Leaders Love Company: Recent Episodes

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Influencer marketing seems to be quite the buzz-phrase these days, but for good reason. Tapping into social media influencers to help promote your product or service can be a viable marketing strategy for your business. My guest today is Dr. Emmanuel Probst, a Director of Media and Digital presence at Kantar Millward Brown, a Professor at UCLA, and someone who has been studying consumer behavior and psychology for over 15 years. He's the author of the upcoming book entitled Tension: How to Grow Remarkable Brands By Fulfilling Consumers' Quest for Meaning.

What We Discuss in This Episode:

• What is “influencer marketing”?
• What makes an individual on social media “influential”?
• Should brands rely on influencers or become the influencers themselves?
• Why the more emotional your product is, the more important it is for you to work with influencers
• Can a service-based business use influencers?
• Should a brand always look for the right influencer who is in alignment with their brand or is the amount of followers sufficient?
• What are the emotional elements of consumption and how can you emphasize that aspect of your product/service?
• What you should do before you engage with influencers

Resources Mentioned:

Emmanuel's article on The Psychology of Influencer Marketing

Contact Information:

Emmanuel's LinkedIn: https://www.linkedin.com/in/emmanuelprobst

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I really hope you enjoyed this episode. I would really appreciate it if you shared this show with a friend who could benefit from listening to this particular episode.

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Leaders sure do love company so be sure to get social with me:

Instagram: https://www.instagram.com/nic_abboud/

Twitter: https://twitter.com/nicoleabboud

Or email me at nicole[at]nicoleabboud[dot]com

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Learning to trust your instincts and knowing that you are the expert of your own experience are what should act as a guiding light for anyone looking to take more risks in their lives. Joining me today is Salem Afangideh, a social justice lawyer, storyteller, podcast host, and startup founder.

What You’ll Learn in this Episode:

• How you can recognize when you’re in a space that’s not conducive to your growth
• Should you go all in on risks or have a backup plan?
• Learning to appreciate the natural transitions of your career(s)
• Why you are the expert of your own experiences so trusting your process is key
• What self-leadership means and looks like
• Is leadership the same as influence?
• Can you be a leader on a micro-level?
• Why focusing on affirmations is better than setting goals
• How to combine affirmations with “harder” business goals

Resources Mentioned:

Iban Care

Thrive Table Podcast

Alex Elle

Contact Information:

IG: @Salem_afangideh

Thanks for Checking Out the Show Notes and for Listening!

I really hope you enjoyed this episode. I would really appreciate it if you shared this show with a friend who could benefit from listening to this particular episode.

Please don't forget to SUBSCRIBE so you can get each new episode delivered directly to you when it’s ready. You can find the show in Apple Podcasts, Stitcher Radio, Google Play, and TuneIn.

Leaders sure do love company so be sure to get social with me:

Instagram: https://www.instagram.com/nic_abboud/

Twitter: https://twitter.com/nicoleabboud

Or email me at nicole[at]nicoleabboud[dot]com

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We live in an evolved eco-system. The context of our work and social lives is fundamentally different. We are now in the social age and that requires that we step up and become social leaders. What exactly is a social leader and what will it take for us to become social leaders? That’s what my guest and I discuss in this episode.

I’m joined by author, speaker, captain at Sea Salt Learning, a consulting firm helping organisations understand the Social Age, Julian Stodd.

Julian’s work is an exploration of the changing nature of work, the evolution of forms of power, and how social nature of power is disrupting hierarchical structures.

What You’ll Learn in This Episode:

• Organizations exist to serve the community, not the other way around
• How a person or company with a compelling authentic story can hold the most powerful companies or governments accountable
• No longer are rigid structures and archaic organizations necessary because of the rise of social authority and communities
• How we, as the business owners, build in our own constraints in our own companies when there’s nothing forcing us to do that. We do it to ourselves
• Even with the changing nature of work, there is still room for formal systems
• What the social age is and why it is more important than the digital age
• Why we shouldn’t fear the companies we’re growing and instead should realize that we can design these orgs as we want them to be
• Organizations used to be at the center of power and control but that’s no longer the case, and unless you realize that as a business leader, you’ll lose track of your company
• What social leadership is and how it’s earned
• The 5 things social leaders do every day

Resources:

Julian's 5 Things Social Leaders Do Every Day graphic

Contact Information:

www.julianstodd.wordpress.com

Twitter: https://twitter.com/julianstodd

Thanks for Checking Out the Show Notes and for Listening!

I really hope you enjoyed this episode. I would really appreciate it if you shared this show with a friend who could benefit from listening to this particular episode.

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Leaders sure do love company so be sure to get social with me:

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Twitter: https://twitter.com/nicoleabboud

Or email me at nicole[at]nicoleabboud[dot]com

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There are several truths that are common to all exceptional customer service experiences and certain behaviors that, when performed by employees, truly elevate the customer service experience.

My guest today is customer enthusiast, speaker, and a former 20-year Marriott International employee, Steve Curtin. Steve joins us to discuss these common truths and behaviors that are present in all exceptional customer service experiences. We discuss Steve’s book, Delight Your Customers: 7 Simple Ways to Raise Your Customer Service from Ordinary to Extraordinary.

What You'll Learn in this Episode:

• Why employees consistently perform their job functions but inconsistently perform tasks for which there is little to no reward
• Every job is made up of two parts: job function and job essence. What are these two?
• How you can hire and ensure that job essence requirements are communicated properly
• Why it’s important for employers to validate and inspect job essence in order to convey its importance to employees
• The three truths of exceptional customer service
• Why most employers are happy with their employees being competent but why great leaders ensure that their employees know why they’re doing what they’re doing
• 3 simple ways to enhance and elevate the customer experience
• The importance of expressing genuine interest in your customers when delivering your product or service
• The effect of unexpected surprises on lasting impressions
• How do you deliver service heroics?
• What the best way to interact with customers is and solicit feedback in order to improve
• If you’re a smaller business with a smaller clientele base, how can you solicit feedback?

Contact Information:

www.stevecurtin.com

Thanks for Checking Out the Show Notes and for Listening!

I really hope you enjoyed this episode. I would really appreciate it if you shared this show with a friend who could benefit from listening to this particular episode.

Please don't forget to SUBSCRIBE so you can get each new episode delivered directly to you when it’s ready. You can find the show in Apple Podcasts, Stitcher Radio, Google Play, and TuneIn.

Leaders sure do love company so be sure to get social with me:

Instagram: https://www.instagram.com/nic_abboud/

Twitter: https://twitter.com/nicoleabboud

Or email me at nicole[at]nicoleabboud[dot]com

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Customers don't want to be sold to. However, they do want to know about businesses that offer solutions to their problems.So how can you, as a business owner, craft your marketing and sales messages in a way that resonates with your prospective customers and gets them to take action? Through storytelling!

I’m joined by leader, speaker, and Vice President of Products at Liquid Web, Chris Lema. Chris is a master storyteller with a story for every scenario. He shares a few with us in this episode and they will certainly change the way you think about sales pitches.

What You’ll Learn in This Episode:

• Why most communication is forgotten within an hour and what you can do about making your message resonate
• If you improve memorability regarding your message, you’ll grow your business by simply doing that
• Attaching a new idea to a previous idea is how ideas and stories resonate with people. That’s why it’s important to tap into preexisting stories and ideas in order for your idea to stick
• The importance of storytelling in motivating others, like your employees or customers, to take action
• When it comes to crafting your marketing message and the copy on your website, where can you find the appropriate stories to tell?
• Always collect stories. Even if you have no idea how you’re going to use them; collect them
• What is the bridge framework and how can you use it to make more sales?
• You have to tell the story of pain in order to connect with customers who have a similar pain and who are looking for a solution
• Why you shouldn’t worry about emphasizing the pain in your sales message because with the right audience, that message will resonate
• Collect data from your customers by asking questions about them, their families, their work, etc. in order to craft your sales pitch
• How “marinating in the problem space” aka listening to the customer’s problems in order to tailor your message to their problems, will help you make more sales

Resources Mentioned:

Carol Dweck – Mindset

Contact Information:

Twitter: https://twitter.com/chrislema

Blog: www.chrislema.com

Chris's Leadership Blog

courses.chrislema.com

Thanks for Checking Out the Show Notes and for Listening!

I really hope you enjoyed this episode. I would really appreciate it if you shared this show with a friend who could benefit from listening to this particular episode.

Please don't forget to SUBSCRIBE so you can get each new episode delivered directly to you when it’s ready. You can find the show in Apple Podcasts, Stitcher Radio, Google Play, and TuneIn.

Leaders sure do love company so be sure to get social with me:

Instagram: https://www.instagram.com/nic_abboud/

Twitter: https://twitter.com/nicoleabboud

Or email me at nicole[at]nicoleabboud[dot]com

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As your business grows, so will your team. While many business owners might overlook the importance of hiring the right people and nurturing a team, we, leaders, know how important our team members are to our success as a whole. So how do you start building a team that works well together and provides the support you need to continue to grow? When you have a growing team, what can you do to make sure you’re providing the support your employees need to continually expand?

In this episode, I’m joined by intellectual property attorney and fellow podcaster Autumn Witt Boyd who takes us into her law firm and breaks down how she’s been growing her team.

What We Discuss in This Episode:

• The moment Autumn decided to start expanding her law firm and why she started with a Virtual Assistant (VA)
• How Autumn decided to take on another team member follower her VA
• How to decide where in your business you need the most help
• The fears that come along with hiring someone, mainly, financial fears!
• What about maintaining the same level of service? Is it concern when you’re hiring someone?
• Why you shouldn’t try to find someone who is a duplicate of you. Search for someone better at whatever they’re hired to do
• How much control over an employee’s work schedule should you have?
• Is there value in using a placement service to help you find help?
• Are team meetings necessary? Are they effective?
• The value in going through a vision board exercise with your team at team retreats
• Do you think about how you can support your team members in their own personal and professional goals, even if those goals lead them away from working for you?

Resources Mentioned:

Dina Eisenberg's episode on delegating and outsourcing

MomSource Network

Manager Tools Podcast

DISC personality test

Heather Hubbard

www.awbfirm.com

info@awbfirm.com

Legal Road Map Podcast

Thanks for Checking Out the Show Notes and for Listening!

I really hope you enjoyed this episode. I would really appreciate it if you shared this show with a friend who could benefit from listening to this particular episode.

Please don't forget to SUBSCRIBE so you can get each new episode delivered directly to you when it’s ready. You can find the show in Apple Podcasts, Stitcher Radio, Google Play, and TuneIn.

Leaders sure do love company so be sure to get social with me:

Instagram: https://www.instagram.com/nic_abboud/

Twitter: https://twitter.com/nicoleabboud

Or email me at nicole[at]nicoleabboud[dot]com

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Understanding how your customers make decisions when confronted with things like pricing, limited time offers, and diverse choices, can help you as a business owner make better decisions in your own business. There are certain patterns that can be extrapolated and accounted for when building your products and services.

My guest is adjunct assistant professor of behavioral science at the University of Chicago Booth School of Business, Linnea Gandhi. Along with teaching, Linnea runs a company called BehavioralSight, which applies insights and methodologies from the growing field of behavioral science to everyday business problems.

Our discussion revolves around behavioral science and the information we can extract as business owners from the behaviors of our customers that will help us provide better service.

What You’ll Learn in This Episode:

• Why customers (aka humans) are working with limited cognitive resources and aren’t very logical in their decision-making
• The common decision-making errors that all humans make and how business owners can understand those better
• Anticipate decision-making errors that consumers might commit so you can build your products and service to help them avoid them
• As a new entrepreneur with no existing clients, how do you begin to understand the behaviors of your prospective customers?
• Writing the narrative of how your new product or service could be a failure, you begin eliciting all the risks and errors and that allows you to get the benefit of hindsight prospectively
• How the left-digit bias affects how you price your products/services
• How many choices are too many? In-n-out and Cheesecake Factory sit on both ends of the spectrum when it comes to how many food items they offer so which one is more effective?
• Enriched vs. impoverished offerings – which one will a customer select?
• The importance of social proof like testimonials, especially when there’s uncertainty around your product/service
• Time scarcity and the role urgency plays in getting customers to take their wallets out

Resources:

Daniel Kahneman

Sheena Iyengar – “jam” study

Robert Cialdini – Influence: The Psychology of Persuasion

Contact Information:

Twitter: @linneagandhi

www.behavioralsight.com

Thanks for Checking Out the Show Notes and for Listening!

I really hope you enjoyed this episode. I would really appreciate it if you shared this show with a friend who could benefit from listening to this particular episode.

Please don't forget to SUBSCRIBE so you can get each new episode delivered directly to you when it’s ready. You can find the show in Apple Podcasts, Stitcher Radio, Google Play, and TuneIn.

Leaders sure do love company so be sure to get social with me:

Instagram: https://www.instagram.com/nic_abboud/

Twitter: https://twitter.com/nicoleabboud

Or email me at nicole[at]nicoleabboud[dot]com

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For many, public speaking is terrifying. For others, it’s just a fun hobby. For me, having the opportunity to stand in front of a crowd and capture their attention for a prolonged period of time is a privilege and an amazing opportunity for business development, when done right. 6 years ago, I decided to take public speaking more seriously and make it part of my business. Through my experience, which I share with you in this episode, I’ve learned how to work the stage, so to speak, to make public speaking an additional source of revenue in my business.

What You’ll Learn in This Episode:

• Before you begin your speaking journey, you should know what you’re talking about
• Why selecting a few topics to become known for is way more effective than listing about 30 things you can talk about
• Practice and preparation are key and can mean the difference between delivering a mediocre presentation and delivering a presentation that helps you secure business long after you present
• Even if you’re serving on a panel with others, how can you best prepare?
• Set up a speaker's page either on an existing website or as an entire website dedicated to you as a speaker
• Should you speak for free or only accept engagements that pay you?
• What can you be doing with your presentation slides to help provide the necessary information for attendees to know about you
• When responding to questions from audience members, what can you say to let them know you're available to help?
• How can you promote an upcoming speaking engagement on social media without sounding obnoxious?
• What is the best way to get the most out of video footage that you record while presenting?
• How to find conferences to apply to participate in as a speaker

Resources:

My Speaker Page (for your reference)

The Rebel Speaker Podcast

The Speaker Lab Podcast, episodes specifically about demo videos:

Ep. 56

Ep. 40

Thanks for Checking Out the Show Notes and for Listening!

I really hope you enjoyed this episode. I would really appreciate it if you shared this show with a friend who could benefit from listening to this particular episode.

Please don't forget to SUBSCRIBE so you can get each new episode delivered directly to you when it’s ready. You can find the show in Apple Podcasts, Stitcher Radio, Google Play, and TuneIn.

Leaders sure do love company so be sure to get social with me:

Instagram: https://www.instagram.com/nic_abboud/

Twitter: https://twitter.com/nicoleabboud

Or email me at nicole[at]nicoleabboud[dot]com

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It’s simple. You can’t do all the things. As your business grows, the list of tasks you need to get through grows as well. Knowing when you need to reach out for help is crucial to your continued growth as a business owner.

In this episode, I’m joined by outsourcing queen, Dina Eisenberg, as she shares her tips on how to identify the tasks we shouldn’t be spending time on, cultivating our team (whether virtual or in-person), and covering the costs of outsourcing.

What You’ll Learn in This Episode:

• Why your business requires you to be the thought leader and why you should delegate the administrative tasks to someone else
• What is the mindset needed to begin delegating? (because we all know it can be a huge mental roadblock to let go of control)
• How outsourcing allows you to solicit new ideas into the business
• As the business owner, you need to be at the creative thinking level and not at the “doing” level
• How to overcome excuses you tell yourself when considering outsourcing (ex: not having enough money, not having enough time to train someone else, etc.)
• The 3 steps to outsourcing: 1) Identify the tasks, 2) cultivating the team, and 3) covering the costs
• The 3 lies that entrepreneurs tell themselves to talk themselves out of outsourcing:
• Where to even start when identifying the tasks you should outsource
• How to select the team that’s going to help you
• Should you start with virtual assistants or in-person help?
• What is the connection between delegation and leadership?

Resources:

Upwork

Mailchimp

Freelancer

Fiverr

Contact Information:

Twitter: https://twitter.com/dinaeisenberg

www.outsourceeasier.com

Thanks for Checking Out the Show Notes and for Listening!

I really hope you enjoyed this episode. I would really appreciate it if you shared this show with a friend who could benefit from listening to this particular episode.

Please don't forget to SUBSCRIBE so you can get each new episode delivered directly to you when it’s ready. You can find the show in Apple Podcasts, Stitcher Radio, Google Play, and TuneIn.

Leaders sure do love company so be sure to get social with me:

Instagram: https://www.instagram.com/nic_abboud/

Twitter: https://twitter.com/nicoleabboud

Or email me at nicole[at]nicoleabboud[dot]com

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Business leaders have much to learn from how humans behave on social media. By applying certain principles that make social media work so well, like trustworthiness, openness, and courage, business owners can humanize their company and allow for it to grow just as successfully as social media has grown.

My guest today is accomplished speaker, author and consultant with deep expertise in workplace culture, generations, and growth - Jamie Notter. Jamie is the author of several books including the one discussed in this episode, Humanize: How People-Centric Organizations Succeed in a Social World.

What You’ll Learn in This Episode:

• How social media is designed around human interaction, while organizational leadership is designed around machines
• The decentralized nature of social media, which disperses power throughout its users, is worth mimicking in your company
• 4 principles that make social media work and those which you should apply in your business
• Just like with social media, you don’t know how it works until you do it. This also applies to leadership and management
• Why you shouldn’t fear experimenting with how you run your business
• Engagement by your employees is a result. If your company is lacking engagement, then you need to ask yourself how lack of engagement is a result of your company culture
• The importance of telling your customers things (i.e. be open about what’s going on inside your company)
• What does generative mean and how do you apply this principle at work?
• Your company culture is concrete and tangible. It’s an expression of what’s valued.

Contact Information:

Jamie's company site: www.humanworkplaces.net

Jamie's personal website: www.jamienotter.com

Thanks for Checking Out the Show Notes and for Listening!

I really hope you enjoyed this episode. I would really appreciate it if you shared this show with a friend who could benefit from listening to this particular episode.

Please don't forget to SUBSCRIBE so you can get each new episode delivered directly to you when it’s ready. You can find the show in Apple Podcasts, Stitcher Radio, Google Play, and TuneIn.

Leaders sure do love company so be sure to get social with me:

Instagram: https://www.instagram.com/nic_abboud/

Twitter: https://twitter.com/nicoleabboud

Or email me at nicole[at]nicoleabboud[dot]com

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Is leadership an inside job? Why is it important for people to learn how to “be” before they can “do” and “have”? Can a business owner lead when he/she has no employees yet? These are all questions leaders must explore during their entrepreneurial journey. In this episode, we’re talking about how business owners can become conscious leaders when they’re still a company of one and as they grow.

I’m joined by the host of the Conscious Leadership Weekly podcast and founder of the Institute for Conscious Leadership, Kymm Nelsen. For nearly 20 years, Kymm has been on a mission to inspire professionals toward holistic business practices. She is completing her doctorate in Social Psychology, with her dissertation research focused on the impact leader stress has on organizational success.

What You’ll Learn in This Episode:

• What's so attractive about leadership?
• What is conscious leadership?
• Why conscious leadership begins with self-mastery and checking your ego
• How a huge part of conscious leadership is figuring out how you can co-create with others within your organization
• What opportunities exist that allow each person to lead their own lives
• The three main energies in life
• Why is it that wanting to “change the world” is such a popular catchphrase?
• Is it realistic to expect a new entrepreneur to take time to work on their leadership skills when they’re first starting their businesses?

Contact Information:

Conscious Leadership Weekly podcast

Institute for Conscious Leadership - www.iforcl.com

Thanks for Checking Out the Show Notes and for Listening!

I really hope you enjoyed this episode. I would really appreciate it if you shared this show with a friend who could benefit from listening to this particular episode.

Please don't forget to SUBSCRIBE so you can get each new episode delivered directly to you when it’s ready. You can find the show in Apple Podcasts, Stitcher Radio, Google Play, and TuneIn.

Leaders sure do love company so be sure to get social with me:

Instagram: https://www.instagram.com/nic_abboud/

Twitter: https://twitter.com/nicoleabboud

Or email me at nicole[at]nicoleabboud[dot]com

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Do you find it difficult to define your customer avatar? Perhaps you’ve read one too many blogs demanding that you describe your ideal customer down to a T. Well, on today’s episode, my guest and I chat about the better approach to defining your ideal customer and figuring out how your business can serve them. We also discuss the 4 archetypes of leaders that you can access when making decisions.

I’m joined by author, speaker, and business consultant Carol Sanford. Carol works side by side with Fortune 500 and new economy executives in designing and leading systemic business change and design.

For four decades, Carol has worked with great leaders of successful businesses such as Google, DuPont, Intel, P&G, and Seventh Generation, educating them to develop their people and ensure a continuous stream of innovation that continually deliver extraordinary results. Carol is the author of several best-selling books including The Responsible Entrepreneur; Four Game-Changing Archetypes for Founders, Leaders, and Impact Investors.

What You’ll Learn in This Episode:

• The difference between regeneration and sustainability and why the latter isn’t necessarily a good way to think of
• How, despite our greatest intentions on making the world better, we as entrepreneurs are still working with a fragmented reality
• When defining your customer avatar, you’re not supposed to start with defining what their problems are but instead, you’re supposed to approach it with a regenerative mindset and look at how their lives work
• What the four historical archetypes are and how you can use each one as an aspirational figure in various decision making situations
• How game changing leaders operate by tapping into all of these archetypes to become much more creative

Resources:

Carol's TedxBerkeley talk

Contact Information:

Website

Facebook: https://www.facebook.com/carolsanfordauthor

carol@carolsanford.com

Thanks for Checking Out the Show Notes and for Listening!

I really hope you enjoyed this episode. I would really appreciate it if you shared this show with a friend who could benefit from listening to this particular episode.

Please don't forget to SUBSCRIBE so you can get each new episode delivered directly to you when it’s ready. You can find the show in Apple Podcasts, Stitcher Radio, Google Play, and TuneIn.

Leaders sure do love company so be sure to get social with me:

Instagram: https://www.instagram.com/nic_abboud/

Twitter: https://twitter.com/nicoleabboud

Or email me at nicole[at]nicoleabboud[dot]com

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How can you be the best partner to your customers? Customers are leaving signals and trails behind them each time they interact with your brand but are you paying attention? Listen to what customers are telling you by collecting and analyzing data about their behaviors, needs, and wants in order to better serve them.

My guest today is Chris Aarons, digital, sales, and marketing strategist and co-author of The Digital Helix: Transforming Your Organization's DNA to Thrive in the Digital Age and we discuss how to establish a symbiotic relationship with your customers.

What You’ll Learn in This Episode:

• Why only 1 in 6 businesses is succeeding (and why the other 5 are not)
• The 7 components of The Digital Helix - what people have to do to become digitally transformed the right way
• What the customer experiential portfolio is and how that has replaced the customer journey
• Sales are about connected moments
• All segments of your business (marketing, sales, communications, etc.) don’t work in silos; they must work together
• How established companies can use digital tools to collect insight form their various departments and integrate them and interpret them harmoniously
• Why digital should be greater than the sum of its parts
• What the digital mindset is and how that helps business owners understand customers
• How modern technology allows for new startups who can’t afford expensive tools or software to still tap into their markets and improve
• How to extract and interpret external and internal data that allows you to stay one step ahead of the customer
• How to rise above the noise and hear the customer signals
• How to use Google Analytics to figure out what you should be presenting to your customers in terms of content and products/services

Resources Mentioned:

Salesforce

Google Analytics

Contact Information:

Thedigitalhelix.com

Inc.digital

LinkedIn: https://www.linkedin.com/in/caarons

Thanks for Checking Out the Show Notes and for Listening!

I really hope you enjoyed this episode. I would really appreciate it if you shared this show with a friend who could benefit from listening to this particular episode. Best way to share? On Twitter!

Please don't forget to SUBSCRIBE so you can get each new episode delivered directly to you when it’s ready. You can find the show in Apple Podcasts, Stitcher Radio, Google Play, and TuneIn.

Leaders sure do love company so be sure to get social with me:

Instagram: https://www.instagram.com/nic_abboud/

Twitter: https://twitter.com/nicoleabboud

Or email me at nicole[at]nicoleabboud[dot]com

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While there are many options you can pursue when it comes building relationships online, one powerful way is through the use of videos. In this episode, I share 5 different ways you can use video to help you connect with more people (aka potential customers) and begin building that relationship of trust.

If you haven’t already, be sure to listen to last week’s episode, Episode 19, to learn about what your website needs in order to convey trust.

What You’ll Learn in This Episode:

• The 5 ways you can use video to build trust: 1) introduction video, 2) live video, 3) how-to videos, 4) bio page video, and 5) email video
• What should be included in your introduction video
• How you can use live video to connect with potential clients in real time
• Tips to do livestreaming the right way
• Why teach-what-you-know videos are great in helping you build your thought leadership
• The topics you can cover in your how-to videos
• How you can personalize your bio/about page with this type of video
• How to best follow up with consults or leads you meet at networking events using videos

Resources Mentioned:

The Branded/Intro video we created for our client

BombBomb

Thanks for Checking Out the Show Notes and for Listening!

I really hope you enjoyed this episode. I would really appreciate it if you shared this show with a friend who could benefit from listening to this particular episode.

Please don't forget to SUBSCRIBE so you can get each new episode delivered directly to you when it’s ready. You can find the show in Apple Podcasts, Stitcher Radio, Google Play, and TuneIn.

Leaders sure do love company so be sure to get social with me:

Instagram: https://www.instagram.com/nic_abboud/

Twitter: https://twitter.com/nicoleabboud

Or email me at nicole[at]nicoleabboud[dot]com

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Your website is the face of your business online. Often times, it’s the first point of contact between a potential customer and your business. So how can you make sure you’re conveying trustworthiness right on your website? I’m joined by Pamela Kilzer freelance writer, blogger, and entrepreneur, and she shares the top 4 things to keep in mind to build trust on your website.

What You’ll Learn in This Episode:

• How your website is the face of your business online
• The 4 things your website should include in over to convey trust: 1) design, 2) testimonials, 3) integration, and 4) date references
• The importance of a website’s simple design and easy-to-spot buttons and Call-To-Action
• How to courageously ask for testimonials to include on your website
• What you can do when you’re just starting off with a new business and don’t have clients to request testimonials from
• Why you shouldn’t send a customer off of your website to make payments
• How the date references on your website’s blogs goes a long way to build trust
• The best way to build trust through social media (which is different than how you build it on a website)
• If you’re going to outsource the website building, how can you best communicate the vision you have in mind

Resources Mentioned:

7 Tips to Build a Website Your Donors Can Trust article

Ambassador article re: consumers who have a good social media experience with a brand

Contact Information

www.pamelakilzer.com

Instagram: https://www.instagram.com/pamelakilzer/

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Sure there might be a lot of hype around blockchain and bitcoin these days but let’s look beyond the hype and explore how these technologies can be used for good in the social sector. I’m joined by Paul Lamb, principal of Man on a Mission, a non-profit management consultancy firm.

What You’ll Learn in This Episode:

• What is blockchain exactly and how does it work?
• What is bitcoin and how is it used?
• How can cryptocurrencies and blockchains address challenges in the social sector?
• How some nonprofits are using the blockchain technology to help refugees with their legal documents
• If you want to begin accepting donations or payments through cryptocurrency, what’s the first step you must take?
• What social sectors could stand to be disrupted and innovated upon because of this new technology
• What role kindness plays in growing a profitable business

Resources:

Paul's HuffPost article: Transforming the Social Sector: Bitcoin and Blockchain for Good

Contact Information:

Paul's website: www.manonamission.biz

paul@manonamission.biz

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We’re turning to nature to learn some important business lessons. How do honey bee colonies treat leadership? What can ants teach us about individuality and effective workplace structures? We’re joined by evolutionary biologist and biomimicry expert, Dr. Tamsin Woolley-Barker as she shares her knowledge about innovation and nature. Dr. Tamsin is the author of Teeming: How Superorganisms Work to Build Infinite Wealth in a Finite World

What We Discuss in this Episode

• What nature can teach organizations about facing challenges
• What is biomimicry?
• Are the way companies are structured impeding their progress?
• How underground fungal networks teach us how to be resilient
• Diversity is what allows ants to innovate and that innovation is what allows the ants to survive and thrive
• How delineating a common purpose and goal in your company can help engage employees
• Why most hierarchical structures are limiting and finite and what we can do to tap into the infinite resources within our businesses
• Why small businesses can have a big impact too
• How can modular growth be more impactful than linear growth?
• What would distributed leadership look like for our organizations?
• How can businesses utilize regeneration to create value for future generations

Resources

Teeming: How Superorganisms Build Infinite Wealth in a Finite World

Contact Information:

www.drtamsin.com

Inhabitat.com blog

Greenbiz.com column

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It’s time for a reimagining of capitalism. Conscious Capitalism is a fresh approach to business. Although the principles have been around for a very long time, this movement as we know it is gaining popularity in today’s business world.

My guest today is Alexander McCobin, the CEO of Conscious Capitalism, Inc., a US-based organization dedicated to elevating humanity by improving the practice and perception of business.

What We Discuss in This Episode:

• How conscious capitalism emphasizes the human nature of business endeavors
• How the “conscious capitalism” title is fairly new but the underlying concept has been around for a long time
• Why conscious capitalism is what businesses should strive for
• Is the sole purpose of business to maximize profit?
• Why solely focusing on earning profits as a business will negatively affect your performance as a business
• The 4 tenets of conscious capitalism: 1) higher purpose, 2) stakeholder orientation, 3) conscious leadership, and 4) conscious culture
• What affect, if any, does the economy have on how business leaders run their businesses
• The challenges and opportunities Alexander embraced as the Millennial leader of Conscious Capitalism
• Why Alexander committed himself to journaling every day in 2017 and what he gained from that experience

Resources Mentioned

The Happiness Paradox

Drivers Select

Conscious Capitalism by John Mackey and Raj Sisodia [affiliate link]

Contact

www.consciouscapitalism.org

If You Enjoyed This Episode, You’ll Also Love:

Episode 1 – What is the Purpose of a Business Anyways with Michael Dorff

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Consumers want to do business with companies that stand for something. It’s not enough for your company to create a fabulous product or offer a phenomenal service. Your company has to get clear on its values and its personality in order to attract lifetime customers.

In this solo episode, I discuss the notion that companies nowadays must stand for something in order to grow. I support my argument by exploring some case studies from businesses that have joined in on social conversations and either found themselves attracting more customers or repelling them.

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Of all the leadership traits that a business owner can have, grit is probably one of the most important ones. We discuss the concept of being a gritty leader and how that can help you engage with your employees, reduce turnover rates, and grow your business strategically.

I’m joined by Sarah Panis, Founder and CEO of Gritty Movement, a consulting and coaching agency help female founders with their leadership, expansion, and employee engagement needs.

What We Discuss in This Episode:

• How Sarah leveraged LinkedIn, conferences, and networking to learn what she needed to learn to perform her COO duties, despite not having built-in mentors at her company
• Where the name “Gritty Movement” came from
• Is there a difference in the way women and men lead?
• How can you reduce the amount of turnover at your company?
• Are your employees brand ambassadors for your company or are they searching for another job? Sarah shares how to find out
• Why we need to shift our perspectives as to how long an employee stays with our company
• What is grit and is it necessary for effective leadership?

Resources

CultureAmp

Gritty Movement Conference – May 23, 2018

Contact Information

Website: www.grittymovement.com

Instagram: @grittymovement

Email: hello@grittymovement

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Even though he wasn’t anticipating it, my guest, Rick Nahmias, managed to build a thriving, sustainable non-profit over the past 9 years by simply providing fresh produce to those in need. He noticed that food waste and hunger were huge issues for many living in Los Angeles and he also noticed that many houses had an abundance of fresh produce. So he decided to launch Food Forward in an effort to recover surplus produce that would otherwise go to waste.

What We Cover Today:

• How Rick turned an experiment with harvesting food from people’s backyards into a highly successful non-profit
• Why focusing on the three tenets of Food Forward - supply chain, leadership, and need – allowed the company to grow
• Why he compares building his non-profit to building a sandbox and how that affects who he invites to play with him
• What “food justice” means
• What type of activity Rick requires of all candidates before he hires them and brings them into the Food Forward family
• Why you should include your staff in the hiring process but make sure, as the CEO, you’re keeping your pulse on the process
• How to handle a situation when you don’t make the right hire

Contact Information:

www.foodforward.org

Annual Spring Melt (Anti-Gala) March 24th

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Understanding the legalities of forming your business and knowing how to draft contracts that reflect your values as a business owner are some of the topics we cover in this episode.

I'm joined by conscious business lawyer, Adrienne Fischer. Adrienne has her own practice in Denver, Co where she helps startups and small businesses with their business formation, contracts, and mediation needs. Adrienne is passionate about helping business owners like you – those who are mindful of their business practices and the impact that they’re making in the community.

What You’ll Learn in this Episode

• What entity types are available to you when you’re starting your business?
• What the two types of corporations are?
• What is a B-corporation and how can you become certified as one?
• Can you draft and negotiate contracts that provide structure and still reflect your values?
• The most popular/common types of contracts you need as a business owner
• How to crate agreements that help guide your decision-making when there’s a break down in a relationship

Resources:

B Lab

Contact Information:

Website: www.summitlawsolutions.com

info@summitlawsolutions.com

Instagram: @petiteadvocate

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Assembling a team that works well together, that shares in the wins and losses together, and that has trust built-in is crucial to your company’s overall success. After all, if your team players don’t play nice, then they won’t be effective.

I’m joined by agile coach/trainer, product manager and business consultant at cPrime, Kreisler Ng, and he shares what it takes to build a cohesive team that thrives.

Also, if you're interested in checking out my Forbes article about the 4 qualities you need to move forward as an entrepreneur, here it is.

What You’ll Learn in This Episode:

• What makes certain teams strong and others not?
• Where to starting when assembling a team?
• What can sports teams teach us about working and moving as a unit?
• Tuckman’s Team Formation Model of forming, storming, norming and performing
• How do you balance the needs of the individual employee who wants to succeed with the needs of the entire team together?
• Does one’s culture and background affect their ability to be a team member? Why you should pay attention to that
• What happens when there are clashing personalities within a team?
• What can you do as the leader to get all team members involved in decision making, even when they’re more introverted and quiet?
• Can you establish a connected team even when you’re outsourcing work or bringing on contract workers?

Resources:

Bruce Tuckman’s Team Formation Model

Contact Information:

LinkedIn – Kreisler Ng

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I explore the idea that leadership is just not cool enough. While that statement might offend a lot of people, especially those who are huge believers in the power of leadership development (like I do!), you have to admit, leadership suffers from a PR problem. Especially when compared to the oft-glamorous portrayal of BOSS, specifically on social media. While many seem to love the idea of being a boss, what we really need are leaders!

In this episode, I share 3 ways we can reinvigorate the idea of leadership. I discuss how you, as a business owner, can make sure that leadership is appealing to your employees. After all, how can you expect your employees to step up and fill leadership positions (and ultimately drive your business forward) if they’re not excited about the notion of leading?

Share your thoughts with me about this episode on Twitter @nicoleabboud

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Understanding the underlying beliefs and assumptions that drive your behaviors is an important first step to understanding yourself as a leader. In this episode, I’m joined by the Enneagram expert, Wendy Appel, to discuss the 9 types of the Enneagram and explain how gaining a deeper understanding of our habits and motivations can lead to extraordinary results as leaders.

To follow along with the Enneagram graphic, visit Wendy's site here.

What You’ll Learn in this Episode:

• What is the Enneagram and why is it important to know
• How by beginning to explore the Enneagram, you’ll begin to understand a lot more about what drives you
• What are the 9 types of the Enneagram
  • 1 – Perfectionist
  • 2 – People please
  • 3 – Achiever
  • 4 – Individualist
  • 5 – Detached observer
  • 6 – Loyal skeptic
  • 7 – Enthusiast
  • 8 - Boss
  • 9 – Peacemaker
• How does one figure out which type they fall under?
• Why it’s important for business leaders to understand the Enneagram type and dynamics of those around them, whether it’s their employees or their family members
• Does one type lend itself better to being a more effective leader?

Contact Information

www.wendyappel.com

Book – InsideOut Enneagram

Trilogy Effect

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Show Notes

What are the 4 underlying values that every business must possess if it hopes to weather changes that are present in the current business environment? My guest, Dr. David Holzmer, is an organizational consultant and leadership advisor, and he joins us to share what he learned from studying successful leaders and their teams.

What You’ll Learn in This Episode:

• The major shift that has occurred in how businesses create value and why many current businesses have failed to notice these changes
• What three radically changing forces must a business navigate these days
• Why the “heroic leader” is the not the rule, but the exception
• Why you must focus on the micro-changes that are occurring every day in the business environment
• Why you should become comfortable with change
• Teams that were successful at weathering changes had a few things in common - the leaders at the top were great at creating a nurturing work environment: 1) high in psychological safety, 2) high in interdependence, 3) lots of effort placed on creating coherence, and 4) there was a commitment to shared experience
• Businesses that valued soft skills like psychological safety had higher engagement and were on average 22% more profitable than businesses that valued traditional hard skills

Contact Information

www.davidholzmer.com

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What void does your business fill? That is the first question to ask yourself when you’re trying to figure out your business purpose. Once you have that figured out, then it’s time to execute! I’m joined by former Head of Global Employee Engagement for Tesla Motors, entrepreneur, writer, speaker, theatrical director, and producer, Louis Efron and he shares his insight on how to discover and execute on your company’s purpose.

What You’ll Learn in this Episode:

• What one question you can ask yourself to figure out your business purpose
• Why your business must get clear on its purpose
• The purpose keeps your employees engaged and connected to the company and leads to more productivity
• How often must you reiterate your business purpose to your employees?
• What to do to bring employees who have drifted away from the purpose
• How you can communicate your purpose during hiring so that you’re making the right decision
• Once you’ve figured out your purpose, how to convey that to customers and community members
• What we can learn from what Tesla is doing

Contact Information:

www.louisefron.com

www.purposemeetsexecution.com

Twitter: @louisefron

LinkedIn: Louis Efron

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Paul Spiegelman and his two brothers started BerylHealth in the mid-80’s and grew it from just the three of them to over 400 employees and nearly $40 million in annual revenue. Paul believes that the company’s secret sauce was its unique company culture. That is the focus of today’s episode: workplace culture and its importance in helping you grow your business. Paul joins us to share his insight on how leaders can focus on creating an employee-first, culture-focused company.

What You’ll Learn in this Episode:

• Why establishing an employee-focused culture is good for business
• How Paul decided that creating a workplace where employees woke up excited to go to work would help business in the long run
• What the Circle of Growth philosophy is and why you should know about it
• What is company culture anyways?
• How can a new business owner establish their company culture when it’s still one person
• Why it’s important to relay your company culture to your customer because that becomes your differentiating factor
• The specific process that Paul used to preserve the company culture as business grows from 1 or 2 employees to hundreds of employees
• Who, in your company, will require the most attention to get them to “buy into” company culture
• The connection between company culture and business profitability
• How the method of leadership that is the most effective has evolved the past 10 years
• What Paul’s Small Giants Community does and what it has to offer small business owners

Resources:

Books -

Patients Come Second by Paul Spiegelman

Firms of Endearment by Rajendra Sisodia

Good to Great by Jim Collins

Small Giants by Bo Burlingham

Small Giants Community

Growing With Purpose Podcast

Contact Information:

www.paulspiegelman.com

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Many people cringe when they hear the term “Human Resources” but our guest today, Ashley Cox, is the most welcoming and knowledgeable Human Resources expert. She is the founder of SproutHR, where she helps entrepreneurs learn all about how to hire, train, and lead a thriving team.

She joins us today to share her insight on how you can hire your first (or next) employee the right way. Ashley explains what specific and unique challenges small businesses face when they’re hiring and managing team growth.

What You’ll Learn in this Episode

• What is the purpose of a human resources department? What are they meant to do?
• How important is it to have someone who is in charge of people operations?
• What is the perfect time to hire help and start building out your team?
• What can you be doing right now as a business owner to prepare yourself to hire others who are aligned with your values and are excited to serve your customers
• The steps business owners can put in place to prepare themselves to hire their first employee
• How to get honest with yourself to discover your strengths and weaknesses and why that’s important to understanding who you hire
• What to do if you’re unsure of how to approach hiring help even when you know you desperately need the help
• Can roleplaying the interview process lead to a better hiring decision?
• Some good quality questions to ask your interviewee to get the information you need to hear, not what you want to hear
• What Ashley thinks about the “hire slow, fire fast” expression
• Why it’s important to hire people who are better than you, smarter than you, and offer a different skillset than yours if you want to drive creativity, productivity, and profits in your business

Resources

Interview with Heart - 100 questions + template + guide (for purchase)

Contact Information:

www.sprouthr.co

Instagram: @sprout_hr

Facebook: facebook.com/sprouthr

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Is it important for your employees to feel like they belong at work? Who’s responsible for creating that sense of belonging – the employees themselves or the organizational leaders? In this episode, Neha Sampat, founder, coach, and consultant at GenLead|BelongLab, joins us to share her insight on how organization leaders should and can create a place of belonging so that employees feel engaged and feel like they’re being heard.

A little more about our guest:

Neha Sampat, Esq. is founder, coach, and consultant at GenLead|BelongLab, where she helps organizations create peak-performance, inclusive teams and empowers individuals to develop job situations that engage both their hearts and their minds. She cultivates profound transformation through writing, speaking, consulting, and training on bias, inclusion & belonging, Imposter Syndrome, leadership & people management, career transition, and generational diversity. She also co-founded and co-chairs San Leandro Women Entrepreneurs. Learn more about her work at www.genlead.co and www.facebook.com/belonglab, and contact her at neha@genlead.co.

What You'll Learn in this Episode:

• How a sense of belonging builds loyalty
• How organizations can make their employees feel like they belong
• Why it’s more difficult for ethnic minorities to find their voice and feel like they belong at a company, and what company owners can do the change that
• Why truly inclusive organizations are much more creative in their problem solving
• Should we shift the conversation from diversity and inclusion to belonging?
• What can org leaders really do to find out the specifics of how each employee can feel like he/she belongs?
• What are some impediments to belonging that are brought about by the employees themselves?
• Is it even the responsibility of employers to help employees work through any impostor syndrome issues they might be experiencing?
• How can leaders who exercise vulnerability help employees share their own vulnerabilities
• Is there a business case to be made for the affect of belonging on the “bottom line”?

Contact information:

Website: www.genlead.co

Facebook: https://www.facebook.com/belonglab

Email: neha@genlead.co

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My guest, Randy Hawthorne, co-Founder of Nonprofit Hub, joins us to discuss why every he believes every business needs to have a powerful mission statement. Randy also breaks down his method that business owners can implement to begin crafting their dynamic mission statement.

What You’ll Learn:

• What is a mission statement and why does every business need one?
• Why your mission statement is one of the first things you should focus on and create when you launch a business
• Deciphering your “why” is more than just a cool fad to participate in
• What is the key component when you want to get started when creating your mission statement?
• The best way to start crafting your mission statement is to start by telling stories about how you want your product or service to affect people when they interact with it
• Should you create your mission statement alone or with others?
• How often should you update your statement?
• Why it’s important to share your mission with your employees and customers in order to get others to get excited and buy into your mission statement
• Does the mission statement play into the hiring process?
• Why super aspirational and convoluted mission statements are useless

Resources:

Nonprofit Hub’s workbook on how to craft a mission statement

Contact Information:

randy.hawthorne@nonprofithub.org

Social media: @rdhawthorne

Thank you for listening to the show! I really appreciate it.

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Whether you consider yourself an entrepreneur or a business owner (apparently, there's a difference), this episode will help guide you through the various stages of growth of your business.

In today's episode, I'm joined by Professor Emeritus and organizational growth expert, Professor Eric Flamholtz.

Prof. Flamholtz is a Professor Emeritus in the Anderson School of Management at UCLA and holds a PhD in Organizational behavior and human resource management. He has helped hundreds of organizations make successful transitions at different stages of growth and development.

Why this episode will make you a better leader

• What’s the difference between an entrepreneur and a business owner? Is there a difference?
• What role does the founder play in the growth of a business?
• What is the classic problem of companies that grow too quickly?
• What is organizational cancer?
• What are the 7 key stages of growth that a company goes through
  • New venture, rapid growth, metamorphosis, consolidation, continued growth, integration, decline and revitalization.
• Why it’s important for an entrepreneur to build a team, especially because they might not have all of the required traits or characteristics to lead their business through the 7 stages of growth
• 3 key factors to be an effective leader throughout the growth of your company
• What are the 6 key strategic building blocks of successful organizations?

Contact Information:

ef@mgtsystems.com

Thank you for listening to the show! I really appreciate it.

Please don't forget to SUBSCRIBE so you can get each new episode delivered directly to your podcast player of choice.

Leaders sure do love company so be sure to get social with me:

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Or email me at nicole[at]nicoleabboud[dot]com

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What is the purpose of business? Nobel Prize winning economist, Milton Friedman, said it’s to maximize profit for shareholders. Peter Drucker, management expert, stated that the point of business is to create customer. Today, Professor Michael Dorff, a law professor at Southwestern Law School and the director of the Technology, Law, and Entrepreneurship program, joins us to set the record straight as to why businesses exist.

How this episode will make you a better leader:

• How Henry Ford and the Dodge Brothers helped shape the type of business you’re building today
• What is the purpose of business anyways?
• How you can almost always justify whatever good act the company wants to do to maximizing shareholder profits
• What we can learn from Craigslist’s statement that their main goal wasn’t to make profits for Ebay (it’s owner)
• How the CSR governance movement changed the responsibilities of corporations
• How you can be pro-social with your business
• What is the BIA-certification by B-Lab and is it something your company needs?
• What is a benefit corporation?
• Can a limited liability company have the “benefit” designation?

Resources Mentioned:

Lynn Stout

B-Lab

Laureate education

Etsy

Contact information

mdorff@swlaw.edu

Thank you for listening to the show! I really appreciate it.

Please don't forget to SUBSCRIBE so you can get each new episode delivered directly to your podcast player of choice.

Leaders sure do love company so be sure to get social with me:

Instagram | Facebook | Twitter

Or email me at nicole[at]nicoleabboud[dot]com

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Welcome to my brand new show, Leaders Love Company! I'm so happy to meet you. In this inaugural episode, I share a little bit about why this show exists and why you should keep tuning in each week. 

Of course, I tell you a little bit more about myself. 

Please don't forget to SUBSCRIBE so you can get each new episode delivered directly to your podcast player of choice. 

Leaders sure do love company so be sure to get social with me: 

Instagram | Facebook | Twitter 

Or email me at nicole[at]nicoleabboud.com