The Big Bright Podcast: Recent Episodes
Bright
Join Vic Heyward and the team at Bright where we discuss everything from marketing, design and company culture to why we have a giant octopus on our wall...
There's an abundance of marketing tools on the market. But are they really all they're cracked up to be? What if you could use just one tool that could save your hours every day?
Well, we know one tool that's certain to change the way you work. Digital Asset Management (DAM).
In this episode, we chat with Libby Marks, DAM copywriter and all-around tech expert. She writes many of our articles about DAM and knows her stuff when it comes to benefits and how your business can reap the rewards.
In this episode, we explore:
✅How DAM can help marketers get creative again
✅How to calculate the hours and money you are losing, simply by not having easy access to your marketing collateral
✅The super-easy way to implement a DAM in your organisation
RESOURCES
- Five reasons your marketing department needs (a DAM)
- Three ways savvy marketers scale their social media with DAM
- The Great Suppression: Why Marketing Teams Need More Freedom
Interviewer: Amy Burchill
Guest speaker: Libby Marks | The DAM Copywriter | Write-on-Tyne
Podcast produced by Let’s Talk Video Production
We’re seeing the term ‘gamification’ being used a lot more in marketing these days. It’s the application of traditional gaming methods in non-context environments - and it’s everywhere!
In this episode, we invited Pete Jenkins to chat about all things gamification. Pete is the international authority on gamification. He's a lifelong gamer, successful entrepreneur, a lecturer and CEO of Gamification+. He mentors and trains companies worldwide on the use of gamification to solve business challenges.
We discuss how you can use gamification in your marketing campaigns, how it can help build brand awareness and how you can kick off your very own gamification project. We’ll also hear Pete’s predictions for gamification in 2022.
Interviewer: Amy Burchill
Guest speaker: Pete Jenkins from Gamifiction+
Podcast produced by Let’s Talk Video Production
We know how important it is to build a successful employer brand. There are lots of different elements that need to come together to formulate a strong EVP (Employee Value Proposition) and one of these is reward communications.
In this episode of The Big Bright Podcast, we chat with Becky Hewson-Haworth on this particular aspect of building a strong employer brand. We chat about the importance of reward communications and how you can incorporate traditional marketing storytelling into your comms, forming a larger part of your employer branding strategy.
Listen in to discover:
- What are reward communications?
- Why are reward communications so important?
- How does reward communications fit into your employer brand strategy?
- How can you measure success and ROI in reward communications?
- How to ditch the jargon and make your reward comms accessible for all
Interviewer: Amy Burchill
Guest speaker: Becky Hewson-Haworth from Clarion Call Communications
Podcast produced by Let’s Talk Video Production:
The global games market currently is worth a whopping 177.8 billion pounds. 🤯
That trumps the music and film industry put together.
So, as marketers, how can use this to our advantage?
We chat with Cari Kirby, Head of Marketing at Peek and Poke, a BAFTA-nominated branded games studio. Their mission is to help brands of all shapes and sizes harness the power of games in their marketing. Cari's job is to increase people's awareness of branded games and show them how easy it can be to use them to engage and entertain their audience.
In this episode you'll learn:
- Why marketers should be paying attention to the games industry
- How gaming can increase brand awarness, lead generation and data capture
- Some key things you should consider before delivering into the world of games within your marketing.
Interviewer: Amy Burchill
Guest speaker: Cari Kirby from Peek and Poke
Podcast produced by Let’s Talk Video Production:
If you’ve not heard of On the Beach (OTB), then you may be familiar with their recent campaign and TV ad starring the one and only, Iggy Pop.
Because life really is better on the beach, right? 🏖️
We think so. That’s why we were excited to welcome OTB’s CRM Manager, Adam Zullo onto The Big Bright Podcast to chat with us about an extraordinary marketing campaign that he and his team executed during the pandemic. You’ll learn:
- The role of CRM (customer relationship management) in marketing
- How OTB used customer data and listening to inform their marketing messages
- Why a 40% email-open rate was so extraordinary
- Apple’s IOS 15 update - what this means for marketers
- Tips for email marketers wanting to ramp up engagement rates
Interviewer: Amy Burchill https://www.linkedin.com/in/amy-burchill-64b53361/
Guest speaker: Adam Zullo https://www.linkedin.com/in/adamzullo/ from On the Beach
Podcast produced by Let’s Talk Video Production: https://letstalkvideoproduction.com
In this episode, Matt Tomlinson from Red-fern joins us to discuss all things buyer personas.
Perhaps you're new to the topic, you're working on a rebrand or maybe you're just refreshing your marketing strategy. Whatever you're doing, the buyer persona is a central part of your journey.
We'll uncover:
✔ What a buyer persona is
✔ How to create a buyer persona
✔ What questions you need to ask your audience
✔ How you can create the ultimate content strategy for every part of your persona's journey
Interviewer: Amy Burchill https://www.linkedin.com/in/amy-burchill-64b53361/
Guest speaker: Matt Tomlinson https://www.linkedin.com/in/matthew-tomlinson-44ab2a152/ from Red-fern
Podcast produced by Let’s Talk Video Production: https://letstalkvideoproduction.com
Reducing carbon emissions and being totally 'green' is no easy feat in the tech industry. From hardware to servers — there are many emitters that we just can't remove.
However, that doesn't mean that achieving net-zero is impossible. In this episode, we chat with one of our Technical Architects, Angus Goldsmith, on how tech businesses can go about reducing their emissions and giving something back to the environment.
We'll find out:
✔ If tech is really that bad for the environment?
✔ Steps companies can be taking to reduce their emissions - both online and offline
✔ Insights into the future of tech and its impact on the world around us
Interviewer: Amy Burchill https://www.linkedin.com/in/amy-burchill-64b53361/
Guest speaker: Angus Goldsmith https://www.linkedin.com/in/angus-goldsmith-1567b3105/
Podcast produced by Let’s Talk Video Production: https://letstalkvideoproduction.com
Are you gearing up for some real-life B2B events this year? We are!
That's why we invited Gemma Shaw from Insideout Events to chat about something we've all been missing this year. For brands, events are fantastic places to connect with customers and reel in new ones. That's why your stand design should be on point.
In this episode, we discuss what makes a great stand to engage visitors with, how to work with your stand designer and what you need to look out for as we emerge from the pandemic.
Interviewer: Amy Burchill https://www.linkedin.com/in/amy-burchill-64b53361/
Guest speaker: Gemma Shaw https://www.linkedin.com/in/gemma-shaw-6875b682/
Podcast produced by Let’s Talk Video Production: https://letstalkvideoproduction.com
For content creators and copywriters, it can often be a challenge to come up with creative ideas when dealing with subjects that are complicated or a little less ‘exciting’ - yet still absolutely necessary.
That’s why we were thrilled to chat with our very own freelance copywriting legend, Andy Baker.
Andy writes content for a range of industries, including agencies, digital wellbeing, tech, sustainability, music, product design, and fashion. He's a creative wordsmith behind many of our blog posts and always has a quirky idea up his sleeve to help us reach our target audience.
In this episode, we'll discover how Andy generates such engaging copy. We’ll find out what tech brands can be doing with their content and what you should consider when bringing a freelance copywriter into your strategy.
Interviewer: Vic Heyward https://www.linkedin.com/in/victoriaheyward/
Guest speaker: Andy Baker https://www.linkedin.com/in/andybakercreativecopy/
Podcast produced by Let’s Talk Video Production: https://letstalkvideoproduction.com
June is Pride month! 🌈
As well as colourful festivals and parties in the street, Pride is a time for us to remember those lost to hate crime, to recognise the LGBTQ+ people who have impacted history, and to acknowledge the work we still have to do in securing equality for all.
So, in this episode, we chat with our colleagues, Barney and Zé about what pride means to them. We’ll discover some of the experiences they’ve had being LGBTQ+ in the workplace and we’ll explore ways employers and employees can become allies to those who find themselves in marginalised groups.
Interviewer: Amy Burchill https://www.linkedin.com/in/amy-burchill-64b53361/
Guest Speaker: Barney Cox and Zé Meirinhos
Resources:
Film: The Death and Life of Marsha P. Jonson
The Stonewall Report: https://www.stonewall.org.uk/lgbt-britain-work-report
Podcast produced by Let’s Talk Video Production: https://letstalkvideoproduction.com
Have you ever wondered how PR can level up your marketing? Perhaps your curious to find out what it's like to work with an agency?
In this episode, we welcome Caroline Fletcher and Lee Simpson from Fourth Day PR.
Fourth day provides PR consultancy for tech companies, charities and nonprofits across the globe. From London all the way to Brisbane, Fourth Day's team are experts in using storytelling to cultivate healthy relationships with a brand's audience.
For Bright, Fourth Day is vital in helping us build brand authority in the competitive world of tech and digital asset management.
So listen on to discover what goes on behind the scenes of PR, what challenges you might come up against in your own campaigns, and how exactly do you attack a PR strategy?!
Credits:
Interviewer: Amy Burchill https://www.linkedin.com/in/amy-burchill-64b53361/
Guest speakers: Lee Simpson https://www.linkedin.com/in/leemaxwellsimpson/ and Caroline Fletcher https://www.linkedin.com/in/carolinefletcherfourthdaypr/
Fourth Day PR https://www.fourthday.co.uk/
Podcast produced by Let’s Talk Video Production: https://letstalkvideoproduction.com
We understand that creating professional-looking video content can be a costly and complicated process. For marketers on a tight budget, this is the channel that often gets overlooked. But what if there was a way to make professional video ads and campaigns with minimum time and cost? In this episode, we welcome Kay-Anne Reed, Marketing Manager at Waymark, who offers professional video solutions for the modern marketer.
Kay-Anne's background lies in influencer marketing. After working in the Detroit startup scene, providing valuable insight into deals between influencers and brands, she is now the one-woman marketing machine at Waymark — the unique video templating platform.
She manages all things content and advertising, whilst looking after the website and keeping an eye on the latest video trends. So, with so many hats to wear, it's important to use the right platform to make her job easier.Credits:
Interviewer: Vic Heyward https://www.linkedin.com/in/victoriaheyward/
Guest speaker: Kay-Anne Reed https://waymark.com/
Podcast produced by Let’s Talk Video Production: https://letstalkvideoproduction.com
What has football and DAM got in common? Danny Karbassiyoon - that’s who! Danny may now be Co-Founder of the DAM consulting service, Stacks but his background is firmly rooted in the green fields of the Premiership League - signing for Arsenal at just 17. Somehow the sporting and DAM world cross over nicely, with there being plenty of need for the speedy organisation that digital asset managers bring to the table. We quiz Danny on what it's like to be the only American in the football team, whether it's all just champagne and social media and how he manages to keep a foot in the game through his new venture, Stacks.
Credits:
Interviewer Emma Pryke https://thescoopdigital.co.uk
Guest speaker: Danny Karbassiyoon https://stacksteam.com/
Podcast produced by Let’s Talk Video Production: https://letstalkvideoproduction.com
In this episode, we welcome Rachel Gilmore, an executive coach of 13 years, with clients including the National History Museum and the Editor in Chief of Elle Magazine.
Here at Bright, Rachel is helping us develop our leadership capability and to create a feedback culture that is impactful and useful and helps us focus on continuous development rather than a tick box performance appraisal system.
Endlessly curious about how people learn and express themselves, Rachel is also a Clean Language Practitioner, a progressive and powerfully subtle communication and coaching methodology that uses the client’s own words and metaphors to phrase questions that are not leading or full of jargon.
So how can coaching help us become improved leaders? As part of our International Women’s Day mini-series, we’ve invited Rachel onto the podcast to discover how she supports industry leaders in their quest to become better communicators and leaders. We also delve into the topics of creating an authentic voice in the workplace and proactive ways to cope with the dreaded Imposter Syndrome!
Credits:
Interviewer Emma Pryke https://thescoopdigital.co.uk
Guest speaker: Rachel Gilmore https://www.rachelgilmore.com/
Podcast produced by Let’s Talk Video Production: https://letstalkvideoproduction.com
As part of our podcast mini-series, we’re celebrating International Women’s Day by interviewing women who are pushing the boundaries and making a difference in their industry.
Angela Nyman is Bright’s powerhouse CMO whose management career has spanned industries including Poker, gaming and Tech - all of which are notoriously male-dominated.
So how does it feel to be the only woman in the boardroom? And how can you get your voice heard through the noise of a large corporation without shouting? Angela shares her experiences and tips for successful leadership, no matter the gender split of your organisation.
Credits:
Interviewer Emma Pryke https://thescoopdigital.co.uk
Guest speaker: Angela Nyman, CMO at Bright
Podcast produced by Let’s Talk Video Production: https://letstalkvideoproduction.com
On our latest episode, we are joined by Natalie Brook, the Co-Founder of a new initiative, We Are Feminist Leaders.
Natalie started her career in campaigning for NUS and Oxfam. It was whilst working for Oxfam that she became a helpline volunteer for Oxfordshire Sexual Abuse and Rape Crisis Centre, which led to her managing the centre. Since then she has been a passionate supporter of women's sector organisations, working as an independent consultant.
Together with her Co-Founder, Leila Billing, Natalie runs a Feminist Leadership programme designed for emerging leaders - working in any sector - who would like to lead in a radically different way.
Credits:
Interviewer Emma Pryke https://thescoopdigital.co.uk
Guest speaker: Natalie Brook: Co-Founder We are Feminist Leaders
Podcast produced by Let’s Talk Video Production: https://letstalkvideoproduction.com
For those whose business model focused on in-person events, things needed to shift pretty quickly this year - as the Brighton Chamber of Commerce knows only too well. Pre- March 2020 they had discussed the idea of online events but had never run one, fast forward to December and they had 200 under their belt. So how did virtual events compare to the in-person networking that was previously their USP? We invited Laura Barban, Events and Programming Manager at Brighton Chamber to tell the story of their journey to becoming exclusively online, as well as her tips for running a successful online event.
Credits:
Interviewer Emma Pryke https://thescoopdigital.co.uk
Guest speaker: Laura Barban https://www.linkedin.com/in/laura-barban-50767849/
Podcast produced by Let’s Talk Video Production: https://letstalkvideoproduction.com
Hasn't everything got a little bit depressing lately? When the s**t hits the fan, would you rather have a declaration of condolence from your online supermarket, or perhaps something jolly that will bring a smile to your face? As Adam Hunt (Founder of White Label Comedy) says - there's only so many Zoom references we can make in one year! Adam's mission is the bring back the humour to content and social media, empowering businesses to take a leap of faith and believe in the magic of light-hearted lols. In our latest podcast, Vic and Adam discuss why humour can often be the best way to engage an audience and what to do if the joke falls flat.
In this episode, we welcome the creative minds behind Huskii Studio, Andy Broughton and Martine Warburton. Their special powers include transforming brands from clunky and outdated to modern and responsive. But it's the thinking behind the brand that really sets Huskii apart and we chat about the process they go through with clients before design is even a twinkle in their eyes. Then the fun can begin - painting with toothbrushes anyone?
Interviewer: Emma Pryke https://thescoopdigital.co.uk/
Guest speaker: Martine Warburton and Andy Broughton from Huskii Studio.
Podcast produced by Let’s Talk Video Production https://letstalkvideoproduction.com
It’s been seven months since we recorded a podcast shortly after lockdown 1.0, discussing our plans for keeping the company culture alive and well when the Bright office was suddenly thrust into remote working. As with many other companies, we’ve changed and adapted as the weeks have gone on and also encountered plenty of challenges along the way. With this in mind, we thought it would be a great idea to check in with Vic to see just how things have changed for the team, and how Bright is really doing in terms of company culture.
Please note - this podcast was recorded just before the second Government lockdown announcementInterviewer: Emma Pryke https://thescoopdigital.co.uk/
Guest speaker: Vic Heyward https://www.linkedin.com/in/victoriaheyward/
Podcast produced by Let’s Talk Video Production https://letstalkvideoproduction.com
'A blurry logo here or a rogue typeface there can erode the strength of your brand identity and it can be hard to keep track of what’s coming and going.’ BrandStencil is on a mission to make the creation of brand documents easy and consistent - using an intuitive formula that even the most design-adverse user can use.
In this episode we chat to Melanie Burke, Co-Founder of BrandStencil, to pick her brains on how to create a brilliant brand, even on a budget. We met Melanie when we integrated our Asset Bank DAM with BrandStencil, and so far it’s been a match made in tech heaven!
Interviewer: Emma Pryke https://thescoopdigital.co.uk/
Guest speaker: Melanie Burke https://www.linkedin.com/in/melanieburke/
Podcast produced by Let’s Talk Video Production https://letstalkvideoproduction.com
From becoming a ‘Sanitizing Santa’ to taking a punt on TikTok as a marketing strategy, Mark Docherty from Autoglym talks marketing in a fast-paced world. Currently working on the trade side looking after Autoglym’s product portfolio, Mark recently helped to launch a range of antiviral products in direct reaction to Coronavirus. We wanted to get the scoop on how he and his team adapted in such a testing time, why he’s such as car buff and how they’ve been taking advantage of newer marketing platforms to reach a wider audience.
Credits:
Interviewer Emma Pryke https://thescoopdigital.co.uk/
Guest speaker: Mark Docherty: https://www.linkedin.com/in/mark-docherty-339b0962
Podcast produced by Let’s Talk Video Production: https://letstalkvideoproduction.com
As part of our ongoing focus on our own employer brand, we wanted to create a meet the team video which would set us apart from the competition and encourage potential future hires to join us. We were pretty clear about the fact that we didn't want a boring talking heads video and needed something that would showcase what it’s like to work for Bright and who you’d be working with.
Enter the brilliant mind and skills of Luke Cairns, Founder of Hightower Video - an award-winning video production company providing TV advert and web video content for clients around the world. We invite him onto the podcast to discuss how to showcase your brand’s personality via video and his long career working alongside 90’s celebs. One not to miss!
Credits:
Interviewer Emma Pryke https://thescoopdigital.co.uk/
Guest speaker: Luke Cairns https://www.hightower.video/
Podcast produced by Let’s Talk Video Production: https://letstalkvideoproduction.com
We’re excited to welcome Duncan Copeland to the podcast this week. Duncan has extensive experience working with brands across multiple sectors, including beauty, property and the charity sector. Working as an Account Director at Fresh Egg has shaped the way he works with clients - ensuring every decision is made with an ‘audience-first’ mindset.
During lockdown, Duncan has experienced possibly the most challenging time of his career - helping his clients adapt swiftly to a new strategy and in some cases a completely new offering. It’s not been an easy task but there’s certainly positives to be taken from it, some of which he shares with us on this podcast - alongside some brilliant tips for measuring your marketing output.
Credits:
Interviewer Emma Pryke https://thescoopdigital.co.uk/
Guest speaker: Duncan Copeland
Podcast produced by Let’s Talk Video Production: https://letstalkvideoproduction.com
We’ve worked with many creatives over the years, and one who really stands out is Tom Leach, creative director and founder of Evoke, a creative agency based in Brighton. Tom has over 15 years of experience in some of London’s leading brand agencies including The Partners (now Superunion) and Imagination and has worked with some of the biggest brands on the planet. We worked closely with Tom to evolve our existing brand into one that authentically represents our personality and culture. Somewhat of a creative onion, we invited him onto the podcast to peel back some layers and discover his creative secrets…
Credits:
Interviewer Emma Pryke https://thescoopdigital.co.uk
Guest speaker: Tom Leach https://studioevoke.co.uk/
Podcast produced by Let’s Talk Video Production: https://letstalkvideoproduction.com
Last week we virtually crossed the Atlantic to chat to the King of MarTech, Scott Brinker. Scott is the founder and editor of website ChiefMartech.com which looks at all things that combine marketing and tech. He's also the founder and now Chair of the successful MarTech conference and the author of the best-selling book ‘Hacking Marketing’ which discusses agile marketing - a topic we have previously discussed on the podcast. Based in Boston, Scott is currently working as VP platform ecosystem for HubSpot and is much in demand for his knowledge and insights into the MarTech movement. So we’re extremely excited to have him chat to our Digital Marketing Manager, Briony about the future of MarTech and his favourite British idioms!
Credits:
Interviewer Emma Pryke https://thescoopdigital.co.uk/
Guest speaker: Scott Brinker
Podcast produced by Let’s Talk Video Production: https://letstalkvideoproduction.com
When the pandemic lifts we’ll need to go back to normal. Except it will be a new type of normal, and it might be quite a change to what we’re used to. It’s got us thinking about how our team will adapt to working back in the office after months of being at home and working remotely. As Zoom chats replace face to face conversations, reverting back to the old ways seems almost impossible.
Perhaps, going forward there may be a way of taking the positive changes and merging occasional office visits with a remote way of working. It’s going to be a challenging transition and one we’re pleased to be navigating with the help of our Head of People, Caroline Collyer.
Credits:
Interviewer Emma Pryke https://thescoopdigital.co.uk/
Podcast produced by Let’s Talk Video Production: https://letstalkvideoproduction.com
Cultivating an authentic and empowering company culture is a challenge at the best of times, but when the majority of your team are working remotely it takes things to the next level. What happens to the Friday beers when the fridge is miles away? What’s the protocol if someone leaves? In our recent podcast we speak to Vic, Head of Brand at Bright and the woman partly in charge of keeping everyone’s spirits up and motivation high. It’s important to mention here that Bright has recently ranked 26th as a UK Best Small Workplace by Great Place to Work, an accolade we’re extremely proud of.
Credits:
Interviewer Emma Pryke https://thescoopdigital.co.uk/
Podcast produced by Let’s Talk Video Production: https://letstalkvideoproduction.com
Change - it's a tricky subject In our latest podcast we chat to Hannah and Chris who head up our dedicated change management team at Bright, to get their insight and tips on how to implement change successfully in any company.
Credits:
Interviewer Emma Pryke https://thescoopdigital.co.uk/
Podcast produced by Let’s Talk Video Production: https://letstalkvideoproduction.com
On our recent podcast we discuss the extremely relevant topic of how to tackle virtual onboarding. Caroline Collyer, Head of People at Bright has 25 years experience in HR across different industries and is the reason why we are able to find, employ and most importantly retain so many amazing staff - even in times of lockdown! She's been able to continue our employment and onboarding process online alongside our head of Brand, Vic Heyward, With these two powerhouses working on staff happiness, it’s no wonder we recently achieved a 2020 UK Best Workplaces™ award By ‘Great Place to Work’.Credits:
Interviewer Emma Pryke https://thescoopdigital.co.uk/
Podcast produced by Let’s Talk Video Production: https://letstalkvideoproduction.com
In our recent podcast episode, we speak to Bright’s Digital Marketing Manager, Briony Storer about Agile Marketing, encouraging fast moves and quick failings and how the concept of ‘Agile’ could benefit digital marketing teams across the globe - especially in Tech. We also discuss how to cope with Brighton’s famously pesky seagulls....
Credits:
Interviewer Emma Pryke https://thescoopdigital.co.uk/
Podcast produced by Let’s Talk Video Production: https://letstalkvideoproduction.com
In this episode we chat to Martin Wilson, one of Bright’s co-founders. His mission is to help people do their job more efficiently and free up time to do the things they love - all with the help of a Digital Asset Manager!
Credits:
Interviewer Emma Pryke https://thescoopdigital.co.uk/
Podcast produced by Let’s Talk Video Production: https://letstalkvideoproduction.com
In this episode our Head of Marketing and Communications Vic Heyward talks through how she managed the Bright rebrand and why everyone should have a 'bus nemesis'. Join us for a load of hints and tips with plenty of learnings along the way.
Credits:
Interviewer Emma Pryke https://thescoopdigital.co.uk/
Podcast produced by Let’s Talk Video Production: https://letstalkvideoproduction.com