Digital Marketing: Recent Episodes
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CSS helps you to properly structure your website pages with respect to font size and other factors. Due to ignorance or confusion, some users block CSS files. This may prevent Google from indexing your website as it may not be able to read your content well if you block CSS.
As per Google’s instructions you are not supposed to block CSS. You are not supposed to block Java Scripts unnecessarily. If you do that it may hamper your indexing and it will definitely impact your ranking. This may happen by mistake as your webmaster did it or you did it by mistake.
You can know this with the help of Google Webmaster tools. You can also check Robots while to see whether you have blocked CSS files. If yes, you can easily undo by removing the CSS filed from the blocked file folder.
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In this episode by Supramind Solutions, Hrishikesh, the digital marketing expert, questions Rohit Vedantwar about the need for a responsive website. As the data has got cheaper and smartphones efficient, the people have started using their phones to surf and explore.
Responsive websites are important due to multiple reasons. Rohit Vedantwar shares two of the important reasons that need to be considered. The first is the user experience as many people today surf internet using mobile phones. Today, 65-70% of people surf the internet using their smartphones or tablets. If you do not make your website responsive, you are losing the major chunk of users.
If you want to rank higher in Google, it prefers websites that are responsive. If your website does not rank high in Google, it won’t get the visibility it should have got. That will affect your business too. That is why it is vital to have a responsive website.
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Rushikesh interviews Rohit Vedantwar and tries to find out how to use Google Business Listings for NGOs and non-profit organizations.
How NGOs can use Google Business Listings. Google prioritizes local business listings a lot. A lot of people give this a priority. It is one of the easiest ways to rank your business on Google.
Create your free account and enter all relevant information. Make sure you use the right keywords in the right density. Select the right category and keyword. Optimize the listing and add multiple locations. You can do this using a single Google My Business account.
You don’t need a website but if you have one, include it in the listing. Add your phone numbers. You can add reviews of people who have benefited from the NGO. It is natural to increase leads. Ensure that you optimize well. It is a free option so you should definitely try.
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Keywords are required to rank higher on Google or any other search engines. Overuse of keywords or keyword stuffing is done by some. This is a bad approach. User experience is greatly hampered. Google understands the intentions of webmasters. If pages excessively repeat keywords, it will impact ranking negatively. Rectify this mistake immediately.
How to figure out whether your website is overoptimized?
Simply search for your source code and see how many times your keyword has been repeated. There is another tool, screening frog, that will help you notice keyword stuffing. You can run multiple searches up to 500 pages.
Solution is:
You must use variations of the keyword in the website. It might take longer but the website will rank for many different keywords. The website does not look spammy. It becomes user-friendly too. Go for keywords that are closely related. You may use the variations in title, description, content, meta description, image description etc.
For more info/queries, Contact Us At - +91 8655163222, +91 82 68 757047. You can email us on contact@supramind.com or Visit - https://www.supramind.com/