The Tech Marketer: Recent Episodes
Nicole Williams
The weekly podcast for marketers who strive to be continuously improving. Who understand that our world is constantly changing, and it’s up to us to keep learning and growing. Because what works today, probably won’t work tomorrow. A mix of practical tips and interesting guest interviews to keep you improving your tech marketing skills.
Marketing leaders are now finding themselves in the driving seat of capital raising efforts, needing to understand more about the their own businesses to create messages for investors. When successful, equity crowdfunding not only raises capital, it also raises your profile. In episode 14 of the Tech Marketer podcast I chat to Assemble Advisory director […]
Marketing strategy was once a locked into marketing plans and powerpoints at the start of each year. These days are long gone! Marketing strategy is can now be AB tested and improved in the same way as headlines and ad imagery. It should be a constant work in progress as we learn and improve our […]
How great tech companies like Uber and Twitter came up with their names, and how to name-storm your own perfect name.
In episode 11 of the Tech Marketer podcast, I’m joined by digital marketing and branding expert Nicola Cloherty. We discuss the important step of naming your new SaaS app or tech company. We cover the steps for choosing the perfect name, including: Name-storming – how to come up with ideas and what do if you get […]
The latest need-to-know news for digital marketers. This week’s Tech Marketer Podcast is co-hosted by Digital and marketing expert Nicola Cloherty. Nicola has over ten years experience working in NZ, UK, USA and Spain. I first meet Nicola while she was the Marketing and Communications Manager of Flick Electric, a start-up shaking up the NZ power industry and […]
Danu Abeysuriya is the CEO and founder of Rush Digital, he was also recently named the NZ Hi-Tech Association’s Young Achiever of the Year. Rush Digital combines technology and creativity in cutting-edge experiences for some of the world’s biggest brands including Microsoft, Samsung, Heineken and National Geographic. I’ve been itching to talk tech and marketing with Danu […]
Studies have shown you can increase your team satisfaction and happiness by 30%. And at the same time you can increase the velocity of the work you deliver and reduce your time to market. Sounds like a nirvana right? In this episode I’ll be sharing my experiences learning Agile marketing and how it helps marketing teams […]
Stephanie Charles of StarNow shares how they are using digital influencers to drive campaigns with impressive results cost effectively.