Core Exchange: A healthcare marketing podcast: Recent Episodes
Core Creative
As a healthcare marketer, you face internal and external marketing challenges. Core Exchange is a series of interviews with industry leaders who understand the change needed in today’s marketplace to thrive in this increasingly competitive market. If you're a looking for a competitive edge, this podcast is for you
Core Exchange: The Fundamentals of Healthcare Reputation Management . Core Exchange: Healthcare Reputation Management
Core Exchange: Data-Driven Healthcare Marketing . Core Exchange: Data-Driven Healthcare Marketing
Core Exchange: How and When Health Risk Assessments Fit Into Your Marketing Campaign . Core Exchange: How and When Health Risk Assessments Fit Into Your Marketing Campaign
Core Exchange: The Intersection of Brand, Culture, and Patient Experience . Core Exchange: The Intersection of Brand, Culture, and Patient Experience
Core Exchange: Planning for a Healthcare Website Project . Core Exchange: Planning for a Healthcare Website Project
Core Exchange: Parents in the Pandemic Research Study . Core Exchange: Parents in the Pandemic Research Study
Core Exchange: Welcoming Senior Healthcare Strategist, Laila Waggoner to Core Health . Core Exchange: Welcoming our newest Senior Healthcare Strategist to Core Health
Core Exchange: How to help patients during the pandemic . Core Exchange: How to help patients during the pandemic
Core Exchange: How the Coronavirus is impacting healthcare perceptions and behaviors . Exploration of new research provides actionable insights for healthcare marketers to get patients to return
Core Exchange: Learn Healthcare Marketing . How do you learn as you grow into healthcare marketing?
Core Exchange: Growing Into Healthcare . What do you share with a healthcare marketing specialist who is beginning their career?
Core Exchange: Emotional Patient Connections . Emotional connections distinguish healthcare brands
Core Exchange: Research. Data. Strategy. . Finding true differentiation from integrating research, strategy and data
Core Exchange: Positioning in Healthcare . How healthcare market research provides strategic direction
Core Exchange: Multicultural Marketing . Understanding the differences of marketing with diverse audiences
Core Exchange: Rebuilding Websites . Practical Advice for Building a More Strategic Site
Core Exchange: Untapped Potential . How and why you should build patient loyalty among healthcare decision makers
Core Exchange: How a Rebrand can Realign an Organization . A new name can serve as a re-set button inside and out
Core Exchange: Managing A Name Change . Practical advice from an experienced healthcare marketer
Core Exchange: Patient-Centered Website Development Part 2 . Ideas to put a patient in charge of their digital experience and data
Core Exchange: Patient-Centered Website Development . Find out how an experienced developer helps create websites that put patients first
Core Exchange: Patient-Centered Digital Experiences . Learn how a veteran UX director shapes digital experiences that put patients’ needs first
Core Exchange: Tackling Today’s Recruitment Challenges . Learn how marketing and HR departments within healthcare systems should work together to hire and engage
Core Exchange: The Creative Process . An experienced creative director discusses how to understand audience and get to Nike-level work.
Core Exchange: Powerful Patient Storytelling . Find out how an experienced creative director helps healthcare marketers capture authentic testimonials.
Core Exchange: The Value of Provider-Side Experience . Listen to the journey of a fellow healthcare marketing pro who now works at an agency to serve her former industry.
Core Exchange: Adopting PRM to Improve Physician Engagement Strategies . Angi Krueger and Ward Alles, Core Creative, and Jody Spusta and Lori Brenner, TeaLeaves, discuss how data-driven marketing can better target the right audiences with relevant messages and improve ROI.
Core Exchange: Media Relations in Healthcare . Stephanie Burton, Core Creative, and Gerry Steele, Froedtert Health, discuss the role media relations plays in helping tell the “authentic, beautiful” patient stories found in healthcare.
Core Exchange: Adopting CRM for Better Targeting and ROI . Healthcare marketers can prove they reach both patients and consumers with relevant, actionable messages. Listen to learn how.
Core Exchange: The Patient Experience is Your Brand . Ward Alles, Core Creative, and Kristin Baird, The Baird Group, discuss how leaders should look for ways to improve the patient experience within their health systems.
Core Exchange: What Women Want from their Healthcare Providers . Ward Alles and Angi Krueger, Core Creative, interview Rob Klein, Klein & Partners. The group discusses Rob’s recent research around the busy female healthcare buyer and ways to improve services.
Core Exchange: How Do You Bring Life to Your Brand Promise in Healthcare? . An audio interview on healthcare branding. You’ll want to get to listening, so I’ll keep this short. At Core Creative, we stay current by pursuing information directly from those driving change and innovation in their field. It helps us to learn how busi