Make it Real: Recent Episodes
Trisha Lewis
A supportive, fun and ’real-talk’ companion for small business owners who want to build their business without feeling squashed by the shoulds. Find you, be you and let them see you. Real conversations with thought-provokers and tactic sharers.
Do you flinch at the very word - marketing? As a solopreneur do you find it an utter bore to market your business? Does it all feel a bit icky? My guest Lenka Koppova has a way to flip your marketing hate into marketing joy! Lenka calls herself - the marketing therapist!
She brings a very human touch to marketing - based on tons of expertise and experience and knowledge of the way our brains work! In the episode
we talk about -
Fear of failure
Listening to eperts more than our gut!
Using our authentic self to connect with our potential clients.
Doing it your way!
Connecting on LinkedIn.
Being creative about your approach to social media - your way!
Lenka gives some very practical tips and busts a marketing myth of two. Love her expression - 'Stop shoulding all over yourself'!
Connect with Lenka on LinkedIn https://www.linkedin.com/in/lenkakoppova/
or her website: https://lenkakoppova.com/
Enjoy the episode and subscribe. Please take time to leave a review on your favourite platform to help spread the word if you find this podcast informative, motivating, enjoyable or simply 'calming'!
Find out more about my communication and confidence coaching services as well as my unsquashing mission (the book, the TEDx) at trishalewis.com.
A tiny tempter! What is the mission of the Unsquashed Podcast? Who is it for - and why might it help? What do I mean by 'Unsquashed'?
If you want to find out more about unsquashing - head to this page on my website!
Stay curious and unsquashed - happy listening.
All episodes are available in video form on my YouTube channel
Please subscribe and leave a review - it helps spread the love!
How often to you check your motivation for doing what you are doing? Are you doing it for the validation of others or is it more SELF-imposed motivation? In this episode you will explore this and other 'climbing to business' transferable lessons.
Filmed on location at Parthian Climbing Southampton - the perfect motivational background! My guest is the very down to earth, natural storyteller Lewis Roberts - known as 'The Chubby Crimper' - find out why.
Follow Lewis on Instagram @chubbycrimper
My favourite quote from the conversation:
"You've done something that was difficult for YOU!" (emphasis on the 'you')
A Lewis concept that I loved unwrapping:
'Disconnect from expectation'.
Enjoy the episode and subscribe. Please take time to leave a review on your favourite platform to help spread the word if you find this podcast informative, enjoyable or just 'calming'!
Find out more about my communication and confidence coaching services as well as my unsquashing mission (the book, the TEDx) at trishalewis.com.
Menopause affects us all and my guest Sarah Wilsher is on a mission to stop it being a taboo subject. No more hot flush or losing the plot jokes and ridicule - this is a part of evolving and doesn't have to be embarrasing! Sarah starts us off with a powerful example of the massive confidence crisis she experienced at work - and takes us on a positive journey with lots of practical tips. A listen for those experiencing hormonal shifts and those who want to support them.
Menopause and more – the conversation on YouTubeSarah Wilsher tells us a little about her work.I’m a mid-life and menopause coach and I provide training into businesses to raise awareness about the menopause and the impact it can have not only on the people losing the hormones, but on those around them too. I explain how simple but effective support mechanisms can stop knowledgeable and experienced talent from leaving the workforce. I am passionate about changing the narrative around menopause and breaking the taboo so that no one else spends years of their valuable life wondering what on earth is happening to them…just like I did.
Follow Sarah on LinkedIn
Sarah’s website is here.
Her Facebook support group is called Caution! Menopause at Work.
Explore the whole 'self-squashing' topic more and find free resources at trishalewis.com/stay-unsquashed
You don't like marketing yourself - I get it. But you need to attract clients and be visible to grow your business. A dilemma that we explore in this episode. My guest is Gus Bhandal - a marketer with over 25 years of experience, and the founder of The M Guru - a digital marketing agency which specialises in helping business owners with LinkedIn training and strategy. We talk about trust and the art of selling without selling - and bust some myths about being all over social media.
We will all meet confidence and joy squashers along the path of personal branding. For introverts, most routes to self-promotion feel draining and darn right dreadful! But it doesn't need to be this way - you can be true to you and truly seen. In this episode, Introvert Impact Coach Fifi Mason explores personal branding from the perspective of an introvert - and how to be visible to the right people without losing your identity or getting lost down a hole of 'should traps'.
Explore the whole 'self-squashing' topic more and find free resources at trishalewis.com/stay-unsquashed
Are you looking after your wellbeing as you work? Is your career or business plan in need of a tweak or change? What are the symptoms to spot and the small step realistic actions to take if you have lost your mojo or worse you're losing sleep. Soma Ghosh is host of the 'Career Happiness' podcast and a very realistic career advisor. Her insights are holistic and invaluable.
MAKE IT REAL
Thoughts, interviews, inspiration and practical tools to help you manage the self-doubt and ’should traps’ that come flying at you as you grow your business. Communication and confidence tips with the real you at the core. From messaging and marketing to meetings and motivation!
Find out more and choose your platform to subscribe on - here: https://www.trishalewis.com/make-it-real-podcast/
Humans make assumptions. We think we are mind readers. We are not. We don't know what people are thinking - although we might get lucky with a guess now and then. People make assumptions about us too. How to be aware of how we come accross and stop trying to mind read. 5 mins 3 steps episode.
I refer to two resources in this episode:
Tessa West - Egocentricity bias - listen to this episode of Hidden Brain Podcast
https://hiddenbrain.org/podcast/how-to-really-know-another-person/
My TEDx talk - 'Beware the Self Squashing Prophecy'.
https://youtu.be/mJryj846NIQ
MAKE IT REAL
Thoughts, interviews, inspiration and practical tools to help you manage the self-doubt and ’should traps’ that come flying at you as you grow your business. Communication and confidence tips with the real you at the core. From messaging and marketing to meetings and motivation!
Find out more and choose your platform to subscribe on - here: www.trishalewis.com/podcast
What is your relationship with food? What does your inner chatter say when you look in the mirror or look at other people and tumble into self-sqaushing spirals? My guest Lori Weber is the founder of The Mindful Eating Clinic - and has a very real and holistic approach to all this self-image beating up stuff. She busts a big myth and gives a big tip or two. A very human conversation.
Lori is a Master Practitioner coach and therapist working in disordered eating and weight management. She spent decades bingeing, starving, yo-yo dieting and overeating, so she knows what it feels like to be stuck in a relationship with food which can dominate your life. Lori has helped many people find health and confidence through her empathetic and practical coaching, online courses, podcast and talks.
www.themindfuleatingclinic.com
The Mindful Eating Clinic (buzzsprout.com)
The Make it Real podcast is for those who want to grow their business without squashing their soul!
Having listened - you might want to delve further into my 'unsquashing project' resources - www.trishalewis.com/unsquashing-project
If you prefer to watch the episode - the video is on my YouTube channel
https://www.youtube.com/c/TrishaLewisTalks
Connect with me if you are on LinkedIn
https://www.linkedin.com/in/trishalewistalk/
What is your relationship with food? What does your inner chatter say when you look in the mirror or look at other people and tumble into self-sqaushing spirals? My guest Lori Weber is the founder of The Mindful Eating Clinic - and has a very real and holistic approach to all this self-image beating up stuff. She busts a big myth and gives a big tip or two. A very human conversation.
Lori is a Master Practitioner coach and therapist working in disordered eating and weight management. She spent decades bingeing, starving, yo-yo dieting and overeating, so she knows what it feels like to be stuck in a relationship with food which can dominate your life. Lori has helped many people find health and confidence through her empathetic and practical coaching, online courses, podcast and talks.
www.themindfuleatingclinic.com
The Mindful Eating Clinic (buzzsprout.com)
The Make it Real podcast is for those who want to grow their business without squashing their soul!
Having listened - you might want to delve further into my 'unsquashing project' resources - www.trishalewis.com/unsquashing-project
If you prefer to watch the episode - the video is on my YouTube channel
https://www.youtube.com/c/TrishaLewisTalks
Connect with me if you are on LinkedIn
https://www.linkedin.com/in/trishalewistalk/
Are you doing things out of habit, rather than making your heart sing? Are you being true to your authentic self and embracing your unique perspective or stuck in the 'should traps'. Nothing wrong with habits and routines - but sometimes they need a shake up. Why are you doing what you're doing?
5-minutes 3 steps - on the why, what and how of breaking habits and aiming for more heart singing!
It's all part of my 'Unsquashing Project' - go to trishalewis.com/unsquashing-project/ to discover more.
Are you doing things out of habit, rather than making your heart sing? Are you being true to your authentic self and embracing your unique perspective or stuck in the 'should traps'. Nothing wrong with habits and routines - but sometimes they need a shake up. Why are you doing what you're doing?
5-minutes 3 steps - on the why, what and how of breaking habits and aiming for more heart singing!
It's all part of my 'Unsquashing Project' - go to trishalewis.com/unsquashing-project/ to discover more.
How do you stop someone rambling off topic in a meeting without sounding rude? Do you sometimes feel you have lost any control of a conversation or meeting and you are not getting your questions answered or ideas heard? Does this begin to erode your confidence?
You don't have to be agressive to be assertive. You just need some tactics in your communication toolkit.
This episode gives 3 practical techniques you can use to interrupt nicely and take back control!
5 minutes - 3 Steps. This is part of a series of shorter episodes. The interviews will return in the Autumn and be alternated with the short format episodes.
For more on all things 'unsquashing' visit my website www.trishalewis.com - links to my book and TEDx talk and more.
To give and receive compliments without feeling awkward takes practice. The advantages of compliments is they create connection and often trigger more conversation. It's more than a social skill. 3 Steps in 5 minutes to help you feel less self-conscious about giving and receiving compliments.
For more resources on all things communication and confidence - head to trishalewis.com.
Stop feeling bland and start owning your unique perspective. 5 mins 3 steps. Show up and share your inisghts, questions and unique vibe and stop falling into the comparisonitis and 'should' traps. This short and sweet episode shares 3 very practical tips - and they come from experience.
More about 'Self Squashing' and links to my book (The Mystery of the Squashed Self) and TEDx Talk (Beware the Self Squashing Prophecy) HERE: https://www.trishalewis.com/unsquashing-project/
When you hear 'communicate assertively' do you think 'communicate aggressively'?! Can making yourself heard in a room full of talkers feel awkward? Do you give up and sit back rather than offer your insights and ask your questions? These 3 tips are perfect for introverts and reflective thinkers. In these short summer episodes I explore a communication topic in 5 minutes with 3 steps to take.
Show more personality in your content. Be brave about sharing your unique perspective on social media in blogs and articles. Take small steps with a supportive community around you - get real with that 'fear of rejection' that holds you back - and has you 'self-squashing' rather than showing up to share your insights, achievements and questions.
My guest Anna Bravington is the Co-founder of 'Those That Dare' - specialising n content strategy and written content across all digital platforms.
She makes it real.
Listen through to the end - the gems never stop!
I ask Anna my 2 'Make it Real' questions - 'What is the biggest myth in your arena?' 'What is one practical action listeners can take right now?' You will love the answers.
Sign up to get all episode links as soon as they drop! Plus genuinely useful tips on staying unsquashed as you grow your business! https://www.trishalewis.com/unsquasher-fortnightly/
If you like this - you'll like these:
TEDx Talk - 'Beware the Self Squashing prophecy https://youtu.be/mJryj846NIQ
The Mystery of the Squashed Self - Buy the book! Available on Amazon or find out more on https://trishalewis.com/the-mystery-o...
Make it Real Podcast - subscribe on platform of your choice or go to https://www.trishalewis.com/podcast/
Do you want to communicate assertively? Does the word have bad associations for you? This episode will remove the negative vibes and equip you with 3 actionable steps to become a communicator who engages and influences - without being bossy and domineering!
3 things you might currently be doing without realising it - very human - and 3 ways to stop these and become more assertive in the process.
As a small business owner you have to meet people at networking or other business events. You will have to face up to your fear of small talk. Try these 3 tactics to completely reframe what small talk is and even enjoy it.
This is a 5 minute episode inspired by the previous episode (118). You will no longer feel like hiding in the loo or going back to the car park when you see a room full of strangers! You will make connections and maybe even gain clients.
LinkedIn for Small Business. How to build relationships and make sales authentically. Louise Brogan takes you through the 4 Pillars of Profile, Network, Content and Messaging.
In the podcast you will learn:
- How to be authentic and professional on LinkedIn
- The analogy of 'meeting in a coffee queue'
- Due dilligence on accepting invites
- The unused power of messaging
- The balance of personal and business content.
Make It Real is the refreshingly real and really useful podcast for small business owners who are keen to learn from others but deliver with their own stamp and soul. This show, hosted by the forensic ‘unsquasher’ Trisha Lewis, will equip and inspire listeners to show up and share - with fearless joy.
Described as being like ‘sitting down for a natter and a cuppa with a pal’ - Trisha’s enthusiasm, curiosity and easy on the ears voice will pull you in - and her ability to pick fascinating guests and get the very best out of them - inspiring! There is natural humour and plenty of lightbulb moments that ping in real time.
For more information about this week’s episode, head to https://trishalewis.com/make-it-real-podcast/
Inspired by Ep 116 where Jen Louden shone a positive light on the question 'why bother' - I give you small business owners 3 reframes when comparisonitis throws you down the 'what's the point' spiral.
Jennifer Louden is a personal growth expert and author of the bestselling ‘Why Bother’ – she is also a realist. We talk without self-help cliches about why and how you need to keep bothering – and why asking yourself ‘why bother?’ is crucial. A timely reminder to tap into your desires and ‘do’ - even when the world around you feels like a mess. As she says – ‘it’s time to get your bother on’.
In this episode we talk about:
- How to keep growing after a long time in business
- Why there are no secrets and silver bullet answers
- The importance of letting yourself ask ‘why bother?’ when you feel lost or bored.
- The 6-stages of bothering – a guide back to yourself
- Remembering you have a life outside of work
A thought-provoking quote
From Jennifer’s book – Why Bother
“Taking action is about opening yourself to caring and learning rather than rushing to certainty, success, or pleasing others.”
Make It Real is the refreshingly real and really useful podcast for small business owners who are keen to learn from others but deliver with their own stamp and soul. This show, hosted by the forensic ‘unsquasher’ Trisha Lewis, will equip and inspire listeners to show up and share - with fearless joy.
Described as being like ‘sitting down for a natter and a cuppa with a pal’ - Trisha’s enthusiasm, curiosity and easy on the ears voice will pull you in - and her ability to pick fascinating guests and get the very best out of them - inspiring! There is natural humour and plenty of lightbulb moments that ping in real time.
For more information about this week’s episode, head to https://trishalewis.com/podcast/
Delving into a topic from previous episode - all about building a community. Mark Masters talked about creating a space that people feel safe to step into when they are ready - and that means they need to trust you. In this short episode I suggest 3 key ingredients for this kind of trust to exist.
In this episode of Make It Real Trisha talks with Mark Masters, the founder of 'You Are The Media' - a growing global community built from scratch.
So he knows a thing or two about building a community - and particularly building a community that is yours - complimented but not dependent on social media platforms. He is the master of the weekly email - human speak, educational, warts and all - and bringing in the community at all points.
In the podcast you will learn:
- How to have hope - when you start from scratch.
- The ups and downs of evolving - and how consistency matters.
- How to respond when things go wrong!
- What it means to build a loyal audience.
- Why you need to listen and ask for feedback as you evolve.
Make It Real is the refreshingly real and really useful podcast for small business owners who are keen to learn from others but deliver with their own stamp and soul. This show, hosted by the forensic ‘unsquasher’ Trisha Lewis, will equip and inspire listeners to show up and share - with fearless joy.
Described as being like ‘sitting down for a natter and a cuppa with a pal’ - Trisha’s enthusiasm, curiosity and easy on the ears voice will pull you in - and her ability to pick fascinating guests and get the very best out of them - inspiring! There is natural humour and plenty of lightbulb moments that ping in real time.
For more information about this week’s episode, head to https://trishalewis.com/podcast/
For those who dread, hate and avoid business networking - a fresh approach that will get you back on the networking horse! 3 ways that 'turning detective' enhances the networking experience and benefits for you and them.
In this episode of Make It Real Trisha delves into the topic covered in episode 112 - networking. A 5-minute listen that offers a way through the networking demotivation spiral.
In the podcast you will learn:
- What might lie behind your dislike or dread of networking events
- What it means to 'turn detective'
- The game of comparing with curiosity
- Listening to find connections and synchronicity
- The importance of spotting and investigating your 'squashed self' levels!
Make It Real is the refreshingly real and really useful podcast for small business owners who are keen to learn from others but deliver with their own stamp and soul. This show, hosted by the forensic ‘unsquasher’ Trisha Lewis, will equip and inspire listeners to show up and share - with fearless joy.
Described as being like ‘sitting down for a natter and a cuppa with a pal’ - Trisha’s enthusiasm, curiosity and easy on the ears voice will pull you in - and her ability to pick fascinating guests and get the very best out of them - inspiring! There is natural humour and plenty of lightbulb moments that ping in real time.
For more information head to https://trishalewis.com/podcast/
Why bother networking? Are you an introvert or just feeling cynical about business networking? Do you have networking fear or don't know how to do that dreaded introduction pitch? Sharon Louca who is both a Management Consultant and the founder of the Women's Business Networking group has some very real tips.
If you are putting off business networking or if you have tried networking and given up - or if you are dutifully going to business networking events and coming away wondering what the point is... this episode will refresh your networking mojo!
In the podcast you will learn:
- Some basic first networking steps
- The surprising benefits of business networking
- What lies behind the fear of networking
- A realistic approach to your networking pitch
- Why you need to explore rather than give up on networking!
Make It Real is the refreshingly real and really useful podcast for small business owners who are keen to learn from others but deliver with their own stamp and soul. This show, hosted by the forensic ‘unsquasher’ Trisha Lewis, will equip and inspire listeners to show up and share - with fearless joy. Described as being like ‘sitting down for a natter and a cuppa with a pal’ - Trisha’s enthusiasm, curiosity and easy on the ears voice will pull you in - and her ability to pick fascinating guests and get the very best out of them - inspiring! There is natural humour and plenty of lightbulb moments that ping in real time.
An 'in-betweeny' 5-minute exploration inspired by episode 110 - Pick up the Phone with Wendy Harris. Why do we fear picking up the phone to introduce ourselves and our business - fear of rejection? I suggest 3 reasons - and give 3 good solid reframes to move beyond the fear of rejection.
Do you have phone phobia? Are you under-using the power of simple human conversations over the phone? Shake up your approach, attitude and assumptions about making phone calls to build rapport to build your business. Wendy has a refreshingly real approach.
In this episode of Make It Real Trisha talks with Sandee Rodriguez who is a business advisor and problem-sorter.
Growing a business - even a small one - involves creativity, energy and delegating. You need systems - and they are not a bore they free you up. Where to start - too many fancy organisation apps to choose from. Listen to Sandee.
In the podcast you will learn:
- Attitude to money - make more to give more.
- Work less to achieve more
- Stop wearing all the hats
- Operations manuals
- Evernote approach
Make It Real is the refreshingly real and really useful podcast for small business owners who are keen to learn from others but deliver with their own stamp and soul. This show, hosted by the forensic ‘unsquasher’ Trisha Lewis, will equip and inspire listeners to show up to share - with fearless joy.
Described as being like ‘sitting down for a natter and a cuppa with a pal’ - Trisha’s enthusiasm, curiosity and easy on the ears voice will pull you in - and her ability to pick fascinating guests and get the very best out of them - inspiring! There is natural humour and plenty of lightbulb moments that ping in real time.
For more information about this week’s episode, head to https://trishalewis.com/podcast/
In this episode of Make It Real Trisha talks with Louise Miller who is a productivity coach and creator or calm clarity.
The emphasis is on being organised in order to free up time rather than cram it full - Louise believes in 'slow living'. There isn't a hint of 'one size fits all' thinking behind her approach - and it is very realistic.
In the podcast you will learn:
- 5 Pillars of Productivity
- The danger of distractions
- Methods of planning - beyond a 'To Do List'
- How not to be hard on yourself
- The importance of knowing why you are doing things!
Make It Real is the refreshingly real and really useful podcast for small business owners who are keen to learn from others but deliver with their own stamp and soul. This show, hosted by the forensic ‘unsquasher’ of impact and confidence - Trisha Lewis - will equip and inspire listeners to show up and share - with fearless joy.
Described as being like ‘sitting down for a natter and a cuppa with a pal’ - Trisha’s enthusiasm, curiosity and easy on the ears voice will pull you in - and her ability to pick fascinating guests and get the very best out of them - inspiring! There is natural humour and plenty of lightbulb moments that ping in real time.
For more information about this week’s episode, head to https://trishalewis.com/podcast/
In this episode of Make It Real Trisha talks with Colette Stevenson who is a brand designer and inventor or ‘Postagrid’ - a beautiful approach to Instagram that harnesses impact rather than influence!
Colette takes us on a journey from teaching English in Japan to starting her branding business - and includes her ADHD perspective and the moment she understood how her creativity could be used to explain and engage.
In the podcast you will learn:
- The difference between your ‘brand’ and ‘branding’.
- A human insight into finding yourself through embracing the unknown.
- The wonders of transferable skills.
- The 5 ‘V’s to figure out before you settle on your branding.
- A new approach to Instagram
Make It Real is the refreshingly real and really useful podcast for small business owners who are keen to learn from others but deliver with their own stamp and soul. This show, hosted by the forensic ‘unsquasher’ Trisha Lewis, will equip and inspire listeners to show up and share - with fearless joy.
Described as being like ‘sitting down for a natter and a cuppa with a pal’ - Trisha’s enthusiasm, curiosity and easy on the ears voice will pull you in - and her ability to pick fascinating guests and get the very best out of them - inspiring! There is natural humour and plenty of lightbulb moments that ping in real time.
For more information about this week’s episode, head to https://trishalewis.com/podcast/
Yann Ilunga champions the 'organic reach' way of generating leads. Perfect for small business owners who want to build trust but also make an income! Stop just creating content and start making content that really connects to you, your value, your sales and your audience. You can build organic reach and avoid paying out for ads - but you need to have a plan.
If you are a small business owner you need to be visible - but you don't have a marketing department and big budget. Freelance editor and writer Stacey Meadwell brings decades of media experience to this conversation - full of visibility tips based on showing up rather than spending out.
Are you a quiet business owner? Are you a quiet individual? How do you make connections and get noticed in non-ego driven ways? Gordon Fong is a community and connecting individual - and he is quiet. How did he step from the back to the front to be seen in a non-ego kind of way? NB: The Cocktail Demo is at trishalewis.com show notes
Is your business plan holding you back? Starting your own business is messy and has to include evolving, making mistakes and learning. A neat business plan can actually do more harm than good. Rebecca Wilson is a hands-on business consultant and brilliant reviewer of business books.
Arno Ilgner - author of 'the Rock Warrior's Way' - delves into the 'Warrior Mindset' - what is it, how can we use it in our business or personal life - wherever there is challenge - that's everywhere. Get off the 'self-worth rollercoaster' and find balance.
Jules White is all about learning to love selling by embracing uniqueness and community. Author of 'Live it Love it Sell it' and a Dragons Den slayer - but mainly a really delightful human being. Having recently set up a quirky new membership site and grown a popular free Facebook group - she has much wisdom to share.
Want to build a brilliant network on LinkedIn and do it in a non-salesy relationship building way? Whether you are a newbie or more experienced you will get motivation, basic tips and some laughter from this conversation with the wonderful LinkedIn trainer Sarah Clay - who likes to demystify and simplify LinkedIn.
What is the value of the content you create? How do you ensure the blogs, posts and articles you produce have a value to both you and the consumer - your audience. My guest Sonja is the co-author of 'The Valuable Content Marketing' and her mantra is 'Help, don’t sell. Show, don’t tell. Talk don’t yell'. She is warm and real and shares her knowledge generously - listen up.
The power of storytelling - yes - but is your identity woven from the stories told through the ages? Listen to Heather Smith of Story File and be inspired by the idea of having a chat over coffee with someone 100 years from now
What holds you back from being you on social media? How do you express opinion without offending? How do you deal with the naysayers? Stella Da Silva and Trisha Lewis have walked the walk - and share the inside story.
How to sell without feeling like a pushy sales person? Scotsman Craig Allen gives the simple answer - with a warm hug of storytelling skill and zero 'sales speak'. Receive the wisdom Inspired by his martial arts career and 40 years experience in sales and leadership. Yes, there is laughter.
If you think existentialism and philosophy have no place in the business world - think again. Victoria Doxat blends them skillfully. This episode explores identity, social pressure, self-determination and purpose. Sink into a fascinating conversation.
The more you understand the mind-body connection the better. All transitions can be tricky - and none more so than the chemical ones in our body. Move through and forward without self-sabotage. Lesley Waldron is all about empowering women through knowledge.
How to be more focussed in a distracting world? Your work-life balance, sense of well-being and productivity will all benefit from breaking default habits and building your focus muscles. Award winning international leadership and performance coach, Katie Stoddart talks about different kinds of focus, dopamine hits and practical small-step actions to take.
Thinking about creating an online course? Listen to this chat with hype-free course creator mentor Glen Long, and do your online course for the right reasons. Your course needs your voice - get it right and it is how people get to know, like and trust you. Is this the ideal marketing tool for marketing-phobes?
Do you need to spend hours defining your ideal client avatar and do you even need a niche? If you are frustrated with client avatar templates and want an approach that feels aligned with you rather than than a business template - you will be inspired by this fresh perspective on niche marketing from brand storyteller Stefano Capacchione.
Di Jones has cracked the power of storytelling on LinkedIn with her still and moving images. She is a photographer and LinkedIn mentor. Listen to her business owner story - full of learning and inner critic bashing positivity.
Best selling author of 'The 20% Rule', Catherine Gladwyn has down-to-earth and empowering perspectives on 'niches' and 'charging' and 'boundaries'! She has overcome health challenges by making her business work for her and helping others to do so too. You will listen, learn and probably laugh during this 'full of tips' episode.
Trusted business advisor Susannah Brade-Waring understands just how complex and crucial being motivated is to us as humans - and us in business. We delve beyond Maslow and climb 9 layers of a motivational pyramid. Are you missing any out to your detriment? Listen and learn.
Passionate PA Kate Chastey leads with her heart - and in this episode that come over loud and clear. You will hear how she simply didn't feel employable - and finally followed her heart and instinct to go freelance. You will be reminded of the key ingredient of security and flourishing - trusting in who you are. An insight into what a very human kind of franchise feels like too,
How to write using a process that leads to your reader being engaged. From a blog or profile to a book - learn from freelance copy and content writer - and teacher - Ben Masters. At least two simple but powerful processes shared by Ben - and a load of motivating insights on written content creation.
Gill Donnell MBE is passionate about women believing in themselves and not playing small. After a 30 year career with the police - very male dominated when she started off - Gill dedicated herself to championing successful women in business. Success meaning different things to us all of course. As Gill says, success is a state of mind. You don't need to be aggressive to be assertive. An episode full of real gritty story and an empowering message delivered in a down to earth way.
Professional declutterer Elizabeth McPherson shares the psychological benefits of decluttering for personal and business growth - real tips. It isn't just about bagging old stuff up and taking it to the tip! The action of decluttering needs preparation - and that includes the psychological. There is a holistic benefit in the act of preparing and doing. It is certainly more than tidy wardrobes and desks - it is a state of mind and a journey. It is about baggage - the mind baggage. It is about evolving. It's about checking in on our values and purpose.
You have considered delegating and heard the term ‘Virtual Assistant’ - but what to delegate? How to avoid control anxiety! These and other questions explored with highly experienced VA Syma Brown of CoastalVAs. No more mystery or panic - straightforward advice and step by step actions in this episode. Plus - a cracking tip on sorting that pesky inbox.
Lucy Mowatt knows her social media - she has been on her personal journey and now helps others with content and strategy. She knows how time-consuming it is and how easily you get sucked into going off in directions that abandon the essential 'you' part of the equation. Why are you posting, who for - are you chasing or engaging? As a blogger, Lucy also reminds us that we don't own the platforms - we do own our blog and website. Organic authority.
Gemma Stow is on a mission to get the more introverted, quieter women get visible and own their value. This could apply to many small business owners - and doesn't exclude the men! This conversation takes a deep dive into the barriers and the ways forward when it comes to self-promotion for the non-pushy. Gemma is also the host of another good podcast.
Are you already writing a blog but not convinced? Are you thinking of doing one but getting caught up in too many 'shoulds'? Are you just interested in words and storytelling? Shelley is your woman! She is not just a blogger herself and a blogger for clients - she is also the author of countless fiction books. Shelley is a writer - but also a very real, down-to-earth business woman and human being. Her natural bubbliness and the value of her experience make this a must listen.
Great listen for any time of the year! We all have baggage - from limiting beliefs to perceived failures and imposed labels from childhood! But we don't need to carry them around forever - time for a clear out. Lucy Griffin-Stiff is a life and mindset coach and 'Timeline Therapist' - as well as a very real and warm individual - of course. This episode isn't fluffy - it is forensic. Action focused with the much needed insight to back that action up. Be your best - greatest even - self.
A fun and very thought-provoking conversation between a Star Wars nerd and Captain Kirk fan! Liam Tom is a media and communications consultant who knows about the need for emotional engagement – so we go deep on all things ‘emotion’ in the two space classics. Fun yes – but also highly relevant to us as business owners. Delving into the emotional ingredients of sets and soundtracks and the characters – human and metal - how we connect and care about them. Authenticity and vulnerability – it’s all here, wrapped around with story and nerdiness.
The many hat-wearing Beth Anne Campbell is a wonderful blend of project manager, writer and positive energy promoter! Beautifully bossy and humorously warm - you will love this listen. We talk about losing and finding your mojo - and your voice. Baby step re-frames and actions. Beth is a natural storyteller as you will discover. Have you read her book 'Where the hell is my bacon'? Discover the story behind it.
Digital Infotainer Hank Hoffmeier talking from North Carolina. Hank is here to help those of us who don't have a marketing department build our brand and place as a thought-leader. This episode is packed full of practical tips and resources - so have a notepad to hand! Hank is the podcast host of 'Hank's Marketing Tips' and a 'solutions whisperer'. He will remind you that you can have fun whilst building your visibility. Brilliant ideas for repurposing and recycling - a must listen.
A brilliantly useful interview with best selling author and freelancer copywriter Sarah Townsend. Sarah knows what it takes to survive and thrive in your business without burning out or losing the joy. This episode busts the myths about solo working and shares tips from three chapters of her book: - Asking for help, Saying no and Fear of failure. After 20 years of freelance experience, Sarah has really thought about this!
Margie Warrell delves into her latest book 'You've Got This' - and it is fascinating. What is the difference between confidence and courage - can you fake either of them? Is there a perfect moment to go for it - probably not! How do you move from the comfort zone into the unknown adventures of learning and growth. Get to know Margie more and get to know yourself more. Perfect listening for pushing you past your procrastination or perfectionism barriers.
Tina Jennings is a 'Change and Culture' specialist - who just loves unlocking the power of people. After a globe trotting corporate career, she set up her own business - with the luxury of knowing what made her buzz - what made her feel aligned. Not everyone is! In this episode we talk about the need to figure this out, the crucial ingredient of curiosity and the all important 'people' part of 'purpose, people, plan.' Tina is very real and relaxed and you can hear the warm smile in her voice.
Peter John Cooper is a wisdom-packed creative who will inspire you to think a little differently about your value in the universe - and the value of collaboration and negotiation on the journey to emergent properties! He is a poet and a playwright of many decades experience - and that experience makes for a very rich episode. There is story, humour and brain shaking up. The kind of episode that goes with a good walk or feet up in front of an open fire with a mug of hot chocolate.
Gemma Bowden helps business owners and coaches to birth or run their business in a sustainable and conscious way - that word 'conscious' comes up a lot in this episode. What does it entail? Listen. You will also hear about how Gemma found another way in her life - a way that opened everything up rather than keeping everything 'constrained'. The insights shared will make you think - in a very positive way. Have you ever considered how you harness your 'feminine' and 'masculine' energy - we all have it!
Read to Rise Coach, Susan Steele will reignite your joy of reading non-fiction and make you rethink HOW you read - for maximum benefit. It sounds simple - but it is the little insights and tactics that create big rewards. So listen up. Read to raise self-awareness and be more self-aware as you read. Have you got a reading strategy?
Mat Jeffery is a rich mix - engineer and life/business coach. He is a rich creator of analogies - our growth compared to boxing, gardening and engineering. He is a down-to-earth (gardening language!) human with a wonderful way of approaching personal growth. I guarantee you will come away from this episode with some ways of looking at things that open up your world - clarifying your purpose and your route to living your 'true colours'.
Csaba Toth is fascinating! He is also the founder of ICQ Global, developer of the multi award-winning Global DISC™ and author of Uncommon Sense in Unusual Times. In our conversation we unwrap aspects of human behaviour that lead to lack of perspective and stunted personal and business growth. You will be encouraged to take small steps out of your comfort zone and to take more steps to fully understand our fears that lead to attacking the differences in others rather than naming, managing and questioning our own demons.
As Sarah Jane says - beautifully - 'we have to fall apart sometimes to see the pieces'. Just like in our business growth. Business and emotions go together like our body and mind. Let's get aligned! Sarah Jane is a well-being activist who has a science based approach to emotional health and flourishing - science and tree-hugging are not enemies. Break habits and make habits with the help of these insights and actions delivered in the calming voice of S J.
Gillian Whitney make marketing 'Easy Peasy'. Speaking from Israel, this world-wise-energetic-generous guest will both fascinate, amuse and inform you - in bucket loads. If you find marketing overwhelming - and frankly boring - this is a must listen. Gillian will inspire you to get going with videos - in a baby step way - by sharing why and how.
Business coach Kate Branagan is all about relationship building - and business is all about that too! From the relationship you build with your self and your vision to the relationships you build with your network. Kate reminds us that our network is grown in ways beyond the obvious and the whole process is honest and collaborative. Good down to earth insights and action tips.
Sarah Archer is a career coach who is passionate about helping people with change, growth and confidence. Her insights apply to business owners - because she talks about taking an activist approach to your journey - shaping your success in a way that works for you. We talk about the need for finding your why and how tricky that is to articulate - and why! We talk about building confidence muscles and having a very real hope and optimism as part of your confidence growth. We even talk about the 'hedonistic treadmill'.
Kim Boudreau Smith is on a mission to help women step bolder into their voices - and you can feel her passion for that mission in this interview. She is the inventor of the term 'The Hag in the Attic' - that inner voice pest - and has a great way of dealing - not getting rid of - it! You don't have to be female to get plenty of insight from this episode - I challenge the men to listen. Yes I know Kim talks about 'estrogen guilt - but let's get the conversation started.
Meryl Evans is a Texan based digital marketeer - and she is also - in her words - deaf as a post. You will learn lots from her experience and energy. We talk about managing inner demons, the advantages of learning from those who are different to us and - captions! Meryl is a passionate 'caption pusher' - and so will you be after listening to her wise words. This episode includes a full transcript.
Tracy knows her stuff when it comes to understanding people and style. As a personal stylist and tutor at the London College of Style, Tracy gets the importance of looking good - but also being true to yourself. This conversation touches on depression, shyness, Alter-Egos and authenticity. It will make you think again about the effects of clothes - far beyond the obvious - and not superficial.
Lois has a story that will resonate with many - it includes highs and lows and human stuff! Finding herself dealing with the perfect storm of setting up a business after years as a teacher, getting divorced after years of marriage, the rumbling fun and games of menopause and waving her youngest off to Uni - Lois has reflected on who she really is - and the things that matter in her environment. Some cracking insights that will make you think - for sure.
Gemma Murphy, 'The Website Architect', makes websites make sense for you and those you want to land on it! No jargon, just good common sense. This episode is packed full of the obvious that isn't obvious until someone points it out. Masses of actionable actions. Gemma will persuade you that you need to have your space and you need to make it an inviting one. You will finally start to feel that you could have some control over what your website does for you - bring yourself into your website world.
Following on from Episode 21 - Anthony Story, director of Silicon South, continues to explore fascinating layers of human behaviour and business. This half covers topics ranging from numerology and suspension of disbelief to attainable markets, illusion and choice. The resources shared in this half alone are many and rich. Enjoy.
Jacqueline Goddard helps you use your voice to engage and inspire from dinner table to boardroom. This episode is full of the energy of two people who get excited about things like trust, truth and being playful - inspired by careers as actors! You will hear how the skills that actors hone are totally relatable for you in business. If you don't believe it and feel it - neither will your audience. My guest shares some brilliant stories - expect the unexpected.
What a treat to pick the brains of a business editor for a newspaper group! Darren Slade is a journalist of 30 years experience who knows a thing or too about what makes a good story. We talk about how businesses can capture the attention of an editor - from the email subject line to the relationship building. We talk about the need for the human factor and we talk about the changing world of newspapers. Fascinating episode.
Ella Orr immersed herself in social media marketing after a long career as a teacher - and found so many similarities - transferable skills in abundance. Ella shares her insights and very practical action tips with no jargon and bucket loads of energy. The conversations included school days and setting up business days - from Latin to Avatars and ... from strategy to content buckets. You will have your social media marketing motivation back.
Andrea Waltz is the co-founder of Courage Crafters, Inc. and co-author of the best-selling book, Go for No! Yes is the Destination. Andrea is also a very real individual who shares her own experiences honestly - she gets it! Fascinating insights into dealing with rejection and actually embracing the 'no'. Listen and listen again - this could inspire you to break through a big barrier.
Andrea Rainsford describes herself as the SEO Angel - she loves to help. She talks jargon-free and straight about visibility. No SEO mystery and myth. In this episode you also have a story of burn out, massive physical challenge and recovery - yes it is inspiring.
Eleanor Goold is a straight talking business owner with a sense of humour and a fascination with human psychology. You are in for a great listen. We cover the core ingredients of what it is that engages and persuades. We throw out some of the hype and faff and get back to basics - like curiosity and doing what you do. A few classy references along the way.
If you like human stories and going a little deeper to explore our human drives - you will love this conversation with Anthony Story - director of Silicon South and all round fascinating human. This is part 1 of 2 - there was so much to explore. We start with talking about the power of community which takes us to objectivity and subjectivity - which leads to... just listen.
Catherine Williams gets quietly enthused about things like fonts! If you didn't consider their power before you will after this. Catherine makes books beautiful and easy to read - she knows that to make a book work it takes more than your words - it takes a team. Having been in the publishing world since non-digital days - she has a deep understanding of her craft. These tips and ideas apply to more than writing a book.
I challenge you to listen to this without smiling lots. Freelance copywriter Peter Jenkins has a warm smile in his voice - and he paints stories that delight. He oozes enthusiasm for his craft and he is perfect example of the benefits of being constantly curious. He should inspire you to keep writing and finding your voice in those words.
Jacqui Jagger is a mindset and business coach and all round straight talker. She loves un-locking business owners! We talk about the blockages that cause that locking - the 3 kinds of 'faffing' and the problems with assumptions and labels. We talk about gaining control in a uncontrollable world. Sorting the 'nuts and bolts' to get you 'motoring' as Jacqui says!
Ben M Roberts (don't forget the 'M') has a very human, real approach to marketing. He calls out the buzzword-jargon and champions organic growth - earned credibility and engagement. We talk about the practical ways of growing your credibility through blogs, talks, books and interviews. Ben gets very enthused on the topic of leveraging the 'interview era'!
Just me rambling on! Well - short and sweet and hopefully thought-provoking. I believe that there are various FIBs that stand between us and our REAL impact - (fears,illusions and baggage). I will do some unwrapping on some of these every now and then - this mini episode is on the fear of rejection - a big human thing!
Katherine Ledger paints pictures and engages emotions - with words. You will get all of that when you listen to this episode. She loves making dry data engaging and she loves helping businesses find their story and the story of those they wish to engage. Release the 'cuddle hormone' and go on a journey. Find the heart of what you are about and help your clients see and reach that good place beyond the hill.
What a treat! John is back! With his brilliant book on the brink of launching, we delved into the content of CONTENT DNA as well as his very REAL experience of what it takes to get a book from concept to launch. We talk about finding and staying true to your 'shape' - so the people you want to engage really get what you are about - and remember you. This is essential listening.
Mark Kingston Jones has a fascinating business - team building with BITE. This episode includes power drills, mulled wine, monkey man-caves, Sun bears and reciprocity! Look how man layers there are when you explore human and animal behaviour - and mentoring and accomplishment.
Jessica Jones has walked the walk when it comes to understanding LinkedIn - that is why she can help - for real! We talk about the human ingredient of connection and importantly why sticking to your style and skills is way more effective than following any 'should-do' mantras. If you are uninspired by LI - this will make you think again. If you have LI fear - this will offer gentle action tips to take you to LI joy.
Nick Diakanastasis helps introverts ace their public speaking - with some good old-school technique! We talk breath, voice and end-users… we question just who you are showing up for and why? We pull the term ‘confident’ apart… and Nick gives us all a good dose of reality and perspective. Needless to say we also talk about Nick’s evolution - things will resonate.
Stella Scott is a wonderful mix of earthy, funny and practical! You will love this conversation. She coaches women to 'fall in love with themselves' - because - low self-esteem cripples your leadership! Her story includes rising to a big challenge - it involves pain, dance and mirrors! This conversation will inspire and bring you back to your mind body basics.
So much advice out there! Much of it very well-meaning... but is it right for us? The minute you feel disconnected and misaligned - you lose motivation and you weaken the engagement vibe. This is a 10 minute musing on the trap of falling for too many 'should and should not' pieces of advice.
Devin Halliday knows a thing or two about belonging. From the life lessons to the stories of his clients - he gets what it is that makes us really belong, rather than emulate or belief that artificial connection is the real deal. His favourite words are 'reciprocity' and 'curiosity' and 'connection' - and as you will hear I struggle with actually saying the first of those! A rich conversation full of story, insight and practical tips.
Stefano Capacchione is a creative writer - a storyteller - and the kind of person you want to talk to for hours on end! We talk about using the connecting power of story in business - and how there is not such a big chasm between business and life - or big and small businesses - story is story. We even talk about the persuasive power of hope.
What does a podcast host do when they lose their voice - and have to cancel interviews! Well - they necessity is the mother of invention. I have hand-picked some golden gems from earlier episodes in Season 1. Short and sweet insights - all connected to the central theme of this podcast - and all offering a different perspective. This is genius. Guests include: Victoria Doxat, John Espirian, Janine Coombes, Trevor Young, Mark Masters, Jules White, Tracey Tait, Peter Sumpton, Bob Burg, Janine Capaldi, Nick Hixon, Dipti Tait - and me!
Erin is the founder of The Mumpreneur Collective - but how did she get to that point and what is it all about? This is a very real human conversation that will resonate with you even if you are not a mum. It is about identity, feeling aligned and in control of your life and work. It is about not feeling guilty if you choose to pick the kids up from school. It is about how you cope with change and conquer the overwhelm of self-doubt. The positive power of sharing experience applies to us all.
Coach and Mentor Regina Byrne talks about being more normal and having more REAL conversations. She unwraps her acronym - Relevant, Engaging, Authentic and Listening.
As she says - talk normally - in your voice - and without going around the houses. Have simpler conversations that work better for all involved.
Helen Pollock of The Content Doc, shares heaps of actions and resources to help us ‘write better’. The same basic rules apply whether you are writing a tweet, a blog or a book. Helen loves language, knows how you get a reader really engaged - and disengaged. Hear the issues she regularly comes across with clients - and how she guides them through the blocks and buzzword traps.
Business Consultant and Mentor, Louisa van Vessem has a reality based perspective on running your own business. She describes herself as ‘brutally honest’ and her own story has meant dealing with reality big time. We talk about crushing perceptions and organising your world to suit your rhythms - not the ‘shoulds’. We talk pace and balance and taboo.
Rebecca Perl knows what works when it comes to the written word - and she talks good common sense - such as ‘if you can think, you can write’. Blogs, website copy, articles - keep it simple - think about who you are writing for - and importantly enjoy the process. Insight, tips and resources in this relaxed and rich chat.
C-Suite success coach, Achim Nowak reminds us not to limit how we show up because of false narratives and that we can be authentic in many different ways - being a successful adult means we choose a way that's helpful to the context we are in. We talk about energy and opening the door to connection. There is plenty of that in this conversation. Finally Achim shares a moment of real discovery whilst preparing for his TEDx talk ‘Enough Already’ - it might surprise you.
Taz Thornton helps people ‘unleash their awesome’. In this chat you will hear award winning speaker and coach Taz, tell her extraordinary story that led to her realisation that vulnerability is a super-power. The conversation flowed so well that it turned into a rich and real long conversation - full of gems of insight, inspiration and very practical tips. We cover all sorts from tree-hugging to ‘taking your socks off’ - just listen.
Sarah Hackett is the Marketing Director of branding agency ‘Brand Jam’. She is also an old uni pal of mine. We chat about all things branding and ‘staying real’. Sarah gives great examples as well as key insights and actionable tips. What is at the heart of good branding - personality, passion and practicality.
Mark Schaefer believes in humane marketing. He isn’t into telling people what to do – but he does want to us to explore the possibility that the idea that today the customer is the marketer – and you have to find ways to help them do their job as a marketer. Mark suggests we build and find our ‘Like-Minded Islands’ – a human connection approach that doesn’t need to be complex.
The story of how a personal trainer went from running a gym to telling people not to go to the gym! Dominique is the founder of the ‘Anti-Fitness Project’ – and you can’t get more real than this fascinating individual. Are we being drawn into messages that go against our natural real-ness? This chat is about life and business – a must listen.
In the enthusiasm and overwhelm of setting up a business – some basic housekeeping can be overlooked – like protecting your company name. Oliver gives legal advice to entrepreneurs and start-ups – so why not take full advantage of his insight and advice in this chat. Practical but in no way boring.
Nick Hixson – a business enabler who loves helping people. He believes in shifting from Work/Life balance to Life/Work balance – and in this episode he shares the why and how of this shift. This chat is packed with humour, bog-standard human stuff and high-level insights, practical actions and loads of fascinating references.
Carol Glover describes herself as The Maverick Maker – she helps others cultivate aspects of a ‘Maverick Mindset’. In this episode we talk about what that means and how it helps us and others. Carol also touches on inter-generational sharing and the ‘brain in our stomach’!
Mark Struczewski helps people be productive in a distracted world– and we all need to be productive! Learn how Mark found himself where he is and get his good meaty tips and tactics – nothing fluffy about this episode. Just get on with it and listen. From micro-breaks to delegating to downtime – he has you covered.
Professional Rebel Marie-Claire Ashcroft shares her story and reminds us that a picture speaks a thousand words. She describes herself as a Moment Capturing Goddess (i.e. photographer) and Happiness Ninja on a mission to help people feel happier and realise how awesome they really are. She inspires people, who feel they don’t belong to remember who they are and find their place in the world - and grab life by the balls! Insights and tips abound in this episode.
Dave Brown calls out bulls**t! Sometimes, you need to be less loyal and tenacious. Sometimes you need to be more honest with yourself. Sometimes you need to go back and sort out unfinished business. Sometimes you need to be a bit more childish.
Jules White – founder of Live it Love it Sell it reminds us of two things – and more! Firstly – we have choices. Secondly – sales is not a thing to fear, it is something we can learn to love if we reframe it into ‘them wanting’ rather than ‘us pushing’! Lovely conversation encompassing the highs and lows of Jules’s journey and her very real insights to help stop your fear of selling.
Jo O’Connell - Jelly Rock PR - generously shares loads of strategies, secrets and steps to take right now! This is how to be a very real, relatable human whist building your visibility and know, like and trust factor! Jo shares her own story – warts and all – as well as a cracking story about a Jelly Rock client!
Amanda Relyea-Voss is the owner of Like A Voss Social Media - speaking to us from Ontario - which is where she has landed after a fascinating story! This will remind you that none of us wake up one morning and know what we want to do - and get there instantly! Some practical tips on time-saving social media strategies too. This is a real boss being human.
Dipti Tait – Hypnotherapist and author of ‘Good Grief’ – reminds us that our brains do need some space to operate in effectively! Her very real and challenging story has led her to what she does for others – and that includes dealing with grief. Dipti will calm you down – listen to her story and her valuable tips on mind body wellbeing.
Bob Burg – coauthor of the wonderful ‘Go-Giver’ series and sought-after speaker – a fascinating interview full of giving! The insight and tactics range from a total re-frame on ‘selling’ to Bob’s thoughts on ‘value’ and ‘being human’… and…our ‘money’ baggage! You will love this chat!
Sarah Mulcare - Chat Marketing & Chatbot Specialist – chatting! If you have ever thought ‘chatbots are bad – they mess with human connection…’ - this will make you think again! Sarah suggests they are more of a ‘message experience’ than a ‘bot’ and you can use automation to increase a sense of real connection – if you use it well of course. Here are some brilliant tips and resources from a very real person!
Hennesys Disla is a filmmaker turned medical supply start-up founder - developing medical products that help communities – a start-up family company doing good! In this very real conversation, you hear her journey – patience, comfort-zone stretching, self-doubt bumps, tactics and insights galore … and above all the quest to find real stories by having real conversations out in the real world!
Peter Sumpton generously offers up marketing gems – but keeps it simple! It is this mix of rich but simple that he encourages you to practice – rich value but not too widely spread – and communicated to the right people, in the right place – in your voice – and uncluttered!
Ben Capper - all the way from Liverpool! He shares his journey from big organisations to being a business owner–and now sometimes working for big organisations! He reminds us that the secret of ‘niching’ is remembering only you have your experience–there are others doing what you do–but not like you!Some top tips from a marketing and communications man–a very real man
Janine Capaldi knows about marketing - in a real way! If you don’t let people know who you are–they won’t know if they want to get to know you more–and potentially work with you! If you don’t consistently show up as‘you’-demonstrating your values–you won’t attract the kind of people you want to work with.Good news–you can do this step by step–and quietly!
Simon Jacobs - founder of Professional Weirdos - Yes – you can be ‘you’, be ‘different’, use humour, and still grow a successful business! Yes you can go and sell yourself to big corporates in this way – and get engagement from them! We are wired for conformity – so you have to put conscious effort into not conforming. Grow a community around you that feels interesting – that you want to engage with yourself.
‘You want to attract the people that like the stuff that you do differently.’
Yes! As Vicky Doxat demonstrates so well - you can me more than one you! You evolve and you can tweak your style of communication according to the context – as long as you are consistent with a ‘core you’. If you put more of your natural style out there – you get the kind of clients you enjoy working with. You can combine formal with informal – as long as you are authentic. Also – think out of the box – say it your way
Mark Masters - You Are The Media - know that If you want to grow you need to be brave and ask for feedback. To get quality feedback you need to reach out to a community that you have built trust with – so here are tips from a community building expert and very real, open kind of a guy! He describes lessons learnt from his recent experience of asking for feedback. How to go about it, why it matters and what he learnt.