Brave and Boss Entrepreneurs: Recent Episodes
Kristi Soomer
Brave + Boss is designed to help purpose-driven eCommerce bosses level up your businesses! I'll help you stand out in the sea of competition, make a plan and grow your online store to new heights. Through running my 7-figure ethical clothing brand, I bring a unique combination of my real-world experience of what works in scaling your online business. Let's get your mindset + business right. You've got this.
If you’re looking to build a strong community around your brand, this episode is for you. I chat with Elizabeth Joy, founder of Conscious Life & Style and owner of Conscious Fashion Collective, about her journey from sustainable fashion blogger to community builder. Elizabeth shares practical tips on fostering connections, creating impactful content, and developing long-term influencer partnerships. Whether you're growing a brand or seeking deeper customer engagement, this episode will inspire you to think differently about how you connect with your audience and scale your business.Resources:Learn more about Conscious Fashion Collective: https://consciousfashion.co/Sign up for the Conscious Fashion Collective newsletter: https://conscious-fashion-collective.ck.page/newsletterConscious Fashion Collective Instagram: https://www.instagram.com/consciousfashionYou can find Elizabeth Joy on Instagram here: https://www.instagram.com/consciousstyle****For a complete breakdown of the episode, visit: https://www.kristisoomer.com/blogs/ecommercemaven/growing-through-connection-how-elizabeth-joy-built-a-thriving-sustainable-fashion-communityWebsite: www.kristisoomer.comInstagram: www.instagram.com/kristisoomer
If you're ready to turn one-time customers into loyal subscribers, this episode is for you. I chat with Sarah Williams, founder of Launch Your Box, about how she built a multimillion-dollar subscription box business. Sarah shares her journey from owning a small gift shop to scaling a thriving eCommerce business, offering actionable tips on creating a unique customer experience, building community, and generating consistent recurring revenue. Whether you're considering launching a subscription box or looking to scale, this episode is packed with valuable insights.Resources:Learn more about Sarah Williams, her coaching programs, and her book: Visit https://www.launchyourbox.com/Instagram: Follow Sarah Williams at https://www.instagram.com/howtostartasubboxGet Sarah’s book One Box at a Time: Visit https://www.launchyourbox.com/one-box-at-a-time****For a complete breakdown of the episode, visit: https://www.kristisoomer.com/blogs/ecommercemaven/unlocking-the-power-of-subscription-boxes-marketing-scaling-and-satisfying-customers-with-sarah-williamsWebsite: https://www.kristisoomer.comInstagram: https://www.instagram.com/kristisoomer
If you're tired of chasing vanity metrics and ready to transform your social media strategy, this episode is for you. I chat with Laura Sinclair, founder of The LJ Social Agency, about going beyond likes to create content that drives real action. Laura shares her journey from corporate marketing to running a successful social media agency and offers actionable insights on showing up authentically, leveraging collaborations, and understanding your audience. Whether you're struggling to find your brand's voice or looking to refine your strategy, this episode is packed with valuable takeaways.Resources:Learn more about Laura Sinclair, her retreat, social media agency, and podcast: Visit https://www.laura-sinclair.com/Instagram: Follow Laura Sinclair at https://www.instagram.com/itslaurasinclairFull Show Notes: For a complete breakdown of the episode, visit https://www.kristisoomer.com/blogs/ecommercemaven/beyond-likes-transforming-your-social-media-strategy-with-laura-sinclairConnect:Website: https://www.kristisoomer.comInstagram: https://www.instagram.com/kristisoomer
If you’ve ever felt the weight of entrepreneurial loneliness, then this episode is for you. In today’s episode, I’m sharing my personal journey through the isolation that many founders face and offering practical strategies to build a supportive network around you. Whether you're feeling the strain of being a solo founder or just looking for ways to connect with like-minded entrepreneurs, you’ll find valuable insights here.As business owners, we often focus solely on growth and profitability, but what about the mental and emotional challenges? Today, I delve into the importance of community, mentorship, and collaboration. Learn how joining programs like Marie Forleo's B-School, participating in online communities, and even forming masterminds can transform your business and personal well-being.We’ll discuss the different levels of support available, from free online groups to paid mentorship programs, and how each can play a crucial role in your journey. If you’ve ever felt isolated in your entrepreneurial path, this episode will provide you with actionable steps to find your tribe and thrive.Resources:The Forum: A mentorship program for Canadian entrepreneurs. https://www.theforum.ca/Marie Forleo’s B-School: An online business program that was transformative for me. https://shorturl.at/1ULFvWorkspace Six: A free Slack community for eCommerce brand owners. https://www.workspace6.io/My eCommerce Facebook Group: Join my community for eCommerce entrepreneurs. https://www.facebook.com/groups/braveandbossMy Coach, Hina Khan's Amplify you - the Rise program. https://shorturl.at/KfhPu****Full Show Notes: https://www.kristisoomer.com/blogs/ecommercemaven/dont-build-it-alone-a-guide-for-founder-lonelinessConnect:Website: https://www.kristisoomer.comInstagram: https://www.instagram.com/kristisoomerMarie Forleo’s Free Workshop: "From Scratch to Millionaire: Get the 3-Part Playbook to Build a Profitable Business - Fast" Sign up for this free, invaluable workshop happening next week! https://shorturl.at/1ULFv
Want to reach your revenue goals and skyrocket your eCommerce success? In this episode of the eCommerce Maven Podcast, I break down the eCommerce Growth Formula to unlock access to 'the how' of achieving your revenue goals. Whether you're starting out or refining your strategy, get actionable insights and practical tips to set and achieve your growth goals.👉 Learn how to:Boost your conversion rate.Increase your average order value.Drive more traffic with proven strategies.Set and track realistic goals for success.Join me as I share expertise and real-world examples to guide your growth strategy. Don’t miss the essential tips and resources to transform your eCommerce journey.Ready to elevate your eCommerce game? Press play now!📌 Click through to the show notes for resources mentioned in this episode, including the Goal-Making Calculator and coaching offerings.https://www.kristisoomer.com/blogs/ecommercemaven/how-to-reach-your-revenue-goals-with-the-growth-formulaLet's grow your impact and income together! 🚀
In this episode of the eCommerce Maven podcast, I share essential strategies for planning, executing, and marketing a successful big sale event. With the challenges of 2024 impacting many ecommerce businesses, I'll show you how to use sales events to manage inventory and boost revenue. Learn how to set clear objectives, implement effective discount strategies, and navigate the logistics of a big sale. Whether you're looking to clear out excess inventory or hit a specific revenue goal, this episode provides the roadmap you need. Tune in and discover how to turn your sales events into powerful growth drivers for your business! 🚀💡Full show notes + all resources mentioned are available here: https://www.kristisoomer.com/blogs/ecommercemaven/maximizing-success-how-to-plan-execute-and-market-your-big-sale-event
Feeling like you'd love more stability in your eCommerce business? Why not give Wholesale a go! Wholesale has gotten a bad rep in the last decade due to the over glamourized popularity of "DTC" eComerce. Join us and Wholesale Expert, Uchechi Ezurike-Bosse as she shares her blueprint for mastering wholesale. No matter what size your business or product you sell, there's an opportunity for you to sell more in bulk, and balance out your business.You can find Uchechi on Instagram at https://www.instagram.com/uchechi.ezurike.bosseTo learn more about Uchechi's Wholesale Mastery program, visit: https://shorturl.at/1jx2wFor the full show notes and all the resources mentioned visit:https://www.kristisoomer.com/blogs/ecommercemaven/mastering-wholesale-uchechis-blueprint-for-ecommerce-expansion
Welcome to the third episode of season eight where we explore productivity strategies for small business owners who aim to achieve more with less stress. If you're tired of feeling pulled in 18 different directions, then this episode is for you!This discussion is not just about traditional productivity tips; it’s about transforming how we think about work and efficiency in our ecommerce businesses. For links to all the resources mentioned, head to the show notes here: https://www.kristisoomer.com/blogs/ecommercemaven/how-to-maximize-your-productivity-without-burning-out
The ultimate antidote to figuring out how to survive in a difficult economic climate- this week's episode focuses on how to THRIVE instead. I'm sharing on the Ecommerce Maven podcast 5 ways to shift your perspective and get back on track to growth in your product-based business. For full show notes, visit: https://www.kristisoomer.com/blogs/ecommercemaven/5-ways-to-thrive-in-an-economic-downturn
Dive into the latest episode of the eCommerce Maven podcast, where we explore crucial strategies to help your business thrive during an economic downturn. This episode is packed with actionable advice on managing cash flow, optimizing inventory, generating revenue, cutting costs, and adjusting pricing strategies. Whether you're a seasoned business owner or just starting out, these insights are designed to fortify your business against the challenges of today's economic climate. Join us as we share personal experiences and practical tips that can make a real difference in your operations. Tune in now to learn how to navigate these turbulent times and keep your business afloat and thriving. For detailed show notes and resources, https://www.kristisoomer.com/blogs/ecommercemaven/5-ways-to-survive-an-economic-downturn
Are you gearing up for the biggest retail event of the year? If not, then it's time to get your Black Friday game plan sorted. Join me as I share my 5-step process for planning a black friday that's profitable, sustainable and aligns with your brand's values. We'll dive deep into understanding your customers' behaviour, aligning your offers, executing promotions seamlessly, and optimizing your efforts. It's never too late to start strategizing for Black Friday. Let's make this holiday season your most profitable yet! For more resources, check out the show notes: https://www.kristisoomer.com/blogs/ecommercemaven/master-black-friday-this-year
Join us as we delve deep into an enlightening conversation with Marie Forleo, creator of the game-changing Time Genius program. Forged from personal struggles with time management, productivity, and work-life balance, Marie's unique philosophy values time as our most vital resource. Diving into her approach, we explore the insidious cycle of 'never enough,' that many entrepreneurs experience, and discuss how to use time effectively for both business growth and personal fulfillment. Learn more about Marie + get the link to sign-up for her FREE Time Genius workshop at: https://shorturl.at/glMW7 full show notes here: https://www.kristisoomer.com/blogs/ecommercemaven/work-less-make-more-say-goodbye-to-time-stress-with-marie-forleo
Master the Money Game: learning to triumph over your eCommerce inventory and finances with Alyssa Lang of Magnetic Bookkeeping and Consulting, as well as Workflow Queen. For more details visit the show notes at: www.kristisoomer.com/blogs/ecommercemaven/master-the-money-game-triumph-over-ecommerce-inventory-and-finances-featuring-alyssa-lang
Curious if your product is priced too high or too low? In this episode of the Ecommerce maven podcast, I shared tips on how to know if you've priced your product right. Find out what you need to consider when evaluating your pricing strategy. For more details visit the show notes at: https://www.kristisoomer.com/blogs/ecommercemaven/is-your-product-priced-right-heres-how-to-find-out
What does your New Customer Acquisition percentage look like? In this episode, I go through the nuts and bolts of new customer acquisition, repeat rate, why the new customer percentage metric really matters, and some tips on how to track and some make it better. Check out the show notes for all of the resources mentioned: https://www.kristisoomer.com/blogs/ecommercemaven/the-1-predictor-of-growth-in-your-ecommerce-store
Take your Shopify store to the next level! In this episode, we share the top 10 essential apps every Shopify store needs to run smoothly in 2023.Check out the full show notes at: https://www.kristisoomer.com/blogs/ecommercemaven/the-top-10-apps-your-shopify-store-needs-in-2023
Let’s delve into the core elements of a high-converting product page and reveal the secrets behind creating a customer experience that leads to sales. We break down the anatomy of a winning eCommerce product page and share expert tips to help your online store turn browsers into buyers. For all the links, check out the show notes: https://www.kristisoomer.com/blogs/ecommercemaven/conversion-goldmine-the-anatomy-of-top-converting-ecommerce-product-pagesWant to stay connected? Join me on Instagram: https://www.instagram.com/kristisoomerLove this episode? Rate and review!
Discover 10 powerful niche marketing strategies to captivate your target audience and dramatically boost your eCommerce sales.For all the links, visit the show notes: https://www.kristisoomer.com/blogs/ecommercemaven/10-ways-to-master-niche-marketing-captivate-your-target-audience-and-boost-your-ecommerce-salesWant get coached by me? I'm opening up a few spots in next few months for 1:1 coaching. Visit kristisoomer.com to learn more.
Are you struggling to crack the code on Facebook Ads for your eCommerce business? In this episode, I dive into eCommerce Ad Mastery and we tackle 8 common Facebook campaign challenges. Show notes and links are here: https://www.kristisoomer.com/blogs/ecommercemaven/ecommerce-ad-mastery-tackling-8-facebook-campaign-challenges
What is ChatGPT and how can I use it to level-up my business? On this episode of the eCommerce Maven podcast, I share 5 ways you can use ChatGPT to streamline your workflow, significantly cut down your costs, and potentially even eliminate the need for certain employees. For all the links mentioned, check out the show notes here: https://www.kristisoomer.com/blogs/ecommercemaven/5-ways-to-use-chatgpt-in-your-ecommerce-business
Feeling like it's a struggle to get sales this year? You're not alone. Although many eCommerce brands finished strong in 2022, this year has been off to a rocky start. On the season premiere, I share an update on where I've been for 10 months and 5 easy quick wins you can try now for a short-term sales boost.Check out the show notes for links here: https://www.kristisoomer.com/blogs/ecommercemaven/5-quick-sales-wins-for-ecommerce
Are you afraid of sending emails because you believe you are bugging people? Stop thinking that way, this can be one of the most powerful tools you can use to generate sales and grow your business. In this episode, I’m going to talk about how you can use email marketing effectively to boost your sales. Email is a powerful amplification channel, so if you're not using it to promote your business, you're missing out. I’m also going to give you some tips on how to create engaging and valuable email content, as well as how to offer exclusive content or discounts to your email list. So, make sure to listen to this episode and start using email marketing to boost your business’s success!
Key Highlights: [00:20 - 06:32] Open Segment An overview of one of the most underrated marketing channels Why email marketing is an important channel for businesses to consider It is important to track how much revenue email marketing is contributing to a business’s overall revenue
[06:33 - 15:16] There Are Many Ways to Grow Email Marketing Revenue How people can grow their email lists It is key for purpose-driven brands to consider their margins when doing offers and to test different offers to see which ones convert the best You should have a plan and determine who you're going to send your emails to
[15:17 - 19:35] Less Is More When It Comes to Email Management Why people shouldn’t be afraid to email people The benefits of email marketing Kristi discloses the main tactic for increasing email marketing revenue
[19:36 - 21:25] Closing Segment Register and enroll in The Email Marketing Masterclass here. Don’t miss the free 60-minute webinar where you'll learn how to amplify your revenue through content, connection, and communication. The workshop is live. The recording will be sent to all who register! Limited to 50 participants. You’ll find all the information at this link: https://my.demio.com/ref/4tEnAjeUuMeDUv15 Join our Facebook group: https://www.facebook.com/groups/braveandboss Opt-in to my email list: https://view.flodesk.com/pages/6203fc92e0eda1a0d870a1e1
Don't forget to subscribe-rate-review. It's super easy and helps me to reach MORE creative entrepreneurs just like you!
• Connect with me on Twitter, YouTube, LinkedIn, Pinterest, and Instagram. • Learn more about my story on my website. • What's holding YOU back from $25k months in your online store? Take my FREE quiz and find out. • Take my online courses and let’s grow your impact and income. • Join our FREE Facebook group for eCommerce store owners.
Key Quotes:
"If you were to sell your business today, each of those email subscribers is worth something because those email subscribers are their own channel. This is something you own.” - Kristi Soomer "Email marketing is underrated because there are so many things that can be done with it, such as growing a list, nurturing it with great content, and automating some of the processes.” - Kristi Soomer
Are you feeling overwhelmed because your sales aren’t growing as you expected? In this week's episode, our host, Kristi Soomer is discussing five main reasons why eCommerce sales may not be growing as fast as you would like to. Before going on to talk about seasonality, consumer confidence, geopolitical events, and inflationary pressures, she shows us how starting a business in a time of uncertainty can have a negative impact on sales. You don't want to miss this episode since Kristi offers relevant and meaningful tips on how to increase traffic and sales, and provides a 90-day marketing plan template so you can start to strategize and put some plans in place to get your eCommerce sales growing. Key Highlights: [00:20 - 05:24] Open Segment An overview of why sales are the oxygen of an eCommerce business. The reasons why your sales aren't growing and what you can do to turn that around. You need to know what your goals are if you don't have historical sales to look back on.
[05:25 - 12:37] Make Sure You Have Enough Inventory Available There is a balance between launching new products and having replenishment of products to support new and existing customers The key to success in eCommerce is making sure that you have a product line that can be extended off of what you have currently. Making sure that your design calendar is in line with your product launches can help you achieve success.
[12:37 - 20:35] Focus on New Customer Acquisition and Use paid channels Why people are bouncing off your site without viewing many pages. How you can track and look for key metrics. What you can do if you’re not growing your average order value year over year.
[20:35 - 21:46] Closing Segment Don't freak out if your sales aren't growing. You can really turn around and get it back on track. Join our Facebook group: https://www.facebook.com/groups/braveandboss Opt-in to my email list: https://view.flodesk.com/pages/6203fc92e0eda1a0d870a1e1
Don't forget to subscribe-rate-review. It's super easy and helps me to reach MORE creative entrepreneurs just like you!
• Connect with me on Twitter, YouTube, LinkedIn, Pinterest, and Instagram. • Learn more about my story on my website. • What's holding YOU back from $25k months in your online store? Take my FREE quiz and find out. • Take my online courses and let’s grow your impact and income. • Join our FREE Facebook group for eCommerce store owners.
Key Quotes:
"I just decided to really slow down and focus on what matters most, what drives the most revenue for us." - Kristi Soomer "You have to really know your numbers, know what's driving the sales decline, and then be able to test stuff to see if you can fix it." - Kristi Soomer
With the rise of social media, influencer marketing comes as a big player in how you could reach your target market and promote your product. Gone are the days when influencers are limited only to celebrities and a few dedicated bloggers.
It may sound simple but it takes a lot of research, planning, and restrategizing to use influencer marketing for your business. In today’s episode, we will deep-dive on what influencer marketing is, how it could help your business and the practical tips on how you could create a strategy.
Find links, resources mentioned, and full show notes: at:https://www.kristisoomer.com/blogs/retail/what-works-in-2022-for-influencer-marketing-in-ecommerce
Join our Facebook group: https://www.facebook.com/groups/braveandboss
Opt-in to my email list: https://view.flodesk.com/pages/6203fc92e0eda1a0d870a1e1
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Getting traffic to your website is essentially getting visitors to your website with the potential of converting to paying customers. Is your strategy getting you enough traffic, and are they converting? In this episode, we will talk about how we could improve your website traffic, understand your metrics and realign your strategy according to your goals.
Find links, resources mentioned, and full show notes at: https://www.kristisoomer.com/blogs/retail/you-need-more-website-traffic-and-how-to-get-it
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In today’s episode, Amy Eliza Wong, the founder of Always On Purpose talks about the distorted effect of ‘shoulding’ oneself and how you could shift your mindset to get things done without the negative ‘shoulding’ effect. Amy is an executive leadership coach, author, speaker, and facilitator working with organizations such as Airbnb, Salesforce, Roku, LinkedIn, Facebook, the Navy SEALS, and more. Amy offers transformative leadership development and cutting-edge communication strategies to executives and corporate teams around the world, as well as institutions including Stanford University and the University of California at Berkeley.
Amy pulls from various disciplines, studies, and practices to find a consilient approach to achieve flow and create profound impact through the three lenses of Self, Relationships, and Results.
As a certified executive coach with expertise in transpersonal psychology, design thinking, interpersonal neurobiology, and Conversational Intelligence, Amy has catalyzed transformative growth for hundreds of executives and teams. She has a passion for helping leaders identify blindspots, reclaim precious time, energy, and creative bandwidth, and create next-level impact. Her new book, Living On Purpose, will be released May 24, 2022.
Find links, resources mentioned, and full show notes at: https://www.kristisoomer.com/blogs/retail/stop-shoulding-on-your-business-and-unlock-more-time-energy-and-resources-ft-amy-wong
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Staying calm is being in control of the situation no matter how difficult it might be. When you are less affected by the external conditions, you could significantly change your lifestyle, relationships, jobs, and even your business!
Megan Hamilton is a speaking, visibility, and confidence coach for women and nonbinary people. She used her classical theatre training and 25+ years of performance to build a step-by-step speaking system that not only allows you to deliver incredible speeches but also provides you with a framework to have difficult conversations, build your confidence and increase your visibility.
She uses shadow work to help you tune in to your intuition and discover the root of what contributes to fear. She's the host of Ubu pod and can be found online at www.ubuskills.com.
She's also a musician, has recorded 5 albums of original music, and has toured across Canada from Newfoundland to BC, as well as into the US.
Find links, resources mentioned, and full show notes at: https://www.kristisoomer.com/blogs/retail/how-to-stay-calm-in-difficult-situations-ft-megan-hamilton
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The greatest asset to own is a business that is not dependent on its owner. This allows you to have complete control of your time so you can spend more time with what matters most.
We are joined today by Arianna Taboada the founder of The Expecting Entrepreneur, a consulting firm that helps entrepreneurs design parental leave plans that meet their business model and personal needs.
Learn practical tips on how you can create a system that would enable you to grow and scale your business all while still being able to take a time off for yourself!
Find links, resources mentioned and full show notes at: https://www.kristisoomer.com/blogs/retail/planning-for-a-leave-without-sacrificing-business-success-ft-arianna-taboada
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Want to grow your business by driving organic traffic to your website, and not have to rely on the unpredictability of paid ads? Welcome to Brave and Boss with Kristi Soomer in this episode we dive into Search Engine Optimization; organic search, backlinks, keywords, and tips you need to know right now to get more traffic to your website.
Find links, resources mentioned and full show notes at: https://www.kristisoomer.com/blogs/retail/seo-basics-for-driving-ecommerce-traffic
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Money - Some entrepreneurs love to talk about it, most entrepreneurs love to avoid it and all entrepreneurs need to manage it. Welcome to Brave and Boss with Kristi Soomer and in this week's episode, virtual CFO founder, Aimee LaLiberte, talks to us about money mindset, cash, flow, finances, and building a profitable business.
Find links, resources mentioned and full show notes at: https://www.kristisoomer.com/blogs/retail/how-to-create-a-money-management-system-for-your-business-ft-aimee-laliberte
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“I love helping people understand that you can be successful and still find time for everything else in your life that matters. Because work should never be the only thing that matters.” - Jessica Bledsoe
How do some people find the time to live more and work less, while achieving their goals? Welcome to Brave and Boss with Kristi Soomer and in this week's episode, Jessica Bledsoe talks all about how you can be more intentional with your time and do more with less.
Find links, resources mentioned and full show notes at: https://www.kristisoomer.com/blogs/retail/how-to-use-intentional-time-mapping-to-get-more-done-ft-jessica-bledsoe
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“I feel like a lot of small businesses’ fall down is that they don't spend time planning, they just spend time doing.” - Kristi Soomer
Are you setting your year up for success by starting it out with a plan? On this episode of Brave and Boss with Kristi Soomer, we walk through planning in 90-day sprints using the Entrepreneurial Operating System. Grab a pen, a calendar, and let’s get planning!
Find links, resources mentioned and full show notes at: https://www.kristisoomer.com/blogs/retail/how-to-plan-for-best-year-yet-in-2022
Resources Mentioned:
GOAL SETTING COURSE https://www.kristisoomer.com/products/customizable-90-day-digital-marketing-plan-goal-setting-course?variant=39918391689378
Gino Wickman's book, Traction:https://www.eosworldwide.com/traction-book
V/TO Vision Traction organizer Template:https://www.eosworldwide.com/eos-toolbox Video: https://www.eosworldwide.com/video-8-key-questions
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“I think in the beginning, people don't realize how few and far between good factories are. So when you do find someone, go all out, make them feel appreciated.” - Liz Long
Welcome to Brave and Boss with Kristi Soomer. Are you an entrepreneur with a genius idea for a new product? A business owner who wants to extend their product line? Or do you just want to get into eCommerce but have no place to start? On this week's episode, product manufacturing guru, Liz Long, talks about how to get your product made.
Find links, resources mentioned and full show notes at: https://www.kristisoomer.com/blogs/retail/how-to-get-your-product-manufactured-successfully-ft-Liz-Long
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“A lot of us are sitting there doing the same thing over and over again, and expecting different results. And the only way we can stop that cycle is by being real with what's actually happened. That takes data, reflection, and time.” - Kristi Soomer
Welcome to Brave and Boss with Kristi Soomer. In this episode, I show you how to do a year end review so that you can figure out what’s working, what’s working and how to make 2022 your best year yet!
Find links, resources mentioned and full show notes at: https://www.kristisoomer.com/blogs/retail/do-a-year-in-review-for-your-ecommerce-store
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“One of the mistakes I would say that I see a lot of people make is actually the way that they create content is very much about, ‘Here's my product, look at my product, look at me.’ And I'm on a little bit of a mission to help people actually connect with their audience, and let them in through storytelling,” - Deidre Tshein
Welcome to Brave and Boss with Kristi Soomer. We’re talking all about content with Deidre Tshein; why it matters and why prioritizing content development needs to be high up on your list.
Connect with Deidre Follow Deidre on Instagram --> https://www.instagram.com/thegrowthboss Check out Deidre's website --> https://www.thegrowthboss.com Check out Baker Box NYC → https://bakerboxnyc.com
To learn how to build your visibility and generate leads from social media (while spending only 2 hours a week on it), join the 4-Day Scale Your Funnel with Instagram Bootcamp with Deidre here --> https://www.capshounlocked.com/scale
Find links, resources mentioned and full show notes at: https://www.kristisoomer.com/blogs/retail/creating-your-celebrity-through-the-live-content-multiplier-ft-deidre-tshein
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“Businesses and entrepreneurs have to value their intellectual property and their protections, as much as they value growth in scaling.” - Francesca Witzburg
Welcome to Brave and Boss with Kristi Soomer. In this episode, we speak with Francesca Witzburg, an Intellectual Property Lawyer, on how to protect our businesses. While legal talk may fly over many of our heads, protecting your intellectual property is something you do not want to see the wrong side of in your business.
Connect with Francesca Visit her on Instagram @thetrademarkattorney Website: www.Francescawitzburg.com
Find links, resources mentioned and full show notes at: https://www.kristisoomer.com/blogs/retail/how-to-stay-protected-&-profitable-using-intellectual-property-and-contracts
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“Spend some time looking at your sales over last weekend. Pull those days that match up to Black Friday from last year and check out your growth. look at the KPIs that would be most important for this and start to track them because that's where we start to see where the opportunities are in the brand for growth and for performance.” - Kristi Soomer
Welcome to Brave and Boss with Kristi Soomer. In this solo episode, we get the scoop on Black Friday, how come many felt like sales were down while others saw growth? We discuss the possible factors that played a role in sales, or a lack thereof and what you can do going forward into the holiday season to finish 2022 strong.
Find links, resources mentioned and full show notes at: https://www.kristisoomer.com/blogs/retail/black-friday-cyber-weekend-ecommerce-wrap-up
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“I really believe that your genius is as unique as your fingerprint. At the end of the day, You are the competitive advantage. And when you weave in your gifts and your red thread and everything you've been through in your life, you are creating not just a product or thing, but you're creating the articulation of your own soul. And that's something that other people just wouldn't be able to do.” - Kelly Trach
Welcome to Brave and Boss with Kristi Soomer. Today’s guest, Kelly Trach, is a mentor of mine for my coaching business. In this episode, we discuss finding your genius and ditching self-doubt so you can finally thrive in your business.
Find links, resources mentioned, and full show notes at: https://www.kristisoomer.com/blogs/retail/how-to-find-your-genius-ft-kelly-trach
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“Communication shapes our relationships. And if we all knew how to be a little kinder, how to resolve conflicts quickly, and deal with people with whom we disagree in a better way, I think there would be a lot more open communication and less stress all around.” - Debra Roberts
\Welcome to Brave and Boss with Kristi Soomer. Communication expert, Debra Roberts joins us to talk all about relationships and communication and how to get the right message across in your business and your personal life.
Full Show Notes At: https://www.kristisoomer.com/blogs/retail/how-to-have-difficult-conversations-with-ease-ft-debra-roberts
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“I think the biggest hurdle people face when they're launching a product is that they don't know where to start and it seems so overwhelming. So what I typically do is take them through a product development process, and we go step by step through different phases.” - Nicole de Larzac
Welcome to Brave and Boss with Kristi Soomer. Nicole de Larzac joins us today to talk all about the essential steps to launching and growing a product-based business. Launching and growing a product business can seem really overwhelming and like it’s only for people in the know. But it ought to be accessible to everyone!
Nicole de Larzac is a Product Business Coach who takes the mystery out of building a product business by helping aspiring entrepreneurs launch and scale their product businesses. In addition, Nicole is a seasoned Marketing Consultant and consults for global brands and businesses to help them with their brand strategy and growth.
Full Show Notes At:
https://www.kristisoomer.com/blogs/retail/how-to-create-a-winning-product-ft-Nicole-Delarzac
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“That is the new way of looking at things like now. We have to look at data holistically and look at sales, and that becomes harder to optimize against, to be honest. That's really the challenge that we're facing right now.” - Kristi Soomer
Welcome to Brave and Boss with Kristi Soomer. We are kicking off Season 5 with what’s going on with the podcast, my take on entrepreneurship right now heading into the busiest season of the year, and what to expect this season.
Full Show Notes At:
https://www.kristisoomer.com/blogs/retail/season-5-brave-boss-podcast-premiere-ecommerce-has-changed-have-you
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“In the workplace, when we start to micromanage other people, nobody gets anything done. It’s just another example of how control gets us farther from our desired goals.” - Dr. Brooke Smith
Welcome to Brave and Boss! I’m Kristi Soomer. Today’s episode is our season finale! I have Dr. Brooke Smith to discuss entrepreneurs’ biggest challenges and how to overcome them. From being unable to let go of control, to not having enough time, to overcoming the mental challenges of entrepreneurship such as fear and anxiety. We talk about all this and more!
Full Show Notes At:
https://www.kristisoomer.com/blogs/retail/move-through-self-doubt-and-build-confidence-ft-dr-brooke-smith
Connect with Dr. Brooke Visit www.drbrookesmith.com and follow her on Instagram (@drbrookesmith)
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“What we really focus on is the luxury concierge style of doing business. Really knowing those top 20% of your clients, knowing their tastes and not necessarily automating everything in your business, but having that human touch.” - Kathleen Cutler
Welcome to Brave and Boss! I’m Kristi Soomer. On this episode, I welcome Kathleen Cutler to talk about fundamental sales tactics and techniques. If you're running an online business and you feel like your website or your customer experience is a little bit too impersonal, then stay tuned.
Full Show Notes At:
https://www.kristisoomer.com/blogs/retail/turn-relationships-into-revenue-ft-kathleen-cutler
Connect with Kathleen Website: www.kathleencutler.com Instagram: http://instagram.com/kathleencutler
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It goes without saying that running a business is CHALLENGING. If you're just starting to grow your business and you’re finding yourself looking for a self-care system, unable to let go of control, wishing there were 50 hours in a day, or Googling possibilities for you to clone yourself, then this episode is a must-listen!
Welcome to Brave and Boss! I’m Kristi Soomer. On this episode, I welcome Sarah Dawn to talk about how she helps business owners eliminate overwhelm, overworking, and burnout, her strategies for doing more with less, and achieving the elusive work-life balance!
Full Show Notes At:
https://www.kristisoomer.com/blogs/retail/take-work-off-your-plate-while-growing-your-biz-with-sarah-dawn
Connect with Sarah Follow her on her Instagram @Sarahdawnesq and visit www.sarahdawnconsulting.com Listen to her podcast The Blissed Biz Podcast: https://podcasts.apple.com/us/podcast/blissed-biz/id1548297014
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Is summer procrastination getting to you? Or do you feel like you’re not getting enough done? I'm here to give you my best productivity tips to get stuff done and get them done efficiently!
Welcome to Brave and Boss! I’m Kristi Soomer. On this episode, we're talking all about productivity. I’m sharing my favorite prioritizing methods for how you can figure out what to work on to move your business forward instead of spending days putting out fires or feeling busy without getting actual stuff done.
Full Show Notes At:
https://www.kristisoomer.com/blogs/retail/productivity-tips-for-founders
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“There are three things that have to happen before anybody will ever purchase from you. Your customers have to know you, they have to like you, and they have to trust you.” - Allie Martin
Welcome to Brave and Boss! I’m Kristi Soomer. On this episode, we're talking all about social media with Visibility Expert, Allie Martin. If you’re scared to show up as yourself on social media as the face of your brand, then this is a must-listen for you.
Full Show Notes At:
https://www.kristisoomer.com/blogs/retail/how-to-create-one-month-of-social-content-in-30-minutes
Connect with Allie Website: https://www.iwantfamefortune.com/ Instagram: https://www.instagram.com/TheAllieMartin
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It’s one thing to go on a usual shopping spree and another to buy at a marketplace that empowers women-owned businesses around the world while contributing to taking care of the environment. That’s what Sam and Lance are all about. Alora May joins us in this episode to talk about the idea of “ethical shopping” and how to grow your business in a world where customers are now going online.
Buy at Sam and Lance and start your ethical shopping spree while helping Alora and Veronica in empowering women businesses and artisans around the world. You can also visit their Facebook, Instagram, and Pinterest pages.
Full Show Notes at https://www.kristisoomer.com/blogs/retail/how-to-create-an-ethical-ecommerce-marketplace-ft-alora-may-from-sam-lance
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It’s often said that what gets you to the level you’re at in your business, won’t get you to the next level. If you want to be a $1,000,000 business, thinking like a $100,000 business will not get you there. Welcome to Brave and Boss! I’m Kristi Soomer. On this episode, I’m sharing my best tips for when you're feeling super with your business. At many points in our business, we can experience hitting a ceiling. I'm delving into several things you can consider doing when you're feeling stagnant in your business, so let's get into it!
Full Show Notes at:
https://www.kristisoomer.com/blogs/retail/how-to-get-unstuck-at-a-sales-level-in-your-business
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Here’s an eCommerce nightmare; Having too much inventory of a slow-moving product while being sold out of all your popular items. Inventory can be really, really messy.
Welcome to Brave and Boss! I’m Kristi Soomer. On this episode, I'm going to be talking all about inventory and forecasting. How do you ensure that you have the right product in at the right time and that you don't run out too soon or overstock?
Let's dig into this incredibly important document for product-based businesses.
Full Show Notes at:
https://www.kristisoomer.com/blogs/retail/the-art-and-science-of-inventory-management
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I don’t know about you, but I sometimes find myself browsing through eCommerce stores and thinking, “Wow, this brand looks very similar to that other brand.”
On this episode of Brave and Boss we’re covering how to infuse more of you into your online store. It’s so easy for brands to just blur together. We don’t want that. So we're going to be talking all about ways that you can differentiate your brand through personalization.
Full Show Notes at:
https://www.kristisoomer.com/blogs/retail/5-easy-ways-to-personalize-your-store
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We know affiliate marketing is a tool we should be incorporating into our eCommerce growth strategy, yet it can be so confusing. What software should you use? How much should you pay your affiliates? How do you run an affiliate program? Where do you find affiliates? Today, my guest Rick Magennis and I are going to tackle your questions.
Rick Magennis is the founder and president of Bearcat Media, LLC, a full-service, high-touch performance marketing (affiliate management) agency that educates prospects from small businesses to Fortune 500 companies. Rick has been in affiliate marketing for over a decade.
There’s so much value in this episode, I hope you take something away!
Full Show Notes at https://www.kristisoomer.com/blogs/retail/how-to-setup-a-successful-affiliate-marketing-program
Connect with Rick
Website: https://affiliateprogrammanagement.co/ LinkedIn: https://www.linkedin.com/in/rick-magennis/ Instagram: https://www.instagram.com/bearcatmediallc/ Facebook: https://www.facebook.com/bearcatmediaSEO/ Podcast: https://podcasts.apple.com/us/podcast/the-rick-magennis-show/id1502273600
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I'm also on YouTube (c/RetailblissCa1), LinkedIn (in/soomer), and Pinterest (/braveandboss/)
Welcome back to Brave and Boss the Podcast! If you’ve ever wondered about what it takes to build businesses that are not only successful but scalable and sellable businesses, then this episode is for you.
Michelle Seiler Tucker is the Founder and CEO of Seiler Tucker Incorporated. As a 20-year veteran in mergers & acquisitions, Michelle and her firm has sold over a thousand companies in almost every vertical. Her passion is to save businesses that might otherwise close.
Full Show Notes at https://www.kristisoomer.com/blogs/retail/how-to-build-a-sustainable-scalable-and-sellable-business
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As the CEO of two eCommerce businesses, I love hearing what other CEOs are thinking, getting to pick their brains, or learning about new strategies they’re utilizing. Today’s episode is all about what’s going on with me in marketing and eCommerce.
Full Show Notes at https://www.kristisoomer.com/blogs/retail/the-state-of-marketing-and-my-businesses
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Apple’s IOS 14 update is rolling out, impacting many paid ad channels especially Facebook Ads. Today I’m talking about several tactics you should be considering in your marketing strategy.
If you want to explore new channels and alternative ways to generate more traffic and revenue for your eCommerce business, keep listening.
Full Show Notes at https://www.kristisoomer.com/blogs/retail/4-marketing-strategies-other-than-paid-facebook-ads
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Being in a physical products based eCommerce business is a whole different animal to other eCommerce businesses. Even though successful entrepreneurs share similar habits that aid in their success, you will need specific habits and tools to thrive in a physical products based eCommerce business.
Today I’m sharing my top habits of successful bosses. If you are the founder and CEO of your business, stay tuned! Because I'm going to be sharing my favorite tips on embracing your inner boss and taking the lead.
Full Show Notes at https://www.kristisoomer.com/blogs/retail/8-habits-of-successful-ecommerce-ceos
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People get into eCommerce for a variety of reasons; We are building businesses to connect deeper with our purpose, fuel our life goals, and support our lifestyles. The key to building a business that will enable us to be removed from the business and not have it fall apart is having the right systems and processes in place.
Today we’re going to talk about what a process is in an eCommerce store, why having no processes or loose processes will hold you back from scaling, and the basics of how to create a process.
Full Show Notes at https://www.kristisoomer.com/blogs/retail/how-the-p-word-will-hold-you-back-from-scaling-your-ecommerce-brand
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Are you sure that your product will sell? There’s no worse feeling than realizing that the product you thought is awesome doesn't sell at all. Avoid this feeling by learning a few valuable tips from Matt Edmundson, an eCommerce entrepreneur and coach and founder of several eCommerce businesses such as Jersey Beauty Co, Vegetology, and Lightbulb Agency.
Matt talks about the importance of storytelling in product promotion and how to craft a story that resonates with your target market. He then shares a 6-item checklist you can use to build a profitable eCommerce website, which includes leveraging different platforms like social media, email, and podcasts.
Full Show Notes at https://www.kristisoomer.com/blogs/retail/how-to-build-a-great-ecommerce-brand-ft-matt-edmundson
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Are you a business owner who had a rocky Q1 2021? Well, you’re not alone. In this episode, I will be vulnerable to share with you the struggles I’ve encountered at the start of 2021 and how I’m managing them. I will then discuss a simple yet helpful activity that might also get you over the hump. Here’s a clue: You’ll have to draw a plus sign first.
Aside from that activity, I will break down a couple of steps you can take now to reevaluate your goals and a few pieces of advice you need to remember in running a business. Again, you are not alone in this struggle. Rocky quarters are normal, so is the feeling of being uncomfortable always. We just have to embrace all of them and hold on to why we started what we’re doing in the first place.
Full Show Notes at https://www.kristisoomer.com/blogs/retail/what-to-do-if-2021-is-rocky-for-your-business
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Quitting your day job to follow your passion is no joke. A decision like this can make or break your career and life, either bringing you the freedom that a 9-5 job cannot offer or making you extremely regretful that you left your stable income stream. This last thought might scare you, but you are not alone. That is completely normal! Leaving your comfort zone is always scary, but just as many have said, growth occurs outside of a comfortable setting.
We know you’ve thought about these things already, and these are the reasons we invited a guest who had been there. Jacinta Gandy, the founder of Social Circles, joins us in this episode to share her experiences in leaving behind her day job to start her own business.
Full Show Notes at https://www.kristisoomer.com/blogs/retail/how-to-quit-your-day-job-ft-jacinta-gandy
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Today’s episode is about systems and processes. As you start your ecommerce journey, you will probably do a lot of work. You will probably need people to do some of those work for you. However, you can save time and money as an ecommerce starter by using different productivity tools and project management apps that I will happily share with you. Many of these apps are free while some of them are not.
What I want you to realize is paying for these apps does not necessarily mean they are expenses. They’re actually investments that help you grow your business. If paying $10 monthly for an app will help you make $100,000 in profits, then that app is worth it, and there are many apps that are like that. These apps are not only beneficial for customer experience, but also in human resources and company culture.
Full Show Notes at https://www.kristisoomer.com/blogs/retail/the-essential-virtual-tools-for-your-ecommerce-business
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High-converting and high-impact Facebook ads are Lauren Schwartz’ cup of tea. As a design professional for over 15 years now, Lauren has personally led the creative strategy for many businesses, including top brands like Love Wellness, APL, Colourpop, Our Place, and Leaf Shave.
In this episode, Lauren shared a ton of value in creating profitable ads online. She talks about the importance of a creative strategy, ad campaign testing, and free tools that can help you create ads even with your phone. One rule of thumb she shared today is that you should be able to explain your product to a 5-year old. Are wondering what her other tips are?
Full Show Notes at https://www.kristisoomer.com/blogs/retail/paid-ad-creative-that-drives-the-click-through
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Let’s talk about financing. Many product-based startups don’t realize they are doing pricing wrong because they lack a process and they don’t know the true value of their products. Pricing is challenging especially in the ethical business space, leaving business owners with little to no profits but so much work to do.
I’m here to walk you through a simple process to price your products right. There are a few numbers to consider, but I promise, you need to know these numbers to save yourself from the painful feeling of running your business to the ground. Aside from numbers, I also need you to take some self-reflection and ask honest questions about yourself. Let’s answer those questions and learn how to price your products for profit!
Full Show Notes at https://www.kristisoomer.com/blogs/retail/pricing-your-product-for-profit
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Shelby Fowler, Founder of Fempire Media, is a Facebook ads and online marketing expert passionate about helping entrepreneurs save time and make more money with an automated sales machine. Fempire Media has two ways to help entrepreneurs: “done for you” and “done with you.” Whatever option you choose, Shelby and her team will make every cent you spent worth it.
After all, that’s what entrepreneurs and business owners are looking for in ad spending. In this episode, Shelby will share the steps she’s taking to run successful ad campaigns on Facebook and Instagram. She will give some reminders that entrepreneurs should keep in mind before running an ad campaign and a few practical tools that can be used to create ad content.
Full Show Notes at https://www.kristisoomer.com/blogs/retail/the-framework-for-successful-facebook-ads
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This week is all about comparisons. Many times we find ourselves comparing what we have achieved so far with everyone else’s successes. That is something that is innate among us, which is only worsened by social media. Even in businesses, sometimes we can’t help but compare our brands with others, thinking about what's working for them and what’s not working for us.
In this episode, I will share 5 tips to deal with comparisons. These tips are valuable for founders who are trying to grow their businesses while fighting against their tendency to compare. You see, comparisons are not bad, as long as they are fair comparisons. Once we realize that it is unfair for us to compare our Day 1 to someone else’s Day 100, we can now focus on what we can control, and that’s our vision and goals for ourselves.
Full Show Notes at https://www.kristisoomer.com/blogs/retail/5-tips-for-dealing-with-comparison-as-a-founder
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Do you know who your dream customers are? These are the individuals who love your products, leave incredible reviews, and feel strongly aligned with your mission. On this week’s episode, I’m asking an important question: are you your own dream customer? Let’s find out. Read the full show notes here: https://www.kristisoomer.com/blogs/retail/are-you-your-dream-customer
Self care may not look the same for everyone, but everyone should be taking time to build a positive mindset and overcome negativity. On this week’s episode, I’m welcoming Natalie Cooper from Mind Your Own to discuss the power of mindfulness, intention and self-care. Read the full show notes here: https://www.kristisoomer.com/blogs/retail/it-s-boss-to-prioritize-self-care
Do you get overwhelmed with business planning and goal-setting? On this week’s episode, I’m sharing an alternative goal-setting method for 2021 so you can break down goals into actionable items and build alignment in your business. Read the full show notes here: https://www.kristisoomer.com/blogs/retail/planning-strategy-2021
This episode is all about optimizing your website. I’m bringing on a special guest to help you make sure you’re communicating the right message to your potential customers. On this week’s episode, I’m chatting with website expert Reese Spykerman to talk all about converting visitors into customers. Read the full show notes here: https://www.kristisoomer.com/blogs/retail/create-an-ecommerce-store-that-actually-converts
Entrepreneurship is all about continuous learning, but it doesn’t have to be strictly business-related. As the year comes to a close, I want to reflect on my favourite podcasts that I think everyone should listen to. On this week’s episode, I’m sharing ten marketing, mindset, and “just-for-fun” podcasts that I love listening to. Read the full show notes here: https://www.kristisoomer.com/blogs/retail/my-10-favourite-podcasts-of-2020
If you’re not using email marketing in your business, you may be leaving money on the table. From sharing your story with potential customers to closing abandoned checkouts, email has a ton of purpose for eCommerce businesses. On this week’s episode, I’m chatting with Jessica Totillo Coster from eCommerce Badassery to give you a full rundown on email marketing and how to turn your customers into repeat purchasers. Read the full show notes here: https://www.kristisoomer.com/blogs/retail/email-marketing-with-jessica-totillo-coster
This past month, I had to step in and take over the management of my fashion brand’s social media accounts. 30 days later and I’ve learned a ton about selecting the best channel for my business, best-performing posts, and how to connect with our audience. On this week’s episode, I’m sharing all the lessons I learned during my stint as social media manager, and my tips for successfully running your brand’s socials. Read the full show notes: https://www.kristisoomer.com/blogs/retail/what-i-ve-learned-from-running-our-social-media
Congratulations, you’ve made it through one of the busiest times in eCommerce history. Now that Black Friday is over, how can you measure your performance from a quantitative perspective and build on it for next year? On this week’s episode, I’m sharing results from my own business, trends we saw over BFCM weekend, and how to use analytics to grow your revenue. Read the full show notes: https://www.kristisoomer.com/blogs/retail/black-friday-2020-ecommerce-recap
This year has flown by, and it’s time to start thinking about 2021. On this week’s episode, I’m sharing 8 things you need to learn to give up if you want to build a growth mindset and scale your business. Read the full show notes here: https://www.kristisoomer.com/blogs/retail/8-things-to-give-up-to-grow-this-2021
With everything that’s changed this past year, it’s easy to feel like you’re not in control of your situation. But you have choices to make every day, and there are steps you can take to build a better mindset. On this week’s episode, I’m chatting with Besty Milne and Laura Milne from Luscious Hustle to learn all about getting back to your “true why” and how lunar cycles impact your business. Read the full show notes here: https://www.kristisoomer.com/blogs/retail/luscious-hustle
If you’re feeling overwhelmed with holiday planning, this one’s for you. On this week’s episode, I’m sharing four steps to set up your eCommerce store for the holidays and finish 2020 on a strong note. Read the full show notes here: https://www.braveandboss.com/blogs/retail/plan-your-holiday-marketing-strategy
If you’re running a purpose-driven brand that has an ethical or sustainable mission, you might be hesitant to host a sale. On this week’s episode, I’m sharing five tips to successfully run a sale while maintaining profitability and staying true to your mission. Read the full show notes here: https://www.braveandboss.com/blogs/retail/how-to-run-a-sustainable-sale
It’s been a very busy couple of months as businesses went into Q4, and we have a ton in store to help entrepreneurs during the end of this crazy year. On this premiere episode, I’m sharing some insider info about what you can expect from this season of Brave and Boss, plus some tips to help you as you ramp up for the holidays. Read the full show notes: https://www.braveandboss.com/blogs/retail/everything-you-need-to-know-about-season-4
2020 has been a whirlwind of a year, with tons of changes in consumer behaviours, eCommerce, and personal business learnings. On this season’s final episode, I’m sharing a rundown of the key learnings from this crazy year and why it’s so important to focus on the long game. Plus, listen for details about next season and my email marketing masterclass. Read the full show notes here: https://www.braveandboss.com/blogs/retail/lessons-learned-from-2020
After eight years of entrepreneurship, I’ve had plenty of ups and downs with my sustainable fashion brand. However, there is ONE regret that I have in my business. On this week’s episode, I’m sharing how taking too long to make my first hire actually suppressed my business growth - and how you can avoid this mistake. Read the full show notes here: https://www.braveandboss.com/blogs/retail/the-one-regret-i-have-in-my-business
Email marketing can be a strong revenue driver, but only if you have shoppers subscribed to your newsletter list. On this week’s episode, I’m sharing fifteen ways you can grow your email marketing list. Read the full show notes here: https://www.braveandboss.com/blogs/retail/15-list-building-hacks-that-will-blow-your-mind
Through coaching and discussions with fellow eCommerce entrepreneurs, there’s one common mistake that always comes up. On this week’s episode, I’m walking you through the importance of a marketing plan, and how you can set your business up for success. Read the full show notes here: https://www.braveandboss.com/blogs/retail/the-one-mistake-ecommerce-brands-make
Collaborating with other brands can be incredibly helpful in growing your company. On this week’s episode, I’m sharing everything you need to know to do brand collaborations, from pitching your brand to measuring the impact of your collab through analytics. Read the full show notes here: https://www.braveandboss.com/blogs/retail/easy-steps-to-collaborate-with-other-brands
In December of 2017, I experienced something no entrepreneur wants to happen: my business was running out of money. On this week’s episode, I’m sharing how I was able to turn the situation around, and five lessons that it taught me. Read the full show notes here: https://www.braveandboss.com/blogs/retail/5-lessons-learned-from-almost-running-out-of-money
If you had 30 seconds to pitch your business, what would you say? On this week’s episode, I’m sharing everything you need to know about elevator pitches: when you need it, how to make it, and how to improve one you may already have. Read the full show notes here: https://www.braveandboss.com/blogs/retail/5-signs-your-elevator-pitch-sucks
With the right process and ideas, your email newsletters can be a key driver in generating revenue for your business. In this week’s episode, I’m sharing three ways to be consistent with your newsletters. Read the full show notes here: https://www.braveandboss.com/blogs/retail/3-ways-to-be-consistent-with-your-newsletter
Everyone needs support to scale a business and there are plenty of options to choose from. How can you decide who’s right for you? On this week’s episode, I’m sharing everything you need to know about the support you can get for your business, from board members to freelancers and everyone in between. Read the full show notes here: https://www.braveandboss.com/blogs/retail/coach-consultant-mentor-who-do-you-need
A lot has occurred in the past month, from the ongoing pandemic to racial injustices finally being brought to light. In this week’s episode, I’m talking about what has happened in the past month, what’s going on in the world of eCommerce, and what we can do moving forward as small business entrepreneurs. Read the full show notes here: https://www.braveandboss.com/blogs/retail/june-recap-2020
For small business entrepreneurs, getting to the six figure stage of your business is a huge step. But how do you get there? On this week’s episode, I’m sharing the nine habits every founder should have if you’re trying to grow your business. Read the full show notes here: https://www.braveandboss.com/blogs/retail/habits-of-6-figure-shopify-stores
As entrepreneurs, there are times when you may feel like a fake or like you don’t deserve your successes. On this week’s episode, I’m sharing my tips to help you get past that mindset and overcome your imposter syndrome. Read the full show notes here: https://www.braveandboss.com/blogs/retail/how-to-overcome-imposter-syndrome-as-an-entrepreneur
Do you have a blog on your eCommerce store? Blogging can be a great way to build up SEO, provide relevant content for your customers, and more. On this week’s episode I’m sharing the reasons you may want to consider blogging and a step-by-step guide on how to get started. Read the full show notes here: https://www.braveandboss.com/blogs/retail/should-you-have-a-blog
Sample sales can be a great option if you have products that don’t meet your quality standards. But how exactly do you plan and execute one? On this week’s episode, I’m sharing the exact steps you should take to run a successful sample sale from beginning to end. Read the full show notes here: https://www.braveandboss.com/blogs/retail/the-exact-steps-to-run-a-sample-sale
If you’re in a down period with your revenue and you’re not sure how to bounce back, this one’s for you. On this week’s episode, I’m sharing how you can use analytics and a marketing plan to understand and fix your revenue problem. Read the full show notes here: https://www.braveandboss.com/blogs/retail/what-to-do-when-sales-are-slow
Having the right content in your email newsletters can make a huge difference for the growth of your business. On this week’s episode, I’m sharing seven tips and tricks for creating newsletter content that’s relevant for your customers. Read the full show notes here: https://www.braveandboss.com/blogs/retail/7-tricks-for-creating-newsletter-content
Having a growth mindset is key to be a successful entrepreneur. It’s normal to have negative thoughts every now and then, but they shouldn’t stop you from achieving your monetary goals. On this week’s episode, I’m sharing the six negative thoughts that are impacting your success, and how you can reframe them. Read the full show notes here: https://www.braveandboss.com/blogs/retail/six-negative-thoughts-impacting-your-success
Some areas are slowly lifting lockdown regulations. If you’re one of these businesses, there’s a lot to consider before you get back into your office. On this week’s episode, I’m sharing my thoughts on the post-lockdown impact on your business, and what you should be thinking about if you’re re-opening. Read the full show notes here: https://www.braveandboss.com/blogs/retail/what-to-consider-if-you-re-reopening-your-business
With everything that has changed in the past two months, you may feel unmotivated and overwhelmed. But you must remember that you are a strong leader, and you can take action to make your business sustainable for the future. On this week’s episode, I’m sharing the five habits that you can pick up to build resiliency during these times of uncertainty. Read the full show notes here: https://www.braveandboss.com/blogs/retail/5-habits-to-build-resiliency-in-tough-times
Now, more than ever, it’s important to have a great website that will turn your visitors into customers. On this week’s episode, I’m sharing all about the changes you can make to improve your eCommerce store and increase your conversion rate. Read the full show notes here: https://www.braveandboss.com/blogs/retail/tips-and-tricks-to-revamp-your-ecommerce-store
With all the changes caused by the pandemic, it’s challenging to plan for the long-term. On this week’s episode, I’m sharing how my team has shifted to a seven-day sprint strategy, and how you can use it to be more agile in your business strategy. Read the full show notes here: https://www.braveandboss.com/blogs/retail/how-to-plan-your-marketing-in-7-day-sprints
During these uncertain times, paid advertising may not be your top priority. But if used properly, paid ads are a great opportunity to reach a new audience and retarget your existing customers. On this week’s episode, I’m sharing all about paid ads and what you should be doing during this time. Read the full show notes here: https://www.braveandboss.com/blogs/retail/paid-advertising-opportunity-or-cost
If you rely on a brick-and-mortar store, pop-ups, or wholesale, this episode is for you. Today, I’m sharing the different things you can do to bring your business online and explore alternative strategies to market your products. Read the full show notes here: https://www.braveandboss.com/blogs/retail/bring-your-brick-and-mortar-store-online
With everything going on in the world, now is not the time to go into hiding. You need to show up and be present for your customers while they’re at home. On this episode, I’m sharing 10 ways to connect with your customers. Read the full show notes here: https://www.braveandboss.com/blogs/retail/10-ways-to-connect-with-your-customers
If you’re an entrepreneur, there’s a big chance that this pandemic has had an impact on your business, whether it’s reduced traffic or revenue. On this week’s episode, I’m sharing the six things you can do to pivot your product offering and provide value for your customers. Read the full show notes here: https://www.braveandboss.com/blogs/retail/how-to-pivot-your-product-offering-in-a-pandemic
Even if you have hundreds of thousands of followers on Instagram, there is no guarantee that this will convert into revenue. On this week’s episode, I’m sharing the reasons why the number of Instagram followers your biz has doesn’t really matter - and what channels you should be focusing on instead! Read the full show notes here: https://www.braveandboss.com/blogs/retail/why-the-of-instagram-followers-doesn-t-really-matter
How are you using this downtime to be productive in your business? Despite everything going on, you can make modifications in the way that you’re operating to set your business up for success in the future. On this week’s episode, I’m sharing all about the different ways to use business downtime strategically. Read the full show notes here: https://www.braveandboss.com/blogs/retail/how-to-use-business-downtime-strategically
In this time of self-isolation, there is a lot that you cannot control as an entrepreneur. However, there are plenty of ways to take action and protect your brand through collaboration. On this week’s episode, I’m sharing all about how you can build a community even in times of chaos. Read the full show notes here: https://www.braveandboss.com/blogs/retail/how-to-collaborate-find-community-in-chaotic-times
Other than consistently buying your products, loyal customers are amazing for supporting your social media posts and referring friends to your brand. On this week’s episode, I’m sharing how you can build a customer base that will do your marketing for you. Read the full show notes here: https://www.braveandboss.com/blogs/retail/how-to-get-your-customers-to-do-the-marketing
Hey all, popping up with a surprise episode off schedule to help you get your head around the possible impact of COVID-19 on your eCommerce business. In this week's minisode, I'm going to be sharing what I'm doing at my business, Encircled in order to plan for business continuity and prepare for all scenarios. As this is a quick minisode, there are no show notes. We'll return back to regular episodes on Thursday.
Especially for small businesses, customers find a lot of value in connecting with the person behind the brand. But often, entrepreneurs don’t want to be seen or don’t know how to share their stories. On this week’s episode, I’m sharing the six steps you need to take to be more visible as the head of your business. Read the full show notes here: https://www.braveandboss.com/blogs/retail/6-steps-to-be-more-visible-as-the-ceo-of-your-business
You’ve probably seen other brands doing giveaways on social media. If you’ve asked yourself whether you should be doing one too, this one’s for you. On this week’s episode, I’m sharing all about giveaways: what are they, should you be doing them, and how can you successfully run one? Read the full show notes here: https://www.braveandboss.com/blogs/retail/so-you-want-to-do-a-giveaway
If you’re feeling a bit overwhelmed about your business but aren’t ready to hire someone yet, don’t worry. It is possible to improve your productivity and still keep growing. On this week’s episode, I’m sharing how you can simplify and systemize to help you be more efficient in your business. Read the full show notes here: https://www.braveandboss.com/blogs/retail/how-to-simplify-and-systemize-your-ecommerce-business
Historically, free advertising has been a great way to organically attract new customers to your business. But with changing algorithms and increased competition, it’s not enough. In this week’s episode, I’m sharing why free advertising isn’t a reliable way to grow your business and why you need to have a digital marketing plan. Read the full show notes here: https://www.braveandboss.com/blogs/retail/why-you-cant-rely-on-free-traffic
As entrepreneurs, it feels inevitable to stress out about money, especially if you make your business your full-time job. In this week’s episode, I’m sharing my seven tips to help you reduce that stress. Read the full show notes here: https://www.braveandboss.com/blogs/retail/how-to-stop-worrying-about-money
Crowdfunding campaigns are a great way to kick off your business, but they can also be very effective when you already have an established brand. On this week’s episode, I’m sharing the lessons I learned running my first-ever crowdfunding campaign. Read the full show notes here: https://www.braveandboss.com/blogs/retail/what-i-learned-running-a-crowdfunding-campaign
Influencers can be a crucial part of your marketing and content strategy, increasing your brand awareness, following, and revenue. On this week’s episode, I’m sharing my tips for working with influencers. Read the full show notes here: https://www.braveandboss.com/blogs/retail/5-years-of-lessons-in-influencer-marketing
Entrepreneurship means constantly being on the hunt for new learning opportunities, and one way to get there is through reading. On this week’s episode, I’m sharing the eight books that I think every entrepreneur should be reading. Read the full show notes here: https://www.braveandboss.com/blogs/retail/8-books-every-entrepreneur-should-read
A big part of running a product-based business is making sure you have an effective assortment plan. On this episode, I’m sharing the strategies I use to decide which products to sell on my online store. Read the full show notes here: https://www.braveandboss.com/blogs/retail/your-guide-to-choosing-what-to-sell-for-ecommerce
When you start a new year, it’s important to take time to reflect on your successes and challenges from the previous year. On this episode, I’m sharing the 10 things I did right and wrong in 2019, both in my business and in my personal life. Read the full show notes here: https://www.braveandboss.com/blogs/retail/my-2019-year-end-review
Are you ready for the new year? On this week’s episode, I’m sharing my step-by-step planning guide so you can start off a new decade in your business off on the right foot. Read the full show notes here: https://www.braveandboss.com/blogs/retail/how-to-create-a-strategic-plan-for-2020
The end of the year is coming up fast, and there’s a lot to do to get ready for the new decade. On this week’s episode, I’m sharing all the things you need to think about to close off 2019. Read the full show notes here: https://www.braveandboss.com/blogs/retail/the-ecommerce-year-end-checklist
Believe it or not, the holiday season is already halfway done. At this time of the year, you want to make sure that your customers are thinking of your brand when they’re writing their wishlists. On this week’s episode, I’m sharing my tips and tricks for last minute marketing, so you can make the most out of this holiday season! Read the full show notes here: https://www.braveandboss.com/blogs/retail/last-minute-holiday-marketing-tips
As you scale your business, you need to have the right systems, policies, and tools in place for your growing team. On this episode, I’m sharing my tips and tricks for managing new employees, from on-boarding to supporting their career development. Read the full show notes: https://www.braveandboss.com/blogs/retail/how-to-manage-a-team
Establishing a successful brand comes at a cost, but there are always ways to make them a bit lower. On this week’s episode, I’m sharing seven easy branding hacks that don’t break the bank. Read the full show notes: https://www.braveandboss.com/blogs/retail/cheap-and-easy-branding-hacks
Running a business is fun, scary, invigorating, and stressful. As an entrepreneur, you need to be at your best mindset to make sure your business succeeds. On this week’s episode, I’m sharing the six things I do regularly to balance the ups and downs of entrepreneurship. Read the full show notes: https://www.braveandboss.com/blogs/retail/how-to-deal-with-the-ups-and-downs-of-entrepreneurship
Black Friday is coming up fast. If you haven’t started planning for this peak sales period, don’t worry. On this week’s episode, I’m sharing a step-by-step guide to choosing your promotions, setting up your ads, and making sure you get the most out of the holidays. Read the full show notes here: https://www.braveandboss.com/blogs/retail/create-your-black-friday-plan-in-2-weeks
As an entrepreneur, fear can be the biggest barrier to reaching your goals. But fear of failure is something that’s inevitable but not insurmountable. This week’s episode shares how you can turn your fear into action so you can achieve any goals you have. Read the full show notes here: https://www.braveandboss.com/blogs/retail/how-to-turn-fear-into-action
E-commerce is great for selling directly to consumers, but there are many benefits to having an in-person retail experience. If wholesaling is not for you, there are tons of other options for your customers to try your products in real life before purchasing. Read the full show notes here: https://www.braveandboss.com/blogs/retail/how-to-sell-in-real-life-without-wholesale
Email is a key channel for communicating with your ideal customers. But with so many different options of email software out there, it’s important to know what to look for to choose the right software for your brand. Read the full show notes here: https://www.braveandboss.com/blogs/retail/choosing-the-right-email-software
Goal-setting is an essential part of being an entrepreneur, and it’s important to keep practicing it on a daily basis. On this week’s episode, I’m sharing a step-by-step guide on how to set revenue and general business goals and how to actually achieve them. Read the full show notes here: https://www.braveandboss.com/blogs/retail/how-to-achieve-any-goal
Being a successful entrepreneur takes a lot of time and hard work, so it’s not surprising that you can start feeling burnt out. On this week’s episode, I’m sharing 8 things that I do to help me get back on track when I’m feeling unmotivated. Read the full show notes here: https://www.braveandboss.com/blogs/retail/how-to-stay-motivated-when-things-are-sucky
Money can be an awkward topic. But when you’re leaving your job to work on your business full-time, paying yourself is definitely something you need to think about. This week, I share my insights on my journey moving from corporate to my start-up, and how I started to pay myself. Read the full show notes here: https://www.braveandboss.com/blogs/retail/how-i-started-paying-myself-as-an-entrepreneur
Can you believe it’s already time to start planning for the holidays? This week’s episode explores the different myths that people are sharing about promoting your business during the holiday season, and what you can do instead to make the best out of this busy time. So, have a listen and let me know what you think. Read the full show notes here: https://www.braveandboss.com/blogs/retail/3-holiday-myths-to-bust
Let’s talk about the mental side of entrepreneurship. This week, I’m giving you a preview of Marie Forleo’s new book “Everything is Figureoutable” and sharing my advice on how you can apply it to your business. Read the full show notes: https://www.braveandboss.com/blogs/retail/everything-is-figureoutable
Do you feel like your business is in a slump? On this week’s episode, I’m sharing five tips that will help you bounce back and keep growing your business. Read the full show notes here: https://www.braveandboss.com/blogs/retail/reasons-why-your-business-isnt-growing
With the inconsistency of social media algorithms, it can feel difficult to reach your audience and build a community of loyal customers. On this week’s episode, I talk about how to know whether a Facebook group is right for your product-based business, and how to manage its growth. Read the full show notes: https://www.braveandboss.com/blogs/retail/should-you-have-a-facebook-group
You never know what obstacles life is going to throw at you. On this week’s episode, I talk about three key strategies to keep managing your business when it feels like the world is against you. Read the full show notes: https://www.braveandboss.com/blogs/retail/managing-your-biz-in-a-personal-crisis
Want to grow your business BIG time this year? Then you've most likely gotta invest in some good people. On this week's episode, I tackle the how and when to hire question - who do you hire first? How can you afford to hire? What should you do with the profits you're making in your business? Read the full show notes: https://www.braveandboss.com/blogs/retail/how-and-when-to-expand-your-team
Do you hear podcast episodes constantly telling you that you need to grow your list BIGGER and BIGGER? Have you ever had email list size shame? Fear not. Today, I'm breaking down one of the never told secrets about email marketing.
Get the resources mentioned in the podcast here: https://www.braveandboss.com/blogs/retail/the-never-before-told-secret-about-email-lists
A wise person once said, that you shouldn't compare your beginning to someone else's middle - and I can't agree more! If you're following my journey online building Encircled and thinking "Wow, how glam is that!", think again! I started SUPER small. And on today's episode, I'm sharing things you didn't likely know about my entrepreneurial journey with the hope of inspiring you to KEEP going.
To grab all the resources mentioned in the episode, go to the show notes: https://www.braveandboss.com/blogs/retail/things-you-didnt-know-about-my-entrepreneurial-journey
Did you eyes just glaze over reading the episode title? If so, this is THE episode for you. I'm sharing how you can start using analytics in your eCommerce business. I'm going to break it down step by step for any level of analytics expertise. It's crucial to be able to measure what you're managing in your business in order to scale your ecommerce store!
Get all the resources mentioned in the episode here: https://www.braveandboss.com/blogs/retail/how-to-do-analytics-for-your-ecommerce-store
Want to see your product-based business in the news? YES! It's such an amazing way to get traffic to your website, and generate revenue as well as build your brand. On this week's episode, I'm sharing the exact steps I've taken with my brand to get more press.
Want the resources mentioned in this episode plus some pinnable quotes? Go here: https://www.braveandboss.com/blogs/retail/the-exact-steps-to-get-more-press
Do you feel like you're alone in this? It's so common especially as a solo founder of an online business to feel isolated, and like you're the only one experiencing these stresses and strains in your business. But the truth is, you're not! It just feels that way. In this week's episode, I'm going over the five most common entrepreneurial stresses and how you can overcome them.
Check out the show notes for even more resources on combatting entrepreneurial stress: https://www.braveandboss.com/blogs/retail/5-common-entrepreneurial-stresses-and-what-to-do
With email open rates dropping on average every month, it's more important than ever to be strategic with your communications as a brand. What's the #1 MOST opened email you're likely not using? Find out on this week's episode of Brave + Boss: The Podcast
Want to get in on all of the resources I shared in the episode, head on over to the show notes to see all the links, and get a few pinnable quotes to:https://www.braveandboss.com/blogs/retail/the-most-opened-emails-youre-likely-not-using
What happens when you're stuck in your business? Do you freeze up and procrastinate? Do you try to find a solution? Do you reach out for help? On this week's episode, I'm sharing when and how to get help in your business when you've got a challenge, situation or opportunity you don't know how to manage.
Want to see the full list of resources, check out the show notes: https://www.braveandboss.com/blogs/retail/how-to-ask-for-help-in-your-business
Have you ever received advice that was bad? Or good? What are those key pieces of advice that have stuck with you over the years? This week, I'm sharing mine. The good AND the bad.
Check out the show notes for key resources and some pinnable quotes (good advice only, I swear!): https://www.braveandboss.com/blogs/retail/the-best-and-worst-business-advice-ive-ever-received
Ever thought about pitching your business on TV on one of those shows like Shark Tank or Dragon's Den? Well, I've been there, did the pitch and it didn't work out as planned. Today I'm sharing the ins and outs of the process, how to pitch, what to expect and what really goes on behind the scenes on Dragon's Den.
Show notes: https://www.braveandboss.com/blogs/retail/how-not-to-pitch-your-business
Have you been taught it's a crime to run a sale? Do you feel like you should NEVER discount your product? I'm here to share with you 5 reasons why it may be necessary to run a sale in your eCommerce store.
Read the show notes and get access to all the resources mentioned: https://www.braveandboss.com/blogs/retail/5-reasons-its-necessary-to-run-a-sale
Feeling burnt out? Don't quit. Just rest. On this week's episode, I share my strategies for slowing down in my business in order to speed up. Because entrepreneurial stress is REAL and affects not only your business but your life.
Show notes here --> https://www.braveandboss.com/blogs/retail/slow-down-to-speed-up-in-your-business
Not quite sure how to do a product launch for a physical product? You're not alone! There's endless online courses and webinars on creating evergreen funnels etc for service-based businesses but not for us. So, I'm creating one. In this week's episode, I'll take you through a product-launch checklist so you can ace your next launch.
Don't forget to grab the FREE PDF I created just for you with a checklist on the Pre-launch, Launch and Post-Launch steps I talk about in the episode: https://www.braveandboss.com/blogs/retail/how-to-ace-your-next-product-launch
Love this episode? Please subscribe, rate + review!
In episode 6, I'm getting REAL with a full review of 2018. Things I did RIGHT and WRONG (in business, and effectively life!). I do NOT hold back in this episode, and I suggest you do the same! This is a great exercise you can do at any major juncture - be it month end, a week or year-end. If we're not reviewing our progress, how can we ever change? Have a listen and learn from my mistakes (and successes!)
Want to grab a FREE printable template, so you can review your year? Head to the show notes: https://www.braveandboss.com/blogs/retail/things-i-did-right-and-wrong-in-my-business-in-2018
Have you ever just felt stuck? Like you don't have the money to hire someone to HELP you with your business but you also don't have the time to focus on marketing, social media, product development and all the things you need to do to grow your ecommerce store. It's a vicious cycle, right?
The key to ending that 'no time' cycle is to make the first steps into outsourcing non-IPA activities. What does that mean? Have a listen!
Feelin' lost? Check out my free resources here for growing your ecommerce biz: https://goo.gl/R56j2B or the blog: https://www.kristisoomer.com/blogs/retail
While you're at, follow me on IG so you'll never miss an episode: https://www.instagram.com/braveandboss
What kind of marketing works best? Well, the answer MAY surprise you. It's something you can start working on tomorrow to improve your product-based business. Let's dig into this week's episode.
Do you have a dream of taking your side-hustle full-time? Learn how I left my corporate management consulting career to jump into Encircled full-time. And trust me, it wasn't an easy, smooth or glamorous transition. on this week's podcast I share all the tips on quitting your day job to follow your passion.
Is your mindset holding you back from making your email channel more profitable for your business? I find female founders are guilty of not wanting to overwhelm their customer via email, but what if the customer really wants to hear from you? On today's episode, we'll tackle 5 things I often hear about email and why you're not emailing more. Just in time for Black Friday and Cyber Monday!
So, I'm back with a newly branded podcast called "BRAVE + BOSS". I decided to change up the name from the old eCommerce maven podcast as I wanted to start to have more conversations around the 'other' side of running an online business. Tune in to find out more about the changes!
Shopify's always developing new features to make running your online store better, faster and more efficient. Have a listen to hear about the recently released announcement about what's new in 2018 for Shopify.
On this week's episode, I'm sharing my exact process for creating a marketing plan. I'll take you back to how I first started doing marketing planning and share all the tools from day 1 to today, including how I delegate and manage the plan. Grab a note book + have a listen!
For more resources + screenshots of the process go here: https://www.retailbliss.ca/blogs/retail/how-i-create-and-execute-a-marketing-plan
Not making enough sales at your ecommerce store? Here are two metrics you need to look at now to see how you can start to build your sales!
Are you providing a shopping experience that attracts your ideal customer? Or repels? Find out in this week's episode of the eCommerce maven podcast.
Full list of resources mentioned here: https://www.retailbliss.ca/blogs/retail/easy-ways-to-make-your-online-experience-better
New to Facebook ads? or want to try a new audience that's warm? Check out my 3 favourite ecommerce facebook ad campaigns on this week's episode
See the full post with links to resources here: https://www.retailbliss.ca/blogs/retail/3-easy-facebook-campaigns
Want to make your next month's revenue goal? I find making a goal smaller can actually help you achieve it. Find out how!
Get the FREE printable goal worksheet here --> https://www.retailbliss.ca/blogs/retail/achieve-your-goal-by-making-it-smaller
Have you used a landing page for your online store? Not sure what that even means? I got you! This week's podcast is all about how to use landing pages for your eCommerce store, and why they're important.
Read the full post on the blog here: https://www.retailbliss.ca/blogs/retail/how-to-use-landing-pages-for-your-ecommerce-store
Are your social channels bustling while your email list is deadsville? I can help. On this week's podcast, I talk about various tactics you can use on popular social media channels like Facebook, Twitter, Pinterest and Instagram to compel your followers to sign-up for your email newsletter - without feeling icky or spammy. Have a listen + leave a comment on the blog when done?
https://www.retailbliss.ca/blogs/retail/how-to-get-email-opt-ins-from-social-media
Love the podcast? Rate it on itunes - it helps me reach even more entrepreneurs like you!
Want to get started in Facebook ads for your online store but not sure where to begin? On this week's podcast, I go over the initial few steps you need to take to get started in Facebook advertising.
Read more at my blog: https://www.retailbliss.ca/blogs/retail/facebook-ads-101-for-shopify-stores
Like this podcast? Please rate it on itunes! It helps us help more entrepreneurs just like you.
Have you ever thought about collaborating with others to grow your ecommerce store? True win-win partnerships are a great way to uplevel your online store.
In this week's podcast, I share the 3 best ways to collaborate with others to grow your business, and types of collaborations you can do with them. Enjoy!
Learn more about marketing collaborations: https://www.retailbliss.ca/blogs/retail/3-ways-to-collaborate-with-others-to-grow-your-ecommerce-store
The road to entrepreneurship as a CEO can be really rough. Here are 3 mindset shifts that I've made to help me feel a bit more boss-like on even those tough days.
https://www.retailbliss.ca/blogs/retail/3-necessary-mindset-shifts-to-be-more-boss
Whatever stage your online store is at, I have no doubt that you've either made (or maybe are about to make) at least ONE of these common branding mistakes.
I'm not perfect. I think since I started my business 5 years ago, I've made ALL of these mistakes, and continue to struggle with a few.
On this week's episode of the eCommerce Maven podcast, I'm sharing the 5 branding mistakes that we all make. Yes, we do. No shame here
I focused each branding challenge with an action step, so make sure you grab a pen and notebook, and follow along with the episode.
https://www.retailbliss.ca/blogs/retail/the-5-branding-errors-we-all-make
The best things in life are free, right?
I love a free app for my shopify store.
Although I do pay a hefty amount of recurring fees in apps that I need for my ecommerce store, every now and then I find a free gem that's worth it's weight in gold.
Finding the right app can have a massive positive impact on your overall customer experience and consequently, your revenue.
This week, I'm sharing my ultimate list of free apps to grow your shopify store.
Have a FREE amazing app I missed? Head on over to the blog and leave it in the comments --> https://www.retailbliss.ca/blogs/retail/the-10-best-free-shopify-apps-to-grow-your-store
Tis the season to do a recap of the past year in my ecommerce business! On this week's episode of the eCommerce Maven podcast, I'm sharing the 10 things I learned (sometimes the hard way!) in 2017 running a product-based business.
It's the last selling and shopping week of 2017. Time to get ready for a fresh start in 2018.
You may be tempted to take it easy, but now is the perfect time to set yourself up for success in the new year. On this week's episode, I share what you should focus on for this past week.
There is no better time to plan your goals for your eCommerce store than now. In this week's episode, I share how I approach planning for my revenue targets for the year, and by month. Creating revenue goals is both an art and a science, but it's totally doable. Have a listen and let's get started.
Want to plan your days more efficiently? You totally can. Follow my journey as I share my top 5 tips for making the most of the time you have as a busy entrepreneur.
PS check out my blog post accompanying this track for a fun contest
Not sure what to do for holiday on your website? Here are some quick and easy ideas for creating a turnkey holiday plan that will delight your customers.
If you're behind on your marketing plan for Black Friday/Cyber Monday, then this episode is for you. Learn a quick way to get a Black Friday/Cyber Monday plan in just a weekend or less.
Ready for Black Friday and Cyber Monday? Here are my must-have apps for your shopify store to get ready for the biggest sales weekend of the year.
Wondering how to go from a couple of thousand dollars in revenue a month in your online store to 10k? In this week's episode, I talk about the mindset and productivity shifts that made my business change.
Curious about how to read your Shopify dashboard? What's most important? How often should you be looking at this data? Listen to this week's episode to here more about what to look out for on your Shopify store.
Do you think you need a fancy camera to get good content? wrong! Listen to this week's podcast to hear all about how I bootstrap photo and visual content development at my ecommerce brand.
Have you thought about creating an offline event for your online store? On this week's episode, Kristi shares her recent experience hosting her first ever in studio social for her fashion brand. Listen and hear her key learnings - what worked, what didn't and what she'd do differently next time.
Are you making any of these common 3 mistakes on your eCommerce store? Have a listen to this quick episode and find out.
How to regain your footing after a small (or sometimes not so small) failure in your your eCommerce business
Have you ever run out of cash for producing your products? Or maybe you ran out of products to sell? Or maybe, you've got a new product that's super innovative that you want to launch with a splash?
Offering pre-orders may be the right solution for your eCommerce store.
When used correctly, pre-orders can create excitement for your customers, and smooth your cash flow and backfill inventory issues.
Dream of making sales in your online store, on your day off? It's possible. Picture this - you're sharing a Mojito with your favourite business BFF, over a mid-day lunch, and your phone keeps going off with sales.
Getting sales for your eCommerce sale, when you're not even working is completely possible in today's world of automation technology.
Before you totally tune out - it's NOT that complicated. There are so many easy ways to build automation into your workflow for marketing, sales, operations and more.
This post is focused on how you can use email automation sequences to generate revenue for your online store, while you're sleeping, working or doing something else like vacationing.
In this week's audio blog, I'm going to share with you, what exactly automation sequences are, what 3 automation sequences are necessary to every ecommerce store and how to get started in setting them up.
When I became an entrepreneur, my biggest fear was financial. Would I be able to pay my bills?
In reality, one of the most difficult aspects of entrepreneurship for me is managing overwhelm.
We all only have so many hours in the day, especially those of us with large families, children, day jobs and other commitments.
So, how do we get everything done? If we don't do something, will it negatively impact our businesses? Is it reasonable to work every day in your business? When will it end? On this blog cast, I give you 3 actionable tips for dealing with overwhelm.
All too often I see clients, and other retail brands doing things for themselves. Meaning that their marketing, social media, products, services, and policies are all designed in the company's best interests.
Ever see those posts on Facebook pages or Instagram feeds from brands that make you cringe?
Now, I'm not saying you shouldn't craft your customer experience and marketing without an eye to profitability (not every business can manage free shipping + returns), on the contrary, I am suggesting that you learn to emphasize and think like your customer.
Thinking like your customer involves being able to step into their shoes. On this week's blog audio, I talk about how to think like your customer and create more effective social media marketing posts.
This week on the retail bliss blog, I'm going to talk to you about holiday retail planning. It's the last week of October, and you may be wondering why are you talking about holidays? It's still the fall!
Well, have you started your holiday planning yet for your retail store?
I don't want to induce panic, however for many retailers, especially large ones, holiday season planning actually started around July. So, if you haven't started your holiday season strategy, do not freak out. Now is the time, and I'm going to show you how.
This post will include a quick overview on several critical areas you need to look at for your E-commerce business in order to prep for holidays throughout the next few weeks.
November and December can encompass 30-50% of an online retailer's sales, so it is critical that you are prepared for this so you can maximize your revenue, and provide your customers with an experience that's worth sharing.
Wondering if you need another website to sell on in addition to your etsy or other marketplace shop? Check out this week's audio blog on what you're missing out on if you don't have your own standalone eCommerce site.
Want to grow your Pinterest following to thousands? Listen to the top 5 most impactful things I did to take my Pinterest followers from 0 to over 20,000!
As you know, if you read my post pre-Black Friday, that Black Friday is the BIGGEST retail holiday of the year.
This year, I put significant time into planning out the strategy for Black Friday/Cyber Monday for my fashion line. The past couple of years have been ok, and growth year over year, however I knew I could do more.
It's my pleasure to share with you today, the 6 key learnings from my Black Friday/Cyber Monday promo (herein referred to as Black Friday weekend).
Customers are the engine that drives all of our ecommerce stores. Without customers, we have no sales!
However, in the pursuit of building your online store, it is inevitable that you will run into both your dream, and nightmare customers.
In general, as a goal, you want more of your dream customers, and less of those nightmare ones.
And it's also true that birds of a feather flock together.Your dream customers are likely to be friends, or know OTHER customers just like them.
So, if you have some majorly amazing customers that already support your business, it is in your best interest to reward those customers for their ongoing loyalty.
But how?
This week, I'll share with you 3 strategies for rewarding loyal, and repeat customers of your online store.
I find many smaller online retailers eschew Black Friday + Cyber Monday, and as a result end up doing very little, if any sales.
There is NO reason that any small retailer should do this, unless it is part of a completely deliberate strategy (and don't let anyone tell you that REI's anti-black friday store closing is NOT part of a marketing strategy).
Remember. You started your business not only to do what you love, and follow your passion but to make money. If that sounds gross, or greedy. It's not. We're all entitled to make a profit, and have the wealth that we dream of. There is nothing wrong with that feeling. Embrace it.
How you go about maximizing Black Friday + Cyber Monday can be uniquely you.
Struggling with when and how to hire your first team member? In this audio blog cast I go through the steps and things to think about before hiring your first team member.
Want to grow your email list? Creating a dynamic, inspiring and engaging email opt in bonus that's made with the idea of serving value to your ideal customer is a great strategy. Find out how I created my opt in and how you can too.
Want to write better emails that convert to sales for your eCommerce store? In this week's audio blog, I share my 5 tips for writing better emails.
Over the past 10 years, I've been exposed to hundreds of eCommerce website through corporate clients, small business owners that I've coached at Retail Bliss and through my community mentorship within Marie Forleo's B-School program.
I've noticed that when eCommerce businesses first start out, there are several common website mistakes that most people make.
In this week's audio blog, I take you through the 8 common eCommerce websites you may be making and how to fix them, today.
Do you have goals for your online store? If not, this episode is worth a listen. In it, I'll talk about the two goals you need to set for your online store this year in order to grow your ecommerce business.
Going through a slump for sales for your ecommerce store? Whether it's been a down day, week, month or year, on this week's audio blog I share tips on what to do when your sales suck for your ecommerce store.