Journey to $100 Million: Entrepreneurship & Digital Marketing: Recent Episodes
Erik J. Olson & Kevin Daisey
Accelerate your entrepreneurial journey by learning from our mistakes instead of making them yourself.
Join Erik J. Olson and Kevin Daisey, the founders of Array Digital, through their ups and downs and lessons learned as they grow their digital marketing agency to $100 million in revenue. In each daily episode they'll discuss what's working now, and what's not. They'll share entrepreneurial and marketing tips and tricks picked up while becoming a dominant player in the ever changing digital marketing industry.
Erik is constantly eager to learn more about leadership, management, and business. Erik shares the qualities of a leader from John Maxwell's book The 21 Indispensable Qualities of a Leader in this episode.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik explains what stalled emails are and why you need them in this episode.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Nothing is more annoying and frustrating than performing a redundant task over and over again. Erik shares why you should think about figuring out how to automate the tedious tests in your company in this episode.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Erik shares how to make your small business more profitable from the book The Automatic Marketing Machine by RJon Robins and Danny Decker.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Stephanie Gorham is a seasoned nonprofit executive with over 20 years’ experience in Texas and Virginia.She received her bachelor’s degree from Midwestern State University, and is currently working on her MBA from Virginia Wesleyan University.Volunteerism, board service especially, has been an important part of her life as she has served on 11 nonprofit boards since 2009, currently serving Hampton Roads Workforce Council and Southeastern Virginia Voluntary Organizations Active in Disaster boards.She is a 2012 recipient of the Top 20 Under 40 in North Texas, a 2012 graduate of Leadership Wichita Falls, a 2019 graduate of the CIVIC Leadership Institute, and recognized as Inside Business’ 2021 Women in Business and 2022 Power List’s People to Watch.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Jason Williams is a Professional Implementer in EOS Worldwide, the Owner of Elite Photography, and the President of Icon Schools & Sports Photography. Learn how Jason helps entrepreneurs and their leadership teams solve root problems, lead more effectively, and gain Traction®️ in their businesses through a simple, proven operating system in this episode of Journey to $100 Million.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
The owner of a company should prioritize deal-making above all else. Erik shares his recent experience with a deal in this episode.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Andrew Cornelius is the Co-Founder and CEO of OneLab Group located in Virginia Beach, Virginia. Find out how OneLab Group enables DTC and Omni-Channel companies to scale through efficient technology use in this episode.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Here's another marketing business tip from Kevin on why you should focus on your customer's pain points.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Erik shares how important to create your franchise prototype.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Kevin explains how projects and sprints are helping us in continuing to increase monthly profitability.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik recently worked on determining how much money we made from each lead source we have and where the leads come from. Erik explains why you should think about how you track deal values in this episode.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Kevin and Erik sometimes made the mistake of making decisions without seeking the input or approval of key stakeholders. In this episode, Kevin explains why you should never make rash decisions.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik and Kevin are heading to Fort Lauderdale for a face-to-face conference. Erik shares how he prepares the audience for the conference in this episode.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Listen to Kevin share a pro tip for building a website for a client.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
A client recently questioned the process we use at Array Digital. Erik shares how to handle this question from a client in this episode.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Kevin shares the value of having pre-recorded team videos, particularly in sales meetings.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Andres Afocx was born in Peru, South America. He grew up in New Jersey and graduated from Clifton High School. After high school he joined the US Navy where he spent four years as an Aircraft Firefighter. Following the Navy, he joined the service work force and became a painter.After several years as a lead painter and supervisor for different companies, he started his first painting company in 2007 called The Final Coat and he did mostly government contracting under DJ Evans Contracting.That company was a partnership and he wanted to have total responsibility for his destiny. AKK Painting became a reality in 2014 named after his 3 kids’ first initials of their first names.Learn from his expertise and what trends are helping grow his business on this episode of the Journey to $100 Million Podcast!—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik set up an advertising campaign on LinkedIn several months ago, targeting Managing Partners of law firms in the United States with a lead generation magnet called Everything You Need to Know About Hiring a Digital Marketing Agency. Erik share his advertising practices in this episode.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik shares why we switched our newsletter from Mailchimp to Hubspot in this episode.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Many people have the experience of having their beliefs hardwired into their minds. Erik explains why you should unlock those beliefs and discard them when they no longer serve a purpose in this episode.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Listen to Kevin explain what connected businesses are and why you should consider them before starting your own.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Sometimes our relationship with our clients goes sideways. In this episode, Erik shares what you should do when this happens.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Kevin shares why you should keep looking for ways to scale your business.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
We've all heard that setting expectations for others is essential for getting everyone on the same page. Erik shares the significance of setting client expectations in this episode.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Erik shares how he spends his weekend.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Kevin shares what expansion revenue is and how you can do this to your clients.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Erik shares his bad customer service experience.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
This year, we were selected to be a member of Inc 5000! Kevin will explain what the Inc 5000 is and what you must do to qualify.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Erik shares how important it is to get an answer when you ask a question, especially in a sales situation.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this podcast, Erik has been talking about his real estate investment plans. Erik shares his motivation for getting into Airbnb in this episode.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
The mind is a powerful thing. What we believe has a significant impact on everything that we do. In this episode, Kevin shares how your beliefs affect your success.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Victor Peña is the Founder and CEO of OmniPrint International Inc. Victor is an experienced, proven and obsessed technology CEO, focused revenue creation through performance not funding. Leader by example and empathy, Obsessed over progress and 10x success. He built @omniprintinternational from 0 to multi million dollar generating business @omniprintinternational. Experienced in global business with products being sold globally and the technology parts are sourced globally. They have offices in California, Korea & Mexico. Experienced leader of innovation teams with product of the year awards for the last 4 years in a row. Created products from scratch like Cheetah Industrial DTG printer, Wurk platform for print job automation. Gamut Plus Enhanced Direct to Garment Inks.Focused digital marketer with solid fundamentals and creative strategies for lead creation, development and management. Our digital marketing department is all in house and focused on 10x growth.Manager and pusher of growth, Thriving in over 170 % year over year growth. Builder of highly motivated team environments pushing for customer sucess and long term value.Tough and caring win/win negotiator focusing in long term business partnerships. Average industry relationship is over 5 years old.Industry speaker and mentor to others trying to grow.Commercial and Multi Family Real estate investor. Principal owner of Hugo Holdings LLC. We buy, hold & manage apartment buildings, inspiring "Positive Living".Angel investor and board member of Hundy Inc. A new app foucused on positive, fair short term loans for people.Growing Philanthropist. Helping in causes relating to helping their troops through the Gary Senise Foundation and our youth through Choc and other private foundations.Learn from his expertise and what trends are helping grow his business on this episode of the Journey to $100 Million Podcast!—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
If you have been in business for any amount of time and you're talking to a prospective client, you've probably asked for a list of existing clients that they can call on. In this episode, Erik shares how he handles requests for references.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Find out how much area a local SEO can cover around your office in this episode.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Annual budgets completely suck. In this episode, Erik shares why you should stop doing annual budgeting and start thinking about monthly projections.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Have you read the book What You Know About Selling is Not True by Owen Van Syckle? In this episode, Erik shares the takeaways he found in this book.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
A couple of months ago, Erik wrote a lead generation magnet called Everything You Need to Know About Hiring a Digital Marketing Agency. You can download this guide and other similar guides at https://go.thisisarray.com/en/everything-you-need-to-know-about-hiring-a-digital-marketing-agency. In this episode, Erik shares the reason why the lead generation magnet is the gift that keeps on giving.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
When Erik and Kevin first started Array Digital, they only have debit cards because they don't want to get into a situation where they blow a ton of money. Find out if you should get a credit card or a debit card for your business in this episode.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik read the book Profit First by Mike Michalowicz which has a different way of managing finances. In this episode, Erik shares about the different bank accounts you should have in business.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
In the beginning, Erik was very hesitant to take money out of the business because he didn't have confidence in what he was doing as a business owner. In this episode, Erik shares the different ways to get paid as a business owner.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
If you are an entrepreneur and just started your own business, should you rent an office space or not? In this episode, Erik shares his experience with his office-based situation when he first started on his own.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Erik shares the takeaways from the book Grow Like a Pro by Andy Goldstorm.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
At Array Digital, we have a master plan for our growth and expansion. In this episode, Erik shares how we plan to grow this agency to $100 million in 2030.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Erik shares why you should keep in touch with people you know.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
When you run a Google campaign, you're spending money every single time someone clicks on it. Find out the 3 ways to keep in mind to avoid wasting money on Google ads.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Erik shares how you could take a business idea from everywhere and apply it to your business.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
For a long time, we've had a process document that outlined all the steps that we have to go through to recruit and hire someone and multiple people are involved in the process. In this episode, Erik shares our documented hiring process.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
There are pros and cons when you take action very quickly. In this episode, Erik shares why you should always think about who needs to be involved in your decision.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Dr. Chau is the Founder/CEO of multiple businesses: Airbnb/VRBO/CHBO, Educator, and The Water Doctor. He is an experienced serial entrepreneur with a demonstrated history of working in the real estate and healthcare industry. He is also a Water Doctor.Learn from Dr. Chau as he shares about Airbnb Arbitrage in this episode.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Those people that you know or have done work with like colleagues, friends, business, acquaintances, past friends, high school classmates, close friends, relatives, or anyone that you have a relationship with is called power base. In this episode, Kevin shares what happened at a networking breakfast that he attended and why you should work on your power base.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Kevin shares how to make selling a lot easier for you.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Recently, Kevin started to put together small videos for our potential clients to meet the team members they will be working with. In this episode, Kevin shares the process of how to do it. —Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik notices that people will often focus on activities instead of trying to get results and spend a lot of time on email. Listen to Erik share the 7 tips on how to manage your time spent checking your email.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Erik shares how you can control your day.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Erik shares the 6 tips plus 2 bonus tips on how to create meaningful calendar invitations.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Right now we are embarking on a leadership development program. Erik would like to identify the top five highest potential employees and they're going to get special leadership training. Find out the three qualities Erik is looking for in a great employee at Array Digital.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
We have five core values here at Array Digital and Rival Digital. Those five core values are transparency, quality, urgency, winning, and passion. In this episode, Erik shares the quality core value.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
In business, there's a concept referred to as divestiture or divesting. It is almost the opposite of investing. This is where you actually have an investment already, and now you're going to take money out or gonna sell part of your business. In this episode, Erik shares what he thinks about divesting.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Erik shares when will you expect results from us.Everything You Need To Know About Hiring A Digital Marketing Agency is a guide that you can download on arraylaw.com/guides for free. If you need to improve your law firm marketing, then you'll want to choose your next marketing agency wisely, this guide will help you figure out what you need and don't need in your next agency. Array Digital has been providing digital marketing services to law firms for years. Many new clients have come to us after having horrible experiences with run-of-the-mill agencies. We know a thing or two about what makes a good agency experience and equally as important what makes a bad agency experience we've been at this for quite some time. Our experience in helping companies to generate leads online goes back much further than the founding of our company. If you prefer to jump right into our free digital marketing consultation, then you can schedule it at a time that's convenient for you at thisisarray.com/consultation.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Each law firm is unique and a recommendation that will solve your problem requires a conversation. Find out what you should expect when you schedule our free consultation at thisisarray.com/consultation.Everything You Need To Know About Hiring A Digital Marketing Agency is a guide that you can download on arraylaw.com/guides for free. If you need to improve your law firm marketing, then you'll want to choose your next marketing agency wisely, this guide will help you figure out what you need and don't need in your next agency. Array Digital has been providing digital marketing services to law firms for years. Many new clients have come to us after having horrible experiences with run-of-the-mill agencies. We know a thing or two about what makes a good agency experience and equally as important what makes a bad agency experience we've been at this for quite some time. Our experience in helping companies to generate leads online goes back much further than the founding of our company.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Ideal clients are spending time on different platforms like Facebook and Instagram. Within social media marketing, various tasks need to be completed continuously that build up an online presence necessary to make a difference. Find out the different components of social media in this episode.Everything You Need To Know About Hiring A Digital Marketing Agency is a guide that you can download on arraylaw.com/guides for free. If you need to improve your law firm marketing, then you'll want to choose your next marketing agency wisely, this guide will help you figure out what you need and don't need in your next agency. Array Digital has been providing digital marketing services to law firms for years. Many new clients have come to us after having horrible experiences with run-of-the-mill agencies. We know a thing or two about what makes a good agency experience and equally as important what makes a bad agency experience we've been at this for quite some time. Our experience in helping companies to generate leads online goes back much further than the founding of our company. If you prefer to jump right into our free digital marketing consultation, then you can schedule it at a time that's convenient for you at thisisarray.com/consultation.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Google ads are a valuable tool because they allow you to present your firm to millions of people. A part of what we do is to help you to advertise in the right locations, to the right people for your firm's individual needs. Listen to the different types of ads in this episode.Everything You Need To Know About Hiring A Digital Marketing Agency is a guide that you can download on arraylaw.com/guides for free. If you need to improve your law firm marketing, then you'll want to choose your next marketing agency wisely, this guide will help you figure out what you need and don't need in your next agency. Array Digital has been providing digital marketing services to law firms for years. Many new clients have come to us after having horrible experiences with run-of-the-mill agencies. We know a thing or two about what makes a good agency experience and equally as important what makes a bad agency experience we've been at this for quite some time. Our experience in helping companies to generate leads online goes back much further than the founding of our company. If you prefer to jump right into our free digital marketing consultation, then you can schedule it at a time that's convenient for you at thisisarray.com/consultation.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Everything You Need To Know About Hiring A Digital Marketing Agency is a guide that you can download on arraylaw.com/guides for free. This guide will help you get unstuck and move in the right direction.Here at Array Digital, we design a visually appealing, accessible, and healthy website. A website is worthless if its target audience cannot find it. In this episode, Erik shares the different ways how to make it happen that your website will be shown by Google.If you need to improve your law firm marketing, then you'll want to choose your next marketing agency wisely, this guide will help you figure out what you need and don't need in your next agency. Array Digital has been providing digital marketing services to law firms for years. Many new clients have come to us after having horrible experiences with run-of-the-mill agencies. We know a thing or two about what makes a good agency experience and equally as important what makes a bad agency experience we've been at this for quite some time. Our experience in helping companies to generate leads online goes back much further than the founding of our company. If you prefer to jump right into our free digital marketing consultation, then you can schedule it at a time that's convenient for you at thisisarray.com/consultation.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Everything You Need To Know About Hiring A Digital Marketing Agency is a guide that you can download on arraylaw.com/guides for free. Success in digital marketing is formulaic. Find out the process that smart law firms follow to generate new leads from digital marketing.If you need to improve your law firm marketing, then you'll want to choose your next marketing agency wisely, this guide will help you figure out what you need and don't need in your next agency. Array Digital has been providing digital marketing services to law firms for years. Many new clients have come to us after having horrible experiences with run-of-the-mill agencies. We know a thing or two about what makes a good agency experience and equally as important what makes a bad agency experience we've been at this for quite some time. Our experience in helping companies to generate leads online goes back much further than the founding of our company. If you prefer to jump right into our free digital marketing consultation, then you can schedule it at a time that's convenient for you at thisisarray.com/consultation.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Erik shares what is corporate leases and how they will affect your real estate deals.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Everything You Need To Know About Hiring A Digital Marketing Agency is a guide that you can download on arraylaw.com/guides for free. This guide will help you get unstuck and move in the right direction.Growing beyond referrals like most law firms, you're likely dependent on referrals for the majority of your current business. Listen to what are some issues when relying solely on referrals.If you need to improve your law firm marketing, then you'll want to choose your next marketing agency wisely, this guide will help you figure out what you need and don't need in your next agency. Array Digital has been providing digital marketing services to law firms for years. Many new clients have come to us after having horrible experiences with run-of-the-mill agencies. We know a thing or two about what makes a good agency experience and equally as important what makes a bad agency experience we've been at this for quite some time. Our experience in helping companies to generate leads online goes back much further than the founding of our company. If you prefer to jump right into our free digital marketing consultation, then you can schedule it at a time that's convenient for you at thisisarray.com/consultation.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
One of the things that we recently realized in our sales meetings with potential clients is that sometimes the decision maker brings other staff into the discussion so that they can hear firsthand what's about to happen or what we are discussing. In this episode, Erik shares why you only invite the people that should be there in a sales meeting.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik found out that in business and life, you have competencies. And the level of your competencies in different areas is referred to as the lid because it's going to hold you down in life. This concept is called the Law of the Lid and was created by John Maxwell. In this episode, Erik shares the different ways to learn.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Have you heard of the concept called Winning The Day? Andy Frisella is the CEO of the company called First Form and has the podcasts MFCEO and Real AF. In this episode, Erik shares how the daily power list helps Andy lead to his success.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
As Erik goes deeper into real estate, he comes across a concept that he was unfamiliar with and wants to share in this episode. Listen to Erik shares the pros and cons of a master lease when investing in real estate.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Kevin purchased his second rental property in Chincoteague Island, Virginia. In this episode, Kevin shares about his second rental property.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
All of us have a culture. And when it comes to culture, it's about the way that you conduct yourself at work and the things you do. In this episode, Erik shares what he heard from an audiobook by the founder of Home Depot about inculcating people.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Kevin shares why you should save money only to invest.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Find out in this episode why Erik goes to our office on Saturday.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Listen to Kevin share how he constantly working to increase his income.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Erik shares how to quickly evaluate a commercial real estate deal.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
We are currently hiring an SDR or Sales Development Representative. In this episode, Kevin shares why we decided to hire an SDR.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
There are hundreds of CRM or customer relationship management systems you can use. Each CRM has pros and cons. In this episode, Erik shares which CRM should you use.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik recorded the audio for a guide called Everything You Need to Know About Hiring a Digital Marketing Agency for our ideal clients. You may check this out on arraylaw.com/guides.In this episode, Erik shares the reasons you should reach out to your ideal prospects through audio.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Recently, Erik was asked on Instagram how to create process documents. Find out in this episode how to get started.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
If you have a new business no matter what kind of business as long as it does focus on a geographic area, you need a local SEO. Listen to Kevin share the basic setup to get started.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
DSCR or Debt Service Coverage Ratio means that your bank will lend you a big amount of money for a real estate investment. In this episode, Erik shares how much the possible loan you can get when you invest in real estate.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
If you already have a physical business and thinking of expanding to other markets, SEO research will help you to choose where you should go. In this episode, Kevin shares the different tools you can use to do this research.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik just came back from a three-day training session at the real estate summit by Grant Cardone. In this episode, Erik shares the two big things that happened in the event.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
SEO is one of the most significant parts of our business as a digital marketing agency. In this episode, Kevin shares why a law firm should invest in SEO.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
We have two operation teams, one is for Array Digital and the other one is for Rival Digital. Our operations team is very specific for the work to our clients. But here at Array Digital, we need something different. Find out what Erik does in this episode.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
When Erik was in Miami last July for a real estate summit by Grant Cardone, he signed up for 3 different programs in addition to the event he attended. Find out the reasons why Erik decided to sign up for these programs.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Katya was our HR manager. She has been with Array Digital for 5 years and 2 years from Erik's previous company. When she left to find her passion, Erik decided to replace her with someone like her that was homegrown in HR and finance but decided to outsource our HR to the company named Insperity. In this episode, Erik shares why he decided to outsource our HR.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Erik shares a couple of ideas about how you can increase your productivity.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Find out how a proper SEO is organized and conducted in this episode.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Sometimes you need to fire a client. But technically you're not firing them instead you're resigning the account. In this episode, Erik shares when you should resign the account.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Have you read the article "The 6 Stages of your Law Firm" on the website howtomanageasmalllawfirm.com? In this episode, Erik shares the 6 stages of a law firm and what you need for marketing your law firm.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
We got a lot of new clients during COVID. We started the relationship through zoom meetings and all the work was done over the computer. Some of our biggest clients actually never met anyone from our company. In this episode, Erik shares why he and Kevin actively schedule meetings to meet the clients in person.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Find out why you should stop wasting money on top of funnel leads in this episode.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Kevin shares where your business can show up on Google and how many people click on Google Ads versus SEO.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Find out in this episode if there will be a Black Friday sale for real estate.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik was asked if he should dump a small client for a larger one. Listen to Erik share the different things to consider first before making a decision in this kind of situation.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Erik shares why you need a fast website and how to evaluate your website.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Kevin and Erik recently started to advertise on Linkedin. In this episode, Kevin shares Linkedin advertising works.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Erik shares which is much better when purchasing a recurring service or product to get a monthly subscription or an annual subscription.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Kevin shares the difference between content and SEO content and its purpose.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Erik shares the difference between leasing or buying a building for your business.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
A lot of B2B use gated content. This is a downloadable online materials such as videos or articles that could be driven from ads or SEO which drive people to a landing page in exchange for their name and email. In this episode, Kevin shares why you should use intent on your gated content.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Find out which is more important between client satisfaction and client acquisition in this episode.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik is frequently asked by lawyers who like to write articles and have blogs on how to incorporate existing blogs into an effective SEO strategy. In this episode, Erik shares the different ways how to do blogs tie into an effective SEO strategy.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Listen to Erik share why you need a personal brand in this episode.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
When it comes to SEO or anything in digital marketing, should it be a white hat, gray hat, or black hat? Should you try to cheat the system? In this episode, Erik shares the risks of choosing between those hats.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Erik shares what is the best thing to do for your business to retreat or expand with the current recession.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik talks to a lot of Managing Partners of law firms and 90-95% of their leads come from referrals. In this episode, Erik shares the different lead sources that you can rely on.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Recently, Erik interviewed a lawyer for our other podcast called The Managing Partners Podcast. And he confided that he still advertises in the yellow pages. Find out the 2 reasons why he keeps on doing it for several years.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
We work with a lot of lawyers and we do a ton of organic and local SEO for them. In this episode, Erik shares how SEO helps lawyers get more leads.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Erik shares the reasons why it's important to continue marketing during a recession.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
How much should you spend on Google Advertising in particular? Find out what factors to consider before spending on digital marketing in this episode.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Listen to Erik share the takeaways he had from his recession experiences that can help your business be recession-proof in this episode.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Customers are on social media and they are spending a ton of time there every single day. In this episode, Erik shares why you should invest in social media.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Erik shares what are the preparations you may do when there's an upcoming recession.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
SEO is not an instantaneous thing. In this episode, Erik shares how to get a great SEO value.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Kevin wants to invest in real estate. In this episode, Kevin shares his experience of his first Airbnb.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Erik shares what an ad should consist of to be effective and how you can retarget these ads.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Kevin shares when you should hire an agency or an in-house marketer who can help you with your business.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Erik shares what a website should consist of and how to make your website fast and mobile-friendly.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Kevin hears that a lot of people want side hustles like to do real estate investing or crypto stocks. In this episode, Kevin shares how could you do those things.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Recently, Erik interviewed Merrick Preti, our new employee here at Array Digital. In this episode, Erik shares how important to hire English majors.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Find out what is a CTA and why would you should use one.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Sales copywriting is totally different than the other kinds of copywriting. In this episode, Erik shares why sales copywriting is incredibly important and incredibly valuable.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Erik shares how and why we are running LinkedIn ads right now.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
When we speak with prospective clients, we ask them a series of questions. Listen to Erik shares how we help our clients achieve their goals.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
In a website quality audit, they're gonna take a look at your website and provide feedback to you. In this episode, Erik shares the importance of a website quality audit.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
If you have a company and you've got a bunch of different marketing vendors or partners you need someone in your company to coordinate all the activities. In this episode, Erik shares when to hire a marketing coordinator.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik got asked on Instagram how to determine a niche for a business. In this episode, Erik shares what he do to determine the niche for Array Digital.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Are you thinking of hiring a digital marketing agency? In this episode, Erik shares everything you need to know about hiring a digital marketing agency.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
When it comes to Search Engine Optimization (SEO), there are two main kinds - the organic and local SEO. In this episode, Erik shares the importance of local SEO.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Did you know that 13% of Americans prefer to speak Spanish at home? In this episode, Erik shares how excited he was to unlock a huge market for our clients.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
The way that a webpage gets ranked is pretty formulaic. In this episode, Erik explains some of the high-level things that need to be done in order to get a ranking on a webpage.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Have you read the book Magnetic Marketing by Dan Kennedy? Erik just finished listening to this book and in this episode, he will share the concepts that he learned over the years.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
In our life when we face difficult times, sometimes we need the motivation to help us achieve our goals. In this episode, Erik shares how the 'don't be a little bitch' phrase motivates him.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Listen to Erik as he shares the pros and cons of collecting payment information from brand new clients as they sign the contract in this episode.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
If you're like Erik and you run a company, you probably have core values. Everything you do as a company should all revolve around a small set of core values. In this episode, Erik shares how he enforces core values in Array Digital.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Erik shares about the regulations of the US Government on social media.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Know how to cultivate your personal brand in this episode.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
We interview prospective clients a lot. One of the ways we do it is by interviewing Managing Partners of law firms on The Managing Partners Podcast here at Array Digital. In this episode, Erik shares the benefits of interviewing prospective clients.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Erik shares what inflation is and what it means to you.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik was asked on Instagram if one should hire a lawyer when starting a company. Find out what Erik recommends on this episode.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Advertising is getting harder. Listen to Erik share tips on how to make your ads more engaging to the audience in this episode.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Erik shares an update regarding his six-unit real estate investment he made summer of 2021.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Jared McMullin is our new social media specialist here at Array Digital!Jared has been a digital marketer for 15 years. He has helped small businesses, large businesses, influencers, and agencies with social media management and growth. He currently lives in Myrtle Beach, South Carolina and enjoys traveling, cooking, making hot sauce and taking apart computers.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
One of the questions that we usually get asked all the time is how much digital marketing cost. In this episode, Erik shares the 4 main factors to consider when pricing digital marketing.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Know the difference between traditional and digital marketing in this episode.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
A lot of folks, clients, or individuals are getting into Google Ads. In this episode, Kevin shares how you can get the most bang out of your Google Ads buck.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Did you know that 13% of the United States population prefers to speak Spanish in their home? Listen to Erik share how you can get access to the Spanish-speaking population in this episode.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Kevin shares a DIY SEO tip that may help your start-up business.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
For us to grow to $100 Million, we need our own digital marketing to work just as well as it works for our clients. You must nail the digital marketing thing for your business to succeed. In this episode, Erik shares how you can drive digital traffic to your site immediately.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Kevin shares how much you should spend on marketing and advertising.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
When it comes to anything digital, you should know what keyword you are going after. Listen to Erik about why keyword research is very important.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Listen to Kevin to understand exactly what SEO is in this episode.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik sometimes dresses in a suit and other times in a t-shirt. Learn the reasons why in this episode.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
If you start a brand-new business what will you do to your marketing? Are you going to hire an agency or do it on your own? In this episode, Kevin shares what is the best to do when you are new to business.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Joseph has several years of experience in project management with a focus on web design and development. He's excited to contribute to the Array Digital team and find new ways to streamline various processes.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Erik shares how long it takes SEO to work.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Erik shares why you should be aware of the cost per lead and consider an important thing first before the cost.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik recently did AMA (Ask Me Anything) on Instagram. He was asked if both SEO and PPC Advertising are both needed. Find out the pros and cons of having both SEO and PPC Advertising in this episode.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Listen to Erik shares how could you avoid getting Google penalties in this episode.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Erik shares his experience of how he started with digital marketing.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Is print dead? Find out Erik's answer in this episode.—Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.He is also:Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com.Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!
Know the reason why mobile SEO is important in this episode.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Erik shares the lessons he learns from his spectacular failure at 75HARD.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Erik shares a digital tip about why you should never include social media icons at the top of your website.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Have you read the book titled Simple Numbers by Greg Crabtree? In this episode, Erik shares the interesting things you could learn from this book.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Erik shares how digital marketing can change your life and your business.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Erik shares why your website should be obvious of who you are, what you do, and what kinds of customers you serve.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
There are different types of sales. In this episode, Erik shares the difference between new sales and upsells and which is better.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
What is money to begin with? In this episode, Erik shares the future of money and how it works.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
We now have a legitimate leadership team here at Array Digital. In this episode, Erik shares what happened during their 'Weekly Level 10 Leadership Meeting'.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
After 2 years that we shut down marketers anonymous, we're finally bringing it back! In this episode, Erik shares what you expect from our upcoming marketers anonymous.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Kevin shares why you need to get backlinks.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik has radically changed how he sets and tracks goals. In this episode, Erik shares the two fundamentally different ways of tracking goals.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Kevin shares why you should think of your process when producing your content.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Erik shares where you should invest in online advertising or search engine optimization.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Kevin shares how to solve your client's problems.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Erik shares how to make a great first impression with website visitors.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Kevin shares the difference between a blog and SEO content.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Little by little the computers are taking over where people use to do the work, and the digital marketing industry is no different. In this episode, Erik shares why you should think of a business that can last for the rest of your career.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
—
For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Erik shares his book review of Shut Up and Listen by Tilman Fertitta.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
—
For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Erik shares his morning rituals for success.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
—
For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Erik shares if you should specialize in Google Ads or SEO.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
—
For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Erik shares why you should never tell a customer what you can't do for them; instead tell them what you can do for them.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
—
For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Erik shares why you should start to invest in real estate for the purposes of renting it on Airbnb.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
—
For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Erik shares his book review on the book titled How to Create Wealth Investment in Real Estate by Grant Cardone.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
—
For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Erik shares how to determine who needs to be fired.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
—
For more information on the show, and to check out past episodes, go to journeyto100million.com!
Find out the 4 best books Erik recommends in this episode.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
—
For more information on the show, and to check out past episodes, go to journeyto100million.com!
Matt Kratos, the WordPress specialist at Rival Digital, shares what makes a team great in this episode.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
—
For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, learn from the President of Rival Digital, Eric Thomas, the tips on how to create a successful marketing campaign.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
—
For more information on the show, and to check out past episodes, go to journeyto100million.com!
Meet our newest Account Manager Rebekah Finol! She's been in the biz for over 5 years now and will be making sure our clients are connected and in constant communication with Array Digital.
Learn more about her in this episode of Journey to $100 Million Podcast.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
—
For more information on the show, and to check out past episodes, go to journeyto100million.com!
In the last Chapter of Million Dollar Journey, Erik shares the start of the Journey to $100 Million and how to achieve it by 2030.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
When hiring, do you prefer an OK employee with a great attitude or a great employee with an OK attitude? Find out Erik's answer in this episode.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
—
For more information on the show, and to check out past episodes, go to journeyto100million.com!
In Chapter 13 of Million Dollar Journey, Erik shares when to pivot and why you should understand the advantages and pinholes of the business you are in.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
—
For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Erik shares our future organizational chart here at Array Digital.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
—
For more information on the show, and to check out past episodes, go to journeyto100million.com!
Goals come in many forms. They can be personal, professional, short-term, long-term, and even a new year's resolution. In this chapter, Erik shares when to set your business goals.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
—
For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Erik shares the ideal profit margin for a business.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
—
For more information on the show, and to check out past episodes, go to journeyto100million.com!
In Chapter 11 of Million Dollar journey, Erik shares the core values we have and the different benefits for employees here at Array Digital.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
—
For more information on the show, and to check out past episodes, go to journeyto100million.com!
As of now, Erik has two real estate properties and he is planning to buy his next real estate investment. In this episode, Erik shares the best way to scale in real estate.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
—
For more information on the show, and to check out past episodes, go to journeyto100million.com!
In Chapter 10 of Million Dollar Journey, Erik shares how you create a sense of team and why you should provide learning opportunities to your employees. He also explains how important honesty is when firing someone.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
—
For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Kevin shares why they always question everything, look at things and figure out how to do things in a different way with a better result.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
—
For more information on the show, and to check out past episodes, go to journeyto100million.com!
One of the significant responsibilities of a founder is to ensure that you get your finances straight. In Chapter 9 of Million Dollar Journey, Erik shares why you should consider refocusing exclusively on validating your idea. He also explains a strategy on how to lower your taxes.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
—
For more information on the show, and to check out past episodes, go to journeyto100million.com!
SEO is the biggest part of our business as a digital marketing agency. In this episode, Kevin shares why you must invest in SEO.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
—
For more information on the show, and to check out past episodes, go to journeyto100million.com!
In Chapter 8 of Million Dollar Journey, Erik shares several ways you can charge for your work along with the pros and cons of each.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Kevin shares a couple of tips for local SEO for startups businesses.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In January 2021, Erik published a book titled Million Dollar Journey.
It takes several different techniques for you to get and keep your prospect's attention. In this episode, Erik shares the techniques he frequently uses to get and retain clients.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Kevin shares why you should think of where will you be in the future and how to get there.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In Chapter 6 of Million Dollar Journey, Erik shares how to select your business entity type, and what he has found works great for most businesses. He also explains how your network is a powerful asset.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik is always slumped for time. In this episode, Erik shares how to create more time in your day.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Your brand, whether personal or business, is a reflection of you unto the world. In this chapter of Million Dollar Journey, Erik shares the importance of the company name.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Erik introduces our brand-new SEO framework.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In Chapter 4 of Million Dollar Journey, Erik shares why you should plan your transition as your new business gets off the ground. Before quitting your day job, plan for a temporary reduction in come and save as much money as you can.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik continues to go down the rabbit hole of real estate investment. In this episode, Erik shares the best and safest way to invest for the growth of his passive income.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In January 2021, Erik published the book titled Million Dollar Journey. In Chapter 3, Erik shares why you should leverage your past business experience to start surveying the entrepreneurial journey ahead of you. He also explains the difference between reoccurring revenue and recurring revenue.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, find out what we mean by the 'Array Way', and how we adhere to it.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik published book named Million Dollar Journey.
In Chapter 2 of this book, Erik shares the path you may encounter on the way to success. It is made up of plateaus and the valleys of death, and he explains why you should be prepared for bad times when times are good.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
As a small business owner, you have restrictions on what you can do like hiring multiple people. In this episode, Erik shares how to overcome this constraint.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In January 2021 Erik published a book titled Million Dollar Journey. In this episode, Erik shares Chapter 1 of this book about how he visualized the 'painted picture' for Array Digital.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
After 5 years of being a business, we finally have a vision statement. Find out the new vision statement for Array Digital in this episode.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Every website needs to have a call to action, also referred to as CTA. In this episode, Erik shares the new call to action of our two websites, Array Digital and Rival Digital.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
There are hundreds of ways to use your money. If you have spare cash, how do you invest it? In this episode, Erik shares the best investments in his opinion.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Listen to Erik share the purpose of the Journey to $100 Million Podcast in this episode.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
There are problems that can arise when you switch to a new niche "cold turkey". Find out what those problems are during this episode.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Have you heard about USP or Unique Selling Proposition? In this episode, Erik shares the new, shiny, and unique selling proposition for Array Digital.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
A lot of changes are required when you level up. One of the challenges that Erik had recently was making a lot of changes here at Array Digital. Find out in this episode why you should not be afraid of making big changes.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik has been doing a lot of sales training for the past 9 months or so. As part of the training they talk about how to follow up with prospective clients. In this episode, Erik shares what the best salespeople never say to a prospect.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Find out the secrets to having amazing SEO results in this episode.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Have you ever heard of the "Valley of Death" in business? Find out what that is during this episode with Kevin, and how you can prepare for it.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Sometimes you have to bite the bullet and make an incredibly difficult decision to change your company. In this episode, Erik shares how to pivot your company when you absolutely need to.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Back in the day, we used to personalize a pitch deck for every single prospect that we had. Learn in this episode how as a salesperson you can pitch precisely to the right type of customer.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Sometimes when you are in business you will find an opportunity where others did not. In this episode, Erik shares why you should look where others have given up.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Recently, Erik attended a marketing conference workshop where the instructor said that you should assume that nobody sees your social media posts. In this episode, Erik shares his experience as to why you should assume that nobody sees what you post on social media.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
If you want to be noticed, you should do something different from others. In this episode, listen to Erik share what he does to stand out from the crowd.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik considers his people as the most important asset in his company. Find out in this episode how Erik ensures that he has the best people.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
It's been over a year since Kevin, Erik, Eric Thomas, and Kristine started with Grant Cardone Sales Training. In this episode, Kevin shares the different levels of training in the system, and what level Array Digital is currently in.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
There's a series of techniques that you can use to manage your entrepreneurial organization also known as a start-up company. In this episode, Erik shares the process he is following to run the best management meeting ever.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Kevin shares how important it is to ask your team what's not working right now.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
When you are a small business, you are limited by funds. Listen to Erik share what you should do as a small business leader to have it all in business.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Kevin shares how important it is to know what's working in your company.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Meet our newest SEO Strategist Bryce Larson!
He love working at Array and the everyday challenges in the digital marketing world, but he loves that the sky is the limit in this field of business. In his off time, he is working on building a fitness and travel website!
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Do you know how to identify and get rid of head trash? Listen to this episode.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
There are a lot of things you can do or eliminate to be successful in your business and life. In this episode, Erik shares this 'one thing' that you should eliminate to be successful.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Kevin shares why you should update your clients about the major changes within your organization.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Erik shares the lessons to be learned from living hard.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Once your business starts to get established and grow, you have to work on the three core functions and they must work properly. Find out what the three core functions of a business are in this episode.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Recently, Erik asked how he personally handles his own tasking. In this episode, Erik shares the best way to handle your daily tasking.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Do you know what your unique ability is? Listen to Kevin as he shares how to find your unique ability in this episode.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Is Array Digital ready to franchise? Find out Erik's answer in this episode.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Find out in this episode why you should think of monthly measurement to achieve your goal.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Sometimes we have great customers who have a lot of demands, but oftentimes they are not exactly the best to dictate what should be done, especially when it comes to digital marketing. In this episode, Erik shares how can you deliver to your clients what they want yet still retain control of your company.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
When Kevin is in front of a prospect, he makes sure that he generally understands his prospect's business. In this episode, Kevin shares how important it is that you understand your prospect's business when it comes to selling.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Have you read or listened to the book called The E-Myth Revisited by Michael E. Gerber? As Erik listens to this book, it gives him a big impact when the author describes the different paces and events that an entrepreneur goes through. If you are an entrepreneur who's struggling or hasn't found the full way yet, this episode is for you.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Rocks are the important tasks that allow you to keep moving towards your goal. In this episode, Kevin shares the things you need to do on a quarterly basis to move forward towards your yearly, three-year, or ten-year goals.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Find out the most amazing party of 2022 in this episode.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
This Journey to $100 Million Podcast is our goal by 2030. In this episode, Kevin shares an update on where we are and how we are continuously growing.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik has adopted a new concept called concept paper to capture all the ideas he comes up with. He believes you can manifest into reality the thoughts that you have. Listen to Erik share how powerful this concept paper is in this episode.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Kevin shares the process of following up with clients in the deal stage.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Do you imagine the future success of your company? Find out the thing you should do in this episode.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Kevin recently separated leads and deals in sales. Know the difference between leads and a deal and how they separate it in CRM in this episode.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Erik talks about how you can re-produce tons of different content, using the same video!
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Are you a new entrepreneur who's looking to network? Listen to Kevin share a pro tip on how to find a group where you can hang out and help your business get off the ground.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In today's episode of Journey to $100 Million, Erik talks about how video can be used to your advantage for your business in multiple ways. Not only that, but video can be repurposed on so many different platforms to be used multiple times - the opportunities with video are endless!
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Are you familiar with Inc 5000? Listen to Kevin share what is Inc 5000 and how to be part of it in this episode.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Today on Journey to $100 Million, Erik discusses the most difficult business decision he has made to date: his first hire. If you want to expand your business, hiring is the biggest and most important decision you can make regarding the future success of your organization. On today's episode, learn when it's time to expand, and how to pull the trigger!
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Here at Array Digital we have several core values, with the first core value being honesty. The importance of honesty is that it is the foundation for everything else that is layered on top of it. Today on Journey to $100 Million, listen in as Erik explains the importance of honesty in the workplace, and shares a lesson learned of his own dealing with honesty.
If you cannot trust an employee to be honest, everything else is going to fall a part. An employee that cannot be trusted, cannot be given responsibilities. And if that employee cannot be given any responsibilities, they will not be able to do their job, and you must get rid of them - quick! Listen in on today’s episode to hear a real-life experience Erik once dealt with in college, and why honesty is the first core value here at Array Digital.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
As Array Digital has continued to grow, there are certain services that we no longer want to offer. Today on Journey to $100 Million, listen in as Erik shows you how we attempted to get rid of one of our services that we offer. Sometimes, certain services do not bring in enough money for the amount of work we have to do, and therefore it is time to say bye-bye!
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
While managing a young company, the last thing you need is to be wasting money. Today on Journey to $100 Million, listen in as Erik gives you tips on how you can thoroughly assess your bank statements. Every time a bank statement comes in, Erik makes sure to look at each transaction in great detail. This allows Erik to understand our spending, where our money is going, why it is going there, and allows us to see if any transactions are fraudulent or no longer needed. Listen in on today’s episode to understand how you can save your company money!
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Ever feel like you're wasting your money on advertising? How do you even know what's working and what's not. The better you segment and track your ads, the better you'll do.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik and Kevin started to post reels on Instagram accounts. In this episode, Erik shares a couple of tips to crush an Instagram reel.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Sometimes we encounter a client who is not happy with the service that we provide. In this episode, Erik shares the things you can do to recover from it.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik is going to a marketing workshop in Miami. Find out the reasons why Erik wants to attend this workshop even though he runs a digital marketing agency.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
When it comes to skill-building and skillset, there are many things you can do and different ways to learn them. In this episode, Erik shares the different kinds of knowledge you could acquire in your lifetime.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik follows a similar path when it comes to creating a contract for the company. In this episode, Erik shares a couple of things to consider before creating a contract.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Erik shares how much ROI you should get from marketing.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Sometimes you have to give bad news to good people. In this episode, Erik shares different techniques you may use for this kind of situation.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Erik shares why hiring an agency like Array Digital is better than doing in-house.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Erik shares the things he figures out from Chapter 2 of the book Think and Grow Rich by Napoleon Hill.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Erik shares how to create great SEO content.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Kevin shares another great takeaway from the book Extreme Ownership that he and his wife have been practicing every day.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Erik shares how often you should post on social media to get the attention of your audience.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Listen to this episode as Erik shares how he decides on what CMS he is using for his website.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Erik shares which is the best time of the year to focus on marketing your business.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Carlos Garcia is a full-stack web developer/designer & Wordpress expert based in South Florida. He has plenty of experience at the agency level, technical SEO, custom project development, and creating landing pages for marketing purposes, newsletter design, SEO, and social media. He loves clean design and modern design and he is a passionate musician on the side.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Kevin shares why you need to hire an agency to do your SEO.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Know in this episode the difference between traditional and digital advertising.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Kevin shares the best day to post on social media.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Why you should invest in traditional advertising? Find out in this episode.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
If you are thinking of running ads with a small budget, this episode is for you.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
You can create your own content for your social media. But in this episode, Erik shares why you should consider hiring an agency like Array Digital for your social media.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Know in this episode what social media platform you should focus on.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Erik shares why you do not need to hire a digital marketing agency when you start your own business.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Listen to this episode to know if WordPress is right for your business.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Tune into this episode to know what makes a good Google Ad.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Kevin shares how he got his first client when he started his business.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Listen to this episode as Erik shares what is the best time to post on your social media.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Kevin shares how he and Erik started a new company and went from $0 to $500,000 in revenue in just one year.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
There are couple of different ways to figure out what your marketing budget should be. And in this episode, Erik shares the easiest way to determine your marketing budget.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Kevin explains what the Google Ads Quality score is about.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
When it comes to business or relationships, you tend to limit your train of thoughts and actions based on the mindset of how you perceive the things you’ve done in the past. You may have pre-determine the notion of how things are going but it may not actually reflect the reality.
In this episode, Erik shares how your judgment is limited by this kind of mindset.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Should you market during your off-season? Listen to Kevin as he shares his answer during this episode.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
When you encounter problems, how did you manage them?
In this episode, Erik shares how he makes his decisions when he encounters problems.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Kevin shares his experience with online digital advertising where someone doesn’t pay attention to it.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik hears a lot from prospective and even existing clients about their marketing services that don't work, such as Google Ads, SEO, or Social Media.
In this episode, Erik shares why when it comes to marketing, execution is critical.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
A lot of people go to writing content, writing their own articles, or blogging with SEO. Even business owners and operators do it by themselves. In this episode, Kevin shares how backlinks become a huge factor of SEO.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
When you start a business it typically starts with a small group of people that can easily communicate and coordinate amongst each other without a lot of overhead. But as your company gets bigger and thrives to be a world-class organization you need to define your organizational structure.
In this episode, Erik shares why you should define every single position in your business.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Do you have an email list? In this episode, Kevin shares why you should start creating one as soon as possible.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
There’s a lot of reasons why people don’t buy. Oftentimes the problem is with the salesperson. In this episode, Erik shares the reasons why salespeople don’t get the sale.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Kevin, Erik, and Eric Thomas went to Louisville, Kentucky for the HVAC trade show. Listen to Kevin share his $60,000 beer story that happened there in this episode.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Here at Array Digital, we have about 65 clients. We sometimes get bad clients but most of them are good ones.
In this episode, Erik shares why you should never give up on a good client.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
As the owner or leader of a company, whether it is a small team or a big group, you have to start taking more responsibility and accountability. In this episode, Kevin shares why you should take accountability and not run from it.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Kevin read about what they called “turn-key revolution” from the book E-Myth Revisited by Michael E. Gerber. In this episode, Kevin shares how this franchise business model can help systematize your business.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
One of the things Kevin learned from the book The E-Myth Revisited by Michael E. Gerber is taking your business from infancy through adulthood. In this episode, Kevin shares the things you should think about on how you take your business from infancy through adulthood.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Here at Array Digital, we made a major change of taking only 2 clients per month until further notice. In this episode, Kevin shares why we decided to take on 2 clients per month.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Jordan Ross is the Founder and CEO of The Founders Factory and Jordan Ross Coaching.
After graduating from college, he began his career in management as an Area Manager for Amazon. By November of 2017, he found himself leading the top inbound team in the entire company of Amazon.
In December of 2018, he became a Certified Professional Coach, and began working with millennials through empowering routine-based coaching as a vehicle to guide them on their journey towards unlocking their true potential.
Learn all about him helping agency founders build the systems they need in their business to achieve the results they crave on this episode of Journey to $100 Million!
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Shaun Clark is the Co-Founder of HighLevel. HighLevel empowers businesses to grow their businesses and manage conversations with their customers through social, SMS, and Google My Business.
They offer a custom set of products companies can deploy literally within hours to help them add real revenue to the bottom line.
Learn all about how HighLevel helps to increase their clients' revenue on this episode of Journey to $100 Million!
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
According to statistics, 80% of businesses fail in the first 5 years and 40% fail in the first year. In this episode, Kevin shares why you should prepare your business in a way that allows you to not be part of these statistics.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Are you thinking of how much you should invest in marketing? In this episode, Kevin shares this simple idea of marketing budget.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Prior to starting his own company, Erik was a freelancer.
In this episode, Erik shares his dirty little secret on how he landed his first gigs in freelancing.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In a recent episode, Erik talked about how important it is to have a personalized touch with clients by doing something that they don’t expect. And one of the easiest ways to do that is by sending a handwritten letter or postcard.
In this episode, Erik shares the dangers associated with writing personalized notecards while multi-tasking.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
How do you increase the demand for your services?
In this episode, Erik shares what other companies and Array Digital have done to increase the demand for their services.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
For Erik, reorganizing your company means the organizational structure of the people in your company.
In this episode, Erik shares why you have to constantly rethink your organizational structure.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
As the leader of a company, you always tend to worry about how your brand is perceived not only by prospective clients but also by job hunters.
Erik noticed that when interviewing applicants for the company's open positions, they are not only interested in the salary, job responsibilities, and opportunity but also in the perks they can get working in Array Digital.
In this episode, Erik shares the perks that he noticed serve as big motivators for people who decided to work here at Array Digital.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Prior to Array Digital, Erik had a company named Syntactical, which was a very small company. Erik was constantly searching for work that he could do, and had the idea of being the middleman between the company that had the supply and demand of the people in the marketplace.
Listen to Erik's experience of being the middleman in this episode.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik is currently on day 16 of the 75 hard challenge. In this episode, Erik shares what is the 75 Hard Challenge, why he's doing it, and why you would want to consider taking up the challenge as well.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
The mistake that you will see once in a while with new entrepreneurs is they will quit their day job before they are ready, and they have nothing to fall back on.
In this episode, Erik shares his personal experienced about how he ended quitting his day job and the process he went through to do that.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik used to be on Twitter but he has now moved onto Instagram, and he wants to connect and hear from you. If you want to connect with him, you can follow him on @erik.j.olson.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
When it comes to advertising online it can be done through different websites that run advertising. But if you are advertising and spending money on any platform, you wanna make sure you’re investing in retargeting. Find out why in this episode.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
As the end of 2021 is approaching, most companies have a holiday party to cap off a successful year.
In this episode, Erik shares how he plans to get Array Digital’s team together to celebrate the wins they had this year.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Kevin is very active on LinkedIn and had invested a lot of time and energy in the platform. However, recently, he noticed that he’s only getting a lot of spam messages and his posts get very low to no engagements compared to 6 months ago. Are you also active on LinkedIn? Are you experiencing the same?
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
A lot of times you get to the point where you have variability in your process because you did not take the time to even define what your process was.
In this episode, Erik shares why variability in your process is not a good thing.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
How often you should post on social media? When posting on different platforms you should think about how social media works, who's on it, and when they're on it.
Find out in this episode what Kevin answer to this question.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
A lot of times at work, people on the team are having conflicts with other employees from the same team or different teams and it has to do with how work is done.
In this episode, Erik shares how he handles those disagreements between team members.
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Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms.
He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms.
Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
From all of us here at Journey to $100 Million Podcast, Kevin and Erik together with the Array Digital team would like to say Happy Thanksgiving everyone!
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Do you have your ideal customer profiles? Kevin shares in this episode how to know who is the ideal customer for your business.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
On this episode of Journey to $100 Million, we're chatting with the newest member of our SEO team, Tyler Halonen!
He is has a history of working in the marketing / advertising industry. Skilled in Search Engine Optimization (SEO), Sales, Paid Search, Web Design, and Keyword Research. Strong business development professional.
Learn all about him being a Digital Marketer & Organic Ag Professional on this episode of Journey to $100 Million!
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In business, no one is so passionate about it as the business owner. But once you get comfortable with the situation, you start to not see things in your company the way you watched it before. In this episode, Kevin shares how comfort creates cowards.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
As you are building your business, you are going to experience times where you feel pushed back from different aspects. It can be from prospective or existing clients, your team, or anywhere.
In this episode, Erik shares his experience going through the low points of being an entrepreneur.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
When you are in a situation like you are running late to a meeting, or you don’t get something done, the problem is you, not the world or everything else.
In this episode, Kevin shares how you are part of the problem, even though you make excuses all the time.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
The book “You Can’t Teach Hungry” by John Morgan is the second legal book that Erik read in order. John Morgan is the Managing Partner at Morgan and Morgan, a personal injury law firm in Orlando Florida.
In this episode, Erik shares the business takeaways he found in this book.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
When investing in digital marketing for your business, do not just run Google Ads. In this episode, Kevin shares why you should first invest in fundamentals (e.g. website, SEO) before spending money on ads.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Instagram Reels is all the rage these days. In this episode, Erik shares why you should consider it for your business and how to repurpose content using Reels.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Do you believe that in your entire business, all the people, including the staff in your office are part of your marketing?
In this episode, Kevin shares why you should take marketing seriously and take a look if you are doing the right things.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
When it comes to sales, the salesperson usually feels that there is scarcity in potential clients, deals, or for the money they could earn. But in reality, there is abundance. And for some instances in marketing, it helps to inject scarcity. Find out the why in this episode.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
When it comes to sales, or even just talking to your clients, your spouse, or to anybody what you need to do is to ask good quality questions and let them tell you what they need.
In this episode, Kevin shares his experiences and how asking quality questions and listening helps him.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Whether you believe it or not there’s a place in this world still for analog. Most marketers especially these days don’t do handwritten notes but Erik does. Listen to why he keeps on writing handwritten notes in this episode.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Kevin shares why you should think about using the hub and spoke model in your SEO.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In a lot of areas in life, we may have a scarcity mindset but the truth is there is abundance if we applied it to ourselves.
In this episode, Erik shares the difference between scarcity and scarcity mindset.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
If you have a new business, no matter what kind it is, as long as it does focus on a geographic area, you need to have local SEO.
In this episode, Kevin will share a couple of tips for local SEO like the basic setup and things to do when getting started.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
When it comes to execution and strategy, a lot of business owners, including Erik, focus on one of these things or the other for a certain period of time.
Which is more important for you, execution or strategy? Find out in this episode.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
SEO is the fundamental thing that every business should be investing in. In this episode, Kevin shares the importance of investing in SEO.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In 100% of the market, would you rather target the 3% search ads or the 97% organic search result?
In this episode, Erik shares the difference between organic and search ads in Google search results.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
If you have a physical business which means you work in a local area such as City, County, or State and you’re looking to go to another market you should use SEO research. Find out why in this episode.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Three years ago, Journey to $100 Million Podcast was launched specifically to be in the Amazon flash briefing format. Erik believed it was the next big thing, and it worked well for the news style format he and Kevin were aiming for the podcast.
In this episode, Erik shares what happened to the Amazon flash briefing and why you should be careful when choosing the platform for your podcast.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Do you have a local business or serving in a local geographic area or community? Then investing in local SEO can help your business.
In this episode, Kevin shares what local SEO means and how you can do it for your business.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Negativity comes from a lot of different forms and places. But when you are confronted by negativity, what should you do?
In this episode, Erik shares how he handles negativity based on past experiences.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Whether you are learning the business or doing sales in your organization having follow-up reminders will help you and the process you are doing.
In this episode, Kevin shares why you should have a follow-up process and reminders in place.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Everybody in the business talks about work-life balance. Everyone wants to get ahead in career, business, or life but are you working enough?
Listen to Erik as he shares why he concluded that he is not working enough in this episode. Could it be that it's the same with you?
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik recently interviewed James Bryan, the new part-time Social Media Specialist here at Array Digital. In this episode, James and Erik share the importance of social media to clients.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Is it true that Google's search results are more trusted than a referral from someone that you know? Find out in this episode.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Kevin shares how a CRM is very valuable and how they use it in different ways.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
When it comes to advertising, you wanna maximize your value. In this episode, Erik shares how you can do that using retargeting ads.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Tune in to know why sales is a numbers game in this episode.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
When you are talking to prospects, you’re trying to get their attention. However, you also need to be careful and make sure that if you say something, you set the right expectations.
In this episode, Kevin shares which part of the sales process should be tackled and how.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Erik shares why you should have urgency in everything you do, in particular when it comes to sales.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Everything starts with the website. Erik and the team find out over time that when they take care of the client’s website then followed by the services it is much smoother.
In this episode, Erik shares why they recommend nailing the website and SEO before running an advertising campaign, social media or other digital initiatives.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In a sales situation, Erik believes that you shouldn’t walk away from a prospective client. You should always pitch but you need to pay attention to possible red flags.
Listen to this episode to know when you should walk away from a prospective client when you are selling.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Once you nailed your website, the next step you need to think of is advertising. You can advertise in a lot of different ways but you must nail retargeting first. Find out the reasons in this episode.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Who wants to pay extra fees? Well, no one likes to pay extra fees even Erik. In this episode, Erik shares why no extra fee is what everybody likes.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
As time goes by Erik discovered through a lot of conflicts - either interpersonal conflict with people or project conflict - that whenever this kind of situation arises he is part of the problem.
In this episode, Erik shares a couple different ways how to handle situations when someone is not really happy with you.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
The benefits of journaling are touted often and loudly. As an entrepreneur and business owner, Erik had been doing a similar exercise to ensure he keeps track of his personal and professional goals.
In this episode, Erik shares how often he writes them down and why.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
A lot of people say that you should not do multitasking or you should do one thing at a time.
In this episode, Erik shares why you should beware of not multitasking.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik J. Olson recently interviewed Jennifer Crosswhite, the owner and proprietor of Tandem Services, a publishing services company that empowers authors to improve their craft, develop their writing careers, find community, and create effective commerce around their books.
In this episode, Jennifer and Erik shares about why you should set boundaries with clients.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik recently interviewed Jennifer Crosswhite, the owner and proprietor of Tandem Services, a publishing services company that empowers authors to improve their craft, develop their writing careers, find community, and create effective commerce around their books. Jennifer will help you put together a book, from the start and throughout the entire process until you finish it.
Have you been considering to write a book? If yes, here's your sign to pursue it!
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
If you have been in social media - and using it to promote your business - for a long time, you've probably heard influencers talk about mindset. It’s a cliche that got redundant.
In this episode, Erik shares how the right mindset leads to success.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Did you know that 48% of companies do not follow-up with prospects? Following up is crucial, even though half of companies don't do it.
Listen to Erik as he shares his experiences about how a simple follow-up may affect the sales you are expecting.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Is it crazy to go door to door when you are just starting out? Erik recently interviewed Aalap Shah, the Founder of 1o8 Agency, and this is one of the questions asked by the audience.
Find out Aalap's response and see if you resonate with him.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Listen to Kevin as he shares why you should try to be more positive in this episode.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
It’s hard to believe but we already hit our 1000th episode of Journey to $100 Million Podcast today!
Listen to our 1000th episode as Erik shares the purpose of this journey.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Listen in this episode as Kevin shares the importance of following up when it comes to business, sales, or clients.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik had the pleasure to talk to Mike Michalowicz, the author of the book Profit First.
In this episode, Mike shares the importance of mental buy-in with not only yourself but with your entire team. He also shares some recommendations on how to implement profit first.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Here at Array Digital, we do one on ones for years. For Kevin, he’s currently having a weekly one on one with the sales team.
Listen as he shares why you must consider having one on one with your employees and what to ask.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik interviewed Alexander Simpson, the co-founder of BizPay.
In this clip extracted from the full episode, Alexander stressed the importance of laying the team's key responsibilities to manage expectations. He also shares a couple of tips on launching your own business based on his own experience.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Array Digital recently introduced digital marketing packages! In this episode, Kevin briefly shares the process him and Erik went through and some of the plans they offer. Plus, why they decided switching from bundled pricing plans vs custom pricing.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In the past here at Array Digital, we do not have a clear idea about the types of client that we want to work with. We have not picked a niche or segment . The result of what we did was what most marketing agencies will tell you to not do: to talk in generalities.
In this episode, Erik shares how niching can help you get more buyers like your ideal clients.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Kevin recently attended the Service World Expo and he picked up a lot of things that they can apply in Array Digital. One of those is having a culture guide.
In this episode, Kevin shares how one company applies this and why your company should (probably) have one too.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Chances are you've been in this situation: you get an inquiry from a client who's absolutely ecstatic about your work. You, excited too, email them back, even chatted on the phone together. Everything's set up, you're even already in the middle of a project with them yet a few days (or possibly weeks) pass and... crickets. What happened?!
In this episode, Erik shares the same experience and how they were able to get the client to respond back. More importantly, why you should be persistent on getting them to respond.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik recently went to Service World at Louisville to represent Rival Digital, our second agency focusing exclusively on HVAC contractors. In this episode, Erik shares their battle plan during the event.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
When you search in Google and see that the first three listings are ads, how often do you click on them? Are you one of those people who skip the ads and look for the organic listings?
In this episode, Erik shares why most people skip over the ads and what people trust in search results.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Here at Array Digital, as part of our hiring process, we do a reference check. In this episode Erik shares the reasons why this is important.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Do you believe that when you are speaking with a prospective client, the longer you speak to them the less likely it is that you will sign them up to become a client?
In this episode, listen to Erik as he shares the reasons why time can kill deals and how you can apply this methodology to your sales process.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Erik shares the things you may do when you are in a situation that you need feedback or something else from your clients but they ignore you.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Here at Array Digital, we have had a problem with communication. We are either not communicating with the clients enough or we're over-communicating with them.
Listen to this episode as Erik shares how they solved this problem.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
What would it take to make every person in your company a salesperson? In this episode, Erik shares why they're empowering everybody in the organization to sell.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
When people land on a website, they have certain expectations of what to see. In this episode, Erik shares what you should (and shouldn't) put in the header or footer of your website and why.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Recently, Erik shared a video of Grant Cardone with the sales team. In the video, Grant Cardone was speaking to a group of top sales people in a $2 Billion per year organization and asked what is their salary when they sell $1 million worth of products or services.
Tune in to this episode if you are curious about the possible earnings of a salesperson in a year.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Our phone does a lot of things, but nowadays, even across different organizations, people don’t want to use the phone for phone calls. Instead, they tend to use other methods of communication, such as sending texts or emails to prospective clients.
In this episode, Erik shares why you should pick up the phone and call your prospective clients.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
One of Erik’s natural tendencies is to think about the problems he needs to solve or projects that he wants to do.
Sometimes he thinks about the idea and executes it right away other times he outlines a well thought written strategy before executing.
Here at Array Digital, we first come up with a written strategy before starting the execution. Erik shares in this episode how they do it in different ways and the importance of having a strategy.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Erik shares why you should stop guessing what your prospective clients are maybe saying about you and instead ask them.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
We have a couple of departments here at Array Digital and one of them is the Human Resources Department headed by Katya.
In this episode, Erik shares how HR is quickly becoming one of our most important departments.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Do you have haters? Do you love or hate them?
According to some influencers, they actually like having haters because it makes them feel achieve a certain level of prominence. If you have haters, you probably have a lot of people that love you.
In this episode, Erik shares how he handles haters.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik was going through Array Digital's employee policies recently and the transparency section caught his attention. He wants employees to start using these policies when solving conflicts. Recently there was a situation in which one person had an issue with another, and Erik encouraged them to talk to that person directly.
Listen to this episode to know how talking directly can help you and your employees solve conflicts.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
When COVID hit, Kevin started working from home and he got used to not 'dressing up' like he used to be before the pandemic. But now, he’s working on dressing up again.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Erik shares the reasons why they changed the sales presentation document from Digital Marketing Review to Digital Marketing Strategy.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
If you work with a particular set of clients or industry, Kevin definitely suggests niching and learning everything you can along the way about your client’s industry.
Kevin shares how they do it here in Array Digital and how you can immerse yourself and become an expert on your client’s industry.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
A lot of times in sales, salespeople are scared to show prospects the price. But everyone wants to know about the price.
In this episode, Erik shares why you should give it to them.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Here at Array Digital, Kevin and Erik recently started the monthly company meetings. They used to do this but it faded away when they started doing the daily huddles back in 2017.
In this episode, Kevin shares why they resumed the company meetings and he also discussed the difference between the daily huddles and company meetings.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Are you the type of leader who seems to end up micromanaging everybody in your team?
Recently, Erik interviewed Jodi Flynn who runs an organization named Women Taking The Lead. She is also a coach, an author and a podcaster. Jodi and Erik touched on micromanaging and how it can inhibit growth and could be the cause of objections and problems (both in sales and in your own life). Find out why in this episode.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Kevin shares how to find out where your prospects hangout and the opportunities you may get when you hangout with them.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
An exclusivity clause is when you are doing some sort of business with somebody and they either explicitly have an exclusivity clause with you or implicitly think that there’s exclusivity in that relationship. It’s like when you are working with a certain company, you are expected to not work with the same industry and provide your service just for them.
In this episode, Erik shares the reason why you should be aware of the exclusivity clause.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Kevin shares the different ways he, or others on the sales team, pitch a prospect.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
When the Array Digital team started providing digital marketing services it introduced SEO as one of those services. It has been a challenge translating their activity to results, but a challenge they are happy to take on and continue to improve on. They have tried a lot of different techniques and even outsourced some of that work to an SEO company in the past.
In this episode, Erik shares the process they are going through now to build an amazing team for SEO.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Kevin always want to fact-find before pitching or presenting to a prospect. In this episode, Kevin shares how fact-finding helps Array Digital to have perfectly fit clients.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
About a month ago, Erik and Kevin went to a Real Estate Summit in Miami. This conference lasted for 3 days and during the last day, an hour before they leave, they exchanged numbers with other attendees. They are then added to a Slack group so it's easy to get in touch with them. Erik came up with the idea of making a workgroup in Slack and named it “Summit Real Estate Mastermind”.
If you are interested in joining this Mastermind that is currently FREE, then listen to this episode.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
A lot of people don't like change. Many of our clients here at Array Digital don’t want changes, especially when it comes to service and personnel.
In this episode, Kevin shares how they address changes when clients don't like them.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
If you are in some sort of leadership position in a company, group of people, or department like Erik, it’s up to you to clarify priorities. But due to competing objectives of priorities, there must be someone who clarifies it multiple times.
In this episode, Erik shares how to set the communication regarding company priorities that may help you when you are in a leadership position.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Array Digital started as a 'general' digital marketing agency that worked with local clients and anybody in any type of industry. Recently, they switched gears and focused on law firms.
In this episode, Kevin shares his experience of focusing on a niche years after they started and why you should be careful if you are in the same situation for your business.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
When assigning a task, remove any ambiguity. Erik learned this lesson when he made the mistake of making a request but didn’t direct it to a particular person. In this episode, Erik shares how to properly assign a task and make sure it gets done.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Kevin shares why you should always show your price when you are selling, talking to a prospect or you got a lead and want to get their attention.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Here at Array Digital, or really any business in the world, referrals have the highest trust value. In this episode, Erik shares which of the services they offer that you may want to invest in for the most trustworthy lead sources.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Katya, the HR Manager here at Array Digital, shares the reasons why they started reevaluating the employee’s experience and how to improve it.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
One of the steps in the sales process that every salesperson needs to be aware of is to reach a consensus. This is where you and the prospect have to agree on some fundamental points about the changes needed before you proceed to the next step of the sales process.
Learn from this episode as Erik shares a couple of ways on how to get to a consensus.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Here at Array Digital and even at Rival Digital, one of the things that Erik and the team learned from their sales training is that when someone came up with objections even though you can handle it in a couple of ways, the best thing you can do is to agree to the clients no matter what they say. Find the reason why in this episode.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Here at Array Digital, Erik hears a lot about the competitor’s way of doing things but he believes following what your competitors are doing is not always the best way. Erik and Kevin have this concept of “the Array way”, where they implement a lot of best practices in work but they do not do everything the same way as their peers in the industry.
In this episode, Erik shares why you should have your own way.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Do you know the 100-zero mindset? It may help you in different ways and Kevin shares how in today's episode.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In the business world, if you are in a service-based business you have a couple of ways to provide your services: by building, buying, or a mix of both. But whatever you choose from those choices you should beware of "over-outsourcing".
In this episode, Erik shares the possible risks when you "over-outsource".
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
A commodity is something that you could buy from anybody and it’s all the same thing. Here in Array Digital, one of the things that we have completely finally stopped doing is reselling commodities. Find out the reason why you should stop selling commodities in this episode.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
As the Array Digital team goes deep diving in sales, one of the role-playing they had in their sales training is that you simply agree with the person you are talking to when they bring up a complaint or objection.
Kevin shares the reason why you should 'always agree' when it comes to sales in this episode.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Jake Maines was officially the first Array Digital employee. Even though Jake was relatively green and new to the industry at that time, they hired him as Digital Marketer. He made a great contribution throughout the years for the company but now it’s time for him to move on.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
One of the things that has been bothering Erik about the way they have been selling their digital marketing services is that it’s very complex.
When they started the sales training with the Grant Cardone University, Erik and Kevin also started to learn a better way of selling, just from being sold. He learned that you have to simplify the way you present your offering and products, especially your pricing.
In this episode, Erik shares how they plan to simplify their pitch by moving towards service plans. Listen and see if you can also apply it to your business.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Believe it or not, Array Digital doesn't hold company meetings. It goes way back before the merger with Rival Digital. Recently, Erik decided to have a company meeting and he found out that it requires a lot of work, especially for the person organizing it.
However, despite that, Erik is looking to keep doing it every first of the month starting on September 1st. Find out why in this episode.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
A couple of months ago, Erik and Kevin decided to do something special for the employees who are part of Array Digital for a long time and who made a substantial contribution to the company and called it the Founders Club.
In this episode, know the qualifications and the perks you can have in the Founders Club.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
When pitching someone, Erik and the team had a tremendous amount of pre-sales work in the past. But now, the pitch deck is down to six slides only from one hundred thirty-two pages. Listen to this episode to know the advantages of having a slimmer pitch deck.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Erik shares the keys to business development and how they are preparing for the upcoming conference on September 21-24 for Rival Digital called The Service World.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik had a phone conversation with a client a couple days ago. This client is bugging him with the idea that the Journey to $100 Million is all about Erik and the company only. And asking why he should care as a client that Erik wants to grow Array Digital to $100 Million.
In this episode, Erik shares the purpose and goal of this concept of Journey to $100 Million.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
As Array Digital continues its Journey to $100 Million Dollar, getting more good employees on board to get to the goal is important.
In this episode, Erik talks to Gary Honold, the agency’s new SEO Manager. From being a radio DJ and voice talent, he transitioned to digital marketing. Gary has considerable amount of experience doing SEO for law firm clients, which is the current focus at Array Digital/ Array Law.
Listen to Gary as he shares his philosophy about search.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
As Array Digital’s sales team continues to grow, so is the need to tweak the processes, pricing and service packages.
In this episode, Kevin shares about their sales experience from the recent Grant Cardone Summit that impressed them to begin bundling their service packages.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Kevin and Erik have been quickly moving towards some other ways of income and to maintain it other than Array Digital and Rival Digital is through real estate investing.
In this episode, Kevin shares the beginning of his real estate investing journey.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
A lot of competitors doing websites and content are keeping the copyrights and own everything they do for their clients. But here in Array Digital, we let the clients have what they paid for.
Listen in this episode as Kevin shares the reason why they let clients own what they created for them.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Kevin has been doing SEO for years, and he’s witnessed its ever-changing landscape. However, recently, they are going back to basics. Despite the fact that the industry, technology and tactics have transformed rapidly over time, he believes that the fundamentals don’t and you still need to ensure you are looking after the basics.
In this episode, Kevin shares the SEO fundamentals to get back on track and get better results for clients.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Here at Array Digital, calls, deals, and revenue are the KPIs that the sales team, led by Kevin, are tracking every day.
In this episode, Kevin shares why they keep on tracking these KPI’s for the success of achieving the big goal of reaching the $100 Million in revenue.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
How do you communicate with your clients? Do you over-communicate? Do you have a communication problem? Or do you just like to stay behind your emails?
In this episode, Kevin shares how Array Digital makes a difference as an agency by constantly communicating with its clients.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
When you are in sales, you have to have massive confidence in what you’re doing as a company and what you’re selling. So confident that you can be unapologetic when asking a prospect why they are not buying from you yet.
Do you also ask your clients why they haven’t bought your product or service? If not, this is the sign that you need to start doing it. Erik shares why and how your sales team can apply the same method in your business.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In the past, the sales process here in Array Digital was not direct and we would beat around the bushes. Now, through various sales training, role-playing, and a lot of practice, we're tweaking the process to simplify it.
Listen to how being direct can help your business in this episode.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Do you have 2 businesses within the exact same address? If you listed both in Google My Business, you could be at risk of being shut down if Google picks up on it.
This recently happened to one of Array Digital’s clients and Erik shares the steps they will take to avoid the same from happening for Array Digital and Rival Digital since they also share the same address. This episode might be for you too if you have the same setup.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
When hiring people, applicants are asked if they can do the job they're being hired to do. If they say yes, it’s their responsibility to actually do it. But, if they say no, it’s up to you to decide if you want to give them a chance by providing training and a timeline to learn it.
In this episode, Erik shares his experience with someone in the company that wasn't quite strong enough to do the job in a high-quality manner. Listen and see if you can also apply it when dealing with similar team members.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik recently came back from the Grant Cardone conference in Miami where he bumped into a salesperson who closes 5 deals on the spot! This kind of sales organization is what most of us want to understand and mimic.
In this episode, Erik shares what he picked up from said salesperson on closing a deal and the 3 reasons why leads may not be converting - hint: it’s not all about pricing.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik and Kevin attended the Grant Cardone real estate summit in Miami recently and one of the things Erik picked up from Mr. Grant Cardone himself is that “you will quit on small goals”.
Based on personal experiences, Erik can say there’s profound truth in this quote. Listen to this episode and see if you agree or disagree.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Do you have deals that were not actually closed? What are you doing with those leads? Listen to this episode as Kevin shares a few techniques on how to sell the ‘unsold’.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Doing something small can cause so much impact. This is what Erik experienced recently while in Miami for the Grant Cardone conference.
Listen to this episode and find out how a box of donuts turned into a personal guided tour of the Cardone Enterprises’ office. You can even apply this 'technique' to further your business or establish better relationships with your clients.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Kevin and Erik learned a lot as they went through the Grant Cardone conference for a Real Estate Summit. One of the takeaways was that everyone in your company can be in sales.
Listen to this episode as Kevin shares why everyone on the team should be in sales.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In the past, we often didn't contact our clients until issues arose. Turns out it is a big mistake because there’s always a reason to contact your clients in between those times. There’s always something you are doing that you need to communicate with them or sometimes there’s information that you need to get from them.
Recently, we hired a new Account Manager which is actually a new position here at Array Digital. Her name is Kayla Davis.
In this episode, Kayla shares all about why, how, and when you should contact your clients.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
A lot of times in negotiations or even when trying to finalize a contract with a prospect, clients will demand things that we don’t normally do or actually go against our policies. They're even asking for exceptions!
In this episode, Erik shares how you should give but get something in return when doing negotiations.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
One of the requirements that we have for new clients here at Array Digital is that they will pay through ACH (Automated Clearing House). Using ACH, we will get our client’s bank account’s information to be able to automatically take the money that we do for our services out of their banking account.
This is the preferred go-to way of getting paid by our clients but we found out that we don’t always guarantee payments even with ACH. Know the reasons in this episode.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Array Digital, as a digital agency, relies heavily on automation. In this episode, Kevin shares their simple sales automation workflow + the platforms they use to automate their sales process.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
A lot of marketing agencies came from legacy, traditional marketing, billboards, newspaper, TV or radio. But for Array Digital, it started by building websites, building software applications and then over time it got into digital marketing. This is the reason why Array Digital is a little bit different than other marketing agencies.
Listen to Erik as he shares why he wants to slim down Array Digital's pitch deck.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Array Digital’s Journey to $100 Million is still a long way to go. For the journey, the team needs to continuously work hard on improving processes and communications. This is why they added 3 new people to help solidify these.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Many years ago when Erik and Kevin merged to form Array Digital, they hired Jake Maines who was a relatively young digital marketer. They decided to give him the title of Manager even though he didn’t justify the title.
Listen to this episode to know the reason why they give the title of a Manager to employees facing Array Digital's clients.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
If you follow Kevin on social media such as LinkedIn, Instagram, or Facebook, you see him post a lot of content. But Kevin isn't creating content for these posts in real-time.
Kevin will be revamping content creation and he shares his plans in this episode.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Have you checked out the Journey to $100 Million YouTube channel? We encourage you to go to YouTube, search for Journey To $100 Million, hit the like button and subscribe.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Kevin is all about sales. And for this episode, Kevin shares the sales CRM basics and what he together with the sales team does here in Array Digital to accumulate sales.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik is getting into real estate investing. Erik has owned the Array Digital office for the past four and a half years and is leasing it to Array Digital.
In this episode, Erik tells you the reasons he's started investing more in real estate and why you should consider it too.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Attitude is very important whether you are going to a job interview, talking to a prospect or client, or interacting with a coworker. Your attitude will affect the outcome of your day.
Listen to Kevin as he shares what type of people (and attitude) they are looking for working with them.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Here at Array Digital, every once in a while, we encounter prospects calling the office number or sending an email to one of the team members to immediately know our pricing.
Listen as Erik shares what he does when a prospect immediately asks for their price in this episode.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
SEO is a big offering in Array Digital and a lot of clients get the service. Recently, Erik decided to change one of the SEO services, Google My Business, to Local SEO.
Erik shares why he made the move and the benefits of local SEO in this episode.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Here at Array Digital, our salespeople must have a 15-minute initial phone call with the prospect and they have been doing it for years.
In this episode, Erik shares the purpose of having that 15-minute call.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Are you thinking about implementing late fees in your contract? Listen to Erik’s experience from one of the huge risks in running a business in this episode.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Because of the pandemic, like the rest of the world, Array Digital team members worked from home for a solid year. As the world is coming back to some version of ‘normal’, Erik and Kevin decided to use the office as some sort of an internal coworking space.
Erik shares why they are doing this and gave some updates on the renovations in this episode.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Several years ago, Erik read the book Profit First. From the book, he learned the system of divvying up money. And so in Array Digital, they have multiple bank accounts and separate out things like the money they need to pay for expenses versus the money they need for profit versus money for their own salary.
Know in this episode why they decided to shut those bank accounts down.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Erik interviewed Christie Mims, the Founder and CEO of The Revolutionary Club and Coach Pony. She is a coach to coaches.
One of the highlights of this conversation is about discovering how corporate skills may not always come in handy when you are managing your own business.
As a business owner or when you start your own business, there is no playbook and you may feel that you don’t know anything. Nobody will tell you if you are doing things right or not. However, as you spend more time as a business owner, your experience will grow and your “best guesses” and “experimentation” will become more accurate.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Before the pandemic happened, we had people that did not work out of the office. But working remotely inevitably became the 'new norm' going through the pandemic.
Listen to this episode as Erik shares what you need to know with the new hybrid work environment here in Array Digital.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
As a business owner, Erik has a lot of decisions to make on a daily basis. Sometimes it’s a pretty mundane decision and once in a while, it’s a bigger decision to make. And a lot of people have their opinions of what that decision should be and it’s up to him as the owner to figure out.
In this episode, he shares how to make better decisions by using data - not emotion.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
As Erik and the team continue to learn more and more about selling effectively through the partnership of Cardone University, one of the things highlighted is that they need to offer alternatives to the prospect instead of pitching one thing to them.
In this episode, Erik shares the reasons why and how they introduced alternatives.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Erik shares the Garyvee’s concept of hiring and firing employees. Learn to this methodology that may beneficial to your business.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
With COVID cases subsiding and vaccinations rising, the prospect of returning to old office routines appears more possible. Are you back in the office? Or if you had an office are you going back?
In this episode, Kevin shares how Array Digital is still utilizing their office and creating a new work world post-Covid.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik spent this year's 4th of July in the office. Find out why.
Bonus: He also shared how he and Kevin keep the Journey to 100 Million Dollar podcast from ‘pod fading’.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
If you are spending time marketing your product/service but not selling as much as you would like, it's important to evaluate why and make adjustments. Kevin shares how to build more value and engage a client by spending time on the right product/service.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
As Erik continues interviewing other entrepreneurs, one of the people that he recently interviewed was Todd Palmer. Todd is the author of the book From Suck to Success and also a member of the Entrepreneur Organization (EO).
One of the highlights of their discussion is how you can align your vision with others who may not have the same vision as yours.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
If someone reached out to you, they are possible leads. And they come to you for a reason.
In this episode, Kevin shares some of the why's clients have when reaching out to you.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
As Erik continues to interview other entrepreneurs, today he is featuring Todd Palmer. Todd is the author of the book From Suck to Success and also a member of the Entrepreneurs' Organization (EO).
While bad leadership is something they have both experienced, there is opportunity for improvement for every leader. Listen to this episode and see if you are a 'good' or 'bad' leader.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Are you thinking of starting your own podcast just like you are listening to this Journey to $100 Million podcast? Listen to this episode of Kevin as he shares about the reasons and the things you should consider when starting a podcast.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
When Erik first started out, when he had to fire someone or let someone go for whatever reasons, he just let them go. Way back then, he never believed in a severance package.
Listen to this episode to know the reasons why Erik now provides a severance package.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Throughout the sales process, leveraging the technique of the “trial close” is important to ensure that you have the stakeholder’s buy-in.
Kevin shares how using trial closes helped him in approaching sales and it may also help your business.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Array Digital has been office-based for four years and now, post-Covid, they decided that if they want to keep the office, they should do something with it.
Know in this episode what are the plans for the renovation of the office and how they plan to still use it.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
When going into a presentation and selling products or services, offer choices or alternatives. Listen in this episode as Kevin shares how offering choices can change the way you sell (and the results you get).
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik recently interviewed Ghazenfer Mansoor. He is a fellow member of the Entrepreneur Organization (EO) and the Founder and CEO of Technology Rivers.
In this episode, Erik and Ghazenfer talked about a lot of different things including his business, the software industry, and the importance of delivering projects on time.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Curious what APES have to do with selling? Tune in this episode with Kevin.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
If you are a business owner or involved in human resources, you might have heard the age-old adage ‘hire slow, fire fast’, but is there any truth to this mantra?
The concept refers to employers taking their time to hire somebody, and firing employees quickly if it’s not working out.
Erik shares his thoughts when he is facing this kind of situation.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Lael Sturm came up through the start-ups boom and bust. He even worked in, worked with, and even started businesses that have failed more than succeeded.
Know Lael’s best takeaway out of those failures in this episode. And if you wanna reach out to him, or join their 5-day marketing boot camp, visit https://www.lpss.co/100million
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
When you hear the phrase: “work is like family”, oftentimes the analogy is the people you work with, they’re family. But is this the right analogy?
In this episode, Erik shares why work is like a professional sports team instead of a family.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
If Erik can avoid it, he would never ever fly coach again on an airplane in his life. Why? Listen to this episode as Erik shares his reasons.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Recently, Erik opened all of his credit card statements and all bank statements that came in the last 2 to 4 weeks and looked through every single transaction. He had been doing this since the first day that he started his own business.
Know the reasons why Erik keeps on doing this.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik is currently re-reading the book Traction by Gino Wickman. He read it a couple years ago and gave it to Kevin Daisey, the Co-Founder of Array Digital and also the co-host in this podcast Journey to $100 Million. After Kevin read it, they talked about the things that they learned.
Erik shares about the things that he applied from the book to his business in this episode.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
When Array Digital started four years ago, we knew that we needed to send reports to clients to let them know how their projects are going.
Listen as Erik talks about why we send video reports to our clients instead of just writing to them.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Here in Array Digital and Rival Digital, we have a philosophy that (almost) every website we build should have a phone number in the upper right-hand corner. Listen to this episode to know the reason behind this.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
As Erik is looking through the list of podcast ideas, he came across a question asked by his friend Zack Miller over a year ago.
In this episode, Erik answers Zack’s question: How do you know when it's time to hire an expert?
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik spoke with Felix LaHaye, the Founder and CEO of United Esports. They are an E-sports marketing agency. Video gaming in the United States is already a bigger industry than Hollywood.
They talked about the beginning of Felix’s company and how he tried different things in Esports. He wasn’t certainly planning on becoming an Esports marketing company but Felix saw that it was taking off. As an entrepreneur, it’s hard to pivot.
Listen to this episode to recognize when it’s time to pivot.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik got the privilege to interview Wendy Lieber. She owns ContentBacon, a content creation agency.
In this episode, Erik and Wendy talked about the different concepts when it comes to content, like if you can make too much and what’s stopping people from creating content.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik interviewed a fellow member of the Entrepreneur Organization (EO) named Ben Holliday. He is the owner of two companies - The Energy Law Group and Massive Minerals. They talked about the very beginning of the pandemic, the first couple of days leading to massive changes not only in personal life but also with the businesses.
They also talked about the power of a network: when to create it, why to create it, and when to actually leverage it.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Becoming more efficient with your resources helps especially if you are just starting your own business. If you want to be financially secure - both in business and in life, follow this Boy Scout law: be thrifty.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik spoke with Yuko Tsuchida. Yuko is a CPA who had a successful exit out of her first business, had a non-compete, went to school, and kept herself well occupied with international travel and getting more formal education during the non-compete period. After this period she was drawn back into her entrepreneurial journey as she started her second business.
In this episode, Yuko shares what motivated her to do that even though she had a successful exit with her first business.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Recently, Erik had a conversation with Jake - the Creative Director of Array Digital. Both of them are very active. Erik is training for a triathlon while Jake is doing the ultra-distance run.
A part of their conversation shared in this episode is about achieving the absolute full potential in life.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Motivational speakers with their interesting perceptions can lead anyone to keep up positively in life. If you are feeling doubtful on whether you should watch motivation videos or not, listen to Erik explain why he does and the benefits of doing so.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
As a business grows, newer problems arise too. Here in Array Digital, one of those problems is the need to adjust pricing for the advertising fee, especially for prospects who have bigger budgets.
Learn how Erik sees this new problem and how he’s adjusting to tackle it.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
We are always surrounded by negative things. In this episode, Kevin shares how he handles this by being positive.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Array Digital growth won't happen if the team does not perfect the art and science of selling. To do this, Erik (and the team) rescaled the sales training and do things that they don't usually do. One of those things is role playing.
In this episode, you will know the effect of role-playing on their sales team and how you can apply it to your business as well.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Six months ago, Erik and Kevin started doing their second podcast called the Managing Partners Podcast. This is focused on law firm marketing. In this episode, Erik shares how they find and book managing partners on the podcast.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Before the pandemic, discussions on the future of work-life were unclear and often questioned. COVID-19 forced a decision upon people, and with the world having to adapt quickly, many businesses like Array Digital had to work from home.
We've tried to adapt, but what about the long term? In this episode, Erik shares his thought about Covid lockdowns and corporate America easing back to 'normal' working arrangements.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
This episode is about everything and anything you do in life. Most of us are always waiting for things to be just right before taking action. Know in this episode why Kevin believes that conditions will never be perfect and that you need to take action now.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik is learning the hard way that he had to respect his calendar. Know his reasons in this episode.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
One of the most frustrating things about selling is that you don’t just get a phone call from a prospect saying 'they want to buy from you'. That is a very rare situation. It’s an amazing thing if it happens to you. But in reality, most sales opportunities are not quite easy. They actually have a sales cycle.
Listen to Erik as he shared how Array Digital shortened their sales cycle.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
When most people wake up in the morning and roll out of bed, they hope that they will have a good day. In this episode, Erik shares how to choose to have a good day. More specifically, how he goes out and conquers the day.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Kevin is focused on sales and we've recently put enormous stress on training the sales team. One very important element of the recent training was role-playing.
Role-playing can be hard and uncomfortable but Kevin sees it will play a huge role in further improving Array Digital's sales team.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
"Service is senior to selling" is a phrase that Erik picked up from the sales training through Cardone University. But Erik never applied it to himself and to the company. Know what happens to their sales training that made Erik change his mind.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
When Erik was a young software developer, there were a couple of times where he told one of his senior programming colleagues that he figured something out or that something should work differently than the way he thought it is supposed to work.
That colleague’s response every time he suggests something made Erik resent him but later he gleaned some lessons from the experience. Know what the lesson is in today’s episode.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik feels like he is in a time crunch now. Listen to this episode to know why Erik feels this way and know how he takes total control of this situation.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Having a great attitude not just in sales situations but in every situation is a challenging one. Listen in as Kevin shares how he displays a good attitude through many different situations.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Recently, all of the sales people in the company including Erik, Kevin and Erik Thomas (President of Rival Digital) are signed-up for a sales training program and enrolled in it. In this episode, Erik shared the powerful thing about this training.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
If you are like Erik and you try to cram too much into one day, you probably often find that you come up short. This episode is for you.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik learned this phrase from going to learning events with Entrepreneur Organization (EO). Know the 3 rules that Erik was able to apply in his company. It may also be applicable to you!
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Recently, Kevin was joined by a young entrepreneur named Louis Newkirk. Listen to this episode to know his inspiring story on how he started his business at the beginning of 2020 facing a pandemic and how ready he is for his next challenge.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
A couple of weeks ago, Erik shared why he bought an iPhone in one of his podcasts. One of the reasons is that he wanted to try out a new social media app called Clubhouse. In this episode, he shares his experience using the app and why audio-only social media platforms will most likely not become the 'next big thing'.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Sports and business. As different as these two fields may seem, if you know where to look, there are so many other valuable lessons from sports to use in your business organization ~ like having a structured training plan for one.
In this episode, Erik relates his current training for the Ironman triathlon to improving the Array Digital team’s performance.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
One of the things that Kevin and Erik had struggled with for years is to niche or not to niche. And it's hard to niche, especially when you first start a company. You need money to keep the business going so the tendency is to accept basically anything that comes your way.
In this episode, Erik shares how they were able to identify their niche and the benefits of doing so.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
A lot of times in Array Digital, setting the right expectation with clients can be a struggle. But it’s very important to set those expectations with clients early on. So how do we do that?
In this episode, Lael Sturm shared the best way to set expectations with clients and how you can apply them to your business.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Just recently, Erik started listening to two finance books by Robert Kiyosaki. This topic for today's episode is not necessarily in direct correlation with the normal things being talked about on Journey to $100 Million podcasts, but in the Journey to $100 Million, it needs money, the capital to make it happen.
And so, Erik shared how Robert Kiyosaki's books influenced Erik and Kevin’s investment strategy for Array Digital. He also talks about this one investment ' trend' (even Tesla's investing in it!) they recently get into to 'preserve' their money.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik recently interviewed Wendy Pease, an entrepreneur who runs a business in Boston that translates 200 different languages. She is very familiar with interacting with other business people in other countries, other cultures and also exporting what Americans do to those other countries and cultures.
In this episode, Wendy and Erik discuss the advantages Americans have in promoting themselves to other countries.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Although Array Digital is 100% digital, Erik thinks a good way to get someone’s attention is by sending them something lumpy in the mail. He's done it for so many years and he finds it extremely effective. Listen to this episode as Erik shares tips on how you can incorporate 'lumpy mails' into your marketing strategy.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Hiring people and not firing them early enough is one of the common mistakes entrepreneurs bump in to and even Krzysztof Wojewodzic committed this. In this episode, he shared his learnings from the mistake and how he’s able to avoid those bumps more and more.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
When you start a business, you need to establish expectations on how you operate overall. However, as your company grows, you’ll feel the need to change them. That’s what Erik experienced being in the business for quite some time.
In this episode, Erik shares why a change in Array Digital’s company core values was needed and when you should too.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Erik is joined by Krzysztof Wojewodzic, a serial tech entrepreneur and the CEO of Escola Company. Escola is a software agency in Poland that currently earns $2 Million per year. Krzysztof shares his journey and how he grew the company 10 folds (from 5 people to 50) in the span of 3 years.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
The Journey to $100 Million podcast is also now available on a dedicated YouTube channel. If you’re into YouTube, more into videos, or just want to put a face to the name, feel free to subscribe. —
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik had the privilege to interview Omar Khan, a commercial real estate investor. Omar shared how marketing is important in business.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Are you committed? This is a good question to ask yourself every day if you’re starting your own business or already own one. In today's episode, Kevin shares how he stays focused and committed.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik already talked in a past episode about Array Digital's trusted advisors. To reach their goal of becoming a $100 Million per year digital marketing powerhouse, they are accumulating more and more of them.
Here's why you should also start looking for these types of people if you are looking to get your business further ahead.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
For Kevin who has his own business for many years, believing in what he does and in the product or services that he has and selling it all day is very easy. However, it is harder for some of the people in the sales team to do the same thing.
Listen to this episode as Kevin shares how to turn things around when your sales team is in the same situation.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
A culture that Erik observed in corporate America is something called “passing the buck”. It’s a scenario where employees shift their responsibilities to other workers, blaming others for their own mistakes, and leaving the tasks' completion to other people.
Listen in this episode and see if buck-passing is also a common behavior in your workplace.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Here at Array Digital, we don’t sign clients who can’t commit to a 6-month contract. Kevin shares how you can apply to bring the value of a long-term contract to your business as well. —
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
So, you've created a paid advertising campaign, but where does your ad lead? In this episode, Erik shares how having a landing page for your online ad can help boost your advertising results. —
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Should companies require job applicants to submit videos to apply? Here at Array Digital, although we have a pretty rigorous hiring process, we also conduct video interviews.
While requiring applicants to send videos is a controversial topic, Kevin shares the top reasons why they opted to include it and how they do it. —
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Are you in the market for a new laptop for you or your business? Erik’s preferred computer for nearly the past half-year is a Google Pixelbook Go and he shares the reasons why he’s not going back to Windows or a MacBook in this episode. —
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In the last 3 1/2 years, Array Digital is using what we call the ‘digital marketing review’. In a nutshell, it’s a fairly long process and document to get to know a prospect and their business. It's an incredibly helpful tool when talking to potential prospects but just recently we had to cut it back. Here’s why. —
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
If you are looking for something different to do this 2021, this episode is for you. Erik shares how podcasting keeps on giving and giving and giving back to them. —
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In today’s competitive business environment, how do you ensure your sales team have the skills to anticipate market changes and customer needs, and that they are always ready to seize opportunities for your business? At Array Digital, Kevin and Erik believe one of the many ways is through investing in good sales training. —
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Should you allow your employees to freelance? At Array Digital, this is acceptable but employees have to follow some rules. We have built ground rules into our employment policy so the relationship between the business and the freelancer is very clear.
In this episode, Erik shares more information about the process and benefits of allowing employees to freelance. —
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Array Digital has been doing company huddles over the last 3+ years. They gather every morning to talk about their priority, issues and wins. In this episode, Kevin shares why they're breaking off the company huddle to create sales huddles.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Way back last October, Erik announced that they started another digital marketing agency named Rival Digital. This agency exclusively focuses on the HVAC residential contractor market. Erik shares more about Rival and how it is growing in today's episode. —
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Do you feel like you need to be doing something all the time and constantly be on the move? Kevin does! In this episode, he shares what his typical weekday and weekends looks like. Let us know if you can relate or not. —
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik already talked about the benefits of having a morning huddle with your team. But recently, they decided to separate the one company huddle into two huddles. Find out the reason why in this episode. —
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
When talking about commission, most of us think of sales people, sales team or sales professionals. Listen to Kevin’s point of view why everyone is on commission in this episode. —
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
As a small business owner, you may have been asked to calculate what is referred to as an EBITDA accounting report. In this episode, Erik shares how business owners can use it as a powerful tool. —
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Can you believe Erik quit his first professional job before his first day? Listen to this episode to know what happened 25 years after that.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
When you’re starting out as an entrepreneur there’s a lot to figure out. Instead of struggling and trying to figure it all out on your own, you should ask for help. In this episode, Kevin shares why and how you should seek help. —
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
One of the questions Erik got asked in a recent LinkedIn post is: When it comes to scaling a business, how do you account for increasing client load? In this episode, Erik shares 4 strategies that can help you manage them all while keeping your sanity. —
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
One of the problems Erik encountered in the business was about how their payroll is screwing up their books. If you're thinking of switching or implementing a pay cycle, this episode is for you. —
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Unfortunately, sometimes clients won't be happy with you. Every once in a while, Erik receives emails, phone calls, or text messages from clients regarding their projects and the pressure won't go away. Listen and find out how Erik responds to his clients when these situations arise. —
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
It can be tempting to accept a lower price or offer discounts especially for businesses entering a market. However, in this episode, Kevin shares why you shouldn’t and how to handle discount requests.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In business, if you want something, you need to very explicitly understand what you're going after. Erik shares his 'painted picture' for Array Digital in this episode and why it is important to visualize it. —
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Did you know that Erik was once the lawnmower man? In today's episode, Erik shares a childhood story about offering to cut grass to their neighbors and how he’s able to relate the experience to today's business processes. —
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik is actively looking for a salesperson and indeed.com is currently not yielding qualified candidates for him. Have you been experiencing the same? Erik is looking at hiring a recruiter instead and here's why. —
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Recently, Kevin turned down a prospect and said "it would be wise for you to use someone else other than us". Find out why Kevin had to turn this prospect away and when you should do the same. —
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik wants the sales process and opportunities to happen with confidence, speed, and urgency. Find out how choosing Grant Cardone University for sales training helps the Array Digital team achieve this. —
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Some people are unable or unwilling to work on weekends. Is working during weekends counterintuitive? For Erik, he sees this as an opportunity to get ahead.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Have you heard about the Clubhouse social media app? In this episode, Erik talks about this ‘exclusive’ audio-only app and how you could use it to further your business - if ever you’re invited to the app.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Save yourself from underdelivering by setting the right expectations early in the sales process. Kevin shares the benefits of setting expectations early and how to do it, especially when you have operations separate from sales. —
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Here in Array Digital, we invest a lot in training and we’re looking to add more. Is it a wise investment? Find out in this episode. Erik also shares some of the training Array Digital team had signed up for.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Do you still remember the first time you earned your own money? For Erik, it was when he was a kid, during a snowy day in Virginia. It was ‘easy money’ but the experience taught him a lot of lessons that he was able to apply later on when he decided to start his own business.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
When you have signed up a new client, taking the time to properly onboard them can easily be overlooked. Truth is, it is a critical process to make sure your client has a positive experience working with you.
In this episode, Erik talks about how to do a better job when onboarding clients.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Array Digital now focuses on law firms and investing their marketing and advertising campaigns (and salespeople!) towards the industry. Kevin talks about this recent initiative and Array Law in this episode. —
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
How do you get your first client? This is one of the most common questions Erik gets a lot from startup owners. A lot of people are stuck in this step. Are you in the same step?
Listen to this episode as Erik shares the top 5 actionable ways (plus a bonus!) he uses himself to get clients.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
When you’re picking a company name, checking on the availability of the domain name should also be done in tandem. Erik also explains why it is ideal (and can be a struggle) to register it as a .com domain.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
When you finally come up with the perfect business name, you're not done. It is also equally important to know the dictionary definition of the business name you’re thinking of.
Don’t make the mistake Erik almost had when picking a business name. Do your research.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Doing this one thing during the first meeting is a simple way to gain momentum and gallop toward a closed deal. Find out what it is and do it in your next sales meeting.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Are you a budding business owner yet to choose a brand name? In today’s episode, Erik talks about why you need to find a name that is not only easy to remember but is also unique and helps with your brand identity.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik's book, the MILLION DOLLAR JOURNEY: HOW TO LAUNCH A SEVEN-FIGURE BUSINESS is finally out! In the book, he shared the mistakes and, more importantly, lessons he learned in his 8-year journey to achieve a 1 million dollar per year revenue business.
If you are starting or scaling your business, this book is for you.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik and even Kevin had been in so many sales meetings and there were instances (previously) where they didn’t schedule a follow through before closing them.
Listen and find out how this mistake can affect a business deal.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Whether it may be a simple task or achieving a 10-year goal, it always takes more effort than you thought to get things done ~ especially during these times when there can be just too many distractions to finally tick a task off your to-dos.
It’s hard for us to grasp this idea sometimes and really be serious about it but underestimating the effort it takes can cause serious problems - for you and others. Thankfully, there are ways to avoid it. Kevin shares some tips in this episode.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
More than 4 years ago, Erik and Kevin decided to merge their companies to form Array Digital. Each of their teams was told that they will rebrand and have a new company name.
Erik and Kevin did the brainstorming in isolation and then shared their ideas with the team for feedback. Guess what happened.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Running a business is not always smooth sailing. It's a long and bumpy road, with lots of ups, downs, and zigzags along the way.
However, the downs in between were necessary to get to a better time. With Erik's case, it took 8 years and a merger with someone else to get Array Digital to a point where it is well over a million dollar per year business.
So if you’re thinking of starting a business or embarking on a similar journey to a $100 million dollar business, it’s imperative that you keep these 3 things in mind.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
It can be tempting to want to work with anyone who comes in the door, no questions asked. But just as a potential client is evaluating whether your services are the right fit for their needs, you too should take into consideration if the time and effort you need to spend with that lead are worth it.
Take it from Kevin's experience during his sales call with a lawyer (and lead) from New York. Find out what happened in this conversation.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
The path to becoming a Million Dollar revenue business is not like a walk in the park. It’s natural for the journey to come with inevitable plateaus — and you might even need to cross the Valley of Death.
Erik and the Array Digital team experienced it firsthand. Learn more about the concept of the Valley of Death and how recognizing it can take your business to the next level of growth.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
If you want to get something done properly within your organization, there are 3 things the people in your team should have.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Four years ago, Erik and Kevin merged their companies to form Array Digital. They kept their individual company websites running but noticed their teams are identifying themselves as "Erik’s crew’" or “Kevin’s crew" and not as “Array Digital” team members.
To accelerate the merge of the two companies and extinguish the idea of the “old companies”, Erik ordered to shut down the old websites ~ even though they are still getting traffic and leads from them. Turns out rushing the transition is not a good idea. Find out why in this episode.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Array Digital started off as a software company that created mobile and web-based apps for businesses that were amazingly designed so they looked great and worked great too. That lasted for the first year and then we transitioned into being exclusively digital marketing.
It took a long time for people to realize the company was no longer doing apps and software anymore. It’s actually still happening that people have not grasped the fact that we no longer do that and have moved to digital marketing.
We realized that we had to talk about it publicly and often. It couldn’t be just one blog post and then done.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Truths can be discovered by many people. Everything we say is a derivative of the stuff we’ve learned in school or the content we’ve sought out and consumed. Everyone comes to their own conclusions about those experiences and those learnings.
Entrepreneurs that Erik follows on Twitter almost always say the same things. It’s not that they’re copying one another but they’ve arrived at the same truths through whatever mechanisms got them to that point.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Back when Erik was in high school, he wanted to get into the newspaper business. His big entrance into the entrepreneurial world was delivering the newspaper. He didn’t know how to get into it but he wanted to during the summer so he asked his friend if he could take over his route when his family was on vacation that summer.
Erik very quickly learned customer service and how important it is.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
As you progress in anything, you get better. You’ll see big gains but eventually, you’ll plateau off. At that point, you need to change what you’re doing in order to keep growing and reach the next plateau.
When Erik posted this on Twitter, he received this reply: “Insanity is thinking that what got you there would eventually get you out.”
No matter where you are on the Valley of Death, if you want to move, you have to change your systems, your thought patterns, and the way you’re doing things.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Once you establish your business, there are 3 core functions that you have to work on and that have to be working properly.
The first core function is sales and marketing. Since marketing leads to sales and referrals, sales & marketing should be aligned and not working independently of each other.
The second core function is operations. As soon as the contract is signed it is sent to Operations to start onboarding, scheduling meetings, so we can perform, and provide results. If operations are not working, customer retention will go down.
The last core function is accounting and finance: This is how we bill, invoice, keep clean books, project revenue, and make goals.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
It’s been a long time coming but the writing, editing, and publishing of Million Dollar Journey are done and the book is finally available for purchase on Amazon!
It’s available in a paperback or on a Kindle. The audio version is still being reviewed by Audible and will be available soon as well.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
We have strategic goals here at Array Digital. Things like increasing the amount of revenue that we bring in from a particular segment, in this case, law. We want to increase the number of new clients we get in the law firm marketing segment of our business and so we’ve put a lot of strategy behind it. The big push right now is law firm prospects and clients.
One of the things we realized that was inconsistent with that strategy is what we were measuring.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In the early days of starting his own entrepreneurial business, Erik did neither. He subleased a room in a bigger office building because he didn’t have a lot of money coming in and he didn’t want to spend a lot of money on overhead.
More recently, when he started Rival Digital at the end of 2020, they asked the question again. Kevin and Erik looked for places to buy but ended up going with a sublease. Rival seems to be going in the same direction as Array Digital: sublease first, lease next, then eventually buying.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Yes, a digital marketing agency is running a print ad. Can you believe that?
Since we are so heavily focused on the law industry right now, we are looking for niche publications and websites where we can get our message out to their audience who also happens to be our ideal audience.
One of these is an industry newspaper. Erik ordered a copy and saw that no other digital marketing companies were advertising there so he decided it would be a good opportunity.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
We have preached over and over about the power of niching.
When you don’t niche, and you service anybody, it’s challenging for people to help you out and refer business to you. When you are general, people won’t put in the extra effort to figure out who to refer to you.
We saw that for years but ever since we niched down to our 3 markets - law firm marketing, home services marketing, and medical practice marketing - the number of referrals we’re getting has dramatically increased.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
This is all about creating processes. If you do not have a process in place, there is no way you can fine-tune it.
You have to create consistency before you can point out issues, problems, and inefficiencies in your process. Then you can start to see the feedback from clients, data, and trends and improve your process.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
When it comes to getting new clients through your sales funnel and into your business, it all starts with your marketing collateral - things like posts on social media, ads you’re running, etc.
The 2nd step is sales; those leads go to Kevin who then distributes them to one of the salespeople. The salesperson is the first stop on the buyer’s journey.
When the agreement gets signed, we need to shift who owns the relationship to the operations team.
There’s an actual hand-off here at Array Digital with a kickoff meeting between the salesperson, the operations team, and the client.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
This is different than the vision or mission statement of the company.
For example, our mission is to grow to a $100 million company but that may not resonate with the team members.
There has to be a vision that your team can care about and can get behind.
For us, we wanted to create opportunity by building a $100 million company. We want to take all of our team member’s dreams and fit them inside of our goal.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
About 2 years ago, Erik decided he was going to write a book that is now complete and available. He knew that if he tried to work on it on any given workday, he just wouldn’t have the time and it would keep getting pushed back and never finished.
He found that it was best to do it early in the morning, earlier than he would normally get up. Erik would get up at 5 am and write for 1-3 hours a day and he got the book written in a month.
After finishing the book, he realized there were other things he wanted to do with his days. He repurposed that early morning for training for his Half Ironman.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
The people you should fire immediately in your company are the people who are not a good cultural fit and who have no position. These people are a combination of ‘wrong person, wrong seat.’
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
A few years ago we needed a slightly higher quality printer. We had one that Kevin brought to the business which worked well but it took a long time to print on high-quality mode. We needed something that was high-quality without having to wait for that feature.
Erik got with a local company with whom you could lease a printer for $60 a month. What Erik didn’t realize was that he was buying it and making payments on the purchase price.
Surprise #2 on the day of installation was that they brought a big box truck to carry the printer which is massive. It’s too big and takes up too much space.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Rocks are the things that allow you to keep moving toward your goal. They’re not the little day-to-day things but the big things that will get you to your 10-year goals. These are things you’re going to achieve and implement that could change each quarter but will set you on the path to your long-term goals.
What are your rocks?
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
We have been working on our segmentation for the past 6 months or so, deciding that we’d no longer appeal to everyone but instead to 3 industries: law firms, medical practices, and home services. Historically, we’ve done the best for companies in those segments.
But each one of those segments is still huge and can be broken down much further. The problem was: our messaging was still too general.
We focused on law firm marketing for the first campaign. We’ve spun off a new website (arraylaw.com) and have marketing targeted to law firm clients.
After about 4-5 weeks, Erik started to lose patience and pushing extra hard which resulted in rising tensions, holes in the process, and extra work on those involved.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
This happens all the time where you want to put a ton of research into something with extensive planning and strategizing. This process takes forever and by the time you’re ready to make a decision, it could be the wrong one that you’ve now spent weeks and weeks contemplating and working on.
Instead, make a decision quickly and get off and running. If it’s a failure, move onto the next thing.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
The Kindle version of Erik’s book, Million Dollar Journey, is available on Amazon.
Something you might not know is that the Kindle version of a book is published separately from the paperback version which is published separately from the audiobook.
In Erik’s case, the Kindle was the first one ready for market. Erik went to Fiverr and searched for a top-tier person to convert the book into the Kindle version.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
For years, Kevin ran his business without recurring revenue (project-based). He had a rule: everything is done by the month.
If you’re going to look at a good year, then you’ve got to have a series of good months. At the end of the month, that’s a hard stop and whatever happens - from a revenue standpoint - happens. Everything is set in stone at the end of the month. This pushes people to hustle and make sure they meet their goals and quotas.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Array Digital is raising the stakes to ensure we always sell to our ideal prospects. We have begun niching in on three specific personas: law firms, medical practices, and home services companies. We don’t want to lose a big deal so by setting and regularly updating our threshold for deals with customers that may not be not our ideal prospects; the threshold starting Jan 2021 is $10,000. We plan to work towards only accepting clients that fit within our niches. We know that we can do an amazing job within our segments, and we do not want to make mistakes at our customer’s expense.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
This is a situation where the person you have in a particular position is not the right person. What you don’t want to do is keep that person to continue to do that or sliding them into a position that you don’t need. At the end of the day, if you had the seat unfilled, there is not typically a place that you can force them into.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
When’s the last time you updated your marketing strategy? We make a lot of changes as ideas come up, but it is a good idea to regularly update your marketing strategy to make sure it aligns with your current execution. Our original strategy was to market towards l local business only. Since we are meeting with our prospects face to face during Covid, we are able to pitch the same way with potential customers that are not local.
Along the way we also noticed were doing things that no longer fit in our marketing strategy. Once you realize there is a discrepancy, you have to reconcile it. Once we updated our marketing strategy, we were able to cut off projects that no longer serve a purpose.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik operated as a one-person company for 6-9 months before realizing it was time to hire someone else. He advertised and found a person but it was one of the biggest business decisions he ever made.
The idea of hiring someone is to get a lot of the work off your plate and to help you refocus on the business instead of constantly working in the business.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
You have the right person - they’re a good fit culturally and have the experience to make them great at their job - but you either don’t have a seat for them or they’re in the wrong one. In this case, you’re hoping you have somewhere else they can go but if not, you have to let them go.
It doesn’t work to try to put someone into a seat they’ve never done before.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
This is a shoutout to Erik’s friend who he met through a mastermind they are both a part of, Darren Fox, owner of Idea Marketing Agency.
Erik saw a post of Darren on Facebook wearing his company’s hat and they traded swag.
Don’t worry, this episode is not all about hats and trading company swag. It’s about forming relationships with other people in your industry.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
We have a few web series where we interview people live: Managing Partners and Lunchtime Live (which we are winding down now). One each one of these series, Erik has a couple of emails go out.
About 5 days beforehand, he has one go out as a reminder to the person that the event is upcoming. Before, Erik would just try to remember to send it but it’s easy to forget. The 2nd email is sent right after the interview concluded to say ‘thank you, you did great, do you have anyone you’d recommend for the recording.’
Erik has recently automated the draft email and scheduled it for the future. Tune in to hear how it works.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Do you know what your unique ability is? It’s the intersection between what you love to do and what you do best.
As an entrepreneur, you probably started off your business doing a million different things. But you should work toward delegating the things that you do not do well or love to do to others around you. This way, your team will be happier and things run more smoothly.
Then it has to extend to your team members too. They’ll love what they do and do a great job at it.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
As Erik wraps up the writing for his book Million Dollar Journey documenting the process of going from $0 in revenue to a $1 million company, he was going through acknowledgments and people he wants to thank. That includes all of his former bosses whom he learned a tremendous amount from along the way. He acknowledges each in this episode.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik's book is days (hopefully) from being out on Amazon and available for your purchasing pleasure hint, hint. But first, he wants to thank those who directly helped him in writing and getting this book produced.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
As Erik puts the finishing touches on his book Million Dollar Journey, his editor told him that he needs an acknowledgments page. He talked about these people throughout the book but he wrote more specifically on these pages how these different groups helped him in writing this book and getting to this point.
It started with his father who started a video store where Erik worked nights and weekends. It taught Erik so much in leadership, deadlines, making, and keeping promises to your boss. He picked up so much wisdom on how to interact with people.
And more recently, he wants to thank his wife Lia who has to deal with the ramifications of all the initiatives Erik does. He also went into business with her and it was a tough time but they learned so much going through it together.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Ever since the early days of going into business, Erik had a feeling that he would do better if he niched into a particular industry. But he never knew what industry was best and that uncertainty rolled into Array Digital. Both Kevin and Erik knew niching was probably a good idea but didn’t know how to go about it.
Then about a year ago, they joined a mastermind and everyone in the group niches and profess it all the time. The people in the group that are the most successful are the ones with the tightest niche.
Over the past several months, our company started niching and even started Rival Digital that took that to the extreme.
But there have been plenty of times where we lost out on business because the prospect went with a marketing company that focused on their niche.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Erik individually thanks current and former business partners. He owes them a lot because he acquired knowledge by making mistakes, lessons he learned at their expense.
His first business partner was his wife, Lia, with whom he ran a bakery.
The second was Clinton Stevens, his business partner when he was doing DoD work. Erik learned so much about how to deal with people and the government and about the risks of not diversifying your client portfolio which ended up dooming the company.
And lastly is Kevin who benefited from all the lessons Erik learned along the way.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik is putting the finishing touches on his upcoming book Million Dollar Journey which teaches entrepreneurs the ability, the knowledge, and the lessons learned to get to the million-dollar mark.
In the acknowledgments section, he’s thanked a lot of people including his trusted advisors who he thanks individually in this episode.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
We have big goals and we want to keep our growth going. So we want to hire two salespeople at the same time. We have goals this year to reach $3.5 million and so we need new salespeople to get there.
The sales team is working on a lot of sales strategies and meeting regularly to track KPIs, discuss high-level strategy, and review the CRM.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
When Kevin is in a sales meeting, he ensures that he understands the prospect’s business. He makes a point of talking more about their business than what Array Digital can do for them. It becomes easy to bring it back around to their business goals and how we can help with those.
Be invested in how their business is running and how they expect it to grow. You’re there to do more than just marketing and focusing on all the aspects of their business will help you to do your job better as well.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Kevin is deep into sales for both Array Digital and Rival Digital after taking a step back over the past few months, which means he has gotten back into sales calls.
We have a process that we follow during a sales pitch and a slide deck that goes through all of the prospect’s digital marketing. Naturally, a new salesperson will follow from top to bottom because that’s what they’ve been told to do. That information is important for the client to see but you’ve got to know when to stop and change directions to ensure they see the most important information.
Listen to the prospect and switch gears to get into the things that are applicable to them.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
At Array Digital, we’ve had a CRM since the beginning but we haven’t used it to its full potential. Erik and Kevin didn’t track every single movement they made because they had large networks and plenty of people to do business with. They logged basic things including emails and correspondence.
With Glen joining the sales team, they continued in this same vein. But with the sales team growing, it’s become more important to have a CRM that’s in tip-top shape.
It’s harder to do when you haven’t been doing it but it becomes a lot easier when you start a new sales team member on it.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Kevin and Erik have been talking a lot about how we do things at Array Digital and have realized that just because other businesses do something a certain way, that is not justification for doing it just like them. There should be no “that’s just the way the industry does it.”
For example, we bill our clients by ACH while most other businesses in our industry send an invoice then wait for a check to come in the mail with 60-90 payment terms. We set the expectation early with our customers and it’s not a problem because we did that.
There are also things that we do culture-wise that are the “Array Way.” For example, we have unlimited paid time off. It sounds scary but with a few rules in place, it has gone over very well. We also do things in our culture to ensure individual team members get recognition throughout the day. There are so many more things that we’ve implemented here that define the “Array Way.”
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
This happens often with clients who will email us and seem to be experiencing an issue or are upset about something. It can lead to a ton of back and forth between different people. The best thing to do is to stop with the email stream and pick up the phone.
There’s no way to decipher someone’s tone over email. Most of the time, it is easier to not assume and pick up the phone.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
At both Array Digital and Rival Digital, we have KPIs which stands for Key Performance Indicators. These are numbers we track over time because we want to see improvement over time.
About a year ago, at Array Digital, we had an issue with clients paying us on time. So we started to track late accounts receivable. When we first started tracking this, we were shocked that 20% of our revenue was late. That is not how business should work.
We implemented a lot of new processes in order to get that number down significantly. Listen in for ideas of how to get your clients to pay upfront and reduce the number of late payments.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik likes to make decisions based on data. He often hears people in business saying they “think” this “could” happen and making changes to your company based on what could happen can get iffy. You don’t always have to make decisions based on hard data but it’s a great input that is less risky than guesswork.
We have established centralized systems to collect data. But that data is often wrong which can really affect your decision-making process.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
When you’re marketing your company, part of your plan should be an established proven process. You want to have it on a website page that can be publicly accessed and it’s basically a page that says, ‘hey, if you’re working with us, this is the process you can expect.’
That process should be unique to your business and allows the prospective client to picture themselves working with your company.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik has been training for a Half Ironman that he has coming up in June. His fitness resolutions for the year are to train for and do well in the half ironman but also to get a 6-pack. This requires good nutrition. As he’s been focused on nutrition, he’s come across 2 fitness apps with great business models that have inspired him to create products of his own.
The first app is called 6-Pack Abs in 30 Days. Each day, you click on the app and just press start. From there, it shows you exactly what to do with a countdown between each exercise. You do 13-21 exercises back to back. It only takes about 10 minutes and requires no thinking; it tells and shows you exactly what to do.
The other app is called Romwod which he discovered when he used to do Crossfit. It’s similar to the ab app in that it shows you what you’re going to be doing, taking the guesswork out of it.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
You have probably noticed guarantees in the business world. Think about slogans and business names that promise things. For example, One Hour Heating & Air has a slogan “We show up on time or you don’t pay a dime.” That’s their guarantee.
Think about what you can do for your guarantee; it’ll help you stand out from your competition.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik recently bought a brand new bike but before buying a new one, he thought about buying a used bike. He started to look at bikes for sale online. The problem was that these online sellers generally don’t give you all the information that you need requiring you to do additional research. If you do contact them, they’re slow to get back to you and you have to schedule a time to come and see the bike. It’s an inefficient process.
He discovered a website called theProsCloset.com. Their business model is to solve the problem of buying a bike secondhand. They buy the bike from the individual, inspect it, fix it as needed, then list it with all the information you’d need to make a decision to buy. Plus, they have it listed at a discounted price from the current retail price.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
If you’re about to start a business or you have a business but you don’t have these, you need to go back and establish the 3 things that make you different: your 3 uniques.
If you’re developing a new business, think about the things that will make you stand out from the competition. If you have an existing business with a broad audience of customers, you start to figure out what makes you different and what will help to propel your business forward.
You can ask your clients: why did you choose us over the competitors?
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik recently came across a website called ModernPostcard.com. They give you a small piece of code that you can drop onto your website to track what users come to your website. That code results in the company looking up the IP address of the person that came to your website then finding the physical address from there. With the physical address, you can have a postcard automatically sent to them.
This postcard is customizable and can be the introduction to the sales funnel.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
You can’t focus on everything, you have to focus on what’s most important. Look at setting 3 company goals that you can focus on and actually hit, making sure those are the most important things you should focus on.
You can break those down into monthly or quarterly goals that will help you achieve those ultimate goals. Everything can’t be at the top of your priority list.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
This may seem like a ridiculous question but there’s been a lot of discussion about it around here. Here’s why: When Kevin and Erik first merged their companies, one of the things they were lacking was validation but they wanted to portray the amount of experience they have in the industry. Between the 2 of them, they had been in business for 10 years so they were willing to say they were a 10-year old company.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
If you have a 10-year vision or even a 5-year plan in mind for your business, then you’re not going to get there if you don’t have a 1-year plan. This is something you can see yourself obtaining on a short-term scale that supports your 5- and 10-year plans.
A 1-year plan is something you have a lot more control over. We have 3 goals for the company on a 1-year scale and, of course, many of our team members have personal goals as well.
If you’re not sure about creating a 1-year plan, go to your team. Talk about where you see the company going and get their feedback to ensure it’s aligned with what you’re thinking.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
We are looking to hire 3 new people here at Array Digital.
First, we have two digital sales positions. We can teach you the digital marketing aspect when it comes to sales if you do have a background in sales. You can be anywhere in the United States although we give preference to people in the east coast timezone.
Next, we have a part-time bookkeeper and administrative assistant who will work side by side with Katya, the only person working on the books now. We need this person to be located in Hampton Roads to help out with things going on in the office.
If you are interested, go to our website at thisisarray.com/about-us/careers/
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik and Kevin have concluded that we need 2 more salespeople at Array Digital to achieve our revenue goals for 2021.
We ended 2020 with about $2.35 million in annual recurring revenue. We want to get up to $3.5 million by the end of 2021. We did an analysis and concluded that every single month, our overall monthly revenue increases by about $2,750. If we did nothing different and continued in this way, we would end the year at about $2.7 million.
We fall short of our annual goal and hoping for the best is not a great solution. Erik and Kevin have decided to hire 2 new salespeople for a variety of reasons. Listen in to learn those reasons and why you should consider hiring more than one salesperson rather than banking on just one.
If you are a salesperson interested in this position, apply at thisisarray.com/about-us/careers/
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
One of Erik’s new year’s resolutions for 2020 was to finally write a book about the beginning of his business journey. He’s been self-employed for 11 years now and it took 8 years to break through the $1 million revenue per year threshold. He is often asked by new entrepreneurs how he did it. So he put it all into a book.
It took about a month to write it. The much harder part, he later found, was editing it. The written book has been edited 5 times now, twice by Erik and three times by professional editors.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
If you hire a vendor or someone to do some work for you, and you agree on a price and scope of work, you need to be inflexible when it comes to modifying it.
This happened to us recently where we agreed on a price and scope then the vendor tried to modify it after the fact. We realized the new scope was not what we wanted but we had allowed it to be changed. All of a sudden we were agreeing to a price we didn’t want with the product not matching what we’d originally wanted.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Recently Erik got a call from his financial advisor and Erik told Owen that he should give him deadlines. With everything Erik’s got going on - running a business, recording podcasts, his personal life - other things will get pushed to the back burner.
We’ve seen success at both Array Digital and Rival Digital when we give our clients a deadline and follow up with a phone call when they don’t follow through with them. This is especially important in the onboarding process.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik is currently trying to bring our new service offering to some existing clients. We updated our SEO and Google My Business offerings because we found way more effective ways to do these services that bring superior results. The previous way worked and we did a good job but now we know how to do it even better.
But with the new way and the new results, comes new pricing. It’s more expensive for us to do it this way, nearly double the price.
We decided that new clients definitely have to get onto the new offering. For legacy clients, we didn’t make them switch over right away. We gave them the option, they could decline or accept, and if they declined, we’d continue to do it the old way.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
It’s the beginning of the new year and that means new years’ resolutions. Most people write them off right off the bat knowing they’re not going to stick with them. Some people still go through the theatrics of coming up with new years’ resolutions because they feel that’s expected of them but they know they won’t stick to them.
Kevin and Erik have gotten very purposeful with setting new year’s resolutions both personal and for the company.
They have found success sticking to their resolutions in different ways whether that be to hold themselves accountable or to blast the resolutions out publicly.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik is so close to getting his book out, all about his journey to building a $1 million+ business.
After he wrote and edited it, he decided that he would read the audiobook and there were a lot of lessons learned as a result of reading his book out loud.
Lesson #1: He found a lot of mistakes he didn’t anticipate being there. They were mistakes that, if he had gotten someone else to record the audio, they would not have picked up on them.
Lesson #2: Reading out loud sucks.
Lesson #3: Read out loud the book and record it before you conclude that the editing is done.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
You do not want to drive traffic from your ads to a generic landing page. Ideally, every different kind of message you have in a Google or Facebook ad, that same message is carried over to the landing page that the ad leads to. You want what the person searches for, what they see in the ad, and what they see on the landing page to all match.
That’s what Google refers to as your Quality Score and you can increase that by making sure all these areas remain consistent.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Many times during the course of Erik’s entrepreneurial career, he has agreed with someone - whether a vendor or an employee - on a particular scope of work. Despite having doubts going into the agreement, Erik would go with it and when that person would inevitably stumble, he would give them a pass.
In retrospect, that’s a mistake. If someone tells you they can and will do something, but later try to come back and renegotiate the agreement, you have to put your foot down and hold your ground. Remind them of what they agreed to do.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Although we are a digital marketing agency, Erik believes in using snail mail to get the attention of ideal prospects. Think about it: if a postcard comes across your desk, you are likely going to take a look at it. Even if you don’t take action on it, it will likely get your attention especially if the envelope is handwritten and addressed to you. The same cannot be said for an email.
Here at Array Digital, we’ve sent out postcards to ideal clients in different industries over the years. But it was always a typed out postcard sent to hundreds or thousands of people at once. The goal was to build brand awareness.
At Rival Digital, they decided to take this gesture one step further and personalize it with the name of the prospect. It’s a lot of work but it’s very compelling!
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
When you look at growing and scaling your business, you have to look carefully at how things are built, designed, and at your processes. If you pick up the book Traction, which is highly recommended by Kevin, they cover simplicity.
Most businesses are too overcomplicated to experience the growth that they want and they have a foundation that cannot be built upon. You have to streamline your processes before you can build and have the success you’ve set out for.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
At Array Digital, Kevin and Erik spent a lot of time developing core values, a mission statement, a vision statement, and finally, at the end of 2020, they worked on our purpose. These are things we follow on a daily basis and are worked into the fabric of how we operate.
The core focus should be simple and laser-focused on one thing. This is easy if you have a niche: “Be the best at this.”
This will help you avoid distractions and opportunities that are outside your niche.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
With the start of the new year comes the time to set new goals and resolutions.
Something Kevin did was planning them at the end of December, developing a system to track them every single day, and journaling throughout the day to update those goals. But he doesn’t stop there: he has another goal tracking spreadsheet as well.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Kevin and Erik recently created an initiative called the Founders Club where once a year they will select a few team members from Array Digital and take them on an all-expenses-paid trip. In order to get into the Founders Club, they have to hit a few criteria: If they are a salesperson, they have to hit at least 105% of their annual sales quota, which is $5,000 of monthly recurring revenue. If they are not a salesperson, they have to have been at the company for 5 years and every 2 years thereafter.
This is a good way for them to recognize people who have done more than expected or have been with the company for a long time. December 2020 was the first time this was announced.
In early January, we found out that Jamal’s 5-year anniversary was not actually in December but in January. He had been announced as part of the Founders Club. This led to a debate about when someone’s official start date should be because Jamal actually started as an intern then became a full-time employee in early January of 2016.
Congratulations to Jamal, Katya, Glen, and Jason for making it into the inaugural class of Founders Club!
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Around May of 2020, we were awarded with our regional chambers’ small business of the year for Chesapeake. It means a lot to us and we fought hard to win this; it was not something that came easily. Kevin nominated us for 3 years.
This isn’t an award that you vote for; it’s all based on financials, business strategy, company culture, growth, taxes, they look at everything. Applying is an extensive process but persistence paid off.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Kevin has been journaling his goals every day but there’s no use having goals if you can’t track them. There are tons of free apps to track your goals but Kevin finds it easier to track them manually.
He uses a form and spreadsheet with Google Forms where you can add your own fields. Kevin has year-long goals like going to the gym for 180 days this year.
When you make a Google Form, there’s an option that allows you to connect the form to a spreadsheet. He was able to then clean that spreadsheet up and pin it to his browser so that he can check his progress every day.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
For the last year and a half or so, we’ve been going live on social media pretty much every Friday where we invite guests from our local community to chat about different topics. It’s been interesting but we decided to drop it because we realized we expend an awful lot of effort and time creating general brand awareness.
With general brand awareness, you’re getting your name out to the general public. We’ve generated a lot of business because of that but we’ve recently segmented into 3 more narrow industries. We realized that we need to be spending more time on brand awareness within our niche industries. We’re going to shift from general brand awareness to more targeted brand awareness.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
These are the takeaways from the Hiring and Firing chapter of Erik’s upcoming book Million Dollar Journey.
1: You can only scale so much as a solopreneur. In order to grow your business, you are going to need to hire people.
2: Hiring is a huge responsibility. As the employer, you become responsible for your employees’ financial wellbeing and their careers.
3: Create a sense of team.
4: Provide learning opportunities for your employees.
5: If an employee is not a fit, be honest. Let them know early and often about their concerns. Don’t let them be surprised that you are going to fire them.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
The first way Erik invested in education for his employees was by buying them books in addition to taking the whole company on a trip to a conference. At the time, Erik just assumed everyone else would love this because this was how he learned best. And from a company cultural standpoint, it was great; they hung out and ate together a lot. But people came back not having taken much away from an educational point of view.
He realized that's not the best way to educate his employees. So he asked them what is. Some people said they like to watch videos, others learn best by doing projects, others by hearing it from other people. Everyone had a different learning style.
So he decided to create individual learning plans for each person. That worked well for a while.
But once Kevin and Erik merged, they got away from that and didn't have a learning plan in place until very recently.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Unless you want generic clients, stop attending generic networking events.
In the last few months at Array Digital and even more so at our sister company, Rival Digital, we have been focusing more and more on niche segments. At Array, we recently selected 3 segments we’re going to focus on. Over at Rival, it’s a lot more focused just on residential HVAC contractors. For each one, we have a very specific group of people we want to get in front of.
In the past, we were part of a lot of generic business groups; basically, if you were in business and you wanted to meet people, Kevin and Erik were there. They’d spend time and money to get a membership because it’s great for general brand awareness. But now, we are no longer concerned about trying to reach everyone.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik has recently gotten a lot of email communications from companies he, frankly, forgot about. These companies are waiting for a sales opportunity and right around the holidays is the perfect time. He was getting flooded with email newsletters that he never signed up for and he unsubscribes.
Here at Array Digital, we have an email newsletter, but we don’t just add people whenever they have some sort of transaction with us. We have a double opt-in so we know that the people we send our newsletters to really want them.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Late 2019 Erik bought himself a carbon fiber bike to train for his Half Ironman in 2020. It served him well until very recently when he was involved in an accident and the bike was destroyed.
He contacted a company called Broken Carbon, based in Colorado, to ask if his bike could be repaired. He sent them pictures of his bike and shortly after he received their response. They were honest and told him his bike was beyond repair. He appreciated their honesty and their follow-up email. They told him he could turn the bike into something new, and sent him a picture of half a bike frame they had turned into a lamp. It was clearly a joke and Erik thought it was hilarious.
Humor, when used appropriately, can improve a customer service experience. It humanizes the interaction. You just have to know when to use it.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
We have started a new podcast series called The Managing Partners Podcast. It consists of Erik or Kevin interviewing managing partners of law firms about their business and how they're growing it. There are three major benefits to interviewing lawyers about their business. We learn more about their industry and how they operate. This is important since we work with lawyers and always want to stay on the forefront of how their business operates. There's potential they might need our services. It's a great way to start that conversation in case they do. It gets us exposure. We typically ask for referrals for other lawyer friends that might want to be on the podcast and often receive them. The repeated exposure is good for setting us up experts in their industry. Think about how you can use a podcast or a livestream to talk to your ideal prospects.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
We have had this podcast for two years, but it took us a long time to figure out we could re-use the content from it in a variety of ways. For instance, we realized we could start recording ourselves on video while we record the audio since we stand in front of a microphone when we talk. It then took us a while longer to realize we could chop up that video to create a bunch of micro-content in the form of still shots and short video clips with captions. Most recently we realized we weren't using the full video anywhere so we just started uploading those to Youtube.
If you're putting out content it's just smart to use and re-use your content in a variety of ways. When you do that it's important to customize your content for the platforms you'll use it on. Examples are creating short intro and/or outro videos and audio to give a more polished look. But you shouldn't let an unfinished product stop you from putting it out there for others. It's more important to start and polish as you go along.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik and Kevin recently started a new niche digital marketing agency in September. As of now that agency has one client and two employees. They have big goals for that agency. One of them is to get to $1 million dollars of recurring revenue per year, in the first year. In order to do that they will have to secure just over $83,000 per month in recurring revenue.
It's a big goal, but when it comes to goals you should set them high. Setting big goals makes you work harder to achieve them, and even if you don't, you'll be that much closer than before you started. Think about your goals and how you can set them higher.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
It's the start of 2021 and time for people to set New Years Resolutions. Erik got serious about resolutions in 2019. He set out a goal to run 1,000 miles that year and he did it. For 2020 he set a goal to compete in a half Ironman and he did that. He also set some business goals that weren't quite accomplished, but we got that much closer to achieving them.
The trick to setting good goals for the year is to make a plan for them. It's easy to lose sight of a goal if it isn't specific or measurable. Erik recommends getting very specific about your goals, making a plan for how to achieve them, and then tracking them on a regular basis. He's also a fan of telling people that will help keep you accountable.
Erik has a couple of goals this year: Shave 36 minutes off his Ironman time, get 6-pack abs by his birthday in June, take a big family vacation, and get to $3.5 million in annual recurring revenue.
What will yours be?
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
At the end of 2019 Kevin laid out some professional and personal goals he wanted to achieve in 2020. They included joining an advisory board, reading 24 books in the year, reading 100 digital marketing articles, getting to the gym 15 days out of the month, and booking 10 in-person speaking engagements.
Now, at the end of 2020, Kevin admits he fell short on his goals. Some were impacted by COVID, like the in-person speaking engagements and going to the gym, but some he knows he could have done better with.
Now is a good time to reevaluate your goals and set new ones. See what goals you can set for the new year and revisit old ones.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
There is a raging debate at the end of 2020 about whether the office as we know it is completely dead. Some people say they don’t need an office and can work remotely forever while their opponents say “not so fast.”
Erik happens to be part of the “not so fast” camp. Human beings are creatures of habit and can’t quite be satisfied with remote work.
As the COVID vaccine rolls out, people will become more accustomed to the old way of doing things.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
We are just days away from the new year. If you haven't started thinking about your goals for 2021 now is the time. Most people start planning for the new year in October, but if you haven't yet there's still time. Don't wait until Monday, January 4th to start planning. There will be a lot to catch up on, so take some time to work on your goals for the new year now.
Also, thank you to everyone who has followed us on this journey and listens to our podcast. We hope you are safely enjoying time with friends and family. Happy New Year to all!
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
On this daily podcast, we talk about all the things we’re doing at the company, all of our thoughts on how we want the company to run, and our strategies moving forward. There is very little that we hold back from this podcast.
If you’re a listener or you watch on YouTube, you are getting about 95% of the things that are happening or will be happening at both of our companies. The things that are said on this podcast to the whole world may not be repeated in a private setting at the company. There are not a lot of opportunities to listen to exactly what the boss or CEO at your company has planned for the company.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Kevin spent over a decade running an agency where they had lots of points of contact. Every member of his team would talk to the client individually and on the client side, we had tons of different people that would email and call our team.
At Array Digital, we had clients talking to every member of the team. Over the last year and a half, we’ve established a single point of contact very early in the sales process. The salesperson will establish that Jamal is the single point of contact to act as a liaison for the entire project.
It’s also important to establish a single point of contact on the client’s side. There’s no way to avoid having contact with other people on their team but ensure that there is one main person that everything is filtered through.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Recently, Erik sat down with the Rival Digital team and talked about how things would likely get slow as we head into the last 2 weeks of the year.
What we’ve found over time is that the whole week between Christmas and New Years’, the business world just shuts down. But that actually starts in the week before Christmas too.
Last year, before COVID, we let our staff work from home because we know work would be relatively slow.
The Rival Digital team decided to invest in that downtime and do some marketing during that time. They decided to put together a list of prospects and send postcards to them.
More info on Rival Digital, our marketing agency that focus exclusively on HVAC marketing, at https://rivaldigital.com.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
This is a quote from Thomas Edison that has played a big role in the business.
In thinking about your goals in January, you may have a vision but if you don’t set KPIs, milestones, and smaller goals along the way, you are not executing them effectively.
This next year, we’re going to be more intentional about what goals we’re setting and not just setting a big goal for the entire year. Those big goals can be broken down week by week or month by month to ensure we are executing on them.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Here at Array Digital, we’ll look at a product or service and get wow’d by all its features and we want that shiny new toy. But then we have to stop and say, what problem are we actually trying to solve. Sometimes it’s not clear; we just want that new toy and everything it promises.
We recently pulled the plug on a piece of software we were evaluating because we just weren’t convinced. It was an ERP that basically runs your entire company.
Think about: Can it make us money? Can it save us money? And, even if we do get increased efficiencies, what does that look like?
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
We got new swag here at Array Digital: hats, T-shirts, hoodies, and long-sleeved tees.
What’s the big deal? We haven’t bought swag for the company in about 4 years. It was time for us to invest. When we made that first round of swag purchases, money was much tighter than it is now. We wanted to buy this swag to give it to our employees.
There’s a lot of pride in seeing all your employees wearing your company name and it helps us, in the long run, to retain people.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
If you think masterminds are too expensive, think again.
A lot of people think about joining a mastermind group but are nervous about the price tag that comes along with it. It can rack up to several thousand dollars. Erik has been involved in a couple masterminds and they have completely and permanently changed the business.
Kevin and Erik are also part of a digital agency mastermind that is not quite as expensive.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
One of Erik’s New Year’s resolutions for 2020 was to publish a book this year. And he’s made it happen! His first book will be published on December 26th.
Why did he pick that date? It took the entire year for him to accomplish this. He wrote the whole book last December of 2019 then went through the rest of the book-writing and publishing process. All the pieces have come together, he just needs the final artwork then it’s off to the press.
The book is all about his 8-year journey to go from $0 in revenue to $1 million in revenue. Since then, it’s taken about 2 years to double that to $2 million. The first million is the hardest so this book goes through why it’s so hard, what problems Erik encountered that you are likely to also encounter, and lessons learned from all the stumbling blocks over 8 years. There are tons of takeaways.
If you buy this book, you will be able to take your business over $1 million way faster.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik is coming to the end of his first book-writing journey. He started writing it in December 2019 and finished it in a month but it has taken the rest of the year to complete the book-writing process. He found that writing it was easy but then he had to edit it four times through.
He also has a graphic designer creating the cover which he can soon send it off for printing. The last step is creating the audio file for the book.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Time and time again, we continue to battle expectations and set the proper expectations. Typically when something happens and something goes wrong, it comes down to communication and setting the right expectations. Sometimes we get caught up and don’t document benchmarks and it’s too late to do it once the project and work have started.
If the expectations are super high, you may not price it properly then you’re getting paid less for more work. There’s no way to go back and change it in that situation.
Do your due diligence to set the right expectations from the beginning.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
It is the end of 2020 and things like in-person get-togethers can’t really happen including our annual office holiday party. Here at Array Digital, however, the majority of our staff is not local so we are already a remote company. We are an office-first remote company.
Last year, we flew everyone and their partners in for a big holiday party on a Saturday. We had limos take us around, happy hour, dinner, then drinks and dancing afterward. We wanted to do something even bigger this year but the reality is that it wouldn’t be responsible in 2020.
A virtual holiday party is the next best thing so we’re going to do the kinds of activities we normally do at our Christmas party including Array Digital trivia.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
There’s an app out there called Shapr that works just like Tinder but for professional connections. With 2020 bringing so many challenges, we can’t be at the networking events we would normally go to. Shapr may be a good solution for you.
You create a free profile and based on your background, skills, or interests, you can swipe through people and find others that you want to connect with. You can seek mentorship, use it to find new hires, etc. and it’ll align you with people who are similar to you.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
This has actually happened twice recently. It’s a mistake.
In one of the situations, we didn’t give the person quite as big of a raise as other people would get under the same circumstances because there were HR things going on. For the other person, it was more for appeasement but we didn’t know if it would solve the underlying HR issue. It solved the situation for about a day then the same issue popped back up soon after.
In retrospect, if you have an HR issue with someone, you need to red flag that and when their annual review comes around, they don’t get a raise. Red flag things by having written warnings. The first step is an oral warning. It’s clear to the employee that this is a warning; it’s not a casual conversation. Step 2 is the first written warning, then a 2nd written warning, and finally, termination.
If you have someone progressing through those disciplinary actions, they should be considered on a different path than the other members of the team.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
At Array Digital, we have clients in 29 different industries which means we do have nice diversity among our clients but it also brings challenges.
But if you take the HVAC industry, for example, they all need the same things and their websites need the same features. You can certainly customize their websites but, on the backend, there is similarity among them which simplifies the process tremendously. We can predict what every single customer needs and get really good at doing that.
When you have a company that doesn’t niche and one that does, you really see the benefits of niching.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
At the beginning of 2020, we decided we were going to double the revenue of our company in 2020. We started off strong, then a few things happened (COVID), and we’re going to miss that goal. We’ve had a pretty strong financial year but we missed our goal. It’s good that we didn’t give up on our goal even if it was a stretch goal but a goal doesn’t mean anything unless you put it in action.
We needed to be very clear about where this revenue was going to come from early on in the year. It’s not enough to just hope that more clients will come through. It takes serious action like hiring new salespeople, putting aside money for advertising, etc.
Erik is putting this plan into effect now for next year and you should think about actionable ways to attack your goals for next year. Without a plan first, you won’t get the results.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik recently realized that the Array Digital office is kind of cobbled together. And what better time to redecorate than during COVID when no one is at the office?
We’ve expanded the lounge, created a wall to improve the desk layout, we’re going to paint, put down some area rugs, just give the place a general spruce up.
The office became the way it is because when Kevin and Erik first merged, they rented a Uhaul, took it to Kevin’s old office to load up all of his furniture, then to Erik’s old office to do the same, then brought it all to our current location. Then they got busy with work and never really evaluated whether the furniture made sense or not so that is exactly what they are doing now.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Very early on after starting his own business, Erik started networking with local business owners and influencers. The problem with starting a new business is that a lot of new owners will not let their network know that they’ve started a new business. They keep it to themselves and it’s a mistake. You need to get out there and network both with people you know and people you don’t know.
There are many different networking events you can go to, some more generic in nature and others that are more specific to a particular niche. For us at Array Digital, Erik has concluded that it only makes sense to network with niche groups. We have niched down recently and we want to be targeting business owners in those 3 segments.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
For the last 2 years, Erik got serious about New Year’s resolutions. In 2019, he decided he was going to run 1,000 miles in a year. He set his mind to that goal, determined how he was going to make it happen, and held himself publicly accountable by reporting on social media and within the company. Because of all that structure, he nailed it and got it done by Halloween, 2 months before the end of the year.
New Year’s resolutions are so often a thing that people say with a smirk, don’t make it measurable, and don’t do the steps needed to meet them. For any resolution, you need to have a plan, execute it, and hold yourself accountable.
Erik’s New Year’s resolutions for 2020 are as follows: Kick ass at a Half Iron Man Publish a book Collect $2 million in revenue Get to a monthly recurring revenue of $4 million
Listen to the episode to learn how Erik has fared on his New Year’s resolutions this year.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Way back in the archives around 1998, Erik was a civil engineer working as a construction project manager. He came up with an idea for a website that would join homeowners who need work done on their house with contractors who wanted to do the work. Think Angie’s List.
But he didn’t know how to program so he had to teach himself. He used Microsoft FrontPage which would create a website. But he got stuck on the registration page so he ended up hiring a freelancer to help him create this site.
Erik obsessed over this website for a year and a half, spending nights and weekends learning everything he could on software development. He launched it in ‘99 annnndddd...nothing happened.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
A couple of years ago, when Erik started listening to GaryVee, he came out with a concept called the “Content Reuse Framework.” It was an 81-page slide deck showing exactly how he repurposes content.
Erik downloaded it and studied it pretty closely to understand how GaryVee was putting out all this content every day. GaryVee has been saying for years that no one - including himself - puts out enough content.
That is why we now film our podcast recording sessions and it can be formatted in different ways for different platforms. Video is key to repurposing content so we try to do everything through video now.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik had already created a website called measuredmile.com that was a concept similar to Angie’s List and was supposed to connect homeowners who need work done with contractors. It was a brilliant failure because he didn’t market it.
One year after Thanksgiving, he and his family went out to an arts & crafts fair and he saw a booth that was marketing their URL while very few others were. This was the early days of the Internet but hardly anyone was displaying a URL.
Erik had the idea to create a marketplace where vendors could post their wares and people could buy them. He built it out and it worked!
But, once again, he didn’t promote and market his products enough. He neglected the system and fewer and fewer vendors chose to upload their products there.
Lesson learned: Don't just build it; market it.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Back when Erik was in high school, his dad retired from the air force and opened a VCR shop. He ended up having 2 video stores and during the summers, nights, and weekends, Erik would work there until college.
One of the biggest lessons he learned was to be truthful with customers. For example, people would come up to him and ask, “Is this video any good?” They want his opinion. In that moment, he had a choice to make: 1) If he says he recommends it whether or not he’s seen or likes it, they are likely to rent the movie; or 2) If he tells them the truth that it’s a terrible movie, he may lose a sale.
He started off saying yes to everything but quickly changed his approach and gave his honest opinion. What he realized was that it didn’t have to be a yes or no situation. He could frame it to redirect the conversation to help them find something even better.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
If you’re an employee, if you can gain access to your leadership’s vision and strategy, then you could potentially give yourself a leg up for opportunities with that company. It allows you to align yourself with that future and fit that with where your company wants to go.
If you are an employer, do you have an outlet where you’re discussing your vision and your path? If not, you are not allowing your employees to have that leg up.
You could start with a monthly internal meeting or putting it into social media posts. Think of ways to get that message out to your employees.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
When Erik was in navy contracting, he had a 2-man navy contracting company named Syntactical where they did software development for the navy. Erik came up with the name, reserved the domain, and named their company.
He quickly realized that no one knew how to spell the word syntactical which is crucial for a business name. They ended up shutting down the company after 4 years. The lesson learned here was to pick a name for your company that you can communicate easily to people. When you say it, they need to be able to recognize it and be able to spell it in their head. Pick a name that’s VERY simple; the simpler, the better.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Which is better: productivity or efficiency?
Kevin talks about a concept called ‘True Productivity’. Is productivity how many things you do or how efficiently you can do them?
Productivity is quantity. For example, how many social posts you can put out a day for multiple clients. It’s checking off a box.
Efficiency is quality. For example, you put out all those social posts but you misspelled words, put in the wrong picture, didn’t generate any engagement, etc. That is not being efficient because the quality is low.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
There is a phrase you’ve probably heard: “The riches are in the niches.” What this means is that if you narrow the focus of your company, you can make more money. It seems counterintuitive because you want to service everyone. But you need to narrow your focus to a particular demographic.
Here’s an example: If you break your ankle, are you going to go to your PCP to do an X-ray and put a cast on it? No, you want to go to an orthopedic surgeon. You want a specialist to take care of this.
It’s no different here at Array Digital which is why we’ve been rethinking our business. Our clients want an agency that knows their business inside and out; they want us to already know the specific challenges they deal with.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik and Kevin have started a new mastermind called Array Mentors.
They are part of several different masterminds and they don’t intend to replace them with this. But instead, they intend to bring things they’ve learned from other groups but with a different focus. The focus will be on companies under $1 million in revenue and getting them over that mark. It’s for people who are dedicated and are trying to take their business to the next level.
If you are a dedicated entrepreneur, freelancer, or business owner, feel free to go to ArrayMentors.com. It’s going to be selective and limited with people who can add something to the group. There will be 2 meetings a month, a slack group, and other experiences as it continues to grow.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
How in the heck did we come up with such a lofty goal of $100 million dollars within 10 years?
About 3 years ago, a moderator reminded us of how companies overestimate their accomplishments in a year but undermine their possible accomplishments in a decade.
We thought it through and talked about having more offices, having more employees, but thought... what is true success? The biggest metric of success that's unfakeable is revenue!
We calculated about $40 Million in 10 years, realistically, but why make goals that are easily obtainable? If you set your goals high, you'll work a little harder to get there.
Learn why we've stuck with the ridiculous number and how we use it to drive our business in today's episode. —
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Kevin and Erik opened a second agency from scratch: Rival Digital. It’s so new that the website hasn’t even been established but they’ve hired two employees and started prospecting already.
But why did they start another one?
Well, Array Digital, their primary agency, has been around for a while developed from work that both Kevin and Erik had done for years before merging to form Array Digital. They’ve gained so much knowledge about what works and what doesn’t work including niching, which we’ve done recently. But, at Array Digital, niching is risky because we’ve got a lot of good things going on. We’re more of a full-service digital marketing agency and we haven’t really niched.
Erik and Kevin wanted to niche very narrowly so that’s why they started Rival Digital to be a digital marketing agency for residential HVAC companies and only on that.
More info on Rival Digital, our marketing agency that focus exclusively on HVAC marketing, at https://rivaldigital.com.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Up until about six months ago we were willing to do digital marketing for just about any established business that needed it. When Covid hit we started to rethink that. We lost our biggest client, who was a retailer. It hurt. That's when we started to look at the different industries that we serve and we noticed some are more recession-proof than others, and we do really well for those industries.
The industries we’re talking about are law, medical and home service industries. While some marketing agencies focus on specific niches, we are not there - yet. The pandemic forced us to narrow down the segments we serve, and it’s been really good for us and our clients.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Recently Kevin interviewed Stephanie Messas, a lawyer based in New York City but originally from France. She helps French businesses do business in the United States.
One way Stephanie saw success during the pandemic was by having everything digitalized. Everything she works on is in the cloud. She prides herself on being a business partner to her clients which means she had to be very good at communicating with them. The modernized law firm format sets her apart from her competitors.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
There’s a big debate whether every single client should pay the same amount for the services rendered. In this episode, Erik summarizes the two biggest philosophies out there regarding the two sides of this debate.
The first side is: yes, everyone should pay the same amount. If one client finds out they’re paying more than another, they’ll be mad. But what happens if you raise your price for new clients? Do you raise your price for old clients as well? If you do, you’re going to have some issues that you’ll have to deal with.
Another option is to change the price for the client based on some factor that you objectively or subjectively set in advance? Many people say you should base your price on the value you deliver to the client which varies based on the client’s situation.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
There are two big categories of salespeople: hunters and farmers. The difference between them is how they go about getting prospects and turning them into clients.
A hunter is a salesperson that goes out and meets people and very quickly tries to convert them into a prospect. They offer value quickly so they can start to talk business and get them into the pipeline. They’re actively going out, actively getting business, and actively trying to close them.
A farmer is pretty much the opposite. A farmer may start a podcast, interact with people on social media, go to events to network, but they don’t press too hard when it comes to converting someone into a prospect. They are more so invested in business development and doing things to bring awareness to your business. It’s a longer process, takes a long time to pick up speed, but it is still a completely valid sales strategy.
We’re looking for hunters.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Recently Kevin interviewed Stephanie Messas, a lawyer based in New York City but originally from France. She helps French businesses do business in the United States.
She launched her practice last January and it’s been very busy during the pandemic. But there are certainly plans that have been put on pause just like most businesses have experienced.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
We’ve talked about niching in the past and it’s something we are exploring at Array Digital and at our new company, Rival Digital. The riches are in the niches.
What’s been especially interesting is a pattern: when you niche down, you plant the idea in everyone’s head of what specifically you are going after. If they happen to hear of someone who needs that particular service, they automatically think of you. In this episode, you’ll hear several examples where that’s happened with Erik and the people in his network.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
It's really interesting to Erik to see new entrepreneurs who start off billing by the hour. He's not quite sure why they do it but he has a few theories. He himself started off billing by the hour as a new entrepreneur. He saw so many problems with it though that he knew there had to be a better way. He moved toward billing by the project, but that had its shortcomings too. There were always issues with estimating how long a project would take, tracking time, and ultimately working for free.
One of Array Digital’s biggest turning points has been moving toward monthly recurring revenue. It eliminates all the problems with billing by the hour or project, and provides stable revenue you can count on. If you’re a service provider think about how you could move toward recurring revenue and providing ongoing services. It has been a game-changer for us.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
After George Floyd was murdered, there were a lot of protests around the country and we spoke internally about what that meant to us and whether we felt like we should say something publicly about it. Erik felt it was important for the company to make some sort of a statement. But he felt that if he personally came out and said something, it would automatically be making a statement for the company since the Erik J. Olson brand is very intertwined with Array Digital. He knew that making a statement could cause the company to maybe lose some clients so it had a big impact on the business.
Erik pitched it to the company, everyone supported it, and he then worked with Briana and Shannon to craft a statement that we put up on social media and on the website. And guess what the response was… Listen in to find out 😏
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
One of the fundamental things in marketing is to know who your audience is and speak directly to them. This is something we’ve struggled with at Array Digital for a long time. We didn’t know who our ideal prospects were by industry or by the level of the position they hold at their company.
We had to look at all of our clients and figure out what kinds of titles our clients or our direct contacts had in those organizations. It fell into two big camps: owners/operators of a business or the marketing director/coordinator. We usually come across these kinds of titles at bigger organizations where you’re not going to get a meeting with the owner.
In an ideal situation, we want to have messaging that speaks to each of those personas. If you’re talking to an owner, you’ll have different pain points than for a marketing director. They have different concerns but a lot of the time we can’t separate the two and have to speak to both at the same time. So we have to find what they have in common: they want marketing that will advance the business.
Take a look at the different people that hire you and look at what concerns that you address for them.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
One of the things that takes up a lot of Erik’s time - and probably yours too - is meetings. He plans his days around the meetings by starting out looking at his calendar and seeing what meetings he has coming up. Those he has to attend and everything else he has to get done have to fit around those meetings. When a large majority of your days are taken up by meetings, you want to ensure that the people you are meeting with are there.
In order to ensure that, Erik sends out meeting reminders. Tune into this episode to find out the different ways he does this and how you can do it too.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Ever since Array Digital came to be we have given away a free website to a deserving nonprofit every year. We do this for several reasons but the main one is because we want to give back to the community that has helped us so much. It's good for company morale, and it gives us something to look forward to.
As we have dealt with Coronavirus this year, we have decided to focus on giving away a website to a medical nonprofit organization this time. We have received submissions for the giveaway and we have gone through them. Soon it will be time for us to announce the winner. So stay tuned in the next couple of weeks to find out who our winner is for this year's giveaway.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik hates mail. Whether email or snail mail, both are terrible and it’s a constant struggle for him. Erik likes to keep a clean inbox which means he archives stuff when he doesn’t need to see it anymore but has addressed it. What’s nice about archiving is that he can bring it back up if he ever needs to.
Snail mail is a totally different thing. It lands on your desk and all of a sudden, it’s urgent and requires your attention to get rid of it. But you can only do that if you actually give it some attention and do what needs to be done.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Kevin recently got to speak with Joel Ankney, a Virginia Beach-based lawyer who focuses on business and entrepreneurship.
Joel helps his clients by taking on the stress and anxiety that comes with creating a brand new business because he’s done this a lot that he can help to put their minds at ease. He’s been around a long time and has done a lot of deals with larger law firms in addition to much work with entrepreneurs in his own practice. His approach is to help his clients understand what’s going on and make it clear without all the lawyer jargon.
Personally, Joel has done what he calls the Pandemic Pivot. Because the pandemic has impacted his clients, it has, in turn, impacted him to a degree. The pandemic helped him, like many others, to realize that he didn’t need his main office and could cut back on expenses in that way. He has a smaller office in a coworking space and it’s been a great pivot for him and his practice.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Straight out of college Erik started his career as a civil engineer. He got an idea for a software project so he started doing that on nights and weekends. Eventually freelancing in software development turned into a full-time job which later required hiring help. When Erik and Kevin got together to form Array Digital it was with the intention of offering digital marketing in addition to creating web and mobile apps.
Digital marketing is not something Erik really understood so he decided to spend an entire year learning everything he could about it. He read books, blogs, listened to podcasts, and absorbed everything he could on the subject. Together with Kevin, and Jake, who we had hired to be our digital marketing specialist, Erik learned the value of digital marketing, and that was enough to turn the company around to focus on just that.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Kevin recently got to speak with Joel Ankney, a Virginia Beach-based lawyer who focuses on business and entrepreneurship.
Joel self-published his first book in 2017 and found that it was such a great marketing tool that he wrote and published a second one last year. In 29 years, this was the best marketing tool because they give him something to talk about in networking settings. But books also sit on the desks of people across the country as a reminder for referrals.
Most of Joel’s growth has come from the referrals of attorneys around town who don’t do what he does that then refer work to him.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
You’ve definitely heard this phrase before but it holds true. You really only get one shot at impressing clients once they’ve signed the deal. Of course, the first impression has nothing to do with actual work but you only get one first impression at showing clients the work that you do.
There have been times when we’ve signed a client and we didn’t make a good first impression. We want everything we do here to be perfect but the reality is that it’s something we miss the mark on. When you’re not perfect with a client, especially if it’s the first piece of work you’re doing for them, it can really sour the relationship. It’s very very difficult to recover from that. The first 90 days for a client needs to be special and then they’ll stick with you from there.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Kevin recently interviewed Joel Ankney, a Virginia Beach-based lawyer. When Joel was 22 years old, he had a lawyer that said “The only thing that time does is pass.” When you have an idea, just get moving on it and the rest will follow later.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Kevin recently got to speak with Joel Ankney, a Virginia Beach-based lawyer who focuses on business and entrepreneurship. For over 30 years, he’s helped start-ups and businesses like ours.
He has a lot to teach us so make sure to tune in every day so you don’t miss a second of his knowledge.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Here at Array Digital, we just increased our prices. Every so often, we take a look at the services we offer and the prices associated with them then look at how our team has grown and our expenses have gone up. Then we increase our prices.
If you’re busy and you’ve got tons of leads, keep increasing your prices to meet that demand until you get to the point where people start to question your prices. You should be paid what you’re worth.
Look at the prices you’re charging. When was the last time you increased your prices?
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
We have some big news! Erik and Kevin have started a second agency. The new agency's name is Rival Digital and it provides the same services that we do at Array Digital. The difference is Rival Digital focuses solely on HVAC contractors as clients. At Array Digital we serve HVAC contractors as part of the bigger segment of Home Service providers. We've done so well with them that it made sense to create a “spin-off” agency to serve just that niche.
We've already hired our first employee, started working for our first client, and we are about to hire a salesperson ramp it up. We are excited to see where this goes and know that this will likely not be the last time we do something like this.
Take a look at your best clients, the services you’re providing, and see if there's an opportunity to do something similar.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik continues his conversation with Neal Bookspan, an attorney out of Phoenix. Today, he had some great insight on the kind of clients his business services and how it’s changed as the business has matured.
When Erik first started in business, he would take business from anyone; it didn’t matter what industry they were in. That lasted for about 6-12 months then he got pickier and more recently, the company has gotten even more definitive with who we’ll work with. Why? As a business owner, you learn you will work well with certain industries and clients and not so well with others. You want to focus on what you’re good at.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In a conversation Erik had with Neal Bookspan, an attorney out of Arizona, they were talking about dealing with a prospect or client and they are asking you to do a significant amount of work, you have to ask them whether they can afford it or not. You don’t have to be that blunt but you want to be specific about what it’ll cost them.
We ask our prospects what their budget is because the services and the amount of support we provide vary greatly depending on their budget.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik recently had a conversation with an attorney out of Phoenix named Neal Bookspan and he focuses on business law, contracts, mergers and acquisitions. We were talking about the impact of COVID on his business and his clients business. While some have really struggled, others have flourished during COVID and it depends largely on the industry they are in.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Kevin had the pleasure of sitting down with Ross Dannenberg, an attorney who specializes in video game law.
Any potential client looking to work with a lawyer, you have to be likable, available, and able. The next thing to look at is being persistent, purposeful, and patient. Marketing takes time.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik was having a conversation with the president and CEO of Visit Norfolk and one of the things he was talking about was an advertising campaign where they used social media to very quickly experiment with the messaging and different markets they were trying to reach. It allowed him to do small experiments and tweak based on the data that came back. When he found a market that was working, he could invest more in digital advertising and traditional advertising - that is much more expensive and much harder to tweak over time.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Kevin had the pleasure of sitting down with Ross Dannenberg, an attorney who specializes in video game law. In this episode, he talks about the cool things he’s doing to grow his business.
He grew up as a gamer and when he started practicing law, he found the cross-section between the two.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Whenever you are going to advertise and put dollars behind your messaging, make sure that your message is on point and that your ideal audience knows specifically that that message is for them.
In this episode, Kurt Krause, the president and CEO of Visit Norfolk, talks about how he created a marketing plan that reached people that fit a very specific criteria to target people to come to Norfolk.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Recently Kevin got to interview Gabe McCoy, a co-founding member and co-managing partner from Pierce McCoy, a business law firm based in Norfolk, VA. In this episode, he talks about how important it is to build relationships in business and create a referral network.
The referral source matters. If you don’t do a top-quality, world-class job, the referral source is going to hear about it. It adds an extra layer of accountability because if you drop the ball, there’s a high chance that your other clients are going to hear about it.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik recently spoke with Kurt Krause, the president and CEO of Visit Norfolk. His job is to get people to come to the Norfolk area and as you can imagine, COVID has posed a bit of a challenge for him.
Now more than ever, increased communication with your staff is so important. When we started working from home in March, we were more disconnected than ever. Being remote required a new level of communication with staff. Meetings became more frequent because we needed to communicate more than ever.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Recently Kevin got to interview Gabe McCoy, a co-founding member and co-managing partner from Pierce McCoy, a business law firm based in Norfolk, VA. In this episode, he talks about how important it is to build relationships in business and build a referral network.
Gabe says that their company’s growth has been unorthodox. As they’ve grown, it’s been about keeping up with the demand of the market.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Grant Cardone has a philosophy that you should always say yes when you’re in a sales situation. No matter what the prospect requests, the answer is yes. He also encourages you to just take the deal and figure it out later.
However, Erik has noticed throughout the years that when we take work that we’re not familiar with, there’s a high probability that we’re going to screw things up. Here at Array Digital, we work with a specific type of client: law, medical, or home services. That’s our sweet spot. Whenever we take on something outside of that or a service that we don’t do, there’s a good chance we’re going to screw it up. And we’ve learned this the hard way.
Whenever you do something different from the norm, you have to over-communicate. It becomes exhausting and that’s why we’ve created processes because as human beings, we are going to forget to communicate.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Recently Kevin got to interview Gabe McCoy, a co-founding member and co-managing partner from Pierce McCoy, a business law firm based in Norfolk, VA. In this episode, he talks about how important it is to build relationships in business.
They’ve added lawyers that focus just on the needs of their client’s individual needs whether it be IP, employment, civil litigation, corporate structuring, etc. Geographically, they’ve scaled in some other sizable markets like New York, Texas, and Richmond.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Early in Erik’s career when he was a young construction project manager, one of his managers told him to always pad his numbers. What he meant by that was that Erik should add cushion just in case something comes up. And Erik did that for several years until he went through the project management certification process and was taught that that is not the right way to do it.
Rather than padding your numbers just because, you should take a few moments to think about what risks are ahead of you. Anticipate what could go wrong and then you can adjust your numbers based on what you think could go wrong.
Instead of making something up without having a justifiable reason, think in this way: “So I purchased this $100 item but let’s say it doesn’t arrive on time. What effect could that have?” Now you have the rationale for why that $100 has increased. You’ve identified risks and mitigated it by adding more to your budget.
Do this, and your numbers and estimates will be a lot cleaner and you will be on target much more often than not.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik and Kevin are part of several Masterminds. These are groups of successful professionals that meet on a regular basis for the purpose of learning from each other. One of the Masterminds they are a part of is called Digital Agency Elite. It is run by their friend Jason Swenk. He alone brings a lot of value to the table, but the real magic is found in the group. It is made up of about 60 agency owners across the country. They meet on a regular basis to talk about issues they are facing and they help each other with advice and talking about their own experiences.
There are several Masterminds out there. Erik is part of another one called Entrepreneurs Organization (EO), which is a worldwide organization. It is made up of entrepreneurs from different industries. Erik and Kevin find these different Masterminds to be invaluable and for that reason they will always be part of them.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
For many years, since Erik started his own agency before Array Digital, he started taking his staff out to lunch every 2 weeks. At the time, his staff didn’t have a really strong sense of team because of the staff augmentation style his business model had. For that reason, he invented company lunch.
Since then, we’ve gone to company lunch every two weeks on a Thursday and had lunch on the company. But when COVID hit in March, we couldn’t get together and have lunch so we decided to do virtual company lunch. We would play games and have a theme, obviously bring your own food. It worked well especially for the employees who don’t normally get to participate in company lunch as now we have more employees who don’t work remotely than those that do.
Then, about 2 months ago, we’ve been having company lunch but modifying it by eating outdoors. It’s a great time to let your guard down and have a good time with your coworkers regularly. It’s a great way to build the team up so think about taking your own company out to lunch outside.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
A vanity URL is essentially a simple and easy to remember website name. We are big fans of buying vanity URLs. You can get them on Google for about $12 a year, and that includes privacy. The reason you would get a vanity URL is for better marketing. For example, we have a webpage within our website that is geared toward marketing our services to lawyers. The full URL of that is something long that we don’t remember - something along the lines of www.thisisarray.com/maketing-for-lawyers. That's not really short or easy to remember when putting it on marketing materials. Instead, we purchased a vanity URL, www.arraylaw.com, that redirects the user to the webpage that’s intended for prospective law clients. That is much easier for others to remember and it's easier on the eyes.
There is no limit on the amount of vanity URLs you can purchase and redirect to different pages on your website. At $12 a year through Google, it's a great buy and a smart marketing strategy.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik recently attended a Mastermind workshop with other agency owners. One of the things that came up was whether to niche or not. This is something that Erik and Kevin have gone back and forth on since Array Digital’s inception three years ago.
Chris Dreyer of Rankings.io was part of the Mastermind and he made a strong case for niching. Of course there are pros and cons to niching, but overall the pros outweigh the cons by far.
Pros: Greater trust Sales conversion Higher fees Reduced competition Many more
Cons: Smaller market More risk
When the pandemic hit earlier this year we quickly learned that some industries fared better than others. We took inventory of which of our clients were doing well and which were not. It was then that we decided our niche should be medical, law and home service industries.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik recently saw a message in one of the groups he’s part of where someone asked about simple web-based meeting agenda software recommendations. This person is focusing on a tool that can hopefully make running meetings easier and more effective but this tool would start to become a distraction.
To run an effective meeting, you need the basic tools like an Internet connection but a tool is not going to make a meeting effective and communicate what you want to communicate in the meeting. Good communication, being apathetic about the topic at hand, having a structure to the meeting, and an open dialogue make a good meeting. A lot of the time, people focus on the tool but not on the actual communication. Focusing on the tool rather than thee communication is an escape from the real problem: people being afraid to speak up, being apathetic, and being disengaged.
Just use a simple document to outline the things you want to cover in the meeting. Otherwise, you’re just going to have a rambling session which doesn’t make for a great meeting. The tool Erik would suggest is an agenda and you go from top to bottom. It can be that simple.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Have you ever had a hard time getting in front of your ideal prospects?
Everyone wants more clients, leads, and prospects but the way that you find them is to figure out where they’re hanging out and then go there.
Now that we have segmented our business we know who the people are that we want to get in front of, we can figure out where to go to find them. Think are there any events where your ideal client might gather? Find an event that caters only to their industry which puts you in a room with 100+ ideal prospects. It’s either going to be an in-person event (post-COVID), an online event, or where you advertise online.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Whenever you have someone’s attention, you have an opportunity to cross-promote something else that you’re doing. For example, on this podcast, we have an outro where we cross-promote another initiative that we’re doing.
Once you grab someone’s attention and provide them with value, then you have an opportunity to cross-promote something else you’re doing. It’s a powerful tactic similar to repurposing content.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
We are now 7-8 months into this Coronavirus pandemic and the recession that has come along with it. Erik recently asked on Twitter if the Coronavirus recession has taught you any business lessons that you will keep for the rest of your career.
For Erik, it reinforced a lot of the beliefs that he had going into the recession. Erik studied how to recession-proof your business around 2018 because a lot of people were predicting a recession in 2020. No one thought there was going to be a pandemic but they were right about the recession.
The first lesson Erik has learned is that we don’t really need an office, at least not right now. We’ve been operating fine remotely. Offices will likely be a thing again in the future but we’re far out from that. Lesson learned: we can hire from anywhere in the US and we don’t need to get a bigger office. This office is more than enough.
Several people responded to Erik on Twitter so make sure to listen to the episode to hear those too.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
One thing that has helped our cash flow tremendously is the fact that we bill and get paid in advance. It took a long time to get to this point in our business but once we made the shift we noticed immediate benefits.
Many service Industries bill in arrears, meaning they bill after work has been completed. Contractors will often take a deposit and payments after completing milestones, and their final bill will come sometime after all work is complete. Then, if they have payment terms of 14 days, 30 days, 60 days, or even 90, they often have to wait weeks, if not months, to get paid.
Most of our clients are on auto-pay, meaning we draft their account or charge their credit card automatically every month. There are a few that pay us by check, but if they do our payment terms are seven days. Sometimes prospects will question that, but overall it works for us and helps us get paid faster.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
We love ACH!
ACH Stands for Automated Clearing House. It’s essentially a transfer from one bank account to another. It is our preferred way for clients to pay us. We used to accept many forms of payments, but in the last two years we moved to ACH and we love it. We get paid faster, there is less admin work, and there are minimal fees.
We use Quickbooks to set up ACH payments and bill clients. It’s a simple process that requires you to connect your bank account to Quickbooks one time. Then, when you want to get a client on ACH you ask for your client’s account information to make the transfers. QuickBooks does all the work by drafting the client’s bank account every month and sends them a sales receipt for their records. It’s a win-win.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Every year Array Digital gives back to the community by providing a free website to a deserving nonprofit organization. This is the 4th year we’ve done it but this year, we are focusing on the medical industry. We have a lot of medical clients and it’s an area we really specialize in.
There have been major shifts in the medical industry this year due to COVID-19. These healthcare heroes have helped society so much by putting themselves in harm’s way to care for people who are affected by this virus.
This year, we’re only giving a website to medically related nonprofit organizations. If you are associated with a healthcare nonprofit organization, submit them at thisisarray.com/nonprofit. Applications close October 31st so please submit as soon as possible. We want to help you and hear your story.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Make the most of LinkedIn by setting daily tasks.
Kevin does this because LinkedIn is challenging and you need to be working beyond your profile to grow your engagement, connections, followers, and potential for sales.
1: Anyone that accepts Kevin’s connection requests, he makes a task to send them a message. The message is basic and general, just a simple introduction that’s short and not salesy.
2: Once they respond back, Kevin sends a second message about the podcast.
Now they know who you are, having connected with you, and learned more about your company.
3: Set a task everyday to connect with 10 people that you would be interested in getting to know.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
You want to bring people into your organization that are smarter than you and know the product or service better than you or at least can get there. You also want to hire the people that tell you no or challenge you at important times. You also want your team to challenge you on strategy and come up with great new ideas.
We want our team to question what we’re doing and push back if they think it’s not in our best interest. When you’re hiring team members, make sure they can give pushback when necessary and won’t just robotically do what you’re telling them to. Now, you don’t always have to do what they say but encourage them to continue to do that.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
What is thinking without limits? Here’s an example: you are going after a prospect but they’re also looking at your other competitors. If you think with limits, you might think I need this prospect, I have to do whatever it takes to get this deal. This could mean changing your processes or business strategies in order to get them. You’re limited in thinking this is the only prospect out there.
Thinking without limits is thinking beyond this one prospect. There are hundreds, thousands of other prospects out there so you don’t need to change your business and processes in order to get one. Stop wasting so much time trying to do everything right on one particular deal. That’s when you start attracting the right prospects that want you like you are.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
When it comes to your team members or employees, you’re either coaching up or coaching out. You bring on new employees and give them all the opportunities and training that you can. Then you look for opportunities where you can coach.
They’re doing all the activities but then they’re falling or not quite converting. That’s a coaching opportunity. Clearly they’re doing some parts right if they’re getting people in the door. Now you look for what areas you can help them to improve in. That is coaching up.
Coaching out is when that employee is not doing what you’re expecting. You take a look at what they are or are not doing and attack issues there. Once you’ve seen that they’re not going to do the activities or put in a certain amount of effort, there is some point where you have to throw in the towel.
If you can coach up, you want to do whatever you can to help them become a great employee. But if they’re not in it, they’re not the right person for your team.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
This episode comes from a conversation Erik recently had with Joe White, a business coach, when they were talking about different ways of allowing your employees to grow within your organization and in life. Believe it or not, you do that by allowing them to fail. We don’t mean letting them fail miserably or firing them. Give them the ability to make their own decisions and deal with the consequences.
They won’t learn if you spoon-feed them exactly what to do and what not to do, you will not have a very vibrant workforce. Allow them to fail and they will become better.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik recently had a conversation with business coach, Joe White. During the live broadcast Zack Miller asked how you keep employees motivated since statistics show that as much as 70% of employees are not engaged while at work. Joe's answer was that you have to make employees feel valued and heard.
One of the most obvious ways to make an employee feel valued is with good pay, but more importantly than that says Joe, is to make them feel empowered. One way to do that is by asking them questions and really listening to what they have to say. Listening is so important to making someone feel valued. Ask them what they think about how things are going. If you have meetings let different team members lead discussions every once in a while. All of these things reinforce that you value what they have to say.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
After several tries Erik and Kevin were finally approved for LinkedIn Live. They had each applied several times before they were given the thumbs up. This last time that Erik applied he sent in a snippet of a live broadcast with a guest in which they both mentioned how nice it would be to be able to go on LinkedIn live. It worked because he is now approved to broadcast live on LinkedIn.
The lesson here is to never give up on something you want. Practice, get better at what you are trying to do, keep trying, and ask for what you want. If you don't ask, chances are you won't receive.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
There have been numerous times over the years of owning a business in which Erik has had good people working for him but they weren't quite the right fit for the job. In the past, when he had someone working for him that wanted to transition to a different role within the company, it didn't work out for them or for us. Being a good cultural fit is not enough to fulfill a role. First and foremost they need to have the skills to do a particular job that we need. If they don't have the skills it just ends up not working out.
As a small team of 14, every hire that we make is crucial. We can't just hire someone because we like them or we think they're a great cultural fit. As we grow, and we have multiple roles to fill, that may change, but as of now it's just not an option.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik originally went to school to become a civil engineer. One of his first jobs was as a construction project manager. He worked with an older supervisor Named Jack Waschitz. They were working on renovating bachelor housing for Naval officers, which was essentially like a small hotel. Erik remembers Jack telling him to make sure the crew finished one room 100% before moving onto the next. Erik admits this went in one ear and out the other.
Erik quickly found out why Jack had given him that advice. The crew would move around from room to room as they saw fit, after only having completed 80-90% of the work. Erik lost track of what had been completed and what hadn’t. He found himself with several partially-completed rooms and almost nothing done to completion.
That lesson still resonates with him to this day. It's a story he recently recalled to the team when we found ourselves not quite done with several projects. It’s important to be diligent and finish one project before moving onto the next.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik bought his first Chromebook about five years ago when they were just starting to come out. He ended up giving that Chromebook to our tester at the time, but it wasn't a very high-powered one. He got him another one, and the slower Chromebook stayed at the office. Erik was intrigued by the concept of Chromebooks, and even though he recommended them to others, he wasn't really using them himself.
Fast forward to a few weeks ago. Erik's $2,000 MacBook Pro developed an issue and he had to take it into the shop. While he was without his laptop he resorted to using one of those older Chromebooks. It was slow and frustrating to work with, but he wanted to give Chromebooks a fair shot. So, he ended up buying a Google Pixelbook Go and he loves it! It has 16 GB of RAM, it's fast, and it does everything he needs. Almost everything we do is on the web, so there is really no reason to buy a $2,000 laptop with loads of apps that we will never use. The Google Pixelbook Go is where it’s at. Erik gives it a solid two thumbs up!
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Recently, one of Erik's Buddies, “Tats”, asked him how he knows who to hire next. Years ago it was common for Erik to hire anyone that came along that could help him deliver what he had promised. Now there is a bit more of a strategy behind it.
First, we figure out where there is a skills gap. We offer four main services - advertising, SEO, social media, and websites. We know we need specialists in each of these areas. If we don’t have them we look to fill these gaps.
Next, we need to ensure no one is overloaded. If they are, we look for someone to help them to spread the load.
Last, we look for redundancy. It’s never a good idea to only have one person who can do their job in case they leave or something happens. We look to have some overlap as insurance.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
There’s a lot of different marketing strategies but for Kate Gaudry, the interviewee in this episode, she is able to put her name out there so that people know to contact her to speak. As a result, she’s been contacted a lot to speak at many different venues.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik recently spoke to a lawyer named Kate Gaudry, covering all sorts of things Erik has yet to even think about. Kate’s practice is largely focused on companies that are in AI or computational biology, a field that’s really exploding because it significantly improves the efficiency of biology.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
One of the things we do at Array Digital is have each of our supervisors meet with their direct reports every single week. These meetings typically last about 15 minutes maybe longer but it’s a standing meeting on the same day every week. It’s a great time to reconnect with everyone and discuss any issues, tension, and long-term goals.
Recently, Erik had one of these conversations where he found out that everything wasn’t ok with someone. They were able to work through it and figure out how to move forward.
These one on one meetings are an opportunity to speak honestly with no repercussions. Because we create that opportunity, we get this honest feedback that we then have to do something with. You can’t just receive this honest feedback and blow it off. You should quickly come up with a way to address and potentially change it to alleviate the issue at hand.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
One of the arguments Erik has sometimes with other entrepreneurs and even internally at Array Digital is whether someone should do something because someone else offers that service.
Erik recently had a client that came to him, someone that had been a client for months typically paying by ACH who now wanted to pay by check with net 30 terms. We don’t accept net 30 terms. If someone’s going to pay us by check, we give them 7 days. Our billing is the same every single month and there’s nothing for our clients to review.
The client said on the phone that in business it’s customary to give net 30. But we don’t do it that way and we want to be paid up front. You can set your payment terms however works for you and you shouldn’t be pressured to change it because someone else does it that way.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Years ago Erik worked as a contractor for the military. He worked for a retired Navy Commander who told him the Navy had researched what the biggest problem was in their operations. They looked at everything from ammunition, to training, and found that communication was always the problem.
It's not a big surprise to find out that as human beings we are not great at communicating. With short attention spans and multiple priorities, communication always seems to fall by the wayside.
A client recently let Erik know that he was concerned about the lack of communication on the progress of his project. As a marketing agency we have the technical side down, but communication still seems to be a problem. Erik believes this is the case for most other businesses too. Clients are usually understanding if you are proactive in letting them know that you need extra time to meet a deliverable, but they are less forgiving if they have to reach out to find that out themselves.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Something we have struggled with over the last couple of years but recently clarified is whether we want salespeople or account executives. There is a distinct difference between both. A salesperson is a hunter. They go out, find the sale, and bring it back. An account executive is a farmer. They get the sale and then tend to it or manage it. An account executive is way more involved with their client after the sale takes place.
After we hired our first real full-time salesperson it took some time for us to decide that what we wanted is salespeople. We want them to make the sale but then let our operations team manage the account. This frees up the salesperson to focus on bringing in new clients so they can grow their commission, and lets the operations team do what they do best.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik recently asked Christopher Hagan about what marketing strategy is working right now for his business. He said the one thing he found that has resonated with businesses is to be value-added. Too many lawyers are lawyer’s lawyers but they can’t help their client structure a deal or make an introduction.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik recently interviewed Chris Hagan focusing on business law, corporate law and private mergers and acquisitions. Erik wanted to gain knowledge on how the M&A world has been impacted by COVID.
The finance world has changed a lot. It’s become more difficult to sell your company and banks are now nervous to finance deals.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In a recent interview with Marcus Sheridan, the author of “They Ask, You Answer”, Erik and Marcus dig into why it’s important to do things drastically different than your competitors.
Marcus believes that to really set yourself apart from the competition you need to be a Thought Leader in your industry. He advises companies to share so much information online that it annoys your competition. Consumers these days want videos, tutorials, and how-tos. You should be posting so much content and material for consumers to use that it upsets your competition. nstead of being scared of offering too much free information, leverage your knowledge to become the trusted source of information in the eyes of buyers.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode Erik continues his interview with Marcus Sheridan, the author of “They Ask, You Answer”.
When consumers are searching for products or services they are usually searching for answers to some basic questions every time. One of those questions is how much the product or service costs. As a result, it is important to be transparent about your pricing on your website. This doesn't mean that you have to include your pricing list on your website, but you should give buyers a clear understanding of your offering and how that affects your pricing.
Sellers often assume that buyers should know how much something costs, but often they do not, especially when it comes to services. If you don't take the time to educate your buyers on your offering, they might go to one of your competitors who advertise cheaper prices, because they don't know what's involved in your service offering.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode Erik interviews Marcus Sheridan, the author of “They Ask, You Answer”.
Erik states that if you go to our website you will see a drop-down item called pricing. We are very transparent about our pricing, and this is thanks to Marcus’s advice in the book.
Marcus believes that 95% of SEO is common sense stuff, and only 5% is technical. Search results boil down to who,on the Internet, can best answer a question. Buyers are looking for answers to the following five questions when searching for products or services. If you can answer these from the perspective of the buyer, you will be in good shape.
How much does it cost? What are the known issues or problems? Comparison between products Reviews Which is the best?
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
When committing to something big it's often easier to do it with a partner.
When starting this podcast Erik and Kevin decided to do it together for a few reasons. One, having both of them on there would mean two unique views, personalities, and set of experiences. Another big reason was having a partner in this endeavor made it easier to hold each other accountable as neither wanted to let the other down.
The same was true when they started their company together. Having a partner made things easier and more enjoyable. Outside of business this is often also the case, as Erik has found while he trains for a half Ironman next month. He has been training with a couple of buddies and it has made it easier to stick with it.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
It took Erik a good eight years to get to the point of making $1 million a year in his business. The first few years were about deciding what direction he wanted to go in, figuring out how to get there, and making a lot of mistakes. Now that we're at the point of bringing in a little over $2 million a year, things are a little bit easier. He and Kevin are no longer part of the day-to-day operations like they used to be. Kevin manages Sales, and Erik oversees Operations, but the team is really responsible for most of the daily operations.
Many businesses get to the point of topping out somewhere between $3 to $5 million a year and that’s great, but that's not what Erik and Kevin have envisioned for themselves. They've been very public about the goal of reaching $100 million a year by 2030. They know that to get to that point they need to keep working hard and not let up just yet.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Every single morning we hold a huddle: a company-wide meeting at 9:17. It’s an opportunity for everyone to get together and provide an update on what they’ve done recently, what they need help on, etc.
As we’ve grown, we’ve questioned whether or not it still makes sense to have a huddle. We’ve also noticed that after the huddle there’s a lot of meetings that go deeper into the things that have been brought up in the huddle. So does the huddle make sense or is it a waste of everyone’s time?
Erik feels that the majority of the time, information is conveyed in that venue that likely wouldn’t have been conveyed otherwise. There’s also an important aspect of the huddle and that’s the cultural aspect. We all get together at the same time and have a format where we talk about what you’ve got going on that day, any issues that you’re facing, and a win from the day prior. During that time, we get to know each other’s personalities and it is really the only opportunity to do so particularly for the people who work remotely.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Kevin saw that Elon Musk threw it out there that in addition to having baby showers, we should also have business showers. If you have a friend or former colleague or someone in your life starting a business, you should celebrate them and give them referrals, business help, business books, and other stuff that will ensure they start off successfully. Think about supporting your friends. Business is very important and starting your own is a struggle; those people would certainly appreciate some encouragement and support.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Many years ago, Erik read an article in Harvard Business Review that he still thinks about nearly 10 years ago. The gist of the article was which do you want to work for: a lovable fool or the competent jerk? The lovable fool is great to be around, you like them, they’re a friend but they don’t do good work. On the other hand, you have the competent jerk: someone who’s expert status at their job but they’re awful to be around. It’s a tough situation but most people would prefer to be around the lovable fool. Why? Life is short. Who wants to spend it being miserable?
But the thing is, if you have too many fools in your company, you may have a great time but you’re not getting the work done efficiently. You need a blend of people that you want to be around but are also competent. These are people you’re going to spend a lot of time with every day so hire around your core values and skill set.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik recently recorded a great episode and his microphone ended up being muted. He went live on all his social media platforms and the whole time people were trying to tell him that they couldn’t hear him. But of course, he wasn’t checking the comments because he was focusing on what he was saying.
This podcast is all about telling you about our journey, our entire journey, the good, the bad, the ugly. Well this was the ugly. Erik was engaging with his audience and yet, in actuality, he really wasn’t because he was not even listening and reading their comments that told him his mic was muted.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik recently listened to an audiobook called You Can’t Hurt Me. Throughout the author’s journey, he used a concept called the accountability mirror where he would look in the mirror and the only person he was accountable to was himself. He reminded himself of the promises he made to himself and it was his way of keeping himself truthful to his goals.
If you want to be an entrepreneur, everything that you need to accomplish is within your power as long as you hold yourself accountable. Bet on the man or woman in the mirror.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Here at Array Digital we have minimum commitment for our client agreements. Our agreements are legally binding contracts but we like to call them agreements because we think it sounds less harsh. Our minimum commitment is 12 months. Sometimes a client will ask for a shorter commitment term. We will consider it, depending on the size of the deal, the scope of work we will do for them, and the size of their company. When we can't get 12 months we ask for a 9 month commitment. If that's still too much we will go down to 6 months, but no less. We want to be in it for the long haul, and we want to ensure we have enough time to produce the results they’re looking for.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode Kevin recalls something his father recently reminded him of. He talked with Kevin about the very first home he rented with Kevin's mom when they were newlyweds. It was his grandmother's house and it cost him $50 a month. Even though he was renting from Grandma she was a force to be reckoned with. It didn't matter if you were family, rent was due in full and on time.
One thing grandma told Kevin's dad back then was, “If you can’t pay one month, you can’t pay two”. Meaning if he couldn't pay rent on time that month what made him think he would be able to pay double the following month? It was a lesson that Kevin's dad learned early on and passed on to Kevin when he was young.
In business, when clients have a hard time paying their invoices for one, two, and three months, it is likely those problems will continue and they will compound. It’s usually a good idea to recognize when that happens to work something out with the client before it becomes a bigger problem.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Here at Array Digital we have a lot of written processes. Process is important to us because we’ve seen what happens when we rely on memory or someone doesn’t know the process.
Sometimes team members will ask for an exception to a process. If this happens more than once it’s a good idea to question if that exception should become the norm. If so, it should be documented and then the team should be trained on the changes.
One way Erik has found useful to do this is by making the changes to the written process in “suggestion mode” in Google Docs. This shows the parts that were eliminated and what was added. He then shares that with the team member(s) that need to know about the changes.
Another way is to make those same changes and then record a short video about it using Vidyard, explaining the changes to the team.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Here at Array Digital we see a lot of websites as website design and optimization are some of the services we offer. Time and time again we come across websites that are not really optimized for mobile viewing. We often see page load times of six and 10 seconds, or even longer. That's a long time for a page to load and it can be enough to detract potential customers from navigating your site.
Business owners often think that as long as they have a responsive website that also loads on mobile devices that it’s good enough, but it’s not. Sixty to Seventy percent of website visitors now come from mobile devices. Your site needs to really be optimized for a mobile experience - it needs to load quickly, and there should be clear call-to-actions like contact forms or “call now” buttons that are easily accessed with the touch of a button.
Two good websites to use to check your mobile responsiveness are testmysite.com and pagespeedinsights.com.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
It's been said that only 4% of businesses reach the point of making $1million a year in revenue. There is no doubt that getting to that point is very hard; in fact it took Erik and Kevin several years of being in business before they reached that point. Forty-five percent of businesses fail within the first five years, and that number increases as the years go up.
Reaching $1million a year in revenue is achievable, but it takes a lot of hard work. You have to really work on the business, continually improve on processes, and never give up. The rewards are worth the hard work. So buckle down and join the 4% club.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Today Erik interview Daniel Elliot, a lawyer who focuses on the rail and logistics industry, and he will enlighten you on how he’s growing his law practice.
Daniel cultivates online prospects online and through his network. He does online networking the right way. He has 14,000 connections on LinkedIn which has led to a lot of his clients. Most people don’t think about their network until they need their network but Daniel saw what he’d need for his future law practice and created it before he needed it. Gaining most of these followers was blind; the majority of people he didn’t know.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik recorded this podcast episode at the Array Digital office, which is in Chesapeake, Virginia. This was only his second time in the office since COVID hit five months ago. It's been very strange going from working in the office every day to working exclusively from home. It was even more strange for him to go into the office to record this episode as he has gotten used to working from home lately.
COVID really changed the way Erik sees work. He now sees that it's very possible to work completely from home. However, there are advantages to keeping the office, and so we will. As a small business it gives us some credibility and a central place to work peacefully, without the distractions of home. It's been eye-opening though to see there can be a balance between both.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
We are finally at the point where we would like to break down our profit and loss by department. For years Erik controlled all of the finances and budgets, and didn’t share much with others, until Katya came along. She started bookkeeping and helping with the finances. A couple of years later Erik decided to implement practices from the book Profit First for budgeting purposes. That has been working out pretty well but we're at a new point now.
Erik is now really interested to know what our profit and loss looks like at a departmental level. Our departments consist of Sales, Operations, Customer Support, and Admin, but they can be broken down even further. Erik has tasked Katya with starting to track all expenses, revenue, and even labor by department. The point is to figure out how much money each of our services brings in and how much we spend per service to come up with departmental budgets and goals for the future.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
We are fairly new to the sales game in terms of having a dedicated sales team. For the first couple of years of Array Digital’s existence it was just Erik and Kevin selling our services. We brought on our first real salesperson, Glen, a little less than a year-and-a-half ago. When we did that we implemented some new policies and a sales quota.
Our salespeople are expected to bring in $5,000 a month of recurring monthly revenue. All services that we sell are on a monthly recurring basis, so we expect that our sales team bring in new deals totaling $5,000 a month, every month. We do have a ramp-up period of four months. That means that after a couple of weeks of training they are expected to bring in 25% of their quota in their first month. The second month they are expected to bring in 50%. The third month 75%. It's not until their fourth month that they are expected to bring in 100% of their $5,000 quota.
We pay our salespeople a salary plus commission on their sales for the life of the account. And, so far these practices have worked very well for us and our sales team.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
We are in the process of trying to hire two new people - a salesperson and an SEO Specialist.
Our hiring process has multiple steps. The first step is a 15 minute skills assessment over the phone by the hiring manager. The next step is a longer interview with the hiring manager, who may or may not ask others from the team to join in. After the first couple of interviews are conducted the top three candidates go on to interview with our founders - Erik and Kevin. The founders interview is really a chance for Erik and Kevin to see if there is a cultural fit. They look at things like personality, work ethic, and overall likeness. At this point the team has already determined they have the skills to do the job. This final interview is to determine whether the candidate is a “Hell yes!” or a no. We've learned in the past that if a candidate isn't a “Hell yes!” they should probably be a no.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik is a big believer that if you don't ask for what you want there's a good chance you won't get it. When it comes to sales, promotions, jobs, and frankly, many other things in life, it is important to have the confidence to ask for the things you want. Most people are not mind readers, and it's unfair to expect them to know what you want or what's important to you.
A good example is our Creative Director, Jake. He was hired at Array Digital as our Digital Marketing Manager, and within the first couple of years he started to ask for more responsibility within the company. It took about another year for him to really be ready for the role of Creative Director, but he earned it. If he had never asked, Erik might never have known that he wanted that role.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
G Suite - The business version of Gmail Cloud-based email, document, spreadsheet, and folders Makes it very easy to collaborate on sheets and documents as a team Slack For internal communication Easier and faster than emailing or calling Asana Online task tracking Makes tasking visible and traceable Vidyard For recording video of yourself and adding it to foreground of a presentation Great for sales presentations and how-to videos Audacity For podcast mixing Adding intro and outro music Calendly For scheduling calls or meetings Sends link to the recipient with your availability, cutting down on back and forth Social media Twitter, Facebook, LinkedIn for business development
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Two questions that Erik often gets asked by new entrepreneurs is whether they should hire employees and if now is the right time.
In order to really grow your business you will eventually want to hire employees. Employees bring different skill sets to the table and allow you to grow the business while they do the work of the business. It's hard to provide a recurring service or product over and over without help and try to grow your business at the same time. Eventually you're going to want that help.
Erik believes the right time to hire your first employee is when you have too much work to do on your own and you have enough money in the bank to pay that employee comfortably for at least 3 to 6 months. Keep in mind that hiring someone means paying wages, and possibly taxes and benefits if they’re brought on as an employee and not a contractor.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
One of the things Erik has tried hard to avoid here at Array Digital is for us or any of our offerings to become a commodity. A commodity is something you could buy pretty much from anywhere and the customer doesn’t care where they buy it from.
There are services that we could offer here that a lot of other TV stations, radio stations, digital marketing agencies, etc. will offer their clients that are straight up commodities. For example, display advertising which is where you go on the Internet and see a pop-up ad. You can buy this from literally any company and granted they’ll all give you reasons why you should buy it from them but it’ll pretty much always be the same.
If the client could just buy it from the original source that we’d be getting it from, why wouldn’t they just buy it themselves? We have to bring something else to the table.
If you are a commodity, then your customers or clients could get this thing from anywhere. Why would you want to build a business around an offering that you don’t add any value to? You want to build your business on things that you have specialized, that they can’t just get from someone else.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
A few weeks ago, we made a really big change here. In the past, we worked with any client in any industry because 1) it was really easy to work with whoever came to us, and 2) we never had any issue with it. But as we worked with clients in different industries, we kept struggling with how to learn them.
After digging into our financials, we realized 55% of our income fell into 3 industries: law, medical, and home services. We’ve reworked our marketing to surround those 3 industries and we’ve noticed we’re getting a lot of referrals to people in those 3 segments. What’s happened is that by us saying that we focus on these segments, it’s given people a lot more clarity about what we do and specialize in. It’s so much easier for people to filter their contacts down to the kinds of people we want to work with. It has led to really good referrals straight from the people in our immediate contacts.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
For the last 5-6 months, Erik has been working from home probably like you and probably in what would be considered “inappropriate business attire.” He realized quickly that even jeans became uncomfortable.
But as the weeks turned into months and months turned into almost half a year, Erik really hasn’t changed those habits too much except now, instead of sweatpants, he’s wearing shorts everyday. His friend, Zach Miller (@ZachMillerSays), asked him on his Instagram live, “How do you figure out what to wear on a day-to-day basis?”
During COVID, it’s pretty easy; there’s no reason to get dressed up.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Think about your top-tier clients and give them a gift along the way in the onboarding period and make this a part of your process. Once a certain milestone is hit with that customer, you may want to give that client a gift, something that you put real time and energy into.
For us, a client that spends more than $5,000 a month with us, we spend a couple hundred dollars on a gift for them.
During the kickoff process, we listen really closely to the client, the people that are important to them and/or their company. Include this person on the gift to really surprise and excite them.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Ever since COVID hit, we’ve been doing nonstop video calls. At Array Digital, we use Google Meet and now we are constantly meeting by video call.
Often Erik finds himself on back-to-back video calls with no time in between to take a break. This especially happens when he allows video calls to go over a 15-minute block. He allows them to go on because it’s a worthwhile use of his time to have these conversations both internally and externally.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
We’ve been using video platforms as a sales tactic recently. The 2 we use the most are Vidyard and Loom, both Chrome extensions with free versions. All you do is start a new video and it will record the screen behind you with a small image of you narrating or talking.
Kevin has been using this to go into a prospect’s website so that he can illustrate the points he’s making, areas of improvement, etc. He then sends this link in the body of the email to get their attention. It’s been great for prospecting because the person is curious why their website is in the image.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Every Friday at noon Eastern, we host a #LunchtimeLive where either Kevin or Erik will invite a guest, typically a top marketer or entrepreneur. We bring them on so they can discuss what they’ve learned in their journey to building a company or marketing engine. We get to ask all the questions we want answers to like how they became successful and potentially use those same methods for Array Digital.
By hosting this live, we get to know the answers to questions we genuinely want to know about. We also ask our audience if they have any questions and we will ask those of the guest. If you join us, you can also ask your own questions. You can learn exactly what these professionals are doing with their brands.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Not every prospect or lead you get is going to be a fit for your business and that’s ok. You should be saying no when you know it’s the right thing to do. If it’s a client that you won’t be able to perform well for or doesn’t sit right with your team, it’ll work out better for both parties if you say no.
To qualify our needs, we must answer the following yes or no questions: Are they in one of our focus industries: home services, law, or medical? Are they looking to aggressively grow their business? Did they do $2 million in revenue the previous year? Are you able to spend at least $5,000/month on marketing and advertising?
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Onboarding is so important: the communication, their expectations, the step-by-step process. It all comes into play and affects how your client feels about you, how long they stick around, and how likely they are to refer you. If you have a really great onboarding experience, they are more likely to look the other way if you do make any mistakes than if you had a less than satisfactory onboarding process.
We recently hired a company to do some work for us and both Kevin and Erik were very impressed by their onboarding process. We are going to take some lessons learned from this company and apply them to our own process.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
We are looking to hire a digital sales specialist. You will be selling digital marketing including websites, SEO, online advertising, and social media. A lot of our clients are focused in 3 segments: law, medical, and home service contractors. We really want someone with a background in one of those 3 segments because you will be focusing on that.
If you are interested in this digital sales position, go to our website thisisarray.com/careers. —
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
A mistake a lot of brand new entrepreneurs make is keeping their new business venture on the down low. It’s a defensive mechanism because if they don’t tell everyone they know, they haven’t fully committed to it. They have an easy out if they end up failing and can go back to what they were doing before without the shame of failing.
You need to be 100% in mentally and emotionally. You need to tell every single person that you know what you’re doing. You can do a podcast, a social media live, or a regular social media post. There are better ways to do that: 1-on-1 mass communication.
Erik created a written announcement, mailed it through snail mail to about 250 people he knew saying if you know anyone who can use my services, let me know. At the time, he got 1 deal from doing this. It worked well for a deal flow but it also forced Erik to commit 100% to what he was doing. —
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Years ago, Erik was obsessed with Shark Tank and he’d watch it religiously every single week. One piece of advice shared on the show has stuck with Erik for years: “It’s just a deal. There are millions out there like that.”
At the time, Erik was in the beginning of his entrepreneurial journey, dealing with 1-2 deals at a time and thinking it must be nice to have that mindset. Now, he realizes there are millions of deals out there; you just have to go find them.
How? Have a very specific message to a very specific niche. —
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Every Friday at noon Eastern time, we hold a Facebook live and bring on a guest to talk about how they built their business or marketing machine. We send out invitations to potential guests and it got to the point where we were sending them out to so many people, it became hard to track. So we came up with a process and it’s pretty clever if we do say so ourselves. —
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Our sales team works to bring on new clients, making presentations to explain to the client the current issues they are facing, how we can fix them, and why Array Digital is the best. Once they have brought on a new client, they are transitioned to the operations team.
We’ve worked on this transition a lot. We want sales to be focused on selling so we’ve made it a quick transition from sales to operations. This includes an onboarding email in which the salesperson will introduce the client to our Project Manager, Jamal, and our Creative Director, Jake. —
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik is in the final part of writing and editing his book, Million Dollar Journey. It took 8 years of hard work, soul searching, and making a lot of mistakes to get to the point of making $1 million in revenue, a point only 4% of business reach.
In it, there’s a particular line that jumped out at him. It took place when he was working at his last job as an employee and had a lot of uncertainty about where he was going in life. The line is “I knew that my destiny was 100% out of my hands and that scared the shit out of me.”
Why would that scare him and why should that scare you? —
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
We have deals and then we have big deals. A deal is normal business typically from $2500 to $10,000 a month. Everything is based around a deal that size. But when we get a big deal, processes are changed and exceptions are made, new innovations and efficiencies are created because we’ll be working with a much larger company.
Big deals may require new team members to be able to manage the new heavier workload, it may require new software that’s more innovative than what we were previously using, it might require completely new processes altogether! These big deals are really exciting because they allow you to innovate and improve your services for everyone else. —
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
One of the things Erik learned early on in his entrepreneurial journey was that he has to sell something people actually want to buy. If you are building a business, it needs to have an offering that is so easy for anyone to grasp that you don’t have to spend a ton of time explaining it. If it takes more than 10 seconds to say what you do, you will probably lose that opportunity. An offering should be super simple.
What can you sell right now? Speed here is super important. Find the minimum thing that you can sell and start selling it very quickly then go find someone that will buy it. That’s how to get into business 101. —
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
If you’ve ever had someone badmouth one of your employees, you have to very quickly make sure you don’t allow that to happen. This can come from your management, other employees, maybe even your clients. Everyone makes mistakes but we also take a lot of preventative measures to make sure those mistakes we make never happens again.
We are a learning organization and we fix our process to make sure things like this don’t happen ever again. You have to make sure no one badmouths your employees by defending them if they had good intentions. Most of your employees want to do good work and when you allow someone to badmouth them, it breaks down the morale and the fabric of your company and you cannot allow that to happen. If you allow it once, it will continue and permeate into your culture and that is the last thing you want. —
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Overtime, we change our prices, adjust our services, and add different services all based on the strategy that we’ve created for our individual clients. But when do we reprice an existing client?
If a client is going to continue services with us and want to sign a new contract, we don’t reprice them. They keep the same pricing they had with a new scope of work even if we’ve updated our pricing strategy.
If someone wants to remove a service, then we reprice it. Whatever the prices are for the services they already have minus the service they’re removing, that will be the new price. —
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
We’re all in such a rush these days that sometimes we even force ourselves to press on through even when we have nothing left in us. Every once in a while, it’s ok to take a break.
Recently, Erik took a break in his training for his half marathon. He was on a 1 hour and 45 minute run but found that 30 minutes in, he needed to take a break, walk, drink some Gatorade, etc. After about 2 minutes of walking, he started running again and felt so refreshed that he sped through the run.
We experience this in business too. We’re so busy all the time and we run around exhausting ourselves. You need time to recharge sometimes physically, sometimes mentally, and sometimes both. —
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Make the most of LinkedIn by setting daily tasks.
Kevin does this because LinkedIn is challenging and you need to be working beyond your profile to grow your engagement, connections, followers, and potential for sales.
1: Anyone that accepts Kevin’s connection requests, he makes a task to send them a message. The message is basic and general, just a simple introduction that’s short and not salesy.
2: Once they respond back, Kevin sends a second message about the podcast.
Now they know who you are, having connected with you, and learned more about your company.
3: Set a task everyday to connect with 10 people that you would be interested in getting to know.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik recently found himself needing to send out quite a bit of information to members of an organization he's a part of. He tried to think of the best way to do this. He could have sent one very long email, but he decided against that because he didn't want to bombard the readers with all that information at once. He then thought about sending a series of emails, but similarly, he didn't think they would want to be reading a lot of material on a daily basis.
H decided instead to record short videos, about 1 to 2 minutes long, containing all the information they need. He then decided to add those videos to a drip campaign, which will send daily short emails, with the link to that day’s video. That will turn into a daily email with a short video, over the course of about 10 days. Those chunks of information via short videos is a lot more manageable than a bunch of information at once.
Erik uses videos to get out information to the team regularly, and it's well received. Think of how you can incorporate video into your processes. It makes things a lot easier. —
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
There should be very very few exceptions to policies. If you take the time to create a policy it's because you saw the need to create it and therefore it should be followed 99% of the time. If a policy is only being followed sometimes it becomes a guideline, not a policy. If a policy is being questioned time and time again, by your team or your clients, then it's worth re-evaluating to see if it's valid. If it’s not, then it may need to change. But once again, if you have a policy in place it needs to be followed most of the time.
Erik recently had a discussion with the sales team about a particular policy for a particular client. In this instance it actually made a lot of sense to Erik to make an exception to the policy. That's not always the case, but this particular time it just made sense.
Think of the policies you have in place, if they are still valid, or if you need to make a change. Remember, policies should be the rule, not the exception. —
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik was recently asked on Twitter by TechnoTim, what the status was of writing his first book. If you've listened to the podcast earlier in the year you may have heard Erik talking about writing and publishing his first book. It was one of his New Year's resolutions for 2020.
Erik started by writing between 1,000 to 3,000 words every morning in December of 2019. His plan was to write the first draft in a month, take about a week off, and then start editing after that. What ended up happening was he wrote the first draft, he put it aside for about 3 ½ months, and then he started editing it. He clearly needed more than a week off from it, and the quarantine from COVID was just the kickstart he needed to start editing.
At this point he is done editing, he has interviewed professional book editors, and he hired someone to edit his book. He estimates his book will be completely edited by the end of 2020. After that he will have someone create the book cover, he will format it for use on Amazon, and he will create an Amazon account for his book. It's going to be an e-book on Amazon, instead of a traditional paperback or hardcover. —
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
What would you do if you found out one of your competitors was advertising using your brand on Google?
We recently ran into this very issue. We did a search for our company name, Array Digital, and were very surprised to find our picture next to one of our competitor’s ads. This stirred up some conversation within our company about what we should do. Do we address it? Do we go to them and ask them what's going on?
Erik decided to take to LinkedIn to pose the question: What would you do if you found your competitor advertising over your brand on Google? He then called out the company by name. A couple of people congratulated him because they said it meant they see Array Digital as competition. Either way, Erik is not too pleased. He thinks we should defend the brand at all costs and make sure we are the ones that show up when we search our name. —
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
We are a pretty small company with a pretty simple org chart. We're growing, but as a team of 14 we're still pretty small and the way the company is structured is straightforward. At the top we have Erik and Kevin. Erik is the CEO and oversees all of operations. Kevin is the CMO and oversees the sales department. Below that we have Glen, who’s our Sales Manager, Jamal, who oversees the web design team, and Jake, who oversees SEO, social media and advertising. Each of them have a team who work under them in each of those services.
Our goal is to become a $100M a year advertising agency, specializing in medical, law, and the home service industries. As we grow Kevin envisions our org chart changing to possibly having a team for each of those services, under each industry. That would mean that every industry would have a team that knows the ins and outs of that industry, and how to best serve it. As the company grows even more, we might even have teams for sub-sects of each of those industries. There may be some change at the top of the org chart, but Kevin really sees most of the change happening at the lower levels.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
We recently updated our mission statement to align with our new goals. Initially our mission statement was to dominate digital marketing in Hampton Roads. That served us well the last couple of years, but we feel we have outgrown it. Our new mission statement is to dominate digital marketing for our clients in the medical, law, and home service industries. That’s what we do the best in, and that's where our focus has moved to.
A mission statement should align with the goals you want to achieve in the next two to five years. It should be achievable, measurable, and change as your goals change. Unlike a vision statement, which is really a long-term vision for the next 10 years, a mission statement is a shorter term goal. If you haven't created your mission statement, or if it no longer aligns with your goals, think about creating a new one. Make it meaningful to you. —
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
When you're first starting out in business it's common to take on all kinds of work. If someone requests your services it's very tempting to not turn work away even if it's something that you don't do or you're not interested in doing. You'll figure out a way to get it done because you're trying to grow, you need money to pay the bills, and something seems better than nothing.
Erik did this a lot in his early years. He agreed to work on projects that he was not interested in or he frankly didn't know too much about, because he needed the work and he needed the exposure. As he continued to grow though, he became more selective in the type of work he would take on, and chose to only do work that he specialized in.
Erik sees entrepreneurialism as a path. Some are ahead of you on the path and some are behind. If someone requests services that you can't fulfill or don't want to, you have a choice. You can politely turn them down or you can refer to them to someone who may be behind you on the entrepreneurial path. You'll be helping out the person who is requesting the work and the person who ends up taking it on. And, it doesn’t hurt to put out those positive vibes into the universe for yourself either.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
What is better than one big piece of content? Micro content.
When you create content for your company or brand there are numerous opportunities to turn that into lots of micro content. What we mean by micro content is taking content and chopping it up into several smaller pieces of content. For example, this podcast episode is being recorded on video and audio and it's about 4 minutes long. That can be kind of long for someone to listen to or watch, especially if they’re multi-tasking. And, while we want to put out the entire episode for our audience, it's just as important to create as much micro content from it as possible. In this case that could be taking a few of the most important points from the episode and making shorter videos, videos in different aspect ratios for Instagram or Facebook, or a still picture with word overlays. All of a sudden we have numerous pieces of micro content from this 4 minute episode.
Creating content is time consuming, and editing it to put out to an audience is too. Try to find ways you can take content you're already creating and make several pieces of micro content to maximize it.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
We have had to hire remotely over the last few months entirely on video. We interviewed Francesca, a new member of our sales team, a guy named James out of North Carolina and now we’ve got an offer out to another employee located in Miami, Florida.
While most of our team is local, we’re almost at the halfway point where almost half of our team is remote. We want the best people with the best skills and we don’t really care where they are. We want to talk to everyone and we want to hire the best.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Something we’ve battled with for quite a while and never done is niche. We’ve been asked what we specialize in as far as industries are concerned and even though we specialize in some select services, there’s no industry that we focus on 100%. We’re always working with new clients and learning to adapt to their industry and it helps us stay on our toes and allows us to do something different.
This has probably stunted our growth a bit. We’re not niching but we’ve picked three segments, determined who our best clients are and who we get the best results for. Those tended to be in home services, medical, and law. Now that means we can get very versed in those languages, communication, and understanding of each of those kinds of businesses. Our people talk the talk of that client. If you work in tons of different industries, you constantly have to be asking questions of the client about stuff like their business, how they operate, etc.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
When it comes to your business you should always think long-term. If you're a sole proprietor or you're just starting out it's easy to think you don't need to document processes because you might be the only one doing the work or there are just a few of you doing the work. But, if the goal is to one day scale the business it is important to start documenting processes early on. It might not be necessary in the beginning but it becomes a problem as new employees are hired and they don't know what the process is or who in the company knows how to do it.
It also becomes necessary when you hire an expert in their field to try to help you grow. They should start documenting their processes early on so that it can be replicated in case they decide to leave the company one day or others are hired to help them.
So always look to the future and what you need to help you scale efficiently.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik recently hosted a #LunchtimeLive with Brian Butler who happens to be a high school friend of Erik who has made a name for himself as a mixed martial arts agent. Think Jerry McGuire but UFC.
These LunchtimeLives dive into what different marketing techniques people have used that make them stand out in their industries and allowed them to gain some traction. We ask them what is their key to success in their industry.
What Brian said really resonated with Erik because he has a background in graphic design. He said he needed to get into some sort of physical routine so he got into mixed martial arts and the owner asked him to put on an event. The result of the event was amazing because it was marketed in a different way than most mixed martial arts events so the martial artists started approaching him asking him to be their agent.
So he brought his marketing expertise to the mixed martial arts world. He treated being an agent like being a marketer while most other agents acted as if they were lawyers. He’s doing things differently.
Think about your own marketing and how you can have the biggest impact. Try to be different from the rest of the crowd. Being like everyone else does not get you new customers.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
We are hiring right now specifically a web designer, a salesperson, and a few other roles in the near future. We recently did a round of founders interviews which basically means that the team has already vetted the candidate and then the person moves onto Erik and Kevin in the interview process.
We first do a phone screening that takes about 15 minutes and if they pass that, they have an interview with the hiring manager who can then bring on other members of their team. Once they pass that step, there are about 3 remaining candidates that get moved on to the founders’ interview. By this point, the hiring manager has already confirmed that this person can do the job at hand. What Kevin and Erik are interviewing for is fit. Do they exhibit the core values that we hold?
Last week Kevin and Erik had 5 interviews and it ended up being quite tiring. By the end of it, both Erik and Kevin felt like they hadn’t accomplished a lot. But what they did that day was interview the next person that might come onto the team. That is very important. So although they didn’t get a lot of tasks done that day, they picked who they thought could do the best job and advanced the company significantly by identifying who the next person coming into the company would be.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Exclusivity can win deals but it can also kill deals.
Recently we were faced with being asked to sign an exclusivity deal with one of our current clients. An exclusivity deal means you will not work for one of your client's competitors. It can be a specific competitor by name, or it can be competitors within a geographic region. The general idea is that you will not help their competitors get ahead while you are working for them.
The advantage of the exclusivity deal is that it is meant to create a strong bond between you and your client. They essentially promise to work with you for a long time and be a great client, while you help them get more business. The downside is it can kill future deals for you, especially if one of their competitors wants to work with you, and that deal seems bigger.
One thing you can do in that case is to reaffirm your commitment with them. It doesn’t hurt to let your current client know that you've been approached by one of their competitors and reassure them of your exclusivity deal. They will likely confirm and that’s fine. You can use that as an opportunity to say you will not pursue that deal but ask if they know of anyone that could use your services. Never be afraid to ask for a referral from your current customers. If the working relationship is solid they will be happy to send work your way.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Every Friday we host a livestream on Facebook and stream it on Twitch, Twitter, and YouTube. Recently we had the pleasure of hosting Katherine Prescott on our livestream. She is the founder of voicebrew.com, which is a website that sends out regular updates on new features of Amazon Echo and Alexa.
Erik learned a couple of very valuable things from Katherine. The first is that your advertising, whether it's traditional ads, digital ads, or even your website, needs to have at least one very clear call to action (CTA). A call to action is something you want the consumer to do upon viewing your ad or visiting your site. It could be to call you, sign up for a newsletter, or fill out a contact form. The point is the CTA needs to be clear and effective. Erik was surprised to see Katherine has one CTA on her website and that’s to sign up for her newsletter. In fact, that is the only major thing on her homepage, which he thinks is pretty clever.
The other thing he learned was she has one of those pop-ups on her website directing people to sign up for the newsletter. He admitted he thinks those are annoying, and she agreed. But, she also told him that pop-up works better than any other CTA she has on her site, and she gets better subscribers out of it, who open her emails more, and stay subscribed longer.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
We are now into month four of the COVID pandemic. Many people didn't really believe we would still be dealing with this four months later, Erik included. But here we are, still working from home, with no end in sight.
Before this pandemic it was easy to imagine that working from home might be like a vacation. But, Erik soon realized this was not the case. Even though he actually really likes working from home, he finds himself working a lot more these days. As he records this episode for instance, it is 6:30 p.m. and he still has a lot of work to do. He has spent most of the day on calls or in video meetings and hasn't gotten to many tasks. He also has a stack of mail that he hasn't opened yet.
How has working from home been for you? Do you find yourself working more or less? Let Erik know how it's been going for you. You can reach him on Twitter at @iamerikjolson.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Every so often we find we have to update our marketing strategy, particularly when it comes to events we put on. An example is the monthly marketers meeting we used to host called Marketers Anonymous. This was a marketers networking event we used to host during lunch at a bar and grill in Norfolk, Virginia. It started off as us speaking at the events every month. Then it changed to us inviting speakers (mainly other marketers) to speak to our guests. At some point we realized we weren’t getting any business out of these so we had a meeting to discuss how we could get more out of it. That’s when we decided to start inviting speakers whose message could help get us in front of our ideal prospects. It was a win-win.
Unfortunately COVID hit and we had to cancel our monthly in-person meetings. We turned our attention to our Lunchtime Livestream, which is a livestream we put on once a week on Fridays. We went through a similar learning process. We started off speaking on our livestreams ourselves, then we invited others to co-host the show, with similar results as before. Now we are more strategic on who we invite on the show and the messaging we put out there. Sometimes you just have to tweak your strategy and your message.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
One of Erik’s 2020 new year’s resolution was publishing a book on how he grew the company from nothing to $1 million in revenue which doesn’t happen for nearly 96% of businesses. It took 8 years and a lot of lessons learned along the way and Erik wants to help other entrepreneurs to learn how to avoid the mistakes people commonly make when starting a business.
The book has been written for over 6 months and now he needs an editor to reorganize the book and make sure there are no typos. He’s decided to hire his own book editor. He had to do some research because there are so many different specializations within the editing segment of the industry.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
There has been quite a bit of unrest among the civilian population. We’re still in the first wave of COVID and that has greatly affected everyone and we’re all realizing that we’re in this for the long haul. But there are also the events that have happened as a result of the murder of George Floyd and many other black people at the hands of the police.
As a business, how can you properly address civil unrest while still being true to your business and getting the marketing message out?
It’s a hard thing for anyone to understand if it’s even the place of a business to comment on events like these. But some of the events that have happened are just so profound that it’s ridiculous to ignore them and just continue with your own messaging. These are significant events in our country and if you’re not at least commenting on them, you are not in tune with what’s going on in the world.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
It’s often easy to start something, but it's much harder to maintain it.
At Array digital we often come up with great ideas for new things we want to try. We tend to start off with a bang then slowly lose momentum as the novelty of it starts to wear off. One example is our Friday Lunchtime Liivestream. When the staff first came up with the idea we were all excited at this new thing we would be doing. After a while it became work, and took effort. It slowly became an Erik and Kevin Livestream, with us having to book speakers to join us, when initially the team was hosting most of the Livestreams.
It happens. The excitement of new ideas wears off over time. This podcast is another example. We are a year-and-a-half into this, and it’s work. Erik is recording 10 episodes today, as is Kevin, because we're running low on episodes. But, it’s something we believe in, and we want to continue doing it, so we have to have the fortitude to keep it going.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Whether you’re a freelancer or a huge business, start saying no to project work. It’s hard to not take on project work but what we’ve done at Array Digital is gone from 100% project work to 100% recurring. It’s been a life-changing experience.
Every time you take on a project, it’ll set you back. We had to quit cold turkey in order to make it work with monthly recurring revenue. Think about ways you can build everything into your pricing and start charging a certain amount monthly.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
A podcast is audio-only but it’s easy to record the video and use that on social media to double the amount of content you are creating. For a while, we were promoting audiograms on social media where we would use the audio from our podcast with show notes as the caption and put them on our various social media platforms. This did not resonate with our audience and it would get very little engagement.
So instead, Erik has started recording on video and audio.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
One thing that has helped our cash flow tremendously is the fact that we bill and get paid in advance. It took a long time to get to this point in our business but once we made the shift we noticed immediate benefits.
Many service Industries bill in arrears, meaning they bill after work has been completed. Contractors will often take a deposit and payments after completing milestones, and their final bill will come sometime after all work is complete. Then, if they have payment terms of 14 days, 30 days, 60 days, or even 90, they often have to wait weeks, if not months, to get paid.
Most of our clients are on auto-pay, meaning we draft their account or charge their credit card automatically every month. There are a few that pay us by check, but if they do our payment terms are seven days. Sometimes prospects will question that, but overall it works for us and helps us get paid faster.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
We love ACH!
ACH Stands for Automated Clearing House. It’s essentially a transfer from one bank account to another. It is our preferred way for clients to pay us. We used to accept many forms of payments, but in the last two years we moved to ACH and we love it. We get paid faster, there is less admin work, and there are minimal fees.
We use Quickbooks to set up ACH payments and bill clients. It's a simple process that requires you to connect your bank account to Quickbooks one time. Then, when you want to get a client on ACH you ask for your client’s account information to make the transfers. QuickBooks does all the work by drafting the client’s bank account every month and sends them a sales receipt for their records. It’s a win-win.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Soon after the merger between the two companies that formed Array Digital, Erik tried really hard to put together the first management team. He wanted to loosen the reins a bit and let others help make decisions for the business. Until this point all decisions fell on him and Kevin and he wanted to lighten his load. He hired someone he thought would help him with this, he gave them what he thought was a suitable title, but it didn't quite work out the way he expected.
Issues came up and that person ended up leaving soon after. Erik and Kevin were back to being the main decision-makers. Luckily a couple of our existing team members stepped up to the plate and asked for more responsibilities. It was a great fit and a natural flow to how we operate.
We have since added another person to the management team and it's been working out nicely. Erik and Kevin no longer have to make every big decision by themselves. It's made things much easier and as we see now, it's imperative in order to scale the business.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Recently Erik sat down to watch a recorded new employee orientation between Katya and our newest employee, James. Katya works remotely from Florida and James works from North Carolina. He is the second employee we have hired without ever meeting in person. Because of COVID we have had to do things a little differently, and that is likely to continue.
Erik asked Katya to record the orientation, which she conducts over Google Meet. Google Meet is one of many virtual meeting applications, but the one we use the most for ourselves. Katya came up with the idea of conducting these orientations a couple of years ago as we started to hire more employees, but Erik had never actually seen or heard what takes place during these orientations so he thought he’d check it out.
He was happy to see she covered all the important points like company culture, benefits, pay, and what to expect working with the team. It’s an important part of the onboarding process and we will continue to do it.
It’s possible and even easy to do things like hire people remotely and conduct online orientation.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Mental health is tough to guard these days, especially working in social media. Our Social Media Manager Shannon touches on the tough topics flooding our feeds & gives advice on how can we not be drowned by the darkness while still staying informed.
Here's her tips: 1) Don’t check your phone in the AM & set a screen limit - create pockets in your day where you don't look at your phone, and don't start your day with scrolling through the feeds.
2) Daily routines - Instead of turning to your phone right when you wake up, do something to set your mind right first thing when you wake up.
3) Keep your phone away from you while working - If everything is accessible on your computer & you're able, keep your phone a few feet away or even in another room if you have no important phone calls potentially coming through.
4) Extensions to block distractions - It's easy to get lost in the scroll from time-to-time, even in a regular news cycle. Shannon's favorite distraction-blocker is News Feed Eradicator for Chrome https://chrome.google.com/webstore/detail/news-feed-eradicator-for/fjcldmjmjhkklehbacihaiopjklihlgg?hl=en
5) Focus on the positives - There’s always going to be bad news of course, but there’s good news, too.
So if you’re working in social media like Shannon, remember when to stop working! Keep pockets of your day screen-free, don’t get lost in the scroll, and be optimistic.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
We recently hired two brand new employees who we never actually met in person. It’s something we’ve never done before and Erik wasn’t really sure if or how it would work out.
When COVID started, we needed to hire someone but it wasn’t possible to meet in person and especially not in a group like we normally do. But we did it entirely over the Internet.
It’s something new to us but it’s something that has worked out extremely well for us. Both of these employees are crushing it and it made us realize that we don’t need to see our new hires face-to-face in order to interview, hire, and train them.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In the early business days Erik used to bill by the hour. Then he moved onto project work but that had its downfalls too. Years later Erik and Kevin got a taste for recurring revenue. That's when they realized that's what they wanted from that point forward.
Recurring revenue is money that we know we can count on from a client, month after month, unless or until they end services with us. When we sell services to a new client we promote the idea that we are going to provide these services on a continuous basis. There is a minimum time commitment involved, but otherwise the services, and therefore the payments, continue.
If a new client asks for a shorter-term or they want to put an end date on the contract, we don't count that as recurring revenue. That is what’s known as re-occuring revenue. We want recurring revenue (as in no end date).
One way to get more of the type of revenue that we want is to incentivize our salespeople to sell recurring services by lowering the commission on any contract that has an end date on it. If it's not the type of work we want it is reasonable to do this.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Sometimes to get experience, you have to make it! Just take it from our Social Media Manager Shannon, who Erik found and hired through her own projects.
If you’re someone in their mid 20’s worried about not having an adult job yet, don’t stress! Shannon was really nervous when she started at Array Digital about a year ago. Three years out of college and still working at a coffee shop, she applied to jobs to no avail.
Right after college Shannon didn’t have any prospects, so she figured she'd make her own experience. With the encouragement & help from a couple friends, she grew a Tumblr page she started during college into a professional music blog with a domain at popscuremedia.com & writing for free on altdaily.org (RIP). It got her freelance writing work, but she wanted a salary, benefits - an "adult job."
So she beefed up Popscure - threw events to get folks to know the blog, reached out to artists to interview and cross-promote, and got writers on board to jump-start their careers. It cost more than she made, and it didn’t pay off for a while - until it did.
Erik reached out to her and said someone passed him Shannon's resume - to this day neither of them knows who, but that’s neither here nor there.
The moral is, she put in work towards something she was passionate about and even though it was dismissed a lot, it eventually paid off. More importantly, she didn’t wait for an opportunity to come to her - she made her own self-worth.
So if you’re wanting to find a starting point in your career, do it yourself! Start a platform positioning yourself as an expert, and practice for the career you want.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Just one year ago, we hired our first salesperson, Glen. Then about a month ago, we hired our second salesperson, Francesca. We went quickly from having no sales team to having a (albeit small) sales team.
We’ve decided we’re going to hire another digital sales specialist. Already, Francesca has closed her first deal and has several more deals on the way.
A lot of marketing companies have hunkered down because of COVID and have gone on the defensive. We decided very quickly into the pandemic, however, that we were going to go on offense.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
We are at least 3 months into COVID and the shutdown that’s gone along with it and one of the things we’re struggling with is what to do with our office. We’re not so sure that we actually need it. We have employees in 4 different states now and we’ve been communicating with our staff so effectively without seeing each other in-person.
We’ve hired new people, brought on new clients, expanded with old clients. We’ve had great operations this whole time. I don’t think there’s a downside to working remotely and there’s many benefits over working in the office.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik started working for himself about 11 years ago. At the time it was just him, a laptop, and his cell phone. All the work he did was done on the laptop or through the phone. Now, 11 years later he is back to just him, a laptop, and a cellphone.
As his business grew, it became more complex. He added employees, equipment, an office, and other tools. But just to get started, all he required were those basic pieces of equipment. Even now, all he really needs to get work done are those same basic pieces. He can work from anywhere as long as he has those.
Many new entrepreneurs believe they need to have everything in place in order to get started. They think they need a detailed business plan, clientele, a lawyer, a CPA, an office, supplies, and lots of equipment. The reality is you don't. You just need a few basic pieces of equipment and the will to start. If you are in the service or technology field, like many service providers are, this is especially true. Even if you are more of a hands-nn service type provider all you really need is yourself, maybe a truck, and a phone. The rest will come with time. —
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Ever since the beginning of this company, we have benefited from the nearly exclusive use of cloud-based software. Things such as Google Suite and our cloud-based task manager Asana, have been immensely important to us. When COVID-19 arrived moving to remote workplaces was a non-issue for us while other companies struggled to conform to their new reality.
We estimate over 90% of the programs we use for work are cloud-based. We have a server that’s about 10 years old, but it hasn’t even been plugged in for at least four years. (We just can’t bear to part with it yet). We have no need for the server though or even an IT department. Everything is in the cloud!
If you’re just starting a new business Erik recommends making everything cloud-based. It will make things easier in the long run. Two well-known suites of office products are Google Suite for email, documents, spreadsheets, calendar, storage and more. Office 365 is another one, and it offers similar features. —
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
We have been around in one form or another for going on 10 years now. Kevin started his business in 2009 and Erik started his first business in 2009 as well. They formed Array Digital 3 years ago and when that happened, a few of the employees who had existed with either of those two companies came along.
Because of that, there are some employees who have been around for 5 years even though Array Digital has been around for only 3. The “problem” we have now is that people have already celebrated a milestone anniversary and you lose track of time. —
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Why Do We Focus on the Exceptions While Neglecting the Basics?
Erik was recently asked this question by Zack Miller of Zack Miller Says. This is a great question because a lot of the time when we’re running our business or reading the news, the exceptions become the norm. The mundane becomes unexciting so they focus on what gets you excited.
The same happens in business. Business can start to look the same day in and day out; it’s part of the grind of doing business. Those things you don’t focus on too much. You usually put a lot of focus into the boundary conditions, the things that haven’t even happened yet. It’s a mistake to do that. —
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Recently Erik and Katya were talking about how great monthly revenue is as opposed to the other means of billing clients like hourly or project-based.
Before starting with monthly recurring revenue, Kevin and Erik had no way of projecting out to the future. When they were working on projects, at some point it would go down to 0 eventually but your expenses continue to increase because you have all these people working for you and expecting a raise.
Recurring revenue gives you the ability to track how much revenue you get each month and you can then project out into the future. With recurring revenue, you can plan, budget, forecast, and see into the future. —
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
We have a Lunchtime Live that we’ve been doing every Friday at noon. As part of notifying people that we are going live, we have repurposed our text messaging platform to let people know about the lives that are happening and where they can access it.
Erik is a big proponent of repurposing information but there is a danger to it. We learned this a few weeks ago when we repurposed our Marketers Anonymous text messaging platform for these livestreams. —
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
At some point, someone is going to ask you for exclusivity. What that means is they don’t want you to take on work for a similar client. We’ve been asked this multiple times over the years and basically we sign a clause that says we won’t work with their competitors depending on a certain scope which varies from request to request.
Erik learned early on that exclusivity can really hurt your company. —
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik was recently asked a question by Ski on LinkedIn. Ski is a personal friend and fellow business owner. The question was about cash flow and what it means to be successful in terms of cash. This was Erik’s response:
Revenue is essentially a vanity metric. A better picture of a company’s wealth is cash flow. Cash flow is the money that moves in and out of a company from sales and expenses. It's actual cash in the bank.
One way we maximize cash flow is having tight payment terms. Many companies allow you to pay them in 15 or 30 days but our payment terms are Net7. Our preferred payment method is ACH or credit card. Payment by check is a last resort and if we extend that option payment is due within seven days. We also invoice before services are rendered so we are getting paid as we start the work, instead of paying for labor and other costs and then reimbursing ourselves weeks later. These two things alone have maximized our cash flow significantly.
Another way to maximize cash flow is by obtaining a line of credit before you actually need it. It's a good way to borrow money with the ability to pay it off over time. —
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Creating and following processes is a very important part of our business.
Years ago, when Erik worked as a contractor for the military he learned the importance in having formal processes. At the time he was working as a project manager for software development projects, some of which had no written processes. This created problems as implementing the software would take anywhere from a couple of hours to a couple of days, because only one person knew how to do it, and that person was doing it from memory. Relying on just one person to set things up from memory is never a great idea.
Because of Erik’s experience we now have several processes at Array Digital. We have a process for selling, for recruiting, for onboarding, off-boarding, and everything in between. Having processes ensures nothing is forgotten, nothing is left out, and the whole thing is repeatable by anyone who reads the process document.
Creating the process documents can be as simple as sitting down next to the person who knows the process and typing up exactly what they do step by step. It’s important and it can help you be a better company. —
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Ever since quarantine began we decided to provide more consistent content to our listeners. We can now say that every Friday at noon ET, we will be hosting Lunchtime Live. We have also decided to include guests in our podcasts occasionally to provide a wider range of thoughts and ideas for our listeners.
These streams can be found on Youtube Live, Twitter Live, Twitch, and Facebook Live. We recommend posting questions on Facebook and reviewing questions from others, as there is valuable information readily available at your fingertips. To be notified before a Lunchtime Live, go to thisisarray.live and enter your phone number or follow thisisarray on Facebook.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Kevin talks about a few examples of getting comfortable and why it’s a bad idea.
COVID-19 is a perfect example. It’s come around and wreaked havoc on the economy; it’s something no one could have expected or predicted. You can try to plan for the market going down but this is something completely different. If you don’t adapt and adapt fast, you’re probably going to have a tough time or you’re going to go out of business. Your company has to be agile enough and be used to change.
If you’re a company that’s been around doing the exact same thing for 25 years, you will have a much harder time adjusting than a company that is constantly pivoting and innovating.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik was recently asked by our social media specialist, Shannon, how people are staying motivated during quarantine. If you’re one of the lucky ones, you’ve been able to quarantine at home and not work out in the public during a dangerous time. Here is how Erik has been staying motivated during quarantine: He has created an at-home office with all the right equipment. He’s continued to keep a schedule, still waking up at 5 AM, reading the paper, working on his book, working out, etc. Routines can become mundane but they help to keep motivated.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
You need to work to build a resilient brand. A lot of things go into this including time and patience but some of the things you should look at are your brand promise and brand experience.
You also really need to have the right clientele. Think about what COVID-19 has done to businesses and brands and think about who stands out and has continued to carry on during this time. It’s the brands who are still doing what they’ve always promised they would.
At Array Digital, we’ve continued to grow and believe it’s largely to do with our promises and who we are as a brand: what people think of when they think about our company. If your company gets hit hard and you start to let things slip, you probably won’t keep the clients that you had before. They may be looking for companies that are more stable and resilient.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik is considering getting himself a shedquarters. A shedquarters is a custom office space created in a shed. He got the idea from his good friend Kevin Griffin. Kevin has worked from home for years and he wanted a dedicated office space that wasn't necessarily in the home. He created his shedquarters by building out a shed in his backyard. Erik followed Kevin’s progress as he built his office space and was rather impressed. He is seriously considering taking his existing backyard shed and building one out for himself.
One of the benefits of a shedquarters is being able to work remotely without all the distractions that come from working at home. Erik finds that very appealing as he records these podcast episodes at home and sometimes it can get a little noisy in the background. It would also give him the privacy he needs while still being close to home.
The other major benefit is the cost savings. A shedquarters would cost a fraction of what it costs to maintain an office space. Erik doesn't believe we will do away with the office completely, but the shredquarters offers a nice alternative for the days he wants to work remotely and he estimates it would only cost him about $4,000 to $5,000 to build it out the way he wants.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Today, Kevin shares how he uses LinkedIn, where his success has been, and where he’s taking it.
He’s been putting his attention into it for about a year now and since created a strategy. He posts once a day during the week following what he calls a “social theme” just for his LinkedIn. He’s created different categories that make it easier to think of content and keeps templates in Adobe for each one so that he can see all of them in one place. He shares motivation, trends/data, team whether it be a new team member or a current one who’s doing something new or different, wins, and events.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Kevin recently came up with a few simple steps to starting your own podcast. This doesn't go into the details of marketing it, but it does give a few pointers for getting it up and running. Here are the five simple steps you should take:
- Pick your style of podcast
- Solo, multiple people, roundtable discussion
- Choose the length of your podcast
- 5-10 mins (good for daily broadcasting)
- 30-60 mins (good for weekly episodes)
- 60-90 min (best for monthly podcasts)
- Choose your equipment
- It doesn’t have to be fancy. Start with your phone or laptop.
- Choose your software
- You’ll need recording software and publishing software
- Just launch it
- Publish your episode, get feedback, then improve
A lot of people will overthink this and will want to get everything perfect before starting. But the most important thing to remember is to just do it. Get used to the sound of your voice being recorded, publish your first couple of episodes, get feedback from others and then get better.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
We took a hit with the pandemic and we lost a lot of revenue but we kept on selling and our revenue is now higher than it was before the pandemic. We are still growing and it's to the point where we need to grow the team. We have been wanting to bring on another salesperson and now the time is right.
Erik and Kevin have been working the last couple of years on developing a sales process and improving it. We hired our first salesperson, Glen, a year ago, and things have been going great. A year later we are finally ready to hire our second salesperson, and we did. We just brought on Francesca in May. She has been busy training with Glen and Kevin. She has been picking up on things quickly and Kevin has no doubt she is going to kill it in sales, helping us grow even more.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
It's important to align your brand experience with your brand promise. A lot of companies promise a lot of things with the messaging they put out on their website, social media, or printed materials. Sometimes they don't even know what those are. It's really important you not only know what your brand promises are but to uphold them. That will help you become a more resilient company and a company others can trust.
At Array Digital our brand promise is all-inclusive pricing and constant communication. We have worked to make billing as predictable as possible by offering all-inclusive pricing and bundled services. We also stay in constant contact with our clients with check-ins, monthly calls, and following up when we say we will. It’s important to us that we do what we say we’re going to do.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
We were recently reminded of the days we used to bill by the hour. It’s pretty standard for service providers, but in our opinion there is a much better way.
It took years to make the graduation from billing by the hour to billing by the project. Then it took a few more years to go from billing by the project to a set monthly amount for ongoing services. Erik refers to it as a graduation because it was a graduation of sorts. Billing by the hour was time consuming and irregular. Sometimes clients would get upset if an invoice was significantly larger than previous invoices because we billed more hours that period. Project billing was a bit better, but it had disadvantages too. Trying to calculate how much a project would cost could be time-consuming and once you gave the client that estimate it was sometimes hard to justify any overages.
It was about two years ago that we decided to move to monthly recurring revenue and we're glad we did. Clients like knowing how much they’re going to pay every month, without any surprises. It also makes it much easier for us to project things like revenue and profit when we have a set monthly amount we can count on. If switching to recurring revenue is an option for you Erik highly recommends it.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Our pricing and structure has been developed to service larger clients than we’ve been previously used to. But in our evolution, we’ve slowly moved up and set the bar higher. We’ve hired more people, we’ve put more energy into our services, communication, and customer service. So it’s harder for us to work with a super small client, therefore, our pricing is not really structured for those.
From our sales side, we’ll get these small clients who would require us to lower our threshold and prices to accommodate their small budget. But we need to start saying no to those clients, clients who don’t make sense for our company.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik recently posted on LinkedIn asking for questions he can talk about on the podcast. Here’s a question from Kate Johnson, “How can we instill a spirit of hustle and entrepreneurship in young kids?” Thank you, Kate, for the question.
The first time Erik made his own money was in 7th grade. His mom sent him out to shovel snow and he started doing it for his neighbors too. The next year, he cut grass. It was easy to get work and recurring revenue.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
It has been over two months since Array Digital started working 100% from home. Like many other companies we have taken all of our operations remote. This was a big change for Kevin who had committed to working in an office setting at least five years ago. He's had no home office or any real dedicated space for work from home.
After a couple of weeks of remote work though he saw the need to create a space. So he created a little area in his den for his home office. With each passing week he has done something to make the space more productive. One weekend he actually built himself a desk. Another day he went to the office to pick up his large monitor. He has added a few pieces of equipment and he continues to make improvements to his new home office.
The truth is no one knows when things will get back to normal or when we'll be able to get back to the office. So we're making the most of our temporary offices at home. It's possible we’ll go back in a couple of months or even keep working from home permanently. We're fortunate to have these options.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
As business owners, this isn’t a great time to be in business for most people. Now there are exceptions of course but most businesses are really impacted by COVID-19 and the shutdown of the economy for the last 3 months.
Businesses in retail, travel, transportation, events, and restaurants have been driven to bankruptcy.
Erik had been reading that a lot of these businesses were already on the brink of bankruptcy for years before COVID hit. The businesses that were in bad shape before going in are probably not going to exit at all or will exit in bad shape.
Here’s the bottom line: if you can survive this, then you got it and you will flourish. Keep your head up and think about the positives. Think about what you can do differently when you reopen. Do what you need to do to survive then take advantage of the opportunity that will come afterward.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
We've talked about Profit First before, but it's worth bringing up again. Profit First is a book by Mike Michalowicz. The teaching in the book is a unique system to manage business finances. Essentially all money that flows into the company as revenue goes into one account called Income. From there the money is dispersed twice a month to various other accounts that have been set up for different purposes. For instance we have an account called License and Insurance. The money that gets dispersed to this account is saved up all year to pay for the business license tax bill and liability insurance bill that we get every year around March. Another important account is the Operating Expenses account. This is where most of our monthly operating expenses are paid from. We also have separate accounts for Profit, Owner’s Tax, and a few others.
The idea is to pay yourself a certain percentage of profit with each disbursement and the rest goes to the other accounts based on set percentages too. The money in these accounts should be enough to pay for their intended purposes. If you ever find yourself borrowing money from one account to pay expenses for another account it indicates a problem and you should re-evaluate your expenses. It's been so helpful that a few of us in the company now use the same tactics for our own personal finances.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In Erik’s career, there has been a couple of times when he’s put good money into newspaper advertising and it yielded nothing. The first time was when he was helping his wife with her cake bakery. They would offer coupons and he would see those coupons coming back so it seemed that people were actually reading it.
Then he decided to spend $250 for an ad in the Sunday newspaper and NO ONE brought the ad in to redeem their free cupcake. It was a complete waste of money.
Erik then did it again with his software business 80/20 and ran color ads that were about $800 each for about a year, spending about $10,000 in total. He had one person say to him that he saw his ad but that was the extent of his ROI on running newspaper ads.
He did learn that newspaper advertising doesn’t lead to much more than brand awareness.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Whenever we sign a new client we have an on-boarding process that we stick to. In the past, before we implemented a formal onboarding process, we would often forget things or things would be left out. We learned that a few onboarding steps were crucial to our client’s success and now they make up an important part of our process.
One of those steps is a kickoff meeting. This is a meeting that takes place between our new client’s primary stakeholders, our operations team, and the account executive who sold the client on our services. The main purpose of this meeting is to formally introduce the new client to the operations team and properly hand them off. The account executive is present at this meeting, but they are really just there to fill in any gaps and make the introductions. The operations team is who the clients work with on a day-to-day basis, and the account executive is there for support.
Before the client kickoff meeting our team has an internal kickoff meeting, during which the account executive brings the operations team up to speed on the new client we will be on boarding. This is an important meeting as well, so that our operations team goes into the client kickoff meeting knowledgeable about their vision.
If you don't currently hold kick-off meetings or onboarding meetings for new clients consider doing so. It's a great way to get everyone up to speed and it ensures nothing is forgotten.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Sometimes a client will ask us to do something they want even if it's not something they need. For instance, a client may ask us to add a press release to their website or social media sites when someone within their company gets a promotion. It may get them some attention, it may create some buzz on the employee’s social media sites, but more than likely that will not turn into any new business for them or any new leads. If they want us to create the press release or article for them, and they are using one of their paid deliverables to do so, we believe we should at least let them know that may not be working towards the strategy we put together for them. If they insist they want to do it anyway then we will gladly do that for them, but we want to make sure they are at least aware.
Not everything your client asks you for will always align with your strategies to get them to their goals. When that happens it's important to remind them what the strategy is so they can at least make an informed decision.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Contrary to what you might think, you should not always be creating new content. It takes a lot of time and effort to always create new content. You have to think of a topic, research it, create the content, and edit it. It's a much better use of time to constantly find ways to repurpose existing content.
This podcast episode is an example of that. Erik is recording it as an audio file, and it will air on the podcast. It will then be written up as a summary of the episode (the one you’re reading). It will also be added to our website and various social media sites as written content. We will find many ways to reuse it.
One platform Erik has been using to reuse content is a website called quora.com. People go on this website to ask questions about all kinds of things. If you have a question, Quora more than likely has an answer.
Erik has been reusing some of our content to answer questions people ask on there about digital marketing. Oftentimes all he has to do is cut and paste some of these written summaries and make minor changes. He then adds a link back to our website for the reader to learn more about the question they asked. This creates a backlink and Google loves backlinks. It helps you move up in online search rankings.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Three years ago when Erik started working with Kevin, Erik was doing custom software development while Kevin was building websites. There wasn’t much overlap between the two but both realized they could benefit from having the other’s service. They were going to join and do this but have digital marketing as an add-on service by hiring a digital marketing manager.
Then Erik started learning absolutely everything he could about digital marketing for a solid year so they started to transition more into digital marketing than custom software before realizing this is where they wanted to be.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Every Wednesday we go over company KPIs. That stands for Key Performance Indicators. When Erik first came up with the idea to track KPIs he did so by himself, for numbers he felt reflected the health of the business. Over time those KPIs have changed, and the way we track them has changed as well. We now track high level data every week, like:
-Monthly recurring revenue -Lost revenue -New revenue -New deals -Deliverables -Net Promoter Score (NPS)
Lower level data, like SEO, social media, and advertising KPIs, are tracked on a monthly basis and now everyone in the company has a KPI they are accountable for. It makes KPIs a lot more meaningful when a person is assigned to them. We find they want to hit their KPI, and if they're not hitting it they can explain the reasons why and what they can do to get there. They often volunteer to take on a KPI so they have something to work toward.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Whenever we get a new lead or a referral one of the first things we do is qualify them. This entails doing a little research on their company to find things out like how long they've been in business, how big or small they are, and if they are in a good position to grow their business. A lot of these things come to light during the 15-minute call that we schedule with every new prospect, but we also do our own due diligence. Not everyone is a good fit; we want to go after the clients that are looking to grow and we believe will be with us for a long time.
So, think about how you can qualify your prospects. The sooner you figure out if your goals align with their vision the better you’ll be.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Every day, Erik receives multiple connection requests on LinkedIn by business people who help agency owners get more clients. He also often gets invited out to lunch or coffee by some of them. In the past he used to accept many of these invitations. When he was just getting started in business he had no real network and he needed a way to meet as many business people in the area.
These days he accepts much fewer requests. With the years he came to realize how much time he was spending at these meetings, usually getting pitched to buy products or services he wasn't really interested in. At this point in business we have most of the tools and services we need to operate. It isn't necessary to spend one to two hours commuting and meeting with people who want to sell us something.
Erik’s approach is different these days. Before the COVID pandemic he would suggest he and the other person meet at Marketers Anonymous - the monthly networking Meetup hosted by Array Digital. It’s a good way to meet in person and also get them to our Meetup. He’s also a fan of scheduling a short phone call instead. Not everything requires an hour-long meeting. Sometimes a quick call is all you need.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
This happens all the time: We do something whether it be making a document or writing down processes and ideas. Then we get sidetracked with new sales, new initiatives, new clients and time goes by before we start doing the same task again. Then we stumble across that old document where we’d already done all the work but we failed to put it into action.
We are working towards ways to mitigate this issue that we’ve run into over and over again.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
We have a set of core values here that change on a somewhat regular basis. We used to have a core value ‘client obsession’ which Erik lifted straight from Amazon. We had that core value and would talk about it a lot but he realized it wasn’t exactly right.
We do a lot for our clients but we don’t obsess over them to the point that we’ll let them step on us. We take pride in our work but we won’t let people step on us. We’ve resigned accounts in the past that weren’t quite a fit for us. Therefore, that core value of client obsession doesn’t make sense for us because we wanted a winning partnership with our clients and we wanted them to win. So we changed it to ‘winning.’ It wasn’t client obsession at all costs but that we are going to be winning at all costs.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
With COVID-19 and with most people being at home, there should be some extra time in your schedule. It’s the perfect time to work on your business if you’re still in business. Whether it’s new processes, pivots you’re making, things you’ve adapted to, new industries you want to target, now is the time to figure out how you’re going to make that work.
Rather than getting down and worrying or sitting back and waiting for the worst to happen, it’s up to you to determine how you are going to make this work for your business and do the best with what you have.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik recently received an email from a Polish author named Marek Zmyslowski. He asked Erik if he would read his business novel and Erik agreed. The book is unlike most business books that Erik reads. He typically reads how-to books and he has a clear objective on what he wants to get out of the book. This book was different. It was much more of a novel, with a detailed storyline that explained how the author got into a particular business and why he made all the decisions that he did.
To summarize the book, the author was offered an opportunity to work with a start-up company to create a hotel booking website for Nigeria. The website is very similar to Trivago, which we have here in the U.S. He took that opportunity and did pretty well, but it was hard work and he faced many challenges. Since the author is Polish, and the project was for a website in Nigeria, there were a lot of international challenges to the point where the Interpol (International Police) got involved. It was full of drama and suspense.
It was an interesting read Erik really enjoyed it. If you're looking for a different type of business book he highly recommends it. It's called “Chasing Black Unicorns” by Marek Zmyslowski. You can find it on Amazon.com.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
There are several industries that are doing very well right now. IT companies and telecommunication companies are super busy these days. Many people are working from home and need extra bandwidth and the infrastructure to be able to do so. Things like telemedicine and telehealth are also keeping telecommunication companies hiring more people as fast as they can. We have a telecommunications client that is doing very well and is having a hard time keeping up with the demand for services.
Other industries like accountants and CPAs are also very busy. With the tax deadline extension, and all the questions surrounding the loans for small businesses, accountants and CPAs are working ‘round the clock.
Having a diverse client base has allowed us to keep working during this time too. So, think about how you can go after clients whose industries are doing well to help your company do well too.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Believe it or not, Erik loves having meetings but they need to be very focused and short. The shorter, the better. He likes to have them be very specific preferably with an agenda.
One of these meetings is the 8:30 AM management meetings that the 5 managers have every Monday and now Thursday of every week. There’s a very loose agenda and things that have not been closed out or issues that seem to be occurring are generally the topics for discussion. Generally, Erik runs the meetings but he also takes requests from anyone who has other topic suggestions.
Recently, we went through one of our contracts and made it much more specific and detailed. We highly recommend forming a management team, allowing them to make some decisions, and regularly bringing them together for a meeting with an agenda.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Here are a few reasons we’ve turned down business from a qualified prospect:
- When a client’s expectations far exceed what we can deliver.
- If a client can’t agree to a 12-month, we try to negotiate a minimum of a 6-month agreement.
- If a client wants a discount.
- If a business wants us to market and advertise for a service or product that they can barely explain themselves, we don’t understand, and it’s hard to define a target market.
We’re in this for the long haul and not the short-term gain. Think about what you should say no to and instead of kicking yourself when a client doesn’t work out, learn from it.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
When selling to new clients we always start with one important step: The 15-minute call. The 15-minute call is our way to feel out a potential client without investing too much of our time or wasting there's in case we're not a fit. During this call we try to accomplish a couple of things. We try to find out if they are looking to grow, whether they have a budget for our type of services, and how long they've been in business. We have found our ideal clients have been in business three to five years, they have a good handle on their finances, and they are looking to grow their business. They may or may not have a budget in mind, and that’s fine.
If we find they are a fit after the call then we will move onto the next step, the digital marketing review. This takes us a few hours since we go through their current marketing tactics to come up with a customized plan on how we can help them. If we find they are not a fit we will still offer suggestions on what they can do, and sometimes we refer them to others. The point is for them to leave that 15-minute call better equipped than before they started it.
Think about having 15-minute calls for potential new clients. It’s a great way to find out more about each other without committing too much time until you’re ready
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Core values are super important to an organization. At Array Digital we have a set of core values that we live by. These core values have changed over time, but the general ideas have remained the same. We hire, fire, promote, and give recognition to our employees based on our core values. Currently they are: honesty, quality, urgency, winning, and passion.
When we are getting ready to hire someone new we look at how these qualities are demonstrated by the new hire. If we don't feel they possess all of these qualities they don't pass on to the next round. If they do end up getting hired, they typically don't last very long once it becomes apparent they don't operate by these values.
If you don't have a set of core values for your company you should really think about creating them. They should be values that you as the founder or owner-operator come up with yourself. This is not something you want to hire out. You want to make sure the values are ones that are important to you, and will be demonstrated by everything you and your team do.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
We recently lost about $30,000 a month in revenue. When the pandemic hit, and businesses were forced to shut down, we had a few clients cancel our services temporarily while others cancelled permanently. Right away our biggest client called us to tell us that they would have to stop advertising with us for the time being. It was a huge hit to our monthly revenue but we managed to pull through. Thankfully we have been able to bring on new clients in the last several weeks that have helped to replace the revenue we've lost.
One thing we've learned is to have a diverse client base. We have clients in several different industries and that has helped. Some industries are doing better than others and we are now focusing on bringing on more of those clients. We had somewhat planned for a recession in the future, but we couldn't have foreseen what we are going through now, with clients going out of business or being forced to shut down almost overnight. We were in a good position in the sense that we had some money set aside, and we had very little debt. Our diverse client base helped to stabilize us during this time.
Think about how you can diversify your client base and what you can do to pivot and adapt during these times.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
As part of the coronavirus response from the federal government, they passed an act which has appropriation for small businesses funding upwards of 350 billion dollars. The program is called Paycheck Protection Program, or PPP for short. If you own a business you’ve probably heard of this plan or even tried to apply. It’s a way to keep employees employed so the whole system doesn’t crumble.
Erik talks about his initial confusion with the program and the importance of having a relationship with your accountant, banker, or financial advisor during these times. Your network is extremely important to foster for times like these. That way when something happens overnight, you can lean into those relationships to your benefit!
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
One of Erik's New Year's Resolutions for 2020 is to write and publish his first book. He started writing his book in December 2019 and finished the first draft rather quickly. He then took a long break from writing his book but he recently got back into it. He is now in the process of editing the first draft himself. So far he has edited the first four chapters of what is currently a 14 chapter book. He believes it will take him about another month or two to finish his own editing before he hands It off to a professional editor. He figures it will take them another two months to edit the book and get it ready for publishing so he's estimating the publish date to be around Labor Day this year.
The book is about all the lessons he has learned in getting his company to $1 million in yearly revenue. It took him about eight years of being in business for himself to finally hit that mark. The vast majority of businesses never make it to $1 million a year. That's why he wanted to write this book - to help other business owners get to that point, and hopefully achieve it faster than he did.
When it comes to setting your goals or resolutions, oftentimes you will start with a bang and lose some steam along the way. That's okay. What's important is you get back to it and not give up.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
There have been several times in the last three to four years where it became clear to Erik that he needed to make a change in his business. The first time was when he was running his software programming business and working with Kevin who was running his web development business. They worked together for about a year on mutual projects before it became clear that they could do better together. But, once it became clear they decided to make the change quickly, and they did. That's when together they formed Array Digital.
Jake was hired at the time to provide search engine optimization (SEO) services to our clients. That was all we offered as far as ongoing services at the time. After doing that for about a year it became really clear to Erik one day that digital marketing was the way to go. He had been studying it in depth when he finally brought it up to Kevin, and within days the decision was made to focus solely on digital marketing.
Similarly, during this pandemic, it has become clear who we should focus on bringing on as clients going forward. We have tweaked our marketing and offering to reflect this.
When it's clear it's time to pivot, pivot fast.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
We are in week 6 of the Coronavirus pandemic in the US. Zoom meetings have exploded in popularity. People are attending 1, 2, even 3 meetings a day. From the time the pandemic broke out and the country shut down Erik has been bombarded with invitations to Zoom meetings. He attended many of them that first week as he was trying to gather information on what was going on, what the government loans were about, and what he should do next. But, after that first week he really scaled back on attending these. He felt he got the information that he needed in those first several meetings and then decided to take that information and put it into action.
Many people are still attending numerous Zoom meetings a day and listening to the same information over and over again. However, they are failing to do the most important thing which is to take action. They are waiting to learn all the facts and analyze their next move and that's leaving them paralyzed with fear.
Erik's advice is to scale back on the Zoom meetings unless there is a clear objective and information you seek to gain from it. Instead take action. Put into practice everything you’ve been learning that will help you and your business.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
It's hard to believe but our deal flow has actually increased since the Coronavirus. We are several weeks into the pandemic and we are signing new deals. When the news first hit that the country would essentially be shutting down Erik was pretty scared and it put him in a funk. The next day he was starting to come out of it and by the third day we were on the offense. We quickly realized that we needed to re-think some of our strategies and marketing efforts.
The first step was to cut unnecessary expenses. We regularly monitor expenses and cut back when needed so there wasn't a whole lot to cut, but we did trim off about $1,000-2,000 a month of expenses. Next, We doubled down on marketing. We realized that some industries were doing much better than others, even thriving, so we decided to tweak our marketing to reach those industries. It has really paid off. In the last couple of weeks we have signed four new deals amounting to $15,000 in monthly revenue. That kind of deal flow exceeded even our goal. Sure, we have lost some, but overall we are signing new deals with businesses who are doing great right now.
It might be a scary time to put yourself out there but it's important to remind others that you are still around and you are open to new business.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
We have had the journeyto100million.com domain name for quite some time now for our podcast. It used to point to a landing page on our thisisarray.com website. That landing page had information about the podcast, previous episodes and links to various podcast playing apps. The problem with the landing page was users had to click through the links that would then take them to the main page for the podcast player, which they would then still have to open up in order to listen to the podcast episode. In other words, they were having to do some work in order to find an episode and play it.
Once we became aware of this problem we decided to change that. That’s when we found plinkhq.com. Plink is a program that creates smart links that automatically open a user’s preferred podcast player if they're using a smartphone, or the main page of a podcast player if they’re on a computer. This makes it much easier for a user to get right to the podcast episode, which makes them much more likely to actually listen to it.
It’s important to make it easy for your customers to buy from you or remove any potential roadblocks. Try to see things from their point of view and see how you can improve things for them.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik receives a lot of offers from vendors to put together explainer videos to explain his offering to potential buyers. Explainer videos are animated videos, usually between 20 and 60 seconds in length, with professional voice talent, that explain your services or products in a visually appealing and concise manner. You may have seen some online. They're pretty popular. Some depict cartoon figures or even stick figures to show how your product or service works, and others might show a hand rapidly drawing a scene, depicting the same thing.
In Erik's opinion humans gravitate towards other humans and trust them more. He recommends getting in front of the camera yourself and talking about your value proposition. No one can tell your story better than you - you've lived it, you are passionate about your offering, and you know it inside and out. That's what people want to see. So get in front of a camera and go for it. Even if it's a camera phone. It doesn’t have to be perfect, it just has to be authentic. Authenticity trumps perfection.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
It's more important than ever to remain relevant with your customers.
The businesses that are doing well right now are those who had a strong social media presence before the pandemic and were already engaging with their customers. Now it's even more important. It's important to get in front of your customers every day if you can and let them know that you're still in business. Communicate what you are doing to stay safe, what you’re doing to keep them safe, and what has changed or remained the same. If you have a storefront, let your customers know if and when you're open and how you're operating. If you're a restaurant and offering curbside pickup or delivery, and you weren't before, definitely let your customers know.
Leverage social media to get your message out and remind your customers you are here for them. It may not lead to growing your business right now but staying in business is just as important.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
If you've been listening to this podcast for a while you know that Erik and Kevin take turns putting out content. They’re pretty good about alternating days but sometimes it’s nice to hear from others. They know there are a lot of people out there with an abundance of business knowledge and information to share. If that's you, and you are interested in being a guest host on this podcast Erik would love to hear from you.
You can email him at erik@thisisarray.com or send him a direct message on Twitter at @iamerikjolson. Let him know what you would like to talk about, and if it's a fit we might hear you on one of our upcoming episodes soon.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
What are you doing to innovate during this time?
There are a lot of things we can't control about the pandemic, but when it comes to our businesses there are a lot of things we can control. A massive change to the economy like this means you have to make changes too. It may mean making changes to your sales process, your operations, your target client, or even your offering. There are lots of workarounds to help get through this.
One example is a roofing client of ours. They decided to start providing estimates using aerial footage. Instead of coming out to the house and providing an in-person estimate, they are using things like Google Maps and other things to get a sense for the project and provide an estimate. Then, if they win the project they inform the client how they will provide the service safely while practicing social distancing. That’s smart.
Another example is a client of ours who is an entertainment place for children. They have been completely shut down for a few weeks now. Kevin suggested the idea for them to open up their kitchen to make the pizza and wings that they normally make and start delivering the food or offering carry-out. That was an innovative idea to help keep them in business, even if that wasn't part of their normal offering.
So think about what you can do to innovate and get through this time. It could help save your business.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
There are many pros and cons to working and one of the cons is noise.
Like many people Erik is working from home these days, and has been for about the last five or six weeks. Before the pandemic broke out he was in the process of creating a home office space but he hadn't finished. So he has been working from his unfinished office, and it hasn't been the ideal setup, but it's getting him by. Sometimes he has to work around noise from his family, noise from the HVAC system and pool pump just outside his window, and even his six birds which can be heard from across the house. Earlier he tried to record this podcast episode but he couldn't because his neighbor was mowing their grass. There always seems to be something but he doesn’t mind too much.
He loves the commute and the extra time. The slight disturbances are just that.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
We have been able to sign new clients since the pandemic broke out. In the last three weeks we have signed on about $15,000 a month in recurring revenue. That's pretty exciting given the current economic situation. This has been a combination of new clients and existing clients who have added more services. This is promising because it means they are stable during a time like this and eager to grow their business for the future. Those are exactly the types of clients we want to attract.
Not all industries are able to do this. Many have been forced to close. But, just like there are industries that aren't doing well, there are those who are stable, and others who are actually thriving. We want to go after the ones who are determined to come out on the other side of this crisis.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Not having a commute has meant having a lot more time. Before the pandemic Erik used to get up early every morning and drive to the gym to swim or run. He had been training for a Half Ironman, so he was spending a lot of time training in the mornings before work. He would then commute to the office, work a full day, and a few times a week he would go back to the gym in the evenings to lift weights. He would spend about an hour and a half there and then drive home. That often led to him getting home around 7 or 8 in the evenings.
Now that the gym is closed he has found he has a lot more time these days. He's still running or biking every day from home. He’s also working from home. However, he no longer has those commutes to the gym or the office, or the hour and a half to lift weights and socialize, and he's even cut out the time that it takes to pack his gym bag and his clothes. He estimates this has shaved off about an hour and a half to two hours of time every day, and he kind of likes it. He finds himself spending more time with his wife and his daughter at home, and working on things that he didn't have time for before.
It's been an interesting time for him and many others. It has opened his mind to possibly telecommuting more when this is over.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
The Paycheck Protection Program, otherwise known as the PPP was signed into law on March 27, 2020. This was part of a larger bill that was passed to help businesses and individuals recover from the economic fallout from the Coronavirus. From the moment information started circulating about this potential bill Erik started looking into it. He wanted to be one of the first in line to apply if and when it got signed into law. He started calling his local bank and asking about it. At the time it seemed we knew more about the loan program than they did as the details around the loan kept changing.
Erik and Katya spent the next several days doing more research and preparing all of the paperwork that might be needed to apply. Approximately two and a half weeks after the bill passed we applied through our bank. We had the funds within a week. So, it took three weeks from the time the bill was passed until we received the loan.
Like so many other things in business time was of the essence. We jumped on this opportunity the minute we learned about it. Many other businesses did too and have benefited from it. Unfortunately those who waited are now being told that the funds have run out. The big lesson learned here is to be prepared. Get your things in order so when an opportunity presents itself you are ready for it.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Times are tough right now for businesses and individuals. It's possible if you're listening to this you may have recently gone out of business. There aren't many businesses the Coronavirus pandemic hasn't affected. Some industries are doing better than before the virus outbreak but many others are not.
For the last couple of years Erik and Kevin have struggled to pick a niche for their business. Everyone told them that they should, but they were never able to decide. That has turned out to work in our favor during this crisis. Had we decided to niche in retail businesses for example, we would be out of business right now. We have taken a hit in revenue but we are stable for the time being.
We have had to make big decisions quickly. When we saw that some of our clients were doing better than others we decided to focus on getting more of those types of clients now. We quickly created a sales process focused on getting more of those clients and we started creating web pages to add to our website aimed at attracting those clients. The goal is to try and make our business recession-proof. Adapting quickly is critical for that.
Think about what changes you could make to adapt your business in these difficult times and act quickly. It could mean the difference between making it and not.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Most of us are homebound these days due to the Coronavirus. We're having to work at home and find new ways to network. Kevin loves to network and meet new people. Normally it's what gets him up in the mornings. Lately however, he and others have had to find other ways to get in front of people since he can't physically meet with them.
Creating videos, going live, and social media are critical during this time. People still need to know who you are, and going live and making videos is a great way to do that. We have seen a tremendous increase in Zoom calls and videos on social media. Kevin has been invited by fellow business owners and taken part in a few Zoom calls to learn about their businesses and talk about his. At Array Digital we have moved our usual monthly networking meeting online and we are cranking out content for our Lunchtime Livestream on Fridays.
Think about how you can get in front of your audience through video, livestreams, and social media. When things eventually get back to normal you’ll want to have put a face to your name and created that relationship.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Facebook has pledged $100 million dollars to help small businesses during the Coronavirus crisis. To be eligible you must be a small business between 2 and 50 employees, you must have been in business for at least a year, you must have experienced challenges in your business due to the Coronavirus, and you must be near a location where Facebook operates. Facebook has locations all over the US and around the world. To find out if you qualify or if you are near a Facebook operations center visit the following website:
https://www.facebook.com/business/boost/grants
These are grants that are meant to help small businesses that will not have to be repaid.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
We are living The Zoom Life…
With offices being shut down all across the country and the world more and more businesses are turning to video conferencing like Zoom and Google Hangouts. I'm sure by now you have been a part of at least a few video conferences. It's something we are very familiar with here at Array Digital as we have used Google Hangouts daily for at least the last three years.
Every morning we have a daily huddle with the whole team. Four of them work remotely so we always use Google Hangouts. Now that our clients and prospects are also working from home we are using it more and we're even helping them set it up in some cases. Between daily huddles, monthly client check-ins, sales presentations, and prospect meetings, we are on video all the time now. We even had a team virtual happy hour one Friday afternoon, and we all really enjoyed it.
If you're not living The Zoom Life think about how you can start using video. We believe it's going to be the new norm. Video isn't going anywhere anytime soon.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
This is a quick status update about our business during the Coronavirus crisis…
We are a few weeks into this pandemic and as of now we are doing fine. The things we have learned over the years, processes we have put in place, and the things we preach have all helped put us in a position to be able to handle this. Things like the Profit First method for finances and not niching have helped us. Sure, we have lost clients and a considerable amount of revenue but we were doing fine from a cash standpoint before this so we are okay now too. Some of our clients have cancelled, others have put advertising on pause, but a few of our clients are doing well themselves and some are busier than before. Not being contained to only serving one type of client has definitely helped us during this time.
We went into this not having any debt or loans, but we do have a line of credit we can use if we need to. We have applied for the Payroll Protection Program from the SBA and we expect that to help soon. We are also still closing new deals. We have signed about six new deals in the last few weeks. We are still actively seeking new deals.
It's important to keep looking for new deals. Some industries aren't doing well but others are thriving. Now is the time to seek those out. You may have to change what you're doing a little bit, you may have to change your mindset and make some concessions for new clients, but it can be done. —
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
At the time of this recording we are in the midst of the Coronavirus crisis. Like many other businesses we have made the decision to shut down the office and work from home. This was a fairly easy transition for us as many of the productivity tools that we use are cloud-based, and working remotely is something that we do from time to time anyway. If working from home is new to you we have some recommendations for tools to use:
G Suite - Use for calendars, email, spreadsheets, documents, slide presentations, and cloud storage - Similar to Microsoft Office tools - Inexpensive and easy to use - All cloud based so you can access from any kind of computer or smartphone as long as you have an internet connection
Asana - Cloud based task manager - Multiple ways to use - Robust task tracking
Slack - Online messaging tool - Use to communicate with others on your team - Can also be used with other teams/people who use it
Calendly - Use to coordinate meetings with others outside your team - Sends available time slots, lets recipient choose a time, and adds it to everyone’s calendar
Hootsuite and Buffer - Use to schedule social media posts —
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
At the beginning of the year Kevin had a goal of booking 12 public speaking engagements in 2020. With the Coronavirus that has changed a bit. No one is going out anymore and gatherings of large groups of people are no longer allowed. Up until now he was doing pretty good. He had booked three or four public speaking engagements, but he's had to change his goal.
He decided to tweak his goal to book 12 online interviews for the rest of the year. He is actively seeking opportunities to speak on others’ Zoom learning events, podcasts, livestreams, or Facebook videos. At Array Digital we do our own weekly livestreams, but this doesn't count. He is looking to get in front of other audiences aside from our own.
Think about the goals you had for 2020 and how you can still reach them, even if you need to tweak them. —
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
We are in the midst of the Coronavirus crisis and as a result Erik has had a lot of news sent to him. The news isn't something that Erik goes out searching for on a normal basis. For the most part he waits for the news to come to him. Whenever there is something big going on usually he hears about it from other people around him.
Recently his wife told him to check out an article about the Coronavirus in the local online newspaper. As he went to read it he saw one of our ads for our clients posted on the website. He was shocked. He couldn't believe that one of our competitors was allowing our ads to be placed on their website. He understood that they were probably looking for a short-term gain, and given the fact that they probably aren’t making as much money these days it's probably important, but he was still very surprised to see this.
When it comes to business don't fall into that trap. It is almost always better to think about the long-term gain than the short-term.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Today’s guest is Evan Knox, owner of Caffeine Marketing in Atlanta, Georgia.
As the owner of a marketing agency he and his team have had to reevaluate marketing tactics for themselves and their clients during the pandemic. One example is the fly fishing guide company that he is a part of. They decided to turn off all paid advertising online during this time. Normally they run ads for guided fishing trips, however, since they don't know when they will be able to resume trips they have turned off those ads. Instead, the team is researching keywords and writing blog posts about fishing trips. This will create content that they will be able to use far into the future.
Another example is a jewelry store client of theirs in the Atlanta area. This client has both an online store and a brick-and-mortar store. Most of their revenue comes from the brick-and-mortar shop, but they have had to close for the time being. Thankfully they have the capital to rework their marketing and invest in it now so that when all of this is over they will be a step ahead.
The last example is a window film company. The window film company is actually doing pretty well right now. People are home and paying attention to their home’s needs. That includes covering their windows for better temperature control. Marketing is continuing as normal for them.
In cases where money is tight for a business and the revenue isn't coming in right now, it may make sense to pause advertising for the time being. Do what’s right for you and your business.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
We recently let go of a client that we had only had for about two months. There were a lot of red flags from the very beginning of this deal. Even before we signed the contract he was asking for us to make changes to our contract and changes to the scope of work. We have a rule that we only allow one concession per contract if needed, but we broke our own rule and gave in to all of the requests because we wanted the deal.
Erik met the client for the first time after that contract was signed. During that meeting, the client was complaining about the work we were doing for him. He said we were not doing enough and he felt misled by the sales process. In the end, the client suggested we continue though and see how things went. At that point, we should have parted ways.
After that, he started complaining about the actual creative work we were doing. He became very involved in the creative process and it was clear it just wasn't working out.
Looking back it is a deal we probably shouldn't have made in the first place. We went against our own rules and made numerous concessions for the client. Then we continued the relationship after he made it clear he didn’t think we were doing enough. It was clear neither one of us was happy.
Sometimes it's better to just rip the Band-Aid off and deal with the consequences in situations like this.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik has always felt comfortable speaking in public and actually enjoys it...we know, shocking!
But his point in being there is not just to have an enjoyable time speaking in front of people. There are people there to learn from you and what you’ve done. Erik used to talk about whatever topic he was told to talk about even if he didn’t actually sell those conversations. He realized after years of doing this that if he’s not pitching his services in these talks, then he’s losing a great opportunity.
There are ways to provide value while also extracting value. No matter what he’s asked to talk about, there has to be a tie-in and if there’s not, this may not be the right opportunity. If you’re going to take your time, energy, and probably money, then you really need to have an ask as part of your talk.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Lately on Twitter Erik has offered to coach new entrepreneurs or agency owners that are looking for a little help. He’s doing this because he wishes he had received this kind of coaching when he was starting out. He's a big believer in learning from other's mistakes and he enjoys coaching aspiring entrepreneurs.
The way he sees it is entrepreneurialism is a journey that everyone is on. Many people are ahead of you and many are behind, but eventually everyone will get to where they need to be. The path is much quicker when you learn from those who are ahead of you. That's why he has written a book about how he got started in business and hosts this podcast with Kevin. His aim is to help other entrepreneurs learn from his mistakes.
Erik's book has been written and now needs to be edited. Once that's done he may look into offering coaching or some sort of Mastermind course to follow up the lessons learned in his book. If you're a new entrepreneur, and are interested in 30 days of free coaching by Erik, reach out to him on Twitter at @iamerikjolson.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Going live is something that we started doing on a regular basis a couple of months ago. We started doing a live stream every Friday at noon and we called it lunchtime live streams. Every week one or two of us will get in front of the camera and talk about a different topic. These days we might be talking about the Coronavirus or marketing or how to market during the Coronavirus crisis. We talk about things that are important, relevant, and relatable to the business or marketing world.
Sometimes we'll have guests on our live stream, as is the case this week. This is a great way to present different points of view and also double your audience. We have our audience and they have theirs. It's an effective way to reach both and really get some exposure.
If you've never gone live you should consider doing it. These days when most people are cooped up at home, it's a good way to meet with people, have people get to know you, hear your message, and learn what you're about.
Think about how going live could help you and your audience.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Thanks to the Coronavirus the purpose of social media changed drastically overnight.
At the time of this recording, in March of 2020, we are in the midst of the Coronavirus pandemic. Before now you could say the purpose of social media for a business was to put out content and engage with its audience. Today, in the middle and this pandemic, social media is serving a very different purpose.
Today it is being used as a tool for mass communication. Websites only work for communicating information if someone goes to your website. Email newsletters only work if you’ve invested the time to create one with a big following. Nothing serves up information quite the way social media does - from informing the public about what's going on with your business, whether you're open or closed, whether you need the public’s help, to using it as a tool to communicate with employees. For many businesses social media is the only method of communication right now.
Quite frankly social media has become essential for communicating important information. That's why it's so important to invest the time to grow your audience so it reaches as many people as possible. History tells us this will not be the last time something like this happens. There will always be something serious that happens that will require being able to put out a message quickly and effectively.
Invest in social media!
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Running a business can be very challenging. Oftentimes you have to make hard decisions and sometimes you have to make them quickly. During this time of the Coronavirus crisis, we have had to make some of those decisions. With some of our clients going out of business and others having to shut down for the unforeseeable future, we have had to make decisions to help keep the company going.
Erik and Kevin quickly decided to make small cuts in order to avoid deep cuts. They decided to cut back on software that isn't essential to our operations, cash awards for our monthly staff award winner, company lunches, and IRA company matches. They weren't decisions that were made lightly but they were necessary. Cuts like this avoid deep cuts like having to let go of employees. That's what we want to avoid.
When tough times hit it's important to make decisions quickly. It could make the difference between small cuts now or deep cuts later on.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik has never been a big fan of discounting his rates. He is a strong believer that when you set a price for something you should stick to it. In fact, we have written it into the sales process that we will not discount our rates. We've done it in the past and often it ended up causing problems down the road.
At the time of this recording in March of 2020, we are in the middle of the Coronavirus crisis. This is unlike any time we’ve ever seen before and it's requiring us to re-evaluate business. Erik recently looked at our competitors' social media posts and found that many of them haven't posted since all of this started, or they’ve re-posted the information everyone else seems to be posting about, like washing your hands and funny pictures of telecommuting. There doesn’t seem to be a lot of action geared toward getting new customers. Erik thinks this is a mistake.
Erik is super focused on getting new business right now. As a result we have decided to offer our first month of service fees FREE to any new client who signs with us now. We've never done anything like this before but we think it's the right time, while the economy gets back on its feet. We are appropriately calling it the Array Digital Emergency Stimulus Package. We're going to keep going and we hope others will join us.
What do you think about our plan? Is it a good idea or not? Let Erik know on Twitter at @iamerikjolson
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik has mentioned many times in this podcast he's a big fan of Twitter. It's his social media platform of choice for business purposes. He's very active on there and over time it has paid off.
Erik regularly has public conversations with people on Twitter but oftentimes it will then move into direct messages. He believes that's where the magic happens. That's where leads are created and more meaningful conversations take place.
With so many new followers every day, and many conversations taking place, it's sometimes hard to keep track of who needs to be replied to. One way he has simplified this for himself is by using Zapier. Erik is a big fan of Zapier for everything it does. He has talked about it on this podcast numerous times.
The way he uses it for his direct messages is he has Zapier create a task for him in our daily task manager (Asana) anytime he receives a new direct message on Twitter. The task contains a hyperlink to the direct message in Twitter. He clicks on the link to take him to the direct message where he can then respond. Automating these tasks ensures he will respond to every direct message, which is important for any entrepreneur looking to get leads.
Think about what open loops you have in your processes and think about how you can automate them in order to close them. Zapier is a great resource for this.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Although Erik is part of numerous professional organizations there were a couple of questions that he had about scaling an agency that he couldn't get answers to from those organizations. That's when he turned to a Mastermind program for digital marketing agency owners. He joined this organization earlier in the year, along with Kevin, and it's been very beneficial to the both of them.
The first question he had was about the role of sales within operations. He had a gut feeling about how involved sales should be within operations, and many times his gut feeling is the right way to go, but he wanted reassurance. He found that within the Mastermind program.
The other question he has, which he has not asked yet, is whether we should be going after bigger brand name clients as we scale the business or if we should continue to pursue smaller owner-operator type businesses. Again Erik has a hunch as to which would be better but he would like the input of other agency owners who have been there.
It's great to be involved in different types of professional organizations but Erik recommends looking for Mastermind programs in your specific industry. They can offer you insight into your specific issues.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Array Digital is Erik’s third company. His first business consisted of him being a third-tier subcontractor for the Navy. All of his revenue came from one client and his client wasn't the decision maker. Whenever something needed addressing it would have to go up the chain of command to the decision maker. When the project was eventually awarded to another company it put Erik out of business. That's when he learned the importance of diversification in the client base.
Diversification is important in the number of clients but also the industries those clients serve. Ideally you want to have numerous clients that pay smaller amounts rather than a handful of clients that pay you large sums of money. That way if you ever lose one client or a couple you stand a far better chance I'm going on without them.
These days, the way Array Digital is set up, we could lose our biggest client and still be okay. Erik regularly checks on the health and diversification of our client list to make sure no one client or industry provides the bulk of our revenue.
Think about your client base and whether its diversity is good for business longevity.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Kevin set a goal to make it to the gym 180 days this year. He's been going to the gym regularly for a while now, but he's been averaging about three days a week. To make it to the gym 180 days this year he has to go to the gym about 15 days out of the month or four days a week. That's really only one more day than he is so used to doing, but when it comes to going to the gym it is a big commitment. Often things come up, sometimes he'll get sick, so four days a week might not always be feasible. He can plan for that by going every day after a week where he wasn't able to make it all four days.
Staying in shape is important to Kevin. He's noticed a change in the muscle he's been able to put on and he's been feeling great. Next year he plans on increasing the goal but for now he's happy with the goal he set for himself.
Think about your goals and how you can track them on a weekly or monthly basis. Tracking makes it much more likely that you will reach them in the end.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
One of Erik's New Year's resolutions for 2020 is to kick ass at a Half Ironman. A half Ironman consists of swimming 1.2 miles, biking for 56 miles, and running 13 miles. It's a lot of activity.
Erik started training for this at the beginning of 2020. He realized he needed the guidance of a coach in order to do really well. He debated between hiring a coach to work with him one-on-one or buying a program written by an Ironman training coach. He decided to go with the written training program. This will be his guide to doing his absolute best at the event.
Like training for an Ironman, when it comes to business endeavors it is important to learn from others who have done what you’re trying to do. Erik and Kevin receive coaching by way of a business consultant that evaluates the business operations on a regular basis. They also belong to a mastermind program that is made up of other agency owners, and Erik belongs to a professional organization made up of business owners that make $1million dollars a year in revenue. They use these consultants and fellow business owners as coaches to help them achieve their business goals.
Grit and determination will only get you so far. Coaching from others who have succeeded at what you're trying to do will save you time and money in reaching your goals.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
LinkedIn is the platform that Kevin used to not pay very much attention to. It was something that he would check maybe once every couple of months and update just to keep his business profile current. But, this has changed in the last couple of years. Kevin is much more active on LinkedIn these days and it's really paid off.
Kevin believes it's important to open yourself up on LinkedIn. It's not like other social media platforms, it's full of business people waiting to connect. He suggests going into your settings and changing the privacy settings to allow all LinkedIn users to connect. Connecting is more important than following. Engage with people and connect with them. This will help you grow your audience and get more people to learn about what you do.
Kevin now has about 16,000 followers. He gets about 100 connection requests a day. As long as they are from the U.S. and they don't look like they’re trying to sell him something he accepts most of them. He himself sends out about 10 connection requests a day but he's pickier about who he requests. He actively looks for founders, business owners, or directors of marketing.
He plans to continue leveraging LinkedIn in this way as it's been a great way to get leads and referrals.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
February 20 was supposed to be the date of our first paid event, the State of Digital Marketing Address and we sold out our 200 tickets. Then came the winter weather advisory that said it would start snowing at 3 pm the day of the event which started at 5:30.
Where we’re from, the moment people hear about snow, they freak out. So we were faced with a situation beyond our control and we had a big decision to make. We had to consider whether or not it would be safe for people to travel there and if they even would.
We realized it didn’t really matter what the conditions would actually be like, the damage had been done the second the media blasted out the winter weather advisory. It was all anyone could talk about so Erik had to make the decision that we’d postpone it.
It took a few days to get the new date and expectedly, a couple people dropped out and we gave them a refund which allowed us to sell those tickets at the full amount. It turned out to be a win in that regard.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Kevin has put together a list of goals for 2020 and today he focuses on 1 of them: joining an advisory board group. He’s looked into Mastermind groups and he and Erik joined one for digital marketing agencies.
You might say, aren’t those your competitors? And while there may be a chance of running into them, they are business owners across the country and around the world. Kevin and Erik were placed in a group that makes between $3-$20 million group even though we are at $2 million.
These guys know exactly what we’re doing because they’ve done it before. They’re going to leverage this group and take advantage of every opportunity offered.
Look for a Mastermind in your own industry and you should be doing the same.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Earlier this year Array Digital started doing lunchtime live streams at noon every Friday. We started by just doing them on Facebook and we have since added them to Twitter and YouTube. The live streams focus on what's going on in marketing and sometimes we talk about events we have coming up like our monthly Marketers Anonymous meetings and the recent State of Digital Marketing Address we just had.
It’s important to get the attention of your potential clients on social media and going live is a great way to do that. In fact going live is expected to be a big trend in marketing for 2020. Consumers like to see others going live. It's entertaining and a fun way to consume content. Livestreams are often unscripted and offer the consumer a glimpse as to what that person or business is really like. It's a much different feeling than a polished, put together social presence and people like that.
If you've never gone live you should consider it. It's easy. You can go live on Facebook, Instagram, Twitter, YouTube, TikTok and others. You can watch our live streams on thisisarray.live or follow us on Facebook at @thisisarray to get notifications.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Kevin recently read a book called “Creating a Story Brand” and he thought it was a pretty good read. He then started doing research on taglines and brand statements. He concluded that the brand positioning statement sets the tone for a brand and everything stems from that.
A brand positioning statement is made up of four parts: - The target (the customer) - The category (the industry you’re in) - The differentiator (what sets you apart from the competition) - The payoff (the benefit to your customer from working with you)
After analyzing our target audience and goals, Kevin came to the conclusion that Array Digital’s could be broken down into the following: - Target - companies - Category - marketing - Differentiator - bold - Payoff - aggressive growth
He went through some exercises and came up with our new brand positioning statement. After trimming down the sentence he came up with the following:
“Bold marketing for aggressive growth.”
This is our new tagline and we’re starting to use it everywhere.
If you haven't come up with a brand positioning statement for your company you should give it some thought. Look up what a brand positioning statement is and start thinking about how you stand out from the competition.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
One thing Erik likes to do every year is set New Year's resolutions. It's something he's always done but just recently, in the last two to three years, he has taken it more seriously. The difference now is when he makes a resolution it's something that he really intends on keeping. In the past that wasn't always the case.
At the time of this recording it is the beginning of March. Erik has spoken to people and asked them about their New Year's resolutions and found that many of them don't even remember what they were. Likewise, at the beginning of the year, when he would ask people what their resolutions were, they would chuckle and tell him their resolution, but it was almost as if they didn't believe it themselves.
Erik believes that if you say you're going to do something you should do it. You shouldn't lie to yourself. There really isn't a point in setting goals you don't intend on keeping. So get serious about your goals, make a plan to reach them, remind yourself why you set them when you don't feel like doing the work, then crush them!
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
These days when it comes to social media there is one platform that people believe is all the rage - that is Instagram. People believe that Instagram is growing at a rapid pace and that if a business wants to be successful and reach its customers that is where they need to be. The truth is Instagram is declining in growth. Last year, in 2019, Instagram grew 6.7%. This year, it is expected to grow between 4 and 5%, and next year even less. By 2023 it is expected Instagram will only grow about 1%.
While there are many users on Instagram the numbers show us that anyone who is going to be on Instagram is most likely already there. Instagram is not growing exponentially, as some might have you think. And, within the next couple of years growth will become fairly stagnant.
By far the number one social media platform to be on in order to attract customers is still Facebook. Like Instagram, its growth is declining, but that's because an overwhelming percentage of the population is already there. It is said that if your business is not on Facebook you are losing to your competitors. That's why we choose to focus our advertising on Facebook and we do the same for our customers.
Erik's advice is to do your research. Unless your customer demographic is shown to be prevalent on Instagram, Facebook is where you want to focus your advertising when it comes to social media.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Here at Array Digital we have a policy called open paid time off. What that means is that employees can take off as much time as they need. We don't track the hours or days that they take off at all. There is a record of it but no one actually tracks it for any purpose. Everyone is free to take as much time as they need.
We implemented this for a couple of reasons. When we stopped billing by the hour we also stopped tracking the hours that we worked. Since we were no longer tracking hours worked it also made sense to stop tracking the hours that we didn't work. Instead our work focused on client deliverables. We quickly put this new policy into place and learned a few things along the way.
First, just because we have open PTO doesn’t mean that people can come and go as they please. We still expect our employees to be working during core business hours. If you get your work done early, and you have some bandwidth, we expect that you will ask others if they need help with something since we work as a team.
Second, we implemented a leave request policy. When an employee wants to take time off they must fill out the leave request form which creates a task in our online task manager for their supervisor to review and approve it. Once it's approved it is put into the company calendar and it gets sent to Slack so everyone is aware that person is off.
Other business owners have said they would never implement something like open PTO because they are afraid their employees would abuse it. But, that has not been the case for us. On the contrary, when employees know they can take time off it helps them work more efficiently.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik was recently talking to a good friend of his over the phone. This friend works at a big company. A hospital to be more precise. His friend was telling him how he was trying to get time off from work to attend a conference. The friend’s boss did not approve the request stating things were too busy at work. Erik asked his friend how he put in the request for time off. The friend replied he had emailed his boss to ask for the time. Erik followed up his question by asking how he had put in the formal request, and his friend replied the email was the formal request. This really surprised Erik. He was shocked to learn that a large corporation such as a hospital would have such an informal process.
Here at Array Digital we have a much more formal process in place for requesting time off. If an employee wants to take some time they are to fill out the time-off request form. That form gets sent to their direct supervisor, who then approves the time. The approval gets put into our online task manager, which then puts it in the company calendar so everyone is aware. Although we have an open PTO policy the employee taking time off is to figure out how the work will get done in their absence. This could mean doing the work ahead of time or distributing the work to others.
It was really interesting for Erik to hear how Corporate America, who usually has strict guidelines regarding hiring and firing, can have such informal processes for things like PTO. It's definitely something to think about when putting HR processes together.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
We have a special guest host for today's episode. His name is Jeff Kinsey but he goes by Ski or The Ski Man. Erik first met Ski in January 2019 at a conference called AlexaConf. He has done some consulting for Array Digital and he really knows his stuff.
Ski starts the episode by saying he is on his second Kia. He bought it used, as a returned lease, and as he was test-driving it he noticed there was no CD player. The saleslady told him it wasn't needed anymore because everyone just streams their music. He was taken aback. The saleslady was right and he should have known this. He's been in technology all his life. He also noticed he didn’t hear the beep to let him know to turn off the lights as he exited the car. The saleslady told him he didn’t need to - the Kia would turn them off for him.
This is what Ski calls the Kia mindset - thinking so far ahead of the curve it makes others want to know more. The beeping older cars used to make to remind you the lights were on seemed to make sense but it really didn't. It was a stop-gap solution.
What stop-gap solutions do you have in your business? It's a good idea to get the team together and compile a list of the issues you had that day, the previous day, and the day before that. You might start to see a pattern of what's holding your company back. Find the weakest link and work to turn it around.
By the way, Ski highly recommends Kias. They’re affordable, reliable cars.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
On Twitter Erik gets asked a lot about venture capital. It seems to be an excuse for many would-be entrepreneurs to not start their business. There are a lot of reasons or excuses to not start a business but if you really want to have one you have to find your way around them. A lack of funds seems to be the number one reason why people don't get started. But Erik believes it’s not always needed in the beginning.
When Erik hears this reason from an aspiring entrepreneur he will publicly or privately message them and ask them if they have even tried selling their product or service. Often times the answer is no. The process of selling your product or service is known as validating your business idea. Erik believes that in the beginning this is more important than coming up with the funds to start your business.
He suggests buying cheap or used materials and equipment to get yourself started. Next, begin selling your minimum viable product. Then, sell it again. Repeat that process over and over, improving your product or service, and validating you have something to offer that others want to buy. As time goes on you may need some capital to grow your business. But, don’t let the lack of capital be the reason you don’t start.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Kevin recently stumbled across one of those flip magazines on the Internet that had really valuable data, in particular a long list of contact information for an association whose members we would love to get in front of. Each listing had the company and a person of contact with their email address and phone number.
The problem was that it wasn’t in a format that is downloadable. We wanted to get the email addresses of all of the people in there and then target them on Facebook and talk directly to them. What that meant was that we needed the data but there were 73 pages with 30-40 different contacts on each page; there was a ton of information.
Erik ended up going to Upwork.com, a website where you can put out a project you need done and freelancers will bid on it. He offered to pay $50 for this data entry project which was an absolute score for the value of this data.
Think about some of the things that you really want to do but don’t have the time to do it. See if you can outsource it to a freelancer. If you offer a reasonable sum of money, there will likely be tons of people that are willing to do the work for you.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Today’s guest host is Michael King, CEO of KFE Solutions and fellow podcaster of the show called In the Trenches.
Michael is often asked what the number one mistake is that business owners make when it comes to their finances. That's a pretty easy question for Michael to answer. He believes the biggest mistake made from the newest of entrepreneurs to CEOs of large corporations is not knowing the four most important metrics of their business. They are: revenue, gross profit, net profit, and cash.
Revenue is the total of your sales from your product or service. Most everyone knows and tracks revenue. Next is gross profit. An example is if you sold coffee cups for $1, and you bought those cups for $0.20 from your supplier. Your gross profit would be $0.80. Net profit is then your gross profit (in this case $0.80), minus overhead costs (say that is $0.30 per cup). That leaves you with a net profit of $0.50 per cup sold. These are all important numbers to know but at the end of the day the most important number is cash.
Cash is actual money in the bank. It is what pays salaries, vendors, and everything else. It is the one tangible number out of the rest. As they say, “Revenue is vanity, profit is sanity, but cash is King”.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode Erik talks about a book he just finished listening to called Never Split the Difference. It was written by Chris Voss, a retired FBI hostage negotiator. Erik has been listening to more audiobooks as he has been working out a lot. He likes exercising and learning something new at the same time. There were two main takeaways from this particular book:
First, when negotiating a deal with someone, and they are asking for more than you are willing to give, let them know the problem they are causing for you and ask them how to solve it. An example would be you are trying to sell someone a website for $10,000. They want you to do it for $5,000. Instead of going back and forth ask them, “How do you expect me to do that? How do you expect me to be able to pay my people”, etc.? This puts the problem solving in their lap. They may offer suggestions but you keep asking them how you can do that.
The second takeaway is when someone asks you to do something you repeat back the last couple of words they said in the form of a question. An example is someone asks you to build a website cheap. You reply with the question, “cheap”? This does two things: iit acknowledges what they said and then forces them to elaborate on what they mean by cheap, in this case.
Overall, this book was a good read. In fact Erik listened to it twice to really soak up the information. He highly recommends it.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In December 2019 Erik started dedicating two hours every morning to write his first book. At the time of recording this podcast episode it is now mid January 2020. Erik has been writing pretty consistently and is up to about 75,000 words in his book. He has a few more sections left to write. The goal is to have the finished book be about 50,000 words so in the end he will have to trim down the book considerably and leave only the best 50,000 words. Once he is done writing he will edit it himself once or twice, trim down on the wording, and then send it to an editor. He anticipates having the book complete by the Summer or Fall of 2020.
The purpose of the book is to chronicle the journey of getting his business to $1 million a year in revenue. This is a major milestone as statistics show that 96% of businesses never make it to $1 million of annual revenue. Not only is $1 million a cool sounding number, but it is statistically very hard for businesses to achieve. Erik wants to help other entrepreneurs by telling the story of what it took to get to $1 million in revenue and the many lessons learned along the way.
This podcast covers many of those points, but the book will go into detail about everything it took to get there.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
We are in a new year now and that got Erik thinking about New Year's resolutions. He was recently talking to people about his 2019 resolutions and what he would be doing in 2020. When asking others about their New Year's resolutions he noticed often times they responded jokingly. It was almost as if they didn't believe what they were saying at that moment.
Erik doesn't really understand why people lie to themselves when it comes to New Year's resolutions. He doesn't understand why someone would make a resolution to improve some aspect of their life and not mean it. It's one thing to lie to someone else but why lie to yourself? He doesn't understand why someone would go through the ritual every year of making resolutions they don’t really intend to keep.
Do you lie to yourself about New Year's resolutions? If so, let Erik know why so he can understand. You can find him on Twitter at @iamerikjolson
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Today we have a guest speaker, Tatsuya Nakagawa (aka Tats).
Between 2006 and 2008, Tats and his business partner wrote a book about creating strategies to become successful on new product innovations. They got a testimonial from the co-founder of Apple, Steve Wozniak, the perfect person for the testimonial.
But Tats felt he messed up by not promoting the book enough and missed an opportunity to help his business grow and increase his contacts. Why? Because he’s always been fairly shy and introverted. He’s always found different ways to accomplish his marketing goals but this time it didn’t work for him.
Entrepreneurship is about your ability to fail publicly but to move forward with continued enthusiasm for what you’re doing. When you first start a company, no one knows who you are until you start growing, getting more media coverage, and hiring more and more employees. If you don’t like that, you’ll naturally do things that counteract that and it’s going to become a problem.
Since then, Tats has worked on being in the spotlight and being the center of attention whether it be met with positive or negative repercussions. Every business is going to need that spokesperson who is able to take on that role head-on.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
A good part of our monthly revenue comes from client ads spend. This is client money that we use to buy ads on Google and Facebook. In the past we used a debit card to make these media purchases. The debit card was linked to the checking account where all the client ad spend sits.
One day we met with our American Express representative to talk about things. We have had an American Express credit card that we use to pay for things we need for the company. Our representative asked if we use the credit card for our client ad spend. Erik told her we didn't. She asked him why not. He replied that it wasn't really our money to spend so he felt more comfortable paying for the ads directly with a debit card then getting a big bill and paying it later. He asked the representative what the benefit would be to use a credit card and she pointed out a kind of obvious fact - that we would accumulate points that could be used for travel.
Since that conversation we now have another American Express card that we use solely for client ad spend. The Google and Facebook expenses quickly add up on that card but the money is always there in the client ad spend account to pay the bill. The points have really added up too. We're up to about 450,000 points. Those are points we can use to travel just about anywhere for free. It really opens up the possibilities of meeting new high value prospects face to face they are not nearby.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Here at Array Digital we love the automation tool we use called Zapier. We use it for everything. Recently however, Erik discovered a new program that might be better than Zapier and is way more powerful. It's called Integromat. He found out about this program when he was looking for a program that would send a daily email to our new clients letting them know where we were in the onboarding process. It would require taking information from our daily task manager, Asana, and putting it into a customized email sent through Gmail. He was not able to find a way to accomplish this in Zapier so he started to look elsewhere.
Erik knew this would require some sort of custom software, but having a long background in software development himself, he knew he didn't want to pay custom software prices. So he went on Upwork.com to look for a freelancer that could help. He found a programmer in LA that was up for the challenge. He was able to accomplish the task within a couple of days and only charged a few hundred dollars.
We now have a robust automated email process for our new clients. Erik strongly recommends you check out Integromat.com to see what it could do for you.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Today's guest host is Whitney Duenas, fellow podcaster of Bold Hustle Podcast and owner of Barre by the Bay. Barre By the Bay is a boutique fitness studio in Virginia.
One of the first things that came up in opening the studio was figuring out whether to make the instructors employees or independent contractors. This is something that Whitney discussed with her business lawyer. They went over some questions and the pros and cons of each.
Whitney realized one the benefits of being an independent contractor is a higher earning potential as it is easier to earn more if they have the ability to work at various studios. Another advantage is they have the freedom to create their own curriculums, procedures and uniforms. Another benefit is working in a smaller studio with smaller class sizes, and more individualized attention.
One of the cons is financial instability as the instructors don't have a set paycheck. Other cons are having more responsibilities over filing their own taxes and not always having subbing opportunities.
In the end it is best to discuss matters like these with a business lawyer. They can help you see the pros and cons to each situation and help you think about how your business may be impacted in the future by hiring independent contractors versus employees.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Today's episode is a shout-out to our podcast listener Craig Dewart. Erik connected with Craig on Twitter through direct messages. As a result of those messages Craig was introduced to this podcast. Craig offered to leave a review for the podcast. Erik sent him the link to Amazon to leave the review, and that's when he found out that Craig is in the UK. (This podcast is heard all over the world, in English-speaking countries). Craig had to use the UK's version of Amazon in order to leave the review. In any case, Erik was very grateful to Craig and wanted to give him a shout out.
We get a lot of feedback on the podcast but not a ton of reviews. When someone takes the time out of their day to leave a great review we really appreciate it. It validates what we're doing and all the hard work that goes into it. So thank you Craig. We appreciate you.
You can find Craig on Twitter at @craigd0412.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Two years ago we started a holiday stand down period. What this means is that operations continue as usual, but the team does it all from home. We had noticed that business slows down considerably between Christmas and New Year's, and likewise the need for customer service slows way down. So, starting a couple of years ago we decided to let employees work the week between Christmas and New Year's from home. We still have our morning huddle every morning and standing meetings still take place, but they're all done over Google Hangout Meets.
This last holiday season we did the stand down for the last two weeks of the year. We noticed that business actually starts to slow down three to four days before Christmas so we figured we'd extend it. It worked out pretty well. Everyone still got their work done and they did it from home.
If you're in the business to business service industry, Erik recommends giving it a shot. You may find that the work will still get done, while giving everyone a chance to spend some time with their families at the same time.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Speaking events are important because they help to grow your business. It’s getting your name out there in front of prospects or people who may know someone who could benefit from your services. It generates new relationships and paints you as the expert in your industry.
Kevin has a goal this year to book 10 speaking events outside of Array’s own events. As of January, he has 2 speaking engagements already booked.
One way he’s passively looking for speaking engagements is with his LinkedIn banner that says he is open for speaking events with a bulleted list of topics he can speak on. Once you put yourself out there, people will come to you asking if you’re interested.
There’s also tons of smaller groups that need speakers. Start with these small groups so that you can get some practice then start going for bigger groups.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik recently put together an eBook titled Digital Marketing Trends for 2020 because digital marketing changes on basically a daily basis. Typically that happens on social media or in search and it can be overwhelming how fast and frequently the environment is changing. It’s practically a full-time job to keep track of the changes.
Business owners don’t have time to be tracking what’s happening in digital marketing which is why you would hire an agency like us. So we’ve pared it down to the top 5 and here they are:
Messaging: You get onto an app like Facebook Messenger. Some websites have messenger bots and you will see more companies doing that. You are also going to see more and more companies going live which has been extremely simplified with all the platforms that offer the live feature.
Ephemeral content: This was introduced by Snapchat with their Stories feature.
If you want to hear about the rest of the trends, you can go to thisisarray.com/trends to download the eBook.
If you’re an entrepreneur and are the face of your business, you - as the business leader - need to be doing video. It should be part of your plan and your social media because you need to be getting your face out there.
One of Kevin’s goals is to sit down interview-style with 12 people who are making moves in their industry to get lessons and learn things but at the same time, creating content. You can also do live streams; most social media platforms offer this option. Every Friday during lunchtime, we do a live stream with different members of our team. We have a topic related to our industry and answer questions.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Something we've found a little challenging is how to increase rates for our older clients. New customers don't really have an issue with our current rates and value proposition, but we have several clients that have been with us for years who pay lower rates.
There are two main schools of thought when it comes to this: standardized pricing for everyone across the board or grandfather in older clients with lower rates. We have chosen to grandfather in older clients, and there are a couple of benefits to doing so. One, it rewards loyalty for those who have been with us for awhile. Two, we avoid issues that might come up from moving to higher rates. This matters because in some cases we have raised rates substantially to coincide with the value proposition we now offer.
What we do instead is implement minor yearly increases to those who have been with us for at least 12 months. Our minimum commitment terms are 12 months so we look at anyone who has fulfilled their minimum commitment and assess a slight increase. This is easier to justify and helps close the gap between some of the old and new rates.
We have a process in place to look at who needs an increase at the end of the year. Last year we started off a bit late and ran into some minor issues when trying to implement new rates with not a lot of notice. This year we will begin that process in September, giving the account manager plenty of time to call their clients and give them a heads up before they receive their letter.
Erik recommends you decide how to handle legacy clients, and put a process in place for how you will raise rates when the time comes.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode Kevin talks about the side hustle he had during high school.
Kevin grew up in Chincoteague. It's a small island town on the coast of Virginia. The town is known for fishing, boating, and seafood.
Kevin came up with the idea of catching and selling minnows. Minnows are tiny fish that are great bait for bigger fish. Growing up in the town that he did he saw the need for minnows in fishermen and boat captains. So, in the mornings before school he would create the traps for the minnows and throw them into the ocean. After school he would go back to check the traps that were full of the tiny minnows. He would then take these buckets of minnows and sell them to the fisherman and boat captains. Sometimes he would make up to $50. Kevin had a part-time job in high school but this was his side hustle that earned him some extra spending cash.
The point here is that there is always something extra you can do for money. If you have a business or are starting a side gig, decide where there is a need. See how you can craft a service or product to fulfill that need and make some extra cash.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Back in the day, when Erik first started his business, he worked as a freelancer. He kept his day job and worked on his business on nights and weekends. This meant he was working long hours almost seven days a week. As his business grew, and he got to the point where he was ready to hire help, he started by hiring a couple of freelancers, since that’s what he was familiar with. By this point his business had become his day job and he was now working typical business hours during the day.
Just like he had done in the past as a freelancer, many of these freelancers were only working nights and weekends. The problem with that is that Erik was now working hard during the day and was often needed to help direct the freelancers during their working hours on nights and weekends. It was pretty exhausting.
Erik quickly realized that hiring freelancers was not the answer for him. He decided instead to start hiring consultants who worked full-time during normal business hours. It was worth the extra money to work alongside someone, as opposed to by himself during the day, and then with someone on nights and weekends.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Kevin has a passion for sales.
Since hiring our Business Development Manager, Glen, last year, Kevin has changed the way he approaches sales himself. Before he used to take on leads from every funnel, but these days he's focusing more on networking and his business profiles to get him personal referrals. He isn't focused as much on leads that come in through phone calls or through our website. Instead he is getting out there on the front lines and building relationships with business owners whenever he can.
When Glen was first hired on, he and Kevin teamed up frequently to close deals together. But after about six months Kevin decided to go out on his own again and look for leads the best way he knows how. His approach is different from that of Glen’s, but together they work. Kevin puts himself out there as an expert in his field and the owner of his agency to bring in the leads he’s interested in pursuing. He still steps in to help Glen close deals when it’s needed, but for the most part he’s working his own leads.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
One of the most helpful ways to find out what your audience wants from you or could benefit from is to ask them. You could ask them one-on-one or you could direct your question to your entire audience on social media.
One way Erik likes to do this is by using Twitter Polls to ask for opinions which has been helpful in the process of writing his book.
When you’re not sure what direction to take something, consider your audience. They’ll be happy to tell you if you ask them.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Kevin talked recently about expansion, applying for awards, getting yourself out there with video, etc. What this does is create buzz and build a perception within your local community or market. Plan things out and push things out to the masses.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Recently Erik attended a fireside chat with the CEO of Morgan James Publishing. Morgan James is a New York based publisher but the CEO, David Hancock, lives near Erik in Virginia. Erik thought that was pretty interesting and during the talk he found out how that came to be. Essentially Mr. Hancock started his publishing business in Virginia but his customers believed a publisher should be based in New York City. So, he opened a location in New York and just like that his publishing business took off.
Erik was interested in attending this talk because he is writing a book himself about what it took to get his business to $1million a year in recurring revenue. So far Erik has written about 75,000 words for this book. However, during this chat with Mr. Hancock Erik learned that a non-fiction book such as his should be between 40,000 and 60,000 words. This was a huge eye-opener for Erik as he had no idea about the recommended length. He realized he is going to have to cut 1/3 of his book, especially considering he hasn't even finished writing. That will hopefully leave him with the best 2/3 being published.
Erik’s advice here is to look for learning or networking events like this that are pertinent to your business and what you're doing. You never know what you will learn at an event like this and the small fee, time, and effort it takes to attend can be so worth it. It was for Erik.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Whether or not you are experiencing expansion and growth, doesn’t mean you shouldn’t be portraying that. You need to have a job/career page that lays out the job openings for jobs you would normally want to fill even if you are not actively searching for them. It gives people the perception that you are really growing and it’s that perception that helps you stand out and gets people to talk about you, driving business and sales.
Other companies want to do business with companies that are stable but are pushing forward and being innovative. If you’re not coming across as if you’re doing that, then people won’t want to work with you. Always be expanding and talking about that expansion.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode Erik talks about his experience being a PMP. PMP stands for Project Management Professional. It is a certification from a professional organization called the Project Management Institute (PMI).
Erik got started with project management straight out of college when he became a construction project manager. He was paired with a more experienced project manager who showed him the ropes. He did that for a few years until he started working as a software developer.
While working in software development Erik went back and forth between actual programming and managing projects in software development. Project management is one of those things he kept going back to no matter what field of work he was in.
About 10 years into his career he realized that PMI had written a book about best practices in project management. Up until then he had been relying on trial and error to work through projects, but after that discovery decided to get involved with PMI, and it paid off.
The things he learned at PMI have been invaluable to Erik. He has learned things that have helped him at every stage of his career no matter what field he was in. He believes professional organizations like PMI are extremely beneficial and encourages you to look into professional organizations that correlate with your career.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Kevin’s first job was when he was about 10. A little backstory: his dad started his own business at 8 years old carving decoys that are used for duck hunting. It’s become a piece of art and a collectible so people pay a lot of money for them. He still does it to this day.
When Kevin was little, he started to make his own too. When he was about 10, he would go to art shows with his dad and have his own work there. His stuff would sell out within an hour. That was his first business: making the ducks and selling them.
Think to yourself if there’s anything you did when you were little as a business. Business starts when you’re young. You might not have the same goals or motivation or purpose for the money that you make but business is engraved in all of us.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
You are probably on social media. A lot of people tend to accumulate followers or connections on social media and then don’t actually talk to them. They may post on their timeline and hope they see what they’re posting without any kind of engagement.
On social media, people try to keep their connections at an arm’s length while still hoping these people will buy from them at some point in the near future. You must try to find some commonality between you and the individual.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Have you heard the phrase “drip email marketing”? This is when you provide your email to a company, brand, or influencers and they send you a series of emails over a specified amount of time. The idea here is that you are slowly building up the other person’s level of knowledge as far as what you do and how you can help them.
We do that a bit with our own newsletter but Erik also wanted to do it through social media. Erik was able to be notified whenever he got a new follower on LinkedIn or Twitter and would follow up with specific messages to send to these new followers.
Often, people will immediately send a long, hard pitch without really introducing themselves, their products, or services and that is a mistake. You have to wine and dine these potential new customers.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
When setting goals for yourself people may tell you not to set them too high because they will be hard to achieve, you may fail, and you'll be disappointed in yourself. But, Kevin is here to tell you why you should do the opposite.
We were recently talking about our revenue goals for the coming year and we were considering moving the goal down a bit because our initial goal seemed aggressive. However, we decided against it. In his book, The 10x Rule, Grant Cardone says to never move the target, instead increase the action. He’s absolutely right. Working hard to reach $4 million in recurring revenue and ending up $3.8 million is much better than setting the goal at $2 million and surpassing it by reaching $2.1 million. It puts us that much closer to our initial goal, and that’s where we want to be.
When a goal seems easy to achieve your efforts tend to decrease. When the goal seems out of reach you work your butt off to try and get it. In the end you may not achieve your goal but that's okay. You’ll be closer to where you want to end up.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik recently went to Machipongo, VA to meet with someone who he bumped into on LinkedIn who is significantly further ahead in his digital marketing career (about 10 years ahead). Erik drove over for lunch and they had a meeting that Erik found extremely valuable. He gained insight on things he might do a bit differently like organizational structure, the types of clients we acquire, and how to prove to our clients that we are truly adding value and not just spinning our wheels.
When you’re running a business, you’re kinda isolated so it’s smart to meet with like-minded people on a regular basis and you discuss problems you’re having in your business, things you’re struggling with, ideas you’re tossing around, etc. By meeting with people that have probably had experience with you, you can learn so much and gain insight that you might not have thought of.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
At Array Digital, we don’t typically travel for sales. We don’t go to trade shows because that’s not our kind of marketing. But if we have a prospect that reaches out to us, Kevin is willing to do the traveling and take the meeting.
This came up recently with a prospect that had done a lot of research prior to calling us and were very impressed by what we’re doing and our online presence. This was a good sign and things moved quickly. Before determining that we would travel for them, we needed to know where they were in the buying process, how many people are involved, and how sold they are on our product/services. Make sure you’re not wasting your time and money by asking these sorts of questions.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik recalls the hardest decision he’s ever had to make in business, to date. That decision was hiring his first employee. Like most new entrepreneurs he found himself in a position where he was overwhelmed with work but he wasn't overwhelmed with cash. He knew and understood that hiring another person would mean that person would have to come before himself. He explained to his wife that he was getting ready to hire someone and that meant he would have to pay this person every two weeks and that meant he may or may not be able to pay himself.
Luckily that didn't happen. He hired his first employee after he signed a contract for a big software development project. He was still in the middle of his first big project and knew he wouldn't be able to deliver the second project in a timely manner without help. So, he hired someone to help him finish that first project and together they tackled the second. And, it worked out perfectly.
Hiring his first employee freed him up to look for more opportunities. He quickly went from hiring one person to hiring others as he started to find more work. He was pleasantly surprised to see how well things lined up between hiring others and getting more projects.
If you're currently a one-man show, consider taking on more work than you can handle and hire your first employee or freelancer to help you. You will quickly see that by having more people more work will come.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
“If you qualify, apply.” --Zack Miller, author of Anomaly
If you’re winning awards, it is PR, free media, and free marketing for your company and it shows that you are growing, your business is active, and that you’re doing a great job. People (customers) gravitate towards that kind of success, meaning more business for you. Plus, that gets you and your team fired up to keep doing and achieving.
Apply for as many awards as you can. There are some that matter more and will make a bigger difference but that’s not to say that the smaller ones are worthless.
Look in your industry, your local newspapers and business outlets for award opportunities and apply if you qualify.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
We are in the process of losing $15,000 a month in recurring revenue for a single client’s ad spend. We have been talking to them for a couple of weeks and it is imminent. As much as we don't like it there are a few important lessons that we learned from this:
First and foremost, this client is a B2B company. That means they target other businesses as their customers. We specialize in B2C clients. That is our niche. It is very difficult to target business owners through online marketing. There isn’t a good way to find them that we have seen. There is no checkbox in Facebook or Google for somebody to mark that they are a business owner. If there were it would be very different. We end up basing our assumption on their hobbies, interests, and professional designations, which people rarely post.
The next lesson was it is usually pretty difficult to help a client who has previously tried numerous times to solve their advertising problem to no avail. This client came to us after they had hired other agencies in the past who were also unable to help them.
If a potential client insists on going with us, especially if they are a B2B company we now know we must proceed with the caveat that it may or may not work out. But frankly, it’s better to just stick to those who you know you can help.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
A couple of months ago Erik posted on Twitter, asking his followers to ask him anything about starting a business or anything related to digital marketing. He received a question from Sean Burke, who works with him at Array Digital. The question was what he thought about using crowdfunding platforms to get a project started.
Erik starts by saying he doesn't have a strong opinion either way on crowdfunding. Platforms like kickstarter.com offer aspiring entrepreneurs the ability to put out a feeler for their product. Instead of focusing on creating their product, they focus on building up the kickstarter campaign to see if others are willing to invest in it. The positive side to that is that they jump right into validating their product from the beginning before investing too much time and money in creating it and putting it out there. Erik believes validating your product is the most important thing you can do in the beginning and for that reason he believes crowdfunding can be beneficial.
On the flipside he believes there are a couple of drawbacks to crowdfunding. First, You have to invest a lot of time creating your crowdfunding campaign. Second, instead of focusing on your product your focus is on getting interest in your campaign. Third, you will likely be selling your product at a discounted rate so you may not get an accurate idea of what others would be willing to pay for your product.
Overall, Erik doesn't have a strong opinion either way, but he believes it can be a good way to validate your product. If no one shows interest in buying it then it may be time to go back to the drawing board.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Kevin opens up this episode by quoting Grant Cardone, author of The 10x Rule, “Success is your obligation”.
It is your duty, responsibility, and obligation to be successful. Your colleagues, your team, and your family all depend on you. You have to try and be successful in all aspects of your life. Failure is imminent, but after you fail you have to find new ways of doing things and you have to keep pushing. Success isn't everything but it's necessary in order for you to grow. If a company isn't successful in selling its service or product the company goes under. If you're not successful in bringing home a paycheck it affects your family and your family’s future.
It’s your obligation as a human being to be successful. How successful is up to you and your goals. That will be different from person to person. But working toward success is for everyone.
If you’re interested in learning more about The 10x Rule check out Grant Cardone’s book, The 10x Rule.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik recently guest-hosted another podcast/flash briefing called The Instagram Stories by Daniel Hill. Daniel has done this in the past when he goes on vacation and either doesn’t want to record or can’t.
It was, of course, great exposure for us but also for Daniel because he got exposure through our audience which he doesn’t always have access to. This is something that Erik has ripped off and replicated and so you will hear more and more often that we’ve invited guest hosts on the podcast.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Always commit, go right after it. There are a million excuses why you might not want to but just commit and then think about how you’ll pull it off right after. You won’t grow unless you jump on opportunities. It’s more likely that you’ll get to the next level if you overextend a bit.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Be bold and declare yourself an expert even if you’re still learning in your field; this will force you to learn that much faster. If you say this to people, they’re going to believe what you say but you do need to back that up.
I don’t know about you but marketing constantly changes so for us to be experts, we have to constantly be learning and studying.
Just claim it and you will become the expert you dreamed of becoming.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik was recently asked, “do I need a lawyer to start a business?” It’s a good question because there’s a lot of questions when starting a business that go into the legality of what type of entity you’re trying to form whether that be an LLC, a sole proprietorship, etc.
Erik recommends deferring all of that and not letting that tie you up. Granted, lawyers are very good when you need them but in the very beginning, you should not get a lawyer. Your focus should be on finding customers that are willing to pay for your product or service offering. Don’t worry about the legal aspects until you make money and validate your idea; once you start really selling, then you can think about things like what kind of business entity to form and what kind of contract you should have in place.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
You want and need to be the company that people first think about when they hear something from your industry or about the product or service that you offer.
Here are some tips and tactics we’ve used here at Array Digital to make that happen:
- Create a bold mission statement.
- Have an even bolder vision statement.
- Think about doing a nonprofit giveaway.
- Apply for awards.
- Think about getting key board positions in your industry.
- Start a podcast or flash briefing to talk about your industry or area of expertise.
- Book speaking events - as many as you can.
- Start a meetup.
- Expand and talk about expansion.
- Get into video and heavy on social media.
- Use perception to your advantage.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Recently, Erik went to call a client from his car and he was using a voice prompt to do this. The client’s name is very similar to that of an employee who Erik had fired 2 years ago. So, of course, he ended up calling this person and Erik realized it as soon as the guy answered the phone.
Instinctively, Erik wanted to just hang up but the guy probably had caller ID and would know it was him.
It turns out that when Erik fired him, there were a lot of things going on in the guy’s personal life that escalated and affected his capability to do his job. It was a really bad time in his life but it was really affecting his work here.
So right off the bat, Erik admitted what had happened but then said, “Hey, we haven’t talked in a while, how are you doing?” It turned out to be a very nice conversation and the former employee actually ended up thanking Erik for letting him go because the personal thing he was going through was not allowing him to perform to the best of his ability in a business environment.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Have you ever thought of using a virtual assistant for some of your everyday tasks? If not, you should consider using them for one-off tasks or tasks that your team is too experienced for.
Take a look at the daily tasks you have and ask yourself if there are any that could be performed by a virtual assistant. Next, ask your team if there are any tasks that they do that they feel isn’t the best use of their time. Compile a list of all these tasks and find out how many hours it takes to complete them. Then look for a virtual assistant online to help complete some of these. It will be a relief to you, and your team will be able to focus on the bigger stuff.
You can look for virtual assistants overseas in places like the Philippines, India, or Indonesia. The money that you pay them is good money for them and it helps them. You can also look for virtual assistants on places like Fiverr or upwork.com.
Keep your core services for yourself and your team to work on, but see what everyday tasks you could hire out. Those tasks will get done quickly, you will be able to focus on scaling your business, and your team will be happier doing the work they were trained to do.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
How many times has a client or customer hired you to do something but you’re actually dependent on them to get your work done?
This happens all the time at Array, especially with new clients because at the beginning of a contract, we need access to many of their accounts and need them to approve our creative strategies. Sometimes if we don’t get it, we will be blocked and have to just keep reminding the client that we can’t do what they’re paying to do.
Now, beyond that point in the project, we often block ourselves because we ask for their feedback and when we don’t immediately get it, we forget about the task until it becomes late. One of our core values is urgency so worst case, we want to get it to them on time.
The best course of action is to go about your work, assuming that what you’re doing is what they want (they hired you for that reason, right?) but allow them to make changes if they want to, giving them a deadline by which to do so.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Think about the State of the Union address or Economic updates that banks and economists hold. We’re doing the same concept but we’re going to tell the local market about what’s going to be trending in digital marketing this year.
This allows us to own this space and say that we are experts in digital marketing. Our event is going to hold between 150-200 people, we’re getting sponsors, we’re selling tickets but that’s not what matters to us. We want to position ourselves as experts, get in front of prospects, and help the marketers and business owners in our local community.
We’ve already got sponsors locked in, we’ve sold a lot of tickets, so we’re really excited about the event!
Take a look at your industry and see if there’s existing events like this. If not, claim it yourself.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik’s wife, Lia, recently had a horrible shopping experience at JoAnn Fabrics and wanted to share all the things that go wrong so that you can avoid making these mistakes at your own retail establishments.
So, Lia went in knowing exactly what she wanted to buy, coupons in hand knowing exactly how much she would end up paying. She presented the coupon to the cashier and the point of sales (POS) system was not set up to take off the discount automatically meaning the sales clerk would have to manually calculate the discount. That’s lesson learned #1: the POS system should be configured so that the cashier doesn’t have to do it on her own. If you have a POS system, make sure that the calculations are done for you.
Now, the cashier originally gave Lia 50% off even though the coupon was for 65%. Lia pointed out that this was incorrect and the cashier recalculated it 2 or 3 times before getting so frustrated that she rolled her eyes at Lia. That’s a big no-no. Lesson learned #2: If you have a discount coupon, make sure your cashiers know how to do the math and the tools to figure it out. Lesson learned #3: Teach your staff to treat the customers with respect.
So the manager then got involved to tell her that the coupon didn’t apply to her item. But when they walked back to the display, it was immediately evident that the sale applied to that item.
Ultimately, the lesson learned is that if you are a sales clerk or manager working in a retail store, get to work 5 minutes early and walk the floor so that you’re aware of everything that’s going on. Think through your customer experience and make sure your employees are trained on anything that may arise.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Today, we’re talking about money. Which is more important to you: revenue or profit? Has it changed over time?
In the beginning, when Erik was just getting started with freelancing, it was revenue. He just needed legitimate work so he could build up his portfolio. Once he was able to do that, he was able to parlay that into bigger clients with bigger budgets.
Once he became a full-time employee of this freelancing gig (when he quit his day job), it was still about revenue.
That all changed, though, when he hired an employee because he was paying her from the revenue and the profit went to paying himself. That focus persisted as he hired more and more employees.
Fast forward several years, Erik and Kevin merged and they’ve been growing ever since. They made a strategic decision in early 2019 to grow exponentially and that meant hiring an entire team. That meant profit decreased to almost 0 and in some months, it went negative.
Since that time, however, they’ve gained many more clients and are back to making a profit again so the focus is back on that.
The point is it’s not accurate to say one or the other is the right answer and is more important in your business. When you do that, you’re missing the time factor which is very important on your growth scale. These things will change over time. Think about where you’re at in your growth cycle, whether profits are important to you right now or if growth is more important.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
One of the things Erik focuses on in the sales process is validating if the prospect is a good fit for the company. In periods of time where there are a lot of potential clients and sales activity, it’s especially important to do this because you have to figure out who you’d work with best and let the others go.
There are a couple tell-tale signs that tell us that they aren’t going to be a good fit for us. One of these signs is whenever someone emails us and asks “What’s the cheapest plan you offer?” This tells us a lot about that person and the biggest is that they don’t really value the service that we can provide them and they don’t have the funds to afford an agency like us. At that point, Erik will try to find an alternative for whatever they need that may work better for their current needs.
Another sign is when someone contacts us and we reach back out and they answer the phone and say, “I can’t talk right now, I’m at work.” That means that they are moonlighting and they want our services for their side gig which isn’t to the point where they are working only on that. They still have a main job which means they don’t have the time to dedicate to talk to us during the times that we work. If we took them on as a client, we would be working our regular 9-5 but then after hours and on weekends too for someone who likely doesn’t have the money to afford us in the first place.
What do we do in these scenarios? We try to steer them in the right direction and we’ve found that even though they weren’t a fit for us, they’ll tell someone else about us that may be a better fit.
You have to validate your prospects and if they don’t seem like a good fit, don’t put too much time into them but do make sure to send them to someone that can be a good fit.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik was a paperboy in his townhouse neighborhood when he was growing up. Now, his friend’s older brother also had a paper route but he didn’t want to have to ask the customers for money to pay for the newspapers, part of which he’d keep and the other part would be given to the newspaper company. So, the brother made a deal with Erik that if he did it for him, Erik could keep 10% of the total profit. Erik would take his 10% before even giving the money to the brother just in case he wasn’t willing to pay up later.
The lesson here: make sure you pay yourself first. It’s a lesson he’s learned and implemented many times throughout his career.
If you look back on things you used to do early in your career to make money, there are lessons you learned there that you may have forgotten about but could help in your business now. Just think back on those and make sure you’re implementing those lessons today.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Several jobs ago, Erik was the manager of a group of software developers and there was one girl in particular there that everybody liked and was very good at her job. Erik could tell, however, that her heart wasn’t in it, she wanted something else out of her career and her life.
Erik wanted to figure out what that thing was so he asked her to go with him for a walk because this isn’t the type of thing you ask in front of everyone. They sat on the picnic table and he asked her if her heart was no longer in the job and she said that wasn’t the case, she was just in a funk. So, they went back inside and everything was fine.
About a week later, she approached Erik at his desk and asked if they could take a walk and said that since thinking through it, she was no longer into it. They talked through it, there were no issues but she did end up quitting that job and going off on her own.
It was an interesting situation for Erik because it had happened a few times before in his career of managing people but he’d never said anything, he just let it slide. From there, it almost always turned into a bad situation. This time it was different. He approached the subject, she was able to admit it without feeling bad, and her employment ended on amicable terms.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Like many companies, we track everything we do around here. We use a task tracker called Asana. It’s important to keep a pulse on all of the work that needs to be done and whether it’s late or not.
Even if something’s not going to be done on time, it’s important to manage the due dates. If there are no rules holding the individuals accountable, then they’re just going to keep building up until they’re no longer manageable. So, we put in a rule that there are no late tasks, everything is up to date or in the future.
But then we ran into a problem that certain tasks should not be moved. We have a very defined onboarding schedule and there are tasks associated with it that we set due dates on. Then there are other tasks when the due date isn’t necessarily important; things that the client isn’t waiting for.
We realized that we have 2 different kinds of tasks: deliverables (things we told the client we’d have to them by a certain date) and nice-to-have tasks.
Take a look at all the work you and your staff have on your plates, determine what is essential, make those deliverables, and make sure they aren’t late.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Many years ago when Erik worked for his last employer, he was given a project out of Boise, Idaho which was in real trouble. By the time he was assigned to the project, the customer was furious.
Erik decided he was going to save this project. Everyone involved, the client and everyone at the agency said he’d have to fire the team in Boise and hire one in Norfolk, VA where the company was. So Erik went out and met the Boise team and it turns out, there was nothing wrong with them besides the fact that they were located pretty far out. The team was pretty good from a technical perspective. So Erik decided he was going to save them and not fire them.
For the next 6 months of the project, there were constant problems, most of which were personality conflicts. He realized as more time went on was that so much damage had been done between the client and the development team that it was just a lost cause. Both sides were unwilling to work with each other further.
Eventually, the client fired the entire company from the project, him included. Since Erik had put so much time into the project, he had accepted ownership of the project and its outcome. When it went down in flames, so did his career at that company and he was branded as someone who cannot deliver.
He realized that he should have fired the Boise team from the project - not the company. He should have realized that the project could not be saved.
When you are put into a new situation, you have the opportunity to remold the reality of that situation, but only if you act quickly.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Running a business is very hard and nothing stays the same.
You have to continually plan and be ready for change; the market could change, the economy could change, employees could leave, you try a marketing or sales effort and it fails. Never get complacent and think things won’t change. But change is a good thing, it means you’re growing, opening up new opportunities.
With change, you’ll be met with new problems.
You and your management team should be ready with processes for situations that could happen and you can find the hole in the process where problems need to be fixed. Make sure you have an emergency fund in preparation for potentially bad days but, more importantly, prepared for the amazing opportunities that will come too.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode Erik talks about whether you should have a formal contract if you do freelance work.
Erik admits that in the beginning of his freelance career he did not have a proper contract. He would email clients a proposal, they would agree are the terms, he would do the work, and then he would invoice them. Later, he became a little more sophisticated. He started printing out the proposals and he would have the client sign them before beginning the work. The simple process worked for him at the time and he never got burned.
As time went on and Erik got more clients and bigger projects, he hired a lawyer to write up a formal contract. Now we have clients sign a proposal, which includes a couple of short paragraphs written by the lawyers to refer to the terms on our company website. It's a good way to have all the bases covered while speeding up the signing process.
But, the real question is whether you need a contract for your first gigs. As sophisticated as our contract process is now you might be surprised to hear Erik doesn't think you do. At least not in the beginning. It might cost you thousands of dollars to have a contract written up by a lawyer for a gig that might only make you a few hundred dollars. You might decide you don't want to continue doing that kind of work, or that you don't like the terms that were written. It's a lot of money to spend when you're just starting out.
The main thing to focus on in the beginning is validating your offering. Get others to hire you, approve of your work, and then get paid for it. The rest will come later.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik was recently asked what the biggest lesson learned was in getting to $2M a year in recurring revenue. Erik is not a big fan of questions like these because it forces you to generalize years of experiences and mistakes into one simple statement. It's almost impossible to do. However, he decided he would give it a shot.
After thinking about it he decided that the common theme was to question everything. Question everything you do and question everything your industry does.
We started questioning the way we did things and it led to some pretty radical changes in the company. One of the first big changes was we stopped tracking time. We used to track our hours so we would know what to bill our clients. A lot went into calculating how much to charge to cover labor, overhead and everything else. It was time consuming but that was the way we had always done it and we didn’t know another way. But we decided to try billing per project instead and that worked better. Even better than that was when we decided to move to recurring revenue. That changed everything.
Even though we were no longer billing by the hour we were still keeping timesheets. It didn't really make sense to continue doing that since we weren't billing by the hour so we got rid of that too. We very rarely used the information from timesheets so it made sense to move on. Similarly, we stopped call tracking for ourselves and our clients. We found most of the calls were spam calls and it didn't make sense to keep investing time in that.
The moral of the story is question everything. Question what you're doing and if it's not working change it.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Hiring employees is a very important job that you have to do as the leader of your company in order to keep improving your company. If you’ve ever had a bad employee, coworker, or peer makes you realize you don’t want to take shortcuts on this process.
We have a very well-defined hiring process here at Array Digital starting off with a phone call that essentially makes sure that every candidate has the basic skills required by that position. If that works out well, they come in for a face-to-face interview with a couple members of the team where we’ll narrow it down to a much smaller list of candidates.
After that, we know what skills they have but we want to ensure they are a company-cultural fit, making sure their core values align with ours. The first thing we do is invite that person to one of our company lunches. This may be a little intimidating; they’ll be going to lunch with 5-8 people that already work at the company.
If that goes well, then we’ll move onto the final phase which is the founders’ call which is a call with Erik and Kevin.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
We have a special guest for today's episode. Kevin Griffin is the owner of Swift Kick - a software training and consulting company in Southeast Virginia.
Have you ever heard of Stockholm Syndrome? It's an interesting phenomenon that sometimes occurs to kidnapping victims. After weeks and months in captivity a victim may begin to form psychological alliances with the person who's holding them hostage. They will sometimes start to sympathize and become protective of their kidnapper, even if they’re causing them harm.
If you're a freelancer or running a small agency it can be easy to fall into the trap of the “Stockholm Client”. What Kevin means by this is it can be easy in the beginning to want to jump on every opportunity. You may find yourself bending over backwards for clients, responding to issues within minutes, or trying to get as many clients as possible, whether they're a good fit or not. You do this because in your mind the worst possible scenario is losing that client.
Kevin recently went through something like this with an old client. They had been a dream client for over six years but they were slowly becoming a very needy client. Kevin found himself working 10 to 12 hour days just to keep up with them. Nothing he did was good enough for them. Everyone he told about this asked him why he hadn't fired this client. He didn't have a good answer.
Then one day he realized he needed to cut ties. It was no longer working out. He was afraid of the fallback but he did it anyway and it’s been a huge weight off his shoulders ever since.
Kevin’s advice if you're dealing with Stockholm Clients is it’s okay to part ways. There will always be other clients. Drop the bad ones and seek out the good ones.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Today, we have a guest host, Scott Baxter, the CEO of PlayYourCourt.com.
For those unfamiliar with Scott’s website, it connects tennis players with other tennis players and tennis coaches.
His advice is quick and super actionable. One of the things that helped in scaling his business was blocking out the excess noise and focusing on the things that matter to his business. It’s hard to take a step back and look at what really matters but it must be done.
For every business, there are usually between 2-5 levers that you can pull that are going to greatly change your business. Take a step back and ask yourself what are the things I could change? If I could do these few things, how would my business change and grow?
Do this every couple of months by taking a day off and deciding what those 2-5 growth levers are and then carve out time in your week to make sure you are focusing on those things. Learn to say no to everything else and you’ll find that your business scales at a much more rapid rate.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Erik talks about a recent mistake that he made in deciding to send out over 300 mailers himself. His mail list was made up of numerous past and present business and personal contacts. First, he obtained a quote for a third party company to print and mail the letters. It was going to cost about $700 for them to print and send the letters, and about another $200 for postage. That seemed high to Erik so he decided to do it himself. He had done these types of mailings before but never for this quantity.
It took Erik an entire day just to do the mail merge online and print out the 300+ letters. Then it took him roughly another day to print out the envelopes. The envelopes kept getting jammed, they would print out crooked, some would smear and he would have to print them again, and he could only fit about 10 envelopes into the printer at once so he had to keep refeeding the printer. It was a nightmare. That wasn't even the worst part. About three-quarters of the way into printing the envelopes he realized he was stacking the envelopes in the reverse order that he had printed the letters, which meant he had to manually re-stack the envelopes one by one. To add insult to injury, he ran out of stamps and had to go buy more at the post office. The whole ordeal took about three days to complete. That's three days he could have used to focus on building up the business.
Erik considers himself a frugal guy and he loves to save money wherever he can. He saved hundreds of dollars by doing this himself but he feels he could have made better use of those three days. He doesn’t regret doing it as he did get a few leads out of it, but he vows never to do another large mailing like this himself. Next time he will definitely hire out, and he will likely order postcards instead of letters since they are cheaper to mail.
It's really important to save money wherever you can but it's equally as important to know when to hire out. Some jobs are better left to others.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Today, Daniel Hill, Instagram Stories flash briefing host, talks about something he’s been doing for a long time that is starting to pay off.
He has recently been spending time on Twitter looking speaking opportunities. He has a formula that you can adapt whether you’re looking for speaking opportunities as well or if you’re looking to find a new way to grow your business.
In the Twitter search box, he puts “call for speakers” and eliminates the words ‘Trump’ and ‘Pelosi’ because he doesn’t want any political stuff. Once you type that in, you can save your search on Twitter.com and then when you go to search things again in the future, Twitter will show searches you’ve made in the past and saved. He checks in for conferences looking for speakers once or twice a week. You can try some variations to narrow down exactly what criteria you’re looking to find.
Be sure to find Daniel online: @DanielHillMedia on Instagram and Twitter or at DanielHillMedia.com
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
There are two main types of legal entities one can become when opening a business. One is an LLC, which stands for limited liability company. The other is S Corp which stands for S Corporation. There are other variations but these are the two main types. There is also a Sole Proprietor, which is when a business is owned by one person and that business and the person are seen as one in the same. Erik typically doesn't recommend someone become a Sole Proprietor because if the business is ever sued the business owner can also personally be sued.
Erik has typically always formed his businesses as an LLC. There are many advantages to being an LLC. The biggest advantage is that it separates the business owner from the business itself so if the business is ever sued it doesn’t mean the business owner will personally be sued. They can take every last dime of the company’s but it doesn't mean they will be able to go after the business owner’s personal home, car, or assets. The other advantage is that with an LLC the business owner files personal taxes and the LLC is part of those. There is no need to file separate taxes.
The S Corp is also a popular option. One of the advantages of the S Corp is that you can have shares of the company. This is good if there are multiple business partners. The other advantage is that you can have partner distributions in addition to payroll. Distributions are taxed at a lower rate than payroll so you can work that to your advantage. Keep in mind the IRS requires you to also pay yourself a reasonable payroll amount so it can’t all be distributions.
There are several other entity types but these are the two main ones and the two Erik recommends. If you have questions about the different entity types or special circumstances, Erik recommends you talk to an accountant about which type is best for you.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik is pretty active on Twitter. He often gets questions about entrepreneurialism there. One of the questions he gets asked often by new business owners, or people who are thinking about starting their own business, is whether they need an accountant in the beginning. The short answer is no, not in the beginning.
When Erik first started as a freelancer years ago he was a one-man show. He was working from his dining room table for just a couple of clients. His expenses were minimal and he was only getting paid about once a month from those few clients. It was pretty easy for him to keep the books himself at that point. Those jobs got rolled into his personal taxes so it was fairly simple for him to file his taxes himself in the beginning too.
It wasn't until he hired his first employee that he decided to hire an accountant. He wanted to make sure he did things right with payroll and taxes.
These days at Array Digital we use a CPA. a CPA is a highly trained accountant who specializes in handling complex tax situations. With 11 employees (some in different states), and yearly revenue at $1.7 million, we're at the point where working with a CPA is the right thing for us.
If you're just getting started though, Erik says you don’t need an accountant right now. He recommends you focus on validating your offering so that people will want to buy from you. There will come a time when hiring an accountant becomes necessary but the early days is not it.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
When Erik and Kevin first decided to add gym membership as an employee benefit they realized there were a couple of ways of handling it. One way was they could let their employees choose the gym they wanted to join and submit for reimbursement every month. Another way was employees could use the company's credit card number to sign up at the gym of their choosing. They figured out it would be too much administrative work and they wanted something simpler.
In the end they decided to choose one gym - the OneLife gym near the office. It's the gym that Erik was a member of. He worked something out with the sales manager to let him know that employees could sign up at that gym and Array Digital would pay for it. They decided they would pay the signing fee for each employee who wanted to join and the monthly membership fee for each employee, which is about $30 a month.
While the company pays for two-thirds of the monthly membership Erik still has the employee contribute $5 per paycheck towards their membership. The reason for this is that he wants them to have some skin in the game. He finds that employees value their membership more if they contribute part of their paycheck to the monthly dues and they are more likely to use it. It's also more likely that they will cancel the membership themselves if they’re not using it, cutting down on unnecessary spending for the company.
Erik recommends handling most employee benefits this way. When an employee is contributing part of their pay toward their benefits, especially something like a gym membership, they are more likely to value it and use it. We value employees’ health and fitness at Array Digital; that's why a gym membership is one of the benefits we provide.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
If you’re an entrepreneur, you’re not going to be able to change the world if you’re not healthy because it’ll derail your progress. It’s easy to say I’ll do it later, things naturally get pushed to the side when you’re working on stuff.
This year, Kevin has been good and consistent about going to the gym every week, his wife has been cooking healthy meals, most of the food they have in the house are healthy foods. Little changes like this can truly make a big difference. He and his wife just ran a 5K and plan to do a race at least once a quarter.
If you can’t work and show up because of your health, things are going to change in your absence. So, take care of yourself!
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode Erik talks about a book that he is currently reading by Joe Sugarman. It's about ad copy writing. Erik considers himself a pretty good writer when it comes to storytelling but ad copy writing is different.
We do a lot of writing here at Array Digital. We write articles and educational pieces on behalf of our clients and for ourselves. We have a talented team of great writers, but Erik is interested in learning about ad copy writing for himself. He wants to be great at it too.
With ad copy writing you are trying to get the buyer to take a specific action. Erik says there is an art and science behind this and that's part of what he wants to learn.
One of the points that really sticks out from the book for Erik is the benefit of the benefit. He uses the example of advertising for one of our photography clients who mentions using museum quality photo paper. Erik asked the team what is the benefit of using museum quality paper. The benefit is that picture will not discolor over time. Beyond that, one could say that the benefit of the benefit of the benefit would be the perfect preservation of that exact moment in time. That's really important. That's what matters to buyers.
It isn’t much different with digital marketing. In the end you have to think about what really matters to the buyer. Is it the quality of the photo paper or capturing that fleeting moment in time forever? Finding the answer can determine whether someone buys from you or not.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Today, Kevin is sharing an update on Array’s revenue.
We had a sales slump between the 2nd and 3rd quarters but we’ve come out of that strong. We exceeded our annual goal of $1.8 million in annual revenue; at the time of this recording, we are at about $2.1 million in annual revenue with over a month left. Now, we’re looking at setting goals for next year. Why share this information? To show you what we’re doing and if the steps we’re taking are working.
We celebrated reaching and surpassing our goal but then we’re back at it and back to work. Our sales manager, Glen, has brought a ton of those sales and revenue during the time he’s been here. We will continue to share our goals with you going into the new year.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Erik talks about his first project as a freelancer.
Years ago when Erik's work on DoD projects was coming to an end, he knew he had to start building up his commercial portfolio.He went on a site called elance.com (which has since rebranded to become upwork.com). Upwork is a site where people can post different kinds of jobs they need done and freelancers can bid on those jobs or negotiate a price.
Erik found his first client on this website. It sounded like a simple project until he got on the phone with the client for the first time. That's when he found out it was a legacy project, meaning it was work on an outdated website that used outdated technology. There was nothing really appealing to him about this project but he decided to take it on anyway. He finished that project and then the client called him for another small project, and another, and another. It was a great learning experience and it really helped Erik get his foot in the door.
That original small project eventually turned into a pretty big one. The more Erik worked on the outdated technology the more he realized it needed to be updated completely. The system was at least 15 years old and it wasn't keeping up with the current technology. He convinced his client to let him rebuild it and it worked out great.
The big lesson learned here is that sometimes you have to do the boring work you don't want to. Most people want to go after the shiny, new, exciting, project, and a lot of these older legacy projects get overlooked. But, there is a lot to learn from boring work, and many times it can turn into better work in the future. You just have to be willing to do what others won't.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Have you ever failed? We definitely have.
Within businesses, ideas, initiatives, we’ve all failed but the most important thing to learn is that failure is necessary to success. You’re going to fail, it’s not always going to work. Failure is what makes you who you are and defines you.
Don’t be afraid to fail because it’s unavoidable.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
We have gone through a few different versions of our website over the last two-and-a-half to three years. The latest version is a blue and white theme, and we've had it for at least a year. We had previous versions that we made several tweaks to along the way. Erik and Kevin would put the tasks in for the team to make changes and they would make them, but no matter how many changes were made they were never really quite satisfied with the old sites.
It got to the point where they knew they wanted something very different, but instead of waiting on tasks to get done by the team Kevin jumped in and started building some prototypes himself. Kevin got his start by building websites many years ago but these days as our CMO he focuses on sales and business development. However, he saw the need and he took the initiative doing it himself. This is a good example of a great leader and executive.
Kevin started by creating the services page of our website and then redoing the homepage. These are the most important pages on the website. Next he'll be tackling the secondary pages that aren't as important. The team is optimizing the website and making it mobile responsive, but Kevin is the mastermind behind the design.
If you’ve seen the new website you’ve seen Kevin's work, and we think it looks pretty good.
Great job, Kevin!
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Always be learning. This sounds obvious and you’ve probably heard it from a lot of people but Kevin took it for granted for a while, not reading books or taking in new content. He changed that up this year taking the time to read books and gain new knowledge.
He’s started using Audible to download books that he can listen to on his 30-minute commute to work. He’s also listened to hundreds of podcast episodes. And of course, he’s recorded these episodes that you’re listening to. Sharing what he’s learned on this podcast helps him to hold the information longer and makes it sink in for him more.
The top CEOs read 60 books a year whereas the average American only reads 1 book a year looking for that million dollar tip that’ll transform their business.
So learning the information is great but sharing the information you’ve learned is even greater.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Almost every day, we’re meeting with prospects that have websites that do not perform: they load slowly, aren’t optimized, aren’t producing leads. And these are big brands that we’re going after in our region. We always come in and say we can improve your website, increase brand awareness, etc.
There are few that do it well and it’s rare to see a website that has nothing to fix or change. If you’re an entrepreneur looking to start a business, you need to create a website with these basic elements: loads fast, is mobile responsive, has a phone number that people can click to call, and is always up and operating. You don’t have to pay a lot of money for it but it’s essential to have these key features. The website should be secure, mobile-optimized, fast-loading, built for your buyer (is it easy to convert), your social icons should be in the footer, checked for broken links, and optimized for search results.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
About two years ago we read the book Profit First. In the book the author essentially tells you how you can gain control of your finances. Most people consider profit to be the money that's left over at the end of the month. But, the author of this book says profit is something that you need to pay yourself first and whatever is left for the rest of the month is what you get to spend. We put these ideas into practice right away and took a good look into our monthly expenses.
What we found was that we had roughly the same expenses every month with one big exception - payroll. At the time we were paying employees every two weeks, as is fairly common with many businesses. The problem with that is that it meant a couple of months out of the year there were three payrolls instead of two. From an employee's perspective that's not really a bad thing because it's almost like getting extra money in the month. But, from the business side it made it difficult to budget and it really affected the books in the months there were three pay days.
It took a couple of months of tracking expenses to figure this out, but once we did we decided we wanted to standardize our expenses as much as possible. Moving payroll to twice a month required some preparation on our part, coordination with our accountants, and letting our employees know what we were planning to do ahead of time. Our change went into effect a little later than we had planned but it was necessary in order to get everything right.
Since we made the change it has worked out great. We are able to budget and our books are much cleaner. We have never looked back.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Don’t be concerned with money when you’re first getting started. If you’ve started a business and you’re looking to grow rapidly, you’re probably thinking that money could help with all the issues you come across. Money is a concern no matter how big you get.
You’re going to take financial hits whenever you’re starting a new business venture. Every initiative takes way more effort than you thought so you’re never really prepared. Holding back until you’re completely prepared, therefore, means you’ll never go through with it.
The best entrepreneurs out there don’t focus on how much money they have but how much of an impact they can make.
When Kevin first started his business, in the first 6 months, he didn’t have an income so he worked at a recruiting job and let him know up front that he was trying to start his own business. He stayed there for 6 months then was completely reliant upon his own business for his income.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
A couple of years ago, in the time between Christmas and New Year's, (our typical slow season), Erik had some time to take a deep look into the company’s books. He wanted to see if he could predict how much money the business would make in the coming year based on the contracts we had in place. He looked at the sources of revenue for that year. At the time in 2017 we had four main service categories:
- Software development
- Digital marketing
- Website design
- Website support
He found that out of the four services three of them were predicted to lose money in 2018. It was pretty shocking when he discovered that just to break even and have zero growth in software development he and Kevin would have to secure $700,000 in new software contracts and soon! At the time we still had a couple of software developers on the team and only about two months worth of contract revenue to cover their salaries. On the other hand, we had one full time employee working on digital marketing and numerous contracts for digital marketing services that more than covered his salary. If we could find more work like that, that included a nice profit margin, things could be very different.
Erik knew he had to do something and do something fast! On December 27th, 2017 Erik had the conversation with Kevin and told him his findings. It was the first time they realized they needed to make a change in their business and the change was focusing on digital marketing.
That conversation spawned several more to come in the following weeks. It took about a month before the ultimate decision was made to phase out the other services and focus 100% on digital marketing. And, it was the right one for us. At this point, that is all we do.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
We have an entry fee of $375 a month that we charge all new clients. This is the base fee for professional services upon which all other services get added to. This fee tends to disqualify smaller businesses and startups from working with us. It is not as much a concern for bigger companies that have more money to spend.
Recently however, we were talking with a new client who said our entry fee was a deal-breaker for them. This potential new deal was going to be between $15 to $20,000 a month. They said they were already spending a lot of money with us didn't feel should have to pay the professional service fee. Glen, our sales guy, brought this to Erik and Kevin's attention. They all agreed it was not worth losing a potential big deal over $375 a month. The larger deal meant they would still be making a profit and they could afford to waive the fee if needed.
We don't discount our services here at Array Digital, instead we like to add value. However, we are currently working on a process to decide when it's okay to waive fees for a client. As much as we try to avoid it sometimes it's necessary in order to win the deal. We want to make sure that Glen has this protocol available if he's ever faced with a similar sales situation in the future, and not waste precious time waiting to get Erik and Kevin’s approval.
Do you have any type of extra fees that you’re willing to waive in order to make a sale? Most of us do. It’s a matter of knowing when it’s okay to make an exception.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
One of the things that Erik has noticed when running a business is that he made a lot more money in the early days. Years ago, Erik was working on DoD contracts with one other partner. They were working 40 hours a week and charging big bucks for their work. It was a fun time financially. Erik and his partner were putting all the extra money aside for the business in hopes of one day growing it. But, it became apparent they had different visions for the business and frankly Erik hated the work.
Over the course of the next 6 to 12 months they slowly started draining the money from the business and taking it for themselves. There wasn't a foreseeable future for their business together.
After that, Erik started working on his own in the commercial world. It was just him and his laptop at the dining room table. He was making even more money than he did with his previous partner. It was a lot! About six months into it he hired his first employee. That ate away at some profit. Next he moved into a small co-working space. Overhead was still low but slowly expenses started chipping away at profit. As more work came in Erik had to hire more employees. He started to add benefits for his employees and profits really began to shrink.
This isn’t said to scare you...
There are two trains of thought on business: One train of thought (which is Erik’s train of thought) is that you sacrifice some revenue now in hopes of growing an organization that will become very profitable in the future. The other train of thought is to stay small and enjoy larger profits.
Erik and Kevin have a strategic motivation of deferring larger profits now and growing the business by reinvesting in it. They do that by hiring more employees. They believe that at some point the payback will be great.
It can be really tempting to stay small and enjoy those large profit margins, but there are downsides to being a one-man show and having to do all of the work yourself.
If you're just getting started in business or thinking about hiring your first employees you have to ask yourself what your ultimate goal is: Are you in this to grow a business or are you in this for the paycheck?
—
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
We recently ran into a problem with a new client about the activity that was happening within the first couple weeks of signing them. Erik and Kevin traveled out of town to meet with this client knowing there were some areas of confusion on the client’s end. When they met for coffee, the client just started to vent his concerns about being burned in the past by agencies. He was concerned about how he had paid for advertising and wasn’t really seeing the level of activity that he expected or proof that we’d been doing all this work.
We do a ton of behind the scenes work so we realized that the client can’t always see that work so they may become anxious and concerned even for the clients that don’t bring this concern to our attention.
It’s led to a small change in how we update the clients with constant communication telling them what we’ve done and where we are. It’s a small tweak but it was important.
What small change can you make to make your clients more comfortable? —
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
For 2019, Erik tried something new when it came to his New Year’s resolutions; by actually setting resolutions he couldn’t just achieve with one event. They were resolutions they’d take all year to accomplish: some behavioral changes and others were big events that he couldn’t do all at once.
He set 3 resolutions: 1. Run 1,000 miles by the end of the year. 2. Get the company’s annual recurring revenue to $1.8 million. 3. Always stop at stop signs and red lights
He hit the first one by Halloween, 2 months early! The 2nd goal, we hit and surpassed and we’re currently up to $2.2 million. The stoplight one was no problem, just a bit awkward at first.
Most people give up on New Year’s resolutions early in the year because that’s just kind of the thing to do. But it’s truly a missed opportunity because it’s the perfect time to reset your life and start changing your habits.
So, it’s December 2019 right now. Start thinking of your New Year’s resolutions for 2020 and get them going come January 1st.
Here are Erik’s resolutions for 2020: - He’s going to write and publish a book about the journey to get to $1 million in revenue which took him 10 years. It was not easy (only 4% of companies make it to this number). He’s already about 2 chapters in. - He wants to do really well in a Half Iron Man. - He wants the company to get up to either $3.5 to $4 million in revenue. He also wants the company to collect $2 million in revenue. There’s a difference between an amount you collect and you’re annual recurring revenue. $2 million is the minimum amount you need to qualify for the Inc. 5000 list. - He wants to put out weekly email newsletters for his own personal brand. - He wants to create a weekly interview podcast. - He wants to start mentoring other entrepreneurs; 4 of them by the end of the year.
What are you thinking about for 2020? Email Erik at Erik@thisisarray.com or hit him up on social media @iamerikjolson.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Kevin has spent a lot of time networking, he built his business on networking, and it has served him very well. As an entrepreneur, you should never stop networking because it’s all about who you know no matter where you are or what you do. But in addition to growing your network, you should also maintain your existing network because they can be great to fall back on.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Every month, Erik looks at the company’s financial statements - bank statements and credit card statements. He looks through each line item one by one and questions whether or not the company needs that thing still. Almost without fail, he finds something every month that we can either cut or reduce. Each time, he’s cutting probably at least $100 in recurring fees. He’s happy to spend the money if it’s going to get us ahead.
It’s important to be ruthless about your expenses. If it’s unimportant or wasteful, you should cut it. These expenses could start popping up all over your company and while some are fine, you should pay attention to lowering your expenses.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Recently at a black-tie event, Erik ran into his lawyer, Gabe McCoy, whom he talks to a lot about entrepreneurialism. Gabe has been going out to Dallas for several years getting work.
Gabe was the one that originally planted an idea in Erik of doing something similar in Orlando which Erik has talked about many times before. Gabe said things are going very well for them there as the rates are better and the economy is much better in Dallas. The difference between what he’s doing and what we did is the amount of time he’s spending networking in Dallas. What we did was schedule meetups, fly in the day of, host the meetup, then fly back out shortly after. We were busy so we didn’t dedicate enough time to cultivate relationships with people down there in between the meetings.
What Gabe is doing is much more calculated. He started off once a quarter then increased the frequency to once a month and now he’s going for a whole week every single month. And it’s working for him!
This is a great model if you want to cultivate a new market that you’re not already in. It’ll require sacrifice of you and your time.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Every once in awhile, Erik has to come in and do extra work outside of the regular 9-5 because most of that time is dedicated to assisting employees, conducting meetings, etc. He’s realized that his work here is not to get his own work done but to make sure that the team is on course for the mission and remove any barriers that might show up.
If he wants to do something extra like record podcast episodes or write a blog post, he has to do it in the early hours or on the weekend. Find what time works for you and reschedule yourself so you can get your work done as well as helping out your team.
Have you ever had a subscription service that kept charging your credit card even after you tried to get them to stop?
This has happened a couple of times for Erik. The first time was when he and Kevin first merged companies over 2 years ago. There was some overlap in the services that they used and they’d cancel service for the redundancies. One such service was Vonage that Kevin used at his old office. Vonage refused to cancel it and wouldn’t even discuss the account with Erik when he called because the account was under the name of an employee who no longer worked for the company.
After 2-3 months of continuing to get charged, Erik came up with a plan to get a prepaid VISA debit card for about $20. He went into the account and changed the payment method to the prepaid card. And all of a sudden they were out of it.
In a more recent and slightly different circumstance, you have to give Google a credit card if you use Google Maps on your website. He did the same thing with the prepaid account and gave the team $100 on a debit card to figure out an alternative method.
If there’s ever a situation you are trying to get out of, think about going this route; it’s worked several times for Erik and is a great way to stop the bleeding.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In business when you’re done doing work, you send out an invoice complete with a payment term which is how many days you allow your client until they’re supposed to pay you in a system called Accounts Receivable. We track all of it down to the invoice and client levels. The higher your AR, the more money you don’t have that you’ve already done work on.
Your goal should be to get your AR down as low as possible and that doesn’t mean just not working for the clients; it means collecting your payment as quickly as possible. We are moving towards net 0 which is how many days you give your clients in order to pay their bill which means on the first of every month, we bill their credit card or ACH and then do the work for the rest of the month. That’s what we’re doing for all new clients but we have old clients who are on terms.
When Erik first started working for himself, he followed the terms that the government does which is net 30 meaning he wouldn’t get paid until a month after he’s started work for the client. This means you have to bankroll your operations which, as a one-man show isn’t so bad, but when you have a team, it becomes a problem.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
You probably know a couple of companies that specialize in a certain platform. There’s a common phrase, “The riches are in the niches,” and while that can be a good route to take, it can also be dangerous. Why? Because platforms come and go.
For example, what if you were one of the influencers who focused solely on Vine? Then when Vine became uncool all of a sudden, they stuck with it until it shut down. The people that stuck with it until the end went down with the sinking ship that was Vine. That is very risky.
So you can’t just focus on one platform. If you don’t have a lot of time for social media and decide to curate and build up your audience on just one platform, that’s different than focusing your entire business around it. That’s one thing we do not do at Array Digital; we are very platform-agnostic.
For example, we are not a company that advertises solely on Facebook or solely on Google so if either one of those platforms falls to the wayside, we just shift our business to whatever is new and hot. Array Digital is not reliant on any one platform.
Go where the clients are and don’t worry about the platform; go to whatever platform your ideal customers prefer.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik and Kevin decided to hire another salesperson in addition to Kevin who is a business developer. Instead of simply putting an ad in a newspaper (which you should really stop doing) or online somewhere, we wanted to first get the message out ourselves. So Erik got in front of the camera and laid out exactly what he wanted out of a prospect. That message was put out on all of the company’s social media channels.
That same day, multiple resumes came through that were super highly qualified and have been following our company for a while. This was great because it was people who we’ve been following and who have been following us, have a genuine interest in our company, and took action. That is the power of social media. You can put any message out into the world and craft your message for your audience and it’ll register with them much more than going the typical route.
Build an audience and see how you can use it.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
“Lose an hour in the morning and you will spend all day looking for it.”
Kevin used to work late and get up late but in the last 2 years, he’s been waking up at 5 am and no it wasn’t an easy change but it is one that’s changed his life and increased his productivity.
Before 9 am and by the time he gets into the office, Kevin has gone to the gym, checked his email, listed out his tasks for the day, taken his kids to school, driven 30 minutes into the office, checked the news, and maybe had a bit to eat somewhere in there. Even if he’s unable to get tasking done throughout the day, he’s at least knocked those things out of the way so that if his day is filled with client or internal meetings, he’s still gotten stuff done.
After dinner, he puts the kids to bed and does a bit more work, checking to see if he’s missed anything and following up on some tasks.
Are you a morning person? What’s your routine like?
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Do you have a recruiting process? A defined process for finding quality people that want to work for you and how do you determine whether or not to bring them in?
We have a very defined process for creating a job ad, posting that, and where we post those ads. Once people do apply, we have a set of screening questions that go to every single person that applies, looking for obvious red flags that will keep them from moving forward through the hiring process. Find out what our 5 questions are by listening to this episode.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik now works under the philosophy that if you screw something up, it’s best to just own up to the mistake. At his previous jobs, he would play the corporate game where he just wouldn’t mention it, would imply that other people made the mistake, or he’d work around it.
When he left that company, he and a guy named Clint Stevens formed a business intelligence company that did work for the US Navy. It was mostly a two-man shop.
One time he was in a meeting and the customer was pissed because something had gone awry. Clint came out and took complete responsibility for the mistake. Erik could visibly see the project manager that was in that meeting visibly relax a bit and his anger subsided. He switched gears from complaining about the problem to helping us fix the problem.
This caused Erik to fix his own tactic and he saw the same result; people started off mad but the moment you own up to your mistake, they are a lot less angry. Now, he’s not saying take the blame for something you didn’t do but if you are involved, don’t make excuses, just own up to it.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
At Array Digital, we have an entry fee and what we call it is “fundamental Professional Services.” It’s a group of services and products that we offer to every single one of our clients, it’s non-negotiable, but it does have a fee so essentially it’s an entry fee.
We came up with this because we want to work with larger clients and this fee kind of pushes away the smaller clients who won’t be able to justify working with us for just one service because these will be automatically added. It also allows us to offer a certain level of service and maintain profitability.
Our professional services include our monthly calls and meetings, the software we use to track everything, the video reporting, creative services, a dedicated project manager, all bundled together. If we have a client that doesn’t want to pay those fees will probably not be a fit for us because they won’t see the value in these services while the larger clients we have love these services and don’t even bat an eye at their price. Our entry fee right now is $375/month.
Do you feel like you’re wasting time and money with clients? If so, you may want to consider an entry fee as well.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
When Erik first started his custom software development business 6 years ago, he needed a way of keeping track of tasks for both the company and the clients. They tried to build their own task tracking tool and they ended up abandoning it. It took countless hours to build a tool that, in the end, is an inferior tool - it sucked compared to the tools they could just pay for.
You have to make a decision: am I willing to use a tool that doesn’t do 100% of the work I need it to or spend potentially thousands of man-hours to build a tool that you’re probably not ready to build?
Find a tool that is a close fit and start using it. Don’t spend time and money and effort that should be used building your company and satisfying your clients building a tool that will only be used internally. Keep your focus on your internal processes and keeping your clients happy.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Recently, Kevin has been organizing his social media content (particularly on LinkedIn) into themes for each day of the week. He created a design board with 2 themes for each day of the week and designed post graphics to go along with each of those days, giving him lots of content to work with. It’s resulted in consistency and an increase in engagement on all his posts. Here are a few ideas that you can try yourself.
- Motivation Monday
- Trend Tuesday: stats, business trends, digital marketing, etc.
- Team Wednesday: he features someone on the team or the whole team just to show the gratitude he feels for his team.
- Throwback Thursday or an event
- Win Friday: shouts out something great that happened during the past few weeks
You should, of course, be posting other things but this takes care of hitting a minimum number of posts.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
One of the things we do very well at Array Digital is communicating with our prospects and clients. We put a lot of effort into communicating with our clients.
Back about 12 years ago, Erik worked for a retired Commander in the US Navy at a DoD contractor. He told Erik that the biggest cause of issues in the US Navy was communication. It stuck with Erik that communication is extremely important from that point.
At Array Digital, we’ve put a process in place so that we’re communicating everything with our client and they’re communicating everything with us. We started off doing digital marketing reports to give them an analysis of what we’re doing and the difference our efforts were making. We did this weekly and most of the clients didn’t watch because they couldn’t keep up with it so we went to monthly and found that that wasn’t frequent enough. So we’ve settled on every 2 weeks. We tell them the good, the bad, and the ugly plus our plan of attack.
We also have a monthly call and talk about what happened in the last month and what’s upcoming.
And finally, for our Priority 1 clients, we have a quarterly business review for the clients to meet with Erik or Kevin, usually about 2 hours at a time every quarter where we discuss their business, not just their digital marketing.
And that’s just the formal process; we talk to our clients extremely regularly.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Recently we had the pleasure of unseating a competitor that worked with our prospective client and it all culminated in us writing a letter for the prospect to fire the other vendor. It was a very rewarding feeling.
The way we actually got this client was a bit different than the process usually goes: they were someone on our radar but not someone we were prospecting. Kevin went to meet with them about something completely unrelated and pitched our services a little despite feeling like there wasn’t much we could really do for them and their already well-run online presence.
They did, however, start to uncover some things they could use help with. They saw how passionate we were and the communication we have and became very interested in us.
The prospect wasn’t sure how to let go of the other marketing company without completely cutting ties and ruining that relationship so she asked us to draft an email to do so.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Today we’re joined by a special guest: our administrative assistant, Katya!
Years ago, Katya opened and closed a Latin dance studio because, like many new business owners, she overlooked a lot of steps required in starting a business. One of the mistakes they made right off the bat was overpaying for a space in a prime location in Virginia Beach when in retrospect she knows they should have built up their clientele first or renting space from an established dance studio.
Second, they didn’t have a plan in place for covering expenses in the beginning. They underestimated the costs of starting up the business and operating it on a daily basis but they also relied on credit instead of cash to cover those expenses. Those first few months were all about getting the business up and running and there were a lot of startup costs. Looking back, Katya knows that they should have had a better plan in place for covering operating expenses for at least the first 6 months or until they became profitable.
And they should’ve minimized startup costs like waiting to fully furnish the studio till they had the funds to do so instead of doing it from the very beginning. And the light-up sign they got for the front of the studio, an expensive $2500 unnecessary but pretty purchase.
Advertising was another major expense and they weren’t aware of what channels to use. They had no idea what channels their target audience would see and would get them the most bang for their buck.
They closed down 7 years ago and Katya only just now got rid of the last of the T-shirts. This experience taught Katya that doing something you love and owning a business doing something you love are two very different things. Running a business is a full- and part-time job put together and it doesn’t always leave time to do the thing you love anymore.
Katya’s advice to someone starting a business, though, is go for it. You will likely have to commit more time and money to it than you expect so be ready for it. Have a plan in place for maintaining the business until it can maintain itself. And when in doubt, get a mentor or hire professionals who can see you through it.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
One of Erik’s friends recently asked why most of his podcast episodes are about the negative things going on in the business, surely there are some positives. And he’s right but Erik talks about the negatives because he knows there’s so much potential here to be something really amazing and whenever the team does stumble, there’s the disappointment that the company isn’t perfect.
If you can stop making stupid mistakes and can learn from them, you’ll just continue to improve over time. There are certain mistakes that he’s told the team can NEVER happen again. For example, there was an issue with the Contact Us forms on a few websites that we run (he’s talked about it on the podcast before). This mistake hasn’t happened again because we found an automatic way of handling it.
When a problem comes up, focus on it, then form a process around it to make sure it never happens again. If it continues to happen, then you’ve got another problem you need to address.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik recently reconnected with a contact he met about 3 years ago when he was doing software development. Since then, Erik has focused on digital marketing and his contact is now an executive director at an organization that throws a lot of events in downtown Norfolk. Reconnecting with him was an opportunity for both of them even though it didn’t result in an exchange of work. Anytime you can give someone a summary of what you and your company are doing is beneficial for you especially if you’ve changed courses since the last time you interacted with them.
Erik has done this a few times since being in business for himself by sending a letter to all the people he had physical addresses for, explaining what kind of business he’s started and that if they know anyone who needs those services that they can reach out to him.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik’s first job out of college was as a construction engineer because his major in college was Civil Engineering. He moved to Norfolk and very quickly there was a project where a couple of old buildings were being demolished and some guys decided they were going to extract the copper and make a couple of bucks on the side.
So one Saturday they went out and were cutting copper piping out of the crawlspace. The superintendent would drive it out in his pick-up truck to the recycling facility load after load as they were cutting the copper out all day. He was the only person who knew for sure how much money they were making but at the end of the day, he paid the crew $500 each. Erik was young and naive so not only did he think to ask the right questions about the legality of this situation but he’s also sure the superintendent made out with more money than he paid the crew members.
A couple of months later, another superintendent was caught taking a spool of copper wire out of a building. He got busted by the police and that’s when Erik realized what a mistake he’d made and how much trouble he could get into. This person got greedy and he got burned, a phrase Erik has carried with him throughout the years and seen play out several times over in business.
The lesson learned: don’t be greedy. You may win the battle but you’ll lose the war and have to deal with it later.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
There’s an email newsletter named Help a Reporter Out (HARO) which Erik has used off and on over the years. This is the concept: there are reporters at publications that want a source for an article they are writing. They put out a query saying they need someone with this experience or this expertise to comment on an article I’m writing.
These queries go out to people like Erik who want PR three times a day and if your expertise matches the query, you contact them and they’ll use you as an expert source in their article.
Erik was very into them, responding to the queries at least once a day about a year ago, last holiday season. Many of them were about predictions for digital marketing trends 2019. This was perfect because it would position Erik as an expert in the digital marketing field and this could be an opportunity to reach people that are reading these publications. Erik was getting a success rate of about 50% and got cited on a lot of websites, in a lot of articles, with hyperlinks back to our website.
We recommend you check out HARO for free PR; it’s a great way to get yourself out there and position yourself as an expert.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
About a year and a half ago, we were putting a tremendous amount of effort into tracking our expenses. We created a whole bunch of bank accounts and processes to track and lower our expenses.
But Erik also realized we were doing almost nothing as far as energy and concentrated effort on revenue. So we started tracking metrics like how much we were invoicing and how much out of that was recurring revenue and how much was project-based. This sheet only tracked recurring revenue because we were taking a hard shift away from project work so everything had to revolve around our recurring revenue. We were looking to find our annual growth rate.
About a year ago is when we stopped taking on project work. At one point we were at 255% annual growth in recurring revenue at the time when we were transitioning from projects to recurring. At our worse, we were growing at 61% year over year. Right now we’re growing at 95% and Erik still feels we haven’t even gotten started. It’s really gotten him thinking about what to expect in 2020.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
We have recently been in a sales slump, despite lots of meetings, prospecting, etc. The wrong thing to do during a sales slump is to start signing clients that are not a fit simply because you want to hit some numbers. It’s easy to fall into that but don’t start to sign clients that are going to frustrate the team, drop our NPS score, sign clients that won’t really work effectively with us.
One of the great things about having monthly recurring revenue is that we do always have activity and an inflow of cash. And while we are trying our hardest to get some new sales, we don’t want to stray from our goals and values in order to do that.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik was recently invited to speak at an organization he used to be a president of, the Project Manager Institute’s local chapter. They were having their 25th anniversary as a chapter and Erik was invited to speak about his PMI experience. Erik showed up, there were no slides allowed, just him, a microphone, and a crowd. It was the first time he’s done that type of talk where it’s basically just storytime with Erik J. Olson.
He talked about a time when he needed more out of his career which is when he went out and found PMI, his people. They had reduced all of their project management wisdom down to a book which was a goldmine.
PMI was there for him again when he was out of a job and was looking for the next chapter of his life and he was able to lean on the chapter and learn a lot from them; this was also the time when he became the president of the chapter.
It felt good to give back that story about why it was meaningful in his life and the major role the people had played.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Anytime someone asks Erik what his favorite business book is, he almost always says Profit First. It’s written by Mike Michalowicz and it’s a fantastic book that Erik can’t stop talking about that’s completely transformed his relationship with the funds in the company.
Before reading this book, the company had one bank account called Operating Expenses and everything went in and out of there: all the revenue went in and all the funds for operating expenses came out of there. Erik and Kevin always felt weird about taking the profit out of there at the end of the quarter because they had no idea what that money represented or what ticking time bombs were out there where money was owed.
Well, after implementing Profit First, they were no longer scared. As an entrepreneur, you are naturally inclined to not pay that much attention to your accounting reports because they’re frankly not reality. What really matters is how much money is in your bank account at the end of the day. This book says that this is our natural tendency so you should create more accounts based on how it’s going to be used.
If you’re having money issues or concerns, take a look at Profit First.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Here at Array Digital, we’re pretty lenient; we offer PTO and the opportunity to work from home when necessary plus 4 remote employees who work from home every single day. The majority of the team is expected to be in our Chesapeake office from 9-5 because that’s when our clients are working.
Sometimes, though, we need to work from home when it makes sense. This issue is, however, when we get distracted at home because it’s easy to do. If you’re at home, you have to actually be working.
The other issue is when employees work late hours from home, getting a lot of work done, working after hours but no one actually knows you’re doing any of that; you’re getting no credit. That’s a con of working from home.
Do you have remote workers or people that work from home? An office is very valuable and it’s worked well for us but we’re not sure that it’ll be sustainable as we continue to grow our company and team.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Today, Erik calls out a few of Array Digital’s employees but not for what you might think, but because they are great employees. Each one has had a situation where they were moving and would be leaving the company as a result but Erik and Kevin have talked them into staying even though it means they will be working remotely.
Jason started working for Kevin back in the day and when he moved down to Orlando with his girlfriend, Kevin convinced him to work remotely because he’s a web designer...an amazing one.
We also have Katya who was one of Erik’s early hires back at 80|20. Her husband got a job in Jacksonville and even though she started as an Administrative Assistant, she’s since taken on so many other responsibilities.
Then we have Ryan who was actually hired as a remote web developer.
And finally, we have Jamal, our Project Manager, who Erik hired as a software development tester when he was a senior in college. He takes care of all the onboarding and many of the client interactions. He recently moved to Nashville and is doing everything he needs to do from there except showing up for face-to-face meetings which we have the technology to work around.
When you have a really good employee and they decide to move to a different location for whatever reason, they can continue to work for your company. Don’t let them moving physically out of the area stop you from keeping a really good employee that you want on your team. There’s so much technology that allows you to work around the fact that they are not physically in the office every day.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Quality is one of our core values at Array Digital. We now have a documented process for handling quality assurance. Of course, for every company, you’re going to mess up something, somewhere but we want to keep that to a minimum. This ensures we put out quality work and keeps us from getting in trouble with our clients.
We have a process where someone completes a task for a client, another peer reviews that piece of content before it’s put out or sent to the client. It’s just a double-check that the work is good, it’s very simple.
We also hold a lot of team meetings at Array Digital so that we can help each other with any issues we may have and to discuss plans and initiatives we have for clients. We have a ton of checkpoints, a lot of peer review, and I know that it saves us from a lot of issues with clients.
Do you have a quality assurance plan? Are you putting out sub-par work? It’ll serve you very well to put together a plan with several checkpoints throughout to make sure you’re turning over your best work to your clients.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik has talked before about payment terms and the importance of getting the money your clients owe you as quickly as possible. Most companies ask for net 30 payments but that puts you into a cashflow bind. It would be ideal to have a net -30 but in reality, the best you can get is net 0 which means you get paid before starting the work. For us, we bill on the first of the month for that month’s work.
We want all of our clients to pay by ACH. Recently we did an experiment and offered a 1% discount to people who decided to pay by ACH instead of by check (which is just a pain). Two of our 20 clients who were paying by check converted to ACH which doesn’t sound like a lot but it’s 10%.
Would you prefer to keep that 1% or get your money upfront and sacrifice that 1%? It’s not good enough that you’re making enough money because you’re always going to run into cash flow problems. If you’re not doing ACH and you’re not asking for payment upfront, well, you have some improvements that you can make.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
There’s an index you can do to quickly figure out who you’re A, B, C, and D players are on your team. Here’s how: Draw out a quadrant (four boxes) with ‘Core values’ on the y-axis and ‘Performance’ on the x-axis. In the top left box, you’ll put the letter A, then B in the next, C in the bottom right, and D in the bottom left. If you’re in the top quadrants, then that employee meets your core values. Across the bottom, if they are on the right side, then it means they meet performance.
What you should look out for are the C players. They have a great performance but they don’t abide by your core values. What this looks like is an employee that’s cocky, knows he/she is great at their job but they’re not a team player; every one hates them, they don’t work well with the others. They will eat away at your A and B players who will get so sick of that C player that they quit their jobs. This person is called a “terrorist”; you need to identify them and get rid of them as soon as possible.
So do this little exercise to identify people who need some coaching and training and if you have any C players; plus you can talk to your team. If they don’t straight up tell you who the C players are, they will at least hint at it.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Do you subscribe to email newsletters? We certainly subscribe to quite a few and some of them provide value while others don’t (in which case we unsubscribe).
Today Erik lets you know about the newsletter we have here at Array Digital: sent out every 2 weeks, it includes the latest and greatest things happening in digital marketing as well as entrepreneurial advice. It’s complete with the ups and downs and how to take advantage of the things happening in modern marketing.
You can subscribe. Of course, it’s free and it combines all of these into one email complete with all the gifs and memes to make your day brighter. So, what are you waiting for?
https://thisisarray.com/about-us/newsletter/
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
At Erik's last job as an employee, he received a not so great annual review. At the time he already knew that it was time to leave to work for himself, and he had expressed to his supervisor that he wanted more out of his career.
The supervisor said that Erik had "ambition", but it was said in a negative manner. The supervisor didn't appreciate Erik's ambition - that he wanted to achieve more. The supervisor was part of the bureaucracy and played the game.
We don't play those bureaucratic games here at Array Digital. It actually goes against our core policies of Honesty.
When Erik's supervisor dinged him for being ambitious, he knew it was time to go. There is no time in life for such nonsense - his old supervisor was simply wrong.
Ambition is not a bad thing. Never apologize for being ambitious.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik used to co-own a bakery with his wife. She worked there full time and Erik worked there after working his full time job, doing mostly back office work.
He'd come up with business ideas and would implement them at the bakery. He started having the staff ship pound cakes across the country, and were able to charge a premium for shipping them. The problem was that the employees had to actually package the cakes and ship them which lead to more work for them, and sometimes they didn't know what to do.
Selling pound cakes online worked out well enough, and Erik decided to ship their chocolate covered strawberries as well. Once he started shipping strawberries though, he started getting complaints right away. He couldn't figure out why the product was getting damaged in transit.
Finally, Erik asked a customer to send a picture of the strawberries. The strawberries were completely destroyed by the time they arrived to the customer. It was a problem with the shipping and the strawberries, and the fragile chocolate layer around the strawberries, couldn't be protected in transit. He didn't have a solution to the problem and he stopped selling the strawberries immediately because he couldn't actually fulfill what he was selling.
This lesson learned has been brought forward at Array Digital. You have to be able to provide, with quality, everything that you sell. Erik is very protective of the services that the company sells.
We have to ensure that we know exactly how to provide the services we sell. There's just no room for selling and then figuring out what you sold. It was a big mistake at the bakery, we simply won't do that now at Array Digital.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
So Erik scrambled and started his Eagle Scout project at a nearby park. He and a crew of volunteers worked for a weekend and started a project, but he dropped the ball and didn't go back to finish it until about a month later. So much time had passed that the park ranger finished the project because Erik dropped the ball.
Oh no...if he didn't finish the project he couldn't get his Eagle Scout badge or his license!
So Erik asked if there was any other work he could do. The park ranger gave him a second chance at another project. Erik and his crew accepted the challenge, finished the project, and then Erik got his Eagle Scout and his driver's license.
Erik learned a ton from the experience.
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You have to hold other accountable for what they say they are going to do. Erik's dad held him accountable, as did the park ranger.
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You have to hold yourself accountable. If you say you're going to do something, you have to follow through.
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If you fail to follow through then make sure to follow up and make it right.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
The office space that we’re currently in is one Erik actually owns and bought about 2 years ago. The first office space we were in was really small although it was tri-level; go down and you’re in a basement that we used as a conference room and up to find the team’s workspace. It was in a really old building but it kept having problems. For example, the week we moved in, the AC was broken and we couldn’t move in then when it got cold out, the heat didn’t work so we had to be out of the office again. Then all along the way, there were so many problems that the team couldn’t actually work out of there consistently.
So, Erik decided to find a new office closer to where he lived. He was looked at one that was essentially just a shell of a building – concrete floors, concrete walls – and he bought it with the plan to fix it up for several reasons: 1) to get out of Norfolk and be closer to home; 2) he knew the company would be here for a couple years and it would take a while to outgrow it. He had never owned a commercial building before but he’d owned real estate so he wasn’t too concerned about it.
The downside of buying your own office space means that if one day your company went out of business, well you have a piece of property that you could then lease to someone else. It’s worked out great, we haven’t yet outgrown it over the past 2 years but if things go well, we’ll end up outgrowing this place in about a year, two at the most and have to start looking for somewhere new.
If that’s something you’re thinking of doing, Erik recommends you do the same.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
The name of Erik’s previous company was 80|20 picked because he was looking for a company name that was short, abstract, and related to business (the 80/20 rule) with an available domain name. About a month or two into it, someone asked if it meant “80% protein to 20% fat.” Turns out that’s the ratio of hamburger meat and there was a local restaurant in Norfolk called 80/20 Burger Bar and there turned out to be a lot of brand confusion because of this. So he had to start rebranding it as 80|20 Software Consulting because of the brand confusion.
Kevin’s company name was ID Web Studios. Ironically, they both wanted to change their names when they joined together as business partners because they both hated the names they were coming into the partnership with. So the company rebranded as Array Digital.
If you’re thinking about getting into business, the company name frankly doesn’t matter that much. There’s a lot of huge companies out there with bad names, right? But once you build up your brand’s reputation, it overcomes the bad name.
Think about brand confusion and whether you’re going to like your name for the long haul. If you try to morph into something else in the future, how can your name also change with your company? These are the most important factors in choosing a brand name and if you’re not sure it meets these qualifications, pick a new name.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik started his career as a construction project manager because he had a degree in civil engineering for about 6 years then moved to custom software development which he did for about 15 years. Seems like a huge change in careers, and it was. But there was a method to his madness.
About 3 years in, he had an opportunity to interview with Microsoft. Back in the day, Microsoft was a powerhouse and every programmer wanted to work there. He applied and got a phone interview. He interviewed with another programmer and he gave him a question that really stumped Erik. He had no idea how to answer the question and upon hanging up the call, Erik felt like he’d failed.
Instead of sulking and cutting his losses, he worked to find out the answer to the question; he coded a solution, found that it wasn’t optimal, reworked it. He emailed the answer and the code he had worked to prove the answer was correct to the interviewer. And because of that, he got through to the next part of the interview process.
They flew him out to Redman, he interviewed with a whole bunch of people, he didn’t get the job which made sense because it was still so early on in his programming career.
The moral of the story: when you fail at something, don’t give up; figure out the next step and take that action.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Today, Erik gives a quick update on some of the things he’s been working on in the company recently. Things have changed for him on a personal level: In the beginning, Erik was involved in every aspect of the company but as the team has gotten larger, they’ve hired specialists that can take on the different services that we offer and focus on those areas which means Erik feels he’s not as needed. But he still comes into the office every day despite feeling like he doesn’t need to because there’s always somewhere he can lend a hand.
Nowadays he focuses on 3 different areas and operations really isn’t one of them except when it comes to internal, cultural issues. Even though the team is who interacts with clients externally, he plays a hand in the things that happen internally.
He’s also made a point of getting in front of his clients on a regular basis; seeing 2-3 clients every week, writing them letters, taking them out to lunch, understanding what’s going on in their business, etc.
The third thing is prospecting; even though he doesn’t have to because we now have a full-time sales guy who prospects most of the time. But with the desire to grow the company to $100 million, Erik realizes this isn’t a one-man job and does that as well. Right now we have the ability to leverage 3 people in the company: Glen, our full-time salesman, Kevin, and Erik.
Erik also wanted to give a shoutout to Kathy Lewis, a radio host for a local series that’s been running for a very long time and is super well-known in the Hampton Roads area.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Do you have a communication plan? Well, Kevin is here to talk about the communication plan we’ve worked hard to put together over the years. Communication is the most important thing you can have with your clients. Often times when we’ve had issues in the past and we’ve sat down with the team and had a lessons learned breakdown of what went wrong and where, it usually comes down to communication.
Our communication plan starts from when you’re a prospect to officially becoming a client and it’s not just how we’ll communicate with you but also how you’ll communicate with us.
So let’s start from the very beginning at sales. We set up a 15-minute call or a meeting on-site and then a more formal digital review. We have a kick-off meeting once you come on board then a strategy meeting once you’re a client. Throughout the entire process, there’s communication between the client and our project manager, Jamal, who will also send you a welcome packet once you officially become a client. This is an extensive packet with contact information for our entire team, billing support, and the whole onboarding process laid out for the client’s overview. We have a 30-day call with every single client, Erik or I take the client out to lunch once a quarter, and we send digital marketing reports to update the clients every 2 weeks. And that’s just the planned stuff; there’s constant communication between the team and the client.
This allows us to be successful because we’re ahead of every issue and are able to tackle it in a timely manner. If the client needs something, they know they can always talk to us and we’ll respond. They know they can approach us without fear of being charged because our pricing is all-inclusive.
If you don’t have a communication plan, start with the basics: I’m going to call the client every month. You can’t just sit back and assume that everything is fine just because the client isn’t contacting you; they could be silently stewing before they fire your company and hire your competition.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Many years ago when Erik and his wife owned a bakery, they were pretty unsure of how to go about advertising. They tried different things: coupons, running ads in the paper, he even applied for co-op dollars to offset advertising.
Facebook advertising was really successful because it was highly targeted and he was able to target brides with wedding cakes, just for one example. He thought one time that they could run a print article in a local newspaper because it would cover an entire area. In this area, there’s a regional newspaper and one specifically for each city in the region. For Chesapeake, it’s called The Clipper and it’s an insert in the regional paper. So Erik ran ads in The Clipper which was focused on the geographical area where the bakery was. And it was pretty successful so he thought if he could advertise to the whole region, that would really improve their business.
So one Sunday, the most popular day for the newspaper, he ran an ad that went to the entire region: 1.7 million people. He prepped the staff saying they were going to get slammed. So, the ad ran and...nobody called. And it wasn’t cheap: about $300. And nothing came out of it, not a single phone call, email, or new customer.
Fast forward when he was in business for himself, Erik decided to run print ads in the same newspapers but in the business section which is called Inside Business. He ran print ads for a year at a cost of $10,000 and once again, it resulted in no calls or new customers.
Lesson learned? Won’t be doing that again...
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik retells a story of how he flew all 472 employees to Las Vegas for the holiday party. The company finally broke $100 million and they've been saying they'll throw a huge party when they do.
There's a large room with many round tables that seat 8, there's a dance floor and a band, and people dancing and having fun. The emcee, Zack Miller, grabs the microphone, tells a few jokes, and then he introduces me and calls me to the floor.
As Erik walks out to the middle of the floor, he sees many employees he's known for a long time. But there are many new faces too because the company has grown so fast. He then proceeds to tell the story of the long journey to get to where they are at that point. The Journey to $100 Million.
By the time this happens it's Dec 7, 2030. Erik's story is about a future event that hasn't occurred yet, and it's told in the present or past tense. The concept is called a Painted Picture. The more details that you can provide in a painted picture, the more realistic it is that the event will come to pass.
This journey to $100 million in revenue will take a long time, and it will be harder than even Erik anticipates. To accomplish such a challenge, you have to visualize it and tell yourself the story of what it will be like when you succeed. The more detail, the better. If you can visualize what success will be like - if you can see it, hear it, smell it - then there's a much better chance that you can actually make it happen.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
If you're like Erik then you likely have a lot of information about the company in your head that others in the company need to know about. Erik has written that information down in two separate documents.
First, there's The Company Cheatsheet which is shared with all employees. It includes things like the company's pitch - what we say to people to explain what we do. It also includes out address, zip code, phone number (not everyone knows it), the number to our conference line, the WIFI password, and everyone's cell phone numbers.
There's a second document named Corporation Information. It includes things like the company's EIN (employer identification number) aka taxpayer ID, where and how we register our domain name, our bank account numbers, and other important administrative data. That document is provided to a smaller group - Erik, Kevin, and Katya - those who need it.
Make sure that you get as much information out of your head and into a document. Give your employees what they need so they don't need to come to you asking basic questions. Do that, and it'll free you up a bit!
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
When Erik was back in high school, he really really wanted a skateboard and they were $120 (for the late 80s, that’s pretty pricey) and he didn’t have that money. He’d always done paper routes and shoveled snow and cut grass around the neighborhood but that was money that kind of just came and went. He needed money that was set aside specifically for that purpose and that purpose only.
So he started reselling Blow Pops - you know, those lollipops that have a big wad of gum in the middle. He bought a big bag and would sell three for a quarter and at that price, he was making good money. He did this for several months and sold them at school, raising the $150 to buy his skateboard. At the time, it was no big deal but in retrospect, the key is that he wanted something, came up with a plan, and executed that plan. It was one of those early signs of entrepreneurialism: if you set your mind to something, you can make a profit if you’re savvy enough to sell something that’s in demand and come out with happy customers.
If you have a kid, Erik would strongly recommend they put effort towards making the money for something they want - whether that be a skateboard, a Nintendo, etc.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Kevin provides a sales update. In the third quarter of the 2019, the company crushed their quarterly goal of $30,000 in new monthly recurring revenue by August.
But in reality, there was a slowdown of sales activity and meetings in July, and that led to a slowdown of closings in September.
Knowing that meetings lead to sales, and there is a time delay between the two, the company has added a new KPI to track new unique prospecting meetings. By tracking that, we'll have a leading indicator of how many sales we should expect to have based on the number of meetings we had previously.
We cannot make people buy from us. All we can do is have as many meetings as possible to try to get in front of prospective clients and then eventually close them.
Kevin is very confident with the sales process. But there will be ups and downs along the way. Right now we are tracking deals, closed deals, and new unique meetings as KPIs. As we grow, we are learning and tracking more data to help us project outcomes better.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
For a long time, Erik has been charging an extra 3.5% when clients want to pay by credit card because of the extra expense of accepting a credit card.
Only about 5% of clients opted for that payment option. But that meant that a lot of clients paid by check, but that lead to a delay in getting paid.
He recently changed the policy due to a complaint from a new client who didn't want to pay the 3.5% fee. Although there's a clear provision in the contract that allowed the company to collect the fee, he decided to switch the paradigm to incentivize clients to pay the way they what them to pay - by ACH (automated clearing house).
Now the company doesn't charge a 3.5% fee for credit cards. Instead they provide a discount if clients pay by ACH, and they don't accept checks except for from a few legacy clients. The extra expense of credit card fees will be offset by a planned increase in service fees in the new year.
It's easy to brush off a complaint from a single client. But for every client that complains, there are probably 10 times as many that aren't happy the same thing, but haven't said anything about it.
Think about how you can reframe your policies to turn negatives (ex: charging a fee) into positives (ex: giving a discount), but still get what you're after in the first place. It's a win/win for you and your clients.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Kevin recently attended a leadership workshop. One of the leadership styles he learned about was the coaching style.
Coaches need to know when to draw the line between when to coach more and when to declare an employee is not the right fit.
Core values help define who should come onto the team. If you make it onto the team then you exhibit the core values and you're coachable. We owe everyone in the company the opportunity to not only be coached, but to sometimes fail on their own so they continue to learn.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
At Erik's last employer, the company explicitly forbid employees from freelancing. Many of the people at the company, Erik included, had a strong desire to freelance and thus were technically violating the company policy.
What that meant was that many employees carried around two personas. The first persona was that of a loyal employee, and the second was that of a freelancer, but on the down low. It forced employees to sneak around, and they felt scared of getting caught for making a few extra bucks.
Each freelance gig that Erik took on resulted in him actually getting better as an employee because he brought that experience back into the workplace. The skills he gained while freelancing made him a better at his job.
When Erik started his company he decided to not play that game. He addressed the situation and explicitly allowed freelancing, and still allows it. There are caveats, but generally it's allowed.
He believes freelancing is a good practice. A few employees do it, most don't, and it's fine and even encouraged as long as it doesn't distract from their work at Array Digital.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Today Kevin discusses niching for a certain segmentation of the market. We've never been niched at Array Digital.
Niching is when you focus very narrowly on a specific clientele or product. As an example of a niche, if you're a clothing company you may only create hats. Maybe just baseball hats. And that's it.
Compare that to segmenting which would mean you make all types of baseball clothing - shirts, hats, etc. You've focused on the baseball segment. You may provide similar clothing for other segments such as for basketball.
At Array Digital we work with lots of different types of clients, but we work mostly with B2C clients. As we've begun to segment we found we had a lot of clients in the following segments; medical, real estate, retail, and home services. We have a lot of experience in these areas, and they're becoming specializations. The question is, Should we segment for these specializations?
Do you niche or segment? If so, let us know.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
If you’re unsure what NPS is, it stands for Net Promoter Score and it’s used to gauge a company’s relationships with their clients. It serves as an alternative to traditional customer satisfaction research and is correlated with revenue growth. You ask every customer you have a simple question: “How likely would you be to refer us to a colleague or friend?” on a scale from 0-10.
So what is a good NPS score? Well let’s give you a few examples: FexEx has a -9, CVS has a -10, and Apple is 47. Right now the highest NPS score that Kevin could find on the Internet is Costco with a score of 79. Anything over 70 is world-class.
Today, Kevin updates you on our current NPS score. When we started, we had a negative score because we had a lot of hosting clients, clients we didn’t really interact with because we simply hosted their website. But we set a goal and kept increasing that goal as we hit and surpassed it each quarter. Our team has worked very hard to get that score up, particularly our project manager, Jamal.
We’re happy to report that in less than a year, we’ve gone from a negative NPS to a score of 75. We have surveyed every client we work with after 90 days because at that point they’ve done enough work with them for them to know what kind of company we are and work we do.
So huge kudos to the entire Array Digital team because everyone is responsible for that score; everyone interacts with the clients, everyone is working to meet these deadlines for the clients and create great relationships with them.
So do you do NPS? Are you tracking the success, satisfaction, and relationship you have with every single client? If not, then you’re just rolling the dice. You’ll hear not only the things that your company is doing well but also the things that could use some improvement.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In this episode, Kevin talks about letting emotions drive business decisions.
When Kevin meets with prospects or clients, sometimes he can tell that they have an emotional attachment to certain things or concepts. An example is if they want to focus one a specific keyword for search.
But often you should remove emotion and look at the data. Maybe the keyword you're emotionally attached to is not the best keyword for you. If you look at the data, there could be another and better keyword to focus on. You should pick based on data, not emotion.
Do the research, look at the data, and make a decision after removing the emotion.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
A long time ago when Erik was working at his first software development company, he was the manager over about 6 developers. When he first started, everything was going well but as time went on, he started to hear grumblings about this facility they’d invested in in Dallas, TX. It was huge but they were only occupying about a quarter of it. The company had over-invested in a facility because they’d anticipated a very large contract but that contract never came. That was a really big lesson for Erik because even though it didn’t affect him directly, it affected his company and it taught him that you should not be obligating resources with your own money if you don’t have an obligation from a client that’s not going to support you.
This issue lingered at the company for months so Erik went to his supervisor and asked that he give him a heads up if there were ever layoffs. Well, a couple of weeks went by and he tells Erik “Today’s the day. We’re laying off most of your staff except two, you and one other person. Starting in about an hour.”
Erik was told to go back to his desk, act normal, and then he’d accompany each of the employees back to HR, they’d get laid off, escorted out, and then the next person would come in for a meeting. It continued like this one by one until his whole staff was gone.
Looking back on it, Erik regrets not taking all of the staff members into his office and having a very honest and frank conversation with them that the company isn’t doing well and today is the day that it’s happening. He knows he should have at least given them a heads up even though he had no control over the circumstance but it was an overwhelming situation and just an awful day.
We’d be interested to know if you’ve ever had any layoff situations. Tweet Erik @iamerikjolson with your stories; he’d love to hear them.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
We measure many KPIs on a weekly basis, and several of them revolve around social media.
For our own brands - Kevin, Erik, and Array Digital - our goal is to post 70 times per week. We've posted as many as 196 some weeks.
This quarter we changed our KPIs to be more granular. We track social media followers with our quarterly goal being an audience of 25,500 and we're well on our way to reaching that stretch goal. We also now track social media impressions with a goal of over 55,000 impressions.
We set goals that are high. What goals are you setting to expand your social media footprint? Instead of just tracking one post at a time, try to figure out your overall social media impact.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
We’ve talked in the past about Marketers Anonymous, our meetup that started in Norfolk, VA that is an excellent networking opportunity for local marketers. We expanded into Newport News and Orlando. Why Orlando? Well, at one point we had two clients there and we also have two employees, web designers, that work down there. So at one point, we thought it would be a really good idea to make new connections and meet other marketers in that area; Marketers Anonymous was a great way to do that!
Erik still thinks it’s a decent plan but the execution of said plan just fell flat. We pulled Marketers Anonymous out of Orlando altogether. It was extremely difficult to break into a new market when we didn’t know anyone and we were just basically dropping in once a month. Erik had a theory that you could build a network remotely, you didn’t actually have to be physically in the place. But he wasn’t able to expand his network beyond those initial contacts because he simply wasn’t around.
Think about your current network: it’s formed because you’re in a particular geographic area, you go to events, you see the same people over and over again. Building a network takes time...a long time.
With Orlando, he just didn’t have that opportunity and there was too much to do here to take the time to set up meetings and cultivate relationships prior to our monthly trips. We would essentially fly into the city, have the meetup, and fly back that night without, frankly, the resources to be able to just hang around in the city. We’ve put the whole Orlando initiative on hold, except of course our awesome employees who are down there that we’ll never drop. We need to work on dominating the marketing industry in Norfolk and once we’ve truly done that, then we can move to other areas and do the same there.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Do you have any tools you feel like you’re “supposed” to use but don’t? Or any processes you’re “supposed” to follow but you really don’t?
We certainly do here at Array Digital and Erik has had this problem for basically his whole career. And a lot of times you’re paying for these tools...and they’re not cheap.
He’s noticed this cycle where we have a shiny new tool in front of us and we buy the subscription and we use the crap out of it for the first couple of weeks then we just fall out of the habit of using it regularly.
Kevin recently did an episode about Hubspot which we’re paying $500/month for a plan that we’re not using. And so we’re going to cut it when we reach the 1-year ending of our subscription and drop back to the free one.
Same thing with processes: we have processes galore here, so much so that we get overwhelmed with the number of processes and forget that they even exist. We take the time to write up these extensive processes and we recreate it or do it another way. This happens all the time in organizations and it’s a waste of time and resources because you’ll probably end up doing it inefficiently and you’re creating confusion.
If you’re actually using a tool to its full capacity and you’re getting value out of it, then paying for it makes sense. But if not, you’re wasting your time, your efficiency, and your money. When you find something you’re not using, either cut it or reposition it into your processes that are already set.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
When Erik was a 2-man shop, he worked pretty much non-stop. Every once in a while, his family or someone would interrupt wanting to do something non-work-related. One particular Saturday, he went to the movies with his family, finishing up some code right before they set out. And as he was sitting in this dark movie theater surrounded by his family, he realized that he might have done something wrong, injecting a bug that he didn’t realize.
He went out into the hall, checked his phone and sure enough, the website was down and it had been down for about an hour and a half. And luckily no one had noticed or alerted the company of the website being down, but the website was down for a total of 3 hours before he was able to get home and fix it.
So he got home and got the website back up and running but it made him realize that he needed help. He needed someone who would assure the quality of the work he was putting out. He had another coder at the time and was worried she may have been doing the same thing so he knew he needed to hire a tester who would check all the work that they were speeding through in order to get out on deadline. So he hired Jamal, who still works with us, as an intern to quality-test. He is now our project manager.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In episode 270 of Journey to $100 Million, Erik discusses contracts, monthly recurring revenue, and the details that have helped us communicate our scope of work to clients.
When we sign with someone at Array Digital, we put a lot of effort upfront into the client and engagement. That upfront cost is amortized over the minimum commitment duration of the contract. When a client cancels early, it’s a problem because we do not have the time we expected to earn the revenue to offset our upfront costs.
As an example, every other web agency will charge an upfront fee of $5k - $20k or more to create a website. Not at Array Digital - we charge the same amount every month even when we’re putting a ton of work in at the beginning of the project. But, there’s a minimum number of months that we expect the client to stay with us.
When a client breaks the contract, when they cancel before the minimum commitment is fulfilled, then, contractually, there will be liquidated damages. Instead of trying to figure out what those liquidated damages will be when they cancel, Erik defines what they’ll be at the beginning...when the contract is signed.
By defining how liquidated damages are calculated before the client breaks the contract, it takes the guesswork out of “what it means to break the contract” for the company and for the client. With that definition, Erik is no longer in the position to have to decide what the damages will be each time someone cancels. Instead, he can delegate this task to someone like Katya to simply apply the policy to figure out what the damages will be. The client can calculate it for themselves too. There will be no surprises.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Being an entrepreneur is risky. You give up stability. You may fail. You may not be able to pay yourself. But, it can also be rewarding; potentially unlimited pay, time with family, and full control of your destiny.
What risks are you taking to grow your company?
In April 2019, we hired Glen to be our Sales Manager. We didn’t have the cash on hand to pay his salary long term, so we had to calculate the risk of hiring him. We calculated that the worst-case scenario was that we could lose up to $60,000 if he didn’t sell anything. In order to hire him, we had to assume that risk and then manage him and the outcomes to try to reduce that risk as much as possible.
It worked out, and the worst case of that risk was not realized, but we took the risk nonetheless. Sometimes you have to take a risk to get ahead. Are you taking enough risk to make it happen?
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In episode 268 of Journey to $100 Million, Erik answers a question asked of him on Twitter by Stuart Crane, the CEO of Voice Metrics. His question was: “What makes an effective sales funnel and landing page?”
Erik stresses that you have to keep in mind that you must bring value to people, even if you’re designing an online system.
There are four steps to funnels.
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Awareness: It takes seven to fourteen times before people even recognize that your business exists. You need to get in front of people through networking, social media, and any other way you can get individuals to know who you are.
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Engagement: Once they know you exist, you have to engage with them. Ask questions. Have a conversation. Be interested in what they have to say.
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Interest: With online sales, the goal is to direct people to a landing page. At this point, you’re pitching them, but what you’re selling is just to visit the landing page. The promise has to be that the landing page will provide more value in the thing they’re interested in.
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Conversion: A conversion is when the visitor takes whatever action you’d like them to take. You want them to “buy’ whatever it is you’re pitching on the landing page regardless of whether it’s a product, service, or downloading your eBook.
On the landing page, keep it super simple. A landing page is a web page without a header, footer, or anything fancy and the sales copy needs to be focused. Focus just on the offer and have a clear call to action. There should be exactly one thing for the visitor to do on the landing page.
When they convert - when they “buy” what you’re pitching - collect their name, email address, and maybe their phone number with the promise of providing more value if they sign up for your newsletter. Once they’re in your email or text messaging marketing system, continue to provide value with white papers, stats, and other value bombs, and try to convert them into a paying customer.
Have a marketing or entrepreneurial question for Erik? Hit him up on Twitter at @iamerikjolson!
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In episode 267 of Journey to $100 Million, Kevin talks about the connector style of leadership. Connectors naturally interact with others - they connect with others. This is a leadership style that Kevin can relate to.
Kevin is a people person who likes to have a good time and he’ll talk to anyone for any reason. When he started his company, he didn’t know anyone so he would go to networking events in order to meet new people.
When at networking meetings Kevin doesn’t sell to people. He just talks to them genuinely, and at some point, they’ll ask what he does. When they express interest in what he does, then there could be a business connection and opportunity.
One thing Kevin wants to do better is to leverage the network that he’s built over the years. His friend Zack Miller stresses this often to Kevin. He needs to create a process to leverage that network. The network is powerful, but only when that network is activated!
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
It took a long time for Erik and Array Digital to get to $1 million, and that was only after a merger of two companies. In total, it took 10 years for Erik to go from $0 to $1 million in annual revenue.
Only 4% of companies make it to $1 million in annual revenue. So a whopping 96% of companies never make it to $1 million, but want to. Knowing that statistics, when Erik recently spoke to a group of newer entrepreneurs titled, he titled his talk: Journey to $1 Million.
That talk will become the basis for a book that Erik plans to publish in 2020. To help work through the stories and clarify the lessons learned, Erik has created a table of contents about Array Digital’s journey to $1 million.
Future episodes of this podcast will expand on that table of contents and flesh out the details of each of the steps, and missteps, along the way. He’ll recount the learnings acquired, sometimes painfully, during the journey. Those recordings will then serve as inputs into the writing that will be done for the book.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Do you lead your team with a participative or democratic leadership style? In episode 264 of Journey to $100 Million, Kevin explains the difference between these two leadership styles, and which he personally prefers.
As a participative leader, you are letting your team input their thoughts and taking those thoughts into the decision-making process. A democratic leadership style would be having your team take a vote and then whichever vote wins is what the decision will be, regardless of anyone’s gut feeling.
Kevin considers himself a participative leader. He wants everyone to have a voice most of the time. Collaboration is one of our core values here at Array Digital and team input is very valuable to us. It is important to Kevin that our team feels that they are able to alter the course we are headed in!
Kevin encourages business owners to lead with a participative approach instead of a democratic or directive. The power of the room is more powerful than just Kevin and Erik on their own.
What are you doing to lead your team? Are you increasing team collaboration or discouraging it? How are you bettering your company’s culture? Is your team motivated and willing to follow your direction?
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Whenever Erik goes to the gym, he speaks with the top sales rep of the gym. This individual has been working with this particular gym chain for years, and brings in more orders for new members than anyone else.
Recently, this individual has been talking about how he is looking for a change in his career. What he wants to do, is take his sales skills and bring them to the other gyms in the chain in order to teach other sales reps how to effectively sell memberships. He had been talking about this a lot, but just recently talked to leadership about it, and is getting the opportunity!
The moral of the story is: you can talk about something all you want, but if you do not take action, it is not going to happen. This individual was able to ask leadership for what he wanted for his career, and he got it - something a lot of employees do not do. In business, it is important to speak up and make clear what you want. Sometimes you may not always get the answer you want, but you will not receive anything if you do not ask!
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik’s parents opened a video store when he was in high school. His dad had just retired from the Air Force, and his mother was working for the Federal Government at the time. To help out, Erik worked at the store on the weekends and a few weeknights.
Erik would work the counter checking customers out, and he’d also work the floor helping customers pick videos. During that time he learned a ton about retail and customer interactions.
Customers would constantly ask for recommendations on movies to watch. To make sure he could help, Erik assigned himself “homework”, and ended up watching a lot of movies!
Inevitability a customer would come up to Erik with a movie in hand and would ask him if he’d seen the movie and recommended it. At first, he would tell them yes, even if he didn’t personally like it. But quickly he realized that it was better to give his honest opinion of the movie.
If he didn’t like the movie, or wasn’t a fan of the genre, then he’d tell them. That feedback resonated with customers. Half the time they’d put the video back on the shelf and ask him what other movies he would recommend. That honest feedback put Erik in the position of being a quasi-expert in movie recommendations. That lesson carries forward to Erik’s experience today at Array Digital.
When a recent prospect in the construction industry told Erik that they were spending time and energy on Instagram, Erik questioned why. This company gets their work from a much older demographic that doesn’t hang out on Instagram. The prospect didn’t have an answer as to why they were supporting Instagram, but agreed it wasn’t compatible with their business development strategy.
The lessons learned in high school, and today, is that you should always give people your honest feedback. They may hope to be hearing something else, but they’ll respect what you have to say and respect you for letting them know what you think.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Bob Pizzini, a new acquaintance of Kevin’s and the owner of iFly in Virginia Beach, served in the military for 26 years. Physical fitness was a big part of Bob’s work-life in the military, and continues to be to this day.
It so happens that many of the team here at Array Digital are very physically fit. We talk about physical fitness often in the office.
As an example, Kevin has been going to the gym at least 3 times a week; Erik is challenging himself to run 1,000 miles this year and also lifts weights at night; Glen lifts weights often; Jamal is an Olympic weightlifter; Shannon rides her bike 15-20 miles...for fun! The others in the office also work out quite a bit. Many of the wins we report in our daily huddle have to do with our physical fitness and achieving our fitness goals.
How does physical fitness fit in with your life or your team or your company? It’s great for us to see each other challenging ourselves. But more importantly, we have to stay healthy to continue to do what we do.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
About two years ago a salesperson came into our office and left an analysis document for a local company, which was the first time we had seen a digital marketing review. In episode 260 of Journey to $100 Million, Erik talks about the continual development of our digital marketing reviews along with a 17-point checklist.
Within this digital marketing review, we systematically go through a prospect’s digital marketing footprint (the good, the bad, and the ugly) and document it. We have experimented with different versions and are constantly editing our template. We now have a digital marketing review that has a 17-point checklist with everything we check for a prospect. This checklist covers all of our services we define as digital marketing: online advertising, social media, SEO, and websites. We look at how prospects are doing in all of these areas, from the outside in.
When selling to prospects, Erik greatly recommends you have a process to look into how things are going for that prospect. Sometimes a customer will tell you what they need, and sometimes we must figure it out ourselves. The key is to create a review process with a checklist, be methodical, and go through with every single prospect to make sure you are covering all your bases.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Everyone has those days where they feel overly tired and wish they can skip their early morning plans. In episode 259 of Journey to $100 Million, listen in as Kevin talks about the “do it anyway” mentality.
Kevin gives credit to Andy Forsilla and his podcast, MFCEO, for this hustle mentality. Kevin’s alarm goes off at 5 am to go to the gym before work and some days it’s easier to turn the alarm off and go back to sleep. The real problems arise during the days when you have plenty of time and simply do not want to get out of bed.
Kevin has been abiding by the “do it anyway” mentality. He tells himself to act now and to get it done with and get the day started. We only have a certain amount of time on this earth, and you gotta get the work done. Try the “do it anyway” mentality! Wake up, get your tasks done, and you’ll feel way more accomplished. Not only that, but you’ll feel a lot better, and start to overcome the things that normally block you!
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In episode 258 of Journey to $100 Million, Erik discusses how he recently started deleting emails, leaving zero remaining in his inbox. Erik clears out his mailbox fully about every six months, something that causes him many mixed feelings.
Although Erik loves it when he clears out his email, he often wonders where all the emails and actions are! However, Erik is able to put his mind at ease when he realizes that he has put together a solid team and assigned them to take over the operational work. Communication with the customer and “boots on the ground” details no longer go through Erik, but instead goes through the team.
Inbox zero is beneficial to Erik because he is able to say organized and stay on task, but he must adapt to the fact that he is no longer needed on certain assignments. Overall, he feels accomplished knowing he has an amazing team that can take over the work. When the team can take care of this other work, Erik can go where he is needed. Inbox zero allows Erik to highlight the fact he is not needed for operational tasks but needed elsewhere!
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Do you have a bold vision and mission? If you’re subscribed to this podcast, you probably do. However, is it defined and written down? Ours here at Array Digital is to dominate digital marketing in Hampton Roads (what we call our area) - it’s very direct, it has an intent, and it’s something that we can measure. That’s our three-year plan, and our vision is the podcast total.
In episode 257 of Journey to $100 Million, Kevin uses Array Digital’s goals as an example to explain how to craft a mission statement for your business. The key takeaways are to make it short, focus on a bold goal you’re excited to accomplish, and keep it simple, stupid!
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Here at Array Digital, we no longer bill by the hour. When we did, CEO Erik J. Olson had to do a lot of calculations to figure out - what is the correct hourly rate? There are so many factors at play, and it’s hard to determine what to base your rate on. Is it the going rate nationally or locally? Do you base it off the given skill set or resources use? Or, do you just pick a number you feel the service is valued at? This is only the beginning of the idiosyncrasies of determining wage.
To find the minimum, you need to know what your costs are. We still have the spreadsheet that helped us land on a number, but we’ve since switched to monthly charges and yearly salaries to ease on the process. In this episode, Erik will weigh the pros and cons of each method of paying employees and explain why Array Digital ultimately switched to salary to save time, paperwork, and give workers what they’re worth.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In episode 255 of Journey to $100 Million, Kevin has a trick to share with you regarding client communication.
We have phone calls and meetings on a constant basis with our clients in order to ensure we are doing our job to the best of our ability. But, every other week we send out digital marketing reports to our clients in order to explain the touchpoints, recommendations, and analytics of the campaigns we are running.
Along with these reports, we have one of our team members record themselves explaining all aspects of the report so our clients can better understand the information. Sending these videos not only allows us to get the faces of our team in front of our clients, but also provides us insight on how engaged our clients are by seeing if they have opened the reports.
These video reports have been a great tool thus far. If you are sending an update to a client for a project, ad campaign, or anything at all, you can use tools like Loom to record yourself along with your screen to improve communication. We have been doing this for about a year now, and our clients have given us great feedback on how helpful these reports are!
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In episode 254 of Journey to $100 Million, Erik has a tactical piece of advice on a tool that we use for our company: Zapier. Array Digital could not operate without Zapier, especially with the great majority of our work being cloud-based.
Here at Array Digital, we are 99% cloud-based. The 1% exception is the video and audio editing we do with downloaded platforms. With Zapier, we are able to connect these cloud-based systems in order for different data to be moved around to its needed platform. For example, our Zapier is configured with things like our Facebook Ads account, so when we get a lead form from FB, this information can automatically get sent to our sale’s Slack channel or inputted into a Google Sheet.
The more automated our systems are, the better. This is due to the fact that this does not have to be done by a team member, and a team member does not have to remember to do it. Anytime you have to rely on someone to remember to do a task, it occasionally gets forgotten, and the work does not get done. Whenever you are able to automate work that someone would have to remember, you are doing better!
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Are your team members sharing their wins with everyone on the team? In episode 253 of Journey to $100 Million, Kevin talks about how we talk about our wins in the huddles we hold every morning.
Every morning at 9:17 each team member takes about a minute to talk about their issues, tasks, and then ends with their wins from the day before. Everyone on the team should have a win, and it is really cool to see the wins that everyone has for the day prior, no matter how big or small. Something as small as getting a new book, or something as big as landing a new client counts as a win - we just want to hear the wins our team members are having on a daily basis!
No matter what, everyone should have a win, even if they had a bad day. Sometimes it is hard for people to come up with these wins, but is important for everyone to share their wins as it is a great tool for team building. If you are not discussing wins within your company, start doing it - however big or small the wins might be.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In episode 252 of Journey to $100 Million, Erik talks about how he wants our meetings here at Array Digital to be shorter and better planned.
Erik noticed that when we have meetings scheduled, we tend to stick to the duration of the calendar invitation regardless of how much time we really need. Instead, moving forward Erik wants us to set all meetings to half an hour long. In doing this, he hopes that the meetings will kick off on time, an agenda will be created, and if team members only have 30 minutes of time, they will be more organized for the meeting.
Stop wasting time, just book the meeting, get in, make a decision, and get out. You cannot press forward if you are sitting in meetings for hours with six team members debating ideas. Keep your meetings short, keep them focused, and get people back to work!
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Being a digital marketing agency, we aim to be very active on various digital marketing platforms. In episode 251 of Journey to $100 Million, listen in to Erik as he talks about an experiment he conducted with his Twitter account.
Kevin and Erik both have an individual personal brand they are constantly trying to grow. They both support Twitter, LinkedIn, Facebook, and Instagram. Our current strategy is to post two times per day on Facebook & Instagram, once on LinkedIn, and Twitter happens to be the outlier.
Not knowing how to approach twitter, Erik ran an experiment testing if he increased the number of tweets, and focused on a topic to determine if it would grow his following. Before that, he would not use a strategy, but instead, just post his thoughts. Erik decided to talk about the topic of entrepreneurialism on Twitter, and post a lot more actively using the Buffer application. This experiment has shown tremendous results, growing his following from 650 to 2,596! If you are on Twitter, be sure to check Erik out (his handle is @iamerikjolson), and get in on the conversation!
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Kevin once took on a project he didn't think he could succeed in, however, he took it on anyway and ended up giving back the client’s payment. In episode 250 of Journey to $100 Million, Kevin explains this situation, and what he learned from it.
Back in the day, Kevin met with a potential client and went over the functions and features of the site they wanted to build. Kevin knew it would be difficult, and he worried that his team did not have the capabilities to build it. Therefore, Kevin decided to give it a shot himself.
About two months in, the demos of the site were not working properly and he came to the realization he could not complete this project. Unfortunately, the client ended up asking for the money back. Kevin speaks on how he now understands he should not have attempted this project, especially knowing that his own employees would not be able to take on the project either.
Fast forward to today, and Kevin now knows to consult his team and only pursue work that he knows would be manageable. Sometimes there are stretches and risks that should be taken, but that is only when the team feels they can deliver results. Do not take on a project you cannot do. If you see a project is going in the wrong direction, speak up right away, and point them in the right direction - you want to resolve these issues as soon as possible. There are risks that should be taken in business, but if you flat out know a project will not work, act quick, and make the right decision.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In the early days of ID Web, the size of Kevin’s team used to matter so that he would be able to stand out as a company instead of as an individual. In episode 248 of Journey to $100 Million, Kevin explains how having a small team is preferred here at Array Digital.
When Kevin ran ID Web, he wanted to let prospects know that his company had way more capabilities than just a one man team. Kevin hoped to show he had a team of experts and wanted to look bigger so that he could land better opportunities.
Fast forward to today, and Kevin prefers the small team we have at Array Digital. It is great to have a team to get the job done, but your goal should not be to have as many people as possible. We are growing rapidly, and will need to continuously hire new team members, but the revenue to employee ratio is our main concern. We do not want to just hire people and then not be able to pay our employees the salary they deserve, give good raises, purchase new equipment, etc.
The more profitable we are, the more opportunities we will have to grow. With the team we have now we must buckle down, all pitch in where help is needed, and work hard. You do not want to just hire people to hire - you want to ensure you are profitable first. A lot of revenue with a small team is way more impressive and rewarding than a lot of revenue with a huge team.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
About a month ago, we signed a new client here at Array Digital. In episode 247 of Journey to $100 Million, Erik talks about how we, unfortunately, had to terminate this client’s contract.
After we sign a new client, we go through a routine onboarding process. In this process, we have our project manager, Jamal, set up a kickoff meeting with the client and our operations team. With this particular client, Jamal sent out an email to set up this meeting but received no response. He followed up with a second email, even calling the office as well - still no response. We even had Glen, the account manager, go to the client’s office just to find out the point of contact had gone AWOL. At this point, it had been three weeks since the contract had been signed, and we were completely blocked from doing any work.
A lot of the times when we get blocked by a client, Erik tells the team to do whatever it takes to get the information/resources needed in order to get the work done. In this case, we were unable to begin with our preparation for this client. If this is how the relationship starts, it ultimately may not be a good fit. Erik made the executive decision to terminate the services, delete our invoices, and cancel the contract. It is important to understand that sometimes you have to fire clients in order to save you time and money.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
When Erik transitioned from being a DOD contractor to starting his own company, he realized the need to let everyone know this transition was taking place. In episode 245 of Journey to $100 Million, Erik talks about the importance of letting your connections know about the work you are doing.
When Erik made the switch to commercial work, he created a printed announcement and sent it to all 235 contacts he had an address for. This was more meaningful than an email, and let everyone know what he was doing so they could hire or refer him.
You cannot just tell people what you are doing, and expect it to sink in. You have to tell everyone you know, on a frequent basis, what you are doing. Make it crystal clear what you do, put it in writing, and get it in front of everyone you know. It’ll lead to business and referrals!
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
For the first decade of running his own business, Kevin would work late into the night to ensure all his work had been completed. In episode 244 of Journey to $100 Million, Kevin shares the reasoning behind making the switch from working late nights, to being an early bird.
Back in the day, Kevin would work his normal business hours just like everyone else. In doing so, throughout the day, he felt as if he was always playing catchup with emails, phone calls, one-off tasks, etc. During core business hours, Kevin would have to attend meetings, manage team projects, and ensure his company was running smoothly. After the day's work was over, and Kevin had eaten dinner, he would get back on his laptop and crank out work with Jason, our web developer. During this time there were no distractions, it was quiet, and he could take care of the work he wasn’t able to get to during the day.
About two to three years ago, Kevin made the switch to the working early mornings. Now, Kevin wakes up at 5 am and is able to get more done before everyone else wakes up, and the distractions start flowing in. Not only that but waking up early allows Kevin to plan out his day before it even gets started, also allowing him to get to bed at a reasonable hour.
Even if you are not an early morning person, Kevin recommends giving it a try and joining what he calls “the 5 am club.” Waking up early allows you to get the most done, and feel good while doing so!
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
How do you go about charging your clients for the services you provide? In episode 243 of Journey to $100 Million, listen in to Erik as he explains the different pricing recipes almost every agency owner follows.
Most agencies start off charging by the hour for their services, maybe $50-$75/hour. The reality with hourly wages is that you are working your tail off, without gaining all of the monetary value you are expecting. The next step would be to charge by the project. With that, you take on a risk with a fixed price project, having to deal with administrative burden, defining a scope of work, as well as having to deal with change orders. Most agencies like to avoid all the weight that comes along with per-project pricing, so most owners move away from that and go into pricing like retainers and recurring revenue.
How do you price recurring revenue? You could price based on the value you are delivering due to your skill set/time, based on what the market says the value is, or you could charge based on what the client believes the value to be. If you can find an offering where the value you give is lower than the value the client believes they are receiving, you can charge more! Most people are starting to see this strategy, thus leading the majority of agencies towards the recurring revenue model.
Think about the progression of your company, and where you are at with pricing. If you are not sure how to go about pricing your services, start from the ground up, and move forward as you grow!
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
When you are at a business event or meeting, there is a big difference between networking and business dating. In episode 242 of Journey to $100 Million, listen in to Kevin as he shares how to get the most use out of networking events.
With Kevin’s previous start-up company, networking became the single most important aspect of growing the company. Networking drove business, got leads, and gained new contacts. Here at Array Digital, Kevin’s network is still what we rely on to this day.
When at events and meetings, it is easy to get trapped in your comfort zone and only speak to individuals you already are acquainted with, which ends up being a big waste of your time. When you are at these events you do not want to be business dating: hanging with connections that you already know. The goal should be to have a plan with a purpose when going to these events. You should know who you are going to talk to, who is going to be there, and if you already know someone there, maybe even ask who they can get you in front of!
When attending these events, understand you are there to grow your business. Without a strong understanding of your purpose, you can end up wasting a lot of time, and in some cases, money.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
A little while back, Erik got a phone call from a previous business associate. This individual shared a workspace with Erik about five years ago, where they discussed their businesses, ideas, and strategies on how to grow their companies. In episode 241 of Journey to $100 MIllion, listen in to see what advice Erik gave to this individual.
Erik received the call because this individual found a really good employee after having experimented with numerous employees recently. After realizing how good of an employee she hired, she called Erik for advice on whether or not to extend this employee’s hours from only ten a week. Once Erik found out she could afford to pay this employee and needed the employee to meet her work demand, Erik advised to double her employee’s hours.
From Erik’s experience, when he got a full-time developer, not only did his supply double, but the demand increased as well. Instead of saying “I can do this work,” he would say “we could do this work.” It changed the dynamic of the conversation, and word got out that his company was growing.
Hiring employees is a scary process. But, when you balance that off of the potential inability to do the work without that person, and not being able to grow, it becomes an easy decision. It should not just be a question of if you can afford the employee, but can you afford not to have the employee!
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Do you share your clients’ personal information as a reference source for new potential clients? In episode 240 of Journey to $100 Million, listen in to Kevin as he shares how we have decided to not share our clients’ direct info in order to give references here at Array Digital.
We have plenty of reviews, video testimonials, and case studies all over our numerous online platforms. Kevin and Erik decided to only send out an email/link of our reviews, testimonials, and case studies to potential clients in order to give them a reference for our work before they sign with us. We also let them know that if they feel compelled they are more than welcome to call the office of a client, but we will not supply them with specific contact information.
If we send out our clients’ email addresses, phone numbers, or other information that could potentially upset them. If our clients are getting calls on a consistent basis asking about us that could annoy them very easily and potentially make them not want to continue working with us. We want to protect our clients here at Array Digital as we value them tremendously.
Before you share clients' information, think about what that might do to the relationship you have formed. The fact that we do not share client information is just one more thing that sets us apart from the competition.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
As you may have already heard, Erik has a goal to run 1,000 miles in 2019. In episode 239 of Journey to $100 Million, Erik talks about how small improvements over time can greatly advance your personal and business efforts.
Currently, Erik is at the point where he feels comfortable running three to four miles every day. Recently, he did the math to see where he would be if he ran an extra quarter-mile every day. Taking the miles he had already run, and adding an extra quarter-mile every day, it turned out to be about an extra 40 miles overall! That is a significant improvement, for an insignificant addition to his daily routine.
Small improvements multiplied by volume (or time) equal BIG results! This is not just with running, but in business as well. For example, the 1% rule: if you make a 1% improvement anywhere in your business over time, it multiplies out to greatly improve your company. If you make small changes on a constant basis, you will see significant improvements in your business, your life, and wherever you apply it!
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Back in the day when Erik ran a software development company, it was just him and a couple of employees and the company was flush with cash. We still do very well for ourselves at Array Digital, but we do have more employees and more obligations, leaving less excess cash. In episode 238 of Journey to $100 Million, listen in to Erik as he explains how he threw business parties with his previous company’s extra cash, which ended up gaining him a very lucrative deal.
Erik found a local event coordinator that educated him on a very useful approach to correctly utilize these business parties. The goal was to have a strategic approach, plan who was going to be there and follow up with the attendees. He also spoke to another friend of his, who was also a business owner, who explained to Erik how he should ask everyone invited to invite one other person that they feel would be a good fit to use his company’s services.
Erik found that only about 25% of individuals brought someone else with them, but one of those individuals that showed up to one of these events had a need for Erik’s services. Erik talked to this individual at the event, got his contact info, and followed up the next day. This ended up being a $20k software project - which would not have happened without this event and a strategy!
These events are not that expensive, only around $500. It is a low investment, gets people to your office, and can have a big return on investment. Erik plans to implement this strategy here at Array Digital so we can start landing more, and bigger, deals!
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
At Array Digital we put out a lot of really great educational information out through our social media platforms, our podcast, blog, and more. We pride ourselves on constantly producing content, and we hope it is always educational to our followers. In episode 236 of Journey to $100 Million, listen in to Erik as he explains how we have recently injected “asks” into this content.
We have constantly put out content that added value to other people, but didn’t for anything in return. This is generally a good thing, as we want to give-give-give so that people recognize us as digital marketing experts, and come back to us when they are in need. But at some point, you need to have an ask so that you can gain clients.
Every week we inject an explicit ask in an online video, and after every episode of our podcast, we have an outro about one of our services. Our team comes together internally every week and decides what our ask of the week is going to be, and then we record a short video that asks the public to do something. This could range from coming to one of our Marketers Anonymous meetups or having a consultative call with us.
If you are not giving away all of your best secrets for free through content, you are missing out on an opportunity to get peoples’ attention. You should be giving everything you’ve got away for free, just not custom advice to individuals. When prospects want you to apply your knowledge to their specific situation, that’s when it becomes consultative, and you find yourself onboarding a new client!
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
When running a business, you should have a deep understanding of the work you do and be able to help and fix problems at any time. In episode 235 of Journey to $100 Million, listen in to Kevin as he talks about how he recently stepped in to help out operations and do some of the dirty work himself!
We recently have been redesigning Array Digital’s services and home page. Kevin saw the team struggling with what they should do, and felt compelled to step in and do some of the work himself. Kevin decided to go back to his roots and do some design, developing, and coding. He was able to come up with some solutions that were well received by the team. In addition, Erik helped out with some of the copy, while our web developer, Jason, optimized the pages while also making it mobile-friendly.
These new pages were crucial for prospects in order to provide the information they need to make a decision whether or not to reach out and work with us. Sometimes, you have to go back to your roots, jump in to do some of the work, and show the team that you can help if need be. Sometimes your employees need a little guidance to get them back on track. It was nice for Kevin to get back into the work for a minute, but moving forward he knows our team can handle it. At the end of the day, it is beneficial for everyone to know that if things go sideways, Kevin can jump back in and help out.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Back in the day, Erik tried a lot of different things throughout his entrepreneurial journey. He was not exactly sure what he wanted to do, so he dabbled in many different areas. In episode 234 of Journey to $100 Million, listen in to Erik as he explains how being involved in many different business ventures led to different personas in different scenarios.
When Erik was an employee, he had a particular persona, whereas when he was working on different side jobs, he was in a different realm. He kept these different worlds separate from each other, hoping these different worlds would not collide. But, unfortunately, when you have different personas for different situations, none of them get the attention they need.
When Erik started his first commercial company, 80/20, he needed to let everyone he had been working with know that this was his sole priority. All of these various personas needed to be consolidated into one so he could focus all of his attention on this new company. In order to be successful, you have to clarify what you can provide, even if that means eliminating business ventures in order to fully commit to one. —
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Are you selling the right solutions to your customers? In episode 233 of Journey to $100 Million, Kevin explains how we do our best to make decisions to sell to our clients in a way that is most beneficial to them.
We recently signed a new client, and the customer desired a service we did not feel was right for them. Therefore, during the onboarding period, we notified the client that it was not wise to pay for this particular service based on their size and budget. We removed this service for them and offered them a cheaper solution that would provide them with more immediate results. Although the service this client originally wanted would’ve allowed us to gain more profit, we did not push for them to keep it as we thought a different service would better suit them.
When you are selling to your clients, ask yourself if you are selling for profit or client satisfaction. You will have much more success if you sell what you believe in. In addition, you will acquire a positive reputation along the way. If you think about the services you provide and constantly assess how they will benefit your clients, you will win!
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Erik sometimes, like all executives inadvertently do, frustrates his team here at Array Digital. In episode 232 of Journey to $100 Million, Erik talks about a recent situation where he was supercharged up in a recent management meeting about hiring two new employees. When talking about these hires, he stated he would do it at any cost, even if we had to borrow money.
What happened was the team found candidates, then Erik got nervous. Erik came to the realization that it was frustrating for his team when he asks them to do something in a timely manner, then asks them to stop and wait. Not only that, but it frustrates Erik as well due to the fact he has a vision of $100 million dollars, and that is not going to be easy, especially without an abundance of talented team members. We must hire people that can execute what we are selling as well as have people that are selling - without both, we are not going to hit our goal. But, there also needs to be a very equal balance between the sales and operations team, because we need to bring in work, but also have the resources to do the work as well.
Currently, we have a small team limited on bandwidth. We need more people, and without that, growth will not come as quickly. Erik very aggressively wants to grow and hire but is also very cautious and prudent so that the company does not get hurt. Just because Erik wants something, does not mean he will give it to himself. If we cannot afford to bring on new hires, no matter how much Erik wants it, it will just have to wait, and we must come up with a plan.
You have to take risks in order to grow, but you do not want to take mindless risks that may hurt your company. The key is to calculate your risks, know what you're getting yourself into, and when you’re ready - execute on your plan!
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Are you effectively keeping track of the growth your company is gaining? In episode 231 of Journey to $100 Million, Kevin shares a very positive growth update for us here at Array Digital.
When we started our podcast this past January of 2019, our ARR (annual recurring revenue) was at $1.2 Million. As of August 30th, 2019, we have exceeded $1.6 Million in ARR! This is incredible news, knowing that we still have one more month to go in the third quarter. Not only that, but we recently received our bi-weekly financial report from Katya, and our growth rate is currently at 100%! At this pace, it is looking like we will not only meet, but exceed our goal of $2 million in ARR this year.
For 2020, we plan to set our goals even higher due to our growth rate. If we maintain this pace and stay the course, we predict that Array Digital’s future is very bright. That being said, the reality is, if we hit the $2 Million ARR mark this year, we have to continue to double these yearly goals annually in order to hit the $100 million threshold. This is a huge task to achieve, but if you don’t aim high, you’re not going to rise high. The key is to get these financial reports on a regular basis, track your goals, and monitor your company goals to ensure you are on the right track.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Recently, one of our team members here at Array Digital sent an email to a new client with the contract attached, as we have all done before. In episode 230 of Journey to $100 Million, listen in to Erik as he explains how electronic signature systems can help streamline your contract signing process.
When you send a contract attached as an email, the prospect has to print the contract, physically sign it, scan it back to their computer, and then email it back to you. This is a very long, tedious, and sometimes confusing process when you are trying to sign a client quickly. Luckily, there are electronic signature systems, such as DocuSign and Hellosign, that can help you take the friction out of this process. With electronic signatures, a prospect is able to click the contract link in an email, then simply click another button to sign. We have adopted this electronic signature process into contracts within our company as it simplifies the signing process for prospects.
HelloSign is the software we currently use, which has a free version. If you would prefer a paid plan, the prices range from $10 to $20 dollars per month. We would highly recommend switching over to electronic signatures as it creates less of a hassle for new prospects. Here at Array Digital, we want to make it as easy as possible to turn prospects into new clients - electronic signatures are one way to do this!
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
In episode 229 of Journey to $100 Million, Kevin shares some exciting news. The sales team at Array Digital has just surpassed our quarterly goal in just two months! Our goal for the quarter was $30K in MRR (monthly recurring revenue) and we have already passed this goal with one more month to go in the quarter.
We would like to give a huge shoutout to Glen, our business development manager, for helping us reach our goal. Glen started with us about 4-5 months and has already hit the half a million mark in ARR (annual recurring revenue). If we are able to continue at this pace, we believe we can attain our $100 million goal, although that is still far out as of right now. Kevin is very pleased to have reached our sales goal, especially being this early in the quarter! We are crushing it with sales right now, and cannot wait to watch our progress and see where our sales are at the end of the quarter.
Do you have sales goals? If not, you are not going to be able to track your progress or meet any expectations. The key is to set up goals and be able to strive towards them in order to make your company as successful as possible. Make sure you not only have goals for your sales, but also for yourself and the activities you are doing such as calls, emails, or meetings. For us at Array Digital, we hit our goals early this quarter, so in the future, we plan to set them higher!
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
This podcast references times where there have been problems, either current or in the past. In episode 228 of Journey to $100 Million, listen in as Erik explains why he focuses on problems that have affected our company and how we have recently been winning - a lot!
Erik focuses on these problems because he views them as opportunities to improve. If you can learn from your mistakes, you can incrementally get better until you start winning - something that has recently been happening with us! We have experienced a lot of wins within our KPI dashboard, leads, and contracts.
This glimpse of winning makes all the issues we face and hard work we put in that much more worth it. That winning feeling is something that we strive for each day here at Array Digital. Erik does not find joy in continuously pointing out aspects of our company that need improvement, however, he knows it will lead us to more wins on a regular basis and position us for success in the long run. To emphasize the importance of winning to our company, Erik is considering making it one of our core values. When you are losing, learn why you are losing, determine how to get better and make the changes to win again!
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Recently we brought on a business consultant, named Jeff “Ski” Kinsey. In episode 227 of Journey to $100 Million, listen in to Kevin as he shares how Ski has informed Kevin and Erik about a very impactful concept that has helped Array Digital continue to grow: The Theory of Constraints (TOC).
The Theory of Constraints was first developed by Eli M. Goldratt. This theory is the understanding that there is always going to be at least one weak link (not necessarily an individual) within your company that is holding you back from reaching your full potential. The goal is to focus on those weak links one at a time and look for results. When you find a weak link, put all your energy into that one issue and fix it! After you fix that link that has been holding you back find the next one, and the next one, until all of the issues in your company that are preventing growth - vanish!
As executives, Kevin and Erik find themselves focusing on 20 different issues at once, attempting to fix them all at the same time - and quickly. The reality is, when you are trying to fix a cluster of different issues in a short period of time, your focus is sub-par. The key is to focus on one particular issue, and then move to the next. In doing that, you can spend all your time truly dissecting what is going on in order to fix it effectively while also ensuring it never comes back.
Here at Array Digital, we are tackling our first weakest link as of now. We are going to fix this issue, improve it, and look for the results from our efforts. If we see good results, that means it is time to move on to the next weakest link and keep growing as a company!
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
Previously, we have talked about how we are discontinuing one of our services: hosting only. In episode 224 of Journey to $100 Million, listen in to Erik as he explains how that process went. Hosting only has been a legacy service that we no longer sell to new clients. When this occurs, it sends a red flag that you should discontinue that service.
We had 28 clients using hosting only, and when we discontinued this service in early June, we figured that we would lose those clients. After our business development manager, Glen, reached out to these clients, 2 of them upgraded to support and hosting service, while another even upgraded to more marketing services. We were able to gain more revenue from these upgrades, while also cutting our client count by 25!
You should never assume that your clients will always be content with the services they are being provided. These clients may be looking for a different service, but you have not sat down with them to have that conversation. The key is to continuously look at lower-tier clients, and see if you can upgrade them to a higher-value service. It worked for us, and we are optimistic that it will work again!
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
In 2017, before we merged to form Array Digital, Kevin made an amazing hire who has proven to be an asset to our team. In episode 223 of Journey to $100 Million, listen in as Kevin shares how vital our marketing manager, Jake Maines, has been to our team. Jake’s role is to oversee our entire marketing department, including social media, SEO, advertising, and website design.
Prior to hiring Jake, our goal was to hire someone who would be able to assist SEO and marketing clients. We are very fortunate to have Jake on our team as he has been essential to the growth of our company. His experience along with his dedication to the company has allowed him to transition from working within a single department to being the head of the entire marketing department.
While Kevin was interviewing this new hire, he did not just focus on Jake’s experience and background, but also his personality and character to see if he would fit in with the culture of the company. Jake exceeded Kevin’s expectations and has been an amazing addition for the team ever since. The moral of the story is, if you want to grow a great company, you have to hire great people!
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
Have you ever had a problem that stems from a good situation? Recently, we had our best Marketers Anonymous meetup yet! In episode 222 of Journey to $100 Million, listen in to Erik as he explains the situation we have found ourselves in with the growing size of our meetups.
The room that we currently use for our meetups has been perfect in the past with its capacity of 48 people which accommodated the previous amount of attendees. At our most recent Marketers Anonymous meetup, however, we had 60-65 attendees. Although the attendees outsized the room capacity, we were able to improvise. To do this, we had to make-shift tables, bring in high standing chairs to place in the back, and encourage people to stand.
Knowing that we recently stopped supporting our Newport News and Orlando meetups in order to focus our time into the Norfolk meetups, we were thrilled to see this turnout. Due to this growth, we feel that we are ready to make the jump to a 100 person room. We feel that we have proven our value in these meetups by providing useful information that is relative to the marketing community.
When expanding a company, idea, or anything at all, it is important to take small risks at first. Large financial risks, in the beginning, can hurt your company and take years to recover. Instead, you must slowly increase the size of these risks over time. Marketers Anonymous has proven to be very successful and could potentially become a conference one day, however, it is not time to make that jump yet. We must first upgrade to a 100 person room for the meetups, monitor the number of attendees, and keep expanding if needed.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
Kevin’s previous company provided services that had a high ranking on Google based on their location. In episode 221 of Journey to $100 Million, listen in to Kevin as he shares how we are now trying to get back on track in Google search results here at Array Digital. This ranking allowed Kevin to acquire more leads than he could even handle, the work never stopped!
Kevin’s previous company did website design and SEO, but when his company merged with Erik’s to form Array Digital, these SEO efforts stopped immediately. At first, Array Digital was focused on software and mobile apps, and was not worried about losing those leads. Today, Array Digital provides website design, SEO, and various other services. As Array Digital expands on these services, Kevin wishes he had the leads from his previous company.
Over the past couple of weeks, we have been focusing on being present in search engine results by starting to rank for specific keyword phrases. We now have a channel in Slack that includes the entire team and is designed to get input on how we can rank for particular keywords. Every day, Kevin checks these rankings to evaluate our performance and see what we could be doing better. This channel is extremely helpful as team members have been writing articles, brainstorming ideas, and optimizing our site to ensure that we are #1 everywhere. We are already starting to acquire leads from these efforts!
What are you doing to rank yourself? Are you providing more content and focusing on keywords? If not, Kevin highly recommends it in order to be more successful.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
In Erik’s most recent episode, he talked about how sending an invoice to a client means you are effectively extending them credit. We realized that this can pose a big risk to the company, and needed to figure out a way to eliminate this risk and receive payment prior to completing client work. In episode 220 of Journey to $100 Million, Erik discusses how we plan to do this at Array Digital.
In business, you must complete the work, send an invoice, and then wait on payment. The payment is usually in net terms, such as net 30, meaning the client has 30 days to pay the invoice. Understanding that having to wait on receiving this payment can be risky, we decided to have a goal of net 0 for client payments, or requiring that they must pay immediately. To do this, we either need clients to pay by credit card, or ACH (automated clearing house). ACH means that we would extract money from the client’s checking account and be moved into our account in one to two days.
We have been trying to get our existing clients to switch to credit card or ACH, and eventually make these the only options for new clients. If our clients pay by ACH, they get a “discount” for our services. However, we end up charging more for other forms of payment because we want to ensure we are getting our net 0 payments. Our end goal is to have every client paying net 0. By doing this, we eliminate the risk to fund their operations and avoid any credit issues. We just want to do the work we do best and get paid upfront!
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
About 5 years into Kevin’s first business, he started to take on bigger projects outside of his wheelhouse. In episode 219 of Journey to $100 Million, listen in to Kevin as he shares how one of these projects didn’t go as planned, and how he went about handling this situation.
One of Kevin’s projects was for a large organization and required designing a website, which posed a challenge for Kevin as it was more complex than other work he had done. However, based on his research, proposal, and eagerness for a challenge, he took on the project. The desired website required things such as a membership portal, a classified section, and advertising. The project was successful at first as the requirements were met and the design was receiving positive feedback. However, soon after, Kevin ran into a few problems.
When Kevin got into the complexity of the membership portal and setting up different systems needed for the site, he found the workload to be overwhelming. There were various requests from the client regarding the website during this time as well. Kevin, being young and not an expert project manager, found himself in a predicament as he did not want to reach out to the client and say “No, this is out of scope” and seem unprofessional. This was a stressful situation as he and his team had been working extremely hard in order to keep this client happy, but realized they were not being as profitable as they’d hoped.
Eight months into this project, Kevin made the decision to go to the company’s board meeting and communicate about the status of the project. When Kevin arrived, he was told that the board members were surprised he had the guts to show up, knowing that the client was unhappy with the progress being made. Regardless, he knew he had to go to ensure that everyone was on the same page and gain a further understanding of what could be done in order to make sure this project would get finished. After the meeting, this project was back on track; some aspects were cut out and fine-tuned which allowed them to come up with a final scope that made sense and worked.
All in all, when problems arise during a project, you must own up to mistakes and be open with the client, company or individual. It is important to always be communicative and keep focusing your energy on completing the project to the best of your ability. If you have a project that isn’t going as planned, communication is the best thing you can do to help the situation and come to a resolution.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
When completing work for a client, do you run a credit check beforehand? Do you obtain a promissory note? Do you have anything besides their acknowledgment of a proposal or contract to ensure you get paid? In episode 218 of Journey to $100 Million, Erik explains how you are extending credit to a company or individual when completing work for them.
When you send a client the bill for your work, you are extending credit to that client. This is due to the fact that you are essentially giving them a loan for the funds needed in order to complete this work. Often times this can pose a huge risk as you may be unaware of the client’s credit situation.
Think of it like this: if you put in a week of work for a client and you have to wait a month for that payment, you just wasted a ton of time that you could’ve put into another client’s contract. Ultimately, you want to get paid for your services in a timely manner and make the most of your time, especially because companies have to pay their employees as well. It is very important to make sure you are maximizing and making the most efficient use of your time.
When doing work for a client, the finances that accompany this work could greatly affect your company. If you see these having a negative impact, think about ways you can mitigate this risk, or avoid it as a whole. Here at Array Digital, we are starting to move away from invoices and starting to request the payment upfront. Be on the lookout for future episodes on what tools we are using to do this and how we are planning to implement this process.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
Losing a deal is not fun whatsoever, especially when it is $500k. In episode 217 of Journey to $100 Million, listen in to Kevin as he explains how a deal lost, led to a company formed.
About two and a half years ago, when Kevin and Erik’s individual companies had been collaborating with one another, they lost a $500k deal. This deal was brought about by Kevin meeting the COO of a German company (also located in the US) through his membership in the HRIC. The COO reached to Kevin not knowing if the work could be done by them - but recommended Kevin should bid on the project.
So, Kevin took one of Erik’s employees and had a meeting with this company which ended up going well! They had two other subsequent meetings, and it was looking like Kevin and Erik would get the deal. But, at the last minute, this deal got derailed.
Someone higher up in the company decided they would rather work with one local company, rather than using two different companies. Since Kevin and Erik were two different companies working together, it looked a little wishy-washy, unprofessional, and as if they were not as capable. The deal ended up being given to a single local company that had redundancy, multiple project managers, and all the resources needed.
After this loss, Erik and Kevin knew something had to be done so that they could avoid future losses. They realized that if they merged their two companies, this issue could be quickly resolved - and it was done! This one project loss was what lead to the formation of Array Digital as we know it today!
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
You know what’s frustrating? When you have something that you need to get done in a timely manner and you’re blocked by a third party system that you have to mess with before you can even get to work. Today, Erik talks about how Array Digital has adopted G Suite and although there are a lot of systems offered out there, he finds that this one works best for his team. With so many systems out there, it can be tempting to take time to weigh the pros and cons and assess all the different offerings when in actuality, they offer very similar things, so you should really just choose one. One of the pros of Google is that it doesn’t take long to set it up and in order to add someone, you don’t have to jump through hoops, it’s all very simple and user-friendly. With G Suite, you get access to Drive, Calendar, Email, Hangouts, and quite a few other applications. If you’re in start-up phase or moving towards that point, Erik highly recommends G Suite because it’s easy to set something up for a team. And by the way, it’s super cheap, about $5/month and everything is cloud-based and accessible everywhere. Don’t waste your time messing around with IT companies; make it easy on yourself and get productive on day one!
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
When Kevin is out there selling, he is selling strategy and partnership - the rest of the services offered come along with that. He’s selling these prospects on how Array Digital is going to partner with them: the communication, the activity with our team, the access to our team, and the fact that we genuinely care about their business. If there isn’t a good strategy in place and there isn’t good communication between the clients and the team, neither side will grow and neither side will benefit. Everything else falls into place when there is that strategy and partnership present.
If you want to know what makes Array Digital different, that’s it. We actually care, we’re available for calls and check-ins and need clients who are the same way, otherwise it’s not a good fit.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
Have you ever heard of the phrase “Valley of Death”? Erik was introduced to it in the Entrepreneurs' Organization (EO) that provides a lot of learning opportunities that he takes advantage of because they’re very relevant to running a business and can be applied immediately.
One of them was about cash flow and how as you grow your company, your cash flow requirements change and grow. So the Valley of Death is from the book Scaling Up by Verne Harnish. It shows that as your business’s revenue increases over time, you’ll reach a certain point where the revenue will probably drop off as you go to the next big threshold.
For example, your revenue will probably climb to about $1 million then likely plateau out and then as you continue to scale up towards $10 million, it won’t go laterally to that point, it’ll probably drop below $1 million before it gets there. It plateaus out again at $10 million as you continue to grow beyond that point. The valley of death is there because what got you to that point probably won’t work to get you to the next point; you’ll need to make systematic changes in how you operate your business, changes in your policy, changes in people, possibly even changes in the industry that you’re in.
We are at $1.4 million in annual revenue right now coming out of a quarter where we lost a lot of clients and, as a result, had a lot of lessons learned and made a lot of process changes. We really had plateau’d out and potentially even went down before this period where we are on the incline. Erik believes that Array Digital hit the bottom of the Valley of Death between $1 million and $10 million. In order to get to $100 million, your business will have to go through these plateaus where things feel stagnant. It just means you have to pivot, make some changes, and keep learning in order to continue growing.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
Between the years of 2006 and 2011 the year he hired his first employee, Kevin made 6 figures working in a condo on the beach with very little overhead, just a nice computer, some software, and a suit and tie. He was able to build up a business making over $100,000 a year, something he never saw possible. It was a result of a lot of hard work around the clock, going to meetings, growing his network, doing great work, and getting referrals as a result. He didn’t seem to have a problem being too small and actually, the downturn in the economy around 2008 helped him to get more work because he was the lower-cost option in an industry that people saw the value in but didn’t want to spend tons of money in. Slowly he raised his prices as he learned more things and added new services. He did anything and everything but that resulted in him getting no time off. Still it was a 6-figure business built in a short amount of time. It was difficult being so young, people certainly doubted him and while, no, it’s not the easiest thing, it can be done...YOU can do it! Kevin went in with no business plan or capital or assistance; he just started seeking the work and doing it and that was the best way to learn.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
As a young employee, Erik always thrived off the praise of his employer; it was the ultimate compliment and it improved his work ethic. Now with 11 people on the Array Digital team, when one of his staff gets positive feedback from a client, that’s what really resonates with him.
Recently, he received some positive feedback on Jamal, the project manager, from a previous employee, Bruce, who’s now created his own custom software development business called Forloop, that Jamal is still involved with. Bruce messaged Erik at 8:37 one night saying how grateful he was for Jamal who works late with him many nights on the project and Bruce just wanted to make Erik aware of how much work Jamal has put into it. Frankly, Erik wasn’t aware of how much work Jamal put into it; he knew that he did some work here and there based on what he said in the daily morning huddles. He really appreciated Bruce telling him this and made the whole team aware that he now knew and gave kudos to Jamal.
Clients praising the team happens pretty often now to the point where that’s what Erik is aiming for, not the personal praise that he used to.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
It was 2011. Kevin brought on a full-time contractor. Not technically an employee as he didn’t offer benefits, but someone that was dedicated to the work he was doing. He definitely allowed Kevin to focus more on what he was doing but unfortunately, they found that he did not help to grow the company. They made the same amount of money that year as Kevin did when he was working by himself. And the next year too. Except now he paid someone close to $40,000.
He thought maybe this is just how business works; maybe it was taking things off his plate making him less stressed and with more time on his hands. But the reality Kevin had to face was that he was working just as hard and still doing a lot of the work himself.
It was not until that person was gone having pursued a full-time job with benefits and Kevin brought on his second hire, did things really change. He hired Jason - who is still with the company today - in 2014 as a contractor and immediately saw the business double. He worked really closely with Jason who was - and is - a very hard worker. They were able to get an office and start to actually grow the business. If it wasn’t for Jason and being such an efficient new hire, Kevin admits that he probably wouldn’t be where he is today. He can’t thank him enough for being there and sticking with him.
So if you’re in business and thinking about your first hire, yes, it can be challenging and scary because it’s unknown. But you need that first hire that’s going to double your business. If you don’t see any sort of growth in your business as a direct result of that hire, they’re just going to cost you a lot of money and growth.
Go out there, hire great people, and hold onto them!
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
In today’s episode, Erik gives the lowdown on the marketers meetup, Marketers Anonymous, that started in Norfolk in the fall of 2018. Right off the bat, it was a big success; there was standing room only at the very first meetup and people were literally sitting on the floor in the back. Of course, it was expected that it would simmer down over the holidays and pick up again after, which was exactly what happened. It was super exciting so Erik and Kevin decided to expand the meetup to a couple of different markets, the first being Newport News.
It launched and...there was pretty poor attendance: about 10-12 people. So they decided to see what would happen in the second and third meetups if they pushed it harder than the first one. They amped up our social media posting, spent some ad dollars to really market it properly, and contacted every marketer they knew in Newport News and invited them. And the second one was...even worse: with only about 7 or 8 attendees.
They did that for a couple of months hoping it would get better with the increased efforts but it didn’t. They even had a hard time getting speakers. It was a hard market to penetrate and yet they repeated this same mistake in Orlando, Florida. It was the exact same result there, with a couple of people that came out to each meetup but always 10 or less.
They realized they were spending time, energy, and thus dollars to support these two meetups when so few people would show up. They did it for about 6 months and finally cut Newport News first and then Orlando. It was and still is an ego blow to admit have to pull the plug on those meetups because of low attendance but Erik would rather admit defeat and take a little bit of a hit now than to keep going with something that isn’t working and take a massive beating in the end.
In entrepreneurial culture, there’s this adage that says DON’T QUIT. And Erik agrees with that to some extent but if it’s obvious something isn’t working and you’ve pivoted and that still isn’t working, it wouldn’t be wise to continue. Focus on the things in your business that are working and cut those that aren’t.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
In today’s episode, Kevin is talking about an organization he joined back in 2005 that also led to him starting his business. At the time it was called the Hampton Roads Technology Council. He joined mostly out of curiosity and started going to the meetings just as a bystander. He got onto the board and became super involved. It worked well for him: he got to get out of the office and meet people at grand companies and the heads of big corporations. At the age of 22, hanging out with these senior execs and company owners was a big deal and it started to rub off on him.
Ultimately, this led to getting leads for website development and design that allowed him to start his own business. He is still part of this group to this day which is now called Hampton Roads Innovation Collaborative (HRIC). He feels almost indebted to the group because of the network and relationships he’s been able to build over the years.
If you’re looking to start a business or have already done so, it’s in your best interest to be part of networks or groups in your industry that allow you to get out there, meet people, and go to cool events. Your network is something you will rely heavily upon. Look for groups around you that you can get involved in. You don’t have to be a board member but doing so will help you get more leads and job opportunities than if you’re sitting on the sidelines not getting as involved.
It’s easy to get into the wrong group too, one that just takes up your time but doesn’t offer any other value and doesn’t feel like a fit. But you’ll never know unless you try it.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
When you first start a business, you are not going to get rich overnight. In episode 207 of Journey to $100 Million, Kevin talks about how he lost money during his first year in business, but never gave up. When he left his day job, all odds were against him as he was leaving behind a secured salary, benefits, and retirement plan. However, he was determined to recover his losses and pursue his new career path.
Kevin was making money from the services he was providing but ended up taking a loss due to the computers, software, and other business expenses that were required to start his company. Thankfully, the following year he was able to gain a return and ended up reinvesting it back into the business, allowing him to earn a profit in his second year of running the company.
Just because you may not have any capital, investors, etc. that doesn’t mean you can’t start a business, you don’t need all of that. All you need is the guts to start your business, and the willingness to take risks. If you work hard, get in front of the right people, and do good work, you will make it! The first-year Kevin could have been negative and just given up, but instead he decided to keep going and would not change a thing about that.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
When running a business, one of the most important things you must focus on is finances. In episode 206 of Journey to $100 Million, Erik discusses how we handle our finances here at Array Digital. It sounds easy to get an accounting package like QuickBooks and just put all the numbers in - right? It is easy but you must pay attention to this information and dedicate time to it as well.
In the beginning, Erik would put in all of the numbers himself, but found it hard to find time to pay the much-needed attention to these numbers. Once he hired our executive assistant, Katya, her first priority was to manage the books and invoicing clients. She takes care of our books, enters in all of our transactions, and sends financial & revenue reports to Erik and Kevin.
This financial report is crucial because Katya is able to highlight the information that is important for Erik and Kevin to know. There are a lot of expenses and things that need to be understood in order to ensure that there is nothing that would cause concern. Not only that, the revenue report is just as important. When running a company, you must know what is going on with revenue, where it is coming from, and what the projections are.
Overall, finances are super important and easy to overlook. The key is to find someone that can help you and dedicate time to this like a bookkeeper, CTA, or your own Katya. You want to make sure this is getting done and that you are paying attention to your finances one way or another.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
When Kevin first started his business, he did not have any capital, debt or investors and he didn’t have access to any money, bank loans, or credit cards. In episode 205 of Journey to $100 Million, Kevin shares how he was able to create his first business without utilizing any of these factors.
Fast forward to today at Array Digital, Erik and Kevin have built their company without the financial help from outside sources. We do have lines of credit, but we have not had to rely on this credit or go into debt.
With Kevin’s business, all he needed to get started was a computer, some software, and the internet. There was no need for overhead, employees, an office, etc. He didn’t want to make the mistake of prioritizing these expenses from the beginning and slipping into debt before any profit had been made. The key is to think about how you can get your work done the easy and cheap way while still getting good results for your customers. There is no need to break the bank.
Before you start spending money on all these extra expenses, make sure that you are good at what you are doing, people are accepting your product or service, and you have the ability to make money. Once all of that is done, you can start to reinvest by getting an office and hiring employees, but you don't have to jump on that from the get-go.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
It is very easy for you to implement change within your company once you realize the need for it. But the challenge comes in when you must train your staff to successfully do the same. In episode 204 of Journey to $100 Million, Erik explains how he learned this valuable lesson and what he continues to do moving forward because of this experience.
Ten years ago, Erik learned this lesson the hard way when he and his wife owned a bakery. Erik was trying to make a change in the bakery to improve the business, but he was not involved in the business full-time. Due to the fact he was not in the business full-time, whenever he left the business after making a change to return to his day job, everything fell apart. This was a result of the staff not being adequately trained on the changes he was implementing.
Due to this experience, Erik became much more cautious about making changes. If he felt the change was necessary, he thinks through all the possible ramifications the change would bring and every person that would have to be trained in the new system. Here at Array Digital, we spend a lot of time training people, writing processes, and enforcing those processes on a consistent basis. If you are going to change anything at all, think about who it affects within your staff, how much training will be needed, and the process that needs to be implemented!
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
In episode 203 of Journey to $100 Million, Kevin talks about one of the individuals that really motivated him to expedite his decision to become an entrepreneur and start his own business. This individual was a close friend of Kevin’s and one that he has not seen in a while: Ilya Pozin.
Ilya is a founder of Coplex as well as Pluto TV. At the time when Kevin was toying with the idea of starting his own business, Ilya had his own company in Virginia Beach that he started in college. Kevin was blown away by Ilya’s success, especially when he told him he would be moving to LA to pursue greater career opportunities. Seeming as though they were the same age and Kevin had just as much motivation as Ilya, he decided to take the leap to start his own business.
Kevin congratulates Ilya on all his success and gives credit to knowing that he was definitely an influence on Kevin to start his own business. If you have started your own business, there is probably someone that influenced you. Whoever it may be, it doesn’t matter, but look around you and think if there is someone that motivated you to do something bigger in life.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
Recently, we had to suspend a client due to nonpayment. In episode 202 of Journey to $100 Million, Erik explains this painful situation that left the Array Digital team perplexed.
This was a priority 1 client, meaning that they were top tier. Erik recently had a long face-to-face meeting, as he does every quarter, with this client and felt that he and the owner really connected. Three weeks after this meeting and this client had not paid their invoice. They were 35 days late and the next invoice had already come around.
Erik called both of the owners multiple times, left voicemails, sent emails, and even left messages to the administrative assistant that she said she had been passing along. Erik never heard back - not a word. So he ended up suspending the client’s services. One week later after the suspension, the client ended up paying the bill and their services were turned back on, but this situation left Erik on edge. He felt the lack of communication was peculiar, especially when we’d been forced to suspend their website and marketing initiatives.
The key takeaway here is this: if someone is trying to get in touch with you, just respond. No one wants to wait around for an email for 5 days until you have all the info you need to respond intelligently - they will think you are ignoring them. It is best when you get an email or phone call, even if you are not ready to have that conversation, to just let them know you got their message and you will get back in touch with them later. Just return the communication in one fashion or another. People appreciate it.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
In episode 201 of Journey to $100 Million, Kevin dives into the experiences of starting his first business. Kevin was only 23 when he founded this company. He had no money saved, no capital investments, no loans - nothing at all to start-up his website design company. For Kevin, this experience was very challenging and scary, and he speaks on how if it was not for his wife, he probably could not have made this happen.
When he first started this company, all he had was an apartment on a street by the beach with a couple of roommates. He set up a computer with basic software and started building websites. In doing this, he formulated a concept, created his own website, and started to market himself as the website guy. At that time he still had the stability of his day job and there wasn't a lot of risk at that point, until a year later when he quit his job and dropped everything to dedicate all his time to his business.
Stay tuned into future episodes to learn more about this experience: how he was able to fund this company, the challenges that came along with it, and how much he ended up making!
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
Here at Array Digital, we keep very detailed, meaningful KPIs (key performance indicators). In episode 200 of Journey to $100 Million, Erik explains a specific KPI that he was unhappy with after the second quarter of the 2019 business year.
Starting in the first quarter of 2019, we created a “change in MRR” (monthly recurring revenue) KPI. This KPI measures how much our MRR increased and decreased over the quarter. At the end of quarter one, we ended the quarter at about +$8,000 - which we were thrilled with! During the second quarter, we got a little more sophisticated and split this KPI into two pieces. We created “new MRR” (new work we had gained) and “loss of MRR” (work we lost). What we found was that in the second quarter there was a shocking loss of MRR.
We gained $25k in new MRR, but we lost $21k of MRR in the same quarter. So although we were up $4k, the amount of MRR lost was inexcusable. Every time we lose a client resulting in a loss of MRR, we call a lessons learned meeting and deconstruct what happened in order to avoid that particular mistake from ever happening again.
We never want to lose that amount of revenue ever again. So, for the third quarter of 2019, we set our KPI goal for “loss of MRR” to $10k. Erik is pushing really hard to keep these clients because our sales team is constantly bringing in new work and we want to make sure we are keeping that revenue!
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
The year was 2005 and Kevin was working for a large engineering firm. On the side, Kevin had been developing websites as a hobby, just like he had been doing since 6th grade. He had yet to consider the fact that he could continue this hobby as a career and make a profit. In episode 199 of Journey to $100 Million, Kevin shares the instance when he realized he was ready for something bigger than just sitting in a cubicle.
Although Kevin loved the engineering firm at which he was currently employed and appreciated the opportunity, he ultimately knew he wanted to start his own business. He started to explore and meet different business owners and individuals that began to request website designs, and for the first time, he was being offered money to build these sites! He started making money from these websites equivalent to what he was making at the firm he was working at. Once he realized he could make the same amount of money, if not more, he was hooked. He talked to his company about leaving to start his own business and the rest is history!
Be sure to listen in to the upcoming episodes where Kevin will be talking about how he started his business, the challenges, situations he had to deal with, and the groups & relationships he made that got Kevin where he is today!
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
Today’s episode is a special one! In episode 198 of Journey to $100 Million, Erik talks about a VERY special entrepreneur: his father, Larry Olson - and today is his birthday!
Erik’s father, Larry, was an entrepreneur for years after his service in the Air Force. Once he retired from the Air Force, Larry found a franchise that he bought into and then opened a video store by the name of West Coast Video that Erik worked at while in high school.
Larry eventually opened up a second store and needed help with all the inventory he had bought for the opening. Erik decided to help and took on the job of matching up the loads of VCR boxes with the actual videos (as we know back in the day they were separated in the store to prevent shoplifting.)
This was a very big task and every day Erik would get some friends together and go line up the boxes one by one and start matching them together. It took weeks to get this finished, but it ended up being a lot of fun for Erik and taught him a lot about hard work and meeting deadlines.
Larry would work until 11 PM at the store and then arrange the accounting books until sometimes as late as 2 am. He did everything for these video stores. It was a lot of hard work, but Larry persevered and always succeeded! Seeing all his father had done, Erik was shown what hard work really looked like and he learned a really big lesson about entrepreneurialism early on: you have to find people to trust and just let them do their job so you can focus on other parts of the business!
“I’m really proud of you Dad. It’s your birthday so I wanted to give you a special shoutout. Larry Paul Olson - Happy Birthday! I love you”
- Erik
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
As you may have heard in a previous episode, Kevin is currently reading multiple books to increase his knowledge in sales and to grow Array Digital. One of these books, which he has been reading with our Sales Manager Glen, is called SPIN Selling. In episode 197 of Journey to $100 Million, Kevin shares a big tip that he came across while reading the book thus far.
In SPIN Selling, the author, Neil Rackham, gives a lot of advice on a sales method proven to work through research studies. Within this method, he talks about how "closing tactics" do not work on larger sales. In smaller sales (at a couple hundred bucks), closing tactics can come across as pushy, but because they have the product you want and there will be no need to interact with them again, you still buy the product. For larger sales, you are dealing with companies that have to trust you. Because of this, closing techniques just do not work. You must develop a relationship to find the problems facing the company and discover solutions in order to make the sale, without being too pushy or aggressive with closing techniques.
Kevin agrees with this completely and it's how he has always operated. He has always had conversations with people and genuinely tries to understand their business. If the business is not a fit or they don't want to go forward, he’s not going to force himself upon them. This may take a lot of meetings and brainpower and may not always end in a sale, but it is what is necessary if you want to make the big sales!
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
In episode 196 of Journey to $100 Million, Kevin has a special treat for you all! He shares the books he has been reading as of late that have continued to teach him useful ideas/lessons that we have implemented here at Array Digital.
Kevin switches off between listening and reading the actual copy of these books. Sometimes it is hard to find time during the day to read so it's easier to listen to the audio version of these books during Kevin’s 30-minute commute to and from work. Some read, some listen, some do both - it is whatever works best for you!
Kevin has recently been trying to read on a more consistent basis and has made good progress throughout the year thus far! He is not intrigued by every single thing in these books, but shows that if you are able to pull just one little nugget of useful information out of each book, it is totally worth the time! If you take at least one new idea/lesson from the books you are reading and use it to improve your company, even in the most minor ways, then it was worth it!
To get a list of these books, check out the rest of our show notes on journeyto100million.com!
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
Here at Array Digital, we have a weekly management meeting every Monday morning. During these meetings, Erik’s first agenda topic is to review the to-do list from the previous week’s meeting to see what progress has been made. In episode 195 of Journey to $100 Million, Erik explains how a recent management meeting has helped him understand what tasks are most important to the Array Digital team.
In this meeting, when Erik asked what work had been done since the last meeting, he was frustrated upon realizing nothing had been done. Erik does not like the fact that the only work getting done is in the meeting itself. The goal should be for each person to do their work and then the four individuals in the meeting review that work to figure out the next step. It is essential to understand whether something is critical to the success of Array Digital. If a normal week goes by and the work does not get done, then that work is obviously just not important.
What Erik hopes to do now is acknowledge that if something does not get done, ask the team: “Is this really important?” and if the answer is no, just scrap the initiative. When you find that a task is just dragging, you have an important choice to make: either push it through or just understand it is not important and throw it out. If you start thinking about what is important in your organization, it can save you tons of time and money. —
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
In previous episodes, Erik has talked a lot about our onboarding process here at Array Digital. We are proud of this process because we understand how critical it is to being successful for our clients, and know how much communication and configurations are needed during this 2 to 3-week period. In episode 194 of Journey to $100 Million, Erik talks about setting expectations for this onboarding process we have created.
The onboarding process allows us to complete the work needed before we can actually produce the deliverables we were hired for. For a long time, we were not sure how we should handle this onboarding process and couldn’t decide whether or not we should get paid during this timeframe. We came to the realization that we were spending a good portion of time and energy during this period that was clearly billable work. Although you may not see evidence of the work, our onboarding process is real work, producing real deliverables.
After we realized that onboarding was billable work, we wanted to make it clear to the client that they should not expect to see any overt evidence of the work we are doing since they are still paying us. In our contract, we explain to clients that the first 2-3 week onboarding process is full of internal work that must be done in order to ensure success. The key is to explain this beforehand in a clear manner; you cannot just tell a client one time what they should expect and think that’ll sink in. When you sign a new client, you are best served by setting expectations for your onboarding period in order to prevent confusion and chaos in the future.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
Back in Erik’s project management days, he received an amazing opportunity to oversee 5 new projects. Being assigned to this many projects showed the progress he was making in his career, the respect he had gained from his superiors, and his enthusiasm towards this opportunity. In episode 193 of Journey to $100 Million, listen in as Erik shares a huge lesson he learned from one of those projects.
When Erik was reviewing each of these projects, he quickly determined one of them was in deep trouble. No one was content with the performance of the project including the client, employer, and team. After making sure the other projects were doing okay, he decided to focus his efforts towards improving the struggling project while he still could, before this became a failure. Although Erik put 95% of his time into this project, it never truly improved and no one could ever figure out how to make it any better. To put it frankly, this project was miserable for Erik. One day the client just canceled it and Erik’s 4 other projects were taken away from him.
Erik learned a big lesson because of this cancellation. Whenever you are overseeing multiple projects, do not just jump on the landmine. Erik should not have put so much effort into this one project once he saw that it was doomed; he should have just declared it was a problem and focused on his other 4 projects.
If something is outright failing, just let it fail. As an entrepreneur, this is obviously difficult because it is shoved down your throat to never give up. And of course, that holds true, but the reality is, never give up until it is really obvious you need to, because you can lessen the damage by ending a project.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
In episode 192 of Journey to $100 Million, listen in to Erik as he speaks on a very useful marketing tool: Buffer. Buffer is a tool for social media management that allows you to create a buffer (aka queue) of future posts and schedule them out.
Posting on your own is a good technique, but the problem when running a company like Erik is that you forget about posting on social media until late at night or when you are waking up early, which are not ideal times to post and engage with your target audience. So with Buffer, every time you think of a post at a time that may not be ideal, you upload it to Buffer which will then post it to the platform of your choosing at the time you’ve selected.
About a month ago, Erik experimented with his Twitter posting 10 times a day. There was no way Erik could post 10 times a day at appropriate times because he runs a company and is busy all throughout ideal posting hours. Therefore, Erik used Buffer in order to load up all the tweets for the day early in the morning when he has time and schedule them out. If you are looking for a social media tool that will get your message across at the right time, consider Buffer!
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
Kevin has previously been talking about guarding time, blocking time, and many different ways he plans to be more efficient on a day-to-day basis. In episode 191 of Journey to $100 Million, Kevin talks about the importance of time management and setting priorities in order to be more efficient and get the important work completed! This tip was given to Kevin from, friend and colleague, Zack Miller.
What Zack suggested for Kevin was to prioritize the tasks he has to do throughout the day as priority 1, 2, and 3. So, when looking at all the things he must do everyday, Kevin should write them out, and then give them priorities accordingly. Priority 1 is the tasks that you absolutely must get done, and cannot finish the day without - and then goes down the spectrum from there. Your goal should always be to avoid ending your day without getting through your priority 1, 2, and 3 tasks, but worst case scenario, you absolutely have to get priority 1 tasks done.
Once able to get priority 1, 2, and 3 tasks done, you know that you have accomplished everything that you felt was important for that day. There are going to be other things in play like meetings and one-offs that get thrown at you during the day, but if you are able to get the 3 priority tasks done, you are completing the tasks that are going to move you and your company in the right direction.
Every morning in our daily huddle, Kevin writes out his tasks for the day as everyone does. But, now when he writes out these tasks, he prioritizes them using this strategy. Any other tasks he has to do that are not priority 1, 2, or 3 still go on the list, but Kevin understands what he must finish first. The key here is to not plan your day around the clock. You should plan your day around finishing your priority tasks, and that is the end goal. By doing this, the important tasks will get finished, time does not get wasted on low-priority tasking, and you can continue to grow not only individually, but as a company - on a daily basis!
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
If you do not have a set advertising budget, what are you doing to acquire new clients? In episode 190 of Journey to $100 Million, listen in to Erik as he explains the importance of advertising when trying to grow your business. It has been shown that most legit businesses (businesses that have actual operations) need to advertise in order to get a steady stream of new clients coming in.
If you “advertise” through word of mouth, you are not exactly marketing for your company unless you are putting a real significant effort behind gaining referrals. Gaining referrals is great, but the main goal of advertising is to gain new prospective clients and customers that are attracted to your company and offerings. There are a couple different ways to do that, but for us as digital marketers we like to use websites, SEO, social media, and online advertising such as Facebook or Google.
In order to get a start, most companies will put an actual budget in place for advertising. When putting this in place, it is common for the advertising budget to be tied a specific percentage of the company’s revenue. If that percentage is low, around 1%, you are probably not putting a whole lot of effort into your advertising. You may be boosting some posts, but you are not really moving the needle. If you are just doing 1% of your revenue, you might as well cut it all together because you are not putting enough into your advertising to really see results.
If you want to move the needle, you need to be putting 5-10% of your revenue right back into advertising. It sounds like a ton, but it is a business expense you must bite the bullet on, because otherwise new business will dry up: money in should always be money out. This does not happen overnight, so it is smart to start with a lower percentage, but the goal should be to ramp it up to 10% in the future. If you do not have at least 3-5% of your revenue being pushed back into advertising, you are not doing enough to grow your company - bottom line.
In order to grow a company, you must have new clients calling and walking through the door. If you are not advertising, that is just not going to happen. Setting aside a portion of your budget for advertising can be very lucrative, although sometimes it may seem like a high portion of your revenue. That being said, when creating and monitoring an advertising budget, be sure to keep it as something you can actually manage that will not crush your company. If you do it right, you could see results that you never thought were possible.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
Kevin has recently been talking about how he plans to guard his time in order to better prioritize his tasking. In episode 189 of Journey to $100 Million, Kevin talks about how he plans to increase his work efficiency through a useful time management method called time blocking. Kevin does not have this strategy fully incorporated into his everyday schedule yet, but he knows what it is, how to use it, and plans to implement this strategy ASAP!
Time blocking is a type of scheduling method that allows you to block off fixed portions of time to work on specific tasks. For example, in a previous episode Kevin talked about how he needs sales to be his main focus for now. With time blocking, Kevin would set aside a specific time to solely focus on sales and prospecting. For him, he is going to have time blocked on Tuesday, Wednesday, and Thursday (Monday and Fridays are not the best times to sell and prospect). During these days, he is going to set aside a specific amount of time every week, on a recurring basis, to focus on everything sales (prospecting, pipeline meetings, etc.). Doing this allows Kevin to focus solely on the task at hand, and not worry about anything else at all.
The #1 thing you need to understand before you start time blocking is that you need to respect your calendar. If a time block is on your calendar - you need to fully respect that timeframe, and do exactly what you say you need to focus on. If you are strict with your time blocking, you can manage your time much more efficiently. The point is to focus on one task in that period of time and nothing else, which will help you get work done that must be finished, and allow you to avoid work that is not as critical to your success. If followed strictly, you can reduce wasted time, while also focusing on work that is of a higher priority. For time blocking to be successful, you must stick to it!
Kevin plans to start implementing this time blocking tactic by coming up with a whole calendar of time blocks, while also working in the meetings that are already in place. If you have a tool or tip on what works for you to focus on the important tasks, and makes your day more efficient - reach out! You can hit Kevin up through email: kevin@thisisarray.com, or reach out on Facebook or LinkedIn!
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
As Erik continues to do more speaking engagements, he realized the need for some sort of contract for these extra business ventures. In episode 188, listen in as Erik explains the contractual process he has created for these engagements, and his reasoning behind it.
Erik felt the need for a speaking engagement contract because he wanted to set expectations for the customers he plans on speaking for. Erik wants zero ambiguity between him and the customer, and aims to make it clear what the customer will receive from him. Within this contract, Erik lists out all the different things the customer should expect from Erik based on the conversations he has had with them. Things like how Erik will promote, when he is going to arrive, and the talk he plans to give are included in this contract. Erik’s goal is to handle these speaking engagements the same as any business transaction.
This contract is about one or two pages, has a signature block, and that's about it. Erik wants to keep these contracts simple for now. All that is done, is Erik sends the contact as a PDF by email and gains a signature from the customer, and countersigns as well to ensure what was talked about is agreed upon by both parties. Once he gets the contract back, he then knows everyone understands what the commitment is, and must stick by it.
If you’re doing extra activities where you have to commit to something, especially when there is money exchanged, Erik encourages you to come up with a simple engagement contract. This has helped Erik already, because someone that Erik spoke to about a speaking engagement never signed the engagement, thus Erik did not block off his schedule, and no time was wasted. These contracts help confirm that people are serious about hiring Erik for speaking engagements, just like any other business opportunity!
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
How do you manage all of the things that your team needs to get done? In episode 186 of Journey to $100 Million, listen in to Erik as he explains how we track our tasking here at Array Digital, and how we previously transitioned to a new software. A task tracker is a piece of software that tracks all of the tasks that need to be done within a company, and is essential to any business.
Going back to when Array Digital was a software development only company, we used a software called GitHub - which was perfect for our individual tasking when building software. As we transitioned into a digital marketing agency, we started to hack together different solutions and found the need for recurring issues, which GitHub did not offer. We did not want to switch task trackers if we did not need to, so we implemented a lot of processes in order to ensure that the tasks (most recurring) that we needed for operations could be completed.
After we fully transitioned to a digital marketing agency, we realized that we were jumping through a lot of hoops in order to get our tasks in order. We knew it was time to find a task tracker that was perfect for us. Erik gave this assignment to Jamal, our project manager, to research and find a new task tracker that was perfect for Array Digital. Jamal recommended switching to ASANA, and that’s exactly what we did!
Jamal laid out an entire plan to switch to ASANA. This plan was complex because we had to move every task from our old task tracker as well as the other systems we had put in place for our recurring tasks. After a great deal of work, Jamal got us all set up in ASANA. He set a date for us to switch over, and set up a training session for the team to learn this new software. After the switch date, we never used our previous task tracker again.
When you switch task trackers it can be very painful and complex, like if you were to switch accounting systems. Erik recommends making sure your existing tracking system is being used to its maximum capacity before switching to a new system. Switching task trackers has the possibility of being very bad and disruptive to your business, so you want to put off switching until you absolutely need to. The key here is to be patient when switching systems - and when you do, assign a team member full responsibility, and ensure they will make it happen properly without wrecking your company!
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
In a previous episode, Kevin talked about how the buzz we have created at Array Digital had a positive effect on our sales, but that is not the only aspect of our business that our brand awareness has helped! In episode 185, Kevin talks about the impacts on recruiting as a result of our brand buzz.
Recently, we posted a video that Erik recorded to our social media platforms stating that Array Digital is looking to hire a sales professional. The video explained the position while also stating some requirements that we are looking for within this position. We are currently trying to grow our sales team, and knew that this could jumpstart our process.
Within hours, this post got tons of exposure, with a large amount of likes and shares. We did not pay for an ad to boost these posts, all we did was post this video to our platforms, and we had tons of individuals reaching out to us! Not only that, but these resumes we are starting to receive are high caliber sales individuals that have the potential to be great assets to the Array Digital team. A lot of these individuals even have jobs that they are still in, but are willing to leave these jobs to come work for us!
This goes back to the buzz we have created. These individuals want to work for us so bad because of what they have heard and think about our company. What we are doing within our community is gaining traction, and it is really starting to show. We have candidates that are reaching out to work for us even when we are not hiring! They are so eager to work for us, they are just waiting to see when we have open positions. Our buzz is the fuel to this attention, and it’s all about what we are doing out in our industry.
What are you doing on the buzz front in your company, and is it affecting other aspects of your business? Are people raising their hand wanting to leave their company for you because you are doing extraordinary work? We are starting to see this happen to us here at Array Digital, and are excited to see where it takes us.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
Everyone once and awhile, Erik will have our team here at Array Digital post to social media on his behalf. In episode 184 of Journey to $100 Million, Erik explains some issues we’ve had dealing with Erik’s social media postings. In the beginning, Erik would have our team post every once in a while. The team would post things like if he had a video created, they would post that on his behalf. But, over time, Erik started to ramp up the quantity of social media content he pushed out on his personal brand account.
Erik’s personal brand is on four main channels: Facebook, Twitter, Instagram, and LinkedIn. As we ramped up the quantity of this content, Erik was not able to keep up with all the postings - and now we have a full time team member that takes care of all social media for us. Now, our social media expert is doing a lot of Erik’s social media posting for him. Most of these posts consist of a regurgitation of something Erik has already produced. We even use these Journey episodes as content on social media as well, creating a piece of content called an “audiogram.” Overall, the posts going out on Erik’s channels are something Erik has already said, done, recorded, or written about.
There have been some instances where a team member posted on Erik’s behalf in his “voice.” What that means, is that the team member would basically pretend to be Erik. A post like this would consist of a statement that would be posted on social media, and if you read it you would have no idea if it was actually Erik that said it, or someone else. But the implication was that he was the one saying this, and that is something that Erik felt uncomfortable with.
We have now learned to not do this anymore. Erik is completely fine with someone effectively repurposing content that he has created and putting it out in the world in a slightly different form - that is of great help. But, he does not want someone to pretend like they are him. It is not authentic, and Erik might not even agree with the content that is posted! This content could be a stat that Erik doesn’t know is true, could be contradicting, or maybe he does not even know what it means! Erik’s personal brand is just that, HIS personal brand! Everything that goes out on his platforms should be information that he 100% agrees with, and knows about.
The bulk of what Erik has on his social media is coming from previous content, and he is comfortable with that, he just needs a little help getting it out there from time-to-time. If you have someone running your content, Erik highly suggests that you do the same thing, especially for a personal brand. For a company brand, it is a little bit different. But for your personal brand, when someone is speaking on your behalf, make sure they are speaking your words, and not words that were created without your knowledge!
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
In a previous episode, Kevin talked about all we have done to create buzz for Array Digital within our operating area. In episode 183 of Journey to $100 Million, Kevin talks about how this buzz has impacted our sales! Creating awareness for your company is no easy feat, but the rewards you gain are well worth the hard work and dedication.
As we follow along our sales process, we are starting to see that prospects are recognizing our company from our podcast, social media, meetups, and all of the other business ventures we have capitalized on. Even our sales manager Glen experienced this while prospecting right when he started working for our company! This prospect knew who Array Digital was because Erik had previously invited them to Marketers Anonymous, and it garnered attention. This individual felt more comfortable with us, and knew where we stood within our industry. Because of this, it was very easy for Glen to talk to this prospect and get a meeting set up.
We are starting to realize that this buzz we have created is helping us out on the sales front. Take our Marketers Anonymous meetup for example. Most of our clients happen to be marketing directors and managers. These individuals are usually the decision makers in the bigger organizations, while the owners are out of the picture. Marketers Anonymous allows for us to meet a lot of these marketing directors and managers due to the atmosphere we have created, while also impressing them with this meetup we have created. While at this meetup, it also gives us the opportunity to get in front of these new prospects to warm them up, gaining leads and referrals.
Not only that, but when companies are ready to make a decision in their marketing, we are starting to see that they come to us because we are fresh in their mind. When you do good work, it gets noticed, but you have to put it out there!
This attention is only going to increase, because we are not slowing down - we are constantly pumping out this content! It is definitely a win for our sales team when you are able to walk in a room, and the prospect has already heard about our company, knows who we are, and see us as experts in our field. The buzz we have created has been a huge help, and we are excited to see what else is headed our way because of it!
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
Have you ever been pleased to be disappointed? This is kind of an odd question, but in episode 182 of Journey to $100 Million, Erik talks about a situation where he was disappointed, but came to the realization that this specific feeling of disappointment was actually a good thing!
We previously had gotten a deal for a relatively small amount of money: $1,200/month. This was a good deal, but it just wasn’t that big compared to the deals we had recently been getting. We had recently been getting multi-thousand dollar deals (per month) upwards of $10k a month from certain clients. So for us, getting a $1,200 a month deal for a project with a year long minimum engagement felt like a disappointment. It just didn’t seem like the size of projects that we had been getting.
This was interesting to Erik, because after he got over his initial disappointment of getting this new contract (which didn’t make any sense to him,) he started to embrace it! Erik realized the reason he was disappointed was because it had meant that Array Digital had transitioned from doing small projects for smaller clients, to bigger projects for bigger clients. At that moment, Erik realized that it was a good thing that he was disappointed, because it meant that we were no longer settling for small projects! That being said, we will still take on small projects, we are not cutting them off. But, we are going to start to do larger projects more often, that are also more meaningful to us.
At the end of the day, Erik was very happy and pleased with the fact that he was disappointed. This meant that Array Digital was growing as an organization and felt more confident as to the kinds of projects we could receive. Once we felt more confident in what we were doing, Erik knew that meant we would inevitably get bigger deals. We knew we were going to get bigger clients because we are ready for bigger clients - and that is exactly what has been happening!
This was a very interesting situation for Erik to see unfold. A year or two ago, a $1,200/month deal would have been seen as a big deal for us. We would have thought that this was a big dollar amount in the past, but now it does not have the same allure as it used to. We are getting used to gaining these bigger deals, and we are eager for more! So now, it is slightly disappointing when small deals come through, but we are very happy with this disappointment.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
Are you creating buzz for your company within your community? In episode 181 of Journey to $100 Million, listen in as Kevin explains how we have done absolutely everything we can to create a name for Array Digital in our operating area. The region we mainly service is made up of 7 cities, and is referred to as the Hampton Roads area. We have done everything we can to hammer away and create a buzz about our company within our community in order to get the word out about who we are, and what we do!
One of the ways we started to create buzz, was by creating a bold mission statement. Our mission is to dominate digital marketing in the Hampton Roads area. We have made this statement public, and it is completely out there including our social media platforms as well as our website. Not only that, but we created an even bolder vision statement. Within the next 10 years, we hope to grow to $100 million in recurring revenue. Stating this vision is one of the many ways we hope to stand out amongst our competition.
A couple other tactics we have used here locally includes a nonprofit giveaway contest that we run. What we do is give away a website and marketing guidance for free to a nonprofit organization that wins our giveaway contest. This giveaway is for a good cause, and we love giving back to our community - but it also creates a little buzz and gets people to know more about us. Additionally, Erik and Kevin apply for awards. Erik and Kevin apply for these awards personally as entrepreneurs, as well as apply for company awards within the industry. We have won lots of awards on both sides, and that has helped in the Array Digital branding.
Another great way that we have created awareness within our industry, is by Kevin and Erik holding board positions for multiple organizations within our industry. Erik and Kevin hold positions on boards like The Entrepreneurs Organization and the HRIC (Hampton Roads Innovative Collaborative) which allow them to make even more connections within our industry! Not only that, but this podcast/flash briefing you are listening to right now is another way we have created buzz! Journey to $100 Million gives Array Digital another outlet to get out into the world and talk about what we do!
Furthermore, Erik, Kevin, and even our team members speak at multiple events! This allows us to get in front of large groups and talk about what we know, whether it be entrepreneurship or digital marketing. Erik and Kevin are both open to speaking on a regular basis, so send them an invite! But, we don’t just love speaking, we also hold meetups of our own called Marketers Anonymous! At this meetup, we bring in expert speakers around the area to talk about marketing and new trends within the industry! This has been huge for us, and has allowed us to get in front of people that we want to do business with and creates even more awareness on a much higher scale!
There are many more things we do on a regular basis to create buzz like our expansion to Orlando, or our 100-150 social media posts a week. We are doing just about everything we can to create this awareness so that we can continue to grow as an organization. While we implement all these different strategies in order to talk about ourselves, we are not just all talk. We are walking the walk, and out there doing every single thing we say. Are you doing anything to turn some heads and get someone to notice you?It has been huge for us, and Kevin highly recommends it!
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer
Here at Array Digital, we have what’s called a KPI dashboard. KPI stands for key performance indicators, and this dashboard is a collection of those KPIs. In episode 180 of Journey to $100 Million, Erik shares with you all the benefits that come along with measuring and tracking your performance through KPIs.
Every Wednesday morning we look at and review our company’s KPIs after spending Tuesday afternoon gathering the data. We have a spreadsheet that is shown for the whole company at once, and it has about a dozen KPIs on there. These KPIs vary from things like how much new revenue we’ve collected over the last week, how much we’ve lost, NPS (net promoter score), the number of times we have posted on social media, and a whole bunch of other stats.
This started about a year and a half ago. Back then, we did not understand what KPIs were important, and what were not, but over time we continually refined our KPIs, and every quarter we updated our goals. We also have these KPIs color coded to where if we are below our goal, the KPI is automatically turns red, and if we have reached/exceeded our goal, the KPI turns green. What we noticed is that our KPIs always start off red at the beginning of each quarter, due to our goals being stretch goals. We are constantly stretching our goals in order to get better, stronger, and faster.
Over the course of the quarter, those red KPIs start to turn green and stay green if we do everything right, but sometimes they go back to red and toggle for a while before stabilizing as green. Recently, for the first time ever, our board was 100% green! This was very exciting and surprising for Erik because these goals were stretch goals, but also because the team was excited about achieving these goals as well. He was overjoyed to know that these KPI goals meant something to the entire team.
If we did not have a KPI dashboard, Erik is not sure how we would be able to measure success. We have defined success on a recurring operational basis based on this KPI dashboard. If something is important, and we want it done right, it must go on the KPI dashboard - because if it does not, we tend to ignore it. Not everything will go up there, but the things that we want to improve upon and are important to us, will! If it’s important, we put it on the dashboard!
If you do not have a KPI dashboard, start thinking about some of these numbers you can measure, and measure easily. You do not want to have KPIs that take a week to calculate every time you collect data. Think about numbers you can easily grasp like how much you billed last week, how many complaints you got, the amount of phone calls you receive - the opportunities are endless! Start collecting this data, and show your team what is going on! Your team and business will greatly benefit from this.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
Have you ever added automation in your business where automation was not needed? We have here at Array Digital. In episode 179, listen in to Kevin as he shares a couple examples of how we realized that you must be careful with what you automate within your organization.
One aspect of our business we tried to automate was the marketing for ourselves. We are a digital marketing agency, but when marketing for ourselves, Kevin came to the realization that we went a little overboard with automation through using gated content, funnels, and other automation tools. The reality was that we did not gain enough leads to deem this automation successful. We are a very personable, face-to-face, relationship type of company. If you hire Array Digital, it is a partnership: we sit down with you, spend time figuring your company out, and we understand that hiring us is a big decision. We understand when you hire us, you are putting faith in us with your entire marketing and advertising budget.
Because of this we can’t gain these types of deals by someone downloading an eBook. Yes, it will get people in our funnel, and grow our awareness within the industry, but all the work to gain this is not worth it. From the expenses of HubSpot, the content we push, and the team creating it, this automation just did not pay off. We ended up abandoning this automation about half way through, but we were stuck paying for the software. We still ended up using HubSpot for sales, but that is a high price to pay for just a sales service. Finally, the bleeding of the payment has stopped, and we learned a big lesson.
Marketing was not the only aspect of our business that we were thinking about automating. We were considering automating our sales process as far as appointment setting, tasking, and reminders to call prospects and what not, but stopped ourselves ahead of time. The reality is, that Glen (our sales manager) and Kevin are the only people on the sales team. They are not yet overwhelmed by sales and leads to the point where they can’t take care of these tasks themselves.
We now understand, before Array Digital goes and invests into another piece of software, it is important to take care of these tasks the hard way with the systems that we already have in place. This might be a little bit more difficult, but it’s what we must do for now. As we grow we are going to hire more sales team members, and then maybe we can put some automation in place. The key here is to be careful about adding automation too early and in places that you do not need it!
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
We recently got a loan from the bank, and Erik is pretty excited about it. In episode 178 of The Journey to $100 Million Podcast, listen in as Erik explains our reasoning behind extending the line of credit for our business. We already had a line of credit for $25k, and rarely used it. We would borrow a thousand here and there, and pay it back very quickly - but did not necessarily need the line of credit. But, the point is that it’s always there if we need it, and every time we use this money and pay it back, we are building up credit.
We recently got this credit line extended, which is the loan that Erik is speaking on. We now have a $75k line of credit. We are not tapping into it anymore than we have in the past, but it obviously gives us more padding in case we need it for certain situations. The main reasoning for getting a line of credit is for cash flow purposes.
For instance, let’s say you do a bunch of work for a client and complete it before you can even invoice the client. A lot of companies invoice using what’s called net terms. Say a contract is “net 30,” that means the moment Erik gives a client the invoice, they have 30 days to pay it. If you use net terms, that means that you are continuing to fund work until the client pays you back. So, you are putting out a lot of funds, and then you are waiting to get paid, equalling a cash flow problem. This is where a line of credit can be very helpful, but that is not why we extended our credit.
The reason we extended our line of credit is because we wanted to hire a salesperson before our PnL (profit and loss) allowed us to do it. If our company were to grow organically, then we would wait until we had enough profit every single month on a consistent basis, and that profit would go towards the new hire. Additionally, this salesperson we wish to hire should be a positive return on investment. In other words, however much we are paying for salary, that person should bring in more than that amount in revenue. That's unlike a typical employees who, realistically, are expenses. You want to minimize expenses, but when it comes to an investment and someone that is going to return money, you want to maximize that. Because of this, we wanted to get a salesperson in place as soon as possible and before our cash flow organically allowed it, hence the reason we extended our line of credit.
We have not tapped into this extended line of credit yet, it is there just in case - everything is looking good. Having this safety net in place gives Erik and Array Digital a sense of security. If you do not already have a line of credit, talk to a banker. It is easy to set up, and doesn't cost anything (unless you’ve had a balance for a long time.) This credit can give you comfort, while also helping with cash flow.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
In episode 177 of Journey to $100 Million, Kevin brings attention to an issue that he has seen with some of our top clients, our highest paying clients, and clients that we have built a very strong relationship with. These clients are very comfortable with us, they like us, they trust us, and have full confidence in us. So you may be thinking, what’s the issue here?
Every other week we send out a digital marketing report to each of our clients sharing the clients’ data, along with a video our digital marketing manager creates explaining the successes or failures of their marketing campaigns. What we found, is that since some of these clients are so comfortable with us, they do not watch these reports. They do not interact with the reports, and sometimes it is even difficult to get them on a call or meet with them to discuss this data every month due to their full trust in us. The problem is, we still need to get in front of them, and sit down to make sure there is full transparency, as well as ensuring that there is no business changes that we are unaware of.
Recently, we had a face-to-face meeting with a client of ours. When in this meeting, we asked if they had been looking at our video reports. They told us they had not been reviewing the reports, because they had been so busy due to the fact they had their best month ever in over three years! That is awesome, and they thanked us for having assisted in that - but, while we were doing a great job for them, they were not listening to our reports and recommendations or interacting with us.
When we are not constantly in communication with clients, we run the risk of clients growing apart from us, or having a business change that we are not aware of. For this particular situation, Kevin talked about how a lot of great things came from this meeting. A lot of aspects came to light, a lot of positive was brought out of it, and more importantly, a lot of tasking was created due to this meeting. If we did not sit down with this client, none of this would have happened.
Even though you may be performing well for a customer and doing a good job, you can’t let them fade away and have months go by without talking to them just because they are happy with your work. It is crucial to make sure you are doing something to check in with clients, get in front of them, and have them spend at least 30 minutes to an hour with you to keep the relationship going. It is very important, and it can even help you find other opportunities and improve your work. If you are off a clients radar, and not a part of the conversation, you are going to find out issues when it is too late.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
When we are talking to a new prospect, one of the things we actively try to do is put ourselves in their shoes. In episode 176 of The Journey to $100 Million Podcast, Erik talks about the strategy we use when trying to acquire new clients. When we are selling to these prospects, we want to understand exactly what their challenges are when it comes to running their business, while also focusing on getting this prospect leads.
Here at Array Digital, we work with a lot of different businesses, and we’ve seen quite a bit. We actually act a lot like consultants for most of our clients when it comes to giving them business advice. A lot of times when we are talking to a brand new prospect, we have a pretty good idea what is going on within their business, and the problems they may face. But, the best thing to do is get them to explain to us exactly what is going on. We need to understand, from their perspective, what their problem is that we could possibly assist in solving.
When Erik first started off on his own, he would make assumptions on why clients were coming to him for help. Around 50-75% of the time, Erik was right in these assumptions because he had been in the industry for a good amount of time. But, the issue was, he would make big assumptions of what the full problem was, which was a mistake. Fast forward to today, and Erik tries his best to not assume anything as far as what a prospect’s problems are. He wants the client/prospect to state precisely what their problem is. We want them to talk much more than we do when we sit down with them for the first or second time in order to understand what they feel their problem is, and express their vision for the future.
The key here, is getting the prospect to explain to us what success looks like, based on their budget. We want to understand how many leads they are looking for, how much revenue they hope to increase, and what their vision is. Once we know that, we are able to go back to the drawing board, look at their digital marketing presence, and come up with a plan to bring back to them. A lot of times, we hold two or three meetings before we actually ask for the prospect’s business. This is a lot of work, but it allows us to establish a very tight relationship centered around what the prospect needs. We may bring ideas to them, but we discuss it, and that allows the prospect to pick and choose what they feel is best for them.
This is the best way to acquire new clients in our eyes. As Ian Altman says, you have to put yourself in the shoes of the buyer. You are about to form a partnership, and you want to understand exactly where they are coming from, and align your ideas with theirs! When you do that, it is beneficial to both parties.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
In episode 175 of Journey to $100 Million, listen in to Kevin as he talks about a very exciting comment that a prospect shared with us. Kevin recently met with a prospect for a second time, that happened to be a franchise business with a couple partners involved. Over the course of these meetings, Kevin and our sales team had been spending about an hour per meeting talking business & marketing, sharing how Array Digital could help their organization.
What happened that was so exciting, was that this prospect called us a strategic partner for their business. Why is this so important? Because Kevin strives for prospects to think this way about our company. Not only that, but we still have not sold this prospect yet, they are currently in the sales process, yet still referred to us as a strategic partner. Furthermore, they also referred to our competition as vendors, allowing us to stand out. We have been trying to drive home this message that we are a strategic partner, and Kevin was flattered to have already been referred to this while still being in the sales process.
Array Digital is not interested in being a vendor, one-off, or a project based company. We strive to be partners and that’s it! If you are not interested in being a partner, participating in the marketing campaigns & strategy meetings, or participating in the monthly calls that we require - odds are that you are probably not a good fit for us. But in this case, even just halfway through the sales process, this prospect already identified us as a strategic partner. We still must talk about budgets and solidify a basic strategy for them, but we hope to sign very soon, and are excited for the work our future holds.
This was a huge win for Kevin. He really wants everyone to understand the type of business that we are running. We aim to run a company that gets results, and builds not only partnerships, but long-lasting relationships as well. That is how we will continue to grow this business. As we go through our new sales process, making this clear will be a huge step within the process. It is very exciting to have a prospect identify us as a strategic partner up front before we sign them, and it offers a clear difference between us and our competitors.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
As you may of heard in a previous episode, we have recently discontinued one of our services here at Array Digital. In episode 173 of Journey to $100 Million, listen in to Kevin as he shares with you the outcome of discontinuing this service. We had 30 clients that had previously used this, and from these 30 clients, the total revenue per month was $891 combined. Unfortunately, we had to reach out to each client and let them know that we were discontinuing this service. We let them know there were a few options for them, as well. They could either upgrade to a different service, or we could refer them to a company that could help them out.
Some of these clients were upset and some were worried, however this led us to an opportunity where we could upsell and give them better services. As a result, we transitioned from having 30 clients using this service to 3 clients in this category. Not only that, but we went from $891 a month from 30 clients, to $5,200 a month from 3 clients. That is a 480% increase! Plus, instead of having 30 clients for this service, which lead to a lot of administrative work, headaches, and possible issues that may arise - we now only have 3 clients for this service!
Discontinuing this service was huge for us, and we are really excited about it. We feel bad about the clients we had to let go, but we did the best we could to help them out and get them transitioned. It is important to take a look at your business and evaluate the services you have, and see which ones are on the low end that are not worth your time, as well as not making you any money. If that is the case, see if there is an opportunity to reach out to them, and possibly upsell. Of course, in our case, we're discontinuing a service that forced us into this situation. But, it ended up in our favor with a 480% increase!
Overall, we see that although discontinuing this service may have negatively impacted some of our clients, we saw an opportunity for growth, which ultimately benefited our company by bringing in a significant increase in revenue. Sometimes the tough decisions can be the most favorable for your company. We are excited about this change, so stay tuned!
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
Do you use social media to express your personal thoughts and views on the world? Or do you use it for personal satisfaction? Maybe you use it to try to get business value out of it? In episode 172 of Journey to $100 Million, listen in to Erik as he shares some tips on how to use social media in the business world. There is no right answer to these questions, and a lot of people use platforms like Facebook or Instagram for purely personal reasons. Some use it to share pictures of their kids & family, drinks/food, or whatever they want.
These posts are perfectly fine if you use those platforms for personal reasons, but with business purposes, really think about the strategies you wish to employ. Are things like posting about drinks by the pool, hanging with friends, or going to a party going to help you business? The key here is to think about how you can separate social media from your personal and professional aspects.
With a platform like Facebook, you can have a personal profile that you lock down and only your friends, family, or whoever you allow will see this page. Then, you can also have a business page that you set up for your business or personal brand that is wide open to the world. You can then use that business page to make a business account on Instagram. If you use platforms like this, really take some time to think through your objectives. Think: why are you doing this, what is the purpose, and what is the objective behind these business accounts?
Erik’s main objectives are to obtain new business, get referrals, and to be seen as an authority figure in his industry. He also hopes to help entrepreneurs that are younger and have not gone through the experiences he has. That is what he cares about and what he hopes to accomplish, which are topics he posts about as well. There is more to his personal brand strategy, and has even written down this strategy for himself and Array Digital as well.
The point here is to think through what you want to do with social media for your business, and stop posting irrelevant content. Most people just post random stuff without a clear reason for doing so. Posting things like drinks by the pool should not be on business profiles because it won’t achieve your objectives. If you haven't defined objectives, that is step number one. If you have these objectives defined, you must be diligent and disciplined and avoid doing something contrary. You want to extract as much value out of social media, before it extracts value out of you!
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
In episode 171 of Journey to $100 Million, Kevin talks about our sales policies we have recently put together here at Array Digital. We have never created sales policies before - it used to just be Erik and Kevin hitting the streets and closing deals. But, now that we have Glen (our new sales manager), and plan to hire more sales team members, we realized a need for structured sales policies within our organization. If we hope to hire new sales team members in the future, it is crucial to have sales policies in place.
These sales policies include standard procedures and regulations within our sales teams. These sales policies are not yet complete, and still a work in progress, but as we continue forming this, we are going to add to our policies and fine tune it just like any other document that we have. Throughout these sales policies there are many different aspects, and in this episode, Kevin goes into depth about a couple.
One of the aspects we cover is a minimum commitment term. This is something you must ask for as a salesperson within our company. When asking for a commitment, we ask for (by default) a 12-month minimum commitment. If that doesn’t work, the prospect has some leverage to go down to 9 months or 6 months, but we always start off going for 12 months - that is what we want and is our standard ask.
Another aspect we included is an agreement policy, for example a “valid for only 7 days” agreement after we send a contract to a prospect. We ensure that these agreements cannot be copied from prior agreements, and must also be signed by either Kevin or Erik. We also cover pricing in within policy. Under no circumstances do we lower prices or give discounts. This plays into our fundamental professional services as well. We require these services for all clients, and a salesperson cannot sell any services at all without them.
Payment options is one of the most important aspects out of our sales policies, because you need to get paid! In the payment section of our policy, we cover things like ACH, credit cards, and checks. At Array Digital, we prefer default ACH, but you have the ability to use credit card if need be. If a bigger company is not capable of either, we can take a check, but we must ensure that this is a client that we are comfortable taking a check from. Also in this payment section we cover things like commissions, operations, and how the sales team integrates and works with the operations team. We also speak on how involved the sales team should be, to ensure that we are not pulling in too many resources when trying to make a sale.
These are just a few things that we have to embody in our policies. If Kevin were to hire another salesperson, he wants to be able to say: here are your policies, here are the things you have to follow, and here is what I expect from you. Do you have sales policies within your organization? If you don’t, don’t worry, because we just recently made ours and it is growing every day!
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
Happy 4th of July everyone! As you may recall, Erik spoke on a previous episode about how we analyzed all of our clients and grouped them by how much revenue they produce on a monthly basis. In episode 170 of Journey to $100 Million, listen in as Erik explains why we got rid of our hosting only clients here at Array Digital. After grouping our clients, we found that we have a rather large bottom-tier group of clients. These clients pay us less than $100 per month, and all have one service in common: hosting only.
What is hosting only? In the past, when we were building websites over the years, we would get paid by project. After we finished building the website, we could either give the code to the client and they could host on a server of their choosing, or we could host it for them - thus birthing our hosting only service. We started to host for these clients as it brought in extra revenue for us. We were charging about $10 a month at first for hosting, which is the going rate. We were not trying to make a killing, but instead trying to get some recurring revenue going.
Over time as we morphed into more of a digital marketing agency, we got away from providing hosting only as a service. We stopped offering it to new clients, and the only people that had this service were old clients that were legacy. We have been trying to convert these remaining legacy hosting only clients to other services we actually sell, like unlimited content changes. But, a lot of them have resisted to upgrade. These clients were just not interested, or our sell was not a compelling enough reason to change. We have been trying to do this for about two years now.
After we did this analysis to figure out who was in this hosting only category, we concluded that we really did not want to support these clients anymore. The total monthly recurring revenue from all these hosting only clients combined was only $1,000. The proportion was way off, and even if we jacked up the price, it still would not be enough to justify. So, we decided to get rid of hosting only.
This has happened before where we have discontinued services, and it’s always somewhat of a painful process. You have to really think through what services you want to keep long term. Then the services that just don’t fit anymore, unfortunately you have to rip off the band-aid and tell your clients you are going to discontinue it and they either need to upgrade to one of your current services, or migrate to another provider.
That is our plan with our hosting only clients. We have reached out to them, and our sales manager is trying to contact them one more time to let them know we are truly getting rid of this, and then see if they want to upgrade. If not, we will coordinate with them so that they can take their files and go to a hosting company that is going to be way cheaper than us, and a better fit!
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
In episode 169 of Journey to $100 Million, Kevin talks about how we are now using our CRM platform to stay organized and track performance within our sales process. We currently use HubSpot as our CRM platform here at Array Digital, but have not really been using it for all of its worth. Recently, we have just been using HubSpot loosely to store contacts and deals, but it is not something that we fully live in. Only recently, has HubSpot become something that is really important for us to fully utilize.
Glen (our sales manager) and Kevin sat down and re-did our entire sales deal pipeline. This is because, if we plan to grow our sales process beyond Kevin, Glen, and Erik, we must be able to have faith in our CRM platform. When there are just a few individuals running sales, it is easy for everyone to know what is going on, talk, and meet all the time. Between the three, there is very good clarity. Not only that, but as of now, we are not a high transaction type of business. We usually bring in a client or two a week, and that allows us to easily keep a good pulse of what we are tracking and to know what we are doing.
But, Array Digital is growing. This means that we are going to have more people coming in on sales, and we need to have all this information in place. It has been okay how we have been using HubSpot in the past, but now it is time to live in HubSpot. Glen is now going to be required to keep his contacts and deals up to date in HubSpot, and Kevin will be running reports on this information. This is not to keep tabs on Glen, but instead to make sure everything is organized and up to date. If we were to hire another salesperson that may not have as much experience, it is essential to know this information is organized and up to date. This will help us monitor a new sales employee, track their success, and most importantly - help them improve and coach them.
It is essential to see who has what account, and who is tracking what company so that there is no overlap and allows us to run forecast reports. We are just now starting to figure this out, so be sure to listen in on future episodes to learn more! We are going to plan to have sales pipeline meetings weekly in order to ensure everything is up to date. This will ensure that our contacts, pipeline, notes, and calls are all up to date. We will review where we are in the pipeline, how much revenue we should expect, and see if we can start forecasting what the next week/month is going to look like. Right now we use HubSpot, but if you use other CRMs that you feel are more beneficial, please reach out!
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
Have you ever heard the concept of a mastermind group? In episode 168 of Journey to $100 Million, listen in as Erik shares with you what a mastermind group is, as well as how it has benefited him throughout his career. When in a mastermind group, you are surrounded by minded individuals, and get together on a regular basis to talk about your business, how you can grow your business, and discuss different techniques you can try in order to get ahead.
Erik goes to a couple different mastermind group meetings, but one in particular is interesting. This is because, this mastermind meeting in particular, is a mini-mastermind; meaning he meets with just one other person: Kevin Griffin. Kevin Griffin is an old buddy of Erik’s from his software development days. Kevin and Erik still keep in touch because they have a lot in common and are both trying to grow their agencies. They have been getting together for coffee about once every two months for many years.
This meeting is always last minute. Erik and Kevin schedule their meetings just about a week before, and catch up and talk about what is going on in each others’ professional lives, as well as bounce ideas off of each other. Since they have a history, and have done a couple of projects together, they have seen each others’ businesses grow and morph over the years - adding context as far as the updates they are providing each other. These meetings are a really good time for Erik and Kevin to sync up with one another, catch up, and learn from each other.
When you are in a mastermind group, your goal is not only to share, but also to learn. If you are just sharing, and not getting anything in return, that does not make for a good mastermind group meeting. You really need your mastermind group to be a collection of peers. Something has to be in common, and you must be aligned. You can not be in a mastermind group full of 75 million dollar companies, when you are just a 1 million dollar company. There are very different concerns and struggles between those two groups.
If you do not have a mastermind group, a mini-mastermind, or someone that you meet with on a regular basis to bounce ideas off of, Erik highly recommends doing so. It is important to see what others are doing, or to get new concepts you haven’t been exposed to. It doesn’t take that long. As a matter of fact, when Erik and Kevin Griffin meet, it is usually just an hour at 8am. Not that big of a deal, it doesn’t require juggling a lot of different events or calendar items, they just put it on their calendar - and do it!
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
On episode 167 of The Journey to $100 Million Podcast, listen in to Kevin as he shares with you the common fears a client may have before and after a sale. These fears arise with any business, and we have dealt with them at Array Digital on multiple occasions. These fears that clients may have, are both real and imagined. Your client may be imagining some of these fears, but at the end of the day, these fears are still in their head.
In the first 90-days of signing, a client is on edge, and they are looking at every single thing that you are doing. These new clients are very particular, easy to make mad, documenting everything, and are looking for you to mess up. The key to these fears, is to be aware that they exist. As a sales person, your goal is to close the sale, and hand them off to the operations team. Obviously, you still stay in contact, but the operations team are the ones communicating after the sale, meeting with the client, and doing the work. Because of this, it is essential to let your operations team know about these fears. Here at Array Digital, we have taken the initiative to let our operations team know about these fears that our clients may have after we sign them. We want our team to be aware, sensitive, and communicate on a regular basis.
Some fears include: spending too much money, being taken advantage of, or mistrusting us to provide the correct services. They also want to be sure that they are not going to be embarrassed by the decision that they made. These decision makers are surrounded by their peers, or may have VP or CEO that they have to answer to. If their decision goes down the drain, they are going to be embarrassed because they are the ones who made the decision. In some cases, it could lead to termination of the decision maker.
Theses are just the most common fears - there are plenty more out there. When you think about your business, think about some of the fears your clients may have, and remember these fears will remain with them for the first 90 days after they sign. Come up with a plan and process to make sure these fears are eased, and talk to these clients to make sure that things are good to go. Create a process for these first 90 days, and stick to it!
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
Recently, we have been spending a lot of time trying to figure out who our “best” clients are. In episode 166 of Journey to $100 Million, listen in as Erik explains how and why we are categorizing our clients here at Array Digital. Believe it or not, Erik had been in business for 9 years, with Array Digital the past 2 years, and still did not know who our top clients were.
Erik had an idea about who the top 1 or 2 clients were based on revenue. But, after the top 2, he really did not know. Erik decided he had to work out a process for figuring this out. He went to Katya (who runs our books) and got a list of all our clients, and the amount of revenue they pay us on a monthly basis. After we sorted that, Erik had a rough understanding of who was at the top of the list.
Even though Erik now had this list of our top clients, he did not have any way to demark between our different types of clients. So, Erik looked at the data and saw a couple of patterns. Erik realized that some clients were spending a lot with us, a majority were spending in the middle range, and then there were some outliers at the bottom spending less than $100 a month. He then categorized these clients into different priorities.
There was priority 1,2,3, and 4. Priority 4 being the $100 or less clients. Those priority 4 clients were mainly hosting-only clients, meaning that all we do for that client is allow their website to live on our server. Once we had a grouping, we were clearly able to see who our top clients were.
Based on this grouping, Erik now knows who the top 5 or 6 clients are. We decided to treat these top priority clients like VIPs. What that meant was we would be able to give them some extra services. Every single one of our clients is still going to get the services they were promised, but VIPs are going to get just a little bit more. Be on the lookout for a future episode on how we plan on dealing with our hosting-only clients!
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
If you are an observant individual, you may have picked up on the fact that Erik is now referring to himself as Erik J. Olson. On episode 165 of Journey to $100 Million, listen in as Erik explains why it is important to differentiate yourself from others for the sake of personal branding. Erik’s name has actually deviated quite a bit over the years. Sometimes he would just say Erik, sometimes Erik Olson, and he has always signed his name as Erik J. Olson - but he rarely referred to himself that way.
The reason he uses his first name, last name, and middle initial is because he needs to distinguish himself from the other Erik Olsons in the world. Ironically, just down the street from Erik, there is an owner of a construction company by the name of Erik Olson. Not even a week ago, someone asked if Erik ran that company. Erik realized that when it came to his name, there was brand confusion.
Erik has been referring to himself this way on this podcast, as well as social media. Even though the spelling might not be exactly the same as his name for some people, it is close enough to confuse people. If you have a name that is somewhat common, or other well-known people in the world have the same name, think about using your middle initial - some people actually use their middle name and don’t use their first name at all.
The point here is to stand out. Refer to yourself in a name that is as unique as possible. What you want to do is narrow down the number of people it could be a match to. There are hundreds of Erik Olsons running around, but far fewer Erik J. Olsons. Think about how you refer to yourself, what your personal brand name is, and refer to yourself in a name that people will remember and won’t get confused about.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
On episode 164 of Journey to $100 Million, listen in as Kevin talks about everything new dealing with sales going on here at Array Digital. As you may already know, Kevin’s main focus of the company is to bring in new revenue. Recently, we hired a sales manager to bring on to the Array Digital team. Glen, our new sales manager, has had a lot of experience in the sales world, while also building large sales teams
Glen has surprised Kevin over the past couple of months. This is because Kevin did not have that high of expectations when hiring a new sales manager. He assumed that no salesperson could bring in more revenue than himself or Erik. This is because Kevin and Erik know their business the best, sell hard, are confident and passionate, and feel that their expertise allows them to make the most sales. With Glen, this was not the case whatsoever.
Kevin and Erik don’t do cold calls, they don’t prospect, and they are not sales people - but Glen embodies all of this. Glen has been with us for about 2 and a half months, and was given a quota with 3 months to get up to speed. He has now hit his quota for the quarter as well as each month, and has already broken his quota for June halfway through the month! To date, he has brought in $11,850 of monthly recurring revenue. That is amazing, and Glen is just getting warmed up.
So far, Kevin is very impressed and excited having Glen on our team as we grow our sales process. We are going to need sales professionals if we are going to hit our $100 million dollar goal. Glen has been putting together some really good content for not just the sales team, but for operations as well. Kevin will be coming at you with a lot of sales information as we go through this new process, and is excited to share the progress and success, as well as failures. Be sure to tune in to future episodes to learn more about all we are doing with sales!
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
Erik recently had a discussion with one of his buddies at the gym that had to do with how people dress at work. On episode 163 of Journey to $100 Million, listen in as Erik discusses his opinion on dressing up in the workplace. This individual Erik had a conversation with comes into the Array Digital office every once in a while, and sees that our employees are dressed casually. He was confused, because in his day job, he works at a corporation where everyone dresses up in nice slacks, a button up shirt, and sometimes a tie. Here at Array Digital, we rarely do that.
This is not the first time Erik has been questioned on why he does not make his employees dress up - a couple of different individuals have asked him this over the years. Erik’s answer is simple: he doesn’t care! What Erik cares about is if his employees are producing quality work, getting this work done on time, and if they are meeting our core values. That is what is important! No where in Array Digital’s core values does it say you must dress up. If you put on a tie, you are not a better person for that!
All that being said, there is a perception when you meet a new person. In our case, it is when we are meeting a new prospective client for the first time. Still, Erik would never ask anyone to wear a tie, but you also do not want to look like a slob. First impressions are hard to overcome. For example, say you are pitching a lawyer for the first time. You are going into their domain where they are dressing up in suits, so you shouldn’t be wearing shorts, flip-flops, or jeans. The key is to think about the situation you are walking into.
All that being said, if you are in the office: Erik does not care what you wear. Not only that, but even Erik came into the office wearing shorts last week because he had no meetings, and it was hot outside! It didn’t affect his quality of work, his ability to lead the company, or his ability to collaborate and communicate. When you are thinking about your employees and staff, think about what matters and what doesn’t. Think about your core values, serving your customers, doing the best work you can, making money, and growing your company. Those are the things that matter!
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
Do you celebrate wins like you discuss losses? On episode 161 of Journey to $100 Million, listen in as Erik explains the importance of celebrating wins with your team, and not focusing solely on your losses. It is okay if you don’t celebrate your wins the same as losses, because Erik occasionally does the same. Losses are actually something Erik digs into deeply, and likes the opportunity to figure out why/how we lost, how to get better, and how we can ensure we do not make the same mistake again.
But what about wins? There are a lot of wins that happen in your business on the way to achieving your goal. For us here at Array Digital, Erik is not going to let his guard down until we have achieved our $100 million goal. Even when we hit this goal, Erik explains there is going to be more that he wants to achieve. But, between now and the time we achieve our goal, we must celebrate wins.
A lot of wins happen in our business, on a daily basis. These are small wins: things that you should recognize in the moment and declare that it is a win. It is important to understand that it is okay to say something is good, even when you know there is something bad that can still be fixed.
One of the ways we do this at Array Digital, is in our everyday huddle, everyone speaks about their plan for the day, any issues they might have, and most importantly, their win from yesterday. This win can be personal or professional, we just want to hear from everyone on the team what their wins are on a daily basis.
Beyond that, there are wins in your business that happen often, like signing a new client for example. These are the sorts of wins that you can be celebrating all the time. It is okay to recognize these wins and celebrate a little bit. Maybe take your team out to lunch, bring a cake in, or just say great job to everyone on the team. People like to be thanked, and if there's an opportunity to thank them, just say thank you! Celebrate the wins in your office, because it is going to be a long journey, and you don’t want to wait until the end.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
On episode 160 of Journey to $100 Million, listen in as Kevin explains the importance of trading value while meeting with prospects. As you are trying to grow your business, it is essential to be prepared to trade value for the time you spend talking to prospects. For us at Array Digital, we either set up an initial 15-minute phone call, or an hour long meeting that includes a full digital marketing review in order to start a relationship with potential clients.
Even in this 15-minute call, we make sure that we are giving value of some sort. If you have a 15-minute phone call with Kevin, whether you decide to hire us or not, he is going to do the best he can to give you some useful information. We might not be a good fit, and may go our separate ways, but Kevin guarantees that you will get some sort of value out of the call.
The same goes for the hour-long meetings. In these meetings, we sit down with a prospect, and have a full digital marketing review for them. We spend a lot of time developing these reviews, and even give them a copy. Information like their online presence, website, social media, SEO, etc. is included, and we hope that this is of value to the prospect. Whether or not we do business with these clients, we leave these reports with them no matter what.
If you sit down with us here at Array Digital, or just have a simple 15-minute call, we want to ensure we are bringing value. By doing that, we hope that even if the client does not sign, that they will tell someone else that we are worth the time, we give good information, and that they recommend meeting with us. Bringing value to the table can lead to gaining referrals from prospects!
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
Whenever we get a new client Erik likes to do something a little bit different, and a little bit special. On episode 159 of Journey to $100 Million, listen in as Erik shares how a handwritten letter, and being different, can go a long way with clients.
You may be asking, why a handwritten letter when you can just send an email? And the reason behind it is that a handwritten letter is different, and not expected. When was the last time you got a handwritten letter from anybody? Whenever we are onboarding a new client, Erik receives a task to send a handwritten letter to that client. A handwritten letter is a signal that we are taking the relationship very seriously. It is worth our time to sit down, and write a handwritten note. Because hopefully, this client sees this as an indication that they are of value to us.
In the card, Erik shares his thanks for this client putting their trust in us, and that we look forward to working with them. Not only that, but he also included his business card and personal phone number and shares with them that they can give him a call at any time if there are any issues. In some cases, Erik has not even met this person that he is writing this letter, but he understands and knows that this is the decision maker that he is talking to, and wants to give them peace of mind.
It is very important that you do things differently. Yes it is time consuming, yes Erik could even automate this handwritten letter if he wanted to, but he is not going to do that. It only takes about 5 minutes to write this letter, and these clients are worth way more than this 5 minutes. It shows our new partners and clients that we care, and also gives them the ability to call the emergency line before a situation escalates. Think about what you can do that is a little bit different, it is really worth while.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
Whenever we lose a client, we hold a lessons learned meeting between all of the people who were involved in the project. On episode 158 of Journey to $100 Million, listen in is Erik explains how we have improved our lessons learned process by properly holding lessons learned meetings.
What we used to do, is during these meetings, we would sit together with our team members for about an hour and a half, and all take notes in our notepads about the situation that caused us to lose a client. After the meeting, one team member would write up these lessons learned in a Google Doc, in order to ensure we would always remember these lessons - and have a way for us to go back to look at them if need be. After this Google Doc was written up, Erik realized that this document was an incomplete list of what we had taken away from the situation. The person who took up the task of writing up the document, only mentioned the notes that they took during the meeting - creating a loss of certain lessons. We were missing a couple of aspects that other team members felt were important, and sometimes these lessons were even perceived differently by other members of the team. Even though we were having these meetings, we were not able to capture all of the lessons learned.
Ironically, there is a lesson learned from this lessons learned meeting: how we should properly conduct these meetings in the future. Moving forward, instead of everyone writing their personal notes in their journal, we planned to open up a Google Doc on the conference room T.V., and type out these notes as we go. Instead of trying to reconstruct these lessons from incomplete memory, we were going to lay it all out right then and there. Although this may make the meeting a little bit longer, by the time the meeting is over, we will have a very accurate representation of all that was discussed and all the lessons learned. We always want to ensure we capture these lessons correctly, while also doing it all in one meeting.
If you are going to have a meeting, then it should be the most efficient meeting possible. Get everything out in the open, write it all down, come to conclusions, and then once you walk out of the meeting - there is no need to talk about the meeting anymore! Do not waste your time on these meetings by not properly communicating or documenting them. It is all about communication, so make sure you are communicating properly!
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
Do you have a list of your top prospects in the area you service? On episode 157 of The Journey to $100 Million Podcast, listen in as Kevin shares how Array Digital has recently developed a top 100 prospect list comprised of our dream clients. We filled this list with the best companies in our area that produce the most revenue, are the most recognized, and could benefit from the services that we provide. For years we felt these companies were out of reach and too big for us to go after, but that is not the case anymore! Now, we have put this list together in order to pursue these organizations to the best of our ability.
Throughout this process, we have gone through and verified that each of these prospects are great companies to go after, and fit our ideal customer guidelines. Within this list, we know who the right people that we want to talk to are, and how we can market and advertise to them, while also having our sales team calling and making appointments to get in front of these prospects. If you do not have a list of your dream clients that you are in pursuit of, start putting it together - it is never too early to start getting ahead. Be sure to listen in to future episodes to learn the processes we are going to put into place in order to get in front of these prospects!
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
Every once in a while there is a new platform that comes out and challenges the status quo. On episode 156 of Journey to $100 Million, listen in as Erik talks about a newly emerging platform taking social media by storm: Tik Tok. Tik Tok is not a major player quite yet, but the app is attracting a lot of attention. Tik Tok is a rebranding of an app called Music.ly, and is catering to a younger age group - mainly of the high school age range. This app is a way for people to make funny “skits” and videos to different music or soundtracks. Erik has heard about this app a lot recently due to the fact this platform has been seen as a potential threat to Instagram.
Because of this emerging social media platform, Erik wanted to take a look at Tik Tok, since social media is a huge piece to digital marketing. Erik was not exactly interested in making these music videos on the app, but instead was interested because this app was an emerging trend in the digital marketing industry. Whatever industry you may be in, you do not want a trend to explode, and know nothing about it - because then you fall behind. Industries are always changing, so it is always smart to be aware of what is happening and not ignore it. Keep listening to what other industry experts are saying, and if you keep hearing the same thing over and over again, there’s probably something to it and you should check it out. The last thing you want is to be caught off guard!
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
Have you ever gotten an email from a client and you’re not exactly sure what they are trying to say or asking for? On episode 155 of Journey to $100 Million, listen in as Erik shares how he responds to these types of emails, and how these tactics can save you a great amount of time. This happens to us a decent amount at Array Digital where a client (or really anybody) will ask us a question, but in a vague way. When this happens, it is easy to be unsure about what is being asked of you, and more importantly, you do not know what answer this individual is looking for. Erik used to try to decipher these emails, and then would answer the question he thought was being asked. If he could not figure out what the specific question was, he would reply with answers to more than one question that they could have meant to ask. Erik used to try to anticipate or interpret what these individuals were asking.
What Erik found was, a majority of the time he tried to do this, he was incorrect in his interpretation. The question he thought was being asked was not the question at all, and in trying to figure this out, he was wasting a lot of time and energy to answer the wrong question. Now, Erik found it was helpful to reply back asking for confirmation of what the email meant, while also giving an explanation for why he did not understand the email. When you communicate through email, it is crucial to understand what the question is - so nothing is left unsaid, and problems can be taken care of in a better manner. Erik used to write these long (multiple paragraph) emails, and came to the realization that he would not want to read an email like that himself. Because of this, he started to ensure his emails were short, and quick to the point - and that led to him getting the answers he wanted! Streamlining your email process can help reduce miscommunication, and problems can be solved - faster!
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
Have you ever been in a situation where you feel like a train wreck is about to happen? Today on The Journey to $100 Million Podcast, listen in as Erik revisits a situation in which we had to make a game-time decision, and had to decide whether or not to take a big risk. One of our clients that had an e-commerce site had been having some issues. Black Friday was right around the corner, and we had to decide whether or not to try and improve the site before their biggest day of the year, or just to cross our fingers and hope for the best.
This client had been having problems with the site all through the fall of 2018, and we had made a big change in October in order to improve the site overall. As we were watching this site throughout the month, we started to see that some performance issues were creeping back in. Because of this, we anticipated a problem with the site on Black Friday, knowing how many visitors there were going to be due to the promotions being implemented for the holiday. We debated if we should take massive action (which is very risky), or if we should just hope for the best and trust the site. We wanted to make sure that our client was not in a situation where something could go wrong on their biggest day of the year. Want to know what decision we ended up making? Tune in on today’s episode!
Have there been instances in your company where you had to decide very quickly what you were going to do to take care of a client problem? Let Erik know! Reach out at erik@thisisarray.com, or @iamErikJOlson on all social media!
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
When you are thinking about your company and its goals - are you doing your job as a lifestyle? Are you working to live or living to work? Are trying to build something bigger than yourself? Or, are you just getting by? Today on Journey to $100 Million, listen in as Erik explains the importance of going the extra mile while trying to grow a business.
It is not easy to build a company, and it is going to require a little bit of extra work. If you want to build a company, a 9-5 work week just isn’t going to cut it. How do you expect to get ahead if you are just putting in the minimum amount of work that is required just to keep a job? If you want to get ahead, and if u want more than average results, you have to put in more than average work. No need to brag, don’t get lazy, just put in the work and you will see results.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
Do you have certain services that you wish every client had? Today on The Journey to $100 Million Podcast, listen in as Kevin talks about requiring fundamental professional services for each of your clients. We started requiring fundamental professional services about 6-8 months ago here at Array Digital. These professional services are ones that we include in every single contract or proposal that we send to a customer regardless of what other services that they may get from us. We do not do this to make extra money. Instead, we do this to price ourselves out of the small work we don’t want to do, as well as we feel that these services are something we have to provide in order to have a successful relationship with the client.
These services include things like the digital agency of record, reporting & reviews, website optimization, advertising optimization, dedicated project managers, as well as other services. This may sound like a lot of stuff, and may not apply to you, but as a digital marketing agency - we feel these are some of the services that must be added in order to have a successful overall strategy. No matter what we sell to a customer, they have to get this service. If they do not want these services, then the client is probably not a good fit anyways. These services truly help us do the best job we can. Some of this stuff takes time, but is always worth it, and you can do a better job for every client you have.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
On a regular basis, we evaluate the services we provide to our clients. Around 6 months ago, we added a service which we called call-tracking. On today's episode of Journey to $100 Million, listen in as Erik explains why we recently stopped offering this service to our clients and prospects. Call-tracking is when you list a specific phone number that goes through a third party system on an ad/site page in order to understand where certain calls are coming from. Even though this number is different from the office number (so you understand where these calls are coming from), your office number is still the number that rings. The reason for this is because as a marketer, you want to be able to show that there are calls stemming specifically from your ads or other work you may be providing.
The problem with this is that you must verify these calls that are coming in to ensure they are leads, and not just spam or a returning customer. In doing this, it takes an army of employees/interns to do this and listen to every single call. What we found in this verification was that only 1/3 of these calls were actually leads. We were spending an enormous amount of time and money to confirm these leads - and we suspected that our clients did not care. So, we went out and asked if our clients if they cared about this service, and an overwhelming majority of them stated that they didn't care, or just didn't respond - so we dropped the service. Why were we actually tracking phone calls, if we knew a majority of these calls coming in were complete garbage? When you have the opportunity to simplify your offerings, especially if it is not proving value, do it! The last thing you want to do is take on the burden of extra expenses, and carry them with you to every new client/prospect. If no one cares, don't do it!
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
When dealing with an unhappy client, how do you remedy the situation? On today's episode of Journey to $100 Million, listen in as Kevin explains the difference in responding to a client that is unhappy via email vs. picking up the phone. When a conflict arises, it is easy to default to a simple email. An email is easy to shoot back, you are able to "take care" of the situation more quickly, and you are able to avoid the possibility of getting talked to in a not-so-nice manner. But, when you send emails back and forth, especially in conflict situations, sometimes the situation can worsen.
When receiving or sending an email, it is possible for the tone to sound mean or angry depending on how you read it. Recently, there was a situation with an unhappy client, and we emailed back a response in order to quickly assist this client. Although the response was intended to be nice and we actually even granted a favor, it escalated the situation. Instead, this email was translated by the client in the wrong tone - and the client was upset at the email. This just goes to show how easily an email can be translated incorrectly. If we pick up the phone and talk it out, these types of situations can get resolved in an easy and nice manner - and end a lot better. You may even realize a client is not actually upset at all, you may have just read their email wrong. The phone isn't broken, so pick it up and give your clients a call. Because, in some cases, an email can turn into a nightmare.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
Do you ever go live on social media? Today on Journey to $100 Million, listen in as Erik shares how and why he has just started going live on his social media platforms. Recently, Erik has been going live on Twitter and Instagram when he records episodes for this podcast. One big reason for this is due to the fact that when you go live, the algorithms allow you to get maximized exposure. That is what is so cool about going live: you get that big bang right off the bat. The algorithm rewards you, and sends all of your followers a notification if they are currently in the platform, or it can even pop up on their phone if they have certain notifications turned on in their settings.
Not only that, but after you go live, you can even share it on your feed and share it like a normal post or story as well (depending on the platform you are using.) The more often you go live, the more confident you get, and the more comfortable your audience gets seeing this content and interacting with you. We currently live in a world where social media platforms and their algorithms are dictating consumer behavior and pop culture. You can either fight it, or you can embrace it!
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
In the past, Array Digital was involved with software development, web development, and even created mobile apps. Digital marketing has always been a part of what we do, but over the past couple of years we have switched to digital marketing 100%. Because of our previous work, we still have past clients calling us today to ask for services that we may no longer provide. Today on The Journey to $100 Million Podcast, listen in as Kevin shares the importance of helping out these past clients that are no longer a good fit. Kevin recently had a previous client reach out that wanted a new website, with support and hosting as well. After putting together a full digital marketing review (as we do for every prospect) - we realized that they do not have a need for any of the digital marketing services that we have to offer.
We came to the conclusion that all we could do to help them was to build a website. Because of this, Kevin was up front and told them he did not want to waste their time, so he would listen to what they wanted, take notes, and if he felt they were not a good fit - he would recommend them to a developer that he trusts. Right off the bat after the prospect started to explain what they needed, we realized they were not a fit. Kevin gathered these notes and told them that he would refer them to two local companies that could help out; we wanted to take care of them and point them in the right direction even though there was no business in it for us. The key to success is helping out others, and you want to do that wherever you can. Be out there helping people, and it’ll come back around!
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
As you may already know, we recently hired a sales manager here at Array Digital. Because of this, Glen (our new sales manager) and Kevin are now doing the bulk of the day-to-day selling, freeing up a lot of Erik's time. Today on Journey to $100 Million, listen in as Erik shares with you what he plans to do with this free time. Erik figured this time would be best utilized by focusing on our marketing efforts for Array Digital. We are a digital marketing agency, but do not have a team member focused on the marketing specifically for ourselves. We do market for Array Digital, but sometimes we find that since we prioritize client work, Array Digital does not get as much love from the staff as they should.
In increasing our marketing efforts, one of the objectives is to increase the SEO value of our website. But, we don’t want to just rank well on Google, we want to ensure that consumers are clicking on our links as well. Most people only focus on coming up in Google search results, but do not focus on the second step - you want people to actually click on your links. You have complete control over your search results ranking and click through rate (CTR), so listen in on today’s episode to find out what steps Erik is taking to increase our SEO efforts!
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
What are you watching on Netflix? You may think this is the most ridiculous question to be asking, but when you go to a networking event and meet someone for the first time, what do they ask you? Listen in on today’s special edition episode of Journey to $100 Million where guest host Zack Miller explains how you can stand out from the crowd! At these networking events you are most likely being asked “What do you do for a living?” or “What company do you work for?” and then you have to belt out your perfectly choreographed elevator pitch, and go with the motions.
Instead, you should be trying to build relationships with these individuals you are meeting. Now, how does asking them what they are watching on Netflix have to do with anything? Well, there are over 139 million subscribers to Netflix currently. So, if you go up to someone at a networking event, ask them what they are watching on Netflix, and you happen to be watching the same thing (often times people are due to the amount of people that watch Netflix) you have something to talk about. You are able to form a real relationship, and you can start building off of that relationship and form it into amazing opportunities. People love Netflix, and they binge it like crazy! Listen in on today’s episode to learn more about standing out from the crowd!
Want to reach out to Zack? Find him everywhere @zackmillersays!
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
Today on Journey to $100 Million, listen in as Kevin talks about a situation that comes up every now and then at Array Digital, and has always gotten us in trouble depending on which way we go. At Array Digital, we consider ourselves digital marketing experts. We spend a lot of time coming up with strategies for each client as we prepare to onboard them. But, every now and then, a client will insist on their own strategy that they have developed in-house.
Typically, the problem with this is that these strategies our clients come up with on their own, are not strategies we recommend. Our strategy is comprised of in-depth research, and is reviewed very thoroughly with our team members. If we have already prepared our strategy, and have a clear reason why we do not feel like the client's strategy is going to work, we need to say something. We can either implement the strategy this client has come up with, and give them a transparent warning on how we feel about the strategy. Or, on the other hand, we can stick to our guns, and tell the client we do not recommend this - and turn down the business. Listen in on today’s episode to learn which way you should go in certain situations!
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
At our office space here at Array Digital, there are very few open parking spots. We have 3 reserved spots that say they are reserved for Array Digital and our guests, but that's it. Listen in to Erik on today’s episode of Journey to $100 Million to learn why none of these spots are reserved specifically for Erik or Kevin. At the start of working at our current office space, Erik would park in the same spot every day. Because of this, some employees were passing on that parking spot even if they got to the office before Erik, although the spot was not reserved specifically for him.
This was not how Erik wanted it to be, so he put the message out that if you get to the office first, you get to park in the best spot. Erik has never been a fan of entitlement for a CEO, C-Suite, or any executive at all. He feels that everything in business should be based on merit. If he does not get to the office first, he does not get the premier parking spot - if he doesn’t chime into where we are going for company lunch, the team gets to choose. No one should ever feel entitled just because you started or are running a company. Everyone should have a say, and no one should treat you like a king/queen just because of your title. The lesson here is: drop the entitlement, no one likes it!
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
Today on The Journey to $100 Million Podcast, listen in as Kevin shares the final step in his 11 step process on how you can foster growth in your organization through investing in customer experience. Whenever you are dealing with clients, it is essential to understand how you are doing from their perspective. In step 11 of the customer experience process, you are able to track how you have been performing for your clients. To do this, we use a tool called net promoter score.
This management tool is used to gauge the loyalty of the firm's customer relationship. To use this tool, we send out a one question survey to a client asking how likely they are to refer us to a client or colleague. The key here is to send this out to every single one of your clients - even the ones you know may give you a negative score. You want to be as honest and transparent as you can with this NPS score you are receiving. Depending on the score you receive, there are different ways you should handle this feedback. Listen in on today's episode to learn how to analyze these scores, and how you should handle them!
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
Not too long ago, we lost a client because we were not properly tracking our deliverables with a set timeline. What we mean by a deliverable, is when we form a contract with a client, we say we are going to do a certain number of services, for a certain amount of money. Today on Journey to $100 Million, listen in as Erik explains the importance of tracking your deliverables, and streamlining communication. In this case, for a number of reasons, we were pushing our deliverables back until everything lined up. What we did not realize in doing this, is that we missed the very first month of sending out a newsletter for this client; we lost track of the fact we had to do this.
Because we missed this deliverable, we are now working through the process steps on how we can track our deliverables to ensure that this never happens again. We now have a known onboarding period for our client, with a specific section in the contract stating these terms. We state specifically to not expect any deliverables for the first 3 weeks. This is because it takes time to get the scope of work firmly in place, get credentials, and onboard the client overall. The key here is to make it very clear what your timeline is, especially if you know it is going to be awhile before you stop pumping deliverables out. Once you know that timeline, track those deliverables very closely!
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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
Today on Journey to $100 Million, listen in as Kevin shares the tenth step in his 11 step process on how you can foster growth in your organization through investing in customer experience. When at step 10, it is time to have a 90 day check-in with your client. At this step, the business owner or account manager should schedule a lunch with the client. Although it is a lunch, you do not want to just have lunch and chit-chat, but instead ensure that you accomplish the goal of having a productive meeting.
At this meeting, you should review the progress and accomplishments thus far in your process. It is important to get back up to date and discuss your client's business goals, as well as talk about any changes that may arise. You want to ask how their sales are going, how’s growth, and if there are any issues. If there are any issues or changes, see if there is anything you can do to help with those. As entrepreneurs and business owners, there are not a lot of people able to vent or talk to about what is going on within the organization. If you are that person that can assist with those issues going on, it can do wonders for the relationship!
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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
Here at Array Digital we have several core values, with the first core value being honesty. The importance of honesty is that it is the foundation for everything else that is layered on top of it. Today on Journey to $100 Million, listen in as Erik explains the importance of honesty in the workplace, and shares a lesson learned of his own dealing with honesty.
If you cannot trust an employee to be honest, everything else is going to fall a part. An employee that cannot be trusted, cannot be given responsibilities. And if that employee cannot be given any responsibilities, they will not be able to do their job, and you must get rid of them - quick! Listen in on today’s episode to hear a real-life experience Erik once dealt with in college, and why honesty is the first core value here at Array Digital.
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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
After you have done a good job for your client, it is time to trigger yourself to now ask them for something. Today on The Journey to $100 Million Podcast, listen in as Kevin shares the ninth step in his 11 step process on how you can foster growth in your organization through investing in customer experience. At this point, we now know the client is happy, had a check in, gotten them a referral and so forth. If the client is not happy, you may not get to this step, or should skip this step as a whole. If they are happy, it is time to get them a referral
When asking a client for a referral, do not ask for a referral from just anyone - doing this will not allow your client to pull it out of their mind quickly. Instead, ask for one specific referral, and sit down and talk to them about how they can best refer you. You may want to send over a sheet of the different kinds of people/organizations you like to work with, as well as a list of your services. This will allow you to kick off the process where a client is referring you work multiple times throughout the year!
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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
Have you ever had a client try to get out of a service contract? Today on Journey to $100 Million, listen in as Erik explains how we handle clients that try to bail on their contracts. Currently when we sign new clients, they are signed on as a monthly client, and are required to make a 12-month minimum commitment. There have been some instances where clients have wanted to stop their service with us before their contract was over - and are looking for new ways to take care of these situations.
In the past, we used to enforce a clause that demanded payment if a client tried to bail, but that is no longer a part of our process. If a client is not happy, we want to give them the opportunity to get out of their contract - our goal is never to put handcuffs on our clients. Erik is even debating getting rid of the minimum 12-month commitment for this reason. Since we are brainstorming new ways to handle these situations, we would love to learn more about different types of models that you all may use in your organizations. If you have any methods or tips, please reach out and let us know at erik@thisisarray.com! Enjoy the episode!
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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetup
On today’s episode of Journey to $100 Million, Kevin shares the eighth step in his 11 step process on how you can foster growth in your organization through investing in customer experience. At step 8, you have been servicing this client for a while. They’ve gotten to feel out your team (and vise versa), everyone knows the progress being made, and they are beginning to become more of a promoter. If everything is going smoothly, it is time to offer them some business by getting this client a referral.
If you have a referral to offer, that’s great - but ensure that it is quality. You never want to refer business to someone you wouldn’t do business with yourself. If you do not have a referral, learn the best ways to refer this client, and give your best effort to gain them at least one quality referral. If you put effort into this step, it will put you on the fast track to gaining a new client promoter. Listen in on today’s episode to learn why getting your clients referrals can boost your business relationships by leaps and bounds!
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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
Happy Friday everyone! Today on the Journey to $100 Million Podcast, we have a special treat for you. Erik AND Kevin on the same episode! In this episode, Erik and Kevin recorded a recent trip they took to Richmond, Virginia to visit some of our clients.
On this drive, there was a lot of discussion on SEO and how it continually changes. Not only that, but they mention the SEO capabilities of YouTube and how Array Digital has continued to push into the media realm. Array Digital has morphed and changed over the years, so listen into today's episode to hear what Array Digital has planned for the future!
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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
Do you want to understand how you are performing for your newly signed clients? A 30-day check-in makes this possible! Today on Journey to $100 Million, listen in as Kevin shares the seventh step in his 11 step process on how you can foster growth in your organization through investing in customer experience.
A 30-day check-in could entail a stop into the client's office, a phone call, or even just grabbing lunch. This check-in will assist your organization in understanding what you may be doing well, what you may be doing poorly, and shows the client that you care about their performance and well-being. You are able to relay this better understanding you have just gained back to your team, and adjustments can be made. Listen in on today's episode to learn how to implement a 30-day check-in process!
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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups
We do an awful lot of advertising and marketing for our own agency here at Array Digital. When you market for yourself, there's a concept of you can either "build brand equity" or you can "sell." Today on Journey to $100 Million, listen in as Erik shares with you which direction you should head in. There are some companies that are 100% building brand equity, some that are 100% selling. What many don't realize, is that the key is to have a blend between the two.
Recently, we have been constantly giving value by writing articles, producing a podcast, putting on meetups - but ask for nothing in return. What we discovered was everything that we have been doing, has been 100% building brand equity. We decided to inject some sales into our advertisement messaging in order to grow our business from all this value we continue to provide. Give today's episode a listen to find out why it's important to always have an "ask" at some point.
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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
After signing a new client, it is not only important to identify what that client's expectations are, but to exceed them. Today on Journey to $100 Million, listen in as Kevin shares the sixth step in his 11 step process on how you can foster growth in your organization through investing in customer experience.
There are many different strategies to exceeding expectations with a client. You can do things like treating deliverables with urgency, surprise clients with extras, send hand written letters, and overall just go the extra mile. Listen in on today's episode to better understand how you can exceed your clients' expectations!
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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
Onboarding is the one step where you absolutely cannot mess up. If mistakes are made, this new relationship you have just formed can get off to a rocky start. Today on Journey to $100 Million, listen in to Kevin as he shares the fifth step in his 11 step process on how you can foster growth in your organization through investing in customer experience.
When onboarding a new client, it is crucial to have an onboarding process in place for each department or team member involved. You must ensure you have really locked in this process, and are constantly are trying to tweak and improve it. There are many different steps you can take to ensure you have a solid onboarding process like scheduling a kickoff meeting, making sure billing is understood, and much more. Listen in on today's episode to find out what other steps you can take to ensure you are properly onboarding new clients.
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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
Have you ever had a really bad breakup in business? Have you ever burned a bridge? Today on The Journey to $100 Million Podcast, listen in on an experience Erik had with his previous employer that he still thinks about to this day. Erik was in a situation where he disagreed with how the last company he worked for was operating. Because of this, Erik and a co-worker made a decision that ended up burning the bridge with his previous employer.
At the time, Erik felt that he was justified in doing this because of his disagreements with how the company was handling certain situations. Today, Erik regrets doing this, and is confident if he were to go back to the same situation, he would handle it differently. The key here is to understand that no matter the reason you may want to leave a company, you should always try to leave on as good of terms as possible. Don’t burn that bridge, you’ll feel better and everyone will do better because of it.
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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
Once you have signed a client, the real work begins! Today on Journey to $100 Million, listen in as Kevin shares the fourth step in his 11 step process on how you can foster growth in your organization through investing in customer experience.
You’ve worked your butt off: you’ve defined the ideal client, had the first interaction, and have decided to sign this client because they are a good fit. But, signing this client is just the beginning. Now it is time to start converting this client into a lifelong customer that will give you positive referrals and 5 star reviews! Not only that, but you must ensure you have a contract process, hold debrief meetings, set up accounting and billing, and much more. Listen in on today’s episode to learn more on what you must do after signing a client!
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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
After a custom software development conference Erik spoke at a good while back, he heard an attendee talking negatively about him afterwards. This was due to the fact that Erik used to not utilize formal contracts for prospects back in the day, and instead just sent proposals to be signed. Today on Journey to $100 Million, listen in as Erik was able to grow and learn from this negativity, and make it a positive experience.
Instead of getting angry or annoyed at what he overheard, Erik decided to go up to this individual in order to see what he could learn. Erik asked about the benefits of using contracts and what this individual recommended. Because of this, Erik was able to understand how contracts could be beneficial when signing new clients, and developed his own contracts for prospects. Fast forward to today, and we never work without a contract here at Array Digital. This just goes to show that even in painful situations when you may feel humiliated, there are times and opportunities where you can learn and get stronger!
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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
It is easy to get caught up in your sales process and excited in the moment after meeting with a prospect. That prospect may love your offerings and push for the deal, but that doesn’t always mean they are going to be a good fit. Today on Journey to $100 Million, Kevin shares the third step in his 11 step process on how you can foster growth in your organization through investing in customer experience.
It is essential to step back and reflect on these first interaction meetings after they take place. You should always look at the prospect’s business and get your entire teams’ opinion on the possible deal. You want to ensure a prospect is a good fit before singing them, and you want to be able to exceed the expectations of a prospect. If you are not able to exceed a client’s expectations, then they are not going to be happy or want to continue with your product or services - which results in a loss of revenue. There are a couple of questions you can ask yourself when determining if a prospect is a good fit. Listen in to Kevin on today’s episode to learn what those questions are!
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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
While Erik was in China at his Entrepreneurs' Organization (EO) conference, he learned a very important concept from the keynote speaker. Erik learned that over time, a lot of companies will continually innovate. This innovation allows for other companies to come in and swoop up business because they can satisfy those consumer needs at a lower cost (since they are not wasting as much money and time on innovation.) That got Erik thinking about Array Digital.
Today on Journey to $100 Million, listen in as Erik explains why we decided to get rid of a specific service here at Array Digital. There was one innovative service we offered that took us a tremendous amount of time, had a relatively high cost associated with it, and was not immensely important to our clients. We realized we did not want to innovate past what our clients wanted. Our goal should be to always focus on what our customers want, what we do best, and execute it tremendously. Want to know what service we realized we no longer needed? Listen in on today’s episode!
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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
Creating a promoter out of a client starts before a prospect even becomes a client. Today on Journey to $100 Million, listen in as Kevin shares with you the second step in his 11 step process on how you can foster growth in your organization by investing in customer experience. Your first interaction with a prospect sets the groundwork for how this client may think of you or your organization if they end up signing. It is always important to communicate how you are different, be transparent & honest, and lay out expectations out front. Make sure your first interactions are thought through in a thorough manner, and you have a process that you are trying to continually improve!
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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
While managing a young company, the last thing you need is to be wasting money. Today on Journey to $100 Million, listen in as Erik gives you tips on how you can thoroughly assess your bank statements. Every time a bank statement comes in, Erik makes sure to look at each transaction in great detail. This allows Erik to understand our spending, where our money is going, why it is going there, and allows us to see if any transactions are fraudulent or no longer needed. Listen in on today’s episode to understand how you can save your company money!
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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
If you do not know who your ideal client is, how is it possible to convert those clients into promoters? Not only that, but how would you be able to give those clients the best experience possible? Today on Journey to $100 Million, listen in as Kevin shares with you the first step in his 11 step process on how you can foster growth in your organization by investing in customer experience. There are three main questions you should ask yourself when identifying your ideal client. Listen into today’s episode to find out what those questions are!
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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
Recently we had been sending out newsletter emails, but we did not know where exactly these individuals came from, and how they were on our distribution list. We knew a lot of these people were friends and family, and wanted to clean that up because it costs money for each person in the system.
Today on Journey to $100 Million, listen in as Erik shares with you our decision to build a concrete email distribution list, as well as adding text messaging to our process. We realized we were not being proactive in reaching out to people that have expressed interest in our services, and knew that needed to change. Erik decided it was time to build up a newsletter distribution list, start giving people valuable info, highlight our services, and build this list up over time!
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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
Are you converting your customers into promoters? On today's episode of Journey to $100 Million, listen in as Kevin explains the importance of tracking your customers' journey with you, your staff, and your products/services. When doing this, it is important to remember that your customers' experience is the key to it all. When you are able to turn new customers into happy customers, that will turn into your organization receiving good reviews, as well gaining new business!
Over the next couple of episodes, be sure to tune into Kevin as he will be sharing with you his 11 step process of how you can turn your customers into promoters, as well as give insight on how you can retain your clients longer!
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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
Erik and Kevin recently took a day trip to Richmond, VA to get lunch with a brand new client. While in Richmond, they decided to meet with not only that client, but a prospective client, as well as a social media influencer. Today on Journey to $100 Million, listen in as Erik shares the importance of cramming in as much as you possibly can when you are in a new city, region, anywhere! When you go out of town, you are only there for a short period of time, so if you are able to meet with multiple individuals to make better use of your time - do it!
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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
Today on Journey to $100 Million, listen in as Kevin shares the third step in our process when interacting with new clients: kickoff meetings. This is a very important step, because we are able to introduce our entire team to new clients. Kickoff meetings give us the opportunity to talk about the process we hope to implement, communicate the timeline of our campaigns, what we may need from them, and much more!
During these kickoff meetings, we really get to understand the client, and more importantly, they get to understand us and what to expect. This is where we communicate our strategy to help grow their business. This is the first hands on meeting we get to have with new clients - it allows us to strengthen this brand new relationship, and set expectations. Want to learn more about kickoff meetings other than just this episode? Listen into Part 1 on Journey to $100 Million!
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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
While Erik and Kevin were standing in line for the bathroom on a plane ride to Orlando, an unexpected situation hit them by surprise. A random woman asked them about their Array Digital t-shirts, and from there an opportunity had risen. This woman happened to be a sales representative from Orlando in the billboard industry - and a great resource to potentially have. On today’s episode of Journey to $100 Million, listen in as Erik describes this situation he found himself in, and how he conquered it!
As you may know, we are continually expanding to Orlando, and are trying to find individuals to help us grow our connections in the region. This woman ended up being a great connection, all stemming from a random conversation! Want to hear more about this story? Tune into today’s episode!
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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
Who is your ideal customer? Odds are, most people do not know the answer to this question. It even took us a long time to figure this out for us here at Array Digital.
Today on Journey to $100 Million, listen in as Kevin shows you the importance of identifying your ideal customer. To do this, it is essential to understand different buyer personas for your typical customer - while also creating different buyer personas for the multiple industries that you serve. Look at the customers you have, do the research, and start creating customer persona documents to find your ideal customer!
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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
In the past, Erik explains how he used to not understand how he should handle negative feedback. In some cases, this negative feedback was bottled up - which doesn't allow your team to learn. Today on the Journey to $100 Million Podcast, listen in as Erik explains the importance of not only sharing positive feedback with your team members, but negative feedback as well. Harboring negative feedback can even harm the growth of your organization. Understanding negative feedback can help you improve as an individual, and as an organization as a whole.
Share the good, share the bad, and be completely transparent! No one should ever be left in the dark.
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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
On today's episode of Journey to $100 Million, listen in as Kevin shares the importance of KPIs (key performance indicators) within our organization. About a year ago, KPIs were relatively foreign to us, and we had none in place. Since then, we have really dialed in with our KPIs for individuals, departments, services, and the company as a whole.
KPIs have become very useful for us, but it took time to develop them correctly. These key performance indicators now allow us to see our progress, and what we need to work on! Listen in on today's episode to learn how we use utilize our KPIs!
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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
On today's episode of Journey to $100 Million, listen in as Erik talks about his recent trip to China! Erik is on the board for the EO (Entrepreneurs' Organization) Southeast Virginia region. Every year, the global EO organization gets together in a different area for the global leadership conference - and this year it happened to be in China!
Erik explains how amazing this experience was, and shows how beneficial it is to be a board member for a professional organization! That being said, there are other aspects you must take into account when making these commitments. Listen in on today's episode to find out more!
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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
Are you setting the right onboarding expectations before you sign a new client? Today on Journey to $100 Million, listen in as Kevin explains this is something we have struggled with in the past and improved upon. It is really easy to get excited when selling in front of a new prospect, but it is essential to ensure that you take some steps to put expectations and a timeline in your proposals. You must make sure the client understands the full process, how long it is going to take, and what to expect! Doing this will save you a lot of time and energy.
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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
As your career and business grows, you may think you can’t afford or even need a business coach. Today on Journey to $100 Million, listen in to Erik as he shares that isn’t the case. In the past year Erik has been working with award-winning business man, Zack Miller, to help grow our organization. Zack has given us a lot of ideas of things we could be doing that we are not already, and it has greatly helped move us forward. It doesn’t take up a whole lot of time, maybe an hour a week - and it’s not crazy expensive either.
Now, we’re not saying you must go to Zack as your business coach, but when looking for a business coach it is crucial to find someone who has experience with building companies and someone that has even failed! Business coaching does not have to be a time or money sink whatsoever. We greatly recommend looking into getting a business coach - it sure helped get us going in the right direction.
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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
Today on Journey to $100 Million, listen in as Erik shares a huge lesson learned for us here at Array Digital. We recently just lost a contract - but like any failure, we consider this to be feedback. We realized a big part of this loss was due to the fact that we were not properly tracking our deliverables. We were tracking the activities we were performing, but we were not tracking the deliverables, and when those deliverables were required. We learned that we must know the date that something is due, and track that separately from the actual activity of doing it. The key here is to keep a list of your deliverables, and then work off of that. Don’t just work off of activity.
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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.
As we are welcoming new employees to the team, Erik writes out a CEO welcome letter to every new team member. In doing this, Erik is able to let them know why they were chosen for this highly-competitive position, sets expectations for the job, welcomes them to the team, and lists out Array Digital’s core values. Today on the Journey to $100 Million Podcast, listen in as Erik explains the importance of doing this as a leader and authority figure. Erik explains that every organization needs a leader, and that if you are in a position of authority, you must understand there is a good reason for it. If you hold this authority it is essential to assume it, grasp it, and embrace it!
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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.
Today on Journey to $100 Million, listen in as Erik explains that when you give give give - you must ask for something at some point. If you are providing a service, product, or event (like we do with Marketers Anonymous) and never ask for anything - odds are you will not get very far. We realized that we were giving on a regular basis with Marketers Anonymous, but were never asking for a sale even though we were taking on a financial liability as well. Listen in on today's episode to learn what we did to turn that around!
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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.
What kind of revenue is actually considered monthly recurring revenue? We have been taking in monthly recurring revenue here at Array Digital for about two years at this point. But, not all monthly revenue should be considered monthly recurring revenue.
Listen in to Erik on today’s episode of Journey to $100 Million to understand what payments you should disqualify as monthly recurring revenue. Erik will explain how to distinguish between the different types of revenue that you are bringing in, and show that not all monthly payments are the same!
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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.
On today's episode of the Journey to $100 Million podcast, Erik discusses why he will not be giving himself a raise anytime soon. The number one priority as a CEO, is to reinvest in the company. Erik is comfortable with the money he is bringing home currently, and wants to keep money in the company to ensure Array Digital continues to grow!
Don't take money out of your company too early. Let that money you would give yourself grow in a bank account for future use of the company. Take out what you need, keep it in the company, build the company!
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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.
As we have talked about before, every two weeks we take our team out for a company lunch. In picking the location for company lunch, we have a set of guidelines we stick to. Today on Journey to $100 Million, Erik discusses what exactly these guidelines are. Currently, we pick places that we would go to if we were spending our own money on lunch - with other factors at play as well. When it comes to company lunch, there is no need to be extravagant. Be somewhat frugal, and make your money stretch!
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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.
Since we are working to get to $100 million dollars in revenue, you may think we are taking in all work that comes are way. On today’s episode of the Journey to $100 Million Podcast, Erik explains why we only take on work that is a good fit for us. We ask each prospect what they are looking for, what kind of company they are, and much more to make sure we can understand if we are able to help them. If we feel the prospect not a good fit, we will tell them right away. Taking on projects that are not a fit, can lead to failure - so learn today what we do to ensure a good fit!
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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.
In order to grow your business, you must find new opportunities. On today's episode of Journey to $100 Million, Erik talks about how he has found opportunities in some unexpected places. One of those unexpected places, is conferences.
Conferences can be very beneficial if you are trying to learn something new in your industry, but the key to conferences should be networking, which can lead to new opportunities. Listen in on today's episode to learn Erik's strategy on how he utilizes these conferences to make new connections.
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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.
In a recent trip to Orlando, Erik went to an AMA meeting and even met the CEO of the American Marketing Association. On today's episode of Journey to $100 Million, learn the importance of venturing beyond your own company, and finding out what is going on in other organizations. Many people take for granted what is going on in their day-to-day business life and all they can learn from it, but it is just as important to get more exposure!
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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.
As you may have heard on previous episodes, we have been greatly expanding and hiring new team members here at Array Digital. On today's episode of Journey to $100 Million, listen in to all the previous steps and planning that we took in order to make these new hires possible. There were many gaps that needed to be filled, and we are happy to have recently filled them!
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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.
As Array Digital continues to grow, we need to find new people to work with. To be able to do this, that means expanding our network. Today on the Journey to $100 Million Podcast, listen in as Erik explains how you can expand your career and network. We have found that the best networking meetings are not the really big ones that are just straight-up networking events. Instead, going to a smaller group of individuals that are your ideal prospects and simply interacting with them proves to be more worthwhile. The key is, when you are at these events: do not try to make a sale right then and there - make a friend!
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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.
Have you ever received hate mail? Or maybe even hate voicemails? Today on Journey to $100 Million, Erik brings you back to when we received hate mail here at Array Digital. As your organization grows, you're going to gain haters along the way - you just can't please everyone. How do you deal with hate mail? Reach out and let us know!
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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.
Today on Journey to $100 Million, Erik discusses the most difficult business decision he has made to date: his first hire. If you want to expand your business, hiring is the biggest and most important decision you can make regarding the future success of your organization. On today's episode, learn when it's time to expand, and how to pull the trigger!
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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.
Today on the Journey to $100 Million Podcast, listen in to Kevin as he shares some exciting news that we have just added a new member to the Array Digital team! We have recently just hired a social media specialist, and are looking forward to seeing how we can continually grow our brand. Whether you are on Instagram, Facebook, LinkedIn, or Twitter, be on the lookout for a lot of new content from us!
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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.
Wondering where Kevin has been? Find out today on the Journey to $100 Million podcast! While producing a podcast, having a backlog is essential, especially when you have members on your team going out of town, as well as being super busy. Listen in to Kevin on today's episode to find out why having a backlog is essential in many different aspects of work!
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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.
As Array Digital has continued to grow, there are certain services that we no longer want to offer. Today on Journey to $100 Million, listen in as Erik shows you how we attempted to get rid of one of our services that we offer. Sometimes, certain services do not bring in enough money for the amount of work we have to do, and therefore it is time to say bye-bye!
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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.
Today on Journey to $100 Million, Erik brings you back to a big lesson learned. A little while back, an email from a prospective client ended up going into the spam folder of Erik's email, almost causing us to lose a deal. Luckily, the client followed up by phone call which allowed us to realize what had been going on. This goes to show, do not always assume that when you send an email that it is received. Pick up the phone and follow up!
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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.
Today on Journey to $100 Million, Kevin shares the exciting news that we have just recently added a sales manager to our Array Digital team! We have wanted to add a sales manager to help grow our organization, and are excited to see where this can take us! We are not just going to stop at sales, we have a lot more in store to get us on to the next level! Keep along with our podcast to hear even more tips and strategies dealing with our new sales processes, and how we are continuing to grow!
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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.
In today's episode of Journey to $100 Million, listen in as Erik gives some advice about speaking engagements. It is important to understand your crowd, and the individuals that you are presenting to. You don't always need to go into super deep detail - but instead, give your listeners a new concept to learn!
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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.
Today on the Journey to $100 Million Podcast, listen in to Erik as he gives you advice on some feedback we received regarding our flash briefing. As you may know, flash briefings are technically allowed to be 10 minutes long, but as we continued to make episodes at a longer length, we received feedback that over about 5 minutes was a little too long for a flash briefing. Not only that, but it was shown that flash briefings under a minute were too short to get real good, quality content out. What we found was that keeping our Journey to $100 Million flash briefing to 4 minutes and under was the key to our success. Have any more feedback for us? Please feel free to reach out!
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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.
As a business owner, you are constantly trying to figure out and fix problems within the workplace. In today’s episode of Journey to $100 Million, listen in to Erik as he shares the importance of focusing on the wins within your organization, and all the things you are doing very good at. It is important to put more emphasis on celebrating wins throughout your whole team. It makes you feel good, it gives you purpose, it gives you a reason for doing what you do!
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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.
Today on Journey to $100 Million, listen in as Erik describes the steps on expanding office space - to another state! As you may already know, within the past couple months, Array Digital has expanded to Orlando. In today's episode, learn what it takes to gain more office space during a company expansion!
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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.
Today on Journey to $100 Million, Erik discusses the ongoing controversy dealing with voice technology and smart homes. The main concern is that these voice technology systems are always listening, and could potentially be invading our privacy. Voice technology is a rapidly growing industry - changing every single day!
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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.
Today on Journey to $100 Million, listen in as Erik explains our hiring process here at Array Digital, and how we've improved it. Throughout our lifespan, we have started heavily including our team into the hiring process. Allowing your team to have a say ensures that a prospective employee's core values match up with the organizations', as well as gaining more solid input into different candidates!
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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.
Today on Journey to $100 Million, listen in to a road trip that Erik and Kevin took that allowed them to talk about some theories that they have regarding LinkedIn. It seems that on LinkedIn, individuals make connections, but don't assume as much content on the site as you would on Facebook or Instagram. Listen in on today's episode to hear more!
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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.
Listen in on today's episode of Journey to $100 Million to hear Erik give insight on the importance of client kick off meetings. We have learned that when we sign new clients, they have particular questions, and at times some of these questions are left unanswered. Sometimes these clients are not exactly sure what to expect, and it is our job to tell them in advance what is coming up, and what the expectations are. So we we have implemented a kickoff meeting process for our clients to ensure everyone is on the same page.
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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.
Today on the Journey to $100 Million podcast, Erik explains the importance of ensuring you have processes in place for each activity your organization participates in. Not only that, but it is vital to make sure these processes are written down! Everything you do in the workplace should have a process, and if you don't - you are in deep trouble. First step: start to write down the steps of your process. Listen into today's episode to learn more!
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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.
In today's episode of Journey to $100 Million, Kevin gives you another business tip - why you should apply for awards! Applying for awards allows you to get your name out there, and gains traction within your community. If you you qualify for different awards - apply to them all!
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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.
Happy April everyone! Today on Journey to $100 Million, Erik shares what he has learned about business meals within your organization. Recently, Erik heard about some new rules regarding whether or you can deduct meals as a business expense. Learning this, allowed us to do a little digging . Learn what we found in today's episode, enjoy!
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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.
Today on Journey to $100 Million, listen in as Erik shows how beneficial it can be to expand beyond your industry. Erik talks about the first time he met with an investment banker, which he never really thought he would do. Sometimes, you will need other individuals to do things that you just don't know how to do - so that's why it is so important to expand your network far beyond your company's industry!
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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.
In today's episode of Journey to $100 Million, Erik shows you when you should turn down a prospect. Sometimes with questionable prospects, you should actually encourage them to look elsewhere. Ensuring that a prospect is a good fit within your company can be beneficial to both your company, and the prospect - while also saving a lot of time and money.
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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.
Today on Journey to $100 Million, Erik gives an update to how our daily flash briefing has been doing. We love the fact we are able to give you a flash briefing on a daily basis, and if this podcast is helping you, we would greatly appreciate your feedback! We're just getting started!
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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Erik online at: https://iamerikjolson.com
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Kevin online at: https://thisisarray.com/kevin-daisey
In today's episode of Journey to $100 Million, Erik gives insight on a strategy that has been working for years. Meeting with your employees is essential, especially if you want to ensure your team is engaged. One on ones with your team members can benefit your employees, yourself, and your entire organization.
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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Erik online at: https://iamerikjolson.com
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Kevin online at: https://thisisarray.com/kevin-daisey
Learn how to create a social media marketing strategy in today's episode of Journey to $100 Million. Today, Erik talks about our current social media strategy here at Array Digital. Even though you may think we are everywhere already, we haven't even gotten started! Learn how you can excel in the social media world.
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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Erik online at: https://iamerikjolson.com
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Kevin online at: https://thisisarray.com/kevin-daisey
In today's episode of Journey to $100 Million, Erik discusses how weekly management lunch meetings can greatly improve productivity in the workplace. When management is on the same page, and everyone understands all that is going on, the company is able to thrive!
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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Erik online at: https://iamerikjolson.com
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Kevin online at: https://thisisarray.com/kevin-daisey
In today's episode of Journey to $100 Million, Erik shows you how to make it easier for your clients to buy your service - by using electronic signatures! Using electronic signatures in your written contract agreements allows your clients to easily sign the contracts you send, and also prevents these contracts from getting delayed or lost. It's not expensive, it's super helpful, it's a no brainer!
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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Erik online at: https://iamerikjolson.com
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Kevin online at: https://thisisarray.com/kevin-daisey
Today on Journey to $100 Million, Erik gives you an update to the New Year's resolutions we have at Array Digital, as well as some personal resolutions! Maintaining your resolutions is important for countless reasons, including personal growth. Have you been keeping up with your New Year's resolutions in 2019?
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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Erik online at: https://iamerikjolson.com
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Kevin online at: https://thisisarray.com/kevin-daisey
In today's episode of Journey to $100 Million, Erik discusses an error that was made in calculating how Array can attain the goal of becoming a $100 million dollar company. Calculating your company's recurring revenue can be a very tricky process, and it's essential that every aspect of your company is being accounted for.
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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Erik online at: https://iamerikjolson.com
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Kevin online at: https://thisisarray.com/kevin-daisey/
In today's episode of Journey to $100 Million, Erik talks about all of the industry content he has been consuming, and how it is putting him ahead. Since starting to indulge in new content within his industry, Erik started to realize he knew more about the digital marketing industry than 95% of people in this industry. Listening to podcasts, reading books or articles- it's not that difficult, and can put you so far ahead. If you neglect reading, listening, or studying your industry, you're going to fall behind, and competitors will jump past you.
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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Erik online at: https://iamerikjolson.com
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Kevin online at: https://thisisarray.com/kevin-daisey
Listen in on today’s episode of Journey to $100 Million with Kevin. Today Kevin discusses the different ways you can increase cash flow within your business. In doing this, it is essential to make billing terms for your clients and ensure you are collecting money up front. This allows you and your company to do the work you need to do - you do not want to have to wait for your clients to pay you. Follow these rules, and listen in to these other helpful tips, and you will see your cash flow drastically increase.
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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Erik online at: https://iamerikjolson.com
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Kevin online at: https://thisisarray.com/kevin-daisey
Today on Journey to $100 Million, listen in as Erik talks about our company outings at Array Digital. Our most important resource is our employees, and it is important to ensure that our team feels appreciated and rewarded. In order to do this, we have outings within our whole company! Sometimes it is important to get out of the office with the whole company, and have some fun!
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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Erik online at: https://iamerikjolson.com
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Kevin online at: https://thisisarray.com/kevin-daisey
In today’s episode of Journey to $100 Million, Erik talks about how beneficial in person meetings can be. Not every meeting has to be in person, but if you have the opportunity to meet a prospect face to face - take it! Don’t defer to email or calls if you have the chance to for an in person meeting. Learn how an in person meeting can help you seal the deal!
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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Erik online at: https://iamerikjolson.com
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Kevin online at: https://thisisarray.com/kevin-daisey
In today's episode of Journey to $100 Million, Erik talks about how video can be used to your advantage for your business in multiple ways. Not only that, but video can be repurposed on so many different platforms to be used multiple times - the opportunities with video are endless!
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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Erik online at: https://iamerikjolson.com
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Kevin online at: https://thisisarray.com/kevin-daisey
In today's episode of Journey to $100 Million, Erik shows you one tool that can tremendously help your business: quarterly business reviews. Quarterly business reviews answer the question that many clients ask, "What have you done for me lately?" These reviews are a great way to formally communicate with your clients beyond the normal reporting, calls, or texts you may send on a regular basis.
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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Erik online at: https://iamerikjolson.com
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Kevin online at: https://thisisarray.com/kevin-daisey
In today's episode, Erik gives you insight on why the morning huddles at Array Digital are so important. Having a standing meeting every morning allows the whole team to get on the same page, understand what every member of the team is working on, and more importantly - encourage team collaboration.
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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Erik online at https://iamerikjolson.com
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Kevin online at:
- LinkedIn: https://www.linkedin.com/in/kevindaisey/
- Instagram: https://www.instagram.com/kevindaisey/
- Facebook: https://www.facebook.com/kevin.daisey
- Quora: https://www.quora.com/profile/Kevin-Daisey
In today's episode of Journey to $100 Million, Erik discusses how meetup.com has allowed Marketer's Anonymous to grow tremendously. We didn't just start doing one meetup per month, but THREE! That's because if you want to succeed, you have to go where the opportunities are!
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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Erik online at https://iamerikjolson.com
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Kevin online at:
- LinkedIn: https://www.linkedin.com/in/kevindaisey/
- Instagram: https://www.instagram.com/kevindaisey/
- Facebook: https://www.facebook.com/kevin.daisey
- Quora: https://www.quora.com/profile/Kevin-Daisey
In today's episode of Journey to $100 Million we talk about how you can streamline your business. Erik talks about how figuring out the base services of your business as well as finding out where your profit comes from, are the first steps in streamlining your business. Streamlining your services-based business will save you tons of time, while making you profit.
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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Erik online at: https://iamerikjolson.com
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Kevin online at: https://thisisarray.com/kevin-daisey
In today's episode of Journey to $100 Million, listen in as Kevin gives insight on how promotional videos can help out in numerous ways within your company. Whether you are speaking at an event, throwing an event, or just using an event for networking, promo videos can allow you to gain an impressive amount of reach.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Kevin online at:
- LinkedIn: https://www.linkedin.com/in/kevindaisey/
- Instagram: https://www.instagram.com/kevindaisey/
- Facebook: https://www.facebook.com/kevin.daisey
- Quora: https://www.quora.com/profile/Kevin-Daisey
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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Erik online at https://iamerikjolson.com
In today’s episode of Journey to $100 Million, Erik shows you just how much focusing on monthly recurring revenue can help your business. Since focusing on recurring revenue in 2018, Array Digital has increased its recurring revenue by about a factor of 7! Learn how transforming from hourly to project from project to retainer work completely changes everything.
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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Erik online at https://iamerikjolson.com
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Kevin online at:
- LinkedIn: https://www.linkedin.com/in/kevindaisey/
- Instagram: https://www.instagram.com/kevindaisey/
- Facebook: https://www.facebook.com/kevin.daisey
- Quora: https://www.quora.com/profile/Kevin-Daisey
In today’s episode of Journey to $100 Million, Erik stresses the importance of picking up the phone! An easy but important lesson to learn, picking up the phone can allow you to resolve an issues much easier.
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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Erik online at https://iamerikjolson.com
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Kevin online at:
- LinkedIn: https://www.linkedin.com/in/kevindaisey/
- Instagram: https://www.instagram.com/kevindaisey/
- Facebook: https://www.facebook.com/kevin.daisey
- Quora: https://www.quora.com/profile/Kevin-Daisey
Today on Journey to $100 Million, Founder and CMO Kevin Daisey speaks on the new employee onboarding process at Array Digital. Kevin shows just how important it is when onboarding a new team member, and how crucial it is to make sure you are doing it right!
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Kevin online at:
- LinkedIn: https://www.linkedin.com/in/kevindaisey/
- Instagram: https://www.instagram.com/kevindaisey/
- Facebook: https://www.facebook.com/kevin.daisey
- Quora: https://www.quora.com/profile/Kevin-Daisey
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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Erik online at https://thisisarray.com/erik-olson
In today's episode of Journey to $100 Million, Founder and CEO Erik Olson talks about the process of creating and putting together Array Digital's mission and vision statements. Along the way there were some ups and downs, but now Array Digital has a solid mission and vision that the whole organization is behind.
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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Erik online at https://thisisarray.com/erik-olson
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Kevin online at:
- LinkedIn: https://www.linkedin.com/in/kevindaisey/
- Instagram: https://www.instagram.com/kevindaisey/
- Facebook: https://www.facebook.com/kevin.daisey
- Quora: https://www.quora.com/profile/Kevin-Daisey
In today's episode of Journey to $100 Million, Founder and CMO Kevin Daisey brings you insight on how you can understand your competition - by going out and meeting them! Learn why meeting your competition can benefit you greatly in the long run.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Kevin online at:
- LinkedIn: https://www.linkedin.com/in/kevindaisey/
- Instagram: https://www.instagram.com/kevindaisey/
- Facebook: https://www.facebook.com/kevin.daisey
- Quora: https://www.quora.com/profile/Kevin-Daisey
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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Erik online at https://thisisarray.com/erik-olson
In today's episode of Journey to $100 Million, Founder and CEO Erik Olson gives some insight on why Array is expanding to Orlando. You may of heard of our new meetups in Orlando, our new employees, or even our new office, but you haven't heard WHY!
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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Erik online at https://thisisarray.com/erik-olson
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Kevin online at:
- LinkedIn: https://www.linkedin.com/in/kevindaisey/
- Instagram: https://www.instagram.com/kevindaisey/
- Facebook: https://www.facebook.com/kevin.daisey
- Quora: https://www.quora.com/profile/Kevin-Daisey
In today's episode, Founder and CMO Kevin Daisey talks about another big change Array is making coming into 2019. Kevin talks about how prospecting has greatly helped Array in gaining new clients, but you must have a set process! Hear more in today's episode of Journey to $100 Million!
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Kevin online at:
- LinkedIn: https://www.linkedin.com/in/kevindaisey/
- Instagram: https://www.instagram.com/kevindaisey/
- Facebook: https://www.facebook.com/kevin.daisey
- Quora: https://www.quora.com/profile/Kevin-Daisey
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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Erik online at https://thisisarray.com/erik-olson
In this episode of Journey to $100 Million, Founder and CEO Erik Olson explains a very lucrative strategy. Using your byline on a digital ad can let people know who made that amazing ad, and continue to build your reputation!
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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Erik online at https://thisisarray.com/erik-olson
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Kevin online at:
- LinkedIn: https://www.linkedin.com/in/kevindaisey/
- Instagram: https://www.instagram.com/kevindaisey/
- Facebook: https://www.facebook.com/kevin.daisey
- Quora: https://www.quora.com/profile/Kevin-Daisey
In this episode, Founder and CMO Kevin Daisey talks about how you can save yourself TONS of time - a 15 minute call. A 15 minute call with a client or lead allows you to get all the necessary information, without having to waste time and go too far out of your way for a meeting.
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Kevin online at:
- LinkedIn: https://www.linkedin.com/in/kevindaisey/
- Instagram: https://www.instagram.com/kevindaisey/
- Facebook: https://www.facebook.com/kevin.daisey
- Quora: https://www.quora.com/profile/Kevin-Daisey
Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Erik online at:
- LinkedIn: https://www.linkedin.com/in/iamerikjolson
- Twitter: https://twitter.com/iamerikjolson
- Instagram: https://instagram.com/iamerikjolson
- Facebook: https://facebook.com/iamerikjolson
- Medium: https://medium.com/@iamerikjolson
- Quora: https://www.quora.com/profile/Erik-J-Olson
In today's episode of Journey to $100 Million, Founder and CEO Erik Olson brings you insight on hiring interns. Having interns allows you to mold junior-level individuals intro full time employees. Find out what else interns can bring to your company!
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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Erik online at https://thisisarray.com/erik-olson
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Kevin online at:
- LinkedIn: https://www.linkedin.com/in/kevindaisey/
- Instagram: https://www.instagram.com/kevindaisey/
- Facebook: https://www.facebook.com/kevin.daisey
- Quora: https://www.quora.com/profile/Kevin-Daisey
In this episode of Journey to $100 Million, Founder and CMO Kevin Daisey talks about how Array Digital got focused. In the course of only one year, Array Digital has gone from $17k in monthly recurring revenue, to $113k in monthly recurring revenue. Find out what we did to up our game!
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Kevin online at:
- LinkedIn: https://www.linkedin.com/in/kevindaisey/
- Instagram: https://www.instagram.com/kevindaisey/
- Facebook: https://www.facebook.com/kevin.daisey
- Quora: https://www.quora.com/profile/Kevin-Daisey
Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Erik online at:
- LinkedIn: https://www.linkedin.com/in/iamerikjolson
- Twitter: https://twitter.com/iamerikjolson
- Instagram: https://instagram.com/iamerikjolson
- Facebook: https://facebook.com/iamerikjolson
- Medium: https://medium.com/@iamerikjolson
- Quora: https://www.quora.com/profile/Erik-J-Olson
In today's episode, Founder and CEO Erik Olson goes into depth about the importance of validating your leads. He explains how much time can be waisted if you are not validating your leads properly, and how you can ensure to get the answers you need...QUICK!
Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Erik online at:
- LinkedIn: https://www.linkedin.com/in/iamerikjolson
- Twitter: https://twitter.com/iamerikjolson
- Instagram: https://instagram.com/iamerikjolson
- Facebook: https://facebook.com/iamerikjolson
- Medium: https://medium.com/@iamerikjolson
- Quora: https://www.quora.com/profile/Erik-J-Olson
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Kevin online at:
- LinkedIn: https://www.linkedin.com/in/kevindaisey/
- Instagram: https://www.instagram.com/kevindaisey/
- Facebook: https://www.facebook.com/kevin.daisey
- Quora: https://www.quora.com/profile/Kevin-Daisey
In today's episode of Journey to $100 Million, Founder and CMO Kevin Daisey brings you up to speed with all that has been going on with Array. A lot of new changes, and a lot of new work coming in!
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Kevin online at:
- LinkedIn: https://www.linkedin.com/in/kevindaisey/
- Instagram: https://www.instagram.com/kevindaisey/
- Facebook: https://www.facebook.com/kevin.daisey
- Quora: https://www.quora.com/profile/Kevin-Daisey
Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Erik online at:
- LinkedIn: https://www.linkedin.com/in/iamerikjolson
- Twitter: https://twitter.com/iamerikjolson
- Instagram: https://instagram.com/iamerikjolson
- Facebook: https://facebook.com/iamerikjolson
- Medium: https://medium.com/@iamerikjolson
- Quora: https://www.quora.com/profile/Erik-J-Olson
In today's episode, Erik brings back a point he made in a previous episode: "If you don't ask, you won't receive," and shows how it has recently benefitted him! But, one thing you must do, FOLLOW UP!
Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Erik online at:
- LinkedIn: https://www.linkedin.com/in/iamerikjolson
- Twitter: https://twitter.com/iamerikjolson
- Instagram: https://instagram.com/iamerikjolson
- Facebook: https://facebook.com/iamerikjolson
- Medium: https://medium.com/@iamerikjolson
- Quora: https://www.quora.com/profile/Erik-J-Olson
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Kevin online at:
- LinkedIn: https://www.linkedin.com/in/kevindaisey/
- Instagram: https://www.instagram.com/kevindaisey/
- Facebook: https://www.facebook.com/kevin.daisey
- Quora: https://www.quora.com/profile/Kevin-Daisey
In today's episode of Journey to 100 Million, Founder and CEO Erik Olson talks about how Array has evolved over the years, and has finally introduced a retirement plan for its' employees.
Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Erik online at:
- LinkedIn: https://www.linkedin.com/in/iamerikjolson
- Twitter: https://twitter.com/iamerikjolson
- Instagram: https://instagram.com/iamerikjolson
- Facebook: https://facebook.com/iamerikjolson
- Medium: https://medium.com/@iamerikjolson
- Quora: https://www.quora.com/profile/Erik-J-Olson
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Kevin online at:
- LinkedIn: https://www.linkedin.com/in/kevindaisey/
- Instagram: https://www.instagram.com/kevindaisey/
- Facebook: https://www.facebook.com/kevin.daisey
- Quora: https://www.quora.com/profile/Kevin-Daisey
In today's episode, Erik talks about something very simple, but has stuck with him his whole career: if you don't ask, you won't receive. In business, in personal life, in anything.
Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Erik online at:
- LinkedIn: https://www.linkedin.com/in/iamerikjolson
- Twitter: https://twitter.com/iamerikjolson
- Instagram: https://instagram.com/iamerikjolson
- Facebook: https://facebook.com/iamerikjolson
- Medium: https://medium.com/@iamerikjolson
- Quora: https://www.quora.com/profile/Erik-J-Olson
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Kevin online at:
- LinkedIn: https://www.linkedin.com/in/kevindaisey/
- Instagram: https://www.instagram.com/kevindaisey/
- Facebook: https://www.facebook.com/kevin.daisey
- Quora: https://www.quora.com/profile/Kevin-Daisey
In this episode, Founder and CEO Erik Olson talks about receiving sales driven LinkedIn messages, and they don't work. He also provides you helpful insight on how you can step up your LinkedIn game.
Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Erik online at:
- LinkedIn: https://www.linkedin.com/in/iamerikjolson
- Twitter: https://twitter.com/iamerikjolson
- Instagram: https://instagram.com/iamerikjolson
- Facebook: https://facebook.com/iamerikjolson
- Medium: https://medium.com/@iamerikjolson
- Quora: https://www.quora.com/profile/Erik-J-Olson
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Kevin online at:
- LinkedIn: https://www.linkedin.com/in/kevindaisey/
- Instagram: https://www.instagram.com/kevindaisey/
- Facebook: https://www.facebook.com/kevin.daisey
- Quora: https://www.quora.com/profile/Kevin-Daisey
In this episode of Journey to 100 Million, Erik shares his thoughts on buying images and videos. He explains that no one is able to tell your story better than you! So don't be scared, get in front of that camera!
Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Erik online at:
- LinkedIn: https://www.linkedin.com/in/iamerikjolson
- Twitter: https://twitter.com/iamerikjolson
- Instagram: https://instagram.com/iamerikjolson
- Facebook: https://facebook.com/iamerikjolson
- Medium: https://medium.com/@iamerikjolson
- Quora: https://www.quora.com/profile/Erik-J-Olson
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Kevin online at:
- LinkedIn: https://www.linkedin.com/in/kevindaisey/
- Instagram: https://www.instagram.com/kevindaisey/
- Facebook: https://www.facebook.com/kevin.daisey
- Quora: https://www.quora.com/profile/Kevin-Daisey
In today's episode, Erik talks about how video reporting can benefit both you and your clients. Video reports allow your client to see first hand where their money is going, and how it is doing.
Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Erik online at:
- LinkedIn: https://www.linkedin.com/in/iamerikjolson
- Twitter: https://twitter.com/iamerikjolson
- Instagram: https://instagram.com/iamerikjolson
- Facebook: https://facebook.com/iamerikjolson
- Medium: https://medium.com/@iamerikjolson
- Quora: https://www.quora.com/profile/Erik-J-Olson
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Kevin online at:
- LinkedIn: https://www.linkedin.com/in/kevindaisey/
- Instagram: https://www.instagram.com/kevindaisey/
- Facebook: https://www.facebook.com/kevin.daisey
- Quora: https://www.quora.com/profile/Kevin-Daisey
In this episode, Founder and CMO Kevin Daisey talks about when it is time to fire a client. Yup, FIRE clients. Kevin talks about a past experience where this has happened, and shows instances where this is sometimes necessary.
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Kevin online at:
- LinkedIn: https://www.linkedin.com/in/kevindaisey/
- Instagram: https://www.instagram.com/kevindaisey/
- Facebook: https://www.facebook.com/kevin.daisey
- Quora: https://www.quora.com/profile/Kevin-Daisey
Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Erik online at:
- LinkedIn: https://www.linkedin.com/in/iamerikjolson
- Twitter: https://twitter.com/iamerikjolson
- Instagram: https://instagram.com/iamerikjolson
- Facebook: https://facebook.com/iamerikjolson
- Medium: https://medium.com/@iamerikjolson
- Quora: https://www.quora.com/profile/Erik-J-Olson
In this episode of Journey to 100 Million, we learn why podcasts are a gift, and how much they have continued to grow. Join us in this Valentines Day episode to learn how podcasts could benefit you!
Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Erik online at:
- LinkedIn: https://www.linkedin.com/in/iamerikjolson
- Twitter: https://twitter.com/iamerikjolson
- Instagram: https://instagram.com/iamerikjolson
- Facebook: https://facebook.com/iamerikjolson
- Medium: https://medium.com/@iamerikjolson
- Quora: https://www.quora.com/profile/Erik-J-Olson
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Kevin online at:
- LinkedIn: https://www.linkedin.com/in/kevindaisey/
- Instagram: https://www.instagram.com/kevindaisey/
- Facebook: https://www.facebook.com/kevin.daisey
- Quora: https://www.quora.com/profile/Kevin-Daisey
In today's episode, Erik brings you in on his new years resolution. He has set a goal for himself to run 1,000 miles this year, and to make it even more interesting, his goal is fully open to the public!
Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Erik online at:
- LinkedIn: https://www.linkedin.com/in/iamerikjolson
- Twitter: https://twitter.com/iamerikjolson
- Instagram: https://instagram.com/iamerikjolson
- Facebook: https://facebook.com/iamerikjolson
- Medium: https://medium.com/@iamerikjolson
- Quora: https://www.quora.com/profile/Erik-J-Olson
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Kevin online at:
- LinkedIn: https://www.linkedin.com/in/kevindaisey/
- Instagram: https://www.instagram.com/kevindaisey/
- Facebook: https://www.facebook.com/kevin.daisey
- Quora: https://www.quora.com/profile
In today's episode of Journey to 100 Million, Founder and CEO Erik Olson shows us the power of digital marketing reviews. Not only are these reviews crucial in doing research for leads, but also in keeping your current clients happy.
Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Erik online at:
- LinkedIn: https://www.linkedin.com/in/iamerikjolson
- Twitter: https://twitter.com/iamerikjolson
- Instagram: https://instagram.com/iamerikjolson
- Facebook: https://facebook.com/iamerikjolson
- Medium: https://medium.com/@iamerikjolson
- Quora: https://www.quora.com/profile/Erik-J-Olson
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Kevin online at:
- LinkedIn: https://www.linkedin.com/in/kevindaisey/
- Instagram: https://www.instagram.com/kevindaisey/
- Facebook: https://www.facebook.com/kevin.daisey
- Quora: https://www.quora.com/profile/Kevin-Daisey
In this episode, Erik gives you the history of Array Digital's bi-weekly company lunches. We believe that the culture of your company is definitely worth investing in.
Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Erik online at:
- LinkedIn: https://www.linkedin.com/in/iamerikjolson
- Twitter: https://twitter.com/iamerikjolson
- Instagram: https://instagram.com/iamerikjolson
- Facebook: https://facebook.com/iamerikjolson
- Medium: https://medium.com/@iamerikjolson
- Quora: https://www.quora.com/profile/Erik-J-Olson
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Kevin online at:
- LinkedIn: https://www.linkedin.com/in/kevindaisey/
- Instagram: https://www.instagram.com/kevindaisey/
- Facebook: https://www.facebook.com/kevin.daisey
- Quora: https://www.quora.com/profile/Kevin-Daisey
In Kevin's Journey to 100 Million debut, we go into depth on what we have improved upon in our core values here at Array Digital. In this episode, Kevin shows just how vital core values are in order to succeed.
Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Erik online at:
- LinkedIn: https://www.linkedin.com/in/iamerikjolson
- Twitter: https://twitter.com/iamerikjolson
- Instagram: https://instagram.com/iamerikjolson
- Facebook: https://facebook.com/iamerikjolson
- Medium: https://medium.com/@iamerikjolson
- Quora: https://www.quora.com/profile/Erik-J-Olson
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Kevin online at:
- LinkedIn: https://www.linkedin.com/in/kevindaisey/
- Instagram: https://www.instagram.com/kevindaisey/
- Facebook: https://www.facebook.com/kevin.daisey
- Quora: https://www.quora.com/profile/Kevin-Daisey
In this episode, Erik talks about what you can do to more efficiently take care of internal projects. He shares his past experiences, and shows how treating internal projects like client projects can benefit you!
Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Erik online at:
- LinkedIn: https://www.linkedin.com/in/iamerikjolson
- Twitter: https://twitter.com/iamerikjolson
- Instagram: https://instagram.com/iamerikjolson
- Facebook: https://facebook.com/iamerikjolson
- Medium: https://medium.com/@iamerikjolson
- Quora: https://www.quora.com/profile/Erik-J-Olson
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Kevin online at:
- LinkedIn: https://www.linkedin.com/in/kevindaisey/
- Instagram: https://www.instagram.com/kevindaisey/
- Facebook: https://www.facebook.com/kevin.daisey
- Quora: https://www.quora.com/profile/Kevin-Daisey
You're feedback is what I thrive on! If you have any questions, need any tips, or just want to chat, please reach out!!
Find Erik online at:
- LinkedIn: https://www.linkedin.com/in/iamerikjolson
- Twitter: https://twitter.com/iamerikjolson
- Instagram: https://instagram.com/iamerikjolson
- Facebook: https://facebook.com/iamerikjolson
- Medium: https://medium.com/@iamerikjolson
- Quora: https://www.quora.com/profile/Erik-J-Olson
Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities.
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Kevin online at:
- LinkedIn: https://www.linkedin.com/in/kevindaisey/
- Instagram: https://www.instagram.com/kevindaisey/
- Facebook: https://www.facebook.com/kevin.daisey
- Quora: https://www.quora.com/profile/Kevin-Daisey
In this episode, Erik brings you back to a recent incident at Array, where a client's "contact us" form was not working correctly. Erik takes you through what happened, and all the steps taken to fix the mistake - and how to prevent future mistakes!
Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Erik online at:
- LinkedIn: https://www.linkedin.com/in/iamerikjolson
- Twitter: https://twitter.com/iamerikjolson
- Instagram: https://instagram.com/iamerikjolson
- Facebook: https://facebook.com/iamerikjolson
- Medium: https://medium.com/@iamerikjolson
- Quora: https://www.quora.com/profile/Erik-J-Olson
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Kevin online at:
- LinkedIn: https://www.linkedin.com/in/kevindaisey/
- Instagram: https://www.instagram.com/kevindaisey/
- Facebook: https://www.facebook.com/kevin.daisey
- Quora: https://www.quora.com/profile/Kevin-Daisey
In this episode, Erik explains the benefits of stalking your prospects- in the good way! Knowing your prospects, and even your clients, can benefit your company in multiple ways.
Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Erik online at:
- LinkedIn: https://www.linkedin.com/in/iamerikjolson
- Twitter: https://twitter.com/iamerikjolson
- Instagram: https://instagram.com/iamerikjolson
- Facebook: https://facebook.com/iamerikjolson
- Medium: https://medium.com/@iamerikjolson
- Quora: https://www.quora.com/profile/Erik-J-Olson
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Kevin online at:
- LinkedIn: https://www.linkedin.com/in/kevindaisey/
- Instagram: https://www.instagram.com/kevindaisey/
- Facebook: https://www.facebook.com/kevin.daisey
- Quora: https://www.quora.com/profile/Kevin-Daisey
In this episode, Erik explains how Array has used their recurring revenue to map out future month's cash flows, allowing the team to see future low and high points.
Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Erik online at:
- LinkedIn: https://www.linkedin.com/in/iamerikjolson
- Twitter: https://twitter.com/iamerikjolson
- Instagram: https://instagram.com/iamerikjolson
- Facebook: https://facebook.com/iamerikjolson
- Medium: https://medium.com/@iamerikjolson
- Quora: https://www.quora.com/profile/Erik-J-Olson
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Kevin online at:
- LinkedIn: https://www.linkedin.com/in/kevindaisey/
- Instagram: https://www.instagram.com/kevindaisey/
- Facebook: https://www.facebook.com/kevin.daisey
- Quora: https://www.quora.com/profile/Kevin-Daisey
In this episode, Erik talks about how you can re-produce tons of different content, using the same video!
In this episode, CEO and Founder Erik Olson dives into a recent lesson's learned from Array Digital to show how we can hold our employees accountable, and get the work DONE!
In this episode, Erik talks about making contact with clients during boarding, current issues with change orders, and how your scope of word should always have a detailed process.
In this episode, Erik shows the power of personal gifts in business through his own recent personal experience.
In this episode, Erik talks about his shocking discovery of radio advertising, and gives an update on his take of traditional advertising in today's world.
In this episode, Founder and CEO Erik Olson talks about how waking up at 5 AM improved his work and personal life.
In this episode of Journey to 100 Million, Founder and CEO Erik Olson talks about what he learned about voice surveys during his time at Alexacon.
In this episode of Journey to 100 Million, Founder and CEO Erik Olson goes into depth about the podcast, and how we are expanding to 7 days a week. Enjoys!
The Marketers Anonymous daily podcast is getting rebranded! On Monday, look for "Journey to $100 Million", our new audio home!
This one change has had the biggest impact on our close rate. Instead of a "yes or no" questions, it's a "which one?"
Erik interviews Chad Stenzel, a professional sales and organizational trainer on how he finds B2B leads on LinkedIn.
Success is tied to who you know. If you know gatekeepers that interact with a wide array of your ideal prospects, here's how to approach them.
Erik met up with some leading voice innovators at AlexaConf in Chattanooga. Here's a snippet of his feature on a podcast while he was there.
Don't waste your time and get unstable customers. These two steps will qualify leads not just financially but for stability as well.
Smart speaker adoption is surpassing even smart phones in terms of how quickly the American population is purchasing them. What opportunity lies in the world of voice?
No matter how ambitiously you are trying to grow your company, you should always leave room for personal touch. It might not scale, but it's far more effective.
Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Erik online at:
- LinkedIn: https://www.linkedin.com/in/iamerikjolson
- Twitter: https://twitter.com/iamerikjolson
- Instagram: https://instagram.com/iamerikjolson
- Facebook: https://facebook.com/iamerikjolson
- Medium: https://medium.com/@iamerikjolson
- Quora: https://www.quora.com/profile/Erik-J-Olson
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Kevin online at:
- LinkedIn: https://www.linkedin.com/in/kevindaisey/
- Instagram: https://www.instagram.com/kevindaisey/
- Facebook: https://www.facebook.com/kevin.daisey
- Quora: https://www.quora.com/profile/Kevin-Daisey
Ever feel like you're wasting your money on advertising? How do you even know what's working and what's not. The better you segment and track your ads, the better you'll do.
Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Erik online at:
- LinkedIn: https://www.linkedin.com/in/iamerikjolson
- Twitter: https://twitter.com/iamerikjolson
- Instagram: https://instagram.com/iamerikjolson
- Facebook: https://facebook.com/iamerikjolson
- Medium: https://medium.com/@iamerikjolson
- Quora: https://www.quora.com/profile/Erik-J-Olson
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Kevin online at:
- LinkedIn: https://www.linkedin.com/in/kevindaisey/
- Instagram: https://www.instagram.com/kevindaisey/
- Facebook: https://www.facebook.com/kevin.daisey
- Quora: https://www.quora.com/profile/Kevin-Daisey
Flash briefings are a greenfield in terms of opportunity. Want to be on the leading edge of brand building? Here's why you should consider starting a flash briefing.
Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Erik online at:
- LinkedIn: https://www.linkedin.com/in/iamerikjolson
- Twitter: https://twitter.com/iamerikjolson
- Instagram: https://instagram.com/iamerikjolson
- Facebook: https://facebook.com/iamerikjolson
- Medium: https://medium.com/@iamerikjolson
- Quora: https://www.quora.com/profile/Erik-J-Olson
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.
Find Kevin online at:
- LinkedIn: https://www.linkedin.com/in/kevindaisey/
- Instagram: https://www.instagram.com/kevindaisey/
- Facebook: https://www.facebook.com/kevin.daisey
- Quora: https://www.quora.com/profile/Kevin-Daisey