greggs eggs: Recent Episodes
greggs eggs
it’s harder than ever for emerging brands…. and in my not normal jacked up observatory opinion? it feels like there’s just too much and too many and no matter what category or industry you play in ? too many suppliers, too many skus, too many retailers, too many shelves, too much product and too many middle men......
since i’m in a kind of bizzaro world mood today? why not talk about an egg that has been rolling around in my head that i like to call “the one wrong question syndrome” put some air quotes around that baby…..”one wrong question”
a goofball reminds you to keep your business in balance no matter what mother nature throws at you, act back. one very hard lesson learned in a past life is the thing about a weather dependent businesses is once a bad day has passed and you missed your number? you missed it and it’s probably not coming back
here’s the punch line up front to get ahead on planet earth most people have to work their asses off and that’s the real risk to get to the reward you’re full tilt boogie all the time baby 24/7/365 you are maxed out and we call that being duct taped to the side of an indy car
it’s time for a story wrapped around a business proverb the place was telluride ski area…. the proverb was…… money flows downhill and shit flows up hill....
walk a natural foods trade show floor like expowest for a few days and if you’re awake and aware while in the aisles, at the end of it all? you should be able to make a list of the food categories that could be referred to as fd? btw...some weird video of the fd categories here: https://www.youtube.com/watch?v=_Vlu4NhvkjQ
trade shows .....let me count the ways i love you. here's three reasons why you should go to the good ones! also...me likie expo west!
wish humanoids would spend a few minutes each day thinking about being a 7 yr old. you can drop in and out of this lovely state when you want to It’s a wonderful place of creative kidly-ness, where you exist in exploring….even without encouragement
the mark of a master bullshitter is making up their own truth in their own head they always bullshit themselves first..... these are the most dangerous bullshitters… as they have bought their own koolaid, mixed it up and drank the whole smiling pitcher in one sitting right in front of you
this week it's a two parter about lessons from two very wise but different masters i've met along the way.
luckily I don’t have 99 problems instead I have 999 course corrections…..every day i’m trying to get 999 things right every single day while navigating this planet to simply fit in
up front...have to admit this one is a freak show......how to open and close your skin pores to observe instead of absorb!
i don't like three words...innovation, passion or pivot. this one is not suitable for work as i use the 'f' word multiple times. please don't make me mad like mr. t.
confession….i never got my mba bless me father for I have sinned not a good enough student too distracted with other cool stuff but i was lucky enough to pick up a street phd along the way
if you're an emerging food brand...probably the only marketing program you gots is to gets down on the ground.
p.s. all names in this episode have been changed to protect the guilty.....
sometimes you just gotta take some time away for your sanity and do stuff that forces you to forget all those other responsibilities we call this an “eat, sleep, blank” vacation
sometimes you just gotta take the backpack off no matter how difficult you may think it will be.....
everyone needs an ass kicking machine in their office to confirm your wtf convictions..... ::))
many decades ago i decided to live by these three rules and one of them contains the word "asshole". enough said... ::))
everyday there's a shit sandwich waiting for you on your desk but don't worry you can control it's size, taste and color!
if you're headed to expo west here's a few show tips to make your trip more productive and more fun.....
the next time you're in a meeting and someone says "it's cool"....get ready because it's probably not cool