Designing A Game-Changing User Experience, Presented by SAP
Bonnie D. Graham
The impact of design and user experience (UX) on business success is profound. Game-changing user experiences are the number one way to ensure customer satisfaction and enduring loyalty in today’s competitive marketplace. Design, however, is much more than the way a product looks. More importantly, it is how it works and how it feels. Whether that’s using a smartphone app, creating a purchase order, or evaluating the success of your corporate strategy, how people experience your products and services has a direct and significant impact on your brand perception and corporate revenue. Hands-free user interfaces, inclusive design, conversational ux, artificial intelligence and more are shaping the way people work today and will work in the not-too-distant future. Listen in as leading experts in design and business discuss how today’s advances in user experience will affect tomorrow’s workplace.
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