Abdul Fares | Brasil Sao Paulo, SP: Recent Episodes
Abdul Fares
Dois em cada cinco profissionais de marketing desconhecem os perigos da fraude de anúncios, de acordo com a pesquisa recente feita pela Apply Flyer, afirma Abdul Fares.
Bem, se você está entre os dois quintos, provavelmente está experimentando um desperdício de dinheiro, prejudicando seus negócios e sua campanha de publicidade digital indo pelo ralo.
Além disso, estimou-se que a fraude publicitária custará aos profissionais de marketing US $ 26 bilhões em 2020 e US $ 29 bilhões até 2021. Um grande problema, certo?
Acredita-se também que o tráfego da Internet constitua 40% dos bots com bots maliciosos, contribuindo com uma quantidade significativa. Do pay per click, à exibição de publicidade, os gastos do seu anúncio não estão atingindo o público real ou não atingindo os seres humanos.
Isso significa que os fraudadores de hoje estão bem equipados, altamente sofisticados, têm um vasto conhecimento do mundo digital e se tornaram mais estratégias em sua abordagem. Hellbent em enganar dinheiro suado de comerciantes inocentes.
The seat is “hot” and eCommerce businesses are always on the constant battle in ensuring visitors do what they want them to do to improve conversion rate: either adding a product to cart or saving items to buy later or making a purchase. After all, that is what makes a successful eCommerce business in the first place says Abdul Fares.
The thing is, it’s not enough to say you are on the average. Even if you have a good conversion rate, there will always be room for improvement and need to bang more sales. The market place out there is not smiling and businesses need to be incorporating the “right strategies” to stay in the game.
Is your eCommerce website experiencing a low conversion rate? Looking for ideas on how to boost eCommerce conversation rates? Here is Abdul Fares, a proud co-founder of a successful eCommerce site, to share some useful tips on how to win e-commerce conversion rate battle. Let’s dive in!
Don’t ignore the mobile users
With a whopping, 1.6 billion people use their mobile devices to shop online, if your site is not optimized exclusively for mobile shoppers, you might be missing out on a lot of opportunities.
Do you have a lot of products to display? Well, that’s great! Don’t however jampack the pages with tons of information as it can slow down the load time.
Hence, keeps things simple, decrease the load time, and make the whole user experience an enjoyable one for your mobile audience.
Use high-quality images and videos to promote your product
The importance of high-quality images and videos for higher conversion rates cannot be overemphasized.
“With new innovation such as 3d photography, it’s time eCommerce owners start giving customers a whole new experience of seeing, and feeling every detail of a product and even giving them in-store experiences.” Abdul Fares says.
This will increase the trust of online shoppers in regards to product quality, product specifications and they will more likely purchase the products.
Moreover, videos speak thousands of words in a few minutes more than words could and it has proven to boost user engagement. The more engaged visitors are with your site, the more they stick around and the more likely they are going to convert.
Abdul Fares share five of the most useful marketing approaches to enrich your own strategic plans and increase your robustness to changing external competition.
1. Proximity Marketing & Beacons
The technology for proximity marketing is nothing new, in fact, it has been available since 2013.
What has changed though is the readiness of technology such as Google Beacons for effective marketing use and practical application within more common marketing approaches.
What Are Proximity Beacons?
Beacons are a form of technology that can transmit signals over a certain (generally small) radius.
According to Abdul Fares, that devices such as mobile phones and GPS can receive marketing messages tied to their geo-location and be pinpoint targeted with relevant messaging.
How Can They Be Used for Marketing?
Proximity marketing and Beacons specifically are being widely used for everything from table service within restaurants through to sending SMS messages with discounts to existing customers when they pass by a store.
Based on a recent article from a colleague of mine “Google Beacons: Is proximity marketing ready to take off in 2020?” the main benefits for marketing include:
· Location targeting of people/potential new and repeat business.
· Mapping of marketing success and closing the online/offline marketing attribution.
· In-store messaging and promotional offers for hyper-local messaging.
· Guiding people through entire shopping centers, stadiums, airports, and cities.
· Gamification.
· Cross-selling during the buying process (for example in-store related product offers).
· Loyalty.
· Much more.
2. Conversational Commerce & Chatbots
Conversational commerce is a bigger opportunity than simply chatbots alone says Abdul Fares.
However, for the purposes of this post, chatbots are the suggested technology-based action to explore for diversifying and strengthening your strategic plans for 2020.
When Facebook acquired WhatsApp back in 2014, no small part of the strategic thinking was based on the fact that people spend more time in messaging apps than they do on social media.
Chatbots can integrate your business within external platforms (such as Facebook) allowing you to reach your audience on the messaging apps they prefer.
Video marketing has been an effective marketing tool that provides businesses and brands attractive, versatile, and extremely engaging means of communicating with their audiences. This has successfully helped businesses to increase conversion rates, build online reputation and boost credibility says Abdul Fares. However, the interesting fact still remains that consumer interests keep changing and the marketing landscape isn’t chilling these past few years. There will always be something new in the marketing world. This is essentially true of video marketing and with 87% of businesses already embracing this tool, it is important to keep up with the latest to stay ahead in a competitive market place.
Explore with Abdul Fares, a business guru and the brain behind Blue Group Digital. He has done the hard work and highlights the video marketing trends to keep an eye on and power up your marketing game this year 2020. Let’s dig in!
1. Vlogging for Brands
Vlogging is the type of video that is sadly ignored yet effective. With youtube, Snapchat, and Instagram, vloggers are leveraging these platforms to share with their fans their daily activities, experiences, talents, and anything in between. In fact, 32 percent of people are said to watch vlogs across different platforms weekly. The question to ask is, how can this help your business? Vlogs have made knowing vloggers persona, culture, and way of life possible. This can be a good way to relate with your audience on a more personal, intimate level. Share your business stories, behind the scene, daily routine, business information or a day in the office. Let your audience vibe with your business, making you relatable, approachable, and authentic and real says Abdul Fares.
2. Video becomes more Interactive and Immersive
Visually appealing, highly engaging, with a journey to the real world: all in a video. It’s no wonder businesses are embracing virtual reality and 360-degree video and this isn’t stopping but will rather continue to boom. From travel to real estate to education to retail, ensuring immersive and interactive consumer experience has always been the core of every business across sectors and this is what 360-degree videos or AR/VR powered content seeks to achieve. Consumer can now experience what a product will look like or how it will be suitable for their life before actually buying, Thanks to AR/VR. This is a great way to increase brand awareness and engagement that can boost ROI and is the popular video marketing trend.
3. Shoppable Videos
Shoppable videos are other sweet spots making waves in the ecommerce world. On Instagram Stories and Snapchat features, viewers can simply click on the link and be directed to where the product can be purchased. Businesses can use shoppable videos to make buying easy for viewers and accelerate conversions.
4. Live Streaming
Brands and consumers can now interact on a more personal level, thanks to social media. However, if you are already sharing posts and replying to comments, there is more to be done and that is live streaming. There is no better way to interact and engage with your audience than live streaming. In fact, it has proven to be the most effective way of engagement of all content types.’” says Abdul Fares. From hosting a question and answer session to promoting a new product to hosting an event, if you think live streaming is just a fad, think again!
The world of digitalization is giving more power to customers to write their opinions in the form of online reviews about services or products and these opinions can either make or mar businesses says Abdul Fares. That is customer reviews: a digitalized word of mouth, simple, inexpensive and powerful.
As a business, it’s one thing to have an online presence to increase visibility, it’s another thing to have positive reviews that will drive sales. Come to think of it, when was the last time you visit a pizza shop without asking for someone’s opinion? Or when last did you make an online purchase without first reading reviews?
To drive the point home, an alarming 93% of consumers read online reviews before making a purchase and 92% will only trust businesses with at least a 4-star rating. This shows the rate at which reviews influence consumers buying decisions and that is why as a business, you should care.
Read on as Abdul Fares, a leading E-commerce CEO unfolds strategies of making the most of online reviews and how you can manage them.
Where can you find your Brand’s Online Reviews?
From Google to social media platforms to consumer online review sites, there are different platforms where consumers are turning to rant or rave about businesses today. Therefore, it is important to know where to turn to analyze business online reviews says Abdul Fares.
1. Social Media Reviews
With Facebook boasting of 2.4 billion users, this is an online review platform that should not be taken for granted. Chances are your customers will go on to social media to let their online friends know their views about your business. Hence increase your social media presence and make leaving reviews as seamless as possible for the visitors.
2. Google Reviews
Google is the number one place to position your business in front of your customers. Google reviews are reviews that appear when your business or brand is being googled searched. Google reviews are an awesome way of promoting your business and it can increase your ranking on search result pages.
3. Online Review Sites
There are various general or niche online review sites that businesses can take advantage of popular review sites such as Yelp, BBB, pissed consumer complaints among others are giving voice to consumers to share their experiences with businesses.
Tips for handling Online Reviews
Got a negative review? Don’t panic or be deterred. “As a business, understand that there will always be both bad and good reviews and bad reviews do not mean bad business” says Abdul Fares. “This does not mean negative reviews should be ignored, if handled properly, you can still stay on top of reviews game and use it to your advantage,” Fares adds.
Experience with virus outbreaks such as SARS 2003 that infected 8000 people and killed nearly 80 shows China has a way of getting back on the feet when hit by storms. However, here we are with another outbreak: coronavirus. This is set to hit the economy with a deadlier blow considering the country’s large share in the global economy. Moreover, with the growth of global trade and the netted relationship between countries, economic meltdown, and a global recession is just on the horizon. Abdul Fares, an economist and the brain behind a leading Ecommerce business brings to you the impact of this deadly coronavirus on business. It is important to gauge the risk of coronavirus and see ways in which your Ecommerce business will not be affected by it.
Impact of Coronavirus so far
- Major cities that could boast of huge amounts of factories, production and retail have stopped operation and closed down. This means there will be a significant decrease in production
- With 11, 800 people quarantine, major cities borders closed and people are obliged to stay in their houses, online sales have gone up at a rapid pace. This means people are turning to Ecommerce to buy their necessities instead of the traditional brick-mortar business.
- Big players such as Ali Baba and Amazon are experiencing a skyrocketing increase in the sales of medical products. This includes a surgical face mask, thermometer, and hand sanitizers. This means pharmaceutical industries and businesses are benefitting from the outbreak. While this might not affect the big players, small businesses are more at risk.
- Many tourist trips have been canceled and the transportation industry has been greatly impacted by this coronavirus outbreak. Hotels and airlines are already offering a refund to consumers. The tourist industry and entertainment companies have been devastated by this outbreak and many are suspending operations. Major parks, cruise lines, resorts including Disney are temporarily on halt.
- Starbucks has already shuttered down in some areas and close delivery service. KFC, McDonald, pizza hut have also followed suit.
- The financial market is also not left out. Following the close of Wuhan, a city where the disease is said to be originated. Shocks and panic have crowded the investors’ sentiment and the stock market is experiencing a major decline.
If you are selling medical and healthcare products, now is the time to make good sales. If however, you feel your business will be negatively affected, here the ways you can gauge the risk.
Proactive Approach to Coronavirus Prevention
By now, everyone should have a good understanding of the symptoms, how to protect themselves and discourage the spread of the diseases. Moreover, everyone should have the house stocked with food, water, and hygiene instruments before it runs out recommended by Abdul Fares.
The Ecommerce is a booming and it’s experiencing the surge of new entrants who wants to tap into the milk and honey of the industry and make a name for themselves says Abdul Fares. Access to a wide pool of consumers without geographical boundaries. Millions of consumers making their mobile devices as the first go-to when the need to make purchase arise, it is no surprise that entrepreneurs are digging traditional retail to online retails. Global Ecommerce sales are to reach a staggering $21.00 trillion by the end of 2019. What does this tell you?
There are still emerging attractive markets that can be explored and businesses are diving in to take advantage of what the sector has to offer. However, problems are looking ahead! Abdul Fares, the brainer of renowned e-commerce business, is equipped with the knowledge and experiences to explain the Ecommerce challenges that newcomer’s might likely face.
Let’s take a look at Ecommerce challenges for Startups in 2020!
Fighting to survive in a highly competitive environment
Competition with the Ecommerce behemoths such as Amazon, eBay, Walmart will pose major problems. These giants have the highest market share and they have already won the heart and trust of the many consumers worldwide. They have what it takes in terms of finance, advertisements, and promotions, brand credibility and reputation to knock down any new entrant without a strong foundation. Not only the big brands, there are still billions of Ecommerce businesses competing with your product or services worldwide and is the biggest Ecommerce challenge for startups says Abdul Fares.
Unless an Ecommerce start-up has got beyond the box product to offer, with good financial backing, thriving in this environment might be a challenge.
Consumers will likely not trust new e-commerce businesses
With the rise in security issues, consumer trust and confidence in start-ups and online retails in general experience a “fall”. The fear of online fraud and money transactions are the driven force of most people from online retails to offline ones. Moreover, consumers making purchases online are likely to buy with big brands with good credibility than those that are just starting out.
The good thing there has been advancement in Ecommerce technology to provide security and ensure consumers data are safeguarded.
Marketing and advertisement to get and retain customers are expensive
Marketing and advertisement is a powerful tool for success in an Ecommerce business. Even if you get the most sought after goods, without advertisements, no one will be aware of what you have got to offer. However, digital marketing is getting expensive every time. After most of the capital has been spent on developing the web to display your product, what is left might not be enough to carry on with advertisements.
An efficient marketing strategies should be made a priority and companies must include it in their initial plan and budget says Abdul Fares. Moreover, you can offer discounts, coupons and to attract consumers and boost sales.
Bad Bots steal the pricing data, it can scrape prices and product information. It can also effect your retail ecommerce accounts. You need permanent solution, Don't Worry here is Abdul Fares,a reputable e-commerce business give challenges to bad bots.
End of the year sales, black Friday, Cyber Monday, discounts and other generic names used to attract shoppers and generate more sales. It’s the peak seasons for businesses and exciting time for shoppers to get all the goodies e-commerce sites has to offer says Abdul Fares. Businesses, no doubt are not only making an impactful online presence, but they are also investing in different marketing techniques to stay in the game. Shoppers alike are not left behind. Everyone striving to beat the traffic and take advantage of the sales. Who doesn’t love a good deal? However, do you know that humans are not the only one generating traffic on your websites? Well, say hello to bots...or malicious bots.
Here is Abdul Fares, the brain behind a reputable e-commerce business, the challenges of automated or bad bots and what they do to your business.
Malicious bots or Bad Bots
Well, not all bots are malicious and there are good ones. Internet robots or simply bots are meant to perform a mundane, simple yet repetitive task says Abdul Fares. They are web spiders that help consumers find the product easily, they relay instant messages and perform lots of other functions, and however, many of these bots are also culprits hindering businesses from making sales as required.
Bad bots are sophisticated and they mimic real human behaviors to disrupt the perfect functioning of the websites and thus, reduce sales.
How did they operate? They disguise as real shoppers, add trendy or limited items to cart, therefore making it unavailable for those that will truly buy it. An in-depth survey of this year peak sales shows that only one-third of the shoppers are genuine ones. So who are the others? You guess right, Bad bots. Moreover, some aims to redirect shoppers to a competitor’s website. Not only that, there are more...
What are the effects of Bad Bots on Retail Ecommerce?
Here are the havoc that bad bots can wreck on your ecommerce business-
Steal the pricing data
One of the main sources of bad bots are competitors who scrap products information and pricing from the websites. The aim is to have a competitive advantage and sell more to the target audience.
Account takeover
Hackers perform identity theft, gain access to a user’s account, engage in fraudulent practices and authorized transactions or shopping.
Scrape prices and product information
Another malicious activity of competitors is to get information on price and product in order to reduce the inventory and prices. Bad bots come in as real shoppers, add products to carts, make it unavailable, and then disappear without checking out. This can reduce sales, conversion rates and overall customer experience.
Moreover, resellers can also scrap product information on limited items in order to make quick purchase for their own store.
Alter website analytics
These malicious bots are poisonous to your websites. Some ecommerce sites claim they have an account of about 90 per cent traffic coming from bots says Abdul Fares. Therefore, making it difficult to differentiate between humans and bots. This impede decision making and business strategies needed for growth are difficult to implement- says Abdul fares.
Businesses periled because of these malicious bots due to the facts that it can go unnoticed. Differentiating it from the goods ones are also very difficult, putting the sites at more risk. Abdul fares advice- “Business should take note of the red flags such as abnormal rise in traffic, slow site loading speed (to mention but a few) and implements bot detection and mitigation measures”.
2019 has experienced steady growth in ecommerce with a value of $3.53 trillion US dollars in retails sales and expectancy in growth to $6.54 trillion in 2022. According to the ecommerce expert - Abdul Fares, businesses who want to be the center of attraction for the customers need to adopt ecommerce trends in 2020. Not only that, things keep changing and so is the ecommerce world. To stay in the game (or ahead of the game), knowing the hottest and the latest, should be a priority. However, not only tracking what is trending but leveraging it to drive sales or boost customer satisfaction is all that matters.
Here are the top ecommerce trends to keep an eye in 2020 shared by Abdul fares, a co-founder of Blue Group Digital. Let’s dive into it!
Personalization and Customization are the hit for Customers
The focus has been shifted from a single broad market to personalized, individual consumers says Abdul Fares. Based on surveys, interest, purchase history, needs and more, businesses can now suggest personalized content and products to consumers. This is the most effective means of driving sales in 2020. Whether its Google paid ads or email marketing, or interactive quiz, you already know what your consumers need and you can meet their demands.
Visual Commerce – Ecommerce Trends
AR and VR are changing the customer experience and this is an investment that will pay off in the long run. Customers are now able to test and try products in real life without touching them. Thanks, to VR. For instance, if you want to buy pieces of furniture, big players such as Amazon allow you to have a real-life view of how it will appear in your home. Moreover, Amazon aims to boost sales with personalized search by allowing its users to upload a photo and bring more relevant results on StyleSnap. These are things to watch out for come 2020.
Voice Commerce
Voice search is set to experience growth with the rising popularity of Apple’s Siri, Alexa, and Google’s Assistant. In fact, 41 percent of adults make use of voice search and voice shopping is expected to reach $40 billion in 2022. What does this tell you? “People will prefer quick, intuitive, hands-free voice shopping to typing of keywords while searching for products or services. For better consumer experience, this is something you should look into. “Advises Abdul Fares.
Headless Commerce
Personalization of consumer experience and provision of better contents start of going from a traditional ecommerce platform to a headless one. Headless commerce is an innovating approach in which both the back and the front (head) end are decoupled from each other. It is an innovative approach that allows changes to be made to the e-commerce platform without making full development that might alter business. Companies can launch new marketing campaigns, change messages or integrate new payment systems or add engaging customer fields without hassle says Abdul Fares.
If there is one notable thing, it is the way outdoor advertisement has been able to survive the digitalized world. Technology might be changing our lives, and out of home (OOH), advertisement is not left out says Abdul Fares. With social media marketing, radio, televisions, and media being the main thing to capture consumer’s attention, who would have expected outdoor advertisement to be caught in the waves. From advertisement on transit, billboards, even to retail stores, outdoor advertising (also known as out-of-home) has embraced the new technology trends. What is the impact of technology on outdoor advertising?
Abdul Fares, one of the founders of a renowned digital marketing company is here to shed more light on outdoor advertising. Read on!
Outdoor advertising for mobile consumers
People spend 70 percent of their time outdoors which means they are more accessible to outdoor advertising than the traditional one says Abdul Fares. Either in the car, walking on the street, or in public places, they come across billboards everywhere they go. Consumers across various demographical categories such as age, sex, income, location, travel time are targeted as messages are passed across. Whether it’s a student, or a professional or a family, someone is out there seeing your brand.
Personalized messages through digital outdoor advertising
Digitalized billboards have transformed outdoor advertisement from boring to a livelier, attention-grabbing adverts. Technology has made advertisement to be more personalized and engaging to the target audience. Digital videos, ads, images are displayed to boost customer engagement.
Although limited to big corporations due to the cost, there are sensors, geo-tagging and facial recognition that create room for a more engaging content across all ages. What’s more, there are augmented reality elements that allow the audience to stop and interact with your ad.
Data gathering through digital OOH advertising
Marketers now have access to consumers’ information and data gathering, thanks to technology. Billboards do not only display adverts, it extracts data regarding consumers buying interest, history and lot more using Beacon. Beacon provides more insights on customers and provides information to marketers and business. This allows companies to refine their strategies and campaigns for more targeted and personalized ads.
O popular aplicativo de vídeo social, Tiktok, mergulhou no próximo passo ousado do comércio eletrônico. O Tiktok agora permite que usuários de alto perfil adicionem sites de comércio eletrônico ao seu ‘link na biografia” e também em postagens. Uma maneira inteligente de direcionar seguidores e espectadores para sites de compras. Além disso, cria uma avenida para os usuários transformarem sua plataforma divertida e animada em um meio de gerar renda e receita. Essa nova onda ainda está em fase de testes, e isso pode explicar o motivo pelo qual é limitada apenas aos usuários de primeira linha. Abdul Fares, o cérebro por trás do negócio de comércio eletrônico da Marabraz, nos dá uma visão desse novo movimento em direção à monetização.
Por que você deveria se importar?
Esse novo recurso também é semelhante ao furto do Instagram para comprar produtos ou adicionar o URL do site à biografia. Permite que influenciadores de marca e varejistas enviem visitantes sem esforço para sites de compras apenas a partir de vídeos ou URL. O que isso diz a você? As plataformas de mídia social estão competindo para facilitar ao máximo o marketing e as compras da Abdul Fares.
Além disso, o crescimento acelerado da Tiktok o torna valioso para as empresas. Ele passou de mais de 500 milhões de usuários para 1 bilhão este ano, sendo o principal grupo demográfico entre 18 e 25 anos. Essa é uma grande oportunidade para marcas com a demografia da Geração Z como principais consumidores.
Oportunidades que a Tiktok apresentou para profissionais de marketing ou negócios
1. Parceria com Influenciadores
Para alavancar essa plataforma com o aumento das vendas, as marcas devem se conectar com influenciadores que podem fazer uma revisão de seus produtos que podem impulsionar as vendas. Forneça a orientação para eles começarem, mas não a torne rígida. O Influencer entende seus seguidores mais do que você e incorporará sua criatividade, conteúdo, exclusividade e estilos que retratam a marca e garantem o sucesso.
Indústrias como moda, calçados e cosméticos começaram a usar essa plataforma e desenvolver seu nicho. Esta é uma grande oportunidade para produtos acessíveis, personalizáveis e atraentes para adolescentes e jovens.
2. Desafio Hashtag
Para criar reconhecimento da marca, aumentar o engajamento do usuário e promover a identidade social, o desafio da hashtag provou ser bem-sucedido neste Tiktok. Isso implica fazer uso de um influenciador ou celebridade para se envolver em uma tarefa. Em seguida, incentive outras pessoas ou seguidores a seguir o exemplo e mostrar o resultado com a hashtag. As hashtags são promovidas por alguns dias e os usuários podem comprar perfeitamente o produto no próprio Tiktok.
Grandes marcas aderiram ao frenesi e marcaram um sucesso considerável. A Crocs é uma marca que se compromete com esse desafio. A marca criou um desafio #ThousandDollarCrocs para convidar os usuários a personalizar seus crocs e postar um vídeo deles abraçando o que vem como você é a mentalidade. A Crocs vê grande sucesso no Tiktok com essa mudança.
3. Anúncios Tiktok
Embora isso ainda esteja restrito a alguns países e seja bastante caro, é uma maneira comprovada de aumentar suas vendas. Diz Abdul Fares. Aquisição de marca, anúncios no feed, desafios de hashtags promovidas e filtros focados na marca são os tipos de anúncios que as empresas podem usar para promover sua marca. Grandes jogadores como chipotle, acho, MacDonald, para citar alguns, encontraram um lugar nos anúncios do Tiktok.
Online retailing is taking over the world and, typically, online advertisement is the passkey to any enterprise that desires to retail its commodities online. In high-value buying moments like the Christmas holidays, the more salutary composed your online advertisement approach, the more you will sell. So herewith Abdul Fares - a successful businessman and the owner of an E-commerce store, let's explore some fundamental tips to boost Christmas sales using technology.
Streamline Your Website Sales Funnel
According to Abdul Fares, festivals are a fabulous time to take an action back and analyze your website from a customer’s prospect. Once you’ve put in the attempt to create an extension in interest, you require to capitalize on it. Utilize the time between now and Christmas to interpret and modify your online sales funnel. Make sure you incorporate the basics with a search engine optimization review.
Smartphone Experience Is the Key
In Patron's Stock Analysis: Studies by a successful enterprise website attained out that the mobile practice of 45% of the best 500 business websites in the world was not up to the line. Most insignificant 80% of personages have checked out stocks and reviews on smartphones while inside a physical store. This determines that the mobile performs a pivotal role in the secondary state of patron participation.
In Purchase: For snap and chunks companies and physical retailers, the smartphone practice is more prominent. In the United States, about 79% of consumers used smartphones to buy online in the third quarter of 2019. About 40% of all online purchases were made over the smartphone and it is firmly progressing.
Enhance Your Sales Message
According to Abdul Fares, a photograph is certainly worth a thousand words. Video, slide ware/PowerPoint presentations, and live streaming can make a sales presentation come alive. Program to host some media on your website, but generate a library of appealing devices that will intensify sales visits or implement a compelling e-mailed follow-up to a phone conversation.
Use Christmas & New Year Themes in your Email Marketing
Email retailing is necessary for a prosperous festival retailing approach. This festival season, enhance your email marketing operations by uniting celebration components through Christmas and New Year greetings, photos, and exclusive proposals. Including smartphone shopping on the inflation and people having an eye out on discounts during holidays, there are many other ways you can boost sales with email marketing. You can send reminders to buyers, you can provide discounts, combo offers, etc.
Be Social
The most straightforward, most cost-effective thing you can do is social media. Make certain that you have a consecutive stream of activity online. Consumers who see a flurry of action from you and then periods of silence know you are only online because sales are down. Use social media to position yourself as a place to shop and buy.
One of the most prominent shopping days for online retailers is swiftly impending: Black Friday. If you are an online retailer and you haven’t begun to speculate regarding how you can boost your sales then, this blog of Abdul Fares can be your benchmark. It’s your chance to enrol in on the frenzy and earn more money online.
So herewithAbdul Fares- the owner of a great ecommerce store, let's explore black Friday marketing ideas for ecommerce stores.
Muitas vezes surgem dúvidas em relação ao tipo de móvel, sobre o custo da mão de obra e como colocar em prática tantas ideias e inspirações! E como nós aqui do Blog Mara estamossempre buscando soluções para te ajudar no dia a dia e a deixar a casa do jeito que você sempre sonhou, separamos algumas imagens de ambientes antes e depois de serem totalmente repaginados
Formado em Administração de Empresas pelo Insper, Abdul Fares é Sócio-diretor das Lojas Marabraz. Iniciou sua carreira em 2003 passando por diferentes setores e cargos dentro da empresa. Em 2010 começou atuar na área de Supply Chain e, paralelamente, na área de Marketing Digital.
Uma ótima forma de começar a delimitar o espaço é incluir uma cabeceira e uma cortina ou persiana que tenha entre 15 a 20 cm abaixo do batente. Assim dá uma sensação agradável do ponto de vista estético.
Por Ana Medeiros, do blog A Casa que a Minha Vó Queria Recebo muitos comentários e emails com essa perguntinha danada que atormenta a cabeça de quem não faz ideia de como decorar uma casa que não é sua: Como vou decorar essa casa se ela não me pertence? Vou gastar dinheiro comprando um móvel e depois quando me mudar vai que ele não caiba na outra casa? Vou colocar quadros nas paredes e os furos que ficarão depois? Vou trocar esse espelho do banheiro pra depois ter que deixar pro proprietário? Eu heim! Mas pera lá…se você paga o aluguel, a casa é sua.
A boa notícia é que não demorou muito para colocar sua operação em perfeitas condições. são necessárias apenas algumas dicas profissionais. Então, com Abdul Fares — um empresário brasileiro, vamos explorar algumas dicas para otimizar uma loja de comércio eletrônico.
Produtos para casa e decoração estão entre as opções que o consumidor poderá encontrar no site, que será lançado até o final deste semestre conforme afirma Abdul Fares, "A previsão é que seja realizada no mês de junho. Estamos trabalhando com bastante afinco para alcançar esse objetivo. Neste espaço as pessoas encontrarão muitas novidades", disse.
A Mappin, a loja de artigos para o lar que foi fechada no ano de 1999, foi revivida novamente. E desta vez não é apenas uma loja física, mas também inclui vendas on-line. Abdul Fares planeja vender on-line com o reopen mappin.
Mappin's sales platform is expected to open in mid-June. In 2010, the
department store chain was bought by the Fares family, which runs the
Marabraz group, for an estimated 5 million reais. The project is run by cousins
Nader and Abdul Fares, who currently runs the group alongside uncle Nasser.
Em dezembro de 2009, um leilão judicial selou o destino da icônica marca Mappin, protagonista de muitas inovações do varejo brasileiro no passado. Na ocasião, Adiel e Abdul Fares, irmãos e sócios da rede moveleira paulistana Marabraz, desembolsaram R$ 5 milhões para obter os direitos sobre o nome da antiga loja de departamentos introduzida ao Brasil em 1913. Desde então não foram poucas as vezes em que os novos proprietários ensaiaram um retorno. Depois de uma década de espera, a marca Mappin voltou a vender no dia 10 de junho, agora adaptado à era digital do varejo e pronto para conquistar cliques com os quase 15 mil itens expostos em seu e-commerce.
Assim como em diversos outros campos de atuação, o mercado de design de interiores é superlotado de profissionais que prometem desenvolver o melhor projeto para clientes. Portanto, num mercado tão competitivo faz-se necessário inovar e saber destacar-se, afinal, sabemos que o marketing é a alma de qualquer negócio.
Criado em 2010 pelo empresário Abdul Fares, a Decoradornet – plataforma pioneira de decoração no Brasil – é hoje uma das plataformas mais utilizadas por profissionais que procuram trabalhar em sua área fugindo dos meios tradicionais de escritórios.
O equipamento de modelo de negócios permite que você compre mercadorias complexas, incluindo as mais difíceis de encontrar roupas em determinadas épocas do ano, como blazers e camisas, pois elas compreendem as tendências da estação. Como diretor financeiro da Marabraz, as Abdul Fares nos dirão como o comércio eletrônico transformou o mercado.
Em março, quando inaugurou a Abdul Fares, que comercializa a linha de móveis e design de grifes como Fendi, na Avenida Europa, o empresário Abdul Fares, da família dos fundadores das Lojas Marabraz, tinha uma dúvida: o que fazer com o subsolo de 300 metros quadrados? A ideia de uma garagem, a mais óbvia, foi logo descartada.
Uma das mais famosas redes de lojas de departamento nos anos 80 e 90, o Mappin estará de volta a partir da segunda (10). Por ora, os 15 000 itens de móveis, cama, mesa e banho serão vendidos online. O investimento inicial é de 15 milhões de reais. “A marca pretende expandir para 500 000 itens e ainda teremos duas lojas físicas até o ano que vem”, explica Abdul Fares, um dos mentores do projeto ao lado do primo, Nader Fares.
A plataforma de vendas do Mappin deverá estrear em meados de junho. Em 2010, a rede de lojas de departamentos foi comprada pela família Abdul Fares, que comanda o grupo Marabraz, por estimados 5 milhões de reais.
Diversas apostas foram feitas para essa luta, por isso que ela foi considerada uma das mais valiosas até hoje. Para Abdul Hadi Fares, o importante é conseguir adquirir conhecimento e presenciar um dos momentos mais importantes do esporte. Diretamente de Las Vegas, a luta foi televisionada em diversos países.
A abertura das Olimpíadas Rio 2016 foi marcada por momentos ilustres e inesquecíveis para todos que assistiram ao espetáculo afirma Abdul Hadi Fares.
Duas décadas depois de decretar falência, a Mappin está de volta ao mercado. A empresa que fechou as portas em agosto de 1999, quando foi decretada sua falência pela justiça paulista. O retorno das atividades da Mappin foi cogitado ainda no final de 2019, mas ao confirmação veio somente na última semana quando o sócio-diretor financeiro da Marabraz – pertencente ao Blue Group responsável pela presença digital da Marabraz – Abdul Fares, anunciou o retorno por meio de uma nota.
Quando chega o cansaço, muitas pessoas acabam ficando mais estressadas, por isso que o recomendável é descansar sempre, antes de tomar atitudes e formar opiniões claras sobre algo ou alguém. A dica do empresário Abdul Fares é de manter sempre o foco e saber distinguir as situações.
Mesmo assim, a principal dica é permanecer tranquilo e ficar firme em todas as missões que forem passadas. Por isso que médicos especialistas dão dicas importantes para descansar e aproveitar a sua própria companhia. Tudo isso pode ser importante para o empresário Abdul Hadi Fares.
Com tantas situações que as pessoas passam no decorrer do dia, o descanso é fundamental, pois se desligar do mundo é o primeiro passo para quem deseja descansar e colocar as coisas em ordem. Mesmo com a correria de tantos compromissos, na hora de dormir, se desligar do mundo é primordial, finaliza Abdul Fares.
Já o empresário Abdul Fares esclarece que após deitar, ele consegue se desligar de tudo e de todos, mesmo com tantas dificuldades e desafios do dia a dia, ele precisa sempre de um momento sozinho, para curtir e aproveitar sua própria companhia, por isso que ele sempre fala que a pessoa quando fica sozinha é ótimo para refletir e pensar em tudo.
ara o cálculo de compensação, foram consideradas as emissões médias realizadas pela empresa: funcionários, veículos e o consumo médio de energia e material em todos os pontos de venda da rede. “A meta é atingir 100% do volume gerado em todos os nossos processos”, revela o diretor da rede, Abdul Fares.
O local escolhido pela rede para receber a compensação efetiva com o plantio de árvores é a Fazenda Cambijú, em Ponta Grossa (PR), composta por áreas reflorestadas pelo Grupo Negresco. A estimativa é que 100 mil árvores sejam plantadas para a compensação de emissão de CO2 através de reflorestamento em áreas não convertidas (como determinam as normas da ONU).
Sobre a Marabraz
De capital 100% nacional, a Marabraz atua no mercado de mobiliário desde 1987. Focada nos públicos C, D e E, é especializada na venda de móveis para dormitórios, cozinhas, sala e infanto-juvenil. Atualmente com mais de 120 unidades e cerca de 2000 funcionários, a rede dispõe de lojas em São Paulo (Capital), Baixada Santista, Vale do Paraíba e municípios da Grande São Paulo: Atibaia, Barueri, Bragança Paulista, Carapicuíba, Cotia, Diadema, Ferraz de Vasconcelos, Francisco Morato, Franco da Rocha, Guarulhos, Guaianazes, Itapevi, Itaquaquecetuba, Jandira, Jundiaí, Mauá, Mogi das Cruzes, Osasco, Santo André, São Bernardo do Campo, Suzano.
Abdul Fares Explica em reconhecimento à iniciativa voluntária e pioneira no varejo brasileiro, a Marabraz foi homenageada na Assembléia Legislativa do Estado de São Paulo pelo comprometimento com a causa ambiental.
Designer Carlos Tufvesson and businesswoman Isis Grossilaunched last week at VHouse, in São Paulo, the LGTYT ( Luxury Getaway Takes You To ) label , designed for those who seek differentiated luxury experiences, where everyone is welcome. Already scheduled for Fernando de Noronha, in October, the project had as ambassador the boy of fashion and LGBT causes, Carlos Tufvesson.
O Mappin, enfim, está de volta. Mas não aquela rede de lojas que a atraia os paulistanos com preços baixos e sortimento elevado. Quem navega pelo site não demora a perceber que a varejista não se destacará, num primeiro instante, pela venda de produtos eletrônicos, perfumaria e vestuário. O pontapé inicial para a marca está voltado sobretudo a utensílios para o lar. Segundo os atuais controladores, o incremento em outras categorias virá com o tempo. “Começamos com a parte de móveis e decoração; cama, mesa e banho”, diz Abdul Fares, sócio-diretor comercial da Marabraz. “Vamos trabalhar com nossos fornecedores para ter itens exclusivos. Exemplo disso é que estamos desenvolvendo uma linha de móveis inteligentes, uma necessidade em lugares como São Paulo”.
The purpose of these units is to meet e-commerce sales in locations close to their main operations. “We sell to all regions of Brazil. Our second largest square for e-commerce today is Rio de Janeiro, ”says Marabraz 's CFO Abdul Fares .
Abdul Fares diz Marabraz retail chain has always focused on selling home products, offering a host of quality product varieties at a low price
Exclusividade é uma das promessas da marca para produtos que serão comercializados via e-commerce. A rede de lojas de departamentos retorna com força total aderindo a essa modalidade como parte de estratégia para atingir o segmento. O projeto é administrado pelos sócios e primos, Abdul Fares e Nader Fares.
Para quem está acompanhando todo o agito da Bud Mansion – projeto da Agência Haute- em São Paulo, fique sabendo que a festança está rolando na Adbul Fares, loja de móveis de luxo na Avenida Europa. Abdul Fares, o dono do negócio, contou ao Glamurama detalhes sobre como surgiu a marca -apenas um ano atrás-, a parceria dela com a Budweiser e como a Casa Fares vai receber um jantar beneficente que terá George Clooney como convidado, entre outras novidades. Saiba aqui.
Apesar da conquista alcançada durante todos esses anos no mercado, a Marabraz vem se preocupando cada vez mais com sua rede de lojas e mais com novidades para seus clientes diz Abdul Fares.
In 1985, the Fares family acquired the Marabraz brand, replacing the name of the Credi-Fares Stores to Marabraz Stores and inaugurating the first Distribution Center in São Paulo. Born from the entrepreneurship of Lebanese immigrant Abdul Fares, Marabraz brings in essence the desire to make dreams come true, through the ease of credit with high quality products and lower price.
During the 1990s, the brand innovates in retail, being the first store to showcase its products in decorated environments, specially designed to enhance the customer's shopping experience.
Abdul Fares explica: “Ele é capaz de impactar os clientes do jeito que eles querem ser abordados: com criatividade e irreverência, para despertar a curiosidade de conhecer nossas lojas. e estimular o consumo de nossos produtos. "
Atualmente um dos maiores desafios das empresas é seu constante crescimento, com a concorrência acirrada, e constante atualização do mercado, está cada vez mais desafiador gerir uma empresa.
Para instituições antigas que tem um nome a zelar manter-se firme no mercado é algo que demanda jogo de cintura e qualidade daqueles que a administra. No caso da varejista Marabraz não é diferente.
Após Abdul Fares assumir a empresa, a Marabraz passou a crescer em ritmo acelerado, pois inaugurou novas lojas, bem como teve a ideia de abrir a e-commerce da marca.
A rede também acaba de lançar um cartão de crédito internacional. Segundo Abdul Fares, o Banco Pan – Marabraz Card Visa Internacional, dará bom crédito mesmo a clientes AB, e permite parcelamento em até 16 vezes (ele lembra que também o público de alta renda tem a cultura de parcelar compras no Brasil).
A casa noturna é uma excelente opção nas noites de verão, pois o ambiente é totalmente agradável e acomoda todos os tipos de públicos. A balada fica localizada na parte superior de um hotel, por isso que algumas vezes é possível sentir fortes ventos, informa Abdul Fares.
Abdul Hadi Fares é um empresário que sempre teve foco principal em vender seus produtos e garantir melhor preço para o público que adquire móveis nas lojas Marabraz. Por isso que ele consegue oferecer bom preço e qualidade de seus produtos ao mesmo tempo.
Quem pretende comprar móveis diretamente na loja é essencial ter um bom atendimento, pois é através do vendedor que muitas pessoas conseguem comprar seu produto nas lojas Marabraz. Na visão do empresário Abdul Hadi Fares é fundamental oferecer um bom atendimento para todos.
Através de muitas informações que são passadas para ele e para os diretores, o que mais chama a atenção dos representantes das lojas, é a capacidade de conseguirem responder ao alcance de todas as expectativas de seus clientes, afirma Abdul Hadi Fares.
Para aprimorar e melhorar o segmento varejista, o que o diretor das lojas Marabraz está oferecendo é a inovação na tecnologia e em todo segmento que oferece mudanças no cenário do varejo, finaliza Abdul Hadi Fares.
Fonte: jornaldacidade.online
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