Hot Copy: A copywriting podcast for copywriters: Recent Episodes
Kate Toon & Belinda Weaver
Taking your copy to the countryside Have you ever felt cooped up in a corporate office, staring outside at the trees, wishing you could leave the hustle and bustle of city life behind? Waking up mid-morning, taking a coffee onto the veranda, and staring out at wide-open pastures with birds chirping? While it’s a […]
The post E121: Regional Copywriting: Marketing to a Rural Audience with Sarah Walkerden appeared first on A copywriting podcast for copywriters.
And the joy of nailing your brand Figuring out what makes you unique is a tough but essential part of marketing your copywriting services. What if you’ve written for every type of business? What if you’ve seen it all and written the copy? Can oodles of experience be your USP? The answer is yes […]
The post E120: Crinkly Copywriting: Can you still write great copy when you’re 60+? with Mary Cameron appeared first on A copywriting podcast for copywriters.
Turning technical content into benefit-driven, highly converting copy SaaS copy, is it a super sexy sassy form of copywriting? No! It’s Software as a Service copy. Huh? Well, you know big brands like Stripe, ConvertKit, Slack – yes, they need copywriting too. And not just any copy. When we write for SaaS companies we’re […]
The post E119: Creating content that connects for SaaS businesses with Kat Ambrose appeared first on A copywriting podcast for copywriters.
How to boost your authority by being a podcast guest Being a guest on a podcast is a fantastic way to increase your reach and boost your visibility and skyrocket that authority. Right? You’re a really important person who knows what they’re talking about when you’re been on a pod. But getting on a podcast […]
The post E118: The secret to authority-boosting podcast pitches with Mai-Kee Tsang appeared first on A copywriting podcast for copywriters.
How to pitch for magazine editors the right way and see your story in glossy print Do you want to know a secret? Kate never actually wanted to be a copywriter. Her dream was to be a magazine writer. In fact, she was voted “Girl Most Likely To Write For Smash Hits” when she […]
The post E117: The Ultimate Guide to Magazine Pitching with Rachel Smith appeared first on A copywriting podcast for copywriters.
Stop getting in your own way. Start branding. As copywriters, we get to hide behind our keyboards – writing the words that put our clients in the spotlight. And for many of us, it’s just where we want to be. But are we doing ourselves a disservice? Today we’re going to be talking to Mike […]
The post E116: Why you need a personal brand (and how to create one) with Mike Kim appeared first on A copywriting podcast for copywriters.
Ex-lawyers are humans too! Human-centered design is an approach to interactive systems development that aims to make systems usable and useful by focusing on the users, their needs and requirements, and by applying human factors and usability knowledge and techniques. The point? To create a better experienced for real-life people. On today’s podcast, we have […]
The post E115: Human-Centred Branding with Anita Siek appeared first on A copywriting podcast for copywriters.
We are surrounded by art every day. And artists struggle with many of the challenges that us copywriters do… How to create a sense of perceived value around their work. How to market their work to audiences who will not only appreciate it but pay for it too. How to create a successful business without […]
The post E114: Copywriting for the arts with Ali Strachan appeared first on A copywriting podcast for copywriters.
A peek behind the screens of two busy business owners Did you notice we missed an episode? You’ve probably got bigger things to worry about right now. Like the C-word. We’re talking about COVID19, of course. The truth is, we’ve been a bit scrambled too. Lockdown with memberships, communities, courses, launches AND managing the […]
The post E113: Copywriting and COVID19 appeared first on A copywriting podcast for copywriters.
Turning a submission for work into a marketing powerhouse Some industries have a very straight-forward process to buy. I have a problem. I research alternatives. I choose one. I give them some money and I get something in return. All very simple. Other industries have a much more complex process. Very big (and expensive) […]
The post E112: Demystifying Tender Writing with Estelle Fallon appeared first on A copywriting podcast for copywriters.
Turn clinical into clear! How many times have you Googled a symptom? Hands up. We all have. The need to make complex medical information accessible and readable has flourished with the advent of Google and the prevalence of internet access. WHO NEEDS DOCTORS? We do. Of course. But as patients we’re more informed than […]
The post E111: Medical copywriting unpacked with Nerissa Bentley appeared first on A copywriting podcast for copywriters.
The highs, the lows and the letting go’s. The truth is most copywriters write solo, alone, with no one around but perhaps a farting dog, or keyboard obsessed cat. We need silence and solitude to rouse the creative muse. But can working with another creative brain be a good thing? In agency life we’re […]
The post E110: Copy Collaboration: How to make it work appeared first on A copywriting podcast for copywriters.
Discover the secrets of sending effective cold pitch emails to drum up more copywriting work. Does cold emailing get you in a cold sweat? Is it something you’ve put off because you don’t want to be accused of being a spammer… Or face rejection, over and over again? Many of us will find anything […]
The post E109: Sending cold emails with Laura Lopuch appeared first on A copywriting podcast for copywriters.
Setting realistic expectations and ensure you know all the things SEO is a topic we’ve often see discussed in copywriting Facebook groups and across the web. And most copywriters either seem scared of it, confused by it or just overwhelmed by how to package it and sell it to clients. The question most often asked? […]
The post E108: SEO copywriting: How to package it, sell it, and do a great job appeared first on A copywriting podcast for copywriters.
The infomercial episode Christmas is a great time of the year to take a break from your business as your clients are on holidays. It’s also a great time to knuckle down and get some strategic work done… because your clients are all on holidays! In this episode, Kate and Belinda share their own plans […]
The post E107: Christmas tips and the secret to an explosive 2020 appeared first on A copywriting podcast for copywriters.
Strategies and principles to make it easier. Today, Kate is talking to Glenn Fisher, from All Good Copy. He’s an Author, Copywriter, Podcast and Speaker. His book ‘The Art of The Click’ was shortlisted as the business book of the year in 2019. And his podcast – The All Good Copy Podcast – has […]
The post E106: The Art of Direct Response Copy with Glenn Fisher appeared first on A copywriting podcast for copywriters.
How to write someone else’s story. Ghostwriting is pretty much what we do as copywriters. We write the words that others get to claim as their own. But have you ever been asked to write something more substantial than a blog, web copy or brochure? Have you ever been asked to write to someone else’s […]
The post E105: Ghostwriting with Cindy Childress appeared first on A copywriting podcast for copywriters.
What years of freelancing and oodles of podcast interviews have taught Steve about freelance life Steve Follard is the host of the ‘Being Freelance’ Podcast and the ‘Doing it for the Kids’ Podcast. He’s also a video and audio freelancer. He’s talked to countless freelancers about the challenges of our strange rollercoaster life and […]
The post E104: 10 Biggest Lessons I’ve learned as a Freelancer with Steve Folland appeared first on A copywriting podcast for copywriters.
Updates, lessons and exciting plans for 2020 Have you missed us? If you’re a regular listener to the Hot Copy podcast, you may have noticed that we’ve been AWOL for a few weeks. In this episode, we explain what we’ve been up to, how it derailed our podding schedule and the lessons we’ve taken […]
The post E103: The Hot Copy news you NEED to know appeared first on A copywriting podcast for copywriters.
Writing the book and bank big cheques Lead magnets have been part of our marketing vernacular for years now. You offer a thing of value and people give you their email address (and permission to email them). But is there any money to be made from writing these? Absolutely! To share HOW copywriters to land […]
The post E102: Making money writing ebooks – Steve Slaunwhite appeared first on A copywriting podcast for copywriters.
The surprising platform that delivers copywriting leads How do you get copywriting clients? It’s a question we get asked all the time. We even did an episode on it covering some of the most common lead gen tactics. But there are some platforms and techniques that might surprise you. Like Instagram. It’s a HUGE platform […]
The post E101: Nailing Instagram with Ami Williamson appeared first on A copywriting podcast for copywriters.
Is the grass really greener up the hill of success? When we start out as copywriters, obviously the aim is to be successful. But what does that even mean? In this episode, Belinda and Kate are honest about the upsides and downsides of being successful. Is it all it’s cracked up to be? Is the […]
The post E100: The unexpected problem with copywriting success appeared first on A copywriting podcast for copywriters.
Approaching, winning and keeping agency clients As copywriters and business owners, we seek the warmth and security of financial consistency. Many of us believe if you can wriggle in with agency clients, we’ll have just that. But what are agencies all about? Are they something you should consider working harder to build relationships with? Are […]
The post E99: How to work with agencies with Kate Merryweather appeared first on A copywriting podcast for copywriters.
Can you have a thriving business without sacrificing your family life? Are you struggling to run your copywriting business around your family? Do you worry about too much screen time… or (gasp) future therapy bills because you’re meeting deadlines rather than taking your kids to the park? It’s easy to trowel guilt on ourselves […]
The post E98: Is copywriting making you a bad parent? appeared first on A copywriting podcast for copywriters.
What do you wish you’d know when you started your copywriting career? We went to a copywriting conference in New York City in March 2019. It was Brooklyn but let’s not let facts spoil the glamour. It was TCC IRL (The Copywriter Club In Real Life) and while we had a BLAST hanging out together […]
The post E97: TCC IRL NYC: Super tips from the experts appeared first on A copywriting podcast for copywriters.
Is swearing in copywriting something you should try? To swear (in copy) or not to swear (in copy) that is the question. As copywriters, we’re always having to change the way we write to adapt to the times. And these days everyone seems to love to eff and blind like a mofo, right? What […]
The post E96: Sweary Copy: Smart tactic or too try hard? appeared first on A copywriting podcast for copywriters.
Leveraging the experience of others to boost your own career Rob Marsh has been a little name and then a big name. He mastered the copywriting world, working with some of the biggest names and wearing many hats, founding communities, conferences, courses and more. He co-hosts the second best copywriting podcast too! The golden […]
The post E95: From copywriting to copy king: How Rob Marsh masters the art of copywriting appeared first on A copywriting podcast for copywriters.
Are you ready for a journey into the past? We’re going back in time for a special flashback. In this episode, we’re sharing 16 types of copywriting clients almost every copywriter will get to work with. Some are awesome and some… are not. Plus our tips on spotting them and how to work with them […]
The post E94: Different copywriting clients and how to manage them appeared first on A copywriting podcast for copywriters.
How to use language to persuade and sell Cold calls. Telemarketing. Infomercials. These words send a chilling shiver down my spine. In a world where folk are over the abundance of “buy my thing” being shouted at them, how do you avoid being lumped in with the salesy slime? How can we tailor our […]
The post E93: Psychology based copywriting tips: Cath Fowler appeared first on A copywriting podcast for copywriters.
How to add this profitable service to your business We’ve all read those long-form Facebook ads and wondered if they really work. Would you be surprised to learn that some of the highest converting Facebook ads are the length of some long-form landing pages? Upwards of two thousand words! And they work. Why do […]
The post E92: Writing long form FB ads (that convert like crazy): Justin Blackman appeared first on A copywriting podcast for copywriters.
Investing your time instead of spending your time. Time. It’s the most elusive asset you have and yet few copywriters seem to be able to control it. What do you do when you’ve run out of time? You can’t buy more. We’ve tried. So, how do you choose what’s worthy of investing your time […]
The post E91: Time saving tips for busy copywriters: Kate Christie appeared first on A copywriting podcast for copywriters.
Building a successful business from scratch. Imagine peeking into the office of other copywriters… copywriters doing their thing day in, day out. And making a success of it. Comparisonitis can be our undoing but it can incredibly useful to hear how and why other copywriters make the choices they do. That’s when comparisonitis turns […]
The post E90: From teacher to copywriter: Chris Cooper appeared first on A copywriting podcast for copywriters.
How to make the most of the quiet times. It’s nearly Christmas and that statement either makes you CHEER or BOO. Christmas is a time when our clients usually shut up shop. We can start getting anxious as we don’t have work lined up… We can enjoy some much needed time off ourselves… Or we […]
The post E89: Surviving Christmas + Q&A appeared first on A copywriting podcast for copywriters.
Why conversations make more money than pitches. Did you know that our brain responds differently to different messages? If you don’t want to write copy that puts readers on high alert, conversational copywriting is for you. In this episode, Belinda talks to Nick Usborne (copywriter with 40 years experience) about the shifts in copywriting […]
The post E88: The science of conversational copywriting with Nick Usborne appeared first on A copywriting podcast for copywriters.
And how you can be one. In our last episode, we talked about your copywriting business being a sock in a box. If you missed it, we talked about the risk of charging a premium level price tag without delivering a premium level service. We shared some helpful tips but we’re going in deeper today. […]
The post E87: Why are some copywriters so expensive? appeared first on A copywriting podcast for copywriters.
Is snazzy branding the key to a successful copywriting business? We’ve all been there. We were taken in by the schmick advertising, the snazzy designer, the bells and whistles. We buy the thing. Then it’s delivery and we unwrap the layers of shiny wrapping, dig through a giant box of those puffy polystyrene doo dars and […]
The post E86: Is your copywriting business a sock in a box? appeared first on A copywriting podcast for copywriters.
How to write profitable emails for clients Email is dead! No it isn’t! Email is the most powerful marketing tool on the planet! Which is it and how can copywriters use email marketing to boost their business? In this episode, Belinda chats to email marketing strategist Sarah Anderson. Sarah generously shares her tips on email […]
The post E85: Expert email marketing: Sarah Anderson appeared first on A copywriting podcast for copywriters.
The differences between US, UK, and AUS copywriting Language localisation can be a bit of a minefield. Between the US, the UK and good old Aussie-land we all technically speak the same language, right? So how hard could it be? Quite hard actually. Today, we’re covering the differences you need to know to take your […]
The post E84: How to take your copywriting global appeared first on A copywriting podcast for copywriters.
And how can they help transform your copywriting business? If you’re a copywriter, you’ve probably heard of the term Copy deck before, but you might not be 100% sure what it is. In this episode, we answer ALL your copy deck questions and explain how this one document could transform your copywriting business. Tune in […]
The post E83: What is a copy deck anyway? appeared first on A copywriting podcast for copywriters.
Now we’re all copywriters here, right? So we should be able to write, right? But the truth is, even after years of slaving at the typewriter, we all could still learn a thing or two. If you’re feeling lost with your writing… Or your ransom notes are going unanswered… Or people are ignoring your emails… […]
The post E82: 10 tips on Writing Better with Amanda VanElderen appeared first on A copywriting podcast for copywriters.
It’s been a long time coming but we’re finally tackling the topic of proofreading. This is right up the alley of many copywriters and editors, who offer proofreading as a value-adding service to their clients. Neither of us does this … in fact, we don’t even do our own proofreading. Are you shocked? You needn’t […]
The post E81: Perfect proofreading for error free copywriting appeared first on A copywriting podcast for copywriters.
With Sara Berry We all know as working copywriters that while we put our love, our heart, our soul, our everything into our clients’ marketing, we sometimes neglect our own. So today we’re focusing in on exactly what you need to do as a copywriter to build your business. To boost it, to make people more […]
The post E80: 10 easy marketing wins for Copywriters appeared first on A copywriting podcast for copywriters.
With D.P. Knudten Today Kate talks to D.P. Knudten, a copywriter from Wisconsin, about social media and how it can be a powerful booster for copywriters. Tune in to learn: What is ROTOMA (Return on Top of Mind Awareness), and why should copywriters care? What is Shoemaker’s Children Syndrome? In our increasingly visual world, how […]
The post E79: How copywriters can use social media to build their personal brand appeared first on A copywriting podcast for copywriters.
How to write blog content that boosts your profile with software services We’ve talked a little about finding your niche as a copywriter. Medical, government, health, finance. Finding the right niche for your skills can help you earn more moolah as you become a go-to writer who gets the ins and outs of a particular […]
The post E78: Writing copy for SAAS businesses, with Kaleigh Moore appeared first on A copywriting podcast for copywriters.
Tactics to deal with newbie fears and oldbie exhaustion In this solo interview, Kate talks to Robert Gerrish, a well-known name in the Australian solopreneuer world. Robert, a friend and mentor to Kate for many years, was one of the guest speakers at her recent CopyCon18 event in Sydney. He was a huge hit, even […]
The post E77: What keeps copywriters awake at night (and some simple solutions) with Robert Gerrish appeared first on A copywriting podcast for copywriters.
Getting through revisions as quickly and painlessly as possible. Our last episode focused on beating the blank page and getting your first draft ready. You’ve hit send… but now what? How do you manage the revisions process (especially when it seems to derail everything) and get the client through to approval? If you weren’t nervous enough […]
The post E76: Revisions and approvals – step by step process (part 2) appeared first on A copywriting podcast for copywriters.
A step by step process to get that first draft done. Does the blank page ever mock you? That blinking cursor, flashing at your lack of ability to start this copywriting project… to write a killer headline or craft a first sentence that wows each and every reader…? You’re not alone. Once you land a […]
The post E75: Beat the blank page! Our copywriting process from blank page to first draft appeared first on A copywriting podcast for copywriters.
Your questions. Our answers. As copywriters with our very own podcast, we’re often asked questions. Questions about copywriting. Questions about being a copywriter. Questions about managing our businesses and our family life. Questions about our dogs. So, every now and then we like to pull some out and answer them. That’s what today is all about. We’re […]
The post E74: Hot Copy Q&A appeared first on A copywriting podcast for copywriters.
All the chat, zero cheese. These days we’re all aiming to make a deeper, more real connection with our customers, and we know the way to do this is through conversational copy. Instead of stuffy, overly formal content we want to create warm, engaging, friendly wordage. Copy that makes it feel like we’re chatting with […]
The post E73: Writing conversational copy with Vikki Ross appeared first on A copywriting podcast for copywriters.
Tiny snippets of copy joy to help and persuade your customers So, you’ve finally finished writing your client’s copy. The homepage is ‘Wow,’ the content pages are engaging and you’ve done just the right amount of SEO to keep those pesky Google hummingbirds singing. But you’ve forgotten something. That’s right — your micro copy. We […]
The post E72: Micro copy: How to make a big impact with small copy appeared first on A copywriting podcast for copywriters.