Marketing Growth Podcast: Recent Episodes
Shane Barker
The Marketing Growth Podcast reveals the most excellent growth marketing techniques used by the top marketers, entrepreneurs, and thought leaders in the world to generate sales and grow businesses! In every episode, Shane Barker will discuss with his guests the various challenges, pitfalls, and solutions to build a successful online business. If you want to learn what software, technologies, tips, tricks, and hacks the pros use, this is the podcast for you!
Listen to Bryan Clayton from GreenPal discuss the past, present, and future of the landscaping industry.
On this episode, Bryan discusses how the lawn care industry has changed over the years and where it is headed in the future. He also discusses new opportunities in the home services industry.
Tune in to find out:
- How the lawn care industry has evolved.
- What is the future of the lawn care industry?
- What are the opportunities in the home services industry?
He also discusses what they have in mind to grow their platform in the future.
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Wondering whether you should bootstrap your business or look for investors? Both routes have their own pros and cons. Before you make a decision, make sure you learn about them.
On this episode, Bryan Clayton, the CEO and Co-Founder at GreenPal talks about how they bootstrapped their business and the lessons they learned while growing their business. He also discusses why he prefers bootstrapping his businesses rather than looking for investors.
Tune in to find out:
- Why he prefers bootstrapping his businesses.
- Advantages and disadvantages of bootstrapping.
- Advantages and disadvantages of getting funding.
- How to choose Co-Founders for your business.
He also discusses how they grew GreenPal from scratch. Listen to him talk about it all.
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Want to build a successful business from scratch? Of course, it’s going to require a solid idea, tons of perseverance, and hard work. If you want to get ahead of the curve, take pointers from those who have done it successfully before.
On this episode, Bryan Clayton, the CEO and Co-Founder at GreenPal discusses his journey as an entrepreneur and how he grew it into a 9-figure company. He also talks about the challenges they faced along the way.
Tune in to find out:
- What attracted him to the lawn care industry.
- How he came up with the idea for GreenPal.
- How they grew GreenPal to become a 9-figure business
On this episode, he also reveals his future plans for the company. Listen to him talk about it all.
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Listen to Timothy Wu from Nearside talk about what it’s like to work at a startup and the kind of mindset you need to thrive there.
On this episode, he also talks about:
- What is the startup mindset?
- Why is it important to have a startup mindset?
- How can you keep a strong startup mindset?
- How can founders create a startup mindset?
Tune in to the episode now to learn how to get the right mindset for a startup!
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Welcome to the second episode of my podcast, where we talk about customer experience and feedback with Timothy Wu, Head of Growth at Nearside.
On this episode, Timothy enlightens us about:
- What is a good customer experience?
- What are the best ways to collect customer feedback?
- How does customer feedback impact a company’s growth strategy?
- How can businesses use feedback to drive growth?
- How can you deal with unhappy customers?
Tune in to the podcast now to find out more about customer experience!
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Starting a business can be a tedious task, especially if you need external financial assistance. Nearside offers fair financial lending products that can help freelancers and entrepreneurs grow their businesses easily.
On this podcast episode, Timothy Wu, Head of Growth of Nearside talks about his company’s values and growth strategies.
Tune in to find out:
- How small businesses can save money with Nearside.
- How Nearside is different from other digital banks.
- What the growth strategy of Nearside looks like.
He also talks about what piqued his interest at Nearside and his professional journey. Listen to it now!
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On this episode, Vivien Garnes, Co-founder and Co-CEO of Upfluence talks about data-driven marketing and how brands can leverage it.
Some of the key themes he talks about include:
- Which metrics should brands consider while doing an influencer marketing campaign?
- What are the pillars for creating a successful influencer marketing campaign?
- What will influencer marketing and social commerce look like in 2022?
Tune in to the episode for some interesting insights.
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On this episode, Vivien Garnes, Co-founder and Co-CEO of Upfluence discusses the future of Upfluence and the latest trends in the influencer marketing industry.
Some of the key topics he covers include:
- How is Upfluence different from other influencer marketing platforms?
- Where does Upfluence get their funding from?
- What does the future of Upfluence look like?
- How can influencer marketing be a part of an ecommerce growth strategy?
- What is social commerce?
Tune in to the episode for some interesting insights.
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On this episode, Vivien Garnes, Co-founder and Co-CEO of Upfluence talks about his professional journey and how their platform has evolved over the years.
Some of the key topics he covers include:
- How did the founders come up with the idea for Upfluence?
- What does Upfluence do?
- What kind of businesses use Upfluence?
Tune in to the episode to learn more about the platform.
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Did you know that there is a difference between mindfulness and being intentional?
On today’s episode, Daniel Mangena tells us about the major differences between the two and how to harness their power.
Tune in to learn:
- How to make more mindful choices.
- How mindfulness can impact your success in life.
- How to deploy your energy to tasks that matter.
On this episode, Daniel also talks about wanting to travel to Antarctica and other fun stuff.
Tune in now!
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Becoming a successful entrepreneur requires you to be intentional in your thoughts and actions.
On this episode, Daniel Mangena tells us why it is important to make mindful choices to become successful.
Tune in to the podcast to find out:
- How to become more intentional in your choices.
- What happens if your intentions and actions are not aligned?
- How are your actions, emotions, and environment capable of influencing your success?
Listen to Daniel as he shares insightful tips for entrepreneurs from his experience.
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On this episode, Daniel Mangena, owner of Dream with Dan and motivational speaker, discusses how he made and lost his first million dollars when he was only 19 years old!
Listen to him on the Marketing Growth Podcast to learn:
- Why is diversity important?
- Why is failure important for entrepreneurs?
- Why is intention important for success?
Tune in to the episode for some interesting insights.
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Listen to Jonathan Shroyer from Officium Labs and I discuss the past, present, and future of customer experience.
On this episode, Jonathan shares his experiences of seeing the industry evolve over 23 years and the factors behind it. He talks about:
- What role has technology played in the evolution of the customer experience industry?
- What are his 2022-2023 predictions for customer experience?
- What is the future of payment methods in the ecommerce world?
- Which brands does he think have the best CX?
He shares interesting experiences of working in the service industry of things going wrong and how to deal with them.
Jonathan recently got the Entrepreneur of the Year award by the Global Choice Awards. So, customer experience tips from him are really going to be something big for your brand.
Tune in now to start learning!
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Welcome to the second episode of my podcast, where we discuss all things customer experience with Jonathan Shroyer, CEO and Co-Founder of Officium Labs.
On this episode, Jonathan enlightens us about:
- The basics of customer experience.
- How you can treat the customer right.
- How Officium Labs shifted customer service from a cost center to a profit center.
- How to evaluate the ROI of customer experience.
- How the customer experience industry evolved during and after the COVID-19 pandemic and tips to keep serving your customers right all through it.
Tune in to the podcast now to find out more about customer experience!
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Customer experience has become the major differentiator in the business world. We are bombarded with marketing messages trying to lure us to their products or services, but what if you could ensure that all your customers were satisfied?
Officium Labs has recently launched a new service for businesses that allows them to gain insights about customer experience before they make an investment, and centralize support requests.
On this episode, a customer experience expert and the CEO and Co-Founder of Officium Labs, Jonathan Shroyer talks about his company.
Tune in to find out:
- What attracted him to the CX industry.
- How he came up with the idea to start Officium Labs.
- How the company is helping businesses serve their customers better.
He also reveals his future plans for the company and for disrupting the CX industry. Listen to him talk about it all.
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Did you know that there is a difference between B2B prospecting and B2C prospecting?
On today’s episode, we have Sopro’s Ryan Welmans to tell you about the major differences and how to do B2B prospecting right.
Listen to Ryan as he shares:
- What makes B2B prospecting different from B2C prospecting?
- What are the best channels for B2B prospecting?
- How can B2B businesses sell more?
On this episode, Ryan also shares fun stuff like what attracts him to crypto trading and where he would like to travel if given $100,000.
He also shares a discount code for Sopro. So, if you want to leverage Sopro for prospecting, this can be your chance to save some money.
Tune in to listen to Ryan talk about it all!
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Building a business from scratch is not easy. But there are people who build and grow multiple businesses, not just one.
On this episode, we have Ryan Welmans with us, who is one such serial entrepreneur I know. He shares a little bit about his entrepreneurial journey and the challenges he has faced along the way.
Tune in to the podcast to find out:
- What are the different types of businesses that Ryan has built?
- How did he bootstrap his businesses to success?
- What are the major challenges he faced as an entrepreneur and how did he overcome them?
- What do entrepreneurs need to be able to scale their businesses?
Listen to Ryan as he shares tips for budding and existing entrepreneurs from his experience.
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On this episode, Ryan Welmans, the Co-Founder and CEO of Sopro discusses how the lessons he learned doing menial jobs are helping him run his prospecting and lead generation company successfully.
Listen to him on the Marketing Growth Podcast to learn:
- What does Sopro do and how did it start?
- How does the company help businesses identify and engage new prospects?
- What does he mean by “fully compliant email marketing services”?
- How is Sopro different from other sales engagement platforms in the market?
- How is Sopro’s self-service platforms going to help businesses with prospecting in the future?
Tune in to the episode to find it out yourself.
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When you start a business or buy a business, you’re putting yourself at risk. You may face a lot of challenges and market downturns and losses. But you need to be prepared to overcome all of that to keep your business running and generate profits.
Today, we have Brett Helling from Gigworker with us to discuss how he was able to get through the tough COVID-19 times and help his business slowly bounce back.
Listen to him speak about:
- The kind of market downturns he witnessed during his entrepreneurial journey.
- The importance of sitting on cash to mitigate market downturns.
- The early signs that businesses can look at to predict and prepare for a downturn.
- The importance of pivoting to make the most of difficult situations.
- A few industries that have no market during a downturn.
On this episode, Brett also shared fun stuff like one superpower he would like to have and his favorite book.
Tune in now to listen to him talk about it all!
Brett has also published a book titled, “Gigworker Independent Work State Economy,” to share his expert advice and insights on the gig economy.
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On this episode, Brett Helling from Gigworker talks about domain acquisitions and how it can help you grow your organic website traffic.
He has been buying websites and merging them to build a more credible website that generates greater revenue. Having a portfolio of 13 websites, Brett is here to share how he boosted the revenue of a website to $7,500/month from $500/month in just two months.
Tune in to the podcast episode to learn:
- What do you mean by “domain acquisition”?
- How do you find the best websites to buy?
- What factors should you consider when buying websites?
- What are the advantages and disadvantages of acquiring domains?
- How can you grow website traffic and monetize it?
If you like what you hear, be sure to subscribe to my podcast for more interesting conversations with market leaders.
Brett has also published a book titled, “Gigworker Independent Work State Economy,” to share his expert advice and insights on the gig economy.
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On this episode, we have Brett Helling, the owner of Gigworker.com, talking to us about his professional journey from being a rideshare driver to becoming a gig economy expert. He shares interesting stories and learnings behind this transition.
He shares:
- How did he take Ridester.com from 250K visitors/month to 1.5 million visitors/month?
- How is he monetizing his website traffic?
- How did he start Gigworker.com?
- How did COVID-19 affect the gig economy?
- What is the future of the gig economy and outsourcing work?
Tune in to listen to him talk about it all.
Brett has also published a book titled, “Gigworker Independent Work State Economy,” to share his expert advice and insights on the gig economy.
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Listen to Chuck Hengel as he talks about how he created HurryCane, the #1 manufacturer of walking canes, and then sold it off to a healthcare company later.
Find out:
- How did Chuck come up with the idea of starting HurryCane?
- How did he increase conversions by 400% over the first 90 days of launching the HurryCane website?
- What was the key feature that made their walking canes stand out?
- What are some of the important factors that you need to consider when selling off a portion of your company or a product you created?
- What lessons did he learn from selling off HurryCane?
On this episode, Chuck also shares the places he would like to visit and one podcast that shaped his life.
Tune in to listen to him talk about it all!
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The COVID-19 pandemic disrupted everything from our day-to-day lives to our businesses. So, today, we have Chuck Hengel from Marketing Architects to give us insights into how it affected the TV advertising industry.
Tune in to this episode of my Marketing Growth Podcast to find out:
- How did COVID-19 affect TV advertising?
- What did most brands do to make their TV ads work better during the crisis?
- How can brands come up with the right messaging for their TV spots?
- How did COVID-19 change the way TV ads were made? How did technology help through the process?
- What should you keep in mind when making TV ads during a pandemic?
- What is the future of TV advertising in this post-pandemic world?
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On this episode, Chuck Hengel, the Founder and CEO of Marketing Architects discusses how he built a phenomenal company and led his clients to generate over $7.4 billion in sales.
You’ll learn:
- How did Chuck come up with the idea of launching Marketing Architects?
- How has TV advertising changed over the last five years?
- How can brands leverage TV advertising today?
- What are some examples of brands using TV advertising right other than big brands like Nike and Adidas?
Tune in to find out everything you need to know about Marketing Architects and TV advertising. You’ll be able to get a competitive advantage against your competitors if you use TV ads correctly.
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On this episode, Jordan talks about how he built two successful 8-figure businesses by the age of 37. Listen to the podcast to discover the challenges he had and how he overcame them to get where he is today
There are lots of learning opportunities for you. So, tune in to find out
- How did Jordan become an entrepreneur
- What other companies does he own or have shares in
- What do you need to start your own business?
- What are the biggest challenges of becoming an entrepreneur? How do these challenges differ from industry to industry?
- What’s one quality that every entrepreneur should have?
Along with giving advice to anyone who wants to become an entrepreneur, Jordan also talks about fun stuff like his favorite books and a superpower he wishes to have.
Tune in to listen to him talk about it all!
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You have to constantly improve your value proposition in this competitive world. This is important if you want to get people to trust your product or service and invest in it.
Listen to this podcast episode to learn what a strong value proposition is and how to create one from Jordan Erskine, the Co-Founder of Dynamic Blending.
He discusses:
- Why is it important to have a strong value proposition?
- What are the main elements of a strong value proposition?
- What are some of the common things that brands miss when creating their value propositions?
- What are some examples of brands with the best value propositions?
Tune in now to learn everything you need to know about creating and improving the value proposition of your business.
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Disrupting a traditional industry is not easy but that’s how innovation happens and trends change. And everything evolves for the better, right?
On this episode, Jordan Erskine, the Co-Founder of Dynamic Blending, a skincare products contract manufacturing company, will talk about how he has disrupted the archaic manufacturing industry.
You’ll learn:
- How did Jordan get into the contract manufacturing cosmetics industry?
- What were the major challenges he had when starting Dynamic Blending?
- What is it like to bootstrap a company to success?
- What made him change the traditional manufacturing industry and how he actually did it.
- Why is it important for all business owners to learn marketing?
- What can entrepreneurs do differently to become industry disruptors?
If you’re an entrepreneur who wants to change the way things happen in your industry and make it easier for both sellers and consumers, be sure to listen to Jordan speak about his journey doing the same.
Tune in now to get some inspiration!
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Listen to Murali Nethi, the Founder and CEO of SnapBlooms, as he talks about automation and how small businesses can take advantage of it to the same degree as big tech companies do.
You’ll learn:
- What is automation and how is it relevant to the floral industry?
- How the Hana Florist POS solution can help you automate order processing, delivery notifications, and the customer service part of the floral industry.
- How can you send automated reminders to your customers for upcoming events and special days without losing the personal touch?
- How can you boost sales at your local flower shop or a similar small business?
On this episode, Murali Nethi also talks about fun stuff like his dream travel destination and a superpower he wishes he had.
Tune in to listen to him talk about it all!
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The COVID-19 pandemic made it quite challenging for businesses to survive and meet their day-to-day operational needs and finances. But did you know that some people were courageous enough to start new businesses during those troubled times?
Today, we have with us, Murali Nethi, who is one such entrepreneur I know. He launched SnapBlooms, an online marketplace for florists in 2020 and turned it successful.
Listen to him as he shares:
- What is SnapBlooms and how can it help you sell online effectively?
- Which built-in features of their software solution can help you get more customers and repeat orders for your flower shop?
- What are the major challenges of starting a company during the pandemic?
- How has the floral industry changed due to the pandemic?
Tune in now to learn from Murali’s experiences of stepping into the ecommerce industry and making it big.
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On this episode, Murali Nethi, the Founder and CEO of SnapBlooms, talks about his early years, moving to the United States, and his journey to taking over the floral industry with a powerful SaaS product.
Murali Nethi has created Hana Florist POS, a software solution that can help you run and scale a retail flower shop of any size. If you run a floral business and want to take advantage of the ecommerce ecosystem, then this podcast episode is for you.
Listen to the industry expert as he shares useful insights about:
- What Hana Florist POS is and how he came up with the idea to create this technology.
- How this technology can eliminate middlemen from the floral industry and open more opportunities for local florists.
- Why florists and flower shops need to get online and accept orders through phones. How ecommerce can help you increase your profit margins.
- How to launch an ecommerce website and the things you need to run and manage it effectively.
Tune in to learn more about Murali’s Hana Software, a comprehensive solution for florists to get online and boost their ecommerce sales in no time.
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Listen to this podcast episode to learn how to fix websites that don’t convert well. Wayne Mullins, the Founder of Ugly Mug Marketing, talks about:
- What are the three major reasons why websites don’t convert well?
- What do high-converting websites do differently?
- How can you get more conversions from your website?
- What are the 5 questions that you should ask about every page of your website to optimize it for conversions?
- What are the 3 Cs of designing a website?
On this episode, Wayne also shares fun stuff like the next place on his travel bucket list and one superpower he would like to have.
Tune in to listen to him talk about it all and check out Wayne's new book, "Full Circle Marketing: Transform Your Marketing and Turn Customers Into Evangelists" now.
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On this episode, Ugly Mug Marketing’s Wayne Mullins joins us again to discuss:
- What is the magic bullet mentality?
- How does it destroy your chance of marketing success?
- Why is it important for marketers to get the framework right first?
- What should you do to not just attract clients but retain them and turn them into your advocates?
Tune in now to discover the best marketing advice from Wayne and learn how to make marketing work for your business.
And check out Wayne's new book, "Full Circle Marketing: Transform Your Marketing and Turn Customers Into Evangelists.”
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How to Create a Winning Marketing Strategy with Wayne Mullins of Ugly Mug Marketing
On this episode, Wayne Mullins, the Founder of Ugly Mug Marketing, talks about his agency and how to make sure that marketing works well for your business.
You’ll learn:
- How did he start Ugly Mug Marketing?
- What’s the difference between taking risks and being reckless? And why is it important to understand that difference as an entrepreneur?
- What does a winning marketing strategy look like?
- What are some of the most common myths about creating a successful marketing strategy?
- What are some of the best tips for entrepreneurs who are trying to create an effective marketing strategy?
Wayne also shares his journey growing up and giving up on nursing to eventually founding a marketing company.
Tune in to listen to the awesome conversation and check out Wayne's new book, "Full Circle Marketing: Transform Your Marketing and Turn Customers Into Evangelists" now.
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Listen to Gideon Lask as he shares what makes referral marketing a win-win for both brands and customers. You’ll also learn:
- How to get your customers to refer your products to their friends and family.
- How to help people refer dull products creatively to engage the community.
- How Buyapowa can help you experiment with referral rewards or commission types, rules, and messaging to drive the best results.
- How Buyapowa plans to help brands with customer acquisition with their upcoming features.
On this episode, Gideon will also talk about fun stuff like how he misses traveling post-COVID, his favorite travel destination, and a superpower he wishes he had.
Tune in to listen to him talk about it all!
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Why is it important to use the right messaging at the right time?
It’s only when you understand what your customers are doing and how they’re reacting to stuff, that you’ll be able to identify when is the right time to pitch your product/service to them and how.
On this episode, Gideon Lask, the Founder and CEO of Buyapowa, (who is also a referral marketing expert), will help you do this efficiently.
You’ll learn about:
- The two stages of referral marketing: discovery and activation.
- Why it is not enough to set up a referral program. How to make it successful.
- The common mistakes that brands make when running a referral marketing campaign.
- The three Rs of referral marketing: reward, rules, and refreshing air.
Tune in to the podcast episode to learn how to reduce your customer acquisition costs with a referral program from Gideon Lask.
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On this episode, Gideon Lask, the Founder and CEO of Buyapowa, discusses how he went from working at a management consultancy to joining ecommerce and selling music and merchandise.
And then, he discloses how he eventually established Buyapowa and expanded its user base to 100+ brands, serving 27 countries and 21 languages.
You’ll learn:
- Who are the ideal users/clients of Buyapowa?
- How can word-of-mouth marketing help you sell more products?
- Why should you use referral marketing and Buyapowa?
- Which companies are absolutely nailing referral marketing?
Tune in to find out.
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It’s hard to stay productive. There are times when you feel a little lost and low on energy. So, what should you do during those times?
Listen to this podcast episode as Daisy Jing and Shane talk about the productivity hacks you need as an entrepreneur.
You’ll learn about:
- The power of prioritizing tasks.
- Basic lifestyle changes that can make you more productive.
- The art of delegating stuff and why it is important.
- The key factors you should consider while hiring people.
- Productivity tools that can help.
On this episode, Daisy Jing also talks about fun stuff like where she would like to travel once the world is COVID-free, living with a local family in Mongolia, and more.
Tune in to listen to Daisy and Shane talk about it all.
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On this episode, Daisy Jing, the Founder and CEO of Banish joins us again to put some light on how social media contributed to her company’s growth.
She talks about:
- The social media channels you should use.
- Working with 100s of influencers and how to do it right.
- The social media strategies that have worked well for her skincare brand.
- Social media trends for the ecommerce industry.
Daisy also reveals her greatest regret and offers a useful piece of advice for everyone who wants to ace the game of social media marketing.
Want to replicate her business growth?
Tune in now to get valuable insights!
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Becoming an entrepreneur without a mentor isn’t easy, right?
However, our guest for this episode, Daisy Jing, not only started but also grew her company into a 7-figure business.
Want to be able to build a multi-million dollar business too?
Listen to Daisy, the Founder and CEO of Banish, an all-natural organic skincare products ecommerce brand, as she joins Shane to share her story. She talks about how her journey as a YouTuber led her to become a business owner.
You’ll get insights about:
- Making money with a YouTube channel.
- The challenges of starting a business - from registration to taxation, hiring, payroll, and more.
- Using social media and influencers as your biggest marketing assets.
- Evolving with the change in market trends and consumer needs.
- Choosing the right products to sell.
And the best part?
Daisy has also got some great advice for those who want to start an ecommerce business.
Tune in to find out her trade secrets!
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
You must have heard that using behavioral data is very important for business owners and marketers. But do you really understand what it is, why it matters, and how to use it for your business growth?
On this episode, Simon Yencken will answer those questions for you. He’ll talk about:
- The power of user data and how it can help you make more money.
- Tips for business owners who want to leverage behavioral data.
- How Fanplayr can make it easier for you.
Along with sharing his insights about these topics, Simon also shares fun stuff like the places he wants to visit and the one superpower he would like to get.
Tune in to listen to him talk about it all!
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Want your website visitors to get more engaged?
Analyzing user behavioral data can help you understand who your visitors are, where they come from, and what they want. In turn, you can find ways to successfully engage and convert them.
On this episode, Fanplayr’s CEO and Co-Founder, Simon Yencken, joins us again to answer questions like:
- How are brands using Fanplayr for segmentation and behavioral targeting?
- How can you use AI to improve customer experiences?
- What are the top trends in artificial intelligence that you need to keep an eye on?
To learn it all, tune in to my podcast episode with Simon Yencken now!
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
On this episode, we have Simon Yencken, the CEO and Co-Founder of Fanplayr.
Listen to him as he talks about his journey, from working at a law firm to his introduction to technology and then, starting Fanplayr.
You’ll learn:
- How Fanplayr can help businesses become more data centric.
- How the Fanplayr technology actually works and why it matters.
- How to use visitor data to deliver a much better user experience and generate sales (with examples).
Tune in to find out how you can get visitors more engaged and turn into qualified leads for your business.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Rytis Lauris, Co-Founder & CEO of Omnisend, shares how each month, they have to raise funds again and again and to prove their value to tens of thousands of merchants. And that's the biggest pro of their business model - you have to put all your customers and their needs and their value at the core of everything.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Rytis Lauris, the Co-Founder and CEO of Omnisend, believes that e-commerce brands can take advantage of email and SMS marketing to drive revenue. If a customer is receiving relevant messages, they're more than willing to complete purchase transactions. Ecommerce businesses can create good automated email sequences by using Omnisend. His advice: Start small, and then expand from there. Even small actions will start driving new revenue.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Rytis Lauris is the Co-Founder and CEO of ecommerce-tailored email and SMS marketing automation platform, Omnisend. He's a strong believer in lifelong learning. In this podcast episode, he shares with us that he believes ecommerce businesses do have unique opportunities to better personalize and better automate their marketing because they have a unique opportunity to gather as much data as they can about their customers and entire customer journey.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
It's only 4% of businesses that make it to a million dollars. It's only 4% of those that make it to $10 million.
AI in about 50 years, it's going to change everything.
Software has played an intricate role in creating better business processes and helping business owners make better decisions and be able to do bigger and better things.
In this episode, Derek explains that with high-caliber people - people who know how to use automation tools, they can all work toward building a better business.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
There are many challenges involved when hiring outsourcing companies.
Derek Gallimore, founder of Outsource Accelerator, is an advocate of offshore staffing and it's tremendous benefits.
Today, he shares the biggest challenges companies normally face when when they're outsourcing their work and the hacks on how to overcome those challenges.
The best part – he also shared with us how companies can get great people on board – very reliable people that can turn into teams and do incredible work.
Tune in!
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Outsource Accelerator is a top BPO marketplace, operator, and advisory for businesses around the globe. The company provides a full spectrum of services related to brokerage, implementation, and co-management.
On this podcast episode, their CEO, Derek Gallimore, joins Shane Barker to discuss how offshore staffing is making the world a smaller, more connected place.
Tune in: https://shanebarker.com/podcast/derek-gallimore-1
Considering hiring a remote team for your business? You can keep your onsite and offshore teams on the same page by using web conferencing tools. To help simplify your search for the perfect tool, we’ve reviewed 22 great tools in the genre.
Read about them here: https://shanebarker.com/re/derek-gallimore-1
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Chris Dreyer, the CEO of Rankings.io, and Shane Barker talk about the competitive world of Personal Injury SEO and Law. They discuss how attorney SEO differs from typical SEO and how Chris helps his law clients beat the competition.
Tune in: https://shanebarker.com/podcast/chris-dreyer-3
Want to learn some standout SEO techniques to help you dominate search results? Here’s an article with 17 great tactics, plus examples and pro tips. Read it now:
https://shanebarker.com/re/chris-dreyer-3
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Chris Dreyer, the CEO of Rankings.io, and Shane Barker talk about the competitive world of Personal Injury SEO and Law. They discuss how attorney SEO differs from typical SEO and Chris helps his law clients beat the competition.
Tune in: https://shanebarker.com/podcast/chris-dreyer-2
Want to learn some standout SEO techniques to help you dominate search results? Here’s an article with 17 great tactics, plus examples and pro-tips. Read it now:
https://shanebarker.com/re/chris-dreyer-2
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Rankings.io is a top personal injury SEO firm that helps law companies dominate search rankings. The company has been featured on the Inc 500 list for three consecutive years.
On this podcast episode, their dynamic CEO, Chris Dreyer, joins Shane Barker to discuss their SEO journey.
Tune in: https://shanebarker.com/podcast/chris-dreyer-1
Want to design an effective SEO campaign for your website? Check out this post: https://shanebarker.com/re/chris-dreyer-1
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
180 Marketing is a marketing agency that provides SEO and link-building services to ecommerce businesses.
On this podcast episode, their Founder and SEO Director, Jeff Oxford, joins Shane Barker to discuss their journey and challenges.
Tune in: https://shanebarker.com/podcast/jeff-oxford-3
Wondering how to simplify and optimize your ecommerce processes to save time, effort, and money? Check out this article: https://shanebarker.com/re/jeff-oxford-3
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jeff Oxford, 180 Marketing’s Founder, and Shane Barker talk about effective link-building tactics and tools. They share some low effort/high return strategies to build powerful backlinks, on this podcast episode.
Tune in: https://shanebarker.com/podcast/jeff-oxford-2
Don’t have the time and energy to invest in manual link building? Take advantage of automated link building and enrich your link profile in a hassle-free way, Learn all about it here:https://shanebarker.com/re/jeff-oxford-2
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
180 Marketing is a marketing agency that provides SEO and link-building services to ecommerce businesses. On this podcast episode, their Founder and SEO Director, Jeff Oxford, joins Shane Barker to discuss their journey and challenges.
Tune in: https://shanebarker.com/podcast/jeff-oxford-1
Want to optimize your ecommerce processes? Check out this post: https://shanebarker.com/re/jeff-oxford-1
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this episode, Thibaut Machet, PlayPlay's Co-Founder and CEO, joins Shane Barker again to discuss the latest video marketing trends that are likely to dominate 2021.
Find out how COVID-19 has accelerated video marketing and get tips on creating an effective video marketing strategy.
Tune in: https://shanebarker.com/podcast/thibaut-machet-3
Wondering how to create perfect videos for your brand? Check out the top tools and tips you can use for your social media videos:https://shanebarker.com/re/thibaut-machet-3
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Thibaut Machet, PlayPlay’s CEO, and Shane Barker discuss what it takes to make a video stand out. From tips on storytelling to the importance of subtitles, they discuss it all on this podcast episode.
Tune in: https://shanebarker.com/podcast/thibaut-machet-2
Want to know what it takes to edit videos like a pro? Check out some practical tips here:https://shanebarker.com/re/thibaut-machet-2
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
PlayPlay is an online video-making tool that was started in 2017. After a phenomenal growth story, they now have close to 100 employees. Recently, they also received €10 million in funding. On this podcast episode, their CEO and Co-Founder, Thibaut Machet, joins Shane Barker to discuss their journey.
Tune in: https://shanebarker.com/podcast/thibaut-machet-1
Wondering how your startup can compete in the same league as bigger firms in the industry? Read this article:https://shanebarker.com/re/thibaut-machet-1
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
On this episode, Shane Barker continues his conversation with 10Web's Director of Digital Marketing, Araks Nalbandyan.
She discusses the roles of creativity and data privacy and how they are changing the way we look at data-driven insights.
Tune in: https://shanebarker.com/podcast/araks-nalbandyan-3
If you are ready to implement data-driven marketing, you need great tools to help you analyze all your data. I’ve reviewed some of the best here: https://shanebarker.com/re/araks-nalbandyan-3.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
On this episode, Araks Nalbandyan and Shane Barker discuss why agencies and brands need to leverage data-driven marketing. She shares insights into challenges agencies face with the approach and also gives solutions to some common issues.
Tune in: https://shanebarker.com/podcast/araks-nalbandyan-2
Besides Google Analytics, do you know which other tools you can use for data-driven marketing? Find out from this post: https://shanebarker.com/re/araks-nalbandyan-2.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Araks Nalbandyan, the Director of Digital Marketing at 10Web, joins Shane Barker to discuss different ways in which new agencies can stand out and avoid common mistakes while building their reputation.
Tune in now! https://shanebarker.com/podcast/araks-nalbandyan-1
Is your agency struggling to become a one-stop-shop for all of your clients’ needs? Well, here is how white labeling can help:https://shanebarker.com/re/araks-nalbandya-1
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Greg Hickman is back with us on the latest Marketing Growth Podcast. This time, he discusses mobile marketing and how marketers can leverage it to promote their brands in 2021.
Tune in: https://shanebarker.com/podcast/greg-hickman-3
Are you wondering how you can successfully reach your audience through mobile marketing? Check out this article on creative ways you can connect with your customers through mobile marketing: https://shanebarker.com/re/greg-hickman-3
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Greg Hickman shares insights into how and when agencies can use automation without sounding robotic to customers.
He also shares insights into the best tools you can use for automation, so tune in: https://shanebarker.com/podcast/executing-automation-right-way-with-greg-hickman/.
Are you looking for automation tools you can use besides ActiveCampaign? Check out my review of ActiveCampaign alternatives here: https://shanebarker.com/blog/activecampaign-alternatives/.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The CEO of AltAgency, Greg Hickman, joins Shane Barker on this Marketing Growth Podcast episode to share tips on how you can get paid for your thinking.
Tune in to discover why you should do it, how to do it, and lessons Greg has learned from earning from his expertise: https://shanebarker.com/podcast/getting-paid-for-your-thinking-a-discussion-with-greg-hickman/
Are you trying to get paid for your thinking? Here’s how you can establish credibility and attract more business: https://shanebarker.com/blog/ultimate-level-credibility/
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
On this Marketing Growth Podcast episode, John Bruno joins Shane Barker for an educational conversation about B2B marketing.
Find out how to create effective B2B marketing strategies. John also shares some examples of B2B businesses running effective campaigns.
Tune in: https://shanebarker.com/podcast/creating-an-effective-b2b-marketing-strategy-with-john-bruno/
Want to run effective B2B campaigns? Check out some tools you can leverage for success: https://shanebarker.com/blog/b2b-marketing-tools/
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
John Bruno, an expert in digital and customer engagement strategies, joins us again for an in-depth look at the future of ecommerce marketing.
He tells us which trends to watch out for and how B2B marketers can leverage them to offer immersive experiences.
Tune in here: https://shanebarker.com/podcast/future-of-ecommerce-marketing-with-john-bruno/
Thinking of jumping onto the ecommerce bandwagon but don’t know where to start? Check out this list of marketing guides you can reference: https://shanebarker.com/blog/ecommerce-marketing-weekly-roundup/
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The Vice President of Commerce Strategy at PROS, John Bruno, joins Shane Barker for an in-depth discussion about omnichannel marketing for B2B marketers.
John also tells us more about how PROS helps marketers succeed at omnichannel marketing.
Tune in to the episode here: https://shanebarker.com/podcast/omnichannel-marketing-the-what-why-and-how-with-john-bruno/
Want to learn more about omnichannel marketing and how you can apply it to your business? Read my in-depth guide here: https://shanebarker.com/blog/omnichannel-marketing/
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Roger Dooley joins Shane Barker on this episode of the Marketing Growth Podcast to tell us all about neuromarketing.
Find out what it is, how it helps with consumer persuasion, and how you can leverage it for great user experiences.
Tune in: https://shanebarker.com/podcast/understanding-consumer-persuasion-through-the-lens-of-neuromarketing-with-roger-dooley/
Wondering how to leverage persuasion in marketing? Check out persuasion techniques that can drive conversions here: https://shanebarker.com/blog/conversion-machine-with-persuasion-techniques/
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
International keynote speaker, author, and serial entrepreneur, Roger Dooley, joins Shane Barker on this episode of the Marketing Growth Podcast.
He shares his journey to marketing success and how he became a best-selling author. Find out how he overcame startup challenges and the lessons he learned along the way.
Tune in: https://shanebarker.com/podcast/serial-marketer-and-neuromarketing-expert-roger-dooley-shares-his-journey-to-success/
Need help with your startup’s digital marketing? Check out some successful strategies here: https://shanebarker.com/blog/best-digital-marketing-strategies-for-startups/
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
On this episode, Shane Barker and Greg Poirier discuss why brands should strive to get the right product-market fit. Greg draws on his experiences to depict how having the right product-market fit helps companies get a strong foothold in the market.
Greg also explains how product-market fit can be a curse and a blessing for SaaS startups.
Tune in to the episode here: https://shanebarker.com/podcast/decoding-the-product-market-fit-with-greg-poirier/
Here’s a guide to help you find the right audience for your business: https://shanebarker.com/blog/audience-motivation-content-marketing/
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Greg Poirier is the Founder of CloudKettle, a cloud-powered sales, marketing, and service solution provider. He helps companies grow their revenue and streamline their operations through Google and Salesforce ecosystems.
On this episode, Greg reveals how he innovated his cloud-based SaaS business and how he gauges clients as enterprise-ready. He also shares how sales and marketing are evolving and how companies can cope in the new ecosystem.
Tune in now: https://shanebarker.com/podcast/growth-hacking-with-greg-poirier/
Also, here are some of the best SaaS marketing tips that you can leverage to grow your brand: https://shanebarker.com/blog/saas-marketing/
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Greg Poirier is the Founder of CloudKettle, a cloud-powered sales, marketing, and service solutions provider. He helps companies grow their revenue and streamline their operations through Google and Salesforce ecosystems.
On this episode, Greg reveals how he got into enterprise sales and started growing in the industry.
Tune in now: https://shanebarker.com/podcast/enterprise-sales-with-cloudkettle-founder-greg-poirier/
If you are planning to launch an SaaS startup, don’t forget to check out my post on SaaS marketing tips that really work: https://shanebarker.com/blog/saas-marketing/
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this episode of the Marketing Growth Podcast, Panos Siozos from LearnWorlds talks about why businesses need to educate their customers.
He also gives examples of brands that have succeeded at getting more conversions from online courses.
Tune in now: https://shanebarker.com/podcast/is-it-worth-investing-in-customer-education-discussion-with-panos-siozos/
Wondering how to deploy and track your company’s online courses? Check out some of the best learning management systems here: https://shanebarker.com/blog/learning-management-system-software/
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Panos Siozos from LearnWorlds joins us again on this episode to talk about what it takes to create a successful online course.
He shares the challenges most course creators face, how to avoid them, and how LearnWorlds can help marketers create engaging and interactive courses.
Tune in here: https://shanebarker.com/podcast/producing-your-first-online-course-tips-from-panos-siozos/
Have an online course but don't know where to sell it? Check out a list of online course platforms to choose from here: https://shanebarker.com/blog/online-course-platforms/
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Listen as Panos Siozos, CEO at LearnWorlds, shares their journey building the platform and how all the Co-Founders worked together to make it a success.
Panos also tells us more about the need to monetize knowledge and why online courses are your best tools for lead generation.
Tune in to the podcast episode: https://shanebarker.com/podcast/monetization-of-knowledge-lessons-with-panos-siozos/
Curious about how LearnWorlds can help your business craft learning experiences? Check out my review of the platform here: https://shanebarker.com/blog/learnworlds-review/
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Oli Bridge is back on this week’s episode of the Marketing Growth Podcast, this time discussing B2B affiliate marketing.
He tells us more about the benefits marketers get from running affiliate programs and the main challenges they face.
And on a fun note, we find out which superpower he would love to have, so tune in now https://shanebarker.com/podcast/b2b-affiliate-marketing-expert-insights-from-oli-bridge/
Wondering which tools you can use to run successful affiliate programs? Check out my list of the best tools: https://shanebarker.com/blog/affiliate-marketing-tools/
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Oli Bridge from Bonjoro joins Shane Barker on this latest episode of the Marketing Growth Podcast to discuss effective strategies for customer retention. He talks about Bonjoro’s approach to retention marketing and how they have a Chief Delight Officer.
Tune in here: https://shanebarker.com/podcast/best-strategies-to-reduce-churn-rate-and-increase-retention-with-oli-bridge/
I’ve also written a blog post on my website on the same topic. You can check it out here: https://shanebarker.com/blog/increase-customer-retention/
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Shane Barker and Oli Bridge, the CMO of Bonjoro, talk about the app’s growth strategy in this Marketing Growth Podcast episode.
Oli explains how you can use the platform to get more conversions through video marketing and what it takes to turn current customers into superfans.
Listen to this insightful discussion here: https://shanebarker.com/podcast/taking-bonjoros-growth-strategy-with-oli-bridge/
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
On this week's episode, Xenia Muntean is back on Shane Barker's Marketing Growth Podcast. This time, she talks about effective social media planning.
Tune in to learn more here: https://shanebarker.com/podcast/xenia-muntean-on-how-to-make-your-social-media-process-more-efficient/
Need a better social media approval process? Here is how to plan one: https://shanebarker.com/blog/social-media-approval-process/
Special Offer: Get 30% off on the first three months of Planable with the code, “marketinggrowth30.”
Sign up now: https://planable.io/marketinggrowth/
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Xenia Muntean explains how Planable achieved incredible growth in four years in this week’s episode.
Find out how you can replicate their growth strategy here: https://shanebarker.com/podcast/planables-incredible-growth-story-with-xenia-muntean/
Do you need a growth hacking strategy for your startup? Find out here: https://shanebarker.com/blog/growth-hacking-strategy-does-my-startup-need-one/
PS: Use the discount code “marketinggrowth30” to get 30% off on the first three months of Planable. Here is the link to sign up: https://planable.io/marketinggrowth/
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The CEO and Co-Founder of Planable, Xenia Muntean, talks about growing up in Moldova, getting into the Techstars Accelerator Program in 2017, and her entrepreneurial journey on this episode.
Tune in now: https://shanebarker.com/podcast/lessons-from-successful-tech-entrepreneur-xenia-muntean/
Want tips for creating an effective approval process? Check out this post: https://shanebarker.com/blog/social-media-approval-process/
PS: To get 30% off on Planable for the first three months, use the discount code, “marketinggrowth30.” Sign up now: https://planable.io/marketinggrowth/
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
On this episode of the Marketing Growth Podcast, Spike Jones tells us more about multi-channel marketing.
From how to do it right, what key features you need, and the best tools you can leverage to make the process easier — he discusses it all.
Tune in here: https://shanebarker.com/podcast/succeeding-at-multi-channel-marketing-with-spike-jones/
Looking for channels for your social media marketing? Check out some of the best here: https://shanebarker.com/blog/best-channels-b2c-social-media-marketing/
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Spike Jones is a marketing expert who has helped big companies create successful integrated digital and word-of-mouth programs.
On this episode of the Marketing Growth Podcast, he talks at length about creating successful campaigns for word-of-mouth marketing.
Tune in here: https://shanebarker.com/podcast/understanding-word-of-mouth-marketing-with-spike-jones/
Looking for great ways to bring in more customers to your business? Find out how to do it here: https://shanebarker.com/blog/customer-acquisition-strategies/
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Spike Jones, the General Manager of the Strategic Services team at Khoros, joins us today for a conversation on building social media communities and how to do it right.
He also shares insights into how Khoros can help you build communities and some significant ways brands fail when building online communities.
Listen to their conversation now: https://shanebarker.com/podcast/how-to-build-online-communities-with-spike-jones/
Want to know more about Khoros? Check out my Khoros' Intelligence review here: https://shanebarker.com/blog/khoros-intelligence-review/
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Listen to Shane Barker and Michael Cole discuss the evolution of affiliate marketing.
On this episode, Michael explores the affiliate marketing trends we saw in 2020 and the changes that marketers can expect in 2021.
Listen to their conversation here: https://shanebarker.com/podcast/affiliate-marketings-evolution-and-future-holds-with-michael-cole/
Looking for an effective affiliate marketing strategy for your brand?
Check out this post: https://shanebarker.com/blog/affiliate-marketing-strategies/
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Michael Cole joins us again on this episode to explain the differences between affiliate and referral marketing.
He also tells us more about one major mistake you should avoid when implementing affiliate marketing programs.
Tune in here: https://shanebarker.com/podcast/referral-vs-affiliate-marketing-lets-talk-with-michael-cole/
Wondering how you can set up a successful affiliate program? Check out my guide here: https://shanebarker.com/blog/affiliate-partner-program/
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Listen to Shane Barker talk to Michael Cole, the VP of Marketing at Everflow, about affiliate marketing and how the platform helps marketers.
On the episode, Michael takes us through his affiliate marketing background and discusses what sets Everflow apart from other similar platforms.
Listen to this conversation here: https://shanebarker.com/podcast/decoding-affiliate-partnerships-with-everflows-michael-cole/
Want to know whether investing in Everflow is worth it? Read my review of the platform here: https://shanebarker.com/blog/everflow-review/
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Kevin Roy is the Co-Founder of GreenBanana SEO, a pay-for-performance SEO company and digital marketing agency.
In this episode, he talks all about how Google Analytics promotes digital accountability. He even shares some insightful tips on how to leverage it to grow your brand. Finally, he shares his favorite books too.
Tune in now: https://shanebarker.com/podcast/google-analytics-and-digital-accountability-with-kevin-roy/
Also, here are some of the other useful web analytics tools that you can use: https://shanebarker.com/blog/web-analytics-tools/
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Kevin Roy is the Co-Founder of GreenBanana SEO, a pay-for-performance SEO company and digital marketing agency.
In this episode, he talks all about quantum theory and the power of positivity. He also explains how it helps scale up his agency.
Tune in now: https://shanebarker.com/podcast/quantum-theory-and-its-relevance-to-marketing-with-kevin-roy/
Also, lead generation is critical for growing your business and agency. Here are the best strategies you can employ to boost your lead generation efforts: https://shanebarker.com/blog/linkedin-b2b-lead-generation/
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Kevin Roy is the Co-Founder of GreenBanana SEO, a pay-for-performance SEO company and digital marketing agency.
In this episode, he talks all about the importance of relevance and user experience when it comes to SEO.
Tune in now: https://shanebarker.com/podcast/the-pareto-principle-and-how-to-use-it-for-seo-with-kevin-roy/
Also, here are some of the best ways through which you can improve your user experience: https://shanebarker.com/blog/user-experience-seo/
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Listen to Shane Barker and Eric Stockton discuss retargeting best practices and strategies to ensure that your audience does not skip ads.
Listen to their conversation now: https://shanebarker.com/podcast/eric-stockton-decodes-advertising-and-targeting-best-practices/
Note: When you register for a free trial, Perfect Audience is offering $1000 in matching ad credits till January 31, 2021. Get yours now!
Wondering how to run a successful retargeting campaign? Check out this article for examples https://shanebarker.com/blog/onsite-retargeting-campaign-ideas/
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Listen to Shane Barker and Eric Stockton talk about trends that will dominate the digital advertising landscape in 2021.
In this episode, he also discusses what makes a great digital ad and common marketing mistakes that you can avoid to boost your revenue.
Tune in to their conversation now: https://shanebarker.com/podcast/digital-advertising-trends-to-look-out-for-in-2021-with-eric-stockton/
Need the right tools to boost your PPC ad presence? Check out this list of the best PPC tools: https://shanebarker.com/blog/ppc-tools/
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
On this podcast episode, Eric Stockton and Shane Barker talk about the retargeting software program, Perfect Audience.
As the General Manager of Perfect Audience, Eric gives us insights into the inner workings of the company. On the episode, he also talks about the platform’s use cases and success stories.
Listen to their conversation now: https://shanebarker.com/podcast/eric-stockton-talks-on-importance-of-break-silos-in-marketing/
Want to know more about Perfect Audience? Check out my review of the platform here: https://shanebarker.com/blog/perfect-audience-review/
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
As the CMO of Brafton, Jeff Baker has the freedom to work remotely. He has been making the most of this opportunity by setting up his workstation in different locations around the world. In this episode, he talks about his remote lifestyle and shares tips for anyone who wants to follow in his footsteps.
Tune in: https://shanebarker.com/podcast/remote-work-and-travel-tips-from-jeff-baker/
If you employ a remote team, here are some tips for you: https://shanebarker.com/blog/remote-workforce-management/
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this podcast episode, Brafton’s CMO, Jeff Baker gives you insights into the company’s lead generation strategy. He also talks about SEO and his favorite tools for keyword research and backlink analysis.
For his tips on SEO, tune in: https://shanebarker.com/podcast/seo-for-lead-generation-a-discussion-with-jeff-baker/
Want more expert insights on the latest SEO trends? Check out this post on my blog: https://shanebarker.com/blog/seo-trends/
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
How can agencies and brands improve their relationships with clients? In this podcast episode, Bohumil Pokstefl, CEO of Kontentino, lists the key elements that are required to build better client relationships. He also discusses some common mistakes that marketers should avoid.
Tune in to the episode: https://shanebarker.com/podcast/discussion-with-bohumil-pokstefl-on-client-agency-relationships/
For more information on client management, you can also check out my blog post on this topic: https://shanebarker.com/blog/client-management/
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Collaboration between different teams and maintaining a smooth workflow are major challenges that agencies face globally. In this episode, Bohumil Pokstefl, CEO of Kontentino, discusses these issues and explains how his tool can help bridge the communication gap.
Tune in to the episode: https://shanebarker.com/podcast/discussing-common-collaboration-challenges-with-bohumil-pokstefl/
For tips on how to plan an effective approval process for social media, check out this post: https://shanebarker.com/blog/social-media-approval-process/
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Bohumil Pokstefl bootstrapped Kontentino and turned it into an international company. With more than 4000 global clients, this social media management tools’ evolution is one that’s for the books. In this episode, Bohumil shares what it takes to build a successful startup in the tech industry.
Check out his insights: https://shanebarker.com/podcast/successful-tech-startups-conversation-with-bohumil-pokstefl/
Also, check out some directories that can help startups get more exposure: https://shanebarker.com/blog/startup-directories-submission-sites/
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this episode, Cat Howell and Shane Barker discuss some out-of-the-box business ideas. From buying and selling domains to selling organic vaginal sprays, they talk about all of it. Towards the end of the episode, Cat also shares what her experience with cryotherapy has been like. This episode is equal parts marketing and madness!
Tune in to listen to the entire episode:
https://shanebarker.com/podcast/discussing-unconventional-business-ideas-with-cat-howell/
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Cat Howell Founder and CEO of marketing agency Eight Loop Social believes that online courses are disrupting the educational sector. In this episode, she shares tips on how marketers can create an online course in their niche and use it to grow their business. She also shares why failure is an important step to build resilience.
Tune in to the episode now: https://shanebarker.com/podcast/create-your-own-online-courses-with-cat-howell/
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Listen to Shane Barker and Cat Howell as they talk about the psychology of selling and persuasion. In the episode, Cat shares the marketing lessons that she learned while she worked as a stripper when she was a teenager. She also shares how she started Eight Loop Social, a marketing agency to help brands attract leads.
Listen to their conversation now: https://shanebarker.com/podcast/the-psychology-of-selling-a-conversation-with-cat-howell/
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Mike Korba is the Chief Commercial Officer and Co-Founder of User.com. He’s been helping businesses with marketing automation for more than a decade.
In this episode, he talks all about the future of marketing and the latest features of User.com
Tune in now: http://shanebarker.com/podcast/the-future-of-marketing-with-mike-korba/
You can also get a 50% discount on User.com for six months: https://try.user.com/shane
Also, check out some of the best marketing automation tools that you can use for your brand: https://shanebarker.com/blog/marketing-automation-software-tools/
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Mike Korba is the Chief Commercial Officer and Co-Founder of User.com. He’s been helping businesses with marketing automation for more than a decade.
In this episode, he talks all about the biggest challenges of marketing automation and also provides some tips to do it effectively. He even gives insights into its future.
Tune in now: https://shanebarker.com/podcast/challenges-and-tips-for-marketing-automation-with-mike-korba/
Also, check out some of the best marketing automation tools that you can use for your brand: https://shanebarker.com/blog/marketing-automation-software-tools/
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Mike Korba is the Chief Commercial Officer and Co-Founder of User.com. He’s been helping businesses with marketing automation for more than a decade.
In this episode, he talks all about User.com and how companies tend to change with time and evolve.
Tune in now: https://shanebarker.com/podcast/understanding-marketing-automation-with-mike-korba/
Also, check out some of the best ways through which you can improve your user experience: https://shanebarker.com/blog/user-experience-seo/
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wondering if PR can actually help your brand grow? Or if the ROI of influencer marketing is good? Francis Bea tackles these questions in this episode of the Marketing Growth Podcast.
Tune in to the conversation here: https://shanebarker.com/podcast/discussion-with-francis-bea-on-investing-in-pr-influencer-marketing/
In the episode, he also discusses the need for cultural mindedness for businesses. For more on this topic, check out this post: https://shanebarker.com/blog/multicultural-marketing/
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Your brand messaging can make or break your reputation. If you want to give a great first impression, you need to make sure that your strategic communication is on point.
In this episode, Francis Bea talks about some of the best strategies that you can try out along with some common blunders you can avoid.
Tune in to the conversation here: https://shanebarker.com/podcast/brand-communication-with-francis-bea/
Is your brand trying to reach out to a diverse set of people? Make sure you read this post:
https://shanebarker.com/blog/multicultural-marketing/
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Francis Bea is the Founder and Managing Director of Eleven International, a cross-border marketing and communications agency.
In this episode, he tells us how cultural nuances greatly impact marketing strategies. He also talks about some common mistakes that marketers make while exploring an international market.
Tune in to the conversation here: https://shanebarker.com/podcast/understanding-cross-border-marketing-with-francis-bea/
For more tips on reaching out to a diverse audience, check out this post: https://shanebarker.com/blog/multicultural-marketing/
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Lisa Lepki is back on Shane Barker’s Marketing Growth Podcast again to talk about the need to write good content. She discusses how a well-written blog post written four years ago still attracts half a million visitors per month. They only invested about $200 to write that post!
She also talks about some fun stuff — telekinesis, Thailand trip plans, and more.
Tune in: https://shanebarker.com/podcast/lisa-lepki-says-why-creating-good-content-is-necessary/
For tips on how to write engaging content, check out this blog post: https://shanebarker.com/blog/how-to-write-content/
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
ProWritingAid has gathered a user base of over 1.5 million users in the last five years! The company has ambitious plans to boost their reach and help more people improve their writing skills.
Lisa Lepki, CMO at ProWritingAid talks about the company’s growth story and their future plans in this podcast episode.
Tune in: https://shanebarker.com/podcast/prowritingaids-phenomenal-growth-story-with-lisa-lepki/
If you want an honest review of ProWritingAid, check out this article: https://shanebarker.com/blog/prowritingaid-review/
[P.S. This episode is sponsored by Ahrefs. They are currently offering a 7-day trial for just $7]
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Lisa Lepki is the Chief Marketing Officer at ProWritingAid, an online smart writing assistant that helps writers refine their writing. Ever since she was a student, writing was one of her strengths. In this episode, she talks about her career trajectory and writing as an art that anyone can learn.
Tune in to the conversation here: https://shanebarker.com/podcast/anyone-can-write-a-conversation-with-lisa-lepki/
If you want more tips on writing, you can check out my blog post on this topic: https://shanebarker.com/blog/how-to-write-content/
[P.S. This episode is sponsored by Ahrefs. They are currently offering a 7-day trial for just $7]
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Daniel Rodriguez is the Chief Marketing Officer at Simplr and he was the VP of Marketing of Seismic.
In this episode, he talks all about Simplr’s way of working with flex specialists and the advantages of working with them.
Tune in now: https://shanebarker.com/podcast/flex-workers-and-how-they-improve-customer-experience-with-daniel-rodriguez/
Also, here are some of the best ways you can improve your customer service: https://shanebarker.com/blog/improve-customer-service/
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Daniel Rodriguez is the Chief Marketing Officer at Simplr and he was the VP of Marketing of Seismic.
In this episode, he explains where brands go wrong in customer service and explains how you can change that.
Tune in now: https://shanebarker.com/podcast/overhauling-your-customer-service-better-with-daniel-rodriguez/
Also, if you want to know which chatbots can help you deliver superior customer service, check out the best chatbot platforms: https://shanebarker.com/blog/chatbots-for-websites/
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Daniel Rodriguez is the Chief Marketing Officer at Simplr and he was the VP of Marketing of Seismic.
In this episode, he talks all about Simplr and why it’s important to deliver a great customer experience.
Tune in now: https://shanebarker.com/podcast/importance-of-customer-experience-with-daniel-rodriguez/
Also, check out some of the best ways through which you can improve your customer service with ease: https://shanebarker.com/blog/improve-customer-service/
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Erik Qualman and Shane Barker talk about the penetration of social media and its impact on brands. Erik shares how he ideated “The Social Media Revolution,” a video that has earned 30 million+ views so far. He also reveals the three factors responsible for the video’s success.
In the later part of the conversation, Erik talks about digital storytelling. What makes a brand story compelling? That’s the question Erik answers, with a real example.
Tune in to catch the conversation here: https://shanebarker.com/podcast/digital-storytelling-with-erik-qualman/
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this episode, Erik Qualman and Shane Barker discuss how a lack of focus impacts productivity. Erik advocates the need to organize and prioritize tasks. He explains how he achieved better results by channelizing his energies.
During the course of the conversation, Erik delves into the premise behind his latest book, “The Focus Project.” Towards the end, he comes up with an interesting concept of identifying personal focus traits by correlating them with four animals.
Tune in to catch the conversation here: https://shanebarker.com/podcast/how-to-write-a-bestseller-a-conversation-with-erik-qualman/
Disclosure: This episode is sponsored by Ahrefs.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Erik Qualman is the Founder and Owner of Equalman.com and the Socialnomics Blog. Besides, he is a chart-topping author, keynote speaker, video creator, and visual storyteller.
In this episode, he reveals how he mastered the digital marketing space. He also lets us in on his secrets of success and COVID-survival tricks.
Tune in now: https://shanebarker.com/podcast/erik-qualmans-digital-success-story/
If you want to replicate Erik’s success, don’t forget to check out digital marketing strategies that produce results, even on small budgets: https://shanebarker.com/blog/best-digital-marketing-strategies-for-startups/
Disclosure: This podcast episode is sponsored by Ahrefs
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Amine Bentahar talks about how the COVID-19 crisis is affecting businesses across the spectrum. His team wanted to do their bit to help small businesses who were struggling to go online and sell their products.
In this episode, he also discusses other ways in which everyone can support struggling businesses.
Tune in now: https://shanebarker.com/podcast/amine-bentahar-struggling-businesses-during-covid-19/
P.S. If your business is struggling during/after COVID-19, check out this blog post for a solid continuity plan: https://shanebarker.com/blog/business-continuity-plan/
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Amine Bentahar is the Chief Digital Officer and COO at AVX Digital, a Dallas-based digital marketing agency. He is also a co-author of a book on voice search.
In this episode, he shares tips on how brands can optimize for voice searches. Towards the end of the episode, he also talks about Apple’s new search engine.
Tune in now: https://shanebarker.com/podcast/why-brands-need-to-focus-on-voice-search-with-amine-bentahar/
Want to know which other trends will dominate the digital marketing landscape? Check out this post: https://shanebarker.com/blog/ai-digital-marketing/
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Amine Bentahar is the Chief Digital Officer and COO of AVX Digital, a 5x Google All-Star agency. That means that his agency is a part of the top 0.5% of agencies in the USA.
In this episode, he shares his agency’s mantra to beat their competition.
Tune in now: https://shanebarker.com/podcast/whats-it-like-to-run-an-agency-a-conversation-with-amine-bentahar/
Also, check out some of the best tools that will help you run your agency or business smoothly: https://shanebarker.com/blog/business-tools/
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Rachel Thompson and Shane Barker talk about how she organizes her schedules to stay focused on book writing. In this episode, Rachel also talks about her upcoming projects and how she is spending her time and managing her business while being quarantined.
Tune in to the conversation now: https://shanebarker.com/podcast/best-hacks-for-distraction-free-writing-with-rachel-thompson/
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
As the Founder of BadRedhead Media, Rachel Thompson has helped may authors and bloggers promote their books.
In this episode, she shares pointers on what it takes to become a self-published author. Additionally, she explains how you can leverage social media channels to market your books.
For her insights, tune in: https://shanebarker.com/podcast/what-newbies-should-know-about-book-marketing-a-discussion-with-rachel-thompson/
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Join Shane Barker and Rachel Thompson as they discuss her journey from blogger to entrepreneur. In this episode, she talks about how humor helped her blog posts resonate with her audience. She also touches upon book marketing and how you can connect with your followers on social media.
Listen to their conversation here: https://shanebarker.com/podcast/truth-about-blogging-with-rachel-thompson/
Are you an avid reader and a book lover? Check out this amazing audiobooks collection now:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Chris Dickey believes any marketers who want to boost online visibility should focus on search intent. In this episode, he also talks about Visably and how the platform can help brands focus on search intent. He also gives insight into their work process. Towards the end of the episode, Chris also answers some questions on the future of his company, his travels, and more.
Tune in to the entire conversation here:
https://shanebarker.com/podcast/chris-dickey-reveals-what-most-brands-dont-know-about-search-intent/
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this episode, Chris Dickey and Shane Barker discuss the need for a comprehensive approach to boost brand visibility online. He advocates that brands should leverage the power of SEO as well as PR to get maximum visibility.
During the course of the conversation, Chris explains the idea behind his company, Visably, and how the platform can help brands appear on the top of the SERPs.
Tune in to the entire conversation here: https://shanebarker.com/podcast/chris-dickey-on-how-to-leverage-seo-pr-for-better-online-visibility/
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Chris Dickey is the Founder and CEO of Visably, a company that helps brands boost their search visibility.
In this episode, Chris Dickey and Shane Barker talk about Search Engine Visibility (SEV) and how it differs from SEO as a concept. Chris goes on to explain why competitive keywords are crucial for any successful SEV strategy. He also shares his learnings as a PR professional.
Tune in to the entire conversation here: https://shanebarker.com/podcast/exploring-search-engine-visibility-with-chris-dickey/
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Adam Robinson from GetEmails is also the author of the book, “Permission Sh(marketing): How the world's fastest-growing companies legally retarget website visitors using email without permission (and how you can too).” In this episode, he talks about the key ideas from the book and discusses why he thinks permission-based marketing is not the way forward. He also shares how he got to writing the book even though he had no plans of writing one. Listen to him now: https://shanebarker.com/podcast/discussion-on-permission-based-marketing-with-adam-robinson/
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Adam Robinson, the CEO and Co-Founder of GetEmails, talks about email retargeting in this podcast episode. He dives deep into how ecommerce brands can leverage this strategy and how GetEmails can help them grow their business.
In this episode, Adam also asks him how publishers can leverage email retargeting and if GetEmails is the right tool for them. Check out their entire conversation to hear what Adam has to say.
Tune in now: https://shanebarker.com/podcast/how-email-based-retargeting-works-with-adam-robinson/
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Listen to Shane Barker and Adam Robinson as they talk about the overall email marketing landscape. In the episode, Adam shares how he identified a gap in the market and launched his email retargeting software solution, GetEmails.
He admits that he has made multiple mistakes while building the program. He shares the lessons he has learned and how the product has evolved over the years.
Listen to their conversation now: https://shanebarker.com/podcast/deep-dive-into-getemails-with-adam-robinson/
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Join Shane Barker and Marcus Sheridan as they talk all about effective communication. Marcus shares his secret to transformative communication and explains how you too can develop the art of asking questions. Listen to him talk all about his new approach to communication and how it can change the way you communicate:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Join Shane Barker and Marcus Sheridan as they talk about how you can provide your customers with exactly what they’re looking for. Marcus shares the new marketing approach that helped him generate $7 million in revenue from a single blog post. He also talks about the five most important things that customers look for when looking at a brand. Listen to their conversation here:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Join Shane Barker and Marcus Sheridan as they take you on the journey to understand your audience and create stellar content. Marcus talks about the importance of changing your marketing method to attract the right customers. He explains why you need to let your customers know why you’re not the right fit for them too:
https://shanebarker.com/podcast/why-brands-lose-their-audience-with-marcus-sheridan/
Bonus: Check out how I’ve used content marketing to grow my blog: https://shanebarker.com/blog/content-marketing-case-study/
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this episode, Shane Barker and Deirdre Breakenridge discuss how content marketing and influencer marketing can come together. Deirdre also shares tips to help brands build long-term and genuine relationships with influencers.
During the course of the conversation, she talks about her favorite tools for content marketing that she absolutely can’t do without. In addition to this, she also gives listeners a sneak peek into what a typical day looks like for her.
Check out the entire conversation now: https://shanebarker.com/podcast/how-to-ace-influencer-marketing-with-deirdre-breakenridge/
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In this episode, Deirdre Breakenridge talks about her passion project that explores the evolution of modern communication in relation to millennials. She notes that there is a growing distrust for brand communication in general. In such an environment, she believes, the only way to win over your audience is via tapping into your EQ. She also stresses upon the need for marketers to step out of their comfort zones if they want to succeed. Listen to the entire conversation now: https://shanebarker.com/podcast/pr-modern-communication-millennials-a-conversation-with-deirdre-breakenridge/
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Listen to Shane Barker and Deirdre Breakenridge as they talk about how to write books and stay organized throughout the process. She spills the beans on which strategies work for her to stay motivated while writing a book. She also recommends tools that self-published authors can use to polish their writing. Listen to the entire conversation now: https://shanebarker.com/podcast/how-to-write-a-book-deirdre-breakenridge/ To experience great storytelling with amazing audiobooks, try this https://shanebarker.com/go/books (Two free audiobooks and 30-day free trial inside)
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In this podcast episode, Andrea Fryrear talks about what makes AgileSherpas stand out from other marketing companies. She also takes us behind-the-scenes and spills the beans on managing a remote team. In the end, she also gives tips for those who are handling a large team. The best past? She shares with us the case studies of brands that have worked with AgileSherpas before. Listen to Andrea’s conversation with Shane Barker now: https://shanebarker.com/podcast/agile-marketing-case-studies-with-andrea-fryrear/ Want to manage your projects efficiently? Check out these project management tools: https://shanebarker.com/blog/project-management-tools/
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Listen to Shane Barker and Andrea Fryrear talk about AgileSherpas’ approach to Agile marketing. In this podcast episode, Andrea also tells us about the online courses offered by AgileSherpas for anyone who wants to get started with Agile marketing.
In addition to this, she also shares a list of the best resources and tools that can help organizations win at Agile marketing. Stay tuned till the end to learn about the best resources.
Listen to their conversation now: https://shanebarker.com/podcast/how-agile-marketing-works-with-andrea-fryrear/
Want to manage your projects efficiently? Check out these project management tools: Project Management Tools.
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Listen to Shane Barker and Andrea Fryrear as they discuss Agile marketing and how it can help organizations become more productive. In this episode, she tells us how she entered the marketing industry by chance.
From teaching herself the basics of marketing to running AgileSherpas, she has had a steep learning curve. In the episode, she gets candid about her life choices, Agile marketing, and more.
Tune into their conversation now: https://shanebarker.com/podcast/decoding-agile-marketing-with-andrea-fryrear/
Want to manage your projects efficiently? Check out these project management tools.
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Listen to Shane Barker and Saul Fleischman as they discuss how to hashtag usage has evolved over the years. In the episode, Saul also talks about the growth of his company, RiteKit, and how they have matured since their early years. Saul Fleischman also tells Shane what advice he would give to his younger self. In retrospect, he believes he wouldn’t have settled for unsatisfying jobs. Towards the end of the podcast episode, Saul also makes a surprise announcement!.
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Listen to Shane Barker and Saul Fleischman as they talk about building an audience on social media using the right hashtags. In the episode, Saul also gives examples of companies that are doing hashtag marketing well. During the course of the conversation, he also talks about RiteKit and how they work with their clients.
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Listen to Shane Barker and Saul Fleischman as they talk about hashtag marketing. In this episode, Saul talks about how he came up with the idea for RiteTag and how it has evolved over the years. He also touches upon the best hashtag marketing strategies for 2020. During the course of the conversation, he also reveals the common mistakes that companies may be making with hashtag marketing.
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Listen to Dr. Linda Williams and Shane Barker as they discuss how to heal your past traumas and accomplish your goals. In this podcast episode, Dr. Linda talks about her personal experiences and how they shaped her to become a successful entrepreneur. Listen to the entire podcast episode here: https://shanebarker.com/podcast/linda-williams/ What strategies can help you succeed online? Check out this post: https://shanebarker.com/blog/best-digital-marketing-strategies-for-startups
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Listen to Shane Barker and Ted Rubin discuss the coronavirus lockdown and how you can use the time to reconnect with people. In the podcast, Ted also talks about what his company, Photofy, is doing to help other businesses during these challenging times. Listen to him on my podcast here: https://shanebarker.com/podcast/ted-rubin/ Want to leverage video conferencing to continue your business operations online? Check out the best Zoom alternatives here: https://shanebarker.com/blog/zoom-alternatives/
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Listen to Shane Barker and David Meerman Scott as they talk about ebooks and the latest shifts in online marketing. David has written 11 books so far and in this podcast episode, he reveals his process for writing books. Some of his books have been translated into at least 30 languages. Listen to the entire podcast episode now: https://www.shanebarker.com/podcast/david-meerman Side note for book lovers: Check out some amazing audiobooks here: https://shanebarker.com/go/books
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Listen to Shane Barker and Jenn Herman as they discuss Instagram marketing. Discover how to grow your business on Instagram and crack its algorithm. Jenn is a globally recognized Instagram expert. Her company, Jenn’s Trends, helps marketers handle their Instagram marketing strategy. Listen as she talks all about it on my podcast: https://shanebarker.com/podcast/jenn-herman/ Want to revitalize your Instagram growth strategy? Check out this post for insights: https://shanebarker.com/blog/instagram-growth/
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Listen to Shane Barker and Michael Brenner talk about content marketing. In this episode, Michael speaks about his bestselling books, and some things marketers get wrong in content marketing. He also elaborates on his speaking career and some of his favorite content marketing tools. Listen to their conversation now: https://shanebarker.com/podcast/michael-brenner Looking for strategies and tactics to make content marketing work for you? Check out my ebook: https://shanebarker.com/content-marketing-ebook/
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Listen to Shane Barker and Mark Schaefer as they discuss how businesses can survive the coronavirus crisis. In the podcast episode, they also touch upon the evolution of customer needs, book writing, and giving public speeches. Listen to the conversation now: https://shanebarker.com/podcast/mark-schaefer
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Listen to Shane Barker and Jayson DeMers talk about entrepreneurship and the challenges of transitioning from content management to a SaaS business. Listen to the podcast episode here: https://shanebarker.com/podcast/jayson-demers Want to know how to make your startup thrive? Check out this post to learn more: https://shanebarker.com/blog/content-marketing-for-startups/
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Listen to Shane Barker and Rachel Thompson as they talk about how authors can self-publish and market their books. In this episode, Rachel talks about how she became a book marketing and author branding strategist. She also has several tips to help new authors succeed with book marketing.
Listen to their conversation now: https://shanebarker.com/podcast/rachel-thompson/
Are you an avid reader and a book lover? This amazing audiobook collection is definitely worth your attention: https://shanebarker.com/go/books
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Listen to Shane Barker and Brian Fanzo as they discuss the latest trends that are shaping the digital marketing industry in 2020. In this podcast episode, Brian’s also reflects upon his plunge into entrepreneurship and his professional journey so far. Listen to the entire podcast episode now: https://shanebarker.com/podcast/brian-fanzo/ Are you updated about the latest trends in the SEO industry? Check out my article to stay on top of your game: https://shanebarker.com/blog/seo-trends/
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Listen to Shane Barker and Gennaro Cuofano talk about FourWeekMBA and the challenges of starting a digital business in the era of giant tech platforms. The podcast also touches upon creating content with audience intent in mind. Listen to the entire podcast episode: https://shanebarker.com/podcast/gennaro-cuofano Want to boost the productivity of your business? You need to leverage the right business tools. Check out some amazing tools in this post: https://shanebarker.com/blog/business-tools/
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Listen to Shane Barker and Ankur Warikoo talk about nearbuy.com and the challenges of succeeding in the Indian market. The podcast also touches upon Ankur’s professional journey, including his experiences as a CEO and an Angel investor. Listen to Ankur’s take on the Indian internet industry and how it’s different from the West here: https://shanebarker.com/podcast/ankur-warikoo Want to adopt a more multicultural marketing approach? Check out this post: https://shanebarker.com/blog/multicultural-marketing/
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Listen to Shane Barker and Glenn Gaudet talk about employee advocacy. Discover how you can make your employees a powerhouse for your digital marketing efforts. Glenn is a specialist in employee advocacy technology and social media marketing. He is also an author and hosts a weekly podcast called, “AMP Up Your Digital Marketing.” Listen as he talks all about employee advocacy on my podcast: https://shanebarker.com/podcast/glenn-gaudet/ You can also check out some of the best employee advocacy tools to increase your brand value and reach: https://shanebarker.com/blog/employee-advocacy-tools/
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Listen to Shane Barker and Shay Rowbottom talk about finding fulfillment at work and how to reach your potential. In the podcast, Shay also touches upon healing from childhood wounds and the journey to self-awareness. Listen to Shay’s take on personal growth here: https://shanebarker.com/podcast/shay-rowbottom Want to become a more inspirational leader? Check out my post on effective leadership: https://shanebarker.com/blog/inspirational-leader/
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Listen to Shane Barker and Dean DeLisle as they talk about entrepreneurship, social selling, and the importance of building social communities. In this episode, Dean talks about his professional journey and the lessons that he has learned along the way. Listen to their conversation now: https://shanebarker.com/podcast/dean-delisle Looking for ways to retain your customers? Check out this article: https://shanebarker.com/blog/increase-customer-retention/
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Listen to Shane Barker and Justin Christianson as the latest CRO trends to watch out for in 2020. In this podcast episode, Justin also talks about his professional journey and how he founded Conversion Fanatics. Listen to their conversation now: https://shanebarker.com/podcast/justin-christianson Looking for the best CRO tools to grow your business? Check them out here: https://shanebarker.com/blog/cro-tools-2018/
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Listen to Shane Barker and Benjamin Shapiro as they discuss podcasting and how brands can leverage it to grow their business. In this podcast episode, Benjamin shares tips for marketing a podcast and turning it into a revenue stream. Listen to their conversation now: https://shanebarker.com/podcast/benjamin-shapiro/ Looking to start your own podcast? Check out the best platforms for hosting and submitting your podcast: https://shanebarker.com/blog/hosting-and-submitting-podcast-sites/
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Listen to Shane Barker and Cat Howell as they talk about online courses, FB ads, marketing, and sales. Discover what it takes to launch a successful online course. In this podcast episode, they also discuss their failed businesses in the past. Listen to their conversation now: https://shanebarker.com/podcast/cat-howell/ Looking to build your own online course? Check out the best platforms to sell your course here: https://shanebarker.com/blog/online-course-platforms/
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Listen to Shane Barker and Melanie Deziel talk about content ideas and storytelling. Melanie Deziel is the founder of StoryFuel and the world’s leading expert on branded content. Learn how to come up with unique content ideas and create stellar content. Listen to Melanie talk about it all here: https://shanebarker.com/podcast/melanie-deziel Also, find out how I’ve optimized my content to grow my business: https://shanebarker.com/blog/optimize-content-better-conversions/
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Connect with Shane Barker and Jeff Baker in an interesting interchange about SEO, marketing, lead generation strategies, emerging digital marketing trends, and more. Learn how SEO is the key to success in digital marketing.
Listen to Jeff as he gives his views on SEO strategies to increase business in the podcast episode here: https://shanebarker.com/podcast/jeff-baker
Also, find out how you can create an SEO campaign from scratch and grow your brand: https://shanebarker.com/blog/seo-campaign/
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Listen as Ryan Robinson and I discuss how blogging can earn you $50,000 per month. Ryan is a blogger, entrepreneur, coach, keynote speaker, author, and content marketing strategist.
Learn all the secrets to ranking higher in search results by listening to tips from Ryan at https://shanebarker.com/podcast/ryan-robinson/
Here’s how I used content marketing to my advantage to grow my blog as well: https://shanebarker.com/blog/content-marketing-case-study/
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Join Shane Barker and Brennan White in a conversation on how AI can transform the marketing landscape. He touches upon the need for data-driven marketing and discusses how automation can aid creative processes.
Listen to him as he tells us how his company, Cortex, is helping companies explore AI: https://shanebarker.com/podcast/brennan-white
To discover the latest social media marketing tools for your business, check out my article: https://shanebarker.com/blog/social-media-marketing-tools/
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In this podcast episode, Ryan Hanley tells Shane Barker about his professional journey. He looks back upon his career and tells us how he found his path in life after meandering in different directions.
Listen to him as he shares his wisdom on marketing, entrepreneurship, and more in this podcast episode: https://shanebarker.com/podcast/ryan-hanley
Want to take your marketing strategy to the next level? Check out the best blogs for marketers now: https://shanebarker.com/blog/social-media-blogs/
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Join Shane Barker and Gini Dietrich in a conversation on the various aspects of content marketing. Learn how content marketing can benefit your business and how you can make the most out of it.
Listen to her as she gives you an insider’s view into the content marketing industry in this podcast episode: https://shanebarker.com/podcast/gini-dietrich
Over the years, I’ve used content marketing to grow my business and boost my online presence. Check out how I leveraged it: https://shanebarker.com/blog/content-marketing-case-study/
You Will Learn
- The benefits of content marketing
- How content marketing has evolved
- Important tools for content marketing
- How Arment Dietrich works on its content strategy
Guest Bio
Gini Dietrich is the founder and CEO of Arment Dietrich, a marketing communications firm based in Chicago.
She is passionate about writing and is a lead blogger at her PR and marketing blog, Spin Sucks. It is recognised as one of the top blogs by AdAge Power and Social Media Examiner. Her books, Marketing In The Round and Spin Sucks talk about content marketing from an insider’s perspective.
She is also the co-host of Inside PR, a weekly podcast about communications and social media.
Website: https://spinsucks.com/
Resources
- CoSchedule
- Calendar
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Join Shane Barker and Marcus Sheridan as they take you on the journey to understand your audience and create stellar content. Understand the importance of being transparent with your audience by listening to the podcast episode here: https://shanebarker.com/podcast/marcus-sheridan/ I’ve used content marketing to my advantage in the past too. Here’s how you can implement it as well: https://shanebarker.com/blog/content-marketing-case-study/ Key Takeaways [1:00] Marcus Talks About His Businesses [6:58] Marcus Discusses His Experiences With Brands [11:38] The Section That Every Website Doesn’t Have [18:18] Marcus Talks About His Marketing Strategy [23:11] How to Implement the Strategy [34:28] Marcus Explains How He Understands Customers [38:25] Marcus on the Art of Communication [47:18] Books to Understand it Better Guest Bio Marcus Sheridan is a highly sought-after international keynote speaker known for his unique ability to excite, engage, and motivate live audiences with his simple, yet powerful transformational business approach. You Will Learn The Importance of Communication How to Understand Your Customers The Importance of Transparency With Customers Resources They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer How to Win Friends and Influence People Brands must understand what consumers are looking for before making a purchase. You must do everything you can to share this information with them to help them make a more informed decision. It’s essential for you to also let them know if your product or service is right for them. In a nutshell, the content that you create should improve the transparency of your business. What are the other important forms of content for businesses? Let me know in the comments.
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Sales and marketing are crucial for all businesses. Without them, it can be difficult to sustain your business. To help you understand their importance, I have with me, Pam Didner. Listen as she discusses how you can align sales and marketing better here: https://shanebarker.com/podcast/pam-didner/ You need to design the customer journey perfectly to ensure that your prospects move smoothly towards the conversion stage. Here’s how: https://shanebarker.com/blog/customer-journey/ You Will Learn About Pam’s Journey The Importance of Templates Best Practices of Sales & Marketing Aligning Sales & Marketing Guest Bio Pam Didner is a B2B tech marketing consultant, author, and speaker. She is a passionate B2B marketer with more than 20 years of experience in sales enablement and product, partner, and content marketing for clients such as Cisco, Intel, 3M, and Microsoft. With a diversified background in finance, accounting, product support, and global marketing strategy, Pam Didner has a comprehensive understanding of how marketing impacts a company as a whole. Resources Engagio Salesforce Nimble Pipedrive --- Sales and marketing may not be the same, but you should consider integrating them to offer a unified brand experience to your customers. Both teams can support each other and help strengthen your entire funnel to increase your revenue. You must organize regular meetings between the teams and help them work together. It’s also necessary to build the reputation of your salespersons to improve your conversion rates. Create quality content that they can use and also track all the joint KPIs to understand where you stand. What are the other ways through which you can align sales and marketing? Let me know in the comments.
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Sandra Clayton tells Shane Barker how she overcame challenges to build a $6 million business in just 2 years. She founded Conversion Minded to help entrepreneurs grow their businesses. In her career, spanning more than 20 years, Sandra has been a writer, designer, entrepreneur, and marketer. Listen to her tips in her podcast episode here: www.shanebarker.com/podcasts/sandra-clayton/ If you are interested in learning the best content marketing strategies, you should check my case study: https://shanebarker.com/blog/content-marketing-case-study/ You Will Learn Why commitment and self-sufficiency are important What it takes to build a $6 million business in 2 years The challenges of running a business Why delegation is important for all entrepreneurs Useful tools for running an online business Advice for aspiring entrepreneurs Key Takeaways [4:33] Sandra’s Family and Childhood [10:28] Sandra Talks About Committing to Your Goals [15:42] Sandra’s Parents [21:13] How Sandra Started Conversion Minded [27:00] Building a Business Marketing Strategy [28:27] How Sandra Built a $6 Million Business [31:11] Business Challenges [36:43] Sandra’s Businesses [38:25] The Importance of Delegation [39:38] Sandra’s Favorite Tools [42:20] Advice for Entrepreneurs [47:47] Sandra’s New Project [51:37] Random Fact About Sandra Guest Bio Sandra Clayton is the Founder of Conversion Minded, a company that helps entrepreneurs grow their online businesses. In her career of over 20 years in marketing and business development, she has been a writer, designer, marketer, and an entrepreneur herself. Sandra is a hustler — she built a $6 million business in just 2 years! When she is not working, she loves to go for a good run or to hit the gym to focus on her health goals. Website: https://conversionminded.com/ Resources Google Docs Loom ScreenFlow EasyWebinar
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Listen to Shane Barker and Rand Fishkin talk all about SEO. Discover the secrets to ranking #1 on Google’s SERPs. Learn it all from the SEO Mozart and implement these ideas to improve the ranking of your website. In a time when everyone heads to search engines like Google to look for things they want, it can be challenging to grow your business without SEO. Rand Fishkin is one of the most prominent figures when it comes to SEO, and he co-founded Moz and Inbound.org. He’s also recently co-founded SparkToro and authored three books. Listen as he talks all about it on my podcast: https://shanebarker.com/podcast/rand-fishkin/ I’ve used SEO to grow my website as well. It’s helped me increase my organic traffic by nearly 12 times in just 2 years. Find out how I did it so that you can replicate my success for your website: https://shanebarker.com/blog/seo-case-study/ You Will Learn Challenges of Ecommerce Stores Rand’s Journey into Digital Marketing SEO Secrets Resources Moz Whiteboard Fridays SparkToro Guest Bio Rand Fishkin is the founder of SparkToro. And previously, he co-founded Moz and Inbound.org. He’s also the author of, “Lost and Founder: A Painfully Honest Field Guide to the Startup World,” and has previously written two more books, “Art of SEO,” and “Inbound Marketing & SEO.” Additionally, he’s a frequent traveller, speaker, and presenter. --- To reach the coveted #1 spot on the Google SERPs, you must put consistent effort into building your SEO. Get your target audience right and find those who can influence it as well. Develop your website to load smoothly and quickly on both desktops and smartphones. Make sure that it’s responsive too. You should also optimize for voice searches. Document all of this in your SEO strategy to ensure that your team follows through with it. What are the other ways you can reach the #1 position on Google? Let me know in the comments.
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Larry Kim and Shane Barker discuss the emergence of Facebook Messenger as a platform for marketing. Larry Kim, who owns MobileMonkey, a Facebook Messenger marketing platform, explains various strategies that marketers can use to promote their businesses on Messenger. Listen to the podcast episode: www.shanebarker.com/podcasts/larry-kim Chatbots are a great way to engage with your audience on Facebook Messenger. Want to build your own Messenger chatbot? Check out my article to learn how: https://shanebarker.com/blog/facebook-messenger-chatbot/ You Will Learn How to use Facebook Messenger for marketing Why is Messenger marketing the next big thing? Which companies are leveraging Messenger marketing? How can chatbots help your business? What are unicorn companies? What does it take to start your own online business? Key Takeaways [00:56] Larry’s Family Background [03:55] Living in Cambridge [05:37] Transition from Engineering into Marketing [07:17] Selling WordStream for $150 million dollars [09:27] Idea for MobileMonkey [15:37] Being a CEO and Dreaming of a Unicorn Company [21:40] Why Facebook Messenger Marketing Is Hot [24:08] How MobileMonkey Works [26:47] Best Facebook Marketing Strategies [30:15] ROI of Messenger Marketing Guest Bio Larry Kim is the CEO of MobileMonkey, a Facebook Messenger Marketing Platform. He dreams of running a unicorn company someday. He is also the founder of WordStream, a SaaS company which he recently sold for a whopping $150 million dollars. Larry is one of the most well-known influencers in the digital marketing space. Search Engine Land named him, “The Search Marketer of The Year” in 2015. He is passionate about entrepreneurship, digital marketing, and he loves to play video games. Website: www.mobilemonkey.com Resources MobileMonkey Google Analytics Facebook Analytics SEMrush Zoom Loom Facebook Messenger is extremely popular as a messaging app. If you know the tricks of the trade, you can also use it to grow your business. While it holds a goldmine of opportunities, very few businesses are using it to their advantage. Now is the right time to dive into Facebook Messenger marketing to get an early adopter advantage. I hope the strategies mentioned above help you set up a solid Facebook Messenger marketing strategy. Do you have any questions regarding Facebook Messenger marketing? Please share them in the comments sections below.
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Listen to Shane Barker and Joe Lazauskas as they elaborate on the pillars of a content marketing funnel. Learn how you can boost your conversion rates by optimizing your content marketing funnel. To help you develop your content marketing strategy and funnel, I’ve got with me, Joe Lazauskas. He’s the Head of Marketing at Contently. He’s also a best-selling author with his book, “The Storytelling Edge: How to Transform Your Business.” Listen as he talks about it on my podcast: https://shanebarker.com/podcasts/joe-lazauskas/ I’ve used content marketing to my advantage in the past and continue to use it to increase my website traffic. Following a content marketing strategy helped me grow my traffic manifold without a lot of investment as well. Find out how I did it so that you can replicate my success for your website: https://shanebarker.com/blog/content-marketing-case-study/ You Will Learn Long term vs short term tactics for growing business Trends in marketing Guest Bio Joe Lazauskas serves as the Head of Marketing at Contently and helps the brand grow its business every day! In addition, he’s assisted numerous brands increase their reach through content marketing. He’s also a best-selling author with his book, “The Storytelling Edge: How to Transform Your Business.” Key Takeaways [3:03] Joe Talks About His Childhood [9:05] Joe’s College [15:01] Transition to Content Marketing [19:38] Joe Talks About His Book [29:21] Storytelling and Content Marketing [32:05] Pillars of Content Marketing [35:54] About Contently [38:13] Metrics to Measure Content Success [40:25] Joe’s Favorite Tools [42:35] Joe Talks About Dollar Shave Club [44:48] Joe’s Side Projects [46:23] Joe’s Work Nickname [49:04] Joe’s Favorite Travel Destination Resources The Storytelling Edge: How to Transform Your Business Contently It’s important that you understand the pillars of content marketing funnels. They will help you improve the effectiveness of your content marketing campaigns. Finding your target audience, figuring out your goals, and mapping your content to the sales funnel are some of the pillars of content marketing funnels. It is also critical to have a set design plan in hand so that all of your teams are on the same page when they are creating and posting content. This helps your brand maintain a consistent tone. Lastly, the channels through which you promote your content are also important. Choose the ones where your audience is the most active. Are there any other pillars of content marketing funnels that we’ve missed? Let us know in the comments.
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In this episode of Shane Barker’s Marketing Madness Podcast, Shane Barker and Katie Lance discuss the execution of content marketing. Learn how you can make your entire process of content marketing simpler through the insightful tips shared in the podcast. Listen as Katie shares her knowledge of content marketing and real estate. Get to know the story of her life and learn about the various challenges that you can face while rolling out your content marketing strategy. You can listen to the podcast here: https://www.shanebarker.com/podcast/katie-lance/ I’ve had a lot of experience with content marketing as well, and it’s helped me grow my website by leaps and bounds. Want to know how I grew my website traffic by implementing and following a solid content marketing strategy? Check out my case study here so that you can replicate it as well: https://shanebarker.com/blog/content-marketing-case-study/ You will learn Katie’s journey in marketing Services of Katie Lance Consulting Steps to implement a content marketing strategy Challenges faced while implementing a content marketing strategy Guest Bio Katie is the co-founder and CEO of Katie Lance Consulting. For the past 10 years, she has been working with agents and brokers to help them get smarter about how they can use social media to grow their businesses. In addition, she is the author of the best-selling book, #GetSocialSmart and the founder of the #GetSocialSmart Academy. She’s a well-known keynote speaker as well. Resources #GetSocialSmart Asana Later.com YouTube A content marketing strategy is crucial for the success of your content marketing campaigns. Without it, you won’t be able to reach your target audience effectively. You must identify your goals and target audience. In addition, you should develop a content calendar and follow it. Create high-quality content and distribute it to ensure that it reaches your target audience. Lastly, based on the results, optimize your strategy further. Are you having trouble creating and executing your content marketing strategy? If you need any assistance with it, you can always reach out to me.
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Join Shane Barker and Kevan Lee as they discuss the various aspects of a visual content strategy. Learn how visual content catches our attention and how you can use it to market your brand.
Visual content is an integral part of any content marketing strategy and is critical for its success. Find out about the advantages of visual content and learn how to create a visual content strategy here: https://shanebarker.com/podcast/kevan-lee
I’ve used content marketing to grow my presence online and visual content played a crucial role in it. Find out how I achieved my growth so that you can replicate it for your website: https://shanebarker.com/blog/content-marketing-case-study/
You Will Learn
- The important factors of visual content
- Tips for choosing visuals
- Buffer’s go-to form of content
- Buffer’s Instagram strategy
- The future of visual content
Guest Bio
Kevan Lee is the Vice-President of Marketing at Buffer, which is a powerful social media management tool. It’s used by over 3 million agencies, individuals, and brands around the world. Additionally, he’s an advisor at Leap Studios, which helps new companies with their marketing and distribution strategies. Previously, he served as the Managing Editor of Vox.
Resources
- Canva
- Figma
- State of Remote Work
- Zoom
- Slack
- Threads
- Dropbox Paper
- Animoto
- Wave
- Biteable
- Substack
A visual content marketing strategy is critical to the success of your brand. Without visuals, your blog posts would be dry, and so would your social media profiles. You must get your branding right and have it planned clearly. But it is also necessary to decide upon the type of content that you want to create and its distribution channels.
What are the other factors that you think need to be considered while developing a visual content strategy? Let me know in the comments.
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Lisa Buyer and Shane Barker discuss the epic rise of video content in the marketing landscape. In this episode, they touch upon the kinds of videos that are trending and which brands are crushing their video marketing strategies.
She also reveals her favorite video content marketing tools and how they can make the process of content creation easier.
On the personal front, Lisa looks back at her early years and reminisces about how she handled a tough boss once. From how she got her first paying job to the inception of the Buyer Group, she discusses it all in this episode.
To find out more about her journey, listen to the full episode: https://shanebarker.com/podcast/lisabuyer
Struggling with PR and content marketing? I’ve got some tips for you. Read my case studies to learn more:
https://shanebarker.com/blog/pr-case-study/
https://shanebarker.com/blog/content-marketing-case-study/
You Will Learn
- Why Businesses Need to Produce More Videos
- The Type of Videos That Are Trending
- Brands That Excel at Video Content Marketing
- Best Tools For Video Content Marketing
- Common Video Marketing Mistakes
Guest Bio
Lisa Buyer is the Founder and CEO of a boutique agency, The Buyer Group, which specializes in SEO, SEM, social media, and public relations. She is also the author of, “Social PR Secrets,” a book that gives actionable tips on combining the power of social media and PR. Her passion project, Female Disruptors, shines a spotlight on ambitious women who are pioneers in their industries.
Resources
- Be.Live
- Lumen5
- Loom
As video content becomes increasingly popular, it’s important for marketers to embrace this powerful marketing opportunity. If you want to stay in the game, the message is clear — produce more video content.
To ensure your videos get engagement, you need to focus on making quality videos. In addition to this, focus on video SEO and share your videos on multiple platforms to increase the visibility of your videos.
Is there anything else marketers should keep in mind to create an effective video content marketing strategy? Please share your insights in the comments section.
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Arnie Kuenn and Shane Barker discuss opportunities and challenges for digital marketers and how they can excel at content marketing. In this conversation, Arnie reveals how he entered the content marketing industry and what led to the rise of Vertical Measures. He also gives actionable tips on how you can create content that can drive more traffic. In this episode, Arnie gives us details about his family background, his career progression, and his passion for yachts. If he had to max out a credit card, Arnie reveals that he would love to buy yachts and accessories for it. To get to know more about Arnie, listen to the full episode: https://shanebarker.com/podcast/arniekuenn If you’re looking for more resources on content marketing, I’ve got something for you. Read my case study to learn how I leveraged content. https://shanebarker.com/blog/content-marketing-case-study/ Key Takeaways [01:04] Arnie’s Background [03:15] Shining in the Internet Bubble [05:33] Arnie’s Hometown [07:36] Talking About Kent State University and Riots [09:05] Association with IKON Office Solutions [14:04] Stepping Into Content Marketing [22:54] What Does Vertical Measures Do? [29:47] What Kind of Content Stands Out [33:24] Understanding the Customer’s Journey [37:37] Yachts & Sailing Dreams Guest Bio Arnie Kuenn is the CEO of Vertical Measures, a digital marketing agency that helps other businesses grow. He is the author of two acclaimed content marketing books: “Accelerate!” and “Content Marketing Works.” In 2017, he was named as the Content Marketing Person of the Year in Arizona. Apart from work, Arnie loves sailing and dreams of owning a power yacht someday. Website: www.verticalmeasures.com Resources Vertical Measures Content marketing is a dynamic field. If you want to succeed at it, you need to keep an eye on what’s trending and who your target audience is. The key is to create content that your audience may already be searching for. That way you are addressing their concerns and producing interesting content. In addition this, conducting keyword research, analyzing your metrics, and adding a bit of personalization can also work wonders for the success of your content marketing strategy. Which other content marketing best practices would you like to recommend? Please share your views in the comments section.
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Cynthia Johnson and Shane Barker discuss why personal branding is important and how you can work towards building a positive brand image. Cynthia also talks about the essential elements to creating great content and how to build your audience on social media. Personal branding is no longer limited to celebrities. With social media, our lives have become more public. Based on your online image, people make assumptions about who you are. Whether you’re applying for a new job or starting a new company, someone somewhere is bound to Google you. If you want to put your best foot forward, you need to work on personal branding. Here’s everything you need to know about personal branding: www.shanebarker.com/podcast/cynthia-johnson Clutch, a B2B ratings, and review firm, rated my company, Shane Barker Consulting, as one of the top firms for digital marketing, SEO, and branding. Check it out here: https://www.prnewswire.com/news-releases/top-internet-marketing-seo-and-branding-companies-named-in-cities-across-us-by-clutch-300631833.html Want to know how I built my brand? Here is how I leveraged PR to get quality backlinks: https://shanebarker.com/blog/pr-case-study/ You Will Learn Who needs a personal brand? Why is personal branding important? How to create good content How to engage your social media audience Guest Bio Cynthia Johnson is Co-Founder and CEO of Bell + Ivy, a digital marketing and personal branding agency in Santa Monica. She was named as one of the top branding experts in 2017 by Entrepreneur. Mashable also recognized her as one of the top 50 marketers on SnapChat. In February 2019, she came out with her first book, “Platform,” which delves into the secrets of developing a personal brand. Website: https://www.cynthialive.com/ | https://www.bellivy.com/ Resources Slack Grammarly Flipboard --- We live in an age where you can find information about anyone with just one click. If you aren’t working to polish your self-image, you are going to lose out on opportunities. Building a positive brand image takes a lot of time, dedication, and effort. I hope the strategies mentioned above will help you with building your personal brand. In which other ways can you build a personal brand? Please share your insights in the comments section below.
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Join me as I discuss content amplification and the future of content marketing with Chad Pollitt. Get an insider’s view of the digital marketing industry and learn about some cool innovations in the industry.
Content amplification is necessary for achieving your business goals. Simply creating quality content isn’t enough anymore and you need to put effort into distributing and promoting it too. Be it through earned, owned, or paid media, content amplification is a must. Listen to what Chad Pollitt has to share about it in this podcast episode here: https://shanebarker.com/podcast/chad-pollitt/
I’ve used content amplification for my brand to increase traffic to my website. This included reaching out to websites to get backlinks by publishing guest posts, writing high-quality blog posts, and more. To learn how I did it, you can check out my ebook here: https://shanebarker.com/website-traffic-ebook/
You Will Learn
- The importance of content amplification
- How to use native advertising
- The future of content marketing
- An insider’s view of the digital marketing industry
Key Takeaways
[4:51] Fun Facts About Chad’s Childhood
[9:40] Experience of Teaching at Universities
[12:45] Chad’s Entry into Digital Marketing
[19:27] Managing Multiple Projects at a Time
[24:09] Chad Talks About Content Amplification
[29:08] Benefits of Content Amplification
[34:14] Chad’s Recommended Softwares
[38:15] Ebooks Written by Chad
[40:36] Chad’s Cooking Side
[42:17] Chad Talks About His Bar
[43:10] What Chad Thinks About Marketing
Guest Bio
Chad Pollitt is Vice President and Co-founder of Relevance, a digital magazine, agency, and events company dedicated to content research, strategy, promotion, and marketing. He is also the VP of Marketing at inPowered. He is an Adjunct Professor of Digital Marketing at the Indiana University Kelley School of Business, of which he is a proud alumnus.
Resources
- TweetDeck
- SEMrush
- BuzzSumo
- Mention.com
Publishing great content is not enough anymore. You also need to promote and amplify it. Through paid, earned, and owned media, you can spread your content across the internet.
You can use remarketing, influencer marketing, and amplify your best content to ensure to improve your reach and increase your conversions. If you have any doubts regarding content amplification, you can reach out to me to discuss this.
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Learn how content marketing drives growth for businesses around the world. Join Shane Barker and Jon Wuebben as they discuss the advantages of B2B content marketing and how it is changing the digital space. Building a B2B content marketing strategy requires some foresight and dedication. The chances of the success of your content marketing strategy increase if you have a strategy in place. To figure out how you can create your B2B content marketing strategy, listen to this podcast interview with Jon Wuebben: https://shanebarker.com/podcast/jon-wuebben/ I’ve used content marketing to increase my website traffic. By planning beforehand and adhering to my content marketing strategy, I was able to increase traffic on my website. Here’s a guide to what I did so that you can do the same for your website: https://shanebarker.com/blog/content-marketing-case-study/ You Will Learn How to delegate tasks How to prepare for public speaking and fight stage fear How to conduct presentations and keynote speeches How to build relationships with your customers Key Takeaways [3:59] Jon’s Musical Journey [10:03] Transition from College to Working for Kia & Ford [17:49] Content Launch’s History [21:02] Jon’s Books [25:12] Jon’s Work in Politics [27:26] Jumping into Speaking [36:33] B2B Content Marketing Strategy Tips [42:02] Tools used by Content Launch [43:45] The Future of Marketing [47:47] Jon’s Biggest Achievement [50:57] Jon’s Favorite Artist Guest Bio Jon Wuebben is the founder and CEO of Content Launch, a digital agency that helps small and medium-sized businesses connect with target audiences. When he is not leading the charge at Content Launch, Jon is authoring books on successful content marketing strategies, and sharing his insights at well-known marketing conferences. Resources Content Launch --- I know that it can be difficult to create a B2B content marketing strategy when you’re just starting off. However, by setting goals, it is possible to measure your success and even tweak your strategy. You must create high-quality content and incorporate keywords into it to rank higher up in the SERPs. Lastly, by following your competitors and repurposing content, you can further improve your B2B content marketing strategy. If you need any help developing your B2B content marketing strategy, you can get in touch with me to discuss it.
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Deirdre Breakenridge and Shane Barker discuss the importance of content marketing and why content is still king. Discover the reasons behind its significance and learn how to use it to improve your marketing.
Content marketing is still one of the most important modes of marketing. Everything on the internet revolves around it. Be it text, images, infographics, or videos, all forms of content are still consumed regularly by people. Learn how content can help you grow your brand with tips from Deirdre Breakenridge here: https://shanebarker.com/podcast/deirdre-breakenridge/
I’ve myself used content marketing to grow my website from scratch. Over time, I managed to grow my backlinks 7 fold. And, my traffic grew by nearly 300% in a short span of time. Learn how I did it and how to replicate this strategy to grow your brand here: https://shanebarker.com/blog/content-marketing-case-study/
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Amy Higgins and Shane Barker discuss how the fields of content marketing and PR are beginning to blend together. Discover how brands are using an integrated approach to PR and content marketing to get the best results. In this episode, Amy Higgins tells us why you shouldn’t think of content marketing and PR as two mutually exclusive strategies. She even gives us a word of advice on how we can combine these strategies to get the maximum results. www.shanebarker.com/podcast/amy-higgins/ I’ve also dabbled in PR and content marketing and learned a few important lessons. Read my case studies on PR and content marketing to learn more: https://shanebarker.com/blog/pr-case-study/ https://shanebarker.com/blog/content-marketing-case-study/ You Will Learn Trends in the content marketing industry How PR and content are related Why you need to combine your PR and content marketing strategies How brands are integrating PR and content marketing What kind of content works Which tools can help with content marketing and PR Key Takeaways [01:05] Amy’s San Fransisco Connection [05:32] Family Life [07:25] How Amy’s Grandma Smuggled Whiskey Once [08:40] College Years & First Job [11:05] Moving From Fashion to Marketing [13:50] Amy’s Perspective on Life [17:58] Life of a Content Strategist [20:00] What NOT to Do With Content [23:50] PR + Content Marketing [28:30] Amy’s Favorite Software [35:05] Advice to Her 20-Year-Old Self [39:43] When Amy Sold Girl Scout Cookies [42:50] Passion For Trekking [47:13] Which Famous People Would Amy Invite For Dinner? [48:46] Where to Get In Touch With Amy Guest Bio Amy Higgins is a content marketing expert who is currently the Director of Content at Sojern, a media company that focuses on data-driven traveler marketing. She is also a judge at the Content Marketing Awards, presented and owned by the Content Marketing Institute. When she’s not working, she likes going to the opera, hiking, and trying out different foods. She is a true blue adventure junkie — she has even made it to Everest Base Camp! Website: www.sojern.com Resources Google Analytics Moz SEMrush Sprout Social PR and content marketing are beginning to merge. To keep up with the pace of the industry, I would suggest that you take an integrated approach for PR and content marketing. If done correctly, a combined approach can help you get the best of both worlds. If you need help with content marketing and PR, please feel free to reach out to me to chat.
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Want to create a winning Twitter content strategy? It takes a lot of work. Read on to find out how you can succeed at content marketing on Twitter. In this podcast episode, Cathy McPhillips and Shane Barker discuss what it takes to succeed with Twitter marketing. From getting engagement to using Twitter chats, Cathy walks us through different ways you can grow your Twitter account. During the course of the conversation, she even throws light on creating a community of like-minded folks with LinkedIn and Slack groups. But it’s not all just about marketing. There’s more to it. She shares how a benevolent couple, who didn’t know her personally, paid for her college education. It’s a conversation that’s just the right mix of marketing and madness! Listen to the podcast here: https://shanebarker.com/podcast/cathymcphilips As a content marketer myself, I can vouch for the strategies that she mentions in this episode. In the past, I’ve used them to grow my search rankings. Want to know how? Find out here: https://shanebarker.com/blog/content-marketing-case-study/ Key Takeaways [2:05] How Cathy’s College Education Was Sponsored [6:36] Interest in Journalism & Media Planning [12:19] How Cathy Got Into Marketing [17:18] Journey With Content Marketing Institute [23:06] Twitter and LinkedIn for businesses [29:15] Twitter Chats and Hashtags [34:00] Getting Engagement on Twitter [37:53] Cathy’s Take on Content Marketing [45:01] Cathy’s Love For the Nonprofit Sector [50:25] Hashtag That Describes Cathy’s Life You Will Learn How content technology works Which is better for marketing - LinkedIn or Twitter? What gets engagement on Twitter How content marketing is changing Cathy’s career progression What’s more important: real-life world experience or a degree? Guest Bio As the VP of Marketing at Content Marketing Institute, Cathy leads the marketing efforts for CMI, ContentTECH Summit, Content Marketing World, and other CMI properties. In addition to this, Cathy is a judge at the Content Marketing Awards organized by CMI. She even serves as a Board Member on the Ohio University College of Business Marketing Advisory Board. Website: www.contentmarketingworld.com Resources Google Analytics Adobe
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Shane Barker and Aaron Agius discuss the best methods of using content marketing and SEO to market your brand. Get the latest actionable insights about how the two can be used together to boost your brand’s visibility. SEO and content marketing both support each other and you can use them together to market your brand. You need to do content marketing efficiently to boost your SEO. At the same time, to make the most out of your content marketing, you need to get your SEO right. Aaron Agius, the CEO of Louder Online, shares his insights about them in this episode of Shane Barker’s Marketing Madness Podcast. Listen to him here: https://shanebarker.com/podcast/aaron-agius/ I used SEO and content marketing together to grow my websites' traffic by over 12x in just 2 years. You too can use this method of marketing to grow your brand online. Find out how I achieved it here: https://shanebarker.com/blog/seo-case-study/ You Will Learn About the life of a digital nomad Handling a location independent company How long your blog posts should be The importance of content marketing Guest Bio Aaron is the CEO of Louder Online, a digital marketing consultancy that specializes in Intelligent & Effective Search, Content & Social Marketing. He is married to Gian Clancey Agius, the co-founder of Louder Online. Aaron is one of the world’s leading digital marketers, according to Forbes. Resources Trello Basecamp Slack Ahrefs AccuRanker SEMrush SEO and content marketing are different forms of marketing; however, they are two sides of the same coin. To get your SEO strategy bang-on, you need to have a solid content marketing strategy as well. By consistently coming up with fresh and high-quality content, you can improve your SEO. This can help you earn backlinks and even improve the user experience. Lastly, keywords are essential to rank higher up in SERPs, and you can use them naturally only through content marketing. If you need any assistance with SEO or content marketing, you can get in touch with me.
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Jeff Bullas and Shane Barker analyze how the world of content marketing has changed over the years. Learn about the factors that make a content marketing strategy successful. In this episode, Jeff shares his insights on social media trends, influencer marketing, and other trends that are dominating the marketing landscape. Content marketing requires that you keep up with the latest trends and adapt your strategy constantly. Take notes as Jeff Bullas gives you pointers to create your own successful content marketing strategy. https://shanebarker.com/podcasts/jeff-bullas I’ve also been on a similar path and learned many marketing lessons along the way. Check out how I leveraged content marketing to improve my search rankings: https://shanebarker.com/blog/content-marketing-case-study/ In this episode, You Will Learn: How has content marketing changed over the years? Why is keeping track of trends important? Why is social media a double-edged sword? What is it like to become an influencer? What is it like to become an entrepreneur? What makes a good content marketing strategy? Guest Bio: Jeff Bullas is a marketing expert, blogger, keynote speaker, and best selling author. His website, JeffBullas.com receives more than 5 million visitors a year. Jeff Bullas was named as the #1 Global Content Marketing Influencer in 2018. He was also featured on Forbes as one of the Top 20 Influencers of Chief Marketing Officers in 2018. Besides marketing, he has keen interests in cycling and photography. Resources: The New Rules of Marketing & PR Snagit Infusionsoft CRM ManyChat MobileMonkey What does it take to succeed in content marketing? Read on to learn the key pillars that make an effective strategy for content creation and distribution. https://shanebarker.com/podcasts/jeff-bullas
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Join Shane Barker and Julia McCoy as they discuss how content is shaping the world. Learn how to develop a solid content marketing plan and get a sneak peek into the future of the digital marketing world. Coming up with the perfect content marketing plan can take a lot of planning and strategizing beforehand. You need to decide on your goals, the type of content you’ll create, and you need to come up with an editorial plan. To understand how to do it, you can check out my podcast episode here: https://shanebarker.com/podcasts/julia-mccoy/ I used a similar method of planning my content when my website was getting hardly any traffic. Here’s how I planned my content and used it to my advantage and increased my search rankings drastically: https://shanebarker.com/blog/content-marketing-case-study/ Julia McCoy Short Bio: Julia McCoy is a content marketing ninja and a bestselling author. She is the founder and CEO of Express Writing, and also an educator at Content Strategy Courses. Julia is recognized as one of the top 30 content marketers worldwide and was listed as a thought leader on Forbes. Beside being a serial content marketer, Julia is also a proud mother, a book aficionado, and a coffee addict. https://expresswriters.com/ In this episode, You Will Learn About: The hustle required to kickstart a business The importance of deadlines in content writing How to rank for long-tail keywords Resources Mentioned: BuzzSumo Mangools SEMrush Advanced Marketing Institute’s Emotional Headline Analyzer
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Alan See and Shane Barker discuss what it takes to build a massive audience on social media. In this podcast, they also discuss content marketing, automation, consulting businesses, and more. Social media marketing and content marketing are both critical for growing your brand’s online presence. It is crucial to align social media and content marketing strategies to achieve growth quickly and efficiently. Here’s everything that you need to know about aligning them: https://shanebarker.com/podcasts/alan-see/ I used content marketing and social media marketing to grow my website’s online presence as well. They helped me increase my website traffic from 50k to 90k in just 6 months! I’m sharing my secret sauce here so that YOU can grow your website too: https://shanebarker.com/blog/case-study-website-traffic/ Alan See Short Bio: Alan See is the Principal and Chief Marketing Officer of CMO Temps, LLC. He was voted “Marketer of the Year” by the American Marketing Association for both Content Marketing and Social Media Marketing. He was also recognized as one of the “Top 50 Most Influential CMO’s on Social Media” by Forbes. Alan is a frequent presenter on topics that help organizations develop marketing strategies and sales initiatives to power profitable growth. In this episode, You Will Learn About: How sales and marketing are interlinked How the global employment scenario is changing How social media and content marketing overlap How to make your social media followers feel special What are the misconceptions about social media marketing? Will automation impact marketing? Resources Mentioned: https://www.cmotemps.biz/
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Join Shane Barker and Andrea Fryrear as they discuss everything there is to know about agile marketing. Learn how you can optimize your marketing efforts to get the best results. Every form of marketing takes some sort of planning before rolling out your campaigns. You can get inspiration from some of the most popular campaigns by other brands to understand how you need to market your brand. Here are some of the best examples of content marketing: https://shanebarker.com/podcasts/andrea-fryrear/ I used content marketing to increase traffic to my website and sticking to my content marketing strategy paid off too! Check out how I did it and get started growing your website: https://shanebarker.com/blog/content-marketing-case-study/ Guest Bio: Andrea Fryrear is an expert Content Strategist and the President at AgileSherpas. She is a true Agile marketing advocate, top-rated keynote speaker, and author of “Death of a Marketer”. Being a content marketer by trade, she loves to share her practical knowledge in an approachable and engaging way. When she’s not at her laptop, you can find her playing volleyball and spending time outdoors in her Colorado home training for triathlons. In this episode, You Will Learn About: How agile marketing works How to succeed with agile marketing What is the future of content marketing? Resources Mentioned: 10X Marketing Formula Break The Wheel Personal Kanban Trello Griffin SEMrush CoSchedule Quuu Agile Sherpas
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Brittany Berger and Shane Barker discuss designing and executing content marketing strategies for startups and small businesses. Brittany walks you through her journey of becoming an entrepreneur. She teaches us, from her experiences, why repurposing content is the way to go! Repurposing content can not only help you market your brand but also allows you to utilize your content to the fullest. While some of your audience members may interact with one type of content, others may prefer another form. In such a case, repurposing helps you reach a wider audience too. Here’s all you need to know about repurposing content: https://shanebarker.com/podcasts/brittany-berger/ Repurposing content can help you grow your website traffic and engagement as well. However, there are several other things that you need to do to increase your traffic. Here’s how I increased mine: https://shanebarker.com/blog/case-study-website-traffic/ In this episode, You Will Learn About: The journey to becoming an entrepreneur. Why repurposing content is the key. Why creating unique content for different brands and their challenging audiences is key to successful online marketing. The easiest way to write a book from scratch. How content marketing is a test of generosity. Why there is power in collaboration, more than in the idea of competing. What constitutes a perfect piece of content? Resources Mentioned in this show: BrittanyBerger.com WorkBrighter.co 25 and Self-ish
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Ahava Leibtag and Shane Barker discuss content strategy formulation that can guide a marketing team to meet and exceed their business goals. Ahava walks you through the essentials of crafting a great content marketing strategy to elevate your content game. Unless you’re living under a rock, you know that content is vital to the success of any marketing campaign. In fact, businesses of all sizes are leveraging custom content to reach, engage, and convert their audiences. According to a report by CMI, 92% of businesses are committed to content marketing. Even so, as many as 62% of businesses don’t have an actual content marketing strategy. But, you should definitely have one. Ahava Leibtag, my guest on this podcast episode, is an expert content strategist and the President of Aha Media Group. She is a true content ninja, who has joined us to help marketers like you to elevate your content game. Ahava emphasizes that all businesses should formulate an effective content marketing strategy. It is crucial to the success of your business. Here is how a content marketing strategy can help you elevate your content game: https://shanebarker.com/podcasts/ahava-leibtag/ In this episode, YOU WILL LEARN: Importance of having a personal touch with your audience Collaboration yields results How Art and Writing is connected The Effective way to market content Focus has shifted to the Audience from brand Success lies in the experience RESOURCES https://ahamediagroup.com Content Strategy for the Web
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Andy shared his valuable advice on how to evolve content marketing strategy and become the prime source of unique content. How doing research on your competitors, finding areas of gaps in their information, and focusing on those gaps can help you excel in your content strategy, search, and analytics. Shane Barker and Andy Crestodina discuss how content marketing is shaping the digital space. Discover the right way to create a successful content marketing campaign and learn how you too can use it to grow your brand. Launching a successful content marketing campaign takes a lot of planning. You need to know your target audience, experiment with different content formats, and more. It can be too much to handle for beginners, and that’s why we’ve got a guide to help you launch a successful content marketing campaign: https://shanebarker.com/podcasts/andy-crestodina/ Here’s how I used such techniques to my advantage as well and improved my search rankings through content marketing: https://shanebarker.com/blog/content-marketing-case-study/ Andy also covers, He shared his experience with the last Content Jam held in 2018. How Andy started his career and what inspired him to be a part of the marketing space for more than 18 years. How it feels working with different brands and their challenging audiences. How Andy helps his clients create unique content for successful online marketing. He told us how the book came into existence. How he incorporated his unique idea of “LBOW - Lifetime Body of Work” into his 280 page-project - “Content Chemistry: The Illustrated Handbook for Content Marketing.” According to Andy Crestodina, what is the easiest way to write a book on marketing from scratch? He told us a little more about what Orbit Media Studios does. Why does Andy feel content marketing is a test of generosity? Why does he believe in the power of collaboration more than the idea of competing? He also discussed a little about the list of hygiene exercise and its outcomes. We get to know about Andy’s highest rate of publishing content. What points Andy considers while creating a perfect piece of content. Guest Bio Andy Crestodina is a globally recognized content marketing influencer, entrepreneur and a top-rated speaker. He is the founder of “Content Jam” which is the largest content marketing conference of Chicago. He is also the proud author of “Content Chemistry: The Illustrated Handbook for Content Marketing.” For the last 18 years, Andy has been associated with Orbit Media Studios. He is the co-founder and the chief marketing officer of the company. He is also an environmental enthusiast and a volunteer “TreeKeeper” for Openlands. Resources Mentioned in this show: Content Chemistry: The Illustrated Handbook for Content Marketing Content Jam - Content Marketing Conference of Chicago Annual Blogger’s Survey
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