Enrollment Insights Podcast: Recent Episodes
Niche.com
The Enrollment Insights podcast is a 20-40 minute conversation released twice monthly. Most enrollment management and marketing podcasts interview leaders and we hear about what they’ve done. I’m more interested with novel solutions to problems, or ways to make processes better for students. I’m curious about the questions that spark internal reflection and end up changing entire processes. Conversations will include those in and out of enrollment management and marketing as well as with those outside of education entirely.
To summarize: I want to talk about the tangents: ideas that seem outside of current feasibility and spark new ways of looking at data and strategy development.
All episodes and resources are available at niche.bz/podcast
Knowing how students are weighing options and making their enrollment choice is critical to data-driven success. Knowing the trends and how the class of 2025 might change is even more important and with 9 years of data nobody can provide those insights like Niche.
Are you a K-12 marketing or communications professional looking to harness the power of data? This webinar is tailored just for you. Dive into the intricacies of Google Analytics 4 (GA4) and discover how to extract valuable insights that can shape your marcomm strategies and boost student engagement. This session will build on our prior GA4 webinars to help you learn to track essential metrics and apply data-driven tactics. Equip yourself with the tools to make impactful, data-informed decisions for your school or district.
Join Dana Nelson-Isaacs, Founder and Principal of DNI Consulting, for an engaging workshop that promises to turn your market research struggles into strategic successes! She dove into research fundamentals tailored for K-12 independent schools, discovering the key questions to ask to unlock critical insights into your local market dynamics. By the end of this playful yet powerful workshop, you’ll be equipped with actionable strategies to troubleshoot enrollment challenges and drive your school's growth with confidence.
Gloria Diaz Ventura, the Director of Admission & Enrollment Management at Flintridge Sacred Heart Academy, led an insightful session on data-driven enrollment marketing strategies. Learn how Gloria is using industry data and insights from the past school year to fine-tune her student recruitment approach for 2024-25. She'll share the specific data sets she used, the cross-functional team involved in the process, and her methods for refining strategies for the upcoming school year. Whether you want to enhance your enrollment efforts or gain new perspectives on data-driven decision-making, this session will offer actionable insights and practical advice you won't want to miss.
Join Lisa Campo, the Director of Digital Engagement at Flint Hill School, for an insightful session on creating an enrollment-driven digital marketing strategy. Lisa shared her expertise on building a strong partnership with the admissions office to drive student enrollment. Through real-world examples and an in-depth case study of a recent project, you will learn practical tips and strategies for effective collaboration between marketing and admissions teams.
This comprehensive virtual crash course is designed specifically for marketing professionals at K-12 schools. In this session, you'll gain hands-on experience with the latest features of Google Analytics 4 (GA4), learn how to track and analyze essential metrics, and discover actionable insights to enhance your school's online presence.
Addressing mental health needs on our campuses is crucial for the success of both students and staff. It's also increasingly an important service to prospective students and families. However, once we develop a plan to address these needs, how do we effectively communicate our efforts? While we recognize the importance of cross-departmental collaboration, marketers are often overlooked as strategic partners. This session presented by Angelique Daniels demonstrated the transformative power of partnerships in elevating university initiatives, specifically focusing on mental health, and how Kent State successfully launched the campaign across an eight-campus system and international campus. Listen in to explore how strategic collaborations can amplify our efforts and create a lasting impact on mental health awareness and support.
In this episode, you'll hear the recording of a webinar that dove deep into what students need to hear about and how to improve their recruitment experience. You'll learn about the difference between personalization and relevance and how to integrate them into comm flows.
In this session, Adam Stoltz explored the critical elements and strategies for developing a university website that effectively attracts and engages prospective students. Drawing on recent enhancements to the University of Idaho’s homepage, we will delve into how a student-centric design can improve user experience, increase engagement, and support recruitment goals. Attendees will learn about the importance of intuitive navigation, compelling content, and interactive features tailored to the needs and interests of future Vandals.
Leadership isn’t always about having all the answers; sometimes, it’s about showing your human side. This moderated chat will address the challenges and rewards of leading with vulnerability. Hear from Angie Cooksy who successfully navigates the complexities of being open and honest in her roles, and gain insights into how you can apply these principles to connect more deeply with your team and drive meaningful change.
What can enrollment teams learn from thousands for marketer insights? Students, parents, and counselors still read emails, but not the way you think. Learn and practice five (5) tested techniques that take advantage of how people consume email. Create better emails with a trusted from name, a clear subject line, simple language, and action-driven links and buttons. You’ll see email designs formatted for scannability, ensuring messages are received and links are clicked.
In today's rapidly evolving higher education landscape, enrollment marketers must navigate a series of critical trends to ensure future success. The looming "search cliff" underscores the urgency of adapting to declining student interest, while shifting consumer expectations demand more personalized and value-driven engagement strategies. Building robust brand awareness has become essential in a crowded market, necessitating innovative approaches to distinguish institutions. Additionally, evolving privacy laws require meticulous compliance to maintain trust and integrity. Finally, the national narrative about higher education, often scrutinized and debated, necessitates proactive and transparent communication to reinforce the sector's value and relevance. This session recording with Jenny Petty (Montana) explored these five pivotal trends, providing actionable insights to equip enrollment marketers for impending challenges.
To be a successful leader in the field of enrollment management over time, current and aspiring leaders must build, enhance and possess the necessary skills to obtain and remain in senior leadership roles. In this session audio, Mary Napier and Laura Robinson of NEW encourage you to reflect on your own leadership journey, and challenge you to compare your body of work to institutional expectations and in-demand skills. By taking time to chronicle your success and goals, and learn what institutions are truly seeking, you can provide yourself with an important road map to achieving longevity in the fast-paced, ever-changing and challenging world of higher education.
The keynote from The Higher Ed Insights Summit 2024 will provide insights to help you thrive in recruiting and nurturing the class of 2025. Need a palette cleanser after 2024? This is it.
Hear from two Niche Direct Admissions Partners to learn more about their experiences. With one private institution and one public they will be able to speak to different situations and their own outcomes for this year.Find resources and all the recordings on the Enrollment Insights Blog: https://www.niche.com/about/enrollment-insights/higher-ed-insights-summit-2024/
Seasonality is a crucial in the student search journey, but are you leveraging seasonal data analytics to the fullest?Whether you're a seasoned marketing pro or new to the field, this webinar will give you the insights you need to understand student search habits, make informed decisions, and create targeted campaigns that resonate with prospective students all year round.
Seasonality is crucial in the school search journey, but are you leveraging seasonal data analytics to the fullest?Join us for a webinar featuring our very own experts: Cherish Fong, Strategic Digital Marketing Coordinator at NicheCooper Obenreder, Manager, K-12 Digital Strategy at NicheWhether you're a seasoned marketing pro or new to the field, this webinar will give you the insights you need to understand school search habits, make informed decisions, and create targeted campaigns that resonate with prospective families all year round.
Are you actively engaging with your prospective students’ number one influencer? Parents and family members consistently rank at the top of the list of those who impact a student’s college decision. Get actionable tips and tricks from industry experts: Mark Ledoux, Director of Data, Analytics, and Enrollment Management at Kent State UniversityCorey Stamco, Director of Marketing, Communications, and Enrollment Management at Kent State UniversityWill Patch, Moderator
The data is in — and students and universities agree: direct admissions is here to stay. So for many institutions, the question isn’t “if” but rather “when?” and “how?”With multiple programs available, deciding the right one for you can be hard. In this webinar, Catie Clark, Director, Direct Admissions Partnerships is joined by Dr. James Steen, Vice President for Enrollment Management and Marketing at Houston Christian University to share an unfiltered perspective on using direct admissions programs.
Join Angela Brown and Will Patch as they discuss some of the most interesting trends in school and higher ed enrollment and marketing. The Trendcast is where you'll hear it all and we want to hear from you!0:00 - Intro and what we're reading now3:15 - Independent school pricing and how parents are evaluating it19:02 - Practical uses of AI for enrollment marketers and prioritizing use cases21:51- Will has a hot take on generative AI for content creation25:43 - An overview and concerns for the FAFSA Fiasco34:05 - College education is a buyer's market, so why aren't more colleges behaving like it is?46:06 - We need to pay attention to the leadership pipeline for long-term success
You need to keep up with the changing needs, desires, and concerns of students in order to thrive in enrollment. The insights from the fourth annual Niche Spring Junior Survey are your key to unlocking the strategies to do so. Join Niche Senior Enrollment Insights Leader Will Patch to unpack data from 5,600 juniors, what it means, and how you can apply it to your strategy for the upcoming cycle. We eplored key findings on: ✅How affordability and stress are impacting juniors’ college search✅Why students want more relevance, less spam, and more control over their college search✅The impact of the FAFSA fiasco and politics in the college search✅Why juniors are casting a wider net in their search, with a focus on campus life and experiences
This is a recording of a Niche webinar from 5/9/24.Your school is pretty amazing, but do prospective families know that? And more importantly…how can you get them to believe that?Parents care more about what other parents have to say than what your ads do. As a matter of fact, 70% of parents would remove a school from consideration due poor reviews of the lack thereof. In this webinar, we took a look at tried-and-true strategies for getting more reviews (before Niche rankings are calculated!) and using them throughout your admissions season, including:- Why reviews matter to parents and how they affect your ranks and presence on Niche- The playbook for choosing when, who, and how to ask for reviews- The benefits of focusing on a single platform — and how to choose the one that works best for your school- Best practices for using your current reviews to drive enrollment and retention
This is a recording of a Niche webinar from 4/30/24.Student search is changing. Cold prospecting by buying large lists of test names has not worked in years and now those lists are shrinking. Students want to be recruited differently. We look at the trends in student search and focus the discussion on how to evolve your strategy.
This is a podcast version of a Slate Dive Deeper presentation on using attribution models. There are five primary attribution models when it comes to evaluating your inquiry and prospects. (Source/Linear, First Source, First Source Inquiry, Last Source, and Unique Source) You’ll hear more about the strengths and weaknesses of each, when they might be most useful, and why you’ll get the most value when you layer them. Much like painting, you’ll need more than one color to create a work of art.
This is a recording of a Niche webinar where Angela Brown, the manager of B2B brand strategy at Niche, delves into recent data on family insights, school search trends, and enrollment performance trends, particularly focusing on Catholic schools. She provides an in-depth analysis of market data, personalized data insights for schools, and offers strategic recommendations for educational institutions to connect data with actionable insights. Angela emphasizes the importance of understanding and utilizing data across multiple levels to make informed decisions and develop effective strategies within the educational landscape.In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
In this episode, you’ll hear from Ashley Budd (Cornell University) and Dayana Kibilds (Ologie). Ashley and Day are a powerhouse of knowledge and enthusiasm about email marketing and optimization. They'll take you through some of what they learned and how you can make use of it.1:54 - Learning from failures (despite trying to suppress the memories)6:23 - What are Ashley and Day passionate about outside of work?8:17 - The siren song of email10:30 - Measuring, benchmarking, and optimizing emails14:58 - Getting stakeholder buy-in for email optimization and strategy (and managing all those cooks in the kitchen)16:38 - Bringing stakeholders together for ideation and collaboration and supporting your work with data19:52 - The low-hanging fruit for offices to pick right now and the introduction of the "smile metric"24:11 - Clickbait for good, spreading positivity in the inbox25:33 - Don't forget the subject line and sender!30:11 - Ashley's Hot Take: You should be sending more emails33:23 - The incremental changes you should make to improve your emails and add personality and flexibility to your voice37:24 - Let's talk about the upcoming book!Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
This is a recording of a Niche webinar featuring Lauren Griswold (Boise State University) and Kelsey Stockton (Campus Sonar). They discuss the relationship between a university's athletics brand and institutional brand, exploring strategies to leverage the popularity of sports programs to enhance the overall university brand. They provide insights into integrating athletic success with academic excellence, utilizing data-driven approaches, and amplifying the impact of both athletics and academics in university marketing and community engagement efforts.In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
This is a recording of a Niche webinar featuring Sara Jane Musk from Bellarmine University to share insights into using student CRM data to provide more relevant outreach and help guide students to the next best step.In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
This is a recording of a Niche webinar discussing trends in boarding school enrollment performance, parent preferences and Niche platform data.
In the Enrollment Insights Podcast, you’ll hear about novel solutions to problems, ways to make processes better for students and families, and the questions that spark internal reflection and end up changing entire processes.In this third annual K-12 resolutions episode, Angela was joined by CESO's Justin Dearing to discuss #schoolPR resolutions for 2024.3:00 - Something Justin tried that didn't work and what he learned7:57 - Justin's approach ot brainstorming14:32 - Resolution #1: School districts have to return to the heart of things and showcase authentic stories about what's happening in their classrooms20:55 - Resolution #2: District communications and HR teams should go all in on LinkedIn27:59 - Resolution #3: It's time to simplify every process - from enrollment to employment, EVERYTHING39:26 - Resolution #4: Branding, Branding, Branding!
In the Enrollment Insights Podcast, you’ll hear about novel solutions to problems, ways to make processes better for students and families, and the questions that spark internal reflection and end up changing entire processes.Will and Angela sat down to talk about what they've learned and wanted to chat more about from Q4 2023. Angela looks as branding and brand positioning while Will focused in on the pages of insights he got from AMA Higher Ed.2:02 - How well do marcom, enrollment, and advancement work together?12:45 - Brand positioning and differentiating vs mimicking 21:31 - Being singular in who you are as opposed to being everything to everyone26:37 - Will's big takeaway from AMA Higher Ed 202328:29 - AMA Theme 1: The future of brand is in relationship and not identity34:42 - Will's takeaways and discussion of Marcus Collins' keynote at AMA43:23 - AMA Theme 2: Asking questions, user discovery, and how it relates to recruitment45:52 - AMA Theme 3: Creating sustainable change in enrollment marcomm49:05 - The perfect closing: The 2-2-1 method (All credit to Allison Turcio and Carrie Phillips)
2023 has come to an end which means that Angela and Will are going to look back at their annual predicitions and grade themselves. How did they do this year?3:34 - Angela looks back at her 5 K-12 predictions25:42 - Will grades out and discusses his 6 higher ed predictions
This is a recording of a Niche webinar performed on the 2023 Slate Stage in which Sara Jane Musk from Bellarmine University joins Niche's Brooke Urban and Will Patch to talk about using Slate's Ping service for scoring, providing more relevant comm flows, and how Bellarmine is using the service along with Niche Direct Admissions.In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
This is a recording of a Niche webinar discussing the results of the annual PK-12 State of Enrollment & Marketing Survey. Angela covered staffing, budgeting and the tactics schools and districts are using to connect with prospective families. We also looked at how these marketing expenditures differed from what parents shared they responded to at different stages of the funnel in our 2023 K-12 Parent Survey.
This is a recording of a Niche webinar discussing the results of the 4th annual Niche Fall Senior Survey. Out of all the information in the results, we pulled out 6 big ideas and went through what they mean and how they can help institutions better serve and recruit students.The full recording and resources are available at niche.bz/webinar.In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
In this episode, Angela talks to Meghan Devlin and Nita Hurley from The Discovery School in Jacksonville Beach, Florida, about how they used inspiration from The Disney Institute to transform their campus culture to prioritize student and parent experience.2:35 - Be "open to trying almost anything"—don't let failure get in the way of innovation and progress5:55 - "Just because we did it last year doesn't mean we need to do it again."7:15 - Why The Discovery School decided to change its approach to parent experience9:55 - Strategies for getting faculty buy-in 11:38 - "It's kind of fun to do the impossible."12:55 - "The 'broken window' theory"15:40 - Getting parents and students involved21:09 - Going above and beyond23:19 - "Sometimes it's the little things..."24:40 - How can you measure the impact of this work? 33:06 - Connecting with Meghan and NitaShow notes are available on the Enrollment Insights Blog at niche.bz/podcast.In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
This is a recording of a Niche webinar discussing the results of the annual K-12 Parent Survey. Angela dove into some of they key themes and answered audience questions.
It's the third quarterly reflection for Angela and Will already! This time they dove into barriers and issues in enrollment, generational marketing, and finally get to talk more about AI.1:25 - Unintentional barriers that schools can create for schools and how they may be unintentionally signaling elitism6:27 - Distancing communications practices and how to move towards more personal communications7:55 - The shifting perspective on tuition cost in independent schools12:34 - Barriers to students applying to college17:11 - Tuition resets are back! (And so are the rising tuition rates)24:38 - Generational recruiting and marketing31:54 - The clogged funnel in undergraduate admissions36:17 - Influencers in the college search and the increasing influence of reviews39:59 - Maybe email is harder than we think?42:17 - AI in enrollment and marketing
This is a recording of a Niche webinar discussing the results of the 8th annual Niche Senior Enrollment Survey. We dive deeper into five results from the survey and how they can be used to better serve and recruit students.The full recording and resources are available at niche.bz/webinar.In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
In this episode, you'll hear from Julie Faulstich, Principal at Stoney Creek Strategy. Informed by over 25 years of experience in school leadership and change management, Julie founded Stony Creek Strategy in 2022 to support school leaders making change. With thousands of readers each month, her Talking Out of School newsletter identifies and articulates patterns and practices holding schools back from reaching their highest potential. Before founding SCS, Julie served in a variety of school leadership roles including Academic Dean and then Assistant Head at Walnut Hill School for the Arts in Massachusetts and culminating in the role of Head at the Westover School in Middlebury, Connecticut.Julie started her career as an English and history teacher and she holds a BA from Smith College and an MFA in Creative Writing from Emerson College. She lives in Branford, Connecticut.3:56 - "You can have a really good idea...and sometimes it just doesn't connect."6:15 - How novel experiences can help with brainstorming9:11 - The "fundamental societal shift" that is impacting admission9:50 - How relying on "tried and true" admissions strategies is holding schools back11:04 - "Elitism is somewhat suspect with a large population of people."13:04 - "The first line of your job description should be 'relationship builder.'"14:05 - "In this process, the admissions officers are symbols of power and authority.'15:50 - Is the way you show up in the market aligned with your commitment to inclusion?21:34 - How heads of school can support their enrollment leaders31:27 - How admissions and marcom can—and should—work together37:49- "Having one role is inadequate in a communications office."39:20 - Where do independent schools even begin when it comes to tackling rising tuition costs?41:31 - "I think we are at the point where tuition has jumped the shark."47:52 - You have to get real about what's fueling our momentum and fulfilling your mission 50:40 - How to connect with JulieShow notes are available on the Enrollment Insights Blog at niche.bz/podcast.In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
This episode is a series of short responses to questions recorded at the NACAC Annual Conference 2023 in Baltimore. Thank you to everyone who joined in the fun!
This session was recorded as part of The Higher Ed Insights Summit 2023. Dr. Ferguson will walk you through how he uses the admission pipeline of the student lifecycle to build a recruitment plan. Beginning with an institution's vision, mission, and portfolio of academic programs, he will show you how he sets net tuition revenue and new student headcount goals. After setting goals, he will walk through some examples of inquiry generation and application cultivation that is designed to admit highly engaged applicants in order to increase yield rates while minimizing summer melt.
This session was recorded as part of The Higher Ed Insights Summit 2023. In this session, we explore effective marketing strategies to attract adult learners and career changers. We will delve into the unique characteristics and motivations of non-traditional students, uncovering the challenges they face and the factors that influence their decision-making. Through targeted messaging, digital marketing techniques, strategic partnerships with our community, and personalized support services, we will discover how colleges can successfully engage and enroll this vital student population. Join us to learn actionable insights and best practices to transform your marketing efforts and empower the educational journeys of adult learners and career changers.
This session was recorded as part of The Higher Ed Insights Summit 2023. Don't miss the chance to acquire practical insights that defy traditional trade-offs between resource constraints and impactful change. This empowering session equips enrollment marketers with strategies to drive meaningful transformation. You will walk away with tangible takeaways and a renewed sense of confidence, ready to make a lasting impact in your role and at your institution.
This session was recorded as part of The Higher Ed Insights Summit 2023. While the world has mostly moved back in-person, students still prefer to do much of their college search online and anonymously. Using a combination of Niche platform data and an early look at the 8th annual Niche Senior Enrollment Survey Ryan Bell and Will Patch will walk you through the modern search and enrollment funnel from a student's point of view.Recordings of all the sessions are at https://www.niche.com/about/partners/higher-ed-insights-summit/
In this episode, you’ll hear from Errol Wint. Errol is the founder of Mara Bridge Consulting Solutions and works alongside multiple industries to take a deeper view of education. Previously, he served as the Director of Undergraduate admissions and then Principal Consultant for Enrollment Planning at IUPUI; and before that was at the University of Louisville. He is taking a new view of admissions and higher ed by incorporating design thinking into a design planning process.1:25 - What didn't work for Errol?4:27 - The increasing rate of failure and why we need breathing room to grow and strategize8:02 - Going beyond collecting and consuming data and moving to processes of synthesisto solve problems and innovate11:02 - The brainstorming process - Analyze, Strategize, Operationalize14:17 - Bringing along the data reluctant and showing them they're ethnographers21:18 - Where to start being intentional about being data informed and driven: Make space24:43 - The difference between a leader and an administrator and how they're being changed by AI and the Creator Era27:41 - Do we have too much data and too many answers, but not enough questions?31:53 - Creating in order to solve the unasked problems rather than just answer questions33:38 - The power and value of bringing ethnography to higher ed design planning37:32 - Designing for students and their self-authorship "This is who I am, for me, by me."39:34 - Moving away from generational titles and focus instead of life transitions (and its relation to recruiting)43:11 - Are we really "post-racial?"50:16 - Training designers and creators53:56 - Does modeling still work in an era of constant change?56:35 - Errol flips the table and asks Will how we can think outside the box and create change within the bounds of regulation: Don't go head on to every problem1:04:04 - How to gut check just how data driven you really areShow notes are available on the Enrollment Insights Blog at niche.bz/podcast.In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
This session was recorded as part of The Higher Ed Insights Summit 2023. Join Mollie Yoder for a practical look at how media buying and brand awareness can interact and influence student acquisition by exploring a case study of brand awareness actions undertaken by Trevecca Nazarene University in the middle TN market in the wake of COVID.Recordings of all the sessions are at www.niche.com/about/partners/higher-ed-insights-summit/.
This session was recorded as part of The Higher Ed Insights Summit 2023. Hear from two Niche Partners who were beta members of Niche Direct Admissions (TM) as they talk about how it changed their processes and enrollment. In this Screenside Chat format the moderator asked audience questions and facilitated the discussion.
Recordings of all the sessions are at https://www.niche.com/about/partners/higher-ed-insights-summit/.
This is a recording of a Niche webinar discussing how K-12 schools can engage with Gen Z. We discussed channel and engagement trends we're seeing firsthand that schools can use to inform their strategies for sharing their stories with prospective students.
In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
In this episode, you’ll hear from Ryan Fewins-Bliss. Ryan is the Executive Director or the Michigan College Access Network and brings 20 years of experience and passion to the nonprofit that focuses on access and advocacy around postsecondary education and equity across the state of Michigan. This includes leading MCAN’s policy work, fund development, partnerships, and efforts to achieve the organization’s strategic plan. Ryan has worked in education and the nonprofit field for nearly 20 years, including 10 years with MCAN. He was named executive director in 2019, succeeding the organization’s founder.
Ryan shared his insights on how strong communities benefit colleges, who college leadership should be reaching out to in order to build coalitions, and how to make the most of these partnerships to ensure access for students.
1:01 - Building alone versus building together 3:44 - Brainstorming works best with a culture of safety and healthy conflict 7:00 - How strong (and supportive) communities benefit colleges 13:16 - How colleges can better partner with the community 19:10 - Who colleges should be reaching out to in the community 24:45 - The most successful strategies to build coalition and support (and one that's invested in and doesn't work) 28:25 - The next steps to taking actions
Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.
In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
This is a recording of a Niche webinar discussing the results of a yearlong secret shopping project to benchmark and provide feedback about junior comm flows. In this webinar, we cover the results, dive deeper into emails, provide opportunities and ideas for improvement, and answer audience questions.
The full recording and resources are available at niche.bz/webinar.
In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
This is a recording of a Niche webinar on how to use GA4 to track the ROI of your enrollment and marketing efforts, how to connect it to additional platforms you’re using, and how marketing and admissions teams can work even better together going into the next school year.
The full recording and resources are available at niche.bz/webinar.
In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students and families, and the questions that spark internal reflection and end up changing entire processes.
In this second quarterly reflection Angela and Will talk through some of the things they’ve learned over the past 3 months and how they connect to opportunities and issues affecting PK-12 and higher ed. This time they tackle AI, content that answers audience questions, the growing trend of stealth applicants in PK-12, and the headwinds against maintaining and growing diversity among many other topics.
1:07 – Creating content that sells and answering your audiences’ questions and concerns as a strategy 2:48 – Don’t be afraid to tell people why you aren’t a good fit 5:51 – Tactics to make video more effective 12:48 – Strategy-first marketing and making sure data has context 14:35 – Window shoppers, self-service search, and stealth applicants… oh my! 20:26 – The trend of parents suing over diversity initiatives and being honest about where you are and how you’re getting where you want to be 25:17 – The power of listening to improve experiences 32:51 – The headwinds to maintaining access and equity 34:54 – Asking the hard question: “Does diversity actually matter to your institution and, specifically, why?” 45:00 – A few quick hits from the latest higher ed surveys 50:50 – The roles and possibilities for AI and Chat GPT in enrollment marketing 55:53 – Academic excellence is not a value proposition, you need specificity 56:50 – Angela and Will discuss Teresa Valerio-Parrot’s 400 Word Rule and flipping the thesis in marketing writing 1:02:52 – Thoughts on customer experience 1:08:08 – Will gets excited about bidirectional mentorship
Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.
In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
This is a recording of a Niche webinar discussing the results of the 3rd annual Niche Grad Searcher Survey. We discussed some of the overall trends in graduate recruitment as well as three tactical insights and answered audience questions.
The full recording and resources are available at niche.bz/webinar.
In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
In this episode, you'll hear from Janelle Gates.
Janelle is a Partnership Manager at Teamtailor, a leading applicant tracking system that specializes in streamlining recruitment processes and enhancing employer branding and candidate experience.
With a strong commitment to supporting educational institutions in attracting and recruiting the best talent, Janelle brings a wealth of expertise to her role. When she's not empowering schools with top-notch hiring solutions, you can find her immersing herself in nature, exploring local state parks, and indulging in paddle-boarding adventures.
In this episode, Janelle shares employer branding tips for public school districts based on her work at Teamtailor.
0:00 - Introduction 1:40 - Planning is key—even if you're going on vacation 3:35 - How Janelle preps for brainstorming sessions 4:21 - How your personality type can impact your brainstorming style 5:21 - Using feedback to better understand your "customers" 6:52 - The two biggest opportunities for schools to improve their talent recruitment practices 8:41 - "Employer branding goes hand-in-hand with school branding." 11:00 - Districts that are rocking employer branding 12:10 - Components of a well-articulated employer brand 14:28 - How districts can use community-based recruiting to amplify your employer brand 15:50 - Tips for getting started with your district's employer brand 19:55 - The importance of putting yourself in prospective employees' shoes 21:27 - How to connect with Janelle
Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.
In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
In this episode, you'll hear from Krista Coleman and Dr. Michael Grego. Krista is K12 Insight’s chief customer officer. She’s dedicated to helping K-12 school districts across the United States provide superior customer experiences to families, teachers, staff, and other stakeholders. With over 15 years of senior executive experience in EdTech companies, Krista has been dedicated to helping schools find creative solutions to the wide variety of challenges that they face.Mike, K12 Insight advocate, is an innovative leader who served in public education in the state of Florida for 42 years, spending the last 10 years of his career as superintendent of Pinellas County Schools. Under Dr. Grego’s leadership, Pinellas County Schools earned districtwide accreditation, achieved record-high graduation rates, and successfully narrowed achievement gaps between minority students and their peers. Twice during his leadership, the district earned the top score in Florida for offering the best choices for parents. Pinellas has also received national recognition for its digital curriculum and exemplary use of technology, and for preparing high school students for success in college, career and life.In this episode, we talk about the important role that customer service plays in public school districts, K12 Insight's quarterly report series on customer service in schools, and the tools and strategies that districts can use to create a culture of customer service in their communities.0:00 - Introduction3:33 - Changing culture is a team effort4:04 - "Technology itself isn't the complete answer."6:00 - Balancing daily fires with work that moves your district forward8:00 - Clarity as the foundation for brainstorming8:20 - "They need to be more like Chick-fil-A..."9:58 - Customer service as a competitive differentiator12:15 - Districts need to compete to be the first choice for their local families14:30 - "The world has changed for public education but how have we changed to address the needs of it?"15:55 - You might tell a few friends about a good experience but you'll tell everyone about a bad one17:39 - Monitor common questions to find opportunities to create clarity for families21:35 - Digging into K12 Insight's Q1 report on customer service in school districts26:20 - How parents are responding to automation and opportunities for self-service in getting their questions answered31:04 - Strategies for determining where you stand with customer service37:51 - How to engage other departments in building a culture of customer service44:17 - School PR pros—get ready to cheer for Dr. Grego. He gets it!48:36 - Wrapping upShow notes are available on the Enrollment Insights Blog at niche.bz/podcast.In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
This is a recording of a Niche webinar performed on the 2023 Slate Stage in which we diver deeper into what SFTP is and why admissions offices should be using it for importing students. Join Brian Clark, Damien Snook, and Will Patch to explore this topic and answer audience questions.In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
This is a recording of a Niche webinar discussing the results of the 3rd annual Niche Spring Survey of Juniors. We discuss how students want to research colleges, the importance of diversity to prospective students, how students evaluate fit, the junior perspective of direct admissions, thoughts on enrollment marketing, and answer audience questions.The full recording and resources are available at niche.bz/webinar.In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
In this episode you'll hear from Teresa Valerio Parrot. Teresa is the Principal at TVP Communications, co-host with Erin Hennessy of the Trusted Voices podcast, and co-editor of Call to Action for Inside Higher Ed. Previously, Teresa served as senior vice president for Widmeyer Communications and vice president for SimpsonScarborough. She has almost 10 years of service at the University of Colorado, including an officer-level appointment as Assistant Secretary of the University. Teresa earned a bachelor’s degree in communications and a master’s degree in public administration, both from the University of Colorado, and will earn a doctoral degree from Southern Methodist University this month. She holds accreditation in public relations from PRSA. In this conversation, we look at providing clear communications, building relationships, and how to improve your writing.0:00 - Introduction1:24 - Failure in believing that institutions can reflect our emotions (but keep yourself vulnerable to the institutions)3:12 - Scheduling time for brainstorming, coming primed, and making time for reflection5:27 - Allowing everyone to have their voice in brainstorming10:05 - Teresa's "400 Word Rule" to improve marketing clarity and lead with the value, don't build to it19:42 - Authenticity, plain language, and acting on feedback as clarity tools22:56 - What authenticity means and the disconnects between authentic and aspirational26:46 - Balancing factual and emotional communication? Lead with addressing emotions and focus on relationship-building.29:34 - Addressing fears first rather than waiting31:40 - Writing for a dialogue, not a monologue33:42 - Popping the anxiety-filled balloons, we need more confetti, and everything deserves sprinkles40:34 - Final thoughtsShow notes are available on the Enrollment Insights Blog at niche.bz/podcast.In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
In this episode Angela and Will look back at things they've learned in the first quarter of 2023 and bounce ideas off each other. They tackle marketing, communications, and enrollment management topics before exploring imposter syndrome and what NFL free agency has to do with admissions.1:26 - When schools should issue an official statement5:11 - The metrics of brand strategy21:00 - Mental availability and "awareness for..."33:29 - Taking a stand on your institutional identity36:51 - High-touch and personalized yield outreach41:43 - Adding value to revisit or yield programs46:00 - The diminishing value of traditional recruitment activities51:17 - Parents as partners rather than roadblocks54:22 - Building authentic communities and tactics vs goals58:48 - How Angela is fighting imposter syndrome1:03:19 - Why Will loves the NFL offseason (it's the strategy and data)Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
In this episode you'll hear from Chris Huebner. Chris is the Director of Activation at SimpsonScarborough where he manages the lifecycle of comprehensive campaigns across various institutional and program types. Prior to his current role, he worked at other higher ed agencies as well as in enrollment management for the University of South Carolina, where he continues to teach as an instructor in the School of Journalism and Mass Communication. His work has been published in the Journal of Digital and Social Media Marketing, Journal of Education Advancement & Marketing and the Journal of Brand Strategy.0:00 - Introduction1:01 - How "fingerprinting" can help you better build strategies and improve buy-in2:50 - Reading as brainstorming5:01 - What is mental availability and how does it differ from awareness?11:10 - Putting it in practice: 3 key components to building campaigns for mental availability16:15 - Are extracurriculars really copurchasing opportunities?17:14 - To plan you should start with the moments you want to be considered, then move to audience19:15 - Measuring mental availability and mental market share22:41 - Added benefits of focusing efforts on mental availability24:44 - Where to learn more26:42 - How to reach out to ChrisShow notes are available on the Enrollment Insights Blog at niche.bz/podcast.In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
This is a recording of a Niche webinar discussing a Data Dive on parent engagement on the Niche platform. We discussed the most common ways that parents discover Niche, the parts of the site that yield the most pageviews, rankings and grades, and how marketers can best position their schools and districts to earn parent consideration.The full recording and resources are available at niche.bz/webinar.In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students and families, and the questions that spark internal reflection and end up changing entire processes.
This is a recording of a Niche webinar discussing the results of the Instant Insights Survey: Effectiveness of Recruiting Travel and Campus Visits in 2023. We covered the experiences that they want during a campus visit and how effective traditional fall travel is.The full recording and resources are available at niche.bz/webinar.In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
In this episode, you'll hear Melissa Essman and Deb Schultz from the Winchendon School talk about collaboration between the admissions and marketing offices and their campaign to yield accepted students.Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
This is a podcast version of a Niche Screenside Chat with Scott Jaschik of Inside Higher Ed. We chatted about what trends Scott is seeing emerge for 2023 and how to address them. Some of the big topics were AI, the supreme court decision coming on race in admissions, financial aid and discounting, and how the economy might affect enrollments.The full recording and resources are available at niche.bz/webinar.In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
In this episode, we talk to school marketing experts Aubrey Bursch and Tara Claeys about what schools should start and stop doing in 2023 when it comes to recruiting families and managing their digital presence.Aubrey Bursch is passionate about supporting small and independent schools to increase enrollment, retention, and revenue. As the daughter of lifelong educators and the mom of two independent school students, she combines her passion for schools with her 20+ years of marketing and development experience to help schools identify and implement high ROI initiatives. Aubrey, Founder & CEO of Easy School Marketing, co-hosts the Mindful School Marketing podcast, leads the free Small School Leaders monthly meet-ups, facilitates the Small School Solutions professional development program, hosts the Small School Leaders Virtual Conference, and speaks nationwide.Tara Claeys has a marketing background going back to a time before the internet was a thing! Her extensive experience creating WordPress websites for schools has resulted in well-designed and functional websites within a small school budget. Her company, Design TLC makes the website process easy so schools can focus on growing enrollment instead of spending hours creating a website that doesn't accomplish their marketing goals.:35 - Meet Aubrey and Tara2:20 - What Tara and Aubrey have tried that didn't work and what they learned7:15 - The practices Aubrey and Tara use to brainstorm and bring new ideas into their work10:25 - Resolution #1: Stop putting all of your eggs into the enrollment basket14:35 - Resolution #2: Stop ignoring your online presence18:50 - Resolution #3: Start understanding what families are thinking and use it to create an exceptional customer experience22:58 - Resolution #4: Start focusing on student-to-student marketing25:35 - Resolution #5: Stop ignoring your website29:33 - Tara's quick website maintenance checklist33:25 - Resolution #6: Start connecting your website to other marketing tools40:03 - Resolution #7: Stop thinking about your website as only being for prospective families (we know, this sounds controversial)45:10 - Where to find Aubrey and Tara to learn moreShow notes are available on the Enrollment Insights Blog at niche.bz/podcast.In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
In this episode, Angela and Will take a look back at the predictions that they made last year for what will happen in enrollment and marketing for PK-12 schools and in higher ed.Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
This is a recording of a Niche webinar discussing the results of our 3rd annual survey of parents. Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
This is a recording of a webinar on key takeaways from the 3rd annual Niche PK-12 Parent Survey. Angela Brown covers what mattered most to parents as they considered schools for the fall of 2022, and the marketing channels and tactics to prioritize (and avoid) to meet your enrollment goals.Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
In this episode, you will hear from Randie Benedict. Randie is the Assistant Head of School for Enrollment Management at St. Anne's-Belfield School in Charlottesville, Virginia. With the independent school spirit in her DNA, over the course of her career, Mrs. Benedict has been a head of school, coach, teacher, dorm parent, advisor, and more. Working tirelessly to advance the industry, her service has included serving on two boards for state independent school associations, PAIS and AIMS, which govern accreditation for the state for all independent school members. Additionally, Mrs. Benedict has led and served on accreditation teams, served as a member and officer of The Enrollment Management Association (EMA) as a member, officer, and finally, board chair over a nine-year period, was a board member for The Heads Network, and served on the faculty for programs that help independent school faculty or staff consider their leadership path.Randie was awarded the William Bretnall award by EMA honoring admission professionals who have provided exemplary contributions to the field of independent school admission. Mrs. Benedict has a graduate degree in Educational Leadership from Johns Hopkins University with a concentration in Independent School Management. :34 - Meet Randie2:24 - "The same tricks don't work in all markets."4:01 - "Sometimes your 'Yes and..' is 'Yes, and we're gonna do that next year."4:20 - How the pandemic has changed Randie's approach to parent engagement5:29 - How Zoom parent meetings have continued to give Randie's team access to more people who are involved in prospective students' lives8:00 - Managing family expectations around DEIB work during the admissions process12:10 - Using "Must air facts" to ensure that prospective families are getting the right information about your community at the right time15:40 - Why Randie's team switched from individual tours to group tours 18:37 - Having conversations about what is and isn't working in the admissions process22:40 - Removing the perceived barriers about considering an independent school25:43 - How St. Anne's-Belfield uses surveys with new and prospective families28:18 - The really good question Randie includes on one of her school's parent surveys29:00 - Connecting with Randie onlineShow notes are available on the Enrollment Insights Blog at niche.bz/podcast.In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
This is a recording of a webinar discussing the results of the Niche/TCS survey of seniors in the fall about their college search. Jeremy Tiers and Will Patch discuss five key results and answer audience questions.Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
In this episode, you will hear from Jennifer Webb. Jennifer is the Director of Enrollment Management and Financial Aid at Flint Hill School. She has 15 years of experience in progressive enrollment management roles spanning from Junior Kindergarten to doctorate programs. She has a demonstrated record of leading strategy development and execution to consistently surpass quantitative and qualitative enrollment goals. The foundation of her approach is prioritizing a culture of data collection and analysis to inform strategic enrollment management decisions. She uses data to inform work in areas such as developing strategic enrollment plans, drafting enrollment projections, developing funnel goals, honing in on mission-aligned fit, strengthening brand messaging, informing program development, cultivating markets, team-building, resource allocation, attrition intervention, and retention planning, educating the community about enrollment management, visit experiences and more. Jennifer is inspired by the impact of education at all levels and the power of collaboration across campus departments, organizations, and industries.0:00 - Introduction3:05 - Make sure you have the right systems to execute your vision for enrollment management4:12 - If you have to force something to work you may need to stop and rethink it6:08 - Brainstorming by persona and funnel stage9:50 - Inquiries and family who are closer to enrolling have different lists of must-haves10:35 - Jennifer's observations about the differences between higher ed and K12 admissions14:03 - In K12, "fit" isn't just about the students—it's about the whole family15:29 - Who you need on your team to be positioned for success with data collection16:18 - Even if you can't hire an FTE, write data collection and analysis into the job descriptions for the people who will own those processes16:50 - Flint Hill's unicorn position for driving enrollment21:50 - The (many) ways Jennifer's team uses enrollment data38:25 - "Every year we're taking a look at how can we hone in more on fit?"39:05 - Sharing enrollment data with cross-functional teams39:35 - Marcom + Admissions = a match made in heaven42:10 - Using registration data for admission pre-event briefings43:45 - "We use data to build relationships."45:30 - Connecting with JenniferShow notes are available on the Enrollment Insights Blog at niche.bz/podcast.In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students and families, and the questions that spark internal reflection and end up changing entire processes.
This is a podcast version of a Niche webinar discussing some of the key results from the 2022 Niche State of Enrollment & Marketing Survey. We cover enrollment trends and priorities, how marketing tactics are shifting, and take questions from the audience.Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students and families, and the questions that spark internal reflection and end up changing entire processes.
This is a podcast version of a Slate Dive Deeper webiner presented by Will. We take a look at the pain points students face in the inquiry and application process and how to remove those barriers. We also dig into direct admissions and how to turn interest into enrollments more efficiently while better serving students. Learn more about Niche Direct Admissions at niche.bz/directadmissions.Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
In this episode, you will hear from Milyon Trulove. Milyon is the Vice President and Dean of Admissions and Financial Aid at Reed College. His work in admissions started as a student worker during his time at St. Olaf College. Diving into enrollment leadership early, he started in the profession as the director of full-time MBA admissions at the University of St. Thomas followed by a Director of Admissions position at Hamline University and culminating in the position of Dean of Admissions and Financial Aid before moving west to Reed.Most importantly, and you'll hear this in our discussion, Milyon always tries to consider the student’s perspective. If the college is producing information, he wants to ensure that students are able to understand it and benefit from it. He is passionate about fairness and about advocating for those who cannot do so for themselves, ideals that are invaluable in his role as Dean of Admissions and Financial Aid.0:00 - Introduction1:19 - Say no to copy-paste policies3:33 - There's not enough true innovation in enrollment management4:05 - How to improve brainstorming by not brainstorming5:55 - Reframing the admission process using context9:08 - How the consideration of application materials has changed, and why it's building a better community16:38 - "The ACT or SAT never stopped us from saying 'yes' to anyone." - Reviewing applications looking for reasons to say yes rather than no20:00 - Rethinking policies for the future and how math can predict success26:44 - Standardizing a qualitative review with a national draw31:02 - Every reader has a voice - "It's your job to speak up."33:55 - Barriers for staff preventing them from doing their best work and the 3 year commitment rule37:04 - We're in good hands with young staff, they're deeply empathetic39:47 - The power of consortiums for supporting each other42:50 - Closing thoughtsShow notes are available on the Enrollment Insights Blog at niche.bz/podcast.In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
In this episode, you will hear from Jake Sturgis, APR, Founder and CEO of Captivate Media.
Jake brings nearly 20 years of experience in education and strategic storytelling to the Captivate team. After working directly in school PR for over a decade, he launched a full-time business in 2014. His work has garnered national attention, leading to multiple awards and public speaking engagements on visual storytelling and authentic student engagement.
:32 - Meet Jake! 1:18 - Something Jake tried that didn't work and what he learned 3:29 - Jake's approach to brainstorming with a shout-out to Duncan Wardle 6:50 - Captivate's Voices Framework and the internal challenges it can help with 9:31 - Bridging the perception gap between students and adults 12:14 - "Some of the most difficult work in schools is changing adult mindsets" 14:41 - Positioning student voice work internally for buy-in 16:12 - The importance of rooting student voice work in broader strategic planning 19:08 - "What's best for students isn't always what's best for adults." 20:20 - Questions to consider at the start of a student voice project 22:04 - How to choose students to participate in a student voice project 26:07 - "This is heart work and this hard work." 27:24 - How student voice videos are used once the cameras are turned off 32:40 - Jake's reflections on the impact of student voice work and what happens when students feel seen 34:10 - "There are systemic things that need to change, but there are individual things we can all do." 34:48 - How to connect with Jake and Captivate Media
Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.
In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
Will took the show on the road to the NACAC Conference in Houston! He asked people to answer one of four questions:
0:15 - What have you learned at the conference? 7:28 - What is your go-to NACAC conversation starter? 9:59 - Where do you think the future of enrollment and recruiting is at? 12:10 - How should the application process be simplified?
Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.
In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
Thank you to guests: Angie Cooksy Ryan Barbauld Jamon Pullium Sean Whitten Suzanne Lepley Heather Yush Michelle Snape Michelle Stanley Michael Stephenson Mary Napier Anni Judkins Michelle West Heidi Clark Smitley Jessie Gougeon Jose DeJesus Gil Matt Dolan Eric Mena Mac Macaulay Bo Linda Owens Matt Hames Sara Urquidez Michelle McDowell Ashley Hardy Sarah Gammans Kathy Pivonka Ashley Terry Errol Wint
This is a recording of a Niche webinar discussing how schools can reveal what makes them one of a kind and position themselves for enrollment success in 2022-23.
Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.
In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
In this episode, you will hear from RJ Thompson, Director of Digital Marketing in the Katz Graduate School of Business and College of Business Administration at the University of Pittsburgh. Before joining Pitt, he was a tenured Assistant Professor of Graphic and Interactive Design in the Department of Art at Youngstown State University, and before that he also taught at Carnegie Mellon University, La Roche University, and Edinboro University of Pennsylvania and he continues to teach at Point Park University and the Community College of Alleghany County. He is also a National Endowment for the Arts “Our Town” grant recipient, a “Best of Marketing Award” from the Ohio Economic Development Association winner for his work with rebranding Youngstown Ohio, and was honored with the Ohio Governors Award in the Arts in Community Development, the state of Ohio’s highest recognition in the arts.
0:00 - Introduction 1:37 - Reusing failure to capture success 6:35 - Putting on your student hat to build campaigns 7:48 - Starting campaigns with keywords and emotions 9:49 - Leading design thinking charrettes 10:45 - Even if you're not "student-facing" you should be engaging with students 12:43 - Digging into emotion-first marketing "Artists don't want to create art because they want to. Artists create art because they have to." 15:18 - How do you give students a "why": Why should they care, why should they take action, why are you different? 19:20 - "No one wants to go to college alone." 19:58 - Why you may not need, or want, to tell students to visit for programmatic recruitment 22:29 - Students aren't interested in online education, but what about online with dorms as living/learning space away from home? 23:43 - Professor Thompson teaches us about persuasion using self-concept 28:53 - Want to be a better marketer? Spend more time with students. 31:41 - Where best to use storytelling in comm flows 35:32 - Marketing continues after enrollment 38:15 - Let's frame budgets and digital spending differently 40:04 - Using proof points in marketing 44:56 - What happens when outcomes aren't defined in a program 46:47 - How does the comm flow change post-application and enrollment to make it more welcoming 49:11 - The "Helpers" in higher ed and what has kept RJ in education 54:18 - The overlap of marketing places and institutions 57:59 - RJ's 3 goals 59:26 - Where to invest resources to support students further, regardless of role 1:01:24 - A Ron Swanson appearance 1:02:26 - One thing marketers should stop doing 1:03:47 - It's time to level up - we're wired to learn so why do we need to advertise? 1:05:28 - Lean into ABCD - Asset-Based Community Development, your location and community 1:07:24 - Get in touch with RJ
Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.
In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
This is a podcast version of a Niche webinar discussing some of the key tactical results from the 2022 Niche Senior Enrollment Survey.
Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.
In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
This is a very different episode because it's just Will going over some of the insights from the 2022 Niche Senior Enrollment Survey. You can find the full survey results at niche.bz/2022seniorsurvey.
0:00 - Some background on the survey 1:28 - The flattening of the curve and changing student search timeline 4:37 - The changing attitudes and behaviors around visits 8:23 - What matters to students, what do they want from a college? 13:28 - Standardized testing 16:18 - The influencers in their decision making 19:21 - Affordability and price sensitivity
In this episode, you will hear from John McGreal, Dean of Enrollment Services at Waukesha County Technical College. John has been an enrollment professional for his entire career and has worked at large public universities, small private universities, and now is the Dean of Enrollment Services at Waukesha County Technical College in Pewaukee, WI. John has also been involved with NACAC and his state affiliate the Wisconsin ACAC, serving as a member of the Presidents cycle for WACAC and on the Affiliates Presidents Council for NACAC. During his free time, John spends time with his family, watching and reading science fiction, is an avid sports fan, running, and being a grill master.
1:44 - The unsuccessful application completion event and what John learned from it 4:53 - Brainstorming by starting with a forest and focusing down to the trees (plus Diet Dr. Pepper, Pringles, and Twizzlers) 7:00 - Whether at a 2-year or 4-year college students want to be excited about their education and future 9:26 - Comparing messaging and processes at 2-year and 4-year colleges 11:05 - A surprising transition - the roles are similar enough that there weren't many surprises! 12:04 - Your competitors aren't just other colleges, it's industry paying more and adding benefits. Can you pivot to professional development and career training? 15:10 - Relationship building, storytelling, and the ability to make data-driven decisions are essential skills regardless of instituton type 17:16 - The unsaid - Be student-centered first and foremost 19:44 - Skills to add and 4-year mindsets to unlearn 22:40 - Comm flow planning for rolling starts 26:08 - Incorporating outcomes and ROI into outreach while dispelling myths about 2-year education 30:05 - Engaging parents, advocates, and influencers in 2-year recruitment 33:14 - Celebrating moments with students and their community 36:18 - Final thoughts
Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.
In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
In this episode, you will hear from Skyler Hefley. Skyler is an award-winning digital marketer, social media strategist, photo/videographer, copywriter, drone pilot, and graphic designer from Texas. He is now a name to follow in the online School PR community since joining Tyler ISD in 2020. Many know him by his TSPRA nickname 'Skyler from Tyler' and his goal is to bring all his private sector marketing experience and skills to the place that needs it most, education. In this episode, he discusses what he believes to be the biggest secret to marketing success—customer experience.
:30 - Meet Skyler 1:25 - Something Skyler tried that didn’t work and what he learned 3:50 - Make sure you know who owns your data 4:27 - How Skyler creates a stellar (and strategic) internal brainstorming experience 5:40 - “The secret to everything in marketing is customer experience” 9:53 - “If you’re not exciting during a brainstorm what makes you think you’re going to come up with an exciting idea?” 11:44 - How Skyler prioritizes new ideas for implementation 15:18 - “A lot of times we'll see ourselves reaching for the stars when we could just correct the trees that are being planted currently.” 16:35 - Marketing beyond the website - the importance of third-party reviews in the school search process 19:45 - “It’s much easier to convert 20 out of 1,000 than it is 20 out of 200.” 21:00 - Getting around internal red tape when it comes to implementing new ideas 23:40 - The power of partnering with other departments to pitch ideas to leadership 24:26 - Skyler’s tips for improving the digital experience for prospective employees 26:24 - Secret shopping your job application experience 33:19 - What brand signals do your job application/enrollment processes send to prospective employees and families? 34:37 - Blending new staff with old staff and change management in schools 39:35 - Where to connect with Skyler to learn more
Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.
In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
This is a podcast version of a Niche webinar framing the enrollment and marketing flywheel and communications through the lens of growing, nurturing, and yielding a crop.
Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.
In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
In this episode, you will hear from Diana Gleeson. Diana is the Assistant Head of School for External Affairs at Perkiomen School. In this role, she is responsible for implementing an enrollment management model to generate net tuition revenue to run a financially sustainable school. Her office has transformed from separate individuals working on admissions tasks into a collaborative, creative team that demonstrates an entrepreneurial spirit and is empowered to have a voice in implementing new initiatives that support Perkiomen’s strategic plan.
In collaboration with the Director of Marketing and Communications, Diana uses analytics and data to develop an intentional, targeted marketing plan. She has always maintained a strong, visible presence in her school community; advising students, cheering on student-athletes and artists, reading senior common application essays, and staying connected to both current students and alums.
0:32 - Meet Diana! 1:57 - Something Diana tried that didn't work and what she learned 3:20 - The importance of having the right partners when you're launching new initiatives 6:36 - How Diana brainstorms with her team and brings new ideas to their work 6:57 - Creating a team culture where everyone has a voice 7:25 - Using "I like, I wish, I wonder..." to reflect on admission tactics 8:42 - "No idea is too small or too big." 12:52 - Perkiomen's approach to recruitment planning 13:50 - "The admission season is continuous." - Your plans should evolve accordingly! 16:00 - Don't sleep on retention: "A decision they're not actually going to make until February or March is formed in September." 16:40 - The importance of having a culture of data analysis 17:35 - "Staying responsive to what's happening in the world is crucial." 21:20 - When you're tweaking your plans ask whether you have data to support a change or if there is fresh data to be gained from the change. 22:15 - How marcom and admissions report to the board at Perkiomen 27:00 - Using student stories to help faculty understand marketing 29:30 - The role data plays in recruitment planning at Perkiomen 30:42 - The importance of having great vendor partnerships in saving time — especially for small schools! 31:55 - Look at your full funnel, not just inquiry volume 37:04 - Benchmarking against yourself and the industry 38:50 - The marcom-admissions partnership at Perkiomen 45:20 - How to connect with Diana
Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.
In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
In this episode, you will hear from Angie Cooksy, Assistant Vice President for Enrollment Management at Bradley University. Angie joined Bradley University in 2007 as an admission counselor directly following graduation. She has served at the University for the past fifteen years moving from admission counselor, to regional admission counselor, to director of admission to her current role. Angie received her bachelor’s degree in public relations from Bradley University, her Masters degree in Higher Education from Bay Path University and most recently her EdD in Higher Education Leadership and Organizational Studies from Bay Path University. She is a member of Chicago Area Regional Representatives (CARR), Illinois Association of College Admission Counseling (IACAC) and the National Association of College Admission Counseling (NACAC). In addition to her professional roles, Angie is the mom of two boys and makes a pretty great charcuterie board!
0:00 - Meet Angie! 1:15 - Something Angie tried that didn't work (and how it empowers her) 2:51 - Giving permission to personalize, fail, and learn 4:31 - The new normal: Year-round hiring and onboarding 6:13 - Making space to brainstorm and bring new ideas into work 7:38 - Finding opportunities to help staff do what they love and the importance of communicating what you don't want to do 10:15 - Turnover will happen, and it can be ok - "While you're here let's give you the tools in your toolbox to be an awesome professional in our office and then be a rockstar wherever you land next." "We can't keep hiring expecting that people are going to stay forever and then not invest in people and be shocked when they leave." 12:02 - Treating admissions as an entry point to other roles on campus and valuable professional skills 13:06 - Engaging and retaining staff when salaries can't compete - and a reckoning for higher ed 20:15 - The evolution of Elevate 23:19 - Build your network based upon the work being done so you can care for yourself and your team. 26:21 - Cultivating opportunities and creating advancement space in the linear structure of admission offices 30:08 - Lifting up (others') work by giving up (your) work 33:30 - Are we making a mistake taking great recruiters and taking away recruiting to make them managers? 35:11 - Don't forget the non-counselor staff as well! 37:56 - Micro professional development, internal and external, is critical to continual development 41:09 - Don't forget to prepare staff to get the most out of professional development opportunities 43:21 - How leaders can find their cohort of peers for support (and how to support yourself) 46:54 - "If your team is burned out, you have to look at yourself as a leader" 48:24 - How to continue the conversation with Angie
Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.
In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
This is a podcast version of a Niche webinar discussing the results of the 2022 Niche Grad Searcher Survey and answering audience questions.
Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.
In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
In this episode, you will hear from Jill Goodman, founder of Jill Goodman Consulting.
Jill is a consultant for independent and private schools with over 20 years of experience working with organizational leaders. She specializes in helping schools advance their mission through qualitative research, strategic visioning, leadership mentoring, and small shop development capacity-building.
Jill is well known for her presentations on educational advancement, leadership, and constituency relations, which have been well received by audiences across the country. She is a frequent podcast guest, blogger, and author. She can be reached at jillgoodmanconsulting.com.
:35 - Meet Jill 1:23 - What Jill has tried that didn't work, and what she learned 4:00 - How Jill brainstorms and brings new ideas into her work 5:27 - Jill's podcast and book recommendations 7:35 - Jill's recent retention observations 11:35 - Faculty impact on attrition 12:55 - Bringing leadership attention to retention issues 14:05 - The significance of a new family's first 90 days 17:05 - Ways faculty can support a new family's transition 19:15 - The brand promise-communications feedback loop 25:25 - Data points for the brand promise-communications feedback loop 26:50 - How schools are gathering feedback from families at this stage of the pandemic 28:22 - Helping families to feel connected during the ongoing pandemic 29:58 - The swift and effective resolution of conflict 34:14 - Where to connect with Jill online
Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.
In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
This is a podcast version of a Niche presentation on the Slate Stage. Using student data, we talk about how to keep a brand consistent and relevant while building awareness throughout the recruitment cycle. Thank you to Technolutions for hosting this great event!
Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.
In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
In this episode, you will hear from Ryan Taughrin, Assistant Dean for Enrollment Management at the University at Buffalo's Graduate School of Education. Ryan started out with a couple of years on the undergrad side of the house before moving over to graduate recruitment. In a national light, Ryan is also on the board of NAGAP, the leading organization for graduate enrollment management professionals.
00:54 - What Ryan has tried that didn't work, and what he learned 3:38 - The flexibility and adaptability of grad staff 6:44 - How Ryan brainstorms and brings new ideas into his work 11:35 - Changing interests in grad programs 14:17 - Translating the language for students and ensuring understanding 16:12 - Changing student behaviors to inquire and ask questions 18:44 - "The first question a student asks is usually not the one they want to ask." 20:37 - Adapting to meet students rather than assuming they know our processes and making outreach open, vulnerable, and honest 25:29 - Managing the long search cycle for grad programs 27:24 - Earning attention and generating inquiries 34:06 - Serving career changers and transitional students 39:43 - Promoting what matters when students care more about the program than the institution 45:03 - Big takeaways and trends from the NAGAP Conference
Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.
In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
This is a podcast version of a Niche and Tudor Collegiate Strategies webinar digging into some of the results of the 2022 Survey of Juniors Searching for College. Will Patch and Jeremy Tiers discuss the results and answer audience questions.
Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.
In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
In this episode, you will hear from Kate Crowder and Tyler Hill.
Kate is a public relations professional and veteran educator who has worked in the Germantown Municipal School District in Tennessee, for the past 15 years. She is passionate about delivering communications-focused professional development to school-level staff members and providing teachers with tools to further the brand of the district. Kate currently serves as the President of TNSPRA where she hopes to provide a renewed focus on professional development and connectivity between her members and neighboring SPRAs. The longtime Memphian and mother of three is frequently found on the stage as a musician, actor, or director when not fulfilling her role in school communications.
Tyler is the Director of Communications and Planning for Arlington Community Schools, located outside Memphis, Tennessee. School PR is not his first career. Tyler graduated from The University of Southern Mississippi with a degree in broadcast journalism and spent six years working as an on-air morning news anchor and reporter. As an award-winning journalist, Tyler’s passion was rooted in storytelling that spoke to the heart, and he has carried that same mentality to School PR. Tyler is the Past-President of TNSPRA.
:33 - Meet Kate and Tyler 2:25 - Something Kate and Tyler tried that didn't work and what they learned 4:08 - How Kate and Tyler brainstorm and bring new ideas into their work 6:28 - How Kate's teaching background and Tyler's journalism background influence their work in school PR 11:03 - What inspired Kate and Tyler to cover this topic 14:00 - Building a "brand army" in your district 18:40 - Engaging people outside of your office is a small budget...or none at all 22:22 - Ways to recognize members of your brand army 25:50 - Getting your brand army ready to mobilize 36:30 - Helping teachers and staff understand what makes a good story 43:33 - Handling the "Why should I care about marketing?" question 49:55 - Where to connect with Kate and Tyler and learn more
Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.
In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
In this very short episode, we're sharing a teaser for the PK-12 Virtual Enrollment & Marketing Summit on April 26.
Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.
In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
In this episode, you will hear from Jennifer Frey. Jennifer is the Director of Admission for Trinity Christian School, a K-12 private school in Fairfax, Virginia. As a military wife, her family has moved many times. Her children found a school-home at Trinity which led to her joining the Admission team there one year later. Her background in sales and marketing, including owning her own internet-based clothing company, and in education through the homeschool teaching of her children and working as a teacher online, have combined to assist her in leading the admission process for families interested in Trinity Christian School. She is passionate about creating an experience where families feel valued, welcomed, respected, and heard, even at a time of record applications and enrollment.
:30 - Meet Jennifer 2:16 - Something Jennifer tried that didn't work and what she learned 5:12 - Jennifer's approach to brainstorming 6:10 - How admission and marketing partner at Trinity 7:25 - Why some schools may be hesitant to explore different solutions for affordability 10:50 - Trinity's path to offering variable tuition 17:15 - The importance of your "front of house" communications in rolling out a new tuition model 19:15 - How current and prospective families responded to Trinity Christian School's decision to offer variable tuition 23:52 - Lessons learned from Trinity's variable tuition rollout 27:51 - Where to connect with Jennifer and learn more
Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.
In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
This is a podcast version of a Niche webinar on the results of the 2021 Niche Higher Ed Website Benchmarks. We highlighted results for overall site traffic, social media, and digital marketing and dive into some added context and tactical responses from the results.
Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.
In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
In this episode, you will hear from Erasmo Fuentes, Director of Admissions at Whittier College. After graduating from Whittier, Erasmo spent 2 years in Whittier's Office of Admissions before taking on roles at the University of La Verne as a counselor, event coordinator, project manager, and athletics liaison before ultimately becoming the Director of Admissions. In early 2020, Erasmo returned to his alma mater to take on his current role.
0:00 - Meet Erasmo 0:57 - What Erasmo has tried and what he learned if it didn't work 2:28 - Brainstorming and trying new ideas, starting at the end and working back 4:59 - Building strong regional connections and balancing with national and international goals 8:47 - Admissions guarantees that remove barriers 15:24 - Opening doors for transfer students 19:24 - Where to start building programs that support student transitions and who to include early on 22:08 - Expanding reach by opening doors 25:13 - Advice for getting buy-in from leadership for these types of programs 25:54 - How to get in touch with Erasmo and continue the conversation
Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.
In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
This is a podcast version of a Niche webinar on the results of the 2021 Niche PK-12 Website Benchmarks and what they mean for PK-12 school marketers and communicators. We highlighted results for overall site traffic, social media, organic search, and digital marketing.
Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.
In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
This is a recording of a presentation given at INACAC 2022. You’ll learn more about how to make your brand stand out to students and parents with relevance, ease of answering their questions, and having a coherent omnichannel strategy.
Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.
In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
In this episode, you will hear from Vince Slomsky, Director, Strategic Communications, Enrollment Management at Kent State University. In this role, he leads the charge for all things recruitment marketing at the university. He and his team have developed a robust, multi-channel communications and marketing strategy for all audiences ranging from undergraduate, graduate, parents and families, transfer, and many more specialized populations.
0:23 - Meet Vince 1:19 - A few things Vince tried that didn't work while adjusting to the pandemic (too much virtual, affinity programs that aren't fully ideated, and parent outreach) 10:17 - Building on the fly and adjusting to the numbers 11:10 - The power of an outsider's perspective to brainstorming 12:52 - The importance of timeliness in marketing 16:25 - Kent State's move to bring the college visit experience on the road and to where the students and families are 25:22 - A change in venue brought on more comfort for students and families 27:29 - Making the logistics of off-site events work for the institution, the families, and the communities 30:56 - Drawing on the former journalist skills, Vince and team pulled together a new admissions video in record time - and to record views 35:39 - The longevity of programs in the community, post pandemic 40:47 - Evaluating the success of off-campus programs 45:39 - Admissions going back to its roots with more connections being made in the communities 47:07 - Getting buy-in for the out-of-the-box ideas
Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.
In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
This is a podcast version of a Niche webinar on recent data privacy changes and what schools can do to adapt their marketing strategies in 2022.
Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.
In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
In this episode, you'll hear from Andrew Weller. Andrew is the Dean of Enrollment and Strategic Marketing at St. Stephen’s and St. Agnes School, a private Episcopal day school serving students in grades JK-12 in Alexandria, VA. Andrew was previously Director of Admissions for Avenues: The World School, Executive Director of Advancement at Ridley College in Canada, and Director of Admissions at Chestnut Hill Academy.
He was a board member of the East Bay School for Boys, served on the inaugural Admissions Leadership Council, served four years on the planning committee of the TABS/NAIS Global Symposium, and now serves as an advisor to the Admission Directors Institute of the Enrollment Management Association.
He has a bachelor’s degree from Alfred University, a master’s degree from Marymount University, and a doctor of education from the University of Pennsylvania.
:30 - Intro 1:58 - Something Andrew tried that didn’t work and what he learned (Sometimes innovation isn’t a good thing) 4:50 - How Andrew brainstorms and brings new ideas to his work 5:55 - Bringing together “comparative peers” to solve problems 8:20 - Sometimes the best professional development comes from your peers at other schools 10:02 - Asking for “feedback” vs. asking for “advice” 11:33 - Three key points for admissions offices to consider when thinking about yield 14:40 - “Hand to hand combat” yield 15:31 - How schools are changing their approach to yield 17:14 - A key data point about families’ decisions during yield 20:53 - Once parents have checked the “big boxes” about your school, pay attention to the little ones 22:55 - Be aware of the barriers that exist for families that can’t be moved - and be okay with them 25:05 - Are your new families in a three-year cycle with you before they head for the door? 26:25 - How the “COVID bump” changes the way we can think about yield 30:51 - Strategies admissions leaders can use to engage the broader community in yield 32:05 - Admissions professionals as matchmakers 34:15 - Don’t wait until after families have enrolled to give them access to teachers! 36:06 - Balance what you want families to hear and know about your school with what they want to hear and know 38:24 - Questions to ask and data points to consider as you plan for next year 39:22 - “Survey early and survey hard” 41:20 - Be sure to steal this question for your applicant surveys this year 42:17 - An exercise for evaluating your admissions tactics 44:28 - Applying “moves management” to admissions 48:15 - How to connect with Andrew and continue the conversation
Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.
In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
This is a podcast version of a Niche Screenside Chat with Scott Jaschik of Inside Higher Ed. We chatted about what trends Scott is seeing emerge for 2022 and how to address them and answered audience questions.
Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.
In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
In this episode, you'll hear from Niche's Chief Product Officer Athena Meyers as she shares a peek behind the curtain at how Niche's product development organization approaches brainstorming, understanding our users, and continuous optimization for the Niche platform, as well as lessons enrollment marketers can learn from these processes.
Athena is on a mission to modernize the school search and enrollment process. Athena joined Niche with over 15 years of experience leading digital product strategies and has a strong passion for growing two-sided marketplaces. Prior to Niche, she led The Knot's global wedding marketplace and was recognized in 2019 as one of DC's "50 on Fire" in tech innovation. She's also had impactful roles at Time Magazine/TIME.com and asmallworld.com(a social network start-up when she joined). She is especially motivated to build products that make it easy for people to navigate hard and important life moments, like planning and wedding and finding a school!
:25 - Introduction :57 - Something Athena tried that didn't work and what she learned 3:12 - The importance of clearly defining success in testing 4:12 - How Athena brainstorms and brings new ideas into product development work 5:00 - "Brainstorming is not an independent activity." 9:33 - Turning brainstorming into action 12:32 - How Athena's perspective on education has changed since she joined Niche 16:43 - Looking for inspiration from outside the education industry 17:51 - The dynamics in the education industry that are driving the product development organization's plans for 2022 22:58 - Companies that are demonstrating authenticity and transparency 25:57 - The product development team's approach to continuous optimization 27:48 - How to collect feedback and make it actionable 30:31 - Making sure the right people are communicating and sharing user feedback across functions 33:36 - How Niche's product development team uses user research 36:18 - The role of personas in product development 37:25 - How we're expanding personalization and relevance on the Niche platform 40:39 - How we're looking to refine the Niche platform to further reduce friction for students and families in the school search process 44:39 - How schools can remove friction from their own processes 48:19 - How to continue the conversation with Athena
Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.
In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
This is a podcast version of a Niche Screenside Chat, where we talked about emerging trends in school storytelling for 2022 and ways that schools across segments can proactively and effectively engage current and prospective families in uncertain times.
Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.
In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
In this episode, you'll hear from Andrea Gribble, the owner of #SocialSchool4EDU. Andrea's passion is helping schools recognize their daily awesomeness and sharing that story with the world. She’s built a team that celebrates hundreds of schools across the country! #SocialSchool4EDU provides full social media management, offers an intensive Social Media Bootcamp, and runs a vibrant online community that provides ongoing professional development for school social media champions.
:30 - Intro 1:30 - What Andrea has tried that didn’t work and what she learned 3:32 - “You either win or you learn.” 3:45 - How Andrea brainstorms and brings new ideas into her work 5:40 - Andrea’s podcast recommendations 7:22 - Resolution #1: Start doing Instagram and Facebook Reels 12:02 - Resolution #2: Stop doing Information-only posts 14:25 - The impact of informational posts on reach 14:45 - Posting to celebrate your community vs. information and logistics 17:10 - Resolution #3: Start telling real stories about students and staff 20:58 - Resolution #4: Stop managing too many social media channels 21:37 - Facebook is still where it’s at for families 22:00 - Your location can impact which channels make sense for your school 25:00 - Resolution #5: Start batching your features ahead of time 28:10 - Tools for making scheduling posts easier 28:55 - Find what works for you and use it 29:25 - Resolution #6: Stop posting on weekends and thinking everything has to be posted immediately 32:48 - Resolution #7: Start doing more video 37:49 - Resolution #8: Stop worrying about perfectly-edited videos 40:05 Where to connect with Andrea to learn more
Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.
In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
It's the end of 2021, so it's time for our annual December shift of topics. This month you'll get to know our hosts better. Will Patch is Niche's Senior Enrollment Insights Leader for Higher Education. Prior to coming to Niche in 2019 Will served 9 years at Manchester University in roles as an Admissions Counselor, Associate Director for Admissions Operations, Social Media Coordinator, and ultimately as Digital Strategist. Will surfaces tactical insights from user behavior and surveys to help higher ed build recruitment strategies. In addition to the Enrollment Insights blog, webinars, and podcast; Will is a frequent conference speaker and podcast guest. He has presented at NACAC, AACRAO-SEM, AMA Higher Ed, CASE V, EduWeb, and EMA. Will's work has been featured in Forbes, Inside Higher Ed, CNBC, CNN, the LA Times, and The New York Times among other outlets.
:30 - Introduction 1:05 - Things Will has tried that didn’t work and what he learned 1:45 - Will’s experimentation with engaging high school students as a physics/chemistry teacher 2:31 - “It never matters what you want to say. It mattes what your audience needs and wants to hear.” 6:30 - Will’s experience with productive brain dumps 8:03 - How Will brainstorms and brings new ideas to his work at Niche 13:45 - How Will “devours” information 15:42 - Will’s podcast recommendations and must-follow Twitter accounts 19:19 - What keeps education fresh and interesting for Will (after growing up as the child of two teachers and spending his career in the industry!) 23:16 - What Will thought he’d grow up to be 28:10 - How Will’s perspective on enrollment marketing has changed since he joined Niche from working in-house 30:12 - Will’s favorite topic on the Enrollment Ingishts podcast thus far 35:54 - Will’s higher education heroes 41:55 - What surprised Will the most about college enrollment and marketing and 2021
Show notes are available on the Enrollment Insights Blog at niche.bz/podcast. In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
It's the end of 2021, so it's time for our annual December shift of topics. This month you'll get to know our hosts better. Angela Brown is Niche's Senior Enrollment Insights Leader for PK-12 Schools. Before joining Niche, Angela was the director of marketing and communications at Flint Hill School, a PK-12, co-ed day school outside of Washington, DC. Angela joined Flint Hill in 2014 after spending 10 years focusing on B2B marketing communications for AmLaw 100 firms, IT consulting and digital marketing agencies, and a leading commercial real estate information and analytics company.
0:30 - Introduction 1:13 - Which is worse: Saying you have no budget or no time? 3:48 - Angela's personal mission statement 6:28 - Something surprising that Angela works on improving 8:41 - Angela's relationship with education growing up 12:34 - What Angela thought she would do growing up, and how it changed 15:14 - Dreams of the agency lifestyle and the path to school marketing 19:24 - Angela's transition to podcast host 22:37 - Angela's podcast recommendations: marketing related and just for fun 26:32 - The shift in perspective from an institution to the wide view at Niche 30:20 - Angela's favorite topic that she's learned about 32:50 - Preparing for crisis communications and inclusive marketing 35:34 - Angela's Bold Predictions for 2022 38:40 - A fun conversation starter to chat with Angela (It's kind of a funny story...)
Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.
In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
In this episode, you'll hear from Jan Abernathy, Chief Communications Officer at The Browning School, a K-12 boys' school in New York City. Formerly the director of marketing and communications at The Elisabeth Morrow School in Englewood, NJ, she has presented at conferences sponsored by the National Association of Independent Schools, the Council for the Advancement and Support of Education, the New Jersey Association of Independent Schools, and the New York State Association of Independent Schools. At Browning, she is a member of the Health & Safety Team, responsible for managing COVID response, and co-chaired the school’s successful search for its new director of equitable practice and social impact. At EMS, she also chaired the Equity and Justice Task Force, managed the school’s participation in the NAIS’ Assessment of Inclusivity and Multiculturalism Survey, and led the school’s NJAIS reaccreditation.
She is president of New York City Independent Schools Communications Professionals, a professional association of over 100 members from schools throughout the tri-state area, and the co-founder of Black Advancement Networking Group, which works to gain further representation and greater professional growth of Black professionals in advancement roles in independent schools. Jan is chair of CASE-NAIS 2022, the most prominent international advancement conference in the independent school sector. A journalist by training, she has written for NAIS’ Independent School Magazine on crisis communications (Winter 2019) and the "Black at" movement (Winter 2021).
She is a trustee of Grace Church School, a JK-12 school in New York City, and was on the board of Stevens Cooperative School in Hoboken, NJ, for 13 years, spending six years as chair. Her consulting firm, Jan Abernathy Strategic Communications, provides communications and DEI counsel for educational institutions and non-profits.
3:10 - What didn't work for Jan? Podcasting! 4:38 - "If you're going to bite off more than you can chew, make sure you've thought about the workflows." 6:20 - The importance of looking outside your market (and industry) to brainstorm ideas 9:30 - What diversity is and what it isn't 12:14 - Diversity is a nuanced discussion 13:19 - "You can't sleep on it" 14:10 - Navigating the challenge of communicating DEI work 15:15 - You may have to catch up before you can communicate 16:09 - Aspirations and pitfalls 16:35 - There is no elevator pitch for DEI work 17:57 - Partnering with your school's DEI practitioner 21:35 - When you see something, say something 23:15 - What your students understand about diversity 26:05 - What Niche data is saying about how parents value student and teacher diversity 27:25 - Your loudest families may not be representative of how your community feels about diversity work 29:17 - How Millennials and Gen Xers differ on diversity 30:55 - "Sometimes a question is just a question." 31:22 - What to do when a crisis hits 35:44 - The communications director as a calming presence during a crisis 37:45 - You can't be all business when something goes wrong 39:25 - Have a plan and empower your communications leaders to take action 40:15 - The right way to partner with a crisis communications firm 41:16 - Effective school communicators must know how to navigate a crisis 45:04 - Tips for school leaders who are new to DEI work 48:00 - "If you don't understand the discipline, it's that much harder to communicate about it."
Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.
In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
This is a recording of a Niche webinar to discuss key PK-12 insights from our 2021 Parent Survey and ways schools can use them to engage current and prospective parents.
Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.
In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
This is a podcast version of a Niche webinar in which we shared results from the 2021 College Searching Parent Survey and 5 ways you can use them to engage parents at your institution.
Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.
In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
This episode is a recording of a previous Niche webinar in conjunction with Jeremy Tiers from Tudor Collegiate Strategies to discuss the results of our Class of 2022 Fall Survey.
Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.
In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
In this episode, you will hear from Matt Scogin, President of Hope College. Matt is the 14th President of Hope College and has been in the role for just over 2 years now from what might be seen as a nontraditional path to the office.
Previously he oversaw operations and strategy at global financial advisory firm Perella Wineberg Partners, and before that spent 5 years as the senior VP and chief of staff at NYSE Euronext, the company that oversees the New York Stock Exchange and five exchanges in Europe. Service has played a role throughout his life as well, and service is a primary message of the bold Hope Forward campaign.
1:02 - How family RV trips, trying to study something you're not passionate about, and trying to convert from long-distance to sprinting are connected 3:00 - Brainstorming through collecting feedback and then reflection 4:52 - What is Hope Forward? 9:12 - The myth of colleges needing to behave like businesses 10:21 - Reframing the price under Hope Forward 12:40 - Making the shift from the degree as purchased good to a degree earned through experience and hard work 14:54 - The inspiration for changing the funding model and a call for a coalition of colleges rethinking funding 17:38 - Data collection and modeling to fuel bold strategies 22:31 - Addressing the "what-ifs" and planning for long-term sustainability 25:41 - Timelines for change and comparing higher ed to the airline industry 29:08 - Building buy-in for bold long-term changes 31:24 - Origins of Hope Forward 32:13 - Marketing and communications: The critical role in bold changes 33:05 - The merits of criticism and turning down the volume on negativity towards change 35:04 - Tuition resets, their attraction, and Hope's move to play a different game 38:33 - What a coalition of colleges moving to a free from tuition model might look like 40:21 - How to get in touch with Matt and continue the conversation
Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.
In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
This episode is a recording of a previous Niche Insights Panel to discuss Data-Driven Enrollment Management. Guests DJ Menifee (VP for Enrollment at Susquehanna University) and Sacha Thieme (Assistant Vice Provost and Executive Director of Admissions at Indiana University) discussed data-driven enrollment management and recruitment strategy. We discussed hot topics around the field and took audience questions.
Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.
In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
This episode is a recording of a previous Niche Webinar that covers the results of the 2021 Niche PK-12 Enrollment & Marketing Survey. We discussed some of the trends that we observed with practical takeaways through the lens of six insights from the survey.
Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.
In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
In this episode, you will hear from Nija Meyer.
Nija is the Vice President for Enrollment Management at Woodward Academy in College Park, Georgia. Nija joined Woodward Academy in 2014 to lead the Academy’s marketing and communications efforts and was promoted to Vice President for Strategic Marketing and Communications in 2016.
In that role, Nija was responsible for sharing the Woodward story with all audiences, including prospective families, current families, alumni, and friends of the school, using all available channels including the Academy's website, the Woodward magazine, media relations, advertising, and social media.
In 2017, her responsibilities expanded to include Admissions when she was named the Academy's Vice President for Enrollment Management. She leads a highly skilled team dedicated to welcoming new families to Woodward and ensuring an exceptional experience through every step of the student's journey—including inquiry, application, admission, retention, graduation, and beyond.
Nija previously served in strategic marketing and consulting roles for The Coca-Cola Company, Andersen Consulting's Strategic Services, and GE Capital. She graduated with honors from Emory University and has a master's degree from the Harvard Graduate School of Business Administration.
3:25 - "If you never try, you never know." 4:08 - Creating new ideas and escaping old ones 4:28 - Using parent feedback to brainstorm ideas 5:30 - Not enough schools are surveying families during the admissions process 6:20 - You can't measure what works without a baseline 7:05 - Surveying parents throughout a family's journey with a school 8:20 - Why having a strategic focus on student/parent experience is important no matter how a school is performing with enrollment 8:59 - The "COVID bump" is temporary 9:15 - The factors that threatened enrollment before the pandemic are still out there 9:50 - What millennial parents expect from schools 11:00 - "Customer" isn't a dirty word for schools 13:50 - Schools that charge tuition are competing for "share of wallet" 15:05 - Exceptional customer experience examples from the corporate world 18:43 - What happened to the buzz around Chief Experience Officers in schools and who should own that responsibility 20:17 - Where customer experience starts in schools 21:29 - Retention warrants the same attention as acquisition 22:50 - How Woodward is prioritizing customer experience 25:07 - A customer experience tactic borrowed from Starbucks 26:55 - Personalizing the admission tour 30:10 - It's okay not to have all the answers in the moment 30:40 - Centralize opportunities for parents to ask questions and share ideas 34:09 - How to get started with customer experience at your school 35:53 - "Stick with your plans and don't let up."
Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.
In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
This episode is a recording of a presentation done as part of Slate Presents. We discussed how to better reach students throughout the funnel with relevant outreach.
Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.
In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
In this episode, you will hear from Corynn Myers. Corynn is a marketing strategist at Convince and Convert working with organizations like Visit California, Oracle, Arizona State University, Purdue, and others to build content strategies for today's attention-strapped world. She also provides recruitment strategy consulting to colleges and universities across the US. Prior to joining Convince & Convert, Corynn led marketing and communications strategy at the University of Michigan where she built U-M's in-house digital marketing team and oversaw digital strategy across presidential initiatives.
0:55 - Eliminating project check-ins improved management style and personal work style 4:08 - Approach projects backward to be more creative and ask for off-the-cuff perspectives 6:58 - Defining thought leaders, influencers, and content creators 11:08 - Intentionality defines thought leaders, but maybe not always influencers 13:24 - How to tactically use thought leaders, influencers, and content creators for marketing 14:39 - Opportunities for using nano and microinfluencers and content creators 15:53 - Focusing on which group to use for your goals 18:45 - A starting point for small schools/teams to engage content creators: Build a content strategy first 22:14 - Finding and nurturing thought leaders, influencers, and content creators 24:52 - Thought leaders aren't defined by title 25:56 - How to you nurture when you recognize talent 28:11 - The fine line between providing guidance and dictating content 29:51 - Pitfalls to avoid 30:41 - Final thoughts
Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.
In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
This episode is a recording of a previous Niche Webinar that covers the results of the 2021 Niche Senior Enrollment Survey. We discussed how to use the insights to better understand and recruit undergraduate students.
Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.
In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
This episode is a recording of a previous webinar where we spoke to Dean Fusto (Brandon Hall), Meghan Hogdin (Oak Knoll School of the Holy Child), and Jo Thoburn (The Fairfax Christian School) about ways K-12 schools can use proof points like parent testimonials, reviews, data, and student outcomes to advance their marketing and enrollment efforts.
Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.
In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
In this episode, you will hear from Romayne Levee, Director of Education Strategy at Mission Minded. At Mission Minded, Romayne gets to work every day helping independent schools and educational organizations to raise their profiles while also benefiting the communities they serve.
She has developed dynamic strategic plans and brand strategies for Mission Minded clients from coast to coast, including San Francisco Day School, Friends School of Baltimore, Flint Hill School, and Marlborough School. Romayne’s volunteer service greatly informs her work. She is the founding Board Chair of Vistamar School, an independent high school in Los Angeles, and currently serves on the Board of Lewis & Clark College in Portland, Oregon.
Before her pursuit of serving educational institutions, Romayne served as a partner at several blue-chip advertising agencies in Los Angeles.
2:50 - Using Google for brainstorming 5:15 - Brand defined 6:16 - What brand isn't 8:54 - "No good cause should suffer from poor communication." 9:30 - Who is your brand for? 10:07 - Asking your community about your school's reputation 11:30 - Finding opportunities when the perception of your school's brand isn't what you expect 12:20 - The importance of being ready for what you're going to learn about your institution 14:10 - Encouraging a brand-centric culture at your school 14:44 - "Every single person in the organization is responsible for the way you show up as an organization." 16:38 - Your brand is the sum of the good, the bad, and the ugly 17:41 - Understanding the outcome and the impact of brand 19:35 - The role of brand in admissions 19:56 - "[Some prospective families] step foot on your campus for the first time already having a strong sense of your brand before you've been able to say one word to them." 20:45 - Every touchpoint with families needs to reinforce your brand reputation 22:28 - When you talk about what your school does, make sure it ladders up to the big idea about what distinguishes your school 23:00 - Are you sending the right signals about your school's brand? 23:17 - A common misstep in schools: sending signals around inclusivity 25:25 - Bringing an inclusivity lens to institutional messages 29:14 - Continuing the conversation
Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.
In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
This episode is a recording of a previous Niche Webinar that covers the results of the Niche Grad Searcher Survey. We discussed how to use the insights to better understand and recruit graduate students.
Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.
In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
In this episode, you will hear from Jaime Hunt, VP and CMO at Miami University. Jaime has been Vice President and Chief Communications and Marketing Officer at Miami University since September 2020. Prior to that, she was Vice Chancellor for Strategic Communications and Chief Communications and Marketing Officer at Winston-Salem State University (2015-2020). She began her career in 1997 as a print journalist in St. Paul, Minnesota, covering K-12 education and city government. Her first role in higher education was at Northwestern Health Sciences University (2004-2007) where she served as a Public Relations Coordinator. She has also served at the University of Wisconsin Oshkosh (2007-2010) and Radford University (2010-2015). She has been actively involved in the Council for the Advancement and Support of Education since 2006, was a board member for the College News Association of the Carolinas (2017-2019), and founded the College Communicators of the North Carolina Piedmont. She also served as Vice Chair of the Women’s Fund of Winston-Salem (2020).
0:52 - You can't approach staff with "one-size-fits-all" project handoffs 2:20 - Getting to know staff when you aren't in the same place 3:33 - Working with different styles within a team or project 6:33 - Input from diverse points of view to improve creativity and brainstorming 8:26 - How to ask for feedback to ensure you get valuable feedback 10:49 - Creating space for creativity as a team with design challenges 14:49 - Setting up effective marketing and communication teams 15:54 - Using brand guidelines as guardrails rather than walls 17:16 - How to approach writing and maintaining brand guidelines 19:06 - Supporting staff creativity within rigid guidelines and cyclical work 21:52 - How the pandemic has helped and hindered creativity 23:41- How to communicate your needs and vision to the creative team for successful project outcomes 29:08 - Tips for getting to a CMO or Marketing leadership role 31:09 - How to continue the conversation
Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.
In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
In this episode, you will hear from Brendan Schneider. Brendan is the Director of Advancement at Sewickley Academy. He is one of the leaders in the field for teaching on and knowledge about inbound marketing for schools. In addition, Brendan presents and consults on inbound marketing, social media, SEO, and marketing technology at the regional and national levels. With his workshops, the SchneiderB Media blog, his schneiderb.fm podcast, his SchneiderB VirCons, and his SEO Coach software, he continues to advance the abilities of the independent school admission, communication, and marketing professional. Brendan is also the founder of The MarCom Society, an online community created expressly for Marketing and Communication (MarCom) Professionals at schools.
1:32 - What's something you tried that didn't work? 1:52 - Pivoting when a tactic stops working 3:24 - The value of educational content versus promotional content for inbound marketing 3:58 - Don't set and forget your engagement tactics 4:46 - The importance of consuming content about the creative process and marketing in other industries 7:13 - Why school marketers and admissions professionals struggle with digital marketing 7:57 - The school marketing superhero doesn't exist 9:13 - Compensation for digital marketing roles in schools needs to play catch up 10:03 - Will the remote work trend impact hiring for schools for marketing and admissions roles? 11:55 - How Brendan stays on top of the ever-changing digital landscape 12:49 - Starting with "No" when you evaluate new tactics 14:15 - The importance of understanding your brand and ideal "customer" when evaluating new tactics 16:32 - "Only use data that can be actionable" 17:02 - Don't develop your personas in a vacuum 17:39 - In-house versus outsourced persona development 18:48 - Giving your prospective parents a name 20:11 - Persona development for students and teachers 21:07 - Red light/green light: What should schools stop doing and what should they start? 21:55 - Why schools should "stop freaking out about" social media 23:05 - Social media as a retention tool 23:33 - Why Brendan is "super bullish" on schools doing their own SEO 25:55 - Finding consultants who want to teach you and not just tell you what they've done 27:55 - Using experimentation in your work 28:09 - Creating a safe space for failure 29:13 - Having S.M.A.R.T. goals for your experiments 29:29 - Failure as a data point
Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.
In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
In this episode, Angela and Will discuss website and email benchmarking and some housekeeping you can still get done this summer. We reference the Niche Education Website Benchmarks and a couple of great posts that Angela recently wrote.
0:23 - Introductions 0:57 - Key takeaways for PK-12 schools 2:19 - Key takeaways for higher ed 4:51 - Quick website housekeeping wins 7:45 - Save time with dashboards and automated reports 12:38 - Build a culture of continual improvement and optimization 17:28 - Don't neglect your off-site digital presence 18:58 - Long-term investments for a team of one 20:32 - When to consider outside support for projects 22:31 - Finding partners who will teach and support you, not just a vendor 25:19 - KPIs for benchmarking and evaluating your website and email 28:35 - The impact of Apple's Mail Privacy Protection 31:35 - Optimization as a KPI
Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.
In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
In this episode, you will hear from Akil Bello. Akil is an educator, entrepreneur, and advocate who has worked in admissions testing and educational access for almost three decades. A nationally recognized authority on educational access, admissions, standardized testing, and admissions testing, Akil was a founding partner and CEO of Bell Curves, a test preparation company that helped schools and non-profit organizations understand standardized tests and admissions and develop affordable solutions for underserved students. Akil has also served as the Director of Equity and Access for The Princeton Review.
Currently, Akil serves as Senior Director of Advocacy and Advancement and he works to build resources and tools to guide policy and ensure that large-scale assessment tests are used responsibly and transparently to benefit students. Akil attended an HBCU and ultimately earned a bachelor’s degree from a university in Brooklyn.
0:00 – Introduction 1:13 – What’s something you tried that didn’t work? 2:19 – How Akil brings new ideas into his work 2:54 – Twitter as a brainstorming tool 4:22 – Making the internal case to move test-optional or test-blind 10:18 – Reconciling student/parent/counselor beliefs with desired behavior around testing and grades 13:50 – The false objectivity of testing 15:58 – ACT, SAT, CLT and flawder (a new term) metrics 18:10 – Be honest advocates for change 23:23 – Want to understand the barriers? “Do the thing yourself.” 26:50 – Predictive validity and Miss Cleoing decisions 29:17 – Graduation and retention rates are inputs 30:01 – Moving the needle on what parents and students see as important metrics 33:15 – Incremental change vs restarting from scratch 36:06 – What is the capacity of colleges? 39:23 – What is the purpose of college? 40:44 – Input metrics and the lack of measurements for what actually occurs at college 42:34 – Do we need campus visits as much as we think? 45:10 – A challenge: Post your standardized test scores online. Have faculty do the same. Then see how important they are.
Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.
In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
In this episode, you will hear from Angela Brown. Angela is the director of marketing and communications at Flint Hill School, a PK-12, co-ed day school just outside of Washington, DC. Angela joined Flint Hill in 2014 after spending 10 years focusing on B2B marketing communications.
1:22 - Transitioning from corporate culture to school culture 3:13 - The importance of branding - more important than on the corporate side 6:59 - Branding as therapy and advice for schools to doing branding work 9:07 - Looking outside your industry for new ideas 9:48 - The importance of building relationships at conferences 10:26 - Prioritizing ideas using ICE Scoring 11:41 - Transitioning to education and finding mission fit 14:11 - Cycles and timelines in enrollment marketing 15:10 - The lesson to adopt from agencies? Project management 20:00 - Designing marketing that attracts both students and parents 21:31 - Persona development, keeping it grounded in research to avoid bias 23:30 - Tailoring content and events to meet PK-12 student needs and concerns 26:58 - Should personas be built in-house or by a third party? 29:59 - Psychographic metrics - a starting point 32:23 - What is Angela most looking forward to about joining Niche?
Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.
In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
In this episode, you will hear from Jeremy Branch. Jeremy is the Senior Assistant Director of Enrollment Management for Penn State University. He is an active member of the Pennsylvania Association for College Admission Counseling (PACAC), having served on the Executive Committee, Professional Development Committee, Conference Planning Committee, and the Inclusion Access and Success Committee. He has also served as faculty, Director, and Dean of the Summer Institute for the Association. He is currently the President of PACAC.
1:52 - Trying to mentor someone who doesn't want to be mentored 4:47 - Finding surprise success with podcasting 6:26 - The generational impact of counseling and the impact of strong leadership 9:05 - Journaling and taking notes to brainstorm 11:46 - Finding inspiration in art 14:05 - Listening as a critical tool in yield 15:31 - The changing world of onboarding and training 21:38 - Is the job to travel and recruit, or to fulfill the mission through relationships? 24:00 - Professional development as a cohort model 29:49 - Viewing staff retention through a yield lens 35:08 - How can middle managers and leaders support growth 37:27 - Collaborative development 41:34 - Final thoughts and continuing the conversation
Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.
In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
In this episode, you will hear from Marie Bigham. Marie is the Founder and Executive Director of ACCEPT (Admissions Community Cultivating Equity & Peace Today), an advocacy group, community, and movement that centers racial justice in the college admissions process and profession. She also serves as the coordinator of Hack the Gates. Marie has almost 25 years of college admissions and college counseling experience.
Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.
In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
This episode is a recording of a previous Niche Webinar that covers the results of the Niche and Tudor Collegiate Strategies survey to better understand the class of 2022 and provide insights into how to better recruit them.
In this episode, you will hear from Justin Mayfield. Justin is a B2B Marketing Analyst at Niche and works to help schools with their enrollment strategies and digital outreach through data dives and other forms of analysis. We discuss trends in major interests on Niche for the classes of 2021 and 2022 and what that might mean for your recruiting strategies.
Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.
In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
In this episode, you will hear from Allison Turcio. Allison is the Director of Enrollment Marketing and Digital Strategy, and impressively is also an Instructor of Marketing at Siena College. Siena's digital marketing team has received Marcom, Educational Advertising and Education Digital Marketing awards. Allison was also named to the Albany Business Review 40 Under 40 and received the Siena College Excellence in Administration award in 2020.
Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.
In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
In this episode, you will hear from Danielle LeGare. Danielle is the Assistant Director of Enrollment Communications at the University at Buffalo's Graduate School of Education. Danielle is very thoughtful in her segmentation and outreach, and her development of the Graduate School's multi-channel communication plan contributed to a 22% rise in applications and higher engagement. She also weaves the importance of empathy and being human in your outreach throughout our conversation.
Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.
In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
This episode is a recording of a Niche Screenside Chat held on 3/25/21 with Nick Ducoff from Edmit. We discuss pricing and affordability and how students and their families view paying for college.
Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.
In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
This episode is a recording of a previous Niche Webinar that covers the results of the Niche and Tudor Collegiate Strategies survey to better understand where the class of 2021 is at and provide data and insights to help colleges communicate and recruit better.
Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.
In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
This episode is a recording of a previous Niche Webinar that covers five of the insights from our 2020 college searching parent survey and what they mean for your institution.
Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.
In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
This episode is a recording of a previous Niche Webinar with Chelsea Chen. Learn more about how to get started on TikTok and make videos that students engage with. We talk to Chelsea about what has helped her find success with Niche’s TikTok channel. Chelsea shares 5 tips and then we opened up to your questions with a great discussion of the platform and what has worked to connect with students.
Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.
In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
This episode is a recording of a previous Niche Insights Panel with Lindsey Speer and Tony Sarda. They discuss the importance of spring yield events and how to adjust to a virtual format in ways that can still facilitate connections between students to build affinity.
Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.
In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
This episode is a recording of a previous Niche Insights Panel with Carlos Cano, Tara Evans, and Jay Jacobs about increasing inquiries and engaging students midyear.
Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.
In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
In this episode, you will hear from David Peterson. David is the Assistant Vice Provost for Enrollment Management at the University of Cincinnati. David has 25 years of enrollment management and financial aid experience working at Illinois State University, Sauk Valley Community College, the University of Miami, Methodist College, Indiana University – Purdue University Fort Wayne, and now at the University of Cincinnati. David joined the University of Cincinnati in 2017 and is responsible for the areas of Student Financial Aid, Enrollment Management Technology and the One Stop Shop. He's been active serving NASFAA, AACRAO, and numerous state and regional associations.
Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.
In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
In this episode you will hear from Carlos Cano, Director of Admission Communications & Marketing at Georgian Court University. We cover the move over spring yield events to a virtual format, and with Carlos' recent move to Georgian Court we talk about engaging with staff and building buy-in as a new leader virtually.
Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.
In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
In this episode, you will hear from Jess Kroboth, Business Intelligence Analyst here at Niche. We talk about user behavior for students looking at undergraduate colleges and how that has changed during 2020. This is the first of a new quarterly audience requested insight, where we will dive into user behavior on Niche and how it can help support your recruitment.
Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.
In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
In this episode, you will hear from Jeremy Tiers, Director of Admissions Services for Tudor Collegiate Strategies. He helps colleges across the country with professional development, personalizing their communication plans, and rethinking their efforts to be more relational rather than transactional. Jeremy has spoken at, and been the keynote speaker for, numerous NACAC affiliate conferences as well as the eduWeb Digital Summit and multiple other webinars and podcasts.
Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.
In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
In this episode, you will hear from Mateo Remsburg, Director of Recruitment at the University of Utah. Mateo has been working in high education for the past 25 years in admissions, recruitment, and enrollment management. He has worked at small private institutions and at large public institutions. We discuss virtual events, what he's learned from their successful events, and some of the different voices and formats they're using.
Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.
In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
For the end of 2020 we pulled together some of the best insights from the year into 3 minisodes about thems that have come up with guests throughout the year. Enjoy, and have a great end to the year!
Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.
In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes. Vicky is a champion for diversity, equity, and inclusion who believes in the importance of promoting self-reflection, active learning, and actionable commitments to create positive change. Vicky’s leadership approach centers on communicating in a way that resonates with others and builds trust. She is passionate about helping others maximize their strengths, empowering people and organizations to achieve meaningful outcomes.
For the end of 2020 we pulled together some of the best insights from the year into 3 minisodes about thems that have come up with guests throughout the year. Enjoy, and have a great end to the year!
Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.
In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes. Vicky is a champion for diversity, equity, and inclusion who believes in the importance of promoting self-reflection, active learning, and actionable commitments to create positive change. Vicky’s leadership approach centers on communicating in a way that resonates with others and builds trust. She is passionate about helping others maximize their strengths, empowering people and organizations to achieve meaningful outcomes.
For the end of 2020 we pulled together some of the best insights from the year into 3 minisodes about thems that have come up with guests throughout the year. Enjoy, and have a great end to the year!
Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.
In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes. Vicky is a champion for diversity, equity, and inclusion who believes in the importance of promoting self-reflection, active learning, and actionable commitments to create positive change. Vicky’s leadership approach centers on communicating in a way that resonates with others and builds trust. She is passionate about helping others maximize their strengths, empowering people and organizations to achieve meaningful outcomes.
In this episode, you will hear from Vicky Hidalgo. Vicky is currently a national leader in campus recruiting for US Bank. Prior to recruiting cohorts of students in a corporate setting, she spent 6 years in admissions recruiting students for Minnesota State University, Mankato and Hanover College where she last served as Director of Admissions.
Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.
In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes. Vicky is a champion for diversity, equity, and inclusion who believes in the importance of promoting self-reflection, active learning, and actionable commitments to create positive change. Vicky’s leadership approach centers on communicating in a way that resonates with others and builds trust. She is passionate about helping others maximize their strengths, empowering people and organizations to achieve meaningful outcomes.
In this episode, you will hear from Brian Albertsen. Brian serves as the Assistant Director of Regional Recruitment for the Office of Admissions at Illinois State University. We talk about setting goals, assessing progress, and most importantly diversity, equity, and inclusion (DEI) goals. You'll learn what these goals are and how you can use them to start taking steps towards equity.
Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.
In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
In this episode, you will hear from Dr. Ahmed Abdelmageed. Dr. Abdelmageed is the owner of Mosaic Consulting and has a wonderful podcast called "The I in Immigrant." In his prior role, he served as the Assistant Dean of Student, Alumni, and Community Engagement and Associate Professor of Pharmacy Practice at Manchester University's College of Pharmacy, Natural, and Health Sciences. We talk about equity vs diversity or inclusion, recognition of bias, and remembering that we are not the measuring stick for students.
Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.
In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
In this episode, you will hear from Jenny Petty, Director of Enrollment Marketing at the University of Wyoming. Jenny left the corporate world where she worked with some of the world’s biggest brands including Dolly Parton, Family Guy, Harley Davidson, Phantom of the Opera and The Ellen DeGeneres Show and joined the University of Wyoming’s Institutional Marketing department almost 6 years ago.
She’s a graduate of the Reynolds School of Journalism and the University of Nevada and is currently finishing her Master’s degree in Organizational Leadership from Gonzaga University where her studies are focused on the intersection of Servant Leadership and the marketing profession. She’s the host of “The Servant Marketer,” a weekly podcast featuring marketing leaders, marketers, creatives, academics and entrepreneurs and shares thoughts on how marketers and leaders can serve first at servantmarketer.co.
Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.
In the Enrollment Insights Podcast you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
In this episode, you will hear from Evan Moore. Evan is the Senior Associate Director of Marketing Communications at Colorado State University. Evan shares his experience in reducing the number of fields on an inquiry form, how to measure and report the impact, and how to use data to improve the student experience. Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.
In the Enrollment Insights Podcast you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
In this episode you will hear from Dr. Lynn Tincher-Ladner, President and CEO of Phi Theta Kappa Honor Society. Dr. Lynn shares insights for becoming more data literate, connecting 2 and 4-year faculty, and bringing equity to education. We talk about removing barriers to strive for a student-first approach to admission. Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.
In the Enrollment Insights Podcast you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
In this episode you will hear from Elizabeth Scarborough Johnson and Jason Simon from SimpsonScarborough. They are a powerhouse team and bring great insights to marketing, communication, and branding for the long term. With uncertainty surrounding how to talk about our institutions during COVID, they have great advice: drill down and make sure your brand only reflects your institution. Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.
In the Enrollment Insights Podcast you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
In this episode you will hear from Katy Spencer Johnson. Katy provides great insights in to how to make your social media strategic and how to talk about value of your work. She speaks to ensuring that your content is visible, valuable, and available for your audience. Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.
In the Enrollment Insights Podcast you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
In this episode you will hear from Janice Cheng-McConnell, Assistant Director of Graduate Enrollment Communications at Syracuse University’s Maxwell School of Citizenship and Public Affairs. We talk about the importance of storytelling and the connections it builds, using data to improve your comm flows, and take an important detour in to the heart of enrollment communications and the meaningful power education provides society. Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.
In the Enrollment Insights Podcast you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
In this episode you will hear from Chris Butcher, Coordinator of Campus Visit Programs at Eastern Kentucky University. Chris was a first generation student himself who is now pursuing his doctorate. He shares tactics to review and improve the way you serve students to help first generation students thrive in college. Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.
In the Enrollment Insights Podcast you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
In this episode you will hear from Tom Voller-Berdan, Executive Director of Admissions Marketing at College of Saint Benedict and Saint John's University. We talk about secret shopping (a project we each took on and compared notes), personalization, student search, and experimentation. Tom also shares the 3 "P"s that he uses in planning comm flows: Process, Promotional, and Personal. Process are action based, promotional are key brand messages, and personal speak to the student's specific interests. Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.
In the Enrollment Insights Podcast you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
In this episode you will hear from Susana Briscoe-Alba, Dean of Admissions and Financial Aid at Mount Saint Mary College. Susana has quickly risen through the ranks and has a tremendous positive attitude and servant leader mentality. She'll talk about have to have a service-first mindset, building trust, and ideas for helping develop your staff. Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.
In the Enrollment Insights Podcast you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
In this special edition episode we talk to John McGreal, Regional Admissions Recruiter Manager at the University of Alabama. In a time where almost everyone is suddenly working remotely it was too good of an opportunity to catch up with John to hear his insights in to how to successfully work from home and how to make leading from afar work. Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.
In the Enrollment Insights Podcast you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
In the Enrollment Insights Podcast you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
In this episode we talk to Paul Terry, Assistant Director of Alumni Engagement at UC Davis. Paul has great insight into inclusivity in our messaging and support throughout the recruitment and enrollment process. Show notes are available on the Enrollment Insights Blog at niche.bz/insights.
In the Enrollment Insights Podcast you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
In this episode we talk to Liz Gross, CEO of Campus Sonar about social listening and how to use it to help build authentic enrollment marketing. Show notes are available on the Enrollment Insights Blog at niche.bz/insights.
Welcome to the promo track for the new Enrollment Insights Podcast, officially launching March 12, 2020.