W3Developers Digital Marketing Blogs: Recent Episodes

Sumit Sharma

If you are an Entrepreneur & you have these questions: How to build SEO Strategies? Why I am not getting Leads through my Websites? How I can rank my Website on 1st page? Do I need to pay huge to make my products popular online?

If you are struggling to get answers to these questions, stay tuned to our podcast. Sumit Sharma is an Author, Corporate Trainer & use to take workshops on SEO in Delhi NCR. He himself is an SEO Strategist and running a digital marketing Company W3Developers. He will resolve your queries related to Digital marketing.

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Google is updating its algorithms almost every Year. Some changes are minute & some are so effective that it change the Google SERP drastically. SERP means Search Engine Response Page.

Since 2011, we have seen 10 major Algorithms which affected the Website’s Rankings & Traffic. Some Sites which were topping the tally with following one algorithm, all of a sudden, fell into ‘No Data’ zone when another algorithm came in the picture. Lets check these 10 Algorithms which came in the last decade:

  1. Panda Algorithm

  2. Penguin Algorithm

  3. HummingBird

  4. Pigeon Algorithm

  5. Mobile or Mobilegaddon

  6. RankBrain Algorithm

  7. Possum Algorithm

  8. Fred Algoithm

  9. Google EAT &

  10. Google BERT

Recently, In Jan 2020, Google Broad Core Algorithm has come with an update about ‘Featured Snippet’. What are these Algorithms, when they were introduced & what were the loopholes in these Algorithms. Lets Check it out.

Ist Algorithm which came in the picture was Panda. It came in Feb 2011. It used to give high rating to the websites on the basis of Quality Score. If your Website has PA (Page Authority) good, it ranked your website high in Google Searches. In Jan 2016, this Algorithm was obsolete because of 4 Factors:

  • Duplicacy
  • Plaggerism
  • Spamming
  • Keyword Stuffing

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Youtube Video Coverage:

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Google Tag Manager is a specialized tool that Google created so advertisers could improve the efficiency of their pay-per-click (PPC) ads. This tool allows people to customize various aspects of their ads and track engagement across a wide range of different touchpoints in their PPC campaigns. With Google Tag Manager, marketers can get a better sense of the customer journey, and how people engage their website, which paves the way for improved optimization and conversion rates. Now, Why Do We Need Google Tag Manager? Today, setting up a PPC ad and running it without any judgement, like which area we need to target or the timing or the nature & Hobby of users; this can be dangerous. It’ll be a waste of time and money. Now, you need to consider various factors, such as:

  • Number of engagements
  • Type of engagement
  • High-traffic landing pages
  • High-performing landing pages that are driving more conversions
  • Low-performing landing pages that aren’t generating many conversions

Before Google Tag Manager (GTM), you might be aware of a feature in Google Ads called conversion tracking. This enabled tracking of macro events, such as a sale on your online store. However, GTM helps to better manage and maintain the tags. Once you register to your Google tag manager through https://tagmanager.google.com/, it will create an alpha-numeric ID starting with GTM.

Complete Coverage: http://www.w3developers.co.in/how-to-use-google-tag-manager-to-grow-your-business/

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Google Tools which are MUST to Optimize your Business Do you know that Google gives you an opportunity to optimize your business with its free tools. In this podcast, I have come with 10 Free Tools from Google, which can be very handy in growing your business. These are:

  1. Google Adsense
  2. Google Analytics
  3. Google My Business
  4. Google Optimize
  5. Google page Speed Insight
  6. Google Search Console
  7. Google Tag Manager
  8. Keyword Planner
  9. Site Kit by Google
  10. Youtube

You all must be familiar with many tools, which I just mentioned. We have created separate pocast episodes on most of these. However, Here, we want to discuss mainly ‘Site Kit by Google’. This is a wordpress Plugin. Its very powerful and you can track many Google Tools from it.

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What is Keyword Planner & How, it can be a Lead Generation Funnel. Let’s Check it out.

The Keyword Planner is a part of the Google Adwords advertising platform. It allows its users to research and analyze the lists of keywords for use in pay-per-click campaigns. The keyword planner is designed as a paid search tool but its data is extremely useful for SEOs.

Using the Google Keyword Planner you can research 3 Areas:

  1. Keyword ideas based on a phrase, landing page or product category.
  2. Average monthly search volume for a specific period.
  3. Search volume trends for a single keyword or group of keywords over time.

The Keyword Planner is a powerful tool, but it’s also part of an advertising platform and heavily oriented towards paid search. Because of this the Keyword Planner is mainly used in finding keywords & relevant Searches.

Now, How does it work? For this, i suggest you to please open your gmail account and now, in other Window, open www.ads.google.com  Suppose you have an SEO Product or rather say Rank Tracking Software and if you create a blog on your website, which keywords you should add to generate traffic, Google Keyword Planner will guide you.

Complete Coverage: http://www.w3developers.co.in/lead-generation-funnel-no-6-keyword-planner/

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What is Google Trends & How, it can be a Lead Generation Funnel. Let’s Check it out.

For that I suggest you to please login to your gmail Account and now, open another page and search Google Trends or click on the link https://trends.google.com/trends/

Now, choose your country, where you want to see the latest trend on Google. Lets take an Example Suppose my company sells Holiday Pakages and we reside in India. I will select India & in Search will write ‘Holiday packages’ & will see the result.

With these results, we can do SEO of our website as well by finding relevant trending keywords.

Also, we can see that (in the Pic) since July 30th, Trend of purchasing Holiday packages is increasing. So, its a good time to run a campaign for the same.

Now, we see that people are choosing these 5 Designations for holidays. Goa, Puducherry, Chandigarh, Maharastra & Delhi. Hence, we can create 5 Ads for these places and run Ads. Or we can create Blogs on these places eg Goa Tourism, Puducherry Tourism etc and promote in different groups.

And Now comes the best part: Related Topics & Related Queries. On this Keyword & Country selection, it is showing 17 Topics & 9 Queries. If we make blog/podcast based on these, And do Onpage SEO, it will solve the purpose. This will be very helpful in bringing traffic onto your website.

Once people start coming to your website, rest depends on your calibre how you utilize this data.

On the similar grounds you can see your keywords & relevant topics & Queries. Try to bring consistency in creating blogs & Podcasts on these topics & circulate on maximum Social media accounts. It will be helful in driving traffic to your Website.

Complete Coverage: http://www.w3developers.co.in/lead-generation-funnel-no-5-google-trends/

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What is Hello bar & How , it can be a Lead Generation Funnel, if connected with MailChimp. Let’s Check it out. We take example of a website http://sumitsharma.org/ Once we open it and drag the mouse, a popup appears which grabs your attention towards it 

Suppose you are coming on this website. This site is of an SEO Strategist, a Trainer & he has some very interesting news to tell,… he can showcase it in this Hellobar & the Audience will attract towards it. this is very powerful tool to grab your Prospect’s details. …And as I said, the precious thing in today’s world is DATA.  Now, How Hello Bar is applied & how it can be integrated with your Website, lets discuss this in detail.

Basically, How it Works:

Hello Bar helps you to optimize your site and engage your users, so that you can continue selling to users and driving them to the content that you want them to see. So, what exactly is Hello Bar? How can you use it to help & optimize your site?

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How Ubersuggest can be a Lead Generation Funnel, Let’s Check it out.

Ubersuggest is a useful keyword research tool that uses Google autocomplete to produce good keyword ideas. … Although it’s free to use, Ubersuggest often does not suggest any keywords or shows inaccurate search Volumes due to backend Errors.

Neil Patel has given 4 tools which are very beneficial for SEO. These are SEO Analyzer, A/B Testing Calculator, Ubersuggest & Backlinks. Out of these 4, I like Ubersuggest the most. If I compare it with Ahrefs, Moz & SEMRush; they all are good as Keyword Research Tools However, one thing which makes it standing tall is IT IS FREE.

The Purpose of any Website… Is it only visibility online? No, how the customers will landup on your Products page and what content can grab prospect’s attention? Best way is to impromize ourself & to keep a check what our competitors are doing? How we can check that? The Answer is Ubersuggest.

Goto Ubersuggest landing Page and do these 9 activities as told in the podcast.

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What is Trends 24 Hashtag & how, it can be a Lead Generation Funnel, Let’s Check it out.

Keep track of the latest Twitter trending topics and hashtags through out the day locally and globally. With timeline view, watch trending topics history for every hour of last 24 hours. It also shows a Cloud View of what topic/event was popular in a specific span of time.

How Trends24 Hashtag can be a Lead generation FunnelEvery website must follow a niche or rather I will say Micro Niche.

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1st Lead Generation Funnel Keywordtool.io If you are looking for YouTube keyword research tool for video SEO, Keyword Tool will be very useful to you. The algorithm that ranks YouTube videos takes a variety of factors into consideration when ranking videos for a particular search query. We do not know what those factors are exactly, but what we do know is keywords that are used in video titles and descriptions are very critical. These keywords allow the algorithm to understand what your video is about and show it to the right audience.

Keyword Tool will help you to find the right keywords that you can use in YouTube video description and title. By finding the right keywords and properly using them in your video title and description, you will help Google to serve your video to the right audience both on YouTube and Google Search.

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If someone makes a website or runs a campaign for Facebook Ad or Google Ads or Insta Ad; the prime motive is to generate leads. Through these leads, he/she can find the prospects and which ultimately happens to be their Customer.

How to generate leads? This is the biggest headache for a businessman. In our upcoming series ‘6 Lead Generation Funnels to grow your Business’, we will explain 6 Methods to bring your Website on 1st page of Google and leading your prospect customers.

These 6 Lead Generation funnels or Six Lead Generation Techniques are:

  1. Keywordtool.io
  2. Trends24 (Hashtag)
  3. Ubersuggest
  4. Hello bar + Mail Chimp
  5. Google Trends
  6. Keyword Planner

In our next blog, we will discuss our 1st way to generate leads in branding the Business ie Keywordtool.io

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Leveraging API through Data Sources like Zapier 

Zapier is an easy automation for busy people. Zapier moves info between your web apps automatically, so you can focus on your most important work. It has 3 functionalities Zap, Trigger & Action. Zapier connecting APIsZapier connects more than 1500 web apps. With this, you can integrate with apps such as Facebook Lead Ads, Slack, Quickbooks, Google Sheets, Google Docs etc. It comes free as well as paid subscription. Its very easy to integrate and required zero coding. There are some premium Apps as well like Facebook leads for which you need to upgrade your Subscription like $20 a month. 

Zapier is like your sales assistant. Isn’t it? If you are a person or a small group or a company… It has product for everyone. I will suggest you to go for Zapier atleast 14 day trial based on your requirements as it will leverage your Data and will smoothen your work.

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Self Analysis… as the name suggest to Analyze our own work. Being an SEO Strategist, I would advise you to keep a regular check on your work. Whatever you are doing to improve your ranking or to improve the sale number or to generate leads… What are the stats?

Lets Learn with An Example If you are a Trainer, who use to conduct workshops and spend a handsome amount in Social Media Promotions like on Facebook & Instagram. Also, spending money on Google Ads, If you choose target audience and specify hour schedule to run your campaign, what number you attract?

What to Analyze in Spreadsheets or Excel Report?

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What is data science & Why do you need it?

Data Science is a combination of various tools, Algorithms, and Artificial Intelligence strategies, … these are designed to follow …the hidden patterns …using raw data. It is creating its impression across every domain. A Study by Maryville University states that around 1.7 MB data will be generated every second for everyone on the planet by the end of 2020.

Data science provides valuable information about a website’s performance and these insights can help you in improvising  your SEO Strategies. It is used to make assumptions about upcoming trends and customer behavior using Google Analytics and Artificial Intelligence.

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With Rank Science, you can leverage RankScience’s SEO A/B testing platform ..to easily test …which HTML changes will cause an uplift in search traffic and increase the CTR ie click through rates. As an added bonus, their platform also allows marketers …to make SEO enhancements to their websites… without eating up precious engineering resources. Coderwall Case Study

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Data Studio, part of Google Marketing Platform and closely integrated with Google Cloud, allows you to easily access data from Google Analytics, Google Ads, Display & Video 360, Search Ads 360, YouTube Analytics, Google Sheets, Google BigQuery and over 500 more data sources, both Google and non-Google, to visualize and interactively explore data. It allows you to easily share your insights with anyone in your organization. And beyond just sharing, Data Studio offers seamless real-time collaboration with others—whether you’re sitting across the room, or across the world.

Since introducing Data Studio as a beta in 2016, It has improved the stability of the product and added many key features. We’ve seen millions of people use Data Studio to transform their data into powerful stories that surface key business insights.

Companies like AirAsia Group are using Data Studio to help with cross-platform reporting and collaboration between teams.

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Google Analytics has come with a more effective algorithm in its Search Criteria. Its beta Version can be seen with the name ‘Attribution Beta’. It provides a clear view of what channels and campaigns contributed most to your business’ success is fundamental to iterating, improving, and growing your marketing efforts. Even companies with advanced analytics setups face the challenge of how best to attribute performance across many user interactions.

Let’s start off with an example scenario. Say you’re a brand that sells Shoes from your website. And Johney is a prospective customer looking to buy a new pair of Shoes. He searches on Google for ‘Shoes recommendations’ and finds your blog explaining how to choose a new pair of Shoes.

He then starts searching for recommendations for pair of formal shoes and views a few products on your website from a search ad. Johney doesn’t decide on what to buy right away, but sees a few display remarketing ads on his phone during his day that remind him he needs to make a decision. He later searches the exact make and model he saw in one of those ads, clicks on your shopping ad and purchases his new Shoes!

The question is, what channel or campaign gets credit for the sale?

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Google Ads with AI:   Artificial Intelligence (AI) has become an integral part of our everyday lives.

When we ask Alexa to play our favorite song, use Google Maps to find our way to a new place, or even use portrait mode to take pictures of our friends – we’re adopting AI without even realizing it.

Indeed, the way we carry out generic tasks has shifted far beyond our imagination since the rise of AI. So much so that we can unlock our phones by glancing at the screen as facial recognition uses biometrics to map out our features and find a known match in the database.

When we aren’t on our phones, millions of us are watching Netflix recommendations that have been generated through AI. Their Cinematch algorithm gathers unique data to determine which titles are shown to the user – and to populate their platform with shows their audience will enjoy.

Data is the key point here.

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In this century, if someone asks about the most expensive thing in this world… Its not Gold or Diamonds… IT IS DATA. Data is the source through which you can generate leads, through which you can make suspect a Prospect. How this data can be beneficial for our bussiness? Is there any way, we can brand our business, Can this data be helpful in growing our business? We are coming with 7 Ways to brand Your Business.