An SEO Panel with Dixon Jones: OLD GUARD versus NEW BLOOD: Recent Episodes
Majestic.com
“Old Guard vs New Blood” is Majestic’s monthly panel of SEO experts, debating today’s burning SEO-related issues, hosted by Dixon Jones.
Previous topics include: - What are the best approaches to SEO in 2020/2021? - What are the new and old approaches to link building? - What are the best approaches to Social Media Marketing in 2020? - What are the best approaches to Analytics in 2020? - What are the different perspectives between working for an Agency vs In-House? - SEO for large enterprise sites vs SEO for small businesses - How do you manage teams remotely or how do you want to be managed remotely? - How should SEOs leverage Google Search Console and Bing Webmaster Tools? - What stops a site from getting indexed and what steps can you take to speed up the process? - What are some of the most common rookie SEO mistakes and how can you avoid them? - SEO for eCommerce, SEO for Wordpress, SEO Strategy, Audience Intent, Site Performance & Google's Knowledge Graph.
Previous guests include: Jenny Halasz, Bill Hunt Senior, Tom Pool, Hannah Thorpe, Frank Watson, Helen Pollitt, Alina Ghost, Shari Thurow, David Mackenzie-Kong, Ned Poulter, Annie Cushing, Jim Sterne, Jill Quick, Sara Clifton, Susan Hallam MBE, Topher Kohan, Viola Eva, Ruth Everett, Judith Lewis, Mike King, Iman Hamdan, Gareth Hoyle, Aleyda Solis, Jo Juliana Turnbull, Fabrice Canel, David Iwanow, Kristine Schachinger, Rasmus Sørensen, Patrick Hathaway, Romain Damery, Dom Hodgson, Laura Hogan, Laurent Bourelly, Rebekah Dunne, Miradna Miller, Shaun Hill, Maria Amelie White, Anna Corbett, Kevin Indig, Imogen Davies, Natalie Mott, Gerry White, Max Brockbank, Amel Mehenaoui, Kevin Gibbons, Gus Pelogia, Antonella Villani, Emma Russell, Kristina Azarenko, Chris Dunn, Dan Taylor, Paige Hobart, Jason Barnard, Keith Devon, Mindy Weinstein, Jono Alderson, Lukasz Zelezny, Pam Aungst Cronin & Jon Henshaw.
In this episode, we’re talking about how GA4 can shape smarter SEO strategy, from identifying the pages that actually drive engagement and conversions, to analysing user journeys to refine internal linking and content priorities, and using event-based data to understand which SEO efforts are truly moving the needle.
Joining our host David Bain for this epsiode on using GA4 to help drive your SEO strategy is Dan Taylor, Jonathan Moore, Priya Verma, and Kyle Rushton McGregor.
Many businesses focus solely on keywords, overlooking a powerful strategy that can unlock long-term SEO success: thought leadership. By consistently sharing valuable insights and establishing yourself as an expert, you can attract a loyal audience, earn high-quality backlinks, and boost your search rankings.
In this webinar, we’ll show you how to identify your unique expertise, create compelling content that resonates with your target audience, and amplify your message to reach a wider audience.
Joining our host David Bain for this podcast about thought leadership and SEO are Ashley Segura, Christian Rigg, Jasper Hamill, and Joe Terry.
In this episode, we cover how to navigate the world of Reddit SEO. We’ll cover how to find your target audience within Reddit’s diverse subreddits, create content that genuinely adds value, and build a reputation that attracts traffic and conversions.
Joining our host David Bain for this podcast about Reddit SEO are Miłosz Krasiński, Marko Miljkovic, Ivana Flynn, and Jamie Irwin.
On this panel, we discuss "How to SEO for AI Models".
Guests are Jon Mest from ChatRank, Luke Gosha from StrategiQ and Tasha Antwi, Freelance SEO & Search Strategy Consultant. Hosted by David Bain.
When we talk about optimising a website for crawlers, we’re really talking about laying the groundwork for visibility. In this episode, we’ll explore what it takes to make your site as crawl-friendly as possible, from smart internal linking, managing crawl budget, and how to find and remove any technical blockers that might prevent your most important pages from being indexed.
Joining our host David Bain are Charlie Williams, Rejoice Ojiaku, and Miruna Hadu.
In this podcast episode we talk about Reactive PR and covering everything that you need to know about it. Joining our host David Bain are Danielle Neah Amponsah, Eva Cheng, Sarah Ross and Sarah Jayne Taylorson.
As search evolves, so do the ways users interact with our content, and with Google’s AI Overviews now reshaping how information is discovered and displayed, it’s never been more critical to adapt your SEO strategy.
In this live podcast, we’ll explore how AI Overviews impact visibility, what this means for traditional content formats, and how you can future-proof your SEO efforts by focusing on topical authority, content quality, and user intent.
Joining host David Bain for this episode on “How to build an SEO strategy for AI overviews” is Dave Cousin, Sean Barber, Vivek Shankar and Victoria Olsina.
SEO is currently going through a great deal of change. But what does this change mean for the future of SEO?
Joining host David Bain to explore The Future of SEO is Irina Papuc, Jono Alderson, Tom Winter and Laura Iancu.
In this live podcast, we’ll explore the essential steps to producing expert content that resonates with readers, ranks well on search engines, and positions you as a go-to authority in your field.
Joining host David Bain to share How To Produce Great Expert Content will be Kate Shropshall, Jeroen Veenhoven, Mellisa Hutchins, James Brockbank, and Alexandra Tachalova.
Join us for “The State of AI in SEO,” where we explore how technology is reshaping digital strategy. We’ll cover everything from the latest AI algorithms influencing search rankings to the significant impact on content creation, sharing practical insights to help you stay ahead in the world of SEO.
Joining our host David Bain for this live podcast episode will be Nitin Manchanda, Pam Aungst Cronin, Katarina Dahlin, Tejaswi Suresh and Garrett Sussman.
How do you plan your SEO strategy for the coming year? Is it best to plan your SEO activities for a whole year or is it more effective to break down your overarching plan into smaller chunks?
That’s what David Bain discusses with Araminta Robertson from Mint Studios, Becky Simms from Reflect Digital and Adrijana Vujadin from AV Coaching.
As we prepare to launch our brand new SEO in 2025 season, we look back on the previous year and ask our panel of experts how SEO has changed for them over the past 12 months.
Joining David Bain for a retrospective of the year are Filipa Serra Gaspar, Alex Moss, Dani Leitner, Andy Frobisher, and Sukhjinder Singh.
Entity optimization, a crucial and evolving aspect of SEO, can help your brand dominate search visibility. From structured data to knowledge graphs, our guests will share insights and strategies to optimize your content for better results in 2024 and beyond.
Joining David Bain to share their key SEO tactics for Entity Optimisation is Jarno Van Driel, Andrea Volpini, Ulrika Viberg and Jason Barnard.
By leveraging AI, businesses can achieve scalable, data-driven results that align with search engine updates and user behavior patterns, ultimately driving more organic growth.
Joining host David Bain to share strategies and tips on how to achieve this for your own website is Andreas Voniatis, Pam Aungst Cronin, and Victoria Olsina.
Social Search is becoming more prevalent, none so more than TikTok, so in this episode of the Majestic SEO Podcast we’ll discuss everything you need to know about TikTok SEO.
Joining host David Bain to talk us through the ins-and-outs of TikTok SEO is Alice Bull (founder of Gratified), Mathilde Høj (SEO Manager @ TRANSACT), and Isa Lavahun (Search Strategist and Trainer).
Following on from our April episode on how web accessibility impacts SEO, we are once again joined by Billie Geena, Damien Robert, Heba Said and Heike Knip to have part 2 of this important conversation.
Joining David Bain to discuss whether or not the Google API leak should change the way you do SEO is Aleyda Solis, Joy Hawkins, Liv Day and Dixon Jones.
With Google rolling out its SGE (Search Generative Experience), Erik Wikander from Zupyak, Rana Abu Quba Chamsi, PhD from Expando, Veronika Höller from CompuGroup, and Laurence O’Toole from Authoritas join our host David Bain to discuss what impact it will have on SEO strategy.
Joining David Bain to discuss the merits of PR link building vs ‘conventional’ link building are Alexandra Tachalova from Digital Olympus, Amit Raj from The Links Guy, Eva Cheng from Evolved Search and Nick Rubright from Ranko Media.
What are the most important aspects of web accessibility in 2024 and how should this impact your SEO strategy?
In this edition of the Majestic SEO Panel, Billie Geena, Damien Robert, Heba Said and Heike Knip join David Bain to discuss how web accessibility impacts SEO.
In this episode we cover the key aspects of analytics that SEOs should know about, but don’t necessarily know about. Also, how has analytics changed and what are the key metrics to be benchmarking performance against nowadays.
Joining host David Bain to talk all things analytics are Andy Crestodina, Dana DiTomaso, Gemma Fontané, and Sébastien Monnier.
In “The State of AI in SEO,” we delve deep into the evolving landscape where cutting-edge technology meets digital strategy. From the latest AI-driven algorithms shaping search results to the game-changing impact on content creation, we’ll unravel the secrets of staying ahead in the ever-transforming world of SEO.
David Bain is joined by Annika Haataja, Tejaswi Naidu, Garrett Sussman and Pam Aungst Cronin to discuss the past, present and future of AI in SEO.
How do you plan your SEO strategy for the coming year? Is it best to plan your SEO activities for a whole year or is it more effective to break down your overarching plan into smaller chunks?
David Bain is joined by Katherine Nwanorue, Gianluca Fiorelli, Kevin Indig and Gemma Fontané to discover how they pull together an SEO strategy and how they suggest you do too.
Each year we ask the world’s leading SEOs to share their number one actionable tip for the upcoming year. This makes our SEOin2024 guide a great way to learn from the best in the business and to help you stay one-step ahead of your competitors as we head into a new year.
For this special episode of the Majestic SEO Panel Show our host David Bain is joined by Myriam Jessier, Petra Kis-Herczegh, Sarah McDowell and Marco Giordano to preview the SEOin2024 book.
How should you use AI to generate content while at the same time retaining the principles in EEAT? With Adelina Bordea, Edward Ziubrzynski, Ian Helms and Kavi Kardos. Hosted by David Bain.
David and Heike discuss how neurodivergent thinking can supercharge your SEO.
Talking points include:
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What is Neurodivergent thinking?
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Is this from the perspective of someone who is neurodivergent or who is managing someone who is Neurodivergent?
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How should someone who is Neurodivergent grow their SEO career?
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Does an SEO team leader who is managing someone who is neurodivergent need to be aware of anything in particular?
What are the current tracking and attribution challenges that SEOs are facing and how should you deal with these challenges?
Joining host David Bain are Irina Serdyukovskaya, Navah Hopkins, and Brie Anderson.
David and Tom discuss how every algorithm update is only ever optimising toward a better user experience - and if you constantly optimise for that, you can't go far wrong.
Talking points include:
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What sort of user experience should you optimise for?
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How does that increase your organic traffic?
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How do you measure improved user experience from an organic search perspective?
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Why constantly optimise for user experience? Is it not a set it and forget it opportunity?
David and Leanne discuss why you need to educate Google about your brand and control your narrative through the entire customer journey.
Talking points include:
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How do you Educate Google about your brand?
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In which aspects of your customer journey can you control your narrative?
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How do you control your narrative?
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What measurable impact does this have?
Victoria Olsina discussed the importance of using hybrid models for AI.
Topics covered include:
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What tasks do humans do best and what tasks does AI do best?
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How do you use AI for keyword research?
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What AI do you use to cluster topics?
Whether you are an experienced SEO professional or just starting in digital marketing, a Link Graph can be a powerful and intuitive SEO tool for link building and Digital PR that helps you understand your website’s neighbourhood.
Joining David Bain for an episode of the Majestic SEO Podcast on using Link Graphs are Bill Hartzer, Julia Logan, and Silke Vanbeselaere.
Casie Gillette discusses the importance of being able to adapt, covering:
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With all of the changes currently taking place in search, we have to adapt our strategies and tactics faster than ever.
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How often should you set a strategy?
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What do we adapt?
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How do we adapt?
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What skills will remain the same?
Yvie Ansari shares how to integrate SEO into the broader marketing mix to drive better results overall, discussing:
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How do you integrate SEO into the broader marketing mix?
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How does SEO relate to other marketing activities?
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How does SEO drive results overall?
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How do you measure the impact of SEO when it is positively impacting the sales of other channels?
In this episode Sally Raymer shares how to stay true to brand in a world of AI.
Discussion points include:
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Staying true to brand in a world of AI
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Defining what your brand is
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Why is this important?
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What are the AI temptations that are bad?
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What does staying true to a brand mean?
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How do you ensure that every marketer in your organisation can articulate what your brand means?
How do you use AI while still keeping the brand top-of-mind?
Adrijana Vujadin discusses how working on your mindset will make you a powerful SEO Professional.
Talking points include:
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What does that mean?
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How does this actually help?
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What do you need to improve?
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How do you improve it?
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How often do you need to do this?
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What impact does it have?
In this epsiode of The Majestic SEO podcast we look at how to find website performance issues and how to fix them, with Nikki Halliwell from Journey Further and Prachi Keshavani from MISFIT.
Topics covered include:
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What are the most important website performance issues in 2023?
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How do you monitor for website performance issues?
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How do you fix website performance issues?
Stop creating new websites and delve into the power of domain consolidation. This is an approach that not only supercharges SEO, but also provides extensive benefits in sustainability, search generative experience readiness, data and branding. With Damien Robert.
Brendan Awe discusses how to embrace AI content, but at the same time, be smart about how you do it.
Discussion points include:
How should we embrace AI content?
What shouldn’t be AI content?
What’s your AI content production process?
What software do you use?
How do you envisage this changing over the next year?
Martin and David discuss how creating content that your customers need is more important than creating "SEO content".
Discussion points include:
- How do you define SEO content in 2023?
- Can you not do both at the same time?
- What if there is no keyword volume for the content that your customers need?
- What is your current content creation process?
- How do you measure success?
In this episode of the Majestic SEO Podcast, we’re going to explore the best ways of reaching out to prospective link partners so you can maximise your likelihood of receiving your desired link.
Joining us for this episode on Link Building Outreach is Izabela Wisniewska, Aaron Anderson, Anna Bravington and Ajay Paghdal.
Topics covered include:
- How do you determine the ideal link opportunity
- How do you reach out to your target opportunity
- What do you say / how do you maximise the chance of you getting a link
- How has outreach changed? How are you adapting your outreach?
Isa and David discuss:
As Google loves a backlink profile with referring domains, focus on content that tells your story in a way that connects with untapped audiences
Talking points include:
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How do you connect with untapped audiences?
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How do you target the most appropriate untapped audience?
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Why focus on content that tells your story?
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How does this build backlinks?
Anna and David discuss:
How to work on developing and publishing interactive content. Interactive doesn't have to cost the earth and it has multiple benefits, from increased customer satisfaction, to the thing all SEOs want... more links!
Topics include:
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How do you define interactive content?
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How do you make interactive content?
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Why does interactive content encourage more links?
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What other SEO benefits does interactive content offer?
David and Andreas discuss how to use data science to inform your SEO, including:
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What does this mean in practice?
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Data science driven website user experience
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Data science driven competitor analysis
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On-site SEO
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Content marketing
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Link building
Which platform is best for E-Commerce SEO? Shopify, WordPress or something else? And what are some of the most effective SEO techniques for e-commerce SEO in 2023? That's what we're discussing on this episode with Luke Carthy, Yvie Ansari, Paul Ryazanov, Dominic Lill and Ritu Goel.
Discussion topics include:
- Which platform is best for E-Commerce SEO? Shopify, WordPress or something else?
- What are some of the most effective SEO techniques for e-commerce SEO in 2023?
- What are the biggest opportunities with e-commerce SEO?
- How do you create an e-commerce SEO strategy?
- How do you compete with Amazon?
David and Edward discuss how an EEAT-first strategy will set your SEO campaign up for success, focusing on examples of the 4 key areas:
Experience
Expertise
Authoritativeness
Trustworthiness
David and Alan Discuss:
How to be proactive about promoting your content and acquiring backlinks, don't wait for them to come naturally (although that should always be the #1 goal). Avoid getting stuck in the "Content Graveyard".
The discussion includes:
How do you define the Content Graveyard - unindexed content?
What are the best practical ways to promote your content and acquire backlinks now?
What is an effective content promotion plan?
What are the best type of backlinks in 2023?
David and Julia discuss AIO - the new process of AI-led, humanly-assisted content creation.
The conversation focuses on how to optimize for CRAFT:
C (cut the fluff - editing AI output to be better),
R (reviewing and optimizing SEO to be as human as possible),
A (adding visuals and media to tell a story with pictures),
F (fact-checking for accuracy), and
T (trust-building with personal style, story & client features)
David and Yagmur discuss:
Revisit your website’s Information Architecture strategy to support your business with technical and on-page SEO improvements and task/project prioritization in 2023
What do you mean by your website’s Information Architecture strategy?
How does this Information Architecture strategy support a business with technical and on-page SEO improvements?
How does the Information Architecture strategy help with task and project prioritization?
Get ready for another exciting episode of The Majestic SEO Podcast as we bring together Alexandra Tachalova, Jason Morris, Victor Karpenko, Amit Raj, and Tamara Dzajkovska to share their insights and predictions for the future of link building, and what you can expect in 2023.
From building authority online to future-proofing your SEO, this episode will be packed with actionable tips and expert advice that you won’t want to miss. So, whether you’re a seasoned link builder or just starting out, tune in on May 3rd and get ready to take your link building game to the next level!
David and Hope discuss:
Move away from viewing your site as a collection of individual pages
Move away from chasing ranking fluctuations
Move away from forgetting your site is a wider entity.
How do you SEO your site as a whole?
How do you measure this?
Paid traffic vs Social
David and Marcus discuss:
What tools do you use and what is your process for doing this?
SERP Snippet Scraper Chrome plugin
Can you keep historical records of the previous reports and compare your current results?
What are you looking to compare?
What’s a tangible result from improving your snippet?
David and Amel discuss:
How do you optimize images for Google's AR feature?
Does this also improve accessibility?
What kind of image file is best?
How do you name image files?
Does schema help as well?
David and Julia discuss:
Do SEOs use too many tools?
Give me an example of tools that aren’t used well
How do you become better at using tools?
What tools should SEOs be using?
How do you train others to use tools more effectively?
In this episode of the Majestic SEO Show, we're discussing Programmatic SEO: How to deliver SEO at scale, in an automated manner.
Joining David Bain are Kevin Indig, Mordy Oberstein, Anna Uss and Anne Berlin.
David and Marco discuss:
What are some examples of processes that SEOs should review?
Should all SEOs be doing this or is it just the responsibility of SEO Heads and Managers to boost productivity?
How do you stay focused?
Where does AI fit into this?
David and Garrett discuss:
What content can be used producing ChatGPT?
What editing is necessary for ChatGPT content?
How is content produced by ChatGPT picked up by Google?
Are there other AI content tools that you would recommend?
What is the future of AI content?
We’re seeing less impact through digital PR campaigns which has led agencies to favour reactive PR strategies. However, if you make your campaigns work extra hard, you can achieve just as high successes. This means watertight data, strong methodologies, great copy and validating them before launch.
Is ChatGPT a great opportunity to speed up your SEO activities? And if so, how can you best use ChatGPT within your SEO activities?
That’s what we’re discussing in the next episode of the Majestic SEO podcast with Garrett Sussman from iPullRank, Alizée Baudez from alizeebaudez.com, Jo O’Reilly from Salience, Ken “Magma” Marshall from RevenueZen, and Gabriella Sannino from Level343.
David and Andy discuss:
What does that mean in practice?
What can you rely on AI to do?
What type of content can AI help with?
What type of content should you not use AI for?
What does the optimum process that uses AI to help with content look like?
How do you ensure that search engines think that your content was written by humans?
What tools do you recommend?
David and Gerry discuss:
Why do you describe entities as the most critical thing?
How do you target your strategy to entities?
What does enhancing with multimedia and internal linking mean in practice?
What’s an example of good automation?
David and Katherine discuss:
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Google Search Console crawl stats data report
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Hosts
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How Google is crawling your subdomains
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Robots.txt
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DNS resolution - domain provider
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Server connectivity
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HTTP Response
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File Type - HTML, javascript, images or videos
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Purpose - Discovery and refresh
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Googlebot
With the move towards GA4, it might be a good time to review your analytics software – are there any better alternatives out there compared with Google Analytics? That’s what we’re covering in this episode of the Majestic SEO podcast – with Chloe Christine from CC Digital, Amanda White from Amanda White Digital, Jean-Marc Courtiade (Matomo Consultant & Trainer), Petr Janošík from Smartlook and Piotr Korzeniowski from Piwik PRO.
David and Heba discuss:
What are the key areas in accessibility?
How does accessibility impact SEO?
How does Google analyze accessibility?
How do you measure the impact for accessibility?
Chris Green believes that volume/depth of content doesn't mean you will rank well - the content has to be good and specific to the need. For SEOs working with multiple brands/clients, the challenge becomes connecting effectively with the user's needs and how to satisfy that meaningfully.
During this conversation Jonas and David discuss:
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Understand search intent
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Measure the value of user intent?
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Build topic clusters to cover a topic completely
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Add unique perspectives while still answering the query
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Create linkable assets (spam links are being devalued more, good links still pass value)
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Be a trusted source of information beyond search (social, email, etc) because that reinforces your value
It’s time to plan out your SEO strategy and activities for the coming year! But what should you include and what should you prioritise in 2023?
David Bain hosts this webinar and will be joined by Maria White from Kurt Geiger, Crystal Carter from Wix, and Dre de Vera from Twingate and The SEO Video Show to discuss SEO Strategy in 2023.
Once again we’ve teamed up with David Bain to produce a guide for SEO in 2023 that you can use to stay one-step ahead of your competitors as we head into a new year. Just like SEO in 2022, the guide will be available as a podcast, YouTube series, and a book, and will feature 101 of the world’s leading SEOs, all sharing their number #1 actionable tip for 2023.
The “SEO in 2023” book preview show will be hosted by Dixon Jones, and will feature Julia-Carolin Zeng from Charlie On The Move, Kerstin Reichert from SeedLegals.com, and Ian Helms from Q.digital.
Google is now using machine learning and AI to deliver its search results. But what does this mean for SEO? Learn how to train the AI machines with https://www.linkedin.com/in/jessbpeck/ (Jess Peck), https://www.linkedin.com/in/myriamjessier/ (Myriam Jessier) and http://https//www.linkedin.com/in/marco-giordano96/ (Marco Giordano).
Do you want to win an SEO award? One this episode of Old Guard vs New Blood we discuss how to win an SEO award with Montse Cano, Kevin Gibbons and Gus Pelogia. Hosted by Dixon Jones.
Are you considering starting your own SEO agency or have you just started your own SEO agency and you need some tips on how to run your agency more effectively? Joining Dixon Jones for episode 32 of Old Guard vs New Blood is https://www.linkedin.com/in/begum-kaya/ (Begum Kaya) from https://begumkaya.com/ (BK Solutions), https://www.linkedin.com/in/nitman/ (Nitin Manchanda) from https://botpresso.com/ (Botpresso), and https://www.linkedin.com/in/ilariafabbri/ (Ilaria Fabbri) from https://www.reprisedigital.co.uk/ (Reprise Digital).
How can SEO and User Experience work together? Where do the SEO and UX worlds collide and how should SEO and UX be helping each other out? Joining Dixon Jones for episode 31 of Old Guard vs New Blood is https://www.linkedin.com/in/ulrikaviberg/ (Ulrika Viberg) from https://www.unikorn.se/ (Unikorn AB), https://chopped.io/ (SEO Consultant) https://www.linkedin.com/in/charlie-williams/ (Charlie Williams), and https://www.linkedin.com/in/pedrodias/ (Pedro Dias) from https://www.autovia.co.uk/ (Autovia).
How do you know that your team’s SEO work is of high quality? And how do you test the impact of your SEO changes? That’s what we’re going to be covering in episode 30 of Old Guard vs New Blood. Joining Dixon Jones is https://www.linkedin.com/in/myriamjessier/ (Myriam Jessier) from https://www.pragm.co/ (PRAGM), https://www.linkedin.com/in/jessjoyce/ (Jess Joyce) an https://jessjoyce.com/ (SEO Consultant), and https://www.linkedin.com/in/chrisgreenseo/ (Chris Green) from https://torquepartnership.com/ (Torque Partnership).
How does your agency or digital marketing platform work together with other agencies or data providers? How do you work together with other agencies or tool providers that might otherwise be considered as a competitor in some way? That’s what Dixon Jones is going to be discussing on episode 29 on Old Guard vs. New Blood with Paul Stainton from Agency Analytics, Laurence O'Toole from Authoritas and Laura Hogan from Sweet Digital.
How is machine learning changing SEO? And how do you need to adapt your SEO workflows to take full advantage of machine learning in SEO? Joining David Bain for episode 28 of Old Guard vs New Blood is https://www.linkedin.com/in/lazarinastoy/ (Lazarina Stoy) from https://www.intrepidonline.com/ (Intrepid Digital), https://www.linkedin.com/in/susanconnellyseoservices/ (Susan Connelly) from https://www.milestoneinternet.com/ (Milestone) and https://www.linkedin.com/in/jessbpeck/ (Jessica Peck) from https://www.localseoguide.com/ (Local SEO Guide).
Is doing SEO in France any different to doing SEO in English speaking countries? In this episode on Old Guard vs New Blood we explore whether you should be aware of any differences if you want your website to be riding the top of the SERPs in France.
In this episode we’re looking at internal linking - covering topics like what internal linking strategies work best now, and how to determine whether your internal linking is good or not so good.
How much time do you spend in Google Search Console? Probably not enough! There’s a great deal of valuable data for SEOs inside of Google Search Console and in Episode 25 of Old Guard vs New Blood we explore what data you might be missing out on and how to incorporate the use of this data into your work patterns. Joining Dixon Jones for this one are https://www.linkedin.com/in/olgazarzeczna/ (Olga Zarzeczna) from https://www.marketjd.com/ (Market JD), Freelance SEO Consultant https://www.linkedin.com/in/natalie-mott/ (Natalie Mott) and International Search Marketing Consultant https://www.linkedin.com/in/sjachille/ (Sante J. Achille).
It’s time to plan out your activities for the coming year! But what should you include and what should you prioritise in 2022? Joining Dixon Jones to discuss this is https://linkedin.com/in/amelmehenaoui (Amel Mehenaoui) from https://puffy.com/ (Puffy), https://www.linkedin.com/in/rejoiceojiaku (Rejoice Ojiaku) from https://www.incubeta.com/ (Incubeta), https://www.linkedin.com/in/lidiainfante/ (Lidia Infante) from https://www.bigcommerce.com/ (BigCommerce), and https://www.linkedin.com/in/andrewdrinkwater (Andy Drinkwater) from http://andydrinkwater.com/ (AndyDrinkwater.com).
We’ll be publishing a book called “SEO in 2022” soon, which features 66 of the world’s leading SEOs! Dixon Jones is joined in this episode by Aiala Icaza Gonzalez from Reflect Digital, Michael Bonfils from SEM International, Jono Alderson from Yoast and Olga Zarzeczna from SEOSLY to discuss what's included.
Website Crawling for SEO: OLD GUARD versus NEW BLOOD Episode22 How often should you be crawling your website and what arethe key issues that you should be looking to identify with a site crawler? Website crawling is the topic that we’re covering on episode22 of OLD GUARD versus NEW BLOOD, hosted by https://www.google.com/url?q=https://www.linkedin.com/in/dixonjones/&sa=D&source=calendar&ust=1636365864854410&usg=AOvVaw1aGaVlHR0C65QP6U2I4PRz (Dixon Jones), with https://www.google.com/url?q=https://www.linkedin.com/in/marknthomas/&sa=D&source=calendar&ust=1636365864854410&usg=AOvVaw31jONyx5jvGbMTgAs5GSZ2 (Mark Thomas) from https://www.google.com/url?q=https://www.botify.com/&sa=D&source=calendar&ust=1636365864854410&usg=AOvVaw2K_JzjyhCdN_p8o-bvdeVI (Botify), https://www.google.com/url?q=https://www.linkedin.com/in/richardlawther/&sa=D&source=calendar&ust=1636365864854410&usg=AOvVaw3hLyCIYMEsZBgolyAzQEtr (Richard Lawther) from https://www.google.com/url?q=https://www.screamingfrog.co.uk/seo-spider/&sa=D&source=calendar&ust=1636365864854410&usg=AOvVaw1z6VcB_MmUvUYwnGY8Lk-f (Screaming Frog) and https://www.google.com/url?q=https://www.linkedin.com/in/izabela-wisniewska-5118a6a9/&sa=D&source=calendar&ust=1636365864854410&usg=AOvVaw0wfNzVdGVnSvralCFkign- (IzabelaWisniewska) from https://www.google.com/url?q=https://www.creatosmedia.co.uk/&sa=D&source=calendar&ust=1636365864854410&usg=AOvVaw3obXIyX-fjITZ_IpixkzCJ (Creatos Media).
Do you SEO for a big website? If so, do you struggle to get all the on-site SEO improvements implemented due to lack of site access or a poor CMS? Perhaps conducting SEO ‘on the Edge’ may be exactly what you’re looking for. In this episode of Old Guard vs New Blood you will learn what can be implemented on the Edge, how to do it and how this could revolutionise the efficiency of your SEO approach. Joining Dixon Jones are https://www.linkedin.com/in/nickwilsdon/ (Nick Wilsdon) and https://www.linkedin.com/in/chrisgreenseo/ (Chris Green) from https://torquepartnership.com/ (Torque Partnership) and https://www.linkedin.com/in/emargaretpotter/ (Emily Potter) from https://www.searchpilot.com/ (Search Pilot).
1.75 million merchants sell using the Shopify platform, so if you’re an SEO that specialises in e-commerce, you absolutely need to master Shopify SEO. That’s the subject for this month’s edition of OLD GUARD vs NEW BLOOD. Joining Dixon Jones are https://www.linkedin.com/in/kevinindig/ (Kevin Indig) from https://www.shopify.com/ (Shopify), Aaron Orendorff from https://commonthreadco.com/ (Common Thread Collective) and https://www.linkedin.com/in/dominikatracy/ (Dominika Tracy) from https://speedbirdmedia.co.uk/ (Speedbird Media).
How significant is site performance to SEO success and what aspects of site performance most impact SEO? Those are just 2 of the topics that we cover in our webinar discussion “How does site performance impact SEO success?” Joining Dixon Jones is https://www.linkedin.com/in/jonhenshaw/ (John Henshaw) from https://coywolf.com/ (Coywolf), https://www.linkedin.com/in/pamaungst/ (Pam Aungst) from https://pamannmarketing.com/ (Pam Ann Marketing), and https://www.linkedin.com/in/seomanagerlondon/ (Lukasz Zelezny) from https://seo.london/ (SEO.London).
WordPress has a lot to offer – but because it offers so much, it can be a bit of an SEO challenge. In this episode we discuss how to optimise your WordPress website, and how to keep it lean and appealing to search engines. Joining Dixon Jones are https://www.linkedin.com/in/jonoalderson/ (Jono Alderson) from https://yoast.com/ (Yoast), https://www.linkedin.com/in/mindydweinstein/ (Mindy Weinstein) from https://www.marketmindshift.com/ (Market Mindshift), https://www.linkedin.com/in/j-turnbull/ (Jo Turnbull) from https://www.seojoblogs.com/ (SEO Jo Blogs), and https://www.linkedin.com/in/keith-devon/ (Keith Devon) from https://highrise.digital/ (Highrise).
How do you enhance your brand’s SERP appearance by taking full advantage of Google’s Knowledge Graph in 2021? How does the Knowledge Graph influence user behaviour and SEO success and how important is it? https://www.linkedin.com/in/dixonjones/ (Dixon Jones) is joined by https://www.linkedin.com/in/paigehobart/ (Paige Hobart) from https://weareroast.com/ (WeAreRoast), https://www.linkedin.com/in/danielrwtaylor/ (Dan Taylor) from https://salt.agency/ (SALT), https://www.linkedin.com/in/hannahjthorpe/ (Hannah Thorpe) from https://www.verkeer.co/ (Verkeer), and https://www.linkedin.com/in/jasonmbarnard/ (Jason Barnard) from https://kalicube.pro/ (Kalicube).
What are the specific skills, techniques and strategies that you require in order to SEO for Ecommerce? That’s what we discover in episode 16 of Old Guard vs New Blood when https://www.linkedin.com/in/dixonjones/ (Dixon Jones) is joined by https://www.linkedin.com/in/kristinaazarenko/ (Kristina Azarenko) from https://marketingsyrup.com/ (MarketingSyrup), https://www.linkedin.com/in/christopherdunn/ (Chris Dunn) from https://www.foundit.com/ (FoundIt!) and https://www.linkedin.com/in/emlruss/ (Emma Russell) from https://merchstack.io/ (Slingshot Organic).
It’s one thing starting a new SEO client and it’s another thing keeping them happy and retaining them! This month on Old Guard vs New Blood we check-in with 3 leading agency SEOs, exploring what it takes to manage a client’s expectations and keep them satisfied. https://www.linkedin.com/in/kevingibbons/ (Kevin Gibbons) from https://resignal.com/ (Re:signal), https://www.linkedin.com/in/gpelogia/ (Gus Pelogia) from https://www.teamwork.com/ (TeamWork) and https://www.linkedin.com/in/antonella-villani-6615308/ (Antonella Villani) from https://www.forwardpmx.com/ (ForwardPMX) join Dixon Jones for this episode.
If you’re an SEO, you’ll certainly be aware of the power of links and how having high authority, relevant links pointing to your site can skyrocket your rankings. But what about 2nd and 3rd tier links? How important are they and is it possible to have any control over them? That’s what we discuss in episode 14 of “Old Guard vs New Blood” when https://www.linkedin.com/in/dixonjones/ (Dixon Jones) is joined by https://www.linkedin.com/in/max-brockbank/ (Max Brockbank) from https://the-media-image.com/ (The Media Image), https://www.linkedin.com/in/dergal/ (Gerry White) from https://riseatseven.com/ (Rise At Seven) and https://www.linkedin.com/in/amelmehenaoui/ (Amel Mehenaoui) from https://puffy.com/ (Puffy).
It’s all well and good being able to drive organic traffic from the SERP, but what if the visitor doesn’t find exactly what they’re looking for on your site? The chances are that they’ll bounce and search engines may not think that your web page provides the most relevant result. On this panel we discuss how to determine exactly what your organic visitors are looking for and how to use SEO to serve that intent, giving you a great opportunity to maintain your rankings over the long term. Your Panellistshttps://www.linkedin.com/in/imogen-davies/ (Imogen Davies), SEO Account Director, Found https://www.linkedin.com/in/jennyhalasz/ (Jenny Halasz), President & Founder, JLH Marketing https://www.linkedin.com/in/natalie-mott/ (Natalie Mott), Freelance SEO Consultant
How do you plan your SEO strategy for the coming year? Is it best to plan your SEO activities for a whole year or is it more effective to break down your overarching plan into smaller chunks? Join 3 leading SEO minds to discover how they pull together an SEO strategy and how they suggest you do too. Joining Guest Host David Bain for episode 12 of OLD GUARD versus NEW BLOOD is… Your Panellistshttps://www.linkedin.com/in/kevinindig/ (Kevin Indig), Director of SEO at https://www.shopify.com/ (Shopify) https://www.linkedin.com/in/annaappenzellercorbett/ (Anna (Appenzeller) Corbett), Head of Search at https://www.basecreative.co.uk/ (Base Creative) https://www.linkedin.com/in/mariaguadalupewhite/ (Maria Amelie White), Head of SEO and PR at https://www.floristpro.co.uk/ (FloristPro) Guest HostYour host https://www.linkedin.com/in/davidbain/ (David Bain) is a former Head of SEO and Founder of https://castingcred.com/ (Casting Cred), the podcast production agency for B2B brands. January Webinar: Why David, Not Dixon?https://twitter.com/dixon_jones (Dixon Jones) remains global brand ambassador for Majestic. We are looking forward to his return as host of the show. Unfortunately, on Saturday December 5th, Dixon suffered a mountain biking accident requiring medical evacuation, hospitalization & ongoing pain medication. The prognosis – a cracked pelvis. It’s testament to Dixons character that he has continued to engage with a legion of well wishers on social media and via a dedicated “https://dixonjones.com/dixon-jones/ouch/ (ouch)” page on his blog. Our thoughts are with Dixon and his family as they face a difficult end to what for many has been a challenging year. By fortunate coincidence, David Bain has been working with Dixon and Majestic for a few weeks now, with a mission to elevate the production standard of the show and expand the audience. David is a former Head of SEO and Founder of Casting Cred, an agency who specialize in podcast production for B2B brands. We are delighted that David is stepping in as guest host, as he brings with him years of experience in hosting and producing live streaming events.
On this episode of Old Guard vs New Blood, we’re focusing on SEO’s twin brother – content. Specifically, discussing the types of content that are much more effective now as well as how to tie everything together into a coherent content marketing strategy for 2021. Join Dixon Jones and 3 leading “old guard” and “new blood” content experts to pinpoint whether or not you’re on top of the current content game. Your Panellistshttps://www.linkedin.com/in/rebekah-dunne-44ababa4/ (Rebekah Dunne) – Content Marketer at https://www.sweetdigital.co.uk/ (Sweet Digital) https://www.linkedin.com/in/shaun-hill-76b01b41/ (Shaun Hill) – Head of Content at https://www.iprospect.com/en/gb/ (iProspect) https://www.linkedin.com/in/mirandamillerwrites (Miranda Miller) – https://www.miranda-miller.com/ (Content Strategist)
Let’s be honest – we’ve all been there. Whenever we start something new, whatever our age, it can be tough to navigate and adapt to. On Wednesday 4th November, Dixon Jones was joined by a panel of experts, where they dove into some of the most common SEO and technical mistakes that they have seen SEOs make and how you can avoid them. Let’s be honest – we’ve all been there. Whenever we start something new, whatever our age, it can be tough to navigate and adapt to. On Wednesday 4th November, Dixon Jones was joined by a panel of experts, where they dove into some of the most common SEO and technical mistakes that they have seen SEOs make and how you can avoid them. Your Panelistshttps://www.linkedin.com/in/domhodgson/ (Dom Hodgson), Founder of Little Warden https://www.linkedin.com/in/lauralouseo/ (Laura Hogan), Owner of Sweet Digital https://www.linkedin.com/in/laurentbourrelly/ (Laurent Bourelly), SEO Consultant at Laurent Bourelly SLU
Crawling and indexing is the main part of any crawler’s job! But what stops a site from getting indexed and what steps can you do to speed up the process? What can you find when you crawl your own site, rather than relying on the search engines to get it right for you? Dixon Jones was joined by a panel of experts on Wednesday 7th October as they answered these questions and more. Crawling and indexing is the main part of any crawler’s job! But what stops a site from getting indexed and what steps can you do to speed up the process? What can you find when you crawl your own site, rather than relying on the search engines to get it right for you? Dixon Jones was joined by a panel of experts on Wednesday 7th October as they answered these questions and more. Your Panelistshttps://www.linkedin.com/in/rasmuss/ (Rasmus Sørensen), Global SEO & ECommerce Director at Blinds2Go. https://www.linkedin.com/in/patrickhathaway/ (Patrick Hathaway), Director at Sitebulb. https://twitter.com/RomainDamery (Romain Damery), Director, Technical SEO at Path Interactive.
Google Search Console and Bing Webmaster tools are the cornerstone tools that the engines provide for webmasters. Do they seek to help SEOs or simply make the waters more murky? What features can SEOs best leverage for SEO and is the new kid on the block, Bing, kicking Google Search Console’s butt or simply gaining ground? Catch up on our latest webinar where Dixon Jones and a panel of experts answer these questions and more! Your Panelistshttps://www.linkedin.com/in/fabricecanel (Fabrice Canel), Prinicpal Program Manager at Bing. https://www.linkedin.com/in/iwanow/ (David Iwanow), Search @ Danone Specialized Nutrition. https://www.linkedin.com/in/kschachinger/ (Kristine Schachinger), Digital Strategist & SEO Consultant.
As we all get into the new reality, Digital Marketing is better placed than most to work remotely. But how do you manage teams remotely or how do you want to be managed remotely? On Wednesday 5th August Dixon Jones set to explore this with an expert panel. Your Hosthttps://www.linkedin.com/in/dixonjones/ (Dixon Jones) is your host, and while he may be ancient in industry terms, remote work and managing people remotely is a whole new thing to him. Luckily he has some amazingly well qualified panellists to ask: The Old Guardhttps://www.linkedin.com/in/se04you/ (Gareth Hoyle) of Marketing Signals has been running large scale remote teams in India and across the world for years as well as more local teams. The Vanguardhttps://www.linkedin.com/in/aleyda/ (Aleyda Solis) is the co-founder of https://remoters.net/ (remoters.net), a remote work hub offering a free remote job board, how-to guides, tools, events and more resources to facilitate remote work. The New Bloodhttps://www.linkedin.com/in/j-turnbull/ (Jo Juliana Turnbull) has been remote working since 2010. Now growth hacking for Authoritas plus SEO consultant for SMEs, Jo is also well known for running https://twitter.com/SearchLDN (Search London) and https://www.youtube.com/channel/UC5pFy7sF-xpqSvtfmrvs4Bg/videos (Turn Digi.) Jo is running a survey on remote working, and has presented interim findings in her presentation “Remote Working Tips” at the highly regarded group, Women in Tech SEO. Jo invites you to participate in the https://forms.gle/FtX9vc3e6ww69trx7 (survey here ( Google Forms Link ).)
On Wednesday 1st July, two different sets of perspectives and experiences, joined Dixon Jones to discuss how the approach to doing SEO for large enterprise sites differs from doing SEO for small businesses. Whether you are an agency trying to get further up the food chain, or a large corporate wondering why those agile little startups are running rings around you, this webinar should give everyone something to think about. Representing Small Businesshttps://www.linkedin.com/in/judithlewis/ (Judith Lewis), founder of http://www.decabbit.com/ (DeCabbit Consultancy). Representing the Enterprise Teamhttps://www.linkedin.com/in/michaelkingphilly/ (Mike King), CEO at https://ipullrank.com/ (iPullRank). https://blog.majestic.com/commentary/mel-carson-michael-king-discuss-link-building-strategies/ (Mike last spoke to Majestic in 2014), in an interview with Mel Carson, covering, amongst other subjects, backlink audit & competitor analysis. And with a foot in both campshttps://www.linkedin.com/in/iman-hamdan-b79b36a/ (Iman Hamdan), Growth and Organic SEO Manager for Yahoo Small Business.
On Wednesday 27th May, two generations, with two different sets of perspectives and life experiences, joined Dixon Jones to discuss how they approach’s differ depending on where they work. The Old Guard:https://twitter.com/dixon_jones (Dixon Jones), Brand Ambassador of Majestic and previously founder of one of the UK’s earliest SEO Consultancies, Receptional, back in 1999. https://twitter.com/Susanhallam (Susan Hallam MBE), Founder of https://www.hallaminternet.com/ (Hallam Internet). https://twitter.com/topheratl (Topher Kohan). InHouse SEO of https://www.coxautoinc.com/ (Cox Automotive) and previously the weather channel and IBM. The New Blood:https://twitter.com/ViolaEva1 (Viola Eva), SEO Consultant and founder of https://www.flow-seo.com/ (Flow-SEO) in Berlin. https://twitter.com/rvtheverett/ (Ruth Everett), Technical SEO analyst inhouse at https://www.deepcrawl.com/ (DeepCrawl).
On Wednesday 29th April, two generations, with two different sets of perspectives and life experiences, joined Dixon Jones to discuss the best approaches to Analytics in 2020. The Old Guard:https://twitter.com/dixon_jones (Dixon Jones), Brand Ambassador of Majestic and previously founder of one of the UK’s earliest SEO Consultancies, Receptional, back in 1999. https://twitter.com/AnnieCushing/ (Annie Cushing), SEO and analytics consultant at https://www.annielytics.com/ (annielytics.com), and author of https://www.makingdatasexy.com/ (Making Data Sexy). https://twitter.com/jimsterne (Jim Sterne), Founder of https://marketinganalyticssummit.com/ (Marketing Analytics Summit) & https://www.digitalanalyticsassociation.org/ (Digital Analytics Association), and author of https://www.amazon.com/dp/1119406331?targetmarketing (Artificial Intelligence for Marketing: Practical Applications). The New Blood:https://twitter.com/jillquick (Jill Quick), Digital Marketing Trainer and Speaker. Co-founder of https://thecoloringindepartment.com/ (The Coloring In Department) https://www.linkedin.com/in/cliftonsara/ (Sara Clifton), Founder & CEO of https://www.search-integration.com/ (Search Integration) and Co-founder of https://verified-data.com/ (Verified Data).
On Wednesday 25th March, two generations, with two different sets of perspectives and life experiences, joined Dixon Jones to discuss the best approaches to Social Media Marketing in 2020. The Old Guard:https://twitter.com/dixon_jones (Dixon Jones), Brand Ambassador of Majestic and previously founder of one of the UK’s earliest SEO Consultancies, Receptional, back in 1999. https://twitter.com/sharithurow (Shari Thurow), Author of “Search Engine Visibility” and “When Search Meets Web Usability (Voices that matter)”. Shari is also a worldwide speaker and author on https://searchengineland.com/author/shari-thurow (Serach Engine Land). The New Blood:https://twitter.com/davidjkong (David Mackenzie-Kong), Author, Content Producer and Digital Marketer at https://trinerds.com/ (TriNerds). https://twitter.com/NedPoulter (Ned Poulter), CEO and Founder of https://polestar.digital/ (Pole Star Digital), a multi-award winning agency based in Machester.
On February 26th 2020 – SEO veterans took on the Rising Stars of the industry to compare new and old approaches to link building. Is experience from before 2010 beneficial or even relevant to Link Building in 2020? Dixon Jones was joined by: https://twitter.com/aussiewebmaster (Frank Watson), an author on Search Engine Journal and Search Engine Watch. Frank also co-hosts the “SEO Rockstars” podcast. https://twitter.com/helenpollitt1 (Helen Pollitt), Managing Director and lead SEO at https://www.arrowsup.co.uk/ (Arrows Up). https://twitter.com/MrsAlinaGhost (Alina Ghost), SEO Manager at AmaraLiving and has her own Podcast – “https://aghost.co.uk/seo-with-mrs-ghost/ (SEO with Mrs Ghost)“.
On Wednesday 23rd January, two generations, with two different sets of perspectives and life experiences, joined Dixon Jones to discuss the best approaches to SEO in 2020.
The Old Guard: Dixon Jones, Brand Ambassador of Majestic and previously founder of one of the UK’s earliest SEO Consultancies, Receptional, back in 1999. Jenny Halasz, Founder of JLH Marketing and with 20 years in the industry including VP Search Strategy at Acronym and starting as Affiliate Manager at Art.com. Bill Hunt Senior, Founder of Back Azimuth Consulting in New York and previously Director of Global Search Strategy at Ogilvy to whom he sold the ground-breaking original search agency, Global Crossing over 10 years ago. The New Blood: Tom Pool, Winner of the UK Young Search Professional Of The Year 2019 and Technical SEO Director at Blue Array SEO. Hannah Thorpe, Business director at Found. Hannah has already excelled at White.net and Mediaflow (aka Erudite) after graduating in 2014.