Marketing Technology Podcast by Marketing Guys: Recent Episodes

Marketing Guys

The Marketing Technology Podcast is a weekly podcast on marketing technology. We have interviews with software vendors and users like CMO‘s.Hosts Elias Crum and Mark van Horik (both from marketingguys.com) also discuss artificial intelligence, buyer persona’s, customer journeys, customer experiences, and more martech stacking & hacking. Podcasts are in English or Dutch.

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and CEO of Marketing Guys).

In this episode of The Marketing Technology Podcast, we are thrilled to welcome Eisha Armstrong, Co-Founder and Executive Chairman of Vecteris and a seasoned expert in helping organizations commercialize and scale their productized services. Eisha shares her wealth of knowledge around her latest book, 'Commercialize', which hits the shelves this week. She is also the author of 'Productize' and 'Fearless'.

During our discussion, we dive deep into the critical questions facing B2B companies today, including:

Why is productizing services crucial for B2B companies today?
Eisha explains why service productization is a game-changer for B2B organizations looking to scale efficiently and compete in today’s market.
Building a go-to-market strategy for productized services
Learn the essential steps B2B companies must take to successfully launch and position their productized services for maximum growth and impact.
Common challenges and solutions for productizing services
We explore the biggest obstacles B2B companies face during the productization process and actionable strategies to overcome them. From shifting internal mindsets to aligning sales and marketing teams, Eisha provides valuable advice for long-term success.

Whether you're an executive looking to scale your service offerings or a marketer interested in developing a more structured approach to productized services, this episode is packed with valuable insights.

About Eisha Armstrong
Eisha Armstrong is a thought leader in productization, commercialization, and business innovation. As Co-Founder of Vecteris, she helps organizations transform their service offerings into scalable products, driving revenue growth and competitive advantage.

🔗 Learn more about Eisha Armstrong:

Eisha’s LinkedIn Profile
Vecteris Website
Books by Eisha Armstrong:
- Commercialize
- Productize
- Fearless

Subscribe & Listen
Don’t miss this episode! Subscribe to The Marketing Technology Podcast on your favorite platform to hear more insightful discussions on how technology is shaping the future of marketing.

We hope you enjoy this episode and gain valuable insights to help take your business to the next level!

Welcome to another insightful episode of our Marketing Operations (MOPS) series! Today, we're diving deep into the world of recruitment for marketing operations with a special guest, Matthijs van Rosmalen, a seasoned recruitment consultant from Finest People. Matthijs specializes in sourcing top-tier talent in digital marketing and sales, with a focus on CRM, marketing automation, and project management roles.

In this episode, Matthijs shares invaluable insights on how to attract and retain the best talent for your MOPS team. We discuss the challenges organizations face in finding the right candidates, especially in a field with limited formal education paths. Matthijs also offers practical tips on what companies can do to stand out as top employers in this competitive space.

Key Takeaways:

The importance of understanding the unique needs of marketing operations roles and how to tailor recruitment strategies accordingly.
Why cultural fit often outweighs technical expertise in finding the right candidate.
How businesses can proactively collaborate with educational institutions to address the talent shortage.
The critical role of continuous development and challenge in retaining top marketing operations talent.

Chapter Breakdown:

[0:12] - Introduction to Matthijs van Rosmalen and his role at Finest People.
[1:22] - Discussing the growing importance of Marketing Operations and the challenges in recruiting the right talent.
[5:05] - The lack of formal education paths for Marketing Operations and how companies can bridge the gap.
[10:57] - Identifying the ideal candidate for Marketing Operations roles and why attitude matters more than specific tool experience.
[17:02] - The significance of cultural fit in the recruitment process.
[24:32] - Practical tips for companies struggling to attract top Marketing Operations talent.

Links & Resources:

Connect with Matthijs van Rosmalen on LinkedIn.
Visit the Finest People website.

If you enjoyed this episode, don't forget to subscribe to our podcast channel, and share it with your network! For more episodes in our MOPS series, make sure to follow our podcast.

Thank you for listening!

In this new episode of our Marketing Operations (MOPS) series, Elias and Mark dive into the world of marketing operations with a focus on TomTom’s unique journey. Our guest, Debby Kruse, guides you through the challenges and successes that have transformed TomTom into the digital innovator it is today.

From implementing advanced marketing technologies to solving complex problems, discover how the team has grown and strengthened the marketing organization. We discuss the crucial steps taken to optimise the digital strategy and enhance its impact.

Join us as we share the lessons learned along the way and look ahead to the future of marketing technology and operations. This is a must-listen for anyone interested in strengthening their marketing organization through technology and innovation.

Here are the chapters of the podcast:
- [00:00] Introduction of Debby Kruse
- [03:32] Defining Marketing Operations
- [04:46]Challenges in Marketing Operations
- [10:58] Sophisticated Martech Stack at TomTom
- [14:20] Successes in marketing Operations
- [20:06] Future Steps in Marketing Operations
- [22:26] Keeping Up with Trends in Marketing Operations
- [26:14] Tips for Marketing Operations
- [27:18] Upcoming Event and Conclusion

If you enjoyed this episode, make sure to subscribe to the Marketing Technology Podcast on Podbean so you never miss an episode. Don’t forget to rate, review, and share the podcast with your network to help others discover the insights shared by industry experts like Debby Kruse.

If you live in The Netherlands, we have got a special treat for you!
We are organising a special event on Marketing Operations, called MOPS Unleashed! The event is on the 3rd of October at Landgoed de Salentein, Nijkerk.
Get all the details and secure your spot here: https://marketingguys.com/nl/mops-unleashed/.

In this insightful episode of the Marketing Technology Podcast, host Mark van Horik from Marketing Guys is joined by marketing operations expert Gerben Busch. Gerben, who brings extensive experience in optimizing marketing operations, shares his knowledge on how businesses can leverage marketing operations to enhance customer experience and drive long-term success.

Gerben answers questions like:

How can marketing operations facilitate or even enhance customer experience?
What are the requirements for creating an environment where marketing operations can truly contribute to a great customer or brand experience?

Episode Highlights:

[00:00] Introduction to Gerben Busch and Marketing Operations:
- Meet Gerben Busch, an experienced marketing operations professional and founder of Busch & Briar Backwood, as he introduces his journey and expertise in the field.
[03:10] The Importance of Marketing Operations:
- Gerben discusses why marketing operations is a critical function in modern organizations, emphasizing its role in aligning strategy, technology, and execution.
[05:27] Enhancing Customer Experience through Marketing Operations:
- Discover how effective marketing operations can significantly improve customer experience by ensuring seamless interactions and personalized engagements.
[08:05] The Strategic Component of Marketing Operations:
- Gerben delves into the strategic aspects of marketing operations, highlighting its impact on business outcomes and customer satisfaction.
[11:09] The Role of Data Interpretation in Marketing:
- The importance of data interpretation in marketing operations is explored, showcasing how accurate data drives informed decision-making and better customer experiences.
[13:11] Creating an Environment for Better Customer Experience:
- Learn about the key requirements for building an environment where marketing operations can thrive and contribute to an exceptional brand experience.
[15:48] The Long-Term Process of Customer Experience:
- Gerben emphasizes that customer experience is a long-term process that requires ongoing optimization and a customer-centric approach.
[18:12] Successful Implementations of Marketing Operations:
- Real-world examples are shared where marketing operations have successfully enhanced customer experience, illustrating practical applications of Gerben’s insights.
[21:33] The Importance of Getting the Basics Right:
- The episode concludes with practical advice on the importance of mastering the basics in marketing operations to ensure sustainable success.

Connect with Gerben Busch:

LinkedIn: Gerben Busch
Website: Busch & Briar Backwood

If you enjoyed this episode, make sure to subscribe to the Marketing Technology Podcast on Podbean so you never miss an episode. Don’t forget to rate, review, and share the podcast with your network to help others discover the insights shared by industry experts like Gerben Busch.

In this episode of the Marketing Technology Podcast, hosts Mark van Horik and Marten Hoekstra dive deep into the world of marketing operations with the insightful Kelly Jo Horton. Kelly Jo is an expert in the field, and she shares her extensive knowledge on how marketing operations play a strategic role in today’s data-driven organizations.

Episode Highlights:

[00:00} Introduction of Kelly Jo Horton - Meet Kelly Jo Horton, a leading expert in marketing operations and learn about her journey in the industry.
[03:06] The Challenges of Learning Marketing Technology - Discover the hurdles marketers face when navigating the complex world of marketing technology and how to overcome them.
[06:03] Training and Education in Marketing Operations - Kelly Jo emphasizes the importance of continuous learning and training in the fast-evolving landscape of marketing operations.
[08:44] The Role of Marketing Operations in Data-Driven Organizations - Unpack the critical role that marketing operations play in driving data-centric decision-making and strategy formulation.
[11:09] The Strategic Role of Marketing Operations - Explore how marketing operations go beyond execution to become a pivotal part of strategic planning within organizations.
[13:41] Positioning Marketing Operations within the Marketing Team - Learn how to effectively position the marketing operations function within your marketing team to maximize impact.
[16:37] The Role of the CMO in Marketing Operations - Understand the role CMOs must play in championing marketing operations to ensure it receives the attention and resources it deserves.
[20:31] The Strategic Importance of Marketing Operations - Kelly Jo discusses why marketing operations should be at the forefront of any marketing strategy, particularly in data-driven environments.
[24:57] Tips for CMOs to Give More Attention to Marketing Operations - Practical advice for CMOs on how to elevate the role of marketing operations within their teams.

Links & Resources
- Connect with Kelly Jo Horton on LinkedIn

If you enjoyed this episode, make sure to subscribe to the Marketing Technology Podcast on Podbean so you never miss an episode. Don’t forget to rate, review, and share the podcast with your network to help others discover the insights shared by industry experts like Kelly Jo Horton.

Listen now and elevate your marketing operations game!

In this episode, Mark van Horik and Marten Hoekstra chat with Rajen Raghoenathsing, Marketing Operations Manager at DPG Media. Rajen shares his experiences and tips on making marketing systems work better, the importance of strategy, and how to connect marketing with IT. Learn how Rajen’s methods have improved processes and results at his company.

Key Topics & Timeline Summary:
- [0:00] - Introduction of Rajen Raghoenathsing
- [2:19] - The strategic side of marketing operations
- [5:57] - Avoiding tool-focused approaches
- [7:03] - Automating processes to save time
- [10:33] - Daily tasks of a marketing operations manager
- [12:07] - Adjusting to different campaign sizes
- [16:36] - Integrating marketing tech at DPG Media
- [19:19] - Using data insights for improvement
- [21:29] - Bridging the gap between marketing and IT

Thanks for listening to this episode with Rajen Raghoenathsing. If you enjoyed it, please leave a review on your favorite podcast platform and subscribe for more episodes. Mention that you heard Rajen on the Marketing Technology Podcast when you connect with him on LinkedIn.

Stay tuned for more expert insights and tips on marketing technology!

P.S.: If you have a special interest in Marketing Operations (MOPS), then we have good news for you! We are creating a special series on Marketing Operations and this is the third episode (episodes #225 and #226 were the other two) and the fourth is on its way!

In this episode of the Marketing Technology Podcast, hosts Elias Crum and Mark van Horik engage with Bareld Meijering, an audience-centric B2B marketer with over a decade of experience. Bareld shares his expertise on marketing operations and the essential pillars of a successful revenue engine: datamark, data relationships, and business processes.

Key Discussion Points:

Adapting to Self-Guided Buyer Journeys2. Optimizing the Marketing and Sales Handover Process3. Implementing Effective Data GovernanceBuilding the Revenue Engine: Key Pillars Bareld outlines the three main pillars essential for creating a robust revenue engine:
Data:
- Importance of collecting accurate and comprehensive data.
- Strategies for data governance to ensure data quality and reliability.
- Techniques for updating and maintaining data integrity across the organization.
- Data Relationships:
- Defining and managing relationships between different data entities (e.g., contacts, companies, opportunities).
- Best practices for setting up data relationships to enable effective analysis and decision-making.
- Using tools like Salesforce and HubSpot to manage data relationships and drive business insights.
- Business Processes:
- Establishing and managing efficient business processes for marketing, sales, and customer success.
- Defining the stages of the marketing and sales funnels and how to manage them.
- Ensuring alignment across teams to speak a common language and work towards shared goals.

Join us as Bareld Meijering shares his invaluable insights and practical advice on mastering marketing operations and building a successful revenue engine. This episode is essential listening for marketers looking to enhance their strategies and performance in a rapidly changing environment.

Listen now on your favorite podcast platform and subscribe for more expert insights on marketing technology!

For more information and to connect with Bareld Meijering, visit his LinkedIn profile or explore his latest projects and insights on B2B marketing strategies.

In this insightful episode of the Marketing Technology Podcast, hosts Elias Crum and Mark van Horik sit down with marketing technology and operations expert Frans Riemersma to discuss how B2B marketers can streamline and optimize their marketing technology stacks, data management, and process automation.

Frans shares his Big Five components of best-in-class Martech stacks:

CMS
CRM
Marketing Automation
Customer Data Platforms
E-commerce

Key Discussion Points:

Optimization of Marketing Technology Stack* Best Practices for Selecting and Integrating Tools
Maximizing Current Technology
Emerging Technologies to Watch
Data Management and Analytics* Effective Data Collection and Management
Improving Data Accuracy and Utility
Common Pitfalls in Data Management
Process Automation and Efficiency* Key Areas for Automation
Balancing Automation and Personalization
Measuring Automation Success

Join us as Frans Riemersma shares his wealth of knowledge and practical advice on optimizing marketing operations, making this a must-listen episode for B2B marketers looking to enhance their strategies and performance.

Listen now on your favorite podcast platform and don't forget to subscribe for more expert insights on marketing technology!

For more information and to connect with Frans Riemersma, visit his LinkedIn profile or check out his latest projects and insights on marketing operations.

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys).

In this electrifying episode of the Marketing Technology podcast, hosts Elias Crum and Mark van Horik sat down with the dynamic Jacob Schermers, the visionary founder of Salesarchitects.

This trio delved into the pivotal realm where sales meet marketing, exploring transformative strategies to amplify lead quality, supercharge the sales process, and drive unprecedented success. Every word from this conversation wasn't just advice—it was a clarion call to action for those ready to shatter limits and redefine what's possible in their domains.

Sales-Marketing Integration: The Undeniable Game-Changer

Jacob kicked off with a passionate declaration about the critical necessity of sales and marketing integration. It's no longer a 'nice-to-have'—it's the lifeline of thriving businesses. He dismantled the traditional silos that have long kept these powerhouses at a lukewarm coexistence. Imagine, Jacob urged a world where sales and marketing aren't just aligned but are seamlessly integrated, sharing goals, data, and triumphs. This unity, he illustrated, doesn't just bridge gaps; it creates a superhighway for lead generation and conversion, supercharging your business growth like never before.

The Sales Process: The Keystone of Triumph

However, the conversation took an electrifying turn when the focus shifted to the heartbeat of business success: the sales process. Jacob didn't just discuss the sales process; he redefined it. It's more than a pipeline; it's a battleground where discipline, strategy, and relentless determination decide the victors. He shared invaluable insights on optimizing this process, emphasizing agility, continuous learning, and the courage to discard what doesn't work.

Success, Jacob asserted with fervor, lies not in following the process blindly, but in mastering it, adapting it, and making it an unstoppable force that propels your business forward. He called upon listeners to adopt a mindset of perpetual improvement, to view every challenge as an opportunity to innovate and every failure as a lesson in disguise.

Listeners, the torch is now in your hands. With the wisdom from Jacob Schermers and a fire kindled within, the path to unprecedented success is yours to forge.

Thank you for tuning into The Marketing Technology Podcast.

Website Sales Architects: https://www.salesarchitects.nl/

LinkedIn Jacob Schermers: https://www.linkedin.com/in/jacobschermers/ Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys).

Welcome to another electrifying episode of The Marketing Technology Podcast! Today, we're diving deep into the transformative power of sales technology with none other than the trailblazer himself, Reza Vinkes, founder of Nothe. Prepare to be inspired as we explore how to harness technology to not just meet but shatter your sales targets. Get ready to revolutionize your sales strategy, folks – this episode is a game-changer!

Summary:

In this high-octane discussion, Elias and Reza break down the concept of automation in sales outreach and its profound impact on the sales process. They kick things off by demystifying how automation can serve as a powerful ally in scaling your outreach without losing the personal touch that is so crucial in sealing the deal.

Reza shares his expertise on constructing a sales cadence that isn’t just effective but is a well-oiled machine designed to maximize engagement and conversion. He walks us through the steps to build this sales cadence, emphasizing the importance of consistency, personalization, and timely follow-ups.

Diving deeper into the technology aspect, the conversation shifts to the innovative tools and platforms that are changing the game in sales outreach. Reza discusses the key features to look for in sales technology, and how integrating the right tools into your sales strategy can significantly increase your efficiency and productivity.

Throughout the episode, Reza's passion and expertise shine through, offering listeners not just valuable insights but a blueprint for sales success. The energy is palpable as both Reza and Elias encourage sales professionals to embrace technology, not as a substitute for the human element, but as a complement that enhances it.

Remember, in the world of sales, automation isn’t just about efficiency; it’s about empowerment. So, take the leap, automate your sales process, and watch as your sales soar to new heights. Stay relentless, keep pushing, and let technology be your ally on this journey to success.

Thank you for tuning into The Marketing Technology Podcast.

Website Nothe: https://www.linkedin.com/company/wearenothe/

LinkedIn Reza Vinkes: https://www.linkedin.com/in/rvinkes/ Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys).

Today, your hosts, Elias and Mark, are thrilled to introduce an extraordinary guest, Danielle Navas-Brandt, the pioneering force that brought the transformative book They Ask, You Answer by Marcus Sheridan to the Netherlands. Danielle's efforts have ignited a marketing revolution, inspiring professionals to rethink their approach to content and consumer engagement.

Why Bring They Ask, You Answer to the Netherlands?

Standing Out in a World Flooded with Content

Leveraging Technology with They Ask, You Answer

A Tale of Success: The Story That Stands Out

The Future of They Ask, You Answer

Listeners, whether you're a seasoned marketing veteran or a newcomer eager to make your mark, Danielle's insights offer a beacon of inspiration and direction in the ever-evolving marketing landscape. Remember, success in marketing, as in life, begins with asking the right questions and having the courage to answer them truthfully and effectively.

Website They Ask, You Answer NL: https://theyaskyouanswer.nl/

LinkedIn Danielle Navas-Brandt: https://www.linkedin.com/in/daniellenavasbrandt/ Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys).

In this compelling episode of the Marketing Technology Podcast, hosts Elias Crum and Mark van Horik engage in a riveting conversation with Charida Dorder, author of the seminal work, AI in Marketing. Dorder takes listeners on an enlightening journey through the inspiration and development of her book, providing a rare glimpse into the intersection of artificial intelligence and marketing that sparked her groundbreaking work. From initial curiosity to the comprehensive exploration, Dorder shares the pathway that led to the creation and publication of her influential book, marking a notable shift in how the marketing world perceives AI's capabilities.

Diving into the heart of how AI is reshaping marketing strategies, Charida outlines the seismic changes ushered in by advanced technology. She points to personalization and predictive analytics as key areas where AI has made a profound impact, enabling marketers to craft strategies that are more responsive and attuned to consumer needs than ever before. For Dorder, the path forward for marketers is clear—adaptation and continuous learning are essential in leveraging AI to its full potential.

The conversation takes a thoughtful turn as it broaches the critical subject of ethics in AI-driven marketing. Dorder emphasizes the importance of maintaining consumer trust through transparent practices and respect for privacy. She advocates for the establishment of clear guidelines and ethical frameworks that govern AI usage, ensuring that advancements in technology do not come at the cost of consumer rights.

Peering into the future, Charida Dorder shares her predictions on emerging trends that are set to shape the landscape of AI in marketing. She highlights the importance of voice search optimization and augmented reality, suggesting that these technologies will play pivotal roles in creating immersive and interactive consumer experiences. For Dorder, staying informed and agile in adopting new technologies is crucial for marketers aiming to stay ahead of the curve.

Finally, the episode offers a treasure trove of advice for aspiring marketers with an eye on AI. Dorder encourages a holistic approach to learning, combining technical skills in data analytics and AI with a deep understanding of consumer psychology and ethical considerations. She underlines the value of curiosity and continuous professional development as the cornerstone for a successful career in marketing's future.

This episode is not just a conversation but a guidepost for professionals at all levels in the marketing field, from seasoned executives to those just stepping into the arena. It serves as a testament to the transformative power of AI in marketing and a call to action for all those ready to navigate its dynamic waters. Whether you're a marketing veteran or just starting out, this episode offers valuable insights and practical advice for anyone looking to excel in the age of AI-driven marketing.

Website AI for Marketing Academy: https://aiformarketingacademy.com/

LinkedIn Charida Dorder: https://www.linkedin.com/in/charida-dorder/ Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys).

In this insightful episode of the Marketing Technology Podcast, Elias Crum hosts Arushi Jain, the innovative Marketing Director at Typeface. This dialogue navigates the transformative role of AI in marketing, exploring its myriad opportunities, potential threats, and its undeniable impact on the future of creative professions. This discussion, rich in depth and scope, provides a lens through which CMOs and B2B marketing professionals can view the evolving landscape of digital marketing.

Arushi, fresh from joining the AI revolution at Typeface, shares her seasoned insights into how artificial intelligence is reshaping the field of marketing. As a precursor to a thought-provoking session, the conversation delves into the utility of AI for marketers, discussing not just the tools at their disposal but the broader implications of adopting such technologies in strategy formulation and execution.

AI: Threat or Opportunity for Marketers?

Arushi offers a balanced perspective on the duality of AI as both a potential disruptor and an unparalleled advantage for marketers. The heart of the matter, as Jain illustrates, is how marketers choose to adapt to and adopt AI. Far from being a harbinger of obsolescence for marketing professionals, Arushi posits AI as a catalyst that can elevate the strategic aspects of marketing, automating the mundane to allow for an increased focus on creative and strategic planning. It's about harnessing AI to enhance human ingenuity, not replace it.

Joining the AI Revolution

Arushi's enthusiasm for joining the AI revolution at Typeface encapsulates the momentum gathering in the sector. Her narrative underscores AI's power to transform product marketing and partnerships. She draws from her experiences, illustrating how AI solutions like Typeface's offerings can drive efficiency, creativity, and personalized marketing at scale. Arushi emphasizes the necessity for marketers to become adept in leveraging AI for content creation, audience targeting, and analytics to remain competitive in the digital era.

Standing Out in Content

The discussion then transitions to one of the modern marketer's greatest challenges: standing out in an era of content abundance. Here, Arushi offers a treasure trove of insights on leveraging AI to create content that not only resonates with target audiences but also aligns perfectly with brand narratives. The emphasis is on the intelligent use of AI to generate unique, engaging content that breaks through the noise. AI, as Arushi articulates, is a powerful tool for identifying and leveraging nuances that make content distinct and compelling.

Why Demand for Creatives Will Surge

Perhaps one of the most fascinating parts of the conversation revolves around the future of creatives in the AI era. Contrary to the narrative of displacement, Arushi forecasts a surge in demand for creative professionals. In her view, the infusion of AI in marketing workflows will amplify the need for human creativity. AI excels in efficiency and personalization, but the imaginative, emotional depth that humans bring to storytelling and brand building remains unparalleled. The future, as envisioned by Jain, is one where AI and human creativity coalesce, opening new vistas of marketing innovation.

Engaging Insights for B2B CMOs

For CMOs in the B2B space, Arushi's message is clear: the time to integrate AI into marketing strategies is now. Beyond the technological integration, she emphasizes the importance of fostering a culture of innovation and continuous learning within organizations. This approach ensures teams are not only proficient in using AI tools but are also able to think critically about how these technologies can be applied to solve complex marketing challenges uniquely.

Conclusion

As the episode wraps up, listeners are left with a deep understanding of AI’s pivotal role in marketing's future. Arushi Jain, with her insightful contributions, makes a compelling case for the strategic integration of AI in marketing. Her perspectives offer much-needed clarity on navigating the complexities of digital marketing, ensuring CMOs and marketing professionals are well-equipped to leverage AI for creating meaningful, impactful marketing strategies.

For those looking to connect with Arushi and delve deeper into her insights, her LinkedIn profile offers a gateway to further discussion: https://www.linkedin.com/in/jain-arushi/

Engagement and Continuing the Conversation

Elias Crum’s conversation with Arushi Jain on the Marketing Technology Podcast is not just a standalone episode but a springboard for ongoing dialogue in the marketing community. Listeners are encouraged to explore how they can contribute to the evolving narrative of AI in marketing, sharing thoughts, experiences, and predictions for what the future holds.

Website Typeface and 30-day trial: https://typeface.ai/

LinkedIn Arushi Jain: https://www.linkedin.com/in/jain-arushi/ Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys).

Right off the bat, Hanneke emphasizes the integral role of Sales Technology

On getting started with Salestech, she advocates for a measured approach. Introducing tools progressively minimizes the chances of overwhelming the team, fostering better acceptance and seamless transition. Choose a tool that addresses the most immediate need, assess its effectiveness, and gradually build from there.

In closing, she underscores the incredible potential of Salestech in streamlining processes and bolstering revenues. For her, embracing technology is not an option, but a business imperative. Remember, she cautions, the pace of technological evolution won't slow down. As sales leaders, keeping pace is crucial. To keep selling, start adapting!

Website Stryfes: https://stryfes.com/newsletter/

LinkedIn Hanneke Vogels: https://www.linkedin.com/in/hannekevogels/ Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys).

In this informative episode of the Marketing Technology Podcast, our hosts, Elias Crum and Mark van Horik, sit down with the distinguished guest, Jacob Schermers, a principal at Sales Architects. In a thought-provoking discussion centered on navigating the complex landscape of B2B sales in the age of the self-serving B2B buying journey, they unravel key insights and effective strategies for success.

Jacob brings a wealth of experience to the table, sharing with listeners how crucial it is to adapt and evolve to suit the modern B2B customer’s needs and preferences. During the podcast, Jacob's unique insights into the intricacies of enabling B2B salespeople to facilitate a more tailored and responsive customer buying journey can significantly enhance your business's sales effectiveness.

A key point of emphasis throughout the conversation is the importance of qualification. As Jacob underscores, effective early-stage qualification is not merely about distinguishing between high and low-value customers but about aligning your sales team's time and energy with customers most likely to derive substantial value from your offerings. Early stage qualification paves the way for sales teams to utilize their resources most effectively, avoid needless expenditure, and strengthen their focus on most valuable customers.

Further, our guests elaborate on how education is the bedrock of B2B sales success. In the digital age, potential clients usually research and gather necessary information online before even contacting sales teams. To this end, the importance of having knowledgeable salespeople, capable of advising prospects and providing valuable insights they can't obtain from their preliminary online research, cannot be overstated. This leads to deeper conversations, higher customer trust and more valuable customer relationships.

By educating your sales team and leveraging their expertise, they become not merely providers of products or services but trusted advisors and experts, helping customers identify opportunities and challenges that they may have been previously unaware of. This can enable your business to form stronger relationships, encourage customer loyalty, and ultimately drive growth.

Elias, Mark, and Jacob also delve into more granular details during the episode. They address critical issues that sales leaders should be aware of in today's fast-paced and increasingly digitized market landscape, and suggest practical tips and strategies to stay ahead. They discuss how marketing and sales alignment can influence a seamless buying journey for customers and the role of data and analytics in making informed decisions. Moreover, they reflect on how sales technologies can facilitate all of these processes, ensuring efficiency and effectiveness in operations.

The insights gained from this discussion are invaluable for sales leaders looking to adapt and thrive in the rapidly evolving B2B market landscape. Jacob's advice on how sales teams can better qualify and educate their leads will not only provide leaders with the strategic edge they need to stand out in the B2B market but also help in developing a more nuanced understanding of the sales process.

Listen to this episode to stay ahead in your sales game and give your salespeople the tools they need to create meaningful and lasting relationships with clients. Learn about the pivotal role education plays in converting prospects to clients, and hear how Jacob's practical tips and strategies can enable you to streamline your operations and build a more productive sales team.

Don’t miss out on this episode as it encapsulates critical components of a successful sales strategy that can fuel your business's growth and help your sales team excel in their roles. You’ll leave with plenty of insights and actionable strategies that will benefit you as a sales leader in today's evolving market environment. Tune in now for an enriching experience.

Website Sales Architects: https://www.salesarchitects.nl/

LinkedIn Jacob Schermers: https://www.linkedin.com/in/jacobschermers/ Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys).

In this episode of the Marketing Technology Podcast, the founder of Digital Clarity, Reggie James, provides insight on a range of marketing topics including B2B tech marketing, buyer journey complexities, and the importance of a strategic approach over short-term distractions. B2B tech marketing has seen significant changes due to increasing touchpoints and more individuals involved in the buying process. James discusses how this complexity has led to the need for clear marketing strategies that accurately identify and cater to the different influencers within the buying committee. This highlights a complex buyer journey that necessitates tailored communication. Using a reference from the Digital Clarity website, James emphasized the need to communicate a clear offer to the right customer at the right time and screen, an element many organizations fail at. According to him, Digital Clarity utilizes an 'outsider's view' approach to assist clients in reassessing, planning and ultimately moving their marketing strategies forward. Reggie further noted the detrimental impact of 'chasing short-term shiny objects' or adopting short-lived trends without a proper marketing strategy in place. Rather, companies should have well-defined objectives and an executable strategy, guiding them towards achieving their goals, a philosophy ingrained in the Digital Clarity methodology. The Digital Clarity founder's vast expertise in B2B marketing offers beneficial advice to other marketing professionals navigating the constantly changing marketing landscape. Website Digital Clarity: https://www.digital-clarity.com/ LinkedIn Reggie James: https://www.linkedin.com/in/reggiejames Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this dynamic episode of the Marketing Technology Podcast, host Elias Crum, Founder of Marketing Guys, engages in an insightful discussion with Janet Nawijn, Head of Marketing at Ormit Talent. The duo delves into the enigmatic world of Gen Z in the marketing realm - dealing with Gen Z as both a marketing target audience and as coworkers in the workplace. Here are the major talking points of our conversation: - Decoding Management Strategies: Unravel the secrets of managing Gen Z talent effectively to create a harmonious and productive workspace.- Engaging the Gen Z Audience: Discover the communication channels that strike a chord with Gen Z and learn to harness their power in your marketing strategy.- The Gen Z Content Appetite: What types of marketing content resonate most with Gen Z consumers? Get insights to create the right content mix for maximum engagement. - Unpacking Gen Z Buying Behavior: Get a better understanding of Gen Z buying behavior and the ways to tap into it to ensure a better sales output. During the discussion, we also spotlight the 'Meaningful Marketing Framework,' a must-have resource for every marketer striving for successful modern marketing. The framework gives you tools on an operational, tactical, and strategic level to make your work more meaningful. Download it now: https://marketingguys.com/meaningful-commerce-masterclass/ Tune in for an enriching and informative session and let us assist you in conquering the Gen Z marketing space! The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

LinkedIn Janet: https://www.linkedin.com/in/janetnawijn/

Website Ormit Talent: https://ormittalent.nl/nl/home/

Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Welcome to this episode of our Marketing Guys podcast, where Elias Crum is joined by Claudia Pas, both passionate about shaking up the industry with what they call ‘Meaningful Commerce'. Today’s hot topic is about reshaping the approach to sales, pivoting from aggressive tactics to an ethos that embraces treating customers as we ourselves would want to be treated. We live in an era where reports from respected authorities such as Forrester, Gartner, and McKinsey indicate that buying patterns, especially those of Millennials and Gen Z, are reshaping the way business is done. The old rules no longer apply and a more sincere approach is demanded - this is where the idea of Meaningful Commerce comes into play. Meaningful Commerce harkens back to the fundamentals of marketing and sales, with the customer at the heart of it all. It seeks to deliver authentic value to stakeholders, balance and alignment, and build sustainable relationships built on respect. But let’s also consider the workforce that drives these interactions - the employees. With a worrying statistic showing that one in five people feel their job is more or less pointless, it’s crucial we also look at empowering our employees by adding a sense of purpose to their roles. Claudia and Elias stress on the need to bring back the feeling of worth and inspire them with meaningful work. When organizations embrace this movement of doing good for all stakeholders, not only do they uplift their team members, but they also see a positive ripple effect on the local communities, on their financial benefits, and on their reputation. Simultaneously, it acts as a magnet for attracting new talent and delivering honest value to customers. We invite you to explore this exciting topic further with the Meaningful Commerce Masterclass happening online, where this idea will be expanded on a strategic, tactical, and operational level, thus enabling you to inject more meaning into your work. A perfect session for sales & marketing executives, business developers, and people in leadership roles. But that’s not all. Today’s episode also offers an opportunity for you to dive deeper into this philosophy with our Meaningful Commerce Framework. A helpful guide designed to help you explore and navigate this approach to commerce. Download the framework today to get a taste of what’s in store (link below). Tune into this enlightening conversation as Elias and Claudia delve deep into transforming sales to become more customer-friendly, appealing, and effective, enhancing not only your business’s bottom line but also enriching the lives of all stakeholders involved. And don't forget to secure your seat for the Meaningful Commerce Masterclass, which is the ultimate guide for implementing Meaningful Commerce into your organization, turning traditional business on its head for the better. This approach is a revolution not only in how business is conducted but also in the personal lives of those affected by commerce, creating meaningful relationships and a purposeful work environment. See you at the Masterclass! Free masterclass: https://marketingguys.com/meaningful-commerce-masterclass/Meaningful Commerce Framework (free download): https://marketing.marketingguys.nl/acton/attachment/7349/f-d1296dc7-bbf3-4fe2-b867-42edc98c67c0/1/-/-/-/-/Meaningful%20Commerce%20Framework.pdf Claudia Pas LinkedIn profile: https://www.linkedin.com/in/claudia-pas-775b125b/

In this enlightening conversation, host Elias Crum (Marketing Guys), chats with Kasper Sierslev, the CCO of Zite, an expert in managing in-house marketing teams. They delve into the intricate pros and cons of in-house marketing, providing comprehensive insight into this crucial subject matter. Drawing from his extensive experience and vast knowledge base, Sierslev candidly explores how the landscape of marketing has transformed over the years and how these changes impact businesses. To give a nuanced understanding, Sierslev elaborates on both models – external agencies and in-house teams. He begins by discussing the drawbacks associated with external agencies and the reasons behind their diminished dominance over marketing and creativity. Contrarily, he also tackles criticisms about in-house teams accused of compromising on the principles of creativity-led marketing. Moving on to the main discussion, Sierslev contends that while both models have their unique benefits, there’s an alternative route businesses can take for an optimized marketing setup – a win-win house. Sierslev's newly launched book, aptly titled Win-Win-House, expounds on this concept in detail. It acts as a step-by-step guide for building an on-site agency while retaining collaboration with an external partner. The goal? Harnessing the advantages of both models simultaneously. The book and more details about this transformative approach can be found at win-win-house.com. During the discussion, Sierslev underlines that in-house teams are a more viable option for scaling, shortening the time-to-market, and handling complex issues. In comparison, outsourcing proves beneficial only when employing specialist agencies or boutique firms, provided their skills align precisely with the required tasks. Sierslev stresses that opting for full-service agencies could be a misstep, as their effectiveness often wanes when they tackle a variety of tasks they might not excel in. This principle resonates within the working philosophy at Zite. Here, Sierslev and his team customize a setup to meet the specific needs, ambitions, and market environment of individual companies. As he explains, no two businesses are the same, and there's no one-size-fits-all solution. Details about Zite's operations and Sierslev's experiences with creating tailored in-house agencies for various firms can be found at Zite. Sierslev’s recommendations don't stem merely from his role at Zite but are also grounded in a string of successes marked on his impressive resume, which can be viewed on his LinkedIn profile. Notably, Sierslev has spearheaded numerous award-winning marketing campaigns. In a nutshell, this informative interview underscores the importance of devising an optimal marketing strategy tailored to an organization’s unique needs. Sierslev's wealth of knowledge and Crum's incisive questions make it a must-listen for businesses looking to level up their marketing. This conversation empowers listeners to take a fresh look at their marketing strategies, encouraging them to balance creativity and practicality for a setup that reaps maximum benefits. In-house or outsourced? Perhaps the ideal solution is a 'win-win-house.' Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

On this episode of the Marketing Technology Podcast, host Elias Crum (Marketing Guys) spoke with Caspar Thykier, the CEO and co-founder of Zappar. They delved into a fascinating discussion about the company's work on creating accessible QR codes for the blind and visually impaired.

Caspar shared how Zappar's innovative technology helps make QR codes more user-friendly for those with partial or no vision. Instead of traditional QR codes, which rely on visual cues, Zappar's codes use audio feedback and tactile touch to help users identify the codes and access the content.

As Elias pointed out, this technology has enormous potential for marketers and businesses. Not only does it help make their campaigns more inclusive, but it also opens up a whole new market of potential customers who might have been overlooked in the past.

Overall, it's clear that Zappar's work in this field is making a real difference in the lives of the blind and visually impaired, while also offering exciting possibilities for marketers looking to tap into a previously untapped demographic. It's a truly inspiring use of technology in the world of marketing that deserves more attention and recognition.

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

LinkedIn Caspar: https://www.linkedin.com/in/caspar-thykier/

Website Zappar: https://www.zappar.com/zapvision/

Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys).

In this episode of the marketing technology podcast, we had the opportunity to speak with Csaba Zajdó, co-founder of Optimonk. The topic of discussion was the use of artificial intelligence (AI) for conversion optimization on websites. We explored how AI is transforming the way businesses optimize their websites, and how SMEs can benefit from AI-powered conversion optimization. The discussion began by delving into the traditional method of website optimization through A/B testing. Csaba highlighted that A/B testing has been around for a while and is still a valuable tool. However, the process of A/B testing can be slow and tedious. A/B testing requires a lot of data, and businesses often do not have the resources to carry out effective A/B testing. This is where AI-powered optimization comes in handy. Csaba emphasized that AI is making website optimization easier, faster, and more cost-effective for businesses. AI algorithms can process vast amounts of data in a matter of seconds and provide valuable insights that help optimize websites. Additionally, AI algorithms can personalize website content, making it more relevant to each user's unique needs and preferences. Personalization leads to higher engagement and conversion rates. One of the most significant advantages of using AI for conversion optimization is the fact that it is feasible for SMEs. Historically, CRO and personalization have been reserved for big corporations with deep pockets. However, AI-powered optimization tools like Optimonk make it accessible and affordable for SMEs to leverage AI for CRO and personalization. Csaba shared several real-life examples of how Optimonk's AI-powered optimization has helped SMEs boost their website's conversion rates.Csaba emphasized that these results are only possible because of the power of AI. AI can analyze vast amounts of data and provide personalized content to each user, leading to higher engagement and conversions. This level of personalization and CRO was once only feasible for big corporations, but now it is accessible to SMEs thanks to AI-powered optimization tools. In conclusion, the use of AI for conversion optimization on websites is transforming the way businesses optimize their websites. AI saves time and costs, and most importantly, makes personalization and CRO feasible for SMEs. AI algorithms can process vast amounts of data in a matter of seconds and provide valuable insights that help optimize websites. The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

LinkedIn Csaba: https://www.linkedin.com/in/csabazajdo/

Website Optimonk: https://www.optimonk.com/ai/

Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys).

On this episode of the Marketing Technology Podcast, host Elias has a chat with Evan Huck, the CEO of UserEvidence, about the importance of utilizing customer stories in B2B marketing. Evan’s expertise on the matter comes from his experience as a marketer and business owner. During the interview, Evan stressed the importance of crafting a customer narrative and ensuring it remains consistent across all stages of the buyer’s journey.

According to Evan, it is crucial to make customers feel like they are a part of the brand story and not just passive consumers. A powerful narrative helps create an emotional connection with customers that makes them more likely to engage with your product or service. However, creating this emotional connection requires an in-depth understanding of your target audience.

One of the major changes happening in B2B marketing today is the evolution of the buyer’s journey. As new generations come into the workforce, their habits and attitudes toward purchasing shift. This means that the strategies that were effective ten years ago might not be as relevant today. Evan advises marketers to research their target audience thoroughly to identify key patterns in their decision-making processes.

Once marketers have an idea of how their audience thinks and what motivates them, it is crucial to develop a customer story that aligns with those motivations. Evan notes that this is especially important when marketing to the new generation of buyers, as they tend to be more value-driven than previous generations.

One example of a successful B2B marketing campaign that utilized customer stories effectively is the case of Gong.

Evan emphasizes that it’s not just enough to gather customer stories but to also craft a compelling narrative. Evan recommends identifying a customer’s pain points and demonstrating how your product or service can alleviate those concerns. A good narrative is one that tells a story of transformation, where customers can see how their lives have changed after using your product or service.

One key aspect of crafting a customer story is to make sure that it remains consistent across all stages of the buyer’s journey. Evan points out that customers need to be convinced at every stage of the funnel. Evan stresses that businesses need to have a consistent message, which means all elements of their brand storytelling need to align, including web copy, email campaigns, social media, and video content.

Another important aspect of crafting a customer story is ensuring that it is shareable. According to Evan, customers are more likely to share stories that are memorable and entertaining. To this end, Evan advises that companies focus on creating stories that resonate with their audience emotionally.

In conclusion, Evan argues that crafting a customer story is a crucial part of B2B marketing in the 21st century.

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

LinkedIn Evan: https://www.linkedin.com/in/evanhuck/

Website UserEvidence: https://userevidence.com/

Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

In this episode of the Marketing Technology Podcast, Alex Melone and Andrei Marin, two of the co-founders of CodeCrew, shared their insights on email list growth and how to keep your email list healthy. Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). According to Melone and Marin, email marketing is still one of the most effective ways to reach your audience and grow your business. They explained that even though there are newer marketing channels available today, email is still king when it comes to driving sales and conversions. The key to success with email marketing, however, is building and maintaining a healthy email list. Melone and Marin shared some tips on how to do this effectively. One of the first things they stressed was the importance of collecting high-quality leads. This means targeting the right audience and they have found a way in which brands can share their target audiences and build lists together!Melone and Marin emphasized that quality always beats quantity when it comes to email list growth. They also highlighted the importance of staying engaged with your subscribers. This means sending regular, relevant content and avoiding spammy tactics like buying email lists or sending too many promotional emails. By keeping your subscribers engaged, you can improve your open rates, click-through rates, and overall email performance. Another important factor in maintaining a healthy email list is proper list hygiene. This means regularly removing inactive subscribers and cleaning up your list to avoid bounced emails and spam complaints. In terms of actually growing your email list, Melone and Marin suggested leveraging your existing channels to promote your newsletter or other email content. This might include social media, your website, or other marketing campaigns. They also suggested offering exclusive content or incentives to encourage sign-ups, such as discounts or free resources. When it comes to the future of email marketing, Melone and Marin were optimistic about its continued relevance in the years ahead. They explained that as long as you're providing value to your subscribers and keeping up with best practices, email marketing will remain a powerful tool for driving growth and revenue. Overall, Melone and Marin provided valuable insights for any marketer looking to improve their email list growth and email marketing strategy. By focusing on quality over quantity, staying engaged with your subscribers, and maintaining proper list hygiene, you can build a strong and effective email list that drives results for your business. The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

LinkedIn Alex: https://www.linkedin.com/in/alexandermelone/

LinkedIn Andrei: https://www.linkedin.com/in/andrei-marin-codecrew/

Website CodeCrew: https://codecrew.us/

Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys).

In this episode, Elias has a chat with Link Brown, partner at Clientsphere. Link helps Swiss companies scale their revenue 2x to 5x in the American market.

Topics we cover:

How to grow as an SME in the US and where to start
The biggest pitfalls
How to do lead gen in the US: regional or nationwide?
Organic or paid marketing? Where to start?

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

LinkedIn Link: https://www.linkedin.com/in/thelinkbrown/

Website: https://www.thelinkbrown.com/

Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys).

In this episode, Elias has a chat with Rasmus Houlind. He's an author, keynote speaker, and Chief Experience Officer at Agillic. He wrote the book 'Hello $FirstName', from which you can download an abstract here.

Topics we cover:

Different forms of personalization
AI and personalization
The tools and stack for personalization

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

LinkedIn Rasmus: https://www.linkedin.com/in/houlind/

Website Agillic: https://agillic.com/

Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

"In-Store Digital Signage: The Key to Captivating Customers"

Digital signage is one of the most effective ways to catch customers' attention in a physical store. Whether it's displaying eye-catching visuals or providing interactive product information, digital signage can enhance the overall shopping experience and increase sales. We speak with Paul to explore the latest trends and best practices for creating compelling digital signage content.

"Analytics: Measuring Success with In-Store Digital Media"

The beauty of in-store digital media is that it provides valuable data insights into how shoppers are interacting with your store. We speak with Paul to explore the metrics that matter when it comes to in-store digital media and discuss how retailers can use this data to make more informed decisions and optimize their strategies.

Conclusion:

As we've seen in this episode, in-store digital media has the power to transform the retail industry. From enhancing the shopping experience to providing valuable insights into shopper behavior, retailers who are able to successfully leverage digital media will undoubtedly be the ones who succeed in the future. So if you're a retailer looking to stay ahead of the curve, don't miss out on this powerful trend!

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

LinkedIn Liam: https://www.linkedin.com/in/pabrenner/

Website Vibenomics: https://www.vibenomics.com/

Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys).

In this episode, Elias has a chat with Bidnamic's CEO, Liam Patterson. He's an expert on Google Shopping and we discuss the following topics:

What are the best practices for optimizing product data feeds to improve Google Shopping performance?
What bidding strategies and budget allocation methods work best for Google Shopping campaigns?
How do I track and measure the effectiveness of my Google Shopping campaigns to analyze ROI and make data-driven decisions?

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

LinkedIn Liam: https://www.linkedin.com/in/liam-patterson/

Website Bidnamic: https://www.bidnamic.com/

Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe. In today's episode, we have the privilege of having Ryan Sonnenberg, Director of Marketing at SavvyMoney, with us. In this podcast episode, Ryan will be discussing why fintech is special for marketers, which channels work best for fintech marketers, the changed buyer journey, and the tools that WebSavvy uses in their martech stack. Ryan Sonnenberg, a leader in fintech marketing, begins by sharing his insight on why fintech is special for marketers. According to Ryan, fintech is unique because it touches people's everyday lives in ways that no other technology does. Money is an emotional topic for most people, and therefore, the opportunity to make a significant impact on people's lives is very high. When asked which channels work best for fintech marketers, Ryan emphasized that data-driven decisions should drive every marketing channel decision. However, email and paid media (especially LinkedIn ads) have always been high performers for fintech marketers. Fintech companies are heavily regulated, so it's essential to ensure that all communication with customers is compliant with regulations. . The buyer's journey has undergone significant changes in the past years. Ryan shares that it's now essential to take a customer-centric approach to create an enjoyable and smooth journey. People are now seeking human connections when it comes to their finances. This need to personalize the journey has forced many fintech companies to pivot to a more people-centric model, which has been essential for attracting and retaining customers. Ryan shares that SavvyMoney uses an integrated tech stack to achieve maximum ROI. SavvyMoney's martech stack is centered around its SalesForce.com platform which helps in understanding customers better. Their stack also includes Salesforce, website analytics, email automation, and CRM systems, to mention a few. SavvyMoney's stack is geared towards the best user experience, from acquiring customers to converting them to loyal clients. We hope you found value in today's podcast and gained some insight into the world of fintech marketing. Till next time, happy marketing! LinkedIn Ryan: https://www.linkedin.com/in/ryantsonnenberg/

Website SavvyMoney: https://www.savvymoney.com/

Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Are you struggling with setting the right prices for your IT or SaaS products? Then this episode of the Marketing Technology Podcast is perfect for you! Elias Crum interviews Dan Balcauski, the Founder of Product Tranquility, who shares his insights on pricing as a powerful marketing instrument. Dan explains the services model (SVCS), a comprehensive pricing framework that helps marketers set the right prices for their products. He also delves into the factors that influence pricing, including inflation and price elasticity. The episode also touches on the Porter 5 forces model, which Dan believes can be applied to pricing strategies as well. Whether you're a marketer or an entrepreneur, you won't want to miss this enlightening conversation on pricing and its impact on marketing success. Tune in to the Marketing Technology Podcast now! The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe. If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

In this episode, Elias has a chat with direct marketing consultant John Caprani. He shares tips on how to be successful in writing web copy, especially in B2B.

Topics we cover:

How to use proven frameworks: AIDA and PAS
How to touch on the emotional state of prospects, rather than sharing specs and benefits
Examples of companies that have successfully used these frameworks
Selling to people without them knowing they are in the sales process

LinkedIn John: https://www.linkedin.com/in/johncaprani

Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

On this episode of the Marketing Technology Podcast, host Elias Crum (CEO of Martech & Sales tech agency Marketing Guys) speaks with Chris Cupero, the president of LiveRetail. Together, they delve into the world of localized marketing, discussing three valuable tips for marketers who want to make an impact on their local audience.

Chris shares 3 tips on how to improve your local marketing; whether you're part of a national chain or a local business owner, the tips have proven to be successful.

Download the 7 tips on localized marketing here: https://businestech.com/7-marketing-strategy-tips-to-grow-your-brand-or-franchise/

LinkedIn Chris: https://www.linkedin.com/in/chris-cupero-01bba0b/

Website : https://www.liveretail.com/

Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

In this enlightening episode, host Elias Crum (CEO of Martech & Sales tech agency Marketing Guys) sits down with Joe Davy, the brilliant co-founder of Banzai, a leading provider of online event marketing solutions. Join us as we delve into the world of data and its crucial role in organizing successful online events. Discover how the parallel between attending soccer matches versus watching them on TV or reading results can be compared to the dynamics of organizing online events versus trade shows in B2B marketing.

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

Episode Highlights:

Introducing Joe Davy and Banzai:
- Get to know Joe Davy, the co-founder of Banzai, a company revolutionizing event marketing with data-driven solutions.
- Learn about Banzai's mission and its commitment to helping businesses thrive in the online event landscape.
- The Power of Data in Online Event Organization:
- Explore the critical role of data in planning, executing, and measuring the success of online events.
- Uncover the key data points that can provide valuable insights into audience behavior and preferences.
- Understand how leveraging data can optimize event strategies, increase engagement, and drive meaningful outcomes.
- Soccer Matches vs. Watching on TV: A Parallel to Online Events vs. Trade Shows:
- Draw parallels between attending a soccer match live and watching it on TV, and how this relates to organizing online events versus traditional trade shows in B2B marketing.
- Discuss the different experiences and benefits offered by each approach and the importance of adapting to changing audience preferences.
- Harnessing Data for Targeted Engagement:
- Gain insights into the ways data can be leveraged to personalize online events, enhance attendee experiences, and drive meaningful interactions.
- Learn effective strategies for capturing and analyzing data to refine event marketing efforts and achieve optimal outcomes.
- Future Trends and Innovations in Online Event Marketing:
- Dive into the emerging trends and innovations shaping the future of online event marketing.
- Discover how data-driven approaches are evolving, and what exciting possibilities lie ahead for businesses in the digital event space.

LinkedIn Joe: https://www.linkedin.com/in/joedavy/

Website and blog: https://www.banzai.io/ and https://www.banzai.io/blog/host-webinars-people-love

Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Welcome to another exciting episode of the Marketing Technology Podcast! In today's episode, your hosts Elias Crum and Mark van Horik have the privilege of interviewing Jim Kraus, President of the Buyer Persona Institute.

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

Jim is a renowned expert in the field of buyer personas and has dedicated his career to helping organizations leverage personas effectively in their marketing strategies.

In this thought-provoking conversation, Jim sheds light on the often misunderstood concept of buyer personas and emphasizes the importance of putting the buying decision at the center of persona development. With years of experience under his belt, Jim challenges the prevailing notion of focusing solely on the individual, highlighting the significance of understanding the entire decision-making process.

Jim provides valuable insights into how organizations can employ personas the right way, shifting the focus from personal characteristics to the factors that influence the buying decision. By recognizing that purchasing decisions are seldom made in isolation, Jim advocates for a more holistic approach to persona development—one that takes into account the various stakeholders, their roles, and their unique motivations.

Throughout the episode, Jim shares practical tips and strategies for creating effective buyer personas. He emphasizes the importance of conducting in-depth research to uncover the underlying motivations and goals of buyers. Furthermore, he stresses the significance of aligning personas with the customer journey, ensuring that marketing efforts are tailored to address each stage of the decision-making process.

Whether you're new to buyer personas or a seasoned marketing professional, this episode will provide you with valuable insights on how to leverage personas effectively. Join Elias, Mark, and Jim as they delve deep into the world of buyer personas, challenging traditional approaches and offering fresh perspectives on understanding and influencing buying decisions.

LinkedIn Jim: https://www.linkedin.com/in/jimkraus/

Website: https://buyerpersona.com/

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The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

In this episode, Elias has a chat with author and keynote speaker Bryan Kramer. Bryan’s first book “There Is No B2B or B2C: It’s Human to Human H2H” started a global movement about how to be more human, selling over 15,000 books and keynoting in over 30+ countries.

Topics we cover:

The H2H (human2human) concept
How to be human in an automated world
The effects of over-automating your marketing
Identifying human touchpoints in the customer journey

LinkedIn Bryan: https://www.linkedin.com/in/bryanjkramer/

Website: https://bryankramer.com/

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The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Successfully using video in your marketing is easier than you think. Especially if you have defined the right approach and have a video process in place.

In this episode, Elias has a chat with Humberto Farias, the CEO of Fanhero, nn end-to-end video platform powered by the Video Technology Cloud.. Topics we cover:

When to use video
Different formats and categories of videos
How to define a strategy for video
Tips to start using video

LinkedIn Humberto: https://www.linkedin.com/in/humbertofarias/

Website Fanhero: https://fanhero.com/

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The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Are you spending a lot on ads during the holiday season or other peak moments? How do you measure if that is successful? Did your ads deliver that extra revenue, or would you have had that extra revenue anyhow?

In this episode, Elias has a chat with Maor Sadra, the CEO at Incrmntal. They enable marketers in making smarter decisions with incremental measurement

Topics we cover:

Examples of successful use of seasonality marketing
Seasonality trends in marketing
How to start taking seasonality effects into your marketing approach
How to measure the success of season-focused marketing campaigns

LinkedIn Maor: https://www.linkedin.com/in/maorsadra/

Website Incrmntal: https://www.incrmntal.com/

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The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

In this episode, Elias has a chat with Ellie Ahmadi, the CMO at Sago - a global market research partner, empowering confident decisions by connecting human answers to business questions.

Every marketer knows that market research is important. But how do you structurally perform research in an online environment that is constantly changing? This is one of the topics we discuss in this episode.

Other topics we cover:

3rd party cookies and market research: how do these fit together?
Different formats of research
Is market research available for any company?
The investments associated with market research

LinkedIn Ellie: https://www.linkedin.com/in/ellieahmadi/

Website Sago: https://sago.com/

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The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

In this episode, Elias has a chat with Evan Kramer, the CEO of Motionpoint, the fully managed website translation solution.

The correct translation of web content is more important than ever. At the same time, we have tools like Google Translate and ChatGPT that seem to be replacing the traditional human translator. Or not? That's the chat we have on this episode!

Topics we cover:

The role of AI in web translations
Human or machine translations?
Translations and SEO
How to improve translations and get to best-in-class (10 out of 10) results

LinkedIn Evan: https://www.linkedin.com/in/evankramer/

Website Motionpoint: https://www.motionpoint.com/

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The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

In this episode of The Marketing Technology Podcast, Elias Crum sits down with Nick Liebman, the head of content marketing at Anyword, to discuss the future of content marketing and the role that AI is playing in this space.

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

Nick begins by discussing the challenges that content marketers face in today's fast-paced digital world, where there is an overwhelming amount of content being produced every day. He explains how Anyword's AI technology is helping content marketers to generate high-quality content that resonates with their target audience, by analyzing data from previous successful content and using it to create new, highly relevant content.

The conversation then turns to the role of AI in content marketing, and Nick discusses how Anyword's technology is able to learn and adapt over time, allowing it to continually improve the quality and relevance of the content it produces. He also discusses some of the ethical considerations around the use of AI in content marketing, and how Anyword is working to ensure that its technology is used in a responsible and ethical way.

Finally, Liebman shares his predictions for the future of content marketing, including the continued importance of high-quality, relevant content, and the increasing role that AI is likely to play in helping content marketers to achieve their goals. Overall, this is a fascinating conversation that sheds light on some of the key trends and challenges in the world of content marketing today.

LinkedIn Nick Liebman: https://www.linkedin.com/in/nick-liebman

Website Anyword: https://anyword.com/

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The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

In this episode, Elias has a chat with Sylvain Giuliani, the Head of Growth at Census data activation.

CDPs sound like the holy grail to marketers. And they are absolutely amazing when implemented. They however also have some implications and disadvantages.

Traditionally, the only solution to “do it right” was to leverage CDP platforms. But no matter the CDP platform, companies often don’t have clean data and must work with CDP vendors throughout the process. As a result, the activation process takes 6-12 months and requires a significant time and money investment.

In this podcast, Sylvain shares a new way to achieve CDP-like results without waiting 6-12 months and spending 7 figures. Specifically, he’ll talk about how to use the technology and data you already collect for reporting and BI usage.

LinkedIn Sylvain: https://www.linkedin.com/in/sylvaingiuliani/

Website Census: https://www.getcensus.com/

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The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

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SaaS marketing is different from a lot of other B2B marketing industries. For starters, marketers need to know how much they can invest per acquisition based on the customer lifetime value.

In this episode, Elias has a chat with Paris Childress, the CEO, and founder of Hop Online and podcast host of the 'Paris Talks Marketing Podcast.

Topics we discuss:

What makes SaaS marketing different
How to get insights into CAC and CLV
The big advantages of Google Ads Value Based Bidding for SaaS
Why form should be ditched on SaaS websites
Alternatives to the 'Demo' CTA

LinkedIn Paris Childress: https://www.linkedin.com/in/parischildress/

Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com

Marketing is getting more and more complex; just look at all the tooling, data, and content options that are available to you. Each field requires its own specialist. So, why is there a need for generalists? That's what you'll learn in this episode.

In this episode, Elias has a chat with Nirosha Methananda, an experienced B2B marketing professional that has worked with martech companies like Bombora and Influ2.

Topics we discuss:

Why is there a need for generalist marketers?
What do they do?
What's the ideal profile for a generalist?

LinkedIn Nirosha Methananda: https://www.linkedin.com/in/nirosham/

Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

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Do you want to learn how an automotive and dietary company got to find its best customers and save on advertising costs? Listen to this episode!

In this episode, Elias has a chat with Zack Wenthe, CDP Evangelist at Treasure Data. We talk about the advantages and disadvantages of CDPs (Customer Data Platforms) and most important: Zack shares valuable info on how to effectively use a CDP.

Topics we discuss:

Why use a CDP?
How to start using a CDP
Advantages and disadvantages of CDPs
Examples of use cases
When not to use a CDP

LinkedIn Zack Wenthe: https://www.linkedin.com/in/zackwenthe/

Website Treasure Data: https://www.treasuredata.com/

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The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

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Around 35% of your CRM data is useless after 12 months. That's over a third! There are ways to solve this and that's one of the topics in this episode.

In this episode, Elias has a chat with Jamie Shanks about sales effectiveness and how sales technology and the right insights can help sales to be more effective.

Jamie is the CEO of Pipeline Signals and the author of 2 books: Spear Selling and Social Selling Mastery.

Topics we discuss:

The importance of correct data in your CRM
How to use sales tech to be more proactive
How to get to the ultimate ABM list

LinkedIn Jamie: https://www.linkedin.com/in/jamestshanks/

Website Pipeline Signals: https://pipelinesignals.com/

Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

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Did you know that 71% of European sales and marketing professionals acknowledge that sales and marketing alignment is a problem in their organization?

Especially now that budget cuts are becoming more common and we might be heading toward a recession, marketers and sales leaders need to figure out how to be more productive and increase revenue at lower costs. Sales enablement might be a solution here!

In this episode, Elias has a chat about marketing and sales alignment with Andy Champion, who is the managing director at Highspot EMEA & ANZ.

Topics we discuss:

The importance of Marketing & Sales alignment, especially now
How to realize M&S alignment
How to increase efficiency and be more productive by using sales enablement solutions

LinkedIn Andy: https://www.linkedin.com/in/andychampion/

Website Highspot: https://www.highspot.com/

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The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com

Customer-first, technology second and how do we as marketers make sure we keep putting the customer central, instead of the data?

In this episode, Elias has a chat about the emerging technologies that will have an impact on the marketing industry with Jed Mole, who is the CMO of Acxiom.

Topics we discuss:

Technology trends that will impact marketing in the next years: more human by using data.
How to keep the customer central
Customer intelligence
The importance of having a data strategy

LinkedIn Jed: https://www.linkedin.com/in/jedmole/

Website Acxiom: https://www.acxiom.com/

Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

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There are a couple of big shifts going on in TV, and they are very interesting for marketers. Tony Marlow, CMO at LG Advertising Solutions explains more in this episode.

Topics we discuss:

2 Major shifts in TV: 1: Cable TV (CTV) & subscription-based content / 2: Free content supported by ads
How marketers can start using CTV as a channel
Marketing possibilities of CTV
What is ACR: Automated Content Recognition
Predictions for 2023 in the Cable TV landscape

LinkedIn Tony: https://www.linkedin.com/in/tonymarlow/

Website LG Ads: https://lgads.tv/

Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Welcome to the Marketing Technology Podcast where we have in-depth conversations with industry experts to help you grow your business. Today we have Ron Story Jr., the author of the book 'The First 100 Miles' and the founder of PitchDB.

On today's show, we'll be discussing the topic of lead generation and the various strategies that businesses can use to generate leads. We'll start by talking about cold email as a lead generation tactic, exploring both the benefits and challenges of using this method.

Next, we'll delve into the topic of inbound vs outbound marketing and how these two approaches differ in terms of lead generation. We'll discuss the pros and cons of each method and help you determine which approach might be best for your business.

Finally, we'll discuss some of the major mistakes that business owners make when it comes to lead generation. From not having a clear understanding of their target market to failing to follow up on leads, we'll cover the common pitfalls to avoid in order to ensure success.

So sit back, relax, and get ready to learn from Ron Story Jr. as we dive into the world of lead generation on today's episode of the Marketing Technology Podcast.

Topic List:

Lead generation using cold email
Inbound vs outbound marketing
Major mistakes business owners make with lead generation

LinkedIn Ron: https://www.linkedin.com/in/ronstoryjr/

Website: https://pitchdb.com/

Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com

What's the secret to success in real estate marketing? Listen to this podcast to find out.

In this episode, Elias has a chat about digital marketing in real estate, with Kurt Uhlir, a globally-recognized marketer, operator, and speaker. Real estate is one of the markets that experiences rapid change in 2022 and that impacts marketing.

Topics we discuss:

The importance of data for real estate agents
The best campaigns in 2022 and what you can learn from them for your 2023 campaigns.
What does data from 50K + websites learn you as a real estate marketer?

LinkedIn Kurt: https://www.linkedin.com/in/kurtuhlir/

Website: https://kurtuhlir.com/

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The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Marketing and sales alignment is among the top priorities of revenue leaders. Sales engagement platforms can help you to realize this.

In this episode, Elias has a chat with Albert Rhee, Director of Product Marketing at Salesloft, a sales engagement platform that unlocks a Business's full potential to drive revenue & earn customers for life.

Topics we discuss:

What is sales engagement?
How does it help to improve marketing & sales alignment?
How to integrate sales engagement, CRM, and marketing automation
Results of companies that use sales engagement
Economic outlooks for 2023 and impact on B2B sales

LinkedIn Albert: https://www.linkedin.com/in/albertyrhee/

Website Salesloft: https://salesloft.com/

Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com

Are you in e-commerce and not using SMS? Then you should listen to this episode; it will deliver you direct value. Especially during the holiday season!

In this episode, Elias has a chat with Jason K. Williamson, the founder of E2, which is an Australian-based marketing agency that specializes in Shopify.

Topics we discuss:

Why use SMS in e-commerce
The state of SMS marketing in 2023
Tips on how to use SMS marketing successfully
How to realize 50 x ROAS, using SMS
Things to avoid when doing SMS campaigns

LinkedIn Jason: https://www.linkedin.com/in/jasonkwilliamson/

Website Jason: https://jasonkwilliamson.com/

Website E2: https://e2.agency/

Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

"If you're not offering personalized experience on your website, you might as well stop.", that's often claimed by marketing gurus. We all know that. But how can we start offering those, without investing in all kinds of new tools?

In this episode, Elias has a chat with Cody Shankman the CMO of NowVertical that empowers bold decision-making by advancing your automation journey.

Topics we discuss:

Why segmentation and personalization are important
Examples of best practices
Where to start as a marketer
Tips on which data to use

LinkedIn Cody: https://www.linkedin.com/in/codyshankman/

Website NowVertical: https://www.nowvertical.com/

Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com

SEO is one of the most important fundamentals that every B2b marketer should at least have some basic knowledge of. Or should they?

In this episode, Elias has a chat with Ken Marshall, the CGO of RevenueZen, a top agency for B2B organic growth.

Topics we discuss:

How technical is SEO?
How much time does SEO take for a typical B2B brand?
Do you need to outsource SEO?
SEO trends for 2023
Differences in SEO for B2B and B2C brands

LinkedIn Ken: https://www.linkedin.com/in/kennethdwmarshall/

Website RevenueZen: https://revenuezen.com/

Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

What are the most important metrics to measure for e-commerce brands?

In this episode, Elias has a chat with Brian Ebern, the CEO of Zeenk, the customer-centric data analytics solution built for DTCs, eCommerce brands, and your agencies.

Topics we discuss:

Most important metrics to measure
Why CLV matters
Differences between industries and how this impacts analytics
Attribution for e-commerce and how to measure this (both on- and offline)

LinkedIn Brian: https://www.linkedin.com/in/brianeberman/

Website Zeenk: https://zeenk.com/

Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

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Did you know that personalized websites, and especially shops, see an increase of 30-40% in conversions?

In this episode, Elias has a chat with Eric Melchor, personalization ambassador at Optimonk. He's also the host of the 'Innovators can Laugh' podcast.

Topics we discuss:

How to personalize a website and experience
Personalization misconceptions
Examples of how to, and how NOT to personalize
Results of personalized websites

LinkedIn Eric: https://www.linkedin.com/in/ericmelchor/

Website Optimonk: https://www.optimonk.com/

Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

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How do you measure conversions that come from calls? These conversions often result in very valuable leads and it's very much worth quantifying them!

In this episode, Elias has a chat with Todd Fisher, the co-founder, and CEO of CallTrackingMetrics.

Topics we discuss:

What is call tracking and how does it work?
How to integrate call tracking into CRM, Ads, and dashboarding
Examples of successful use cases

LinkedIn Todd: https://www.linkedin.com/in/toddafisher/

Website CallTrackingMetrics: https://www.calltrackingmetrics.com/

Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

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With sales cycles becoming more and more complex and having younger people in the DMU that prefer a 'rep-free' experience, the use of personal video is booming.

In this episode, Elias has a chat with Yaniv Siegel, the Sales Manager for EMEA at Vidyard, personal video platform.

Topics we discuss:

Examples of usage of personal video in marketing for Top, Middle, and Bottom of the Funnel (TOFU, MOFU, and BOFU)
Examples of practical use by sales in the prospecting, mid-sales, and post-sales stages

LinkedIn Yaniv: https://www.linkedin.com/in/yanivsiegel/

Website Vidyard: https://www.vidyard.com/podcast/marketingguys/

Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

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By nature, e-commerce websites have tons of data. In practice, only a few marketer actually use that data to improve business results and increase customer lifetime value (CLV).

In this episode, Elias has a chat with Valentin Radu, who is the CEO of Omniconvert. They help e-commerce companies to increase CLV.

Topics we discuss:

What data to use
How to put the customer central in your models
Understand which customers truly deliver value
Examples of companies that successfully focus on CLV
Mistakes to avoid when using data

LinkedIn Valentin Radu: https://www.linkedin.com/in/valentinradu/

Website Omniconvert: https://www.omniconvert.com/

Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

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Switching marketing automation platforms can be tricky and requires a lot of preparation. Altudo has moved from Eloqua to Pardot and Akhil Mittal shares some learnings in this episode.

In this episode, Elias has a chat with Akhil Mittal, who is SVP Global Sales & Marketing of Altudo. They are a martech agency specialized in corporate solutions.

Topics we discuss:

Things to consider when switching platforms: pricing and technology
Best-of-breed versus all-in-one platforms
CRM and marketing automation integration

LinkedIn Akhil Mittal: https://www.linkedin.com/in/akhilmittal2/

Website Altudo: https://www.altudo.co/

Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com

Most marketers know that referral customers are worth a lot. They however fail in getting those referrals in on a continuous basis. A process is needed for that. How to set up that system is what you'll learn in this podcast.

In this episode, Elias has a chat with Mike Durfee, the CEO of Referral Wave, a company that help marketers to successfully develop a referral program.

Topics we discuss:

How to set up a referral program
The 3 pillars of a successful referral process: priming, timing and reminding
Misconceptions about referrals
Integration into your martech stack

Chad refers to the e-book, containing the framework. That can be downloaded here.

LinkedIn Chad Durfee: https://www.linkedin.com/in/referralconsultinginc/

Website Referral Wave: https://referralwave.com/

Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com

Have you -as a marketer- ever considered advertising on podcasts? How does that exactly work? That's what you'll learn in this podcast!

In this episode, Elias has a chat with Mike Kadin, who is the founder and CEO of ReCircle, a podcast advertising platform.

Topics we discuss:

The basics of podcast advertising
How to select the right podcasts for your audience
How podcast ads are being priced
How to measure success

LinkedIn Mike Kadin: https://www.linkedin.com/in/michael-kadin-a341571b/

Website RedCircle: https://redcircle.com/

Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com

In this episode, Elias has a chat with Alisha Conlin-Hurd, who is the co-founder of Australia-based Persuasion Experience. They help well-known brands in building the best funnels.

Topics we discuss:

What are funnels (and what are they not)?
What most people are getting wrong when building funnels
How to humanize the online sales process
How to get started
The martech stack Alisha uses: Clickfunnels, Google Optimize, ClickUp, AdZoola, and Punchlist

LinkedIn Alisha Conlin-Hurd: https://www.linkedin.com/in/alishaconlinhurd/

Website Persuasion Experience: https://persuasionexperience.com/

Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com

With the US elections coming up in November, you can't turn on a TV or visit a news website without seeing polling results. What can marketers learn from this? In this episode, Elias has a chat with Peter Shafer, who works at Everest Communications and has a long career in market research and polling. He used to work for Gallup among others.

Topics we discuss:

How is polling done
Do's and don'ts for polling, surveys, and market research
What marketers in other industries can learn from political polling
Downsides of polling
Using rewards for survey-takers (or not?)

LinkedInPeter Shafer: https://www.linkedin.com/in/peteshafer/

Website Everest Communications: https://everestcomms.com/

Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com

In this episode, Elias has a chat with Andrew Yates, the CEO of Promoted.ai. They help marketers to optimize search, feed, promotions, and ads at top marketplaces. Before founding Promoted, Andrew worked in the advertising teams at Pinterest and Facebook.

Topics we discuss:

What ad marketplaces are
How to improve results by optimizing marketplace search and feed
How Outschool increased conversions in search by 11% by applying the state-of-the-art in conversion optimization ads engineering
The power of correct measurement

LinkedIn Andrew Yates: https://www.linkedin.com/in/andrew-yates-0217a985/

Website Promoted:: https://www.promoted.ai/

Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com

In this episode, Elias has a chat with Ifty Kerzner, the co-founder of Kisstera, the insurance marketing operating system.

Topics we discuss:

Why is insurance marketing different form other industries?
Trends in insurance marketing
The state of insurance marketing
Tips&tricks for insurance marketers
How to learn from data

LinkedIn Ifty Kerzner: https://www.linkedin.com/in/ifty-kerzner/

Website Kissterra:: https://kissterra.com/

Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com

In this episode, Elias has a chat with Laura Nelson, who's the VP of marketing at Denver-based Signpost, which helps businesses respond instantly, simplify communications, and build credibility.

Topics we discuss:

Tips on which tools and channels to use as a small business
How to compete with the big brands
Which marketing mistakes to avoid as a small biz

LinkedIn Laura Nelson: https://www.linkedin.com/in/lauraliznelson/.

Website Signpost:: https://www.signpost.com/

Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com

In this episode, Elias has a chat with Kyle Lacy. He's the SVP of marketing at Seismic, a sales enablement platform. Kyle is an industry veteran and also a published author.

Topics we discuss:

Why is revenue marketing important?
What is Sales Enablement and how can software support here?
What can B2B learn from B2C marketing?
Tips on a great martech stack

LinkedIn Kyle Lacy: https://www.linkedin.com/in/kylelacy/

Website Seismic:: https://seismic.com/

Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com

When Artificial Intelligence (AI) comes up, a lot of marketers raise their eyebrows and tend to think that's a pretty intangible technology and, probably not something for their daily practice. But in fact, AI can be used daily and very easily. How? Listen to this episode!

In this episode, Elias has a chat with Erica Salm Rench, the COO of Rasa.io. Rasa is a very sophisticated email marketing tool.

Topics we discuss:

SEO and AI
How to use AI to personalize email marketing
AI, done in an approachable way

LinkedIn Erica Salm Rench: https://www.linkedin.com/in/esalm/

Website Rasa: https://rasa.io/

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com

In this episode, Elias has a chat with Aaron Weiche, the Co-Founder and CEO of Leadferno, a 2-way business messaging platform.

The topics we discuss include:

Possibilities of text messaging in your marketing mix (SMS, social messaging)
Best practices for the use of business messaging
Differences in B2B and B2C use
Costs and benefits associated with the use of business messaging
How to measure results and attribution

LinkedIn profile Aaron Weiche

Leadferno Website

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com

In this episode, Elias has a chat with Raúl Galera, Chief Advocate at Referral Candy. We discuss implementing successful referral programs.

Topics we discuss:

Which referral programs work and which not
How to promote referral programs
How to measure results
Best practices

LinkedIn Raúl: https://www.linkedin.com/in/raulgalera/

Website Referral Candy: https://www.referralcandy.com/

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

This is a special and cool episode. We launched Club Martech this month. As a marketer, you can join the club for free at: http://clubmartech.com/

Topics we discuss:

What is Club Martech?
Why should you join?
What's in it for you?
How to join (for free)

LinkedIn Elias: https://www.linkedin.com/in/eliascrum

LinkedIn Mark: https://www.linkedin.com/in/markvanhorik/

LinkedIn Marten: https://www.linkedin.com/in/hoekstramarten/

Website: http://clubmartech.com/

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

In this episode, Elias has a chat with Luke Charlton, AKA The Aussie Hermit. He has helped lots of businesses to grow.

Topics we discuss:

How to build your email list successfully
Which lead magnets actually work?
How to get people to subscribe by advertising
What are acceptable costs per lead?

LinkedIn Luke Charlton: https://www.linkedin.com/in/lukecharlton/

Website and podcast Luke Charlton:: https://lukecharlton.com/

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Marketing agencies typically have margins of around 10%. A lot of agency owners struggle to profitably scale their business.

In this episode, Elias has a chat with Itamar Shafir, CEO, and founder of Umbrella.

Topics we discuss:

What services to offer and which not
Inhouse vs. outsourcing
How to productize services
How to build a recurring revenue stream and profitable retainers

LinkedIn Itamar Shafir: https://www.linkedin.com/in/itamarshafir/

Website Umbrella: hhttps://www.umbrellaus.com/

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Attribution, whether first- or last-touch, or even multi-touch, often remains a very theoretical model. In this episode we're changing that; you'll get practical tips on how to build your attribution model as a B2B marketer.

In this episode, Elias has a chat with Bonnie Crater, the CEO of Full Circle Insights, a software company that gives marketers insights into attribution and funnel metrics. Natively integrated into SalesForce.

Topics we discuss:

Tips on how to build your reliable attribution model
Metrics that matter for attribution
How to use an attribution model in practice

LinkedIn Bonnie Crater: https://www.linkedin.com/in/bonniecrater/

Website Full Circle Insights: https://fullcircleinsights.com/

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

In this episode, Elias has a chat with Aleksandra Korczynska the CMO of GetResponse, an email, and marketing automation provider. Aleksandra shares trends that they have found in their benchmark (which can be found here).

The 5 trends we discuss:

Personalization
Automation and AI
Saying goodbye to open rates
Mobile Accessibility
Interactive emails

LinkedIn profile Aleksandra Korczynska

GetResponse's Website (including the mentioned discount)

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

In this episode, Elias has a chat with Yannick Veys, one of the co-founders and CMO of Hypefury, a Twitter growth tool.

Topics we discuss:

Tips on how to be successful on Twitter
How to leverage your social media following and turn them into newsletter subscribers
Examples of campaigns

LinkedIn Yannick Veys: https://www.linkedin.com/in/yannickveys/

Website Hypefury: https://hypefury.com/

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

In this fast-changing world, marketers need to act swiftly. The current situation (think inflation, economic uncertainties, and the likelihood of an economic downturn), ask for fast and data-driven decisions. This is where marketing mix modeling (MMM) comes in.

In this episode, Elias has a chat with Mark Stouse, the CEO of Proof Analytics.

Topics we discuss:

The use of regression models in marketing
How data can help you in making better decisions
Examples of marketing mix modeling use in different industries

LinkedIn Mark Stouse: https://www.linkedin.com/in/markstouse/

Website Proof Analytics: https://www.proofanalytics.ai/

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

In this episode, Elias has a chat with Luke Wakefield, the CEO and one of the co-founders of Siteglide. They offer a data-driven digital experience platform, specifically for SMEs.

Topics we discuss:

Why Digital Experiences can not only be offered by corporates but also by SMEs
Examples of digital experiences offered by SMEs
How to solve the problem of data silos
How to start adopting a digital experience platform

LinkedIn Luke Wakefield: https://www.linkedin.com/in/lukewakefield/

Download the mentioned guide on Siteglide's website here.

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

In this episode, Elias has a chat with Caspar Thykier, the CEO and one of the co-founders of Zappar.

AR and VR have evolved enormously since Pokemon GO and Snap a few years back. Just think about the use of AR by webshops that sell prescription glasses.

Topics we discuss:

A 5-step approach to start using AR and VR
Use cases and examples
Industries that use AR
Results of using AR
Ballpark investments needed

LinkedIn Caspar Thykier: https://www.linkedin.com/in/caspar-thykier-a160a115/

Website Zappar: https://www.zappar.com/

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Implementing personalization in your marketing as an online retailer requires time and a step-by-step process. In order to run, you'll first need to crawl and learn to walk.

In this episode, Elias has a chat with Diane Keng, co-founder, and CEO of Breinify, a personalization platform.

Topics we discuss:

Examples of successful personalization
Step-by-step process to personalize
Technology needed
The typical martech stack needed for personalization
How to define audiences for personalization

LinkedIn Diane Keng: https://www.linkedin.com/in/dianekeng/

Website Breinify: https://home.breinify.ai/

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

What if you could have a chatbot on another website than your own? What if you could get demo requests and meetings scheduled directly from content that you published elsewhere?

In this episode, Elias has a chat with Eliav Cohen, who is the founder of The Bot Lab and who helps companies build the best chatbots. Besides this, he also is an avid balloon pilot and owns Seattle Ballooning.

Topics we discuss:

How to build a chatbot that actually converts
Pitfalls to avoid when using chatbots on your website
Chatbots on 3rd party websites
How to successfully implement a chatbot
intent data vs. 3rd party website chatbots

LinkedIn Eliav Cohen: https://www.linkedin.com/in/eliav-cohen-5643795/

Website The Bot Lab: https://thebotlab.io/

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

In this episode, Elias has a chat with Mark Raffan, the CEO of Content Callout and the host of 2 podcasts: Content Callout (about B2B content marketing) and, the Negotiations Ninja Podcast.

Content is one of the key elements of every B2B marketer's marketing mix. It's also one of the most challenging ones!

Topics we discuss:

How to create the best B2B content
Recent developments in B2B content
How to make content creation and selection less subjective
Inhouse creation of content vs. outsourcing
How to select an agency for content

LinkedIn Mark Raffan: https://www.linkedin.com/in/markraffan/

Website Content Callout: https://www.contentcallout.com/

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

in this episode, Elias has a chat with Tim Bucciarelli, the Sr. manager of digital operations at Ironplane; a leading eCommerce development company that focuses on Magento-based webshops. He shares some valuable insights that you don't want to miss out on as a webshop owner!

Topics we discuss:

Differences between a Shopify and Magento webshop
The importance of UX design for an eCommerce website
How to come to the best UX
Successful approaches

LinkedIn Tim Bucciarelli: https://www.linkedin.com/in/tim-bucciarelli/

Website Iron Plane: https://www.ironplane.com/

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

"Too many companies rely on the big 3 (Google, Meta, and Amazon) for their advertising" is one of the beliefs Matt Wool has and we discuss in this episode.

In this episode, Elias has a chat with Matt, who is the CEO of Acceleration Partners, a partnership and affiliate-focused company.

Topics we discuss:

What is partner and affiliate marketing?
When is affiliate marketing interesting as a channel?
Examples of successful affiliate approaches
The role of technology in partnership marketing
The costs and benefits of affiliate marketing

LinkedIn Matt Wool: https://www.linkedin.com/in/matthew-wool-67a3aa5/

Website Acceleration Partners: https://www.accelerationpartners.com/

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

In the cookieless era, marketers need to focus on 1st party cookies and owning their data. They need to build a database (or customer data platform) that has listed their audience as to who wants to opt-in to their marketing communications and who does not. This does not only apply to email marketing but also for display ads. How do you convince people to opt-in to your display ads? Charlie Silver, CEO of Permission.io has the answer: reward people with tokes and pay them for it in cryptocurrency. They have even created their own crypto: the Permission Coin ASK.

We talk about the use of intent data. Topics we discuss:

What is permission marketing, Web3 advertising and why is it important
Why reward people in crypto
For which audiences does permission marketing work best

LinkedIn Charlie Silver: https://www.linkedin.com/in/c-silver/

Website Permission.io: https://permission.io/

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

A lot of people can't wait to be back at live events. During Covid everything turned virtual and that definitely has some advantages. What's the future of virtual events and how can you make them successful?

In this episode, Elias has a chat with Michelle Garrisson and Daniel Moss, the co-founders of We&Goliath, virtual conference and event planners, based out of Asheville, NC.

Topics we discuss:

Why virtual events are effective (national reach, low costs, easy to scale, higher frequency and data-gathering)
Tips on how to engage the audience
Useful advice on how to get people to show up to the virtual events
The role of chat (Twitch-like) and break-outs during an online event

LinkedIn Michelle Garrisson: https://www.linkedin.com/in/michellegarrison33/

LinkedIn Daniel Moss: https://www.linkedin.com/in/danieljmoss/

Website We&Goliath: https://weandgoliath.com/

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

How do you create a really funny sales video that goes viral? There's actually an 8-step process that will help you do so!

In this episode, Elias has a chat with Joseph Wilkins, the founder of Funnysalesvideos.com and the host of the podcast 'How to make videos go viral'.

Topics we discuss:

The 8-step process to create funny videos
The role of storytelling in sales videos
Why you should invest in paid advertising for the videos

LinkedIn Joseph Wilkins: https://www.linkedin.com/in/wilkinsjoseph/

Website Funnysalesvideos : https://funnysalesvideos.com/

Podcast 'How to make a video go viral': https://podcasts.apple.com/us/podcast/how-to-make-a-video-go-viral/id1494603767

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Most marketers have heard about the 3rd party cookie ban, but they have no idea on how this will impact their strategy and business. This episode explains in 15 minutes what the cookie ban means and how you can deal with it as a marketer.

Elias has a chat with Quimby Melton, co-founder, and CEO of Confection. He explains why most CRMs, DSPs, and marketing automation platforms are only 75% effective because of a privacy-first approach that marketers will have to start adopting.

Topics we discuss:

How to 'own your own rails', using 1st party data
The difference between 1st and 3rd party cookie-data
Why privacy-first actually is beneficial to marketers

LinkedIn Quimby Melton: https://www.linkedin.com/in/oqmelton/

Website Confection: https://confection.io/

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

In this episode, Elias has a chat with Rahul Chauhan, group managing director at Foresight Digital, a digital agency, and consultancy based in Australia.

Many B2B marketers don't know their Customer Lifetime Values. Knowing this however is crucial, especially in SaaS and subscription-based companies.

Topics we discuss:

What is the definition of CLV?
How to focus on the right customers
Reward existing customers
Why you should not spend a single dollar on marketing before knowing the CLV

LinkedIn Rahul Chauhan: https://www.linkedin.com/in/rahulchauhan1/

Website Foresight Digital: https://foresightdigital.com.au/

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

In this episode, Elias has a chat with Skyler Reeves, Founder of Ardent Growth. We talk about keyword and content clustering.

We talk about the use of intent data. Topics we discuss:

SEO pitfalls
What tools to use for keyword clustering
How to find the right keyword clusters

LinkedIn Skyler Reeves: https://www.linkedin.com/in/skylerreeves/

Website Ardent Growth: https://ardentgrowth.com/

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

How do brands like Monday.com, RobinHood, and ActiveCampaign organize their content publishing? They literally publish hundreds of pieces of content on a monthly basis which has led to amazing results.

In this episode, Elias has a chat with James Scherer, who is the VP of Growth at Codeless, a global content production company.

Topics we discuss:

How to build a content marketing machine
Tools that are useful in this process
Tips to create great content
When to expect results

LinkedIn James Scherer: https://www.linkedin.com/in/james-scherer-94709830/

Website Codeless : https://codeless.io/

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

In this episode, Elias has a chat with Derek Osgood, founder of Ignition, a Go-to-Market software solution for product marketers.

A lot of product marketers and managers are constantly reinventing the wheel when introducing new products or services. they use a variety of tools and lack a process. Derek explains how software can help product marketers to improve this.

Topics we discuss:

What common mistakes do product marketers make?
How can software and software templates help?
The results of using GTM software

LinkedIn Derek Osgood: https://www.linkedin.com/in/derekosgood3/

Website Ignition: https://www.haveignition.com/

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

In this episode, Elias has a chat with Sean Rosensteel, the founder of Savvy Pro Web, websites that just work.

Companies that select a website vendor, often make very costly mistakes. Sean shares 3 of those in this podcast. He also talks about the StoryBrand framework that he uses.

Topics we discuss:

What should a good website tell to customers?
What happens when your vendor says 'yes' to everything
How to think in terms of ROI when building a new website

LinkedIn Sean Rosensteel: https://www.linkedin.com/in/seanrosensteel/

Website Savvy Pro Web and download of the entire list of mistakes: https://www.savvyproweb.com/10-costly-mistakes-entrepreneurs-make-when-hiring-website-vendors

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Owning a restaurant does not only mean you need to deliver high-quality food with passion, it also requires you to do great marketing. And, nowadays, that means you need to have some marketing technology in place as well!

In this episode, Elias has a chat with David "Rev" Ciancio, who owns a restaurant himself in New York City and is a consultant to a lot of restaurants. He gives a lot of hands-on advice and tips for restaurant owners today.

Topics we discuss:

The best martech stack for restaurant owners (7 technologies)
The customer journey of restaurant guests
Marketing channels for restaurants

LinkedIn Rev Ciancio: https://www.linkedin.com/in/revciancio/

Website Branded Strategic Hospitality: https://brandedstrategic.com/

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

In this episode, Elias has a chat with Tyler Kemp, the founder of Intentflow, an AI-powered content data supplier.

There is a lot of fuzz about the use of intent data. Some marketers have good experiences, others have mixed experiences. Time to have a discussion on the topic and discuss the possibilities and ROI.

We talk about the use of intent data. Topics we discuss:

Differences between contact and organization based intent data
Use of 3rd party cookies
How to reduce costs of advertising by using intent data
The right way to use intent data

LinkedIn Tyler Kemp: https://www.linkedin.com/in/tjkemp/

Website Intenflow: https://www.intentflow.com/

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Software companies that sell their solutions on a SaaS-basis (software-as-a-service) heavily rely on happy customers. If customers are dissatisfied or feel they don't use the software enough, they can cancel their subscriptions easily. One of the key factors for happy SaaS customers is a successful onboarding plan.

In this episode, Elias has a chat with Kris Mendoza, sr. director of support & services at Act-On Software. Act-On is a best-of-breed marketing automation solution that integrates easily with the rest of your Martech Stack (like CRM, dashboards, CDPs and webinar software). Kris explains how onboarding at Act-On works.

Topics we discuss:

Why onboarding new SaaS customers is so important
Best practices in onboarding
Mistakes to avoid when onboarding new customers
How to measure for success when investing in onboarding

LinkedIn Kris Mendoza: https://www.linkedin.com/in/kris-mendoza/

Website Act-On Software: https://act-on.com/

The Act-On Support community: https://connect.act-on.com/hc/en-us

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Brand marketing is often overlooked by marketers that work at start-ups as the focus usually is lead generation. According to Igor Fedenkoff this is a missed opportunity. As successful examples, he mentions Monday.com and the Dollar Shave Club.

In this episode, Elias has a chat with Igor. He's the CEO and co-founder of Brybe, the marketplace for freelancers and influencers. Brybe has recently won in the Google Accelerator Growth Program.

Topics we discuss:

Branding vs. lead generation
Successful channels to use for branding as a start-up
How to budget for branding

LinkedIn Igor Fedenkoff: https://www.linkedin.com/in/igorfedenkoff/

Website Brybe: https://brybe.com/

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Start-up marketing can be challenging for marketers. But it also comes with great opportunities, when focusing on the right KPIs, using the right channels, and having your well-coordinated marketing team in place.

In this episode, Elias has an interview with Tim Partasevitch, the chief growth officer at Smart IT, a custom software development company with clients all over the world.

Topics we cover:

The ideal marketing team for start-ups
How to set goals for 2022 in marketing
Which channels to use in 2022 as a start-up in software

LinkedIn Tim Partasevitch: https://www.linkedin.com/in/tim-partasevitch/

Website Smart IT: https://smart-it.io/

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Marketing Guys has just released the B2B marketing benchmark 2021/2022. in this podcast, Mark and Elias discuss the trends for 2022 that we identified from that benchmark.

The 5 trends we discuss:

Recruitment marketing get a more prominent role
Data-driven marketing and why it still did not get the attention it should have
Integration of marketing technology
Focus on data integrity
Revenue marketing becomes the standard

LinkedIn Elias: https://www.linkedin.com/in/eliascrum

LinkedIn Mark: https://www.linkedin.com/in/markvanhorik/

Website Marketing Guys: https://marketingguys.com/services/marketing-automation/

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Lots of companies have played around with conversational chatbots this year. Many marketers have found out that successfully using chatbots is not as easy as it may have seemed at the beginning. In this podcast, we discuss how to use conversational AI in an integrated way.

In this episode, Elias has a chat with Nate Joens, who is the co-founder and head of innovation at Structurely, a conversational AI solution.

Topics we discuss:

What is conversational AI?
How does it help sales and marketing?
Live chat vs. Chatbots vs. Forms
Integration of conversational into you MarTech Stack

LinkedIn Nat Joens: https://www.linkedin.com/in/nathanjoens/

Website Structurely: https://www.structurely.com/

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

As many marketers are aware, we are rapidly entering a cookieless world. This is one of the reasons why creator-led advertising is booming at the moment. Advertising on podcasts is a great example and opportunity for marketers.

In this episode, Elias has an interview with Daniel Conn who isCo-founder and CRO of Thoughtleaders, a Martech solution that offers a toolkit for the cookieless world.

Topics we cover:

Why advertise on podcasts
How to measure for success in podcast advertising
How to find the right podcasts that offer high quality content
Tips for advertisers

LinkedIn Daniel Conn: https://www.linkedin.com/in/daniel-conn-2744b5b/

Website Thoughtleaders: https://www.thoughtleaders.io/

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

What are the biggest challenges for a marketing technology manager and how is a martech stack managed?. In this episode, Elias has an interview with Hanna Siljemark, who is the marketing technology manager at SaaS company BIMobject in Sweden.

Topics we discuss:

How to measure for martech success
A martech stack: Salesforce, Act-On marketing automation, Zoom, SEMrush, Analytics, Tag Manager, and more
How to integrate marketing technology tools
The biggest learnings this year in martech

LinkedIn Hanna Siljemark: https://www.linkedin.com/in/hanna-siljemark/

Website BIMobject: https://www.bimobject.com/

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Email marketing in Germany (and the rest of Europe) comes with different rules than those in the US. European companies for example have to comply with different standards and laws which leads to a different vendor landscape.

In this episode, Elias has a chat with Tobias Eickelpasch. He's the customer experience manager at Evalanche (owned by ESP SC Networks). Tobias has worked at different levels: customer-side, agencies and now at vendor-level.

Topics we discuss:

How to select an Email Service Provider (ESP) in Germany
Differences between US and European ESPs
Privacy and GDPR in Germany

LinkedIn Tobias Eickelpasch: https://www.linkedin.com/in/tobias-eickelpasch/

Website Evalanche: https://www.sc-networks.de/

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

In this episode, Elias has a chat with Prarthana Sibal, she's the head of client services at Pikkal, a full-service podcast agency that has offices worldwide.

Did you know that on average podcast listeners listen to 75% of the episodes, a stunning 43 minutes on average!

We talk about podcasting for B2B. Topics we discuss:

How to convince your management to start a podcast
What to expect when starting a podcast
Advantages of podcasting
How to measure success
Some numbers of B2B podcast (downloads)
Examples of successful B2B podcast practices

LinkedIn Prarthana Sibal: https://www.linkedin.com/in/prarthanasibal/

Website Pikkal & Co: https://www.pikkal.com/

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Marketers are gathering tons of data. In practice, a lot of marketers, however, don't know how to actually make use of this data. That's what we are talking about with Mike Stone in this episode. Elias has an interview with him and discusses the following topics:

A recent study by Outlier 'Navigating marketing blindspots'
Examples of practical use of data in marketing
How AI can help marketers find blind spots in their data

LinkedIn Mike Stone: https://www.linkedin.com/in/mikestonemarketing/

Website Outlier: https://outlier.ai/

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

CRMs were never designed for salespeople. They were designed for management reporting and faster-invoicing purposes. Knowing that, how can companies and specifically sales professionals benefit from CRM?

In this episode, Elias has an interview with Patrick O'Leary, CEO of Boostr. Patrick has a long history in CRM platforms and explains a lot in this episode.

Topics we cover:

How to swith CRMs
Best of breed vs. all-in-one CRMs
CRMs for verticals vs. generic CRMs
Recent developments + CRM predictions for 2022

LinkedIn Patrick O'Leary: https://www.linkedin.com/in/patricko20/

Website Boostr: https://www.boostr.com/

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

In this episode, Elias has an interview with Darshan Mehta. He's the author of "Getting to Aha!" and founder of iResearch and ConnectQik. He's an absolute guru on qualitative data and more specifically focus groups. As 96% of decisions is made by the subconscious, it's very important to get to the insights as to why people decide one way or the other.

Topics we discuss:

The keys to great focus groups
Focus groups the modern way
How to affordably organize qualitative research
How to get to real insights by using focus groups

LinkedIn Darshan Mehta: https://www.linkedin.com/in/darshan--mehta/

Website iResearch: https://www.iresearch.com/

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

In this episode, Elias and Mark have a chat with John Wall. He's the producer of the Marketing over Coffe Podcast, partner at Trust Insights, and author of 'B2B Marketing confessions' and the 'Marketing over Coffee Playbook'.

John works with marketers and martech on a daily basis. We discuss the future of marketing, given all the new rules and regulations regarding privacy. How does that help us to become better marketers?

LinkedIn John Wall: https://www.linkedin.com/in/johnjwall/

Website Trust Insights: https://www.trustinsights.ai/

The Marketing over Coffee Podcast: https://www.marketingovercoffee.com/

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

In this episode, Elias has a chat with Gil Sommer, the VP of Product at Connatix, a company that helps publishers grow their business by delivering successful video experiences.

Topics we discuss:

What is video advertising?
Why start using it?
What is the key to success in video advertising?
The future of video ads

LinkedIn Gil Sommer: https://www.linkedin.com/in/gil-sommer/

Website Connatix: https://connatix.com/

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Scale-ups tend to use a lot of Marketing Technology tools. They also have challenges of realizing constant growth. How do those 2 go together?

In this episode, Elias has an interview with Simon Severino, CEO, and founder at Strategy Sprints. Simon has helped hundreds of scale-up companies (SaaS, software, and agencies) to realize revenue growth.

Topics we cover:

Challenges scale-up companies face
How to shorten the sales cycle from months to weeks (B2B)
CRM tooling for scale-ups
How to create daily, weekly and monthly habits to grow revenue

LinkedIn Simon Severino: https://www.linkedin.com/in/simonseverino/

Website Strategy Sprints: https://www.strategysprints.com/

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

In marketing, decisions about creative content are too often made based on subjective criteria. In this episode, Elias has an interview with Anastasia Leng, the founder, and CEO of CreativeX and we discuss how to make data-backed decisions on creative content (being video or visuals).

Topics we discuss:

4 Steps to get to Creative Excellence for your creative content
Examples of creative content that works
Tips on how to create the best creative content on different platforms

LinkedIn Anastasia Leng: https://www.linkedin.com/in/aleng/

Website CreativeX: https://www.creativex.com/

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

In this episode, Elias has an interview with Verl Allen. He's a MarTech industry veteran, currently leading a very successful scale-up: Claravine. The need for quality data is paramount to today’s digital-first business. Many of the top brands in the world know this and choose Claravine as a foundation of their data’s integrity.

We talk about data integrity and standardization. Topics we discuss:

How to recognize when a data integrity problem occurs
Ways to solve data integrity issues
Things that lead to data integrity problems
Challenges marketers face when they have data integrity problems

LinkedIn Verl Allen: https://www.linkedin.com/in/verl-allen-b83175/

Website Claravine: https://www.claravine.com/

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

In this episode, Elias has an interview with Jens Polomiski, a fellow MarTech enthusiast. He's from Germany and co-developed the German MarTech Landscape 2021 Supergraph:

We discuss the graph and Germany as a MarTech country:

Most interesting developments
750 German MarTech Tools are available
Things to consider when entering the German market

LinkedIn Jens Polomski: https://www.linkedin.com/in/jens-polomski/

Website Jens (German Martech Landscape): https://jens.marketing/martech-landscape-germany/

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

In this episode, Elias has a chat with David Morneau, the Managing Partner of inBeat, the number one Micro-Influencer Agency and software in North America.

We talk about using influencers for your brand and how to select the right ones. Topics we discuss:

What makes a good influencer and what's a micro-infuencer?
What are the characteristics of a good influencer?
Difference between infuencers and influencing
How to select the right influencer for you brand

LinkedIn David Morneau: https://www.linkedin.com/in/morneaudavid/

Website inBeat Agency: https://inbeat.agency/

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

In this episode, Elias has an interview with Lee Hackett, CEO of BluprintX based out of Liverpool, UK. Lee has an interesting background (played football before going into marketing) and valuable insights on both SalesTech and MarTech. He's an investor in both.

Topics we cover:

Trends in MarTech and SalesTech
How marketers should not overcomplicate MarTech
Invest in tools & tech that help you move the needle
The importance of funnels

LinkedIn Lee Hackett: https://www.linkedin.com/in/leehackett/

Website BluprintX: https://bluprintx.com/

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

In this episode, Elias has an interview with Augie Johnston, the founder, and CEO of Vidchops; a subscription-based unlimited video editing service for YouTubers and content creators.

We talk about video marketing and how to be successful in that. Topics we discuss:

Which video content works best?
Tips on how to create engaging video's
How to be successful on Youtube
Best practices in video marketing

LinkedIn Augie Johnston: https://www.linkedin.com/in/vidchops/

Website Vidchops: https://vidchops.com/

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

In this episode, Elias has a brief chat with Janet Nawijn about the currently running B2B Benchmark that is aimed at global B2B marketers.

Are you a B2B marketer? Please participate in the benchmark here:

https://marketingguys.com/b2b-marketing-benchmark-2021/

Why join the benchmark?

Be at the forefront of B2B marketing
All participants will get a copy of the report
The report will have very useful data for all B2B marketers and CMOs in their daily jobs
Amongst the participants, 3 Amazon gift cards of €100 (or $120) will be raffled

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

In this episode, Elias has an interview with Ike Kehal, the CEO of Social27, a virtual event platform for conferences.

During the discussion, we talk about how to make virtual and hybrid events work. Ike gives valuable advice on which approaches work and which won't. A virtual event should not be a copy of an in-person event but how should it then be done?

Ike explains how to use data to create a better experience for visitors and explains how to make networking work in an online environment.

LinkedIn Ike Kehal: https://www.linkedin.com/in/ikekehal/

Website Social27: https://www.social27.com/

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

In this episode, Elias and Mark have an interview with a content marketing and SEO veteran: Jeff Coyle. He is the co-founder of MarketMuse which was built to accelerate the content research, creation, and optimization process using AI to do the heavy lifting.

An important question a lot of marketers have is which content to keep, update or kill. Making these decisions requires more than just looking at keywords and page visits. It requires a broader approach, which we explain fully in the podcast.

In the episode, we also discuss 3 decision-making metrics to do meaningful content inventory analysis. We start by going through the key developments in SEO and content marketing in the last 20 years.

LinkedIn Jeff Coyle: https://www.linkedin.com/in/jeffcoyle/

Twitter Jeff Coyle: https://twitter.com/jeffrey_coyle

Website MarketMuse: https://www.marketmuse.com/

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

In this episode, Elias has an interview with Angela Pointon. After a long career at some of the best agencies in the US, Angela founded her content marketing agency 11outof11 in 2017. With her extensive background in the 'agency life', she shares some valuable tips in this interview for agencies, specifically on how to get the most out of your content marketing.

We also discuss the different growth methodologies: The Rockefeller Habits (Scaling Up) and EOS.

LinkedIn Angelas Pointon: https://www.linkedin.com/in/pointonangela/

Website 11outof11: https://www.11outof11.com/

During the episode, Elias mentions the Vidyard video solution, go check it out here: https://www.vidyard.com/marketingguys/

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

In this episode, Elias has a chat with Jack Bron about the future of automated sales funnels. Jack is the founder of Deadline Funnel, a solution for funnel marketers that already thousands of marketers rely on. During the episode, we talk about the art of defining the best sales funnels and the concept of funnel marketing.

LinkedIn Jack Born: https://www.linkedin.com/in/jackborn/

Website Deadline Funnel: https://www.deadlinefunnel.com/

During the episode, Elias mentions the Vidyard video solution, go check it out here: https://www.vidyard.com/marketingguys/

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

In this episode, Elias has an interview with author Eric Scharzman. He wrote a very insightful and easy digestible book on digital marketing: The Digital Pivot - Secrets of Online Marketing. During the interview, we discuss his book and he explains how marketers can connect awareness to actual revenue by using the framework he uses in his book.

LinkedIn Eric Schwartzman: https://www.linkedin.com/in/schwartzman/

Find the book on Amazon: https://www.amazon.com/Digital-Pivot-Secrets-Online-Marketing-ebook/dp/B08XN4G1Z7/

During the episode, Elias mentions the Vidyard video solution, go check it out here: https://www.vidyard.com/marketingguys/

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

The Digital Pivot: Secrets of Online Marketing

A question that a lot of markers have: "How much should I spend on a specific channel?". In this episode, Elias has an interview with John Readman about a question that a lot of markers have: "How much should I spend on a specific channel?". John is the founder & Product Owner at Ask BOSCO™, a leading data analytics and modelling software company. He explains why in some cases you should not have a budget.

The following topics are covered:

How to deal with attribution
How to define the right conversion point
What KPI's to focus on
Predictive modelling
Why you should not have a budget

LinkedIn John Readman: https://www.linkedin.com/in/johnreadman/

Website Bosco: https://askbosco.io/how-bosco-works/

During the episode, Elias mentions the Vidyard video solution, go check it out here: https://www.vidyard.com/marketingguys/

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

In this episode, Elias has a chat with Julia Shapiro. She is the Director of Sales at Oktopost, a B2B social media management platform. We specifically discuss B2B social media management, as this turns out to be different from B2C.

The following topics are covered:

Differences in B2B and B2C social media management
Social media management software in your B2B martech stack
How to measure ROI from social in B2B and social attribution
How to motivate your colleagues to be social advocates for the company
Pitfalls when rolling out your B2B social media strategy

LinkedIn Julia Shapiro: https://www.linkedin.com/in/juliashapiro131/

Website Oktopost: https://www.oktopost.com/

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

In this episode, Elias has a chat with Antonio Boccanfuso on the use of Influencer Marketing by marketers. Antonio is the Chief Content Strategist and owner at Höski Media in Montreal, Canada.

The following topics are covered:

How to find the right influencer for your brand
Different categories of influencers: nano, micro, and macro
How to select the right influencer for your brand
Costs of hiring an influencer
Pitfalls when hiring influencers

LinkedIn Antonio Boccanfuso: https://www.linkedin.com/in/antonio-boccanfuso/

Website Höski Media: https://www.hoskimedia.com/

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

In this episode, Elias discusses the use of personal video in Sales and Marketing with Darin Dawson. He is the Co-Founder and President of BombBomb, a Human-Centered Communication Platform that enables users to use simple, personal video messages to leverage their best asset ... themselves. Darin leads all sales , marketing, customer success, and product development at BombBomb, a fast-growing, Colorado-based software company.

Following topics are covered:

How to use personal video in proposals
The use of personal video during the different sales stages
How to shorten the sales cycle using personalized video messages
How to use video for internal hand-overs between sales professionals
Tips on recording great sales videos

LinkedIn Darin Dawson: https://www.linkedin.com/in/darin-dawson-6a62351/

Website BombBomb: https://bombbomb.com/

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

In this episode, Elias has a chat with Maddy Martin, the VP of Marketing at Smith.ai. Smith professionally answers business calls, chats, texts, and social messages. She has an extensive background in marketing and shares valuable insights:

Learning when starting a marketing department from scratch
What is funnel marketing?
How to measure funnel conversions properly
How to guide leads from Top to Bottom of Funnel
Selecting the right social media tooling
Using reviews and review websites in your marketing
Using chat for your website

LinkedIn Maddy Martin: https://www.linkedin.com/in/madelainemartin/

Website Smith.ai: https://smith.ai/

The mentioned code for $100 off the first month of service at Smith.ai for our listeners is MARKETINGGUYS and that can be applied to the virtual receptionist and live website chat services.

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

"It's not about technology, but all about evolutionary psychology!" is one of the many quotes by Tim Ash in this podcast. Tim is a keynote speaker, advisor, and author of the book 'Unleash your Primal Brain' which is the only book on evolutionary psychology that actually reads like a novel.

People are not a rational as many marketers think they are or want them to be. Knowing that, means that as a marketer it's essential to have knowledge on how the primal brain actually works in order to succeed. The book and this podcast will give you great guidance on this. We discuss things like:

Why the primal brain is so important to marketers
How to motivate people to consider you as a vendor
The use of neuromarketing
How to be more primal by focusing on your habits

LinkedIn Tim Ash: https://www.linkedin.com/in/timash/

Personal Website: https://timash.com/

Website Primal Brain: https://primalbrain.com/

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Is marketing for law firms and attorneys even legal? The only reference on marketing for law firms I had, comes from the hit series 'Better Call Saul' and some John Grisham legal thrillers. In real life, this seems to be completely different.

But in this episode, Elias has an interview with Charley Mann who is Lead Coach at (Ben Glass's) Great Legal Marketing. He explains how law firm owners can start working on their business instead of in their business and explains how digital and inbound marketing play a big role in this.

Charley came from far outside the business world after majoring in theater before he started to work for his mentor and now friend, Ben Glass, and finding a passion for entrepreneurship. Through Great Legal Marketing, Charley has a select group of private clients, runs mastermind groups, and develops leading courses and training for the seriously ambitious and entrepreneurial six/ seven-figure firm owners.

During the chat we discuss the following topics:

How to use digital marketing in a law firm
How to identify your ideal client
Tips on lead generation for law firms
Different examples of how to become a thought leader to your audience
Ways to build a marketing funnel in the legal field
Examples of marketing tech tools to use to become the best in your field

LinkedIn Charley Mann: https://www.linkedin.com/in/charleymann/

Website Great Legal Marketing: https://www.greatlegalmarketing.com/

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Every four years or so, companies invest in a new website. That's quite some effort and in this episode, Elias has an interview with Ray van Hilst on right this topic. Ray is the Director of Client Results at Yoko Co. At this company, they have the motto 'purpose beyond profit' and serve many customers in the not-for-profit and healthcare business.

During the chat we discuss the following topics:

How to select a web design agency
How to shortlist the potential agencies
The importance of digital marketing knowledge at web design agencies
How much should you spend on a new website?
How to budget for a website

LinkedIn Ray van Hilst: https://www.linkedin.com/in/vanhilst/

Website Yoko Co: https://www.yokoco.com/

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

According to Eric Chan, marketing should actually be called 'Revenue Operations'. That gets marketers to think about revenue that is being brought in and also growth. Eric is the head of partnerships at Chargebee, according to G2, Chargebee is among the top 10 Subscription Billing & Management tools.

During the chat we discuss the following topics:

How to retain revenue
Get full ROI insights into your marketing spend
What happens after the sale?
G2 as a marketing channel

LinkedIn Eric Chan: https://www.linkedin.com/in/cirechan/

Website Chargebee: https://www.chargebee.com/company/

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Apple announced its iOS 14.5 update (available as a beta for now), which includes a lot of updates, including privacy tracking limitations for app builders. This has a big impact on in-app advertising, like Facebook Ads. When you're running Facebook Ads, you need to adjust your campaigns!

This is a topic we discuss with a Facebook Ads veteran: Bob Regnarus. Coach Bob Regnerus is the Co-Founder of Feedstories, a digital marketing expert, and author of five books, including the 4th Edition of the Ultimate Guide to Facebook Advertising (Entrepreneur Press).

Bob shares his practical tips and tricks with host Elias Crum (CEO at Marketing Guys) and we discuss the following topics:

What is the iOS14 change all about?
What Facebook Ad categories are affected by the update?
How to adjust your Facebook Ads for iOS14
Strategies to be more successful with Facebook Ads

LinkedIn Bob Regenerus: https://www.linkedin.com/in/bobregnerus/

Website Ultimate Facebook: https://ultimatefb.com/

Personal website Bob: https://www.bobregnerus.com/

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

In this episode, we discuss the trends that Alex Price identified in the research that he has done with his company 93X. Besides being the owner of a UK-based agency, he is also the founder of the FINITE community, a platform specifically for B2B marketers worldwide.

Alex has a load of experience in the B2B marketing-field and explains some differences to B2C and explains why marketers should join FINITE.

Things we discuss and were mentioned in the research:

Trends in martech
The growing role of data
The changing role of marketers and a look into the future
Trends in outsourcing

A link to the mentioned report: https://93x.agency/b2b-technology-marketing-trends-in-2021/

LinkedIn Alex Price: https://www.linkedin.com/in/alxprce/

Website FINITE Community for B2B marketers: https://finite.community/

Website 93Digital: https://93digital.co.uk/

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

When you're starting a company, specifically in the e-commerce space, competition is fierce and there are only two ways of competing with the big brands: either you're cheaper or you're different. These strategies were already identified years ago by Porter in his Generic Competitive Strategies. So, given these strategies, how do companies distinguish themselves from the rest and how is your marketing dollar spent best? In this episode, we have an interview with Kevin Urrutia, the founder of Voy Media (New York City).

Kevin shares his insights with host Elias Crum (CEO at Marketing Guys) and we discuss the following topics:

How to differentiate yourself as a company
Using the right channels online as a start-up
Difference between Facebook Ads and Google Ads
SEO for start-ups
Real-life start-up marketing examples

LinkedIn Kevin Urrutia: https://www.linkedin.com/in/urrutia/

Website Voy Media: https://voymedia.com/

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

In this episode, we'll take a deep dive into link building with Dennis Akkerman. He's the CEO and owner of link building agency Seeders (Zwolle, The Netherlands) and shares his insights with host Elias Crum (CEO at Marketing Guys).

Things we discuss:

SEO and link building
Link building tips & tricks
Tools used for link building
International link building
Examples of effective link building methods

LinkedIn Dennis Akkerman: https://www.linkedin.com/in/dennis-akkerman-b4008591/

Website Seeders: https://seeders.nl/

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

CMO’s and their teams use a lot of marketing technology tools that all produce tons of data. Data which can (and should) be used for product innovation, according to Pat Sheridan, at Modus Create. Modus helps businesses prepare for the digital future.

Things we discuss:

Use real-time data and insights for product innovation and ideas
Practical examples, including Barclays Card
How to organize your marketing team to get to most out of your data
How to experiment with and test digital ideas: the promotion lifecycle

LinkedIn Pat Sheridan: https://www.linkedin.com/in/patsheridan/

Website Modus Create: https://moduscreate.com/

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Stop wasting your marketing budget and start investing in real prospects. Listen to 9 podcasts about how to attract the right leads, how to qualify them, and say no to misfits. Learn about staying on top of mind with the right leads and how to close deals faster.

As a bonus, we have a toolkit that every B2B marketeer needs and we host an expert session to help you be the best B2B revenue marketer! Sign up for the full series here: https://marketingguys.com/revenue-marketing-series/

Episode 9:

We all know brands that people love: Tesla, Apple, and Starbucks are often mentioned when asked for examples of excellent branding. But how do these companies achieve this and why are they loved so much by customers? Also, these are examples from the B2C world, what can B2B companies do to achieve the same (if even possible)? In this episode, Elias has a chat with Jorge Labadie. He's the owner and strategy director at 37°Celsius Brand Consultancy, based out of Amsterdam, The Netherlands.

Jorge takes us on a branding journey and talks about the following topics:

What is brand love? And does it even exist?
How to build brand love
How to measure for results when investing in branding
What does brand love bring you as a company and why you should invest in it

LinkedIn Jorge: https://www.linkedin.com/in/jorgelabadie/

Website 37°Celsius: https://37celsius.nl/

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Stop wasting your marketing budget and start investing in real prospects. Listen to 9 podcasts about how to attract the right leads, how to qualify them, and say no to misfits. Learn about staying on top of mind with the right leads and how to close deals faster.

As a bonus, we have a toolkit that every B2B marketeer needs and we host an expert session to help you be the best B2B revenue marketer! Sign up for the full series here: https://marketingguys.com/revenue-marketing-series/

Episode 8:

Once a customer has been convinced and made the choice to start using your product or service, a very important next step is about to take place: you need to wow them and onboard them like a pro! Why? That's what Mark is explaining in this podcast.

Mark talks us through these topics:

What do we mean by onboarding?
Why is onboarding so important?
Onboarding tactics
Benefits of onboarding to your customer
Customer onboarding best practices according to Hubspot
Useful customer onboarding tips

The link to the sample Hubspot onboarding plan can be found here:

https://offers.hubspot.com/marketing-hub-onboarding-plan

LinkedIn Mark: https://www.linkedin.com/in/markvanhorik/

Website Marketing Guys: https://marketingguys.com/services/marketing-automation/

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Stop wasting your marketing budget and start investing in real prospects. Listen to 9 podcasts about how to attract the right leads, how to qualify them, and say no to misfits. Learn about staying on top of mind with the right leads and how to close deals faster.

As a bonus, we have a toolkit that every B2B marketeer needs and we host an expert session to help you be the best B2B revenue marketer! Sign up for the full series here: https://marketingguys.com/revenue-marketing-series/

Episode 7:

In B2B the Revenue Team (Marketing & Sales) focuses on getting more leads and close more business. One of the items that keep coming back in every sales organization is the question of how to close deals faster. Possibly before the end of the quarter :)

In this episode, Elias shares some valuable tips on this topic based on his 20+ years of experience in B2B Sales. Topics he highlights include:

How to qualify leads in an early stage
How to focus on the bottom of the funnel leads
The importance of the BANT principle
How to use video in deal-closing
Techniques to use while speaking to prospects in order to close faster
How to eliminate improper arguments used by prospects
How to create scarcity and urgency
How to avoid giving a discount to close a deal faster

LinkedIn Elias Crum: https://www.linkedin.com/in/eliascrum/

Website Marketing Guys: https://marketingguys.com/

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Stop wasting your marketing budget and start investing in real prospects. Listen to 9 podcasts about how to attract the right leads, how to qualify them, and say no to misfits. Learn about staying on top of mind with the right leads and how to close deals faster.

As a bonus, we have a toolkit that every B2B marketeer needs and we host an expert session to help you be the best B2B revenue marketer! Sign up for the full series here: https://marketingguys.com/revenue-marketing-series/

Episode 6:

In this episode, Elias has a chat with David Greenberg, he's the Chief Marketing Officer at Act-On Software. Act-On is a leading marketing automation software platform and David shares his knowledge on Sales and Marketing Alignment, based on his experience within Act-On.

We discuss a lot of topics, amongst them:

How to organize business processes around Sales & Marketing Alignment
The technology stack, needed to align Marketing & Sales
Marketing & sales alignment in practice
The importance of (re-) nurturing leads and lead scoring

LinkedIn David Greenberg: https://www.linkedin.com/in/davidgreenberg2/

Website Act-On Software: https://act-on.com/

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Stop wasting your marketing budget and start investing in real prospects. Listen to 9 podcasts about how to attract the right leads, how to qualify them, and say no to misfits. Learn about staying on top of mind with the right leads and how to close deals faster.

As a bonus, we have a toolkit that every B2B marketeer needs and we host an expert session to help you be the best B2B revenue marketer! Sign up for the full series here: https://marketingguys.com/revenue-marketing-series/

Episode 5:

Actually, Mark and Elias don't really like the term 'lead nurturing' very much. It more or less implies that marketers define how buyers move through the buying cycle. They believe that the buyer him- or herself decides how he/she comes to a buying decision. The marketer merely is there to help the prospect to find its way through the journey.

Mark shares 10 helpful tips on how to be best in lead nurturing. We discuss topics like marketing & sales alignment, lead scoring, personalization, and getting to know your customer. We also discuss the different channels you can use (apart from email marketing) for lead nurturing.

LinkedIn Mark: https://www.linkedin.com/in/markvanhorik/

LinkedIn Elias: https://www.linkedin.com/in/eliascrum/

Website Marketing Guys: https://marketingguys.com/services/marketing-automation/

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Stop wasting your marketing budget and start investing in real prospects. Listen to 9 podcasts about how to attract the right leads, how to qualify them, and say no to misfits. Learn about staying on top of mind with the right leads and how to close deals faster.

As a bonus, we have a toolkit that every B2B marketeer needs and we host an expert session to help you be the best B2B revenue marketer! Sign up for the full series here: https://marketingguys.com/revenue-marketing-series/

Episode 4:

Many B2B marketers that use marketing automation focus on getting out leads to sales: the more SQLs, the better. In this episode, Elias has a chat with Scott Ingram on why it’s better to focus on revenue as a commercial team and how to qualify better in both Marketing & Sales. Scott Ingram is the host of the Sales Success Stories AND Daily Sales Tips podcasts. He's the author of three books: Sales Success Stories, B2B Sales Mentors, and Finding Sales Success on LinkedIn. He's also a quota-carrying sales professional, working for the professional services company, Relationship One, as an Account Director. Scott lives with his wife and two daughters in Austin, Texas where he hosts the Sales Success Summit each October.

We discuss the following topics

How to qualify leads as a marketer
How to say no to misfits in an early stage
Tips on creating a good lead scoring model (based on profile and engagement)
How to align marketing & sales pragmatically

Scott also mentions the webinar with 5 creative prospecting examples. That webinar can be downloaded here:

https://www.brighttalk.com/webcast/14877/441293/5-creative-prospecting-examples-that-worked-in-the-real-world

LinkedIn Scott: https://www.linkedin.com/in/scottingram/

Website Sales Success Stories: https://top1.fm/

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Stop wasting your marketing budget and start investing in real prospects. Listen to 9 podcasts about how to attract the right leads, how to qualify them, and say no to misfits. Learn about staying on top of mind with the right leads and how to close deals faster.

As a bonus, we have a toolkit that every B2B marketeer needs and we host an expert session to help you be the best B2B revenue marketer! Sign up for the full series here: https://marketingguys.com/revenue-marketing-series/

Episode 3:

Trained as a helicopter pilot in the UK, Mike soon realized that being an ‘air-taxi driver’ was not going to be his future. Mike loves helping businesses grow and was one of the first people that started using Google Ads as a profitable lead generator. He now lives in Melbourne, Australia, and is the founder and CEO of WebSavvy and author of ‘The Ultimate Guide to Google Adwords’.

During this interview we discuss:

How to get in front of the right people profitably
How to choose the right channel to reach your audience
How to find and get in front of the right audience for your product or service with Google Ads
When not to use Google Ads
Practical tips to use keywords and audiences and reach the right people
How to grow your business online without the knowledge of marketing technology

Mike mentions a website during the interview in which you’ll find a spreadsheet of all affinity and in-market audiences Google offers: https://docs.google.com/spreadsheets/d/1437qKdxMKsGa5J1CM_ynIX2svwYvMaCNDQ1Co5PuQFU/edit#gid=0

LinkedIn Mike Rhodes: https://www.linkedin.com/in/websavvy/

Website WebSavvy: https://www.websavvy.com.au/

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Stop wasting your marketing budget and start investing in real prospects. Listen to 9 podcasts about how to attract the right leads, how to qualify them, and say no to misfits. Learn about staying on top of mind with the right leads and how to close deals faster.

As a bonus, we have a toolkit that every B2B marketeer needs and we host an expert session to help you be the best B2B revenue marketer! Sign up for the full series here: https://marketingguys.com/revenue-marketing-series/

Episode 2:

Elias and Mark have a talk with Steven van Belleghem on this episode of the Marketing Technology Podcast. Steven is an expert in customer-centricity in the digital world. He is a highly sought-after speaker and over the last 5 years, he has given more than 1,000 keynotes in 40 countries. Also, he shared the stage with former President Obama.

His books have sold more than 140,000 copies and his latest book is featured as a must-read by 2020 by Forbes.

We discuss the following topics:

How the best performing companies invest serious time in reaching people with personalization
Given all the expected rise of expectations in customer experience; where do companies find the customers that will love their products, services, and experiences?
How can companies help a customer’s dream come true?
What do you see as customer experience trends for 2021?

LinkedIn Steven van Belleghem: https://www.linkedin.com/in/eliascrum/https://www.linkedin.com/in/stevenvanbelleghem/

Website: https://www.stevenvanbelleghem.com/

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Stop wasting your marketing budget and start investing in real prospects. Listen to 9 podcasts about how to attract the right leads, how to qualify them, and say no to misfits. Learn about staying on top of mind with the right leads and how to close deals faster.

As a bonus, we have a toolkit that every B2B marketeer needs and we host an expert session to help you be the best B2B revenue marketer! Sign up for the full series here: https://marketingguys.com/revenue-marketing-series/

Episode 1:

As a B2B marketer, you don’t just have ‘one’ audience; you will always have to deal with a decision-making unit of on average 6-8 people. In this episode, Elias has a chat with Janet Nawijn on how to select and define the right B2B audience and how to successfully target them in a B2B environment. Janet is the Marketing & Sales Manager at Marketing Guys.

We discuss the following topics

Defining buyer persona’s and real-life examples of persona’s
The role of deciders and influencers in a decision-making unit
5 steps for success as a revenue marketer
How to define a list of dream prospects for both Marketing & Sales

LinkedIn Janet: https://www.linkedin.com/in/janetnawijn/

LinkedIn Elias: https://www.linkedin.com/in/eliascrum/

Website Marketing Guys: https://marketingguys.com/

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Both B2B and B2C marketers realize and experience that it is very hard to get into people's inboxes. Also, they notice that they need to make an impact when communicating with prospects and customers. It needs to be memorable.

David Wachs experienced all this himself when he sold his first company and founded Handwrytten as a result. Handwrytten is the global leading handwriting platform and handwriting service. And the cool thing? It integrates into your martech stack (think: Salesforce and Hubspot).

How to make more impact, using hand-written notes to prospects and clients
Using content throughout the AIDA model
How to integrate hand-written content in your martech stack
CRM and marketign automation integrations
And more...

LinkedIn David: https://www.linkedin.com/in/davidwachs/

Website Handwrytten: https://www.handwrytten.com/

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

How to grow from a start-up to a scale-up, and what growth hacks can help you to achieve that? That's what Hamlet Azarian has helped tons of start-ups with in the last decade. He's the owner and a senior growth advisor at the Retail Merchant Group, and Founder of LinkSignal.ai. Your host Elias has an interview with and discusses these topics:

How to perform marketing with a tight budget as a start-up
Marketing Technology tools that start-ups can use to grow (Get Prospect, Hunter.io, Linksignal)
How to use SEO as a profitable strategy as a start-up
How to measure results on a real-time basis

LinkedIn Hamlet: https://www.linkedin.com/in/hamletazarian/

Website LinkSignal.ai: https://linksignal.ai/

Website Retail Merchant Group: http://www.retailmerchantgroup.com/

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

In the past years, marketers have spent (too) much energy on technical stuff and less and less on the creative part of content marketing. This is about to change in 2021 according to Joe Hyrkin. He's the CEO of ISSUU, the Digital Publishing Platform used by thousands of marketers that work for companies like Patagonia, Stanford University, and National Geographic.

Joe shares some key trends in content marketing that he identified. Some of the trends that we discuss include:

The expanding martech stack marketers are using and what to focus on
The no-code trend when connecting solutions
Video in marketing & sales
The growing role of storytelling

Find out more trends that Joe and Elias identified here:

2020 Year in Review (and a Look Ahead…) (on ISSUU.com)
The 10 most important Marketing Technology trends for 2021 (on marketingguys.com)

LinkedIn Joe: https://www.linkedin.com/in/joehyrkin/

Website ISSUU: https://issuu.com/

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Email marketing still is the #1 conversion channel for eCommerce businesses. Still, many eCom biz owners don't know how to perform successful email campaigns, neither do they have strategies to build their lists, or do they have processes in place for email marketing.

In this episode, Elias has a chat with Tyler Sullivan or 'Sully', the founder of BombTech Golf. Sully built this from scratch into a multi-million dollar business in just over 5 years. Email marketing has been the real key to his success. Besides running BombTech he also owns a consultancy that helps eComm business owners in their online strategy.

He shares some valuable insights in this podcast:

How and when to run successful email campaigns
Things to consider when writing emails
How to grow your subscriber lists every day
Tooling to use for email marketing

LinkedIn Sully: https://www.linkedin.com/in/%F0%9F%8F%8C%F0%9F%8F%BB%E2%80%8D%E2%99%82%EF%B8%8F%F0%9F%92%B0-tyler-sullivan-494b5426/

Website BombTech: https://www.bombtechgolf.com/

Website Ecom Growers: https://www.ecomgrowers.com/

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

It's one thing to formulate and define a marketing strategy, realizing all those ideas in practice is a completely different ballgame. This is exactly what marketers in marketing operations do according to Darrell Alfonso: getting things done!

In this episode, Elias and Mark have a chat with Darrell Alfonso, the Global Operations Manager at Amazon Web Services (AWS). Darrell has a strong background in marketing technology and has experience with tons of tools, including Marketo.

We discuss the following:

The role and importance of marketing operations
What marketing metrics to measure for success
Measuring against 'what if we did not do any marketing efforts?'
Trends in Martech for 2021
The importance of marketing attribution

LinkedIn Darrell Alfonso: https://www.linkedin.com/in/darrellalfonso/

Website Amazon Web Services: https://aws.amazon.com/

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

B2B Marketers really miss live events. It is a great bottom-of-the-funnel way of interacting with prospects and, so far online events have not been able to replace this. So, what's the future of live events?

In this episode, Elias has a chat with Alon Alroy, who is the Co-Founder of Bizzabo, a platform for in-person, hybrid, and virtual events. Alon explains how he thinks the market will evolve and shares valuable insights on his learnings from this year.

We discuss the following:

The differences in Top, Middle and Bottom-of-Funnel events
Tips on successful hybrid events
How to organize hybrid events
How to promote events in a meaningful and successful way

Unfortunately, our sound quality is poorer than you're used to on our pod. We had some issues in our studio. Our apologies for this, we'll make sure to do better next time!

LinkedIn Alon Alroy: https://www.linkedin.com/in/alonalroy/

Website Bizzabo: https://www.bizzabo.com/

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

2021 is around the corner. This year has gone so fast! Time to start looking at some trends for next year. A year that will be great from a martech perspective!

In this episode, Elias has a chat with Dan McGaw, the founder, and CEO at McGaw.io, an american martech consultancy from Orlando, Florida. Dan is an authority on martech stacking and servers clients worldwide in their marketing technology efforts. He's also the author of the book 'Build cool sh*t': a blueprint to creating a marketing technology stack.

We discuss the following trends:

Personalization: you don't have to be Amazon to be successful in personalization;
Sales technology: marketing and sales merge more and more together and technology both forces and helps in this;
Integrating your martech stack: most marketers have their technology in place. Now it's time to integrate!

LinkedIn Dan McGaw: https://www.linkedin.com/in/danielmcgaw/

Website McGaw.io: https://mcgaw.io/

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

People remember stories, they don't remember facts or figures about your company or products. That's in essence why having a compelling brand story is so important. During this episode, Elias and Mark have a chat with Arjun Sen, President at ZenMango, and former CMO at Papa John's Pizza. Arjun shares his insights and gives tips on how to effectively define a brand story.

We discuss the following things:

The importance of having a brand story
How to create a brand story
How to create a culture of storytelling
Examples of brand stories
Branding and technology

LinkedIn Arjun Sen: https://www.linkedin.com/in/zenmangoarjunsen/

Website ZenMango: https://www.zenmango.com/

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

In this episode, Elias has a chat with Pierre Vanderfeesten, a fellow Dutchman that co-founded a conversational platform for marketers: Brollo. During the interview, Pierre explains why he and his co-founders decided to found the platform in The Netherlands.

We discuss the following topics:

Why a new platform for marketers
Topics that are discussed on the platform
Why starting in The Netherlands and what makes a local approach different
Possible expansion to other countries

LinkedIn Pierre: https://www.linkedin.com/in/pierrevanderfeesten-account-based-marketing/

Website Brollo: https://brollo.nl/

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Starting in 2022, the use of 3rd party cookies will be no longer supported by Google Chrome. During this episode, Elias has a chat with Kerel Cooper about how to prepare for this new era. The change is going to be big, similar to when GDPR was introduced back in 2018 for email marketers. Luckily there are ways to prepare yourself!

We discuss the following topics:

What does the 3rd party cookie abandonment by Google Chrome mean to marketers?
4 Tips on how to prepare for and adapt to the new era
Which sales technologies are being used by the LiveIntent team (Outreach, Highspot and others)
How LiveIntent does lead generation

LinkedIn Kerel: https://www.linkedin.com/in/kerelcooper/

Website LiveIntent: https://www.liveintent.com/

The Minority Report Podcast: https://www.minorityreportpodcast.com/

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

The holiday season is coming and online marketers, e-commerce shop-owners and entrepreneurs are ramping up their marketing! During this episode, Elias has a 25-minute chat with Saksham Sharda about the use of interactive content (like quizzes, polls, and recommendations) during this holiday season, which is going to be different from last year as brick-and-mortar shops will probably not have crowded Black Friday and Christmas shopping days because of the pandemic.

We discuss the following topics:

How interactive content can be used in both B2B and B2C during this holiday season
How to create interactive content without coding skills
Use interactive content for segmentation and personalization
Measure success when using interactive content

Saksham shared a link for you as a listener to get an extended free trial (30 days) and discount should you want to continue afterwards: https://outgrow.co/mkg

LinkedIn Shaksam: https://www.linkedin.com/in/saksham-sharda-outgrowco/

Website Outgrow: https://outgrow.co/

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

During this episode, Elias has a 30-minute chat with Chris Dickey. Chris is the founder and CEO of Visably, a software solution that helps you manage your search engine visibility as a brand. that's different from doing SEO and SEM!

We discuss the following topics:

Search visibility vs SEO and SEM
How to improve your brand visibility in search
Measure search visibility success
The use of keywords in a strategical way

Try out Visably yourself for free (it's in Beta).

LinkedIn Chris: https://www.linkedin.com/in/chris-dickey-6619b712/

Website Visably: https://visably.com/

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

During this episode, Elias has a chat with Vince de Benedetto. He is an authority on using chatbots and conversational marketing. Specifically, we discuss the use of Facebook Messenger on your website as a chatbot solution

We discuss the following topics:

Privacy concerns
A 30-minute setup
How to start today
Integrations into other tools
How to get a 3 times higher return than abandoned carts emails

Vince mentioned Manychat as a possible solution.

LinkedIn Vince: https://www.linkedin.com/in/vincedebenedetto/

Website Automated Dreams: https://www.automateddreams.com/

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

During this episode, Elias has a chat with Greg Sterling. He has a huge background in location-based marketing and geo-targeting. He shares his experience and we discuss the possibilities. Questions like, how can location data be used in a meaningful way by marketers?

We discuss the following topics:

What location data is and how it can be used
Location and geo-data as a replacement for cookies?
Examples of geo-targeting campaigns
Privacy and location data

LinkedIn Greg: https://www.linkedin.com/in/gregsterling/

Website Uberall: https://uberall.com/

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Whether you're a pop and mom shop, an SME business or corporate enterprise, email marketing is probably a marketing channel that you are using! Which software works best for you and how do you select the right tool?

During this episode, Elias has a chat with Jordie van Rijn. He's an authority on email marketing and specifically on vendor selection. Jordie is the founder of EmailMonday and EmailVendorSelection.com. Both websites contain lots of information on how to select the right Email Service Provider (ESP) and how to be best in email marketing.

We discuss the following topics:

How to select the right email service provider
Criteria to use when selecting an ESP
Potential pitfalls to avoid in vendor selection
The differences between email marketing and marketing automation

During the interview Jordie mentions some URLs:

Subscribe to Jordie's newsletter.
Everything about AMP for email
Small senders ESP comparison with pricing table
Alternatives to MailChimp, compared to it.
A lot of handy email marketing testing and optimization tools
Email marketing ROI calculator

LinkedIn Jordie: https://www.linkedin.com/in/jvrijn/

Website EmailMonday: http://www.emailmonday.com/

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Almost every in-person event is transformed into an online event nowadays. During this episode, Elias and Mark have a chat with Katherine Martin on how to successfully organize an online event. Because just setting up a PowerPoint and register for a Zoom Pro account is not going to do the job!

Katherine organized several events during 2020 and had thousands of people that registered and joined the event and turned out to be valuable leads for the marketing and sales teams.

We discuss 4 steps:

How to promote and online event and get people registered
How to get registered people to actually join the event
How to create engagement during the event to make sure people don't leave early
How to do a successful follow-up after the event.

During the interview, Katherine refers to James Carbary from Sweetfish Media and a host at the B2B Growth Podcast.

LinkedIn Katherine Martin: https://www.linkedin.com/in/katherinemartin2017/

Website Narrative Science: https://narrativescience.com/

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

In this podcast interview, Elias and Mark have a chat with Xenia Muntean, CEO and Founder at Planable.io. This is the first time we have a guest that is on the Forbes 30 Under 30 list! Xenia founded Planable in 2016, based on her own experiences (and frustrations) with social media platforms and the planning and workflows that are associated with them.

During the interview, we discuss the way teams collaborate to get the most out of their social media efforts. Also, we discuss the differences between the different social planning tools like Buffer, Oktopost and Sprout Social.

Specific we chat about:

Social update scheduling in a beautiful way
How to avoid errors in social updates by using approval levels
Security and privacy aspects of a social workflow solution
Social platform in the martech stack

LinkedIn Xenia Muntean: https://www.linkedin.com/in/xeniamuntean/

Website Planable: https://planable.io/

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

In this podcast interview, Elias has a chat with Oren Greenberg, who owns digital marketing agency Kurve in the UK. He's an On Demand CMO and advisory to around 35 start-ups. The great thing about Oren's work is the fact that he both works at small start-ups and large multinationals (including Canon and Lenovo). This seems like a 'best-of-both-worlds' situation but Oren explains how both can also be challenging.

During the interview, we also discuss the research that Oren has done on the Martech Landscape, as published yearly by Scott Brinker at ChiefMartech. Together with Similarweb, Oren conducted research to put the landscape even more at value. He answers questions like:

Which martech categories are growing the fastest
Which companies in these categories are the contenders
Who's getting the most traffic

To get access to the research you can signup at Oren's website: kurve.co.uk/marketingguys

The second topic we discuss is the marketing channel strategy. Oren has a lot of experience on how to select the right channel, diversify, and how not to put all your eggs in one basket. His motto: test and validate!

LinkedIn Oren Greenberg: https://www.linkedin.com/in/orengreen/

Website Kurve: https://kurve.co.uk/

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

If you can automate it: let a system, computer, or process do it! But be human when it counts. This is the motto of Josh & Sam Ovett (father and son) from MobilePocketOffice.com.

In this 35 minute interview, Elias talks about how to automate marketing processes and the tools needed for that. Sam and Josh share their entire stack and give some very useful tips with which you can start automation today yourself!

Some of the tools shared:

Ontraport - marketing automation

Teamwork.com - project management

Gsuite - collaboration

Diagrams.net - visualizing flows

Justcall.io - phone solution

Bench.co - accounting

Zoom - video calls

Calendly - calendar scheduling

Pandadocs - proposal software

Bonjoro - personalized video

Evernote

LinkedIn Josh Ovett: https://www.linkedin.com/in/joshovett/

LinkedIn Sam Ovett: https://www.linkedin.com/in/sam-ovett-1360ba16/

Website MobilePocketOffice: https://mobilepocketoffice.com/

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

The marketing technology stack at LogMeIn has over 65 tools in it: Paul Johnson is Director of Marketing Technology at LogMeIn (with brands like GoToWebinar, LastPass, and Join.me) and managing this stack. Almost any product the company offers is thriving now, because of the increased demand for remote working solutions because of COVID. As a result, the marketing technology for LogMeIn needs to be scalable and capable of dealing with millions of daily records.

Luckily, Paul found some time to have a 30-minute chat with us! During the interview we discuss loads of topics, some of them include:

Which tools are in the LogMeIn Martech stack?
How does Marketo help LogMeIn to manage the peaks in demand?
Best practices in implementing marketing automation
Highlighted tools and platforms include: Marketo, Blueconic, DemandBase, Terminus and Sitecore
Some less well-known tools that Paul shares: Siftrock (acquired by Drift) and Vertify.

LinkedIn Paul Johnson: https://www.linkedin.com/in/pcjohnson6/

Website LogMeIn: https://www.logmein.com/

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

In digital marketing and martech we talk about all kinds of channels but PR is often overlooked. And that's a shame according to Aaron Mirck, founder of Presscloud.co, a platform that helps you in reaching the right journalists in your industry.

During the interview we discuss loads of topics, some of them include:

Why PR is important in your marketing mix
How to create appealing PR pieces
How to measure for success in PR

LinkedIn Aaron Mirck: https://www.linkedin.com/in/aaron-mirck

Website Presscloud: https://presscloud.co/

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Whether you like it or not, tradeshows will not be back anytime soon. Nor will other bigger In-Person events. But especially within B2B marketing, these events tend to be bottom-of-funnel or even closing-events that are basically non-replaceable. Or are they? As a B2B marketer, you need to be prepared for this. During this 40 minute interview with Peter Bell, who is Commercial Director of Marketing at Adobe, we talk about how to effectively replace these events digitally. Peter speaks from experience, and he shares valuable insight into choices Adobe and Marketo made and he shares results as well.

During the interview we discuss loads of topics, some of them include:

Examples of meaningful replacements of In-Person events
How to measure for success using a lead-to-revenue model
Multi-touch attribution and it's meaning in the ROI calculation
The importance of creativity of an online production to offer a quality experience

Peter uses the Opportunity Influence Analyzer report, which he mentions during the interview (link:https://docs.marketo.com/display/public/DOCS/Tell+the+Marketing+Story+with+an+Opportunity+Influence+Analyzer).

LinkedIn Peter Bell:https://www.linkedin.com/in/peterbel/

Website Adobe / Marketo: https://www.adobe.com/ and https://www.marketo.com/

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

In this podcast episode we share with you how to organize a lead generation webinar that generates qualified leads in 7 steps. Elias and Mark have a chat together about the experiences of the last couple of months, in which it seems that the world has been turned upside down. We want to share with you some winning tips on how to grow your business, even during these times!

The 7 steps for organizing a successful lead generation webinar include:

1. Setting KPI's, define the target audience and select tooling
2. Subject, time and content to share
3. Promotion plan
4. Prepare and rehearse your webinar
5. Create engagement and interaction for lead qualification
6. Define an offer they can't refuse (CTA)
7. Follow-up plan with Sales and Marketing

We're organizing a webinar ourselves on this topic on July 2nd, 2020, feel free to register here:

https://marketingguys.com/let-your-webinar-be-the-ultimate-lead-generation-machine/

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

In this episode, Elias and Mark have a chat together about the experiences of the last couple of months, in which it seems that the world has been turned upside down. We want to share with you some winning tips on how to grow your business, even during these times! We do so in 4 steps:

1. Formulate your national and international growth strategy based on the Ansoff model: + Market penetration + Market development + Product development + Diversification
2. Define promising markets and industries like Finance, Healthcare, Pharma, NGO's, Software Services, SaaS, and Security.
3. Create a wishlist with potential clients, containing: growable existing clients, ideal profile clients and dream clients (more on this as mentioned by Mike Weinberg).
4. Plan a daily prospecting sales block: 2 hours a day (ideally in the morning) in which you reach out to prospects by phone, e-mail and social media. Also create prospecting funnels with you marketing team and make sure to implement account-based-marketing.

Some of the tools we discussed are: Lusha.co, Google Trends, Google Analytics, SEMrush, Lead Forensics, LinkedIn Sales Navigator, Marketing Automation.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

In this episode, Elias and Mark have a chat together about the experiences of the last couple of months, in which it seems that the world has been turned upside down. We do however always look at the opportunity side of the medal! We've therefor created a series of interviews in which Mark and Elias share their knowledge and visions on how to benefit from these fast-changing times.

During this episode we talk about the following topics:

Identify your most promising markets
How to set up your prospect list
Lead generation by marketing (inbound) vs sales prospecting activities
a list of martech solutions that you should have in place:
- Marketing automation and email marketing
- Personalization
- Webinars
- Collaboration tools
- Automatic calendar scheduling for Sales

During the interview, Elias mentions a blog post in which the automatic scheduling of sales meeting is explained, this you can find here: https://marketingguys.com/blogs/how-to-schedule-sales-video-meetings-automatically-in-3-steps/

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

In this episode, Elias has an interview with Jelmer Koppelmans and Jelmer Zuidema, the co-founders of Roadtrip Agency. They do the recruitment processes of companies with a digital marketing mindset.

Recruitment marketing has a lot of similarities to B2B marketing. The right candidate should be in your recruitment funnel from the beginning in the awareness phase. Make sure your recruitment process is not an ad-hoc process but rather an ongoing process of continuous engagement.

During the 30-minute interview, we talk about the following topics:

Which marketing tools to use in recruitment
Best practices in hiring the right people
Tech stacks for recruitment
The recruitment funnel

LinkedIn Jelmer Zuidema:https://www.linkedin.com/in/jelmerzuidema/

LinkedIn Jelmer Koppelmans:https://www.linkedin.com/in/jelmerkoppelmans/

Website Roadtrip:https://roadtrip.agency/

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

In this episode, Elias and Mark have an interview with Kirsty Dawe, Managing Director at Webeo, the global leading B2B website personalization software. Kirsty has a strong background in B2B marketing as she used to be the Managing Director of online marketing agency Really B2B in the UK.

During the 50-minute interview, we talk about the following topics:

Different kinds of online personalization solutions
How to start your personalization efforts
How to measure success and ROI on online personalization
Practical examples of personalization cases
The martech stack used by Webeo (Salesforce, Hubspot, Webeo, Leadforensics)

LinkedIn Kirsty:https://www.linkedin.com/in/kirstydawe/

Website Webeo: https://www.webeo.com/

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

In this episode, Elias has an interview with Navid Jafari, Global Head of Marketing and Communications at Peernova. The company focuses on data governance solutions for Tier 1 financial institutions. Peernova was founded in 2014, has grown very fast and recently opened up an office in London (UK). Navid has been with Peernova for over 5 years, so obviously he and his team a doing something right from a marketing perspective!

During the 40-minute interview, we talk about the learnings Navid had during his career and he shares his advice on:

How to be successful in marketing and build a foundation for growth
The role of strategy and tools: tools are not going to make you a better marketer!
The principles of persuasion and how to apply them
The tools that Peernova is using in their martech stack

LinkedIn Navid Jafari:https://www.linkedin.com/in/navidjafari/

Website Peernova: https://peernova.com/

During the interview, Navid also mentioned the book 'Blink, the Power of Thinking without Thinking, by Malcolm Gladwell.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Blink: The Power of Thinking Without Thinking

In this episode, Elias has an interview with Evan Knox, owner at Atlanta based Caffeine Marketing. Evan is a certified StoryBrand Guide and he explains the framework.

During the 30-minute interview, we talk about the StoryBrand approach, how to deal with the corona crisis as an agency and more:

The 7 principles of StoryBrand
The picture of success and failure
Be the guide, not the hero in your story
Cialdini’s six Principles of Persuasion
Self-care and balance: optimize your hours outside of your business

LinkedIn Evan Knox::https://www.linkedin.com/in/evan-knox/

Website Caffeine Marketing:https://caffeine.marketing/

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

In this episode, Elias and Mark have an interview with G’man, the CEO of Aqilliz, a blockchain solutions provider that addresses sector-specific challenges across the digital marketing industry. G’man has a strong background in online advertising technology and shares his vision on the announced abandonment of third-party cookies by Google.

During the 30-minute interview, we talk about what this cookie abandonment announcement means and cover the following topics:

What’s the difference between 1st and 3rd party cookies?
What the abandonment of 3rd party cookies means for advertisers and adtech companies
Why G’man expects the ‘Era of Value Exchange’ is at hand
Consequences for GDPR (Europe), CCPA (California), PDPA (India) and other countries
What should advertisers do to prepare?

LinkedIn G’man: https://www.linkedin.com/in/gowthaman-ragothaman-21196213/

Website Aqilliz: https://aqilliz.com/

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

The general opinion about B2B marketing is that it's somewhat behind on B2C marketing. During this podcast, we're going to prove that B2B marketing can be very cool and personal by making use of personal video. Elias and Mark talk to Matt Barnett and Oli Bridge form Bonjoro, the personal video solution.

During the 30 minute interview, we talk about the adoption of video in the B2B space and specifically:

How to embed video in your B2B sales cycle
The use of playbooks for video
Video in your martech ecosystem
How to adopt video in your marketing & sales teams
Examples of tools used by Bonjoro's marketing team, including for example Notion.

LinkedIn Matt Barnett:https://www.linkedin.com/in/mbjbarnett/

LinkedIn Oli Bridge: https://www.linkedin.com/in/olibridge/

Website Bonjoro:https://www.bonjoro.com/

If you want to be on this podcast or would like to know more about Marketing Technology, contact Elias Crum at e.crum@marketingguys.nl

Online marketing channels generate tons of data. As a marketer, you're responsible for interpreting that data and start acting when necessary. But how can you accurately decide when to take which action? This is where Dreamdata comes in. It helps you by giving you the right advice, based on actual data.

This week we have an interview with the CTO at Dreamdata.io, Ole Dallerup. He's the co-founder and formerly worked as one of the first employees at Trustpilot.

Ole shares how he and the team built the tool out of necessity; they needed data-driven decision making and more insights on their attribution, mainly in B2B.

Also Ole explains which tools Dreamdata uses for their own martech stack. One of the key tools is the Customer Data Platform (CDP) Segment.com.

LinkedIn Ole Dallerup:https://www.linkedin.com/in/dallerup/

Website Dreamdata: https://dreamdata.io/

If you want to be on this podcast or would like to know more about Marketing Technology, contact Elias Crum at e.crum@marketingguys.nl

SEO (Search Engine Optimization) can be a challenging job. It takes lots of time and you'll have to do loads of work to be first at the number 1 page in Google. It's often said: the best place to bury a body is on the second page of Google. In this interview, Sebastion Hovv (former Vodafone and now owner at Self SEO) shares insights on:

How to perform SEO as a small bizz in an affordable way
How to measure results and ROI of SEO
How to beat your competition in Google
Tips on different SEO tools

LinkedIn Sebastian Hovv:https://www.linkedin.com/in/sebastianhovv/

Website Self SEO:https://selfseo.co/

If you want to be on this podcast or would like to know more about Marketing Technology, contact Elias Crum at e.crum@marketingguys.nl

When you're calling or chatting with a customer contact center, you're likely to be put on hold for several minutes because the agent needs to look up your data in various systems. In this interview with Wayne Tuck, the Chief Product Owner at Pegamento, we discuss how organizations can enhance their infrastructure in a way that enables customer-facing people to really focus on what's important: the human factor. By sticking applications together in a smart way and buidling the right technology landscape.

The podcast covers the following important topics (and more):

How to improve customer-facing departments by automation
How companies can really understand customers
Where to start as an organization

LinkedIn Wayne Tuck: :https://www.linkedin.com/in/waynetuck

Website Wiideman Consulting Group:https://www.pegamento.nl/

If you want to be on this podcast or would like to know more about Marketing Technology, contact Elias Crum at e.crum@marketingguys.nl

In this episode, Elias has an interview with Bruce Rowley, managing partner at RSM Marketing in Wichita and Kansas City. RSM delivers outsourced marketing services with a team of 40 professionals.

Bruce has tons of experience in online marketing and knows a lot about the martech tools that are used. We have a chat about whether it's best to select an all-in-one solution (containing automation, chat, CRM, etc.) or if it's better to go for best of breed solutions, using native integrations.

Other topics that we discuss:

The online challenges for SME companies
The value and necessity of real-time dashboarding
Marketing automation
How to grow your funnel at every stage

LinkedIn Bruce Rowley: https://www.linkedin.com/in/bruce-rowley-36b8604/

RSM Marketing Company website:https://rsmconnect.com/

If you want to be on this podcast or would like to know more about Marketing Technology, contact Elias Crum at e.crum@marketingguys.nl

In this episode, Elias and Mark have an interview with Ellen Bark. She is the co-founder of Collider and has an extensive background in FMCG with companies including Heineken and SaraLee. Collider finds the very best startups to invest in and scale, bring their innovative tech to corporates and ultimately deliver investor returns.

Topics covered in this podcast:

Challenges for start-ups: selling to big companies with long sales cycles
Should start-ups sell to big companies?
What (free) tools can start-ups use to be effective in online marketing
How to successfully use tools

Are you a start-up? The new Collider accelerator program could be something for you! Check it out here: https://www.collider.io/amsterdam

LinkedIn Ellen Bark:https://www.linkedin.com/in/ellen-bark-lindhout-7029b13/

Website Collider: https://www.collider.io/

If you want to be on this podcast or would like to know more about Marketing Technology, contact Elias Crum at e.crum@marketingguys.nl

In this episode, Mark has an interview with Lukas Haensch. He is the founder of Pathmonk and has an extensive background in conversion optimization and UX. He describes himself as a UX Conversion 'Nerd'. He has worked at Google for quite some time as UX Manager in the mobile optimization team.

Topics covered in this podcast:

How to optimize your mobile website
Differences in mobile and desktop conversion
How to increase conversion by using onsite behavior for optimization
Hands-on tips on tools, like webpagetest.org

LinkedIn Lukas Haensch:https://www.linkedin.com/in/lukas-haensch-b0199a50/

Website Pathmonk: https://pathmonk.com/

If you want to be on this podcast or would like to know more about Marketing Technology, contact Elias Crum at e.crum@marketingguys.nl

In this episode, Elias has an interview with Jan-Benedict Steenkamp at the University of North Carolina in Chapel Hill. He is an authority in the field of branding. Jan-Benedict is a keynote speaker, author of Retail Disruptors, Global Brand Strategy, Brand Breakout, and Private Label Strategy.

During the chat, we talk about the relationship between branding and marketing technology. Topics we cover include:

How to prove the value and ROI on marketing to the C-Suite
The differences in marketing metrics that are used by marketing managers across different cultures worldwide
How technology plays a role in branding

During the interview, we talk about the study Managerial metric use in marketing decisions across 16 countries: A cultural perspective. The full study can be found here.

LinkedIn Jan-Benedict Steenkamp:https://www.linkedin.com/in/jan-benedict-steenkamp-bb535ab/

Discover the books published by Jan-Benedict Steenkamp: http://www.amazon.com/author/jbsteenkamp

If you want to be on this podcast or would like to know more about Marketing Technology, contact Elias Crum at e.crum@marketingguys.nl

In this episode, Elias and Mark have a chat with 2 experts in email marketing: Frank Strzyzewski and Menno Worst. Frank is the CEO of Xqueue, a German email expert company with clients including Lufthansa and Bosch. XQueue is an Email Service Provider (ESP) and their product is called Maileon. We also have Menno Worst in the chat, he's responsible for the Benelux business of Maileon.

During the chat, we find out that email is far from dead. It is, however, an increasingly complex game to get your emails delivered to inboxes instead of realizing bounces or end up in SPAM boxes. We discuss the following topics on this episode:

Differences in email service providers (ESPs)
Criteria for good ESPs
How to get emails delivered in inboxes
New developments in email marketing
Using I and machine learning in email

LinkedIn Frank Strzyzewski:https://www.linkedin.com/in/frank-strzyzewski-25846745/

LinkedIn Menno Worst: https://www.linkedin.com/in/mennoworst/

Website Xqueue: https://www.xqueue.de/

If you want to be on this podcast or would like to know more about Marketing Technology, contact Elias Crum at e.crum@marketingguys.nl

For many marketers, Search Engine Optimization (SEO) is a black box. Everyone knows they should be doing something to improve their search rankings but it's hard to find out what exactly. Steve Wiideman (President of Wiideman Consulting Group) has been in SEO since 1998 and is a true expert. He has worked for tons of companies on SEO matters, including Disney.

The podcast covers the following important topics (and more):

Developments in SEO
Which tools to use for SEO
How to measure SEO success
SEO and voice search
How the new Google (Bert) update affects your SEO

LinkedIn Steve Wiideman:https://www.linkedin.com/in/seoexpert/

Website Wiideman Consulting Group: https://www.wiideman.com/

If you want to be on this podcast or would like to know more about Marketing Technology, contact Elias Crum at e.crum@marketingguys.nl

When you're a small business owner, it can be hard to compete with the large players. Especially online. During this podcast, Elias and Mark have an interview with Ross Jenkins, owner at DigitalME.cc.

The podcast covers the following important topics (and more) for small business owners:

The basics in email marketing: where to start
The importance of storytelling
How to start building your email marketing dream list
How to write engaging emails
Differences between email automation and marketing automation tooling

LinkedIn Ross Jenkins:https://www.linkedin.com/in/ross-jenkins-97888950/

Website DigitalME: https://www.digitalme.cc

If you want to be on this podcast or would like to know more about Marketing Technology, contact Elias Crum at e.crum@marketingguys.nl

Organizing a successful webinar is hard. After listening to this podcast, it won't be hard for you anymore! During this podcast, Elias and Mark have an interview with Daan Schmidt, CEO at Schmidt Communications. Daan has cracked the code on how to organize a successful webinar.

We've all been there; spending tons of time on organizing a webinar and only a few people register and even fewer show up. When adopting the right process you'll be able to organize a webinar with tons of people attending and even better: measurable results. During the interview following topics will be discussed:

What goals to set for a webinar
How to define your targeted audience
How to reach the audience (beyond email and your own network): did you know 85% of people in B2B webinars . can come through social media? Learn how during the podcast
Which paid ads works best?
Which software works best?
What email flows work best and how to use marketing automation for webinars
How to create the best landing pages
At what time should you organize a webinar?
How long should a webinar be?
Content best practices for webinars
How to follow up on a webinar

LinkedIn Daan Schmidt:https://www.linkedin.com/in/dtschmidt/

Website Schmidt Communicatie: https://www.schmidtcommunicatie.nl

If you want to be on this podcast or would like to know more about Marketing Technology, contact Elias Crum at e.crum@marketingguys.nl

As marketers, we're not talking to customers as much as we used to. There's an empathy gap between companies and customers. During this podcast, Elias and Mark have an interview with Michelle Huff, the CMO at UserTesting. We discuss how to bridge this gap, using marketing technology. Michelle has led different marketing teams at companies including Salesforce, Oracle and Act-On.

Marketing technology enables marketers to perform all kinds of tests. From A/B to split-URL tests can be done, using all kinds of tools. For every test, however, an assumption is done on why end-users prefer a specific version. What if you could get more human insights on why people actually prefer specific versions of your product or service? Also, instant feedback from customers could give you great insight into persona's you've created. This is where UserTesting can help companies and Michelle explains how.

UserTesting is a fast-growing San Fransisco based company, and Michelle explains how her marketing team handles this growth and which tools she uses. Pratical tips for you as a listener.

LinkedIn Michelle Huff: https://www.linkedin.com/in/michellehuff/

Website UserTesting: https://www.usertesting.com

If you want to be on this podcast or would like to know more about Marketing Technology, contact Elias Crum at e.crum@marketingguys.nl

This episode is in Dutch

In deze podcast heeft host Elias Crum (van Marketing Guys) een interview met Hans Molenaar. Hij is directeur van de Beeckestijn Business School: het opleidingsinstituut voor online marketing, online communicatie & customer management en combineert strategie, theorie en praktijkkennis in kortdurende, praktische opleidingen op verschillende niveaus.

In het gesprek gaat Hans in op een van de belangrijkste zaken die CMO's op dit moment bezig houden: hoe bouw je een toekomstvast marketingteam? Door de snelle ontwikkelingen in de markt is kennis van de nieuwe mogelijkheden en tools essentieel om de juiste (digitale) marketing te bedrijven. Welke functies zitten er in zo'n team en hoe stuur je bijvoorbeeld externe bureaus aan?

Daarnaast spreken we over een ander wakkerligpunt van veel marketeers: 'Hoe toon ik de meerwaarde van marketing aan binnen de organisatie?'.

Zoals altijd hebben we het ook over praktische tips en tools. Beeckestijn heeft altijd veel waarde behaald door de juiste inzet van CRM en gaat nu aan de slag met marketing automation. Hans legt uit hoe hij tot zijn keuzes is gekomen.

Contact details:

LinkedIn Hans Molenaar: https://www.linkedin.com/in/hans-molenaar-804843/

Website Beeckestijn Business School: https://www.beeckestijn.org/

If you want to be on this Podcast or would like to know more about Marketing Technology, contact Elias Crum at e.crum@marketingguys.nl

In this episode, Elias a chat with Jake Braly, VP of marketing at Highspot. Jake has an extensive background at both corporate companies and start-ups. During the 2 years that he's been VP of marketing at Highspot now, the company tripled in size, from around 95 to 300 employees.

Highspot is hot in the marketing technology space at the moment. Why is that, and how do Jake and his team cope with that? First of all, he explains what sales enablement software actually is and how it helps companies in being successful. Jake shares insights on how to build the best marketing technology stack, how to grow your team and on which tools he's using for Highspot's own marketing. They have a big focus on ABM (Account-Based Marketing) and Jake shares his experiences there.

At Highspot, the Marketo automation software solution is being used. Jake explains how this is integrated into their marketing and how it could be connected to LinkedIn and their chatbot solution.

LinkedIn Jake Braly: https://www.linkedin.com/in/jakebraly/

Website Highspot: https://www.highspot.com

If you want to be on this podcast or would like to know more about Marketing Technology, contact Elias Crum at e.crum@marketingguys.nl

In this episode, Elias and Mark have a chat with Thomas Plocher. He's a fractional CMO at Marketri and originates from Germany but has lived in several parts of the US many years now. He shares his experiences on a topic that pops up very often: how can marketing prove its value?

As almost 30% of the marketing budget is used for Martech (source: Gartner and Chief Martech), this is a valid question:

Thomas has worked with multiple companies and is a Salesforce Pardot Certified professional. Having worked with marketing automation for many years, he shares his vision on how a CMO or marketing department can prove its value to the rest of the organization. Topics that we discuss include:

How marketing can prove its value and shows its revenue contribution.
Goals vs. Outcomes – What’s the Difference and Why You Should Care
Business outcomes are essential for successful Marketing
Salesforce Pardot: best-practice for setup and why connect to Tableau

LinkedIn Thomas Plocher:https://www.linkedin.com/in/thomasplocher/

Website Marketri: https://www.marketri.com/

If you want to be on this Podcast or would like to know more about Marketing Technology, contact Elias Crum at e.crum@marketingguys.nl

In this episode, Elias and Mark discuss a hot topic: sales & marketing alignment. Many marketers and sales professionals talk about the alignment between the departments. What does this look like in practice?

In this 30 minute podcast, we talk about the actual structure companies can use when marketing and sales are adopting a marketing automation strategy. Things like the sales process, lead scoring, and integration of CRM and marketing automation are discussed. Also, the actual steps that both departments will have to take are described and the Cialdini persuasion principles are used to create winning re-nurturing flows:

Reciprocity
Scarcity
Authority
Consistency
Liking
Consensus

LinkedIn Elias Crum:https://www.linkedin.com/in/eliascrum/

LinkedIn Mark van Horik: https://www.linkedin.com/in/markvanhorik/

If you want to be on this Podcast or would like to know more about Marketing Technology, contact Elias Crum at e.crum@marketingguys.nl

Marketing automation is about delivering the right message, to the right people at the right time. In order to achieve this marketing utopia, you'll first need to create a solid foundation of your segmentation in your marketing automation platform like Hubspot, Act-On, Marketo, Salesforce Pardot or Net-Results. During this podcast we help you in creating the right segmentation structure.

We give you some hands-on tips on how to create the 'list of lists' and split them into segments you can use in your marketing efforts. Segments we discuss:

Customer Life Cycle
- Lead funnel
- Re-nurture funnel
- Customer Value Nurturing
- Welcome back! (ex-customers)
Relationships
Captures
Mailings
Downloads
Events
Markets
Business Units
Products
Opt-in
Lead source

LinkedIn Elias Crum:https://www.linkedin.com/in/eliascrum/

LinkedIn Mark van Horik: https://www.linkedin.com/in/markvanhorik/

If you want to be on this Podcast or would like to know more about Marketing Technology, contact Elias Crum at e.crum@marketingguys.nl