Marketing Hooks Podcast: Recent Episodes
Alex Thoric
Welcome to the Marketing Hooks podcast! This podcast is for entrepreneurs and small business owners that want to learn how to market their business the right way in this digital era. Join me on my journey to building my business and sharing what I learn and apply so you can learn from it and apply as well.
Have you ever wondered how Amazon was able to grow to such a huge level and dominate multiple industries?
As you can imagine it took them over 20 years to get to this level but I'm sure it's worth it.
In this episode, I go over 5 marketing strategies that Amazon uses to this day to be where it's at.
Whether you run a local business or an eComm store, you can use these strategies for your small business and see how your business grows year after year.
If you like this episode I would appreciate you leaving a review on iTunes so other entrepreneurs can also learn from it. Cheers!
Everything that happened during the last 2 years with Covid made some of us stronger and were able to use it to build our business, others didn't have much of a great year.
In this episode, I interview Louka Kurcer, the owner of Kettlebell Club who is also our client where he shared how certain marketing strategies helped him stay on top of the game during Covid.
He also shared his story and how entrepreneurs and people, in general, can be mentally tough especially when it's needed these days.
If you like this episode, it would mean the world to me if you can leave a review on iTunes and share it with your friends that need to hear it.
We're moving towards the new world of crypto, NFTs, and Metaverse. A new version of the internet 3.0. If you missed new trends when the internet was created now is your second chance.
All these buzz words like NFT and crypto will play a major role in our lives in the near future.
In this episode, I interview a friend of mine Kevin Van de Luitgaarden who was also in the world of digital marketing and now decided to focus only on NFT and will be launching his project with major influencers in the world of crypto and entrepreneurship.
The name of the project is Final Bosu and they have an exciting mission. Kevin explained what is NFT, how it works, and how you can get one for yourself.
If you want to learn more about the Final Bosu you can do it here www.finalbosu.com.
Join us on this episode and learn about the future!
Building a community around your brand is one of the best things that you can do for your business.
In today's world of marketing, there are multiple tools that you can use to promote your business, and SMS marketing is one of them but you need to be careful because you can't send out multiple messages on a weekly basis just like you do with emails.
It is though very similar to email marketing in terms of building the audience and sending out messages based on the data that they provided. Things like name or birthday.
In this episode of the Marketing Hooks Podcast, I went over different ways how you can use text marketing in order to build an engaged community of fans and clients.
If you find this episode valuable, I appreciate it if you can share it on social media and tag me @alexthoric.
Lately, I've been getting lots of requests to do marketing consultations. Looks like more business owners and entrepreneurs want to learn digital marketing so they understand how everything works and some of them take care of their marketing.
I thought it would be a good idea to record an episode and share 5 main steps that you need to implement in order to create a successful digital marketing strategy for your business.
I went over all 5 steps in the exact sequence you should in order to get great marketing results.
One of the steps is to create a marketing funnel. If you don't know how to build one, I would suggest you take the One Funnel Away challenge where you can learn how to build a high converting funnel in 30 days.
Go to alexthoric.com/ofa and get special bonuses from me when you join the challenge.
Cheers,
Alex Thoric
In this episode of the Marketing Hooks podcast, I interview an entrepreneur and the author of Carrying the Fire.
I talked about his entrepreneurial journey, his past, positioning in business, and how you can get a bigger piece of your market.
Make sure to share this episode with your friends that are into entrepreneurship or who own a business.
If you liked this episode, I would appreciate you leaving a review on iTunes or Spotify.
Did you hear people saying that email marketing doesn't work anymore? Now imagine cold emails.
I can tell you right away that cold emails still work and this episode is the proof. We launched a cold email marketing campaign for one of our clients and it brought some good results.
Listen to this episode to find out what was our strategy and what kind of results we were able to get.
Automation played a big part in this campaign.
If you want to automate your marketing go to alexthoric.com/system and get your snapshot of a system that we use inside the agency.
Cheers,
Alex
In this episode, I interviewed Daniel Blue where he shared different ways how to get capital for your company and make money tax-free.
We also talked about his story, sales, how he got into entrepreneurship and grew a 7 figure company.
Daniel is a regular contributor to Forbes.com and is the owner of Quest Education, a company that helps entrepreneurs obtain capital for their companies, pay off high interest debt and make money tax free using a self directed retirement account.
His story is unique in the sense he had a daughter when he was 19 years old and overcame addiction to Oxycontin at 20 years old. Those two life changing moments helped shape Daniel into the man he is today.
If you or your friends can take advantage of Daniel's advice make sure to reach out to him.
Cheers,
Alex
Building funnels and writing emails is all fun. It is also important to track everything, automate and optimize when needed.
When you create your customer journey you want to make sure that you dive deeper and create automated email sequences as well as retargeted ads to get the most out of your marketing machine.
To do that you can use customer value optimization or we also call it a business processing map. It will help you better understand what goes after each and every step of your funnel.
In this episode, I share what customer optimization looks like and how you should set it up for your business step by step.
If you want to automate your business online, you need to build systems. Head over to www.alexthoric.com/system to get a snapshot of our system and use it for your business.
Cheers,
Alex Thoric
What does it take to build a successful and profitable business?
A lot of hard work, persistence, and consistency. I had a chance to interview the man behind a successful local brand that went international, CEO of Bad Monkeys Popcorn Joseph Zeppilli.
He shared his story, the story behind the brand, where everything started, and what he and his brothers did to make things work.
Also, he gave a lot of great tips on how to use free marketing by being creative. Pretty sure you'll get some ideas for your business as well cause I got a couple :)
If you want to learn what it takes to build a product business both online and offline make sure to listen to this episode and share it with your friends that are into entrepreneurship so they can get these gold nuggets and implement them in their business!
There's a great quote that I personally like by Tony Robbins “It's not what we do once in a while that shapes our lives. It's what we do consistently.”
When it comes down to marketing you want to make sure that you're consistent with your message, that you're always showing up in people's newsfeed or Google & YouTube.
Since we're all trying to getting customer's attention we can't afford not to advertise or create content on a consistent basis because your competition will beat you pretty fast.
As Henry Ford was saying "A man who stops advertising to save money is like a man who stops a clock to save time."
If Henry Ford said it about advertising at the beginning of the last century imagine how you should promote your business today.
If you want to make your life easier you need to automate your business online. Go to alexthoric.com/system and get your systems in place.
Cheers,
Alex
In today's busy world everything is changing super fast, especially digital marketing. AI is taking over and we as marketers and business owners need to find new ways how we can get people's attention.
One of the solutions that we have is to be creative. The future of digital marketing looks pretty interesting where bots will do 70-80% of work but they still need our creative brain in order for ads to work.
When it comes down to creativity we can talk days and nights. If you're not much of a creative person, listen to podcasts like this one to get more ideas and follow frameworks.
The great thing about frameworks is that it's not a script that you need to follow word by word but you can play around with words in a creative way and still deliver your message to the end consumer.
In this episode #34, I talk about AI, creativity, and the future of digital marketing the way I see it.
If you like this episode, please share it with your entrepreneurial friends and leave a review on iTunes or wherever you're listening so more people can discover it and learn something new. It means the world to me!
Cheers,
Alex Thoric
When it comes down to SEO people have different opinions on whether should they do it or not. Also, people are not willing to wait for SEO to start working. All you need to be is patient and you will get the rewards long term.
In this episode of Marketing Hooks Podcast, I interview John Voung, the owner of Local SEO Search where he shared the best practices and different tools that can help you understand SEO better. We also talked about myths and which ones are true and which ones not.
If you like this episode, please leave a review and it will help more people find the podcast and learn new things.
You can also share it with your friends that might be looking to do SEO.
Attention is the new currency in today's world. Everyone is trying to get your attention on social media, TV, radio, friends, and family.
When it comes down to social media we see 1 ad in 3 to 4 posts that you see from your friends which makes it quite a lot.
People's attention span dropped down to 7 seconds, on YouTube, it's even less since you can skip video ads after 5 seconds.
In this episode, I go over the things that you need to do in order to be in front of your potential clients on a consistent basis.
If you're looking to automate your business after you get people's attention, you need to create marketing systems. Go to alexthoric.com/system and see how you can do it.
There's sooo much content out there on social media and YouTube, but people create even more content these days.
So, how do you know what kind of content you need to create so you can get people's attention and sell your products or services?
Since a lot of people struggle with content creation and many don't even understand how it all works, therefore they're creating the content for the sake of creating it.
There a couple of tricks and tools that can help you figure that out and I share them on this episode #31 How to create content that works.
Go check it out and let me know your thoughts. Share with your friends that are into content creation so it can make their life a bit easier.
If you're looking to automate your business after you create content, you need to create systems. Go to alexthoric.com/system and see how you can do it.
Cheers,
Alex
Today's world of digital marketing is quite complex and sometimes you don't know what to expect from platforms because they can ban you for some reason.
If that happens, you want to make sure that you're using multiple marketing platforms so you can pivot and continue running ads to your website or funnels and sell your products.
In this episode, I share why you should start running ads on YouTube if you're not doing it yet and why our team started using YouTube ads.
I also shared some cool tips and two strategies that you can use in your business.
In this episode, I mentioned the new program that we launched recently with a friend of mine. You can follow this link to learn more and join us www.buildingincomeondemand.com/.
Cheers,
Alex Thoric
How do you grab people's attention and make them do what you want? You need to have a catchy hook or a headline.
These days people's attention snap is super short. It's only 7 seconds. This means that you have to be pretty creative. The first is getting people's attention is by creating great headlines that will hook them into your offer.
It doesn't really matter if you're just collecting leads, using it for a landing or sales page, or even writing emails. You will need to have catchy headlines every step of the way.
In this episode #29 of Marketing Hooks Podcast, I'm sharing a couple of secrets and frameworks as well as some examples that show you how to create great headlines for your offers.
If you like this episode, please leave a review of iTunes and let other listeners know what you think. It will mean the world to me!
If you were waiting for a new social media platform to popup to take advantage of it, now is time. The clubhouse is a new invitation-only audio-chat social networking app launched in 2020.
It's something like listening to a podcast and if you have a question or want to share your opinion, you can simply raise your hand and the host of the room will let you speak.
You can join multiple different rooms based on your interests and chat even with celebrities. In this episode #28, I share how you can use it and take advantage of it.
Follow on Instagram and LinkedIn @alexthoric
In the world of social media, you want to make sure that you're present on multiple platforms. It's extremely important since you never know what will happen with the platform that you're using right now.
They remove you as a user and you'll spend hours trying to get your account back or maybe the platform will die (won't get attention).
That's what happened with our Facebook business account. Somebody hacked our agency account and removed me as admin and all of our team members.
The bigger problem is that we couldn't get access to our client's accounts since everything is connected. If something like this happens to you, you want to make sure that you know how to or running ads on YouTube/Google, LinkedIn, or maybe even TikTok depending on your audience.
In this podcast, I share what platforms you can use instead to be omnipresent and how you should use them.
If you want to build automated marketing systems in your business go to alexthoric.com/system.
Do you know what's one of the things that I do at the beginning of the year? I check marketing trends to be on top of the game because we want our clients to have great results and use the latest tools.
In this episode, I shared 10 Trends that we will have this year. Some of them are coming from 2020 but evolving, others are totally new.
Check it and let me know on social media which one are you going to take advantage of for your business.
Spoiler Alert! Automation is one of them, so if you need help automating your business go to alexthoric.com/system.
If you're planning to run ads on Facebook or already are doing so, this is a must-listen for you. I interviewed Bob Regnerus who is the author of the 4th edition of the Ultimate Guide To Facebook Ads.
He shared interesting strategies that you can use on Facebook to generate more business for yourself. He also shared a couple of interesting stories about Ryan Deiss, Perry Marchall who is the co-author of this book, and the man himself Frank Kern.
To get a copy of this book go to ultimatefb.com
2020 has been a crazy year with all the lockdowns, media, and dirty political games.
I got an opportunity to interview Melina Giubilaro who came from the world of the mass media. We talked about traditional media and how far it is from social where big networks simply don't understand how to use it. Also talked about the scarcity mindset that millennials have these days as well as travel which is a lot of fun.
If you want to find know how the media works today, listen to this episode. Don't forget to subscribe and leave a review, your feedback will be very much appreciated.
Digital marketing is changing almost every day and it's hard to keep up with different strategies and know what works now.
That's why you should listen to podcasts like this one where experts share what works in the industry today. In this episode 23 of Marketing Hooks Podcast, I'm sharing Facebook marketing strategies mixed with content that we are using for one of our clients and it works like magic.
Follow me on Instagram and LinkedIn @alexthoric
There's an unlimited number of tools that you can use for your business to help you automate it online. But which ones are good?
In this episode of Marketing Hooks Podcast, I want to share with you Top 10 Tools To Automate Your Small Business Online. These are the tools that we are using on daily basis with our team and our clients.
If you own a local business during these hard times you're a modern-day superhero. Lots of businesses are closing down and it hurts to see that.
If you want to survive this pandemic and thrive in the future, it's important to use social media and go digital to promote your business. Since people's attention is online these days, that's where you need to be as well.
In this episode, I share tips on how you can promote your local business using social media and different tools so you can automate your business and make your life easier.
Follow on LinkedIn and Instagram @alexthoric
How big is your email database or should I ask do you have one? If you don't want to rely only on paid ads and social media platforms you need to start building your email database. A real asset that you can use to build relationships with your prospects and clients. You can launch new products and services and sell them to people that know, like & trust you.
That's how Facebook, Google, and Amazon make money. They let us use their platform and charge us for ads.
In this episode, I share a couple of different ways how you can build your own email database.
Follow on Instagram & LinkedIn @alexthoric!
Digital marketing is changing extremely fast and many businesses understood the power of it and the possibilities. Yet, not many of them use AI and chatbot marketing to automate processes.
In this episode, a friend of mine Charles Hackman shared how they help eComm businesses grow and get to the next level using the power of AI.
If you liked this episode, leave a review on iTunes and let me know what is one gold nugget that you took from it. Also, feel free to share it with your friends and colleagues.
Follow on Instagram & LinkedIn @alexthoric!
The majority of entrepreneurs and business owners don't know how to create an irresistible offer. They think that have a core offer is enough whether it's a product or service. When in reality it's more than that.
In this episode, I share my notes from the Offer Mind event that I went to last year where Steve Larsen and Russell Brunson explained how to craft a sexy offer so that people run towards you to get it.
Follow on Instagram & LinkedIn @alexthoric!
There are different marketing tactics and strategies that businesses are using and in this episode, I want to share 2 Ad Frameworks that work for our clients extremely well.
Simply take these frameworks and start running ads on Facebook and Instagram and you will see what I'm talking about.
Follow on Instagram & LinkedIn @alexthoric.
In this episode, I interviewed Samantha Kris, an international success coach, best-selling author, and award-winning speaker.
We talked about digital marketing, building a community online, her partnership with Goalcast and what it takes to become a successful entrepreneur.
If you liked this episode, share it with your friends and leave a review. This will mean a world to me.
Follow on Instagram & LinkedIn @alexthoric
In this episode, I interviewed the man himself Jamie Benizri, Lawyer by trade and entrepreneur at heart. He challenges industry standards with high energy and passion.
Jamie shared his journey to becoming a successful business owner and a lawyer that everyone knows in Montreal. He also shared the hurdles that he had to go through in order to achieve success as well as marketing strategies and tactics that helped him to get there.
If you liked this episode, share it with your friends and leave a review. This will mean a world to me.
Follow on Instagram & LinkedIn @alexthoric
In this episode, I got a chance to interview the Coach Ian Lajoie. Being a performance coach he helped hundreds of entrepreneurs become more productive, earn more, and simply be a better version of themselves.
We covered lots of topics, how he started his career, what kind of strategie$ he used to grow his business, and why he decided to get a pilot license.
Follow on Instagram & LinkedIn @alexthoric!
We live during interesting times and this year definitely made history. Lots of business had to close down, people lost their jobs and the economy is crashing, but there's a bright future ahead.
In this episode, I sat down with Marina Ejova, women empowering coach where we talked about all the changes and events that were happening during the last couple of months.
She explained what people need to do to overcome these obstacles and home to come out of this as a better human being.
Follow on Instagram & LinkedIn @alexthoric!
We're going through tough times right now and lots of businesses had to close down because of this pandemic. There are those that are still trying to survive. People's attention is online right now and it's time to make your business go digital. I decided to record this episode and share with you a couple of digital marketing strategies that will work for your local or coaching business.
If you want our team to help you feel free to go to www.talkwithalex.com, fill out the form and I'll personally talk to you!
There are so many business owners that still believe in paper ads and spend money on traditional marketing. In this episode, I explain and show the difference between the power of online advertisement, how it works for different industries, and traditional ads. The goal is to show the importance and power of using social media to promote your business by targeting your ideal clients.
Follow on Instagram & LinkedIn @alexthoric!
As I mentioned in the previous episode, I start a series of interviews where successful business owners and entrepreneurs will share their journey, all the ups and downs, their best marketing and business strategies, and what we can learn from them. My first guest is a friend of mine Rozel Gonzales, the owner, and founder of Energie EnCorps a wellness center. She shares how and why she started her business and what it means to her. Also, she gave a couple of great advice to entrepreneurs and talked about the importance of having a balance in our life.
You can learn more about her business by visiting their Facebook page https://www.facebook.com/EnergieEnCorps/ If you want to be featured on this podcast send me a message on social media.
Follow on Instagram & LinkedIn @alexthoric!
Content is a powerful tool in today's world and every single person can start creating content and become a thought leader or influencer in their industry or niche. Many people still neglect the power of content creation. If you're an entrepreneur or a business owner, content is the thing that will help you build your personal brand and position you as an expert and leader in your industry. The trick about creating content, it takes time and you need to be consistent. So, many people understand the importance of content creation but they are impatient and want things to happen quickly. In order for you to see results, people need to like and trust first, and only then they'll be willing to do business with you. In this episode, I share my content creation strategy and how you can use it too!
Are you excited for 2020? I'm pretty excited! In this episode, I want to talk about digital marketing trends that we will have in 2020. I was reading some articles on marketing blogs from the top marketers that I follow. I got some gold nuggets and really want to share them with you! I want you to learn about these new trends so you can implement them in your business.
Every single successful business has systems. The reason why majority of local businesses are not very successful is because they simply don't have proper systems in place that would help them scale their businesses and bring them to the next level. That's exactly what every single business owner wants. In order for you to have a predictable business so you can grow 2x, 5x or even 10x faster, you need to build systems. In this episode I share how systems work and how you can build them for your business!
There's so many different ways how you can promote your business organically and people always wonder what are the best ways to do it. I decided to make this episode specifically about this! After working with entrepreneurs and business owners I can confirm that these 3 strategies work. Listen to it and let me know what you think. Leave a review on iTunes so other entrepreneurs can also learn about different ways how they can use marketing for their business. Cheers, Alex!
Business owners and entrepreneurs don't understand the importance of scaling ads and what to do when the ad performs well. In this episode I'm talking about the conversation that I usually have with other business owners and entrepreneurs as well as our clients.
In this episode, I'm talking about 5 Marketing Strategies to Grow Your Restaurant Sales in 2019. This is exactly what we do for our clients and it works amazingly well.
These 5 Marketing Strategies will help you understand different ways how you can market your restaurant the right way in today's digital world, therefore grow your restaurant sales in 2019.
If you want us to help you with marketing your restaurant simply go to https://www.talkwithalex.com fill out a short form and we'll get in touch with you as soon as we can!
I see it over and over again how small businesses run their marketing campaigns without really knowing who they talk to. Before you start marketing your business online or offline you have to know who your customer avatar or ideal client is. Without doing it first, you'll waste tons of money and then wonder, why didn't you campaign work. In this episode I talk about the importance of knowing your ideal clients, how to do it and how we do it for our clients.
In this episode I'm talking about the #1 marketing strategy that many entrepreneurs forget about. This is the core and fundamental of marketing.
In this episode I share my story of how my entrepreneurial journey started with some ups and down and what I learned from it. I also talk about 2 most important skills in life every entrepreneur and business owner should master.