From Zero to Foundr Podcast: Recent Episodes
Foundr Media
At Foundr, we’re on a mission to democratise entrepreneurial education, and on our way to building one of the largest online schools in the world for entrepreneurs.
We interview some of the greatest founders of our generation (Mark Cuban, Seth Godin, Tim Ferriss, Tony Robbins, Barbara Corcoran, Daymond John & many more) to find out how they did it, so you can too.
However… in this series, we’re doing things a little differently. We’re working with our own students in our community, who are in the deep within the process of building their very own successful business. These are the founders of tomorrow, who’ve stood where you are- and are on the way to building the business of their dreams.
Now, before we jump in-- our lawyers have told us to tell you this, of course we can't guarantee you will have results like some of the stories we’re about to share in this show, and as you know-- with any business it's a lot of hard work in addition to completing any online course. That said, welcome to ‘From Zero to Foundr’.
After a decade of grinding in the corporate world, Chavarne Wright finally hit burnout. So, she decided to combine her passion for animals with a dream of starting an ecommerce business. In less than 6 months, she launched Le Paws, a proud Australian eco-boutique pet brand. The brand’s best-seller is an ethical, functional, and stylish feeding mat inspired by Chavarne’s Chief Meow Officer–Daisy. Le Paws was featured in British Vogue this spring, and this summer plans to expand its product line and distribute to wholesalers.
Listen to Mollie and Chavarne discuss:
- Quitting her corporate career and going all-in on Le Paws
- The challenges of breaking into the pet industry
- How the Start and Scale course helped her create a brand identity
- The importance of naming conventions for a brand
- Understanding cultural and communication differences with suppliers
- Making the Le Paws dining mats reversible and durable
- Shifting her launch date 6 times
- Why entrepreneurs need to be flexible
- Getting featured in British Vogue
- And much more pet industry advice…
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Three years ago, Tish Fletcher’s health plummeted. She took meds to deal with chronic pain but didn’t feel like she had control of her body. After trying CBD products, Tish was finally pain-free and living a healthy lifestyle. Immediately, Tish started making her own CBD products and selling them to friends and family. So, she launched Fletcher + Reece, a wellness brand specializing in CBD-infused bath and body products.
Listen to Mollie and Tish discuss:
- Making bath products inspired by her grandmother
- Transitioning from homemade to manufacturing her products
- The red tape around producing and selling CDB
- Finding a payment processor for CBD products
- Building a personal brand as a certified CBD advisor and coach
- How the Instagram Domination course helped her go from 9K to 40K followers
- Her plans to open up a storefront called Thrive Wellness Lounge
- And much more CBD and startup business advice...
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Samantha Brett surveyed 2,000 millennials asking what they don’t like about traditional sunscreen. There were 3 universal answers–white, sticky, and bad for the skin. So Samantha reversed engineered to create the first SPF 50+ mist for over makeup. Alongside her partner, Samantha launched Naked Sundays in January of 2022 and and 6 figures in 4 weeks. And within 3 months, Nake Sundays became Australia’s #1 SPF skincare brand.
Listen to Mollie and Samantha discuss:
- How her background working at Vogue and Marie Claire inspired her research
- The 9 months manufacturing process
- Spending over a year building her Instagram presence
- Creating vegan collagen from scratch
- Obsessively listening to Nathan Chan and Gretta van Riel
- How she manages her full-time job as a journalist and mother
- Creating a logo that would fit the bottling and packaging
- How lilac became the color icon of Naked Sundays
- Winning the 2022 Mecca Beauty Innovation Award
- Susutaining their growth and future products
- And much more skincare business advice…
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Destiny Drive offers a 26-day manifestation journal that provides life assessment tools, encouragement, and accountability to reach your dreams. Founder Leah Toth describes it as “the soft 26,” the opposite of 75 Hard. Leah’s drive for her business came after the second COVID lockdown in Melbourne. She didn’t want to fall into the same negative patterns and started collecting her manifestations in a journal. One of the manifestations was starting a side hustle, which ironically became the custom journal she created.
- How she created her manifestation journal
- Why she feels like Hannah Montana
- How she found a designer in the Start and Scale community
- Selling out of every product order in her first year
- Creating journal challenges for her community
- Why she’s taking the Start and Scale course again
- The backward bucket list
- And much more side hustle advice…
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After 10 years of experience in digital and social marketing, Maddison Danforth decided that she wanted to help small businesses that didn’t have budgets for large agencies. So, on a Friday afternoon, she left her full-time job. The following day she started her agency called Boho Social.
In the past 3 years, Boho Social has helped small businesses use organic social media to see results like growing from $2.5K to $20K in 6 months. In addition, Maddison was named one of the "Top 10 Female CEOs to Watch" by Yahoo Finance and conducts regular workshops on the power of organic social.
Listen to Mollie and Maddison discuss:
- The value of organic vs. paid social media
- How she launched her social media agency
- Why she chose a Boho-style brand
- How to balance client load and consulting packages
- Why she hired a business coach to help with her pricing
- Why you should hire before you’re ready
- Anxiety surrounding raising her prices and the surprising response
- And much more organic social media advice…
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Allie Evans fell into a successful career in real estate, but when COVID-19 hit, she wondered if she could do more. Through her passion for beach lifestyle and sustainability, she started Tama Swim, a consciously-curated women’s swimwear label. The swimwear is made from recycled yarn from ghost fishing nets in an entirely closed-loop system. After a successful launch, Allie is building Tama Swim, a brand synonymous with an ethically-conscious mission to preserve the beaches and oceans where swimwear thrives.
Listen to Mollie and Allie discuss:
- How the Start and Scale course helped her find an ethical manufacturer
- How her real estate experience transitioned to ecommerce
- Creating a pre-launch giveaway to build newsletter subscribers
- Choosing to be 1% of the Planet company
- How a product launch can validate an idea
- Juggling a 9 to 5 role with a side hustle
- How to set a schedule and goals
- And much more product launch advice…
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Alicia Long was working at Google when she started feeling that a piece of her life was missing–entrepreneurship. While on maternity leave, she took the foundr Start and Scale course and learned that she needed to create a solution, not a product. Alicia is lactose-intolerant and found that buying nut milk can be expensive, full of preservatives, and create packaging waste.
With help from her husband, a mechanical engineer, they created a nut milk maker that is convenient, compact, versatile, and sustainable. Nutr has exploded since its launch in 2021, hitting $1 million in sales in 6 months, and signed deals with retailers Sur La Table and Anthropology.
Listen to Mollie and Alicia discuss:
- Why they chose to make a single-serving sustainable machine
- The importance of the aesthetics and convenience
- How Nutr customers came up with recipe applications for the product
- Why do they plant a tree for every device purchased
- Reaching out to 100 influencers per week
- How to take advantage of "nanoinfluencers" when starting out
- The importance of finding a direct source manufacturer
- Creating their second-generation product
- Their goal to hit $10 million in sales
- And much more product solution advice…
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6 years ago, April Scott started a clothing business and shut it down because she could barely make a sale. But after taking the foundr Start and Scale course this past year, she launched The Villa and sold $12K of products in 2 months. The Villa is a luxury sleepwear brand for women that will make them feel feminine, fun, fierce, and comfortable. April's mission is to make sleepwear for those special moments (weddings, maternity photoshoots, and girls' trips) while creating a community of women with the same self-confidence she's gained by starting a business.
Listen to Mollie and April discuss:
- How her day job in mining helped build her business
- How she used Fiverr to find a graphic designer
- Tips for organizing a successful product photoshoot
- The importance of building relationships with models
- How 85% of The Villa's referrals come from Instagram
- Being in the top 5% of Shopify stores in her launch week
- How to use trending music to help boost TikTok videos
- And much more luxury good ecommerce advice…
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Samantha Scott and Wayne Stanton always wanted to start an online business but didn’t know how. After taking the Foundr Start and Scale course, they discovered their business idea and started selling LED-light therapy masks under the brand “Social Skins.” Their launch was so successful that they realized their brand had pigeon-holed their business. So last year, they relaunched their brand as Selfcare Social, which provides an array of self-care products at an affordable price. The rebrand didn’t slow down their pace, now at $10K sales per month, thanks to their loyal customers and followers.
Listen to Mollie chat with Samantha and Wayne about:
- How Start and Scale helped them discover their business idea
- How to market a product to an unfamiliar audience
- How to rebrand your business without losing awareness
- Getting featured in Vogue UK, Beauty Crew, PopSugar, and Women’s Health
- Why Google Ads worked better than Facebook ads to reach their audience
- How “normal people” became influencers for their brand
- The cost and challenges of international shipping
- And much more rebranding and self-care ecommerce advice...
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After her first child was born, Megan Castillo taught herself to sew and sell handmade baby items online. Quickly, her parenting product hacks became a full-fledged business called Little BaeBae Co., an innovative baby products company and home of the RetractaClip. Last year, BaeBae Co. grew 300% and is now on track to make $1.8M in sales.
Listen to Mollie and Megan discuss:
- How her daughter inspired the idea for a retractable pacifier clip
- Making the first RetractaClip prototype using an old auxiliary cord
- Raising $15K on Kickstarter and validating her idea
- How the Foundr Facebook ads course changed her hobby into a business
- The feeling of finally being able to pay her salary
- Offering other baby brands' products in her store
- And much more small business advice…
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Vanessa Babuin started her company Celle Skin to give women confidence by reducing the appearance of cellulite. But instead of the traditional topical solutions, Vanessa used her experience in apparel development to create a wearable beauty solution.
Celle Skin's trademarked technology in their FibreCel™ Shorts increases circulation that helps repair the skin. Within 4 months, Celle Skin hit over $100K in sales and plans to expand its offerings and reach through Vanessa's passion for helping other women.
Listen to Mollie and Vanessa discuss:
- The decision to manufacture in Italy
- How to trademark their specialized fiber technology
- Offering a 30-day money-back guarantee
- How Start and Scale helped simplify Celle's product message
- The advertising restraints of a results-driven product
- How to get your products in stores
- How the Daily Mail found Celle on TikTok
- And much more apparel business advice…
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Emma Bolton started her business Bolton Creations because she couldn't afford personalized gifts for her bridal party. Three years later, a solution for her wedding has become a full-fledged business helping brides create their dreams through an all-in-one shop.
Within the first week of her business relaunch, Bolton Creations made more than 30% of their total revenue from the previous 2 years. Now, Emma has her sights set on creating a company that is the go-to place for answering brides' questions.
Listen to Mollie and Emma Discuss:
- Going from 8 part-time jobs to owning her own business
- How the Start and Scale course helped her relaunch Bolton Creations
- How the Instagram Domination course helped her learn how to work with macroinfluencers.
- How a Married at First Sight influencer helped build her waiting list
- What does she look for in an influencer
- Why the wedding industry is quiet online
- The danger of "paid partnerships"
- Why you need to track everything
- And much more small business advice…
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After 10 years in business as a beauty salon owner, Alicia Bode wanted to build a separate ecommerce brand to support the business. Thankfully, she'd been waiting 2 years on the perfect product on which she was an expert.
So Alicia started Label7th, which sells an automatic cordless curling wand that saves time and money while producing salon-quality curls. She sold out her entire stock within 48 hours of launch and has built a loyal following using education from her personal life as a salon owner.
Listen to Alicia and Mollie discuss:
- How feedback from her salon customers inspired the idea of selling a curling wand
- How her work in the salon inspired Label7th's scarcity model
- Why you shouldn't wait to unpack your first product order
- How Start and Scale provided a seamless plan to launch Label7th
- Why being the face of the brand differentiates Label7th's marketing
- The joy of hearing the sale alert ring on her phone on launch day
- Why selling out doesn't always mean you're profitable
- Why her goal was to be a guest on THIS very podcast
- And much more business advice...
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While pregnant with 2 children, Kelsey Spronk was consistently frustrated with the poor design and materials of activewear for moms. So, she decided to fix the problem herself and launched Be Active Maternity, a maternity and nursing activewear line.
Within 24 hours of Be Active Maternity's pre-launch, Kelsey generated $1,100 in sales and is now developing new products for moms looking to stay active during pregnancy and nursing.
Listen to Mollie and Kelsey discuss:
- Doing face-to-face research with moms at the park
- Selecting a female-owned manufacturer
- Why you shouldn't expect perfection from first samples
- Don't be afraid to be picky while designing your products
- How Start and Scale helped her grow an audience before launch
- The difference user-generated content makes for her business
- Business advice for moms
- And much more...
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Jacqueline Yeats used her psychology and youth counseling background to develop a mindfulness brand for kids. Within 2 years, her company Mindful & Co Kids is in 300+ stores in 15 countries, has 2 Shopify stores, and received an endorsement by Oprah.
By encouraging parents to teach mindfulness at an early age, Jacqueline believes Mindful & Co Kids can prevent mental health issues for future generations.
Listen to Mollie and Jacqueline discuss:
- How a master's degree and teaching yoga inspired her business idea
- How flashcards, games, and coloring can help teach children about mindfulness
- Why visiting her manufacturer was the best money she ever spent
- The importance of outsourcing a quality control agent
- How the Start and Scale course helped her build a bootstrapped marketing plan
- How she built a 300+ wholesaler network across the globe
- The story behind getting endorsed by Oprah
- And much more brand and manufacturing advice…
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Mona Fang started selling clothes online for side income and quickly realized the detrimental environmental impacts of the fashion industry. So at age 17, she decided to create a solution to the consumption problem in "fast-fashion." While a freshman at university, she started Karma Trade, a circular fashion trading platform using digital currency.
Karma Trade uses a digital currency called "KARMA" to buy and sell secondhand clothing. Customers earn KARMA by donating clothes to the circular economy and can spend KARMA to get new clothes while only paying a small $USD swap fee. So far, Karma Trade has helped recirculate 20,000 items of clothing and reissue 200,000 Karma pieces.
Listen to Mollie and Mona discuss:
- Building a supply chain, marketplace, and technology system from scratch
- Why Mona says studying aerospace engineering is a hobby
- Hosting events at her university to test the marketplace system
- Opening their thrift store called "The Karma Outpost"
- Expanding to other thrift stores to become "Outposts"
- How the 7 Figure Copywriting course gave her confidence to explain Karma Trade
- The reasoning for using a digital currency over standard currency
- Accessing talent from her university
- And much more startup and system advice...
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In the same month she launched her business, Grace Armstrong faced the trauma of losing her baby 6 months into pregnancy. Because she had followed the Start and Scale course, this tragedy turned into a triumph for her new business, Begin to Arrive.
Begin to Arrive is an aromatherapy brand that sells waterless essential oil diffusers. The diffusers offer serene lighting that’s cordless and utilize 3 natural oil blends called arrive, revive, and thrive.
Listen to Mollie and Grace discuss:
- How moving to Singapore led to the idea of a waterless oil diffuser
- Why outsourcing can help you grow your business faster
- How her baby inspired the essence of the business to live in the moment
- The strategy of gradual growth
- How to reinvest profits into scaling your business
- And much more entrepreneur advice...
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After studying business at university, Reever realized that the corporate world wasn’t his path. He found the Start and Scale course and used strategies from instructor Gretta van Riel to align his passion for health and wellness with business. Reever launched PuraU, a gut health supplement brand, at age 26. Within 3 weeks, he made $25K in sales and $500K in his first year.
Listen to Mollie and Reever discuss:
- Discovering his passion after a failed stint in dropshipping
- The strenuous process of finding a scientist and manufacturer
- How to make a product that can legally make health claims
- Using education on gut health to help engage and grow an audience
- How the Start and Scale course helped him increase his email list 100% in 2 weeks
- Offering a free gut health eBook as a brand-building tool
- And much more supplement industry advice…
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What started as a gift idea for a baby shower turned into a full-fledged business. Abi Horton and her partner Danny started Beaus+Babes to create baby clothes made of 100% organic cotton with uplifting and inspiring designs.
Because of their firsthand volunteer experience at domestic violence and homeless shelters, Abi and Danny created a return-to-donate model that allows customers to return and donate outgrown clothing.
Listen to Mollie chat with Abi and Danny about:
- Using their creative backgrounds to design every aspect of Beaus+Babes from scratch
- Designing recyclable packaging that can resend clothing
- How Abi’s experience volunteering inspired their return-to-donate model
- The importance of making it easy for customers to return clothing
- Launching, growing an audience, and collaborating with like-minded organic clothing companies
- How to shift from a wholesaler to a direct manufacturer
- Using their email list to send subscribers valuable parenting tips
- And much more sustainable apparel advice…
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Sayf Hussain was bored. With remote school and lockdown in place, he started researching how to make money online. After learning digital ad strategies through online courses he started reaching out to ecommerce businesses to do probono work. After refining his skills, those free trial clients turned into paying clients. Now, his digital agency Consistency has 6 employees and earns $50K a month.
Listen to Mollie and Sayf discuss:
- Why he chose to invest into digital advertising over dropshipping or affiliate marketing
- How Start and Scale helped him understand what it’s like to run an ecommerce brand.
- Why user-generated content ads perform the best
- Why 30-50% of your revenue should come from email marketing
- How to approach your customers for testimonials and referrals
- Advice on hiring and training virtual assistants
- And much more digital agency advice…
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Sarah Muir knows from experience that successful entrepreneurs need stamina. After months of crowdfunding, she had to fire her manufacturer right before the product launch. Sarah bounced back and found a better manufacturer that allowed her to launch Palm & Pine Skincare with 2 original formulations and control all intellectual property. Palm & Pine sells vegan, cruelty-free, and plastic-free natural sunscreen.
Listen to Mollie and Sarah chat about:
- Why listening to The Foundr Podcast motivated Sarah to become an entrepreneur
- How Sarah’s passion for creating a sustainable brand guided all her business decisions
- The importance of being a “master Googler”
- How Start and Scale helped guide their crowdfunding campaign to raise $35,000 AUD.
- The decision to have a non-gender bias and monochrome brand
- How Palm & Pine sold out of their products within 2 months of launch
- Advice on email marketing, crowdsourcing, and much more…
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Three years ago, Akshay Raj and his wife brought together their business and fashion industry experience to create 1Ō8 SPORTIF.
1Ō8 SPORTIF is a slow-fashion brand that bridges the gap between activewear and athleisure and creates sustainable garments built to last.
Listen to Mollie and Akshay discuss:
- Why Akshay and his wife have a make less, make better philosophy
- How to be sustainable at the manufacturing, packaging, and shipping levels of business
- The danger of “greenwashing” in the fashion industry
- Becoming one of the first adopters of DHL's Go Green initiative
- Why Foundr's “How to Run Facebook Ads” course was one of his best business investments
- Implementing reviews into their Facebook ad creative
- Why did they donate unsold pieces during Black Friday
- And much more sustainable business advice…
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Every December, Amanda Boardman was getting loads of engagement on social media from her customized “Elf on the Shelf” scenes she created for her 2 kids. People started asking her to make scenes for their own families, and that’s when Amanda decided to launch Do It Your Elf, which sells DIY kits that contain miniature scenes to help make elf season extra special.
Amanda was able to launch and reach her goal of selling out 100 units just before the holiday season.
In this episode, listen to Mollie and Amanda discuss:
- How Amanda balances being a single parent, full-time professional, and business owner.
- How the Start and Scale course gave her the confidence to launch her business.
- The challenge of the seasonality of her business.
- How she designed and crated each kit herself.
- And much more on starting a business while keeping your day job.
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Color has always inspired Salma Kashani. An abstract artist herself, Salma understands how to transform color to create beautiful imagery.
After the disruption of the pandemic, Salma used her newfound free time to learn more about taking her passion for color and transforming it into a business. After seeing a still photograph by a local Vancouver artist, she decided to meld art and fashion using the power of color.
In 2020, she launched Bânu Magnifique, a brand that collaborates with artists to offer limited edition fashion sets for women who want to stand out confidently with colorful, contemporary, and bold styles.
In this episode, listen to Mollie and Salma discuss:
- Why color can improve your mood and mental wellbeing
- What Salma learned from launching her first ecommerce store
- How the Start and Scale course help her learn how to deal with influencers
- The benefits of creating a limited edition product line
- Building a welcome email journey for new customers
- Her 2022 goals to make the brand more environmentally friendly and to partner with charities
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Mia Dickson returns to the podcast to share about her second successful business launch within 2 years. When we last spoke to Mia in early 2021, she talked about how the closure of her yoga studio forced her to start her own business. Through the training she received from Foundr’s Start and Scale course, she created a product that allowed for contactless sharing of business info called Social Dot.
The success of Social Dot led to another business concept called Safe Banz, which sells waterproof wristbands that store emergency contact info about the person or pet.
Listen to Mollie and Mia catch up and discuss:
- Generating $10K in sales within 2 weeks of launch
- The power of using TikTok for organic growth
- How Safe Banz became a TikTok certified channel in under 5 months
- How she managed to get 2 wholesalers to sell Safe Banz
- Expanding their customer market to all ages
- How their customers are championing the brand organically
Listen and learn how Mia uses a minuscule marketing budget to build a loyal community.
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Daniel always had a passion to create something of his own. But it wasn’t until he was at a party 4 years ago that he noticed that everyone was wearing the same generic t-shirts. That moment motivated him to launch Vidano, a clothing brand that prints designs from young Mexican artists on t-shirts, hoodies, caps, and jackets. Through his work with Vidano, Daniel was able to co-found an ad agency this past year with a former mentor. Levely, supports ecommerce brands with technical marketing to help them optimize their channels and ad creative.
Listen to Mollie and Daniel discuss:
- How Vidano grew their Instagram following to 40,000
- Why the pandemic forced Daniel to research and study digital advertising
- How Foundr’s Facebook ads course helped him double his revenue in under 4 months
- Understanding ROAS and how to implement it in his business
- Quitting his full-time job to start his ad agency
- The importance of investing in yourself
Hear how Daniel achieved $1 million in revenue by 22 years old.
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Peta Beaumont brought an innovative product idea to the CEO of the company she worked at. He told her the idea would take 3 years to develop—that’s when Peta decided to do it herself.
Within 3 months, Peta launched NY Gym Towel Co., which sells anti-odor, anti-bacterial gym towels. The towels have unique designs that visually encourage customers to not cross-contaminate while wiping off gym equipment.
Listen to Mollie and Peta chat about:
- Choosing the iconography of New York City to inspire the brand
- The importance of asking questions upfront with suppliers
- Using her students to provide instant product design feedback
- How the Start and Scale community gave her the confidence to do a pre-launch
- How she hit her initial goal of selling 25 towels a week
- The introduction of yoga mat towels in her brand
Learn why Peta didn’t wait to make her business idea a reality.
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Mark Boxer had a problem. He needed a camera mount that could withstand the beating of motorsport videography while protecting his valuable equipment—so he built one. The 3 Footed Monster is an Australian-made magnetic mounting system perfect for content creators using iPhones for TikTok videos or production professionals securing monitors on location.
Mark waited 10 years to bring 3 Footed Monster to market, but after just one year in business, he’s built a worldwide customer base.
Listen to Mollie and Mark chat about:
- How COVID-19 motivated Mark to launch a Kickstarter for 3 Footed Monster
- Leveraging his background in motorsport and TV to build a customer base
- Seeing his products used at the 2020 Tokyo Olympics
- Getting featured on the Potato Jet YouTube channel
- How he uses refunds as an accountability tool with his influencer partners
- How the Start and Scale community helped him connect with an American manufacturer
Hear Mark’s journey on how he scaled a solution into a must-have tool.
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Sarah Morrissey took her dog treat business from idea to launch in under one month. Her whirlwind journey started by looking to transition from a service business to a product-based business. In memory of her late dog Beau, she started Beau’s Biscuits, which sells dog treat baking mixes and donates a dollar to charity for every product sold.
Listen to Mollie chat with Sarah about:
- How Beau’s Biscuits has grown from $50 to $600 in daily sales
- How customer feedback helped her improve ingredient communication
- Why it’s worth spending more on packaging
- How to connect with dog-owner microinfluencers
- How Start and Scale helped her build a customer avatar
- Why founders need to know how to create social ads
Learn how Sarah is connecting to the canine community through customer engagement and strategic advertising.
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Leisha Ryan worked 4 jobs up to 70 hours per week to finance a gap year after university—then COVID hit. She was forced to cancel her travel and career plans but found the time to research starting a business. After 6 months of preparation, Leisha launched her brand Elevar, which sells 100% premium cruelty-free handbags and straps.
In this interview, Mollie chats with Leisha about:
- Generating $3K within 3 weeks of launch
- How Elevar has grown 600% growth since its launch
- How minimal design inspired her branding and product colors
- How Start and Scale helped her find the right manufacturing partners
- How Elevar got featured in the October issue of British Vogue
- How she researches influencers before partnering with them
Listen to Leisha's journey from canceling her plans to building her dream.
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Jax Sternberg knew that having a baby would be the catalyst for starting a business. After her son quickly grew out of his unused infant garments, Jax researched more sustainable options for baby clothes—she found none. This began a 3-year journey to perfect a baby garment that grew along with the child.
Jax launched Moosey Moose in November 2020 and unexpectedly sold out of stock in less than 6 months. She has big goals to grow the business in year 2 while living up to Moosey Moose’s ethos of reducing waste and creating a sustainable baby clothing line.
Listen to our interview with Jax to learn:
- The waste problem in the baby industry
- The similarities of parenting and starting your own business
- How Start and Scale professionalized her process
- Why she uses bamboo instead of cotton
- The double edge sword of selling out of stock during lockdown
- Celebrating the first time a stranger bought a garment
Learn how Jax is building confidence through her business while solving a waste problem for fellow parents.
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A cancer diagnosis 5 years ago propelled Elle Halliwell to take control of her health. She researched acupuncture and discovered the benefits of ear seeds, which are needle-free acupressure seeds used to stimulate pressure points in the ear. Using her background in fashion journalism, she created an aesthetically pleasing ear seed and launched her company Auricle Ear Seeds in 2020.
What started out as a passion project during lockdown has become a full-fledged business, and Auricle Ear Seeds is on track to generate 6 figures in revenue by the end of the year.
Listen to Mollie and Elle discuss:
- How Elle’s naturopathy education gave her the confidence to market the product
- The lightbulb moment of validating her brand
- Her disastrous first packaging delivery
- Advice on how to create a brand story that stands out to customers and media
- Overcoming the post-launch lull
- How she used Start and Scale at each phase of her business development
- Why moving to Shopify was one of the best things she ever did
Learn how Elle has channeled her passion for health and fashion into a premium therapeutic product.
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Wendy Poon had a business idea in her head for over 4 years. It came from a place of vulnerability because she struggled with low milk supply after having her first baby. When the pandemic hit, Wendy knew that her health-driven solutions for postpartum difficulties could be shared with a community of mothers in need.
Mama’s Milk Bar makes clean-ingredient hot drinks, protein, and lactation blends to support a mom’s needs during pregnancy, breastfeeding, and an active postpartum lifestyle. Within 6 months of launching, Wendy made 6 figures of sales and created a “village” of repeat customers cheering on the brand.
In this interview, Mollie and Wendy discuss:
- How her product self-research built a network of health experts, business advisors, and future customers
- How her background in packaging and graphic design helped create a beautiful brand image that makes moms feel special
- Sourcing from local producers to create an entirely New Zealand made product
- How Start and Scale helped her build a network of pre-launch microinfluencers
- Creating a brand persona of solidarity, honesty, and inspiration through Instagram
- Why their community members are called “elders”
- How she was able to build a 45% returning customer rate
Listen to how Wendy used her challenges to create a solution for thousands of like-minded mamas.
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While living on a remote island in the Pacific Ocean, Renee Alyce found a rare ingredient that changed her skin and her life. Utilizing marine collagen from sea cucumbers, Renee created a 100% natural skincare line called Bescher.
In less than 2 years, she’s grown her company to gain $100K in monthly revenue and has added three additional products since launch.
Listen to our interview with Renee to learn:
- How living on an island taught her the importance of natural healing ingredients
- How she worked at casino for 2 years to fund research and development
- How she found the pharmacist partner of her dreams to make the first product
- Why she wouldn’t have been able to launch without Start and Scale
- How she made $13K in one day in the first month of launching
- Why she created a custom made formula for a customer’s daughter.
Listen and learn why Renee’s goal is to to get 100,000 before and after photos of satisfied customers.
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Lorianne Trinh was shopping for her two-year-old and couldn’t find clothing prints that represented her culture. She always wanted to start a side hustle and in July launched Eat My Baby Co., which makes playful children’s tracksuits with Asian-inspired snack designs. On launch day, she made $4.5K in sales and within a month made $25K.
Listen to our interview with Lorianne to learn:
- How she came up with the name of Eat Your Baby Co.
- How Start and Scale empowered her to utilize marketing
- How to make a tech pack for clothing manufacturing
- The anxiety of starting a business Instagram account
- Why entrepreneurs should anticipate delays and more delays
Listen and learn how Lorianne is embracing her heritage to create a bold and desirable product line.
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Hayley Harper always wanted to write a crime novel but didn’t have the patience for it. So she took her ideas and created a mystery game to play with her friends. They loved the game so much that she decided to start an immersive murder mystery game company.
Curious Crimes offers a mixture of physical and digital evidence-based puzzles to solve mysteries. You can even text suspects and email characters while you’re on the case.
Listen to our interview with Hayley to learn:
- Why her first launch was "horrendous"
- How Start & Scale helped her go from breaking even to tripling profits
- The challenge and benefits of outsourcing social media
- Preparing for CrimeCon UK
- How to deal with the fear of success
- How she’s learning to manage her business instead of doing everything
Listen to learn how Hayley is using curiosity to scale and grow her business.
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Adam Skrobalak is an Australian Rules Football (AFL) coach by day and a serial entrepreneur by night. He started his second business, Axis Clothing, with literally zero money. After 4 months of launch, he already has $130K in revenue.
Axis Clothing is a custom workwear brand targeted to younger workers looking for stylish beanies, shirts, and caps that they can wear at the job site and the pub afterward.
Listen to our interview with Adam to learn:
- How Adam balances answering client calls while leading training sessions
- How Start and Scale helped him build a business foundation to scale quickly
- The value of hiring a virtual assistant
- Why work sites are a perfect place to generate leads
- How he uses his commute to develop business skills
Listen to learn how this footy coach turned apparel entrepreneur combines his expertise with opportunity to generate growth.
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Kirsty Bronner spent 3 years researching the perfect skincare formulations for an overlooked body part–the booty. Kristy started Booty Co., the world’s first entirely booty-based skincare range, and within 2 weeks of launching grossed sales of $19,000.
Listen to our interview with Kristy to learn:
- The difference between facial and booty skincare
- Why she couldn’t find info about manufacturers on Google
- How Start and Scale helped her create a successful pre-launch campaign
- How she built an email list that helped lead to 80% of her launch sales
- How outsourcing finance, PR, and SEO has allowed her to scale and keep costs low
- How she balances being a mom, partner, and founder
Listen and learn how Kristy is using every channel to make Booty Co. a household beauty care name.
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Bryce Holdaway is making real estate investing accessible and affordable. Through his podcast “The Property Couch” and Empower Wealth’s course launches, he’s sharing 20 years of experience to help build a community of people interested in self-funding their environment.
Listen to our interview with Bryce to learn:
- How Rapid Course Formula helped him launch his first course that resulted in 620 students and $190,000 revenue
- How he built a podcast with 300,000 downloads per month
- How an email address is an opportunity to build a relationship
- The power of a video testimony
Listen to learn how Bryce gained the confidence to launch products instead of procrastinating.
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Gamal Codner always knew he wanted to start his own thing. 4 years ago he launched his brand with his wife, Fresh Heritage, that solves modern day grooming problems for men of color. He grew his business from $10,000 to $60,000 a month in 90 days and is continuing to build momentum for the brand.
Listen to our interview with Gamal to learn:
- Fresh Heritage’s story of finding a healthy grooming solution for men of color
- How one influencer video has resulted in half a million dollars in revenue
- Gamal’s “3 Ps (person, pain, or promise)” of finding a target market
- His inspiration from his African and Jamaican heritage
- How the Start and Scale course helped Gamal gain the ecommerce skills he desperately needed
- Gamal’s “Ugly Baby Syndrome” of launching new products
Listen how Gamal balances learning and growth with the day-to-day challenges of running an ecommerce brand.
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Dane Schwaebe went from delivering packages for Amazon to building a six-figure service agency called Rockstar Integrator.
His nickname was “Big Game Dane” at an old sales job, but he was burned out with the amount of work he was putting in without reaching his financial goals. Dane quit the sales world and started a side hustle that led to building an expertise in Facebook Ads and marketing integrations.
Listen to our interview with Dane to learn:
- How he went “cold turkey” from traditional sales jobs
- How he used a dog to help his first client sell mattresses
- How the Start Your Side Hustle course helped him raise his monthly retainer from $1,400 to over $7,500
- How he helped launch Boss Babe’s new products
- How he went from fanboy to collaborator with Daniel DiPiazza
Dane’s path to success has taken different turns, but it’s given him the experience to reach his goals. Listen to Dane’s journey of finding his purpose and turning a side hustle into a six-figure business.
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Laura McCann went from being scared to open her Instagram to teaching social media classes to fellow entrepreneurs. Now, she’s using Instagram to fuel her “soul-aligned” aromatherapy and perfume business called ADORAtherapy.
Listen to our interview with Laura to learn:
- How she went from 300 to 10,000 Instagram followers organically
- Why the pandemic helped reboot her business
- How she built a network of 100 micro influencers
- How the Instagram Domination course taught her to tell personal and engaging stories
- Why she coined the term “aroma perfume”
Listen to Laura’s discovery of a beauty-industry disruptor and how she’s bringing main-street business values to her Instagram feed.
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Dr. Mike Morgan never intended to turn his gardening hobby into a business. Over the pandemic, he’s built Shimo from the ground up and created an engaged customer base of green thumbs.
Shimo delivers organic garden kits straight to your door and offers kits to meet any gardening skill level. Mike has been able to quickly scale his plant product base while staying true to his belief in accessible gardening.
Listen to our interview with Mike to learn:
- How a severe anxiety attack led Mike to garden
- Why his followers demanded products before he had any
- How he used Shopify to reduce his shipping costs
- How the Start and Scale course gave him confidence
- How he got 100 orders in his first month
Just like gardening, growing a business takes nurturing. Listen to Mike’s journey of turning passion into profit.
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What do boating, recycling, and wine drinking have in common? A lot, it turns out.
Plenty of wine lovers are also boat lovers—and lugging around glass wine bottles at sea is a big hassle. So Kim McKee came up with a clever solution: quality wine that's packaged in lightweight, recyclable packaging.
And Kim's concept is a hit. Greenskin Wine made $30,000 in the first month and business continues to pour in—literally. In fact, business is so good that Kim plans to bring in a whopping $450,000 in revenue her first year.
Listen to our interview with Kim to learn:
- How unique packaging sets them apart and helps the planet
- Why it's okay to be transparent about a business's ups and downs
- How the Start and Scale course helped Kim realize she was on the right track
- How she ensures Greenskin Wine maintains quality but doesn't seem stuffy
- Why customer-generated content is her favorite kind
- How she's planning to promote the brand as it grows
Pour yourself a glass of something nice and settle in for our chat with Kim.
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How did Rachel Pregunta go from a sales job to traveling the world, forming international partnerships, and building a community of 133,000 followers?
Instagram. Okay, not just Instagram—but Rachel's savvy social media skills opened the door for an abundance of business opportunities for her and her partner Ruben.
In fact, Rachel and Ruben don't have one business but two. And their success has taken them all over the world: Indonesia, France, Argentina, Greece, Iceland, Brazil, Dubai, Thailand—the list goes on…
If you're dreaming of the Instagram lifestyle, the latest episode of the Zero to Foundr podcast is a must-listen.
You'll hear:
- How Rachel and Ruben juggle a blog, an agency, and a thriving Instagram influencer lifestyle
- How their opposite personalities give these two business partners a balance
- The pricing strategy Rachel uses to attract new agency clients
- Her advice for new influencers who want to pitch brands for partnership opportunities
- How the Foundr community and course (and a little mentorship from instructor Daniel DiPiazza) helped Rachel build her powerhouse brands
- Why she believes habits and processes are powerful tools for entrepreneurs
Quick, listen to this episode of Zero to Foundr before Rachel hops a plane to another exotic location...
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What if you were so successful that you could live and work from anywhere you wanted? What if anywhere was Costa Rica?
That's the life Jasmine Watts has built.
Jasmine is an in-demand marketing strategist and blogging expert who has leveraged Foundr's formulas to:
- Grow her first Instagram account to 27,000+ followers
- Launch and scale several other popular Instagram accounts
- Build a loyal audience of followers and clients
- Turn her Instagram into a $7-10k/month revenue engine
- Launch an online course to help other bloggers
- Create enough financial security to live and work abroad
Listen to the latest episode of the Zero to Foundr podcast to hear how Jasmine has become a marketing sensation.
AND… if YOU Want to take the exact free training that led Jasmine to where she is now… enroll in our ‘Instagram Domination’ training now.
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$10,000 in 2 days.
Not a bad first week in business, eh?
Shamanth Pereira agrees. And here's the kicker: she's selling toilet paper. That's right, Something Organic is Shamanth's eco-friendly alternative to mainstream toilet paper. Nothing complicated about it.
And it's also her second successful ecommerce launch—her first launch pulled in a whopping $60,000. So, yeah, Shamanth knows a thing or two about starting a business with a bang.
Listen to our interview with Shamanth to learn:
- How she assesses whether a product will sell well
- How she leverages ads and emails to build pre-launch buzz
- Why she chose Kickstarter for both business launches
- The new social media platform she's using to connect with suppliers
And much more...
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When Nadine Gyllhamn got tired of the real estate business, she traded in her 9-5 for the entrepreneurial life.
ProHorse Saddlery started modestly—Nadine made just $1 on her first sale.
But once Nadine took Foundr's Start and Scale course, ProHorse Saddlery went from a trot to a gallop—Nadine tripled revenue within 6 months!
Nadine continues to outpace her competitors by offering a robust online store, introducing custom products, and focusing on quality.
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A lot of people complain about their in-laws. But not Lisa Lin—she used her sister-in-law as the inspiration for her company.
Hey Mama is a brand of lactation protein supplements for new mothers, and it's flying off the shelves.
How did Lisa do it? She used tactics from the Start and Scale course to turn her modest $1,000 pre-launch revenue into $40,000 monthly.
Pretty epic, eh?
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We've all heard about business empires that started in a garage - and Wash Bloc is no different.
Wash Bloc is an all-natural, environmentally-friendly personal care line for travelers that's been a wild success since George Brown launched it a few months ago.
As a travel lover, George was frustrated when he couldn't find quality products that were natural and sustainable.
Once he took Foundr's Start and Scale course, George knew he had to launch his own line.
Wash Bloc made over $2,000 on George's first day in business and sales have been increasing ever since. In fact, George is having a hard time keeping up with the demand for his popular products—a dream "problem" for any ecommerce entrepreneur.
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They say we all have the same 24 hours in a day but after looking at Foundr course alumni Craig Schulze’s job history, we're pretty sure he has a few extra hours every day to get it all done.
Craig, who has completed Foundr’s Instagram Domination and Rapid Course Formula courses, is a serial entrepreneur who has not only worked to become one of the best in his niche but has done it across multiple industries.
In this episode of From Zero To Foundr, Craig discusses how the 7-figure founder began his journey from the fitness industry, through to property investment, direct-to-consumer brands, photography, content creation, and even writing a book, You’ve Got One Shot.
If that wasn’t enough of an impressive CV, Craig has spent the past 4 years building his own personal brand through social media and launched his own online course, Rapid Freedom Framework.
How can you not be in awe?
When asked for the secret to making the most of his time, Craig says:
“If you can leverage time, money, and build relationships, you can become unstoppable!”
Listen in to learn:
- How to leverage existing knowledge so you can find success regardless of the industry
- The framework Craig has followed to build a loyal organic following on social media
- The secret to building a profitable personal brand while communicating your message, regardless of platform or industry niche
- Why Craig leveraged his book to promote his course, and how Rapid Course Formula inspired him
- How to market an online course to your organic followers
If you're READY to finally start your own business, enroll in the EXACT free program that today’s guest used to get where they are today… https://www.foundr.com/ecommercetraining
And… If you are enjoying ‘From Zero to Foundr’, please leave us a 5-star review and let us know what stories you want to see next.
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Magazine: http://www.foundr.com/magazine
Imagine if your digital marketing business went from $100 revenue a month, to $25K revenue a month.
Not bad, right?
Now imagine that this digital marketing business is your SIDE HUSTLE. A business you run in your spare time.
For daytime music producer, Victor Laranja and his side hustle marketing business Social Gravity, this is not a dream. Not only is his side hustle hitting $25K a month but it’s also predicted to hit $50K a month this year.
In this amazing episode of From Zero To Foundr, we speak with Start Your Side Hustle alumni Victor Laranja to find out how he got his first client (“it happened organically!”), how Tupac Shakur and Daniel DiPiazza became his heroes, and how his business survived COVID-19 using paid ads.
When asked what the secret is to running a lucrative side hustle and releasing 3 albums, Victor says:
“Focus on what you’re passionate about, follow the skill that you have right now, and just keep doing things!”
Listen to Learn:
- How to organically acquire your first side-hustle client
- How Daniel DiPiazza inspired Victor to complete a music album
- The advantages of using word-of-mouth for client acquisition
- How to raise your prices with clients, both new and existing, and get them to agree
- Social Gravity’s Facebook Advertising offer that clients could not resist
- The decision to flip to high-ticket clients and why Social Gravity chose to drop 3-4 clients
- How Victor plans to hit $50K revenue this year
If you're READY to finally start your own business, enroll in the EXACT free program that today’s guest used to get where they are today… https://www.foundr.com/sidehustletraining
And… If you are enjoying ‘From Zero to Foundr’, please leave us a 5-star review and let us know what stories you want to see next.
Website: http://www.foundr.com
Success Stories: https://foundr.com/success-stories
Instagram: https://www.instagram.com/foundr/
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Facebook: http://www.facebook.com/foundr
Twitter: http://www.twitter.com/foundr
LinkedIn: https://www.linkedin.com/company/foundr/
Podcast: http://www.foundr.com/podcast
Magazine: http://www.foundr.com/magazine
What’s the fastest way to find your business idea? Simple: Identify, and solve a known problem.
Just ask Jennifer Abernathy, whose light-bulb moment came during her daily post-hot-yoga struggle changing out of her sweaty activewear.
There’s got to be a better way!
With a little sewing, a zip, an old pair of leggings, and a determination to fix this problem, Jennifer created the first prototype that would take her on a 3-year journey to launching Axcess Athletics.
In today’s episode of From Zero To Foundr, Jennifer discusses her incredible journey from building her own prototype, finding the right manufacturer (“I picked the wrong one the first time!”), and why she believes in a post-launch re-launch.
If you’re waiting for a sign to start your own brand, Jennifer Abernathy has this advice for you:
“Stop waiting, and just start...and always, ALWAYS have two manufacturers”.
Listen to learn:
- The blueprint to take you from an idea to crowd-funding to launch
- Mastering the manufacturing game: how Jennifer recovered from a manufacturing disaster
- How Jennifer built a pre-launch email list of 400+ people
- Why small daily goals are the secret to reaching your bigger goals
- How to overcome the dreaded post-launch sales slump
- The results are in: micro-influencers are better for your brand, and why
- How to stay afloat as an athletic brand in a COVID-19 market
If you're READY to finally start your own business, enroll in the EXACT free program that today’s guest used to get where they are today… https://www.foundr.com/ecommercetraining
And… If you ARE enjoying ‘From Zero to Foundr’, please make sure to leave us a 5-star review, and let us know what stories you want to see next. As 99% of our content is free, taking 60 seconds to leave us a review can help ensure it stays that way forever!
Website: http://www.foundr.com
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Instagram: https://www.instagram.com/foundr/
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Facebook: http://www.facebook.com/foundr
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LinkedIn: https://www.linkedin.com/company/foundr/
Podcast: http://www.foundr.com/podcast
Magazine: http://www.foundr.com/magazine
Drina Petrina decided to quit her 9-5 job to launch her own women’s clothing line, which specializes in Croatian-inspired athleisurewear named CROwear. With no safety nets or financial backing, Drina saw $800 sales her first day, and $4,500 in revenue over the first two months.
In this episode of From Zero To Foundr, Mollie speaks with Drina to learn about her incredible journey from a 9-5 desk job, to enrolling in the Start & Scale course, to building her dream business. Drina discusses everything from working with influencers, the importance of social proof and how that helped her to build brand loyalty, and the future of CRO wear, and her upcoming Spring/Summer designs.
If you're READY to finally start your own business, enroll in the EXACT free program that today’s guest used to get where they are today… https://www.foundr.com/ecommercetraining
And… If you ARE enjoying ‘From Zero to Foundr’, please make sure to leave us a 5-star review, and let us know what stories you want to see next. As 99% of our content is free, taking 60 seconds to leave us a review can help ensure it stays that way forever!
Website: http://www.foundr.com
Success Stories: https://foundr.com/success-stories
Instagram: https://www.instagram.com/foundr/
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Facebook: http://www.facebook.com/foundr
Twitter: http://www.twitter.com/foundr
LinkedIn: https://www.linkedin.com/company/foundr/
Podcast: http://www.foundr.com/podcast
Magazine: http://www.foundr.com/magazine
Elita Gluscevic and Stephanie Turzi had an incredible product idea, but suddenly found themselves feeling a little overwhelmed and unsure of where to go next. With a background in marketing and graphic design, the friends knew they wanted to launch a chin-lifting mask based on a Korean beauty concept, but needed help taking it to the next level.
Enter: Gretta Van Riel’s Start and Scale Course. In this episode of From Zero To Foundr, Elita takes us on her journey from being made redundant at the start of COVID-19, to launching their chin-listing mask, DFine World. Taking everything they had learned in the course, Elita and Stephanie had grown their email list to 1,000 people pre-launch, and made $19K in their first month!
An insight into the world of cosmetics, beauty products, the challenges of manufacturing, and how they used influencers to help push their brand, this interview is sure to leave you inspired to take the plunge and launch the product you’ve been thinking about launching.
FROM ZERO TO FOUNDR CTA:
If you're READY to finally start your own business, enroll in the EXACT free program that today’s guest used to get where they are today… https://www.foundr.com/ecommercetraining
And… If you ARE enjoying ‘From Zero to Foundr’, please make sure to leave us a 5-star review, and let us know what stories you want to see next. As 99% of our content is free, taking 60 seconds to leave us a review can help ensure it stays that way forever!
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Meet Patryk Gawlak. Growing up, Patryk has always had some type of side hustle to make cash. So, when his mom started a business, he decided to help her. Their cleaning service heavily relied on word-of-mouth marketing and solo-operations. And looking at the local services in their area, they didn’t have any online presence.
So, Patryk saw an opportunity to turn it into something more sustainable long-term. He took the 21st-century approach and built a website. He was able to build a good online presence despite not having the right foundation and fundamentals.
In this episode of From Zero to Foundr, you’ll hear exactly how Patryk took his mom’s business from $10K\month, to over $50K every single month.
If you're READY to finally start your own business, enroll in the EXACT free program that today’s guest used to get where they are today… https://www.foundr.com/ecommercetraining
And… If you ARE enjoying ‘From Zero to Foundr’, please make sure to leave us a 5-star review, and let us know what stories you want to see next. As 99% of our content is free, taking 60 seconds to leave us a review can help ensure it stays that way forever!
Website: http://www.foundr.com
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Instagram: https://www.instagram.com/foundr/
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Magazine: http://www.foundr.com/magazine
Meet Brandon Omoregie, the proud founder and CEO of Offr Group, a recruiting agency based out of Austin Texas, and creator of Offr Jobs, an online course that has helped over 500 clients secure higher-paying jobs.
In this episode of From Zero To Foundr, Brandon shares his incredible journey from flipping burgers, to realising his true talent and passions, to working with some of the biggest businesses of our time.
If you're READY to finally start your own business, enroll in the EXACT free program that today’s guest used to get where they are today… https://www.foundr.com/coursetraining
And… If you ARE enjoying ‘From Zero to Foundr’, please make sure to leave us a 5-star review, and let us know what stories you want to see next. As 99% of our content is free, taking 60 seconds to leave us a review can help ensure it stays that way forever!
Website: http://www.foundr.com
Success Stories: https://foundr.com/success-stories
Instagram: https://www.instagram.com/foundr/
YouTube: http://bit.ly/2uyvzdt
Facebook: http://www.facebook.com/foundr
Twitter: http://www.twitter.com/foundr
LinkedIn: https://www.linkedin.com/company/foundr/
Podcast: http://www.foundr.com/podcast
Magazine: http://www.foundr.com/magazine
Sam has always been passionate about skincare and beauty products, and while working full-time as a journalist, she decided to launch a product to change the conversation around sunscreen.
In this episode of From Zero To Foundr, Sam discusses her astonishing journey working weekends and late nights over a year, developing her product and her commitment to product ingredients, Sam created Naked Sundays SPF, the first sunscreen product designed to be worn over your makeup.
Listen in as she discusses launching early after huge online demand, how Nathan and Gretta inspired her along the way, and how she went from zero to 6-figures in just 4 weeks.
If you want access to the exact free training that led today’s founder to where they are now, head to www.foundr.com/EcommerceTraining
If you're enjoying 'From Zero to Foundr' make sure to leave a 5-STAR review and let us know your thoughts!
As someone who had dabbled in the entrepreneurial space before, Erin knew she wanted to launch an ecommerce business but needed help. Based in California, Erin decided to launch her own clean skincare range named Bella Vida Santa Barbara.
In this episode of From Zero To Foundr, Mollie sits down with Erin to discuss her incredible journey in creating her cruelty-free, vegan skincare range. Erin discusses how the Start and Scale course helped her find her business idea, and how the Foundr community has guided her along the way.
A must-listen for anyone who has dreamed of launching their own brand that carries a mission close to their heart, Erin is an inspiration to us all.
If you want access to the exact free training that led today’s founder to where they are now, head to www.foundr.com/EcommerceTraining
If you're enjoying 'From Zero to Foundr' make sure to leave a 5-STAR review and let us know your thoughts!
Meet Mia Dickson - a yoga instructor turned entrepreneur who successfully launched and scaled her business Social Dot during a pandemic and hit $20k in 3 months.
After Covid forced the closure of yoga studios the world over, Mia decided to venture out and launch her own ecommerce business. After seeing Facebook ads for Foundr’s Start & Scale course, she decided to create a product that allowed contactless and effortless sharing of business information.
Listen in as Mollie and Mia discuss all the ins and outs of launching a new business. From manufacturers to influencers, Facebook ads to TikTok, and from scaling to being featured on the Daily Mail, Mia’s journey is nothing short of inspirational.
If you want access to the exact free training that led today’s founder to where they are now, head to www.foundr.com/EcommerceTraining
If you're enjoying 'From Zero to Foundr' make sure to leave a 5-STAR review and let us know your thoughts!
After 25 years of brick-and-mortar restaurants, Nikki Buchannon and her husband were one month into their retirement before they discovered Foundr’s Start and Scale course. After completing the course, they decided to launch IReuse2, a luxury, eco-sustainable, on-the-go cutlery brand, and one year later they hit $100k in revenue. Two months after that, they hit another $100k!
Nikki says that the idea for reusable cutlery came from first-hand experience at her stores seeing how much waste was generated. The Start and Scale course not only helped her to define her brand but also to leverage Instagram and giveaways, which was extremely useful for someone who “wasn’t computer-savvy”.
In this episode of From Zero To Foundr, Nikki discusses her journey from high-school dropout, to the restaurant industry, to an invitation to attend the Superbowl Gifting Suites. The future is looking bright for Nikki as she says she is in the process of launching reusable bags, and that she plans to shift manufacturing to Canada. And Nikki’s advice to others who might be thinking about starting their own business?
“Just do it!”
If you want access to the exact free training that led today’s founder to where they are now, head to www.foundr.com/EcommerceTraining
If you're enjoying 'From Zero to Foundr' make sure to leave a 5-STAR review and let us know your thoughts!
From a small business-owner, to hitting $180k a month in sales, 2020 was a very good year for one of our top Start & Scale students, Chelsey Jean.
Like most health practitioners, Chelsey Jean was great at providing treatments but was lacking in understanding how to transition her business from 1:1 to 1:many. She already had a product range, but it was only after enrolling in the Start & Scale course was she able to take her business to the next level.
Come along with Foundr’s Mollie Flynn as we learn about Chelsey Jean’s journey in creating a more unique approach to lymphatic treatments and health. With a background in naturopathy and sports therapy, Chelsey has not only helped to grow a community of like-minded health enthusiasts, she has reached $880k in sales in one year!
If you want access to the exact free training that led today’s founder to where they are now, head to www.foundr.com/EcommerceTraining
If you're enjoying 'From Zero to Foundr' make sure to leave a 5-STAR review and let us know your thoughts!
Meet Start & Scale student and founder of Theo & Brom, Myey Moens.
In the very first episode of Foundr’s newest podcast, From Zero To Foundr, our community manager Mollie Flynn interviews Myey Moens on her entrepreneurial journey from a single 20kg bag of cacao beans, to a $1m revenue forecast.
Moens story is nothing short of inspirational. After moving to Belgium in 2018 with her husband and leaving behind the digital nomad life, Moens enrolled in Foundr’s Start and Scale course. Using the lessons and framework taught by Gretta in the course, Moens launched her first-ever business called Theo & Brom, a company that specializes in Belgium chocolate.
Come along on this tasty journey as Moens discusses everything she’s learned along the way, from crowd-funding to scaling to using networking as a way to find manufacturers.
All we can say is, what a sweet way to begin our newest podcast, don’t forget to keep an ear out for Moen’s newborn baby chiming in with some thoughts on entrepreneurship during the interview!
If you want access to the exact free training that led today’s founder to where they are now, head to www.foundr.com/EcommerceTraining
If you're enjoying 'From Zero to Foundr' make sure to leave a 5-STAR review and let us know your thoughts!
Pageant queen, professional model, and international entrepreneur Maurah Ruiz sits down to speak with Foundr about her journey to launching Acv Gummi.
Working as a model, Ruiz knew the struggle of maintaining a healthy diet and a strong immune system. Unable to stand the taste of apple cider vinegar, she decided to create her own keto-friendly sugar-free acv gummies. After 2-3 failed businesses, Ruiz says Foundr’s Start & Scale course gave her the framework she needed to create her own brand. Not only did she launch her first company successfully, she’s now in the middle of launching her second business, SkinnyLilly, using the same framework (and hinting at a third!)
Listen in as she takes us through her entrepreneurial journey, how Ruiz navigated advertising set-backs and keyword flags, how to master influencer marketing, and why she believes you always need a marketing budget.
If you want access to the exact free training that led today’s founder to where they are now, head to www.foundr.com/EcommerceTraining
If you're enjoying 'From Zero to Foundr' make sure to leave a 5-STAR review and let us know your thoughts!
Leaving behind a pretty tough 2020, we all need a little positivity in our lives. It was after completing Foundr’s Start & Scale course, Alanna Deutrom and Angus Sinclair decided to launch their brand Grounded Minds, to help bring a little sunshine into the world.
In our From Zero To Foundr episode, we speak with Deutrom and Sinclair to learn how they launched their brand Grounded Minds, an affirmation cards ecommerce business. Bringing together everything they’ve learned from Gretta and the Start & Scale course, Deutrom and Sinclair discuss everything from launching their business during a pandemic as well as running their own music school.
The ideal podcast for anyone who needs a little inspiration and sunshine in their day, we are incredibly proud of the hard work Deutrom and Sinclair have done in launching Grounded Minds.
If you want access to the exact free training that led today’s founder to where they are now, head to www.foundr.com/EcommerceTraining
If you're enjoying 'From Zero to Foundr' make sure to leave a 5-STAR review and let us know your thoughts!