Firing The Man: Recent Episodes
Firing The Man
Serial Entrepreneur’s David Schomer and Ken Wilson share tips, advice, and insider knowledge about all things Amazon FBA, Walmart WFS, and E-Commerce. Discover how you can create multiple income streams by selling physical products online so that you can have the time and freedom to do what you love - whether that is spending more time with family or traveling the world. Ken and David have successfully created several six and seven figure online business ventures. During the journey, they have had major wins, losses, and lessons learned. This podcast will teach you about selling physical products online through platforms such as Fulfillment by Amazon, building a team, outsourcing, listing optimization, pay per click (PPC) advertising, driving traffic to your listings, and productivity tips / life hacks that will provide a path to be successful in building your online business. It’s a mix of interviews, special co-hosts and solo shows from Ken and David you’re not going to want to miss. Hit subscribe, and get ready to change your life.
The e-commerce world didn’t get “easy” overnight. Our guest Jason Greenwood has lived every phase of it, from the days when getting a website online was hard, payments were clunky, and technical SEO was the only way to get discovered, to today’s world where a storefront can launch fast and customers expect everything to work instantly on a phone. That long view makes his take on digital transformation and the future of commerce feel grounded, not hype-driven.
We dig into the biggest platform shifts Jason has seen, then zoom in on the opportunity most people still underestimate: B2B e-commerce for manufacturers and distributors. He explains why relationship selling and sales compensation models slowed adoption, why so many teams still burn time on low-value admin work, and why the B2B digital commerce market remains wide open compared to saturated retail e-commerce. If you care about modernizing operations, improving customer experience, or scaling revenue, this conversation connects the strategy to the messy reality inside real companies.
Then we go deep on AI in e-commerce, especially agentic AI that can break work into subtasks, run parallel workflows, and ship real outputs fast. Jason shares how he uses AI as a thought partner and execution partner, the prompts he repeats to find blind spots, and the non-negotiable habit of demanding citations and reviewing deliverables so hallucinations do not sneak into client work. If you’re trying to stay relevant as automation accelerates, this is a practical roadmap.
Subscribe for more conversations like this, share the episode with an operator who needs it, and leave a review with one AI workflow you’re ready to automate next.
How to connect with Jason Greenwood?
LinkedIn: https://www.linkedin.com/in/jason-greenwood-digital-expert/ Website: https://www.greenwoodconsulting.net/ podcast: https://www.greenwoodconsulting.net/podcastYouTube: https://www.youtube.com/user/jagnz1/videos
Ready to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon
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Amazon can take a shocking cut of your revenue before you even count product cost, shipping, and overhead, and that reality is forcing sellers to get far more disciplined about inventory and profit. We sit down with returning guest Chelsea Cohen to talk about what she’s learned as SoStocked moves through acquisitions and into a larger corporate ecosystem, and why that shift makes real-time visibility into fees, forecasting, and unit economics even more important for day-to-day decisions.
We get specific about the hidden margin killers that sneak up on Amazon FBA brands: storage fees, aged inventory fees, capacity constraints, and mismeasured products that land in the wrong FBA fee tier. Chelsea shares how smart sellers build a regular overstock plan, move slow inventory without panic, and think in contribution margin terms so they can spot which SKUs are quietly draining cash. We also talk through the pricing trap, why raising prices doesn’t always work, and how to weigh profit dollars against the workload and complexity that come with higher volume at thinner margins.
On the tactical side, we cover wasted ad spend audits, negative keywords, reimbursement opportunities (including AWD mistakes), and how Amazon Warehousing and Distribution can help with inbound and capacity when used as a lever instead of a full dependency. We close by looking at how AI is starting to move from “answer my question” to “recommend my next action” in inventory management, plus what needs to be in place so sellers can trust the numbers. If you got value from this, subscribe, share it with a seller friend, and leave a review telling us which fee or profit leak you’re auditing first.
Ready to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon
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You can pour money into ads all day and still feel broke. That’s the uncomfortable reality we dig into with Scott Branley and DJ Sprague, e-commerce veterans behind Shopper Approved and the new platform Cash Flow. They argue most stores don’t have a traffic problem, they have a profit leak problem, and those leaks can quietly cost tens or even hundreds of thousands per year while looking like “normal” operating expenses.
We walk through the leaky bucket idea: you turn on the traffic faucet, but hidden holes drain the value before it ever becomes net profit. Scott and DJ break down the major revenue leaks they see across e-commerce and Shopify brands, including payment processing fees, fraud, false declines, chargebacks, returns, shipping losses, cart abandonment, and site abandonment. Then we get practical about the order of operations that actually works: fix margin first, optimize conversion rate and average order value next, and only then scale paid and organic traffic so growth doesn’t multiply inefficiency.
From there we go deeper on conversion rate optimization using behavioral science and social proof. We talk store ratings, product reviews, video reviews, and why product Q&A is more than a widget. Done strategically, Q&A becomes an SEO and AI search optimization engine that brings in high-intent organic traffic and pre-sells shoppers before they land on your product page. We also cover Cash Flow Club, their weekly mastermind with live site teardowns focused on removing friction and improving the customer journey from homepage to checkout.
If you want more profit without gambling on higher ad spend, listen through to the end, grab the free resources, and run the calculator with your real numbers. Subscribe, share this with an e-commerce founder who’s stuck at thin margins, and leave a review with the biggest “leak” you want to fix first.
Ready to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon
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Amazon can make your sales chart look healthy while your bank account tells a different story. We sit down with John Klein, CEO and lead Amazon strategist at Online Brand Growth, to get brutally practical about what it takes to scale profitably on Amazon without relying on hype, hacks, or endless ad spend.
We dig into what separates strong Amazon brands from the ones that slowly fade: building demand beyond Amazon through omnichannel marketing, keeping a steady cadence of meaningful new product launches, and measuring the few metrics that actually move the needle. John explains why sessions and conversion rate are the early signals, how buy box loss and unauthorized resellers quietly drain revenue, and why stockouts and compliance downtime are margin killers you have to design systems around. We also talk about using business intelligence tools to see true SKU-by-SKU profitability, plus quick audit wins like reimbursements Amazon may owe you and inventory age management that avoids expensive storage and low-inventory penalties.
On the paid side, we break down a lifecycle approach to Amazon PPC that keeps you from living on a breakeven treadmill. John shares the logic behind a healthier organic-to-paid mix, how Search Query Performance data guides smarter keyword decisions, and TACoS benchmarks that help you protect profit as you grow. We close with where AI is already useful in modern e-commerce operations, from research and listing optimization to reporting and automated account health checks.
If you want a cleaner, more predictable path to Amazon growth, subscribe, share this with a seller friend, and leave a review so more operators can find it. What’s the one Amazon metric you’re going to start tracking weekly?
How to connect with Jon?
Website: https://www.onlinebrandgrowth.com/
YouTube: https://www.youtube.com/@onlinebrandgrowthYT
Instagram: https://www.instagram.com/onlinebrandgrowth/
Facebook: https://www.facebook.com/people/Online-Brand-Growth/61579553361931/
Linkedin: https://www.linkedin.com/in/jon-klein-5489724b/
Ready to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon
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You can have the best product in the world and still lose to someone with decent offers and relentless visibility. That’s why this conversation with Chris Seminatore hit so hard for us. Chris is the founder of Get Geofencing, and he’s built a seven-figure geofencing agency by focusing on one unfair advantage most brands ignore: physical location as a signal of real buying intent.
We break down geofencing in plain English, from putting a digital boundary around a place to using programmatic advertising to reach the people who actually visited that location later on the web and in apps. We also dig into practical ecommerce use cases, including how Amazon sellers can drive outside traffic to listings, why that matters as Amazon PPC gets more competitive, and how to pick the exact stores and venues that match your niche. Chris shares creative guidance that keeps ads simple and direct, plus how Connected TV advertising can build familiarity before you follow up with targeted display for clicks.
Then we go deeper on the stuff most marketers won’t say out loud: competitor targeting that stays ethical, why “unsexy” industries like funeral homes and plasma centers can quietly outperform trendier markets, and how to validate fast with a $1,000 marketing test and clear performance benchmarks. Chris also shares hard-earned lessons on building a remote team, screening vendors, and protecting your business systems.
If you’re serious about location-based marketing, geofencing, programmatic ads, and measurable customer acquisition, you’ll get a playbook you can apply this month. Subscribe for more, share this with a friend who’s stuck on paid ads, and leave a review with the one location you’d fence first.
How to Connect with Chris?
Website: https://www.getgeofencing.com/
YouTube: https://www.youtube.com/@getgeofencingUSA
Instagram: https://www.instagram.com/getgeofencing/
Facebook: https://www.facebook.com/chrisgetgeofencing
Linkedin: https://www.linkedin.com/in/chrisseminatore/
X/Twitter: https://x.com/getgeofencing
Ready to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon
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You can spend more on ads, push more traffic, and still feel broke at the end of the month. That’s the moment we wanted to tackle with DJ Sprague, co-author of Cash Flow: How to Save More Money, Make More Money, and Scale Like Crazy Online. We get into the uncomfortable idea that many ecommerce brands are leaking profit in places your P&L barely reveals, even when your revenue looks “healthy.”
We walk through the 10 hidden revenue killers that quietly erode margins: payment processing fees, fraud and fraud management costs, chargebacks, false declines, returns, lost or damaged shipments, cart abandonment, security concerns, and site abandonment. DJ explains why payment processors can accidentally reject legitimate customers, how chargebacks can spiral into higher fees and cash reserves that crush ecommerce cash flow, and why simple trust signals like security badges can lift conversion rate and even average order value.
Then we shift to the upside: revenue drivers that compound over time. We talk product reviews, store ratings, video reviews, reputation management, and a searchable Q&A system that helps shoppers answer high-intent questions while boosting SEO visibility through rich snippets and organic search. DJ also shares real-world results, plus what implementation looks like for Shopify and other platforms, including the tools and support they provide.
If you run an ecommerce brand and want practical, margin-first growth, listen now, subscribe for more operator-focused conversations, and share this with a founder friend. After you listen, will you fix leaks first or buy more traffic?
How to connect with DJ?
Website: https://www.shopperapproved.com/ Podcast: https://trafficandconversionpodcast.com/ LinkedIN: https://www.linkedin.com/in/duanesprague/ Instagram: https://www.instagram.com/shopperapproved Youtube: https://www.youtube.com/channel/UCrzQXyLiXhci0hw8FhnVC7A Twitter: https://x.com/shopperapproved Facebook: https://www.facebook.com/shopperapproved
Ready to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon
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What actually separates a breakout Amazon brand from a forgettable one? We sit down with Steven Pope, founder of MyAmazonGuy, to map the playbook that scales—from a scrappy LinkedIn post that sparked his agency to the CTR-first mindset that turns search pages into sales. Steven has led a 500-strong team managing thousands of ASINs, and he’s generous with specifics: which images earn the click, why video is still underused, and how the ICAP model (impressions, clicks, add to cart, purchases) guides every decision.
We start with the bedrock: operations and product quality. If sourcing, logistics, and reliability are tight, marketing ignites. Then we push to longevity—how to build a brand story that survives knockoffs and price pressure. Steven breaks down where messaging actually lands on Amazon: main images that make the benefit louder than the logo, secondary visuals that answer pre-purchase doubts, and fast, clear videos with a close-up in the first two seconds. He explains why improving CTR often lifts conversion, how to spot anxiety points in returns and reviews, and when pricing sharply is the honest path to momentum while reviews accrue organically.
On the ad side, Steven’s stance is blunt: over-reliance on exact match starves discovery and inflates costs. He outlines a scalable structure where sponsored products dominate budget, autos and broad do the heavy lifting, and weekly negations prune wasted spend. We dig into time-based bidding, realistic TACOS ranges by category, and how Search Query Performance reveals the keywords you should flood with coverage—including video placements—for market share jumps. We also touch on AI creative: why Amazon rewards outcomes, not production methods, and how quick iteration beats perfection.
If you want a practical roadmap to grow traffic, protect conversion, and build a brand that doesn’t crumble when copycats arrive, this conversation delivers clear steps and hard-won lessons. Subscribe, share with a fellow seller, and leave a review to tell us which tactic you’ll test first.
Website:https://myamazonguy.com
YouTube:
https://www.youtube.com/@MyAmazonGuy
Instagram:
https://www.instagram.com/myamazonguy
Facebook:https://www.facebook.com/myamazonguy
LinkedIn:https://www.linkedin.com/company/my-amazon-guy/
Ready to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon
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Amazon’s rules changed—and that’s good news if you know how to play the new game. We sat down with Neil Twak, co-founder of Voltage Holdings and Cayman Data, to unpack why algorithm shifts have compressed launch windows to roughly 30 days, how structured data now acts like a prompt into Amazon’s Cosmo engine, and why intent beats keywords for ranking and profitable growth. Neil makes a clear case for relaunching weak ASINs over reviving old reviews, and he explains how to train the algorithm with PPC while optimizing for tacos, not ACOS.
We dig into pricing strategy and brand defensibility in a world of rising fees and policy risk. The winning move is to build in tier two and tier three price bands—$50 to $500—protect at least $12 per-unit profit, target 40 percent ROI, and turn inventory four times a year. That math lets you buy customers aggressively while maintaining healthy margins. Neil also maps a practical channel sequence: capture demand first on Amazon, Walmart, and TikTok Shop, then graduate to Shopify demand creation when your numbers justify the lift. You’ll hear why TikTok’s GMV Max ads preview Amazon’s future, and how display and DSP can send qualified traffic to your DTC store without breaking terms.
Data is the moat. Neil pulls back the curtain on Cayman Data’s intelligence engine that identifies the small set of customer needs driving most of Amazon’s revenue and greenlights product plays that slot into real demand. The big mindset shift: adopt portfolio thinking, validate fast with structured data and lean bundles, then double down only on the SKUs the market proves. If you’re stuck in mid six to low seven figures, the unlock is moving from micro-ops to CEO mode—deploy capital faster, tighten cash cycles, and manage by tacos, ROI, and inventory turns.
Ready to future-proof your brand and grow profitably on Amazon in 2026? Follow the show, share this episode with a seller who needs it, and leave a quick review with your top insight. Your feedback helps us bring more sharp operators to the mic.
Ready to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon
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Want a clear way to replace your paycheck with rental income without turning your life upside down? We sit down with Axel Meierhoefer, founder of Ideal Wealth Grower, to unpack a practical, numbers-first system for building a cash-flow portfolio you can run in minutes a month. Axel shares how he went from Air Force officer to corporate executive to investor whose properties now cover his lifestyle—and the key pivot points that kept him from getting wiped out in 2008.
We get specific. Axel breaks down the 1 percent rule as a fast screen for deals, then shows how to validate taxes, insurance, maintenance, and financing so you’re confident before you buy. He defines what a true turnkey provider looks like—integrated construction or renovation, real estate sales with lender relationships, and full-service property management with clean accounting—and why building clusters of four to six properties in a single market gives you leverage and simplicity. You’ll learn why distance doesn’t matter when your team and processes are tight, and how forming an LLC helps you show up as a business owner who sets standards and holds partners accountable.
Market selection starts with purpose. If your goal is income replacement, target stable, mid-sized markets where price-to-rent ratios still cash flow; if your goal is asset growth, newer build-to-rent options with rate buy-downs might make sense even at breakeven. We dig into corridors like Dayton to Cincinnati, parts of Alabama, Georgia, and Ohio for cash flow, plus select Florida pockets where new-build pricing is temporarily depressed. Axel also tackles the timing question head-on: inflation and dollar erosion make fixed-rate debt an asset, so waiting for the “perfect” price can be more costly than buying a property that fits your plan today.
By the end, you’ll have a blueprint: define your purpose, let the numbers lead, choose the right markets, and build a professional team that makes distance irrelevant. If you’re serious about replacing your W‑2 income with durable cash flow, subscribe, share this episode with a friend who needs it, and leave a review telling us your investment goal for the next 12 months.
Website: idealweathgrower.com
Ready to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon
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The college price tag keeps climbing, but draining savings or delaying retirement doesn’t have to be your only option. We sit down with Lance Morgan, founder of College Funding Secrets, to map out a step-by-step approach for turning smart real estate moves and tax strategy into a reliable engine that pays for tuition while protecting your future. Lance pulls back the curtain on why many high earners miss out on aid, how 529 plans can quietly work against you, and where short-term rentals can create the kind of “tax scholarships” that rival the cost of a private university.
We get specific about the short-term rental advantage: active losses that can offset W‑2 income, the return of 100% bonus depreciation, and the FAFSA timing that makes junior year of high school a pivotal window. You’ll hear how to underwrite an STR with real data—occupancy, average daily rate, and seasonality—using tools like AirDNA, and why design, amenities, and ranking on page one are the difference between middling revenue and top-percentile performance. Lance shares practical operating tactics for a hands-off model with management baked into the numbers, so you’re not spending weekends washing sheets.
We also dig into asset positioning to avoid common aid mistakes. Learn which accounts count against you, why retirement vehicles often don’t, how to value property conservatively for aid forms, and when the CSS profile changes the rules for private schools. For liquidity and resilience, Lance explains using a properly structured life insurance policy as a source of low-rate loans for down payments and slow seasons, so you preserve compounding while keeping your real estate plan moving. By the end, you’ll have a clear playbook to fund college through cash-flowing assets, reduce taxes, and keep your retirement on track.
If this strategy guide helps, follow and subscribe, share it with a friend who’s staring down tuition, and leave a quick review so more families can discover smarter ways to pay for college.
How to connect with Lance?
Website: https://collegecostsecrets.com Instagram: https://www.instagram.com/collegefundingeducation/ Linkedin: https://www.linkedin.com/in/lance-morgan-college-funding-secrets/ Youtube: https://www.youtube.com/@Lance_CollegeFundingSecrets
Ready to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon
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Imagine turning a sketch into a sellable product without begging a factory for a slot or wiring cash for a risky MOQ. That’s the promise of CNC: computer-controlled cutting that gives you precision, repeatability, and creative freedom on your own schedule. We sit down with mechanical-engineer-turned-creator Winston Moy to unpack what CNC milling really is, how the workflow works, and why you don’t need an engineering degree to get real results.
We start with first principles: CAD for design, CAM for toolpaths, and hands-on setup for safe, accurate cuts. Winston explains what a capable $3k–$5k machine can do with wood, plastics, composites, and aluminum, and how clear product ideas shorten the learning curve and speed up ROI. We talk through the practical economics—paying off a machine in months, launching with ten units instead of a thousand, and using your shop as a prototype and pilot plant. When a product pops, you can outsource batches and keep your spindle focused on the next winner.
Support and community make the difference between tinkering and shipping. We highlight Carbide 3D’s training, cross-trained staff, and a “mistakes are on us” window that lowers fear and accelerates learning. Then we bridge art and engineering: choosing materials, toolpaths, and finishes that serve both function and feel. Winston also shares how storytelling turns process into marketing, from behind-the-scenes builds to niche product drops that customers can’t help but share.
We zoom out to the future of digital fabrication, where CNC lives alongside 3D printing and fast-turn services to erase friction between imagination and inventory. If you’re tired of long lead times, high MOQs, and guesswork, this conversation gives you a clear roadmap: pick one product, learn the minimal workflow, ship a small batch, gather feedback, iterate, and scale with confidence.
Enjoy the episode? Follow the show, share it with a maker friend, and leave a quick review—what would you build first with a CNC?
Ready to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon
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If Amazon ads now feel like a maze of rising CPCs, endless keywords, and dashboards that never sleep, you’re not imagining it. The platform has shifted from organic-first to pay to play—and the only sustainable response is smarter execution that blends learning systems with human strategy.
We sit down with the CEO of Ava Commerce to unpack what “AI-driven” should actually mean for Amazon and D2C brands. Instead of black-box promises, we explore a configurable approach: let AI learn from your data across campaign creation, bid optimization, dayparting, and keyword negation, but keep owners and PPC leads in control with rules at the store, product, and campaign levels. You’ll hear how to tag products into portfolios with different TACOS goals, automate keyword isolation, and sunset underperformers quickly—freeing 65% of the grunt work so humans can focus on decisions that move margin.
Context still wins. We break down when to push for top-of-search visibility over strict ACOS, how to pair ads with pricing and promotions to lift conversion, and why creative and SEO matter more than ever for CTR and CVR. We also dig into audience strategy for DSP, where human insight crafts timing and intent—like targeting competitor buyers when they are most likely to repurchase—while AI handles the execution. Beyond ads, we touch on cash discipline through FBA reimbursements and vendor funds recovery, and why unlimited strategic support helps teams turn software into outcomes.
If you’re ready to scale profit, not just spend, this conversation offers a clear playbook: align creative with conversion, reclaim lost dollars, and deploy configurable AI that learns while you lead. Subscribe, share with a fellow seller who needs a smarter PPC plan, and leave a review with the one lever you’re automating first.
Ready to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon
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What happens when you sell your company, then buy it back to take it private again? We sit down with John Roman, CEO of Battle Brands, to unpack the bold moves behind Battle Box’s rise—from a Facebook-fueled launch to an eight-figure portfolio, a high-profile acquisition, and a decisive buyback that reset the roadmap on his terms.
John walks us through the early grind, the moment he left a comfortable corporate path, and the hard choices that unlocked growth: firing a non-performing partner, recruiting a top creator in-house, and making content the engine rather than a side project. We dig into why human storytelling beats hard selling, how raw behind-the-scenes moments build trust, and why community is the most defensible moat in e-commerce. If you’re aiming to reduce churn and raise LTV, you’ll hear how reframing “subscription” as “membership” unlocks recurring revenue with real perks, belonging, and out-of-box value that customers actually feel.
Then we go deep on live shopping. After years of hype, John explains why the U.S. market is finally ready, how Whatnot differs from doomscrolling on TikTok, and what it takes to scale from a 10-hour test to 45 hours of weekly programming with multiple hosts and show runners. The playbook is fast, vertical, and emotionally driven—short attention spans, quick decisions, and high intent. We connect the dots between creator-led content, membership benefits, retention strategy, and live shopping as an always-on touchpoint that turns fans into customers and customers into advocates.
If you’re building an e-commerce brand, this conversation delivers practical ideas on content strategy, community building, membership design, retention levers, and the live commerce stack. Subscribe, share this with a founder who needs a push, and leave a review with the one tactic you’ll test next.
Ready to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon
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Cash flow should never hinge on a silent algorithm. We sit down with Lissa Fryxell from Easy Pay Direct to unpack the decision most founders make by default—aggregator versus dedicated merchant accounts—and why that single choice can determine whether your payouts keep flowing during spikes, launches, and headline shocks. Lissa shares the jaw-dropping story of a small business owner who ran one legitimate high-ticket transaction and lost access to $93,000 for more than a year, then breaks down how to prevent that scenario with smarter underwriting and proactive risk design.
We get practical about building a checkout that actually grows revenue. From one-click upsells and cross-sells to subscriptions and wallets, Lissa explains how to increase conversion and average order value without adding friction. She also weighs the tradeoffs of Buy Now, Pay Later and shows where it lifts sales versus where it can siphon off valuable upsell moments. If you run on Shopify, you’ll hear the real limits of aggregator-based payments during product launches and seasonal surges—and the alternative integrations that preserve control, support high-risk categories, and keep you as the merchant of record.
Chargebacks, holds, and mystery fees don’t have to be a cost of doing business. Learn the simple fixes that reduce disputes—clear statement descriptors, accessible support, and visible refund policies—plus how to use alerts and response windows to win more cases. We even share a quick way to calculate your true effective rate and decide when it’s time to negotiate or switch. If e-commerce growth is your aim, treat payments as a revenue system, not just a cost center.
Enjoyed the conversation? Follow the show, share this episode with a founder who needs a payments tune-up, and leave a quick review to help more builders find us.
Ready to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon
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Ready to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon
Tired of guessing your way through stockouts, overstock, and Amazon’s ever-shifting fees? We sat down with Randy Thebeau—programmer, analyst, Amazon seller, and former 3PL owner—who turned years of warehouse chaos into SKU Compass, a practical system for sellers who want clarity, not dashboards for show. Randy shares how he set a hard revenue target and deadline to quit his bank job, then learned the hard way why spreadsheets crumble under daily sales swings, multi-channel expansion, and the hidden math of bundles and kits.
We unpack the habits that protect margins: treating safety stock as non-negotiable insurance, measuring coverage in days (not just units), and setting channel-specific thresholds so FBA stays lean while sales stay steady. Randy breaks down a hybrid approach to AWD and 3PL that speeds replenishment without surrendering your P&L to auto systems, plus a simple rule to cut long-term storage by taking manual control when FBA dips below a 30-day window. We also get tactical on returns triage for higher-ticket products, supplier standards that prevent rework (barcode at the factory or walk away), and why two manufacturers per SKU can save a launch when quality slips.
If multi-channel sales have turned your inventory into a guessing game, you’ll hear how bundling can push up average order value while SKU Compass handles the tricky component math across Amazon, Walmart, Shopify, WooCommerce, and ShipStation-powered channels. The throughline is simple: right-size your stock, protect cash flow, and make fewer—but sharper—decisions that compound over time. Subscribe, share with a seller who’s stuck in spreadsheet hell, and leave a review with your biggest inventory headache—we’ll queue it up for a future deep dive.
Randy Social Media:https://www.facebook.com/randy.thebeauhttps://www.linkedin.com/in/randy-thebeau/
SKU Compass Social Media:https://www.facebook.com/profile.php?id=61566592928758https://www.youtube.com/@SKUCompasshttps://www.linkedin.com/company/sku-compass/https://skucompass.com/
Ready to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon
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Ready to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon
Tired of hearing that Amazon FBA is “over”? We unpack why the opportunity didn’t die—it evolved—and how smart operators are winning by pairing founder-led insight with ruthless execution. Our guest, veteran seller and agency founder Andy Isom, takes us from his first experiments in the Jungle Scout era to the playbooks he uses today across dozens of live accounts. The big ideas: pick products you actually understand, design for shareability so people want to post what they buy, and respect logistics as a profit lever, not a back-office chore.
We break down the product criteria that still hold up—small, lightweight, and simple for beginners—and when to flip the script with oversized or “boring” items that live in quieter niches. Andy explains how Amazon’s algorithm increasingly rewards external traffic and brand search, why “me too” listings bleed on PPC, and how to choose between rank-first or profit-first ad frameworks. If you’ve ever felt stuck at break-even ACOS, you’ll hear clear ways to test, segment, and scale without gambling the whole account.
Looking for immediate upside? Build a seasonal portfolio. Seasonal SKUs consistently convert harder, advertise cheaper, and generate fast turns when timed well. We map how to stagger products across the calendar, forecast inventory to avoid painful fees, and use ocean freight, 3PL staging, and smarter placement settings to keep logistics costs in check. Along the way, Andy shares why he launched a boutique agency, the advantages of cross-account pattern recognition, and the mindset shifts that separate resilient brand builders from the crowd.
If you’re serious about Amazon in 2025—new seller or seven-figure operator—this conversation offers practical steps to protect margin, spark demand, and scale with precision. Enjoy the episode, then subscribe, share it with a friend who needs a better game plan, and leave a quick review to help others find the show.
Website: https://andyisom.com/?utm_source=chatgpt.com
Podcast: https://podcasts.apple.com/us/podcast/built-by-business-amazon-fba-e-commerce-brand-building/id1497465347
YouTube: https://www.youtube.com/channel/UCJx5K6buMEtislBGkLl4Pcw
Facebook: https://www.facebook.com/andyisom100k/?utm_source=chatgpt.comInstagram: https://www.instagram.com/theandyisom/?hl=en
Twitter: https://x.com/amzwithandyisom?utm_source=chatgpt.com
Spotify: https://open.spotify.com/show/52L8k1GbdWb4mngZNp92b7
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Behind every successful e-commerce business lies a crucial truth that most founders miss: profit matters more than revenue. Taylor Holiday, CEO of Common Thread Collective, knows this firsthand. After transitioning from professional baseball with the New York Yankees to the world of e-commerce, he discovered that building sustainable online businesses requires a fundamentally different approach than what most marketers preach.
The harsh reality? The median eight-figure e-commerce business operates on razor-thin 6.5% profit margins. This creates a brutal catch-22: growing businesses need capital for inventory, but their margins often don't generate enough cash to fund that growth. As Taylor explains, this is why so many entrepreneurs find themselves with impressive revenue figures but empty bank accounts.
What separates thriving e-commerce brands from struggling ones? Taylor identifies three key leverage points that the most successful companies exploit: organic audience reach that reduces customer acquisition costs, exceptional lifetime customer value that justifies higher initial marketing spend, or supply chain advantages that enable nimble inventory management. Without at least one of these advantages, businesses inevitably face commoditization as competition drives margins toward zero.
Taylor's "four-quarter accounting" framework offers a practical solution for e-commerce operators. By dividing the P&L into cost of delivery, customer acquisition, operating expenses, and profit—and aiming for roughly 25% in each category—founders can quickly identify and address imbalances. Most importantly, he advocates tracking contribution margin (gross margin minus ad spend) as the north star metric for evaluating marketing performance.
Whether you're struggling with cash flow despite growing sales, wondering why your marketing efforts aren't translating to actual profit, or simply looking to build a more sustainable e-commerce operation, Taylor's insights challenge conventional wisdom and provide a roadmap for building businesses that don't just generate impressive revenue but actually put money in your pocket. Isn't that the whole point?
How to connect with Taylor?
Website: https://commonthreadco.com/?utm_source=chatgpt.com Tiktok: https://www.tiktok.com/@commonthreadco YouTube: https://www.youtube.com/channel/UCjtbFqsqVORPBJMein0zLWQ Facebook: https://www.facebook.com/commonthreadco/ Linkedin: https://www.linkedin.com/company/common-thread-collective/ Instagram: https://www.instagram.com/taylorholiday/?hl=en Twitter: https://x.com/taylorholiday?lang=en
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What if everything you know about SEO is becoming obsolete? Dale Bertrand, founder of Fire and Spark, brings a refreshingly technical yet human-centered perspective to digital growth strategy—a perspective forged through his journey from building government supercomputers to revolutionizing how businesses approach organic traffic.
"Rankings and traffic that don't convert are worthless," Dale asserts, challenging the vanity metrics that have dominated digital marketing for years. His "SEO for Revenue" methodology cuts through the clutter, focusing on customer acquisition rather than keyword rankings. This approach has yielded remarkable results, including helping GrabCAD achieve 30x growth in organic traffic that ultimately led to a successful acquisition.
As artificial intelligence reshapes search, Dale identifies three critical shifts: the tools marketers use, the algorithms powering results, and how customers seek information. This trifecta demands new strategies where content must be "semantically dense" and "snackable" for AI training. The counterintuitive outcome? Less traffic but more revenue—a concept many marketers struggle to embrace.
Perhaps most surprising is Dale's deceptively simple advice for understanding customer behavior: just ask them. "We've gotten used to hiding behind analytics," he notes, advocating instead for direct conversations that yield insights no dashboard can provide. This human connection extends to his recommendations for product selection, where he encourages entrepreneurs to find the sweet spot between passion for a customer community, viable sales channels, and healthy unit economics.
For those building online businesses in 2023 and beyond, Dale offers a roadmap for navigating the transition from traditional SEO to what he calls "Generative Engine Optimization" (GEO). Early adopters who master these dynamics stand to benefit significantly, just as early SEO practitioners did years ago.
Connect with Dale at fireandspark.com or reach him directly at dale@fireandspark.com to learn how your business can thrive in the age of AI-powered search.
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Dylan Jahraus transformed from corporate e-commerce strategist to Etsy powerhouse, landing her shop in the top 0.1% worldwide and hitting $1 million in sales in just a few years. Now coaching over 4,500 Etsy sellers across 30+ countries, Dylan returns to share her expertise on the platform that changed her life.
This conversation dives deep into what makes Etsy different from Amazon and Shopify - from customer expectations to policy control. Dylan reveals that Etsy customers aren't expecting free returns and sellers maintain complete control over their policies, creating a fundamentally different selling environment. She shares how the platform's built-in trust eliminates the friction often associated with independent Shopify stores that might initially appear less trustworthy.
Perhaps most valuable is Dylan's contrarian take on Etsy ads. While many sellers pour money into advertising, Dylan built her million-dollar business primarily through organic growth. "I'm very passionate about exhausting your organic potential first," she explains, noting that in her experience, paid ads have only proven worthwhile for less than 20 people she's worked with. Instead, she recommends free marketing channels like Pinterest, which for one student generated over 1.1 million monthly impressions without spending a dime on ads.
The episode covers practical strategies for international expansion, personalization best practices, and the free shipping debate. Dylan suggests a hybrid shipping model where you might charge a nominal amount when shipping costs are higher while building the remainder into the product price. She also shares her testing methodology to determine what works best for your specific shop.
Whether you're considering Etsy as a new sales channel or looking to optimize your existing shop, this episode provides actionable insights from someone who's mastered the platform. Book a free call with Dylan to chat about your Etsy shop and see if her coaching program might be the right fit for your business goals.
How to connect with Dylan?
Website: https://dylanjahraus.com/ Podcast: https://podcasts.apple.com/ph/podcast/etsy-seller-success-tips-for-starting-growing-and/id1647518076 YouTube: https://www.youtube.com/channel/UCeO8Gmc2B-3G2fgcFnRR4Xw Facebook: https://www.facebook.com/dylanjahrausofficialInstagram: https://www.instagram.com/dylanjahraus/
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The screen time battle just got a revolutionary upgrade. Meet Britta Buchholz, the visionary entrepreneur who's flipping the script on how kids interact with technology through her groundbreaking app, Kidoo.
After watching her young children memorize complex passcodes to access their iPads while homework sat untouched, Britta had her lightbulb moment. What if those same devices that captivated children's attention could become powerful educational tools? What if kids had to answer educational questions to unlock their entertainment apps?
Drawing from her extensive experience running the Boomerang Group, a philanthropic consulting firm serving high-profile clients like Steve Aoki and Cesar Millan, Britta took the entrepreneurial leap. Despite having no background in tech development, she followed her instincts and pursued her vision with unwavering determination.
"I didn't even tell my husband for a few months later that I had started this company with this guy, that I had never met with this whimsical idea, that I had to invent an app which I had no clue about the technology industry," Britta shares with refreshing candor. Her journey wasn't without challenges – from facing critical feedback from early testers to navigating the technical complexities of app development and finding the courage to release a minimum viable product rather than waiting for perfection.
The result? A transformative tool that parents everywhere have been waiting for. Kidoo seamlessly integrates learning into screen time by requiring children to complete educational challenges before accessing entertainment apps. Unlike traditional educational apps that require parental navigation, Kidoo makes learning the gateway to entertainment, leveraging children's natural motivation to use devices.
Whether you're a parent struggling with screen time battles, an entrepreneur considering taking the leap, or simply fascinated by innovative solutions to modern challenges, this conversation offers valuable insights into both the practical aspects of startup development and the mindset required to bring transformative ideas to life. The future of family technology might just look brighter thanks to visionaries like Britta who dare to question the status quo.
How to connect with Britta?
Website: https://keydo.io/
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The difference between struggling to get responses and filling your calendar with qualified leads often comes down to one thing: how you structure your offer. Perrin Monker, Principal at RevAscension.io, reveals the counterintuitive psychology that drives successful cold outreach campaigns.
Most entrepreneurs make a critical mistake when reaching out to prospects - they position themselves at the center of their messaging. "This is what I do and why I'm great" rarely moves the needle. What actually works is flipping the script to center everything around your prospect's desired business outcomes. As Perrin explains, "We want to be humble when we come up with go-to-market strategies...look at the competition, see what other sharks are in the water."
Beyond crafting compelling offers, this episode dives deep into the technical aspects of cold email that most marketers get wrong. We debunk common myths (like the value of tracking open rates) and reveal why sending fewer emails from more accounts dramatically improves deliverability. You'll discover why asking for a prospect's time is fundamentally flawed compared to generating interest - a resource that, unlike time, is infinite and can be created through strategic messaging.
Whether you're trying to reach e-commerce businesses, SaaS clients, or any B2B audience, Perrin shares the frameworks that have filled calendars for businesses across industries. From prospect list building techniques to the surprising truth about CTAs that actually work, this conversation will transform how you approach outreach.
Ready to stop guessing what works in cold email? Visit RevAscension.io to see how data-driven frameworks can create predictable lead generation for your business. Your next client is just one strategic message away.
How to connect with Perrin?
Website: https://revascension.io/ Linkedin: https://www.linkedin.com/in/perrinmoncur/ Threads: https://www.threads.com/@perrmoncur
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Ready to scale your Amazon business?
Click here to book a strategy call.
https://calendly.com/firingtheman/amazon
What if the path to e-commerce success was simpler than most "gurus" make it out to be? In this eye-opening conversation with Jim Cockrum—pioneer in online entrepreneurship and founder of the Proven Amazon Course—we discover why most people are looking at Amazon selling all wrong.
Forget what you've heard about market saturation. With less than 20% of all retail happening online, we're still in the pioneer stage of e-commerce. The blue ocean is expanding daily, and Jim reveals his "low-low-high" approach that's helped thousands build sustainable businesses with minimal risk and investment.
The real opportunity? Finding "underserved shelf space" in Amazon's massive warehouse network. Jim explains why focusing on everyday products that shoppers need quickly—rather than chasing the lowest price—creates a powerful advantage even for beginners. Through fascinating examples (like how one seller outperformed 200 competitors while charging the highest price), you'll understand why speed and convenience often trump price for today's consumers.
Jim dismantles common myths about Amazon selling, clarifying how the platform's increasingly consistent policies make it easier than ever to stay in good standing. He provides practical guidance on sourcing products properly, understanding the economics of profitable reselling, and avoiding the costly mistakes that trip up new sellers.
Perhaps most surprisingly, Jim shares his unconventional belief that relationships—not tactics or strategies—are the true predictor of entrepreneurial success. By the end of our conversation, you'll see why Jim's approach has stood the test of time while countless "get rich quick" schemes have faded away.
Whether you're just starting your online business journey or looking to diversify your existing e-commerce operation, this conversation offers a refreshingly straightforward path to building freedom and financial stability in the digital age.
How to connect with Jim?
Website: https://jimcockrumcoaching.com/ Podcast: https://silentjim.com/podcast-home/ Facebook: https://www.facebook.com/jimcockrum/ Facebook Group: SilentJim
Linkedin: https://www.linkedin.com/in/jimcockrum Instagram: https://www.instagram.com/jimcockrum/?hl=enSpotify: https://open.spotify.com/show/2K55JmPu9WBAqmOtIaQAkf
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Ever wondered what separates wildly successful Amazon brands from those barely breaking even? Noah Wickman, VP of Sales and Marketing at My Amazon Guy, pulls back the curtain on the strategies driving $1.2 billion in annual revenue across 400+ brands.
Noah's journey from eBay reseller to e-commerce leader offers a fascinating backdrop to his practical insights. While many sellers feel discouraged by Amazon's increasing fees and competition, Noah brings a refreshingly optimistic perspective: "There are millionaires made on Amazon every single day." The difference? A willingness to invest in testing new approaches rather than operating from fear.
The conversation dives deep into advertising strategy, revealing that My Amazon Guy allocates approximately 89% of ad spend to Sponsored Products across their client base—challenging conventional wisdom about ad distribution. Noah also shares a startling finding: about 20% of most sellers' ad budgets are completely wasted, with zero sales resulting from those expenditures. His practical advice for auditing campaigns and identifying these inefficiencies could save listeners thousands.
Perhaps most valuable is Noah's framework for sustainable growth. He outlines the four unchanging pillars of Amazon success: catalog management, design, PPC, and SEO—with the latter being the consistent needle-mover for 90% of brands. "The more keywords you have, the more search volume you get. It's essentially just widening that funnel," he explains. Even brands doing $23+ million annually continue to optimize SEO monthly.
For those struggling with profitability, Noah offers an unexpected suggestion: test price increases. "You can usually raise prices about 15-20% before your conversion really takes a hit," he notes, provided your listing already ranks well. This single insight could transform margins for many sellers.
Ready to accelerate your Amazon business with strategies from someone who's seen what works across hundreds of brands? This episode delivers actionable tactics you can implement immediately. Subscribe now and join us as we continue to unlock the secrets of e-commerce success!
How to connect with Noah:
Website: https://www.myamazonguy.comFacebook: https://www.facebook.com/myamazonguy LinkedIn: https://www.linkedin.com/company/my-amazon-guy/ Instagram: https://www.instagram.com/stevenpopemag/ Twitter: https://x.com/myamazonguy YouTube: https://www.youtube.com/myamazonguy
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Ready to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon
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Jeremy Shapiro returns to the Firing the Man podcast with game-changing insights on scaling businesses beyond the hustle phase. With decades of experience helping established entrepreneurs break through growth plateaus, Jeremy unpacks the mental shifts and practical strategies required to build sustainable growth without burnout.
We dive deep into the concept of moving from "reactive chaos" to strategic growth. Too many business owners spend their days firefighting – constantly bailing water without patching the hole in the ship. Jeremy shares a powerful framework for carving out dedicated time to work ON your business, not just IN it, and explains how this simple shift transforms business performance.
The conversation takes a fascinating turn when Jeremy reveals his process-driven approach to scaling. He challenges the common misconception that systems are ever "done" and emphasizes creating a culture where team members own and evolve processes rather than having procedures imposed from above. For listeners struggling with "SOPs that die in Google Drive," Jeremy offers practical advice for keeping systems alive and relevant.
Perhaps most valuable is Jeremy's counterintuitive approach to pricing. Through a simple mathematical example, he demonstrates how modest price increases can potentially double profits, even accounting for customer attrition. This perspective-shifting insight reveals how fear-based pricing strategies leave substantial money on the table for many entrepreneurs.
For those feeling stuck at business plateaus, Jeremy offers hope through practical strategies that have helped thousands break through ceilings. He explains how growth typically follows S-curves rather than continuous hockey sticks, and how being open to new channels, products, or strategies that weren't right for your previous growth phase can catalyze your next expansion.
Whether you're running an e-commerce business, service-based company, or any entrepreneurial venture trying to scale beyond six or seven figures, this conversation delivers immediately applicable wisdom. Grab Jeremy's new book "Your Business Growth Playbook" and start implementing these proven strategies to escape reactive chaos and build a business that grows on your terms.
How to connect with Jeremy?
Website: https://YourBusinessGrowthPlaybook.com
Instagram: https://www.instagram.com/bayareamastermind/
LinkedIn: https://www.linkedin.com/in/jeremyshapiro/
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Transitioning from employee to entrepreneur is challenging for anyone, but military veterans face unique hurdles despite possessing extraordinary skills for business ownership. In this eye-opening conversation, Zach Miller reveals how his company is changing the game for veterans seeking financial independence.
Growing up as the child of two Marines shaped Zach's disciplined approach to life, carrying him through careers in sports, music, advertising, and eventually high-powered digital sales roles where he helped orchestrate multiple company exits worth hundreds of millions. When COVID hit, his innovative digital platform saved $105 million in collegiate sports sponsorships, cementing his reputation as someone who thrives under pressure and creates solutions where others see only problems.
What's truly fascinating is how Zach connects his personal journey to his mission at Patriot Growth Capital. Rather than leaving veterans to start businesses from scratch, PGC acquires established, profitable companies and creates a structured pathway for veterans to learn, operate, and ultimately own these businesses. Their "Practical MBA" approach pays veterans a six-figure salary while teaching them every aspect of running a successful operation over a five-year period.
The statistics Zach shares are striking: only 5% of America's 6.2 million small businesses are veteran-owned, yet these companies employ over 7 million Americans. By increasing veteran business ownership, PGC isn't just changing individual lives—they're potentially creating an economic engine that benefits communities nationwide.
Whether you're a business owner considering your exit strategy, an investor looking for purpose alongside profits, or someone fascinated by innovative business models that create multiple winners, this conversation offers valuable insights into how entrepreneurship can be structured to maximize success while serving those who've served our country. Ready to learn how business acquisition might be the smarter path to entrepreneurial success?
How to connect with Zack?
Website: https://patriotgrowthcapital.com/
Facebook: https://www.facebook.com/patriotgrowth/
Linkedin: https://www.linkedin.com/in/zacksmiller/
Instagram: https://www.instagram.com/patriotgrowth/
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What if the secret to entrepreneurial success isn't working harder, but aligning your life differently? In this eye-opening conversation with Rebecca Elizabeth Whitman – award-winning coach, bestselling author, and host of the Balanced, Beautiful and Abundant podcast – we explore how high-achieving entrepreneurs can escape burnout without sacrificing their ambition.
Rebecca shares her remarkable journey from Princeton graduate to direct sales professional, actress, and multi-faceted entrepreneur. Her philosophy of maintaining 3-5 income streams proved invaluable during the pandemic, allowing her to thrive when her primary revenue source disappeared overnight. This practical approach to financial resilience resonates with anyone seeking greater stability in uncertain times.
The heart of our discussion centers on Rebecca's transformative "Seven Pillars of Abundance" framework. Rather than positioning financial success as the primary goal, she reveals how spirituality, physical health, emotional wellbeing, romantic relationships, and social connections create the foundation from which financial abundance naturally flows. This counterintuitive approach challenges conventional entrepreneurial wisdom that often prioritizes hustle above all else.
For those caught in negative thought patterns, Rebecca offers her powerful "Four A's of Transformation": awareness, acceptance, action, and affirmation. This methodology provides a practical roadmap for shifting from victim mode to victor mindset – illustrated through her own recent experience with a challenging real estate deal. Her refreshing take on time management likens productive work to HIIT training, with intense focus periods followed by intentional recovery.
Perhaps most compelling is Rebecca's client transformation story, where an executive assistant set boundaries with her billionaire boss and unexpectedly catapulted her career to new heights. This narrative powerfully demonstrates how creating balance actually enhances performance rather than diminishing it.
Ready to transform your relationship with success? Discover Rebecca's free Abundance Journal and 777 Challenge that have helped countless entrepreneurs create alignment in their lives and businesses. Connect with her on Instagram @RebeccaEWhitman to continue your journey toward balanced, beautiful abundance.
How to connect with Rebecca?
Website: https://www.rebeccaelizabethwhitman.com/?fbclid=IwY2xjawKOWVJleHRuA2FlbQIxMABicmlkETE5Und0VTNpYm5UNDJkZ2dpAR6dRLIszxhmxVbt2Y1QPD9sn1pL63zu4CdKW8_EuBYeoAYbWINKfrkj2_6EAw_aem_xAvrlHvVknkywdBjOHodNg
YouTube: https://www.youtube.com/channel/UC3PaOeXvkhIHue2hreB22Vw
Instagram: https://www.instagram.com/rebeccaewhitman/
Facebook: https://www.facebook.com/rebecca.whitman
Pillar.io - https://pillar.io/rebeccaewhitman?fbclid=PAZXh0bgNhZW0CMTEAAafi24x20CQBee3-u37W-ZbtLucwNXo2SzpKwMirmNDzi_wlNcwLg8XQFfHIsw_aem_tQQRuU4_OljDpxJmePfPGw
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What differentiates successful entrepreneurs from those who struggle or fail? According to Daryl Urbanski, it comes down to eight critical success factors he's identified after interviewing more than 600 high-performing business owners.
Daryl's own path reads like a masterclass in entrepreneurial evolution. From humble beginnings shoveling Canadian driveways, he transformed into a business growth specialist who helped NeuroGym generate $1.6 million in just six months (which expanded to $7.5 million within three years). His approach has always been evidence-based - investing over $50,000 in research to identify the patterns that consistently produce results.
The conversation takes a fascinating turn when Daryl breaks down the difference between simply "doing the work" and actually "running a business." Many entrepreneurs fail to recognize that delivering a service is only one component of running a successful operation. As he explains: "When you go to McDonald's, they never say the drive-thru's closed because Sally's got a cold." This illuminates why some technically skilled professionals struggle to scale beyond their own capacity.
Perhaps most valuable is Daryl's strategic blueprint for building a six-figure business in just 90 days. Rather than focusing on low-ticket, high-volume offerings, he advocates identifying high-value solutions you can genuinely deliver, proving the concept through pre-sales, and maximizing face-to-face interactions with potential clients. "It's easier to make income selling $10,000 items than $10 items," he notes, reminding us that the effort to make a sale often remains similar regardless of price point.
The episode culminates with profound insight into what truly sets successful entrepreneurs apart - their relationship with time. Daryl maintains strict discipline around time management, scheduling his day in 30-minute blocks and eliminating distractions that most people consider normal. His recitation of Arnold Bennett's poem on the finite nature of our daily 24 hours serves as both inspiration and warning: "We shall never have any more time. We have, and we have always had, all the time there is."
Ready to transform your business through automation and strategic growth? Connect with Daryl at bestbusinesscoach.ca or search for "The Best Business Podcast" wherever you listen.
How to connect with Daryl?
Website: https://members.bestbusinesscoach.ca/podcasts-homepage/?utm_source=chatgpt.com
Podcast: https://podcasts.apple.com/us/podcast/the-best-business-podcast-with-daryl-urbanski/id953821164 YouTube: https://www.youtube.com/c/DarylUrbanski Linkedin: https://ca.linkedin.com/in/darylurbanskiInstagram: https://www.instagram.com/skillsforsuccess/?hl=en Twitter: https://twitter.com/DarylUrbanski
Facebook: https://www.facebook.com/TheRealDarylUrbanski/
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What if the very success you've worked so hard to achieve is now preventing your business from reaching the next level? This fascinating conversation with Scott Ritzheimer, founder of Scale Architects, reveals the hidden barriers that stop entrepreneurs from scaling successfully.
Scott unpacks a revolutionary framework of seven distinct growth stages that every business passes through. What makes these transitions so challenging is their invisibility—no one warns you when you've moved from one stage to the next, leaving many founders implementing yesterday's solutions for today's problems. As Scott explains, "Whatever's creating success or not creating success right now is dependent on the stage you're in right now."
The conversation dives deep into leadership dynamics, with Scott challenging conventional wisdom about what makes someone an effective leader. Rather than focusing solely on visionaries with big ideas, Scott introduces three other essential leadership styles: operators who execute relentlessly, processors who create systems, and synergists who harmonize the team. Knowing which type of leader your business needs at each growth stage can mean the difference between breakthrough and burnout.
Perhaps most valuable is Scott's candid sharing of his own entrepreneurial journey, including the painful "whitewater stage" where his company's success began creating more problems than profits. By restructuring his leadership team, reimagining the organization chart, and implementing the right operating systems, Scott's company tripled their bottom line in just 13 months.
Whether you're struggling with scaling challenges now or preparing for future growth, this episode offers a clear roadmap for breaking through each ceiling you'll encounter. Listen now to discover how to stop being the bottleneck in your own business and scale with confidence.
How connect with Scott?
https://www.scalearchitects.com/founders - Free book and assessment.
Website: https://www.scalearchitects.com/secrets/
Podcast: https://podcasts.apple.com/us/podcast/secrets-of-the-high-demand-coach/id1637723680
YouTube: https://www.youtube.com/channel/UChLj9yjac5P7UMFxoWuG8Zw
Facebook: https://www.facebook.com/scott.ritzheimer.official/
Linkedin: https://www.linkedin.com/in/scottritzheimer/Instagram: https://www.instagram.com/scottritzheimer/
Twitter: https://x.com/scottritzheimer
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What if the biggest obstacles to your success aren't external challenges but the stories you tell yourself? In this revealing conversation with attorney, success architect, and podcast host Amber Fuhriman, we unpack the limiting beliefs that keep entrepreneurs trapped in cycles of frustration and self-doubt.
Amber shatters the common myth that successful entrepreneurs have some secret knowledge or inherent advantage. "Nobody knows what they're doing," she explains. "We act with uncertainty, evaluate our decisions, figure out what worked, and figure out what didn't." This refreshing honesty cuts through the carefully curated social media personas of success, particularly what Amber calls the "Lambo, plane, and Rolex watch" images that trigger more skepticism than inspiration among seasoned entrepreneurs.
The conversation takes a surprising turn when discussing high-stress environments. Rather than pushing harder, Amber advocates for intentionally slowing down—scheduling "breathe time" throughout the day and working in focused 45-60 minute blocks. This counterintuitive approach has transformed her productivity and mental clarity, especially after discovering the power of breathwork when traditional meditation failed her.
We explore the fascinating connection between childhood experiences and entrepreneurial drive, with Amber explaining how our earliest programming shapes our definition of success. "Money equaled success, success equaled happiness," she shares about her own journey, "and that meant all the pain I felt in my life was going to disappear." The revelation came when success didn't deliver the promised emotional fulfillment, leading to anxiety attacks and a profound reexamination of her goals.
Perhaps most valuable is Amber's advice for entrepreneurs feeling stuck: "The antidote to feeling stuck is taking a step, whether you think it's in the correct direction or not." She challenges listeners to examine whether they have data supporting their perceived plateau or if they're simply justifying inaction, noting that "the distance between deciding and action will decide who makes the most money."
Whether you're just starting your entrepreneurial journey or looking to break through to your next level of success, this conversation provides the mindset tools to recognize and overcome the internal barriers holding you back. Connect with Amber at successdevelopmentsolutions.com or amber@amberfurman.com to continue your journey toward authentic success.
How to connect with Amber?
Email: Amber@amberfuhriman.com
Website: https://fuhrimanlaw.com/
Podcast: https://podcasts.apple.com/us/podcast/break-your-bullsh-t-box/id1475272089
YouTube: https://www.youtube.com/@amberfuhriman668
Facebook: https://www.facebook.com/groups/2320358498239185
Linkedin: https://www.linkedin.com/in/amberraefuhriman/Instagram: https://www.instagram.com/fuhrimanlaw/
Twitter: https://x.com/FuhrimanLaw
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Ever feel like you're pouring endless effort into your e-commerce store with minimal results? You might be focusing on the wrong things entirely.
Scott Austin, owner of Jade Puma and host of the Shopify Solutions podcast, delivers a wake-up call for entrepreneurs stuck in the trap of website obsession. With decades of experience working with businesses from startups to industry giants, Scott cuts through the noise with a refreshingly honest take: "Your website is not your business. Your business is your customer acquisition strategy."
The hard truth is that entrepreneurship isn't for everyone. While countless YouTube videos promise "start your Shopify store in 3 minutes," Scott reveals why success actually takes years of consistent effort and strategic pivoting. He shares why immigrant entrepreneurs often succeed, how the "four-hour work week" concept has been rendered obsolete, and why understanding your customers' decision-making process is the secret to conversion rate optimization.
Scott explains why Shopify has widened its lead as the undisputed platform for brands under $10 million, offering practical advice for leveraging its capabilities. He outlines a three-pronged approach to customer acquisition that works for new stores: start with SEO from day one, implement Google Shopping ads, and develop a remarketing strategy to stay top-of-mind.
Most importantly, Scott challenges store owners to stop treating their websites as product catalogs and instead transform them into decision-making engines that guide customers to the perfect purchase. This shift in mindset—from simply displaying products to solving customer problems—separates thriving e-commerce businesses from those that struggle to gain traction.
Whether you're just starting your e-commerce journey or feeling stuck after years in business, Scott's practical insights will help you focus on what truly matters: doing the right work, not just working hard. Ready to transform your approach to e-commerce? This episode is your roadmap to sustainable growth.
How to connect with Scott?
Website: https://jadepuma.comYouTube: https://www.youtube.com/@jadepumaFacebook: https://www.facebook.com/JadePumaAgencyInstagram: https://www.instagram.com/jadepumaagency/Twitter: https://x.com/jade_puma
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Ever wonder why your business shows profits on paper but your bank account tells a different story? Rocky Lalvani, the Profit Answer Man, joins us to shatter conventional accounting wisdom with a simple yet revolutionary approach: take your profit first.
Most entrepreneurs follow the traditional formula of sales minus expenses equals profit, making your financial reward an afterthought—whatever happens to be left over. Rocky flips this equation, teaching that successful businesses approach it as sales minus profit equals expenses. This fundamental shift ensures you get paid first, forcing your business to operate within its means.
Through riveting breakdowns of real-world scenarios, Rocky illuminates why even businesses with strong sales often struggle financially. From e-commerce sellers battling slim margins after marketplace fees to service businesses failing to account for their own time, the root problem usually traces back to incomplete math from the beginning. "If you didn't do the math on your business when you started," Rocky explains, "how did you know it would be profitable?"
The conversation takes a fascinating turn examining the cash conversion cycle—how long it takes for a dollar invested to return with profit. For many e-commerce businesses, this cycle stretches beyond 160 days as products move from manufacturing to customer delivery to payment processing. This extended timeline creates a dangerous trap where growth actually threatens survival, as each new sale demands more cash before previous investments return.
Rocky's airplane analogy perfectly encapsulates the entrepreneur's journey: "Running a business is like flying an airplane—you need to know your destination, have enough fuel to get there, and constantly course-correct along the way." Many businesses crash because they build an aircraft designed to carry more than it can handle, without enough runway to take off or fuel to reach their destination.
Whether you're just starting your entrepreneurial journey or working to scale an existing business, this episode provides the financial clarity needed to build a company that serves your life rather than consuming it. Visit ProfitComesFirst.com to access free resources that will help you implement these principles right away.
How to connect with Rocky?
Website: https://profitcomesfirst.com/
Podcast: https://podcasts.apple.com/us/podcast/profit-answer-man-implementing-the-profit-first-system/id1508245322
YouTube: https://www.youtube.com/@profitanswerman
Facebook: https://www.facebook.com/ProfitComesFirst
Linkedin: https://www.linkedin.com/in/rocky-lalvani/
Instagram: https://www.instagram.com/profit_answer_man/
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What will you leave behind when your entrepreneurial journey ends? It's a question few business owners ask themselves early enough—but one that can transform how you build, grow, and eventually transition your company.
In this profound conversation with legacy planner Angelina Carleton, we explore the crucial distinction between simply building wealth and creating a meaningful, enduring legacy. Angelina shares how her observations of successful real estate entrepreneurs who lacked long-term planning led her to pioneer a specialized coaching practice helping leaders craft legacies that reflect their values and vision.
The discussion delves into practical strategies entrepreneurs can implement today, regardless of where they are in their business journey. From adopting a "100-year plan" to identifying core values that guide decision-making, Angelina offers a roadmap for thinking beyond quarterly profits. She explains how legacy planning influences everything from business structure to succession planning, highlighting how legal instruments like trusts can protect what you've built while supporting your broader impact goals.
Perhaps most valuable are the mindset shifts Angelina describes—moving from success to significance, from control to stewardship, and from outcome-focused to principle-driven leadership. Through examples of successful multi-generational family businesses worldwide, she demonstrates that lasting impact isn't reserved for the ultra-wealthy but is accessible to entrepreneurs at any level who approach their work with intention.
Ready to start thinking about your legacy? Angelina concludes with three actionable steps anyone can take today: define your legacy vision (perhaps by writing your own obituary), document and live your values, and invest in your personal development. These foundational practices can transform not just your business's future but your understanding of entrepreneurial success itself.
How to connect with Angela?
Website: https://www.angelinacarleton.com/?fbclid=IwY2xjawJZrjhleHRuA2FlbQIxMAABHb98js1oWtTnsDlMOWRSV0SlcJby_yAN3TYy2M9jYJPv0pv5DbJmhMW3dw_aem_cOxHCnNzPOBO6yM8Ep4tFQ
Podcast: https://podcasts.apple.com/us/podcast/design-your-legacy/id1562218846
YouTube: https://www.youtube.com/@Your-Legacy
Facebook: facebook.com/DesignUrLegacy
Linkedin: linkedin.com/in/angelinacarleton
Twitter: twitter.com/DesignUrLegacy
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What does true entrepreneurial freedom look like? Roy Coughlan embodies this answer through his remarkable journey from washing cars at age 9 to building an empire spanning 20 companies across five countries.
Roy's entrepreneurial instinct emerged early. While other kids played, he delivered newspapers, washed cars, and by 14, had purchased his own lawnmower to start a neighborhood grass-cutting service. Despite formal education in construction management, Roy found corporate employment frustrating—watching dedicated colleagues mistreated and experiencing firsthand how companies reduced incentives for top performers.
The pivotal moment came when Roy spotted property investment opportunities in Poland. Gradually transitioning from his corporate role, he eventually made the complete leap to entrepreneurship—a status he's maintained for 18 years. This freedom allowed him to spend a month by his grandmother's bedside during her cancer battle and arrange his schedule around co-parenting his son—opportunities impossible within corporate constraints.
Through building his business empire, Roy learned crucial lessons about hands-on financial and legal management. "Don't outsource your legal side or accounting," he advises. "It's your business. You're the one that's going to suffer." This philosophy guided him through over 100 court cases and countless business negotiations.
Roy's journey eventually led him to podcasting, where he's established six successful shows, four reaching the global top 0.5%. His innovative approach uses podcasting as both a business itself and as a marketing tool—interviewing potential clients rather than making cold calls. His company VA World grew from his own need for reliable virtual assistant services, now helping entrepreneurs maximize productivity while maintaining proper oversight.
For anyone dreaming of entrepreneurial freedom, Roy's story offers inspiration and practical wisdom: develop a resilient mindset, never tolerate failure, and remember that entrepreneurship isn't just about financial success—it's about controlling your time, energy, and ultimately, your life.
How to connect with Roy?
Website: https://roycoughlan.com/
Podcast: https://podcasts.apple.com/us/podcast/speaking-podcast/id1443652346
YouTube: https://www.youtube.com/channel/UCk5CEEWZ2KgUTYJOTXNL8lQ
Facebook: https://www.facebook.com/roycoughlan
Linkedin: https://www.linkedin.com/in/roycoughlan/
Twitter: https://x.com/poleireSpotify: https://open.spotify.com/show/5zg8fJBSvBCY0oWdoF7mkP#login
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What happens when the safety of a corporate job no longer aligns with your deepest aspirations? Steven Pemberton faced this crossroads in 2020 when anxiety attacks signaled he needed a dramatic change. Despite being on track for a six-figure salary as one of the youngest managers at a Fortune 100 company, Steven took the leap into full-time entrepreneurship—only to have Amazon shut down his account shortly after, leaving him $100,000 in debt with a warehouse full of unsellable inventory.
Rather than retreating to corporate security, Steven and his wife pivoted to Shopify with Facebook Marketplace as their acquisition channel. The results speak volumes: from $5,000 in their first month to over a million dollars annually within 18 months. Along the way, they've built Elevatum, an e-commerce growth consultancy helping brands scale holistically, while creating a giving program that provided Christmas for 137 underprivileged children.
Steven offers refreshingly practical advice on entrepreneurial resilience: "You can have emotions—they're like warning lights on your dashboard indicating problems—but you're still holding the steering wheel." He emphasizes the power of systems over individual effort, sharing how they automated their seven-figure business through strategic delegation and spreadsheets before incorporating AI tools that now supercharge their decision-making and client analysis.
For those considering a business partnership with their spouse, Steven reveals how complementary roles became their secret weapon—he handles vision and marketing as CEO while his wife excels at systems and operations as COO. The mindset revelation that transformed their approach? Understanding that building a business for impact beyond personal financial needs eliminates the dangerous plateau many entrepreneurs hit when bills are covered but growth stagnates. As Steven puts it, "The amount of good you can do with a million-dollar business is just a small fraction of what you could do with a $10 million business."
Ready to break free from limited thinking and build a business that scales beyond your personal capacity? Discover the mindset shifts, strategic pivots, and practical tools that can transform your entrepreneurial journey today.
How to connect with Steven?
Website: https://elevatum.digital/
YouTube: https://www.youtube.com/@stevenkpemberton
Instagram: https://www.instagram.com/stevenkpemberton/
Facebook: https://www.facebook.com/skpemberton/
Linkedin: https://www.linkedin.com/in/stevenkpemberton/?fbclid=IwY2xjawJ2zbhleHRuA2FlbQIxMABicmlkETFWcVN6QUJjeWZUOTBneHhsAR5JI6uD1rIJHhJ9nAhMLYCrIg0z9iG1LuSQJCTJDMlFIQxM0UHGVlyNAHpGZg_aem_2m8L-7RZCI5KJkJ9y5DIIw
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What happens when you quit your bartending job, book the largest event space in Las Vegas, and only sell two tickets? For most, that would signal the end of an entrepreneurial journey—but for Steve Werner, it was just the beginning of a remarkable transformation from failure to seven-figure success.
Steve pulls back the curtain on his journey from working seven days a week in a Vail ski town to building a thriving business helping entrepreneurs craft signature talks, high-converting offers, and emotionally resonant content. The turning point? A Tony Robbins event that forced him to confront the uncomfortable truth about where his life was heading if he continued on the same path.
What sets Steve's story apart is his refreshing approach to failure. Rather than retreating after his disastrous first event, he developed a powerful methodology: "Take action, learn without emotion. Did this work? Did this not work? What can I learn from it?" By removing emotional attachment from his analysis, he could iterate rapidly, holding progressively more successful events and crossing the million-dollar mark within just three years.
For e-commerce entrepreneurs struggling to create emotional connections with "ordinary" products, Steve offers two practical pathways: either align your brand with a meaningful cause (like TOMS Shoes) or incorporate authentic personal storytelling into your marketing. He emphasizes that everyone has a story worth telling—it's about finding the right angle that resonates with your audience.
The conversation takes a fascinating turn when Steve reveals the dramatic shifts in the post-COVID event landscape. Virtual events have surged in popularity but suffer from abysmal attendance rates, while traditional conferences are struggling as consumers increasingly demand solutions to specific pain points rather than generalized content. This explains why even established events like Traffic and Conversion Summit are canceling shows that would have been considered successful by previous standards.
Ready to transform your message into a movement? Steve's insights will help you build deeper connections with your audience while avoiding the pitfalls that derail most entrepreneurs. The question isn't whether you'll face obstacles—it's whether you'll have the mindset to turn those obstacles into opportunities.
How to connect with Steve:
Website: https://stevenphillipwerner.com/
Steve.coffee.com
Book a call with Steve: https://bookacall.reachingmillions.co/
Linkedin: https://www.linkedin.com/in/steven-phillip-werner/
Podcast: Grow Your Impact, Income & Influence Podcast - [https://podcasts.apple.com/us/podcast/grow-your-impact-income-influence/id1532299107]Instagram: https://www.instagram.com/stevenphillipwerner/
Youtube: https://www.youtube.com/c/SteveWernerStories
Facebook: https://www.facebook.com/StevenPhillipWerner
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What happens when getting fired becomes the best career move you'll ever make? Steve Preda, founder of SummitOS and host of the Management Blueprint podcast, shares the remarkable story of walking across the street from the bank that just terminated him, opening his own office, and systematically winning back every client his former employer had.
Steve's journey from his "golden cage" of prestigious corporate roles to entrepreneurial freedom offers powerful lessons for anyone feeling trapped in traditional employment. Despite coming from a family of professionals and earning impressive credentials including the rigorous CFA designation, Steve discovered his true calling lay in building businesses and helping others do the same.
The conversation explores the critical distinction between entrepreneurial functions (marketing and innovation) and execution functions (operations) that allow businesses to become truly self-managing. Rather than chasing the myth of passive income, Steve advocates for entrepreneurs to focus their energy on value creation while building systems that handle day-to-day operations. His SummitOS framework, which he describes as "EOS on steroids," provides a customizable, scalable approach that helps business owners harvest low-hanging fruit quickly while building for long-term success.
We dive deep into practical strategies for attracting and retaining top talent, including Steve's three-tiered approach to compensation that evolves as employees demonstrate their value. His insights on defining culture through behaviors rather than abstract ideals and measuring outcomes through function-specific KPIs offer actionable frameworks for listeners at any stage of business growth.
The interview concludes with Steve's powerful formula for entrepreneurial success: desire provides the motivation to overcome challenges, resilience enables bouncing back from inevitable setbacks, and curiosity drives continuous learning and improvement. With these qualities and the right systems in place, entrepreneurs can achieve what Steve calls the ultimate gift: owning your time.
Ready to transform your business into a fast-growing, high-profit, self-managing organization? Discover Steve's frameworks, books, and coaching at summitosco.com or connect with him on LinkedIn.
How to connect with Steve?
Website: https://SummitOS.co
Apple Podcast: https://bit.ly/MBPpodcast
YouTube channel: https://bit.ly/MBPodcastPlaylistYT
LinkedIn Personal: https://www.linkedin.com/in/stevepreda/
LinkedIn Summit OS: https://www.linkedin.com/company/77938145/admin/feed/posts/ Facebook: https://www.facebook.com/steveipreda/
Instagram: https://www.instagram.com/stevepreda/
TikTok: www.tiktok.com/@summitos_creator
Twitter: https://twitter.com/StevePredaCom
Amazon: amazon.com/author/stevepreda
Email: steve@stevepreda.com
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Meet Brandon Davis, the college senior who's turning the collections industry on its head with his AI startup, Interval. While most of his classmates are polishing resumes and stressing over job applications, Brandon is running a growing tech company with multiple employees—all before graduation day.
Brandon's entrepreneurial journey began early, watching Shark Tank with his father and seeing ordinary people building extraordinary businesses. From selling fidget spinners to classmates to running a landscaping service as a teenager, his path to founding Interval was paved with the hustle that defines true entrepreneurs. After cycling through nearly 20 different startup ideas during a university incubator program, Brandon and his co-founder landed on a solution that businesses were actually willing to pay for: automated collections.
What makes Interval AI fascinating isn't just the technology—it's the problem it solves. Every business struggles with accounts receivable at some point, whether it's from expired credit cards, forgetful customers, or those deliberately avoiding payment. Traditional collection methods are expensive, inefficient, and frankly, nobody wants to make those awkward calls. Interval's AI automation tackles this universal pain point, delivering results at a fraction of the cost of human collection efforts.
Perhaps the most thought-provoking aspect of Brandon's story is his perspective on risk. While conventional wisdom paints entrepreneurship as the risky path and traditional employment as secure, Brandon argues the opposite. In an economy where recent graduates might submit hundreds of job applications before landing a position, building your own business offers a different kind of security—one where you control your destiny rather than hoping to survive the next round of corporate layoffs.
Whether you're a seasoned business owner looking to improve cash flow or an aspiring entrepreneur searching for inspiration, Brandon's journey demonstrates that success comes to those willing to persist through failures and pivot until they find what works. Check out interval-ai.com to learn how AI might transform your collections process, or connect with Brandon through his podcast "Get Over Yourself" to follow his entrepreneurial journey.
How to connect with Brandon?
Website: https://getoveryourselfpodcast.com/ Podcast: https://podcasts.apple.com/us/podcast/get-over-yourself/id1586568369 YouTube: https://www.youtube.com/channel/UC03QFF2URssz6Q1awVk1FhQ Facebook: https://www.facebook.com/dodgerdavis16/ Linkedin: https://www.linkedin.com/in/brandon-davis-bba062223/Instagram: https://www.instagram.com/getoveryourself_podcast/
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Trust is the currency of online success, and DJ Sprague has mastered the art of building it systematically through strategic reputation management. As the Chief Marketing Officer of Shopper Approved and a veteran with 25+ years in digital marketing, DJ reveals the hidden psychological triggers that turn browsers into buyers.
The conversation opens with a fascinating exploration of what DJ calls "brand schizophrenia" – when your communication touchpoints contradict each other, confusing potential customers and eroding trust. He explains why reviews must extend beyond your website to create a consistent presence across Google Ads, Google Shopping, organic search results, and third-party review platforms. This distribution strategy doesn't just build credibility; it drives significant traffic increases, with one client experiencing an astonishing 8,000% traffic growth.
Perhaps most surprising is DJ's revelation about the perfect star rating – and it's not 5.0. The sweet spot falls between 4.2 and 4.7 stars, with perfect scores actually triggering consumer skepticism. Even more counterintuitive: negative reviews can dramatically boost conversions when handled properly. Studies show conversion rates increase by up to 118% when shoppers thoroughly read negative reviews, as they demonstrate transparency and authenticity.
The episode covers tactical approaches for both established businesses and newcomers with limited reviews. Beyond review collection, DJ shares complementary trust signals like prominently displayed contact information, industry affiliations, and optimized Q&A content that captures featured snippets in search results. His response strategy for reviews provides a dual benefit – demonstrating customer care while strategically incorporating keywords for SEO advantage.
For e-commerce entrepreneurs looking to differentiate in increasingly competitive markets, this masterclass in reputation management offers immediately applicable strategies to build trust, increase traffic, and dramatically improve conversion rates. Whether you're just starting out or scaling an established operation, DJ's insights prove that how others perceive and talk about your business might be your most valuable marketing asset.
How to connect with DJ?
Offer: free digital and audio copy of our book "Reputation King" to your listeners as well: https://www.reputationking.com/download/
Website: https://www.shopperapproved.com/
Podcast: https://trafficandconversionpodcast.com/
LinkedIN: https://www.linkedin.com/in/duanesprague/
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Ever wonder what happens when a potential client Googles your name after a meeting? The truth might shock you. In this eye-opening conversation with Jason Barnard, CEO of KaliCube and digital brand intelligence expert, we discover why your digital footprint matters more than ever in the age of AI.
Jason reveals his unconventional path from street musician to cartoon creator to digital marketing authority, showing how he's consistently seized and created opportunities throughout his career. But the most valuable insights come when he explains the fundamental shift happening in how people research businesses and individuals online. As Jason puts it, "Your brand is not what people say about you when you're not in the room—it's what Google and ChatGPT say about you when you're not in the room."
Through practical examples and memorable analogies, we learn how to build what Jason calls an "entity home"—a central hub for your digital brand that helps machines understand exactly who you are and why you matter. This hub-and-spoke model creates a cohesive digital ecosystem that works across all AI platforms, allowing you to control your brand narrative regardless of which technology dominates the landscape.
The stakes couldn't be higher. With conversion rates from AI recommendations potentially 100 times higher than traditional search results, mastering your digital brand isn't just about reputation—it's about business survival. Jason demonstrates how even small businesses can compete with industry giants by optimizing for the right audience and leveraging AI's increasing influence on buying decisions.
Ready to take control of your digital brand? Listen now to discover practical steps for managing how search engines and AI platforms represent you when you're not in the room. Your future opportunities may depend on it.
How to connect with Jason?
Website: https://kalicube.com/Podcast: https://fastlanefounders.com/
YouTube: https://www.youtube.com/@Kalicube
Facebook: https://www.facebook.com/kalicube
Linkedin: https://www.linkedin.com/in/jasonmbarnard/
Twitter: https://x.com/TeamKalicube
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In this episode of Firing the Man, we sit down with Kurt Elster, founder of EtherCycle and host of The Unofficial Shopify Podcast. Kurt shares his journey from flipping Beanie Babies and Furbies on eBay to becoming one of the most trusted Shopify experts. He discusses key strategies for building and scaling a successful Shopify store, including the importance of branding, storytelling, and optimizing your website for conversions. Kurt also highlights the biggest mistakes store owners make—like neglecting their checkout page and cluttering their navigation menu—and offers practical solutions to fix them. Whether you're just starting out or looking to scale, this episode is packed with actionable insights to help you grow your e-commerce business.
We also dive into customer acquisition strategies, including the role of Amazon vs. direct-to-consumer sales, how to drive traffic beyond Facebook and Google ads, and why content marketing is a game-changer. Kurt shares his take on the value of trying things yourself before hiring experts, the importance of understanding your unit economics, and how to build trust with potential customers. Plus, in our signature Fire Round, Kurt talks about his favorite book, his passion for e-biking and restoring vintage cars, and what sets successful entrepreneurs apart from those who struggle. Don't miss this conversation filled with expert advice and behind-the-scenes insights from one of Shopify's top consultants!
How to connect with Kurt?
Website: https://kurtelster.com/https://ethercycle.com/Podcast: https://unofficialshopifypodcast.com/Twitter: https://twitter.com/kurtincLinkedin: https://www.linkedin.com/in/kurtelster
YouTube: https://www.youtube.com/user/ethercycle
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Bill Carlin takes us on a fascinating journey from his early days as an eBay seller to becoming a fulfillment logistics innovator and podcast host. What began as a part-time wholesale business in college evolved into a $10 million Amazon enterprise, eventually leading him to found Shipmate Fulfillment when he spotted critical gaps in the 3PL industry.
Through his experiences interviewing disruptive entrepreneurs, Carlin has identified two distinct paths to e-commerce success: the magnetic marketers who captivate customers with compelling messaging, and the innovative product developers who create truly original solutions. Both paths, he notes, share one crucial element – grit in the face of inevitable challenges.
Carlin's "digital real estate" concept provides a powerful framework for e-commerce diversification. Just as physical retailers aim to get their products into multiple stores, online entrepreneurs should establish their presence across various platforms rather than relying solely on Amazon. This multi-channel approach creates resilience against platform-specific disruptions while expanding customer reach through marketplaces like Walmart, eBay, TikTok Shop, and Wayfair.
For those struggling with analysis paralysis, Carlin offers his "B+ principle" – launch when something is good enough rather than pursuing perfection. This mindset prevents the inertia that kills so many entrepreneurial dreams before they begin. "When you aim for the B+, you can celebrate the A's," he explains, highlighting how lowering the bar for "ready" allows entrepreneurs to start generating real-world feedback.
Ready to optimize your fulfillment strategy or explore 3PL options? Check out Racklify, Carlin's free platform dubbed "Zillow for warehouses," where you can explore logistics providers without the commission-based matchmaking that typically drives up costs for sellers.
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What turns a teenage construction worker into a successful architectural entrepreneur? For Lance Cayco, co-founder of F9 Productions, the journey began at age 13 when his first boss taught him the economics of service businesses while roofing houses in North Dakota. That early lesson planted the seeds for a career spanning architecture, construction, business ownership, and community leadership.
Lance's path wasn't without significant challenges. After graduating at the top of his architecture class, the Great Recession delivered a devastating blow—layoffs just nine months into his professional career. This setback became the catalyst for founding F9 Productions, built on a revolutionary premise in the architecture world: prioritizing customer service over design ego. As Lance candidly shares, "There's so many architects out there that insist on it being much more of an art than a business." His firm's competitive advantage? Simply answering the phone when potential clients call.
The conversation explores how negative role models shaped Lance's business philosophy. Learning from "awful business owners" who laid him off, he built a firm with no layoffs in 15 years by being a "positive reactionary"—deliberately doing the opposite of what caused his former employers to fail. This approach extends to his podcast, Inside the Firm, which transparently shares business lessons to counter the "victimhood rhetoric" discouraging entrepreneurship among younger generations.
Beyond business insights, Lance offers a refreshing perspective on integrating professional success with personal fulfillment through his work with Longmont Community Gardens. "Instead of work-life balance, what if we aim for work-life harmony?" he suggests, describing days that seamlessly blend office work with community gardening. For aspiring entrepreneurs questioning when to start their own venture, his advice is counterintuitive yet compelling: "The Great Depression... We started ours in the Great Recession. It put us in a corner of a corner. We were super hungry every day."
Practical, inspiring, and refreshingly honest, Lance's story illuminates how entrepreneurship can create both professional success and meaningful community impact when built on discipline and customer-focused foundations.
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Ever wondered what it takes to excel in sales? Join us as Wes Schaefer, the renowned Sales Whisperer, shares his insightful journey from the Air Force to becoming a leading sales strategist. In this episode, we explore the pivotal moments in Wes's life that transformed him from a novice salesperson to an industry expert, including the invaluable role mentorship played in shaping his career.
Wes emphasizes the vital distinction between common misconceptions about sales and the underlying science that drives successful interactions. He explains that effective selling hinges on empathy, asking the right questions, and genuinely listening to clients' needs. By redefining the approach to sales, he inspires those who may feel intimidated by the prospect of selling.
We also delve into the evolving nature of sales amid the pandemic, discussing how personal interaction and human connection remain paramount in a world increasingly reliant on digital communication. Wes champions the idea of tailoring outreach efforts to be more personal and engaging, reinforcing the need for trust and relationship-building in modern business environments.
This captivating conversation doesn’t just provide strategies; it also challenges listeners to reflect on their career paths and consider whether they are ready to embrace their inner entrepreneur. Wes advocates for always blooming where you are planted, and he provides compelling arguments for why stepping into the entrepreneurial world may be a fulfilling and rewarding avenue to explore.
Don’t miss this chance to learn life-altering insights about sales and entrepreneurship that can inspire you to reach your goals! Subscribe, share, and leave a review to support the show!
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What if you could unlock the secrets to thriving amidst chaos in the ever-evolving business landscape? We welcome back Neil Twa, a seasoned entrepreneur with a wealth of experience in e-commerce and business growth, who left IBM to launch multiple successful brands. Neil shares his visionary outlook for 2025, offering a refreshing perspective on how economic changes like tariffs and supply chain dynamics present unique opportunities for strategic positioning and partnerships, especially on platforms like Amazon.
The episode dives into the complex world of trade and manufacturing strategies. Discover why outsourcing to China was driven by economic opportunities rather than blame, and how tariffs could serve as strategic tools for funding governmental systems instead of burdening citizens. Neil also reveals insightful strategies for avoiding direct competition with low-cost Chinese manufacturers, including negotiating tariffs to unlock profitability and access foreign markets. This conversation promises to enrich your understanding of global trade dynamics and prepare you for the challenges and opportunities that lie ahead.
Neil also explores the transformative potential of AI tools in optimizing business operations. From negotiating with suppliers to creating compelling Amazon listings, AI is revolutionizing how entrepreneurs operate. Learn how tools like Prophecy are optimizing pricing strategies and expanding profit margins by analyzing PPC dynamics. Neil further emphasizes how AI can accelerate decision-making and streamline processes, allowing businesses to stay ahead of the curve. Finally, Neil offers a glimpse into his personal life, sharing his passion for gaming and technology, and the importance of maintaining a balanced mindset to focus on what truly drives revenue and success.
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Join us for a captivating episode featuring Josh Marsden, a military veteran turned e-commerce powerhouse, as he recounts his extraordinary journey from a chaotic college life to establishing himself as a respected leader in the digital marketing sphere. Discover how his decision to join the Army National Guard was the turning point that instilled discipline and focus, setting him on a path to success. Josh reflects on his transition from corporate America, where roles at the University of Phoenix and Infusionsoft shaped his strategic mindset, ultimately guiding him to entrepreneurship. His story is a testament to the power of resilience, adaptability, and strategic thinking in overcoming life's hurdles.
Explore the intricacies of e-commerce marketing through Josh's lens as he unveils the secrets behind his thriving digital marketing agency, the RM5 Formula Company. With a passion for differentiation in a saturated market, Josh emphasizes the critical importance of follow-up marketing and building robust organizational leadership. Learn how his agency has become a beacon of performance-driven success, with an emphasis on creating meaningful brand relationships and consistent customer engagement. Josh's insights shed light on the necessity for e-commerce businesses to look beyond front-end acquisition and prioritize sustainable growth strategies.
In an enlightening discussion about entrepreneurial opportunities within the US e-commerce landscape, Josh shares his strategic approach to acquiring and scaling e-commerce businesses. Uncover his ideal acquisition criteria, emphasizing collaborations with US-based, direct-to-consumer brands. Delve into Josh's personal pursuits, from his favorite book to hobbies that recharge his entrepreneurial spirit. He shares how faith has been a cornerstone in his journey, fostering perseverance and a relentless work ethic. Stay tuned for Josh’s reflection on the boundless potential of entrepreneurship, and how faith and strategic foresight can guide entrepreneurs through their ventures’ inevitable challenges.
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Curious about how two friends can transform a shared passion into a thriving business? We sit down with Jana Gavin and Jordan Cobb, co-founders of iVitamin, to explore their remarkable journey in the IV therapy wellness industry. With Jana's roots in pharmaceuticals and Jordan's background in medical device sales, they discovered an opportunity to bring innovative IV hydration services to Austin, Texas. This episode promises to reveal the secrets behind their successful venture, from overcoming initial skepticism to embracing the entrepreneurial spirit ingrained in Jana's family history.
Our conversation takes us through the dynamic world of wellness entrepreneurship, where Jana and Jordan's dedication to quality and customized care sets iVitamin apart. Listeners will learn how they navigated the challenges of launching their first location and rapidly scaled their business using a fractional franchise model. By adhering to strict safety guidelines and offering tailored IV cocktails, they've built a sustainable business model that resonates with patient wellness and stands the test of time. Tune in to hear their insights into the growing popularity of IV therapy, paving the way for aspiring entrepreneurs in the wellness sector.
Beyond business, Jana and Jordan share personal stories of how entrepreneurship has enabled them to pursue their passions, from wake surfing to spending time with their families. Their candid advice emphasizes the importance of building a supportive network and seeking mentorship to combat the often-hidden loneliness of entrepreneurial life. Whether you're an established business owner or just starting out, this episode delivers invaluable lessons on balancing personal freedom with professional success. Join us as we celebrate the power of friendship, innovation, and the relentless pursuit of wellness.
How to connect with Jordan and Jana?
- Website: https://www.ivitamintherapy.com
- Jordan Cobb: jcobb@ivitaminatx.com
- Jana Gavin: jgavin@ivitaminatx.com
- Instagram: https://www.instagram.com/ivitaminatx/
- Facebook: https://www.facebook.com/ivitamintherapy
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In this episode of the Firing the Man podcast, hosts welcome Matthew Barnes, founder of Proteus Digital Lab. Matthew shares his inspiring journey from a traditional career in engineering to launching a successful SaaS platform designed to help e-commerce entrepreneurs transition from side gigs to full-scale businesses. He delves into the critical role of understanding customer behavior through data analytics and how Proteus Digital Lab aids entrepreneurs in maximizing their lifetime value of customers for sustained growth and competitive advantage. Matthew discusses the significance of making enterprise-level insights accessible to small businesses and the importance of building durable, relationship-focused brands. He elaborates on how to use data to make strategic business decisions, avoid common pitfalls, and the overall necessity of merging rigorous statistical analysis with practical, action-oriented insights. Matthew emphasizes the need for e-commerce entrepreneurs to understand their economics and customer lifetime value to drive sustainable business growth. Towards the end, Matthew introduces an exciting opportunity for smaller brands to access Proteus Digital Lab’s tools and insights through a new waitlist program. This initiative aims to bring the competitive edge of data-driven decision-making to up-and-coming entrepreneurs, helping them compete effectively with larger, established brands. Listeners are encouraged to sign up and take advantage of this tool to enhance their business strategies and growth.
How to connect with Matthew?
Website: https://proteusdigitallab.com
LinkedIn: [Your LinkedIn Profile Here]
Twitter: [Your Twitter Handle Here]
Ready to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon
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Ever wondered how to turn a side hustle into a thriving business? Join us as we chat with Ritu Java, the innovative co-founder of PPC Ninja, whose journey from an Etsy venture in 2010 to mastering the art of Amazon advertising is nothing short of inspiring. Discover how Ritu navigated the complexities of Amazon’s PPC landscape, confronting challenges like increased placement saturation and escalating costs per click, all while evolving into a data-driven decision-maker. With her unique insights, Ritu offers invaluable lessons for any e-commerce entrepreneur eager to refine their advertising strategies.
As we gaze into the future of Amazon PPC, the conversation uncovers pivotal strategies essential for 2025. Ritu emphasizes the importance of a holistic approach, integrating SEO, PPC, and an awareness of surrounding ads to outshine the competition. Delve into the transformative role of Rufus, Amazon's AI shopping assistant, and learn how to future-proof your listings through enhanced product visibility and strategic use of FAQs and infographics. The discussion also sheds light on the intricate relationship between PPC, conversion rates, and reviews, preparing sellers to avoid common keyword ranking mistakes and create comprehensive PPC campaigns.
Our exploration doesn’t stop there. Navigate through the complexities of Amazon advertising success by embracing day partying strategies and branded campaigns. Ritu illustrates how PPC Ninja software helps sellers safeguard budgets by pausing campaigns during low-conversion hours and shares insights into managing budgets during key events like Prime Day. Wrap up the session by understanding the ideal client profile for PPC Ninja Agency and how to connect with Ritu and her team for further collaboration. Whether you're a seasoned seller or just embarking on your e-commerce journey, this episode is packed with strategies to propel your Amazon advertising endeavors forward.
Want to connect with Ritu?
Website: https://ppcninja.com
LinkedIn: https://www.linkedin.com/in/Ritujava
Twitter: https://twitter.com/ppcninja
Ready to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon
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Discover the captivating journey of Chad Rubin, a visionary who transformed his family's vacuum business into a thriving online enterprise and later pioneered innovative software solutions in the e-commerce realm. Chad's path wasn't without challenges; after a change in management led to his firing from Wall Street, he took a leap of faith into the world of e-commerce. His story is a testament to overcoming skepticism and embracing new opportunities, driven by his unwavering belief in the potential of online sales.
Explore Chad's fascinating transition from selling physical products to developing Prophecy, a dynamic pricing software designed for Amazon brands. Chad shares the hurdles faced in the tech world, from the arduous development process to recognizing the untapped potential of price adjustments in boosting Amazon sales. Our conversation uncovers the intricate dance between pricing strategies and advertising, demonstrating how synchronizing these elements can significantly enhance profitability. Chad provides insights into how brands can achieve impressive profit margins by aligning price changes with PPC efforts.
As we look to the future, Chad sheds light on the transformative role of AI in e-commerce pricing. Early adopters, he predicts, will hold a competitive advantage, and the rise of AI agents in the Amazon space could reshape the industry landscape. Drawing from insights by industry leaders like Sam Altman, Chad envisions a world where AI plays a pivotal role in strategic pricing. We also dive into Chad's personal inspirations, from his favorite book "Buy Back Time" by Dan Martell to the entrepreneurial lessons drawn from Seth Godin's "The Dip" and Horowitz's "WIFIO." Tune in for an engaging conversation filled with forward-thinking ideas and strategies for aspiring entrepreneurs.
How to connect with Chad?
- Website: https://profasee.com/
- LinkedIn: https://www.linkedin.com/in/chadrubin/
- Twitter: https://twitter.com/itschadrubin
- Book: https://www.amazon.com/author/chadrubin
Ready to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon
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Matthew Stafford takes us on a compelling journey of self-discovery, revealing how mastering the "six inches between our ears" can redefine entrepreneurial success. After confronting deeply rooted emotional barriers from his childhood, Matthew shares how alternative healing modalities like hypnosis and somatic work have empowered him to navigate life's challenges with resilience and insight. His experiences underscore the significance of self-awareness and mental health in crafting a rewarding entrepreneurial path, offering invaluable lessons for anyone seeking personal growth.
Imagine unlocking hidden emotional patterns with powerful plant medicines and therapeutic practices. Matthew recounts transformative experiences at an ayahuasca retreat in Costa Rica and a profound encounter with MDMA therapy, emphasizing how these journeys have led to emotional healing and a deeper self-appreciation. Through personal anecdotes, we explore how recognizing emotional triggers can serve as gateways to introspection and healing, ultimately fostering a more profound sense of calmness and self-worth.
Venture into the transformative realms of solitude and reflection, where darkness retreats offer a unique environment for mental clarity and presence. Matthew shares insights from these experiences, revealing how sensory deprivation sharpens focus and enhances self-understanding. From practical tips on managing distractions to the profound benefits for personal and professional life, this episode offers a rich exploration of how embracing solitude can lead to significant emotional release and self-improvement. Join us for an enlightening conversation on the power of introspection and alternative healing on the path to personal transformation.
Ready to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon
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Renowned mindset coach, motivational speaker, and bestselling author Bridget Hom returns to share her incredible journey of personal and professional reinvention. After launching Bridge to Freedom Coaching during the challenges of 2020, Bridget has successfully grown her coaching business, helping entrepreneurs achieve remarkable success through mindset and emotional intelligence. Listen as we explore her expanded Find Your Freedom program, which now incorporates AI lead generation and strategies for achieving seven-figure growth.
Balancing the demands of business and family life is no small feat, but Bridget's insightful strategies and analogies make it achievable. She shares practical techniques like the two-minute brain dump to help entrepreneurs transition smoothly between work and family roles, ensuring they're present and intentional in each area. We celebrate a heartwarming client success story that underscores the value of setting boundaries and managing responsibilities effectively, highlighting how mastering emotional intelligence can transform personal and professional lives.
Entrepreneurship is constantly evolving, and Bridget's guidance sheds light on the traits that set successful entrepreneurs apart. With a focus on perseverance, opportunity recognition, and relationship building, Bridget offers invaluable advice for entrepreneurs at various stages of their journey. Plus, get a sneak peek into her upcoming books and a special e-guide gift designed to enhance prospecting skills. Join us as we uncover the unique qualities of entrepreneurs, the impact of their past struggles, and the support available to guide them to success.
How to connect with Bridget?
https://www.linkedin.com/in/bridget-hom-b55600192/
https://www.youtube.com/channel/UCDI0LiLfuNnqy1fSqXGpPoA
https://www.bridgetofreedomcoaching.com/
Ready to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon
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Discover the transformative journey of Fred Gleeck, an entrepreneur who turned his setbacks into stepping stones after being fired by five Fortune 500 companies. Experience his unique blend of theater and business acumen as Fred shares how these diverse skills led him to a successful career as a professional speaker and information product creator. He stresses the importance of embracing entrepreneurship early to avoid the golden handcuffs of corporate life, while candidly discussing the hurdles and triumphs that come with this bold switch.
Gain valuable insights into the art and strategy of forming equity partnerships that thrive on mutual trust and complementary skills. Fred reveals how to transition from traditional compensation models to innovative, performance-based arrangements that benefit all stakeholders. With engaging examples and role-play scenarios, he highlights the crucial steps in building resilient partnerships, from crafting simplified equity agreements to managing financial responsibilities and exit plans akin to a business prenup.
Elevate your understanding of equity-based compensation through Fred’s 90 Day Accelerator program, designed to help clients secure meaningful equity deals. Tune in as we discuss his microbook, "Don't Scale," which advocates for achieving more with fewer clients and less stress. Fred also shares reflections on his entrepreneurial path and newfound passion for poker, offering practical advice and personal insights for listeners eager to 'fire the man' and redefine their career paths.
How to connect with fred?
Amazon: https://www.amazon.com/Dynamic-Equity-Integration-Coaches-Consultants-ebook/dp/B0CQ489WRL
LinkedIn: https://www.linkedin.com/in/fredgleeck/ Facebook:https://www.facebook.com/fred.gleeck
Website: https://www.fredgleeck.com/
Ready to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon
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Discover the secret to leveling the playing field for small businesses as we engage with Corey Clark, the visionary CEO and founder of Clark Co. Corey joins us to share his inspiring journey from the bustling world of global nonprofits and large corporations to establishing a marketing agency focused on empowering small businesses with customized marketing solutions. Learn how Corey’s innovative, data-driven strategies are giving small enterprises the tools they need to overcome budget limitations and keep pace with ever-evolving digital trends.
Personalized marketing is the key to standing out, and Corey’s agency is at the forefront of this approach. We explore how Clark Co's thorough client intake process uncovers unique challenges and opportunities, opening doors to tailored solutions that maximize ROI. Hear the success story of a physical therapy clinic that reshaped its marketing strategy, leading to significant expansion. Corey emphasizes the critical role of data in real-time strategy adjustments, ensuring businesses remain agile and competitive in a fast-paced market.
Corey also sheds light on the entrepreneurial mindset, highlighting the integration of quality data into marketing strategies to boost customer engagement and drive growth. Delve into the latest AI tools that help forge meaningful customer relationships and the importance of a positive entrepreneurial mindset. Corey shares efficient ways to connect, preferring LinkedIn and his company's ".co" domain, reinforcing the importance of strategic, cost-effective choices for small businesses. Join us for a conversation brimming with insights for anyone aspiring to elevate their business through strategic marketing.
How to connect with Clark?
Website: https://www.coreyclark.co/
Facebook: https://www.facebook.com/TeamClarkAndCo/
LinkedIn: https://www.linkedin.com/company/clark-co/
YouTube: https://www.youtube.com/@TeamClarkAndCo
Ready to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon
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Join us for an enlightening conversation with Matthew Stafford, the Shopify optimization guru from Build Grow Scale, as he shares his inspiring journey from running a concrete business to making waves in the e-commerce world. Discover how Matthew transitioned to online entrepreneurship, using innovative marketing strategies like personalized ads to drive significant revenue on platforms like Shopify. His story highlights the growing importance of having a direct-to-consumer presence, especially with the challenges third-party sellers face on platforms like Amazon.
Unpack the secrets of boosting e-commerce conversions as we explore the transformative power of customer reviews and the critical role of search functionality. With over 200 reviews, a product can see dramatic improvement in conversion rates due to increased trust. Matthew and our hosts delve into how search-driven traffic converts at double the rate, emphasizing the necessity of a user-friendly interface and trust-building design elements. Learn from real-life examples like Cubcoats, where search insights led to the creation of a successful product.
Dive into the nuances of data-driven revenue optimization strategies and the power of specialization. Matthew shares how data-driven decisions can lead to improved customer interactions and increased profitability without sacrificing user experience. Discover the impact of psychological triggers in boosting sales and how engaging with customer feedback, even from negative reviews, can be pivotal in enhancing conversion rates. Matthew also shares entrepreneurial engagement opportunities and personal growth tips, rounding out a comprehensive episode packed with actionable insights for both aspiring and seasoned entrepreneurs.
How to connect with Matthew?
Website: https://buildgrowscale.com/ Linkedin: https://www.linkedin.com/company/build-grow-scale/ Instagram: https://www.instagram.com/bgs_ecom_education Facebook: https://www.facebook.com/BuildGrowScaleEcommEducation YouTube: https://www.youtube.com/user/windowsuccess
Ready to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon
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Unlock the secrets of success on Walmart Marketplace with David Milstein, co-founder of Cellcord, as our special guest. Discover why Walmart's platform is a hidden gem in the realm of e-commerce and how it stacks up against giants like Amazon. David takes us through his fascinating entrepreneurial journey, from his time at Lebro Industries during the pandemic to establishing Cellcord, the leading agency for Walmart Marketplace success. Gain insights into the unique advantages of Walmart's less saturated space and learn about the tailored strategies that can give your brand a significant edge.
Elevate your e-commerce strategy with our deep dive into optimizing product listings. We'll guide you on how to use rich media to attract consumers and boost algorithm appeal across platforms like Walmart and Amazon. Learn the impact of compelling infographics, enhanced brand content, and the power of videos in improving conversion rates. We also break down the pricing structure for these features, giving you the tools to make informed decisions and keep your listings competitive in a crowded marketplace.
Maximize your advertising campaigns on Walmart with data-driven insights and strategic bidding techniques. David shares expert advice on utilizing Walmart's extensive reports to optimize your keyword strategies and ad performance. Understand the transition from Amazon to Walmart, including the benefits of using Walmart Fulfillment Services, and how to anticipate and achieve strategic sales growth. We also explore pricing strategies and the opportunity for growth through Walmart's New Seller Savings program. Connect with Cellcord to explore collaboration possibilities and tap into the untapped potential of Walmart Marketplace.
How to connect with David?
Website: https://www.sellcord.co/
LinkedIn: https://www.linkedin.com/company/sellcord/
Facebook: https://www.facebook.com/SellCord/
Instagram: https://www.instagram.com/sellcord/
Twitter: https://twitter.com/SellCord
Ready to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon
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What inspired two Amazon entrepreneurs to take a leap of faith into podcasting, and how did a chance encounter at a St. Louis E-commerce Club set the stage for five years of captivating conversations? Tune in to discover the origins of "Firing the Man," as we reflect on our 250th episode and bid a heartfelt farewell to my co-host, Ken Wilson. Our journey started with dreams of escaping traditional jobs and transformed into a thriving platform where we shared stories of resilience, partnership, and the unpredictable adventures of entrepreneurship.
From the hilarious chaos of early mishaps—like finding sobriety more podcast-friendly than scotch—to the profound episodes that marked our growth, this milestone episode offers a nostalgic look back. Celebrate with us as we toast to Yamato whiskey, recounting pivotal moments such as episode 30's deep dive into quitting corporate jobs for entrepreneurial independence. We also spotlight the remarkable guests who've enriched our show, including industry giants like Carlos Alvarez and PPC expert Pat Lum, whose insights challenged and inspired our audience and ourselves alike.
As we embrace new beginnings, we unpack the strategies that have fueled our podcast's success: the power of consistency, the value of systems, and the irreplaceable role of accountability partners. Ken reflects on the balance between family life and entrepreneurial dreams, sharing personal growth stories and the liberating joy of owning one's time. Join us in celebrating the spirit of entrepreneurship, as we explore the key traits that define successful e-commerce entrepreneurs and look forward to continuing our journey with you in future episodes.
How to connect with ken?
Linkedin: https://www.linkedin.com/in/kennith-wilson/
Ready to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon
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Kathleen Celmins, the dynamic force behind Glow Social, joins us again to share her insights gained from bridging the gap between high-ticket coaching and app development. Discover how her journey led to the creation of Glow Social, a tool designed to support solopreneurs and small businesses in maintaining a consistent social media presence. Learn why Kathleen believes that building authority through shared industry trends and personal insights is more impactful than mere company updates, and how Glow Social empowers businesses to stay engaging even on challenging days.
Uncover strategies for maximizing social media engagement, especially for niche markets like pet-related businesses. Kathleen offers practical advice on diversifying content topics and maintaining a regular posting schedule to enhance brand loyalty. Listen as we explore the pitfalls of sporadic posting and how energy management plays a crucial role in choosing the right platforms. Discover the hidden potential of Google My Business for boosting local visibility and how aligning social media efforts with personal strengths can make a significant difference.
As Kathleen takes us through the development of Glow Social, she shares the hurdles and triumphs of transitioning from digital marketing to app creation. Get a look at the app's innovative features, designed to alleviate the daily stress of content management by offering automated posting and daily content ideas. We discuss the potential impact Glow Social could have on social media managers, allowing them to serve more clients effectively. Plus, glean insights into the entrepreneurial spirit that drives e-commerce success and the disciplined actions that separate thriving businesses from those that remain stagnant.
How to connect with Kathleen?Website: https://glowsocial.com/
LinkedIn: https://www.linkedin.com/in/kathleencelmins/
Ready to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon
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Episode Summary:
What if you could revolutionize your e-commerce journey and create a brand that stands out in a crowded marketplace? This episode, featuring the incredible Norm Farrar—better known as the Beard Guy—promises to inspire seasoned entrepreneurs and newcomers alike. With decades of experience under his belt, Norm shares his remarkable path from running a promotional goods company to becoming a trailblazer in the e-commerce industry during the internet's early days. His insights reveal how saying "yes" to challenges and leveraging technology allowed him to pioneer print-on-demand services and navigate outsourcing to China and India with finesse.
Listeners will learn the crucial tactics for launching a successful product on Amazon, as Norm breaks down the importance of starting small and learning from failures. He emphasizes the power of professional product presentation, from high-quality photography to optimizing listings, and the necessity of maintaining a strong brand identity. Norm's advice highlights the value of cohesive branding in building trust and credibility, aiming to guide aspiring sellers through common pitfalls with strategic foresight and attention to detail.
The episode doesn't stop there—it also explores strategies for scaling an e-commerce brand. Norm discusses the role of community building, leveraging micro-influencers, and the potential of TikTok and other platforms to strengthen a brand's presence. Through compelling case studies, he demonstrates how strategic branding and packaging can transform a product's market position. Finally, Norm shares his insights on entrepreneurial resilience, underscoring the freedom and creativity that come with being your own boss and the perseverance needed to succeed in the dynamic e-commerce landscape. Join us for a conversation that promises to enlighten and energize your e-commerce ventures.
Connect with Norm:
- Website: @LunchWithNorm | @MarketingMisfits
- Sourcing Company: https://honuworldwide.com/
- Linkedin: https://www.linkedin.com/in/normanfarrar/?originalSubdomain=ca
- YouTube: https://www.youtube.com/channel/UCjipr2jQk45rt9ZOwGo10yg
Ready to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon
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Join us for an inspiring conversation with Trevor Lubiens, a dynamic creative who transitioned from the basketball courts of college coaching to the pulsating heart of Nashville's music scene, before founding his own innovative agency, Conflux Creative. Trevor's journey is a masterclass in adaptability and creativity, highlighting how his diverse experiences in music, graphic design, and leadership roles have shaped his unique approach to storytelling and marketing. Discover how Trevor navigated the challenges of the COVID-19 pandemic while serving as the Director of Worship, Arts, and Communication at a large church in Idaho, and learn about his passion for storytelling through impactful projects like the documentary "I'll Push You."
We unlock the secrets to successful marketing with Trevor's insights on the art of storytelling and problem-solving, especially when it comes to marketing physical products. He shares invaluable advice on effective communication with video editors to craft compelling content and discusses the founding of Conflux Creative alongside his collaborator Abigail. Their collaboration underscores the importance of complementary skills, blending social media expertise with client relationship management to drive the agency's success. This conversation is a treasure trove of practical strategies for anyone looking to elevate their marketing efforts through creativity and entrepreneurship.
Explore the dynamic world of professional content creation as Trevor outlines the differences between DIY projects and engaging a professional agency like Conflux Creative. From the agency's three-phase process of discovery, design, and delivery, to strategies for capturing shrinking attention spans, Trevor provides actionable insights for creating engaging content. With a versatile range of services in video, photography, branding, and graphic design, Conflux Creative is poised to help clients advance along their buyer's journey. Don't miss our exploration of how professional storytelling can transform your brand and captivate audiences in a competitive market.
Resources Mentioned:
- Conflux Creative – Video and Photography Agency
- Trevor’s Instagram: @confluxcreative
- Book: Red Rising Trilogy by Pierce Brown
- Tools: Video editing software, iPhone for DIY filming
Connect with Trevor:
- Website: conflux-creative.com
- Linkedin: https://www.linkedin.com/company/conflux-creative/about/
- Instagram: https://www.instagram.com/conflux.creative/
Ready to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon
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Episode Summary:
Discover the secrets of e-commerce mastery with Parag Mamnani, founder and CEO of WebGility, as he shares his journey from a computer science graduate during the dot-com bust to a leading figure in e-commerce automation. Parag opens up about the critical challenges e-commerce businesses face today, such as financial reconciliation across multiple platforms and cash flow management, and how WebGility is revolutionizing the way businesses operate. Learn how to harness the power of data-driven decision-making and customer feedback, strategies Parag honed during his time at Amazon, to improve operational excellence and achieve sustainable business growth.
Explore the nuances of selling on platforms like Amazon, understanding deductions and fees, and how these elements can impact your revenue. We unpack the intricacies of expanding to new markets, including the challenges of currency fluctuations and the importance of mastering one sales channel before venturing into others. Whether you're looking to leverage marketplaces or build an independent brand, automation emerges as the key to efficiently managing multiple sales channels and uncovering hidden growth opportunities. Through insightful discussions, we highlight how e-commerce entrepreneurs can streamline operations and enhance profitability.
The episode also delves into the transformative potential of AI in e-commerce, exploring how emerging technologies are set to change the landscape. From AI-driven interactions to the challenges faced by small businesses in maintaining financial clarity amidst evolving fee structures, we cover it all. Parag's story is a testament to resilience and innovation in entrepreneurship, offering listeners invaluable lessons on the attributes that distinguish successful entrepreneurs. This episode promises to equip you with the tools and insights to optimize your e-commerce operations and pave the way to success in the digital marketplace.
Resources Mentioned:
- Webgility – E-commerce automation platform
- Book: The Art of Living by Epictetus
Connect with Parag Mamnani:
- Website: https://www.webgility.com/
- Linkedin: https://www.linkedin.com/company/webgility/
- Instagram: https://www.instagram.com/webgilityinc/
- YouTube: https://www.youtube.com/channel/UC0hLo8JM9BAOeLGK_aVWqFA
- TikTok: https://www.tiktok.com/@webgility
- Facebook: https://www.facebook.com/webgility
Ready to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon
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Episode Summary:
Join us as military veteran turned entrepreneur Amy Wees takes us on a journey from her Air Force days to becoming a powerhouse in the world of e-commerce. Discover how a simple need to tackle her pets' litter box odor led Amy down a path of innovation, resulting in a successful product that changed the game for her and many others. With a focus on creativity and resilience, Amy reveals the pivotal moments that shaped her entrepreneurial spirit and empowered her to assist other budding business owners through her consultancy, Amazing at Home.
Amy doesn't just share her story; she offers valuable lessons on product development and profitability. From the art of validating ideas with real market feedback to the nuances of building a working prototype, Amy provides a roadmap for turning concepts into viable products. Learn how to navigate the complex landscape of supplier negotiations, likened to the stages of dating, and the critical steps in forming lasting partnerships with manufacturers. Her expertise is a treasure trove for anyone looking to make their mark in the industry.
Beyond the technicalities of business, Amy delves into the mindset needed to thrive in e-commerce. She discusses effective marketing strategies and the importance of community building, emphasizing the psychological elements that drive consumer decisions. Amy's personal interests, like bodybuilding and Krav Maga, offer a glimpse into the grit and determination that fuel her success. Tune in for an enriching conversation packed with insights, and be inspired by Amy's passion for helping others succeed.
Resources Mentioned:
- Amazing at Home Website
- Books:
- The Inner Work (Personal growth book that changed Amy's life)
- Platforms:
- Amazing at Home YouTube
- Amazing at Home Facebook Group
Conect with Amy Wees
- Website: https://www.amazingathome.com/about/
- Facebook: https://www.facebook.com/amazingathome/
- X, Formerly known as Twitter: https://x.com/amazingathome
- Insta: https://www.instagram.com/amazingathome
- Linkedin: https://www.linkedin.com/company/amazingathome/
Ready to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon
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Ever wondered how a kid from a cul-de-sac in Oregon could grow up to become a powerhouse in the business world? Meet Neil Twa, our guest on today's episode, who proves that resilience and adaptability are crucial to entrepreneurial success. From dreaming of being a fighter pilot to holding a senior position at IBM, Neil's journey is a rollercoaster of career pivots and learning curves. He shares his transition from a stable corporate life to the unpredictable world of entrepreneurship, offering wisdom from his experiences in lead generation, Amazon FBA, and overcoming financial adversity.
We take a deep dive into the strategic mindset that propelled Neil from consultancy to thriving business leadership. Neil opens up about the mantra "sales fixes everything" and how it became his guiding principle, especially during challenging times, including financial setbacks and bankruptcy. His story of reinventing himself through Amazon's logistics showcases the importance of adapting and evolving as an entrepreneur. Neil discusses his approach to building sustainable businesses, leveraging data-driven decisions, and the strategic steps he took to carve out a niche in competitive markets.
In our conversation, the focus shifts to the power of mindset in achieving business success. Neil shares insights on the importance of execution over formal education and the value of tenacity and grit. We explore the evolution of Amazon's advertising strategies, Neil's vision for future PPC models, and how understanding market dynamics can lead to enduring brand growth. He also offers a sneak peek into the resources available through Voltage Digital Marketing, aiming to guide aspiring entrepreneurs toward creating profitable lifestyle businesses. This episode is packed with actionable advice and inspiring stories for anyone looking to thrive in the business world.
Connect with Neil Twa:
https://www.voltagedm.com/
https://www.facebook.com/neiltwa/
https://x.com/voltagefba
https://www.youtube.com/c/NeilTwavoltage
https://www.instagram.com/neiltwa/
https://www.linkedin.com/in/neiltwa/
https://www.tiktok.com/@fbabusinessbuilders
Ready to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon
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Unlock the secrets to Etsy success with Dylan Jahraus, a top seller and creator of the Ultimate Etsy Course. In this episode, Dylan shares her inspiring journey from working in corporate e-commerce at Zappos and Zulily to building a thriving Etsy business—all while balancing life as a military spouse. She’ll show you how she transformed her side hustles into a flourishing venture and how you can do the same by tapping into the unique opportunities Etsy offers.
Learn how to avoid common mistakes and craft a standout Etsy shop with Dylan's proven strategies. She breaks down the key steps to set yourself apart from innovation to photography and mobile-friendly designs. You’ll also get her 10-step checklist for evaluating products and discover her "more, better, new" approach to scaling your business.
Plus, connect with Dylan for even more guidance. Her YouTube channel is packed with tutorials and advice; we have a downloadable checklist to help you along the way. Whether you’re looking to optimize your shop or just getting started, Dylan’s insights and practical tips will give you the structure and support you need to succeed. Get ready to kickstart your Etsy journey with this inspiring episode!
Connect with Dylan Jahraus:
• The Ultimate Etsy Course by Dylan Jahraus
• Etsy Seller Success with Dylan Jahraus on Apple Podcasts
•Dylan Jahraus | $1.5+ Top 0.1% Seller & Etsy Coach (@dylanjahraus) • Instagram photos and videos
• https://www.facebook.com/dylanjahrausofficial
• THIS is the BRAND NEW Ultimate Etsy Course and 1:1 Etsy Coaching [OFFICIAL TRAILER] (youtube.com)
Ready to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon
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Curious about how to level up your Amazon selling strategy? In this episode, we chat with Kathleen kobel, a seasoned Amazon expert who’s been in the game since 2009, starting out by selling her grad school textbooks. Kathleen shares her inspiring journey from working with her entrepreneurial uncle to building her own successful Amazon business. Now, through her Amazon-focused agency, she’s helped launch over 1,000 brands and knows the ins and outs of what it takes to thrive on the platform. She also reveals how the Amazon Influencer Program can be a game-changer for your business.
Kathleen breaks down the key strategies for optimizing your product listings, running effective ad campaigns, and avoiding common pitfalls like launching ads too early. From mastering keyword research and creating compelling imagery to engaging influencers for maximum visibility, her tips are pure gold. Whether you're just starting or looking to refine your approach, Kathleen's insights will help you take your Amazon game to the next level.
We also dive into Amazon's influencer and affiliate programs how they work, how to get noticed, and how to build relationships with influencers that actually drive results. Kathleen shares her strategies for using tools like Creator Connections and brand attribution links to grow your brand while keeping costs in check. Beyond business, Kathleen’s passion for networking, playing classical piano, and her love for the book Chill and Prosper give this episode a personal touch you won’t want to miss. Follow her on YouTube and social media for even more tips and free resources!
Connect with Kathleen Kobel:
• www.kathleenkobel.com
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Ever wondered how a company can grow from $5 million to $200 million in revenue and eventually go public on the New York Stock Exchange? You're in for a treat! In this episode, we sit down with Eric Eden, a marketing expert with over 20 years of experience leading internet service and SaaS companies. Eric shares his incredible journey, from working at the original dot-com domain registry to playing key roles at Vario and Cvent. He offers fascinating insights into the evolution of e-commerce and SaaS, giving us a behind-the-scenes look at the strategic vision it takes to achieve massive business growth.
But that's not all what does it really take to leave the corporate world and launch your own startup? We dive into the entrepreneurial story of two colleagues who, after their previous successes, pooled $5 million to start a self-funded company. They share their game-changing marketing strategies, using everything from guerrilla marketing to partnerships, and even newer channels like podcasting and YouTube. Their focus on maximizing ROI for every marketing move is full of valuable lessons for anyone looking to make the most of their marketing efforts.
Curious about where AI fits into all of this? Eric also explores how AI is reshaping marketing, from simplifying attribution with tools like Dig Growth to streamlining content creation with Descript for audio and video editing. We cover the importance of personalized buyer journeys, traffic strategies that work, and why some traditional tactics, like long blog posts, may no longer be effective. Plus, get a sneak peek into a new platform launch, the growing trend of fractional hiring, and what sets successful entrepreneurs apart. Whether you're deep into marketing or just starting out, this episode is packed with insights, strategies, and inspiration you won’t want to miss.
Connect With Eric Eden:
• http://www.x.com/ericjeden
• https://www.instagram.com/ericjeden
• https://www.linkedin.com/in/cmo-ericeden/
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Ever wondered how a teenager's passion for tech could evolve into a successful digital marketing empire? Join us in this episode as Clayton Patterson, founder and CEO of Digital Space Marketing, takes us on his incredible journey from developing websites at 15 to navigating the complexities of digital marketing. Clayton's path is anything but linear, involving a detour through law school, running a marshmallow company, and even establishing his own law firm. Hear firsthand about the obstacles he faced and how he transitioned from law to the digital marketing world, where he now excels at building websites and driving traffic through innovative SEO strategies.
Discover the strategies that helped Digital Space Marketing skyrocket by over 600% during the COVID-19 pandemic. Clayton dives deep into the importance of building enterprise value by hiring top talent and creating efficient processes. His insights are drawn from personal experiences and readings like "Built to Sell," making them incredibly actionable for businesses looking to align with market demands and prepare for future opportunities. We also explore how shifting the focus to brand awareness and future consultations helped businesses, such as dental clinics, navigate through these challenging times.
In the latter part of our conversation, Clayton offers a masterclass on e-commerce platforms, comparing the strengths of Shopify and WordPress for different business needs. He shares invaluable tips on selecting the right developer and the essential considerations for effective website development. As we delve into the intricate world of digital marketing, Clayton emphasizes the use of Facebook ads, AI, and networking with other entrepreneurs to improve conversion rates and drive growth. Wrapping up, Clayton underscores the crucial role of mindset in entrepreneurship, sharing his personal experiences of failure and success to inspire and guide aspiring entrepreneurs. Don't miss this treasure trove of practical tips and inspiring stories!
Connect with Clay Paterson
- https://claytonpatterson.com/
- https://www.linkedin.com/company/claytonpatterson/
- https://www.facebook.com/profile.php?id=5254907
- https://www.instagram.com/claypatterson_/
Digital Space Marketing
- https://digitalspacemarketing.com/
- https://www.instagram.com/digitalspacemarketing/
- https://facebook.com/pages/category/Internet-Company/Digital-Space-Marketing-2027882707486003/
- https://www.linkedin.com/company/digital-space-marketing/about/
- https://www.youtube.com/channel/UC030XQkpa7CwZNMAgC4Lx_Q
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What if a simple label could revolutionize how you manage your health? Join us in this thought-provoking episode as we chat with Leanna Gant, an award-winning inventor recommended by Suzanne Fontaine, who turned her personal struggle with breast cancer into an ingenious solution for medication tracking. Leanna's journey takes us from her diverse roles as a creative director, art studio owner, and nonprofit manager, to the pivotal moment when she invented TukTuk. Listen as she shares the trials and triumphs of bringing her invention to life, the crucial lessons learned in packaging design, and the heartfelt feedback from her first users.
The story unfolds further as we discuss the unforeseen impact of COVID-19 on Leanna’s retail dreams and how she successfully pivoted to e-commerce platforms like Amazon. Discover the hurdles she faced in penetrating big retail chains, the strategic benefits of diversifying sales channels, and the significant wins she scored early on. Leanna also imparts wisdom on transitioning from a career in design and advertising to launching her startup, TookTake, underscoring the importance of starting small, leveraging past experiences, and seeking valuable advice. We close with rapid-fire questions that reveal her favorite books, hobbies, and the liberating experience of being her own boss, offering a treasure trove of insights for aspiring entrepreneurs.
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Is the e-commerce M&A market really as challenging as they say? Tune in as Emmett Kilduff, the insightful co-founder and CEO of the Fortia Group, returns to share his expert take on the current state of e-commerce valuations and M&A activity. From navigating a tough market landscape to discovering acquisition opportunities, Emmett walks us through key strategies for scaling your business and getting creative with financing. He breaks down essential valuation factors, such as revenue quantum and market positioning, providing a comprehensive roadmap for entrepreneurs looking to thrive.
What secrets do successful e-commerce entrepreneurs hold? Emmett reveals them all, emphasizing the importance of leveraging data science and AI. He shares invaluable M&A strategies, including the "flirt, date, marry" approach and the necessity of professional advisors. Facing capital-raising challenges? Learn about innovative solutions like cashless mergers. Emmett also opens up about his personal journey, reflecting on the impact of co-founding a boutique investment bank and his all-time favorite book, "How to Win Friends and Influence People." Don't miss these actionable insights and personal anecdotes that can help you maximize your M&A success.
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Unlock the secrets behind Amazon’s unprecedented growth with our special guest, Steve Anderson, author of the bestselling book "The Bezos Letters." Steve, an expert in analyzing business risks, shares invaluable insights from Jeff Bezos' letters to Amazon shareholders. Learn how Amazon’s principles of experimentation, risk-taking, and customer obsession have fueled its meteoric rise. Steve breaks down Bezos’ strategic cycles of testing, building, accelerating, and scaling, offering practical advice for businesses aspiring to achieve similar success.
Explore Amazon's notable failures, like the Fire Phone, and the crucial lessons they provided, leading to triumphs such as the Echo and Alexa. Discover how Bezos' approach to decision-making—differentiating between high-stakes and routine decisions—has played a pivotal role in Amazon's growth. We delve into the importance of persistence and long-term thinking for entrepreneurial success, drawing inspiration from Bezos' visionary mindset. Tune in for a treasure trove of insights and actionable strategies from Steve Anderson’s in-depth analysis of one of the world's most successful companies.
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This Is Propaganda
Challenging marketers' delusions about the cultural impact of our work. A WEBBY winner!
Listen on: Apple Podcasts Spotify
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Unlock the mysteries of Amazon selling with Vanessa Hung, the Venezuelan powerhouse at the helm of Online Seller Solutions. She's not only mastered the platform's complexities but is ready to share her treasure trove of strategies, from maintaining a healthy seller account to navigating the labyrinthine policies that could make or break your business. Vanessa's approach strips away the fluff, offering tangible insights into the critical, and often overlooked, aspects of Amazon's ecosystem, ensuring you're equipped to thrive in the competitive marketplace.
Dive into the nuances of Amazon listing optimization as Vanessa dissects the importance of keyword compliance and the transformative role of AI tools. She sheds light on how to sidestep content pitfalls that could lead to suspensions and provides guidance on how to safeguard your listings against the ever-vigilant eyes of Amazon's AI. With her, you'll learn how to anticipate policy shifts and leverage innovative technologies to stay ahead of the curve, ensuring your listings resonate with both the algorithm and your customers.
As the conversation shifts to logistics, Vanessa doesn't shy away from the gritty details of inventory management amidst Amazon's evolving fee structure. She illuminates the path to circumventing the pitfalls of new FBA fees and shares strategies for optimizing costs, including the savvy use of Amazon Warehouse Deals. Ending on a high note, Vanessa introduces Seller Assist, a beacon for sellers navigating the operational demands of Seller Central, and extends an invitation to connect on Ninting for a daily dose of wisdom and updates. Tune in for an episode that promises to arm you with the knowledge and tactics needed for Amazon success.
How can the guests contact? website, email, social?
https://www.linkedin.com/in/vanessaamazonproblemsolver/
https://www.carbon6.io/sellerassist
https://vanessahung.com/
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Unlock the secrets to e-commerce triumph and let the transformative power of AI propel your business into the stratosphere. Our latest conversation with a seasoned e-commerce expert provides an eye-opening look into what it truly takes to launch and scale an online store. Unwavering commitment and a staunch motivation that eclipses the mere pursuit of profit are at the heart of this journey. Discover how failing isn't a setback but a stepping stone, and how tools like ChatGPT are not just trends but game-changers, reshaping conversion rates as evidenced by a riveting case study from the golf niche.
As we peel back the layers of advanced e-commerce strategies, our guest enlightens us on the intricacies of voice replication challenges and the staggering growth stories kindled by AI-powered product descriptions. The artistry required in crafting prompts that engage AI effectively comes to light, revealing its vast potential in elevating content across text, images, and videos. This isn't just about understanding AI, it's about mastering it to manage vast customer datasets, enabling laser-focused marketing campaigns that push the boundaries of conversion rates.
Wrapping up the dialogue, we delve into the revolutionary analytics platform EcomScoutio, designed to empower Shopify store owners facing the post-iOS 14 advertising conundrum. Learn how leveraging AI to generate dynamic ad copy can transform your click-through rates and slash advertising expenses. This episode isn't just about learning; it's about applying knowledge to spark action, effort, and ultimately, conversion. Join us and harness the insights that could set your online business on a trajectory of unparalleled success.
How can the guests contact? website, email, social?
https://gsmgrowthagency.com/
https://www.linkedin.com/in/anatoliylabinskiy/
https://www.youtube.com/@ecombyanatoliy
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Embark on a transformative odyssey with Anatoly Labinsky, the former food runner turned e-commerce maestro, as he regales us with a tale that's nothing short of a cinematic rise to success. Every entrepreneur knows the sting of struggle, but Anatoly's saga—from grappling with a new language in Dubai to the life-affirming challenge of impending fatherhood—underscores a journey charged with unwavering determination. As we peel back the layers of his climb to entrepreneurial stardom, Anatoly's insights into the power of a strong 'why' and the mindset of never surrendering to adversity emerge as beacons for all aspiring moguls.
As if juggling an array of jobs wasn't Herculean enough, Anatoly's story takes a dramatic turn upon his relocation to Ukraine, where he braved the tides of skepticism from his closest confidant—his wife. The balancing act of multiple professions is a testament to the grit required to keep the dream alive, highlighting his relentless pursuit of knowledge and the unyielding spirit that fueled his transition into the e-commerce arena. For those entangled in the grind, Anatoly's chronicle serves as a powerful reminder that the path to success is often paved with the stones of perseverance and relentless self-improvement.
In a narrative that culminates with his rise as a sought-after mentor and entrepreneur, Anatoly doesn't shy away from disclosing the rough patches, including the initial stumbles with content creation and the relational dynamics that test one's entrepreneurial resolve. His journey from being fired to firing up the passion in others is more than motivational—it's a blueprint for resilience and adaptability in the unpredictable world of business. Join us as we explore the strategic maneuvers and personal revelations that have shaped Anatoly Labinsky into the industry titan he is today, leaving listeners with an arsenal of inspiration and practical takeaways to fuel their own entrepreneurial fires.
How can the guests contact? website, email, social?
https://gsmgrowthagency.com/
https://www.linkedin.com/in/anatoliylabinskiy/
https://www.youtube.com/@ecombyanatoliy
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Want to build and scale your e-commerce brand like a pro? In this episode, we sit down with Matt Altman from Right Side Up to uncover the secrets behind his incredible journey from retail arbitrage to successfully launching and selling multiple brands. Matt spills the beans on his innovative PPC launch strategies and the revolutionary "plum cart" concept for cross-promotion, offering a treasure trove of insights for anyone looking to take their e-commerce game to the next level.
Discover the key elements that make or break brand exits, especially the pivotal role of intellectual property in boosting business valuation. Matt walks us through his strategic transition into the supplement market, leveraging repeat purchases and higher margins to drive growth. Get hands-on tips for launching new products on Amazon, including how to effectively deploy substantial budgets, harness Amazon's internal tools, and target competitive yet conquerable categories for long-term success.
We also dive deep into advanced PPC campaign optimization techniques, from setting up exact match and ASIN targeting campaigns to the art of conversion rate optimization. Learn about the power of image and title testing on Amazon listings, and the latest trends in search result layouts. Matt shares his favorite tools for managing e-commerce brands and highlights the significance of cash flow management and affiliate marketing. This episode is packed with actionable advice and real-world examples that you won't want to miss!
How can the guests contact? website, email, social?
- Website: https://hadleydesigns.com ←- Doesn’t look like the correct link. Check with Josh before recording.
- Linkedin: https://www.linkedin.com/in/joshhadley
- Podcast: https://ecommbreakthrough.com/podcast/Helium1050% OFF first month OR 10% OFF LIFETIME subscription = PROMO CODE “FTM”SoStocked
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The Digital Revolution Podcast
Welcome to The Digital Revolution Podcast, where marketing experts share their expertise.
Listen on: Apple Podcasts Spotify
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Get ready to ignite your entrepreneurial fire as we share the astonishing tale of Josh Hadley, a former airline employee who turned the e-commerce world on its head. Josh's story is not just about creating an eight-figure stationary empire; it's about the relentless pursuit of a dream, juggling a full-time job, and aligning his business ambitions with family life. From his early lemonade stand to the strategic prowess that propelled Hadley Designs on Amazon, Josh's insights promise to fuel your own journey to success.
Ever pondered the leap from corporate life to the thrill of entrepreneurship? Josh walks us through the pivotal moments that transformed a modest wedding invitation business into a booming Amazon brand with a portfolio of over 1,300 products. He doesn't shy away from discussing the trials and the pivotal strategic shifts that marked the path to rapid growth. For those curious about the nitty-gritty of e-commerce, Josh divulges the golden rules of optimizing product listings and leveraging Amazon's competitive landscape to your advantage.
As if building an empire wasn't challenging enough, Josh also reflects on steering his business through the tumultuous seas of COVID-19, emerging stronger as sales initially plummeted by 90%. His story is a masterclass in resilience, adaptability, and the importance of community in the entrepreneurial landscape. So buckle up, and join us for a session that's brimming with actionable advice, marketing insights, and the kind of inspiration that could very well lead to your own e-commerce breakthrough.
How can the guests contact? website, email, social?
- Website: https://hadleydesigns.com ←- Doesn’t look like the correct link. Check with Josh before recording.
- Linkedin: https://www.linkedin.com/in/joshhadley
- Podcast: https://ecommbreakthrough.com/podcast/Helium1050% OFF first month OR 10% OFF LIFETIME subscription = PROMO CODE “FTM”SoStocked
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The Digital Revolution Podcast
Welcome to The Digital Revolution Podcast, where marketing experts share their expertise.
Listen on: Apple Podcasts Spotify
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Unlock the keys to Amazon triumph as we sit down with e-commerce maestro Max Sinclair, the visionary behind eComptentai. He peels back the curtain on his journey from igniting Amazon Business in the UK to fostering Amazon Grocery's growth in the EU, all while nurturing his brainchild eComptentai. Max's insights are a goldmine for sellers aiming to craft an unbeatable strategy, one that marries top-tier products and content with Amazon's customer-centric ethos. Forego the shortcuts; Max's philosophy is all about the long game, where quality reigns supreme and customer satisfaction is the true benchmark of success.
Embark on a deep-dive into the realms of AI with eComptentai at the helm, as we navigate the waters of content optimization and the promising horizon of conversational search technology akin to ChatGPT. Max's tale of birthing an AI enterprise, with the trials of balancing it alongside an Amazon career, is nothing short of inspiring. It's a narrative of innovation, from the spark ignited by AI breakthroughs to the rigorous journey of patenting and fundraising. The revelation of Rufus, the AI shopping assistant, is set to redefine the online retail experience, emphasizing the urgency for content that resonates with language learning models and the ever-evolving digital shopper.
The episode culminates with tangible success stories, showcasing the game-changing impact of AI-enhanced content strategies. We celebrate the Silly Slick Knife Seller's ascent to Amazon glory and the comprehensive content services of ecom10.ai that are making waves in the e-commerce sea. To cap off, we introduce the New Frontier podcast, where my co-host, AI aficionado Jo, and I dissect the latest in e-commerce and AI, featuring a treasure trove of expert insights. If your curiosity is piqued or your business thirsts for e-content solutions, this discussion is your guiding star to the future of online retail.
How can the guests contact? website, email, social?
- Website: https://www.ecomtent.ai
- Linkedin: https://www.linkedin.com/in/max-sinclair-5ab277a5/
- Podcast: New Frontier: The AI For eCommerce Podcast
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The Digital Revolution Podcast
Welcome to The Digital Revolution Podcast, where marketing experts share their expertise.
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Have you ever wondered what it takes to escape the 9-to-5 grind and launch your own passive income empire? Jeff Oxford of 180 Marketing joins us with a treasure trove of insights into the world of SEO and e-commerce. His transformative journey from employee to entrepreneur is not only inspiring but also jam-packed with practical advice for anyone ready to follow in his footsteps. Jeff candidly shares the resilience needed to overcome setbacks, and the incremental steps that can lead to triumph in the competitive digital marketplace.
If you're intrigued by the idea of crafting content that doesn't just attract eyes but also opens wallets, this episode is your roadmap to e-commerce success. Jeff dissects the art of creating content that resonates with your audience's needs, ensuring your clicks convert to sales. He also sheds light on how to fortify your site's credibility in the wake of Google's ever-evolving algorithms, offering actionable tips to enrich your online store's user experience and amplify your return on investment. It's an SEO masterclass that could be the game changer for your online business.
Wrapping up with a lighter touch, we chat about the books and comedians that fuel Jeff's off-duty hours, affirming that there's more to life than just work. The entrepreneurial path is as much about personal growth and enjoyment as it is about financial independence. We cap off our chat with a peek into how 180 Marketing can propel businesses forward, making SEO a formidable ally in their growth strategy. For a blend of laughs, learning, and a liberal dose of entrepreneurial spirit, this episode is one not to be missed.
How can the guests contact? website, email, social?
Website: https://www.180marketing.com/
Linkedin: https://www.linkedin.com/in/jeffox4d/
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The Digital Revolution Podcast
Welcome to The Digital Revolution Podcast, where marketing experts share their expertise.
Listen on: Apple Podcasts Spotify
Support the Show.
Embark on an inspiring odyssey with Deirdre Tshien, CapSho's visionary leader, as she recounts her remarkable pivot from the corporate world to the innovative realm of podcasting and entrepreneurship. Leaving her traditional Sydney upbringing behind, Deirdre ventured into the sweet escapades of ChocPot before diving headfirst into the digital marketing and podcasting space. Her insights into the challenges she faced with her initial podcast foray, and how those experiences informed the birth of CapSho—an AI marvel transforming podcast content crafting—are nothing short of enlightening.
Feel the pulse of the podcasting community through the heartfelt stories of content creators like David and Ken, who've weathered storms of motivation and found solace in purpose and connection. This episode peels back the curtain to showcase the grit and resilience needed to join the ranks of the top 10% of podcasters. It's not just about the numbers but the lives touched, the communities built, and the wisdom of strategic marketing, time management, and authenticity that paves the way for enduring success.
Strap in for a tactical exploration into podcast growth strategies, where you'll unlock the secrets of the traffic pyramid and learn to distinguish between the art of passive and active marketing. Discover how targeted content can unlock doors to new opportunities and why belief in oneself is the cornerstone of every entrepreneurial journey. From SEO wizardry to the power of a well-placed guest appearance, this episode is a masterclass for anyone looking to leave a lasting impression on the podcasting world. Join us as Deidre Shemp extends a warm invitation to connect and continue this conversation on making an indelible mark with your voice.
How can the guests contact? website, email, social?
http://capsho.com
If you are a podcaster looking for the fastest way to market and grow your podcast with an AI-Powered Podcast Copywriting tool, try Capsho for free (no credit card required)
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Ever felt the crushing weight of a corporate job on your shoulders, dreaming of a day you could call the shots? Irving Chung did, and his leap into franchising turned those dreams into reality. Our latest episode is a treasure chest of insights from this former corporate warrior turned franchise mogul. Together, we dissect the mechanics behind franchising - a structure offering lower risk with remarkable support systems that pave the way to financial independence and lifestyle autonomy. Irving's story is more than inspiring; it's a blueprint for transforming professional fatigue into entrepreneurial passion.
Diving into the nitty-gritty of franchise investments, Irving lays bare the financial commitments and strategic considerations that go hand in hand with this venture. Discussing everything from initial fees to the critical working capital needed, he brings clarity to the often-murky waters of business ownership. This isn't just a chat about money; it's a masterclass in finding alignment between your business and your passion, and why that's the secret sauce during the tumultuous early days of franchise ownership. Plus, we juxtapose the perks of franchising against the uphill battle of starting from scratch, highlighting proven systems and corporate backing as invaluable assets.
But what about beyond the launch? Irving isn't shy about sharing his growth strategies and management philosophies that have propelled his franchises to the top. From hands-on to absentee ownership, we discuss the gamut of operating styles and the importance of striking the right balance to prevent burnout. As if that weren't enough, Irving opens up about his journey of diversification, leading him to found Frame Guidance, a consultancy firm for aspiring franchise owners. Whether you're a seasoned entrepreneur or a curious newbie, Irving's wisdom is the guiding light for anyone ready to carve their own path in the business world.
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The Digital Revolution Podcast
Welcome to The Digital Revolution Podcast, where marketing experts share their expertise.
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Ever wondered what it takes to break free from the nine-to-five grind and step into the world of business ownership? Jeremy Shapiro joins us this week to unravel the entrepreneurial journey, bringing to light the defining moments that separate the self-employed from true business owners. From his own leap from college dropout to serial entrepreneur, Jeremy dishes out essential advice on scaling your business, the art of hiring and delegation, and the transformative impact these strategies have on personal freedom and access to new ventures.
Navigating the entrepreneurial landscape comes with its own set of mental battles, and we aren't shy about addressing the imposter syndrome that plagues so many innovators. But fear not, because we also lay out the game-changing benefits of peer advisory groups like the Bay Area Mastermind, where entrepreneurs gather to challenge, inspire, and hold each other accountable. Plus, we get real about entrepreneurial burnout, offering sustainable practices to ensure your business grows without sacrificing your well-being.
Finally, we zoom in on the practical steps to amplify your business's bottom line, focusing on increasing transaction frequency, amounts, and volume while staying clear of common pitfalls. And as a special bonus, we peel back the curtain on the Bay Area Masterminds, sharing the treasure trove of resources they offer to those hungry for entrepreneurial success. Join us for a candid conversation filled with actionable insights and a peek into the collective wisdom that could propel your business to new heights.
How can the guests contact? website, email, social?
- Website: BayAreaMastermind.com
- Free Book: https://masterreads.bayareamastermind.com/
- Linkedin: https://www.linkedin.com/in/jeremyshapiro/
- Instagram: https://www.instagram.com/bayareamastermind/
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The Digital Revolution Podcast
Welcome to The Digital Revolution Podcast, where marketing experts share their expertise.
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Prepare to elevate your Amazon acumen as we bring you a treasure trove of insights from Rebecca Thomas, the savvy VP of Operations at Upper Echelon Products. Discover the transformative strategies that can amplify your cart value and learn about the anticipated, more granular Amazon reporting tools on the horizon. Our conversation with Rebecca traverses the dynamic landscape of Amazon's seller programs, illuminating the Seller Initiated Packaging (SIP) program's potential to optimize customer satisfaction and seller efficiency. With her guidance, you'll grasp how to adeptly manage customer returns and master the art of optimizing refund tools to maintain the health of your account.
Embark on a journey into the core of Amazon's inventory reimbursement process with us. We'll show you the ropes on how to ensure your business isn't leaking revenue due to lost or damaged goods within Amazon's logistical labyrinth. Rebecca reveals the intricacies behind the FBA fees and the critical need for a comprehensive reimbursement strategy that safeguards your bottom line. Moreover, our discussion uncovers the untapped financial possibilities many sellers overlook; Rebecca demonstrates how an effective in-house system trumps multiple external providers and how services like ExecuSeller can revolutionize your approach to financial audits.
Closing the loop on what it takes to thrive in the e-commerce world, Rebecca imparts the blend of audacity and strategic foresight needed for entrepreneurial success. Embrace the wisdom of 'yes and right' to navigate your business ventures with confidence, and consider the positive impact of fear as a motivating force. For those seeking to refine their e-commerce endeavors, Rebecca's deep well of expertise offers a reservoir of invaluable insights to draw from. Her stories and professional triumphs shared in this episode are sure to inspire and propel you towards maximizing your Amazon business's potential.
How can the guests contact? website, email, social?
https://execuseller.com/
https://www.linkedin.com/in/rebecca-thomas101/
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The Digital Revolution Podcast
Welcome to The Digital Revolution Podcast, where marketing experts share their expertise.
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Explore strategies to thrive financially, build legacy, and enhance life experiences.
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From the family-owned pavement to the electrifying energy of Wall Street, Chris How To Be Successful Operating a Small Business With Chris Lautenslager has navigated a path that's as unconventional as it is inspiring. In our latest episode, Chris joins us to recount his incredible journey and how he's now turning his expertise towards championing the unsung heroes of our economy—small businesses. As the founder of GitLooped LLC, he's igniting a conversation about the indispensable role these enterprises play in our communities, especially in the wake of a global pandemic.
Morning routines can be a game-changer, and Chris is a testament to that. He shares his personal regimen of meditation, reading, and meticulous planning that sharpens his leadership and sets a productive tone for the entire day. This isn't just about personal growth—Chris stresses that success is a collective endeavor. He discusses how fostering a culture of respect and appreciation within your team can counteract the pervasive 'quiet quitting' phenomenon, boosting both morale and the bottom line. It's an eye-opening look at how investing in ourselves and our people can pay dividends in business.
We wrap up with a powerful discussion on the 'prosperity loop'—a concept Chris champions that intertwines purpose, value, and joy in business practices. He argues that personal values should guide decisions, much like historical markers guiding travelers, a principle particularly resonant with small business owners. Chris's passion is palpable as he talks about the unique advantage these businesses have in creating genuine connections and value, a stark contrast to the often profit-maximizing constraints of larger public companies. Don't miss this episode, where we celebrate the entrepreneurial spirit and discover how small businesses keep that fire burning bright.
How can the guests contact? website, email, social?https://get-looped.com/
https://www.facebook.com/people/Get-Looped/100070935636104/
https://www.linkedin.com/in/chris-lautenslager/
https://twitter.com/GetLoopedLLC
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The Digital Revolution Podcast
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Get ready to unlock the secrets of conversion rate optimization with Marty Greif, the CRO wizard behind www.SiteTuners.com This episode is your golden ticket to transforming your website into a high-converting powerhouse. Marty shares his transition from tech aficionado to marketing maestro, and why he swears by the power of CRO to skyrocket business success. From educational startups to quirky t-shirt ventures, Marty has seen it all, but it's his passion for fine-tuning the digital experience that will captivate and educate you.
Navigate the intricate landscape of website optimization as Marty spills the beans on the hottest industry tools and strategies. Discover the hidden messages in heat maps and learn why 'anger clicks' might just be the best thing to ever happen to your website. Marty doesn't just theorize; he offers concrete, tried-and-true e-commerce tactics that you can implement right now. Say goodbye to rotating banners and hello to crisp, compelling messaging—changes that aren't just cosmetic, but sure-fire revenue boosters.
Wrapping things up, we journey through the resilience of sales and the magic of relationship marketing. Marty reflects on his own trials and triumphs, portraying every rejection as a seed for opportunity. He pulls back the curtain on SiteTuners' wealth of resources, aimed at those eager to master their digital domain. So, if you're looking to amp up your entrepreneurial game or just inject some serious efficacy into your online presence, this episode with Marty Greif is the mentor session you've been waiting for.
How can the guests contact? website, email, social
Website: https://sitetuners.com/
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Ever wondered how a serial entrepreneur turns the tide from multiple flops to a flourishing multi-million dollar empire? Acquisition entrepreneur Adrian Knight joins us to unravel his roadmap to success, transforming from the heartache of twelve failed startups to triumph in the children's education sector. We get to the heart of Adrian's tenacity and the mindset shift that propelled him to recognize his strengths in improving existing businesses instead of starting anew. His candid tales will not only inspire you but also offer a fresh perspective on the resilience needed to conquer the unpredictable waves of entrepreneurship.
Dive into the realm of no-money-down business acquisitions as Adrian elucidates the nuances behind these creative deals. By sharing his playbook, he reveals that purchasing power doesn't always spring from deep pockets but from a deep understanding of deal structuring. This episode peels back the layers of how to spot growth opportunities, trim the fat, and optimize business performance to unlock true value. If you're seeking a masterclass on turning potential into profit, Adrian's strategic insights are nothing short of a treasure map.
In the final stretch of our journey, Adrian guides us through the delicate art of sourcing and securing business acquisitions. He likens the process to navigating the stages of a romantic relationship, from the first blush of interest to the commitment of purchase. We dissect the importance of understanding seller motivations, cultivating trust, and the critical first steps post-acquisition. Adrian's wisdom extends beyond the boardroom, providing a playbook for managing risks and connecting with seasoned professionals to safeguard your venture into the world of business ownership. Follow Adrian's journey further and tap into his daily nuggets of wisdom by connecting with him on Instagram at Adrian J Knight, and for a deeper engagement, visit his website.
How can the guests contact? website, email, social?
www.adrianknight.co.uk
https://www.instagram.com/adrianjknight/
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The Digital Revolution Podcast
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Discover the power of data in reshaping the labor market with Cary Sparrow, founder and CEO of Wagescape. Our enlightening conversation takes you on Cary's intriguing journey from his early days as a computer geek to his transformational role in the U.S Navy, and ultimately, into the corporate world. Cary divulges the inspiration behind Wagescape's mission to centralize and normalize labor market data, a game-changing approach that is not only propelling business decisions forward but also innovating global HR processes. Witness firsthand how Cary's passion for structured data is revolutionizing the way workforce management is perceived and implemented.
Peel back the curtain on the often cloudy realm of compensation and employee benefits with us. Cary and I tackle the push for greater transparency within the corporate sphere, assessing the ripple effects of this trend on everything from legal compliance to crafting compelling compensation packages that marry employee aspirations with the company's ethos. We shed light on the pivotal role of non-cash benefits and intrinsic rewards in attracting talent, emphasizing the necessity for businesses to stay ahead of the curve in a job market that's perpetually in flux.
The world of work is evolving, and our discussion steers towards the tides of change washing over traditional office models. We analyze the burgeoning topics of wage inflation and unemployment, and dissect the transformative influence of remote work on employee and employer expectations alike. Cary offers invaluable insights from Wagescape's playbook on leveraging flexible work arrangements and global teams. Tune in to unearth strategies that ensure your company remains competitive, adaptive, and forward-thinking in a post-pandemic landscape where office spaces are no longer just physical, but a concept being redefined by innovation and necessity.
How can the guests contact? website, email, social?
Website: https://wagescape.com/wagescape/
Twitter (X): https://twitter.com/GreenwichHR
Linkedin: https://www.linkedin.com/company/wagescape-1/
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Ever wondered how self-confidence, strategy, and peak performance translate from the sports arena to the boardroom? Brandon Steiner, the visionary behind Collectible Exchange and The Steiner Agency, joins us to decode these parallels. In a fascinating exploration of his journey from founding Steiner Sports to leading his current enterprises, Brandon illuminates the intersection of sports marketing, collectibles, and the poignant lessons he's gleaned from iconic athletes. His stories, including a riveting one involving Mariano Rivera, serve as a playbook for anyone aiming to replicate the dedication and consistency required for success in any field.
In the realm of business, it's not just about who you know but how you grow with them. I share insights from my own experiences on the importance of fostering meaningful business relationships and mastering the art of marketing. The dialogue shifts focus to the potent combination of gratitude and personal growth, proposing that these elements are indispensable for achieving happiness and success. With a nod to the strategic value of deepening existing connections and offering authentic value, we discuss how these principles have shaped interactions with renowned professional athletes and business leaders alike.
As we wrap up, the conversation takes a nostalgic turn through the vibrant world of trading cards and collectibles. Brandon divulges the insider perspective on Collectible Exchange's role in a booming market, where enthusiasts can authenticate, grade, and monetize their treasures. He shares personal anecdotes that will resonate with collectors and entrepreneurs, detailing the considerations that come into play when navigating the trading card business, and the enduring thrill of the hunt for rare memorabilia. Join us on this journey and discover how the pursuit of passion can lead to profit in the dynamic world of sports collectibles.
The Digital Revolution Podcast
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Unlock the secrets to explosive business growth with growth marketing guru Carson Spitzke, founder of Spitz Solutions, in a candid conversation that transforms his competitive athlete's spirit into entrepreneurial gold. Journey with us as Carson lays out the roadmap for becoming an Amazon bestseller, highlighting how strategic moves with minimal effort lead to outsized success. From the ice rink to the marketplace, his story is an adrenaline rush of smart marketing tactics, and he generously shares these insights to help you replicate his winning formula in your own ventures.
Weathering hurricanes and market volatility, this episode is a treasure trove of resilience, showcasing why embracing failure is not just important but necessary. We dissect the complexities of decision-making, proving that data trumps emotion every time. Austin Carson adds a layer of intensity, discussing the mindset that sets successful entrepreneurs apart. His candid reflection on the freedom entrepreneurship affords over traditional employment is both refreshing and invigorating. Eager to learn from someone who's navigated the highs and lows of running a business? Austin extends an invitation to connect, promising a glimpse into the unyielding determination behind entrepreneurial success.
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Unlock the strategies that can send your business skyrocketing in growth as we sit down with digital marketing guru Bear Newman. This episode takes you through the transformative journey of SEO mastery to create a commanding online presence that ensures your website isn't just a drop in the digital ocean. Bear joins us from Bear Fox Marketing, where he has already turned the tide for numerous clients, sharing how one particular approach multiplied a client's web traffic six-fold in just half a year.
Bear doesn't hold back on the hard-hitting topics, including the controversial use of AI-generated content and its effect on SEO. If you're wrestling with whether to revamp existing website material or push out new content, Bear's expert insights will guide you towards a blend that champions quality over quantity. We also dissect the art of running Google Ads that pack a punch, even for low-cost e-commerce products, and how understanding the lifetime value of a customer can be your ace in the hole.
Eager to get a taste of what Bear Fox Marketing can do for you? By the end of our chat, you'll know exactly how to join forces with Bear's team for a consultation that's high on value and free from aggressive sales pressure. Tune in for an episode brimming with actionable advice that promises to fuel your marketing efforts and help your business stand out in a crowded marketplace.
How can the guests contact? website, email, social?
Website: bearfoxmarketing.com
Facebook: https://www.facebook.com/bearfoxmarketing/
Instagram: https://www.instagram.com/bearfoxmarketingllc/followers/mutualOnly
Linkedin: https://www.linkedin.com/company/bearfoxmarketing/
YouTube: https://www.youtube.com/@bearfoxmarketing9194
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The Digital Revolution Podcast
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Make More with Matt Heslin
Explore strategies to thrive financially, build legacy, and enhance life experiences.
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Join the conversation with Anita Mar, the remarkable CEO of Trademark Angel, as she shares her captivating journey from Israel to the helm of a leading trademark service company. With 25 years of rich experience, Anita offers a treasure trove of knowledge on the essentials of trademarks for e-commerce sellers, the power of brand identity, and the nuances of navigating Amazon's Brand Registry. Her insights are an invaluable compass for any entrepreneur steering their brand through the bustling marketplace of online retail.
Unlock the secrets to choosing a standout trademark name, understanding the importance of category selection, and avoiding the pitfalls of legal disputes with similar brands. Our chat with Anita illuminates the complexities of the trademark registration process and offers strategic advice on how to expedite your brand registry. The challenges of opposition periods and the benefits of filing for a trademark in various regions are demystified, equipping listeners with the savvy needed to protect their brand on a global scale.
Anita's expertise isn't all we unpack; we also explore the unique value Trademark Angel brings to the table. The company's commitment to client success, comprehensive services, and conservative approach ensures a high chance of registrability for your trademark. By the end of our session, you'll know exactly how to reach out to Trademark Angel to secure the trademark your brand deserves and be armed with entrepreneurial wisdom that goes beyond the trademark talk.
How can the guests contact? website, email, social?
https://trademarkangel.com/
https://www.linkedin.com/in/anitamar/
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Make More with Matt Heslin
Explore strategies to thrive financially, build legacy, and enhance life experiences.
Listen on: Apple Podcasts Spotify
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We crack open the secret vault of hilarity with Canada's own Dick Wybrow, who has turned the supernatural fiction genre on its head with his gut-busting humor. Picture this: a Canadian humorist penning bestsellers from a garage in New Zealand - and you've got the man of the hour! Dick regales us with his unlikely tale from a solitary childhood to a life brimming with laughter, best-selling books, and a love affair with radio that has listeners in stitches. His mantra of embracing the unconventional illuminates his journey through stand-up comedy, radio escapades, and crafting tales that have readers howling with delight.
Have you ever wondered what a wolf would do if it turned into a human? Dick's series protagonist, Cain, certainly has his paws full trying to navigate this conundrum. We trace the pawprints of Cain's adventure, from the bite that changed his life to his quest for humanity, all amid the uproar of an expanding book series and audiobooks voiced by Hollywood's finest. Dick's writing ritual is as quirky as his stories - early hours, a makeshift office, and a passion that doesn't know the meaning of 'quit.' His success echoes a truth for all entrepreneurs and creatives: love what you do, and do it with discipline.
But hold onto your funny bones, because Dick doesn't just write - he sells. He peels back the curtain on writing content that captures attention like a moth to a flame, sharing tales of radio campaign triumphs and the allure of humor in marketing. The potency of promise and payoff in storytelling, along with savvy strategies for harnessing the clout of Amazon and Facebook, are distilled into wisdom nuggets for aspiring writers and entrepreneurs alike. We wrap up with a salute to Dick's entrepreneurial spirit, a testament to the fact that a relentless drive and a chuckle can propel you to the top of the supernatural comedy food chain.
How can the guests contact? website, email, social?
https://www.dickwybrow.com/
https://www.facebook.com/DickWybrow
https://www.instagram.com/dickwybrow/
https://www.tiktok.com/@dickwybrow_
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Welcome to The Digital Revolution Podcast, where marketing experts share their expertise.
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Unlock the door to e-commerce mastery with our inspiring guest, Kieron James, as he traces his exceptional journey from web design to his innovative role in the domain name registration arena. With a keen eye for strategy and a heart for entrepreneurship, Ian's story isn't merely a personal saga; it's a blueprint for aspiring business moguls seeking to chart their own paths in the dynamic world of digital commerce. His candid discussion on the importance of automation, the art of SEO, and the value of exceptional customer experience serves as a beacon for those eager to learn the ropes of online business success.
Prepare to have your perspective on payments transformed as Kieron James, CEO of Wonderful, leads us through the promising landscape of open banking. This episode peels back the layers on how this technology is reinventing financial transactions for businesses and charities, offering a glimpse into a world where high card processing fees become a relic of the past. Ian's journey through the challenges of establishing a fundraising platform to pioneering a payment processing solution reveals the untapped potential of open banking to significantly impact the way we handle money.
Lastly, we examine the tangible benefits of open banking for small enterprises and nonprofits, with Ian bringing into focus how instantaneous transactions can breathe life into the daily operations of these organizations. He shares how his payment processor, Wonderful, is carving out novel pathways in the UK's commercial sector, buoyed by the success with charities. We wrap up by spotlighting the human side of entrepreneurship, from Ian's favorite reads to his views on corporate dynamics versus startup agility, and the crucial traits that define a triumphant entrepreneur. Join us for this compelling episode that promises not just insights but a roadmap to thriving in the e-commerce and fintech arenas.
How can the guests contact? website, email, social?
Website: https://wonderful.co.uk/
Instagram: https://www.instagram.com/kieronjames
Linkedin: https://www.linkedin.com/in/kieronjames/
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The Digital Revolution Podcast
Welcome to The Digital Revolution Podcast, where marketing experts share their expertise.
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Embark on a journey with Steven Weigler, the genius behind Emerge Counsel, as we uncover the pivotal role of intellectual property in the entrepreneurial landscape. Steven recounts his own leap from the rigid world of corporate law to the exhilarating freedom of entrepreneurship. His story is a treasure trove for anyone considering the bold move to 'fire the man' and pursue their own business dreams, loaded with advice on the resilience and inventiveness this path demands.
Our discussion takes a deep look into the realm of e-commerce, highlighting how trademarks, trade dress, and distinct sounds can anchor a brand's identity and set it apart in a crowded digital marketplace. Steven sheds light on the nuances of Amazon's Brand Registry and offers strategic counsel for securing trademarks and patents that could be the difference between blending in and standing out. For those ready to protect the heartbeat of their brand and carve out a competitive edge online, this conversation is an invaluable guidepost.
Closing out our chat, Steven emphasizes the often-overlooked importance of choosing the right legal structure for your entrepreneurial venture. From aligning your business for future growth to preparing for a potential exit, he underscores the risks of ignoring legal planning. We also get a glimpse into Steven's world outside the office, from his current read to his passion for fitness and mixed martial arts. And for those looking to reach out to Steven or learn more about Emerge Counsel, all the details await in our show notes, ready to help you take that next step forward.
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The Digital Revolution Podcast
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Ever dreamed of swapping your suit and tie for a chef's apron and the smoky aroma of barbecue? That's exactly what our guest Andrew Beeler did, and he's here to fan the flames of your entrepreneurial spirit. Andrew, a former finance professional, shares his mouthwatering journey into the world of BBQ entrepreneurship, highlighting how an online barbecue business can thrive in the e-commerce landscape. His transition from the meticulous world of finance to the craft of slow-cooked meats is not just inspiring but also a masterclass in leveraging personal passion into a successful business model.
As we navigate the smoke-infused trails of Andrew's story, we uncover the liberating power of e-commerce, which allowed him to conduct business from any smoke-filled corner of the world. The financial acumen he honed in wealth management became the bedrock for his new venture, proving that a love for food and a head for numbers can be a match made in heaven. The conversation digs into the emotional challenges of trading security for the thrill of the unknown, and the fortitude required to embrace the digital marketing beast that is indispensable to e-commerce success.
Wrapping up our session, we chew the fat on how Andrew's urban smokehouse concept is revolutionizing the way city slickers experience the joy of BBQ. He gives us the skinny on catering to the convenience craved by the urbanite palate while being mindful of dietary trends and diverse preferences. Before we sign off, Andrew extends a warm invitation to continue the dialogue through the smoky signals of social media, promising that this is just the appetizer to a much bigger feast of his BBQ saga. So, prepare your tastebuds and fire up your ambition, because this episode is a rare treat that's perfectly seasoned with insights and inspiration.
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The Digital Revolution Podcast
Welcome to The Digital Revolution Podcast, where marketing experts share their expertise.
Listen on: Apple Podcasts Spotify
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Unlock the resilience and strategic genius of John Weberg as he maps out his entrepreneurial triumphs, straight from digital marketing roots to a pinnacle in growth consulting. Experience firsthand how John's journey through early setbacks became the foundation of his achievements, offering a playbook for those yearning to break free from the 9-to-5 life. This episode isn't just an interview; it's a masterclass in transforming failures into stepping stones toward success.
Dive deep into the nuts and bolts that fast-track business growth, where John spills the secrets of impactful follow-up and lead generation. With his expert take, we learn that the human touch in marketing still reigns supreme, even in a tech-saturated world. Don't miss the part where we dissect the art of upselling and email marketing—as if John's handing you the keys to unlock untapped profits and fortify customer loyalty for your business.
As the conversation wraps, John doesn't just leave us inspired; he arms us with a mindset overhaul. Learn how to swap consumption for creation, fear for bold strides, and welcome an unending quest for knowledge. We even get a sneak peek at Profit Wise, John's brainchild for empowering entrepreneurs at every stage. Ready to scale new heights in your business? John Weeberk's insights are the compass you've been searching for, and this episode is your map to the treasure.
https://jonweberg.com/
https://www.facebook.com/JonnyWebes/
https://instagram.com/jonnywebes
https://www.linkedin.com/in/jonweberg/
https://tiktok.com/@jonweberg
https://www.youtube.com/c/JonWeberg
Send Audience To:
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I truly want to educate & give every piece of actionable advice I can to your listeners. In order to do this, I'd love for them to be directed to subscribe to my YouTube channel where they can continue learning how to scale their businesses efficiently & at a massive profit. And they'll learn how to improve their finances & personal lives!
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The Digital Revolution Podcast
Welcome to The Digital Revolution Podcast, where marketing experts share their expertise.
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Have you ever stared out of your office window, wondering if the path you're on is truly yours to walk? Rami Abut, our inspiring guest, did just that and transformed his life from a dissatisfied corporate engineer to the founder of ArchWeb Design. He shares the trials and triumphs of leaving everything behind to pursue his passion in the world of digital nomadism and entrepreneurship. With ArchWeb Design, Rami now aids SaaS companies in enhancing their web presence and driving conversions, providing a beacon for others who yearn to kindle their own professional fires.
Embarking on a new path comes with its own set of challenges and uncertainties. Rami opens up about the practicalities and emotions of shifting to a digital nomad lifestyle. He talks about finding purpose, managing risk, and the importance of aligning with one's inner compass. His personal anecdotes serve as both a caution and encouragement for those considering a similar journey. Plus, Rami's insights into the intricacies of web design and user experience offer a glimpse into the meticulous craft that goes into creating a successful online platform.
As we wrap up our exchange, Rami delves into the factors that make websites for SaaS companies stand out, shedding light on Webflow's marketing advantages and his agency's tailored approach to high-converting designs. He extends an invitation to those eager to optimize their online presence to reach out and join the conversation. This chat with Rami is not just a story of personal growth; it's a treasure trove of wisdom for anyone standing at the crossroads of change, ready to take the leap into the life they dream of.
Website = www.archcowebdesign.com
Free 38 page guide with tips on how to improve your homepage conversion rate = https://www.archcowebdesign.com/guides/report
LinkedIn = https://www.linkedin.com/in/rhami/
Instagram = https://www.instagram.com/rhami_ax/
Email = rhami@archcowebdesign.com
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The Digital Revolution Podcast
Welcome to The Digital Revolution Podcast, where marketing experts share their expertise.
Listen on: Apple Podcasts Spotify
Make More with Matt Heslin
Explore strategies to thrive financially, build legacy, and enhance life experiences.
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Are you eager to discover the secrets of successful e-commerce from an industry expert? Matt Edmondson, a seasoned entrepreneur with a whopping $75 million in worldwide sales to his name, joins us for a candid chat. Matt's journey into e-commerce, which began in the late 90s, is rife with insights and lessons that are crucial for any budding e-commerce entrepreneur. He offers a glimpse into the top performers in the industry, particularly in the beauty and health supplement space, and emphasizes the importance of customer centricity and company culture.
How do you turn a hobby into a revenue stream? We navigate this exciting question, sharing our own experiences and insights. From discussing the impact of outsourcing paid media on cost acquisition to dishing out advice on product selection for nascent e-commerce brands, we touch on all the essential elements. Matt also shares his experience of setting up a wood shop as a hobby and the steps he took to transform it into a business opportunity, offering valuable advice on monetizing hobbies.
The future of e-commerce, the traits of successful entrepreneurs, and emerging trends like live shopping and podcasting - we cover it all. Matt even sheds light on his innovative e-commerce cohort and how it offers workshops on seven key areas of e-commerce. This episode is a windfall of knowledge and inspiration for anyone passionate about e-commerce or simply curious about it. Tune in and join us on this thrilling journey into the ever-evolving world of e-commerce.
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The Digital Revolution Podcast
Welcome to The Digital Revolution Podcast, where marketing experts share their expertise.
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Ever wondered how a business can pivot from reliance on one major platform to flourishing across multiple revenue streams? Join us for a candid exploration of our very own transformation in 2023. We're not just talking shop; we're giving you the nitty-gritty on how we've spread our wings from Amazon US to international marketplaces, direct-to-consumer websites, and the untapped potential of B2B sales. With a sprinkle of successes and a dash of lessons learned, we're serving up the real story behind product launches and the strategies that drove an overall 11% portfolio growth.
Now, hold onto your hats because it's not all boardrooms and balance sheets. We're also bringing you the heart-pumping tales of archery bear hunts in Manitoba and family trips in Wyoming, drawing astonishing parallels between the focus required for outdoor exploits and the grit needed for business success. Plus, I'm giving you an inside look at how the discipline of Jiu Jitsu has been a cornerstone in developing perseverance and resilience that translates to the remote work environment.
As we wrap up, listen in on how personal health strides have intertwined with our professional milestones. I'm getting real about the highs and lows of tackling sleep apnea, embracing fitness, and how a health-focused mindset has been a lynchpin for thriving in business and life. And, as a festive bonus, you'll get a peek at the peculiar and delightful Grinch Christmas tree that's taken up residence in my office. Come share in our reflections, victories, and a bit of Christmas cheer as we gear up for the new year.
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On Apple Podcasts ►https://podcasts.apple.com/us/podcast/firingtheman/id1493680004
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The Digital Revolution Podcast
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Picture this: a Mexican engineer turned marketing guru, who's also a seasoned Amazon seller, sharing his insights on cracking the Mexican market. That's exactly what you're in for as we welcome our guest, Ramiro Vlasco, to the show! Ramiro's unique journey from the world of engineering to the echelons of Amazon entrepreneurship is sure to inspire. His remarkable acumen, coupled with his Mexican roots, positions him as the perfect guide to offer invaluable insights into the potential of the Mexican market.
As the conversation unfolds, we explore the tremendous potential of selling on Amazon Mexico, especially for US-based sellers. With Mexico's robust post-pandemic recovery and its growing trade relationship with the US, there's a lot to unpack. We delve into the rise of online shopping in Mexico, and how this shift in consumer behavior is fueling market growth. If you're a US seller, take note. We predict a significant uptick in the Mexican market's potential, making it the perfect time to consider expansion.
However, every marketplace comes with its own set of challenges. In our final segment, Ramiro takes us through the intricacies of Mexican bureaucracy, regulations, and tax implications for foreign businesses. It's complex terrain, but with Ramiro's guidance, we see these challenges not as deterrents, but as opportunities. We also get a rare glimpse into Ramiro's personal life - his love for music, chess, cooking, and his favorite book, Dune. Ramiro's unique insights on entrepreneurship, strategy, risk management, and the role of luck in achieving success round-off an unmissable conversation. Tune in and get ready to expand your horizons.
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The Digital Revolution Podcast
Welcome to The Digital Revolution Podcast, where marketing experts share their expertise.
Listen on: Apple Podcasts Spotify
Make More with Matt Heslin
Explore strategies to thrive financially, build legacy, and enhance life experiences.
Listen on: Apple Podcasts Spotify
Support the show
Ever wonder how an introvert can thrive in the entrepreneurial world? Today, we have Megan Chlor, co-founder of Automate Me, who will share her journey transitioning from a 9-5 job to a successful entrepreneur. Megan shares her experiences, the highs, the lows, and how her introversion has been a superpower in her business journey. She emphasizes the importance of recognizing and learning from our missteps while maintaining a balance between business prosperity and personal well-being.
The second part of our conversation pivots to the realm of social media, where Megan imparts her expertise in audience engagement and crafting messages that resonate. It’s not just about selling your product or service; it’s about centering your messaging around the pain points of your ideal client. We delve into interesting examples such as Elon Musk and a health coach's client. Learn how you can powerfully utilize personal branding, storytelling, and connection-building to make your mark in the crowded digital space.
As we wrap up, we explore digital marketing strategies and how to stand out amidst competition. From the role of AI to the importance of manual review and fine-tuning, Megan offers valuable insights and practical tips. And, for those of you interested in connecting with Megan, you'll find her contact details at the end. So, buckle up for this enriching episode, where Megan Chlor takes us through her entrepreneurial journey, the power of introversion and the ins and outs of effective digital marketing.
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On Apple Podcasts ►https://podcasts.apple.com/us/podcast/firingtheman/id1493680004
On Spotify
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On Stitcher
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You're about to unlock the world of entrepreneurial e-commerce alongside digital marketing specialist, Tina Barr. With 15 years of experience and a focus on product-based Shopify stores, Tina gifts us an engaging walkthrough on how to transition from managing big-budget ad campaigns to helping small businesses flourish online. You'll grasp the importance of utilizing Shopify as your prime tool, and Tina hands out her top tips for driving traffic to your store too.
This episode isn't just about setting up shop; we're here to guide you through the maze of data segmentation and the art of decluttering in the e-commerce world. Tina encourages small businesses to wield tools like Clavio to make data more approachable and manageable. You'll understand why starting small and gradually scaling up is key to sustainable business growth. Tina helps us see through the clutter, emphasizing the need to streamline SKUs for better sales and profitability. Get ready to uncover the power of limited availability, and how seasonal products can create a demand surge.
But we're not stopping there. We're pushing the boundaries and exploring workplace challenges and strategies for success with Tina. Traditional employment has its drawbacks, and Tina takes us through her perspective on these. Get ready to understand the importance of continuous learning and adaptability in the fast-paced e-commerce industry. As we wrap up the episode, Tina highlights her most crucial coaching lessons - decluttering your digital, physical, and mental spaces, understanding the importance of marketing, and defining your customer avatar are just a few. If you're an aspiring entrepreneur or an established one, you won't want to miss out on these actionable insights!
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On Apple Podcasts ►https://podcasts.apple.com/us/podcast/firingtheman/id1493680004
On Spotify
► https://open.spotify.com/show/2mE9YcE5gWtMwsmZUTS84M
On Stitcher
► https://www.stitcher.com/podcast/firingtheman?refid=stpr
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
💻 COACHING 👇
https://firingtheman.com/coaching/
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬**
The Digital Revolution Podcast
Welcome to The Digital Revolution Podcast, where marketing experts share their expertise.
Listen on: Apple Podcasts Spotify
Support the show
Ready to unravel the secrets of successful e-commerce businesses? Prepare to be enthralled as we sit down with the founder of Walton Birch, Catherine Smith, a real game-changer in the e-commerce field. Catherine doesn't just understand the industry; she shapes it, and she's here to guide us through the maze of online selling, specifically focusing on the power of having a standalone website, even when your major sales are through platforms like Amazon.
Catherine opens the door to the world of Shopify, an e-commerce platform with built-in marketing features and affordable pricing plans ideally suited for budding entrepreneurs. She skillfully navigates us through the ease of transitioning from a marketplace to Shopify and why it's a move worth considering. With Catherine leading the way, we delve into the nitty-gritty of optimizing product listings for an unbeatable customer experience and how to maximize both marketplace and Shopify stores for better margins and discoverability.
Switching gears, Catherine lets us peek into her personal life, sharing her favorite book - "The Sum of Us" by Heather Riggie, and her love for paper crafting and diamond painting. We also lightly touch on the open layout floor plans in offices and why it's something she doesn't miss. Finally, Catherine underscores the essence of persistence and patience in achieving e-commerce success and generously offers a free website audit through her company, Walton Birch. So why wait? Take the first step to transform your e-commerce business today. Tune in and let Catherine Smith guide you to success!
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💥LISTEN TO THE PODCAST 👇
On Apple Podcasts ►https://podcasts.apple.com/us/podcast/firingtheman/id1493680004
On Spotify
► https://open.spotify.com/show/2mE9YcE5gWtMwsmZUTS84M
On Stitcher
► https://www.stitcher.com/podcast/firingtheman?refid=stpr
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
💻 COACHING 👇
https://firingtheman.com/coaching/
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬**
The Digital Revolution Podcast
Welcome to The Digital Revolution Podcast, where marketing experts share their expertise.
Listen on: Apple Podcasts Spotify
Support the show
Ever had a conversation with an AI? How about using one as a creative partner? Join us on this fascinating journey as we unveil the incredible potential of chat GPT in the creative process. Learn how it can serve as a sounding board for your ideas or even help generate engaging content for a novel. We also dissect the creative process into manageable steps with our favorite AI friend, showing you how a blend of randomness and method can birth unique ideas.
Think AI is only good for creativity? Think again. We venture into the realm of trend analysis and show you how AI tools like Web Pilot and Vox Script can offer you valuable insights from popular platforms like YouTube and Amazon. Imagine being able to extract crucial information from data dumps, and all it takes is asking the right questions. We also highlight how chat GPT can skyrocket your e-commerce profits, thanks to the magic combo of batch processing, Google spreadsheets, and Wolfram Alpha.
But it's not all tech and tools. We go personal and share our experiences with the challenges and benefits of remote living. We stress the need for self-motivation, resilience, and balance, especially when work and family life cross paths. The journey then takes a twist towards the challenges of traveling with young children and the importance of stability. And to wrap it up, we examine the power of strong emotions as motivation, and how a little discontentment could be the push we need. Join us and let's explore the delightful blend of technology, personal development, and entrepreneurship.
GETIDA Amazon Owes You Money! Get $400 in FREE reimbursements done for you, follow the link below.
Helium1050% OFF first month OR 10% OFF LIFETIME subscription = PROMO CODE “FTM”SoStocked
Start Your 30-Day Free TrialYour 1st Month Is Free For Any Plan You Choose!**If You receive value from this content please SUPPORT The Podcast
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Instagram ► https://www.instagram.com/firingtheman/**
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💥LISTEN TO THE PODCAST 👇
On Apple Podcasts ►https://podcasts.apple.com/us/podcast/firingtheman/id1493680004
On Spotify
► https://open.spotify.com/show/2mE9YcE5gWtMwsmZUTS84M
On Stitcher
► https://www.stitcher.com/podcast/firingtheman?refid=stpr
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
💻 COACHING 👇
https://firingtheman.com/coaching/
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬**
The Digital Revolution Podcast
Welcome to The Digital Revolution Podcast, where marketing experts share their expertise.
Listen on: Apple Podcasts Spotify
Support the show
What do you get when you combine a best-selling author, a celebrity ghostwriter, and a high ticket affiliate marketer? An intriguing conversation with Jonathan Green, that's what. Jonathan found himself navigating the icy waters of the job market after being fired during a blizzard and turned this devastating setback into a thriving online business. Hear his captivating story about discovering his artistic voice, stumbling into the world of writing, and transforming his penchant for words into a lucrative career.
This episode goes beyond just writing. It peels back the layers of technology evolution and resistance, with Jonathan drawing from his own experiences. From calculators to Napster, we journey through how technology has revolutionized our culture and mindset, the phases of technology adoption, and its profound effects on various industries. Get Jonathan's unique perspective on the current state of AI, and why it's often designed to be an unpleasant experience. Prepare to be amazed, as we unravel the dubious tactics employed by major AI companies.
But that's not all. We also explore the often overlooked user experience aspect of AI tools, and their potential in opening doors for entrepreneurs. Discover the promise of AI image generators and the vital role played by AI chatbots in enhancing communication. Jonathan also shares his invaluable insights on the importance of good prompts and the pitfalls of using outdated ones. Learn from his experiences in using AI tools to optimize content generation, and achieving the best results. So, get ready for a thought-provoking conversation that promises to inspire and guide you on your entrepreneurial journey.
GETIDA Amazon Owes You Money! Get $400 in FREE reimbursements done for you, follow the link below.
Helium1050% OFF first month OR 10% OFF LIFETIME subscription = PROMO CODE “FTM”SoStocked
Start Your 30-Day Free TrialYour 1st Month Is Free For Any Plan You Choose!**If You receive value from this content please SUPPORT The Podcast
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🗣️ TALK TO US ON SOCIAL MEDIA 👇
Instagram ► https://www.instagram.com/firingtheman/**
Facebook ► https://www.facebook.com/FiringTheMan
**Website ► https://firingtheman.com/
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💥LISTEN TO THE PODCAST 👇
On Apple Podcasts ►https://podcasts.apple.com/us/podcast/firingtheman/id1493680004
On Spotify
► https://open.spotify.com/show/2mE9YcE5gWtMwsmZUTS84M
On Stitcher
► https://www.stitcher.com/podcast/firingtheman?refid=stpr
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
💻 COACHING 👇
https://firingtheman.com/coaching/
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬**
The Digital Revolution Podcast
Welcome to The Digital Revolution Podcast, where marketing experts share their expertise.
Listen on: Apple Podcasts Spotify
Support the show
Ready to unlock the secrets of e-commerce and equip your business for a future of success? This episode, featuring John Rossman, former Amazon director and current founder of Rossman Partners, offers a deep dive into the ever-evolving world of e-commerce. Our chat uncovers key insights into the role of small businesses in shaping the e-commerce landscape, highlighting their potential in swift decision-making and quick strategy adoption. We also explore the integral role of Artificial Intelligence in e-commerce, providing savvy entrepreneurs a roadmap to staying ahead in the digital age.
Fascinated by the intersection of AI and business productivity? John Rossman shares his expertise on how companies can leverage chat, GPT and generative AI to maximize value. From generating innovative ideas to optimizing Standard Operating Procedures, Rossman stresses the power of AI tools in boosting business processes. He also underscores the importance of clearly defining processes and employing automation as critical steps for scaling businesses.
In this hyper-digital era, Rossman prophesies the potential for companies to achieve up to 100x increases in productivity. But how do we avoid the pitfalls that often lead to failed digital transformations? This episode reveals the habits that can lead to success and unpacks the concept of a "big bet", a cornerstone strategy Rossman himself used to reach his current success. As Rossman shares his journey from Amazon to Rossman Partners, you'll gain insights into the strategies that have propelled his trajectory and can similarly drive your own entrepreneurial success.
The Digital Revolution Podcast
Welcome to The Digital Revolution Podcast, where marketing experts share their expertise.
Listen on: Apple Podcasts Spotify
Support the show
What would it be like to have a sales and marketing team that thrives in the niche industry landscape? Join us as we explore this question with Ted Fluck, a seasoned expert in the field of sales and marketing team building. We dissect the elements that contribute to a successful, dynamic sales team, delve into the significance of understanding company culture, and discuss the traits of an alpha hunter, an individual who is relentless in their sales approach.
In our conversation, we also pivot to the role of listening skills in the world of sales. Ted enlightens us on how to foster trust with clients swiftly, underlining the importance of asking the right questions and equipping yourself for skepticism. We explore where to find salespeople, the untapped potential of semi-retired individuals and mothers who can work from home, and the critical part that compensation plays in aligning a team.
As we round off our insightful discussion, we venture into the realm of AI and its impact on sales and marketing. Ted shares his predictions on how AI could revolutionize the industry landscape in a few years, touching on potential obstacles posed by AI and strategies to navigate them. We wrap up by discussing the imperative qualities of successful entrepreneurs and the resilience required in the face of adversity. This episode is brimming with invaluable insights for anyone aiming to build a robust sales and marketing team. Tune in and equip yourself with the knowledge to breed success in your sales and marketing efforts.
GETIDA Amazon Owes You Money! Get $400 in FREE reimbursements done for you, follow the link below.
Helium1050% OFF first month OR 10% OFF LIFETIME subscription = PROMO CODE “FTM”SoStocked
Start Your 30-Day Free TrialYour 1st Month Is Free For Any Plan You Choose!**If You receive value from this content please SUPPORT The Podcast
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🗣️ TALK TO US ON SOCIAL MEDIA 👇
Instagram ► https://www.instagram.com/firingtheman/**
Facebook ► https://www.facebook.com/FiringTheMan
**Website ► https://firingtheman.com/
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💥LISTEN TO THE PODCAST 👇
On Apple Podcasts ►https://podcasts.apple.com/us/podcast/firingtheman/id1493680004
On Spotify
► https://open.spotify.com/show/2mE9YcE5gWtMwsmZUTS84M
On Stitcher
► https://www.stitcher.com/podcast/firingtheman?refid=stpr
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
💻 COACHING 👇
https://firingtheman.com/coaching/
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬**
The Digital Revolution Podcast
Welcome to The Digital Revolution Podcast, where marketing experts share their expertise.
Listen on: Apple Podcasts Spotify
Support the show
What if you had the power to amplify your entrepreneurial journey, learn from the best, and laugh along the way? This is precisely what we've created over 200 episodes of Firing the Man, and we're taking a moment to celebrate and reflect on this remarkable milestone. From our humble beginnings, we'll walk you through our journey, starting with the very first episode that laid the foundation for the show. We'll share golden nuggets from our top episodes, like the game-changing insights we gained from our guest Walker Diable, author of Buy Then Build in episode 45, and the valuable lessons we learned about time management in episode four.
Our journey is filled with both laughter and learnings. Ken and I will each share our personal picks from the treasure trove of episodes. Ken draws wisdom from episode 85, where we talked about Hal Elrod's The Miracle Morning, and episode 91, where we featured Adam Feinberg sharing his monumental business exits. On the other hand, I fondly recall episode 30, where I shared my journey of leaving my job. As we invite you to celebrate with us, we also reflect on the profound podcasting lessons we've learned over the years. Get ready to discover the power of consistency, the importance of active listening, and the joy of learning through questioning. So, join us on this special episode as we celebrate, reminisce, and gear up for more exciting times ahead!
GETIDA Amazon Owes You Money! Get $400 in FREE reimbursements done for you, follow the link below.
Helium1050% OFF first month OR 10% OFF LIFETIME subscription = PROMO CODE “FTM”SoStocked
Start Your 30-Day Free TrialYour 1st Month Is Free For Any Plan You Choose!**If You receive value from this content please SUPPORT The Podcast
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🗣️ TALK TO US ON SOCIAL MEDIA 👇
Instagram ► https://www.instagram.com/firingtheman/**
Facebook ► https://www.facebook.com/FiringTheMan
**Website ► https://firingtheman.com/
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💥LISTEN TO THE PODCAST 👇
On Apple Podcasts ►https://podcasts.apple.com/us/podcast/firingtheman/id1493680004
On Spotify
► https://open.spotify.com/show/2mE9YcE5gWtMwsmZUTS84M
On Stitcher
► https://www.stitcher.com/podcast/firingtheman?refid=stpr
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
💻 COACHING 👇
https://firingtheman.com/coaching/
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬**
The Digital Revolution Podcast
Welcome to The Digital Revolution Podcast, where marketing experts share their expertise.
Listen on: Apple Podcasts Spotify
Support the show
Get ready to embark on a journey with Bridget Hom, the inspiring entrepreneurial powerhouse who traded her corporate career for the thrill of building her own business. Bridget, a motivational speaker and mindset coach, will be your guide as she shares her story of shifting gears, the importance of showing up as your true self, and the ways she inspires those around her to do the same.
Bridget didn't just jump into the entrepreneurial pool, she took a daring leap. Hear her recount the bold steps she took to take on an entirely new career path, the self-talk she had to navigate, and how she learned to dance with fear instead of running from it. Bridget shares the profound importance of keeping a check on your 'serenity', 'sanity' and 'bank account' while embracing entrepreneurship.
Her story is a testament to her determination and tenacity, but it doesn't stop there. Bridget also shares some incredible coaching tips for up-and-coming entrepreneurs. From her "Four Selves" strategy, designed to honor your emotional, spiritual, intellectual, and physical aspects, to her "Stuck on Ready" mindset programming, her insights are truly valuable. As she talks about managing life post-divorce and maintaining her inner voice amidst challenges, Bridget encourages us all to stay problem-aware and solution-seeking. This episode is jam-packed with motivation and a roadmap to success in entrepreneurship, so make sure you don't miss it!
GETIDA Amazon Owes You Money! Get $400 in FREE reimbursements done for you, follow the link below.
Helium1050% OFF first month OR 10% OFF LIFETIME subscription = PROMO CODE “FTM”SoStocked
Start Your 30-Day Free TrialYour 1st Month Is Free For Any Plan You Choose!**If You receive value from this content please SUPPORT The Podcast
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🗣️ TALK TO US ON SOCIAL MEDIA 👇
Instagram ► https://www.instagram.com/firingtheman/**
Facebook ► https://www.facebook.com/FiringTheMan
**Website ► https://firingtheman.com/
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💥LISTEN TO THE PODCAST 👇
On Apple Podcasts ►https://podcasts.apple.com/us/podcast/firingtheman/id1493680004
On Spotify
► https://open.spotify.com/show/2mE9YcE5gWtMwsmZUTS84M
On Stitcher
► https://www.stitcher.com/podcast/firingtheman?refid=stpr
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
💻 COACHING 👇
https://firingtheman.com/coaching/
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬**
The Digital Revolution Podcast
Welcome to The Digital Revolution Podcast, where marketing experts share their expertise.
Listen on: Apple Podcasts Spotify
Support the show
What if you could learn the strategies to optimize your online business from a 19-year industry veteran? Let's buckle up and journey with Krista Grasso, a seasoned e-commerce expert and strategic planning mastermind, who turned her passion for art into a successful jewelry business, skillfully marrying lean manufacturing principles to business optimization.
As we navigate the business landscape, we traverse the 'messy middle' of transitioning from a one-man handmade business model to a scalable venture and the common pitfalls entrepreneurs encounter in this phase. With Krista at the helm, we delve into the importance of understanding the profit behind each product, the significance of inventory management systems, and the role of automating and streamlining processes. She also sheds light on the crucial aspect of hiring strategies, particularly the concept of 'inspired ownership,' and innovative compensation models to align team interests with business success.
Lastly, we journey through the uncharted waters of creating luxe client experiences, guiding buyers through their purchase journey, and maintaining product excitement. Krista unpacks the four pillars of the Lean-Out Method: context, clarity, commitment, and kaizen, providing invaluable insights on transitioning from an artist mindset to an entrepreneur mindset. Encouraging us to reimagine and reevaluate our vision constantly, she emphasizes the role of systems, planning, and team in creating an ecosystem of success. We also have a special offer for listeners, Simplified Scale Ops Academy, a program that helps you put systems in place and train a 'Lean Dream Team.' Head to the show notes for a hefty $500 off the program. So, are you ready to lean out and scale up your e-commerce venture with Krista Grasso's expert advice?
GETIDA Amazon Owes You Money! Get $400 in FREE reimbursements done for you, follow the link below.
Helium1050% OFF first month OR 10% OFF LIFETIME subscription = PROMO CODE “FTM”SoStocked
Start Your 30-Day Free TrialYour 1st Month Is Free For Any Plan You Choose!**If You receive value from this content please SUPPORT The Podcast
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💥LISTEN TO THE PODCAST 👇
On Apple Podcasts ►https://podca**
The Digital Revolution Podcast
Welcome to The Digital Revolution Podcast, where marketing experts share their expertise.
Listen on: Apple Podcasts Spotify
Make More with Matt Heslin
Explore strategies to thrive financially, build legacy, and enhance life experiences.
Listen on: Apple Podcasts Spotify
Support the show
Prepare to be captivated by the riveting journey of video marketing expert and former TV director, Elizabeth Griffin, as she unlocks the secrets to video marketing for online businesses. Starting her career as a history student, Elizabeth's fascinating transformation into a video expert is weaved around the art of storytelling - a tool that has been pivotal to her success. Her in-depth knowledge about creating videos that capture attention, finding relevant topics, and answering fundamental questions about your products are all geared to ensure that your brand gets found online.
We also navigate the world of video gadgets, unraveling the mysteries of microphones and revealing the best brands to invest in for your video marketing journey. Elizabeth offers valuable insights on the importance of video editing and her preference of editing software platforms. The conversation takes a personal turn as we discuss the ups and downs of entrepreneurship and how perseverance through tough times is the real key to success. Elizabeth gives us a peek into her workspace, sharing how her current video equipment impacts her work. So, gear up to amp your video marketing game with this insightful episode!
GETIDA Amazon Owes You Money! Get $400 in FREE reimbursements done for you, follow the link below.
Helium1050% OFF first month OR 10% OFF LIFETIME subscription = PROMO CODE “FTM”SoStocked
Start Your 30-Day Free TrialYour 1st Month Is Free For Any Plan You Choose!**If You receive value from this content please SUPPORT The Podcast
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🗣️ TALK TO US ON SOCIAL MEDIA 👇
Instagram ► https://www.instagram.com/firingtheman/**
Facebook ► https://www.facebook.com/FiringTheMan
**Website ► https://firingtheman.com/
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💥LISTEN TO THE PODCAST 👇
On Apple Podcasts ►https://podcasts.apple.com/us/podcast/firingtheman/id1493680004
On Spotify
► https://open.spotify.com/show/2mE9YcE5gWtMwsmZUTS84M
On Stitcher
► https://www.stitcher.com/podcast/firingtheman?refid=stpr
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
💻 COACHING 👇
https://firingtheman.com/coaching/
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Are you ready to tap into the mind of a fashion powerhouse? We had an invigorating chat with Angela Taylor George, the creative genius behind Alice and Trixie, who has been leaving her stylish mark on the fashion industry for more than forty years. Angela offers an honest recount of her transition from retail to entrepreneurship, shedding light on the importance of knowing your customer, having a product-market fit and the continuous evolution in business. Her entrepreneurial journey and her firing-the-man story is both motivating and enlightening, offering invaluable lessons for those ready to take the leap into entrepreneurship.
Angela's extensive experience with both wholesale and direct-to-consumer sales channels provides a wealth of insights for other entrepreneurs navigating these paths. We dive into the nitty-gritty of each channel, dissecting their profitability, complexity, and their role in a brand's success story. Angela, a staunch supporter of the retail resurgence, also emphasizes the role of physical stores in branding, offering actionable advice for e-commerce entrepreneurs looking to venture into retail.
Our conversation takes a fascinating turn as we journey through Angela's experiences in the bustling NYC fashion industry. Her anecdotes from the New York City Garment Center are gems of wisdom for those just starting out. Angela also generously shares a free resource for fashion enthusiasts looking to create samples using outsourced help. We wrap up with a sneak peek into her upcoming book and a discussion on the importance of carving out a niche in business and fostering a sense of community. Follow Angela's inspiring journey across various platforms as she continues to shake up the fashion industry.
GETIDA Amazon Owes You Money! Get $400 in FREE reimbursements done for you, follow the link below.
Helium1050% OFF first month OR 10% OFF LIFETIME subscription = PROMO CODE “FTM”SoStocked
Start Your 30-Day Free TrialYour 1st Month Is Free For Any Plan You Choose!**If You receive value from this content please SUPPORT The Podcast
Paypal → CLICK HERE****▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
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Instagram ► https://www.instagram.com/firingtheman/**
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**Website ► https://firingtheman.com/
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💥LISTEN TO THE PODCAST 👇
On Apple Podcasts ►https://podcasts.apple.com/us/podcast/firingtheman/id1493680004
On Spotify
► https://open.spotify.com/show/2mE9YcE5gWtMwsmZUTS84M
On Stitcher
► https://www.stitcher.com/podcast/firingtheman?refid=stpr
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
💻 COACHING 👇
https://firingtheman.com/coaching/
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The Digital Revolution Podcast
Welcome to The Digital Revolution Podcast, where marketing experts share their expertise.
Listen on: Apple Podcasts Spotify
Support the show
Take a moment to ponder this - how crucial is brand identity to your e-commerce venture? Sandy DeDeian, a seasoned entrepreneur and marketer, peels back the layers of this question in today's episode. Entrenched in the product-based business sphere since 2004, Sandy radiates invaluable knowledge, especially about the importance of understanding your brand's personality and the preferences of your customers.
Ever wondered how to make a seemingly mundane product trendy and appealing? Sandy shares her winning strategies, including leveraging social media platforms, particularly during the lucrative Q4 season. She encourages early preparation and crafting offers so irresistible they rise above the holiday noise. Small e-commerce businesses seeking to broaden their reach will find Sandy's insights particularly enlightening.
We wrap things up with a deep dive into Sandy's mastermind program at Rectified.co, where she offers guidance on harnessing social media platforms authentically. She emphasizes resilience, a supportive team, and the right mindset as key ingredients to entrepreneurial success. Whether you're a seasoned e-commerce player or a newbie, this episode is packed with pearls of wisdom to catapult your journey. Don't miss out on this enriching conversation with Sandy DeDeian!
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💥LISTEN TO THE PODCAST 👇
On Apple Podcasts ►https://podcasts.apple.com/us/podcast/firingtheman/id1493680004
On Spotify
► https://open.spotify.com/show/2mE9YcE5gWtMwsmZUTS84M
On Stitcher
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💻 COACHING 👇
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The Digital Revolution Podcast
Welcome to The Digital Revolution Podcast, where marketing experts share their expertise.
Listen on: Apple Podcasts Spotify
Support the show
Have you ever dreamt of turning your e-commerce venture into a seven-figure business? Steve Kilbert, a seasoned e-commerce entrepreneur, did just that, and he’s here to spill the beans on his journey to success. From his initial foray into the fitness industry to his current work in M&A, Steve's tale is one of resilience, adaptation, and insightful business acumen.
Join us as we uncover the secrets of tracking customer data, calculating the lifetime value of customers, and harnessing the power of email marketing. We also delve into the nitty-gritty of understanding business numbers, choosing the right business model, and strategically maximizing profits. And guess what? We even cover the ins and outs of affiliate marketing, one of the hottest trends in e-commerce.
But it doesn't end there. Steve offers invaluable advice on scaling and selling your business, stressing the essential role of accurate numbers. He breaks down complex concepts like cost-requisition, growth rate, and cash flow, giving you the tools to understand and expand your business. As we wrap up, Steve talks about the importance of mindset in achieving e-commerce success, even suggesting a book that's shaped his own approach. And the cherry on top? An exclusive offer from Steve himself for our dear listeners. Don't miss out on this enlightening conversation!
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💥LISTEN TO THE PODCAST 👇
On Apple Podcasts ►https://podcasts.apple.com/us/podcast/firingtheman/id1493680004
On Spotify
► https://open.spotify.com/show/2mE9YcE5gWtMwsmZUTS84M
On Stitcher
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💻 COACHING 👇
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Venturing into Fashion Tech
Exploring the convergence of fashion tech, entrepreneurship, and fashion business.
Listen on: Apple Podcasts Spotify
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Craving fresh insights on digital marketing strategies tailored for small businesses? Then prepare for an intense exchange with Emanuel Rose, CEO of Strategic E-Marketing, a maestro of lead generation, branding, and advertising. Emanuel takes us through his captivating transition to the digital marketing world and reveals how he has been steering his enterprise to success. He offers nuggets of wisdom about marketing strategies for greenhorns, personalizing your brand, and the art of repurposing content for heightened impact.
Are you searching for ways to generate qualified leads and set your brand price point? This episode is a goldmine! With an emphasis on understanding your ideal customer profile, Emanuel expounds on the need to innovate in order to best serve them. He shares insights on product pricing, content creation for lead generation, and the shift from research-based keywords to buyer intent keywords. Plus, we venture into the realm of user-generated content, discussing how to streamline its collection, and the benefits of co-branding and product bundling. Uncover the secret of successful marketing for small businesses in this riveting conversation with Emanuel Rose. Strap in and get ready for a journey into the world of effective marketing strategies.
GETIDA Amazon Owes You Money! Get $400 in FREE reimbursements done for you, follow the link below.
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💥LISTEN TO THE PODCAST 👇
On Apple Podcasts ►https://podcasts.apple.com/us/podcast/firingtheman/id1493680004
On Spotify
► https://open.spotify.com/show/2mE9YcE5gWtMwsmZUTS84M
On Stitcher
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💻 COACHING 👇
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Everyday AI: Your guide to not only learning AI, but how to leverage it in business
Can't keep up with AI? We've got you. Everyday AI helps you keep up and get ahead.
Listen on: Apple Podcasts Spotify
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How would you like to revolutionize your e-commerce store and boost your revenue? Promise fulfilled, as we bring you insights from none other than the leading Shopify optimization expert, Matthew Stafford, in this power-packed episode of our Firing the Man podcast. Matthew spills the beans on enhancing your e-commerce conversion rates and shares his fascinating journey into the e-commerce world.
What if your homepage could build trust while offering easy navigation? What if filters on category pages simplified choices for your customers? Intrigued? That's just the tip of the iceberg! As our conversation with Matthew continues, we tap into the power of AB testing and data analytics, learning how to track performance, set up reports, and understand trends using Google Analytics 4 and Tag Manager. Be amazed as Matthew unveils secrets of harnessing data for boosting your website's functionalities.
The third part of our episode takes us deep into e-commerce optimization. We share a passionate discussion with Matthew on customer segmentation and how categorizing customers based on their purchase history can maximize data usage and encourage repeat business. We also explore the impact of high-quality images and easy navigation in enhancing conversion rates. Wrapping up, Matthew shares the significance of discipline for success in e-commerce and reveals his favorite book and hobbies. If you're an entrepreneur or an established online seller, this episode promises a wealth of wisdom to optimize your e-commerce business for skyrocketing success.
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💥LISTEN TO THE PODCAST 👇
On Apple Podcasts ►https://podcasts.apple.com/us/podcast/firingtheman/id1493680004
On Spotify
► https://open.spotify.com/show/2mE9YcE5gWtMwsmZUTS84M
On Stitcher
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💻 COACHING 👇
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Ever wondered how an Amazon Influencer really makes a living? Or perhaps you're curious about how your brand can collaborate with influencers for mutual gain? Buckle up, because we embarked on a deep dive into the world of Amazon influencer marketing with none other than Deanne Gustafson, the Amazon influencer and co-founder of the successful company, Kombucha On Tap.
Deanne took us on a journey from her early days as a TV news reporter, through her transition to becoming an Amazon influencer, to creating her own successful brand. She shared invaluable insights on the Amazon Influencer Program, including the nitty-gritty of how it works, and how influencers and brands can build lucrative partnerships. We took a magnifying glass to everything from finding the right influencers to understanding fee structures and best practices for using influencer-produced content. Deanne was also transparent about the unpredictable nature of Amazon's metrics and cashflow, offering her own experiences and solutions.
But that's not all! Deanne also let us into her entrepreneurial journey with Kombucha On Tap. We explored the importance of spotting trends with high demand but low supply, and how this strategy has helped her build a successful venture. By the end of our conversation, you'll have new insights on Amazon influencer partnerships, understand how to spot potentially profitable trends, and be motivated by the power of influence and entrepreneurship in building a business. So, whether you're an entrepreneur or an Amazon seller, grab a cup of your favorite brew, and join us for this treasure trove of knowledge and inspiration.
GETIDA Amazon Owes You Money! Get $400 in FREE reimbursements done for you, follow the link below.
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💥LISTEN TO THE PODCAST 👇
On Apple Podcasts ►https://podcasts.apple.com/us/podcast/firingtheman/id1493680004
On Spotify
► https://open.spotify.com/show/2mE9YcE5gWtMwsmZUTS84M
On Stitcher
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💻 COACHING 👇
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What if I tell you that you could quit your job, build a life you love, and even make a fortune doing it? It might sound far-fetched, but that's exactly what Chris Anderson, founder and CEO of Elevate Media, did. Leaving behind his former career in 2020, Chris listened to his inner voice and embarked on a journey of self-discovery and triumph, creating his own success story through his "burn the boats" attitude. He shares his intriguing journey and how he built Elevate Media from the ground up, working with Fortune 500 companies and managing his own projects.
Ever wondered how video can enhance your online connection? Chris, with his years of experience in podcast production, walks us through the nuances of creating impactful videos. From setting up lighting to achieving good audio quality and creating depth, he offers invaluable insights that will transform your digital content creation process. And the cherry on the top is his unique tip on using hair light to separate yourself from the background – a little secret that could make a big difference in your next video.
We also delve into the world of podcasting income and growth strategies. Chris speaks about the importance of consistency, innovation, and improvement to build a successful podcast. He shares his experience of ramping up from one podcast episode a week to three, and how it brought a positive impact on his business. Moreover, he discusses the importance of getting constructive feedback from guests, improving your content, and continually innovating to reach more listeners. Wrapping up the episode, Chris draws an inspiring analogy between personal growth and the process of crafting a tool or sword – an interesting take on the challenges faced during this journey. So join us, learn, grow, and elevate your business!
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Welcome everyone to the FiringTheMan Podcast. On today’s episode, we are joined by Elizabeth Greene, the co-founder of Junglr.com which is an agency that helps Amazon sellers with all things Amazon Ads and the ecosystem surrounding an amazon account which contributes to the success of your Ads goals. We were referred to Elizabeth by our friends over at “Two Sellers and a Microphone” where Kris Gramlich sent me a one sentence email saying – “Elizabeth was a guest on our show recently, and she brought the fire!”GETIDA Amazon Owes You Money! Get $400 in FREE reimbursements done for you, follow the link below.
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💥LISTEN TO THE PODCAST 👇
On Apple Podcasts ►https://podcasts.apple.com/us/podcast/firingtheman/id1493680004
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On Stitcher
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💻 COACHING 👇
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On today's episode, we continue our conversation with Johnny Kozinski. For those of you who missed it, tune in last week where we talked about the state of e-commerce, the state of the aggregators and a lot of really good conversation. In this episode, we're going to get into the Roadmap to Exit, and Johnny has a lot of great things to share onto the episode.
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💥LISTEN TO THE PODCAST 👇
On Apple Podcasts ►https://podcasts.apple.com/us/podcast/firingtheman/id1493680004
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💻 COACHING 👇
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On today's episode, we are joined by Jani Kaminski. Jani was a guest back in 2021 and this ended up being one of our most downloaded episodes. Jani has been involved in all different areas of e-commerce and we're super excited to have him as a guest on the show. Now can we just got done recording this podcast and a ton of knowledge from.
GETIDA Amazon Owes You Money! Get $400 in FREE reimbursements done for you, follow the link below.
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💥LISTEN TO THE PODCAST 👇
On Apple Podcasts ►https://podcasts.apple.com/us/podcast/firingtheman/id1493680004
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💻 COACHING 👇
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On today’s episode we go through things that get us pumped up and motivated to get to work and achieve our goals. Way back in 2021, episode 4 of the Firing the Man podcast was titled “How to Be More Efficient & Productive with Your Time” where both Ken and I enjoyed a glass of scotch and talked about things that got us motivated. That episode ended up being one of our most downloaded podcast of all time and after one of the FiringTheMan listeners (shout out Suzanne) mentioned that she loved that episode, we are going to revisit this topic.
GETIDA Amazon Owes You Money! Get $400 in FREE reimbursements done for you, follow the link below.
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💥LISTEN TO THE PODCAST 👇
On Apple Podcasts ►https://podcasts.apple.com/us/podcast/firingtheman/id1493680004
On Spotify
► https://open.spotify.com/show/2mE9YcE5gWtMwsmZUTS84M
On Stitcher
► https://www.stitcher.com/podcast/firingtheman?refid=stpr
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On today’s episode we are joined by Carlos Alvarez who is a well-known speaker, podcaster -- as the founder of the Wizards of Amazon podcast, and founder of the largest Amazon Sellers meetup group in the world, located in Miami, Florida.
For those of you who missed it, Carlos was a guest on our show all the way back in April of 2021. His episode remains one of our most downloaded episodes of all time. In this episode Carlos shares his beginnings in entrepreneurship where he details one of the most epic business stories we have ever heard. We do not want to spoil the story so you should listen to episode 19…however, I will mention that it involves millions of live insects in his apartment, an unsupportive landlord, an eviction, several struggles, yet ends with an amazing outcome.
GETIDA Amazon Owes You Money! Get $400 in FREE reimbursements done for you, follow the link below.
Helium1050% OFF first month OR 10% OFF LIFETIME subscription = PROMO CODE “FTM”
SoStocked
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💥LISTEN TO THE PODCAST 👇
On Apple Podcasts ►https://podcasts.apple.com/us/podcast/firingtheman/id1493680004
On Spotify
► https://open.spotify.com/show/2mE9YcE5gWtMwsmZUTS84M
On Stitcher
► https://www.stitcher.com/podcast/firingtheman?refid=stpr
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💻 COACHING 👇
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On today’s episode we are joined by Carlos Alvarez who is a well-known speaker, podcaster -- as the founder of the Wizards of Amazon podcast, and founder of the largest Amazon Sellers meetup group in the world, located in Miami, Florida.
For those of you who missed it, Carlos was a guest on our show all the way back in April of 2021. His episode remains one of our most downloaded episodes of all time. In this episode Carlos shares his beginnings in entrepreneurship where he details one of the most epic business stories we have ever heard. We do not want to spoil the story so you should listen to episode 19…however, I will mention that it involves millions of live insects in his apartment, an unsupportive landlord, an eviction, several struggles, yet ends with an amazing outcome.
GETIDA Amazon Owes You Money! Get $400 in FREE reimbursements done for you, follow the link below.
Helium1050% OFF first month OR 10% OFF LIFETIME subscription = PROMO CODE “FTM”
SoStocked
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On today’s episode we dive deep into personal finance strategies for entrepreneurs and those that are living the self-employed life. We will be covering some strategies and tactics that Ken and I have employed over the last few years as well as share with you some of our mistakes or shortcomings in the hopes that you can avoid these!
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On today’s episode we will be covering ai tools for E-commerce and what our current top 3 picks are.
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On today’s episode we are joined by Ben Leonard for the second time. For those of you that missed it, we interviewed Ben back in the summer of 2021, on Episode 73, where he told the story of starting, growing, and eventually exiting his private label brand “Beast Gear.” Since then, Ben has started an eCommerce focused consulting company – Benleonard.pro and a brokerage that helps eCommerce companies bring their brands to market and maximize value. On todays interview, we are going to dive into some of the major changes in the eCommerce market and what strategies are going to work in 2023 and beyond.GETIDA Amazon Owes You Money! Get $400 in FREE reimbursements done for you, follow the link below.
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On today’s episode we have the pleasure of interviewing Isaac Hetzroni, better known to many as “the sourcing guy.” Isaac have been involved with manufacturing and supply chain his entire life as his family owned a small apparel factory in Toronto, and his father has owed an electronics factory in Suzhou, China for the last 20 years. Since then Isaac has traveled the world sourcing products. He has visited manufacturers of tea in Sri Lanka, bags in Cambodia, shoes in Indonesia, shapewear in Turkey, shirts in Mexico, jewelry in Thailand, and so many more. We are excited to dive into all things product sourcing today.GETIDA Amazon Owes You Money! Get $400 in FREE reimbursements done for you, follow the link below.
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On today’s episode we have the privilege to interview Liz Saunder from Fluencer Fruit. Liz has been in the Amazon world since 2016 as a Seller, an Affiliate and more recently as an Influencer. Liz loves sharing all the things she has learned in the Amazon ecosystems over the last decade with others who are just trying to figure it all out!Helium1050% OFF first month OR 10% OFF LIFETIME subscription = PROMO CODE “FTM”
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**On today’s episode we are joined by Narek Vardanyan, the founder and CEO at Prelaunch.com and TCF.
At Prelaunch, Narek helps creators and businessmen understand whether their product will have success in the market or not before actually producing it.
They have been doing this for more than 5 years and helped over 1000 creators validate their ideas at 80%+ accuracy rate.
Narek has recently been featured in popular media outlets such as EOFire, $100 MBA Show, and Bloomberg*Helium1050% OFF first month OR 10% OFF LIFETIME subscription = PROMO CODE “FTM”*
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On today’s episode we have the pleasure to chat with Ryan Margolin. Ryan is a Digital Marketing and Branding expert. Ryan is the Founder and CEO of Professional Hair Labs. Ryan is also a TEDx speaker and at his core an Entrepreneur with over 20 years experience in business.Helium1050% OFF first month OR 10% OFF LIFETIME subscription = PROMO CODE “FTM”
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On Apple Podcasts ►https://podcasts.apple.com/us/podcast/firingtheman/id1493680004
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On Stitcher
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On today’s episode we bring Pat Lum on for I believe the third time. We have both known Pat for over 5 years and he is a true Expert on Amazon ads. Pat and his team spend over $13 million dollars a year on Amazon Ads. That's all they do. They eat, sleep, and nerd out on this stuff. And now, he's sharing the new Amazon PPC playbook they have developed with the world.
Eva.guru
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EVA.GURU will help you maximize profitability with their Pricing Management Solution
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EVA.GURU will help you maximize profitability with their Pricing Management Solution
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On today’s episode we are joined by John Muscarello, a 7-Figure Ecommerce seller and founder of sidehustleexperiment.com. Today, we will be discussing John’s path in entrepreneurship that started by selling furniture on craigslist to eventually Firing The Man in 2019 and now runs his ecommerce business full-time where he focuses on Amazon and eBay.Eva.guru
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On today’s episode we have the privilege to interview Nikki Kirk, RA and OA expert. Nikki is a digital nomad traveling around the United States in her RV. Nikki runs her Amazon business from the road and teaches other sellers how they can create their own freedom through selling on Amazon.Eva.guru
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EVA.GURU will help you maximize profitability with their Pricing Management Solution
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On today’s episode we have the pleasure of interviewing Gary Garth who authored the book 'The Zero to 100 Million Sales Blueprint' which is endorsed by top executives at Google, Amazon, Microsoft, Meta, and many more.Because you are a loyal listener of "Firing The Man" get your FREE 'The Zero to 100 Million Sales Blueprint' endorsed by:
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Director of Partner Program at Microsoft
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-------------------------------------------------------------------------------------------------Eva.guru
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On today’s episode we have the pleasure of interviewing Joe Rockey who is a business coach, key note speaker, and owner of multiple companies. He helps people achieve their version of passionate success. When he was 25, he launched his first business from scratch and over a decade later it was strong enough to survived the pandemic. Since 2011, he has launched over 15 different entities in multiple industries - to name a few: podcasting, business consulting, personal growth coaching, key note speaking, and real estate investment.Eva.guru
> > > Get 22% Off Using Promo Code FTM: Get All The Tools & Services You Need To Successfully Grow Your Amazon Business
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On Spotify
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On Stitcher
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EVA.GURU will help you maximize profitability with their Pricing Management Solution
PRICE TESTING FEATURE = More Profit $
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EVA.GURU will help you maximize profitability with their Pricing Management Solution
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Support the show
On today’s episode we have the pleasure to interview Kelly Kennedy. Kelly is a recovering Canadian CPA who left his 9-to-5 job in oil and gas to buy and operate a blog and content writing company, and teaches finance and accounting part-time at a local college. Teaching lets him pay the bills and keeps his wife from divorcing him.
How can the guests contact? website, email, social?
https://yourblogworks.com/
https://www.linkedin.com/in/kelly-kennedy-cpa-cma-mba-ba29aa13/
Eva.guru
> > > Get 22% Off Using Promo Code FTM: Get All The Tools & Services You Need To Successfully Grow Your Amazon Business
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Instagram ► https://www.instagram.com/firingtheman/
Facebook ► https://www.facebook.com/FiringTheMan
Website ► https://firingtheman.com/
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💥LISTEN TO THE PODCAST 👇
On Apple Podcasts ►https://podcasts.apple.com/us/podcast/firingtheman/id1493680004
On Spotify
► https://open.spotify.com/show/2mE9YcE5gWtMwsmZUTS84M
On Stitcher
► https://www.stitcher.com/podcast/firingtheman?refid=stpr
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💻 COACHING 👇
https://firingtheman.com/coaching/
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🤔 What Is Firing The Man Podcast? 😃
Serial Entrepreneur’s David Schomer and Ken Wilson share tips, advice, and insider knowledge about all things Amazon FBA and E-Commerce.
Discover how you can create multiple passive income streams by selling physical products online so that you can have the time and freedom to do what you love - whether that is spending more time with family or traveling the world.
Ken and David have successfully created several six and seven figure online business ventures.
During the journey, they have had major wins, losses, and lessons learned.
This podcast will teach you about selling physical products online through platforms such as Fulfillment by Amazon, building a team, outsourcing, listing optimization, pay per click (PPC) advertising, driving traffic to your listings, and productivity tips / life hacks that will provide a path to be successful in building your online business.
Website ► https://firingtheman.com/
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Support the show
Welcome everyone to the FiringTheMan Podcast, on today’s episode we have the privilege to interview Mary Henderson. Mary is a Transformational Leader and an internationally recognised Personal Branding & Online Business Specialist.
How can the guests contact? website, email, social?
https://www.maryhendersoncoaching.com/
https://twitter.com/Mary__Henderson
https://www.facebook.com/maryhendersoncoaching
https://www.instagram.com/maryhendersoncoaching/
https://www.youtube.com/maryhenderson
https://www.linkedin.com/in/maryhendersoncoaching/
https://www.facebook.com/groups/industryexperts
Eva.guru
> > > Get 22% Off Using Promo Code FTM: Get All The Tools & Services You Need To Successfully Grow Your Amazon Business
Helium1050% OFF first month OR 10% OFF LIFETIME subscription = PROMO CODE “FTM”
SoStocked
Start Your 30-Day Free Trial
Your 1st Month Is Free For Any Plan You Choose!
If You receive value from this content please SUPPORT The Podcast
Paypal → CLICK HERE
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🗣️ TALK TO US ON SOCIAL MEDIA 👇
Instagram ► https://www.instagram.com/firingtheman/
Facebook ► https://www.facebook.com/FiringTheMan
Website ► https://firingtheman.com/
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💥LISTEN TO THE PODCAST 👇
On Apple Podcasts ►https://podcasts.apple.com/us/podcast/firingtheman/id1493680004
On Spotify
► https://open.spotify.com/show/2mE9YcE5gWtMwsmZUTS84M
On Stitcher
► https://www.stitcher.com/podcast/firingtheman?refid=stpr
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💻 COACHING 👇
https://firingtheman.com/coaching/
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
🤔 What Is Firing The Man Podcast? 😃
Serial Entrepreneur’s David Schomer and Ken Wilson share tips, advice, and insider knowledge about all things Amazon FBA and E-Commerce.
Discover how you can create multiple passive income streams by selling physical products online so that you can have the time and freedom to do what you love - whether that is spending more time with family or traveling the world.
Ken and David have successfully created several six and seven figure online business ventures.
During the journey, they have had major wins, losses, and lessons learned.
This podcast will teach you about selling physical products online through platforms such as Fulfillment by Amazon, building a team, outsourcing, listing optimization, pay per click (PPC) advertising, driving traffic to your listings, and productivity tips / life hacks that will provide a path to be successful in building your online business.
Website ► https://firingtheman.com/
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Support the show
Welcome everyone to the FiringTheMan Podcast, on today’s episode we are joined by Adam Feinberg, an eCommerce entrepreneur and the most popular guest of the FiringTheMan Podcast in the last three years. For those of you who are not familiar with Adam, we encourage you to tune into episode 91 where Adam details his story of growing and scaling a brand leading to an incredible exit. Welcome back to the show Adam!Eva.guru
> > > Get 22% Off Using Promo Code FTM: Get All The Tools & Services You Need To Successfully Grow Your Amazon Business
Helium1050% OFF first month OR 10% OFF LIFETIME subscription = PROMO CODE “FTM”
SoStocked
Start Your 30-Day Free Trial
Your 1st Month Is Free For Any Plan You Choose!
If You receive value from this content please SUPPORT The Podcast
Paypal → CLICK HERE
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🗣️ TALK TO US ON SOCIAL MEDIA 👇
Instagram ► https://www.instagram.com/firingtheman/
Facebook ► https://www.facebook.com/FiringTheMan
Website ► https://firingtheman.com/
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💥LISTEN TO THE PODCAST 👇
On Apple Podcasts ►https://podcasts.apple.com/us/podcast/firingtheman/id1493680004
On Spotify
► https://open.spotify.com/show/2mE9YcE5gWtMwsmZUTS84M
On Stitcher
► https://www.stitcher.com/podcast/firingtheman?refid=stpr
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
💻 COACHING 👇
https://firingtheman.com/coaching/
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
🤔 What Is Firing The Man Podcast? 😃
Serial Entrepreneur’s David Schomer and Ken Wilson share tips, advice, and insider knowledge about all things Amazon FBA and E-Commerce.
Discover how you can create multiple passive income streams by selling physical products online so that you can have the time and freedom to do what you love - whether that is spending more time with family or traveling the world.
Ken and David have successfully created several six and seven figure online business ventures.
During the journey, they have had major wins, losses, and lessons learned.
This podcast will teach you about selling physical products online through platforms such as Fulfillment by Amazon, building a team, outsourcing, listing optimization, pay per click (PPC) advertising, driving traffic to your listings, and productivity tips / life hacks that will provide a path to be successful in building your online business.
Website ► https://firingtheman.com/
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Support the show
On today’s episode we are joined by Hai Mag, the co-founder and CEO of Eva.Guru. For those of you who are regular listeners of the FiringTheMan podcast, you have likely heard us talking a lot about the new Eva software stack we have been using which includes dashboard reporting, inventory management tools such as replenishment forecasting, profitability reports, reimbursements that run automatically, and my favorite – the dynamic pricing tool. On today’s episode we are going to dive deep into some common problems that Amazon Sellers run into and how the Eva tool can help solve those problems. Welcome to the show Hai!How can the guests contact? website, email, social?Eva.guru
> > > Get 22% Off Using Promo Code FTM: Get All The Tools & Services You Need To Successfully Grow Your Amazon Business
Helium1050% OFF first month OR 10% OFF LIFETIME subscription = PROMO CODE “FTM”
SoStocked
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Shownotes:
Get 22% Off Using Promo Code FTM: Get All The Tools & Services You Need To Successfully Grow Your Amazon Business
Linkedin: https://www.linkedin.com/in/growthjedi/
50% off ---- Platform Subscription first payment--- FIRINGTHEMAN50
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On today’s episode we are very excited to chat with Kathleen Celmins. Kathleen spends most of her time helping time-strapped digital entrepreneurs, speakers, coaches, and freelancers triple their income through a strategic approach to selling their digital products.
Eva.guru
> > > Get 22% Off Using Promo Code FTM: Get All The Tools & Services You Need To Successfully Grow Your Amazon Business
Helium1050% OFF first month OR 10% OFF LIFETIME subscription = PROMO CODE “FTM”
SoStocked
Start Your 30-Day Free Trial
Your 1st Month Is Free For Any Plan You Choose!
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How can the guests contact? website, email, social?
thewellpaidexpert.com
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🗣️ TALK TO US ON SOCIAL MEDIA 👇
Instagram ► https://www.instagram.com/firingtheman/
Facebook ► https://www.facebook.com/FiringTheMan
Website ► https://firingtheman.com/
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💥LISTEN TO THE PODCAST 👇
On Apple Podcasts ►https://podcasts.apple.com/us/podcast/firingtheman/id1493680004
On Spotify
► https://open.spotify.com/show/2mE9YcE5gWtMwsmZUTS84M
On Stitcher
► https://www.stitcher.com/podcast/firingtheman?refid=stpr
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💻 COACHING 👇
https://firingtheman.com/coaching/
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Support the show
Welcome everyone to the FiringTheMan Podcast.
On today’s episode, Ken and I dive deep into our 2023 goals. For each goal, we will share why we made it, how we plan on accomplishing it, and keep you updated throughout the year on our progress.Eva.guru
> > > Get 22% Off Using Promo Code FTM: Get All The Tools & Services You Need To Successfully Grow Your Amazon Business
Helium1050% OFF first month OR 10% OFF LIFETIME subscription = PROMO CODE “FTM”
SoStocked
Start Your 30-Day Free Trial
Your 1st Month Is Free For Any Plan You Choose!
If You receive value from this content please SUPPORT The Podcast
Paypal → CLICK HERE
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🗣️ TALK TO US ON SOCIAL MEDIA 👇
Instagram ► https://www.instagram.com/firingtheman/
Facebook ► https://www.facebook.com/FiringTheMan
Website ► https://firingtheman.com/
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💥LISTEN TO THE PODCAST 👇
On Apple Podcasts ►https://podcasts.apple.com/us/podcast/firingtheman/id1493680004
On Spotify
► https://open.spotify.com/show/2mE9YcE5gWtMwsmZUTS84M
On Stitcher
► https://www.stitcher.com/podcast/firingtheman?refid=stpr
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
💻 COACHING 👇
https://firingtheman.com/coaching/
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Support the show
On today’s episode, we have the pleasure of interviewing Yong-Soo. Yong-Soo left a successful career in cryptocurrency software engineering to found his first 8-figure e-commerce business Urban EDC, a venture with an impressive social media following. He then went on to launch GrowthJet**, a Climate Neutral Certified third-party logistics company. Yong-Soo is passionate about sharing his experiences with other entrepreneurs so they can start companies that are both profitable and sustainable. Welcome to the Show Yong!
How can the guests contact? website, email, social?**
Facebook: https://www.facebook.com/yongsoo
Linkedin: https://www.linkedin.com/in/yongsoo
Twitter: https://twitter.com/yongsoochung
Growth Jet: https://www.growthjet.com/
Urban EDC: https://urbanedcsupply.com/
- Eva.guru
- > > > Get 22% Off Using Promo Code FTM: Get All The Tools & Services You Need To Successfully Grow Your Amazon Business
- Helium1050% OFF first month OR 10% OFF LIFETIME subscription = PROMO CODE “FTM”
- SoStocked
- Start Your 30-Day Free Trial
- Your 1st Month Is Free For Any Plan You Choose!
- If You receive value from this content please SUPPORT The Podcast
- Paypal → CLICK HERE
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🗣️ TALK TO US ON SOCIAL MEDIA 👇
Instagram ► https://www.instagram.com/firingtheman/
Facebook ► https://www.facebook.com/FiringTheMan
Website ► https://firingtheman.com/
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💥LISTEN TO THE PODCAST 👇
On Apple Podcasts ►https://podcasts.apple.com/us/podcast/firingtheman/id1493680004
On Spotify
► https://open.spotify.com/show/2mE9YcE5gWtMwsmZUTS84M
On Stitcher
► https://www.stitcher.com/podcast/firingtheman?refid=stpr
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💻 COACHING 👇
https://firingtheman.com/coaching/
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Support the show
Welcome everyone to the FiringTheMan Podcast, on today’s episode, Ken and I have drafted a letter to our younger-selves with advice on navigating life through the entrepreneurial roller-coaster. We have reflected deeply and incorporated some of the biggest life lessons we have learned over the past few years of building and scaling our businesses.
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🗣️ TALK TO US ON SOCIAL MEDIA 👇
Instagram ► https://www.instagram.com/firingtheman/
Facebook ► https://www.facebook.com/FiringTheMan
Website ► https://firingtheman.com/
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💥LISTEN TO THE PODCAST 👇
On Apple Podcasts ►https://podcasts.apple.com/us/podcast/firingtheman/id1493680004
On Spotify
► https://open.spotify.com/show/2mE9YcE5gWtMwsmZUTS84M
On Stitcher
► https://www.stitcher.com/podcast/firingtheman?refid=stpr
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💻 COACHING 👇
https://firingtheman.com/coaching/
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Support the show
**On today’s episode David and Ken give an in depth overview of the new Premium EBC feature just released on Amazon.
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🗣️ TALK TO US ON SOCIAL MEDIA 👇
Instagram ► https://www.instagram.com/firingtheman/
Facebook ► https://www.facebook.com/FiringTheMan
Website ► https://firingtheman.com/
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💥LISTEN TO THE PODCAST 👇
On Apple Podcasts ►https://podcasts.apple.com/us/podcast/firingtheman/id1493680004
On Spotify
► https://open.spotify.com/show/2mE9YcE5gWtMwsmZUTS84M
On Stitcher
► https://www.stitcher.com/podcast/firingtheman?refid=stpr
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💻 COACHING 👇
https://firingtheman.com/coaching/
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**On today’s episode we have the pleasure of interviewing Russell Miller. Russell Miller has 14 years of experience in ecommerce and digital marketing, and has helped brands drive over $20m in ecommerce sales. He runs an ecommerce marketing agency, Zavient, and an email agency, Ryzeo. Mr. Miller has worked with brands including Texas Instruments, UFC, SCUF Gaming, Massdrop and others. He is a graduate of MIT.
How can the guests contact? website, email, social?**
Free 45min consulting session. You'll come away with actionable strategies to grow your ecommerce sales. Signup: calendly.com/zavient/growth_chat
Zavient.com - Ecommerce Digital Marketing Agency.
Go here to book a time: calendly.com/zavient/growth_chat
Ryzeo.com - Ecommerce Email Agency.
Go here to book: calendly.com/ryzeo/call
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🗣️ TALK TO US ON SOCIAL MEDIA 👇
Instagram ► https://www.instagram.com/firingtheman/
Facebook ► https://www.facebook.com/FiringTheMan
Website ► https://firingtheman.com/
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💥LISTEN TO THE PODCAST 👇
On Apple Podcasts ►https://podcasts.apple.com/us/podcast/firingtheman/id1493680004
On Spotify
► https://open.spotify.com/show/2mE9YcE5gWtMwsmZUTS84M
On Stitcher
► https://www.stitcher.com/podcast/firingtheman?refid=stpr
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💻 COACHING 👇
https://firingtheman.com/coaching/
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Welcome everyone to the FiringTheMan Podcast. On today’s episode we have the pleasure of speaking with Reggie Young – a 7-Figure eCommerce entrepreneur and Exit Planning Advisor. Reggie was born and raised in Hawaii and served 13-years in the military as an officer. In 2020, he decided to FIRE THE MAN and travel while working on his business full-time. Within 1-year he was able to sell his first Amazon business and reach 7 figures. His mission is to help others start, scale, and sell their online businesses.
How can the guests contact? website, email, social?
Website: https://reggieyoung.com/
Podcast: Reggie Young Podcast – Business – Mindset – Travel
Amazon PPC Calculator: https://reggieyoung.com/amazon-ppc-calculator/
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🗣️ TALK TO US ON SOCIAL MEDIA 👇
Instagram ► https://www.instagram.com/firingtheman/
Facebook ► https://www.facebook.com/FiringTheMan
Website ► https://firingtheman.com/
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💥LISTEN TO THE PODCAST 👇
On Apple Podcasts ►https://podcasts.apple.com/us/podcast/firingtheman/id1493680004
On Spotify
► https://open.spotify.com/show/2mE9YcE5gWtMwsmZUTS84M
On Stitcher
► https://www.stitcher.com/podcast/firingtheman?refid=stpr
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💻 COACHING 👇
https://firingtheman.com/coaching/
On today’s episode we have the privilege to interview Ryan Flannagan. Ryan Flannagan is the CEO and Founder of Nuanced Media, an international eCommerce marketing agency. Ryan has over 15 years of experience in eCommerce, multi-channel digital marketing, and third party marketing. As Founder and CEO of Nuanced Media, he has worked with hundreds of companies to establish best practices, focusing on the 20 percent of effort that produces 80 percent of revenue.
How can the guests contact? website, email, social?
Email: ryanflannagan@nuancedmedia.com
Website: https://nuancedmedia.com/
Facebook: https://www.facebook.com/NuancedMedia/
LinkedIn: https://www.linkedin.com/in/ryanflannagan/
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🗣️ TALK TO US ON SOCIAL MEDIA 👇
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💥LISTEN TO THE PODCAST 👇
On Apple Podcasts ►https://podcasts.apple.com/us/podcast/firingtheman/id1493680004
On Spotify
► https://open.spotify.com/show/2mE9YcE5gWtMwsmZUTS84M
On Stitcher
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💻 COACHING 👇
https://firingtheman.com/coaching/
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🤔 What Is Firing The Man Podcast? 😃
Serial Entrepreneur’s David Schomer and Ken Wilson share tips, advice, and insider knowledge about all things Amazon FBA and E-Commerce.
Discover how you can create multiple passive income streams by selling physical products online so that you can have the time and freedom to do what you love - whether that is spending more time with family or traveling the world.
Ken and David have successfully created several six and seven figure online business ventures.
During the journey, they have had major wins, losses, and lessons learned.
This podcast will teach you about selling physical products online through platforms such as Fulfillment by Amazon, building a team, outsourcing, listing optimization, pay per click (PPC) advertising, driving traffic to your listings, and productivity tips / life hacks that will provide a path to be successful in building your online business.
Website ► https://firingtheman.com/
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Welcome everyone to the Firing The Man Podcast, on today’s episode, we are joined by Jacob Erdei. Jacob Erdei has 20+ years being self employed. In the early 2000's after leaving a computer manufacturing company he went on to start his own in-home computer repair business and has been forced to pivot several times. Currently his focus is on acquiring ecommerce businesses through a vertical acquisition strategy. Ken met Jacob in the Rhodium mastermind and we have the pleasure to share Jacobs vast experience with you today. Welcome to the show Jacob!
How can the guests contact? website, email, social?
https://www.linkedin.com/in/jerdei/
jerdei@brainboxcomputers.com
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🗣️ TALK TO US ON SOCIAL MEDIA 👇
Instagram ► https://www.instagram.com/firingtheman/
Facebook ► https://www.facebook.com/FiringTheMan
Website ► https://firingtheman.com/
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💥LISTEN TO THE PODCAST 👇
On Apple Podcasts ►https://podcasts.apple.com/us/podcast/firingtheman/id1493680004
On Spotify
► https://open.spotify.com/show/2mE9YcE5gWtMwsmZUTS84M
On Stitcher
► https://www.stitcher.com/podcast/firingtheman?refid=stpr
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
💻 COACHING 👇
https://firingtheman.com/coaching/
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🤔 What Is Firing The Man Podcast? 😃
Serial Entrepreneur’s David Schomer and Ken Wilson share tips, advice, and insider knowledge about all things Amazon FBA and E-Commerce.
Discover how you can create multiple passive income streams by selling physical products online so that you can have the time and freedom to do what you love - whether that is spending more time with family or traveling the world.
Ken and David have successfully created several six and seven figure online business ventures.
During the journey, they have had major wins, losses, and lessons learned.
This podcast will teach you about selling physical products online through platforms such as Fulfillment by Amazon, building a team, outsourcing, listing optimization, pay per click (PPC) advertising, driving traffic to your listings, and productivity tips / life hacks that will provide a path to be successful in building your online business.
Website ► https://firingtheman.com/
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Welcome everyone to the FiringTheMan Podcast, on today’s episode Ken and I review 2022 in regards to the performance of our e-commerce businesses. This year was full of big wins and huge losses – both of which we will be addressing throughout the episode.
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🗣️ TALK TO US ON SOCIAL MEDIA 👇
Instagram ► https://www.instagram.com/firingtheman/
Facebook ► https://www.facebook.com/FiringTheMan
Website ► https://firingtheman.com/
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
💥LISTEN TO THE PODCAST 👇
On Apple Podcasts ►https://podcasts.apple.com/us/podcast/firingtheman/id1493680004
On Spotify
► https://open.spotify.com/show/2mE9YcE5gWtMwsmZUTS84M
On Stitcher
► https://www.stitcher.com/podcast/firingtheman?refid=stpr
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
💻 COACHING 👇
https://firingtheman.com/coaching/
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🤔 What Is Firing The Man Podcast? 😃
Serial Entrepreneur’s David Schomer and Ken Wilson share tips, advice, and insider knowledge about all things Amazon FBA and E-Commerce.
Discover how you can create multiple passive income streams by selling physical products online so that you can have the time and freedom to do what you love - whether that is spending more time with family or traveling the world.
Ken and David have successfully created several six and seven figure online business ventures.
During the journey, they have had major wins, losses, and lessons learned.
This podcast will teach you about selling physical products online through platforms such as Fulfillment by Amazon, building a team, outsourcing, listing optimization, pay per click (PPC) advertising, driving traffic to your listings, and productivity tips / life hacks that will provide a path to be successful in building your online business.
Website ► https://firingtheman.com/
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Send us a voice message and let us know how we can help you fire the man!
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Email us at support@firingtheman.com
Leave us a review as it really helps the show!
In this episode we dive deep into Product Research, Filing a Patent, and Going from Corporate Accountant to Full-Time eCommerce Entrepreneur with Marc Sauer.
The Rich Somers Report
Want to build wealth through real estate investing? Give this new podcast a listen!
Listen on: Apple Podcasts Spotify
Bridging Business & IT
PMI Global Summit Featured Presentation - The Biggest Constraint in IT Project
Listen on: Apple Podcasts Spotify
Hai Mag is the co-founder and CEO of Eva.Guru. Eva.Guru provides an AI-powered Repricing / Restocking / Reimbursement Platform for Amazon Sellers. Before co-founding Eva.Guru, Hai was involved in several entrepreneurial ventures in the eCommerce space including as a Tech Investor for Einstein Ventures Advisor for Algopix, as well as spending 15 years in the consulting space for companies like Oracle, IBM, and Accenture.
In this episode, Hai talks about price testing in Amazon and everything you need to know to not only increase profitability but also manage your time efficiently as a seller through Eva.Guru.
[00:01 - 04:34] Opening Segment
- Hai Mag shares his story and how they founded Eva by focusing on what value they can add to the brands on Amazon
- The correlation between advertising, inventory and pricing
[04:35 - 22:36] What You Need to Know About Price Testing
- Why price testing is important for private label brands
- Many times people don’t know what the right price for the product is anymore because of inflation
- Not only does it help with testing for better profit but prices need to adapt to variables and ever-changing demands
- The psychology of pricing heavily affects conversion
- Checking the price changes is usually done manually by business owners which is time-consuming but Eva is a great automated help providing real-time data
- Hai Mag explains the mechanics behind Eva’s repricing and profitability feature
- He recommends these options and features in the price testing:
- Sellers must know what is their accurate profit so they could enter the cost information
- The system does the rest using inventory and velocity-based pricing
- Want some Amazon refunds? Check out GETIDA
- Promo code: FTM400
[22:37 - 42:11] Helping Business Owners through Eva.Guru
- Eva looks at the conversion rate but the most important parameter is the velocity
- Data should rely not only on the historical but real-time to determine the best result
- Coupon codes don’t help conversion rates
- Apart from dynamic pricing, Haig and his team are looking at dynamic discount
- Eva can find the price within a couple of days for new sellers given that enough data is available
- Ken and David saw an increase in their profitability within 14 days of using the software
[42:12 - 46:22] Closing Segment
- The Fire Round
Quotes:
“Almost every single Cost parameter, and the consumer expectations, everything is like volatile, everything is dynamic. So there is absolutely no reason left like to keep the price even for a month in a static way, on Amazon.” - Hai Mag
Connect with Hai Mag
Website: www.eva.guru
LinkedIn: https://www.linkedin.com/in/growthjedi
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Resources Mentioned
GETIDA
Capital in the Twenty-First Century
Email us at support@firingtheman.com
Leave us a review as it really helps the show!
Paul Rafelson is an eCommerce law expert and was the most-cited resource in the Congressional Antitrust Investigation into Amazon's mistreatment of sellers on the platform. He is a Founding Partner at Rafelson Shick, the #1 go-to law firm for online businesses facing legal challenges and digital sellers looking for the best deal when exiting their businesses. In 2021, they facilitated 60+ online business exits realizing over $238M for their clients.
Paul is also the Founder of Online Merchants Guild (OMG), a trade association that enables thousands of online sellers to voice their concerns on various legal issues affecting them, where he volunteers as an Executive Director. OMG has played a major role in offsetting Amazon's growing political influence.
In this episode, Paul talks about the common tax and legal issues encountered by Amazon sellers and how to protect yourself as a seller.
[00:01 - 11:27] Opening Segment
- Paul shares his story of paying his student loans from selling on e-commerce to being the founder of Rafelson Shick
- The Global Small Business Phenomenon and how this led Paul to a career in helping e-commerce sellers
[11:28 - 28:18 ] The Legal Trends You Need to Know About as an Online Seller
- About California Proposition 65
- It becomes increasingly favorable to foreign sellers as more rules are placed on American sellers
- Don’t use Amazon’s brand registry tool to knock off sellers from your listing
- Find out how you can get a professional law firm for E-commerce small businesses for as low as $9 by going to www.sellerbasics.com
- Want some Amazon refunds? Check out GETIDA
- Promo code: FTM400
[28:19 - 45:38] Amazon Nexus: What It Is Meant to Be
- The Commerce Clause in the constitution explained
- Every state has its own interpretation of Nexus
- It is Amazon's responsibility as a taxpayer to remit taxes under what's called a Marketplace Facilitator
- Amazon takes care of the tax remittance for its sellers
- For any concerns about constitutional law, it is important that you exhibit common sense and seek guidance from legal experts
[45:39 - 51:07] Closing Segment
- The Fire Round
- Check out Paul’s favorite book!
- Connect with Paul! (Links below)
Quote/s:
“If we're not in the forefront of the legislation of what is, you know, what is it is allowed, then it's going to affect what Amazon is going to affect the seller code of conduct.” - Paul Rafelson
The Rich Somers Report
Want to build wealth through real estate investing? Give this new podcast a listen!
Listen on: Apple Podcasts Spotify
Bridging Business & IT
PMI Global Summit Featured Presentation - The Biggest Constraint in IT Project
Listen on: Apple Podcasts Spotify
Passive Real Estate Strategies
We expose retail investors to truly passive REI opportunities & education
Listen on: Apple Podcasts Spotify
Kevin Sanderson is the founder of Maximizing eCommerce where he helps successful 6, 7, & 8-figure Amazon sellers expand their e-commerce sales internationally. Kevin is also part of an elite club of two-time guests on the FiringTheMan Podcast. For those of you wanting to know more about Kevin’s story, we encourage you to check out Episode 41 where he details his “FiringTheMan” story of leaving a cushy corporate job to pursue a life of entrepreneurship in the eCommerce space.
In this episode, Kevin talks about the benefits of international expansion as well as helpful tips on how to navigate it. Let’s get started!
[00:01 - 9:19] Opening Segment
- Kevin's corporate background and how he got into e-commerce
- Backstory on how he helped David’s team with international expansion
[09:20 - 23:47 ] Factors to consider when planning for Internation Expansion
- High returns offer in terms of time and effort
- Paperwork process required for each country
- Kevin recommends Canada and UK in terms of efficiency
[23:48 - 33: 33] Value Added Tax (VAT) and Goods and Services Tax (GST) and The Market
- VAT / GST differs per country and so the process outlined for Canada is different for US or UK
- GST (Goods and Services Tax) in Canada refers to a federal tax
- Want some Amazon refunds? Check out GETIDA
- Promo code: FTM400
- Ad campaigns have come a long way allowing you to manage them well with the right strategy
[34:34 - 36:21] Why Consider International Expansion?
- Better chance in business, a lot of people already tried and it worked
- Less competition in the international market hence PPC is less expensive
- There are available services to help in terms of requirements such as forms and documents per country
[36:22 - 44:26] Additional Factors to Consider When Expanding Internationally
- In terms of conversation rates complexities, Kevin recommends Payoneer for convenience or other
- Kevin recommends using machine listing translations, chrome translation, etc as there are many services available online to help
[31:07 - 32:19] Closing Segment
- Connect with Kevin Sanderson
Quote/s:
“I always take everything with a little bit of a grain of salt. But what I really have come to believe is that the less moving of currency the better. And how some people live a life where they will never taste victory because they're too afraid of the potential defeat.” - Kevin Sanderson
Connect with Kevin Sanderson
Website: https://maximizingecommerce.com/
YouTube: https://www.youtube.com/channel/UCotCLMv_rc--K6h_q_SjN6Q
Twitter: https://twitter.com/maxecom
Send us a voice message and let us know how we can help you fire the man!
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Resources Mentioned
GETIDA
Amazon FBA Revenue Calculator
Email us at support@firingtheman.com
Leave us a review as it really helps the show!
Tyler Jefcoat is the Founder & CEO of Seller Accountant where he exercises his passion for helping sellers maximize their businesses. Tyler provides financial coaching for sellers totaling more than $100 million per year in e-commerce sales. Tyler also leads the Sellers Roundtable, an exclusive mastermind group for seven- and eight-figure sellers
In this episode, Tyler provides financial coaching and a few powerful tips that will surely help maximize your business. Let’s get started.
[00:01 - 02:56] Opening Segment
- Tyler's path to becoming a founding seller accountant
- He loves the idea of coaching CEOs and helping small entrepreneurs and seeing them excel
[02:57 - 06:34] What Are Some Trends Observed From Successful Sellers in 2022
- Companies that have great products and who are connected to their customers
- Brands that are offering what the customer needs and wants
- Those who set aside a bit of money for education expenses thrive when the market is vulnerable
[06:35 - 18:44] Increasing Gross Profit despite Increased FBA Fees
- Have a coordinated strategy such as focusing on your most profitable products
- Check your p&l and just keep an eye on a seller account
- Pay attention to ads and what fuels the product to move
- Set a specific margin on your product that you can afford
[18:45 -27:39 ] Managing Your Advertising Budget
- Have more margin on the product
- Understand your cash cycle
- Find the one that intersects at the highest optimal point of these two factors: margin and cash flexibility
- Want some Amazon refunds? Check out GETIDA
- Promo code: FTM400
[27:40 - 44:30] Helpful Resources and Tips to Sellers
- Fathom - a dashboarding tool
- Take a little bit of extra line of credit to have liquidity than run out of cash
- Have a good relationship with your customers by understanding what they need and offering a product that solves their needs
- Invest in a secondary sales channel and show up prepared
[44:33 - 45:45] Closing Segment
- Check Tyler’sbook keeping business and podcast
Quotes:
“ You can't understand your margins without understanding ads that fuel you have to put on the fire to get the product to move is so crucial that you, that's what I would pay attention to if I were seller..” - Tyler Jefcoat
“ The most successful entrepreneurs in any industry have a growth mindset. They're gritty. And they demonstrate that grit and a Growth Mindset by joining some kind of peer group or coaching group.”- Tyler Jefcoat
Connect with Tyler Jefcoat
Website: https://www.selleraccountant.com/team/tyler-jefcoat/
Podcast: https://www.selleraccountant.com/podcast/
LinkedIn: https://www.linkedin.com/company/seller-accountant/
Send us a voice message and let us know how we can help you fire the man!
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Resources Mentioned
GETIDA
Email us --> support@firingtheman.com
Leave us a review as it really helps the show!
Pat is the co-founder and President of AstroidX, an Amazon Partnered Agency that helps its clients dominate its pay-per-click advertising. Over the 5-years, Ken and I have worked with Pat and his team with great results and service.
This is part two of our interview with Pat and in this episode, he shares how to succeed as an Amazon seller through efficient systems and strategies.
[00:01 - 08:31] The Secret to Succeeding in Amazon
- The right level of ad spend for your business
- A benchmark is 10% of TACOS
- Net profit dollar per SKU
- You can’t polish a turd if your product is horrible
- It is imperative to source a great product before diving into marketing
- Here’s what sellers who are crushing it in e-commerce have in common:
- They outsource some of the tasks and focus on the more important aspect of the business
- They have tons of products
[08:32 - 16:49] Think Systems
- Get the best out of your ad spend with AsteroidX
- Hiring somebody in areas you are weak is an efficient way to take back your time and be able to scale faster
- Want some Amazon refunds? Check out GETIDA
- Promo code: FTM400
- As you build your business, have mature processes and figure out what works
- Develop a solid SOP. If someone understands your process through SOP, you’ve got a good process
[16:50 - 23:02] How Pat Changed His Life, Both Personally and Professionally
- Joined a program that serves as his accountability partner in his fitness
- Eat healthy meals
- Read business books as long as it’s nonfiction
- Pat talks about his “ROAT” Return on Training
- From physical discipline, mental discipline follows
[23:03 - 28:16] Closing Segment
- The Fire Round
- Check out Pat’s favorite books (links below)
- Check out part 1 of this episode on
- Connect with Pat
Quotes:
“Great product is the prerequisite. That's the ticket to entry.”
“You can be really good at spreadsheets, and not good at PPC.”
“There's enough time in the day for everything.”
Connect with Pat Lum
Website: https://www.asteroidx.com
YouTube: https://www.youtube.com/channel/UC8rW9p6w1RtG8FTQv6WF3jQ
Send us a voice message and let us know how we can help you fire the man!
YouTube
Resources Mentioned
GETIDA
Amazon FBA Revenue Calculator
Books
Working Backwards by Colin Bryar
Good to Great: Why Some Companies Make the Leap and Others Don't
Email us --> support@firingtheman.com
Leave us a review as it really helps the show!
Pat is the co-founder and President of AstroidX, an Amazon Partnered Agency that helps its clients dominate its pay-per-click advertising. Over the 5-years, Ken and I have worked with Pat and his team with great results and service. In this episode, he talks about how to approach Amazon advertising this holiday using the correct seasonal strategies. He also shares how you could determine if your campaign is successful through figures and the right strategies to apply for new launches.
[00:01 - 08:02] Opening Segment
- Welcoming Pat to the show
- Pat shares his story and how he founded AstroidX
- Dancing on the street he fell in love with marketing and he started his entrepreneurial journey
[05:45 - 21:01] What’s the landscape look like for Amazon PPC 2022
- Amazon’s ad platform is growing quickly compared to its competitors
- Basic ad units are still effective
- You can get up to 80% of the benefit of the ad platform by using sponsored products and sponsored brands correctly
- To mitigate the risk you have to have enough preparation for the big events like Black Friday, Christmas sale
- Having tons of sales doesn’t mean you’ve been profitable. Pat shares how you could check your numbers
- Want some Amazon refunds? Check out GETIDA
- Promo code: FTM400
- Ad campaigns have come a long way allowing you to manage them well with the right strategy
[21:02 - 31:06] Spend Your Dollar Wisely on Ad Spend
- Pat’s advice on how to adjust your budget to align with the seasonal trends
- As long as the spending makes sense and is profitable, then keep it on
- You can still ride the holiday traffic without paying holiday premiums on your keywords
- Avoid overwhelming and overspending using a keyword strategy
- Put effort and money into product development by listening to what the people are saying including their complaints
- The higher the click-through rate, the better the reviews
- A decent ad spend when a product is up and rolling should be 20 to 30% of the MSRP for mature products and 50 - 60% in the beginning
[31:07 - 32:19] Closing Segment
- Tune in to part two of the conversations next episode!
Quotes:
“The better product you have. The higher the click-through rate is.” - Pat Lum
“Just because it got you a ton of sales doesn't mean that it performed in a profitable manner.” - Pat Lum
“The better the product is like just for the end customer, the easier everything else is going to be.” - Pat Lum
Connect with Pat Lum
Website: https://www.asteroidx.com
YouTube: https://www.youtube.com/channel/UC8rW9p6w1RtG8FTQv6WF3jQ
Send us a voice message and let us know how we can help you fire the man!
YouTube
Resources Mentioned
GETIDA
Amazon FBA Revenue Calculator
Email us --> support@firingtheman.com
Leave us a review as it really helps the show!
Adam is the Founder and CEO of Retention.com (formerly Getemails) which he's bootstrapped to 14m ARR in 2 ½ years with six people. Retention.com is an identity resolution service that can identify one-third of your anonymous website traffic so you can market to those potential customers. Yes, read that sentence again, it’s magical. Before Retention, Adam was the founder/CEO of Robly Email Marketing, which was bootstrapped and he exited for 8 figures to private equity in 2020.
This is part two of the episode with Adam Robinson. In the previous episode, he talks about revolutionary ways to get quality email addresses and the legalities behind them. Now, we continue the conversation on email marketing for e-commerce.
[00:01 - 11:41] How retention.com Could Help with Your E-Commerce Business
- It allows you to put the pixel and integrate it into your email service provider from your website
- Retargeted people through email are often what converts
- Here’s how Adam calculates the ROI of an email address
- The best way to own an audience without paying for media access is to contact it over and over again
[11:42 - 18:07] Make The Most Out of Your List
- Instead of comparing your conversions, CTR, etc. to the industry, convert it to what you’re doing currently
- You can see real results in ideally 60 days as it takes a while for the audience to warm up and repeat purchase
- You are leaving money on the table if you do not:
- Set up an abandoned cart and add an SMS collection/message
- Product abandonment setup
- Want some Amazon refunds? Check out GETIDA
- Promo code: FTM400
[18:08 - 30:30] Closing Segment
- The importance of having a lean, cashflow-positive business
- Adam shares his experience of setting up a good SAaS business and how it is different from venture capital
- Who are the perfect customers for Retention.com
- The Fire Round
- Check out Adam’s recommended books
Quotes:
“When you see the results, scale it up. And if you don't cancel it.” - Adam Robinson
“The real results come after doing it for a long time.” - Adam Robinson
“Until you have it, you shouldn't do anything else other than try to get it done.” - Adam Robinson
Resources Mentioned:
www.ycombinator.com
The Four Steps to the Epiphany by Steve Blank
GETIDA
Connect with Adam
Website: www.retention.com
Instagram: https://www.instagram.com/adamlanerobinson/
LinkedIn: https://www.linkedin.com/in/adam-robinson-64409348
Send us a voice message and let us know how we can help you fire the man!
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Email us --> support@firingtheman.com
Leave us a review as it really helps the show!
Adam is the Founder and CEO of Retention.com (formerly Getemails) which he's bootstrapped to 14m ARR in 2 ½ years with six people. Retention.com is an identity resolution service that has the ability to identify one-third of your anonymous website traffic so you can market to those potential customers. Yes, read that sentence again, it’s magical. Prior to Retention, Adam was the founder/CEO of Robly Email Marketing, which was bootstrapped and he exited for 8 figures to private equity in 2020.
This is a two-part episode where Adam talks us through a revolutionary way to get quality email addresses and the legalities behind them. Let’s get started.
[00:01 - 08:02] Opening Segment
- Welcoming Adam to the show
- Ismael’s background and career
- Adam’s background and how he got into email marketing
- He shares the story of his entrepreneurial mistakes during his start-up
[08:03 - 10:17] Ways to Blow Up Your Business
- Poach customer information from a marketing company
- Too many competitors in a saturated market
- Having a long contact list but are considered poor leads
[10:18 - 16:19] The Beginning of Success
- Defined what Mailchimp isn’t doing then offered that service
- Adam leveraged Customer Identity to start his business
- Big players are prohibited from selling customer data making it a great business opportunity for small players
- Want some Amazon refunds? Check out GETIDA
- Promo code: FTM400
[16:20 - 27:01] How Is Email Spam Legal in The US?
- If your business fails, you come back stronger and more experienced
- Adam talks about Retention.com
- Hashed email is an email address that has been encrypted in a way that a human being cannot unencrypt it
- This is legal because of the CAN-SPAM Act of 2003
- Here’s how you can filter dead email addresses and nurture an email list that is active and non-spam
- What matters in email is not whether you opt-in or opt out but the engagement
[27:02 - 28:09] Closing Segment
- Tune in to part two of the conversations next episode!
Quotes:
“If you don't have a profitable email program then paying any price for a lead is not it's going to be worse for you.” - Adam Robinson
“You have no idea how lost you are until you're so far in it.” - Adam Robinson
Connect with Adam
Website: www.retention.com
Instagram: https://www.instagram.com/adamlanerobinson/
LinkedIn: https://www.linkedin.com/in/adam-robinson-64409348
Send us a voice message and let us know how we can help you fire the man!
YouTube
Resources Mentioned
GETIDA
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Ismael is the Executive Chairman of FE International, the market leader in the sale of SaaS, E-commerce, and Content businesses. Over the past decade, Wrixen has overseen 1000+ successful acquisitions totaling more than half a billion dollars in value. Wrixen was also a (NACVA) 2018 40 Under 40 Award winner. Wrixen’s previous background was in large-cap M&A investment banking, where he executed several high-profile public deals, namely in the technology sector.
Founded in 2010, FE International is known for its extensive network of pre-qualified international investors. With headquarters in New York and regional offices in Miami, San Francisco, and London, FE is an international company serving clients worldwide. It was named one of The Americas’ Fastest Growing Companies in 2021 and 2020 by The Financial Times and is also a two-time U.S. Inc. 5000 company.
[00:01 - 11:35] Opening Segment
- Welcoming Ismael back to the show
- 2022 Midyear report from FE International
- www.firingtheman.com/FE2022
- Are people still buying businesses?
[11:36 - 18:54] The Current State of the Market
- Deals are taking longer to close due to the amount of due diligence required and the limited availability of capital
- Mitigating the effects of COVID on the market
- Businesses are being valued using four different models, which take into account past events and trends
- Want some Amazon refunds? Check out GETIDA
- Promo code: FTM400
[18:55 - 26:03] The Best Businesses to Market Are Resilient
- Buyers are more focused on customer acquisition costs and diversifying their sales channels than ever before
- Businesses that have successfully made a pivot into diversifying their sales channels and using profitable advertising are more likely to attract buyers and receive higher multiples
- The Education funds: risk vs. reward
[26:04 - 39:06] Aggregators Facing Earnout Issues
- Aggregators are becoming less relevant as private equity and institutional capital step back in
- Aggregators often buy businesses quickly and without doing due diligence, which can lead to earnout issues
- Brands are focusing on the long-term trend of moving towards pop platforms or Shopify-based businesses
[38:24 - 44:19] Closing Segment
- Who is a good fit for FE International to help out?
- The Fire Round
- Final words
Quotes:
"You don't wanna be buying a business where the economy can take a bit of a pause or a downturn and suddenly you're buying a business at X and you have to sell it to Y.” - Ismael Wrixen
"I think the market is still very strong. I think that's the thing we try to get across and not just us saying that you know we're putting data behind that in terms of how much buyer demand there is out there." - Ismael Wrixen
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The concept that manufacturing elsewhere but in the United States is cheaper is a common fallacy.
On today’s episode, we have the privilege to interview Jason Azevedo. Jason has had his heart in business development since an early age, starting a very successful apparel company that grew from humble garage beginnings to annual gross billings of over a million dollars at age 15. By 18 Jason was doing millions in business with Starbucks, Nike, Disney, Marvel, Volkswagen, Audi, Lucas films, Dodgers, and countless NBA teams.
[00:01 - 06:05] Opening Segment
- The advantage of starting a business at a young age
- Jason’s focus when starting is to build a plant that could take care of people
[06:06 - 13:16] Understanding Manufacturing
- Low-cost labor was the primary driver of manufacturing products
- Efficient automation in American manufacturing
- The best people to be in your team are a balance of those whom you’ve built through influence and an experienced workforce
[13:17 - 29:48] Everything You Need to Know Before Getting Started
- Covid helped Americans realize that manufacturing in America is feasible and cost-efficient
- Products that are labeled as American made is perceived to have premium quality
- The concept of building near the raw material is obsolete
- Want some Amazon refunds? Check out GETIDA
- Promo code: FTM400
[29:49 - 38:13] Get your Product Made in the USA
- How to start manufacturing
- Hard work and fighting internal belief systems
- The importance of sharing information
- You could promote that your product is manufactured in the USA by starting domestically
- Americans care more about the impact of the purchase they make rather than just knowing it’s American made
- SBA helps with the export of American-made products
[38:14 - 50:34] Closing Segment
- Jason’s advice to people who are getting into manufacturing:
- Read The Toyota Way
- Saying you don’t know how to do it
- Jason talks about MRCA
Quotes
“It's very often that the same product stays the same for any significant period. There are constant adjustments that you make.” - Jason Azevedo
“When American buys an American product, often, they're holding on to the belief and the love of what that means to the community of the US. Not just, hey, it's an American-made product. ” - Jason Azevedo
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GETIDA
US Department of Commerce
Small Business Administration
The Toyota Way
The Great Gatsby
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Getting sued is one of the business owners' worst nightmares, making it a must to learn to protect yourself and your business to avoid this scenario.
David and Ken share their experience getting sued, the challenges they have to face as business owners and how they have settled by avoiding the trial, and all the headaches that come with a lawsuit.
[00:01 - 11:42] Opening Segment
- Ken and David recall the time they were sued one of their great service providers
- They spent 200 hours sorting things out when they could have been used for income-generating activities
[11:43 - 23:50] A Training to Become Better Businessmen
- Seek legal advice to determine the validity of the lawsuit
- Make decisions not based on emotions but a logical business perspective
- When you start looking at things that way, that’s when you can pivot to a better path
- Ken and David decided to self-represent considering these:
- High professional fees
- The impact on business exposure
- How much is the overall cost going to be
- No one knows the case better than the duo
- Understanding the other person’s perspective: The lawsuit is an inconvenience to both parties
- Settling things out and avoiding trial
- Want some Amazon refunds? Check out GETIDA
- Promo code: FTM400
[23:51 - 29:21] Lessons Learned from The Lawsuit
- A phone call is convenient but email is preferred as it’s documented and can be presented as evidence in court
- Always aim for a prompt communication
- Compare several service providers' offerings with a track record of success
- Being sued means your business is providing value and the other party thinks it’s worth it
- Separate your emotions from what’s best for the business
[29:22 - 32:24] Closing Segment
- Ken and David’s advice on business owners who have been sued
- Final words
- Connect with the duo!
Quotes
“I would say that getting sued can happen to anybody. And it kind of goes along with operating a business. That is telling your business to create value. And there are people that want to go after that value. I think it's just part of doing business.”
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If you’re looking to promote your business through PPC advertising, you will need to decide whether you will manage your PPC campaigns or hire a professional to do it.
David and Ken share their experience in hiring ad agencies and in-house managers. They will also deep dive into the importance of understanding PPC as a business owner, and what you need to know when partnering with agencies.
[00:01 - 15:05] Opening Segment
- What is Pay Per Click
- Ken and David share their experience on their PPC journey
[07:07 - 19:37] Self-Managed PPC
- Don't worry about getting locked in. Try as many agencies as you like until you find one that’s suited to your need
- Why it's important to have a good understanding of PPC and its principles
- Creating a meaningful Pros and Cons list
- The three things you need to be good at when self-managing PPC
- Self-managed PPC is time-consuming as you grow and scale
- Want some Amazon refunds? Check out GETIDA
- Promo code: FTM400
[19:38 - 30:25] Working with Ad Agency
- Account managers handle multiple accounts that they miss some of the special instructions
- On agency pricing
- Maintaining ad agency-client relationship
- The difference in the compensation model of in-house and Ad agency
- Why PPC and SEO always work better together
[30:25 - 33:16] Closing Segment
- Ken’s advice to business owners: Don’t be afraid to pivot in your business
- Have an implementation plan
- Connect with the duo!
Quotes
“It doesn't hurt to try. You can't be afraid to try something new, give it six months.”
“For us to scale properly, we need a good value for our money. And we also need a good impact on our business from the time spent on the PPC.”
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Resources Mentioned
Helium 10
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The Digital Nomad lifestyle is on the rise and many more workers are predicted to work remotely in the coming years.
David and Ken talk about the first time they were introduced to the digital nomad world and share tips and tricks for you to get started. Whether you’re an employee wanting to work remotely full-time or an entrepreneur who’d like to continue business without having to be physically present, you can learn a thing or two from this episode.
[00:01 - 07:06] Opening Segment
- What is a digital nomad?
- David and Ken share their story of becoming digital nomads
- Allows flexibility of schedule
[07:07 - 17:42] Tips for Working While You Travel
- Prepare your equipment
- Have a solid laptop
- Always have a backup
- Noise-canceling headphones
- Powerbank
- Always be aware of your timezone
- You can set your Google Calendar to your local timezone
- A business partner and well-functioning team with Standard Operating Procedures (SOP)
- Want some Amazon refunds? Check out GETIDA
- Promo code: FTM400
[16:08 - 23:21] Reward Yourself for Your Hardwork
- Ken & David recalls the first trips they took when they fired the man for the first time
- David finally achieved one of his lifelong dreams of owning his own boat
- Ken purchased a Tesla as his gift to himself upon firing the man
[23:22 - 26:04] Closing Segment
- The perks of using The Chase Inc Business preferred (link below)
- Connect with the Duo!
Quotes
“If you are an entrepreneur and you think to yourself, if I leave, the wheels are gonna fall off then you need to develop better SOPs and invest in your team.”
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Chase Ink Preferred Credit Card
Bose QuietComfort
Book
GETIDA
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If you’ve been selling on Amazon or eBay, chances are you already have a working strategy in place. But if you are venturing into Walmart Marketplace, the same strategy might not work for you.
In this episode, Carrie Miller talks about the exact strategies that made her succeed in Walmart Marketplace, even when her products are at a higher price; from effective keyword strategy to paid advertising.
Carrie Miller is a Senior Brand Evangelist from Helium10 and Walmart.com expert. Carrie has been in the e-commerce industry since 2016 and has worked at both of the e-commerce software goliaths – Jungle Scout and Helium10.
[00:01 - 07:06] Opening Segment
- From a struggling sales job to a Walmart Marketplace expert
- What makes Walmart different from other platforms
- Less competition and more exclusivity
[07:07 - 17:42] Getting Started with Walmart Marketplace
- Selling on Walmart vs Amazon
- Walmart Rich Media Strategy
- Importing reviews from Shopify to Walmart
- Walmart's PPC Advertising strategy can help drive more sales
[17:43 - 27:59] Walmart vs. Amazon: A comparison of Keywords Strategy
- Want some Amazon refunds? Check out GETIDA
- Promo code: FTM400
- Finding the best keyword for your listing using Helium 10
- Neglecting Spanish keywords? Here’s how you could use it to your advantage
- Get your products listed on Walmart.com! Carrie shares the step-by-step process
[28:00 - 35:41] Helium 10 for Walmart
- Use product variation to list more about your products
- How Helium 10 Helps Walmart.com Marketplace Sellers
- David shares with Carrie his wishlist to be included in Helium 10
[35:42 - 41:46] Closing Segment
- The Fire Round
- Connect with Carrie
Quotes
“That's kind of my strategy, if it has demand on Amazon, I'm certain that it's going to have demand on Walmart.” - Carrie Miller
“Well, that's [giving up] going to separate the people who are going to get on it and those who aren't, because then once you give up, they're giving up that opportunity. [to succeed]” - Carrie Miller
Connect with Carrie Miller at https://www.helium10.com/author/carrie-miller and join the Helium 10 Facebook group at www.facebook.com/groups/Helium10Users to know more!
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Helium 10
Book
The Count of Monte Cristo
GETIDA
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The competition on Amazon and other e-commerce platforms has dramatically increased but so is the online shopping demand.
In this episode, Amazon expert Ashley Kinkead shares the strategies she used to grow her Amazon store to a million-dollar store. Ashley Kinkead the host of the top 1% ranked Private Label Mastery podcast, is a coach and master trainer. She's inspired and equipped thousands of business owners around the world with the skills and strategies they need to build full-time online empires from the ground up.
[00:01 - 06:09] Opening Segment
- From being a public school teacher to being a multi-stream income Amazon entrepreneur
- Ashley on wishing he’d fired the man sooner
[06:10 - 11:58] Amazon FBA in 2022
- Is Amazon FBA Still Worth It in 2022?
- You need to put in more time and effort
- Think long-term
- The biggest challenges for new entrepreneurs
- The common misconceptions about selling on Amazon
- Product selection: Make decisions based on data
[11:59 - 19:46] Running a Successful Business
- The top 3 you should focus on for your Amazon FBA business
- The first key positions and roles you need to hire
- Want some Amazon refunds? Check out GETIDA
- Promo code: FTM400
- Ashley talks about her product launch strategy
- Know the conversion rates of your products
- How to secure profitability each month
[19:47 - 25:56] The Strategies Behind Amazon Success
- Want a higher conversion rate? Make your product expensive
- Familiarize yourself with split testing
- Determine the right pricing strategy
- The big changes in Amazon in 2022
[25:57 - 25:58] Closing Segment
- What is Private Label Mastery
- The Fire Round
- Connect with Ashley
Quotes
Start thinking about those couple of key hires that you can bring in and your business starts making money. It's the key to growth. You can't do everything yourself as one person for very long.” - Ashley Kinkead
“Don't be afraid to like lose money at the beginning and a PPC campaign. You can capture that data and then take that data and put it into making your campaign more profitable.” - Ashley Kinkead
Connect with Ashley Kinkead at www.ashleykinkead.com Want to create full-time income through Amazon FBA? Visit https://www.amzprivatelabelmastery.com
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Resources Mentioned
Book
The Slight Edge
The Five Dysfunctions of a Team: A Leadership Fable
Software
Cash Cow Pro
GETIDA
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Online shopping has become the new normal and Walmart Marketplace is one of the leading places for Americans to do their online shopping.
In this episode, Ryan King talks about Walmart Marketplace, and how it is different from other E-Commerce platforms like Amazon. As a Chief Executive Officer at BlueRyse, an agency dedicated to establishing and scaling brands on Walmart.com, he shared strategies you could apply if you want to succeed as a seller.
Ryan King is an experienced International Director with a demonstrated history of working in the non-profit organization management and eCommerce industries. Skilled in Nonprofit Organizations, Volunteer Management, Team Building, Public Speaking, International Relations, and Brand Management. He graduated from Texas A&M University.
[00:01 - 06:25] Opening Segment
- Ryan King: From pastor to a successful entrepreneur bridging the gap of unemployment
[06:26 - 15:09] Race to The Top
- What makes Walmart different from other sales channels
- Walmart as a gated marketplace
- How to qualify as a seller
- The products that sell on Walmart Marketplace
- Walmart versus Amazon: What to know as a shopper
[06:26 - 15:09] How to Succeed on Walmart Marketplace
- How to sell on Walmart
- Applications are filtered by AI and bots so making sure your details are carefully entered will help with the approval
- Apply to WFS as it takes time to be approved
- Be prepared for advertising
- The challenges encountered by Ryan’s team in creating a seamless Walmart marketplace experience
- Want some Amazon refunds? Check out GETIDA
Promo code: FTM400
[17:08 - 22:14] Closing Segment
- Ryan talks about the BlueRyse (check out the links below)
- The Fire Round
- Connect with Ryan
Quotes
“Optimism and persistence set apart successful entrepreneurs from those who give up. If they never got started, they didn't have the optimism, try and give it a shot or and any entrepreneurs going to fail.” - Ryan King
Connect with Ryan King on LinkedIn! Ready to win Walmart.com? Visit https://blueryse.com
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Book
Citizen Soldiers: The U. S. Army from the Normandy Beaches to the Bulge to the Surrender of Germany
GETIDA
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This is part two of the episode where Ken and David talk about how to build a solid team. In this episode, the duo shares tips on how they keep policies in place while promoting their desired company culture. Plus hiring ideas that’ll save your time and resources.
[00:01 - 13:50] Creating an Efficient Process Workflow
- The systems Ken and David use for an efficient Payroll system
- How to share account access for employees while maintaining the confidentiality
- System and tools for efficient offboarding
- Operations manager as key to easier onboarding and training process
- Building your company culture
[13:51 - 18:52] Hiring and Firing The Man
- When should you fire a team member?
- How to assess if the interviewee is a great fit for the position
- Complete test tasks
- Defining company culture
- How the No Asshole Policy helps maintain a healthy working environment
Quotes
“When left unchecked, people will not always do the right thing.”
“Hiring is a skill set, it's not something that you're naturally going to be good at. And it will develop, you'll improve over time.”
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GETIDA
Time Doctor
Wise
Paypal
Remitly
Lastpass
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Most successful entrepreneurs don’t do it alone. No matter how passionate they are, they can’t be good at everything. Finding the right team members and making them a winning team is what would help you increase your capabilities and grow your business.
In this episode, Ken and David look back at how they started their business, how and where they found the right people who will play a key role in their business growth plus the tools used to manage them remotely.
[00:01 - 24:03] Build a Successful Team
- Ken and David talks about why they built a team
- Hire someone who are good at what you're not
- A list on your to-do list that’s been there for long? You’re not gonna do them, hire someone who will.
- The duo talks about how they started building a team
- Outsourcing remotely and finding great talent that's fit to the company culture
- Running classified ads at local newspaper
- Internal referrals from team members
- Want some Amazon refunds? Check out GETIDA
- Promo code: FTM400
- The most valuable members of the team
- Amazon Account specialist - responsible for general maintenance of the store
- It's good if you could hire someone with a little bit of experience so they can bring something new to the table or hire someone more experienced than you
- Email Marketing Expert
- 20% - 50% of some companies reporting revenue comes from email
- Email marketing is a must do for your business
- Operations Manager - helps keep the company on track and identify and implement strategic initiatives
- Ken and David hired this key member when they where between eight to 12 employees
- PPC Manager
- Other key positions hired are:
- Social Media Manager
- Video Editor
- Content Editor
- Web Designer
- Controller
- Data Scientist
- Amazon Account specialist - responsible for general maintenance of the store
- Ideal tools that worked for the duo in running a remote team:
- Slack - used for team communicatino and integrate to other tools such as Google Calendar
- Asana - a project maangement tool. Great for setting up recurring tasks, workflows and projects that involve multiple people
[24:04 - 25:17] Closing Segment
- Tune in next week for part two of this episode where we talk about onboarding and offboarding, when to hire and fire and all other concerns around this topic.
Quotes
“In order to free up your time for you to work on the things that you're a superpower, you need to find help.”
“If something is on your to do list, and it stays on there for a week, two weeks or three weeks, you're not going to do that. And if there's a multitude of reasons why, that is a perfect opportunity to find to say, identify those types of tasks, and then hire out for those because you're okay, you're not going to do them. And if you do, it's going to be a grind for you and it's going to drag you down.”
“If you're selling on Amazon, you have to be good at at PPC.”
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onlinejobs.ph
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This is part two of our interview with Dr. Travis Zigler where he talks about how to stand out in a competitive e-commerce marketplace. In this episode, he talks about Amazon campaigns and the strategies he uses to get amazing results from manual campaigns.
Dr. Travis Zigler is a recovering optometrist turned e-commerce entrepreneur. He is the founder of Eye Love, https://eyelovethesun.com, whose mission is to heal 1,000,000 dry eye sufferers naturally.
Dr. Travis and his wife, Dr. Jenna Zigler, use the profits from Eye Love to fund free clinics in Jamaica and the US through their charity, the Eye Love Cares Foundation, https://eyelovecares.org.
[00:01 - 08:39] Opening Segment
- Organizing Amazon PPC campaigns with variations
- Amazon PPC Automatic vs. Manual Campaigns
- Proven ways to make money on Amazon that isn’t through PPC
[08:40 - 17:07]
- Run Google ads for your Amazon products
- Capturing emails by providing value
- Level up your keywords strategy on Google
- Want some Amazon refunds? Check out GETIDA
- Promo code: FTM400
[17:08 - 22:14] Closing Segment
- Travis talks about the Profitable Pineapple (check out the links below)
- The Fire Round
- Connect with Travis
Quotes
“Manual campaigns should be the majority of your campaigns, exact match. Campaigns are scale campaigns. Those are what's going to scale your brand in the most efficient way possible.”- Dr. Travis Zigler
“Do not focus on your email sequence on service, do not focus on selling, focus on serving them and solving their problem. And you will not get spam complaints. And you'll actually grow your sales as a result of that.” - Dr. Travis Zigler
Connect with Dr. Travis Zigler and Dr. Jenna Zigler at https://eyelovecares.org. Want to learn more about Amazon PPC? Join Dr. Travis Zigler’s free Amazon PPC Masterclass or check them out through these channels:
Youtube: https://www.youtube.com/channel/UCEH606Bwri3_8EJDpYm-qtw
Facebook: https://www.facebook.com/groups/AmazonPPCpros/
https://www.facebook.com/drtraviszigler/
LinkedIn: https://www.linkedin.com/in/dr-travis-zigler-9625112a/
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In a cut-throat competition such as e-commerce, how do you make sure you stand out?
In this episode, we are joined by Dr. Travis Zigler to share how they achieve success despite having big pharmaceutical companies as direct competitors. He talks about ways on how you could mitigate risks and increase profitability organically and by Amazon PPC.
Dr. Travis Zigler is a recovering optometrist turned e-commerce entrepreneur. He is the founder of Eye Love, https://eyelovethesun.com, whose mission is to heal 1,000,000 dry eye sufferers naturally.
Dr. Travis and his wife, Dr. Jenna Zigler, use the profits from Eye Love to fund free clinics in Jamaica and the US through their charity, the Eye Love Cares Foundation, https://eyelovecares.org.
[00:01 - 06:04] Opening Segment
- Travis shares his story about how he and his wife transitioned from the medical field to e-commerce
[06:05 - 19:06] Amazon Strategies for 2022
- Amazon PPC in 2022: What has changed in the last years?
- Understanding Amazon TACos ( total advertising cost of sale) to increase profitability when building a brand
- How to boost sales on a tight budget
- Want some Amazon refunds? Check out GETIDA
- Promo code: FTM400
[19:07 - 30:41] Know Your Numbers
- Conversion Rate vs. Click-Through Rate
- Ways on how to increase your conversion rate
- How to be a key player on Amazon Prime Days
[27:01 - 35:34] Closing Segment
- Connect with Dr. Travis Zigler and Dr. Jenna Zigler on the link below!
Quotes
"The key thing is, don't get so obsessed with the revenue number, the top line, get obsessed with the bottom line, that's what really matters in this business. If you're a small seller, when you go to sell your company, the bottom line is what's going to matter." - Dr. Travis Zigler
Connect with Dr. Travis Zigler and Dr. Jenna Zigler at https://eyelovecares.org. Want to learn more about Amazon PPC? Join Dr. Travis Zigler’s free Amazon PPC Masterclass or check them out through these channels:
Youtube: https://www.youtube.com/channel/UCEH606Bwri3_8EJDpYm-qtw
Facebook: https://www.facebook.com/groups/AmazonPPCpros/
https://www.facebook.com/drtraviszigler/
LinkedIn: https://www.linkedin.com/in/dr-travis-zigler-9625112a/
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Mastering a habit takes a lot of self-discipline and focus. But it is in mastering your habits that you could achieve success.
In this episode, Blaine Oelkers shares what it takes to truly develop a habit without falling back to your usual routine and procrastinating. We can learn from his experience as someone who’s been working from home for 27 years, how he’s able to push himself forward and kept himself motivated regardless of how he’s feeling physically or emotionally.
Blaine is the founder of Selfluence & WYTAYBA (What You Think About You Bring About). Blaine has a degree from Purdue University & Stanford’s Executive program in Entrepreneurship and has been featured as a TEDx speaker. Blaine fired the man over 27 years ago and has been running his own business ever since.
[00:01 - 07:03] Opening Segment
- Welcoming Blaine to the show
- The two reasons why Blaine fired the man
- How focus is a key to success
[07:04 - 24:54] Master Yourself, Master Your Life
- The What You Think About You Bring About (WYTAYBA) mindset
- What is Guilt Free Hours and how it could bring more meaning to your life
- Discover when people are normally more productive
- The PDF Method (Plan. Delegate. Focus)
- Single-tasking versus multi-tasking versus batch tasking: Which is suitable to complete your tasks?
- Want some Amazon refunds? Check out GETIDA
- Promo code: FTM400
[24:55 - 36:24] Stay Productive Even When No One is Watching
- Let’s recap the strategies shared by Blaine
- Blaine’s productivity tips after working from home for 27 years
- How to keep yourself disciplined during work from home
- What he learned from the last pages of Think and Grow Rich
[27:01 - 35:34] Closing Segment
- Build a habit through habit-linking
- The Fire Round
- Connect with Blaine on the links below!
Quotes
“Do more of what works and less of what doesn't. - Blaine Oelkers
“You want to maximize those freedoms [working from home], but at the same time, you got to put in some controls and some self-discipline to make sure that it's productive.” - Blaine Oelkers
“When you want to start a new habit, what you do is link it to an existing habit. And then serve some kind of urge.” - Blaine Oelkers
Connect with Blaine Oelkers on LinkedInand check out his masterclass if you’d like to develop that new habit in 21 seconds, or check his TEDx!
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GETIDA
Earl Nightingale
Pareto Principle
Book
Think and Grow Rich
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Does your lack of funds get in the way of launching a successful business?
In this episode, Vance Lee talks about crowdfunding, its advantages, and disadvantages that could help you assess if this is right for you.
Vance co-founded the Playground Theory that helps eCom entrepreneurs grow and transform their brands. Since starting Amazon FBA in 2015, he’s mastered crowdfunding and the pre-order launch strategy to launch products and grow brands. He’s raised over $7M in successful launches and broke records with 2 of his launches–both #1 Most Funded in their niches and ranking in the top 1% of crowdfunding projects of all time.
Originally from Canada, now he’s a full-time nomad traveling and living in different countries around the world.
[00:01 - 09:21] Opening Segment
- Vance talks about his e-commerce journey
- The launch of Kickstarter
- Vance shares the story of his failed product launches
[09:22 - 17:39] Guide to Successful Crowdfunding
- What is Crowdfunding
- How can Kickstarters help with your funding
- Want some Amazon refunds? Check out GETIDA
- Promo code: FTM400
- What happens when your Amazon Ad Campaign goals are not met?
[17:40 - 27:00] Grow and Scale with Ease
- How to determine a market fit for a product
- Reasons to use crowdfunding
- Want to try Kickstarter? Here are the things you need to prepare to get funded
[27:01 - 35:34] Closing Segment
- Vance talks about Playground Theory
- What crowdfunding is not
- The Fire Round
Quotes
“If I were to be super stubborn about my ideas of how I thought this is going to work, to be able to screen and scale this brand, I probably wouldn't be able to have all these interesting ways to explore if it's going to be more effective, or maybe equally effective, whatever it might be. Just being open-minded to challenging what you know, is going to be super important.” - Vance Lee
Connect with Vance Lee on LinkedInand check out the Playground Theory if you’d like to learn how to launch and scale your brand.
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Resources Mentioned
GETIDA
Book
The Way of the Superior Man
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If you take your product packaging for granted, you might be surprised how this affects consumers’ purchase decisions and how much money you are leaving on the table.
In this episode, Tom Meyer shares how product packaging could boost your brand awareness, and the timeline and stages of packaging you need to consider.
Tom is an Accounting Manager of Shillington Box Company LLC, a manufacturer of corrugated packaging products located in Saint Louis, Missouri, United States. He focuses on helping customers find low-cost packaging solutions that are reliable, sturdy, and environmentally friendly. He is passionate about finding the common link between buyer and seller and is known for delivering an excellent client experience.
[00:01 - 08:01] Opening Segment
- Let’s get to know Tom Meyer
- Why does Tom always go the extra mile for his clients
[08:02 - 12:35] All About Product Packaging
- The different types of packaging and what's suitable for your product
- Tom's focus: Corrugated Packaging
- Want some Amazon refunds? Check out GETIDA
- Promo code: FTM400
- The ideal color combinations for corrugated packaging
- Why is packaging important?
[12:36 - 26:31] Relationship Between Product Packaging and Consumer Buying Behavior
- At what stage should you start planning product packaging?
- The importance and benefits of package testing
- Tom shares stories of how packaging impacted his clients' business
[33:34 - 37:51] Closing Segment
- Need help with your packaging? Visit shillingtonbox.com
- Connect with Tom on the links below
- The Fire Round
Quotes
“Packaging is so important. Because if you have a good idea, you must have the packaging to go along with it. The packaging can identify your product, it can have a lot of necessary information on there. And it can build a brand image for somebody looking for that item down the road.” - Tom Meyer
“Test to make sure that your product gets to the consumer.” - Tom Meyer
“Most importantly, where I see people fail out. Number one is that you can have a great idea. But if you don't sell it, it will never be anything more than a good idea.” - Tom Meyer
Connect with Tom Meyer at shillingtonbox.com or email him at tmeyer@shillingtonbox.com
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Resources Mentioned
GETIDA
Book
Hearts in Atlantis
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Thinking of selling your business? There are a lot of preparations that need to be made before the big day.
In this episode, Michael Sirpilla, CEO of Society Brands who just went through a $205 million capital raise with the i80 Group, talks about the things the key considerations when exiting the business. He dives deeper into the reasons why you need to sell, when is the best time to do it, do you need a broker and how to find the best deals.
If this is something you’re looking at in the future, definitely tune in for some golden nuggets! Let’s go.
[00:00 - 13:49 Opening Segment
- Let’s get to know Michael
- Michael shares his first entrepreneurial venture
- How he assembles his team
- Want to grow your business? Here’s what you need to know
[13:50 - 28:45] Be A Part of Something Bigger
- What is Society Brands?
- The strategy used by the Socitey Brands grow
- Michael talks about Society Brands unique value proposition
- What makes a company a good partner
[28:46 - 33:33] Timing is Everything
- Want to exit your business? Hear what Michael has to say
- When is the right time to sell your business
- What kills a business deal
[33:34 - 37:51] Closing Segment
- The Fire Round
- Connect with Society Brands
Quotes
“If you're trying to grow a business to exponential levels, you can't just do it by yourself, you have to have a team around you.” - Michael Sirpilla
“A clean conscience is a comfortable pillow.” - David
Connect with Michael through societybrands.com
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Resources Mentioned
GETIDA
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Even with the impending recession or slow season, your e-commerce business could still continue to grow as long as it’s relevant and is using the right strategies.
In this episode, we talk about the different strategies that you could implement in your business to help keep it afloat. It could be cutting costs, proper inventory management, finding the right supplier and partnering with suitable lenders. We’ll also talk about the market outlook so if you’d like to prepare for what’s coming, make sure you tune in till the end. Let’s get started!
[00:01 - 03:27] Opening Segment
- David’s forecast on the economic dip
- Incorporate these tips into your processes and do it on a regular basis
[03:28 - 26:16] Let’s Talk About Strategies That Work
- Be profit margin focused
- Focus on high profit-high velocity products
- Remove products that do not sell
- Create a product timeline
- Do not be led by your emotions
- Increase your profit by taking advantage of split testing
- Assess your market
- Classify needs versus wants
- Look for wasted PPC ads spent
- Run an entire audit
- Revisit old campaigns
- Monthly reports and analytics
- Want some Amazon refunds? Check out GETIDA
- Promo code: FTM400
- Refinance debt by utilizing different lending options to get the best rate
- Cancel services and subscriptions that are not necessary to run the business
- Liquidate slow-moving inventory
- Collaboration of the marketing and inventory team is the key
- Break-even analysis
[26:17 - 30:39] Closing Segment
- What is GETIDA and why it’s the duo’s favorite software
- Connect with us!
- Final words
Quotes
“I think to add products into your portfolio that level it out and minimize your risk, it’ll increase the value of your business, for sure.”
“At the end of the day, profit is the name of the game.”
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GETIDA
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Shreya Banerjee and Paul Counts team up to empower entrepreneurs to generate more traffic, sales, and leads with their cutting-edge digital marketing and social media marketing tips and tricks. Pulling from their combined 30+ years of marketing online, they will help you unleash the power of the web for your business!
This powerful duo dives share the best marketing best practices, the strategies they use that keeps their client satisfaction on the roof, where you should focus your efforts as a marketer and a lot more nuggets!
If you are keen to take your email marketing to the next level, tune in till the end.
[00:01 - 07:08] Opening Segment
- Get to know Paul and Shreya
- Shreya: From a mechanical engineering background to co-creating Marketing Counts
- Paul: Started marketing at 13, now with over 23 years of marketing experience
- On why they both value education
[7:09 - 13:40] Elements of a Successful Marketing Strategy
- The impact of Apple privacy policy to digital marketing
- Building a list versus growing social media following: Which is more important?
- Don’t just follow what others are doing! Use Facebook ads strategically
- The difference between social media platforms and problem solving platforms
[13:41 - 24:55] The Secret Weapon for Marketing
- Understanding the customer journey
- Know your Google Analytics number
- The secret to higher conversion rate: Gamification
- The KPIs of Google Analytics to focus on
- The biggest traffic sources:
- Email campaign plus timing
- SEO
- Paid ads
- Want some Amazon refunds? Check out Getida
- Promo code: FTM400
[24:56 - 33:54] Get started with Email Marketing
- New Google Analytics update
- When is it best to jump in on a new trend?
- The FTE formula
- The top three email marketing tips to engage the audience and increase revenue
[33:55 - 44:58] Let’s Talk About Search Engine Optimization (SEO)
- How to optimize your product and detail pages
- How to find the best keywords
- The SEO mistakes to avoid
- The duo’s top three copywriting and conversion boosting hacks
- How important are headlines?
[44:58 - 53:05] Closing Segment
- Who is Marketing Counts?
- The Fire Round
Quotes
“The only thing you can control online is your audience, your customer base, your list.” - Paul Counts
“Build your following first build your email list, don't just build a social media following because that will go as soon as Facebook changes or some other platform comes along and changes your algorithm will, you know will change your reach in a snap of a finger you know, and you have no control. So you always want to be building your list.” - Paul Counts
“It's okay to jump in on the new, hot trends. But if you're just focusing on trend marketing, you're gonna have a trendy business, you know, and that's a tough spot to be on.” - Paul Counts
Connect with Paul Counts and Shreya Banerjee
Website: https://marketingcounts.com / https://www.buzzsprout.com/350633 /
Email: workwithus@marketingcounts.com
LinkedIn: https://www.linkedin.com/company/marketingcounts/about
Facebook: https://www.facebook.com/marketingcounts
Send us a
Greg is the Director of Marketing for Empire Flippers. Empire Flippers is an Inc. 500 company and the #1 curated marketplace for buying and selling established, profitable online businesses. Empire Flippers have helped customers buy and sell nearly $300 million worth of Ecommerce, Adsense, Affiliate, SaaS, FBA, and many other revenue-generating assets.
In this episode, Greg shares helpful tips on how you could fine-tune the process to guarantee a secure buying and selling experience, how to protect yourself when entering these transactions, and the market outlook for the next 12 months.
Let’s get started!
[00:01 - 05:40] Opening Segment
- From a self-taught internet marketer to being the head of the marketing department
[05:41 - 18:05] Keep Up with The Market Trend
- What’s changed in digital business this 2022?
- Moving to buyer's market
- Things to watch out for in the preparation for the market in 12 months
- Greg’s tips for operators and investors who are new to buying an FBA business: Split your capital
- How Google will affect the online marketing in the next 6 to 12 months
[18:06 - 22:48] Do Better Marketing with The Right Audience
- The best business model with the best return on time
- One of the biggest SEO mistakes: Not understanding the true value of traffic
- Leveraging your audience to grow your business
- Build content sites that are not all about affiliates and display ads
- Want some Amazon refunds? Check out Getida
- Promo code: FTM400
[22:49 - 46:46] What To Know About Selling Your Business
- Check out Empire Flippers
- Selling a business? Here’s why you should get a broker
- What’s an Earn-Out and the things you should watch out for
- Greg shares some questions to ask yourself when looking to sell
- Must be based on your personal and business goals
[40:41 - 21:51] Closing Segment
- Greg’s recommended strategy: Diversify on different business models
- The Fire Round
Quotes:
“The best thing you can do is make your business as least risky as possible.” - Greg Elfrink
“I tell people all the time, if you can't afford it, as you say, you know, your lifestyle was taken care of in terms of expenses and stuff, if you can afford it, always choose to build an audience over building revenue, because then the audience becomes an endless supply of potential stuff for you” - Greg Elfrink
Connect with Greg Elfrink!
Website: empireflippers.com
LinkedIn: www.linkedin.com/company/empire-flippers
Facebook: Empire Flippers
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Resources Mentioned
Blood Meridian, or the Evening Redness in the West
No Country for Old Men
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Chelsea Cohen is the Co-Founder of SoStocked, a fully customizable Amazon Inventory Management, and Forecasting Software. She started as an Amazon Seller in 2014 and has been featured on stages and podcasts all around the world, teaching people how to solve their inventory management problems.
In this episode, Chelsea takes a deep dive into the importance of inventory management and its crucial impact on profitability and business growth. Passionate at optimizing logistics and cash flow, she shares tips on how this process could be improved plus helpful tools that you can use right away.
[00:01 - 06:41] Opening Segment
- Get to know Chelsea and what led her to co-found So Stocks
[06:42 - 21:51] Why You Need an Inventory Management System
- The consequences of not having an inventory management system
- How to keep up with constantly changing Amazon program policies
- How to know if you are overstocking and understocking
- Logistics flexibility and strategy
- Want some Amazon refunds? Check out Getida
- Promo code: FTM400
[21:52 - 35:05] Effective eCommerce Strategies: Work Smarter
- Beat your competition this 2022
- Increase profitability through Supply Chain Management
- Check out the free FBA calculator from www.sostocked.com/tools
[35:06 - 43:20] Closing Segment
- If you are still using spreadsheets for inventory management, Chelsea has a message for you
- Check out sostocked.com
- The Fire Round
Quotes:
“If you want to spend more time on things more valuable, and if you could save extra 10 hours a week or 10 hours a month by automating something, then do so. If you’re going to expand and grow, you need to start looking at a system that actually works in an automated way.” - Chelsea Cohen
Connect with Chelsea
Website
Facebook
Youtube
If you need help with inventory management, check out So Stocked!
Resources Mentioned
piertopier/loadcalc
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John’s Crazy Socks is a father-son venture inspired by co-founder John Lee Cronin, a young man with Down syndrome. John’s affinity for crazy socks paired with his love of making people smile made their mission clear: to spread happiness.
Listen to this fun-filled episode this father and son duo talks about how they were able to put up and run the business successfully while bringing a positive impact not only to their clients but their team members.
[00:01 - 18:22] Spreading Happiness and Inspiration
- John and Mark on how they started the father and son business
- John's eureka moment: Create crazy creative socks
- What makes John’s Crazy Socks different
- Want some Amazon refunds? Check out Getida
- Promo code: FTM400
[18:23 - 22:20] Learning in the Process
- The marketing strategy that helped John’s Crazy Socks grow consistently
- How to keep your business during the off-season
- Expanding the business by manufacturing
- The Ready-Fire-Aim. Don’t wait to get started
[22:23 - 32:19] The Real Secret to Business Success
- What's John's typical looks like
- Providing opportunities to people who are differently-abled
- Nurturing customer relationships by making everything personal
[32:21 - 40:00] Closing Segment
- The future for John's Crazy Socks
- The Fire Round
Quotes:
“You can be like the New York Yankees and have an endless amount of money. But too much money makes you stupid. If you don't have money, you got to be creative. And you got to work.”
“Once you make a decision, go forward, take action. You have to watch your data. You have to keep learning from it. But you can't wait to make everything perfect.”
You can connect with John and Mark through LinkedIn, Instagram, Facebook, Twitter, or you can visit www.johnscrazysocks.com.
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This is a continuation of a two-part episode where Ken and David share their previous jobs and the lessons they've gained that shaped what they are today. Tune in till the end and pick up a thing or two from this delightful duo. Let’s get it!
[00:01 - 30:11] What Ken & David Learned From Their Previous Jobs
- Character development is more important than profitability
- Ways you could lose your customers
- The impact of rules and how it affects behavior
- Finding true friends in difficult situations
- Overcoming challenges and developing self-confidence
- Set a high standard for yourself
- The surprising things Ken learned while working for the government
- Want some Amazon refunds? Check out Getida
- Promo code: FTM400
[30:12 - 32:39] Closing Segment
- Final thoughts
- Share your previous job experiences with Ken & David!
Quotes:
“I learned from this job to always tip people well in the service industry. And I would say that has been something that I've carried with me throughout my life is that the service industry is hard.” - David Schomer
“You can’t do everything by yourself. You need help.” - David Schomer
“I think taking care of a large set of the best assets and your businesses, your people, and there was something missing from a lot of jobs that we had gone over some of them. However, some of the jobs that we discussed, on these last few episodes, we really liked, some of them, we didn't, but all of them were a good fit at that point in time where we were. And so in hindsight, we can always reflect back and say, what we did and what we didn't like out of them, but they taught us something on our journey. “ - Ken Wilson
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Work experience, without a question, may provide us with the most valuable life skills and experiences that we can apply as we move forward in our new ventures, whether it's changing careers or putting on a business hat. You could even notice that some of the strategies you're doing today at our business are something you've done before, or have seen in your previous employers.
In this two-part episode, Ken and David recall their previous jobs and the lessons they've gained that helped shape them into the business people they are today.
This is another episode full of nuggets from our host. Let’s get started!
[06:54 - 15:30] Opening Segment
- Ken talks about his former jobs as a fruit vendor, a laborer, and a lawnmower
- David’s experience working in the family business, cleaning pig barns, and spending consecutive summers working at a medical store
[06:54 - 15:30] What Ken & David Learned From Their Previous Jobs
- Easy upselling technique
- Delivering great customer service is your best marketing strategy
- Consumers pay for a better experience
- The toxic environment of a family business
- Investing in technology for your business is advantageous
- Equipment is a business asset and proper maintenance could avoid liability
- You could consume information with limited time. You just have to know what works for you and stick to it.
- How to close deals
- Selling high-quality products is beneficial in the long term
- Want some Amazon refunds? Check out Getida
- Promo code: FTM400
[15:31 - 26:16] Closing Segment
- Tune in next week for part 2!
Quotes:
“Thinking creatively can earn you more profit.” - David Schomer
“I don't think it's a really good idea (family in business), I think you should rethink it, or put some rather strong policies in place to prevent those unwanted things.” - Ken Wilson
“I learned very early in life that there are more ways to earn an income than a nine to five.”- David Schomer
“It doesn't matter what you do for a living as long as you do it to the best of your ability. It may not be glamorous, but like, if you're doing your best, you can hang your hat on.” - David Schomer
“Self-employment isn't for the faint of heart, it is very challenging.” - David Schomer
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When you rely on a supplier to deliver your items, you lose control. Your request may not be fulfilled, resulting in delays, dissatisfied consumers, and lower profitability. As a result, entrepreneurs are looking into self-manufacturing to acquire control over their production and company.
The road to self-manufacturing is not a walk in the park but with mastery, you may reap rewards that are not possible when you are sourcing. Our hosts, David and Ken, discuss the important lessons they've learned along the way, from finding the right suppliers, and processing to human resource management.
If you want to see if this is the appropriate road for you, tune in until the end. Let’s get started.
[00:00 - 06:53] Opening Segment
- Self-manufacturing versus sourcing from China
- A retrospect on the self-manufacturing journey
[06:54 - 15:30] Things We Wish We Had Known About Self-Manufacturing
- How to prepare for unexpected machinery breakdowns
- Ready your supplies
- Hire a handyman
- Negotiate with your suppliers but ensure their profitability
- Self-Manufacturing: Pros & Cons
- How to find and work with suppliers
- The importance of finding the right, quality team members
- Want some Amazon refunds? Check out Getida
- Promo code: FTM400
[15:31 - 26:16] Closing Segment
- The intrinsic reward of self-manufacturing
- Final words
Quotes:
“Most people are more than willing to share information with you, so long as you're not one of their competitors.”
------------------------------------------------------------------------------------------
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Do you want to learn how to double your income? If yes, then try focusing on less.
In this episode, David Wood, the founder at Focus.CEO, will be discussing how to focus on what's important and avoid getting distracted by shiny objects. David built the world’s largest coaching business, becoming #1 on Google for “life coaching”. David coaches rock-star business owners to double their revenue and achieve more in less time. We'll also talk about how to develop a system for healthy relationships and how to stay persistent in the face of obstacles.
Listen to David and start earning more!
[00:00 - 10:59] Opening Segment
- We introduce David Wood to the show
- Relying on ourselves to succeed
- Shiny object syndrome
- Being disciplined to achieve our goals.
[11:00 - 21:15] Having a Personal System as an Entrepreneur
- David talks about how successful people utilize systems
- Entrepreneurs should say no more often than yes
- Having a clear understanding of your target
- How having a system also benefits our health
- Want some Amazon refunds? Check out Getida
- Promo code: FTM400
[21:15 - 30:48] Keeping Focus
- How having a healthy eating habit affects performance
- Focusing on less important tasks can help you move faster
- David shares his approach to coaching
- Focusing on a specific goal for a given period of time
[30:48 - 40:38] Closing Segment
- Know more about David in the Fire Round!
- Connect with David with the links below
- Final words
You can connect with David through Linkedin and Instagram, or you can email him at dwood@gmail.com.
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Quotes:
"You can't be top of the food chain if you're trying to serve different target markets and be good at different traffic sources and have four different funnels." - David Wood
"You still may fall off the horse, and not get what you said will be done in 25 minutes. But give yourself a fighting chance to actually focus and do what you said matters most." - David Wood
The culture at Amazon is one of empowerment and ownership. Employees are encouraged to take charge of their careers and work to make a difference in the company. This focus on empowerment has helped the company grow and remain successful for over twenty years. And today, Ex-Amazon Executive John Rossman is going to share with us the culture of success at Amazon.
Business Advisor, Author, and Keynote Speaker John Rossman is the author of The Amazon Way book series which is based on his experiences serving as the Director of Enterprise Services while employed at Amazon.com. After leaving Amazon, John founded Rossman Partners which helps businesses grow and scale in most industry verticals on digital strategy, operations and culture. Let’s jump right in and learn why customer obsession is the top leadership principle that allowed Amazon to focus on systemic problems and create a supportive and collaborative environment.
[00:00 - 06:55] Opening Segment
- We introduce John to the show
- John’s book, “The Amazon Way”
- John stresses the importance of understanding what people really see
[06:56 - 21:44] Amazon Through the Years
- John shares some background about the formative years of Amazon
- Focusing on building a marketplace that could support tens of thousands of sellers
- Putting the customer first and has a friendly culture to its employees
- Focusing on results rather than individual input
- John talks about the 14th leadership principle at Amazon
- Want some Amazon refunds? Check out Getida
- Promo code: FTM400
[21:45 - 32:37] The Amazon Way
- Seeing both sides of the coin
- Recognizing that you can’t fix everything
- Differentiation as a key to succeed
- John talks about how the platforms at Amazon are optimal in the digital era
[32:38 - 34:55] Closing Segment
Successful ecommerce entrepreneurs are typically very passionate about their businesses, have a great product and are able to create a unique customer experience. They also have a strong understanding of how to grow and scale their businesses.
[34:55 - 37:00]
- Know more about John in the Fire Round!
- Connect with John through the links below
- Final words
Quotes:
"You can't just have customer obsession and run a great business." - John Rossman
"like the product details, the cost details, the availability details, the advertising details that you have to be super clever at really understanding, like the nuances and the little winning details that are going to matter." - John Rossman
"In small companies, especially in this marketplace ecosystem space, I think the two things that I look for are a kind of a theory of differentiation. Like what is it going to be? How do you compete? What's your theory or what's your strategy for how you're going to be different and compete." - John Rossman
“The successful ecommerce entrepreneurs are those who are able to balance their work with their personal lives in a way that allows them to be successful. They also have a clear vision for their business and are able to execute on that vision.” - John Rossman
Resources Mentioned:
- The Amazon Way - John Rossman
Jarrod Reichelt is a purpose coach who uses empathy, cognitive restructuring, and journaling to help individuals balance their priorities and achieve their goals. Jarrod has a Masters of Psychology and he has worked with individuals struggling with anxiety, stress, and depression for many years. Jarrod believes that it is important to identify what is most important to you and to develop systems that help you track your progress. He also believes in having the passion and drive to see your goals through.
Key Highlights:
[00:01 - 05:06] Opening Segment
- Wanting to be a police officer to eventually becoming a therapist
[05:06 - 15:04] Fear and Other Thoughts
- Humans are pleasure seeking and pain avoiding beings
- Changing how we relate and respond to our thoughts.
- Creating a list of the values that are most meaningful and important to you
[15:04 - 27:10] The Brain is a Muscle
- Separating thoughts from your feelings
- make better decisions based on those thoughts
- Neuroplasticity
- Practicing with mindfulness
- The dopamine addiction caused by smartphones
[27:10 - 38:22] Getting Back On Track
- Tips for getting out of the rut
- Balancing work and family life
- Identifying their values and committing to working towards those values
[38:22 - 43:23] Closing Segment
- Know more abour Jerrod in the Fire Round!
- Connect with Jerrod with the links below
- Final words
Quotes:
"And so the biggest thing that I try and do is really kind of take a step back and understand, okay, what's going on with my fear right now? And so oftentimes it's just something petty that I'm afraid of, like I'm not going to make enough money or I'm not good enough. And then I start to Label that emotion. Like this is fear, this is anger, this is sadness, and then I can start to work on releasing that emotion. So it's not just like pushing it away, it's actually releasing it." - Jarrod Reichelt
"When you're making the decision to neglect the values, then you're also then adversely affecting your wellness, your health, your mood, your happiness. And so there's all those things to consider and to contemplate when trying to find that balance is if I go too strong in one way, then I'm going to be missing out on the other." - Jarrod Reichelt
Connect with Jarrod through Instagram, or by emailing him at jarrod.reichelt@gmail.com. Watch out for his upcoming Youtube channel and Podcast!
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In part 2, we meet again with Mike Jackness , Mike has been in the e-commerce space for over a decade and has a wealth of experience in e-commerce, marketing, search engine optimization, and much more. Mike currently owns and operates several businesses in the e-commerce space and has been a featured speaker and presenter for countless events over the past several years.
You might have also heard Mike on his own podcast, The Ecomcrew Ecommerce Podcast, where he and Dave Bryant have created a unique and transparent environment where they open the hood and share everything that’s working for them, and what’s not.
Listen to Mike and learn from an e-commerce superstar!
[00:01 - 09:52] Buying Inventory
- What e-commerce sellers should know about storage fees
- Mike was once against taking debt to buy inventory
- What changed his mind?
[09:53 - 19:38] Risk Profiles of Entrepreneurs
- Personal risk profiles also matter in e-commerce businesses
- Is there a business that is worth the stress?
- Listen to our conversation
- The different kinds of entrepreneurs according to Mike
[19:39 - 27:07] Community-Building in E-Commerce
- Mike talks about his podcast, The Ecomcrew Ecommerce Podcast
- What is it like to build a community of likeminded e-commerce entrepreneurs?
- Mike gives us a sneak peek into their paid subscription service
[27:08 - 33:11] Closing Segment
- Know more about Mike in the Fire Round!
- Connect with Mike!
- Links below
- Final words
Tweetable Quote/s:
“There will be dark days of entrepreneurship. That is guaranteed, and if you aren't willing to stay the course and deal with it, then you probably just shouldn't get started at all.” - Mike Jackness
Resources mentioned:
- Jungle Scout™
- Splitly
- Helium 10
- Book: Traction
Email michael@protosmarketing.com to connect with Mike or follow him on LinkedIn. Visit Protos Marketing now for your Amazon-related marketing needs!
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Mike Jackness has been in the e-commerce space for over a decade and has a wealth of experience in e-commerce, marketing, search engine optimization, and much more. Mike currently owns and operates several businesses in the e-commerce space and has been a featured speaker and presenter for countless events over the past several years.
You might have also heard Mike on his own podcast, The Ecomcrew Ecommerce Podcast, where he and Dave Bryant have created a unique and transparent environment where they open the hood and share everything that’s working for them, and what’s not.
Listen to Mike and learn from an e-commerce superstar!
[00:01 - 06:07] Opening Segment
- Why Mike Jackness chose a career in e-commerce
- He talks about his first experience as an e-commerce seller
[06:08 - 16:16] Transition from Corporate America to E-Commerce
- Are you working in corporate America but planning to jump to e-commerce?
- Your corporate experience can be valuable, and here’s how
- Here’s an important tip about profit margins that you should hear
- If the cost of acquiring a product has increased, this is what you should do
[16:17 - 26:19] Pay-Per-Click Advertising Model
- How to split test product prices the right way
- What e-commerce sellers should know about pay-per-click advertising
- How adding a lot of negative keywords made Mike’s business profitable
- Want some Amazon refunds? Check out Getida
- Promo code: FTM400
[26:20 - 37:41] What Amazon Sellers Should Expect in the Inventory Side
- The Total Advertising Cost of Sale or TACOS is another major consideration
- Why Mike is dialing in on this number
- We have an interesting conversation about inventory that you should not miss
- The reason Mike is currently taking a wait-and-see approach
Tweetable Quote/s:
“I think there's also a personal risk profile overlay that you should [consider]…some people are inherently very risk-averse and some people are inherently willing to take huge chances, and sometimes that could be the same person, depending on what time in their life it is.” - Mike Jackness
Resources mentioned:
- Jungle Scout™
- Splitly
- Helium 10
- Book: Traction
Email michael@protosmarketing.com to connect with Mike or follow him on LinkedIn. Visit Protos Marketing now for your Amazon-related marketing needs!
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Episode 118
Emmett Kilduff is the Co-Founder & Chief Executive Officer at The Fortia Group. He has had a strong interest in e-commerce since he completed a Master's in e-commerce way back in 1999. With over a decade in leading M&A firms, Morgan Stanley and Credit Suisse, Emmett brings billions of dollars of acquisition expertise to your e-commerce exit strategy.
Listen to Emmett and learn more about FBA aggregators and the state of the e-commerce market!
[00:01 - 05:33] Opening Segment
- The story behind Emmett Kilduff’s love for e-commerce
- His goal is to be the Morgan Stanley or Goldman Sachs of e-commerce
- Here’s how he plans to do it
[05:34 - 15:12] State and Outlook on E-Commerce
- This is the current state of e-commerce according to Emmett
- What’s next for the e-commerce industry in the next 12 months?
- Here’s an important discussion about valuations that you should not miss
[15:13 - 25:43] How to Exit Properly from Your Business
- He talks about his company’s Exit Readiness Programme
- Want some Amazon refunds? Check out Getida
- Promo code: FTM400
- Don’t miss our conversation about FBA aggregators
[25:44 - 35:46] Thoughts About FBA Aggregators
- How to be a successful aggregator
- Will the consolidators be consolidated?
- Listen to Emmett
- These are the services that The Fortia Group offers
[35:47 - 42:59] Closing Segment
- Know more about Emmett in the Fire Round!
- Connect with Emmett!
- Links below
- Final words
Tweetable Quotes:
“The winners in [e-commerce] will be the operators, not the M&A geeks like me.” - Emmett Kilduff
“Entrepreneurs are doers, not talkers, who simply never give up.” - Emmett Kilduff
Resources mentioned:
- Thrasio
- Morgan Stanley
- Goldman Sachs
- Book: The 5AM Club
Email Emmett at ekilduff@gmail.com or follow him on LinkedIn. Visit The Fortia Group to connect with an M&A firm focused on e-commerce exits!
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Episode 117
David and I have been selling on Walmart in the last 12 months. In this episode, we will share the lessons that we have learned so far and how you can apply them to your own e-commerce business. Some of the topics that we will also discuss are the benefits of selling on Walmart and the criteria to become a top-rated seller on this platform.
[00:01 - 06:31] Opening Segment
- Why David and I are selling on Walmart
- Where does Walmart rank among Fortune 500 companies?
[06:32 - 17:45] Signing Up on Walmart
- Walmart is not as big as Amazon in terms of marketplace
- But here’s what you need to know
- How to set up your listings after setting up your Walmart account
- What you need to know about the Walmart Fulfillment Services
[17:46 - 22:22] What to Know About 3PL and PPC on Walmart
- Can you use a third-party logistics provider on Walmart?
- Want some Amazon refunds? Check out Getida
- Promo code: FTM400
- We share our experience on pay-per-clicks at Walmart
[22:23 - 32:30] How to be a Top-Rated Seller on Walmart
- Here’s how Walmart is utilizing feedback to improve user experience
- How to get Walmart’s Pro Seller Badge
- Listen to our final thoughts regarding our current experience with Walmart
[32:31 - 34:32] Closing Segment
- Connect with us!
- Links below
- Final words
Tweetable Quotes:
“[You] can launch more products on Amazon or you can take your existing catalog and go to Walmart...really sit down and think about that and make a business case.” - Ken Wilson
“There’s a different type of customer on Walmart. You may find that you have a product that doesn’t sell great on Amazon but because of this customer avatar of your typical Walmart customer, maybe you’ll get better volume there.” - David Schomer
Resources mentioned:
- Launch on Walmart by downloading this FREE document from us
- Helium10
- Deliverr
- Amazon Vine
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Episode 116
Why should you consider self-manufacturing your products?
In this episode, we will answer that question and discuss why we decided to source products here in the United States. The expectation from e-commerce gurus is that they will tell you to go to Alibaba and source your products from China. However, we discovered in our case study that sourcing in the United States has its own advantages too, some of which are even better than sourcing overseas.
We also talk about the benefits of self-manufacturing. We found out a few interesting positive impacts that both new and experienced e-commerce owners should consider. Unlike other people who only promise the “good,” we want to be honest with our Firing the Man Nation. That is why we will discuss the downsides of self-manufacturing too.
[00:01 - 07:27] Opening Segment
- We give you a sneak peek into our topic for today
- The advantages of sourcing products from the US
- The 3 words you can stamp on products to raise conversion rates
[07:28 - 13:55] Making the Business Profitable
- What e-commerce business owners should know about tariffs
- This is the number that we really care about
[13:56 - 26:20] Our Journey to Self-Manufacturing
- Why we decide to self manufacture FBA products
- We share our process in choosing the product to self manufacture
- The 2 types of people when it comes to self-manufacturing
[26:21 - 36:35] Impacts of Self-Manufacturing
- Want some Amazon refunds? Check out Getida
- Promo code: FTM400
- We talk about the impacts of self-manufacturing on our business so far
- How to capitalize on the Fulfilled by Merchant (FBM) method
- How we generated additional profit margins from our businesses
[36:36 - 50:48] The Pros and Cons of Self-Manufacturing
- The downsides of self-manufacturing that we have experienced
- How satisfying it is to manufacture your own products
- If you want to self manufacture too, these are the things to consider
[50:49 - 53:22] Closing Segment
- We share our key takeaways from our current experience on self-manufacturing
- Connect with us!
- Links below
- Final words
Tweetable Quotes:
“If you’re self-manufacturing, quality control is on your lap. That’s well within your control.” - Ken Wilson
“The ability to make something is incredibly satisfying and it creates value.” - David Schomer
Resources mentioned:
- DOWNLOAD our case study on firingtheman.com/usa
- Book: Who Not How
- Thomasnet.com
- MFG
- Maker’s Row
- Made in America
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Episode 115
Being constantly on the lookout for new options can definitely open doors to a lot of possibilities especially in the world of business. For a lot of entrepreneurs in e-commerce, Asia has always been the go-to for outsourcing products and materials. But in this episode of Firing the Man, sourcing specialist and entrepreneur, Susana Bermudez shares with us all the opportunities with sourcing products in Mexico and Latin America.
[00:01 - 05:52] Opening Segment
- Susan Bermudez shares the story on how she started sourcing products in Mexico
- She started with helping manufacturers find ways to enter the US market
- Joined the world of e-commerce and studies how the process works
[05:52 - 17:44] Benefits of Sourcing from Mexico
- Reasons why sellers should consider sourcing in Mexico
- To explore and discover new options in terms of sourcing
- To support and work together with countries from the same continent
- More accessible for E-commerce
- Having a variety of popular and available products in Mexico
- Having shorter lead times
- 90% of products do not pay tariffs
- Want some Amazon refunds? Check out Getida
- Promo code: FTM400
[17:45 - 20:57] Cultural Differences with Suppliers in Mexico
- Overcoming cultural differences
- Different way of doing business compared to Asia
- Having patience and developing a relationship with the manufacturer is crucials
- Reaching out to these suppliers in Mexico
[20:58 - 23:22] Finding Suppliers in Mexico
- Sourcing can be a challenge
- Majority of the suppliers do not have websites
- Suppliers mostly use Whatsapp to connect with partners
- What’s it’s like to work with Susana
- Opportunities in outsourcing from Mexico
[23:23 - 45:55] Closing Segment
- Know more about Susana in the Fire Round!
- Connect with Susana through the links below
- Final words
Resources Mentioned:
- Think and Grow Rich by Napoleon Hill
Tweetable Quotes:
“[Mexicans] love connection and create that connection with the manufacturer. It's the most important thing you can do because that's the only way they're not gonna feel [like] they are just using you as a manufacturer. ” - Susana Bermudez
“We [help them] create that environment of trust that the manufacturer needs.” - Susana Bermudez
Visit Susana’s website: https://www.manufacturesuppliers.com or connect with her on LinkedIn!
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“You can’t hustle without stress and anxiety,” Most entrepreneurs seem to think the grind comes at the expense of your heath. But in this episode of Firing the Man, Author Catherine Farley, dives into how to take care of your body and mind just as well as you take care of your business.
Catherine is an accomplished author, speaker, physical therapist, and wellness coach. We go into depth about her new book “Desert to Dawn – Reflections to Inspire, Refresh, & Renew.” We talk about stress management, dealing with anxiety-provoking situations, and how not dealing with these types of issues can take a toll on your mental health as well as physical wellness.
[00:01 - 07:50] Opening Segment
- Catherine Farley shares her personal journey from physical therapy to being an author and a wellness coach
[07:51 - 15:58] Grinding Doesn’t Have to Come at the Expense of Your Health
- How can entrepreneurs start taking care of themselves?
- Be proactive about your health
- The process of physical therapy; identify problems, set forth a plan, and work towards a plausible outcome
[15:59 - 31:24] Finding Your Sacred Space
- Bring the outdoors in
- Take time to build your sacred space
- Want some Amazon refunds? Check out Getida
- Promo code: FTM400
- How neuroplasticity affects the brain's ability to change
- How to get started with reflective thinking
[31:25 - 41:00] Understanding Breath Work
- How to use your breath to stay grounded in challenging situations
- How Catherine’s spiritual journey progressed since she wrote the book
- The impactful things that happened as a result of writing her book
- How choosing a word for the year instead of resolutions has helped create opportunities for growth
[41:01 - 48:04] Closing Segment
- Know more about Catherine in the Fire Round!
- Connect with Catherine!
- Links below
Tweetable Quotes:
“Taking care of yourself allows you to be the best version of yourself. And if you are not taking care of yourself, you can't take care of anything else." - Catherine Farley
Resources mentioned:
- The Checklist Manifesto by Atul Gawande
- Gift from the Sea by Anne Morrow Lindbergh
Visit Catherine’s website: https://www.catherinegoodmanfarley.com or follow her on IG @catherinegfarley and Facebook Catherine Goodman Farley
Order her book Desert to Dawn: Reflections to Inspire, Refresh & Renew: https://www.amazon.com/Desert-Dawn-Reflections-Inspire-Refresh/dp/0578344467/ref=sr_1_1?crid=2I56S4HMZMKX3&keywords=desert+to+dawn&qid=1644272146&sprefix=desert+to+dawn%2Caps%2C151&sr=8-1
Other publications: www.explorewithmimi.com
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Episode 113
Gary Huang is the founder of 80/20 Sourcing and the 7 Figure Seller Summit. He has helped thousands of e-commerce entrepreneurs save time and money sourcing products from China and scaling their businesses. Gary has been selling online on Amazon, eBay, Shopify, as well as his own websites over the past 10 years, and currently owns a number of private-label brands.
Listen to Gary to know the top 3 things that successful 7-figure sellers do!
[00:01 - 09:17] Opening Segment
- Gary Huang tells us why he decided to jump to the e-commerce space
- How a failed Google experience led him to e-commerce
- He talks about his first experience as an e-commerce seller
[09:18 - 19:26] Why Register to the 7 Figure Seller Summit
- What e-commerce sellers can learn from the 7 Figure Seller Summit
- Why Amazon is a red-hot marketplace right now
- Don’t miss our discussion about manufacturing and the role of China in it
- Are any other options aside from China?
- Listen to Gary
[19:27 - 30:43] Secrets of 7-Figure Sellers
- The secrets of 7-figure sellers according to Gary
- When is the right time to outsource for your business?
- Want some Amazon refunds? Check out Getida
- Promo code: FTM400
- Ecommerce vs. Brick and Mortar
- Gary weighs in
[30:44 - 41:00] Why You Should Jump to Ecommerce Now
- The top mistake that successful e-commerce sellers have made
- So many opportunities are waiting for aspiring e-commerce sellers today
- How can they find those opportunities?
- Gary gives an interesting insight into profitability
[41:01 - 45:55] Closing Segment
- Know more about Gary in the Fire Round!
- Connect with Gary!
- Links below
- Final words
Tweetable Quotes:
“Traditionally, you hear that saying, ‘Don't put all your eggs in one basket…’ but one thing that surprised me right now in 2022 is for successful sellers, they're really focusing on just like one or two things that they're they can do the best.” - Gary Huang
“I think the thing that sets apart successful entrepreneurs is when they face challenges, they find a way to get things done.” - Gary Huang
Resources mentioned:
- John Elder
- Books
- The E-Myth Revisited
Email garyhuang@gmail.com to connect with Gary or follow him on LinkedIn. Source products like a pro by visiting 80/20 Sourcing today.
- Register for free in the 7 Figure Seller Summit to learn the secrets of successful e-commerce business owners!
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Episode 112
Seneca Hampton is an experienced e-commerce seller that has successfully grown and scaled his health and fitness brand into an absolute goliath on Amazon. David met Seneca a few weeks ago – and what was scheduled to be a 30-minute call turned into a 2-hour deep dive on all things digital marketing, developing a team, and strategies to crush it on Amazon.
Listen to Seneca to know how to grow from zero to 1 million dollars in just 3 years!
[00:01 - 10:42] Opening Segment
- Seneca Hampton talks about his motivations for selling on Amazon
- Here’s an important lesson that he learned from his previous employer
- Seneca walks down memory lane to share his first few years as an Amazon seller
[10:43 - 26:40] An Interesting Way to Start an E-Commerce Business
- How he convinced his loved ones to support him in his e-commerce journey
- Seneca gives his take about the right time to leave your day job
- The first time he heard “passive income,” this is what he did
- Here’s the reason Seneca did not automate his business early on
- He also deliberately did not put any system in place
[26:41 - 37:14] The “3X Rule” Before Leaving a Day Job
- Business is problem-solving according to Seneca
- Here’s why
- Want some Amazon refunds? Check out Getida
- Promo code: FTM400
- What aspiring entrepreneurs should know about the “3X Rule”
[37:15 - 49:30] 5 Hours A Month Working in a Business
- Where stress and anxiety come from and how to solve them
- Seneca introduces the “Hyper Leverage Principle”
- How it helps him work for 5 hours monthly
[49:31 - 52:47] Closing Segment
- Know more about Seneca in the Fire Round!
- Connect with Seneca!
- Links below
- Final words
Tweetable Quotes:
“You’re always learning because knowledge is something people can’t take away from you.” - Seneca Hampton
“[Learning is] a must. It’s not an option. No matter what you do…you should be an expert in a subject and you can learn it through doing it.” - Seneca Hampton
Resources mentioned:
- Books
- Rich Dad's CASHFLOW Quadrant
- Rich Dad Poor Dad
Email shampton@gmail.com or seneca@arkadhq.com to connect with Seneca.
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Episode 111
On today’s show, we are joined by Nathan Hirsch. Nathan is an expert in remote hiring and eCommerce. He built and exited FreeeUp.com, a marketplace that connects businesses with pre-vetted virtual assistants, freelancers, and agencies in eCommerce. Nathan's most recent project is Ecombalance where his team focuses on eCommerce businesses selling on Amazon, Shopify, eBay, Etsy, and other marketplaces master their bookkeeping.
Tune in now to learn to grow your business by using your financial statements the right way!
[00:01 - 05:56] Opening Segment
- Let’s get to know Nathan Hirsch
- The story behind building FreeUp
[05:57 - 15:38] Building His Own Service-based Company
- Nathan talks about how this “rebellious act” led him to entrepreneurship
- We have an interesting exchange about vegetarian diets
- The customer pain point that pushed Nathan to get out of Amazon
[15:39 - 21:04] Building Trust With Potential Buyers of Your Company
- Newbie entrepreneurs should learn this thing about outsourcing
- How to build trust with buyers if you want to sell your company
- Want some Amazon refunds? Check out Getida
- Promo code: FTM400
[21:05 - 30:24] How to Look at Financial Statements
- The right time to hire bookkeeping services
- The right way to use financial statements according to Nathan
- Nathan gives a sneak peek at the services that EcomBalance offers
[30:25 - 36:05] The Future of Bookkeeping
- Nathan shares his outlook for the bookkeeping industry
- Are there any interesting trends in the e-commerce space right now?
- Is EcomBalance a good investment?
[36:06 - 41:41] Closing Segment
- Know more about Nathan in the Fire Round!
- Connect with Nathan!
- Links below
- Final words
Tweetable Quotes:
“One of the ways you build trust with someone buying your company is you understand your numbers and the numbers that you're telling them on those initial phone calls match up with the numbers that are actually on the documents.” - Nathan Hirsch
“You can't make business decisions just by looking at what's in your bank account and cash coming in. You have to actually see income statements, balance sheets, cash flows.” - Nathan Hirsch
Resources mentioned:
- Thrasio
- Chelsea Cohen
- SoStocked
- Book: Tools of Titans
Email nathan@ecombalance.com to connect with Nathan or follow him on Facebook, Twitter, Instagram, and LinkedIn. Check out EcomBalance to master bookkeeping for your e-commerce business!
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Episode 110
Josh Dittrich is a visionary entrepreneur, seller, investor, advisor, husband, and father of five. Most recently, he built and sold two e-commerce businesses for 8 figures and was recently featured in a Business Insider article about how he did it. This has inspired him to write the book "Aggregator Navigator: The Ultimate Guide to Maximizing the Exit of Your Amazon Brand" to demystify the process of selling to an aggregator.
He is also the founder of BrandedSeller.com, helping Amazon Sellers strategize and maximize their exit. His team also provides stunning low-cost video and listing content.
Listen to this episode to exit your Amazon business like an 8-figure entrepreneur!
[00:01 - 06:30] Opening Segment
- Let’s get to know Josh Dittrich
- His humble beginnings and journey to e-commerce
- The reason he decided to go full-time as an entrepreneur
[06:31 - 16:38] Eight-Figure Exit
- Josh talks about his primary fear when he left the corporate world
- The steps he took to grow a business that became an 8-figure exit
- The hardest part in starting an e-commerce business
[16:39 - 21:37] Product Development
- Josh reveals the business model that his team followed
- Why you should know your market share
- The reality about launching a new product
[21:38 - 30:35] Unique Value Proposition
- The importance of the Unique Value Proposition
- The right time to sell an ecommerce business
- Want some Amazon refunds? Check out Getida
- Promo code: FTM400
[30:36 - 43:15] Deal Structures
- Things to consider when hiring a broker
- Here is a lesson about structuring a deal you don’t want to miss
- Characteristics of a good buyer according to Josh
[43:16 - 49:42] Max Dollars for Your Business
- Josh gives a sneak peek of book!
- He talks about his main motivation for writing the book
- Are you a good fit with Josh’s company and its services?
- Find out here
[49:43 - 52:45] Closing Segment
- Know more about Josh in the Fire Round!
- Connect with Josh!
- Links below
- Final words
Tweetable Quotes:
“Once you figure out a system and a process that work, you have to double down on that.” - Josh Dittrich
“Rather than growing for the sake of growing, continue to focus on growing profitably.” - Josh Dittrich
Resources mentioned:
- Amway
- eBay
- Jungle Scout
- Alibaba
- Book: Good to Great
Email pr@brandedseller.com or josh@brandedseller.com to connect with Josh or follow him on LinkedIn. Check out their website to know more about their services.
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Episode 109
In this episode, we talk about our experience in owning a warehouse for our ecommerce business and why you should consider building or buying one too. For instance, it offers benefits relating to Amazon FBM (Fulfilled By Merchant). If you think however that owning a warehouse is not fit for your business at the moment, you can explore a few alternatives like subleasing a big warehouse, using third-party logistics, and buying a rental property.
Listen to this episode and grow your ecommerce business with local warehouses!
[00:01 - 04:38] Opening Segment
- We introduce our topic for this episode
- How the pandemic affected Amazon warehouses
[04:39 - 12:59] Using a Third-party Logistics
- We share our experience about using Third-party Logistics (3PL)
- How David found a warehouse for his inventory
- What ecommerce owners should realize about new racking and shelving
[13:00 - 20:11] Why Own a Warehouse for your Ecommerce Business
- We talk about the benefits of owning a warehouse
- What does it mean to turn over an inventory?
- Ecommerce owners should know this fact about Amazon FBM
- Want some Amazon refunds? Check out Getida
- Promo code: FTM400
[20:12 - 31:11] The Costs of Managing a Warehouse
- Why set up your shipping templates for 1-2 days
- Warehouses are not free and have associated costs
- Here’s what to do
- The forgotten part of the house that can help an ecommerce business
[31:12 - 36:07] Alternatives for Warehouses
- We weigh in between 3PLs and warehouses
- You can explore subleasing warehouse spaces
- Real estate is another option for ecommerce owners
[36:08 - 37:49] Closing Segment
- Connect with us!
- Links below
- Final words
Tweetable Quotes:
“New racking and shelving versus shelving that’s 40 years old essentially does the same thing. They hold cases as long as it’s structurally sound.” - David Schomer
“One way to [fire the man] is to pivot and be flexible and keep moving forward. Always move forward and adapt.” - Ken Wilson
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Steve Specializes in strategic planning for multi-location and franchise brands as the founder of Wiideman Consulting Group. He also considers himself a scientist and practitioner of local and e-commerce search engine optimization and paid search advertising. He is the author of SEO Strategy & Skills, a college textbook through Stukent. Wiideman has personally played a role in the inbound successes of brands that have included Disney, Linksys, Belkin, Public Storage, Honda, Skechers, Applebee's, IHOP, Dole, and others. Many of the mentioned projects with an emphasis on strategy, planning, and campaign oversight. While serving as an adjunct professor at University of California San Diego and California State University Fullerton Steve is also building the Academy of Search, while volunteering time to help improve transparency and industry standards as an agency trainer.
[00:01 - 07:05] Steven’s Path to Becoming an SEO Expert
- From the Military to an SEO strategist
- The Wiideman Consulting Group
[07:06 - 21:51] Where to Start for Organic Google Traffic
- SEO Principles 101
- Choosing the right software to manage your website
- Prioritize tech, content, visibility
- Content strategy
- Marketing content
- The importance of user behavior signals
[21:52 - 50:13] SEO and Website Traffic is the Long Game
- Realistic goals for getting solid traffic
- Want some Amazon refunds? Check out Getida
- Promo code: FTM400
- Small business owner budget allocation for website
- Recovering a website with low authority
- Where to start
[50:14 - 53:11] Closing Segment
- Know more about Steven in the Fire Round
- Final words
- Connect with Steven using the links below!
Tweetable Quotes:
“Ask your customers what you can do better. Instead of asking a marketing person who doesn't know your customers, instead of asking a salesperson who is trying to close the deal. Ask your customers,” - Steven Wiideman
“You don't have to do extraordinary things to be successful, you only have to do ordinary things extraordinarily well.” - Jim Rohn
Resources mentioned
- Tools for Marketing Content
- https://answerthepublic.com
- https://ahrefs.com
- Steven’s favorite book: The Killer Angels: The Classic Novel of the Civil War by Michael Shaara
- Podcast Offer: https://courses.wiideman.com/
- USE CODE: SEOSTEVE (complimentary access)
Connect with Steven
Website: https://www.wiideman.com/
Instagram: https://www.instagram.com/wiideman/
Instagram: https://www.instagram.com/seosteve/
Twitter: https://twitter.com/seosteve
Twitter: https://twitter.com/wiideman
LinkedIn: https://www.linkedin.com/in/seoexpert/
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Episode 107
Eli “The Travel Guy” Facenda is a travel-loving entrepreneur based in Austin, Texas. Eli has visited 35 different countries over the last 3 year while growing two businesses and is passionate about helping entrepreneurs experience more freedom through leveraging credit. In 2021 alone, Eli has been a full-time nomad and has flown on nearly 50 flights for free, many of which have been first class. He has additionally gotten 40+ nights in hotels for free...equating to over $40,000 In free travel this year alone.
Listen to Eli and be a travelling entrepreneur as well!
[00:01 - 05:07] Opening Segment
- Let’s get to know Eli Facenda
- He shares his very first venture with entrepreneurship
[05:08 - 10:58] The Reality About Entrepreneurship
- How Eli saw freedom and opportunity in entrepreneurship
- The reality about pursuing entrepreneurship according to Eli
- Sports and military lessons we can apply to entrepreneurship
[10:59 - 20:46] How Business Credit Works
- How to leverage your business credit according to Eli
- Business owners are underutilizing business credits
- Here’s how to address this problem
- Eli weighs in between personal and business credits
[20:47 - 29:23] Using Your Credit Points Better
- The many different ways to use your credit points
- Want some Amazon refunds? Check out Getida
- Promo code: FTM400
- Eli shares some practical tips to systematize your spending
[29:24 - 35:58] The Best Credit Card For Entrepreneurs
- These are the cards that you can try now as suggested by Eli
- Choose the right card for you with these tips
- Benefits that entrepreneurs should look for in a card
[35:59 - 44:02] Cheap PPC in the Ecommerce Industry
- How Freedom Travel Systems supports entrepreneurs
- We talk about PPC in the ecommerce industry
- Know more about Eli in the Fire Round!
[44:03 - 46:30] Closing Segment
- Connect with Eli!
- Links below
- Final words
Tweetable Quotes:
“To be able to endure that much failure…‘keep playing’ is a big part of what we all have to go through as business owners.” - Eli Facenda
“I have a vision, I’ll take the action. I’ll figure out the details later, which can be a good thing and a bad thing.” - Eli Facenda
Resources mentioned
- Books
- Linchpin: Are You Indispensable?
- Clarity: Clear Mind, Better Performance, Bigger Results
- The E-Myth Revisited
Email eli@freedomtravelsystems.com to connect with Eli or follow him on LinkedIn and Instagram. Visit Freedom Travel Systems to leverage your credit and create a life of freedom!
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Episode 106
Dennis Kelly is the Chief Executive Officer of Postalytics, a fast-growing software company that automates direct mail marketing, measures the results and connects it to CRM/Marketing Automation. Dennis specializes in technology, product development, sales, marketing, finance and HR. In this episode, he will give us a sneak peek into how he’s grown his business and offer us some tips to be successful in the ecommerce industry.
Learn from Dennis how to get more reviews and customers for your business!
[00:01 - 04:31] Opening Segment
- Let’s get to know Dennis Kelly
- How Postalytics turned into a fast-growing company
[04:32 - 14:44] The Best Time Be An Entrepreneur
- Dennis talks about his fears when he decided to pursue entrepreneurship
- Here’s how he overcame all of them
- Why Dennis thinks that entrepreneurs should start young
- Some sacrifices will also be made
- What aspiring entrepreneurs should realize about fears
[14:45 - 24:16] Why Dennis Invested in a Declining Business
- Dennis tells us this story about selling a company
- The importance of digital calendars according to Dennis
- He explains how direct mail was the predecessor of ecommerce
[24:17 - 34:17] Generating Leads From Postalytics
- How entrepreneurs can leverage Postalytics for lead generation
- Want some Amazon refunds? Check out Getida
- Promo code: FTM400
- Here’s a sneak peek on the backend of Postalytics
[34:18 - 47:42] How to Generate More Sales
- How to get customers to bite your upsell and cross-sell offers
- Increase your conversion rates by following these tips from Dennis
- Product launches can also benefit from direct mails and here’s how
- How much should you allocate for direct mail?
[47:43 - 51:41] Closing Segment
- Know more about Dennis in the Fire Round
- Connect with Dennis!
- Links below
- Final words
Tweetable Quotes:
“As a startup person, I think you always have fears and you have to become comfortable with them. They’re a part of you. They’re not something you can just ignore.” - Dennis Kelly
“You have to have a feeling that you can succeed no matter what as long as you work hard enough.” - Dennis Kelly
Resources mentioned
- Book: A Soldier of the Great War
Email dennis@postalytics.com to connect with Dennis or follow him on LinkedIn, Twitter, and Instagram. Check out Postalytics to grow your ecommerce business with direct mail!
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Episode 105
Take a look back at 2021. How are the goals you set at the beginning of the year? In today’s episode, Ken and David review everything; The good, the bad, the ugly, the goals that they achieved, and what lies ahead for them in the new year.
[00:01 - 02:49] Opening Segment
- Back in episode 57, we laid our goals out for 2021
- Listen to that episode here!
[02:50 - 18:12] 2021 Goals We Did and Didn’t Achieve
- What we achieved
- Ken
- Join a new high-level mastermind
- Focus on diversification off of Amazon
- Build a team with the focus on removing tasks from my plate
- David
- Trim the fat on unprofitable products
- To fire the man
- Ken
- What we didn’t achieve
- Ken: Attend 3 live conferences
- David: Launch a slam dunk product
[18:13 - 31:56] Goals That We’re Carrying into 2022
- Make one acquisition or do a deep dive on 20 companies in the shopping phase
- Want some Amazon refunds? Check out Getida
- Promo code: FTM400
- 100% top-line growth across eCommerce brands with a huge focus on driving growth profits and decreasing expenses
- Long term initiatives
- Grow the email list to 50,000
- Focus on building an audience
[31:57 - 36:17] 2021 Year End Review
- Add another layer of accountability by sharing your goals
- Goals allow you to focus your efforts. Don’t just stay busy!
[36:18 - 37:50] Closing Segment
- A challenge for the listeners
- If you’ve found value in this podcast, please leave us a review
- Head over to Firingtheman.com and send us a voicemail about your goals for 2022
- Final words
Tweetable Quotes:
“In sharing goals, I think whether you're sharing with your business partner, your friends, your mentor, whoever, you just add another layer of accountability.” - Ken Wilson
“I think that one thing that's held me back is discomfort. I've been waiting for discomfort to pass… And when that discomfort passes, then it's time. And I don't think I'm ever going to reach that goal, I think there's always going to be a level of risk in leaving your full time job.” - David Schomer
“If you're setting goals, and you're meeting every single one of them, then you're not setting your goals high enough or lofty enough.” - David Schomer
Resources mentioned
- Firing The Man Episode 57: Raising the Bar with our 2021 Goals
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LEA
Episode 104
Jessica Totillo Coster is an eCommerce & Email Marketing Strategist for scrappy entrepreneurs. After 20+ years in retail, owning her own multi 6-figure brick & mortar boutique, and 3 years as the ONLY employee of a 7-figure eCommerce store, now she’s sharing everything she learned the hard way so you don’t have to. In this episode, she will specifically focus on the power of emails and why you should plan for a good email campaign regardless if it is the holiday season or not.
Learn from Jessica the top email campaigns you can launch for your ecommerce business!
[00:01 - 05:06] Opening Segment
- Let’s get to know Jessica Totillo Coster
- Why she’s in love with ecommerce
[05:07 - 11:07] Starting a Business
- How she built Ecommerce Badassery by accident
- Not everyone knows what you know
- Here’s how to start a business
- Jessica’s fears in starting a business and how she overcame them
[11:08 - 21:50] Making More Money for Your Business
- The 3 ways to make more money on your business
- The difference between cross-sell and upsell
- How to stay consistent with your email calendar
[21:51 - 31:19] Encouraging Customers to Buy Again
- How to think of content ideas to send to customers
- Want some Amazon refunds? Check out Getida
- Promo code: FTM400
- How to get people to buy again without incentives
[31:20 - 41:52] Using Email Automations
- Why Klaviyo is perfect for ecommerce businesses
- The email automations to increase revenue
- How to become an ecommerce badass like Jessica
[41:53 - 47:44] Closing Segment
- Know more about Jessica in the Fire Round
- Connect with Jessica!
- Links below
- Final words
Tweetable Quotes:
“[Entrepreneurship] is not a one and done. You have a few tries first before you land on the thing that really works.” - Jessica Totillo Coster
“The biggest thing for me about being an entrepreneur is being able to own all of my own success and failures.” - Jessica Totillo Coster
Resources mentioned
- SELLY
- Book: Launch (Updated & Expanded Edition)
Email jessica.totillo@gmail.com to connect with Jessica or follow her on Facebook and Instagram. Check out eCommerce Badassery to grow your ecommerce business with email marketing!
DOWNLOAD these guides that helped Jessica run a 7-figure eCommerce business!
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Episode 103
Chloe Thomas is a best-selling author, international speaker, and host of both the award-winning eCommerce MasterPlan Podcast and the brand new Keep Optimising Podcast. Chloë is one of the Top 30 eCommerce Influencers 2021 (Scurri) and her podcasts are regularly included in lists of the top eCommerce & marketing podcasts in the world. Her specialty is solving eCommerce marketing problems from tiny tactics to huge strategies.
Learn from Chloe how to utilize Facebook and Google ads while surviving the Cookie Apocalypse!
[00:01 - 06:56] Opening Segment
- Let’s get to know Chloe Thomas
- Why she got rid of her agency and turned to ecommerce
[06:57 - 16:54] Modern Ways to Connect With Customers
- Chloe is excited about these things in ecommerce
- The unique and creative ways to connect with customers
- A great ecommerce website has these qualities according to Chloe
[16:55 - 22:41] Tips to Start on Shopify Successfully
- Start successfully on Shopify with these tips from Chloe!
- Here’s why you should collect the emails of your customers
- The difference between organic and paid advertising
[22:42 - 27:25] Facebook Ads vs. Google Ads
- If advertising is not your strength, this is what you should do
- Want some Amazon refunds? Check out Getida
- Promo code: FTM400
- Facebook or Google ads: Which should you choose?
[27:26 - 37:24] How to Survive the Cookie Apocalypse
- Chloe talks about the Cookie Apocalypse and how to survive it
- She shares her realizations about working in an agency
- The reasons she started her award-winning podcast
[37:25 - 45:09] Quality Podcast That Generates Money
- How to produce a quality podcast when you’re just starting out
- Monetize your podcast by niching down
- Here’s how
- Know more about Chloe in the Fire Round!
[45:10 - 47:18] Closing Segment
- Connect with Chloe!
- Links below
- Final words
Tweetable Quotes:
“Facebook and Google both get 90, 99% of their income from advertising. They’re heavily incentivized to find a way to make this work for you.” - Chloe Thomas
“...being an entrepreneur, a business owner, it gives you lots of freedom, but if you want to exit, it’s incredibly hard.” - Chloe Thomas
Resources mentioned
- Podcasts
- Entrepreneurs on Fire
- The Joe Rogan Experience
- Book: Quiet
Get in touch with Chloe by emailing chloe@ecommercemasterplan.com or following her on LinkedIn and Twitter. Check out eCommerce MasterPlan to grow your ecommerce business!
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Episode 102
Today, we continue our talk with Travis Chambers, a Forbes 30 Under 30 lister and founder of Chamber.Media. Travis will talk about advertising and how powerful it is in growing ecommerce businesses. Drawing from his own experience, he will share some practical steps to understand Facebook ads better and leverage their power to improve ROI.
Listen now and learn how to convert prospects into buyers with Facebook ads!
[00:01 - 06:21] Opening Segment
- We continue our talk with Travis Chambers of Chamber Media!
- Why Travis is the Henry Ford of video production
[06:22 - 14:51] The Answer to Latest Privacy Updates
- One of the most cost-effective infrastructure in advertising
- The latest privacy updates have effects on ecommerce
- Travis shares his insights
- Why significant resources are keys to start a business today
[14:52 - 24:39] 7 Facebook Ads that Convert
- The ad types that can help you make more money
- Want some Amazon refunds? Check out Getida
- Promo code: FTM400
- Triple your revenue with these tips from Travis
- What’s sustainable and what’s not?
- What can we learn from Warren Buffet?
[24:40 - 30:09] Why Contact Chamber Media Now
- Travis talks about the services of Chamber Media
- How Travis can say that a brand is “weak”
- The secrets to build a powerhouse in the advertising industry
[30:10 - 33:22] Closing Segment
- Know more about Travis in the FIre Round
- Connect with Travis!
- Links below
- Final words
Tweetable Quotes:
“The only businesses that I’ve seen that become really institutional, big brands...it’s because they figured out advertising.” - Travis Chambers
“The most successful founders are never inventors; they are always marketers, in my opinion.” - Travis Chambers
Resources mentioned
- UnicornCopy.AI
- GEICO
- Book: Man's Search for Meaning
Get in touch with Travis by emailing tc@chamber.media or following him on LinkedIn, Instagram, Twitter, and Facebook. Check out Chamber Media to create social video ads that drive full-funnel sales and brand growth.
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Episode 101
Our special guest for today is the Henry Ford of video ads, Travis Chambers. Travis is a Forbes 30 Under 30 lister and founder of Chamber.Media, a growth and video agency with 100 employees that has tripled the revenue of 6 multi-million dollar DTC companies, driven $600M in tracked revenue, managed $100M in ad spend, makes 3,000+ videos a month for ads on Facebook, YouTube, Instagram, and Pinterest.
Travis has been a keynote speaker at Google Growth Summit, VidCon, and the Bill and Melinda Gates Foundation, and has been featured in Inc, Entrepreneur, AdWeek, HuffPo, among others. Travis led distribution and content strategy for "YouTube's #1 Ad of the Decade," Kobe vs. Messi with 140 million views and took Old Navy from 2M to 8M Facebook likes while at Crispin Porter + Bogusky, working with brands like Kraft, VitaminWater, Amazon and others.
Tune in now and learn from Travis how to create viral videos!
[00:01 - 06:09] Opening Segment
- Let’s get to know Travis Chambers
- Travis talks about his journey to ecommerce
[06:10 - 14:00] Creating Viral Videos
- The new way to reach the masses according to Travis
- Travis reveals how to create a viral video online
- He talks about his experience running an MMA business
[14:01 - 28:01] The 3 Ways to Live Life
- Want some Amazon refunds? Check out Getida
- Promo code: FTM400
- Travis shares his experience working 70 hours weekly for the man
- He talks about the 3 ways to live your life
- Entrepreneurship is just one!
- When to leave your current job
[28:02 - 33:14] Closing Segment
- Here’s a rarely talked about topic related to entrepreneurship
- Connect with Travis!
- Links below
- Final words
Tweetable Quotes:
“At 12, I realized advertising was the blend of the pragmatic and the creative in the arts.” - Travis Chambers
“If you’re gonna be an employee and you’re gonna work for a wage, then don’t give your whole effort and soul to the organization. Live your life outside of your job.” - Travis Chambers
Resources mentioned
- Books
- The 4-Hour Workweek
- The $100 Startup
Email tc@chamber.media to reach out to Travis or check out his LinkedIn, Instagram, Twitter, and Facebook pages.
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Episode 100
Welcome to Episode 100 of Firing the Man! In this special episode, we look back into the reasons we started this podcast, the lessons we learned from our guests, and most importantly, our long and inspiring journey to firing the man.
Tune in now to this special episode!
[00:01 - 06:41] Opening Segment
- Why we started this podcast
[06:42 - 13:46] Our Journey to Episode 100
- Our experiences the moment we fired the man
- Are you a newbie entrepreneur?
[13:47 - 18:16] Exiting a Business
- A career-defining book on entrepreneurship
- Lessons from ecommerce legend, Carlos Alvarez
- How to turn $25,000 into a 9-figure exit
[18:17 - 23:15] Expanding a Business
- How to expand your Amazon business
- What to learn about sourcing and logistics
- Want some Amazon refunds? Check out Getida
- Promo code: FTM400
[23:16 - 32:10] High-Quality Podcasting
- How to write words that sell
- Producing high-quality podcast episodes
- Don’t miss this episode where we got drunk!
[32:11 - 42:21] Giving Value
- Giving value to the Firing the Man Nation
- A life-changing book by Hal Elrod
- What our guests say in the Fire Round
[42:22 - 46:12] Closing Segment
- Connect with us!
- Links below
- Final words
Tweetable Quotes:
“As we hit roadblocks and struggles and feel like we’re constantly putting out fires, it’s nice to know that this is the norm. Business is hard. If it was easy, everyone would do it.” - David Schomer
“It’s a very lonely world being an entrepreneur and you need a support system and you need other people that are doing what you're doing in this space.” - Ken Wilson
Resources mentioned
- 4: How to Be More Efficient & Productive with Your Time
- 19: Carlos Alvarez on Overcoming Obstacles in Your E-Commerce Business
- 41: Selling Internationally on Amazon with Expert – Kevin Sanderson
- 45: Buy then Build with Author Walker Diebe
- 62: Francois Jaffres from Noviland – Get Your Physical Product Sourcing Blackbelt
- 65: Navigating Walmart’s E-Commerce Platform with Experienced Seller Miro Posavec
- 79: The EXITpreneur’s Playbook – Author Joe Valley
- 81: Navigating Expensive Freight & Supply Chain Disruptions with Francois Jaffres
- 91: How to Scale from $0 to $80 million on Amazon with Adam Feinberg from Web Deals Direct
- Buy Then Build
- Subtle Words That Sell
- The EXITPreneur's Playbook
- The Miracle Morning
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Episode 99
Chase Clymer is the Co-founder at Electric Eye, where he and his team create Shopify-powered sales machines from strategic design, development, and marketing decisions. He is also the host of Honest Ecommerce, a weekly podcast where they provide online store owners with honest, actionable advice to increase their sales and grow their business.
Tune in now and learn from Chase the best Shopify apps and ecommerce KPIs!
[00:01 - 05:46] Opening Segment
- Let’s get to know Chase Clymer
- Chase’s journey from punk rock bands to ecommerce
[05:47 - 15:15] The Hardest Part of Ecommerce
- Why he started the podcast, Honest Ecommerce
- The hardest part of ecommerce according to Chase
- The challenge posed by the latest iOS update
[15:16 - 23:56] How to Boost Website Traffic
- Here are pro tips from Chase to drive traffic to your website
- Chase shares some interesting thoughts about influencer marketing
- Want some Amazon refunds? Check out Getida
- Promo code: FTM400
[23:57 - 33:46] Content Creation is Key
- The power of investing in brand building
- Chase talks about tactical strategies you can apply now
- He breaks down the Brand Scaling Framework
- The KPIs you should prioritize
[33:47 - 45:35] Why Niche Down
- The Shopify updates you can leverage for your business
- Why installing many apps into your store is not advisable
- How to transition from freelancer to founder
- Why you should niche down
[45:36 - 49:52] Closing Segment
- Know more about Chase in the Fire Round!
- Connect with Chase
- Links below
- Final words
Tweetable Quotes:
“The hardest part, and this is something that no agency, consultancy, magician, nobody can help you with, is finding product-market fit. That is a founder’s job.” - Chase Clymer
“Failure is inevitable and you’re going to fail when you get started. Just move past it” - Chase Clymer
Resources mentioned
- Shopify
- Klaviyo
- Freelance to Founder
- Books
- Traction: Get a Grip on Your Business
- Built to Sell
- Get Rich in the Deep End
- Brandon Sanderson books
Email chase@electriceye.io to connect with Chase or follow him on LinkedIn. Check out Electric Eye Agency to boost your Shopify sales!
Are you an ecommerce business owner? Listen to Honest Ecommerce to learn from the experts and grow and scale your business.
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Episode 98
Phil Strazzulla is an entrepreneur and the founder of SelectSoftware Reviews, a website dedicated to helping HR and Recruiting teams to find and buy the right software through in-depth, expert advice. Phil started his career working in venture capital before getting his MBA from Harvard Business School. He joins us in this episode to share some tips and strategies to be more productive and avoid burnout in a remote setting.
Tune in now and learn from a rockstar entrepreneur!
[00:01 - 06:31] Opening Segment
- Let’s get to know Phil Strazzulla
- Phil tells us why he built SelectSoftware Reviews
[06:32 - 12:02] How to Build Your Entrepreneurial Mindset
- Phil shares the story on how he built his entrepreneurial mindset
- How to overcome the fears of firing the man
- Why you might still feel unfulfilled even with a good job
[12:03 - 22:02] Training Yourself to be Productive
- The ups and downs of entrepreneurship
- Alternative paths to starting a business
- How to train yourself to be productive
[22:03 - 29:08] The Connection Between Boredom and Productivity
- Want some Amazon refunds? Check out Getida
- Promo code: FTM400
- How to avoid burnout in a remote setup
- Why being bored boost productivity
- Phil gives some tips to manage your emails
[29:09 - 34:53] Focus and Deep Work in Business
- The insecurity among entrepreneurs according to Phil
- The power of focus that you should realize now
- Is SelectSoftware Reviews applicable for your business?
- Phil explains their services
[34:54 - 44:09] The Right Human Resources Software For You
- Phil shares an interesting observation about human resources
- What to look for in a software about human resources
- Know more about Phil in the Fire Round!
[44:10 - 46:13] Closing Segment
- Connect with Phil
- Links below
- Final words
Tweetable Quotes:
“It’s really important for you to take breaks for you to work really intensely and basically be bored.” - Phil Strazzulla
“Focus has become one of the core skills of successful people today.” - Phil Strazzulla
Resources mentioned
- McKinsey & Company
- Tim Ferriss
- FocusMe™
- Books
- Deep Work
- How to Win Friends & Influence People
Email pstrazzulla@gmail.com to connect with Phil or follow him on LinkedIn and his personal blog. Check SelectSoftware Reviews out to find the best HR and recruiting software vendors!
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Episode 97
Chris Shipferling is a Managing Partner at Global Wired Advisors, a leading Digital Investment Bank focused on optimizing the business sale process. The approach of the Global Wired Advisors combines decades of merger and acquisition experience with online and e-commerce expertise to increase the transactional value of your greatest asset. In this episode, Chris will help us navigate the exciting but intricate puzzle of selling FBA businesses to aggregators.
Listen to Chris and learn from an ecommerce superstar!
[00:01 - 06:43] Opening Segment
- Let’s get to know Chris Shipferling
- He shares his journey to ecommerce
- How he learned Amazon’s Seller Central
[06:44 - 16:56] What Aggregators Do in Ecommerce
- Chris talks about the moment when he finally fired the man
- What does an aggregator do?
- It’s a good time to be a seller now
- Chris explains
[16:57 - 26:02] Impacts of COVID-19 to Ecommerce
- Impacts of COVID-19 to the ecommerce industry
- The positive impact of COVID-19 to ecommerce
- This is what will happen if you have the wrong intermediary
- Want some Amazon refunds? Check out Getida
- Promo code: FTM400
[26:03 - 36:48] The Ins and Outs of Earnouts
- Chris talks about “portfolio softness”
- What to do when you are approached by an aggregator
- The protections you can build for an earnout
[36:49 - 45:55] Aggregators vs. Private Equity
- The difference of the aggregator model to private equity
- Chris tells us why you should talk to an intermediary
- Here’s the main reason you should professionalize your business now
[45:56 - 49:17] Closing Segment
- Know more about Chris in the Fire Round!
- Connect with Chris
- Links below
- Final words
Tweetable Quotes:
“It’s actually much scarier when you look back at it and way higher risk when you can’t control your own destiny.” - Chris Shipferling
“We wanna talk to sellers and help them get educated on what it’s like to really take their business seriously to a good process.” - Chris Shipferling
Resources mentioned
- Wayfair
- Evenflo
- Amazon’s Seller Central
- Kevin King
- Thrasio
- Walmart
- Book: Good to Great
Email chris@globalwiredadvisors.com to connect with Chris or follow him on LinkedIn. Visit Global Wired Advisors to optimize your business sale process.
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Episode 96
Yoni Kozminski is the Founder and Chief Executive Officer of Escala, MultiplyMii, and several successful, yet less noteworthy ventures. Before building Escala and MultiplyMii, he helped scale an Amazon business from 2 million to 5 million in 1 year, leveraging his experience in digital agency. His career has mostly revolved around digital marketing and creative advertising in Australia, Israel and Los Angeles working with Mercedes-Benz, MasterCard, Sony, Medtronic Diabetes, Mondelēz International, and other eight-figure eCommerce brands.
Listen to Yoni and learn how to hire A-players from the Philippines!
[00:01 - 04:34] Opening Segment
- Let’s get to know Yoni Kozminski
- Yoni talks about his journey into the ecommerce industry
[04:35 - 14:43] Where to Start in the Hiring Process
- How solopreneurs can start in their hiring process
- Why hire virtual assistants from the Philippines
- Here’s a role that is so important in a business according to Yoni
[14:44 - 24:30] Building Your “Dream Team”
- Building your “dream team” for your business
- Yoni talks about the services offered by Escala
- His reasons for starting his podcast, Successful Scales
[24:31 - 29:38] Inventory Management The Right Way
- Yoni gives a few important tips about managing your inventory
- Want some Amazon refunds? Check out Getida
- Promo code: FTM400
- How to build your Standard Operating Procedures the right way
[29:39 - 34:22] 3 Components of the Business That Should Work Together
- Here’s what many entrepreneurs are doing wrong
- The 3 components of a business that have to work harmoniously
- Connect with Yoni. Links below
[34:23 - 38:46] Closing Segment
- Know more about Yoni in the Fire Round!
- Final words
Tweetable Quotes:
“We look at how to systemize the businesses based on people, process, and technology. Those three have to work harmoniously.” - Yoni Kozminski
“...if you got a great job today and you’re thinking about firing the man, your worst possible outcome is that you have to go back and work for someone else...it’s not really that much of a risk.” - Yoni Kozminski
Resources mentioned
- Thrasio
- MultiplyMii
- SellersFunding
- 8fig
- Helium10
- Yoni’s podcast: Successful Scales
- Books
- The 4-Hour Workweek
- Who: The A Method of Hiring
Email yoni@weareescala.com to connect with Yoni or follow him on LinkedIn. Check out Escala to unravel the hidden potential of your business!
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Episode 95
We have talked about Walmart in our previous episodes. That’s why we had invited guests who had firsthand experience doing business in Walmart to help us decide if it’s really best for our business to jump into this platform. Nehemiah Teferi is another Walmart expert who can give us not only insider tips but also a reputable outlook about Walmart. He will also talk about the Walmart Fulfillment Services (WFS), which allows ecommerce business owners to store inventory and ship their products through Walmart’s fulfillment centers.
Listen to Nehemiah and learn how to win on Walmart WFS!
[00:01 - 05:33] Opening Segment
- Let’s get to know Nehemiah Teferi
- Why he pursued a career in the ecommerce industry
- Nehemiah weighs in between dot-com and brick and mortar
[05:34 - 16:04] Jumping to Walmart
- The right time to extend from brick and mortar to dot-com
- Things to consider when jumping to Walmart
- Should you put your Amazon listing on Walmart?
- Nehemiah shares his thoughts
- Nehemiah gives his outlook about Walmart
[16:05 - 27:00] The Power of Product Reviews
- Why product reviews are important in an ecommerce business
- Want some Amazon refunds? Check out Getida
- Promo code: FTM400
- Do you need help in selling through Walmart?
- Nehemiah talks about his agency’s services
[27:01 - 32:05] What Sellers Need to Realize About Ecommerce
- Nehemiah shares his experience with the Walmart Fulfillment Services
- Is the “pro seller” feature of Walmart helpful?
- Know more about Nehemiah in the Fire Round!
[32:06 - 34:12] Closing Segment
- Connect with Nehemiah. Links below
- Final words
Tweetable Quotes:
“You have to do the research. You have to find product-market fit. Every business has to find product-market fit” - Nehemiah Teferi
“E-Commerce is really a game of perseverance.” - Nehemiah Teferi
Resources mentioned
- eBay
- Etsy
- Walmart
- Helium10
- Book: How to win Friends & Influence People
Email nehemiah@netandcompany.com to connect with Nehemiah or follow him on LinkedIn. Check out his Net & Company Consultants to learn more about their services.
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Episode 94
Paul Ross is a master sales trainer, keynote speaker, and author of “Subtle Words That Sell.” For 30 years, Paul's been speaking in front of tens of thousands of people, teaching them to use the power of language to persuade, sell, and even heal. Now he's trading in the stage for the USB mic to bring his message to the podcasting community! Paul has been featured on BBC, FOX, CBS, Huffington Post, and Rolling Stones.
Listen to Paul and learn how to sell subtly with words!
[00:01 - 04:22] Opening Segment
- Let’s get to know Paul Ross
- How his inability to talk with women led him to sales
[04:23 - 16:13] How to Sell Subtly With Words
- Paul gives us a sneak peek of his book, “Subtle Words That Sell”
- He breaks down the “Subconscious Sales Advantage”
- The words to use at the start of a sales presentation
- Don’t miss this quick learning session!
- Common mistakes in copywriting according to Paul
[16:14 - 28:02] Why You Should Learn Neuro-Linguistic Programming
- How Paul realized that he needed to fire the man
- Want some Amazon refunds? Check out Getida
- Promo code: FTM400
- Paul gives us his take about Neuro-Linguistic Programming
[28:03 - 33:37] Additional 30% Revenue In 90 Days
- Here’s another interesting story from Paul you should not miss!
- Paul’s tips to increase your revenue by at least 30% in 90 days
- Know more about Paul in the Fire Round!
[33:38 - 36:50] Closing Segment
- Connect with Paul. Links below
- Final words
Tweetable Quotes:
“You’re never selling your product or service. You’re always selling decisions and good feelings about those decisions.” - Paul Ross
“Learn to get people’s attention immediately by writing a gripping headline.” - Paul Ross
Resources mentioned
- Paul’s book: Subtle Words That Sell
- Books
- Valis
- The Age of Reason
Email paul@speakerpaulross.com to connect with Paul or follow him on LinkedIn. Check out his personal website to learn more about his work.
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Episode 93
We have Ben Leonard for the second time in our podcast to tell us how brokers can pay dividends at exit. Best known as the founder of Beast Gear, Ben is the classic millennial entrepreneur who built a business on a laptop, in a cupboard, in his spare time. His difference from other entrepreneurs is that Ben grew an international 7-figure business and successfully exited after 3 years - the business holy grail. Now, Ben is doing it all over again and helping others to do the same with his ecommerce brokerage, Ecom Brokers.
Listen to Ben and learn from an ecommerce superstar!
[00:01 - 06:38] Opening Segment
- Let’s get to know Ben Leonard
- Ben talks about the truth about branding
[06:39 - 17:32] From Zero to a Million
- Improve your brand with these tips from Ben!
- How to build your customer avatar
- A successful strategy that you can apply to your brand now
- How to go from zero to a million
- Here’s a complex answer that Ben simplifies
- He would not have succeeded if he did not take this step
- Ben shares this can’t-miss story
[17:33 - 26:34] Outsourcing Your Business
- Micro-decisions can bring massive benefits
- Should you outsource from the get-go?
- Want some Amazon refunds? Check out Getida
- Promo code: FTM400
[26:35 - 41:29] Let’s Talk About Brokers
- Here’s when you should sell your business
- Ben shares his thoughts
- How aggregators really work
- What an ecommerce owner should look for in an aggregator
- You should not miss these interesting insights from Ben about valuing your business
[41:30 - 49:08] State of Ecommerce
- Why put your business in front of a pool of buyers
- Ben shares his thoughts on the current state of ecommerce
- Know more about Ben in the Fire Round!
[49:09 - 51:22] Closing Segment
- Connect with Ben. Links below
- Final words
Tweetable Quotes:
“People buy from people, not brands. Until you’re Nike or Tesla, nobody really cares about your brand. They care about solving your problem.” - Ben Leonard
“The best way to differentiate yourself from the competition is just be authentic because no one else can be you.” - Ben Leonard
Resources mentioned
- Prosper Show
- Thrasio
- Perch
- Book: Building a StoryBrand
Email ben@ecombrokers.co.uk to connect with Ben or follow him on LinkedIn, YouTube, Twitter, and Facebook. Check out his personal website and visit Ecom Brokers to learn more about his services.
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Episode 92
Chris Bell is Founder and Chief Executive Officer at Perch, a technology-enabled consumer products company that acquires and operates Amazon FBA businesses with winning products in their respective categories. Chris had designed and built the Wayfair Delivery Network, which has delivered over 3 million heavy bulky orders annually, before starting Perch.
At Bain & Company, Chris worked with Fortune 500 companies on growth strategy and leading private equity firms on M&A, working on over 40 transactions, representing $90B+ in value, including the largest tech merger in history. Prior to business school, Chris was a leading sales rep of office hardware and software and he started his career at GE Healthcare. Chris has a BS in Computer Engineering from Georgia Tech and an MBA from Carnegie Mellon.
Listen to Chris and learn the secrets of an expert FBA aggregator!
[00:01 - 05:40] Opening Segment
- Let’s get to know Chris Bell
- Chris shares his thoughts why people buy from Amazon
[05:41 - 14:31] Starting His Entrepreneurial Journey
- Chris shares the humble beginnings of Perch
- How he overcame his fears and start his entrepreneurial journey
- He walks us through the process of quitting his job
[14:32 - 25:03] Bringing Your Business To New Heights
- Do you work hard at everything you do?
- Here’s a piece of advice from Chris
- If you want to sell your business, try Perch
- Chris tells us why
- Want some Amazon refunds? Check out Getida
- Promo code: FTM400
- Chris shares their approach in buying businesses
[25:04 - 37:49] Why Contact Perch Now
- Sell your business to Perch with this one easy step!
- When to contact brokers and when to call Perch directly
- Chris talks about this acquisition and the lessons you can learn from it
- Prepare for an exit with this great tip from Chris
[37:50 - 42:01] Closing Segment
- Know more about Chris in the Fire Round!
- Connect with Chris. Links below
- Final words
Tweetable Quotes:
“If you are a hard worker and you have some tenacity, take risks.” - Chris Bell
“You gotta understand that the goal of whatever business you’re in is almost always to delight the customer.” - Chris Bell
Resources mentioned
- Amazon
- Wayfair Delivery Network
- Firing the Man episode 91: How to Scale from $0 to $80 million on Amazon with Adam Feinberg from Web Deals Direct
- Adam Feinberg
- Book: How to win Friends & Influence People
Email cbell@tepper.cmu.edu to connect with Chris or follow him on LinkedIn. Bring your business to new heights by getting in touch with Perch!
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Episode 91
Adam Feinberg is the Chief Executive Officer of Web Deals Direct LLC (WDD), an Amazon FBA business that is home to more than 30 brands. Adam recently sold his business to Perch, a technology-driven commerce company that acquires and operates top Amazon third-party and other D2C brands at scale, resulting in an impressive nine-figure earn-out.
Listen to Adam and scale from $0 to $80 million too!
[00:01 - 05:03] Opening Segment
- Let’s get to know Adam Feinberg
- Adam talks about his path to being an Amazon FBA Seller
[05:04 - 12:25] Willingness to Take Risks and Chances
- Adam wanted to be an entrepreneur but he was petrified then
- What changed his mind?
- Here’s Adam’s piece of advice for his younger self
- A key to success that Kevin had adopted from his SEO experience
[12:26 - 22:42] How to Scale Quickly
- From 0$ to $80 million in 6 years
- How Adam pulled it off
- The power of niching down and choosing your market
- Adam talks about the most import lessons he learned from his business
[22:43 - 34:57] Selling Your Business
- Should you have a software team for your ecommerce business?
- Adam weighs in
- Adam shares some interesting insights about selling your business
- Want some Amazon refunds? Check out Getida
- Promo code: FTM400
- Why hire people who are more experienced than you
[34:58 - 45:28] Your “Why” in Being an Entrepreneur
- What Adam liked about their arrangement with Perch
- Here’s what you can learn from successful entrepreneurs according to Adam
- Listen to Adam’s next steps for his new business ventures
[45:29 - 54:20] Closing Segment
- Know more about Adam in the Fire Round!
- Connect with Adam. Links below
- Final words
Tweetable Quotes:
“If you wanna be an entrepreneur, you have to keep your expenses reasonable and you have to be willing to take risks and if you don’t take risks and take chances, you’re just not gonna succeed.” - Adam Feinberg
“If you wanna be in charge of your own destiny, you really have to earn a business.” - Adam Feinberg
Resources mentioned
- AMZ Alert
- Thrasio
- Prosper Show
- Perch
- James Patterson books
- Alex Cross books
Email adamfeinberg@yahoo.com or adamfeinberg73@gmail.com to connect with Adam or follow him on LinkedIn. Check out Web Deals Direct to work with an Amazon FBA business that always innovates their product, looks for opportunities to expand, and satisfies their customers!
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Episode 90
Noel Andrews is an entrepreneur and the Owner/Chief Executive Officer of JobRack. Noel helps online business owners to hire great team members from Eastern Europe. JobRack’s mission is to break open the highly-skilled, intelligent autonomous working Eastern European employee market for digital businesses, all while providing the easiest access to this workforce as possible.
Listen to Noel and learn how to hire the best VA for your online business!
[00:01 - 05:40] Opening Segment
- Let’s get to know Noel Andrews
- He shares his inspiring journey to becoming an entrepreneur
[05:41 - 11:15] Pursuing an Entrepreneurial Life
- Here’s Noel’s thinking process when he left the corporate world
- Noel talks about his experience in hiring people for his team
- He shares a “light bulb moment” you shouldn’t miss!
- Don’t miss Noel’s message for his younger self
- Will he go through the same process?
[11:16 - 21:41] Paying the Best People Right
- Are you planning to quit your job to pursue e-commerce?
- Here’s Noel’s piece of advice for you
- Why ecommerce business owners should hire from Eastern Europe
- Noel reveals the region’s history and educational system
- Want some Amazon refunds? Check out Getida
- Promo code: FTM400
[21:42 - 35:03] Hiring the Right People
- Noel shares how you can utilize JobRack for your business
- He gives an interesting insight about the future of remote work
- Is Noel recommending tests during the application process?
- Find out his recommendations
[35:04 - 39:05] Closing Segment
- Know more about Noel in the Fire Round!
- Connect with Noel. Links below
- Final words
Tweetable Quotes:
“Figure out the life you want, and that gives you the motivation to dig in and do the late nights, the early mornings, the weekends, and whatever it takes.” - Noel Andrews
“When people have been through real hardship, then it creates just this kind of determination to succeed and to do better.” - Noel Andrews
Resources mentioned
- Tim Ferriss
- Michael Crichton books
Email noel@jobrack.eu to connect with Noel or follow him on LinkedIn and YouTube. Do you want to hire the best remote talent for your business from Eastern Europe? Check out JobRack!
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Episode 89
Welcome back to Firing the Man! Do you need the inspiration to pump yourself up in your entrepreneurial journey? Well, this episode is perfect for you. Ken and I talk about how we inspire ourselves every single day to keep doing what we’re doing. This is particularly crucial for us who have already fired the man. We chose to leave our stable jobs to take back the most precious resource any person can ever have--our time.
Do you want to fire the man too but are afraid about what can happen? Listen to these stories of ordinary people who stayed the course as they became masters of their craft. Lastly, please know that Ken and I are here for you as you start your own “firing the man” journey.
Listen to this episode and learn what keeps us motivated and inspired to accomplish our goals!
[00:01 - 04:07] Opening Segment
- We introduce our topic for today
- What keeps you motivated when you wake up in the morning?
[04:08 - 12:27] Going All In
- Here’s the speech that made the hair on David’s neck stood up
- Ken tells you why you should “burn your boats”
- These men who are masters at what they do inspire us too, and here’s why
[12:28 - 20:26] Sensory Deprivation Tanks
- Want some Amazon refunds? Check out Getida
- Promo code: FTM400
- This shoe story from Ken will motivate you to be a master of your craft
- What are float tanks and why you should try them
[20:27 - 25:54] Closing Segment
- Are you planning to fire the man soon?
- Here’s what you should do today
- Connect with us. Links below
- Final words
Tweetable Quotes:
“When I think of someone that’s a master of their craft, they practice it every single day for a really long time...Surround yourself with like-minded people to learn from and then just show up every day.” - Ken Wilson
“That’s a gift. When someone fires the man, they’re gonna receive that gift--not having bosses and people looking over your shoulder...as a self-employed individual, you set that standard.” - David Schomer
Resources mentioned
- Man in the Arena speech
- Firing the Man previous episodes
- E-commerce Coaching Call with New Amazon Seller, Kiefer Hogge – Part 1
- E-commerce Coaching Call with New Amazon Seller, Kiefer Hogge – Part 2
Send us a voice message and let us know what gets you fired up to achieve your own goals!
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Episode 88
We had the pleasure of interviewing Ismael Wrixen, the Executive Chairman of FE International, the market leader in the sale of SaaS, E-commerce, and Content businesses. Over the past decade, Wrixen has overseen 1000+ successful acquisitions totaling more than half a billion dollars in value. Wrixen was also a (NACVA) 2018 40 Under 40 Award winner. Wrixen’s previous background was in large-cap M&A investment banking, where he executed several high profile public deals, namely in the technology sector.
Founded in 2010, FE International is an international company serving clients worldwide. It was named one of The Americas’ Fastest Growing Companies in 2021 and 2020 by The Financial Times and is also a three-time U.S. Inc. 5000 company.
[00:01 - 04:26] Opening Segment
- Introducing Ismael Wrixen and sharing our key takeaways from our conversation
- Transitioning from investment banking to mergers and acquisitions
[04:27 - 13:19] Quitting Your Job to Be an Entrepreneur
- Weighing risk vs. reward when transitioning out of corporate
- How work ethic and an entrepreneurial spirit is developed
- Advice for those who are transitioning out of their 9-5s
- Regrets and timing your exit
[13:20 - 22:33] Helping Over 1100 Founders Exit Their Business with FE International
- What FE International does and how they help business owners with valuations, exit planning, optimizing and acquisition processes
- What do mergers and acquisitions companies find attractive in a business?
- Between SaaS, E-commerce, and Content, which is easiest to run?
- Want some Amazon refunds? Check out Getida
- Promo code: FTM400
[22:34 - 43:28] Building a Sellable Business
- Discretionary earnings disparity between eCommerce and Brick and Mortar
- The aggregator market
- Things to do now to exit smoothly and profitably
- Brokers vs. Aggregators
- Learn more about Ismael in the Fire Round!
[43:29 - 44:58] Closing Segment
- Connect with Ismael. Links below
- Final words
Tweetable Quotes:
“If you're looking to take a business and scale it profitably over time, I'd say FBA and eCommerce, in general, is a great place [to look].” - Ismael Wrixen
“I think a lot of people have potentially been leaving value on the table by getting approached and selling to the first person who wants to have a conversation with them. There is a lot of value in a competitive scenario.” - Ismael Wrixen
Resources mentioned:
- The Goal by Eliyahu M. Goldratt
Check out FE International on their social media pages: Facebook, Instagram, LinkedIn, and Twitter
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Episode 87
We continue our interview with Kris Gramlich and Dustin Kane from Sellozo to pick their brains in running a successful e-commerce business. This time, they talk about the importance of research in starting in e-commerce, some reminders e-commerce sellers should know about when scaling, and the characteristics that drive people to success. Also, don’t miss the exciting Fire Round in this episode, where we know more about Kris and Dustin outside their work.
Tune in now and learn from two experienced Amazon sellers!
[00:01 - 04:33] Opening Segment
- We share our key takeaways from our interview with Kris and Dustin
- Listen to the Fire Round later!
[04:34 - 14:18] Why Product Research Is Crucial
- Is there an opportunity right now in selling on Amazon?
- Dustin shares his insights
- Kris explains why product research is so important
- Tips and tricks about inventory research you should know
[14:19 - 19:01] Reminders in Scaling Businesses
- Why invest in your own warehouse
- What you should be cautious about when scaling your business
- Want some Amazon refunds? Check out Getida
- Promo code: FTM400
[19:02 - 30:51] Why Try Sellozo Now
- The question that David wants to ask all Amazon sellers
- Hear the answers of Kris and Dustin!
- They break down the services offered by Sellozo
- Learn more about Kris and Dustin in the Fire Round!
[30:52 - 33:03] Closing Segment
- Connect with Kris and Dustin. Links below
- Final words
Tweetable Quotes:
“If you’re gonna do [ecommerce], do this faster.” - Kris Gramlich
“I think you have to have an overarching optimistic attitude...that you’re confident, that you can accomplish anything and overcome setbacks .” - Dustin Kane
Resources mentioned:
- AliExpress
- Alibaba
- Recommended books
- Atomic Habits
- 4-Hour Workweek
- Atlas Shrugged.
Email kgramlich@sellozo.com or check out Sellozo online and on their social media pages: Facebook, Instagram, LinkedIn, Pinterest, Twitter, and YouTube.
- Kris on LinkedIn
- Dustin on LinkedIn
- Listen to their podcast, Two Amazon Sellers and a Microphone
Send us a voice message and let’s see how we can help you!
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Episode 86
In this 2-part interview, we talked with Kris Gramlich and Dustin Kane from Sellozo to discover the strategies, mindsets, and ways that they applied to become successful in the e-commerce space. They also shared their journey to becoming Amazon sellers, the challenges they needed to overcome along the way, the wins--no matter how small--that they had celebrated, and the next steps for them and for their business.
Don’t miss this episode and learn from experienced Amazon sellers!
[00:01 - 06:57] Opening Segment
- We share our key takeaways from our interview with Kris Gramlich and Dustin Kane
- Let’s get to know Kris and Dustin!
[06:58 - 16:58] The Pressure of Firing the Man
- We talk about the pressure of firing the man
- Why Kris left the corporate world and jump into e-commerce
- Here’s the reason Dustin didn’t want to work in the corporate world
[16:59 - 21:49] Trademarks and Competitions
- Dustin shares a story about applying for trademarks you should NOT miss
- The meetup that changed their lives
- Here’s how they found Sellozo
- Want some Amazon refunds? Check out Getida
- Promo code: FTM400
[21:50 - 35:22] Learning From Mistakes and Celebrating Wins
- Treat your e-commerce as a business not a side hustle
- Here’s why
- Kris lost USD 300,000 and here’s how he dealt with it
- Be inspired with these wins shared by Kris and Dustin!
[35:23 - 37:16] Closing Segment
- Connect with us. Links below
- Final words
Tweetable Quotes:
“Practising patience. That’s really hard to do especially for entrepreneurs...but sometimes you gotta check yourself.” - Kris Gramlich
“If anybody’s starting now, I would treat this like, this is something you’re gonna sell in 5 years. Treat it that way from the beginning.” - Dustin Kane
Resources mentioned:
- Book: The 4-Hour Workweek
- Thomasnet
Email kgramlich@sellozo.com or check out Sellozo online and on their social media pages: Facebook, Instagram, LinkedIn, Pinterest, Twitter, and YouTube.
Send us a voice message and let’s see how we can help you!
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Episode 85
Welcome back to Firing the Man! In this episode, Ken and I share our thoughts about the book, “The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your Life (Before 8AM)” written by an absolute legend, Hal Elrod. We absolutely love his 6-step process to make the most out of our mornings and transform our lives, which was abbreviated as S.A.V.E.R.S.
Listen to this episode !
[00:01 - 03:50] Opening Segment
- We introduce our topic for today
- Ken and I talk about the author of “The Miracle Morning”
[03:51 - 09:28] Hal Elrod’s SAVERS
- Whatever you’re doing in your life, we highly recommend this book
- We’re probably undervaluing our mornings and here’s why
- A few key steps can change your mornings
- A brief period of quiet
- Try this different kind of alarm clock!
- Clear your limiting beliefs with this step
[09:29 - 14:35] Programming Your Brain
- The word David suggests you should add to your affirmations
- Train your brain to “see things”
- What does Hal mean by this?
- This is one of the best ways to increase your energy and boost your confidence
[14:36 - 19:38] Reading Quickly and Efficiently
- This is one of our favorite parts of the book
- Reading generates a compounding interest too!
- Want some Amazon refunds? Check out Getida
- Promo code: FTM400
- Don’t miss these pro tips to read books!
[19:39 - 28:46] 30-Day Miracle Morning
- Why you should write down your thoughts
- Digital or paper?
- Creating your own Miracle Morning
- The benefits we’ve seen in ourselves by following the steps in this book
[28:47 - 30:58] Closing Segment
- Connect with us. Links below
- Final words
Tweetable Quotes:
“Hype yourself. Pump yourself. It’s good to be modest but this is not the time to be modest. Pump yourself up.” - David Schomer
“I think the more you say something, the more you program your brain that you believe it..” - Ken Wilson
Resources mentioned
- The Miracle Morning
- Sunrise alarm clock
- Hal Elrod
- BiggerPockets Podcast
- Firing the Man Library
- How to Speed Read | Tim Ferriss
- Tony Robbins
- Bill Gates
- Oprah Winfrey
- Tiger Woods
Done with the 30-day Miracle Morning Challenge? Send us a voice message to share your experiences!
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Episode 84
Welcome back to Firing the Man! In this episode, David opens up about his experience of firing the man. He’s been THE man in the last six months and has been enjoying the benefits of owning and controlling his own time since. Like any other ecommerce business owner, he has also faced a few bumps in the road, but his big “why” has helped him stay the course.
Listen to David and learn more about his journey after firing the man!
[00:01 - 03:39] Opening Segment
- David talks about one of his biggest fears
- A little bit of fear can be a motivation
[03:40 - 11:39] Systems and Processes
- Why David took a sabbatical when he fired the man
- We talk about Digital Minimalism
- How does it feel to own your time?
- David shares his experience
[11:40 - 15:53] Firing the Man and Going All In
- The benefits of going full time in your ecommerce business
- Want some Amazon refunds? Check out Getida
- Promo code: FTM400
- David talks about separating his work and personal lives
[15:54 - 22:27] Being the Man of Your Own Business
- The challenges of firing the man
- Weekends are now less important than before
- David talks about the unexpected effects of firing the man to his life
[22:28 - 24:24] Closing Segment
- Connect with us. Links below
- Final words
Tweetable Quotes:
“Give yourself some time to relax and recharge.” - David Schomer
“I think a little bit of fear is a healthy motivator.” - Ken Wilson
Do you have a similar experience? Send us a voice message and let’s see how we can help you!
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Episode 83
In today’s episode, Ken and I talk about our major takeaways from the Prosper Show, a learning and networking event for established Amazon sellers who want to make their businesses more profitable and for service providers focused on offering business scaling. After the event, we felt excited not just for ourselves, but also for the entire e-commerce community. There are a couple of Amazon features that e-commerce owners should try now, and we share tips to maximize them all.
Listen to this episode and get a lot of e-commerce tips from the Prosper Show!
[00:01 - 03:38] Opening Segment
- We share our experiences during the Prosper Show
- We definitely miss in-person events!
[03:39 - 09:26] Should Amazon Businesses Be Excited?
- Ken talks about the importance of supplier terms
- Find out the terms we learned about!
- What’s a win-win situation for you and the supplier?
- David gives his insights about the boom in aggregators today
[09:27 - 16:45] Our Outlook on Walmart’s Growth
- Why you should try Amazon Posts according to Ken
- Want some Amazon refunds? Check out Getida
- Promo code: FTM400
- David talks about the growth of Walmart
[16:46 - 22:07] Next-Level Product Launches
- US-based sellers are not capitalizing on this Amazon feature
- Ken shares some practical tips to maximize this feature
- Why attend in-person events like the Prosper Show
[22:08 - 23:52] Closing Segment
- Connect with us. Links below
- Final words
Tweetable Quotes:
“There’s a great demand for Amazon businesses from all of these aggregators, but there’s a limited supply. That’s why an aggregator...is willing to offer up to $50,000 for a referral.” - David Schomer
“For every Amazon Live stream, check your sales data for the optimal time.” - Ken Wilson
Resources mentioned:
- Prosper Show
- Walmart
- Amazon Posts
- Tim Jordan
- Amazon Live
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Episode 82
Liran Hirschkorn has been marketing online for 12 years. After growing and selling an Internet life insurance agency in 2014, Liran decided to get involved in e-commerce and selling on Amazon and has since sold millions of dollars on Amazon.
Liran is widely followed as a thought leader and speaker on marketing and selling on Amazon. He lives in Long Island, New York with his wife and daughter. Liran is also a big believer that success in life is not just in business, but in all areas and is grateful for the opportunity to make an impact in this world.
Listen to Liran now and learn the state of the union of the pay-per-click space!
[00:01 - 04:10] Opening Segment
* Let’s get to know Liran Hirschkorn
* Internet marketing and financial services
[04:11 - 09:27] Leaving a Stable Job
- Are you afraid to quit your day job?
- Liran talks about the Regret Minimization Framework
- Don’t miss his message for his younger self
[09:28 - 13:47] Sellers’ Love-Hate Relationship With Ads
* Why you should play the long game in ecommerce
* Is there still opportunity in the ecommerce industry?
* What’s happening in the Amazon pay-per-click (PPC) space?
[13:48 - 25:38] Tips for New Sellers
* Smart sellers handle increasing cost-per-click by doing this
* Want some Amazon refunds? Check out Getida
+ Promo code: FTM400
* Liran offers a couple of tips for new sellers
[25:39 - 36:23] Understanding PPC
* Liran talks about Incrementum Digital’s services
* Should you outsource or keep PPC in-house?
* Know more about Liran in the Fire Round!
[36:24 - 38:32] Closing Segment
* Connect with Liran. Links below
* Final words
Tweetable Quotes:
“Failures will have lessons in them.” - Liran Hirshkorn
“There’s a massive opportunity in ecommerce and you want to learn and take action at the same time.” - Liran Hirshkorn
Resources mentioned:
* Tony Robbins
* Book: Think and Grow Rich
Connect with Liran by emailing liran@incrementumdigital.com or following him on LinkedIn and Instagram. Grow your Amazon sales with Incrementum Digital!
Listen to Ecommerce Mindset to learn ecommerce tips from successful sellers from Amazon and Shopify!
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Episode 81
Francois Jaffres is the closest thing to a crystal ball that we know of in terms of keeping his fingers on the pulse of global logistics. This is why he took a quick break from his position as Director of Business Development at Noviland to join us in this episode. Francois is a leading figure at Noviland in disrupting the traditional international supply chain through technology and customer-centric innovations.
Tune in now and know how to navigate expensive freight and supply chain disruptions!
[00:01 - 07:51] Opening Segment
- Our key takeaways from this episode
[07:52 - 17:08] What Big Corporations Are Doing
- Francois talks about the behaviors of importers right now
- Why this is a scary time for specific kinds of sellers and importers
- Overcome logistics challenges like a big corporation
[17:09 - 25:55] Is Q4 Gonna Be Better or Worse?
- His outlook for Q4 you need to hear
- The creative solutions we can try right now
- Want some Amazon refunds? Check out Getida
- Promo code: FTM400
[25:56 - 36:22] What Sellers Will Face Soon
- Other manufacturers for sellers
- A tough decision for the sellers they need to think about
- The formula that hurt the supply chain
[36:23 - 43:25] Building Relationships in a Business
- Relationships over transactions
- The unsexy talk that’s vital to any business
- Know more about Francois in the Fire Round!
[43:26 - 45:51] Closing Segment
- Connect with Francois. Links below
- Final words
Tweetable Quotes:
“We can only keep up through innovation. We can only keep up through creative solutions both on the buyer side, as well as on the seller side.” - Francois Jaffres
“The more information you have, the more people that you follow on supply chain, I think the more successful your business is gonna be.” - Francois Jaffres
Resources mentioned
- Podcasts
- Let’s Talk Supply Chain
- Supply Chain Now
- Individuals
- Sarah Barnes-Humphrey
- Scott Luton
- Greg White
- Book: The Lean Startup
Connect with Francois by emailing francois@noviland.com or following him on LinkedIn. Visit their website and get the best products for your business!
Check them out also on Facebook, Instagram, LinkedIn, and YouTube.
Listen to Link Up Leaders Podcast on your favorite podcast player!
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Episode 80
In today’s episode we are going to take a deep dive into the profit and loss (P&L) statement covering topics such as 1) what is a P&L statement?; 2) Why is a P&L so important; 3) What to do when you receive your P&L?; and 4) What strategies Ken and I use in our own businesses to analyze our books and make decisions that drive value?
Listen to the episode and know how to utilize the P&L statement!
[00:01 - 05:27] Opening Segment
- Why a profit and loss (P&L) statement is important in a business
- David explains
- 2 ways to get a P&L
[05:28 - 15:28] Show Us The Money!
- Why we get excited when we receive our P&L
- We break down the net income
- Analyze your P&L with these key steps from David
- How to see trends?
[15:29 - 25:07] Understanding Gross Margin
- Want some Amazon refunds? Check out Getida
- Promo code: FTM400
- An MS Excel hack that you should know
- We talk about gross margins
[25:08 - 30:13] Improving Your P&L
- David talks about the “real gold” of an income statement
- Improve your P&L next month with these tips from David!
- Are you not an accounting or finance major?
- No problems! Listen to David’s advice
[30:14 - 33:49] Closing Segment
- Make more money by utilizing the P&L!
- We summarized this episode into several key steps
- Connect with us. Links below
- Final words
Tweetable Quotes:
“The numbers speak to you in trends. Look at them and troubleshoot them up.” - Ken Wilson
“Don’t let net income be an afterthought. Have it be something that you plan on.” - David Schomer
Resources mentioned:
- Firing the Man Ep. 78 on ACoS: Intersection of PPC & Profitability (PART 1)
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Episode 79
We continue our discussion about pay-per-click (PPC) and profitability. This time, we discuss further the different ways to control your Total Advertising Cost of Sale (TACoS), as well as some practical tips to boost your sales, conversion rate, and ecommerce store traffic, among other important topics.
By the way, do you know that Amazon owes you money? We break down how you’ll get paid. David also shares why you should charge your PPC spent on a credit card.
Let’s continue our discussion on the intersection of PPC and profitability!
[00:01 - 04:44] Opening Segment
- What is a good goal for TACoS?
- Control your TACoS with these levers
- Organic sales
- PPC efficiency
[04:45 - 12:27] How to Boost Your Sales Efficiently
- Boosting your sales
- Ken’s favorite strategy that not a lot of people focus on
- Drive organic traffic to Amazon
- The ideal conversion rate according to Ken
- How to compute it the right way
- How conversion rates impact organic rates and PPC sales
- Increase your conversion rate with these tips from Ken
[12:28 - 19:48] Boosting Your Organic Traffic
- What you should realize about test pricing
- How to choose the right keyword to test
- FREE download on TACoS & Profitability
- Link below
- Here’s an easy way to increase your average order value
[19:49 - 27:01] David’s PPC Experience
- The percent ACos that can generate a profit
- Want some Amazon refunds? Check out Getida
- Promo code: FTM400
- David talks about the challenges of Amazon inventory restrictions
- Should you outsource PPC?
- David shares his experience
[27:02 - 34:27] The Myth to be Busted About Top-Line Revenue
- Why you should focus on the profitability of your business
- Do not focus on the top-line revenue and here’s why
- How this simple “change of payment method” can get you 3% off
[34:28 - 36:57] Closing Segment
- The top 3 items David and I recommend to you
- Connect with us. Links below
- Final words
Tweetable Quotes:
“Your business is an asset and it should be managed as an asset.” - Ken Wilson
“We’ve got a lot of products that are selling well but due to current inventory restrictions, we cannot replenish that inventory. And so, we're slowing down PPC spent, [slowing] down sales, yes, but it’s just gonna make inventory management easier.” - David Schomer
Resources mentioned:
- Firing the Man previous episode: 76: Intersection of PPC & Profitability (PART 1)
- Firing the Man previous episode: 8: How to Get One Million Free Amazon Ads
- Helium10
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Episode 78
In today’s episode, David and I will talk about pay-per-click (PPC) and profitability and how we can reconcile them in our businesses. We have also included a real-life case study from one of our portfolio companies, as well as a discussion of Advertising Cost of Sale (ACoS) and Total Advertising Cost of Sale (TACoS).
Listen to this episode and learn how PPC and profitability intersect!
[00:01 - 02:43] Opening Segment
- We introduce our topic for today
- How to reconcile PPC and profitability
[02:44 - 12:59] ACoS and TACoS
- Don’t miss our break down of ACoS and TACoS
- Why you should know your breakeven point
- FREE download on TACoS & Profitability
- Link below
- Want some Amazon refunds? Check out Getida
- Promo code: FTM400
- How to analyze shipping cost properly
- Go over your income statement the right way
[13:00 - 20:19] Our Case Study
- We talk about the 3 phase of one of our portfolio companies
- Launch
- Struggle
- Dial in
- What you should realize about this case study according to Ken
[20:20 - 21:30] Closing Segment
- Connect with us. Links below
- Final words
Tweetable Quotes:
“Knowing your numbers is probably one of the top things you should be an expert at if you’re in this business.” - Ken Wilson
“Knowing your true breakeven point and then setting ACoS goals and monitoring and measuring them on a daily or weekly basis is really important.” - David Schomer
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Episode 77
Joe Valley fired the man 24 years ago and never looked back ever since. He wrote “The EXITpreneur's Playbook” to guide entrepreneurs in exiting their businesses the right way, specifically sharing tactical steps and mindset shifts that they need to get the most out of their exit. Joe can also be heard regularly in the podcast, “The Quiet Light.”
Tune in now and learn from Joe how to train for your exit strategy!
[00:01 - 05:03] Opening Segment
- We share our key takeaways from our interview with Joe Valley
- FREE chapters from Joe’s book
- Link below
[05:04 - 13:10] Joe The EXITpreneur
- Let’s get to know, Joe, and how he fired the man
- Training for an exit vs. planning for an exit
- The biggest problem of entrepreneurs right now
[13:11 - 20:00] Should You Have a Broker in Selling Your Business?
- Establishing an exit goal the right way
- The role of the broker in a transaction
- Want some Amazon refunds? Check out Getida
- Promo code: FTM400
[20:01 - 27:30] Earning Money All Day Long
- Building a relationship with aggregators
- The main quality of a good advisor
- Joe gives a sneak peek about his book
[27:31 - 37:03] Managing Expectations Among Entrepreneurs
- Joe breaks down the Seller’s Discretionary Earnings
- What can entrepreneurs expect in today’s e-commerce space?
- He shares his experience dealing with the COVID-19 pandemic
[37:04 - 43:23] The Mindset to Work for Your Goals
- “EXITpreneur” is not your ordinary book
- Joe talks about the Ignorance Discount
- Know more about Joe in the Fire Round!
[43:24 - 45:31] Closing Segment
- Connect with Joe. Links below
- Final words
Tweetable Quotes:
“Good advisors earn their money all day long. Otherwise, they wouldn’t be in the business.” - Joe Valley
“[Good advisors] put more money in your pocket with a better deal structure so you could sleep at night.” - Joe Valley
Resources Mentioned:
- Thrasio
- Perch
- Book: Traction
Email joe@quietlightbrokerage.com to connect with Joe or follow him on LinkedIn, Facebook, and Twitter. Listen to his podcast or check it out online: website, Facebook and Twitter.
- 3 FREE chapters of Joe's book! Download here
- Purchase his new book
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Episode 76
Many e-commerce business owners are having a hard time overcoming the current Amazon inventory restrictions. That’s why in this episode David and I will be talking about the strategies we’re implementing. But that's not really it. We also want you, the Firing the Man Nation, to share your own solutions. Let’s stay the course and fight through these tough times together.
Listen to this episode and learn how to overcome Amazon inventory restrictions!
[00:01 - 05:07] Opening Segment
- We introduce our topic for today
- How the Amazon restrictions have affected our accounts
[05:08 - 13:30] Our Thoughts on Inventory Restrictions
- The rule that applies to everything but David wishes would go away soon
- We think that these restrictions should be temporary
- Ken guarantees it
- Don’t miss our exchange about Inventory Performance Indicators
[13:31 - 23:21] Solutions to Amazon Inventory Restrictions
- Solutions to these Amazon inventory restrictions
- Checking inventory daily
- Send shipments daily if possible
- Run reports and find slow-moving products
- Consider increasing prices and here’s why
- Ken shares what he thinks as the top solution here
- Want some Amazon refunds? Check out Getida
- Promo code: FTM400
[23:22 - 30:59] Why You Should Stay The Course
- Why you should try the Amazon FBM and warehousing
- Do you have an idea we did not mention?
- Send us a voice mail below!
- Why you should not give up now
[31:00 - 33:34] Closing Segment
- Connect with us. Links below
- Final words
Tweetable Quotes:
“If you’re out there and you’re struggling to manage inventory, you’re not alone.” - Ken Wilson
“Stay the course. Fight through these tough times.” - David Schomer
Resource mentioned
- Walmart
- Deliverr
- Shipup
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If you have a strategy that you are using to overcome this hurdle, hit us up at https://firingtheman.com/contact-us/. If you share an idea or pro-tip with the Firing the Man Nation that was not mentioned in this podcast that will help Ken and I navigate this more effectively, we will personally buy you a steak dinner.
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Check out https://forceget.com/ to use promo code FTM 300 and tell them that FiringTheMan sent you.
Episode 75
Ken and I are happy to talk with Burak Yolga for the second time, where we talk about logistics, inventory, and supply for e-commerce businesses. Our interview with Burak is timely as shipping is so expensive right now. How then can e-commerce business owners ship to the US in the most efficient way possible? What can they learn from smart Amazon sellers? All these...and more in another episode of Firing the Man.
Tune in now and learn from a logistics expert!
[00:01 - 05:14] Opening Segment
* Let’s get to know Burak Yolga
* Burak gives a “State of Freight”
[05:15 - 15:37] Shipping is Currently Expensive and Here’s Why
* Why is shipping so expensive right now?
* What you can learn from smart Amazon sellers
* An advantage you’ll have if you ship in the US
[15:38 - 30:44] Shipping to the US Efficiently
* Negotiate with your suppliers better with these tips from Burak
* Want some Amazon refunds? Check out Getida
+ Promo code: FTM400
* The most efficient way to ship to the US according to Burak
[30:45 - 35:04] New Markets to Explore
* Best ways to ship from China to Europe
* Is the Middle East a good market right now?
* Know more about Burak in the Fire Round!
[35:05 - 41:40] Closing Segment
* Connect with Burak. Links below
* Final words
Tweetable Quotes:
“Just make sure you’re planning [everything on time].” - Burak Yolga
“The more you repeat, the better it gets.” - Burak Yolga
“Never be shy about asking, especially if you’re a beginner.” - Burak Yolga
Resources Mentioned:
* Burak’s first time with Firing the Man: Episode 16: Coronavirus Implications on e-commerce with Burak Yolga
* Book: Millionaire Success Habits
Email burakyolga@forcemac.com or sales@forceget.com to connect with Burak or follow him on LinkedIn. Visit Forceget and experience a fast, cost-efficient, and reliable logistics service!
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We have the one and only Chris Odegard to talk about alternative investment vehicles you can try over the traditional ones such as the 401(k). Our discussion mostly focused on 401(k) and why he will advise people to NOT put money into it. Instead, he will advise them to invest in real estate, which if done right, can lead to financial freedom and prosperity.
Tune in now and learn alternative investment secrets from The Prolific Investor!
[00:01 - 04:22] Opening Segment
- Let’s get to know Chris Odegard
- He talks about alternative investments
[04:23 - 14:42] Alternative Investment Vehicles
- How Chris bought his first rental property
- Don’t miss this advice from Chris about 401(k)!
- Listen to our interesting exchange about taxes
- The 2 tax systems
[14:43 - 25:09] How Chris Fired the Man
- The power of negotiation in the real estate space
- Want some Amazon refunds? Check out Getida
- Promo code: FTM400
- How Chris fired the man
- Listen to his story
- The Hierarchy of Investments
[25:10 - 35:04] Rentals > 401k
- Should you drop your 401(k) and buy rentals instead?
- If you’re already putting money into 401(k), here’s Chris’ advice for you
- How to start an alternative investment
[35:05 - 39:25] Closing Segment
- Know more about Chris in the Fire Round!
- Connect with Chris. Links below
- Final words
Tweetable Quotes:
“I think you have to have a goal that’s bigger than money because when the money doesn’t come fast enough or gets too hard, people will give up and quit.” - Chris Odegard
“...if I was your age, with this brain, I would have never put any money into that 401k. I would have started acquiring single family rentals.” - Chris Odegard
Resources Mentioned:
- Book
- Rich Dad Poor Dad
- Tax-Free Wealth
- 401 Chaos
Email chris@jcesolutions.net to connect with Chris or follow him on Instagram, YouTube, Twitter, and Facebook. Check out The Prolific Investor to learn more about his services.
- Download the Hierarchy of Investments! Find it here
- Pre-order his upcoming book: Get Off Your A$$ and Manage Your Money
- Join his coaching program
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Episode 73
Ben Leonard built a 7-figure business from his laptop...only to sell it after 3 years. You may be surprised and curious as to why Ben did it, but for him, it was the right thing to do. What were his reasons for this surprising decision? He drops by to tell us why. Ben is the epitome of “Firing the Man,” and if you are someone who’s just starting an eCommerce business, you still would want to check this episode out.
Tune in now and learn the right exit strategy for you in the e-commerce space!
[00:01 - 04:48] Opening Segment
- Let’s get to know Ben Leonard
- His path from ecology to e-commerce
- What is “learning by doing” for Ben?
[04:49 - 13:52] The Truth Behind Starting an E-Commerce Brand
- Ben walks us through the process of building his business
- This was the time he also had a full-time job
- Don’t miss this advice from Ben to start your own business!
- Ben’s regrets in his e-commerce business
[13:53 - 19:22] Selling at Peak Romance
- The day Ben went full-time in his e-commerce business
- Selling the business at its peak
- Should you do it?
- Want some Amazon refunds? Check out Getida
- Promo code: FTM400
[19:23 - 30:00] Crafting an Exit Strategy
- Ben talks about the process of selling his business
- What is the “Entrepreneur’s Relief?”
- How Ben can help you in your business
[30:01 - 39:22] What Your Business is Worth
- The right mindset to sell your business
- How to know the value of your business
- Know more about Ben in the Fire Round!
[39:23 - 40:53] Closing Segment
- Connect with Ben. Links below
- Final words
Tweetable Quotes:
“Sometimes, you just need one point of reference, and if it’s somebody who’s been there and done it, then that helps quite a lot.” - Ben Leonard
“If you risk nothing, you risk everything.” - Ben Leonard
Resources Mentioned:
- Thrasio
- Book
- The E-Myth Revisited
- Harry Potter
Email ben@benleonard.pro to connect with Ben or follow him on LinkedIn, YouTube, Twitter, and Facebook. Check out his personal website and visit Ecom Brokers to learn more about his services.
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Episode 72
Have you heard about dropshipping? This business model looks attractive as a passive income stream because you don’t need an inventory to start selling products. You only need a platform to accept orders and forward them to the manufacturers. Ken tried it, alongside sponsoring a semi-pro Poker player, and failed. The silver lining of these failures, though, is that it brought Ken and I together. No one knows if we’ll be here sharing our e-commerce experiences had Ken not encountered the dropshipping model.
Listen to this episode and learn from Ken’s experience as a dropshipping owner!
[00:01 - 03:44] Opening Segment
- We introduce our topic for today
- What is dropshipping?
[03:45 - 13:00] Starting a Business Online
- How to start a business online
- Platforms and tools that used
- Why Ken spent 20 hours in YouTube research
- The Power of Facebook Ads
[13:01 - 24:24] Sponsoring a Semi-Pro Poker Player
- Want some Amazon refunds? Check out Getida
- Promo code: FTM400
- How Ken realized that his dropshipping business failed
- Ken’s reasons for sponsoring a semi-pro Poker player
- Lessons learned from this experience
[24:25 - 27:04] Closing Segment
- Start a business or buy an existing one?
- Ken weighs in
- Connect with us. Links below
- Final words
Tweetable Quotes:
“Do something whether you think that your business idea is good or not.” - Ken Wilson
“Even though I only made 3 sales...it was like a spark that ignited something in me.” - Ken Wilson
Resources Mentioned:
- Shopify
- Oberlo
- McAfee
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Episode 71
Are you planning to sell at Walmart? Then, don’t miss this episode. Ken will share his experiences so far in selling in Walmart. We will talk about the things we like about it, including how easy the integration is and how the sales are going. We will also discuss more topics to make your Walmart experience worthwhile, including how to get top-quality reviews for your products.
Listen to this episode and start your Walmart journey!
[00:01 - 03:21] Opening Segment
- We introduce our topic for today
- Why we are on Walmart
[03:22 - 09:07] Start Your Walmart Journey
- Ken walks us through his Day 1
- What to expect in the application process
- How to set up your listings
- The 3 different ways to set up
- Explore the Listing Quality Dashboard
[09:08 - 16:49] Sell in Walmart
- How to sell using Walmart
- Ken shares his current experience with Walmart
- Learn the bright side of his experience
- Don’t miss Ken’s review of Walmart’s customer service!
- Want some Amazon refunds? Check out Getida
- Promo code: FTM400
- What you should know about the Walmart Fulfillment Services
- How is it different from Amazon's FBA?
[16:50 - 26:14] Ken’s Walmart Pro Tips
- How to leverage third-party logistics in Walmart
- Ken talks about his experience in delivering products
- Why his grade, for now, is B
- Get top quality reviews for your products
- Don’t miss Ken’s pro tips to get into Walmart!
[26:15 - 27:35] Closing Segment
- Connect with us. Links below
- Final words
Tweetable Quotes:
“Walmart has this thing called Pro Seller Badge, and if you meet this criteria, they automatically grant you this badge.” - Ken Wilson
“For us to actually sell on Walmart now with [Walmart Fulfillment Services] not an option, we had to choose a [third-party logistics].” - Ken Wilson
Resources Mentioned:
- Firing the Man’s previous episode: Off-Amazon Sales Channel News & Other Happenings in 2021
- Walmart’s Market Application
- Walmart Fulfillment Services
- Pro Seller Badge
- Paypal
- Deliverr
- FedEx
- United States Postal Service
- United Parcel Service
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Episode 70
In today’s episode, David will share his failed business experience and the lessons he learned from it. He realized later on, which you should realize as early as now, that just because you can do something doesn’t mean you should do it. You should consider this thought especially if you also want to fire the man. David is willing to try this business again, though, but this time, he’ll do some things differently.
Listen to this episode and learn from this failed e-commerce business!
[00:01 - 01:52] Opening Segment
- We introduce our topic for today
- Key lessons in a failed business venture
[01:53 - 10:19] Woodworking Business
- How did David start his woodworking business
- Don’t miss this pro tip from David
- The biggest investment in David’s woodworking business
- Why was this business model not enough to fire the man?
- Great hobby but not a great career
[10:20 - 21:07] Lessons from David’s Failed Business
- “Having fun” and “firing the man:” Can they work together?
- Points to consider
- Want some Amazon refunds? Check out Getida
- Promo code: FTM400
- Lessons David learned from his unsuccessful business venture
- “Just because you can doesn’t mean you should”
- Proof of concept
- Understand cash flows
- The true purpose of a hobby
- What David will do differently this time
[21:08 - 23:54] Closing Segment
- Will David try this business again?
- Connect with us. Links below
- Final words
Tweetable Quotes:
“If your goal is to fire the man, get a good understanding of how much annual cash flow you’re gonna need or even monthly cash flow or weekly cash flow.” - David Schomer
“When you learn a tough lesson firsthand, it sticks.” - David Schomer
“I think when you get emotions into business, it’s to the detriment of yourself, your time.” - Ken Wilson
Resources Mentioned:
- SawStop
Do you have a similar experience? Send us a voice message and let’s see how we can help you!
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Episode 69
In today’s episode, we talk with Don Henig, Co-Founder of AccrueMe, LLC. AccrueMe is providing growth capital for Amazon sellers with 0% interest and no payment requirements. You don’t even need to let go parts of the ownership when you work with Don’s team. The only way they will win is if your Amazon business wins. Does this sound too good to be true?
Listen to this episode and learn how to grow your Amazon business!
[00:01 - 08:23] Opening Segment
- Let’s get to know Don Henig
- His path to helping Amazon sellers
[08:24 - 18:47] 2X Capital, 0% Interest, 0% Ownership
- Don breaks down the unique business model of AccrueMe
- Why Amazon sellers can benefit from AccrueMe
- What part of your business will AccrueMe support?
[18:48 - 27:34] Not A Loan
- The only way you don’t win with AccrueMe
- Want some Amazon refunds? Check out Getida
- Promo code: FTM400
- Don clarifies that their model is not a loan
[27:35- 39:44] Timing is Everything
- Successful businesses have done this according to Don
- A true story about building a business from Don
- Why timing is important in any business
[39:45- 48:03] AccrueMe’s No. 1 Rule
- The no. 1 rule of AccrueMe
- Let’s get to know more about Don in the Fire Round!
- What separates success from failure according to Don
[48:04 - 50:45] Closing Segment
- Connect with Don. Links below
- Final words
Tweetable Quotes:
“I love to do things where it’s a win-win. Everybody should be able to win.” - Don Henig
“My idea is to provide you capital when you have the opportunities to grow.” - Don Henig
Resources Mentioned:
- Book: The Compound Effect
Email Don@accrueme.com to reach out to Don or connect with him on LinkedIn. Check out AccrueMe and grow your Amazon business now!
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Episode 68
In today’s episode, we are going to talk about the top 5 articles in the eCommerce industry in the first quarter of 2021. We have talked about Amazon and where it will go upon the departure of Jeff Bezos. We’ve also shared our insights about Walmart, Target, and Shopify and their respective business models that contribute to their recent growth. David and I ended this episode on a high note with our thoughts about the almost $800-billion sales of US eCommerce in 2020.
Listen to this episode and get updated on the recent happenings in our industry!
[00:01 - 03:24] Opening Segment
- We introduce our topic for today
- Why we’ll discuss these news articles
[03:25 - 13:26] Alternative Business Models
- Listen to our exchange on Target’s invite-only membership
- Walmart is on a tear and we tell you why
- Should Amazon be worried?
[13:27 - 23:52] What to Learn from Shopify’s Growth
- Want some Amazon refunds? Check out Getida
- Promo code: FTM400
- Watch out for Shopify
- How is it different from Walmart?
[23:53- 33:48] Amazon’s Future Direction
- Hear our insights about Jeff Bezos leaving Amazon
- Two more Jeffs are leaving Amazon
- Find out who they are
- What this means for Amazon
[33:49 - 37:52] Closing Segment
- Here’s another reason you should go into eCommerce
- Final words
Tweetable Quotes:
“Once you create a habit, it’s really hard to break.” - Ken Wilson
“...as you build a good team around you, you become less and less important.” - David Schomer
Resources Mentioned:
- Marketplace Pulse article on Target: Target’s Marketplace Still Tiny Two Years Later
- Digital Commerce 360 article on Walmart: Walmart's online sales grow 79% in its just‑ended fiscal year
- Marketplace Pulse article on Shopify: Shopify Is 40% As Big as Amazon Marketplace
- CNBC article on Amazon: What Jeff Bezos told Amazon employees about stepping down as CEO: ‘I’ve never had more energy, and this isn’t about retiring’
- Marketplace Pulse: US E-Commerce Sales Nearly $800 Billion in 2020
- Firing the Man Episode 65: Navigating Walmart's E-Commerce Platform with Experienced Seller Miro Posavec
Do you want to fire the man yourself? Send us a voice message and let’s see how we can help you!
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Episode 67
Are you planning to start an eCommerce business? Well, you’ve come to the right podcast episode. Today, Ken and I made a deep dive discussion about it, which we divided into two parts. The first part focuses on the needs of a business such as business name, employee identification number, and business bank account. The second part is all about Wants. They’re not really required, but they can make your life--and business--a lot better.
Listen to this episode and start your eCommerce journey!
[00:01 - 05:07] Opening Segment
- We introduce our topic for today
- Start with your business name
- What to consider in choosing a name
[05:08 - 10:03] Setting Up the Business
- Get an Employee Identification Number in 10 minutes
- Follow David’s tips
- Open a separate business bank account and checking account
- How to get a 5% cashback on your PPC (Pay-Per-Click)?
- Product vs. Inventory
- Listen to our exchange
[10:04 - 16:10] Physical and Digital Assets
- The physical asset you should have for your business
- Backup your important files with a dedicated cloud storage
- You need internet access for this
- Hear our thoughts about having a separate workspace
- Can be a simple corner in your house
[16:11- 20:17] Ways to Learn Business
- Is a mentor a need or a want?
- The other ways to learn your business
- Want some Amazon refunds? Check out Getida
- Promo code: FTM400
[20:18- 26:37] Ergonomic Office Setup
- The Mercedes Benz of office chairs according to David
- The perks of having a dual monitor setup for Ken
- How to set up an ergonomic office set up
- Link below
[26:38- 33:04] Ecommerce Hacks for Beginners
- Why have overflow storage for inventory?
- This is what David wished he has done earlier
- How to use product research tools for free for more than 30 days?
[33:05 - 39:04] Closing Segment
- Other physical assets you can buy
- Final words
Tweetable Quotes:
“If you’re stuck on [choosing a business name] and not moving forward, outsource it.” - Ken Wilson
“It’s a good way to skip to the head of the line...just get a mentor.” - David Schomer
Resources Mentioned:
- United States Patent and Trademark Office
- Internal Revenue Service
- LegalZoom
- Chase Ink Business Credit Cards
- Starlink
- Herman Miller
- Wall Street Journal video: Ergonomics Expert Explains How to Set Up Your Desk | WSJ
- A6 Binder Journal Refillable Notebook
- Onlinejobs.ph
- Fiverr
- Upwork
- Jungle Scout
- Helium10
Do you want to fire the man yourself? Send us a voice message and let’s see how we can help you!
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Episode 66
In today’s episode, we are joined by Ethan Bachinski, an engineer that is just beginning his journey in the e-commerce space. Ethan played division 1 football at Western Illinois University and then continued his education at the University of Iowa where he earned his Bachelor’s of Science in Engineering in Mechanical Engineering. In the last year, Ethan has leveraged his engineering skills to create products using a CNC Machine and 3D printer.
Let’s listen to Francois and learn from a product-sourcing blackbelt!
[00:01 - 04:57] Opening Segment
- Let’s get to know Ethan Bachinski
- Engineer-turned-eCommerce business owner
[04:58 - 13:11] To Fire or Not To Fire the Man?
- He breaks down the CNC machine and what you can do with it
- Be inspired with these goals from Ethan!
- Is Ethan trying to fire the man?
[13:12 - 20:48] The Key to Manufacturing
- Ethan’s experience with the self-manufacturing business model
- The key to manufacturing according to Ethan
- Want some Amazon refunds? Check out Getida
- Promo code: FTM400
[20:49 - 32:27] From Idea to Product
- Ethan talks about the challenges he’s facing in his product launch
- Turn your idea into a product with these tips from Ethan!
- Build your business with these resources suggested by Ethan
[32:28 - 41:20] Traits of Successful Entrepreneurs
- Join Ethan in our Coaches Corner!
- How to increase sales?
- Get to know more about Ethan in the Fire Round!
[41:21 - 42:49] Closing Segment
- Connect with Ethan! Links below
- Final words
Tweetable Quotes:
“The endgame is obviously [to] fire the man and be my own boss.” - Ethan Bachinski
“There’s risk and reward in everything that you do.” - Ethan Bachinski
Resources Mentioned:
- Etsy
- Facebook Marketplace
- eRank
- ePlus
- Woodsmith
- The Woodworkers Paradise
- Google Trends
- Book: Outliers: The Story of Success
Email ejbachinski37@gmail.com to reach out to Ethan or connect with him on Facebook, Instagram, and LinkedIn.
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Episode 65
Let’s visit another marketplace in today’s episode with Miro Posavec. Miro is an experienced seller at Walmart, selling health and wellness products for the last few years now. He will help us navigate the Walmart platform online, talk about the value that it offers to both sellers and buyers, and share tips to successfully start our eCommerce business.
Listen to Miro to better navigate Walmart’s eCommerce platform!
[00:01 - 05:25] Opening Segment
- Let’s get to know Miro Posavec
- Walmart vs. Amazon
- Miro weighs in
[05:26 - 12:59] Walmart Fulfillment Services
- How’s Miro’s 3PL experience at Walmart?
- Choose Walmart Fulfillment Services!
- Miro tells us why
- Want some Amazon refunds? Check out Getida
- Promo code: FTM400
[13:00 - 23:23] Opportunities at Walmart
- The smart move that Walmart is doing right now
- The opportunities at Walmart that you should know
- Listen to Miro’s strategy to drive traffic to his store
[23:24- 35:48] Valuable Online Presence
- Miro shares his outlook about the future of Walmart
- The tremendous value Walmart offers that Amazon doesn’t
- Don’t miss Miro’s advice on starting your own business
- Where to start? Amazon? Shopify? Walmart?
- Your no. 1 priority in starting an eCommerce business
[35:49 - 41:35] Closing Segment
- Get to know Miro more in the Fire Round!
- Connect with Miro! Links below
- Final words
Tweetable Quotes:
[Walmart is] building trust with the customer and that’s a good long-term strategy.” - Miro Posavec
“If you wanna be successful, you just have to be persistent.” - Miro Posavec
Resources Mentioned:
- Walmart
- Shopify
- Ebay
- Alibaba
- CedCommerce
- Book: A Man for All Seasons
Email miro.posavec@gmail.com to reach out to Miro or connect with him on LinkedIn, Facebook, and Twitter.
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Episode 64
Ron Parisi, CPA, JD, has more than 25 years of experience in accounting and technology, which he leverages as a Virtual CFO & Accounting Service to assist other entrepreneurs. His articles have been published in national publications, including the Wall Street Journal and Accounting Today. In this episode, he will talk about the ideal path of a successful business, which highly depends on the owner’s ability to get organized and understand available credit vehicles and tax deductions.
Let’s listen to Ron and learn from the CPA on Fire!
[00:01 - 04:13] Opening Segment
- Let’s get to know Ron Parisi
- Why he loves working with entrepreneurs
[04:14 - 14:19] A Reminder for Entrepreneurs
- The biggest hurdle for entrepreneurs according to Ron
- Don’t miss these tax tips from Ron!
- How entrepreneurs can leverage credit vehicles
- Paycheck Protection Program (PPP)
- Economic Injury Disaster Loan (EIDL)
[14:20 - 22:34] Credit Vehicles and Taxes Explained
- Are you eligible for the PPP?
- Learn from Ron
- Want some Amazon refunds? Check out Getida
- Promo code: FTM400
- The top tax write-offs you’ve probably overlooked
[22:35- 36:42] 20% Income Tax Deduction
- Should you start off as an LLC?
- Listen to Ron’s advice
- Do you want a 20% income tax deduction?
- What you’re missing when you don’t file a tax return
[36:43 - 41:47] Closing Segment
- Get to know Ron more in the Fire Round!
- Connect with Ron! Links below
- Final words
Tweetable Quotes:
You don’t necessarily need to have a business before you can start planning for tax deductions.” - Ron Parisi
“The future is so bright [and] has so much opportunity to grow. Don’t let 2020 split you down.” - Ron Parisi
Resources Mentioned:
- Book: A Confederacy of Dunces
- Firing the Man Episode 58: Joel Bower on Getting Intentional with Your Time
Email ron@cpaonfire.com to reach out to Ron or connect with him on LinkedIn.
Schedule a free financial review with Ron’s team by visiting their website or check them out on Facebook, Twitter, YouTube, LinkedIn, and Instagram.
WATCH OUT for their Prosperity Report, a roadmap for eCommerce and online business.
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Episode 63
It’s been 6 months since Ken fired the man. In this episode, we have talked with Ken about his eCommerce business so far, the steps he took to balance his full-time job and business prior to firing the man, and the freedom of having control of his own time. He also shares this one regret in starting a business. What do you think is that regret?
Let’s listen to Ken’s Firing the Man journey to find out!
[00:01 - 03:51] Opening Segment
- We introduce our topic for today
- What’s the last 6 months been for Ken?
[03:52 - 11:07] Before Firing the Man
- Don’t miss our interesting exchange about health insurance
- How much you should consider it before firing the man
- How Ken balanced his full-time job and eCommerce business then
[11:08 - 19:46] After Firing the Man
- Don’t miss these tips from Ken in running your business
- Want some Amazon refunds? Check out Getida
- Promo code: FTM400
- “What if firing the man doesn’t work for me?”
- Listen to Ken’s advice here
- Ken’s outlook about the future of eCommerce industry
[19:47- 27:03] A 5-Star Experience
- Why small businesses fail
- Ken talks about the power of networking
- What is Ken’s only regret in starting a business?
[27:04 - 28:14] Closing Segment
- Final words
Tweetable Quotes:
“Surrounding yourself with like-minded positive people really helps.” - Ken Wilson
“Nothing’s been more powerful for my life than knowing that I can take care of myself and my family on my own.” - Ken Wilson
Resources Mentioned:
- Mastermind
- Healthcare.gov
- Clubhouse
- Daymond John
- Grant Cardone
Do you want to fire the man yourself? Send us a voice message and let’s see how we can help you!
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Episode 62
Francois Jaffres is a blackbelt in product sourcing. We have him in today’s episode to talk about his company, Noviland, and learn product sourcing tips that can elevate our businesses. Among other things, we have also discussed China and other potential manufacturers, common mistakes that Amazon sellers make, and the traits that separate successful entrepreneurs from the average ones.
Let’s listen to Francois and learn from a product-sourcing blackbelt!
[00:01 - 07:40] Opening Segment
- Let’s get to know Francois Jaffres
- An entrepreneur at heart
- His journey to Noviland
[07:41 - 16:12] A Pioneer in eCommerce
- How Noviland became a pioneer in the eCommerce industry
- Don’t make these 4 common mistakes of Amazon FBA sellers
- Experience
- Capital
- Speed
- Listen to learn the last one!
[16:13 - 28:25] Why Sign Up For Noviland
- Choose Noviland because of these reasons
- Listen to Francois on how they optimize units in a container
- Want some Amazon refunds? Check out Getida
- Promo code: FTM400
[28:26- 43:50] Should You Look Outside China?
- Answering Noviland’s Request for Quotation
- Francois walks us through the process
- Are there any other viable manufacturers aside from China?
- Francois weighs in
[43:51 - 48:13] Closing Segment
- Get to know Francois more in the Fire Round!
- What is the common denominator among successful entrepreneurs?
- Connect with Francois! Links below
- Final words
Tweetable Quotes:
“Grit is the number one component that I think I see from entrepreneurs that are successful.” - Francois Jaffres
“We’re here to really be more as a partner rather than just another transactional platform that you used as a source or to find factories or to see production timelines.” - Francois Jaffres
Resources Mentioned:
- Alibaba
- Book: Blitzscaling
Email francois@noviland.com to reach out to Francois or follow him on LinkedIn. Check out their website and get the best products for your business!
Also visit them on Facebook, Instagram, LinkedIn, and YouTube.
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Episode 61
Not all debts are created equal. There's good debt that can grow and scale your business and there's bad debt that can drive it to bankruptcy. David Kennedy of Parkside Financial joins us in this episode to tell us the risks and rewards of debts. If deployed correctly, debt can be a great investment for businesses. They just need to identify what assets they should have and the specific situation they need to be in before going to the bank and borrowing money.
Let’s listen to David and demystify debts!
[00:01 - 04:08] Opening Segment
- Let’s get to know David Kennedy
- His path as a commercial lender
- The services offered by Parkside Financials
[04:09 - 14:06] Risk and Reward of Commercial Lending
- Should a company have debt?
- David weighs in
- The risk and rewards of commercial lending
- David explains the 5 C’s of credit
[14:07 - 23:27] The Cushion You Need in Your Business
- Listen to David to know why their rates are attractive to borrowers
- The cushion that your business needs
- Want some Amazon refunds? Check out Getida
- Promo code: FTM400
[23:28- 34:45] The Bad Time For Debt
- Don’t miss this inspiring story from David
- What is Parkside Financial looking for in a client?
- The situation when debt is dangerous to use
[34:46 - 39:08] Closing Segment
- Get to know David more in the Fire Round!
- Connect with David! Links below
- Final words
Tweetable Quotes:
“Debt can be dangerous when not deployed correctly.” - David Kennedy
At the end of the day, it’s not balance sheets that pay you back. It’s people that pay you back” - David Kennedy
Resources Mentioned:
- Dave Ramsey
- Book: Shoe Dog
- Book: Ender's Game
Email DKennedy@pfbt.com to reach out to David and check out their website to know how you can leverage debts for your business.
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Episode 60
It’s official. David has fired the man. In this episode, David will talk about his rollercoaster journey in the last four years and the satisfaction that comes with arriving at the destination. This is a must-listen for those still in the “grind stage” and those who have not started their journeys yet.
This is coming from two normal guys who just wanted to support ourselves and our families. We were also uncomfortable at first, probably just like you are right now. But we never gave up. We trusted the process, and now we’re here.
Let’s listen to David and learn how he fired the man!
[00:01 - 02:22] Opening Segment
- We introduce our topic for today
- David has officially fired the man!
[02:23 - 08:10] A Memorable 20,000+ Hours
- What happened after David deleted his Outlook app
- David’s thoughts on leaving the public accounting space
- What excites David about going full-time in e-commerce?
[08:11 - 16:44] Living With The Discomfort
- David tells us the importance of learning in his previous full-time job
- The biggest amount of compensation that David has received
- Want some Amazon refunds? Check out Getida
- Promo code: FTM400
- David’s main takeaways on his journey in firing the man
[16:45- 21:11] “The Juice is Worth The Squeeze”
- We exchange insights about this “magical connection”
- We talk about this life-changing call we had
- Our advice for people in the “grind stage”
[21:12 - 23:11] Closing Segment
- Final words
Tweetable Quotes:
“We talk about ‘firing the man.’ If that’s your ultimate goal, consider changing who you work for if you feel you’re at a dead end job or you’re not learning anything.” - David Schomer
“Those of you in the grind stage, keep grinding. The juice is worth the squeeze. It is such a good feeling.” - David Schomer
“This is possible: to get your freedom, to take your freedom back and support yourself and your family...” - David Schomer
Resources Mentioned:
- Outlook
Do you want to fire the man yourself? Send us a voice message and let’s see how we can help you!
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Episode 59
In this episode, Kevin Flaherty from Thras.io joins us to talk about how his company acquires third-party businesses in the Amazon space. In 2020, Thras.io was named the “fastest profitable U.S. company to ever reach a $1 billion valuation.” Before joining Thras.io, Kevin worked as an analyst at Advantage Capital where he would work on providing capital to both start-up and expansion state companies to create growth and strong returns for investors.
Let’s listen to Kevin and learn how to have an 8-figure exit by selling your Amazon business!
[00:01 - 05:40] Opening Segment
- Let’s get to know Kevin Flaherty
- What is Thrasio?
[05:41 - 14:56] 8-Figure Exits
- Do you have an Amazon business you want to sell?
- Kevin talks about the huge potential of the e-commerce industry
- Kevin breaks down the Seller’s Discretionary Earnings
[14:57 - 23:53] Thas.io’s R3
- What are “add-backs” and why should you know it?
- Want some Amazon refunds? Check out Getida
- Promo code: FTM400
- Hear from Kevin their criteria in acquiring businesses
[23:54- 34:17] Next Generation Procter & Gamble
- What’s Kevin’s vision for Thras.io?
- Are you ready to sell your business?
- Kevin tells us how you’ll be compensated
- Kevin talks about their due diligence process
[34:18 - 38:17] Closing Segment
- Let’s commence the Fire Round!
- Connect with Kevin! Links below
- Final words
Tweetable Quotes:
“I think at the moment...e-commerce is in the second or third inning in terms of a larger game being played.” - Kevin Flaherty
“People can get overwhelmed by the growth or get overly bullish and things start to go sideways from there.” - Kevin Flaherty
Resources Mentioned:
- Book: The Arsenal of Democracy
- Book: Billion Dollar Brand Club
Email kevin.flaherty@thras.io to reach out to Kevin and check out their website or social media pages: LinkedIn,, Facebook, Youtube, and Twitter.
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Episode 58
Today, we have an awesome guest to talk about his entrepreneurial journey and share the tips that helped him along the way. Joel Bower is the co-founder and owner of Owning the Edge, a high-end consulting and intimate mastermind business, helping established entrepreneurs and executives get personalized advice and training they need to replace cookie-cutter solutions that simply don’t work for growing businesses.
Listen to Joel and learn the tricks to get intentional with your entrepreneurial career!
[00:01 - 05:59] Opening Segment
- Let’s get to know Joel Bower
- His motivations for pursuing an entrepreneurial career
[06:00 - 17:41] Solopreneurs Are Not Alone
- Joel recalls how he discovered his passion
- Helping people get “unstuck”
- He talks about one of the toughest challenges for entrepreneurs
- How to deal with it?
- He gives interesting insights about the “guilt” in gifts
[17:42 - 29:40] Protect Your Beliefs
- Joel walks us through the last goal he set
- How did he reward himself?
- Want some Amazon refunds? Check out Getida
- Promo code: FTM400
- Are you a new entrepreneur?
- Here are Joel’s tips for you
- The role of family and friends in your career
- Joel explains
[29:41 - 40:43] Just Do Something and Be Consistent
- Joel shares the beauty of Mastermind and how it works
- Join us in this exciting game!
- Let’s commence the Fire Round!
- His favorite book
- His hobbies
- The qualities that set successful people apart from everyone else
[40:44 - 42:05] Closing Segment
- Connect with Joel! Links below
- Final words
Tweetable Quotes:
“Entrepreneurs have a tendency of getting so fixated on their dream, getting so caught up in the opportunity, the fear of missing out… that burnout is a constant thing.” - Joel Bower
“When you’re starting a business, you need endless information. You need everything.” - Joel Bower
Resources Mentioned:
- Tony Robbins
- Zig Ziglar
- Denis Waitley
- Mastermind
- Book: Think and Grow Rich!
- Book: The 4-Hour Work Week
- Book: The Road Less Stupid
- Book: The Lean Startup
- Book: Buy Then Build
- Book: Dotcom Secrets
- Book: Awaken The Giant Within
- Book: Blue Ocean Strategy
You can find out more about Joel on his website and on Instagram, Facebook, and Youtube.
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Episode 57
In this episode, we are going to talk about the goals that Ken and I set for 2021. From 15,000 to 30,000 emails? Why not 50,000? Buying an existing company or starting from scratch? We have set goals this year based on the lessons we have learned and the experiences we have gone through last year. We are sharing all these goals with you to remind us that 2021 is the year of Firing the Man.
Let’s jump into the episode and raise the bar with our 2021 goals!
[00:01 - 03:44] Opening Segment
- Why we’re raising the bar with our goals this 2021
[03:45 - 09:03] Swallow the Frog
- Ken’s first 2021 goal is to join a 7- or 8-figure Mastermind class
- David aims to schedule time for his long-term initiatives
- 8 hours monthly to “swallow the frog”
- Ken wants to attend 3 live conferences to learn more about these topics
- What’s a “slam-dunk” product for David and why does he want to launch it?
[09:04 - 17:20] Buy then Build
- Ken’s next goal is on transforming from a solopreneur into an entrepreneur
- David’s next goal is building his audience and email list and growing his website traffic
- How many hours will David allocate for diversification off Amazon this 2021?
- Why it’s advisable to buy an existing company for David
- Want some Amazon refunds? Check out Getida
- Promo code: FTM400
[17:21 - 24:16] Fire the Man in 2021
- 100% top-line growth across e-commerce brands
- How will Ken achieve this goal?
- David shares his financial goals you’d want to check out!
- Ken wants to double the size of his email list
- David nudges Ken to aim for more
- David announces an important decision
[24:17 - 29:05] Be Comfortable with the Uncomfortable
- Ken will be going Shopping Mode!
- We talk about being comfortable with the uncomfortable
[29:06 - 33:53] Closing Segment
- The importance of planning your activities ahead of time
- The impact of the words, “Do not disturb”
- Final words
Tweetable Quotes:
“What’s probably made the single most impact for me in 2020, along with my planning sheet, is putting my phone on ‘Do Not Disturb.’” - Ken Wilson
“I think sharing your goals with somebody, at least one person, is incredibly valuable.” - David Schomer
Resources Mentioned:
- 6: We Share Our Goals for 2020
- 25: Q2 Review of Our 2020 E-Commerce Goals
- Mastermind
- SITKA Gear
- Robert Kiyosaki
- Book: 12 Months to $1 Million
- 52: Beginner’s Guide to Building an Email List
- Book: Buy then Build
- 45: Buy then Build with Author Walker Diebel
Do you want to share your goals with us? Go to https://firingtheman.com/contact-us/
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Episode 56
If you are at the stage of your e-commerce business where you want to talk with suppliers, this episode is for you. Today, Ken and I will drop a lot of golden nuggets you can pick up to turn into a pro negotiator. Based on our experience, negotiations don’t have to be purely business-related. After all, you’re still talking with people who are only living within a different culture and working with their own set of goals.
Let’s dive right in and learn how to negotiate with suppliers like a pro!!
[00:01 - 02:33] Opening Segment
- We introduce our topic for today
- Watch out for a book review!
[02:34 - 09:45] Don’t Split the Difference...Ever
- Here’s an e-commerce tip you can apply to your everyday life!
- Let the people you’re negotiating with pick their destiny
- How will suppliers respect you?
- Ken explains
- Ask the supplier’s preferred mode of communication
- Faster and better responses
- Why ask the supplier of the minimum order quantity?
- When should you accept the first offer?
[09:46 - 19:51] Ensure Quality of Products
- Always ask for tiered pricing related to volume orders
- Gather quotes from several suppliers
- David shares the benefits
- Why you should ask for a shorter lead time
- David tells us to look for areas of mutual gain
- Want some Amazon refunds? Check out Getida
- Promo code: FTM400
- Ensure the quality of the products
- Ken explains how
- Build an authentic connection with the other side
[19:52 - 29:57] Be Respectful and Kind
- Ken talks about the power of negotiation and leverage
- David gives his insights about tactical empathy
- Here’s a tip from Ken about ghosting you don’t want to miss!
- Amplify positive emotions with your suppliers
- People appreciate the little things
- When should you ask for a discount or extra units?
- Treat suppliers with respect and kindness
- What are “black swans” and why should you look out for them?
[29:58 - 32:35] Closing Segment
- Express your desire for a long-term business relationship
- Do you have negotiation tips you want to add?
- Get in touch with us! Link below.
- Final words
Tweetable Quotes:
“Price negotiation should be treated like a house purchase. Never accept the first offer put on the table.” - David Schomer
“Relationships are crucial…At the end of the day, [your suppliers] are people.” - Ken Wilson
Resources Mentioned:
- Book: Never Split the Difference
- Worst Experience Dealing with a Supplier - Firing The Man Podcast
Got a negotiation tip you want to share with us? Go to https://firingtheman.com/contact-us/
YouTube
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Episode 55
In this episode, we review our 2020 goals. If you are a new member of Firing the Man Nation, you might want to check out Episodes 6 and 25 where we set our goals and checked their progress. We discuss the lessons learned in accomplishing these goals, whether we were successful or not, and are able to come up with valuable insights that we will carry this new year, 2021.
Let’s dive right in and join us in Firing the Man!
[00:01 - 03:38] Opening Segment
- We introduce our topic for today
- Setting goals and declaring them were new to us
[03:39 - 10:49] Learning is Not Limited to Books
- Ken and I have the same first goal for 2020
- Connect with people and build our networks
- Nothing can beat meeting people personally
- Zoom fatigue is real
- We have been more successful on our second goal
- Ken doubled the size of his team to add value and lessen his workload
- David has been allotting 2 hours per week to learn something new
- Here’s a therapeutic activity from David you might want to try too!
[10:50 - 17:31] Solopreneurs Should Not Be Solo Forever
- Ken has surpassed his 3rd goal of allotting 2 hours weekly to diversify off Amazon
- He was able to diversify for more than 2 hours weekly
- Ken’s tip is to build an “online real estate” first
- David shares how he achieved his 3rd goal of crossing out 1 bottleneck monthly
- Why the biggest bottleneck in his business is himself
- You should not do everything
[17:32 - 27:21] Don’t Forget to Reward Yourself
- Ken is happy to share his 100% top-line growth across e-commerce brands
- Hear from Ken how he did it
- Listen to David’s story about “firing the man!”
- Ken was able to build his email list to 15,000 emails!
- Don’t miss Ken’s tips about setting and accomplishing goals
[27:22 - 29:42] Closing Segment
- Listen to David’s advice on “smelling the roses”
- Final words
Tweetable Quotes:
“I think as solopreneurs...at some point, you have to transition away from having to do everything or feeling like you have to do everything.” - David Schomer
“[Life] is a journey of challenging yourself. Set a goal and see if you can hit it and learn along the way.” - Ken Wilson
Resources Mentioned:
- 6: We Share Our Goals for 2020
- 25: Q2 Review of Our 2020 E-Commerce Goals
- Masterclass
- 33: Bookkeeping Basics for E-Commerce Entrepreneurs with Anna Hill, CPA
- Onlinejobs.ph
- 53: Top 5 Episodes in 2020 – A Year in Review
- Armchair Expert
YouTube
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Episode 54
Start the year by turning that idea in your head into a business. Contrary to popular belief, starting a business can be quick and easy. You can even start within 10 minutes. If you’ve been thinking about starting a business for a while now, you’ve probably read this suggestion many times: do your due diligence. However, it’s hard to do your assignment if you don’t know the questions at all. That’s what this episode is all about.
Let’s dive right in and learn our top 5 strategies to start your business!
[00:01 - 02:17] Opening Segment
- We introduce our topic for today
- Strategies to start a business easily
[02:18 - 12:05] Start with an MVP
- Start your business in 10 minutes
- Separate your personal accounts from your business account
- Draft a partnership agreement even without a lawyer
- Secure your website addresses and social media pages
- What is MVP?
[12:06 - 22:05] Keep it Simple
- Don’t miss our last strategy to start a business!
- Do business as if it’s worth a million dollars
- Don’t spread yourself too thin
- Find out how
- When should you hire a virtual assistant?
[22:06 - 23:35] Closing Segment
- Share with us your own strategies
- Go to our website. Link below
- Final words
Tweetable Quotes:
“I think one thing that I have started to deal [with], which is really helpful, is I tried to document everything.” - David Schomer
“Treat your business as if it’s going to grow and scale to 10 million dollars.” - David Schomer
“If you are really early on [your business], just focus on the core aspects of getting your business going.” - Ken Wilson
Resources Mentioned:
- Internal Revenue Service
- United States Patent and Trademark Office
- GoDaddy
- Dropbox Business
- Google Drive
- Inventory Lab
YouTube
Email us --> support@firingtheman.
Episode 53
Here’s an appreciation episode for the beloved members of Firing the Man Nation. Today, Ken and I will talk about our top 5 episodes of the year. The top 5 includes two interviews with two amazing entrepreneurs, one book review, and two discussions that will surely add value to your e-commerce career. If you are here for the first time, we suggest that you start with these episodes.
Let’s dive right in and listen to Firing the Man’s Top 5 episodes of 2020.
[00:01 - 02:29] Opening Segment
- We introduce our topic for today
- Don’t forget to check out our Top 5 episodes after listening!
[02:30 - 07:47] Be Vulnerable
- Know your numbers
- Take action and be consistent
- Build your network
[07:48 - 13:55] Find Value-Adding Services
- Find and utilize a 3PL
- Know what is a 3PL below
- Buy then build
[13:56 - 17:25] Closing Segment
- Connect with us. Links below
- Find the links to our Top 5 episodes below
- Final words
Tweetable Quotes:
“Being an e-commerce entrepreneur is a long journey. It’s not an overnight success...It’s a long game.” - Ken Wilson
“When Ken and I decided to start this [podcast] a year ago, we really didn’t know what was going to happen. It was a slow start, but the further into this we get and the more engagements we have from you, the listener, the better things seem to go...We really appreciate your time.” - David Schomer
Resources Mentioned:
- 12: Know Your Numbers with the FiringTheMan Profitability Calculator
- Firing the Man’s Profitability Calculator
- 20: “The Take Action Effect” by Scott Voelker – Book Review
- Scott Voelker
- The Take Action Effect
- 19: Carlos Alvarez on Overcoming Obstacles in Your E-Commerce Business
- Carlos Alvarez
- Wizards of Amazon
- Finding a Third Party Logistics Company (3PL) for Amazon Fulfillment
- 45: Buy then Build with Author Walker Diebel
- Buy Then Build: How Acquisition Entrepreneurs Outsmart the Startup Game
- Walker Diebel
YouTube
Email us --> support@firingtheman.
Episode 52
Today, Ken and I will talk about building an email list. Ken started 2020 with zero emails. Fast forward to Q4, he has 15,000 emails and counting. He used several online apps and services to reach that number, alongside other creative tactics that you can also apply on your business. You will learn about giveaways, lead magnets, email open rates, and more!
Let’s jump into the episode now and learn from this Beginner’s Guide to building an email list.
[00:01 - 01:53] Opening Segment
- We introduce our topic for today
- Ken’s journey from 0 to 15,000 emails
- Ken’s tips to get 15,000 emails within a year
[01:54 - 07:35] A Stadium Full of People
- Why build an email list?
- An asset that generates revenue
- A tool to know your customers better
- An email list is like a stadium full of people
- Find out why
[07:36 - 15:54] List Builders
- Useful tools to build your email list
- Don’t miss Ken’s tips to grow your email list
- 3 services you can try to send giveaways
[15:55 - 24:54] Value-Adding Tactics
- We talk about conversion rates on landing pages
- Ken’s tricks to use newsletters better
- How to extract email addresses from sales channels
- Putting your lead magnets in the right places
[24:55 - 31:27] Closing Segment
- Ken talks about email open rates
- Best practices in sending emails
- Final words
Tweetable Quotes:
“If you can prove that you’re generating a revenue with that email list, that adds value to your business.” - Ken Wilson
“In order to get an email form somebody, you need to exchange something of value.” - Ken Wilson
Resources Mentioned:
- Mailchimp
- ConvertKit
- Klaviyo
- GiveawayBoost
- Gleam.io
- RafflePress
- Profit Calculator
- Ryan Daniel Moran
- Tim Ferris
- Morning Brew
- Shopify
- Eventbrite
YouTube
Email us --> support@firingtheman.
Episode 51
This is Part 2 of our e-commerce coaching call with Kiefer Hogge, a new seller who joins Amazon. This time, we will discuss leveraging social media platforms and photography in the product launch, targeting a realistic best seller rating, and many more!
Listen to Part 1 to know more about Jungle Scout, Fulfillment by Amazon, and packaging and product listings.
Now, let’s jump into the episode and learn with Kiefer how to navigate the Amazon world better!
[00:01 - 07:07] Opening Segment
- We recap Part 1 of the coaching call with Kiefer
- We discuss product photography
- Listen to Firing the Man Ep. 17 for more details
- Other media you can use to launch your product
- Infographic
- Video
[07:08 - 13:40] Online Launching
- Making your photos attractive on Amazon
- Learning from your competitors
- Launching your product
- Amazon
[13:41 - 19:51] Best Seller Rating
- Overcoming challenges during the “honeymoon phase”
- What’s a good conversion rate in Shopify?
- We talk about best seller rating on Amazon
[19:52 - 24:55] Closing Segment
- Lightning round
- Final words
Tweetable Quotes:
“It’s about who you surround yourself with. I think that’s probably the number 1 thing in general as far as success [is concerned].” - Kiefer Hogge
“No matter what you try and no matter what happens, the learning process of whether you failed [or not] is worth the investment alone.” - Kiefer Hogge
Resources Mentioned:
- Product Photography
- PickFu
- Shopify
- The 4-Hour Workweek
- Rich Dad, Poor Dad
- Becoming Supernatural
Connect with Kiefer on LinkedIn, Facebook, and Instagram. Visit https://www.enagic.com/ to learn more.
Missed Part 1? Go to www.FiringTheMan.com
YouTube
Email us --> support@firingtheman.
Episode 50
This is Part 1 of our e-commerce coaching call with Kiefer Hogge, a new seller who joins Amazon. We will talk about specific Jungle Scout criteria you should consider and why you should not do them first, the best practices to receive a Fulfillment by Amazon, and the importance of packaging and product listings.
Let’s jump into the episode and learn with Kiefer how to start your Amazon career!
[00:01 - 06:09] Opening Segment
- Let’s get to know Kiefer Hogge
- Affiliate marketing as a source of income
- His path to Amazon selling
[06:10 - 16:11] 24-Month Timeline
- We talk about the lessons from our failed ventures
- Where is Kiefer now in his Amazon journey?
- Amazon selling is a long game
- Find out why Kiefer realized he “had room to mess up”
[16:12 - 27:19] 3,000 Sales in Top 10 Listings
- Find out David’s Jungle Scout criteria
- Don’t miss our tips to source products that will sell!
- Start with your specialized knowledge
- Evaluating manufacturers and trading companies
[27:20 - 34:08] 30-Second Reaction
- We talk about the importance of Amazon packaging
- Kiefer asks about the labeling process
- Set up your listings
- Go to Inventory > Manage Inventory
- Check the box.
- Look for a drop-down menu > Print Item Labels
- Download labels as pdf
- Send pdf to manufacturer
- We discuss what is a minimum viable product
[34:09 - 39:00] Closing Segment
- When should you sell?
- Utilizing air and sea shipping
- Final words
Tweetable Quotes:
“I think in the past, my biggest mistake was I was rushing to just get in and learn versus really starting outright.” - Kiefer Hogge
Resources Mentioned:
- Alibaba
- Jungle Scout
- Fulfillment by Amazon
Connect with Kiefer on LinkedIn, Facebook, and Instagram. Visit https://www.enagic.com/ to learn more.
WATCH OUT for Part 2 on www.FiringTheMan.com
YouTube
Email us --> support@firingtheman.
Episode 49
In this episode, we will interview Yoni Mazor, Chief Operating Officer and Co-Founder of Getida, a fast-growing cloud-based technology company that provides state-of-the-art reimbursement recovery solutions for Amazon sellers. He will tell us how Getida started and share with us some tips to be successful entrepreneurs in the e-commerce industry.
Let’s jump into the episode and learn more about getting reimbursements from Amazon!
[00:01 - 06:08] Opening Segment
- We recap the previous episode about the Getida tool
- Get a free $400 of reimbursement. Link below
- We introduce our guest, Yoni Mazor
- He shares how Getida started
[06:09 - 16:36] Pay Per Recovery
- Yoni walks us through the process of getting reimbursements
- The 4 easy steps to sign up to Getida
- Getida is free! Find out why
[16:37 - 25:06] Spray and Pray
- Yoni talks about their daily transactions
- How’s the Getida experience?
- Don’t get your Amazon account shut down
- Find out how
[26:07 - 33:41] Professionalism at All Levels
- What’s unique about Getida?
- Yoni talks about two halves of the Amazon world
- He shares some tips to be successful in e-commerce
[33:42 - 39:05] Closing Segment
- Yoni’s favorite book
- Straight from the Gut
- Yoni’s hobbies
- Playing the piano and the guitar
- Riding a bicycle
- Playing with his kids
- Traveling
- What sets apart successful entrepreneurs from others?
- Passion and grit
- Dreaming big and recognizing reality
- Connect with Yoni. Link below
- Final words
Tweetable Quotes:
“You have to be prudent now more than ever on auditing your account and get that reimbursement.” - Yoni Mazor
“[Getida] is very customizable and it makes an impact. That’s why there’s always a ‘wow!’ factor” - Yoni Mazor
Resources Mentioned:
- How We Got Over $5,000 Back From Amazon
- Refund Genie
- Jack: Straight from the Gut
Email Yoni at yonim@getida.com or connect with him on LinkedIn and Facebook. Visit https://getida.com/ to learn more.
Go to Firingtheman.com/GETIDA for a $400 credit when you sign up for GETIDA
www.FiringTheMan.com
YouTube
Email us --> support@firingtheman.
Episode 48
In this episode, we will get to know Getida, a tool that can help Amazon sellers get thousands of reimbursement. Getida takes less than five minutes to set up. Afterwards, you can now enjoy reimbursements you never knew you could have! We’ll discuss how we can leverage this tool...and more in Firing the Man podcast.
[00:01 - 03:28] Opening Segment
- We introduce our topic for today, getting reimbursements from Amazon
- We talk about how we can explore 30 different ways to get money back from Amazon through the Getida tool
- Setting up the tool lasts for only five minutes!
[03:29 - 13:33] Thousands of Reimbursement in Less than a Week
- We talk about the differences between Getida and Refund Genie
- We share our experience of using Getida
- Find out how you can get $200 of free reimbursement credit. More info below
- Offer Code: Firing the Man
- We talk about the other benefits of Getida aside from getting reimbursements
- Getida can help you on your audits. Find out how.
[13:34 - 14:28] Closing Segment
- We have partnered with Getida to give you free reimbursement credits. More info below.
- Final words
Tweetable Quotes:
“What [Getida] does is it goes back and scrubs all of the data and all of the reporting within Amazon to identify areas where you can get refund.” - David Schomer
Resources Mentioned:
- Maximizing e-commerce
- Refund Genie
Go to www.firingtheman.com/getida and get your money back from Amazon
www.FiringTheMan.com
YouTube
Email us --> support@firingtheman.
Episode 47
In this episode, we will talk about the current events happening in the world of e-commerce. We will discuss probably the most significant news in the e-commerce world today. We will also talk about several news related to Amazon and share our insights about turning a famous video platform into an online shopping center.
Let’s dive right into this episode and dig into the news articles Ken and I discussed to give you a better view of what’s in store for the e-commerce world.
[00:01 - 06:25] Tech Giants in Trouble?
- We talk about the 451-paged report released by the United States House of Representatives on the competitive practices of Facebook, Google, Amazon, and Apple
- We share our thoughts about the issues being thrown at Amazon, specifically on the experience of third-party sellers
- David shares a big brother-little brother analogy as he gave his insights about the report
[06:26 - 15:02] Happenings in the Amazon
- David shares his suggestions to make the launching of Amazon Prime Day better next time.
- Ken shares his thoughts on why Prime Day seems to be not a big deal this year because of the COVID-19 pandemic
- We discuss the new feature on the Seller Central mobile app
- David talks about the customer experience being enhanced by the 2020 Extended Holiday Returns Policy
- The Policy benefits Amazon but not third-party sellers
- Ken shares his thoughts about Amazon releasing webinars through their Amazon Small Business Academy
[15:03 - 19:50] Shopping on YouTube
- David talks about how YouTube can be transformed into an online shopping center
- Ken shares his insights about how tags and meta-descriptions in YouTube videos can increase Google’s revenue
- David shares his thoughts, hoping that YouTube will not lose its authenticity if this plan proceeds
- Final words
Resources Mentioned:
- 12 Accusations in the Damning House Report on Amazon, Apple, Facebook and Google
- Fringe notions on antitrust would destroy small businesses and hurt consumers
- Amazon Prime Day 2020: A full roundup of all the best deals still available — save on Apple AirPods, Adidas, and Roku
- Amazon Seller
- 2020 Extended Holiday Returns Policy
- Amazon Small Business Academy
- Google Plans to Make YouTube a Major Shopping Destination
www.FiringTheMan.com
YouTube
Email us --> support@firingtheman.
Episode 46
In this episode, we will be reviewing the book, “12 Months to $1 Million: How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur” by Ryan Daniel Moran. Ryan founded Capitalism.com, an online resource to teach entrepreneurs how to build successful businesses and invest the profits. More than 300 of Ryan’s students have now succeeded in building seven-figure companies using his “12 months to one million” methodology.
Let’s dive right into this review and learn more about building a business from zero to a million.
[00:01 - 05:02] Opening Segment
- We gave a backgrounder about Ryan Daniel Moran
- David talks about the core content of the book
- How many products at what average price and at how many units selling daily can you say you have a million-dollar business?
[05:03 - 13:44] Grind, Growth, Gold
- Ken talks about the highlights of the Grind Stage of building a business
- Build an audience
- David discusses the Growth Stage of building a business
- Do a face-to-face outreach to know what your audience wants
- Ken talks about the Gold Stage of building a business
- Start experimenting with different types of advertising techniques to see what works for you
- We share in what stage of growing your business you can start paying yourself
[13:45 - 22:21] Closing Segment
- We share the parts of the book that we like to wrap up our review
- Build an audience before launching the product
- Focus on one thing at a time
- Learn from successful people
- David talks about how he likes the examples cited in the book and how it is practical for people
- Where does your audience hang out?
- David shares what separates Ryan from other people
Tweetable Quotes:
“You need to make fast, bold decisions when you’re starting out.” - Ken Wilson
“You have to be comfortable with the fact that you won’t get everything right.” - Ken Wilson
“Efficiency should be top of mind in this grind stage.” - David Schomer
Resources Mentioned:
- 12 Months to $1 Million
- Capitalism.com with Ryan Daniel Moran
- The Brand Builder Podcast
- Tribe of Mentors
- Freedom Fast Lane
- The One Percent Podcast
- Scott Voelker
Connect with Ryan on Linkedin, Facebook, Instagram, Twitter, and YouTube. Check out his personal website. Visit his company online at Capitalism.com and their social media channels: Facebook, LinkedIn, and Instagram.
www.FiringTheMan.com
YouTube
Email us --> support@firingtheman.
Episode 45
In this episode, we will be interviewing the best selling author of the book Buy Then Build, Walker Deibel. He is also a serial acquisition entrepreneur, M&A advisor, and a successful movie producer. Walker acquired seven companies over ten years and co-founded several startups.
Let’s dive right in and learn how to buy a business without having to have the money that it takes.
[00:01 - 06:00] Opening Segment
- Walker shares the story about his background and the beginning of his career journey
- Acquiring some of the largest companies in the world was achievable
[06:01 - 14:34] Buy Then Build
- Walker talks about the inspiration behind the content of his book, Buy Then Build
- Walker talks about the first company he bought in 2008 that gives him the idea to write his book
[15:30 - 25:59] Don’t Start a Business
- Walker shares his opinion on why he does not recommend starting a business
- Taking the odds of the startup model and just flip it over
[20:40 - 25:39] Ten Trillion Dollars Tsunami
- Walker talks about the Ten Trillion Dollar Tsunami
- There are ten trillion dollars of business value currently owned by baby boomers that need to change
[25:40 - 30:19] Growth Mindset Vs. Fix Mindset
- Walker talks about Carol Dweck’s mindset traits study
- Walker talks about Positive psychology
[30:20 - 37:15] Successful Acquisition
- Walker talks about one of the most important pieces of the puzzle during the acquisition process
- Finding capital to buy a company
[37:26 - 45:24] Closing Segment
- Favorite book:
- Good to Great by Jim Collins
- The Innovation Stack by Jim McKelvey
- Hobbies: Reading and writing, Road biking, Film producing
- Successful e-commerce entrepreneurs vs. people who give up:
- Get up early and set aside time to think.
- Work hard.
- How to Connect with Walker - links below
Resources Mentioned:
- Buy Then Build: How Acquisition Entrepreneurs Outsmart the Startup Game
- Good to Great by Jim Collins
- The Innovation Stack by Jim McKelvey
- Carol Dweck
- Martin Seligman
- Quiet Light
Connect with Walker on Linkedin and Buy and Build Facebook Groups. You can also visit his website at buythenbuild.com.
www.FiringTheMan.com
YouTube
Email us --> support@firingtheman.
Episode 44
In this episode, we will be interviewing the Chief Marketing Officer of ShipBob Inc, Casey Amstrong. He is an expert in marketing, fulfillment, and eCommerce space as a whole. We will talk about ShipBob, an end-to-end fulfillment solution that brings the same 2-day shipping from Amazon to a wider array of businesses
Let’s dive right in and learn more about ShipBob and the current updates in fulfillment during the COVID-19 situation.
[00:01 - 06:59] Opening Segment
- Casey shares the story about his broad background career experience in E-commerce
- Casey talks about ShipBob story, their mission, location, and how they were started
[07:00 - 14:34] Logistics and Cost-Involve
- Casey talks about the logistic of how ShipBob works
- Integrated with all the major carriers and market places
- Casey shares the understanding of the Cost-involve
- Casey shares about the process to get the details on the pricing etc.
[14:35 - 25:59] Locations and Warehouse Systems
- Casey talks about the locations of ShipBob and the upcoming expanded locations
- Casey shares about their warehouse systems and the two-day experience
- Casey talks about the changes in eCommerce, fulfillment, spot check, and carriers during the COVID-19 situation
[26:00 - 36:39] Q4 pricing and Packaging
- Casey talks about the custom packaging process of ShipBob
- Casey shares about the Q4 and ShipBobs’ game plan in the increasing Volume
- ShipBob on returns handling process and how the spot-check goes
- Casey talks about the shipping discounts and freight partners
- ShipBob does not increase any Q4 pricing
[36:40 - 41:12] International shipping and warehouses
- Casey talks about the gameplans international shipping and warehouse locations of ShipBob
- Lightning Round segment with Casey
- Favorite book:
- Sometimes a Great Notion - by Ken Kesey
- The War of Art - by Steven Pressfield
- Hobbies: Going to the beach and other physical activities
- Successful e-commerce entrepreneurs vs. people who give up: The persistence
- How to Connect with Casey - links below
- Favorite book:
Resources Mentioned:
- ShipBob
- Sometimes a Great Notion - by Ken Kesey
- The War of Art - by Steven Pressfield
Connect with Casey on Linkedin and Twitter. You can also send him an email to carmstrong@shipbob.com.
www.FiringTheMan.com
YouTube
Email us --> support@firingtheman.
Episode 43
In this episode, we will be interviewing Cyndi Thomason, the author of the best-selling book, Profit First for Ecommerce Sellers, a Certified Master Profit First Professional. She is also the founder and president of Bookskeep, a U.S.-based accounting, bookkeeping, and advisory firm for eCommerce sellers worldwide. She has a passion for data analysis and process development. She uses that passion for educating her clients and helping them structure their businesses to maximize profits.
Let’s dive right in and learn more about Profit First and how to implement it in our business.
[00:01 - 04:59] Opening Segment
- Cyndi shares the story about her motivation in writing her best-selling book
[07:35 - 15:14] Profit First for Ecommerce Sellers
- Cyndi talks about Profit First and how to implement it into the existing Ecommerce business
- Parkinson’s law, its history, and how it may apply in our business
[15:15 - 22:40] Finding The Right Strategy in E-commerce for Your Business
- Cyndi shares her opinions on eCommerce’s common strategy, which is to grow and build your business by reinvesting all of your profits back into the business.
- Recommendation to inch forward and go full time in Ecommerce Business
[22:41 - 31:49] The Biggest eCommerce Opportunity in Profit First During COVID-19 Pandemic
- Cyndi talks about how to make financial statement useful
- Check your gross margin and monthly comparison
- The current biggest eCommerce opportunity in terms of Profit first and open space (due to COVID-19 Pandemic)
[31:50 - 47:15] Prevent Procrastination in implementing Profit First
- Cyndi shares the biggest failures and shortfall that she has seen in the E-commerce business
- How to prevent procrastinating in implementing profit first in your business
- Cyndi talks about coaching and Profit First consulting program in Bookskeep
[43:20 - 46:00] Top Questions for Vetting a 3PL
- Lightning Round segment with Michael
- Favorite book: The Art of Possibility by Benjamin Zander
- Hobbies: Gardening
- Successful e-commerce entrepreneurs vs. people who give up: Resilient to figure it out mindset
- How to Connect with Cyndi - links below
Resources Mentioned:
- Bookskeep
- Parkinson's Law by C. Northcote Parkinson
- The Art of Possibility by Benjamin Zander
Connect with Cyndi on Linkedin and Facebook . or Visit Bookskeep.com for more information about Profit First.
www.FiringTheMan.com
YouTube
Email us --> support@firingtheman.
Episode 42
This is part 2 of our 3PL series, as we are on the hunt to find a 3PL provider. If you weren’t able to follow this series, please go back and listen to part 1.
In this episode, we will be interviewing Michael Sene, the director of sales and partnership of Deliverr. Deliverr is a 3PL service specializing in fulfillment like Amazon, eBay, Walmart, Shopify, and Wish.
Let’s dive right in and learn more about Deliverr and how they may complement our business.
[00:01 - 04:18] Opening Segment
- Michael talks about his career background
- Michael talks about Deliverr and his journey in it
[04:19 - 15:47] 3PL Through Deliverr
- Michael talks about what 3PL really is
- Michale explains the process of sales from the Deliverr perspective
- Integrate thorough Sellbrite or plugin directly to Deliverr
- Cost involves getting a unit to Deliverr and out into the M-User
- The only transparent Logistic Provider that list their pricing publicly on the page
- Fast Badge platforms in Deliverr
- Increase opportunity just by offering fast shipping badges
- The request for the Seller Fulfilled Prime Badge on the merchant program
[15:48 - 24:48] Size and Location of the Warehouse
- 45+ location across the country
- Located based on population density
- If a seller wants to ship in a large order, how many warehouses will they be sent to?
- Shipping Zone Process
- Michael talks about why Deliverr doesn’t enable returns
- Michael shares about Deliverr’s SLA Process
- Michael talks about the storage fees on Q4
- Intermediary between FBA
[24:49 - 29:09] Diversifying Risk
- Customers account on partnership eCommerce
- Michael talks about the possibility of International Shipping in Deliverr
- Michael talks about the steps to get sign up in Deliverr
[29:10 - 34:39] Diversifying Risk
- Main Question in Vetting a 3PL
- How it supports and handles cancelation from the buyers
- Lightning Round segment with Michael
- Favorite book: Factfulness by Anna Rosling Rönnlund, Hans Rosling, and Ola Rosling
- Hobbies: Hiking, Football
- Successful e-commerce entrepreneurs vs people who give up: Deep Curiosity
- How to Connect with Michael - links below
Resources Mentioned:
- Deliverr Fulfillment
- Sellbrite Integration
- Factfulness by Anna Rosling Rönnlund, Hans Rosling, and Ola Rosling
Connect with Michael on Linkedin and Facebook . or Email him at msene@deliverr.com
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Episode 41
In this episode, we will be interviewing Kevin Sanderson, the Founder of Maximizing Ecommerce Podcast and successful eCommerce brand owner. He is a full-time eCommerce seller who also helps others grow their businesses.
Let’s dive right in and gain some valuable insights to expand your eCommerce business internationally.
[00:01 - 07:11] Creating the Freedom to Reach your Dreams
- We introduce our guest Kevin Sanderson
- Kevin talks about his career background and journey
- Kevin talks about the diversifying revenue and expanding to the international market
[12:45 - 24:19] Selling Internationally on Amazon
- Kevin shares the story when he began to start selling internationally
- Understanding amazon and figuring out the hoops to expand to other market places
- Kevin talks about the challenges in selling internationally
- Conquering the fear of facing something different
- Understanding the sales and income tax in each state
- Recommendation for international expansion to start
- Go to Canada first, because it operates similarly to the US
- Start simple and add more complexity later as time goes on
[24:20 - 36:19] Expanding to Canadian Market
- Kevin shares about the process and application in Canada
- Kevin talks about the benefit of expanding your market to Canada
- More Flexibility
- 15% more sales just by offering it there
- Inventory tracking
- Start with smaller amounts of inventory
- Kevin talks about Listing reviews at the start
- Amazon pull all the reviews together with the same Ascent in UPC
- Kevin talks about how the currency exchanges work
- Repatriate your money with E-commerce global payments (Payoneer)
- Keep more things in local currency
[36:20 - 47:15] Diversifying risks
- Kevin talks about the risk and consequences of selling internationally
- Kevin shares the story and the aftermath of some mistakes he made
- The risk is pretty low, as long as you stay in terms of the service
- Kevin talks about the Seller Central Portal and the Software tools
- Lightning Round segment with Kevin
- Favorite book
- Hobbies - Workaholism
- Successful e-commerce entrepreneurs vs people who give up - Mindset
- How to Connect with Kevin - links below
Resources Mentioned:
- Scott Voelker
- Payoneer
- The Compound effect: Jumpstart Your Income, Your Life, Your Success by Darren Hardy
- Download Free Checklist
Connect with Kevin on Facebook, Twitter, and Instagram . or visit his website at https://maximizingecommerce.com/manto download a free checklist to learn more about international selling.
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Episode 40
In today's episode, we are going to be diving into some of the headlines and latest news going on in the e-commerce world. We will be discussing 3 articles regarding Amazon and other updates that will definitely be a useful resource to boost your eCommerce.
Let’s dive right into this episode and be sure to stay tuned for a next-level hack
[00:01 - 10:18] Amazon-Native Brand Anker Goes Public
- The brand was one of the first Amazon-native brands and is now on target to hit $1 billion in sales in 2020.
- A Chinese brand founded in 2011 by ex-Google engineer Steven Yang
- Only 146k followers on Instagram (Focus on Amazon)
- Branch out and use the growth to fuel their sales channel (Walmart, Best buy, apple store)
- 50% of Anker staff work on research and development
- How much of our time as a Solo-preneur are we spending on research and development?
- research new products, reading negative reviews and listening to the voice of the customer
- Learn from Anker Listing
[10:19 - 29:35] Amazon Seller Fulfilled Prime is in Limbo
- Amazon increases their fees every year especially on Q4
- A lot of companies tend to migrate to 3PL
- Amazon increasing its warehouse capacity by 50%
- 3PL will not be able to keep their prime batch
- Amazon statistics they release new rules starting February 1st,2021 on seller fulfilled Prime
- estimate that only 10% of existing seller fulfilled Prime members will be able to meet those standards 10%
- September 2nd, Walmart announced Walmart+
- Will they be able to meet the Amazon Prime fulfillment standard
[15:55 - 21:57] Amazon Added Brand Stores to Search
- Amazon is testing a change to its search suggestions that adds a link to the related brand’s store page
- Being brand registered and trademarked is important for more benefits
- Amazon conversion rates are way higher than just your standard e-commerce site
- Next level hack (Etsy following a similar branded store approach)
- Putting your product keyword as your new branding name
- If you have an article that you would like us to cover on our future episode, send it to ken@firingtheman.com
- Final Words
Resources Mentioned:
- Amazon-Native Brand Anker Goes Public
- Amazon Seller Fulfilled Prime is in Limbo
- Amazon Added Brand Stores to Search
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Episode 39
In today’s episode, David and I discuss why sales channel diversity is crucial in your eCommerce business. We share some recent stories from our own businesses, some good and some horrible. We also dive into how having the right sales channel diversity can actually make you over 200K if you plan on selling your eCommerce business.
Let’s dive right into this episode and be sure to stay tuned for a strategy.
[00:01 - 13:29] The Downside of Having Only One Sales Channel
- Can Amazon shut down your business with one stroke of a key?
- Ken shares an analogy that explains the risk of having only one sales channel
- David shares his experience of being shut down on Groupon
- Any success story has a pile of trial-and-error stories behind it
- Ken shares an interesting story
- He was shut down from his entire Etsy Shop
- David shares his bad experience with Amazon Zero
[13:30- 22:39] The Importance of Sales Channel Diversity for Your E-Commerce Company
- The benefit of having a plan B if one channel gets shut down
- Send us an email to get the template (See links below)
- We talked about the upsides of having sales channel diversity
- “Historical marker” eCommerce multipliers generally bring around 3X
- Before Tax and broker shares, you potentially get $600,000 exit
- 5 diverse sales channels which reduce the risk for the buyer and increase the value
- Opted for a 4X multiplier because it had less risk than the previous business
- the upside would be SDE of 200,000 x 4 = 800,000 exit
- the total upside of 200K
- What determines that multiplier?
- Diversification, Email list, Other brand assets, Intellectual-property
- What can you do to mitigate this risk? Add more sales channels, diversify your sales channels, and mitigate the risk.
[22:40 - 29:35] Things to consider before adding a new sales channel
- Complexity
- Automation
- Upside (sales)
- Liability
- Sales tax complexity
- Cost commission%
- Are your customers on that sales channel?
- List of Sales channels:
- See links below
- David talks about the things that separate your own website from some of these other third-party
- Final words
Resources Mentioned:
- Amazon
- eBay
- Etsy
- Website (Shopify/woo-commerce)
- Walmart
- Google Shopping
- Amazon Canada
- Amazon UK
- Amazon Germany
- Amazon Japan
- Amazon India
- Rakuten
- Groupon
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Episode 38
In today’s episode, we will be sharing our story with the audience on how Ken and I found a third-party logistics company to fulfill our Amazon orders (or expand into other marketplaces like Walmart). The background of this episode comes from a conversation that Ken and I had a few weeks ago where we both admitted that finding a 3PL for our Amazon businesses had been on both of our to-do lists for a few months. We decided that we would hold each other accountable for achieving this task by the beginning of Q4. As we started this process, we decided to document our journey and make a podcast episode to share our stories.
Let’s dive right into this episode and be sure to stay tuned for a strategy...
[00:01 - 12:00] The significance of finding the right 3PL
- We give some background on why we want a 3PL
- What is 3PL and why is it important for eCommerce business owners
- The downside of Amazon Fulfilment
- The significant increase of storage fees in Q4
- Two days shipping and the size of the warehouse
- We talk about the significance of shipping zones in 3PL companies
- Steps on how we crowdsource the 3PL recommendation list
- Post questions on 3 related Facebook Groups
- Emailing all of our connections and colleagues for any recommendation
[12:01 - 24:54] Questions to ask the 3PL company
- How is the order being processed
- What costs are involved
- Total packages
- What are my total fulfillment fees for products that stay for months
- Numbers of the fulfillment centers
- How quickly can they ship the orders
- How will the order be packed
- Large order volumes
- Shipping discounts
- How long does it take to receive and process products
- Can they handle international shipping
[24:55 - 30:31] Finding the Best 3PL for Your Products
- Finding the best 3PL will depends on what kind of product you sell
- Do your own due diligence, because what is best for other companies might not be the best for yours
- Transparency on pricing is not on most of these companies website
- We talk about the crowdsource of 3PL prospect funnel lists
- See below for links mentioned
- Find the downloadable pdf of questions and templates at firingtheman.com/3plchecklist
- Final words
Resources Mentioned:
- FedEx Fulfillment
- E-Fulfillment service
- Ship my orders
- Warehousing and fulfillment
- Speed-commerce
- 3pl solution.co.uk
- direct-outbound.com
- Newgistics and deliverer
- firingtheman.com/3plchecklist
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Episode 37
In this episode, we interview personal development expert Karl Sona. Karl is passionate about the hustle with the time management skills to execute it. He is the host of the Free Time Podcast as well as the Chief Revenue Officer of Streamlined Podcasts, a service providing post-production services for podcasters.
Let’s dive right in and gain some wisdom from Karl on how we can maximize our free time as well as some strategies and advice for personal development.
[00:01 - 07:11] Maximizing Your Time
- I introduce our guest Karl Sona
- Karl talks about taking ownership of your time
[07:12 - 18:09] Getting Honest with Yourself
- Karl shares about how he realized he needed change in his life
- Be willing to fill the gaps in your skills and knowledge
- Karl gives some more resources that shifted his thinking - links below
[18:10 - 32:38] Personal Development
- Karl talks strategy around balancing time
- Starting early with prayer, meditation, journaling, reading
- Karl talks about knowing your limits around personal development
- Remind yourself about the things that you’ve done and be thankful
- We talk about the importance of reward systems for completing goals
- Prioritize rest and reflection in whatever way you need
[32:39 - 41:02] Connecting with Like-Minded People
- Karl talks about the power of positive connections
- The right people will elevate you
- Be the one who also adds value
- The room that excites you is the right room
- Lightning Round segment with Karl
- Favorite book
- Hobbies
- Successful e-commerce entrepreneurs vs people who give up
- How to Connect with Karl - links below
Resources Mentioned:
- The Seven Habits of Highly Effective People
- The Powerlist with Andy Frisella
- Podcast - James Swanick
- The Go-Giver
- The Inner Game of Tennis
- The Miracle Morning
- Sensory Deprivation Tank
- 5 AM Club
Connect with Karl on LinkedIn and Instagram @karl.sona. Visit karlsona.com and book a free session at https://calendly.com/karlsona32
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Episode 36
In this episode, we will talk about 5 Top Strategies for our Q4 E-Commerce Businesses. Everyone is aware of the inventory problems Amazon is currently facing. Well, with Q4 closing in, we want to give you the best tips and strategies on how you can maximize your sales during this season and after.
Let’s start digging into these five strategies that Ken and I use in our own businesses, as well as some resources, that can help you get out in front even during the struggles of the pandemic.
[00:01 - 10:46] Maximizing Your Q4 Strategy By Increasing Order Size
- Opening Segment - What we will cover
- We talk about the importance of Q4 prep
- Why we love maximizing Q4
- Inventory management is huge in Q4
- Try to forecast - Increasing order size
- Use the historics from last Q4 and add 25-35% of that
[10:47 - 20:22] Utilize FBM
- Be able to switch tactics in case of inventory restrictions
- Your fulfillment options
- Ken’s mistake not using FBM
- Story about fulfillments
- Ways around unit limitations on Amazon
[20:23 - 29:22] Organizing and Managing Inventory
- How to quantify how much a stock out will be
- Using Forcast.ly for inventory management
- How Forcast.ly can help you manage and organize inventory
- Automatic PO
- We talk about getting in front of more customer - expanding sales channels
- Email marketing and expanding to other sales channels
- Amazon, Etsy, Ebay, Walmart, etc…
- Don’t sleep on Ebay
- Facebook Marketplace and Google for Retail also have buyer potential
- Click the link to other episodes below to find more episodes on expanding sales channels
[29:23 - 34:31] Email Marketing
- We talk about sales coming in because of email marketing
- How it will be useful for upcoming holiday sales and after
- How to generate an email list
- Use something of value that people will give their emails for
- Make sure to capture that valuable Q4 traffic
- Convertkit & and for a budget Gmass
- Pro-tip
- Paid someone on Fiverr to create an ebook to look 3-D
[34:32 - 40:51] Conversion Optimization
- The value of utilizing conversions
- Double sales just by increasing conversions
- Convince more people the product is for them
- Add videos to increase click-throughs
- Increases conversion by 5%
- Importance of Split testing
- Links to sites that allow you to split test below
- Split test your A+ and AB
- Final words from Ken and me
- Closing Segment
Resources Mentioned:
- Amazon Seller Central - Sales and Traffic
- Forcast.ly
- Google for Retail
- Facebook Marketplace
- Convertkit
- Gmass
- Split.ly
- PickFu
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Episode 35
In this episode, we will talk about the latest and greatest news that is happening in the e-commerce world. Big names in the industry are making noise from Amazon to Walmart and even Shopify. Some of them are suffering, while others are emerging. How will the market play out when the pandemic is all over?
Let’s dive into this episode and dig into three articles that Ken and I will dissect to give you a better view of what’s in store for the e-commerce industry.
[00:01 - 13:43] Amazon Racing to Remove the Fulfillment Bottleneck
- Opening Segment
- We talked about an article about Amazon's recent struggles with its inventory.
- Non-essential jobs are unable to perform
- Amazon's inventory is running out of space
- Amazon's IPI metrics impact on the market
- Why We Use Amazon Fulfillment Center
- Amazon is one of the best logistics company in the world
- Third-party sellers are having a hard time due to capacity increase
- Amazon's inability to handle fulfillment is hurting your business
- Shipments are being delivered but not being checked-in leading to a decrease in the product ranking
- Amazon is planning to increase its warehouse volume by 50%
- This is a 100-year asset
- This is a very long term bet on the future of e-commerce and the future of fulfillment
- It could help third-party sellers increase their leverage
[13:44 - 19:25] Walmart Doubles Marketplace Size in a Year
- We talked about an article about Walmart's unprecedented growth after partnering with Shopify
- They are competing with Amazon
- Wallmart has now the opportunity to take advantage of Amazon's struggles
- Partnership between Wallmart and Shopify
- It is increasing their marketplace and product portfolio
- We talked about challenges and barriers
- The harder they are, the less amount of competition you're going to have when you get across.
[19:26 - 24:04] Amazon Lost Web Traffic Market Share
- We talked about an article Amazon losing market share as measured by web traffic
- Top players who are adopting e-commerce remained the same
- Third-party sellers are stepping up
- How can amazon bounce back?
- This is only a chink in their armor
- Final words from Ken and me
- Closing Segment
Resources Mentioned:
- Market Place Pulse
- Amazon Racing to Remove the Fulfillment Bottleneck
- Walmart Doubles Marketplace Size in a Year
- Amazon Lost Web Traffic Market Share
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Episode 34
Josh Bauerle, CPA is a tax accountant and founder of CPA on Fire. Josh worked in a wide variety of accounting and advising positions prior starting CPA On Fire in December of 2012. His passion is working with entrepreneurs to help them maximize their profits and minimize their tax liability.
On this episode, we dive into the following topics:
- What should ecommerce sellers that are just starting focus on in terms of taxes
- What is one of the top tax write-offs that is overlooked?
- What entity is better for a seller just starting to build a business, LLC, S-Corp?
- At what point is it better to transition from an LLC to an S-Corp?
- Top 3 tips to save on taxes for ecom sellers
- What are your thoughts on letting Amazon handle sales tax vs. applying for state nexus and doing it yourself?
- Are there any opportunities to save money on sales tax?
- What would you say to someone that says “I didn’t make any money from my start up this year, therefore, I am not going to file a return.”
For your tax accounting needs, reach out to Josh here: https://cpaonfire.com/contact-us/ (tell them we sent you!)
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Episode 33
Anna Hill, CPA is an accountant for creators and online sellers. She is the founder of Accounting We Will Go. After spending years working in the corporate sector Anna realized she had a passion for working with entrepreneurs, specifically, creators and those who sell online via platforms such as Etsy, Amazon, Shopify, etc.
On this episode we dive into why bookkeeping is important, how to use your financial statements to make wise business decisions, and answer a lot of the questions that entrepreneurs have about the role of accounting in business.
Links to websites mentioned in the episode:
https://accountingwewillgo.com/ (tell them we sent you!)
https://www.facebook.com/Accountingwewillgo/
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Episode 32
On today’s episode David and Ken had the privilege to interview Radu Oboroc, a successful full-time e-commerce entrepreneur. Radu manages multiple e-commerce brands while selling on several diverse sales channels to include: Shopify, Amazon, Ebay and 6 international marketplaces. Radu shares a glimpse of his journey with us; what a typical day in the life of a full-time entrepreneur looks like before quitting his job as a Software Engineer and after going full time as an entrepreneur.
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Episode 31
On this episode we will be discussing our experiences at the first virtual Canton Fair in China. To start off the episode, we will discuss what the Canton Fair is and why it is so important, then we will go into detail on how we interfaced with suppliers using the online portal, and lastly, we will share some lessons learned on how to maximize results when scouting for suppliers virtually.
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Episode 30
Today’s episode is a HUGE milestone for Firing The Man Podcast. After two and half years of building an E-commerce business Ken quits his 100K per year Engineering job. Ken shares exactly what it took to build his business and some simple strategies he used along the way when times got tough. Ken also shares what raw emotions he was feeling that day he walked out of the office for the last time. This is an episode that you do NOT want to miss!
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Episode 29
Robert Wright is an intellectual property attorney and the owner of Wright Private Label Law, which specializes in IP protection in the E-commerce space. Robert is passionate about intellectual property law and has helped hundreds of clients across the globe protect their intellectual property on Amazon, Shopify, and other e-commerce platforms.
www.privatelabelprotection.com
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Episode 28
This episode is part 2 of 2, where we are joined by Mergers & Acquisitions specialist - Zach Vaninger. Zach has spent a majority of his career in the world of Mergers and Acquisitions and has worked on transactions that total over $1 billion in deal value. On today’s episode, Zach is going to share his thoughts on what a seller can do to prepare to get acquired and walk us through the process of selling a company.
Things that can kill a deal
- Seller’s revenue and/or profits drop while in the market, or worse, during due diligence.
- Due Diligence Surprises.
- Slow Responses.
- Inaccurate Information.
- Unrealistic Expectations.
- Over-Negotiating.
- Buyer Issues.
- Outside Market Issues.
- Partner/Stakeholder Disputes.
- Not Ready Emotionally.
Strategic vs. Financial Buyers
- Strategic
- Strategic buyers are operating companies that are often competitors, suppliers, or customers of your firm. Their goal is to identify companies whose products or services can synergistically integrate with their existing P/L to create incremental, long-term shareholder value. In other words, their primary incentive for the acquisition is strategic, hence the moniker. These buyers can also be unrelated to your company and looking to grow in your market to diversify their revenue sources.
- Financial
- Financial buyers include private equity firms (also known as “financial sponsors”), venture capital firms, hedge funds, family offices, and high net worth individuals. These firms and executives are in the business of making investments in companies and realizing a return on their investments within 5-7 years with a sale or an IPO.
5 ways to find promising strategic buyers
- Exhaust (And Don’t Miss) the Obvious Buyers
- Think Outside the Box
- Find the Active Buyers
- Verify Ability to Execute
- Stretch the Geography
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Episode 27
This episode is part 1 of 2, where we are joined by Mergers & Acquisitions specialist - Zach Vaninger. Zach has spent a majority of his career in the world of Mergers and Acquisitions and has worked on transactions that total over $1 billion in deal value. On today’s episode, Zach is going to share his thoughts on what a seller can do to prepare to get acquired and walk us through the process of selling a company.
Preparing to be acquired
- What are your goals?
- Get good professional advice (lawyer, accountant, investment banker)
- Get NDAs in place immediately
- Get everything in order
- Be open with your management team
- Know your company narrative (what synergies can you bring to the buyer?)
Deal process
- Compile a target list.
- Contact the targets.
- Send/receive a teaser.
- Sign a confidentiality agreement.
- Send/review the confidential information memorandum (CIM).
- Submit/solicit an indication of interest (IOI).
- Conduct management meetings.
- Ask for or submit a letter of intent (LOI).
- Conduct due diligence.
- Write the purchase agreement.
- Close the deal.
- Handle any post-closing adjustments and integration.
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Episode 26
On today’s episode David and Ken interview John Hatfield, a college student at Iowa State University that has successfully secured a utility patent and is about to launch his first product online. John has entered his product into and won several entrepreneurial/elevator pitch style competitions. This is an episode you will definitely not want to miss.
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Episode 25
In this episode, Ken and David review their goals that they set in January 2020 for their e-commerce businesses. You will hear what is going well, what areas they are trying to improve upon, and their plans for the rest of 2020.
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On today’s episode we are going to explore off-amazon e-commerce sales channels such as Ebay, Etsy, Jet, & Walmart. We will go through the pros and cons of these various sales channels and tell you what is working in Ken and I’s businesses. We will also be discussing certain milestones that we recommend you hit before considering diversifying to sales channels off of Amazon and some best practices to consider while making the transition.
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On today’s episode we break down the steps to build your own e-commerce website. Provide the resources and tools we use to build websites. You will walk away from this podcast with actionable steps to go and get your own ecommerce website designed, built, and selling! We have listed the tools and resources we prefer and links to get you started.
Preferred Wordpress Web Hosting --> Siteground
www.fiverr.com
www.freeeup.com
www.upwork.com
Top 3 plugins à Yoast, Google Analytics, Hotjar
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Episode 22
On today’s episode we have the privilege to interview Omer Riaz. Omer is the Co-Founder of Urtasker, a globally renowned E-commerce Consulting agency that provides cutting edge, groundbreaking and truly revolutionary back office support to E-commerce sellers, business owners and vendors on multiple online channels such as Amazon, eBay, Shopify and Jet.com. During this episode, we discuss the benefits of outsourcing your team, building business processes, and the future of E-commerce. Omer is a wealth of knowledge and this is an interview you will not want to miss.
Books mentioned:
“E-Myth” by Michael Gerber - Click HERE
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Episode 21
This FiringTheMan Podcast is an interview with Michael Soltis, an entrepreneur who is crushing it on Amazon while being a full-time college student. During the episode, Michael shares his story and how he has built a small online empire in just a few short years. Michael also discusses how he approaches learning and knowledge acquisition while commuting to and from school. His answer to the question “do you learn more on your commute to college or at college?” will blow your mind. This is an episode you will not want to miss.
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Episode 20
This FiringTheMan podcast is a book review of “The Take Action Effect” by Scott Voelker. David and Ken discuss the lessons learned from this book and how we have implemented some of these lessons into our own business. For those of you who are unfamiliar with Scott Voelker – he is the host of “Rock Your Brand Podcast" (formerly: The Amazing Seller Podcast) and stands out from other influencers in his space due to his commitment to push forward, even when times get tough. This book highlights many of Scott’s successes but also his failures.
Buy now on Amazon: “The Take Action Effect” by Scott Voelker – ORDER HERE
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Episode 19
The FiringTheMan duo interview e-commerce Legend Carlos Alvarez. Carlos is the founder of the largest Amazon Sellers Meetup group in the world. During this episode, we discuss the struggles of doing business in the COVID-19 era, overcoming obstacles, learning lessons from failure, and how Carlos has persevered in his own e-commerce businesses for the last 14 years to achieve 9-figure results. This is an episode you will not want to miss!
Books mentioned:
“The Founder’s Dilemma” by Noam Wasserman – https://amzn.to/2RVGpCL
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Episode 018
On today’s episode Ken and David do deep dive into their own businesses and brands to examine the impact of the COVID-19 outbreak. Ken goes into detail about the switch from FBA to FBM, PPP loans, and sourcing products. David discusses making connections with bankers, remaining positive, and focusing on things that are in your control. This is a great episode you will not want to miss.
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Episode 017
In this episode we cover EVERYTHING a beginner needs to know about product photography. We break down common language used in product photography. (3) of the BEST options to use for product photography including best practices and what IS converting on Amazon. Lastly, we share who we use for product photography in our business.
Viral-Launch (Highly recommend!)
Productphotography.com
Splitly <-- Split Testing POST-Launch
Productphotography.com
Pickfu <-- Split Test Pre-Launch
Brasso
Canon Rebel EOS T7 <---DSLR Camera
MacBook Air
www.butcherbox.com
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Episode 015
On today’s episode we interview Amazon PPC expert Pat Lum. We get to find out what the heck is PPC. Who is Pat Lum and AsteroidX. How Pat ended up in the PPC space.
Both Ken and I have been working with Pat for almost 2 years and he and his team have helped both of us experience triple digit growth! Be sure to stay tuned to find out what is TRULY working to drive sales/profit with Amazon PPC!
If you want to take your Amazon PPC to the next level and scale your sales and PROFITS then CLICK HERE to save $400 and let AsteroidX manage your PPC strategy so you can focus on what YOU are good at! CLICK HERE and Save $400
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Episode 014
On today’s episode we interview Amazon Wholesale Expert Todd Welch. We get to find out Todd’s unique story and how he ended up in the wholesale business. Discover what Amazon Wholesale is and how to operate that business model (and scale).
Todd's website --> https://www.entrepreneuradventure.com/
Todd's YouTube channel --> https://www.youtube.com/channel/UCeNVgygMlCnOYRf_799fLqg
Resources mentioned in the episode:
www.Tacticalarbitrage.com
www.Pricechecker2.com
https://www.analyzer.tools/
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Episode 013
On today’s episode we break down getting your products from the factory in China to your (Amazon’s) warehouse in the U.S. We will go over common shipping terms and share our strategies and partners we use and trust.
Resources from this episode:
Free Freight rate calculator - https://www.freightos.com/freight-tools/freight-rate-calculator-free-tool/
Tarriff lookup with HS code: https://hts.usitc.gov/
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Episode 012
On today’s episode, David and Ken take a deep dive into the world of understanding your numbers as it relates to sales price, costs, and profit margin. This is a critical step to complete before sourcing a new product and provides confidence in knowing that what you sell will be profitable.
FiringTheMan Profitability Calculator is available for download at: www.firingtheman.com/calculator
The YouTube video with helpful tips and tricks CLICK--> https://youtu.be/TT7_B-NQK7s
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BONUS Episode #016
On today’s episode, we are joined by Burak Yolga, a specialist in international logistics, product sourcing, and navigating the complicated global marketplace – making him the ideal guest to talk about the implications of the Caronavirus on e-commerce sellers.
We will also be talking about recent import tariffs and other critical information pertaining to the recent volatile international economy. A little background on our guest – Burak is originally from Istanbul, Turkey – but has traveled the world doing international B2B Logistics. Currently, Burak is the founder and CEO of ForceGet.com a company that specializes in international logistics. Burak, we are so excited to have you as a guest on our show and looking forward to our discussion.
Websites Mentioned During Episode:
www.Forceget.com
www.1688.com
www.Globalsources.com
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Episode 011
On today’s episode we are joined by Emma Schermer Tamir. Emma transforms her insatiable curiosity into conversion-spiking copy. As co-founder of Marketing by Emma, she’s helped over 650 businesses from around the world boost their sales and build their brands. Topics covered include listing optimization, keyword research, enhanced brand content, and pro-tips on creating professional titles, bullets, and descriptions. This is an episode you will not want to miss!
(2) FREE photo text's ($80 value) with any Amazon listing optimization purchase!
Use CODE FIRINGTHEMAN --> CLICK HERE
FREE tool for keyword research recommended by Emma. Click HERE
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Episode 010
On today’s episode David and Ken share the top 3 tools they each use in their business, that are a must-have. We discuss each tool and provide a quick breakdown of how the tool adds value to our business.
Helium10 - Coupon code FTM10 10% off every month - FTM50 50% off first month!
Jungle Scout - 30% OFF with <<<- this link
QuickBooks
Fetcher
Splitly <-- Gamechanger ALERT!
Feedbackwhiz <-- Need Reviews?
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Episode 009
On today’s episode David and Ken share their review of the book that changed their lives.
Do you think your house is an asset or a liability? Listen in to find out, you might be shocked to hear the answer.
"Focus on growing your asset column and not your income column (increase cashflow and only buy assets, decrease liabilities)"
Rich Dad Poor Dad - Buy now on Amazon
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Episode 008
On today’s episode we share with you how to get FREE Amazon ads with the beta program Amazon POSTS.
CLICK HERE TO get POSTS
Be sure to stay tuned so you can learn how to leverage your existing social media content and get FREE Amazon advertising.
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Episode 007
On today’s episode we will discuss how to find a high quality supplier or manufacturer for your product and discuss alternatives to sourcing items from Chinese manufacturers on Alibaba.
Be sure to stay tuned for 6 websites other than Alibaba you can source products from and find suppliers/manufacturers.
Lastly, we cover 7 questions to ask every supplier!
FREE Download - 6 Suppliers / Questions Template
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Episode 006
David and Ken share their goals for 2020. Revenue targets, conferences, and more.
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Episode 005
On this episode of FiringTheMan Podcast, David and Ken discuss their methodology for picking physical products to sell online. They share stories of success as well as failure. Lastly, they discuss the advantages and disadvantages of using online, data driven tools - such as the Jungle Scout chrome extension - and how these tools should be implemented into your product selection process.
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Episode 004
On today's episode, Ken and David will share 5 ninja hacks that will free up time for even the busiest people.
David and Ken discuss ways to be more efficient and effective with their time as they build e-commerce empires while working a full-time job. Topics include: measuring how you spend your time, identifying non-productive uses of time, and how optimizing your life can help you optimize your business.
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Episode 003 - Everyone will get to know David and his story. What was David's first experience selling and how did that go?
Serial Entrepreneur’s David Schomer and Ken Wilson share tips, advice, and insider knowledge about all things Amazon FBA and E-Commerce. Discover how you can create multiple passive income streams by selling physical products online so that you can have the time and freedom to do what you love - whether that is spending more time with family or traveling the world. Ken and David have successfully created several six and seven figure online business ventures. During the journey, they have had major wins, losses, and lessons learned. This podcast will teach you about selling physical products online through platforms such as Fulfillment by Amazon, building a team, outsourcing, listing optimization, pay per click (PPC) advertising, driving traffic to your listings, and productivity tips / life hacks that will provide a path to be successful in building your online business. It’s a mix of interviews, special co-hosts and solo shows from Ken and David you’re not going to want to miss. Hit subscribe, and get ready to change your life.
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On episode 002 you will get to know Ken and his background and a very quirky reveal?
Serial Entrepreneur’s David Schomer and Ken Wilson share tips, advice, and insider knowledge about all things Amazon FBA and E-Commerce. Discover how you can create multiple passive income streams by selling physical products online so that you can have the time and freedom to do what you love - whether that is spending more time with family or traveling the world. Ken and David have successfully created several six and seven figure online business ventures. During the journey, they have had major wins, losses, and lessons learned. This podcast will teach you about selling physical products online through platforms such as Fulfillment by Amazon, building a team, outsourcing, listing optimization, pay per click (PPC) advertising, driving traffic to your listings, and productivity tips / life hacks that will provide a path to be successful in building your online business. It’s a mix of interviews, special co-hosts and solo shows from Ken and David you’re not going to want to miss. Hit subscribe, and get ready to change your life.
www.FiringTheMan.com
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Episode 001
Serial Entrepreneur’s David Schomer and Ken Wilson share tips, advice, and insider knowledge about all things Amazon FBA and E-Commerce. Discover how you can create multiple passive income streams by selling physical products online so that you can have the time and freedom to do what you love - whether that is spending more time with family or traveling the world. Ken and David have successfully created several six and seven figure online business ventures. During the journey, they have had major wins, losses, and lessons learned. This podcast will teach you about selling physical products online through platforms such as Fulfillment by Amazon, building a team, outsourcing, listing optimization, pay per click (PPC) advertising, driving traffic to your listings, and productivity tips / life hacks that will provide a path to be successful in building your online business. It’s a mix of interviews, special co-hosts and solo shows from Ken and David you’re not going to want to miss. Hit subscribe, and get ready to change your life.
www.FiringTheMan.com
Facebook
YouTube
Instagram