Mastering Social Media for Schools: Recent Episodes
#SocialSchool4EDU
Do you manage social media for a K12 school? Then this podcast is for you! Struggling to find time for social media? Wondering why people won’t engage on your Facebook page? Can’t get content from your staff? Trying to get students to follow your Instagram Stories? These are just some of the big struggles that #SocialSchool4EDU CEO and social media storyteller, Andrea Gribble, digs into on the Mastering Social Media for Schools podcast. In addition to exclusive interviews and step-by-step strategies, each episode is designed to inspire and empower you on your journey to master school social media! This podcast is meant for anyone in K12 education - public schools, private schools, charter schools, online schools, tech/career centers - we serve them all! Grab insight into what’s working in hundreds of schools based on the experience of Andrea and her team. They directly manage more than 90 school districts, and coach/mentor more than 200 other schools. But Andrea didn’t always know what worked. When she started her business in 2014, she wished she had someone helping her answer questions like: What platform should I start with? How important is my school hashtag? Should every school in my district have its own Facebook page? What kind of videos do best? How do I represent everything that is going on in my school when I’m only one person? You’ll discover why thousands of educators follow Andrea’s advice on social media and even have fun while listening. Hit “subscribe” and get ready to master social media for your school!
- Frank Devereaux shares how school communicators can move beyond viewing AI as a threat or shortcut and start using it as a thought partner to strengthen ideas, streamline workflows, and create clearer messages.
- Discover how custom AI agents trained on your district’s style guides, mission, and trusted resources can help your team communicate more consistently - without losing the human voice your community values.
- You’ll hear which privacy-conscious and educator-friendly AI tools deserve a closer look, plus why clear guardrails and transparency are essential for building trust with staff, families, and students.
- Find out how AI can give school communicators more time to focus on what technology cannot replace: authentic, emotional storytelling that connects families to the heart of their schools.
SPECIAL GUEST
Frank Devereaux
Educational Technology Integration Specialist
Email: knarfdev@gmail.com
LinkedIn: https://www.linkedin.com/in/frank-devereaux-8a449344/
USEFUL INFORMATION
- The Day “Follower Count” Died: Why School Districts Must Shift to Interest Media by Jason Wheeler
- Grab your virtual ticket to our Social Media for Schools Retreat! We had an entire session (session 2) devoted to AI with Rebecca Bulstma. Jake Sturgis shared many tools in session 8 as well!
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
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www.SocialSchool4EDU.com
- Deron Stender has spent 24 years leading school districts, and one lesson stands above the rest: communication builds trust. Hear how early setbacks helped shape his belief that communication isn't just part of leadership - it's one of the most important leadership skills a superintendent can develop.
- Are you telling your community what's happening - or involving them in the conversation? Deron shares a simple mindset shift that's helped him gain buy-in around difficult financial decisions and strengthen relationships across his district.
- Every leader needs someone who will tell them the truth. Learn how Deron found a trusted staff partner who isn't afraid to say, "This doesn't make sense," and why that honest feedback has made all the difference in his district's communications.
- Small districts may not have a dedicated communicator, but they can't afford to ignore communication. Deron explains why investing in communication training, professional networks, and relationship-building can have a lasting impact on your school district's success.
SPECIAL GUEST
Deron Stender
Superintendent
Creston Community Schools, Iowa
Email: dstender@crestonschools.org
Website: https://www.crestonschools.org
Facebook: https://www.facebook.com/profile.php?id=100048656033523
Instagram: https://www.instagram.com/ccsd_panthers/
X: https://x.com/CCSD_Panthers
USEFUL INFORMATION
- Learn more about your local School Public Relations Association here.
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
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www.SocialSchool4EDU.com
- Growing membership doesn’t happen by accident. Christa explains how PenSPRA built relationships with superintendents, tracked new communications roles, and reached out when districts posted jobs.
- For one-person school PR shops, connection is everything. You’ll hear how PenSPRA creates a built-in network through mentoring, monthly conversations, and professional development designed specifically for school communication leaders.
- Christa’s advice for other SPRA chapters is refreshingly practical. From grassroots outreach to a stronger LinkedIn presence, she shares simple strategies that help elevate the role of school communications statewide.
- Christa shares how PenSPRA’s unique executive director model works - and why contracting with the Chester County Intermediate Unit gives the chapter access to an entire communications team, not just one person.
SPECIAL GUEST
Christa Fazio
PenSPRA Executive Director
Division Director of Communications, Marketing, and Engagement
Chester County Intermediate Unit, Pennsylvania
Email: Christaf@cciu.org
Instagram: https://instagram.com/christafazio
LinkedIn: https://www.linkedin.com/in/christa-fazio-9694503/
Websites:
https://penspra.com/
https://cciu.org
USEFUL INFORMATION
- Helpful blog: Back to School – Checklist for Getting Staff Involved in Social Media
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
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www.SocialSchool4EDU.com
- Today’s solo episode shares a timely reminder that AI can absolutely support school communication - but it should never replace the real, authentic stories that build trust with families.
- You’ll hear why student photos, names, and likenesses need extra caution when AI tools are involved, even when families have already signed photo permission forms.
- AI-created flyers may look impressive, but they often create problems for social media. Andrea explains why tiny text, too many details, and QR codes can make your message harder for families to act on.
- This episode gives you practical language and simple guardrails to share with staff so your district can use AI responsibly while protecting privacy, accessibility, clarity, and trust.
Email: andrea@socialschool4edu.com
Connect on LinkedIn: https://www.linkedin.com/in/andreagribble/
Website: www.socialschool4edu.com
Facebook: https://www.facebook.com/socialschool4edu
Instagram: https://www.instagram.com/socialschool4edu/
YouTube: https://www.youtube.com/@SocialSchool4EDU
USEFUL INFORMATION
- Download the 2026-2027 Special Days to Celebrate
- AI flyer example and draft of letter to send to your staff
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- Piper Adamson shares how her first year in school PR has transformed her perspective on storytelling, student engagement, and why working in schools is unlike any other communications role.
- Discover how simple, authentic content - from a spontaneous “67 Day” Reel to hallway microphone interviews - can generate incredible engagement and strengthen community connections.
- Learn Piper’s practical workflow for capturing great school photos and videos using a camera, smartphone, quick editing tools, and a relationship-first approach with students.
- Find out why Wylie ISD is seeing success with photo carousels, student-centered storytelling, and captions that do the heavy lifting instead of text-heavy graphics.
SPECIAL GUEST
Piper Adamson
Communications & Marketing Specialist
Wylie ISD, Texas
Email: piper.adamson@wylieisd.net
Personal Instagram: @piper_aa
LinkedIn: http://www.linkedin.com/in/piperaa48
Website: https://www.wylieisd.net
Facebook: https://www.facebook.com/wylieisd/
Instagram: https://www.instagram.com/thewylieisd/
X: https://x.com/WylieISD
USEFUL INFORMATION
- “67th Day of School”
- Instagram 377k views, 38.7k interactions
- Facebook 38k views, 442 interactions
- “It’s OK, Mom.”
- Instagram 289k views, 3,610 interactions
- Facebook 281k views, 3,919 interactions
- “Tell us something that made you PROUD recently” at Cooper Junior High
- Instagram 11k views, 576 interactions
- Facebook 13.5k views, 545 interactions
- “Tell us something GOOD” at Wylie High School
- Instagram 20k views, 1.5k interactions
- Facebook 30.5k views, 685 interactions
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- Meredith Oman shares how one simple invitation turned into a life-changing growth group for Andrea. What started as a short book study became a weekly source of encouragement, accountability, friendship, and personal growth.
- Andrea opens up about why this group has made her a better leader, mom, wife, friend, and human. Busy school communicators will relate to the challenge of carving out time - but this episode shows why the right kind of connection is worth it.
- You’ll learn how to start your own growth group without overcomplicating it. Meredith talks through who to invite, how often to meet, and how a simple structure of gratitude, discussion, and support can create deep impact.
- This conversation is a powerful reminder that real connection still matters in a social media world. If your work keeps you online all day, this episode will inspire you to build an intentional community that fills your cup and helps you grow.
SPECIAL GUEST
Meredith Oman
Performance Coach
Oman Performance Coaching, Wisconsin
Email: meredith@omanhealthyliving.com
Website: https://omanperformancecoaching.com/
Connect with Meredith on Facebook
USEFUL INFORMATION
- Book recommendations -
- The 16 Undeniable Laws of Communication: Apply Them and Make the Most of Your Message by John Maxwell
- Worthy: How to Believe You Are Enough and Transform Your Life by Jamie Kern Lima
- Inner Excellence: Train Your Mind for Extraordinary Performance and the Best Possible Life by Jim Murphy
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- Cala Elliott shares how she stepped into school communications without a traditional PR degree - and how she continues to push through imposter syndrome by focusing on the value of the stories she gets to tell.
- You’ll hear why being physically present in school buildings can completely change the stories you discover. Cala explains how hallway conversations, break room chats, and simply showing up help her uncover moments that might otherwise be missed.
- Cala reminds us that relationship-building is one of the most powerful tools a school communicator has. When staff members know you, trust you, and see you regularly, they’re much more likely to invite you into meaningful moments.
- This episode is also a great reminder not to do this work alone. Cala talks about the confidence it took to reach out to others, ask questions, and build a network of people who understand the unique challenges of school PR.
SPECIAL GUEST
Cala Elliott
Public Relations Coordinator
Sherrard School District, Illinois
Email: elliottc@sherrard.us or socialmedia@sherrard.us
Website: https://www.sherrard.us/
Facebook: https://www.facebook.com/sherrardschooldistrict
High School Facebook: https://www.facebook.com/profile.php?id=61579068032201
Instagram: https://www.instagram.com/sherrardschooldistrict/
YouTube: https://www.youtube.com/@sherrardschooldistrict
USEFUL INFORMATION
- Sign up here for our Summer Book Club. We start on Tuesday, June 30, 2026 at 11 am CDT.
- Viral video of principals dancing - over 2.4 million views on Instagram.
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
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www.SocialSchool4EDU.com
- Jake Sturgis from Captivate Media joins Andrea to unpack the growing concern around AI, deepfakes, and student photos - and why school communicators need thoughtful guardrails, not fear-based decisions.
- You’ll hear why a blanket “no more student photos” policy can create unintended consequences for trust, transparency, enrollment, referendum storytelling, and family connection.
- Andrea and Jake share practical ways schools can reduce risk, from reviewing opt-in/opt-out processes to watching for student names, ID badges, bus numbers, computer screens, certificates, and other identifying details.
- This conversation will help you think through smarter storytelling strategies, including wide shots, close-up detail photos, staff training, family education, and clear communication with concerned parents.
SPECIAL GUEST
Jake Sturgis, APR
CEO/Founder
Captivate Media + Consulting, Minnesota
Email: jake@captivatemedia.us
Website: https://www.captivatemedia.us/
Facebook: https://www.facebook.com/CaptivateMediaConsulting
USEFUL INFORMATION
- Blog: Should Schools Stop Posting Student Photos Because of AI?
- Sign up here for our Summer Book Club. We start on Tuesday, June 30, 2026 at 11 am CDT.
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- Samantha Fleming brings nearly 20 years of independent school experience to this conversation, and her practical advice will help school communicators find more balance, purpose, and joy in the day-to-day work.
- You’ll hear why Samantha believes social media should not be about selling your school. Instead, it should showcase your culture, celebrate your people, and share the joy already happening inside your buildings.
- Samantha shares smart, actionable strategies for communicating with families, including when to send emails, how to avoid overwhelming parents, and why every message should have a clear purpose.
- Get ready for a mic-drop moment on the value of strategic communications: leaders can either pay communicators to clean up a mess or bring them to the table early to help prevent it.
SPECIAL GUEST
Samantha Fleming
Director of Marketing, Communications, and Strategic Initiatives
Oakwood School, VA
Email: sfleming@oakwoodschool.com
LinkedIn: Samantha (Pleasant) Fleming
Website: https://www.oakwoodschool.com
Facebook: https://www.facebook.com/OakwoodSchoolVA/#
Instagram: https://www.instagram.com/oakwoodschoolva
USEFUL INFORMATION
- Sign up here for our Summer Book Club. We start on Tuesday, June 30, 2026 at 11 am CDT.
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- Andrea gets refreshingly honest about the five lies she still has to fight in her own school social media work. From “I’m not good enough” to “I have to do everything,” you’ll hear real stories, real mistakes, and the mindset shifts that can help you move forward anyway.
- You’ll learn why waiting until you feel “ready” might be the very thing keeping your school stories hidden. Andrea shares some of her own cringe-worthy early graphics, a painful Throwback Thursday mistake, and even a prom post with two misspelled names to remind you that perfection is not the goal.
- This episode will challenge the idea that every great story needs to be a video. Andrea pulls out powerful examples of photo-based posts that reached thousands, sparked emotion, and celebrated students in ways that busy school communicators can actually replicate.
- You’ll walk away with practical ways to find more content without doing it all yourself. From weekly features and scheduled posts to staff submissions and student storytellers, Andrea shares simple systems that can reduce overwhelm and help your school community become part of the storytelling team.
Email: andrea@socialschool4edu.com
Connect on LinkedIn: https://www.linkedin.com/in/andreagribble/
Website: www.socialschool4edu.com
Facebook: https://www.facebook.com/socialschool4edu
Instagram: https://www.instagram.com/socialschool4edu/
YouTube: https://www.youtube.com/@SocialSchool4EDU
USEFUL INFORMATION
- Andrea's Recommended Tools for School Communicators
- Blog - My Biggest Social Media Mistake
- Golden Gribble Award Winners
- My imperfect video interview - 4th Grade Rube Goldberg Project
- Video - Photo Tips for Capturing Classroom Learning
- Blog - Grab More Social Media Content By Creating a Content Calendar
- Blog - 12 Ways Students Can Create Amazing Social Media Content
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- Meet Emily DeBaker. She has a unique role as chief of staff at Racine Unified, where she supports district leaders, advises the superintendent, and brings a communication lens to big decisions before they reach staff, families, or the community.
- You’ll hear why getting involved in a professional development association like WSPRA (Wisconsin School Public Relations Association) can be a game-changer, especially for school communicators who often feel like they are figuring things out on their own.
- Emily explains how WSPRA has grown into more than just conferences, offering resources, networking, webinars, leadership opportunities, and a generous community of people who are always willing to share what works.
- Andrea and Emily also talk about the heart of great school social media: telling real, authentic stories consistently so your community sees the amazing things happening inside your schools.
SPECIAL GUEST
Emily DeBaker
Chief of Staff
Racine Unified School District, Wisconsin
Email: emily.debaker@rusd.org
X: https://x.com/EmilyinWI
Website: https://www.rusd.org
Facebook: https://www.facebook.com/racineunified
USEFUL INFORMATION
- Sign up here for our Summer Book Club. We start on Tuesday, June 30, 2026 at 11 am CDT.
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- Meet Jeanise Dimitri. She has spent 18 years at Middle Bucks Institute of Technology, and today she’s sharing how a student influencer initiative became one of the most exciting and impactful projects of her career.
- You’ll hear how Jeanise went from struggling to gather content from staff to receiving more than 70 student applications for a program designed to help tell authentic stories from inside the classroom.
- Jeanise breaks down the structure behind the initiative, including student applications, interviews, training, Google Classroom communication, and the four ways students can contribute through social media, tours, presentations, and events.
- This episode will inspire you to think differently about student-created content, staff buy-in, and the power of trusting students to help showcase the real learning happening in your schools.
SPECIAL GUEST
Jeanise Dimitri
Community Engagement and Public Relations Coordinator
Middle Bucks Institute of Technology, Pennsylvania
Email: jdimitri@mbit.org
Website: https://www.mbit.org/
Facebook: https://www.facebook.com/MiddleBucksInstituteTech
Instagram: https://www.instagram.com/middle_bucks/
X: https://x.com/middlebucks
LinkedIn: https://www.linkedin.com/school/middle-bucks-institute-of-technology/
TikTok: https://www.tiktok.com/@midbuckstech
YouTube: https://www.youtube.com/@middle_bucks
USEFUL INFORMATION
- Jeanise’s Student Influencer Tool Kit - including the application, promotional posters, interview rubric, student agreement, checklists, and more!
- Sign up here for our Summer Book Club. We start on Tuesday, June 30, 2026 at 11 am CDT.
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- Andrea Joseph shares why some of the best school photos happen when you slow down, stay quiet, and let the moment come to you. Her idea of “curated spontaneity” is something every school storyteller will want to try.
- You’ll hear simple but powerful photography tips to help you capture more authentic images at school, from watching the full frame to finding cleaner backgrounds and better angles.
- Andrea also gives great advice on how schools can make the most of a professional photo day, including how to plan ahead, work with teachers, and capture the moments that tell your school’s story best.
- There’s also a really honest side conversation about going out on your own, and it’s one that will definitely resonate if you’ve ever wondered whether your photography or video side work could become something more.
SPECIAL GUEST
Andrea Joseph
Principal Photographer
Andrea Joseph Photography, Maryland
Email: andrea@andreajoseph.com
Website: https://www.andreajoseph.com
Instagram: https://www.instagram.com/andreajosephphoto/
LinkedIn: https://www.linkedin.com/in/andrea-joseph-80883516/
USEFUL INFORMATION
- Free download of tips for taking photos in the classroom
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- Jennifer Bode breaks down the exact fundraising formulas her small school uses to consistently run a high-impact gala.
- There’s a simple way to structure your auction (hint: fewer items = better results) that can instantly improve your fundraiser.
- Stop wasting time on ineffective promotion - learn which social media tactics actually drive attendance and engagement.
- Walk away with practical, doable ideas to promote your event, involve students, and make your next fundraiser more successful.
SPECIAL GUEST
Jennifer Bode
Mission Advancement Assistant & Communications
Arizona Lutheran Academy, Arizona
Email: JBode@ALAcoyotes.org
Website: https://ALAcoyotes.org
Facebook: https://www.facebook.com/ArizonaLutheranAcademy
Instagram: https://www.instagram.com/arizonalutheran/
X: https://x.com/ArizonaLutheran
YouTube: https://www.youtube.com/@ArizonaLutheranAcademy
USEFUL INFORMATION
- Come to our retreat! Only a few spots remain. Register here for the Social Media for Schools Retreat!
- 2026 Game Show Gala Promo video (created in Canva)
- 2026 Game Show Gala recap video (created by a student intern)
- 2024 Boots & Bling recap video (created by a student)
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- In this deeply personal episode, Andrea is joined by her husband, Bill Gribble, to share both sides of her journey through anxiety and depression - and his perspective is such an important reminder that loved ones need support and guidance, too.
- Andrea opens up about what anxiety and depression really felt like behind the scenes, even while life looked “fine” on the outside. It is an honest look at how heavy and confusing mental health struggles can be, especially for high achievers who are used to showing up no matter what.
- You’ll hear the many things Andrea tried in her fight to feel better - from therapy, faith, journaling, exercise, nutrition, and supplements to ultimately deciding to use medication again.
- Bill shares practical encouragement for anyone walking alongside a spouse or loved one through anxiety or depression, including the importance of patience, reassurance, and taking care of your own well-being so you can keep showing up for them.
Email: andrea@socialschool4edu.com
Connect on LinkedIn: https://www.linkedin.com/in/andreagribble/
Website: www.socialschool4edu.com
Facebook: https://www.facebook.com/socialschool4edu
Instagram: https://www.instagram.com/socialschool4edu/
YouTube: https://www.youtube.com/@SocialSchool4EDU
USEFUL INFORMATION
- If you or a loved one needs immediate support, call or text the 988 Suicide & Crisis Lifeline.
- The Cortina Method - Learn more at Kate’s website
- 10 Practical Tips to Avoid Burnout in #SchoolPR
- You’re invited to our Social Media for Schools Retreat - Learn more here.
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- Dan O’Brien shares how NESPRA supports school communicators through professional development, networking, and practical training for today’s school PR challenges.
- Learn how Worcester Public Schools responded to an OCR accessibility complaint and used the experience to strengthen communication practices across the district.
- This episode explores why accessibility in school communications matters, from website compliance to inclusive content that better serves families and staff.
- You’ll also hear how this district of 25,000 students approaches school PR and social media strategy to help Worcester build trust, improve perception, and highlight positive stories every day.
SPECIAL GUEST
Dan O'Brien
Chief Communications Officer of the Worcester Public Schools & President of the New England School Public Relations Association
Massachusetts
Email: danobrien155@gmail.com
LinkedIn: Dan O’Brien
Website: https://worcesterschools.org
Facebook: https://www.facebook.com/worcesterschools
Instagram: https://www.instagram.com/worcesterschools
X: https://x.com/worcesterpublic
LinkedIn: https://www.linkedin.com/company/worcester-public-schools/
USEFUL INFORMATION
- Find out more about the upcoming conference on May 8, 2026 at www.ne-spra.org
- Click here for the Accessibility Webinar On Demand
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- Today’s guest brings such a practical perspective for women in school leadership, especially when it comes to speaking up about your strengths, advocating for your work, and building confidence in a way that feels authentic.
- If burnout has been creeping in, this episode will really hit home. Rebecca unpacks how unclear roles, weak boundaries, and always saying yes can quietly push high-achievers past their limit.
- One of the most powerful ideas in this conversation is to treat self-advocacy as a strategic communications plan. You’ll hear how to track your accomplishments, connect them to goals, and share them at the right time.
- This episode is a great reminder that leadership is not about doing everything yourself. Rebecca shares how setting boundaries, saying no more intentionally, and focusing on what actually moves the work forward can change everything.
SPECIAL GUEST
Rebecca Malotke-Meslin
Leadership Coach & Speaker
Pleasantly Aggressive, Illinois
Email: pleasantlyaggressive@gmail.com
LinkedIn: https://www.linkedin.com/in/malotke-meslin/
Website: https://www.pleasantlyaggressive.com/
Facebook: https://facebook.com/pleasantlyaggressive
Instagram: https://instagram.com/pleasantlyaggressive
TikTok: https://www.tiktok.com/@pleasantlyaggressive
USEFUL INFORMATION
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- Elissa Dickey shares how she grew Aberdeen Public Schools’ presence from just 36 followers to nearly 2,000 by telling positive stories, building trust across the district, and staying consistent. Her journey is such a good reminder that growth does not happen overnight, but it does happen when you keep showing up.
- This episode will encourage any one-person school comms shop that feels stretched thin. Elissa talks through how she gathers content from staff, uses simple systems for submissions, and turns everyday school moments into posts families actually care about.
- Her growth with short-form video is especially worth hearing. Elissa opens up about trying new things, learning what works on Instagram, and seeing stronger results with shorter Reels, trending audio, and branded cover images.
- You’ll also hear how bringing in a student intern helped expand storytelling in a fresh way. It’s a practical example of how schools can grow their content capacity, empower students, and create more authentic coverage without needing a huge team.
SPECIAL GUEST
Elissa Dickey
Communications and Marketing Director
Aberdeen Public School District, South Dakota
Email: elissa.dickey@k12.sd.us
Website: https://www.aberdeen.k12.sd.us
Facebook: https://www.facebook.com/AberdeenPublicSchools
Instagram: https://www.instagram.com/aberdeenpublicschools/
USEFUL INFORMATION
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
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- Kari Klebba reveals the moment Milton realized their usual enrollment reminders weren’t landing - and the unexpected shift that changed their results.
- You’ll hear the simple “event-style” concept they used to make 4K/kindergarten enrollment feel exciting and why it sparked attention well beyond the classroom.
- Kari breaks down what her community consistently responds to (and what they scroll past), including a few small creative choices that made a big difference. She also shares the tools she uses!
- Wondering how to pull off kid-focused content without chaos (or complaints)? Kari shares the behind-the-scenes approach that keeps it smooth, repeatable, and parent-friendly.
SPECIAL GUEST
Kari Klebba
Communications, Community Outreach, and Safety Coordinator
School District of Milton, Wisconsin
Email: klebbak@milton.k12.wi.us
Website: https://www.milton.k12.wi.us
Facebook: https://www.facebook.com/SchDistofMilton
Instagram: https://www.instagram.com/milton_school_district
USEFUL INFORMATION
- Original 4K Signing Day Post
- Signing Day Reel from Last Year (most viewed Reel)
- Cha Cha Slide Reel
- 4K Flyer
- VanHalen Jump into 4K Reel
- Saved a Seat Reel
- 4K Orientation Event Cover
- Static 4K Orientation Post on Facebook
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
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- Andrea breaks down what’s changing (without panic) - why WCAG 2.1 AA is becoming the standard for all school digital content (including social media), plus the key compliance timelines (April 2026/April 2027).
- Alt text becomes a daily habit, not an optional extra. You’ll learn what “good” alt text sounds like, what to avoid when describing students, and how to edit alt text on Facebook/Instagram (even after posting).
- Video accessibility is more than auto-captions. The episode explains when captions matter most, how to handle “vibes-only” videos, and why accurate captions can help both accessibility and discoverability.
Email: andrea@socialschool4edu.com
Follow Andrea on X: @andreagribble
Website: https://socialschool4edu.com
Facebook: https://www.facebook.com/socialschool4edu
USEFUL INFORMATION
- Video Tip - How to add alternative text to Facebook images
- Video Tip - How to auto caption your videos in Instagram Reels
- Social Media for Schools Retreat - Register here!
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
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- Sara Meredith shares how Peoria Unified rebuilt teacher recruitment around research - not guesses - so messaging matched what educators actually value.
- You’ll hear why “pay” wasn’t the main reason staff were leaving and how that insight reshaped their campaign to spotlight coaching, benefits, and growth.
- Get practical ideas you can steal: staff testimonials (“Why Peoria?”), shareable mini-toolkits for employees, and recognition that fuels word-of-mouth.
- Learn what made their paid strategy work (Meta, LinkedIn, Google search + retargeting), how they targeted out-of-state talent, and what success looked like - like 96% teacher retention.
SPECIAL GUEST
Sara Meredith, APR
Public Relations Manager
Peoria Unified School District, Arizona
Email: smeredith@pusd11.net
LinkedIn: https://www.linkedin.com/in/sarajmeredith/
Website: https://peoriaunified.org
Facebook: https://www.facebook.com/peoriaunified
Instagram: https://www.instagram.com/peoriaunified11/
USEFUL INFORMATION
- Check out the entire project on the NSPRA website - Why Peoria Unified?
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
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- Author, speaker, and retired school leader Dr. Joe Sanfelippo joins the podcast to dive into his newest book, Lead from Who You Are. It all starts with values - because who you are drives how you lead.
- You’ll learn Joe’s three leadership rhythms (personal, people, process) and how they help you stay steady - even when school life isn’t.
- Presence isn’t a personality trait; it’s a habit. Hear how small hallway moments and micro-interactions build trust for the big decisions.
- For school communicators, Joe offers a simple reset: start with purpose before the day hijacks you, and use “see something, say something” to build momentum through storytelling.
SPECIAL GUEST
Dr. Joe Sanfelippo
Author, Motivational Speaker, Leadership Coach, & Retired Superintendent
Email: jmsanfelippo@gmail.com
Website: https://www.jsanfelippo.com
Connect with Joe:
X: @joe_sanfelippo
LinkedIn: https://www.linkedin.com/in/joesanfelippo/
USEFUL INFORMATION
- Order Joe’s book, Lead from Who You Are, here: https://www.jsanfelippo.com/bookstore/lead-from-who-you-are
- Self-nominations are now open for our 2026 Best of Social Media Awards! Submit up to 2 categories for free at this link.
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
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- Adelle Wellens walks us through how she survived 13 crises in just 9 days - and she handled them all as a solo communications department! You’ll learn some of the tools she had in place to help.
- You’ll hear how strong community relationships made all the difference during high-stress situations.
- Adelle shares simple social media settings and templates that helped her stay sane and stay ahead. She is part of the #SocialSchool4EDU Membership Program, and the support she received was really helpful to her in recent situations.
- She’s not backing down from tough topics - and shares how you can post boldly while keeping things kind.
SPECIAL GUEST
Adelle Wellens
Communications Officer
Duluth Public Schools, Minnesota
Email: adelle.wellens@isd709.org
Website: https://www.isd709.org/
Facebook: https://www.facebook.com/duluthpublicschools/
Instagram: https://www.instagram.com/duluthpublicschools/
LinkedIn: https://www.linkedin.com/company/duluth-public-schools
USEFUL INFORMATION
- See the news coverage of the car crashing into the school
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
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- It’s here - the 2026 Social Media Survey results! Listen in as Andrea breaks down what 497 respondents revealed about who’s running school social media, what platforms they’re managing, and what’s shifting year-over-year.
- Facebook still dominates, Instagram remains strong, and X/Twitter continues to slide - learn the biggest changes since 2022.
- Are you ready for the new accessibility standards that will impact the social media content you share? This new question will provide insight into how others are feeling.
- Social media has challenges, and we know you have some goals moving forward. Learn the top 10 list of each and grab some great resources to take action to help you succeed.
Email: andrea@socialschool4edu.com
Connect on LinkedIn: https://www.linkedin.com/in/andreagribble/
Website: www.socialschool4edu.com
Facebook: https://www.facebook.com/socialschool4edu
Instagram: https://www.instagram.com/socialschool4edu/
YouTube: https://www.youtube.com/@SocialSchool4EDU
USEFUL INFORMATION
- Link to 2026 Social Media Survey blog
- You’re invited to our Social Media for Schools Retreat - Learn more here.
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
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- Today you’ll meet Iuri Melo, a licensed clinical social worker and co-founder of SchoolPulse, who's helping schools support student mental health in a whole new way.
- Learn how simple texts are changing the game for student wellness and opening doors to real-time help.
- Think your school is doing “enough”? Iuri breaks down the three questions every school should be ready to answer - especially when a crisis hits.
- One student. One message. One moment that may have changed everything. This powerful story proves just how much impact your school can have.
SPECIAL GUEST
Iuri Melo, LCSW
Co-Founder of SchoolPulse
SchoolPulse, Utah
Email: iuri@schoolpulse.org
LinkedIn: https://www.linkedin.com/in/iuri-melo-lcsw-ab9521393/
Website: https://www.schoolpulse.org
Facebook: https://www.facebook.com/schoolpulse.org
Instagram: https://www.instagram.com/schoolpulse/
LinkedIn: https://www.linkedin.com/company/schoolpulse/
YouTube: https://www.youtube.com/@SchoolPulsePodcast
USEFUL INFORMATION
- Video overview of SchoolPulse - just 2 minutes
- Sign up to experience a demonstration of the text service provided by SchoolPulse
- Text the word “DEMO” to 888-298-5368
- Mental Health Resources at SchoolPulse
- Iuri’s books:
- Know Thy Selfie
- Mind Over Grey Matter
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
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- Jeannette Hartwig is a one-person comms team - but that didn’t stop her from leading a customer service refresh across her district.
- You’ll love the simple, eye-opening tactic she used to uncover real customer service gaps.
- She created a go-to resource for staff that’s still making a difference - find out what’s in it!
- Plus, Jeannette’s using a few clever AI tools to better serve families... and they’re not as complicated as you might think.
SPECIAL GUEST
Jeannette Hartwig
Public Information Office & Webmaster
North Plainfield School District, New Jersey
Email: jeannette_hartwig@nplainfield.org
LinkedIn: https://www.linkedin.com/in/jeannette-hartwig/
Website: https://www.nplainfield.org
Facebook: https://www.facebook.com/northplainfieldschools/
Instagram: https://www.instagram.com/northplainfieldschools/
USEFUL INFORMATION
- Jeannette’s customer service presentation & tip sheet
- Live AI translation, captions, transcripts & more with Wordly.ai
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
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Free Video Training: Learn the simple secrets behind social media for K12 schools!
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- Mental health is a top-of-mind topic for schools across the country. Today you’ll meet Tasha Schuh. She shares her powerful journey of resilience and how it fuels her mission to support others through speaking, coaching, and now, a brand-new resilience course.
- Learn how Tasha uses social media for good - creating authentic, hope-filled content that connects deeply with students and adults alike.
- She introduces her PATH method (Purpose, Attitude, Team, Hope) and offers practical strategies, such as gratitude journaling and the power of asking for help.
- Listeners will walk away with a fresh perspective and encouragement to set boundaries, build their team, and model resilience in their schools and lives.
SPECIAL GUEST
Tasha Schuh
Speaker, Author, and Resilience Coach
Tasha Schuh Inspirations, LLC, Wisconsin
Email: tasha@tashaschuh.com
Website: https://www.tashaschuh.com
Facebook: https://www.facebook.com/tashaschuh99
Instagram: https://www.instagram.com/tashaschuh/
TikTok: https://www.tiktok.com/@tashaschuh
LinkedIn: https://www.linkedin.com/in/Tashaschuh/
YouTube: https://www.youtube.com/TashaSchuh99
USEFUL INFORMATION
- Get access to Tasha’s new course on resilience at this link. Use code “PODCASTC20” for 20% off!
- Learn more about Resilience Coaching here.
- A new podcast is coming - search for Resilience with Tasha Schuh and subscribe today!
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
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- Andrea Gribble walks through seven smart, practical strategies designed to ease the stress of managing school social media. Whether you're brand new to the role or a seasoned storyteller, these tips will help you feel more in control and less overwhelmed.
- You'll learn how narrowing your focus to your most effective platforms and choosing a few weekly features can bring structure and sanity to your schedule. It’s all about working smarter, not harder—and creating systems that support consistency.
- Perfection can be paralyzing, so Andrea shares why embracing a “just post it” mindset can help you stay visible and authentic without burning out. She reminds us that showing up regularly matters more than flawless content.
- Tapping into help from students and connecting with a supportive community of school social media pros can make a world of difference. Andrea explains how these two secret weapons can reduce your workload while keeping your content fresh and engaging.
Email: andrea@socialschool4edu.com
Connect on LinkedIn: https://www.linkedin.com/in/andreagribble/
Website: www.socialschool4edu.com
Facebook: https://www.facebook.com/socialschool4edu
Instagram: https://www.instagram.com/socialschool4edu/
YouTube: https://www.youtube.com/@SocialSchool4EDU
USEFUL INFORMATION
- Helpful blog with lots of links to helpful resources & examples - Social Media Doesn’t Have To Be So Overwhelming
- Interested in joining our community? Learn more about the #SocialSchool4EDU Membersip Program: https://socialschool4edu.com/
- We still have some spots open for our in-person retreat happening in June of 2026! Get the full details and sign up here: https://socialschool4edu.com/retreat/
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
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- Kayla and Kelly share how they launched a districtwide Social Media Champions program within their growing school system in Iowa, including why they started it and how they secured buy-in from leadership to offer a stipend for these employees.
- You’ll hear how they structured expectations, offered ongoing support, and adapted training to work across 20 different schools.
- The social media results speak for themselves: a 35% increase in followers, 870% more video views, and a 75% bump in posting frequency in just one year. They also share some of the best stories that their schools have created since the start of the program.
- This episode is packed with replicable ideas - from fostering school-level ownership to using Google Chat for peer support to their approach to national recognition days. You’ll walk away with fresh inspiration (and their job description!).
SPECIAL GUESTS
Kayla Choate
Executive Director of Communications
Waukee Community School District, Iowa
Email: kchoate@waukeeschools.org
Kelly Jellings
Communications Manager
Waukee Community School District, Iowa
Email: kjellings@waukeeschools.org
Website: https://www.waukeeschools.org/
Facebook: http://www.facebook.com/WaukeeCSD
Instagram: https://www.instagram.com/waukeecsd/
LinkedIn: https://www.linkedin.com/company/waukeecsd
USEFUL INFORMATION
- Job description for Social Media Champions
- Disney Reel from one of our elementary schools in April 2024
- "Throwing a Fit" reel from Waukee CSD middle school
- 1 school Facebook page: Waukee Elementary
- 1 school Instagram page: Radiant Elementary
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
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- Coty Kuschinsky shares how empowering every staff member to be a storyteller has created major pride, connection, and culture at Saginaw ISD.
- “Collective authorship” isn’t just a fancy term - Coty breaks down exactly how it works and how you can make it happen, even if you're a one-person shop.
- Forget perfect photos and polished captions - real, raw moments are what truly resonate. Coty explains why authenticity wins every time.
- You’ll love Coty’s staff recognition strategy, which uses storytelling to shine a light on everyday heroes, and Gallup data proves it’s working!
SPECIAL GUEST
Coty Kuschinsky
Chief of Staff & Communications Director
Saginaw Intermediate School District (ISD), Michigan
Email: ckuschinsky@sisd.cc
LinkedIn: https://www.linkedin.com/in/cotykuschinsky/
Website: https://www.sisd.cc
Facebook: https://www.facebook.com/saginawisd
Instagram: https://www.instagram.com/saginawisd/
X: https://x.com/SaginawISD
USEFUL INFORMATION
- Blog: Accessibility and the New Standards: What School Social Media Managers Need to Know
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
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Free Video Training: Learn the simple secrets behind social media for K12 schools!
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- Michelle Shue shares how she and her team pulled off an award-winning kindergarten campaign without a marketing background.
- From “What even is a campaign?” to NSPRA Gold Medallion winner, hear how ChatGPT helped Michelle figure it all out.
- You’ll get access to real, ready-to-use resources - from social media posts to a family-friendly readiness guide. The links are below!
- Whether it’s teaching kids to skip or telling your district’s story, Michelle’s approach will leave you inspired (and cracking a smile).
SPECIAL GUEST
Michelle Shue
Director of Marketing and Communications
Rowan-Salisbury School System, North Carolina
Email: shuemc@rss.k12.nc.us
Website: https://rssed.org
Facebook: https://www.facebook.com/rowansalisburyschools
Instagram: https://www.instagram.com/rowansalisburyschools/
USEFUL INFORMATION
- Click here to see the #StartStrongKinderReady information on their website
- See their NSPRA Submission here
- Want to book a 1-on-1 Consultation with Andrea? Click here to learn more!
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
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- Aliya, my oldest daughter, flips the script and interviews me in this special 300th episode. From how it all started to the biggest surprises along the way, we’re pulling back the curtain like never before.
- You’ll hear about those early years - no paycheck, selling my house, and wondering if I could really do this. Spoiler alert: with persistence, passion, and the right people around you, anything is possible.
- I share some of my favorite podcast guests (yes, I actually try to pick!) and the power of those “real” moments. Think unedited flubs and the kind of authentic storytelling that makes this podcast what it is.
- We wrap up with my take on what’s next for school social media - because this work is never done. From accessibility and AI to simply keeping up, I’m sharing how we can face the future together.
Email: andrea@socialschool4edu.com
Follow Andrea on X: @andreagribble
Website: www.socialschool4edu.com
Facebook: https://www.facebook.com/socialschool4edu
SPECIAL HOST
Aliya North
Marketing & Entrepreneurship student at the University of Wisconsin - Madison
Email: anorth3@wisc.edu
Connect with Aliya on LinkedIn
USEFUL INFORMATION
- Join us in June for the Social Media for Schools Retreat! Learn more and sign up here.
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
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- Adam Marcum shares the story behind a feel-good hallway video that captured hearts - and global attention - by simply asking students to “tell me something good.”
- Want to boost your production value on a budget? Adam reveals the exact setup he used to make this video happen. You’re not going to believe his microphone hack!
- The power of student voice shines when there’s trust. Learn how Adam built authentic connections that led to honest, emotional responses. He shares exactly how he filmed this in the school, including how he checked students' social media permissions and made sure they felt comfortable with their responses being shared.
- Going viral was never the goal, but Adam shares what it taught him about timing, flexibility, and making the most of a once-in-a-career storytelling moment.
SPECIAL GUEST
Adam Marcum
Public Relations & Communications Coordinator
Monroe Local Schools, Ohio
Email: amarcum@monroelocalschools.com
Website: https://www.monroelocalschools.com/
Facebook: https://www.facebook.com/MLSDHomeoftheHornets/
Instagram: https://www.instagram.com/monroe_local_schools
USEFUL INFORMATION
- Adam’s resources and posts shared throughout the episode - Click here.
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
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- Jatana Jackson, Senior Communications Coordinator at Brevard Public Schools, brings a fresh perspective to school PR, drawing on 12 years as a social media influencer to truly connect with her audience.
- Engagement isn’t just a buzzword! Jatana shares how likes, shares, and comments guide what gets posted - and why getting people to care is the secret sauce.
- Need campaign inspiration? You’ll love Jatana’s fun, high-impact ideas like “Crowned Across the County” and celebration reels that schools can’t wait to be part of.
- Posting just to post? Not on Jatana’s watch! She shares how to plan with purpose and tailor each message to the right platform and audience so every story shines.
SPECIAL GUEST
Jatana Jackson
Senior Communications Coordinator
Brevard Public Schools, Florida
Email: jackson.jatana@brevardschools.org
Instagram: https://www.instagram.com/jatanajackson
Website: https://www.brevardschools.org
Facebook: https://www.facebook.com/BrevardPublicSchools
Instagram: https://www.instagram.com/brevardschools
X: https://x.com/BrevardSchools
USEFUL INFORMATION
- Vacation Planning Infographic
- Principal Recognition Photo
- Strike a Pose Reel for Attendance Flags
- Crowned Across the County Contest
- Class of 2025 Reel
- Want to contribute to our Honduras Well Projects 2026 mission team? #SocialSchool4EDU is sponsoring the installation of a well at a school. We need help sending our team to help with the project. Click here to contribute: https://venmo.com/u/Andrea-Gribble-1
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
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- Kelly Meredith shares how she transformed a loosely defined comms role into a vibrant, story-driven strategy that highlights the heart of her school.
- Hear how she built trust with even the most reserved faculty to consistently gather strong content.
- Discover how social media is impacting prospective families, strengthening school culture, and honoring traditions.
- Learn why starting small with student contributors can create big wins - and how Kelly’s approach to "Hallway Hot Takes" is working.
SPECIAL GUEST
Kelly Meredith
Communications Director
Serra Catholic High School, Pennsylvania
Email: meredithk@serrahs.org
LinkedIn: https://www.linkedin.com/in/kellyfennessymeredith/
Website: https://www.serrahs.org
Facebook: https://www.facebook.com/SerraEagles
Instagram: https://www.instagram.com/serracatholic
USEFUL INFORMATION
- Homecoming Walk-a-thon post
- Alumni Roll Call post - with 150+ comments!
- Join us at the 2026 Social Media for Schools Retreat - click here for more information!
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
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- Krystal Hurr shares how York County School Division is tapping into student drone expertise to tell school stories from a student’s perspective.
- Senior Samantha Beatley explains how her internship turned into a paid opportunity to lead a video project aimed at welcoming new students, especially those from military families.
- Learn how collaboration between school staff and interns empowers students to grow their creative and technical skills while delivering high-quality content.
- Get inspired to use student voice and talent to capture authentic school culture—this episode shows it’s possible, even with drones!
SPECIAL GUESTS
Krystal Hurr
Coordinator of Digital Media and Design
York County School Division, Virginia
Email: khurr@ycsd.york.va.us
Samantha Beatley
Student Intern
York County School Division, Virginia
LinkedIn: https://www.linkedin.com/in/samantha-beatley-08969b368
Website: https://yorkcountyschools.org/
Facebook: https://www.facebook.com/ycsdva
Instagram: https://www.instagram.com/ycsdva/#
LinkedIn: https://www.linkedin.com/company/ycsdva/
USEFUL INFORMATION
- Inspiration for the Drone video project - Click here to watch
- Drones that York County School Division is using:
- DJI Air 3S
- DJI Mini 3 Pro
- You’re invited to join this free Facebook group! https://www.facebook.com/groups/k12schoolpr
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
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Free Video Training: Learn the simple secrets behind social media for K12 schools!
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- Javier Ibarra shares how Denver Public Schools transitioned from reactive posts to strategic storytelling, resulting in viral reels and even a feature on Good Morning America.
- Learn what gear this Emmy-winning team uses to create professional content. It costs less than $1,000 and is powered by iPhones. There is a link below!
- Get ahead of 2026 federal regulations with smart tips on making your district’s social media content accessible.
- Discover how DPS builds student-first content that connects emotionally and earns millions of views - without needing a full production crew.
SPECIAL GUEST
Javier Ibarra
Sr. Manager, Media and PR
Denver Public Schools, Colorado
Email: javier_ibarra@dpsk12.net
Website: https://www.dpsk12.org/
Facebook: https://www.facebook.com/DenverPublicSchools
Instagram: https://www.instagram.com/denverpublicschools
X: https://x.com/dps_k12
LinkedIn: https://www.linkedin.com/company/denver-public-schools/
YouTube: https://www.youtube.com/DenverPublicSchools
USEFUL INFORMATION
- Click here to see Zoey walking for the first time to get her diploma
- Watch middle school students explain their lingo
- Meet the canines who help with drug detection
- Denver Public Schools Checklist - including Video Tool Links!
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
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Free Video Training: Learn the simple secrets behind social media for K12 schools!
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- Lauren Snell opens up about a full-scale social media attack on Cherry Creek School District - and how she led her team through it with transparency and calm.
- You'll walk away with a comprehensive crisis checklist, covering everything from assigning team roles to managing media and coordinating with law enforcement.
- Learn how Lauren tapped into her community to build a network of “truth tellers” ready to help counter misinformation. This monthly class has also helped spread the positive stories they share on social media!
- Hear the behind-the-scenes on the tools, settings, and mindset that help prevent future trolling and protect staff mental health.
SPECIAL GUEST
Lauren Snell
Public Information Officer and Social Media Manager
Cherry Creek School District, Colorado
Email: lsnell@cherrycreekschools.org
Website: https://www.cherrycreekschools.org/
Facebook: https://www.facebook.com/CCSDK12/
Instagram: https://www.instagram.com/cherrycreekschools
USEFUL INFORMATION
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- Zac Rantz breaks down why accessibility is top of mind for schools and how upcoming regulations are pushing needed change.
- He simplifies the five key areas—images, colors, links, PDFs, and videos—with easy-to-follow, practical tips.
- Discover how accessibility isn’t just compliance—it’s about making school communications better for everyone.
- Zac also shares how his district of 6,700 students manages social media with a smart, centralized approach that works.
SPECIAL GUEST
Zac Rantz
Chief Communication Officer & Safety Coordinator
Nixa Public Schools, Missouri
Email: zacrantz@nixaschools.net
LinkedIn: https://www.linkedin.com/in/zacrantz/
X: @zacrantz
Website: https://www.nixapublicschools.net
Facebook: https://www.facebook.com/nixapublicschools/
Instagram: https://www.instagram.com/nixaschools/
X: https://x.com/nixaschools
USEFUL INFORMATION
- Click here for Zac’s handout on the Basics of Accessibility
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
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www.SocialSchool4EDU.com
- What happens when a strategic communications expert from higher ed takes on K-12 social media? Chanda Gilmore drops fresh, practical advice your school can start using right away.
- Before you post, are you really listening? Discover why tuning in to your community first could be the biggest game-changer for your engagement strategy.
- Think there’s a magic formula for engagement? Think again. Chanda breaks down why what works in one district might totally flop in another—and how to figure out what fits your community.
- From showcasing custodians to tapping into short-form video, you’ll hear creative ways to move beyond “just posting” and start building a true connection with your audience.
SPECIAL GUEST
Chanda Gilmore, M.S.
Instructor, Strategic Communication and Public Relations
University of Delaware, Delaware
Email: cgilmore@udel.edu
LinkedIn: https://linkedin.com/in/chanda-gilmore
Website: https://www.udel.edu/academics/colleges/cas/units/departments/communication/
Instagram: https://www.instagram.com/udcommdept/
USEFUL INFORMATION
- Video tip on Facebook’s new metric called “Viewers” - Click here to watch!
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
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www.SocialSchool4EDU.com
- Shain Bergan shares the incredible story of how Kansas City Public Schools rewrote their narrative. From declining enrollment and 60-year-old buildings to renewed community pride and growing numbers, all through the power of consistent, strategic storytelling.
- Get the inside scoop on how a $474 million bond passed with 85% voter approval - the first successful bond in nearly six decades! Discover how social media, media access, and bold transparency helped the community believe in the district again.
- Learn how Shain built a social media presence from nearly nothing to triple-digit growth in just two years - starting with school visits, building trust, and empowering teachers and staff as storytellers.
- From skepticism to buy-in: Discover the systems, mindset shifts, and content strategy that helped turn KCPS’s social media into a vibrant, authentic reflection of what’s really happening in schools and why that’s changing everything.
SPECIAL GUEST
Shain Bergan
Public Relations Coordinator
Kansas City Public Schools, Missouri
Email: sbergan@kcpublicschools.org
X: @KCPSShain
Website: https://www.kcpublicschools.org
Facebook: https://www.facebook.com/kcpublicschools/
Instagram: https://www.instagram.com/kcpublicschools/
X: https://x.com/kcpublicschools
USEFUL INFORMATION
- Register now for the Social Media for Schools Retreat happening June 23-25, 2026.
- Grab more information on the bond campaign at this website: https://www.kcpsbond.org/
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
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www.SocialSchool4EDU.com
- Andrea shares her firsthand experience navigating Facebook page suspensions and restrictions for schools - and why this issue is hitting closer to home than ever before.
- Find out which seemingly harmless words (like “raffle” or “donation”) may now trigger Facebook’s AI to flag or shut down your page.
- Learn how Andrea and her team have responded - from creating support tickets to starting temporary Facebook groups - and what actually worked.
- Get Andrea’s practical tips, including green/yellow/red flag language guidelines and how to safely share fundraiser info without risking your page.
Email: andrea@socialschool4edu.com
Follow Andrea on X: @andreagribble
Website: www.socialschool4edu.com
Facebook: https://www.facebook.com/socialschool4edu
USEFUL INFORMATION
- Facebook Help - https://business.facebook.com/business/help/
- Quick Guide - Facebook Fundraising & Raffle Posts
- Facebook Fundraiser Language Cheat Sheet
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
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Free Video Training: Learn the simple secrets behind social media for K12 schools!
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- Michelle Karpinski from Portage Public Schools in Michigan shares how embracing a communications audit unlocked major growth for her district.
- Learn how improvements were made with both internal and external communication and how they tracked their progress.
- Discover how a data-driven audit led to a full rebrand, website overhaul, and better parent engagement.
- Michelle’s “be brave” mindset shows how audits can be a catalyst - not a critique - for school PR success.
SPECIAL GUEST
Michelle Karpinski, MPA
Community Relations Manager
Portage Public Schools, Michigan
Email: mkarpinski@portageps.org
Website: https://www.portageps.org
Facebook: https://www.facebook.com/portagepublicschools
Instagram: https://www.instagram.com/portageschoolsmi
USEFUL INFORMATION
- Check out the full Communications Audit from their website - click here for the report.
- You’re invited to our Social Media for School Retreat - June 23-25, 2026. Register now.
- Want to add capacity to your social media efforts? Think about adding a Teaching Assistant. Learn more in this blog.
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- Jason Lewis shares how a parent’s social media praise turned into a powerful story of school choice—and proof that our storytelling work truly makes a difference.
- Learn how Jason’s student-led Instagram takeovers not only boost engagement but also help build leadership skills and résumé-worthy experiences for students.
- Discover how Jason’s summer scavenger hunt turned quiet months into a community-building social media win.
- Feeling stuck? Jason’s journey from TV to school PR shows the value of starting small, gaining trust, and being bold with creative ideas.
SPECIAL GUEST
Jason Lewis
Communications Specialist
Walled Lake Consolidated Schools, Michigan
Email: jasonlewis@wlcsd.org
X: @JasonLewis_tv
Website: https://www.wlcsd.org
Facebook: https://www.facebook.com/wlcsd
Instagram: https://www.instagram.com/walledlkschools/
X: https://x.com/WalledLkSchools
LinkedIn: https://www.linkedin.com/company/walled-lake-consolidated-schools
YouTube: https://www.youtube.com/channel/UCHZPd3JtrmoakLAHVUbeiMA
USEFUL INFORMATION
- Social Media Hub for Walled Lake Consolidated Schools
- 2025 Golden Gribble - Best Contest Award
- 2024 Golden Gribble - Best Student Takeover - Direct link to Bella’s takeover
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
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Free Video Training: Learn the simple secrets behind social media for K12 schools!
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- Today, you’ll meet Tyler Moberg, a former teacher turned trainer in the powerful world of AI! He shares six leading AI platforms and when to use each for maximum school communication impact.
- Still think AI is here to take your job? Hear the powerful mindset shift that could change everything.
- Spot the “AI giveaway” in emails and posts, and learn how to polish AI content into your own authentic voice.
- What if just 10 minutes a day with AI could totally elevate your school comms game? It’s possible, and Tyler explains how.
SPECIAL GUEST
Tyler Moberg
AI Learning Specialist
Amplified Impact LLC, Minnesota
Email: mobergtyler@gmail.com
LinkedIn: https://www.linkedin.com/in/tyler-moberg-249570215/
Website: https://www.amplifiedimpact.solutions
USEFUL INFORMATION
- You’re invited to our Social Media for Schools Retreat - June 23-25, 2026. This year’s focus includes AI and students as storytellers!
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
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www.SocialSchool4EDU.com
- Sara Schneider from CSCOE spills the secrets behind her "Marketing Minute" video series—and how it’s inspiring 151 Catholic schools to show up online with confidence.
- You’ll love the exact tools Sara uses to make school videos pop—think mic, light, and magic for under $100!
- Worried about being on camera? Sara shares real-talk advice on ditching perfection and just showing up.
- Get ready to steal some seriously smart ideas for launching your own series—even if you’ve never hit ‘record’ before.
SPECIAL GUEST
Sara Schneider
Associate Director of Enrollment
Catholic Schools Center of Excellence (CSCOE), Minnesota
Email: saraschneider@cscoe-mn.org
Website: https://cscoe-mn.org/
Facebook: https://www.facebook.com/CSCOE
Instagram: https://www.instagram.com/cscoe_mn
X: https://x.com/CSCOE_MN
LinkedIn: https://www.linkedin.com/company/catholic-schools-center-of-excellence/
USEFUL INFORMATION
- Links to Mic and Light for videos
- Sara’s personal favorite mic 😁 (a little more pricey)
- Marketing Minute examples
- Post recorded live
- Showcased a principal:had a lot of traction and shares!
- One talking about websites
- Join us for the Social Media Retreat for Schools in June 2026! Learn more here.
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
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www.SocialSchool4EDU.com
- Tricia didn’t plan to lead social media—she just raised her hand. Now she’s making a huge impact! Her story proves that passion and heart can take you far, even when you’re figuring things out as you go.
- No formal training? No problem. Hear how Tricia self-taught her way to success—with lots of sticky notes. If you’ve ever felt unqualified, her journey will remind you that curiosity and commitment go a long way.
- From overwhelm to confidence, Tricia shares how trial and error, along with a few Canva hacks, changed everything. She’s honest about the struggles and the small wins that built her into the communicator she is today.
- You’ll love her real talk on feedback, slowing down, and why it’s OK not to have all the answers (yet). Tricia reminds us that giving ourselves grace is just as important as giving it to everyone else.
SPECIAL GUEST
Tricia Johnson
Social Media Content Creator
Blaine School District, Washington
Email: tjohnson@blainesd.org
Website: https://www.blainesd.org
Facebook: https://www.facebook.com/borderitepride
Instagram: https://www.instagram.com/blainesd503/
USEFUL INFORMATION
- Tricia’s examples:
- Impact video post from mock car crash
- Alert post to community about distracted & impaired driving event
- Want to contribute to our Honduras Well Projects 2026 mission team? #SocialSchool4EDU is sponsoring the installation of a well at a school. We need help sending our team to help with the project. Click here to contribute: https://venmo.com/u/Andrea-Gribble-1
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- My friend Brian Bridges is back—and this time, he’s sharing a solution that will seriously save your sanity when it comes to registrations. Camp Simple is the answer we’ve all been waiting for!
- Whether it's a cheer clinic, science camp, or t-shirt sale, this platform takes care of it all—forms, payments, waivers—so your staff can focus on the fun, not the forms.
- Say goodbye to messy Google Forms and Venmo links. Camp Simple creates a polished, easy-to-share registration page that makes you look like a rockstar communicator.
- Trust me—once you see how easy it is, you’ll want to tell your whole staff. Head to campsimple.net and share it with your coaches, teachers, and club leaders today!
SPECIAL GUEST
Brian Bridges
Director of Communications at Lake Hamilton, Owner of Camp Simple
Lake Hamilton School District & Camp Simple, Arkansas
Email: brian.bridges@lhwolves.net
Connect with Brian on Facebook
Connect with Brian on Instagram
Websites:
- https://campsimple.net/
- https://www.lhwolves.net/
USEFUL INFORMATION
- Order your copy of my book, Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
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www.SocialSchool4EDU.com
- Hear how Jordan Ziemer and Kaitlin Paonessa made bold career pivots into school PR — and discover what finally made their work feel truly meaningful. Their paths are different, but their purpose is shared.
- Feeling overwhelmed or unsure in your role? You’re not alone. This honest convo dives into burnout, impostor syndrome, and how to find support (even if you’re a team of one).
- Packed with real talk and ready-to-use advice: Learn how to be coachable, set boundaries, and ask the right questions before tearing anything down — literally or figuratively.
- You’ll leave with fresh inspiration and specific tools — like how your Enneagram type might shape your PR style, why celebrations matter most on social, and how to build your professional community.
SPECIAL GUESTS
Dr. Jordan Ziemer
Executive Director of Communications
Abilene ISD, Texas
Email: jordan.ziemer@abileneisd.org
X: @jordanziemer
LinkedIn: https://www.linkedin.com/in/jordanziemer/
Kaitlin Paonessa
Assistant Director of Communications
Abilene ISD, Texas
Email: kaitlin.paonessa@abileneisd.org
LinkedIn: https://www.linkedin.com/in/kpaonessa/
Website: https://www.abileneisd.org/
Facebook: https://www.facebook.com/abileneisd
Instagram: https://www.instagram.com/abileneisd
LinkedIn: https://www.linkedin.com/company/abileneisd
YouTube: https://www.youtube.com/@abileneisdtx
USEFUL INFORMATION
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
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www.SocialSchool4EDU.com
- Scott Gordon, a 25-year veteran in education, shares how diving into social media transformed his role—and reignited his passion for leadership.
- Learn how Scott, with zero prior social media experience, became a consistent and confident storyteller for his school.
- Discover the impact of splitting athletic and school pages—and how it spotlighted more than just sports.
- Hear how one small-town principal uses everyday moments, history, and humor to authentically connect with his community.
SPECIAL GUEST
Scott Gordon
Principal
Regional School Unit 34, Maine
Email: scott.gordon@rsu34.org
Website: https://www.rsu34.org/o/oths
Facebook: https://www.facebook.com/OTHSCoyotes/
Instagram: https://www.instagram.com/othscoyotes/
USEFUL INFORMATION
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
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www.SocialSchool4EDU.com
- From educator and parent to PR pro - Sandy Sutty shares how her personal connection to the school fuels her storytelling.
- Showing up for students is Sandy’s not-so-secret weapon to building authentic, engaging social content.
- Want to grow your followers fast? Sandy breaks down her 14K+ follower jump with a simple, strategic content plan.
- Discover how she taps into student interns, QR codes, and the addition of Class Intercom to make content collection fun and sustainable.
SPECIAL GUEST
Sandy Sutty
Admissions Marketing and Communication Manager
Salesianum School, Delaware
Email: ssutty@salesianum.org
Website: https://www.salesianum.org/
Facebook: https://www.facebook.com/Salesianum
Instagram: https://www.instagram.com/salesianumschool/
X: https://x.com/Salesianum
LinkedIn: https://www.linkedin.com/school/salesianum-school/
Threads: https://www.threads.com/@salesianumschool
USEFUL INFORMATION
- Short video Reel of Jerome cleaning the floor
- Viral post of the Speak Your Mind Challenge with Principal Father Beretta
- Join the wait list for our Social Media for Schools Retreat in Stillwater, MN
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
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Free Video Training: Learn the simple secrets behind social media for K12 schools!
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www.SocialSchool4EDU.com
- After hearing Andrea invite guests on a past episode, Meghan Weaver reached out - and now she’s on the show sharing incredible strategies from her school’s social media success!
- Meghan walks through her low-budget but high-impact method for capturing student voice using a standing mic and iPhone—plus how it boosts excitement across campus.
- Discover how framing social media content requests around five clear messaging pillars has transformed staff engagement at St. Martin’s.
- Learn why Meghan prioritizes clarity of purpose—driving enrollment and community pride—to guide every social media decision.
SPECIAL GUEST
Meghan Weaver
Director of Marketing and Communications
St. Martin’s Episcopal School, Louisiana
Email: meghan.weaver@stmsaints.com
Website: https://www.stmsaints.com
Facebook: https://www.facebook.com/stmsaintsla/
Instagram: https://www.instagram.com/stm_saints/
USEFUL INFORMATION
- Open microphone interview - click to watch!
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- Find out how one Nebraska high school made the leap to go completely cell phone free—and why students, staff, and even parents got on board.
- Curious how they pulled it off mid-year? Hear the intentional language, rollout strategy, and surprising twist that made it work. Mitchell Roush, M.A., shares all the details!
- You won’t believe the results—think better attendance, fewer incidents, and a significant culture shift.
- We also spend time exploring how Grand Island Public Schools organized their social media accounts across 18 schools, using Class Intercom to streamline strategy and boost engagement.
SPECIAL GUEST
Mitchell Roush, M.A.
Communications & Marketing Director
Grand Island Public Schools, Nebraska
Email: mroush@gips.org
X: @MitchRoush
LinkedIn: https://www.linkedin.com/in/mitchroush/
Website: https://www.gips.org/
Facebook: https://www.facebook.com/GrandIslandPublicSchools
Instagram: https://www.instagram.com/gipublicschools/
LinkedIn: https://www.linkedin.com/company/grand-island-public-schools/
USEFUL INFORMATION
- "Cell Phone Free" initial communication
- "GISH Going Cell Phone Free" - GIPS Cast podcast episode
- Cell Phone Expectations Flyers (English & Spanish)
- NSPRA link with all details, including RPIE process, for Golden Achievement Award
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
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www.SocialSchool4EDU.com
- Kimberly Garcia of the San Antonio ISD Foundation shares her strategic approach to managing social media on Facebook, Instagram, and LinkedIn.
- Discover how the "Circle of Storytelling" (inspired by The Lion King) enables Kimberly to reuse powerful content across multiple platforms.
- Learn how AI tools like ChatGPT are saving Kimberly hours—and why she thinks every school communicator should jump in.
- Kimberly’s final social media tip will change how you approach engagement: It’s time to take a look at what’s resonating with your audiences and hit the new school year with what works!
SPECIAL GUEST
Kimberly Garcia
Digital Marketing Coordinator
San Antonio Independent School District (SAISD) Foundation, Texas
Email: kgarcia10@saisd.net
Website: https://www.saisdfoundation.com
Facebook: https://www.facebook.com/saisdfoundation
Instagram: https://www.instagram.com/saisdfoundation
LinkedIn: https://www.linkedin.com/company/saisd-foundation/
USEFUL INFORMATION
- SAISD Newsletters
- K12PRtip Blog - 20 Social Media Ideas for the First Day of School (and Back-to-School Season!)
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
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- Lisa Losasso Jackson and Veronica V. Sopher bring over 40 years of combined expertise in school marketing—and they answer all my burning questions about lead magnets!
- You’ll get a clear, simple breakdown of how to create effective lead magnets and landing pages—without feeling overwhelmed.
- Real-life examples and success stories from schools of all sizes show exactly how these strategies boost enrollment and recruitment.
- Don’t miss the final moments! The social media tips they share—especially one you’ve never heard on this podcast—are absolute gold.
SPECIAL GUESTS
Lisa Losasso Jackson
Co-Founder
Elevate Marketing System, Texas
Email: LisaL@11productions.com
LinkedIn: https://www.linkedin.com/in/lisalosasso/
Veronica V. Sopher
Co-Founder
Elevate Marketing System, Texas
Email: veronica@veronicavsopher.com
LinkedIn: https://www.linkedin.com/in/veronicavsopher/
Website: https://www.ElevateMarketingSystem.com
Instagram: https://www.instagram.com/elevatemarketingsystem/
USEFUL INFORMATION
- Lead magnets & landing pages reference links - click here
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
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www.SocialSchool4EDU.com
- Melissa Hartley reveals how a 15-year TA program has transformed her one-person comms team.
- Discover the simple yet powerful way students are capturing and shaping content daily.
- Hear how Melissa’s role evolved from pitching stories to the local newspapers to daily social storytelling.
- Thinking of bringing students into your workflow? Melissa’s dos and don’ts are pure gold.
SPECIAL GUEST
Melissa Hartley
Director of Communications & Marketing
Horizon Honors Schools, Arizona
Email: melissa.hartley@horizonhonors.org
Website: https://www.horizonhonors.org
Facebook: https://www.facebook.com/horizonhonors
Instagram: https://www.instagram.com/horizonhonors/
USEFUL INFORMATION
- Teacher Assistant Description
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- Andrea Gribble spills the details on where to find her (and the purple crew!) at NSPRA—plus one must-see booth activity you’ll regret missing!
- Want to avoid session FOMO? Hear Andrea’s top tip for planning your schedule—and the one tool she swears by.
- From packing hacks to power snacks, get the inside scoop on how to survive (and thrive) at this year’s seminar.
- Not heading to DC? No problem. Discover the trending topics and presentation sneak peeks that every school communicator should know.
Email: andrea@socialschool4edu.com
Follow Andrea on X: @andreagribble
Website: www.socialschool4edu.com
Facebook: https://www.facebook.com/socialschool4edu
USEFUL INFORMATION
- Grab your sparkly jacket here!
- https://www.nspra.org/National-Seminar/
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- Jenny and Lauren share how combining communications with community education helps build trust, engagement, and referendum support in River Falls, WI.
- Hear why the new social media retreat stood out—from hands-on learning to meaningful networking with peers who “get it.”
- Discover the team’s big “aha” around AI tools—and why staying authentic is more important than ever.
- Learn how River Falls uses character education, school forests, and staff appreciation to strengthen connections across their community.
SPECIAL GUESTS
Jennifer Ames
Community Education & Communications Director
School District of River Falls, Wisconsin
Email: jennifer.ames@rfsd.k12.wi.us
Lauren Kaminski
Program Assistant
School District of River Falls, Wisconsin
Email: lauren.kaminski@rfsd.k12.wi.us
Website: https://www.rfsd.k12.wi.us/
Facebook: https://www.facebook.com/RiverFallsSchoolDistrict/#
Instagram: https://www.instagram.com/riverfallssd/
USEFUL INFORMATION
- Interested in the 2026 Social Media for Schools Retreat? Make sure you are subscribed to our newsletter!
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
In this jam-packed episode, Andrea sits down with Laurie Ehrlich and Miriam Stein, co-founders of ThriveHive, to talk about the real-world challenges—and solutions—schools face with enrollment, marketing, and social media strategy. From building healthy teams to crafting intentional messaging, this episode is full of practical insights for any school ready to level up.
4 Key Takeaways for Listeners:
- What simple shift could instantly bring more clarity and purpose to your school’s social media posts?
- How often should your marketing and enrollment teams actually meet—and why does it matter?
- What behind-the-scenes systems can help you turn more inquiries into enrollments (without adding more stress)?
- Why fixing your team dynamics might be the unexpected key to filling your classrooms.
SPECIAL GUESTS
Laurie Ehrlich
Co-Founder + Marketing Strategist
Thrive Hive, Maryland
Miriam Stein
Co-Founder + Enrollment Strategist
Thrive Hive, Maryland
Email: hello@thrivehive.group
Website: https://www.thrivehive.group/
LinkedIn: https://www.linkedin.com/company/thrivehivegroup/
USEFUL INFORMATION
- 🎥 Want to see the magic in action? Check out this powerful video mentioned in today’s K12PRtip where students take the mic and share from the heart—no script needed, just real stories captured with a simple setup!
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- Max Smith, Digital Marketing Manager at Region 10 ESC, shares how he’s using social media to amplify school stories and connect with the community.
- Ready to level up your social media game? Hear how Max launched the Get Social Summit and why it’s a must-attend for school communicators.
- Max’s go-to advice: Stop ignoring comments! Learn how engaging with your audience can transform your social media presence.
- Do you have a social media idea that’s working wonders? Max shares how other agencies can create impactful training events that bring school pros together.
SPECIAL GUEST
Max Smith
Digital Marketing Manager
Region 10 ESC, Texas
Email: max.smith@region10.org
LinkedIn: https://www.linkedin.com/in/sterling-max-smith/
X: @SterlingMaxS
Website: https://www.region10.org/
Facebook: https://www.facebook.com/Region10ESC
Instagram: https://www.instagram.com/region10esc/
X: https://x.com/Region10ESC
LinkedIn: https://www.linkedin.com/company/region-10-esc/
USEFUL INFORMATION
- You’re invited to the Get Social Summit! Find all information on registration, presentation proposals and more here: https://www.region10.org/o/r10esc/page/get-social-summit
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- Superintendent Dr. Jason Hewitt and communications pro Erin Goad open up about how Shepherd ISD rebuilt community trust using social media.
- Think you can't afford a communications director? Hear how Erin’s unique path from librarian to storyteller is helping transform culture in their small Texas district of 1900 students.
- Wondering how to celebrate teachers and grow your own staff? Don’t miss Shepherd’s jaw-dropping surprise patrol and Inspire program—it’s changing lives.
- Shepherd ISD made a bold move: turning off Facebook comments. Find out why—and how it actually boosted engagement and community respect.
SPECIAL GUESTS
Dr. Jason Hewitt
Superintendent
Shepherd ISD, Texas
Email: jhewitt@shepherdisd.net
Erin Goad
Director of Communications and Library Services
Shepherd ISD, Texas
Email: egoad@shepherdisd.net
Website: https://www.shepherdisd.net
Facebook: https://www.facebook.com/ShepherdISD/
USEFUL INFORMATION
- Learn more about the TIA - Teacher Incentive Allotment Awards - https://www.youtube.com/watch?v=xIw3NvPKw0g
- Planning to attend NSPRA? Don’t miss our 4-hour workshop with #SocialSchool4EDU on Sunday, July 20! Get hands-on strategies to level up your school’s social media game. Sign up here 👉 https://forms.gle/jy61GdRnrTmuCYsMA
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- Hear how AndreAnna Tate took a big idea—student influencers—and turned it into a game-changing program at Irving ISD.
- Want to reach families and community members without children in your schools? AndreAnna’s strategy using Nextdoor might be your next big move.
- From planning events to writing scripts, learn how these students do way more than just create social posts.
- Curious how she got over 80 students to apply—and grew that number by 51% in year two? You’ll grab the secret sauce.
SPECIAL GUEST
AndreAnna Tate
Digital Media and Marketing Coordinator
Irving ISD, Texas
Email: andreanna.tate@gmail.com
LinkedIn: https://www.LinkedIn.com/in/andreannatate
Website: https://www.IrvingISD.net
Facebook: https://www.facebook.com/IrvingSchools/
Instagram: https://www.instagram.com/irvingisd/
X: https://x.com/IrvingISD
Nextdoor: https://nextdoor.com/pages/irving-isd
USEFUL INFORMATION
- AndreAnna’s Examples:
- 🔗 Racquel's reel
- 🔗 Peter's Yale vlog
- 🔗 2023-2024 MacArthur HS Influencer Reel
- 🔗 Student Influencer website
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
4 Key Takeaways:
- Foundations of Higher Performance
Learn about Mark’s life-changing “Higher Performance Generation” system—built on mindset, relationships, and self-mastery—and how it helps students and educators elevate performance and well-being. - The Story That Sparked It All
Hear the powerful, emotional story of a student whose life was saved through connection and care—and how it inspired Mark to reverse-engineer a system to help others before they hit rock bottom. - Simple Tools with Big Impact
Discover why language matters, how to move from a negative to a positive mindset, and why taking ownership (instead of making excuses) can completely shift school and personal culture. - Practical Strategies for Stress & Connection
Explore real-world tools to get out of survival mode, reduce stress, and strengthen relationships—perfect for school leaders, teachers, communicators, and students alike.
SPECIAL GUEST
Mark D. Oman
Higher Performance Coach and Speaker
Amery, Wisconsin
Email: markoman4250@gmail.com
Website: https://omanperformancecoaching.com
Connect with Mark on Facebook
USEFUL INFORMATION
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
4 Key Takeaways for Listeners:
- Batch It & Relax – Plan ahead with repeatable features like Throwback Thursdays, Question of the Week, and staff shoutouts to keep your feed active without burning out.
- Engage Through Challenges – Try summer reading challenges or school spirit days to spark interaction and user-generated content.
- Show the Humans Behind the Scenes – Custodial staff, food service workers, and bus drivers are summer MVPs—celebrate their behind-the-scenes work!
- Admire & Acquire – Don’t reinvent the wheel. Follow schools doing it well and adapt great ideas to fit your district’s vibe.
Email: andrea@socialschool4edu.com
Follow Andrea on X: @andreagribble
Website: https://www.socialschool4edu.com
Facebook: https://www.facebook.com/socialschool4edu
SPECIAL GUEST
Melissa Marti
Director of Membership
#SocialSchool4EDU
Email: thecrew.ss4edu@gmail.com
Facebook pages that Melissa manages: Hibbing Schools in Minnesota and Pittsville School District in Wisconsin
USEFUL INFORMATION
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
- New PDF resource: 25 Social Media Post Ideas for Summer
- Love checklists? Don’t forget about our 100 ideas list and 50 more!
- Check out this cool “Roast” trend used by Texarkana.
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
What happens when you empower school staff with the tools and confidence to tell their own stories? 💥 You get a district-wide transformation.
In this episode, you'll hear how Marshalltown’s Social Media Ambassador program, led by Abby Koch and supported by Andrea Gribble, turned friendly competition into meaningful engagement.
- Learn why your videos don’t have to be perfect to make an impact
- Find out how social media boosted staff morale, student excitement, and even helped with recruitment
- Discover easy tools and creative tips from the front lines
This episode is one you’ll want to share with your team!
SPECIAL GUESTS
Abby Koch
Director of Communications
Marshalltown Community School District, Iowa
Email: akoch@marshalltown.k12.ia.us
X: @MkayAbby
LinkedIn: @AbbyLKoch
Sugey Alvarez
School Resource Specialist
Marshalltown Community School District, Iowa
Tanya Kenner
Administrative Assistant
Marshalltown Community School District, Iowa
Website: https://www.marshalltown.k12.ia.us/
Facebook: https://www.facebook.com/Marshalltown.Schools
Instagram: https://www.instagram.com/mcsdbobcats/
Rogers Elementary Facebook: https://www.facebook.com/Rogerselem
USEFUL INFORMATION
- Join our Summer Book Club starting Tuesday, June 10th! Sign up here.
- Reel Examples:
- Introducing the new school principal
- Buddy the Elf Dance
- Staff dance into spring break
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- Today’s episode is unique and we are thrilled to welcome Dr. Amanda Materre, whose unexpected career path shows how embracing new tools can open new doors – even for those who start out in the classroom.
- How can AI help school communicators get a week of time back each month? Dr. Materre reveals her top tools and strategies.
- Want to align your messaging across platforms without doubling your work? Learn how AI can streamline your content creation process.
- Discover why authenticity and vulnerability are key to powerful communication – and how AI can support (not replace) your voice.
✨ Bonus: Amanda’s AI Resource Board is linked in the show notes!
SPECIAL GUEST
Amanda Materre
Innovative Digital and Web Services Manager & Keynote Speaker
Texas
Email: acjmaterre@live.com
Instagram: https://www.instagram.com/amandamaterre/
Personal X: @amandamaterre
LinkedIn: https://www.linkedin.com/in/amandamaterre/
USEFUL INFORMATION
- “Social Media for Schools” Summer 2025 Book Club - register for this free webinar series here!
- Bonus AI Tool sheet from Amanda
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
Your school’s brand is more than a logo—it’s how your community connects with your story. In this episode, Andrea chats with Kelly May from CEL Marketing PR & Design to break down a 10-item checklist to ensure your brand is ready for social media. From templates to accessibility, you’ll walk away with practical tips you can apply immediately.
4 Key Takeaways:
- Why consistent branding builds trust – and how to reflect your school’s personality on social media.
- Essential elements your brand kit must include – from cover banners to flexible color palettes and scalable logos.
- How to design for accessibility – including tips for color contrast, alt text, and captions.
- The importance of branded templates and photo libraries – to save time and tell better, more engaging stories.
SPECIAL GUEST
Kelly May
Design Director
CEL Marketing | PR | Design, Minnesota
Email: kellymay@celpr.com
Website: https://www.celpr.com/
Facebook: https://www.facebook.com/celpr
Instagram: https://www.instagram.com/celcreative/
LinkedIn: https://www.linkedin.com/company/cel-marketing-pr-design
USEFUL INFORMATION
- Branding examples from dozens of schools - https://www.celpr.com/marketing-agency-portfolio/
- Join the LIVE Golden Gribble Awards on Friday, May 9th, at noon EDT! Click here for all the details and the Zoom link to join!
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
In this episode, you’ll hear from Lisa Streckert at St. Croix Lutheran Academy in Minnesota and learn her best tips for successful school storytelling on social media.
- Consistency Builds Engagement: Posting daily and encouraging simple interactions from parents and teachers can lead to strong, consistent engagement, even in a smaller school setting.
- Use a School-Owned iPhone: Having a dedicated phone for photos, content collection, and text submissions from staff has been a game-changer for organizing and separating work/personal life.
- Quick, Authentic Moments Win: Reels and posts featuring spontaneous, relatable moments—like the principal shoveling snow—often perform better than polished, time-consuming content.
- Divide and Conquer for Big Events: Tag-teaming large events like choir festivals with one person on photos and another on video helps capture more content with less stress and boosts sharing across schools.
SPECIAL GUEST
Lisa Streckert
Communications Assistant and Middle School Administrative Assistant
St. Croix Lutheran Academy, Minnesota
Email: lstreckert@stcroixlutheran.org
LinkedIn: https://www.linkedin.com/in/lisastreckert/
Website: https://stcroixlutheran.org
Facebook: https://facebook.com/stcroixlutheran
Instagram: https://www.instagram.com/stcroixlutheran
LinkedIn: https://www.linkedin.com/school/saint-croix-lutheran-academy
USEFUL INFORMATION
- Join the LIVE Golden Gribble Awards on Friday, May 9th, at noon EDT! Click here for all the details and the Zoom link to join!
- Choral Festival Reels:
- Recap
- Student Video
- Getting Ready
- Heavenly Preview
- Principal Shoveling Reel
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- Extra, extra—scroll all about it! Former journalist turned school communicator Daniel Langhorne shares how his newsroom background helps him uncover and celebrate the best stories at Sage Hill School in Newport Beach, California.
- Timeliness and authenticity matter! Learn why Daniel and his team treat school PR like a small newsroom—focusing on real-time, engaging content that makes an impact.
- Mastering Instagram storytelling – Sage Hill has doubled down on Instagram as its primary platform. Hear why they made this choice and how it’s resonating with students, staff, and families.
- Struggling with Reels? Get practical tips on how to capture key moments, what shots to prioritize, and what equipment (or lack thereof!) you really need to create effective school videos.
SPECIAL GUEST
Daniel Langhorne
Communications & Website Manager
Sage Hill School, California
Email: langhorned@sagehillschool.org
LinkedIn: https://www.linkedin.com/in/daniel-langhorne-97429615/
BlueSky: https://bsky.app/profile/dlanghorne.bsky.social
Website: https://www.sagehillschool.org/
Facebook: https://www.facebook.com/SageHillSchool
Instagram: https://www.instagram.com/sagehill/
PodBean: https://sagehill.podbean.com/
USEFUL INFORMATION
- You’re invited to #SocialSchool4EDU’s NSPRA 2025 Partner Power Session - July 20, 2025, from 8 am to noon - full details and register here
- Daniel’s examples
- Groundbreaking Ceremony - https://www.instagram.com/reel/DDgQxOwRqm6/
- Homecoming Pep Rally - https://www.instagram.com/reel/DBjzUxwsbh8/
- Join the LIVE Golden Gribble Awards on Friday, May 9th, at noon EDT! Click here for all the details and the Zoom link to join!
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
Managing social media for your school shouldn’t feel overwhelming—good news, there’s a better way! In this episode, we dive into expert insights and a powerful tool that can help you streamline your process and save time.
Tune in to learn:
- The Evolution of Social Media Management – How a journalist-turned-expert helps schools simplify their social strategy.
- Maximizing Efficiency – A game-changing tool that can cut social media workload by up to 80%.
- Nextdoor & Schools – How this often-overlooked platform can enhance storytelling and community engagement.
- Empowering Students & Parents – Smart strategies to safely include more voices in your school’s social media efforts.
Hit play and discover how to work smarter, not harder, when it comes to school social media! 🎧
SPECIAL GUEST
Sarah Loyd
Head of Product Success & Evangelism
Social News Desk
Email: sloyd@socialnewsdesk.com
LinkedIn: https://www.linkedin.com/in/sarahloyd/
Website: https://www.socialnewsdesk.com
Facebook: https://www.facebook.com/socialnewsdesk
Instagram: https://instagram.com/socialnewsdesk
X: https://x.com/socialnewsdesk
LinkedIn: https://www.linkedin.com/company/socialnewsdesk/
Threads: https://www.threads.net/@socialnewsdesk
BlueSky: https://bsky.app/profile/socialnewsdesk.com
USEFUL INFORMATION
- New 100 Ideas Download from #SocialSchool4EDU
- Genesee ISD Bus Driver Recruitment video
- SND Free Trial & Demo: https://www.socialnewsdesk.com/demo/
- Webinar Replay: Social Storytelling Strategies for K-12 (with Genesee ISD)
- EBook: Social Storytelling Strategies for K-12
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- Building Trust and Credibility in School Communications - School PR is more than marketing; it’s about strategic storytelling and transparency to build trust. Sandra shares how her district rebuilt trust after a failed bond project, leading to a 71% approval on the next vote.
- Overcoming Impostor Syndrome in School PR - Many communicators feel unqualified due to the wide skill set required, but recognizing strengths helps build confidence. Sandra introduces the Dunning-Kruger Effect, showing how self-awareness and professional growth can combat self-doubt.
- Leveraging Behavioral Science for Better Communication - Understanding psychology helps create messages that resonate and build stronger relationships with stakeholders. Using strategies like nostalgia-driven posts (e.g., Throwback Thursday) fosters emotional connections and engagement.
- Practical Strategies to Improve School Social Media - Consistency, storytelling, and leveraging help from staff, students, or alumni improve social media impact. "Posted is better than perfect"—focus on getting content out rather than overanalyzing every detail.
SPECIAL GUEST
Sondra Whalen, APR
Director of Student Programs and Communications
Vernon Verona Sherrill Central School District, New York
Email: swhalen@vvsschools.org
LinkedIn: https://www.linkedin.com/in/sondra-whalen-apr-03659029a/
Website: https://www.vvsschools.org
Facebook: https://www.facebook.com/VVSDistrict
USEFUL INFORMATION
- Register for Washington DC event - NSPRA 2025 Partner Power Session Registration- Social Media Workshop: The Secret to Plan, Create, & Execute a Strategy that Works! with Andrea Gribble - Sunday, July 20, 2025 - 8 am - noon
- School Communications Expertise Areas
- Love Story post
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
In this episode, we're diving into free and effective marketing strategies for schools! Whether you're looking to boost enrollment, engage your community, or simply spread more positive stories, this episode is packed with practical ideas. Plus, stick around until the end for a special giveaway opportunity!
- 19 Free Marketing Strategies – Get a breakdown of 19 actionable ways to market your school effectively in 2025.
- What Marketing Looks Like Now – Learn the latest trends and basics of school marketing to stay ahead.
- Real-World Examples – Gain practical ideas from real schools that you can implement right away.
- Exclusive Giveaway – Stick around until the end for a chance to win a special prize!
Email: andrea@socialschool4edu.com
Follow Andrea on X: @andreagribble
Website: www.socialschool4edu.com
Facebook: https://www.facebook.com/socialschool4edu
USEFUL INFORMATION
- Interested in having Andrea speak in person or virtually with your school or organization? Learn more here.
- 12 Ways to Include Students as Social Media Storytellers
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
In this episode of Mastering Social Media for Schools, Andrea sits down with Erin Montgomery, the mastermind behind Promote419 in Ohio. Erin, a former full-time school counselor turned social media consultant, shares real, practical advice on how to cover school events in a way that engages and moves your audience.
What you'll learn in this episode:
- How to capture and share school events like spelling bees, teacher highlights, and student achievements
- Tips for turning videos and stories into heartwarming social media moments
- Erin’s journey from school counselor to full-time consultant—and insights for those considering a similar path
- The power of storytelling in making social media posts stand out
SPECIAL GUEST
Erin Montgomery
Founder
Promote419, Ohio
Email: erin@promote419.com
Website: https://www.promote419ohio.com
Facebook: https://www.facebook.com/promote419ohio/
School Website: https://www.hicksvilleschools.org
School Facebook: https://www.facebook.com/hhsaces
School Instagram: https://www.instagram.com/hicksvilleoh_aces/
USEFUL INFORMATION
- Erin’s Examples
- Apply for the 2025 Social Media Awards by April 4, 2025
- Video tip to edit your Instagram Reel cover and caption
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
This episode is a must-listen for school leaders looking to elevate their communication and build community pride! 🚀🎙️
5 Key Takeaways for Listeners:
- Tell Your School’s Story Consistently – If you don’t share it, someone else will. A structured communication plan ensures positive stories reach your community.
- Lead by Example – Dr. Breunig models engagement by visiting classrooms, taking photos, and actively participating in storytelling efforts.
- Recognize and Celebrate Staff – Publicly acknowledging teachers and staff boosts morale, retention, and school pride.
- Make Social Media a System, Not an Afterthought – A content calendar and clear expectations help ensure that all areas of the district are represented.
- Shift the Narrative with Positive Content – Consistently sharing great moments helps balance public perception and highlight the impact of schools.
SPECIAL GUEST
Dr. Vince Breunig
District Administrator, Named one of NSPRA’s Superintendents to Watch for 2025
School District of Lodi, Wisconsin
Email: breunvi@lodischoolswi.org
X: @vincebreunig
Website: https://www.lodi.k12.wi.us/
Facebook: https://www.facebook.com/LodiSchoolsWI
Instagram: https://www.instagram.com/lodischoolswi/
USEFUL INFORMATION
- Lodi Pride - Guardians of the Galaxy video
- Kyle Hoffman, student video creator - example of video
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
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Free Video Training: Learn the simple secrets behind social media for K12 schools!
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www.SocialSchool4EDU.com
In this episode, you'll get a data-driven look at how schools are using social media based on survey responses from over 550 school communication professionals. We'll cover:
- Top platforms: Are Facebook and Instagram still on top? What about Twitter/X?
- Biggest challenges: Lack of time and collecting content remain the top struggles for school social media managers.
- Key goals: The priority list for 2025 includes increasing engagement, posting more frequently, and involving students.
- Social media roles: PR and Communications Directors/Specialists lead efforts in most schools, though many still rely on volunteer support.
Whether you're a data enthusiast or someone looking for practical tips to optimize your school’s social media strategy, this episode offers valuable insights. Don’t forget to check the blog for visuals and charts! You can also watch this podcast on YouTube.
Email: andrea@socialschool4edu.com
Follow Andrea on X: @andreagribble
Website: www.socialschool4edu.com
Facebook: https://www.facebook.com/socialschool4edu
USEFUL INFORMATION
- Day in the life example from New Life Academy
- Blog: 2025 School Social Media Survey Results
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
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- Meet Sparsh Shah, a 21-year-old musical prodigy, inspirational speaker, and Guinness World Records holder. Known to many as Purhythm, Sparsh is a singer, rapper, songwriter, music producer, and philanthropist. Despite being born with Osteogenesis Imperfecta, a rare and incurable disorder that makes his bones extremely fragile, Sparsh has turned his challenges into a platform for inspiring others.
- Leveraging Social Media for Good - Learn how Sparsh uses platforms like YouTube, Instagram, and TikTok to share his music and story with the world. He’ll share practical strategies for creating authentic content that resonates with audiences.
- Dealing with Haters and Staying Positive - Sparsh shares his approach to handling negativity on the internet. There is power in focusing on the good and letting your message shine louder than the criticism.
- Inspiring the Next Generation - Learn about Sparsh’s impactful work as an inspirational speaker for schools and youth organizations. He connects with students to empower them to overcome obstacles and embrace their unique potential. Interested in having Sparsh visit your school? We’ll share how you can make it happen!
SPECIAL GUEST
Sparsh Shah
Singer, Songwriter, Rapper, Inspirational Speaker, Philanthropist, Guinness World Records Holder
Sparsh-Shah-Purhythm, New Jersey
Email: hirenonweb@gmail.com
Twitter: @sparshpurhythm
Website: http://www.SparshShah.com
Facebook: https://www.facebook.com/purhythm
Instagram: @shahsparsh
Youtube: http://www.youtube.com/SparshPurhythm
TikTok: @sparshpurhythm
Snapchat: @ShahSparsh
USEFUL INFORMATION
- Viral video - Eminem - "Not Afraid" Clean Cover by Sparsh Shah (PURHYTHM)
- Video referenced in K12prtip at the start of the episode - Click here
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
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Free Video Training: Learn the simple secrets behind social media for K12 schools!
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www.SocialSchool4EDU.com
In today’s competitive landscape—where declining birth rates and the rise of school choice and open enrollment are shifting the education system—it’s crucial for schools to rethink their marketing strategies. But how can you do it the right way? Tune in to hear expert Brendan Schneider, author of a new book designed to help schools tackle this challenge.
- Discover the 3 biggest mistakes schools are making in their marketing efforts.
- Learn the top social media stories that build strong connections with prospective families.
- Stick around until the end for Brendan’s best social media tips—he shares two powerful insights that I fully agree with!
SPECIAL GUEST
Brendan Schneider
Founder and CEO
SchneiderB Media
Email: brendan@schneiderb.com
Twitter/X: https://x.com/schneiderb
LinkedIn: https://www.linkedin.com/in/brendanschneider/
Website: https://www.schneiderb.com/
Facebook: https://www.facebook.com/schneiderbmedia
USEFUL INFORMATION
- Grab a copy of Brendan’s book, School Marketing The Right Way
- Video tip to share with your staff - #K12PRtip - Photo Tips for Capturing Classroom Learning
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
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How are teens using social media today, and what challenges are they facing? In this week’s episode, we sit down with Dr. Justin Patchin, Professor of Criminal Justice at the University of Wisconsin-Eau Claire and Co-Director of the Cyberbullying Research Center, to explore these pressing questions and more.
Here’s what you’ll learn:
- 📱 The surprising trends in how teens balance multiple platforms like TikTok, Snapchat, and Instagram.
- 🌙 Why “nothing good happens online after 11 PM” and how sleep deprivation plays into online missteps.
- 🏫 Proactive strategies schools can adopt to address tech-related issues and help students thrive.
- 💡 Real-life examples Dr. Patchin uses to show students the lasting impact of their online actions.
- 🚫 Dr. Patchin’s take on limiting cell phone use in schools—and the surprising effects it can have.
This episode is packed with actionable advice and insights for school communicators, educators, and parents navigating the evolving digital landscape.
SPECIAL GUEST
Justin Patchin
Professor of Criminal Justice at the University of Wisconsin-Eau Claire, Wisconsin
Co-Director of the Cyberbullying Research Center
Email: patchinj@uwec.edu
Website: https://justinpatchin.com/
Personal Twitter/X: @justinpatchin
Website: https://www.cyberbullying.org
Facebook: https://www.facebook.com/cyberbullyingresearch
Twitter/X: @onlinebullying
USEFUL INFORMATION
- Please visit the website listed above for free resources, plus check out these two books:
- Bullying Beyond the Schoolyard: Preventing and Responding to Cyberbullying - Third Edition
- Words Wound: Delete Cyberbullying and Make Kindness Go Viral
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
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Key Listener Takeaways:
- Crisis Communication Plan vs. Toolkit - Discover the difference between your crisis communication plan (the strategy and steps) and your crisis communication toolkit (the practical resources and tools you’ll need on hand).
- Real-Life Application: Employee Arrest Scenario - Hear how the toolkit was put to use during a sensitive employee arrest situation and how it helped manage communication and maintain trust with the school community.
- Practical Tips for Proactive Preparedness - Get actionable tips on how to anticipate crisis challenges and equip your team with the right tools for effective communication during a crisis.
SPECIAL GUEST
Galen Eagle
Manager of Strategic Communications
Peterborough Victoria Northumberland and Clarington Catholic District School Board, Ontario, Canada
Email: geagle@pvnccdsb.on.ca
LinkedIn: @galeneagle
Website: https://www.pvnccdsb.on.ca/
Facebook: https://www.facebook.com/PVNCCDSB
Instagram: https://www.instagram.com/pvnccdsb
Twitter/X: https://x.com/PVNCCDSB
USEFUL INFORMATION
- Crisis Resources from Galen Eagle, APR
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
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Staff shortages are impacting schools everywhere, and bus driver recruitment is a top challenge. In this episode, we dive into how Peoria Unified School District tackled its bus driver shortage with creative strategies, unique research, and a focus on storytelling.
Sara Meredith shares:
- The Power of Research: Discover the insights they uncovered to shape their campaign.
- Employee Value Proposition: Learn what it is, why it's essential, and how Sara wishes she had implemented it sooner.
- Storytelling for Recruitment: From social media strategies to surprising "old-fashioned" tactics that still work, hear the methods that made an impact.
If you're hiring for certified, non-certified, or specialty positions, this episode is packed with practical ideas to help you recruit successfully!
SPECIAL GUEST
Sara Meredith
Communications Coordinator
Peoria Unified School District, Arizona
Email: Smeredith@pusd11.net
LinkedIn: https://www.linkedin.com/in/sarajmeredith/
Website: https://www.peoriaunified.org
Facebook: https://www.facebook.com/peoriaunified
Instagram: https://www.instagram.com/peoriaunified11/
LinkedIn: https://www.linkedin.com/company/peoria-unified-school-district/
USEFUL INFORMATION
- Campaign Overview - Transporting Students to Success
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
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Today, we’re welcoming a guest from Canada to the podcast! Cindy Nickerson, a veteran school communicator with over a decade of experience, shares her journey of building capacity in school communication as a one-person shop in a school division with 10,000+ students.
Here’s what you’ll learn:
- How Cindy’s Communication Lead Program Started
Discover how she developed and trained a team of school-based communication leads to share stories on Facebook and Instagram. - Tips for Empowering Storytellers in Your Schools
Learn how to enable staff to contribute to your social media efforts with confidence and consistency. - Success Stories from a Social Media Campaign
Get inspired by the award-winning "Did You Know" campaign that built awareness and earned Cindy a Golden Gribble award.
You’ll leave this episode with actionable tips to help your district amplify its voice and better celebrate your schools.
SPECIAL GUEST
Cindy Nickerson
Director of Communications
Christ The Redeemer Catholic Schools, Alberta, Canada
Email: cnickerson@redeemer.ab.ca
Website: https://www.redeemer.ab.ca
Facebook: https://www.facebook.com/CTRcatholic
Instagram: https://www.instagram.com/ctrcatholic/
Twitter/X: https://x.com/ChristRedeemer1
USEFUL INFORMATION
- Did you know? Campaign examples:
- Small class sizes - Jan 2024
- Healthy schools - Dec 2024
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
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www.SocialSchool4EDU.com
- For those looking for a better system to manage your “do not photo” list for social media, this episode is for you! Today, you’ll meet Colin Anson, the CEO and Co-Founder of Pixevety.
- Discover the origin story behind this innovative technology solution and how it’s serving schools worldwide.
- This robust system is economical—listen until the end to learn about the pricing options.
SPECIAL GUEST
Colin Anson
CEO and Co-Founder
Pixevety Inc., Florida
Email: colin.anson@pixevety.com
LinkedIn: https://www.linkedin.com/in/colin-anson-smith-102b2b3/
Website: https://www.pixevety.com
USEFUL INFORMATION
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
Feeling overwhelmed by social media? This episode highlights how simplicity and consistency can drive big results. Here's what you'll learn:
- Meet Laurette Woodward, Communications Coordinator for a school division near Calgary, serving over 11,000 students across 30 schools.
- Discover how social media is managed at each location with training that sets schools up for success.
- Learn how using a social media rubric can set clear expectations and deliver impressive results.
- Explore the simple milestones created to make Facebook management effective and impactful.
- Get inspired by a standout idea: showcasing student work opportunities, which became the district’s highest-reaching posts of the year!
SPECIAL GUEST
Laurette Woodward
Communications Coordinator
Chinook's Edge School Division, Alberta, Canada
Email: lwoodward@cesd73.ca
Twitter/X: @LauretteWoodwa5
Website: https://www.cesd73.ca
Facebook: https://www.facebook.com/ChinooksEdgeSchoolDivision
USEFUL INFORMATION
- Student Work Opportunity Highlights:
- Ethan, Heavy Equipment Technician on a Farm - Reached over 156,000
- Ashton, Mechanic - Reached over 61,000
- Ada, Agricultural Equipment Technician - Reached over 48,000
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
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- Discover the inspiring story of Ollie the Owl and how it became a symbol of connection and storytelling for schools.
- Learn how Ollie has transformed social media engagement, making communication more meaningful and impactful.
- Gain practical tips for overcoming social media challenges, like content collection, through creative solutions.
- Hear heartwarming success stories and actionable ideas for adapting Ollie’s approach to elevate storytelling in any organization.
SPECIAL GUESTS
Debbie Wong
Digital Communication Specialist
Santa Clara County Office of Education, California
Email: dwong@sccoe.org
LinkedIn: https://www.linkedin.com/in/debbiekimwong/
Personal Instagram: @FitztheFox
Ollie the Owl
Mascot
Website: https://www.sccoe.org/
Facebook: https://www.facebook.com/SCCOE
Instagram: https://www.instagram.com/santaclarasccoe/
LinkedIn: https://www.linkedin.com/company/santa-clara-county-office-of-education/
YouTube: https://www.youtube.com/user/SCCOEvideo
USEFUL INFORMATION
- Ollie the Owl example posts:
- Ollie reading Social Media for Schools - Photos
- Ollie at an event - Reel
- Top Reach: Ollie at SCCOE’s 54th Annual Teacher Recognition Celebration - Reel
- Top Engagement: Behind the Scenes with Ollie at the Inaugural Special Education Student Prom - Photos
- Ollie takes you on a tour of SCCOE - Reel
- Sacred Heart Community Service Pack-a-Back campaign - Reel
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
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Free Video Training: Learn the simple secrets behind social media for K12 schools!
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- Can you define the culture and climate in your school? In today’s episode, you’ll find out how - and it all ties back to what your organization respects and values.
- Discover practical ways to use social media to showcase your school’s culture and climate to your community.
- Authentic storytelling is a key theme in this episode. You can’t fake the feelings and traditions that make your school unique. Be intentional about the posts you share!
- Social media can also impact staff retention. Learn how storytelling can help you attract and retain staff.
SPECIAL GUEST
“Stand Tall” Steve Bollar
Speaker, Trainer, Author
Stand Tall Enterprises, New Jersey
Email: steven@standtallsteve.com
Website: https://www.standtallsteve.com
Facebook: Stand Tall Steve
Instagram: @standtallsteve
LinkedIn: @standtallsteve
USEFUL INFORMATION
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- Feeling overwhelmed by the constant shifts in social media, rapid AI advancements, and the lingering chaos of the past election year? In this episode, Andrea Gribble delivers a pep talk and actionable insights to help you keep your storytelling authentic and impactful.
- Top Podcast Highlights: Discover the 6 must-listen episodes from 2024, featuring tips on content gathering, student storytelling, video strategies, and more.
- Membership Group Gems: Explore the 5 most impactful training sessions from the #SocialSchool4EDU Membership Group, including Canva Camp, Instagram Challenges, and the Social Media Bootcamp.
- Best Blogs for 2024: Get inspired by the 4 top blogs to elevate your storytelling game, covering topics like accessibility, high-impact posts, and marketing strategies for schools.
Email: andrea@socialschool4edu.com
Follow Andrea on Twitter/X: @andreagribble
Website: www.socialschool4edu.com
Facebook: https://www.facebook.com/socialschool4edu
USEFUL INFORMATION
- All resources are linked here!
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
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www.SocialSchool4EDU.com
- Managing Social Media with a Small Team: Hear how Ben Boothe keeps social media thriving for a school district of 6,000 students, even without a dedicated communications team. He shares his approach to juggling responsibilities and still getting the job done.
- Easy Content Collection Tips: Ben reveals how making it simple for staff to submit photos and stories transformed their social media content, showing how a streamlined process can make all the difference.
- Simplifying Social Media for Better Results: Learn why Ben decided to focus on fewer social media platforms and how that shift increased their audience engagement and made their efforts more impactful.
- Letting Go of the Guilt: Ben talks about how partnering with #SocialSchool4EDU helped him let go of the guilt of not posting enough, freeing him up to focus on other critical aspects of his role.
SPECIAL GUEST
Ben Boothe, Ed.D.
Assistant Superintendent of Educational Services
Gardner Edgerton Unified School District 231, Kansas
Email: bootheb@usd231.com
Twitter/X: @BootheBen
Website: https://www.usd231.com
Facebook: https://www.facebook.com/GardnerEdgerton
Instagram: @GardnerEdgerton
USEFUL INFORMATION
- Great posts from Gardner-Edgerton
- Inclusive activity making Taylor Swift-inspired bracelets
- Hall of Fame photo album
- Bond planning awareness
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- Does the fear of receiving an OCR complaint in your district keep you up at night? This fear became a reality for today’s podcast guests in 2017, but they are proof that you can survive! They’ll share the first important steps they took when receiving their letter.
- You can take some simple, practical steps to enhance your ADA compliance. Gain insights into these and how to implement them in your district.
- Training is key, and you’ll hear how Birdville ISD tackled this ongoing effort for their 31 schools and over 90 social media accounts.
- Want one simple tip to help your efforts? Install a screen reader extension on your computer! You’ll be able to experience what others can understand based on how things are shared on your website.
SPECIAL GUESTS
Stephanie Whitlock
Communications Specialist
Birdville ISD, Texas
Email: stephanie.whitlock@birdvilleschools.net
Michelle DoPorto
District Webmaster
Birdville ISD, Texas
Email: michelle.doporto@birdvilleschools.net
Website: https://www.birdvilleschools.net
Facebook: https://www.facebook.com/BirdvilleISD
Instagram: https://www.instagram.com/BirdvilleISD
Twitter/X: https://x.com/BirdvilleISD
USEFUL INFORMATION
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
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www.SocialSchool4EDU.com
- Meet Lynette White, an influential social media advocate empowering schools in California and beyond with over 15 years of educational experience and author of a must-read new book.
- Discover Lynette's journey into the art of school storytelling and how her academic background equipped her to become a leader in educational social media.
- Gain insights into the top 3 common social media challenges educators face and Lynette's practical advice for overcoming them.
- Walk away with easy-to-apply strategies to enhance your school’s social media presence, shared in an approachable, relatable discussion.
SPECIAL GUEST
Lynette White
Communications Consultant
Founder/CEO of Lynette White Social, LLC - California
Email: lynettewhitesocial@gmail.com
Personal Twitter/X: @lynettewsocial
Website: https://www.lynettewhite.com
LinkedIn: https://www.linkedin.com/company/palo-alto-unified-school-district
Instagram: https://www.instagram.com/lynettewhitesocial/
USEFUL INFORMATION
- Podcast Episode - Banning Real Talk
- Purchase The Ed Branding Book: How to Build Educational Leadership with Social Influence written by Dr. Renae Bryant & Lynette White
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
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www.SocialSchool4EDU.com
- Do you feel alone or on an island when it comes to managing social media for your school? So did today’s guest. Hear how Lanita has transformed her storytelling efforts for her small Christian school of 600 students in Fort Worth, Texas.
- Discover the simple change she made that improved her efficiency and reduced stress in celebrating classroom moments—and how you can do it, too.
- Hear about Lanita’s experience with the #SocialSchool4EDU membership program, which provided her with:
• Templates
• Training materials
• Shared solutions
• Emotional support - Find out how Lanita overcame hesitation in her role, creating wins for her students and staff. You’ll gain practical tips and inspiring stories to help any school social media manager succeed.
SPECIAL GUEST
Lanita Nickerson
Communications Coordinator
Lake Country Christian School, Texas
Email: lnickerson@lccs.org
Twitter: @LanitaN
Website: https://www.lccs.org
Facebook: https://www.facebook.com/lccseagles
Instagram: https://www.instagram.com/lccseagles
Twitter: https://x.com/lccseagles
LinkedIn: https://www.linkedin.com/school/lccseagles
USEFUL INFORMATION
- LCCS Choir Singing National Anthem in 2020 - over 36,000 views
- 6-Time national cheer champion coach visiting son cheering at college
- Physics egg drop video - over 52,000 views
- Scribe example - how to attach affiliated groups to your school page
- Helpful blog: Empowering Student Voices: Launching a Social Media Internship at Your School
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
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www.SocialSchool4EDU.com
- You are going to learn SO MUCH by listening to this episode! Ren is a storyteller at heart and she’ll break down their district’s approach to social media with over 25,000 students and 3,800 employees.
- Twitter is dead; long live LinkedIn! Find out some impressive stats on how Springfield is growing their reach on LinkedIn.
- Short-form videos can ignite your social media reach! Discover Ren’s secrets to sharing 2-3 short Reels each week on Facebook & Instagram. She even shares them as YouTube Shorts as well!
- Discover some of the best stories that Ren has uncovered - all because she focuses on visiting 7-10 campuses each week! You heard that right - she prioritizes this time at the schools because that is where the stories are.
SPECIAL GUEST
Ren Luebbering
Coordinator of Marketing & Digital Strategies
Springfield Public Schools, Missouri
Email: lmluebbering@spsmail.org
Twitter/X: @renluebbering
LinkedIn: https://www.linkedin.com/in/ren-bishop-luebbering-55141033/
Website: https://www.sps.org/
Facebook: https://www.facebook.com/springfieldpublicschools/
Instagram: https://www.instagram.com/officialsps/
Twitter/X: https://x.com/officialSPS
LinkedIn: https://www.linkedin.com/company/springfield-public-schools/
YouTube: https://www.youtube.com/officialsps
USEFUL INFORMATION
- Collin’s viral graduation Reel
- One of Ren’s favorite stories: Mr. Vernon, he’s like my third grandpa! She also told it through a Reel as well.
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
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www.SocialSchool4EDU.com
- Understanding the New Regulations: Learn about the latest federal regulations on digital accessibility and how they impact schools, including a clear breakdown of what "WCAG 2.1 level AA" really means and why it matters.
- The Four Key Principles of Accessibility: Discover the four core principles—perceivable, operable, understandable, and robust—and how these apply specifically to school communication and social media.
- Practical Tips for Social Media Compliance: Get actionable tips to ensure your social media content meets accessibility standards, from alt text for images to handling emojis and using AI for support.
- The Importance of Accessible Content: Hear why accessible content isn't just about compliance but also about making sure your message reaches everyone—and how this aligns with your communication goals.
SPECIAL GUEST
Emily F. Popek, APR
Vice President, Strategic Communications
Nichols Strategies, California
Email: emily@nicholsstrategies.com
LinkedIn: https://www.linkedin.com/in/emily-f-popek/
Twitter/X: @EmilyPopek
Website: https://nicholsstrategies.com/
Twitter/X: https://x.com/nicholsstrat
LinkedIn: https://www.linkedin.com/company/nichols-strategies/
YouTube: https://www.youtube.com/channel/UCAgfCvRLmrIIDXiFPw2Jl1A
USEFUL INFORMATION
- Overview of the new federal rule on accessibility. This page spells out the standards, the timeline, and the exceptions.
- Go-to resource for understanding the WCAG standards - w3.org
- Follow this page for tips on creating accessible content - https://www.facebook.com/a11yawareness and join this private Facebook group - https://www.facebook.com/groups/110948031049165
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- Strategic Investment in Communications: In 2021, the School District of Holmen created a new Communications Specialist position. Travis Judell, with his background in media, has revolutionized the district's communication and engagement efforts, serving approximately 3,000 students.
- Mastering Multi-Platform Content Strategy: Discover Travis's approach to content development for Facebook and Instagram. He shares his professional toolkit, emphasizing the critical importance of timely content delivery—sometimes posting event coverage within minutes! Learn his secrets for maintaining high-quality, engaging content across platforms.
- Relationship-Driven Storytelling: Explore how building strong relationships within the school community leads to discovering compelling stories. Travis reveals how his high-quality content created a positive feedback loop: as students saw their peers featured in professional-grade photos and videos, they actively sought to be part of the storytelling, further enriching the content.
- Creating Ripple Effects Through Compelling Content: From viral annual back-to-school videos to heartwarming classroom field trip coverage, Travis shares his favorite stories that have resonated beyond the school community.
SPECIAL GUEST
Travis Judell
Communications Specialist
School District of Holmen, Wisconsin
Email: judtra@holmen.k12.wi.us
LinkedIn: Travis Judell
Website: https://www.holmen.k12.wi.us
Facebook: https://www.facebook.com/holmenschools
Instagram: https://www.instagram.com/holmenschooldistrict
USEFUL INFORMATION
- Great stories:
- Father vs Son Wrestling Duel
- Holmen Devils Lake April 2024
- Holmen Devils Lake April 2023
- Devils Lake 2022 Video
- Bus Driver Story
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
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- Jennifer Salyards may have been the Director of Communications at Stephenville ISD, Texas, for just 14 months, but her impact is already making waves. A former Principal, Jennifer is embracing this newly created position and telling the district’s stories like never before.
- In this episode, Jennifer shares the key to her success: relationships. Whether connecting with colleagues across the district or networking with peers in other schools, she’s building a strong support system that’s helping her thrive in a department of one.
- If you’re tired of wishing social media could be easier, this conversation is for you! Jennifer reveals how joining the #SocialSchool4EDU membership has transformed her approach to storytelling and elevated her district’s social media presence.
- Listen in for actionable ideas on telling great stories, and stick around for Jennifer’s game-changing social media tip at the end—it might just revolutionize how you share your school’s stories!
SPECIAL GUEST
Jennifer Salyards, M.Ed.
Director of Communications
Stephenville Independent School District, Texas
Email: jennifer.salyards@sville.us
Website: https://www.sville.us
Facebook: https://www.facebook.com/stephenvilleisd/
Instagram: https://www.instagram.com/stephenvilleisd/
USEFUL INFORMATION
- Jennifer’s examples:
- Link to #TBT post
- Link to First Day of School post
- Link to SRO Vehicle Student Design Contest
- Link to SRO Vehicle winning the Texas School Safety Center "Best Police Unit" Contest
- Link to Girl Scout Bus Stop Service Project
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
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www.SocialSchool4EDU.com
- Are you curious about Facebook's Performance Bonus program and how it could benefit your school district? In this episode, we’ll walk you through the steps to set up Facebook performance bonuses for school district social media pages. You'll discover key steps like creating a separate district bank account for receiving funds and assigning the right financial administrators to manage them.
- San Benito CISD has already experienced impressive results, generating significant revenue across its district and school pages since March 2023. Find out how much they’ve earned and the strategies that drove their success!
- Are you worried about getting your finance department on board? Luis and Maria share practical tips on how they gained buy-in and made the program work for their district.
- Plus, you'll learn innovative ways to reinvest these earnings into social media tools and resources that enhance content creation, boost engagement, and drive even greater results!
SPECIAL GUESTS
Luis Gonzales, Jr.
Director of Public Relations and Social Media
San Benito CISD, Texas
Email: lgonzales@sbcisd.net
Maria Guajardo
Communications Specialist
San Benito CISD, Texas
Email: meguajardo@sbcisd.net
Website: https://www.sbcisd.net/
Facebook: https://facebook.com/sbcisd
Instagram: https://instagram.com/sanbenito.cisd
USEFUL INFORMATION
- Link to a video post that was shared more than 90 times - Cheers to 50 Years!
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- Discover how St. Joseph Catholic School increased enrollment from 140 to 201 students in just four years through strategic marketing and social media efforts.
- Uncover three proven strategies to boost enrollment at your school, including the power of dedicated marketing personnel and multi-channel communications.
- Learn how to elevate your school's brand on a budget with practical tips on color psychology, style guides, and capturing compelling "marketing photos."
- Master the art of "controlling the parking lot" - a powerful technique to influence positive word-of-mouth marketing among parents and the community.
- Gain unique insights on balancing religious content in social media for faith-based schools, attracting diverse families while maintaining your school’s identity.
SPECIAL GUEST
Mrs. Emily Hagen
Director of Marketing and Advancement
St. Joseph Catholic School - Rice Lake, Wisconsin
Email: e.hagen@sjsricelake.org
Personal Facebook: https://www.facebook.com/emily.hagen.908/
Personal Instagram: https://www.instagram.com/emihag87/
Website: https://www.sjsricelake.org
Facebook: https://www.facebook.com/SJSricelake/
Instagram: https://www.instagram.com/sjsricelake/
USEFUL INFORMATION
- Emily’s examples
- Free Facebook Group referenced in the introduction
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
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www.SocialSchool4EDU.com
- Community Building through Social Media: Carrie Birchler emphasizes the importance of using social media, especially Facebook and Instagram, to build a sense of community and engage both current and prospective families in a school setting.
- Content Gathering from Teachers: She shares her approach to gathering content for social media, including using QR codes and posters to make it easy for staff to submit stories and photos, ensuring regular and authentic content sharing.
- Using Asana for Social Media Planning: Carrie discusses how she uses the project management tool Asana to plan and organize social media content for the entire school year, keeping track of recurring tasks and aligning posts with key school events.
- Storytelling and Acknowledgement: She highlights the value of acknowledging the contributions of all school community members—students, staff, and parents—in storytelling to showcase a school’s success and foster a supportive environment.
SPECIAL GUEST
Carrie Birchler
Community Engagement, Recruitment and Enrollment Coordinator
Allegiance STEAM Academy, California
Email: carrie.birchler@asathrive.org
Website: https://asathrive.org
Facebook: https://www.facebook.com/allegiancesteamacademy
Instagram: https://www.instagram.com/allegiancesteamacademy/
USEFUL INFORMATION
- Carrie’s examples:
- 6TH GRADE MANNEQUIN CHALLENGE
- FILIPINO DANCE IN PE CLASS
- APEX PROTECTION PROJECT VISIT FROM WOLVES
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
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- Why Video Matters: Rob Wiltsey breaks down the crucial role that video plays in your social media strategy.
- Content Inspiration: Learn how to take what grabs your attention while scrolling and apply it to your school's content.
- Engaging Video Hooks: Rob shares three effective video hooks that resonate with traditional social media users.
- Creative Strategies: Discover a proven tactic from School Shine that has earned significant shares across districts.
- Viral Success Story: Dive into how the Chino Valley Virtual Choir went viral in 2020 and the unique Reddit strategy that caught national media attention.
SPECIAL GUEST
Rob Wiltsey
Founder
School Shine, California
Email: rob@schoolshine.org
Website: https://www.schoolshine.org
LinkedIn: https://www.linkedin.com/company/school-shine/
USEFUL INFORMATION
- Video - Covina-Valley Kindergarten Registration
- Chino Valley Virtual Choir performance
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
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- Discover how Karen Briones transitioned from parent volunteer to Communications Coordinator, shaping her role to amplify the district’s voice.
- Learn Karen's strategies for capturing authentic student voices in school videos, from interview tips to using natural light for better visuals.
- Explore the creative process behind impactful video storytelling, including how to maximize student engagement and showcase your district’s strategic plan.
- Get insider tips on editing and repurposing video content to tell compelling stories across multiple platforms, even with limited resources.
SPECIAL GUEST
Karen Briones, APR
Communications Coordinator
Los Gatos Union School District, California
Email: kbriones@lgusd.org
Website: https://www.lgusd.org
Facebook: https://www.facebook.com/LosGatosUnionSchoolDistrict
Instagram: https://www.instagram.com/wearelgusd/
YouTube: https://www.youtube.com/@lgusdmedia1859
USEFUL INFORMATION
- Karen’s video examples and equipment list
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
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www.SocialSchool4EDU.com
- Discover how Higley Unified School District effectively leverages social media to engage young families in a competitive school choice environment.
- Learn the video content strategies that drive engagement, including the use of trending audio and authentic storytelling.
- Get insider tips on tools like CapCut, Canva, and Adobe Rush to create impactful videos—no expensive equipment needed.
- Understand the importance of meeting your audience where they are and speaking their language to enhance communication and engagement.
SPECIAL GUESTS
Jessica Bautista
Director of Marketing & Public Information
Higley Unified School District, Arizona
Email: jessica.bautista@husd.org
Twitter: @OurLifeinAZ
Luz Capiral
Marketing Specialist
Higley Unified School District, Arizona
Email: luz.capiral@husd.org
Website: https://www.husd.org
Facebook: https://www.facebook.com/HigleyUnifiedSchoolDistrict
Instagram: https://www.instagram.com/Higley365
Twitter: https://x.com/HigleyDistrict
USEFUL INFORMATION
- Job recruitment Reel
- POV Graduation Reel
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- October is National Principal Month! Tune in for a lively discussion packed with creative ideas to celebrate your principals on social media.
- Pressed for time? We’ve got you covered with quick and easy post ideas that take less than 5 minutes—no graphics required!
- Ready to jump in with a little more effort? We’ll share some fun questions you can ask your principals to help your community get to know them better.
- Don’t miss the chance to drive engagement with #ThrowbackThursday photos of your principals as babies or high school seniors—perfect for boosting likes, comments, and shares!
Email: andrea@socialschool4edu.com
Follow Andrea on Twitter/X: @andreagribble
Website: www.socialschool4edu.com
Facebook: https://www.facebook.com/socialschool4edu
SPECIAL GUEST
Melissa Marti
Director of Membership
#SocialSchool4EDU
Email: thecrew.ss4edu@gmail.com
Facebook pages that Melissa manages: Hibbing Schools in Minnesota and Pittsville School District in Wisconsin
USEFUL INFORMATION
- Social media post examples
- Free PDF Download: 2024-2025 Calendar of Celebrations
- #SocialSchool4EDU Blog: How To Celebrate Your School Principals on Social Media during National Principals Month
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
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- The evolution of social media and communication has come a long way since Brian started working after college in the ‘90s. Take a quick trip down memory lane to see how far we’ve come.
- Social media is worth it. We discuss the impact and importance of this powerful communication tool for schools.
- There is a new program available called the Donovan Group Communication Academy. Currently available in six states, it will launch nationwide soon. Find out what it covers and who should consider applying.
SPECIAL GUEST
Brian Nicol
Partner
Donovan Group, Headquarters located in Wisconsin
Email: brian.nicol@donovan-group.com
Twitter/X: @bsnicol2
Website: https://donovan-group.com/
Facebook: https://www.facebook.com/donovangroup/
Twitter/X: @DonovanGroup
USEFUL INFORMATION
- Learn more about the Donovan Group Communication Academy
- Howard Suamico Reel introducing Principals
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- As a Principal - you can impact family engagement with social media posts! Learn how Angie does this in her small elementary school of 350 students.
- Learn about the project-based learning project College Wear Wednesdays! This program is so much more than a social media photo opportunity.
- Are you struggling with student privacy? Angie shares her practical advice.
SPECIAL GUEST
Angie Balius
Principal of Stanley Elementary
Garden Grove Unified School District, California
Email: abalius@ggusd.us
Website: https://stanley.ggusd.us/
Facebook: https://www.facebook.com/StanleyGGUSD/
Instagram: https://www.instagram.com/stanleyggusd/
USEFUL INFORMATION
- Slide Deck - College Wear Wednesday
- Post showcasing new SWAG received
- Post showcasing kids on College Wear Wednesday
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
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www.SocialSchool4EDU.com
- Discover the ins and outs of social media management at Lincoln Unified School District with Tyler Heberle, a one-person communications powerhouse. Tyler manages the social media presence for 12 schools and the district, showcasing how he balances it all.
- Don’t miss Tyler’s insights on leveraging video strategy, including a viral moment featuring a simple yet impactful marching band clip.
- Learn how celebrating staff can captivate your audience as Tyler walks you through his heartfelt tribute to a retiring choir instructor, which even garnered local media attention.
SPECIAL GUEST
Tyler Heberle
Media Communication Specialist
Lincoln Unified School District, California
Email: theberle@lusd.net
Website: https://www.lusd.net/
Facebook: https://www.facebook.com/LUSDStockton
Instagram: https://www.instagram.com/lincolnunifiedschooldistrict/
Twitter: https://x.com/LUSDTweets
Threads: https://www.threads.net/@lincolnunifiedschooldistrict
USEFUL INFORMATION
- Retirement post for Paul Kimball that led to local media coverage.
- High school marching band post that went viral!
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
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www.SocialSchool4EDU.com
Listen in to learn more about:
- Leveraging Social Media for School Engagement: Montana shares how she revived Maricopa Unified School District's social media presence, transforming inactive accounts into vibrant platforms for community engagement.
- Navigating Career Transitions: Montana discusses her journey from being laid off in HR to finding her passion in school communications, emphasizing the importance of pursuing what you love and the unexpected opportunities that can arise from setbacks.
- Building and Managing a Social Media Team: Learn Montana's strategies for creating and managing a team of key communicators at each school, ensuring consistent and engaging content across multiple social media platforms.
- Maximizing Resources and Community Support: Montana highlights the invaluable support and resources available through membership groups like #SocialSchool4EDU, and how collaborating with other school communicators can enhance your social media efforts.
SPECIAL GUEST
Montana Roberts
Webmaster & Social Media Specialist
Maricopa Unified School District, Arizona
Email: mroberts@musd20.org
Personal IG: @montanaloma_rob
Personal FB: @TanaLiz
Website: https://www.musd20.org
Facebook: https://www.facebook.com/MUSD20/
Instagram: https://www.instagram.com/maricopausd20/
USEFUL INFORMATION
- Blog - 20 Social Media Ideas for the First Day of School (and Back-to-School Season!)
- Back to School Membership Special - try 6 months for only $395. You must sign up by 8/31/24. Learn more here: https://socialschool4edu.com/
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
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- The big, bad algorithm is constantly changing! If you’re struggling with the reach of your social media videos, then you’ve tuned in to the right podcast.
- Learn the latest stats and facts behind what social media platforms are paying attention to when it comes to video.
- Grab the 6-part video checklist you need to consider before starting your next video project.
- Discover the most important element in your video to capture more views.
Email: andrea@socialschool4edu.com
Follow Andrea on Twitter/X: @andreagribble
Website: www.socialschool4edu.com
Facebook: https://www.facebook.com/socialschool4edu
SPECIAL GUEST
Jake Sturgis, APR
CEO/Founder
Captivate Media + Consulting, Minnesota
Email: jake@captivatemedia.us
Follow Jake on Twitter/X: @_JakeSturgis
Website: https://www.captivatemedia.us/
Facebook: https://www.facebook.com/CaptivateMediaConsulting
USEFUL INFORMATION
- Webinar - Outsmarting the Algorithm with Your Social Videos. This includes the “New Video Checklist” download!
- New Auburn Facebook pinned post
- Back to School Membership Special - try 6 months for only $395. You must sign up by 8/31/24. Learn more here: https://socialschool4edu.com/
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
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It’s almost time for the first bell to ring in the new 2024-2025 school year. Listen up for some simple strategies for social media magic! In this episode, you’ll learn:
- Creative ways to use social media for back-to-school information sharing, including creating Facebook albums with customized templates
- Strategies for collecting and showcasing first-day-of-school photos from families
- Must-have photo opportunities to capture the excitement of the new school year
- Tips for managing social media across multiple school campuses and engaging your entire district community
Email: andrea@socialschool4edu.com
Follow Andrea on Twitter/X: @andreagribble
Website: www.socialschool4edu.com
Facebook: https://www.facebook.com/socialschool4edu
USEFUL INFORMATION
- Organizing Your Back-to-School Communications on Social Media - Blog
- Staff ideas:
- Welcome staff back with students - Reel
- Reel with staff holding a sign welcoming students back to school
- Staff returns - take photos like these!
- Reel with sunglasses
- First Day tips:
- Ask families to share their first day of school pictures - like this
- Consider sharing a template for families to print - like this
- Senior sunrise
- Greeting students off of bus
- SRO officers first day of school photo
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
- Discover the secrets to creating surveys that people actually want to complete.
- Find out why timing is crucial when asking for feedback - and how to get it right.
- Learn the tricks to explaining complicated school stuff so everyone "gets it."
- Uncover how some schools turned survey answers into big wins - and how you can, too!
SPECIAL GUESTS
Rob DeMeuse
Research Director
School Perceptions, Wisconsin
Email: rdemeuse@schoolperceptions.com
Scott Girard
Communications Specialist
School Perceptions, Wisconsin
Email: sgirard@schoolperceptions.com
Website: https://www.schoolperceptions.com/
Twitter: @School_Percept
Need help? Email info@schoolperceptions.com
Phone: 262-644-4300
USEFUL INFORMATION
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
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www.SocialSchool4EDU.com
- Early Insights: Learn how Kate Brown first discovered the power of social media during her retail job in college and now utilizes it to enhance her district’s visibility in Wisconsin, reaching thousands daily for free.
- Boosting Recruitment: Explore how LinkedIn has successfully increased job applicant numbers for the Waterford district.
- Branding Basics: Kate shares simple steps for schools beginning to think about branding and its significance.
- Storytelling Success: Discover two of Kate’s favorite stories from the 2023-2024 school year, complete with examples of successful posts.
SPECIAL GUEST
Kate Brown
Director of Marketing and Communications
Waterford Union High School and Waterford Graded School District, Wisconsin
Email: kbrown@wuhs.us
Twitter: @dabnkat
Website: https://www.wuhs.us
Facebook: https://www.facebook.com/WaterfordUnionHS/
Instagram: www.instagram.com/waterfordunion
Twitter: https://twitter.com/WaterfordUnion
LinkedIn: www.linkedin.com/school/waterford-union-high-school
USEFUL INFORMATION
- Before & After Branding Examples
- District Branding Kit
- Elementary 1-page Branding Guide
- Youth Leadership Forum
- Facebook Post
- Website Post
- Senior Citizen Brewer Cook Out Facebook Post
- Senior Citizen Tech Help
- Facebook Post one
- Facebook Post two
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
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Educator burnout is reaching critical levels across K12 settings, underscoring the urgent need for effective health and wellness strategies. Join us as we speak with Alexis Overstreet, LCSW, a dedicated psychotherapist who empowers educators and schools to tackle these challenges head-on.
- Unpack the Effects: Dive into the common physical and emotional side effects of stress, overwhelm, and trauma in educational environments.
- Practical Solutions: Discover three actionable strategies to mitigate these effects, complete with a step-by-step guide to integrate these methods into your daily routine seamlessly.
- Impact Others: Learn how to apply these insights and strategies within your school or organization, fostering a healthier, more supportive educational environment.
SPECIAL GUEST
Alexis Overstreet, LCSW
CEO, Founder, Therapist, Wellness Coach
Metaspace Wellness, North Carolina
Email: alexisoverstreet1@gmail.com
Website: https://www.metaspacewellness.com
Facebook: @alexis.overstreet
Instagram: @hey.alexis.o
LinkedIn: https://www.linkedin.com/in/alexis-overstreet/
USEFUL INFORMATION
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
In this episode, you'll discover:
- Best Practices for School Communication - Start the school year strong with expert strategies from Brian, who brings 10 years of experience in school PR.
- How to Engage Your Audience with Real Stories - Learn about Brian's innovative system for gathering over 2,000 stories from staff, enhancing engagement and content richness.
- The Power of QR Codes in Communication - Discover how QR codes can revolutionize your print materials, making updates seamless and accessible.
- Essential Pre-School Year Staff Discussions - Brian outlines crucial communication topics to cover with your staff before the school year begins, ensuring everyone is on the same page.
SPECIAL GUEST
Brian Bridges
Director of Communications and Public Relations
Lake Hamilton School District, Arkansas
Past-President of ArkaNSPRA
Email: brian.bridges@lhwolves.net
Website: https://www.lhwolves.net
Facebook: https://www.facebook.com/LHSDWolves
Instagram: https://www.instagram.com/lhsd_wolves/
Twitter: https://twitter.com/LHSD_WOLVES
USEFUL INFORMATION
- Back to School Mailer
- Interview tips for athletes
- Website link with branding details
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
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Free Video Training: Learn the simple secrets behind social media for K12 schools!
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In this episode, you'll discover:
- Understanding the Need: Insights into Richfield Public Schools’ approach to identifying a communication platform that meets the needs of families, staff, and students.
- Best Practices for Rollout: Jennifer and Laura share crucial steps and best practices for successfully launching a new districtwide platform.
- Overcoming Challenges: Learn from the good, the bad, and the challenging aspects of their March 2023 rollout.
- Assessing Success: Discover why Jennifer and Laura believe their rollout was successful and the key factors that contributed to this achievement.
- Future Planning: Stay tuned for valuable social media tips to enhance your storytelling in the 2024-2025 school year.
SPECIAL GUESTS
Jennifer Valley
Director of Marketing
**Richfield Public Schools, Minnesota
Email: jennifer.valley@rpsmn.org**
Laura Hrad
Digital Communications Specialist
**Richfield Public Schools, Minnesota
Email: laura.otterness@rpsmn.org**
Website: https://www.richfieldschools.org
Facebook: @RPS280
Twitter: @Richfield280
Instagram: @richfield280
LinkedIn: https://linkedin.com/school/richfield-public-schools
Email questions to socialmedia@rpsmn.org **or visit their website and hit the “I have a question” link at the bottom of any page!
USEFUL INFORMATION**
- Survey Examples from Richfield
- Sign up for my FREE Summer Book Club - Register here!
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
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- Summer is here, and I know you are already thinking about next school year! Let’s set you up for success with five pro tips to help boost your social media game next year.
- Today, I’ll break down five tasks or projects and provide supporting resources to help you complete them.
- Have questions? I’m always available. I’m also excited to invite you to a free professional development series starting this month! Listen to the end to learn more.
Email: andrea@socialschool4edu.com
Follow Andrea on Twitter/X: @andreagribble
Website: www.socialschool4edu.com
Facebook: https://www.facebook.com/socialschool4edu
USEFUL INFORMATION
- All resources on 5 pro tips are located here.
- Sign up for my FREE summer book club here!
- Join the FREE Facebook group - The K12 School PR and Communications Community
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Orders of 10 or more receive a quantity discount. Learn more on my website!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
www.SocialSchool4EDU.com
In this episode, you’ll discover:
- Why Communication Matters: Explore how most school issues stem from communication gaps and how Comm Camp addresses these challenges head-on.
- Comprehensive Training Topics: Get a rundown of what’s covered at Comm Camp, from crisis management and recruitment strategies to social media prowess and campaign tactics.
- Sara’s Insights: Hear firsthand from Sara about the most impactful outcomes of Comm Camp for her district. The revelation might surprise you!
- Social Media Tips: Don’t miss the end of the episode when Sara reveals a crucial social media strategy that could significantly broaden your audience's reach.
Tune in to learn how you can implement these strategies to boost your leadership communication skills and enhance the overall success of your school community.
SPECIAL GUEST
Sara Meredith
Public Relations Coordinator
Peoria Unified School District, Arizona
Email: smeredith@pusd11.net
LinkedIn: @sarajsnow
Website: http://www.peoriaunified.org
Facebook: https://www.facebook.com/peoriaunified
Instagram: @peoriaunified11
USEFUL INFORMATION
- #WhyPeoriaUnified Facebook post example from staff
- One-page handout explaining Comm Camp
- PRo Tips used in newsletter
- Toolkit to help teachers share content via social media
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
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www.SocialSchool4EDU.com
- I’m so excited for you to learn from our guest today! Eric has helped Colton Joint Unified School District grow their followers by more than 400% in the last 10 months. He’s sharing his best tips today.
- Eric gives three tips for improving your video content on Instagram. They include who should be featured in the content, how to start your content and the ideal length.
- What you share is as important as how you share it. Eric shares his Instagram screen to show how to apply settings and options to increase your reach!
SPECIAL GUEST
Eric Perez
Communications Specialist
Colton Joint Unified School District, California
Email: Eric_Perez@CJUSD.net
LinkedIn: Eric Perez
Website: https://www.cjusd.net/
Facebook: https://www.facebook.com/ColtonJUSD
Instagram: @coltonjusd
USEFUL INFORMATION
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- Many schools are aspiring to grow enrollment these days. Learn why Superintendent John Hannah believes Morton School District is adding students.
- In a small district, finding the person and time to manage social media successfully is a struggle. After an internet search, John discovered #SocialSchool4EDU, and he’ll share its impact in his community, including passing their first bond since 1998.
- Training your staff on the types of moments to capture is critical. Morton reminds their team to capture active, daily moments - not just the staged, posed photos.
- As a leader, John’s best social media tip is to let your staff tell the story. They interact with families and students every day, and they can provide authentic, personal stories that allow the community to truly see what is happening in your school.
SPECIAL GUEST
John Hannah
Superintendent
Morton School District, Washington
Email: jhannah@morton.k12.wa.us
Website: https://morton.k12.wa.us
Facebook: https://www.facebook.com/MortonSchoolDistrict214
Instagram: @mortonsd214
USEFUL INFORMATION
- Mock Trial Video
- Podcast table and link to an episode with 6th grader Brody - click here!
- Sign up for my FREE summer book club here!
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- Understanding Branding: Learn the dual aspects of branding—strategy and design—and why both are crucial for your school’s identity.
- Common Branding Mistakes in K12: Madison Carr, an expert in school branding, discusses the typical pitfalls schools face in their branding efforts and how to avoid them.
- Beyond Visuals: Discover why effective branding is more than just aesthetics like logos and colors and why settling for low-quality visuals can negatively impact your school's perception.
- The Power of Words: Words shape your brand. Madison provides insights on selecting powerful messaging that aligns with your school’s vision and resonates across all communication channels.
Why Listen? This episode is essential for school communicators looking to enhance their branding strategy amidst growing school choice. Gain practical tips and insights to elevate your school’s brand and stand out!
SPECIAL GUEST
Madison Carr
Creative Director
Creative Chameleon Studio, Ohio
Email: hello@creativechameleonstudio.com
LinkedIn: https://www.linkedin.com/in/madisoncarr/
Website: https://www.creativechameleonstudio.com/
USEFUL INFORMATION
- Madison’s examples:
- Bellevue Children's Academy: https://bcacademy.com/
- Willows Preparatory School: https://willowsprep.com/
- Student story video from Marshalltown, IA.
- Join membership now and you won’t pay until July! Learn more here.
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- AI is impacting everything these days, and today, you’ll learn how it can help improve customer service for your school!
- AI chatbots work in two ways. First, they help provide self-service support for your families (or customers). But almost more importantly, they provide a ton of data that can help improve your website and other communication efforts!
- Need examples? Teddy shares several examples of how schools use his tool, AlwaysOn, to improve the customer experience and make time for things requiring in-person interaction.
- Learn about some of the best AI tools that Teddy sees schools using now.
SPECIAL GUEST
Teddy Daiber
Founder & CEO at AlwaysOn, California
Email: teddy@alwayson.ai
LinkedIn: https://www.linkedin.com/in/teddy-daiber-52648385/
Website: https://alwayson.ai/
LinkedIn: https://www.linkedin.com/company/alwaysonai
USEFUL INFORMATION
- Short video of Steve Jobs explaining what a personal computer is - similar to explaining AI.
- Join our FREE Facebook community now: The K12 School PR and Communications Community.
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- All schools need to consider marketing, but what is the best way to train your ever-changing and growing team? Ashley was up for the task, and today, you’ll learn about her Digital Leaders Cohort.
- Harmony Public Schools is a public charter that opened back in 2000. They have over 60 locations in Texas. Find out why and how they are expanding when many districts are shrinking.
- Setting up professional development for a large group can be intimidating. Ashley doesn’t have all the answers, but she will dive deep into her pilot run of a structured, accredited cohort focused on empowering her school's social media managers.
SPECIAL GUEST
Ashley Gomez
Director of Marketing
Harmony Public Schools, Texas
Instagram: @ashley_gom_
Email: ashley.gomez@harmonytx.org
Website: https://www.harmonytx.org/
Facebook: https://www.facebook.com/HarmonyTexas
Instagram: @harmonytexas
USEFUL INFORMATION
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now! Bulk pricing for orders over 10 is available.
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
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www.SocialSchool4EDU.com
- You read the headline right—there are times when I hate my job in school social media, and today, I share five of them at the top of my list.
- Don’t worry—I don’t leave you totally down and out. With each situation that frustrates me, I share what we can do to help!
- The list could be long. What do you hate most about your role? Please let me know- send me an email or message me on Twitter/X!
Email: andrea@socialschool4edu.com
Follow Andrea on Twitter/X: @andreagribble
Website: www.socialschool4edu.com
Facebook: https://www.facebook.com/socialschool4edu
USEFUL INFORMATION
- Sign up for our free e-newsletter - click here
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Orders of 10 or more receive a quantity discount. Learn more on my website!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
www.SocialSchool4EDU.com
- From the moment I looked at Downingtown Area School District's social media pages, I knew I needed to feature the brilliant people behind their social media storytelling! Today, you’ll meet Jenn and Allison.
- Learn how Jenn added a communications manager role to her district of 13,0000 students in 2022 so they could focus on the day-to-day stories happening in their 16 schools.
- How do you grow your Instagram followers? Allison will share her insight—and you must check out their Instagram page!
- There are a lot of different categories of content to share. Find out what the 8 A’s stand for and how Downingtown uses them to drive its social media strategy.
SPECIAL GUEST
Jennifer Shealy
Director of Communications
Downingtown Area School District, Pennsylvania
Email: jshealy@dasd.org
Allison Gangl
Communications Manager
Downingtown Area School District, Pennsylvania
Email: agangl@dasd.org
Website: https://www.dasd.org
Facebook: https://www.facebook.com/downingtownschools
Instagram: @downingtown_area_sd
USEFUL INFORMATION
- All newsletter subscribers will be invited to the “2024 Best of Social Media Awards” Webinar coming up on May 10th. Sign up here if you aren’t already on my newsletter list!
- Post examples:
- Bullying awareness
- Black History Month - learning moment post!
- Special Olympics Photos
- Autism Acceptance and Awareness Month Video (turn on sound)
- Student-created Happy Diwali video -(turn on sound)
- Indian Heritage celebration -(turn on sound)
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- Take your social media to the next level with student interns! Today, you’ll learn from the intern coordinator and one of the media associates at this career technical school in Pennsylvania.
- If you are diving into social media and using students to help, you may have fear holding you back. Learn how Jeanise tackled that.
- Emma discusses her job responsibilities of creating and promoting content on social media pages and offers some advice for other students who are helping with content creation.
- See how student storytelling has impacted MBIT - and how one video even went viral!
SPECIAL GUESTS
Jeanise Dimitri
Community Engagement & Public Relations Coordinator
Middle Bucks Institute of Technology (MBIT), Pennsylvania
Email: jdimitri@mbit.org
Emma Danilowicz
Student Intern
Middle Bucks Institute of Technology (MBIT), Pennsylvania
Website: https://www.mbit.org
Facebook: @MiddleBucksInstituteTech
Twitter: @middlebucks
Instagram: @middle_bucks
TikTok: @midbuckstech
LinkedIn: https://www.linkedin.com/school/middle-bucks-institute-of-technology/
YouTube: https://www.youtube.com/channel/UCb_DFtwI83phpYiqK2wW6kw
USEFUL INFORMATION
- Viral Back Pack contest
- Emma’s New Year’s Resolution post
- From the K12PRTip - 10 Ways to Start a Post
- 📣 Let’s hear it for...
- 🌟 Field trip alert! 🌟
- Spread the word! 💛💙
- Guess what our 6th graders have been up to???
- Help us congratulate... 👏👏👏
- 🎉Our students had a blast...
- Check out...
- Way to #BeABobcat...
- What an awesome day for...
- 👀Let’s take a peek in the classroom…
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
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www.SocialSchool4EDU.com
- Lesley’s experience with schools dates back to 2001, and she goes in-depth today on the US Department of Justice’s 575-page report on the Uvalde school shooting.
- Learn the key findings from the report and the steps you can take to help your school prepare.
- Grab Lesley’s free 8-page toolkit as a conversation starter at your school.
- Discover 3 critical social media tips to remember when navigating a crisis.
SPECIAL GUEST
Lesley Bruinton, APR
CEO & President at School Spirit PR
Email: lesley@schoolspiritpr.com
Twitter/X: @lesleybruinton
Website: www.SchoolSpiritPR.com
Twitter/X: @SchoolSpiritPR
LinkedIn: https://www.linkedin.com/company/school-spirit-pr
USEFUL INFORMATION
- Lesley’s toolkit - download here!
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- Instagram reach is up 40% at Central Heights ISD in Texas. Why? They are using students as storytellers!
- Meet Elesban, a high school junior who is a tech aid this year. Tracy McCown will explain this pass/fail class available for juniors and seniors.
- Find out Elesban’s favorite project that she has worked on so far and the tools she used to make it.
- Do you need more content from staff? Tracy’s simple trick has skyrocketed her stories from classroom teachers!
SPECIAL GUEST
Tracy McCown
Instructional Technology Specialist
Central Heights ISD, Texas
Elesban Sanchez
High School Student - Junior
Central Heights ISD, Texas
Email: tracy.mccown@centralhts.net
Twitter: @TracyMcCown
Website: https://www.centralhts.org
Facebook: https://www.facebook.com/CentralHeightsISD
Instagram: @CentralHeightsISD
USEFUL INFORMATION
- Apply now for our Social Media Awards for 2024 - click here. The deadline is 4/1/24.
- Elesban’s favorite video of their Christmas Decorating Contest- view it here.
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- School PR is a stressful and demanding profession. Many of us struggle with maintaining our physical and mental wellness - and today, we have a guest who is getting very vulnerable in sharing her journey!
- Krystyna shares what triggered her habit changes in June of 2022 and walks us through exactly how she got started, why she had to pivot along the way (like when school started and it got more challenging to squeeze in her workouts), and what has kept it going after nearly two years.
- The transformation that has happened has impacted her personal life and her professional career.
- Today is mostly about taking care of yourself, but of course, we’ll wrap up with a social media tip!
SPECIAL GUEST
Krystyna Baumgartner, APR
Public Relations Specialist
Email: krystyna.baumgartner@gmail.com
Instagram: @kmbaumgartner
Twitter: @Kmbaumgartner
USEFUL INFORMATION
- Apply now for our Social Media Awards for 2024 - click here. The deadline is 4/1/24.
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
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www.SocialSchool4EDU.com
- One campus, three schools, and 1,800 students - today, you’ll learn how this Wisconsin school district has ignited its engagement with students, staff, and beyond using social media.
- Want some new video ideas for your school leaders? You’ll hear the details behind two different campaigns that could quickly be started at your school.
- Giving your local community businesses some love can help skyrocket your reach. Find out why and how they got the “Where is Buddy the Elf?” feature going.
- Balancing content between three schools on one district platform isn’t easy. Sam will share her practical tips with you as we wrap up the interview.
SPECIAL GUEST
Samantha Pederson
Public Relations Specialist
School District of West Salem, Wisconsin
Email: pederson.samantha@wsalem.k12.wi.us
Website: https://www.wsalem.k12.wi.us
Facebook: @SchoolDistrictofWestSalem
Instagram: @schooldistrictofwestsalem
Twitter: @WestSalemSD
USEFUL INFORMATION
- Samantha’s examples
- Read Across America - Would You Rather
- Teen Culture - Would You Rather
- Finish the Lyric
- Favorite Buddy the Elf
- Basketball Post
- Apply now for our Social Media Awards for 2024 - click here. The deadline is 4/1/24.
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
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www.SocialSchool4EDU.com
- You may think consistent social media storytelling is impossible in a one-person communications department. Alice was once in that thought camp, but today, she shares the simple strategies she has implemented that have transformed how their district shows up online and beyond.
- Making decisions on where to share different types of content can be challenging. Find out some tips that are working well for Mahtomedi Public Schools.
- If you’re struggling to get content, you’re not alone. Learn the 4 specific ways Alice has increased stories from her staff. She’ll even share an awesome Canva template below that you can admire and acquire!
- What is the best quote from this highly valuable conversation? “Good stories don’t expire!” Alice says to avoid the pressure of needing to post everything in the moment. The story will still be worth sharing tomorrow, next week, or even next month!
SPECIAL GUEST
Alice Seuffert
Director of Communications
Mahtomedi Public Schools, MN
Email: alice.seuffert@isd832.net
Website: https://www.mahtomedi.k12.mn.us/
Facebook: https://www.facebook.com/mahtomedipublicschools
Instagram: https://www.instagram.com/mahtomedi832/
USEFUL INFORMATION
- Click here for a ton of resources that Alice mentioned during her interview!
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- Want to get students involved in social media storytelling but not sure where to start? Today’s episode is here to help!
- Many of us think kids will just know how to use social media because they use it personally, but that’s not the case! They may be used to sharing about their own lives, but they have never considered using it as a school or district. Jill shares two tips for training students.
- Competition can spark creativity. Learn more about the Content Generation Workshop that happens each fall. It’s not limited to Class Intercom customers, and there is a virtual option!
SPECIAL GUEST
Dr. Jill Johnson
President
Class Intercom, Nebraska
Email: jill@classintercom.com
Twitter: @drjilljohnson
Website: https://www.classintercom.com
Facebook: https://www.facebook.com/classintercom
Twitter: @classintercom
Instagram: @classintercom
LinkedIn: https://www.linkedin.com/company/classintercom/
USEFUL INFORMATION
- Learn more about the Content Generation Workshop here!
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- No communications department? No problem! Celebrating your students and staff on social media is possible without one. Meet Dr. Doug Enders, who has helped support their Facebook presence in a school of about 2,500 students.
- If you do not use social media on a personal level, you’re just like Doug! Despite not being engaged on social media in everyday life, he knew that it was an important tool. He’ll share the steps to get started, get inspired, and grow your presence.
- The Eastern Edge Podcast is a show created to highlight staff and students in the district. You’ll find out the equipment Doug needed to launch it and how it’s helping communicate and connect with staff and beyond.
- Social media takes time, but it is worth it! Learn how the extra effort is helping the district.
SPECIAL GUEST
Dr. Doug Enders
Assistant Superintendent
Eastern York School District, PA
Email: denders@easternyork.net
Website: https://www.easternyork.com
Facebook: https://www.facebook.com/p/Eastern-York-School-District-100064025018399/
USEFUL INFORMATION
- The Eastern Edge Podcast
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
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www.SocialSchool4EDU.com
- Most public schools don’t have a comprehensive marketing plan. Today, Miranda will share what this is and why you need it now, more than ever, in the current conditions of declining enrollment, poor community perception, and challenges in recruiting high-quality teachers.
- Marketing is not just selling services - that’s sales. Marketing is about influencing and inspiring behavior! Learn what that means when it comes to schools.
- Strong storytelling is a requirement if you want to connect with your audience. You’ll discover how to look at your communication efforts to see if you are storytelling or simply sharing testimonials or facts.
- Do you have leaders who want to turn comments off on social media? Listen in as Miranda and Andrea share their perspective and advice for schools!
SPECIAL GUEST
Miranda Greenwold
Chief Growth Officer for Marketing Matters by Miranda and University Lecturer in Marketing
Marketing Matters by Miranda
Email: miranda.greenwold@gmail.com
LinkedIn: https://www.linkedin.com/in/miranda-greenwold/
USEFUL INFORMATION
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- From a goodwill gesture that was captured by phone during a cross-country race to being recognized on Good Morning America, find out the full scoop from the school in Stevens Point, Wisconsin, which has about 7300 students.
- How do you take a story to the national level? Of course, it starts with a story that garners attention on social media, but then a little work must be done to secure the upper-level coverage.
- The story started with a photo, but Sarah knew providing a video would be even better. Find out how she tracked it down, received copyright approval, and remained sensitive to all students involved in sharing it.
- Sarah shares three key takeaways from this experience that every school communicator needs to hear. Make sure to listen to the end to note these key factors!
SPECIAL GUEST
Sarah O’Donnell, MS IMC
Director of Communications
Stevens Point Area Public School District, Wisconsin
Email: sodonnel@pointschools.net
Linked In: https://www.linkedin.com/in/sarahodonnellpr
Website: https://www.pointschools.net
Facebook: https://www.facebook.com/pointschools
Instagram: @pointschools
USEFUL INFORMATION
- Original Facebook post from the SPASH Panthers page (a high school page)
- Shared post on the district page
- Good Morning America post and link to video clip
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
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www.SocialSchool4EDU.com
- WooHoo! It’s time to celebrate the 200th episode of the Mastering Social Media for Schools podcast! Today, we have a special interview conducted by Bill Gribble, Andrea’s husband.
- Turning the page back to the beginning, Andrea shares how she got started and who her first mentors were early on.
- Schools still often struggle with social media. Learn the 3 keys that are most important when it comes to getting storytelling done right on platforms like Facebook and Instagram.
- What do the next 200 episodes look like? Find out by listening all the way to the end!
Email: andrea@socialschool4edu.com
Follow Andrea on Twitter: @andreagribble
Website: www.socialschool4edu.com
Facebook: https://www.facebook.com/socialschool4edu
USEFUL INFORMATION
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Orders of 10 or more receive a quantity discount. Learn more on my website!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- Do you use TV monitors to communicate in hallways, common areas, and more in your school? Then, you don’t want to miss this conversation with a school leader in digital signage!
- Many don’t realize the impact that digital signage can make. It can affect student involvement, school safety, and positive school culture!
- Some schools are doing a better job than others regarding their displays. Jennifer shares five key factors in making your digital display stand out!
- I know you are pressed for time. You’ll learn five ways to incorporate social media into the content you use for your display.
SPECIAL GUEST
Jennifer Jennings
Growth Marketing Manager
Rise Vision
Email: jennifer.jennings@risevision.com
Website: https://www.risevision.com/
Facebook: https://www.facebook.com/risevision/
Twitter: @risevision
LinkedIn: https://www.linkedin.com/company/rise-vision/
USEFUL INFORMATION
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- What is your school’s plan for social media in 2024? Are you dropping Twitter/X? Adding TikTok? Focusing on Instagram? Today, you’ll find out how others responded as we share the results of #SocialSchool4EDU’s 2023 Communications Survey.
- We had 537 responses to our annual survey - thank you to everyone who responded!
- There were a few new survey questions this year, including a statement regarding proper social media setup through Meta Business Manager. You can compare where you are to more than 500 schools in North America.
- I believe student involvement is crucial to improving engagement. The survey respondents agreed, and you will find out how schools include them in their storytelling efforts.
Email: andrea@socialschool4edu.com
Follow Andrea on Twitter: @andreagribble
Website: www.socialschool4edu.com
Facebook: https://www.facebook.com/socialschool4edu
USEFUL INFORMATION
- Link to Blog - 2023 Communications Survey Results
- Sign up for the free webinar happening on Wednesday, January 24 at noon EST, 11 am CST. Click here - How to Use Instagram for Schools in 2024.
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Orders of 10 or more receive a quantity discount. Learn more on my website!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
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- Managing six different social media profiles in a one-person shop sounds impossible. Find out how adding student interns made it possible for this CTE school in Pennsylvania.
- Developing the perfect tagline or hashtag can be challenging, but not when you get your students (and their parents) involved! Learn how #aMBITion was created and how they have incorporated it into every story they tell.
- Many school communicators struggle to get content from their staff. Find out the magic solution that transformed everything in a matter of days for MBIT.
- Is it worth it? Mark and Jeanise will share the impact their social media and storytelling efforts are making on interest, enrollment, and achievement!
SPECIAL GUESTS
Jeanise Dimitri
Community Engagement & Public Relations Coordinator
Middle Bucks Institute of Technology (MBIT), Pennsylvania
Email: jdimitri@mbit.org
Dr. Mark Covelle
Administrative Director
Middle Bucks Institute of Technology (MBIT), Pennsylvania
Email: mcovelle@mbit.org
Twitter: @mcovelle
Website: https://www.mbit.org
Facebook: @MiddleBucksInstituteTech
Twitter: @middlebucks
Instagram: @middle_bucks
TikTok: @midbuckstech
LinkedIn: https://www.linkedin.com/school/middle-bucks-institute-of-technology/
YouTube: https://www.youtube.com/channel/UCb_DFtwI83phpYiqK2wW6kw
USEFUL INFORMATION
- Check out the photos of the 10-foot light-up hashtag sign that changes colors throughout the day!
- Sign up for the free webinar happening on Wednesday, January 24 at noon EST, 11 am CST. Click here - How to Use Instagram for Schools in 2024.
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
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www.SocialSchool4EDU.com
- Instagram, videos, staff recruitment - we talked about it all in today’s interview with Erin Woodiel!
- Your phone is all you need to create great video content. Learn the steps Erin followed to create her “Day in the Life” series. Andrea’s mind was absolutely BLOWN AWAY with takeaways on how to edit voiceover with video clips!!!
- You might have Instagram envy after looking at Lee’s Summit R-7 School District’s account, but don’t worry; Erin is going to share her strategy with you.
SPECIAL GUEST
Erin Woodiel
Creative Services Specialist
Lee's Summit R-7 School District, Missouri
Email: erin.woodiel@lsr7.net
Twitter: @EEWoodiel
Instagram: @erin.woodiel
Website: https://www.lsr7.org
Facebook: https://www.facebook.com/LSR7Schools/
Instagram: @leessummitr7
USEFUL INFORMATION
- Link to Instagram Post - A Day In The Life - Ms. Lauren Millay, a First Grade Teacher
- Link to Facebook Reel with all of the comments and interaction
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
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www.SocialSchool4EDU.com
- You can gain a lot of insight from those in their 90s. I share the one piece of advice a 99-year-old choir member gave when asked what his secret was…
- New Year’s Resolutions are hard to keep. But one word? This might just be the ticket to transforming your year and your life. I’ll share my 2023 word and how it has impacted my life.
- What is your one word for 2024? Share it with me - email me or send me a DM.
- Hear the story of one school communicator who achieved a $20,000 raise this year!!
Email: andrea@socialschool4edu.com
Follow Andrea on Twitter: @andreagribble
Website: www.socialschool4edu.com
Facebook: https://www.facebook.com/socialschool4edu
USEFUL INFORMATION
- Free action plan - https://getoneword.com/
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Orders of 10 or more receive a quantity discount. Learn more on my website!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- AI can be overwhelming to us all, but Rebecca will share various resources to help you get started!
- Using platforms like Chat GPT as a strategy and thought partner is key. You’ll learn dozens of prompt ideas you can use in your role as a school communicator.
- Ethics and AI - identify what you need to be aware of to keep you and your district in good standing with your stakeholders.
SPECIAL GUEST
Rebecca Bultsma
Director of Communications & Generative AI Pro
Westwind School Division, Alberta, Canada
Email: hello@rebeccabultsma.com
Twitter: @rebeccabultsma
Website: https://www.rebeccabultsma.com
LinkedIn: https://www.linkedin.com/in/rebecca-bultsma/
USEFUL INFORMATION
- Rebecca’s examples:
- Course - Generative AI for Everyone
- Course - Generative AI for Beginners
- Podcast: The Marketing AI Show
- Podcast: The AI Breakdown
- Prompt Guide (OpenAI)
- Ebook: The Woefully Incomplete Book of Generative AI
- Website: AI for School PR
- AI Newsletter: The Neuron
- Video: Ethan Mollick's AI Series for Educators and Students
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- Managing social media for a school might seem like a very formal task, but today’s guest is going to urge you to have fun by leaning into the creation of engaging content.
- Should your school be on TikTok? You might be surprised by Kristen’s response!
- Here is one school you NEED to follow on social media - don’t miss out.
SPECIAL GUEST
Kristen Doverspike
Director of Marketing Operations
Finalsite, Headquartered in Glastonbury, Connecticut
Email: kristen.doverspike@finalsite.com
LinkedIn: https://www.linkedin.com/in/doverspike/
Website: https://www.finalsite.com
Facebook: https://www.facebook.com/finalsite
Twitter: @finalsite
Instagram: @finalsite
LinkedIn: https://www.linkedin.com/company/finalsite/
YouTube: https://www.youtube.com/user/finalsite
USEFUL INFORMATION
- Don’t miss your chance to respond to this year’s School Social Media Survey - click here.
- Make sure to follow this school - McCallie School on Instagram and TikTok
- What the heck is a UTM? Find out in this article from Finalsite, written by today’s guest! Managing Your School’s Digital Marketing | GA4 Campaign Tracking
- Bonus resources!
- Free Course — Social Media for Schools: From AI to Gen Z and Everything in Between
- The Complete Social Media Calendar for Schools
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- She’s only been in her district for 10 months, but the growth in social media is off the charts! Learn what Lynn’s focus was as she started her job for this district of 5,200 students near Kansas City, Missouri.
- There are two keys to getting great content from your staff - and you’ll learn exactly how to use them in your school!
- Reaching over 30,000 different people per month on Facebook is possible. Lynn shares the type of content that her community loves to engage with!
SPECIAL GUEST
Lynn Goehring
Assistant Director of Communications and Community Engagement
Hickman Mills C-1 Schools, Missouri
Email: lynn.goehring@hickmanmills.org
Twitter: @lynn_goehring
Website: https://www.hickmanmills.org
Facebook: https://www.facebook.com/HMC1Proud
Instagram: @HMC1Proud
Twitter: @HMC1Proud
YouTube: @HickmanMillsC1SchoolDistrict
LinkedIn: https://www.linkedin.com/company/hmc1sd/
USEFUL INFORMATION
- Join the free webinar on December 14th, “Live Q&A Discussion for School Social Media.”
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- Want to hear a great case study that will help support adding another person to your communications team? This is it!
- Katelyn has been on the job for only 18 months, but she breaks down how she gets content, how often she posts, and the amazing growth she’s had on Instagram.
- If you wonder how to utilize the hashtag associated with your district, listen in to grab some great ideas on repurposing the content you find on social media and beyond.
- Often, the struggle with social media is finding time for it all. Katelyn’s entire interview revolves around the art of simplicity in her social media strategy. The best thing is - it’s working!
SPECIAL GUEST
Katelyn Brown
Digital Communications and Marketing Coordinator
Liberty Public Schools, Missouri
Email: katelyn.brown@lps53.org
Twitter: @katelynbnews
Website: https://www.lps53.org
Facebook: @libertypublicschools53
Instagram: @libertypublicschools53
Twitter: @libertyschools
USEFUL INFORMATION
- Join the free webinar on December 14th, “Live Q&A Discussion for School Social Media,” now - click here!
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- Do you reach 1,000,000 people each month with your content? Well, today’s guest leads the digital strategy at a high school that does - and you’ll want to listen in.
- Today’s students are interested in media, video production, and more. Use the work they do in class to help promote your school!
- La Salle College High School has just over 1,000 students attend its all-boys school, and you’ll learn exactly how they are incorporating their curriculum to help celebrate the students and staff at their school.
SPECIAL GUEST
Rob Johnson
Director of Digital Strategy
La Salle College High School, Pennsylvania
Email: johnsonr@lschs.org
Twitter: @Rjohnson_LSCHS
Website: https://www.lschs.org
Facebook: https://www.facebook.com/lschs
Instagram: @LSCHS
Twitter: @LSCHS
YouTube: https://www.youtube.com/WEXPtv
USEFUL INFORMATION
- Sign up for my free webinar on December 14th, “Live Q&A Discussion for School Social Media,” now - click here!
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- A person’s journey into school communications is always interesting. Today’s episode is no different! Learn how Ryan went from math teacher to technology integrationist to communications coordinator in Austin, Minnesota.
- See what social media looks like for this one-person shop in a district of more than 5,000 students.
- Ryan shares the various social media features that he posts on a regular basis and the feedback the community has provided.
SPECIAL GUEST
Ryan Mayers
Communications Coordinator
Austin Public Schools, Minnesota
Email: ryan.mayers@austin.k12.mn.us
Website: https://www.austin.k12.mn.us
Facebook: https://www.facebook.com/isd492
Twitter: @isd492
Instagram: @ISD492
YouTube: https://youtube.com/isd492
USEFUL INFORMATION
- Facebook Engagement Question - link to post
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
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www.SocialSchool4EDU.com
- From journalist to school communicator to mom - this week’s guest has a wealth of knowledge and experience to share with you! She has successfully implemented a social media stipend at each of her 12 schools, and she’ll explain exactly what the staff members are paid and their responsibilities.
- You might be afraid of a communications audit, but Melissa likes to think of it as an assessment. She breaks down the process, which includes analyzing where they are at as a district regarding communication, identifying what is working well, and then prioritizing what they should work on.
- Do you ever feel like you’re on an island when it comes to school communications? Find out some of the connection points Melissa uses to help her as a solo office with nearly 11,000 students.
SPECIAL GUEST
Melissa Robinette
Director of Public Relations
Spartanburg District Five Schools, South Carolina
Email: Melissa.robinette@spart5.net
Twitter: @tvmelissa
Website: https://www.spart5.net
Facebook: https://www.facebook.com/SpartanburgD5
Instagram: @spartanburgd5
Twitter: @SpartanburgD5
USEFUL INFORMATION
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
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www.SocialSchool4EDU.com
- With 20 years of working with independent schools, Deanna has built an expertise in social media storytelling, and she dishes out example after example in today’s episode!
- “Reselling the Sold” is a term Deanna uses to describe the strategy behind social media content. Learn all about what that means and how to incorporate it at your school.
- Are you nervous about letting students help with Instagram Takeovers? Deanna was too, but she did it, and she shares all of her lessons learned.
- Fundraising isn’t easy, but social media can help. Learn specific tips to help make it easy for your followers to participate!
SPECIAL GUEST
Deanna Luna
Director of Communications and Marketing
The Bright School, Tennessee
Email: dluna@brightschool.com
Twitter: @deannaluna
Website: https://brightschool.com/
Facebook: https://www.facebook.com/thebrightschoolchattanooga
Instagram: @thebrightschool
LinkedIn: https://www.linkedin.com/company/the-bright-school/
USEFUL INFORMATION
- Instagram post about art portfolios
- Link to Student Instagram Takeover from Merritt
- Your Instagram Story Takeover Guide
- From the #K12PRtip - Frustrated with Facebook? Stay Ahead of Updates and Glitches with Our Fall 2023 Guide!
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- Do you need help putting complex issues like budget reductions, referendum/bond questions, and curriculum changes into your communication strategy? You’re not alone! Grab practical advice from our experts, Bob & Nicole.
- When you communicate complex items, you need to remember four things: Time, Repetition, Context, and Message Layering.
- Schools can only inform through communication efforts. Find out how to walk a bright line to ensure you stay within the legal limits of what can be shared.
- Want to know a little-used tool that might make a huge difference in your community? You’ll hear what it is and learn other communication channels you may want to think through as you plan.
SPECIAL GUESTS
Nicole Kirby, APR
Senior Strategist
CESO Communications, Minnesota
Email: nicole.kirby@theceso.com
Twitter: @kirby310
Phone: 816-289-5633
Bob Noyed, APR
Vice President
CESO Communications, Minnesota
Email: bob.noyed@theceso.com
Phone: 612-325-2127
Website: https://theceso.com/
LinkedIn: https://www.linkedin.com/company/ceso-communications/
Proud Sponsor of the School PR Happy Hour Podcast
USEFUL INFORMATION
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- Have you ever received a request to create a flyer? Of course you have! But what happens when you really dig in and ask questions? Why do they need the flyer, and what do they hope to accomplish with it? Asking these questions could prompt you to think about a better solution than creating “just a flyer.” Christine is going to tell her story today - and you’re going to want to listen in!
- Schools across the country need help filling positions like bus drivers and custodians. A social media campaign like the one Redland Unified School District used might work for you.
- Are you looking for ways to get better stories from across your district? Today, you’ll learn several easy strategies that have worked well for Christine and her team.
SPECIAL GUEST
Christine Stephens, MBA
Communications Manager / Public Information Officer
Redlands Unified School District, California
Email: christine_stephens@redlands.k12.ca.us
Twitter: @CStephensPR
Website: https://www.redlandsusd.net
Facebook: https://www.facebook.com/RedlandsUSD
Instagram: @RedlandsUSD
Twitter: @RedlandsUSD
USEFUL INFORMATION
- A Day in the Life - School Bus Driver Video
- Meet the new Principal - post example
- `Learn from the best by watching this free webinar showcasing the 2023 winners of our social media awards, the Golden Gribbles! Check out all of our other free resources here: https://socialschool4edu.com/resources/
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
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- Today’s guest is bursting with energy and passion for school communications! With more than 18 years in education, discover Matthew Jennings's unique journey to the school PR world.
- After being with Peachjar for just one year, Matthew shares how to reach your community strategically with information they want and need to know.
- Social media does not have to be perfect; you should have fun! Check out Matthew & his team on Peachjar’s channels to grab some great ideas you can learn from.
SPECIAL GUEST
Matthew Jennings
Director of District Partnerships
Peachjar, California
Email: matthewjennings@peachjar.com
Twitter: @adventuremateo
Website: https://www.peachjar.com
Facebook: https://www.facebook.com/Peachjar
Instagram: @peachjarinc
Twitter: @Peachjar
LinkedIn: https://www.linkedin.com/company/peachjar/
USEFUL INFORMATION
- Peachjar Extra Credit videos
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- At some point, public schools will be faced with asking the community to support more funding for the school. It might seem like you don’t have time to ask for feedback, but research is the most important part of the process.
- Are you making the most common mistake when asking voters for money? Find out!
- What are bonds really about? KIDS! Kathleen and I discuss several examples that will get your wheels spinning!
- How often should you post to social media, and what should you share? Kathleen shares her advice for you.
SPECIAL GUEST
Kathleen Kennedy
Founder and President
Center for Communication & Engagement, Oklahoma
Email: kennedy@okcce.com
Twitter: @KennedyAPR
Cell Phone: (888) 653-3776
Website: https://www.okcce.com
Facebook: https://www.facebook.com/okcce
Instagram: @AlwaysontheRecord
Linked In: https://www.linkedin.com/company/okcce
YouTube: @centerforcommunicationenga2159
USEFUL INFORMATION
- Make sure to visit the section of Kathleen’s website that focuses on bond FAQs and winning campaigns!
- K12PRtip - Milton’s AI profile picture engagement post
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- If Abby told you that implementing just one simple weekly practice could increase your flow of photos and stories from staff by 2-5 times, would you do it?
- Great content doesn’t just happen by chance. Learn the monthly goal that Abby sets for herself to ensure she covers students of all ages within her district of 4,000 students.
- Many listeners are one-person departments. You’ll learn some great tips that will save you time and put you in control of social media instead of the other way around!
SPECIAL GUEST
Abby England
Communications Coordinator
Danville Community School Corporation, Indiana
Email: aengland@danville.k12.in.us
LinkedIn: Abigail England
Website: https://www.danville.k12.in.us/
Facebook: https://www.facebook.com/DCSCWarriors
Instagram: @dcscwarriors
Twitter: @DCSCWarriors
USEFUL INFORMATION
- Two thank you note styles from Danville
- Post highlighting the flag raising with Ms. Sandy - click here.
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
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www.SocialSchool4EDU.com
- You could call her a mom on a mission! Learn why Anu Vaid started her software company in 2010 in direct response to the overwhelm she felt from her son and daughter’s school.
- It’s no accident why ParentSquare is now impacting more than 9 million student families! Discover how a focus on user experience, both from educators and parents, has driven the success of this unified communication solution.
- How is your school managing communication? Anu breaks down the various buckets every school must tackle and shares her expertise to make that easier for all users.
- The commitment to communication success is evident in the upcoming SquareCamp user’s conference, which is happening on October 10 & 11, 2023. I’ll be there! Want to join in?
SPECIAL GUEST
Anupama Vaid
Founder & President
ParentSquare, California
Email: anupama.vaid@parentsquare.com
LinkedIn: @AnupamaVaid
Website: https://www.parentsquare.com
Facebook: https://www.facebook.com/Parentsquare
Instagram: https://www.instagram.com/ParentSquare
Twitter: https://twitter.com/ParentSquare
USEFUL INFORMATION
- SquareCamp - October 10 & 11, 2023 - find out more here: https://www.parentsquare.com/conference/
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- It is possible! You can actually lighten your workload through the use of social media interns. Arcadia Unified School District in California is now in its 8th year using social media student interns.
- Ryan breaks down how they select the students, what training is provided, and the tasks their student interns are responsible for.
- The interns at Arcadia are not paid, and it is treated as an after-school club.
- You don’t have to have everything perfectly figured out before you get started. Ryan shares his advice if you are starting the program from scratch.
SPECIAL GUEST
Ryan Foran
Chief Communications Officer
Arcadia Unified School District, California
Email: rforan@ausd.net
Twitter: @ryanpforan
LinkedIn: https://www.linkedin.com/in/ryanforan/
Website:https://www.ausd.net/
Facebook: https://www.facebook.com/ArcadiaUnified/
Instagram: @arcadiaunified
Twitter: @arcadiaunified
USEFUL INFORMATION
- Are you interested in joining the National Communications Internship Collab? Sign up here.
- Arcadia’s magazine - Imagine
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- Do you wear multiple hats in your school district? Is social media just one more thing? Then you’ll love today’s interview and tips with Wendy Coker, Technology Director in Petrolia CISD, TX.
- Setting up an email address to receive social media content has been the BEST move that Wendy has made since taking over the social media management role in her district of 475 students.
- What’s the magic trick to getting a video to reach more than 4 million people? Spoiler alert - there is no magic. You just need to keep sharing those moments with your community!
SPECIAL GUEST
Wendy Coker
Technology Director
Petrolia CISD, Texas
Email: wendy.coker@petroliacisd.org
Twitter: @jwacoker
Website: www.petroliacisd.org
Facebook: https://www.facebook.com/PetroliaCISD
Instagram: @petroliacisd
Twitter: @PetroliaCISD
USEFUL INFORMATION
- Viral graduates with kindergarten students video
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- Let’s talk about using Artificial Intelligence (AI) in your role as a school communicator! Today, I am joined by a trained marketer and writer, Emily Schutte, MBA.
- Are you worried that AI will take your job? Do you wonder if you should mention a disclaimer about using AI in your work? Are you looking for great prompts to get you started? We discuss it all and more.
- There are some aspects of AI that you should be cautious of. We will share some of our concerns.
SPECIAL GUEST
Emily Rae Schutte, MBA
Owner of Emily Writes, LLC and Marketing Manager at #SocialSchool4EDU, Wisconsin
Email: emily@emilywritesllc.com
Twitter: @emilywritesllc
Website: http://emilywritesllc.com/
Facebook: https://www.facebook.com/emilywritesllc
Instagram: https://www.instagram.com/emilywritesllc/
LinkedIn: https://www.linkedin.com/in/emily-rae-schutte-mba/
USEFUL INFORMATION
- Emily’s AI disclaimer on her website.
- Blog Series:
- ChatGPT Part 1: Enhancing School Communications with ChatGPT: A Powerful Tool for Productivity
- ChatGPT Part 2: Do’s & Don’ts for School PR Pros!
- ChatGPT Part 3: 26 ChatGPT Prompts for School Communicators
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- Oh my - today’s guest is like an East Coast version of ME! I’m so excited for you to meet Laurie, Founder of Elevate Marketing Strategy in Maryland!
- Are you still thinking about Threads? Wondering if you should ditch Twitter? Laurie shares her thoughts, and we discuss what might be best based on your school or district.
- Instagram is a powerful tool, but only if you use it in the right way. Learn some simple tips to help increase your reach.
- Is your school making one of these three mistakes regarding social media strategy? I bet that you need some help on at least one of them. Laurie shares her ideas on how schools can improve!
SPECIAL GUEST
Laurie Ehrlich
Founder + Chief Strategist
Elevate Marketing Strategy, Maryland
Email: laurie@elevatemarketingstrategy.com
Instagram: https://www.instagram.com/elevatemarketingstrategy/
Website: https://www.elevatemarketingstrategy.com/
Facebook: https://www.facebook.com/elevatemarketingstrategy
Twitter: @elevateyourmktg
Instagram: @elevatemarketingstrategy
USEFUL INFORMATION
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- Do you need a pep talk as we start the new school year? This is it! No one, not even me, has as much energy and passion for school communications as Ashley-Michelle Thublin, APR!
- What is your focus this school year? Enrollment, crisis communication, AI, or involving students in your storytelling? We cover it all in this episode!
- If you would like more support in your role, consider attending the NSPRA seminar in July 2024. It’s like a family reunion where you get to connect with “your people.”
- Staying on top of social media is challenging, but Ashley-Michelle shares how she uses the scheduling feature to stay ahead of the game.
SPECIAL GUEST
Ashley-Michelle Thublin, APR
Director of Strategic and Crisis Communications
Dublin City Schools, Georgia
Email: amt@dcsirish.com
Twitter: @amthublin
Website: https://www.dcsirish.com
Facebook: https://www.facebook.com/dcsirish
Instagram: https://www.instagram.com/dublincityschoolsirish
USEFUL INFORMATION
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- My brand new book is available now, and today you get to listen in as we talk through the case study shared in Chapter 19 - Your Professional Learning Community.
- Are you a one-person communications shop? Or maybe you don’t even have communications or PR in your title, but you’re handling social media? It can be a lonely job, but there is a community of support if you know where to look.
- Megan, who is an amazing communicator, shares the free resources she leans into like podcasts, blogs, Facebook groups, and online learning.
- Investing in organizations and programs has given Megan confidence and skills that impact the students and staff in her district. It is worth the effort!
SPECIAL GUEST
Megan Anthony
Communications Coordinator
Canal Winchester Schools, Ohio
Email: manthony@cwls.us
Twitter: @MeganAnthonyPR
Website: https://www.cwschools.org
Facebook: https://www.facebook.com/cwschools
Instagram: https://www.instagram.com/canalwinchesterschools/
Twitter: @CW_Schools
USEFUL INFORMATION
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Orders of 10 or more receive a quantity discount. Learn more on my website!
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- School communicators from around the country are all asking the same thing…What in the world should I do about our school's Twitter account?
- Learn about the changes Elon Musk is making that impact schools the most.
- Ask yourself these 4 questions to determine your plan for Twitter.
- Consider these 4 options for addressing your strategy on Twitter (or X).
- Should your school jump into Threads? I share my thoughts.
Email: andrea@socialschool4edu.com
Follow Andrea on Twitter: @andreagribble
Website: www.socialschool4edu.com
Facebook: https://www.facebook.com/socialschool4edu
USEFUL INFORMATION
- Blog - What the X Should I Do About Twitter for My School?
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Orders of 10 or more receive a quantity discount. Learn more on my website!
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- My brand new book is available now, and today you get to listen in as we talk through the case study shared in Chapter 16 - Video Tips.
- Short-form videos gain traction on social media, but video takes more time than photos. How does a communicator make that work?
- Laraine shares simple ways she collects content and encourages us “not to overthink it.” Editing takes valuable time and is not always required.
- Curious about Threads, the new app from Meta? Today’s #K12PRtip covers some things for schools to think about!
SPECIAL GUEST
Laraine Weschler
Communication Specialist
Naugatuck Public Schools, Connecticut
Email: laraine.weschler@naugatuck.k12.ct.us
Website: https://www.naugatuck.k12.ct.us/
Facebook: https://www.facebook.com/NaugatuckPublicSchools/
Instagram: @naugatuckpublicschools
Twitter: @NaugatuckPS
YouTube: https://www.youtube.com/c/NaugatuckPublicSchools
USEFUL INFORMATION
- Sign up for the free webinar on Thursday, August 3, 2023, at 11 a.m. CT / 12 p.m. ET! Social Media for Schools Live Book Discussion and Q&A
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Orders of 10 or more receive a quantity discount. Learn more on my website!
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- My brand new book is available now, and today you get to listen in as we talk through the case study shared in Chapter 15 - Handling Negative Comments.
- If you or others in your school are worried about negative comments, you are not alone. Having a plan is the best approach. Learn exactly how Holly approaches this concern in her district in Michigan.
SPECIAL GUEST
Holly McCaw, APR
Director of Communications
Otsego Public Schools, Michigan
Email: hmccaw@otsegops.org
Twitter: @McCawHolly
Website: https://www.otsegops.org/
Facebook: https://www.facebook.com/otsegops
Twitter: @OtsegoSchools
Instagram: @otsegoschools
YouTube: Click Here
USEFUL INFORMATION
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Orders of 10 or more receive a quantity discount. Learn more on my website!
- Sign up for the free webinar on Thursday, August 3rd - “Social Media for Schools”: Live Book Discussion and Q&A. You're invited to a live discussion about my book, “Social Media for Schools," on Thursday, August 3rd at 11 a.m. CT / 12 p.m. ET! This is your chance to dig deeper and discover how the content and examples enclosed in my book can specifically apply to your school.
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- My brand new book is available now, and today you get to listen in as we talk through the story shared by Melissa Hartley in Chapter 11 - Stories to Share (and What to Skip).
- Are you bombarded with requests to share fundraisers, announcements, performances, and more on your social media channels? We understand! Today you’ll learn the perfect approach to getting this information out without clogging up your newsfeed.
- Get ahead of the “special days” that happen throughout the year with a #K12PRtip from Andrea to start the episode!
SPECIAL GUEST
Melissa Hartley
Director of Communications & Marketing
Horizon Honors Schools, Arizona
Email: melissa.hartley@horizonhonors.org
Website: https://www.horizonhonors.org/
Facebook: https://www.facebook.com/horizonhonors
Twitter: @horizonhonors
Instagram: @horizonhonors
USEFUL INFORMATION
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Orders of 10 or more receive a quantity discount. Learn more on my website!
- Sign up for the free webinar on Thursday, August 3rd - “Social Media for Schools”: Live Book Discussion and Q&A. You're invited to a live discussion about my book, “Social Media for Schools," on Thursday, August 3rd at 11 a.m. CT / 12 p.m. ET! This is your chance to dig deeper and discover how the content and examples enclosed in my book can specifically apply to your school.
- Calendar of Celebrations for Schools - blog with free PDF
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- My brand new book is available now, and today you get to listen in as we talk through a story shared in Chapter 8 - Graphics, Tips, and Templates.
- Save time next school year by prepping some ready-made graphics that you can use for social media.
- Learn exactly how Natalie looks like a graphic designer, even though she is a classroom teacher with no formal graphics training!
SPECIAL GUEST
Natalie Eiting
Special Education Teacher
School District of South Milwaukee, Wisconsin
Email: NEiting@sdsm.k12.wi.us
Website: https://www.sdsm.k12.wi.us/
Facebook: https://www.facebook.com/SoMilwSchools/
Twitter: @SoMilwSchools
USEFUL INFORMATION
- Register for the RiseVision webinar on Thursday, July 13th here - Your Back-to-School Social Media Checklist for Schools Presented by Rise Vision and Andrea Gribble from #SocialSchool4EDU
- K12PRtip - Simplify Social Media with these 8 Reusable Graphics
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Orders of 10 or more receive a quantity discount. Learn more on my website!
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- My brand new book is available now, and today you get to listen in as we talk through the case study shared in Chapter 4 - Pages You’ll Run.
- Are you feeling overwhelmed with managing several different pages within your district? Peg has an approach that she’d like to share with you!
- If the sound of a “one-stop shop” for celebrating your district sounds good, you definitely want to listen to today’s episode.
SPECIAL GUEST
Peg Mannion
Community Relations Coordinator
Glenbard High School District 87, Illinois
Email: peg_mannion@glenbard.org
Twitter: @pegmannion
Website: https://www.glenbard87.org/
Facebook: https://www.facebook.com/GlenbardDistrict87
Twitter: @GlenbardDist87
USEFUL INFORMATION
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Orders of 10 or more receive a quantity discount. Learn more on my website!
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- My brand new book is available now, and today you get to listen in as we talk through the case study shared in Chapter 3 - Purpose and Goals.
- Brendan provides a simple approach when it comes to setting goals for your social media efforts. It’s all about the attraction and retention of students!
- You can’t always be “promoting” or “selling” your school. Brendan shares the balanced approach he recommends to content.
SPECIAL GUEST
Brendan Schneider
Founder and CEO
SchneiderB Media and the MarCom Society, Pennsylvania
Email: brendan@schneiderb.com
Twitter: @schneiderb
Website: https://www.schneiderb.com/
Facebook: https://www.facebook.com/schneiderbmedia
Twitter: @schneiderb
Instagram: @schneiderbmedia
LinkedIn: Click Here
USEFUL INFORMATION
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Orders of 10 or more receive a quantity discount. Learn more on my website!
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- My brand new book is available now, and today you get to listen in as we talk through the case study shared in Chapter 2 - Social Media Policy.
- Do you have staff asking you about starting their own social media accounts? Learn how Lana has managed this process with internal policies and a contract that staff has to sign.
- Internal use of social media is just one aspect. What about commenting guidelines for your followers? West Plains School District has a plan for that as well!
SPECIAL GUEST
Lana Snodgras
Director of Communications
West Plains School District, Missouri
Email: lana.snodgras@zizzers.org
Twitter: @lanasnodgras
Website: https://www.zizzers.org/wpr7
Facebook: https://www.facebook.com/wpzizzers/
Twitter: @wpzizzers
Instagram: @westplainsschooldistrict
USEFUL INFORMATION
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Orders of 10 or more receive a quantity discount. Learn more on my website!
- All of Lana’s supporting policies are available with the free downloadable resources when you purchase the book!
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- My brand new book is available now, and today you get to listen in as we talk through the case study shared in Chapter 1 - It Starts at the Top!
- “Social Media for Schools - Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity” is for anyone responsible for social media for a K12 school.
- Learn more about the challenge Jerry Almendarez faced when he took over as superintendent of the Santa Ana Unified School District in California and how he empowered a brand ambassador program to elevate the storytelling happening throughout the district of over 41,000 students.
SPECIAL GUEST
Jerry Almendarez
Superintendent
Santa Ana Unified School District, California
Email: jerry.almendarez@sausd.us
Twitter: @JerryAlmendarez
LinkedIn: Click Here
Instagram: @jerryalmendarez
Website: https://www.sausd.us/
Facebook: https://www.facebook.com/sausd
Instagram: https://www.instagram.com/santaanausd
Twitter: https://twitter.com/SantaAnaUSD
USEFUL INFORMATION
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Orders of 10 or more receive a quantity discount. Learn more on my website!
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- Today’s episode is a special one! You get to meet the woman behind helping me bring my new book to the world, Michelle Rayburn. She started her career as a nurse, but after having children, she rediscovered her love of writing.
- Michelle is an accomplished author and expert on self-publishing books through platforms like KDP on Amazon.
- What’s the very first step in writing a book? Michelle explains the three most important questions you must answer before getting started.
- Michelle had a hunch that “Social Media for Schools” would do well in sales. She’ll share the indicators that have proven true, and maybe you can judge your next book idea against those!
SPECIAL GUEST
Michelle Rayburn
Freelance Writer
Mission and Media, Wisconsin
Email: michelle@michellerayburn.com
Twitter: @michellerayburn
Websites: www.missionandmedia.com
USEFUL INFORMATION
- Interested in learning more about Michelle’s books and her podcast? Check out: https://michellerayburn.com/
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- Dr. Joe Sanfelippo was my first mentor when I started this business, and we’ve got a special podcast episode today!
- Joe shares his philosophy of what makes Fall Creek different. They recognize when good things are happening, acknowledge it, and extend and share that news with others.
- Joe’s latest book, Lead From Where You Are, is perfect for you and your leadership team to read this summer!
- Learn some simple strategies to make ordinary moments that happen in schools really stand out. Joe will also offer insight into what project might be next for him!
SPECIAL GUEST
Dr. Joe Sanfelippo
Superintendent
Fall Creek School District, Wisconsin
Email: jmsanfelippo@gmail.com
Twitter: @Joe_Sanfelippo
Websites: www.jsanfelippo.com
Facebook: https://www.facebook.com/FCCrickets
Instagram: https://www.instagram.com/fccrickets
Twitter: https://www.twitter.com/fccrickets
USEFUL INFORMATION
- Order Joe’s book today - Lead From Where You Are
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- Not every technology coordinator has a marketing degree, but this week’s guest does! After helping her district successfully pass a bond, she added social media strategist to her title!
- Just like a washing machine can help you leverage technology to get your clothes washed quickly, Artificial Intelligence can enable you to do some tasks more efficiently. Heather will explain how and why she is using this tool in her role.
- Feeling your social media channels are a Hot Mess Express? You’re not alone. Heather will share how she wrangled in the various social media accounts associated with her district to regain more control and consistency with storytelling.
- Driving engagement is key, and sharing candid shots of students and staff is what your community really wants to see!
SPECIAL GUEST
Heather Kilgore
Instructional Technology Coordinator, Webmaster & Social Media Specialist
Commerce ISD, Commerce, Texas
Email: heather.kilgore@commerceisd.org
Twitter: @TechyKilgore
Instagram: @TechyKilgore
Websites: www.commerceisd.org
Facebook: https://www.facebook.com/CommerceISD
Instagram: https://www.instagram.com/commerce_isd/
Twitter: https://twitter.com/commerceisd
USEFUL INFORMATION
- ChatGPT extension for Chrome
- Build a Band Kid graphics - built in Canva and ProCreate on the iPad
- Complete uniform donation
- $14,000 raised
- Taste of Commerce fundraiser wording from ChatGPT:
**📣🍪🎶 Calling all sweet tooths and music lovers! We're excited to welcome Too Good Treats to the Taste of Commerce fundraiser for the Commerce Band Boosters on April 22nd! 🤩🍽️🎉
Indulge in some mouth-watering treats while enjoying the rhythm of our talented student musicians. 🎵🎶
Join us for a delightful evening of heavenly treats, great music, and community support on April 22nd! Don't miss out on the fun! 🎉👨👩👧👦 #TasteofCommerce #SupportOurSchools #TooGoodTreats #MusicAndSweets #CommunityLove 🍪🎵🎉**
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- Get ready to be inspired by Lynette’s journey into the #SchoolPR world! What started as a part-time office position has led to her current role in a district of 5,000 students.
- Looking for additional schooling to support your role in school communications? You’ll learn of two online programs to check out!
- You cannot tell stories alone. Lynette shares the details behind her Brand Ambassador program that she has implemented at two different districts.
- Hang on until the end for a special announcement! Lynette is sharing her expertise in a whole new way, and I know you’re going to want to hear about it!
SPECIAL GUEST
Lynette White
District & Community Relations Coordinator
Banning Unified School District, California
Email: lwhite@banning.k12.ca.us
Twitter: @lynettewsocial
Website: http://www.banning.k12.ca.us/
Facebook: @Banning Unified School District
Instagram: @Banningusd
Twitter: @BanningUnified
USEFUL INFORMATION
- Higher Education options:
- Southern New Hampshire University - Bachelors in Communication with emphasis on New Media
- Grand Canyon University - Masters in Communication Education
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- Can you imagine doing social media in a district of 180,000 students? If you can’t, today’s interview will provide a sneak peek. And it’s not as scary as you might think.
- Planning is everything, and you’ll grab some helpful tips and strategies.
- Looking for a safe way to do an Instagram takeover? Try the “Collab” feature. Delaina will share the details behind her “Grad Collab” program she did with five different high schools to celebrate the Class of 2022.
- Jordan provides wonderful insight into the difference you make by consistently celebrating your schools. Even if you can just reach 1 or 2 more people, you are making progress!
SPECIAL GUESTS
Delaina McCormack
Manager, Social Media
Fairfax County Public Schools, Virginia
Email: dnmccormack@fcps.edu
Twitter: @delainanicole
LinkedIn: https://www.linkedin.com/in/delaina/
Jordan Mason
Social Media Specialist
Fairfax County Public Schools, Virginia
Email: jvmason@fcps.edu
LinkedIn: https://www.linkedin.com/in/jordan-mason-349715a4/
Websites: https://www.fcps.edu/
Facebook: https://www.facebook.com/fcpsva/
Instagram: https://www.instagram.com/fairfaxcountypublicschools/
Twitter: https://twitter.com/fcpsnews
Linked In: https://www.linkedin.com/company/fairfax-county-public-schools
USEFUL INFORMATION
- Korean Facebook Page
- Hispanic Facebook Page & Twitter Account
- Class of 2022 Grad Collab - one, two, three, four, five, and six
- Delaina’s favorite story - braille writer
- Jordan’s favorite story - Actress Alumni
- Sample of Content Calendar
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- Are you working for a service agency (BOCES, ESC, or Office of Education) or are you a one-person communication shop? If so - listen in! There is so much value in today’s podcast!
- Jacqueline shares her APR project with us, including a usable social media strategic plan that you can implement for your school or organization.
- We’ll break down identifying goals, evaluating results, and pivoting your storytelling to reach more people.
- Are you responsible for training others in your school or district on social media? Don’t miss Jacqueline’s advice from what she learned after conducting a 1-day training event and then shifting to weekly online sessions.
SPECIAL GUEST
Jacqueline Dillard, APR
Director of Communications
Butte County Office of Education, California
Email: jdillard@bcoe.org
Websites: www.bcoe.org
Facebook: https://www.facebook.com/ButteCountyOfficeOfEducation
Instagram: https://www.instagram.com/buttecoe/
Twitter: https://twitter.com/BCOEStory
USEFUL INFORMATION
- Jacqueline’s Strategic Communication Social Media Plan
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- With 35 years in education, today’s guest is sharing a wealth of knowledge when it comes to educators and social media. You are going to want to take some notes!
- Dr. Robin Finley often shares scenarios in her Teaching Time classes that ask educators to guess whether the teacher kept their job or was fired. We play a version of this game, and I didn’t do very well…
- Can teachers share photos of students on their personal social media accounts? What about controlling what parents post on a field trip? We tackle these topics and more today.
- You need to take action after this episode. Make sure to have AT LEAST two administrators on each social media account that’s associated with your school! Robin shares why this is so important.
SPECIAL GUEST
Dr. Robin Finley
CEO & Educational Consultant
TASSELTime & TEACHINGTime, Arkansas
Email: robin@tasseltime.com
Twitter: @DrRobinFinley
Websites: www.tasseltime.com
www.teachingtime.online
Facebook: https://www.facebook.com/Tasseltime/
https://www.facebook.com/TeachingTIME.online/
Twitter: https://twitter.com/Tasseltime
https://twitter.com/TeachingTimeAR
USEFUL INFORMATION
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- After nine years of managing social media for schools and training others to do the same, I’ve written a book to help schools celebrate their students and staff. It is called “Social Media for Schools: Proven Storytelling Strategies and Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity.”
- This episode shares the introductory chapter of my book!
- As a school communicator, you are one person. Navigating the ever-changing social media platforms is hard enough, but the real struggle is getting a strategy behind what your school is sharing. And, of course, how do you get that content? Social media managers have a tough job without much appreciation, but you are not alone. I’m a natural-born cheerleader who loves to teach.
- This book bundles the best tools in a value-packed handbook inspired by years of work in school social media. Inside, you’ll find detailed descriptions of practical tips and real-life examples, all within a proven framework, to help you succeed in celebrating your school on social media.
Email: andrea@socialschool4edu.com
Follow Andrea on Twitter: @andreagribble
Website: www.socialschool4edu.com
Facebook: https://www.facebook.com/socialschool4edu
USEFUL INFORMATION
- My book is available now! Visit https://socialschool4edu.com/book/
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
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- Have you ever been told, “If you don’t have something nice to say, don’t say anything at all?” Well - if you’re in school communications, you can’t really use that advice. Lucky for you, today’s guest has written a book to help you know what you actually can say!
- With nearly 3 decades of experience as a speaker, Sarita knows how to inspire a crowd through her keynote speaking on communicating with kindness and compassion.
- Social media is the perfect spot for your school to show stories of kindness - not simply just typing it out on a website or in a newsletter.
- In her newest book, Sarita focuses on the art of communicating from behind your computer.
SPECIAL GUEST
Sarita Maybin
International Speaker & Author of Say What You Mean in a Nice Way
SaritaMaybin.com based in San Diego, California
Email: Sarita@SaritaMaybin.com
Twitter: @SaritaMaybin
Website: https://www.saritamaybin.com/
Facebook: https://www.facebook.com/SaritaTalk/
Instagram: https://www.instagram.com/saritamaybin/
LinkedIn: https://www.linkedin.com/in/saritamaybin/
MORE RESOURCES
Sign up for the April 11th Webinar - click here
My book is coming out soon - Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff–While Keeping Your Sanity. www.socialschool4edu.com/book
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- Les Atkins and his small communications team are slaying the social media engagement game with their powerful storytelling in a district of 38 schools, 23,000 students, and 3,500 staff.
- Learn what features Alamance-Burlington uses to drive staff morale, staff recruitment, and community engagement.
- North Carolina School Public Relations Association (NCSPRA) recently recognized Les and his team with an award for their #DifferenceMakers series. Hear how they find their stories, what equipment they use to capture the video and several examples of the stories they’ve been able to share.
- Les shares an important tip about being cautious about backgrounds. It stems from a specific situation that caused a parent to call the school, and it’s why he diligently looks at all students represented in photos.
SPECIAL GUEST
Les Atkins
Public Information Officer
Alamance-Burlington School System, North Carolina
Email: les_atkins@abss.k12.nc.us
Twitter: @lesatkins1
Website: https://www.abss.k12.nc.us
Facebook: https://www.facebook.com/ABSSPublic
Instagram: https://www.instagram.com/absspublic/
Twitter: https://twitter.com/ABSSPublic
YouTube: https://www.youtube.com/channel/UC1LAaiXHwBWqFw589OobN0Q
USEFUL INFORMATION
- Sign up for the April 11th Webinar - click here
- Staff Feature - Why I Love ABSS - example 1 & example 2
- Spotlight on Couples
- #DifferenceMakers Series
- Williams football player
- Socktober event
- Senior citizen story
- MLK Day - Students respond with what it means to them
- Equipment used for videos
- iMovie
- iPhone 11
- Microphone for $25
- Wired microphone for really noisy situations - click here
- Tripod for $25
- #K12prtip: Search for topics here: https://socialschool4edu.com/
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Free Video Training: Learn the simple secrets behind social media for K12 schools!
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- Listeners, today’s guest is a treat! She was nervous to hop on and hit the record button, but the wisdom she shares from her school district in Wisconsin is solid gold!
- Kari shares how she started in her role and how she built relationships with staff, focusing on her supporting role to highlight the incredible things happening in the schools.
- Focusing on authentic moments has been part of Kari’s approach since she started, and she shares one such moment that went viral this school year!
- Building on ideas that come from other schools was the inspiration that led to Kari’s district receiving an award for a series that they did to highlight the anniversary of Title IX (nine) and women in sports.
SPECIAL GUEST
Kari Klebba
Communications, Community Outreach and Safety Coordinator
School District of Milton, Wisconsin
Email: klebbak@milton.k12.wi.us
Website: https://www.milton.k12.wi.us/
Facebook: https://www.facebook.com/SchDistofMilton
Instagram: https://www.instagram.com/milton_school_district/
Twitter: https://twitter.com/SchDistofMilton
YouTube: @sdmcommunications594
USEFUL INFORMATION
- Title IX Series: First post, Another post, Another post
- Ice Orbs original post and round 2 post
- Original post of Mr. Terry’s Class
- Andy Grammer - Reel on Facebook
- Interested in our membership program? Learn more here:
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
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www.SocialSchool4EDU.com
- After surveying more than 490 principals across the state of Minnesota, Dr. Janet Swiecichowski, APR has some powerful findings to share with us today on employee well-being and burnout in schools.
- Burnout isn’t just about personal self-care. It relates back to organizational problems and work conditions, and Janet shares the 5 areas organizations need to focus on to reduce staff burnout.
- Are you experiencing one of the three signs of burnout? Find out as Janet explains them in detail.
- What steps should you take as a school communicator to help with your well-being? You’ll learn simple strategies, from setting boundaries with email responses to watching the media you consume.
SPECIAL GUEST
Dr. Janet Swiecichowski, APR
Vice President
CEL Marketing PR Design
Email: janet@celpr.com
Twitter: @jswitch
Website: http://www.celpr.com
Facebook: https://www.facebook.com/celpr
Instagram: https://www.instagram.com/celcreative
Twitter: https://twitter.com/celcreative
USEFUL INFORMATION
- Janet’s dissertation
- Right to Disconnect Procedure from Shawn McKillop, APR
- Healthy Minds App
- Insightful Timer App
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- This country is facing rising issues with mental health, and today I want to be open, vulnerable, and honest with my own journey.
- Nearly 50 million American adults report having a mental illness, but 50% of adults don’t receive any treatment.
- It made sense to me that I had severe anxiety when I lost my job and had to move in with my parents back in 2014, but why did I face depression in the fall of 2022 when my life was going so well? I was really hard on myself for that.
- If you need help, please reach out to a professional. I’ll share my treatment plan, but everyone’s path is different.
Email: andrea@socialschool4edu.com
Follow Andrea on Twitter: @andreagribble
Website: www.socialschool4edu.com
Facebook: https://www.facebook.com/socialschool4edu
USEFUL INFORMATION
- Data Sources:
- 2023 Workplace Mental Health: New Challenges, New Directions, and Best Practices
- National Center for Health Statistics - Anxiety & Depression
- My book is coming soon! Visit https://socialschool4edu.com/book/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
www.SocialSchool4EDU.com
- Meet my twin business owner serving school nutrition programs, Liz Roesel, president and founder of SEA Level Social!
- Liz shares oodles of tips in this episode, but she specifically describes how to share engaging content about your food program.
- What do schools get wrong when it comes to social media? It’s easy, and you’ll learn all about it in this episode.
- It’s National School Breakfast Week right now - March 6-10, 2023. Liz shares some easy ideas you can use on your school nutrition, district, or school-level pages!
SPECIAL GUEST
Liz Roesel
President and Founder
SEA Level Social, North Carolina
Email: liz@sealevelsocial.com
Website: www.sealevelsocial.com
Facebook: https://www.facebook.com/sealevelsocial
Instagram: https://www.instagram.com/sealevelsocial
USEFUL INFORMATION
- Grab free resources at www.sealevelsocial.com/free. Make sure to sign up for her free newsletter!
- Is your school a member of the School Nutrition Association? If so, check out their 2023 National School Breakfast Week toolkit! https://schoolnutrition.org/resource/nsbw23-toolkit/
- My BeReal photo from the K12PRtip
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- You might feel alone in your role as a school communicator, but you don’t need to! Today’s episode uncovers all of the wonderful opportunities available to you through an NSPRA membership.
- Are you frustrated with reporting impersonating accounts or other inappropriate content on social media platforms that impact your students? Learn about the program NSPRA has with CoSN to talk directly with social media companies.
- There is so much offered to NSPRA members. Melissa breaks down the primary programs, including webinars, resources, forums, and more.
- Want to meet Melissa and me in St. Louis this summer? Join us at the NSPRA Seminar! Melissa explains what this event includes and why you should consider signing up.
SPECIAL GUEST
Melissa McConnell
Manager, Professional Development and Member Engagement
NSPRA
Email: mmcconnell@nspra.org
Twitter: @EdPRMack
Website: www.nspra.org
Facebook: https://www.facebook.com/NSPRAssociation
Instagram: https://www.instagram.com/natlschoolpr
Twitter: @NSPRA
Linked In: https://www.linkedin.com/company/national-school-public-relations-association/
USEFUL INFORMATION
- Learn all about membership benefits and how to join - click here!
- Meet us in St. Louis - NSPRA 2023 National Seminar information
- Schedule a time to chat with Melissa - click here!
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- Today’s guest, Emily Rojas, absolutely loves her job celebrating students and staff in Dalton Public Schools. Find out more about her journey to her role in school PR!
- Finding great stories to share on social media takes work. Emily breaks down how their Publicist Program works. She covers how the employees are identified, trained, and measured on their duties that are rewarded with a small stipend.
- Dalton Public Schools has over 13,000 followers on Facebook. Emily shares the three secrets to their success!
- The #DaltonDifference is more than a hashtag. The entire community rallies behind it. Learn some fun ways that the communications team has promoted the use of this hashtag.
SPECIAL GUEST
Emily Rojas
Communications Specialist
Dalton Public Schools, Georgia
Email: emily.rojas@dalton.k12.ga.us
LinkedIn: https://www.linkedin.com/in/emilyaddiemartin/
Website: www.daltonpublicschools.com
Facebook: https://www.facebook.com/dpsschools
Instagram: https://www.instagram.com/dpsschools/
Twitter: @dpsschools
TikTok: https://www.tiktok.com/@dpsschools
USEFUL INFORMATION
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- Today’s guest has spent 33 years in education and has only recently retired to coach teachers and leaders. Dr. Matthew Murphy believes in the power of social media and shares many examples in our interview.
- Why are some leaders so fearful of social media? Matthew believes there are two main reasons and explains them in detail. This is really helpful for those listeners who struggle with getting some of their own administrators on board.
- The Profile of a Graduate program was an important initiative at Ramsey School District in New Jersey, but without good communication, it would have just sat on a shelf. Matthew shares examples of how they used social media to continually communicate the program to the community.
- Social media and smiling kids are great, but the “why” behind each activity, lesson, or experience is the most important. Let your followers know why you’re doing what you’re doing!
SPECIAL GUEST
Matthew J. Murphy, Ed. D.
Former Superintendent
Ramsey Public Schools, New Jersey
Email: drmatthewmurphy@verizon.net
Twitter: @drmatthewmurphy
Instagram: https://www.instagram.com/drmatthewmurphy
Website: https://drmatthewmurphy.com
USEFUL INFORMATION
- Profile of a Graduate from Ramsey School District:
- Overview of program
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- Are you overwhelmed with the thought of creating a campaign in your district? You’re in the right spot! Megan will break down her simple process.
- Learn the step-by-step process of using the RPIE (Research, Planning, Implementation, Evaluation) to plan your campaign.
- Hear two specific examples of how Megan put this process to work in two different districts, and learn the success of each!
- Be inspired by great campaigns to introduce new leaders and attract substitutes to your district.
SPECIAL GUEST
Megan Anthony
Communications Coordinator
Canal Winchester Schools, Ohio
Email: manthony@cwls.us
Twitter: @MeganAnthonyPR
Website: https://www.cwschools.org
Facebook: https://www.facebook.com/cwschools
Instagram: https://www.instagram.com/canalwinchesterschools/
Twitter: @CW_Schools
USEFUL INFORMATION
- Communication Planning Worksheet
- New Administrator Communication Plan
- 21 Questions used to ask staff
- Save the Day. Become a Substitute
- Post Example 1
- Post Example 2
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
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Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
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- With 45 schools to celebrate and only 4 people in the communications department, you’ll be amazed at the storytelling that’s happening from Buncombe County Schools!
- Breanna will share specific strategies that are working to receive great content to share on their social media channels.
- Are you considering TikTok for your district? Breanna shares why they started using TikTok in August of 2022, what works well for them, and how they ensure appropriate music is used.
- Adding another channel doesn’t have to mean more work. We discuss how you can create and use a video on several different platforms without any additional work. And guess what? The reach is still awesome!
- UPDATE: Hang on to the end of the episode! North Carolina’s Governor created a mandate that shifted the school’s ability to use TikTok on state-issued devices. Breanna will share what that means for their channel, how they handled it, and their plans for moving forward.
SPECIAL GUEST
Breanna Hensley
Digital Marketing Specialist
Buncombe County Schools, North Carolina
Email: breanna.hensley@bcsemail.org
Website: https://www.buncombeschools.org/
Facebook: https://www.facebook.com/BuncombeSchools/
Instagram: https://www.instagram.com/buncombeschools/
Twitter: @Buncombeschools
TikTok: @Buncombeschools
USEFUL INFORMATION
- Barbie Bungee Jumping TikTok Video - Uploaded to Instagram
- TikTok Video Tips for Staff - You can customize this for your school!
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- Social media has dramatically impacted the growth of this small Catholic school in Mahtomedi, MN. Stephanie will share their story.
- How do you make people feel like they are part of your school? Check out the Facebook and Instagram channels for St. Jude of the Lake Catholic School (links below). Stephanie will share her strategies for telling such remarkable stories.
- You may never know the impact your social media efforts have. Luckily though, Stephanie's heartfelt story of a community member led to a substantial monetary gift to the school’s technology program!
- Stephanie is a one-person shop. How does she stay on top of it all? Her school invests in professional development through the #SocialSchool4EDU membership program! She will share details about how the training has impacted her storytelling.
SPECIAL GUEST
Stephanie Jakoblich
Communications & Marketing
St. Jude of the Lake Catholic School, Minnesota
Email: Sjakoblich@stjudeofthelake.org
LinkedIn: Stephanie Jakoblich
Website: https://www.stjudeofthelakeschool.org/
Facebook: www.facebook.com/stjudeofthelakeschool
Instagram: www.instagram.com/stjudeofthelakeschool/
USEFUL INFORMATION
- Social Media Bingo Challenge
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- Student recruitment is the focus of Lincoln Barretta Consulting. They work with schools across the country to grow enrollment.
- Lou shares two ways to recruit students: digitally and through community outreach.
- Social media is key to recruitment, and Lou will highlight three helpful strategies for schools to follow, along with identifying the one thing he sees many schools getting wrong.
- What kind of content should you be sharing to increase enrollment? You’ll grab several ideas today!
SPECIAL GUEST
Lou Jimenez
President of Lincoln Barretta Consulting
Email: Ljimenez@lincolnbarretta.com
Website: www.lincolnbarretta.com
Facebook: https://www.facebook.com/lincolnbarretta
Instagram: https://www.instagram.com/lincolnbarrettaconsulting
Twitter: https://www.twitter.com/barrettalincoln
LinkedIn: https://www.linkedin.com/company/lincolnbarretta
USEFUL INFORMATION
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
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www.SocialSchool4EDU.com
- Today you will learn from one of the best, Christy McGee, APR. She has 17 years of experience in school PR and serves a district with 8,000 students.
- In the summer of 2020, she realized she couldn’t continue at the 24/7 pace she had been operating. Christy shares many practical tips to avoid burnout.
- Grab two strategies to get more great content from your schools.
- Learn what some of the best-performing posts are for the district, and see how you can apply them to your schools!
SPECIAL GUEST
Christy McGee, APR
Director of Communications
Fountain-Fort Carson School District 8, Colorado
Email: cmcgee@ffc8.org
Twitter: @christy_mcgee
Website: https://www.ffc8.org
Facebook: https://www.facebook.com/FFC8schools
Instagram: https://www.instagram.com/FFC8schools
Twitter: https://twitter.com/FFC8schools
USEFUL INFORMATION
- Click here to learn more about the mission to serve military families in this short video!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
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- Let’s give our community a peek into what is actually happening inside our classrooms by sharing photos and videos of student learning.
- Do you have standout programs or advanced technology in your schools? Share short videos of students talking about it.
- Are there business partnerships that you could highlight before the end of the school year?
- Make plans for celebrating your seniors now. Andrea shares some helpful advice.
Email: andrea@socialschool4edu.com
Follow Andrea on Twitter: @andreagribble
Website: www.socialschool4edu.com
Facebook: https://www.facebook.com/socialschool4edu
USEFUL INFORMATION
- Caption Clinic - How to Stand Out on Social Media with Creative Writing
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
www.SocialSchool4EDU.com
- Today’s guest has a passion for equity in our schools and you will hear where that comes from as Heidi shares her story.
- Equity 365 is an initiative that the Arizona School Boards Association has implemented. You’ll learn how you might be able to incorporate it into your district.
- How do you define educational equity in your district? Heidi shares the importance of doing the work to help navigate these divisive times in our communities.
- A recent social media audit unveiled some helpful insight into how ASBA is managing its social channels, and their findings could help you!
SPECIAL GUEST
Heidi Vega
Director of Communications
Arizona School Boards Association
Email: hvega@azsba.org
Twitter: @heidi_hvega
Website: www.azsba.org
Facebook: https://www.facebook.com/ASBAFans
Instagram: https://www.instagram.com/asba_az/
Twitter: https://twitter.com/azsba
TikTok: https://www.tiktok.com/@asba_az
USEFUL INFORMATION
- Interested in our membership program that covers the Bootcamp Heidi talked about? Learn more here: https://socialschool4edu.com/
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Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
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- When I started searching for Columbia Public Schools on social media, I couldn’t find it! In this interview, you’ll find out why. And I’m really intrigued by this approach!
- Aurora shares her journey into school communications and why she absolutely LOVES sharing the amazing, wonderful stories happening in her district.
- Canva is a go-to tool for most of us. Aurora will dive into some of her best tips, and she is even sharing some templates for you to modify!
SPECIAL GUEST
Aurora Meyer, APR
Communication Manager
Columbia Public Schools, Missouri
Email: aurora@aurorameyer.com
Twitter: @aurorameyer
LinkedIn: https://www.linkedin.com/in/aurorameyer/
Website: https://www.cpsk12.org/cpsk12
USEFUL INFORMATION
- Canva Templates from Aurora:
- District and School templates for website icons: https://bit.ly/3FpBovu
- Daily Mode Indicator: http://bit.ly/3Uua5o7
- CPS COVID Timeline: http://bit.ly/3iCNJU1
- Columbia Public Schools Superintendent Search 2021: http://bit.ly/3FpDonu
- May Sharing the Gold Newsletter: http://bit.ly/3P1FYDs
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- He’s only one year in, but guest Jason Laz is making a big impact for his district in New York.
- Jason will share a simple tip (one that I’ve never shared) to get more photo submissions from parents and the community.
- What is Jason’s trick for inspiration and support in his role? He is part of the #SocialSchool4EDU membership program. He’ll break down why it has been so helpful for him as a one-person department.
- You might need help predicting what type of content will do well on social media. You are not alone. Jason will share his strategy, which involves sharing a lot of smiles!
SPECIAL GUEST
Jason Laz
Communications Specialist
Troy City School District, New York
Email: lazj@troycsd.org
Twitter: @jasonlaz
Website: http://www.troycsd.org
Facebook: https://www.facebook.com/troycsd
Twitter: https://twitter.com/tcsd
https://twitter.com/troynysports
Instagram: https://www.instagram.com/troycsd
USEFUL INFORMATION
- Jason getting tackled by a football player - click here for the Reel
- Awesome Homecoming photos - Homecoming Queen Photos and Football Game Photos
- Free haircut Reel
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
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- Today’s guest recently transitioned from a school communicator to a vendor, but that is only part of his journey that we talk about today.
- All students and staff want a sense of belonging within your school. Josh shares practical tips on how to do that, using his journey to focus on the LGBTQ+ community.
- How do you ensure that you're celebrating all of your students and staff? Look under the rocks and amplify all stories.
- Our conversation wraps up with some thoughts on what sets Finalsite apart from other solutions.
SPECIAL GUEST
Josh Sauer, APR
Director of District Communications Strategy
Finalsite
Email: joshua.sauer@finalsite.com
Twitter: @JoshuaTSauer
Website: www.finalsite.com
Facebook: https://www.facebook.com/Finalsite
Twitter: https://twitter.com/Finalsite
LinkedIn: https://www.linkedin.com/company/finalsite/
YouTube: https://www.youtube.com/user/finalsite
MORE RESOURCES
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- Families and supporters of this charter school in Texas want to see what students and staff are doing in the classroom. Social media is the perfect spot!
- The evolution since starting their pages and school in 2019 has transformed from posting information only to sharing fun, behind-the-scenes stories.
- Staff features have been very successful for Great Hearts Lakeside, and Donna shares how she coordinates this feature.
- Perfection can be the enemy. Donna shares her best tip to keep content flowing for her school.
SPECIAL GUEST
Donna Ogden
Director of Academy Giving & Community Engagement
Great Hearts Texas Network, Texas
Email: donna.ogden@greatheartslakeside.org
Website: https://lakeside.greatheartsamerica.org/
Facebook: https://www.facebook.com/GreatHeartsLakeside
Instagram: https://www.instagram.com/greatheartslakeside/
Twitter: https://twitter.com/GreatHeartsAcad
USEFUL INFORMATION
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
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- Angela is back with the newest data you need to make informed decisions on your marketing and communications strategies.
- How are parents searching for schools? The latest parent survey lets you know the top methods and how your school can ensure it shows up!
- What about social media? You’ll learn the top three social media channels parents say they are using when learning more about your school.
- With all this new research now available, Angela will share three things that school communicators can take action on immediately.
SPECIAL GUEST
Angela Brown
K-12 Senior Enrollment Insights Leader
Niche - Pittsburgh, Pennsylvania
Email: angela.brown@niche.com
Twitter: @angelambrown
LinkedIn: https://www.linkedin.com/in/angelambrown/
Website: https://www.niche.com
Facebook: https://www.facebook.com/nichesocial
LinkedIn: https://www.linkedin.com/company/nichesocial/
Twitter: https://twitter.com/Niche_Insights
USEFUL INFORMATION
- Data from Niche’s latest surveys: niche.bz/insights
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
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- Looking to engage students in a meaningful way? Use Instagram Reels! Megan Renihan and Pioneer Joe are making “Reel” connections and you are going to learn all about it in this episode.
- Megan shares her tips for consistency, hashtags, and trending audio.
- Looking to reach even more people? Try out the Collabs feature where your Reel can be posted on several accounts at the same time.
- Discover some ideas that you can try by watching the Instagram Reels page for Batesville School District!
SPECIAL GUEST
Megan Renihan
Communications Coordinator
Batesville School District, Arkansas
Email: mrenihan@gobsd1.org
Twitter: @megan_graddy
Website: https://www.batesvilleschools.com/
Facebook: https://www.facebook.com/BatesvilleSchoolDistrict
Instagram: https://www.instagram.com/batesville_schools/
Twitter: https://twitter.com/BatesvilleSD
YouTube: https://www.youtube.com/channel/UCd-BrhoAXPPKodXJcruHb0Q
RSS Feed (podcast): https://rss.com/podcasts/bsdpioneerupdate/
Pinterest: https://pin.it/2aZWCk5
USEFUL INFORMATION
- Instagram Reel Examples:
- Childhood Cancer Survivor event
- Choir Members singing Magic from Pitch Perfect
- Football Trend with Blooper
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
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- As Superintendent of Santa Ana Unified School District, Jerry Almendarez has embraced social media to not only tell stories but to lead with social influence.
- The Brand Ambassador Program has enabled the district to tell thousands of stories through various school social media accounts.
- Jerry defines the value of social media for a school district.
- Social media storytelling should relate to your priorities. If your district has not fully accepted social media as a tool to celebrate and communicate with your community, have them listen to this podcast!
SPECIAL GUEST
Jerry Almendarez
Superintendent
Santa Ana Unified School District, California
Email: jerry.almendarez@sausd.us
Jerry’s Twitter: @JerryAlmendarez
Jerry’s LinkedIn: Click Here
Jerry’s Instagram: @jerryalmendarez
Website: https://www.sausd.us/
Facebook: https://www.facebook.com/sausd
Instagram: https://www.instagram.com/santaanausd
Twitter: https://twitter.com/SantaAnaUSD
USEFUL INFORMATION
- 2022 College & Career Community Resource Fair
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- Great communication and social media can truly shift your district's culture. Tanisha shares how showcasing all of the positive stories has made a difference in the Seguin community.
- Getting enough content is never a concern for this district. Listen to the many ways Tanisha receives stories to feature.
- Want to try something fun? Consider a green screen video with your athletes or fine arts students. You’ll see an example of it linked below!
- One of Tanisha’s biggest struggles with managing social media is logging off. Learn one of her tips on how she manages to make time for family and herself.
SPECIAL GUEST
Tanisha D. Hearn
Communications Specialist
Seguin Independent School District, Texas
Email: Thearn@seguin.k12.tx.us
Twitter: @TanishaDHearn
Website: https://www.seguin.k12.tx.us
Facebook: https://www.facebook.com/SeguinISD
Instagram: https://www.instagram.com/seguinisd/?hl=en
Twitter: https://twitter.com/SeguinISD
LinkedIn:https://www.linkedin.com/company/seguinisd/
USEFUL INFORMATION
- Tanisha’s green screen soccer example: click here.
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- The business partnership program at Princeton City School District started with just 38 businesses, but has recently passed 500. This interview will share how they built such a strong program.
- When Tom and Tricia approached businesses, they flipped the question. Instead of asking “What can you do for our school?,” they asked, “What can we do for your business?” It changed everything.
- Tricia will share how they use social media to celebrate the business partnerships.
- If you’re thinking of starting a program like this, our guests will share their advice for getting started.
SPECIAL GUESTS
Tricia Roddy
Director of Communications
Princeton City Schools, Ohio
Email: troddy@vikingmail.org
Twitter: @trishroddy
Tom Burton
Superintendent
Princeton City Schools, Ohio
Twitter: @VikingDiffSuper
Website: www.princetonschools.net
Facebook: https://www.facebook.com/pcsdvikings
Instagram: https://www.instagram.com/pcsdvikings/
Twitter: https://twitter.com/pcsdviking
YouTube: https://www.youtube.com/user/princetonvikings
USEFUL INFORMATION
- Resources:
- Business Partnerships
- Business & Community Partners Breakfasts
- Work Ethic Certification
- Tricia is part of our membership program. Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- With a background in broadcasting, Tom has used his “outside” view of education to help him communicate for the Allegan Area ESA in Michigan for the past 11 years.
- In his role, Tom helps serve 8 local school districts and 2 academies with support for social media and communication.
- Using social media for a financing campaign? Listen in to some of Tom’s best tips.
- Networking is key to your survival in this role. Tom shares how getting connected through social media, state chapters, and national organizations has helped his career.
SPECIAL GUEST
Thomas Scheidel
Public Information Coordinator
Allegan Area ESA, Michigan
Email: tom.scheidel@alleganaesa.org
Twitter: @TomsTravels
Website: www.alleganaesa.org
Facebook: https://www.facebook.com/AlleganAreaESA
Twitter: https://twitter.com/AlleganAreaESA
USEFUL INFORMATION
- Social media examples from the campaign:
- Get out to vote
- Election day post
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- Learn the tool Sarah utilizes to stay on top of all of the social media platforms in her district of 7200 students.
- Getting the right content to share on social media is a challenge. Sarah shares three keys to doing this, which include building relationships, embracing the quality of content received, and asking for help.
- COVID really changed the role of a school communicator. Sarah shares her own struggles and offers her experience in falling back in love with her role of telling stories about awesome students and amazing staff.
- Boundaries are key. Sarah is a one-person shop, and we talk about how she tries to balance it all.
SPECIAL GUEST
Sarah O’Donnell, M.S. IMC
Director of Communications
Stevens Point Area Public School District, Wisconsin
Email: sodonnel@pointschools.net
LinkedIn: https://www.linkedin.com/in/sarahlilliano/
Twitter: @sarahlilliano
Instagram: @sarahlilliano
Website: www.pointschools.net
Instagram: https://www.instagram.com/pointschools
Twitter: https://twitter.com/pointschools
LinkedIn: https://www.linkedin.com/company/stevens-point-area-public-school-district/
USEFUL INFORMATION
- Sarah has found great value in our membership program. Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- This very special episode is a replay of a global webinar that I recently shared. I invite you over to my YouTube channel to watch this episode!
- Facebook has changed SO much! It's almost unrecognizable from a few years ago. In this webinar, I break down what has changed, what schools need to know, and how you can make the most of Facebook in the 2022/2023 school year.
- Facebook users have a new interface when it comes to the newsfeed. Find out how this is impacting the reach of your Facebook posts for your school.
- Facebook Reels, Facebook Business Manager, and New Pages Experience are covered.
Email: andrea@socialschool4edu.com
Follow Andrea on Twitter: @andreagribble
Website: www.socialschool4edu.com
Facebook: https://www.facebook.com/socialschool4edu
USEFUL INFORMATION
- Access the slides from the presentation here: Slide Deck
- Interested in taking advantage of our 6-month membership trial? Learn more here: https://socialschool4edu.com/
- Social Media Bootcamp is a great place for the foundational skills needed for schools. Sign up here!
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
www.SocialSchool4EDU.com
- Schools get many things wrong when it comes to websites, and Tara is going to break down those top 4 things in today’s episode.
- After working with schools around the world, Tara shares some of the trends that are working well for school websites.
- What social media feed should you embed on your website? Tara recommends Instagram and shares the reasons why.
- If you are looking to incorporate more storytelling into your website, we talk through the best ways to do it. We even give you permission to give up on one method - so make sure to listen!
SPECIAL GUEST
Tara Claeys
Owner of Design TLC
Email: tara@designtlc.com
Twitter: @TaraClaeys
Website: https://designtlc.com
Instagram: https://www.instagram.com/designtlcweb/
Twitter: https://twitter.com/DesignTLC4web
LinkedIn: https://www.linkedin.com/in/taraclaeys/
USEFUL INFORMATION
- Blog Posts on helpful website tools
- SEO for Schools: Optimizing with Google Search Console
- Google Analytics Basics for Schools
- YouTube Video Workshop - Using Google Search Console
- Mindful School Marketing Podcast
- Goodreads List
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- Are you struggling as a one-person communications team? Then you are in the right spot. Callen Moore is shining bright when it comes to social media in her district of 14,600 students.
- Callen breaks down her simple system of getting equal coverage of her 15 schools on social media. Hint- she doesn’t do it alone. She has amazing school ambassadors who help!
- What post garnered 295 comments in less than 5 hours? You’ll find out how Callen traveled out of her comfort zone and is definitely a believer now.
- Are you in charge of planning a state SPRA (School Public Relations Association) event? Callen shares her practical tips for creating an event that members will love!
SPECIAL GUEST
Callen Moore
Public Relations Officer
Walton County School District, Georgia
Email: callen.moore@walton.k12.ga.us
Twitter: @CWMOORE15
Website: https://www.walton.k12.ga.us
Facebook: https://www.facebook.com/waltoncountyschools
Instagram: https://www.instagram.com/wcsd_ga
Twitter: https://twitter.com/wcsd_ga
USEFUL INFORMATION
- Check out Callen’s “Who was your favorite teacher?” post here.
- Free download: 52 Questions that will increase engagement.
- Interested in having Andrea speak at your next event? Find out more here!
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- It takes a village, and today you’ll meet two of the awesome school communicators from Humble ISD in Texas!
- Are you trying to organize your Twitter accounts in your district? Yvonne and Lori share how they did it, starting with the account names, in their large school district with more than 40 different schools.
- Have you ever been to social media for schools church? Well, our guests will take you there today with their discussion on how social media should be used.
- Don’t be afraid of new tools! Yvonne and Lori jumped right in with Instagram Reels and have learned about the storytelling power behind it.
SPECIAL GUESTS
Yvonne Harris
Assistant Director of Web/Mobile Communications
Humble Independent School District, Texas
Email: yvonne.harris@humbleisd.net
Twitter: @yvonnepharris
Lori Maugans
Web/Mobile Communications Coordinator
Humble Independent School District, Texas
Email: lori.maugans@humbleisd.net
Twitter: @lorimaugans
Website: https://www.humbleisd.net
Facebook: https://www.facebook.com/HumbleISD
Instagram: https://www.instagram.com/humble.isd/
Twitter: https://twitter.com/HumbleISD
USEFUL INFORMATION
- Instagram Reel Example - Prize Posse
- Principal Month - Example 1 & Example 2
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
- Want to join the Social Media Boot Camp? Learn more here: https://socialschool4edu.com/services/bootcamp/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- We surveyed 465 school social media managers from across the country and share all of the results in this episode.
- You’ll learn about the top social media platforms being used by schools and also find out what platforms are not being used!
- What are the biggest struggles when it comes to social media? I bet you’ll find that you are not alone.
- As we look toward a new school year, we all have goals. Find out what areas other social media managers are focused on for the 2022-2023 school year.
Email: andrea@socialschool4edu.com
Follow Andrea on Twitter: @andreagribble
Website: www.socialschool4edu.com
Facebook: https://www.facebook.com/socialschool4edu
USEFUL INFORMATION
- The entire survey results are shared in this detailed blog: 2022 School Social Media Survey Results
- Many extra links to helpful resources are included in the blog as well.
- If you want to join the free Webinar on Thursday, September 15 at 11 am CST, make sure that you are on my free e-newsletter - click here. The webinar is called “What’s Up with Facebook?! What Schools Need to Know for the 2022/2023 School Year.”
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
- Instagram Bootcamp starts soon. Sign up here!
- Social Media Bootcamp is a great place for the foundational skills needed for schools. Sign up here!
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
www.SocialSchool4EDU.com
- Time and content are the biggest challenges when it comes to social media for most school communicators. Well - you are in luck because today’s podcast is all about solving both of these problems!
- Dr. Jill Johnson did her dissertation work on utilizing students as social media content creators. She shares her tips on how to get students involved, trained, and active on the social platforms for your school or district.
- Perception is reality - so consistent storytelling is key for schools. Students have the time, ability, and stories to tell. Class Intercom has a safe way to allow them to be part of the process.
SPECIAL GUEST
Dr. Jill Johnson
President
Class Intercom, Nebraska
Email: jill@classintercom.com
Twitter: @drjilljohnson
Website: www.classintercom.com
Facebook: https://www.facebook.com/classintercom
Instagram: https://www.instagram.com/classintercom/
Twitter: https://twitter.com/classintercom
LinkedIn: https://www.linkedin.com/company/16260638/admin/
YouTube: https://www.youtube.com/channel/UCWsviazD_2Hr2-1pOo5Ht_Q
USEFUL INFORMATION
- Request a demo of Class Intercom here.
- Take your Instagram presence to the next level. Join our Instagram Bootcamp for Schools - learn more here: https://socialschool4edu.com/services/instagram-bootcamp-for-schools/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- Teddy Gabbart has been involved with schools his entire career. His company, Gabbart Communications, serves more than 700 school districts with an all-in-one communication solution to handle your website, apps, notifications, social media, digital classrooms, and even an online store.
- The expectations from our parents have certainly changed over the years. Teddy breaks down the biggest changes he’s seen and how schools have been required to respond.
- When it comes to school websites, Teddy is an expert. He identifies the biggest things schools are still getting wrong and shares ideas to fix them!
- GabCon is an annual event that happens in Durant, OK each June. Learn more about it in this episode!
SPECIAL GUEST
Teddy Gabbart
President
Gabbart Communications, Oklahoma
Email: teddy@gabbart.com
Website: https://www.gabbart.com
Facebook: https://www.facebook.com/GabbartCom/
Twitter: https://twitter.com/gabbartcom
LinkedIn: https://www.linkedin.com/company/gabbart-communications/
USEFUL INFORMATION
- Blog - Social Media is Like a Free Puppy, Not a Free Beer
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- There are two important components in handling a crisis - having a solid crisis communication plan and then responding to the crisis. Amber breaks down the main components of each one.
- Social media is the key to building trust and showing transparency before a crisis ever happens. Daily posts about student and staff success will help tell your school’s story.
- When should social media be used during a crisis? Amber explains two specific ways that your school should use it.
- Social media can be a powerful tool in recruiting staff. Amber shares some unique approaches in this interview. She also has some amazing resources available in the show notes!
SPECIAL GUEST
Amber Graham Fitzgerald
Director of Member Engagement
Oklahoma State School Boards Association, Oklahoma
Email: amberf@ossba.org
Twitter: @mrsamberfitz
Website: https://www.ossba.org
Facebook: https://www.facebook.com/ossbaoklahoma
Twitter: https://twitter.com/OSSBAoklahoma
USEFUL INFORMATION
- Amber’s helpful resources:
- Crisis Communication Plan Components
- Initial Crisis Detail Worksheet
- Crisis Messaging Worksheet
- Decision-Making Model
- Colleges & Universities in Our Recruitment Circle Worksheet
- Interested in our Instagram Bootcamp for Schools? Learn more here: Instagram Bootcamp for Schools
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- It’s a brand new school year. Are you ready? After the last 2+ years, you may not be!
- Just as the airlines tell you to put on your own oxygen mask before helping others, this back-to-school supply list is just for the school communicators out there.
- Andrea breaks down her 5 items that you need as the school year begins:
- Energy
- Grace
- Joy
- Delegation
- Boundaries
- After listening, email Andrea and let her know which item resonated the most with you!
Email: andrea@socialschool4edu.com
Follow Andrea on Twitter: @andreagribble
Website: www.socialschool4edu.com
Facebook: https://www.facebook.com/socialschool4edu
USEFUL INFORMATION
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- Back in 1980, Connie landed her first role in a very new position for schools with Putnam City School District. She remembers back to being the first with an electric typewriter and eventually had one of the district’s first computers!
- Throughout her career, there has been a lot of change, but crisis management has probably been one of the most challenging areas. Connie spends some time talking about how the Norman Public Schools handled the aftermath of the Oklahoma City bombing.
- Networking is critical, and Connie shares how she first became involved in her state school public relations association, OKSPRA. She shares several tips on getting involved.
- Continuous learning is critical if you want to stay on top of your game! Connie pursued her APR and also obtained a master's degree when she was in her 50s, proving that it is never too late to learn!
SPECIAL GUEST
Connie Blaney, APR
CEO- Blaney Communications & PR, Inc.
Email: connieblaney@cox.net
USEFUL INFORMATION
- National School Public Relations Association
- Find your state chapter - click here
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- Are you new to the world of school communications? So is Maci! She’s the first one to ever have the specialized role in her district of 2,000 students, and she shares how she got set up for success.
- Visiting classrooms is important, but it’s hard with all of your responsibilities. Maci shares her “Media Day” setup and explains how it has helped build relationships with both students and staff.
- Facebook Ads can be intimidating, but Maci wasn’t afraid to jump in. She shares her strategy, including frequency and budget.
- Branding is critical for every school. Learn the tools Maci uses to keep Clinton Public Schools recognized in the digital world, whether it has a school logo on it or not!
SPECIAL GUEST
Maci Stover
Communications Director
Clinton Public Schools, Oklahoma
Email: maci.stover@clintonokschools.org
Facebook: https://www.facebook.com/macianne.morton
Website: https://www.clintonokschools.org
Facebook: https://www.facebook.com/OKClintonPublicSchools/
Twitter: https://twitter.com/CPSRedTornadoes
USEFUL INFORMATION
- Maci’s business card with QR code on the back - click here
- Check out the Canva Facebook group to learn more tips & tricks about the tool: https://www.facebook.com/groups/CanvaDesignCircle
- Maci is part of our online virtual membership group. Interested in joining? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- Aubrey runs Easy School Marketing, a company that specializes in helping small, independent schools stand out. She understands that with limited resources, small schools need innovation to survive.
- The social media strategies that are key to independent schools are the same strategies that all schools need to implement. She breaks down how to focus on the right social media channels, and I even get her to share what channels most schools find the most important.
- There are 4 types of content that schools should be sharing on their social channels, and I bet your school is missing at least one of them! Learn what they are and hear examples of each type.
- In order to have great social media, you have to create systems. Aubrey and I break down some systems that we suggest for the schools we each serve.
SPECIAL GUEST
Aubrey Bursch
CEO & Founder, Easy School Marketing
National Consultant, based in Maryland
Email: aubrey@easyschoolmarketing.com
Instagram: https://www.instagram.com/aubrey_bursch/
LinkedIn: https://www.linkedin.com/in/aubreybursch
Website: https://www.easyschoolmarketing.com
Facebook: https://www.facebook.com/easyschoolmarketing
Podcast: https://mindfulschoolmarketing.com/
USEFUL INFORMATION
- Join in the next small-school leader meet up by clicking this link: https://www.easyschoolmarketing.com/leaders
- Interested in joining one of our Bootcamp programs?
- https://socialschool4edu.com/services/bootcamp/
- Instagram Bootcamp for Schools
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- Many schools have new leadership this school year, and getting them on board with your social media strategy is important.
- Don’t tackle your new leader on their first day on the job. Schedule 30 minutes with them during their 2nd or 3rd week.
- Highlight the impact social media is making. Bring numbers and talk about the importance of celebrating the district.
- Heidi also talks through frequently asked questions from new leaders and what NOT to talk about during this first discussion.
SPECIAL GUEST
Heidi Feller
Chief Inspirational Officer
#SocialSchool4EDU
hefeller1169@gmail.com
Twitter: @heidi_feller
USEFUL INFORMATION
- Example of a #SocialSchool4EDU Report Card
- Blog - How to Create a Social Media Report Card in Less than One Hour
- Video Introduction to the New Reedsburg High School Admin Team
- Blog - How to Use Social Media to Introduce Your New School Leader
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- Oconee County Schools is a district of 8,500 students and 1,000 staff. Anisa has helped elevate their storytelling and communication efforts after conducting a communications audit that she carried out on her own.
- Anisa shares her data collection, analysis, and delivery strategies in this conversation, and even includes links to some of her audits (see below).
- If you are a communications department of one, you are going to want to find out how Anisa gets great stories from her communication ambassadors. She also continues to support them through small but effective professional development opportunities.
- When Anisa started at Oconee back in 2018, she was the first-ever communications person to serve in the district. She focused on social media and the website because those are highly visible. She also spent time in schools building critical relationships.
SPECIAL GUEST
Anisa Sullivan Jimenez, APR
Director of Communications
Oconee County Schools, Georgia
Email: ajimenez@oconeeschools.org
Twitter: @AnisaSJimenez
Website: https://www.oconeeschools.org
Facebook: https://www.facebook.com/oconeecoschools
Instagram: https://www.instagram.com/oconeecoschools
Twitter: https://twitter.com/oconeecoschools
Youtube: https://www.youtube.com/oconeecoschools
USEFUL INFORMATION
- Example of the Communication Audit Report - click here
- Example of the Monitoring Report - click here
- One of Anisa’s secret weapons is that she is involved in our membership program. Interested in joining? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- Public schools across the country are facing divisive communities. As the communications person in your district who is so passionate about this job, it’s hard not to take it personally.
- Julie has extensive experience in this arena and shares how she has survived the personal attacks. She shares many tips to help you.
- It’s time to get back to building relationships, telling stories, and focusing on the people who love and support our school districts.
- A key to thriving in your role as a school communicator is to network! You are never alone. Organizations like TSPRA and NSPRA have been a lifeline for Julie. She also is active in the free Twitter group #K12PRchat. Her former district was a part of the #SocialSchool4EDU membership program, as well. All of these serve as helpful resources to survive the challenges of school communications.
SPECIAL GUEST
Julie Thannum, APR
Senior Strategist (with more than 30 years of experience in school PR)
CESO Communications, Minnesota
Email: julie.thannum@theceso.com
Twitter: @juliethannum
Website: https://theceso.com/communications/
Facebook: https://www.facebook.com/CESOcomm
Instagram: https://www.instagram.com/cesocomm/
Twitter: https://twitter.com/theceso
https://twitter.com/CESOcomm
USEFUL INFORMATION
- Join in the free networking group - #K12PRchat
- Learn more about NSPRA and state chapters at this link: https://www.nspra.org/nspra-chapters
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- Afraid of spending money on advertising? Don’t be! Megan is going to break down how she spent $1,000 to run a multi-month campaign to promote school enrollment.
- Grab yourself a good advertising partner, maybe your local cable or TV station, and work with them on ad messenger. Batesville has seen promising results from their ads and Megan is going to share some of those stats.
- Have a story that you think deserves to go viral? Megan has a story for you and shares her strategy that eventually landed them on the Kelly Clarkson Show!
- Students and staff should be the stars of all of your videos and stories.
- Interested in starting a podcast? Megan shares their simple method of transforming a short radio clip series into a podcast that now has more than 58,000 downloads!
SPECIAL GUEST
Megan Renihan
Communications Coordinator
Batesville School District, Arkansas
Email: mrenihan@gobsd1.org
Twitter: @megan_graddy
Website: https://www.batesvilleschools.com/
Facebook: https://www.facebook.com/BatesvilleSchoolDistrict
Instagram: https://www.instagram.com/batesville_schools/
Twitter: https://twitter.com/BatesvilleSD
YouTube: https://www.youtube.com/channel/UCd-BrhoAXPPKodXJcruHb0Q
RSS Feed (podcast): https://rss.com/podcasts/bsdpioneerupdate/
Pinterest: https://pin.it/2aZWCk5
USEFUL INFORMATION
- Megan’s journalism days:
- Flavors
- Adventure Arkansas
- School Choice Video
- 8.7K Views
- 11.7K Reach
- Solar Panel Project:
- Kelly Clarkson Show Clip - 56K views
- Other national media attention we received can be found here!
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- Not sure what to post this summer? Erica will be breaking down her #AfftonAroundTheWorld campaign that she does with her school district each year. This is a feature you could still implement this summer!
- Beyond this one feature, Erica will share her other summer content plans that include summer school, capital improvement projects, and more. She even shares when she transitions to posting back-to-school information.
- Erica is excited to be launching her team of Digital Media Coordinators at each school. These folks will be receiving a small stipend for taking care of social media and web content for their building.
- The school communication community is truly like family. Erica will share how networking has helped her survive and thrive in her 10-year career.
SPECIAL GUEST
Erica Chandler, APR
Director of Communications
Currently serving as President of Missouri School Public Relations Association (MOSPRA)
Affton School District, Missouri
Email: echandler@afftonschools.net
Twitter: @ericajchandler
Website: https://www.afftonschools.net/
Facebook: https://www.facebook.com/AfftonSchools
Instagram: https://instagram.com/afftonschools
Twitter: https://twitter.com/AfftonSchools
USEFUL INFORMATION
- #AfftonAroundTheWorld
- Post to invite submissions
- Post example #1
- Post example #2
- Post example #3
- Post example #4 - reading to animals in the shelter
- Editorial Calendar from Erica
- Grab a spot in Bootcamp - click here for more information.
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- As an educator, you know you need to communicate with your families, but it's hard to know what to say and how to say it...it's hard to know what to write and how to write it.
- After a fifteen-year career in journalism, Patricia found herself in a room full of educators and discovered she didn’t understand the acronyms and words they were using. So how could families understand it?
- Patricia shares simple tips to instantly improve your writing. Tips like:
- Don’t use a five-dollar word when a fifty-cent word will do
- Use the word “you”
- Check your tone by reading your words out loud
- Grab Patrica’s book now on Amazon or at your local book store!
SPECIAL GUEST
Patricia Weinzapfel, MS
School Home Communication Consultant
Patricia Weinzapfel Communications and Consulting
Email: patriciaweinzapfel@gmail.com
Twitter: @pfwindy
Website: https://www.patriciaweinzapfel.com
Facebook: https://www.facebook.com/patricia.klinemanweinzapfel
LinkedIn: www.linkedin.com/in/patricia-weinzapfel-9aab4878
USEFUL INFORMATION
- Patricia’s book - Closing the Loop - A Powerful and Practical Guide to School-Home Communication
- Patricia will be training our members in August and future members will always have access to the recordings. Interested in joining our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- This episode is also known as ‘Keys to C2 with B2’ - and it is brimming with content creation ideas!
- Brian shares his unique formula for a great Facebook post. It begins a certain way and ends a certain way - and he explains all the reasons behind it!
- Building an army of storytellers is key when you are a one-person communication department. Brian utilizes a staff person at each building who receives a stipend and a student social media team. He breaks down how he trains them and what they are responsible for.
- QR codes are back - and Brian puts them to use with his Jot Form that staff use to submit content for social media. It’s a genius idea that is actually working. You’re going to want to listen!
- Authentic stories are the best, and the story shared about a high school student named Andy went viral for all the right reasons. Learn the steps Brian followed to share that story with the world.
SPECIAL GUEST
Brian Bridges
Director of Communications at Lake Hamilton School District, Arkansas
Past-President of ArkaNSPRA
Email: brian.bridges@lhwolves.net
Twitter: @brianjbridges
Website: https://www.lhwolves.net
Facebook: https://www.facebook.com/LHSDWolves
Instagram: https://www.instagram.com/lhsd_wolves/
Twitter: https://twitter.com/LHSD_WOLVES
USEFUL INFORMATION
- QR Sticker to gather content from staff - click here
- Story about Andy - first story and the game!
- Interested in our bootcamp? Learn more here: https://socialschool4edu.com/services/bootcamp/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- Sherese shares her journey from being a teacher to a principal to a school communicator of 55,000 students.
- #TheGISDEffect means changing lives and impacting futures. Find out if this annual messaging is turning into an ongoing campaign!
- What does social media look like in a large district and how is training offered? Sherese shares how they handle it.
- Social media has to be about the stories - not just announcements!
- Sherese believes in owning the narrative. Social media is a non-negotiable for schools.
SPECIAL GUEST
Sherese Nix
Executive Director of Communications
Garland Independent School District, Texas
Email: slightfoot@garlandisd.net
Twitter: @sherese_nix
Website: https://www.garlandisd.net
Facebook: https://www.facebook.com/ChooseGarlandISD
Instagram: https://www.instagram.com/choosegarlandisd/
Twitter: https://twitter.com/gisdnews
Youtube: https://www.youtube.com/garlandisdnews
USEFUL INFORMATION
- #TheGISDEffect t-shirt
- Story on the dedication of teacher Stephany Hume - click here
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
Looking for a way to take your storytelling to new heights? Well, you’re in the right place! Lori Marini is going to inspire you with some tips and tactics - and she might even convince you to invest in some new learning opportunities!
IN THIS EPISODE, LORI DISCUSSES:
- How her willingness to take risks landed her in a role of managing social media for her school district
- Why she invested her time and money into a digital marketing course and how it has transformed the way she thinks about social media
- Video and its impact on connecting with her community
- One simple tip of marking time off in her calendar that enables her to uncover great stories
SPECIAL GUEST
Lori Marini
District Learning Coach/Media Specialist
Northern Ozaukee School District, Wisconsin
Email: lmarini@nosd.edu
Website: https://www.nosd.edu
Facebook: https://www.facebook.com/NorthernOzaukeeSchoolDistrict
Elementary Instagram Page: https://www.instagram.com/oeslearning/
YouTube: https://www.youtube.com/channel/UCounHTq8Vq5Rsa6vZORhApQ
USEFUL INFORMATION
- Check out Lori’s amazing room with the inspirational wall here: click here.
- Here is just one example of Lori’s video skills: NOSD Video
- Artwork with QR codes that included a video with the student artist: click here
- Professional Certificate in Digital Marketing from Northwestern Kellogg
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- Social media is now a storytelling tool in Pittsburg Community Schools. Find out exactly what that means and how it has helped shift the negativity in the district.
- Elishia is a trained graphic designer, so why does she use Canva every day? Because it makes her job easier!
- Are you making one of Elishia’s top mistakes when it comes to graphics? Find out - she’s honest and will break it down for you!
- Want to learn about some little-known tools in Canva that really help Elishia out? She can’t keep a secret - she will tell you about them. And it might just change your life!
- Social media is the long game. Keep showing up and telling those stories. Elishia will share the mindset she has that keeps her serving her district with gratitude and grace!
SPECIAL GUEST
Elishia Seals
Public Information Director
USD 250 Pittsburg Community Schools, Kansas
Email: eseals@usd250.org
Twitter: https://twitter.com/ecseals
Website: https://www.usd250.org
Facebook: https://www.facebook.com/USD250/
Twitter: https://twitter.com/PittsburgUSD250
USEFUL INFORMATION
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
- Unsure of how to use Instagram for your school or district? Tired of just posting the same content to both Facebook and Instagram? Emily was, too - until she joined the Ignite Your Instagram Challenge!
- Reels is an amazing tool to grow your reach within Instagram! Hear unique ideas of how Emily is reusing video she already has and repurposing it into Reels.
- Afraid of handing over the control of Instagram for a student takeover? So was Emily, but now she realizes what an amazing program this is. Hear what she has planned for the future!
- Looking to get excited about social media again? Emily will share the secret weapon in her pocket (literally, it is on her phone) that helps her stay energized and inspired with social storytelling for her district.
SPECIAL GUEST
Emily White
Director of Communications and Marketing
Sunnyvale ISD, Texas
Email: emily.white@sunnyvaleisd.com
Twitter: https://www.twitter.com/et_white1
Website: https://www.sunnyvaleisd.com
Facebook: https://www.facebook.com/SISDTX
Instagram: https://www.instagram.com/sunnyvaleisdtx
Twitter: https://www.twitter.com/SunnyvaleISD
USEFUL INFORMATION
- Email Emily used to promote the Student Instagram Takeover - click here
- Interested in the Instagram Bootcamp? Sign-up now to get on the waiting list for the September 12-October 7 session!
- Interested in the membership group? Join now!
- Blog on 10 Reel Ideas - click here
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
Join us at the premiere conference for school communicators this summer - NSPRA 2022 National Seminar happening in Chicago on July 17-20, 2022. Consider this your personal invitation! Discover thought-provoking keynotes, best-practice sessions and exciting networking opportunities when you attend in person at the Sheraton Grand Chicago Hotel or online via the virtual event platform.
IN THIS EPISODE, BARBARA SHARES:
- What the NSPRA National Seminar is and who should attend
- Several exciting changes to help enhance the seminar experience
- Why the best part of the seminar may not be the sessions themselves
- How to ask your school for funding for this event
SPECIAL GUEST
Barbara Hunter, APR
Executive Director
National School Public Relations Association
Email: bhunter@nspra.org
Twitter: https://twitter.com/NSPRA_ED
Website: https://www.nspra.org/
Facebook: https://www.facebook.com/NSPRAssociation/
Twitter: https://twitter.com/nspra
USEFUL INFORMATION
- Register now for the NSPRA seminar! https://www.nspra.org/national-seminar
- Want to check out our Social Media Bootcamp? Visit this website: https://socialschool4edu.com/services/bootcamp/
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
Passion must be her middle name because, my goodness, does Melanie Gonzalez have a lot of it! Her district has received awards for its engagement tactics, and she will be a breakout speaker on the topic at this summer’s NSPRA seminar in Chicago. Today, you get to learn from Melanie right from the comfort of your device!
IN THIS EPISODE, MELANIE DISCUSSES:
- How she manages social media for her district of 43 schools
- The audiences her district reaches on its various social media platforms
- How her district won over a divisive community with a unique approach to graduation in 2020
- Four secrets that have worked well (and will for you, too) to increase engagement on platforms like Facebook, Twitter, Instagram, and LinkedIn
SPECIAL GUEST
Melanie Gonzalez
Digital Media Coordinator & Social Media Manager
Cabarrus County Schools, North Carolina
Email: melanie.gonzalez@cabarrus.k12.nc.us
Twitter: https://twitter.com/MelanieSchoolPR
Website: https://www.cabarrus.k12.nc.us/
Facebook: https://www.facebook.com/cabcoschools
Instagram: https://www.instagram.com/cabcoschools
Twitter: https://www.twitter.com/cabcoschools
USEFUL INFORMATION
- Graduation Coverage Notes for #CabCoGrads20
- Melanie’s creative post about the NCAA Final Four game between Duke and North Carolina: click here.
- Sign up for our Ignite Your Instagram Challenge - but hurry - must sign up by 4/21/22. Challenge ends on 4/22/22.
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
Do you have an upcoming leadership transition in your school or district? Yes? Then this episode is for you! Rachel has practical tips that you’re probably going to want to write down.
IN THIS EPISODE, RACHEL SHARES:
- Keys to tying social media posts to your vision, mission, and values before you ever identify a need to transition to a new leader
- Tips for the search process and involving your community
- A list of ways to connect and engage with the community as the new leader takes over using social media
- Her best social media tip of always including a call to action in your posts
SPECIAL GUEST
Rachel Thomas
Brand and Communications Manager
Kansas Association of School Boards, Kansas
Email: rthomas@kasb.org
Twitter: https://twitter.com/RachelIsaThomas
Website: https://www.kasb.org/
Facebook: https://www.facebook.com/KASBPublicEd
Twitter: https://twitter.com/KASBPublicEd
USEFUL INFORMATION
- Rachel’s Post Entry Plan for Dr. Anthony Lewis - see page 3 for ideas that Rachel spoke about!
- Nine Tips for Celebrating Seniors on Social Media
- Free PDF - 20 Calls to Action to Drive Engagement on Social Media
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
Amanda may not have had her eyes set on a school communications role, but it found her - and I sure am happy it did! The work she is doing for the small school district of Weston in Wisconsin is amazing.
IN THIS EPISODE, AMANDA DISCUSSES:
- Her journey into holding the role of Social Media Director in her district of fewer than 300 students
- How her reluctant attempt at an IG Reel led to over 400,000 people reached!
- The impact social media is making in her district, including attracting a highly-qualified teacher from a nearby district
- Her biggest struggle with time management and a few things she tries to implement to conquer that issue
SPECIAL GUEST
Amanda Keller
Social Media Director
Weston School District, Wisconsin
Email: akeller@weston.k12.wi.us
Twitter: https://twitter.com/bamanda57
Website: https://www.weston.k12.wi.us/
Facebook: https://www.facebook.com/WestonSchoolDistrict
Instagram: https://www.instagram.com/westonschooldistrict/
YouTube: https://www.youtube.com/channel/UCPcUnHQQhSuQ4ZXHvudghBA
LinkedIn: https://www.linkedin.com/company/weston-school-district
USEFUL INFORMATION
- Join the Instagram Challenge Now - Happening April 11-22. Sign up here.
- Amanda’s viral Instagram Reel post - click here.
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
After listening to this episode, I think you are going to want to be Laraine Weschler when you grow up. She is an AMAZING school communicator who is going to share some insights into a concept you may have never thought about - running a Facebook group for your community.
IN THIS EPISODE, LARAINE SHARES:
- Her secret to frequent school visits & how this helps her build relationships
- Why she decided to start a Facebook group for her community
- How the page has helped increase family engagement
- Awesome feature examples that highlight staff and alumni
SPECIAL GUEST
Laraine Weschler
Communication Specialist
Naugatuck Public Schools, Connecticut
Email: laraine.weschler@naugatuck.k12.ct.us
Website: https://www.naugatuck.k12.ct.us/
Facebook: https://www.facebook.com/NaugatuckPublicSchools/
Instagram: https://www.instagram.com/naugatuckpublicschools/
Twitter: https://www.twitter.com/NaugatuckPS
YouTube: https://www.youtube.com/c/NaugatuckPublicSchools
USEFUL INFORMATION
- Nominate yourself today for the 2022 Best Of Social Media Awards! Click here.
- Example - Staff Shout Out
- Example - Alumni Shout Out
- Example - What I Love About My School
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
It’s a busy time of year! How can you manage social media instead of social media managing you? This podcast episode will help!
IN THIS EPISODE, HEIDI DISCUSSES:
- The importance of boundaries in your role as a school communicator
- Simple email changes you can make to help you take control
- How to schedule your work time to avoid feeling overwhelmed
- A unique approach to handling those negative social media gossip groups
SPECIAL GUEST
Heidi Feller
Chief Inspirational Officer
#SocialSchool4EDU
Email: hefeller1169@gmail.com
Twitter: @heidi_feller
USEFUL INFORMATION
- Blog - How to Use “Batching” to Increase Productivity in Your School PR Role
- Blog - How to Handle the Community Gossip Groups on Social Media
- Interested in our social media bootcamp? Learn more here: https://socialschool4edu.com/services/bootcamp/
- Meet me at Gab Con 2022! Grab all the details here: https://www.gabconevents.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
My APR friends are going to be so geeked out to listen to this episode! My friend Angela Brown is diving into the research that can help school communicators do their job more effectively!
IN THIS EPISODE, ANGELA SHARES:
- The many ways Niche can help K12 schools (beyond just the school ranking)
- Specific stories you should be telling on social based on parent research
- Why highlighting teachers is so critical
- Her best advice - “Don’t chase bees!” She’ll explain it in the interview.
SPECIAL GUEST
Angela Brown
K-12 Senior Enrollment Insights Leader
Niche - Pittsburgh, Pennsylvania
Follow Angela on Twitter: @angelambrown
Connect with Angela on LinkedIn: https://www.linkedin.com/in/angelambrown/
Email: angela.brown@niche.com
Website: https://www.niche.com
Facebook: https://www.facebook.com/nichesocial
LinkedIn: https://www.linkedin.com/company/nichesocial/
Twitter: https://twitter.com/Niche_Insights
USEFUL INFORMATION
- Get access to the blog and other resources on Niche here: Enrollment Insights
- Listen to the Enrollment Insights Podcast
- Access the full research here
- Helpful blog: Celebrate Teacher Appreciation Week on Social Media!
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
Oh my goodness - we made it to episode 100!! And it’s my birthday!! Two big reasons to celebrate - and you get the gift of learning the 10 best social media tips from our listeners.
IN THIS EPISODE, LISTENERS SHARE:
- Practical ways to use more video in your social storytelling
- The importance of building a team to help you with social media
- Why you should NOT be afraid to try something new
- How this podcast can help create meaningful relationships with other School PR professionals
USEFUL INFORMATION
- Blog - Grab Followers the Moment They Enter Your School!
- Join our Bootcamp! Learn more here.
- Meet our contributors:
- John Casper - Episode 87
- Sadie Fischer
- Jill Salmon
- Amanda Keller
- Anindita Anaam - Episode 96
- Joanne Bell
- Grace Scism
- Jamie Brace - Episode 62
- Lisa Waldhart
- Natalie Eiting
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
Schools of every size need a person devoted to school communications, but many think they can’t afford it. Learn how John Charlton convinced his district of 2,000 students to add a new position and learn about the amazing impact he has had in just two years!
IN THIS EPISODE, JOHN SHARES:
- How he convinced his school district to add a communications position
- Why his initial focus when he got started was on internal communication with staff
- How he quadrupled the Facebook following for his district
- The best stories that his community loves to see on social media
SPECIAL GUEST
John Charlton
Communications Coordinator
Cambridge City School District, Ohio
Follow John on Twitter: @sportshack6886
Email: john.charlton@cambridgecityschools.org
School Website: www.cambridgecityschools.org
Facebook: https://www.facebook.com/CambridgeCitySchools
Twitter: https://twitter.com/Cambridge_CS
USEFUL INFORMATION
- Story of the marine - Thompson Proves that Size Does Not Matter
- Drone piloting class story
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
Are you a one-person communications shop who struggles with managing all the things? Then you’re going to want to meet this week’s guest! Learn practical tips and systems to help you celebrate your school district with the world.
IN THIS EPISODE, STEPHANIE DISCUSSES:
- How she convinced her school district to jump into social media and the platforms she uses today to celebrate her students and staff
- The system she created to manage the various social media accounts throughout her district
- Her best strategy to get more content for social - and it relates to setting aside one hour per week
- The importance of her MOSPRA (and NSPRA) family
SPECIAL GUEST
Stephanie Smith, APR
Director of Public Relations
Fort Osage R-1 School District, Missouri
Email: ssmith@fortosage.net
Twitter: @smithsteph
School Website: https://www.fortosage.net/
Facebook: https://www.facebook.com/FortOsageSchoolDistrict
Twitter: https://twitter.com/FortOsageSchool
Instagram: https://www.instagram.com/fortosageschools/
USEFUL INFORMATION
- Blog - How to Create a Social Media Directory for Your School
- Student business - check out this post
- Learn more about the NSPRA seminar this July, 2022
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
Are you struggling to find stories to share on social media right now? Or maybe you are sick of the negative comments you are receiving? Grab 14 easy social media post ideas that your community will absolutely LOVE!
IN THIS EPISODE, ANDREA SHARES:
- One easy tip sure to lead to more content from staff
- 14 ideas with sample posts linked in the show notes
- How to keep things SIMPLE for yourself (for you overthinkers out there)
- Why getting students involved will make your job easier
USEFUL INFORMATION
- Join membership here (the final day for the $300 offer is 2/14/22)
- Blog - How to Use “Batching” to Increase Productivity in Your School PR Role
- Blog - How to Find Student Stories Your Community Will Love
- Ideas
- What students & staff love about your district
- Therapy Dogs
- Sports
- Little Moments
- Art & Tech Ed Projects
- Homecomings/Videos
- Staff going above and beyond
- Classroom Activities
- Video Invites
- Senior Scholarships
- Instagram Reels
- Student Apprenticeships
- #ThrowbackThursday
- Student Stories
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
When the role of Communication Specialist was added to the Oconto Unified School District two years ago, they were aware of the positive potential it could have for their community. Meet Anindita, the woman who did the work and proved them right! She is a first-generation American who is really making an impact in the K12 education world.
IN THIS EPISODE, ANINDITA SHARES:
- Her diverse background which includes two masters degrees from India
- How she gathers stories from her three schools for the district’s social media platforms
- Why she focuses her time on building relationships with staff
- Which program has helped make social media easier and more effective
SPECIAL GUEST
Anindita Anaam
Communications Specialist
Oconto Unified School District, Wisconsin
Email: anindita200@gmail.com
LinkedIn: Anindita (Andy) Neogy Anaam
School Website: https://www.oconto.k12.wi.us/
Facebook: https://www.facebook.com/ocontoschooldistrict/
Twitter: https://twitter.com/GoOconto
Instagram: https://www.instagram.com/ousd_schools
USEFUL INFORMATION
- Creative writing example with IT Director
- Unique staff spotlight
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
To kick off 2022, I sat down with Niche’s Enrollment Insights Podcast host Angela Brown. You can catch the original podcast at this link. It was a fun conversation so I asked if I could share the interview here on my podcast!
IN THIS EPISODE, ANDREA SHARES:
- Eight resolutions for school social media managers
- The latest failures she’s had on social media
- How she stays informed on what is working best for schools
- Detailed conversations on Instagram Reels, Facebook Live, and what you should stop doing in 2022
USEFUL INFORMATION
- Blog - Don’t Go Looking for a Fight! Why Some Information Should Not Be Posted on Social Media
- Blog - How to use Instagram Reels for your School
- Catch all of the podcast interviews from Niche at this link.
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
You can give your community a backstage pass to the great things happening in your school through a simple tool called Facebook Live! Today’s guest uses it frequently and she’s going to share her best tips and lessons learned in today’s interview.
IN THIS EPISODE, JESSICA DISCUSSES:
- How she uses Facebook Live to showcase her high school
- What equipment is helpful for streaming live
- Her pre-live checklist
- The impact that opening the walls of the school to the community can make
SPECIAL GUEST
Jessica James
Library Media Specialist
W.S. Neal High School, Alabama
Follow Jessica on Twitter: @MrsJamesReads
Email: jessica.james@escoschools.net
School Website: http://w.s.nealhigh.al.ech.schoolinsites.com/
Facebook: https://www.facebook.com/wsnblueeagles
Instagram: https://www.instagram.com/wsnealyearbook/
USEFUL INFORMATION
- Cheerleader post
- Rode microphone
- Rode Vlogger Kit (includes: microphone, tripod stand and light)
- Facebook Live Checklist
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
You are the storyteller for your school district! Let that important role fuel the energy you bring to celebrating the many stories that deserve to be told. Today’s podcast is going to give you the confidence and tools to do that in 2022!
IN THIS EPISODE, TED SHARES:
- The story of the buffalo and how you can use it to help your district navigate 2022
- Why celebrating your students and staff is so important
- How to combat the “No one sends me anything” mentality when it comes to communicating for the school
- One simple tool that could change everything - the swift survey
SPECIAL GUEST
Ted Neitzke
CEO
CESA 6, Wisconsin
Follow Ted on Twitter: @tneitzke
Email: tneitzke@cesa6.org
School Website: https://www.cesa6.org/
Facebook: https://www.facebook.com/CESA6/
Twitter: https://twitter.com/CESA6
Instagram: https://www.instagram.com/cesa6wi/
Podcast: https://thesmartthinkingpodcast.podbean.com/
USEFUL INFORMATION
- Ted’s podcast - The Smart Thinking Podcast
- Interested in our membership program? Learn more here: https://socialschool4edu.com/. The special rate of $300 for 6 months expires on 2/14/22!
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
Let’s get strategic with your social media approach! In today’s interview, Karen Heath shares proven tactics to help your school celebrate the great stories happening in your school district.
IN THIS EPISODE, KAREN DISCUSSES:
- A simple method used to preplan post content twice per year
- How customer service training for your social media team can shape the interactions your school has with its followers
- Why employee appreciation is so important for her agency and for schools everywhere
- A special story that highlights the value of the programs provided for students
SPECIAL GUEST
Karen Heath
Supervisor of Communications
Berrien RESA, Michigan
Follow Karen on Twitter: @karen_heath
Email: karen.heath@berrienresa.org
School Website: https://www.berrienresa.org
Facebook: https://www.facebook.com/berrienresa
Twitter: https://twitter.com/berrienresa
Instagram: https://www.instagram.com/berrienresa/
USEFUL INFORMATION
- Karen’s bus story - click here
- Podcast 100 Submission Notes
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
Not everything that your school communicates needs to be posted on your social media pages. I’ve been saying this for years to all of the schools we serve here at #SocialSchool4EDU. Today I’ll break it down for you.
IN THIS EPISODE, ANDREA SHARES:
- One personal success story from a school of implementing the strategy of not posting every decision on social media.
- Five reasons NOT to share everything on social media
- Over 25 communication tools that can be used - other than social media!
USEFUL INFORMATION
- Blog - Don’t Go Looking for a Fight! Why Some Information Should Not Be Posted on Social Media
- Communication Toolbox Download
- Join our Bootcamp! Learn more here.
- Interested in helping with podcast 100? Share your best tip that you’ve learned from me! Record a 30-90 second audio memo or video (landscape) with this information:
- Name
- School or District
- State
- Title
- Best tip/most impactful thing you’ve learned. You can share a specific story of how you used it as well!
- Email your clip with “Podcast 100” in the subject line to: andrea@socialschool4edu.com
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
Budgets are tight for every school out there. Learn how to leverage social media to help with fundraising and more in today’s podcast.
IN THIS EPISODE, MARIA SHARES:
- Why her small school with 800 students invested in a communication position
- Specific ways she used social media to raise $19,000 in two weeks in order to purchase new Chromebooks for her district
- Strategies that she uses to outperform much larger districts around her when it comes to Facebook engagement
- How she stays on top of it all as a one-person communications office
SPECIAL GUEST
Maria Carter-Ewald
Communications Director
Whitmore Lake Public Schools, Michigan
Email: maria.carter-ewald@wlps.net
School Website: https://www.wlps.net
Facebook: https://www.facebook.com/WhitmoreLakePublicSchools
Twitter: https://twitter.com/wlschools
Instagram: https://www.instagram.com/whitlkpublicschools/
USEFUL INFORMATION
- Maria’s detailed examples of fundraising and videos - click here
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
Nicole Valles is living proof that social media works in staff recruitment! She landed her role as Digital Content Specialist three years ago because of a Facebook post.
IN THIS EPISODE, NICOLE DISCUSSES:
- How social media is handled at each of their schools through digital coaches
- What one decision has led to less stress when it comes to social media
- The #SuperSubstitutes campaign that led to hundreds of applications
- Why she uses Facebook albums to post some of her campaigns
SPECIAL GUEST
Nicole Valles
Digital Content Specialist
Barrow County School System, Georgia
Follow Nicole on Twitter: @nikkival
Email: nicole.valles@barrow.k12.ga.us
School Website: https://www.barrow.k12.ga.us
Facebook: https://www.facebook.com/BarrowCountySchools/
Twitter: https://twitter.com/BCSchools1
Instagram: https://www.instagram.com/barrowcountyschools/
YouTube: https://www.youtube.com/c/BarrowCountySchoolSystem
LinkedIn: https://www.linkedin.com/company/barrow-county-schools
USEFUL INFORMATION
- Bold Grads to Bold Teachers Campaign
- Super Sub Story and Big Bonus Post
- Podcast 100 Submission Notes
- Want support all year long? Check out our membership program!
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
Your school has great stories to share, whether you have 40,000 students or just 219 students like the school we’re talking with today. Learn how Principal Laura Jo Jarchow is spreading the mission of St. Mary School in her Wisconsin community and beyond!
IN THIS EPISODE, LAURA JO SHARES:
- Her role and numerous responsibilities as Principal
- How she uses Facebook and Instagram posts to share the mission of her school
- Why she decided to take part in the latest #SocialSchool4EDU Facebook Page Challenge
- The results from the challenge, which have dramatically increased her reach with each post she shares
SPECIAL GUEST
Laura Jo Jarchow
Principal
St. Mary School, New Richmond, Wisconsin
School Website: http://st-marysschool.com/
Facebook: https://www.facebook.com/StMarysNewRichmond
USEFUL INFORMATION
- Easton’s courageous story after he fell into a campfire - click here
- St. Mary’s post asking for shares to win $500 (over 400 shares) - click here
- Interested in helping with podcast 100? Share your best tip that you’ve learned from me! Record a 30-90 second audio memo or video (landscape) with this information:
- Name
- School or District
- State
- Title
- Best tip/most impactful thing you’ve learned. You can share a specific story of how you used it as well!
- Email your clip with “Podcast 100” in the subject line to: andrea@socialschool4edu.com
- Want support all year long? Check out our membership program.
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
Looking for ideas to engage families with your school district? Then you’re in the right spot! John is going to share a BUNCH of strategies to build trust while celebrating the great things happening in your school district.
IN THIS EPISODE, JOHN DISCUSSES:
- What social media channels he manages for the district
- Alternate ways to share events (beyond just creating a flyer)
- Strategies to get content from staff and parents
- A unique approach to handling those negative social media gossip groups
SPECIAL GUEST
John Casper
Communications Coordinator
Winona Area Public Schools, MinnesotaWinona Area Public Schools - Home
Follow John on Twitter: @johncasperjr
Email: john.casper@winona.k12.mn.us
School Website: https://winonaschools.org/
Facebook: https://www.facebook.com/WAPS861
Twitter:https://twitter.com/herkythewinhawk
Instagram: https://www.instagram.com/winonaschools/
USEFUL INFORMATION
- John’s examples - click here
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
When you have a small school, it’s important to get everyone involved in telling your story. Learn how this small district in Nebraska of 400 students celebrates their school in a big way on social media!
IN THIS EPISODE, SARA SHARES:
- How her staff submits stories to be posted on social media
- Why she decided to get students involved in sharing stories on Instagram
- How she selects and trains the students
- What content ideas have worked the best
SPECIAL GUEST
Sara Fuller
Business Teacher and PK-12 Library Media Specialist
Superior Public Schools, Nebraska
Email: sfuller@superiorwildcats.org
School Website: https://www.superiorwildcats.org/
Facebook: https://www.facebook.com/superiorschoolsne
Twitter: https://twitter.com/superiornesd
Instagram: https://www.instagram.com/superiornesd
USEFUL INFORMATION
- Senior Spotlights
- Class of 2022
- Class of 2020
- Weekly Poll
- First Grade Life
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
Are you stressing about adding a TikTok channel for your school? Well, stress no more. Instagram Reels is here and it’s easier than you think! Grab great advice about getting started and take a look at what’s working for Melissa Reese in Allentown School District.
IN THIS EPISODE, MELISSA SHARES:
- The importance of meeting parents where they are
- How she stays on top of 25 schools and 17,000 students as a one-person shop
- Why Instagram Reels is part of her weekly social strategy
- How easy it is to get started
SPECIAL GUEST
Melissa Reese
Communications Manager
Allentown School District, Pennsylvania
Follow Melissa on Twitter: @melissa_ashleyy
Follow Melissa on Instagram: @melissa_ashleyy1
Email: reesem@allentownsd.org
School Website: www.allentownsd.org
Instagram: https://www.instagram.com/allentownschools/
Facebook: https://www.facebook.com/AllentownSchoolDistrict
Twitter: https://twitter.com/allentownsd
USEFUL INFORMATION
- Social Media Bootcamp - Our next session starts in January 2022
- Blog - How to Use Instagram Reels for Your School
- Allentown Instagram Reels - https://www.instagram.com/allentownschools/reels/
- More on the Membership Program that Melissa is a part of - click here.
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
Showcasing the amazing students and staff inside of your district is an awesome job. Let Maria inspire you with some great ideas that you can implement in your district!
IN THIS EPISODE, MARIA DISCUSSES:
- How social media fits in her role, along with website management and video creation
- What strategies her district has used to tackle the substitute teaching shortage
- The award-winning #BeWell34 initiative that lives all year long in Glenview School District
- How Maria stays on top of the latest social media trends and what’s working best for schools.
SPECIAL GUEST
Maria Feitlich
Communications Specialist
Glenview School District, Illinois
Follow Maria on Twitter: @Maria_Feitlich
LinkedIn: https://www.linkedin.com/in/maria-feitlich-22754ab2/
Email: mfeitlich@glenview34.org
School Website: www.glenview34.org
Facebook: www.facebook.com/glenview34
Twitter: https://twitter.com/glenview34
USEFUL INFORMATION
- #K12PRtip - Letter Board
- Substitute Feature - Page through the features that Maria created at this link
- Here is one of the posts on Facebook: https://www.facebook.com/glenview34/photos/1904560683028918
- Staff Summer Reading - Page through the features that Maria created at this link
- Here is the Facebook post with a staff member reading to a horse: https://www.facebook.com/glenview34/photos/1953530908131895
- #BeWell34 information from website: https://www.glenview34.org/bewell34
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
Are you stuck in a rut with low content right now for your social media pages? Schools have amazing stories to share - we just need to find them! This episode will share 5 tips for getting more content.
IN THIS EPISODE, ANDREA SHARES:
- How asking specific staff members for submissions will work far better than an email to everyone
- What weekly features you could add to your social media content calendar
- Ways to get stories from your community
- A free invite into our newest 5-Day Fire Up Your Facebook Page Challenge happening November 15-19, 2021. Sign up at socialschool4edu.com/challenge
USEFUL INFORMATION
- Veterans Day Blog - Six Veterans Day Ideas for School Social Media
- Sign up for the free 5-Day Fire Up Your Facebook Page Challenge here: socialschool4edu.com/challenge
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
All schools need to recruit students but in a career technical center, you face some unique circumstances. Luckily, Stafford Technical Center in Vermont has nearly twice as many applicants each year as they have spots. Learn the secret to their success in this episode!
IN THIS EPISODE, CINDY DISCUSSES:
- How social media fits into her role as Outreach Coordinator
- Why she focuses on student stories with her social media posts
- What method she uses to balance the content from the 14 different programs her school offers
- What the membership program at #SocialSchool4EDU has done to help her professional growth
SPECIAL GUEST
Cindy Dunigan
Outreach Coordinator
Stafford Technical Center, Vermont
Email: cindy.dunigan@rcpsvt.org
School Website: https://staffordonline.org/
Facebook: https://www.facebook.com/StaffordTechnicalCenter
Twitter: https://twitter.com/stc_vt
Instagram: https://www.instagram.com/staffordtechnical/
USEFUL INFORMATION
- Cindy’s secret 3-week planning sheet - click here!
- Note - this normally only is offered to our paid members, but we wanted to offer it to you since Cindy talked about it!
- Sign up now for the Fire Up Your Facebook Challenge - https://socialschool4edu.com/challenge
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
I recently got to hang out with Erin McCann, cohost of the School PR Happy Hour podcast. She was kicking off season 3 of the podcast and we recorded a fun episode. It was so jam-packed with nuggets you could use that I asked if I could reshare it with my audience. She said YES!
IN THIS EPISODE, ANDREA AND ERIN DISCUSS:
- Andrea’s journey of starting #SocialSchool4EDU and what her company does to help schools
- How to best handle negative comments on your social media pages
- New trends that schools should be paying attention to, like Instagram Reels
- Advice on how to become a speaker for your local, state, or national chapters
USEFUL INFORMATION
- Subscribe to the School PR Happy Hour podcast here: https://wavve.link/SPRHappyHour
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
Want to learn some real social media strategies that work? Then you’re in the right spot! Holly McCaw, APR is going to provide some guidance that you can use right away in your district.
IN THIS EPISODE, HOLLY SHARES:
- Why she runs only district social media accounts and not separate school accounts for her district of 2,400 students
- How she gets great stories to share from her five different schools, including a strategy that I have never heard before
- What she included in her back-to-school talk with staff in order for them to get more involved in social media
- Two of her best social media posts so far this school year.
SPECIAL GUEST
Holly McCaw, APR
Director of Communications
Otsego Public Schools, Michigan
Twitter: @McCawHolly
Email: hmccaw@otsegops.org
School Website: https://www.otsegops.org/
Facebook: https://www.facebook.com/otsegops
YouTube: https://www.youtube.com/channel/UCImMSTnXYmVkMOsqCGUnmoQ
Twitter: https://twitter.com/OtsegoSchools
Instagram: https://www.instagram.com/otsegoschools/
USEFUL INFORMATION
- Social Media Guidelines for accounts associated with the school
- Here are the slides that Holly used to talk to her staff about social media - click here
- 9/11 social media post - reached over 20,000 people
- Football kindness post - reached over 55,000 people
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
You can showcase your school’s mission through social media, and Erica can show you how! She had no background in school communications before joining Pulaski Academy back in 2019, but she put her marketing experience to work and has made an impact.
IN THIS EPISODE, ERICA SHARES:
- How she uses social media as a welcome mat for prospective students
- What methods she has found helpful in getting staff involved in storytelling
- Why branding is so much more than colors and a logo
- The impact Instagram Reels is making in her independent school.
SPECIAL GUEST
Erica Gregory
Digital Storyteller
Pulaski Academy in Little Rock, Arkansas
Email: erica.gregory@pulaskiacademy.org
School Website: https://www.pulaskiacademy.org/
Facebook: https://www.facebook.com/pulaskiacademy/
Twitter: https://twitter.com/PulaskiAcademy
Instagram: https://www.instagram.com/pulaskiacademy/
YouTube: www.youtube.com/PulaskiAcademy
USEFUL INFORMATION
- Class of 2020 stories:
- Favorite Memories
- Senior Advice
- Instagram Reels to check out:
- https://www.instagram.com/pulaskiacademy/reels/
- https://www.instagram.com/newauburnschool/reels/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
Let this be your warning. There is a right way and a wrong way to set up access to your school’s social media accounts. This take-action episode will help you avoid the common pitfalls of other social media account managers around the world.
IN THIS EPISODE, HEIDI AND ANDREA DISCUSS:
- The difference between how you access your accounts on Facebook, Twitter, and Instagram
- Why you need to use your personal Facebook profile to help manage your school Facebook page
- What Facebook is doing regarding fake or shared-login profiles used to manage your school’s Facebook page in order to increase security
- How Facebook Business Manager can make assigning users to your page even more secure
SPECIAL GUEST
Heidi Feller
Chief Inspirational Officer
#SocialSchool4EDU
hefeller1169@gmail.com
Twitter: @heidi_feller
USEFUL INFORMATION
- Blog - Managing a Facebook Page Without a Fake Profile
- Blog - Personal Facebook Privacy Settings: Tips for Educators
- Blog - Everything You Need to Know About Facebook Business Manager for Schools
- Learn more about our Membership Program here - www.SocialSchool4EDU.com
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
We all are both mentors and mentees. Learn exactly what this means and how it can help you in your own journey in school communications from this thoughtful interview with Susan Brott, APR.
IN THIS EPISODE, SUSAN SHARES:
- Her recent surprise and humbled celebration after being named as the 2021 Barry Gaskins Mentor Legacy Award recipient from NSPRA
- How mentorship has shaped her career
- What she gains in providing mentorship to others
- Why being vulnerable is the first step to seeking out a mentor
SPECIAL GUEST
Susan Brott, APR
Senior Strategic Consultant
CESO Communications, Minnesota
Email: susan.brott@theceso.com
Follow Susan on Twitter: @susanbrott
Website: https://theceso.com/communications/
LinkedIn: https://www.linkedin.com/company/ceso-communications
Instagram: https://www.instagram.com/cesocomm
Twitter: https://twitter.com/CESOcomm
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
With more than 24 years of experience, Ian Halperin has seen the world of school communications evolve. Join us for a fun chat about providing the tools and information that your community needs to have at its fingertips.
IN THIS EPISODE, IAN DISCUSSES:
- His School PR journey that has now lasted 24 years
- How short videos of the Superintendent can help build trust in your community
- The app that has been so successful in getting information to their families
- Why the Wylie rebranding process has been so successful
SPECIAL GUEST
Ian Halperin
Executive Director of Community Relations and Marketing
Wylie ISD, Texas
Email: ian.halperin@wylieisd.net
Follow Ian on Twitter: @nikonboy1
School Website: https://www.wylieisd.net/
Facebook: https://www.facebook.com/wylieisd
Twitter: https://twitter.com/wylieisd
YouTube: https://www.youtube.com/user/TheWylieISD
USEFUL INFORMATION
- Ian mentioned their branding guide. Find it here: https://www.wylieisd.net/branding
- A few examples of video updates from the Superintendent:
- https://www.facebook.com/149454761763622/videos/4118935194869614
- https://www.facebook.com/149454761763622/videos/940193703107613
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
A topic that every school communicator will deal with at some point is the death of a student or staff member. No matter what the cause of death may be, you might be wondering if you should share anything on social media. Listen in to a thoughtful perspective from Josh Burnette, who dealt with three different tragedies in three different ways on social media during 2021.
IN THIS EPISODE, JOSH SHARES:
- His unique path into school communications, which included seven years in the ministry
- How he has used social media to communicate when student deaths have occurred
- What is the most important response he looks for when sharing tragic news
- How he stays on top of his many job responsibilities as a one-person communications department in a school of over 11,500 students.
SPECIAL GUEST
Josh Burnett
Communications Coordinator
Bartholomew Consolidated School Corporation, Indiana
Email: burnettj@bcsc.k12.in.us
School Website: https://www.bcscschools.org/
Facebook: https://www.facebook.com/bcscschools/
YouTube: https://www.youtube.com/c/BCSCSchools
Twitter: https://twitter.com/bcscschools
Instagram: https://www.instagram.com/bcscschools/
USEFUL INFORMATION
- Sign up now for the Social Media Bootcamp - click here!
- Remembering Lily post on Facebook
- Andrea’s post honoring Hailey
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
Need help with content creation in your understaffed communications department? Then you’re in the right place! Christine Paik is going to share all of the secrets behind her successful student intern program.
IN THIS EPISODE, CHRISTINE EXPLAINS:
- How she manages communications in a district of 39,000 students with only a 3-person department
- Why she created a robust student internship program and how she selects her team
- The powerful storytelling that happens when students get involved
- Her COVID project - writing a children’s book in partnership with her mom as the illustrator.
SPECIAL GUEST
Christine Paik
Chief Communications Officer
Poway Unified School District, San Diego, CA
Email: cpaik@powayusd.com
Follow Christine on Twitter: @christinepaik
School Website: https://www.powayusd.com/
Facebook:https://www.facebook.com/PowayUnified
Twitter: https://twitter.com/PowayUnified
Instagram: https://www.instagram.com/powayunified/
LinkedIn: https://www.linkedin.com/company/poway-unified-school-district/
USEFUL INFORMATION
- Interested in signing up for Social Media Bootcamp? Click here!
- Information describing Studio 701 Internship program
- Internship Application
- Christine’s book: The Girl in the Gold Dress
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
During last week’s episode (episode 72), we focused on seven steps to secure professional development funding in your School PR role. This week, we’re following that up with a list of opportunities for learning! Some are free, some are paid, but all will help you keep up with the ever-changing world of public relations and communications!
IN THIS EPISODE, JANET SHARES:
- Her personal journey of professional development that continues today
- The many advantages of joining organizations like NSPRA & PRSA
- Why a school communicator should consider the Accreditation in Public Relations (APR)
- How to find time for learning in a career that is already so demanding
SPECIAL GUEST
Janet Swiecichowski, APR, Fellow PRSA
Vice President at CEL
Follow Janet on Twitter: @jswitch
Email her at janet@celpr.com
Business Website: https://www.celpr.com/
Twitter: https://twitter.com/CELcreative
USEFUL INFORMATION
- Book a free virtual meeting with Janet - click here!
- National School Public Relations Association: https://www.nspra.org/
- Find state chapters of SPRA here: https://www.nspra.org/nspra-chapters
- Learn more about Accreditation in Public Relations (APR): https://www.nspra.org/professional_development/accreditation
- Public Relations Society of America (PRSA): https://www.prsa.org/
- Janet’s Masters program: https://hsjmc.umn.edu/graduate/degree-programs/professional-ma-strategic-communication
- Janet’s Doctoral program: https://rossieronline.usc.edu/doctorate/edd-online/
- Free Certifications:
- Mind Valley - a focus on wellbeing
- Google Certifications
- HubSpot Certifications
- SemRush Academy Certifications
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
Confidently ask for the funds you need to support your role in school communications with these seven steps. I promise that it is not as scary as you may think!
IN THIS EPISODE, ANDREA SHARES:
- What to look for in a professional program when you are doing your research
- How to relate the ways students benefit from your training or membership
- Why cost justification matters in your decision
- A script for your conversation with your Superintendent or supervisor
USEFUL INFORMATION
- Blog - 7 Steps to Landing Professional Development Funding for Your School PR Role
- Learn more about our membership program here: https://socialschool4edu.com/services/membership-program/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
Looking for ways to manage it all as a small but mighty team of one this school year? You’re in luck! Lana Snodgras is the Director of Communications for a school district of 2700 students in Missouri and she has a ton of helpful advice in this episode.
IN THIS EPISODE, LANA SHARES:
- Why her district stopped having teachers create their own website page
- How she gets staff excited at the beginning of the school year to celebrate their students
- What the student internship program looks like at her district and all of the details behind making it work
- The best advice for dealing with school building leaders who want to start their own social media pages
SPECIAL GUEST
Lana Snodgras
Director of Communications
West Plains School District, Missouri
Email: lana.snodgras@zizzers.org
Follow Lana on Twitter: @lanasnodgras
School Website: https://www.zizzers.org/wpr7
Facebook: https://www.facebook.com/wpzizzers/
Twitter: https://twitter.com/wpzizzers
Instagram: https://www.instagram.com/westplainsschools/
USEFUL INFORMATION
- Checkout the #K12PRtip video playlist on YouTube - click here
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
Are you struggling to find meaningful stories to tell? You know that they are out there but people just won’t share them with you! Well, today’s guest is going to share her secret for discovering those stories. Veronica Johannsen is a trained journalist and her simple strategy helped land her school district on the Today Show!
IN THIS EPISODE, VERONICA SHARES:
- Her journey from TV reporter to school communicator
- Why she spends time each day on one of her eight school campuses
- How she digs in through video interviews to find the story
- The process of how one powerful story about Ms. Smith made its way all the way to the Today Show!
SPECIAL GUEST
Veronica Johannsen
Director of Communications and Special Projects
Brenham ISD, Texas
Email: vjohannsen@brenhamk-12.net
Instagram: @v_gallegos
School Website: https://www.brenhamisd.net/
Facebook: https://www.facebook.com/BrenhamISD/
Instagram: https://www.instagram.com/brenhamisd
Twitter: https://twitter.com/BrenhamISD
YouTube: https://www.youtube.com/channel/UCB81E-cohXPUB5I250DQx8w
USEFUL INFORMATION
- App for Video Editing - Video Leap
- Original Wanda Smith Story: https://www.facebook.com/BrenhamISD/videos/373501197286725
- Link to the two NBC live hits: https://www.brenhamisd.net/page/article/1414
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
Today’s guest wears a lot of hats, and she’s not afraid of a challenge. When faced with some negative publicity about their high school, Lindsey Hansen focused on celebrating the amazing things about her district using social media. After four years, it has made a big difference!
IN THIS EPISODE, LINDSEY EXPLAINS:
- How her role as Assistant Principal evolved into adding on the district communication efforts
- Why her high school needed improved communication efforts to turn around the story about their school
- The process behind updating their Native American mascot and their plans to unveil the new one
- Why the Social Media Bootcamp was the best professional development that she has attended in 20 years
SPECIAL GUEST
Lindsey Hansen
Assistant Principal
Atchison Public Schools, Kansas
Email: lhansen@usd409.net
Follow Lindsey on Facebook: https://www.facebook.com/lindsey.hansen.545
Follow Lindsey on Twitter: @LindseyHansen79
School Website: www.usd409.net
Facebook: https://www.facebook.com/atchisonpublicschools
Twitter: https://twitter.com/AtchisonPublic
Instagram: https://www.instagram.com/atchisonpublic/?hl=en
USEFUL INFORMATION
- Social Media Bootcamp - learn more here!
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
Back to school time is here, so what is your plan to get new staff involved in social media? If you don’t have one, you’re in the right place! Heidi is going to walk you through, step by step, on how and what you should share with your newest storytellers.
IN THIS EPISODE, HEIDI BREAKS DOWN:
- The importance of getting in front of new staff face-to-face
- How to introduce the social media process
- What activities to have the new staff members do right away so that they get involved
- Why social media is a critical piece of making new staff feel like they are part of your family
SPECIAL GUEST
Heidi Feller
Chief Inspirational Officer
#SocialSchool4EDU
hefeller1169@gmail.com
Twitter: @heidi_feller
USEFUL INFORMATION
- Blog - How to get New Staff Involved in Social Media
- Want to see a photo of Heidi in her first year of teaching? Click here!
- Grab helpful resources for training your staff here: socialschool4edu.com/resources/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
Ever meet someone and immediately think “I want to be their friend”? This happened on the podcast interview for me, and I’m betting that you’ll feel the same way! Erin is going to inspire and support you in your role as a school communicator.
IN THIS EPISODE, ERIN SHARES:
- How she journeyed from a broadcast journalism major to teacher to school communicator
- Why she is so committed to continuous education even with a full plate of family and career
- How her district used digital media to communicate during a pandemic, leading up to a $222 million bond question
- The story behind starting a monthly podcast for her district and what they hope to accomplish through it
SPECIAL GUEST
Erin McCann
Director of Digital Media & Marketing
Allen ISD, Texas
Email: erin.mccann@allenisd.org
Follow Erin on Twitter: @McErin2006
School Website: https://www.allenisd.org/
Facebook: https://www.facebook.com/allenisd
Twitter: https://twitter.com/Allen_ISD
Instagram: https://www.instagram.com/allen_isd/
YouTube: https://www.youtube.com/channel/UCfvxJiEZKRFEr8Wow89robw
USEFUL INFORMATION
- Social Media Best Practices for Schools - free 1-page download here
- Podcast on Back to School Checklist for Getting Staff Involved in Social Media
- Blog Article
- Podcast Episode
- Culinary Video - https://youtu.be/fMfbl5C1m_Y
- Bond Videos:
- Overall Bond Video - https://youtu.be/3e3aXYNlK1Q
- Bite-sized Video - https://youtu.be/rBQbcHE3QIA
- Bite-sized Video - https://youtu.be/tNfwN6jTl3s
- Podcast Links
- Allen Voices
- SchoolPR Happy Hour
- Salt Over Your Shoulder
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
Looking for a unique way to engage your school community next year? A Facebook Live show sounds scary - but it’s totally possible!
IN THIS EPISODE, MORGAN SHARES:
- How her company at Finalsite supports school communicators around the world with their services and free content
- Why your own social media use is important for professional growth
- The secrets behind the Facebook Live show that she did in her district - how she got started, what tools she used, and the biggest lessons learned
- Her best advice when it comes to social media - which includes a bit of tooting your own horn
SPECIAL GUEST
Morgan Delack
Director of Communications
Finalsite
Email: morgan.delack@finalsite.com
Twitter: @Morgan_Delack
LinkedIn: https://www.linkedin.com/in/morgandelack/
Finalsite Website: https://www.finalsite.com/
Facebook: https://www.facebook.com/finalsite
Twitter: https://twitter.com/Finalsite
Instagram: https://www.instagram.com/finalsite/?hl=en
USEFUL INFORMATION
- Check out the hundreds of helpful articles on Finalsite’s website: https://www.finalsite.com/blog
- Join our free August Webinar! Sign up here: https://bit.ly/8-5-21webinar
- 5 Ways to Use LinkedIn for Your School
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
Keeping up with social media trends can feel like a full-time job! Luckily for you, the team at #SocialSchool4EDU is here to help break down what is most important as you look ahead to the 2021-2022 school year.
IN THIS EPISODE, EMILY BREAKS DOWN:
- How she stays on top of what is working for social media
- Key trends on Facebook, Instagram, YouTube, and LinkedIn and how they apply to schools
- Her best advice for school communicators who feel overwhelmed when it comes to social media
SPECIAL GUEST
Emily Rae Schutte, MBA
Marketing Manager with #SocialSchool4EDU
Owner of Emily Writes, LLC - http://emilywritesllc.com/
LinkedIn: https://www.linkedin.com/in/emily-rae-schutte-mba/
USEFUL INFORMATION
- Blog article that summarizes what was talked about: Social Media in 2021: Trends & Developments that Impact Schools
- You’re invited to join our membership group! Click here to get more information and to sign up.
- Our #K12PRtip referenced Linktree for adding multiple links in your bio on Instagram. Check it out!
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
School PR is a demanding role and as we transition back to in-person learning, there is a lot to plan for. But how are you planning to take care of YOU? If you didn’t even know you could ask that question, then you’re in the right spot! Mark Mohammadpour, APR, owner of Chasing the Sun, is going to give you a pep talk with actionable advice!
IN THIS EPISODE, MARK SHARES:
- His own health journey to losing more than 100 pounds back in 2008 and keeping it off ever since
- Four ways to think about your career in school PR and your health/wellness
- Two things you can do this summer to set yourself up for success next school year
- Simple tips to help you manage social media
SPECIAL GUEST
Mark Mohammadpour, APR
Founder
Chasing the Sun Health Coaching
Email: markmohammadpour@gmail.com
Website: www.chasingthesunpdx.com
Twitter: https://twitter.com/markmoh
Instagram: https://www.instagram.com/markmoh/
LinkedIn: https://www.linkedin.com/in/markmohammadpour/
Podcast: https://podcasts.apple.com/us/podcast/chasing-sun-fitness-health-wellness-mark-mohammadpour/id1446325272
USEFUL INFORMATION
- Mark will be presenting at NSPRA Seminar in New Orleans in July. Click here for more details.
- Sign up for our free e-newsletter - click here
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
www.SocialSchool4EDU.com
Social media is a challenging role, but this week’s guest is going to give you so many takeaways to make your job easier! Tara Adams dishes out some amazing advice from her experience as the Communications Coordinator for Lakeside School District in Hot Springs, Arkansas.
IN THIS EPISODE, TARA SHARES:
- Her journey into school communications more than a decade ago
- Why she decided to join the Social Media Bootcamp program and what her biggest takeaways were
- The importance of letting staff and students be storytellers
- How she utilizes a broadcast class at the high school to help create amazing video content for social media
SPECIAL GUEST
Tara Adams
Communications Coordinator
Lakeside School District, Arkansas
Email: tara_adams@lakesidesd.org
School Website: www.lakesidesd.com
Facebook: https://www.facebook.com/LakesideSD
YouTube: https://www.youtube.com/c/LakesideTV/
Instagram: https://www.instagram.com/lakeside_sd/
USEFUL INFORMATION
- Grab helpful free resources at our website: https://socialschool4edu.com/resources/
- Some of Tara’s favorite stories from the broadcast class:
- Initial long version broadcast: Lakeside In Focus Episode 1 | September 21, 2017 (11:17 mins)
- CONSTRUCTION UPDATE | 1.21.20 (quick hitter)
- CONSTRUCTION UPDATE | LJHS 2.3.21 (full piece example)
- "Maybe it's for You" Series - Wrestling
- Fishing with Friends
- Heart of a Ram: Macy Burroughs (student feature)
- Heart of a Ram: Mr. Ron (retired teacher now volunteer feature)
- Heart of a Ram: A Special Bond (teacher feature)
- An Inside Look: PreK Classroom
- An Inside Look: 4th Grade Classroom
- An Inside Look: Lakeside Middle School Choir
- An Inside Look: Cross Country
- Our "Instagram Influencer" Highlight Reel
- You’re invited to join the programs Tara talked about. Learn more about them here:
- Membership Program
- Social Media Bootcamp
MORE RESOURCES
Hang on to your seats, my friends. You are about to meet a woman on a mission who just earned a promotion due to her amazing school communication ninja skills! Jamie Brace never shies away from a challenge, and you’re going to see where it has gotten her.
IN THIS EPISODE, JAMIE INSPIRES US WITH:
- Her unique story of entering the world of school communications through the lens of a parent in the district.
- How she works with her Communication Cadres (her social media team) at each of her schools.
- Why she believes surrounding herself with other #SchoolPR pros is helping her succeed in her role.
- Tricks to getting administration comfortable with being on video.
SPECIAL GUEST
Jamie Brace
Communications & Media Relations Director
Claremore Public Schools, Oklahoma
Email: jbrace@claremore.k12.ok.us
Follow Jamie on Twitter: @jme_brace
School Website: https://www.claremore.k12.ok.us/
Facebook: https://www.facebook.com/ClaremorePublicSchools
Twitter: https://twitter.com/ClaremoreZebras
Instagram: https://www.instagram.com/claremore.zebras/
USEFUL INFORMATION
- The blog referenced in the K12PRtip: Our Very Best Instagram Stories Tips for Schools
- Fridays with Frazier playlist: Click here
- You’re invited to join the programs Jamie talked about. Learn more about them here:
- Membership Program
- Social Media Bootcamp
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
You’re probably pretty well-versed in many things when it comes to school communications, especially after everything that has transpired over the last year. In today’s podcast, you’ll meet branding queen Marissa Weidenfeller who brought her marketing experience and put it to work in her alma mater at the perfect time!
IN THIS EPISODE, MARISSA SHARES:
- How volunteering to sit on a committee to establish a new communications role in the districts lead to her actually applying for the job.
- Her unique approach to helping train her staff on using social media in their schools.
- The secrets behind her OneFort campaign that was launched weeks before the pandemic hit in 2020.
- Why her school is using video to help tell its story.
SPECIAL GUEST
Marissa Weidenfeller
Communications & Community Engagement Specialist
School District of Fort Atkinson - Wisconsin
Email: weidenfellermk@fortschools.org
School Website: https://www.fortschools.org/
Facebook: https://www.facebook.com/sdfort
Twitter: https://twitter.com/fortschools
Instagram: https://www.instagram.com/hs_fort
LinkedIn: https://www.linkedin.com/company/sdfa-wi/
YouTube: https://www.youtube.com/channel/UClGL7dCKjukvh6epgMeSjUQ
USEFUL INFORMATION
- Marissa assembled links to all of her helpful content in one spot - click here! It includes:
- 1Fort Campaign
- 1Fort Finesse PLC highlight series on YouTube
- A link to the gimbal she uses
- Join our membership program - click here to learn more!
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
Meet Skyler from Tyler! He’s a business marketing mind who has recently entered the world of SchoolPR - and he has a LOT of strategies to share.
IN THIS EPISODE, SKYLER EXPLAINS:
- The social media approach his team takes in his district of 18,000+ students.
- How his secret ninja skill with drones comes in handy in his role.
- Why content on your school page should be similar to what you share on your personal page.
- What Tyler ISD is doing to help stay ADA compliant with its social media channels.
SPECIAL GUEST
Skyler Hefley
Social Media Strategist
Tyler ISD, Texas
Email: skyler.hefley@tylerisd.org
School Website: https://www.tylerisd.org/
Facebook: https://www.facebook.com/TylerISD
Twitter: https://twitter.com/tylerisd
Instagram: https://www.instagram.com/tylerisd/
LinkedIn: https://www.linkedin.com/company/tyler-isd/
YouTube: https://www.youtube.com/channel/UCe-tG0wxadlexiQ2SO46c-w
Podcast: https://tylerisd.buzzsprout.com/
USEFUL INFORMATION
- Join our membership program - click here to learn more!
- Construction Update : https://youtu.be/CejwZb7i3Y0
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
Summer is almost here, and you may be wondering what social media should look like for your school or district.
IN THIS EPISODE, HEIDI & ANDREA DISCUSS:
- How often you should post during summer break
- What you can do now to prepare for summer content
- More than 10 easy ideas for you to use on your social media channels
SPECIAL GUEST
Heidi Feller
Chief Inspirational Officer
#SocialSchool4EDU
hefeller1169@gmail.com
Twitter: @heidi_feller
USEFUL INFORMATION
- Social Media Bootcamp - Read more details and review upcoming session dates!
- 52 Weeks of #ThrowbackThursday Captions - free one-page download
- Helpful blogs:
- Summer 2020 - 10 Post Ideas for your School
- Summer is Here - What Should I Post?
- 20 Ideas to Keep Social Media Strong During Summer Break
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
Myra Barrera may be only six months into her new role, but she is already ROCKING social media in her small community in Texas. Myra dishes out so many tips and tricks in this interview - you’re going to want to take notes!
IN THIS EPISODE, MYRA EXPLAINS:
- Her role in a district of 3,300 students and five campuses.
- How insights helped illustrate how well she was doing versus neighboring districts on social media.
- Why spending 10 minutes talking with someone to uncover a story is worth it.
- The importance of tagging organizations and those with a large following in your posts.
SPECIAL GUEST
Myra Barrera
Director of Communications & Foundation
Beeville Independent School District (Texas)
Follow Myra on Twitter - @MyraCBarrera
Connect with Myra on LinkedIn - https://www.linkedin.com/in/jo%C3%ABlle-doye-47baa431/
School Links:
Website: https://www.beevilleisd.net/
Facebook: https://www.facebook.com/beevilleisd.net
LinkedIn: https://www.linkedin.com/company/beevilleisd
Twitter: https://twitter.com/beevilleisd
Instagram - https://www.instagram.com/beeville_isd/
USEFUL INFORMATION
- The importance of tagging - check out this post
- #TBT Post about 82-year-old bus driver
- 5 Ways to Use LinkedIn for Your School District
- Learn more about our membership program - click here
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
One of the first friends I made in #SchoolPR when I started in 2014 was Joëlle Doye. Her love for schools is only matched by her love for Bon Jovi (who she has seen in concert 34 times). I can’t wait for you to meet her!
IN THIS EPISODE, JOELLE SHARES:
- Her journey from a newspaper editor, to part-time communications person, to full-time Communications Director!
- The impressive results that her position produced for this small district of 750 students.
- Three simple but completely effective social media campaigns you can do at your school starting NOW.
- The best advice for creating meaningful engagement with your community.
SPECIAL GUEST
Joëlle Doye
Communications Director
Mineral Point Unified School District (Wisconsin)
Follow Joëlle on Twitter - @Rockshot_Joelle
Connect with Joëlle on LinkedIn - https://www.linkedin.com/in/jo%C3%ABlle-doye-47baa431/
School Links:
Website: https://mineralpointschools.org/
Facebook: https://www.facebook.com/MineralPointSchoolDistrict
Student Group - Pointer Media: https://pointermedia.org/
Twitter: https://twitter.com/MPBlueCrew
Instagram - https://www.instagram.com/mpbluecrew/ (private account)
USEFUL INFORMATION
- Alumni Roll Call Example
- Share Your Senior Photo Example - make sure if you ask people to post a photo, that you have enabled them to do so. This simple video tip will help: https://youtu.be/qB-x-Bgvyzc
- Flashback Friday Example
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
The school communicators that have grown up with social media certainly have a little bit of advantage. Today, Brandon Lorentz will prove that!
IN THIS EPISODE, BRANDON DISCUSSES:
- The unique, 130-year history of The Summit Country Day School.
- How video plays a critical role in connecting with alumni and families.
- Why being authentic and relatable on social media matters.
- The advantage of being an alumnus from the high school you attended.
SPECIAL GUEST
Brandon Lorentz
Assistant Director of Admission - Upper School & International Students
The Summit Country Day School, Cincinnati, OH
Follow Brandon on Twitter: @branlor17
School Website: https://www.summitcds.org/
Facebook: https://www.facebook.com/SummitCDS
Twitter: https://twitter.com/SummitCDS
Instagram: https://www.instagram.com/summitcds/
LinkedIn: https://www.linkedin.com/school/the-summit-country-day-school/
YouTube: https://www.youtube.com/channel/UCTVYOkBs9wHAj2Op1PfZpmQ
USEFUL INFORMATION
- #K12PRtip helpful blog: How to Use Facebook Premiere for Schools
- Video: This I Believe
- Blog on TikTo: How to Expand Your School’s Social Media Engagement Using TikTok
- Facebook Premiere videos: The Summit Historical Tour
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
You might think your role in school communications is demanding. Well, today you’ll meet Megan Anthony, who helps serve four different Ohio schools AND her Educational Service Center with communication services - wow!
IN THIS EPISODE, MEGAN EXPLAINS:
- How a struggle with anxiety landed her in School PR.
- The journey of a rebranding process with Greenon Local School District.
- Why trusting students with Instagram takeovers builds student engagement.
- Her social media ninja tricks to staying on top of it all.
SPECIAL GUEST
Megan Anthony
Communications Coordinator
Clark County Educational Service Center, Ohio
Follow Megan on Twitter - @MeganAnthonyPR
Email: megan.anthony@clarkesc.org
Facebook Links:
https://www.facebook.com/GreenonSchools
https://www.facebook.com/clarkshawnee
https://www.facebook.com/SpringfieldClarkCTC
https://www.facebook.com/ClarkCountyESC
Instagram: https://www.instagram.com/greenonschools
Twitter: https://twitter.com/GreenonSchools
USEFUL INFORMATION
- Megan is part of the Social Media Membership program with #SocialSchool4EDU. Learn more here!
- Branding Guide from Greenon Local Schools
- Example of their KnIGhts Takeover introduction on Instagram
- Building updates are great to share on social media! Here is an example of their video update.
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
School social media managers are constantly fighting the Facebook algorithm to get their content in front of the right people. Let’s increase your followers AND the engagement on your school Facebook Page - in just five days! Join now at socialschool4edu.com/challenge.
IN THIS EPISODE, ANDREA BREAKS DOWN:
- The nuts & bolts of the 5 Day Challenge, happening April 26-30, 2021
- Five reasons why you should join, today!
- You, your school, and your community need the positivity
- FREE professional development
- It’s fun and easy - each challenge takes less than 20 minutes to complete
- Join a community of peers in a private Facebook group
- One school will win $500! Plus, other prizes handed out daily for participation.
Sign-up now at socialschool4edu.com/challenge.
Follow Andrea on Twitter: @AndreaGribble
USEFUL INFORMATION
- Check out the new YouTube playlist featuring these podcasts in video format - click here!
- Retirements are here! Feature them on social media with one of these ideas:
- A simple post from Hillsboro, WI - Mover 100 comments!
- Video messages with photos from my Mom’s retirement - Again more than 100 comments!
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
Working in school public relations as a one-person department is tough. If you’re looking for help but can’t hire a full-time support person, a student intern may be the answer! Today, you’ll hear from college student LeAnne Bugay, who helped out Bellevue Public Schools Director of Communications, Amanda Oliver.
IN THIS EPISODE, LEANNE SHARES:
- How she got involved in the paid internship program at her school.
- What her primary responsibilities were during the summer internship.
- How she helped create a communications plan for the district.
- Why this program is a Win-Win-Win combination for the communications professional, the student, and the district!
SPECIAL GUEST
LeAnne Bugay
Student
University of Nebraska - Lincoln
If you have questions for LeAnne - reach out on Twitter - @LeAnneBugay
You can also connect with her on LinkedIn: https://www.linkedin.com/in/leannebugay/
And if you want to chat with Amanda Oliver - jump over to Twitter - @OliverAmandaR
Instagram: @bellevueschools_ne
Twitter: @BellevueSchools
Facebook: @BellevuePublicSchools
USEFUL INFORMATION
- Sign up for Social Media Bootcamp - https://socialschool4edu.com/services/bootcamp/
- Blog - Need Help with Social Media? Hire an Intern!
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
After listening to the El Paso Independent School District’s presentation at the recent TSPRA conference, I have a new nickname for Liliana Gonzalez. She is the Engagement Queen! The growth she has cultivated for the district is out of this world.
IN THIS EPISODE, LILY SHARES:
- Her unique Master’s Thesis: Twitter & Religion!
- How she grew her Facebook engagement from 9.3K to over 73K in just 6 months
- What simple tactic she used to garner more than 7,000 new fans on Instagram
- Why she invests time in interacting with students on social media
- The importance of being conversational in your writing style
SPECIAL GUEST
Liliana Gonzalez
Communications Specialist Multimedia
El Paso ISD, Texas
Email: lgonzal7@episd.org
School Website: https://www.episd.org/
Facebook: https://www.facebook.com/ElPasoISD
Twitter: https://twitter.com/ElPaso_ISD
Instagram: https://www.instagram.com/episdschools/
TikTok: https://vm.tiktok.com/ZMeBb26Ks/
USEFUL INFORMATION
- Join our summer session of Social Media Bootcamp. Sign up while there are still spots remaining!
- One page handout - Growing Your Social Media Audience Strategically
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
How does your Facebook page measure up? Andrea knows just what to look for in a great school page! This episode dishes out a checklist that will help your school Facebook page shine!
IN THIS EPISODE, ANDREA HIGHLIGHTS 10 ITEMS:
- Profile image - logo
- Customized username - URL
- Facebook cover image - up-to-date and the right size. Watch the video tip here!
- Two posts per day during the week
- 75% of your posts are a celebration, not information
- 1 video per week posted natively (not a YouTube link)
- 90% of posts are native and not shared posts from other pages
- The best photo is always posted first
- Engaging posts - emojis, questions, celebratory in nature. Need ideas? This video will help!
- Variety of content - what isn’t being represented?
Email Andrea your score at andrea@socialschool4EDU.com
Follow Andrea on Twitter: @AndreaGribble
USEFUL INFORMATION
- Do you have a great Facebook, Twitter, or Instagram account? For a limited time, we are accepting self-nominations! We will pick out the very best for special recognition! Enter here.
- #K12PRtip Video - Facebook Cover Image - You're Probably Getting it Wrong!
- #K12PRtip Video - Make Your Social Media More Social With These 10 Phrases
Learn more about our membership program here. At #SocialSchool4EDU, we train your staff to be social media storytellers so you can stand out from other schools, celebrate your students and staff, and reach thousands in your community every day.
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
Everyone loves Cathy, and you’ll soon know why. Her passion for great communication extends from families to staff!
IN THIS EPISODE, CATHY EXPLAINS:
- How being an active parent at her children’s school led to her assignment as the first communications person in the district.
- Why her district has focused on Facebook and Twitter as its only social media channels.
- Her journey through the APR process and the mindset that kept her going despite a major family situation.
- The successful #BeWell34 campaign that has united their entire staff.
- Countless more golden nuggets of wisdom!
SPECIAL GUEST
Cathy Kedjidjian, APR
Director of Communications & Strategic Planning
Glenview School District 34, Illinois
Follow Nicole on Twitter: @kateked
Email: ckedjidjian@glenview34.org
School Website: https://www.glenview34.org/
Facebook: https://www.facebook.com/glenview34
Twitter: https://twitter.com/glenview34
USEFUL INFORMATION
- Today’s #K12PRtip blog reference - Social Media Bootcamp
- Learn more about the #BeWell34 campaign on the website
- Check out this mindfulness app that is free for educators - Headspace
- Tweetbeam - an affordable way to share your story
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
It’s time to celebrate the Class of 2021! We learned a lot during the chaos of 2020 graduations, so we’re dishing our best tips to save you time and sanity.
IN THIS EPISODE, HEIDI SHARES:
- The best method to get information from senior students
- How many questions you really should ask your seniors
- Tips on what type of image should go with each post
- Strategy on where to post and how to schedule
- Tricks to get more interaction on your posts
SPECIAL GUEST
Heidi Feller
Chief Inspirational Officer
#SocialSchool4EDU
hefeller1169@gmail.com
Twitter: @heidi_feller
USEFUL INFORMATION
- Social Media Bootcamp - Read more details and review upcoming session dates!
- Senior feature examples:
- Customized graphic from New Auburn
- Customized graphic from Barron
- Senior photo only from Reedsburg
- Multiple seniors in one post from Monroe
- Instagram Story Videos from Superior
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
Not many school communicators take on the role of “director” at the age of 23. But in this episode, you’re going to meet one!
IN THIS EPISODE, NICOLE EXPLAINS:
- How her dream career in journalism led her to a school communications role.
- Who she reached out to for mentorship and professional growth opportunities when she was starting out.
- Why her district was one of the first to adopt Facebook back in 2009.
- What her team does to balance representation of 20 school buildings on social media.
SPECIAL GUEST
Nicole Kirby, APR
Director of Communication Services
Park Hill School District, MO
President-Elect of NSPRA
Follow Nicole on Twitter: @kirby310
Email: kirbyn@parkhill.k12.mo.us
School Website: https://www.parkhill.k12.mo.us/
Facebook: https://www.facebook.com/ParkHillSchoolDistrict
Twitter: https://twitter.com/ParkHillSchools
Instagram: https://www.instagram.com/parkhillschools/
USEFUL INFORMATION
- Today’s #K12PRtip blog reference - Top 10 Ways to Start a Post
- Gather feedback from your community - a link to Park Hill Listens on their homepage.
- Their tool of choice - Bang the Table
- Nicole’s first blog for NSPRA on Social Media in 2011 - Lessons from a Corporate Social Media Guru
- Register now for the NSPRA National Seminar - New Orleans. You can attend in-person or virtually. Click here!
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
You may not be able to spell her last name, but if you have been working in school communications for a few years, you will recognize it when you hear it! Janet Swiecichowski has a wealth of experience in the field and she is always willing to share her wisdom with others.
IN THIS EPISODE, JANET SHARES:
- Her drive for K12 communications - which is deeply rooted in her belief that there is nothing more important to the future of this country than our children.
- The features of a great social media strategy.
- Tips on incorporating social media into your referendum/bond campaign.
- Keys to using YouTube and LinkedIn effectively for your district.
- And oh so much more!!
SPECIAL GUEST
Janet Swiecichowski, APR, Fellow PRSA
Vice President at CEL
Follow Janet on Twitter: @jswitch
Email her at janet@celpr.com
Business Website: https://www.celpr.com/
Twitter: https://twitter.com/CELcreative
USEFUL INFORMATION
- Book a free virtual meeting with Janet - click here!
- Blog - 5 Ways to Use LinkedIn for Your School District
- Blog - Vote Yes! Referendum Secrets from a Winning Campaign
- Check out the Tonka Facts that feature Ron and many other stories - click here
- Another great lesson in the importance of hashtags - Janet was easily able to provide a link to all related stories because they used a consistent hashtag on this campaign!
- Mentioned in the intro - check out Lauren’s work on https://www.facebook.com/LincolnElementarySCSD
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
If you’ve ever wondered what can happen as a result of including social media as a specific part of your strategic communication plan, this interview is the perfect case study! Kimberly Uelmen, a recent 35 Under 35 NSPRA recipient, breaks down her role inside of the Howard-Suamico School District.
IN THIS EPISODE, KIMBERLY SHARES:
- Her extensive experience in dealing with “all the things” when it comes to School PR
- How her role was recently added to the communications team
- The secret behind growing their district Instagram account by 300% in less than a year
- Why social media is a focal point with all communication efforts
SPECIAL GUEST
Kimberly Uelmen
Communications Specialist
Howard-Suamico School District - Wisconsin
Follow Kimberly on Twitter: @kuelmen_PR
LinkedIn - Kimberly Uelmen
Email: kimbuelm@hssdschools.org
School Website: https://www.hssdschools.org/
Facebook: https://www.facebook.com/HowardSuamicoSchools
Twitter: https://twitter.com/HSSD
Instagram: https://www.instagram.com/howardsuamicoschools/
USEFUL INFORMATION
- Social Media Bootcamp - Find out more and see the upcoming dates!
- Today’s #K12PRtip - Getting started with Instagram Stories
- View the entire playlist here
- Return to school campaign
- COVID Hotline Post
- Face Covering Requirement
- Graduation video
- Here is the link to the Commencement Intro Video (2:41).
- Here is the link to the full Commencement Ceremony (1:32:44)
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
Rocking social media in a district of 4,500 students with 9 different campuses when you’re a one-woman shop isn’t easy - but Melissa has learned a trick or two to help her stay on top of it all. Listen as I get to talk with one of my favorite school communicators from Missouri!
IN THIS EPISODE, MELISSA INSPIRES US WITH:
- How she ended up in School PR and just recently earned a seat at the leadership table for her district
- Ways to make social media “social”
- Why it’s critical to identify your audience on each platform (and she explains hers)
- Several campaigns which create amazing content that the community looks forward to each year
SPECIAL GUEST
Melissa McConnell
District Communications Specialist
Belton School District #124, Missouri
Also serves as the South Central Region Vice President for NSPRA
Follow Melissa on Twitter: @EdPRMack
Email: mmcconnell@bsd124.org
School Website: https://www.beltonschools.org/
Facebook: https://www.facebook.com/BeltonSchoolDistrict
Twitter: https://twitter.com/BeltonSchools
Instagram: https://www.instagram.com/beltonschools124
USEFUL INFORMATION
- Check out the 2020-2021 Bell Ringer album
- Looking for ways to incorporate athletic updates? Check out the Pirates On Deck album
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
Are you concerned about the mental and emotional health of your students and staff? It’s one of the top concerns across our country, but many are struggling with strategies to help their schools deal with it. Today’s interview provides helpful advice and tools - for you the listener, and for your entire district.
IN THIS EPISODE, TASHA SHARES:
- Her personal struggle with depression after a life-changing accident at the age of 16 that left her paralyzed from the chest down.
- How the impact of having a close friend lose her son to suicide lead her to shift her speaking business from corporate clients to schools.
- The story of creating her new curriculum and The Power of PATH - Purpose, Attitude, Team, & Hope.
- Why she created a TikTok channel (even though she can’t dance) and how she uses social media to connect with teens.
SPECIAL GUEST
Tasha Schuh
Speaker, Author, and Resilience Expert
Tasha Schuh Inspirations LLC
Website: https://www.tashaschuh.com/
Facebook: www.facebook.com/tashaschuh99
Instagram: www.instagram.com/tashaschuh
YouTube: www.youtube.com/tashaSchuh
LinkedIn: https://www.linkedin.com/in/Tashaschuh/
TikTok: @tashaschuh
USEFUL INFORMATION
- K12PRtip - The Best Teacher I Ever Had Was… - click to see the post from Fort Osage School District
- Subscribe to Tasha’s inspirational quotes & messages - click here
- Learn more about Tasha’s curriculum: The Power of PATH Building Resilience for Mental Health and Suicide Awareness Curriculum™
- Book Tasha to speak at your school
- Tasha is the author of two amazing books - order on Amazon or on her website!
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
Now that hindsight truly is 2020, let’s look forward to making 2021 the best year for your school! Social media is a powerful tool to keep families engaged. This episode breaks down the latest strategies that are working for schools across the country.
IN THIS EPISODE, ANDREA BREAKS DOWN:
- The current state of social media in K12
- What four things you should focus on with your social media efforts
- Ways to find stories inside and outside of your school buildings
- Eight specific things you can do to celebrate your school on social media
Email Andrea the one takeaway you will take action on at andrea@socialschool4EDU.com
Follow Andrea on Twitter: @AndreaGribble
USEFUL INFORMATION
- Slides with examples - click here
- Visit our website for more information on the Social Media Bootcamp
- Upcoming Sessions
- Spring Session: March 8-April 12, 2021 (off the week of March 29)
- Summer Session: July 5-August 2, 2021
- Fall Session: October 4-November 1, 2021
- Upcoming Sessions
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
This week’s guest has implemented a TON of great School PR in a short amount of time. This conversation is going to help every school communicator learn and grow!
IN THIS EPISODE, MOLLY SHARES:
- Her journey into #SchoolPR and how she leads communication efforts as a one-person shop with 23 schools and more than 13,000 students.
- Unique ways to engage your school community using fun social media ideas.
- How she implemented her first Instagram takeover in 2020.
- Why she feels getting connected to other school communicators is so important.
SPECIAL GUEST
Molly McGowan Gorsuch
Public Information Officer
Henderson County Public Schools (Hendersonville, North Carolina)
Follow Molly on Twitter: @MollyMGorsuch
Email: mkmcgowangorsuch@hcpsnc.org
School Website: https://www.hendersoncountypublicschoolsnc.org/
Facebook: https://www.facebook.com/HCPSNC
Twitter: https://twitter.com/hcpsnc
Instagram: https://www.instagram.com/hcpsnc/
USEFUL INFORMATION
- Check out the Instagram Takeover Page for Seniors - @HCPS_seniors
- Guess the Bitmoji staff person - Atkinson Elementary post on Facebook and Instagram
- Roary, the stuffed mascot for Sugarloaf Elementary, helped introduce the building and staff to followers. Here is a post in the summer, before students came, and another one in September.
- Of course, #HCPSfamily made our list of 15 Hip #Hashtags for Schools - read about it and other ideas for strong school hashtags here!
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
As a school communicator, you have to deal with all of this and much, much more… So if you’re looking for some veteran advice, you’ve come to the right place!
IN THIS EPISODE, VERONICA EXPLAINS:
- Her journey into #SchoolPR, which started in Texas in 2003.
- How she leads a communications team of 12, which is responsible for 83 schools.
- Key strategies for passing a nearly $1 billion bond.
- Tips for dealing with a crisis in schools.
SPECIAL GUEST
Veronica V. Sopher
Chief Communications Officer, Fort Bend ISD - Texas
President-Elect of TSPRA
Follow Veronica on Twitter: @vsopher
School Website: https://www.fortbendisd.com/
Facebook: https://www.facebook.com/FortBendISD/
Twitter:https://twitter.com/fortbendisd
Instagram: https://www.instagram.com/fortbend.isd/
YouTube: https://www.youtube.com/c/FortBendISDTX
LinkedIn: https://www.linkedin.com/school/fort-bend-isd/
USEFUL INFORMATION
- Find out more about TSPRA at tspra.org
- We chat about TikTok, but the school’s account is private.
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
Let’s make 2021 the best year, yet, by focusing on you, the school communicator! Burnout is real and we’ve reached out to your peers across North America for advice. This podcast summarizes the 10 best tips!
IN THIS EPISODE, ANDREA BREAKS DOWN:
- Why it’s so easy for school communicators to get wrapped up in their job responsibilities
- 10 tips to help you earn back some work-life harmony
- Quotes from school communicators across the country - real advice that works
- An action plan to grab the two things you need to work on right away
Email Andrea the top two tips that you will work on at andrea@socialschool4EDU.com
Follow Andrea on Twitter: @AndreaGribble
USEFUL INFORMATION
- Free download that summarizes the 10 tips - click here
- Blog reference with even more advice from your peers: 10 Practical Tips to Avoid Burnout in #SchoolPR - From Your Fellow School Communicators
- Learn more about our membership community - click here
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
Feeling exhausted, frustrated, uninspired, and burnt out when it comes to your job in school communications? You’re not alone - and Stephanie has something to share that can help!
IN THIS EPISODE, STEPHANIE EXPLAINS:
- Her role as Chief People Officer at #SocialSchool4EDU, managing a team of 30 social media account managers
- What the Social Media Bootcamp program is about and who it’s designed to serve
- How the power of community can help you make big strides in your role
- Why getting your staff involved in telling stories is so important
SPECIAL GUEST
Stephanie Sinz
Chief People Officer
#SocialSchool4EDU
Stephanie’s email: sinzstephanie@gmail.com
USEFUL INFORMATION
- Learn more about the Social Media Bootcamp Program on our website
- Grab your spot on the waiting list for Social Media Bootcamp right here!
- Listen to Cara Adney, Bootcamp graduate, on episode 27 of the podcast
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
Are you a small department trying to celebrate all of the great things happening in your large school district? This interview is overflowing with amazing examples, no matter the size of your district!
IN THIS EPISODE, CHRISTIAN SHARES:
- His journey, which started out as a part-time contractor with Jefferson Parish Schools back in 2012.
- How he now works with his 80 schools to develop great social media content.
- Several video ideas (linked below) that he has used to drive engagement with the district’s community.
- Why staff and student features are so important to his social media strategy.
SPECIAL GUEST
Christian Justrabo
Communications Coordinator
Jefferson Parish Schools, Louisiana
Follow Christian on Twitter: @cjustrabo
Christian’s email: christian.justrabo@jpschools.org
School Website: https://www.jpschools.org/
Facebook: https://www.facebook.com/jeffparishschools/
Twitter: https://twitter.com/jpschools
Instagram: https://www.instagram.com/jpschools/
YouTube: https://www.youtube.com/user/JPPSSCommunications
LinkedIn: https://www.linkedin.com/company/jpschools
Vimeo: https://vimeo.com/jppss
USEFUL INFORMATION
- Social Media Directory link on website
- FB video - Superintendent Subbing
- FB video - National School Counseling Week Video
- FB video - Student Council Member Introduction
- Student Feature Example
- Staff Feature Example
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
Today, you get to meet a 2020 high school graduate who shares her amazing perspective as an Instagram Story contributor.
IN THIS EPISODE, ANNABELLE EXPLAINS:
- How she got involved in social media at her school
- What training was involved before she got started
- Why she was so excited to highlight all of the student stories happening in her high school
- Easy tips on making your stories more engaging
SPECIAL GUEST
Annabelle Moon
Student
University of Wisconsin-Milwaukee
If you have questions for Annabelle, you can email her at moonal@uwm.edu
Reedsburg Instagram: https://www.instagram.com/reedsburgschools
USEFUL INFORMATION
- FFA feature story
- Helpful blog - Student Contributors for Social Media
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
Sharing a “day in the life” of a typical student was Vivien’s original goal of the Instagram page, and now she accomplishes so much more! Learn the secrets that Vivien uses to connect with students and families that come from 45 states and 54 countries.
IN THIS EPISODE, VIVIEN INSPIRES US WITH:
- How she built an Instagram following of over 5,200 over the last 5 years
- Strategies she uses to show current and prospective students what life is like on campus
- Easy ways to use IG Stories to interact with students (because they won’t call or email, but they’ll ask questions on social media)
- Storytelling methods that showcase staff as real people
SPECIAL GUEST
Vivien Valenzuela Mallick
Director of Admission Operations
Phillips Academy (Andover) - Andover, MA
Follow Vivien on Instagram: @andoveradmissions
Vivien on Twitter: @Admissions01810
School Website: https://www.andover.edu/
Facebook: https://www.facebook.com/phillipsacademy/
Twitter: https://twitter.com/phillipsacademy
Instagram: https://www.instagram.com/phillipsacademy/
YouTube: https://www.youtube.com/user/PhillipsAndover
LinkedIn: https://www.linkedin.com/school/phillips-academy/
SmugMug: https://phillipsacademy.smugmug.com/
USEFUL INFORMATION
- Gratitude highlight - showcasing the responses from her story question
- Meet the Admission team - example post of former USA Hockey Team Member
- Campus Tour using Instagram Stories
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
The National School Public Relations Association (NSPRA) is an amazing organization that supports schools across the United States and Canada. Today, you’ll meet the brand-new Executive Director, Barbara Hunter, APR.
IN THIS EPISODE, BARBARA SHARES:
- Her diverse background in communications for schools and organizations.
- How she plans to grow the membership beyond its current record numbers.
- The challenges many school communicators are facing right now.
- Why social media plays a pivotal role in schools and how it can be used to increase engagement and morale.
SPECIAL GUEST
Barbara Hunter, APR
Executive Director
National School Public Relations Association
Follow Barbara on Twitter: @NSPRA_ED
Website: https://www.nspra.org/
FREE WEBINAR INVITE
Tuesday, December 8th at Noon EST
Register here
“Social Storytelling During COVID - 7 No-Fail Strategies to Keep Families Engaged”
USEFUL INFORMATION
- Rising to the Challenge - Video series from Norfolk Public Schools
- Find out more about the wonderful membership benefits at NSPRA by visiting https://www.nspra.org/member_benefits
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
Are you a one-person communications department? Andrew has a ton of practical advice in this interview - you’ll see why he was recently named to NSPRA’s 35 under 35 list!
IN THIS EPISODE, ANDREW EXPLAINS:
- His journey back to serve the school district he graduated from
- How he turned his staff into storytellers
- Video tips to tug on the heartstrings and build meaningful engagement with your community
- Several spotlight campaigns that give him continuous content month after month, even during a pandemic!
SPECIAL GUEST
Andrew P. Robinson
Communications Coordinator
Gettysburg Area School District, Pennsylvania
Follow Andrew on Twitter: @RobinsonReports
Andrew’s Blog & Other Links: https://www.andrewprobinson.com/social
School Website: https://www.gettysburg.k12.pa.us/
Facebook: https://www.facebook.com/GettysburgAreaSchoolDistrict
Twitter: https://twitter.com/GASD_pa
Instagram: https://www.instagram.com/GASD_PA/
YouTube: https://www.youtube.com/channel/UC4TIxxkgSUkKloepx6R_uxw
FREE WEBINAR INVITE
Tuesday, December 8th at Noon EST
Register here
“Social Storytelling During COVID - 7 No-Fail Strategies to Keep Families Engaged”
USEFUL INFORMATION
- Video highlighting students who made a 3D printed hand for a woman - click here
- “Share your Story” poster template (for staff) - Page 1, Page 2, Page 3
- Elementary staff secretary spotlight - over 100 comments!!
- GASD Glows post
- GASD Glows Highlighters - click here to see the photo
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
Listen to a timely conversation about the current state of social media in schools in this podcast interview from the North Carolina School Public Relations Association’s podcast, “School PR Drive Time.”
IN THIS EPISODE, WE DISCUSS:
- The evolution of social media in school PR
- How to handle negative comments that show up on your school pages
- The future of Facebook with current censorship concerns from users
- How to build an army of storytellers so that you can celebrate all of the great things happening in your school district
SHARED PODCAST FROM
School PR Drive Time
NCSPRA - https://www.ncspra.org/
USEFUL INFORMATION
- Helpful blog - Controlling Comments on Facebook
MORE RESOURCES
Free video training - Social Media Secrets for Schools
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
The best inspiration comes in the form of a story. If you’re struggling in your role as a school communicator (and who isn’t in 2020), then this episode and Kristin’s practical advice is just what you need!
IN THIS EPISODE, KRISTIN INSPIRES US WITH:
- Tricks to being successful in a 1-person communications shop with 18,000 students
- How she created a Communication Crew filled with staff members
- Ways she uses different social media platforms to connect with different audiences
- The incredible story behind Kid Superintendent - the project that landed her and her son on Good Morning America!
SPECIAL GUEST
Kristin Boyd Edwards
Communications Director
Reading School District, Reading, PA
Follow Kristin on Twitter: @KristinBoydPR
Email Kristin at boydkm@readingsd.org
School Website: https://www.readingsd.org
Facebook: www.Facebook.com/ReadingSD
Instagram: https://www.instagram.com/reading_school_district_pa/
Twitter: https://twitter.com/RDGschools
YouTube: www.YouTube.com/RedKnightTV
LinkedIn: https://www.linkedin.com/company/reading-school-district-l-reading-pa-/
USEFUL INFORMATION
- Learn more about the membership program that Kristin is a part of at this link
- Kid Superintendent Video
- Class Intercom - a helpful program to allow staff/students to submit content
- Air Hug post - this post asked for a response using an emoji and yielded over 160 comments!
MORE RESOURCES
Grab the free video course - Social Media Secrets for Schools
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
Small, Catholic schools have big stories to tell! If you need help growing your followers, increasing your enrollment, and engaging with parents - this episode is for you!
IN THIS EPISODE, EMILY SHARES:
- How consistent storytelling can double your followers
- Ways to get kids involved in developing a school hashtag
- Why relationships are so critical when it comes to running your social media
- Five key aspects when it comes to your school website
- Two critical components of running Facebook Ads
SPECIAL GUEST
Emily Hagen
Director of Marketing and Advancement
St. Joseph Catholic School, Rice Lake, WI
Follow Emily on Twitter: @EmilyCHagen
Email Emily at e.hagen@sjsricelake.org
School Website: https://sjsricelake.org/
Facebook: https://www.facebook.com/StJosephSchoolRiceLake
Instagram: https://www.instagram.com/sjsricelake
USEFUL INFORMATION
- Twenty Must-Have Photos for your School
- Helpful blogs:
- How to Use IGTV for Schools
- How to Start an Instagram Page for your School
- Instagram for Schools
- Instagram Stories
MORE RESOURCES
Grab the free video course - Social Media Secrets for Schools
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
If you need helpful advice when it comes to school communications, Yolanda is your girl! You’ll have a ton of takeaways from this power-packed interview.
IN THIS EPISODE, YOLANDA EXPLAINS:
- Why her district uses Facebook as its social media platform.
- How she worked with her district to pay for her APR (Accreditation in Public Relations).
- What inspired her to start her own blog, where she shares what she has learned about PR in schools.
- Six super helpful tips for school social media managers.
SPECIAL GUEST
Yolanda Stephen, MBA, APR
Director, Public Relations
Troup County School System, LaGrange, GA
Follow Yolanda on Twitter: @noordinaryrose
Yolanda’s Blog: www.prisking.com/
LinkedIn: https://www.linkedin.com/in/yolanda1/
School Website: https://www.troup.org
Facebook: https://www.facebook.com/troupcountyschoolsystem
USEFUL INFORMATION
- Awesome Troup High Automotive video - click here!
MORE RESOURCES
Grab the free video course - Social Media Secrets for Schools
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.comFree Video Training: Learn the simple secrets behind social media for K12 schools!
You’ll be so happy you stumbled on Jason Wheeler!! In this interview, he shares how his district of 26,000 students in Texas is using social media to connect with the community. And yes, he covers TikTok...
IN THIS EPISODE, JASON INSPIRES US WITH:
- Easy ways to identify the student influencers in your schools.
- How to train those students for takeovers.
- Why TikTok might make sense for your school district.
- The power of social listening in your social media strategy.
SPECIAL GUEST
Jason Wheeler
Director of Communications
Carrollton-Farmers Branch Independent School District - Texas
Follow Jason on Twitter: @WheelerCFB
Jason’s website: http://jasonawheeler.com/
Carrollton-Farmers Branch ISD Website: https://www.cfbisd.edu/
Facebook: https://www.facebook.com/cfbisd
Instagram: www.instagram.com/cfbisd
Twitter: www.twitter.com/cfbisd
TikTok: www.tiktok.com/cfbisd
USEFUL INFORMATION
- 15 Social Media Hacks to Engage Your Students
MORE RESOURCES
Grab the free video course - Social Media Secrets for Schools
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.comFree Video Training: Learn the simple secrets behind social media for K12 schools!
It’s October 2020 and we are still operating within a global pandemic. In this interview, we talk through the top concerns of school communicators and share some helpful advice!
IN THIS EPISODE, EMILY & ANDREA WILL DISCUSS:
- The very real threat of burnout and what school communicators can do to stop it.
- How to address negative comments online.
- What recent Facebook changes mean for social media managers.
- Why it’s still important to share photos of students learning and tips for getting photos you can post.
- A helpful tip for the school communicator who feels like they’re drowning
SPECIAL GUEST
Emily Rae Schutte, MBA
Marketing & Membership Manager with #SocialSchool4EDU
Owner of Emily Writes, LLC - http://emilywritesllc.com/
Website: socialschool4edu.com
Twitter: @AndreaGribble
Instagram: @SocialSchool4EDU
Facebook: @SocialSchool4EDU
YouTube: SocialSchool4EDU
USEFUL INFORMATION
Blog articles - Controlling Comments on Facebook, 10 Practical Tips to Avoid Burnout in #SchoolPR – From Your Fellow School Communicators
Blog article with shareable download - What Photos Should I Share on Social Media this School Year?
Get access to the 3-part video series - Social Media Secrets for Schools
Learn more about our membership program: www.socialschool4edu.com/services/membership-program/
MORE RESOURCES
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.comFree Video Training: Learn the simple secrets behind social media for K12 schools!
Cara’s career actually started in the prison system, but now she leads marketing and media relations for a career tech center in Oklahoma! She’s a lifelong learner who has invested in herself and others to make a difference.
IN THIS EPISODE, CARA SHARES:
- The social media journey of Meridian Technology Center, which started in 2010.
- The importance of building relationships in your role as a school communicator.
- The professional development groups she’s invested in.
- How her boss could see a difference in her work after she took one program that impacted both her skills and her soul.
SPECIAL GUEST
Cara Adney
Marketing & Media Relations Coordinator
Meridian Technology Center, Stillwater, Oklahoma
Follow Cara on Twitter: @caraadney
Meridian Technology Center Website: https://www.meridiantech.edu
Facebook: https://www.facebook.com/meridiantech.edu
Instagram: https://www.instagram.com/MeridianTech/
Twitter: https://twitter.com/MeridianTech
YouTube: https://www.youtube.com/user/MeridianTechCenter
LinkedIn: https://www.linkedin.com/school/meridian-technology-center/
USEFUL INFORMATION
- Grab your spot on the waiting list for Social Media Boot Camp - sign up here!
- Cara’s state chapter - Oklahoma School Public Relations Association - OKSPRA
- National School Public Relations Association - NSPRA
- #SocialSchool4EDU’s Services - Membership Program or other services
MORE RESOURCES
Grab the free video course - Social Media Secrets for Schools
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.comFree Video Training: Learn the simple secrets behind social media for K12 schools!
Educators have the power to change the narrative about what others think about the work we do. Social media is a powerful tool.
IN THIS EPISODE, TOM BREAKS DOWN
- How the use of social media led to his current role as Director of Innovation with Future Ready Schools.
- The reason why his school district in Pennsylvania adopted virtual learning options for students back in 2011.
- Ways to lead by example through utilizing social media to celebrate the work being done in your district.
- Tips to handle adversarial comments when you start sharing on social media.
SPECIAL GUEST
Thomas Murray
Director of Innovation | Author | Speaker
Future Ready Schools
Website: https://www.thomascmurray.com/
Twitter: @thomascmurray
Instagram: @thomascmurrayedu
Facebook: @ThomasCMurrayEDU
Pinterest: @thomascmurray
LinkedIn: Thomas C. Murray
YouTube: Thomas C Murray
USEFUL INFORMATION
Book: Personal & Authentic: Designing Learning Experiences That Last a Lifetime
MORE RESOURCES
New video series - Social Media Secrets for Schools - access now! (add link when ready)
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.comFree Video Training: Learn the simple secrets behind social media for K12 schools!
It all started with a corporate layoff and a superintendent just trying to help a single mom get her new business off the ground. Learn the story of #SocialSchool4EDU in today’s podcast interview! #SocialSchool4EDU CIO Heidi Feller gets to ask ALL the questions of our host, Andrea Gribble.
IN THIS EPISODE, ANDREA WILL SHARE:
- How she got started in social media for schools
- Why she almost gave up on building the business in 2014
- The biggest mistakes she made while running the business
- Where she and her team plan to go from here
SPECIAL GUEST
Andrea Gribble
Founder and Social Media Storyteller
#SocialSchool4EDU
Email Andrea at: andrea@socialschool4edu.com
Website: socialschool4edu.com
Twitter: @AndreaGribble
Instagram: @SocialSchool4EDU
Facebook: @SocialSchool4EDU
LinkedIn: Andrea Gribble
YouTube: SocialSchool4EDU
USEFUL INFORMATION
Get access to the 3-part video series - Social Media Secrets for Schools
MORE RESOURCES
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.comFree Video Training: Learn the simple secrets behind social media for K12 schools!
You have the power to inform, engage, inspire, and unite your school community with the stories you share. This podcast will help get you there!
IN THIS EPISODE, MIA TEACHES US
- The relationship between your website and your social media platforms
- How social media should be your school’s highlight reel with her 70-20-10 rule
- The power of starting small with your social media strategy
- Ways to create thumb-stopping good content
SPECIAL GUEST
Mia Major
Public School Marketing Manager / School Marketing Consultant
Finalsite
Email Mia at: mia.major@finalsite.com
Website: www.finalsite.com
Twitter: @FinalSite
Instagram: @FinalSite
Facebook: @FinalSite
LinkedIn: FinalSite
YouTube: FinalSite
USEFUL INFORMATION
Register now for School Marketing Day - October 29, 2020 - Click Here!
Blog - 12 Social Media Mistakes Hurting Engagement
MORE RESOURCES
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.comFree Video Training: Learn the simple secrets behind social media for K12 schools!
Meet Super Woman: Elizabeth Beadle took on additional work during a pandemic, while working from home with an infant and 4-year-old!
IN THIS EPISODE, ELIZABETH SHARES:
- Her methods of getting content in a virtual environment.
- How she organizes social media management into her day.
- The best posting times for her district, with a bonus tip about video posting times.
- Her relationship with Superintendent Styles and how every communication person should have a seat at the table with the Cabinet.
- Middletown’s plans to address racism this school year.
SPECIAL GUEST
Elizabeth Beadle
Communications Specialist
Middletown City School District, Ohio
Follow Elizabeth on Twitter: @eliz_beadle
Middletown CSD Website: https://www.middletowncityschools.com/
Facebook: https://www.facebook.com/MiddletownCitySchools
Instagram: https://www.instagram.com/middletowncityschooldistrict/
Twitter: https://twitter.com/middletownOH
YouTube: https://www.youtube.com/MCSDMiddies
LinkedIn: https://www.linkedin.com/company/middletown-city-schools
USEFUL INFORMATION
- Check out this Facebook post of an inspirational paraprofessional participating in the Strongest Disabled Athlete competition - click here.
- Listen to episode 11 with Superintendent Marlon Styles.
MORE RESOURCES
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.comFree Video Training: Learn the simple secrets behind social media for K12 schools!
Building community and connectedness is critical for all schools. Social media is a powerful tool to help!
IN THIS EPISODE, JIMMY INSPIRES US WITH
- Perspective on how the current pandemic is impacting our educational leaders.
- Intentional strategies for social media to help us in the work we do for kids.
- An illustration of the “why” behind social media instead of just telling people they should use it.
- The importance of culture on building a thriving school community.
SPECIAL GUEST
Jimmy Casas
Leadership Coach | Educator | Author | Speaker
J Casas & Associates
Website: https://www.jimmycasas.com/
Twitter: @casas_jimmy
Instagram: @casas_jimmy
Facebook: @JCasasandAssociates
LinkedIn: Jimmy Casas
YouTube: J Casas and Associates
Book: What Connected Educators Do Differently
USEFUL INFORMATION
www.tweetdeck.com
MORE RESOURCES
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.comFree Video Training: Learn the simple secrets behind social media for K12 schools!
Engaging your community in the midst of a pandemic isn’t easy... but today, you’re going to learn some secrets!
IN THIS EPISODE, JANA TALKS ABOUT:
- Her background in theater and how her journey led to purpose-driven work with schools.
- Setting up a strategy for social media at her school, which started just two years ago!
- How video was incorporated into the reopening plans for the 2020-2021 school year.
- Ways she works smarter (and not harder) when it comes to repurposing content.
SPECIAL GUEST
Jana Hoglund
Director of Community Engagement
Grand Rapids Christian Schools
Grand Rapids, MI
Follow Jana on Twitter: @imjustjana
School Website: https://www.grcs.org/
Facebook: www.facebook.com/GRCSchools/
Instagram: https://www.instagram.com/grcschools
Twitter: https://twitter.com/GRCSchools
Vimeo: https://vimeo.com/grcschools
USEFUL INFORMATION
Interested in my membership program? Learn more here!
Link to Grand Rapids’ reopening plans - https://www.grcs.org/reopening
Jana’s Google Slide Presentation - Return to School Preparedness & Response Plan
MORE RESOURCES
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.comFree Video Training: Learn the simple secrets behind social media for K12 schools!
Are you struggling to balance your personal well-being and your school role? If the answer is “yes,” then you are joining the majority of the country’s educators right now. It also means that this podcast episode is for you.
IN THIS EPISODE, KRISTIN BREAKS DOWN:
- Her experience with trauma and the dramatic impact it had on her career.
- Why empathetic leaders are challenged with all that they are dealing with.
- How setting boundaries will help you in both your personal and professional life.
- A simple practice to slow down, plus a secret phrase to help.
SPECIAL GUEST
Kristin Magette, APR
Marketing & Proposal Writer
Wildan
Follow Kristin on Twitter: @kmagette
Grab Kristin’s book on Amazon - The Social Media Imperative: School Leadership & Strategies for Success
USEFUL INFORMATION
- Blog - No - You Can’t Do it All! A Story of School PR Balance
- Follow the #K12PRwell hashtag on Twitter
- Join Kristin and Shawn McKillop’s email list, where they share support for school communicators, by filling out this form.
MORE RESOURCES
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.comFree Video Training: Learn the simple secrets behind social media for K12 schools!
This school year will look different, but there is still SO much to celebrate on social media!
IN THIS EPISODE, HEIDI INSPIRES US WITH:
- Her background in education and how it helps in her role as Chief Inspirational Officer for #SocialSchool4EDU.
- Photo and video ideas to be shared in 2020, where learning will look different.
- Ways to deal with negative comments on your school pages.
- Strategies for building relationships that will help you tell your school’s story.
SPECIAL GUEST
Heidi Feller
Chief Inspirational Officer
#SocialSchool4EDU
hefeller1169@gmail.com
Twitter: @heidi_feller
Facebook: https://www.facebook.com/reedsburgschools/
USEFUL INFORMATION
Heidi refers to this dream vacation project post from Reedsburg
Blog - What Photos Should I Share on Social Media this School Year?
Free Download - Social Media Photo Guide for 2020/2021
Blog - How to Avoid Negative Comments on your Back-to-School Posts
MORE RESOURCES
Sign up for our free newsletter - click here
www.SocialSchool4EDU.comFree Video Training: Learn the simple secrets behind social media for K12 schools!
How can you possibly share all of the great stories happening in your district with a small communications department? You enlist the help of students!
IN THIS EPISODE, RYAN SHARES:
- How an internship program with one student, five years ago, has grown into a full team of 25.
- Ways to use offline strategies to grow social media.
- Simple tools to create great videos.
- Summer post ideas including pets, positive stories, and mental health resources.
SPECIAL GUEST
Ryan Foran
Chief Communications Officer
Arcadia Unified School District
Arcadia, California
Follow Ryan on Twitter: @RyanPForan
Listen to the School PR Podcast with Ryan Foran: https://rforan12.podbean.com/
Arcadia Unified Website: https://www.ausd.net/
Facebook: https://www.facebook.com/ArcadiaUnified
Instagram: https://www.instagram.com/arcadiaunified/
Twitter: https://twitter.com/arcadiaunified
YouTube: https://www.youtube.com/user/arcadiaunified
USEFUL INFORMATION
CalSPRA Presentation on Creating a Digital Communications Internship Army to Help Your Student
Post about sharing your pet
#K12PRtip on creating door signs - Grab Followers the Moment they Enter your School!
MORE RESOURCES
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.comFree Video Training: Learn the simple secrets behind social media for K12 schools!
Social media is a powerful communication tool for your district, but there are some unique strategies required when it comes to using it for a referendum or bond campaign.
IN THIS EPISODE, BARB EXPLAINS:
- How social media can be both useful and challenging for school communications.
- Why you should use social media to build trust with your community before you ever have to ask for financial support.
- How the goal of a referendum/bond campaign is not to market or “sell” the support for the question, but rather to inform, engage, and get the facts to your community.
- Specific tips for schools going to the polls in November 2020.
SPECIAL GUEST
Barb Nicol
President
Barbara Nicol Public Relations - Minnesota
http://www.barbnicolpr.com
Follow Barb on Twitter: @barbnicol
Follow Barb on Facebook: https://www.facebook.com/BarbNicolPR/
USEFUL INFORMATION
Blog Articles:
- Are Your Social Media Posts Meeting Your Communication Goals?
- Your Referendum To-Do List for Social Media
- Vote Yes! Referendum Secrets from a Winning Campaign
K12PRtip - Free Referendum Checklist for Social Media
MORE RESOURCES
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.comFree Video Training: Learn the simple secrets behind social media for K12 schools!
What is the goal of social media for your school? Brendan has it mastered at Sewickley Academy. In this episode, he shares it with you!
IN THIS EPISODE, BRENDAN BREAKS DOWN
- Why social media alone is not enough
- How they involve students in the recruitment of new families
- What UGC stands for - and how it helps create great content
- His 75-25-1 rule when it comes to social media
- Simple school spirit swag ideas
SPECIAL GUEST
Brendan Schneider
Director of Advancement
Sewickley Academy in Pennsylvania
Follow Brendan on Twitter: @schneiderb
SchneiderB Website: https://www.schneiderb.com/
Sewickley Academy Website: https://www.sewickley.org/
Sewickley Twitter: https://twitter.com/sewickley
Sewickley Facebook: https://www.facebook.com/sewickleyacademy
Sewickley YouTube: https://www.youtube.com/user/sewickley
Sewickley Instagram: https://www.instagram.com/sewickleyacademy/
Sewickley Pinterest: https://www.pinterest.com/sewickley1838/
USEFUL INFORMATION
- Instagram article from Brendan on UGC - #3 Instagram Aesthetic Trend for School Marketers - Curated User Generated Content
- Panther Pride contest - link to cheer video
- Day of Caring video featuring student
- #K12PRtip - Facebook Save Feature (still to be created)
- Blog: Promote Your School with Cool SWAG!
MORE RESOURCES
www.SocialSchool4EDU.comFree Video Training: Learn the simple secrets behind social media for K12 schools!
The start of a new school year is the PERFECT time to get your school staff involved in social media. You can’t do it alone! In this episode, Andrea breaks down how to get your staff on-board.
IN THIS EPISODE, ANDREA TEACHES
- A framework to spend 15 minutes (or less) with staff to get them excited and involved in social media.
- The importance of providing just one method for submitting content.
- A simple desktop reminder with a fill-in-the-blank sentence to remind staff what to include in their submissions.
- Tips on getting great photos from every staff member.
Was this podcast helpful? Let me know on Twitter: @AndreaGribble
USEFUL INFORMATION
A blog to walk you through this checklist - Checklist for Getting Staff Involved in Social Media
10 Tips for Better Photos for Social Media - Free Download
Guide to Facebook Live - Free Download
MORE RESOURCES
www.SocialSchool4EDU.comFree Video Training: Learn the simple secrets behind social media for K12 schools!
Inclusion isn’t political. Schools need to create an environment where every student feels included or learning can’t happen.
IN THIS EPISODE, BRIAN EXPLORES:
- The opportunities Brian and his communications team had in working with a diverse district
- How listening can lead to learning
- Why students need to feel safe, welcome, and included before they can learn
- The need for social media to be authentic and focused on building relationships
SPECIAL GUEST
Brian Woodland, APR
Owner at BrianInspires
Ottawa, Canada
Follow Brian on Twitter: @brian_woodland
https://www.brianinspires.org/
Brian’s email: brian.woodland@rogers.com
LinkedIn: www.linkedin.com/in/brianwoodland
USEFUL INFORMATION
20 Inspirational Quotes for your School’s Social Media
MORE RESOURCES
www.SocialSchool4EDU.com
Free Video Training: Learn the simple secrets behind social media for K12 schools!
When a tornado hit Tuscaloosa in 2011 and knocked out the school website and most modes of communication, it was the perfect time to convince the administration that the school needed to get on Facebook!
IN THIS EPISODE, LESLEY SHARES:
- How Tuscaloosa City Schools got started on social media
- Why the district hasn’t changed its Facebook profile pictures since 2012
- Unique methods for engaging the community
- The video strategy TCS is using to reach more people
- An invitation to an incredible organization called NSPRA
SPECIAL GUEST
Lesley Bruinton, APR
Public Relations Coordinator
Tuscaloosa City Schools, Alabama
Follow Lesley on Twitter: @lesleybruinton
Lesley’s Blog: https://modernretropr.wordpress.com/
Tuscaloosa City Schools Website: https://www.tuscaloosacityschools.com/
Facebook: https://www.facebook.com/TCSBoardofEd
Instagram: https://www.instagram.com/TCSBoardofEd/
Twitter: https://twitter.com/TCSBoardofEd - Check out the apple in the username!
YouTube: https://www.youtube.com/channel/UCK4DcaeOvhZF20b7MYOg0Hw
LinkedIn: https://www.linkedin.com/company/tcsboardofed
USEFUL INFORMATION
Student artwork that includes the school logo
National School Public Relations Association (NSPRA)
Blog: How Adding Emojis Can Engage Your Social Media Audience
Video Tip: How Adding Emojis Can Engage Your Social Media Audience
MORE RESOURCES
www.SocialSchool4EDU.comFree Video Training: Learn the simple secrets behind social media for K12 schools!
With all the uncertainty about school plans for the fall, you have a lot of work in front of you this summer. But what if you could dial in a solid plan for at least one aspect of your job – social media?
IN THIS EPISODE, ANDREA TEACHES
- A writing exercise to reflect on your social media strategy from last school year
- What social media metrics you should evaluate on Facebook, Instagram, and Twitter
- A simple way to add more Facebook fans to your page
- A method to develop your #1 goal for social media for 2020/2021
Andrea wants to hear about your goals for the new school year! You can...
Mention Andrea on Twitter: @AndreaGribble
Email her at andrea@socialschool4edu.com
USEFUL INFORMATION
Video K12PRtip on how to Invite Engaged Fans to Like your School Facebook Page
Video K12PRtip on How to Reach More People with your Facebook Posts (Without Paying for It)
Video K12PRtip on The FOUR Best Posting Times for Schools on Social Media
Ursula Mentjes’ book - One Great Goal
MORE RESOURCES
www.SocialSchool4EDU.com
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Meet one of the most inspirational Black superintendents in the nation who is proudly speaking out, calling for action, and pursuing change!
IN THIS EPISODE, MARLON EXPLORES
- The story behind #MiddieRising and what it truly means
- Advocating for change on the topics of equity and racism, as a nation and in our schools
- Identifying and using key communicators in your district
- The importance of #SchoolPR professionals in schools
- One simple rule for his staff using social media
SPECIAL GUEST
Marlon Styles
Superintendent
Middletown City School District, Ohio
Follow Marlon on Twitter: @MCSDSuper
Middletown CSD Website: https://www.middletowncityschools.com/
Facebook: https://www.facebook.com/MiddletownCitySchools
Instagram: https://www.instagram.com/middletowncityschooldistrict/
Twitter: https://twitter.com/middletownOH
YouTube: https://www.youtube.com/MCSDMiddies
LinkedIn: https://www.linkedin.com/company/middletown-city-schools
USEFUL INFORMATION
- Marlon’s 6/1/20 tweet linking to his statement after the killing of George Floyd
- #MiddieRising Culture video
- #MiddieRising Living Quality Profile Movie
A helpful blog from the K12PRtip - 5 Ways to Use LinkedIn for Your School District
Grab your 2020/2021 Webinar Pass! Click now and save $100 if you sign up before June 30th.
MORE RESOURCES
www.SocialSchool4EDU.com
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Storytelling takes many forms. Podcasts might be the next medium for your school to consider!
IN THIS EPISODE, JUSTIN DIVES INTO
- The secret behind adding over 2,500 Instagram followers to the school’s account in one year
- The process of including student interns in communications efforts
- Why your district should consider starting a podcast
- What type of podcast format might work the best for your school
SPECIAL GUEST
Justin Dearing
Assistant Director of Communications
Carroll ISD
Southlake, Texas
Follow Justin on Twitter: @Dearing22
Follow School PR Happy Hour Podcast on Twitter: @SPRHappyHour
Carroll ISD Website: https://www.southlakecarroll.edu/
Facebook: https://www.facebook.com/southlakecarrollisd
Instagram: https://www.instagram.com/carrollisd/
Twitter: https://twitter.com/carrollisd
Vimeo: https://vimeo.com/carrolldragontv
Flickr: https://www.flickr.com/photos/carrolldragons/albums
USEFUL INFORMATION
Communication Student Intern Application
Leander ISD Podcast Network
Keller ISD Podcast
Helpful blog - How to Start a Podcast for your School
Grab your 2020/2021 Webinar Pass! Click now and save $100 if you sign up before June 30th.
MORE RESOURCES
www.SocialSchool4EDU.com
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Every student in Highline Public Schools is known by name, strength, and need, and graduates prepared for the future they choose.
IN THIS EPISODE, SUSAN DISCUSSES
- How to get started with your own professional social media account
- Her suggested best platform
- Ways to encourage social media use by staff
- Using social media as an advocacy tool
- Being authentic - she has an even catchier phrase, but I’m not going to spoil it!
SPECIAL GUEST
Susan Enfield
Superintendent
Highline Public Schools
Burien, WA
Follow Susan on Twitter: @SuptEnfield
Follow Susan on Instagram: @SuptEnfield
Highline Website: https://www.highlineschools.org/
USEFUL INFORMATION
- #ConnectKidsNow - Advocacy work that Susan is passionate about. Check out this short video with leaders from across the country!
- Register for the free webinar “5 Steps to Take This Summer to Improve Social Media for Next Fall” hosted on Wednesday, June 10th at 2:00 p.m. or 9:00 p.m. EST
- Blog: Summer 2020 - Ten Post Ideas for Your School
MORE RESOURCES
www.SocialSchool4EDU.comFree Video Training: Learn the simple secrets behind social media for K12 schools!
Educators have the power to inspire one another by sharing their work, which ultimately impacts kids!
IN THIS EPISODE, GEORGE INSPIRES US WITH
- His unique approach to learning from students
- The importance of educators sharing what they are doing in the classroom
- Methods to build your own PLN (Personal Learning Network)
- A tip on how social media handles are for communication, but hashtags build community
- A special parting message to all educators regarding what they need to focus on right now
SPECIAL GUEST
George Couros
Learner | Speaker | Author
Stony Plain, Alberta, Canada
Twitter: @gcouros
Instagram: @gcouros
George’s Website: https://georgecouros.ca/blog/
The Innovator’s Mindset Podcast with George Couros
USEFUL INFORMATION
- A collection of materials from George: Social Media for Administrators
- Register for the free webinar “5 Steps to Take This Summer to Improve Social Media for Next Fall” hosted on Wednesday, June 10th at 2:00 p.m. or 9:00 p.m. EST
- Blog: Summer 2020 - Ten Post Ideas for Your School
MORE RESOURCES
www.SocialSchool4EDU.com
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Get excited about telling your school’s story!
IN THIS EPISODE, JOE SHARES
- The importance of building social capital and how it helps your district
- Why you - as an educational leader - need social media
- How social media can attract both students and staff to your school
- What you can do to help change the narrative on education
SPECIAL GUEST
Dr. Joe Sanfelippo
Superintendent
Fall Creek School District
Fall Creek, WI
Follow Joe on Twitter: @Joe_Sanfeillipo
Joe’s Website: http://www.jsanfelippo.com/
Fall Creek Website: https://www.fallcreek.k12.wi.us/
Fall Creek Twitter: https://twitter.com/fccrickets
Fall Creek Facebook: https://www.facebook.com/FCCrickets/
USEFUL INFORMATION
- Blogs highlighting Joe’s work in schools:
- #1MinWalk2Work Videos
- Developing Social Media Superheroes in Your School
- Promote Your School with Cool SWAG!
- Social Media – Making it Visual in Your School
#K12PRtip - Blog reference: Are Your Facebook Posts Reaching Fewer People? This Tip Will Help!
Free download: 50 Ideas for Temporarily Closed K12 Schools
MORE RESOURCES
www.SocialSchool4EDU.com
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Learn more about #SocialSchool4EDU’s social media management program that we provide to Fall Creek and 90 other schools across the country at this link.
Virtual events are happening in schools across the country. Get the inside scoop on how to create a meaningful event in this timely podcast episode!
IN THIS EPISODE, JAKE SHARES
- How to involve students in the process of planning for your event
- Organizational tips to streamline the collection of many pieces of content
- Strategies to make the event more interactive with viewers
- Important technical pieces like music copyright concerns, equipment requirements, closed captioning, and more!
SPECIAL GUEST
Jake Sturgis, APR
Founder & CEO
Captivate Media + Consulting
Golden Valley, Minnesota
Follow Jake on Twitter: @_JakeSturgis
Captivate Media + Consulting’s Website: https://captivatemedia.us/
Captivate Media + Consulting’s resource page of COVID-19 resources: https://captivatemedia.us/covid-19/
USEFUL INFORMATION
- Online graduation information and free webinar
- Preparing for an Online Graduation Ceremony - one-page download
- Honoring & Celebrating the Class of 2020 - 4-page guide
- Closed caption resource - https://www.rev.com/
- Virtual event examples:
- South Dakota Mines Commencement Spring 2020 (Virtual)
- UW-Madison Graduation
- Papillion La Vista High School Virtual Ceremony
- Music Resources
- https://www.premiumbeat.com/
- https://artlist.io/
MORE RESOURCES
www.SocialSchool4EDU.comFree Video Training: Learn the simple secrets behind social media for K12 schools!
The journey to 185,000 followers on Twitter starts with the first tweet…
IN THIS EPISODE, CARLA SHARES
- The social media journey of Peel, a school district with over 157,000 students
- How they moved from one-way to two-way communication - and it all started with a snow day!
- The importance of being human with your social media
- Simple strategies to use Instagram Stories to connect with students
SPECIAL GUEST
Carla Pereira, APR
Director of Communications & Community Relations Support Services
Peel District School Board
Mississauga ON Canada
Follow Carla on Twitter: @carla_pereira2
Peel Website: http://peelschools.org/
Peel Facebook: https://www.facebook.com/peelschools
Peel Twitter: https://twitter.com/peelschools
Peel Instagram: https://www.instagram.com/peelschools/
Peel YouTube: https://www.youtube.com/user/PeelSchools
USEFUL INFORMATION
- Strings virtual concert
- 4th Grader sings Andra Day's 'Rise Up'
- Facebook Profile Picture Variations
#K12PRtip - Guide to Responding Online
MORE RESOURCES
www.SocialSchool4EDU.comFree Video Training: Learn the simple secrets behind social media for K12 schools!
Get ready for this masterclass on Instagram Stories!
IN THIS EPISODE, TOVE SHARES
- The commitment to the district level to social media
- Ninja tips on increasing reach of your IG Stories
- Advice on getting started with Instagram
- How she incorporates highlights on her IG page
- Tips on engaging students through IG Stories
SPECIAL GUEST
Tove Tupper
Assistant Director of Communications
Highline Public Schools
Seattle, WA
Follow Tove on Twitter - @ToveTupper
Highline Website: https://www.highlineschools.org/
Highline on Instagram - https://www.instagram.com/highlineschools/
USEFUL INFORMATION
Tove’s article on Instagram Stories: Trend Tracker: Engage Your Students Through Instagram Stories
#K12PRtip - Blog reference: Student Contributors for Social Media
Free download - Student Contributor Game Plan
MORE RESOURCES
www.SocialSchool4EDU.com
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Tracy's areas of expertise include crisis communications and building community partnerships.
IN THIS EPISODE, TRACY SHARES
- How her district uses social media to highlight community partnerships
- Tricks on taking comments from posts and turning them into new content
- Her favorite video tool called Adobe Spark Post
- And lots of wisdom on handling crisis communication
SPECIAL GUEST
Tracy Jentz, APR
Communications and Community Engagement Coordinator
Grand Forks Public Schools
Follow Tracy on Twitter - @tjentz
Follow Grand Forks on Facebook - https://www.facebook.com/GrandForksPublicSchools/
USEFUL INFORMATIONThis bag donation post reached over 15,000 people! https://www.facebook.com/GrandForksPublicSchools/posts/2653507211599313:0
Post with video created using Adobe Spark:
https://www.facebook.com/1446425015640878/videos/220780979033276
MORE RESOURCES
www.SocialSchool4EDU.com
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Shane Haggerty, APR is a dear friend who has taught me so much about #SchoolPR. He truly is a trailblazer when it comes to social media!
IN THIS INTERVIEW, SHANE SHARES
- His start in education back in 1998.
- The amazing guidance his Superintendent gave him back in 2009 about social media, even though the lawyers were warning his school against using it.
- How career tech centers are using social media during this temporary school closure.
- Ways to use virtual connections (including tool callouts).
- How to use student influencers to help tell your story!
SPECIAL GUESTShane Haggerty, APR
Owner, Purposeland
Ohio
Follow Shane on Twitter - @shanehaggerty
USEFUL INFORMATION
Check out this informative blog on big campaigns that include the Hi-Point Journeys project we talk about: Great Big Campaign: How To Lead and Leverage Strategic and Creative Campaigns in your School District
MORE RESOURCES
www.SocialSchool4EDU.com
Free Video Training: Learn the simple secrets behind social media for K12 schools!
You're invited to listen to my interview with Peg Mannion, APR all about #schoolpr life during COVID-19 school closures.
IN THIS INTERVIEW, PEG SHARES
- COVID-19 communication journey since March 13th
- Ways that they are celebrating their school on social media right now
- One unique method they use to create relationships with students
- What she has been most impressed with in regards to her school's response over these past several weeks
- Great words of wisdom for all of you #SchoolPR pros
SPECIAL GUESTPeg Mannion, APR
Community Relations Coordinator
Glenbard Township High School District 87
Illinois
Follow Peg on Twitter - @pegmannion
Follow Glenbard on Facebook - https://www.facebook.com/GlenbardDistrict87/
Follow Glenbard on Twitter - https://twitter.com/GlenbardDist87
USEFUL INFORMATIONLink to front of student card
Link to inside of student card
Blog on Why You Need One District Facebook Page
MORE RESOURCES
www.SocialSchool4EDU.com
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Mastering Social Media for Schools is a weekly podcast to help you celebrate your students and staff, and connect those stories to your community through the power of social media.
In this episode, you'll meet your host - Andrea Gribble!
#K12PRtip RESOURCES
http://www.socialschool4edu.com/recipe-for-an-awesome-school-hashtag/
https://www.socialschool4edu.com/hashtag-questions-answers-for-schools/
https://www.socialschool4edu.com/15-hip-hashtags-for-schools/
MORE RESOURCES
www.SocialSchool4EDU.com
Free Video Training: Learn the simple secrets behind social media for K12 schools!