Fanny Dunagan Show: Recent Episodes

Fanny Dunagan

Tune in every week for my LinkedIn Live sessions with content creators that lead with heart and value. #ShineYourLight and share your gifts with the world through video.

Tis the season to be merry and celebrate with our community! Huge thank you to our live show audience as we wrap up Season 3 of the Creator Tips, Tools and Tales Live show in 2022. We want to take this opportunity to celebrate YOU, the AUDIENCE with even more tips, prizes and awards!

🔸 Content Tip of the Year with Fanny Dunagan

🔸 Engagement Tip of the Year with Anne Small

🔸 Our favorite creative and business books of the year

🔸 Celebrating our favorite guests and episodes

🔸 Season 3 Episode Trivia with Rebecca Pulford

🔸 Audience Awards - for our loyal followers & supporters

You don't want to miss this Holiday Special!

linkedinlive #linkedinlivestreams #contentmarketing #contentcreation #contenttips #community

How do you choose stunning fonts, images and colors to reflect your brand? Want to stand out and make an impression with your presentations?

Join us on the Creator Tips, Tools and Tales as Fanny Dunagan chats with Illiya Vjestica, Founder of The Presentation Designer. He has created stunning visuals and presentations for speakers from the TED stage to global conferences.

We'll discuss:

🔸 3 common mistakes he sees in presentation slides

🔸 3 tips to choosing fonts

🔸 3 tips to choosing colors

🔸 3 tips to choosing imagery

🔸 Secrets behind TED Talks

🔸 3 ways to structure powerful presentations

If I post about myself, it'll seem like I'm bragging. How many times have you thought that? Let's challenge that thinking . . .

Learn how to Build Your Authority based on Impact, not Ego. "Authority marketing builds your visibility and credibility in your field and uses that thought leadership as a way to DRIVE BUSINESS and make a BIGGER IMPACT."

Join Fanny Dunagan on the Creator Tips, Tools & Tales Live Show with guest, Rusty Shelton, Co-Author of Authority Marketing book, Keynote Speaker, Founder & Chairman at Zilker Media, as they discuss:

🔸 Why build a brand?

🔸 Corporate brand vs personal brand

🔸 Online brand audit

🔸 Content strategies

🔸 Why write a book?

🔸 4 pillars of authority

🔸 Outcomes of authority

You don't want to miss this session if you're serious about becoming an authority in your field of expertise.

How do you find the courage to speak up?

How do you stand up for what you believe it?

How do you find and harness the power in you?

I first heard Lisa Gable speak at an Alliance of Technology & Women event and she blew me away with her resilience and grit when she spoke about how to Stand in Your Power. Her career journey in roles such as US Ambassador, UN Delegate, Advisor to Fortune 500 companies to CEO, has given her so many great insights and advice that we can all learn from.

She's granted us an incredible honor to chat on our Creator Tips, Tools & Tales Live Show to discuss:

Her career journey
Top 3 challenges when making a stand and lessons learned
Why we can all stand in our power and speak up
3 tips for finding our power

Do you want to achieve twice as much in half the time? Do you want to work smarter, not harder?

Time is one of the most precious things we have. Scotty Schindler, is a man of many titles including CEO, Entrepreneur, Author, Speaker, Fire Fighter and award-winning surfer for Australia. How does he do it all? He's boiled it down in his book, the 5 Systems of Successful People.

Join us on the Creator Tips, Tools and Tales Live Show as we discuss:

🔸 His career journey, including building, growing & selling a very successful software company

🔸 His 5 Systems of Successful People:

Business Judo
Time Duplication
Business of Thirds
Rule of 100
Sugar & Cream

🔸 Content creation and building a legacy

Camera, microphones, lighting - what should you buy? What's the best equipment for beginners and creators? What's a good value for money?

We will talk all about equipment and gear with YouTube Strategist, Zach Mitchem on the Creator Tips, Tools and Tales Live Show. We'll discuss:

Camera - Low, Medium & High Options
Microphone - Low, Medium & High Options
Lighting - Low, Medium & High Options
Audio Recording - Low, Medium & High Options
3 Tips to Get Started on a Video Podcast
Software recommendations
Zach's process from show to podcast

Why don't we speak up more as minority women?

As a Chinese immigrant growing up in Toronto, I could barely speak English, much less speak up in class. I was also taught to be "quiet and respectable and to not speak up unless asked." But that certainly didn't serve me well at work, especially in the consulting world and now as a content creator and entrepreneur.

One of the content creators that I've had the pleasure of following is Foram Brown. She is Indian born and a founder of a business responsible for executive recruitment for women in Engineering.

Join us on the Creator Tips, Tools & Tales Live Show as we talk about:

🔸 Her career & content journey

🔸 Why we fear "standing out"

🔸 Advice to navigate a career in STEM as minority women

🔸 Tips to becoming a content creator

🔸 Finding our unique voice

🔸 Owning the power of our voice

How do you build a community in today's saturated market?

Join me on my next Creator Tips, Tools & Tales Live Show as I chat with Tim Hayden, CEO of Hagley West, watch designer, TikTok superstar and one of the most creative community builders I've ever seen. He's created an adventure out of his TikTok challenges and hand delivered his watches to his community all over Europe. He's also super transparent about his entrepreneurial journey. When he first popped up on my TikTok feed, I watched it for two hours! We'll discuss:

His entrepreneurial journey to becoming a global watch brand
His unusual community building activities
How he grows & connects with his customers & followers
His inspiration for his watch designs

You don't want to miss this if you want to learn new ideas to build your community online and offline.

What is live selling? From all indications, it's the future of how we shop.

The images of infomercials late at night or on QVC is now replaced by influencers educating and selling on platforms such as Amazon, Facebook, Instagram, ShopShops and many more.

Join us on the Creator Tips, Tools & Tales Live Show as @Stephanie Liu joins us to share her live selling strategies! She is the host of Lights, Camera, Live and the co-founder of Leap Into Live Streaming Bootcamp.

🌟🌟 Have you done any live selling? Do you buy on Amazon Live? Let us know your thoughts in the comments.

Our Community Manager, Anne Small will be on hand to support the audience and give away a prize. Shout out to the Associate Producer of the show, Rebecca Pulford.

Is it worth investing your time in LinkedIn company pages? If so, how do you build a successful company page?

Join us on this International Edition of Creator Tips, Tools and Tales Live Show as I chat with Lynnaire Johnston and Michelle Raymond. They are both LinkedIn experts, especially on LinkedIn Company Pages and author of the successful book, Business Gold.

It's my honor to host them as I enjoyed the "golden nuggets" of tips and tactics in their book. They're appearing early in their native countries of Australia and New Zealand in order to share their expertise with us in the United States.

Stories are powerful. When done right, stories connect, persuade and make us feel something that lasts long after we've heard it.

Quentin is a masterful storyteller. I started seeing his content in 2017 when LinkedIn video popped onto the scene. He usually had on his signature black hat and told the most thought-provoking and heart-felt stories. He committed to recording a video for 500+ straight days to master the art of being on camera. It was amazing to watch.

Join me for the Creator Tips, Tools & Tales Live Show as I chat with Quentin Michael Allums about:

🔸 His entrepreneurial journey of starting 3 companies

🔸 Why storytelling is so important to building a brand

🔸 3 mistakes people often make in storytelling

🔸 3 elements of great storytelling

🔸 Lessons from starting 3 businesses & his social experiments

What are the top social media trends of 2022? Where should you focus your efforts?

We welcome Grace Duffy, Video Content Manager at Restream to the Creator Tips, Tools & Tales Live show.

Join us as we discuss:

🔸 Evolution of Social Media over the last Decade

🔸 Top 6 Social Media Trends of 2022 (you'll be surprised)

🔸 Choosing the Right Social Media Platform for your Business

🔸 Future of Live Steaming & Restream New Feature

Are you pricing your work too low? Too high? How do you put a value to your work?

On the next episode of Creator Tips, Tools & Tales, I will be chatting with one of my favorite creators on the subject of pricing your work.

Chris Do is the Founder and CEO of The Futur. He ran a two time, Emmy award winning motion design/brand consultancy for over 23 years. From there, he started making educational videos on YouTube and now he has 1.93M subscribers on YouTube and 368K followers on LinkedIn.

Join us as we have a conversation on:

His career & content journey
Why people struggle with pricing
Hourly vs value-based pricing
Tips to setting your price & options
Mindset for pricing
How to design your work to work for you

Do you believe in the restorative effects of plants? Join me on this Wednesday's Creator Tips, Tools and Tales Show as I chat with someone that's spreading joy and diversity through her content, events and businesses.

@Bree Clarke opened The Plant Project, a beautiful plant shop in the Uptown area of Dallas. Being the first black woman owned plant shop in Dallas, she's created an environment that celebrates community, culture & plants.

Tune in as we discuss:

Her journey to creating The Plant Project (https://www.theimanproject.com/plantp...)
How to spread joy and emotions through content creation
Importance of minority women sharing their voice
Tips & advice for having plants in our workspace & plant therapy
Ways to spread diversity through content

How do you build a business around your content and expertise?

Coaches and consultants can be really great at delivering a service. But how do you build a business that can scale and operate efficiently?

Join me on this week's episode of Creator Tips, Tales & Tools with Chas Wilson, CEO of Master Networks, Inc. His mission is to educate, equip, and empower entrepreneurs so they can leave a legacy beyond the business. We will discuss:

Choosing revenue over fame
Value of networking and mistakes people make
The Great Resignation - 5 signs you're an entrepreneur
How to monetize your expertise with a Value Ladder
How to craft the perfect offer

Join us and learn the business of content creation!

What are your top video production and editing questions?

When it comes to video, content is obviously important. But I also get asked lots of video production and editing questions. For this week's guest, I invited Andy Owen, Video Manager at TechSmith to join me on my live show, Creator Tips, Tools & Tales. TechSmith makes the popular software products, Camtasia and Snagit.

Camtasia also happens to be my favorite video editing tool. I've been using it for over a decade, back when it was mainly for screen recording corporate training screen videos.

Andy and I will discuss:

Beginner video production tips
Beginner video editing tips
Advanced video editing tips
Video Types
Comparing video editing tools
How to create repeatable processes/templates for video editing?

Join us for this amazing discussion!

What's the big deal with Hubspot?

The more I learn about this tool, the more I realize it's usefulness. But I'm no expert so I invited Scotty Smith, Certified HubSpot Solution Partner and good friend to share with us on my Creator Tips, Tools & Tales Live Show:

Why is Hubspot such a powerful tool?
Scheduling content (saving time) with Hubspot
Customer Relationship Management with Hubspot
Scott's career history and getting certified with Hubspot
3 Hubspot features most people don’t know
LinkedIn integrations with Hubspot

Do you use Hubspot? If so, for what purpose?

Does your LinkedIn Profile need a refresh? How can you leverage your profile to attract leads and opportunities?

These are the topics I'll be exploring with Leanne Calderwood on the #FannyDunaganShow. Leanne is a LinkedIn Educator for the #hospitality industry, helping them discover their brand and find their voice.

Join us on the #linkedinlive show as we discuss:

State of the Hospitality industry
Importance of an optimized LinkedIn profile
3 key areas of your LinkedIn profile to attract leads & opportunities
Her favorite content creation tool to spark ideas for you
Emerging content types you need to know
Evolution of LinkedIn content for your 2022 content

Live streaming is scary!

At least that's the initial impression people have of going live. But once you overcome the initial fear, there's a huge list of benefits you can reap from live streaming.

Join me on the bi-weekly #FannyDunaganShow as I chat with LinkedIn Live Stream Expert, Gabe Leal to discuss:

Benefits of Live Streaming
Moving to a Creator Economy
5 Tips to Getting Started with Live Streaming
Streamyard Vs Restream
Pros & Cons of Streaming Services
Personal Lessons from Live Streaming
How can live streams help with lead generation

Have you been thinking about starting a live show?

Is vulnerability a weakness or strength?

Can vulnerability be a power to inspire others?

I certainly believe so and my guest this week proves this. Tune into this week's show as I chat with Cheri Garcia, Founder of Cornbread Hustle, a staffing agency for second chances. She's made it her mission to help people coming out of prison and in recovery to find transformation through employment and entrepreneurship.

I'm so honored to have her as a guest. Join us as we discuss:

Why she build Cornbread Hustle to help people coming out of prison and recovery
Leading with empathy & authenticity
Building an organizational culture of vulnerability
Power of vulnerability in content creation
Finding courage and self awareness

TikTok is for teens. I have to dance to get noticed on TikTok.

These are just some of the myths of the fastest growing social media platform. Forbes announced that TikTok hit 1 Billion monthly active users in September, 2021.

Join me as I chat with Austin Armstrong, Co-Founder and CEO of Socialty Pro on all things #SEO and #TikTok on Season 3, Episode 2 of the #FannyDunaganShow, where we discuss Creator Tips, Tools & Tales:

Why is TikTok so popular right now
3 Myths of TikTok for business
How to leverage TikTok for your business
What is Search Engine Optimization (SEO)
Why is SEO so important
How to leverage SEO for your business

Are you using TikTok and SEO for your business?

I'm excited to launch Season 3 of The Fanny Dunagan Show talking all about Creator Tips, Tools and Tales! Ready to learn all about content creation tips, tools and tales from creators across different platforms, industries and backgrounds? I've missed engaging LIVE with the community and hearing from you! There's been some changes too. Our wonderful Community Manager from Season 2 of the show, Anne Small, has moved to a great role that lines with her latest career goals. All the best, Anne! Please visit us live whenever you can. :) I'm pleased to announce the show's new Community Manager for Season 3, the amazing Gehan ("G") Haridy-Ardanowki! Please join me in welcoming her.

Do you struggle with boiling down your decades of expertise into bite-size content for social media?

If so, you need a content calendar.

A content calendar will help you plan out:

🔸 Monthly topics

🔸 Weekly sub-topics

🔸 Daily posts

Watch my latest video to learn how to plan out your content and sort through different industries, topics, sub-topics and posts.

Do you plan out your content using a content calendar❓

Let's get honest - how many of you have a cluttered inbox?

My husband and kids makes fun of me for all the red notifications that I have on my iPhone. 😂🔴

We are bombarded by emails these days. On average, we spend 3 hours a day on emails.

How would you like to cut that time in half?

I recently signed up with Superhuman and it's the most gorgeous, fast and intelligent email system I've ever experienced. They also have a very special onboarding process that makes the customer feel valued and become raging fans - like me!

Join us on Season 2, Episode 17 of the #FannyDunaganShow on HOW I CREATE THE FASTEST EMAIL EXPERIENCE EVER with Jon Jon Wesolowski. He is the Onboarding & Productivity Specialist at Superhuman. We'll talk about:

🔸 Evolution of Email

🔸 What is the Superhuman email system and its origin story

🔸 Creating memorable customer experiences

🔸 How game design factors into Superhuman

🔸 Superhuman's unique customer onboarding process

Superhuman is referral and waitlist only. Tune in LIVE to the show to have an opportunity to skip the waitlist and get your first month free.

Tired of creating endless content?

For all the coaches and consultants out there, I bet you have endless hours of your presentations and webinars. For those that enjoy writing, I bet you have long blogs and LinkedIn articles.

What are you doing with those great assets?

The world needs to hear, see and read your insights, tips and advice.

The best way to build an audience around your professional services is to start creating micro-content and repurpose them from your long form videos and articles.

Check out my latest video to learn what to do with your long form videos and articles and how to create micro-content from them.

Follow me every week for my LinkedIn #contenttips.

Do you repurpose your long form videos and articles for social media?

336,000 subscribers on YouTube with 37M views.

334,700 followers on TikTok with 5.1M views.

Oh, and he's a plumber.

Roger Wakefield LEED AP, Owner of Texas Green Plumbing built an incredible social media following in the plumbing industry and beyond. His frustration with marketers motivated him to learn #socialmedia himself.

He grew across all the social media platforms and hooked them with his informative and entertaining #videos. He travels around the US speaking about Networking, Social Media, Video and Business. He's appeared on morning and midday shows on ABC, CBS, FOX, and NBC and been featured in CNN, Forbes, Medium and Yahoo.

Roger was named one of the 15 Best People To Follow on LinkedIn: A Guide for 2020 by Viral Nation.

Join us on the #FannyDunaganShow on Thurs July 8 at 4pm CST as we discuss:

🔸How he found his voice and became an influencer

🔸How he built such a huge following

🔸Impact of Ageism when building a brand

🔸How to manage self-doubt on social media

🔸Mistakes and challenges along his content journey

🔸How to leverage your voice to build your community

Want a secret tip to hashtags for networking?

Most people use hashtags to:

🔸Follow relevant topics

🔸Make their content discoverable by followers of that hashtag

There’s an additional benefit that people don’t realize.

Hashtags can also be used for NETWORKING ONLINE.

Here’s the secret tip to build your network of potential clients and industry content creators.

Take the #humanresources .

When you type that in the search bar of LinkedIn, it will bring up all the people that have posted on that topic of Human Resources.

Scroll through that content to discover:

🔸Industry leaders

🔸Content creators

🔸Popular sub-topics

🔸Content ideas

From there:

🔸Comment on the content of leaders you like

🔸Comment on the content of creators you like

🔸Comment on the content of potential clients

🔸Comment on the content of potential collaborators

🔸Follow people that inspire you

🔸Follow people that you can learn from

How do you create memorable experiences through videos and live streams on LinkedIn?

Join me as I chat with one of the pioneers and early adopters of #LinkedInVideo, Brian Schulman. He is often known as the "Godfather of LinkedIn Video" and initial beta tester of #LinkedInLive.

He is also the CEO and Founder of Voice Your Vibe, Forbes Featured Entrepreneur and international keynote speaker.

Tune in as I chat with Brian on Season 2, Episode 15 of the #FannyDunaganShow on Thursday June 24, 2021 at 4pm CST. We'll discuss:

🔸 How Your "Vibe Attracts your Tribe"

🔸 3 Tips to Find your Unique Voice

🔸 Importance of Videos on Linkedin

🔸 Future of Live Streaming and Benefits

🔸 How to get approved for LinkedIn Live

🔸 Secrets to Building a Lasting Community on LinkedIn

Want an easy trick to enhance the look of your text posts?

This is the simplest way to make your text content easier to read.

Use blank lines.

And emojis for color! 🔴🟠🟡🟢🔵🟣

Space out your text with blank lines between sentences and ideas.

Use colorful bullet emojis for lists and to enhance important information.

1️⃣2️⃣3️⃣4️⃣5️⃣6️⃣7️⃣8️⃣9️⃣🔟 for a list of tips.

❌ to tell them to avoid or 🛑 to stop doing something.

✅ to do a checklist.

🗓 for the date of an event.

📍for location of an event.

🖥 or 🎙for a live show or podcast.

⏰ for a reminder.

You get the idea . . . But don’t overdo it. Otherwise, it gets kind of cartoonish.

Just ask yourself who your TARGET AUDIENCE is to gauge how mild, moderate or wild you want to get with your emojis.

How do professional studios put together such amazing videos and podcasts?

Join me behind the scenes with Sarah Crilley, VP at Real News Public Relations as we chat about her multiple studios across the Dallas-Fort Worth area and the secrets to putting together shows and podcasts for business owners and influencers.

Tune into Season 2, Episode 14 of The #FannyDunaganShow as we discuss:

Her career history
5 factors of fabulous set designs
Behind-the-scenes tour of the studio
Equipment must-haves
Video Shows Vs Podcasts
Future of Digital Studios

How do you know what people CRAVE and NEED?

Have you heard of Maslow’s Hierarchy of Needs? He breaks down humans’ needs into 5 levels to have a fulfilling life:

🟠1️⃣ Physiological Needs - e.g. Food, Air, Water

🟠2️⃣ Safety & Security Needs - e.g. employment, living, health

🟠3️⃣ Love & Belonging Needs - e.g. family, friendship, connection, community

🟠4️⃣ Self-Esteem Needs - e.g. confidence, respect, achievement

🟠5️⃣ Self-Actualization Needs - e.g. growth, creativity, peak performance & potential

I was a guest speaker at the International Association of Venue Managers (www.iavm.org) GuestX Conference and I spoke about creating marketing plans to address individual’s Hierarchy of Needs.

Did you know that men and women network differently?

Heidi Torres, SHRM-CP has written a new book called the "CEOs of Networking" after extensive research and hundreds of interviews on the topic of #networking. She's also a super connected professional in the #humanresources industry.

She and I had a fascinating talk about the evolution of networking and some of the interesting and surprising results of her research so we're bringing her findings to the show on Thursday!

We'll discuss:

🔸Why is networking so important

🔸Evolution of networking

🔸Interesting takeaways on networking from her research

🔸How men & women network differently

🔸Best ways for introverts to network

🔸 3 tips for creating opportunities through networking

🔸How she wrote a book around her expertise

Your clients are in pain.

Ok, not literally. But they do have pain points.

If you are a coach or consultant, the most direct way to reach your clients is to address their pain points.

Too often I see people posting about themselves and their accomplishments and skills. There’s certainly a time for that.

But what’s more engaging to a potential client is when you can show them that you understand their pain and challenges.

⏩⏩ Post tips and advice that address their pain points.

When you do that consistently over time, trust is built.

From there, they’ll look for your services and solutions to address their challenges.

⏩⏩ What are your clients struggling with and how do you address their pain points❓

Want to learn how to create a podcast and use it to grow your business?

Then you don't want to miss this show with Ana Xavier. She is the Founder of The Podcast Space. She helps podcasters create effective, sustainable & authentic podcast strategies.

Join us as we explore:

🔸 Why is podcasting such a hot trend right now?

🔸 Benefits of starting a podcast

🔸 5 Tips to starting a podcast

🔸 Most popular podcast platforms

🔸 What to talk about on your podcast

🔸 Podcast equipment

🔸 How can a podcast help my business grow

Are you struggling to add DEPTH to your posts and info?

Coaches and consultants - this one is for you, if you want to share your expertise, advice and insights to attract potential clients.

DIG DEEPER.

I used to be as brief as possible in my posts. I guess I thought the shorter I was, the less someone could be critical of what I was writing. I used to be so fearful of posting. Not anymore!

But now, as a Content Coach, my 3 secrets to adding depth is:

1️⃣ Add something PERSONAL, like 2-3 sentences to share a story, an analogy or an example. This helps to create a connection with the audience.

2️⃣ Share WHY this post is important and it’s relevance. This helps to set the context of the post.

3️⃣ Write WHO would benefit from your post. This helps to target your audience. People will only buy from you if they trust you.

🛑 Are your marketing efforts in a slump? Are you randomly marketing your products and services without a strategy or plan?

⏩⏩ If you are a business owner or marketing professional wanting to kick start your marketing initiatives, you don't want to miss this important live show to create your 2021 Kick Butt Marketing Plan!

🔊 Join me as I chat with Tracy Southers-Parker, APR, President at WordPlay Public Relations & Marketing - Dallas/Fort Worth & Founder of Workplay Marketing Academy.

We'll discuss:

🔸 Marketing Challenges of Business Owners

🔸 How to Restart your Marketing after the Pandemic Slump

🔸 5 common mistakes in Marketing Plans

🔸 Marketing Plan Checklist

🔸 2021 Marketing Trends

You don’t have to do it alone.

One of the best ways to get started on video and increase your following is to do COLLABORATIONS.

Choose people you respect and interview them on video.

Do videos featuring:

➡️Your subject matter experts

➡️Your vendors and suppliers

➡️Your teammates ➡️Your leadership team

➡️Your industry leaders Create a series, a 5-part series, a 10-part series, etc featuring them.

As a result, your audience gets to meet your guest and your guest’s audience gets to meet you.

Both of you will grow your audiences and learn from each other. And it’s so much more fun!

🌟Collaborate for win-win!🌟

Do you get real excited over a new idea, but never do anything about it?

An idea, advice, tip, methodology or framework are great but if we don't execute on it, then it's nothing.

So how do you get more accountable and produce better habits and consistent results?

Join me as I chat with Jake Jordan, Founder of Impact Over Attention, Chief Clarity Officer at Quirk Growth and an amazing Accountability Coach!

We'll discuss:

Problems people have with delivering consistent results
Importance of Accountability Groups
3 Tips to Create Consistent Habits
How to get unstuck
His favorite content creation framework

My content tips are useless . . . unless you execute on them.

Are you learning but not doing?

This week is all around EXECUTION. If you’ve been waiting to post that inspiring message, just DO it.

If you’ve been waiting to record a video, just DO it.

If you’ve recorded the video but been hesitating to post it, just DO it.

If you’re waiting for that nudge, I’m here to tell you, just DO it.

If you’re waiting for approval, give it to yourself and just DO it.

Enough thinking.

Enough over analyzing.

Just DO it. EXECUTE.

Are you ready???

Are you at a loss for ideas for your LinkedIn content? Are you struggling to define your unique brand?

Join me in a special segment where I answer your #LinkedInContent questions.

Bring your LinkedIn questions around:

Content Creation
Branding
Engagement
Posting
Equipment & Software
Video
Transforming Your Expertise into Posts
Where I get inspiration
Foods I Love <-- I could talk about food all day but only if you're interested. :)

We have bad days.

Bad weeks. Bad months.

People get sick.

Ice storms knock out power and water.

We lose a client. We lose a job.

Whatever it is, there’s going to be times when we’re feeling uninspired.

But I’m here to remind you to be consistent, despite the lack of inspiration.

If you’re serious about building a brand, consistency is key.

On the days when I’m feeling uninspired, I often listen to a podcast, flip through a book or search through quotes for inspiration. You can then share that quote and that can also be a motivational piece of content.

I bet you have more reserve, more strength, more power and more expertise than you realize.

Keep creating, my friends and #ShineYourLight.

What does magic and leadership have in common?

How I Create Magical Powers of Leadership with Braden Daniels (He/Him) of Lead Like A Magician is our topic on this episode.

We explore how he's combined his skills of leadership and as a professional magician to create unique workshops and trainings for organizations.

Join us as we explore:

🔸How he combines magic with leadership to develop a unique and fun offering

🔸Challenges that leaders face

🔸5 elements of personal leadership

🔸Fears that hold leaders back

🔸5 components of visionary leaders

🔸Importance of mentorship

He might also show us some magic tricks along the way too. 🎩🪄

Psst, want to know my favorite tool for creating LinkedIn content?

It’s Canva!

5 reasons I love www.Canva.com :

1️⃣ LinkedIn BANNER Templates That gray space behind your profile picture should be used to promote your brand. List your expertise, values or a great tag line. Leverage the beautiful templates in Canva for that.

2️⃣ IMAGE Post Templates Use their social media templates to incorporate your images, diagrams, quotes and text overlays. I like their 1080x1080px Instagram templates. They work well on LinkedIn.

3️⃣ VIDEO Templates They’ve added video templates. It makes it so easy to overlay text and graphics on top of your videos. It’s not an extensive editing tool but it can handle the simple jobs.

4️⃣ PRESENTATION Templates These are not only great for presentations, they can be used for the scrolling PDFs that have become so popular on LinkedIn.

5️⃣ SCHEDULING If you have the Pro version of Canva, you can plan and schedule your posts. Set the date, time and text you want on top of your post and it’ll upload to LinkedIn automatically.

Are you feeling stressed, fatigued and achy at your home or work office?

Want to learn some fitness techniques you can do right at your desk to energize you?

How I Create Deskside Fitness for Busy Professionals with Alessa Caridi (Woodrey)

This episode is all about learning movements, stretches and healthy tips to fight fatigue and stress.

Join me with Alessa Caridi, as we discuss:

🔶 How she turned her passion in dance and pilates to workplace fitness

🔶 How her time in Japan sparked the idea of workplace health

🔶 Challenges in workplace stress and aches

🔶 The Chair-Desk-Tech Relationship

🔶 3-Step Posture Check to Fight Fatigue

🔶 Stretches to Fight Stress at Work

🔶 Breathing Exercises to Energize

What's your favorite video editing tool? That's one of the questions I've been getting a lot.

It depends on the level of complexity you want on your videos.

🔸Level 1 - iMovie If you're just starting out, keep it simple. It's the content that matters. Not snazzy graphics. iMovie is quick, simple and free.

🔸Level 2 - Videoshop This is an app for the phone and it's great for editing on the go. You can do vertical videos, overlays and fancy transitions. It has more features than iMovie. $3.99/month subscription.

🔸Level 3 - Camtasia I use this software when I do a lot of corporate training. It's my favorite editing software. It's intuitive and user-friendly. You can add screen recordings, voiceovers, highlights, zoom-ins and more. $250 for the software + access to extensive video and audio asset library.

🔸Level 4 - Adobe Premiere Pro This is for experts. I don't use this tool but both my video editors do and it's the reason you see all those great fly-ins, motion graphics, video clips and fun graphics on these weekly videos. It's quite complex so it's more suitable for extensive editing.

Are you struggling to network in today's online world?

How do you create vast networks and deep connections to attract more business and build a community?

How I Create Master Connections & Networks with Steve Spiro & Cameron Toth.

Join me this Thurs with the Co-Hosts of The Master Connections Series, Steve and Cameron as we talk all things networking and connecting:

🔸 How to go from shy & introverted to being a master connector

🔸 Pivoting from the Events industry to Creating an Online Brand

🔸 How does building an online community lead to more business

🔸 Mistakes in Networking

🔸 Top 3 Master Connector Tips

🔸 Top 3 Business Development Tips

🔸 How to build an online network

Do you have an event coming up? How are you promoting it?

LinkedIn is a great platform to promote your business events, product launches, hiring events, networking events and so much more!

A few weeks out, start posting a variety of content around your events:

VIDEOS to highlight speakers
IMAGES of panelists and products
PDF slides of the agenda

Build up excitement for your event and engage with audiences.

Tag speakers and their organizations so their community can share and engage as well.

Can you imagine an HR conference with 120 sessions, 18,000 participants and 500 speakers over a one week period?

That's what Enrique Rubio has created with his Hacking HR Global Online Conference.

We will chat about the topic of "How I Create the Best HR to Change the World" with Enrique Rubio. He's the Founder and CEO of Hacking HR. Enrique has created a global community of HR and business leaders who are passionate about the intersection of future of work, technology, people and organizations.

He brings this HR community together every year with an epic global online conference.

We will discuss:

🔸Origins of the Hacking HR Global Conference & how you can participate

🔸How to build a global HR community to change the world

🔸How can better HR create a better world

🔸Human Experience Vs Employee Experience

🔸Top 5 HR challenges of 2021

🔸Importance of Addressing Mental Health & Well-Being in the Workplace

🔸Top 5 HR trends of 2021

Here are my Top 10 #ContentTips as we roar into 2021!

Over the last year, I've been posting LinkedIn Content Creation tips every week.

You can now find them all on my YouTube channel so hit that SUBSCRIBE button in YouTube to get my latest updates.

Here's my Top 10 #ContentTips videos:

🔔1. How to Start Small in Content Creation

🔔2. Gather your Top 10 FAQs

🔔3. Overcoming Fear of Videos

🔔4. Four Types of Learning Styles

🔔5. Create for the Head & Heart

🔔6. How to Make Lists

🔔7. #10Tips10Days: my favorite LinkedIn campaign from Jake Jordan, Lila Smith, Kira Day and Bobby Umar

🔔8. Importance of your Origin Story

🔔9. Four Purposes of Content

🔔10. Three Parts of a Post

How do you tell a memorable story through video?

Elena Valentine is an expert in leveraging video stories in the workplace.

As the CEO & Co-Founder of Skill Scout Films, she's helped clients like Nike, American Airlines and McDonald's engage candidates and employees through video stories.

Join us as we explore the topic of "How I Create Video Stories for Iconic Brands with Elena Valentine"

🔸 How she got started in storytelling

🔸 Role of Video Storytelling in Attracting, Engaging & Retaining Talent

🔸 Video Storytelling Vs Job Descriptions

🔸 5 Elements of a Powerful Story of Work

🔸 Full-scale video production vs DIY workplace videos

🔸 5 Questions to Tell Better Stories

🔸 How to attract iconic brand to work with

Don’t just make a point. Use stories to illustrate your points.

Stories build trust.

Stories build relationships.

Stories connect with audiences.

I can make a point about being passionate about supporting girls and women in technology.

However, that’s not enough.

I also want to support my point with a story:

Growing up, I loved math and science. I was a total geek.

But I didn’t know what a career looked like with that passion.

It wasn’t until a female engineer came to my high school and spoke about the many facets of engineering that I realized how I can apply my love of math and science.

This stranger changed the trajectory of my life.

Back in 1998, only 25% of my engineering class were females. Today, that statistic is not much higher, if not lower.

So whenever I have opportunities to speak with girls about a career in technology or support them in some way, I rarely say no.

Notice the power of a story.

Go ahead, tell your stories.

Share your experiences.

I guarantee it will stay with people much longer than a singular point.

What does it mean to have a thriving career and how do sales skills relate to that? How do you find your purpose?

Jay Maymi, CES is a Radio Talk Show Host, Entrepreneur, Author, Speaker and Sales Psychology Expert. We are going to talk about how his background in the arts and psychology has led him down many avenues and how he's merged his talents into a thriving career in speaking and sales coaching.

Join us on as Jay shares How I Create a Thriving Career and we discuss:

🔸 How to discover your ultimate purpose during career transition

🔸 What defines a thriving career

🔸 Why is sales skills so important to our career

🔸 Why is an understanding of psychology so important in sales

🔸5 tips for sales success

🔸 Lessons learned from being a speaker and radio show host

Content may be King🤴🏻 but Engagement is Queen 👸🏻

Don't underestimate the POWER OF COMMENTS.

By commenting on other people's feeds, it's an effective way to start networking with content creators, potential employers, potential colleagues, thought leaders, industry experts, potential clients and much more.

Reply to every comment that you get on your own post too. It helps to build rapport and a relationship with your audience. It's a great way to engage your LinkedIn community.

Comments can lead to messages, which lead to phone calls, and even jobs and clients.

I've met wonderful connections, job candidates, clients, collaborators, partners, vendors and friends - all starting from a simple comment.

Spend 10-20mins a day commenting and you'll start to see your network and influence grow.

Do you remember the first sports game you saw live? Or the first music concert you went to as a teenager? It's a memorable experience.

There's no doubt that sporting events, trade shows, concerts, conferences, and all our favorite events have been impacted with COVID. So how are organizers bringing back events and continuing to create extraordinary guest experiences?

Join me as I chat with Sarah Mathis, Director of Fan Experience at the Jacksonville Jaguars and Mark Herrera, Director of Education & Life Safety at International Association of Venue Management to discuss:

Upcoming International Association of Venue Managers' GuestX Conference
Unexpected 2020 Learning Lessons for Venues
Impact of COVID on football games and Jacksonville Jaguars
How to continue to create exceptional guest experiences in 2021
How to keep events safe and secure

Do you know what is the biggest problem that I see people facing when starting their #contentcreation journey?

They don't know how to get started.

They don't know what to talk about.

They don't know how to organize their expertise into micro-content.

An easy and quick method is to hop on the #10Tips10Days campaign that my dear friends, Lila Smith and Jake Jordan, along with Bobby Umar and Kira Day created 3 years ago! All credit goes to these 4 amazing people for coming up with such a brilliant idea.

I think it is one of the most successful campaigns on LinkedIn (the other one being #LinkedInLocal). I highly recommend it to get started.

Have you planned your Marketing Strategy for 2021?

Join me on this week's show as I chat with Brad McCormick, past President of the American Marketing Association-DFW, Principal at 10 Louder and Adjunct Professor of Digital Marketing at Southern Methodist University.

We will talk about

marketing myths
traditional marketing vs digital marketing
ads vs no ads - where to spend your marketing dollars in 2021
marketing strategies for small, mid-size and enterprise organizations

Are you waiting for permission to create content?

If you want to achieve greatness, stop asking for permission. - Anonymous

When we’re growing up, we waited on permission from our parents and our teachers.

When we’re older, we feel like we need permission from our bosses or peers or whatever makes us hesitate before we do something.

But what if I challenge you to give YOURSELF the permission to:

❗️Share your message

❗️Create videos

❗️Find your voice

❗️Be real

❗️Be authentic

❗️Be courageous

❗️Be powerful

❗️#DoItScared

❗️Move forward even when you don’t know all the answers

❗️Learn along the way

❗️Make mistakes

❗️Do what you’ve always wanted to do

❗️Speak up

❗️Create content

Are you ready to go for it?

Networking in the Digital Age - with Mike Rochelle & Chuck Vandeweel

Join us as we discuss:

🔸 Review of 2020 Technology Events

🔸 What's worked and hasn't worked in networking events during this pandemic

🔸 Are virtual events the new normal?

🔸 How to build a network that become event guests, clients and employers

🔸 How to build an association of technologists

🔸 How to serve a community of technology professionals in career transition

🔸 Networking Tips and Advice - especially for technologists

“Customers don’t generally care about your story. They care about their own.” That quote is from the book, “Building a Story Brand”, by Donald Miller .

It’s where I first learned about the concept of “The Hero’s Journey” and it’s one of my favorite marketing books.

It profoundly changed how I view my clients.

The CLIENT is the HERO of the story. We, as coaches & consultants, are their GUIDE on that journey.

The book asks: 1. What does the hero (client) want?

What is opposing the hero (client) getting what they want?
What will happen if the hero (client) does or does not get what they want?

What makes a live show successful? How do you build and serve a community?

🎙 Trevor Houston , Mark Elder and Foster Williams have built a big community connecting employers, career coaches, recruiters, industry experts and job seekers over the last 3 years. They are tireless in their efforts to provide support to those in career transition.

Their weekly #WhoYaKnow Job Networking show is now across multiple platforms with hundreds of of people tuning in LIVE. Their audience is always super engaged and welcoming.

I've know them for many years now and they're used to being the hosts.

We'll discuss:

Their own career transitions
How they came up with the #WhoYaKnow show idea
How they've evolved the show - How they maintain consistency & persistence
How they built such an engaged community
Do's & Don'ts of Job Search
Top Career Resources

Do people know WHO you are?

What are your core values?

What do you find important?

What is meaningful to you?

As you create content and share tips & advice on your industry, it’s also important to share with people who you are.

A great way to do that is to define a set of values, at least 5 values that describe what’s important to you.

I value

🔸connection

🔸community

🔸collaboration

🔸honesty

🔸empathy

🔸creativity

🔸trust

Whenever I can, I incorporate those words into my content. I also make sure that I hold myself to those standards. So as you go forth and create content, ask yourself what your values are and weave those words into your posts.

How do you turn a passion for coffee ☕️ and cookies 🍪 into a profitable business?

Join me with two creative and resilient guests as they share their journey in turning their passion into a business.

Alexis Ruddock transformed from real estate agent to stay-at-home mom to owner of Sweet Frosted Cookies and now she's serving Fortune 500 companies with her cookie decorating classes.

Chris Stana ☕️ went from a degree in Political Science to owning a mobile coffee bar business that serves corporate events and conferences. Their passion for their craft is infectious and they have so many useful tips and advice to share of their journey.

Tune in as we discuss:

🔸 Career Transformations

🔸 How COVID affected their business and their pivots

🔸 How to turn a passion into a profitable business

🔸 How to package services into corporate offerings

🔸 How to elevate customer experiences

🔸 3 Tips for Great Coffee and Great Cookies

🔸 The Importance of Continuous Learning

Do you have consistent #fonts and #colors for your brand?

It’s important to develop consistent font styles and colors for your brand, even if you’re a solopreneur.

Fonts and colors evoke feelings and thoughts around your brand.

Different colors have different meanings attached to it.

Fonts also evoke different styles: modern, traditional, creative, fun, technical, soft and so much more.

Are you struggling with communications? Want to say things better? Don't know how best to express yourself?

Then join me with Lila Smith, #SayThingsBetter creator, communications specialist and coach.

This is part of my #Creativity and #Business series.

We'll discuss a variety of topics including:

🔶 Her career transformation from professional actress to communications specialist

🔶 Challenges people have with communications in business

🔶 What does it mean to "share deeply"

🔶 5 Tips to #SayThingsBetter

🔶 How to "Verb Your Values"

🔶 Her journey on hashtag#LinkedIn and why I think she is the Comment Queen!

Are you fearful of getting on video? When you first start doing videos, fear is likely going to stop you.

Here's 5 tips to overcoming the fear:

🔶1) Trust Yourself - Know that you have something of value to share, you have a message that someone needs to hear. It doesn't matter what level you're at, you are enough.

🔶2) Focus Out, Don't Focus In - When we focus in, we're worried about how we sound, how we look, whether we'll be judged. When we focus out, we ask ourselves how can we help somebody today, how can we say something to be of service.

🔶3) Practice - Practice, practice, practice. Walk around the house and record yourself. Stare at that black dot on your smartphone, stare at your webcam when you speak.

🔶4) Do It With Someone Else - Interview someone on video or record the Zoom session. Make it a question & answer format. You don't need to do it alone.

🔶5) #DoItScared - The fear never really goes away. Lean into the discomfort and do it anyways.

How do you continue to thrive at work given the challenges of virtual events and remote work?

Join me as I explore these topic with Maisa Roberts of Corinium Global Intelligence and Will Leahy and Madison Artist.

We'll discuss:

🔸 Pivots needed in the #events industry with COVID

🔸 Challenges that turned into opportunities

🔸 Challenges that GoDaddy employees and customers faced during this pandemic

🔸 Changes to leadership initiatives

🔸 How to shape culture and grow #talent virtually

🔸 How to onboard new hires virtually

🔸 How to build community remotely

🔸 Career Advice & Finding Jobs with Big Brands like Virgin Orbit, GoDaddy, Hulu, Apple and Tesla

When you’re stuck for content ideas, make a list! Your head is full of knowledge, experiences and thoughts but you’re not sure how to organize them into content for posting.

Organize your expertise into lists.

📋 Lists are a great way to break down your content into easy to consume information.

For example:

🔸 7 Best Practices for . . .

🔸 3 Mistakes to Avoid when . . .

🔸 5 Ways to Improve . . .

🔸 10 Tips to . . .

🔸 3 Lessons I Learned to. . .

These are all great headlines for content:

▶️ Blog articles

▶️ LinkedIn articles

▶️ Videos

▶️ Images

▶️ PDF slides

▶️ White papers

So, that next time you’re stuck, organize your content into lists.

How do those influencers make money on #YouTube? Is it too late to get started on the #YouTube platform?

Join me with Scott Simson , CEO of Video Marketing World, who has 395K+ subscribers and 120M+ views on the platform as we discuss:

🔸 Why is YouTube still so relevant?

🔸 Myths of YouTube

🔸 Is it too late to get started on YouTube?

🔸 How to stand out from the crowd?

🔸 5 Tips to Getting Started on YouTube

🔸 Importance of thumbnails and titles

🔸 Case Studies

🔸 How to monetize your YouTube channel?

What have you learned from your mistakes?

I look back at one of my early videos from 3 years ago and highlight 5 mistakes and the lessons learned when it comes to recording #videos:

❌ Bad audio - Audio is so important. 🎤 Even more than video. At the very least, make sure you have a lapel mic to give you clear & crisp sound.

❌ Image not focused - If there’s a speaker, make sure the face is focused. On a smartphone, tap on the face of the subject to focus. 🔎 Backgrounds can be slightly blurry.

❌ Recording outside - Unless you have a great mic, external noises can be distracting. I recorded beside a construction zone with beeping trucks! 🚛

❌ Distractions - Windy conditions and external factors can leave us flustered. It was cold and the November wind 💨 was whipping my hair into my face. I was already nervous so it got distracting! Find calm conditions to ease your nerves.

❌ Mispronunciations - Make sure you pronounce your guests names properly & practice. I was so nervous. If you say it wrong, then correct yourself on camera. 🤦🏻‍♀️

🛑 What mistakes did you make starting out on video and what lesson did you learn❓❓

Join me as I discuss with the leaders of Women Leading Technology Sorority , Kelly Flowers , Tiffany Williams Evans and Alli Onni, MSc. :

🔸their journey and passion for technology

🔸their mission to help young ladies at an early age to map out a future in the technology industry

🔸Challenges of exposure to technology

🔸Myths of Technology

🔸Importance of Science, Technology, Engineering, Arts, Architecture & Math (S.T.E.A.A.M.)

🔸How technology skills has become core life skills

🔸Women Leading Technology University

🔸Servant Leadership in Diversity & Inclusion

🔸How YOU can get involved

Does your content need a refresh?

Here’s some ideas:

✅ Change up your colors

✅ Change up your font styles

✅ Use different graphics & images

✅ Talk about a new topic within your industry

✅ Switch up your formats (e.g. move to text posts, or photos, or video, or PDFs) . Here’s 8 different types of content: https://lnkd.in/gkYfCwd ⏰

How to help corporate yes girls make a leap - Christy Metcalf and Jess Sato are the Co-Founders of 2 Smart Girls, who are on a mission to "help corporate yes girls confidently leap from their 9-5 and build wildly successful businesses."

Join us as we discuss:

🔸 Their background & career transformation

🔸 Their lightbulb moment and a $54,000 phone call

🔸 How they set up their business 🔸 Why they're so compelled to serve women

🔸 Questions that kill your dream & other limiting beliefs

🔸 7 Steps to Make a Major Career Change

🔸 Importance of Collaboration

🛑 Sometimes we have to start before we’re ready.

We think we need one more course, one more degree, or we need to study more, get permission, and so much MORE before we’re ready to tackle something. What even determines that we're "ready"❓

That especially applies to #contentcreation and #video.

One of my favorite quotes is from Theodore Roosevelt: “It is not the critic who counts; not the man who points out how the strong man/woman stumbles, or where the doer of deeds could have done them better. The credit belongs to the man/woman who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself/herself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he/she fails, at least fails while daring greatly, so that his/her place shall never be with those cold and timid souls who neither know victory nor defeat.”

If you’re on the fence, take a deep breath and start before you’re ready.

How to shatter your limiting beliefs? LinkedIn Live with Jennifer Beitz, Life Coach at Jen-U-Ine Conversations

🔸How to recognize that call to find your voice & act on it

🔸How to handle negative talk 🔸What happens when you challenge the status quo

🔸How to shatter our limiting beliefs

🔸Internal Mindset Vs External Approval

🔸Fixed Mindset Vs Growth Mindset

🔸Self Awareness Towards Next Steps

🔸5 Questions We Should All Ask Ourselves

Not sure what to post on #LinkedIn? Use these 4 content categories to guide you . . .

🔶1. EDUCATE - These are posts that give advice, tips, best practices, insights, frameworks, etc. This post here is an example of an educational post. This is a core type of LinkedIn content.

🔸2. INFORM - This is where you inform people of upcoming events, conferences, webinars, live shows, launches, networking, etc. It can be your own events or you're sharing an event that would be of interest to your network. Share the date, time, venue and details.

🔸3. INSPIRE - This is where you talk to people's hearts. Share quotes, stories and lessons that inspire, offer hope, spread positivity & motivate. Share a challenge you overcame. Share a quote that always lifts you up.

🔸4. ENTERTAIN - Make someone laugh & smile. Get creative & share an idea in an entertaining way. This always leaves an impression on people. Use a cartoon, illustration, music, art and whatever sparks your creativity.

Whenever you're at a loss of what to post, remember these 4 purposes.

The Art & Science of Infographics - Creativity and Business Series with Brian Wallace LinkedIn Live Show Episode #26

Career Transition
CTO to Entrepreneur
Don't quit your day job just because you have a dream
What is an infographic
His top 5 most popular infographics & resulting benefits
Importance of visual storytelling
What sparks creativity for infographics
Data research for infographics
Why is it important to tie in emotion to infographics
How he attracted Fortune 500 clients

How do you get better as a content creator?

By making incremental improvements every time you post.

"Atomic Habits" by James Clear is one of the best books I've read on habit formation.

I've applied it to my content creation journey and so can you.

The trick is NOT to change by leaps at one time but to make tiny changes consistently that add up to remarkable results.

📶 Start with your smartphone.

📶 Then get an inexpensive lapel microphone and ring light.

📶 Then plan out your weekly content calendar.

📶 Enhance your background setting.

📶 Hire a coach to help with your content planning and branding.

📶 Use inexpensive editing apps to edit your own videos.

📶 Enhance the graphics, add music, add text overlays.

📶 Hire a video editor to do more complex video editing.

📶 And so much more . . . When you start, don't worry about having everything right.

Make incremental 1% changes each time you post and before you know it, you'll have remarkable results!

How to monetize creativity and art? LinkedIn Live with Volta Voloshin-Smith - Episode #25 Join us as we discuss:

Transition from the corporate to the professional artist world
Definition of Creativity - Different Applications of #Art
Different Ways to Monetize Art
Tips to get Unstuck when Creating
Importance of #contentcreation and #socialmedia
Mindset tips for Creative Entrepreneurs & Artists

How do you learn?

Earlier on in my career doing #communications and #training, I realized that people learn in different ways and it affects how long they can retain that knowledge. These techniques can also guide you in different ideas for #contentcreation :

🟧1️⃣ VISUAL These people learn by seeing. Videos, photos, diagrams, images, infographics, etc all help this type of learner.

🟧2️⃣ AUDITORY These individuals learn by hearing and speaking. Podcasts, audio books, voice messages, voice memos, etc are all great ways to cater to these audiences.

🟧3️⃣ WRITING & READING Who loves to read and take notes? This style is for you. #LinkedIn articles, blogs, shared articles, long copy posts, etc appeal to this group.

🟧4️⃣ KINESTHETIC Do you learn better by doing? I’ve seen wellness & fitness coaches do demos on this platform. Asking people to follow along by standing, moving around, holding an object, etc will get this crowd engaged. The next time you want to appeal to a different audiences, try some of these styles and switch it up.

I’m mainly a combo of visual and kinesthetic.

Merging your Profession with your Passion - Live Show #24 with Ben Fluno

Join us as we discuss the first of my Creativity & Business series:

How to merge your profession with your passion
How to find and define your specialties
What is his definition of #creativity
What sparks an idea and how to develop it
Advice on finding your passion
Importance of #contentcreation and building a brand on #socialmedia

How to make content that’s informative and connects with audiences?

Use your head 🧠 and heart 💙 What do I mean by that?

Content for the head includes information such as:

📈statistics

📊graphs

📈numbers

📊research

📈tables

📊facts & figures

We usually know this part.

However, we often forget to include content for the heart, even on a professional platform like #LinkedIn.

Content for the heart includes:

💙stories of failures and lessons

💙something heart felt

💙pain points and triumph

💙challenges and how we overcame them

💙our journeys and how we felt along the way

HEAD: For example, I often tell people about how only 3% - 5% of LinkedIn users post content on a weekly basis. Whereas 47% are monthly active users and looking around on LinkedIn. So the demand for content (47%) is so much higher than the supply of content (3-5%).

HEART I also stress the importance of sharing your lessons and leaving a legacy. Being the quiet kid growing up, I was afraid to speak up. The older I get, I more I want to lift others up and empower them to create content and share their message with the world. Talk to their hearts and heads and your content becomes richer and more engaging.

What are you struggling with when posting? Live with Fanny Dunagan, Episode #23

Here's some questions that I'll be addressing:

♦️ Why is it so important to create content?

♦️ Why is it important to build an engaged community?

♦️ What would I recommend to someone starting out who wants to regularly post video content?

♦️ How to create original content when the topic I am interested in is already well covered?

♦️ What is the best time to post video content? Are there particular days of the week that get better engagement?

♦️ Why are some generic posts so popular yet high-value & niche posts getting lower engagement?

How many of you get those irritating sales messages as soon as you connect with someone? The #LinkedIn community is about serving, engaging and learning from each other first. It's not about spamming people with your sales messages.

I want to tell you about a great tip that I got from Craig Fisher, CEO of TalentNet Media, which I support with their recruiting conferences.

It's the 5:1 Give to Ask Ratio.

Give 5 times before you ask.

✅ Create content that serves your audience.

✅ Create value for others first.

✅ Post your tips, advice and expertise.

✅ Share highlights of your best practices.

✅ Tell a business story, the challenge you overcame and the lesson learned

✅ Support other people's journeys and engage on their posts.

⏩ That's how you showcase your value and build trust with your audience along the way.

⏩ After you've given value, then ask people to check out your website, sign up for a newsletter, download a white paper, buy your products or services, etc. Give 5 times, before you ask.

Unleash Your Sales Superpower - Show #22 with Meshell R Baker, MBA, CPSP, CPSL, Sales & Confidence Coach

- Conscious Entrepreneurship vs Traditional Entrepreneurship

- Importance of Mindset and Belief when Selling

- Challenges Women Face in Sales

- 5 Tips for Sales

How long to get into the flow of content creation or any new habit?

It usually takes 3 months to form a new habit.

Creating content is a long game that takes patience & consistency.

You'll have lots of emotions going through the #contentcreation journey so recognize these 5-phases:

1) FEAR 🔶 When you start, you'll likely experience fear of the unknown, judgement, making mistakes, etc. This is normal. Despite all the videos I've created, I still got nervous doing my first #LinkedInLive video back in March.

2) FRUSTRATION 🔶 We'll also experience frustration because we’re uncomfortable, things are unfamiliar and we’re trying something new.

3) LEARN 🔶 This is when you start to learn. You research what you're trying to do, learn from books/articles/webinars/videos to get better at your new habit or hire a coach. You’ll fix your mistakes.

4) DISCOVERY 🔶 2 months in, you’re going to discover your voice, what you really want to say and who you really are. You’ll start to realize how you want to impact the world. This is my favorite phase.

5) GROWTH 🔶 You’re going to hit a new level of familiarity with content creation and you’ll get bigger and better. Every week, add little improvements.

Why is #accessibility so important and what can we do to help? Join me and Sarah McMullen, Disability Consultant and Business Development at Getting Hired as we discuss the importance of accessibility. Tune into show #21 as we discuss these important topics:

🔶 What is accessibility?

🔶 Why is accessibility important?

🔶 Examples of Accessibility Barriers

🔶 How to do an accessibility audit of your website?

🔶 Accessibility Innovations

🔶 Advice for Job Seekers with disabilities & Employers

What is the background in your videos? My #ContentTips of the Week this Monday is about background settings. When you're starting out in your #video #contentcreation journey, you'll likely go through this:

⏩1️⃣ AD-HOC / ON LOCATION When you begin, use your smart phone and record a short video clip or selfie at an event, conference, walking down the office hallway, etc.

Or you can sit at your desk at your home or office. These are all different backgrounds you can do to start off.

⏩2️⃣ HOME / OFFICE STUDIOS As you get more familiar with video and consistent with your content, then it's time to set up a home / office studio where your audio equipment, cameras, lights are always set up and you can record regularly.

⏩3️⃣ PROFESSIONAL STUDIOS If you want to further up your video game, then consider taping at professional studios like Jeff Crilley's studios at Real News Public Relations in the #Dallas area. They have professional grade equipment and behind the scenes producers to handle all the mechanics and logistics of the video shoot. All you have to do is show up and do what you do best - sharing your expertise and creating value for the audience.

As you progress, feel free to try different backgrounds and grow along the way.

How do you transform your career from one industry to another? Especially when it's from sports to business and HR. Join me on my #LinkedInLive show #20 with The D.O.P.E. Experience Guys, Salvador (Sal) D. Vergara, Jr., Romby Bryant and Javiar Collins who are launching their fresh new podcast this week talking all about "Developing Ones Perspective Everyday"!

Romby Bryant from the Canadian Football League and Javiar Collins from the National Football League (NFL) made a successful transformation to the world of business while Salvador (Sal) D. Vergara, Jr. has expertly navigated the HR industry.

We'll talk about their career transformations and transitions:

Biggest challenges transitioning from a career in #sports
Job search mistakes & advice when starting a new career
Commonalities between the world of sports and #business- Importance of giving back to the #community
Mindset rituals for job search, sports and life

3 Parts of a Post: Did you know there’s a formula to writing a post? Here’s how I break it down into 3 parts.

🔸1️⃣ HEADLINE The first sentence of your post is your headline. 🛑Make it attention grabbing so it stops someone from scrolling by! 🛑 Write it in the form of a question that you get asked a lot. Or 3 tips to ... or 5 mistakes to avoid when ... or 7 pieces of advice to ... All great ways to start a post.

🔸2️⃣ BODY The second part is the body of the post. The details or the meat of the main content. Do it in the form of a list with bright emoji bullets. Or do it in short little paragraphs with lots of spacing. It helps people to skim and capture an idea quickly.

🔸3️⃣ QUESTION / CALL TO ACTION End your post with a question asking for the audience’s input or thoughts. Or have a Call To Action (CTA) to ask them to follow, connect, sign up, attend an event or visit your website or something similar.

BONUS TIP: Don’t immediately ask people for something or to sell. Earn trust first by providing value.

Storytelling that Wins - with Sidney Diongzon, #LinkedInLive #19

How do you tell a great story? Stories have the power to inspire us, to touch our hearts and motivate us to action.

Join me as I chat with Sidney, filmmaker and YouTube content creator with over 100K+ subscribers on:

♦️ Mistakes people make on #YouTube

♦️ Importance of #StoryTelling for #corporatebranding and #employerbranding

♦️ Components of a great story

♦️ Filmmaking Tips

♦️ Camera Gear Advice - Show and Tell!

Share Your Origin Story: How did you get started? What motivates you? What’s your WHY?

Your answers to these questions form your ORIGIN STORY, which can be a

📣video post or

📣video on your website or

📣video on your LinkedIn profile in the Featured section or

📣written LinkedIn article

Your ORIGIN STORY tells people who you are.

I was the quiet kid growing up. I was a Chinese immigrant in Canada and I couldn’t even speak English so I needed English as a Second Language (ESL) Classes. I was fearful of disapproval or doing something wrong. But I had so much I wanted to say in my head.

When I got into the business consulting field, I was pushed and empowered to speak up, to present to clients and train clients. And I grew into my element.

That’s why I’m so passionate about helping others find their voice, define their brand and share their expertise.

📣 If I can do it, so can you.

📣 You have something to say and what you say matters.

📣 #ShineYourLight and share it with the world through video.

What will it take to live your life WELL? Join Joyce Odidison, MA. PCC. CTDP. Workplace Wellness Expert, Speaker, Coach Trainer and myself as we explore #Humanity and #Wellness in the Workplace.

♦️ Challenges in Today's Workplace

♦️ What is #WorkplaceWellness?

♦️ How to bring Humanity to the Workplace

♦️ Joyce's 9-Dimensional Wellness Framework

♦️ #RaceRelations and #MindsetShift

♦️ 8 Levels of Wellness

♦️ Wellness Profiles

Are you stuck for inspiration? Try listening to a piece of music.

I hit a wall a few weeks back. I was uninspired and struggling to find positivity. So I sat down and listened to music for an hour.

If you're feeling low, try listening to music.

🎼 Music lifts our spirits.

🎹 Music evokes emotion.

🎸 Music touches our hearts.

🎺 Music elevates our mood.

🎻 Music reminds us of beauty.

🎶 Music heals the soul.

One of my favorite sites for background music for videos is epidemicsound . You can find all kinds of original tracks for every mood.

So the next time you're stuck on #video #contentcreation, try listening to music.

Preparedness Beats Paranoia - LinkedIn Live #17 with Mark Herrera

♦️ Career Transition Advice for #JobSeekers

♦️ #DecisionMaking in Difficult / Unknown Situations

♦️ The Future of #VenueSafety

♦️ Importance of Front Line Staff

♦️ Analyzing Behavioral Patterns

♦️ Conscious and Subconscious Mind

♦️ The Loop - Decision Making Technique

♦️ Importance of #Empathy

Are you a cautious person?

Do you study, research and think things through before jumping in? I take small steps and then build up from there.

There’s nothing wrong with starting small. The trick is to constantly take action though.

For those of you that are cautious to post content on LinkedIn, I suggest you start small and move up these phases of content:

1️⃣ Comment - Not sure what to post? Just start by commenting on posts from content creators that you enjoy and that tie into your industry.

2️⃣ Share Articles - Find articles that reinforce your expertise, that you find interesting, that would be of value to your target audience. Share them from The New York Times, Forbes, Fast Company, industry sites, etc.

3️⃣ Text Posts - You have 1300 characters to type something. Do this especially if you like writing short form written content.

4️⃣ Image Posts - Take photos of events you attend, people you meet, books you’ve read and tie it to your expertise and pieces of advice.

5️⃣ Video - Once you’ve worked your way through 1️⃣, 2️⃣, 3️⃣, and 4️⃣ then try your hand at video!

How to Build a Powerful LinkedIn Profile with Terry Sullivan, MBA:

♦️ What is a LinkedIn Brand?

♦️ Tips to Build Your LinkedIn Brand

♦️ What is Social Selling and how is it different from Social Media?

♦️ Steps of Social Selling

♦️ Importance of Content Creation for your Personal Brand

DO's ✅ and DON'Ts ❌ of Workplace Fashion and Video Calls - Live with Hanis Hussey:

♦️ How to take a great profile photo with your smart phone

♦️ How to dress for video calls and interviews

♦️ Styling tips for Women

♦️ Do's and Don'ts with Men's Fashion

♦️ Importance of Content Creation for your Personal Brand

How to Build an Engaged Audience - LinkedIn Live with Elizabeth Westbrook:

♦️ Mistakes people make when trying to build an audience

♦️ The importance of commenting and how to do it properly

♦️ Advice on how to build an engaged audience

♦️ Tips on how to build trusting relationships with your connections

♦️ How to promote #positivity, #joy and #hope during these challenging times

The Case for a Chief of Staff - LinkedIn Live with Bryon Morrison:

♦️What is a Chief of Staff?

♦️How is the role different from an Executive Assistant?

♦️Value of #servantleadership

♦️Top 3 challenges that leaders face

♦️His favorite #projectmanagement and #organization tools

♦️How to save time for hashtag#leaders?

♦️How to prioritize for #businessowners?

♦️How to scale for #entrepreneurs?

Secrets of Getting Covered on the News - LinkedIn Live with Jeff Crilley:

♦️Top challenges in the PR world right now

♦️Secrets to getting on the news

♦️Do's and Don'ts when you're on the news

♦️Coaching through imposter syndrome

♦️Jeff's amazing studios that he's built in Dallas

♦️Why is creating content so important right now

Lifestyle Tips for the Workplace & Home - LinkedIn Live #11 with Keyana and Kenya Vaughn

♦️Hair and makeup tips for video calls

♦️Communication tips for interviews

♦️Femininity in the workplace

♦️Energy boosting foods

♦️At-home exercises to energize us

♦️Advice for lifestyle content creation Join me and Keyana and Kenya Vaughn on this fun show today!

What are the secrets to finding #remotework? Join me with Jordan Carroll as we discuss:

♦️What is the definition of remote work and how has it evolved

♦️What is the biggest struggle job seekers have right now

♦️3 Ways to Find Remote Work Opportunities on LinkedIn

♦️How can job seekers stand out for remote jobs

♦️What is the future of remote work

♦️How to foster a culture of remote work in an organization

Overcoming Anxiety of Video with Amanda Horvath:

♦️How to minimize anxiety of being on video

♦️How to define your on-camera personality

♦️How to overcome being overwhelmed by video

♦️How do you beat imposter syndrome

♦️Why aren't there more female content creators

♦️For content creators that have been doing it for over a year, how do you overcome burnout

♦️How to show up differently on different platforms like YouTube, Instagram and LinkedIn

How do you continue great #customerservice when your business is curbside or delivery only? I can't think of a better person to answer this question than Paul Reiser, President of Reiser Group Management, which owns and operates 38 Sonic Drive-Ins across 4 states.

We discuss:

♦️Key challenges the hashtag#foodandbeverage industry is facing

♦️Advice and tips for better curbside customer service

♦️What defines great customer service

♦️How do you strive for consistent customer service

♦️Key challenges leaders are facing

♦️Strategy advice for leaders right now

♦️3 tactical things leaders can implement

♦️Career transition & hashtag#jobsearch advice for hashtag#executives

♦️Importance of hashtag#videocontent and hashtag#branding

♦️Challenges he sees for entrepreneurs during this pandemic

♦️Top 3 things he suggests for entrepreneurs right now

♦️How do you sell to people when they're not willing to spend

♦️How entrepreneurs can WIN now

♦️Don's content creation journey as an entrepreneur

♦️Why is video content marketing critical

entrepreneurship #jobsearchstories #contentcreation #videomarketing#marketing #business

Bring your #supplychain questions as I explore these topics with Richard Seel, Managing Director at delaware North America . Below is the replay and time stamps of different topics:

♦️6:28 - Top 3 challenges in supply chain and warehousing

♦️12:00 - How supply chains need to adapt during #COVID19

♦️16:20 - How small and mid-size companies may have an advantage in adapting during these challenging times

♦️17:39 - Quickchange Case Study of Adaptability

♦️21:25 - How organizations need to plan their warehouses differently due to #socialdistancing

♦️24:00 - Disruptions in supply chain

♦️25:57 - How do supply chains restart after the crisis

♦️30:24 - How do we do a better job with getting the PPE where it is needed?

♦️32:20 - Richard’s content creation journey as a technology professional

♦️42:00 - How do we demand plan and forecast in the next season?

Learn my takeaways from Video Marketing World 2020!

00:00 Overview of Video Marketing World

02:35 - Scott Simson – Hero’s Journey Post 0

4:50 Mark Cuban – Biggest Mistake people make – copying others

08:30 Lutia Petrucci – Connection. Not Perfection.

13:44 Ethan Beute – Video emails – Bombbomb

16:30 Tim Schmoyer - Fastest way to grow your channel - Collaboration

21:40 Richie Norton - Your Business Model is a Reflection of Your Life

25:40 James Dayton - First 3-10 Seconds of Your Video is Most Important

30:50 Qu Harrison Terry – Be Consistent

Agenda:

♦️What is the Gallup #CliftonStrengths?

♦️How can we leverage our Strengths at Work? With our job search? With Branding?

♦️How can we leverage our Strengths at Home?

♦️How can we build self awareness and leadership? How to be predictable in unpredictable times?

♦️How to leverage our Strengths for content creation?

♦️Upcoming Events

♦️Giveaways & Prizes!

linkedinvideo #entrepreneurship #strengthsfinder #contentcreation #jobsearchstories #shineyourlight

Follow along to learn more about phasing in LinkedIn content if you are any bit nervous!

Notable TimeStamps:

3:50- The Perfect Week Formula

9:07- Content Creation

12:03- How to Phase in Content (5 Steps)

19:18- LinkedIn Live

20:15- Career Resources

25:41- Video Marketing World

29:54- Fanny Dunagan YouTube Channel

32:42- Questions and Answers

I got approved for #LinkedInLive!

Here's the timestamps of different topics including #contentcreation tips and #jobsearch resources:

🔺3:50 My 3 Content Creation Tips during this time

🔺11:45 #WhoYaKnow Job Networking Show with 🎙 Trevor Houston, Mark Elder & Foster Williams ►

🔺12:58 #VideoMarketingWorld Virtual Conference with Scott Simson

🔺14:24 How often to post? Jennifer Telfer

🔺16:41 What do I advise against in content creation? Liza Engh

🔺19:57 How to dress professionally for Zoom Video Communications? Hanis Hussey

🔺21:34 #SOSSummit for Job Seekers with Evangelia Leclaire

🔺23:39 Why it's important to take action right now?

🔺28:33 Career Resources with Foster Williams ► at www.search4uinc.com

jobsearchstories #contentmarketing #jobsearchadvice #jobsearchtips