DIY Musician Podcast: Recent Episodes
CD Baby
Making music has never been easier, but building a music career today is altogether different. Finding the right audience for your music takes an entrepreneurial mindset, a lot of hard work, and a willingness to experiment. The DIY Musician Podcast features interviews with artists of all styles and backgrounds who’ve found a unique but authentic pathway to success, as well as in-depth discussions with music publicists, promoters, lawyers, publishers, talent buyers, and more. This podcast is geared towards independent musicians who want to build a sustainable music career without giving up (too much) financial or creative control. Hosts Kevin and Chris work with hundreds of thousands of artists at CD Baby, and are actively releasing and promoting their own music too; they're part of the same community they’re helping to educate and encourage with each new episode.
In episode #368 of the DIY Musician Podcast, we sit down with Jack Conte, co-founder and CEO of Patreon, as well as one-half of the musical duo Pomplamoose and co-leader of Scary Pockets. Jack shares his unique insights on what he calls “the end of the follower era” in 2024. We dive into what it means to be a musician today, how the changing digital landscape affects creators, and why metrics still play a crucial role in shaping careers. Whether you’re an artist or simply curious about the future of content creation, this conversation is packed with valuable takeaways. Tune in for a thought-provoking discussion on the evolving role of social platforms, fan engagement, and much more.
Your personal brand doesn’t stop at what you post on Spotify, TikTok, and Instagram. It’s also expressed in the way you interact with other artists in your community, how you pitch your music to tastemakers, and how you present yourself in interviews.
These forms of outreach expose you to new audiences who could make a genuine connection with you and get invested in your music — and it all starts with a great first impression. What will you do to stand out in a way that’s authentic to you and your music?
In this episode of the DIY Musician Podcast, Via Perkins, Senior Communications & Content Manager at CD Baby, takes a deep dive with Annabelle Kline-Zilles, founder and host of That Good Sht, Daylon Hicks, founder of arabbitshole, and Meleah Hartnett, host of The Luna Collective podcast, to answer this question, including a Q&A featuring questions from CD Baby, That Good Sht, The Luna Collective, and arabbitshole audience members.
In this episode of the DIY Musician Podcast, Cristina and Rachel offer insight into the process of building a band from scratch. Join them as they navigate the intricacies of finding the perfect performers and nurturing relationships within the group. Together they discuss some practical tips like how to keep a consistent rehearsal schedule, band calendar, how to communicate effectively, and much more.
In this episode of the DIY Musician Podcast, Jack talks with artist, Sarah Christine, about a life-changing accident that set her on the path of going all in on her music. Since then she quit her job, cashed out her 401K, doubled down on music, and is now moving to L.A. Jack and Sarah also chat about the making of her new album Hotel Earth which made it to the top on multiple Amazon Music charts.
In this episode of the DIY Musician Podcast, Cristina sits down with CD Baby Artist Services Manager, Austin, to discuss CD Baby Boost. Together they dive into the various royalties collected by Boost, registration with the MLC and SoundExchange, sync licensing opportunities, and how this service differs from the now retired CD Baby PRO. Please visit our Help Center for more info: https://support.cdbaby.com/hc/en-us/articles/17723985999885-CDB-Boost
In this episode of the DIY Musician Podcast, Cristina delves into the intricacies of pursuing a GRAMMY with Kaytee Long Becker from DIY PR Group. Together they celebrate Carla Patullo, a CD Baby independent artist and composer who won her first Grammy this year! They explore essential topics such as understanding FYC campaigns, distinguishing between album release and FYC strategies, determining the optimal career stage for submission, eligibility criteria, crucial deadlines, category selection significance, indispensable FYC campaign elements, a golden rule for success, and common pitfalls to avoid during the FYC journey. Connect with Kaytee Long Becker and learn more about her Express PR Campaign offer: https://www.instagram.com/kayteelongbecker kaytee@diyprgroup.com
In this episode of the DIY Musician Podcast, join Cristina as she engages in an enlightening conversation with Miami-based entertainment lawyer, Somara Jacques, Esq. Together they dive deep into the intricacies of copyright law, and explore the most frequently asked questions pertinent to independent musicians. This episode is a must-listen for musicians seeking clarity and a solid understanding of copyrights in the ever-evolving music industry. Follow Somara Jacques, Esq: https://www.instagram.com/thelattelawyer
In this episode of the DIY Musician Podcast, Cristina engages in a conversation with Megh Vakharia, CEO and co-founder of Symphony OS, exploring the necessity for artists to streamline their marketing efforts. Megh sheds light on Symphony's innovative solutions tailored to ease artist marketing burdens, freeing up valuable time for creative pursuits. With Symphony's tools, artists reclaim control over their careers, empowered to shape their destinies without relinquishing ownership. Symphony's mission is clear: to empower the next wave of a million artists to thrive independently, building their businesses on their own terms.
Learn more about Symphony OS and claim your CD Baby discount here: https://www.symphonyos.co/partners/cdbaby
In this episode of the DIY Musician Podcast, Cristina sits down with two titans of the music industry: the renowned songwriting coach and music publisher, Judy Stakee, and the Emmy award-winning songwriter, producer, and coach, Mike Meiers. Together, they delve into the intricacies of songwriting approach, offering invaluable insights gleaned from their extensive experience. The spotlight, however, shines on their forthcoming virtual Songwriting workshop, "Hitmakers Live," on April 21st. Through this eagerly anticipated event, participants are primed to embark on a transformative journey, drawing from the wealth of wisdom accumulated by these industry leaders and major guest artists and educators. Expect not only to refine your craft but also to forge meaningful connections within a community of dedicated songwriters, akin to yourself. Whether you're a seasoned professional or an aspiring songwriter, this workshop is an unmissable opportunity to refine your skills, expand your network, and ultimately, make your mark in the world of music.
In this episode of the DIY Musician Podcast, Cristina and Rachel welcome Via to the show. Together, they delve into the intricacies of being categorized as a "female" musician within the industry, exploring their personal perspectives on this label. While some express frustration at the persistent emphasis on gender in their work, others view it as a meaningful community to belong to. They navigate the concept of multiple truths coexisting within identity and its impact on their journeys in the music industry.
In this episode of the DIY Musician Podcast, hosts Cristina and Rachel dive deep into the dynamic world of short form video trends dominating the internet landscape in 2024. From viral challenges to captivating storytelling techniques, they unravel how independent artists can leverage these trends to amplify their presence and engage with audiences on a whole new level. Additionally, they shed light on the CD Baby Video Creator Tool, unveiling its ability to seemlessly craft compelling Spotify Canvas videos.
In this episode of the DIY Musician Podcast, Jack engages in a compelling conversation with Sync Songwriter Chris SD, delving into the intricacies of succeeding in the realm of Sync Licensing. Tune in as Chris shares valuable insights into crafting sync-friendly tunes, understanding licensing deals, and building relationships with music supervisors. Whether you're a seasoned musician or just starting, this episode provides actionable tips to navigate the sync licensing landscape effectively and elevate your DIY music career. Don't miss this eye-opening discussion that could be the key to unlocking new opportunities for your music.
Heading out on tour our can introduce a range of stressors, spanning from confined living spaces to an inflexible (or non-existent) schedule, limited food choices, feelings of isolation and detachment from your people back home, free booze at every turn, and less-than-ideal sleeping conditions. These factors can contribute to physical and mental strain for indie artists who are just out there trying to put their best on stage. In the latest episode of the DIY Musician Podcast, Cristina Cano and Rachel Beringer offer practical health hacks to help musicians maintain their physical and mental well-being while on the road.
In Episode 353 of the DIY Musician Podcast, Jack delves into a riveting conversation with the seasoned musician and author, Shannon Curtis. This episode unveils the fascinating story behind Curtis's viral hit, offering a glimpse into the magic that propelled her into the spotlight. Beyond the music, Curtis discusses the success of her intimate house concert tours, providing a unique perspective on connecting with audiences on a personal level and making it profitable. Curtis generously shares her approach to giving back to her fans, creating a bond that transcends the traditional artist-fan dynamic. Join Jack and Shannon Curtis on this enriching episode as they explore the multifaceted facets of her artistic journey, offering a profound look into the life of a truly independent and inspiring musician.
In this episode of the DIY Musician Podcast, Cristina sits down with DIY Musician regulars Rachel and Jack to delve into their New Year's creative resolutions, share insightful songwriting goals, and reflect and celebrate their artist triumphs from 2023. As a bonus, Rue joins the conversation to provide valuable information on Tidal's innovative "Collabs" product, offering listeners an exclusive peek into the cutting-edge features reshaping the music collaboration landscape.
In this episode the of the DIY Musician Podcast, Jack sits down with Abigail Fierce and discusses her dynamic career between being an LA-based indie-pop songstress, her songwriting process, to her growing acting resume!
In Episode 350 of the DIY Musician Podcast, Cristina and Rachel share their personal predictions for the future of the music industry in 2024. While these predictions are purely for fun and not grounded in data, their enthusiasm and insightful banter make for an entertaining exploration of what the musical journey might hold in the coming year.
In Episode 349 of the DIY Musician podcast, Cristina has the pleasure of sitting down with two remarkable guests, Anna Held and Christine Barnum from CD Baby, as they celebrate an incredible 25 years of CD Baby being the leader in independent music. The episode is a journey through time, delving into the past of CD Baby and sharing amusing anecdotes that reflect the vibrant spirit of our journey. As we reminisced about the challenges and triumphs, the conversation was not only a nostalgic reflection but also a testament to the enduring importance of the artists who have been the heartbeat of our company.
Join Cristina and Rachel as they delve into the strategies for fostering community within the DIY music market, addressing the challenges posed by industry changes. Inspired by Brian Eno's concept of "scenius," the discussion revolves around the communal intelligence that drives cultural movements. Together, they explore the power of community building, emphasizing the importance of supporting local artists, collaboration with other creatives, and other opportunities to keep the DIY music scene thriving.
Cristina gives a little insight into what is next for the DIY Musician Podcast, and Jack interviews artist BARii about their incredible journey as a DIY artist turned pro-songwriter.
Relationships are the driving force behind a successful music career. Think of a photographer who captures your essence, a marketing expert who promotes your music, and a meticulous mentor who helps you find order in chaos. As an independent artist, you'll encounter a diverse network of supporters who can redefine your musical journey. In episode #346 of the DIY Musician Podcast, Chris and Cristina explore these essential connections, unveiling eight key allies you should engage with. Plus, Chris has a big announcement...
Running ads for your music isn't easy, no matter what the experts tell you. But it CAN be one of the best ways to reach new listeners and build a lasting audience of fans and customers. So in this episode, Chris and Cristina talk about 10 ways to streamline your ad efforts. The point of this conversation isn't to provide tips on maximizing and optimizing and endlessly tinkering with options. It's to simplify your life running ads, so you can realistically see progress, not perfection.
After 18 years as a band AND business, Bombadil is still going strong. In this "Artist Spotlight" episode of the DIY Musician Podcast, Cristina and Chris interview James Phillips of the independent indie-folk group about their long journey as a recording and touring act, the challenges they faced along the way, and how the keys to their longevity are creative respect, daily habits of collaboration and communication, and treating every aspect of their music like a business.
--
Check out Bombadil's music and tour dates.
Follow their touring and recording adventures.
--
Distribute your music with no annal fees.**
Plan your successful release with a customized timeline.
Learn how to grow your audience, boost your streams, and build a sustainable music career on your own terms.
Threads is one of the fastest growing apps in history. Can musicians benefit from adopting this "carbon copy of Twitter," or is it all hype? In this episode, we ask CD Baby's Social Media expert Rachel Bearinger all about the app, its origins, how it's integrated with Instagram, present and future functionality, and the real concern: Should musicians embrace Threads, ignore it, or wait and see?
Are you struggling to find the time to make and promote your music? In this episode, Chris & Cristina discuss ways to carve out MORE time for your music amidst a busy life, and how to get more productive and creative within the limited time you have already.
As the old saying goes, you never get a second chance to make a first impression. Sadly, music is such a public-facing endeavor that our egos are often on high-alert, which can lead to to moments where we put our worst foot forward! What can we do about it? In this episode, Chris & Cristina discuss some common musician pitfalls when it comes to social etiquette, networking, artist mindset, and more. Plus, we'll hear a short discussion between CD Baby's Jack Poulis and Lee Wilson, an R&B singer who found success while exploring a completely different genre.
IF you do it right, advertising on social is one of the best ways to build an audience for your music. But so many musicians are held back by bad attitudes and misconceptions about advertising. In this episode, Chris interviews social advertising expert Kyle "Circa" LeMaire to set the record straight on music advertising.
There's no doubt, great social content can unlock so many doors in your music career. But “social” can also feel tired and impersonal, like you're shouting into the void. In this episode, Chris & Cristina discuss how to engage audiences without relying on big platforms or one-off posts. Check out this inspiring list of alternative ways you can interact with your fans so that your messages and conversations feel personal and surprising!
Are there common struggles most young musicians face? Can they be avoided? Whether you're a new musician just starting out, or you're an experienced artist looking for a reminder on healthier ways to maintain your music career, this episode is for you. Cristina and Chris discuss the five things they wish they'd known years ago. If they'd learned these lessons earlier, their music (and happiness) might've been further along by now.
After 15 years of hosting this podcast, Kevin Breuner has moved on to the next adventure in his music career — but the DIY Musician Podcast will continue! What's going to change? What's going to stay the same? In this quick bonus episode, Chris Robley previews the new format, and tells you how you can shape the future of this podcast!
After 17 years at CD Baby and 15 years hosting this DIY Musician Podcast, Kevin Breuner has a big announcement: He's saying farewell to both and looking forward to a new adventure in his music career.
Where's he headed? What did he learn from his time at CD Baby? And what's his top 6 tips for musicians who want to make a life in music? All that and more in this episode.
Artists who want to promote their music online know they have to be active on social to build an audience and engage fans, but some days you just don't know what to post!
If you're stumped for social inspo, check out this episode of the DIY Musician Podcast where we run through an insane list of ideas for you to try.
Pursuing a music career can be incredibly challenging. As an independent musician, it's easy to get overwhelmed and frustrated. The journey is full of ups and downs, and the road ahead looks like endless work.
But why do musicians really quit? What are the pain-points that cause so many talented musicians to throw in the towel? And most importantly, how can you overcome these challenges and thrive in your music pursuits?
In this episode of The DIY Musician Podcast, we'll take a look at some common reasons why musicians quit, and offer encouraging solutions to help you keep moving forward!
Spotify has launched some new tools for artists to promote their music, and in today's episode we're going to discuss how to use these new features and what they might mean for your music poromotion. Plus, we have 5 fun music marketing hacks!
Whether you love it or hate it, social media is one of your best options when it comes to finding an audience for your songs and building a lasting fanbase.
In this episode, we talk with Cassie Petrey, CEO and co-founder of Crowd Surf, a music marketing firm that has run social media campaigns for household names like Camila Cabello, Kim Petras, and Backstreet Boys, as well as countless local and grassroots artists.
Email is still the most effective online communications channel you have to market your music, drive sales, and deepen your connection with fans.
If that's statistically true (and it is), then why do so many musicians fumble when it comes to their email list?
In this episode, we'll address 15 common mistakes musicians make when it comes to email marketing.
Are you holding your own music back?
Whenever we hear an artist rationalize why they haven't achieved a certain level of success, it often seems like they're getting in their own way due to some outdated beliefs or faulty priorities.
And this has nothing to do with the quality of the music. Sometimes people with amazing songs aren't reaching the audiences they could because they're holding too tightly to ideas that no longer serve them.
Is it time to embrace new tools, trends, and mindsets? Time to abandon some stale modes of thinking? In this episode, we'll discuss five things we should all let go of!
There's too much music out there now for an average listener to care about YOUR SONGS just because they're available on streaming platforms.
That's why you need to create anticipation BEFORE your new music launches. In this episode we'll discuss how to do exactly that, drawing lessons from artists such as Walk Off the Earth, Emma McGann, and Ellie Dixon.
Would you rather earn a living from your music or gain massive reach on social and streaming?
Of course those two things don't HAVE to be at odds, but when you're towards the beginning of your music career, it helps to focus on one top priority.
There isn't a correct goal; it'll differ depending on your interests and talents. But how you allocate your time and budget will change based on the priority: paid or famous?
In this episode, we discuss those differences.
Everyone is talking about A.I. — or "artificial intelligence" — and the impact it will have on musicians and artists.
Will advanced machine-learning and information synthesis help usher in a new era of creativity, or could artificial intelligence destroy the music industry (on its way to destroying humanity?)
For independent artists, the most reliable way to earn a living from music isn't streaming, social monetization, or even lucrative opportunities in sync licensing. It's merch sales!
In this episode, Dave Cool of Bandzoogle talks about creating merch items your fans will love, how to make effective offers, and using the best tools for selling online.
Want to bring your listeners on a journey? To send them on an adventure that goes deeper than bonus "behind the music" content? How about a multi-player RPG your fans can play together on Discord!?
That's exactly what celebrated songwriter and Twitch livestreamer Emma McGann did with her newest album "The Monsterverse." She created an immersive experience for fans that combined her recordings, videos created with 3D graphics, an RPG built using a Discord Bot, and more.
The Monsterverse takes "music promotion" to a whole new level. In this episode of the podcast, Emma tells how (and why) she constructed a whole world around her music.
If you're releasing new music in 2023, of course you want it to "succeed" and reach as many listeners as possible!
But you'll need much more than checklists and rote release strategies; making your music relevant in a world of infinite songs takes the right combination of good marketing mechanics AND exceptional tunes, videos, messaging, and more.
In this episode we're gonna go deep and help you build a great foundation for any new singles or albums you release this year.
n some ways, 2022 felt like another year on pause. In other ways, the past 12 months passed in the blink of an eye. How did music trends (and the music industry) change this year? And what are our biggest predictions for music marketing, music creation, and music consumption in 2023?
TikTok is a powerful platform for music discovery; your songs and videos can reach the right new fans because of TikTok's algorithm. But did you know it's also one of the best places to find inspiration and showcase your quirkiness.
TikTok travels at the speed of memes, and that means there's a constant churn of humor, skits, trending audio, fun filters, and more. Conversations to join. Creative collaborations. Things to imitate or spin your own unique way. More than other entertainment or social apps for artists, TikTok frees you of always needing to be the prime instigator and driver of every piece of content.
In this episode we talk with multi-instrumentalist, TikTok connoisseur, and CD Baby's social media expert Rachel Bearinger — all about the culture of TikTok, how to source inspo, stay organized on the app, and keep up with the pace of a platform that thrives on memetic energy.
How does niche music reach millions on TikTok? In this discussion from 2022's DIY Musician Conference, CD Baby's Chris Robley spoke with Jeremy Carter-Gordon of the vocal group Windborne.
Not only have Windborne's videos gone massively viral, but the group grew their TikTok audience while staying true to how they want to perform and represent their music.
In other words: Windborne didn't work for TikTok. TikTok worked for them. And in this session, we break down the story, the strategy, and their editing and caption tricks. We also analyze fun example videos along the way!
Whether you're new to music, new to town, or finally getting back out there after a break, it can be really beneficial to make solid connections in your own hometown before you try to conquer the world. How do you break into your local music scene and build a loyal audience?
Want to know how to make yourself more desirable, marketable, and overall employable as a side-person or session musician in today's post-pandemic climate?
In this session from the 2022 DIY Musician Conference in Austin, TX, you'll hear from Damon Grant (who has worked with Charlie Hunter, Madonna, and many more) and Stephen Bidwell (of Black Pumas), all about good preparation, the right tools, memorization hacks, professionalism, and heading off personality conflicts with artists, managers, or other players.
Though both presenters are percussionists, this conversation is relevant for any instrumentalist or vocalist who seeks to work in a supporting role, on tour or in the studio.
What ELSE do you need for a successful music release besides the mastered music files? A lot! Let's talk through both the big-picture and nitty-gritty things you'll want to prepare before you launch your next single or album into the world.
Let's be honest, there are some things about being an independent musician that kinda suck. There are (at least) five common personal and professional struggles that go hand-in-hand with creative pursuits.
And in this episode we're gonna gripe, we're gonna reach collective catharsis, and then we're gonna figure out how to move beyond the unique hurdles that musicians face.
Imagine a terrifying world where you're an... independent musician. Boo!
In this spooky Halloween-themed episode, Kevin and Chris talk about musician horror stories — both the kind that are common amongst DIY artists and a few uncommonly strange, scary, and disastrous stories submitted by listeners.
How did an artist who'd been told NO by everyone in the industry blaze her own path to success using TikTok? In this episode, Britnee Kellogg reveals the details behind her massive achievement, sharing the whole story of how she went from 0 to 1,000,000 TikTok followers in a short amount of time. Whether you're a TikTok pro or total novice, this interview should both inform and inspire!
When recording artists are just starting out, they often overcomplicate things that are simple, and underestimate things that will be difficult. This confusion might just be a matter of inexperience, and the artists will learn as they go. But sometimes that confusion is actually caused by well-meaning industry "veterans" stepping in too soon to give poorly-timed (and often intimidating) advice.
In this episode we'll set the record straight and tell new artists what they should ACTUALLY prioritize when they're getting ready to release music for the first time.
No matter what genre of music you make, TikTok is one of your biggest opportunities for finding fans and building an audience today. If you still feel like you're sitting on the sidelines while the rest of the music industry rushes headlong into TikTok, this is the episode for you — a broad overview of TikTok for musicians. Kevin and Chris describe what makes TikTok unique in the social media landscape, how the algorithm surfaces content, a few tricks for driving TikTok engagement, and much more. Plus listener feedback!
One of our most frequently asked questions is “How can I promote my music?” In the era of limitless opportunities for music promotion on social media, through email and with new formats like short-form video, it can be difficult to know where to start.That’s why we compiled this list of 50 promo ideas and crammed it all into 50 minutes!
If you think you need to spend thousands of dollars shooting a professional looking music video just to get people to watch, think again! Short-form video platforms like TikTok and Instagram Reels and trusty standbys like YouTube have made it easier than ever for indie artists to reach new fans with quick, affordable videos. In this live podcast recording from the 2022 DIY Musician Conference, Kevin and Chris explain how to make music videos without breaking your wallet or testing your patience.
With hundreds of attendees both in person and virtual, dozens of presentations from industry insiders and countless jam sessions, mentoring workshops and after parties, the 2022 DIY Musician Conference was the biggest and best indie music event of the year! If you were there, you doubtless made some connections that will last the rest of your music career. If you weren’t, this Conference recap is the next best thing.Kevin and Chris discuss their five takeaways and highlights from the weekend in Austin. And they give us a preview of what’s next for the DIY Musician Conference.
Live music is officially back! If you’re an artist who plays live often, Bandsintown is an essential tool for listing and promoting your shows.From notifying fans about when you’ll be in their area, to recommendation algorithms to get your music in front of more listeners and a free email platform right in your account, Bandsintown offers artists plenty of ways to connect with fans new and old. Bandsintown Managing Partner Fabrice Sergent joins the podcast to discuss the platform. Learn about Bandsintown’s offerings for artists and fans, and how they’ve pivoted during and after the pandemic.
Touring and playing live can be a great way to expand your audience, sell merch and interact with your existing fans. But there are also many things that can go wrong on the road. From vehicle troubles to poor sound systems to fatigue, we address all the issues artists face on tour, and how to handle them.
Before anyone ever hears your music, they need to be convinced to listen. Maybe they’re getting a recommendation from a friend or they see a cool Instagram ad or blog review. Maybe it’s an eye-catching album cover.But sometimes it’s the description of the music that captures someone’s imagination. But you don’t have all day to sell someone on your music. So your description has to pack a punch.Learn how to come up with a compelling elevator pitch for your unique sound with the help of Chris Robley and special guest Cristina Cano.
With Kate Bush’s “Running Up That Hill” and Metallica’s “Master of Puppets” seeing runaway success after their placement in Stranger Things, sync licensing is back in the news. While these are classic hits from veteran artists, independent musicians can also benefit from just one big sync placement.Learn how sync can change your music career and get expert advice from special guest CD Baby Manager of Sync Licensing Brett Byrd.
Even in the age of singles, there are many benefits to releasing an album. Learn why you should keep albums part of your release strategy, and how to successfully release an album.
With 60,000 new tracks released on Spotify every day, you need an advantage that will help your music rise above the noise and get noticed amidst that daily mountain of new music.You can’t leave it to luck. Your advantage will come from work, strategy, connections, and collaboration. And you can find all of that at the DIY Musician Conference.Learn how to prepare, what to bring, and most importantly: What to achieve when it’s all happening!
Most people in the world don’t know what it’s like to put themselves and their ideas out into the world. There’s a level of vulnerability involved in releasing your music for others to hear. These are your hopes and dreams, your thoughts and ideas and your creativity all on display. From the indie newcomer to the seasoned singer-songwriter with a dozen albums to their name, we all have moments of doubt in our music journey. That’s why we’ve outlined seven ways to feel more confident about your music.
If your songs do well on Spotify, it means reach and revenue for your music. Sending the right signals to Spotify can lead to huge audience growth driven by personalized playlists like Discover Weekly and Release Radar.But sending the wrong signals to Spotify can ruin your presence on the platform, which means you’ll need to spend more time and effort to build back your standing. There are five major ways artists self-sabotage the work they’ve done on Spotify. We’ll outline each of them and offer some tips to build and maintain your presence on Spotify.
Having a plan and using the right tools is essential to building an audience for your music.In the second part of our two-part series Music Marketing 101, you’ll learn how to market your music on streaming platforms, social media and more. Reach your fans where THEY are!
Do you want music fans to hear your music, love it and stick with you for life? Of course! But that doesn’t happen automatically.It takes marketing to achieve this goal. And not just marketing, but GOOD marketing. Learn how to effectively market your music to grow your audience in part one of our two-part music marketing series.
Are you looking to make more money from your music? Of course! We all are.The good news is there are more revenue streams for artists out there today than there have ever been. But most artists aren’t tapping into all of them. In today’s episode, we’ll be discussing ALL the revenue streams for your music. Because there are probably a few you’re missing.
Cover songs can be an amazing way for you to build an audience and reach new fans, but there are some right and wrong ways to do them. We’ll show you how to choose the best cover songs for different scenarios like live shows, studio recordings and social media. Tired of playing “Wagon Wheel” and “Don’t Stop Believing” over and over again? Or do you think covers are just for wedding bands? Learn how to do cover songs the right way so you build your audience and connect with existing fans, while still maintaining your artistic integrity.
The DIY musician podcast has been going strong for 15 years, and this is our 300th episode! This episode is a celebration of the amazing independent artists that make up now-massive segments of the music industry. It's a celebration of all the people past and present here at CD Baby, who work tirelessly behind the scenes to level the playing field for all creators. And it's a celebration of perseverance, because there were so many times where it would have been easier to let the podcast fade away. In this episode, we'll discuss the podcast's origin stories, how the music industry has changed and how that change impacts the future.
Growing and maintaining a sustainable music career is always a hot topic, especially as opportunities around music monetization continue to evolve. While some artists express frustration regarding streaming payouts, there are many more dependable ways to earn revenue from your music.Independent roots rock artist Adam Ezra has been proactive in connecting with his dedicated fans. This connection has allowed him to generate over $200,000 right from his Bandzoogle website. In our interview, Ezra provides some tips for indie artists to achieve the same level of success.
If you’re not promoting your music with short-form videos on platforms like TikTok and Instagram Reels, you’re missing out on a major opportunity to grow your audience. And while everyone wants to go viral, actually achieving hit status on the social video platforms is difficult. That’s why we brought in experienced musician and viral content creator Gil Assayas to offer some expert advice on how to attract more viewers to your videos on YouTube, TikTok, Instagram and more.
Whether you’re just starting out or it’s been a while since you’ve released new music, it’s important to find real, true fans. These are people who love your music for what it is, not because they know you personally. In this episode of the DIY Musician Podcast, you’ll learn how to find those first fans at live shows, online and in your local scene.
Real, live, in-person gigs are finally happening again! That means you should start thinking about getting back out on the road and on stage. But what if it’s your first time out, or your first time in a long time? Or you’re just looking for a leg up in the hyper competitive world of independent music? You should consider working with a talent buyer to help you book the right venues for your music. Talent buyer Jeff Tuohy joins the podcast to discuss everything you need to know to work with a talent buyer and book all the gigs you could ever play.
After two years of false starts and canceled tours, it’s finally time to plan for a post-pandemic music career. But with so many changes in the music industry, how do you get back on track? We’ll review the challenges you’ll face and provide helpful tips on booking tours, getting back on stage, marketing your music and much more.
You’ve likely seen some famous artists announcing they’re removing their music from streaming platforms like Spotify. These major artists can have an equally major influence on the music industry, and they may even inspire independent musicians to remove their own music from streaming platforms. But is this something indie artists should do? Why would they want to? And what does it mean to cancel your music? We answer all that and more on this episode.
You might know what NFTs are, how they work and how to create and sell them. But…should you? That’s a totally different question. In part two of our series on NFTs, we talk through some of the opportunities AND challenges when it comes to musicians creating and selling NFTs.
NFTs have been hyped as digital collectibles; as a way of building community; as a new format that could potentially revolutionize the music industry; as a way to return value directly to artists for their work. But what is the real opportunity for NFTs with musicians? Is there real profit to be made? Or are they just a fad? In part one of our series on NFTs, we outline everything musicians need to know to get started.
The cover art for your single or album is one of the first points of contact that you have with your listeners, so it’s important to make a compelling first impression. After all, your cover art won’t just live on streaming platforms. It might also inform your social media presence, your videos, your website design, your ads, and more. That’s a lot of brand touchpoints, so it’s important to have a cover image that works well with your music.
What are mechanical royalties and how do you get them? If your music is not listed with the MLC, you’re missing out on mechanical royalties you’ve earned. That’s YOUR money! So how do you collect it? And just what is the MLC? We interviewed CEO Kris Ahrend for all the details, so this is a must listen!
Writer’s block happens to everyone, but that doesn’t mean it isn’t frustrating when you’re trying to create and coming up blank. If you’ve found yourself in a songwriting slump, try these fun challenges to dig out. You’ll emerge with a new perspective on your creative process, a revived outlook on music and -- most importantly -- a few new additions to your repertoire.
When it comes to sustaining your music career, is social media… Dead? Dying? A zombie? Still the greatest tool we have, even though it’s killing our souls one post or doomscroll at a time? In this episode, Kevin and Chris take stock of the state of affairs with social media and its ability to move a music career forward.
The new rules for album art: Contrary to the old idiom, people DO judge a book by its cover. And the same goes for music. If your release’s cover artwork is blurry, unnecessarily cluttered or just downright ugly, it could put off potential fans before they even click “Play.” In Part 1 of our 3-part series on cover art, we warn artists about some common mistakes, as well as provide guidelines you want to follow so your distribution goes smoothly.
Given that there’s no ONE path to success these days, CD Baby has made sure to empower artists in a myriad of ways: digital music revenue, publishing administration, sync licensing, physical manufacturing and distribution, social video monetization, label services, and more. That’s a LOT of the music industry right there. Which also means we have a lot of experts in-house who are shaping the present with an eye to the future. In this episode, Kevin and Chris discuss what their predictions were for the music business in 2022, particularly as it relates to independent artists. Do you have a prediction to share?
It may feel like there are few applicable lessons to learn from the unrivaled career of The Beatles. They were icons. They were giants. They were... mere mortals? Yep. Humans, just like the rest of us working musicians — bouncing between frustration and inspiration, struggling against their own flaws. And Peter Jackson's recent 8-hour documentary 'Get Back' lays that bare. In this podcast episode, Chris and Cristina unpack the many universal lessons that creative people should learn after watching the Beatles' process unfold in both catastrophic and triumphant ways.
Are you planning to release your first song? Or... your first song in a while? Let's talk about all the things you'll need and need to know to ensure your music gets out there as quickly and efficiently as possible.
Are you planning to release your first song? Or... your first song in a while? Let's talk about all the things you'll need and need to know to ensure your music gets out there as quickly and efficiently as possible.
Even megastars "piece it together." Ticket sales, merch, streaming, publishing, appearances, sponsorships, the list goes on. But how can a DIY musician earn a living via a diversified revenue stream that includes production, session work, and teaching? And how do you score a major endorsement deal at the indie level? In this episode, Kevin interviews Brian Ewald about with Paul Reed Smith Guitars endorsement and all his various endeavors that keep a full time musician.
One decision, whether to go solo or work with a group, can have a huge impact on how you make, market, and monetize your music. In this episode, Kevin and Chris talk through some of the differences and similarities between those two alternate paths for your music career. Plus listener questions. Distribute, monetize, and promote your music at cdbaby.com
What separates full-time from part-time musicians often comes down to merch sales — not just at gigs, but ONLINE too. Do you have YOUR e-commerce game dialed in? Are you profitably selling shirts, hats, CDs, vinyl, mugs, posters, books, and VIP experiences to your website visitors and social followers? In this episode, Kevin and Chris talk through the foundations of e-commerce for musicians.
In this episode, which was recorded at the 2021 virtual DIY Musician Conference, Jackie Venson details how she adapted for continued success during the uncertain times brought on by the pandemic. Not only has she maintained her career trajectory, but it has thrived in new ways she didn't expect.
As a DIY artist, you need to manage every aspect of your music creation and marketing. At the same time, your audience's attention span is shortening, so you feel the pressure to be MORE productive than ever. It can be a grind. So how do get things done, on time, every time, without burning out? In this episode, Kevin and Chris talk 10 productivity hacks for independent musicians. Plus, they answer listener calls and questions. Distribute, monetize, and promote your music at cdbaby.com
As a musician today, your VIDEO presence is likely what has the most impact on your ability to reach new listeners and engage your fans. So you need a steady flow of good video content. In this episode, Kevin and Chris talk through some video ideas that will help you stay inspired, get videos published on a realistic timeline, and (most importantly) help you build your following. Distribute, monetize, and promote your music at cdbaby.com
Are you ready, like REALLY ready, for the return of live gigs? In this episode, Kevin and Chris talk about what artists should (and shouldn't) be doing to make the most of the return to concerts and touring. Plus listener calls and emails. Distribute, monetize, and promote your music at cdbaby.com
Growth on Spotify. We all want it. And there are a hundred online courses teaching you how to run PAID traffic to boost your streams. But Siren & the Sea grew their monthly listeners on Spotify by more than 2000% WITHOUT running ads — using only email and organic posts on Instagram. In this episode, Kevin and Chris talk to Cristina Cano of Siren & the Sea about her creative social content, her playlist pitching, and more. Distribute, monetize, and promote your music at cdbaby.com
DIY musicians don't actually want to do it all themselves. Nor should they! BUT... there's a right time and wrong time to grow your team, take a big risk, or attempt the next big thing. In this episode, Kevin and Chris talk through some criteria for knowing when you're ready for the next step in your career. Distribute, monetize, and promote your music at cdbaby.com
We have big dreams whenever we releases new music — more fans, more money, more recognition. But there's a difference between a goal and a wish. In this episode, Kevin and Chris provide a detailed framework for your next release that will help you get actual results. Plus listeners calls and emails. Distribute, monetize, and promote your music at cdbaby.com
As musicians, our most valuable resource is time. Yet we often spend that time on things that don't matter. Or that won't help us achieve our actual goals of growing and engaging with our fanbase. In this episode, Chris and Kevin discuss six common or trendy things that musicians waste their time on. Plus, answers to listener calls and emails. Distribute, monetize, and promote your music at cdbaby.com
The State of Streaming: CD Baby artist's revenue increased 26% in 2020 over the previous year. What music platforms drove the most revenue? What does today's fractured listening environment mean for your music promotion? In this episode, Kevin and Chris discuss the data and the story the numbers tell.
Distribute, monetize, and promote your music at cdbaby.com
Can musicians succeed on YouTube if they're not "YouTubers?" Yes, though there are many lessons musicians should learn from creators who use YouTube as it's intended — managing a video channel with consistent programming. In this episode, Kevin and Chris discuss those best-practices, YouTube promotion tips, and how audio content is monetized on the biggest music platform in the world.
Every musician's path is unique, but a lot of times we're all wondering the same thing. How to reach new listeners during a pandemic? How to make sure our single releases build towards the album? What's the best way to brand our music? Etc. In this episode, Kevin and Chris tackle some common listener questions at the start of 2021.
Distribute, monetize, and promote your music at cdbaby.com
It's a new year with many challenges still facing artist as they try to connect with music fans during a global pandemic. Take heart! Indie artists have always lead the charge when it comes to music promotion innovation and adapting to tough circumstances. In this episode, Kevin and Chris discuss what you'll need in order to make 2021 your best year yet!
Distribute, monetize, and promote your music at cdbaby.com
The way artists release music completely changed in 2020. As we approach 2021, artists are asking what is the right balance between singles and albums? How do you target and engage new listeners in the streaming world? Kevin and Chris answer these questions and more.
Whether you're launching a new album, promoting a livestream, or trying to shoot for something bigger like a Grammy nomination, getting your fans onboard can be a challenge. In this episode you'll hear how Cheryl B. Engelhardt organized her fans to feel ownership in her quest for a Grammy nomination.
Releasing music before the end of 2020? Listen to this episode, where Kevin and Chris talk about distribution deadlines, holiday music promotion, which Christmas favorites you can record without paying a mechanical royalty, and more. Plus, listener calls and questions. Distribute, monetize, and promote your music at cdbaby.com
Sync licensing has grown into a huge opportunity for indie musicians to gain listeners and earn money. That's increasingly true for thousands of CD Baby clients whose songs have been licensed to numerous projects on almost every major and cable network, streaming networks, film studios, and more. What do the tracks that we place in film and TV have in common? How can you increase your chances of getting a sync placement? Let's talk.
Distribute, monetize, and promote your music at cdbaby.com
The internet exploded with news that Facebook was no longer going to allow artists to livestream on the platform. Fortunately, that information was completely false. However, on this episode of the podcast Kevin and Chris help define the mysterious "listening experience" issue that has Facebook muting some artists videos. Plus, we take some amazing listener calls.
Distribute, monetize, and promote your music at cdbaby.com
Let’s get real for a sec: Musicians are well acquainted with rejection and failure. But we don’t want to admit it, do we? In this podcast episode, Kevin and Chris talk about the kinds of rejections you’ll inevitably encounter as a musician, how to deal with it, and maybe even transform it into something positive. Plus listener questions.
Distribute, monetize, and promote your music at cdbaby.com
Birds of Chicago are a husband and wife folk/soul duo based in Nashville, TN.
In this episode of the DIY Musician Stories podcast, Alli and JT chat with Montse about their origin story, writing process, and what it’s been like to pause and pivot from a life on the road. They also talk about collective grief, the rejection every artist encounters, finding your tribe, and much more.
Few people are going to notice your music simply because you've made it. You have to do something ELSE to get attention, and online advertising opens up an affordable way to create awareness, stir interest, and build a fanbase as an independent musician. In this episode, Kevin and Chris talk about advertising for musicians, the power of a new interactive ad tool, and much more.
Distribute, monetize, and promote your music at cdbaby.com.
Musicians, it's time to get Reel. Instagram Reels — Instagram's answer to TikTok — is now available, and your music can be there too! In this episode, Kevin and Chris discuss the features of Instagram Reels, why it matters for your music career, and what it means for TikTok. Plus, gossip and rants about Spotify's Daniel Ek, listeners calls, and more.
Distribute, monetize, and promote your music at cdbaby.com.
Maya de Vitry is a singer, songwriter, and multi-instrumentalist.
In this episode Maya tells us about releasing her beautiful album How To Break a Fall just as the pandemic started to hit. Maya and Montse also chat about holding day-jobs as an artist, self-forgiveness, and social media breaks.
When it comes to creating videos to promote music, most artists and labels are still operating under that old paradigm of one “Official” music video, which drastically limits their reach and potential impact they get from video. In this episode of the podcast, Kevin is joined by Diarmuid Moloney, the CEO and Co-Founder of Rotor Video to discuss how developing a video strategy in 2020 and beyond looks very different than what we were used to in the past. Get 50% off your first ROTOR Video by using coupon: CDBABY50
Mary Gauthier is a Grammy-nominated folk singer-songwriter who has struck a balance between her own artistry and penning songs for singers such as Blake Shelton and Jimmy Buffett. In 2017, Mary was the keynote speaker at CD Baby's DIY Musician Conference, and had 1000 attendees wiping tears from their eyes after her talk about the transformative power of songwriting to heal trauma. In this episode, Mary conveys that power, while discussing her songcraft, and her new memoir "Saved by the Song," the way her life has changed since the pandemic, and much more.
If you’re a songwriter, or want to be, this episode is a must listen.
More episodes here: https://podcast.cdbaby.com/category/diy-musician-stories/
Singer-songwriter Amythyst Kiah is a solo artist, and can be heard alongside Layla McCalla, Allison Russell and Rhiannon Giddens in the Grammy nominated project Our Native Daughters. In this episode of the NEW DIY Musician Stories podcast, Amythsyt Kiah talks openly about overcoming trauma and pain and how music was her emotional vehicle to process deep feelings. She speaks on the transition of music in her life from an escape into a career, on being a part of the Grammy nominated project Our Native Daughters, and how she’s been leaning into live streams during this time.
It’s time to rethink the way you release singles. Standalone tracks are no longer SOLELY tied to larger album promo efforts. In this episode, Kevin and Chris discuss 10 strategies for releasing single songs so you can grow your audience, build algorithmic momentum on streaming platforms, and stay inspired. Plus listener questions!
Distribute, monetize, and promote your music at cdbaby.com.
Misty Boyce is a singer, songwriter and multi-instrumentalist. She is part of Sara Bareilles and Lord Huron’s band, and has an incredible solo career to boot!
In this episode of the NEW DIY Musician Stories podcast, Misty talks about what it's like being a "sideman" vs. a solo artist, the artist/manager relationship, and her recent collaboration with Dawes frontman Taylor Goldsmith.
With so many artists turning to live-streaming, it’s time to ensure you stand out from the rest and take yours to the next level. In this episode Kevin and Chris share more tips on presenting yourself like a pro. Plus, you get a rundown of all the gear Chris uses to pull off a top notch livestream.
The article on Zoom audio tips mentioned in the episode can be found HERE.
Distribute, monetize, and promote your music at cdbaby.com.
On this episode of the podcast, Kevin chats with Henry Invisible to discuss how he’s using live-streaming to make his music go further and reach a broader audience. Henry had been live-streaming before COVID-19, but really took advantage of new opportunities that have popped up as people learn how to socialize in the currently reality.
Distribute, monetize, and promote your music at cdbaby.com.
Like many artists, Dawn set her sights on Nashville in order to pursue her musical dreams. When things hit rock bottom, she randomly notice the “go live” button on Facebook and everything changed. In this episode you’ll hear how Dawn has turned her use of Facebook Live into a full time sustainable career. Check out Dawn’s live-streaming resources at TheRealMakingIt.com.
Is your social feed crowded with seemingly every musician on the planet "going live" at once? How many of those livestreams feel like genuine, engaging events? In this episode, Kevin and Chris dig into a lot of the common misperceptions about live streaming and offer some best-practices as well.
You might have missed some important music industry news during the COVID-19 pandemic. Let's catch you up! In this episode, Kevin and Chris talk about recent music biz developments that could impact your music career. Plus some great listener stories and questions.
Distribute, monetize, and promote your music at cdbaby.com.
There are seven things that many musicians get mixed up — publishers and PROs, cover songs and Public Domain tunes, UPCs and ISRCs, etc. In this episode, Kevin and Chris clear away the confusion. What's the difference between "this" and "that?" Listen up!
Distribute, monetize, and promote your music at cdbaby.com.
What do you do when a gig or tour is cancelled? Touring musicians are facing a time of uncertainty and financial sacrifice as the Coronavirus pandemic has lead to many public gatherings being postponed or cancelled. In this episode, Kevin and Chris talk through some of the difficulties artists are confronting, and present a few alternatives to touring so musicians can still engage with fans, drive revenue, and make use of this unexpected downtime.
Our list of resources for artists can be found HERE.
Whether you want a gig, playlist placement, or press opportunity, you're going to need to sell someone on your music — and that means "pitching." In this episode, Kevin and Chris dissect successful music pitches and find 7 things in common.
Distribute, monetize, and promote your music at cdbaby.com.
Promoting your music on social media can eat up a lot of your time. Sadly, most artists waste that precious time using social media in ways that are rote and uninspired. In this episode, Kevin and Chris walk through a list of quick tips that will help you get better results, have more fun, and create a deeper connection with your audience on Instagram, Facebook, TikTok, and Twitter. Distribute, monetize, and promote your music at cdbaby.com.
The music business is constantly evolving. Streaming dominates. Markets are truly global. The way people promote & monetize music shifts every year. And videos are growing shorter and more important than ever before. In this episode, Kevin and Chris talk about some important changes at CD Baby that will help artists stay ahead of the curve.
Distribute, monetize, and promote your music at cdbaby.com.
TikTok has more than half a billion active users, it's the most downloaded app in the world, and the entire platform runs on music! Now that CD Baby is delivering YOUR music to TikTok, Kevin and Chris walk you through TikTok culture, features of the app, and a few of the opportunities you have to promote your music with short video.
Distribute your music to TikTok and 150+ other digital platforms at http://cdbaby.com.
Having your own pro website is even MORE important in an age where fan relationships are often owned by anyone but the artist. In this episode, Bandzoogle's Dave Cool talks about creating a good experience for your followers online, capturing their contact info, and using your website as the hub for your music career.
First time releasing music? Returning to music after a hiatus? Where do you even start? With a plan — then you build the foundation. In this episode, Kevin and Chris outline the basic steps artists should take before, during, and immediately following their first release.
Distribute, monetize, and promote your music at cdbaby.com.
What kind of merch is selling in the streaming era? How do you experiment with t-shirts and other kinds of band merch without going broke? In this episode, Kevin and Chris talk through some of the things they've tried recently, both on tour and online, and some of the trends they see working for DIY musicians today.
Distribute, monetize, and promote your music at cdbaby.com.
With over 600 million users on Instagram every day, you need your IG game to be strong. In this session recorded at the 2019 DIY Musician Conference, Rick Barker shows you how to use IG to build your music career. Learn the tips and tricks that have helped Barker’s clients take their IG to the next level. He will cover IG Stories, IGTV and IG Live in detail, giving you the most up-to-date strategies and tactics in real time.
"Everything about my music career will get better, easier, bigger, once I'm on a label." That's what musicians tell themselves, and in most cases it isn't true. In this episode, Kevin and Chris talk about nine things music labels don't want you to know — at least not until it's too late.
Music mastering can be the mysterious and stressful punctuation at the end of your creative recording process. Or it can bring out the best in your music, making it ready for streaming, CD, or vinyl. What should you expect in the mastering process? And what are some things you should beware? In this episode, Kevin and Chris talk about 5 things you need to know about mastering, and they use almost zero technical audio engineering terminology.
Distribute, monetize, and promote your music at cdbaby.com.
Musicians are natural storytellers, but for some reason we don't apply that talent to our music marketing. The best music marketing conveys a story that makes someone want to DO something with your music. In this episode, Kevin and Chris talk about how to liven up your music marketing so you're thinking way beyond uninspiring calls-to-action like "pre-save my music now!"
The song Parked out by the Lake can be found HERE.
Distribute, monetize, and promote your music at cdbaby.com.
The world’s most successful artists, brands, and companies have one thing in common: They understand their true fans. If you want to build a sustainable, thriving music career, you've got to understand how to work with target audiences. This session, recorded at the 2019 DIY Musician Conference, is a master class in marketing, funding, and developing your art so that it reaches your most enthusiastic fans. Mixing inspiration, information, and practical application, this session offers practical steps for you to dominate a niche market.
Distribute, monetize, and promote your music at cdbaby.com.
You can learn a thing or two (or seven) when you hang out with 1000+ DIY musicians for an entire weekend. In this episode, Kevin and Chris talk through their "takeaways" (which is an annoying word for "lessons") after the 2019 DIY Musician Conference in Austin, TX. Plus, the hosts get stumped, criticized, and praised during the listener calls and emails segment.
Once upon a time crowd funding (or fan funding) offered artists the illusion of musical streets paved with gold, all paid for by their adoring fans. Fast forward to today, where many artist have hitchhiked down that hard road only to discover it's full of failed campaigns, extremely difficult work, and unfulfilled promises to both the artist and fans. What does funding look like for musical endeavors in 2019? In this live taping of the DIY Musician Podcast, Kevin and Chris will discuss that past, present, and future of funding for indie artists.
Distribute, monetize, and promote your music at https://cdbaby.com.
Catch up on the first half of 2019's big music stories in less than an hour! Kevin and Chris talk through a number of recent news items that relate to independent music-makers. Plus, listener calls and emails that will blow your mind!
Musicians make a lot of assumptions about what it means to "distribute" a track or album. In the wake of Spotify jumping out of the distribution game (almost as quickly as they jumped in), what should you look for in a long-term distribution partner? In this episode, recorded live at CD Baby HQ, Kevin and Chris talk about the most important things to consider when you release music in the streaming era.
A life in music is full of high highs and low lows — but being down doesn't mean you have to stay down. In this episode, Kevin and Chris talk about five common ways musicians get discouraged, and how to prepare your comeback every time!
3 days could change the course of your whole music career. In this episode, Kevin and Chris discuss what sets the DIY Musician Conference apart from other industry events, and they preview some of the sessions, workshops, and opportunities they think will have the biggest impact on the way you make, market, and monetize your music. Plus listener calls and emails!
Are listeners leaning in at your gigs, or are they tuning you out? There are many ways to build a solid set list, but lots of ways to lose your audience too. In this episode, Kevin and Chris talk about the different kinds of sets musicians perform, and how to put the right songs in the right order for each occasion.
Good band names are hard to come by. Before you decide what you’re going to call yourself as an artist, listen to this episode. Kevin and Chris list a number of common problems with band names, how to avoid them, and WHY your artist name can spell the difference between success and obscurity.
Live-streaming gives you as a DIY musician a consistent, low-cost way to reach listeners on huge social platforms like Facebook, YouTube, Twitch, and more. You can also format your broadcasts in a number of ways: concerts, talking about your songs, AMAs, and more. In this episode, Kevin asks Chris Robley about his bi-weekly series of live-streamed concerts called “Lunch Songs Live.” The gear, the mistakes, and tips to get your viewers more engaged.
In this listener feedback episode, Kevin and Chris answer emails and calls from DIY musicians who are wondering how to market their music in the streaming world, how to brand themselves, how to make sure every sale counts, and more. Plus, news about Amazon and Google introducing free, ad-supported streaming to Echo and Google Home users.
In this live taping of the DIY Musician Podcast, CD Baby’s Kevin Breuner and Chris Robley compare notes on how they launched and managed their “Free + Shipping & Handling” campaigns to give away their newest CDs for free — while STILL making a profit, building their email lists, and converting casual listeners into fans. Concepts in this discussion can be applied to ANY sales or marketing funnel for your music, not just a traditional “Free + Shipping” offer.
A good producer can turn your songs into masterpieces. But a bad producer can ruin more than just your recordings. They can sap your self-confidence, wreck your reputation, and exhaust your energy and bank account. In this episode, Kevin and Chris give some pointers on how to find a good producer, what to expect of them, and how you can pave the way for a fruitful collaboration.
The foundations of music marketing stay pretty solid: capture attention, offer value, lead listeners on a journey from awareness to action. But the house you build on that foundation is always shifting. What older marketing strategies still work for musicians in 2019? What are the new tools to tell your story? How do the shifting expectations of your audience alter your approach? In this LIVE taping of the DIY Musician Podcast, CD Baby's Kevin Breuner and Chris Robley will discuss what effective music marketing looks like today — and tomorrow.
At CD Baby, we are always looking for new and innovative ways for artists to market and promote their music. That’s why we’re happy to announce Spotify audio ads and banner ad targeting as a new additions to our Show.co marketing platform. In this episode. Kevin and Jason (Found.ee) walk through the new features that are going to change how artists promote their music to fans. If you still don’t have a a Show.co account, you can get it for free by creating a CD Baby account and clicking on the “Free Marketing Tools” link on the dashboard.
Are you standing in the way of your own success? In this episode Kevin and Chris talk about 25 kinds of self-sabotaging artist. Are you one of them? Listen in to make sure you’re not creating obstacles in your music career.
As we close out 2018, we have another episode dedicated (mostly) to our listeners, where DIY musicians call and email with great questions and tips! “Mostly” dedicated, because the episode begins with Kevin and Chris sharing some of the successful things they’ve tried recently while releasing singles, touring, marketing music, and selling new merch!
Our listeners ask great questions, so we thought we'd do a whole episode taking calls and emails from DIY musicians, and then try our best to provide answers that aren't bonkers. Plus, inspirational film and podcast recommendations that will help you close out 2018 on an upswing.
The holiday season is the perfect time of year to crank up your music promotion efforts and try something new and different to engage your fans. In this episode, Kevin and Chris share their holiday promotion ideas and tips that take advantage of this special time of year. Plus, they reach into the mail bag to tackle listener questions.
Time to say goodbye to a few false assumptions that have been holding you back! The music industry has stayed loyal to some really destructive myths, so it’s always great to see when independent artists find new methods for success once they’ve freed themselves of bad or outdated ideas and habits. In this episode, Kevin and Chris discuss those myths and bad habits. There are eight of them in all!
Do "real" artists do cover songs? What kind of songs should you cover? And what are the different uses of a great cover version? In this episode, Kevin and Chris talk about the controversy and opportunities of recording or performing another songwriter's material. Plus some great listener emails!
The European market has a rich live-music tradition, but artists often feel lost when trying to infiltrate the scene as an outsider. However, with the aid of online tools like Google Translate and Skype, booking your own successful European tour might be easier than you think. In this session, recorded live at the 2018 DIY Musician Conference, Kristen talks Euro-tour logistics including accepting payments, renting music equipment, lodging, meals, merchandise, arranging a vehicle or cheap flights, busking, and non-traditional venues. Grab your passport and get booking!
Once you've finished recording your new album or single there is still some work to do in order to get the release over the finish line. In this episode, Kevin and Chris discuss all the final pieces and bits of information needed to ensure success in the distribution process. Plus, we answer listener calls, emails, and tweets!
Streaming has opened up new opportunities for artists to get creative with the way they release music. What strategies actually work? How can you ensure your album release has maximum impact? In this...
So what's it take to be Indie anywho? www.cdbabypodcast.com
The way musicians — heck, the way ANYONE uses Instagram today — is very different from how we used it years ago. Whether you’ve been marketing your music on Instagram for years or you’re brand new to...
So what's it take to be Indie anywho? www.cdbabypodcast.com
Whether you were at the 2018 DIY Musician Conference in Nashville, missed out, or didn’t even know it existed, Kevin and Chris talk about 8 lessons learned at the event, and how they apply to...
So what's it take to be Indie anywho? www.cdbabypodcast.com
Let’s get beyond the basics of Spotify playlists. How do you determine which playlists will actually make a difference for your career? How do you find them, hunt down the contact info of the curator...
So what's it take to be Indie anywho? www.cdbabypodcast.com
Rethinking everything you know about Spotify playlists means you have to revisit your assumptions. In this first of a two-part series, Kevin and Chris talk through the foundations of a playlisting...
So what's it take to be Indie anywho? www.cdbabypodcast.com
There are a million ways to promote a new release. In this episode, Kevin and Chris discuss some of the things they’ve tried with their new music to reach listeners and amplify that interaction —...
So what's it take to be Indie anywho? www.cdbabypodcast.com
The old ways and myths are strong. And many musicians are still making important decisions for their careers based on outdated practices and false assumptions. In this episode, taped in front of a...
So what's it take to be Indie anywho? www.cdbabypodcast.com
Are you use Pandora AMP? It’s a no-brainer; DIY musicians should absolutely take advantage of these powerful (free) features of Pandora’s streaming service, particularly the Artist Audio...
So what's it take to be Indie anywho? www.cdbabypodcast.com
Have you been wasting your time on social media? Online tools and trends are constantly changing. In this live taping of CD Baby’s DIY Musician Podcast, Kevin Breuner and Chris Robley will discuss...
So what's it take to be Indie anywho? www.cdbabypodcast.com
If you’re like most artists, you’ve been collecting fan emails to build that coveted email list. However, once you build that list, it’s hard to figure out what to send so your emails continue to...
So what's it take to be Indie anywho? www.cdbabypodcast.com