Strategy Made Simple: Recent Episodes
Matthew Rempel
Strategy Made Simple is about making strategy, well, simple. Hosted by Matthew Rempel, and based on interviews with leaders in social enterprise, and exploring techniques to improve your social enterprise
Listen for strategies that you can take and apply to your organization's situation.
Social media is a powerful force and opportunity if you use it well. To be able to do that, you need a solid social media strategy, a sense of what your goals are, and some consistency in your posting.
In this conversation, Alyson Shane joins Matthew Rempel to talk about social media, how to use it, and how things change between when you're just starting, and when you're more established.
Thank you Alyson for the conversation!
Links: Starling.social https://www.alysonshane.com/blog Out on the Wire: https://jessicaabel.com/out-on-the-wire/ https://www.instagram.com/starlingsocial/ https://www.facebook.com/starlingsocial https://www.linkedin.com/company/starling-social/
Info@strategymadesimple.ca https://www.linkedin.com/in/matthew-rempel/ https://www.linkedin.com/company/strategy-made-simple Twine.community
--
If you're looking for a community of entrepreneurial problem solvers that are trying to address big societal problems with business models, then you should join Twine. Twine is a micro social network specifically for discussing and connecting with social entrepreneurs with the intention of professional development, problem solving, and mutual support. (Formerly Social Economy Connect)
Join us here: twine.community
If you'd like help with your social enterprise development problems, please contact us at Info@StrategyMadeSimple.caStrategyMadeSimple.ca
--
Host: Matthew Rempel Editing: Sarezka Tapia, Matthew Rempel Music provided by Epidemic Sound
In this episode of the Strategy Made Simple podcast Beth Cougler Blom explains how we can make better learning experiences by taking a learning design approach. She explains how her experience in learning design roles contribute to making better trainings and facilitating well with groups. We discuss how meeting ground rules and setting out the objectives for the learning experience. She also explains her experience in starting up her business and how her path led from helping with post-secondary learning experiences to helping social impact organizations.
I think the experiences and methodologies that she shares can contribute to leaders working with teams or those that are looking to help others see new perspectives.
Beth also interviewed me on her podcast Facilitating on Purpose where I was able to talk about how we can present value. We specifically talked about how we can emphasize the value that the people we're communicating with specifically care about by changing how we talk about what we're do and sell. You can listen to that podcast here.
Be the first to know when the Strategy Made Simple online course on marketing for social enterprise is live by providing your email address: https://forms.gle/iTEqneZtBhN8YxxW7
You can continue the conversation by joining Social Economy Connect. Social Economy Connect is a free mutual support platform for practitioners, social entrepreneurs, co-op members and developers and third sector supporters to discuss issues and solutions with a focus on social outcomes in the economy. https://social-economy-connect.mn.co/
Resources:
BCB Learning: https://bcblearning.com/
Facilitating on Purpose Podcast: http://facilitatingonpurpose.com/
Design to Engage (Book): http://designtoengagebook.com/
Kathy Moore's "Will Training Help?" Flowchart: https://blog.cathy-moore.com/will-training-help/
Liberating Structures: https://www.liberatingstructures.com/
Socials:
LinkedIn: https://www.linkedin.com/company/bcblearning
LinkedIn: https://www.linkedin.com/company/facilitatingonpurpose
Instagram: @bethcouglerblom
Instagram: @facilitatingonpurpose
For more information about Strategy Made Simple, for support for your social enterprise, or to learn about social enterprise visit strategymadesimple.ca
Contact Us:
Email: info@strategymadesimple.ca
Written, hosted, recorded, and edited by: Matthew Rempel
Music provided by: Epidemic Sound
Lauren Lee is the social enterprise manager at Resource Assistance for Youth. The main social enterprise at RaY is a moving operation called RaY Works, where they help nonprofits move between office spaces, as well as helping people in residential support programs move between homes.
Because RaY Works is a program within the larger nonprofit, there are various benefits to both the nonprofit and the social enterprise. RaY Works gets to take advantage of extensive administration support and support for their trainees, while RaY is able to more quickly and easily help people move that are in their supportive housing units. Lauren and I also discuss the challenges of mentoring and training employees with barriers to employment, how they were able to focus their efforts on a particular kind of moving, and challenges in previous jobs balancing impact with revenue generation.
Be the first to know when the Strategy Made Simple online course on marketing for social enterprise is live by providing your email address: https://forms.gle/iTEqneZtBhN8YxxW7
You can continue the conversation by joining Social Economy Connect. Social Economy Connect is a free mutual support platform for practitioners, social entrepreneurs, co-op members and developers and third sector supporters to discuss issues and solutions with a focus on social outcomes in the economy. https://social-economy-connect.mn.co/
Resources:
RaY Works: https://rayinc.ca/rayworks/
For more information about Strategy Made Simple, for support for your social enterprise, or to learn about social enterprise visit strategymadesimple.ca
Contact Matthew:
Email: info@strategymadesimple.ca
Written, hosted, recorded, and edited by: Matthew Rempel
Music provided by: Envato
Lucas Stewart has many titles. Presently he is the Executive Director of The WRENCH in Winnipeg. Previously he has been involved in the founding and development of a variety of social enterprises including Purpose Construction (Previously Manitoba Green Retrofit), and Senior Partner with Encompass Coop. His driving goal has been to help reunite families through providing good stable work while building sustainable social enterprises.
In this interview, we talk about his current work with The WRENCH, how they fit their impacts into their operations, and how they build their culture. We also discuss Lucas’ professional journey, through various startups and attempts. Finally, we talk about an idea called Outcomes Purchasing, which is a way of funding innovative solutions to difficult problems by funding them in a similar way to other government services.
You can continue the conversation by joining SocialEconomyConnect.com. Social Economy Connect is a free mutual support platform for practitioners, social entrepreneurs, co-op members and developers and third sector supporters to discuss issues and solutions with a focus on social outcomes in the economy.
Resources:
- http://encompass.coop
- https://thewrench.ca/
For more information about Strategy Made Simple, for support for your social enterprise, or to learn about social enterprise visit strategymadesimple.ca
Contact Matthew:
Twitter: @MatthewRempel
Email: info@strategymadesimple.ca
Written, hosted, recorded, and edited by: Matthew Rempel
Additional editing by: Kailan Janzen
Music provided by: Envato
Robin Bryan was the General Manager of Compost Winnipeg at the time of recording (Jan 2022), and continues working with the team in a consulting and advisory role. Compost Winnipeg works to take food and other organic waste that would end up in the landfill and instead use it to make compost.
Through this work, they have needed to work through some critical parts of the business including how they keep compost from freezing to truck beds in the middle of winter, and dealing with the growth of the business from just a couple people to a full team.
You can continue the conversation by joining SocialEconomyConnect.com. Social Economy Connect is a free mutual support platform for practitioners, social entrepreneurs, co-op members and developers and third sector supporters to discuss issues and solutions with a focus on social outcomes in the economy.
Resources:
- https://compostwinnipeg.ca/
For more information about Strategy Made Simple, for support for your social enterprise, or to learn about social enterprise visit strategymadesimple.ca
Contact Matthew:
Twitter: @MatthewRempel
Email: matthew@strategymadesimple.ca
Written, hosted, recorded, and edited by: Matthew Rempel
Additional help by: Autumn Rempel
Music provided by: Envato
Jessica Floresco is the General Manager at Mother Earth Recycling (MER). Mother Earth Recycling does a variety of electronic and mattress recycling which reduces waste in the Winnipeg area. In addition, they are a work integration social enterprise, providing good jobs to people who have otherwise been excluded from the workforce, and MER gives their employees the skills and experience for them to build confidence and self direction.
Beyond these social enterprise elements, Mother Earth Recycling is also an indigenous owned and led organization. They provide an excellent example for other organizations and people in how they can interact with the work world and how they can operate their businesses.
You can continue the conversation by joining SocialEconomyConnect.com. Social Economy Connect is a free mutual support platform for practitioners, social entrepreneurs, co-op members and developers and third sector supporters to discuss issues and solutions with a focus on social outcomes in the economy.
Resources:
- https://www.motherearthrecycling.ca/
For more information about Strategy Made Simple, for support for your social enterprise, or to learn about social enterprise visit strategymadesimple.ca
Contact Matthew:
Twitter: @MatthewRempel
Email: matthew@strategymadesimple.ca
Written, hosted, recorded, and edited by: Matthew Rempel
Music provided by: Envato
Hazel Corcoran is the Executive Director of the Canadian Worker Co-op Federation. The Federation acts as a bridge and advocate for the various worker cooperatives across Canada that form it's membership. They also manage some investment options for cooperatives so they can receive investment through RRSPs and TFSAs.
Hazel also describes her transition from a student attending a conference, to providing legal support, to becoming the executive director, along with some of the difficulties and turning points that came along the way.
Join in on Work with Values, an interactive panel on co-op culture development: https://strategymadesimple.ca/2021-october-co-op-panel
You can continue the conversation by joining SocialEconomyConnect.com. Social Economy Connect is a free mutual support platform for practitioners, social entrepreneurs, co-op members and developers and third sector supporters to discuss issues and solutions with a focus on social outcomes in the economy.
Resources:
- https://canadianworker.coop/
For more information about Strategy Made Simple, for support for your social enterprise, or to learn about social enterprise visit strategymadesimple.ca
Contact Matthew:
Twitter: @MatthewRempel
Email: matthew@strategymadesimple.ca
Written, hosted, recorded, and edited by: Matthew Rempel
Music provided by: Envato
Nancy Neamtan has been working on developing community economic development and the social economy ecosystem in Quebec for decades. Throughout that body of experience, she has been able to work on the challenges that come with building up a sector. In addition, she was one of the founders and builders of the Chantier de l’économie sociale, a major network of networks for the social economy in Quebec.
In this conversation with Nancy we discuss some of the challenges of building organizations in the social economy, such as how to scale organizations, finding impact investment, financing, and patient capital. We also discuss the upcoming issues and opportunities for the social economy, including how we can connect and collaborate, and helping to re-define the purpose of the economy.
You can continue the conversation by joining SocialEconomyConnect.com. Social Economy Connect is a free mutual support platform for practitioners, social entrepreneurs, co-op members and developers and third sector supporters to discuss issues and solutions with a focus on social outcomes in the economy.
Resources:
- http://nancyneamtan.quebec/
For more information about Strategy Made Simple, for support for your social enterprise, or to learn about social enterprise visit strategymadesimple.ca
Contact Matthew:
Twitter: @MatthewRempel
Email: matthew@strategymadesimple.ca
Written, hosted, recorded, and edited by: Matthew Rempel
Music provided by: Envato
Sandra Allen is a Member, Co-Owner, Board Member and People Team Lead for Shift Delivery Co-op. Shift Delivery is a last mile carrier based in Vancouver, Canada that uses e-assist trikes instead of motor vehicles for their deliveries.
Sandra describes the value that Shift has in it's people, how they onboard new staff and help them prepare and transition into becoming members, and how Shift has been able to maintain their company culture. One intentional decision that contributes to their culture is that all members do the foundational work of triking and making deliveries.
For more information, visit https://www.shift.coop/
A previous Strategy Made Simple podcast describing a process a co-op could use for workers to buy a business when owners retire: https://strategymadesimple.ca/blog/57-meg-ronson-on-l3-and-social-acquisitions
You can continue the conversation by joining SocialEconomyConnect.com. Social Economy Connect is a free mutual support platform for practitioners, social entrepreneurs, co-op members and developers and third sector supporters to discuss issues and solutions with a focus on social outcomes in the economy.
Resources:
- https://www.shift.coop/
- Facebook: https://www.facebook.com/ShiftDelivery
- Twitter: https://twitter.com/Shift_Delivery
For more information about Strategy Made Simple, for support for your social enterprise, or to learn about social enterprise visit strategymadesimple.ca
Contact Matthew:
Twitter: @MatthewRempel
Email: matthew@strategymadesimple.ca
Written, hosted, recorded, and edited by: Matthew Rempel
Music provided by: Envato
Chris Nichols is a Worker, Co-Founder, Director and Operations Coordinator for Wood Shop Workers' Cooperative. Wood Shop is focused on creating wood furniture out of reclaimed wood for customers in the Vancouver area.
They are working towards creating a more circular economy through their work. They started by using reclaimed pallet wood to create their furniture, but now they take materials from places such as residential deconstruction sites. The point of a circular economy is that what would be considered waste is diverted from landfill, and instead is used to create new products.
For more information, visit https://www.woodshop.coop/
More info on the worker Co-op principles: https://canadianworker.coop/about/statement-of-co-operative-identity/
You can continue the conversation by joining SocialEconomyConnect.com. Social Economy Connect is a free mutual support platform for practitioners, social entrepreneurs, co-op members and developers and third sector supporters to discuss issues and solutions with a focus on social outcomes in the economy.
Resources:
- https://www.woodshop.coop/
- Facebook: https://www.facebook.com/woodshopvancouver
- Instagram: https://www.instagram.com/woodshopvancouver/
For more information about Strategy Made Simple, for support for your social enterprise, or to learn about social enterprise visit strategymadesimple.ca
Contact Matthew:
Twitter: @MatthewRempel
Email: matthew@strategymadesimple.ca
Written, hosted, recorded, and edited by: Matthew Rempel
Music provided by: Envato
David Thuss is the current Director at the London Brewing Cooperative, and one of the founding worker owners of the Co-op. He has experience in many of the areas of the brewing business, but now works in a supporting role for the other workers in the Co-op.
London Brewing follows a triple bottom line approach to running a social enterprise, and also emphasises partnerships with other values aligned organizations including an organic food delivery company, and a Café. Through these partnerships, each organization is able to lean on their strengths and rely on their partners for everything else.
For more information, visit https://www.londonbrewing.ca/
More info on the worker Co-op principles: https://canadianworker.coop/about/statement-of-co-operative-identity/
You can continue the conversation by joining SocialEconomyConnect.com. Social Economy Connect is a free mutual support platform for practitioners, social entrepreneurs, co-op members and developers and third sector supporters to discuss issues and solutions with a focus on social outcomes in the economy.
Resources:
- https://www.londonbrewing.ca/
- Facebook: https://www.facebook.com/LondonBrewing
- Instagram: https://www.instagram.com/londonbrewingca/
For more information about Strategy Made Simple, and to learn about social enterprise visit strategymadesimple.ca
Contact Matthew:
Twitter: @MatthewRempel
Email: matthew@strategymadesimple.ca
Written, hosted, recorded, and edited by: Matthew Rempel
Music provided by: Envato
Joey Pittoello is the General Manager at Just Us! Coffee Roasters Co-op, and has worked in many different roles within the company. Just Us! is a worker Co-op, where each worker has the option to join as a member with a stake in the organization, and the opportunity to influence it's overall direction.
One of the significant challenges that has been present throughout the history of Just Us! Coffee Roasters Co-op is ensuring that every worker member understands the added responsibilities that come with ownership in a Co-op. Towards solving that challenge, Just Us! has been intentional about creating member onboarding and training to improve the health of the Co-op overall.
For more information, visit justuscoffee.com/
Link to Strategy Made Simple podcast on Social Acquisitions with Meg Ronson: https://strategymadesimple.ca/blog/57-meg-ronson-on-l3-and-social-acquisitions
You can continue the conversation by joining SocialEconomyConnect.com. Social Economy Connect is a free mutual support platform for practitioners, social entrepreneurs, co-op members and developers and third sector supporters to discuss issues and solutions with a focus on social outcomes in the economy.
Resources:
- https://justuscoffee.com/pages/our-values
- Facebook: https://www.facebook.com/justuscoffee/
- Instagram: https://www.instagram.com/justuscoffee/?hl=en
- Youtube: https://www.youtube.com/channel/UC3s-eH6ylPaayAoUs7MvaRw/featured
For more information about Strategy Made Simple, and to learn about social enterprise visit strategymadesimple.ca
Contact Matthew:
Twitter: @MatthewRempel
Email: matthew@strategymadesimple.ca
Written, hosted, recorded, and edited by: Matthew Rempel
Music provided by: Envato
Susan Holt is the Chief Growth Officer for Plato Testing, a software testing service that hires and trains people with indigenous backgrounds. She also acts in the same role for their sister company PQA. She has been part of Plato Testing's growth from a single office to five offices across Canada over the past five years.
Throughout the growth of the company, there have been decisions that have contributed to Plato's ability to provide quality software testing, and build up the skills of their employees. In addition, they have provided opportunities for employees to become limited partners in the company and receive some of the benefits that ownership provides.
For more information on Plato Testing, visit platotesting.com
You can continue the conversation by joining SocialEconomyConnect.com. Social Economy Connect is a free mutual support platform for practitioners, social entrepreneurs, co-op members and developers and third sector supporters to discuss issues and solutions with a focus on social outcomes in the economy.
Resources:
- http://www.platotesting.com/about
- Facebook: https://www.facebook.com/PLATOtesting/
- Twitter: https://twitter.com/platotesting
- LinkedIn: https://www.linkedin.com/company/plato-testing/
For more information about Strategy Made Simple, and to learn about social enterprise visit strategymadesimple.ca
Contact Matthew:
Twitter: @MatthewRempel
Email: matthew@strategymadesimple.ca
Written, hosted, recorded, and edited by: Matthew Rempel
Music provided by: Envato
Olowo-n'djo Tchala is the founder and CEO of Alaffia, an international fair trade hair and body product company based in the USA. He was able to take this company from the garage, to supplying large national grocery store chains with their products.
Throughout the growth of the company, he has put the mission first, and ensured that the workers in West Africa continue to get fair wages for their work, and that the products that Alaffia produces have natural ingredients made with traditional methods.
You can continue the conversation by joining SocialEconomyConnect.com. Social Economy Connect is a free mutual support platform for practitioners, social entrepreneurs, co-op members and developers and third sector supporters to discuss issues and solutions with a focus on social outcomes in the economy.
Resources:
- https://www.alaffia.com/
- https://www.alaffia.com/pages/social-enterprise-model
- Facebook: https://www.facebook.com/Alaffia/
- Twitter: https://twitter.com/AlaffiaSkinCare
- Instagram: https://www.instagram.com/alaffia/
- YouTube: https://www.youtube.com/user/alaffia
For more information about Strategy Made Simple, and to learn about social enterprise visit strategymadesimple.ca
Contact Matthew:
Twitter: @MatthewRempel
Email: matthew@strategymadesimple.ca
Written, hosted, recorded, and edited by: Matthew Rempel
Music provided by: Envato
The purpose of B Corp is to certify and demonstrate businesses that are doing social good through their operations. Built into the system is an incentive to improve the impact that is being done by the business. ACU received their B Corp certification in February of 2020, and received the highest score in Canada and the 6th highest score in the world. I had the opportunity to sit down with Brendan Reimer to discuss what being a B Corp means for ACU, why it joined the movement, and why it’s a focus for the organization.
Note: ACU does not have investors, but is owned by its members.
You can continue the conversation by joining SocialEconomyConnect.com. Social Economy Connect is a free mutual support platform for practitioners, social entrepreneurs, co-op members and developers and third sector supporters to discuss issues and solutions with a focus on social outcomes in the economy.
Resources:
- https://www.acu.ca/en/personal
- https://bcorporation.net/
- https://bcorporation.net/directory/assiniboine-credit-union
- Facebook: https://www.facebook.com/MyAssiniboine/
- Twitter: https://twitter.com/MyAssiniboine
- Twitter: https://twitter.com/blocalmb
- LinkedIn: https://www.linkedin.com/company/assiniboine-credit-union/
- YouTube: https://www.youtube.com/channel/UCTGbKIsFZlzXfNvuuZmjdPw
- Instagram: https://www.instagram.com/MyAssiniboine/
For more information about Strategy Made Simple, and to learn about social enterprise visit strategymadesimple.ca
Contact Matthew:
Twitter: @MatthewRempel
Email: matthew@strategymadesimple.ca
Written, hosted, recorded, and edited by: Matthew Rempel
Music provided by: Envato
Meg Ronson is the Project Manager for Legacy Leadership Lab, a team based out of the University of Waterloo. They are working on using social innovation labs to build up a network and tools to facilitate social acquisitions. Social acquisitions are a form of succession planning so that business owners can exit, and the businesses can be converted to co-ops or community owned businesses with social goals.
You can continue the conversation by joining SocialEconomyConnect.com. Social Economy Connect is a free mutual support platform for practitioners, social entrepreneurs, co-op members and developers and third sector supporters to discuss issues and solutions with a focus on social outcomes in the economy.
Resources:
- https://uwaterloo.ca/legacy-leadership-lab/
- Facebook: https://www.facebook.com/wisirL3
- Twitter: https://twitter.com/lab_legacy
- LinkedIn: https://www.linkedin.com/groups/13767534/
- Introduction to L3: https://uwaterloo.ca/legacy-leadership-lab/sites/ca.legacy-leadership-lab/files/uploads/files/introduction_package_v7.pdf
- Primer on social acquisitions: https://uwaterloo.ca/legacy-leadership-lab/sites/ca.legacy-leadership-lab/files/uploads/files/socialacquisitionprimer.pdf
- Stakeholder Briefs: https://uwaterloo.ca/legacy-leadership-lab/sites/ca.legacy-leadership-lab/files/uploads/files/stakeholder_briefs_v1.pdf
- Crowdsourced resource library: https://docs.google.com/document/d/1-tTAXQahZzlEVHJa-1yhAjA7vKYnlcK4oQdpj1CCp2o/edit?pli=1
For more information visit strategymadesimple.ca
Contact Matthew:
Twitter: @MatthewRempel
Email: matthew@strategymadesimple.ca
Written, hosted, recorded, and edited by: Matthew Rempel
Music provided by: Envato
Erinch Sahan is the Chief Executive of the World Fair Trade Organization. The WFTO is a combination social enterprise and fair trade certifier, with offices around the world. The WFTO is a member led organization working towards improving the situation for workers around the world using the 10 Principles of Fair Trade.
You can continue the conversation by joining SocialEconomyConnect.com. Social Economy Connect is a free mutual support platform for practitioners, social entrepreneurs, co-op members and developers and third sector supporters to discuss issues and solutions with a focus on social outcomes in the economy.
Resources:
- https://wfto.com/
- Instagram: http://instagram.com/wfto_fairtrade
- Facebook: https://www.facebook.com/WFTOFairTrade
- Twitter: https://www.twitter.com/WFTO_FairTrade
- LinkedIn: https://www.linkedin.com/company/world-fair-trade-organization?trk=biz-companies-cym
- Join the Business Revolution: (https://wfto.com/jointhebusinessrevolution/)
- 10 principles of Fair Trade: (https://wfto.com/who-we-are)
- Mahaguthi – case study in Join the business revolution (https://wfto.com/jointhebusinessrevolution/mahaguthi.html)
- Creative Handicrafts – (https://fairworldproject.org/the-economy-has-been-rigged-we-can-change-that/) (https://creativehandicrafts.org/)
- SE design ideas – Well being economy alliance (https://wellbeingeconomy.org/people-and-planet-before-profit-a-framework-to-compare-the-big-ideas)
For more information visit strategymadesimple.ca
Contact Matthew:
Twitter: @MatthewRempel
Email: matthew@strategymadesimple.ca
Scripted, recorded and edited by: Matthew Rempel
Music provided by: Envato
The business model canvas is a powerful tool to get a quick sense of how a business works. It can also be used to show how businesses can create social good. In this episode, we will be examining what kind of relationships you social enterprises can have with their customers and stakeholders, what qualities go into defining those relationships, and looking at a case study of how Fairphone's business model is affected by their relationships.
00:00 - Intro
00:58 – 6 Types of Relationships
05:06 – 3 Qualities of Relationships
06:59 - Case Study: Fairphone
12:09 – Outro
Download the Social Business Model Canvas template: https://strategymadesimple.ca/social-business-model-canvas-download
Sign up for the Social Business Modelling Workshop: https://strategymadesimple.ca/workshops
You can continue the conversation by joining SocialEconomyConnect.com. Social Economy Connect is a free mutual support platform for practitioners, social entrepreneurs, co-op members and developers and third sector supporters to discuss issues and solutions with a focus on social outcomes in the economy.
Resources:
Business Model Generation: https://www.strategyzer.com/books/business-model-generation
Fairphone: https://shop.fairphone.com/en/
Fairphone 2017 impact report: https://www.fairphone.com/wp-content/uploads/2018/11/Fairphone_Report_DEF_WEB.pdf
Photos provided by Fairphone: https://www.flickr.com/photos/fairphone/albums
Transcript available shortly on the Strategy Made Simple blog: https://strategymadesimple.ca/blog/
For more information visit strategymadesimple.ca
Contact Matthew:
Twitter: @MatthewRempel
Email: matthew@strategymadesimple.ca
Scripted, recorded and edited by: Matthew Rempel
Music provided by: epidemicsound.com
Social enterprise describes many different kinds of businesses, and it needs to have a clear definition. In this episode of Strategy Made Simple, we go through several key elements to define social enterprise.
Featuring content based on interviews with:
Sophie Short: https://www.socialenterprisemark.org.uk/
Elizabeth Chick: https://www.buysocialcanada.com/
Rebecca Dray: https://www.buysocialusa.org/
Amanda Kiessel: https://www.goodmarket.global/
Social Enterprise World Forum (SEWF) characteristics of a social enterprise:
1. Mission focused
2. Surplus/profits invested into the mission
3. Ownership tied to the mission
4. Transparency in business practices
5. Primary income is through trading goods/services
6. Asset locks
Marketplace Revolution by David LaPage: https://www.buysocialcanada.com/marketplace-revolution
Sign up for Strategy Made Simple workshops: https://strategymadesimple.ca/workshops
You can continue the conversation by joining SocialEconomyConnect.com. Social Economy Connect is a free mutual support platform for practitioners, social entrepreneurs, co-op members and developers and third sector supporters to discuss issues and solutions with a focus on social outcomes in the economy.
Get the Strategy Made Simple social business model canvas: https://strategymadesimple.ca/social-business-model-canvas-signup
Transcript available shortly on the Strategy Made Simple blog: https://strategymadesimple.ca/blog/
For more information visit strategymadesimple.ca
Contact Matthew:
Twitter: @MatthewRempel
Email: matthew@strategymadesimple.ca
Scripted, recorded and edited by: Matthew Rempel
Music provided by: epidemicsound.com
The business model canvas is a powerful tool to get a quick sense of how a business works. It can also be used to show how businesses can create social good. In this episode, we will be examining how different forms of resources can be used by businesses to create interesting models. Specifically, we will be looking at Toast Ale, and how they have been able to take a waste product from another industry and turn it into one of their key resources.
00:00 - Intro
00:15 – 4 Categories of Resources
03:53 – Case Study: Toast Ale
09:06 - Corrections
10:14 – Outro
Sign up for the Social Business Modelling Workshop:
https://strategymadesimple.ca/workshops
You can continue the conversation by joining SocialEconomyConnect.com. Social Economy Connect is a free mutual support platform for practitioners, social entrepreneurs, co-op members and developers and third sector supporters to discuss issues and solutions with a focus on social outcomes in the economy.
Resources:
Business Model Generation: https://www.strategyzer.com/books/business-model-generation
Toast Ale: https://www.toastale.com/
Toast Ale 2019 impact report: https://www.toastale.com/uploads/files/1585947098ToastAle2019ImpactReport.pdf
Get the Strategy Made Simple social business model canvas: https://strategymadesimple.ca/social-business-model-canvas-signup
Transcript available on the Strategy Made Simple blog: https://strategymadesimple.ca/blog/video-social-business-model-canvas-customers
For more information visit strategymadesimple.ca
Contact Matthew:
Twitter: @MatthewRempel
Email: matthew@strategymadesimple.ca
Scripted, recorded and edited by: Matthew Rempel
Music provided by: epidemicsound.com
The business model canvas is a powerful tool to get a quick sense of how a business works. It can also be used to show how businesses can create social good.
Without customers, you don't have a business. Finding the right customers can be the difference between a successful business and one that struggles.
In this episode of Strategy Made Simple, we go through a few tools you can use to describe your ideal customers, from demographics and psychographics and branding matrices to innovation adoption curves and minimum viable audiences.
Matthew also describes how social value can be created by focusing in on certain customer segments, specifically those who are on the bottom of the income pyramid.
00:00 - Intro
00:15 - Demographics and Psychographics
02:30 - Crossing the Chasm - Using the technology adoption curve
03:39 - Minimum Viable Audience
05:34 - Social impact through target markets (Bottom of Pyramid)
07:37 - Case Study: Grayston Bakery
10:43 - Outro
Sign up for the Social Business Modelling Workshop: https://strategymadesimple.ca/social-business-modelling-workshop
You can continue the conversation by joining SocialEconomyConnect.com. Social Economy Connect is a free mutual support platform for practitioners, social entrepreneurs, co-op members and developers and third sector supporters to discuss issues and solutions with a focus on social outcomes in the economy.
Resources:
Business Model Generation: https://www.strategyzer.com/books/business-model-generation
HBR article on using branding matrices: https://hbr.org/2015/06/a-better-way-to-map-brand-strategy
Geoffrey Moore's Crossing the Chasm: https://www.amazon.ca/Crossing-Chasm-3rd-Disruptive-Mainstream/dp/0062292986
Seth Godin on Minimum Viable Audience: https://seths.blog/2017/07/in-search-of-the-minimum-viable-audience/
Bottom of Pyramid: https://en.wikipedia.org/wiki/Bottom_of_the_pyramid
Grayston Bakery: https://www.greyston.org/
Get the Strategy Made Simple social business model canvas: https://strategymadesimple.ca/social-business-model-canvas-signup
Transcript available on the Strategy Made Simple blog: https://strategymadesimple.ca/blog/video-social-business-model-canvas-value-propositions
For more information visit strategymadesimple.ca
Contact Matthew:
Twitter: @MatthewRempel
Email: matthew@strategymadesimple.ca
Scripted, recorded and edited by: Matthew Rempel
Music provided by: epidemicsound.com
The business model canvas is a powerful tool to get a quick sense of how a business works. It can also be used to show how businesses can create social good.
Value propositions form part of the foundation of a business. By clarifying your value proposition, you can focus your business in on the things that amplify that value.
We also go over how to create value using the UN Sustainable Development Goals as a foundation, and use Grameen Bank as a case study in how to model a social business.
00:00 - Intro
00:26 - Title
00:58 - Bain and Co. Pyramid of Value
02:18 - "Jobs to be done" theory
05:54 - Social value & the UN SDGs
07:41 - Case Study: Grameen Bank
10:09 - Treatments vs. Cures
11:14 - Outro
You can continue the conversation by joining SocialEconomyConnect.com. Social Economy Connect is a free mutual support platform for practitioners, social entrepreneurs, co-op members and developers and third sector supporters to discuss issues and solutions with a focus on social outcomes in the economy.
Resources:
Business Model Generation: https://www.strategyzer.com/books/business-model-generation
Bain and Co. elements of value: https://media.bain.com/elements-of-value/#
Know Your Customers’ “Jobs to Be Done” by: Clayton Christensen: https://hbr.org/2016/09/know-your-customers-jobs-to-be-done
United Nations Sustainable Development Goals: https://www.un.org/sustainabledevelopment/sustainable-development-goals/
Grameen Bank: www.grameen.com and founder Muhammad Yunus's book: https://www.goodreads.com/book/show/33785340-a-world-of-three-zeros
Get the Strategy Made Simple social business model canvas: https://strategymadesimple.ca/social-business-model-canvas-signup
Transcript available on the Strategy Made Simple blog: https://strategymadesimple.ca/blog
For more information visit strategymadesimple.ca
Contact Matthew:
Twitter: @MatthewRempel
Email: matthew@strategymadesimple.ca
Scripted, recorded and edited by: Matthew Rempel
Music provided by: epidemicsound.com
Marketing Social Enterprise is a project of Strategy Made Simple - StrategyMadeSimple.ca
Please visit our website for more social enterprise development articles, podcasts, and features and to see what coaching can do for your social enterprise.
Do you have questions about Strategy Made Simple or social enterprise more generally? Please tweet @MatthewRempel or email Matthew@StrategyMadeSimple.ca.
Sign up for our newsletter.
Watch on Youtube
Listen on iTunes
Google Play
Stitcher
Strategy Made Simple: Keep it simple.
The business model canvas is a powerful tool to get a quick sense of how a business works. It can also be used to show how businesses can create social good.
This is the introduction to a broader series on how to use a social business model canvas to create purpose driven businesses, also known as social enterprises.
Watch this episode on Youtube.
Transcript available on the Strategy Made Simple Blog.
Continue the conversation by joining: social-economy-connect.mn.co
Marketing Social Enterprise is a project of Strategy Made Simple - StrategyMadeSimple.ca
Please visit our website for more social enterprise development articles, podcasts, and features and to see what coaching can do for your social enterprise.
Do you have questions about Strategy Made Simple or social enterprise more generally? Please tweet @MatthewRempel or email Matthew@StrategyMadeSimple.ca.
Sign up for our newsletter.
Watch on Youtube
Listen on iTunes
Google Play
Stitcher
Strategy Made Simple: Keep it simple.
For this episode of Marketing Social Enterprise, I was joined by Marty Donkervoort and Judith Harris to talk about how various models of ownership change the way a business is operated.
We speak about some of the benefits and weaknesses of employee ownership and community ownership in social enterprise and co-ops.
Continue the conversation by joining: social-economy-connect.mn.co
Marketing Social Enterprise is a project of Strategy Made Simple - StrategyMadeSimple.ca
Please visit our website for more social enterprise development articles, podcasts, and features and to see what coaching can do for your social enterprise.
Do you have questions about Marketing Social Enterprise? Please tweet @MatthewRempel or email Matthew@StrategyMadeSimple.ca.
Sign up for our newsletter.
Listen on iTunes
Google Play
Stitcher
Strategy Made Simple: Keep it simple.
Principles of minimum viable audiences focus the efforts of business managers down to their core supporters and early adopters. They force attention on the specific people that the operation can help, and enables connection to happen with those people. It encourages conversation with those people and maintains the passion for the project.
Most social enterprises don't need any help focusing on the social mission. What would happen if we put just as much care and attention into the products and services that we're offering? Specifically making a minimum viable audience can help you do that.
Let's collaborate together to help social enterprises maintain operations throughout the Covid-19 pandemic. You can join the conversation on Social Enterprise Connect.
Resources:
One of Seth Godin's Blog posts on MVA
Geoffrey Moore's Crossing the Chasm
Marketing Social Enterprise is a project of Strategy Made Simple - StrategyMadeSimple.ca
Please visit our website for more social enterprise development articles, podcasts, and features and to see what coaching can do for your social enterprise.
Do you have questions about Marketing Social Enterprise? Please tweet @MatthewRempel or email Matthew@StrategyMadeSimple.ca.
Sign up for our newsletter.
Listen on iTunes
Google Play
Stitcher
Strategy Made Simple: Keep it simple.
Uyen Pham is the Executive Director at Artbeat studios, a mental health recovery non-profit in Winnipeg. They host artists for their Artists In Residence program to help them with their journeys of mental health recovery. Once they have completed the program, their work is shown in the gallery and they are invited to contribute work to the Upbeat Artworks, a social enterprise that sells alumni artwork.
When a sale is made at Upbeat Artworks, the artist retains a majority of the earnings, and donate a portion back to the parent organization to support future artists' recovery and to help grow Upbeat Artworks.
http://upbeatartworks.com/
http://artbeatstudio.ca
Marketing Social Enterprise is a project of Strategy Made Simple - StrategyMadeSimple.ca
Please visit our website for more social enterprise development articles, podcasts, and features and to see what coaching can do for your social enterprise.
Do you have questions about Marketing Social Enterprise? Please tweet @MatthewRempel or email Matthew@StrategyMadeSimple.ca.
Sign up for our newsletter.
Listen on iTunes
Google Play
Stitcher
Strategy Made Simple: Keep it simple.
The systems that we use to design our products, services, and programs influence their final versions. In this episode of Marketing Social Enterprise, Matthew Rempel will take you through three systems of understanding how you can design products and services to better serve your customers and social beneficiaries.
-
Human-Centred Design
-
Lean Startup principles
-
Nudge theory
Marketing Social Enterprise is a project of Strategy Made Simple - StrategyMadeSimple.ca
Please visit our website for more social enterprise development articles, podcasts, and features and to see what coaching can do for your social enterprise.
Do you have questions about Marketing Social Enterprise? Please tweet @MatthewRempel or email Matthew@StrategyMadeSimple.ca.
Sign up for our newsletter.
Listen on iTunes
Google Play
Stitcher
Strategy Made Simple: Keep it simple.
What kind of risks exist within your social enterprise? What risks are you willing to take, and what risks are you taking by avoiding decisive action?
In social enterprise, we make things more difficult when compared to business as usual because of our social goals. Adding social goals makes things more complicated, and complications usually cost more money. Knowing when to add more impact and when to focus on business fundamentals is essential when developing a social enterprise.
Join the webinar, Jan 31st at 2pm CST.
Sign up for the newsletter: https://mailchi.mp/43ff7e28f4ce/strategymadesimplewebinars
Marketing Social Enterprise is a project of Strategy Made Simple - StrategyMadeSimple.ca
Recorded by: Kristin Hicks at the Story Studio - https://www.icya.ca/storystudio
Do you have questions about Marketing Social Enterprise? Please tweet @MatthewRempel or email Matthew@StrategyMadeSimple.ca.
Sign up for our newsletter.
Listen on iTunes
Google Play
Stitcher
Strategy Made Simple: Keep it simple.
How do you think of value? How do you value what you produce? What have you subconsciously tied to the price or value of what you sell?
Value is subjective. Understanding how the people you will be interacting with see value is key to building a successful business, and a successful social enterprise.
To make the most of this concept: Take 10 minutes and write out the main point of value for your social enterprise, list the elements that feed into the mission, list the ways in which you can present the value that you've identified, and write out how the value is built into the products and services that you offer.
Join the webinar, Jan 10th at 2pm CST. - https://bit.ly/2Fue4gf
Sign up for the newsletter: https://mailchi.mp/43ff7e28f4ce/strategymadesimplewebinars
Blog Extension: https://strategymadesimple.ca/blog/finding-your-value-social-enterprise-mindset
Marketing Social Enterprise is a project of Strategy Made Simple - StrategyMadeSimple.ca
Recorded by: Kristin Hicks at the Story Studio - https://www.icya.ca/storystudio
Do you have questions about Marketing Social Enterprise? Please tweet @MatthewRempel or email Matthew@StrategyMadeSimple.ca.
Sign up for our newsletter.
Listen on iTunes
Google Play
Stitcher
Strategy Made Simple: Keep it simple.
Siloam Mission has turned a large expense into a social enterprise opportunity.
Charles Enns is the Building Futures program manager at Siloam Mission in Winnipeg, Manitoba. Part of his duties involve managing a small commercial grade laundry social enterprise that is currently serving the internal needs of the Siloam shelter.
The Siloam Laundry shifted approximately $150,000 in laundry expenses from an external provider, into an internal opportunity for their community members to build up employable skills. Siloam is also considering how they might be able to take this laundry facility that they've created and start serving other businesses, social enterprises and non-profits within their neighborhood.
CCED-Net podcast
Do you have questions about Marketing Social Enterprise? Please tweet @MatthewRempel or email Matthew@StrategyMadeSimple.ca.
Sign up for our newsletter.
Listen on iTunes
Google Play
Stitcher
Strategy Made Simple: Keep it simple.
Marketing sometimes gets a bad reputation. It can be seen as a necessary evil of being in business. A dirty part of earning revenue.
But it doesn’t have to be.
Marketing is just the practice of being clear about the value you can offer to potential customers, and presenting it to them in a way that matches your company’s brand.
If you truly believe in the products and services that your social enterprise is producing, and you want to continue making the social change related to your business, you need to be marketing.
In this episode, we cover the basic sections of marketing: brand, and the customer journey.
I also extend a challenge to all social enterprise managers. Over the next week, take 15 minutes and sketch out the elements of your customer journey. The sections of your marketing funnel. Find out what areas make you uncomfortable and where you need to develop more resources. Please tweet your results to @MatthewRempel
Always remember: Keep it simple.
Do you have questions about marketing social enterprise? Please tweet @MatthewRempel or email Matthew@StrategyMadeSimple.ca.
Get Podcast and Blog updates in your inbox
Listen on the Strategy Made Simple website.
Strategy Made Simple: Keep it simple.
If you don’t have a clear business model you can’t grow or market effectively. That is why you must know the 4 key elements of a business model:
- What you do
- What you sell
- Who you sell to
- How you get paid
By being able to clearly define these four elements, you will be able to tell if an opportunity will strengthen or weaken your social enterprise.
Does trying to grow and market your social enterprise overwhelm you? Does your social enterprise have too many ideas but not enough direction? Strategy Made Simple offers coaching to help social entrepreneurs develop marketing systems so they can expand with confidence and grow their impact. For more information, please email Matthew@StrategyMadeSimple.ca
Get Podcast and Blog updates
Do you have any comments about this episode? Please tweet @MatthewRempel and I will respond as soon as possible.
Listen/read on StrategyMadeSimple.ca
Strategy Made Simple: Keep it Simple
Ian Rountree is the project manager in charge of Buy Social Praries. Buy Social Praries is a project of LITE, and is a part of the wider network in Buy Social Canada.
Ian and I talk about the importance of explaining what your social enterprise is about, and how to tailor that message to specific audiences. We also talk about the importance of networking as an industry to attempt to hit the scale needed to provide products and services for the large purchasing needs of businesses and governments.
If you are a social enterprise that needs certification, or are interested in purchasing products from social enterprises, please contact Ian to learn more.
Does trying to grow and market your social enterprise overwhelm you? Does your social enterprise have too many ideas but not enough direction? Strategy Made Simple offers coaching to help social entrepreneurs develop marketing systems so they can expand with confidence and grow their impact. For more information, please email Matthew@StrategyMadeSimple.ca
Get Podcast and Blog updates
Do you have any comments about this episode? Please tweet @MatthewRempel and I will respond as soon as possible.
Listen on StrategyMadeSimple.ca
Strategy Made Simple: Keep it Simple
How do you communicate as a social enterprise?
There are three styles of communication that we explore in this episode of the Strategy Made Simple podcast.
- Informational - sharing information
- Transactional - requesting action
- Interactional - building relationships
The mix of styles that you use in communicating with your customers, clients, partners and suppliers will change the way your brand is perceived. Each style will also have a different effect on each of your audiences. Be aware of how you are using them, and what they imply about your social enterprise.
Does trying to grow and market your social enterprise overwhelm you? Does your social enterprise have too many ideas but not enough direction? Strategy Made Simple offers coaching to help social entrepreneurs develop marketing systems so they can expand with confidence and grow their impact. For more information, please email Matthew@StrategyMadeSimple.ca
Get Podcast and Blog updates
Do you have any comments about this episode? Please tweet @MatthewRempel and I will respond as soon as possible.
Listen on StrategyMadeSimple.ca
Strategy Made Simple: Keep it Simple
Amanda Bernardo is half of Little Voice Books, an independent children's book publishing company. She is the author behind Little Voice and The Lighthouse. Along with her illustrator Samantha, they have built up the company around these two books.
We talk about the challenges of marketing books and growing a business with small roots. We also talk about how to organize a company to be able to have the capacity to grow into new areas.
Does trying to grow and market your social enterprise overwhelm you? Does your social enterprise have too many ideas but not enough direction? Strategy Made Simple offers coaching to help social entrepreneurs develop marketing systems so they can expand with confidence and grow their impact. For more information, please email Matthew@StrategyMadeSimple.ca
Get Podcast and Blog updates
Do you have any comments about this episode? Please tweet @MatthewRempel and I will respond as soon as possible.
Listen on StrategyMadeSimple.ca
Strategy Made Simple: Keep it Simple
Anne Kresta is the President and CEO of Level IT Up, a social enterprise that helps people with autism with job training, while providing quality IT workers for Winnipeg tech companies.
Throughout our conversation, Anne would always mention how what they're doing would not be possible without the support of various groups of people. From her board, to the network of similar organizations, to the autism community. Networks are powerful for social enterprise, and it's important to be connected to both other social impact organizations, as well as the customers you hope to serve.
Does trying to grow and market your social enterprise overwhelm you? Does your social enterprise have too many ideas but not enough direction? Strategy Made Simple offers coaching to help social entrepreneurs develop marketing systems so they can expand with confidence and grow their impact. For more information, please email Matthew@StrategyMadeSimple.ca
Get Podcast and Blog updates
Do you have any comments about this episode? Please tweet @MatthewRempel and I will respond as soon as possible.
Listen on StrategyMadeSimple.ca
Strategy Made Simple: Keep it Simple
This episode is available in blog format as well. You can Listen to/Read it on StrategyMadeSimple.ca
How Small Can A Product Be?
One of the biggest parts of business is providing a product or service. Once you’ve decided what problem you would like to try to solve, the next step is developing the solution. Whether your solution is delivered as a product or a service, there will come a point where you have to release your product or service into the market. So, how long should you develop your product before you release? How small can your service be before you start selling? These are important questions, but there is a single key question that underlies all questions of this type.
Where and how is value created?
Does trying to grow and market your social enterprise overwhelm you? Does your social enterprise have too many ideas but not enough direction? Strategy Made Simple offers coaching to help social entrepreneurs develop marketing systems so they can expand with confidence and grow their impact. For more information, please email Matthew@StrategyMadeSimple.ca
Get Podcast and Blog updates
Do you have any comments about this episode? Please tweet @MatthewRempel and I will respond as soon as possible.
Listen on StrategyMadeSimple.ca
Strategy Made Simple: Keep it Simple
Kalen Taylor stepped into the role of Executive Director at Purpose Construction and Purpose Pest Management in 2018. Since they started, the team at Purpose has been working at re-branding and separating out the two areas of their expertise, residential retrofits and pest management.
As a part of this process, Kalen has been leading Purpose to expand their offerings to better serve their community, and their staff.
Does trying to grow and market your social enterprise overwhelm you? Does your social enterprise have too many ideas but not enough direction? Strategy Made Simple offers coaching to help social entrepreneurs develop marketing systems so they can expand with confidence and grow their impact. For more information, please email Matthew@StrategyMadeSimple.ca
Get Podcast and Blog updates
Do you have any comments about this episode? Please tweet @MatthewRempel and I will respond as soon as possible.
Listen on StrategyMadeSimple.ca
Strategy Made Simple: Keep it Simple
This episode is available in blog format as well. You can Listen to/Read it on StrategyMadeSimple.ca
Who is your competition?
In some areas of life, there is an easy answer. If you play on a football team, clearly the other teams are your competition. If you are a football league commissioner, then it’s a little more complicated. You could see other team sports as your competition, from rugby to soccer to baseball. Beyond even that, if you’re a coach of a community team for 15-year olds, you’re trying to compete for the attention and focus of your players. You’re competing with school, music teachers, video games, and raging teenage hormones.
Competition is not as clear cut as we might like it to be. The same applies to marketing.
Does trying to grow and market your social enterprise overwhelm you? Strategy Made Simple offers coaching to help social entrepreneurs develop marketing systems so they can market with confidence and grow their impact. For more information, please email Matthew@StrategyMadeSimple.ca
Get Podcast and Blog updates
Do you have any comments about this episode? Please tweet @MatthewRempel. I appreciate every comment I receive.
Strategy Made Simple: Keep it Simple
Kristy Muckosky uses the relationships with volunteers at the Thrive Thrift Shop to help them build their confidence and grow to see new possibilities. She does this by providing them with a space where they can take chances, learn how to keep trying after failures, and do so in a non-judgemental environment.
The Thrive Thrift Shop is a community based thrift shop offering household goods from diapers to bedsheets to the West End community of Winnipeg. They also provide training to volunteers to help them learn how to handle customers and retail customer service.
Disclosure: At the time of recording I am serving a term on the board of Thrive Community Support Circle.
Does trying to grow and market your social enterprise overwhelm you? Does your social enterprise have too many ideas but not enough direction? Strategy Made Simple offers coaching to help social entrepreneurs develop marketing systems so they can market with confidence and grow their impact. For more information, please email Matthew@StrategyMadeSimple.ca
Get Podcast and Blog updates
Do you have any comments about this episode? Please tweet @MatthewRempel and I will respond as soon as possible.
Listen on StrategyMadeSimple.ca
Strategy Made Simple: Keep it Simple
Alternate title: Values, Alignment, and Customer Questions
Marketing is about aligning your product or service with the values of your customers, then helping them overcome the objections they might have about purchasing the product or service.
There are three steps to start overcoming your potential customers' objections:
- Align your product or service with values
- Align those values with the right customers
- Answer the most common questions that come up between the first contact with your brand, and the point of sale
Links:
Pyramid of values
HBR article on the elements of value
Does trying to grow and market your social enterprise overwhelm you? Strategy Made Simple offers coaching to help social entrepreneurs develop marketing systems so they can market with confidence and grow their impact. For more information, please email Matthew@StrategyMadeSimple.ca
Get Podcast and Blog updates
Do you have any comments about this episode? Please tweet @MatthewRempel and I will respond as soon as possible.
Listen/Read on StrategyMadeSimple.ca
Strategy Made Simple: Keep it Simple
Art Ladd is the Executive Director of BUILD - Building Urban Industries for Local Development. The majority of his work is centered around helping people who have barriers to employment. BUILD helps them by providing paid training and work placements so they can apply to other companies with experience and a reference.
Art also explains how aspiring social entrepreneurs can look for social problems that can be solved while also solving an economic problem.
Does trying to grow and market your social enterprise overwhelm you? Strategy Made Simple offers coaching to help social entrepreneurs develop marketing systems so they can market with confidence and grow their impact. For more information, please email Matthew@StrategyMadeSimple.ca
Get Podcast and Blog updates
Do you have any comments about this episode? Please tweet @MatthewRempel and I will respond as soon as possible.
Listen on StrategyMadeSimple.ca
Strategy Made Simple: Keep it Simple
Marty Donkervoort is a Manitoba based social entrepreneur and educator. He's founded multiple worker co-ops and social enterprises, done consulting, and teaches courses on social enterprise and sustainability.
Marty suggests that social enterprises cannot thrive without the business skills to compete in the marketplace. He also explains his story of transitioning from being an executive in a multinational corporation to working in the social sector.
Does trying to grow and market your social enterprise overwhelm you? Strategy Made Simple offers coaching to help social entrepreneurs develop marketing systems so they can market with confidence and grow their impact. For more information, please email Matthew@StrategyMadeSimple.ca
Get Podcast and Blog updates
Do you have any comments about this episode? Please tweet @MatthewRempel and I will respond as soon as possible.
Listen on StrategyMadeSimple.ca
Strategy Made Simple: Keep it Simple
When you’re starting out as a new business, many of the decisions you make will affect how you can do marketing in the future. Your choices as you’re starting up will form the associations that people will have with your brand based on what you make, how it’s priced, where they can buy it and how you will let people know about your product or service.
These components make up what is traditionally called the 4Ps of marketing.
Product
Price
Place
Promotion
Read the text of this episode.
Does trying to grow and market your social enterprise overwhelm you? Strategy Made Simple offers coaching to help social entrepreneurs develop marketing systems so they can market with confidence. For more information, please email Matthew@StrategyMadeSimple.ca
Get Podcast and Blog updates in your inbox
Do you have any comments about this episode? Please tweet @MatthewRempel and I will respond as soon as possible.
Listen on StrategyMadeSimple.ca
Strategy Made Simple: Keep it Simple
Shaun Loney is a Manitoba based social enterprise developer. He has started several social enterprises, and has been an advisor for many more. He has also written three books on the subject.
Shaun urges us to examine the systems within which we live and work. He has encouraged me and many others to try to work towards finding solutions for the problems that are caused by our systems.
Shaun's Books:
Build Prosperity (Free)
An Army of Problem Solvers and The Beautiful Bailout
Does trying to grow and market your social enterprise overwhelm you? Strategy Made Simple offers coaching to help social entrepreneurs develop marketing systems so they can market with confidence. For more information, please email Matthew@StrategyMadeSimple.ca
Get Podcast and Blog updates in your inbox
Do you have any comments about this episode? Please tweet @MatthewRempel and I will respond as soon as possible.
Listen on StrategyMadeSimple.ca
Strategy Made Simple: Keep it Simple
The process of going through a regular check in with your social enterprise is essential for ensuring that you are continuing to work towards achieving your mission.
This check in process will guide you through looking at your mission and values, identifying important statistics within your business and creating a plan to improve your business.
Newsletter signup - Get the Check In Worksheet
Does trying to grow and market your social enterprise overwhelm you? Strategy Made Simple offers coaching to help social entrepreneurs develop marketing systems so they can market with confidence. For more information, please email Matthew@StrategyMadeSimple.ca
Do you have any comments about this episode? Please tweet @MatthewRempel and I will respond as soon as possible.
Listen on StrategyMadeSimple.ca
Strategy Made Simple: Keep it Simple
What do our stories say about us? How do we show our values through our stories? How can we change the way we feel about ourselves by changing how we talk about ourselves?
These are all things that Cate and I talk about in this episode of the Strategy Made Simple podcast. Find out how you can tell better stories about your social enterprise.
Cate Friesen is the person behind The Story Source. She does coaching and facilitates workshops to help you or your organization find your story and teach you how to tell your story.
Marshall Ganz website
Leading Change Network
Does trying to grow and market your social enterprise overwhelm you? Strategy Made Simple offers coaching to help social entrepreneurs develop marketing systems so they can market with confidence. For more information, please email Matthew@StrategyMadeSimple.ca
Get Podcast and Blog updates in your inbox
Do you have any comments about this episode? Please tweet @MatthewRempel and I will respond as soon as possible.
Listen on StrategyMadeSimple.ca
Strategy Made Simple: Keep it Simple
Kathryn Kimbley is pursuing a PhD studying nascent social entrepreneurs, in addition to running her own animal assisted therapy social enterprise called HumAnimaCIC. She is based in the Midlands in the United Kingdom.
She spoke about her personal story of getting into social enterprise, what it looks like for people to participate in animal assisted therapy, and how social enterprises might be able to incorporate animals into their operations. We also talked about the gaps between academics and practitioners, and the lack of a solid definition of social enterprise.
Apologies for the audio quality, I'm still working out my tech to capture high quality remote interviews. Thank you for your support and patience as I experiment to improve the quality of remote interviews.
Does trying to grow and market your social enterprise overwhelm you? Strategy Made Simple offers coaching to help social entrepreneurs develop marketing systems so they can create marketing with confidence. For more information, please email Matthew@StrategyMadeSimple.ca
Get Podcast and Blog updates in your inbox
Do you have any comments about this episode? Please tweet @MatthewRempel and I will respond as soon as possible.
Strategy Made Simple: Keep it Simple
Mike Toye is the Executive Director of the Canadian Community Economic Development Network (CCED-Net). Through his work, he attempts to bring together diverse perspectives on Community Economic Development and share successful innovations across the national community.
I got a chance to speak with him while attending the CCED-Net Manitoba Gathering, a national conference where CED academics and practitioners get together and share ideas and perspectives.
CCED-Net Website
Listen on the Strategy Made Simple Website
Get Podcast and Blog updates in your inbox
Do you have any comments about this episode? Please tweet @MatthewRempel.
Do you need help marketing your social enterprise? Strategy Made Simple offers personalized coaching to help social entrepreneurs create their marketing with confidence. Please contact me at Matthew@StrategyMadeSimple.ca for more information.
Strategy Made Simple: Keep it simple.
Community Based Social Marketing (CBMS) is a system for promoting ideas and advocating within groups of people. It has been used by advocacy agencies to understand where their efforts are most likely to produce the results they are looking for, and whether people are likely to respond positively towards their initiatives.
Teresa Prokopanko is the Composting Coordinator for Green Action Centre in Winnipeg. In this episode she explains how small organizations can use CBSM practices as a framework for their impact campaigns.
Community Based Social Marketing Website and Book
Listen on the Strategy Made Simple Website
Get Podcast and Blog updates in your inbox
Do you have any comments about this episode? Please tweet @MatthewRempel
Do you need help marketing your social enterprise? Strategy Made Simple offers personalized coaching to help social entrepreneurs create their marketing with confidence. Please contact me at Matthew@StrategyMadeSimple.ca for more information.
Strategy Made Simple: Keep it simple.
Frank Atnikov is the program coordinator of Social Enterprise Manitoba, an initiative of CCED-Net Manitoba. He helps connect social enterprises with resources to help them with developing their business, and coaching them through the stages of starting and growing a social enterprise.
In this episode of Strategy Made Simple, Frank walks us through a different definition of social enterprising, how to align the incentives within an organization with desired outcomes, and when it might not be a good idea to start a social enterprise.
Strategy Made Simple interview with Ian Vickars
Listen on the Strategy Made Simple website.
Sign up for the Newsletter
Do you have any comments about this episode? Please send them to me on twitter @MatthewRempel
Do you need help with your social enterprise? Strategy Made Simple offers personalized coaching for social enterprise. Please contact me at Matthew@StrategyMadeSimple.ca for more information.
Strategy Made Simple: Keep it simple.
On this episode of the Strategy Made Simple podcast, I interviewed Siloh Moses and we spoke about how to align your business operations with your desired impact. More specifically, we spoke about how to find out what kind of impact your business should pursue, and how to amplify the existing impact you are creating.
Siloh Moses is the founder behind WeWin360, a social good consulting agency. His book Better Than This is available on Amazon.
Listen to Siloh explain more about his history on the Leadership Looks Like podcast.
Siloh Moses on Twitter
Strategy Made Simple: Keep it Simple.
Do you need coaching for your Social Enterprise? Contact me at: Matthew@StrategyMadeSimple.ca
StrategyMadeSimple.ca
RaY or Resource assistance for Youth is a non-profit based in Winnipeg, Manitoba that helps youth get into the workforce. They use several social enterprises to provide workforce training for their Level Up program. Caryn Birch is the manager of their newest social startup: Level Up: Gift and Thrift.
Caryn walks us through some of the steps that were involved with setting up a new social enterprise, and what challenges are to be expected for anyone who is thinking about starting a social startup.
Gift and Thrift is a gift shop stocked with artists' works and thrift shop for the downtown community. It is based on the Graham Mall, the main transit hub for the city, just four blocks from the Winnipeg Jets' Bell MTS place.
Gift and Thrift social media pages:
RaY website
This episode features Matthew Rempel as he explains some of the basic aspects of social entrepreneurship and social enterprise. He explains how social entrepreneurs think about how they solve problems through their businesses, and how you might be able to take some of the concepts they're using and apply them to your work, whether you're with a social enterprise or not.
Email: matthew@strategymadesimple.ca
If you want to do marketing for your social enterprise with confidence, and develop your business for greater impact, please contact me, and we'll build better business together.
Thank you for listening. Subscribe for more episodes of the strategy made simple podcast, or check out the blog here.
Keep it simple.
What do people in the social enterprise sphere think about business growth? I've asked 5 of my previous guests how they think about growth and how that impacts the way their organizations operate.
Guests include:
Carinna Rosales - SEED Winnipeg, an employment focused non-profit
Yacine Bara - Changewealth, a wealth management social enterprise
Philip Mikulec - Peg City Car Coop, a car sharing co-op
Sarah Leeson-Klym - Canadian Community Economic Development Network, a community industry network and advocacy group
Brendan Reimer - Assiniboine Credit Union, a for profit credit union.
Please share and review Strategy Made Simple.
Strategy Made Simple Website
Dan Pallotta's TED talk
Coaching for Social Enterprise
Carinna Rosales is the Co-Executive Director of SEED Winnipeg. She helps clients develop businesses to work their way out of poverty.
Carinna works at helping to build systems to teach leadership to potential business operators. Her main goal is to help clients build a stable income that can provide for them and their families, while working through the local markets.
We also speak about some of the big challenges of businesses and non-profits that seek to make an impact, and where the leaders of social enterprise movements around the world are likely to come from.
SEED Winnipeg - Supporting Employment and Economic Development
Strategy Made Simple - Keep it Simple
Philip Mikulec is the operations manager of the Peg City Car Co-op. They provide hub based car sharing in the Winnipeg downtown area. We spoke about how financial capital can be difficult to raise for social enterprise and co-ops, and how we might begin to build systemic source of capital. We also spoke about how the Canadian shared mobility industry is actively collaborative in trying to find solutions to their shared problems.
Strategy Made Simple: Keep it Simple.
Read the Strategy Made Simple Blog
Promo Code for $50 credit for new members: PODCAST
Peg City Car Co-op
Updated July 18, 2018
My guest today is Brendan Reimer, and he is the Strategic Partner of Values-Based Banking with Assiniboine Credit Union.
Over the course of our conversation, he made sure to explain how important the individual is in the process of making change. No change happens without individual people deciding that they are going to make a difference, however big or small that difference is.
He then explained how he is able to help people reach a place where they are able to help others through the use of the banking system.
Listen to the episode to find out more about how being a Co-Op changes how ACU operates, and how they help people who are normally excluded from banking.
Strategymadesimple.ca
https://twitter.com/MatthewRempel
Yacine Bara is the founder of Winnipeg based ChangeWealth, a financial planning social enterprise. They are working to provide an alternative source of income for social impact organizations. We had the chance to speak about how social enterprise can work towards finding better sources of capital to fund their operations, and how social enterprise must be able to function as a business to achieve their social goals.
More Strategy Made Simple: strategymadesimple.ca/blog
Sarah Leeson-Klym is the Manitoba Regional Director of the Canadian Community Economic Development Network. We were able to sit down and have a conversation about how community economic development can impact cities, how leaders emerge, and how we can speak about developing and new framework for economic development. She also shares her personal story of how she got involved in the movement.
Strategy Made Simple: Keep it Simple
CCED-Net website: https://www.ccednet-rcdec.ca/en
Spark Pro-Bono Matching: https://sparkwpg.ca/
The Inclusive Economy CCED-Net Video: https://www.youtube.com/watch?v=t2A-ZWmIwdU&feature=youtu.be
https://strategymadesimple.ca
Josh Olfert runs Haven Investing, where he brings together the benefits of both traditional investing, and automated investing. He started Haven Investing at the young age of 21.
For any individual or organization that is trying to get into investing, Josh has some tips for you.
Want more organizational strategy and communications tips? Read the Strategy Made Simple blog at Matthewdyck.ca/blog
Ian Vickars is the COO of Diversity Foods, a social enterprise based in Winnipeg, Manitoba, Canada. They manage 4 main food service outlets within Winnipeg. I spoke with him recently about Diversity's practices, how it maintains it's multiple bottom lines.
Diversity foods recently won the LEAF award for the Greenest Restaurant over 10,000 square feet. More details here.
Want more organizational strategy and communications tips? Read the Strategy Made Simple blog at Matthewdyck.ca/blog
Shellie Power is part of Hope Centre Ministries, a faith based organization that is committed to helping people with disabilities find places to connect.
Because of that mission, Shellie has a unique perspective on how we can try to improve several systems that interact within our Canadian society.
Read more at Matthewdyck.ca/blog
Tweet @matthewdyck_ca
Hilary Friesen is Director of Strategic Services at Changemakers, a full service communications and PR firm in Winnipeg, Manitoba.
I had the chance to speak with her about how communications strategy has changed over the past few years, and how Changemakers adjust with the business climate. She also described organizational listening as the concept that has grabbed her attention recently. Listen to the full episode to find out more.
Changemakers.ca
Matthewdyck.ca
Geoff has a unique position, where he links working professionals who want to give to their communities, and community organizations that have short term projects to help them complete their work more effectively.
Listen in on some of the benefits and challenges of trying to pair these organizations together.
Roger Berrington is the Volunteer Executive Director of a program called CanU. CanU brings kids from schools across Winnipeg to the University of Manitoba campus for programming run by volunteer university students.
Find out more about CanU here
Read the Blog here
Contact me on twitter @matthewdyck.ca
Have you ever wanted to start writing, but found that you weren't able to write something that you were satisfied with? Joanne Klassen has a process that might help you find a way to write something that you find worthwhile, and help you find some personal realizations as you go. Specifically, find out how you can improve your writing, or any skill, just 5 minutes at a time.
Find out more about Joanne Klassen and transformative life writing at www.write-away.net
Read the Strategy Made Simple blog at www.StrategyMadeSimple.ca/Blog
I had the chance to sit down with Art Defehr recently. We were able to chat about how we decide what we do, and what we want our lives to be about.
He also talks about how sees generosity and what it means to be generous.
For more Strategy Made Simple, you can read the blog at matthewdyck.ca/blog
Contact me on Twitter @MatthewDyck_ca
The owner of Across the Board and DaCapo Productions is the guest of this episode of the Strategy Made Simple podcast, and his name is Olaf Pyttlik.
We spoke about how his love of games helped him through a troubled time in his life. He also explained how Across the Board's success was initially a bit of an accident. Listen in on how his personal experiences have formed the businesses that he runs.
For more Strategy Made Simple, read the blog at StrategyMadeSimple.ca/blog.
Reach out to me at matthew@matthewdyck.ca
If social media is more your thing, you can find me on twitter @matthewdyck_ca
Martin Itzkow is the co-founder and co-chair of the Manitoba Federation of Non Profit Organizations. He is also leading a group that is trying to bring values back to organizations in Canada. You can find out more on their website at www.mfnpo.org.
Read more at the Strategy Made Simple blog at www.strategymadesimple.ca/blog
For today's episode of Strategy Made Simple, Michelle Pereira of Habitat for Humanity Manitoba has agreed to talk about how they have established their place as a sustainable charity. She also talks of what drives her to keep doing the work she does.
I recently had a conversation with James Magnus Johnston. He is one of the founding partners at fools and horses, a café based in Winnipeg, Manitoba, Canada.