Build Successful Startups: Recent Episodes
Awad Makkawi
The journey to creating our Startup Educational Platform for First Time Founders. Sharing learnings, strategies, insights and interviews with leading entrepreneurs.
In this episode I break down how to clustered our question into 3 buckets to make sure we are able to extract relevant learning from our customer interviews and not leaving anything to chance.
Price to high and customers might not buy. Price too low and you're affecting your startup profitability. In this episode we share 3 concepts to help you get started with your pricing strategy.
Read more about pricing strategy here
We run through the 2 strategies we used to get our target customers to agree and WANT to meet us hassle free for customer interviews. Super simple and fun.
Go here for more on finding your customers for interviews.
To learn what your customers want you need to interact with them. In this episode we share a huge list of possible channels that you can take advantage of to reach your target audience and arrange customer interviews.
You can read more about learning what customers want here
There's no shortage of content topics to produce. With millions of content pieces being published daily the focus should be on producing the content that will generate inbound leads the fastest. That's what we cover in todays episode.
For more startup info check out
Standard generic advice "Create content that out does your competitors" "Create content thats better". True but not useful. in this episode we lay out the exact 3 step process for HOW you can create content that out performs your competitors.
For more startup advice head here
We discuss how to use Facebook Audience Insights to uncover "hidden" customer behaviors. It's normal practice to use audience insights to find high affinity pages with fans that would be interested in your product or offer. However, there are 5 OTHER strategies that are not normally talked about that we dive into.
For more startup info go here.
I discuss the why we started with a broad and general idea to target the Startup Founder overall market. Then how we used divergent thinking to create a huge list of possible subgroups to target. Finally, how we filtered down all these options and scored the subgroups to decide on ideal market. Also, get the in depth article on market segmentation for startups.