Social Geek Radio: Recent Episodes
Social Geek Radio
Hello Geeks! Join Jack Monson and top digital marketing thought leaders and franchise executives three times per week for discussions on using social media and new technologies for your business, brand, or franchise.
If you enjoy digital marketing as much as you do relationships, this show is for you!
The Franchise News Podcast with Jack Monson for November 13, 2024 #thoughtleadershipawards#franchisethoughtleadershipThanks to Text Request and Promotex!
We’ve heard from the political pundits and experts on what the 2024 Election results will mean for Americans.But what about for the Franchise Community?Michael Layman is the Sr Vice President of Government Relations and Public Affairs at the IFA and joins me for the first in a new series of Thought Leader One-On-One conversations on Social Geek.Mike jumps in with his expertise on navigating the waters of Washington, DC on behalf of the franchise community. We’ll discuss key issues for which all franchisors, franchisees, and suppliers will be advocating in 2025 and beyond! What can we expect in a new Trump Administration? Will a common-sense Joint Employer standard be preserved and perhaps codified? Will we see an end of the over-regulation of small businesses and the franchise relationship by The FTC? Will the tax cuts of 2017 be extended at the end of 2025?* How could a radical realignment and reformation of federal agencies under President Trump (and maybe Elon Musk!) affect Franchising?The possibilities are fascinating. Thanks to Hughes, Northeast Color, and Tsource!
The Franchise News Podcast with Jack Monson for November 6, 2024 Thanks to Text Request and Promotex!
It’s the 3rd part in our ongoing series, The AI Sherpa with Robert Mitchell, Chief AI Officer at WSI, and the leading voice on reimagining franchise systems using AI technology.Today we discuss aligning AI with your business strategy. How important is it for franchisors to align AI initiatives with their overall business strategy? And what steps can be taken to ensure that AI adoption drives value and supports business goals?We'll also cover "who is on notice" and how brands should decide what that means.And, are you employing the smartest person in the room?
“There’s no data behind a shiny object.”It’s the Marketing and Innovation update on Social Geek. Today: avoiding Shiny Object Syndrome!First, Brandi Kloostra, VP of Digital Marketing at Franworth, shares the five data points in digital marketing that she is watching closely for each of her brands and for all of her franchisees.How have the most critical data points changed over the past five years? How has the use of AI changed the way we assess marketing data? And, what are our favorite memes?Next up, Rebecca Wright, President of franchise marketing platform JBecca, joins the podcast to discuss the biggest data challenges franchise systems are facing right now.How can upfront assessment of data improve your return on ad spend and positively impact your SEO & organic marketing?How can data lead a system’s franchise development success as driving brand marketing and local franchisee marketing? And what if … it works?!?And thanks for your support Northeast Color, Hughes, Citrin Cooperman, and Tsource.
The Franchise News Podcast with Jack Monson for October 30, 2024. Thanks to Text Request and Promotex!
The Franchise News Podcast with Jack Monson for October 23, 2024 Thanks to Text Request and Promotex.
The Franchise News Podcast with Jack Monson for October 16, 2024#thoughtleadershipawardsThanks to Text Request and Promotex.
As many organizations are remote but maybe returning to office, we’re wondering …What do YOU love most about being remote? And what do you really dislike?As franchising is the original remote structure, our Franchise Rock Stars are here to weigh in!Kristen Pechacek, Derrick Ableman, and Scott Greenberg share stories about how they and their teams are doing with working remotely or in a hybrid situation.How do they keep their own energy up while maintaining the emotional well-being, culture, and relationships with their teams and partners? How has the return to office affected conference and conventions in the franchise space?AND we have a big announcement about the 2024 Franchise Thought Leadership Awards at the beginning of today’s show... Shout out to Rock Stars Ali Kraus and Danielle Wright. Thanks Tsource, Northeast Color, and Hughes.
Welcome to Just Jania, the podcast hosted by Jania Bailey and powered by FranNet.Eric Martin of Happinest Brands shares an overview of the state of the $600+ Million home service industry. Eric and Jania discuss how to decide if franchise brand is a good fit for you!
The Franchise News Podcast with Jack Monson for October 9, 2024 Thanks to Text Request and Promotex!#franchise #news #podcast
Over the summer, some friends and I who are involved in the IFA Marketing & Innovation Committee were kicking around some new ideas. How could we get today’s top franchise leaders to give valuable advice in-between IFA events? What’s the best way for them to share best practices on topics that IFA members want to hear? So, on a monthly basis, The Social Geek Podcast will present The Marketing & Innovation Update featuring leaders doing truly innovative new things in the areas of franchising, marketing, and more. Today we will hear from Joe Sieve, Chief Restaurant and Global Development Officer at Papa John’s, as well as the Chair of The 2024 Franchise Leadership and Development Conference. Joe shares a preview of FLDC, the opening session, and his panel about Leading Through Challenging Times. Joining Joe on stage will be franchisor CEOs Paul Macaluso, Heather Neary, and Scott Williams.Next, Lou Gammal joins us to talk SWAG! As the CEO of Promotex, Lou has the latest trends on merch and promotional items that make franchisors and supplier stand out at franchise trade shows and events.We’re all looking forward to FLDC next week! Thanks International Franchise Association and Franchise Update Media for always putting together the best show of the year. And thanks for your support Northeast Color, Hughes, Citrin Cooperman, and Tsource!
It’s part 2 in our ongoing series: The AI Sherpa with Robert Mitchell.Robert is the Chief AI Officer at WSI, and the leading voice on reimagining franchise systems using AI technology. Today he shares advice on how to get started with AI in your organization with both the top-down and bottom-upapproach. And, it’s another edition of our favorite segment: “who’s on notice?” ... Call centers and lead qualifiers may be the next areas of franchising that will be drastically changing soon. Thanks to WSI!#upskilling
Welcome to Just Jania, the podcast hosted by Jania Bailey and powered by FranNet.Grant Bullington, FranNet consultant from Vancouver, BC joins Jania to share his take on why brands and candidates need a focused, engaged, and efficient network of consultants.
The Franchise News Podcast with Jack Monson for September 25, 2024 Thanks to Text Requesthttps://www.textrequest.com/
We're LIVE again at Franchise Expo South for Part 2 of our conversations in the Podcast Zone!Today: Why Franchising?Why did you and your brand decide to franchise your concept?And, why do your franchisees partner with you and your brand? What’s in it for them?We spoke with many entrepreneurs and franchisors at this year’s Franchise Expo South earlier this month in Ft Lauderdale. Today you'll hear from:Suzanne Bernal, Orlando Cat CaféMike Riley, ZiebartBrian Robinson, AFCSevag Kourjakia, Shoppers Drapes & BlindsRon Bender, The Shutter HouseAmber Burke, Burn Boot CampThanks Citrin Cooperman, Hughes, Northeast Color, and Tsource.
The Franchise News Podcast with Jack Monson for September 18, 2024 Thanks to Text Requesthttps://www.textrequest.com/
We're LIVE at Franchise Expo South! In Part One, we'll chat with: Eric Brown, Donatos PizzaRosalee Hernandez, Del Toro InsuranceAlex and Sheila, Pup’s PubTom Peska, SPB HospitalityEthan Albrecht-Carrié, Lime FreshJames Carrey, PresevanDerek Newbold, The Grand Port Authority Thanks to Citrin Cooperman, Hughes, Northeast Color, and Tsource.
Welcome to the Fran-Tastic Franchising Podcast – with conversations about entrepreneurs exploring franchise ownership and finding a business opportunity that’s a perfect fit.The next generation continues to explore business ownership like never before as a different path to success.Don Clayton, Chief Talent Officer at FranServe shares what he’s seeing as far as the return on investment in a franchise versus the ROI of a four-year college degree.With a new mindset and a new group of influencers showing young entrepreneurs alternatives, those with the right attitude are more likely to be successful within a franchise system. Check out FranServe at https://franserve.com - The world’s largest franchise consulting & expansion organization.
The Franchise News Podcast with Jack Monson for September 11, 2024Thanks to Text Requesthttps://www.textrequest.com/
It’s the Marketing and Innovation Update for September on Social Geek. This month, we're looking at trends in Leadership and Development.First up today, Franchise Update Media’s Diane Phibbs shares a preview of next month’s Franchise Leadership & Development Conference. The IFA and Franchise Update have big plans for what is most franchise professionals’ all-time favorite event of the year.We’ll discuss a new agenda, the speakers already lined up, the Star Awards, and the always-anticipated Annual Franchise Development Report. Then Michael Iannuzzi of Citrin-Cooperman returns the podcast to dicuss some current challeges with emerging brands, legacy brands, and multi-unit owners. Michael shares what he’s seeing in the space as far as deal flow and other trends for the rest of 2024 and 2025. Thanks for your ongoing support Northeast Color, AnswerConnect, CareerPlug, and Hughes. And thank YOU for listening and staying connected on the Social Geek Radio Network. https://offers.careerplug.com/howtohirehttps://www.northeastcolor.com/https://www.answerconnect.com/franchisehttps://www.hughes.com/franchise
The Franchise News Podcast with Jack Monson for September 4, 2024 Thanks to Text Requesthttps://www.textrequest.com/
Welcome to September and the start of the fall franchise event season.Today’s Franchise Rock Star panel: Ali Kraus, Danielle Wright, and Scott Greenberg share their favorite events.We’ll also get some new travel tips from these traveling pros! Plus, what makes a great show over a good how? And what shows do these Rock Stars love the most?Shout-outs to: IFA Women’s Franchise Committee, Red Boswell, The FLDC Star Awards, Clayton Kendall, and lots of reviews on Ali’s luggage situation. And hey to Rock Stars Derrick Ableman and Kristen Pechacek – see you soon! Thanks for your ongoing support Northeast Color, AnswerConnect, CareerPlug, and Hughes.And thank YOU for listening and staying connected on the Social Geek Radio Network. https://www.northeastcolor.com/ | https://www.answerconnect.com/franchise |https://offers.careerplug.com/howtohire | https://www.hughes.com/franchise
The Franchise News Podcast with Jack Monson for August 28, 2024 Thanks to Text Request and Hughes. https://www.textrequest.com/https://www.hughes.com/franchise
Welcome to the Fran-Tastic Franchising Podcast – with conversations about entrepreneurs exploring franchise ownership and finding a business opportunity that’s a perfect fit.Today, Don Clayton, FranServe's Chief Talent Officer, discusses the organization's successful consultants, their mindset, and their learning processes. Check out FranServe at https://franserve.com - The world’s largest franchise consulting & expansion organization.
It’s the first in our ongoing series, The AI Sherpa with Robert Mitchell!Robert is the Chief AI Officer at WSI, and the leading voice on reimagining franchise systems using AI technology.We’ll dive in with an overview of where the Franchise space is now with AI adoption and how you can be a leader for your brand.Thanks to WSI! #bethesqueekywheel
The Franchise News Podcast with Jack Monson for August 21, 2024 Thanks to Text Request and Hughes. https://www.textrequest.com/https://www.hughes.com/franchise
Welcome to Just Jania, the podcast hosted by Jania Bailey and powered by FranNet.Pete First, Chief Development Officer with BrightStar Care joins Jania to discuss diversifying revenue streams, multi-unit expansion, and franchising in the healthcare focused field.
The Franchise News Podcast with Jack Monson for August 14, 2024 Thanks to Text Request and Hughes. https://www.textrequest.com/https://www.hughes.com/franchise
It’s the Marketing & Innovation Update on Social Geek.CEOs Clarissa Bradstock from Any Lab Test Now and Jania Bailey of FranNet share how they’ve solved some recent technology challenges for their franchise systems.Thanks also to David Wheeler and Ira Shapiro of Tsource.
Welcome to the Fran-Tastic Franchising Podcast – with conversations about entrepreneurs exploring franchise ownership and finding a business opportunity that’s a perfect fit.FranServe’s CEO Alesia Visconti discusses her upcoming book, The Pink Tsunami, Women’s Rise in Franchising.Alesia’s book covers the recent rise of women in positions of power in the Franchise business model. It’s interesting to me that she’s digging to areas beyond business ownership such as growing franchise brands in areas like sales, legal, operations, marketing, and more.
The Franchise News Podcast with Jack Monson for August 7, 2024 Thanks to Text Request and Hughes. https://www.textrequest.com/https://www.hughes.com/franchise
The Franchise News Podcast with Jack Monson for July 31, 2024 Thanks to Text Request and Hughes. https://www.textrequest.com/https://www.hughes.com/franchise
The Franchise News Podcast with Jack Monson for July 24, 2024 Thanks to Text Request and Hughes./////https://www.textrequest.com/https://www.hughes.com/franchise
Welcome to Just Jania, the podcast hosted by Jania Bailey and powered by FranNet.Brian Garrison, President and COO of Buzz Franchise Brands, is Jania’s guest on this edition of Just Jania. Brian and Jania discuss the opportunities and benefits in Franchising for Veterans. Buzz is known for its values and mission that align very well with many Veterans.
The Franchise News Podcast with Jack Monson for July 17, 2024 Thanks to Text Request/////https://www.textrequest.com/
Everybody is jumping on the Responsible Franchising bandwagon. Even irresponsible and sketchy characters in the space are going all-in on that phrase. Today we’re pointing out some IRRESPONSIBLE franchising practices by franchisors, brokers, FSOs, and suppliers. The Franchise Rock Star panel is back: Ali Kraus, Derrick Ableman, Kristen Pechacek, and Scott Greenberg. Thanks for your ongoing support Northeast Color, AnswerConnect, and Hughes. And thank YOU for listening and staying connected on the Social Geek Radio Network. https://www.northeastcolor.com/https://www.answerconnect.com/franchisehttps://www.hughes.com/franchise
The Franchise News Podcast with Jack Monson for July 10, 2024 Thanks to Text Request and Hughes./////https://www.textrequest.com/https://www.hughes.com/franchise
The Franchise News Podcast with Jack Monson for July 3, 2024 Thanks to Text Request//https://www.textrequest.com/
The Franchise News Podcast with Jack Monson for June 26, 2024Thanks to Text Requesthttps://www.textrequest.com/
Record live in New York City at the International Franchise Expo, it’s finale of our 4 part series of Franchise Thought Leaders discussing…franchise thought leaders.Joining us in the Podcast Zone at IFE:Adam Ferracane, RefreshSebastian Aguirre, NiceJobDennis Cieri, Fitness FactoryAaron Allison, Learning ExperienceKelli Schroeder, WellBiz BrandsChris Medhurst, District Taco Thanks for your ongoing support Northeast Color, AnswerConnect, CareerPlug, and Hughes. And thank YOU for listening and staying connected on the Social Geek Radio Network. https://www.northeastcolor.com/https://www.answerconnect.com/franchisehttps://www.hughes.com/franchisehttps://offers.careerplug.com/howtohire
The Franchise News Podcast with Jack Monson for June 19, 2024 Thanks to Text Requesthttps://www.textrequest.com/
Record live in New York City at the International Franchise Expo, it’s part 3 in our series of Franchise Thought Leaders discussing…franchise thought leaders. Thanks for your ongoing support Northeast Color, AnswerConnect, CareerPlug, and Hughes. And thank YOU for listening and staying connected on the Social Geek Radio Network.https://www.northeastcolor.com/https://www.answerconnect.com/franchisehttps://www.hughes.com/franchise
Welcome to Just Jania, the podcast hosted by Jania Bailey and powered by FranNet.Today, Robert Stapf, Franchise Owner with British Swim School, joins Jania to share the story of his franchise journey.
The Franchise News Podcast with Jack Monson for June 12, 2024 Thanks to Text Requesthttps://www.textrequest.com/
Record live in New York City at the International Franchise Expo, it’s part 2 in our series of Franchise Thought Leaders discussing…franchise thought leaders. We’ve got a packed line up of franchisors sharing … Who inspires them and who do they follow?Joining us in part 2:Larisa Walega, Ziebart InternationalEric O’Connor, World Gym InternationalSuat Gokmen, FunboxHair Parra, Captain D’sDr John Hayes, Titus Center for Franchising Thanks for your ongoing support Northeast Color, AnswerConnect, CareerPlug, and Hughes. And thank YOU for listening and staying connected on the Social Geek Radio Network. https://www.northeastcolor.com/https://www.answerconnect.com/franchisehttps://www.hughes.com/franchisehttps://offers.careerplug.com/howtohire
Today we’re talking to franchise thought leaders about … franchise thought leaders!Recorded live in New York at IFE 2024: it’s part one with Matt Haller, Monica Feid, Ben Woodruff, and Gal Danay sharing who inspires them and who they follow. Thanks for your ongoing support Northeast Color, AnswerConnect, CareerPlug, and Hughes. And thank YOU for listening and staying connected on the Social Geek Radio Network. https://www.northeastcolor.com/https://www.answerconnect.com/franchisehttps://www.hughes.com/franchisehttps://offers.careerplug.com/howtohire
The Franchise News Podcast with Jack Monson for May 29, 2024 Thanks to Text Requesthttps://www.textrequest.com/
Be Your Own Boss. Absentee owners. And … Responsible Franchising …What’s YOUR least favorite Franchise Cliché?Our Rock Star panel is here - Ali Kraus, Derrick Ableman, Kristen Pechacek, Scott Greenberg, and Danielle Wright share the tired buzzwords and catchphrases that drive you crazy in comments! Heading to IFE in NYC? Download before Airplane Mode!Thanks for your ongoing support Northeast Color, AnswerConnect, CareerPlug, and Hughes.And thank YOU for listening and staying connected on the Social Geek Radio Network.---https://www.northeastcolor.com/https://www.answerconnect.com/franchisehttps://www.hughes.com/franchisehttps://offers.careerplug.com/howtohire
The Franchise News Podcast with Jack Monson for May 22, 2024 Thanks to Text Requesthttps://www.textrequest.com/
It’s the AI Update for Franchising for Q2 2024!Robert Mitchell, Chief AI Officer with WSI, is back to share the latest advice for franchise systems can use to solve problems.We’ll discuss the responsibility that franchisors have when it comes to leading their franchisees through the AI wilderness. Robert also shares a preview of his AI panel at The FCXC next month in Atlanta! Shout outs to Dan Monaghan, Patti Rother, and Franchise UpdateThanks for your ongoing support Northeast Color, AnswerConnect, CareerPlug, and Hughes.And thank YOU for listening and staying connected on the Social Geek Radio Network. https://www.northeastcolor.com/https://www.answerconnect.com/franchisehttps://www.hughes.com/franchisehttps://offers.careerplug.com/howtohire
The Franchise News Podcast with Jack Monson for May 15, 2024 Thanks to Text Requesthttps://www.textrequest.com/
Welcome to Just Jania, the podcast hosted by Jania Bailey and powered by FranNet.“It’s not just about sales. It’s about success.”Jason Feifer, Editor-In-Chief of Entrepreneur Magazine, joins Jania to discuss the ongoing changes and trends in the franchise space.Jason also shares insights on what went into this year’s Franchise 500 and a fun survey what franchisees like and dislike the most about their franchise!
The Franchise News Podcast with Jack Monson for May 8, 2024 Thanks to The Brand Amplifier and Text Request----------- https://www.textrequest.com/ https://www.brandamplifier.io/
Today on Social Geek: Introverts and Extroverts.Which one are you? Or somewhere in between? And why do so many people identify as an introverted extrovert? Our Rock Star panel is here – Ali Kraus, Derrick Ableman, and Kristen Pechacek share where they fall on the scale, and how they recharge. Thanks for your ongoing support Northeast Color, AnswerConnect, CareerPlug, and Hughes. And thank YOU for listening and staying connected on the Social Geek Radio Network. https://www.northeastcolor.com/https://www.answerconnect.com/franchisehttps://www.hughes.com/franchisehttps://offers.careerplug.com/howtohire
Welcome to the Fran-Tastic Franchising Podcast – with conversations about entrepreneurs exploring franchise ownership and finding a business opportunity that’s a perfect fit.Melissa Blum, Supplier Relationship Manager at FranServe, shares details on FranServe's innovative Supplier Program. Any supplier in the franchise community should check out this interview and this valuable program! Check out FranServe at https://franserve.com - The world’s largest franchise consulting & expansion organization.
The Franchise News Podcast with Jack Monson for May 1, 2024 Thanks to The Brand Amplifier and Text Request https://www.textrequest.com/ https://www.brandamplifier.io/
We're taking in look at Franchise trends including an update from Amanda Dempsey, partner with Saxton & Stump, on the brand-new FTC ruling on Non-Competes. How will this affect franchise brands and what do you need to do right away?Then we will a chat with Multi-Unit, Multi-Brand, and Multi-Generation family team Jerry Akers and Sam Reges! Jerry and Sam share their stories of how their #franchisefamily has grown with multiple locations with Great Clips, The Joint Chiropractic, and Jerry’s latest venture, ZDynamix! Thanks for your ongoing support Northeast Color, AnswerConnect, CareerPlug, and Hughes.And thank YOU for listening and staying connected on the Social Geek Radio Network. https://www.northeastcolor.com/https://www.answerconnect.com/franchisehttps://www.hughes.com/franchisehttps://offers.careerplug.com/howtohire
The Franchise News Podcast with Jack Monson for April 24, 2024 Thanks to The Brand Amplifier and Text Request https://www.textrequest.com/ https://www.brandamplifier.io/
Today: part two of our conversations at Franchise Expo West in LA with MFV Expositions and The International Franchise Association. Our guests today include some amazing emerging franchise brand pros including:Ari O’Brien, Red Rock Franchise DevelopmentBrian Luciani, SMB Franchise AdvisorsErin Fletter, Sticky Fingers CookingLarry Wilkins, Just Play SportsMia Huan Hu and Darrow Orlandi, MR COOL Thanks for your ongoing support Northeast Color, AnswerConnect, Citrin Cooperman, CareerPlug, and Hughes.And thank YOU for listening and staying connected on the Social Geek Radio Network.https://www.citrincooperman.com/https://www.northeastcolor.com/https://www.answerconnect.com/franchisehttps://www.hughes.com/franchisehttps://offers.careerplug.com/howtohire
It’s part one of our conversations with some of the top names in Franchise Development at Franchise Expo West in LA with MFV Expositions and The International Franchise Association.We’re hearing their brands’ stories, their take on the current state of franchising, and what “responsible franchising” means to them. Today’s guests include:Martin Joksimovic, MFV ExpositionsTheresa Leets, CA Dept of Financial Protection & InnovationRed Boswell, IFPGKaren Booze, AnswerConnectRon Bender, French FloristJimmy Weeks, Internet Strategy LabsPlus, Ron and Jimmy give us the details on IFA’s refresh of the VetFran program. Thanks for your ongoing support Northeast Color, AnswerConnect, Citrin Cooperman, CareerPlug, and Hughes.And thank YOU for listening and staying connected on the Social Geek Radio Network. https://www.citrincooperman.com/https://www.northeastcolor.com/https://www.answerconnect.com/franchisehttps://www.hughes.com/franchisehttps://offers.careerplug.com/howtohire
Welcome to the Fran-Tastic Franchising Podcast – with conversations about entrepreneurs exploring franchise ownership and finding a business opportunity that’s a perfect fit.Don Clayton of FranServe, chats with successful consultant Barb Bliss about being a trusted guide when advising potential new business owners. Check out FranServe at https://franserve.com - The world’s largest franchise consulting & expansion organization.
The Franchise News Podcast with Jack Monson for April 17, 2024 Thanks to The Brand Amplifier and Text Request -------------------------------------------------------------------- https://www.textrequest.com/ https://www.brandamplifier.io/
Welcome to Just Jania, the podcast hosted by Jania Bailey and powered by FranNet here on the Social Geek Radio Network. John Francis, alias Johnny Franchise, alias the nicest guy in franchising joins Jania to discuss his experience in entrepreneurship and his newest venture with ZorForum. John shares excellent advice for all entrepreneurs!"If your first unit is successful, that's an accident. If your second unit is successful, that's a coincidence. If your third unit is successful, that's a pattern. Now you've got the experience and the systems to launch a true franchise."
The Franchise News Podcast with Jack Monson for April 10, 2024 Thanks to The Brand Amplifier and Text Request https://www.textrequest.com/ https://www.brandamplifier.io/
What are you doing for your own Professional Development?How are surrounding yourself with people who will help that development? Is your development your responsibility or your company’s? And who are the 5 people with whom you’re spending your time?Sage advice today from our panel of Franchise Rock Stars: Ali Kraus, VP of Marketing at Benetrends, Danielle Wright, CDO of Premium Service Brands, and Emily George, Director, Membership Recruitment and Retention. Thanks for your ongoing support Northeast Color, AnswerConnect, Citrin Cooperman, and Hughes.And thank YOU for listening and staying connected on the Social Geek Radio Network. https://www.citrincooperman.com/https://www.northeastcolor.com/https://www.answerconnect.com/franchisehttps://www.hughes.com/franchise
The Franchise News Podcast with Jack Monson for April 3, 2024California's new rules. More acquisitions. And lots of people moves! Thanks to The Brand Amplifier and Text Requesthttps://www.textrequest.com/ https://www.brandamplifier.io/
The Franchise News Podcast with Jack Monson for March 27, 2024We're live this week at the FranNet Convention in Jacksonville, Florida!Lots of movement: Brokers and FSOs are moving towards registration. More franchise systems are moving to Pepsi. And there are SIX new CEO moves at franchise brands this week. Thanks to The Brand Amplifier and Text Requesthttps://www.textrequest.com/ https://www.brandamplifier.io/
Today we’re chatting with some innovators in some of my favorite things: #coffee, #ai, and #digitalmarketing.We’ll talk to Nick Unger, co-founder of Nitro Coffee Club and Kirk Allen, co-founder of ReShift Media and The Brand Amplifier. These #entrepreneurs are finding the gaps and filling those needs for their customers.Shout outs to Global Franchise Awards and The Canadian Franchise Awards! Thanks for your ongoing support Northeast Color, AnswerConnect, and Hughes.And thank YOU for listening and staying connected on the Social Geek Radio Network. https://www.northeastcolor.com/https://www.answerconnect.com/franchisehttps://www.hughes.com/franchise
The Franchise News Podcast with Jack Monson for March 20, 2024 Thanks to The Brand Amplifier and Text Request https://www.textrequest.com/ https://www.brandamplifier.io/
Your Job: Quit or Commit?Some work challenges are opportunities. Some are red flags.How can you tell the difference?Today’s Rock Star panel: Derrick Ableman of Northeast Color, Ali Kraus of Benetrends, author & keynote speaker Scott Greenberg, and Solar Media’s Liz Solar join host Jack Monson to discuss the state of careers in Franchising and beyond. Thanks for your ongoing support Northeast Color, AnswerConnect, Citrin Cooperman, and Hughes.And thank YOU for listening and staying connected on the Social Geek Radio Network. https://www.citrincooperman.com/https://www.northeastcolor.com/https://www.answerconnect.com/franchisehttps://www.hughes.com/franchise
Welcome to Just Jania, the podcast hosted by Jania Bailey and powered by FranNet.This week, Jania welcomes Sherri Seiber, President of FranFund, to discuss different types of funding available to small business owners and recommendations for potential franchisees!Thanks for listening to Just Jania!
The Franchise News Podcast with Jack Monson for March 13, 2024! Live from Dallas, TX Thanks to The Brand Amplifier and Text Request
We’re Live at IFA 2024 - Thanks to our friends at BizCom Associates for letting us hang out at their booth in the heart of “Franchise City”!Today: Justin Hoeveler from Youth Enrichment Brands, Martin Joksimovic of MFV Expositions, and Neighborly’s Brad Stevenson and Brian Woods. They’re sharing what they want to tell the world about franchising.We’ll also preview the upcoming franchise expos in LA, NYC, Florida, and Texas from The IFA and MFV Expos. Thanks for your ongoing support Northeast Color, AnswerConnect, and Hughes.And thank YOU for listening and staying connected on the Social Geek Radio Network.
It's The Fran-Tastic Franchising Podcast – with conversations about entrepreneurs exploring franchise ownership and finding a business opportunity that’s a perfect fit!Alesia Visconti, CEO of FranServe, chats with Thomas Scott, founder of multi-brand platform Home Run Franchises. Alesia and Thomas chat about the trend of responsible franchising and the potential growth of franchise systems. Check out FranServe at https://franserve.com - The world’s largest franchise consulting & expansion organization.
The Franchise News Podcast with Jack Monson for March 6, 2024 Thanks to The Brand Amplifier and Text Request
We’re Live again at IFA 2024! Thanks to the crew of BizCom Associates for letting us record their booth in the heart of “Franchise City”. Today's guests: Mark Jameson of Propelled Brands, Rocco Fiorentino of Benetrends, and Rob Pricefrom School of Rock!We’re finding out what these franchise thought leaders want to tell the world about franchising. Thanks for your ongoing support Northeast Color, AnswerConnect, and Hughes.And thank YOU for listening and staying connected on the Social Geek Radio Network. https://www.northeastcolor.com/ https://www.answerconnect.com/franchise http://hughes.com/franchise
The Franchise News Podcast with Jack Monson for February 28, 2024 Thanks to The Brand Amplifier and Text Requesthttps://www.textrequest.com/ https://www.brandamplifier.io/
We’re Live at IFA 2024! Thanks to the crew of BizCom Associates for letting us record their booth in the heart of “Franchise City”.Today’s Rock Star panel includes Scott Greenberg, keynote speaker and author of the new book, Stop the Shift Show; Derrick Ableman of Northeast Color; and Ali Kraus of Benetrends. Next, Mary Thompson, COO of Neighborly, and the new Vice-Chair of The IFAClint Smith, CEO of CareerPlug and author of the book How To Hire,Thanks for your ongoing support Northeast Color, AnswerConnect, and Hughes. And thank YOU for listening and staying connected on the Social Geek Radio Network.
Welcome to the Fran-Tastic Franchising Podcast – with conversations about entrepreneurs exploring franchise ownership and finding a business opportunity that’s a perfect fit.Alesia Visconti, CEO of FranServe, gives her outlook on Franchising for 2024, what categories will be the hottest, and what are the can't-miss franchise events of 2024. Check out FranServe at https://franserve.com - The world’s largest franchise consulting & expansion organization.
The Franchise News Podcast with Jack Monson for February 21, 2024 Thanks to The Brand Amplifier and Text Requesthttps://www.textrequest.com/ https://www.brandamplifier.io/
The Franchise News Podcast with Jack Monson for February 14, 2024 Thanks to The Brand Amplifier and Text Requesthttps://www.textrequest.com/ https://www.brandamplifier.io/
It’s The #IFA2024 Pre-Game Show!Today’s Rock Star panel includes Scott Greenberg, keynote speaker and author of the new book, Stop the Shift Show; Derrick Ableman of Northeast Color; and Ali Kraus of Benetrends!We’ll take a look at this weekend’s International Franchise Association Convention including the Annual Leadership Conference, the shenanigans inside Franchise City, and Scott’s session on hiring & retaining Generation Z.Join us for a bit of inside-the-podcast brainstorming and sharing our most anticipated parts of the biggest week in Franchising.Thanks for your ongoing support Northeast Color, AnswerConnect, and Hughes.https://www.northeastcolor.com/https://www.answerconnect.com/franchisehttps://www.hughes.com/franchise And thank YOU for listening and staying connected on the Social Geek Radio Network.
Welcome to Just Jania, the podcast hosted by Jania Bailey and powered by FranNet.Today Jania chats with Tracy Rickman, President and COO of Qualifyi, FranNet’s newest sister company. Qualifyi matches aspiring entrepreneurs with Franchise Brands and much more! Learn more on today’s show.
The Franchise News Podcast with Jack Monson for February 7, 2024 Thanks to The Brand Amplifier and Text Request https://www.textrequest.com/ https://www.brandamplifier.io/
It’s the Social Geek Recommended Spring Reading List with several authors from the franchise community sharing their stories. On today's show: Toni Harris Taylor, Kevin Moehlenkamp, and Scott Greenberg. Thanks Citrin Cooperman, Northeast Color, AnswerConnect, and Hughes.https://www.citrincooperman.com/https://www.northeastcolor.com/https://www.answerconnect.com/franchisehttps://www.hughes.com/franchise
The Franchise News Podcast with Jack Monson for January 31, 2024 Thanks to Text Request https://www.textrequest.com/
The Franchise News Podcast with Jack Monson for January 24, 2024 Thanks to Text Request https://www.textrequest.com/
The Franchise News Podcast with Jack Monson for January 17, 2024 Thanks to Text Request https://www.textrequest.com/
Welcome to Just Jania, the podcast hosted by Jania Bailey and powered by FranNet.Why should franchise brands or individuals work with FranNet?Jania's guests today are FranNet Consultants Merri Cronk and Teri Villanueva. Merri & Teri share information on FranNet’s process, how the services work, and what makes FranNet different.
Adopting a growth mindset can positively impact your career advancement, professional development, and mental health.But, how do you get your mind into that growth mode?What actions can you take to be intentional about this mindset?And, where are the best places to invest your time?Our Rock Star panel: Northeast Color’s Derrick Ableman, Ali Kraus of Benetrends, and special guest Larisa WalegaChief Growth Officer of Ziebart International.AND Larisa and Ali share some breaking news from the IFA’s Women’s Franchise Committee. We’ve got a preview of February’s Annual Leadership Conference and International Franchise Association Convention.Thanks for your ongoing support Citrin Cooperman, Northeast Color, and AnswerConnect.And thank YOU for listening and staying connected on the Social Geek Radio Network. https://www.citrincooperman.com/https://www.northeastcolor.com/https://www.answerconnect.com/franchise
Welcome to the Fran-Tastic Franchising Podcast – with conversations about entrepreneurs exploring franchise ownership and finding a business opportunity that’s a perfect fit.Today FranServe's Don Clayton discusses the opportunities for entrepreneurs to become consultants on a part-time basis. Entrepreneurs are adding additional revenue streams while diversifying their portfolios! Check out FranServe at https://franserve.com - The world’s largest franchise consulting & expansion organization.
The Franchise News Podcast with Jack Monson for January 10, 2024Thanks to Text Requesthttps://www.textrequest.com/
The Franchise News Podcast with Jack Monson for January 3, 2024 Thanks to Text Request https://www.textrequest.com/
It's The Social Geek New Year's Day Special. Join host Jack Monson for the kickoff to Year 15 of The Social Geek Podcast.Our rock star panel: Northeast Color’s Derrick Ableman, Ali Kraus of Benetrends, Kristen Pechacek of MassageLuxe, author and keynote speaker Scott Greenberg, Kenneth Burke of Text Request, and Entrepreneur Magazine’s Editor-In-Chief Jason Feifer!We’ll discusses:What may be the biggest stories in franchising in 2024Trends, threats, and opportunities for franchise brandsWhich brands may explode this yearAnd what is it about ice cream & franchising in tough times? Thanks Citrin Cooperman, Northeast Color, and AnswerConnect.
The Franchise News Podcast with Jack Monson for December 20, 2023 Thanks to Text Request https://www.textrequest.com/
Welcome to Just Jania, the podcast hosted by Jania Bailey and powered by FranNet.Jania’s guest today is Dennis Schooley, Founder of Schooley Mitchell.Dennis shares his thoughts on what makes the franchise model the perfect way to distribute knowledge, data, and training across the US and Canada and the importance of building a solid support system for the franchisees.Dennis and Jania discuss ways business owners can reduce expenses and where to start.
Today, our rock star panel Kristen Pechacek of MassageLuxe, Northeast Color’s Derrick Ableman, and special guestJennifer LoBianco of Best Life Brands discuss how they integrate their work lives with their personal lives. Jennifer describes her lifestyle as being “Perfectly Imbalanced at all times,” and shares her personal key phrase of the year: “Present.”We also dive into the difference between work/life balance and work/life integration and share self-care tips to reduce stress & anxiety while juggling it all.Today’s episode is brought to you by Citrin Cooperman, Northeast Color, and AnswerConnect. https://www.citrincooperman.com/https://www.northeastcolor.com/https://www.answerconnect.com/franchise
The Franchise News Podcast with Jack Monson for December 13, 2023 Thanks to Text Request https://www.textrequest.com/
The Franchise News Podcast with Jack Monson for December 6, 2023 Thanks to Text Request https://www.textrequest.com/and Adplorer http://www.adplorer.com/
Today we’re planning, budgeting, and looking ahead to all things Marketing for 2024. What’s going to be the biggest story in marketing next year? What role will AI continue to play for marketers?* If you could only use ONE marketing channel in '24, which would it be?Liz Solar of Solar Media, Northeast Color’s Derrick Ableman, Ali Kraus of Benetrends, and author / keynote speaker, Scott Greenberg, plus special guest Kenneth Burke of Text Request, share thoughts and predictions for 2024. Today’s episode is brought to you by Citrin Cooperman, Adplorer, Northeast Color, and AnswerConnect. https://www.citrincooperman.com/https://www.northeastcolor.com/https://www.answerconnect.com/franchise
Here is Jack Monson’s monthly column in Franchise Dictionary Magazine for December, 2023.
The Franchise News Podcast with Jack Monson for November 29, 2023 Thanks to Text Request https://www.textrequest.com/ and Adplorer http://www.adplorer.com/
The Franchise News Podcast with Jack Monson for November 22, 2023 Thanks to Text Request https://www.textrequest.com/
Today: When is it time to BLOW SHIT UP? Part Deux!All of our regular Rock Star panelists are joining in on this one:Liz Solar of Solar Media, Northeast Color’s Derrick Ableman, Kristen Pechacek of MassageLuxe, Ali Kraus of Benetrends, and author / keynote speaker, Scott Greenberg.On part one, we looked at brands, this time it’s personal.Our panel shares stories about times in our professional lives and personal lives when we’ve decided to blow everything up.What happens when logic doesn’t work, and instinct takes over? And what are the duckies do you need to put down in order to play the saxophone?Today’s episode is brought to you by Citrin Cooperman, Adplorer, Northeast Color, and AnswerConnect. https://www.citrincooperman.com/http://www.adplorer.com/https://www.northeastcolor.com/https://www.answerconnect.com/franchise
Welcome to Just Jania, the podcast hosted by Jania Bailey and powered by FranNet.Today’s guest is Jessica Durbin, FranNet's Franchisor Relationship Director.Jessica and Jania go behind the scenes of the broker network world!
The Franchise News Podcast with Jack Monson for November 15, 2023Live from the Restaurant Finance and Development Conference in Vegas! Thanks to Text Request https://www.textrequest.com/ and Adplorer http://www.adplorer.com/
Here is Jack Monson’s monthly column in Franchise Dictionary Magazine for November, 2023.
The Franchise News Podcast with Jack Monson for November 8, 2023 Thanks to Text Request https://www.textrequest.com/ and Adplorer http://www.adplorer.com/
The Franchise News Podcast with Jack Monson for November 1, 2023 Donations in for Ryan Smolkin's favorite charity: https://wecare.kindful.com/?campaign=1277496Thanks to Text Request https://www.textrequest.com/ and Adplorer http://www.adplorer.com/
When is it time to Blow shit up? That’s right – when does a brand clear the deck and start over? Who’s done it well? Who didn’t?Today we're talking Brand Revolution versus Evolution for some consumer franchise brands. Our rock star podcast panel today: Liz Solar of Solar Media, Northeast Color’s Derrick Ableman, and Kristen Pechacek of MassageLuxe.Thanks to our newest sponsor, Adplorer! And thanks to AnswerConnect, and the all-new Brand J!https://www.adplorer.com/https://www.answerconnect.com/franchisehttps://brandj.com/
Welcome to the Fran-Tastic Franchising Podcast – with conversations about entrepreneurs exploring franchise ownership and finding a business opportunity that’s a perfect fit.Today, multi-unit franchisee Brian Beers joins FranServe's Alesia Visconti! Check out FranServe at https://franserve.com - The world’s largest franchise consulting & expansion organization.
The Franchise News Podcast with Jack Monson for October 25, 2023 Thanks to Text Request https://www.textrequest.com/ and Adplorer http://www.adplorer.com/
The Franchise News Podcast with Jack Monson for October 18, 2023Thanks to Text Request https://www.textrequest.com/ and Brand J https://brandj.com/
Welcome to the Fran-Tastic Franchising Podcast – with conversations about entrepreneurs exploring franchise ownership and finding a business opportunity that’s a perfect fit.Today, franchise consultant Sean Devich joins FranServe's Don Clayton! Sean and Don discuss the opportunities for military veterans not only as franchisees but also as consultants! Check out FranServe at https://franserve.com - The world’s largest franchise consulting & expansion organization.
Welcome to Just Jania, the podcast hosted by Jania Bailey and powered by FranNet.Today’s guest is Mario Castrejon, FranNet's Marketing Relationship Director.Jania and Mario discuss the importance of optimizing your LinkedIn profile and business pages to attract franchise candidates and engage consistently to build those relationships.
The Franchise News Podcast with Jack Monson for October 11, 2023 Thanks to Text Request https://www.textrequest.com/ and Brand J https://brandj.com/
Today, we share the secret to happiness! Okay, maybe we don’t have the whole answer yet, but Brandi Kloostra, VP of Digital Marketing at Franworth, has some compelling ideas about mental health and well-being inside an organization. Brandi and the team created The Joy Committee to bring JOY to the workplace. Thanks to our newest sponsor, Adplorer! And thanks to AnswerConnect, Northeast Color, and the all-new Brand J!
The Franchise News Podcast with Jack Monson for October 4, 2023 Thanks to Text Request https://www.textrequest.com/ and Brand J https://brandj.com/
We’re hitting the road to more franchise conferences this fall with road warriors Abby Fogel, VP of Marketing & Brand Relations of Unleashed Brands, Ali Kraus, VP of Marketing at Benetrends Financial, and Sheila Fischer, SVP of Sales at the International Franchise Association.We’ll discuss our favorite business events for autumn, our newest travel trips for this year, and our one wish for changing business travel.Waving the magic wand: what’s the one thing YOU would change about biz travel? Shout-outs today to Josh Wall, Nancy Bigley, FLDC, Franchise Update Media, #packingcubes, #kingcake.Thanks to our newest sponsor, Adplorer www.adplorer.com/. And thanks to AnswerConnect www.answerconnect.com/franchise , Northeast Color www.northeastcolor.com/ , and the all-new Brand J brandj.com/ !
Welcome to the Fran-Tastic Franchising Podcast – with conversations about entrepreneurs exploring franchise ownership and finding a business opportunity that’s a perfect fit.Today, franchise consultant Lance Graulich joins FranServe's Alesia Visconti! Check out FranServe at https://franserve.com - The world’s largest franchise consulting & expansion organization.
Here's Jack Monson's column for the October 2023 issue of Franchise Dictionary Magazine: Business Ownership: The Real Resistance
The Franchise News Podcast with Jack Monson for September 27, 2023 Thanks to Text Request https://www.textrequest.com/and Brand J https://brandj.com/
The Franchise News Podcast with Jack Monson for September 20, 2023 Thanks to Text Request and Brand J
Today, we’re live in the Podcast Zone at Franchise Expo South in Fort Lauderdale, FL!Working with MFV Expositions and The IFA, we’re on a mission to find some innovative and diverse franchise concepts and find out what these entrepreneurs love about franchising! Joining us today: MJ Moradi, PharaohBill Tasillo, SpherionElena Dolinski, HLFLCTom Spadea, Spadea LignanaSally Facinelli, Salty DawgAndrew Prater, D-BAT Thanks to our newest sponsor, Adplorer http://www.adplorer.com/ !And thanks to AnswerConnect https://www.answerconnect.com/franchise, Northeast Color https://www.northeastcolor.com/, and the all-new Brand J https://brandj.com/ !
Welcome to the Fran-Tastic Franchising Podcast – with conversations about entrepreneurs exploring franchise ownership and finding a business opportunity that’s a perfect fit.Today, franchise consultant Laura Rolfe joins FranServe's Don Clayton! Check out FranServe at https://franserve.com - The world’s largest franchise consulting & expansion organization.
Here is Jack Monson’s monthly column in Franchise Dictionary Magazine for September, 2023.
Welcome to Just Jania, the podcast hosted by Jania Bailey and powered by FranNet.Today’s guest: Brian Niswander, Founder of Military-transition.org. Brian and Jania share ideas about helping veterans make a successful transition from military service to civilian life and new opportunities.
The Franchise News Podcast with Jack Monson for September 13, 2023
Thanks to Text Request www.textrequest.com/ and Brand J https://brandj.com/
Depression. Anxiety. Stress in the workplace.It’s not getting better.What can organizations do to foster a supportive work culture and prioritize employees’ mental health and well-being? Our rock star podcast panel today: Liz Solar of Solar Media, Northeast Color’s Derrick Ableman, and Wild Birds Unlimited’s Paul Pickett! Thanks to our newest sponsor, Adplorer! And thanks to AnswerConnect and the all-new Brand J!
The Franchise News Podcast with Jack Monson for September 6, 2023Thanks to Text Request and MFV Expositions
It’s the Social Geek Recommended Fall Reading List with several author authors from the franchise community sharing their stories.Hear from these pros and check out their latest work:00.00 Intro 01.55 Mark and Mary Kay Liston, Diagnosedhttps://www.diagnosedbook.com 26.00 Clint Smith, How to Hirehttps://howtohire.com 37.05 Gary Prevenost, The Unstoppable Franchiseehttps://theunstoppablefranchisee.com 44.30 Erin Fletter, Mug-nificent Mealshttps://www.amazon.com/stores/Erin-Fletter/author/B093YJHWSM Thanks to Northeast Color, AnswerConnect, Citrin Cooperman, and BIGGBY Coffee.Shout-outs today to Dina Dwyer Owens, Nancy Friedman, Neighborly, and FranNet.
Welcome to the Fran-Tastic Franchising Podcast – with conversations about entrepreneurs exploring franchise ownership and finding a business opportunity that’s a perfect fit.Today, award-winning franchise consultant and the CEO of The Franchise Insiders Jack Johnson joins FranServe's Alesia Visconti! Check out FranServe at https://franserve.com - The world’s largest franchise consulting & expansion organization.
The Franchise News Podcast with Jack Monson for August 30, 2023
Thanks to Text Request and MFV Expositions
The Franchise News Podcast with Jack Monson for August 23, 2023
Thanks to Text Request and MFV Expositions
Welcome to the Fran-Tastic Franchising Podcast – with conversations about entrepreneurs exploring franchise ownership and finding a business opportunity that’s a perfect fit.
Today, Dan Claps, CEO of VODA Cleaning and Restoration joins FranServe's Alesia Visconti!
Check out FranServe at https://franserve.com - The world’s largest franchise consulting & expansion organization.
Here is Jack Monson’s monthly column in Franchise Dictionary Magazine for August, 2023.
Welcome to Just Jania, the podcast hosted by Jania Bailey and powered by FranNet.
Today Jania welcomes back Rocco Fiorentino of Benetrends Financial!
The Franchise News Podcast with Jack Monson for August 9, 2023
Thanks to Text Request and MFV Expositions
Welcome to the Fran-Tastic Franchising Podcast – with conversations about entrepreneurs exploring franchise ownership and finding a business opportunity that’s a perfect fit.
Today, Don Clayton of FranServe gives examples of great franchise systems that you may not think of when you think franchising!
Check out FranServe at https://franserve.com - The world’s largest franchise consulting & expansion organization.
Dr. Craig Peterson and Brad Peterson have 3 clinics and have been franchisees with The Joint Chiropractic for more than a decade. This power team with chiropractic and a finance background has been a huge asset for their growth. Listen to see how they promote The Joint’s accessible model to help promote health and well-being to their patients.
Katy Bhatt shares how she is an engineer turned into a franchisee with The Joint Chiropractic. Her story is a great example of utilizing the proven system, business model, and brand support to build her business. Focusing on a customer-first environment, Bhatt is excited to continue growing with brand through her new locations that are opening soon. Listen now to learn how her entrepreneurial spirit and passion for healthcare is allowing her to help her community.
Lean more about The Joint at https://thejointfranchise.com
Dylan Breeding is a multi-unit owner with The Joint Chiropractic with 7 clinics in his name. After a successful career with a major retailer, he was ready to take the leap and own a proven business to support his family. After becoming more familiar with chiropractic and The Joint’s success, it was a no-brainer to become a franchisee. Check out his podcast, where he shares his story and excitement to continue growing with The Joint.
Learn more about The Joint at https://thejointfranchise.com
Do you struggle with giving advice? How about taking advice?
Franchise Rock Stars Kristen Pechacek of MassageLuxe, Andrea Pirrotti of NewFlex , Sam Stanovich of Big Chicken, and Derrick Ableman of Northeast Color share ideas on how to give advice when it's not an easy conversation and how to tell if you they're actually listening to you.
Thanks to AnswerConnect, Citrin Cooperman, and Biggby Coffee!
The Franchise News Podcast with Jack Monson for July 26, 2023
podcastzone
franchiseexposouth
Thanks to Text Request and MFV Expositions
It’s the July edition of the AI Update on Social Geek!
Topics today include:
What’s the future of the branding for AI or Machine Learning?
What does a Chief AI Officer do?
How are franchisees following a brand’s lead in AI?
How are franchise brands mitigating risk and dealing with security surrounding AI?
And how are franchisors using AI tools to assist Franchise Development efforts?
Joining us again today: Robert Mitchell of WSI, Paul Farmer of Starfish SEO & Marketing, Patti Rother of The NOW Massage, and Ingrid Schneider of Stay In Your Lane!
Thanks to Northeast Color, AnswerConnect, Citrin Cooperman, and BIGGBY Coffee.
Welcome to the first episode of the Fran-Tastic Franchising Podcast – with conversations about entrepreneurs exploring franchise ownership and finding a business opportunity that’s a perfect fit.
Today, Alesia Visconti kicks off the series!
Brought to you by FranServe, the world’s largest franchise consulting & expansion organization.
The Franchise News Podcast with Jack Monson for July 19, 2023
Thanks to Text Request and MFV Expositions
Welcome to Just Jania, the podcast hosted by Jania Bailey and powered by FranNet.
Kristen Kidd of Oasis Senior Advisors joins Jania to chat about life as a franchisee!
The Franchise News Podcast with Jack Monson for July 12, 2023
Thanks to Text Request and MFV Expositions
The Franchise News Podcast with Jack Monson for July 5, 2023
Thanks to Text Request and MFV Expositions
What makes a great leader?
Confidence? Humility? Empathy? Curiosity?
We’re celebrating Episode 1,000 by speaking with great franchise leaders Susan Beth, Mary Thompson, Richard Snow, Gigi Schweikert, Carl Udler, Jerry Akers, and Michael McFall.
They share traits of a great leader, stories of leaders who made an impact on them, and how they’re mentoring the next generation of leaders.
Here’s the final part in our series of Social Geek: IFE Unplugged - recorded LIVE in the Podcast Zone at The International Franchise Expo 2023 in New York.
We're speaking with Franchise insiders Eric Johnson, Global Director of Franchise Programs with the US Department of Commerce, Sarah Moritz, President of Flour Power Kids Cooking Studios, Brandon Neilson, Director of Franchise Development at The Dog Stop, and Dana Stein, Business Development Manager at MFV Expositions.
Thanks to Hughes, AnswerConnect, and BIGGBY Coffee.
Kudos to the International Franchise Association and MFV Expositions on a fantastic event. See you in Ft Lauderdale in September for Franchise Expo South!
The Franchise News Podcast with Jack Monson for June 14, 2023
Thanks to Northeast Color!
Here’s the latest in our series of Social Geek: IFE Unplugged - recorded LIVE in the Podcast Zone at The International Franchise Expo 2023 in New York.
We’re talking franchise trends with Jack Day of Meals of Hope, Hope Alteri of Band Journalists, Max Emma from BooXkeeping, Mark Siebert of iFranchise, and Jack Wilson from HomeWell Care Services.
Thanks to Hughes, AnswerConnect, and BIGGBY Coffee.
Here’s a SECOND special edition of Social Geek: IFE Unplugged - recorded LIVE in the Podcast Zone at The International Franchise Expo 2023 in New York.
Today we’re hearing about trends in the industry from franchise leaders Ben Woodruff from Woops, Josh York from GYM GUYZ, Max Emma of BooXkeeping, and IFA’s Emily George. We'll cover the latest in technology, financing, marketing, fran dev, and more!
Thanks to Hughes, AnswerConnect, and BIGGBY Coffee.
Welcome to Just Jania, the podcast hosted by Jania Bailey and powered by FranNet.
Greg Stewart, franchisee and entrepreneur joins Jania to chat about building a business!
This special edition of Social Geek was recorded LIVE in the Podcast Zone at The International Franchise Expo 2023 in New York.On today's part 1 of this series, International Franchise Association CEO Matt Haller share the latest on the FTC’s request for information, Joint Employer in California, as the nominee for Secretary of Labor.Then Ali Kraus of Benetrends Financial and her panelists recap their standing room only IFE presentation on "How Women Can Be Successful in Today's Franchise Marketplace." Hear from Kayla Ryan of Home Run Franchises, Stephanie Schon of The Bar Method, and Erin Fletter of Sticky Fingers Cooking.Thanks to Hughes, AnswerConnect, and BIGGBY Coffee. Links for today's show:Stop AB 1228: https://stopab1228.com/Share your comments with the FTC on Franchising: https://www.regulations.gov/commenton/FTC-2023-0026-0001Join the IFA Advocacy Summit in DC: https://www.franchise.org/events/2023-ifa-advocacy-summit
The Franchise News Podcast with Jack Monson for May 31, 2023Thanks to Northeast Color and MFV Expositions.
Are you a perfectionist in your work? Your image online? Just how perfect can our lives be on social media? And now with AI, it might be getting worse! Rock Stars Derick Ableman of Northeast Color, Voice Actor and podcast host Liz Solar, and Scott Greenberg, author of The Wealthy Franchisee, join host Jack Monson to share stories of letting go of perfection and embracing authenticity.Thanks to Hughes, AnswerConnect, and BIGGBY Coffee.
Welcome to Just Jania, the podcast hosted by Jania Bailey and powered by FranNet.Robin Gagnon of We Sell Restaurants and Larisa Walega of Ziebart International join Jania to discuss The IFA’s Women’s Franchise Committee involvement in mentoring, coaching, and supporting women in franchising.
The Franchise News Podcast with Jack Monson for May 24, 2023 Thanks to Northeast Color and MFV Expositions.
The Fractional C-Suite – the franchise space is on fire right now with Fractional executives … we’ll find out why with Fractional CMO Katherine LeBlanc.Then, a candid conversation with Shannon Wilburn, Co-Founder and Brand Ambassador of Just Between Friends and Owner of Shine Executive Coaching, on why she chose the fractional structure for her brand’s technology. David Wheeler, VP of Technology, and Guy Myers, Director of Services, at Tsource share how this has been a big win for the JBF brand and the franchisees. Thanks to Serviceminder, Hughes, AnswerConnect, and BIGGBY Coffee.
The Franchise News Podcast with Jack Monson for May 18, 2023 Thanks to Northeast Color, Citrin Cooperman, and MFV Expositions.
BIG show today! First up: Sarah Bush, IFA’s new General Counsel shares the latest updates on what the FTC and the federal government are up to fighting small business. The FTC has issued a request for information from franchise professionals. Why now? And, how can you respond and share your franchise story?Next up: an informal conversation where Ingrid Schneider, Patti Rother, and host Jack Monson share results of an experiment of the types, formats, and frequency of LinkedIn posting.What’s working and what's not?What’s better: 3 times per week or 3 times per day?Why are the results for reach now so different than for engagement?How does AI now affect your reach?Which new LinkedIn features and tools should you use and which should be avoided?What exactly is a #shitpost?Thanks to Serviceminder, Hughes, AnswerConnect, and BIGGBY Coffee. Shout-outs today to Franchise Business Review, Northeast Color, and all the #frandogs
The Franchise News Podcast with Jack Monson for May 10, 2023 Thanks to Northeast Color, MFV Expositions, and Stay In Your Lane.Register here for Stay In Your Lane's AI Training course today with code EARLYBIRD:https://www.eventbrite.com/e/ai-mazing-lunch-and-learn-tickets-632170939297 And take the FBR Franchising @ Work survey:www.FranchisingAtWork.com
Here is Jack Monson’s monthly column in Franchise Dictionary Magazine for May, 2023. Text Version:
It’s the AI Update for MAY, recorded live at The Multi-Unit Franchising Conference in Vegas. Joining us today:Patti Rother of The NOW Massage and Stay In Your Lane sharing the latest tools she’s using now and a few she’s beta testing.Robert Mitchell of Ultra Pool Care Squad discusses what’s happening this month with some of the biggest AI players.And we’ll catch up with Mark Spencer of Consumer Fusion on how AI is changing reviews. Thanks to Serviceminder, Hughes, AnswerConnect, and BIGGBY Coffee.
The Franchise News Podcast with Jack Monson for April 26, 2023 Thanks to Northeast Color and Citrin Cooperman
Welcome to Just Jania, the podcast hosted by Jania Bailey and powered by FranNet.Matthew Haller, President and CEO of The International Franchise Association, joins Jania to discuss The Open for Opportunity campaign, the state of franchising, and latest challenges from DC that are affecting business owners.
The Franchise News Podcast with Jack Monson for April 19, 2023 Thanks to Northeast Color and Citrin Cooperman
"Stay Effing Positive" featuring two incredible guests who are champions of diversity in the IFA and franchising industry. Joining us will be Richard Snow, Vice President of SBA at WSFS Bank, and David Smith, Senior Manager of Diversity Programs at IFA.Richard Snow recently won the prestigious 2022-2023 Ronald E. Harrison Award at the International Franchise Association Annual Convention, and we are honored to have him on the show. Advocating for diversity in franchising and small business is crucial to David because it changes the economic trajectory of minority communities. Eliminating business disparities is one of the hallmarks of equity, and we couldn't agree more.In this podcast, we will explore how to create a more inclusive and equitable franchise industry, the benefits of diversity in small business ownership, and ways to overcome the challenges that minority entrepreneurs face.We believe that one person alone cannot do this work, which is why we're grateful for our franchise industry family. So, join us in our effort to promote diversity and positivity in franchising and small business by tuning in to "Stay Effing Positive"!
The Franchise News Podcast with Jack Monson for April 12, 2023 Thanks to Tsource, CareerPlug, and The Franchise Show Chicago
Robert Mitchell of Ultra Pool Care Squad and host Jack Monson kickoff an ongoing series sharing the latest updates of AI for Franchises. For April, we cover: Updates from the big dogs as well as some new apps Is search dead? Jarvis in your pocket And What Would Jobs Do? Thanks to Serviceminder, Hughes, Franchise Hire, and BIGGBY Coffee.
The Franchise News Podcast with Jack Monson for April 4, 2023 Thanks to Tsource, CareerPlug, and The Franchise Show Chicago
Join Ingrid Schneider and Patti Rother this Women's History Month as we celebrate the incredible achievements of women in business and franchising. In this episode of the Stay Effing Positive podcast, we'll be talking to 15 women in franchising, who will share their personal stories of highs and lows in the business world. From overcoming challenges to achieving success, these women are an inspiration to us all, we hope everyone leaves feeling inspired.
The Franchise News Podcast with Jack Monson for March 22, 2023 Thanks to Tsource and CareerPlug ---Submitting News:If you have newsworthy items to share, please send press releases and media alerts to:franchisenewspodcast@gmail.com
AI and ChatGPT for Franchises … it was THE most talked about session at IFA 2023.Rock Star panel Patti Rother of The NOW, Robert Mitchell of Ultra Pool Care Squad, and Dan Monaghan of Clear Summit Group regroup with host Jack Monson to share more thoughts.What’s the tone now of the franchise executives who attended the IFA session: Freaked out or charged up?How is AI impacting YOUR franchise brand and how would not using it will hinder your future?And, is it too late to catch up? No. It’s still so early in this game. And the panel is here to help you.Thanks to Tsource, Hughes, Franchise Hire, and BIGGBY Coffee.
The Franchise News Podcast with Jack Monson for March 15, 2023 Thanks to Tsource, CareerPlug, and Brand Journalists Submitting News:If you have newsworthy items to share, please send press releases and media alerts to:franchisenewspodcast@gmail.com
Welcome to Just Jania, the podcast hosted by Jania Bailey and powered by FranNetMulti-Unit Franchisee, restaurant operator, author, and speaker George Tinsley shares his inspiring story of building his family business and advice for the next generation of business owners.
The Franchise News Podcast with Jack Monson for March 8, 2023 Thanks to Tsource and CareerPlugSubmitting News:If you have newsworthy items to share, please send press releases and media alerts to:franchisenewspodcast@gmail.com
This week we’re talking Personal Branding in Franchising.Why is it critical? How can our personal traits break down some walls with our professional contacts? How can we stop holding ourselves back from sharing something real about ourselves? In the influencer age, it’s not your elevator pitch, but the content stream that matters.And, who has a great personal brand? We’re naming names! Today’s Rock Star panel: Emily George of Franchise Business Review, Danessa Itaya of Bio-One, Ingrid Schneider of Stay In Your Lane, and Thomas Scott of Home Run Franchises. Thanks CareerPlug, Serviceminder, Hughes, and Franchise Hire.Shout outs to Kater Danford, Brooke Janousek, Megan Reilly, Greg Nathan, John DeHart, Angela Coté, and Susan Beth.
The Franchise News Podcast with Jack Monson for February 22, 2023Thanks to AnswerConnect and CareerPlug Submitting News:If you have newsworthy items to share, please send press releases and media alerts to:franchisenewspodcast@gmail.com
Our Rock Star panel Brandi Kloostra of Franworth, Derrick Abelman of Northeast Color, Liz Solar of Solar Media, and Amanda Dempsey of Saxton & Stump join podcast host Jack Monson to share HOW TO SAY NO!Why do we say yes to too many requests or projects? Are you frequently overthinking and trying to always over deliver for your team, clients, franchisees, or colleagues? What kind of internal trouble do you create by always saying yes and pleasing everyone or overdelivering?Thanks CareerPlug, Serviceminder, Hughes, and Northeast Color.Shout outs to The IFA 2023 Convention and Who’s the Boss. That’s right, Derrick brought in Who’s the Boss!
Ingrid Schneider and Brett Larimer dive deep into the topic of trauma in the workplace with Amanda Purvis, a trauma expert from Texas Christian University - KPICD.They explore how trauma affects our brains and bodies, how to support employees who have experienced trauma, and most importantly, how to do our own work as leaders to create a safe and supportive workplace. Amanda shares her expertise on the impact of trauma on employee well-being and offers practical advice on how to help employees cope and heal.They also discuss how leaders can examine their own biases and experiences to become better equipped to handle difficult situations and support their teams. Whether you're a manager, an employee, or just someone who cares about creating a more empathetic and inclusive workplace, this episode is a must-listen. Stream or download now to learn how to navigate trauma with empathy, understanding, and positivity.
The Franchise News Podcast with Jack Monson for February 15, 2023Thanks to Tsource, CareerPlug, and The Franchise Show. Submitting News:If you have newsworthy items to share, please send press releases and media alerts to:franchisenewspodcast@gmail.com
Mentor … we use that word a lot but what’s really involved? What makes a great mentor? What kind of help and advice do people in your circle need now? And what’s the best way to share kills, knowledge, and expertise?Franchising continues to lead the business world in mentorships. We’ll talk to 3 great rock stars in franchising: Meg Roberts of Franworth and the Lash Lounge, Matthew Gourgeot of Thryv, and Marci Kleinsasser of Home Franchise Concepts.We’ll also share details on the IFA’s 30 Under 30 Mentorship program Meg and Matthew are leading. #ifa2023 Thanks to Tsource, Franchise Hire, Citrin Cooperman, and Northeast Color.
Welcome to Just Jania, the podcast hosted by Jania Bailey and powered by FranNetTee Rowe, CEO of America’s SBDC. Tee and Jania talk about the biggest current concerns for small business owners and how The Association of Small Business Development Centers can help franchisees and emerging franchisors. Tee’s advice for anyone starting a new business: “Plan ahead and don’t be afraid to get help!”
Hello Geeks! We’re on the road again with part two in our series on business travel and conferences with today’s rock star panelists Kristen Pechacek, Chief Growth Officer at MassageLuxe and Michael Hyam, Franchise Show Director at National Event Management.Kristen and Michael discuss making a plan for big events, networking, and their best business travel tips for 2023. We will see you this week at Franchise Show Houston and later this month at IFA 2023! Thanks CareerPlug, Serviceminder, Hughes, and Northeast Color.
Here is Jack Monson’s monthly column in Franchise Dictionary Magazine for February, 2023.
The Franchise News Podcast with Jack Monson for February 1, 2023Thanks to Tsource and The Franchise Show Houston! Submitting News:If you have newsworthy items to share, please send press releases and media alerts to:franchisenewspodcast@gmail.com
The Franchise News Podcast with Jack Monson for January 25, 2023 Thanks to AnswerConnect and The Franchise Show Houston! Submitting News:If you have newsworthy items to share, please send press releases and media alerts to:franchisenewspodcast@gmail.com
Get ready for IFA 2023 and other big events this spring!Abby Fogel of Unleashed Brands, Diane Phibbs of Franchise Update Media, Ali Kraus from Benetrends, and John Keene of Serviceminder join podcast host Jack Monson to discuss planning schedules, CFE, keynotes, swag, and "renting" a booth.Plus, we look ahead at other events on your calendar including the Multi-Unit Franchising Conference, FCXC, and more. And this crew shares their best travel tips on booking, having a great travel buddy, and just what’s the deal with packing cubes? Thanks AnswerConnect, Source, Northeast Color, and Hughes.
ChatGPT: This AI tool has become very important in a short time. Today our Rock Star panel Patti Rother of Stay In Your Lane, Robert Mitchell of Ultra Pool Care Squad, and Heather Anderson of Eulerity share advice for you.Thanks to Tsource, Hughes, Northeast Color, and Serviceminder.
Welcome to Just Jania, the podcast hosted by Jania Bailey and powered by FranNetNick Powills, CEO of Mainland joins Just Jania! Nick and Jania chat about Franchising in 2022 and look forward to what’s in store in 2023 especially in PR trends.
The Franchise News Podcast with Jack Monson for January 11, 2023 Thanks to Citrin Cooperman Submitting News:If you have newsworthy items to share, please send press releases and media alerts to:franchisenewspodcast@gmail.com
It's a special episode today celebrating the new podcast series called Stay Effing PositiveHosts Brett Larimer and Ingrid Schneider bring a refreshing twist on franchise and entrepreneurship podcasts with compelling stories of diversity, equity, and inclusion. And today we’ve got a preview! Thanks to Tsource, Hughes, Northeast Color, and Serviceminder.
The Franchise News Podcast with Jack Monson for January 4, 2023 Thanks to AnswerConnect Submitting News:If you have newsworthy items to share, please send press releases and media alerts to:franchisenewspodcast@gmail.com
Here is Jack Monson’s monthly column in Franchise Dictionary Magazine for January, 2023.
Welcome to Just Jania, the podcast hosted by Jania Bailey and powered by FranNetRich Spriggle of Challenger, Grey, and Christmas returns to Just Jania! Rich and Jania discuss the state of outplacements, executive coaching, and entrepreneurship.The past few months have seen a surge in job cuts at corporations due to inflation and uncertainty. Rich shares his insights on where we really are right now and how things might play out in 2023 and beyond.
The Franchise News Podcast with Jack Monson for December 21, 2022Thanks to AnswerConnect Submitting News:If you have newsworthy items to share, please send press releases and media alerts to:franchisenewspodcast@gmail.com
Today we’ve got a year-end wrap up with our Rock Stars Paul Pickett, CDO of Wild Birds Unlimited, Susan Boresow, CEO of Massage Heights, Diane Phibbs, EVP and CCO of Franchise Update Media, and Matt Haller, CEO of the International Franchise Association.We’re reviewing 2022 and looking ahead at Business and Franchising in 2023. The panel discusses areas where they’re focusing and deploying resources for franchise development, marketing, and staffing. And we’ll make some predictions about the economy, sales, government, multi-unit and multi-brand franchise systems, social media, and more.Thanks to Hughes, Northeast Color, and Serviceminder.Shoutouts to Ashley Schuetz, CG Funk, #AFDR, #FLDC, #IFA2023, Brian Beers, #ElonMusk, #openforopportunity
The Franchise News Podcast with Jack Monson for December 14, 2022 Thanks to Citrin Cooperman Submitting News:If you have newsworthy items to share, please send press releases and media alerts to:franchisenewspodcast@gmail.com
As per my last email. Let me circle back. Pivot. Game changer.What’s YOUR least favorite piece of corporate speak or jargon?Today’s Rock Star panel Amanda Dempsey, Patti Rother, and Kristen Pechacek share their picks for terms we should kill for 2023.We’ll also discuss how to clearly communicate around meaningless three letter acronyms and inauthentic buzz words in calls, emails, texts, and virtual meetings.Thanks to Hughes, Northeast Color, and Serviceminder.
Here is Jack Monson’s monthly column in Franchise Dictionary Magazine for December, 2022.
The Franchise News Podcast with Jack Monson for November 30, 2022
Thanks to Eulerity.com and AnswerConnect.
Submitting News:
If you have newsworthy items to share, please send press releases and media alerts to:
franchisenewspodcast@gmail.com
Today’s Rock Star panel: author and keynote speaker Scott Greenberg, Ali Kraus, VP of Marketing at Benetrends Financial, and Abby Fogel, VP of Marketing and Brand Relations at Unleashed Brands joining podcast host Jack Monson.
What do these busy franchise professionals do to recharge and avoid burnout?
How can we balance our lives when surrounded by urgency and chaos? And what can we do for our friends and colleagues who may be showing signs of burnout?
Thanks to Hughes, Northeast Color, and Serviceminder.
Today the Franchise Spotlight is on Carl Udler, Sr Director Marketing at Hughes. Carl shares the latest trends on the tech side of Franchising!
The Franchise News Podcast with Jack Monson for November 16, 2022
Thanks to Eulerity.com and Citrin Cooperman.
Submitting News:
If you have newsworthy items to share, please send press releases and media alerts to:
franchisenewspodcast@gmail.com
Today’s Rock Star panel: Liz Solar of Solar Media, Heather Anderson from Eulerity, and Derrick Ableman of Northeast Color joining podcast host Jack Monson.
We’re talking about Culture and Core Values. How do you create a great culture, or even more importantly, change a toxic culture? Does the brand’s story come first, or does the culture come first?
Thanks to Hughes, AnswerConnect, and Serviceminder.
The Franchise News Podcast with Jack Monson for November 9, 2022
Thanks to Eulerity.com
Submitting News:
If you have newsworthy items to share, please send press releases and media alerts to:
franchisenewspodcast@gmail.com
This week’s Rock Star panel is Paul Pickett, Ingrid Schneider, and Brett Larimer.
We’re talking about Boundaries: work / life family / franchise family and more.
How do you make your team and colleagues comfortable with your work / life choices? Does becoming close friends with peers in the same industry make this easier or more difficult? And, what happens when your company’s brand becomes part of your personal brand?
Thanks to Hughes, Northeast Color, and Serviceminder.
Welcome to Just Jania, the podcast hosted by Jania Bailey and powered by FranNet
Dr Kathleen Gosser of The University of Louisville returns to Just Jania!
Kathy and Jania share news on The University of Louisville’s “bootcamp” and partnership with The International Franchise Association CFE program as well as other recent updates from the Yum! Center for Global Franchise Excellence.
The Franchise News Podcast with Jack Monson for November 2, 2022
Thanks to Eulerity.com and AnswerConnect
Submitting News:
If you have newsworthy items to share, please send press releases and media alerts to:
franchisenewspodcast@gmail.com
Today’s Rock Star Panel is Kristen Pechacek, Chief Growth Officer of MassageLuxe, Robert Mitchell, Head of Franchise Development at Ultra Pool Care Squad, and Dawn Weiss, a CMO at Xponential Fitness for Rowhouse and STRIDE!
They are taking some risks next year because that’s how you win in franchising and marketing! And today they will share these big crazy ideas with you.
We’ll cover ideas you can use on CTV, Moment Blast, YouTube ads, YouTube Shorts, Reels, The Metaverse, BeReal, of course TikTok, and the potential return of a little social media channel called Twitter.
And on these channels and technologies, how can we best work with micro-influencers, home-grown influencers, local news personalities, realtors, and local business owners?
Thanks to Hughes, Northeast Color, and Serviceminder.
The Franchise News Podcast with Jack Monson for October 26, 2022
Thanks to Eulerity.com and Northeast Color
Do you ever have Imposter Syndrome? Yeah you do.
So does this week’s Rock Star panel: Ingrid Schneider of Stay in Your Lane, Amanda Dempsey of Saxton & Stump, and Northeast Color’s Derrick Ableman.
We'll tackle these questions much more:
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Why do we look for things that disqualify us instead of relying on our strange and wonderful past experiences?
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Do the “content streams of our lives” feed into this?
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Can looking at the people around us empower us rather than deflate us?
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How can we transform this anxiety into something productive?
Thanks to Hughes, AnswerConnect, and Serviceminder.
Plus we’ve got details on the BEST networking event of the entire year: #FLDC from Franchise Update Media. See you in Atlanta!
The Franchise News Podcast with Jack Monson for October 12, 2022
Thanks to Eulerity.com and Franchise Update Media.
Today the Franchise Spotlight is on Jeremy LaDuque, Executive VP at TruPresence. Jeremy shares the latest on how franchisors can most effectively their marketing data tech stack and how it can help their franchise owners. Jeremy also discusses digital marketing trends including some blind spots in the customer journey
Social Geek is proud supporter of IFA’s VetFran. Learn more at vetfran.org.
The Franchise News Podcast with Jack Monson for October 5, 2022
Thanks to Eulerity.com and MFV Expositions / Franchise Expo Houston.
Submitting News:
If you have newsworthy items to share, please send press releases and media alerts to:
franchisenewspodcast@gmail.com
This week’s Rock Star Panel: Nicole Salla of Kiddie Academy, Thomas Scott of Home Run Franchises, and Ali Kraus of Benetrends.
We’ll discuss the power a well-told story to build trust and authenticity. Each of our panelists will share their own “WHY” and how you can find yours. Plus: The marketer as the steward of the brand who keeps the torch litPersonalizing your brand and branding your personThe tactical shift for Franchises to Conversational Marketing from form-fills and chat botsThe future of storytelling: short form vertical video And remember, there are no boring brands ... just bad storytellers!
Thanks to Hughes, AnswerConnect, and Serviceminder.
BIG shout outs today to some of our favorite franchise storytellers including BIGGBY Coffee, The IFA, and Franchise Update Media. See you in Atlanta at #FLDC!
The Franchise News Podcast with Jack Monson for September 28, 2022.
Thanks to Eulerity.com and MFV Expositions / Franchise Expo Houston.
Today we’re talking all things BRANDING for Franchises with our Rock Star panel: Patti Rother, Ingrid Schneider, Brett Larimer. The conversation includes: Trends of humor, fun, and nostalgia helping franchise brands who take themselves too seriouslyYour brand representing your company as being inclusiveThe importance of your franchisees’ perspectives and input on the brandDeveloping your own personal brand and uniting it with your franchise’s brandReassessing the brand and knowing when it’s time to rebrandAnd, what the heck is a brand sprint?
Thanks Hughes, Consumer Fusion, Serviceminder, and MFV’s Franchise Expo Houston!
Today’s Rock Star panel: Paige Robinson from American Family Care! Pete Baldine of The Moran Family of Brands! And Nancy Bigley of The Little Gym!
Thanks to everyone who shared feedback on our new format with a rock star panel discussing the hottest topics of the week. We’re just getting started!
Thanks Hughes, Consumer Fusion, Digital HR, and Serviceminder.
Michael Iannuzzi is the co-leader of the franchise practice at Citrin-Cooperman. Michael discusses the ongoing explosion of private equity activity in franchising. Is the growth slowing or shifting to a new focus? And how can franchisors adopt technology and automation to tell a more compelling story to potential partners?
We’ll also chat about some of biggest networking events for this fall including next week’s IFA Franchise Action Network Annual Meeting in DC and The Franchise Leadership and Development Conference in October.
Social Geek is proud supporter of IFA’s VetFran. Learn more at vetfran.org.
Welcome to Just Jania, the podcast hosted by Jania Bailey and powered by FranNet
Carey Gille of Franchise Fastlane is today’s guest on Just Jania!
Carey shares her journey in franchising, her new role as CEO, and other exciting things happening at Franchise Fastlane. Jania and Carey discuss the best way - and the right way - to bring business owners into strong brands ready to grow together.
The Franchise News Podcast with Jack Monson for September 14, 2022.
Thanks to Eulerity.com and International Franchise Association's Leadership Summit and Franchise Action Network Annual Meeting.
The all-new format and all-new Social Geek starts NOW.
Today’s Rock Star panel includes Kristen Pechacek from MassageLuxe, Abby Fogel from Unleashed Brands, and Michael Layman from The International Franchise Association joins podcast host Jack Monson.
They’re sharing how to help your brand and franchisees navigate the recession, inflation, legislation, and labor issues.
We’ll also touch on trends in digital marketing, franchise development lead gen, investing in culture, more acquisitions for platforms, and just what the heck is a MUMBO?!?
Thanks Consumer Fusion, Digital HR, Hughes, and Serviceminder.
See you next week at IFA’s Leadership Summit and FAN Annual Meeting in DC!
The Franchise News Podcast with Jack Monson for September 7, 2022.
Thanks to Eulerity.com, and Citrin Cooperman, and MFV Expositions.
Welcome to Just Jania, the podcast hosted by Jania Bailey and powered by FranNet
Charles Internicola of The Internicola Law Firm is today’s guest on Just Jania!
Charles shares with Jania his recommendations and guidance for potential business owners considering going into business in the current environment.
The Franchise News Podcast with Jack Monson for August 31, 2022.
Thanks to Eulerity.com, AnswerConnect, and Franchise Expo South.
Submitting News:
If you have newsworthy items to share, please send press releases and media alerts to:
franchisenewspodcast@gmail.com
Shelly Sun, CEO and Founder of BrightStar Care, is changing the game again in the home care space with new innovations in payer models, technology, and more.
Shelly joins podcast host Jack Monson to share her vision of how high-quality home care will be available to more Americans and how she and her team are implementing this transformation today.
Shelly and Jack will both be at the IFA’s Leadership Summit and FAN Annual Meeting in DC September 19 – 21. We’re looking forward to productive conversations with our legislators from Illinois on behalf of small business owners! Join us and share your stories with your representatives!
Jack will also address the ongoing rumors of a format change with Social Geek. Wait, what?
Thanks Consumer Fusion, Digital HR, and Serviceminder. Should outs to Matt Haller, Kristen Pechacek, and Abby Fogel!
The Franchise News Podcast with Jack Monson for August 24, 2022.
Thanks to Eulerity.com, and Citrin Cooperman, and International Franchise Association's Leadership Summit and Franchise Action Network Annual Meeting.
Submitting News:
If you have newsworthy items to share, please send press releases and media alerts to:
franchisenewspodcast@gmail.com
Nathaniel Hunter, COO of InfiniteWorld, joins podcast host Jack Monsonto dive deep into the Metaverse and Web3.
How quickly are brands getting into the Metaverse? And if you want to explore for your brand, where do you start? We’ll chat about where entertainment and technology meet influencers and creators. And a little bit about Tauntauns.
We also have more details on this week’s Quick Fix webinar with Eulerity. This week, Kiddie Academy’s Nicole Salla will help you fix your marketing budget uncertain times. Register for Quick Fix today!
Thanks Consumer Fusion, Digital HR, and Serviceminder.
The Franchise News Podcast with Jack Monson for August 17, 2022.
Thanks to Eulerity.com, AnswerConnect, and The International Franchise Association's Leadership Summit and Franchise Action Network Annual Meeting.
Kieran Scott, President of Pestmaster and Patio Patrol, joins podcast host Jack Monson to discuss the rebranding of these two franchise brands under Threshold Brands and some trends for the rest of this year.
Kieran also shares what he’s working on regarding Diversity and Inclusion in the industry in the pest control sector and in franchising.
Shout outs today to Ingrid Schneider, Mary Hanula, Eulerity, #QuickFix, Subway, and the National Pest Management Association.
Thanks Consumer Fusion, Digital HR, and Serviceminder.
Brandi Johnson, CEO of TheCouponBureau, joins podcast host Jack Monson to discuss the state of coupons for brands, retailers, and consumers.
How are newer technologies changing how coupons work? And how will these offers drive more business in the current economy and recession?
We also have more details on this week’s Quick Fix webinar with Eulerity and Brandi Kloostra of Franworth.
Thanks Consumer Fusion, Digital HR, and Serviceminder
The Franchise News Podcast with Jack Monson for August 3, 2022.
Thanks to Eulerity.com, Citrin Cooperman, Franchise Update Media, and The International Franchise Association.
Submitting News:
If you have newsworthy items to share, please send press releases and media alerts to:
franchisenewspodcast@gmail.com
Who are your next franchisees?
Will Fraker is the VP of Marketing at FranNet and joins podcast post Jack Monson to think about who these furture businesses owners are. Where are they? How do we reach them there? And what do they want to know about potential opportunities?
Thanks Consumer Fusion, Digital HR, and Serviceminder,
The Franchise News Podcast with Jack Monson for July 27, 2022.
Thanks to Eulerity.com, AnswerConnect, Franchise Update Media, and The International Franchise Association.
Submitting News:
If you have newsworthy items to share, please send press releases and media alerts to:
franchisenewspodcast@gmail.com
Toni Harris Taylor is a Business Coach and Community Builder with Network In Action and her own firm, Drastic Results. She joins podcast host Jack Monson to discuss how her unique brand reflects the need to get drastic.
Toni and Jack also share best practices for networking, making make the most of critical face to face opportunities, and showing up like you mean business!
Thanks Consumer Fusion, Digital HR, and Serviceminder
The Franchise News Podcast with Jack Monson for July 20, 2022.
Thanks to Eulerity.com, Citrin Cooperman, Franchise Update Media, and The International Franchise Association.
Keith Gerson, President of Franchise Operations at FranConnect is today’s guest on Just Jania!
Keith and Jania discuss the economic forecast for franchising for the 2nd half of 2022. Keith shares his outlook on a pending recession, price increases, lead flow, and what key metrics you need to watch now!
Jennifer Callender, Franchise Business Consultant with FranServe and The J3 Project, joins podcast host Jack Monson to discusses reaching more candidates.
What can brands do to broaden their scope and search? Where can brands start to find more great candidates from underrepresented communities and people who weren’t already thinking about franchising? And what support are franchise candidates looking for in a business?
Thanks Consumer Fusion, Citrin Cooperman, and AnswerConnect.
Many shout outs today the some of our favorite leaders and groups in franchising including Alesia Visconti, Jack Wilson, IFA, #openforopportunity, Rikki Amos, IFA’s Diversity Board, #FCXC, #FLDC, FranServe, University of Louisville, and more!
The Franchise News Podcast with Jack Monson for July 6, 2022.
Thanks to Eulerity.com, Franchise Update Media, and The International Franchise Association.
Teresa Celmer is the SVP of Marketing at BrightStar Care and joins podcast host Jack Monson to discuss trends in the homecare space and with her industry leading brand.
Teresa shares the ingredients in her recipe for success in driving local marketing that she recently shared at the #FCXC event in Atlanta.
Shout outs today to Shelly Sun, Kayla Ryan, The IFA, and Franchise Update Media.
***
Thanks to Consumer Fusion, Thryv, and TruPresence
Here is Jack Monson’s monthly column in Franchise Dictionary Magazine for July, 2022
Read full text here:
https://franchisedictionarymagazine.com/telling-your-clients-story/
John Keene is the founder of Serviceminder and joins the show today to discuss applying technology to your workflows and why it’s more important for franchise systems than for any other kind of business.
John also shares his thoughts how technology is beyond being “just for operations” but must be used for improving the customer experience and managing the brand experience. We’ll also discuss trends in the home service industry and applying technology to solve current challenges like staffing, inflation, and travel costs.
Social Geek Radio is a proud supporter of the International Franchise Association's VetFran!
Fitness Premier Clubs CEO Jason Markowicz shares trends he’s seeing in the fitness industry including
shifting demographics for customers, what new franchisees are looking for in a brand, and the outlook for the continuing comeback in fitness.
Thanks Consumer Fusion, Thryv, and TruPresence.
The Franchise News Podcast with Jack Monson for June 22, 2022. We're LIVE at The Franchise Customer Experience Conference for Social Geek episode 900! Thanks to Eulerity.com, Franchise Update Media, and The International Franchise Association.
Recruiting. It’s the biggest challenge for franchise systems this year, especially in the beauty and personal services space.
Christina Russell is the CEO of Radiance Holdings and joins the podcast to share how her brands including Woodhouse Day Spas and Sola Salon Studios are creating unique customer experiences to retain and recruit successful professionals and entrepreneurs.
Christina also shares ideas on the evolution of what she calls joyful brands or happy brands as well as the latest trends for platform companies and acquisitions.
Thanks to Serviceminder and AnswerConnect!
And we’ll see you Monday at FCXC in Atlanta with The IFA, Franchise Update Media, and Eulerity!
Welcome to Just Jania, the podcast hosted by Jania Bailey and powered by FranNet
AARP’s Felicia Brown is the guest today on Just Jania!
Felicia and Jania discuss AARP’s involvement with small business owners. With more and more people over the age of 50 starting businesses, AARP is providing resources and tools to help these entrepreneurs reimagine their lives and careers
“The best marketing is the experience you deliver to the customer.”
John DiJulius is delivering the keynote at The Franchise Customer Experience Conference next week in Atlanta.
He shares a preview of his talk and trends that are changing how brands can serve a great experience.
Thanks to TruPresence, Thryv, and Consumer Fusion.
We will see you at #FCXC with Franchise Update Media and The International Franchise Association.
Zach Hoffman is the CEO of DigitalHR.com powered by Exults. Zach and his team of digital marketing pros are focusing their proven marketing tactics on the biggest challenge the franchisors, franchisees, and all businesses face in 2022: hiring!
How can changes to your website and digital ads improve both the volume of applicants as well as finding more candidates that are a better fit? What types of messages are most effective in engaging these prospective team members? We also take a look at brands who are telling online to attract great candidates.
And if you're attending the SHRM Annual Conference and Expo this weekend, be sure to connect with the Exults team in New Orleans!
Today we’re at IFE 2022 in New York catching up with “Johnny Franchise” aka John Francis for an update on the holiday he created called Fathers Eve and his work with a new franchise venture, ZorForum.
Also Joining us is his daughter Anna Francis who shares what it’s like growing up as a third-generation entrepreneur. Follow Anna at @lifethroughannaseyes and annafrancis.net
Thanks to TruPresence, Thryv, and Consumer Fusion.
Hagan Kappler is the CEO ofThreshold Brands and discusses leading a multi-brand franchise group and the current landscape for investments and acquisitions.
Hagan also shares her thoughts on the continuing trend of homeowners spending more time in their houses (and garages!) and spending more dollars on home updates.
Thanks to Serviceminder, Exults, and Consumer Fusion.
Finding a new partner online. First impressions. Swiping left. First meetings. Expectations. Catfishing. Getting ghosted. Long-term relationships. Fear of commitment. Closing the deal.
Wait … Is this about dating or franchise sales? Maybe it’s both!
Mike Ackley, COO, and Hope Alteri, Director of Fabulousness, from Brand Journalists join Jack Monson to examine the parallels between sales and dating in one of the most fun podcasts in the 13-year history of Social Geek.
Plus we have details on #FCXC and shout outs to John DiJulius, The IFA, Franchise Update, and Eulerity.
The Franchise News Podcast with Jack Monson for May 25, 2022.
Thanks to The International Franchise Expo and Eulerity.com
Submitting News:
If you have newsworthy items to share, please send press releases and media alerts to:
franchisenewspodcast@gmail.com
There are so many great podcasts out there discussing Franchising. Here's Jack Monson's article from Franchise Update Magazine's Q2 2022 issue.
Text version:
https://www.franchising.com/articles/whats_in_your_podcast_stack_10_franchise_podcasts_in_a_growing_field.html
And if you're attending Franchise Update's FCXC event June 20-23 in Atlanta, let's chat!
May is Mental Health Awareness Month and we’re going to dive into that topic with Felicia Alexander, CRO of TITLE Boxing Club and the co-founder of BoxUnion Holdings.
Felicia shares her very personal story of struggling with depression for many years and how boxing & fitness helped her unleash her inner badass.
On Saturday, May 21, TITLE Boxing will host the “Knockout Stigma” initiative in-person and digitally with proceeds benefiting Bring Change to Mind!
Thanks to Serviceminder, Exults, and AnswerConnect.
The Franchise News Podcast with Jack Monson for May 18, 2022.
Thanks to The Franchise Show and Eulerity.comFranchise News Podcast 5.18.2022
Submitting News:
If you have newsworthy items to share, please send press releases and media alerts to:
franchisenewspodcast@gmail.com
Ron Bender is the Director of Franchise Relations at Threshold Brands and is an advocate for Veterans and for Diversity in Franchising. Ron shares the latest form IFA's Diversity Institute and VetFran including the ongoing missions, trends, and how you can get involved via VetFran.org and Franchise.org.
And check out Ron's presentation (and Kilt!) at #IFE2022 in New York June 2 - 4!
Thanks to Serviceminder, Exults, and Consumer Fusion.
It’s Franchise Friday and Patti Rother, President of Frios Gourmet Pops joins Social Geek to discuss culture and team building. We dive deep into leadership, coaching, and supporting franchisees in times of transitions.
Thanks to Serviceminder, Exults, and AnswerConnect.
Social Geek Radio is hosted by Jack Monson.
Kristen Pechacek of MassageLuxe is back to continue the series on the Metaverse for Franchises on Social Geek.
We'll focus on Franchise Development in the Metaverse and changes sales pros could see in the near future for everything from franchise expos to discovery days. And ... is the Metaverse a Registration State?
Thanks to The Franchise Customer Experience Conference, TruPresence, and Thryv.
Welcome to Just Jania, the podcast hosted by Jania Bailey and powered by FranNet
Mary Ann O’Connell, President of FranWise, is today’s guest on Just Jania!
Mary Ann and Jania discuss helping people move in the direction that’s right for them. They also share advice for new Franchisors trying to replicate success and spot industry trends for the rest of the year including a necessary shift of focus from franchise development to operations and local marketing.
The Franchise News Podcast with Jack Monson for April 27, 2022.
Thanks to The Franchise Customer Experience Conference (FCXC) and Eulerity.com
Submitting News:
If you have newsworthy items to share, please send press releases and media alerts to:
franchisenewspodcast@gmail.com
It’s Marketing Monday and Tanuj Joshi, co-founder and CEO of Eulerity, takes us on journey into the Metaverse.
“One of the dreams of every marketer or executive is that their potential or existing customers can experience their brand in a way curated or designed by the marketers or executives themselves. Metaverse gives a perfect opportunity for brands to do that.”
How can brands, especially franchises, best design this experience for customer? Where should they start? And, what talent and resources will they need?
Thanks to The Franchise Customer Experience Conference,TruPresence, and Thryv.
Social Geek Radio is hosted by Jack Monson
One of our favorite things to do on many #FranchiseFriday shows this year is catchup with friends from the franchise space who we haven't seen since before the pandemic.
Mark and Mary Kay Liston share what they've been up to since retiring from Neighborly ... or as Mary Kay calls it, "graduating!" We discuss how to prepare for what's next, plan for your successor to succeed, and have an exit strategy that helps everyone involved. We'll also get into the current challenges they see for franchisees, how small business owners can navigate these issues to survive and thrive, and what they both see as key characteristics of great leaders.
Shout outs today to Mary Thompson, Dina Dwyer Owens, and Joe Bourdow!
Thanks to Serviceminder and Exults.
It’s Marketing Monday and Heather McLeod, CMO of Authority Brands, is back to chat with Social Geek host Jack Monson.
Heather shares her story of growing her franchise system’s marketing team from two people to nearly sixty people! We’ll dive deep on structuring marketing roles for multiple brands, how marketing and operations must work together, and recruiting techniques for marketing talent.
Thanks to TruPresence, Thryv, and The Franchise Consumer Experience Conference.
It’s Franchise Friday and Myles Gift, VP of Operations at Wing Zone, joins the Social Geek host Jack Monson to chat about his journey in the franchise business. We’ll dive deep into the struggles, innovations, and triumphs of restaurant operators over the past two years.
How is podcasting like running a restaurant? And, is Las Vegas now the center of the Franchising universe?
Shout outs to our friends at Franchise Update, Capriotti’s, Ali Kraus, Stephanie Stuckey, Biggby Coffee, and Bobby Shaw.
Thanks to Serviceminder, Exults, and Citrin Cooperman.
Welcome to Just Jania, the podcast hosted by Jania Bailey and powered by FranNet
Karen Cady, VP of Operations at FranNet is today’s guest on Just Jania!
Karen joins Jania right after FranNet’s annual convention, the group’s first in-person gathering post-covid to discuss the enthusiasm and momentum they’ve seen in 2022 in franchising!
The Franchise News Podcast with Jack Monson for April 13, 2022.
Thanks to The Franchise Customer Experience Conference (FCXC) and Eulerity.com
Submitting News:
If you have newsworthy items to share, please send press releases and media alerts to:
franchisenewspodcast@gmail.com
It’s Marketing Monday! Marci Kleinsasser, VP of Marketing at Handyman Connection, joins host Jack Monson to discuss the challenges around marketing tech, franchisee marketing adoption, working with vendor partners, and how Marketing and Ops can work together better. We'll also chat a bit about brand awareness via advice on TikTok from franchisees and craftsmen.
Thanks to TruPresence, AnswerConnect, and Thryv.
Here is Jack Monson’s monthly column in Franchise Dictionary Magazine for April, 2022.
Text version:
https://franchisedictionarymagazine.com/social-geek-radio-linkedin-tips-for-franchises/
It’s Franchise Friday and we’re discussing support systems for both franchisors and franchisees with Chris Wilson of Legacy Franchise Ventures and attorney Tom Spadea. Both conversations were recorded live in Philly at the Franchise Show.
Thanks to Serviceminder, Exults, and Citrin Cooperman.
Welcome to Just Jania, the podcast hosted by Jania Bailey and powered by FranNet!
Edith Wiseman, President of FRANdata, is today's guest. Edith and Jania discuss insights on what’s happening with franchisors, what’s driving franchise businesses, and how the supplier community is helping to support the IFA’s mission.
The Franchise News Podcast with Jack Monson for April 6, 2022.
Thanks to The Franchise Show and Eulerity.com
Submitting News:
If you have newsworthy items to share, please send press releases and media alerts to:
franchisenewspodcast@gmail.com
Is your goal generating leads or generating relationships?
Recorded live in Las Vegas at MUFC! Karen Booze of AnswerConnect and Derrick Ableman of Northeast Color join Social Geek host Jack Monson to discuss relationship-building.
Do you spend time, resources, and sponsorship dollars to generate leads at franchise events or in your other marketing efforts? Whether you're an industry supplier or a franchise brand, flip the script and focus on generating relationships. Karen and Derrick share success stories of building long term relationships in franchising that benefit everyone involved by getting away from the transactional mind frame.
Thanks TruPresence and Thryv
The Franchise News Podcast with Jack Monson for March 30, 2022.
Thanks to Franchise Update Media and Eulerity.com
Erik Huberman is the CEO and Founder of marketing agency Hawke Media and has served 3,000 brands over the past decade. His new book, The Hawke Method, is now a national best seller!
Social Geek host Jack Monson welcomes Erik to chat about the importance of branding, common mistakes big brands are making, and our least favorite marketing clichés!
Thanks to TruPresence and Thryv.
Today we’re catching up with Dina Dwyer-Owens, author, motivational speaker, and the former CEO and Chairwoman of Neighborly. Dina recently earned the IFA’s prestigious Hall of Fame Award for 2022
Dina is still speaking to many groups about getting clarity about values. She’s also now sharing a values-planning workbook for free at dinadwyerowens.com
Thanks to Serviceminder and Exults.
The Franchise News Podcast with Jack Monson for March 23, 2022:
Thanks to The Franchise Show and Eulerity.com
Submitting News:
If you have newsworthy items to share, please send press releases and media alerts to:
franchisenewspodcast@gmail.com
Should your Franchise Brand be on TikTok?
“In the absence of information, people will choose something else,” says Maresa Friedman.
In Part 2 of our #MarketMonday discussion with after Maresa's standing room only presentation at IFA 2022, we dive deep into TikTok. Is TikTok really so different or is it the same behavior we’ve seen for generations just happening faster?
Maresa shares tips for franchise brand marketers including how to: Get your brand engaging with consumers on TikTokStart creating something now without waiting for it being perfectReach people who are totally new to your brandDevelop a strategy around “WHY should anyone care about your brand?”Write TikTok copy and captions with great trending hooks Follow @maresasd on TikTok and Instagram
Thanks to TruPresence, AnswerConnect, and Thryv.
Salla is the Chief Marketing Officer at Kiddie Academy. Today we discuss: Building a marketing team.Building trust within the team.Building relationships with your mentors / mentees.And ultimately, building a team of LEADERS. We’ll also dive into Nicole’s interest and expertise with the connection between Psychology and Marketing (spoiler alert: they are the same thing!)
Thanks to Exults and Serviceminder
Welcome to Just Jania, the podcast hosted by Jania Bailey and powered by FranNet!
Lory Meyerson, President of Pinnacle Franchise Development, is today’s guest.
Lory and Jania dive deep into the advantages to working with both broker groups and franchise development sales companies.
The Franchise News Podcast for March 16, 2022.
Thanks to TheFranchiseShow.com and Eulerity.com
Submitting News:
If you have newsworthy items to share, please send press releases and media alerts to:
franchisenewspodcast@gmail.com
Maresa Friedman is back to chat about Automation, AI, TikTok, and more. In Part One of our chat, Maresa shares her ideas that lead to her presentation at IFA 2022 on Marketing and Automation Trends.
We’ll discuss how Automation can help Franchises in the current marketplace where talent is so hard to find, and how Marketers can let automation take care of the day-to-day tasks so they can spend more time on strategy and thinking about the next level.
We’ll also touch on AI finding patterns that create opportunities, conversational marketing, and (yes!) the death of bad chatbots.
Thanks to TruPresence, AnswerConnect, and Thryv.
Paul Flick, CEO of Premium Services Brands, discusses Multi-Brand Franchise systems. What makes a multi-brand group successful? How do you leverage happy customers to better serve more customers? What kinds of team members and skillsets are critical for this structure? Paul also shares trends he’s watching in franchising and in home service brands.
Thanks to Xendoo and Consumer Fusion.
The Franchise News Podcast for March 9, 2022.
Thanks to CareerPlug, Franchise Expo West / MFV, and Eulerity.
Submitting News:
If you have newsworthy items to share, please send press releases and media alerts to:
franchisenewspodcast@gmail.com
We had a great time last week at IFA 2022 interviewing Franchisors about what makes a remarkable leader. Thanks to everyone who joined us! Those “Limitless Leaders” podcasts will be available this week at Eulerity.com as well as on Apple and Spotify.
We’re keeping the Leadership topic rolling with author Gigi Schweikert, CEO of Lightbridge Academy. Gigi shares 5 basic ways to inspire others to be more than they ever could have imagined themselves.
Thanks to Eulerity, Franchise Expo West, and Exults.
Today it’s a preview of the new Limitless Leaders podcast series from Eulerity recorded live in San Diego this week at #IFA2022. We'll discuss leadership with A-List franchise leaders Catherine Monson, Bob Fish, and Sarah Toney.
I don't know if this qualifies as "A Very Special Episode" but it's sure going to be different! Thanks for helping to put this together: Mary Hanula, Adam Chandler, Jake Fishman, Craig Maron, Troy Dowell, Julie Samuels, Heather Anderson, Clarissa Bradstock, AnswerConnect, Consumer Fusion, and The International Franchise Association.
We also say some nice things about Karen Booze, Brynn Gibbs, and Mark Spencer, but don't tell them!
The Franchise News Podcast for March 2, 2022.
Thanks to CareerPlug, Franchise Expo West / MFV, and Eulerity.
Submitting News:
If you have newsworthy items to share, please send press releases and media alerts to:
franchisenewspodcast@gmail.com
It's #MarketingMonday and we're at #IFA 2022!
Will Fraker, VP of Marketing at FranNet, shares how successful franchise development teams are approaching candidates differently now. Massive opportunities are out there, but they won't happen without some innovation and a fresh look at how to get in front of new audiences.
Thanks to Xendoo, Northeast Color, and Exults.
Today we’re talking about the new Franchise mentorship program called 30 Under 30. Joining me are Meg Roberts, CEO and President of The Lash Lounge, and Matthew Gourgeot, Head of Corporate and Business Development at Thryv.
Thanks to Xendoo, CareerPlug, and Oneupweb.
Joining the show today is Adam Chandler, Co-Founder and COO of Eulerity, to discuss In-housing, which is a growing trend for Marketers in the Franchising space.
Marketing teams are now more likely to centrally control creative, buying, and reporting. Marketers are also automating many of these day-to-day tasks in order to spend more time on higher level strategy. What are the benefits and options for your brand?
We’ll also preview the agenda, speakers, and hottest topics at The International Franchise Association’s 2022 Convention.
Thanks to Franchise Expo West, Northeast Color, and Exults.
Joining the show today: Sarah Dinan, Director of Construction and Equipment at Wayback Burgers and Derrick Abelman, Marketing Manager at Northeast Color.
Developing a successful partnership means more than just providing services but educating and at times challenging the franchise system. Sarah and Derrick give examples of how vendors can be great stewards of the brand without revising the brand as well as some advice on building a relationship with a franchisor.
Thanks to Xendoo, Consumer Fusion, and Oneupweb.
The Franchise News Podcast for February 16, 2022.
Thanks to CareerPlug, The International Franchise Association, and Eulerity.
Submitting News:
If you have newsworthy items to share, please send press releases and media alerts to:
franchisenewspodcast@gmail.com
Taylor Francois is a serial entrepreneur with a background in law and startups. Coach T helps other entrepreneurs sell more and sell out before they even launch. Today she shares tips on her “Lucrative Pre-Launch” method using content on TikTok, Instagram Reels, and more.
Thanks to Eulerity, Northeast Color, and Exults.
*** Join Coach T for her upcoming FREE training on landing major PR for media for your small business. The PR for Sales training is being held live Wednesday, February 16th at 7pm ET. There is limited seating please sign up now: https://www.coachtbiz.com/prclass
The Franchise News Podcast for February 9, 2022.
Thanks to CareerPlug, The International Franchise Association, and Eulerity.
Submitting News:
If you have newsworthy items to share, please send press releases and media alerts to:
franchisenewspodcast@gmail.com
Mike McDowell of Social Joey is back for Marketing Monday! Mike has details direct from Facebook about more new restrictions for ad targeting. If your Franchise brand is running ads on Facebook or Instagram, don't miss this conversation!
Restrictions will include not being able to target users who interact with groups or people focused on health issues, many interests, politics, and much more.
For Franchisors, further restrictions on targeting potential candidates will require more custom audience targeting. Mike shares a valuable to-do list of getting your brand’s ads to where they need to be.
Thanks to Eulerity, Northeast Color, and Exults.
PLUS we have a quick preview of a new podcast starting this Thursday from The International Franchise Association called Franchise Voice featuring Matt Haller, Bill Meierling, and Jack Monson. Check it out Thursday at podcast.franchise.org!
Robert Mitchell is the Head of Franchise Development at Ultra Pool Care Squad.
We dive into the deep end of the best ways to reach new candidates in 2022. What’s working? What’s not? And when do you to shift to something new? We’ll cover everything from franchise expos to broker networks to Facebook ads to TikTok videos.
Thanks to AnswerConnect, Oneupweb, and CareerPlug.
Here is Jack Monson’s monthly column in Franchise Dictionary Magazine for February, 2022.
The Franchise News Podcast for February 2, 2022
Thanks to Franchise Expo West and Exults.
Submitting News:
If you have newsworthy items to share, please send press releases and media alerts to:
franchisenewspodcast@gmail.com
Welcome to Just Jania, the podcast hosted by Jania Bailey and powered by FranNet!
Jim Canfield, the President of CEO Tools, and the author of CEO Tools 2.0, is today's guest.
Jim guides CEOs in building companies that are more successful, easier to run, and take less time per week to lead. He and Jania discuss the latest trends he's watching and the advice he's sharing with CEOs and potential CEOs.
The Franchise News Podcast for January 26, 2022
Thanks to The Franchise Show and Exults.
Kathleen Kuhn has moved from being a franchisee, then a franchisor with a national home inspection franchise. Now she’s moved in a new entrepreneurial direction as the President of Moove Guru, the first “PropTech” franchise. Kathleen shares trends on where both real estate and franchising are heading in 2022.
Thanks to AnswerConnect and Oneupweb.
The Franchise News Podcast for January 19, 2022
Thanks to The Franchise Show and Exults.
Submitting News:
If you have newsworthy items to share, please send press releases and media alerts to:
franchisenewspodcast@gmail.com
Justin Mink is a Professional EOS Implementer with EOS Worldwide. He discusses how this popular operating system is being implemented within franchises. Justin also shares his personal journey to becoming an entrepreneur and returning the franchising tribe!
Thanks to Consumer Fusion and Oneupweb.
This is the Franchise News Podcast for January 12, 2022.
Thanks to The Franchise Show and Exults.
Submitting News:
If you have newsworthy items to share, please send press releases and media alerts to:
franchisenewspodcast@gmail.com
Ted Rubin and John Andrews are back on Social Geek, and they’re kicking off 2022 with a brand-new book called Retail Relevancy.
How can retailers connect, or reconnect, with shoppers? Is it too late for those who are behind the curve? And, what brings brand relevance to a shopper?
Thanks to Eulerity, Northeast Color, and Exults.
Welcome to Just Jania, the podcast hosted by Jania Bailey and powered by FranNet!!
Today's guest is Conny Millard, Co-Founder and Master Coach of POWERPODS, discussing coaching trends and helping franchisees overcome fear and stress!
The Franchise News Podcast for January 5, 2022.
Thanks to The Franchise Show and Exults.
Submitting News:
If you have newsworthy items to share, please send press releases and media alerts to:
franchisenewspodcast@gmail.com
Happy New Year, Geeks. And Welcome to SEASON 13 of Social Geek Radio!!
Kristen Pechacek, Chief Growth Officer at MassageLuxe, is back to share her advice for getting your franchise brand in shape for the new year.
Kristen’s tips for early 2022 include:
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Get ready for third party cookies to (finally) go away
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Improve your CRM game and get your database ready
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Reserve some resources and time for experimenting with new forms of content, platforms, and social channels to reach new customers
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Set up franchisees to succeed with local videos, recruitment content, and community involvement
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And, most importantly: When you’re asking the franchisees to engage in marketing, make sure it’s as easy as ordering an Uber!
Thanks to Eulerity, Northeast Color, and Exults.
Here is Jack Monson’s monthly column in Franchise Dictionary Magazine for January, 2022.
Text Version
To see the full magazine and read hundreds of features and columns for free, please visit: https://franchisedictionarymagazine.com/
The Franchise News Podcast for December 22, 2021.
Thanks to The Franchise Show and Exults.
Submitting News:
If you have newsworthy items to share, please send press releases and media alerts to:
franchisenewspodcast@gmail.com
On today’s show we’re discussing the importance of the partnerships for franchisors, franchisees, and suppliers with Grady Hinchman, a Managing Partner at Altitude Trampoline Park and Derrick Ableman, Marketing Manager at Northeast Color.
“You come into a franchise with the idea that there’s a blueprint to follow. The partners that you can strategically align with will help paint the best picture of what you’re trying to make.”
Plus a quick shout out to IFA’s Annual Convention – please join us in San Diego! Register before December 31 for the best rate!
Thanks to Eulerity, Consumer Fusion, and Oneupweb.
Zach Hoffman of Exults joins the podcast to discuss the biggest current problem for franchisors and franchisees: staffing.
Zach shares ideas on reaching your workforce using digital marketing tactics and how the Marketing and Human Resources Departments can align to solve staffing challenges.
Thanks to The Franchise Show and Northeast Color.
Social Geek Radio is a proud supporter of IFA’s VetFran.
Welcome to Just Jania, the podcast hosted by Jania Bailey and powered by FranNet!
Today's guest is Bridget Weston, CEO of SCORE Mentors, the nation’s largest network of free expert business mentors.
Jania and Bridget dive into current small business trends including employment benefits, professional development, remote working, and new opportunities for entrepreneurs.
The Franchise News Podcast for December 15, 2021:
Thanks to The Franchise Show and Exults.
Submitting News:
If you have newsworthy items to share, please send press releases and media alerts to:
franchisenewspodcast@gmail.com
Today’s guest is Keith Keppner of Keppner Boxing Franchises. Keith tells his story of overcoming personal health setbacks, to become a boxer, coach, and entrepreneur.
We discuss the locations’ customers desire for getting in better conditioning, learning new skills, and self-improvement. And Keith shares trends he’s seeing for both the fitness space and small business owners.
Thanks to Thryv, AnswerConnect, and Oneupweb. And a shoutout to our friends at The Franchise Show!
Welcome to Just Jania, the podcast hosted by Jania Bailey and powered by FranNet!
76% of veterans describe their transition to civilian life as STRESSFUL!
Today Jania welcomes Brian Niswander, Founder of Military-Transition.org to discuss best practices and important processes for helping veterans make a successful transition to new opportunities.
The Franchise News Podcast for December 8, 2021
Thanks to The Franchise Show and Exults.
Submitting News:
If you have newsworthy items to share, please send press releases and media alerts to:
franchisenewspodcast@gmail.com
Today’s guest is Josh Halpern, of Big Chicken. We’re talking about some of my favorite things: beer, chicken, and franchising!
Josh tells the backstory of Shaquille O’Neal and his world class chefs starting Big Chicken. He also shares his expert take on where franchising and restaurants are going in 2022 and how Big Chicken has overcome current global supply chain challenges.
Thanks to Eulerity, Consumer Fusion, and Oneupweb.
Welcome to Just Jania, the new podcast hosted by Jania Bailey and powered by FranNet!
Today's guest is Dr Kathleen Gosser PhD, Assistant Professor, Franchise Management, Director of Yum! Center for Global Franchise Excellence.
With the University of Louisville and Yum!, Kathleen is educating future entrepreneurs and unlocking opportunities to underrepresented populations.
The Franchise News Podcast for December 2, 2021.
Thanks to The Franchise Show and Exults.
Here is Jack Monson’s monthly column in Franchise Dictionary Magazine for November, 2021.
Jonathan Thiessen is the Chief Development Officer at Home Franchise Concepts. JT shares what he’s seen recently with strong franchise candidates and potential business owners as well as trends he’s watching for franchise development in 2022.
Reach JT at jonathan.thiessen@gohfc.com
Thanks to Thryv, Northeast Color, and AnswerConnect.
It’s #MetaMonday on the Facebook Franchise Podcast!
Podcast host Jack Monson joins Mike McDowell, Certified Facebook Ad Buyer & Business Manager at Social Joey, to discuss Facebook’s move to Meta and what it means for Franchises. We go beyond just advertising opportunities and explore what it will mean to have your brand fully immersed in the Metaverse.
It’s time to have conversations now with your leadership team about investing in your team and keep everyone’s minds open about digitizing and monetizing your brand’s assets. Feel free to share this podcast with your C-Suite!
And we’ll start the show with an invitation for you to attend the IFA’s Marketing Workshop on December 9th at 2pm ET. This virtual learning event is free for all IFA members to discuss Marketing trends and network with other Franchise industry pros. If you’re not an IFA member, drop us a DM for an invitation.
Today’s guest is Austin Samuelson, co-founder of Tacos 4 Life. Austin and his wife Ashton got into franchising and the restaurant business in a very different way. They started with a mission of feeding starving children and decided a food franchise is the best way to serve that mission.
Every time they sell a taco, salad, quesadilla, or other menu items, they donate one meal to a child in need. Over 21 million meals have already been donated!
Thanks to Consumer Fusion, Citrin Cooperman, and Oneupweb.
Welcome to Just Jania, the new podcast hosted by Jania Bailey and powered by FranNet.
Today Jania welcomes two top Franchise brokers: Mark Cory and Megan Allen!
The Franchise News Podcast for November 18, 2021.
Thanks to The Franchise Show and Exults.
MasterMind Minutes with Gary Occhiogrosso
Today’s guest: Dominique Main of Epcon Franchising
Today's question: How did Epcon supercharge its franchise sales program and what have the results been?
Learn more from Gary at Franchise Growth Solutions and Franchise Moneymaker
Danessa Itaya is the President of Property Management, Inc. and joins the podcast today to share trends in the changing real estate and property rental business.
How will vacancy rates and population shifts affect small businesses in 2022? And what kind of impact will short term rentals, a return to travel, and inflation have?
Thanks to Thryv, Northeast Color, and Eulerity.
The Franchise News Podcast for November 11, 2021
Thanks to The Franchise Show and Exults.
Submitting News:
If you have newsworthy items to share, please send press releases and media alerts to:
franchisenewspodcast@gmail.com
Welcome to Just Jania, the new podcast hosted by Jania Bailey and powered by FranNet!
Today Jania welcomes Steve Hopingardner, Franchise Owner of The Exercise Coach and Tracy Rickman, Consultant with FranNet. The group shares inspirational stories about the opportunities for Veterans in Franchising!
Jackie Bondanza, CEO of Hounds Town USA, discusses seeing the brand from customers’ perspective (and by customers, we mean both people and the dogs!)
Jackie shares her thoughts the red-hot pet industry and “pandemic puppies” as well as how her team uses in-depth demographic market studies to determine where the is demand for a location is greatest.
Thanks to Consumer Fusion, AnswerConnect, and Oneupweb.
Today we’re wrapping up our series of conversations about the Culture of Franchising with Joe Malmuth of Batteries Plus, Kelly Crompvoets of Any Lab Test Now, and Tim Courtney of PuroClean.
Thanks to Thryv, Constant Contact, and Northeast Color. And Eulerity.
Jania Bailey is the CEO of FranNet and is now the host of a new podcast called Just Jania!
Jania discusses the importance of building relationships inside and outside of Franchising to help educate and provide more value for entrepreneurs. We’ll also dive into challenges and opportunities that Jania is seeing for 2022.
Thanks to Social Joey, Consumer Fusion, and Oneupweb.
Social Geek Radio is a proud supporter of IFA’s VetFran.
The Franchise News Podcast for November 3, 2021.
Thanks to The Franchise Show and Exults.
We've got more Franchise Executives discussing The Culture of Franchising. Steve White of PuroClean and Amy Layneof Thryv joined us recently at #FLDC in Atlanta to share their thoughts on their own organizations' culture as well as Franchising overall.
Thanks to Thryv, Constant Contact, and Northeast Color.
MasterMind Minutes with Gary Occhiogrosso
Today’s guest: Peter Stern of Mr Jeff.
Learn more from Gary at Franchise Growth Solutions and Franchise Moneymaker
Here is Jack Monson’s monthly column in Franchise Dictionary Magazine for November, 2021.
Text version
Larisa Walega is the VP of Marketing at Ziebart International. She joins the show today to share strategies for communicating with 3 very different customer groups within any Franchise system.
We also discuss Ziebart's success with Social Media ads for franchise recruitment which lead to last week's Star Award at FLDC from Franchise Update Media!
Thanks Consumer Fusion, AnswerConnect, and Oneupweb.
The Franchise News Podcast for October 27, 2021.
Thanks to MFV Expos / Franchise Expo Houston and Exults.
This is Social Geek Radio Episode 800!
We're celebrating with more conversations about the Culture of Franchising recorded last week at #FLDC in Atlanta featuring John Lancaster of Choice Hotels International, Kristen Pechacek of MassageLuxe, and Adam Chandler of Eulerity.
Thanks to Thryv, Constant Contact, and Northeast Color.
Welcome to Just Jania, the new podcast hosted by Jania Bailey and powered by FranNet!
Some of the county’s top Franchise brokers, Amanda Barry, Blake Martin, and Emily Anderson join Jania today to share stories of their routes to Franchising and what makes them successful as Franchise Consultants.
If you’re considering making a move into business ownership or working with a consultant, this will be a helpful and valuable conversation!
Welcome to Just Jania, the new podcast hosted by Jania Bailey and powered by FranNet!
Rich Spriggle and Jania discuss The Great Resignation and the latest survey results from his outsourcing firm, Challenger Gray & Christmas
It's the FIRST episode of Just Jania, the all new podcast hosted by Jania Bailey and powered by FranNet!
Today, Jania welcomes superstar franchise executive, Rocco Fiorento of Benetrends Financial.
DeBow Padgett is the Director of Marketing & Creativity at Color Me Mine. We discuss brand strategy in franchising, as well as staying consistent and creative at scale!
Thanks to Thryv, Suttle-Straus, and Consumer Fusion.
The Franchise News Podcast for October 14, 2021.
Llinks for today's show include https://franchisegiving.org
Thanks to Franchise Update / FLDC and Citrin Cooperman.
Here’s the latest in our series about the Culture of Franchising recorded this past weekend at The Franchise Show LA with Paige Robinson of American Family Care and Michael Hyam of National Event Management. Our conversations today were focused on the family aspect of franchising.
Thanks to Constant Contact and Northeast Color.
Shout outs today to IFA’s VetFran program, Sean Hart, Pete Baldine, and #WhiskeyWednesday.
Podcast host Jack Monson joins Mike McDowell, Certified Facebook Ad Buyer & Business Manager, to discuss Facebook tips for Franchises courtesy of Social Joey.
Facebook is getting into the funding area and connecting businesses with investors or grant partners to get capital with its new Small Business Funding Center.
We’ll also check out a new instant payment service for small businesses called Facebook Invoice Fast Track.
Please join us LIVE and IN-PERSON at Franchise Expo Houston October 29 & 30. We’ll be podcasting and chatting with many franchise brand leaders.
For more info on the event and to reserve your space, contact Sheila Fischer at sheila.fischer@comexposium.com
MasterMind Minutes with Gary Occhiogrosso
Today’s guest: Ed Teixeira of Franchise Grade
Reach Ed at ed.teixeira@franchisegrade.com
Learn more from Gary at Franchise Growth Solutions and Franchise Moneymaker
Here is Jack Monson’s monthly column in Franchise Dictionary Magazine for October, 2021.
Audio Version:
https://franchisedictionarymagazine.com/social-geek-radio-q4-serving-the-customer/
“The difference between ordinary brands and great brands is culture.”
-John Hewitt
Today it’s the latest in our series of conversations about the Culture of Franchising featuring interviews recorded at The International Franchise Expo in New York with Jason Skidmore of Celebree School, Kim Hanson of LearningRx, and John Hewitt of Loyalty Brands.
Thanks to Thryv, Consumer Fusion, AnswerConnect, and MFV Expositions.
How much data are you missing from your Facebook reporting since the iOS changes happened?
Facebook says it’s 15%. Others are saying it’s much, much higher.
Mike McDowell breaks down the latest information and timelines from Facebook. We also share tips to help combat these changes including using the Conversions API, configuring your web events properly, and more.
And be sure to join us LIVE and IN-PERSON at Franchise Expo Houston October 29 & 30. We’ll be podcasting and chatting with many franchise brand leaders.
For more info on the event and to reserve your space, contact Sheila Fischer at sheila.fischer@comexposium.com
Brandi Kloostra, Digital Marketing Director at FranWorth is back for part 2 of her “Digital Marketing Road Trip.” Brandi shares how to plan, budget, and create a strategy for your brand’s own road trip.
Thanks to Thryv, Suttle-Straus, and Franchise Expo Houston.
The Franchise News Podcast for Wednesday, September 22, 2021.
Thanks to MFV Expositions / International Franchise Expo and Constant Contact.
MasterMind Minutes with Gary Occhiogrosso
Today’s guest: Micah Logan, Founder and CEO of MELD Fitness + Wellness
Learn more from Gary at Franchise Growth Solutions
Joining the show today is Brandi Kloostra, Digital Marketing Director at FranWorth and creator of the Digital Marketing Road Trip. Brandi shares how to plan, budget, and create a strategy for your brand’s own road trip.
Thanks to Thryv, Consumer Fusion, and AnswerConnect.
Shout-outs today to Mike McDowell and Fernando Meza.
For a list of all the tools and resources Brandi shared, please check out the show page here:
https://www.socialgeekradio.com/brandi-kloostra-2021/
The Franchise News Podcast for Wednesday, September 15, 2021
Thanks to MFV Expositions / International Franchise Expo and iPost.
It’s National Small Business Week! And Matthew Gourgeot of Thyrv joins us to discuss Customer Experience for small business owners, particularly franchisees. We’ll chat about giving Emerging brands the same great customer experience that Enterprise or Legacy brands receive!
Shout outs today to Matt Haller, FranWorth, #MUFC, and Scott Greenberg!
Thanks to Constant Contact, IFA’s VetFran, and The Franchise Show.
It's the latest instalment in our series on The Culture of Franchising. My guests today are Tray Doster of Zaxby's, Brynn Gibbs of Consumer Fusion, and Keith Gerson of FranConnect all discussing the Culture of their brands as well as their take on the Culture of the Franchise space. We captured these conversations at the 20th Multi-Unit Franchising Conference in Vegas last week. What great event!
Shout-outs today to Tim Courtney of PuroClean and Franchise Update Media. Thanks to iPost, Citrin-Cooperman, and Thryv.
The Franchise News Podcast for Wednesday, September 8, 2021
Thanks to MFV Expositions / International Franchise Expo and Suttle-Straus.
MasterMind Minutes with Gary Occhiogrosso
Today’s guest: Charles Watson, CEO of Tropical Smoothie Café
Learn more from Gary at Franchise Growth Solutions
Today, it’s the latest in our series on The Culture of Franchising. My guests are Amanda Dempsey of Kent Franchise Law Group, Richie Huffman of Celebree School, and Emily George of Franchise Business Review.
We captured these conversations at the 20th Multi-Unit Franchising Conference. We’ve had a pretty horrible couple of weeks in America, but the comeback of lifetime is starting and the spirit of entrepreneurship is alive. Kudos to Therese Thilgen, Gary Gardner, and Diane Phibbs of franchise update media for bringing us all together again at this amazing event.
Thanks to iPost, Location3, and AnswerConnect.
Joining the show today: Matt Haller, Jennifer Brandeen, and Rikki Amos from the International Franchise Association. The team shares the most critical issues affecting franchising such as the PRO Act, Joint Employer, and an upcoming new economics report that will be shared with business owners about the value of the Franchise model.
We also chat about the work the group is doing through the IFA Foundation, The Diversity Institute, VetFran, The Pride Council, and The Black Franchise Leadership Council. And, we’ll get a preview of upcoming franchise events leading up to the 2022 Convention in San Diego!
Thanks to Thryv, Constant Contact, and AnswerConnect.
Shout out to IFA's partners at Franchise Update Media and MFV Expositions. See you in Vegas this week, and see you in NYC in September!
Today’s guest is Mandy Rowe of True REST Franchising. What exactly is Float Therapy? How can it help consumers in these extremely stressful times and how can this new business model simultaneously serve entrepreneurs?
For more info, reach Mandy on LinkedIn or on TikTok.
Thanks to Location3, Suttle-Straus, and iPost.
The Franchise News Podcast for Wednesday, August 25, 2021.
In the news this week:
Dutch Bros Coffee
Red Robin, Paul Murphy III
Donato's Pizza
Brinker International, Wyman Roberts
Maggiano's
Raising Cane's, Todd Graves
Burger King, Tom Curtis
Qdoba, Eric Williams
@properties, Natalie Hamrick
Big Chicken, Sam Stanovich
Potbelly, David Daniels
Mo'Bettahs, Rob Ertmann
Vitality Bowls, John Mascali
Marco's Pizza, Keith Sizemore
McDonald's; Tariq Hassan, Morgan Flatley
Tara McHenry, Wag n' Wash
IFE2021
Thanks to MFV Expositions / International Franchise Expo and AnswerConnect
Podcast host Jack Monson joins Mike McDowell, Certified Facebook Ad Buyer & Business Manager, to discuss Facebook tips for Franchises courtesy of Social Joey.
This week’s topic: Facebook Workplace is back, and this time it might be a valid replacement for your old intranet, Zoom, Slack, and more. With working remotely becoming a more permanent reality, it might make sense to reexamine Facebook’s easy access platform for your Franchisees, team members, freelancers, agencies, and more.
If you’re a Multi-Unit owner attending #MUFC in Vegas, please drop us a private message. We would love to invite you to our VIP party with our partners at Celebree School and Kent Franchise Law Group.
Thanks to Social Joey and Franchise Update Media.
Jennifer Herskind, CMO, Propelled Brands brings over 20 years of experience in marketing with a demonstrated capacity to solve problems with fresh, insight-driven strategic solutions and scale for growth. Her broad background includes all marketing disciplines and strong cross-functional knowledge of all business fundamentals. She has a successful track record of transforming brands and driving business results in multiple fast-paced industries with diverse environments.
A confident, goal-oriented leader with the ability to motivate others to achieve results, Jennifer is currently the Chief Marketing Officer for Propelled Brands, the umbrella for FASTSIGNS, NerdsToGo, MY SALON Suite, and Salon Plaza. Prior to that she held the role of Chief Marketing Officer for Smoothie King directing all brand, marketing and R&D strategy in the fulfillment of the company’s mission to inspire people to live a healthy and active lifestyle for over 1,000 locations.
Before joining Smoothie King, Jennifer held senior leadership positions in a wide variety of franchise and company brands including Gold’s Gym, Dave & Buster’s, Nestle Waters North America, and Pizza Hut. Jennifer began her career with The UPS Store where she worked in several roles as the primary driver of new product development and customer services in support of over 2,000 franchisees.
In December 2018, she was named one of Dallas’ Rising Brand Stars by AdWeek. Herskind is a Dallas native and belongs to a family of business entrepreneurs she enjoys assisting in her spare time. Jennifer is interviewed by Katherine LeBlanc, CMO, Twist Brands
Joining us today are Brian and Felicity Curin, founders of Little Kitchen Academy. We discuss combining their passion and skills in the culinary arts + experience in franchising and small business ownership. The brand also has innovative ways of teaching valuable life skills in this unique Montessori-inspired cooking academy for kids ages 3 through 19.
Thanks to Benetrends Financial, iPost, and AnswerConnect.
The Franchise News Podcast for Wednesday, August 18, 2021
In the news this week:
McDonald's
Nation's Restaurant News
Wendy's, Todd Penegor
REEF Technology
Big Chicken, Josh Halpern
Shaquille O’Neal
Best Life Brands, JJ Sorrenti
Boost Home Healthcare, Bill Porrock
School of Rock, Stacey Ryan
Jill Livick, Nicole Canale
Pokeworks, Steve Heeley, Mike Wu
Freddy's, Scott Redler
Edible, Angela Johnson
BizCom Associates, Jordan Wheeler
IFE2021
Thanks to MFV Expositions / International Franchise Expo and Location 3.
Podcast host Jack Monson joins Mike McDowell, Certified Facebook Ad Buyer & Business Manager, to discuss Facebook tips for Franchises courtesy of Social Joey.
Mike shares news of Facebook's new Bulletin which can be compared to a blog or newsletter for your franchise brand. How can this new platform help educate team members and customers about your franchise system and the franchise model in general?
If you’re a Multi-Unit owner attending #MUFC in Vegas, please drop us a private message. We would love to invite you to our VIP party with our partners at Celebree School and Kent Franchise Law Group.
Thanks to Social Joey and Franchise Update Media.
Angela Olea, RN, is the CEO and founder of Assisted Living Locators. Today she is sharing trends she’s seeing in both franchising and the senior care space.
Her embrace of change, use of new technology, and partnerships with other types of franchisors is moving the brand forward in this rapidly expanding space.
Thanks to Suttle-Straus, iPost, and Franchise Update Media.
If you’re a Multi-Unit owner attending #MUFC in Vegas, please drop us a private message. We would love to invite to our VIP party with our partners at Celebree School and Kent Franchise Law Group.
The Franchise News Podcast for Wednesday, August 11, 2021.
In the news this week:
Panera Brands, Panera Bread, Niren Chaudhary
Caribou Coffee, John Butcher
Einstein Bros. Bagels, José Alberto Dueñas
Honor
Home Instead
ServiceMaster Brands
Roark Capital
TrueBlue Total House Care, Sean Fiztgerald
HomesRenewed Coalition, Louis Tenenbaum
Pita Pit, Chris Fountain
Foodtastic, Peter Mammas
Beyond Meat
Pizza Hut, Georgeanne Erickson
Thanks to MFV Expositions / International Franchise Expo and Location 3.
MasterMind Minutes with Gary Occhiogrosso
Today’s guest: Scott Deviney, CEO of Chicken Salad Chick
Learn more from Gary at Franchise Growth Solutions
Today’s guest is Ted Asbury, Executive Vice President of Franchise Strategy at Location3.
Ted shares his thoughts on the benefits of cross-functional alignment within the franchisor organization as well as tips for building relationships in the industry and finding the right agency partners for your brand.
Thanks to Citrin-Cooperman, iPost, and Benetrends.
The Franchise News Podcast for Wednesday, August 4, 2021
In the news this week:
The Department of Labor
Matt Haller, International Franchise Association
Service Master Brands, Elane Stock
Two Men and a Truck, Jon Nobis
Church’s Chicken
Loyalty Brands, John Hewitt
Little Medical School
Ruby Tuesday, Jenifer Boyd Harmon
PuroClean, Steve White
Franchise Business Review, Emily George
Starfish SEO & Marketing, Martha Magat
Brand One, Ralph Yarusso
Fuzzy’s Taco Shop, Paul Damico
Hand and Stone Massage and Facial Spa, John Teza
Zaxby's, Alysha Fleming
Buff City Soap, Craig Kessler
Massage Heights, Scott Schubiger, Donald McConnell, Jim Graham
BizCom Associates, Madison Woodruff, Clarissa Rios
Killer Burger, John Dikos
McDonald’s, Manu Steijaert
And many more!
MFV Expositions / International Franchise Expo and Constant Contact.
Matthew Montoya, Channel Enablement and Marketing Manager of Constant Contact joins the show to share current trends in online branding & lead generation for franchises. Now that activity is picking up for many small businesses, are some local owners taking their eye off the marketing ball?
And, is email marketing dead? No, but BAD email marketing IS dead!
Thanks to Benetrends, Suttle-Straus, and Location3.
On Mondays, podcast host Jack Monson joins Mike McDowell, Certified Facebook Ad Buyer & Business Manager, to discuss Facebook tips for Franchises courtesy of Social Joey.
Mike shares multiple items this week including news of Instagram's new affiliate marketing tool for Influencers and how this could also be used for Franchisees. We also discuss Facebook's dynamic ads inside games Virtual Reality platforms!
Also, please join us August 31 – Sept 3 at Caesars Palace in Vegas for the 20th Annual Multi-Unit Franchising Conference!
Here is Jack Monson’s monthly column in Franchise Dictionary Magazine for August, 2021.
And, shout out to Kristen Pechacek, Sherri Fishman, and the International Franchise Association's Marketing & Innovation Committee for their persistence in moving our industry forward!
Best-selling author Stan Phelps is back on Social Geek to talk about his latest project, Pink Goldfish 2.0: Defy Normal and Exploit Imperfection.
Stan shares the concepts behind the "Pink Goldfish" including that our flaws actually make us awesome and help us escape the sea of sameness. We also chat about his "Goldfish Tank" concept and Social Geek's favorite idea, #microweirdness!
Catch Stan and his co-author David Rendall on their road trip across the country including a stop in Chicago on 8/3!
Thanks to Location3, AnswerConnect, and iPost!
MasterMind Minutes with Gary Occhiogrosso
Today’s guest: Steven Montgomery, Founder and CEO of That 1 Painter
Learn more from Gary at Franchise Growth Solutions
The Franchise News Podcast for Wednesday, July 21, 2021:
In the news this week:
Neighborly, Mike Bidwell
Taco Cabana, Yadav Enterprises
Tony Roma's, Ramon Bourgeois
College HUNKS, Nick Friedman
University of Central Florida
Yum! Brands, Scott Catlett
University of Louisville
Portillo Hot Dogs, Michael Osanloo
Fishman PR, Sherri Fishman, Brand Fishman
Accenture, Robert Cresanti
Twist Brands, Nancy Bigley
Senior Helpers, Mari Baxter
Pet Wants, Ed Evans
Handyman Connection, Jake Halbert, Luke Schulte
Captain D's, Bindi Menon
Smalls Sliders, Joe Lewis
Burger King, Ellie Doty, Tom Curtis
Walk-On's Sport Bistreaux, Luke DeRouen
Authority Brands, Jenna Spadaccino
Freddy's, Andrew Thengvall
Mary Coots, Todd Phelps
Neighborly, Ben Gardeen
Thanks to MFV Expositions / International Franchise Expo and Location3
Facebook Franchise Tip of the Week: Protecting Your Franchise BrandOn Mondays, podcast host Jack Monson joins Mike McDowell, Certified Facebook Ad Buyer & Business Manager, to discuss Facebook tips for Franchises courtesy of Social Joey.
Today we're tackling the hot topic of misinformation on social media and how it can affect your brand. Facebook is flagging pages and accounts that it sees as spreading misinformation. Now more than ever, we advise all franchise brands to be aware of what is being shared from Franchisees' pages and even personal profiles!
Also, please join us August 31 – Sept 3 at Caesars Palace in Vegas for the 20th Annual Multi-Unit Franchising Conference!
Here's the latest installment of our conversations about The Culture of Franchising. Joining us today are:
Alesia Visconti, CEO of FranServe, and CEO / Publisher of Franchise Dictionary Magazine
/
Sheila Fischer, Vice President at MFV Expositions
/
Trevor Rappleye, CEO of FranchiseFilming
/
Melani O'Meara, Senior Manager, Administrative Strategy, BDO
/
Join us for a discussion about the culture of each of their brands and thoughts on what makes the culture of Franchising so compelling!
Thanks to Location3, iPost, and Benetrends.
Shout outs today from our guests include #IFE2021,#FranchiseExpoHouston, and Rose Mango.
Here's the fourth episode in our series of conversations about The Culture of Franchising. Joining us today are:
Richard Snow, Vice President, WSFS Bank, Host of the Smart Start Now Podcast, and Chair of The International Franchise Association's Black Franchise Leadership Council
/
Diane Phibbs, EVP and Chief Content Officer, Franchise Update Media
/
Paul Farmer, CEO, Starfish SEO & Marketing
/
Kim Lucey, CEO, Lead Navigators
/
Join us for insights on the culture of each their brands and thoughts on what makes the culture of Franchising so compelling!
Thanks to Constant Contact, Citrin-Cooperman, and Franchise Payments Network
Shout outs today from our guests to the IFA's Diversity Institute, Alesia Visconti, The Multi-Unit Franchising Conference 2021, SERVPRO, and Rosati's Pizza.
MasterMind Minutes with Gary Occhiogrosso
Today’s guest: Grant Marcks
Today's question: Now that we’re emerging from the pandemic, what role do you see Private Equity firms playing in the franchising industry?
Learn more from Gary at Franchise Growth Solutions
Here's another episode in our series of conversations about The Culture of Franchising. Joining us today are:
Scott Greenberg, Author of The Wealthy Franchisee
Pete Baldine, President of The Moran Family of Brands
Amanda House, Account Manager at 919 Marketing
Stan Friedman, Partner at FRM Solutions and ZorForum
Join us for insights on the culture of each their brands and thoughts on what makes the culture of Franchising so compelling!
The Franchise News Podcast for Wednesday, July 7, 2021.
Pictured: Gyros. How do YOU pronounce Gyros?
In the news this week:
Ampex Brands, Au Bon Pain
J. Alexander's
Pirtek USA, Kim Gubera
Tunnel to Towers
Phenix Salon Suites, Gina Rivera, Kevin Davis
LL Cool J
Angela Coté, AC Inc, Paratus
Firehouse Subs, Jay Miller
MFV Expos, Sheila Fischer
Jen Cutillo
Red Lobster, Kelli Valade, Kim Lopdrup
Maple Bear Global Schools, Arno Krug
FirstLight Home Care, Glee McAnanly, Kelley Hill
Scooter's Coffee, Nathan Lester
BizCom Associates, August Anderson
Southeast Franchise Forum
Anne Huntington Sharma is the President of Huntington Learning Center and joins us to share trends she is seeing in education and the franchise space.
Anne also discusses Huntington's locally-focused culture of giving back to community. We also chat about the documentaries on HBO where she's an associate producer including the latest film, "The Art of Making It."
Thanks to Constant Contact, Franchise Payments Network, and AnswerConnect.
Here is Jack Monson’s monthly column in Franchise Dictionary Magazine for July, 2021.
Text version
The Franchise News Podcast for Wednesday, June 30, 2021.
Pictured: Mishka, winner of the #CoPilotPets contest from Pet Supplies Plus and Ziebart.
In the news this week:
Fat Brands, Fatburger, Hurricane Grill & Wings
Global Franchise Group, Great American Cookies, Hotdog on a Stick
Propelled Brands, FASTSIGNS, NerdsToGo, Catherine Monson
Suite Management Franchising
BBQ Holdings, Famous Dave's, Granite City
P.F. Chang's, Damola Adamolekun
Cousins Subs, Justin McCoy
Milwaukee Bucks
Ziebart, Larisa Walega
International Franchise Expo, Sheila Fischer
Fleet Feet, Jason Jabaut
Scenthound, Josh Lyon
Krystal Restaurants, Alice Crowder
Spring-Green Lawn Care, Pet Butler, George Bardenheier
Inspire Brands, John Varughese
SEFF, SoutheastFranchiseForum.com
Zaxby's
Tropical Smoothie Café
Honeybaked Ham
Today Gary Occhiogrosso of Franchise Growth Solutions and the MasterMind Minutes podcast shares trends he's spotting for the second half of the year in franchising and also the restaurant industry.
We also dive into Gary's thoughts about the culture of his business and for the franchise space.
Thanks to Suttle-Straus, Constant Contact, and Franchise Payments Network.
MasterMind Minutes with Gary Occhiogrosso
Today’s guest: Michael Webster
Learn more from Gary at Franchise Growth Solutions
The Franchise News Podcast for Wednesday, June 23, 2021.
In the news this week:
The International Franchise Association, Matthew Haller
Luby's, Nicholas Perkins
Fuddruckers
Wingstop, Thighstop, Charlie Morrison
SPB Hospitality, Logan's Roadhouse
Old Chicago Pizza & Taproom, Jim Mazany
Petland, Joe Watson
Purdue University
SERVPRO, Rick Isaacson
Northern Trust, PGA Tour
SONIC Drive-In
Blaze Pizza, Sonja Tilki
Connect Agency, Tara Lopez
Eulerity, Craig Maron
Best Life Brands, Jennifer LoBianco
Wing Zone, Derek Roback, Dean Sasso
Dunkin', Rafael Acevedo
Batteries Plus, Joe Malmuth
Friendly's, David Ellis, Sylvia Becker
Inspire Brands, Kate Jaspon
Taffer's Tavern, George Barton
RAVE Restaurant Group, Clint Fendley
Pizza Inn, Pie Five Pizza
Ziebart, Tom Acosta, James Trahan
Texas Roadhouse, Regina Tobin
Shipley Do-nuts, Donna Spangler-Josephson
Ruby Tuesday, George Evans, Kathy Buckley
Thanks to Social Joey and iPost
Join Jack Monson and Kristen Pechacek behind the scenes making last minute plans for the upcoming IFA Marketing Workshop. Kirsten and Jack are once again emceeing this virtual event and invite you to listen in on their final planning session. The topics discussed at the workshop are:
Balancing Upper and Lower Funnel Tactics: Brand Building Versus Lead Gen
and
Bringing Brand Loyalty Back
Bonus: along the way, Kirsten shares how her brand, MassageLuxe, is handling both of these!
This virtual workshop is Thursday, June 24 at 2pm EDT. There are NO talking heads or panels of "experts" selling you their solutions. It's 100% peer to peer coaching. Please register now and join us.
On Mondays, podcast host Jack Monson joins Mike McDowell, Certified Facebook Ad Buyer & Business Manager, to discuss Facebook tips for Franchises courtesy of Social Joey.
Today Mike has news and analysis of the announcements at the recent Facebook F8 event. Items include the rollout to all advertisers of Business Suite, more tools available for your Business Page, Instagram Messaging, and the all-new WhatsApp Business and how it can be used for franchises.
Shout out and congratulations to a friend of this podcast, Matt Haller, on being named CEO of The International Franchise Association!
Also, please join us August 31 – Sept 3 at Caesars Palace in Vegas for the 20th Annual Multi-Unit Franchising Conference!
Thanks to AnswerConnect, Franchise Payments Network, and Social Joey!This special episode was recorded in Chicago at one of this year's Franchise Shows organized by National Event Management.
We're on the road again with these friends in the Franchise space:
Emily George of RevLocal
Chris Wilson of Legacy Franchise Ventures
Fernando Meza of Oneupweb
Turner Gaw of North State Bank.
Join us for insights on the culture of each their brands and thoughts on what makes the culture of Franchising so compelling!
The Franchise News Podcast for Wednesday, June 16, 2021.
In the news this week:
National Federation of Independent Business, Bill Dunkelberg
Self Esteem Brands, Strong U, Chuck Runyon
Perkins, Michael Abt
Oxi Fresh, Jonathan Barnett
Chicken Salad Chick, Scott Deviney
CKE Restaurants, Hardeee's, Matthew Wells
Shake Shack, Katherine Fogerty
Pancheros, Joe Gale
H&R Block, Karen Orosco,
Bob Moretti, Roxane Harris
Pieology, Bijan Sami
Spring-Green, Pet Butler, Matt Jevne
MFV Expositions, Riese Rubin
International Franchise Association
Thanks to Social Joey and iPost
MasterMind Minutes with Gary Occhiogrosso
Today’s guest: Adam Chandler, COO and C0-Founder of Eulerity
Learn more from Gary at Franchise Growth Solutions
Here is Jack Monson’s new article in The Multi-Unit Franchisee Report for June 2021.
Text version
Michael Iannuzzi is a partner and the co-leader of the franchise practice at Citrin-Cooperman. Michael shares his thoughts on the importance of the financial statement audit for franchisors and trends he sees for franchising in the second half of this year.
Thanks to Social Joey, Franchise Payments Network, Suttle-Straus, and Oneupweb.
The Franchise News Podcast for Wednesday, June 9, 2021:
In the news this week:
California Assembly Bill 257
International Franchise Association
California Restaurant Association
YUM! Brands, Chris Turner
Dragontail Systems Limited
Pizza Hut, Nicholas Burquier
Consumer Fusion, Brynn Gibbs
Caring.com
Nathan's Famous, James Walker
Arthur Treacher's Fish & Chips
The Junkluggers, Josh Cohen
Papa John's, Caroline Oyler
Fresh Dining Concepts LLC, Luis San Miguel
Catherine Monson
ZIPS Dry Cleaners, Bob Barry
Qdoba, Jim Sullivan
Bloomin' Brands, Danielle Vona
Potbelly, Larry Strain
Back Bear Diner, Chad Corrigan
The Joint Chiropractic Network, Mark Miller
The Franchise Show, FranchiseShowInfo.com
Michael Hyam
BIGGBY Coffee
Rosati's
Thanks to Social Joey and iPost
On Mondays, podcast host Jack Monson joins Mike McDowell, Certified Facebook Ad Buyer & Business Manager, to discuss Facebook tips for Franchises courtesy of Social Joey.
This week, we're discussing Facebook's new hyper-local Neighborhoods function. For Franchise brands and Franchisees, this will allow us to reach people directly in very specific communities, small towns, and neighborhoods. We see this as a great way to get a franchisee's employees involved in engagement.
We think it will be especially powerful for Service Brands and Multi-Unit operators of any concept. And Mike shares a tip on how to use this for Franchise Development!
Thanks to Franchise Dictionary Magazine for your support. Check out the June 2021issue now!
Angela Coté is back on Social Geek to chat about leadership, taking action, and providing value.
We also dive into the end of the talking head panels, either virtual or in-person, and the growth of collaborative peer-to-peer learning. Listen to this conversation and go be awesome.
Thanks to Social Joey, Franchise Payments Network, Citrin-Cooperman, and AnswerConnect.
Hat tip to Marie Forleo #everythingisfigureoutable, Lisa Nichols, and Simon Sinek!
MasterMind Minutes with Gary Occhiogrosso
Today’s guest: Craig Dunaway, President of Penn Station East Coast Subs
Learn more from Gary at Franchise Growth Solutions
If you can listen to Carolyn and Charles Thurston for more than a few minutes and not be inspired and feel good about entrepreneurship, then I’m not sure I can help you!
Carolyn and Charles share how they started Wisdom Senior Care and how they rediscovered their passion for caring for others and building businesses.
We also discuss the new IFA Black Franchise Leadership Council’s mission to educate business owners about many points including financing and funding.
Thanks to Social Joey, Franchise Payments Network, iPost, and Scorpion!
The Franchise News Podcast for Wednesday, May 26, 2021.
In the news this week:
7 - Eleven
Jimmy John's, Sarah Mueth
Right At Home, Brian Petranick
College H.U.N.K.S. Hauling Junk & Moving, Nick Friedman
International Franchise Assocation
MSA Worldwide, Michael Seid
Neighborly, Mary Thompson
Bojangles, Byron Chandler, Jose Costa
Franklin Junction, Rishi Nigam
Massage Heights, Susan Boresow, Shane Evans
Church's Chicken, Russ Sumrall
GNC, Alan Chester
Location3, Vera Shafiq
The Franchise Show, FranchiseShowInfo.com
Zaxby's
Rosati's
Thanks to Social Joey and Oneupweb
On Mondays, podcast host Jack Monson joins Mike McDowell, Certified Facebook Ad Buyer & Business Manager, to discuss Facebook tips for Franchises on Mondays courtesy of Social Joey.
A big challenge for franchise systems right now is staffing! Nearly all local owners are advertising job openings now and struggling to fill the positions needed to take care of customers. Facebook is rolling out Facebook Campus and Mike shares some ideas on how to use this new tool to find new team members as well as reaching 18 - 25 year olds with all messages. Note, this demographic is flooding back to Facebook this year!
This special episode was recorded in Philadelphia at one of this year's excellent Franchise Shows organized by National Event Management.
It's been fantastic to get back on the road with friends in the Franchise space again! Joining us today are Richie Huffmanof Celebree School, Tim McCarthy of Rosati's, Christina Smith of Midtown Chimney Sweeps, and Tim Courtney of PuroClean. Each shares some insight on the culture of their brand and thoughts on what makes the culture of Franchising so compelling.
Thanks to Scorpion, AnswerConnect, and Suttle-Straus
The Franchise News Podcast for Wednesday, May 19, 2021.
In the news this week:
Roark Capital
Nothing Bundt Cake, Kyle Smith
Focus Brands, Kristen Hartman
Auntie Anne's, Jamba
Chick-fil-A
Your Pie, Dave McDougall
IFA, Mike Layman
Save Local Business Act
Shipley Do-Nuts, Clifton Rutledge, Hank Simpson
Sport Clips Haircuts, Allyson Young, Danielle Robinson
World Gym International, Jared Deptula
QDOBA, Shawn Caric
Salsa Fresca, Eric Friedman
Bojangles, Katie Radtke
Dine Brands, Vance Chang, Allison Hall
Jack in the Box, Tony Darden
FAT Brands, Allen Sussman, Ken Kuick, Rob Rosen
The Franchise Show, FranchiseShowInfo.com
Zaxby's
Rosati's
Precision Tune Auto Care
Thanks to Social Joey and iPost
MasterMind Minutes with Gary Occhiogrosso
Today’s guest: Steve Schulze, CEO of Nékter Juice Bar
Today’s question: What are the necessary ingredients to drive a sound digital strategy?
Learn more from Gary at Franchise Growth Solutions
Today we’re Geeking Out over some big changes at Google with Freddy Hunt, Director of SEO and Content Marketing at Oneupweb.
Freddy has some big updates for us about Google’s Page Experience and some tips including focusing on your Core Web Vitals. We’ll also dive into content calendar management for Franchise Brands.
Thanks to Northeast Color, and Benetrends.
Social Joey and Social Geek Radio are proud supporters of The International Franchise Association’s VetFran Program.
Here is the audio version of Jack Monson’s new article in The Multi-Unit Franchisee Report for May 2021.
Text version
Thanks to Franchise Update Media
Adam Long is the President of HomeTeam Inspection Services and today we’re talking about navigating today’s the housing market and franchising trends.
Thanks to Social Joey, Franchise Payments Network, Citrin-Cooperman, and Scorpion!
The Franchise News Podcast for Wednesday, May 12, 2021.
In the news this week:
McDonald's
International Franchise Association, Matt Haller
College HUNKS Hauling Junk and Moving, Nick Friedman
ActionCOACH, Brad Sugars
Vitality Bowls, Tara Gilad
Stellar Brands, Gary Findley
Freddy's Frozen Custard & Steakburgers, Chris Dull
Jack In The Box, Steve Piano, Carlson Choi
BurgerFi, Karl Goodhew, Henry Gonzalez
Buddy’s Home Furnishings, Mitchell Lee
Nation’s Restaurant News, Sam Oches
Subway, Donagh Herlihy
Shake Shack, Diane Neville
Senior Helpers, David Chandler
Celebree School
Honey Baked Ham
PuroClean
The Franchise Show, FranchiseShowInfo.com
Thanks to Social Joey and Benetrends
Liz Solar is a Voice Actor, Writer, Communications Coach, and host of the Embark Podcast.
Today we dig into the current popularity explosion of audio in social media audio apps, trends in voice over work, digital storytelling, and Fake AI voices.
Thanks to Social Joey, Northeast Color, iPost, and Oneupweb.
Podcast host Jack Monson joins Mike McDowell, Certified Facebook Ad Buyer & Business Manager, to discuss Facebook tips for Franchises on Mondays courtesy of Social Joey.
Today we're discussing the rollout of three new audio-focused Facebook tools and features: Facebook Studio, Live Audio Rooms, and Facebook Podcasts. We have some insights and tips for using all of these to promote your brand or local business.
Tom Epstein is the Founder / CEO of Franchise Payments Network and POLN8. Tom is in a unique position in the Franchising space to see actual sales data for a huge number small businesses via his company's technology used by thousands of brands and their individual locations.
We share on data same store sales and average tickets not only comparing this year to last, but also comparing 2021 to 2019. The current trends look fantastic for small biz!
Also, join Social Geek Radio and Social Joey next weekend, May 14 and 15, in Philadelphia at The Franchise Show!
Thanks to National Event Management, AnswerConnect, and Scorpion.
Erik Qualman is a 5 times Bestselling Author and Motivational Speaker. His latest book is called The Focus Project. Today we dive into how we’ve struggled with focus over the past year and what we can do to get it back!
Also, why are we afraid to say NO? And what is your spirit animal when it comes to not saying NO? The squirrel, the Hedgehog, Army Ant, or Chameleon?
Thanks to Social Joey, Northeast Color, iPost, and Oneupweb.
MasterMind Minutes with Gary Occhiogrosso
Today’s guest: Jhoanny Perez , entrepreneur and restauranteur
Today’s question: "What are the Challanges Facing Women of Color in the Restaurnt Industry?"
Learn more from Gary at Franchise Growth Solutions
Here is Jack Monson’s monthly column in Franchise Dictionary Magazine for April, 2021.
Text version
Shelly Sun is the Founder and CEO of BrightStar Care and the former Chair of the International Franchise Association. In the past year, she’s been a leader the healthcare space providing PPE, helping to get industry professionals vaccinated, and still directing Franchising’s direction for the coming years.
Shout out today to David Barr, John Rotche, and more.
Thanks to Social Joey, Franchise Payments Network, Suttle-Straus, and Scorpion!
The Franchise News Podcast for Wednesday, April 28, 2021
In the news this week:
The Small Business Administration
Panera Bread, Chris Correnti
BrightStar Care, Shelly Sun
Stellar Brands, Gary Findley
Taco John's Barry Westrum
Zaxby's, Joel Bulger
FranConnect, Keith Gerson
Club Pilates, Caitlin Tvrdik
Sanvello, Aly Raisman
Little Caesars, Jeremy Vitaro, Glen McIntosh
Goldfish Swim School, Mike Skitzki
9Round Franchising, Jarrod Brooks
The Franchise Show, FranchiseShowInfo.com
Thanks to Social Joey and Benetrends
Helga Andersen is the founder of Danish Reveal, a digital platform for the fashion space with the mission of unlocking the personal power of the women of today.
"Fashion is so much more than clothes; it’s personal power."
Helga shares her story of leaving the pharmaceutical industry to become an entrepreneur. She also shares advice for women who are thinking of making a move, including defining your value proposition, discovering what you can contribute and why, and learning from mistakes.
Thanks to iPost, Northeast Color, and Oneupweb.
Podcast host Jack Monson joins Mike McDowell, Certified Facebook Ad Buyer & Business Manager, to discuss Facebook tips for Franchises each Monday, courtesy of Social Joey.
Today is D-Day for Facebook on Apple devices!
Apple is officially changing everything today, with some ads getting shut off and many Pixels dropping their reporting data. Facebook has shared with Mike a list of things to watch out for including: Interest sizes and audience sizes greatly changing todayCampaign results are now moved from 28-day to 7-day dataWeb events and custom conversions are now limitedMore updates and restrictions on ad set variations, app events, and campaign creation And we will see all of you May 7-8 at Franchise Expo Nashville with MFV Expos!
Shannon Wilburn, CFE, is the Co-founder and CEO of Just Between Friends Franchise Systems, Inc., North America’s leading pop-up children’s and maternity consignment sale. Just Between Friends has 150+ franchises in 32 states. Each franchise hosts two or more seasonal sales a year in their community. JBF was founded on the idea that everyone deserves to feel good about providing well for their families. JBF was named to Forbes “Top Ten Franchises in America” for 3 years in a row and has been named in the top franchises for franchisee satisfaction by Franchise Business Review for the last 14 years. JBF has also been named to the list of “Top Franchises for Women,” “Top Ten Home-based Franchises for Stay-at-home Moms” and “Best of the Best Low-Cost Franchises by Franchise Business Review for a fourth year. Interviewed by Michelle Rowan, President, Franchise Business Review.
Today we’re talking about marketing and branding inside a franchise location with Pamela Ross, Senior Manager of New School Openings at School of Rock and Derrick Ableman, Marketing Manager of Northeast Color.
How do the colors, textures, and decor create the right vibes and brand consistency? How did the pandemic change the interior designs? And, what does it mean to be Environmental Marketers?
Thanks to Franchise Payments Network, POLN8, AnswerConnect, and Scorpion!
The Franchise News Podcast for Wednesday, April 21, 2021.
In the news this week:
The PRO Act
Domino's, Dennis Maloney
Nuro
Scorpion, Daniel Street
Mikel Chertudi, Raj Ramanan, Azim Nagree
Duck Donuts, Russ DiGilio
Lapels Dry Cleaning
Martinizing Dry Cleaning
Assisted Living Locators, Angela Olea
Franchise Business Review, Michelle Rowan
FOCUS Brands, Guillermo Cremer, Joe Guith
Jack in the Box, Dustin Thompson
Zaxby's, Brenda Trickey
Hilton, Colette, Baruth
Christian Brothers Automotive Corporation, Miss Wright
Tint World Automotive, Kelly Wruck
Streamline Brands, Ashely Mitchell
Blaze Pizza, Brad Reynolds
Little Caesars, Erin Martin
Eat The Frog Fitness
Zeeks Pizza
The Franchise Show, FranchiseShowInfo.com
Thanks to Social Joey and Benetrends
Ordering food from restaurants via apps has gone through a revolution in the past year. Stephen Gladney (the Sales Nerd) and Justin Barber (the Tech Nerd), co-founders of a fantastic new technology called OrderNerd join us today to share trends on third party delivery, ghost kitchens, and consumer data.
Thanks to Northeast Color, iPost, and Oneupweb
MasterMind Minutes with Gary Occhiogrosso
Today’s guest: Eric Gagnon, Co-Founder and President of We Sell Restaurants
Today’s question: What should buyers look for when purchasing an existing business?
Kevin Wilson is the CEO of Buzz Franchise Brands which includes the Pool Scouts, Home Clean Heroes, and British Swim School.
Kevin shares trends he’s seeing for home service brands, business opportunities for corporate refugees this year, and what it means to be Amazon-proof.
Thanks to Social Joey, Citrin-Cooperman, and Scorpion!
Today we're taking another look at e-mail marketing with industry veteran Andrew Kordek of iPost. Andrew geeks outs about e-mail challenges and trends including unique content, segmentation, and dealing with fragmentation for local franchisees.
Be sure to catch the Social Joey crew May 7 - 8 at Franchise Expo Nashville with MFV Expositions!
Thanks to Scorpion, and Suttle-Straus.
The Franchise News Podcast for Wednesday, April 7, 2021
In the news this week:
Chick-fil-A, Dan Cathy
Pizza Hut, Nicolas Burquier
Firehouse Subs, Don Fox
Moran Family of Brands, Pete Baldine
Turbo Tint, Greg Goodman
Xponential Fitness, Anthony Geisler
Jersey Mike's Subs, Peter Cancro
Pizza Hut, Lynne Broad
Zaxby's, Mike Nettles
Potbelly, Scott Swayne
Floyd's 99 Barbershop, Phil Horvath
MRI Network, Emily Phair
Connect Agency, Jason Jacquot
Sport Clips Haircuts, Edward Logan
Robert Cresanti
International Franchise Association
Wanda Williams, Yum! Brands
Marcus Banks, Wyndham Hotels & Resorts
Greg Flynn, Flynn Holdings
James Holthouser, FOCUS Brands
Kenny Thompson, PepsiCo
Earsa Jackson, Clark Hill Strasburger
Jay Duke, BDO
The Franchise Show, FranchiseShowInfo.com
Thanks to Social Joey and Oneupweb
MasterMind Minutes with Gary Occhiogrosso
Today’s guest: Mickie Kennedy, Founder of eReleases
Today’s question: Why Use Press Releases for Your Business?
Kristen Pechacek is the Chief Growth Officer at MassageLuxe and joins Jack for a preview of a valuable upcoming event for all Marketing Pros in the Franchise space.
The International Franchise Association is hosting a Marketing Workshop on April 27th at 2pm EDT. We will gather as a group for some networking, then break into smaller workgroups to discuss our challenges and share solutions in the areas of:
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Optimizing Digital Marketing to Generate Consumer Interest, Foot Traffic, and Revenue
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Deploying Social and Digital Marketing Content Calendars Within a Franchise System
This event is FREE for all current IFA members! But space is limited, so please register today at:
https://community.franchise.org/webinar/ifas-marketing-innovation-committee-virtual-workshop
Thanks to Social Joey, Northeast Color, AnswerConnect, and Scorpion
This is the Audio version Jack Monson’s monthly column in Franchise Dictionary Magazine for April, 2021.
Here's the text version:
https://franchisedictionarymagazine.com
The Franchise News Podcast for Wednesday, March 31, 2021.
In the news this week:
President Joe Biden
The International Franchise Association
Propelled Brands, Catherine Monson
FASTSIGNS, NerdsToGo
Yum! Brands, Tictuk, Clay Johnson
Saladworks, WoWorks
The Simple Greek, Kelly Roddy
Marcus Lemonis, The Profit
Orangetheory Fitness, Ellen Latham
Texas Roadhouse, Jerry Morgan
Self Esteem Brands, Kaley Rohlinger
Volofit, Kory Angelin
Jabz, Erin Seaboyer
Church's Chicken, Gregg Gallagher, Cinthia Nerhing-Salm
Pancheros Mexican Grill, Ryan Murrin
McDonald's, Desiree Ralls- Morrison
Red Robin, Darla Morse
Eulerity, Jake Fishman
Northeast Color, Katie Bono
Scoop Soldiers, Scott Oaks
The Franchise Show, FranchiseShowInfo.com
Kristen Pechacek
Thanks to Social Joey and iPost.
Podcast host Jack Monson joins Mike McDowell, Certified Facebook Ad Buyer & Business Manager, to discuss Facebook tips for Franchises each Monday, courtesy of Social Joey.
Today Mike shares the benefits of using Facebook’s Offline Events to prove what purchases can be attributed to the Facebook ads your customers saw. A very small percentage of franchises and small business owners are using this method of tracking a return on ad spend. Mike shares the best practices and how to set up this valuable marketing tool.
Shout out today to the International Franchise Association and Kristen Pechacek. Please save the date April 27 for an IFA Marketing Workshop hosted by Kristen and Jack Monson. Details and registration soon at franchise.org
And we will see all of you May 7-8 in at Franchise Expo Nashville with MFV Expos!
Today we’re speaking with Michael Shapiro, founder and CEO of TapInto. Michael is in the center of where local news + marketing + franchising meet. TapInto is a local media network with 85 franchise locations that fills the void left by the lack of local news outlets and provides marketing opportunities for other small businesses.
Thanks to Northeast Color, Suttle-Straus, and Scorpion.
Today’s guest is Harrison Gross, CEO of Smart Eyewear company, Lucyd! Harrison chats about this emerging category, the rise of Audio Branding, and the power of audio for SMBs & Franchises.
Thanks to Social Joey, iPost, Oneupweb, and Northeast Color.
MasterMind Minutes with Gary Occhiogrosso
Today’s guest: Devin Miller, Founder and CEO of Miller IP Law
Today’s question: How do startups protect their intellectual property?
Reach Devin here
Jodi Krangle is a Voice Over Actor, Audio Branding expert, and host of one of our favorite new podcasts, the Audio Branding Podcast. Jodi and Jack discuss everything about sound for brands including podcasts, voice activated devices, sonic logos, and more.
Thanks to Social Joey, iPost, AnswerConnect, and Scorpion!
The Franchise News Podcast for Wednesday, March 17, 2021
In the news this week:
The PRO Act
International Franchise Association, Matt Haller
Dunkin Brands, Kari McHugh
Hilton, Frank Passanante
Subway
Xponential Fitness, Sarah Luna
Dannon Yogurt
Corner Bakery, Donna Josephson
East Coast Wings + Grill, Sam Ballas
Campbell Soup
Domino's, Frank Garrido
H&R Block, Karisa Booker, Mark Darling
Scott Runkel, Ryan Weber
Retro Fitness, Mark Andrews
Honey Baked Ham, Jim Dinkins
Penn Station East Coast Subs, Mike Bradford
Burger King, Tom Curtis
Pizza Hut
Topgolf, Artie Starrs
The Franchise Show, FranchiseShowInfo.com
Thanks to Social Joey and Oneupweb.
Podcast host Jack Monson joins Mike McDowell, Certified Facebook Ad Buyer & Business Manager, to discuss Facebook tips for Franchises each Monday, courtesy of Social Joey.
Last week Facebook rolled out some tools and options to limit the negative effects of the coming changes to your audience tracking. The Conversions API does not rely on Cookies from users' browsers, but on your own first party data from the server level where your brand's website is hosted. Mike shares where you can find the resource center on Facebook to get your Conversions API and get it configured today!
And Jack and Mike will be LIVE at with MFV Expositions at #FranchiseExpoNashville May 7 and 8! We'll be podcasting and chatting with Franchisors about marketing challenges and solutions. If you’re coming to Nashville, please let us know.
Megan Allen, Market President, FranNet Colorado, got her first taste of franchising in college, when she helped her father grow a franchise that leased equipment for property-improvement plans. Later, Allen joined Colorado-based doggie daycare franchise Camp Bow Wow, where she started as the Director of Strategic Development before working her way up to the role of Chief Operations Officer.
After leaving Camp Bow Wow, Allen started her own franchise consultancy, FranPromise, where she leveraged her experience in the industry to help other entrepreneurs find the right franchise opportunities that aligned with their goals, skillets and values.
Now, after running her own independent franchise consultancy in Denver for more than six years, Allen has joined forces with FranNet, a franchise consulting firm with locations across the U.S. and Canada. She is excited to round out her career, becoming a Franchisee herself, with the FranNet team and helping support and grow her clients by helping them fulfill their own business ownership dreams.
Interviewed by Liane Caruso, CFE, franchise marketing consultant with helloCMO.
Brian Schnell is a Partner and Chair of Franchise Practice at Faegre Drinker.
Brian is passionate about franchising, representing franchisors from across the U.S. and abroad. Brian has devoted more than 30 years to finding solutions and approaches for his clients on their challenges and opportunities. Brian counsels both emerging and mature franchisors worldwide and has experience in dozens of industries where franchising plays a key role.
Brian did his undergrad work at the Carleton College, cum laude and received his Juris Doctor, at the University of North Dakota school of law with distinction, Order of the Coif.
Brian served as the COO and Chief Legal Officer during 2012 for one of the country's leading health care franchisors. During his time in this role he led the company's field operations team and the franchise administration and legal groups.
Interviewed by Emma Dickison, CFE, CEO and President of Home Helpers Home Care.
Clarissa Windham-Bradstock is the CEO of Any Lab Test Now. Clarissa has served as a Vice President of Client Services, COO, Vice President of Operations and CEO of both private and publicly held organizations. She has extensive experience with healthcare related organizations focused on physicians, insurance carriers, nursing professionals and dental practices. Clarissa served as COO for Any Test Franchising since 2007, and was appointed to the position of CEO in April, 2014. Clarissa is very involved in the franchise community as Chair Emeritus for the Southeast Franchise Forum, and on the Leadership Committee for the IFA Women Franchise Network, Atlanta Chapter.
Interviewed by Michelle Rowan, President, Franchise Business Review.
Today we’re speaking with Krishea Holloway, President and CEO of Curves North America and Oceana.
Krishea shares how innovations at Curves kept the brand going – and growing – through the past year as well as trends she’s seeing for franchising and the fitness industry for this year.
Thanks to Franchise Payments Network, POLN8, Suttle-Straus, and Scorpion.
Here’s Jack Monson’s monthly column in Franchise Dictionary Magazine for March, 2021.
Text version: Reaching Out Through Social Media
Here's Jack Monson's monthly column in Franchise Dictionary Magazine for February, 2021.
Text version: The Official Music Genre of Franchising: Jazz
The Franchise News Podcast for Wednesday, March 10, 2021.
In the news this week:
Code Wiz, Ruth Agbaji
Tutor Doctor, Frank Milner
TSCP, Bob Dunn
Freddy's
Loyalty Brands, John Hewitt
Zoomin Groomin
Travel Centers of America, Quaker Steak & Lube
Weed Man, Mosquito Hero, Jenifer Lemcke
White Castle, Lisa Ingram
PuroClean, Steve White, Mark W Davis
VetFran
Neighborly, Roger Chacko
Golden Chick, Beth Carr
Woodcraft Supply, Andrew Bondi
Wendy's, Dr Beverly Stallings Johnson
BurgerFi, Loren Brown
KBP Investments, Yum! Brands, Heather Neary
Franchise Expo Dallas
Russo's New York Pizzeria
Zaxby's
Office Pride
Curves, Krishea Holloway
The Franchise Show, FranchiseShowInfo.com
Thanks to Social Joey and Benetrends.
Podcast host Jack Monson joins Mike McDowell, Certified Facebook Ad Buyer & Business Manager, to discuss Facebook tips for Franchises each Monday, courtesy of Social Joey.
Today we’re discussing some data Facebook released in partnership with HBO and other TV providers. Mike shares tips on scheduling your Facebook ads to basically replace those TV ads when viewers reach for their phones during their favorite shows. Using this method, you can reach a show’s top audience for pennies on the dollar of what the ineffective TV advertisers are paying!
And we will be LIVE at with MFV Expositions at #FranchiseExpoNashville May 7 and 8 (Note new dates)! We'll be podcasting and chatting with Franchisors about marketing challenges and solutions! If you’re coming to Nashville, please let us know!
MasterMind Minutes with Gary Occhiogrosso
Today’s guest: Michael Iannuzzi, Partner at Citrin-Cooperman
Today’s question: What’s the latest update in revenue reporting for Franchises?
The Franchise News Podcast for Wednesday, March 3, 2021.
In the news this week:
The State of Texas, Governor Greg Abbott
US Department of Labor
Joint Employer
PRO Act
Yogi Bear's Jellystone Park, Trent Hershenson
Beyond Meat
McDonald's
Yum! Brands, Chris Turner
Jabz, Danielle Scott
Culver's, Alison Wedig
ADP, Joe DeSilva
Franchise Filming, Trevor Rappleye
Culver's, Rick Silva
Rascal House, Matthew Phillips
CertaPro Painters, Stephen Kuhn
Roy Rogers Restaurants, Gregg Koffler
BurgerFi, Martha Stewart
Franchise Expo Nashville
National Restaurant Association
The Franchise Show, FranchiseShowInfo.com
Thanks to Social Joey and Benetrends.
Podcast host Jack Monson joins Mike McDowell, Certified Facebook Ad Buyer & Business Manager, to discuss Facebook tips for Franchises each week, courtesy of Social Joey.
We’ve shared a lot of tips lately about Facebook targeting but today we’re rolling back to some tips on creative, media types, and ads options. Mike shares the latest on how and when to best use static images, videos, or carousel ads.
Thanks to Franchise Dictionary Magazine for your support. Check out Jack's column in the new March issue today!
And we will be LIVE at with MFV Expositions at #FranchiseExpoNashville May 6 and 7 podcasting and chatting with Franchisors about marketing challenges and solutions! If you’re coming to Nashville, please let us know!
Dr Lisa Brock is an experienced academic leader and scholar-activist. She’s now consulting with brands on diversity, equity, and inclusion.
Dr Brock joins us to share what many brands are doing right, where they need improvement, and how they can start making a change today.
Thanks to Social Joey, iPost, Oneupweb, and Northeast Color.
Shout-outs today to our friends at BIGGBY Coffee, OneBiggIslandInSpace.com, and GRINDTheBook.com!
The Franchise News Podcast for Wednesday, February 24, 2021:
In the news this week:
Tide Cleaners, Alex Perez
Inspire Brands, Alliance Kitchen
Bloomin' Brands, Tender Shack, David Deno
Authority Brands, DoodyCalls
Jersey Mike's Subs, Rich Hope
IHOP, Kieran Donahue
BurgerFi, Jim Esposito
BoxUnion, TITLE Boxing Club, Justin Ghadery
Subway, Steve Rafferty
Little Caesars, Paula Vissing
Scooter's Coffee, Matthew Sawicki
BizCom, Nicole Traycoff
Konnect Agency, Amanda Bialek
FranFund, Carly Lywood
Marriott International, Anthony Capuano, Stephanie Linnartz
The Franchise Show, FranchiseShowInfo.com
BIGGBY Coffee
Zaxby's
Little Caesars
Dr Lisa Brock
Thanks to The Franchise Show, Social Joey, and Benetrends.
Your Facebook ads may be performing well, but changes about one week ago in the standard attribution window might make your views, clicks, and conversions look lower than they actually are.
Podcast host Jack Monson joins Mike McDowell, Certified Facebook Ad Buyer & Business Manager, to discuss Facebook tips for Franchises each week, courtesy of Social Joey.
Today Mike shares advice on how to adjust the attribution window on your old ads as well as building a formula to accurately compare your past and current conversion data.
And we will be LIVE at with MFV Expositions at #FranchiseExpoNashville May 6 and 7 podcasting and chatting with Franchisors about marketing challenges and solutions! If you’re coming to Nashville, please let us know!
Amanda Dempsey of Kent Franchise Law is producing a series of interviews with people in Franchising. So today we’re flipping the script and she’s interviewing the interviewer to learn more about our team at Social Joey and the Social Geek Radio podcasts.
We’ll chat about trends in Podcasting, Content Marketing, and giving away free content to help brands.
Thanks to Franchise Payments Network, POLN8, iPost, and Oneupweb.
The Franchise News Podcast for Wednesday, February 17, 2021:
In the news this week:
The International Franchise Association
Carolyn Thurston, Wisdom Senior Care
Ama Romaine, G6 Hospitality
Daniel Halpern, Jackmont Hospitality
Dennis R. Maple, Goddard Systems, Inc.
Jeff Sopp, Kensington Hill Partners
Clarissa Bradstock, Any Lab Test Now Franchising, Inc
Really, Ryan Schneider
Coldwell Banker, CENTURY 21, ERA, Sotheby's
WellBizz Brands, Drybar, Jeremy Morgan
Zaxby's, Zach McLeroy, Joel Bulger
IHOP, Jay Johns
Taco John's, Richard Bundy
Freddy's, Julie Davis
GNC, Josh Burris, Cam Lawrence
UFC GYM, Adam Sedlack
Clean Juice, freeboot nails, Dave Cuff
Express Employment Professionals, Kenny Reinbold, Michael Smith
Office Pride
Celebree School
Rosati's
Kent Franchise Law, Amanda Dempsey
Thanks to The Franchise Show, Social Joey, and Benetrends.
Is this a good year to open a business? Yes. Yes, it is!
Mike McFall is the Co-CEO of BIGGBY Coffee and the author of GRIND: A No Bullshit Approach to Take Your Business from Concept to Cashflow.
Mike joins podcast host Jack Monson to kick off a series of videos and webinars to coach potential new business owners in what will be the best time in a generation to start a new business.
Thanks to Suttle-Straus and Northeast Color.
If you would like to chat with Mike on an upcoming live video or webinar to discuss your potential business ideas, please comment below or send an email to jack@socialgeekradio.com
Podcast host Jack Monson joins Mike McDowell, Certified Facebook Ad Buyer & Business Manager, to discuss Facebook tips for Franchises each week, courtesy of Social Joey.
Facebook announced last Wednesday a new limit on political conversations and posts. This means that there’s going to be a big void in some consumers’ newsfeeds! What kinds of relevant, hyper-local community news can your franchise locations share to fill that void?
Shout out to Ben’s Soft Pretzels, Gary Vee, and the IFA!
And, thanks to MFV Expositions / Franchise Expo Nashville.
Need help with Facebook for your Franchise system? Check out SocialJoey.com!
Melissa Berrios is the founder of Virtualmente Libre and is the host of the Virtualmente Libre podcast. She works with entrepreneurs to elevate their online presence.
Melissa shares ideas for entrepreneurs building their brands on Instagram including teaching, inspiring, and convincing people how you can help them.
Thanks to Social Joey, Franchise Payments Network, POLN8, iPost, and Photofy.
The Franchise News Podcast for Wednesday, February 10, 2021.
In the news this week:
Wage Increase Fairness Act
PRO Act
Chicken Salad Chick, Scott Deviney
Home Instead, Jessie Brumbach
Realty ONE Group, Kuba Jewgieniew
White Castle, Jamie Richardson
USA Luge
Wild Birds Unlimited, Jim Carpenter
JINYA Ramen Bar, Mike LaRue
Tropical Smoothie Café, Cheryl Fletcher
Choice Hotels, Odette Brown, Glenn Gordon, Gary Mills
Blaze Pizza, Chris Demery
Thanks to The Franchise Show, Social Joey, and Benetrends.
Is your restaurant brand providing Hospitality or merely serving food? What are you doing differently from your competitors?
Today’s guest is Dawn Abbamondi, Director, Marketing & Brand Development at SMB Franchise Advisors. Dawn shares her marketing and branding ideas on how restaurant brands and small business owners can make customers feel valued during and after the lockdown.
Thanks Northeast Color, MFV Expositions, and Citrin Cooperman.
Podcast host Jack Monson joins Mike McDowell, Certified Facebook Ad Buyer & Business Manager, to discuss Facebook tips for Franchises each week, courtesy of Social Joey.
Mike has big roundup today on:
*Instagram integrations
*Changes for your app’s ads
*The new SDK
*Facebook Pixel updates
*More on iOS 14’s effect on your ads
*And the potential future for OTT ads from Apple / Facebook.
Need help with Facebook for your Franchise system? Check out SocialJoey.com!
Thanks AnswerConnect for your support!
Michael Hyam is the North American Show Manager with National Event Management. Their Franchise Shows are back and will be in-person throughout 2021!
Michael shares the great results from their first event since the pandemic late last year and what lead to the decision to move forward with more shows this year. We’ll discuss safety measures in place to keep exhibitors and attendees safe as well as the calendar of upcoming expos where franchise brands can meet great candidates in-person.
If your brand is interested in exhibiting in DC, Dallas, Chicago, and beyond, contact Michael at Michael@nationalevent.com or 646-694-9665
Thanks to Social Joey, Franchise Payments Network, POLN8, Netsertive, and Photofy.
The Franchise News Podcast for Wednesday, February 3, 2021.
In the news this week:
The Raise the Wage Act of 2021
The National Restaurant Association, Sean Kennedy
Checkers Drive-In, Frances Allen
School of Rock, Rob Price
Century 21 Real Estate, Michael Miedler
Pizza Hut
McDonald's
Taco John's, Barry Westrum
Color Me Mine, DeBow Alexander Padgett
Jack In The Box, Ryan Ostrom
Yum! Brands, Tracy Skeans
HomeWell Franchising, Matt Balducci
Mathnasium Learning Centers, Shant Assarian
City Wide Franchise, David Braun
Thanks to The Franchise Show, Social Joey, and Benetrends.
Lauren Fernandez is the Principal of The Fernandez Company and the founder of a new venture launching this week, Full Course! Lauren shares trends in the restaurant industry and her thoughts on:
Why do restaurants fail, outside of the pandemic lockdown?
Why don’t some concepts grow past 2 units?
Where is the industry going post-pandemic with delivery, ghost kitchens, and meal kits?
And how can restaurant brands bring back true HOSPITALITY to the food business?
Thanks Suttle-Straus, MFV / Franchise Expo Nashville, and Northeast Color.
Podcast host Jack Monson joins Mike McDowell, Certified Facebook Ad Buyer & Business Manager, to discuss Facebook tips for Franchises each week, courtesy of Social Joey.
Stop worrying about gaming “the algorithm” – success on the Facebook Newsfeed is all about how engaging your content is, not for everyone, but for specific individuals in your community.
We’ll talk about the layers of checkpoints in Facebook’s levels of machine learning, and how every consumer’s experience is now customized. Think about what YOUR customers want that will lead them to more engagement and ultimately a purchase! We’ll also share the strategy of testing content types as organic posts and using those results to dictate your paid strategy.
Need help with Facebook for your Franchise system? Check out SocialJoey.com!
Shout out to Franchise Dictionary Magazine – check out the new February issue today!
Iric Wexler is the Chief Development Officer at Premium Service Brands and shares trends he’s seeing in franchising including: The high demand for home services continuing through another year of more stay-at-home More consolidation and leveraging the efficiencies of families of brandsVirtual discovery days becoming the norm! And why does it seem that the best franchise executives started out as servers and bartenders?!?
Shout out to Kids Lift and to Paul Flick!
Thanks to Social Joey, Franchise Payments Network, POLN8, Netsertive, and Photofy.
The Franchise News Podcast for Wednesday, January 27, 2021.
In the news this week:
National Restaurant Association, Hudson Riehle
At Home Eldercare, Gavin Densmore
Loyalty Brands, John Hewitt
Sentinel Capital Partners
Pet Supplies Plus
The Franchise Group, Inc
Sport Clips Haircuts, Gordon Logan
Veterans of Foreign Wars
Visiting Angels, Larry Meigs
Entrepreneur
Valvoline Oil Change
FASTSIGNS
Kumon Math and Reading Centers
Goosehead Insurance
Pearle Vision
Budget Blinds
Hapton by Hilton
SERVPRO
Planet Fitness
Pet Supplies Plus
Cruise Planners
7-11
UPS Store
UBreakifix
919 Marketing, Amanda House
Penn Station East Coast Subs, Ammy Harrison
Domino's Pizza, Sarah Barron, Simon Wallis
Premium Service Brands, Iric Wexler
Thanks to The Franchise Show, Social Joey, and Benetrends.
Podcast host Jack Monson joins Mike McDowell, Certified Facebook Ad Buyer & Business Manager, to discuss Facebook tips for Franchises each week, courtesy of Social Joey.
Today we’re discussing how Dynamic Ads on Facebook can be a game changer in Real Estate. Agents and offices can use this format to not only bundle multiple listings into one helpful ad, but also allow Facebook’s intelligence to show appropriate properties to the best potential buyers. It’s especially helpful in some of the recently restrictive categories like housing, employment, and franchising.
Need help with Facebook for your Real Estate Marketing? Check out SocialJoey.com!
Thanks AnswerConnect for your support!
Connie Hill-Johnson has spent the past decade helping seniors remain independent and safe in their own home environment. As an adult caregiver herself, she is passionate about helping other adult caregivers, or as some may refer to them as the "sandwich generation" manage the many challenges which come with the aging process. Connie started the business after the death of her father and recognizing the need for quality homecare. She has shared with many the challenges and rewards of being a female business owner and managing a staff of over 70 employees.
Her desire is to share her personal experience as an entrepreneur and how she has grown her business from its inception. She also is committed to professionally assisting those who are attempting to navigate the senior care arena as they make decisions regarding both their own and their loved ones long term care future.
Interviewed by Katherine LeBlanc, Chief Marketing Officer at Painting with a Twist.
Mary Mills brings a wide range of Marketing expertise and entrepreneur understanding to her role as Vice President of Marketing at College Hunks Hauling Junk & Moving.
In her role as Vice President of Marketing at College Hunks Hauling Junk & Moving, she is responsible for developing comprehensive impactful programs that drive growth & revenues. Her focus is on driving leads to each franchise location while providing training, ongoing strategy and improved implementation across all channels. Previously, at United Franchise Group, she was responsible for the marketing programs of existing brands such as Signarama, Transworld, and Fully Promoted and was responsible for launching new brands such as VentureX and Jon Smith Subs. Before that, Mary experienced life as a entrepreneur herself, owning her own Marketing Company. Prior to that, she was a Broadcast Journalist serving as a reporter, producer, anchor and news executive. Her expertise has been recognized in the franchise industry and in the broader business community where she received awards, accolades, and invitations to speak and share her knowledge.
Interviewed by Katherine LeBlanc, Chief Marketing Officer at Painting with a Twist.
Paul Farmer, CEO of Starfish SEO & Marketing and Jack Monson, CRO of Social Joey are speaking this week at #believeinmusic week with the presentation “Strategies to Maximize Google My Business.”
Today we’ll share:
The kind of content that works best on GMB
Best practices for Google Reviews management
A preview of changes in the Google algorithm coming up in May 2021, and why having your GMB information in shape will be critical.
Shout out to The NAMM Show, In-N-Out Burger, and kings of customer service in the music business, Sweetwater!
Thanks to Franchise Payments Network, POLN8, Netsertive, and Photofy.
The Franchise News Podcast for Wednesday, January 20, 2021:
In the news this week:
JAN-PRO
Amici Parters, Craig Erlich
Friendly's
Inspection Boys
Loyalty Brands, John Hewitt
FranConnect, Gabby Wong
FranchiseBlast
Driven Brands
Christian Brothers Automotive, Donnie Carr
TrueBlue Total House Care, Greg Haskett
Marco's Pizza, Tony Libardi
College HUNKS Hauling Junk & Moving, Roman Cowan
Long John Silver's, Blain Shortreed
Luna Grill, Steve Holliday
9Round Franchising, Timothy Walker
Ziebart, Jason Case
Pizza Factory, Rob Searfus
CareerPlug, Jenny Leman, Clint Smith
Mike McFall
GRINDTheBook.com,
Thanks to Benetrends, Social Joey, and Biggby Coffee
Heather Hudson, COO and Co-Founder of 9Round, has been with the brand since its founding in 2008. She is a mom of two, black belt holder and fitness competitor. Heather grew up with a passion for fitness and overall wellness, but after having two children, she found herself needing more results out of her exercise program, which she discovered through kickboxing. Heather is a huge advocate for women in fitness, and through 9Round, she has been able to take her passion for fitness and support women every day across the brand's 800 locations around the world. Heather's fondness for helping others doesn't stop in the gym. She is also extremely dedicated to helping the 9Round franchisees reach their financial goals. Heather supports the franchising company with a strong focus on communications to owners, marketing, and the development of scalable systems for the 9Round owners. She sets high standards for herself and the 9Round company, and she offers support to the franchisees at every level.
Interviewed by Cassidy Ford, Account Director at FRM Solutions.
Podcast host Jack Monson joins Mike McDowell, Certified Facebook Ad Buyer & Business Manager, to discuss Facebook tips for Franchises each week, courtesy of Social Joey.
Today Mike shares best practices for using Lead Ads on Facebook.
Why may Lead Ads be a better choice for your franchise brand’s advertising?
What are the best ways to set up the ads and form fields?
How does the tracking, analytics, and CRM integration work with these leads?
How does the CPL compare with other Facebook ads?
Shout out to Zapier and Kustomer!
Need help with Facebook for your Franchise system? Check out SocialJoey.com!
Thanks AnswerConnect for your support!
Joining us again today is Eric Schecterman, chief development officer at Benetrends Financial. Eric breaks down parts of the new stimulus package for franchisees and NEW business owners including: Increased guarantees and less risk for lenders,Six months of principal and interest paid by the SBASBA fees waived
Learn more and connect with Eric at Benterends.com
Thanks to Social Joey, Franchise Payments Network, POLN8, Netsertive, and Photofy.
The Franchise News Podcast for Wednesday, January 13, 2020:
In the news this week:
BoxUnion
Title Boxing Club, Brooke Budke
Neighborly, Mike Bidwell
Precision Door Service
Red Robin, Paul Murphy III
Lynn Schweinfurth
Donato's Pizza
Take 5 Oil Change
Chipotle Mexican Grill
Corner Bakery, Donna Josephson
Yelp, Akhil Kuduvalli
Inspire Brands, Michael Haley
Edible, Carey Malloy
9Round Franchising, Timothy Walker
Restoration 1, Tom Gissler
bluefrog, Mike Mushinski
Hamer & Nails, Aaron Meyer
onebiggislandinspace.com
Thanks to Benetrends, Social Joey, and Biggby Coffee
Podcast host Jack Monson joins Mike McDowell, Certified Facebook Ad Buyer & Business Manager, to discuss Facebook tips for Franchises each week, courtesy of Social Joey.
Big Changes this Week! Facebook is rolling out massive changes to Business Pages. If you are marketing a Franchise, brand, or small business, you need hear the tips Mike is sharing. Including:
“Likes” going away
The increased value of helpful, relevant content
Cross-posting changes for Facebook + Instagram
Business Page Newsfeeds with a strategy for franchise brands reaching potential conversions
New Page Roles for your team and agencies
Changes for Marketplace, Reviews, and Check-ins
And much more!
Need help with Facebook for your Franchise system? Check out SocialJoey.com!
Social Joey and Social Geek Radio are proud supporters of The International Franchise Association's VetFran program. Learn more at VetFran.org
Today, it’s the return of “Johnny Franchise”!
John Francis shares his vision of what sectors and areas of Franchising will grow in 2021.
Also, what does a guy who speaks live to franchise groups every week do when in-person events get shut down? John explains his new Franchise Lifecycle Program for brands and operators. Connect with John at JohnnyFanchise.com
Thanks to Social Joey, Franchise Payments Network, POLN8, Netsertive, and Photofy.
The Franchise News Podcast for Wednesday, January 6, 2020
In the news this week:
Capriotti's, Ashley Morris
Wing Zone
Home Franchise Concepts, Heidi Morrissey
Kitchen Tune-Up
Saladworks
Woworks
Garbanzo Mediterranean Fresh
Frutta Bowls
Rent-A-Center, Mitch Fadel
Acima
Pet Supplies Plus, Nick Russo
Pet Valu
Express Employment Professionals, Steve Scully, Keith McFall
Stretch Zone, Tony Zaccario
Filta, Andrea Cook
Potbelly, Adiya Dixon
Dickey's Barbecue Pit, Carissa De Santi
Planet Fitness, Bill Bode
SpeedPro, Danielle Yuthas
Focus Brands, Melissa Smith
McAlister's Deli, Danielle Porto Parra
Auntie Anne's, Cynthia Liu, Alisa Gmelich
Carvel, Cinnabon, Kendall Ware
MADE Creative, Courtney Moore
Madecreativeco.com
Mike McFall
GRINDTheBook.com,
John Francis
Thanks to Benetrends, Social Joey, and Biggby Coffee
Welcome to Social Geek Season 12!
Kristen Pechacek, Chief Growth Officer at MassageLuXe and Vice Chair of the IFA’s Marketing and Innovation Committee, is back to kick things off.
Kristen shares ideas on building or restructuring your Marketing Department based on size for emerging, growing, and national brands.
*What roles are critical at each stage?
*How much should be done in-house, versus outsourced to agencies?
*And, is it a good idea to have separate marketing teams for consumer / franchise marketing? (Spoiler: No!)
Thanks to Suttle-Straus, OneUpWeb, AnswerConnect, and Social Joey.
SuccessfulUnitsSellMoreFranchises
Podcast host Jack Monson joins Mike McDowell, Certified Facebook Ad Buyer & Business Manager, to discuss Facebook tips for Franchises each week.
With March 2021’s Apple iOS 14 updates, Facebook is losing data on users. This will affect how Franchise brands and Franchisees can manage and target ads. Mike shares great advice on how to get ready, how your reporting will work, and how to keep your tracking in place.
Thanks to our friends at Franchise Dictionary Magazine – check out the January issue today with a new franchising marketing column from Jack!
Podcast host Jack Monson joins Mike McDowell, Certified Facebook Ad Buyer & Business Manager, to discuss Facebook tips for Franchises each week.
Are your Franchise Development Ads getting flagged? Rejected? Has your ad account been shut down? Mike shares WHY is this happening and WHAT can you do about it immediately! If you are marketing a Franchise brand, do not miss this one.
Need help with Facebook for your Franchise system? Check out SocialJoey.com!
Every Friday through the holidays we’re chatting with our industry friends in what we’re calling The Franchise Family Reunion.
Joining me today are our pals from the Franchise Development team at American Family Care: Sean Hart, Paige Robinson, and Brian Robinson. The team updates us on how they’ve grown personally and professionally this year, and they share trends in healthcare and franchising for 2021.
Thanks to Social Joey, Franchise Payments Network, POLN8, Netsertive, and Suttle-Straus.
The Franchise News Podcast for Wednesday, December 16, 2020.
In the news this week:
Inspire Brands, Paul Brown
Stratus Building Solutions, Afshin Cangarlu
Denny's, John Miller
Old Chicago Pizza & Taproom
Rock Bottom Restaurant & Brewery
SPB Hospitality, Josh Kern
The Barre Code, Matt Kurowski
FranNet, Abby Gruber, Megan Allen
CycleBar, Dawn Weiss
Subway, Lorri Christou
Church's Chicken, Mitch Langston
FASTSIGNS, Steve Madsen
JDog Brands, Dana Forester
California Pizza Kitchen, Judd Tirnauer
Focus Brands, Kat Cole
onebiggislandinspace.com
American Family Care
Thanks to Benetrends, Social Joey, and Biggby Coffee
Larisa Walega is the VP of Marketing of Ziebart and joins the show to share how the brand and its franchisees successfully repositioned in 2020, shared helpful information & content, and set up a growth plan for next year.
Larisa also shares other trends she’s seeing in the automotive aftermarket area, legacy brand marketing, and franchising including refreshing your personas post-covid!
Thanks Citrin Cooperman, Suttle-Straus, and Social Joey.
Podcast host Jack Monson joins Mike McDowell, Certified Facebook Ad Buyer & Business Manager, to discuss Facebook tips for Franchises each week.
This week, we're talking about the announcement of Facebook's acquisition of CRM software Kustomer. What will this mean for customer service within Franchise brands? How will integrations with your pages, reviews, and Messenger interactions change? How will this impact users of Salesforce and all other CRMs?
Need help with Facebook for your Franchise system? Check out SocialJoey.com!
The Franchise Family Reunion continues this holiday season with a chat with our friends from the IFA's VetFran Committee.
I wanted to catch up with these folks and share with the #FranchiseFamily how they, their families, and their businesses are doing here at the end of 2020. Joining the conversation are:
Steve White, PuroClean
Alesia Visconti, FranServe and Franchise Dictionary Magazine
Jimmy Weeks, Internet Strategy Labs
Matt Wiggins, The International Franchise Association
We also talk about the current state of Franchising, opportunities for 2021, and the growing importance of VetFrans for Veterans and brands. For more information on VetFran, please visit VetFran.org.
Thanks to Social Joey, Franchise Payments Network, POLN8, Netsertive, and Photofy.
The Franchise News Podcast for Wednesday, December 9, 2020.
In the news this week:
McDonald's
NPC International
Wendy's
Pizza Hut
Flynn Restaurant Group
Goodcents, Farrellynn Wolf
Batteries Plus, Scott Williams
Duracell
Toys For Tots
Interim HealthCare Inc, Jennifer Sheets
RE/MAX
Children's Miracle Network Hospitals
Party City, Brad Weston
Make-A-Wish
East Coast Wings + Grill, Sam Ballas
Campbell's Soup
BrightStar Care, Russ Nykaza
Skylar Werde, Lola Red
Paris Baguette, Mark Mele
Subway, Paul Fabre
QDOBA, Leviathan Winn
Rent-A-Center, Cathy Skula
FranWorth, Brandi Kloostra
GRINDTheBook.com,
Mike McFall
VetFran
Thanks to Social Joey and Biggby Coffee
Today we’re talking about Fran Dev and Health & Wellness trends with Sarah Moudry and Nicole Alburger of Hand & Stone Massage and Facial Spa!
Sarah and Nicole share how the brand and franchisees quickly bounced back, reopened locations, and became an essential #AmazonProof business!
Thanks to Suttle-Straus, OneUpWeb, AnswerConnect, and Social Joey.
Social Geek podcast host Jack Monson joins Mike McDowell, Certified Facebook Ad Buyer & Business Manager, to discuss Facebook tips for Franchises each week.
This week's tip is about some new limitations on Facebook ads. Beginning in February, Facebook will limit the number of ads that a business can run at one time. While this a result of the 2020 Election, it could be Franchise brands with multiple locations that will suffer the most. Mike shares advice on changing your brand's multiple ads and multiple ad sets to a structure of running ads from multiple local franchisee pages.
Need help with Facebook for your Franchise system? Check out SocialJoey.com!
The Franchise Family Reunion continues this holiday season with our friend Karen Wenning of Suttle-Straus. Karen shares an update on her team, family, and marketing plans. Oh, and her chickens!
Then we'll discuss how some "old tech" has reappeared during the pandemic and we'll get into the upcoming future of local marketing for franchise systems including connecting your messages in all marketing areas!
Thanks to Social Joey, Franchise Payments Network, POLN8, Netsertive, and Photofy.
Podcast host Jack Monson joins Mike McDowell, Certified Facebook Ad Buyer & Business Manager, to discuss Facebook tips for Franchises each week.
It's Small Business Saturday and it's perfect time to discuss a great new feature for small businesses and franchisees: Facebook Shops! If you think your franchisees are too small for ecommerce, or don't have traditional products to offer, listen to our tips about using this new shopping platform to get instant sales directly on Facebook.
Be sure to check out Franchise Dictionary Magazine's Franchise Game Changers issue. Who made the list? Find out Turesday!
Need help with Facebook for your Franchise system? Check out SocialJoey.com!
Nancy Bigley is Chief Operating Officer of Painting with a Twist, a franchise concept that pairs hands on painting parties with wine, to provide a carefree escape for women. As COO Nancy is responsible for training, franchisee relations and support, new program implementation, studio openings and supply chain for Painting with a Twist’s network of over 280 locations.
Prior to Painting with a Twist, Nancy was the CEO and Co-Founder of her own paint and sip brand Bottle & Bottega located in Chicago. Nancy has been involved in franchising since 1991 working in franchisee operations and executive leadership for brands such as Dunkin’ Brands (Dunkin’ Donuts & Baskin’ Robbins), American Leak Detection, and The Dwyer Group.
Nancy is also very involved in the International Franchise Association (IFA). She volunteers her time as a mentor to other new franchisors through the organization’s Franship program and is past Chair of the Woman’s Franchise Committee. Nancy holds a BS in Business Management from California Polytechnic University, San Luis Obispo and an MBA from California State University San Bernardino.
Interviewed by Cassidy Ford, Account Director at FRM Solutions.
In this episode, we interview Tamra Kennedy!
37 years ago Tamra took a job as a secretary making $4.05 an hour- working for a franchisee of Burger King and Taco John’s. After 17 years as an employee, Tamra was offered the opportunity to buy the restaurants from the owner. She currently owns and operates 8 Taco John’s locations, primarily in the Minneapolis-St. Paul area in Minnesota, with one restaurant in central Iowa. Her personal mission is to provide a family environment for young people to experience their beginnings in the workforce so that they can continue their career path with fundamental lessons that will serve them in the future.
Tamra has become an outspoken proponent of franchising. She currently serves as a Board Member of the IFA [International Franchising Association] and is also the 2020 Chair of the Franchisee Forum and a member of the Franchise Relations Committee at IFA.
In 2019, Tamra also partnered with two fellow franchisees, Tom Baber and Mitch Cohen, and formed Performax Franchisee Advisors. Their goal? To work in partnership with franchisors to support their franchisees with growth goals, bring franchisee perspective to franchisor and supplier planning initiatives, and to speak about the lessons learned in their combined 97 years as franchisees.
Interviewed by Michelle Rowan, CFE, President and COO of Franchise Business Review and WFC Committee Chair.
Today we have a conversation about diversity and inclusion in Franchising with two people who are taking action with their brand, franchise owners, teachers, and students: Marianne Whitehouse and Shannon Truesdale-Curry of Creative World School.
Thanks to Suttle-Straus, OneUpWeb, and Photofy.
The Franchise News Podcast for Wednesday, November 25, 2020.
In the news this week:
Noodles & Company, Stacey Pool
Franworth
The Barre Code, Ariana Chernin, Jillian Lorenz
Zaxby's, Zach McLeroy
Little Caesars, Anita Klopfenstein
California Pizza Kitchen, Jim Hyatt
Donatos Pizza, Tom Krouse
Red Robin
Jersey Mike's Subs, Rich Hope
FranConnect, Gabby Wong
Fuzzy's Taco Shops, Jessica Wescott
Choice Hotels, Jonathan Mills
Olivier Macpherson, Neerav Dudhwala
IHG Hotels, Betty Wilson
Jonathan Kaplan, Tamara Laster
onebiggislandinspace.com
Creative World School, Marianne Whitehouse
Shannon Truesdale-Curry
Thanks to Benetrends, Social Joey, and Biggby Coffee
The Franchise Family Reunion continues with the Father/Daughter team of Thomas Scott of Home Based Franchise Group and Brand Journalists and Kayla Ryan, Brand President of Magnetainment.
In our live recording in Nashville, we chat about the boom in Franchise Development that so many brands are seeing now and discuss the next generation of franchisees. How do we reach Gen Z and how do we help fill their need of business ownership?
Thanks to Social Joey, Franchise Payments Network, POLN8, and Netsertive.
And shout out to Leo Goldberger!
Podcast host Jack Monson joins Mike McDowell, Certified Facebook Ad Buyer & Business Manager, to discuss Facebook tips for Franchises each week!
This week Mike discusses a rollout of Facebook's new Click to Call Ads. Now with Traffic Campaigns, you can run traffic directly to phone calls so customers can call your franchisees' locations with one click! It's a great way to get orders instantly and get an immediate return on your ads.
Shout out to our friends at Franchise Dictionary Magazine - we're looking forward to the Franchise Game Changers issue - coming soon!
Need help with Facebook for your Franchise system? Check out SocialJoey.com!
The Franchise Family Reunion continues with Therese Thilgen, CEO of Franchise Update Media.
We’ll get an update on her family, her team, and her take on the current state of Franchising. Therese discusses Franchise Update’s new rebranding, rollout of new services, and plans for conferences in 2021.
More questions? Reach out to Therese via thereset@franchiseupdatemedia.com
Thanks to Social Joey, Franchise Payments Network, POLN8, Netsertive, and AnswerConnect.
The Franchise News Podcast for Wednesday, November 18, 2020.
In the news this week:
National Restaurant Association, Tom Bené
Franchise Group Inc
Buddy's Home Furnishings, Michael Bennett
Bebe Stores
Tropical Smoothie Café, Charles Watson
Jersey Mike's, Peter Cancro
Famous Toastery, Dennis Jackson
Papa John's, Rob Lynch
Schlotzsky's, #WorkFromHomeLunchUpgrade
Brian Baumgartner, #TheOffice #Kevin #Chili
Clear Summit Group, Laura Vodvarka
Really Franchise Group, Susan Yannaccone
Chicken Salad Chick, Marianna Magee, Jon Musser
Donatos, John King, Matthew Coy
United Real Estate, Nancy Dancsecs
Dine Brands, Applebee's, IHOP, John Peyton
Jabz, Charly Williams
McDonald's, Tiffanie Boyd
The Franchise Show
GRINDthebook.com, Mike McFall
FranchiseFamilyReunion
Franchise Update Media, Therese Thilgen
Thanks to Benetrends, Social Joey, and Biggby Coffee
Andrea Pirrotti, Chief Development & Marketing Officer at Office Evolution, shares trends for both Franchise Dev Marketing and Consumer Marketing that she’s seeing for 2021.
Andrea also discusses how the pandemic has changed the Coworking space and created new opportunities for “Dreamers, Risk-Takers, and Doers.”
Thanks to Suttle-Straus, Photofy, OneUpWeb, and Social Joey.
Podcast host Jack Monson joins Mike McDowell, Certified Facebook Ad Buyer & Business Manager, to discuss Facebook tips for Franchises each week.
This week Mike shares an important update on Facebook Business Manager that is a challenge for Franchisors and their Franchisees. The connection of your Facebook + Instagram account, Franchisees' pages, your ability to approve access, and more have all been affected by this change in the past few weeks.
Join Jack and Mike live at The Franchise Show next week in Atlanta!
Need help with Facebook for your Franchise system? Check out SocialJoey.com!
The Franchise Family Reunion continues and today we’re catching up with our friend Tom Epstein, founder of Franchise Payments Network and POLN8.
Tom shares the latest monthly data showing an amazing 16.5% increase over last year in same store sales across franchising and more.
Plus we have a Health & Safety Update featuring Smoothie King and CEO Wan Kim.
Thanks to Social Joey, Netsertive, and Northeast Color.
The Franchise News Podcast for Wednesday, November 11, 2020.
In the news this week:
VetFran
Authority Brands, STOP Restoration
Premium Service Brands, Rubbish Works, Samantha Lin
Pet Suppliers Plus, Chris Rowland
Assisted Living Locators, Angela Olea
Ziebart, Larisa Walega
Noodles & Company, John Ramsay
Your Pie, Mike Tillis, Kevin Altman
Spray-Net, Jennifer Robinson
IFA Women's Franchise Network of NY / NJ Webinar
Citrin Cooperman, Kimberly Kraemer
The Franchise Show
OneBiggIslandInSpace, Bob Fish
FranchiseFamilyReunion
Tom Epstein
Thanks to Benetrends, Social Joey, and Biggby Coffee
Cara Whitley is the Chief Marketing Officer of Century 21. Cara shares how the pandemic has changed real estate and how marketing has evolved. We also discuss some trends Cara is spotting for 2021.
Thanks to Suttle-Straus, Photofy, OneUpWeb, and Social Joey.
It's our new weekly podcast with Mike McDowell, Certified Facebook Ad Buyer & Business Manager and podcast host Jack Monson sharing a weekly Facebook tip for Franchises.
This week Mike explains the recent Facebook change that images in your ads do NOT have to contain less than 20% text. But, just because you can … should you? Mike shares the data of what is performing best.
Thanks to VetFran and Social Joey.
If you’re a Franchise Marketing pro or managing Consumer Marketing for a Franchise system, please send your questions to us at jack@socialgeekradio.com
This is the first in our new series for the holidays called “The Franchise Family Reunion.” Each Friday we’re reconnecting with our friends in franchising and catching up on how they and their families are doing as well as how their businesses have evolved in 2020.
This week, we’re catching up with Sally Facinelli of Consumer Fusion, Allison Zorich of Guidant Financial, Anna Phillips of The Lash Lounge, and Andrea Mundie of skoah. The Franchise “Golden Girls” remind us of the importance of staying connected with our friends as we approach a holiday season like no other. Thanks Blanche, Sophia, Dorothy, and Rose!
Thanks to Social Joey, Franchise Payments Network, POLN8, Netsertive, and Northeast Color.
FranchiseTailgate
The Franchise News Podcast for Wednesday, November 4, 2020.
In the news this week:
Inspire Brands
Dunkin Brands
Corner Bakery, PRGB LLC
Massage Envy, Beth Stiller
Pan American Group
Panera Bread Cafe
Wingstop, Charlie Morrison
Dickey's Barbecue Pit, Laura Rea Dickey
Noddles & Company, Carl Lukach
McDonald's, Reggie Miller
Toppers Pizza, Greg Wold
World Gym International, Gunnar Peterson
The Franchise Show
GRIND by Mike McFall
FranchiseFamilyReunion
FranchiseGoldenGirls
Thanks to Benetrends, Social Joey, and Biggby Coffee
Fred Cox is the CEO of National Event Management, the host of The Franchise Show in Atlanta November 21 & 22 at the Cobb Galleria Centre.
Fred discusses his organization’s decision to get back to face-to-face business while keeping everyone safe. Over 50 franchise brands will be joining us in Atlanta for this show! For more info on the event, check out AtlantaFranchiseShow.com
Thanks to AnswerConnect, Citrin Cooperman, OneUpWeb, and Social Joey.
Note: if any Franchise Suppliers are still interested in join the Franchise Lean-In Group with Alesia Visconti of FranServe and Jack Monson of Social Geek Radio, please reach out to us via PM on Facebook or LinkedIn.
This is the first episode of our new weekly podcast where Mike McDowell, Certified Facebook Ad Buyer & Business Manager and podcast host Jack Monson discuss weekly Facebook tips for Franchises. This week we tackle tactics for ads leading up to Black Friday including: Changing your Ad Spend planning for the holidaysShifting your targeting for the next 60 days using Custom AudiencesUsing Small Business Saturday to your advantage over Amazon and Wal-MartAnd how the election has hurt advertisers over the past few months Thanks Franchise Dictionary Magazine and Social Joey.
If you’re a Franchise Marketing pro or managing Consumer Marketing for a Franchise system, please send your questions to us at jack@socialgeekradio.com
Pete Durand is the Chief Revenue Officer of Netsertive and the Host of the Eating Crow Podcast. Pete shares digital marketing trends he’s watching for 2021 including landing pages for franchisees, opportunities in Connected TV, and dynamic retargeting.
We also get really geeky talking about storytelling via podcasting! Plus, we have a Health & Safety spotlight on Sport Clips.
Thanks to Social Joey, Franchise Payments Network, POLN8, and Northeast Color.
The Franchise News Podcast for Wednesday, October 28, 2020.
In the news this week:
Dunkin', Baskin Robbins
Inspire Brands
Neighborly, Mike Bidwell
Edible, Tom Horn
Chick-fil-A, LJ Yankosky
Kiddie Academy, Richard Peterson
Roto-Rooter, Mike Polyak
FOCUS Brands, Sean Wooden
Express Employment Professionals, Jim Rouse
Mike McDowell
Thanks to Benetrends, Social Joey, and The Franchise Show
Kristen Pechacek, Chief Growth Officer of MassageLuxe is back with some helpful advice and tips for supplier partners and franchisors working together. We’ll cover:
*How do you know when it’s time to outsource and find a partner?
*What do you look for when choosing the right partner?
*How can both client and partner strengthen the relationship?
*What’s the best way to find your next great client?
*And … why we HATE the term “vendor”!
If any suppliers are interested in joining the Franchise Lean-In Group with Alesia Visconti of FranServe and Jack Monson, please reach out to them via PM on Facebook or LinkedIn.
Thanks to AnswerConnect, OneUpWeb, and Social Joey.
Shout out to The International Franchise Association and the MOD Conference. On demand access to MOD content is still available. #MOD2020 #MITCon
“If you don’t have anything useful and meaningful to say, wait until you do.”
- Lee Plave, on Social Media
It’s part two of our conversation with Lee Plave, Co-Founder of Plave Koch PLC. Lee shares stories of meeting with Facebook and Google in the early days of social media on behalf of Franchising as well as some advice on getting your brand’s house in order now so you’re ready for a comeback in 2021!
Shout outs today to Lightbridge Academy, Ken Colburn, Ted Rubin, and Photofy.
Thanks to Social Joey, Franchise Payments Network, POLN8, and Northeast Color.
The Franchise News Podcast for Wednesday, October 21, 2020.
In the news this week:
Bach to Rock, Brian Gross
Sport Clips, Edward Logan
Undercover Boss
Smoothie King, Wan Kim
Dickey's Barbecue Pit, Laura Rea Dickey
American Family Care, Brian Robinson, Giann Hoosier
9Round Franchising, Janice Branam
Wendy's, Kevin Vasconi
Dave's Hot Chicken, Ryan Crumley
Neighborly, Josh Barker
Lee Plave
The Franchise Show
Thanks to Benetrends and Social Joey!
Lee Plave of Plave Koch PLC joined us last week on a live LinkedIn video with a live audience to discuss the issues of the day in franchising as well as how brands are positioning themselves in political conversations and advertising in 2020.
Thanks to AnswerConnect, OneUpWeb, Photofy, and Social Joey.
How do you define Wealthy? Scott Greenberg, in his new book, The Wealthy Franchisee, defines wealthy as:
-
You’re getting a financial payoff
-
You’re In control of your time
-
You have a high quality of life
Scott busts myths about why some franchisees don’t thrive and shares tips on what makes some franchisees wealthy. Shout out to Edible.
Plus, we have the Health & Safety Spotlight on FYZICAL.
Thanks to Social Joey, Franchise Payments Network, POLN8, and Northeast Color.
The Franchise News Podcast for Wednesday, October 14, 2020.
FASTSIGNS, Catherine Monson
NerdsToGo
TruBlue Total House Care, Sean Fitzgerald
Right At Home
FranConnect, Jaffrey Ali
Little Caesars, Ed Gleich
DoorDash
Celebrity's Soul Food, Frederick Jacobs, Tara Jacobs
Papa John's
Shaquille O'Neal #Shaqaroni
Thanks to Benetrends and Social Joey!
Fernando Meza is the CEO of OneUpWeb and joins the show to share some ideas on Google’s Page Experience being a major factor in search as well as other trends that Franchise Marketers need to know now.
To access the free Franchise Marketing Playbook we discussed, please visit OneUpWeb.com/franchise.
Thanks to Social Joey, VetFran, and MFV Expo
Rosemarie Hartnett is Co-Founder and President of Abrakadoodle, overseeing Abrakadoodle’s operations, franchise support, sales, growth initiatives and training services worldwide. She was honored by the International Franchise Association as the recipient of the Crystal Compass Award for leadership and vision. Hartnett is a Past Chair of the ICFE Board of Governors and is a well-known advocate and speaker on several topics including franchising, leadership and the role of women in business. She is Co-Chair of the Women’s Franchise Network in the Washington, D.C area. Interviewed by Marisa Faunce, Partner, Plave Koch PLC.
Ted Rubin and John Andrews of Photofy return to share ideas on how retail and franchise marketers can rise above the noise – and expense – of digital ads this election season and beyond.
The key is empowering franchisees, employees, and communities to share their messages and become a part of the creative process. We’ll dive into brands like Domino’s and FedEx and get a great Ted Rubin Rant!!
Connect with Ted and John at tedrubin.com, photofy.com, and john@Photofy.com
Plus, we have a Franchise Economic Update from Tom Epstein and a Health & Safety Spotlight on JAN-PRO and Gary Bauer.
Thanks to Social Joey, Franchise Payments Network, POLN8, and Northeast Color.
The Franchise News Podcast for Wednesday, October 7, 2020.
In the news this week:
Neighborly
ShelfGenie, Barry Falcon
Marco's Pizza, Tony Libardi
Office Pride, Todd Hopkins
Smoothie King, Rebecca Miller
Raising Cane's, Matt Massey
Junk King, Anthony De Angelis
RAVE, Pie Five, Darren Webb
Pizza Inn, Dion Firooznia
Papa John's, Ann Gugino
The Franchise Show
Ted Rubin
John Andrews
Thanks to Benetrends and Social Joey
Today Eric Schechterman, Chief Development Officer of Benetrends Financial, returns to see where we are here at the beginning of Q4.
Eric shares advice on what small businesses, entrepreneurs, and franchisees need to know about lending for the rest of 2020 and into 2021. Reach out to Eric with more finance questions at eric@benetrends.com
Thanks to AnswerConnect, OneUpWeb, and Social Joey.
This week’s Franchise Spotlight is on Consumer Fusion’s Mark Spencer and Sally Facinelli sharing details of The Franchise Tailgate! It will put a little networking twinkle back in your eye!
Plus, we have a Health and Safety Spotlight on Great Clips!
Thanks to Social Joey, Franchise Payments Network, POLN8, and Northeast Color.
Follow Franchise Tailgate on Facebook
Register now for Franchise Tailgate from Consumer Fusion and ClientTether
The Franchise News Podcast for Wednesday, September 30, 2020.
In the news this week:
Edible, Cheikh Mboup
BrightStar Care, Shelly Sun
Woofie's
Senior Care Authority, Marcy Baskin
Hungry Howie's, Steve Jackson
CareerPlug, Clint Smith
myCNAjobs
Spoiled Rotten Photography, Elizabeth Bailey
Mosquito Squad, Tom Swift
Closet & Storage Concepts, More Space Place, Adam Biedenbender
Golden Chick, Howard Terry
Office Pride, Patrick Durkee
International Franchise Association
MOD2020, Kristen Pechacek
FranchiseTailgate, Sally Facinelli, Mark Spencer
Thanks to Benetrends and Social Joey
Register for IFA's MOD event:
https://www.franchise.org/events/marketing-operations-development-mod-virtual-conference
Today it’s part two with Ted Rubin!
Ted joined Jack Monson for a conversation on LinkedIn with a live audience. In part 2, he dives deeper into loyalty, customer service as an opportunity (instead of an expense), and empowering franchisees and their employees to create content.
Shout outs to AFC Urgent Care and Photofy!
Thanks to Social Joey, MFV Expo, and OneUpWeb.
Maresa Friedman is a Fortune 100 marketing strategist who will be presenting at IFA’s MOD Event about how you can show your customers that you care about them via Google!
Brands should ask themselves:
Are you reframing your business model?
Are you communicating outwardly with customers?
Are you taking the time to show you care?
And … what are your customers Googling right now?
Big thanks to today’s co-host Kristen Pechacek of MassageLuxe.
Thanks to Social Joey, Franchise Payments Network, POLN8, Northeast Color, and a shout out to Seniors Helping Seniors.
The Franchise News Podcast for Wednesday, September 23, 2020.
In the news this week:
International Franchise Association
FRANdata
City Wide, Jeff Oddo
Authority Brands, Rob Weddle
Noddles & Company, Dave Boennighausen
Farmer Boys, Larry Rusinko
Pizza Factory, Mary Jane Riva
No Kid Hungry
Church's Chicken, Grady Walker
Domino's, Kelly Garcia
RLH Corporation, Chris Trick
Taco John's, Greg Miller
CKE Restaurants, Lance Tucker, Phil Crawford
Twin Peaks, Scott Gray, Mike Prentiss
Roto-Rooter, Robert Goldschmidt
Culver's, Joe Koss
MOD2020
Maresa Friedman
MassageLuxe, Kristen Pechacek
Thanks to Benetrends and Social Joey
Register for IFA's MOD event:
https://www.franchise.org/events/marketing-operations-development-mod-virtual-conference
“A Brand is what a business or a person does. A Reputation is what people remember and share.”
- Ted Rubin
Today it’s part one of a conversation Ted Rubin and I had with an audience live on LinkedIn!
Ted shared many great ideas for franchises and small businesses about customer experiences, customer loyalty, and how consumers feel about your brand right now.
Thanks to Social Joey, AnswerConnect, OneUpWeb, and Photofy!
comebackofalifetime
Today’s Franchise Spotlight is on Amy Reed, Co-owner and Co-founder of Woofies! Amy shares her thoughts on the most important part of growing a business: team building! And we’re joined by Michele Novy, Woofies’ Director of Marketing and newest team member!
Plus, a Health & Safety Spotlight featuring TITLE Boxing Club. Shout outs today to Springboard, Franchise Update Media, and #WoofiesAcademy!
Thanks to Franchise Payments Network, POLN8, Northeast Color, and Social Joey.
The Franchise News Podcast for Wednesday, September 16, 2020
In the news this week:
National Restaurant Association, Tom Bené
Spherion, Daisy Lilley
Primrose Schools, Jo Kirchner
Cousins Subs, Justin McCoy
Baskin-Robbins, Shannon Blakely
Taye Diggs
Habitat for Humanity
Corner Bakery, Donna Josephson
Domino's, Ritch Allison
St Jude's Children's Research Hospital
Massage Envy, Julie Cary
Marco's, Chris Tussing
Jabz, Natalie Straub
MRI Network, Jessica Hollander-Torres
Juice It Up!, Carlo Verdugo
SMB Advisors, Steve Beagelman
ADP
Ted Rubin
Woofies, Amy Reed
Thanks to Benetrends and Social Joey
Register for this week's #Comebakofalifetime live video roundtable with Ted Rubin and Jack Monson!
We’re looking at Franchising – especially Marketing a Franchise – through the Global AND Local lens all at the same time!
Our guests today are from Lift Brands: Carolyn Lane, US Director of Marketing and Stefanie Nicholson, Marketing and Communications Manager, Asia Pacific. We discuss how technology and video communications have kept their brands moving forward during the pandemic plus trends in the fitness category and for franchise development for the rest of 2020 and 2021.
Thanks to Social Joey, Franchise Dictionary Magazine, and OneUpWeb.
The Franchise Spotlight is on Ericka Garza, Director of Franchise Recruitment at Pizza Hut.
Ericka shares trends that she sees in franchise development including a cultural transformation with increasing diversity and inclusion initiatives.
We also have a franchise economy update from Tom Epstein at FPN, and an invitation to join Ted Rubin and I for a live video discussion on LinkedIn next week. Register here now!
Thanks to Social Joey, Franchise Payments Network, POLN8, Northeast Color.
Shout-outs today to Home Clean Heroes and Photofy!
The Franchise News Podcast for Wednesday, September 9, 2020.
In the news this week:
ServiceMaster, Roark Capital
Tropical Smoothie Café, Levin Leichtman, Charles Watson
International Franchise Association, MOD
Comfort Keepers, Carl McManus
Chipotle, Chris Brandt
Zaxby's, Vanessa Fox
Bojangles, Monica Sauls
H&R Block, Ian Hardman
Regis Corporation, Felipe Athayde
Panera Bread, Debbie Roberts
Popeyes Louisiana Kitchen, Sami Siddiqui
Juice It Up!, Susan Taylor
Qdoba, Peter Ortiz
Thanks to Benetrends and Social Joey
Rob Biesenbach is a world-class keynote speaker and author who wants to put an end to Death by PowerPoint.
His latest book is Unleash the Power of Storytelling – Win Hearts, Change Minds, and Get Results!
With so many people having virtual meetings and presentations, Rob shares great advice on looking and sounding like a world-class presenter and keeping your content fresh and interesting in a world of #ZoomFatigue.
Thanks to Social Joey, AnswerConnect, and OneUpWeb.
“Play chess while your competitors play checkers in revenue management!”
Today’s Franchise Spotlight is on Dan Gertsacov, Chief Commercial Officer at Focus Brands! Dan discusses how their brands are evolving due to the pandemic and how the investments in digital capabilities have made impact. Dan also shares best practices in demand generation for multiple brands with multiple audiences. And check out the #MixItUp program at Giftcardmix.com.
Shout-outs today to Maid Right and Pool Scouts!
Thanks to Franchise Payments Network, POLN8, Northeast Color, and Social Joey.
The Franchise News Podcast for Wednesday, September 2, 2020.
In the news this week:
ADP Franchise Report
Capriotti's, Ashley Morris
Safe From Spread, Ryan Hicks
Assisted Living Locators, Angela Olea
Saladworks, Mark Mears
Jersey Mike's Subs, Rich Hope
Auntie's Anne's, Heather Neary
Duck Donuts, Russ DiGilio
Amazing Lash Studio, Heather Elrod
H&R Block, Julius Lai, Les Whiting
Hand & Stone Massage, John Teza
KFC, John Mays
Potbelly, Adam Noyes
Paul Davis Restoration, Courtney Makris
FOCUS Brands, Dan Gertsacov
Thanks to Benetrends and Social Joey
Jania Bailey, CFE, is the CEO of FranNet, the most respected voice in the franchise consultant industry in North America. Bailey has more than 30 years of experience in the banking and franchise industries. Bailey works closely with the International Franchise Association (IFA). For 6 years, Bailey has served on the IFA Executive Board of Directors and currently serves as Chair of the IFA Membership Committee. In 2019, Bailey was the recipient of the IFA Bonnie Levine Award for her contributions to the growth of the business; contributions to her community through board positions, volunteer work and activities that promote the professional advancement of women; and her contributions as a mentor to women in franchising. Interviewed by Michelle Rowan, CFE, President of Franchise Business Review and WFC Committee Chair.
Shelly Sun is the CEO and Founder of BrightStar Group Holdings, Inc., the parent company of BrightStar Care® and BrightStar Senior Living & Memory Care. BrightStar Care® is a premium healthcare staffing company providing the full continuum of care, from homecare to supplemental staffing for corporate clients such as nursing homes and physicians. Shelly served as the 2017-2018 Chairwoman of the International Franchise Association (IFA), a top 25 association. Shelly worked closely with IFA’s government relations and public policy, media relations and educational programs to protect, enhance and promote franchising and nearly 733,000 franchise establishments that support nearly 7.6 million direct jobs, $674.3 billion of economic output for the U.S. economy and 2.5 percent of the Gross Domestic Product (GDP).
Shelly was named IFA 2009 Entrepreneur of the Year and is a Certified Franchise Executive. Shelly Sun and BrightStar were featured on CBS’ Undercover Boss. Shelly also published her first book, Grow Smart, Risk Less, where she discusses her journey as an emerging franchisor through amazing growth, lessons learned and game-changing ideas and has a Harvard Business School case study written about BrightStar’s growth story under Sun’s leadership. Prior to founding BrightStar, Shelly was a Certified Public Accountant and held executive positions with United Airlines, CNA Insurance and BlueCross BlueShield. Shelly was interviewed by Emma Dickison, CFE, CEO and President of Home Helpers Home Care.
It’s Franchise Friday and we’re talking to Heather McLeod, Chief Marketing Officer at Authority Brands.
Heather sees Online Reputation as the new “Lift” medium: if you have strong reviews online, then all other marketing will perform better and consumers will be more likely to convert. Heather shares many great tips on using reviews to gain an advantage over your competitors on Google and other places.
Bonus! Today we have an update on the current Franchise Economy from Tom Epstein at FPN. And we’ll spotlight some Health and Safety best practices from Northeast Color including stories from Footprints Floors and 360° Painting!
Thanks to Social Joey, Franchise Payments Network, POLN8, and Northeast Color.
The Franchise News Podcast for Wednesday, August 26, 2020.
In the news this week:
Small Business Roundtable, Rhett Buttle, John Standford
International Franchise Association, Robert Cresanti
Franchise Update Media
Capriotti's
Jersey Mike's Subs
Goldfish Swim School
Primrose School
Epcon Franchising
Jamba
Snap Fitness
Woofie's
Edible, Cheikh Mboup
Quaker Steak & Lube, Bruce Lane
Clean Juice, Amanda Hall
Sport Clips, Martin Lee
The Vitamin Shoppe, Laura Coffey
Michael Diamond, The Michaels Companies
Pizza Hut, Charlie Short
Pieology, Adrienne Berkes
Lift Brands, Ty Menzies
Beth Dailey
Authority Brands, Heather McLeod
Thanks to Benetrends and Social Joey
The IFA Women’s Franchise Committe presents:
Her Success: Stories of Female Franchise Leaders
Amy Cheng concentrates her practice in domestic and international commercial transactions, general corporate, and franchise, licensing and distribution law. Representative clients include leaders in the restaurant, retail, fitness and home services industries. With her broad range of experience, Amy essentially acts as general counsel to her clients, collaboratively maturing their businesses from infancy to prominence within their various industries. Amy’s unique combination of corporate and franchise experience provides clients with comprehensive legal services to expand their franchise portfolio. Her experience includes representing private equity in acquiring and selling franchise companies of all sizes and in a myriad of industries. Amy won the Crystal Compass award in 2016. She was interviewed by fellow Crystal Compass award honoree Emma Dickison, CFE, CEO and President of Home Helpers Home Care.
On this Franchise Spotlight, we’re chatting with Derrick Ableman, the Marketing Manager at Northeast Color who shares tips for building a brand inside franchisees' locations.
Derrick shares that branding for franchise systems is an intangible feeling customers have interacting with your business that now needs to include a trust factor.
Shout outs today to California Tortilla and Rita's!
Thanks to Social Joey and AnswerConnect
The Franchise News Podcast for Wednesday, August 19, 2020.
In the news this week:
Democratic National Committee
International Franchise Association, Matt Haller
Express Employment Professionals
FAT Brands, Fat Burger, Johnny Rockets
Andy Wiederhorn
US Small Business Administration
Karen Pence
US Chamber of Commerce
John Francis
QDOBA, Eric Williams
Checkers & Rally's
Lenny Comma
Huddle House, Scott McIntosh
RE/MAX, Amy Lessinger
Dave's Hot Chicken, Jim Bitticks, Shannon Swenson
FranConnect, Andrew Volkmann
Northeast Color, Derrick Abelman
Thanks to Benetrends and Social Joey
It’s Franchise Friday and we’re getting some advice from Mary Ann O’Connell, President of FranWise, and host of the upcoming podcast series, “What’s Your F-ing Business?!”
MAO says brands who understand their core the best, are faring the best. And, there’s never been a better time for a franchise system to provide value to small business owners.
Thanks to Social Joey, Better, and VetFran.
The Franchise News Podcast for Wednesday, August 12, 2020.
In the news this week:
Driven Brands
Self Esteem Brands, Dave Mortensen, Chuck Runyon
Roark Capital Group
Seniors Helping Seniors, Daniel Jan
Kiddie Academy, Greg Helwig
Chicken Salad Chick, Jim Thompson, Tom Carr, Terry McKee
Carrie Evans, Mary Lou Atkins
Buffalo Wild Wings, Rita Patel
Pancheros, Erik Ivey, Saul Muñiz
GYMGUYZ, Stacey Cooper
ServiceMaster, Brett T. Ponton
Domino's, Stu Levy
The Vitamin Shoppe, Muriel F. Gonzalez
Mary Ann O'Connell
Thanks to AnswerConnect and Social Joey
Dawn Weiss is the owner of Markonnect Franchise Marketing & Communications. Dawn shares some advice that franchisors need to hear for the rest of 2020 including: Franchisees are laboratories out in the field with great ideas, some of which already have results that can be shared and replicated. Brands need to stay true to their promise during this time and not lose sight of what endeared consumers to them in the first place. There are no crystal balls in 2020!
Thanks to Social Joey and MFV’s Online Franchise Expo!
The Franchise News Podcast for Wednesday, August 5, 2020.
In the news this week:
Aaron's Inc, John Robinson, Douglas Lindsay, Steve Olsen
The Local Culinary, Alp Franko
Childrens Lighthouse Schools, Michael Brown
Auntie Anne's, Heather Neary
Domino's, Art D'Elia
Terminix, Alex Ho
Two Maids & A Mop, Paul Ebert
Juice It Up!, Susan Taylor
AR Homes, Chap Tippin, Mitzi Hatori, David Barin
Focus Brands, Dawn Ray
Code Ninjas, Justin Nihiser
International Franchise Association, Haider Murtaza
Angela Coté
Dawn Weiss
Thanks to Benetrends and Social Joey
In this episode, we interview Mary Kennedy Thompson, CFE, Chief Operating Officer of Neighborly.
As chief operating officer (COO), Mary oversees the ongoing business operations within Neighborly. Working hand-in-hand with 13 brand presidents, she leads the execution of strategies. Prior to her appointment as COO, Mary served as executive vice-president of Neighborly and president of Mr. Rooter® for nine years. Mary served eight years in the U.S. Marine Corps as a logistics officer. She began franchising 25 years ago as a multi-unit franchisee at Cookies by Design. After successfully selling her franchises, Mary joined the corporate headquarters to build their field support program, eventually leading the brand as its president. As president of Mr. Rooter®, U.S. Business Review selected Mary as one of its Editor's Choice Executives of the Year. The International Franchise Association (IFA) awarded Mary the Bonny Levine Award, IFA’s highest award for women who have made an impact on franchising and the Crystal Compass award for extraordinary leadership in franchising. A certified franchise executive, Mary serves as a trustee for the IFA’s Educational Foundation.
Interviewed by Katherine LeBlanc, Chief Marketing Officer at Painting with a Twist.
The IFA Women's Franchise Committe presents:
Her Success: Stories of Female Franchise Leaders
In this episode, we interview Marianne Murphy, CFE, Vice President of Brand Experience at Floor Coverings International. A veteran of franchising with over 30 years of experience, Marianne joined Floor Coverings International® , a FirstService Brands company, in October
2011, and currently holds the role of Vice President, Brand Experience. In addition, Marianne is an active participant in the International Franchise Association, having received the designation of Certified Franchise Executive (CFE), and previously served on the IFA’s Women’s Franchise Committee. She was awarded the 2014 Crystal Compass Award. Throughout her career in the
Real Estate and Franchising industries, she has engaged with numerous audiences on topics ranging from Selling in a Down Market to The Power of Connecting. She holds a B.A. from Rutgers College, New Brunswick, NJ. Marianne was interviewed by Liane Caruso, CFE a franchise marketing consultant and fractional CMO for various franchise brands.
“I can do better. This is not going to define me.”
Please meet Ruth Agbaji, Founder and CEO of Code Wiz. Ruth shares her incredible journey from growing up in Nigeria and teaching herself how to code (on a Commodore 64, geeks!) to starting her business and growing it into a successful franchise.
Thanks to Social Joey, AnswerConnect, and Franchise Dictionary Magazine! #WomenofWonder
Shout out to Tutor Doctor and Angela Coté’s Play Bigger Groups!
The Franchise News Podcast for Wednesday, July 29, 2020.
In the news this week:
Ruby Tuesday
Nathan's Famous
Franklin Junction, Aziz Hashim
Taco John's, Jim Creel
Tropical Smoothie Care, Charles Watson
Better Homes and Gardens Real Estate, Jennifer Marchetti
Paychex, Martin Mucci
Spring-Green Lawn Care, Brad Johnson
Restoration Specialties Franchise Group, Chris Ring
Duck Donuts, Dwayne Hoffman
Scenthound, Patti Rother
Jiffy Lube, Edward Hymes
FirstLight Home Care, Kevin Hiler, Glee McAnanly
Dunkin' Brands, Dunkin', Baskin-Robbins
Phillip Auerbach, Stephanie Melter-Paul, Santhosh Kumar
MassageLuxe, Kristen Pechacek
Neighborly, Mark Liston
International Franchise Association, Paul Rocchio
Code Wiz, Ruth Agbaji
Thanks to Benetrends and Social Joey
Magda Khalifa is the author of “American DREAM: Discipline, Resilience, Endurance, Adaptability, and Mentorship to Succeed and Win in Life”.
Magda shares her inspiring story of joining the US Army right after 9-11 and the transition back to civilian life and starting a global enterprise!
freedomtriangle #veterans #vetfran
Thanks to Social Joey, Photofy, and VetFran.
The Franchise News Podcast for Wednesday, July 22, 2020.
In the news this week:
Franchise Action Network
MFV Expositions
Smashburger, Carl Bachmann
The Coffee Bean & Tea Leaf, Christy Smith
Portillo's, Dino Northway
7-Eleven, Jack Stout
Feeding America
Whataburger
Potbelly, Robert D. Wright
Slim Chickens, Jackie Lobdell, Chris Wyland, Eric Brown
Global Franchise Group, Annica Conrad
Thanks to Benetrends and Social Joey
Ryan Maners is a great fit for Social Geek -- he's a marketing pro, a tech geek, and a franchisor! And as the Senior Director of Marketing at WirelessZone, Ryan is way out in front of the 5G wave.
We discuss the advent of 5G across the country and what opportunity the expansion brings for small businesses, retailers, and the customers they serve.
Be sure to stop by a WirelessZone location to get your free backpack on Sunday, July 26!
Thanks to Social Joey, Better, and Photofy!
The IFA Women's Franchise Committe presents:
Her Success: Stories of Female Franchise Leaders
In this episode, we interview Paul Pickett, CFE, Paul has 30 years of experience of 'Bringing People and Nature Together’ as the VP of Franchise Development for Wild Birds Unlimited, leading the Franchise Development team to grow the franchise system to over 340 stores. Paul’s career with Wild Birds Unlimited has perfectly combined his love of birds, nature and people. Paul joined the WBU team as the first full time employee in 1989 shortly after graduating with his Master’s Degree in Biology/Ornithology from the University of North Dakota. Paul sits on the Advisory Board for the Franchise Update Leadership and Development Conference and chaired the event in 2018. Paul is a frequent speaker at franchising conferences, sits on both the IFA’s Franchise Relations Committee and Franchisor Forum and is the co-chair of the newly formed IFA Pride Counsel. Interviewed by Michelle Rowan, CFE, President of Franchise Business Review and WFC Committee Chair.
The IFA Women's Franchise Committe presents:
Her Success: Stories of Female Franchise Leaders
In this episode, we interview Mary Ann O'Connell, CFE, President and Founder of FranWise. Did you know that Mary Ann has a theater degree and worked with commercial real estate? You may be surprised how and why she hired an actor for meetings. Her journey to franchising is inspiring and she had the good fortune to work with outstanding franchises (Money Mailer, Great Clips). She currently sits on the Board of Directors of the International Franchise Association (IFA), is the First Vice Chair of the Supplier Forum Advisory Board and the Chairman of the Membership Committee. Interviewed by WFC Committee member Liane Caruso, CFE, Franchise Marketing Consultant.
The Franchise News Podcast for Wednesday, July 15, 2020:
In the news this week:
International Franchise Assoication, Robert Cresanti
Franchise Action Network
RSG Group
Gold's Gym
ServiceMaster, Peter Duncanson
Tailored Living, Tom Hillebrandt
Focus Brands, Brian Krause, Tim Muir
Ledo Pizza, Will Robinson
Coolgrens, Larissa Witt
BurgerFi, Charlie Guzzetta
ServiceTitan, Cameron Kerr
Yum Brands, Cameron Davies
Sport Clips, Edward Logan, Gordon Logan
WirelessZone, Ryan Maners
Thanks to Social Joey and Benetrends Financial!
comebackofalifetime
Emily Binder is the chief strategist of Beetle Moment Marketing and is all about Voice!
What’s up with paid results on voice search? How do we prepare our brands now? And, why do you need Sonic Branding?
Thanks to Social Joey, Photofy, and AnswerConnect.
Shout-outs today to Audiobrain, John Andrews, WallStreetBooyah, and Seth Godin.
The Franchise News Podcast for Wednesday, July 8, 2020.
In the news this week:
Neighborly, HouseMaster, Mike Bidwell
Molly Maid, Mary Kay Liston
Radiance Holdings, Sola Salon Studios
The Woodhouse Day Spa, Christina Russell
Wingstop, Charlie Morrison
WirelessZone
Canadian Franchise Association
FASTSIGNS, Mark Jameson
FranServe, Alesia Visconti
St Clair CPAs, Colleen Levin
Fox Rothschild, Elle Vaida Gerhards
SMB Advisors, Dawn Abbamondi
Adswizz
Archive Contents Restoration
Big Mamas & Papas
Casa Group Vending
Frios Gourmet Pops
Mindgrub
Tenet Financial Group
The Loan Source Inc
UniFi Equiptment Finance
Farmer Boys, John Lucas
Red Roof, Alex J. Cisneros
Cousins Subs, JJ Grube
Alan Lundeen, Hilary Krekling
Thanks to Social Joey and Benetrends Financial!
comebackofalifetime
“If you want to go fast, go alone. If you want to go far, go together.” – African Proverb.
Angela Coté is back with a conversation about franchise executives helping each other by staying connected via conversations and virtual meetings during our current lockdown.
How do we help industry colleagues who may be struggling with this isolation while also holding each other accountable? Angela is building “Play Bigger” groups; if you’re interested in joining, you can apply July 13 – 17 at www.angelacote.com!
Lots of shout outs today to our industry pals Dawn Abbamondi, Mary Ann O’Connell, Renee Israel, Susan Beth, Rebecca Monet, and Paul Pickett.
Thanks to Social Joey, Photofy, and Franchise Dictionary Magazine.
The Franchise News Podcast for Wednesday, July 1, 2020.
In the news this week:
International Franchise Association
Franchise Action Network
Luckin Coffee
JAN-PRO, Gary Bauer
Red Roof, Marina MacDonald
ILEC, John Mattone, Terry Powell
SMB Advisors, Matt Kurowski, James Mowery
H&R Block, Lindsey Lanzisero
Fransmart, Peter Hall
World Gym International, Lewis Stanton, Jarrod Saracco
BDO USA, CFO Advisors, Jay Duke
Lane Fisher, Brad Fishman, Crystal Lizama
Thanks to Social Joey and Benetrends Financial!
comebackofalifetime
Today we’re talking B2B digital marketing with Ana Raynes of Simplified Impact.
What strategies and tactics are working for B2B clients on social media during the Covid-19 era and beyond? How have the current limitations actually pushed creativity for digital marketers? And, why does SEO matter less for B2B brands than it did yesterday?
Thanks to Social Joey, Photofy, and AnswerConnect.
The Franchise News Podcast for Wednesday, June 24, 2020
In the news this week:
McDonald's
Choice Hotels International, Patrick Pacious
Subway, Aidan Hay
Bach to Rock, Brian Gross
Valvoline, Heidi Matheys
Paychex, Martin Mucci
Raising Cain's, Todd Graves
Edible, Scott Wakeman, Kelly Turner
Panera, Eduardo Luz, Claes Petersson
Dine Brands, Applebee's
IHOP, Tony Moralejo, Justin Skelton
Thanks to Social Joey and Benetrends Financial!
The #comebackofalifetime continues!
Today’s #franchisespotlight is on Joey Osborne, the Founder and President of Mosquito Authority and Pest Authority.
Joey updates us on how the franchise owners in his system are doing in this Covid-19 era and the huge opportunities coming this year for all franchise systems. Joey also shares advice for emerging brands and encourages anyone in franchising to reach out to him with questions at mosquitofranchise.com or joey@bugsbite.com
Thanks to Social Joey! We’re proud supporters of VetFran and the IFA!
The Franchise News Podcast for Wednesday, June 17, 2020.
In the news this week:
International Franchise Association, Matt Haller
Loyalty Brands, Loyalty Business Services, Steve Rafsky
LYNX Franchising, FRSTeam, Russ Reynolds
Interim Healthcare, Jennifer Sheets
Ace Hardware, John Venhuizen
School of Rock, Rob Price
Green Home Solutions, Jeff Panella
Hungry Howie's Pizza, Tonya Michael
Ziebart, Brian Jackman, Larisa Walega, Jason Theisen
Donatos Pizza, Carol Pasquariello
ShelfGenie, David Mihalic
McDonalds, Alistair Macrow
Farmer Boys, David Wetzel
Drybar, Liz Williams
Franchise Update Media
Thanks to Social Joey and Benetrends Financial!
The IFA Women's Franchise Committe presents:
Her Success: Stories of Female Franchise Leaders
In this episode, we interview Saunda Kitchen, CFE. She began her career in franchising at the age of 16. Over the course of the next 20 years, she built and sold three other franchised businesses and is currently The Franchisee and President of Mr. Rooter Plumbing of Sonoma County. Over the course of her tenure with The Dwyer Group, Saunda’s franchises have earned Top Gun Status, Franchisee of the Year, The Don Dwyer Award of Excellence, Excellence in Mentorship, Excellence in Leadership, and Sales Leader of the Year for 10 years in a row. In 2008 she was honored to receive Woman of the Year for Mr. Rooter Corporation as well as North Bay Business Journal, 40 under 40 award winner. In 2010 Saunda was awarded the Crystal Compass for extraordinary leadership in franchising. She served on the IFA's Board of Directors for 8 years. The award she covets most is the North Bay Business Journal’s Best Places to Work as voted by her team members the last 10 years in a row. Saunda recently founded a new FSR concept tasting lounge called Barrels, Brews & Bites. Saunda is interviewed here by Michelle Rowan, CFE, President of Franchise Business Review and WFC Committee Chair.
The Franchise News Podcast for Wednesday, June 10, 2020.
In the news this week:
FranConnect, Keith Gerson
Teriyaki Madness, Michael Haith
Realty ONE Group
Modern Market, Anthony Pigliacampo
The Hummus & Pita Co, Dave Pesso
TrueBlue Total House Care, Sean Fitzgerald
Tasty Restaurant Group, Neil Thomson
Maggiano's, Steve Provost
Restoration 1, Sherry Rose
Global Franchise Group, Sam Patterson
Blaze Pizza, Marie Zhang, Ed Yancey
Red Lion, Gary A. Kohn
Office Evolution, Andrea Pirrotti-Dranchak
Wahlburgers, John Fuller
Home Helpers, Kimberly Demaree
Dickey's Barbecue Pit, Laura Rea Dickey
Franchise Update Media
Networld Media
MFV Expositions
Franchise Springboard
International Franchise Association
Thanks to Social Joey and Benetrends Financial!
The #comebackofalifetime continues with Tom Pabin, the CEO and Founder of Class101.
“If you’re not willing to learn, nobody can help you. If you’re determined to learn, nobody can stop you.” This applies to both Class 101’s students as well as franchisees and small business owners!
Every meeting comes down to A.C.T. -- Affirm, Challenge, and Teach the students to inspire greatness.
Thanks to Social Joey, Photofy, and AnswerConnect.
The #comebackofalifetime continues and today’s Franchise Spotlight is on Jayson Pearl, President of ServiceScore.
Voice calls to businesses have skyrocketed during the pandemic and Jayson shares advice on how franchises and small businesses can use this increased value in phone conversations to grow their business including:
· Providing a great customer experience over the phone
· Increasing conversions over the phone
· Getting your team great at asking more questions and learning WHY the customers need help
Thanks to Social Joey, The International Franchise Online Expo, and Benetrends.
The Franchise News Podcast for Wednesday, May 27, 2020.
In the news this week:
Taco Bell, Kelly McCulloch
IHG Hotels & Resorts, Keith Barr
Cleveland Clinic
Ecolab
Diversey
Jeremiah's Italian Ice, Jeremy Litwack
Restoration 1, Gary Findley
MOOYAH Burgers, Natalie Andeson Liu
No Kind Hungry
Yogurtland
Sandler, Dave Hiatt
Franchise Business Review
Entrepreneur Magazine
FranServe
Dunkin' Brands, Ryan Schaffer
The NOW Massage, Don Michael
Naf Naf, Greg Willman, Gary Beisler
Krystal Restaurants, Thomas Stager
International Franchise Association
VetFran
ServiceScore
Jayson Pearl
Social Joey
How is your brand pivoting during and after the pandemic?
Andrea Stone is the Managing Director of BrandJuice. Andrea shares some key findings from their new Ignition Trend Report and discusses some emerging opportunities out there for brands.
Thanks to Social Joey and Photofy
The #comebackofalifetime continues…
The #comebackofalifetime continues!
On today’s Franchise Spotlight, Sheila Fischer, Vice President at MFV Expositions gives us a preview of next week’s International Franchise ONLINE Expo.
You can attend the online event by registering at onlinefranchiseexpo.com
Connect with Sheila with any questions at 201-881-1656 or Sheila.fischer@comexposium.com
Thanks to Social Joey, The International Franchise Online Expo, and Better.
The Franchise News Podcast for Wednesday, May 20, 2020.
In the news this week:
SERVPRO, Mike Stahl
Schlotzsky's, Tory Bartlett
Massage Envy
American Red Cross
Jersey Mike's Subs, Peter Cancro
Best Life Brands, JJ Sorrenti
Edible
Code Ninjas, David Graham
Koala Insulation, Scott Marr
National Restaurant Assocation, Tom Bené
Batteries Plus, Joe Malmuth
MayweatherBoxing + Fitness, Nick Abrahams
Christine DiBugnara, Gabby Levine
Franchise Update Media
MFV Expositions
Sheila Fischer
Social Joey
James Schwartz is the Vice President of Marketing and Media Strategies at RE/MAX. James shares advice for what he describes as our current “Transition from Anxiety to Adjustment,” including:
*Driving awareness to the brand with consumers
*Partnering with franchisees to attract agents
*Supporting agents to serve their local markets
comebackofalifetime
Thanks to Social Joey, Benetrends, and Photofy
Is 2020 a good time to start a business?
It’s Franchise Friday with Eric Schechterman, Chief Development Officer at Benetrends Financial.
Eric speaks very candidly about what it takes to start a business in the remainder of 2020. For those ready to roll, there are amazing opportunities to be had with customers, real estate deals, talent acquisition, and financing!
If you need some advice on funding for starting a business, please reach out to Eric at 267-638-9275.
Thanks to Social Joey, Photofy, and MFV Expos.
The Franchise News Podcast for Wednesday, May 13, 2020.
In the news this week:
The International Franchise Association
Tropical Smoothie Café, Charles Watson
Chipoltle Mexican Grill, Chris Brandt
David Dobrik
Saladworks, Mark Mears
TruGreen
Young Rembrandts, Bette Fetter
Glass Guru, Sean Young
Wingstop, Stacy Peterson Androes
Franchise Update Media
MFV Expositions
Franchise Springboard
Intrepid Direct
Social Joey
The #comebackofalifetime continues with Alesia Visconti, CEO of FranServe and publisher / CEO of Franchise Dictionary Magazine. Alesia discusses the higher purpose she and her Fran-tastic team feel in helping people own a business and become entrepreneurs.
We also chat about veterans as business owners and the great work done by The International Franchise Association through the VetFran program!
Thanks to Social Joey, The International Franchise Online Expo, and Better.
This week’s Franchise Spotlight is on Eric Meyer, CEO of Good Life Organic Kitchen, an emerging healthy food brand that is actually growing quickly in the middle of this pandemic. How is that possible?!?
The GLO Franchising team is investing in the brand in a time when some brands are pulling back. They’re reaching new audiences using local social media influencers and offering a healthy choice for consumers via delivery and pickup.
Plus, Eric has a VERY special offer for Veterans interested in owning their own business!
Thanks to Social Joey, VetFran, and Better.
The Franchise News Podcast for Wednesday, May 6, 2020
comebackofalifetime
In the news this week:
Hilton
Mayo Clinic
Taffer's Tavern, John Taffer
Fransmart
LearningRx, Kim Hanson
Auntie Anne's, Heather Neary
Buffalo Wings & Rings
Little Caesars
Ebert and Gerbert's, Eric Wolfe
H&R Block, Jeff Jones
Mr Handyman, JB Sassano
Molly Maid, Mary Kay Liston
iCRYO, Mark Murdock
Taco John's, Barry Westrum
Franchisors.com
Franchise Update Media
MFV Expositions
Franchise Springboard
Good Life Organic Kitchens, Eric Meyer
Intrepid Direct
Social Joey
Today’s guest is George McGehrin, President of The McGehrin Group, focusing on executive recruitment, branding, and coaching along with helping executives tell their story to further their careers.
George advises execs to “Always Be Networking” -- not just when you suddenly need help. Now more than ever, giving more than you take is the key to building better business relationships!
Text George at 212-658-0801 to connect.
Thanks to Social Joey, Benetrends, and Photofy.
Today’s Franchise Spotlight is on Tony Darden, President of MOOYAH Burgers Fries and Shakes. Tony shares his team’s plans for getting the franchisees and the brand to the other side of the pandemic. These include financial assistance, guidance through the federal stimulus, addressing safety concerns, and marketing to move the business forward.
We also discuss the extremely helpful guidance, communications, and webinars from The International Franchise Associations.
Thanks to Social Joey, Photofy, and Benetrends.
The Franchise News Podcast for Wednesday, April 29, 2020.
comebackofalifetime
In the news this week:
Driven Brands
Local Marketing Solutions Group, Al Croke
Money Mailer, Tom Baber
FAT Brands, Fat Burger, Andy Wiederhorn
Jersey Mike's
Feeding America
TITLE Boxing Club, Susan Boresow
Ziebart, Edmund Russell
Chicken Salad Chick, Scott Deviney
Zaxby's, Joel Bulger
Fisher-Zucker, Lane Fisher
Fishman PR, Brad Fishman
Crytal Lizama
Hungry Howie's, Tonya Michael
Focus Brands, Beto Guajardo
Schlotzsky's, Tory Bartlett
MOOYAH Burgers, Tony Darden
Franchise Update Media
MFV Expos
International Franchise Association
Intrepid Direct
Social Joey
Is Covid-19 actually good for marketers?
Kasey Skala leads marketing strategy at The Cerner Corporation. He says the pandemic is causing marketers to rethink what social media means for their organization and reevaluate the role their content is playing in the lives of consumers.
Connect with Kasey on Twitter at @kmskala
Thanks Social Joey, The International Franchise Online Expo, and Photofy.
Kristen Pechacek of Self Esteem Brands returns to share digital marketing best practices for Franchise Development in the Covid-19 era. We chat about the delicate balance of where in the buyer’s journey Franchise brands should currently be focused.
We also discuss fran dev messaging strategies beyond the value proposition and point of differentiation, and now including more compelling content about the brand’s culture and direction.
Thanks Social Joey, Benetrends Financial, and Better.
The Franchise News Podcast for Wednesday, April 22, 2020.
comebackofalifetime
In the news this week:
McDonalds
Yum Brands
Inspire Brands
InternationalFranchise Association, Robert Cresanti
Chik-fil-A
OXXO Care Cleaners
Kolache Factory, Dawn Nielsen
Rave Restaurant Group, Pizza Inn, Pie Five Pizza
Checkers & Rally's, Frances Allen
Subway
Feeding America
Interim Healthcare, Jennifer Sheets
Massage Envy, Beth Stiller
College HUNKS Hauling Junk & Moving, Nick Friedman
InXpress, Paul Knott
Mexican Restaurants, Inc, Pete Pacuzzi
RE/MAX, Stephen P. Joyce
Jack in the Box, Darin Harris
Naranga, Dmitry Simonov, Tariq Farid
Intrepid Direct
Social Joey
Kristen Pechacek
Today’s guest is Sean McCaffrey, CEO of GSTV. Sean shares the story of the boom of location-based video advertising and content. We discuss how his team, advertisers, and brands are pivoting to due to Covid-19 and what trends and consumer behavior might linger.
Thanks to Social Joey and The International Franchise Online Expo.
Jennifer Jackson is the Vice President of Development at Hungry Howie’s Pizza. She shares her story of growing up in the franchise and pizza industry and becoming a leader in what were traditionally male-dominated spaces.
Jennifer also takes us through how the current pandemic crisis is changing the franchise business today and what changes will stay with us long term.
Thanks to Social Joey and Better.
The Franchise News Podcast for Wednesday, April 15, 2020
In the news this week:
Franchise Update Media, Therese Thilgen
NRD Capital, Aziz Hashim
Franklin Junction
Pet Suppliers Plus, Chris Rowland
Soccer Shots
McDonald's
Biggby Coffee
Fatburger
CareerPlug
Seniors Helping Seniors, Daniel Jan
MOD Pizza, Josh Guenser
Global Franchise Group, Paul Damico
McDonald's, Mason Smoot
Potbelly, Steve Cirulis
Hungry Howie's Pizza, Jennifer Jackson
Intrepid Direct
Social Joey