All Things Book Marketing: Recent Episodes
Smith Publicity
The Smith Publicity 'All Things Book Marketing' podcast explores all facets of book publicity and book marketing, with great expert guests sharing vital information for both authors and publishers.
In this episode, host and Smith Publicity Vice President Corinne Moulder chats with Sally Ekus, a senior literary agent at JVNLA, about the evolution and specialization of the culinary publishing market.
Sally shares her journey growing up in the world of cookbook publishing, her expertise in representing culinary authors, and the shifts in the industry toward niche, hyper-targeted cookbooks.
They also discuss the importance of leveraging backlists for ongoing success, the impact of platforms like Substack on the publishing industry, and the future trends in culinary and nonfiction publishing. The episode provides valuable insights for authors, publicists, and anyone interested in the culinary literary space.
00:00 Introduction and Guest Welcome
00:14 Sally Ekus' Background and Career Journey
01:57 The Evolution of Culinary Publishing
04:37 The Shift Towards Niche and Specialized Cookbooks
07:18 Successful Examples of Hyper-Targeted Cookbooks
13:14 The Importance of Backlist Promotion
23:16 Sally Ekus' Role and Future Plans
28:18 The Impact of Substack and Newsletter Platforms
33:06 Upcoming Events and Final Thoughts
Sally Ekus is a Senior Literary Agent at JVNLA where she spearheads The Ekus Group, a boutique culinary division representing a wide range of culinary, health, wellness, and lifestyle talent. On the non-culinary side, Sally represents books about caregiving and parenting, and is expanding into select other non-fiction genres. From concept to contract, she has brokered over 300 book deals with top publishers including Penguin Random House, HarperCollins, Hachette, Simon & Schuster, and numerous indie publishers. Sally hosts an online community called How to be a Cookbook Author and writes the bestselling Substack Newsletter, Not So Secret Agent.
For more information about book publicity, visit Smith Publicity.
In this episode of 'All Things Book Marketing,' host Smith Publicity's Corinne Moulder talks with Lee Wind, Chief Content Officer for the Independent Book Publishers Association (IBPA).
Lee discusses his award-winning program 'We Are Stronger Than Censorship,' which counteracts book challenges by donating books to promote freedom to read. He shares insights on creating impactful book marketing strategies, emphasizing the importance of allyship and his experiences as an author focusing on queer history and social justice.
Lee also introduces his upcoming picture book, Like That, Eleanor: The Amazing Power of Being an Ally. For more information, visit wearestrongerthancensorship.org and leewind.org.
00:00 Introduction and Guest Welcome
00:19 Lee Wind's Background and Achievements
01:52 We Are Stronger Than Censorship: The Motivation
03:22 Challenges and Strategies in Book Banning
05:32 Program Partnerships and Community Involvement
07:23 Impact and Future Goals of the Program
20:38 The Importance of Allyship
21:51 Lee Wind's New Book: Like That, Eleanor
29:02 Book Marketing Tips and Strategies
38:43 Conclusion and Call to Action
For more information visit Smith Publicity, connect with Corinne Moulder and Lee Wind.
Building Influence and Community: The Future (and Power) of Author Newsletters
In this episode of 'All Things Book Marketing,' the host Corinne Moulder, Smith Publicity's Vice President of Business Development, interviews Kathleen Schmidt, founder of Kathleen Schmidt Public Relations.
They discuss Kathleen's extensive experience in book publishing as a publicist, literary agent, acquisitions editor, and ghostwriter. Kathleen shares the inspiration behind her popular newsletter 'Publishing Confidential,' on Substack.
She offers advice on creating engaging content, building a newsletter audience, and the evolving role of digital platforms in the publishing industry. Kathleen also touches on future plans, including branded events and a potential podcast.
The conversation provides valuable insights for authors, experts, and publicists looking to navigate the ever-changing landscape of book publicity.
00:00 Introduction and Guest Hype
01:35 Kathleen's Journey to Publishing Confidential
03:32 Growing a Newsletter Audience
07:24 Balancing Personal and Professional Content
10:20 The Role of Newsletters in Modern Publishing
15:40 Tips for Publicists and Newsletter Writers
24:31 Starting and Sustaining a Newsletter
34:13 Future Plans and Conclusion
For more insights about book publicity and book marketing, visit Smith Publicity and subscribe to our newsletter to stay updated on upcoming podcast episodes.
Authors: Crafting Your Media Presence, Interview Tips and Advice
In this episode of 'All Things Book Marketing,' host Corinne Moulder, Smith Publicity's Vice President of Business Development, welcomes back Emmy award-winning television producer, bestselling author, and media training expert Paula Rizzo.
Paula shares her journey from TV production to becoming a media trainer, emphasizing the importance of preparation, content creation, and confidence for authors and experts. She discusses common misconceptions about media training, the value of storytelling, the essentials of video creation, and effective strategies to handle interviews.
Listeners will gain insights on becoming media-ready, leveraging their book as an extension of their brand, and preparing for media appearances. Paula also introduces her course, 'Media Ready Author,' aimed at helping authors successfully navigate the media landscape.
00:00 Introduction and Guest Welcome
01:22 Paula Rizzo's Background and Journey
02:18 The Importance of Media Training
04:53 Becoming Your Own Producer
07:08 Creating and Leveraging Content
11:35 Tips for Effective Video Content
16:05 Preparing for Media Appearances
17:29 Television Interview Preparation
18:18 The Power of Storytelling in Podcasts
20:39 Essential Equipment for Podcasts
23:16 Handling Controversial Questions
28:32 Long-Term Media Strategy for Authors
31:09 Media Ready Author Course Overview
For more insights about book publicity and book marketing, visit Smith Publicity and subscribe to our newsletter to stay updated on upcoming podcast episodes.
In this episode of the All Things Book Marketing podcast, Sandy Smith from Smith Publicity converses with collegues and industry powerhouses Janet Shapiro, Vice President of Publicity, and Senior Publicist, Sophia Moriarty.
They delve into innovative strategies for gaining attention in the book promotion world, emphasizing the crucial role of authors in collaboration with their publicists.
Key topics include the shift towards direct media connections with experts, the importance of maintaining active engagement on platforms like LinkedIn, the evolving landscape of publicity, and the power of niche media for book sales and personal branding.
The discussion highlights the value of patience and consistent effort in building long-term media relationships and leveraging social media for effective book marketing.
00:00 Introduction and Guest Introduction
01:13 New Strategies in Publicity
02:04 Collaborative Approach with Authors
03:08 Direct Media Connections
06:07 Effective Use of LinkedIn
09:36 Building Long-Term Media Relationships
17:16 Social Media Strategies for Authors
23:51 Establishing Client Relationships
24:07 Success Stories and Client Wins
25:00 The Importance of Persistence
26:23 Leveraging Niche Publications
30:02 Networking and Podcasting
31:26 Exploring Newsletters and Substack
34:24 The Value of Social Media Engagement
35:46 Final Thoughts and Key Takeaways
In this segment of Smith Publicity's 'All Things Book Marketing,' CEO Sandy Smith invites Garrett Perkins, CRO of Givington’s, to discuss effective strategies for authors to maximize their book marketing efforts.
With over 10 years of experience in the publishing and e-commerce industries, Garrett shares insights on leveraging books to build credibility, generate bulk book sales, and increase speaking fees.
He explains the importance of partnering with certified retailers like Givington’s to ensure book sales are tracked properly for royalties and future publishing opportunities. Additionally, Garrett emphasizes the significance of starting marketing efforts early, building a direct-to-consumer content engine, and creating ancillary products like workbooks and animated book trailers.
Authors are encouraged to think beyond the book and utilize various digital tools to engage their audience and enhance their brand.
00:00 Introduction to Smith Publicity
00:18 Meet Garrett Perkins: CRO of Givington’s
02:42 The Importance of Speaking Engagements for Authors
04:02 Creative Retail Sales Strategies
10:19 Certified Retail Sales and Their Importance
13:56 Planning Your Book Marketing Early
23:05 Building a Direct-to-Consumer Content Engine
27:56 Innovative Book Marketing Strategies
28:40 Case Study: John Mark Comer's Dual Book Release
29:50 The Power of Animated Book Trailers
31:37 Tailoring Marketing Strategies for Authors
33:41 Building a Comprehensive Book Ecosystem
39:36 Realistic Expectations for Book Sales
42:05 Final Thoughts and Contact Information
In this episode of the Smith Publicity All Things Book Marketing Podcast, Sandy Smith, CEO of Smith Publicity interviews Ashley Zink, founder of Higher Ground Consulting, about her expertise in helping authors turn their books into profitable ventures. They delve into the crucial steps for successful book marketing, including early planning, identifying clear goals, capturing reader data, and using lead magnets. Ashley also emphasizes the importance of building an email list, leveraging an author's network, and integrating revenue-generating opportunities like online courses. This comprehensive discussion offers invaluable advice for authors aiming to maximize their book's success and long-term impact.
For more insights, authors and aspiring writers can explore Ashley Zink’s services on LinkedIn or through Higher Ground Consulting’s website. Listening to the full podcast episode can provide additional nuances and practical tips for taking your book marketing strategy to the next level.
For more insights about book publicity and book marketing, visit Smith Publicity and subscribe to our newsletter to stay updated on upcoming podcast episodes.
Sandy Poirier Smith on LinkedIn.
In the latest episode of the All Things Book Marketing Podcast, host Marissa Eigenbrood of Smith Publicity leads a discussion with LinkedIn strategist Rachel Robertson. The conversation focuses on the evolution of LinkedIn strategies, especially for nonfiction authors. Rachel shares her journey into LinkedIn consultancy, emphasizing the importance of authenticity and storytelling. The duo explores tips for optimizing LinkedIn profiles, generating engaging content, and staying consistent. They also touch on trends and updates expected, highlighting the increasing role of video, the importance of dwell time, and the challenges posed by AI-generated content.
Marissa Eigenbrood, president of Smith Publicity, hosts this episode of All Things Book Marketing Podcast and speaks with Allison Jones, founder of Practical Inspiration Publishing.
They discuss Allison's publishing journey and her approach to blending traditional and innovative methods in the industry.
The conversation highlights the significance of continuous writing for business authors, the intersection of personal branding with book marketing, and the nuanced use of AI in publishing.
Allison shares insights on creating impactful content and discusses her 10-day business book proposal challenge. They also delve into future trends, especially the evolving role of AI, and emphasize the importance of human touch in creating relatable and authentic author content.
In this episode of "Smith Publicity's All Things Book Marketing," host Sandy Smith, CEO of Smith Publicity, welcomes Annie Oswald, the former Vice President of Publishing at Franklin Covey, now a motivational speaker and publishing consultant.
Annie and Sandy discuss insights on the power of international rights and their significance for authors and publishing professionals. Throughout the conversation, Annie discusses:
* the critical role of international rights in expanding an author's reach and credibility,
* the various elements that authors need to consider when exploring foreign rights for their work, including market-specific strategies,
* the importance of reputable foreign rights agents, and the nuances of translation.
* the growing demand for English-language books in India, the rising interest in Spanish-language books in the U.S., and the powerful impact of audio books.
She emphasizes the importance of thorough research, building a strong social media presence, and the potential opportunities that foreign rights can unlock, such as speaking engagements and global training programs.
Listeners will gain practical tips on navigating the international book market, safeguarding their rights, and boosting their global presence. Annie’s extensive knowledge and passion for the publishing industry make this episode a must-listen for authors and publishing professionals looking to expand their horizons and achieve greater success.
Tune in to discover how to turn your book into a global phenomenon!
ABOUT OUR GUEST: Annie Oswald recently retired (May 2024) from FranklinCovey where she served as the Vice President of Publishing. She retired to pursue her passions as a motivational speaker and publishing consultant. Her role at FranklinCovey included everything frombook proposal writing and presenting to major publishing houses, rights management, and sales and marketing. Currently, she is working with Sean Covey on The 7 Habits of Teens Graphic Novel. Annie graduated from Brigham Young University with a bachelor’s degree in English and a minor in Communication. Annie has accepted numerous invitations as a keynote speaker for various groups around the world. Annie and her husband reside in Lehi, Utah, and are the proud parents of four daughters.
ABOUT SMITH PUBLICITY: Since 1997, Smith Publicity has been a global leader in creative publicity and public relations, helping authors and experts expand their influence and build authority beyond the pages of a book. Their clients include New York Times bestsellers, debut authors, CEOs, speakers, academics, and subject matter experts. Smith Publicity secures media appearances that boost visibility, build credibility, and fuel business and platform growth. Recognized in PR News’ “Agency Elite Top 100” and as top publicists by Qwoted, Smith Publicity’s team continually innovates with clients and their teams to build strategies that amplify their ideas for lasting impact. Recognized in PR News’ “Agency Elite Top 100” and as top publicists by Qwoted, the team speaks at events worldwide like Frankfurt and London Book Fairs, continually innovating to amplify their clients' voices and impact.
Nurturing Creativity and Marketing Mindsets for Authors
In this episode of the All Things Book Marketing Podcast, host Corinne Moulder, Vice President of Smith Publicity, discusses book marketing strategies and author coaching with expert Jennifer Graybeal, a Certified Creativity Coach. Jennifer shares insights from her 10 years of experience in coaching, workshops, and editing, having helped over a thousand authors.
The conversation covers:
the value of industry conferences such as NINC and AuthorNation,
* exciting new trends in book marketing and social media to build visibility,
* the importance of effective marketing strategies versus tactics, and
* guidance on nurturing creativity, emphasizing self-care, community support, and understanding individual needs.*
About our Guest: Jen Graybeal (she/her) is dedicated to empowering authors through encouraging feedback, collaborative problem solving and gently-applied tough love. In ten years of coaching, workshops, and editing projects, she has helped over a thousand authors create stories they are proud of and businesses that align with their individual vision of success. Jen is a Certified Creativity Coach with a degree in English, an ever-expanding TBR pile, and a furball assistant that is usually on her lap. Visit her website for client testimonials at www.jengraybeal.com or follow her on Instagram, Threads, Blue Sky, and TikTok: @JenTheEditor.
About Smith Publicity: Since 1997, Smith Publicity has been a global leader in creative publicity and public relations, helping authors and experts expand their influence and build authority beyond the pages of a book. Their clients include New York Times bestsellers, debut authors, CEOs, speakers, academics, and subject matter experts. Smith Publicity secures media appearances that boost visibility, build credibility, and fuel business and platform growth. Recognized in PR News’ “Agency Elite Top 100” and as top publicists by Qwoted, Smith Publicity’s team continually innovates with clients and their teams to build strategies that amplify their ideas for lasting impact. Recognized in PR News’ “Agency Elite Top 100” and as top publicists by Qwoted, the team speaks at events worldwide like Frankfurt and London Book Fairs, continually innovating to amplify their clients' voices and impact. Sign up for their newsletter.
In this episode of All Things Book Marketing, Marissa Eigenbrood, President of Smith Publicity, welcomes Kevin Anderson, CEO of Kevin Anderson & Associates, for an insightful discussion on the evolving landscape of ghostwriting and book publishing.
Kevin shares how his unexpected entry into ghostwriting shaped his career and offers a behind-the-scenes look at the collaboration process between ghostwriters and authors. He emphasizes the importance of a holistic approach to book writing, where the marketing strategy is considered from the very beginning to maximize impact.
Kevin also delves into the rise of hybrid publishing, offering authors more control over their publishing goals, and highlights how books serve as investments in thought leadership, elevating an author’s credibility beyond book sales.
With advice on choosing the right ghostwriter and navigating the publishing journey, this episode is packed with valuable insights for nonfiction authors, publishing professionals, and anyone looking to understand the dynamics of book writing and marketing. Tune in to learn from Kevin’s experience and expertise in shaping bestselling books and thought leadership brands.
In this episode of All Things Book Marketing, Marissa Eigenbrood, President of Smith Publicity, chats with ghostwriter and business strategist Emily Crookston about how to maximize a book’s impact as a powerful marketing tool.
Emily offers authors insightful strategies to seamlessly integrate their business goals into the book-writing process, starting well before the final manuscript is complete.
With her unique perspective, Emily emphasizes that a book isn’t just a standalone project—it’s a crucial element in building a brand, generating leads, and supporting overall business objectives.Listeners will gain valuable advice on the importance of marketing during the writing phase, not just after publication.
Emily explains how engaging potential readers early through tactics like LinkedIn polls for title feedback can build buzz and ensure that the book resonates with its target audience.
Marissa and Emily also discuss the importance of maintaining post-publication momentum, ensuring long-term return on investment (ROI) for authors who use their books to grow their business and gain credibility.
From overcoming mindset challenges like procrastination to choosing the right title, and the benefits of collaboration with ghostwriters or marketing professionals, this episode is packed with actionable tips for nonfiction authors and publishing professionals.
Whether you’re preparing to write a book or looking to amplify your book’s reach, this conversation provides essential takeaways to ensure your book works as a lasting asset for your business.
In the latest episode of the Smith Publicity podcast, Sandy Smith, CEO of Smith Publicity, sits down with publishing veteran and expert Debra Englander. Debra's vast experience in working with business and non-fiction authors discusses:* Navigating working with publishers, * Importance of building an author brand/platform * What publishers are looking for in decising which authors to sign on--platform vs good content–what is more impactful * Setting realistic goals for your book * Working with a business book publicist * Leveraging pre-order book sales strategies
Whether you’re an aspiring author or a seasoned nonfiction or business book author, this episode is packed with invaluable tips to help you succeed in today’s competitive market, and make the most of working with a business book publicists. Don’t miss out on Debra’s expertise on how to turn your book into a long-term asset and enhance your author brand.
Olivia McCoy and Karen McNally Upson discussed the benefits of print on demand technology for authors, dispelling stigmas associated with self-publishing. Karen offers essential insights into the importance of aligning distribution strategies with reader behavior to maximize book sales.
Key Points
* The benefits of print on demand for authors, highlighting how it reduces the need for authors to carry books and prevents excess inventory costs. Traditional publishing houses are increasingly adopting this approach.
* The impact of timing - production delays and distribution challenges in the book industry.
* The importance of publishers focusing on acquiring and producing great books while leaving distribution to specialized companies like Ingram. The efficiency and global reach of Ingram's print on demand service (Ingramspark) are highlighted.
* .How different genres have varying reader preferences for book formats, such as ebooks or physical copies, and importance of aligning distribution strategies with reader behavior to maximize book sales.
* A case study contrasting two publishing pathways: custom publishing under an author's imprint and hybrid publishing. The success stories of two authors with similar topics but different brand evolutions demonstrate the effectiveness of tailored distribution strategies.
* Setting authors up for success by aligning their distribution strategies with their brand development and readership. The discussion highlights the significance of choosing the right publishing pathway based on individual goals and brand maturity.
Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Threads, YouTube, & LinkedIn.
Most promotional efforts will center around publication month, but that doesn't mean your job is done when the first of the next month rolls around! Brand expert Deb Gabor joins us to discuss what it takes to grow and manage a successful brand and key things she's done post-publication with her book.
“Leading Expert" doesn't come close to describing Deb Gabor's passion for brands. More accurate? Brand Guru. Brand Impresario. Brand Evangelist. She's written the book on branding (three times!) with bestsellers Branding is Sex, Irrational Loyalty, and Person-ality. She's the founder and CEO of Sol Marketing, a strategy-led marketing firm obsessed with solving major business and branding problems for clients in every industry. Companies throughout the world use Deb’s Brand Values Pyramid, Ideal Customer Archetype, and “Brand Swagger Questions” to align their teams and articulate their brands to audiences.
Deb also lends her brand authority with frequent contributions and commentary to major news outlets such as Entrepreneur, Forbes, FORTUNE, Inc., MediaPost, New York Times, NPR, USA Today, Wall Street Journal, and The Washington Post. Business and marketing organizations regularly call on Deb as a keynote speaker and workshop leader, relying on her as an inspiration for executives to embrace the power of branding to create Marketing That Sells. Learn more at debgabor.com and solmarketing.com and follow Deb on LinkedIn, Facebook, and X.
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You've gotten through writing, editing, design, production, distribution, and publication. Your book is now published and available and... now what? Written Word Media's Emma Boyer joins us in this episode of All Things Book Marketing to discuss timing, strategy, and recommendations for post-publication promotions.
Emma Boyer is the VP of Digital Operations at Written Word Media, a book promotion company that uses specialized and proprietary data-driven marketing techniques to empower authors and publishers to reach their audiences, and has been working in various capacities in the book publishing industry — from PR to marketing to consulting — for over 15 years. She holds an MA from Carnegie Mellon University and is very interested in the potential at the intersection of the tech and publishing worlds and is passionate about helping authors find audiences and audiences find books. Learn more at www.writtenwordmedia.com.
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For authors navigating complex publishing pathways, a literary agent serves as a guide and advocate,
cutting through the noise and opening up the doors to new opportunities on your behalf. Not only is
working with a literary agent essential for any kind of traditional deal, but they can also help authors with translating publishing contracts from hybrid and indie houses as well and can curate long-lasting
relationships with editors and publishers alike. But first, before working with an agent, you have to query them. What does that entail? And once you’ve signed on, what are the best practices for creating a positive working relationship? We’re glad you asked!
Donya Dickerson, Literary Agent at Aevitas, and John Willig, Literary Advisor and Content Coach at
Literary Services Inc., joined Host Corinne Moulder, Smith Publicity’s VP of Business Development, to
discuss how to query and work collaboratively with literary agents.
Literary Agent and author Lucinda Halpern discusses tips for querying and other ways to get connected to and signed by an agent in this episode of All Things Book Marketing!
Lucinda Halpern is a literary agent and the founder of Lucinda Literary, based in New York. She has worked with all major publishers, including Penguin Random House, Simon & Schuster, Macmillan, Hachette, and Scholastic, and currently represents New York Times and internationally best-selling authors in the categories of personal growth, popular science, narrative nonfiction, memoir, and upmarket fiction. Her classes and coaching programs have been taught to hundreds of writers worldwide, and became the inspiration for her new book Get Signed: Find an Agent, Land a Book Deal, and Become a Published Author (Hay House; February 6th, 2024). Learn more at lucindaliterary.com or download Lucinda’s free author training. Follow Lucinda Halpern on Instagram, LinkedIn, and X @lucindaliterary and @luncindahalpern and learn more about her work at LucindaLiterary.com.
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Audio content is in with readers and that means that audiobooks are now expected from authors, not just recommended. David Wolf, Founder and CEO of Audivita, answers some commonly asked questions including the who, what, when, where, and why of audiobooks in this episode of Smith Publicity's All Things Book Marketing.
David Wolf spent years serving as a music composer and producer of audio content for radio, TV, film, podcasts, audiobooks and multimedia. His previous company, Crywolf Productions, Inc. (1985-1999) and its recording studios provided music, sound design and production services for advertising and also studios such as Amblin, Discovery Channel, NBC Universal and Disney and for many well-known brands such as Southwest Airlines, Miller Brewing, Embassy Suites, Procter & Gamble, Texas Instruments, Brock Hotel Corporation and many more.
David founded Audivita Studios in 2016 to apply his experience and the talents, skills and expertise of his creative team to help companies, publishers, entrepreneurs, influencers and thought leaders grow their brands and businesses with podcasts and audiobooks.
In 2024, Wolf is on a course to expand the core production business into related industry verticals with the creation of Media Capital Ventures, leveraging his experience in business building and operating experience in production and media. Concurrently, he co-founded 1125 Studios with Christian Bruun to develop and produce original series podcasts, film and television series. MCV has recently added Stock Day Media to its portfolio of companies to leverage the production team at Audivita Studios specifically for the OTC markets. Learn more at audivita.com and follow them on Facebook, X, and LinkedIn @audivitastudios.
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Audio content is BOOMING and it's no longer a question of IF you should have a podcast to promote your expertise, but HOW should you run a podcast to promote your expertise. Luckily, we have expert Traci DeForge to help us!
Traci DeForge, founder of Produce Your Podcast, is recognized as an international podcast expert, sought after speaker and media contributor. Traci is the host of the Growth Accelerator Podcast, and co-host of Ask Brien Radio Show on KHTS AM & FM, Los Angeles, CA. She's been featured on all three major networks along with CNN, CTV, and American Express Open, RadioINK, and is a member of the Rolling Stone Culture Council. Learn more at www.produceyourpodcast.com and follow them on LinkedIn, Instagram, Facebook, X, TikTok and YouTube.
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Smith Publicity President, Marissa Eigenbrood, and Marketing Manager, Olivia McCoy, sit down to discuss the highlights and takeaways of 2024's US Book Show hosted in NYC by Publishers Weekly and the Association of American Literary Agents (AALA).
About the 2024 U.S. Book Show: Publishers Weekly and the Association of American Literary Agents presented an in-person educational conference for agents, editors, marketers and book publishing professionals for continuing education, discussion of emerging trends, and networking to foster relationships within the publishing community. This year's conference addressed emerging technologies and the AI landscape, diversity, publisher consolidation and growth opportunities as well as diving into bread-and-butter issues that can affect daily effectiveness and careers. Learn more about the hosts at publishersweekly.com and aalitagents.org.
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Jack Murtha joins us today to review brand strategy for companies, authors, and experts and how these different brands can collaborate and inform promotional efforts including marketing and publicity.
Jack Murtha is a co-founder of Map Change, a thought leadership agency specializing in healthcare and technology. His work has propelled the world's most innovative companies and leaders to new heights, earning millions in new business, securing exits, and steering policy change. He's also a co-author of the Wall Street Journal bestselling book "Dead Wrong: Diagnosing and Treating Healthcare's Misinformation Illness." Learn more at mapchangenow.com and follow Jack on LinkedIn.
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We sat down with Bookshop.org's Director of Bookstore Partnerships to discuss the indie bookstore landscape in recent years and how authors and readers can further engage with their local indies.
Steph Opitz (she/her) is the Director of Bookstore Partnerships at Bookshop.org. Formerly, she was the founding director of Wordplay at The Loft Literary Center in Minneapolis and a visiting instructor at the University of Minnesota. She serves on committees for the National Book Foundation, the Authors Guild, PEN America, and LitNet. She has curated literary events and festivals around the country—as the literary director of the Texas Book Festival, the fiction co-chair of the Brooklyn Book Festival, and on the programs team for the PEN World Voices Festival— and was the books reviewer for Marie Claire magazine. Learn more at bookshop.org.
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In celebration of Indie Author Month, we interviewed Amy Edelman, Founder of IndieReader, on what it means to be an indie author, the struggles they face, and the benefits they reap. Tune in for publishing insights, tips, tricks, and advice!
Amy is a twice traditionally published and twice self published author whose day job for two decades was working in PR and marketing. She founded IndieReader in 2009 to help give hybrid, small press and self published authors a more level playing field and was one of the first companies to offer professional book reviews. The IR Discovery Awards were launched a year later. Today IR offers many services designed to help raise the profile and discoverability of non-traditionally published authors. Learn more at IndieReader.com and follow them on LinkedIn, Instagram, Facebook, and X.
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Speaking is becoming more and more of a priority for many authors looking to grow their professional brand, so we've invited Josh White, the Managing Director of Epic Keynotes, to explain how to begin developing your speaker brand, where your book fits in, and goals to consider.
Joshua White launched Epic Keynotes to help companies and speakers leverage the full potential of speaking engagements. Epic's business model does not quantify bookings as the measure of success; instead, Epic focuses on generating the maximum impact possible for its clients. To that end, Epic works not just with thought leaders but with leaders of thought, those rare individuals who can impart something so profound that it will stay with audiences for the rest of their lives.
Over the past decade, Joshua has been at the forefront of the professional speaking industry, working with some of the world's most renowned keynote speakers and corporate clients and charting a new direction for the sector. With Epic Keynotes, he helped pioneer a new approach to booking keynote speakers, from a transactional bureau to a consultant for both corporate clients and the keynote speakers themselves. Learn more at www.epickeynotes.com and follow both Josh and Epic Keynotes on LinkedIn.
Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Threads, YouTube, & LinkedIn.
Podcast popularity is continuing to skyrocket, allowing more and more thought leaders and authors to showcase their expertise to niche audiences and listeners. On this episode of All Things Book Marketing, Founder and Chief Evangelist Officer at Interview Valet Tom Schwab provides insights into how to give an expert interview including how to arrange your background, the equipment you'll need, and tips to talk like a pro.
Tom Schwab believes the best things in life come from conversations. It’s these powerful, sometimes awkward conversations that propel us from where we are personally and professionally to where we dream of being.
As an engineer, a Navy Veteran, and Nuclear Propulsion Plant Operator, Tom thinks differently. Tough Minded, Skeptical, sometimes even Cantankerous, but always technically competent, always thinking – “What if”, is how the head of the Nuclear Navy described it.
As a small business owner and entrepreneur, he understands the unique challenges of business owners. This led him to be an early pioneer of using inbound marketing for eCommerce and targeted podcast interviews for marketing that connects.
Tom is the author of two books: Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, called the bible of podcast guesting and One Conversation Away: A manifesto for a rich life and a profitable business. You can learn more at interviewvalet.com/bookmarketing.
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Peter Winick, Founder and CEO of Thought Leadership Leverage and host of the Leveraging Thought Leadership podcast, breaks down the hot topic of thought leadership with definitions, descriptions, and examples.
Peter Winick is the founder and CEO of Thought Leadership Leverage. For the past two decades he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products. His clients come from a diverse set of backgrounds and specialties. They include New York Times bestselling business book authors, members of the Speakers’ Hall of Fame, recipients of the Thinkers50 award, CEOs of public and privately held companies, and academics at prestigious institutions such as Yale, Wharton, Dartmouth, and London School of Business. Peter has built his career and Thought Leadership Leverage to serve the needs of these individuals and others like them. Specifically he uses his entrepreneurial experience and spirit along with a passion for using relationships to leverage growth to help: CEOs, business owners, and internal practice leaders looking to grow revenue, revitalize marketing, and improve customer experience through applying the principles of thought leadership; Other business leaders and experts seeking to build out their ideas into a platform so they can launch content and products to create a lasting impact in various companies around the globe; and, “Traditional” thought leaders who want to build or grow their practice, increase their effectiveness in content creation and marketing as well as extend their reach into existing and new clients. Peter uses a combination of art, science, logic, focus, passion, and creativity to transform a thought leader’s great ideas into a platform and practice so they can effectively reach business leaders and executives to serve them the tools they and their organizations need. You can learn more at thoughtleadershipleverage.com and follow Peter on X, LinkedIn, YouTube, Facebook, and TikTok.
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Book Publicist Chris Baker walks us through the basics of expert commentary as a thought leader with insights into how to frame yourself and pitch to the media.
Follow Chris on LinkedIn and learn more about his band, The Duskwhales, at www.theduskwhales.com.
Discover more about Smith Publicity and how we can potentially help you market your book at www.smithpublicity.com and follow us on Facebook, Instagram, Threads & LinkedIn.
Most authors know about the big bestseller lists with the New York Times and USA Today, but many are missing out on the much more reachable goal of Amazon Bestseller status. Chelsea Richards, the Marketing Manager at Greenleaf Book Group, joins this episode of All Things Book Marketing to dive into what it means and what it takes to become an Amazon Bestseller.
As Marketing Manager at Greenleaf, Chelsea works with authors to create strategic marketing campaigns, build their author brands, and increase visibility and exposure for their books. She helps authors establish their authority as experts through developing their online presence, harnessing the power of their existing networks, and targeted advertising to both the trade and consumers. Chelsea holds an MA in Creative Writing from the University of Exeter in England, a BA in English and communications from Southwestern University and completed New York University’s Summer Publishing Institute. A passionate reader and writer herself, Chelsea delights in helping authors reach readers. Prior to her role at Greenleaf, she worked in magazine and book publishing in San Francisco and London. Chelsea is a bibliophile and an Anglophile, and in her spare time she enjoys gardening, traveling, yoga, and baking. Learn more about working with Chelsea and Greenleaf Book Group at www.greenleafbookgroup.com and follow them on social media @greenleafbookgr.
Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Threads, & LinkedIn.
WSJ Bestselling and Award-Winning Author Selena Rezvani walks us through her publishing journey and what led to her success as an author, speaker, and thought leader.
Selena Rezvani is a recognized consultant, speaker and author on leadership and self-advocacy. Named by Forbes “the premier expert on standing up for yourself at work,” she’s the author of the Wall Street Journal bestselling book Quick Confidence, and also wrote the award-winning Pushback and The Next Generation of Women Leaders, all about ways to make your voice heard and negotiate your needs at work. Selena addresses thousands of professionals each year at places like The World Bank, Under Armour, Microsoft, P&G, and many others. Today, she’s a columnist for NBC News’ Know Your Value. Selena is based in Philadelphia where she lives with her husband Geoff and 11 year old boy-girl twins. Learn more at www.selenarezvani.com and follow Selena on Instagram, LinkedIn, and TikTok.
Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Threads, & LinkedIn.
Smith Publicity’s Book Publicist and Social Media Strategist, Shannon Donaghy, joins us in today’s Open Book episode to share valuable advice with young professionals entering the publishing space. Listen in as Shannon guides us through her career journey and learn how to leverage essential skills, professional networks, and personal passions.
Shannon Donaghy is a Publicist and Social Media Strategist at Smith Publicity. She works with authors of all genres, but works most often in the fiction space, particularly youth and children’s fiction. She has gained coverage for her clients in outlets such as Forbes, Fast Company, Wall Street Journal, Insider, Salon, Parade, Home & Gardens, Psychology Today, AARP, CrimeReads, Tinybeans, LittleThings, The Social, and NPR’s Jazzed About Work. She has the pleasure of running the Smith Publicity Instagram account. Shannon has a BA in English with a concentration in Poetry Writing and a minor degree in Public and Professional Writing from Montclair State University. She has multiple original poems published, and when she is not writing or reading, she enjoys hiking and hanging out with her wife and their two cats, Willow and Marlin. You can connect with her on LinkedIn and Instagram @after_this_chapter.
Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Threads, & LinkedIn.
Book Marketing Consultant and Author Coach Aryn Van Dyke sits down with Smith Marketing Manager Olivia McCoy to discuss some book goals authors should consider for 2024 and metrics to consider in order to track progress.
Aryn Van Dyke is a book marketing consultant and author coach. She has worked on more than 100 book launches, including multiple New York Times bestsellers, spanning across multiple nonfiction genres. After getting her start at HarperCollins, Aryn founded Book Rockstar in 2019 to make book marketing strategy more accessible to all authors. Learn more at www.bookrockstar.com and follow her on Instagram, LinkedIn, and YouTube.
Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.
Award-winning author and founder of Azine Press Carol Van Den Hende discusses all things visual branding in this episode of All Things Book Marketing. Using her own series, Goodbye, Orchid, as an example, she dives into how book covers, branding, and design can impact readers emotionally.
Carol Van Den Hende is an award-winning author who pens stories of resilience and hope. Her Goodbye, Orchid series draws from her Chinese American heritage, and has won 30+ literary and design awards, including the American Fiction Award, IAN Outstanding Fiction First Novel Award, and Royal Dragonfly Awards for Cultural Diversity and Disability Awareness. Buzzfeed, Parade, and Travel+Leisure named Carol’s books a most anticipated read. Glamour Magazine recommended her “modern, important take on the power of love.” The International Pulpwood Queens selected Goodbye, Orchid as a 2022 Bonus Book-of-the-Month and Orchid Blooming as a 2023 International Book-of-the-Month. Carol is also the founder and president of Azine Press, one of the first B Corps publishers in the Northeast United States. As a Benefits Corporation, Azine Press has social and environmental goals built into its mission. Carol’s mission is unlocking optimism as a writer, speaker, strategist, Board member and Climate Reality Leader. One secret to her good fortune? Her humorous hubby and twins, who prove that love really does conquer all. Learn more at carolvandenhende.com and follow Carol on Instagram, X, and Facebook.
Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.
Transformational writing coach Dawn Montefusco dives into how publishing has evolved to make now the best time to be an author and how to get unstuck if you feel something is holding you back from starting that book you've been thinking about!
Dawn is a best-selling author, transformational writing coach, award-winning poet, speaker, and CEO of Inside Light Creative, LLC – an international coaching company. She's a recognized global leader in helping individuals and business owners break through resistance and amplify their authentic message via short books, websites and social media. Her transformative programs and speaking events have reached 100,000+ people in 30 countries. Dawn's passion is to guide people out of resistance, enabling them to write their books and embrace self-discovery. With a degree in writing from NYU and an MFA in creative writing from Eastern Washington University, she empowers writers of all kinds. Learn more about Dawn at www.helpmedawn.com or www.dawnmontefusco.com and follow her on LinkedIn, Facebook, and Instagram.
Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.
Matt Treacey, the go-to email marketing consultant for some of the world's top business authors, joins us today to explain that email marketing is more than just newsletters and gives us advice on how to make email marketing work for us.
With praise from industry leaders such as Nir Eyal, Perry Marshall and Michael Bungay Stanier, Matt combines a track record in email marketing with an academic background in ecological science. Taken together, Matt knows what it takes to build systems designed for growth. In his best-selling book, Natural Orders, he describes how to develop a healthy, engaged and profitable email marketing database, mimicking the timeless growth strategies used by the most successful systems of the natural world.
Engaging, thought-provoking and philosophical, Matt’s writing and speaking inspire his audiences to think differently, and to consider the multi-disciplinary approaches that will help them take their businesses to the next level. You can learn more at naturalordersbook.com.
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Book Marketing Strategist Melanie Herschorn from VIP Book Marketing introduces us to content marketing and how authors can leverage it for books sales! Tune in for an animated conversation on how to break up your promotional content to make sure your brand value shines through with specific examples both from Melanie's experience as a book publishing professional and author.
Melanie Herschorn wants to make your book and brand shine. As a nonfiction and children's book marketing strategist for authors, coaches, consultants, and speakers worldwide, she’s on a mission to support and empower her clients to build a business with their book as the foundation and to help them share their message with the world. Using her unique combination of entrepreneurship, award-winning journalism and PR experience, Melanie guides her clients to create brand awareness, sell books, and position themselves as subject matter experts so they can make a big impact with their book. Her new book, Make a Big Impact with Your Book, launches this fall. Learn more at vipbookmarketing.com and follow Melanie on LinkedIn, Instagram, and Facebook @vipbookmarketing.
Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.
Book Publicist Joelle Speranza joins us today to talk about all things author newsletters including which platforms to consider, content to include, and promotional strategy. Listen in for a fun conversation with lots of great, actionable tips!
Learn more about Joelle at joellesperanza.com and follow her on Instagram (@thejoellesparanza) and LinkedIn.
Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, X, Threads, & LinkedIn.
Josh Greene, CEO of The Mather Group, a digital agency that solves online reputation management challenges for companies of all sizes, speaks on Wikipedia, Google, and online author branding in this episode of All Things Book Marketing. Tune in to learn about how to navigate your digital presence and build up your reputation and credibility virtually.
Josh Greene is the CEO for The Mather Group, a digital agency that solves online reputation management challenges for companies of all sizes. With over twenty years of experience creating and implementing digital strategies, he empowers top brands and individuals to shape their online presence to support their bottom line. The Mather Group has worked with some of the largest Fortune 1000 companies, five of the largest nonprofits in the U.S., popular media channels, the third largest network provider in the U.S., two of the largest manufacturing companies in the U.S., and many software companies. He is a frequent speaker at conferences and industry events, including the Public Relations Society of America (PRSA), the AAF, ad:tech, SES, and the PR Summit.Before The Mather Group, Greene managed online marketing for industry leaders such as Discovery Channel, Time Warner Cable, 1-800-PACK-RAT, and Zippy Shell.
Learn more about Josh and The Mather Group at themathergroupllc.com and follow them on Facebook and LinkedIn.
Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.
In this open book episode, Smith Publicity's Business Development Associate Nickcole Watkins joins host Olivia McCoy to discuss the differences between the in-house publishing and agency models. Having worked at a traditional publisher prior to joining Smith, Nickcole comes to us with insights and advice for industry professionals and authors looking to get a peek behind-the-scenes.
Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, Threads, YouTube, & LinkedIn.
The whispers about hybrid publishing have become loud roars as authors flock to it as a viable publishing option, but what even is it? Anne MacDonald from hybrid publisher Indigo River Publishing joins us today to answer frequently asked questions including: "What is hybrid publishing?" "Who is it for?" and "How is it different from traditional or self-publishing?"
Anne Frances MacDonald oversees acquisitions as Indigo River Publishing's Acquisitions Director. As a published author and previous teacher, she works to provide writers with professional feedback and direction. Building up authors and helping them accomplish their dreams of publication is her passion.
Indigo River Publishing is a Modern-Hybrid Publisher that works with authors across all genres and has proudly published books from internationally recognized executives and celebrities as well as debut authors. They pride themselves on identifying and shepherding new voices and rising talent while leading the evolution of the publishing industry’s business model. Learn more about Anne and Indigo River Publishing at annbrooksauthor.com and indigoriverpublishing.com. You can follow them on Instagram (@annbrooksauthor and @indigoriverpub), X (@ann_brooks32 and @indigoriverpub), and LinkedIn.
Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, X, and LinkedIn.
Marketing expert Maria Rosati joins host Olivia McCoy in discussing the intersection of marketing, branding, and PR and how it can help authors thrive. Learn how to tell a story and amplify your voice!
Maria is the Founder and CEO of Eminence Communications, a boutique integrated marketing agency focused on building brands that stand apart. As someone who has always challenged convention, she is passionate about building the foundation for innovative brands to scale while enhancing the customer and employee experience.
She believes in taking the "NO” out of in(no)vation by removing the roadblocks and obstacles that get in the way of truly transformative ideas. By empowering change makers, she allows them to do what they do best — creating a lasting impact on society. While fostering their innovative mindsets, she provides them with the communication tools and resources needed to effect change, while building awareness of their big idea through the development of highly curated omni-channel marketing programs that are designed to amplify their voices. Learn more at emininecenyc.com and get in touch at mrosati@eminencenyc.com.
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BREAKING NEWS! The USA Today Bestseller list is back and better than ever now that they've partnered with The Novel Neighbor and Bookshop.org. We had the pleasure of talking with Holland Saltsman, the owner of The Novel Neighbor in St. Louis. MO, about this new partnership and what it means for indies around the country.
Holland Saltsman is the owner of The Novel Neighbor in St. Louis. MO. After 15 years in Higher Education Administration, Holland was looking to create a space for carefully curated books, a showcase for local/independent artists as well as a community gathering space and that concept for The Novel Neighbor opened in 2014. That vision of “more than a bookstore” is now a space where people can take a cocktail class, drop their kids off for a book-themed birthday party, attend a nostalgic “Grown Up Book Fair” with community partners, engage in a Q and A with bestselling authors, all while getting personalized book recommendations from some of the best staff in the business. In 2019, Holland founded the Noble Neighbor after seeing the need to connect authors / books with underserved St. Louis school districts. Holland is originally from Kentucky where she still visits the family farm and travels - especially to music festivals - as often as she can. For more information, visit thenovelneighbor.com and follow Holland @hollandsays and The Novel Neighbor @novelneighbor.
Bookstores can report to booklist@usatoday.com.
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Joseph Perry joins the All Things Book Marketing podcast to answer some FAQs about literary law. Permissions, copyright, and even AI, our host Olivia McCoy and Joe cover it all.
Joseph Perry is a publishing attorney and literary agent at The Law Offices of Joseph J. Perry, P.C. and Perry Literary. As an attorney, Joseph counsels clients in the publishing industry, where he drafts and negotiates various publishing agreements, conducts legal reviews of manuscripts, registers copyrights, and helps authors start their own publishing companies. As an agent he represents bestselling cookbook authors, athletes, musicians, journalists, influencers, academics, and more. Joseph obtained his Juris Doctor from St. John’s University School of Law and a Master of Arts and Bachelor of Arts in English from St. Bonaventure University. He is a graduate of New York University’s Summer Publishing Institute. You can learn more at www.josephperrylaw.com and www.perryliterary.com.
Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.
Author and President of Author Imprints David Wogahn discusses what makes a successful book launch including reviews, distribution plans, and the ABCs of who should make up your active launch network. Listen in for key tips and resources that could help you launch your book!
David Wogahn is the president of Author Imprints, an award-winning publishing services company that helps authors professionally indie-publish books using their own publishing imprint.
David is also the author of several books including the Countdown to Book Launch™ workbook, and the author of the first LinkedIn Learning course on self-publishing.
He is a frequent speaker and trainer, including presentations for the Independent Book Publishers Association, the Alliance of Independent Authors (ALLi), the Independent Writers of Southern California, and the Santa Barbara Writers Conference.
Before founding AuthorImprints.com in 2011, David worked for the 1984 Los Angeles Olympic Organizing Committee, the Los Angeles Times, and was co-founder and COO of the first online publisher of sports team branded websites known today as the CBS College Sports Network.
You can connect with David via AuthorImprints.com, or follow him on LinkedIn and Amazon.
Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.
Senior Publicity Manager of Smith Publicity's Business Book Team, Erin MacDonald-Birnbaum, discusses how industry experts and thought leaders can leverage their books to grow their audiences and find new leads for their businesses.
Erin Birnbaum is the Director of Publicity Strategy and a Senior Publicist at Smith Publicity. A nationally recognized public relations professional, she has managed and implemented over 450 national book promotion campaigns for Smith Publicity since 2004 as well as leads consultations with authors looking to expand and grow their digital platforms. Erin boasts placements on scores of national media outlets including CNN, Fox News, CNBC, Associated Press, Huffington Post, USA Today, US News & World Report, Forbes, Fast Company, Fortune, Inc., Business Insider, CBS This Morning, Newsweek, Sunday Morning, Wall Street Journal, The New York Times and People Magazine. Erin specializes in promoting non-fiction books and has worked in almost every genre including business, tech, lifestyle, finance, health/wellness, self-help and memoir.
Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.
In this episode of All Things Book Marketing, Reenita M. Hora offers perspective and actionable advice on the topic of diversity in publishing for both authors and industry professionals. Tune in or watch for insights and expert advice!
Reenita Hora is a South Asian writer, audio-producer and award-winning journalist. Her backlist titles are listed here: www.reenita.com/books. As a writer/journalist, she has contributed to National Geographic Kids, Cartoon Network Asia, Disney, South China Morning Post, Wall Street Journal, New York Times, CNN, and Times of India. As an on-air news reporter, writer, and producer, she has contributed to Bloomberg, RTHK Radio 3, Monocle Radio and the BBC. She is a Script2Comic finalist (Shadow Realm), a Santa Barbara International Screenplay Awards winner (Operation Mom) and finalist (Shadow Realm) a Launchpad Prose Top 50 finalist (Playtime at the Bagh) and a Vail Film Festival Screenplay contest quarterfinalist (Shadow Realm). She has two podcasts —the True Fiction Project, and Shadow Realm. Her YA RomCom novel, Operation Mom, is a Grand Prize winner for the Chanticleer International Book Awards-Chatelaine Romance and the Eric Hoffer Book Award Grand Prize winner too. She is Chief Storyteller at Chapter by episode, a digital publishing platform for immersive chat fiction stories with diverse themes. You can follow her on Facebook, Instagram, TikTok, Twitter, and LinkedIn.
Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.
Following our last Open Book episode on broadcast pitching with Courtney Link, we've invited Vice President of Publicity Janet Shapiro to discuss media training and everything an author needs to know about preparing for a broadcast interview. Listen in for quality advice on preparing an elevator pitch, which 3-5 tips to focus on, where to look on set, and even equipment and backdrop recommendations!
Janet Shapiro is Vice President, Publicity and brings over 25 years of experience working in public relations, business development, human resources and marketing in pharmaceutical, healthcare, device, non-profit organizations, with C-Suite level expert cultivation campaigns and authors with diverse disciplines. With a mission to provide top senior-level public relations counsel to corporations and non-profit organizations, she has worked both independently and with teams of other senior counselors on a variety of client matters including company, personal branding and book publicity. High-profile media placements including features with MSNBC, CNN, FOX , TODAY, GMA, CHEDDAR TIME, USA Today, US News & World Report, Washington Post, New York Times, Wall Street Journal, Parade, Chicago Tribune, O, The Oprah Magazine, Elle, People, Vogue, Architectural Digest, Retail & Design, Black Enterprise, Retail Dive, TechCrunch, Forbes, Fortune, Fast Company, Entrepreneur, Associated Press, MindBodyGreen and Huffington Post. You can connect with her on LinkedIn.
Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.
Join us as the CEO and founder of Four Eagles Publishing, Tarryn Reeves, discusses the role that storytelling has in business writing and how it can elevate your professional brand! In this episode, we dive into how personal experiences inform business practices and the best ways to communicate your expertise through writing and speaking.
You can now watch the interview on Smith Publicity's YouTube channel @SmithPublicity as well!
Tarryn Reeves works with entrepreneurs to create best-selling books that magnetize leads to them, propelling their businesses to the next level. A USA Today best-selling author with 13 books under her belt on Amazon's best-selling list and a handful more in the works, she is an author, publisher, and intuitive book coach who knows what it takes to create books that sell — and that sell readers on their authors' value propositions.
Through Four Eagles Publishing, Reeves provides client-authors a "joyful and simple process for writing, publishing and marketing your best-selling book." Leading by example, Reeves is creating a powerful network of innovators, rule-breakers, disruptors, leaders, and visionaries, all building on the same foundation of authenticity at the intersection of business and art.
As a renowned speaker, Reeves also often talks about how becoming a best-selling author can help entrepreneurs grow their businesses, how to become a best-selling author without writing an entire book from scratch, and using storytelling to magnetize leads. She speaks from experience. Learn more at tarrynreeves.com and foureaglespublishing.com.
Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, YouTube, & LinkedIn.
Courtney Link brings her knowledge as the Publicity Manager of Smith Publicity's Lifestyle team to discuss broadcast interviews in this Open Book episode! Learn about how TV and radio opportunities can promote your brand, what producers are looking for in guests, and what to expect if you're presented with an interview from our resident broadcast expert.
Courtney is the Nonfiction Lifestyle Book Publicity Manager at Smith who has been in the industry for several years working alongside authors to create and promote their unique hooks to garner national-level coverage. She brings forth strategy, established contacts, a passion and energy for each of her campaigns and clients which shines through in results and long-term success. Her clients span the genres of lifestyle, self-help, women's interest, health and wellness, business and more gaining coverage such as The Today Show, The Doctors, ELLE, The Washington Post, Forbes, Fast Company, POPSUGAR, Elite Daily and BuzzFeed.
In her free time, you can find Courtney exploring the outdoors in Colorado with her pup, Samson and kitty, Stu, teaching hot yoga or reading the newest psychological thriller.
You can follow her on LinkedIn or Instagram @courtneylink.
Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, YouTube, & LinkedIn.
Booktoker, influencer, and publishing professional Miral Sattar joins us to answer all your pressing questions about promoting your book on TikTok! This episode dives into who should join the platform (everyone), how often you should post (often), and the type of videos you should share to sell more books and spread awareness with examples of book posts that have gone viral.
You can now watch All Things Book Marketing on YouTube by subscribing to @SmithPublicity!
Miral Sattar uses data and analytics to help authors publish and promote their books, as well as social media tools to reach audiences through such platforms as her widely popular viral BookToks. Most recently, she has been devoting her time to her kids fiction podcast, Bearily Bear Stories, that was named Best Podcast of 2022 by Common Sense Media and promoted in Apple’s Podcast Homepage. Fans can also find her on TikTok and Instagram (@miralreads), where she raises awareness about diversity in kids’ publishing. She has been featured in TIME, CNN, the Wall Street Journal, the New York Times, and NY Daily News, among other media publications. She holds an M.S. in Publishing (Digital + Print Media) from NYU and a B.S. from Columbia University in Electrical Engineering and Computer Science. You can learn more at miralsattar.substack.com.
Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, YouTube & LinkedIn.
Join Smith Publicity's resident fiction experts, Publicity Manager Andrea Kiliany Thatcher and Business Development Manager Kellie Rendina, as they discuss the fiction landscape including common themes in book covers, titles, genres, and more.
Follow both Andrea and Kellie on LinkedIn and Instagram @shinyandrea and @kellierendinamench.
Check out our recent Behind the Scenes of Book Publicity webinar on the website here: www.smithpublicity.com/2022/12/6th-book-marketing-webinar
Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.
Author, Speaker and Chief Strategist of the emPower PR Group Stephanie Feger speaks about what makes up a brand and how an author's brand can be incorporated into their books and writing and vice versa. Learn about the importance of discoverability and consistency across all platforms and what to keep in mind as you expand your reach.
Stephanie Feger, owner and chief strategist of the emPower PR Group, is passionate about emPowering nonfiction writers, authors and authorpreneurs with laser-focused marketing strategies and tactics to help them write books that sell, promote their books to those who need and want them most, and build a meaningful business from a message that is emPowering. As an author of three books herself—including her newly released book, Make Your Author emPact—Stephanie merges her love for writing books and her skillset in marketing them, to help nonfiction authors make their author emPact. She doesn’t believe in movement without strategy, and always keeps strategy front and center. She has also seen how emPowered people emPower people. In fact, her business is built around it! Learn more at www.emPowerPRGroup.com and connect on LinkedIn, Instagram, Facebook, and YouTube @empowerprgroup.
Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.
In this Open Book episode, Lydia Rasmussen from Smith Publicity's Arts and Entertainment team discusses how she optimizes her time and balances her workload as a publicist. Tune in for tips on timing, scheduling, and organization!
You can follow Lydia on LinkedIn and Instagram @dot.blueberry. Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn as well!
Independent Book Publishers Association's (IBPA) Director of Membership & Member Services, Christopher Locke, discusses the four different review categories that affect today's books with host Olivia McCoy. Tune in to learn more about endorsements, trade reviews, media reviews, and consumer reviews and how they can help your book!
As the IBPA Director of Membership & Member Services, Christopher Locke assists the 4,100+ members as they travel along their publishing journeys. Major projects include managing the member benefits to curate the most advantageous services for indie publishers, as well as overseeing the IBPA NetGalley program, which generates buzz and garners reviews for indie publishers’ titles. He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, "The Enlightenment Adventures." You can follow Christopher on Facebook and Instagram @LockeAuthor.
Learn more about IBPA by visiting ibpa-online.org and following them on Twitter @ibpa, Instagram @ibpalovesindies, and Facebook @ibpaonline.
Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.
In this Open Book episode, Smith Publicity's newly promoted president Marissa Eigenbrood joins to talk about her professional journey and what leadership means to her.
Year after year, Smith Publicity continues to grow, innovate, and remain dedicated to their vision of making good things happen for authors.
You can follow Marissa on LinkedIn and discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn as well!
Jody J. Sperling and host Olivia McCoy dive into the mindset it takes to make it as a fiction author, the fears and setbacks that come with publishing, and how novelists and short story writers can start on their path to success today.
Jody hosts The Reluctant Book Marketer, the only show dedicated to the marketing mindset needed to sell ten-thousand copies of your novel and beyond. His novel, The Nine Lives of Marva Delonghi, will be on bookshelves everywhere in the near future. Learn more at thereluctantbookmarketer.com and follow Jody on SubStack, Instagram, Twitter, and TikTok @jodyjsperling.
Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.
In this Open Book episode, publicist Sophia Moriarty from Smith Publicity's Business team discusses how authors and their publicists can align their expectations to be on the same page during publicity campaigns.
You can follow Sophia on LinkedIn and discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn as well!
The Author's Leverage's Parchelle Tashi joins us to discuss what goes into turning your book into a course and other ways to further your content, monetize your ideas, and connect with your audience.
Parchelle Tashi is an award winning creative entrepreneur, popular podcast host, and creator of The Author's Leverage. A former high school math teacher turned tech-preneur, she and her team specialize in creating high-end, memorable, impactful online courses for authors and creators who want to establish automated and residual revenue streams. A teacher at heart, Parchelle's personal mission is to create noteworthy learning experiences that inspire action and change. Learn more at www.theauthorsleverage.com and follow on Instagram, LinkedIn, and TikTok.
Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.
Jessica Sager from Smith Publicity's Lifestyle team discusses how to stay relevant in the news cycle and appeal to media professionals on this month's Open Book episode.
You can follow Jess at jessicasager.com and on Instagram at @ohheyjesssager. Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn as well!
Who is your book for and how can you dive into your niche and find your reader soulmate? Colleen Riordan provides descriptive examples of how authors can target their ideal audience, collaborate with comparative authors, and connect with readers on a deeper level for long-term relationships.
Colleen is a book marketing coach and co-creator of Wild Ink Pages, an author website platform specifically tailored to the needs of busy creatives. With over a decade of marketing experience, she coaches authors on how to use their creativity and passion to market their books. Through Wild Ink Pages, Colleen designs custom author websites and empowers creatives to use their websites, social media, email marketing, and digital tools to create engaged, loyal relationships with their readers. Learn more at wildinkpages.com and connect with Colleen on Twitter and Instagram @colleenmriordan.
Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.
Smith's own Vice President of Business Development, Corinne Moulder, and Business Development Manager, Kellie Rendina, sit down with host Olivia McCoy to share their insights! They discuss a number of topics including vendor and client relations, networking, frequently asked questions, the relevancy of publicity in the publishing space, and how the industry perceives work-life balance. Join in for an insightful conversation relevant for both authors and publishing professionals.
You can connect with Kellie on LinkedIn and Instagram @kellierendinamench and Corinne on LinkedIn. Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn as well!
Best-selling book coach, editor, and creator of The Expert Author Academy Kelly Irving explains how authors can find their most commercially viable ideas, where inspiration can come from, and how to get unstuck during the writing process. Get tips, tricks, and advice for brainstorming through editing!
Kelly Irving is a best-selling book coach, editor, and creator of The Expert Author Academy – a global coaching platform and community that has launched hundreds of award-winning authors into the world. She nurtures authors to bring their biggest, best and most commercially viable ideas to market, via traditional, hybrid or self-publishing. Kelly’s unique Write Book Method helps connect dots and solve complex business messaging problems by empowering original, creative and renaissance spirits to share new solutions, offer new insights and produce work that enriches their lives as well as others. Learn more at www.kellyirving.com and follow on LinkedIn and Instagram @goodcontentkel. Check out her free Book Screening Canvas to find and validate your most commercial book idea in just 15 minutes at www.kellyirving.com/canvas.
Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.
CEO and Founder of Smith Publicity Dan Smith sits down with host Olivia McCoy to reminisce about the last 25 years working in book marketing and publicity. From radio to social media, they discuss how Smith began and grew into the company we know and love today.
Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.
Host Olivia McCoy and Founder of Smith Publicity Dan Smith sit down with friendly competitor and industry colleague Marika Flatt, Owner of PR by the Book, to discuss how the media landscape has changed over the years, recent publicity trends, and tips for authors looking to publicize their books.
Marika Flatt was hired as a “baby book publicist” in 1997 upon graduating cum laude from Texas A&M University with a degree in Communications. After taking over the management of that boutique literary firm in just a few short years, she & her husband, Doug, launched PR by the Book in 2002, capitalizing on her love of media & books. A “connector” by nature, Marika has been a regular speaker in the book industry since the late ’90s for organizations such as: Digital Book World, IBPA’s Publishing University, Book Expo America, and Writers League of Texas, among others.
PR by the Book helps authors elevate their relevancy and create buzz through The Road to Influence, their suite of services that go well beyond traditional PR to include platform development, digital relevancy, and more. Learn more at prbythebook.com and follow on Twitter, Facebook, LinkedIn, and Instagram @prbythebook.
Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.
Smith Publicity's Manager for the Arts & Entertainment team, Andrea Kiliany Thatcher, discusses the logistics of and angles for fiction campaigns on our new Open Book series. Learn a bit about the differences between fiction and non-fiction publicity and what success can look like for your novel by tuning in!
The Open Book series airs on a monthly basis and includes brief interviews with Smith Publicity employees. Each episode will offer an inside look into book marketing and publicity, as well as tips for publishing professionals and authors alike. Keep an eye out for more!
Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.
Pubvendo's Josh Schwartz dives into digital strategy and optimization by discussing how data can inform language, advertising, audience engagement, and platform growth. Tune in for expert advice and to learn which metrics should be key in developing your brand!
Joshua Schwartz is the Founder and CEO of Pubvendo, a disruptive digital agency for book publishers and authors, where he is responsible for digital campaign methodology, strategy, and execution. A 12 year veteran of the book publishing industry, he has previously held business development and product development roles at Aptara and Jouve. He holds a bachelor’s degree in American Literature from George Mason University and a master’s degree from Georgetown University. You can learn more at pubvendo.com.
Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.
Smith Publicity's Business Development Coordinator Samantha Ricchiuti joins host Olivia McCoy for the first episode of our new Open Book series. Samantha discusses what goes into a great publicity partnership and how best to prepare your book for those beginning conversations. You can follow Samantha on Instagram @samricchiuti.
The Open Book series will continue on a monthly schedule and include brief interviews with Smith Publicity employees. Each episode will offer an inside look into book marketing and publicity, as well as tips for publishing professionals and authors alike. Keep an eye out for more!
Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.
Becky Robinson, author of "Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause," joins host Olivia McCoy to discuss how to build an audience for your brand, grow your reach, and create influence as an author.
Becky Robinson is the Founder and CEO of Weaving Influence, a full-service marketing agency that specializes in digital and integrated marketing services and public relations for authors, business leaders, coaches, trainers, speakers, and thought leaders. She holds an M.A. in Intercultural Studies from Wheaton College and received her B.A. in English/Creative Writing from Miami University. Learn more at weavinginfluence.com and beckyrobinson.com.
Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.
Social media influencer and expert Chelsea Marrs joins us to discuss which platforms authors should look into and how to best promote their books to readers online. Listen in to learn what type of content is trending and how to make your brand more discoverable in a digital world!
Chelsea has over 60,000 followers across social media on her Influencer accounts for her blog Chow Down USA. She has a background in Marketing and has been a content creator for over 8 years working with top brands & influencers, so she knows the world of social media inside and out! She is also the co-founder of Royal Horizon Media, a Social Media Management company specializing in Authors and Speakers. Originally from San Francisco, California and a UCLA alumni, she loves chess, dogs, and has a serious sweet tooth! You can discover more about Royal Horizon Media at www.royalhorizonmedia.com and follow them on Instagram at www.instagram.com/royalhorizonmedia.
Learn more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.
What makes a book a "must-read" and how can you begin writing yours today?
Author of "Write a Must-Read: How to Craft a Book That Changes Lives—Including Your Own" AJ Harper joins co-hosts Olivia McCoy and Marissa Eigenbrood to discuss the ins-and-outs of writing truly transformational books. Tune in to learn about finding your ideal reader, crafting a transformational message, writing, editing, and even promoting your own must-read.
AJ Harper is an editor and publishing strategist who helps authors write foundational books that enable them to build readership, grow their brand and make a significant impact on the world. As ghostwriter and as developmental editor, she has worked with newbies to New York Times bestselling authors with millions of books sold. AJ is writing partner to business author, Mike Michalowicz. Together they’ve written nine books, including "Profit First", "The Pumpkin Plan", "Fix This Next", and their latest, "Get Different". Through her Top Three Book Workshops and editing retreats, AJ empowers authors with insider publishing knowledge and guides them through the book development, writing, and editing process.
Connect with AJ and learn more about the book at ajharper.com and www.writeamustread.com.
You can learn more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.
What are the differences between author and business websites and which do you need for your brand? In discussion with co-hosts Olivia McCoy and Corinne Moulder, Founder of AuthorPop, Daniel Berkowitz, gives pro tips for authors looking to build out their own websites and shares best practices for working with a web developer.
Daniel Berkowitz earned a master’s from the Columbia journalism school before moving into book publishing by joining Grand Central Publishing, an imprint of Hachette. From there, he moved on to Digital Book World, where he reported on the digital side of book publishing, before moving on to Writers House, where he worked with authors and advised agents on digital best practices for authors. After Writers House, Daniel started AuthorPop, a consultancy that works with authors and publishers on a range of digital initiatives, including website design, ad campaigns, email marketing, self-publishing, and more. In 2020, he also joined Open Road Integrated Media, where he works with publishers and authors on a range of advertising campaigns. Learn more at www.authorpop.co.
You can learn more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.
On this episode, Written Word Media's Director of Digital Operations Emma Boyer answers the big questions about ebook promotions including what they are, where to run them, how much they cost, and the best ways to promote them.
Emma Boyer is the Director of Digital Operations at Written Word Media, a book promotion company that uses specialized and proprietary data-driven marketing techniques to empower authors and publishers to reach their audiences, and has been working in various capacities in the book publishing industry — from PR to marketing to consulting — for over 15 years. She holds an MA from Carnegie Mellon University and is very interested in the potential at the intersection of the tech and publishing worlds and is passionate about helping authors find audiences and audiences find books. Learn more at www.writtenwordmedia.com.
Should authors narrate their own books? The answer may surprise you!
Co-hosts Dan Smith and Olivia McCoy discuss all things audiobooks with award-winning and internationally acclaimed speaker, audiobook publisher, corporate podcast producer, and vocal leadership expert Tina Dietz. In this episode, Tina shares why authors should publish an audiobook, what production looks like, how to promote it to their audiences, and so many more useful tips!
Tina Dietz has been featured on media outlets including ABC, Inc.com, Huffington Post, and Forbes. Tina's first podcast, The StartSomething Show, was named by INC magazine as one of the top 35 podcasts for entrepreneurs, and Tina’s company, Twin Flames Studios, amplifies the influence of brands and leaders through high ROI audiobook and podcasting solutions. Learn more at www.twinflamesstudios.com.
Did you know: Before you write the first word of your book, you should write the back cover copy?
Transformational author coach and award-winning publisher Christine Kloser provides advice you won't hear anywhere else. She discusses how she guides authors on everything needed to take an idea to a great book and successfully publish, market and promote it. A former Smith Publicity client who has helped and impacted over 95,000 authors, her proven tips, insights and advice are invaluable for authors at every stage of the publishing process.
SPECIAL FOR LISTENERS: If you're in the writing process and want to ensure you have the foundation for success, Christine is providing free access to first five steps of her award-winning Get Your Book Done Program. Go to www.GetYourBookDone.com/allthings
7-Day FREE Access...
Get Your Book Done - Online Program
Start Your Book Today
The Most Powerful Way to Gain Confidence, Courage and Clarity to Write THE Book You Were Born to Write
You’ll discover:
The four most important questions to ask yourself before writing a single word
How to gain crystal clarity on the message you want to share as an author
The secret to writing with focus and speed... in a way that easily attracts your ideal reader
How to figure out exactly who will read your book, and why they'll be eager to read it
And more!
Christine Kloser is an author coach, USA Today and Wall Street Journal best-selling author, and award-winning publisher who helps successful professionals, experts and leaders fulfill their calling to write and publish a book that transforms lives in a powerful and permanent way… starting with their own. She is the founder of the Get Your Book Done® program, host of the Get Your Book Done podcast and creator of the Transformational Author Experience®.. Christine has been featured in The New York Times, Entrepreneur Magazine, Los Angeles Times, and FOX, and has shared or hosted stages with the biggest names in the transformational author world like Neale Donald Walsch, Marianne Williamson, Seth Godin, Gay Hendricks, Lisa Nichols and dozens more. A transformational event facilitator since 1997, and author coach since 2003 Christine inspires writers through her proven programs and trainings – where she brings all of her expertise, heart and wisdom forward – delivering an authentic and refreshing approach to a crowded and often confusing author space.
To date, she has impacted 90,000 authors in 127 countries.
Christine is also the founder of Capucia Publishing, a premier boutique publisher that makes the journey of turning a manuscript into an outstanding book an easy, joyous and rewarding experience.
www.getyourbookdone.com
www.capuciapublishing.com
Traci DeForge, one of the leading experts on podcast creation, promotion and marketing, explains how authors can develop podcasts to sell books, establish their expert brand and create revenue streams. She discusses how podcasts can be a powerful addition to an author's book marketing arsenals and maximize all of their book publicity efforts.
Traci, founder of Produce Your Podcast, is recognized as an international podcast expert, sought after speaker and media contributor. She is the creator of PODHIVE.com, an online community providing education, encouragement and support for podcasters and her newest venture, My Podcast Biz .Traci is the host of the podcasts, Journey to There and Talking Finance and co-host of Ask Brien on KHTS AM 1220, Los Angeles, CA. She is the Executive Producer of The Personal Finance Podcast Network.She's been featured on all three major networks along with CNN, CTV, Fortune.com and American Express Open. Traci is a member of the Rolling Stone Culture Council , a regular contributor to RadioINK and is on the Editorial Advisory Board for the Podcast Business Journal.
www.produceyourpodcast.com
Dan Smith speaks with renowned public speaker and trainer Michael Port, CEO and Co-Founder of Heroic Public Speaking. Michael explains how almost any motivated author can become a popular popular public speaker to earn good money and sell books.
Michael Port has written nine books, including The Referable Speaker, Book Yourself Solid and Steal the Show, the latter which—according to the former President of Starbucks—“might be the most unique and practical book ever written on the topic of public speaking.”
He’s been called an “uncommonly honest author” by the Boston Globe, a “marketing guru” by The Wall Street Journal, a “sales guru” by the Financial Times, “a public speaking phenom” by Jonathan Fields and “the best public speaking coach in the world” by Lewis Howes. The founder of MastermindTalks, Jayson Gaignard, declared, “Michael Port is the best speaker I’ve ever seen.”
His books have been on the bestseller lists of the NY Times, Wall Street Journal, USA Today and Publisher’s Weekly and have been selected by Amazon and 800-CEO-READ as “best books of the year.”
He was once a professional actor, having received his MFA from NYU’s Graduate Acting Program, guest starring on shows like Sex & The City and Law & Order,and in films like The Pelican Brief and Down to Earth. These days, Michael can be seen on MSNBC, CNBC, and PBS as an on air expert in communication and business development and as the host of the most popular podcast on public speaking and performance, Steal the Show with Michael Port.
In a wide ranging and information-packed conversation, writing coach and mentor Tiffany Hawk talks with Dan, discussing various elements of the writing and publishing process. From book proposals for agents and developing a compelling book, to book sales and different publishing models, this episode is perfect for all types of authors.
Whether self or traditionally published, fiction or non-fiction and for writers any stage of a publishing journey, Tiffany's insights, tips and guidance are invaluable.
Tiffany Hawk is a traditionally published author and writing coach who helps aspiring writers “go pro.” Her clients have finished books, landed agents, won awards, self-published, and traditionally published with big New York presses. No matter how a client reaches readers, she wants their book to be as good as what you see on the front tables of bookstores.
Tiffany is a former flight attendant and the author of Love Me Anyway, a darkly funny novel about coming-of-age at 35,000 feet, published by St. Martin’s Press. She has an MFA from UC Riverside, several years’ experience as an editor at Maggie award-winning Coast magazine, and her essays and stories have appeared in such places as The New York Times, The Los Angeles Times, CNN, Story Quarterly, The Week, National Geographic Traveler, and on NPR’s “All Things Considered.”
Dan talks with an old Smith Publicity friend, Pete McCarthy. Pete, a renowned and widely respected publishing industry thought leader, discusses a fascinating and important aspect of publishing that every author and publisher should know - data. He explains elements of book marketing and promotion many don't consider such as using industry metrics and book buying data to create pinpoint campaigns that can propel book sales and author brands. He offers insights into audience-centric, data-informed technical and creative book promotion that you won't hear anywhere else!
Other topics covered include author and publisher social media tactics, how the pandemic has changed the publishing industry and why every author and publisher should know the premise of the movie "Moneyball."
Pete is Director Consumer Insights at Ingram Content Group where he is responsible for software and services that help publishers reach consumers. He has over twenty-five years of publishing experience, ranging from executive positions with Penguin and Random House to consulting and co-founding a marketing start-up, which was acquired by Ingram in 2018. He brings a strategic and technical approach to marketing and selling content and books at scale.
About Ingram Content Group
The world is reading, and Ingram Content Group (“Ingram”) connects people with content in all forms. Providing comprehensive services for publishers, retailers, libraries and educators, Ingram makes these services seamless and accessible through technology, innovation and creativity. With an expansive global network of offices and facilities, Ingram’s services include digital and physical book distribution, print-on-demand,
Renowned communications expert Beth Noymer Levine talks with Dan Smith in an engaging, insightful and fun interview. She offers essential tips for authors, experts and anyone trying to convey messages how to effectively engage audiences for maximum impact. From media interviews and public speaking to motivating and connecting with colleagues and employees, Beth provides indispensable advice. Learn how to professionally and seamlessly promote your book when speaking with hosts and audiences, and how to bond with audiences of all types.
A must-hear discussion for authors, experts, business leaders and everyone who wants to expertly communicate their message.
About Beth:
Coaching people to use their brains before their mouths is the sole focus of Beth Noymer Levine’s work at SmartMouth Communications. After more than a decade in PR, IR, and Corporate Communications in New York and Atlanta, Beth established SmartMouth in Salt Lake City in 2005 to offer Speaker Coaching, Presentation Skills Training, Media Readiness™ Training, and related services.
Beth is the author of the award-winning book "Jock Talk: 5 Communication Principles for Leaders as Exemplified by Legends of the Sports World." She is also the creator of the mobile app, SmartMouth Public Speaking Toolkit, and a suite of Communication and Presentation Skills courses offered online through Udemy, OpenSesame, and GO1.com.
Beth has lectured and taught at the Tuck School of Business at Dartmouth, the University of Utah, and New York University. In 2015, Beth was one of Utah Business Magazine’s "30 Women to Watch.” She has been featured in Forbes, Harvard Business Review, the BBC, The Wall Street Journal and is a regular contributor to Forbes.com. Reach Beth at: www.smartmouthcommunications.com
In this episode Dan Smith speaks with renowned entrepreneur, speaker and publishing consultant Josh Steimle. They discusses how entrepreneurs, consultants, and business owners of all types can write and publish a book and use it to enhance their expert brand, attract new clients, secure speaking engagements and much more. Other discussion points cover how to use social media to build your expert brand, the power of LinkedIn and the emergence of TikTok as a powerful marketing platform.
Through his company Published Author, Josh helps entrepreneurs write and publish nonfiction books they can leverage to grow their businesses. He's a TEDx speaker and he or his writing have been featured in more than 300 articles in two dozen publications including Inc., Forbes, Fast Company, TechCrunch, CNN, and Time.
We discuss the various paths to publishing with Jenn T. Grace, Founder of Publish Your Purpose Press, a publishing company that includes the PYP Academy, with programs that teach aspiring authors how to publish their books. In addition to publishing 60+ books that share the stories of others, Jenn has written six, including her memoir, House on Fire (September 2020).
Our guest is Joshua Demarest, Executive Director at CatStone Books. CatStone Books is a non-profit publishing company that specializes in publishing minority voices in speculative fiction. In addition to publishing novels, CatStone publishes the pro-rate short fiction market Pharos Magazine. CatStone offers the annual Samuel R. Delany Fellowship, a $10,000 grant to one author per year from a diverse background. They also run a school donation program that gives away over1500 books to teachers and school libraries in impoverished districts across the U.S., as well as Wink BC, a book club for blind and visually impaired readers.
www.catstonebooks.com
We talk to Peter Winick, host of the "Leveraging Thought Leadership" podcast and founder and CEO of Thought Leadership Leverage. For the past two decades he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products. His clients come from a diverse set of backgrounds and specialties. They include New York Times bestselling business book authors, members of the Speakers’ Hall of Fame, recipients of the Thinkers50 award, CEOs of public and privately held companies, and academics at prestigious institutions such as Yale, Wharton, Dartmouth, and London School of Business.
We talk with Stephanie Chandler, the author of several books including "The Nonfiction Book Publishing Plan" and "The Nonfiction Book Marketing Plan,:" about how authors can market their nonfiction book, manage their network and using Amazon ads to become a bestseller!
To celebrate National Library Week, April 4-10, we talk with Shazia Zaman, an Adult Services Librarian about finding diverse author voices, how to work with librarians and how to support your local library.
Listen to Brian Jud, author, book-marketing consultant, speaker, seminar leader and president of Premium Book Company discuss special sales, bookstore sales, bulk sales and how to get your book in front of key buyers.
In this episode, we talk with author Farzana Doctor how she employed social media initiatives for her book launch, managed virtual book events and spearheaded her own marketing. We also discuss how authors can approach social media, best practices and pitfalls to avoid.
We talk with Corrin Foster, director of marketing and branding at Greenleaf Book Group, about virtual book launches, eBook promos and connecting with booksellers.
In this episode, we talk with Bailey Davis of Ingram Content Group about key questions a publisher should answer before entering a contract with a distributor, some of the services that a distributor can provide and activities and initiatives a publisher should keep their distributor updated on.
In this episode, we talk with Becky Robinson, Founder and CEO of Weaving Influence, an online influence building company, about the importance of building, maintaining and cultivating your fan community.
In this episode, we talk with Kait LeDonne, the founder of LeDonne Brands, a personal and author brand agency, about building author and executive personal brands using content marketing strategies through social media.
We talk with David Hancock - Wall Street Journal & USA Today bestselling author and the founder of Morgan James Publishing about how they are disrupting the publishing world! NASDAQ cites David as one of the world’s most prestigious business leaders, and he is reported to be the future of publishing
We continue our conversation about Morgan James with Bethany Marshall, who has played an integral role in the success of Morgan James Publishing, working closely with the company since 2008. An entrepreneur at heart, Bethany has worked with thousands of authors, and is passionate about working with authors who have a powerful message to share.
This week, we talk with Trena White, co-founder and principal of Page Two, about how COVID-19 has impacted their business, her advice to authors, what those first few weeks were like and the future of publishing.
On this episode, we talk to Lee Constantine, co-founder of Publishizer, a book publishing startup and literary agency. In a must-listen discussion for all authors, we discuss his company's unique services, alternative routes for publishing, how technology can change the publishing industry and what effect COVID will have on the future of the industry.
Publishizer is a book crowdfunding platform and literary agency that matches authors with publishers. Authors write proposals, readers pre-order copies, and publishers express interest to contact authors. Publishizer queries publishers based on criteria such as: book category, proposal quality, and pre-order copies milestones at the end of the campaign. The author receives a range of offers, and selects the best one.
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We talk with strategist and author Anna LeBaron, who began launching books in 2015, about how authors should use social media to drive book sales, how to find their authentic voice and what to do about negative reviews.
Anna LeBaron began launching books when she rogue-launched Jen Hatmaker’s "For the Love." Since then, she’s launched more than 80 books, including nine New York Times Best Sellers. In 2017, she launched her own debut title, The Polygamist’s Daughter: A Memoir. Anna’s clients span the spectrum of publishing platforms, from first-time authors to seasoned authors, from traditionally published books to independently published books. Using an intuitive approach to social media and a redefined perspective of what it means to build a platform, she helps authors understand how to make a splash by reaching the widest audience, maximize the number of reviews they receive from readers, and put their book cover and title in front of as many people as possible-- all while having FUN along the way.
In this episode, we talk with John King, host of the popular creative writing podcast, "The Drunken Odyssey." John and I discuss how he selects his guests, what he looks for in a book to feature on his show and what authors should know about how podcasts are produced.
In this episode, we talk to Smith Publicity Vice President Marissa Eigenbrood about what authors can do to pivot in the "new new normal," tips they can do right now to engage with their network and the big question: should they delay publication of their books.
In this episode, we talk with author, speaker and publishing veteran Dean Karrel about navigating the new normal in the middle of the COVID-19 crisis, digital learning platforms, shifting from in-person events to web events and how to change your plans during these tumultuous times.
In this episode, we talk with media trainer and former news producer Paula Rizzo on the best ways authors can work with media trainers, how to practice and prepare for an interview and some tips on the best practices when working with the media.
In this episode, we talk to literary agent Lynn Johnston about how authors can work with agents, what they can do to get noticed and published and other tips and tricks including the importance of platform, social media and author websites. Lynn talks about trends she is seeing and we can can expect publishers will seek in 2020.
In this episode we talk to Sarah Miniaci, Senior Book Publicist and business development associate at Smith Publicity and gets her take on the various options for authors to publish their book - traditional, hybrid or self and the pros and cons of each.
Sarah has vast experience working with authors published through all options and has in-depth relationships with contacts at some of the major traditional publishing houses as well as leading hybrid publishers.
From book marketing planning, budget, author promotion and all facets of having a book published, Sarah's offers outstanding insights and tips that all authors should hear!
We talk to Ashley Mabbitt, who has been in foreign rights in publishing for nearly 20 years. We discuss the Frankfurt Book Fair, what questions authors should be asking about foreign rights, what markets are growing fastest and how foreign rights has changed in the last 5 years.
Author Maureen Joyce Connolly, author of "Little Lovely Things," joins the pod to talk about book promotion, author promotion, social media and how to effectively promote a novel. Maureen takes us on her journey to becoming an author, building a brand, engaging with readers and working with a publicist.
Dan Smith and Vice President of Publicity Mike Onorato discuss the similarities and many differences in publicizing and promoting a book in 1999 versus today. From how media are pitched, publicist resources and media landscape to new publishing models and book marketing strategies, their conversation offers fascinating insights into 20 years in the publicity industry.
Do you Really know what a book publicist does? What is behind all of the "pitching" and media contacts and relations skills you hear about?
Michela DellaMonica, Smith Publicity Team Manager and star publicist takes you behind the scenes and reveals what really goes on behind the scenes where the publicity magic happens!
Kristi Hughes, one of Smith Publicity's most experienced business book publicists, speaks with Dan Smith about a wide range of topics related to business book marketing. Discussion points include:
- Strategies and tactics to secure the most impactful media coverage for business books and authors
- How business authors can leverage publicity and use the book as a business card
- Why many authors use publicity as the marketing arm of their business and generate new business and build their expert brand
- The changing business media landscape and how this affects book marketing for business authors
- The power of byline articles, excerpts and expert commentary
- The importance of a book publicity campaign being a team effort, and how authors can augment and maximize the results publicists produce
- And much more!
Get actionable advice and insights from one of the best business book publicists in the industry!
Senior Publicist and Publicity Team Manager Janet Shapiro talks with Dan Smith about some keys to successfully marketing self-help and wellness books. A ten-year veteran with Smith Publicity, Janet is legendary for her media relations skills and extraordinary client service.
Book marketing for self-help and wellness books requires a keen understanding of how media view books in these genres, and what producers and editors are looking for from authors. Janet discusses topics including:
•The current media landscape and what types of media are typically most impactful for self-help and wellness authors.
•How and why many authors in this genre are using their books and media coverage as marketing tools and to build their personal brand
•Her relations with top producers at national TV show, and how she cultivates and maintains these relationships.
•What it’s like to be with clients for interviews with the Today Show and other top outlets.
•Some common mistakes self-help and wellness authors make when it comes to book marketing – whether working with a book publicist or promoting themselves.
•Why she loves working with authors, and thrill she gets when good things happen.
Get great advice and insights from one of the top book publicists in the publishing industry!
Marissa Frosch, Certified Book Launch Coach and Head of Marketing for Amphibian Press, is the guest expert for this episode. Marissa offers outstanding advice for authors at all stages of publishing process, including:
- Developing email lists and how to effectively communicate with your followers
- What book launch coaches can do for you - Platform development, book marketing, social media, newsletters and more
- Developing a tagline for your book and how to use it
- Infuencers - Who they are, how to reach them, and what they can do for an author
*The pros and cons of author conferences and trade shows for authors - Working with an editor: Making the most of working with an editor, and how to choose the right one for you
- What every author should understand about SEO and metadata
Marissa is the co-founder and Head of Marketing at Amphibian Press. She got her Associate’s Degree in Marketing from Southern New Hampshire University in May 2018 and is a Certified Book Launch Coach trained by Tim Grahl. Marissa created and runs Amphibian Authors, a place for authors to learn about marketing and publishing. Be sure to download your free Author Platform Guide. Marissa also write fiction under the name Cameron J Quinn.
Host: Dan Smith
Smith Publicity President and book marketing thought leader Sandy Smith provides great tips for authors on how to maximize their publicity and media coverage.
Topics discussed include:
Leveraging media coverage to spark book sales and secure additional opportunities such as speaking engagements and new business.
Essentials of author websites to engage visitors and convert them into fans
Using social media to spread the word about interviews and stories
Maximizing book discoverability on Amazon by having a persuasive book description, compelling bio and robust Amazon Author Central page
Sandy gives authors the insights and advice that can radically enhance the benefits of your book publicity campaign.
Host: Dan Smith
Smith Publicity Vice President of Business Development Corinne Moulder and Senior Publicist and Business Development Associate Sarah Miniaci attended the Frankfurt Book Fair. In this episode, they talk about their experience at this massive book industry event and offer insights into important industry trends under discussion at Frankfurt.
Corinne and Sarah had over 25 meetings with Smith Publicity clients and various industry vendors, walking over eight miles a day between multiple halls.
Topics discussed include:
- The rise of self-publishing and hybrid publishing in Germany
- The increasing popularity of audio books
- The emphasis on diversity and inclusion in publishing
- Politics and publishing - How the landscape of politically oriented books is changing
The differences between the Frankfurt Book Fair and shows such as BookExpo in the U.S., and what authors should understand about the different types of fairs as they venture into publishing, book marketing campaigns and book publicity initiatives.
Fact: Being an author is stressful! You put yourself and your book "out there" for people to review, talk about, criticize or praise. Nothing is guaranteed.
Book marketing and book publicity can be the most stressful part of all:
What will media think of my book?
What if no one takes interest?
* What if I perform poorly in an interview?
Add to this the fact that the vast majority of authors have full-time "regular" jobs - it's a recipe for stress and anxiety.
Enter Dr. Alan Zimmerman, a world-renowned speaker and trainer and former Smith Publicity client.
Dan Smith interviews Dr. Zimmerman as he discusses his 8-dimensional approach to getting more work-life balance. From powerful tools to relax and de-stress to incorporating recreation and spirituality to find true balance in life, Dr. Zimmerman inspires and motivates with a unique, original style that has helped millions of people.
A bit about our guest: Dr. Alan Zimmerman was inducted into the CPAE Speaker Hall of Fame, an honor reserved for only a small handful of people in the last 30 years, including Ronald Reagan, Colin Powell, Ken Blanchard, and Zig Ziglar. He has spoken to more than a million people, in 49 states and 22 countries. He is the author of several books, including "The Payoff Principle: Discover the 3 Secrets for Getting What You Want Out of Life and Work."
Author platforms are something far too many authors neglect, and yet, it is often one of the most important things an author should focus on! A robust, multi-dimensional and organized platform can make the difference in a book marketing campaign and help authors develop lasting fan bases!
Jayme Johnson, founder of Worthy Marketing Group (worthymarketinggroup.com) talks with Smith Publicity's Andrea Kiliany Thatcher to discuss all the elements of building a great author platform including:
exactly what an author platform is
strategies and tactics to build the RIGHT platform
growing email lists
setting the stage to secure speaking opportunities
online email marketing
creating a dynamic and engaging website
* and much more!
In this episode we speak with Independent Book Publishing Association CEO Angela Bole about what the association does, how indie publishers and self-publishing authors can get the most out of IBPA, and the future of Book Expo and the industry at large.
An interview with great insights for authors exploring book marketing opportunities and book publicity ideas.
Find IBPA online at https://www.ibpa-online.org/.
As always, for more book marketing and book publicity tips, please visit www.smithpublicity.com, Smith Publicity on Facebook, and @smithpublicity on Twitter and Instagram.
Host/Producer: Andrea Kiliany Thatcher
In this episode we discuss how to "build a better author." How can an author prepare for the publishing journey before they embark in order to set themselves and their book up for the best success possible?
Tammara Kennelly, president of Friesen Press, discusses some key pieces of the publishing process authors aren't always prepared for, and how they can educate themselves on different pieces of the process.
All Things Book Marketing podcast listeners can check out a sample of The Chilton Method, a 17-hour video book marketing course from The Wealthy Barber and Dragons' Den's David Chilton, here: https://www.friesenpress.com/smith
As always, for more book marketing and book publicity tips, please visit www.smithpublicity.com, Smith Publicity on Facebook, and @smithpublicity on Twitter and Instagram.
Host/Producer: Andrea Kiliany Thatcher
Noelle Stary from 20Lemons, a full-service marketing company, talks about the foundations of a good book marketing plan, when and how to implement them.
Find 20Lemons at http://www.20lemons.com.
As always, for more book marketing and book publicity tips, please visit www.smithpublicity.com, Smith Publicity on Facebook, and @smithpublicity on Twitter and Instagram.
Host/Producer: Andrea Kiliany Thatcher
TEDx talks are becoming more popular, and more authors want to employ the power TEDx affords for book marketing and expert branding.
In this edition of the "All Things Book Marketing" podcast, host Andrea Thatcher talks with Josephine Gross and Elea Herdieckerhoff, founders of www.RedDotStage.com, a dynamic company with an impressive record of helping authors break into TEDx.
From the RedDotStage website:
"Most people believe landing a TEDx is difficult and time-consuming at best. They want to know what makes a TEDx talk go viral. We help our clients distill their core message (based on their passion, what makes them tick), apply for TEDx events, and craft their speech. Next we come up with a marketing strategy to help them leverage and capitalize on the exposure once their TEDx talk goes live on YouTube."
We're joined by Bernie Schroeder, the author of Brands and Bullshit, to talk about author branding. We talk about how to build your author brand long before your book hits shelves, why having an "author brand" is important, and how to feel comfortable with yourself as a brand. Schroeder also speaks about how he landed a coveted TedTalk.
Find Bernie at:
http://www.bernieschroeder.com
https://www.linkedin.com/in/bernie-schroeder-694a36/
As always, for more book marketing and book publicity tips, please visit www.smithpublicity.com, Smith Publicity on Facebook, and @smithpublicity on Twitter and Instagram.
Host/Producer: Andrea Kiliany Thatcher
You've signed the publishing contract, you have a publisher! Is your job done? What can you expect from in-house publicity and marketing teams? We talk about the differences between publicity for traditionally published and self-published authors, as well as the pros and cons of the in-house publicity team at a publisher and the publicity team at an independent agency.
Mike Onorato on Twitter: www.twitter.com/yankeeclipper09
As always, for more book marketing and book publicity tips, please visit www.smithpublicity.com, Smith Publicity on Facebook, and @smithpublicity on Twitter and Instagram.
Host/Producer: Andrea Kiliany Thatcher
What does an author need to think about when they think about book cover design? Find info and resources for inspiration in this chat with the expert Joel Friedlander.
Find Joel at www.thebookdesigner.com.
As always, for more book marketing and book publicity tips, please visit www.smithpublicity.com, Smith Publicity on Facebook, and @smithpublicity on Twitter and Instagram.
Host/Producer: Andrea Kiliany Thatcher
What is an author coach and how do you know if you need one? We talk to author and author coach Sara Connell. Connell has been featured on The Oprah Winfrey Show, Good Morning America, The View, FOX Chicago, NPR, and Katie Couric. We talk about establishing and building your author brand, the big myth of publishing every author can relate to, and Connell’s own struggles when bringing her own first book to publication.
You can find Connell at:
http://www.saraconnell.com
https://twitter.com/saracconnell
https://www.facebook.com/SaraConnellAuthorSpeakerCoach/
As always, for more book marketing and book publicity tips, please visit www.smithpublicity.com, Smith Publicity on Facebook, and @smithpublicity on Twitter and Instagram.
Host/Producer: Andrea Kiliany Thatcher
In this episode we discuss agent query letters and much more with Reedsy Founder Ricardo Fayet. We were inspired to do this episode by reading Ricardo's excellent post for the Reedsy Blog on query letters, which you can view here: https://blog.reedsy.com/how-to-write-a-query-letter/
Find out more about Reedsy and Ricardo at:
https://reedsy.com/
https://twitter.com/reedsyhq
https://www.facebook.com/wearereedsy/
https://twitter.com/ricardofayet
Email: ricardo@reedsy.com
As always, for more book marketing and book publicity tips, please visit www.smithpublicity.com, Smith Publicity on Facebook, and @smithpublicity on Twitter and Instagram.
Host/Producer: Andrea Kiliany Thatcher
In this episode we talk to the founder and publisher of Hippocampus Magazine, Donna Talarico. The magazine sponsors Hippocamp: A Conference for Creative Nonfiction Writers. We discuss how authors can benefit from attending literary conferences, and how to get the most out of the experience.
More on Hippocamp: http://www.hippocamp2017.hippocampusmagazine.com/
More on Hippocampus Magazine: http://www.hippocampusmagazine.com/
As always, for more book marketing and book publicity tips, please visit www.smithpublicity.com, Smith Publicity on Facebook, and @smithpublicity on Twitter and Instagram.
Host/Producer: Andrea Kiliany Thatcher
Fantasy author and BookTuber Jesper Schmidt loved Twitter, but was frustrated when he started trying to use it as a business tool. So he set out to crack the code of how authors can get the most out of twitter, and now he gets half a million impressions and is converting hundreds of clicks into e-newsletter subscribers per month. All that research and trial and error resulted in his new book "Twitter for Authors."
Connect with Jesper at www.jesperschmidt.com/ or www.twitter.com/schmidtjesper.
As always, for more book marketing and book publicity tips, please visit www.smithpublicity.com, Smith Publicity on Facebook, and @smithpublicity on Twitter and Instagram.
Host/Producer: Andrea Kiliany Thatcher
We talk to Jim Breslin, author of "Shoplandia" and founder of the West Chester Story Slam, about his decision to self-publish, the best ways to get your book out there, and different ways of networking on and offline as an author. Jim also gets into Flash Fiction and some great places to submit these shorter fiction pieces.
What's a story slam? What's flash fiction? Listen to find out!
You can find Jim Breslin at www.jimbreslin.com
As always, for more book marketing and book publicity tips, please visit www.smithpublicity.com, Smith Publicity on Facebook, and @smithpublicity on Twitter and Instagram.
Host/Producer: Andrea Kiliany Thatcher
In this exciting episode we speak to Angela Marie Spring, founder and owner of Duende District, a mobile bookstore focused on reaching Hispanic, black, immigrant and other communities of color throughout D.C.-Maryland-Virginia area.
We talk about stocking diverse writers, how an author or brick and mortar bookstore could benefit from a pop up shop or event, and what a pop up bookstore is, for those of you who don't know! We also delve into Angela's experience as a bookseller and floor manager for Politics & Prose, one of our authors most-requested bookstores for signings and events. What did she tell authors about how to get an event in their store? Listen to find out.
You can find Duende District at www.duendedistrict.com.
As always, for more book marketing and book publicity tips, please visit www.smithpublicity.com, Smith Publicity on Facebook, and @smithpublicity on Twitter and Instagram.
Host/Producer: Andrea Kiliany Thatcher
Self publishing is no longer the Wild West of book publishing that it used to be, and there are a lot of services out there offering potential self-publishing authors a little or a lot of help on their journey. We talked to Christina Henry de Tessan, VP of Strategic Partnerships, and Meghan Harvey, Director of Indie Publishing at Girl Friday Productions, a full-service editorial, design & consulting agency about different options available.
Find more information about Girl Friday at GirlFridayProductions.com. As always, for more book marketing and book publicity tips, please visit www.smithpublicity.com, Smith Publicity on Facebook, and @smithpublicity on Twitter and Instagram.
Host/Producer: Andrea Kiliany Thatcher
In this episode of the All Things Book Marketing Podcast, Smith Publicity President Sandy Smith talks a bit about her experience in the industry, when an author should begin planning for the publicity of their book, and what they can do to make the most of that publicity when it starts coming in.
For more book marketing and book publicity tips, please visit www.smithpublicity.com, Smith Publicity on Facebook, and @smithpublicity on Twitter and Instagram.
Host/Producer: Andrea Kiliany Thatcher, @shinyandrea on social media.
Andrea Thatcher talks with the enigmatic CEO and Founder of Smith Publicity - Dan Smith. In this far-reaching conversation, Dan discusses everything from the changes he's seen in book publicity in the last 20 years to some infamous stories of his very first clients (think UFO's, levitating gurus, reincarnations, coffins, and cults).
An unorthodox CEO and unique personality who has led Smith Publicity to 20 straight years of growth, Dan reveals the blend of personality, ingenuity, creativity, genuine affection for authors, and penchant for fun that is the culture of Smith Publicity.
Learn, laugh and have some fun with a true maverick of book marketing.
As always, for more book marketing and book publicity tips, please visit www.smithpublicity.com, Smith Publicity on Facebook, and @smithpublicity on Twitter and Instagram.
Host/Producer: Andrea Kiliany Thatcher
Michela DellaMonica and Andrea Thatcher of Smith Publicity speak with JoeEllen Taylor, Director of Marketing & Business Development of FirstEditing.com. Topics covered include the various types of editing available to authors, the do's and dont's of how to choose an editor, what every author needs to understand about the book editing process, and much, much more.
Whether your thinking about writing a book, have a completed manuscript and are ready to launch, or even if your book is already out, this is must-hear advice from one of the best.
Since 1994, Firstediting.com has created and proofread more than 200,000 documents for clients worldwide. Unlike other services whose freelancers merely proofread and “tweak” your words, FirstEditing.com has a professional editing team assigned to thoroughly review, edit, and improve every client’s text to perfection.
Remember: A well-edited book can make the difference between great book publicity, media coverage, reviews and ... sales!
In this episode, we talk with Kristina Radke, International Account Director at NetGalley. (www.NetGalley.com)
NetGalley is the super-popular, innovative and easy-to-use online service and connection point for book publishers, reviewers, media, librarians, booksellers, bloggers and educators.
NetGalley delivers digital galleys to professional readers and helps promote new and upcoming titles. Professional readers--reviewers, media, journalists, bloggers, librarians, booksellers and educators--can join and use NetGalley at no cost. It is an affordable and valuable tool for authors and publishers, and is powerful addition to book marketing and book publicity campaigns.
Smith Publicity has had a long relationship with NetGalley, offering discounted access for authors.
Kristina talks with Michela DellaMonica and Andrea Thatcher and offers information you won't hear or find anywhere else - a must-listen episode for every author!
It's probably a first in the world of book marketing: A real-time, completely unedited assessment - by a client - of a book publicity campaign!
Jonathan Pellegrin, author of "The Art of Selling the Family Business," has a book marketing campaign set to start July 10 with Smith Publicity. Jonathan flew to the our office from California to meet his team, and agreed to talk about his experience at the beginning, middle, and end of his campaign. Dan Smith has promised that regardless of how Jonathan assesses Smith Publicity, it will be made public through this podcast.
In this first installment, Jonathan talks about his book and how and why he chose Smith Publicity over competitors.
Around August 10th, Jonathan will be interviewed a second time, and then a third time when his two-month service concludes. All of the podcast interviews will be spliced together for a cumulative, full spectrum assessment.
Have we made a deal we will live to regret, or is our confidence in how we will perform warranted?
Stay tuned to find out!
Robin Cutler, Director of IngramSpark, in an insightful conversation with Smith Publicity CEO Dan Smith. Self-publishing, book marketing and book publicity insights abound in this lively conversation. From the evolving self-publishing landscape, book distribution, essential facts for self-publishing authors and even some Fifty Shades of Grey discussion - it's educational, entertaining, and must-listen material for all authors.
Brien McDonald, Event Director for BookExpo, discusses all things BookExpo 2017. For any author or publisher attending wanting to learn about the U.S.'s premier book publishing event, this is a must-listen episode. Learn how to maximize your time at BookExpo, or even you aren't attending, get inside information on an event that is a staple of many book marketing and book publicity plans.
Find Book Expo at BookExpoAmerica.com
Find Book Con at TheBookCon.com
Find Brien McDonald at twitter.com/BrienMcD
Host: Michela DellaMonica (http://twitter.com/alehcim88)
Producer: Andrea Kiliany Thatcher
(http://twitter.com/shinyandrea)
Host Michela DellaMonica sits down with literary agent, author and blogger Eric Smith to talk about the many different hats an author must wear in the current bookselling climate. We also chat about what to expect at Book Expo and how to best present your work as a new author. Great advice for authors planning their book marketing strategy and book publicity campaigns.
Find Eric at EricSmithRocks.com
More info on BookExpo at BookExpoAmerica.com
Host: Michela DellaMonica (http://twitter.com/alehcim88)
Producer: Andrea Kiliany Thatcher
(http://twitter.com/shinyandrea)
There is one name you need to know in book events - and that's Perry Hooks; a long time friend of Smith Publicity. The CEO of Hooks Book Events sat down with us to discuss why book events are so important for raising an author's profile and increasing books sales. She also shared some book marketing and book publicity tips and best practices you won't want to miss.
Hooks Book Events - https://hooksbookevents.com/
Smith Publicity - www.smithpublicity.com
Host: Michela DellaMonica (http://twitter.com/alehcim88)
Producer: Andrea Kiliany Thatcher
(http://twitter.com/shinyandrea)
The Smith Publicity "All Things Book Marketing" podcast welcomes Sarah Sawyers-Lovett, a Philadelphia regional bookseller, author and co-host of the "Book Jawn" podcast (more on this regional colloquialism in the episode!). Sarah tells us more about Indie Bookstore Day and how authors can integrate it into their book marketing and book publicity efforts.
http://www.indiebookstoreday.com/
http://www.bookjawnpodcast.com/
http://twitter.com/punkjoanofarc
http://twitter.com/smithpublicity
Host: Michela DellaMonica (http://twitter.com/alehcim88)
Producer: Andrea Kiliany Thatcher
(http://twitter.com/shinyandrea)
In part two: Top Bookstagram influencer Jenn Egan in a roundtable "After the Show" discussion with Smith Publicity's Michela DellaMonica and Andrea Thatcher. Jenn offers some great examples of Bookstagram success, inside stories and great material to augment book marketing and book publicity efforts.
Smith Publicity book publicists Mallory Campoli, Andrea Kiliany Thatcher and Michela DellaMonica have an insightful conversation about how they do what they do. A rare, frank, from-the-front-lines discussion. As always, great book marketing and book publicity tips.
Dean Karren has over 30 years experience in traditional publishing, including Senior V.P. of Sales & Professional Development at John Wiley and Sons, and President of Special Market Sales at Simon & Schuster.
Dean talks with Smith Publicity CEO Dan Smith and offers insights into the publicity-to-book-ales connection, the power of author networking, industry changes, online book sales and much more.
Great book marketing and book publicity information for any author!
Jenn Egan, Bookstagram Influencer extraordinaire, talks about all things Bookstagram, offering great insights any author needs to hear! Ramp up your book marketing with Jenn's tips!
Smith Publicity book publicist and social media specialist Michela DellaMonica discusses the essentials of social media for authors. This episode, hosted by CEO Dan Smith, explores the best platforms for authors, tips to develop a meaningful following, and pitfalls to avoid when using social media as part of a book marketing campaign.
Corinne Moulder, Smith Publicity Director of Business Development, joins Michela DellaMonica and Dan Smith in a frank and wide ranging discussion about what authors should consider, and questions they should ask when selecting a book publicist or book marketing firm.
Smith Publicity Executive Director of Publicity Services Mike Onorato, who worked for years at Wiley, discusses book marketing support authors typically receive from traditional publishers compared to outside publicity agencies.
Steven Spatz, president of Bookbaby, discusses the realities, challenges and opportunities of self-publishing. From developing a positive author mindset and powerful promotional platforms to book marketing, Spatz provides interesting insights and advice based on decades of experience. He also explains the innovative self-publishing services of Bookbaby - one of the fastest-growing and influential companies in the self-publishing industry.
Greenleaf Book Group Director of Distribution Steve Elizalde explains the essentials of book distribution, and what authors need to do with book marketing to get their book in the hands of book buyers. Information every author needs to know!
Smith Publicity publicist extraordinaire and Fiction Team Leader discusses book publicity for novels, and offers outstanding insights into fiction book marketing.
Former Smith Publicity client Jane Morris, author of "Teacher Misery" discusses some amazing things she did to self-promote her book. Find out the great things she did to augment her book marketing and book publicity campaign.
As always, for more book marketing and book publicity tips, please visit www.smithpublicity.com, Smith Publicity on Facebook, and @smithpublicity on Twitter and Instagram.
Host/Producer: Andrea Kiliany Thatcher