The Marketing Room: Recent Episodes

Jenny Procter

Welcome to the Marketing Room, the podcast for small business owners where we explore marketing in all its different forms.

My name is Jenny Procter and I want to provide practical marketing advice for busy business owners, learn about different marketing tactics and find what works for your business.

This is the place to be if you want to get started or try something new.

So welcome to the Marketing Room, grab a coffee, come on in and let’s talk marketing!

I want to explain about the gap I had since the last episode, and to share with you news about a new podcast!

You can subscribe to the Marketing For Introverts podcast here:

https://podcasts.apple.com/gb/podcast/marketing-for-introverts/id1537786852

In this final episode of the series, I wrap up the essential elements of a marketing plan for the small business owner.

This year businesses have had to react very quickly to changing opportunities to be successful. Find out how the marketing planning process can help you keep focussed in uncertain times.

I'm also planning a new series for the autumn, where I will talk to a series of guests about marketing for the introvert business owner. To subscribe, so you know when those episodes are available, go to https://subscribepage.com/the-marketing-room-podcast

Content marketing is about being helpful, it isn’t about being overly salesy. Consumers have evolved past the point of wanting to be blatantly sold to. But they are ready to have a conversation, and to engage with brands and businesses that can help them get to where they want to be, or help them solve a problem.

This 13 minute episode gives you a quick guide to getting started with content marketing.

If you are an introvert and want some more help with your personal branding and your content marketing you can download my free guide: https://bondfieldmarketing.co.uk/personal-branding-guide/

If you want support to develop your content marketing plan, why not book an hour with me to help you take the next steps. Find a time that suits you here: https://bondfieldmarketing.youcanbook.me/

For more about content marketing visit https://contentmarketinginstitute.com/

I spoke to Becky Slater, public relations consultant and owner of Beck and Call PR. We discussed what public relations is, and how small businesses can benefit. Becky was very generous with her expertise and outlined a process that small business owners can follow to generate media coverage. We talked about how to create your story and the importance of great photography. We also discussed how to tell if your PR is working. Don’t assume that coverage in glossy magazines is only for big brands!

To find out more about Becky and how her expertise can help you go to her website beckandcallpr.co.uk

If you would like some help to create great content, find out if your social media is working or plan a marketing campaign, get in touch at bondfieldmarketing.co.uk

You spend a long time on your social media, writing posts, taking photos, talking to your ideal customer. But how do you know if all your efforts are working?

This episode gives a quick overview of reach, impressions, engagement rates and other ways to measure social media succcess.

For current industry engagement rates: https://www.contentcal.io/blog/what-is-a-good-social-media-engagement-rate/

To book a Power Hour or for any other help with your social media content, get in touch https://bondfieldmarketing.co.uk/services/

I spoke to digital marketing coach and expert Ruth Gilbey about why every business needs a website.

We discussed the importance of getting your website right to attract your ideal client, what content to include and why your website is never about you.

If you want some help identifying your ideal customer in order to plan your website you can read this blog post

https://bondfieldmarketing.co.uk/define-ideal-customer-improve-marketing/ or listen to the first episode of the podcast.

Ruth and I talked about the book "They ask: You answer" by Marcus Sheridan.

You can find Ruth here https://www.ruthgilbey.com/

And read her advice on how to get your next client in 24 hours https://www.ruthgilbey.com/next-client

Finding your niche is often cited as the holy grail of successful small business marketing. This episode asks "What is niche marketing, how to do it, why your niche might be hiding in your business and why everyone finds it hard!"

This episode has been created in response to a listener request, so do get in touch if you have a marketing challenge that you want me to explore.

You can read the episode content here https://bondfieldmarketing.co.uk/podcast-finding-your-niche/

And you can find out more about defining your ideal customer and access the free download to help you here https://bondfieldmarketing.co.uk/define-ideal-customer-improve-marketing/

To work on finding your niche, book your Power Hour - including a bonus hour and detailed action plan for podcast listeners, go to https://bondfieldmarketing.youcanbook.me/

I spoke to professional photographer Emily Moya about personal brand photography and the role that your images play in building relationships with potential customers.

We talked about how to get the images to properly represent you and your business and how to be confident in front of the camera.

Find Emily at https://emilymoya.co.uk/branding-photography/ and on Instagram at @EmilyMoyaPhoto

You can download the FREE Turnaround your Marketing guide here to help you take the 3 steps you need to get back to business successfully: http://subscribepage.com/free-turnaround-your-marketing

To work on any aspect of your business marketing, book your Power Hour with me - including a bonus hour and detailed action plan for podcast listeners go to https://bondfieldmarketing.youcanbook.me/

As we look to reopen our businesses, your products or services may look very different. This 10 minute episode outlines the 5 essential marketing actions you need to take right now in order to make the most of this reopening phase.

You can read the transcript here https://bondfieldmarketing.co.uk/podcast-5-marketing-actions/

Download the FREE Turnaround your Marketing guide here http://subscribepage.com/free-turnaround-your-marketing

To work on any aspect of your business reopening, book your Power Hour - including a bonus hour and detailed action plan for podcast listeners go to https://bondfieldmarketing.youcanbook.me/

In the second of my three episodes looking at how we rebuild our businesses, I share my own personal experience of setting up and rebuilding a business and some of the ways I ensure I have the right mindset.

Download my FREE Turnaround your Marketing guide. Designed to help you get started right now the guide is in 3 sections, asking questions about how you develop your product or service, how you promote it and how you get your people on board. https://www.subscribepage.com/free-turnaround-your-marketing

Read the full transcript of this episode on my website https://bondfieldmarketing.co.uk/podcast-mindset-to-rebuild/

To access the Federation of Small Businesses material on mental and physical health go to https://www.fsb.org.uk/campaign/wellbeing-hub.html

I had a great conversation with Andy Wilkinson of OWB about how marketing tactics are changing, who is running successful marketing campaigns at the moment and what businesses need to think about to plan for the upturn in business.

My 8 page Turnaround your Marketing guide gives you the tools and the questions you need to ask right now to get you in the best shape to safely and successfully open your doors again. It asks the critical questions about redesigning your product or service, how to promote it and how best to get your team on board and involved. Download it here!

https://www.subscribepage.com/free-turnaround-your-marketing

If you are hoping that you can marketing your business for free - think again! You will need to allocate a budget to get the best results for your business. This episode takes you through what you need to know to set a realistic marketing budget for your business, what to include and how to monitor it.

To work with me on your business marketing plan and budget, book a FREE discovery call. Pop over to the website https://bondfieldmarketing.co.uk/ for more details

In this broad ranging conversation Wendy and I talked about talking to your customers, how to connect with the right people on social media, what to say right now and why all the hard work should have been done before you pick up the phone.

See Wendy’s Power up your Phone calls lockdown offer

https://www.wagassociates.com/powerupyourphonecalls.html

You may find this blog post helpful in defining your ideal customer

https://bondfieldmarketing.co.uk/define-ideal-customer-improve-marketing/

For more marketing tips follow me via my business Facebook page https://www.facebook.com/bondfieldmarketing/

When talking branding, I think small businesses need to focus on 2 areas – establishing and communicating their brand values, and getting the visual brand elements right. In this episode I outline the importance of brand values, how to establish them, and how to ensure they underpin every part of your business.

Resources

Blog content: 5 steps to establish your brand values as a small business https://bondfieldmarketing.co.uk/small-businesss-brand-values/

Blog content: Branding from corporate tool to personal values https://bondfieldmarketing.co.uk/branding-corporate-personal-values/

Free download: 5 steps to successful personal branding for introvert business owners https://bondfieldmarketing.co.uk/personal-branding-guide/

Personal branding toolkit for introverts https://bondfieldmarketing.co.uk/branding-toolkit-introverts/

Attending exhibitions and live events can be a very effective way of marketing your small business, but there are so many options and it can be expensive to attend. How do you choose and how do you make the most of your investment?

In this episode recorded at the Derby Business Show on 12 March 2020 Marc Gordon of Fresh Start Events explains how to get the most out of exhibiting at a business show. He outlines some ideas to consider when planning your stand, how to use social media as part of your pre-show activity and what to do after the event.

If you are wondering if you should be marketing your business right now, and how best to speak to your customers, get in touch for a free consultation call with me.

Take a look at www.bondfieldmarketing.co.uk/contact

In an episode that was recorded on 20 March, I explore some of the immediate marketing responses to the restrictions business are facing right now, including:

Pivoting your business and getting online
What marketing activities to do if you are quiet in business
Can we still be selling? And if so, how to do that.

Businesses that I mention in the episode:

Eden Hot Yoga has taken all its classes online in record time https://www.edenhotyogalichfield.co.uk/

Three Chords and the Vine is holding wine tasting via Facebook https://www.facebook.com/winetastingmidlands/

If your business needs marketing support, please get in touch. I have slots available for businesses that need help right now but may not be able to pay for a while. https://bondfieldmarketing.co.uk/contact/

Live video is a great way to connect with your customers and potential customers but how should you do it, what should you talk about and how to get over your fear? This is an interview episode with Danielle Bayes of Videos Undifficulted. She provides lots of tips and advice you can put into practice straightaway.

You can also download her free download – 36 ideas for live video – here https://mailchi.mp/0e3fadf566c0/36liveideas

And find her online https://www.videosundifficulted.com/

Marketing goals are an essential part of the planning process. This short episode covers why you should write your marketing goals down, how to complete a SWOT analysis and why you need to start with a business plan.

You can access a personal SWOT analysis template here: https://bondfieldmarketing.co.uk/wp-content/uploads/2019/06/Personal-SWOT-Analysis-min.pdf

If you haven't listened to Episode 1 Who is your ideal customer? and Episode 2 Marketing audits, you can listen to them here: https://podcasts.apple.com/gb/podcast/themarketingrooms-podcast/id1501962793

A marketing audit is a really useful first step when you are planning your marketing activity and it should be straightforward. This short episode will run through some of the questions to ask as part of your audit.

Download the checklist to do your own audit here:

https://www.subscribepage.com/marketing-audit

When you are planning any marketing activity in your small business, you should start with a detailed understanding of your ideal customer.

In this first episode, I explore why you need to know about your ideal customer, and what you need to know about them.

You can read more at https://bondfieldmarketing.co.uk/define-ideal-customer-improve-marketing/

And you can download the handout I refer to here https://www.subscribepage.com/e9i9d4

Welcome to the Marketing Room, the podcast for small business owners where we explore marketing in all its different forms.

My name is Jenny Procter and I want to provide practical marketing advice for busy business owners, learn about different marketing tactics and find what works for your business.

This is the place to be if you want to get started or try something new.

So welcome to the marketing room, grab a coffee, come on in and let’s talk marketing.