Paths in Marketing: Recent Episodes
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I had a great “Paths in Marketing” conversation with Jeff Perkins, who is the Senior Manager of Customer Marketing for AutoTrader.com. Jeff has been with AutoTrader for four years and has had the opportunity to do a range of creative … Continue reading →
I had a great “Paths in Marketing” conversation with Kate Keib, who is the Director of Digital Marketing for the 11Alive Network. Kate has been with 11Alive for more than 10 years and has seen it grow from a TV … Continue reading →
Last week, I had the opportunity to conduct 21 different interviews with people who were interested in joining our organization. In order to be able to compare each across the 21 interviews, I asked them all the same 10 questions. … Continue reading →
Since the start to the year has included many late work nights, I haven’t been able to get my own interviews up and running this year. I decided that until I can get mine ramped up again (which should be … Continue reading →
Thank you to all who recently subscribed to the blog. I hope you’ve had a chance to listen to some of the interviews that have already been posted. For those of you in the Atlanta area, you know that the … Continue reading →
I had a great “Paths in Marketing” conversation with Senour Reed, who is the Director of Marketing for Jabian Consulting, which is an Atlanta-based consulting firm. Whereas my first two interviewees marketed to a large global audience, Senour shares how he approaches … Continue reading →
This “Paths in Marketing” conversation with Sue Otten from AGCO really highlights how a company has to understand its specific brands and the profile of its target audience. She discusses the challenges of marketing in a global economy, not only … Continue reading →
Friday, I had a great “Paths in Marketing” conversation with Kathryn Kelly from Discovery Communications. Kathryn is a former DECA member who is now the Vice President of Media & Marketing for Discovery Digital Media. In this interview, she discusses … Continue reading →
This blog is designed to give marketing students insights about what a career in marketing could look like and let them hear how a range of marketing leaders are addressing the marketing challenges of today.