The SHE x SHINES Podcast: Recent Episodes
SHE x SHINES with Anna Laura and Alex
Welcome to The SHE x SHINES Podcast with Anna Laura and Alex. We are a platform for multi-passionate women to support and learn from other women through Connection, Community, and GirlTalk.
Whether you work a full time job and are growing a business on the side, or are currently running multiple businesses, on top of fitting in a social life, we know the juggle is real… and girlfriend, you are not alone! Here at SXS, we connect with your fierce crew, help you create the foundation to find clarity on your mission and purpose, and provide you with the exact steps needed to take action to build a business fit for a queen… because we’ve been there, built that and are paying it forward.
On The SHExSHINES Podcast, we’re inviting you to join in our lessons from The SXS Academy and dive deeper into the conversations we have at our live events. Get ready to go BTS of what it's like running a business together as we share our insider secrets and resources. We’re also bringing you real talk with your fav boss babes, so after listening to an episode, you’ll walk away feeling confident talking to others about your business, understand exactly who you’re serving and how to monetize those amazing ideas you have!
So if you’re ready for more connection, community, girltalk, and GROWTH, let's dive in! And be sure to subscribe so you never miss an episode!
CONNECT WITH US // shexshines.com INSTAGRAM // instagram.com/shexshines SHOW NOTES // shexshines.com/podcast
Our guest Kris Jones, is the Founder of Red Door Designs, and a StoryBrand guide. If you’re not familiar with StoryBrand, we cannot recommend the book “building a storybrand'' by Donald Miller enough! In fact, Kris was mentored by StoryBrand founder - Donald Miller himself! Kris has over 20 years of experience (and clients like Nike under her belt!). As you’ll hear, she is extremely passionate about helping self-employed women get website copy that sells so they can multiply their revenue and focus on what they do best.Must-hear moments: - The formula for how to use the power of storytelling on your site- Imagery and copywriting tips that convert clients- Must-have website sections - and be sure you peep the blog post for this ep, which gives a few more must-haves!RESOURCES:- Read “Building a Storybrand” by Donald Miller- Free Masterclass "Perfect Your Pitch" with Kris: https://www.claritywithkris.com/grow.reddoordesigns.comSHOW NOTES // shexshines.com/podcastCONNECT WITH US // shexshines.comINSTAGRAM // instagram.com/shexshinesTEXT US // 215-608-3002
In this episode you’ll hear the replay from an interview we had with Courtney Matthews on The SHEx SHINES Show, airing on Comcast Rise. Courtney is a Tax Accountant and Entrepreneur. Her firm, Mcore Tax and Accounting offers financial services to business owners who need to organize, manage, and understand their business from the inside out. We know this ep is going to be a multiple must-listen for any busy entrepreneur Trying to DIY their biz Must-Hear Moments: - common financial or tax misunderstandings- how to prep for tax season- organizing your finances- and so many more of our community’s FAQs when it comes to taxes! RESOURCES:- Courtney’s Tax Courses: https://www.mcoretax.com/coursesSHOW NOTES // shexshines.com/podcastCONNECT WITH US // shexshines.comINSTAGRAM // instagram.com/shexshinesTEXT US // 215-608-3002
One of our favorite things about the entrepreneurial community is just that… community! And getting to connect with fellow multipassionate entrepreneurs is just the best. So you can imagine how excited Anna Laura was to sit down as a guest with Jennie O’Connor on her podcast, Multipassionate Like A Boss. Must-hear Moments:- How entrepreneurship was modeled by Anna Laura’s childhood- Taking action from a place of alignment,- Using dance parties as a remedy for Imposter Syndrome.RESOURCES:- The Multi-Passionate Like a Boss Podcast - https://jennieoconnor.com/multipassionate-like-a-boss-the-podcast/SHOW NOTES // shexshines.com/podcastCONNECT WITH US // shexshines.comINSTAGRAM // instagram.com/shexshinesTEXT US // 215-608-3002
Lisa Simone Richards is a PR & Visibility Strategist for online coaches who want to get seen everywhere. Through her free workshops, masterclasses and mentorship program, she gives you the lather-rinse-repeat formula for more visibility, without spinning on social media or wasting more money on Facebook ads. Her clients go from invisible to in-demand getting interviewed on top podcasts, partnering with big names in their industry and building their authority expert status by getting featured on major media like FOX, NBC, Forbes, Inc., and more.)MUST-HEAR MOMENTS:- How mulitpassionates can achieve consistent visibility, without overwhelm- Lisa’s simplified publicity plan to attracting more clients- The ABC’s of your publicity goalsAnd more!RESOURCES:- Learn the best way for YOU to get visibility online as a coach at www.lisasimonerichards.com/quiz - Join the SXS mentorship waitlist: https://mailchi.mp/c5ee51952c0d/mentorSHOW NOTES // shexshines.com/podcastCONNECT WITH US // shexshines.comINSTAGRAM // instagram.com/shexshinesTEXT US // 215-608-3002
Meet Jennifer Spivak, your new favorite CEO & ads manager who’s sharing her industry secrets on how to use your own personal stories & values to grow a successful business! In this conversation you’ll hear Jennifer’s own personal stories and how they influenced the all-female ad agency she currently runs. She has helped hundreds of businesses generate millions of dollars on Facebook & Instagram, with many seeing a 1000%+ return on their ad campaigns.From a natural-born entrepreneur running carnivals in her Queens neighborhood to escaping an abusive relationship to creating a business that focuses on female empowerment and financial independence…you don’t want to miss this jam-packed episode!Must-hear moments: - Using your personal story & values to grow a successful business - The multipassionate’s trick for finding your focus- How to create your business mission & vision when you feel stuck - Should you be using ads?RESOURCES:- The Ad Girls' list of 100 Creative Ad Ideas That Make Competition Irrelevant: https://theadgirls.com/sheshines- Work with The Ad Girls: https://apply.theadgirls.com/optin1626898777623TEXT US // 215-608-3002CONNECT WITH US // shexshines.comINSTAGRAM // instagram.com/shexshinesJOIN THE GROUP // facebook.com/groups/sxsacademySHOW NOTES // shexshines.com/podcast
So you want to start a podcast – and don’t want to buy a course? Then this episode is just for you. If we can DIY our podcast, we know you can, too! We’ll cover everything from how to write your podcast description to getting ready to hit publish. We’ll cover:- Podcast Foundations (the about/elevator pitch, target listeners, the format) - Planning Stages (equipment, scripting, guests)- Editing/Recording/Publishing- Promoting- Tips to systemize all of these stepsAnd we’ll let you in on a secret: all the information in this episode is from all our research and tested methods from our very own Podcast Planning Doc we used when created SHE x SHINES Podcast.⠀⠀⠀⠀⠀⠀⠀⠀⠀SHOW NOTES // shexshines.com/podcastTEXT US // 215-608-3002CONNECT WITH US // shexshines.comINSTAGRAM // instagram.com/shexshinesJOIN THE GROUP // facebook.com/groups/sxsacademy
If you’re on the struggle bus with managing your work-life on top of your personal life and, oh hello, relationship, whaaa, we’ve got you covered with this ep! Michelle Wax is a dating coach that helps you end your dating frustration and get more time and energy back in your adventure to creating a great relationship. Michelle is a 4 time entrepreneur that ties in mindset, science, and psychology into her Be the One method to attract your partner with more ease and more joy. She has interviewed hundreds of people across 50 states on how they create more joy and fulfillment in their own lives and it all comes back to one thing - relationships. In this episode, we dive into advice & strategy with Michelle on how to juggle your work, life, and the relationships in it. RESOURCES:- Receive your Dating Profile Audit & Check out the “Be The One Accelerator” at www.michellewax.com- Follow Michelle on Instagram: www.instagram.com/michellewaxdating- Michelle’s American Happiness Documentary - https://american-happiness.com/documentary - Join the SXS mentorship waitlist: https://mailchi.mp/c5ee51952c0d/mentor- 4hour work week - https://amzn.to/3I1LxhH TEXT US // 215-608-3002CONNECT WITH US // shexshines.comINSTAGRAM // instagram.com/shexshinesJOIN THE GROUP // facebook.com/groups/sxsacademySHOW NOTES // shexshines.com/podcast
You may remember today’s guest from a roundtable episode of the SXS Podcast, and we just love her spirit and her energy so much that we had to have her come on our TV show, too! That’s right we’re talking about the one and only Dr. O!Dr O is SO many things - the very definition of multipassionate, philanthropist, public speaker, educator, author, mother of 3 boys, entrepreneur, as well as the CEO of HD Pro Global Beauty Institute and Body Med Spa. What you’re about to hear is from her interview with us on the SXS Show, which airs on Comcast RISE. When our VIP mentor clients need a boost in confidence selling, this ep is one of your top recommendations. You’re going to love it!Must-hear moments:→ how building a solid brand and community has contributed to her success→ unique ways she engages with her clients→ how to brand yourself in a saturated market RESOURCES:- Dr. O’s Instagram: http://www.instagram.com/droj.hdproglobal- Dr. O’s Website: https://drojspeaks.com/- Become a MedSpa Beauty Boss with HD Pro Global with Dr. O: https://hdproglobal.com/independent-medspa-franchise-program/TEXT US // 215-608-3002CONNECT WITH US // shexshines.comINSTAGRAM // instagram.com/shexshinesJOIN THE GROUP // facebook.com/groups/sxsacademySHOW NOTES // shexshines.com/podcast
So you want to spend time with your boo. You want time to workout. You need to work on your business outside of work. Oh wait and there's your job. And dog walks. How do you juggle it all?! If you’re starting a lot of things without seeing them to completion, we’re bringing you 10 SIMPLE WAYS to reach your goals without the burnout. We recommend listening to this one on the way home from work and you're thinking "I just can't..." …when you need to work on your biz. Slide into our DMs @shexshines and let us know which tip you’re going to implement this week to help prevent or overcome your burnout and overwhelm!You don’t want to miss tips on: → delegating & creating boundaries → gaining the confidence to say “no”→ managing your time successfully between all your roles RESOURCES:- Join the SXS mentorship waitlist: https://mailchi.mp/c5ee51952c0d/mentor- The Multipassionate Entrepreneur Playbook: https://www.shexshines.com/playbookTEXT US // 215-608-3002CONNECT WITH US // shexshines.comINSTAGRAM // instagram.com/shexshinesJOIN THE GROUP // facebook.com/groups/sxsacademySHOW NOTES // shexshines.com/podcast
We sat down with former SXS VIP Mentorship client Haley McDevitt, Lead Photographer and Owner of Perennial Photography, as well as a marketing director. Haley initially reached out to us for mentorship because she started to get anxious about being an entrepreneur. (Maybe you can relate!) She had questions about things like taxes and managing her full time job on top of a growing photography business. Haley’s mission is to foster connectedness and vulnerability in the world through photography and deep conversations. Perennial is a wedding and lifestyle photography brand, created with the dream of being so much more! Throughout our time together we not only helped Haley answer those tough questions like “how do I make my biz legit?”, taxes for entrepreneurs, and finding balance but we were also able to help her lay the steps so she can grow into her next steps as a biz owner - starting her podcast, and eventually owning a wedding venue. Must-Hear Moments:- Listen in to hear the BTS of her mentorship with us- tips on owning your finances- how Haley manages to DIY her beautiful biz while working full time- and sooo much more! RESOURCES:- Visit the Perennial Feels website: www.Perennialfeels.com- Follow Perennial Feels on Instagram: www.instagram.com/perennialfeels- Connect with brand & graphic design strategist Sasha at Daring Creative Co: https://daringcreative.co/- DIY your LLC like us and Haley at Legalzoom: https://www.legalzoom.com/- Join the SXS mentorship waitlist: https://mailchi.mp/c5ee51952c0d/mentorTEXT US // 215-608-3002CONNECT WITH US // shexshines.comINSTAGRAM // instagram.com/shexshinesJOIN THE GROUP // facebook.com/groups/sxsacademySHOW NOTES // shexshines.com/podcast
Why are we so passionate about you multipassionates? Well, for one thing, it’s because we’re also multipassionate! You might have heard our twisty rollercoaster story about how we ended up here at SXS, but you may not know that in addition to SXS, we each have our own businesses: Alex is the owner of speech pathology private practice the ww group, and Anna Laura is the owner of a brand and product photography business for women-owned brands, called The Shine Studio.So we thought we’d dive into each of these businesses, and share why we started, what it’s been like to DIY our business, and changes we’ve made over time, including exactly what we invest in every year to keep our businesses going strong. ⠀⠀⠀⠀⠀⠀⠀⠀⠀You don’t want to miss: → BTS of creating The Shine Studio Co & The Wynter Wellness Group→ what we decided to DIY vs. invest and why→ pros/cons of the DIY life→ how Alex built her website in under 2 hours RESOURCES:- Join the SXS mentorship waitlist: https://mailchi.mp/c5ee51952c0d/mentor- The Passion to Profit Playbook: https://www.shexshines.com/playbook- Time blocking for the multipassionate entrepreneur, Episode 086 of The SHE x SHINES Podcast: https://podcasts.apple.com/us/podcast/086-time-blocking-for-the-multipassionate-entrepreneur/id1501727114?i=1000542695907TEXT US // 215-608-3002CONNECT WITH US // shexshines.comINSTAGRAM // instagram.com/shexshinesJOIN THE GROUP // facebook.com/groups/sxsacademySHOW NOTES // shexshines.com/podcast
We created the ultimate DIY your biz too, for multipassionates - The Passion to Profit Playbook. Our goal is to help you ditch the overwhelm growing your brand so you know exactly what needs to get done and when. This playbook is a roadmap to your mindset, content, and sales to grow a profitable brand. The first stop on your road to a profitable brand…learning how to own it! ..aka your mindset⠀⠀⠀⠀⠀⠀⠀⠀⠀You don’t want to miss: → how to nail your elevator pitch every time → why you shouldn’t start your business with creating an avatar→ our favorite multipassionate tool to get you unstuck → community wins using The Passion to Profit Playbook RESOURCES:Join the SXS mentorship waitlist: https://mailchi.mp/c5ee51952c0d/mentorThe Passion to Profit Playbook: https://www.shexshines.com/playbookTEXT US // 215-608-3002CONNECT WITH US // shexshines.comINSTAGRAM // instagram.com/shexshinesJOIN THE GROUP // facebook.com/groups/sxsacademySHOW NOTES // shexshines.com/podcast
Can you believe that “how to start a business” was one of the most popular internet searches was last year ?! We totally can, because it’s one of the most frequent questions we get from the ladies in our SXS VIP mentorship program. They want to know how to make your business legitimate before launching or before they take the plunge into full time entrepreneurship. Some are transitioning to full time entrepreneur while some still love their full time job and the freedom to grow a business alongside it. From scaling their photography business, to deciding to launch that ebook, to finalizing their own speech therapy private practice, so many of our clients took the next steps in locking down their offers and scaling their business. Sound like you? Let’s get into it! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Learn how to:→ open a business bank account→ Find Easy to understand and nonjudgy financial resources to help you track expenses and set goals → How to get an LLC→ Draft the Contracts you need to protect your brandRESOURCES:- Join the SXS mentorship waitlist: https://mailchi.mp/c5ee51952c0d/mentor- How to How to Make Informed Money Decisions with Kristy Runzer, Owner of OnRoute Financial, Episode 016 of The SHE x SHINES Podcast: https://podcasts.apple.com/us/podcast/016-make-informed-money-decisions-with-kristy-runzer/id1501727114?i=1000476422392- Taxes 101: financial prep for the multipassionate entrepreneur with Courtney Matthews, tax accountant, Episode 099 of The SHE x SHINES Podcast: https://podcasts.apple.com/us/podcast/099-taxes-101-financial-prep-for-the-multipassionate/id1501727114?i=1000551751997- The legal basics of protecting your business with Taylor Tieman, attorney & founder Legalmiga, from The SXS Show on Comcast RISE, Episode 083 of The SHE x SHINES Podcast: https://podcasts.apple.com/us/podcast/083-the-legal-basics-of-protecting-your-business/id1501727114?i=1000540364143- The Legalmiga Library, your one-stop legal shop for protecting your business from the get-go from Taylor Tieman: https://www.ttiemanlaw.com/legalmigalibrary- How to get your EIN: https://www.irs.gov/businesses/small-businesses-self-employed/apply-for-an-employer-identification-number-ein-onlineTEXT US // 215-608-3002CONNECT WITH US // shexshines.comINSTAGRAM // instagram.com/shexshinesJOIN THE GROUP // facebook.com/groups/sxsacademySHOW NOTES // shexshines.com/podcast
If you feel like your content is a litttttle stale or maybe consistency is the issue that’s been nagging you recently, this is the perfect episode for you. In this recording from The SHE x SHINES Show on Comcast RISE, you’ll go BTS with us as we sat down with Jourdan Guyton, coach and content strategist. Jourdan teaches Female Coaches & Creators How To Create Profitable Content With Ease. From her entertainment background to launching her business during COVID, Jourdan is spilling all the tea on how she turned her love of content creation into a 6-figure biz in under a year. Plus with Cardi B and Ma$e references, you don’t want to miss this one. Must-hear moments:- Jourdan’s 10 year background in TV (including the Maury Show & BET!) and how it influenced one of the pillars of her business- 3 steps to establish yourself online & confidently create content- The exact type of content that will help you go from producing content that goes unseen, to content that makes your business money and attract clients.- How to sell when you don’t have a sales backgroundRESOURCES:- Jourdan’s Instagram - https://www.instagram.com/jourdanguyton/ - Jourdan’s FB group - Female Entrepreneurs: Content & Community - https://www.facebook.com/groups/contentandcommunity- The Courageous Content Academy - Jourdan’s group coaching program - https://thecceacademy.teachable.com/TEXT US // 215-608-3002CONNECT WITH US // shexshines.comINSTAGRAM // instagram.com/shexshinesJOIN THE GROUP // facebook.com/groups/sxsacademySHOW NOTES // shexshines.com/podcast
We aren't’ going to tell you that you HAVE to quit your job to be a successful entrepreneur. But if your champagne dream doesn’t include your current 9-5, we want to give you some tips here from our own experience, as well as what we provided a past mentorship client before she left her 9-5 corporate job to pursue her photography biz full time. Must-hear moments:→ How to balance being present but one foot is out the door → Financial planning essentials before quitting your job→ How to set yourself up for success months in advance→ Creating a to-do list that won’t overwhelm youRESOURCES:- Join the SXS mentorship waitlist: https://mailchi.mp/c5ee51952c0d/mentor- How to How to Make Informed Money Decisions with Kristy Runzer, Owner of OnRoute Financial, Episode 016 of The SHE x SHINES Podcast: https://podcasts.apple.com/us/podcast/016-make-informed-money-decisions-with-kristy-runzer/id1501727114?i=1000476422392- How to manage your time and increase focus as a multipassionate woman with Sade Jones, Episode 043 of The SHE x SHINES Podcast: https://podcasts.apple.com/us/podcast/043-how-to-manage-your-time-increase-focus-as-multipassionate/id1501727114?i=1000501604134- Time blocking for the multipassionate entrepreneur, Episode 086 of The SHE x SHINES Podcast: https://podcasts.apple.com/us/podcast/086-time-blocking-for-the-multipassionate-entrepreneur/id1501727114?i=1000542695907TEXT US // 215-608-3002CONNECT WITH US // shexshines.comINSTAGRAM // instagram.com/shexshinesJOIN THE GROUP // facebook.com/groups/sxsacademySHOW NOTES // shexshines.com/podcast
Dear multipassionates feeling the burnout, this episode is for you! We sat down with the "3rd long lost member of SXS", Krista Marie, to chat all about how multipassionates can get back on track with their goals, after a season of burnout. Krista’s multipassionate background as an HR employee turned full time entrepreneur, on top of hosting a membership and podcast…makes her an expert voice on this topic. We know you’re wearing all the hats and currently the wheels are spinning out. Take a deep breath. Hit play. We gotchu. Listen in to learn:→ What to do when burnout impacts your creativity→ 5 steps to beat burnout→ Using creative visualization to reach your goals (minus the “woo woo”)Connect with Krista:• Website: https://shecallshershots.com/• IG: https://www.instagram.com/heykristamarie• She Calls Her Shots Podcast : https://podcasts.apple.com/us/podcast/she-calls-her-shots/id1530321171• Join the SHE x SHINES mentorship waitlist: https://mailchi.mp/c5ee51952c0d/mentorTEXT US // 215-608-3002CONNECT WITH US // shexshines.comINSTAGRAM // instagram.com/shexshinesJOIN THE GROUP // facebook.com/groups/sxsacademySHOW NOTES // shexshines.com/podcast
In this episode you’ll meet Latesha Lynch, Branding & Organic Marketing Coach & Consultant. Grab a pen and paper because she’s giving you an easy-to-implement strategy to market your next launch… without the use of paid ads!
So what does that mean for your business? Well for one, less marketing expenses, which is always a good thing! Latesha is also dropping advice for multipassionates to ensure your branding speaks to a specific customer experience, organic marketing techniques you can use for your next launch, and she’s also breaking down types of video content to increase your sales.
You don’t want to miss: - Organic marketing techniques to use for your next launch - Advice for multipassionates on how to speak to a specific customer experience - A breakdown of video content that will increase your sales
RESOURCES: - The afraid don't get paid: secrets to selling in the DMs ft. Candace Chatman - Episode 098 of The SXS Podcast: https://podcasts.apple.com/us/podcast/098-selling-in-the-dms-with-candace-chatman/id1501727114?i=1000551023104
TEXT US // 215-608-3002 CONNECT WITH US // shexshines.com INSTAGRAM // instagram.com/shexshines JOIN THE GROUP // facebook.com/groups/sxsacademy SHOW NOTES // shexshines.com/podcast
In this episode, we talk with Shana about what it means to be a multi-passionate entrepreneur and why so many people find themselves looking for more than a traditional career path.
Here our experiences with creating and managing multiple businesses and how we teach multipassionates to turn your time sucking side hustle to a champagne dream business.
Listen in to learn how to: → Change your time-sucking side hustle into a money-making business → Get the support you need to find your passion in business → Grow and manage multiple businesses.
RESOURCES: Join the SXS mentorship waitlist: https://mailchi.mp/c5ee51952c0d/mentor
TEXT US // 215-608-3002 CONNECT WITH US // shexshines.com INSTAGRAM // instagram.com/shexshines JOIN THE GROUP // facebook.com/groups/sxsacademy SHOW NOTES // shexshines.com/podcast
You heard in an older episode of the SXS podcast how our VIP mentorship client Haley more than 4x’d her income from May to October of 2021 from $1400 in May using paid ads, to $6k+ in October alone. Be sure you give that episode a listen for the complete breakdown of how she scaled her business without the use of paid ads using the multipassionate content strategy.
In this episode, we’re going to give you some more tangible tips & strategy on how to grow your business without spending a dime! But before we share that, we’re going to talk to an expert.
Get ready to tune into our conversation with Elizabeth Averyanova, Founder and CEO "Studio Classica". Elizabeth helps online coaches, purpose-driven female entrepreneurs and course creators to scale their businesses with an impactful, beautiful design so that they can attract dream clients, elevate their online presence, and book out their offers while creating a lasting impact in the world. She specializes in impactful Kajabi websites, sales pages design, and online coaching program launches.
You don’t want to miss: - Advice on narrowing down your focus to find that dream client - Branding & design changes you can make to help convert your audience into paying clients - How to automate & streamline your business while elevating the customer experience using Kajabi
RESOURCES - Essential Checklist for Starting your Kajabi Platform: https://www.studioclassica.com/kajabi-checklist
TEXT US // 215-608-3002 CONNECT WITH US // shexshines.com INSTAGRAM // instagram.com/shexshines JOIN THE GROUP // facebook.com/groups/sxsacademy SHOW NOTES // shexshines.com/podcast
What comes to your mind when you think of network marketing? Maybe you love it, maybe it’s not for you, or maybe you haven’t ever heard of it! If you’re like us, network marketing was the little spark that lit our entrepreneurial flame. And we know we aren’t the only ones!
Today you’re going to hear from a powerhouse in the network marketing industry, Tiffany Wynn. Tiffany is a wife, mama and Network Marketing Mentor who grew her 6-figure social selling empire in less than a year through grit, grace and God-led confidence.
You don’t want to miss: - creating confidence for any entrepreneur - building authentic relationships with clients and customers - the formula for finding gratitude in your overwhelm - how to deal when you have so many passions
RESOURCES: - Connect with Tiffany on IG: http://instagram.com/thetiffanywynn - Tiffany’s FB Group: http://tiffanywynnvip.com
TEXT US // 215-608-3002 CONNECT WITH US // shexshines.com INSTAGRAM // instagram.com/shexshines JOIN THE GROUP // facebook.com/groups/sxsacademy SHOW NOTES // shexshines.com/podcast
Today we’re sharing the audio from The SHE x SHINES Show on Comcast RISE. In case you haven’t had a chance to check it out, the SXS Show takes you behind-the-scenes of building a business that shines, featuring conversations with other multipassionate entrepreneurs who share endless resources and actionable advice, and also give you a support squad to cheer you on as you grow through business (and life!).
In this episode we chat with Jessica Rosado, entrepreneur, writer, producer, and storyteller. She breaks it down for us on how to truly find your authentic voice to tell your story through various forms of media and find your focus as multipassionate woman online! She shares: “Being multipassionate can feel like a blessing and a curse. It’s like wow I have all these ideas and so many things I want to do.”
You don’t want to miss: - Finding your focus between multiple passions - Time management & self care tips - How to find your voice & platform as a storyteller - How to grow your digital footprint
RESOURCES: - SHE x SHINES Show - https://www.shexshines.com/sxsshow
TEXT US // 215-608-3002 CONNECT WITH US // shexshines.com INSTAGRAM // instagram.com/shexshines JOIN THE GROUP // facebook.com/groups/sxsacademy SHOW NOTES // shexshines.com/podcast
We frequently get asked, “what does your program look like?” And here’s the thing: our VIP Mentorship is NOT a cookie cutter program. While it does provide you with 2:1 calls over the course of 3 months, we tailor it to YOU and your specific business needs. So each month will look different based on YOUR business, YOUR goals, and YOUR life, because each multpassionate entrepreneur is different.
So let’s go BTS with Haley, PA student and founder of The Humerus Med, a company focused on raising awareness and advocating for individuals with Dysautonomia, disabilities, and LGBTQ+ health disparities through apparel and accessories.
In this BTS you’ll learn How Haley had her most successful month in business using the multipassionate content strategy from our VIP Mentorship Program. Haley more than 4x’d her income from May to October of 2021
You don’t want to miss: - creating Haley’s Money-Making Marketing Foundation - building Haley’s brand authority following - our multipassionate content formula - goal setting with a simple repeatable system
RESOURCES: - Get on the waitlist for your complimentary consult call: https://mailchi.mp/c5ee51952c0d/mentor - Shop The Humerus Med: www.thehumerusmed.com
TEXT US // 215-608-3002 CONNECT WITH US // shexshines.com INSTAGRAM // instagram.com/shexshines JOIN THE GROUP // facebook.com/groups/sxsacademy SHOW NOTES // shexshines.com/podcast
As SHE x SHINES founders, we've helped dozens of entrepreneurial women -- full-time employees, managing multiple businesses, pursuing higher-education degrees, growing families -- turn a time-eating side hustle into a profitable, Champagne-Dream-of-a-business using customized strategies and systems made especially for multipassionates. Because we know for us multipassionates, the juggle is real. We know you have more than one hat to wear, and we aren’t going to tell you to “just pick one”. That's why we’ve spent years practicing and implementing the skills we teach, so our methods are rooted in real-life research, not theory.
But maybe you haven’t found the right mentor yet because they’re not familiar with the multipassionate struggle of overwhelm, and you’re stuck deciding what to focus on, then finding the time to actually do it.
We’re on a mission to help save you from all the mistakes we made starting our own businesses so you don’t waste months (or years, yikes!) in a side-hustle... draining your precious time, money, and energy. So in this episode we’re going to dive into 2️ important questions to ask before investing in your next mentor or program.
You don’t want to miss: - The unique differences between SHE x SHINES and other business mentors - How Anna Laura & Alex gained experience with multipassionates - How to know if you’re investing in the right business mentor
RESOURCES: - Get on the waitlist for your complimentary consult call: https://mailchi.mp/c5ee51952c0d/mentor - SHE x SHINES Mentorship - shexshines.com/mentorship
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IT’S HERE! The solution to your overwhelm in business. Phew…we can all breathe a collective sigh of relief!
In this episode, we’re going to look at how to solve your overwhelm problem to lead to a stronger mindset around your business, more ease with your content, and helloooo, more sales. We’re also going to give you a BTS with 2 of our past VIP Mentroship clients who had these same problems and the exact solutions they implemented to begin scaling their business.
You don’t want to miss: - The multipassionate business tool that improves your mindset, content, and sales - How a mindset problem kept our client from pitching & selling - Your roadmap to confidence with sales - How to solidify your message when you know what you want to say but get distracted
RESOURCES: - Get on the waitlist for your complimentary consult call: https://mailchi.mp/c5ee51952c0d/mentor - SHE x SHINES Mentorship - shexshines.com/mentorship
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So what is the biggest problem keeping multipassionate entrepreneurs from building their dream business (or businesses)? You’ve probably experienced it already. Let’s see if you can guess what is. Here are a few direct quotes from VIP mentorship calls with our past clients. Find the common thread… - “I just have this constant feeling like I’m not doing enough” - "I have so much going on, I’m not sure where I should focus so I'm inconsistent. I'm worried about spreading myself too thin." - "I feel like I’m doing too much and not seeing growth. I’m operating from a place of desperation."
So what do all these things have in common? That’s right, girl. It’s The Overwhelm Problem. And since overwhelm can lead to struggles in so many areas of your business, in this episode we’re going to breakdown the top 3 areas we see impacting multipassionates like you: content, mindset, and sales. If you’ve been feeling any of these problems, this episode is just for you!
You don’t want to miss: - How overwhelm impacts your mindset in business - How to know if your content sucks or if you’re just burned out - Why you feel leery of pitching
RESOURCES: - Get on the waitlist for your complimentary consult call: https://mailchi.mp/c5ee51952c0d/mentor - SHE x SHINES Mentorship - shexshines.com/mentorship
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POP CLINK FIZZ, FRIENDS! CHEERS TO EPISODE 100! We can’t believe we’re here and want to thank you all so much for the listens, downloads, and reviews!
This podcast has been an amazing way for us to not only meet other multipassionates killing the game, but it’s served as a business resource for our community and way to network!
In our 100th episode you’re going to hear from some of our past top rated podcast guests and VIP mentorship clients. You’ll get the BTS of how we met these guests and clients, and where they are now! Grab a glass of bubbly, La Croix, or iced coffee and get ready to celebrate with us!
You don’t want to miss: - Instagram lessons with Shannon McKinstrie, social media manager and mentor. (Our most downloaded ep!) - Catching up with Lo Hixon from Passion & Growth (one of our first coaching clients when we didn’t even have a real product!) - How photographer Nichole Howard ended up living out her dream business - How PA student Haley Diaz managed her most successful month of business with us
RESOURCES: - SHE x SHINES Mentorship: shexshines.com/mentorship - "013. From self-loathing to unapologetically ambitious" of The SHE x SHINES Podcast with Lo Hixon from Passion & Growth - https://podcasts.apple.com/us/podcast/the-she-x-shines-podcast/id1501727114?i=1000474969680 - "025. Make The gram your jam" of The SHE x SHINES Podcast with Shannon McKinstrie: https://podcasts.apple.com/us/podcast/the-she-x-shines-podcast/id1501727114?i=1000486983589 - Shop The Humerus Med by Haley Diaz: https://thehumerusmed.com/ - Book a photography session with Nichole MCH Photography: https://nicholemchphotography.com/
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Our strengths at SXS include: helping you beat the overwhelm in business by connecting all the dots between your squirrel brain ideas. And also knowing that we aren’t experts in everything…like taxes hah! So when our clients come to us with questions about legitimizing their business, we love sharing resources from our amazing network of powerhouse specialists, like our podcast guest Courtney Matthews.
Courtney is a Tax Accountant and Entrepreneur. Her firm, Mcore Tax and Accounting offers financial services to business owners who need to organize, manage, and understand their business from the inside out. And when I say Alex and I have been BEYOND excited to get you this resource, I mean we’ve been sitting on the edge of our seat, because we know this ep is going to be a multiple must-listen for any multipassionate entrepreneur.
Just in time for tax season, we’re deep diving into "Taxes for the Multipassionate Entrepreneur 101", including: common financial or tax misunderstandings, how to prep for tax season, organizing your finances, and so many more of our community’s FAQs when it comes to taxes! So let’s go ahead and dive into this amazing resource.
You don’t want to miss: - The top 3 things you NEED to know about your finances and taxes - How different business entities (LLC, Scorp, etc..) impact your taxes - Prepping to file - Bookkeeping & accounting software and tools
RESOURCES: - Courtney’s Tax Courses: https://www.mcoretax.com/courses
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You know we have a true love for the DMs as a marketing strategy since it IS how we met! And you might be thinking….wait…I can’t sell in the DMs. That’s scammy right? Well, as today’s guest says…”The afraid don’t get paid.”
We sit down with the expert on this topic, DM sales coach Candace Chatman. Get ready to learn her marketing model, a combination of strategy and emotional intelligence, to begin making $$$ with the DMs. You’ll want a pen and paper for this one, because Candace is giving you a mini coaching session in selling high & low ticket offers, how to get the timing right with your messaging, and making sure you’re not being a “hey girl” spammy DMer. Let’s dive in!
You don’t want to miss: - Should you DM people who leave comments - Consent-based marketing - Taking your sales from stories to DMs - What to do with people who just “heart” and “LOL” your content - The IG features you’re missing out on to spice up your DMs
RESOURCES: - Candace’s podcast: The Afraid Don’t Get Paid: https://www.instagram.com/theafraiddontgetpaid/
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“You have to do things you don’t like in order to figure out what you do like.” Deal?
In this episode we sat down with Doone Roisin from the UK to chat tactical strategies and tips to build your business from scratch. Speaking from experience, as Doone grew up in the middle of nowhere in Australia and hustled her way through the fashion industry and startups until she found her place in the entrepreneurial world.
As the founder of The Female Startup Club (with multiple successful launches & collabs under her belt), you can expect relatable and tangible tips for the multipassionate on building your biz from the ground up! Let’s dive in!
You don’t want to miss - How to find focus between all your ideas - A mini roadmap to navigating your entrepreneurial journey - Where to begin with monetizing your skills - The do's and dont's of launching a new offer
RESOURCES: - Your Hype Girl by Doone Roisin
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Get ready to join this conversation with Transformational Business and Life Coach Michelle Boule. Michelle is sharing your guide to more confidence, impact, and alignment when it comes to your business and life.
In fact, she’s built a multi-six figure coaching business helping compassionate business owners and creative entrepreneurs all over the world do exactly that! She helps them clarify and manifest their visions drawing from her 20+ years of practice in somatic therapies, energy medicine, mindset psychology, spirituality, and her award-winning, international career in dance.
We get into so much, including what to do when you hit a roadblock in your business, actionable steps we can take to bring in those coins, how to achieve more alignment in your business, and more. We can’t wait one more second, so let’s just dive on in!
You don’t want to miss: - Using the law of sacrifice to find more balance - Daily routines to feel more aligned as a multipassionate - Early steps to take to make more $$$ and grow your income
RESOURCES: - Think and Grow Rich, by Napoleon Hill: https://amzn.to/3y2YLpp
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We sit down with Anika Wilson: a respected thought leader, speaker, podcast host of Your Voice; Your Power with Anika, conference curator, and Business Consultant to women committed to lead through business.
After working in social services and government for two decades, she founded Nobody Greater, LLC. At Nobody Greater, she educates, empowers and equips women with tangible resources to restore their faith in purpose, passion and people through business solutions. At Nobody Greater, you never walk alone.
In this episode, you’ll learn what multipassionates need to know about their mindset while growing a business & juggling all the things, how we can be successful in all our roles without burnout, how to tap into your intuition, and more.
You don’t want to miss: - The 2 mindset shifts multipassionates need while juggling your many roles - How to find success minus the burnout - Learning to tap into your intuition
RESOURCES: - Listen to the podcast Your Voice Your Power, with Anika: https://podcasts.apple.com/us/podcast/your-voice-your-power-with-anika/id1435528748
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Since starting our podcast in 2020, we get asked on the regular about how to actually start a podcast, if it’s even worth starting one, how to monetize an existing podcast and more. And while we know someee of the answers to your podcast q’s, it’s true we don’t actually know it all. So you knew we had to find someone who does, like our guest today, Melissa Guller.
Melissa is the founder of Wit & Wire, where she helps creators turn their skills and passions into profitable online businesses. Leveraging her past experience from her full-time work for Teachable and Ramit Sethi, she’s taught thousands of students through her online courses, and she’s on a mission to help more women earn money online doing work they love. Get ready to dive into how to monetize your podcast!
You don’t want to miss: - The podcast metrics that matter - When to monetize your podcast - How to use your podcast to market your business
RESOURCES: - How to launch your podcast: Free masterclass with Melissa, www.witandwire.com/shexshines
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Who else is a huge fan of personality quizzes? From Myers-Briggs to Buzzfeed’s Harry Potter Sorting Hat, we’re huge fans. So when we learned about Jennifer Kem’s brand archetypes, we couldn’t wait to learn more about her process for building more reach and creating more impact with her brand archetypes
As you’ll hear, Jennifer is a San Francisco Bay Area-based brand building and leadership expert who gets entrepreneurs seen, heard, and paid for being themselves! She is the creator of the Master Brand Method: a framework to develop powerful brand archetypes that win customers’ hearts. She uses the Master Brand Method in strategic consulting for emerging entrepreneurs to celebrity brands like Oprah Winfrey Network, Steve Harvey, and more. What she is most passionate about is her legacy project: Femmefluence, a platform that supports women leaders to fully rise into their influence and affluence, so they can make an even greater impact in the world. She built multiple multi-million dollar businesses, overcome so many obstacles, including losing those businesses, and so much more.
You don’t want to miss: - How to attract clients using your “femmefluence” - Jennifer’s breakdown of a “brand duel” between Coke and Pepsi - Importance of a brand archetype = How to discover and use your own brand archetype to obtain more dream clients
RESOURCES: - Discover your own brand archetype - https://www.brandarchetypequiz.com/
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Kicking off 2022 with a hot dish of an episode, as we spill the beans on the #1 tool you can have as a business owner. This is something you’ll use every single day, and it’s also something you can never stop learning more about and improving.
You don’t want to miss how to: - find clarity between all your ideas - boost your confidence while selling - stay motivated when things feel bleh
RESOURCES: - SHE x SHINES Podcast Ep 091. Making your confidence cocktail with Kacia Fitzgerald, founder of She Goes Company - Get on the waitlist for your complimentary consult call: https://mailchi.mp/c5ee51952c0d/mentor
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Transition. We’ve gone through a few of them here at SXS, and we’ve had many a coaching call helping a member of our community navigate a transition in her life, whether it’s figuring out how to start a business in addition to juggling your fulltime job, transition to fulltime entrepreneur from your corporate job, navigate new life circumstances or growing a network in a new city after a move, we love having those conversations because between the two of us, we’ve been through all that, girl.
That’s why we loved this conversation with Kacia Fitzgerald, Founder & CEO of She Goes Company. She’s a multi-passionate entrepreneur, speaker and top-rated podcast host of the EmpowerHER Podcast, who's on a mission to help women unapologetically share their voice & message with the world.
As you’ll hear in this ep, she brings the saucy side to our own little salty-sweet combo. She is so much in alignment with what we share about on this podcast already. We know you’ll love this convo as much as we did! Let us know by sliding into our DMs at @shexshines. Here we go!
You don’t want to miss: - How to build more self-confidence - Preparing yourself for transitioning from full time job to full time entrepreneur - Important mindset shifts to help you through transitions
RESOURCES: - EmpowerHER Podcast by Kacia Fitzgerald: https://podcasts.apple.com/us/podcast/empowerher/id1444456380 - Time blocking for the multipassionate entrepreneur: Ep 86 of The SHE x SHINES Podcast:https://podcasts.apple.com/us/podcast/086-time-blocking-for-the-multipassionate-entrepreneur/id1501727114?i=1000542695907 - How to connect with your ideal client: Ep 084 of The SHE x SHINES Podcast: https://podcasts.apple.com/us/podcast/084-how-to-connect-with-your-ideal-client/id1501727114?i=1000541097213
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Can you believe another year has passed and we’re on our way to 2022. There are so many exciting things coming up for us both next year and we’re going on our SXS maternity leave! But we’re not completely gone friends!
In this ep we’ll chat about some shifts we’re making at SXS and some tips on how you can plan for a long break from your own business and put some things on autopilot
You don’t want to miss: - How to batch so you can give yourself a break - Plans to relaunch an offer - Steps you can take to put more of your business on autopilot
RESOURCES: - Get on the waitlist for your complimentary consult call: https://mailchi.mp/c5ee51952c0d/mentor
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Get ready to ditch the crazy Canva templates and overwhelming content calendar. In this episode, Tori Overmeyer shows you how to use your IG stories in a simple and strategic way, to convert your audience into clients.
You don’t want to miss: - The 2 major questions you need to ask your clients before asking for the sale - The type of content that helped Tori land 90% of her clients - The major types of story content that will convert your audience into clients - The IG story features to focus on using - How to overcome your weird feelings about sales
RESOURCES: - FREE Hashtag Workbook & Caption Calendar from Tori: https://www.thewholetori.com/hashtag-workbook-caption-calendar - Tori’s IG: https://www.instagram.com/thewholetori/ - 3 Simple Ways to Sell your Offer: Ep 078 of The SHE x SHINES Podcast: https://podcasts.apple.com/us/podcast/078-3-simple-tips-to-sell-your-offer/id1501727114?i=1000536743186
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This episode is a little bit of a throwback to something similar we did at the end of last year. You know we are big fans of looking back on lessons learned in order to move forward, and we feel that is so important as a business owner: taking the time to reflect, revise, and regroup! We typically do this during our quarterly Bosscations, but as you’ll hear, in 2021, we were only able to have 1 true IRL bosscation! So we’re excited to do this little review for you.
In our review of 2021, we’ll chat about what didn’t work and what did work along with the imperfect action we took to make it happen.
As always, we want you to walk away knowing that it’s okay to make mistakes, because if you’re able to reflect on why things didn’t work out so great this time, that mistake or failed attempt at something can set you up for success next time.
You don’t want to miss: - The consequences when we tried to do the most - Trying new event strategies & market research gained - Changing our major offer - A major SXS client win from a dream to reality - What to expect from SXS in 2022
RESOURCES: - Get on the waitlist for your complimentary consult call: https://mailchi.mp/c5ee51952c0d/mentor
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Welcome to the SXS Podcast! In this ep, we’re continuing with a series we started back on Ep. 071 called BUSINESS TRENDS FOR MULTIPASSIONATES. In this series, we’re focusing on marketing & branding strategies, industry entrepreneurs are using to engage with their clients & create killer offers their clients are obsessed with . We have an amazing lineup for today’s episode including an MD turned entrepreneur, a parenting expert,, and a systems & operations expert..
You don’t want to miss: - How to solidify your main offer from Dr. Kim, Business mentor & podcast host - The importance of systems in your business with Taylor Torres, Systems & Operations Exert - How to find balance & ditch the mom guilt growing your business with Albiona Rakipi, parenting expert
RESOURCES: - Dr. Kim Foster: www.drkimfoster.com - Taylor Torres: www.chanelandlee.com - Albiona Rakipi: www.kiddosandinsights.com
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If your calendar is currently exploding at the seams and you’re just not sure up from down right now, we want to have a conversation with you. As a multipassionate, scheduling can get tough. In addition to your business, you may be juggling a full time job or second business on top of your family, social life, rest...phew! It’s a lot, right?!
This is an issue almost all of our clients come to us with and in fact we’ve been there too. Which is why we can’t wait to dive into our time blocking strategy made just for you multipassionate.
You don’t want to miss: - How to set the right goals so you know what to do and when - How to prioritize work/life tasks - Digital tools to streamline & organize your to-dos - Our exact process for time blocking with SHE x SHINES
RESOURCES: - How to achieve your champagne dream aka the vision for your life, biz, & community. Episode 044 of The SHE x SHINES Podcast, https://podcasts.apple.com/us/podcast/the-she-x-shines-podcast/id1501727114?i=1000502335451 - How to manage your time and increase focus with Sade Jones: Episode 4 of The SHE x SHINES Show on Comcast RISE - https://youtu.be/zzLioM2dftM
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You know you have all the skills to help your clients achieve their desired results. Your social proof is there. You have a growing community.
However, if you're completing launch copy sins like: - throwing together copy at the last minute - rushing through the process of hiring a copywriter and hating every word - putting off your launch until you finally find time to write your copy, you're selling yourself short.
Good copy gives you big money in the bank and a whole lot of saved time and energy, so treat it like the star of your launch that it is and make sure it gets Beyonce level treatment. Quiana Darden is the founder of The Write Choice, a launch copywriting agency which helps coaches and service providers who sell high ticket offers launch and rebrand them with authentic conversion copy.
(And for the record, EVERYTHING we just said was straight from Quiana’s home page because who could write an intro better than this copywriting queen herself in her very own words?? And wasn’t it sooo good?!)
In this episode: - How your launch copy can produce better sales results: - What to do before writing any copy - Copywriting mistakes to avoid so you actually see sales ...And more!
RESOURCES: - Book your free launch copy consult at The Write Choice with Quiana: https://www.thewritechoice.co/contact - The Copy Chat with Marisa Corcoran: https://marisacorcoran.com/
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Hearing crickets when you post? Sales aren’t rolling in like you thought? Haven’t nailed down the specific person or community you want to help? Then this episode is for you friend!
By the end of this episode, you’ll have new & fresh ways to create an authentic community that converts to clients, engages with you, can relate to you, wants to hear what you have to say and buy what you’re offering.
You don’t want to miss: - How to make sure your messaging targets the right person - Your map to a never-ending content gold mine - Engaging ways to spark natural convo with your clients - How to build a brand your client connects with, beyond the product or service
RESOURCES: - Building Your Brand Community, Part 2: Finding your perfect community member: from The SHE x SHINES Podcast Episode 064.: https://podcasts.apple.com/us/podcast/064-building-your-brand-community-part-2-finding-your/id1501727114?i=1000519855329 - DM Templates to Land Clients on IG: https://mailchi.mp/1dd6bad0899e/dm-template-opt-in
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You may remember today’s guest from an earlier episode of the SXS Podcast, and we just couldn’t wait to bring back our Legalmiga, Taylor Tieman, Esq.! She’s an attorney and founder of the Legalmiga® Membership, an accessible legal services membership created specifically for small business owners and entrepreneurs,
From the right way of resharing content on IG, to logos, and even podcast contracts - She assists and advises her clients on how to legally protect their business. What you’re about to hear is from her interview with us on the SXS Show, which airs on Comcast RISE.
You don’t want to miss: - The top legal precautions & documents you need for your business - Considerations for legally protecting your clients & services - Tips on seeking legal protection with a tight budget
RESOURCES: - The Legal Miga Library: https://www.thelegalmigalibrary.com/library-card-live - The Legal Miga Contract Shop: https://www.thelegalmigalibrary.com/legal-contract-templates
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What did your partner think when you told them you were going to start a biz / begin growing a brand online?
There was the time Alex told Ryan she was going to quit her job to become a fitness coach with no plan. And don’t forget the earful Cody has gotten from Anna Laura, especially the tear-filled car sessions courtesy of her speech pathology job.
We want to take a quick minute and just say how grateful we are to have these two supportive, honest guys in our corner throughout this crazy journey.
But we also know not everyone has this level of support and encouragement in their corner. On a recent VIP mentorship call, we talked with our client in great detail about juggling relationships with business, and we all agreed this needs to be the focus of a full-length podcast episode. So today we’re sharing what we shared with our client, as well as a few other tips we’ve found to be the most helpful for each of our relationships as we grow our businesses. ⠀⠀⠀⠀⠀⠀ You don’t want to miss: - How to avoid an argument over house chores - Why your partner is upset you’re not spending enough time with them & how to change that - How to find time for a personal life & time to grow your business - What to do if your partner isn’t taking your business seriously
RESOURCES: - Private VIP Mentorship with Anna Laura & Alex: https://calendly.com/shexshines/sxs-call
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Have you ever felt stuck in a job that didn’t feel like a supportive environment? Maybe you’ve found yourself in a leadership position struggling to create a true sense of community with your staff? Or, like a majority of brands over the last year, you can't figure out how to combine your personal values with your business?
We gotchu, boo!
You’re going to love this conversation with LaTonya Wilkins, founder and CEO of The Change Coaches and author of Leading Below the Surface. LaTonya gives us an intro to her amazing book, and shares some major points on how we can all create a culture of belonging within our workplace and businesses.
You don’t want to miss: - The major mindset shift you’re missing to use your intuition for decision making - The 3 prongs of R.E.A.L leadership - How to create a culture of belonging no matter what industry you’re in - Whether or not to share your brand values or personal beliefs within your business - Why your personal stories matter to your clients and community
RESOURCES: - Leading Below the Surface: LaTonya’s book - https://latonyawilkins.com/leading-below-the-surface/ - LaTonya’s Clubhouse Room: Leading Below the Surface - https://www.clubhouse.com/club/leading-below-the-surface
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How do you answer when someone asks, "What do you do?" or "Tell me about your business." Are you able to tell them in less than 20 seconds or even one sentence, or do you ramble on trying to recap evvvvverythinggggg you do in your business?
Orrr maybe you have that deer in the headlights look when someone asks you? Either way friend, it sounds like your elevator pitch could use some work. Whether for your next networking event, your website copy or IG bio, or even at a family gathering when your aunt asks you for the 40th time to explain what the heck it is you do again, we’re going to give you the secret sauce to helping you nail that elevator pitch. Wanna know what it is?? ...It’s called your mission!
You don’t want to miss: - The important step we missed before hosting our first event - The easiest way to write your business mission - Why you need an elevator pitch - 3 key questions you need to answer before you create an offer or solidify your branding
RESOURCES: - Private VIP Mentorship with Anna Laura & Alex: https://calendly.com/shexshines/sxs-call - Haley, The Humerus Med - instagram.com/thehumerusmed - Liz, The Self-Love Stylist - instagram.com/lizwearswhat - Dhruvi - instagram.com/dhruvii_s
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The SHE x SHINES Show takes you behind-the-scenes of building a brand that shines, featuring conversations with other women who have been there, built that, and are paying it forward. On the show, you'll find endless resources, actionable advice, and a support squad to cheer you on and give you insight as you grow through business (and life!).
When life or biz gets complicated, do you find yourself turning to others to figure things out-- like who you are, what you’re doing, etc? In this ep we’re talking with Vasavi Kumar - founder of the Real Rich community, retired therapist and former TV host. We chat about how to really find your zone of genius, how to get honest with yourself in order to find your voice, and show up as the storyteller and woman you want to be.
You don’t want to miss: - The #1 block sharing your story online - How to find your voice as an online storyteller - How to get over the fear of what others think - How to find meaningful work as a multipassionate woman
RESOURCES: - The Real Rich Community with Vasavi Kumar - https://www.vasavikumar.com/membership
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If the word “selling” makes you want to crawl back into bed and hide from your phone, then this episode is for you friend.
We’re all about maximizing your time and making things easier. As a multipassionate, you’ve got alot going on and spending hours thinking of what to say to a potential client isn’t the best use of your time agreed?
We’re breaking down a simplified selling system so you can start converting those followers into clients, in 3 easy steps. Let’s go friends!
You don’t want to miss: - The one thing you absolutely need to do, before asking for the sale - A marketing schedule to get your offer seen - Creative ways to spice up your conversations with clients to truly stand out
RESOURCES: - Land Clients on Instagram (+ 3 DM Templates) from SHE x SHINES - https://mailchi.mp/1dd6bad0899e/dm-template-opt-in
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You know we love Clubhouse, but we also know how hard it can be to dive into a new platform or tool for your business. Our guest today, Lauren Glick is here to make joining your next room a synch!
We chat all about: - Main differences between Clubhouse vs. Instagram - Finding a Clubhouse room that fits your passion/niche for better networking - How to optimize your time in a Clubhouse room when you’re on the stage - How to create a client funnel from Clubhouse, so you can make that money, honey! ...And more!
RESOURCES: - Connect with Lauren on Clubhouse: @thelaurenglick - 4 Secrets to Success on Clubhouse: https://www.thelaurenglick.com/opt-in-f62f1b45-0c26-4b7a-a624-50d4fa79e43d
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Before we ever started SHE x SHINES, creating ongoing connections with remarkable women who help lift each other up was one of our fav pastimes. In today’s episode we’re going to take a look back at a conversation we had with brand and business coach at Align Creative Minds, Vitina Blumenthal, who you may remember from Ep 027 of the podcast. This particular interview went live on her podcast just a few weeks into COVID 2020, and we found so many takeaways that are still relevant today.
We unpack: - why it’s so important to have a community of like minded people around you - how the journey of self discovery is crucial in helping you find the people who truly make you shine - when to say Yes to opportunities (and when to say No) - practical steps to actually build your own community - how Connection, Community, and GirlTalk remain the core values of all we offer at SXS
RESOURCES: - FREE GIFT: “Land Clients through the DMs” - https://mailchi.mp/1dd6bad0899e/dm-template-opt-in - Private mentorship with Alex & Anna Laura - shexshines.com/mentorship
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In this episode, we chat with the Founders of Millennial Women and Hosts of Millennial Women Talk the podcast -- all about How to Build and Launch Your Podcast!
You don’t want to miss: - the importance of podcasting - how podcasting can elevate your personal brand and business - why audio content is the number one way people consume content these days
...and more! We felt such a special connection with these women, and we know you will too! Without giving away too much, let’s go on and get into this ep!
RESOURCES: - Podcast Starter Kit from Melissa & Stephanie - http://tiny.cc/podcaststarterkit - Connect with @MillennialWomenTalk on IG - instagram.com/millennialwomentalk
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WE’RE BACK, FRIENDS! After taking July & August off, we’re back with a new podcast episode. We take you BTS of our personal & professional lives for some summer updates, the reason why we took a break from our podcast, and ways we’re “bouncing back.”
You don’t want to miss: - a pregnancy with twins and a cross-country move to Charleston - a sick parent and adding more to the plate good stress vs. bad stress - how to get back on track after a break
RESOURCES: - Private mentorship with Alex & Anna Laura - https://shexshines.com/workwithus - Join our Facebook group Multipassionate Women Entrepreneurs for networking, promotion opportunities, and free trainings: https://www.facebook.com/groups/sxsacademy/
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If you feel like your content is a litttttle stale or maybe consistency is the issue that’s been nagging you recently, this is the perfect episode for you.
We sat down with Jourdan Guyton, coach and content strategist who teaches Female Coaches & Creators How To Create Profitable Content With Ease. From her entertainment background to launching her business during COVID, Jourdan is spilling all the tea on how she turned her love of content creation into a 6-figure biz in under a year. ...Plus there are Cardi B and Mase references, you don’t want to miss this one.
Must-hear moments: - Jourdan’s 10 year background in TV (including the Maury Show & BET!) and how it influenced one of the pillars of her business - 3 steps to establish yourself online & confidently create content - The exact type of content that will help you go from producing content that goes unseen to content that makes your business money and attract clients. - How to sell when you don’t have a sales background
RESOURCES: - Private mentorship with Alex & Anna Laura - https://shexshines.com/workwithus - Jourdan’s FB group - Female Entrepreneurs: Content & Community - https://www.facebook.com/groups/contentandcommunity - The Courageous Content Academy - Jourdan’s group coaching program - https://thecceacademy.teachable.com/
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We’ve helped our clients double their own client list, work with their favorite brands, and pay their rent by landing a dream collab. Time to get in on this, friend!
By the end of this ep, you’ll know exactly what to include in your DMs and emails when pitching your community to land your next client or collab! Plus, don’t miss our tips on how to make your brand stand out through a media kit and IG audit.
You don’t want to miss: - How to make your pitch standout - Checklists & templates to ease the pitching process & save you time - What to do when you get ghosted
RESOURCES: - Private mentorship with Alex & Anna Laura - https://shexshines.com/workwithus - Join our Facebook group Multipassionate Women Entrepreneurs for networking, promotion opportunities, and free trainings: https://www.facebook.com/groups/sxsacademy/
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Welcome to a special podcast series called Business Trends for Multipassionates. In this episode, we’re focusing on marketing & branding strategies that industry entrepreneurs are using to build their community. We have an amazing lineup for today’s episode including a CEO of a beauty institute, attorney, and a health coach.
You don’t want to miss: - How to brand yourself in a saturated market from international public speaker, CEO, and author Dr. Oyinkansola - How breaking from tradition can elevate your brand with owner & attorney, Jenn Dickquist - How to use your personal story as the foundation for your brand from health coach and CEO of MasalaBody, Nagina Abdullah
RESOURCES: - Private mentorship with Alex & Anna Laura - https://shexshines.com/workwithus - Connect with Dr. Oyinkansola- https://hdproglobal.com/about-us/ - Learn more about Jenn’s legal services at JD Law Firm - https://jdlawpa.com/ - Ditch yo-yo dieting and build sustainable habits with Nagina Abdullah at MasalaBody - http://masalabody.com/
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Imposter Syndrome is something you will likely experience any time you’re learning something new, or putting yourself out there in a new way. It’s scary, and acknowledging that “new” can have a level of fear is OKAY.
Girlfriend, let’s face it: As an entrepreneur, you'll likely feel like an imposter at least 12 times A DAY. Especially as a multipassionate woman… you’ve got big feelings around whether or not you’re able to convey all your ideas. Does your messaging make sense to anyone else outside of your own head?
So in this episode, we want to share with you: - Stories of imposter syndrome from a few familiar people (ahem, it’s not just us, y’all) - Mindset exercises you can whip out to help you get past moments of doubt - Practical resources and tools we love when faced with these feelings of fraud
RESOURCES: - 10 Successful Leaders Share Their Struggles with Imposter Syndrome and How to Overcome It - https://www.entrepreneur.com/slideshow/345415 - “Stay focused & motivated using a two-word story” with Alia Sobel, Creator of the Two-Word Story: From ep 041 of The SXS Podcast - http://tiny.cc/sxs_ep041 - How to launch your business on a shoestring budget with Lisa Song Sutton, 4x Entrepreneur: From ep 061 of The SXS Podcast - https://tiny.cc/sxs_ep061 - Work with us for private business mentorship: https://calendly.com/shexshines/sxs-call
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Something we’ve come to love at SXS is ongoing collaborations with some pretty remarkable women, like multimedia content producer and entrepreneur Jessica Rosado, who you’ll hear a bit from today. You may remember her from Ep 037 of the SXS podcast or you’ll get to know her in an upcoming ep of the SXS Show on Comast RISE.
And in the spirit of collaboration, last year, we had the opportunity to be guests on the first season of her podcast, The Digital Coffee Date (formerly A woman’s worth podcast) which provides a weekly dose of incredible stories with women who are making a powerful global footprint. On the digital coffee date, currently in its 2nd season, Jessica shares conversations with different women from all walks of life, including their experiences through both successes and failures alike. These stories empower and encourage the female footprint in a society originally structured for them to fail.
We were so honored to be featured as guests when the show was in its first season, and we wanted to bring back this interview! So with this ep of the SXS podcast, you’ll hear:
- How we connected & the roots of SXS
- How to communicate and collaborate with your biz partner
- What women take away from the SXS community
- Challenges faced & lessons learned when creating a business
- Advice to someone looking to take the leap into entrepreneurship
RESOURCES: - 3 Free DM Template Scripts to land clients on IG: https://mailchi.mp/1dd6bad0899e/dm-template-opt-in - Jessica's Instagram: instagram.com/iamjessicarosado - Work with us for private business mentorship: https://calendly.com/shexshines/sxs-call
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Welcome to the SXS Business School for Multipassionates! In this episode we’re giving you a mini lesson (with biz terms you can easily understand) on how to create a business plan.
Now if you're brand new, we recommend waiting on this episode, friend. We recommend picking one product or offer, and go ahead and get out there and test it out, girl! Get some feedback from your community, see if you even like what you’re offering, and make adjustments before creating a full-fledge business plan.
Not sure why you need a business plan? Well, it summarizes the key activities of your business, how you make money, your expenses, who you serve, and sooo much more important information that is a NEED-TO-KNOW for all entrepreneurs -- especially our fellow multipassionates out there!
If you’ve got a solid offer, hit play and let’s get ready to create your business plan!
You don’t want to miss: - The components of your business plan - Learn how we run SXS and see a business plan in action
RESOURCES: - VIP Private Business Mentorship with Alex and Anna Laura: https://forms.gle/PFdK4UhYJ6aj5iBM7
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Have you ever just had a little feeling deep down inside that you knewwww you had to pursue an idea or passion? You weren’t sure why or how...but your gut was saying YES! That’s exactly what happened to our guest, Veronika Payne.
From deciding to switch colleges to surround herself with the energy & passions she craved to having an epiphany at the jewelry counter at Bloomingdales, this fierce model-turned entrepreneur has been following her intuition from Day 1 to grow a unique and beautiful jewelry brand, Ora Ana.
You don’t want to miss: - Dos and donts when developing your own product - How the Ora Ana community has grown her brand - The truth behind “saturated” markets & how to really stand out - Breaking limiting beliefs from corporate to ditch imposter syndrome as an entrepreneur
RESOURCES: - Ora Ana jewelry: https://www.oraana.com/ - Homegoing by Yaas Gyasi: https://amzn.to/3t6ErQl
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You made it! Get ready for the finale episode of the Building Your Brand Community Series with Part 3: Creating your community’s mission.
If you missed parts 1 and 2, save this episode for later friend, because you’re missing out on some key info!
In Part 3, we’re going to help you get super clear on how you serve your community, by walking you through creating your community’s mission!
We talk about: - The perfect response when people ask you “so what do you do?” - What we can learn from Athleta, Apple, and Rent The Runway - An easy 3-step method to create a mission statement for your business that feels like you
RESOURCES: - VIP Private Business Mentorship with Alex and Anna Laura: https://forms.gle/PFdK4UhYJ6aj5iBM7
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Our guest today is bringing us all the flower power! Katie Hess turned an idea (no one at the time really cared about) into a product including her signature elixirs. Her products have since been featured in O, The Oprah Magazine, The New York Times and the LA Times, and more.
What you're about to hear is one of the most special conversations we've had on this show! Katie Hess is a flower alchemist, author of Flowerevolution and founder of LOTUSWEI, one of the world’s leading floral apothecaries. She teaches mindful-awareness practices at Flowerlounge events around the world, hands out flowers to strangers in urban Flower Flash Mobs + hosts the Flowerlounge Podcast with listeners in over 75 countries.
You don’t want to miss: - How you can use your unique strengths to truly create a thriving brand community around any idea - How Katie turned an idea into a product including her signature elixirs featured in O, The Oprah Magazine, The New York Times and the LA Times, - How her flower-powered community is thriving - The benefit of ending up in the wrong niche - How Katie plans to use flower remedies to impact the world
RESOURCES: - Take the Lotuswei flower quiz! What do the flowers you’re most attracted to say about you? https://www.lotuswei.com/pages/quiz
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Welcome back to your fav new biz binge! This episode continues the Building your Brand Community series with part 2 - finding your perfect community member. If you missed part 1, we definitely recommend giving it a listen before diving into this one.
If you feel like no one is responding to your offers or content, you feel burned out with the content creation game, and you’re nottt quite sure exactly who you’re talking to or who your business helps? - then this episode is for you friend.
We talk about: - Why you shouldn’t try to help everyone - 5 things you should know about your ideal community member - If you can change your target audience
RESOURCES: - VIP Private Business Mentorship with Alex and Anna Laura: https://forms.gle/PFdK4UhYJ6aj5iBM7
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In this episode, we chat with the founder and owner of Philadelphia’s Glam Salon & Spa, Myra Mellen. From traveling around salon to salon with a suitcase filled with bundles of luxury hair extensions to owner and founder of a thriving beauty empire, Myra shares the BTS of her entrepreneurial journey and tips for your success. You don’t want to miss - - How to turn a rejection into a positive opportunity - Strategy on scaling your business & hiring a team - Ways to balance family life & your business - How to build up your confidence with little to no experience as a business owner
RESOURCES: - Private mentorship with Alex & Anna Laura - shexshines.com/mentorship
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This episode kicks off part 1 of a 3-part series on Building Your Brand Community! We’re so big on community because we believe it is the #1 thing that will grow your business’ income and visibility, PLUS it ensures you’re focusing on long term success vs. short term "growth hacks".
We talk about: - The definition of a brand community and why you need one - Your brand community vs. brand awareness - How to identify the need you fill to stand out in your industry
RESOURCES: - Private business mentorship with Alex and Anna Laura: https://forms.gle/PFdK4UhYJ6aj5iBM7
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So you want to grow your business...but the coins are tight. We get it! We’re talking with 4x entrepreneur Lisa Song Sutton on the art of resourcefulness as an entrepreneur. Lisa is the epitome of a multipassionate powerhouse adding Forbes writer, TedX speaker, real estate investor, and former Miss Nevada 2014 to her resume. We loved hearing her journey to entrepreneurship and all her gems on how she’s been able to successfully run 4 businesses.
You don’t want to miss: - How to know which of your many ideas to pursue - Pursuing your passions without burnout - How to be resourceful with your marketing & sales - The importance of networking & community growing your business RESOURCES: - Join us for free business trainings & coaching - www.facebook.com/groups/sxsacademy
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You know our mission at SXS is to help you grow an engaged community who needs what you have to offer, plus help you create and maintain connections, so others are excited to collaborate and work with you. But that goes for us too! Last year when one of our former SXS coaching clients, Kelly from D20 Theory, asked us to be a part of her Productivity & Tea Series, we were so grateful to join and share our resources and tips with her community!
If using systems & tools in your biz or staying motivated & consistent is something you’ve been struggling with, then this episode is just for you gf!
You don’t want to miss: - The systems and tools we use to help with our productivity and mindset - How to pivot & adapt our business during civil unrest, politics, & a public health crisis - Books & quotes that keep us motivated
RESOURCES: - Private business mentorship with Alex and Anna Laura: www.shexshines.com/workwithus - Productivity coaching with Kelly from D20Theory https://d20theory.com/coaching/
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If last year taught us anything, it’s to expect the unexpected. We all learned to swivel, pivot, and adjust. Maybe you handled it gracefully, maybe you wallowed a bit before making adjustments, but we all got through it one way or another. Right?!
The ability to juggle and adapt is something every entrepreneur will tell you is so important. But what happens when you’ve developed multiple brands in a space that was possibly one of the most impacted by Covid… the travel industry. What do you do...you pivot!
Today we’re chatting with Brittany Floyd, and learning how this serial entrepreneur found her place in corporate, while still keeping her entrepreneurial spirit thriving. Brittany is a social entrepreneur and marketer. She has developed 4 brands in the tourism & hospitality industry and is currently pursuing her MBA. She has been to over 40 countries, is extremely curious, and loves connecting people.
You don’t want to miss: - Brittany’s process for turning a passion into a business - Juggling life in the corporate world with a newly launched business - Tips on breaking into the travel & hospitality industry - Time management & avoiding burnout
RESOURCES: - Join our coaching program specialized for multipassionate entrepreneurs looking to find focus between their ideas and grow a community: www.shexshines.com/workwithus
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If you’ve ever thought... wouldn’t it be cool if I started a podcast, hit play girlfriend. In this episode, we’re sharing a mini-guide on taking that podcast idea to published and ready for listening! When we started SHExSHINES we knew a podcast was in our future, we just didn’t have all the details yet and the timing wasn’t right but it was definitely part of the big SXS vision. And it turned out the timing was right for us - just about 1 year ago when we launched with 4 episodes. 54 episodes later, we’ve learned a few things and want to make sure you start your podcast with more ease & less of wanting to throw your laptop out the window.
We talk about: - The steps planning your podcast - Equipment & software for recording, editing, & publishing - Planning & creating your episodes - Tips on promoting your podcast
RESOURCES: - SXS Podcast Planning Questionnaire: https://mailchi.mp/3e34fe28c6db/sxspodcastplanningquestionnaire - Blue Yeti Podcast Mic: https://amzn.to/3dDWp8s - Samson Studio Condenser Podcast Mic: https://amzn.to/3skjroU - Head to this episode’s show notes to copy our email pitch template: www.shexshines.com/podcast
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As you ladies probably know, being an entrepreneur can sometimes leave you feelingl super scattered and all over the place. You’re managing clients, maybe a team, customer expectations, and outcomes… it’s all part of the territory of being an entrepreneur!
We sat down with Keanna O’Quinn, CEO & founder of Sonic Sommelier — a mindful approach to designing music experiences and bespoke branded soundscapes, using the science of sound. After years working at a luxury entertainment design company in NYC, Keanna noticed a void in the live music community, one where planners saw music as the background to the main event rather than something that can guide and elevate it. She chats with us about how the life of an entrepreneur can be a lot like leading a band of musicians…
You don’t want to miss: - Knowing how to read the room for networking & relationship building - How to create harmony with a team - When and where to share the spotlight - Business skills that translate from the centerstage to the corner office
RESOURCES: - Watch Keanna on The SXS Show: https://youtu.be/jNLAGfepldg - “Smoke” - a song by Honey & Vinyl: https://open.spotify.com/artist/3xuOTkPku31mupjXE6Dgf0 - “I Love Me From My Head to My Feet” by Keanna O’ Quinn's new children's book - https://honeychildbooks.com/
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After working together for a while now, we’ve come to value & appreciate a few personal and professional qualities in one another! Were going to share some of the key things to look for, if you’re considering taking on a biz partner!
We talk about: - Qualities to look for in a biz partner - The importance of dealing with challenges - AssigningRoles & systems - And tools for managing everything
RESOURCES: - Take the SXS poll and text us the topic you’d like to hear on an upcoming episode 1) balancing personal relationships w/ your biz or 2) Q&A with our significant others, Cody & Ryan. - https://my.community.com/annalauraandalex - SXS Webinar: Systems to Organize your Business - https://mailchi.mp/639fdf334644/sxsmasterclass_systems
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Have you ever felt stuck or confused with how to really market and sell your offer without confusing your audience?...or yourself lol. Feeling overwhelmed by the launch process? Well no worries gfs, we are here with marketing minimalist expert, Ellen Yin- the founder of Cubicle to CEO, an online membership teaching service solopreneurs how to make their first $10K month - without a large audience or posting every day. To date, Ellen has served over 4,000 entrepreneurs (and still growing daily) through her online courses + services. And In today’s episode you’ll learn from Ellen, step-by-step how to successfully market your offer with confidence. Get a pen and paper ready, because you’re about to walk away with a brand new launch strategy queen!
You don’t want to miss: - Hard skills vs. soft skills and their effects on your business - Marketing on a limited budget - One of the biggest mistakes you’re making with your marketing & how to fix it - Taking the first step to make money with your brand
RESOURCES: - Join The SXS Facebook group to download Ellen’s course Hashtag Hacks and grab the link for her live training on making your first $10k without a large audience - www.facebook.com/groups/sxsacademy
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Whether you have 10 or 10k followers, you DO have a community. We feel it's important to be part of a community because we know how hard it can be to try and grow a business, explore a passion project, or just break from the traditional career/work path without support or understanding. On a personal level, without community, you can feel lost, confused, or like giving up on your big goals.
As a brand, creating community is just as important. As our guest lecturer and podcast guest Becky Pleat stated in her course on creating a branded product, “The fact that you are a small business already gives you an advantage- you can create a sense of community that larger corporations cannot, and you can be more adaptable.”
In this episode: - create a community around your brand - deliver content, products and services for your community - keep your audience engaged, so they’re always coming back for more
RESOURCES: - Join The SXS Academy Facebook group - www.facebook.com/groups/sxsacademy - 10 Ways to Give Back to Your Community: freebie from The SXS Academy - https://mailchi.mp/18a3203bba1b/10waystogivebacktoyourcommunity - 3 Steps to Discover your Ideal Audience - ep 017 of The SXS Podcast - http://tiny.cc/sxs_ep048 - 3 Simple Steps to Build your Business & Stand Out in Your Market - ep 048 of The SXS Podcast - http://tiny.cc/sxs_ep048 - From Conception to Execution your First Branded Product - ep 053 of The SXS Podcast with Becky Pleat
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If you’ve been contemplating finding a business partner, creating a branded product, or wondering how you’re going to juggle your full time career with launching your business, then hang tight, because Becky Pleat, CEO & Cofounder of Protein Powerball is dropping some major knowledge to help you gain some major clarity. Hey service-based entrepreneurs, listen in because this episode is filled with some big takeaways for you too!
You don’t want to miss: - The beginning steps when developing a product - Creating a matrix table: how to give yourself a competitive advantage - Sales & marketing strategy - How to build brand equity
RESOURCES: - Download your product matrix table to build competitive advantage - https://mailchi.mp/bf6d4a04a75c/beckysproductmatrix - "From Conception to Execution: Your first branded product" (Becky’s course in The SXS Academy) - www.shexshines.com/academy
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So it probably goes without saying that the best way to support any business is to shop there (and often). And it can be so rewarding shopping from someone you know, because you’re funding a dream! Buuut we know sometimes those purse strings are tight so don’t worry queen, there are many other ways to support a brand, business, or your solopreneur girlfriend (for free!) that help make a major impact.
In honor of Valentine’s day coming up, we’re sharing 6 FREE ways you can show your favorite businesses and brands some serious support!
We talk about: - Leaving reviews & hyping up your friends - The power of word of mouth - Leveraging your connections
RESOURCES: - Join The SXS Facebook group - www.facebook.com/groups/sxsacademy - Join The SXS Text fam - https://my.community.com/annalauraandalex
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You ever have a conversation that just gives you chills? Like you know you’re having a pivotal conversation, and you want to freeze that moment and that feeling in time, because you know you’re supposed to be hearing those words for a reason? Well, that’s exactly how we felt during our chat with Alexis Rose.
Without giving away too much, Alexis Rose is the owner and founder of the Alexis Rose Xperience, ARX, as well as Celebrity Trainer, Free People ambassador, and was most recently hand-selected by OPRAH for a new chapter of the weight watchers experience for pregnant women.
In this episode, Alexis shares: - her journey into entrepreneurship - tough decisions she's faced in her journey, like deciding when to pivot or rest - how to rebound in the COVID crisis - how to stand out in a saturated market and find your voice
RESOURCES: - Learn more from Alexis on the pilot episode of The SHE x SHINES Show: https://youtu.be/RSujtBDIRGw
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With 30+ in person and virtual events hosted, we’ve learned a few lessons along the way about ways to sell tickets, day-of tips to keep things running smooth, and key planning methods.
Last year we had monthly live, in-person events lined up in 2 cities, and had to cancel them alllll because, well 2020, she was a wild one. But we were able to use a lot of the same lessons and easily pivot to hosting online events. Which honestly has been so amazing because we’re able to connect with women from all over, from Cali to Canada to the UK, and everywhere in between, far and wide! While we have some exciting plans in the works for 2021 to connect IRL once again, we’ve loved being able to share our virtual corner of the web with you all!
So today, we’re breaking down lessons we’ve learned the last few years, when planning, promoting & hosting an event. Whether a virtual event or in-person, you’ll want to grab your pen & paper and take some notes
We talk about: - Planning in-person events: Securing the space, sponsors & vendors - How to promote your event - Affordable ways to find supplies and decorations - Event hosting 101
RESOURCES: - Shop our SXS event supplies & decorations - https://www.shexshines.com/shop - Episode 010 of The SXS Podcast: Networking, Pitching, and Collaborating 101 - http://tiny.cc/sxs_ep010 - Episode 022 of The SXS Podcast: How to Turn your Email List into Paying Clients - http://tiny.cc/sxs_ep022
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How do you show up online while marketing multiple offers strategically for successful sales? Our guest, Kristen Kacinski helps coaches scale from $0 to 6-figures and everywhere in between with organic marketing strategies. From creating a customer journey, do’s and don’ts of successful selling on social media, investing in a mentor, and more, if you’ve been wanting a strategy to take your sales from “unseen” to YAS QUEEN, then we know you’re going to love this episode.
We talk about: - Lessons learned from the corporate world to take into entrepreneurship - How to market multiple offers as a multipassionate woman - Successful selling on IG - Investing in your business: mentors, books
RESOURCES: - Successful Selling on IG- Kristen Kacinski’s course in The SXS Academy - https://www.shexshines.com/post/successful-selling-on-ig-stories-with-kristen-sxs-academy-guest-lecturer - Abundance Now by Lisa Nichols - https://amzn.to/2XhBBKf - Building a Story Brand by Donald A. Miller - https://amzn.to/38qeiod - Breaking the Habit of Being Yourself, Dr. Joe Dispenza - https://amzn.to/3nsRRCN - Build your Tribe podcast by Chalene Johnson - https://www.chalenejohnson.com/byt/ - Money mindset mentor Allyson Byrd - http://allysonbyrd.com/
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So you’ve started posting about your business, you’ve pursued your new passion online and you’re probably wondering -- will anyone care about this post? Will anyone comment or share? Who’s listening? And the answer is -- yes queen! Today we’re going to take you from stuck to taking action in 3 super simple steps that will help you grow your biz with ease and stand out from the rest!
We talk about - Using an inside-out approach to build your business - How to figure out the problem you solve - How to determine your ideal audience - How to serve your community
RESOURCES: - Book an SXS discovery call with Anna Laura & Alex - https://calendly.com/shexshines/sxs-call - SXS Podcast episode 017: Three steps to discover your ideal audience - http://tiny.cc/sxs_ep017 - SXS Podcast episode 025: How to make the gram your jam with Shannon McKinstrie of Boutique Social- http://tiny.cc/sxs_ep025
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So you want to start a business… what are some things you need? A website, logo, giant Instagram following? Our guest today is here to tell you what you actually need. And it’s probably not what you think. As a new entrepreneur, we know how easy it is to get distracted by things that, ultimately, won’t make the biggest impact on your business.
In today’s ep we chatted with Zen, founder & CEO of Fason De Viv, a global curated marketplace providing an innovative platform for makers to thrive, by stocking the world's best independent brands under one roof. As you’ll learn, when you focus more on your mindset than your strategy, your entrepreneurial potential has the power to weather any storm.
You don’t want to miss: • how she went from a nurse to a CEO in the retail industry • how brands can get their products in retail stores • how business owners can stay innovative & resilient during COVID • resources to build a positive mindset
RESOURCES: - Episode 3 of The SHExSHINES Show with Zen - https://youtu.be/iR7ROUvDnFU - Oprah’s SuperSoul Conversations - https://podcasts.apple.com/us/podcast/oprahs-supersoul-conversations/id1264843400 - Becoming by Michelle Obama - https://amzn.to/354CzhB
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In today’s episode we share a little 2020 review for SHExSHINES. Hear some incredible wins and also some things that didn’t work so well. You’ll learn how we continued to take imperfect action, in the midst of a global pandemic and civil rights movement, and the lessons we learned to continue to grow while serving our community.
Moving into this new year, we want to encourage you to begin taking action. Advice is great, but the best way to learn something and improve it, is to get the experience and realtime feedback. If you’re waiting for perfect action, where something is 100%, you’ll be waiting forever. Take that “Imperfect action” - if something is 80% right, remember: the other 20% wont do much more for you except waste a lot of your time-- time that could be better spent getting out there and actually serving others! We talk about: - Mistakes we made in 2020 and what didn’t work in our business - Some major wins and how we got there - The importance in business foundations, a vision, and your company values - How to pivot to serve your community
RESOURCES: - The SHExSHINES Academy Facebook Group: www.facebook.com/groups/sxsacademy - The SXS Podcast Episode 040: ROI: protecting your time, energy, and money - https://podcasts.apple.com/us/podcast/040-roi-protecting-your-money-energy-and-time/id1501727114?i=1000498828305 - The SXS Podcast Episode 042, Say no to make room to grow - https://podcasts.apple.com/us/podcast/the-she-x-shines-podcast/id1501727114?i=1000500810035 - The SXS Podcast Episode 043: How to manage your time and increase focus as a multipassionate woman with Sade Jones - https://podcasts.apple.com/us/podcast/043-how-to-manage-your-time-increase-focus-as-multipassionate/id1501727114?i=1000501604134
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Have you ever found yourself in your 9-5 daydreaming about your future as an entrepreneur? You feel like anything would be better than the job you’re in, but then you realize you have zero idea on how to actually land clients as a business owner or lack support in your life. We feel that! And our guest today is here to help make that transition as smooth as possible! While we want you to remember to remain grateful for your full-time job, in this episode, we’re speaking to those women out there who feel the pull into diving full-fledge into their own business. We’re chatting with Luisa Zhou, who helps ambitious men and women turn their existing skills and experiences into their own six-figure plus online business as the Creator of the Employee to Entrepreneur System.
We talk about - Luisa’s advice to women wanting to go full time with their passion - Honing in and monetizing your skill set - Finding and landing paying clients as a new business
RESOURCES: - The Escape Velocity Plan: Luisa’s Guide on on building a profitable online coaching business that frees you from the 9-5: http://luisazhou.com/gift - Pyscho-Cyberkinetics by Dr. Maxwell Maltz: https://amzn.to/37c6buP - Tapping Into Wealth: How Emotional Freedom Techniques Can Help You Clear the Path to Making More Money by Margaret Lynch: https://amzn.to/3massNB
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Hey multipassionate queen. We know there’s so many ideas, dreams, floating around in your head…and you’re probably wondering how do you get focused enough to start making big moves in your biz? Today we’ll go through 2 important steps you need to create and reach your CHAMPAGNE DREAM aka that big vision you have for your life, your business, and your community. We’ll show you how to break down your goals to help give you the most confident start as we head into a new year. Keep in mind, that setting goals can happen LITERALLY ANY TIME-- not just the start of a new year! We’ll also cover some FAQs we get about setting goals, too. We talk about: - What a champagne dream is and how to create one - Setting focus points to reach your goals - What to do when you’re having trouble creating your big vision - How to know how high to set your goals & which ones to start with
RESOURCES: - The SHExSHINES Academy Facebook Group: www.facebook.com/groups/sxsacademy
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As we get ready for the holiday madness and ready head into a new year, we know how important it is to check in with your time. Are you really maximizing it, and including time to rest? In this ep, we talk with time management coach and Founder of The Fire Inside, Sade Jones about ways multipassionate women can limit their distractions to improve their focus. We talk about: - Time management tips - Common distractions that cause multipassionate women to lose focus - Apps and tools to stay organized - How to make a daily priority list vs a to do list
RESOURCES: - How to Limit your Distractions to Increase your Focus: by Sade Jones - A resource from The SXS Academy - www.shexshines.com/academy - Focus Keeper App for tracking time - https://apps.apple.com/us/app/focus-keeper-time-management/id867374917 - Boss Babe 90 Day Planner - https://thebossbabeplanner.com/products/the-90-day-planner - Way of Life App - https://wayoflifeapp.com/ - Toggl App for time tracking - www.toggl.com
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Have you ever had to walk away from something you had originally thought would be a YES YES YES? We know as fellow multipassionate women that you’ve got so much going on, and so many things you want to get done in a day. But sometimes, girl, you’ve gotta give it a no to make room to GROW. In this episode, we’re sharing a few times we’ve had to say no, in order to make room for something bigger and better -- and the reasons behind our decision. This episode is packed with real life examples, from firing clients to saying no to brand deals, and more. We talk about: - How to determine what’s in alignment with your vision - The importance of timing when scaling your business - Valuing your energetic investment
RESOURCES: - Episode 027 of The SXS Podcast:"It's not about you": Is your pride interfering with decision making? With Vitina Blumenthal - https://podcasts.apple.com/us/podcast/the-she-x-shines-podcast/id1501727114?i=1000488361429
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As a multipassionate woman, we know you’re juggling so many roles: from your relationships, family, multiple hats you were in your career or businesses. But how often do you check in with yourself?
As we gear up for the holidays and into a new year, we know how important it is to check in with your own mindset and goals. That’s why we’re so excited to introduce today’s guest, Alia Sobel, creator of the Two Word Story, a mindset movement which stemmed from her own personal life struggles. She is also the very definition of multipassionate, as she’s a mom, yoga instructor, mentor, a blogger, and a business owner.
In this ep, we talk about how identifying your own personal mantra can help you to stay motivated, focused and positive-- no matter what hat you’re wearing at the moment!
You don’t want to miss: - How the Two Word Story Mindset Movement can help you reach your goals - Creating a personal mantra - How to identify your blocks & get past them - How to stay grounded through change
RESOURCES: - 1:1 Success is Simple coaching program with Alia: a 6 week phase by phase program including heart math to remove blocks, manifest your magic & create the expansion you always dreamed of in your life. https://calendly.com/twowordstory/simple-success-clarity-call
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The classic definition of ROI (return on investment), is focused on money. But today, we want to broaden the definition to include not only your finances, but also 2 other things to consider when we talk about ROI that we find that are perhaps even more valuable than those coins: your time + your energy
In this podcast ep, we’re giving you a simplified formula to calculate when to keep going, when to pivot, or maybe when to walk away, as we look at 3 of the most important resources you have as a multipassionate women. Your money, your time, and your energy.
We talk about - Financial ROI - Protecting your energetic investment - Prioritizing your time
RESOURCES: - How to Juggle it All: a resource from The SXS Academy https://mailchi.mp/dc3a8ad15a89/howtojuggleitall - Episode 023 of The SXS Podcast: time management for the multipassionate woman - https://podcasts.apple.com/us/podcast/023-meet-sxs-academy-members-shernale-kennedy-engineer/id1501727114?i=1000485516131
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Listen up queens, today we’re going to help you dust the cobwebs off your FB account and find strategic ways to use this platform other than keep in touch with your grandparents and distant family. Just a reminder, that even if Facebook isn't your primary social media account, don’t forget you still have some of your audience hanging out there!
Our guest today, Mary DeAcetis joins us for a conversation on how to leverage FB for your business. She coaches business owners on simple strategies to grow their online presence and what successfully marketing yourself on social media really looks like!
We talk about: - Mary’s biggest wins and failures as a business owner - FB vs. IG - 3 pillars of content for FB - How to track FB Insights & use its new features
RESOURCES: - Mary’s Academy course “How to Leverage Facebook for Business”: www.shexshines.com/academy
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If you’ve been listening for a bit, you know Instagram is one of our most favorite ways to connect with our community-- in fact, it’s how we met!
IG is not only a great way to build trust with your community but drive traffic to your site or landing page. To date, it’s how we’ve connected with most of our event attendees.
So whether you’re creating a personal brand or blog, or are a business owner, we want to help make sure you’re able to stand out from the crowd, increase your brand presence, and build trust and recognition… all with an IG brand that shines!
We talk about: - Being intentional online & sharing your story - Adding value - Crafting an IG Bio that slays - Visual Branding & engagement strategy
RESOURCES: - Visual Branding and Instagram Academy course: www.shexshines.com/academy
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“Being multipassionate can feel like a blessing and a curse. It’s like wow I have all these ideas and so many things I want to do.” Today we’re chatting with Jessica Rosado, entrepreneur, writer, producer, and storyteller. She breaks it down for us on how to truly find your authentic voice to tell your story through various forms of media and find your focus as multipassionate woman online!
We talk about: - Finding your focus between multiple passions - Time management & self care tips - How to find your voice & platform as a storyteller - How to grow your digital footprint
RESOURCES: - The Digital Coffee Date - https://podcasts.apple.com/us/podcast/the-digital-coffee-date/id1497403619
CONNECT WITH US // shexshines.com INSTAGRAM // instagram.com/shexshines SHOW NOTES // shexshines.com/podcast TEXT US // 215-608-3002
You might look at the two of us and wonder: How did a Queens NY native + and an Arkansas farmgirl decide to become business partners?? Because let’s be honest here— sometimes even we say that!!
Because we’re talking all about confidence and storytelling this month in the SXS Academy, we’re letting all our roots show in this episode from our hilarious differences and surprising similarities about our upbringing that —regardless— have led to a successful business partnership today.
We’ll also be talking about qualities of a business partner, so if you’ve been considering partnering or a long term collab with someone, you’re going to want to tune in!
We talk about: - How our environments contributed to our coaching style - Our surprising similarities that made SXS possible - How to have a successful business partnership & what to look for in a partner
RESOURCES: - The SXS Academy - www.shexshines.com/academy - (FREE DOWNLOAD!) Guide to a Successful Business Partnership - https://mailchi.mp/6c4e6c42e48c/successfulbizpartnership
CONNECT WITH US // shexshines.com INSTAGRAM // instagram.com/shexshines SHOW NOTES // shexshines.com/podcast TEXT US // 215-608-3002
When life or biz gets complicated, do you find yourself turning to others to figure things out: like who you are, what you’re doing, etc?
In this epidsode, we talk with Vasavi Kumar - Licensed Therapist, Mindset Coach + Founder of Mind Your Own Business Membership Community. We chat about how to really find your zone of genius by giving us steps on how to determine who you are, how to get honest with yourself in order to find your voice, and show up as the storyteller and woman you want to be.
We talk about: - The number 1 block sharing your story online - How to find your voice as an online storyteller - How to get over the fear of what others think - How to find meaningful work as a multipassionate woman
RESOURCES: - Vasavi’s "Sharing Your Story with Confidence" Course in The SXS Academy: www.shexshines.com/academy - Mind Your Own Business community by Vasavi: https://www.vasavikumar.com/membership - Uplevel 1:1 High-Touch Mindset + Business Coaching with Vasavi: https://info039486.typeform.com/to/WwOqsmda
CONNECT WITH US // shexshines.com INSTAGRAM // instagram.com/shexshines SHOW NOTES // shexshines.com/podcast TEXT US // 215-608-3002
Whether it’s in the DMs, our SXS text hotline, or in person, we love any chance to chat with our SXS Academy Members. So when we decided to do a Q&A podcast episode recording during one of our Office Hours a few weeks ago, we were so excited! (almost) nothing is off limits!
We talk about: - Top 4 Monthly Biz To-Dos - When to start charging for your services - Dealing with overwhelm & burnout - Marketing tips
RESOURCES: - The SXS Academy - www.shexshines.com/academy - Body Love Guide from Academy member Liz Fever: https://view.flodesk.com/pages/5e7e312cee06f00026d23410
CONNECT WITH US // shexshines.com INSTAGRAM // instagram.com/shexshines SHOW NOTES // shexshines.com/podcast TEXT US // 215-608-3002
In the replay of our Masterclass, we’re talking all about reducing overwhelm by creating Systems. We know, we know. It's not sexy... at first! We’ll walk you through the exact process we've used to create and refine our systems over time, and lessons we've learned (the hard way)!, so you can add more time and ease into your workflow and LIFE!
As a multipassionate woman, the most precious asset we have is our TIME. If you're spending it making the same errors or spending too long thinking, "wait, how did I do this last time?!", then this masterclass is for you!
We talk about: - How to successfully plan & time-block for effective scheduling - Apps & tools to organize content, contacts, and daily to-dos across multiple social media accounts
RESOURCES: - The SXS Academy - www.shexshines.com/academy - Trello - www.trello.com - Airtable - https://airtable.com/invite/r/YRU0bENw
CONNECT WITH US // shexshines.com INSTAGRAM // instagram.com/shexshines SHOW NOTES // shexshines.com/podcast TEXT US // 215-608-3002
You ever wish there was a guide to hop off the hot mess express, and into the successful woman you know you're capable of becoming?
Today we’re chatting with Arika Pierce, Millennial Success Strategist and expert on multigenerational workforces. Her goal is to provide the Millennial generation with straightforward guidance and techniques for success as they navigate the transition into life as a working adult. (Hello, hi it’s us!)
Because there wasn’t a playbook for how to successfully navigate all of the areas of adulting, from how to prepare for a job interview so that you really stand out (and get the job) to developing a personal brand, she decided to write one! We’re excited to dive into this episode!
We talk about: - The definition of success & building a leadership success plan - Creating routines for personal life & business - Common mistakes millennials make on their professional journey - Developing a personal brand for career & networking opportunities
RESOURCES: - Insight Timer for meditation, sleep & relaxation - https://insighttimer.com/ - The Millenial’s Playbook to Adulting: book by Arika Pierce - https://www.arikapierce.com/merch/the-millennials-playbook-to-adulting
CONNECT WITH US // shexshines.com INSTAGRAM // instagram.com/shexshines SHOW NOTES // shexshines.com/podcast TEXT US // 215-608-3002
Whether you’re a solopreneur or a Fortune 500 company, you’re going to make mistakes. In fact, you may make a few… every day. Since beginning SHE x SHINES, we’ve made so many, we could actually fill a book with them! From emailing oopsies, filming mishaps, & the two of us trying to wear multiple hats, we’ve learned is this: Making a mistake isn’t a bad thing. Dwelling on it or repeating it? That’s often why you don’t grow. Mistakes, if handled properly, can be the biggest blessing to becoming a true leader in your business and in your industry. Get ready as we dive into the difficulties we had launching The SXS Academy.
We talk about: - How The SXS Academy was created - How to simplify your filming & editing process - Website 101 during a launch
RESOURCES: - The SXS Filming Checklist - https://mailchi.mp/ee8c8c1d6734/sxsfilmingchecklist - The SXS Academy - www.shexshines.com/academy - Web Hosting Checklist & 10% off events at D20 Theory by Kelly Courtney: SXS Academy Member (*checklist on her blog) - https://subscribe.d20theory.com/
CONNECT WITH US // shexshines.com INSTAGRAM // instagram.com/shexshines SHOW NOTES // shexshines.com/podcast TEXT US // 215-608-3002
Hand up if, when COVID hit, all your events, plans, posts, even some goals for 2020 went out the window? Yeah, girl. SAME. So…What do we do?!
We quickly thought: hey, wouldn’t a virtual event be amazing? We could still have the bubbly and connection, but be able to connect with so many more ladies across the country (and as it turns out, the globe)... so that’s precisely what we did!
As it turned out, what we did then was a great example of agile marketing. Haven’t heard of it? Yeah, neither have we until we chatted with Janet Mesh! Janet is the CEO and cofounder of Aimtal: a digital + content marketing agency.
We talk about: - A framework for prioritizing business tasks - Tips on building a team: hiring & firing - What is agile marketing - How to launch a new product or service
RESOURCES: - Trello - www.trello.com - Hubspot - www.hubspot.com - Clockify - www.clockify.me - Sprout Social - www.sproutsocial.com
CONNECT WITH US // shexshines.com INSTAGRAM // instagram.com/shexshines SHOW NOTES // shexshines.com/podcast TEXT US // (215)608-3002
Whether with a biz partner or you’re rocking it as a solopreneur, having a bizcation is something you can do quarterly to make sure your branding, content, and business strategy are all in alignment and most importantly reflective of what your brand stands for.
Today, we’re taking you behind the scenes on how we structure our bizcations ( (™ lol)). Due to corona things got pushed back a little bit later than we liked, but we were so happy to have 5 days of the ultimate business slumber party in Philly with champagne, laptops, pizza, and photoshoots.
We believe a bizcation helps keep the business running smoothly, ensures you’re on track with goals or if you need a reset, and that you’re not missing any key pieces to the puzzle.
We are going to quickly review 3 topics you can cover during your own bizcation. You don’t want to miss the details on: - Brand strategy: company values, ideal client & customer experience - Business strategy: business plan and goal setting - Content & marketing strategy: content creation and photoshoots
RESOURCES: - Business Model Generation by Alexander Osterwalder: guidelines on creating a business plan: https://amzn.to/3aWKPBW - The SHExSHINES Academy - www.shexshines.com/academy
CONNECT WITH US // shexshines.com INSTAGRAM // instagram.com/shexshines SHOW NOTES // shexshines.com/podcast TEXT US // 215-608-3002
You know here at SXS, we share the good, bad, glittery, and everything in between. And real talk, girlfriend, this pandemic ish hit HARD. Let’s face it, separating yourself from your biz can be tough...that’s why we loved this conversation with Vitina.
Vitina gets real with us on the tough decisions you might have to make as a multipassionate entrepreneur deciding when to pivot or rest, as well as her internal process on dealing with perfectionism and doubt along the way.
We talk about How to pivot your business during COVID How internal branding plays a role in your business Tips on silencing your inner critic & ditching perfectionism The importance in separating yourself from your business
RESOURCES: Vitina’s Brand Alignment Guide: https://learn.aligncreativeminds.com/opt-in
TEXT US // 215-608-3002 CONNECT WITH US // shexshines.com INSTAGRAM // instagram.com/shexshines SHOW NOTES // shexshines.com/podcast
We want to preface this entire episode with this: we want to see you succeed. Whatever dreams have been placed on your heart, we want you to go after them— and in the process, we want you to value yourself and the most precious resource you’ve been given: your time. That said, we’ll be laying down some hard facts that aren’t often addressed in the online space - being underpaid as an influencer.
Now, depending on your mission or whether you’re building a business or just dabbling in a hobby - you may have a completely different reaction to this. So today, we are really speaking to those women out there who are looking to truly create something of their own with the long-term goal of not having to rely on other businesses for content or money.
We talk about: - How much influencers actually make - Lessons learned from past collabs - How to build influence around something you own
RESOURCES: - How Much Influencers Really Make - https://www.huffpost.com/entry/how-much-influencers-make_l_5dee68a6e4b05d1e8a556bbc - Should Business Owners Be Influencers?: Jasmine Star Podcast Episode - https://podcasts.apple.com/us/podcast/the-jasmine-star-show/id1479619320?i=1000472809766 - How to Win Friends and Influence People by Dale Carnegie - https://amzn.to/2PqycVE - Anti-Racist Reading & Reflection Guide by SXS Academy Member: Victoria Ellyse - https://view.flodesk.com/pages/5e8d37f9375c490028babaac
CONNECT WITH US // shexshines.com INSTAGRAM // instagram.com/shexshines SHOW NOTES // shexshines.com/podcast TEXT US // 215-608-3002
Shannon is a social media manager, mentor, and strategist for her company, Boutique Social DC. She is passionate about helping small business owners grow a community around their brand through authentic and proven social media strategies.
In this episode, Shannon takes us on her journey from full-time employee to full-time entrepreneur and how she grew her business, Boutique Social DC. This episode is basically a sneak peek into her SHExSHINES Academy course. Grab a pen and paper!
We talk about: - Shannon's 5 part social media growth strategy - How to use hashtags effectively - Best engagement practices for Instagram
RESOURCES: Shannon’s Course from The SXS Academy: How to Make the ‘Gram your Jam: www.shexshines.com/academy
TEXT US // 215-608-3002 CONNECT WITH US // shexshines.com INSTAGRAM // instagram.com/shexshines SHOW NOTES // shexshines.com/podcast
We’ve been there and done that with the fluorescent lit, stuffy, card-swapping networking events and want you to know there’s a better way out there! Meet our brand avatar Autymn Lucy and follow her through a cringe-worthy networking event. We’ve experienced the amazing personal & professional benefits of networking and want to share with you exactly why it’s so essential to the growth of your brand & business.
We talk about: - Our cringe-worthy networking experiences - 4 ways networking is beneficial to your growth - How to make networking less scary
RESOURCES: - Tips for Networking Online - https://mailchi.mp/4dff723260c1/sxs-networking-tips - List of Communities & Resources that serve female professionals and entrepreneurs - https://www.shexshines.com/post/5-resources-to-uplevel-your-career-entrepreneurial-skills - Email Pitch Template: Resource from The SXS Academy - www.shexshines.com/academy
CONNECT WITH US // shexshines.com INSTAGRAM // instagram.com/shexshines SHOW NOTES // shexshines.com/podcast TEXT US // 215-608-3002
Have a grand vision of your life, but feeling stuck? Consider yourself ambitious? Have a hard time saying no? Then get ready girlfriends, because this episode is for you! Listen in, as we take you BTS of a 2:1 Strategy Session call with one of our VIP members of The SXS Academy , Shernale - super mom of 2, personal trainer, and engineer who has the goal to grow her fitness business to one day work for herself, who at her core really wanted to know: “Holy hell, where do you start?”
You’ll hear real-life experiences of what it’s like juggling a full time job & business, as well as tangible tips and takeaways on how to find balance, create consistency, and create a solid foundation for a growing business while working.
We provide strategy & tips on: How to prioritize & delegate How to break down your daily schedule to get personal & business tasks done
RESOURCES: The SXS Academy: www.shexshines.com/academy Balancing Tips: https://mailchi.mp/dc3a8ad15a89/howtojuggleitall
CONNECT WITH US // shexshines.com INSTAGRAM // instagram.com/shexshines SHOW NOTES // shexshines.com/podcast TEXT US! // 215-608-3002
In today’s episode we chat with multipassionate powerhouse Sasha, who helps female entrepreneurs find clarity of their brand through refined voice, visuals, and (our favorite word!) value. After spending more than a decade in the higher education and corporate world as Content and Marketing Director, Sasha left a six-figure salary to live life on her own terms, becoming a Certified Professional Coach and Energy Leadership Index Master Practitioner. She then went on to create 2 businesses - Vacay Beauty, and Fierce Boss Co. Get ready to learn valuable marketing tips you can use TODAY to grow a successful email list and convert your followers to subscribers, and those subscribers to customers! We talk about Why email marketing is key to growing your business The difference between email marketing vs. social media marketing Tips for creating an email list & content to share with your email list
RESOURCES: - Sasha’s Course at The SXS Academy: How to Turn Your Email List into Paying Clients - www.shexshines.com/academy - How to Create a Landing Page: The SXS Academy Resource - www.shexshines.com/academy
CONNECT WITH US // shexshines.com INSTAGRAM // instagram.com/shexshines SHOW NOTES // shexshines.com/podcast
If you’re relying solely on Instagram to connect with your audience or potential clients, Like a good cocktail, sometimes you gotta shake things up! Whether your primary content is visual, audio, or written, we walk through the best content for 9 different platforms, such as blogs, podcasts, LinkedIn, Pinterest, email marketing, and more. In this replay of our SXS Masterclass, Diversifying Platforms: Shake Up Your Marketing + Master Other Outlets, we’ll help open your eyes to new platforms and methods to help increase brand awareness and exposure, increase engagement to create a bigger reach and impact, and connect with your community in the way that best suits their needs. (originally aired 6/9/20)
Get ready to learn how to Determine which social media platforms to use for your brand Plan the appropriate content for each platform Use apps & tools to manage content across multiple social media accounts
RESOURCES: Webinar Replay - https://vimeo.com/428338062/6552b789a7 The SXS Academy - http://www.shexshines.com/academy Social Media Demographics: https://sproutsocial.com/insights/new-social-media-demographics/ Get on the waiting list for the July SXS Webinar: Repurposing Content Like a Queen: https://mailchi.mp/f20d69dc9839/sxsmasterclassrepurposingcontent
CONNECT WITH US // shexshines.com INSTAGRAM // instagram.com/shexshines SHOW NOTES // shexshines.com/podcast
Allison Hodges is the creator and owner of the fashion and lifestyle blog The Savvy Camel, a hub for inspiration for everything from approachable and affordable style to home decorating tips to wellness. The ultimate mission of The Savvy Camel is to help every woman know that she can be stylish, confident, happy and healthy without being extravagant.
In this episode, we dive into how Allison has built connection within her community by sharing her 11+ year journey of living with Crohn's Disease, showing that life isn't always picture perfect. Allison shares with us why Pinterest is the next platform you should utilize to grow your brand. You'll receive valuable tips on how to create and optimize your content for Pinterest, and the resources that will allow you to scale your brand on this platform! Join Allison as she helps you master the exact steps she used to diversify her platform as a successful blogger with over 3 million monthly views on Pinterest.
We talk about Tips for content creation as a blogger & freelancer Why you should use Pinterest for your brand How to use Pinterest effectively
RESOURCES: Allison’s Course at The SXS Academy: Pinterest as a Traffic Driver for your Brand www.shexshines.com/academy Allison’s 3 Tips to Grow Your Brand on Pinterest: https://mailchi.mp/a7dbf1985193/sxspodcastpinteresttips
CONNECT WITH US // shexshines.com INSTAGRAM // instagram.com/shexshines SHOW NOTES // shexshines.com/podcast
Alisa Kahn is a marketing manager and lifestyle blogger sharing her everyday resources & tips on living a “lifestyle well spent.” In today’s episode Alisa goes BTS of her experience in The SXS Academy, what she’s found most valuable, and how her brand has evolved since joining us. We know you’re going to love hearing how she juggles it all while managing to land major collabs growing her blog!
We talk about How to manage a full time job & blogging⠀ Why Alisa joined the SXS Academy & how it’s helped her brand growth Tips on Organization, Posting, and Pitching to Brands
RESOURCES: The SXS Academy: www.shexshines.com/academy Alisa’s Crown Diary: https://www.shexshines.com/post/crowndiaries-alisakahn
CONNECT WITH US // shexshines.com INSTAGRAM // instagram.com/shexshines SHOW NOTES // shexshines.com/podcast
Philly-based fashion influencer, Dani Maiale shares how she’s been able to consistently grow her brand by creating lasting relationships with the people she encounters through campaigns, promotions and appearances. We cannot wait to dive into this episode to learn more about Dani’s content creation tips and exactly how she has grown her brand & achieved success as a blogger, and how that translates across every industry!
IN THIS EPISDOE: - How to find your blogging niche & get comfortable⠀ - How to grow your brand networking - How to land your dream partnership - Content creation tips & posting strategy
RESOURCES: - Dani’s Blogging Tips & Favorite App List: https://mailchi.mp/ca8555a3018e/sxspodcastdanisbloggingtips - Instagram Influencer Rates: https://blog.hootsuite.com/instagram-influencer-rates/ - Owfit Activewear: www.owfit.com (use SXS25OFF for 25% off your purchase!)
CONNECT WITH US // shexshines.com INSTAGRAM // instagram.com/shexshines SHOW NOTES // shexshines.com/podcast
We know how important it is for you to figure out who you’re talking to in order to give clarity and direction on knowing what product your market needs or how to improve your service. When you know how to speak directly to your audience through social media or marketing copy, it converts followers into clients, and clients into raving fans.
In this episode: - How to get specific with who you’re serving - How to captivate your audience’s attention - How to stand out from others in your market
RESOURCES: - 5 Questions to Ask to Learn Your Ideal Audience - https://mailchi.mp/fc31ea1d62c5/audiencebonus - The SXS Academy Brand Foundations Bundle - shexshines.com/academy
CONNECT WITH US // shexshines.com INSTAGRAM // instagram.com/shexshines SHOW NOTES // shexshines.com/podcast
If the sound of balancing your checkbook or making an expense report has you running for the hills too, then this episode is for you girlfriend! Today we’re chatting with Kristy Runzer, certified financial planner and owner of OnRoute Financial as she breaks down all the basics you need to know for a solid financial foundation giving us the girlfriend’s guide to finance. Kristy works with established entrepreneurs who want to be more strategic and intentional with their finances, and who are ready to get out of overwhelm and create a simple, actionable, and fun plan for their money.
We talk about - Common financial trends among female professionals & entrepreneurs - Why your business and passion projects should have a solid financial foundation - How to set realistic & attainable money goals - Knowing the right time for a business bank account
RESOURCES - You are a Badass at Making Money - https://amzn.to/3es6CBL - Laying your Financial Foundation: Kristy’s course at The SXS Academy - shexshines.com/academy
CONNECT WITH US // shexshines.com INSTAGRAM // instagram.com/shexshines SHOW NOTES // shexshines.com/podcast
In our 2-part “Overcoming” series, Anna Laura & Alex answer some of the most common (sometimes the most dreaded) questions they get (and you’ve also probably received): Tell me about yourself. What’s one of the biggest life lessons you’ve learned? What major struggles have you overcome? Your SXS founders will hit on some life highlights shall we call them.. Including moving away from home, graduating & the career path, divorce, death, aging parents, and lessons learned along the way.
In Part 2, fittingly on Memorial Day, Anna Laura discusses her journey through teenage depression, losing her brother in Afghanistan, limiting beliefs and lies she’s believed, and how the multiple career changes she made in her 20s have helped shape how she shows up to serve.
We also talk about: The true meaning of Memorial Day Why you’re given way more than you can handle Building inner strength through struggle Taking the leap Lies and limiting beliefs, and how to create a narrative that serves you Setting, visualizing, and actualizing goals Putting yourself first to better serve and lead others
We want you to join in on our conversation! Help another woman in our community by sharing this episode and your own Overcoming story on your Instagram Stories, and tag us @shexshines. We can't wait to connect!
RESOURCES: The SHE x SHINES Podcast, Ep, 002. How a DM turned into a thriving community for multi-passionate women: the SXS story, available at https://www.shexshines.com/post/002-how-a-dm-turned-into-a-thriving-community-for-multi-passionate-women-the-sxs-story
CONNECT WITH US // shexshines.com INSTAGRAM // instagram.com/shexshines SHOW NOTES // shexshines.com/podcast
In our 2-part “Overcoming” series, Anna Laura & Alex answer some of the most common (sometimes the most dreaded) questions they get (and you’ve also probably received): Tell me about yourself. What’s one of the biggest life lessons you’ve learned? What major struggles have you overcome? Your SXS founders will hit on some life highlights shall we call them.. Including moving away from home, graduating & the career path, divorce, death, aging parents, and lessons learned along the way.
In Part 1, Alex discusses her career path to landing her ideal job as a full time speech pathologist in home health, the journey to SHExSHINES, and the many bumps encountered along the way.
We know you’ll love these major points: Setting expectations at work Building confidence & getting over the fear of hearing “no” When your personal life starts to interfere with the professional life The difference between being independent vs. being alone
RESOURCES: The SHE x SHINES Podcast, Ep, 002. How a DM turned into a thriving community for multi-passionate women: the SXS story, available at https://www.shexshines.com/post/002-how-a-dm-turned-into-a-thriving-community-for-multi-passionate-women-the-sxs-story
CONNECT WITH US // shexshines.com INSTAGRAM // instagram.com/shexshines SHOW NOTES // shexshines.com/podcast
For all our people pleasers out there and those struggling with self-acceptance, this episode is for you! Our guest, Lo was totally there, and walks us through her journey of struggling with anxiety and self doubt, and finally started asking herself the hard questions. Once she did that, she set out on a journey to not only learn what self-love and ACTUAL self-care looks like. If you’ve ever wished someone could bundle up personal development in a box and send it right to your doorstep, Lo Hixon and her Passion & Growth subscription box are on a mission to do just that. Lo from Passion & Growth is driven by the opportunity to ensure women feel encouraged, supported, and have a safe place where they can be unapologetically ambitious, and in this episode, we dive into so much REAL, RAW goodness!
We talk about
The importance of time & patience on the self-care journey⠀ The journey of starting a business with a full time job Finding balance & setting non-negotiables in your personal and professional life
RESOURCES: Passion & Growth Subscription Box - https://www.passionandgrowth.com/ The SXS Academy - http://www.shexshines.com/academy
CONNECT WITH US // shexshines.com INSTAGRAM // instagram.com/shexshines SHOW NOTES // shexshines.com/podcast
Are you feeling the urge to share a different side of your business or maybe you realized you want to change the types of services you offer…and along with that change you’re worried your follower count will start to drop, customers will get confused, and the money will stop rolling in? Not to worry girlfriend. We’ve been there! In today’s episode we’re going to walk you through 3 scenarios you might encounter while making a change in your business and how to maintain your client base throughout those changes.
You’ll learn how to..
Successfully maintain your customers while changing your target audience Serve your audience better by niching down Develop a strong relationship with your clients Manage client expectations
RESOURCES: 8 steps to Manage Your Customers Through Change - entrepreneur.com/article/316161 The SXS Academy - shexshines.com/academy
CONNECT WITH US // shexshines.com INSTAGRAM // instagram.com/shexshines SHOW NOTES // shexshines.com/podcast
In this episode, we’re joined by Taylor Tieman, an attorney for Small Businesses, Entrepreneurs, & Influencers. She advises them on how to best protect their brands, services, products & content.
We talk about: Why talking about legal things shouldn’t be scary How to be proactive about protecting your business How to navigate changes during COVID-19 How to protect your online business Handling cancellations with proper contracts Considerations when seeking an attorney
In her SXS Academy course, Legal Basics for Beginning Business, Taylor provides you with the legal knowledge you need to protect your brand and intellectual property, such as business formation (aka "should I form a company or an LLC?!"), copyrights, contracts, privacy policies, trademarks, and more. If you have a website, a podcast, a side business, or anything in between - this course is definitely for you!
Resources from this episode: Legal Basics for Beginning Business Academy course - shexshines.com/academy Business Legal To-Do List - https://mailchi.mp/9b6ec15935d2/legaltodolist Legalmiga trainings & courses - https://legalmiga-library.teachable.com/ Taylor’s Legal Templates shop - https://www.ttiemanlaw.com/taylors-template-shop
CONNECT WITH US // shexshines.com INSTAGRAM // instagram.com/shexshines SHOW NOTES // shexshines.com/podcast
In this episode we take you BTS of what a live strategy session looks like in The SXS Academy, with webinar attendee Liz, of Liz Wears What. At the end of our April webinar (Networking, Pitching & Collaboration 101) we gave one attendee the opportunity to participate in a live strategy session where we completed a social media & site review. During these sessions, we take a deep dive into your mission statement, vision and goals for your brand, and provide suggestions to bring clarity and direction.
We dive into...
Optimizing your IG bio & the importance in adding a CTA Creating a solid mission statement How to simply convey your mission statement & purpose to others, on your site
RESOURCES: Webinar Replay - https://vimeo.com/405600031/19d8eda767 The SXS Academy - http://www.shexshines.com/academy Get on the waiting list for the June SXS Webinar: Spice Up your Social Media: Diversify your Platforms - https://mailchi.mp/680f8ef243ee/sxswebinarsocialmedia
CONNECT WITH US // shexshines.com INSTAGRAM // instagram.com/shexshines SHOW NOTES // shexshines.com/podcast
From event & swag sponsors, to venues, podcast guests & our guest lecturers we’ve landed over 50 successful collabs, plus dozens more individually in the last year alone. Being on both the sending and receiving end of things,We’ve learned so much about what works and what doesn’t when networking online, pitching yourself & collaborating with other businesses and brands. In this replay of our live webinar (originally aired 4/7/20)
Get ready to learn how to
Network online with confidence⠀ Pitch yourself in a DM or email without getting ghosted⠀ Collaborate with sponsors & vendors⠀ Create a media kit to help you shine
RESOURCES: Webinar Replay - https://vimeo.com/405600031/19d8eda767 The SXS Academy - http://www.shexshines.com/academy Get on the waiting list for the June SXS Webinar: Spice Up your Social Media: Diversify your Platforms - https://mailchi.mp/680f8ef243ee/sxswebinarsocialmedia
CONNECT WITH US // shexshines.com INSTAGRAM // instagram.com/shexshines SHOW NOTES // shexshines.com/podcast
In this episode, we dive in deep with Mackenzie-- she not only shares her time management tips between working as a lawyer and personal trainer, but also how she unapologetically embraces her many passions.
We talk about: - The importance in making micro-decisions to reach your goals - How to stay organized with a full time job & business - Dealing with overwhelm & burnout
Resources from this episode: - Mackenzie’s Crown Diary - Maeve40 Fitness
CONNECT WITH US // shexshines.com INSTAGRAM // instagram.com/shexshines SHOW NOTES // shexshines.com/podcast
Sometimes the entrepreneurial journey can feel lonely and challenging, especially when you don't know where to begin or have lost your way. When we began meeting with one another several years ago for feedback, resources, and champagne, without intending to, we had created our own mastermind.
So today, we want to dive into masterminds even more, as we share the components of a good mastermind and how to find the right one. Community over competition, girlfriend!
IN THIS EPISODE - Our experience with masterminds - What is a mastermind & how does it work? - What are the benefits - How do you find the right one for you? - Our mastermind group
RESOURCES: - SHE x SHINES Monthly Business To Do List - Forbes: 7 Reasons to Join a Mastermind Group - The SXS Academy
CONNECT WITH US // shexshines.com INSTAGRAM // instagram.com/shexshines SHOW NOTES // shexshines.com/podcast
In today’s episode we chat with Allie Bittner, founder of Kiss Creative Co to learn her top graphic design tips on creating stunning visuals for a professional-looking brand.
Through Allie’s design company, she has helped dozens of female entrepreneurs tell a compelling story with her marketing graphics.
We talk about: graphic design do's and don't's, tools to make your designs truly shine how to communicate with your audience, through visuals
Resources from this episode: Graphic Design Tip Sheet Allie’s SXS Academy Course Google Fonts 0to255.com Trello for Business Success Planner by Karlyn Percil
CONNECT WITH US // shexshines.com INSTAGRAM // instagram.com/shexshines SHOW NOTES // shexshines.com/podcast
While we want our SHE x SHINES community to remain a space for community, opportunity, and positivity, we recognize that “being positive” doesn’t mean ignoring what’s happening in the world around us. We are also feeling the fear, uncertainty and worry you may be experiencing, but what we are refusing to do is live in that fear of uncertainty.
We wanted to show up and let you know that we hear you, and are here for you. There IS an answer. In the midst of chaos, it may be difficult to see, but when you acknowledge there is an answer, there is light, and a movement in the right direction. You’re at least on a path leading out of chaos,
IN THIS EPISODE Anna Laura shared her routines and advice, having worked from home for a few years now as a business owner. Alex, being in the healthcare field currently will also help shed some light on adapting and communication.
RESOURCES: - John C Maxwell: Leading Through the Coronavirus - https://podcasts.apple.com/us/podcast/candid-conversations-leading-through-the-coronavirus/id1416206538?i=1000468293531
-
Miracle Morning by Hal Elrod - https://www.amazon.com/Miracle-Morning-Not-So-Obvious-Guaranteed-Transform/dp/0979019710
-
The SHE x SHINES Podcast: 005. How to rock the stage & multiple jobs with Shelby Wildgust, Entrepreneur & Corporate Coach
CONNECT WITH US // shexshines.com INSTAGRAM // instagram.com/shexshines SHOW NOTES // shexshines.com/podcast
In this episode we’re joined by Shelby Wildgust: equal parts entrepreneur & passionate employee. She is the founder of Naked Networking Events, a women only, no make up, no judgement experience, hosted quarterly in Philadelphia. She is also a corporate coach & leadership trainer for Vector Marketing, the direct sales arm of Cutco Cutlery.
Shelby gives some amazing tips on how to prepare for your next speech or presentation, how to find harmony between running a business and working a full time job, and how to get over the fear of ‘no” to reach your professional goals.
IN THIS EPISODE: How to balance working a full time job and growing a business. Major lessons learned over time that contributed to professional & personal growth. Successful public speaking at work and at events, without losing the interest of your audience.
Resources from this episode: Stories that Stick: How Stories Can Captivate your Audience by Kindra Hall Shelby’s SXS Academy course: 5 Tips to Rock the Stage: From the Boardroom to your First Event
CONNECT WITH US // shexshines.com INSTAGRAM // instagram.com/shexshines SHOW NOTES // shexshines.com/podcast
Whether you're managing a full time career with a side business, or juggling multiple businesses or projects, we feel you: THE JUGGLE IS REAL!
Working multiple businesses or managing a full time job with growing a side business takes hard work, sacrificing time, and getting comfortable with juggling all the personal aspects of your life.
In today's episode, we're sharing how we manage our businesses, careers, and personal life, with actionable tips for you to use today to let go of the perfectionism and embrace the stage you're in!
IN THIS EPISODE - How to prioritize your week - Actions should match your business/career intentions and goals - The importance of rest & downtime - Resources and advice for time management
CONNECT WITH US // shexshines.com INSTAGRAM // instagram.com/shexshines SHOW NOTES // shexshines.com/podcast
In this episode, we sit down with Dana Donofree, founder and CEO of AnaOno Intimates, to discover how she became a fashion designer of lingerie & loungewear for breast cancer thrivers; and the business & personal challenges faced along the way.
Through AnaOno’s community and mission of “Never Alone”, Dana has provided the space for women to talk and deal with their challenges together as a community.
IN THIS EPISODE: - The resources & skills needed to turn your vision into a reality. - How to balance personal challenges while growing a business. - How to get over fear & self-doubt by creating a strong mindset - Nontraditional (but fun + effective) ways to conduct market research & find your target audience
Resources from this episode: Metavivor The Breasties Living Beyond Breast Cancer Dana’s SXS Crown Diary The Paige Wrap Sports Bra
CONNECT WITH US // shexshines.com INSTAGRAM // instagram.com/shexshines SHOW NOTES // shexshines.com/podcast
THE EPISODE DETAILS: In today’s episode we’re sharing the story of how SHExSHINES started! Discover how an Instagram message turned into a friendship, and grew into a successful business partnership and thriving community for multi-passionate women. Join your founders, Anna Laura & Alex on the twists and turns through their professional journeys, and how it turned into SHE x SHINES!
YOU'LL LEARN: - a bit about our backgrounds, from speech therapy to health/wellness to running separate businesses to SXS! - how to send a successful DM, - how to take things from "online to offline" - why we created SHE x SHINES
CONNECT WITH US // shexshines.com INSTAGRAM // instagram.com/shexshines SHOW NOTES // shexshines.com/podcast
Hey girlfriend! It's time to meet the hosts of the show, Anna Laura and Alex, founders of SHE x SHINES - learn who we are and what we do at SHE x SHINES - plus learn about our vision for this podcast and what you can expect from us
WHO WE ARE: SHE x SHINES is a platform for women to support and learn from other women through Connection, Community, and GirlTalk.
WHAT WE DO: Whether you work a full time job and are growing a business on the side, or are currently running multiple businesses, on top of fitting in a social life, we know the juggle is real… and girlfriend, you are not alone! Here at SXS, we connect with your fierce crew, help you create the foundation to find clarity on your mission and purpose, and provide you with the exact steps needed to take action to build a business fit for a queen… because we’ve been there, built that and are paying it forward.
ABOUT THE PODCAST: On The SHExSHINES Podcast, we’re inviting you to join in our lessons from The SXS Academy and dive deeper into the conversations we have at our live events. Get ready to go BTS of what it's like running a business together as we share our insider secrets and resources. We’re also bringing you real talk with your fav boss babes, so after listening to an episode, you’ll walk away feeling confident talking to others about your business, understand exactly who you’re serving and how to monetize those amazing ideas you have!
So if you’re ready for more connection, community, girltalk, and GROWTH, head over to the next episode!
Here we go!
CONNECT WITH US // shexshines.com INSTAGRAM // instagram.com/shexshines SHOW NOTES // shexshines.com/podcast