THE BRETT SUMMERS SHOW: Recent Episodes
Brett Summers
I created this podcast to help personal trainers, strength coaches, gym owners and other fitness entrepreneurs who want to use their passion to impact lives and increase their wealth to help themselves, their families and their communities. This is also an outlet for allow people to take an in depth look into my mindset as a man, entrepreneur and leader.
I started Top Line in 2008, during the economic recession. While the world collapsed, I launched my fitness empire which is now in its 13th year in business. The tips, principles and insights shared will help you do the same! -Brett
So you want to start a gym business? Are you sure? This video is all about some reasons you might NOT want to start a gym.
0:00 Intro - Why am I making this episode?
0:57 Reason #1: You want to coach more than you want to run a business.
1:54 Reason #2: You're not willing to sacrifice normal behaviors and actions.
3:15 Reason #3: You don't consider yourself to be a salesperson.
4:29 Reason #4: You don't have a clear strategy or business plan to grow the business.
5:34 Reason #5: You don't consider yourself a leader.
This episode of the podcast is all about you. What does your dream day look like? Your Dream Lifestyle?
Get detailed. Where are you? Are you in a house or an apartment? What does the view out your window look like?
These kinds of questions can help you determine what kinds of decisions you'll need to commit to making every day in order to bring about that reality in your life.
Today we talk all about how to go about thinking this through and as always, I give some personal examples from my journey as a coach and business owner.
Respecting your relationships is can be the foundation for a good life. Money, success, these things come and go, but the people you go through life with will be there regardless. So treat them well!
These are some ways you can respect the relationships in your life and show the people you care about that they are important to you.
0:00 First way you can respect your relationships is to invest into your relationships
1:02 Second way you can respect your relationships is to pay attention
1:53 Third way you can respect your relationships is to spend time with people in person
On this Episode of the podcast, we’re talking about the biggest turn off, for relationships of any kind. Romantic, business, or even a regular friendship could be affected by this one thing.
INSECURITY
What can we do to get away from insecurity? How can we overcome insecurities? What are the signs we might be insecure? What are the effects our insecurity may have on other people?
We’ll go over all this and more on this episode!
0:00 What is the biggest turn off?
3:23 Things you can do to get away from insecurity
5:43 Signs you might be insecure to look for
Today’s episode is all about YOU. We’re going to go over some ways that you, as somebody in the fitness industry, can get your sh*t together so that you can best serve the people in your life who need you. Clients, family, friends, etc.
As usual, I’ll give examples from my own career and experience in order to best illustrate these concepts, because after all, my life and experience is all I’ve got to go off of! So grab a notebook and let’s get to work.
The main thing we’ll be going over how to analyze your strengths and weaknesses.
We’ll touch on the importance of protecting your time and being intentional with how you spend your day, particularly the morning and evening routines and the importance of these.
We’ll talk about how to go above and beyond to serve your clients, how to create content to build your influence as help others, as well as some ways to best go about reading, studying, and improving your craft in order to give more value to the people around you.
After all, if you don’t have your sh*t together, how are people going to trust you as their trainer to help THEM get it together?
0:00 Intro
1:22 Why it’s important to have your sh*t together, how I started
4:47 Steps you can take to begin. Grab a notebook! Writing out strengths and weaknesses. Self Awareness is key.
8:20 Guarding your time, importance of routines
11:59 Going above and beyond for clients
12:49 Studying, reading, improving your craft as a trainer by learning, practicing, and doing things yourself
17:13 Batch-creating content for yourself and your clients
19:05 Most of this stuff is free to do!
19:56 rant about 🍃🍃🍃😂
21:41 Conclusion, calls to action, inspirational rant
How to get personal training clients. In this episode of the Brett Summers show, we discuss the typical sales cycle of getting a personal training or gym client, even with no prior experience!
But it doesn't end once you get the client; in fact, it's just beginning. The NUMBER ONE THING you can do to KEEP a client is getting them RESULTS.
After that, MULTIPLY. All your clients hold influence with the people close to them. Those friends and family will see their results, and hopefully, the client will be bragging about you all day.
0:00 intro, recap of the last episode, How to be Known for Something
1:51 Typical sales cycle of getting a client
3:46 How to keep clients
8:35 How to Multiply
9:30 How to generate referrals in the personal training and gym industry?
13:03 How we go above and beyond to hook our clients up at Top Line
16:04 Recap and more quick tips
What are you KNOWN for? In this episode, we discuss the importance of being known for something. Having a niche and dominating within it.
I share a few examples from my career to show that what you're known for doesn't have to stay the same. Don't overthink it! You can ADAPT and GROW.
I've taken some advice in this particular topic from Bedros Keuilian and Grant Cardone about being unique and making sure the world knows what you're best at.
I'm dropping the equivalent of an MBA on personal training in these shows, so grab a pen, notebook, and listen up!
0:00 Intro
1:22 Why you need to be KNOWN for something
2:11 Examples from my career (transformations, football players, MMA Fighters)
6:34 Adaptability. You don’t always need to be known for ONE thing. Don’t overthink it
7:25 How to pick YOUR thing
9:18 Advice I took from #BedrosKeuilian, become the only loaf on the shelf
10:00 Advice from #GrantCardone, marketing and promotion around YOUR thing so that people know what you’re best at
11:33 How The Rock is known for something a million different times
12:34 You also need be known for other qualities about yourself related to your niche (discipline, organization, etc)
13:58 an exercise for you to decide what you want to be known for
15:55 Conclusion
5 Tips for personal trainers, strength and conditioning coaches and gym owners for 2021.... Ready/Set/Go!
0:48 // 5 Tips For Personal Trainers, Strength Coaches and Gym Owners
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Promote: "If they don't know you, they won't flow you" -Grant Cardone
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Sell High/Low & In-between: Expand your product lineup to hit all budgets
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Protect your time: Time is limited, spend it on high value work
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Serve: spend the year doing more than you get paid for... so you get paid more... get it?
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Double Check The Details: K-N-O-W! know your numbers, your targets, your commitments, your tax liability, your accounts receivable etc. Have your S*%^ together
10:46 6+ Things I am doing with my private training gym in 2021 to grow
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Hiring and expanding our team/staff
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Investing into our facility to stay on the cutting edge and for tax write offs
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Improving our level of service like Andy Frisella of 1st Phorm and Randall Pich of Live Fit Apparel
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Expanding our product lineup like we told you to do above
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Focus on our customers (It is because of them we can 10X business)
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Filming our own VLOG / YouTube Show (10X better than our 7v7 Show from 2019)
16:23 60 Second Reminder Of What It Will Take For You To Win This Year Basically reminding you not to be a little punk, excuse making baby Hope this video helps you out. It should. If it doesn't, I hope you are a highly profitable PT or Gym Owner doing it big and already hitting these check marks.
PS, for those who want to know, the shirt I am wearing is from Elite FTS and it's kinda the Mantra of the winter months in Wisconsin as it's cold and all we want to do is add quality muscle to the frame while we wait on the sun to show back up.
Subscribe, comment and all that other BS. Appreciate it dudes and the 37% of your who are women based on our analytics :)
@mrbrettsummers (find me on IG)
Top Line Gym is a private training facility located in Glendale Wisconsin and founded by Brett Summers. A former DI baseball player, turned bodybuilder, turned entrepreneur, turned strength and conditioning coach who has worked with athletes from youth sports, to DIII-DI players, all the way to the NFL, UFC, WWE, and Olympics. What started in a college bedroom is now a 13 year old teenage business servings 1,000's annually.
You don't have a time issue, your have a PRIORITY issue!
On Today's Show, I help ya with just that! Getting your game tight.
I have a question for ya, and idk if you ever had one of these days but I can only assume you have had one of these days lately. One of those days where you feel like something is missing! You can't put your thumb on it, but something just doesn't feel right. It's almost like a hole. A feeling of emptiness to you.
So my question to you would be: What if that feeling of emptiness is just your body and your mind's way telling you there is more room to grow?
Drop your ❤️ and thoughts below. And we will see you in the shop tonight!
On Today's Show, I break down the importance of confidence and the three simple steps to achieve it! Tune in below to catch all the details ✊
What do Bill Gates and Warren Buffett have in common? 🤔
They both agree that the number 1 quality of HIGH PERFORMING people in life is the ability to FOCUS! 👀
Without good focus 😣all aspects of your ability to think will SUFFER!
How good do you focus? 🙄
Happy Monday! We've got a fresh new week ahead of us and the shop is ready to roll!
On Today's Show, it is all about you and how you can self manage and make the right adjustments to have the best week ever.
2020 has been a rollercoaster ride with a ton of shifts and changes (which is how life is in general 👀) but here are some tips to keep you rolling!
MEAL PREP 101 🥊
This is how you eat healthy. And no it's not rocket science!
It's Simple ⬇️
1) Stop Eating Crappy Food! 🙄
2) Train Everyday 🙌
So tune in for some tips & tricks on how to lay out your meal plan for this upcoming week!
P.S. Download your free Fit Life Nutrition Bundle Below & I challenge ya to follow it for the next 10 days 🍽😏
https://challenge.toplinegym.com/freenutrition
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Set your target! Ask yourself: what goal are you trying to attack?
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Stop eating crappy food! Aka the cheeseburgers, the nachos & the chocolates you have tucked away 🤪
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Exercise Everyday. It doesn't have to be a crazy workout every single day but you better be moving!
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Coach/Accountability to make sure you are attacking your goals (This could be the #1 mistake you are making - trying to do it all by yourself!)
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Set a new target!
P.S. WATCH UNTIL THE END FOR A FREE GIFT!!! ❤️
GET YOUR FREE GIFT HERE: challenge.toplinegym.com
After 12 years of coaching….
Here’s are My Top Two Secrets...
To Getting In Shape…
In Less Than 90 Seconds...
Gary Vee says you are supposed to be posting all the time…but let me tell you that you are forgetting something: YOUR AUDIENCE! You’re posting videos of YOURSELF working out!
Do me a favor and ask yourself: Are you posting workout videos of yourself because you are strong, powerful and like the attention?
How about posting about your clients? Showing coaching cues with them in the videos? Inspiring others that they can be just like that client getting results?
Turn the attention on them NOT you!
HOW TO OPEN A GYM IN 2020? Well for starters…I WOULD NOT BUY A GYM…
BUT here is what I would do:
- Plan for the next 6 months of 2020
- AND TRAIN HUNDREDS OF PEOPLE!
& HERE’S HOW!
We are back! On today's show, I give you 3 simple but IMPORTANT steps to take to RESTART!
The Good, The Bad & The Ugly of our new Rogue Fitness Monster Hack Rack/Full Rack With Adjustable Trolley Arms!
On Today's Show, I talk about 7 business tips for personal trainers and coaches! Give it a listen and let me know what you think 🤔
A Special Thanksgiving Episode!
"If your life was a vehicle and faith, fitness, family and finances were your four wheels... and one of those wheels go out, you are going to suffer so make sure you are putting your time, effort, energy and money into those four wheels!"
After ten plus years of running a business, here is the good, the bad and the ugly of business expansion. Are you creating new problems in your life?
On Today's Show, I talk about 3 huge holiday fitness mistakes that almost everybody makes. I teach you how to approach the holidays with the right attitude, how to feel good, look good, stay in shape and live the Top Line Lifestyle!
On Today's Show, Coach Brett teaches you how to finally Control Your Life!! - Tune in 👀
For ALL Athletes and Parents With Athletes: This One Is For You!
AIM BIG, TAKE ACTION, BE ALL IN!
Have a Killer Thursday!
On Today's Show, Brett discusses the 10 Things You NEED to Know Before Starting ANY Business!
On Today's Show, I talk about the BIGGEST fitness lies you've heard and WHY they are wrong!
On Today's Show, Rack Chat, I explain the importance of strength training and why you shouldn't be afraid of going to the gym!
Entrepreneurship isn't for everybody! On Today's Show, we have special guest Jeff Kay and Nick Urso, founders of UVK Marketing, here to discuss what it takes to really become a young entrepreneur.
And We Are Back At This Monday Morning - The Fit Life! How to Start Your Mornings the Right Way!
On Today's Show, I teach you how to take your game to the TOP with special guest Washington!
NEVER make a permanent decision based on a temporary situation! Tune into this episode to find out WHY!
On Today's Show, I bring Adam Menner, a strength and conditioning coach from New York! We teach you what it takes to become an elite athlete and the important steps you should take to become a great strength coach.
On Today's Show, I teach you how to overcome the fear of starting with Special Guest Martin Guitar 🤣
It's TIME to WAKE UP!
It's the last day of September! Did you hit your fitness, family, faith and finance goals?
On Today's show, I am taking you back to when I played High School Baseball AND how you should be using your failure!
On Today's Show,
I take you back to where it all started, how to be resourceful and how to make $100,000 a year.
On Today's Show, I teach you what's holding you back,
How to Eliminate Distractions
AND why you have to finish at all times!
On Today's Show I am giving away cash AND helping you get your mind right for the weekend!
On Today's Show I Answer ALL Your Questions - from fitness to relationships to faith - I answer it all!
Keeping it 100! After ten years in business, here are tips and tricks I have for you to keep a positive mindset as an entrepreneur.
Recover FASTER With These 5 Simple Steps: 1) Get Hydrated! 2) Sneak 2-3 Extra hours of sleep 3) Fill up on HQ Nutrition (Proteins, Veggies, Fruits, white rice, sweet potatoes) 4) Tissue/Massage/Body Tempering 5) Avoid Hocus Pocus (chiropractors, dry needling, scrapers)
NO BODY wants to be sitting on the bench while your teammates are out on the field playing. Here are 6 quick tips to help you get off the bench and become a starter.
5 Things I Wish I had done differently as a young high school athlete
AND the BIGGEST mistake parents are making!
How to start strength training, how to avoid common mistakes and how cardio can make you fat!
Everyone thinks they want to be an entrepreneur but do you actually have what it takes? Today, I discuss why opening up a business can be a BIG mistake and what you need to have to be a successful entrepreneur!
How people are holding you back from living the FIT LIFE with Top Line Boot Camp Member- Chris Casey!
Seriously... you don't want to miss this one!
On today's show, I tell you why I was one of the worst examples of a great athlete and how I am doing on my 31 Day Challenge!
Why the Huddle is Your Most Important Meeting - with Coach Blake; Top Line Football Coach
On today’s show we break down the fastest way to get strong, the best exercises in the world and why social media is making you weak… really weak!
Today we breakdown the 10 HIGH PERFORMING HABITS of Top Entrepreneurs,
Which ones I have struggled with the most,
AND how J-Z became a BILLIONAIRE!
On Today's Show, We...
Teach You How to Get in Shape Fast 💪
Avoid Rookie Mistakes 🛑
And I Teach You One of the Smartest Decisions I've Ever Made! 🙌