Beauty Business Game-Changer: Recent Episodes

Jennifer Jade Alvarez

The Beauty Business Game Changer Podcast is a podcast for Hair Stylists that want to learn how to build and grow a successful business in the beauty industry. If you believe that you want more out of your career and life then this is the place to be. Award-winning stylist and host, Jennifer Alvarez, and special guests share their best tips and strategies on business, branding, marketing, and entrepreneurship. Her coaching will remove the roadblocks so you can overcome fear, shift your mindset, and create your dream business and life.

For more resources visit linktr.ee/jenniferjadealvarez Support this podcast: https://anchor.fm/jennifer-alvarez0/support

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MYA- Lead Generation Quiz https://joinmya.com/signup Use code JA2FREE for 2 months free New Hands-on Extension Workshop RICH STICH Workshop https://extensionsmarketingstrategy.my.canva.site/rich-stitch Join the free Facebook group to join like minded beauty pros! Facebook.com/groups/salonandsuitebusiness.

https://www.lisahuffhair.com/free-resources

Lisa Huff, owner of Soul Tribe, Stylist Soul Tribe, shares her journey in the beauty industry and how she built her successful online business. She started her career in cosmetology school and worked in various salons before realizing her passion for coaching and supporting other hairstylists. She started the Style of Soul Tribe mastermind in 2018 and has since helped independent hairstylists, salon owners, and commission stylists grow their businesses. Lisa emphasizes the importance of having a mentor and following a structured approach to achieve success. She also discusses the evolution of coaching strategies and the changing landscape of social media in the beauty industry. In this conversation, Jennifer Alvarez discusses the importance of having an exit strategy and being comfortable with losing clients in order to grow and evolve as a stylist. She emphasizes the need for a high average ticket and the importance of mindset and vision in achieving success. Jennifer also talks about the Stylist Soul Tribe, a coaching program she offers, and the topics covered in the program, including mindset, vision, success, and personal growth. She shares insights on marketing, including the effectiveness of Google My Business and the value of in-person events and community outreach. Jennifer also mentions the upcoming Resource Fair and the annual retreat for Soul Tribe members.

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MYA- Lead Generation Quiz https://joinmya.com/signup Use code JA2FREE for 2 months free New Hands-on Extension Workshop RICH STICH Workshop https://extensionsmarketingstrategy.my.canva.site/rich-stitch Join the free Facebook group to join like minded beauty pros! Facebook.com/groups/salonandsuitebusiness. In this episode, you will learn the scary reality the beauty industry is facing with deregulation and defunding. PLUS I will share with you the top coaching companies I work with and what I have learned being involved in these networking groups and attending conventions. If you are a salon owner, booth renter, salon suite owner this episode is for you. I hope you find this inspiring, insightful and empowering. Thank you for being a part of the Beauty Business Game-Changer Podcast. Please share with your beauty besties on Instagram and tag me @jenniferjadealvarez , . --- Send in a voice message: https://podcasters.spotify.com/pod/show/jennifer-alvarez0/message Support this podcast: https://podcasters.spotify.com/pod/show/jennifer-alvarez0/support

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MYA- Lead Generation Quizhttps://joinmya.com/signupUse code JA2FREE for 2 months free New Hands-on Extension Workshop RICH STICH Workshophttps://extensionsmarketingstrategy.my.canva.site/rich-stitchJoin the free Facebook group to join like minded beauty pros! Facebook.com/groups/salonandsuitebusiness. In this episode, you will learn the number one marketing tool that you need to attract and retain clients to your salon. Whether you are a hairstylist or salon owner, this tool is the only tool that you need to create massive growth and success to your client count and sales. --- Send in a voice message: https://podcasters.spotify.com/pod/show/jennifer-alvarez0/messageSupport this podcast: https://podcasters.spotify.com/pod/show/jennifer-alvarez0/support

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https://joinmya.com/schedule-jennifer-alvarez

Use code JA2FREE to receive two months free with you join!

Join the free Facebook group

Facebook.com/groups/salonandsuitebusiness

This episode explores why doubt and fear circulate our minds with ideas around a mindset reset to level up your career. You are in control of your choices and whether or not success will be your result. Don't let your mind stop you from achieving tremendous success in the beauty industry. Whether you are a hairstylist, lash tech, service provider, salon manager, or salon owner. Our minds are influential and will dictate our altitude in the beauty salon world. Serving yourself or servicing the client? You will learn in this episode the power of your mind and ideas on shifting your mindset in a positive, impactful way to make significant strides in your beauty career.

salonbusiness #salonbiz #hairstylistpodcast #beautyindustryprofessional #beautyprofessional #Hairsalon

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401k Planning for your salon

https://jenniferjadealvarez.myflodesk.com/401k

MYA- Lead Generation Quiz

https://joinmya.com/signup

Use code JA2FREE for 2 months free

New Hands-on Extension Workshop

RICH STICH Workshop

https://extensionsmarketingstrategy.my.canva.site/rich-stitch

Join the free Facebook group to join like minded beauty pros! Facebook.com/groups/salonandsuitebusiness

This episode is about 3 strategies every hairstylist needs to take action on in 2024 to see growth! From marketing, to 401K planning, to professional development and finances. Check it out and let me know what you will be doing differently in your business to stand out!

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https://joinmya.com/schedule-jennifer-alvarez

Use code JA2FREE to receive two months free with you join!

Extensions Marketing Strategy webinar on December 4th at 11am CDT

https://www.eventbrite.com/e/737136674637?aff=oddtdtcreator

Join the free Facebook group to join like minded beauty pros! Facebook.com/groups/salonandsuitebusiness

This episode is about attraction and retention behind the chair at the salon and what are the 4 areas that we can do to keep clients coming back and creating a great customer service. I drop some advice for salon owners and to service providers.

Business, entrepreneurship, salon owner, suite owner, solo artist, beauty industry professional, marketing strategies, business strategies and more!

The majority of lost business is because of poor customer service. In fact, 82 percent of consumers in the United States said they stopped doing business with a company due to a poor customer experience.

Our salon businesses lose 71% of consumers due to poor customer service.

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https://joinmya.com/schedule-jennifer-alvarez

Use code JA2FREE to receive two months free with you join!

Extensions Marketing Strategy webinar on December 4th at 11am CDT

https://www.eventbrite.com/e/737136674637?aff=oddtdtcreator

Used code GAMECHANGER for $20 off!

What's this webinar about?

ATTENTION SALON OWNERS & SOLO ARTISTS🚹

If your marketing strategy is more like throwing spaghetti 🍝 against the wall to see what sticks there is a better way to grow your busines. I know you are a busy đŸ€Ș business owner and if you have been looking for the secret sauce to that will grow your salon business.

If you have tried a all the things like: post and pray, setting your business cards out at the local businesses, or paid $1000 for a magazine ad that no-one read 😂 
 THIS CLASS WAS MADE FOR YOU.

(PSA, That totally was me 7 years ago 😳)

Fast forward to today I have learned through many marketing mistakes and discovered a strategy that is proven to drive more traffic to your salon and increase your revenue through hair extensions.

Join me on December 4th at 11am CDT to learn the 6ïžâƒŁ step marketing strategy that I use in my business to increase your clientele and sales so that you can grow your business easier, faster and with confidence. This class is perfect for salon owners or solo artists who want to learn how to leverage modern marketing strategies to double their income, traffic, and business with Extension services.

As a Salon Today, award-winning top 200 Salon, I will show how my salon generates leads daily for extensions and how we have doubled our business. Learn how you can implement the six strategies that will grow your extension business from Social Media, Collaboration, Website, Reviews, Referrals, and my favorite, LEAD GENERATION đŸ€© And because I know most Salon owners are busy, there are a dozen done-for-you marketing copy campaigns to implement in your in your business that are proven growth strategies!

Growing your salon isn’t easy 😅 but it doesn't need to be hard. Let me show you the framework to apply to your business and watch your business double. I can't wait to share how it is possible for you, too!

Sponsored by MYA- Meet Your Artist

Join the free Facebook group

Facebook.com/groups/salonandsuitebusiness

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https://joinmya.com/schedule-jennifer-alvarez

Use code JA2FREE to receive two months free with you join!

Extensions Marketing Strategy webinar on December 4th at 11am CDT

https://www.eventbrite.com/e/737136674637?aff=oddtdtcreator

Used code GAMECHANGER for $20 off!

What's this webinar about?

ATTENTION SALON OWNERS & SOLO ARTISTS🚹

If your marketing strategy is more like throwing spaghetti 🍝 against the wall to see what sticks there is a better way to grow your busines. I know you are a busy đŸ€Ș business owner and if you have been looking for the secret sauce to that will grow your salon business.

If you have tried a all the things like: post and pray, setting your business cards out at the local businesses, or paid $1000 for a magazine ad that no-one read 😂 
 THIS CLASS WAS MADE FOR YOU.

(PSA, That totally was me 7 years ago 😳)

Fast forward to today I have learned through many marketing mistakes and discovered a strategy that is proven to drive more traffic to your salon and increase your revenue through hair extensions.

Join me on December 4th at 11am CDT to learn the 6ïžâƒŁ step marketing strategy that I use in my business to increase your clientele and sales so that you can grow your business easier, faster and with confidence. This class is perfect for salon owners or solo artists who want to learn how to leverage modern marketing strategies to double their income, traffic, and business with Extension services.

As a Salon Today, award-winning top 200 Salon, I will show how my salon generates leads daily for extensions and how we have doubled our business. Learn how you can implement the six strategies that will grow your extension business from Social Media, Collaboration, Website, Reviews, Referrals, and my favorite, LEAD GENERATION đŸ€© And because I know most Salon owners are busy, there are a dozen done-for-you marketing copy campaigns to implement in your in your business that are proven growth strategies!

Growing your salon isn’t easy 😅 but it doesn't need to be hard. Let me show you the framework to apply to your business and watch your business double. I can't wait to share how it is possible for you, too!

Sponsored by MYA- Meet Your Artist

Join the free Facebook group

Facebook.com/groups/salonandsuitebusiness

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Webinar Coming Soon for Salon Marketing Strategies 👉 Get on the list! https://jenniferjadealvarez.myflodesk.com/marketingwebinar

Hands-on Workshop to increase your confidence, skill, and speed in Hair Extensions. Learn the why behind your technical skills to help you customize extension applications with intension, better results, and photo-worthy finishes. Learn Marketing Strategies that will double your extension business, profits, and visibility. Sign Up Here https://www.eventbrite.com/e/718460854757?aff=oddtdtcreator

How to create photo-worthy extensions FREE GUIDE 👉 https://jenniferjadealvarez.myflodesk.com/photoworthyextensions

Join the FREE Facebook community to connect with like minded beauty pro's like you! Facebook.com/groups/salonandsuitebusiness

As you are discovering your why, ask yourself these Three questions:

  1. What are the reasons behind your decisions and actions?
  2. Example: you decided to go to beauty school- what was the reason
  3. What drives you to keep going, even in the face of failure or difficulty?

  4. Is it that you see more for yourself? What is it that makes you resilient and persevere?

  5. Are you living life in alignment with your values and purpose?

  6. Most likely if you are feeling stuck or unfilled than you are not in alignment with your value and purpose

Creating a life mission- What do all my passions, interests, values, and future vision have in common? Take a moment to meditate on these questions 

1. Your values- Your core values are the principles or beliefs that guide your behavior, decisions, and actions.
2. Your strengths or special gifts or talents?
3. What is your passion?
4. Power Skills Strength?
5. What and who motivates you?
6. Why am I here?
7. What is my purpose?
8. Why does my life matter?

Please leave this podcast a rating and review 💓 and share on IG with your beauty besties! Tag me instagram.com/jenniferjadealvarez

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Join ESA Extension Specialist Academy https://www.eventbrite.com/e/extension-specialist-academy-tickets-718460854757?aff=oddtdtcreator

Looking to host a class at your salon? Send me an email to info@jenniferjadealvarez.com

Join the Free Facebook group! Facebook.com/groups/salonandsuitebusiness

Grow your extension business, make more money 💰, and have better finished results! Learn what it takes to be an Extension Specialist to have a thriving career & a rich life đŸ€©!

Join the Extension Specialist Academy on Monday, October 30th, 2023, from 9-4 pm CDT for a hands-on workshop! Located at 1230 North Convent Street #suite c, Bourbonnais, IL 60914

⚠ DOES THIS SOUND LIKE YOU RIGHT NOW?

  1. Your extension business isn’t where you want it to be.
  2. Struggling with building your extension clientele.
  3. Wish your extensions were more photo worthy.
  4. Lacking technique and success in your applications.

STOP 👏SETTLING👏 FOR 👏 AN 👏AVERAGE👏 EXTENSION👏 APPLICATION 👏 AND BUSINESS👏!

đŸ€©JOIN THE EXTENSION SPECIALIST ACADEMY TODAY!

In this hands-on workshop you will learn:

✅ How to camouflage your beads for a modern and picture worthy application

✅ Seamless and durable stitching techniques

✅ Color matching + Blended cutting that your clients will love

✅ Proven Marketing + Business strategies to increase reviews, retention and bring new clients in weekly!

👉 Who is this class for? Whether you're a newbie to the extension world or need to brush up on your technique, this event is designed to help you take your skills and business to the next level.

So what are you waiting for?

Join the Extension Specialist Academy and unlock your success as a hair extension specialist. Don't miss out on this incredible opportunity to transform your career. Reserve your spot today and get ready to elevate your hair extension business!

OK HERE ARE THE SHOW NOTES

So how do we get clear and figure out which direction we should go in life?

  1. What do we enjoy in our careers?
  2. Ask yourself if what you are doing in your life fills your heart and pocket?
  3. What do we dislike?
  4. What are we passionate about?
  5. What do we Value?
  6. What change do we want to see in our industry?
  7. What does your dream lifestyle look like?
  8. How does this vision help others?
  9. What kind of work do you enjoy that doesn’t feel like work?

The vision should include:

1. Where you will be in life and your career
2. How you will feel when this is attained
3. What type of people will you help along the way?
4. What type of people will you surround yourself with?
5. What type of person you will be?
6. What your 1-2 focus will be

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Join ESA Extension Specialist Academy https://www.eventbrite.com/e/extension-specialist-academy-tickets-718460854757?aff=oddtdtcreator

Looking to host a class at your salon? Send me an email to info@jenniferjadealvarez.com

Join the Free Facebook group! Facebook.com/groups/salonandsuitebusiness

Understand where we are at:

Let’s ask ourselves and write out our emotional state:

  1. What is frustrating me right now?
  2. Why am I ________ (unhappy, not making money, stuck) where I currently am at
  3. Why is it important that I change ___________ (location, career, specialty, or directions)
  4. Who are the top 5 people I spend time with?
  5. What am I currently doing that is helping me in this particular area of my life. (Working with a mentor, learning something new, signed up for a workshop

Let’s stop this story that’s playing in your mind on repeat and let’s meditate on finding clarity. I challenge you to carve out 15-30 minutes to sit in silence with no technology or distractions. Just you, a paper, a pen (and maybe Jesus if it’s you are feeling like you can’t carry the weight)

The only way you will get out of your current state physically and mentally is by making small steps towards something new. You deserve everything good in life that you desire and can persevere. I believe in you and I’m cheering you on!

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Join the FREE Facebook with like-minded beauty professionals like yourself www.facebook.com/groups/salonandsuitebusiness

Free Salon.Marketing consultation to build out a gorgeous website and boost SEO You can book a free consultation here: https://salon.marketing/free-consultation/

Today's Guest Amy Carter

https://empoweringyouconsulting.com/
www.calendly.com/amycarter/30min
FREEBIE. https://empoweringyouconsulting.com/12-ways-to-grow/
https://www.instagram.com/amycartereyc/

Amy Carter is a beauty industry expert, salon owner,

entrepreneur, moneymaker and game-changer obsessed

with empowering other salon & spa business owners. As

Principal & Founder of Empowering You, a beauty

industry consulting company founded in 2009, Amy

understands the overwhelm and pitfalls of starting your

own salon or spa business. At age 22, she unknowingly

bought a bankrupt salon and spa, working hard to bring it

back to life & learning lessons along the way. By age 40,

Amy scaled two businesses beyond seven figures. Her

goal as a coach is simple: to help clients achieve personal

satisfaction from their professional endeavors by

expanding their client base, increasing profits, operating

more efficiently and more. Amy is a true believer that all

entrepreneurs can be successful in both business and life,

and she continues to share that formula, including

through her recently released book Boldly Brilliant: How

to Break Through to a 7-Figure Income.

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Join the Free Facebook Group and connect with like-minded beauty badasses like yourself www.facebook.com/groups/salonandsuitebusiness

Please Leave a 5 Star Review and tell us what you thought of this episode!

Learn more about todays guest at https://joinmya.com/

Follow Kati on Instagram at Instagram.com/Beyondthetechnique

Join the Seven Figure Mastermind https://joinmya.com/salon-group-mastermind-sessions

During the early stages of running Be Inspired Salon, our founder, Kati Whitledge, discovered a pain point many industry professionals face — failing to know if their marketing efforts are truly working.

Beauty industry professionals spend thousands on marketing tactics every year. Still, with a new client retention rate of 30% throughout the industry, it’s hard to know if we’re actually keeping most new clients.

The solution? Create a resource that empowers business owners to better themselves, their team, and their clients. That solution originally became Meet Your Stylist, a fun, easy, and accurate match-making technology designed for salons, hairstylists, and their clientele.

Since then, Meet Your Stylist has evolved into mya, the proprietary match-making software serving hairstylists, barbers, and estheticians throughout the beauty industry.

Where We Are Now

mya has now helped hundreds of professionals across the beauty industry grow their businesses through better first-time experiences. By pairing people based on their skill set, budget, personality and lifestyle preferences, mya creates lasting relationships that keep both sides coming back for more.

mya was created to help beauty industry professionals build their perfect clientele. We believe everyone should have confidence in their appearance, so we strive to create unique experiences that cater to each client’s personality, budget, love language, and lifestyle preferences.

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Facebook.com/groups/salonandsuitebusiness

instagram.com/jenniferjadealvarez

info@jenniferjadealvarez.com

Leave a five star review and let me know what topics you would love to hear more on! Thank you for being a part of the podcast

There are two ways to increase your income and that is through guest count and your average ticket. But how do we increase this?

Signature Consultation

  • What do you like and dislike?
  • What is the goal?
  • What is the history

  • What is the inspiration (Never take the verbal description of clients desire as an accurate description)

  • Recommend the solution - What is the homecare and maintenance for this look

  • Cost transparency

  • Time transparency
  • Verbal Agreement to move forward
  • If a a color correction or a questionable result sign a consent form

Retail

The importance of retail is that it is directly related to increasing your retention and referrals. For the salon it increases the profits without the trade of time. The salon can use their profits to invest in more opportunities for sales and supplies. When we purchase X amount of products we can redeem rewards like BACKBAR or education.

When to talk about retail and how:

  1. During service- 4 times 4 different ways

When using the product, tell them the cadence of it. The key word is telling. If you don't mention it throughout their entire service and then at the end when they leave the treatment room or take off the cape they are not paying attention or focused on your recommendations because now it feels salesy.

  1. The rule of three- Clients are 75% more likely to purchase 1 product when recommended three. Make a habit of setting the three products you would like them to take home right in front of them.

Timing is everything so I would set the products in front of them during their processing or right before you blow dry or cut their hair.

It is your responsibility to study what is on the shelf and know how to use it what the benefits are and who is a good candidate for that product

Make yourself flash cards, google it, ask someone for help. Make yourself a list of products that are beneficial to specific challenges Dryness, Aging, Oily, color retention, repair. Any challenge that you can think of

We need to be quick on our feet and if you don't know that answer your response should be

“I don't know the answer to that but I will find out and get back to you by tomorrow”

Rebooking

Despite certain beliefs, rebooking is essential to your business to increase FOV, proper maintenance, builds trust and relationships, creates predictable income, and customer loyalty.

While color is on their hair this is when we need to rebook their next 2 visits. The goal should be 75% of your clients should have their next 2 visits on your books. Especially if they are a modern blonding, extension client, or getting ready for a special event and need their hair and skin looking its best.

Upgrading the service

Enhancing the guest experience. If we don't offer the answer will always be NO.

Increasing the average ticket is done through upgrading the service. I recommend packaging in your treatments or upgrades during the consultation. In what ways can you give them the ultimate experience? Verbally communicate the benefits of these enhancements along with price transparency because no one enjoys a sticker stock.

Another great time to offer an upgrade while the client is relaxing (such as while they are processing, or during a massage, or scalp massage) Make a list of all your upgrade opportunities that you can offer during a service. You could create a special menu and show clients after their consultation and ask if there is anything that would like to add during today's visit that they would like to enjoy

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Leave me a 5 Star Review and share what question or topic you would love to learn more about

Join the free Facebook group! www.facebook.com/groups/salonandsuitebusiness

Follow me on IG and send me a DM of what you want to hear more of on the podcast www.instagram.com/jenniferjadealvarez

Follow Jamie and learn more

https://www.jamiedana.com/

https://jamiedana.lpages.co/new-rsa-salespage-evergreen/

https://jamiedana.lpages.co/tss-doors-closed-waitlist-page-after-march-2023/

www.instagram.com/jamiedanahairstylist

Jamie is a well-known influencer with a wealth of knowledge on how to use Instagram to grow your hair business.

As a fellow business owner, I know how challenging it can be to attract new clients and grow your business. However, the strategies Jamie shares in this podcast episode can help you take your hair business to the next level. She provides invaluable insights and tips on how to use Instagram to promote and market your hair business effectively.

The podcast episode is available now for you to listen to on Apple Podcasts, Spotify, and other major podcast platforms. Be sure to tune in and listen to what Jamie has to say. You won't regret it!

After listening to this episode, you will feel so much more confident about how to use Instagram to market and grow your hair business.

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Join the Free Facebook group community Facebook.com/groups/salonandsuitebusiness

Learn more on the statistics of the compensation study report and join the market research of the beauty industry. Salon owners, Entrepreneur and 'Intrepreneur'

QNITY offers simple and visual tools to help you learn financial literacy of your business whether you are behind the chair or a boss babe, they got you covered. This unique and stellar education company and change the money story of stylists and salon and spas. This is one episode and company you must keep on your radar.

Follow todays Podcast Guest Erin Kuhn, and president of Qnity

The Fill May 21-23, 2023 = www.fillbyqnity.com

The Qnity Institute/Participate in the next Compensation Study = www.qnityinstitute.com

Qnity SBO = www.qnityinc.com

Qnity for Schools = www.qnityforschools.com T

o listen to MONEY O2 Podcast = www.moneyo2podcast.com

To follow us on social, @qnityinc

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Join the free Facebook group

www.facebook.com/groups/salonandsuitebusiness

Jen is a thirteen-year salon industry veteran who serves as the COO at both

Salon Rootz and Endz Salon Studios located in Medina, Ohio. Salon Rootz is a 12-time Salon Today Top 200 winner and a 11-time STAMP honoree.

Jen has a passion as well as an infectious drive, to help the salon industry with innovations for growth and profitability. Using her background in marketing, e-commerce, SEO, web creation, graphic design, and her heart for the salon industry - Jen looks to elevate others.

Jen is also a lifelong learner, a pursuit that has led her to joining the 124Go Coaching and Consulting team. With 124Go, Jen has a greater opportunity to inspire and create strategies that will help your team and your company achieve new milestones.

Her motto is 

Together, we get growing!

https://124go.com/

follow Jen on www.instagram.com/jen_leblanc_ohio

what

won't

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Join the free Facebook Community and ask questions and connect with other beauty professionals like yourself at facebook.com/groups/salonandsuitebusiness

Learn more about Rob and his consulting business https://linktr.ee/rob.raiseyourlidconsulting

Join the class: A Path to better boundaries https://raiseyourlidconsulting.ticketleap.com/a-path-to-better-boundaries/

Beware of your ego, as it will get in your way of learning more and ultimately keep you stuck in an old way of thinking.  

Self-importance to Value self

Position of power to arrogant ( warning don't be here!)

How to filter through all the noise? Why do you gravitate to a specific coach? Do they have credibility, and does this make sense for your business?

You must lead yourself before you lead others.

Leaders must always Influence & Be about others.

Listen to Learn

Assumption and comparison is a killer!

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Listen to the full episode to learn from Ohio's #1 salon and spa with six locations and a yoga studio. Debbie Penzone, president and CEO of Penzone Salon and Spa, shares their outstanding business's beginning and rebranding.

Raised in a tight-knit family in a small town, Debbie is passionate about giving back, from leading a nonprofit board to driving to the hospital and taking the time to style a cancer patient. Debbie donates a considerable amount of time serving on the boards of several industry, nonprofit and charitable organizations, including:

â–Ș Vice President of the International SalonSpa Business Network

â–Ș Member of Intercoiffure and the Professional Beauty Association

â–Ș Childhood League Assisting Board XII

â–Ș American Heart Association Board Member

â–Ș Franklin Park Conservatory Sustaining Board Member

Formerly:

â–Ș Responsible RestartOhio Personal Services Advisory Group Chairperson

â–Ș Childhood League Center President

â–Ș Women's President Organization Board Member

â–Ș A Kid Again Board Member

â–Ș American Cancer Society Board Member

â–Ș Dress for Success Board Member

â–Ș Haven of Hope Board Member

â–Ș SAKS Fifth Avenue External Advisory Board Member

Debbie founded Earth Angels, which donates money to causes from fighting cancer to empowering girls. She recently opened a new fund at The Columbus Foundation called the "LIT LOVE LIFE + YOGA Fund," which supports wellness in all forms throughout Columbus. She established the Charles Penzone Mother-Daughter Spa Day with A Kid Again, pampering teen cancer patients and their mothers for nearly 20 years. She helped the American Cancer Society develop its "Look Good, Feel Better" program and is an active supporter of Pelotonia and Komen Race for the Cure.

Debbie also authored "Debbie's Clubℱ: Discovering MyTrueBeautyℱ for Girls," an interactive workbook to inspire girls to recognize their unique inner beauty.

She is a certified yoga instructor and meditation guide, a marathon runner, a cyclist, a vegan, an optimist, a traveler, an art lover, and a fashion enthusiast. In addition, Debbie is a devoted wife to her husband, Charles, chairman and founder of Charles Penzone Incorporated. When not leading the business, you'll likely find her cooking a new recipe in the kitchen, laughing with her husband, or on a yoga mat.

https://www.penzonesalons.com

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Three Steps of Service

  1. Add-ons
  2. Rebooking
  3. Retail

These are the standard that we must hold ourselves accountable to complete

Mindset around rejection

Client says no to a treatment:

  • Why should they get treatment?
  • Why should they get one today?
  • What are the objections that would stop you from getting one?
  • No Time
  • No Money
  • No Value
  • No Urgency

Client says no to rebooking:

  • Why should they rebook?
  • Why should they rebook today?
  • What are the objections that would stop you from rebooking today?
  • No Time- their schedule is too busy. Unknown calendar
  • No Urgency- they have a wide open schedule and they think you do too
  • Fear of commitment
  • Uncertain of results- will they like how they look and feel a few days from now. Maybe they aren't sure if they were satisfied with your service

Client says no to take home care

  • Why should they take any aftercare home?
  • Why should they take any aftercare home today?
  • Will this really help them?

What are the objections

  1. No money- im on a budget
  2. No need - i already have stuff at home
  3. No urgency- ill get it next time
  4. Uncertainty- Ill think about it

Goal:

Not to think about their response but our responsibility as a professional to ask, recommend, and control how we want to operate our business while building strong relationships

OVERCOME REJECTION

Dig deep to find where this fear began

Remember it isn't a rejection of YOU personally but the role you play, or the service or product you sell.

Homework:

Write out the bricks in your life: the obstacles you face, fears that stop you, challenges that hold you back.

Now Write out the mindset, attitude, education, tools, and people that are on your success train that help create the momentum you need to run over all those bricks in your life!

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https://beautybusinessguides.com/

As a beauty business coach she helps Salon Owners, Independent Hairstylists and Beauty Professionals build stronger businesses. As a Salon Owner and Stylist of 20 years, she's been successful in building 2 salon businesses while navigating the changes in our industry. She has created a revolutionary approach to structuring salon menus, services and pricing by creating a Modern Menu & Hybrid Pricing Blueprint, as well as a comprehensive business auditing plan that puts salon owners well-being and profits first.

What challenges did you face when you started

Tell us about your salon model and the good, bad and the ugly truth of business ownership?

Why did finances and numbers become your obsession?

You coach salon owners 1:1 and do a salon audit. What things do you look for and what do you think most salon owners are missing in the business?

What areas in salon business are overspending or can cut costs?

When you started to buckle down and understand your expenses and prices, what were some things you found that surprised you?

You shed light onto taxes and write offs. What are some misconceptions you have seen or heard as a coach?

You coach salon profit. With all the money going in and out, where can salon owners start a better cash flow and profit trajectory?

When it comes to numbers you are a wiz at breaking down formulas to help owners understand their business. What was that experience like figuring out a way to simplify these numbers to help transform businesses?

You teach towards many different business models. Do you have a favorite and why?

Can you tell us what the Modern Menu is?

When it comes to creating a menu, what are the most common mistakes you hear salon owners making?

It’s been a hot topic the past few years of hourly pricing in your experience. What are the pros and cons of this method?

Hybrid Pricing

Besides menu and pricing creation, what other KPIs do you think are the most important to track to determine success?

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Listen and learn about the discipline and mindset shifts of developing your inner leader to find fulfillment and success. This deep conversation is what you need if you feel lost, stuck in a rut, mundane, or down. Chris's enlightened mindset and the ideas he shares will cause you to rethink. So take a walk with this podcast episode because you will be deep in thought with the lessons learned and the light shining on what it takes to make peace within yourself. Chis is a lifelong Hairstylist, turn salon owner, motivational, educational leader, and speaker. In this conversation, Chris reveals recovery, peace, success, and what it takes to find it in this busy saturated world. 

To connect with Chris, send him a DM to instagram.com/chrissulimay

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Heather opened a salon in 2013 and just celebrated 9 years as a badass business owner whose modo and legacy is to positively impact people. She started small and grew her way to make big move, great success as she has take industry professionals along the way their salon ownership and the creator of PIP UNIVERSITY

Follow Heather at

https://www.pip-university.com/

https://www.instagram.com/pipuniversity/

Get the full scoop in this episode:

  1. Tell us how you got your start in the industry
  2. What fears did you have around becoming a salon owner
  3. Now you operate your business from Houston, what is that like?
  4. Where is your business like now?

What is your role

  • Create opportunities and do the right work. Praise your team and trust them.

  • What’s the most challenging part of being an absent owner and what obstacles did you overcome to get there?

  • Tell us about pip university and how this was created?

  • You spoke at Data Summit with professor Jen, can you share some insight to your topic called Profit off the top

  • Payroll, Payroll Taxes 3%, 5% profit, the rest OPEX

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Gotta a HOT TOPIC or would like to be a guest on the show? Send me an email info@jenniferjadealvarez.com

We need to get inside of our team's head, find out:

  • what their motivations are?
  • Where they’re lacking confidence?

One of the top factors for employee burnout is lack of recognition for hard work or accomplishments according to GUSTO and companies with highly-engaged employees saw 59% less turnover than other companies!

A hand written card can go a long way!

What we need to focus on is:

  • Why are you working so hard in your life
  • Is there something that you are really striving for that you desire and your life professionally and personally.

Leadership

  1. Set Boundaries
  2. Coach for improvements
  3. Cheer for the wins
  4. Be ok if some members are ok with where they are
  5. You can't make everyone happy so stick with your vision and goals
  6. Spend time onboarding your new hires: learn their motives, desires, and establish a relationship

October Promotion Ideas

$10 Trick or Treatments- Wow your client with your extra services and offer it full price this holiday for repeat business

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Got a questions or comment? Let's connect info@jenniferjadealvarez.com

  1. Mindset

  2. Lessons in life will be repeated until they are learned- It’s inevitable that challenges will arise and not everyday will go according to the plan. We must be in the constant state of learning, implementing and preparing for the good times and the difficult times.

  3. Take Action

  4. Learn 20%, take action 80%- Just because you are doing a lot more doesn't mean you are getting a lot done. Don't confuse movement with progress.

  5. Practice, Train, and Prepare yourself so that you are ready for situations.

  6. Motivation

  7. Why do you work - What are your priorities? No one wants to do the hard stuff and work isn't always going to be fun. It is all a part of the job description though. You need your towels folding, bathroom clean, bills paid, and catering to clients needs. It's not always the most glamorous part but it is one segment of our job tasks. Remembering your goals of what you are working towards while maintaining balance will keep you motivated and your emotions in check. When you are at work..WORK. When you are at home make time for yourself to relax. That is balance and then you are better equipped to give it 100%

  8. Expectation-

  9. Diamonds are formed under pressure, but never forget, they are not formed overnight. use the pressure in life to help you produce. As you are working towards a bigger dream and vision the pressure will be more challenging. There will be bigger obstacles that will try to distract and detour you from what matters. These are the situations that are preparing you for your next level.

  10. Be resilient- don't let little things that you can't control get the best of you.

  11. Discovery- When we truly know and accept ourselves, we are able to make better decisions for ourselves; pursue careers, relationships and goals that are in line with our true values and desires – making for a more purposeful, content and happy life.

  12. Personal Responsibility-

  13. Self Awareness- Knowing others is intelligence; knowing yourself is true wisdom. Mastering others is strength; mastering yourself is true power.
  14. You have everything you need
  15. You are the only one standing in your own way
  16. Developing courage, discipline, consistency

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Salon owner

Visionary

  1. Leadership

Self-reflect and growth

Ask for feedback

Make time to lead your team:

  1. Delegation

  2. Culture- “If you help enough people get what they want you will in turn get what you want”

Employee

Customer Service

  1. How to make this client experience extra special
  2. Give them ALL a Signature consultation
  3. Our dialogue

Learning and Practicing Technical Skills

Creating happiness

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Want to learn more about Ronit and Her new book Profit first?

https://ronitenos.com

You gotta get your copy of Profit first for salons here https://profitfirstsalons.com

Transform Your Beauty Business from a Cash-Eating Monster to a Money-Making Machine

If you’re sick and tired of feeling sick and tired, if you wish you could work fewer hours, free your schedule and make time for what matters, if you want to generate more profits that help balance your business

Who is Ronit?

Ronit Enos, is a Profit Jedi, host of Huddle Time with Ronit, Amazon bestselling author of Profit First for Salon and the business mastermind behind helping business owners seamlessly generate record-breaking net profits that powerfully elevate their impact. As a serial entrepreneur, Ronit launched and grew her Maxime Brand into an award-winning 7-figure salon (with 6-figure net profits), propelling her to the top 1% of salons in the country.

What is Salon Cadence?

SALON CADENCE IS THE ONLY PREMIERE BUSINESS EDUCATION PROGRAM SPECIFICALLY DESIGNED FOR SALONS, SPA OWNERS, AND BARBERSHOPS. Through its innovative approach, Salon Cadence’s coaching programs and free trainings teach salon owners how to efficiently manage their cash flow, clear the clutter that gets in the way of running a high profit, low-stress business, and put them on a highly-structured and predictable path to 7-figure profits.

Want more info? https://learn.saloncadence.com/coaching-programs

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In this class you will learn 5 low cost ways to market your business to bring in your dream clients, increase your retention, bring in more referrals and generate more sales. In addition I will share my 3 strategies that will double your teams income and happiness

Use Code Jennifer5 https://www.ilbeautyceu.com/2022-virtual-education-event/2022-virtual-event

Communication – Developing strong communication skills is essential when it comes to building a successful career.

  • 93 percent of communication is non-verbal.
  • People’s perception of you
  • Are you Active Listening during your consultation- listening to understand
  • What is your Facial Expressions? Are you making eye contact, nod your head. What is your attitude
  • 55% is Body Language
  • 38% is the tone and inflection,
  • Verbal Communication- How you articulate information and expectations
  • When you attain strong communication skills you will be More productive, have better control, and develop stronger relationships

Teamwork- any company hiring right now is looking for a teamplayer. Teamwork is based on relationships, and at the foundation of every relationship is trust

  • Collaboration- you can go fast alone or far together. I love collaborating on clients hair to accomplish the task at hand. There is a better experience for the client, the ideas are typically better as there are different perspectives and you most likely can learn something from each other. Be clear on the goal to complete project and be on the same page.
  • Conflict management- No matter how well your team gets along, there are bound to be conflicts at some point. Knowing how to de-escalate and resolve issues will be key to keeping you and your team happy, healthy and productive. I always believe it is best that two people work things out before management steps in.
  • Trust- Trust develops over time after getting to know people and seeing evidence that you can rely on them. hold each other accountable for the goals you set.
  • Reliability- You want to be a reliable team member so that your coworkers or leader can trust you with certain jobs, responsibility or company information

Time management

Without proper time management skills, you simply lack the capacity to organize your time, yourself in general or others in a smart and consistent way. If you want to be good at time management, you have to treat your time as the most precious resource you possess.

  • Managing time effectively demonstrates your ability to work efficiently and productively. I believe it is important to arrive atleaset 15 minutes before your client so that you can mentally prepare and have your station and any loose ends squared away
  • When you have strong time management skills it allows you to prioritize and recognize the importance of delegation. Example if you are working with an assistant how can they help you do save time by setting up your station and handing you foils. If you are a business owner you can hire a social media manager so that you can focus more on growing your business and team.
  • Great time management also highlights other key skills such as goal setting, focus and stress management.
  • Setting boundaries- Its ok to say no even if that means no to yourself. Think about how long you scroll on social media. Do you think it may be time to put boundaries in place of how long you are filling your mind with nonsense?
  • Make time for rest- Do things for yourself to help eliminate burnout

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The #1 Call Center and Virtual assistant for beauty professionals and med spas! All of our listeners will receive a Complimentary Month of Voicemail Service with your Plan. Just use the code GAMECHANGER

Go to www.MySalonDesk.com to sign up today.

Join the free Facebook Group and connect with more aspiring entrepreneurs like you Facebook.com/groups/salonandsuitebusiness

Whether you need help starting a business behind the chair or opening a salon I have been there done that and will share all I know from 20 years in the beauty industry, painful mistakes to avoid, and help you get clear on your path to success. Want to work on-on-one together?

https://jenniferjadealvarez.com/work-with-me

ABS Recap

Empowering You

identify the perfect candidate

What are the qualities ARE WE looking for

  1. Hungry
  2. Passionate
  3. Motivated
  4. Desire success
  5. Moldable
  6. Self-aware
  7. Likable
  8. Enthusiastic
  9. Positive Energy
  10. Servant mentality

1-10 rate yourself (1 low) on where you can improve

Discover your gaps

  1. Growth
  2. Define Culture
  3. New Hire Vision
  4. Recruit
  5. Interview That Works
  6. Train
  7. Dreams
  8. Systems
  9. Have Fun

Mireya Villareal

  • What makes you feel fulfilled
  • What do you love doing
  • What are you doing that you hate
  • Don’t fear the next step

Canvas Me

Purpose discovery exercise

3 life defining moments before age of 13

Discover what are your limiting believes and turn it into your superpower

How to humanize your process

Share your story

Social media

‱ Have staff post about culture on social media

‱ Highlight reel - career opportunity

‱ Ask staff to share why you love being a part of your salon. Why do you like working here

‱ Highlight your purpose + value

‱ Highlight your culture

‱ What’s your story

‱ Interview employees

‱ Highlight a day in the life- education, client, atmosphere

‱ Finding stylist + how

‱ We don’t find great employees we build them.

‱ Your training program matters

‱ Maintained pathway (not ready for an assistant)

‱ assistant program (beauty school students)

‱ coaching + pathways

‱ Willing, desire, hungry

Get the word out

‱ website: what’s the brand about

‱ social media: why you do good hair

‱ Google- What does it feel like to work with you

‱ 4 proof of why you are cool, what’s the vibe and why they should do business or work with us

What story are we telling

Daniel Mason Jones

It’s not a gift if you don’t give it away

If it’s about you, you’ll never be successful

Be approachable

Each one reach one

Leaders need to be the calmest people in the room

High emotions equal low intelligence

If you have a goal, you need to get clear

‱ what’s your plans?

‱ Take action

‱ What’s not working in the beauty industry

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The #1 Call Center and Virtual assistant for beauty professionals and med spas! All of our listeners will receive a Complimentary Month of Voicemail Service with your Plan. Just use the code GAMECHANGER

Go to www.MySalonDesk.com to sign up today.

Join the free Facebook Group and connect with more aspiring entrepreneurs like you Facebook.com/groups/salonandsuitebusiness

Whether you need help starting a business behind the chair or opening a salon I have been there done that and will share all I know from 20 years in the beauty industry, painful mistakes to avoid, and help you get clear on your path to success. Want to work on-on-one together?

https://jenniferjadealvarez.com/work-with-me

Learn more about todays guest

Katie Godfrey

Director at KG

https://linktr.ee/katiegodfrey

𝚆𝚒𝚗𝚗𝚎𝚛 â€œđ™±đšŽđšŠđšžđšđšą 𝚃𝚎𝚌𝚑𝚗𝚒𝚌𝚒𝚊𝚗 đ™Ÿđš 𝚃𝚑𝚎 𝚈𝚎𝚊𝚛 đŸžđŸ¶đŸžđŸžâ€ đ™¶đš•đš˜đš‹đšŠđš• 𝙰𝚠𝚊𝚛𝚍𝚜

𝚆𝚒𝚗𝚗𝚎𝚛 â€œđ™±đšŽđšœđš 𝙮𝚱𝚎𝚕𝚊𝚜𝚑 & đ™±đšŽđšŠđšžđšđšą 𝚃𝚎𝚌𝚑𝚗𝚒𝚌𝚒𝚊𝚗 (𝚄đ™ș) đŸžđŸ¶đŸžđŸ·â€œ 𝙾𝚗𝚏𝚕𝚞𝚎𝚗𝚝𝚒𝚊𝚕 đ™±đšžđšœđš’đš—đšŽđšœđšœđš đš˜đš–đšŽđš— 𝙰𝚠𝚊𝚛𝚍𝚜

𝚆𝚒𝚗𝚗𝚎𝚛 “𝙿𝚑𝚘𝚛𝚎𝚜𝚝 đ™Č𝚕𝚒𝚎𝚗𝚝 𝙮𝚡𝚙𝚎𝚛𝚒𝚎𝚗𝚌𝚎 𝙰𝚠𝚊𝚛𝚍” đŸžđŸ¶đŸžđŸ·, đŸžđŸ¶đŸžđŸ¶, đŸžđŸ¶đŸ·đŸż, đŸžđŸ¶đŸ·đŸŸ, đŸžđŸ¶đŸ·đŸœ, đŸžđŸ¶đŸ·đŸŒ

đ™”đš’đš—đšŠđš•đš’đšœđš “𝚂𝚊𝚕𝚘𝚗 đ™»đšŽđšŠđšđšŽđš› đ™Ÿđš 𝚃𝚑𝚎 𝚈𝚎𝚊𝚛” 𝙿𝚛𝚘𝚏𝚎𝚜𝚜𝚒𝚘𝚗𝚊𝚕 đ™±đšŽđšŠđšžđšđšą đŸžđŸ¶đŸžđŸ·

𝚆𝚒𝚗𝚗𝚎𝚛 â€œđ™±đšŽđšœđš đ™»đšžđšĄđšžđš›đšą đ™±đšŽđšŠđšžđšđšą 𝚂𝚊𝚕𝚘𝚗 đŸžđŸ¶đŸžđŸ·

đŸč𝚛𝚍 "𝙾𝚗𝚜𝚙𝚒𝚛𝚊𝚝𝚒𝚘𝚗𝚊𝚕 𝚆𝚘𝚖𝚎𝚗 đ™Ÿđš 𝚃𝚑𝚎 𝚈𝚎𝚊𝚛” đŸžđŸ¶đŸžđŸ¶

𝚆𝚒𝚗𝚗𝚎𝚛 â€œđ™·đšŽđšŠđš•đšđš‘ & đ™±đšŽđšŠđšžđšđšą đ™”đš›đšŠđš—đšŒđš‘đš’đšœđšŽ 𝚘𝚏 𝚝𝚑𝚎 𝚈𝚎𝚊𝚛 đŸžđŸ¶đŸžđŸ¶ đ™»đš’đšŸđšŽđš đš’đš›đšŽ 𝙮𝚡𝚌𝚎𝚕𝚕𝚎𝚗𝚌𝚎 𝙰𝚠𝚊𝚛𝚍𝚜

𝚆𝚒𝚗𝚗𝚎𝚛 â€œđ™±đšŽđšœđš đ™·đšŽđšŠđš•đšđš‘ & đ™±đšŽđšŠđšžđšđšą đ™Č𝚕𝚒𝚗𝚒𝚌 đ™”đš›đšŠđš—đšŒđš‘đš’đšœđšŽ - 𝚂𝚘𝚞𝚝𝚑 𝙮𝚊𝚜𝚝 𝙮𝚗𝚐𝚕𝚊𝚗𝚍” đŸžđŸ¶đŸ·đŸż

𝚆𝚒𝚗𝚗𝚎𝚛 â€œđ™±đšŽđšœđš đ™±đšŽđšŠđšžđšđšą 𝚂𝚊𝚕𝚘𝚗 - đ™±đšŽđšđšđš˜đš›đšđšœđš‘đš’đš›đšŽâ€ đŸžđŸ¶đŸ·đŸŸ

𝚆𝚒𝚗𝚗𝚎𝚛 â€œđ™»đš„đš‡ 𝚂𝚊𝚕𝚘𝚗 đ™Ÿđš 𝚃𝚑𝚎 𝚈𝚎𝚊𝚛” đŸžđŸ¶đŸ·đŸœ

𝚆𝚒𝚗𝚗𝚎𝚛 â€œđ™Œđš˜đšœđš đ™ŸđšžđšđšœđšđšŠđš—đšđš’đš—đš 𝚂𝚊𝚕𝚘𝚗 đ™Ÿđš 𝚃𝚑𝚎 𝚈𝚎𝚊𝚛” đŸžđŸ¶đŸ·đŸŒ

𝟾𝚗𝚍 𝙿𝚕𝚊𝚌𝚎 “𝙮𝚱𝚎𝚕𝚊𝚜𝚑 𝚃𝚎𝚌𝚑𝚗𝚒𝚌𝚒𝚊𝚗 đ™Ÿđš 𝚃𝚑𝚎 𝚈𝚎𝚊𝚛” đŸžđŸ¶đŸ·đŸŒ

đ™”đš’đš—đšŠđš•đš’đšœđš “𝚃𝚛𝚊𝚒𝚗𝚒𝚗𝚐 đ™Č𝚎𝚗𝚝𝚛𝚎 đ™Ÿđš 𝚃𝚑𝚎 𝚈𝚎𝚊𝚛” đŸžđŸ¶đŸ·đŸŒ

𝚆𝚒𝚗𝚗𝚎𝚛 â€œđ™»đš„đš‡ 𝚂𝚊𝚕𝚘𝚗 đ™Ÿđš 𝚃𝚑𝚎 𝚈𝚎𝚊𝚛” đŸžđŸ¶đŸ·đŸ»

𝚆𝚒𝚗𝚗𝚎𝚛 â€œđ™”đšŠđš—đšœ đ™Č𝚑𝚘𝚒𝚌𝚎 𝙰𝚠𝚊𝚛𝚍𝚜” đŸžđŸ¶đŸ·đŸ»

𝚆𝚒𝚗𝚗𝚎𝚛 “𝙮𝚱𝚎𝚕𝚊𝚜𝚑 𝚃𝚎𝚌𝚑𝚗𝚒𝚌𝚒𝚊𝚗 đ™Ÿđš 𝚃𝚑𝚎 𝚈𝚎𝚊𝚛” đŸžđŸ¶đŸ·đŸș

hairstylist #salon #beautyindustry #leadership #mentorship #businessownership #marketing #entrepreneur

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www.MySalonDesk.com The best Beauty Industry Call Center. sign up today and All of our listeners will receive a Complimentary Month of Voicemail Service with your Plan. Just use the code GAMECHANGER

Join the free Facebook Community www.facebook.com/groups/salonandsuitebusiness

This year my one word is priorities and I want to share with you a few areas of my life and business that have been my priority and ways I have been making big moves.

  1. Self-Developement
  2. Leadership
  3. Marketing
  4. Teamwork
  5. Culture
  6. Guest Experience

Key Points

  1. Don't be afraid to change if something isn't working or serving you
  2. You can't pour from an empty cup
  3. Take a negative and turn it into a positive opportunity
  4. Being self aware is an on going process
  5. Put your priorities on your calendar

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Why is retail important?

  1. Retention
  2. Referral
  3. Creates Memory of experience
  4. Create Perceived professionalism + credibility
  5. Builds trust
  6. Continueing education
  7. Support
  8. Points to use on backbar products and education

If we believe in our industry as professional and know that there is a difference between professional products and non-professional products, why is this not an important part of our business.

We know when client is using the right products and ingredients it is creating style support, color retention, longevity, health balance, - BUT YET we do not have the right script down or make it a part of the experience we want to give our clients.

If you are working for a salon and receive 20% retail commission if you sold $1000 a month in retail that is an extra $2,400 a year more than if you sold nothing

Now there are multiple ways to do your retail from in the salon, digital products to educational videos to, drop shipping to affiliate links. Choose the ones that work best for you but don’t let it a afterthought meaning make it a part of the experience.

Why we don’t value retail it because of a misconception that we are being sleazy salesmens when in fact it’s based on FEAR

  1. Fear of failure
  2. Fear of rejection
  3. Fear of judgement
  4. Fear of dissatisfaction

The reality is that we can not control the outcome however the outcome with be positive when you are focusing on the client and wanting to help find real solutions to their challenges.

Instead, we must see the VALUE in the importance of helping our clients. Build Trust and a relationship with them first and foremost.

There are millions of beauty products to choose from. So we need to find products and results that excite us.

When to speak about retail

Consultation-

‱ Find The Challenge, problems, and desired outcome.

Questions to ask-

‱ What are three outcomes that are important to the client:

  1. Frizzy free
  2. Volume
  3. Shine
  4. Hydration
  5. Anti-aging
  6. Thickness
  7. Clean beauty- Free of specific ingredients
  8. Color Retention

‱ Inform client that you will educate them on what you need

During Chemical application-

‱educate client on why it’s important to use the right products- Instill some fear. ‱Read the warning label when doing this process

During shampoo-

‱ How to properly shampoo and tell what you are using.

‱ How does that smell? Feel?

‱ Use this moment to Heighten the senses

Before Styling- What I am using and the benefits

After Styling- How to use

‱After Client views 360°- How do you feel what I used on you today?

‱ Imagine your hair looking like this every day?

Recap- process,

Introduce three products, open product and smell it and pass it to the client. People often mirror eachother.

Common Objections

  1. Cost
  2. No Need
  3. Not right now
  4. What is our Attitude- Let take a temperature check on where we are and how we can develop a winning attitude.
  5. Influence
  6. Certainty
  7. Communication
  8. Thoughtful
  9. Enthusiasm

We must be consistent with our effort and keep focus on our goals. You can do this!

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Sponsored by My Salon Desk - the 1st Salon + Spa Virtual Receptionist. My salon Desk is a call center for salons and spas. Plans start at $299/month. Your one and only salon professional virtual receptionist to help clients book appointments and represent your beauty business. The code GAMECHANGER to get a Complimentary Month of Voicemail Service with their Plan! (https://www.mysalondesk.com)

Join the free Facebook Group Facebook.com/groups/salonandsuitebusiness

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Limited spots are available! Join the Booked + Busy Stylist Today!

https://learn.jenniferjadealvarez.com/bookedandbusystylist

This training course is for you if...

  • You are new to the beauty industry and need help building your clientele
  • Are tired of the hustle
  • You are seeking help with how to market your business that attracts the right clients.
  • You want more clients requesting your speciality
  • You want to grow your brand awareness in your community

Join Booked + Busy Stylist so that you will learn... * Marketing strategies that will put you in front of your dream target client * Over a dozen marketing templates to plug in your logo + brand (a $75 value) * Gain referrals + reviews to multiply your business * Create the WOW FACTORS in your business to set you apart from the competition * Learn how to increase your rebooks, retention, and retail sales * Join me for live group coaching PLUS Q+A ($197 Value), so I can help you grow your business

Want to be a part of the Free Facebook Community? Join me in the group and connect with other beauty professional just like you www.facebook.com/groups/salonandsuitebusiness

Social Proof is Essential to grow you clientele and here are the stats why:

87% of consumers reported reading online reviews for local businesses in 2020

94% say a positive review will influence them to use your products or services

79% consumers trust online reviews as much as friends and family

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Join the Free Facebook group to connect Facebook.com/groups/salonandsuitebusiness

It is finding the right client that will pay your prices and work their schedule around your schedule.

Working less Making more

We need more clients, or we need to charge more. But, unfortunately, in the beginning, sometimes we have neither.

What do you do with these clients if your business isn’t right to begin with

Meaning- nothing excites them about you and the services you are providing.

Why have a flood of clients if you are not sure how to retain them in your business

Questions that our Facebook group members are asking

  1. How to maintain client retention?

  2. I would love to be busier and gain new clients

  3. How to keep clients motivated and excited to return and Fill my schedule every week

  4. How to build a clientele

  5. How to fill your books during slow times

Why are referrals the essential way to build your books?

‱ 92% of consumers trust referrals from people they know.

‱ Friends’ social media posts influence the purchase decisions of 83% of US online shoppers.

‱ 75% of Instagrammers will purchase or tell a friend when they get inspired by a post.

‱ Consumers referred by a friend are four times more likely to buy.

‱ When other customers refer, people have a 37% higher retention rate.

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Learn how to become a booked a busy stylist so that you can create wealth doing what you love in less time https://learn.jenniferjadealvarez.com/bookedandbusystylist

Booth Rent Pro's- Make your own schedule, work with other independents, typically you get to pick out your own products, write off expenses. Con's- no control of culture, design, and cleanliness of others, not legal in all states. You only get one chair. No double booking, a mish-mash of quality of work and ambiance since everyone is doing their own thing. May have only certain hours available, may have to find own education. Suite Pro's- Make your own schedule, design your own space, pick out your own products, create your own culture, brand, and guest experience, write off expenses. Con's- You are the bottleneck. You will cap out how much you can physically do alone. You will wear all the hats (paying bills, making decisions, cleaning, laundry handling upset clients). If one chair is difficult to double book. Isolating and lonely when you enjoy the camaraderie of a team, challenging to get the education Employee/commission Pro's- no responsibility of bills, taxes, team atmosphere, possible benefits, support of leader and education Con's- Someone else may be dictating your schedule, No control of the leadership, culture, products to use, or who is on your team. Freelancer Pro'- pick and choose your jobs, write off equipment. Con's- Constant effort to network and find work. Inconsistent income. It's all about who you know. Salon Owner Pro's- opportunity to make a living showing others how to build a business behind the chair if a hairstylist wants to shift into a new career path within the industry but no longer physically doing hair. Opportunity to get into real estate. Option to booth rent and solely be a landlord or commission and choose a culture and brand you believe it. Con's- costly start-up, challenging to find the team and keep them engaged, expensive operations, continual effort to create lead generation Which is the right path for you? The one that you decide to go all in and stay focused on your strengths, dreams, and goals Do your homework: Research what other salons are offering in your area and research how many booths rent and suite rental look like. Make time to think if changing your environment brings you more happiness or more problems/struggles. The path you choose to be a success boils down to your- Beliefs, attitude, behavior, and action Whatever you do, give it your best, be in a state of gratitude and abundance. Here is an activity to help you make a decision- Reflect on 2021 and list out all the positive and negative aspects of your career, where you are, and your personal life. Next, I want you to cross it off anything on your list that you cannot change. What you will have left is areas where you can make changes in your life and career, and the areas that are crossed out is where you need to change your attitude

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If you find yourself consistenly 80% booked and you are having a difficult time double booking this may be the right time to find an assistant.

Shadow from beauty school or a licensed professional looking to get their foot in the door at your salon.

Average pay is $13.28 in 2020

What is your goal for working with an assistant?

  1. To provide more services for your new and existing clients

  2. To make more money

  3. To focus more on the technical portion of your job

  4. Help your business run more smoothly

  5. Help them build a book of business

  6. Help boost your social media content

Onboard

  • Expectations
  • Daily Tasks
  • How to arrive
  • Closing routine
  • Culture
  • Dialogue
  • Working as a team
  • Dress code

Show them how to assist

  • Shampooing
  • Draping
  • Checking out
  • Checking in
  • Introducing yourself
  • Holding your tools

Is there a training program

  • Head sheets to write out design plan
  • Have them help you with formulas
  • Get them involved with the design plan
  • When can they take models
  • How to get models
  • Studying the color + product lines

30 day, 60 day, 90 day review

  1. What are wins are and what do we need to work on
  2. Social Media Posting
  3. Feedback for improving
  4. What is everyone’s role/ setting boundaries
  5. When training + working with an assistance remember
  6. They are observing everything you do and say
  7. Watch your attitude
  8. Button up on how you and your atmosphere looks
  9. Resolve issues privately right away
  10. You are learning to be a mentor just as much as they are seeking your mentorship, leadership, and guidance

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Top five questions asked by students

  1. How do I know if I am ready to start a salon suite or salon ownership

  2. a. Vision

  3. b. Resources: people, money, clients
  4. c. Mindset, determination, grit,

  5. d. Support: family, friends, mentor

  6. How do I get started

  7. a. Research your area: what is available

  8. b. What is your budget
  9. c. Start create how you want your business to be operated: solo or team, policy and procedures
  10. d. Research what value you can give clients (is a salon what value can you create for your team)
  11. e. Create your brand, mission, Target market

  12. f. What value can you bring to your business

  13. Best ways to market my business

  14. a. Email Marketing

  15. b. Text Marketing
  16. c. Lead Generation
  17. d. Reviews
  18. e. Local Community- cross promoting, advertisement, charity
  19. f. Loyalty Points
  20. g. Referral Program

  21. h. Visible- Online: Website, Google, Yelp, Facebook, You Tube, IG, TickTok (where is your target market at

  22. How to become profitable in my business

  23. a. Create a budget

  24. b. Track your numbers
  25. c. Negotiate lower prices
  26. d. Is your menu Price per minute or per square foot

  27. e. Maximize the guest experience

  28. How do I grow my business or scale it

  29. a. Create your system for doing things: Cancelation policy, Redo, how do you check in clients, how do you check out clients, your standards

  30. b. What does your team look like: hiring,, onboarding, non-negotiatables, 90 day probation period
  31. c. How will you lead your team
  32. d. How will you delegate to focus 100% on leadership ( get out from behind the chair)

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Join the free Facebook group Facebook.com/groups/salonandsuitebusiness

In this episode you will learn the three areas to create a marketing strategy

  1. In the Salon
  2. Community
  3. On-line

Stay tuned as I share how to turn a cold lead into a paying customer, how to increase your retention and increase your profits!

Thank you for being a part of this podcast! Leave a review and share this episode with your beauty pro friends!

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Looking for more ways to work together or would like to appear on the podcast?  Email me at info@jenniferjadealvarez.com

www.jenniferjadealvarez.com

In this episode you will learn 

  1. How Lala started her career

  2. How she went from zero followers on IG to 13K in 2.5 months

  3. Lala's breaking point (you do not want to miss this)!

  4. How to overcome obstacles, excuses and get into your zone of genius #YouNeedThis

Check out more about Lala's updos and her education her website at https://www.lalasupdos.com

Follow Lala and show her your love at instagram at Instagram.com/lalasupdos

Thank you for being a part of the podcast!  Leave a review if you like what you heard and share on IG with your friends this episode (😉 Tag Me @jenniferjadealvarez) 

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Join us in the free Facebook group www.facebook.com/groups/salonandsuitebusiness

We can not become who we want by remaining who we are

In this episode you will learn three steps to transform your life

  1. Brainstorm- Learn what you need to write out to reflect on

  2. Mindset- how to set an intension

  3. Action Plan- How to create a direction for your life

What more information on how to work together?  www.jenniferjadealvarez.com

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Join me in the free Facebook group to meet other beauty pros like you www.facebook.com/groups/salonandsuitebusiness

Top Take aways to learn in this episode

  1. How continuing education with a company shapes a career

  2. Use the Data to correct a problem

  3. How to identify your dream team

  4. Learn what stylist want the most in a salon 

Learn more with Stef Fox

Instagram

Clubhouse

Talent Match Website

Salon Recruiting Course

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Listen in for the following 3 key points

  1. How to stop the self sabotaging thoughts

  2. How to manage your clients

  3. How to take control of your life and career to find balance

Did you love today's episode? 1. Take a screenshot and share it to your IG stories and tag me @jenniferjadealvarez

Leave me a rating and review on Apple Podcasts!

Ways to work with Jennifer

One-on-one Coaching

Salon Business Masterclass- the five strategies to a scaling salon

Salon C.E.O system- Learn how to start and scale your first salon with massive momentum and a personal coach 

Send me an email if you are interested in working together!  info@jenniferjadealvarez.com

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Looking to work together to launch your business? Learn more here!

Join the Free Facebook group

Show notes:

The beauty business is a numbers business.

Working backward

Start with the end in mind.

What goal do you have

Is it to increase your sales by a percentage or a dollar amount? Hook it to something tangible. Christmas is around the corner, and maybe you need $1000 for Christmas gifts and outings. What can you do today so that by December first, you have the money?

What do you do with your money?

Are you setting aside a certain amount weekly that you do not touch

How much are you willing to stash away for a rainy day or an investment like a house, or maybe you want to go on a two-week trip to a different country. Perhaps it is college for you kids.

If you set aside $100 of your tip money a week for five years, you would have $26,000. What would that do for you? It's the latte factor here. That daily coffee is costing you over time.

Work intensionally

Think about all the ways you can add value to client experience

List out all the services you offer

What products excite you

What are you promoting

Test out your dialogue

"Would you like a conditioning treatment?"

OR

"Today, we are offering $10 deep moisturizing treatments after your color; we can do that at the shampoo bowl!"

Retail is another way to get you closer to your goal

Select the retail you love

Do your homework

  1. Features and Benefits
  2. What are the talking points

Words paint a picture.

Track your yes, and no's. Keep what is working and toss what isn't

Another area to track is marketing efforts.

When was the last time you received a review or a referral? What can you do to shake up your business and generate new leads? Reinvent yourself if you are not satisfied with your results

Look at what you have done in the past behind the chair

Let's say you saw an average of 10 people a week. If you wanted to make an additional $1000 take home in two months and earn 40% commission on services, you would need to do an extra $2500 in services.

Do you make a retail commission? For example, say you earn 20% commission on retail. You would need to bring in $2500 in retail extra a month from what you usually do.

OR IF YOU Sell retail also your goal would be $312.50 a week in retail (shampoo and conditioner average $52 (6 sets of product)

So let's say your goal is to do an extra $2000 in services in two months or about eight weeks.

Break it down further $250 extra a week in services if you saw an average of 10 clients that's $25 additional in-services per person

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Save your seat for the Salon Business Masterclass on September 20th at 11 am CST for only $17. Those that join will receive a recording of the live class. Join live to receive a bonus gift. I can't wait to see you there!

What you will learn

Learn how to start developing your salon's unique purpose and business position the right way during this Masterclass. Eliminate the false narrative that is holding your back and feeling stuck.

Branding and culture is everything when starting a business. In this live Masterclass, you will learn the key elements that build a strong brand and culture.

Marketing is an essential element in building your business. Learn which marketing strategies to implement to continue to grow your business clientele

Learn how you can scale your business. Wearing all the hats in your business will only get you so far. It's time to get uncomfortable and stretch your business past the opening to the scaling phase

There are 5 strategies to building a world class salon business. I will share those five strategies you need to know to create success and sustainability.

Want to learn more about our guest on the Podcast? Follow Meg gilbert on Instagram

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Join the Salon Business Masterclass on September 20th 11AM CST Establish your CEO systems so you can jump start your salon business and set it up for success from the start. From Hairstylist to CEO to avoid mistakes and the must-have knowledge to launch a successful salon

SAVE YOUR SEAT HERE for only $17!

Reply available to students with tickets

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Save your seat and join the Salon Business Masterclass for only $17

Send me a DM if this episode resonates with you or if you have been effected in the past.  Lets grow and learn together!

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Save your seat for the Salon Business Masterclass 

Want to work with me one-on-one?  Click Here

Save 10% on Lash Mob use code GAMECHANGER10

https://linktr.ee/macklashmob

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Save your seat!! Salon Business Masterclass 

Often times our next career move we think is to open up our own business.  I am here to tell you it is not for everyone but if you believe this is a part of your career journey then join me as I break down a few key elements you must be aware of in making your decision of whether a salon suite or a salon is the right option for you.  

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Salon Business Masterclass- Save your seat

Drive more traffic with Foot Traffic Formula

Follow our guest Erika Eller at Instagram.com/theerickaeller

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Save your seat Salon Business Masterclass

Join the free Facebook community

Follow Hunter Donia on Instagram

Grab your free guide to automation and join the waitlist for the pre-visit pathway

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Join the Salon Business Masterclass September 20th Save your seat 

Join the Free Facebook Group 

Debora Routhe

Instagram.com/fullstrandshair

https://www.fullstrands.com

Take the class here to get certified 

https://fullstrands.teachable.com/?affcode=930134_kh4n4w-q

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Join the Facebook Community

Learn more from our guest today at www.genostampora.com

Geno Stampora & Nik Trowbridge will fuel your brain with an interactive experience that will fulfill your dreams to scale your expertise and expand your influence in a career path of giving back.

Join us and our teams for a 2-day immersive education reset. In this course you will learn:

· How to identify your expertise

· That heart, originality & content are the magic formula for creating an impactful curriculum & presentation

· How to write a detailed curriculum

· How to connect with your audience

· How to develop your path as a sustainable educator

· How to prepare to become an educator for a brand manufacturer

· How to become the most effective trainer in your salon by building your own training system

· How to enhance your team building & coaching skills

Investment: $499

(To register for the class, go to www.statementsstrong.com and click on Mentor & Masters 2021)

Date: Sunday, September 26, 2021 9am-5pm

Monday, September 27, 2021 9am-5pm

Location: Turf Valley Resort

2700 Turf Valley Road

Ellicott City, MD 21042

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Join the Salon Business Masterclass here!

5 strategies every new salon owner needs to know

🚹Attention Future Salon Owners

Join this Masterclass to learn five business strategies on how to go from being a hairstylist to opening your dream salon without overwhelm or feeling stuck!

Why should every future salon owner need to know this?

👇

75% of salons fail within the first five years of opening 😼.

20% of small businesses fail in their first year đŸ˜±

👉My mission is to change this statistic by teaching hairstylists a proven strategy that outlines what a successful salon needs to open and grow a salon business.

👉Most hairstylists feel their next career move is to open a salon. That was me too five years ago, but in the beginning, I was clueless. I had no plan and was afraid.

👉Today, salon systems are in place that continues to create profits, and I am confident in my growth strategy in my business. I have learned so much to grow, and I want to help guide other hairstylists on how I did it.

👉Join me in this live virtual Salon Business Masterclass as I share the five essential steps to plan, prepare, and organize so that you can open up your dream salon without the overwhelm and have a proven salon success plan!

Join me live on June 7th at 11 am CST Only $17 đŸ€©!

Both Terri and Steve are dedicated to helping salon owners see their business through their customers’ eyes. They are committed to upgrading the image of the hair care industry, and firmly believe that quality service is the key. It is because of this insight and dedication that they continue to lead the pack in changing the industry through the belief that in this industry, as in all professional industries – today's performance is tomorrows traffic. Paul Mitchell Beauty School owners and owners of Professional Salon Concepts.

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Join me in this live virtual Salon Business Masterclass 

Learn more about Michelle Senour on Instagram

Check out her program Six-Figure Stylist 

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Salon Business Masterclass 👉Join me in this live virtual Salon Business Masterclass as I share the five essential steps to plan, prepare, and organize so that you can open up your dream salon without the overwhelm and have a proven salon success plan! Join me live on June 21st at 11 am CST Only $17 đŸ€©!

Evolving Stylist with Yara  https://www.instagram.com/yaradoeshair/

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Join the Free Facebook Group 

Get on the Salon C.E.O Masterclass Waitlist to hear when we are relaunching course!

Leave a review if you found this podcast to be helpful!  Send me a DM if you have a question or a podcast topic you would love to learn more about. 

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Don't miss this incredible interview with the empowering Angel Robinson as she shares her experience in salon ownership and developing herself and others. Her wisdom and love of the industry shine bright as a leader, salon owner, and franchise owner. 

Learn more with Angle here https://angelrobinsonteaches.com

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Top 10 Mistakes you might be making and don't even know it!

1.Running your business blindly

2.Not sticking to a budget

  1. Focused on the Build-out and not the plan

4.Trying to do all the things

  1. Letting Problems go to long

6.Not putting an importance on marketing

  1. Adapt to change

  2. Not focusing on the guest experience

  3. Not growing your people

  4. Not having a plan

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Join the Salon Business Masterclass! April 12th at 11:00 AM CST I am going to share with you the five strategies you need to prepare and organized before you open a salon.

3 strategies you need to implement in your business:

  1. Find your Target Market's favorite local business

  2. Create the opportunity to connect 

  3. Create Value that makes it irresistible not to work with you 

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Sign up here 👉 April 12th Salon Business Masterclass

What Is clubhouse? It’s an interactive podcast where many industry experts and motivated stylists are hanging out. Its available for apple phone users only at the moment

Catch me every Mondays and Wednesdays on the club- Marketing Mondays 11:30 and Salon Owner strategies on Wednesdays 6pm

How to use it-

Creating an account- Download the app. Create a name, use the same picture that you do on most of your platforms, create a bio, use the first few lines to write your specialty, then dive into your passion/purpose or mission. If you are creating rooms list the rooms your are in, topic and the times and / or dates.

You want to keep it consistent as much as possible so that you can gain a following

If you have any rooms that you have rules for list them there such as no self promotions, mute your mic when you come on stage, only come on stage once and any other rules that you want in place

If you have any products or services or classes coming up put them in this area as well

This Real-estate is gold so use it to your advantage

Link your twitter and IG handle so people can find you there too.

If you are a part of any club rooms or created one yourself it will show up on the bottom too

Mine says my club room called Salon CEO Club- which is for salon owners and those that want to be

Scheduling a room- Create an attracting room topic and name to captivate your potential audience and students. You are the monerator and you can invite others to your room to help assist with controlling the room

  1. Promoting your room- IG, facebook, email are all ways to promote your room.
  2. How to get visible- Join other rooms, participate
  3. Add Value\
  4. Ask questions
  5. Get engagement
  6. respect to those that ask questions

Joining a room:

  1. Listen/ take notes
  2. Raise hand
  3. Unmute your mic and when to mute your mic
  4. Introducing yourself- elevator pitch
  5. Ask A question
  6. Have etiquette and respect for the moderators and respect to those that ask questions
  7. Some people will jump on stage to self promote their products, services and classes. Don’t be afraid to tell them what is appropriate and move them back to stage. Sometimes people need to be called out.

When hosting a room- Gather up information on your topics, tips, strategies

  1. Introduce room
  2. Give a few hot tips then invite people to speak on stage
  3. When you invite them on stage click the mic to bring them up, click on their name to read their bio if they have one
  4. Ask them what their question is or if they have value to add to the room

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Sign up for the Salon Business Masterclass April 12th 11am CST

\

About our guest

Kihna has been a licensed Cosmetologist for over 20plus years graduating fromFreehold Vocational Program in1995-1996 and continued hair education at Dudley CosmetologyUniversity, Kernersville, NC in 1996-1997. It was there where she received her instructor training with honors graduating at the top of her class. She was licensed as aCosmetology Instructor in 2001 int he District of Columbia. The passion for teaching Cosmetologywas in her from day one of entering school. And going to Dudley helped to develop the skill of teaching and enhanced her gift.

Mrs. Merriweather (aka TheRetailBoss) is an Englishtown, NewJersey native. She has an extensive career as a cosmetology educator. She has also instructed cosmetology as well as nail technician professionals atTrident Technical College Charleston,SC. And took on the role of lead educator as Texture specialist, FinalPhase specialist, Clinic Floor Lead educator, at The Paul Mitchell school in Charleston, SC and The PaulMitchell School Esani in Roswell, GA

https://www.retailbossbiz.com/my-store

Kinah Bio

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Register for the Salon Business Masterclass April 12th 11 AM CST

Follow our guest Kasey Boone

Bio- Spa owner and esthetician, Kasey Boone has made a name for herself within the beauty industry by building her studio, GLOW Skincare, and also in creating Skin and the City her magazine and podcast. A former dancer, Kasey fell in love with the world of glamour and make-up at a very young age. She has always found herself inspired by the way beauty products and skincare could transform how a person looks and feels about themselves. She began training in the industry at the age of 18, and by 23 had launched GLOW, her first business.

Now, fifteen years later, Kasey has positioned herself as a leader in the industry. In 2018, she was honored to be named “The National Esthetician of the Year” by Cosmedix skincare. She has had the opportunity to appear on several TV shows including; Bravo’s Real Housewives of Beverly Hills and TruTV’s Upscale with Prentice Penny. She was even in an American Express Small Business Saturday radio ad.

Since its launch,GLOW Skincare has grown into a skincare-service studio in Woodland Hills, an area of Los Angeles. It specializes in custom skincare and skincare tools. GLOW offers custom facials, peels, hydrodermabrasion, and more. Their line of skincare tools includes the hugely popular cold rollers and #1 seller, Glow Towelsℱ which were created specifically with estheticians in mind. Since giving back is an important part of the business, GLOW has organized “Cold Rollers for a Cause”, a charity campaign that is running multiple times throughout the year.

Kasey believes in being open about her business in an attempt to help others within the beauty industry find the same success that she has had.

Though Kasey has come a long way within the beauty industry, she has never lost her enthusiasm for the glamour, the products, or the sheer fun of the job. She looks forward to growing her business into other areas and finding new ways to empower people both in their own businesses and in their own skin.

website www.glowskincarela.com

IG @glowskincarela @skin.andthe.city

podcast https://podcasts.apple.com/us/podcast/skin-and-the-city/id1549004314

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Join Our Free Facebook Group www.facebook.com/groups/salonandsuitebusiness

About Michelle 👇

Founder of The Empowered Stylist, coaching program for selling professional haircare online. Learn how to make money Beyond the Chair for Hairstylists

đŸ”„Affiliate Expert for Professional Haircare brands. I don’t just talk the talk, I walk the walk!

✹Haircare Content Creation collabs: L’Oreal, Redken, Amika, R+Co, Verb, GHD, T3, Kitsch, etc.

đŸ’„Featured: Modern Salon Magazine, Beauty Launchpad Magazine and Industry Pro Haircare Brands such as R+Co & Amika as a leading expert in marketing your business online for hairstylists.

🛍I teach hairstylists how to sell professional haircare online and create content that converts on all social platforms.

‌TikTok, IG and Pinterest Content Creator

@michelepritchardhair (content creator page)

@theempoweredstylist (coaching page)

I’m launching “make money beyond the chair” online course March 1st. It’s a 6 week course that teaches hairstylists how to monetize online by becoming affiliates with professional Haircare brands. Learn how to sell pro Haircare online abs create content that converts. Get paid behind and beyond the chair!

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Join the Free Facebook Group Makeup Mentor Mastermind, doors open 2/22-Doors close 2/27

https://makeupmentorpodcast.com/makeup-mentor-mastermind

for those who are beginners at Manifesting and want to learn how to use it to manifest MONEY, I highly recommend starting with the 3 day Manifesting Money Workshop

https://anita-s-school-b8ea.thinkific.com/courses/manifesting-money-workshop

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Interview recording from Salon Success Revolution virtual event

Join the free Facebook group and lets connect!

I would love your review!  Thanks for listening and subscribing :)

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join the free Facebook community Facebook.com/groups/salonandsuitebusiness Grab the book here free copy of ebook valued at $20.00 https://www.expertcolorsolutions.com/gamechanger Elaine Travis is a career colorist, salon owner, independent educator, author and life coach. Her passion is paying it forward and sharing her love of hair color traveling throughout the country teaching tips and techniques to stylists struggling with formulation and building their businesses. Instagram.com/expertcolorsolutions Facebook: Expert Color Solutions  YouTube: Ask the Color Expert  Podcast: Ask the Color Expert on Itunes and Spotify www.expertcolorsolutions.com

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Join the free Facebook community

join me on Instagram

Learn more about our guest Britt Seva

Follow her on instagram

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Grab your free goal setting guide here

Join the Free Facebook Group here

Looking to work one-on-one with me?  Let's dive into your business plan and reset or refresh it today Learn More Here

Follow our guest on Instagram Gina Bianca 

With a remarkable track record as an international hair educator, top-earning salon owner, and business/life coach, Gina Bianca is known as a true power player in the beauty industry. Lauded for her “honest, blunt, and comedic approach to education and empowerment,” Gina brings this uniquely candid advice directly to you in all of her education.

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Grab your free printable 2021 Quarterly goal setting guide 

Join the free Facebook group

Follow Glam Studios on IG  About Joanna Joanna has been in the industry for 14 years and knew that she wanted to be a hairstylist since she was a little girl.  When she turned 26, she knew she wanted something more in her career.  Joanna is a go-getter and knew that others like herself want a space to be creative and be salon suite owners.  That discovery evolved into a business called Glam Studios, a space for go-getter Entrepreneurs. Glam studios have been in business for nearly five years now and thrive with many beauty professionals that strike for something more. 

Want to work together and get your business on track for success?  One-on-one coaching available here

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Grab your free printable of the 2021 Quarterly goal setting guide

Find more about our guest!

Website: www.megansumrell.com

Facebook: https://www.facebook.com/megansumrellfan/

FREE Ditch the Overwhelm cheat sheet: https://theworklifeharmony.com/

Instagram: https://www.instagram.com/megansumrell/

Bootcamp: https://www.megansumrell.com/topbootcamp

Megan Sumrell is a former corporate techie turned entrepreneur. As a business owner, mom, and wife, she knows exactly how hard it is to juggle #allthethings while still maintaining your own sense of self and purpose. When her daughter was born in 2010, life as she knew it completely changed. After struggling to manage work, motherhood, family, etc, Megan set about a new way to manage her time and organize her calendar. She took her 20+ year career in systems and processes and applied it to one of her favorite things
time management!

As a Time Management and Productivity Coach for women seeking Work+Life Harmony, Megan teaches specific strategies to help women get on top of their time, calendar and goals while getting rid of stress, overwhelm, and exhaustion.

Her proprietary planning approach is the only "feminine" planning system that works from the "bottom up." It acknowledges that women have a lot on their plates and gives pragmatic, real-world strategies to help women manage #allthethings. Her courses and planner teach exactly how to plan your weeks and days to maximize productivity and efficiency while still allowing for flexibility and down time.

She is the creator of the TOP Program and TOP Planner, a program and planner that teaches her proprietary system and processes regarding time management, organization and productivity for female entrepreneurs.

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Print out your FREE 2021 Goal Setting Guide and follow along with this podcast

2021 Goal Setting Guide

Step 1: Reflect

Step 2: Focus

Step 3. Dream Life

Step 4. Personal and Professional Goals

Step 5. Smart Goal Creation 

Step 6. Rewards

Step 7. Scoreboard

Join in the Free Facebook group

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Reflect on your 2020 year as you think about what worked and what didn't. How can you create healthy new habits to get you one step closer to your goals and dreams. What attitude and mantra do you need to take on your new year? From your financials to time-management, to living intentionally, to feel more at peace with yourself. We all strive for a more extraordinary life. What will you do to make your 2021 great?

Get the Full Focused Planner here

Join the Facebook group 

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Join me in the free Facebook Group Community!

Facebook.com/groups/salonandsuitebusiness

Start with your vision:

Passion

  • What produces money

Discover your Dream Client

  • Where do the shop
  • Where do they work
  • Where do they spend their time

Check your Social Media Profile

  • Revise your bio
  • Update your pictures
  • Add highlights to your IG account that your dream client will want to see
  • List all the products, education, and pictures your dream client will want to see
  • Commit to how often you will post

How to reach these Dream Clients

  1. Create marketing material with a no-brainer offer to give to your dream clients

  2. a. Free Service or Free product with service or a dollar value

  3. b. Physically make a connection: Get to know them and their business
    1. Create a Giveaway with other local small business that your dream client loves

  5. Create a Giveaway

  6. Win a Gift card or gift basket of beauty care

  7. Follow and comment (get that engagement)

  8. Tag a friend (spread awareness

  9. Create a swag bag/Thank you offer with local vendors to give to their customers that you would ideally love to connect with too

  10. Think: Dress shops, coffee shops, wine bars, gyms, grocery stores, jewelry shops, Personal Trainers, Interior Designers, Realtors, Personal Shoppers

  11. Connect with your local Chamber

  12. a. How can they support you

  13. b. Advertising opportunity

  14. c. Collaboration

  15. Referral Program

  16. a. Incentivize your current clientele: What will encourage them to recommend you?

  17. b. What offer can you have for your new clients
  18. c. How do you promote this?: Marketing in the salon, social media, text marketing, email blast

  19. d. Offer a double point month

  20. Ask for Reviews from your favorite clients

  21. a. Offer an incentive: Free service, Free Product?

  22. Call or text your current clientele

  23. a. Make it personal

  24. b. The attitude of gratitude will transform your business
  25. c. Thank you cards
  26. d. Follow text from their last service

  27. e. Get feedback – there is always room for improvement

  28. Add value to every client's experience

  29. a. Update your treatment or add-on menu

  30. b. Recreate your dialogue
  31. c. Update and improve your consultation
  32. d. Try something new

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Facebook.com/groups/salonandsuitebusiness

https://www.schedulicity.com/essentials/hairdustry

https://www.instagram.com/hairdustry/

https://www.instagram.com/hairdustry_upsidedown/

https://linktr.ee/hairdustry?fbclid=IwAR2YBewFD4K68NkIpwzBCcprvO573NBHc9M17e23cdpPMOXJolvhJCL7mqw

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Check out these amazing classes on BTC

https://www.btcuniversity.com/courses/social-climbing

https://www.btcuniversity.com/courses/shmeggsandbaconn-formulating-for-red-ginger-haircolor

Follow Meg on Instagram

https://www.instagram.com/shmeggsandbaconn/

Join the free facebook group

https://www.facebook.com/groups/salonandsuitebusiness

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Follow Leah at https://www.instagram.com/leahfreeman1/

For more information on upcoming classes with Leah follow https://www.instagram.com/lanzahaircare/

Tune into learn how small town badass grew her business, brand, and lifestyle

From fear, failure, and life's ups and downs Leah shares how she has over come obstacles and has perserved through hard times.  This episode will inspire you, motivate you and get you through any funk.  Keep going for all of life's opportunities.  Go for your dreams!

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Join the Facebook Group www.facebook.com/groups/salonandsuitebusiness

More information on the class https://www.eventbrite.com/e/re-imagining-the-salon-to-thrive-in-tragic-times-extended-tickets-128014407539

Follow Michael Cole

https://www.facebook.com/michaelcolesummit

https://www.instagram.com/michaelcolesummit/

Loreal Global Educator for Salons

Cofounder of Summit Salon Business Center

Michael serves SSBC as a board member, shareholder and facilitator. He has accumulated over 30 years experience as a stylist, manager, executive chain director and multiple salon owner. For 20+ years, Michael has been the founder and president of Salon Development Corporation, an international company specializing in salon business training. He is a world-renowned recipient of numerous awards for his contributions in helping tens of thousands of salon professionals transform their businesses. The key to Michael’s success is his unique ability to observe current and future business trends and translate them into systems and methods by which salons achieve dramatic growth. Michael is a founder, stockholder, and board member of Summit Salon Business Center.

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Obstacles of fear, failure, pain, discouraged, challenges can lead to the determination to make a difference in your life and other's lives

Where there is a failure, there is a success.

"We don't look backwards for very long. We keep moving forward, opening up new doors, and doing new things, because we're curious
 and curiosity keeps leading us down new paths."

"Winners are not afraid of losing. But losers are. Failure is part of the process of success. People who avoid failure also avoid success." - Robert T. Kiyosaki

When your dream means everything to you, and you believe you can succeed that keep going!

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Join the Pivot to Profit Roadmap Today! Offer expired 10/26/2020

https://jenniferjadealvarez.mykajabi.com/salonbusinessplan

Join our Facebook group

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This question was asked in our private Facebook group by a member. The phased question, Guidance of my boss, made me want to dive into the question and ask a few questions myself. There is a significant difference between a boss and a leader. The definition of A boss is a person in charge of a worker or organization. A leader is a person who leads or commands a group, organization, or country.

Analyze your boss or leader of what you like or wish was different. Being observant is useful when you want to take your experiences and create a new future vision.

It will take six steps to go out on your own without the Guidance of your boss.

  1. Visionary: Your mission is to create a vision of your future self, business, and life. Focus on a bigger picture
  2. Have a Coach: Coaches will help you clear your path when obstacles come your way
  3. Determination: Believe success is already yours
  4. Education: Focus your continuing education on Leadership and business.
  5. Networking: Find a new community to communicate with that will help you generate new ideas for your business
  6. Discipline: Dedicating your time and money to personal development and growing your business

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Salon Business Masterclass Registration page

https://jenniferjadealvarez.mykajabi.com/maya-kajabi-webinar-reg-page

Ready to dive into creating a business plan? Start the course today! https://jenniferjadealvarez.mykajabi.com/salonbusinessplan

There seems to be a disconnect between going from a Hairstylist to a salon owner. Do you agree? I mean, there is so much to do, and so many hats to wear! The overwhelm of all the things to do can happen, but one thing I know is that most of us have roadblocks that are causing us to stay stuck and play it safe.

Overwhelm is a real thing, and so is fear. However, the real reason we are playing small is that we don't have a business plan. Here are 11 reasons if you want to become a salon owner, you need a salon business plan:

  1. Clarity
  2. Action Plan
  3. Raise Money
  4. Help you achieve your goals
  5. Minimizes your risk
  6. Helps you grow 30% faster
  7. Creates Confidence
  8. Make Better Decisions
  9. Understand your Competition and Market
  10. Clear Path to grow
  11. Focus on strategies

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Every business is unique because you are unique.

Personality, your style, your brand, your design, your techniques and approach to hair and makeup, what you think beauty, and how you operate your business

Social media, website, google, advertisement

Posting Ideas

  1. Creating educational content
  2. Entertaining
  3. Inspirational
  4. Shout out to your clients, team, or community
  5. Showcase your products
  6. Share behind the scenes : Color process or haircut break down, tools used to create your design
  7. Be Authentic

Why would you choose Instagram?

  1. · 56.3% of Instagram users are Females and 43.7% are male.
  2. · 72% of teens use Instagram.
  3. 1/3 of the most viewed stories are from businesses.
  4. Posts With a Location Get 79% More Engagement.
  5. Photos With Faces Get 38% More Likes.
  6. Posts with at least one hashtag average 12.6% more engagement.
  7. Instagram videos get over 2 times more engagement than Instagram photos.
  8. Stories, IGTV, REELS (people who prefer quick-and-easily-digestible content.
  9. )
  10. REELS- Instagram Reels: a new way to record 15-second clips set to music
  11. Use Image cover, captions, Stickers, and Hashtags, or a CTA

Why would you choose Facebook-

  1. o Once you have a personal page create a business page
  2. o Run Advertisement to your target market
  3. o Facebook Messenger- connect with clients and potential clients
  4. o Go live, create a video
  5. o Post before and after images

Pinterest- Check out our latest episode on how to use Pinterest to attract your ideal clients

Track to learn where your new clients are discovering you. Put more time, money and energy into these areas.

Be Consistent and relevant

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Join the Facebook Free Community with like minded salon owners and suite owners https://www.facebook.com/groups/salonandsuitebusiness

Dreaming of opening a salon? Grab my free checklist of all the things you need prior to opening https://view.flodesk.com/pages/5ecffa076a1f490026fad6b3https://view.flodesk.com/pages/5ecffa076a1f490026fad6b3

Get your tickets to Bri Lueloff's master class here 👇 only $99 use code GAMECHANGER for a our listeners exclusive discount

https://www.eventbrite.com/e/the-reel-secrets-all-things-instagram-reels-tickets-121106271117

Join me and Bri as we dive into all things instagram for hairstylist đŸ’‡â€â™€ïž!

She shares with us some golden 💣 nuggets that you can use TODAY to help you up 🚀 your instagram gram. From repurposing content to showing up raw and authentically, she shares her expertise on mastering Instagram in 2020. Don’t miss this new episode on the Beauty Business Game-Changer Podcast.

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Join our Free Facebook Group https://www.facebook.com/groups/salonandsuitebusiness

Jasmine Jones is an online visibility and systems coach to beauty professionals and creatives who are looking to get seen online by their dream clients through intentional systems to grow your business without the burn out. She has been a licensed cosmetologist in the beauty industry for the last 7 years and owns a mobile bridal hair and makeup team of 14 that services 4 states and growing.

Find more about Jasmine here

https://www.instagram.com/beautyandthenetwork/

https://www.alter-image.com/bized

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Join us in the Free Facebook community https://www.facebook.com/groups/salonandsuitebusiness

Why Marketing your business is important?

  • · To keep your business relevant
  • · To grow your clientele
  • · To attract your ideal client
  • · To share your brand + mission with your community

Why Create your brand?

  • · Creates consistency
  • · Creates awareness
  • · People buy brands

How to create your Brand Identity

  • · Colors, Images, and personality

Why continuing to grow clientele?

  • · As you grow you will raise your prices. When you raise your prices a certain % you may lose that same % in clients. By marketing you will continue to keep an ebb in flow in your business
  • · People move
  • · People Change their minds

Why Market to your ideal client?

  • So you can do the work that you enjoy most with the personalities you enjoy most

How and where to start

  • o Figure out your specialty. Your jam. What you would do for free (but you don’t) because you love it so much
  • o Start using and taking pictures of only that ONE THING to use when you are marketing yourself
  • o Where does your ideal clientele shop? Where do they eat? Where do they live? Describe this person as if you know everything about them
  • o What social media platform are they on? Hang out and be social with then
  • o Speak as if you are only speaking to them

Marketing and Branding creates a solid foundation for business growth and longevity. It always can be tweaked if you are not where you want it to be. Be consistent as possible so it is not confusing to your audience

Happy Marketing + Branding

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Join us in the free Facebook group https://www.facebook.com/groups/salonandsuitebusiness

Find more about Stephanie Mitchell

Amy Porterfield's Masterclass to learn how to launch your own online course: https://dg101.isrefer.com/go/2020masterclass/a1310/

My eBook about creating Facebook Ads: https://www.salonadsmadeeasy.com/ebook-download

My blogs about email marketing: https://sunnystorm.marketing/blog/category/Email+marketing

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Ever wondered how to use Pinterest for your local salon?  Use too!  Our guest built a six-figure business using organic reach on Pinterest.  She shares with us how we can use this platform to grow our email list and attract our target market.

https://www.rachelngom.com

Join our free Facebook community https://www.facebook.com/groups/salonandsuitebusiness

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Tune into this episode to learn more about how this successful salon owner started with a 750 square foot salon and built her way to a  7 figure business.  She shares her biggest secrets to winning and balance.  

You can find more about Kati here:

BeyondTheTechnique.com

MeetYourStylist.com

BeInspiredSalon.com

If you are looking for more connection and a community join us in our free Facebook group

Join our Free Facebook Community 

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Join the free Facebook community https://www.facebook.com/groups/salonandsuitebusiness

Dialogue

Consultations: Add-ons and higher average tickets

  • Listen
  • Recommend: Plant the seed
  • What is the result: Solution focused

Retail: Referrals and loyalty

  • Introduction
  • Show and tell
but not too much
  • What is important to them? Smell, connivence, cost, quality, results

Rebooking; Predictable income

  • Remember the event
  • Give two options

Talk like your guest

  • Repeat their concerns
  • Repeat their goals
  • Repeat their plans

The Plan 

  1. Consistant
  2. Every guest : Consultation-closing
  3. Test what works
  4. Find your flow

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Tracking Sheet

https://view.flodesk.com/pages/5f34a145406ce800267c5538

Free Facebook community

https://www.facebook.com/groups/salonandsuitebusiness

18 months until 2020 is over!  It's time to create new goals or map out your existing.  If $100,000 was your 2020 goal you gotta listen to this episode on the smallest change you can do to recover $10,000 that you might of lost during the shut down.  

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Free Facebook Community https://www.facebook.com/groups/salonandsuitebusiness

Follow me or send me a DM on instagram.com/jenniferjadealvarez

Cut down on expenses

  • Create a plan on how you purchase your supplies
  • Consistent
  • Look at your bank statements
  • What auto pay and reoccurring payments are you making?
  • What can you cancel that is not growing your business
  • If you have 10 Apps or memberships that costing you around $15 each you could be loosing 4150 monthly or $1800 yearly

Where can you increase your tickets

  • Retail
  • Run an offer Buy 2 save 50% on your 3rd
  • Not trading time for money
  • If 20 clients bought shampoo and conditioner for $50 Retail sales of $1000 or $500 profit

Color

  • Refresh ends $30 and you saw 20 clients $600

Add-on services Treatment

  • $20 Treatment 50 clients a month $1000 ($2 per treatment + 5 minutes)
  • $15 waxing service on 20 clients $300. (Your cost $2 per guest)

Keep in mind

  1. Prepare for a rainy day
  2. Focus on budget
  3. Fixed expenses
  4. Variable expenses
  5. Focus on goals and target revenue
  6. Invest in what can increase your revenue (is it in budget)
  7. Retail
  8. Add on services

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Conversation with Nina Tulio of 1N Agency about rent percentages, numbers, and know if you should open a Salon suite or salon. 

For Commission Salon owners

https://www.1nagency.com/synergyonline

For Salon suite owners and renters

https://www.1nagency.com/makethatmoney

Podcast

https://podcasts.apple.com/us/podcast/no-stylist-left-behind/id1465470771

Nina Tulio 

https://www.instagram.com/ninatulio

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In this episode we talk with John Palmieri about Profit and Loss statements, Cash Flow Plan, Productivity, and Leadership 

John Palmieri - Director of Business and Leadership Development at Salon 124 Group 

Co-founder of ShopTalk Podcast

https://podcasts.apple.com/us/podcast/shop-talk-podcast-for-hair-stylists-salon-owners-managers/id1445070927

https://www.facebook.com/noindoorvoice

https://www.instagram.com/noindoorvoice

Book Recommendations

  • E-Myth
  • Good To Great
  • Secret Service

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Join me in our Free Facebook community at https://www.facebook.com/groups/salonandsuitebusiness

Be on the look out for the relaunch of the Pivot to Profit Roadmap: The customized business plan for beauty professionals who want to start a profitable and sustainable salon business

"Us" versus "them" mentality

Leadership versus boss mentality

Whose client is it?

We and us create unity and team, not you and I

Creating teamwork, collaboration,

Threatened: Owner feels threatened of staff leaving with all the clients

Control

  1. Culture
  2. Expectation
  3. Mission, Vision, and core values

Business plan

  • Know your business
  • Use it to help you make decisions
  • Use it to help you lead your company

Expectation

  • Hiring
  • As soon as a conflict or situation arrises confront the situation with a solution
  • Contract: Written agreement for staff

Let go

  • Micro Managing
  • Perfect or effort

Culture

  • Environment
  • Thrive or Discourage
  • Positive
  • Morale
  • Conversations

Leadership

  • Influence not authority
  • Lead by example
  • Visionary
  • Growing people
  • Empower your team

How do you show you value your team?

5 Love language in the workspace

  • Gifts (card, flowers)
  • words of affirmation
  • physical touch (hug, high five)
  • acts of service (sweep up for them, do their hair
  • quality time (lunch together, one-on-one)

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Episode 29

Lifetime Hairstylist and experienced salon owner, global business speaker and author of Shop Talk -Chris Sulimay

instagram.com/chrissulimayhair

co-founder of instagram.com/124.go

Podcast SHOP TALK

....................................

Looking for a community of like-minding beauty professionals join the free https://www.facebook.com/groups/salonandsuitebusiness

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Special Guest- Hair Extension Specialist Caitlin Meehan

Caitlin offers a full day of one-on-one extensions training 

Find her classes at https://www.extensionologist.com

Follow her on instagram: www.instagram.com/extensionologist

Got a question for Caitlin or need more info:  hello@extensionologist.com

PLUS!!

Join the free private Facebook group community of salon and suite professionals like you!  www.Facebook.com/salonandsuitebusiness

Looking for one-on-one coaching to help guide you with launching or reinventing your salon or suite business? Book a session with me for a private session! info@jenniferjadealvarez.com

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Save your seat for the free beauty business class June 22nd at 11am CST https://www.crowdcast.io/e/pivot-to-profit-roadmap-2

Create a list of your personal expenses + Create a list of your monthly average business expenses= The $ amount you must make a month to break even To make a profit you need to make more then this number  Focus on Client Retention, Average Ticket, and Retail Numbers Track this weekly along with your profit and loss statement 

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Podcast episode 26

Download your free salon owners checklist

https://view.flodesk.com/pages/5ecffa076a1f490026fad6b3

Save your seat for the free beauty business class June 22nd at 11am CST

https://www.crowdcast.io/e/pivot-to-profit-roadmap-2

How much does it cost to open a salon suite?

Ask yourself: Does it make my business money? Can I do business without it?

  • Website :
  • Salon Software : https://quoracreative.com/article/salon-software
  • Dues and subscriptions: canva, email platform, magazines, quickbooks
  • Advertising and marketing
  • Chamber dues and fees
  • Monthly rent
  • Phone
  • Salon supplies: capes, towels, bowls, brushes, cleaning supplies, beverages,
  • Laundry?
  • Organize your business with your state and city
  • Insurance
  • Color order : minimums, shipping, turn around time

  • Retail

  • Opening order

  • Minimum orders
  • Shipping
  • Tax exempt

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Sign up for the Pivot to Profit Roadmap here! https://www.crowdcast.io/e/pivot-to-profit-roadmap-2 June 22nd 11 am live webinar for Beauty Professionals that are wanting to grow their business or start a salon.  The Pivot to Profit Roadmap is a digital course that will help you open and reinvent your salon with clarity, confidence and a solid business plan for success.  

What are we doing for our business today that our future self will thank us Pre Covid What was happening with our business look at the success and where we were falling short Things that we might have to approach differently The dialogue

Why is it a must and not a should Why should they do it now What special offers can you put into place to make it urgent to do it? Focus on the results that you can create for your guest

Referral Program Reviews

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Pivot to Profit Roadmap More information: info@jenniferjadealvarez.com

RESOURCES

  1. https://www.dermalogica.com/in-this-together/inthistogether,default,pg.html
  2. https://www.dermalogica.com/in-this-together/inthistogether,default,pg.html
  3. https://barbicide.com/certification/
  4. https://aiha-assets.sfo2.digitaloceanspaces.com/AIHA/resources/Guidance-Documents/Reopening-Guidance-for-Hair-and-Nail-Salons_GuidanceDocument.pdf

TOOLS

Masks: https://www.jaanuu.com/face-masks?color=black&size=adult

Mask Holder: https://www.amazon.com/gp/product/B083ZKWDDP/ref=ppx_yo_dt_b_asin_title_o00_s00?ie=UTF8&psc=1

Touchless Sanitizer: https://www.amazon.com/gp/product/B086HCX2L3/ref=ppx_yo_dt_b_asin_title_o00_s00?ie=UTF8&psc=1

UVC Light: https://www.amazon.com/gp/product/B087QTXXQW/ref=ppx_yo_dt_b_asin_title_o01_s00?ie=UTF8&psc=1

Touchless Soap: https://www.amazon.com/gp/product/B07TCM2SWM/ref=ppx_yo_dt_b_asin_title_o02_s02?ie=UTF8&psc=1

Disposable Masks: https://ihealthlabs.com/product/livocare-disposable-ear-loop-face-masks-50-count-box/?utm_source=All+WooCommerce+Orders&utm_campaign=c9f7b8bee6-EMAIL_CAMPAIGN_2020_05_16_07_38&utm_medium=email&utm_term=0_56705b42e8-c9f7b8bee6-185716357&mc_cid=c9f7b8bee6&mc_eid=59f7968c50

Barbacide Wipes: http://www.ussalonsupply.com/King-Research-Barbicide-Disinfecting-Wipes-Ea_p_15582.html

Thermometer: https://ihealthlabs.com/thermometer-pt3/

Smart Phone Sterilizer: https://www.amazon.com/gp/product/B087D1M3VC/ref=ppx_yo_dt_b_asin_title_o02_s00?ie=UTF8&psc=1

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West Coach Stand Automatic Hand Soap Dispenser Electric, Simple Human Soap Dispenser Automatic Touchless, Hand Kitchen Bathroom Soap Pump, Pump Soap Dispenser Shampoo Bottle Holder.
JE Make IT Simple Automatic Hand Sanitizer Dispenser Wall Mounted, 1000ml Touchless Automatic Soap Dispenser, Refillable Hands Free Dispenser for Bathroom, Home Kitchen, Office, Church, Hotel
Single MASK Box Holder (Break Resistant PETG) (Wall Mount Hardware Included))
UVILIZER Pure - UV Light Sanitizer & Ultraviolet Sterilizer Bottle Cap (UVC Disinfection Lamp, Durable Stainless Steel Construction)
None

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You guys have to get to know my friend Sal Misseri! If you have big audacious dreams and goals, listen to Sal's story. He has proven that hard work and education is the key to success. Sal is the salon owner of Reverie in Chicago and has an Education company called Kaizen. If you are looking for a hands-on class when your state opens, you have to book Sal's team. Their education is, by far, one of the best ones in the industry. 

http://www.kaizeneducation.pro/about

https://www.instagram.com/sal_misseri

https://www.instagram.com/reverie_salon

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In this episode, we explore 5 different beauty industry career paths.

When you graduate beauty school and receive your license, I want you to hit the ground running!  We need to dream big and visualize your success.    Some students finish beauty school never take the test to get their license.  This industry can be intimidating in the beginning if you don't have the right mentors.  This podcast was a recorded webinar for local beauty schools in the Chicagoland area.  

Sign up for the Free Webinar Friday, May 8th, at 2 pm. I will share the 5 steps to grow your hair and makeup business.  

www.jenniferjadealvarez.com/pivot-to-profit-roadmap-webinar

This webinar will tell you how to eliminate the roadblocks of feeling stuck or fear of moving forward.  If a part of you desires success and taking your business to the next level, we need to take steps into that direction.  Gain clarity, confidence, and guidance with the Pivot to Profit Roadmap.  I will share with you the 5 steps it will take to move the needle.  

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Hey friends in this podcast episode Karen Gorden and I went live on IG..OMG SCARY lol but I knew she had to get on to talk about the largest hair show in USA and what is happening next.  She is a salon owner and sits on the board for intercoiffure.  Karen is also a specialist in Trichology.  Tune in to hear more on her insight to the show and how her salon is cooping through this pandemic.  

If you are wanting to grow a Hair and Makeup business to earn more money in less time check out my FREE 4 step guide on how I scaled my hair and makeup business visit  www.jenniferjadealvarez.com/bridalbusiness and grab your free guide today!

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"Fear looks huge when it's in front of you, but so irrelevant and small when it's behind you." - Mireyeh Villarreal

You guys total girl crushing this wildly successful mastermind!

A hairstylist, accessory design, Founder and CEO of Pink Pewter, which sells in 42 countries, Biz Tawk Podcaster, Next level Mindset Ebook, wife, mother, motivational speaker, business coach, overcome and visionary. From behind the chair to full-time entrepreneur, Mireyeh shares her experience of starting her business from the ground up. She shares her journey of hardship and overcoming fear to where she is today. Her healthy mindset and dedication to the brand allowed her company to overcome the recession and learning curves. Mireyeh is an open book on her success and failures.  She shines a light on the pandemic and encourages our unity and plan for reopening. 

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So your salon is shut down. Your clients are not booking appointments. Most businesses are temporarily shut down. How can we continue to serve? I want to share 14 ideas on what to share on social media. You must keep showing up for your clients, your team, and yourself. Just because you are not working does not mean your life is over, and everything before COVID doesn't matter. You worked too hard to toss the towel in and sit idle. It's time to crank up the self-motivation, roll up your sleeves, get the dust off your shoulders and let's do this together!

The first thing we need to do is be in the right mind space to be creative. Whenever your prime time is of the day is when you need to work on this. My prime time to be creative is before 11 am and after 10 pm. I try to save all of my creative projects for those hours.Your social media Mindset:

  • Fun
  • Entertaining
  • Informative
  • Educational
  • Create a Community
  • Create Engagement
  • Personal
  • Authentic

First:

  • Branded: Test out your colors, imagery, and font
  • Know who you are speaking too
  • Gather Hashtags
  • Create social media goals
  • Follow ten new people every day
  • Delete five people or brands that you have no idea why you were following them in the first place
  • Post Daily at a scheduled time
  • Comment on five clients pages
  • What do you have to offer: Salon Gift Cards, Products, Free service once we open

Head over to jenniferjadealvarez.com/shop If you want a done for you IG Bundle, I created 30 fun and witty Instagram posts that would pair perfect in-between images of yourself and your work to create a beautiful feed that your clients will love and will attract new customers. www.Jenniferjadealvarez.com/tools to use the promo code for Canva and Plannthat, which are two platforms I use to organize and create content. These platforms contain affiliate links that I would not share unless I personally love them too.

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I have several listeners that reached out to me about taking the next steps in their career. Have been thinking about opening a salon suite? I am going to break down the pros and cons of salon suite ownership. As I was creating this list I realized my pro list was way shorter than my con list. I operated a salon suite for three years. It gave me time to plan and prepare myself. I would highly recommend if you are an employee and wanting to be a salon owner someday that you should consider operating a salon suite first as a stepping stone so you can learn how to operate a business. There is a huge learning curve for many because it is not only about the beauty services but ALL the other things that you must do.

one-on-one virtual coaching. If you have come across some challenges like: How do I start a business? How do I get more clients? How do I grow my business? Whether you feel stuck or not knowing where to start we need to remove these roadblocks that are holding you back This virtual one-on-one coaching will help you take your career and business to the next level. Right now, you can get a 30 minute coaching session at $47 but will be going up to $99 April 20th. Schedule your virtual one-on-one coaching today. Head over to jenniferjadealvarez.com/shop, That's jenniferjadealvarez.com/shop to schedule your virtual one-on-one coaching. Let's get you on the road to success and discover what will move the needle. I can't wait to meet you and help you grow!

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How to stay proactive during these slow times? Most people are antsy to get back to routine and work. What you do today will either grow you, keep you the same. If you are not growing, you are dying. It's time to get over the pity party and shift your attitude. What can you do today? If you are anxious or unsure of where to start, make a list of the things on your mind. Circle the top five that mean the most and cross everything else off the list. Of that list, pick one thing that you will focus on and go all in.

Now, this episode might be a little more focused for business owners, but if you are an employee, you still need to take action and control of your book of business.

I have been keeping busy working on growing myself and the company. I want to share some ideas with you all to keep you engaged and encouraged to keep moving forward even when the world is still. Take full advantage of your time to develop yourself and nurture your mind, and business

I am going to share with you all the things that I have been working on and creating. In addition to telling you about some beneficial tools that are helping me get specific, organized and laser-focused

Check out my website for all the tools that I am currently using https://www.jenniferjadealvarez.com/businesstools

  1. Work on your Website

  2. Email Marketing

3.Rebranding

  1. Who is your avatar

5.Create a Marketing Calendar

  1. Policy and Procedure

  2. Reach out to your clients

  3. Education

  4. Social Media content

Please note the tools recommended are affiliate links and I do receive a small

commission (at no additional cost to you) to thank me for sharing

my favorite tools. I would never share something do not personally use and

love.

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Ashley Stevens is an experienced successful cosmetologist behind the chair with a strong focus on education. Her passion for the beauty industry has evolved into motivational speaking and educating interns and at beauty schools. Listen in on our interview to hear how she stays motivated and keeps a healthy positive mindset during the change and growth of our industry.

You can find her on IG at @beautyby.ashleynicole and her education company www.elevatebeautyedu.com

Here are our cliff notes

Focus

Creating Consistency

  • Recommendations
  • Average Ticket
  • Rebooking
  • Creating Healthy Habits as a hairstylist
  • How to train your client and build that trust
  • Asking for referrals
  • Knowing your CTA
  • Knowing your target market

Being a Mentor

  • Training others
  • Getting them zoned into their goals
  • Training short term and long term goals
  • Showing and teaching others how to get it

Creating Momentum

  • Focus on your goal become obsessed with the goal the vision
  • Find the hunger, you got to want it, why you are doing this
  • Breaking down the goal to create an action plan
  • What can you control, how to create opportunity,
  • Influence those around you
  • Don’t you want more in life and in business
  • Goals on reasons why you are doing what you are doing

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Where your attention goes is where your energy goes

“Where focus goes, energy flows.”

― Tony Robbins

https://www.tonyrobbins.com/career-business/where-focus-goes-energy-flows/

The service

  1. Your technique

Think of the end results in mind, Less is more, less sections, smart techniques, keep it simple

  1. Think of your guest experience

Plan their visit, identify where you can add value, talk about past purchases and what products and services they may want at today’s visit

  1. The dialogue

Retail, referrals, rebook

  1. Track and Test: Always evaluate if it was a success or if it was a miss. Learn from it and get on track.

  2. The flow of the service

Greeting, consultation, service, recap, closing

  1. Double booking

Is it serving you or being a disservice? By giving all your attention to the task without distraction, you can get it done much more quickly and with fewer mistakes. Your work will be of a higher quality as well. Another benefit to being focused is that your creativity will kick in too. You’ll come up with new ideas associated with the task at hand. When you are constantly switching between tasks, it is very easy to lose your place and make a simple mistake. It is also easier to come up with a good idea and then forget it because you are working on the wrong task.

Your career

  1. Examine it, journal it, evaluate your efforts

  2. Your wins and losses

  3. Always to focused on the bigger picture (the mission, dream, goal)

Life

  1. Quality time with people

  2. Activities that bring you joy

Gym, golfing, dancing, wine tasting, painting

  1. Free activities that make you feel good

Reading, walking, park, church, meditation, writing, singing

Examine the areas you want to spend more time in or need to put more effort in

Education

One thing at a time- Focus

Study it, learn it, try it, teach it/share it

Your career

  1. Examine it, journal it, evaluate your efforts

  2. Your wins and losses

  3. Always to focused on the bigger picture (the mission, dream, goal)

The point

  1. Slow down to set your path straight. Lift your head up and get out of your tunnel vision
  2. Be in the moment. Don’t look around to compare yourself to others but focus on where you are and the lessons that are present with a clear focus on where you want your career and life to go
  3. If you’re not 100% satisfied of where your career is and what your life is like then take change today. You are in control and have the ability to create the business and life you love
  4. Hustle is to work smart: strategies on how to build your book, have education in place, processes in place, networking or collaboration events on calendar.
  5. If success requires making good decisions, and slowing down helps you make better decisions, then consider how you can invest more time in slowing down.

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“Every problem is a gift — without problems we would not grow.” – Anthony Robbins, motivational speaker and writer

“Your most unhappy customers are your greatest source of learning.”

—Bill Gates, founder and CEO of Microsoft

When to send out the contract and invoice

  • Get them on the phone first
  • Find out the details of their wedding to see if it is a good match
  • Are we in their budget
  • What is their expectation
  • Be in control, set clear expectations

Why have a contract?

  • Set clear expectations of service and agreement
  • Protect you, your team and reputation
  • Use your best judgement, find a lawyer, create electronic contracts and payments to record

Platform to organize your brides

17hats

Contracts, Invoices, Quotes, bookkeeping, questionnaire

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Hiring a Lawyer

  • can be $300 per hour with minimums
  • Be clear on what you want and if you have a budget inform them first.

A contract can help minimize a dispute and solve a problem

Redo, Refunds, returns, Travel costs, payments, Minimums, late payments

  • Safety- liability insurance covers slip and fall : Children running around and allergy of any product you are using
  • Behavior- drugs, disrespect, how should they act
  • Being ready for us- not showing up for your appointment or showing up late, showing up with wet or dirty hair, waterproof makeup from last night.
  • The environment- chairs, outlet, table, clean, not too cold or hot
  • Things we can’t control- storms, accidents, if the venue cancels
  • Changing agreement of services- What is the stipulations
  • Canceling or refunds- what’s your policy
  • Photo Release- use the images for marketing and social media

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. “The struggle you’re in today is developing the strength you need for tomorrow. Don’t give up.” -Robert Tew

. “Without hustle, talent will only carry you so far.” – Gary Vaynerchuk

Marathon not a sprint

  1. Build a solid foundation

  2. -What type of business do you want to build. Something that won’t fall apart quickly. Unshakable

  3. -There will always be nay sayers.

  4. Your boss, your co workers, others in the industry.

  5. Do the work

  6. Network

  7. Ask for referrals
  8. Ask for the sale
  9. Start talking : no one knows you and what you have to offer
  10. Collaborate

Instant gratification is non existence and temporary

or

-Life will give you what you ask of it! -Stop complaining, take action, dust yourself off and DO THE WORK!

Must verses should with Tony Robbins 👇

https://youtu.be/ZpgT4gqsUpU

  1. WHAT TO FOCUS ON

  2. -How to take care if each guest

  3. Refine your dialogue
  4. Refine your skills

  5. Refine the service

  6. BE Proactive

  7. Take action today

  8. Write it out
  9. Get moving
  10. Stop waiting to make it perfect
  11. Get out of the back room and get out there

There will be pain, frustration and struggle but this is your season to learn, grow and develop yourself. This season is temporary DO NOT GIVE UP!

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There are ten areas of your business to set boundaries and a system to set yourself up for success. Protect your time and money by creating a plan. We need to be honest with ourselves about what is acceptable. Create consistency with expectations for yourself, your team, and your clients. When you don’t have a guide on how to handle these situations, then it may leave you feeling burnt out, frustrated, and possibly losing clients. Start today with creating your game plan on how you want to operate your business. A lack of boundaries invites a lack of respect.

Daring to set boundaries is about having the courage to love ourselves, even when we risk disappointing others. - Brene Brown

“People learn how to treat you based on what you accept from them.”

– unknown

www.jenniferjadealvarez.com

instagram.com/jenniferjadealvarez

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Building your business takes strategy, focus, and determination.  It does not need to take years to create, but it could if you do not get specific on where you visualize your business to be, it may take longer then you would like.  How many of you are feeling like you are on auto-pilot or unexcited to go to work?  It happens to many of us when we build out of desperation.  In the beginning, we take everyone as our client.  Then after experience and education, we gain clarity of the things we enjoy and feel most passionate.

Once you discover or select a focus, it's time to make a massive shift to building a business we love.  I challenge you to choose one thing and go all in!  This one thing needs to be extremely important to you.  I would recommend that it is something that gives excellent results for your customers and is a service that is of demand.  

How do we make this massive shift?  We need to analyze five areas of our business, so it reflects this new desire:  Mindset, Online presence, Content, Conversations, and Education.

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As beauty professionals, we trade time for money.  We must maximize our opportunities with each guest.  If you do not offer or ask your clients if they would like an additional service or products to take home, then the answer will ALWAYS be no.  We must do a mindset reset to be successful in this industry.  In this podcast episode, we breakdown how adding on additional services will boost your income and different ways on how to ask your clients.  We need to push aside our fears and focus on the client experience.  Let's make money and make people look incredible.

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“To double your net worth, double your self-worth. Because you will never exceed the height of your self-image.”

If you want to increase your profits we need to reflect on what our self worth is.  Stop comparing yourself to others around you and where they are at.  Focus on your own journey.  Your self worth is shaped by our Experience, Education, Confidence, and Time.  Give yourself daily words of affirmation to help boost your self esteem and carve out time to learn and grow.  Confidence will be your result of your efforts in building your self worth.  Your pricing strategy should not be a comparison to the other businesses around you but by your demographics, expenses, time, and experience.  A specific formula should be in place according to how much do you want/need to make verses your expenses.  Discounting with strategy can help grow your business if done correctly.  Never discount just to discount.  Use this as a way to attract new clients, incentives for existing clients and open doors for new services.  Always work on your self worth and create a solid plan on pricing and discounts to grow your business and get you closer to your goal

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In this episode we determine the reasons why clients say no and how we can use this to this to help create a service that truly help find results and solutions to all of your clients challenges and turn the NO's into YES'es!  Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust.  We discuss ways to introduce and speak about retail at the salon and spa that will create the ultimate guest experience and lead to more sales and a profitable business.  The guest experience is broken down to help you discover how to introduce and recommend products.  We will change the way you think about product and sales that will help you win every time!

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Networking can be such a scary but necessary task that you need to be doing in your business but for whatever reason we become the most AWKWARD person in the room. I want to teach you how you can shift your mindset and action steps that you can use the network with confidence Don’t be afraid to put your self out there. You are doing a disservice to yourself if you do not carve out time monthly to network. Ok first thing is first. Networking is showing up time after time with the right attitude and intensions to build relationships with a selfless heart. The results will be growth of your business but it will not happen instantly. So if you go with a stack of cards and lay them out on the table and hand them to everyone and you leave and you can’t tell me one persons name then I will tell you that NO ONE WILL COME SEE YOU! Learn more in this episode of the key points to help you feel more confident as you put yourself out there in your community

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In episode 5 we breakdown 5 action plans that you can implement into your business today.  If you have big dreams and goals this year then you need to have a solid plan of action.  These steps will help you shift your mindset and help you focus on the important areas of your business that will give you the most return on your investment.  Don't just go through this year without a strategy.  Listen to these 5 steps that will help you get the results you are wanting in your business and life. 

If you haven't done so yet head over to www.jenniferjadealvarez.com to get your free copy of your 2020 goal setting workbook because in this episode to break down some real numbers for real results. Thank you for being a part of The Beauty Business Game Changer Podcast.  If you like this episode I would love it if you left me a review.  If there is a topic you would love to discuss please let me know because I created this podcast with you in mind :)

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In this episode I will share with you my goal setting guide and ideas on how you can fill out your workbook to tailor to your business and life.  Create 2020 to be your best year yet.  Don't just let this year pass you by.  Start today with thinking about your desires and your dreams.  Write it all out in my printable guide that you can find at: 

https://www.jenniferjadealvarez.com/resources

I would recommend printing this out and going through it with me first.  Feel free to press pause and fill it out with me.  If you dont plan, plan to fail.  That is what I fear the most for y'all.  Join me in this challenge and let's create our best year yet! #2020goals

I would love to know what you think of this podcast and the workbook.  All the feedback is helpful so I can continue to create great content to help you grow your business and create your dream life!

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In this episode I share with you my ideas on how you can create an opportunity to shadow or assist with an experienced artist or at your dream salon that will help you land a job and build your network. Whether you are still in beauty school or a seasoned artist finding ways to learn from others and help others will set you apart from the others and help you become more successful.

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In episode three We dissect the interview process and I share the things that I have been noticing that are working for some people and not working for others. If you are on the hunt maybe you just finished beauty school or received your certification and lashes or make up make sure that you tune in to this episode to make sure that you are fully prepared for a successful interview and that you’re seeking out the right companies that you should be starting your career at. If there is a part of the show that you would love to learn more about them please leave a note let me know what you think and if you have any questions.

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Episode 2:  In this podcast we dissect a winning resume into 5 points you should be adding to your resume before sending out to potential jobs.  Your resume is your first impression so make this one count.  Next we speak about being prepared for a phone interview and the conversations you should have before taking a job and giving them the best impression of yourself.  Don't waste time and win your dream job with these key points.

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Welcome to the Beauty Business Game changer Podcast. This podcast was created with the stylist and freelancer in mind. Our first episode and introduction to what you will learn in this podcast. I share a little background of myself and the journey of my beginning in the beauty industry to the things I learned along the way to get to where I am. I’ll share my struggles and learns I made in my 20s that helped shape way for my 30s and moving the needle to go in the direction I desire. Join me to learn the things that you can be doing today that will help start to shift your mindset and career.

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