You Are The Media: Recent Episodes
Mark Masters | Helping businesses embrace a content marketing approach to own the spaces that are theirs
An in-person event works when people feel included and a part of the overall cause. Anyone putting on an in-person event today is in a delicate place. Everyone is feeling the pinch and we have the aftermath of the past two years. This is what I am seeing from others who are putting on events […]
The post How To Make In-Person Events Worth The Time appeared first on You Are The Media.
When times feel uneasy, it is better to be a part of something than it is to feel on your own, trying to figure it out yourself. When you are seen and embraced with your place in a group, you become a part of something so much bigger. You become part of a collective effort, […]
The post How To Make Others Feel A Part Of Something Much Bigger appeared first on You Are The Media.
If you are building a community and want it to progress, it has to take on a life of its own. It pays to step aside and let others lead. Nurturing community, in fact, goes beyond you and your involvement. It’s about keeping the entire effort relevant in the eyes, hearts and minds of others. […]
The post Step To The Side To Find Community Leaders appeared first on You Are The Media.
We all want to feel a part of something. Even the businesses we represent, connecting and relating to others shows who we are and the door we open for others to join in. Companies that can figure out how to move an audience to the next stage of being a part of a community, where […]
The post How To Create A Space For People To Belong appeared first on You Are The Media.
When you have the flexibility to add more to an initial project, you keep going and you grow.
The post How To Give Continual Life To One-Off Projects appeared first on The ID Group.
When your work becomes the routine of your audience, you shift from your own goal setting to being the reliable person in their week.
The post How To Be Someone Else’s Routine appeared first on The ID Group.
The projects we help to shape and make, also change us.
The post How A Side Project Shapes You (Nine Years Of YATM) appeared first on The ID Group.
Making mini bets for your work is better than having to go all in. When you spread the risk, you don’t have to be fixated on one thing working.
The post Adopting A Mini Bet Approach To Your Work appeared first on The ID Group.
Knowing what makes you stand out over the long term, becomes the path to follow, not someone else’s.
The post How To Stand Out Without Looking At Others appeared first on The ID Group.
To build a reputation takes so more than just publishing content. It’s the commitment from others linked to who you are and what you do that keeps people with you.
The post How To Get Others Invested In You appeared first on The ID Group.
When you bring people together, you have the opportunity for everyone to be more successful in some way and to feel even more connected.
The post Coming Together Changes Everything appeared first on The ID Group.
When the world around us becomes disorienting, the worse thing is to accept it and become comfortable.
The post What Makes A Side Project Work appeared first on The ID Group.
Being adaptable and having a home for your best work, but also being present in people’s timelines, means you set up a home base/outpost approach.
The post Outposts and Your Home appeared first on The ID Group.
If you deliver enough ideas that don’t work, it becomes a test bed for what can work in the future.
The post Know The Signs For What Isn’t Working appeared first on The ID Group.
Giving up control and handing the torch to others, means the entire effort becomes stronger.
The post Why You’ve Got To Let Others Have A Go appeared first on The ID Group.
Discovering something you know you cannot stop, that can be useful for an audience who will care, is better than slogging your heart out to find your place in the market.
The post Choose Something You Can’t Stop appeared first on The ID Group.
Creating work believing everyone should read, watch, and listen is confusing. It takes time, but you can get to a place where you know you’re creating for the right people.
The post Moving From Everyone To Someone appeared first on The ID Group.
Getting people to care about you and your work is the path to loyalty and staying for the long term.
The post How To Get People To Care About You appeared first on The ID Group.
Wider causes that link to your beliefs, provide you with a platform to demonstrate your skills. It also becomes proof of what you do.
The post Being A Force For Good That Links Back To What You Do appeared first on The ID Group.
Getting people to subscribe and join your newsletter is not easy. This is why promoting your newsletter becomes part of your ongoing activity.
The post How To Promote Your Newsletter (What Others Haven’t Said) appeared first on The ID Group.
If you can make something happen, you cannot miss your chance. Otherwise, the moment drifts.
The post Why Action Helps You Make An Impact appeared first on The ID Group.
Figuring out ways to do more together is better than continual one-way traffic of convincing people who may, or not know you, to buy in.
The post Do More Together appeared first on The ID Group.
People share and engage with the work from the people they like. It’s not always about your message, but the type of person you are.
The post How To Bring The Likeability Factor Into Your Work appeared first on The ID Group.
Change is slow, but it pays to be open to adjust and let yourself evolve. If you don’t, you start getting left behind.
The post Adapting When You See What You Don’t Want To See appeared first on The ID Group.
When you realise that you’re here for some, not everyone, you start to produce work that connects on a much more impactful level.
The post Getting The Right People (Not All) On Your Side appeared first on The ID Group.
Sharing with everyone your progress and working out becomes a methodical scrapbook where people buy-in and your work becomes stronger.
The post How To Build In Plain Sight Of Everyone appeared first on The ID Group.
The initiatives you deliver won’t always work. It’s what you learn from them that helps produce something stronger.
The post It’s Not Always Going To Work As You Want appeared first on The ID Group.
Figuring out how to make that step from creating for free to something people pay for comes down to producing meaningful work.
The post How To Create Work People Pay For appeared first on The ID Group.
Having others around you to figure things out together can elevate everything you do.
The post When You’re In It Together, You Do Your Best Work appeared first on The ID Group.
Consistency in your work is important but it can’t become your shield. It’s how you improve over time that really counts.
The post Why It’s More Than Consistency That Gets You Recognised appeared first on The ID Group.
Having an opinion is easy, it’s how you back it up that matters where you bring the proof to the table.
The post Use This Structure To Back Up What You Say appeared first on The ID Group.
It makes a difference when you bring fun into your content and delivery. More than anything else, it’s what people need.
The post How To Make Your Work, Not Feel Like Work appeared first on The ID Group.
When you have a way to tap into ideas, it means your well will never become dry.
The post How To Never Run Out Of Content Ideas appeared first on The ID Group.
Exercising the honesty muscle will help you in the long run. Creating and sharing have to be for the right reasons.
The post Act Like Your Mum Is Watching appeared first on The ID Group.
When the work is all on you, it can be very hard. When you get people involved, it changes everything.
The post How Collective Effort Amplifies What You Do appeared first on The ID Group.
Having an audience and people to address presents new opportunities and opens up a whole new world to you. However, it comes with challenges to be aware of.
The post The Pitfalls You Need To Know When Building Your Audience appeared first on The ID Group.
It is a great feeling to be recognised and praised from others, but building something over the long haul, where you own the process, can be far more rewarding.
The post Playing The Long Game v The Short Attention Hit appeared first on The ID Group.
The ideas that scare the wits out of you become a compass to suggest you might be onto something good.
The post Following The Fear Is Where Triumph Sits appeared first on The ID Group.
When people subscribe and join you, as your audience grows it means taking responsibility for what you say and do.
The post You Are What You Say And Share appeared first on The ID Group.
Those you surround yourself with helps you see the audience who want to be with you. Even better, they are likely to recommend you to other like-minded people.
The post Find More Of Your People appeared first on The ID Group.
It feels great when people subscribe to your work, but it’s what you do with the people who stay with you, that matters.
The post Save Your Best For The Audience You Already Have appeared first on The ID Group.
Being responsible for getting the right people together in the right place at the right time is one of the most rewarding things you can do in business, but it’s also one that’s full of potential pitfalls.
The post Why Doing An Event Is Extremely Hard appeared first on The ID Group.
When you strip everything right back, the reason you create content is to help you achieve what you ultimately want.
The post The Real Reason You Create Content appeared first on The ID Group.
To be of influence it pays to know influential people.
The post Why ‘It’s Who You Know’ Can Elevate You & Your Work appeared first on The ID Group.
Starting something new, means you reduce the risk, the longer you are committed.
The post How To Make Starting A New Project Feel Easier appeared first on The ID Group.
Sometimes we have to face our worse nightmares head-on. It’s how we deal with it and what happens afterward that can win the day.
The post Why Making People Feel A Part Of Something Will Win appeared first on The ID Group.
What I now know at the end of the year, might not have been so apparent when the year started.
The post Seven Landmark Lessons From 2021 appeared first on The ID Group.
Even if people say they are going to commit to your event, you still have to persuade them.
The post You Have To Persuade People Even If They Said ‘Yes’ appeared first on The ID Group.
To be seen and heard, you need an audience. If you are patient, it’s going to help you out so much that you can reach out and people participate with you.
The post Why You Will Never Build An Audience Until… appeared first on The ID Group.
Creating a standalone identity for the work you produce that supports your business is a smart move that brings a host of benefits.
The post A Standalone Identity Projects Your Content Further appeared first on The ID Group.
Recognising who your work is aimed at means acknowledging that it isn’t for everyone.
The post Why You Have To Leave People Out appeared first on The ID Group.
When you create work for an audience that has taken the time to subscribe to you, taking them for granted or feeling entitled to having their attention, can spell danger.
The post Why Showing Your Appreciation Keeps Your Audience With You appeared first on The ID Group.
Bringing more of the real you and your own experiences to the content you produce, humanises your work.
The post On Being The Real Deal In Everything You Do appeared first on The ID Group.
Making something worth people’s time can be a more focused path than wanting to grow a large following.
The post Make Your Work Matter, Not Just Wanting More People appeared first on The ID Group.
Talking about your motivation, the ‘why’ behind your business, has become very popular but it means nothing if it isn’t backed up by taking action. Action through which the people you’re trying to reach understand what it means for them.
The post Your Purpose Is Nothing Unless You Do Something With It appeared first on The ID Group.
Being seen as “the only” person in a particular field or sector is a great strategy for getting people to stay with you, whereas pursuing an approach where you want to be seen as “the best,” is more likely to result in disappointment.
The post Don’t Be “The Best” – Be “The Only” appeared first on The ID Group.
Bringing people together and encouraging their involvement in a community, means that everyone in that community ends up getting more from their efforts.
The post The Collective Outcompetes An Individual Approach appeared first on The ID Group.
Now that physical events are back, taking advantage of what we learned from being fully digitally enabled in 2020 means we can fuse the best of both worlds.
The post How To Make B2B Hybrid Experiences Work appeared first on The ID Group.
The longer you are invested in something, you find clarity and the more fun you get back.
The post The Longer You Stay With Something, The More Fun It Gets appeared first on The ID Group.
The content you create will click more with your audience if they can recognise values they share alongside the messages you’re putting across.
The post Creating Commonality With Your Audience appeared first on The ID Group.
When the content you produce isn’t hard work for your audience to consume, you’re far more likely to keep them with you for the long-term.
The post How To Create Content That Doesn’t Feel Like Hard Work appeared first on The ID Group.
The content you publish for your audience is also a way of developing your own learning and creating a space you can continually come back to.
The post Create To Learn & Figure Things Out For Yourself appeared first on The ID Group.
It helps, when you’re putting your content out into the world, if you are part of the audience that you serve, and there’s no great divide between you and those you’re reaching out to.
The post You Are Your Audience appeared first on The ID Group.
Building your audience goes beyond creating and sharing the content that will attract people. The relationships that arise from your work and how you apply yourself to the whole process are what make it all tick.
The post How To Make Growing Your Audience From Zero Less Of A Slog appeared first on The ID Group.
Creating an event that simultaneously delivers for an in-person and online audience presents a huge opportunity. But it doesn’t come without hurdles and plenty of logistics that need meticulous working out.
The post Can We Bring Together The On & Offline Experience? appeared first on The ID Group.
When you have stories to share and an audience behind you, entertaining, as well as being informative and helpful to your audience, is definitely something to think about.
The post How To Entertain, Even If You’re An Introvert appeared first on The ID Group.
Paid subscription formats where, as a content creator, you’re paid for the content you produce, looks tempting but in fact, the work that you share for free, can indirectly lead to income while giving your reputation a boost at the same time.
The post Free Is Ok appeared first on The ID Group.
Being scared shouldn’t mean putting the brakes on your work. If you let fear get hold of you, you’ll spend your life conforming. And with so many people looking to make their mark today, who wants that?
The post Having A ‘Good Scary’ Feeling appeared first on The ID Group.
When you pay close attention to what’s happening around you on a societal level, it can help you shape messages in your content that will bring people even closer to you.
The post How To Make Your Work Chime With Relevance appeared first on The ID Group.
Finding organic ways for your content to be seen means putting the emphasis on what you create, rather than on how much you hand over to someone else in order to get seen.
The post How To Achieve Better Organic Reach appeared first on The ID Group.
A newsletter from a person at a company packs more power than a newsletter from a company.
The post Why A Newsletter From A Person Not A Company, Wins appeared first on The ID Group.
Delivering an online course, when you’ve never done one before, can be one of the most rewarding things you ever do. From being someone who had never (until April 2021) delivered a course-like event before, this YATM looks at some of the key areas you need to address to make it a success.
The post How To Deliver A Course When You Haven’t Delivered A Course Before appeared first on The ID Group.
When the right people find you, you don’t want them to walk away. When customers feel part of your club, they’re more like stay with you for the long run.
The post How To Stop Your Customers Walking Away appeared first on The ID Group.
The more direct the relationship you have with your audience, the more opportunities you can both take from it. Plus the more secure you will be.
The post Why Having A Direct Relationship With Your Audience Matters appeared first on The ID Group.
When you pick yourself and start creating content on your own terms, you’ll eventually be able to choose the team you play on, rather than looking around waiting for others’ approval or acceptance.
The post Why You Need To Pick You appeared first on The ID Group.
Sharing the story of how you got to where you are today puts a unique stamp on who you are and how you figured things out, and it also creates, very importantly, an opportunity to start building trust with your audience.
The post How To Create A More Powerful Backstory appeared first on The ID Group.
When you start something new, it feels disorganised as well as unfamiliar. But don’t let that put you off – there is good work waiting to emerge from the clutter.
The post Being Comfortable With Untidiness appeared first on The ID Group.
You know you have to promote yourself and your work. On the other hand, even though you instinctively think that something that has taken time to produce deserves to be seen, the idea of self-promotion might make you feel slightly queasy.
The post How To Promote Yourself When You’re Not Into Promoting Yourself appeared first on The ID Group.
The pandemic has reimagined the way we interact with each other. There has never been a better time to create, share and do the work. And things are also happening to pave a way towards directly rewarding those who create on their own terms.
The post It’s A Great Time To Be A Content Creator appeared first on The ID Group.
The idea that some things move slow is ok but when it applies to gaining subscribers for the work we create and share, we can’t help but feel a sense of unease.
The post How To Shift From No One Subscribing appeared first on The ID Group.
Trying to win popularity contests on vanity metrics across social channels and platforms is no way near as good as becoming known for who you are and how you help, within your own community or marketplace.
The post How To Be Popular Where It Matters appeared first on The ID Group.
Becoming confident with what you create and share can help you produce powerful content that flies.
The post Confidence Comes From Doing appeared first on The ID Group.
You don’t need to go into creating content as an expert – more likely than not, that role is already taken. Go the polar opposite and be all in on rawness and originality. Sell interesting, not being the same.
The post Lo-Fi Content Means Less Spend, More Originality appeared first on The ID Group.
Whilst it is important to present the ‘real you’ to the world, it is the ability to show up consistently that really matters.
The post How It’s Consistency Not Authenticity That Brings People To You appeared first on The ID Group.
The work you produce has an intrinsic value to you, as well as to the audience you’re creating for.
The post What Is Your Back Catalogue Worth? appeared first on The ID Group.
There’s an old saying that goes: “Who you spend time with the most, is who you become.” So it stands to reason that the people you surround yourself with in business – your friends, supporters and customers – and the community you’ve built from your content creation efforts can and will drive positive feedback loops.
The post Create Your Own Scene appeared first on The ID Group.
The 2021 Edelman Trust Barometer report has just been released and although it may paint an overall bleak picture, there is plenty of evidence that, as business people, we can create value for ourselves, our businesses, our communities and the wider world.
The post Reframing The Way People Trust You appeared first on The ID Group.
You can’t just hit “publish,” sit back and expect results. Just as important as creating the content in the first place is what you do after publishing – how you step up and stay on for the ride, alongside the work you’ve produced.
The post The Best Way To Build An Engaged Audience appeared first on The ID Group.
When you let your guard down and have fun, some people will call you out whilst others will move in even closer to you.
The post What Is Anti Content? appeared first on The ID Group.
Building an audience means attracting people who want to spend time with you, people you can then reach out to again and again.
The post How To Build Your Audience From Scratch appeared first on The ID Group.
One of the biggest lessons that I’m taking from this year is that an online network, one that you build yourself and that isn’t derived from a platform such as Facebook or Slack, can become a place of connectedness, community and support.
The post How We Created Online Togetherness in 2020 And The Plan For 2021 appeared first on The ID Group.
You don’t need as many people subscribing to you as you think to achieve your content goals.
The post Focus On The Few, Not Everyone appeared first on The ID Group.
When you create and share your message, it’s not just a way of bringing people to you, it’s also a way of developing and honing your identity.
The post Create To Build Your Identity appeared first on The ID Group.
Live video works better when you allow it to become what it is, a format all of its own, borrowing from both TV and in-person events.
The post How To Make Zoom More Fun appeared first on The ID Group.
Finding a way of shaping your ideas so that your content goes further, lasts longer and finds a wider audience is something you should be thinking of right from the start of your content creation journey.
The post Reshape Your Content So It Goes Further appeared first on The ID Group.
Following a set plan of action for your email newsletter saves you time and gives you a clear structure you can return to time and again.
The post What To Include In Your Email Newsletter appeared first on The ID Group.
Seven years into a project you become so aware of the many things you could have done that would have helped you have more impact, sooner.
The post Lessons On What I Should Have Done A Lot Sooner appeared first on The ID Group.
Having a structure in place for generating content ideas means you’re able to create over and over again.
The post How to Find and Build On Content Ideas appeared first on The ID Group.
Whilst the Zoom world will never quite make up for not being able to be around others, engaging fully with it can mean you stay a couple of steps ahead of the competition.
The post The Good And Bad Of Zoom appeared first on The ID Group.
Trying to aim for being first when that position’s already taken is counter-productive.
The post You Don’t Need To Be First, It’s Already Taken appeared first on The ID Group.
Being committed to building and sharing your message continually, encourages others to join you and helps you grow.
The post What Does It Mean To Be A Media Company? appeared first on The ID Group.
Being known for having recognised industry experts associated with you and your brand increases your profile. It helps you grow audience share as people recognise that you lead the way.
The post How To Get The Industry Celebs On Your Side appeared first on The ID Group.
Having something valuable in mind for your subscribers and not merely using them to chase leads changes the landscape your business sits in.
The post Subscriber Aims Not Just Lead Generation Goals appeared first on The ID Group.
Asking the right people what they think can help you create work that stands the test of time.
The post You’ve Got To Read The Room & Ask appeared first on The ID Group.
The place in the middle represents the struggle, the graft, the unknown and the indecision.
The post The Place In The Middle Is Where Your Real Stories Are appeared first on The ID Group.
Your email list is integral to keeping the people who matter most to you, with you. If you have chosen to “be the media,” your strength comes from within your audience, one that you don’t want to be constantly ‘borrowing’ from a platform you have no control over.
The post Your Email List Can Save You appeared first on The ID Group.
Having an emotional connection with others offers a world of possibilities far removed from cold calling and pestering.
The post Emotional Connection As A Business Strategy appeared first on The ID Group.
A side project can eventually become your main business focus. It doesn’t have to remain a sideline or hobby.
The post When The Side Project Becomes The Main Job appeared first on The ID Group.
Future proof your business by building a community around it.
The post YATM Bitesize | Lessons From Three Years Of Learning Rolled Into Six Months appeared first on The ID Group.
Being the hero of your own story helps others identify what your content can do for them, associate with you, and for everyone to win.
The post YATM Bitesize | Time For You To Be The Hero appeared first on The ID Group.
To stand in a place of authority and people to gather around you is to show up and consistently share your point of view.
The post YATM Bitesize | How Your Credibility Helps Build Your Audience appeared first on The ID Group.
Let’s look at what you need to think about when it comes to your marketing and PR so you are relevant and have a huge role to play for others.
The post How Your Marketing & PR Can Become Your Huge Win appeared first on The ID Group.
Sometimes stopping – pressing pause on your content activity – and taking stock of where you are, is the best thing you can do.
The post YATM Bitesize|When It’s Time To Pause Your Creation Efforts appeared first on The ID Group.
Let’s look at the rewards you can benefit from when you develop a content leadership position.
The post YATM Bitesize | The Return From Content Leadership appeared first on The ID Group.
Things that can’t be measured can still have a huge impact on you and your audience.
The post YATM Bitesize | What You Can’t Measure Can Still Make An Impact appeared first on The ID Group.
On this show lets look at building your email audience and the top books to help you.
The post Getting Others To Your Side appeared first on The ID Group.
This YATM Bitesize looks at how getting your tone of voice right can be a budget (and reputation) multiplier.
The post YATM Bitesize | Right Voice, Better Conversations appeared first on The ID Group.
Not having the answers is ok. Saying “I don’t know” is fine.
The post YATM Bitesize | It’s Ok To Say “I Don’t Know”? appeared first on The ID Group.
The work you do to support others, will ultimately support you too. Building visibility starts from you being prepared to put in the effort.
The post YATM Bitesize | Doing The Work appeared first on The ID Group.
If people are signing up to your Zoom events, it’s your responsibility to make sure that those events have the potential to be a highlight of their week.
The post YATM Bitesize | Make Productions, Not Presentations appeared first on The ID Group.
Should you be thinking about introducing a charge Zoom events? Or should they remain as something that’s free to attend?
The post To Charge Or Not To Charge? That’s The Zoom Question appeared first on The ID Group.
On this show lets look at keeping things in check and being two steps ahead of the competition.
The post Staying One Step Ahead In Social Distancing appeared first on The ID Group.
Before you press “go” on your side project and develop the narrative that will support it, you need to go through a stage to make sure the path you choose is right for you.
The post YATM Bitesize | 12 Questions To Ask Before You Start Your Side Project appeared first on The ID Group.
Developing a library of ongoing content topics helps your activity flow easier.
The post YATM Bitesize | Eight New Topic Ideas To Keep You Going appeared first on The ID Group.
Having an audience you can address on your own terms puts you in a powerful position. Let’s share how to get loyal email subscribers.
The post YATM Bitesize | 14 Ways To Get 10 Loyal Subscribers appeared first on The ID Group.
If you’re already creating work that others are enjoying keep going. The podcast that gives you joy, the blog that gets you leads, the email that people respond to, the videos that get you noticed. One thing you shouldn’t do when things get tough is to press “pause.”
The post YATM Bitesize | Keep Going appeared first on The ID Group.
On this YATM Podcast the topic is leaning into your audience.
We chat to Matt Barnett from Bonjoro. As the world won’t get close for a while, having video platforms such as Bonjoro helps to send quick, simple videos with a wave and a smile to bring others a bit closer.
John Espirian returns to his LinkedIn Sofa and looks at voice notes on LinkedIn as a way to reach out to others.
Sophie Bradshaw from GoWrite Magazine talks about turning your side project into something that works beyond your passion and into a commercial venture.
Enjoy the show
The post Getting Close In A Time Of Social Distancing appeared first on The ID Group.
As we all prepare to retreat from our normal social lives around work and play, it’s more important than ever to be a good neighbour to the communities we’ve built, whether they’re primarily online, or in the real world.
The post YATM Bitesize |Time To Be A Good Neighbour appeared first on The ID Group.
This YATM Bitesize is about standing side by side with someone and seeing the world they see. Rather than focusing on converting them in double quick time.
The post YATM Bitesize | Be In Sync With Others appeared first on The ID Group.
The more time you spend building the narrative around your side project, the easier it gets.
Sticking with one thing that you create is far better than dipping in and out, and constantly reinventing yourself.
The post YATM Bitesize | Make Your Long Game Work appeared first on The ID Group.
On this show, let’s focus on the challenges of the side project and why every business has a narrative to share.
The post The Highs And Lows Of The Side Project appeared first on The ID Group.
In this YATM Bitesize I’ll be sharing my own experiences and what you have to accept when embarking on a side project, as well as ideas for how to keep sane and ensure you can stay with it for the long run.
I’ll even touch on creating a business that can, if not quite become your main focus, hold its own.
The post YATM Bitesize | How To Win With A Side Project appeared first on The ID Group.
The 2020 Edelman Trust Barometer highlights a ‘path forward.’ This is, quite simply, to do the right thing, to partner and to lead. Here is how you go about it.
The post YATM Bitesize | How To Win At Trust appeared first on The ID Group.
This YATM Bitesize is all about the library of work you create. It’s about digging deep, doing the work and building the narrative that shapes you as a business and as a person, over a period of time.
The post YATM Bitesize | Your Library Shows Your Work appeared first on The ID Group.
On this show lets focus on the relationships you build with your customers is more important than the products and services you sell them. We chat to David Meerman Scott, who has just released, Fanocracy.
We’ll also look at the future of communications and the responsibility we all have when it comes to sharing your message, with Natalie Orringe from Access Intelligence Group.
Enjoy the show.
The post How To Build Your B2B Fanbase appeared first on The ID Group.
People come along to events when it feels safe to get involved – they know what they’re getting into and what they’ll get out of it.
No one wants to get involved with something they know nothing about. You have to show them the way.
Here is how we took an event that we had to cancel in October, to one that sold out a few months later.
The post YATM Bitesize | How To Get People To Come To Your Event appeared first on The ID Group.
Impact is when people take action – subscribing, engaging and eventually buying from you.
Gathering followers, likes and clicks can be important in the early days when you are building awareness but should not become a distraction that diverts you from the impact you’re looking to make – the deliverables you want to achieve for your business.
The post YATM Bitesize | The Impact You Make appeared first on The ID Group.
Knowing what works for you and what doesn’t, helps minimise taking on unnecessary risks.
Just following what others suggest is pointless if it results in you feeling out of sync and uncomfortable.
It’s time to mine and research your own experiences.
The post YATM Bitesize | Research Your Own Experience appeared first on The ID Group.
When you consistently create content that stems from a central organising message you reinforce the meaning you have for others.
Having clarity around who you are, and how you help, makes it easier for others to come to, and stay with you.
The post YATM Bitesize | Create With Clarity of Purpose appeared first on The ID Group.