Christian Music Industry Podcast: Recent Episodes
Wisdom Moon
A weekly podcast hosted by Wisdom Moon featuring conversations with a diverse lineup of Christian artists, songwriters and music industry experts sharing their insights to help you navigate the Christian music industry. Wisdom is CEO of the independent record label, Lula Street Records, and CEO of the leading marketing agency, Christian Music Marketing, and has served as a marketer/strategist for two of the biggest Christian record labels in Nashville.
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Many Christian artists fall into the trap of simply praying over a new song and releasing it without any real strategy or promotion. But is that the best approach to stewarding the gift of music? On this week's episode, Wisdom Moon and Rachel Panasyuk unpack the importance of combining prayer with diligent action when it comes to creating and releasing music. Tune in as they provide wisdom for artists on balancing spiritual disciplines with industry best practices for greater Kingdom impact.
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On today's episode, Wisdom steps behind the curtain of the music business with Jess Loper, a seasoned veteran in the A&R and publishing world.
In this insightful episode, Jess shares her wealth of knowledge and experience, demystifying the often-opaque realms of artists and repertoire (A&R), music publishing, and sync licensing.
From scouting talent to navigating the intricate landscape of royalties and recoupment, Jess offers a rare glimpse into the inner workings of the industry. Whether you're an aspiring artist, songwriter, or simply a music enthusiast, this episode is a must-listen for anyone curious about the business side of music.
Jess Loper began her career in the newsroom serving as an Editor with Business Wire who services the Associated Press with press releases for publicly held companies. From there she took her love of words into the music industry in the A&R department at Capitol CMG/Universal Music. In this position, she was an integral part of the production process for CMG’s roster of artists (Amy Grant, Chris Tomlin, Kari Jobe, TobyMac, Passion/sixstepsrecords) while also working with business affairs, union negotiations, and film & tv licensing for the label.
In 2017, she joined the team at Gotee Records as VP of Brand Management (Gotee Records) and Publishing (Emack Music). Gotee Records and Emack Music are a record label and a music publishing and administration company started in 1994 under the leadership of artist, TobyMac and label president, Joey Elwood. In this position, she handled A&R for artists Jon Reddick, Hollyn, Aaron Cole, Joseph O’Brien, Charly Beathard, and RENEE, cultivated writer relationships for Emack writers Tyrus Morgan, Hunter Leath, Ben Shive, and Lindsey Sweat, assisted with film and tv placements (ESPN, Fox Sports, ABC, NBC & VH1) and handled administration for Man Cub Music (Bryan Fowler & Micah Kuiper).
Most recently, she launched Without Labels Collective, a company that focuses on music supervision and licensing for film & television (The Jesus Music Documentary, Trinity Broadcasting Networks, The Huckabee Show, Compassion International, and Thrive just to name a few). This new venture is also focused on educating and supporting songwriters & artists on the business side of the creative process. She serves on the Board of the CMPA and works closely with the GMA Dove Awards.
Outside of her career in the music industry, her writing has been featured in the Huffington Post & Business Week Magazine among other digital news outlets and printed publications. Her greatest role in life has been getting to be a mom to Brody (15) & Kellen (12). In the Spring of ’22, she married her favorite songwriter, Brent Loper, on the front porch of their little farmhouse in Culleoka, TN
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Does the pursuit of perfection keep holding you back from releasing your music and making progress? On this week's episode, Wisdom Moon and Rachel Panasyuk tackle the crippling issue of perfectionism that plagues so many artists.
Whether you're agonizing over every detail of your new single or terrified to post that first video, this engaging conversation will provide encouragement and insights to help you break free from the shackles of perfectionism. Don't miss this insightful episode!
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This week on the Christian Music Industry podcast, Wisdom Moon tackles the controversial topic of whether independent artists in the early stages of their career should stop releasing music on Spotify and other streaming platforms.
Joined by Rachel Panasyuk from Pure Mosaic Records, they dive deep into the rationale behind this advice and discuss practical strategies for building an authentic fanbase before investing heavily into releasing music. From leveraging social media and YouTube to gauging audience interest through covers and original snippets, Wisdom shares wisdom gained from over 17 years in the industry.
They also explore topics like finding your ideal fan, knowing when you're truly ready to launch music, the importance of consistency, and innovative content ideas for new artists starting from zero followers. Whether you're an aspiring artist or an industry veteran, this candid conversation offers fresh perspectives that could save you time, money and frustration on your musical journey.
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In the fast-paced world of the music industry, it's easy to get caught up chasing your big dreams and aspirations. You want that record deal, that hit song, that taste of success. But oftentimes, artists move too quickly, burning bridges and burning out in the process.
In this insightful episode, we explore the importance of patience, steadiness, and building authentic relationships in your journey as a Christian artist. Don't miss out on this invaluable perspective!
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In this week's episode, Wisdom addresses a recent comment from a Christian music industry veteran that there's a perception of Christian artists being the laziest artists in the industry. From improving songwriting skills to embracing marketing and audience engagement, Wisdom discusses tangible ways that Christian artists can become known as the hardest-working and most faith-filled creators in the industry. Tune in for thought-provoking perspectives from Wisdom on marrying spiritual callings with professional dedication.
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In this episode, host Wisdom Moon sits down with veteran entertainment lawyer Kevin Kookogey, who has represented hundreds of artists, publishers, labels, and more over his 32-year career. Kevin shares the fascinating story of how he broke into the Nashville scene and landed his first major client, Newsboys, offering a behind-the-scenes look at the challenges of getting established. He goes on to deliver incredibly nuanced advice catered to today's music landscape - from typical label deal structures for new artists, to copyright and royalty considerations, to best practices for how churches should handle publishing with worship teams.
With an emphasis on clear client communication and viewing industry relationships as partnerships, Kevin draws upon his decades of experience to address complex issues like registering with performance rights organizations in easy-to-understand ways. Whether you're an artist, writer, pastor or label, this is an utterly invaluable masterclass in Christian music business and legal affairs from one of the industry's most respected names.
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In this episode, Wisdom explores the difference between striving out of fear versus putting in honest hard work while trusting God's timing. Wisdom shares how he believes striving often stems from the fear of missing out or not achieving certain milestones. In this thought-provoking episode, you'll be challenged to pause and reflect on areas where you may be striving instead of resting in faith. Tune in to hear a powerful perspective on letting go of forcing things to happen and finding peace by cultivating a strong work ethic anchored in trust.
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On this episode of the Christian Music Industry podcast, host Wisdom Moon sits down with singer-songwriter Amanda Janson. Amanda shares her incredible testimony of how she went from being a Broadway theater kid in New York City to becoming a follower of Jesus and pursuing a career in Christian music.
You'll hear the fascinating story of how a random Starbucks run and a Chick-fil-A sandwich played a pivotal role in her coming to faith. Amanda also opens up about her family's move to Nashville and how winning an online singing competition hosted by Rixon Entertainment unexpectedly paved the way.
Amanda gets vulnerable about the challenges of being a Christian artist, including placing false callings on your life versus pursuing what God has truly called you to. She discusses how the worship music genre has become her heartbeat and calling.
Additionally, Amanda shares practical insights on using platforms like TikTok for authentic ministry, the pros and cons of living in Nashville as a Christian artist, and her advice for independent artists seeking first the Kingdom of God. Don't miss this inspiring and story-filled episode!
Amanda Janson is a singer/songwriter, wife and mother of 3 based in Nashville, TN. After giving her life to the Lord in 2013, Amanda began leading worship and writing songs about her faith. Music is in her DNA and she couldn't imagine using her love for music in any other way than to serve the Lord. Her greatest desire is to release music that turns the listeners back to Him.
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Get ready for some exciting changes! In this solo episode, Wisdom explains his passion for coming alongside artists to guide them beyond just marketing techniques. He covers new offerings like one-on-one consulting sessions, ongoing coaching programs, and a partnership with Pure Mosaic Collective. If you're an indie artist looking to grow your music ministry, tune in to discover how Lula Music Group can equip you to make greater Kingdom impact with your music.
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Host Wisdom Moon interviews veteran Christian music artist Charlie Peacock and his wife Andi Ashworth about their new book "Why Everything That Matters, Matters So Much", which shares stories and wisdom from their lives in music, art, food, marriage and more. They discuss the importance of vocational calling, living hospitably, embracing wisdom from elders, finding balance and rest, and valuing the small acts of service that change the world. Peacock also shares about his cinematic music podcast, Music and Meaning.
Charlie Peacock, born Charles William Ashworth in Yuba City, California is a Nashville-based, 4x Grammy® Award-winning, multi-format jazz and pop recording artist, composer and record producer. Peacock’s production credits range from Chris Cornell and Ladysmith Black Mambazo to AAA and Americana successes such as The Lone Bellow, Holly Williams, The Civil Wars, Ben Rector and Brett Dennen.
A native Californian, Andi Ashworth has lived in Nashville, Tennessee with her family since 1989. She is a writer and diarist, Master Gardener, cook, maker of home and lover of good books. Unique to her vocation, Andi has been a companion-along-the-way to many people, sharing stories about life and its challenges over meals, walks and cups of tea. After providing hospitality to thousands of people in her home, The Art House, it is her joy to be in a new home and a more private season of life, enabling her to create comfort and beauty on a smaller scale. She loves gathering her family around the table, discussions with her book group and Scrabble games with her husband – a perk of their later years.
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Spotify playlists can offer powerful growth opportunities for new artists, but simply landing a placement isn't enough. In this special mini-episode, Wisdom attacks the question, “Is it really worth putting effort into Spotify playlisting?” He weighs the pros and cons of a playlist-focused strategy, uncovering the value of a less playlist-centered approach. For aspiring musicians and seasoned pros alike, this wisdom-packed episode reveals how to leverage playlists as springboards, not destinations, on your journey from unknown to noteworthy.
Join the Christian Artist Coaching to grow your knowledge and wisdom in songwriting, publishing, marketing, advertising, branding, creating content and so much more!
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In this week's episode of the Christian Music Industry Podcast, we have worship leader Nick Day from Bethany Music in Baton Rouge, LA. Nick shares raw and transparent insights about the journey of stewarding a growing social media platform with integrity. He talks about the boundaries and mindset shifts that help him stay grounded in his calling versus getting distracted by metrics. For worship leaders and creatives managing an online presence, Nick offers wisdom about protecting your intimacy with God and not putting the main focus on pursuing platform success. His story will inspire you to create from a place of authenticity rather than trying to manufacture viral moments. We hope you will walk away challenged to keep Jesus as the loudest voice directing your impact and influence.
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Bumper music provided by Land of Color - from their single, "Warriors".
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In this week's episode, we are joined by veteran worship artist Meredith Andrews. She talks about the unique twists and turns of her extensive career in Christian music and the tension between building God's kingdom and pursuing personal success in the industry. Meredith transparently shares inspiring and surprising stories from her journey, including a pivotal moment early on when God spoke to her in a powerful way. She offers some thought-provoking insights for creatives trying to find community and build a career in Christian music.
Meredith also discusses the intriguing reasons she has chosen to partner long-term with the same record label despite challenges along the way. Meredith's words reveal so much wisdom gained from her 15+ years in the Christian music industry. Tune in to hear more!
Curb|Word artist, Meredith Andrews, is passionate about writing and leading songs that keep people's hearts and minds set on Jesus. The Dove Award-winning artist has been using her musical gifts, love for God, and her huge heart for His people - to teach and remind us all about the enormity of our awesome and loving Savior.
Meredith, who previously was on staff at Harvest Bible Chapel in Chicago now leads regularly at The Belonging CO, her home church in Nashville. As a gifted songwriter and recording artist, she has been a part of multiple songs sung by churches across America such as “Open Up The Heavens,” “Lamb of God,” “Not For A Moment,” and “Spirit of the Living God.” Meredith often leads worship at major women’s and/or worship leader conferences across the U.S. and has toured with Matt Maher, Natalie Grant, BigDaddy Weave, Vertical Church, Phil Wickham, and Michael W. Smith, among others.
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Bumper music provided by Land of Color - from their single, "Warriors".
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Join us for a special episode of the Christian Music Industry Podcast celebrating Marketing with Wisdom's 5th anniversary! To mark the occasion, we have a very special co-host, Kennedy Richardson, who was with the MwW team from the beginning and has recently returned.
Wisdom takes us through starting MwW in 2018 - the vision, challenges, risks, and lessons of building a business from scratch. He and Kennedy discuss the growth over 5 years into a thriving community for Christian artists, reflecting on key milestones and setbacks along the way.
Most importantly, Wisdom shares how faith has guided him in starting and sustaining MwW - to honor God and serve others through excellent work. Whether you've been here from the start or just joined, you won't want to miss this inspiring look at how God can work through our steps of obedience.
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Bumper music provided by Land of Color - from their single, "Warriors".
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We took a small hiatus, but we are so excited to be releasing new episodes on the Christian Music Industry Podcast! A new series we are starting is called "Behind the Song," which shares the journey of a song from idea to completion, from the songwriter's perspective. These are short episodes with the songwriter and we also get the chance to hear the song. Please note: Behind the Song episodes are only available on Spotify!
We'll also be releasing new interviews and conversations to go deeper with artists/songwriters, as well as music industry experts. If you have a topic you'd like us to cover, email podcast@christianmusicmarketing.com.
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Bumper music provided by Land of Color - from their single, "Warriors".
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We're joined by Lula Street artist, Rachel Caldwell, who serves as Worship Director at Grace Church North in Overland Park, KS. Rachel shares her journey of getting involved at Grace Church back in high school and now being on staff leading worship for almost 10 years.
Rachel attended our Worship Songwriter Retreat in 2022. This retreat lit a fire within her to start releasing her own songs and pursuing her passion as an independent artist and Rachel is now signed with Lula Street Records! We know her story will inspire you!
Are you a worship leader or songwriter feeling called to grow in the gifts God has given you? Join us for this year's Worship Songwriters Retreat in Kansas City on October 18-20. Visit rawkc.org/worship-songwriters-retreat to learn more and apply today!
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Bumper music provided by Land of Color - from their single, "Warriors".
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On this episode, we had a great discussion with BJ Putnam from Bethany Music (Baton Rouge, LA) about his journey to becoming a worship leader and songwriter. He shares helpful tips for worship leaders about avoiding the entanglements of fame.
It was so encouraging to hear BJ's passion for composing vertical worship music that draws listeners closer to God. He provides thoughtful advice for keeping one's sight fixed on Jesus while leading and songwriting. We appreciate BJ's honesty and humility - tune in to be motivated by his dedication to selfless worship leadership.
BJ will be joining us for our Worship Songwriters Retreat in Kansas City on October 18-20th. We still have a few spots left! Head over to rawkc.org/worship-songwriters-retreat to apply today!
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Bumper music provided by Land of Color - from their single, "Warriors".
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On our latest episode, we welcome Aaron Williams from The Worship Initiative to discuss the journey of worship songwriting and leading. Aaron shares his story of growing up in a musical household and how he organically began writing worship songs. We discuss the importance of humility in songwriting, the role of community in maintaining spiritual health, and the significance of persevering through moments of burnout.
Get a sneak peek into the behind-the-scenes world of The Worship Initiative as Aaron gives insights into the team's collaborative efforts, their process of creating resources, and the balance between creativity and administrative tasks. Discover the art of staying inspired even when faced with writer's block, and the power of developing deep, lasting songs that resonate with people over time.
Join us at our Worship Songwriters Retreat this October 18-20 in Kansas City for the chance to gain even more knowledge from Aaron Williams and others! Go to rawkc.org/worship-songwriters-retreat to apply today; spots are limited!
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Bumper music provided by Land of Color - from their single, "Warriors".
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Thank you for tuning into our final episode (for now) of the CMI Podcast! We have loved providing high-value content about the Christian music industry to you over the years, but it's time we made a shift. In this episode, Wisdom and Amanda discuss the future of Wisdom's podcasting journey and his excitement about a new podcast, "Real People Real Faith". Wisdom also shares how you can stay up-to-date on all of the happenings within the Christian music industry in the absence of the CMI Podcast. We want to thank each and every one of you for tuning in over the years and we hope that you have extracted valuable information from the countless episodes we've provided. Thank you again...we'll see you over at "Real People Real Faith"!
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Welcome to the Christian Music Industry Podcast! We are excited to bring you the third coaching session interview with our special guests, Micah and Tuakah of Norden Pass, a dynamic duo with a passion for writing congregational worship music. They share their journey in worship ministry and how their friendship blossomed into a fruitful collaboration through their time serving the church together, expressing their concerns about staying up to date on social media and keeping their listeners engaged between releases. We hope this episode of the Coaching Sessions provides valuable insight for your own personal endeavors!
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Bumper music provided by Land of Color - from their single, "Warriors".
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In the latest episode of the Christian Music Industry podcast, we are excited to bring you the second coaching session interview with our special guest, David Klob. David is a prominent member of FAC Music. We jump right into the conversation talking about the importance of having long-term goals and a clear vision for their music ministry. David's candid response highlights the need for a well-defined purpose to drive the creative process and keep the ministry's mission on track. Furthermore, we speak about the pain points that David and his team face in their ministry. David opens up about the challenges they encounter, particularly in terms of financial resources, as they strive to spread their uplifting message through the power of music.
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Bumper music provided by Land of Color - from their single, "Warriors".
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On this episode of the Christian Music Industry podcast, we have a special guest with us, Jordan Gatewood, also known as JWoodz. Jordan poses some important questions about the music industry and building a fanbase. We dive into practical steps on how to grow your audience and what it takes to become a full-time artist. As an artist in the Christian music industry, JWoodz brings a fresh perspective to the conversation. Join us as we explore the ins and outs and provide some valuable insights to help artists succeed.
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Bumper music provided by Land of Color - from their single, "Warriors".
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On this episode of the Christian Music Industry Podcast, I had the pleasure of interviewing Laurel Taylor, a talented musician who uses her gift of music to share the message of Jesus. Laurel's walk with Jesus began in a Christian household, where she learned about faith and the power of prayer from her parents. However, it wasn't until January 2015 when Laurel had a personal encounter with Jesus on the side of the road in Nashville that she gave her life fully to Him.
Laurel's journey has been a remarkable one. She moved from Tennessee, where she was pursuing a career in country music, to Alabama, where she made a bold declaration to God to not touch a guitar until He put something in front of her. The Lord answered her prayer by bringing a Christian music group to her attention, and she eventually moved to Indiana to learn, write, and grow in her faith. Through it all, Laurel has maintained a personal focus on relationships and using her music as a means of sharing her heart and story. "I don't care who I play for," she says. "I just want to get the Gospel out." Her passion for sharing Jesus has opened many doors for her in the music industry. She promotes herself to radio stations, and through these opportunities, she has been able to share the message of Jesus with a wider audience. It was a privilege to speak with Laurel, and we are excited to see how God continues to use her music to spread His message of love and hope.
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Bumper music provided by Land of Color - from their single, "Warriors".
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In the latest episode of the Christian Music Industry Podcast, we had the privilege of interviewing Sean BE, an artist who has made his transition from rap to pop music. Sean shares his journey of moving his family from Colorado to Nashville to pursue music full-time and how intricately worked through this process. After deciding to be all-in with music, he was asked onto the Winter Jam tour but struggled with feelings of inadequacy and comparison.
However, Sean's perspective has shifted since then, and he now approaches his performances with confidence, seeing them as opportunities to set the tone for people to hear the message of Jesus. It is inspiring to hear how Sean has allowed God to guide his music career, and his commitment to sharing the gospel through his art is truly commendable. Sean's story is a testament to the power of prayer and trusting in God's plan for our lives.
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On this episode, we are bringing back an interview from 2021 with Jonathan Ogden, a talented musician, producer, and designer from Manchester, UK. Jonathan Ogden is an artist who has greatly impacted the Christian music industry. In our interview, Jonathan shares his journey from growing up in the church and writing songs in his bedroom to making a full-time music career, reaching hundreds of thousands of people across the globe. He talks about the challenges he faced in his career, including the pressure to create music that resonates with listeners and staying true to his artistic vision. He also shares the importance of collaborating with other artists and how it has helped him grow as a musician and songwriter.
From delicate acoustic songs to jazz and hip-hop-infused pop, Jonathan crafts musical soundscapes that invite the listener on a journey. With a background in graphic design he is passionate about exploring the intersection of visual art and music to form a complete experience. Describing his songs as ‘prayers set to music’ he expresses his faith through psalm-like lyrics and sweeping, melodic instrumentation. Following the release of his beat tape, Twenty Four, and an acoustic EP, Songs From Home, Jonathan has now released his debut album Future Forever.
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This week's episode continues our series on The Journey of a Songwriter. We have Mike Murray joining us to talk about song publishing. He emphasizes the importance of networking and building relationships in the music industry. As a publisher, he meets with songwriters and artists to understand what they want to create and then connects them with other professionals, such as producers and writers, to bring their vision to life. This episode provides a fascinating insight into the world of song publishing and a music publisher's work. Mike's experience and industry knowledge offer valuable advice for aspiring songwriters and anyone interested in pursuing a career in the Christian music industry.
Mike has been working in Nashville with Christian record labels since 1997, serving 7 years with Capitol CMG, 5 years with Provident Label Group, 12 years with Integrity Music, and most recently has joined Hillsong Music Publishing as their Head of Creative (still based in Nashville). During those years, he has had the honor of working with GRAMMY, Dove Award and Stellar Award-winning artists and songwriters like Hillsong UNITED, Leeland, Kari Jobe, All Sons & Daughters, Benjamin Hastings, Matt Redman, Mitch Wong, Lincoln Brewster, Israel & New Breed, Ben Tan, Paul Baloche, William McDowell and more. Prior to his time with labels, Mike paid his "roadie" dues for a couple of years, touring with 4-Him and with Geoff Moore & The Distance.
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This week's episode continues our series on The Journey of a Songwriter. We have Mike Murray joining us to talk about song publishing. He emphasizes the importance of networking and building relationships in the music industry. As a publisher, he meets with songwriters and artists to understand what they want to create and then connects them with other professionals, such as producers and writers, to bring their vision to life. This episode provides a fascinating insight into the world of song publishing and a music publisher's work. Mike's experience and industry knowledge offer valuable advice for aspiring songwriters and anyone interested in pursuing a career in the Christian music industry.
Mike has been working in Nashville with Christian record labels since 1997, serving 7 years with Capitol CMG, 5 years with Provident Label Group, 12 years with Integrity Music, and most recently has joined Hillsong Music Publishing as their Head of Creative (still based in Nashville). During those years, he has had the honor of working with GRAMMY, Dove Award and Stellar Award-winning artists and songwriters like Hillsong UNITED, Leeland, Kari Jobe, All Sons & Daughters, Benjamin Hastings, Matt Redman, Mitch Wong, Lincoln Brewster, Israel & New Breed, Ben Tan, Paul Baloche, William McDowell and more. Prior to his time with labels, Mike paid his "roadie" dues for a couple of years, touring with 4-Him and with Geoff Moore & The Distance.
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On today's episode, we talk about what it's like to work together in entrepreneurship as a married couple. Eric and Krissy Nordhoff share their journey of working in the Christian music industry, navigating the ups and downs as a couple and what they're doing to pour into a songwriting community.
Krissy Nordhoff is a Grammy® nominated (FAMOUS FOR(I BELIEVE)) and Dove Award® winning (YOUR GREAT NAME) professional songwriter and author. Her songs have been recorded by a variety of artists including Natalie Grant, Tauren Wells, Jenn Johnson (Bethel Music), Mandisa, Darlene Zschech, David and Nicole Binion, Travis Cottrell, Prestonwood Worship, Corey Voss, Dustin Smith, Phillips, Craig & Dean, and many others. Passionate about training and encouraging the next generation of worship songwriters, Krissy mentors, teaches and creates resources at WritingWorship.co. She recently penned a book, Writing Worship: How To Craft Heartfelt Songs for the Church (David C Cook) that offers spiritual and practical insights for aspiring songwriters and worship teams that want to write original songs for their church congregations.
Eric Nordhoff has worked at a jingle production house, Warner Bros. Records, Provident Music Group, and Word Entertainment. Today, he spends his time building a resource for the WritingWorship.co community together with his wife. He also consults for corporate clients who want to get started in podcasting.
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On this week's episode, we are asking the question: "Should artists use AI like ChatGPT?" As technology continues to play a bigger role in the music industry, many artists are starting to experiment with AI-powered tools like ChatGPT. Some believe that these tools can help streamline the songwriting process and add a new layer of creativity to their music. However, others are wary of the implications of using AI, and worry that it could lead to a loss of authenticity in the music being created.
Join us as we talk about this fascinating and complex topic, as we discuss the pros and cons of using AI in Christian music. Whether you're a fan of Christian music, an artist yourself, or simply interested in the impact of technology on the arts, this episode of the Christian Music Industry podcast is one you won't want to miss.
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On this episode, Wisdom Moon invites his friend and former colleague, Morgan Hill, for an insightful conversation around marketing your church's music releases. Morgan is the Marketing Director for Bethel Music and has worked with many churches to create marketing plans, release strategies and song resources over the years. Wisdom and Morgan worked together for several years at Integrity Music in publishing and marketing, promoting songs like "Great Are You Lord" and "We Believe" to worship leaders and churches around the globe.
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Welcome back to our series, 'Releasing Music as a Church', where we dive into the unique challenges and opportunities of creating and promoting Christian music within a church setting. In this fourth installment, we're going to be discussing the topic of marketing and how it applies to Christian music in a church context. From social media to in-person events, we'll be exploring the various ways churches can effectively promote their music and share their message with the world. Join us as we talk about the important role of marketing in the Christian music industry, and discover how your church can make the most of its music ministry.
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This week, we were excited to address some of the questions from our listeners! We talked about the significance of establishing SMART goals that align with the church's music ministry's vision, obtaining feedback from trusted sources on selected songs, identifying an appropriate producer, appointing a publishing administrator to take care of registering songs with performing rights organizations and making sure that songwriters receive the proper credit and much more! Listed below are some of the admins we mentioned.
-
Songtrust
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CD Baby Pro Publishing Administration
-
TuneCore Publishing
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Music Services
-
Sentric Music
-
Lula Street Records
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We are continuing our series on Releasing Music as a Church. In this episode on building a firm foundation, we delve into identifying the purpose, creating a songwriting community, and ensuring that all the essential aspects of publishing and administration are taken care of. Building a solid foundation before releasing music as a church is crucial in ensuring that your church, and everyone involved, is protected from any unintentional issues in the future, which is key to longevity. If you want to cultivate a healthy music ministry culture, this episode is a must.
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Releasing music as a church can be a powerful way to share your message and ministry with a wider audience. But it can also come with challenges and risks that you need to consider before diving in. In this podcast, we'll explore some of the pros and cons of churches releasing music, and offer some tips for self-assessment and successful execution. Whether you're a musician, a pastor, or just a fan of Christian music, this episode will help you think critically about releasing music as a local church community and its impact on your mission.
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Sometimes Christian artists can over-spiritualize everything that has to do with their music. On this episode, Wisdom Moon sheds light on things that most artists don't think about or are aware of when they decide to pursue doing music. He also talks about the importance of stewardship and the many roles that artists have to fill.
Be sure to check out our premium podcast content by signing up on the Subscribe page - it's just $10 a month! We release about 2 new premium episodes per month, which includes courses from our Christian Artist Academy, Christian Artist Mentorship sessions, and more!
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Need help getting more organized as a Christian artist? Whether you’re currently managing everything by yourself or have a team around you, today’s episode is for you! Wisdom Moon shares 7 tools that will help you get more organized as an artist.
*Please excuse the clicking sound you may notice in the audio. Our recording software had an issue, which was not noticeable during the recording.
The tools shared on the podcast:
- Google Calendar
- Calendly or Acuity Scheduling
- Asana or Notion
- Social media management software
- ActiveCampaign
- Google Drive / Sheets / Docs
- Analytics Dashboard
Other resources you may find helpful: https://marketingwithwisdom.com/resources
Did you know you can gain access to premium content on our podcast? Head over to the podcast Subscribe page and sign up for $10/mo! This includes courses from our Christian Artist Academy, Christian Artist Mentorship sessions, and more!
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Are you a singer? On this episode, Wisdom Moon interviews vocal coach, Bethany Lee and her husband Sammie Lee, about her new course for singers - How to Sing: A Practical Vocal Guide by Bethany Lee. Bethany's been singing professionally and teaching singers for over 13 years. With two decades of training under her belt, Bethany's passion is to help singers discover their healthiest, most authentic, and beautiful sound!
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Are you releasing Christmas music this year? On this episode, I share 5 practical tips for releasing your Christmas music, but even if you aren't releasing any this year, most of these tips are applicable for any type of release throughout the year. Be sure to listen to this episode if you want to be as effective as possible with your new music releases.
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Christian artist and songwriter, Lydia Laird, joins me this week to talk about her social media post that I shared on the podcast a couple of weeks ago. We also talk about the importance of addressing mental health and accountability in the Christian community. Lydia also shares her insights from her experience going from an independent artist to signing to a major label and being an indie artist again.
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As a follow-up to last week's episode "Should You Quit Social Media?", I share some listener feedback and how people have been responding to the episode. I also share 5 tips for utilizing social media effectively as a Christian artist.
Got a question you'd like me to answer on the podcast? DM me https://www.instagram.com/christianmusicindustry/ or send a voice message: https://anchor.fm/christianmusicindustry
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Do you struggle with social media? Do you feel a sense of pressure to have a huge social media following? Do you sometimes want to just quit social media or quit trying to pursue being an artist because of your frustrations with social media? On this episode, Wisdom Moon shares an Instagram "rant" post by a Christian artist about social media and shares his thoughts.
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Ever wonder what A&R folks at record labels are looking for in artists? On this episode, we share a snippet of a private session that Centricity Music's Sr. VP of A&R, John Mays, taught for the Christian Artist Mentorship program in Spring 2022. If you're interested in joining the next Christian Artist Mentorship group, visit https://christianartistmentorship.com/ -you'll get to hear from John as he teaches this session again!
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Are you wondering how to best release your music with the limited budget you have? On this episode, Wisdom Moon (founder of Christian Music Marketing) shares some helpful insights for releasing your music, what to look for when looking for a streaming marketing service and more! This episode is a must-listen for any artists that want to avoid wasting money on services and marketers that promise you # of streams...but end up not helping you grow your fanbase.
We have 3 spots left at the Worship Songwriters Retreat, September 12-14, 2022!
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We're excited to announce a new format for the podcast! We will be focusing upcoming episodes (for a season) on practical tips, insights and guidance for independent Christian artists, instead of artist interviews. Our desire is that this podcast is the independent Christian artist's #1 Go To Podcast to get equipped and empowered to practically walk out their calling.
In this episode, we share a portion of our Streaming Marketing session we did with a small group of Christian artists. If you're interested in being a part of the next group that's starting Sept 22, 2022, head over to christianartistmentorship.com for details and to apply. Space is limited!
Join our team and over 30 worship songwriters at the Worship Songwriters Retreat, September 12-14, 2022!
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Our recent guest, Pauline Zoe Park, returns to the podcast but this time as the interviewer! Wisdom Moon invites Pauline to this special 4 year anniversary episode. Pauline interviews Wisdom about his journey in ministry, the Christian music industry, and launching a Christian marketing agency 4 years ago and a record label last year. Listen as Wisdom shares his insights and encouragement for Christian indie artists!
Join Wisdom Moon and over 30 worship songwriters at the Worship Songwriters Retreat, September 12-14, 2022!
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Have you ever felt lonely as an artist, a creative, a worship leader or just as a Christian? Aaron Williams of The Worship Initiative gets vulnerable on this podcast about some of his recent hard seasons of life, including a move across states, a new job and confronting loneliness. We also discuss some practical ways to journal and the benefits of processing your thoughts through writing. Plus, we talk about Aaron's debut album, The Hope of Christ.
Join Aaron Williams and over 30 worship songwriters at the Worship Songwriters Retreat, September 12-14, 2022!
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"Christian" vs "secular music and ministry vs money are just a couple of the topics we cover with independent Asian-American artist, Pauline Zoe Park, on this episode. We also dive into her journey as one of the few female Asian-American artists in Christian music and the challenges and opportunities that come along with that. Pauline also talks openly about her journey of overcoming fear & navigating purpose and calling as a Christian artist.
Pauline Zoe Park is a soul, pop, and R&B singer, songwriter, and producer based in Malibu, CA. Her original songs, "Sunflower" and "Changing", have touched the hearts of hundreds of thousands around the world and garnered millions of streams. As a cultural and musical pioneer in many ways, Pauline carries a passion to expand the boundaries that define Christian music, sing the untold stories of the Christian walk, and be a voice of healing for the next generation.
Join Pauline Zoe Park and over 30 worship songwriters at the Worship Songwriters Retreat, September 12-14, 2022!
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Whether you're a stay-at-home mom, work full-time in accounting or write songs, Todd McVicker says we are ALL meant to be creative / to create! This was such an encouraging, life-giving discussion about creativity in the church, overseas and local mission trips + much more.
Join Todd McVicker and over 30 worship songwriters at the Worship Songwriters Retreat, September 12-14, 2022!
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Singer/songwriter, Shaylee Simeone's story is chock full of taking one faith step at a time. In this interview, Shaylee shares her journey from not knowing anyone in the Christian music industry to seeing sync and streaming success and getting signed to Lula Street Records. If you need encouragement and inspiration in your life right now, be sure to listen to this episode!
Join us September 12-14 for the Worship Songwriters Retreat hosted by Lula Street Records! A retreat designed to help you grow, collaborate and create. Over 50% of the spot are already filled, so be sure to apply today! (This retreat is limited to 30 songwriters.)
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Stephen shares about his journey from meth addict to worship leader, songwriter and artist. He also shares helpful tips and insights on songwriting and co-writing. We also discuss the impact of non-Christians writing some of the worship songs and Christian songs that we sing at church and hear on Christian radio. Stephen also shares the importance of prayer and seeking God's direction as an artist/songwriter.
Stephen McWhirter is a songwriter and recording Artist with Lula Street Records in distribution with Integrity Music. He is also a touring worship leader, producer, speaker, and author, seeing thousands come to Christ through God’s calling on his life and his powerful testimony of God transforming him from meth addict to worship leader. Also, Stephen is formally one of the prominent songwriters and voices for the worship collective, Iron Bell Music, which was signed to Essential Worship and Provident Label Group.
Join us September 12-14 for the Worship Songwriters Retreat hosted by Lula Street Records! A retreat designed to help you grow, collaborate and create. Over 50% of the spot are already filled, so be sure to apply today! (This retreat is limited to 30 songwriters.)
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If you haven't heard the name Daniel Bashta in a while and wondered, 'Whatever happened to Daniel?'...on this episode, Wisdom Moon invited Daniel to share his journey over the past several years. Daniel unpacks how his life of ministry, songwriting and artistry spiraled into a serious addiction and seeking therapy and recovery. This interview is raw and vulnerable.
Daniel Bashta has written songs that have been recorded and sung all over the planet by the Newsboys, Third Day, David Crowder, Passion Band, Jesus Culture and Bethel Music. Perhaps best known for penning the worship anthem Like a Lion(Gods Not Dead). Relevant Magazine has said, “Bashta’s music is simultaneously organic and arena-ready, filled with both intimacy and soaring cries to God.” Worship Leader Magazine gave his last record “The Invisible” 5 stars saying “There is something that comes alive in your soul when you hear something clearly outside the popular and proven approaches to worship music. “Bashta’s vocal power is passionate yet graceful, It’s Rufus Wainwright meets Keith Green.
Join us September 12-14 for the Worship Songwriters Retreat hosted by Lula Street Records! A retreat designed to help you grow, collaborate and create. Over 50% of the spot are already filled, so be sure to apply today! (This retreat is limited to 30 songwriters.)
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From feelings of discouragement to being faithful to God's call, singer/songwriter Allie Murphy has experienced the ups and downs of pursuing music, journeying through different seasons and being pulled back to writing and releasing her own songs. This conversation is raw and honest - we know you'll be encouraged and inspired by it!
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Ever wonder how producers get started in their careers? Or, how to find the right producer for your project? In this episode, Wisdom Moon talks with producer/songwriter, Sam Hart, about his experience in a Christian Hip-Hop group, working in full-time church ministry, experiencing ministry burnout, and now producing and writing Christian songs in Nashville.
Sam Hart is married to his high school sweetheart, Christin, and they have three amazing kids. They live near Franklin, TN where he is a full-time Christian & Worship Music Producer and Songwriter. Over the last two decades, Sam's been involved in the Christian music industry in various ways including as a touring musician, signed artist, and worship pastor. Some recent highlights include producing on projects by artists such as Aaron Shust, Paul Wright, Tasha Layton, and Curb Records artist Jackson Michelson. Sam's also had the recent privilege of writing with the legendary Tony Wood, Jess Cates, Bethel-writer Michaela Gentile, and many others.
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Christian music veteran, Cheri Keaggy, shares her journey from a worship leader at a small church to a nationally touring CCM artist. Cheri vulnerably shares about her divorce and losing her father to suicide. Some great insights and encouragement for songwriters and artists that desire to have longevity with their music ministry.
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Success can be a challenging thing to measure or feel like you're achieving. On today's episode, singer/songwriter Caroline Cobb shares her perspective on what success means in the Kingdom of God. Caroline also talks about her approach in songwriting and touring + what life looks like as a mother of 3 creating and releasing music.
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Christian singer/songwriter, Ken Gober, shares his testimony of growing up as an athlete and the impact of drug addiction in college, and how Christ transformed his life. Ken openly talks about the recent loss of his mother and how God is using his song "Either Way" in this season in his personal life, as well as in others' lives. He also shares about his journey as a Christian artist that doesn't fit the mold and great encouragement for other artists that may feel the same way.
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From getting signed to Michael W. Smith's label as a solo artist to leading Destiny Worship Music as a worship pastor, Jake Smith shares his journey in Christian music. Jake shares what it was like to be signed to Rocketown Records and his experience now writing for and leading Destiny Worship Music, the worship ministry of Destiny Worship Center in Destin, FL. He also shares great insights and encouragement for independent artists/songwriters and churches pursuing music.
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Do you ever feel like giving up on music? Today's guest, Caylea, shares her journey of self-doubt and discouragement, and why she continues to work on her craft. Caylea talks about her journey of learning to write, produce and sing AND developing relationships in the Christian music industry. She also shares her experience as a songwriting major at Belmont University and some practical tips you can implement in your writing.
Caylea’s artistry is a unique blend of R&B-Pop with lyrics that attend to deep matters in her personal life, with strong ties to her Christian faith. Her production style threads together heartfelt acoustic elements with traces of neo-soul and contemporary R&B landing on her head-bopping pop beats.
In the fall of 2021, she signed to Lula Street Records, headed by friend and music industry veteran, Wisdom Moon. She has spent the past few years traveling with her military husband, who she met in Germany in high school while continuing to write and produce from her home studio. Caylea’s past music releases consist of two earlier EPs and several singles, and her two most recent releases, “Still” and “Woman” from early 2022. She is now gearing up for new music releases in summer 2022.
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What does it look like to be vulnerable as an artist in the Christian music industry? On this week's episode of the Christian Music Industry Podcast, I get the privilege of interviewing James Paek about his journey in the industry as an Asian-American artist, songwriter and pastor.
James honestly shares about his struggles and challenges as an artist who doesn't look like the majority of Christian music. We also talk about his experience on the TV show Alter Ego (Fox) and his work as a design researcher. I'm so thankful for James' vulnerability - I know you will feel encouraged and inspired when you listen.
James Paek is a singer/songwriter who sits at the intersection of music and spirituality. Having been a part of projects as a songwriter and vocalist both inside and outside of the Church (Pablo Nouvelle, Yngcult, Kylan Road, Willow Worship, Je'kob), James is now venturing out as an artist in his own namesake with the upcoming release of his debut EP entitled "Exit Us" produced by Tyler Chester (Madison Cunningham, Jon Foreman) and James Krausse (Half Alive). "Exit Us" is an exploration of healing, of mourning, of questioning, and of leaving a what was once known to venture into what is honest.
James Paek is a pastor, artist and design researcher. Although James has been serving in ministry as a worship leader and speaking pastor for over 15 years (Willow, CCV), James’ exploratory and artistic spirit has seen him visit other areas of interest and passion.
In 2016, James’ fascination with technology and human centered design had him working alongside civilla, Google, and Ideo Consultants with Ei on projects at the intersection of innovation and social good. For instance, James worked with the Michigan Department of Human and Health Services reimagining the Public Assistance application process (Project Re:form).
James’ first love, music, has driven him to write songs and perform from a young age. James has written songs for both mainstream and gospel artists including Pablo Nouvelle & Je’kob of the Dove Award Winning Souljahz, while also creating for his band, Kylan Road.
With renewed energy after taking a sabbatical for the majority of 2021 and being a part of Season 1 of Alter Ego, James is ready to share his debut solo project EXIT US with the world (coming soon).
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Wisdom Moon has an open and honest conversation with Natural State members, Haley and Dell, about their journey as independent artists and what it looks like to serve humbly, steward their talents well, and continue pursuing their relationship with Jesus above all else.
Natural State evokes so much meaning spiritually. There is a void inside us all that calls out for our Creator. There’s a need that we are met with at some point in life that longs for a Savior. There is a purpose for each of us here on this earth to be lived out and fulfilled. This is how we were created from the beginning: to know and love God, to love and serve others. That is the state that God wants us to live in with Him, our original, natural state. Lead vocalist, Haley, explains “It doesn’t always come naturally for us to love God with all of our heart. But I desire for our music to authentically point people to Jesus, our Hope.” Chattanooga based, Natural State, says their music comes from a love of their creator and a love of creating for Him. God is the central figure of everything they write whether it is about joy or love, doubt or disappointment. The music has elements of pop, rock and worship with lyrics meant to lead you to a state of wonder and worship to God.
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Wisdom Moon gives us insights into Facebook and Instagram's most recent changes to targeting the Christian audience with ads. He walks us through practical hacks and workarounds to these changes and many other helpful tips along the way including Christian Music Marketing's Christian Artist Academy courses.
To access those courses today, visit: https://christianmusicmarketing.com/christian-artist-academy
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Wisdom Moon connects with artist manager, Marcus Rixon, President of Rixon Entertainment Group. Marcus talks about when and why you should hire a manager as a growing indie artist. He also gives insight into what characteristics he looks for in artists and what artists should be observing in a management group.
Marcus Rixon is the founder and president of Rixon Entertainment Group, which is a front runner in today's world of entertainment. With roots in artist management, branding, social media, networking, distribution, and digital marketing, Marcus and his team work with clients to create a strategic plan for success.
Marcus moved to the United States to attend college with a dream of entering the music industry. He has since represented Platinum-selling, Grammy Nominated, multi Dove Award winning artists, as well as working at the high level of the Olympics for the Olympic Broadcasting Services in Sochi, Russia, and Toyko, Japan as of recent.
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Wisdom Moon talks with Pursuing JC about how they started out in their music career as a band and how they are setting themselves apart in the industry. They share about how they work together and encourage each other in individual strengths. Plus, they give the next generation of musicians practical advice.
Pursuing JC is a 9-piece worship band from Long Island NY, whose experience ranges from touring with Christian artists, to church services and events all around the country. The band was formed in 2012, and started as a church worship group comprised of all young kids. Ever since then, new members were picked up along the way, and the band has been constantly growing and evolving into what it is today. Some highlights have been performing at the River Rock Festival in Maine, opening up for Christian recording artists Unspoken on tour, and Worship in the Adirondacks.
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On this episode, we're joined by three members of Victory House Worship. We talked about being intentional in songwriting, stewarding resources and talents well, and being humble through the process.
Victory House Worship brings a fresh, culturally-reconciled sound to the world of worship music. A ministry of Victory Church, based in the greater-Atlanta area, Victory House Worship has a heart for their local community as well as bringing their songs outside the four walls and into every nation. Their debut album, You Won it All, is available on all music platforms.
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On this episode, we're joined by Christian music industry veteran, Stacey Willbur. We talk about her journey as a publisher, what she’s looking for in songwriters, her role as a publisher and practical tips for up-and-coming songwriters.
Industry Music Publishing Veteran, Stacey Willbur has worked for many of the top music publishing houses in Nashville, her heart and passion for aspiring songwriters, artists, and songs have opened the door for many creatives throughout her career. She has worked with artists in both Christian & Country music including David Garcia, Kari Jobe, Mandisa, Chris Stevens, Ben Glover, Brian White, Jerry Salley, Kelly Lovelace, Chris Stapleton, and John Paul White. Stacey established a "Women In The Music Industry" community where she currently mentors, guides and encourages young ladies who are entering their first jobs in the music industry. At present, Stacey's undertaking a new role as Head of Publishing of the newly formed TIM Publishing with Christian Music Industry Legends - Chris Tomlin & Jason Ingram!
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On this episode, we're joined by Cole Flynn, the Marketing Director at Elevation Worship Records. He heads up all marketing efforts for all music releases from the label (primarily Elevation Worship and Elevation Rhythm) which includes leading the marketing team, casting vision, creating strategy, overseeing radio, YouTube programming, tastemakers, social media, advertising, and everything in-between.
Over the past year alone, they've tracked over 1.3 billion streams, had two #1 radio singles, won 2 Billboard awards, topped the Billboard Christian albums chart, been nominated for 3 Grammys, and won 4 Dove Awards.
Cole has been married to his wife, Abby, for 7 years and they have two adorable young kids!
Cole and Wisdom talk about the Marketing Director role at Elevation Worship Records and how it differs from a typical marketing role at a traditional record label. They also discuss practical insights and tips for Christian indie artists that want to level up their marketing and social media + much more!
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On this episode, we're joined by worship leader, songwriter, and artist, Jena Brancart. We discuss her journey of writing and releasing music, her new Christmas single and so much more!
Jena carries a heart for cultivating a culture of worship rooted in authenticity and intimacy with God. A California native, she began writing and leading worship in her youth and teenage years, but it was during her time with YWAM Norway that a passion was ignited for both.
Jena’s music is the overflow of her life with God, encompassing journeys with Him through every season. Rooted in a message of intimacy with God, her songs extend the invitation to find communion with Him in all circumstances. Intentionally exploring a variety of sonic landscapes, she believes every project calls for a different sound, because God is doing something new. With a heart to empower and encourage people in their faith, her prayer is that the songs she partners with God to write can become spaces for people to find encouragement and meet with Him in.
Jena is passionate about seeing lives transformed through encountering God and longs to see hearts fully abandoned and awakened to His love. Whether leading or releasing music, her vision is to help facilitate a place where people can connect with God’s heart.
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On this episode, we're joined by author, speaker and artist, James Goll. We discuss his journey in ministry and music, why he decided to record/release a Christmas album, what it was like to work with world-renown vocal coach Renee Grant-Williams, advice for up & coming leaders and so much more.
James W. Goll is the President of God Encounters Ministries and has founded numerous ministries, including Prayer Storm and Women on the Frontlines. James is a certified Life Language Communications Coach and also has his Doctorate in Practical Ministry from Wagner University. He is a member of the Harvest International Ministries apostolic team and an instructor in the Wagner Leadership Institute as well as the Christian Leadership University.
James has ministered in more than 50 nations. A prolific author of more than 50 books, including the Best Charismatic Book of the Year, The Lifestyle of a Prophet. He has also recorded 20 full curriculum kits with corresponding study guides and e-courses. A singer before he became a preacher, James Goll released Never Alone, his debut album of inspirational songs about life, family, and devotion to God in 2018. James has just released his newest album, Christmas Wonderland, a compilation of classic Christmas songs in a variety of styles, including: swing, inspirational, and carols!
James Goll was married to his wife, Michal Ann, for 32 years before her graduation to heaven in the fall of 2008. He has four adult children, who are all married, and a growing number of grandchildren. He makes his home in Franklin, Tennessee.
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On this episode, we launch a new format for this podcast and our friends, Land of Color, kick it off with a bang!
Land of Color started when two singer/song writers Gary Rea and Thomas Ewing met in the mountains of Montana in 2015. Before the band started, they were both worship leaders and solo artist in their own right but they feel like the Lord brought them together to create something that is unique and greater than the sum of the parts. Gary was born and raised in South Africa and Thomas is from Colorado. Their different cultural and musical backgrounds have resulted in a unique sound that is a blend of African rhythms, singable melodies and tight harmonies.
The guys talk about how the band was birthed out of community and that it was at family gatherings in the early days of their friendship that they would grab their guitars and start writing songs. “The songs came quickly and easily” says Thomas “and they were simply an overflow of what the Lord was doing in our lives individually and as a community.” In 2016, they decided to record an album of the songs that they had been writing under the name HOLY MNTN and before long they were getting invites from all over the country for them to perform their music. In 2018, they changed their name to Land of Color and signed a record deal with Remade Records, an imprint label under Sony/Provident.
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On today’s episode, we talk with Andrea Olson, founder of Overflow Worship & Overflow Resource, about worship leading, Christmas worship, worship team training, and more! 🙌🏽
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This week we chat with Austin Ludwig - songwriter, artist, producer, and pastor in the Atlanta area. He shares some amazing insights and helpful tips for artists pursuing music. We gain some helpful wisdom and perspective, like learning to wait and have patience until you’re ready for God to entrust you with what you’re praying for! 🙌🏼
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Today, Wisdom chats with Phil King about being a songwriter vs. an artist, being honest and bold in your music, encouragement for creatives starting out, and much more! 💥
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Welcome back to another episode of the Christian Music Industry Podcast! Today we are joined by Kaelob Mecum of 7 Hills Worship! We talk about cultivating a songwriting culture at your local church, the importance of marketing, the importance of your church leadership’s support when releasing songs, and more! 🔥
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This week Wisdom Moon chats with Christian hip-hop artist Byron Woo.
Byron Woo, is not your normal up-and-coming rapper.
After starting his career as a hip-hop music video director, Byron has since moved from behind the camera to in front of the camera as the lead of the hip-hop collective group, Reclaimed Souls Collective. He honed his craft by working and observing in a community with multiple talented artists, bringing a harmony between video and his own music.
Byron’s evolution through the art of film and poetry allows him to express a deep and profound message he's proud to call his own. His music embraces the spiritual - telling stories of his past life, stories of redemption and stories of his strong faith.
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Worship Pastor/songwriter, Justin Tweito, joins us today to share some songwriting insights & to give us some perspective on how he selects songs for his local church body. Be sure to check Justin’s songs out wherever you listen to music! 💥
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This week we have the honor of talking with the co-founder of Dwell, Dwell Songs, and The Worship Initiative writer/artist - Aaron Williams. Aaron shares about songwriting, life transition, & trusting God even when your circumstances change. 🙌
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This week we get the chance to chat with worship leader/singer-songwriter Maria Hilman! She shares some awesome thoughts about how to build a relationship with God & as well as how her writing journey began. 🙌🏼
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To celebrate the agency’s third anniversary, we interview our founder, Wisdom Moon, about why he started the agency, where we’re headed, and the biggest piece of advice he gives to indie artists.
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Today we’re joined by Wipe Every Tear Assistant Director, Elizabeth Friend! She shares all about the work they’re doing in the Philippines & about tangible ways we can all partner with them.
Check out their website 🙌🏼: www.wipeeverytear.org
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This week we’re joined by artist Rachel Hale! Rachel shares all about her journey as an American Idol alum, songwriting, & the biggest lesson she’s learned along the way. Check out her latest single “Promised Land” wherever you listen to music! 🙌🏼
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Prepare to laugh AND be challenged by the wonderful Alisha Quinonez! Alisha sits down with us to talk about music, marriage, ministry & more! 💥
Be sure to check out Alisha’s music on your favorite streaming platform!
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This week we’re joined by Rachelle Luk! She shares all about the inspiration behind her new album “Even Now”, what God taught her through making it, and gives some practical tips for running a successful crowdfunding campaign!
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This week we’re joined by Robbie Reider of Crossroads Music! He shares some songwriting wisdom, and some of the biggest lessons he’s learned along the way about ministry. Be sure to check out their new song “Unbreakable” wherever you listen to music!!
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Today we’re joined by Brett Perkins of Journey Worship Co. to talk about cultivating a songwriting community in your church, infusing theology in songs, and much more!
We’ll be back next week, same time and place!
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This week we get the chance to sit down with Wisdom’s long-time friend and colleague, Jonathan Mason. Jonathan currently works as the VP of Christian A&R and Publishing at CURB|Word. Before that, he’s been on all sides of the music industry starting as a drummer, then a manager, before eventually moving to the label side of things. He shares some incredibly valuable tips and insights about what he looks for in potential artists, as well as some practical ways to start making connections in the industry. We hope you enjoy!
We’ll be back next week, same time and place!
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Welcome back! Today we sit down with the talented Natalie Layne to discuss all things TikTok, why authenticity as an artist matters, & what to do when you experience criticism online! Be sure to check out her latest releases wherever you listen to music. 😎
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What a gift to chat with Aaron Shust this afternoon! Aaron shares his perspective on social media, what advice he’d give to his younger self and shares so much wisdom that he’s learned along the way. Be sure to check Aaron’s music out wherever you listen!
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Aaron Shust is in relentless pursuit of beauty, and it is that which lies behind his musical experimentation, his writing, his public ministry, and his tenacious grip on God’s word. It has driven his music since the beginning, well before his early success when he was named the 2007 Songwriter of the Year and New Artist of the Year and wrote the Song of the Year, “My Savior My God.”
His muses are a deep love for the Bible, instilled in him at an early age, the glory of creation, and the nurturing community of his family. He loves the promises of God, which have carried him through diagnoses of Down Syndrome and chronic illness for two of his sons as well as the deaths of loved ones, and have inspired his recording of the anthems of faith “My Hope is in You,” which spent 14 weeks at #1, and “No One Higher,” as well as resolved declarations of worship like “Ever Be,” which debuted at #3 on the NCA chart.
Shust’s commitment to the fulfillment of the beauty of the Gospel has led him around the world to lead worship with the Billy Graham Evangelistic Association. With Will Graham, the artist has traveled to Canada, Romania, Hawaii and Scotland. His travels yield a celebration of global sounds, such as ukuleles, bagpipes, brass, and Middle Eastern percussion, all featured in his new album, “Nothing to Fear.” He has spent considerable time in ministry and collaboration in Israel, where he again declares God’s promises for his people in the song, “Zion.” In 2014, Aaron recorded his Christmas album, “Unto Us,” with the Prague Philharmonic Orchestra, which has been hailed a “musical masterpiece.”
Despite Aaron’s celebration in worship that leads him to far-flung corners of the world, his heart is at home in Nashville, Tennessee, with his bride Sarah and their sons Daniel, Nicky, and Michael.
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We had the privilege of chatting with Melody from Influence Music & she shared SO many great thoughts about why you should surround yourself with people smarter than you, some of the things she’s learned launching an indie label, & a reminder to all of us that rest can sometimes be the best next step. Be sure to check out their new record “ages (Live)” wherever you listen to music.
We’ll be back next week, same time and place!
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This week we have the honor of hosting Mike REAL!!! We talk all about how his journey began, what it takes to be a good collaborator, and he gives some words of encouragement to those who are just beginning their artist journey. Enjoy!
We’ll be back next week, same time and place!
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Join us as we hang out with songwriter/producer Austin Cannon and discuss how he got his start as a producer, why consistency matters, and some of the other lessons he’s learned along the way. 😎 We’ll be back next week, same time and place!
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This week we had the privilege of chatting with artist and worship director James Stockstill! We talk about how James got into ministry, the vision God gave him for what Bethany Music could be, and what they’ve learned as a ministry along the way. We’ll be back next week, same time and place!
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Join Wisdom & Kat for a conversation with Christian artist, Todd McVicker, as they discuss authenticity in Christian music, creating meaningful industry relationships, and why getting started is one of the most important parts of the artist journey. Be sure to check out Todd’s music on your favorite streaming platform — or his incredibly creative music videos over on his YouTube.
See you next week — same time & place!
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This week Wisdom chats with Julie Lov, a Nashville & LA-based producer, remixer, guitarist and bassist. After a brief stint at Berklee College of Music in 2011, Julie moved to Nashville, TN to begin her career as a session/touring musician. She's played guitar and bass on tour with artists including Plumb, Ellie Holcomb, Jill Andrews, Moriah Peters, and more. From Red Rocks, to arenas, to cruise ships, to rock clubs, to music festivals in the US, Canada, & Europe, to empty bars in no-name towns, Julie has performance experience under her belt in just about every capacity.
She played guitar and bass on For KING & COUNTRY's Grammy-winning album, Burn the Ships.
In recent years, she has been producing music and making remixes out of her studio in Nashville for artists such as Penny and Sparrow, Sarah Reeves, Drew Holcomb & The Neighbors, Christa Wells, Stela Cole, and more.
Between songs she's produced, remixed, written, and played guitar on, Julie's music has been streamed more than 30,000,000 times on Spotify alone.
See you next week — same time & place!
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This week we’re joined by Zachary Ray! Zachary Ray is a music teacher and artist creating music that reflects the lessons he’s learned along the way. Join us for a conversation on what God’s been teaching him recently and how he and his family maintain a sense of “home” no matter where they are.
See you next week — same time & place!
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This week Wisdom & Kat sit down (virtually) with Seth & Jenna from Him + Her Worship! Join them for an open conversation about places they will NOT eat, finding contentment, redefining expectations, & what they’ve learned since moving to Nashville.
See you next week — same time & place!
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We’re back! This week Wisdom and Kat are joined by Aaron David to discuss his pain points as an indie artist, what success looks like for him, and Wisdom’s previous CHH career. 🤣
We'll see you next week, same time & place!
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Welcome back to another episode! This week, we join Wisdom & Kat for a conversation with Mark & Sarah Tillman about songwriting, building a relational network vs. a transactional one, understanding your needs as an artist, and more! Make sure you check them out on Spotify & stay tuned for their upcoming release. We’ll see you next week, same time & place!
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This week’s featured guest is Stephen McWhirter! Wisdom, Kat, and Stephen have an open conversation about defining success, songwriting, and redemption. One thing we’ll be thinking about for a while is the reminder Stephen gave that “God wants to do something IN you, as much as He wants to accomplish things THROUGH you.” 🤯 We’ll see you next week, same time & place!
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Stephen grew up the son of a traveling evangelist, but the man he knew in private and the one he knew in public, were not the same. Due to the hypocrisy he witnessed as a child, he believed Jesus was simply fantasy. As he grew into his early teens he wanted nothing to do with Christianity. At this time of his life, he fell into extreme drug addiction. Eventually, becoming a crystal meth addict for over 5 years. During this dark chapter, someone gave him a book about Jesus, which he miraculously accepted.
One night at 3am, he sat in a bed reading the book, with drugs next to him on the side table. That night, as he read, he was acutely aware of the presence of God in the room. Stephen began to have an internal dialogue with the Lord, he knew He was real but didn’t know how to quiet the life of addiction he had known for so long. In that moment, with a thought more powerful than he could ever have imagined, He felt the Lord say, “You don’t have to do it alone, because I will do it!” and in that moment, Stephen believed Him and gave his life to Christ. He found himself with the willpower not his own, and overnight, went from addiction to redemption. He had come to personally and intimately know the God that saves.
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Welcome back to the Christian Music Marketing podcast! This week we get the chance to talk with singer/songwriter Jelinda Hill. Tune in for an inspiring conversation about her musical journey, the story behind her latest single “Defeated”, and her experience as a member of the Maverick City Music choir!
If you're looking for help growing your impact and influence with integrity, we'd love to be on your team. Get started today at christianmusicmarketing.com/contact
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Welcome back to the Christian Music Marketing podcast! This week we're joined by Garrett Cline of the up-and-coming band CLINE. Tune in for an open, encouraging conversation about CLINE’s musical journey, how to steward what God’s given you, and the best piece of advice Garrett’s ever received.
If you're looking for help growing your impact and influence with integrity, we'd love to be on your team. Get started today at christianmusicmarketing.com/contact.
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Welcome back to the Christian Music Marketing podcast! This week we're answering a listener question about how to maintain your Spotify followers and how to talk directly to them about supporting you on other platforms including crowdfunding.
If you're looking for help growing your impact and influence with integrity, we'd love to be on your team. Get started today at christianmusicmarketing.com/contact.
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Welcome back to the Christian Music Marketing podcast! This week we're joined by HNRY to discuss the importance of email and SMS marketing, how to develop your artistic voice, and whether or not having a team is important.
If you're looking for help growing your impact and influence with integrity, we'd love to be on your team. Get started today at christianmusicmarketing.com/contact.
Be sure to check out HNRY's music!
IG: @hnry_music
Spotify: https://open.spotify.com/artist/0cR13qiNUoSIlX9UJ9HWUI?si=tuB134T_SqafMNVv9EWlzw
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We're back! We may have a new name and some new voices, but we still have the same goal: to help equip YOU as a Christian Indie Artist.
Check out this short episode where Wisdom and Kat introduce themselves, explain the name change and share some of their favorite podcasts.
Enter the promo code "PODCAST" on our website to get 50% off your first month of The Artist Mentorship! https://christianmusicmarketing.com/join
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We are so excited to get a chance to sit with Seth and Jenna Herlich (Him + Her Worship) and hear about their story. It’s so encouraging to hear how God has orchestrating their story!
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God knows how to get our attention. He also knows how to get us headed in the right direction.
This can take a lot of the pressure off of us and instead we can enjoy the ride!
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Enter the promo code "PODCAST" on our website to get 50% off your first month of The Artist Mentorship!
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http://theartistmentorship.com/
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We believe that God can do incredible things through the things we create.
But, our souls can often get impatient.
How do we balance that tension?
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We loved getting the opportunity to talk with Kari Jobe and Cody Carnes and hear some of their incredible wisdom and insight on everything from co-writing to touring and beyond! God isn’t in a hurry and we could learn something from that.
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Enter the promo code "PODCAST" on our website to get 50% off your first month of The Artist Mentorship!
--
http://theartistmentorship.com/
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Most of our artistic journeys don’t begin looking shiny and popular, but when it looks foolish.
The trick is not to focus on how “rough” the beginning looks, but how bright the future CAN be!
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We're so excited to get the chance to sit down and talk with Corey Voss and hear some of the story behind his journey as an artist, worship leader, and songwriter. God knows where to find us and when we need finding.
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Enter the promo code "PODCAST" on our website to get 50% off your first month of The Artist Mentorship!
--
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There's a power in listening.
Not just listening to what we know or already assume, but listening to an idea we've never considered.
With so much unrest in our nation and more specifically... the people of our nation, now is a time where we embrace "listening" like never before.
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We're so excited to sit down and talk with Seth & Nirva and listen to their wisdom and insight on some of the issues we're all facing today and how we can move forward together and learn, grow and collectively change the world for good!
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Enter the promo code "PODCAST" on our website to get 50% off your first month of The Artist Mentorship!
--
http://theartistmentorship.com/
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