Destroy Digital: Recent Episodes
Destroy Digital
Yep, Chris and Mark managed to get through not one, but TWO lockdowns. So, Welcome Back 2021! We survived COVID and not only that, here’s what we got up to. Not that we did anything extraordinary or anything… But seriously, for all of us the last 12 months has been a crazy roller coaster ride. […]
The post #086 Welcome Back to 2021 appeared first on A Digital Marketing Podcast - Destroy Digital.
If you fail to plan…you plan to fail. It’s an old adage that is more than apt for today’s episode. Scoping your UX (User Experience) is really your first port of call when it comes to any website or digital project. This should be done even before designing the UI (User Interface). For all you […]
The post #085 Scoping your UX appeared first on A Digital Marketing Podcast - Destroy Digital.
The people at Kosdown Printing are the best at thinking in ink and turning your ideas to printed masterpieces. Here’s how to translate that into digital marketing gold. As the premiere ‘print-on-anything, any-time’ printers in Victoria, Kosdown Printing has been the go-to of many Melbourne-based graphic designers and creatives for the longest time. Famously known […]
The post #084 – Kosdown Printing appeared first on A Digital Marketing Podcast - Destroy Digital.
When is an app not an app? When it is an entire platform for corporate communications and leadership. Welcome to the Podwhale podcasting mobile application platform. This week, we have special guest, Lisa Bender (who’s Chris’ partner in this venture) join us to talk more about what Podwhale does and what they need to look […]
The post #083 – GUEST – Lisa Bender. Podwhale podcasting – appeared first on A Digital Marketing Podcast - Destroy Digital.
Here are our 2020 digital marketing predictions. Will we be right? Or are we wrong? Is this something that we’re going to regret? You decide. Usually, the writing is on the wall when it comes to these sort of predictions. And to be honest, a lot of what we’ll be saying you might have heard […]
The post #082 – Happy 2020 Predictions appeared first on A Digital Marketing Podcast - Destroy Digital.
The Carers Couch is more than just an app. It is a portal to a whole raft of services and support for people who are caring for loved ones, especially those who are terminally ill. To be frank, this is a role that we suspect nobody wants. Imagine having to help ease a loved one […]
The post #081 – Carers Couch appeared first on A Digital Marketing Podcast - Destroy Digital.
‘Do these guys know what they’re doing.’ That’s a statement, not a question. But to answer the question…yes. Yes. they do. Iotasol is a web and mobile development concern that does amazing work. The only problem is that it’s hard to tell that by just looking at their website. How do they do it? Where […]
The post #080 – Iotasol appeared first on A Digital Marketing Podcast - Destroy Digital.
When is a market not just a market? When you’re Issimo Markets. Issimo Markets is a revolutionary, mobile-based, must-have vendor management platform. It will transform the humble Farmers’ and Weekend Markets. The traditional Weekend Market is poised for an upgrade. Employing a simple to use, mobile application, market organisers can now streamline vendor applications and […]
The post #079 – Issimo Markets appeared first on A Digital Marketing Podcast - Destroy Digital.
Alicetronics is not just your typical neighbourhood electronics store. Not only are they the authorised Jaycar stockist for Alice Springs, but they are also the premier electronics store in Central Australia. And here’s what we think. What’s better than being next to a McDonald’s? Having FREE electric vehicle charging to boot! Now that will definitely […]
The post #078 – Alicetronics appeared first on A Digital Marketing Podcast - Destroy Digital.
Trying to find the best mortgage lender is sometimes like looking for The Hound of the Baskervilles. Lots of tramping about in dark moors, sidestepping the occasional puddle of gore and then having a drooling quadruped maul you for your trouble. Here is where Kyle Scott AKA Sherlock Homes Loan Investigation comes in. It’s no […]
The post #077 – Sherlock Homes Loan Investigation appeared first on A Digital Marketing Podcast - Destroy Digital.
In this special GAME SHOW edition of Destroy Digital – your host Chris Asher grills our guest Mark Chen. Listen to Chris spring on Mark, a field of rapid-fire questions on digital marketing…things. Hear Mark up the ante and ramp the difficulty level to ‘certifiable’ as he attempts this…blindfolded. This week’s episode takes a direct […]
The post #076 – DESTROY DIGITAL – The GAME SHOW appeared first on A Digital Marketing Podcast - Destroy Digital.
No one’s going to care about your content. So, you have to keep making content. Crazy right? Not really. The key here is that you have to be in it to win it. If you’re making content, then keep making content. No matter what. And make sure you cover your bases with Paid, Owned and […]
The post #075 – Keep Making Content. appeared first on A Digital Marketing Podcast - Destroy Digital.
There are e-Commerce sites and there are e-Commerce sites. Some are good and some are terrible. If you’re building an e-Commerce website, you need to be very clear about your objectives and also make sure the User Experience is spot on. Don’t overestimate your customers desire to access your offering. Too much friction and they’re […]
The post #074 – Building an e-Commerce website? appeared first on A Digital Marketing Podcast - Destroy Digital.
The last time we spoke to Kaley, she’d just published a book – 100 Lunches with Strangers. And now, she’s a bona fide keynote speaker – with a national speaking gig under her belt with a rapidly filling schedule heading towards the end of the year. And now Kaley Chu needs a website. Since we […]
The post #073 – Kaley Chu needs a website appeared first on A Digital Marketing Podcast - Destroy Digital.
How do you make sure your local business is top of mind? This episode we have a look the Little Hope Eatery and recommend a few simple ideas to leverage all that goodness that is already available on the Interwebs. Most café owners are too busy being café owners to be social media content creators. […]
The post #072 – Little Hope Eatery appeared first on A Digital Marketing Podcast - Destroy Digital.
A favour is not a favour if no one knows you’re doing them a favour. A good way to manage client expectations is to be upfront when you go above and beyond. When you go beyond the project scope, make sure to tell your clients. You might be surprised when they stop taking you for […]
The post #071 – Do Yourself a Favour appeared first on A Digital Marketing Podcast - Destroy Digital.
Have you heard of the YouTube Adpocalypse? How about Likes being hidden on Instagram? It doesn’t affect the majority of users but it does adversely affect those who use social media platforms to make a living. Those guys are usually just seen as collateral damage. Make no mistake. Most social media channels make their revenue […]
The post #070 – Anti Social Media Platforms appeared first on A Digital Marketing Podcast - Destroy Digital.
It’s only taken us 60 episodes and 24 beers to finally get Morry Morgan from the School of Hard Knock Knocks to come into the studio. In this episode, we catch up from where we last left off a year ago. We yak about making content, getting it out there and also an easy low-cost […]
The post #069 – GUEST – Morry Morgan appeared first on A Digital Marketing Podcast - Destroy Digital.
Bill is in the business of corporate happiness. He is a pioneer in the space of using happiness as a corporate KPI. He is also a tourism consultant, film location guy, business coach and production house etc. That’s a lot of stuff. The key to personal branding is all about honing in on the one […]
The post #068 – Meet Bill Zammit appeared first on A Digital Marketing Podcast - Destroy Digital.
Digital agencies gone bad are a sad fact of the landscape, make sure you protect yourself. Everyone has heard of someone who’s had a digital service provider who’s gone rogue. While everything is going fine and Dand-y, great. Until you decide to take your business elsewhere or when they go under. To be perfectly frank, […]
The post #067 – RANT – Digital agencies gone bad. appeared first on A Digital Marketing Podcast - Destroy Digital.
To plugin or plugin? That is NOT the question. What are the top Woocommerce plugins? That is where the gold is. WooCommerce is Chris’ go-to e-commerce shopping cart of choice. However, out-of-the-box, it lacks a lot of the ‘extras’ that can drive your bottom-line. What can you do? PLUGINS. Or also known as EXTENSIONS. Some […]
The post #066 – Top WooCommerce plugins appeared first on A Digital Marketing Podcast - Destroy Digital.
They do have you covered. In fact, they’ve covered a lot more than that. Headskinz know who their customers are and have built a brand around that. Branding is all about customer insights. Knowing what your customers want, means you can create a brand that speaks directly to them. This will also inform you about […]
The post #065 – Headskinz appeared first on A Digital Marketing Podcast - Destroy Digital.
When is the solution more dangerous than the problem? When it’s touted as a silver bullet to your marketing woes. Beware of quick fix marketing solutions and anyone that tells you that they have one is hiding something. All too many times, we have seen businesses salivate over the agency that guarantees leads and contacts. […]
The post #064 – Beware of Quick Fix Marketing appeared first on A Digital Marketing Podcast - Destroy Digital.
Understanding your audience is the first port of call for ANY website and communications strategy. Delivering your message from an inside-out versus an outside-in perspective is the way to go. The lifeblood of any Not-For-Profit Organisation is in its community. Structure your communications and make sure you’re saying the right thing to the right people at the right time. The biggest change in the consumption and the presentation of […]
The post #063 – North East Citizen Advocacy Inc. appeared first on A Digital Marketing Podcast - Destroy Digital.
Mental health for business owners is something that society at large might not have too clear a handle on. Most don’t even understand that ALWAYS ON mentality that seems to with the job. And guess what? It’s incumbent on you (as a business owner) to look after you. Ok. Being ALWAYS ON isn’t always the […]
The post #062 – Beer O’Clock appeared first on A Digital Marketing Podcast - Destroy Digital.
Branding is a word that means ownership. To prepare for branding is to prepare for ownership of your business. Your brand is your mark of excellence. It symbolises the promise you make to each and every customer. A great showcase from the very early days of branding one’s product is from the cattle industry in […]
The post #061 – How to prepare for Branding appeared first on A Digital Marketing Podcast - Destroy Digital.
As a business owner, being the most effective you can be is all about working in your sweet spot. Finding your sweet spot and staying in it, is where it’s at. How often have you heard of business owners who hate their work? Who are no longer loving the game? Those who spend all their time doing tasks they are no good at? Yeah, don’t be […]
The post #060 – Working in your Sweet Spot appeared first on A Digital Marketing Podcast - Destroy Digital.
Building a brand is the first step to building a following. Dwell Building Services is building a following offering Custom Home Constructions, Building Inspections and Renovations & Extensions. Dodd the Builder. Can he fix it? Well, technically it’s the Dodds. Jason and Cassandra. Dwell is a family owned business that has the potential to have a great following. They have all the parts […]
The post #059 – Building a following appeared first on A Digital Marketing Podcast - Destroy Digital.
100 Lunches with Strangers started out as a simple project by Kaley Chu to meet more people. In the end, it was a LOT more than that. It became the vehicle by which Kaley grew not only her professional network but also her personal life. And she’s captured it all in her ground-breaking book. As a young migrant from Hong Kong to Australia, […]
The post #058 – 100 Lunches with Strangers appeared first on A Digital Marketing Podcast - Destroy Digital.
What does location optimisation mean in the digital world? How will it help your business and help your customers find you? Answers in this episode. In a nutshell. Optimising how you present your location online is the process of serving up relevant localised content to specific geographic targets. This refers to advertising, to boosting, to […]
The post #057 – Location Optimisation for Services appeared first on A Digital Marketing Podcast - Destroy Digital.
Starting a business is easy but not for everyone. And keeping it going is another kettle of fish altogether. The key to success is to constantly evolve. Evolution is not the same as changing your mind. Evolution is the process of constant adaptation to your environment. Adapting to either keep up with changes or improving […]
The post #056 – Starting up a business appeared first on A Digital Marketing Podcast - Destroy Digital.
Influencer marketing is a mixed bag for most businesses. There are some that swear by it and there are others who think it’s a dirty word. We say that a rose by any other name is still…a rose and that EVERY business needs influencers in their corner. Firstly, what is an influencer? In simple terms, […]
The post #055 – Influencers appeared first on A Digital Marketing Podcast - Destroy Digital.
Creative Recruiters Vanessa Dolan and Jessica Elmer hang out at the studio and drop some gold nuggets for business owners. Recruiting talent is something that we’ve all have to do at some point. It’s a rite of passage to set about gathering one’s team. Especially for small business, choosing the wrong person has the potential […]
The post #054 – GUESTS – Creative Recruiters appeared first on A Digital Marketing Podcast - Destroy Digital.
As a fledgling business, teaching English and offering language services, making online courses to serve content to your students is a great way to use digital to multiply your reach – internationally, if you so wish. The one to many outreach model is something that digital is great for. For one to one, digital ironically, […]
The post #053 – AlphaBetter English Services appeared first on A Digital Marketing Podcast - Destroy Digital.
Happy Birthday! 1 year. 12 months. 52 episodes of pure digital destruction. As a birthday present of sorts, Chris and Mark turn their gold nugget, destructo rays back on themselves. Standby as the birthday cake gets blown out of the studio. It could get ugly. For the past year, we’ve been taking aim at other […]
The post #052 – Destroy Digital Turns 1 appeared first on A Digital Marketing Podcast - Destroy Digital.
Our buddy, Danté from Clickstarter in the Top End returns to give us the low down on the latest tips from the horse’s mouth to help you optimise your Facebook Ads to get the best from your social campaigns. OK. So it was technically not camping per se. Nor was it called Facebook camp. Its official name was the Facebook […]
The post #051 – Optimise your Facebook Ads in 3 steps appeared first on A Digital Marketing Podcast - Destroy Digital.
Refreshing a website should be a thing that you build into your business model. How often you update your site is entirely dependent on the type of industry you’re in. Fashion brands update at least twice a year and possibly rebuild their sites every 3 or 5 years. For Rix Kix on the other hand, […]
The post #050 – Rix Kix Dance appeared first on A Digital Marketing Podcast - Destroy Digital.
Like most good artists, Chiggy (AKA Kristen Johnson) doesn’t find it hard to create beautiful work. What she finds hard is demanding the right value for what her work is worth. Which follows on to online shop optimisation. The major problem with valuing art is that it doesn’t have intrinsic value. Take a solid gold […]
The post #049 – Chiggy is an Artist appeared first on A Digital Marketing Podcast - Destroy Digital.
Nobody goes looking for help when they don’t think they need it. But when the lightbulb goes on and they know it’s time to get their life in gear – you’d hope that they’d want a life coach that won’t mince words and really tell it like it is. And as far as having someone […]
The post #048 – Bronwyn Clee appeared first on A Digital Marketing Podcast - Destroy Digital.
When your cause is a worthy one, having an effective website for donations is sometimes all about making sure your message is carefully tailored for your audience. This is paramount. When one thinks of good web design, two main areas immediately come to mind. The first part almost always is about good messaging. What you […]
The post #047 – El Haven appeared first on A Digital Marketing Podcast - Destroy Digital.
Last week we touched on a question from Andrew, “How much for social media?”. This episode, we take the time to unpack that question. Like most business owners, Andrew’s not really sure if he’s getting value or is he being ripped off. And let’s face it, the real question here is “What do I want […]
The post #046 – How Much For Social Media? appeared first on A Digital Marketing Podcast - Destroy Digital.
Part Two to our Kakadu ‘adventure’. In this episode, we continue adding to the picture that is Kakadu National Park. A place owned by a people with stories as old as the land itself. Pairing a podcast app and Dreamtime stories, Chris and Mark suggest how this simple combination can create a more immersive experience for your […]
The post #045 – Kakadu Tourism – Part TWO appeared first on A Digital Marketing Podcast - Destroy Digital.
Kakadu National Park. Welcome to the Dreamtime, where there are 6 seasons in a year. When the colours change and the land transforms. Owned by the traditional owners, Kakadu Tourism is the peak body that looks after all tourist activities in the park. Five tribes working in harmony. Bringing the stories and the wisdom of […]
The post #044 – Kakadu Tourism – Part ONE appeared first on A Digital Marketing Podcast - Destroy Digital.
Like ebony and ivory, online and offline marketing could live together in harmony at The Comic’s Lounge – Melbourne’s premier comedy venue. Another killer application would be doing podcast marketing with a…podcast. The Comic’s Lounge is easily one of world’s top comedy venues that has hosted comedy greats from Adam Hills to Chris Rock. They […]
The post #043 – The Comic’s Lounge appeared first on A Digital Marketing Podcast - Destroy Digital.
This year, Chris and Mark make some promises, some resolutions and have a few laughs. Christmas is done, Sock Rudolph is off on his holidays and as New Year’s resolutions go, we promise to continue to bring you (our lovely listeners) more destroying, more insights and more laughs. Just for the record – if you […]
The post #042 – New Year; New Laughs appeared first on A Digital Marketing Podcast - Destroy Digital.
For those of you who’ve noticed that we didn’t upload any episodes over the holiday season, thanks for the messages. For those who asked if we are ok, ‘Yes, we are alive and well.’ So to clarify, Chris and Mark are finally taking a break till the New Year…but Sock Rudolf (our holiday intern) is […]
The post #041 – Season’s Greetings! appeared first on A Digital Marketing Podcast - Destroy Digital.
Modern digital marketing tools make targeting your customers by geography easier than ever. A location based marketing strategy is a good way to not only maximise your digital ad spend. It totally helps to make sure your search marketing efforts reach the right audience. Why do you want to market to people you can’t service? A […]
The post #040 – Oasis Accounting appeared first on A Digital Marketing Podcast - Destroy Digital.
When is social media marketing more appropriate than search marketing? It depends on whether your offering is something that people already know they need. If they are looking for you, then Pay-Per-Click or Organic search marketing (AKA ‘pull’ marketing) is your game. However, if your offering is not well known then ‘push’ marketing via social media […]
The post #039 – Green Horse appeared first on A Digital Marketing Podcast - Destroy Digital.
Is it a good idea for a small business to be using Facebook as a website? The Vegan Market of Melbourne relies on both Facebook and Instagram to disseminate information and for publicity. They also use it to keep in touch with market goers. And so far, it works! If you’re just starting out, it […]
The post #038 – Vegan Market Melbourne appeared first on A Digital Marketing Podcast - Destroy Digital.
Weddings don’t really have to cost your home deposit. Seriously. At half the cost of a regular wedding, you’ll still be able to have your smashed avo for brekky (or lunch, if you’re so inclined). Nudo is here to make your day and their landing pages need to say so. Making sure that your audience can […]
The post #037 – Nudo Weddings appeared first on A Digital Marketing Podcast - Destroy Digital.
So, you’ve got a great idea and you’re ready to go to market. The last thing you want is to for someone to come along and steal it. Protecting your intellectual property (IP) is simply just a part of doing good business. However, the flip-side of the picture is that by protecting your IP could […]
The post #036 – GUEST – Gareth Benson, IP Lawyer appeared first on A Digital Marketing Podcast - Destroy Digital.
It’s a gargantuan task to take on the processed food industy, change our food habits and lobby governments. Sugar By Half seeks to do just that and get Australians to reduce their sugar intake by…half. A good spoonful of community activation will help the message go down. Here’re the facts. We are consuming 22kg of […]
The post #035 – Sugar By Half appeared first on A Digital Marketing Podcast - Destroy Digital.
This episode comes with SCIENCE! And the science comes courtesy of Dr Togeir Aleti, digital marketing lecturer at RMIT. Today, he’s here to talk about his new research paper (he’s written quite a few) that looks at what sort of tweets get retweeted and why. So, if you’re looking to lift your twitter storytelling game, […]
The post #034 – GUEST – Dr Torgeir Aleti, PhD appeared first on A Digital Marketing Podcast - Destroy Digital.
Let me be Frank. This is the shizz. When you’re looking to create a brand and a voice, it doesn’t get better than Frank Body. Content marketing done well is how you make your brand stand out and grow – to the tune of $20 Million a year. More coffee please. Frank Body started out […]
The post #033 – Frank Body appeared first on A Digital Marketing Podcast - Destroy Digital.
An overwhelming proportion of single parents are women. Statisically, single mothers also consistently earn less than the average median wage. Having an effective community mobilisation channel is a good place to start to help change that. Ok. It’s not all about the money but as most of us know, raising children is an expensive business. […]
The post #032 – Council of Single Mothers and their Children appeared first on A Digital Marketing Podcast - Destroy Digital.
It is almost an anachronism when we talk about the authenticity and hospitality offered at Clove Tree Hill Villas. Situated in East Selemadeg, Bali, its target audience isn’t really the holidaymaker that flocks to the likes of Kuta, Seminyak or even, Ubud. Herein, lies the irony. Thanks to the mass over-commercialisation of tourism in Bali, visitors […]
The post #031 – Clove Tree Hill Villas appeared first on A Digital Marketing Podcast - Destroy Digital.
How do you keep your little local retail store from being swallowed up by the big retail giants? Or worse, the ecommerce giants? Well, big retail in its current form is dead. And online giants don’t have the ability to put on a local face (or personality). And that’s the gap. Located on Main Street in […]
The post #030 – Locality Store – Skate. Street. Records appeared first on A Digital Marketing Podcast - Destroy Digital.
Last week, we heard from Darwin. This week, we head to the Barossa in South Australia and sink our teeth into Carême Pastry. An awesome, yummy, premium pastry that is made with real butter. Yes. Real buttery goodness. Like a good pastry ought to be. In the process, we also uncover what it means to […]
The post #029 – Carême Pastry appeared first on A Digital Marketing Podcast - Destroy Digital.
Originally hailing from the Big Smoke (A.K.A. Sydney), Dante St. James has honed his offering to meet the specific needs of businesses in the Northern Territory. What has eventuated is the quintessential small business agency. Agile, consultative, personal and value-driven. Australia is a vast continent, where accents change as you travel coast to coast, top […]
The post #028 – DARWIN Edition – Dante St. James appeared first on A Digital Marketing Podcast - Destroy Digital.
If you have a business, you will have customers. If you have customers, you will need to market to them. Marketing costs money but if money is tight, then zero budget marketing techniques are a great way to get revenue coming in. Which can then be set aside to build a war-chest to re-invest in…your […]
The post #027 – Zero Budget Marketing appeared first on A Digital Marketing Podcast - Destroy Digital.
This week we have not one, but TWO bona fide, dyed-in-the-wool, graphic designers. Karl Walters and Matt O’Neill join us to talk about the state of graphic design and how it is still not only relevant but critical, in this digital age. If you’re wondering where this episode is going, it really isn’t about making […]
The post #026 – GUESTS – Karl Walters – Matt O’Neill – The State of Graphic Design appeared first on A Digital Marketing Podcast - Destroy Digital.
In 2012, internet celebrity, Zefrank posted on his blog an invocation for beginnings. It is in some ways a bit of advice on how to make content, or at least how to start. And it begins with, ‘This is an invocation for anyone who hasn’t begun, whose stuck in a terrible place between zero and […]
The post #025 – Start Making Content appeared first on A Digital Marketing Podcast - Destroy Digital.
What’s the point of hiring a great web developer when you aren’t able to get the best out of them? Or how do you know if your agency is not just handballing the web brief to an offshore outsourced company? Here’s another rant episode where Chris and Mark outline a best practice web development process. […]
The post #024_RANT_Good Web Development – Buyer Beware appeared first on A Digital Marketing Podcast - Destroy Digital.
Taking charge of your narrative…we touched on why that is a good idea in our last episode. This episode, we ask what does a brand as publisher look like? What does it mean and how does one go about doing it? Firstly, let’s talk about the cold hard truth. Brands that are leading the content marketing […]
The post #023 – Brand as a publisher appeared first on A Digital Marketing Podcast - Destroy Digital.
Gone are the days where brands would hire PR companies to pump out press releases. Hoping a media outlet would pick up the story. Also, gone are the days where journalists would just copy and paste from those same press releases. But if the PR executives and journalists are no longer spinning your brand narrative, […]
The post #022 GUEST – Carolyn Camoens – Brand Narrative appeared first on A Digital Marketing Podcast - Destroy Digital.
So, you want a blog. Has anyone told you a blog is sooo 2002? Well, it’s not. Starting a blog is probably the best thing you can do to get found on search. In fact, having a place to host your content on the web allows you to properly leverage your social channels. There are […]
The post #021 – Starting a Blog appeared first on A Digital Marketing Podcast - Destroy Digital.
Self promotion is the key to getting your name out there. While it might seem pretty obvious, it’s sometimes easier said than done. This week we check out Karl Adrian Design – a seasoned campaigner whose been a contractor to several agencies throughout most of his career. Karl’s a bit like a graphic design ninja. […]
The post #020 – Karl Adrian Design appeared first on A Digital Marketing Podcast - Destroy Digital.
Out-of-Home advertising is a fancy way of saying outdoor advertising (digital or otherwise). A quick show of hands on how many of you feel that they are a necessary evil? How about if we told you that there’s a bunch of awesome people that have married street art with billboard advertising? And that it looks […]
The post #019 – Apparition Media appeared first on A Digital Marketing Podcast - Destroy Digital.
No matter what business you’re in, knowing your target audience is critical to your success. Every business will have a different audience map and sometimes that audience is not entirely in the same group as your customers or end-users. This week we talked to North Eastern Urology (NEU), a specialist clinic with their primary consulting location […]
The post #018 – North Eastern Urology appeared first on A Digital Marketing Podcast - Destroy Digital.
Live streaming is a great way to kill two birds with one stone. Not that we advocate the killing of birds in any way shape or form. However, if you’re already producing content (either a podcast or an online video) this is a great way to show off another side of your program. Live streaming is […]
The post #017 – Live Streaming appeared first on A Digital Marketing Podcast - Destroy Digital.
There is content strategy and then, there is content strategy. As with any strategy, we can talk about it until the cows come home. This is hopefully not one of those episodes. The key thing to remember is that while some strategies fall into categories, the best strategy for your particular situation is not always the same […]
The post #016 – Content Strategy appeared first on A Digital Marketing Podcast - Destroy Digital.
Jack the Bear is on the move. He’s looking to diversify, enter new markets and in the process, elevate himself to a household name – not unlike his erstwhile fire-fighting cousin. The first thing we suggest Jack do is to conduct a domain name rationalisation to leverage the authority of his current domain – which has […]
The post #015 – Jack The Bear appeared first on A Digital Marketing Podcast - Destroy Digital.
What do vinyl records, slide film and hardcover books have in common? Yup. They’ve all become niche media. Streaming video, online newspapers, ebooks so on and so forth have taken over. Digital content is here to stay. The landscape is only going to get more saturated (said with no hint of irony). The real new […]
The post #014 – Paper to Pixel appeared first on A Digital Marketing Podcast - Destroy Digital.
Creating self funded content is a great way to showcase your skills and your expertise. This is quite often true of content creators who make content for others. And even more so if they are on the cutting edge of their craft. This gives creators total control over the end product and is the perfect […]
The post #013 – Weightless Films appeared first on A Digital Marketing Podcast - Destroy Digital.
The Holy Grail of content is arguably user generated content. Content made by your customers that is on-brand is something that is worth its weight in gold. Retail brands are well suited for this. Food and Beverage outlets even more so – cue cafés and restaurants. Two Lost Boys is a local Windsor café that […]
The post #012 – Two Lost Boys appeared first on A Digital Marketing Podcast - Destroy Digital.
Did your mother ever say, “Just because Sarah from next door has one, doesn’t mean you need one too!”? If Sarah had a pet rock named Millicent, your mother was right. But what about a podcast? Well, everybody needs to start a podcast like yesterday. Seriously. The numbers are all pointing that way. Sure, a podcast […]
The post #011 – Podcast. Shmodcast. appeared first on A Digital Marketing Podcast - Destroy Digital.
Mark has recently had a client who refused to conduct a business-wide digital transformation and ended going into voluntary administration. Aside from the pain of having to watch good people getting laid off, he is also in therapy over the sheer wasted opportunity. Chris is there to help him through it with a massive rant […]
The post #010 RANT – Old School is Dead School appeared first on A Digital Marketing Podcast - Destroy Digital.
Nanna. Nanna who? Nanna your business. Actually, it’s Morry Morgan and Ben Horowitz’ business. And we have to say, they’re killing it. In spades. In the process, they’ve built a strong and engaged online and offline community. Since March 2016, School of Hard Knock Knocks has been teaching budding comedians and bucket-listers the fine art of […]
The post #009 – School of Hard Knock Knocks appeared first on A Digital Marketing Podcast - Destroy Digital.
At the CORE of it – Create Once Repurpose Everywhere will ensure that you get maximum traction for your content across all channels and platforms. Every one of those has specific idiosyncrasies that will either boost or hamper your content. You need to adapt your content for each one. There is no One Size Fits All […]
The post #008 – Platform Specific Content appeared first on A Digital Marketing Podcast - Destroy Digital.
Sit. Stay. Don’t roll over. Giant online retailers might be good for some segments of the market, but what do you do if you’re a smaller start-up with a passion for your chosen industry? Simple. Demonstrate expertise – show customers that you’re the absolute experts in your field and that they should come to you […]
The post #007 – Another Online Pet Shop appeared first on A Digital Marketing Podcast - Destroy Digital.
The web is constantly being woven and re-woven. The very users who want more services, more content, on-demand entertainment and openly searchable knowledge are driving change. Mobility is de facto. What used to be called the mobile web is now just the web. Everything needs to be for mobile. Everything. We all access the web […]
The post #006 – The Mobile Web AKA The Web appeared first on A Digital Marketing Podcast - Destroy Digital.
As a local business reliant on the loyalty and custom of a fixed catchment area, brand loyalty is critical to growth. Doing this successfully requires a strong, brand and having great online content can accelerate that process. Growing revenue usually requires opening branches. A robust brand is a cornerstone to future success. “Love some of the […]
The post #005 – Saint James Hair Studio appeared first on A Digital Marketing Podcast - Destroy Digital.
Marketing budgets aren’t complete unless they’re backed by a coherent social media strategy. Which needs to include a content creation plan and a deliberate PPC advertising plan. And the will to fund it all. There are three phases to successfully using Facebook for your business. A Likes Phase to grow an audience; an Engagement Phase […]
The post #004 – Marketing Budgets appeared first on A Digital Marketing Podcast - Destroy Digital.
Understanding your personas is the first step to identifying low hanging fruit and how to get referrals – the gold standard of new clients. Inauro Wealth Management is a boutique wealth management firm in South Yarra, Victoria. In business for more than 12 years, Inauro punches way above their weight with a higher than average […]
The post #003 – Inauro Wealth Management appeared first on A Digital Marketing Podcast - Destroy Digital.
YouTube is the #2 search engine after Google. There are a few reasons why video content is becoming more and more important online, here’s some food for thought.
The post #002 – Video Content appeared first on A Digital Marketing Podcast - Destroy Digital.
Knowing when to re-package good, engaging content and how to present it on the relevant online channels is the key to good content marketing.
The post #001 – Content is King appeared first on A Digital Marketing Podcast - Destroy Digital.
Join us to destroy dogma and shift to a new paradigm. Chris and Mark talk about what’s compelled them to create this initiative that is Destroy Digital.
The post #000 – Introduction appeared first on A Digital Marketing Podcast - Destroy Digital.