InboundBuzz - Inbound Marketing Podcast: Recent Episodes
InboundBuzz
Inbound Marketing Mastery at it’s finest. InboundBuzz is practical, non-nonsense podcast on the latest Digital and Inbound Marketing tips, tool & tactics you need to achieve Inbound Mastery.
Get your weekly buzz of all things Inbound & Digital Marketing from someone actually living and breathing Digital 24/7. InboundBuzz is presented by Moby Siddique, a 10 year Digital Marketing Strategist & co-founder of redpandas.com.au
Meta advertising has changed. The old days of relying on hyper-specific audience targeting are fading... And with updates like Andromeda, the platform is leaning more heavily on behaviour, creative signals, and what your ads communicate to the algorithm.
In this episode, we break down how to create ads that connect with buyers in the new age of Meta. You’ll walk away knowing how to stop guessing with creative and start building ads that speak directly to the people you’re trying to reach.
Most businesses avoid putting pricing on their website because they’re scared prospects will compare them on cost alone. But the reality is, buyers are already researching price before they ever speak to sales.
And if your website doesn’t answer that question, someone else will.
In this episode, we break down why pricing pages are critical for trust, how to structure them with value instead of just numbers, and what to do when your pricing is complex or customised. You’ll walk away knowing how to build a pricing page that educates buyers, filters better-fit leads, and supports sales conversations before they even happen.
Most salespeople lose deals because they freeze when a prospect pushes back.
In this episode of Inbound Buzz, we run through live role plays on the most common sales objections including the missing decision maker, discount requests, and competitors undercutting your price, breaking down exactly how to handle each one with confidence and without caving. You'll walk away with practical scripts, the psychology behind why they work, and the one closing habit that keeps your pipeline moving.
Getting listed on the New York Stock Exchange didn't happen by accident for Alta CEO Nick Langton.
In this episode, Nick joins us to break down how he kept his eyes on a long-term outcome from day one, built the right team around him, and developed a tolerance for risk that he never had going in. If you're building something big, this one's worth your time.
Your Facebook ads might be running, but if the leads coming through do not match your ideal customer, the problem is not the platform.
In this episode of Inbound Buzz, Moby and paid media specialist Linda unpack the real reasons behind low lead quality on Meta and walk through practical fixes including customer avatar building, video ad strategies for new accounts, CRM-to-Meta data integration, and custom conversion tracking.
Most B2B buyers complete nearly two-thirds of their buying journey before contacting a vendor, and if your website can't answer their questions independently, you're invisible when it counts most.
In this episode, we break down five self-service tools, covering what each one does, why it works, and the revenue impact it drives. You'll walk away knowing exactly where your website is losing buyers and which tool to deploy first.
Most HubSpot portals are full of reports nobody trusts and dashboards that answer the wrong questions.
In this episode, we break down exactly what a proper reporting framework looks like, how the right five reports can align your marketing and sales teams around shared revenue goals, what role-based dashboards do for executive clarity and team accountability, and if your HubSpot portal is truly ready to become your single source of truth.
HubSpot went from startup to $3.7 billion with the help of one of the most powerful, yet underutilised tools: free education.
But how can courses, content, and tools anyone could use without paying a cent help create one of the biggest technological unicorns in the world?
In this episode of InboundBuzz, we unpack the exact strategies behind HubSpot's growth and how you can steal them for your own marketing.
Acquiring a new client costs five times more than keeping an existing one. But, the problem is that most businesses keep spending on acquisition anyway.
Are you making the same mistake?
In this episode of InboundBuzz, we break down the three retention pillars RedPandas used to improve their our retention rate by 30 per cent and exactly how to apply them to your business.
HubSpot is only as good as the reps using it, but most teams are leaving a lot on the table because of:
- Dirty pipelines
- Inconsistent follow-up
- Dashboards nobody checks.
In this episode of InboundBuzz, we get into the practical fixes: better onboarding, smarter pipeline logic, and the dashboards your reps should be checking every single day.
Steve Palise built a nine-property portfolio and walked away from engineering by doing something most people still find controversial: giving his best ideas away for free.
Free books, free courses, honest sales calls, and walking away from bad-fit clients. That's the playbook.
In this episode of InboundBuzz, Steve breaks down the mindset and systems behind building a business and a property portfolio that actually lasts. If you're tired of being sold a fantasy about passive income, this one's for you.
Most marketers are using AI every day. Only a select few are getting results worth talking about.
But better prompts change that.
In this episode of InboundBuzz, we dive deep into a five-step framework for getting dramatically better output from ChatGPT, Claude, and Gemini, covering everything from choosing the right model to building a brand voice document that makes AI sound like you.
Your audience already knows AI slop when they see it... Especially because it's flooding every marketing channel in 2026.
Brands that stay human while using AI are pulling ahead. The ones that don't are blending into the noise.
In this episode of InboundBuzz, we break down how authentic brands use AI as a force multiplier, why commoditised tools are levelling the playing field, and the practical strategies that keep your voice genuine while maximising output.
AI search gives you six placements at most, and no one looks past the first two. Most businesses are losing ground simply because they don't know what's driving those results.
In this episode of Inbound Buzz, Linda and Mobes unpack the multimodal approach to AI ranking: why ChatGPT surfaces the brands it does, which platforms it actually pulls from (Reddit, YouTube, review directories, and more), and how to build the kind of third-party reputation that gets you recommended, not buried.
Most businesses are leaking leads without realising it — through rigid booking windows, overloaded intake forms, and slow follow-up that lets warm prospects go cold.
In this episode of Inbound Buzz, Moby walks through Alex Hormozi's sales process firsthand, unpacking the availability strategy behind a 29% conversion lift, the staged qualification system that keeps leads engaged without overwhelming them, and the reminder cadence designed to eliminate no-shows.
Alex Hormozi recently generated $81 Million in a single live event. But how did he actually do it?
The answer is in three concepts: psychology, urgency, and offer structure.
In this episode of InboundBuzz, we deconstruct the entire funnel so you can apply these tactics to your next B2B webinar or product launch.
In this episode, we cover how LLMs learn from everywhere, and how it affects your brand's online presence today. This video shows you how to boost visibility across YouTube, Reddit, and other key sources, plus a simple GEO framework to increase brand citations. If you want LLMs to reference your brand over competitors, then this episode is for you.
In this episode, we explore key HubSpot features that drive revenue, including MQL autoresponders, one-to-one video emails, and post-proposal follow-ups. We also discuss how sales workflows and dashboards keep your team on track.
In this episode, Alex Hormozi shares how he made $81M from a single webinar and set a Guinness World Record. Discover how he used the Value Stack Anchor Technique and Sharing Mechanism Flywheel, offering free giveaways and showcasing his high-ticket bundle to drive massive sales and value.
In this episode, you'll learn how to craft the ultimate website headline. You'll see a real live case study and get a framework on exactly how to capture attention and drive conversions for any brand.
In this episode, learn to unlock the power of automation with our MQL autoresponder templates, one-to-one video in emails, post-proposal follow-ups, and sales notification workflows. Discover the tools that drive conversions, close deals faster, and keep your sales pipeline hot with personalized, data-driven actions.
In this episode, we interview Lulu Godfrey, who has over 23,000 followers on LinkedIn. You’ll learn the importance of building a personal brand and exactly what you need to do to build an influence through LinkedIn.
In this episode, we dive into Meta’s shift toward broad targeting powered by AI optimisations, moving away from traditional funnel-based strategies. We explore how this changes the way advertisers approach campaigns—focusing less on granular targeting and more on creative, clean data, and clear objectives. Plus, we discuss the impact of tools like Conversion API on improving tracking accuracy and lowering costs, helping your ads perform better in a privacy-conscious world. If you want to stay ahead in Meta advertising, this episode breaks down what you need to know.
In episode 181 of InboundBuzz, you're going to learn why remarketing ads don't work and what you can do about it. Moby and Linda reveal four powerful ad types for remarketing that consistently drive results, as well as some key strategies you can get started using right now.
In this episode reveals 5 proven ways to double your Google Ads results without increasing budget— up to 50% of ad spend is wasted. Learn practical landing page tweaks, smarter keyword strategies, and how to sync with your CRM for real ROI.
In this episode we cover the biggest problems with HubSpot including lead gen, marketing contacts and the cost!
In this episode, we explore the essential growth markers every business should track, including traffic to leads, lead to sale conversion, ROI per channel, customer lifetime value, and more. Using the OKR framework, you'll learn how to identify what's holding your growth back and where to focus for real impact. Stay tuned and catch more episodes for practical insights to help you scale with confidence.
In this episode, we break down Google's AI Overviews, their impact on SEO, and how to rank for them with smart content strategies. Tune in for more insights!
In this episode, discover how to use the Storybrand process on your website to simplify your message and make your customer the hero. This, along with our blog strategy that we're sharing in this podcast, helped one of our clients grow their traffic from 2.5K to 11.2K sessions in 9 months!
In this episode, learn from CEO Richard Wynn on how to be a leader at the highest level. Richard discusses the power of peer support and accountability through CEOi, shares transformative insights, and offers advice for aspiring leaders. Tune in for a deep dive into navigating executive challenges and preparing for 2025.
In this video, we’ll share three actionable tips to level up your sales process. First, learn how to use AI tools like Fathom and Avoma to analyze call recordings and gather valuable insights. Next, discover how ChatGPT-4 can simulate roleplay scenarios to sharpen your sales conversations and explore the power of CRM platform. Tune in to learn how these AI tools can help you close deals faster and more effectively!
In this episode, we dive into how AI can transform your marketing efforts. Learn actionable tips on using AI for smarter content creation, improved customer engagement, and maximising your ROI. Discover how tools like ChatGPT can boost productivity and efficiency, making your marketing campaigns more successful. Tune in to learn how to leverage AI for smarter marketing!
In this episode, we reveal how to boost conversions by focusing your message on customer needs. Discover the secrets to creating a customer-centered “About Us” page, using self-assessment tools for lead capture, and leveraging videos and heatmaps to guide prospects. Streamline your marketing for real results!
In this episode, we explore the fundamentals of a perfect discovery call, focusing on agenda setting, information gathering, and guiding prospects to next steps. Discover effective questions to uncover client needs and how to use HubSpot playbooks to enhance your process. Tune in for tips to elevate your client conversations!
In this video, we dive into how Breeze AI from HubSpot can streamline your business. Learn how it enhances automation, improves insights, and boosts user experience with tools like multi-step forms. Discover how Breeze AI can simplify customer support, content creation, and overall business operations. Check it out to see the difference it can make.
In this episode, we explore Pizza Hut UAE's viral TikTok challenge, "Pay With Your Trend," where consumers can earn a free My Box meal by creating a video featuring a popular TikTok trend and tagging the brand. We also cover the latest YouTube Shorts update, which introduces custom thumbnails, giving creators a new way to boost click-through rates. Additionally, we discuss the upcoming AI legislation in Australia and the importance of creative testing in Meta Ads, with the key takeaway being that "creative is king" when it comes to scaling ad success. Don’t miss out.
Discover Google’s latest AI image generator, Imagen 3! With just a Google account, you can create stunning, detailed images like never before. Plus, in this episode, we dive into how to refresh your Customer Journey Map (CJM) to avoid missed deals and strengthen follow-ups. Learn how to use 1:1 videos, HubSpot Playbooks, and post-deal strategies like reviews and upsells to boost your sales process.
Subscribe for AI insights and sales tips!
In this episode of Inboundbuzz, we explore key marketing and tech trends, including a controversial Olympic campaign that grabbed attention, OpenAI's latest AI detection tool, and Dupdub AI, a powerful content creation tool. We also share strategies on how to effectively use podcasts to enhance your brand's reach and engagement.
Tune in for more insights!
In this episode, we explore Jake Paul's genius yet controversial use of AI deepfakes in marketing, raising ethical questions about the future of AI. We also dive into OpenAI's new SearchGPT, which could redefine search engines by combining AI with search, possibly challenging Google. Lastly, we cover Apple's expanded 30% fee on Facebook and Instagram ads and share tips on how to avoid this extra cost. Tune in for the latest in tech and marketing!
In this episode, we discuss ads coming to Threads, now with 175 million users, as X loses ad revenue. Meta leverages its $135 billion ad expertise on Threads. TikTok launches Whee, a new image-sharing app for friends, following Notes earlier this year. Instagram shares top Reels tips focusing on engagement and trends. We highlight the need for innovation, covering the "Seller-Free" economy, AI-powered sales automation, and content repurposing. Eileen Fisher’s AI-powered sizing tool, The Closet, boosts conversions by 50%. Stay tuned for more digital marketing updates!
In this episode, they discuss the recently concluded Google June 2024 spam update and its impact on website rankings. If you've seen changes in your rankings, this update could be the reason. They dive into how some websites thrived while others took a hit, highlighting the demise of auto-generated programmatic SEO, particularly for Zoominfo.
They also credit Gaetano Nino DiNardi for an insightful image illustrating this. Plus, they share valuable tips on recognising and avoiding poor SEO practices. Stay tuned as they feature key insights on digital marketing timelines and strategies, from SEO and content marketing to paid media and email marketing. Don't miss out on these essential updates and tips for your digital marketing success!
In this episode, Moby and Semih explore Apple's leap into AI with Siri's integration of ChatGPT, dubbed "Apple Intelligence." Despite Siri trailing behind Google Home and Alexa, this update promises improved functionality like retrieving flight details from emails and extracting data from images to fill forms.
They also discuss a study revealing that 46% of Gen Z prefers social media over Google for search, turning to TikTok and Instagram for fashion, beauty, food, and DIY trends. They highlight the importance of frameworks in decommoditising businesses and the value of information products, using RedPandas' 8-Week AI Content Revenue Masterclass as an example.
Lastly, they introduce a "Household Money Makeover Course" for solar buyers, showing how value-stacking enhances financial security. Tune in for insights on AI and innovative business strategies.
In this episode, Moby and Semih explore TikTok's new management platform, TikTok Studio, which allows creators to manage their presence with tools like auto caption and photo editor, potentially making TikTok more like YouTube. They also dive into Walmart's launch of Walmart Realm, an immersive online shopping platform that uses Apple Vision Pro for a virtual shopping experience from home. PayPal is making headlines with a new advertising platform leveraging transaction data from its 400 million users to offer targeted ads, revolutionising digital marketing. Lastly, a massive Google leak reveals SEO algorithm secrets, highlighting the importance of site authority, content relevance, and Chrome data in rankings.
Stay tuned for these exciting updates and more!
In this episode, we explore the launch of ChatGPT 4o, a groundbreaking model that processes text, audio, image, and video inputs, responding to audio inputs in as little as 232 milliseconds, similar to human conversation speed. We delve into effective sales call strategies, particularly handling discount requests by understanding the customer's commitment and reasons for choosing your service.
Additionally, we discuss highlights from the Google I/O 2024 event, where AI Overviews now provide searchers with comprehensive topic summaries, raising concerns among SEO professionals and publishers about the impact on web traffic, while emphasising the need for helpful content creation. We also cover the new partnership between Reddit and OpenAI, which integrates Reddit content into ChatGPT and other AI products, and conclude with insights into the key success factors for online advertising as highlighted by IBISWorld.
Tune in for more insights!
In this episode, learn how to master cybersecurity sales with CRTB (Criteria, Requirements, Timing, and Budget) and Success Factors (SFs) to effectively address client objections and demonstrate value. This video covers handling common pricing objections, understanding client expectations, and comparing your offering with competitors. Watch a roleplay example where a client’s SFs include prompt responses, local service, and high-quality data protection to avoid costly mistakes. By focusing on CRTB and SFs before discussing pricing, you’ll close deals with confidence and showcase your true value.
Tune in for more insights!
In this episode, Linda shares how you can generate revenue from webinars by using ourselves as a case study. With over $60,000 generated from just one webinar, Linda knows what she’s talking about. By the end of this episode, you’ll know exactly how to use webinars in your business to increase revenue.
Join Moby and Semih as they explore LinkedIn's introduction of TikTok-style video feeds and Connected TV (CTV) ads, highlighting LinkedIn’s pivot towards engaging, full-screen content and how it enables brands to launch impactful CTV campaigns across major networks like Paramount and Roku. Discover TikTok's remarkable performance in the APAC region with a 2x Return on Ad Spend and significant consumer engagement during sales seasons.
They also discuss warm outreach strategies with insights from Alex Hormozi. Learn how to leverage existing connections to revitalise your marketing efforts, with a practical role-play demonstration that showcases non-salesy, effective communication techniques.
Tune in to enhance your understanding of digital marketing through innovative platforms and personalised strategies!
In this episode, Moby welcomes Bas Saleem, a renowned leader in Australia's renewable energy sector and a visionary with ties to News Corp, PWC, and VW, to explore the evolving value of university education in today's resource-rich digital landscape. Bas shares personal insights on the power of self-branding on social media for professional success, the importance of adapting to generational shifts in career attitudes, and strategies that led to a significant increase in digital traffic. We delve into the synergy between sales and marketing, and he forecasts key digital marketing trends, offering a comprehensive guide for individuals and businesses aiming to thrive in the digital age through education, personal branding, and innovative digital strategies.
Join Semih and Moby in this episode f InboundBuzz as they discuss the fallout from Google's March 2024 Core Update, which has led to the deindexing of numerous websites due to low-quality content and AI-generated spam. Explore the implications for affected sites, including loss of organic traffic and revenue, alongside insights from Originality.ai's research.
Discover Amazon's latest AI tools for sellers and the US House of Representatives' decision regarding TikTok. The conversation also delves into merging inbound and outbound marketing strategies for enhanced results, showcasing innovative approaches for higher response rates, signups, partnerships, and sales opportunities.
Tune in for actionable insights to navigate the evolving digital landscape effectively. Subscribe now for more episodes of InboundBuzz!
Email marketing is one of the most underleveraged tools still in 2024 when it comes to revenue generation. The question is, how can you use email marketing to generate revenue? In this episode, we cover exactly how you can do this, including answering the big question: how long should your emails be for the best results? Also, in this episode you’ll hear about some of the newest advancements in AI, including OpenAI’s release of Sora, a groundbreaking AI capable of processing and generating video content similar to how ChatGPT handles text, which promises to revolutionise content creation in filmmaking. Tune in for an epic episode!
ChatGPT was cool, but now you can build your very own, personalised ChatGPT Bot, specifically for your business and your tasks. It’s like building your very own assistant, and it takes less than 10 minutes. In this episode, Luca, our Content Manager, shares exactly how you can do this. On top of that, you’re going to hear some of the latest tech news involving X, Spotify, Apple, Microsoft, and AI Robocallers in the US. This episode is going to be a blast, check it out!
What does the perfect Sales Discovery Call involve? Does a "perfect" call even exist? In this episode, you'll learn the exact formula for the perfect sales discovery call, resulting in higher close rates and improved sales engagement. On top of that, this episode covers some of the latest tech and marketing updates, including Microsoft's Co-Pilot Pro, OpenAI's launch of GPT-4 Turbo for peak performance, OpenAI's App Store for specialised AI applications, Meta updates its Marketing API for smarter ad targeting with AI and Google's phasing out of cookies for enhanced privacy. This is an episode you don't want to miss out on.
Did you know that there are proven methods you can use time and time again to increase Ecommerce sales predictably? In this episode, you'll discover how you can do just that. On top of that, you'll also hear about some of the latest Google Updates impacting ecom stores, from SEO updates, email marketing updates, and AI updates. Tune in for an epic episode!
How do you find the right marketer for your team? Finding the right person for your team isn't just about looking for a particular skill set - it's also about finding the right culture fit. In this episode, you'll learn exactly how to find the right marketer for your team by focusing on some of the typical green and red flags. On top of that, you'll also learn about some of the latest AI features available at the moment.
Master the future of digital marketing in 2024 with our latest breakdown of the year's most impactful trends. From navigating budget shifts to leveraging high-ROI strategies like SEO and content marketing, discover how to optimise your marketing efforts. We'll also unpack Google's latest search updates, Instagram's new creative arsenal, and the impact of AI on marketing. Tune in for an epic episode that'll prep you for 2024!
In this episode, you’ll learn how to make money from events. Moby shares his first-hand experience in bringing in over 200 people to the recent TAYA Summit we held in Sydney. You’ll learn what we did wrong, what we did right, and how you can make your event better than ours. On top of that, you’ll also hear about the new Grok AI and the impact on advertisers of Meta’s new ad free tiers. Tune if for an epic episode!
Do you want to learn exactly how to get more out of your Facebook Ads budget? In this episode, you’ll learn about the practical steps and strategies to effectively scale your Facebook ads. With experience working in several industries across dozens and dozens of clients, we’re going to show you exactly what we’ve done that’s worked (and most importantly, what hasn’t worked). If you’re running Facebook Ads for your business right now, this episode is a must watch.
In this episode of InboundBuzz, you will learn how to create a high converting lead magnet. Moby discusses how focusing on the problem you want to solve is key in developing a strong lead magnet. Tony delves into the different types of lead magnets and the best ways to deliver the lead magnet to your audience. By the end of this podcast episode, you’ll know exactly how to build a lead magnet that converts for any business. On top of this, in this episode you will hear about the latest ChatGPT updates. Tune in for an action packed ep!
In this episode, you'll uncover a treasure trove of strategies designed to skyrocket your content creation game on TikTok. Learn how to create content for TikTok effectively, find out whether TikTok Ads is worth it, and learn more about the latest measurement and product solutions from TikTok. By the end of this episode, you’ll have all the tools you need to elevate your TikTok Creative Game.
In this episode, you’re going to learn about the 6 biggest marketing myths, including that SEO is dead, a website won’t fix your lead generation problem, and that ChatGPT is limited to knowledge up to 2021 (this is a big one!). On top of this, you’ll hear about some of the newest trends around LinkedIn AI, Instagram Reels, and YouTube Shorts. Tune in for an epic episode!
In this episode, you'll learn about the transformative role of AI, particularly ChatGPT, in content creation and optimisation. You’ll see real prompts that you can start using today to improve your content marketing. Also, you’ll hear about some of the latest trends, including Google’s near AI Search features and insights from Joe Mueller on SEO optimisation.
In this episode, you'll learn about how innovation isn't always about adding more, but instead about taking steps away. You'll see how Uber, Netflix and HubSpot all used this principle of innovation to become giants. We'll also cover Runway's advancements in image-to-video tech, the impact of Elon Musk's rebranding of Twitter to 'X', the influence of Threads on the social graph, and the potential of TikTok's new Series feature. If you're a business-savvy individual eager for growth-centric insights, this video is for you.
In this episode you'll see exactly what Moby & Tony would do if they were running a home building company. Whether you're in the construction space or not, you'll discover valuable marketing insights that can be utilised across a range of industries to produce growth. Also, in this episode, you'll hear about the latest digital news, including TikTok's 2023 Holiday Playbook.
Ever wondered about the untapped potential of psychological principles such as the halo effect, anchoring effect, and authority bias in your marketing strategy? In this episode, we unpack these power players and show you how you can use them to be a better marketer or salesperson. On top of that, you’ll hear about Zuckerberg’s attempt to compete with Twitter with Meta’s new app, ‘Threads’. Tune in for an exciting episode!
Inflation is rising, competition is increasing, and new technology is changing how consumers and businesses make purchasing decisions. In this episode, Moby and Tony reveal how you can achieve a competitive advantage despite this by using cost leadership and differentiation. On top of that, in this episode you’ll hear about LinkedIn Ads Generative AI tool and how it can be used to generate headlines and description copy. If you're looking to learn more about some of the AI tools coming out and how to stay on top of your competition despite external factors, this is an episode you don't want to miss!
YouTuber creators like Marquez Brownlee and Mr. Beast are masters at retention when it comes to videos. In this episode, Moby and Tony discuss the secret hacks they use that you can apply to your own videos. Plus, the Apple Vision Pro. What lessons can we learn from their launch?
In this episode we talk about CHATGPT-3 giving medical advice, the perfect paid media strategy to use in your business, and Moby’s experience building muscles with F45.
In this episode, you will learn why AI for marketing is more than just ChatGPT and you will walk away with actionable steps to help you truly take advantage of AI, beyond ChatGPT. In this episode, Tony and Moby explore the rise of influencer marketing and discuss the controversies and potential impact of AI. They highlight Google's ground breaking project, Google Magi, which aims to revolutionise the Google search engine, and the new AI features introduced at Google Marketing Live 2023. The episode also features insights from Paul Roetzer and Briana Meisel on the vast potential of AI beyond ChatGPT, addressing fears and emphasising AI's role in augmenting human capabilities.
Should you get a sales coach? In this episode, you’ll learn about the most common problem with sales coaches so that you can make sure you hire the right coach for your team. On top of this, you’ll hear about the rise of influencer marketing, and how your team can take advantage of the opportunities in this space. All that and a whole lot more in this episode of InboundBuzz.
In this episode we share our best marketing tools list updated for 2023 with AI! Plus, countries are starting to ban ChatGPT...should we be worried? All that and a whole lot more in this episode of InboundBuzz!
ChatGPT is all everyone can talk about but can AI hurt you more than help you? Whatever your view it is undeniable that AI has changed how you need to approach content marketing forever. Plus TikTok is now the number one app but will it’s place be short-lived, all that and a whole lot more in this episode of InboundBuzz.
How to create money making content, in this episode Linda shares her expertise on content creation. Plus, the biggest question on the internet, can I use ChatGPT to write my articles? All that and a whole lot more in this episode of InboundBuzz.
How do you build a personal brand on LinkedIn, in this episode I share my personal branding building secrets. Plus is TikTok about to fall? All that and a whole lot more in this episode of InboundBuzz.
Everyone wants to talk about price so why do we deny that to our customers? In this episode we go one step further and talk about 7 ways you can talk about price. Plus, is Bing, now armed with ChatGPT back from the dead? All that and a whole lot more in this episode of InboundBuzz.
What is Chat GPT? The AI based search engine taking the world by storm! Plus, Tony and I ask each other some of the most debated and frequently asked questions in the world of sales and marketing!
2023 is just around the corner so naturally we’re all thinking what’s going to be the next big thing. We’ll talk about that and a whole lot more in this episode of IB.
Should you outsource your marketing or take it in house? Then there’s another option: have you considered marketing coaching? We talk about that plus we talk about some big updates from Google. All that and a whole lot more in this episode of InboundBuzz.
In this episode we talk about what separates good marketers from great marketers. Plus we cover the trouble Elon Musk is causing and I ask Tony, should a brand run competitors campaigns? All that and a whole lot more in this episode of IB!
Contrary to popular belief, great salespeople are built not born. In today’s episode we cover some of the most common mistakes we see businesses make pitching and some quick tweaks you could make today. Plus, we talk netflix ads, new YouTube updates AND we analyse the marketing of a new Google maps competitor. All that and a whole lot more in this episode of InboundBuzz.
Building a high converting website remains a core necessity for every business in 2022 and beyond, but many fail to accomplish this. When we can build a high converting website, we can inspire action from our audience and impact the bottom line significantly. In this episode, we cover the 5 key things a website needs to be high converting.
Additional resources & links
- 5 Things Your Website Should Include Blog Article
It’s been ‘the year of video’ since 2015 but there are still some underrated video tactics that are underutilised in 2022. In this episode Tony and Moby cover the power of using 1-to-1 video and video sales letters. Plus, they share advice from LinkedIn experts on how to skyrocket engagement. All that and a whole lot more in this episode of InboundBuzz.
Have you ever wondered what makes successful CMOs successful? In this episode James Maclean shares his journey on becoming CMO, how he helped grow Kids Club from 2 centres to over 30 and traits shared by the world’s most successful CMOs. All that and a whole lot more in this episode of InboundBuzz!
View shownotes and the video version of this episode at www.redpandas.com.au/ep123
Have you ever wondered what makes successful CMOs successful? In this episode James Maclean shares his journey on becoming CMO, how he helped grow Kids Club from 2 centres to over 30 and traits shared by the world’s most successful CMOs. All that and a whole lot more in this episode of InboundBuzz!
View shownotes and the video version of this episode at www.redpandas.com.au/ep123
The ability to be customer centric and not make your marketing all about you is the most underrated skills many marketers don’t have. We talk about what building a storybrand is all about and the latest digital marketing news in this episode of InboundBuzz!
The ability to be customer centric and not make your marketing all about you is the most underrated skills many marketers don’t have. We talk about what building a storybrand is all about and the latest digital marketing news in this episode of InboundBuzz!
Since the dawn of time we’ve been told to blog. But do you even know why you do it anymore? Most business blogs don’t convert and don’t generate any revenue. In this episode we talk about why your content doesn’t generate sales and how to reverse it. Plus! Tony and Moby have a lot of fun in this week’s Can We Fix it? Segment.
Visit www.redpandas.com.au/ep121 for shownotes and to subscribe for more great resources and content.
Since the dawn of time we’ve been told to blog. But do you even know why you do it anymore? Most business blogs don’t convert and don’t generate any revenue. In this episode we talk about why your content doesn’t generate sales and how to reverse it. Plus! Tony and Moby have a lot of fun in this week’s Can We Fix it? Segment.
Visit www.redpandas.com.au/ep121 for shownotes and to subscribe for more great resources and content.
With the dread R word, recession starting to rear its ugly head in this episode we thought we’d talk about marketing in a downturn but also answer the question, should you spend marketing dollars when time are good? Plus, experts predict TV will be dead in 5 years. We talk about that and a whole lot more in this episode of inboundbuzz
HubSpot is widely regarded as the pound for pound best marketing automation and CRM tool out there and God damn it can get expensive. So is it really worth it? I talk about that with one of APAC’s most accomplished HubSpot professionals plus, inflation, what impact is it having on marketing teams and budgets? All that and a whole lot more in this episode of IB!
Sales is not for the faint of the heart. So how do you convince anyone to buy what you’re offering and what is the trajectory of an expert salesperson. We talk to our head of growth Jonico Hardwick. Plus the latest social media and digital news. All that
By now we all should know and understand the power of content marketing – but there is a misconception of how much work it requires to generate output. In this episode we will share our exact gameplan and pro tips on how we generate 56 pieces of content in 30 days. All that and a whole lot more in this episode of IB!
Lead Generation is where it’s at – but it has it’s problems. Low conversion rates, sales people who complain about lead quality and constant rising CPAs. Is there a better way? And is Demand Generation the answer? We talk about that AND analyze Uber’s marketing effort and are their ads racists? All that and a whole lot more in this episode of IB!
Virtual presentations are everywhere these days and a powerful tool for your business, but presented poorly, they can be a huge waste of time. In today’s episode, we investigate common presentation mistakes, how to avoid them, the latest news making the round and hypothetically how would we market bitcoin. All that and a whole lot more in this episode of IB!
Is SEO still a thing in 2022? With so many changes and updates, many find it difficult to know what to expect in SEO and whether or not it is still a thing. New tactics come and go, but there’s one evergreen strategy that will always survive the algorithm updates. We’ll talk about that and a whole lot more in this episode of Inbound-Buzz.
Whether you call it content marketing, inbound marketing, digital marketing or business blogging, what should a business be writing about? Marcus Sheridan says “to win over your ideal buyers in the digital age, you must become the No.1 trusted resource in your space. So today we share his Big 5 strategy that we use at RedPandas to help you drive traffic, leads and sales. All that and a whole lot more in this episode of InboundBuzz!
RedPandas Digital is now a 15-person, 7-figure marketing agency. But it wasn’t always this way. In this episode, I chat to Moby about how he created RedPandas, the lessons learned along the way, and what he would do if he had to start all over again. All that and a whole lot more in this episode of IB!
Creating a high converting landing page is as important as your ad creative and targeting. So in this episode, Tony will talk about what makes a high converting landing page. Plus a question I get asked all the time, time management. We cover that and a whole lot more in this episode of InboundBuzz!
How do you become an influencer on LinkedIn? Is that even a thing. TikTok continues it’s social media dominance, we’ll talk about why that’s important and I’ll be introducing my new co-host Paid Media Guru Tony Cao who will be talking about Youtube Shorts. All that and a whole lot more on InboundBuzz!
Visit www.redpandas.com.au to watch the video version of the show and more educational content!
Visit www.redpandas.com.au/ep109 for video version, show notes, additional resources and links.
Rand Fishkin is one of the most influential titans of the digital marketing world. A renowned author, multiple start-up founder, former CEO of Moz and now SparkToro, an audience intelligence tool, he is also one of the most inspiring and unique individuals you'll ever meet. In this episode we talk about marketing in 2021 and beyond, building a marketing flywheel for growth and a whole lot more.
www.redpandas.com.au/ep109 for more.
Visit www.redpandas.com.au/ep108 for video version, show notes, additional resources and links.
In part II of our chat with Luke Summerfield, we cover who HubSpot CMS is for and who it isn't for, HubSpot CMS vs WordPress, justifying charging $300/m+ for a CMS as well as why IT teams actually love HubSpot CMS. All that and a whole lot more in this episode of InboundBuzz!
www.redpandas.com.au/ep108 for more.
Visit www.redpandas.com.au/ep107 for video version, show notes, additional resources and links.
In this episode we chat with Luke Summerfield from HubSpot on the big shifts in the web industry as whole, how modern companies treat their website as a product the unnecessary trade-offs businesses no longer need to make when creating and maintaining a website.
www.redpandas.com.au/ep107 for more.
Visit www.redpandas.com.au/ep106 for complete show notes, additional resources and links.
Do you ever get the thought that you could be doing more on social media? You're using the same hashtags as your competitors, targeting the same interests on Facebook, creating the same type of stuff? Well in this episode Moby share 4 of RedPandas favourite tools to help accelerate your social media growth in 2020. Plus, the new HubSpot Marketing Enterprise Hub. Is it any good? Is it all hype or is it substance? And on a side note, what can we learn from how they launched Marketing Hub Enterprise to promote our own brands. Find out in our review. All that and a whole lot more in this episode of InboundBuzz!
www.redpandas.com.au/ep106 for more.
Visit www.redpandas.com.au/ep105 for complete show notes, additional resources and links.
Social Media had a whirlwind of a year last year didn't it? From exciting new social media features, to fraudulent influencers and fake followers, to new algorithm changes and even an emerging player in TikTok. So where's social heading this year? In this episode Moby discusses 5 big macro social media trends that will dominate the landscape in 2020. All that and a whole lot more in this episode of InboundBuzz!
www.redpandas.com.au/ep105 for more.
Visit www.redpandas.com.au/ep104 for complete show notes, additional resources and links.
We're all trying to outrank someone on Google but did you know that 50% of all searches result in zero clicks because users are finding what they are looking for without clicking away? Plus 14% of all clicks Google sends back to it's own properties like Google News, Images and Youtube! In 2020 Google has changed SEO forever and in this episode I talk about what that means practically for your SEO and Content strategy moving forward.
Plus I talk about the hottest ad option on Facebook Ads drawing low CPC and CPA and how you can make them work for you - all that and a whole lot more in this episode of InboundBuzz!
www.redpandas.com.au/ep104 for more.
Visit www.redpandas.com.au/ep103 to watch the video version, complete show notes, additional resources and links.
Not that you needed another reason to get into podcasts but Google is now indexing podcast audio content in it's search results, we talk about what that means for the world of podcasting. Also in this episode we talk about the new Google Question Hub and how you can use it to identify content gaps your competitors are not talking about. All that and a whole lot more in this episode of InboundBuzz!
www.redpandas.com.au/ep103 for more.
Visit www.redpandas.com.au/ep102 for complete show notes, additional resources and links.
F8 is more than a bunch of Facebook geeks in a conference hall listening to Zuckerberg-isms, it's Facebook's annual conference where they announce their Facebook, Instagram, Messenger and WhatsApp roadmap. I talk about what this means for marketers and subsequently, what some of your competitors are already doing
PLUS, is HubSpot too expensive? It's a question I get asked almost weekly and my answer is probably not one everyone agrees with, all that and a whole lot more in this episode of InboundBuzz!
www.redpandas.com.au/ep102 for more.
Happy New Year! Welcome to episode 101 and our first for the 2019 season :)
In this episode we share the OKR framework Google uses for objective setting and tips on how you can implement it to. Plus the latest news on Facebook Subscription Messaging (aka chat blasts) and how you can get started yourself.
www.redpandas.com.au/ep101 for more.
Catch our final #INBOUND18 wrap-up episode for day 4!
In this episode we summarise Bradley Friedman's presentation on increasing website conversions. Bradley Friedman is from Lucky Orange, a platform that records heat maps, website recordings, conversion funnels and form analytics.
We also caught the 'Queen of Facebook', Mari Smith and her presentation about Facebook Marketing! Choc full of new stats, insights and recommendations.
PLUS: Don't miss out interview with HubSpot's Michael Redbord, General Manager of Service Hub at HubSpot. Michael talks about what problem Service Hub addresses, Service Hub features and it's relationship with the new flywheel model of growth.
Catch the video interview with Michael and complete show notes @ www.redpandas.com.au/INBOUND18
We've got a choc full of knowledge bombs in our Day 3 #INBOUND18 recap!
We cover George B's 10 Video Marketing Framework tips where George breaks down video strategies such as using video in email signatures, proposals, on your website, landing pages and more.
We also cover the #kingofinbound Marcus Sheridan and his session on 7 Keys to Creating Content that Dramatically Moves the Sales and Marketing Needle. Marcus shares a blueprint on what makes successful companies stand out miles from their competition in terms of trust and growth
Last but not least we cover the Michaela Alexis breakout on How to Build a Mega Personal Brand on a Mini Budget.
Don't miss out interview with her at the end too where she shares some killer tips that will help you stand out in the LinkedIn newsfeed.
Catch the video interview with Michaela and complete show notes @ www.redpandas.com.au/INBOUND18
Catch up on daily highlights on #INBOUND18 here!
On day 2 we extensively review the annual famed Brian Halligan & Dharmesh Shah keynote, critique breakdown sessions and have a vent on a major flaw of #INBOUND18
Stayed tuned to hear more about Brian Halligan's New Flywheel Growth Model and how you can use it to embed customer-centricity for differentiation and growth!
Plus we chat to Nissar Ahamed rom the Atomic Reach and discuss how they use AI to power and optimise your blog posts, emails, text ads and more!
Catch the video interview with Nissar and complete show notes @ www.redpandas.com.au/INBOUND18
Miss the first day of HubSpot or weren't eligible to attend partner day at #INBOUND18? Fret not! Catch our daily highlights in this #INBOUND18 pop-up series!
In this episode we discuss all the all new HubSpot Marketing updates across HubSpot Free, Starter, Professional and Enterprise!
Plus we chat to Marcus Andrews from the HubSpot Product Marketing Team about the all new HubSpot Video hosting platform!
Catch the video interview with Marcus Andrews from the HubSpot Product Marketing team @ www.redpandas.com.au/INBOUND18
Visit www.redpandas.com.au/ep96 for video version with on screen demos, examples, show notes, additional resources and links.
Impulse creative are arguably at the forefront of the conversational marketing scene. In this episode we chat with Remington Begg CEO @ Impulse Creative for a true masterclass on chatbot and conversational marketing.
Remington discusses the pro's and con's of using Facebook bots, the opportunity with HubSpot's Bots and Drift. He also shares actual examples and workflows, one that saw a 22% increase in landing page conversions simply by deploying a chat bot.
www.redpandas.com.au/ep96 for more.
Visit www.redpandas.com.au/ep95 for complete show notes, additional resources and links.
HubSpot, like any Marketing Automation suite, can be a powerful an invaluable tool to nurture your leads into customers. One of the biggest problems we see however, is how do you extract all that juicy data about where your leads and customers are coming from, sources and other pipeline info in one easy to use and understand place?
In this episode we discuss HubSpot reporting, what's it's great for, limitations and alternatives.
www.redpandas.com.au/ep95 for more.
Visit www.redpandas.com.au/ep94 for complete video interview, show notes, additional resources and links.
Chat bots, Facebook bots, messenger bots, what's it all mean and why should marketers care? Elissa Hudson, ANZ Marketing Manager @ HubSpot talks all things chat bots as well as a quick insight into HubSpot's new Conversations tool now live and available for free!
www.redpandas.com.au/ep94 for more.
Visit www.redpandas.com.au/ep93 for complete show notes, additional resources and links.
Learn how to use Facebook's new feature that allows you to see all your competitor facebook and instagram ads (and how they can see yours!) Plus learn more about Instagram TV. Learn about what it is, why you should take notice, how Instagram plans to chomp off YouTube market share and some tips you should employ for first mover advantage.
www.redpandas.com.au/ep93 for more.
Visit www.redpandas.com.au/ep92 for complete video interview, show notes, additional resources and links.
Facebook advertising in 2018 isn't like it was even a year a go. Cost per clicks are rising fast, the market is becoming ultra competitive and consumer negative sentiment towards salesy ads is increasing.
In this episode we chat with Massimo Chieruzzi, Facebook marketing expert and mastermind behind the most powerful Facebook Ads toolset, Adespresso. Massimo shares best practice tips, processes and absolute dynamite that will help you get more sales and leads from Facebook Advertising.
www.redpandas.com.au/ep92 for more.
Visit www.redpandas.com.au/ep91 for complete show notes, additional resources and links.
Fresh off presenting at Sydney HubSpot User Group, Moby takes us through a masterclass on video marketing at every stage of the buyer's journey, the 3 types of videos you must start with and a sample funnel you can create utilising video as well as other distribution tips.
www.redpandas.com.au/ep91 for more.
Visit www.redpandas.com.au/ep90 for the video version, show notes, links and resources.
George B Thomas is an ingrained fixture in the inbound marketing world. George is a speaker, podcaster, HubSpot trainer, digital marketer and now Inbound Evangelist at Impulse Creative.
We chat to George about: - The formula for a successful podcast? - How HubCast generated $100,000+ in revenue - George's big move from a senior position from a large agency (Impact) to Impulse Creative - Letting goals anchor your career decisions - Dealing with the 'Am I good enough?' question - Conversational marketing and more!
Visit www.redpandas.com.au/ep90 for show notes and bonus content
Visit www.redpandas.com.au/ep89 for complete show notes, links and resources.
Traditionally marketing automation software hasn't done a great job out of the box to take care of customers once they are in your ecosystem. Service Hub by HubSpot signals probably the biggest change but a marketing automation company to address this. We hear from Dave Sheppard himself, director of Sales @ Hubspot for Australia and NZ on who service hub is for and what it does.
Plus GDRP, what does it mean for Google Analytics? What do you need to do to make sure you don't lose your data and key reports after May 25th.
www.redpandas.com.au/ep89 for more.
Visit www.redpandas.com.au/ep88 for complete show notes, links and resources.
Over a third of digital advertisers use Facebook ads however only 2% of global advertisers are using instagram story ads. That's not as impressive as the fact instagram stories are generating 8-10 times the conversions for some businesses! So how do you do good Instagram story ads? We share our best practice tips and tools to create amazing Instagram Story Ads. Plus Moby shares some tips on how to use Instagram to compensate for Facebook's heavily declining reach.
www.redpandas.com.au/ep88 for more.
Visit www.redpandas.com.au/ep87 for complete show notes, links and resources.
If you’re sticking with your content approach from three years ago, it’s now 50% less effective. Social sharing has halved and referrals to your website have plummeted, also more people use the big 4 messaging apps than they do social media. So what do we do now?
In this episode we discuss the top 8 practical content marketing tips based on the 2018 Content Marketing Trends report from BuzzSumo.
www.redpandas.com.au/ep87 for more.
Visit www.redpandas.com.au/ep86 for the video version of this episode and complete show notes.
In this episode we discuss: – What comes after the eBook? Are they truly dead? – The danger of blindly following industry leaders and 'best practice' – How much focus should we be putting on video?
Don't forget to like, comment and subscribe for more Inbound Marketing goodness + visit www.redpandas.com.au/ep86 for complete show notes.
Visit www.redpandas.com.au/ep85 for complete show notes.
So it finally happened: Facebook has killed brands appearing in the organic newsfeed of it's fans. In this episode we discuss exactly what you should do next
Visit https://www.redpandas.com.au/ep84 for complete show notes, links to gear, software and resources discussed.
To say our guest Colin Gray is a podcasting expert is an understatement. He really is the podcaster’s podcaster. He has helped literally thousands of podcasters around the globe to achieve podcasting success, he runs three separate businesses that help podcasting and ofcourse, he is behind not 1 but 6 of his own podcasts!
In this episode Colin shares gems on: The three things holding people back: Gear, editing, 'hate the sound of my voice' The best gear to start podcasting How edit your podcast with zero to little time and the exact tools to use How to plan out the first 10 episodes of your new podcast How to publish your podcast on iTunes The link between Facebook Live & podcasting What format works best in 2018? What formats are underdone? What growth/listener numbers should you aim for? *Ideas to make money from podcasting
Don't forget to like, comment and subscribe for more Inbound Marketing goodness + visit https://www.redpandas.com.au/ep84 for complete show notes.
How on earth do you learn digital marketing? Where do you learn digital marketing? In this episode we discuss what certifications you need to have to stay up date. Also, we share some updates on Facebook which will allow you to see your competitors ads. Plus, big new changes Google search results and whole lot more!
Visit www.redpandas.com.au/ep83 for complete show notes, resources and links to everything discussed.
Visit www.redpandas.com.au/ep82 for complete show notes.
Quizzes are perhaps one of the most underrated techniques for growing your email database. In this episode Josh Haynam from Interact, a quiz generation company, gives us a masterclass on how to quizes as a form of lead generation.
Josh also talks about: - What channels work best if your on a bootstrapped budget? - How far do you deviate from talking about your core product in your content marketing? - Where do you start when it comes to designing a quiz, the best practice around creating a quiz and of course promoting a quiz
For a special 25% OFF on Interact use code: INBOUNDBUZZ at https://www.tryinteract.com/
www.redpandas.com.au/ep82
Visit www.redpandas.com.au/ep81 for complete show notes, resources and links to everything discussed.
We take a look at some of the biggest email marketing trends that will set you for success in 2018. Plus! You pay Google AdWords for leads and customers and HubSpot. Wouldn't it be cool to see what you rank organically for the Google AdWords you pay per click?
www.redpandas.com.au/ep81
Welcome to the final #INBOUND17 Pop Up Episode recapping Day 4 - We recap Pixar's Ed Catmull, Rand Fishkin from Moz and John Cena's keynotes. Plus! The how and why behind our first Inbound inspired music video.
View all the #Inbound17 pop-up episodes at redpandas.com.au/inbound17
Welcome to #INBOUND17 Pop Up Episode 3 - We share 3 key lessons from Michelle Obama's keynote, talk AI and cover Kareem Taylor's talk on Writing a Book!
Welcome to #INBOUND17 Pop Up Episode 2 - Today we recap some exciting new HubSpot updates, Brian Halligan & Dharmesh Shah's keynote + sessions from George B Thomas & Marcus Sheridan
Welcome to #Inbound17 Pop up episode 1 - Today we feature Angela Defranco who talks about the future of relationship between SEO, Content and Lead Attribution. Also we recap the Facebook Ads masterclass session by Daria Marmer from HubSpot, Ali Parmelee & Dawn Barson. PLUS! Brene Brown's keynote!
Show notes and video coming soon at www.redpandas.com.au/ep76
Mark Fortune is a big believer in small business. Growing up around a small business as a kid, Mark gets firsthand the challenges of competitive pressure, time & cost constraints. It’s only fitting then he now runs his own firm called Fortune Marketing in Arkansaw in the US to help other small businesses in turn. He is also an amazon best selling author of the book Local Lead Generation
http://fortunemarketinginc.com/
Video & show notes sooon: www.redpandas.com.au/ep76
Watch the video version of the show and full show notes at www.redpandas.com.au/ep75
If you've ever been in the 'reluctant salesperson' position, this will be a truly valuable episode for you. Blair Enns wrote the Win Without Pitching Manifesto and shares a true masterclass on all things sales, tactics, positioning and a whole lot more.
https://www.winwithoutpitching.com/ https://www.amazon.com/Win-Without-Pitching-Manifesto/dp/1605440043/ref=sr_1_1?s=books&ie=UTF8&qid=1505053058&sr=1-1&keywords=Win+without+pitching
Video & show notes: www.redpandas.com.au/ep75
Visit www.redpandas.com.au/ep74 for complete show notes, resources and links to everything discussed.
One year since #Inbound16: What actually became reality vs what remained hype? We take a look back. Plus we share our tips on how to prepare properly for #Inbound17
www.redpandas.com.au/ep74
Visit www.redpandas.com.au/ep73 for complete show notes, resources and links to everything discussed.
In this episode we discuss how to craft the perfect cold linkedin outreach message, new native video update for linkedin and why this will be the biggest development for linkedin in years plus affordable new developments in chat bots.
www.redpandas.com.au/ep73
Watch the video version of the show and full show notes at www.redpandas.com.au/ep72
Our guest today is no B-S, straight-talking Content Marketing Maven, Cara Mackay. Cara is the MD of her own small building company and is a key organiser of UK's international Content Marketing Academy Conference. Cara gives a masterclass on how to create authentic, cut-through content, she discusses the issue with traditional education institutions, gives a step-by-step breakdown on how she optimises videos and a great deal more!
http://www.gilliesandmackay.com/ https://www.thecontentmarketingacademy.co.uk/
Video & show notes: www.redpandas.com.au/ep72
Visit www.redpandas.com.au/ep71 for complete show notes, resources and links to everything discussed.
By 2020, it is estimated 30 percent of companies will use Artificial Intelligence (AI) to augment their sales processes. That all sounds great but practically what the heck does that mean for your business? We talk about the exciting new HubSpot acquistion that sheds some plus. Plus we talk about the three videos you should be creating, how to structure them and should you be scripting your videos?
www.redpandas.com.au/ep71
Watch the video version of the show and full show notes at www.redpandas.com.au/ep70
Our guest today is Akash Shakya, Head of Growth at EB Pearls. Akash shares why homepage sliders suck, what is better for mobile responsive vs adaptive, the biggest mistake people make when embarking on a website project as well as of course what you need to do or check to ensure your website is hitting the mark.
https://www.ebpearls.com.au/
www.redpandas.com.au/ep70
Visit www.redpandas.com.au/ep69 for complete show notes and links to everything discussed.
If there is one thing Google is freakishly obsessive about in 2017, it's machine learning and Google is finally bringing it to the masses. In this episode I talk about Google Analytics and the groundwork in AI that is already here for you to play with. I also discuss the death of the regular Google SEO algorithm and in this Google special I give you a decisive answer on how fast your website should be in 2017.
www.redpandas.com.au/ep69
Watch the video version of the show and full show notes at www.redpandas.com.au/ep68
Our guest today is Jason Swenk who has been able to scale the seemingly at first un-scalable. Jason Swenk started a digital agency back in 1999 when the internet was barely a toddler, he eventually sold it and fast forward to today, Jason has helped over 10,000 agencies in 23 countries to other help in turn other businesses grow.
He is therefore truly the teacher’s teacher and that includes the host of this show.
Visit http://jasonswenk.com/
www.redpandas.com.au/ep68
Visit www.redpandas.com.au/ep67 for complete show notes and links to everything discussed.
The old uncle of the paid ads world, Google AdWords just took a shot of steroids. These new mid-year AdWords changes are going to blow your socks off and will eventually leave you behind if you wait too long. Plus! Exciting new updates to SnapChat ads bringing the ads platform to advertisers big and small.
www.redpandas.com.au/ep67
View shownotes and referenced links: www.redpandas.com.au/ep66
Phil Singleton is an Amazon best-selling selling author of three books, is a digital marketing consultant, released his own SEO plugin his work has raised reviews by Marcus Sheridan, HubSpot, Wordstream, Jay Baer and too many more to count.
In this episode Phil dissects every major element of SEO: Marrying Social & SEO, the role of video in SEO, what is schema and how to best leverage it as well as what skills do you look for in a great SEO practitioner today?
https://seoforgrowth.com/ http://kcwebdesigner.com/
www.redpandas.com.au/ep66
Visit www.redpandas.com.au/ep65 for complete show notes and links to everything discussed.
Download the State of Inbound 2017 Report http://stateofinbound.com/
Inbound Marketing as a codified methodology of marketing has been around for 10 years and it's still constantly evolving to match the behaviour of your prospects and how they make buying decisions. In this episode, we review the new State of Inbound 2017 report, what's changed and what the future of inbound marketing holds.
Plus we cover new LinkedIn Lead Gen Ads.
www.redpandas.com.au/ep65
Watch the extend cut video version of the show and full show notes at www.redpandas.com.au/ep64\
In this episode, Mark Samms founder of NinjaOutreach,shares his story on how he scaled his business from nothing to $50K in monthly recurring revenue in 9 months using outreach marketing.
Ninja Outreach is a powerful, all purpose influencer marketing tool that will help you with link building, lead generation, outreach, finding podcast guests and more. Visit https://ninjaoutreach.com/
www.redpandas.com.au/ep64
Visit www.redpandas.com.au/ep63 for complete show notes and links to everything discussed.
After being stuck in the dark ages of advertising, LinkedIn now lets you run remarketing ads on their network! I talk about the all new LinkedIn remarketing options and best practice tips and tricks. Also, what is Marketing automation really? And how do you know if you're business is ready for it? Plus, I share my favourite marketing automation workflows that you can take advantage of.
www.redpandas.com.au/ep63
For episode 62, we do a cross over episode of InboundBuzz & HubShots! View the video version and show notes at www.redpandas.com.au/ep62
We riff on topics you do not want to miss like Blogging, everyone's got one now, should you kill it and if you do, what do you do instead?
We give our expert tips on SEO, is it alive and kicking and what the modern day SEO toolkit in 2017 look like. Also cold calling.. Is it really dead? If it is why are soo many people still doing it? I'll give you a hint it's not, but the way you do it in 2017 is very different and advanced indeed..
PLUS No Pong is back! We do a group creative top 10 on how on earth you market this stanky thing!
View show notes at www.redpandas.com.au/ep62
Visit www.redpandas.com.au/ep61 for complete show notes and links to everything discussed.
In this episode we discuss Facebook's latest ad update for eCommerce sites wanting to use dynamic Facebook ads all without creating a single line of code. We also discuss Google's new submit to URL tool, buying products from Google images and GIF ads. Plus we discuss a clever technique on exercising your creative muscle.
www.redpandas.com.au/ep61
Watch the Skype video version of the show and full show notes at www.redpandas.com.au/ep60
Amy is a new media triple threat: YouTuber, best selling author, and keynote speaker. Known for her edutainment style in everything she teaches, Amy has also built a name as an internationally-acclaimed public speaker.
Amy discusses video marketing best practice, being vulnerable on camera, the role of blogging in an era of video and some key gems from her book.
www.redpandas.com.au/ep60
Full show notes at www.redpandas.com.au/ep59
The average CTR on Facebook Ads is now 0.91% the average conversation rate is 9.21%. Where do you stack up? In this Facebook packed episode we discuss new 2017 Facebook Ad benchmarks, we talk about crazy new dynamic facebook ad features you probably haven't taken advantage of, more Facebook live news and my featured of the month. All that and ofcourse a whole lot more.. In this ep of InboundBuzz..
View the Facebook LIVE recording here: https://www.facebook.com/RedpandasCo/videos/1305661572855154/
Visit www.redpandas.com.au/ep58 for referenced links and full show notes
Full show notes at www.redpandas.com.au/ep57
Let's face it, the biggest reason for content failing isn’t the content is the people behind the content and a lack of content creation accountability. In this episode I'll share how world class brands structure content teams and people to success as well as some very fresh updates on the google display network as well as really simple tips to take your display ads to the next level.
Plus, struggling with creating a monthly newsletter? Well I might just have the pill for you. All that and a whole lot more in this episode of Inboundbuzz!
View full show notes www.redpandas.com.au/ep56 for all resources, and links referenced.
Arnie Ken is a speaker, author and owner of his own very successful agency, Vertical Measures.
www.redpandas.com.au/ep56
Full show notes at www.redpandas.com.au/ep55
By 2019 80% of the world's internet traffic will be video. If there's one new thing you try this year it has got to be video. In this episode I talk about the exact kit I use to create compelling and professional looking videos at a fraction of what you would pay someone to do. Plus, I share a tip on increasing landing page conversions by 300% and I review my candidate for book of the year. They Ask, You Answer by Marcus Sheridan. All that and a whole lot more in this episode of InboundBuzz
View full show notes www.redpandas.com.au/ep54 for all resources, and links referenced.
Ahrefs is a powerful toolset for SEO and marketing boasting the most active research bots, second to only Google. Ahrefs has tools for backlink research, organic traffic research, keyword research, content marketing & more.
Ahref's Head of Marketing, Tim Soulo shares a masterclass on using Ahrefs including revealing one of the biggest flaws in keyword research no practitioner talks about.
He also shares his tips on what makes a great blog as well as personal tips on how he learns and the difference between blog vs book learning.
www.redpandas.com.au/ep54
Full show notes at www.redpandas.com.au/ep53
80% of smartphone usage is spent in apps not browsers. But unfortunately they're not your apps. The most popular apps aren't even social networks anymore, they're messaging apps and Chatbots are a new way to interact with your prospects in messaging apps. We talk about how recent advancements mean you can create your own chatbot, hubspot new free integration with shutterstock and why spending $1.5M for a domain can be worth it. All that and a whole lot more in this episode of IB!
View full show notes www.redpandas.com.au/ep52 for all resources, and links referenced.
WordStream helps Marketers automate hundreds of manual hours optimising Google AdWords campaign. WordStream also has a great social ads feature and home of the '20 minute AdWords work week'.
Mark Irvine is the resident Data Scientist at WordStream and has a pulse on paid media best practices and also future trends on the horizon. Not to be missed episode for any advertiser!
www.redpandas.com.au/ep52
Full show notes at www.redpandas.com.au/ep51
In a recent study by Bizbl found webinar convert at rates between 35-45%, when's the last time you saw those conversion rates? In episode I talk about webinar best practices and the latest webinar tools. Plus I share a new Facebook Ads resource and talk about underutilised Google RLSA
View full show notes www.redpandas.com.au/ep50 for all resources, tools, books and articles referenced
Jeff Bullas is the #1 ranked Global Digital Marketing Influencer of 2016, he’s also listed by Forbes as one of the top 20 influencers of CMO’s for 2017 and has a phenomenal blog that receives over 5 million page views per year. He’s an author. He’s been featured on Inc, The NY Times & The Huffington Post. Best of all he’s a fellow Aussie! Ladies & Gentleman the man who intro can do justice to, Mr Jeff Bullas!
Check out www.jeffbullas.com for more
Visit www.redpandas.com.au/ep49 for full show notes and free resources.
Statistically over 90% of your content won't go anywhere. So what are you supposed to do? How do you get content cut through? In this episode I discuss a controversial view that content quantity not quality is something you now need to focus. Please I share some Facebook Page updates & tips that I guarantee will have you reaching for the edit page button in no time.
Forget what you think you know about building a strong brand and Value Proposition. In this episode I interview an international brand and brand culture expert, who also happens to be a personal mentor of mine.
Manelle Merhi masterfully shares what is actually a Value Proposition and how can you create one to stand out from the market. She also talks about the ever changing role of marketing in era where Marketers don't actually own the function anymore and shares some personal branding advice.
Links LinkedIn: https://au.linkedin.com/in/manelle-merhi-a68982119 Twitter: https://twitter.com/manellemerhi
Shownotes for Episode 47:
Welcome to InboundBuzz, thanks for listenting!
Buzz 1 - Passion Planner - Look through Passion Planner and see if it's right for you: http://www.passionplanner.com/what-is-it/
Buzz 2 - Recurpost to Automate Social Media - Check out Recurpost: https://recurpost.com/ - Recurpost's VS article example: https://recurpost.com/recurpost-vs-edgar - Marcus Sheridan's Big 5 Types of Content that people are looking at when in decision mode: https://www.thesaleslion.com/big-5-blog-article-topics-guaranteed-drive-traffic-leads-sales/
Buzz 3 - Target Execs and CEO's using LinkedIn - Social Media use by CEO's is increasing, study: http://fortune.com/2016/01/25/social-media-ceo/
Buzz 4 - Optimising LinkedIn Profiles - Free guide, thanks to LinkedIn Australia: ttps://cdn2.hubspot.net/hubfs/2219901/LinkedIn%20Profile%20Playbook.pdf
Buzz 5 - Articles vs Updates - Try using articles instead of updates - Keep them first person with a bit of personality - Tag LinkedIn Pulse - Check out Hubspot's guide for beginners: https://blog.hubspot.com/marketing/linkedin-publishing-beginner-guide#sm.001ey0ks2156uegnvdb1v1jn114s0
Buzz 6 - What works on LinkedIn - Link from BuzzSumo: http://buzzsumo.com/blog/successful-headlines-topics-linkedin-2016/
Buzz 7 - Export LinkedIn contacts as a CSV
Plus! Check out my new Facebook Live Show! https://www.facebook.com/MandJShow/
It's estimated only 50% of all marketers have a documented digital marketing strategy for next year, even fewer know what their metrics and KPI's in 2017 need to be. In this episode I share a proven framework to create your strategy next year in next to know time, but I road test the HubSpot Maketing Plan Tool & How to Write for Medium.
Visit www.redpandas.com.au/ep46 for full show notes, tips, resources links & more
Dave Chaffey, founder of smartinsights.com, has been predicting digital marketing trends and consulting on strategic best practice for over a decade. I personally have a lot to credit Dave Chaffey on my own personal digital marketing successes and I think you're going to love listening to this episode going into 2017.
Dave shares his insight on what the winners are doing, what we need to look out for and the problem with listening to ultra-influencers.
Check out full show notes are www.redpandas.com.au/ep45 for the 15+ links and resources Dave shared.
Check out www.smartinsights.com for more digital marketing strategy goodyness.
if you haven't picked up your act and drummed up some special campaigns for the holiday season it isn't too late yet! In this episode I discuss two new features to Google AdWords and Facebook that you're competitors aren't doing. Plus! What the hell does HubSpot's new free version do? We roadtest that and a whole lot more in this episode of InboundBuzz!
Visit www.redpandas.com.au/ep44 for full show notes, tips, resources links & more
Interview with VP of Culture & Experience at HubSpot, Katie Burke! Visit www.redpandas.com.au/ep43 for shownotes.
In this expert interview, we talk about Katie about how to create an irreplicable culture that positively impacts the bottom line.
We speak about HubSpot's legendary 'Culture Code', a internal yet public guiding philosophy that has been viewed over 3 million times!
Katie shares how HubSpot measures culture + hit a personal note on her passion towards empowering young girls and women in traditionally male dominated workplaces.
Check out culturecode.com & hubspot.com
Follow Katie: @KatieBurkie on Twitter
SEO ain't dead. In fact, it's exciting as it's ever been as SEO becomes more of a creative art and less of a geeky science.
In this SEO special episode, we’ve sourced the very best tips, tools and strategies that anybody can employ to kick Google's butt in 2017.
Visit www.redpandas.com.au/ep42 for full show notes, tips, resources links & more
Interview with serial entrepreneur and founder of Vyper Lead Generation toolkit, Kevin Tang. Visit redpandas.com.au/ep41 for shownotes.
In this expert interview, learn how to leverage social media competitions to generate leads and build a email database.
Kevin shares his key tips on creating competitions that are relevant, compelling and viral as well as tips on leveraging Facebook Ads in conjunction with competitions to truly take competition success to the next level.
Check out http://vyper.io/
Inbound is finally over :( Welcome to our Day 4 Summary & event wrap-up of Inbound 2016!
We talk Alec Baldwin, Rand Fishkin's SEO 2017 predicitions PLUS two very special 3-in-3 interviews.
The first is with UK's leading voice in Content Marketing, Chris Marr, founder of the Content Marketing Academy and Annual conference of the same same. Check TCMA here: https://www.thecontentmarketingacademy.co.uk/
The second is with Iliyana Stareva, Principal Channel Consultant at HubSpot! Hear from someone actually representing the brand that organises Inbound, Iliyana talks to us about 'Inbound PR' plus key things that have worked for her clients in 2016
We'll be back with our regular format for episode 41 to discuss all things digital and inbound marketing!
Welcome to our Day 3 Summary of Inbound 2016! We talk about the single most important factor when it comes to success in life: Grit. Angela Duckworth is a researcher and NY Times Best Selling author of Grit - The Power of Passion and Perseverance.
We also talk about Ross Hudgens epic 'How To Increase Website Traffic by 250,000+ Monthly Visitors' presentation! If you're looking for short-cuts don't listen, if you're looking for a proven long term process that you can start today then definitely check this out.
Catch Ross's slides here: Bit.ly/hub-traffic
Welcome to our Day 2 Summary of Inbound 2016! I discuss key takeaways, insights and strategies from Dharmesh Shah & Brian Halligan, how to be world class in hubspot in 90 days, some controversial thoughts on the keynote.
PLUS, I do a 3-on-3 with Georgie B Thomas, 3 quick questions in 3 minutes with a digital marketing expert!
Welcome a special pop-up of InboundBuzz where I'll be bringing you daily inbound16 quips and #3on3's - 3 questions in 3 minutes with a digital marketing expert!
Today we feature Martin Weinberg, US Director of Marketing at SemRush
Recorded in Boston on 8th November! Most content doesn't get shares and links let alone just shares or just links. In this episode I discuss (5) types of content that gets both shares and links that you're probably not doing enough of. Plus, I review an affordable HubSpot alternative. Is it right for you?
Full show notes, links and tools discussed up on redpandas.com.au/ep36
Interview with Growth Marketer, Derric Haynie!
Derric Haynie went from professional poker player to digital marketing expert in just a few short years. Derric is today a self confessed growth hacker, educator and digital marketing expert.
Hear Derric talk about the difference between growth hacking & growth marketing, growth marketing tools, how he ranked for 'digital marketing agency San Diego and his personal branding tips.
Check out all the links and resources referenced at: www.redpandas.com.au/ep35
One of the first things businesses ask themselves in a slump is are my prices too low? But that can often be counter-intuitive. In this special episode on pricing we talk about clues that your prices are too low and tips on exactly how you should be talking about your prices online. Plus, new Facebook Messenger Destination Ads!
Full show notes, links and tools discussed up on redpandas.com.au/ep34
Interview with George B Thomas! Inbound Marketing Legend.
George B Thomas is a world famous trainer and speaker on inbound marketing & hubspot. Ahead of his exciting session at Inbound16, George B got deep and meaningful on all things Inbound, HubSpot, Video Marketing, personal brand building and empowering employees.
Check out all the links and resources referenced at: www.redpandas.com.au/ep33
What can science tell us about persuasion and the factors involved? Also, I talk about new demographic targeting in AdWords and a tool to help you never run out of things to say on social media again.
Full show notes, links and tools discussed up on redpandas.com.au/ep32
In this episode I interview Head of Growth @ UpContent, Marissa Burdett!
Check out the show notes: www.redpandas.com.au/ep31
UpContent is a content discovery tool that will help you cut through the content noise and reduce the amount of time you spend on discovering and curating content.
Links: http://www.redpandas.com.au/ep9/ https://upcontent.com/ https://twitter.com/upcontent https://twitter.com/MarissaBurdett
According to HubSpot, in 5 years marketing & sales as you know it will no longer exist. When you consider what has happened in the last 5 years, that isn't as farfetched as it sounds. In this episode we discuss the new State of Inbound 2016 report, how marketing managers can build an edge in their careers and new tips in light of new Facebook video ads changes.
Full show notes, links and tools discussed up on redpandas.com.au/ep30
Don't miss this hilarious interview with Jules Lund!
In this episode I chat to Jules Lund, an Australian Celebrity and now Influencer Marketing master. Jules is the founder of Tribe, an app that connects brands and micro influencers together.
Jules share his tips on Influencer Marketing & tips on getting the most out of tribe app for your next viral or influencer marketing campaign.
Check out full show notes & bonus video on Jule Lund losing his trademark blonde locks!: www.redpandas.com.au/ep29
Links: http://tribegroup.co/
Snapchat isn't just for funky B2C businesses, it can be powerful for B2B too. In episode 28 we talk about who Snapchat is right for, creating Snapchat Geo-filters and new Facebook community management tips including autoresponders.
Full show notes, links and tools discussed up on redpandas.com.au/ep28
In this episode I interview director of the biggest Content Markeitng tool on earth, Mr Steve Rayson Director @ BuzzSumo.
Check out the show notes: www.redpandas.com.au/ep27
BuzzSumo has more data on viral content that anyone else. BuzoSumo is a research tool that helps content marketers and publishers create and amplify content marketing.
Links: www.redpandas.com.au/ep27 http://buzzsumo.com/ https://twitter.com/BuzzSumo https://twitter.com/steverayson
Thank you for listening to InboundBuzz! You're listening to episode #26!
For full show notes, links and tools discussed in this episode, visit: redpandas.com.au/ep26
In this episode I interview no other than International Best Seller of the world's most popular marketing book, Mr David Meerman Scott!
Check out the show notes and full transcript of interview: www.redpandas.com.au/ep25
The 'Godfather' of Inbound Marketing talks about what has remained consistent in his books after 10 years, why great content will always there for the taking, the power of personas, real-time marketing and what peeves him off in the industry.
Links: www.redpandas.com.au/ep25 www.davidmeermanscott.com/ http://www.davidmeermanscott.com/books/the-new-rules-of-marketing-and-pr/ https://twitter.com/dmscott
Thank you for listening to InboundBuzz! You're listening to episode #24
For full show notes, diagrams, links and tools discussed in this episode, visit: redpandas.com.au/ep24
In this episode we interview the Head of Social at SEMRush, Olga Andrienko!
Full show notes: www.redpandas.com.au/ep23
https://www.semrush.com/
Visit SEMRush here: http://semrush.com/ Follow Olga on Facebook: https://www.facebook.com/olgandrienko and chat to her directly on https://twitter.com/semrush
Thank you for listening to InboundBuzz! You're listening to episode #22
View full show notes, links and tools: redpandas.com.au/ep22
In this episode we interview the Country Manager of Marchex, Daniel Benton!
http://www.marchex.com/
Full show notes: https://www.redpandas.com.au/ep21
Thank you for listening to InboundBuzz! You're listening to episode #20
View full show notes, links and tools: redpandas.com.au/ep20
In this episode I interview no other than Kipp Bodnar, CMO of HubSpot!
Visit http://www.redpandas.com.au/ep19/ for complete show notes, full transcript & links,
Kipp Bodnar is to Inbound Marketing what Michael Jordan is to Basketball - an inbound legend who knows how to win at Marketing.
We riff on achieving Work / Life balance, staying on top of Digital Marketing, Snapchat, Marketing Attribution, Adblocking, the future of voice search and a whole lot more.
Links: More about Kipp: http://www.hubspot.com/company/management/kipp-bodnar www.flipboard.com www.getpocket.com twitter.com/kippbodnar
Buzz 1: Using Tools as Evergreen Content a. Did you miss Grow With Hubspot? Never fear! Catch the replay here: http://offers.hubspot.com/thank-you/grow-with-hubspot-sydney-livestream b. How to use Tools / Software / Utility as Content. Three key considerations here. c. Good example mentioned by Ryan Bonnici @ Grow event: http://website.grader.com/
Buzz 2: Featured Resource + What marketing tactic do you people hate the most poll? a. Great online community and resource for Digital Marketers: http://inbound.org/ b. Featured Thread 'What Marketing tactic do you hate the most?'A really interesting one that caught my eye was: https://inbound.org/discuss/what-marketing-tactics-do-you-hate-the-most#comment-353356
Buzz 3: Facebook Live Updates, How to Get Great Audio When doing Facebook + More Newsfeed changes! a. Facebook announced even more updates on June 29 re Facebook Live @ VidCon: Two-person remote broadcasts, waitrooms & pre-scheduled broadcasts and MSQRD b. So my advice again is get in early. These things have a big first mover advantage! c. Good audio is very important with Facebook live and if you're more than a few metres away from your subject you will really struggle with audio and unforgiving audiences. d. I suggest getting the affordable Azden WMS-Pro Wireless lavalier system. Listen in to hear how I use it, link to product: http://www.bhphotovideo.com/c/product/1048779-REG/azden_wms_pro_i_wms_pro_i_vhf_wireless_lavalier_handheld.html e. New Facebook algorithm released June 29: Algorithm will be adjusted yet again to favour friends and family over publishers in the newsfeed f. Tips on how to take advantage of the changes g. http://www.theverge.com/2016/6/29/12055124/facebook-news-feed-algorithm-changes
Stay tuned for next week where me and @hubshots are interviewing Kipp Bodnar!
Also don't miss out on our next meetup on '10 Ultimate Lead Generation Hacks'. Will be held on July 19th @ 7pm.
If you're in Sydney book your tickets here: http://aeona.com.au/event/the-10-ultimate-lead-generation-hacks-to-grow-your-business/
In this episode I interview Syed Balkhi, founder of OptinMonster where he talks about generating quality Leads, Conversion Rate Optimisation, 'dirty' pop-ups and a whole lot more.
A big focus of the interview is on OptinMonster, an all-in-one onsite lead generation tool - http://optinmonster.com/. OptinMonster started as a wordpress plugin years ago but now works on any website with just a few small steps.
Syed is a true online entrepreneur and has been featured in Forbes, Wired, Entrepreneur Magazine, Inc and countless other main stream media sites.
Syed's story is also a very inspirational one. Syed arrived in the US as a 12 year old immigrant. Fast forward to today, Syed is the proud founder of a number of seven-figure online businesses - all at the age of 25. I also chat to Syed about his motivations and what drives him.
Links: http://optinmonster.com/ http://awesomemotive.com/ (where you'll find links to some of Syed's projects) http://www.wpbeginner.com/ Syed's personal blog: https://syedbalkhi.com/ https://wordpress.org/plugins/optinmonster/
Like the episode? Let Syed know on the below links:
Social Links: https://twitter.com/syedbalkhi https://twitter.com/optinmonster
Show Notes
(CORRECTION at 21:48 Microsoft NOT Facebook bought LinkedIn for $26.2Bn)
Buzz 1: The day the Internet video finally killed TV & Malcom Turnbull a. Australia is currently in the middle of election season and the final debate was streamed on facebook by news.com.au and made for some very interesting observations and stats indeed. b. Before they started, the intro of the video alone was viewed 700K more than the views of the first two debates got and theirs hadn't even started yet! c. One of the biggest stories was when the opposition leader Bill Shorten hijacking it. This was when he asked people to hit “like” if they wanted a better Broadband Network. The live video was overtaken with a flurry of “thumbs-up” emoticons after his call-out. d. I wouldn't say this is the nail in the coffin for TV but what I will say that is a big of a sign as any that you need to get your video game up and look at out you can use video to promote to and engage with your audiences.
Buzz 2: New mobile and site testing tool a. Google is increasing the weight of the mobile factor in coming months. b. Specifically, Google will be pying increased attention to the speed of your mobile site. c. Free testing tool: www.testmysite.thinkwithgoogle.com d. Key point: Tool is harsh at the moment when it comes to mobile speed. Speed for most sites in the top 10 that are not Google is around 50-70 out of 100
Buzz 3: The State of Lead Capture in 2016 a. State of Lead Capture Survey: https://www.formstack.com/report/lead-capture-2016 b. Understanding the evolution of a lead impacts how you target them: Individual visits your site > fills out a form > populates database > allows for personalisation c. INSIGHT 1: 78% of marketers said they rely on AdWords and SM Ads. d. When it comes to proving ROI 34% of people don't know where to start. e. Recommendation: Setup Goals in Google Analytics. See slidedeck on a Masterclass I did on this topic here: http://www.slideshare.net/MobySiddique/google-analytics-metrics-that-actually-matter and you can watch the recording here: http://aeona.com.au/metrics-that-matter-an-introduction-to-analytics-reporting/ f. Define your CPA and CPL before you begin. Check out last week's podcast for more info on this topic where I spoke about applying this concept to Facebook ads: https://soundcloud.com/inboundbuzz/ep15-facebook-ads-mastery-episode g. INSIGHT 2: I mentioned 78% were using Paid and Social Ads. h. Facebook for B2B: Try targeted campaigns first by running website custom audiences then lookalikes. My advice would be take a very defined and targeted approach i. INSIGHT 3: (5) Key Recommendations to capture more leads j. Consider cutting back on social media ads and focus on other channels k. Invest in CRO. Check out a great all-rounder tool for this, hotjar: https://www.hotjar.com/
Show Notes - Buzz 1: Bing Ads Good News, Bad News a. Bad news is it does not take 15 mins. It took me a good 2-2.5 hours to do this. But the good news is Bings support is excellent! They even remoted into my machine and spent 2hours in total to sort out an issue for a custom just trialing their product. b. Seems like Bing Ads may have trouble importing all ad copies but support is excellent. c. Shout out to Eden from Bing Ads!
Buzz 2: Facebook Save to Facebook Feature for your website a. Ok, let's talk about facebook! b. People will see your content but may not read it right away. It's hard enough getting your content in front of eyeballs but as marketers we also have a consumption problem with our audience. c. Save to Facebook option good tactic to get people to save your article/resource/post for consumption on Facebook later. d. If you head onto their developer resource, you can select what size of 'save to facebook' you want and it will spit out html code for you that you can drop into the html view of any page: https://developers.facebook.com/docs/plugins/save e. If you're on wordpress, recommended plugin: https://wordpress.org/plugins/fb-save-button-for-wp/
Buzz 3: Facebook 20% rule phasing out a. Triggered by a post I saw on Jon Loomer's blog: http://www.jonloomer.com/2016/06/08/facebook-text-rule-ads-change/?inf_contact_key=a49866a b. So what's changed? Well the grid tool is now gone. c. Moving forward your add will be broken into (4) categories based on their text density. These categories are: OK, Low, Medium, High
Buzz 4: Facebook Ad Essentials a. Marketers often treat Facebook Ad like any other type of advertising like AdWords and this can be a problem. b. But FB ads obviously work, they can work extremely well based on their targeting ability and low CPCs c. Pro-tips on the following areas: (1) Budget: i. CPL and CPA: Definition (2) Personas (3) Offer (4) Audiences (5) Facebook Tracking pixel (6) Design (7) CTA (8) Reporting
Buzz 1: Mailchimp vs HubSpot a. Listener question tweeted in: @MobySiddique just about to do first email campaign. For a first timer, which would you recommend: hubspot or mailchimp?- https://twitter.com/TISEC_AU/status/737400660916723712 b. Clementine's business: Home security & surveillance business https://www.alarm.com/au/tisec and https://twitter.com/TISEC_AU
Buzz 2: Hubspot will marry anonymous data once you know their email address a. Thanks to Varun from Hubspot in helping to answer the question! b. Hubspot will marry the anonymous digital activity with the newly created contact profile. This means that once somebody converts, you should be able to see all the actions they took prior to converting
Buzz 3: Bing Advertising a. In the past year, Bing's market share has grown significantly from 7.7% in September to about 11.5% in first quarter of 2016. Reference: http://nimbull.com/blog/state-of-bing-in-australia-q2-2016 b. Bing Advertising AdWords import tool link: http://help.bingads.microsoft.com/apex/index/3/en/51050 c. Test it out! Do it yourself, send it to your agency or speak to RedPandas to help you out :)
Buzz 4: Running Ads in Google Maps a. New announcements at Google Performance Summit, big focus on local search ads particularly Google maps ads: https://searchenginewatch.com/2016/06/03/10-things-you-need-to-know-about-the-new-google-maps-local-search-ads/ b. You can already run ads in google maps on the mobile and desktop version of google maps. c. To do so: enable location extensions for your AdWords account. What that will do is link you adwords account to you google maps listing aka as your google my business account. d. Now when someone is searching for a local business, this will ensure you will come up top. The ad may also feature a call and directions button. e. Particularly useful if you operate in a high density, high competition area f. More features coming soon: In 3-6 months, you'll be able to offer coupons from directly within Google maps. g. Google AdWords blog: https://adwords.blogspot.com.au/
Missed the Google Analytics Masterclass a few weeks back or not in Sydney? Check out the recording courtesy of aeona.com.au - http://aeona.com.au/metrics-that-matter-an-introduction-to-analytics-reporting/
RIP Muhammad Ali, 1942-2016 #thegreatest
Buzz 1: Meeting up at Inbound 2016
a. Going to inbound? http://inbound.com/ Australian contingent looks to be building! More details to come. Email me moby@redpandas.com.au if you're interested in meeting up. It pays to do inbound with someone else. b. Meeting up with Hubshots guys. Coincidentally, great episode this week episode 34: Testing plain text emails vs HTML emails: https://soundcloud.com/hubshots/034-hubspot-crm-workflow
Buzz 2: Reporting Tips
a. Missed our Sydney meetup on Google Analytics? Join 200 Digital Diyer's next time: www.meetup.com/digitaldiyers/ b. Most people fail at reporting because they fail to understand the concept of reporting which is (3) stages: Statistic > Insights > Recommendations c. The power of translating your business goals to analytics. Make sure you understand your goals and have them setup in analytics. d. Goals can be macro goals (leads, sales) or micro goals which are smaller goals people complete in the lead up to bigger goals e.g. ebook download, newsletter signup, pricing page view, store locator usage, watching a key video etc. e. And goals changes, especially micro goals. If has been a while jump into GA this week, see if they are working for starters and think of other macro and micro goals you could be tracking. f. Benchmarking report: Oops! Realised I already covered this in EP 11, good enough to discuss again I guess! This report allows you to compare yourself to the industry you're in. Very insightful.
Buzz 3: Reporting Tools a. Dashboards. Find them in Customization > Import From Gallery b. One of my favourites: 'Content Analysis Dashboard' c. 2nd tool: Reporting Garden http://reportgarden.com/ - Very popular with agencies - Spits out a PDF with good high level data from Google Analytics d. Quill Engage https://www.quillengage.com/ - Amazing time saver, will write an English language report for you! Is surprisingly very good and allows you to spend time on recommendations as opposed to data collection.
Buzz 1: Buyers Journey Content and Pricing on Your Homepage a. Key takeaways from a Buyers Journey Content Marketing workshop I held yesterday. b. What is the buyers journey? It's the research process a prospect goes through in the lead up to a purchase decision, namely the stages are awareness (where they have realised and expressed symptoms of a potential problem or opportunity), consideration (where they now have clearly defined the problem and are researching their options and decision, they've found a solutionc. Great 1-pager pdf on the buyers journey from hubspot https://cdn2.hubspot.net/hub/137828/file-347140697-pdf/docs/the-buyers-journey/hubspot_buyers_journey.pdf d. Attendee question: Should I put prices on my website? My buyers are price sensitive and they always ask so I am a little cautious. e. Answer is yes! Listen to the episode for more on why. It's great for SEO and the way we are all conditioned to purchasing. f. Also catch episode 5 where I discuss pricing as part of the big 5 of content.
Buzz 2. What should you put on your homepage? a. 55% of visitors will spend less than 15 seconds on your site: https://sumome.com/stories/how-heat-maps-work
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What you do: You should ask yourself is the first or second most important thing above the fold? Highly recommend using hotjar which has an integration with hubspot and see where people are actually clicking. Are the popular CTA's above the fold? a. CTAs. TOFU, MOFU & BOFU
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How you do it (but how do it differently) i. Slider banners suck: http://conversionxl.com/dont-use-automatic-image-sliders-or-carousels-ignore-the-fad/
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Cues about your Why or USPs a. You need to talk about what makes you different. Your USPs. This could be processes, it could be tech, it could be people or even just a philosophy to make b. 55% of global online consumers across 60 countries say they are willing to pay more for products and services provided by companies that are committed to positive social and environmental impact, according to a new study by Nielsen. http://www.nielsen.com/us/en/press-room/2014/global-consumers-are-willing-to-put-their-money-where-their-heart-is.html
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Social proof: People want to see that it has been done before i. The best thing you could do it video. Work towards it if you can't get one right away. Something is better than nothing ii. Get quite creative. TSL has an embedded tweet about someone talking about how good Marcus Sheridan's keynotes are. This is next level because it's from another medium https://www.thesaleslion.com/
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Dynamic and updating content like a blog
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Lead Capture tools
Buzz 3. Live chat a. Live chat is an easier path to answer a question in a very short period of time. b. On average if you were to get people to fill out a form, only 1-2% of people will do that. But with live chat, you can get roughly anywhere from 5-18% of visitors leaving their details via live chat! c. Customer satisfaction levels for customer service for live chat are reported as being 73% which the highest for any channel, beating email at 63%. https://www.marketingtechblog.com/live-chat-statistics-infographic/
d. Lead chat: Pay-per-lead and manned by their team e. http://www.leadchat.com?afmc=25 f. When you sign up you give them a FAQs list, you fill out a questionnaire about what you do, any pricing info you want to share, location info etc. g. To see how the LeadChat widget will look on your site, simply type into your browser: http://demo.leadchat.com/[yourwebsiteurl] h. Affiliate link: http://www.leadchat.com?afmc=25
i. Pure chat j. Free trial, great product, aesthetically looks amazing k. Best feature is the analytics. See how many people are on your site, and you can selectively chat with someone based on how long they've spent, what page they are on, you know how many visits they made and what the source of traffic is
Buzz 1: Google Analytics Metrics that Matter a. The Competitor Benchmarking Report compares your website against those in your industry, in your country and with the same daily sessions so it's a fair apples and applies comparison. b. You can benchmark against almost every industry you can think of retail, bakeries, photography, childcare and even something as industrial as fluid management c. The industrial channels report tells you is how sources of traffic are performing compared to essentially your industry and competition for instance organic, direct, paid, referral, social, display and email d. Action item: Check it out yourself and find the channels you need to improve on. e. In Sydney? Join us for a free meetup on Google Analytics Metrics that matter. It's on 24th May 2016 @ 7pm in Surry Hills (Sydney). f. Visit www.aeona.com.au for to reserve your spot + check out the amazing things they do including industry events, have amazing co-working facilities and run a cool digital magazine.
Buzz 2: Personas Done Right a. Not worth doing a content calendar, a social strategy or any type of digital strategy if I haven't gone through the exercise of defining a client's personas. b. Personas are fictional, generalised representations of your ideal customers. Segments with a personality. c. STEP 1: Write down all your personas. Don't worry about how you define a person group. At this stage, just dot down all the groups you can think of. Include what we call the 'negative personas' d. STEP 2: Now start looking to group common groups together and come up with 3-5. e. STEP 3: Build your persona's. f. Recommended template: http://offers.hubspot.com/free-template-creating-buyer-personas g. Listen to show for detailed examples of how to use the template. h. STEP 4: Assign a value of 1-5 in terms of importance to your business for each of the shortlisted personas relative to one another. i. Once you've defined you're personas now as a marketer you can make educated decisions about your Content Marketing Strategy, you know what will interest them on social media and you know what to talk about on your website.
Buzz 3: Voila Norbet a. What it does, is it helps you find the email address of any one online. All you need is their name and company domain. b. https://www.voilanorbert.com/
Welcome to episode 10! Is the show getting any better? Send us your questions and comments for a guaranteed response.
Buzz 1: SoundCloud's Colossal Customer Service Failure a. So what happened was Soundcloud's RSS feed feature, that allows podcasters to essentially submit their podcast to the biggest podcasting service, iTunes, went down, apparently due to maintenance. b. This was poorly communicated and no one knew it was going to be days. c. Lesson 1: If you're going to have an outage manage expectations properly. If it was always going to be a few days, tell people that, give them canned messages they can share with their own audiences and communicate regularly with real updates on what the problem is and how long it's going to take. d. Lesson number 2: Be prepared on all your channels, service board, multiple twitter handles, Facebook e. This was possibly the biggest error on Soundcloud's part. f. Lesson number 3: Apologise, Delight and Apologise. Problems like this are a great marketing opportunity to build trust and advocacy if managed correctly. g. Lesson number 4: Newsjacking and helping people in need. @OmnyApp (a competitor) started tweeting people and offering them one month off a pro plan WHICH is already cheaper and already has a better reputation h. What started happening? Other podcasters started sharing this offer with other podcasters!
Buzz 2: Should I get a marketing degree or qualifications to excel at marketing? a. Depends on whether you want a career in Marketing b. Tools: Smart insights http://smartinsights.com/ c. Lynda.com http://lynda.com d. Conferences: www.inbound.com
Buzz 3: Facebook Live a. Facebook live let's you stream whatever you want to your friends, fans and even facebook group members b. There is evidence Facebook is giving preference to video and especially Facebook Live streams. c. How would you use it? - Behind the scenes: Particularly for events, people love a behind the curtain glimpse so consider that if applicable to you - Stream a live event: What you could do is promote that you will be broadcasting live, give a date and a time and invite people back to view the event LIVE - Introduce a new blog, resource or eBook: You may not get a whole bunch of views with this but if you pick a time when your audience is online (which I talk about again later) this could be good as well as keep in mind the view will be saved on FB and you could always link to the post later. - Do a customer Q&A: Have questions ready and take live questions as well d. How do you get the most out of it? First. Keep in mind it's mobile only so the audio is going to suck. Be sure to do a dry run before the real deal. Get better audio, I use the zoom iq5 and it plugs into the lightening connector - http://www.bhphotovideo.com/c/product/1021109-REG/zoom_ziq5b_ios_lightning_stereo.html Second. Because it's mobile you need to have a strong connection or 4G Third. Tell people ahead of time when you're going to broadcast. Obtain emails and mobile numbers to email and SMS beforehand. Fourth. During the broadcast, ask your viewers to follow you and receive notifications when you go live. Fifth. Broadcast for longer periods of time. Tips from Facebooks: http://www.bhphotovideo.com/c/product/1021109-REG/zoom_ziq5b_ios_lightning_stereo.html Sixth. The longer you broadcast, the more likely people are to discover and invite their friends on Facebook to watch the video. FB recommends that you go live for at least 10 minutes, and you can stay live for up to 90 minutes; https://www.facebook.com/facebookmedia/best-practices/live Seventh. CTAs: give something away by getting their email addresses
10+ Ultimate Content Creation tools used by agencies and pro's.
Visit www.redpandas.com.au/ep9 for complete show notes.
Buzz 1: Content Ideation a. Upcontent - What is it? Content discovery tool that finds content, influencers and relationships between other content topics - https://upcontent.com/ - Pro-tip: push to buffer from here!
b. Keyword.io - What is it? It is a long tail keyword finder - http://keyword.io/ - Keyword io is more persona aligned, it's more directed to the types of questions they are asking themselves, friends and google
c. Google AdWords Keyword planner - Key with keyword planner is using the right filters - Show closely aligned on/off. With it on, 5, off? 319! - Keywords to include "directory" for instance, gave me (2) keywords - Date range, in our example for March 2016 says there was a 20%+ increase in search year on year.
Buzz 2: Content Creation a. Copify - What is it? Content writer sourcing, briefing and management platform - https://au.copify.com - 500 word articles from $48, 800 word articles around $64.00 - Some pro tips i. There are no shortcuts when it comes to content so you will still need to spending time on a brief and time cleaning it up. ii. Go longer, there is evidence to suggest longer articles will get more shares. Not simply for being longer with more fluff but longer with more value. iii. Semantic search too from an SEO perspective, longer articles will allow you to naturally cover more associated or related topics that could be a positive flag for Google and that other random one, Bing..
b. Article Writers - Australian based article writing agency (good excuse rate for our US listeners!) - More high touch and account management based. - So check them out www.articlewriters.com.au/ speak to Leonie and drop my name for a good offer!
c. Google Docs spreadsheet calendar - Powerful content project management tool for tracking and stakeholder management. - Google "content calendar google docs template" - Pro-tip: you can right-click in a cell and select insert comment and that creates a sort of flag the next user has to accept to remove
Buzz 3: Content Distribution a. Outbrain - What is it? Outbrain is like the display network but for content. - There is very little configuration you can do apart from budget, location and tagging URLs so you see them in GA but you can split test titles which is pretty useful - www.outbrain.com also https://www.taboola.com/
b. Facebook - Highly overlooked. FB is getting harder to crack with all the noise on it now but it still works. If you can promote a piece of value or entertaining content it will do better than your competitors brand ads
c. Google Remarketing: - The idea here is someone visits your site, they are now brand familiar and hopefully know a little bit more about what you do but say they've now left without converting. - Ease them back into your brand by promoting some content. Guides and resources work very well here but a decent entertaining or valuable article good work well too.
d. SocialOomph - What is it? Allows you to create a “content bank” and have content shared on a random rotation on an ongoing basis. - You create a “content bucket” and upload tweets into it. - Then SocialOomph will randomly pick a piece of content from that bucket and share it according to a frequency that you define. - You can create many different content buckets. For example, you might have one on parenting tips that shares a tip a week, you could have one for curated content, another for your created content (which you might want to push twice a week) - This way your Twitter account will keep growing and carry on sending traffic to your site – even when you’re not actively using it. - https://www.socialoomph.com/
Buzz 1: Are you a vitamin or a pain killer? a. New project by Brent Claremont called 'Inbound internship'. A pliot program that matches students and junior marketers with inbound marketing agencies. b. Great example of a pain killer that solves a dual sided problem.. c. If you know someone who could benefit from an 'Inbound Internship' be from an agency, educational provider or student side, contact Brent on @Brentc27
Buzz 2: How do you promote a blog and what tactics can you use? a. Question asked: For blog entries how would you promote? What are your recommendations on how you would promote them? I haven't seen a lot of companies that promote on SEM, have you seen companies that do that with success? b. Apply the concept or Owned, Earned and Paid media. Source: http://www.forbes.com/sites/danielnewman/2014/12/03/the-role-of-paid-owned-and-earned-media-in-your-marketing-strategy/#7351a8c511d3 c. You need a supplement your efforts with paid promotion and it doesn't have to be a lot it does need to be consistent and dictated by logic. d. Use a Content Mix rule after your define your personas in preparation to building a calendar e.g. a 3-2-1-1 rule: 3 lifestyle piece of content e.g. 5 apps for personal trainers, 2 TOF career related pieces of content e.g. How much does a marketing graduate earn, 1 campus life article, 1 MOF of content like an ebook e.g. 5 things you need to know about online learning. e. The key is to try what works and focus on the pieces that will be most interesting to your personas or valuable first. f. The other paid tactic, use content in your remarketing efforts. Remarket with content with an ebook or a guide, will help elevate your brand in the persona's consideration set. g. Adopt the basics: Push every piece of content on every medium 3 times. Use a different angle or quote each time.
- Buzz 3: Listener question 'How do I increased my engaged subscriber following' a. Jessica Santosa from http://www.jessica-santosa.com/ fame asks:
Hey Moby, happy Monday! I'd love to know how to increase my ENGAGED subscriber following. I've seen hundreds of articles about quantitative growth but it means nothing if they don't convert into customers or repeat customers at that.
In this case, I have a few readers who email me and engage with me, which is SO much more valuable than people who just subscriber and don't even open the email
b. The focal part of the answer rests in understanding the inbound marketing funnel: http://www.hubspot.com/inbound-marketing c. See methodology graphic that demonstrates the Attract, Convert, Close and Delight funnel with key tactics at each stage. d. For instance at the attract stage you're using SEO, blogging, SM, relationships, mobile optimization. The idea is attract your targeted persona well before they are looking to buy something or realise a latent need to buy something. So to attract, you need to pull them in with something they will love or value. e. Convert stage: objective is to convert visitors to leads. Here you need to develop and think about: f. CTA's: Channeling Sam: "Once we find prospects what sort of CTAs are we going to use to engage them, how are we going to generate the conversation and it is just a conversation, it's not an application, oh they know about us oh now they are paying for a course" g. Send personalised emails (hear examples in the podcast). Make them personalised, question led. h. Use Forms and Landing Pages. Go back to a popular post, turn that into a download be it a guide or a checklist. Create a landing page and ask for 3 fields for instance e.g. Name, Email and an engagement lead question e.g. "How do you deal with negative emotions? " i. Featured tool to get creative and fun with call-to-actions and engagement via Apestar app. Allows you to embed interactive cards where you can ask take quizes, polls, create personality tests so you can start building a profile for your audience : http://apester.com/
Show Notes
Buzz 1: Dan Lyons new book, Disrupted a. What we can learn from Hubspot's response to a very public joust with Dan Lyon's apparent attack on Hubspot and their methodology. b. 4,000 word excerpt from Dan Lyon's book: http://fortune.com/disrupted-excerpt-hubspot-startup-dan-lyons/ c. Dharmesh Shah's personal LinkedIn response to Dan: https://www.linkedin.com/pulse/undisrupted-hubspots-reflections-disrupted-dan-lyons-dharmesh-shah d. Classy, professional and lot marketers can learn from a PR perspective.
Buzz 2: How to make Remarketing Profitable a. Visitors who are retargeted are 70% more likely to convert on your website - research by Comscore who also found retargeted ads lead to a 7-10x increase in branded search traffic after 4 weeks of retargeted ads exposure. Source: http://www.digitalinformationworld.com/2014/09/infographic-retargeting-advertising-statistics.html b. What is remarketing: It allows you to position ads in front of defined audiences that have previously visited your website - as they browse elsewhere around the internet. c. The biggest network is GDN, reaches 90% of all internet users. d. Tip: Just Get started. You must have a minimum of 100 active visitors or users within the last 30 days for your ads to show; lists targeting Google search must have a minimum of 1,000 active visitors or users. Source: https://support.google.com/adwords/answer/2472738?hl=en> e. Tip: 3-4 sizes account for 80% of impression share: http://blog.netpeak.us/google-adwords-banners-what-are-the-most-effective-ad-sizes/ f. Categorise your ads. Great resource from Adroll, page 12: https://www.adroll.com/en-NZ/resources/guides-and-reports/20150730-performance-marketers-guide-retargeting-part-i/view/en-NZ § 1. All visitors. This is your broadest segment, and will include everyone who visits your homepage. § 2. Product. Set up product segments for users who have looked at a specific page, product, or piece of content. § 3. Cart segment. Cart segments capture high-intent users who made it to your checkout page, but didn’t convert. For B2B companies, this could be people who landed on a free trial page, but never filled in their information. § 4. Conversion segment. Finally, create a conversion segment to identify users who already converted. You can then exclude them from retargeting campaigns, or create new loyalty campaigns to encourage repeat purchasing. g. Some final considerations on creating ad creative that converts: i. CTA vs stage in buyer's funnel ii. Keep in context what they already know iii. Have a different creative for different lists iv. Auto-tagging in google but don't auto-tag in HS, issues with data visibility in terms of campaigns/ads that worked.
Show Notes, Recorded Monday 11th April, 2016
Buzz 1: What types of content gets shared - Insights from the "B2C & B2B Content Lessons from 175,000 posts" a. Resource: http://offers.hubspot.com/b2b-vs-b2c-content-lessons b. 2 million blog posts are written each day, so how on earth are you supposed to stand out? c. Average shares for B2C content were higher, no surprises there and this figure was 114 for B2c and 68.5 for B2B.. but the median was higher for B2B at 22 vs 17 for B2C d. Entertaining Content works best on FB, some key best practices e. Habit posts work well on LinkedIn f. Most shared phrases from 1 million articles g. When it comes to b2b content, look to empower and educate your prospect because as the report states "the aim of a b2b company in many ways is to make their buyer look like a hero inside their organisation"
Buzz 2: New Inbound Sales Certification a. The free course by HS is a series of 5 videos followed by a 60 question test you have to pass at 75% b. The whole context around the inbound sales process is buyers now have all the information at their fingertips. Where it was the salesperson's job's to inform and educate that is no longer the case. If the salesperson cannot add value beyond the information the buyer can find on their own, the buyer has no reason to engage with the salesperson
Buzz 3: Selling when you're not a natural salesperson a. 42% of sales people describe prospecting as the hardest part of sales - so what about marketers, business owners, entrepreneurs and freelancers? b. Here's a process: a. Define your buyer profile and personas b. Identify Problems: Be a pain killer not a vitamin. To do that you need to find a problem to be a pain killer for. c. Answer those problems and execute consistency across touch points: I think what comes with that is the elevator pitch which you can use across different touch points.
Show Notes
Recorded: Sunday 3rd April, 2016
Buzz 1: Average traffic sources comparison for B2B & B2C - http://research.hubspot.com/reports/average-traffic-sources-for-websites-benchmarks-from-15k-hubspot-customers - Hubspot generates a lot of data and they do a lot of research to continually develop their product and help marketers with data-backed insights. - In this study, they looked at the traffic sources of 15,000 B2B and B2C sites & created website visit benchmarks across business type b2b/b2c, employee size, region, and industry. - Hubspot websites do better than your average site so this is GOOD benchmarked data. - Insight one: The Proportion of visits from each source by company type was almost identical for B2B and B2C. This proves there is no fundamental difference - People are people, market to them as people. Yes the sources bring same amounts of traffic but at the execution level your tactics will be different. - Insight 2: Proportion of visits from each source by industry - Gives a great idea of source/channel saturation, what other sites in your industry are doing and where you can pick up your game.
Buzz 2: SMS Marketing - According to Frost & Sullivan. The open rate for SMS is 97%. That's like extreme high distinction - Use CRM and clever workflows to deliver highly customised SMS that will have cut-through - Example given: Use email/paid media to promote a brochure > send an automated text sent 24 hours later offering a free consultation personalised with person's name, product of interest and salesperson's name. - Tools used: Hubspot CRM http://www.hubspot.com/products/crm, zapier to integrate, see use cases here: https://zapier.com/zapbook/ and twilio to send the SMS https://www.twilio.com/ - Example SMS: Hello {{First Name}}, thanks for downloading a course guide, if you're interested in a free course consultation, let us know when is the best time to call, please reply back with MORNING, LUNCH or LATE AFTERNOON. If you made a mistake, reply NO, thanks, {{HubSpot Owner}}
Buzz 3: Listener Questions - Question 1: Do I specialise or go one-stop shop? - Question 2: How to go about seeking partnerships with marketing/social media agencies. Do I simply ask for a meeting?
Welcome to episode 4 of InboundBuzz: Video Marketing & Untapped Opportunities
Recorded: Monday 28th of March 2016.
Buzz 1: New Hubspot email certification coming out in May - Pre-register for the free email certification and be notified when it is officially released in May: http://academy.hubspot.com/email-marketing-course
Buzz 2: Video Marketing & the untapped opportunity - Video is one of the very few anomalies that we know to be proven to be extremely powerful but is under-utilised by marketers, especially by B2B marketers. - Video can communicate your entire value in a short amount of time, 1 minute of video = 1.8 million words (source: https://www.brighttalk.com/webcast/1166/196225). - Shoppers who view video are 1.81X more likely to purchase than non-viewers (http://blog.hubspot.com/marketing/visual-content-marketing-strategy) - Your job on video is to: instruct, educate or entertain and video is the ideal medium to capture your personas attention and can generate engagement with your brand. - Integrating video into the mix: i. Content Videos: If you don't show it, it doesn't exist. If you're getting a question often you need to address it via video. ii. I've spoken about hub and spoke content and taking content you already have and re-purposing it into video form. iii. Even if you can afford to pay someone else, I still recommend getting a camera, tripod and audio setup so you can turn around your own videos very quickly when you need to. - Turn your team into stars - Every major service or page should have video - Explainer videos: Talking Heads, storytelling, animated or monologue - Tools: Animated Explainer videos use powtunes. ii. Wistia: Measure if someone watched, how much you watched if you watched a section
Buzz 3 Listener Question: Omni-channel marketing - Peter from LW Reid asks: Talk about Omni channel marketing & how can it be linked to consumer behavior - Linking the two, a seamless experience for every touch point and the consumer behaviour decision making process is not a question of why but how - A new study released by Adobe just last week found that 66 percent of device owners get frustrated when content is not synchronized across devices (source: http://www.adweek.com/socialtimes/report-millennials-most-likely-to-change-retailers-after-poor-social-customer-service-experience/634352) - Develop a customer blueprint: Map out physically on a board the entire journey someone takes from being a stranger, to asking questions to customer onboarding, to post sales etc, are the front stage and backstage activities aligned? - CRM is key where every touch point and interaction is saved. Integrates with live chat, can tell you whether they responded to an ad what their preferences are, who are all the people they've ever spoke to,p ut in custom info like the pricing tier they are on etc
Welcome to episode 3 of InboundBuzz: Content Marketing that actually works
Recorded: Sunday 20th of March 2016.
Opening Buzz: I was interviewed @ the Sydney Hubspot User Group. I share questions and concerns from the audience. Find one in a city near you for amazing insights into inbound marketing and hubspot features, announcements.
Shout out to my mates @ Hubspot: Kaitlin, Derek!
HUG audience questions I answer: i. I'm really busy and am a one man band, I do everything and creating content is extremely challenging ii. We've been using hubspot and writing content for 12 months with a lot of success but now find our articles repeating themselves iii. Do you still use outbound methods in conjunction with inbound methods e.g. content offers etc
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Content Anchors a. Writing 500 word blog posts weekly won't cut it anymore and unless your already ranking very well and have a bit of a following you will struggle to create cut through content. b. Firstly you need long form and short form content. c. The idea of CA is they are long form, very long form bits of content where you aim to build one-of-a-kind exhaustive resource on a topic better than any other site. The idea is to think of these anchors as pillar of content that support your site d. A discussion on how you can do this yourself.
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The Big 5 Content Topics you need to be writing about: i. Cost questions ii. Problems and issues of your product: address the elephant in the room. iii. Vs or Comparisons iv. Reviews: If you sell something review it! Companies don't write reviews often! v. Best: Everyone wants the best. Are you good enough to talk about? e. Address these first. It may force you to write about stuff your not used to but do it! It works!
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Featured tool/resource this week is Buzzsumo: a. BuzzSumo is a helpful search tool that tracks content on all social networking sites and ranks them based on the number of shares on Facebook, Twitter, LinkedIn, Google+, and Pinterest. It monitors content by topic or user and uses an advanced search engine to deliver accurate results.
Welcome to Episode 2 of Inbound Buzz: Email Marketing Best Practice in 2016
Recorded: Sunday 13 March 2016
Opening Buzz: Email marketing is still the best channel for ROI & McKinsey estimates email is 40 times more effective at acquiring new customers than Facebook or Twitter. Source: http://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/why-marketers-should-keep-sending-you-emails
Thanks to all attendees at our latest meetup where we covered "How to create a Digital Marketing Strategy" Download framework and presentation free: http://www.slideshare.net/MobySiddique/how-to-create-a-digital-marketing-strategy-in-2016-digital-diyers-meetup
- Types of emails you need to be running:
The SONEET email checklist:
S - "Sell" emails in response to bottom funnel content such brochure, directory download. Send them a email with a copy of that download with 3-5 things they should know about you i.e. USPs
O - "Offer" emails, emails in response to downloads such as eBook, tips, guide, white papers. Send them the offer again. This means you need to think about having utility content and don't just give it away for free. Give before you take. Share valuable info first to prove your value to your recipients
N - "Newsletter": Keep them simple and start with content you are already producing e.g. wraps ups. You could have 1 written article or 1 written, 1 shared and 1 tip for example.
Make the content valuable for the audience, specifically, your personas. Personalisation is great and should eventually come but you need to start with a general content stream first.
Set the expectation of frequency and what content will be featured at point of sign-up. Expectation can be on signup or email confirmation or both
Open rate is highest when companies send two emails per month
E - "Entrance", new client welcome emails.
E - "Enquiries", have automated emails that share something about what you do
T - "Transactional & Traditional" - Transactional refer to Shipping notifications, password resets, receipts etc, review these. Take traditional emails up a notch. Use sidekick to track email opens. Expand signatures with text lines to things you want to focus on e.g. sales, downloads, ebook, your blog
- Email Tips: Personalisation
Including a name in the subject line boosted open rates by 29.3%. Transaction rates were 49% higher (0.09% compared to 0.06%) and revenue per email was 73% higher ($0.15 compared to $0.08) with personalisation, according to Experian. Source: https://www.marketingsherpa.com/article/chart/personal-subject-lines
You can only personalise if you ask for the data, start with name - https://www.marketingsherpa.com/article/chart/personal-subject-lines
- Email: Mobile About 53% of emails are opened on mobile devices. Source: https://www.campaignmonitor.com/resources/guides/email-marketing-new-rules/
The days of multi columns are gone. Make them responsive and keep them simple. Have (2) CTA's. Try making them diff e.g. one a button and one a hyperlink
Visit www.reallygoodemails.com by mailchimp for inspiration
Have plain text versions and check them!
- Emails: Best time to send
11am Monday through to Saturday and Sunday night @ 9pm are the best times to send emails for optimal open rates - according to HubSpot
Test subject lines, CTA's, images, times
Welcome to the very first episode of Inbound Buzz!
Recorded Monday 7th March, 2016
Opening Buzz: Did you by the time someone calls, they have already made 60% of their purchase decision before even talking to you? Find out how inbound marketing can help and more on today's episode of inbound buzz..
Featured Buzz: Digital Marketing Strategy With the excitement of the new year finally wearing off, it's important you keep sight of all the great Digital Marketing tactics you wanted to execute this year. The key? Making a plan and keeping track. Co-incidentally, our upcoming meetup Wednesday night 9/3/16 @ 7pm in Sydney will be covering 'How to create a Digital Strategy'. It's going to epic and it's FREE! Register here or join the meetup - http://www.meetup.com/digitaldiyers/events/229077273/
Featured Buzz: What is Inbound Marketing? Inbound marketers such as myself have broken marketing into two types. i. Traditional: Push marketing, cold calling, cold emailing, advertising without context, very presumptive. ii. Inbound as a philosophy: The core idea of inbound marketing is educating the buyer through the stages of the decision making process; I have a problem, search for info, eval of alternatives, purchase and post purchase.
60% of the purchasing decision is already made by the time somone calls you. Source - http://www.slideshare.net/HubSpot/taking-your-sales-process-inbound (slide 65). It is our job as marketers and business ownerswho call have already made a decision (verify stat and source). It's our job to own the conversation.
Hubspot or Marketing Automation is what enables you to do inbound marketing.
Featured Buzz: The ‘Hub & Spoke’ Model. You should spend at least as much time distributing and promoting your content as it took you to create it. Think about the Hub & Spoke model for both previous content creation efforts and future ones.
Featured Buzz: The Best Time to Post on Social Media Buzzsumo drew insights from 1Bn facebook posts from 3 million pages (http://www.slideshare.net/buzzsumo/how-to-improve-facebook-engagement-insights-from-1bn-posts)
Key Findings: - The best time to post is between 10pm and 12am of your audience's local time. - The best day to post is Sunday - Sunday night is a great time to post
Tips: - Get into the habit of scheduling posts. Hubspot has this inbuilt. We also use Hootsuite for clients who don’t use Hubspot. Facebook post tips: - Questions and images - Short posts - Directly embedding videos get 6x interaction. This is due to seamless features like auto-play and the fact Facebook and Google are often competitors! - Posts without hashtags get less interaction than posts with hashtags. BUT take this rule lightly. If you use hashtags use those are already have traction. Events and expos are always good to take advantage as a topical issues e.g. political spills!
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Have feedback or digital marketing questions? Visit www.inboundbuzz.com.au for more detailed show notes. Or tweet Moby @MobySiddique
In Sydney? Join the Digital DIY community: http://www.meetup.com/digitaldiyers/
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See you next week!