Ready. Aim. Empire.: Recent Episodes

Lise Kuecker

Imagine having a clear, concise, frighteningly- accurate picture of where your business is financially—and most importantly—where you need to go to grow. CUE: DOORS OPENING, SALES RINGING. No matter where your business is currently, we’ve got inspiration + information tailored to your exact stage so that you know where you need to go and what you need to do to dream—and take action—in bigger, bolder ways.

Y'all,

Two industry leaders I'm absolutely fascinated by – Jennifer Williams, founder of Physique 57 (one of the best barre brands in the world), and Jack Thomas, creator of The Fit Guide (the gold standard for fitness excellence, like the Michelin Star guide for our industry). They're both revolutionizing how we think about hospitality in boutique fitness!

Tune in to our new series of conversations with amazing industry leaders: Episode 661: The Big Picture with Lise Kuecker, Jennifer Williams of Physique 57, and Jack Thomas of The Fit Guide.

● Building boutique from scratch: Jennifer started Physique 57 in 2005 when boutique studios didn't exist - told architects she wanted it to feel "like coming to my house to work out"

● Hospitality over amenities: Their most successful studio had wear and tear but sold the most memberships because of warm feeling and community - proves it's about connection, not expensive finishes

● Two types of training: What to teach (mechanics for safety) vs. how to teach (hospitality that brings people back) - "you can tell people to do 10 jumping jacks one way, or another way"

● Sales as service: Reframing sales from pushy to helpful - like a washing machine store, clients need guidance to find what's right for them, not to be left to figure it out alone

● The Fit Guide standards: 250 metrics evaluating every element of the member journey - only 90%+ scores earn five stars, representing the top 1-2% of the industry

● Modality gaps revealed: Yoga scored lowest across all seven cities (guru mentality putting teacher at center), while barre scored highest (natural teaching opportunities)

● Gratitude mindset: "We're just so grateful that you're here" - understanding everything clients go through just to show up for class creates servant leadership culture

Check out how both Physique 57 and The Fit Guide are elevating standards across our industry. The opportunities are massive when we focus on hospitality - and Jennifer's right, "the hero of the story is the client."

Catch you there, Lise

PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!

www.studiogrow.co www.linkedin.com/company/studio-growco/

Y'all,

when someone tells me they can measure my body composition with just my phone camera, I'll admit I was skeptical. But after sitting down with Jason Moore (founder of Ren) and the fabulous data nerd herself, Deborah Roko, I'm convinced we're looking at the future of fitness coaching. And it's arriving faster than you think.

These two are solving the biggest pain point in our industry: what happens during those 163 hours when your clients aren't in your studio.

● Camera magic: Independently validated technology that measures body fat percentage, lean mass, and muscle distribution using just your smartphone - no more $12K DEXA scans or InBody machines

● AI coaching clones: Coaches can literally train their own AI that texts with clients twice daily, providing 24/7 guidance without burning out the human coach

● HRV mastery: Real-time biofeedback through heart rate variability that predicts recovery, stress, and aerobic fitness - plus instant meditation feedback through breath control

● VO2 max breakthrough: Get accurate VO2 max readings through a week of one-minute daily finger scans on your phone camera - no more grueling treadmill testing

● Enterprise scaling: Working with big studio chains to create on-brand AI coaches that embody company values and training philosophy across all locations

● Coach empowerment: 11 years of development focused on making coaches better, not replacing them - Jason's trained 3,000+ coaches as an accredited instructor with NASM, NSCA, and ACSM

● Glucose revolution: Coming soon - blood glucose monitoring through camera technology

● Data integration: Connects with all major wearables to create holistic health pictures that actually guide meaningful action

Jason's background as both a software engineer AND a coach gives him the rare ability to understand what coaches actually need versus what tech companies think they need. The result? Technology that amplifies human coaching instead of trying to replace it.

This isn't about replacing the human connection - it's about giving your clients the guidance they're craving when you can't be there, while giving you back your sanity. Because being a coach means wearing every hat from therapist to cheerleader to sales rep, and burnout is inevitable without better tools.

Catch you there,

Lise

PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!

www.studiogrow.co www.linkedin.com/company/studio-growco/

Y'all,

when you've been in this industry as long as I have, you can feel the big shifts coming. But even I wasn't prepared for the Pilates explosion we're witnessing right now. It's unlike anything we've seen before, and if you're not paying attention, you're missing the boat on the biggest opportunity in boutique fitness.

Tune in to our new series of conversations with amazing industry leaders: Episode 663: The Pilates Explosion - Global Growth with STOTT Pilates' Beth Gibbs-Bartel.

● Education empire: STOTT Pilates has trained 80,000+ instructors across 100 countries with unmatched anatomical focus ● Asia domination: unprecedented growth in China, Middle East, and APAC regions driving global expansion ● Reformer revolution: studios shifting from 6-machine comprehensive setups to 20+ reformer-only concepts ● Know your limits: instructors finding their sweet spot for class sizes (hint: it's probably around 16 max) ● Chair emergence: stability chair group classes becoming the next big trend, especially in innovative markets like Australia ● Silver surge: aging population will drive return to privates and semi-privates as boomers seek personalized attention ● Social media catalyst: TikTok trends directly correlating to studio boom 3-6 months later ● Content creation: new facilities incorporating influencer and content spaces into studio design

Whether you're thinking about adding Pilates to your offerings or you're already in the space, Beth's insights on global trends, equipment evolution, and the future of Pilates education will help you ride this wave instead of getting swept away by it. And meet Beth (who's about to take her own company's certification!), after you hear from her in Episode 663.

Catch you there, Lise

PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!

www.studiogrow.co www.linkedin.com/company/studio-growco/

Y'all, For boutique fitness studio owners, scaling from a single location to a multi-club empire while maintaining premium standards seems impossible. But what if you could learn from someone who's done exactly that? Meet Rob Beal, Fitness Director at Third Space, who's helped grow them from 4 to 13 premium clubs across London and built the highest-valued fitness concept per square foot worldwide. Tune in to our new series of conversations with amazing industry leaders: Episode 662: Building Premium Fitness Empire - Lessons from Third Space London. ● Own your IP: keeping all training, programs and instructors in-house instead of outsourcing to freelancers ● Pilates leads the pack: Reformer Pilates is their #1 performing modality, now in 10 of 13 clubs ● Strength over HIIT: consumer demand has shifted from high-intensity to strength-focused programming ● Recovery revolution: spa, wellness and recovery services are essential for premium positioning ● Data-driven future: integrating wearable tech data and AI to enhance personal training ● Medical integration: longevity services and preventive health will dominate premium fitness ● Culture through growth: moving star performers to new locations to maintain standards and mentorship Whether you're planning your second location or dreaming of a fitness empire, Rob's insights on team development, real estate strategy, and staying ahead of consumer trends will reshape how you think about growth. And meet Rob (who's about to become a dad!), after you hear from him in Episode 662 Catch you there, Lise PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/

One brand I’m so excited to watch is LiveMetta – currently 11 yoga and Pilates studios (along with one spa) in Southern California. They’re truly bringing something different to our space!

Tune in to our new series of conversations with amazing industry leaders: Episode 661: The Big Picture with Lise Kuecker and Chris Farnsworth of Live Metta.

Mission critical: embodying loving kindness as a foundation and culture
Competition killer: thoughtfully expanding to fully own select markets
Golden Rule: prioritizing relationships, ensuring support, paying well
Lifelong learning: investing in professional development and continuing ed
Change agent: donating to local nonprofits through LiveMetta Heart Space

Check out how LiveMetta shines brightly in the boutique space. And meet co-founder, Chris (who I call my Southern brother), after you hear from him in Episode 662.

Catch you there,

Lise

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!

www.studiogrow.co

www.linkedin.com/company/studio-growco/

Y’all may assume that because 77% of boutique fitness studio members are women, marketing to females is a no-brainer. They’re showing up anyway, right?

Wrong. To grow, you must keep tweaking your outreach to this demographic. Learn how with Coach Rachel Prairie in Episode 660: Attracting & Retaining Female Clients in Your Studio.

Get close up: know your client avatar’s age, interests, hobbies and more
Give them something to talk about: capitalize on word-of-mouth referrals
Create touch points: cultivate community with events, programs and socials
Make it easy: have great intro offers, flexible memberships and pricing options
Educate & empower: share information about holistic wellbeing

Win women by carefully customizing your studio’s messaging, products and services. Review and refine your approach in Episode 660.

Catch you there,

Lise

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!

www.studiogrow.co

www.linkedin.com/company/studio-growco/

Want a relatively easy win-win for your studio? Consider partnering with another local business to drive traffic and boost sales in both places.

This goes beyond sharing a flyer or offering a discount. Coaches Rachel Prairie and Sep Uyttendaele lay out the possibilities in Episode 659: Partnering with Local Businesses.

Focus on fit: consider which businesses align with your brand and clients
Create a wish list: identify local shops and ask members for recommendations
Get creative: think events, programs, presentations and bundled services
Make an offer: draft a detailed proposal outlining mutual benefits
Build a relationship: collaborate closely, track key metrics, address snags

Linking to the right business can deliver a valuable ROI that includes a flow of steady leads and increased brand awareness. Open your eyes to the opportunities with Episode 659.

Catch you there,

Lise

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!

www.studiogrow.co

www.linkedin.com/company/studio-growco/

For boutique fitness studio owners, sometimes you’re so deep in the weeds with sales, marketing and operations that you miss the big picture of what’s happening in the industry.

So step out for a moment to look at the landscape with Coaches Rachel Prairie and Conor McGarry in Episode 658: Emerging Trends & Innovations in Fitness.

Follow the leaders: Pilates and strength are top trends in 2025
Go virtual: consumers want digital on-demand and livestream classes
Custom fit: personalized instruction and options drive loyalty
Welcome wellness: recovery products and services are hot
Cultivate community: people crave connection and belonging

Assess your current offerings, evaluate the opportunities and align new products and services with your brand. Episode 658 gets your wheels turning.

Catch you there,

Lise

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!

www.studiogrow.co

www.linkedin.com/company/studio-growco/

I’m pretty sure that most (all?) of us didn’t open a boutique fitness studio to stare at spreadsheets and crunch numbers. Yet that’s part of owning a business.

Learn what you really need to know with Coach Lindsey Hammond and guest CPA Kimberly Tara in Episode 657: Everything You've Been Too Embarrassed to Ask Your Accountant.

Know your obligations: you’ll owe income, payroll, sales and property taxes
Pick smart partners: consider a bookkeeper, tax preparer or accountant
Classify correctly: designate employees or independent contractors
Pay yourself consistently: plan for revenue fluctuations to take home a check
Look for loopholes: request that your accountant use tax strategies to pay less

You’ll find in Episode 657 that you don’t have to know everything if you have pros on board. Check out Kimberly, a CPA-certified tax coach and strategist for mom entrepreneurs.

Catch you there,

Lise

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!

www.studiogrow.co

www.linkedin.com/company/studio-growco/

Y’all, be honest. Do you really understand what a mission, vision and core values mean for your studio and why they matter? And why should you care?

Consider these essentials for a moment with Coach Matt Hanton and Lisa Taylor, Studio Grow’s Bespoke program director, in Episode 656: Building Your Mission, Vision & Core Values.

Learn the language: mission is what you do; vision is the utopia you’re aiming for
Know thyself: understand how your own values influence your business
Insist on specificity: empty platitudes don’t deliver direction or results
Create your compass: thoughtfully articulate your studio’s North Star
Keep watch: ensure core values are observable, measurable and re-creatable

Your mission, vision and core values define and embody your brand. Without them, you’re simply running fitness classes. Explore the rationale and the process in Episode 656.

Catch you there,

Lise

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!

www.studiogrow.co

www.linkedin.com/company/studio-growco/

Sure seems like everyone today is desperately seeking some zen on the mat. The global yoga industry is expected to climb from $180B in 2024 to $215B in 2025.

Coach and yoga studio owner Caroline Plambeck lays out the optimistic landscape of opportunities to capitalize on surging interest in Episode 655: The State of the Yoga Industry.

Ask for wish lists: chat with clients about their preferences for yoga offerings
Broaden your appeal: accommodate beginners, advanced yogis and men
Practice variety: mix it up with specialized classes, workshops and retreats
Welcome workers: create tailored corporate wellness programs for nearby companies
Add URL to IRL: beef up online/live stream options to extend your reach

As the demand for holistic wellness and steady stress relief grows, build your business by capturing new and potential yoga practitioners. Plan your next moves with Episode 655.

Catch you there,

Lise

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!

www.studiogrow.co

www.linkedin.com/company/studio-growco/

Let’s talk money – as in financing your first studio or funding to scale and add locations. By understanding your options, you can quell your anxiety and prepare for the process.

Coaches Caroline Plambeck and Alex Lavelle got you covered in part 3 of our series: Episode 654: Real Estate, Loans and Investment: Deciding the Best Financing for Your Studio.

Speak the language: know conventional, non-conventional, credit stacking and niche
Saddle up: getting approved for an SBA loan can be a time-consuming challenge
Think big: buying your building may be better than leasing or renting
Collect cards: consider credit stacking to fund smaller projects
Fear not: denials happen, so fine-tune, be tenacious and don’t quit

The bottom line, according to Alex? Know the rules. Play by the rules. And play to win. Get ready to get in the game with Episode 654.

Catch you there,

Lise

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!

www.studiogrow.co

www.linkedin.com/company/studio-growco/

Turning your vision into a reality can be intimidating without some know-how about the process. After securing funding, learn how to hire and work with a contractor in part 2 of this series.

In Episode 653: From Planning to Build-out: Financing Your Studio the Right Way, join Coach Caroline Plambeck and Coach Alex Lavelle for smart suggestions on this next step.

Tap your resources: seek referrals or visit Home Depot or Lowes to find contractors
Vet thoughtfully: check out scope of work, confirm license, request wholesale pricing
Persevere: keep interviewing contractors to find the best fit; don’t settle
Shop around: get several quotes and ask preferred contractor to match lowest cost
Set expectations: arrange meetings, timelines and payment schedules with contractor

You can save thousands of dollars (and headaches!) by choosing the right contractor. Create a systemized approach based on in-the-trenches advice in Episode 653.

Catch you there,

Lise

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!

www.studiogrow.co

www.linkedin.com/company/studio-growco/

I get it – funding and financing can be daunting when starting or expanding your studio. In this 3-part podcast series, we’ll uncover some of the mystery to boost your comfort level.

Coach Caroline Plambeck and Coach Alex Lavelle start with the foundation in Episode 652: The Mindset of Financing: How to Fund Your Studio's Growth.

Check your wallet: your personal finances impact your ability to get funding
Do your homework: lenders require a business plan and pro forma
Speed date (sort of!): expect to interview several lenders to find the right one
Embrace options: think SBA, conventional, non-conventional, credit stacking
Strap in: financing is a process and can take longer than you think

Funding doesn’t have to be as intimidating as it seems. Armed with knowledge and good coaching, you may be surprised by what’s possible. Begin with Episode 652.

Catch you there,

Lise

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!

www.studiogrow.co

www.linkedin.com/company/studio-growco/

A smarter approach than avoiding conversations that feel uncomfortable is confronting them thoughtfully. So stop dodging and start diving in.

But first, have a process in place. Coach Matt Hanton and Coach Rachel Prairie offer tested recos in Episode 651: Difficult Dialogues in Boutique Fitness, Part 2.

Anchor your angle: base discussions on your policies, mission, vision and values
Seek solutions: focus on information-finding and collaboration to fix problems
Document discussions: keep a written record and ensure understanding
Stay timely: don’t delay or turn a blind eye, which implies validation
Commit to consistency: treat everyone the same in addressing issues

Ultimately, strive for productive conversations that strengthen your team and your business. Reframe your thinking and establish a procedure with Episode 651.

Catch you there,

Lise

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!

www.studiogrow.co

www.linkedin.com/company/studio-growco/

Y’all, I know that scaling your business seems kinda like a pipedream when you’re eyeballs-deep in teaching classes, whipping up marketing, running payroll and washing towels.

But pause for just a moment to learn how to lay the groundwork with Coach Caroline Plambeck and guest Vince Gabriele, a gym owner, author and business coach, in Episode 650: Building a Strong Foundation: Key Strategies for Studio Success.

Know your goals: determine how you want your business to fit into your life
Master marketing: be laser-focused on what your avatar cares about
Delegate discriminately: don’t dump on your team if they don’t have capacity
Launch thoughtfully: onboard clients intentionally with a high-touch process
Prioritize profitability: pay yourself, minimize attrition and maintain cash on hand

Episode 650 is loaded with practical suggestions and personal anecdotes from the trenches. For more from Vince Gabriele, check out www.vincegabriele.com.

Catch you there,

Lise

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!

www.studiogrow.co

www.linkedin.com/company/studio-growco/

Even past the January New Year’s resolutions crush, you’ve still got an opportunity to capture people who dropped off after an intro package or those who haven’t yet jumped on their goals.

To capitalize on these ripe leads, refine your sales strategy with Coach Caroline Plambeck and Coach Matt Hanton in Episode 649: Refreshing Your Sales Strategy in a New Year.

Assess your avatar: tailor your approach to the psychology of each individual buyer
Give to receive: leverage reciprocity, such as a free class, to encourage sales
Showcase success: highlight testimonials and community to maximize social proof
Foster FOMO: emphasize scarcity and urgency to compel immediate action
Relate & recommend: empathize with objections and suggest realistic solutions

Knowledge is power in the sales process. Benefit from this timely reminder to reassess your goals, opportunities and audience in Episode 649.

Catch you there,

Lise

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!

www.studiogrow.co

www.linkedin.com/company/studio-growco/

For many of us in the studio industry, sales feels cringy. Pushy, in-your-face and relentless. Yet survival in this business requires ongoing sales.

Shift your perspective and pick up practical ways to approach the process with Coach Caroline Plambeck in Episode 648: Connect First, Sell Second: How to Transform Your Sales Mindset.

Create a connection: ask questions, focus on client and actively listen
Invest in relationships: value each client personally beyond a transaction
Immerse in community: foster a sense of belonging and engagement
Share solutions: address clients’ needs and solve issues with your services
Re-envision rejection: see a “no” as an opportunity to gather more info and learn

Y’all, think of it as serving instead of selling. We specialize in enhancing lives and making a difference daily. Learn more about how to embrace the experience in Episode 648.

Catch you there,

Lise

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!

www.studiogrow.co

www.linkedin.com/company/studio-growco/

Let’s face it, your studio is a direct reflection of you. A thriving business typically means you’re leading well, but a struggling studio may be a warning sign of a need for self-assessment.

Based on years of experience working with studio owners, Coach Catherine Hebb tells it like it is in Episode 647: Mirror of Success: 3 Personal Traits that Can Sabotage Your Business.

Get organized: stop spinning your wheels; start proactively blocking your time
Aim for a target: set goals to avoid simply coasting and hoping without direction
Identify your KPIs: monitor revenue, expenses, attrition, leads and conversion rates
Set the tone: communicate your values, expectations, boundaries and SOPs
Confront conflict: confidently and calmly address issues as they arise

We all can improve as leaders. Don’t squelch your success simply because you’re unwilling to look in the mirror. Episode 647 invites you to take a quick peek.

Catch you there,

Lise

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!

www.studiogrow.co

www.linkedin.com/company/studio-growco/

As studio owners, we may think hiring more staff will automatically lighten our load and get everything running like clockwork. Many of us have discovered it’s not quite that simple.

Hiring great team members is just the start. You also need a thorough onboarding process to help each employee thrive. Consider the essential components with Coach Elle Kealy in Episode 646: How to Build a Successful Team, Part 3: Setting Your Team Up for Success.

Share the blueprint: emphasize your mission, vision, values and culture
Lay the foundation: thoroughly train the basics of the job and your tech tools
Provide the building blocks: explain both the how and why of your processes
Add the accents: share clear expectations, set goals, answer questions
Polish and perfect: assess your leadership style and adjust if necessary

For more on nurturing an employee even before they’ve started at your studio, read Never Lose an Employee Again by Joey Coleman. And implement the practical insights in Episode 646.

Catch you there,

Lise

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!

www.studiogrow.co

www.linkedin.com/company/studio-growco/

Think about it – meetings typically invoke thoughts of boredom, wasted time and even dread. But they’re critical for communication, information-sharing, collaboration and team-building.

Against these odds, how do you make your meetings productive, valuable, and…dare I say, fun? Coach Caroline Plambeck lays out your critical success factors in Episode 645: The Team Meeting Blueprint.

Give a heads-up: have a regular schedule or provide sufficient notice
Craft a plan: distribute an agenda to stay on track and engage your team
Address intangibles: discuss core values, culture and improvement opportunities
Foster discussion: invite feedback and include everyone so no one dominates
Delegate and follow-up: assign responsibilities and deadlines for accountability

Also, be sure to celebrate successes and incorporate shoutouts to show appreciation and boost motivation. Learn how to make the most of your meetings with Episode 645.

Catch you there,

Lise

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!

www.studiogrow.co

www.linkedin.com/company/studio-growco/

Let’s face it, y’all, the real complexity of our businesses is our people. Simplification starts with smart management to empower them to thrive and, in turn, fuel your studio’s success.

Learn more in Episode 644: A People-First Approach to Business – Part 2, as Coach Cara Hazelton continues her discussion with Amy Lefko, the author of People First. (If you missed Part 1, tune into Episode 639.)

Embrace your role: think, talk and act like a leader to set a solid foundation
Do what you love: delegate your least-liked tasks to stave off potential dread
Learn your lessons: acknowledge mistakes, identify takeaways and move on
Escape wind tunnels: be willing to let go of processes that no longer work
Navigate flood zones: assess internal options before automatically hiring new staff

Plus, continually reinforce your value proposition, expectations and culture so your team is aligned. Access the how-to overview in Episode 644.

Catch you there,

Lise

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!

www.studiogrow.co

www.linkedin.com/company/studio-growco/

Even if Pilates isn’t your jam, its skyrocketing popularity should grab your attention. The global Pilates industry was $178 billion in 2024. By 2031, it’s projected to reach $392 billion.

Get an overview of the opportunities and issues in this thriving sector with Coach Catherine Hebb and Coach Cara Hazelton in Episode 643: The State of the Pilates Industry.

Know the OG: learn how Joseph Pilates conceived this unique movement method
Respect the nuances: recognize classical or contemporary training approaches
Acknowledge the risks: realize potential concerns in this unregulated industry
Stay in your lane: stick to your scope of practice and refer as necessary
Invest in education: continue your training to expand your expertise

Y’all, with comprehensive education and unwavering integrity, our industry can help Pilates eventually be seen as an allied health profession. Your first step begins with Episode 643.

Catch you there,

Lise

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!

www.studiogrow.co

www.linkedin.com/company/studio-growco/

Your team is ultimately what differentiates your studio and keeps members coming back. But y’all, every owner understands that managing people means confronting issues.

So tap some proven advice on common points of friction from Coach Elle Kealy and Coach Catherine Hebb in Episode 642: How to Build a Successful Team, Part 2: Q&A Issues with Your Team.

Maximize meeting attendance: provide advance notice, pay your team, ensure value
Share news of instructor firings: be positive, shut down gossip, focus on what’s next
Sell sales to all staff: create clear job descriptions, set expectations, give commissions
Manage selfie videos: have a policy on filming in studio and posting to social media
Optimize communications: use a tool like Slack and create separate channels for staff

You can head off many issues by continually communicating policies and responsibilities, managing SOPs and keeping your team in the know. Get empathy and answers in Episode 642.

Catch you there,

Lise

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!

www.studiogrow.co

www.linkedin.com/company/studio-growco/

No one likes difficult conversations. Ever. But to be a successful boutique fitness studio owner, you’ve gotta ditch the discomfort and address these inevitable interactions.

Begin with practical tips from industry veterans Coach Cara Hazelton and Coach Matt Hanton. Tune into Episode 641: Difficult Dialogues in Boutique Fitness to tackle these head-on.

Establish expectations: have clear policies, rules, SOPs and member guidelines
Set the stage: confront issues immediately and offer ongoing feedback
Prepare yourself: exhibit empathy, patience, listening and emotional regulation
Skip sugar-coating: show kindness and professionalism, but be clear and firm
Take a stand: commit to zero tolerance for abuse, cursing, yelling or manipulation

Remember, “difficult” conversations don't automatically mean “bad.” They often can be constructive and achieve an intended result. Embrace these encounters in Episode 641.

Catch you there,

Lise

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!

www.studiogrow.co

www.linkedin.com/company/studio-growco/

After an estimated 1.3 million people left the boutique fitness studio workforce during the pandemic, owners are trying to conquer the ongoing challenges of finding good team members.

So grab some invaluable insights on attracting staff from Coach Catherine Hebb and professional recruitment expert Nina Sarge in Episode 640: How to Build a Successful Team, Part 1: Recruitment.

Role call: keep the job description punchy and brief, and showcase benefits
Review your reviews: aim for positive input on Glassdoor, Trustpilot and social media
Greet and meet: screen first with a phone interview, then meet in person
Sell yourself: highlight your studio’s culture, perks, benefits and opportunities
Get a second opinion: always contact professional and personal references

Amidst a stubbornly tight employee market, job-seekers can afford to be much choosier. Episode 640 helps you tweak your recruitment process to draw the best-fitting staff members.

Catch you there,

Lise

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!

www.studiogrow.co

www.linkedin.com/company/studio-growco/

Ever tempted to ditch the “customer is always right” philosophy? What if you shifted your focus to your team instead? Is that a recipe for disaster? Or success?

Scratch the surface of a proven method to grow your people and your business In Episode 639: A People-First Approach to Business with Coach Cara Hazelton and Amy Lafko, an organizational design expert, keynote speaker and the author of People First.

Pick the winning recipe: adopt intentionality in organizational design and leadership
Build a thoughtful foundation: establish your studio’s purpose, mindset and intentions
Practice piloting: expect crosswinds and detours, then recalibrate and course-correct
Stay on the sidelines: coach, advise, direct and recommend to equip your team
Change the narrative: swap “hire” for “select,” “onboard” for “inspire” and “retain” for “engage”

When you invest in your people first, they’re more dedicated to delivering exceptional client service, which drives your studio’s growth. Pique your interest in the process with Episode 639.

Catch you there,

Lise

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!

www.studiogrow.co

www.linkedin.com/company/studio-growco/

Y’all, people typically buy based on emotion over logic. I know I have! By understanding and tapping into how your prospects feel, you’ll ultimately win more sales.

In Episode 638, The Psychology of Sales, Coach Caroline Plambeck outlines the need-to-knows and practical applications to refine your sales process. You’ll dig into the consumer’s mind and motivation to uncover what really drives purchases.

Be aware of biases: address confirmation bias, anchoring, reciprocity and scarcity
Connect to core drivers: ask, listen and then speak to intrinsic or extrinsic motivation
Push some buttons: leverage emotional triggers like FOMO, excitement and trust
Practice the Golden Rule: be transparent and empathetic to build rapport and trust
Make it manageable: encourage a small or short-term commitment as a first step

Plus, tackle objections, share social proof and craft a compelling call to action to maximize conversion. Tune into Episode 638 to master the mind.

Catch you there,

Lise

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!

www.studiogrow.co

www.linkedin.com/company/studio-growco/

Y’all know that for some of us in this business, selling feels ultra-uncomfortable. Maybe you’re one of them.

But your studio’s survival depends on sales. So discover how practice can build skills, boost confidence and quash the pushy persona. Coach Caroline Plambeck and Coach Josh Poole unpack the process in Episode 637, Unleash Your Inner Character: Mastering Role-Playing.

Lose the pressure: role-play to increase comfort levels without expecting perfection
Dig into discovery: ask prospects about goals and clearly identify their why
Suggest solutions: frame your offering as their critical success factor
Overcome objections: articulate answers that address time and money excuses
Serve compliment sandwiches: offer encouragement and constructive feedback

Role-playing is like exercising – it makes you stronger. The more you do it, the better you get. Lean in and learn in Episode 637.

Catch you there,

Lise

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!

www.studiogrow.co

www.linkedin.com/company/studio-growco/

So many of us dove into our studio ownership more fueled by abounding passion than business acumen.

Fervor is fabulous but doesn’t automatically equate to profits. Even if you’re not a numbers person, profitability is critical. Coach Elle Kealy walks you through her journey from naive to savvy studio owner over the last 20+ years in Episode 636, Balancing Passion With Profit.

Embrace a CEO mindset: commit to understanding and practicing business skills
Get out of your own way: quit doing absolutely everything and delegate instead
Invest in education: learn about finances, marketing, operations and risk management
Cozy up with the numbers: make a budget, set financial goals, track performance
Reap rewards: benefit from less stress, more opportunities and a regular paycheck!

Passion is the heart of your business; profit is the lifeblood. Discover how they can work hand-in-hand so your business thrives in Episode 636.

Catch you there,

Lise

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!

www.studiogrow.co

www.linkedin.com/company/studio-growco/

Every studio owner is likely looking to boost revenue, differentiate their business and build a strong team. Might teacher training be an all-encompassing solution?

Yes, it’s a huge undertaking. But done well, it checks all those boxes. What’s not to love?

So catch Episode 634, Instruct & Inspire: Teacher Training – Should I Even Have a Teacher Training? with Coach Cara Hazelton and Coach Caroline Plambeck to see if it’s your next best step.

Know your why: identify your goals – income, staff, branding, personal development
Explore the territory: research the ins and outs of other local teacher trainings
Count the cost: commit to teacher training as an all-consuming project
Consider the possibilities: mull over modalities, in-person/hybrid, modules and more
Expand your audience: invite massage therapists, chiropractors and PTs

You should invest 9-18 months to develop your teacher training. We’ll take you through the process in this series. Dip your toe into the water in Episode 634 and peek at the potential. More to come!

Catch you there,

Lise

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!

www.studiogrow.co

www.linkedin.com/company/studio-growco/

Amidst multitasking and managing the minutiae, it can be daunting to dare to dream about building your business. We’ve been there, and we can help.

Let’s start with teacher training. While it might seem like a big, hairy, audacious goal (BHAG), Coach Cara Hazelton and Coach Caroline Plambeck break it down, starting with Episode 633, Instruct & Inspire: Teacher Training Series Intro. Pique your interest and get the wheels turning to envision what’s possible.

Gear up: expect a huge undertaking that requires loads of attention
Make the call: purchase a white-label curriculum or craft your own
Cultivate credibility: identify your brand as a leading expert and nurture loyal fans
Equip your leaders: boost your instructors’ skills and ensure consistent quality
Reap revenue: benefit from an ongoing source of income (vacation, anyone?)

This series covers all the need-to-knows – like should you have a teacher training, what kind of teacher training and nitty-gritties on payment, policy, pauses, certification and affiliation with larger organizations. Kick off this practical deep dive in Episode 633.

Catch you there,

Lise

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!

www.studiogrow.co

www.linkedin.com/company/studio-growco/

If your studio is just a space to exercise, you’re in trouble. Consumers today expect memorable experiences and personal connections.

Fortunately, Studio Grow is in the experience business. Discover how to differentiate your studio with Coach Caroline Plambeck in Episode 632, Senses in Sync: Crafting a Multisensory Journey. Evoke emotions and encourage loyalty in immersive environments that tickle multiple senses.

The recipe for success:

Fine-tune your tunes: match your music to your brand, modality and mood
Nurture nose jobs: incorporate subtle signature scents to cultivate familiarity
Keep in touch: foster physical and emotional feelings through tactile encounters
Entertain the eyes: enhance visual appeal through lighting, color, design and decor
Compose your symphony: thoughtfully combine each element to make magic

Artfully engaging the senses in your studio can make a powerful physical and mental impact. Explore the opportunities in Episode 632.

Catch you there,

Lise

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!

www.studiogrow.co

www.linkedin.com/company/studio-growco/

I bet your studio ownership journey had some do-or-die moments where you worried if your business would make it.

Friend, you’re in good company. Be encouraged as Coach Elle Kealy chats with Rachel and Taylor, co-owners of Evolve Studios in Louisiana, in Episode 631, The Art of the Turnaround. Hear how they went from “blind and naive” opening their first studio to two thriving locations – and steady paychecks!

Tips from the trenches:

Frame your foundation: create a plan, run the numbers and learn business basics
Embrace sweat and tears: work hard and long, expect obstacles and stay focused
Delegate more: lose your superhero complex to avoid burnout and allow for growth
Make lemonade from lemons: approach challenges as opportunities to become better
Seek a sounding board: bounce ideas and issues off a business partner or coach

Going from teaching 8 classes a day to leading a well-oiled machine that doesn’t run your life is a process. Tune in to this success story in Episode 631.

Catch you there,

Lise

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!

www.studiogrow.co

www.linkedin.com/company/studio-growco/

Y’all, uncertainty is everywhere. Studio owners face unforeseen issues every week or every day (hopefully not every hour!).

We feel you. Join Coach Elle Kealy and Coach Catherine Hebb for an empathetic discussion and practical tips in Episode 630, Navigating Uncertainty with a Positive Mindset. Discover how to lighten your mental load and shift your perspective to best manage your business.

Essential to the evolution:

Fire the control freak: surrender this unrealistic, constant source of stress
Embody self-awareness: understand your core values, triggers and fears
Lose negative self-talk: ditch “I can’t,” “I’m not good enough” and “what’s wrong with me?”
Reverse your thinking: view challenges and disruptions as opportunities
Consult your compass: set goals to guide your decisions and focus your efforts

In an uncertain world, keep in mind that you always have a choice when it comes to your thoughts and emotions. Explore more in Episode 630.

Catch you there,

Lise

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!

www.studiogrow.co

www.linkedin.com/company/studio-growco/

Ever wonder if your Meta ads are worth it? Any idea which metrics to track and how they add up? Or are you breaking a sweat thinking about this?

Demystify how Meta ads work with Coaches Peter, Tara and Trish in Episode 629, What’s My ROI on Meta Ads? Learn the basics to broaden your comfort zone and amp up your marketing savvy.

Some must-know info:

Build your foundation: layer your warm-up, conversion and retargeting campaigns
Know your numbers: cost per result, cost per mil, click-through rate, conversion rate
Target 10%: aim to hit this conversion benchmark to keep sales humming
Go after ghosters: they’re likely your later purchasers and quiet ambassadors
Spend strategically: watch month-over-month, quarterly and year-over-year trends

Remember, Meta is your least expensive, hardest working, 24/7 salesperson. So get better acquainted in Episode 629.

Catch you there,

Lise

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!

www.studiogrow.co

www.linkedin.com/company/studio-growco/

628 - Selling Your Studio with Host Peter and Mitch McGinley

Competitor opening nearby?

Cue spiking stress, nagging worries and the heavy weight of dread.

But, my friend, let’s adopt a healthier approach. Competitors are a given, so get a go-to game plan to keep your studio – and your mindset – thriving. Trust someone who’s been there, as Coach Catherine shares top tips in Episode 627, How to Deal with Competitors Opening.

How to go on offense:

Flip the script: instead of a threat, consider competitors an opportunity to grow
Do your homework: research your competitors' positioning, pricing and promotions
Bypass the price war: know your worth and refuse to undercut your value
Brag better: revisit marketing strategies and reinforce your unique selling points
Nurture your peeps: seek feedback, enhance client service and love on your team

Keep in mind that competition is healthy and can make your studio even stronger. Replace the “what-ifs” with an optimistic outlook in Episode 627.

Catch you there,

Lise

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!

www.studiogrow.co

www.linkedin.com/company/studio-growco/

Think about Nike, Skechers and OOFOS. What comes to mind for each? They’re all shoes, but their brands are recognizably distinct.

That, y’all, is brand positioning. And you need it to differentiate your studio in a crowded market and in the minds of your clients and prospects. Coach Elle breaks the process down in Episode 626, The 3 Pillars of Brand Positioning.

Here’s a sneak peek:

Dive deep: research and really get to know your audience and ideal client avatar
Learn the landscape: analyze your competitors' client journeys, strengths and weaknesses
Define and differentiate: communicate consistently what sets your studio apart
Cultivate creativity: seek inspiration from other brands and unleash your imagination
Execute effectively: intentionally incorporate your brand positioning into everything

Your brand positioning must make it clear why a person should choose you. This influences buying decisions more than anything else. Uncover how to craft your competitive edge in Episode 626.

Catch you there,

Lise

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!

www.studiogrow.co

www.linkedin.com/company/studio-growco/

Juggling endless responsibilities, boutique fitness studio owners have taken multitasking to Herculean levels to maximize productivity. Sound familiar?

Want to automate more tasks to win back some time? Tune in to Episode 625, Boosting Studio Growth with Momence, to get the scoop from Coach Caroline and Vojta Dramota, the CEO of Momence, an all-in-one software platform that helps you stress less.

Some need-to-knows:

Comprehensive consolidation: CRM, booking, communications, reporting and more
Marketing magic: sequences, automations, customizable templates, email and SMS
Legit lead management: synced to sequences, ads and web chat conversations
Client journeys captured: visual data and reports from initial contact to member
Better bookkeeping: revenue categorization, income statements and easy integrations

We get it – transitioning to new software is a big undertaking. With Momence, get a Studio Grow discount and no downtime. Find out more in Episode 625 and at www.momence.com.

Catch you there,

Lise

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!

www.studiogrow.co

www.linkedin.com/company/studio-growco/

Your brand is your essence. Your differentiator. Your image.

More than your name, logo or colors, your brand defines your studio and compels an emotional connection.

So whether you’re opening a studio or need a refresh, be intentional about crafting your brand. Coach Elle (who also happens to be a designer!) guides you through the practical process in Episode 624, Building Your Brand on a Budget.

Top takeaways:

Do your homework: research brands and brainstorm keywords for your target market
Color your world: know the 101 on color psychology and physiology
Enjoy free play: capitalize on Pinterest, Canva, Coolers and stock images
Go pro: hire a designer and share specific directions and details for best results
Define the rules: outline colors, fonts, tone of voice and more in a brand guidelines kit

Abandon any apprehension and unleash your creativity as you literally transform your vision into reality! Jumpstart your branding journey in Episode 624.

Catch you there,

Lise

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!

www.studiogrow.co

www.linkedin.com/company/studio-growco/

Ever wonder if core values are actually more than just ambitious words on paper? Does your studio really need them?

You’re in luck, because in Episode 623, Cultivating Your Core Values as a Business, Coach Catherine and Coach Peter consider the role and worth of core values.

Some need-to-knows:

Rules to live by: core values set clear expectations for your team
Brand identity: these principles differentiate your studio and define your uniqueness
Code of honor: standards that guide your team, set boundaries and inspire behavior
Personal pledge: core values should reflect your non-negotiables and commitment
Coaching compass: priorities to reinforce compliance and call out performance issues

Common core values include integrity, collaboration, timeliness, accountability, honesty, respect and more. Outlining and reinforcing your studio’s core values fosters teamwork and steers progress in the same direction.

Cultivating your core values doesn’t have to be an overwhelming undertaking. Learn the quick play-by-play in Episode 623!

Catch you there,

Lise

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!

Despite working longer and harder, do you feel like you’re on a treadmill that keeps accelerating but doesn’t let you get anywhere?

Oh, friend, I feel you. I was you. And I can help you!

Start with Episode 622: The Ins and Outs of Working with a Virtual Assistant. Coach Cara and Coach Lindsey get real on how hiring a VA can save your sanity and free you up to focus on the bigger picture.

Captured in the convo:

Ditch the delusions: lose your cape – even superheroes have the same 24 hours/ day
Intentionally offload: maximize your VA’s productivity to minimize your overwhelm
Invest wisely: thoroughly train (and sometimes hand-hold) to equip your VA to succeed
Cash in on your freedom: use newfound time to strategize and build the business
Check out: get a haircut, take a day off or actually enjoy a real vacation

As Lindsey points out, “You can do anything, but you can’t do everything!” A VA gives you more mental space and time to work on the business, rather than in the business. Discover how to capitalize on this game-changer in Episode 622!

Catch you there,

Lise

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!

www.studiogrow.co

www.linkedin.com/company/studio-growco/

Ever feel like you’re throwing spaghetti at the wall when it comes to marketing? And that your leads pile up in a tangled jumble across your CRM, Google spreadsheets and sticky notes?

Not exactly strategic. There is a better way.

Join Coach Peter and Coach Elle as they lay out key learnings about leads In Episode 621: Clueless About Leads? And go from guessing to grasping. Frustrated to focused.

On the agenda:

Mastering Meta ads: lead forms versus landing pages. plus AB testing
Tracking and categorizing: not all leads are the same, so sort into different buckets
Prioritizing hot prospects: high-value leads and those most likely to convert
The art and science of nurturing: strategic follow-up and consistent touchpoints
Conquering conversion rates: target ranges for each lead source

Plus, catch insights on the value of walk-ins, email marketing and one-on-one conversations.

Y’all, leads don’t have to be a puzzle, but you need a process (and a clue!). Find them in Episode 621!

Catch you there,

Lise

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!

www.studiogrow.co

www.linkedin.com/company/studio-growco/

Lots of us open studios because we’re incredibly passionate about fitness and helping others. Where we may need some help ourselves, however, is managing finances for our business.

We got you! Y’all can learn what you don’t know. A great way to start is with Episode 620, Building Financial Strength with Billy Hofacker. Coach Caroline walks through some basics with this expert fitness money coach, who keeps it real and simple.

Among the top-line takeaways:

Key metrics to track: entire sales, gross sales, total revenue and cash flow
Your root beliefs about money: overcoming a negative or fearful mindset
Reducing expenses thoughtfully: without compromising the client experience
Paying yourself: a non-negotiable necessity and valuing your worth
Opening a second location: using a decision-making matrix and managing debt

Plus, catch Billy’s inspiring backstory, which includes a “big, muscular dude with piercings everywhere and tattoos all over his face.” And embrace his no-nonsense philosophy that can prevent bad decisions. Learn more about Billy at yourfitnessmoneycoach.com.

Catch you there,

Lise

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!

www.studiogrow.co

www.linkedin.com/company/studio-growco/

Opening a boutique fitness studio is exciting. Expectant. And (honestly) exhausting.

Friend, we’ve been where you are – and learned so much along the way. So we’re sharing our expertise in my latest podcast, Episode 619, How to Open a Studio Profitably. Coach Alina breaks it down into 10 practical steps that empower you to transform your vision into reality.

Here’s just a few::

Crafting a robust business plan as your foundation
Conducting market research and defining your audience
Determining funding sources and developing your financial model
Building a compelling brand strategy and marketing plan
Recruiting and training a skilled team that models your values

And that’s only half of the goodness we’re serving up in Episode 619. Tune in to get the complete roadmap – and set yourself up for sustainable success!

Catch you there,

Lise

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!

www.studiogrow.co

www.linkedin.com/company/studio-growco/

Episode 618 - Lise Kuecker: State of the Studio Part 3

More industry intel and insights coming your way! We’re back this week with my latest podcast, Episode 617, The State of the Studio, Part 2.

Get the skinny on kicking a 9% rolling 13-month retention rate to the curb, how to accommodate the Class Pass crowd and why you want people like my parents as your clients.

Plus, Episode 617 is loaded with key learnings like:

Why 6- or 12-month memberships are going to become the gold standard
The enormous value of a robust referral program
Marketing to GenZ via mobile, search engines and YouTube
Your new dream client – Baby Boomers!
What must happen in the first 8 weeks of the member journey

Take a few minutes to expand your knowledge and reimagine what’s next for your studio. Tune in today!

Catch you there,

Lise

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!

www.studiogrow.co

www.linkedin.com/company/studio-growco/

616 - Lise Kuecker: State of the Studio Part 1

Episode 613 - Mindset Matters: Money - The Beliefs that are erasing your profits one thought at a time Part 3

Episode 614 - Cara and expert in Exercise and cancer care research Interview

Episode 612 - Mindset Matters: Shame, leaving the past behind and stepping into the future Part 4

Boundaries can get a bad rap.

Like they’re selfish. Or prohibitive.

But really, they're freeing.

And fundamental.

In my latest podcast episode, Mindset Matters: Building Boundaries Without Guilt, Coach Heather walks us through why boundaries matter, how to set them and how to hold them.

In Episode 611, you’ll get 10 tips on establishing and enforcing boundaries. They’re your practical playbook.

More of what we’ll explore:

Classification Counts: Boundaries come in different types? Discover how healthy boundaries trump rigid and porous ones.
Self-care Strategy: Manage stress, reduce overwhelm, seek balance and avoid burnout by outlining your limits.
Assumptions Banished: Set specific expectations and improve communication with your team.
Resistance Ready: Boundaries often mean change. Change is hard. Expect some pushback.
Guilt Begone: You’re not doing anything wrong, so don’t apologize. Boundaries aren’t about controlling others.

A lack of boundaries means a lack of structure and order. Get empowered to draw some lines and set standards for you and your business in Episode 611.

Catch you there,

Lise

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!

www.studiogrow.co

www.linkedin.com/company/studio-growco/

AI is your most reliable, versatile team member.

It shows up on time. Everyday.

And does what you ask. Immediately.

Plus, it saves you time and money.

Y’all, what’s not to love?

Let’s take a hot second to explore what’s possible in my latest podcast episode, Preparing for the Age of AI.

In Episode 610, Rory Flynn, a foremost AI marketing expert, shows how your business can benefit from AI.

Here’s what we uncover:

Inbox Intrigue: Use the most underrated marketing channel as a problem-solver and a direct line to the heartbeat of your customers.
Master Analyst: Get data that humans don’t look for to make your marketing more nimble and effective.
Junior Wordsmith: Sidestep some cringey cliches of Chat GPT copy by feeding it smartly and specifically.
Outsourced Imagination: Create realistic images and tell visual stories with no photo shoots or big expenses required!
Meeting Monitor: Level up your note-taking big-time in meetings and transfer key information to your CRM in seconds.
Top Tools: Get 90% of what you need done with 3 proven and affordable platforms. Shave off about 15 hours of work each week!

Strap on your seatbelt as we speed into the powerful and fast-evolving AI world in Episode 610.

Catch you there,

Lise

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!

www.studiogrow.co

www.linkedin.com/company/studio-growco/

Episode 609 - Series "Building a Brand: The ABCs of Boutique Fitness Marketing: E is for Events: What events should you be running in your studio for a successful quarter. "

608: Expanding into Recovery - with Coach Katie and Kyle Piotrowski, Regional Manager at Anytime Fitness

607: Series "Building a Brand - The ABCs of Boutique Fitness Marketing: G is for Growth Goals: Scaling Your Business"

606 - Series "Building a Brand: The ABCs of Boutique Fitness Marketing: P is for promotions! What your promotion is trying to tell you?

Episode 605 - The ABC's of brand building with host Lise Kuecker

Are your team members evolving?

It's one thing to assemble a group of talented individuals, but it's another to create an environment that encourages growth, creativity, and a genuine love for what we do.

If this sounds like your cup of tea, you're in for a treat!

Recently, we caught up with Coach Amanda. She's not just a whizz at fitness coaching; she's also a seasoned studio owner with a treasure chest of insights on team development.

In this return of EPISODE 566, Amanda opened up about her tried-and-true methods for effective feedback, goal setting, and empowering her team.

Here's a sneak peek at what she shared:

Feedback Loop: The art of giving feedback and goal setting that actually leads to change (Yes, it's possible).
6-Step Process: Amanda's personal approach to development conversations that work. It's a six-step process that's all about breaking the ice, getting employee feedback first, giving feedback, and more.
Communication: The magic of open-ended questions and how they can help your employees open up and share.
Employee Empowerment: Empower your team to take ownership of their roles and processes for better performance.

Remember, a well-oiled team is the heart and soul of a booming boutique fitness studio.

Let’s listen and learn, together.

So grab your notepad and tune into EPISODE 566.

With grit and gratitude,

Lisé

LINKS:

https://studiogrow.co/

https://www.linkedin.com/company/studio-growco/

Y'all,

Turns out, pumping iron and pumping your brain go hand in hand.

It’s science…

In Episode 603, we’re hanging out with Peter and Cara and they're thinking differently about how we’re working out.

Here’s what we’re diving into:

Mind Over Matter: How fitness feeds your brain as much as your muscles.
True Talk: Why being real with your clients builds more than just muscle.
Niche Knowledge: The power of knowing a lot about a little in the fitness world.
Community First: Fitness spaces that feel more like a family reunion than a gym.
Future Fit: Imagining a world where fitness wisdom leads the way.

This episode is more than just fitness talk.

It’s about shaping the future of how we move and think.

Grab your water bottle and tune into Episode 603.

Catch you there.

With grit and gratitude,

Lisé

LINKS:

https://studiogrow.co/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/company/studio-growco/

602: best of - rerun episode 562 - The 7 Figure Teacher Training Framework

Y'all,

What’s your superpower?

For Jasmine, it’s mindfulness.

In Episode 601, we’re chatting with Jasmine Judson, who took mindfulness from her mat to the map, creating the worldwide movement Shakti Rise.”

Here's the scoop:

Mindfulness Meets Muscle: How her mindfulness approach reshaped her fitness studios and created a global community.
Breathing Through Business: Why focusing on breath isn’t just for yoga—it's for business meetings, too.
Set Intentions, See Results: Why setting intentions isn’t fluffy; it’s strategic, for both health and business wins.
Bouncing Back Better: From personal lows to professional highs, resilience is Jasmine’s jam.
More Than a Workout: Creating a place where fitness and well-being merge.

Jasmine's story proves mindfulness doesn’t just build a better body…

It builds a better business and community.

So plug in and press play on Episode 601 – let Jasmine inspire your next big move.”

Catch you there.

With grit and gratitude,

Lisé

LINKS:

https://studiogrow.co/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/company/studio-growco/

Y'all,

This one's not just another episode; it's a milestone!

Episode 600 drops us into the lives of five fearless studio owners, all who've danced with chaos and led it into a waltz of success.

Ever thought success was a clean, straight path? Let's rethink that.

As we crack open the doors to these unique journeys, we're celebrating the resilience, ingenuity, and heart it takes to turn the tides of the fitness industry.

Here’s what we’re getting into:

Michael Abbott’s Aussie Comeback: How rethinking strategy from the ground up can lead to unexpected triumphs.
Leslie Parker's Canadian Resilience: The power of community in turning prolonged closures into a growth catalyst.
Bill’s Tech-Savvy Transition: From IT to fitness, Bill leverages his tech prowess for operational magic in the US.
Lindy’s Cali Evolution: How a chance meeting and bold decisions propelled her studio to thrive against the odds.
Catherine Hebb’s UK Growth Tale: Catherine’s leap from Pilates enthusiast to multi-studio success story is nothing short of inspiring.

These stories are straight from the heart of the fitness industry.

Proving passion and innovation can conquer even the toughest challenges.

So grab your headphones and tune into Episode 600.

Catch you there.

With grit and gratitude,

Lisé

LINKS:

https://studiogrow.co/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/company/studio-growco/

Y'all,

Joshua Poole didn't just survive managing a fitness studio during the pandemic.

He turned chaos into a 15% revenue increase month over month.

From front desk to fitness mogul, his journey is the blueprint we've been missing.

Here’s the scoop:

Big Moves from Small Beginnings: How starting at the front desk set Joshua up for big-time success.
The Pandemic Pivot: Turning crisis into opportunity and coming out stronger on the other side.
Membership Magic: Why locking in your clients with commitment-based memberships can be a game-changer.
Community is Everything: Building a fitness family that keeps clients glued to your studio.
Selling Without Selling Out: Mastering the art of authentic sales to boost memberships and keep your studio buzzing.

If you've been looking for a sign to shake things up – this is it.

Tune into Episode 599 for a masterclass in making it big in boutique fitness.

Catch you there.

With grit and gratitude,

Lisé

LINKS:

https://studiogrow.co/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/company/studio-growco/

Y'all,

Ready for some serious inspo?

In Episode 598, we’re diving deep with Khadija Harmi, a true force of nature in the Middle East fitness scene.

Khadija isn't just any entrepreneur…She's a mom, a Pilates guru, and the brain behind a game-changing fitness studio.

From a corporate desk to the heart of Kuwait's fitness scene…Khadijah’s journey is a story passion-driven entrepreneurship.

Here’s what we unpack:

Global Flair, Local Impact: Khadija’s world travels have infused her studio with a unique vibe that's all about bridging cultures.
Leap of Faith: How she traded office life for the studio lights and never looked back.
Mentorship Magic: Spotting a gap in qualified instructors, Khadija turned challenge into opportunity by nurturing home-grown talent.
Community First: Her studio is more than a place to sweat; it’s where heart meets hustle.

If Khadijah’s story doesn’t light a fire in your belly, check your pulse!

So let’s dive into Episode 598 and soak up all that inspiration.

Catch you there.

With grit and gratitude,

Lisé

PS: Join us for Dare To Thrive on February 28th & March 1st in Los Angeles, CA. It’s (2) live days of incredible experts, actionable training, community, networking, movement, and coaching to get inspired and ready for the biggest year for your studio yet. Here is the LINK TO REGISTER.

LINKS:

https://studiogrow.co/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/company/studio-growco/

Y'all,

In every challenge lies an opportunity.

And nobody knows that better than Janine Franke.

In EPISODE 597, Janine opens up about her journey from globe-trotting expat to pioneering yoga in Strasbourg, France.

Here’s what we’re getting into:

Finding Gold in a Sea of Challenges: How the scarcity of qualified yoga instructors led her to start her own teacher training.
Multistyle Magic: Offering everything from yin to aerial yoga, showcasing the power of diversity in keeping things fresh and appealing.
Adapting and Thriving: Janine’s approach to keeping her team engaged and growing post-COVID
Community at the Core: The focus on quality, community, and unmatched customer service that sets her studios apart.

Janine's approach?

Viewing every hurdle not just as an obstacle, but as an opportunity to grow and innovate.

So plug in to Episode 597 for insights and inspiration from Janine's playbook.

Catch you there.

With grit and gratitude,

Lisé

PS: Join us for Dare To Thrive on February 28th & March 1st in Los Angeles, CA. It’s (2) live days of incredible experts, actionable training, community, networking, movement, and coaching to get inspired and ready for the biggest year for your studio yet. Here is the LINK TO REGISTER.

LINKS:

https://studiogrow.co/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/company/studio-growco/

Y’all,

Just when we thought we'd seen it all…2024 rolls in with its bag of surprises.

From the lingering effects of COVID to the brave new world of AI, this year is shaping up to be a rollercoaster of innovation, adaptation, and, yes, a little bit of hustle.

In our latest chat – Episode 596 – we're lucky to have Coach Elle and Alina with us.

They’re diving deep into what's cooking in the UK's fitness kitchen.

And ready to spill the tea on everything you need to know.

Here’s the lowdown in bite-size bits:

Team Challenges: Our crew’s changing. Time to whip up our own all-star trainers?
Workout Refresh: Out with the old intensity, in with Pilates, yoga, and all-around wellness.
Hybrid Hustle: Remote work’s reshaping our offerings. Flexible classes, anyone?
Eco & Inclusion Moves: Small eco steps + a welcoming vibe = big wins.
Mental & Physical Fitness: Pairing up with pros to cover all wellness bases.
Economic Navigate: Pinching pennies? Offering value and exploring new markets (hey, active elders!) could be key.
Tech & AI: Spicing up our offerings with AI but keeping it real.

2024’s all about setting the pace, mixing it up, and staying ahead.

Let’s get to it.

So grab your headphones and let’s dive into Episode 596!

Catch ya there.

With grit and gratitude,

Lisé

PS: Join us for Dare To Thrive on February 28th & March 1st in Los Angeles, CA. It’s (2) live days of incredible experts, actionable training, community, networking, movement, and coaching to get inspired and ready for the biggest year for your studio yet. Here is the LINK TO REGISTER.

LINKS:

https://studiogrow.co/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/company/studio-growco/

Y’all,

Big News from the North!

And who better to deliver it than the brightest minds in the Canadian fitness industry, Hannah and Emily?

In Episode 595, they're not holding back.

They're sharing the full scoop on what's hot, what's new, and what's revolutionizing the fitness landscape in Canada.

(Our Canadian friends are in for a treat!)

Quick Sneak Peek:

Trust Your Instincts: Hannah's journey from tech to top-notch studio owner.
Beyond the Gym: Transforming spaces into holistic wellness havens.
Community Vibes: Creating more than just client lists – but families!
Niche is Rich: Leveraging unique offerings for standout success.
Wellness Integration: Merging fitness with nutrition and mental health.

We’re diving deep into the real “boots on the ground” insights from those who are living it every day.

Time to turn this info into action.

Pop in your earbuds, and let's jump into Episode 595.

Catch ya there!

With Grit and Gratitude, Lise

PS: Join us for Dare To Thrive on February 28th & March 1st in Los Angeles, CA.

It’s (2) live days of incredible experts, actionable training, community, networking, movement, and coaching to get inspired and ready for the biggest year for your studio yet.

Here is the LINK TO REGISTER.

www.studiogrow.co

www.linkedin.com/company/studio-growco/

2024 is here, and guess what?

It's time to shake things up.

Traditional tactics? They're taking a backseat.

It’s time to embrace the future.

In EPISODE 594, we're diving headfirst into the marketing trends that are totally reshaping the fitness world.

Let’s dive in:

Video Vibes: It's all about getting personal. Think stories that connect, not just content that sells.
Social Media Magic: We're talking Instagram glow-ups and making those DMs work overtime.
Community Collabs: Making local connections that count.
UX that Rocks: Your website and app? Let's make 'em smooth, so your clients glide through them.
Merch that Moves: Ever thought of turning that blank studio wall into a merch wonderland? Let's get into it.

Why should you care about all this?

Because these aren’t just trends…they're the keys to making your studio standout in 2024.

We're not just talking – we're walking you through applying these tactics..

So tune into EPISODE 594 for a dose of inspiration, laughter, and some solid business insights.

Catch you there!

With Grit and Gratitude,

Lise

PS: Join us for Dare To Thrive on February 28th & March 1st in Los Angeles, CA.

It’s (2) live days of incredible experts, actionable training, community, networking, movement, and coaching to get inspired and ready for the biggest year for your studio yet.

Here is the LINK TO REGISTER.

www.studiogrow.co

www.linkedin.com/company/studio-growco/

Y’all - Buckle up for this one!

Ready to meet a woman who’s changing the fitness game in Fargo, North Dakota?

That’s Cathryn.

In EPISODE 593, we’re diving headfirst into Cathryn's remarkable journey.

From NYC’s hustle to creating a Pilates oasis in the heartland of America…it’s a story, Y’all.

Here’s the scoop:

Big City to Small Town: Cathryn swapped skyscrapers for the wide-open skies of Fargo, bringing a wave of Pilates love with her.
From Zero to Hero: Discover how she turned a passion into a thriving Pilates hub in a place where Pilates was practically a foreign word.
Resilience Redefined: Cathryn gets real about overcoming personal tragedy and drawing strength from her tight-knit community.
Business, but Better: She’s not just running a studio; she’s evolving it to resonate with the needs of her town and her own life goals.
Fargo’s Fitness Facelift: Cathryn reimagines her studio as a place where Pilates meets holistic wellness, creating a total mind-body haven.
Cathryn’s Life Lessons: Listen in for some golden nuggets on navigating the ups and downs of studio ownership, embracing change, and trusting your path.

Cathryn’s building more than a studio.

She’s building a space where fitness meets community, support, and healing.

And it’s amazing.

Tune into EPISODE 593 for a dose of inspiration, laughter, and some solid business insights.

Catch you there!

With Grit and Gratitude,

Lise

PS: Join us for Dare To Thrive on February 28th & March 1st in Los Angeles, CA.

It’s (2) live days of incredible experts, actionable training, community, networking, movement, and coaching to get inspired and ready for the biggest year for your studio yet.

Here is the LINK TO REGISTER.

www.studiogrow.co

www.linkedin.com/company/studio-growco/

Y'all - Meet Magda.

Who's Magda?

Let's just say she's redefining fitness with a blend of passion, innovation, and sheer willpower.

Magda's transformation from a Pilates enthusiast to a fitness industry leader is the stuff of legends.

In EPISODE 592, we're taking a deep dive into Magda's journey and the unique blend of Pilates, Guruda, and Bungee that sets Pharonik Pilates apart.

Here’s what’s in store:

Pilates and Beyond: Discover how Magda turned her personal transformation into the birth of Pharonik Pilates.
From the Basement to the Big Leagues: Trace her incredible rise from a humble home studio to a thriving fitness hub.
The Triple Threat: Uncover the magic of combining Pilates, Guruda, and Bungee for a fitness experience like no other.
Overcoming Challenges: Find out how Magda navigated the pandemic and kept her fitness dream thriving.
The Secret Sauce: Get the inside scoop on what makes Pharonik Pilates a standout in Denver’s fitness landscape.
Magda’s Golden Rule: Learn her invaluable advice for enduring business success and staying true to your fitness passion.

Magda rewriting the playbook on how to make a mark in the fitness world.

And let me tell you, her story is one we all need to hear and learn from.

Inspired yet?

Plug in your headphones and hit play on EPISODE 592.

Catch ya there!

With Grit and Gratitude,

Lise

PS: Join us for Dare To Thrive on February 28th & March 1st in Los Angeles, CA.

It’s (2) live days of incredible experts, actionable training, community, networking, movement, and coaching to get inspired and ready for the biggest year for your studio yet.

Here is the LINK TO REGISTER.

www.studiogrow.co

www.linkedin.com/company/studio-growco/

Yall, what does it take to become a household name in the fitness industry?

We asked the President of Basecamp Fitness just that.

I recently had an amazing heart-to-heart with Ben Camper, the innovative President of Base Camp Fitness.

Spoiler alert: Their journey is awe-inspiring.

Base Camp has made a name for itself in the boutique fitness world with its unique 35-minute high-intensity interval training workout. Not only has this unique approach set them apart, but it's also driven some incredible growth.

In EPISODE 589, we dive deep into the nitty-gritty of their brand transformation.

Here's a sneak peek of what we discuss:

Base Camp’s Growth Strategy: Base Camp's approach to balancing single and multi-unit operators with their goal of hitting 200 units by 2026.
Base Camp’s Business Model: We discuss how they've created an efficient workout experience that extends to their marketing, studio design, and vendor management.
The Role of Self-Esteem in Brands: The role of resources and expertise from Self-Esteem Brands in Base Camp's success journey.
Real Estate Choices: We talk about the crucial role of smart location selection and market demand in their growth strategy.
Franchisee Success: We delve into Base Camp's belief that their franchisees' success is the key to their own growth.

Remember, the key to success is not just dreaming big, but executing big.

Let’s listen and learn, together.

Keep pushing boundaries and chasing those dreams!

With Grit and Gratitude,

Lise

www.studiogrow.co

www.linkedin.com/company/studio-growco/

Imagine a place where fitness is more than just exercise—it's more like a transformative experience.

In Episode 588, we’re unveiling the magic behind one of London's hottest studios.

Join me as I dive deep with Rob Beal, Director of Fitness at Third Space.

Where we explore how this unique concept is revolutionizing the fitness landscape.

Here's What We Uncover:

A Sanctuary, Not Just a Gym: Discover how Third Space creates a nurturing environment that goes beyond physical fitness.
Diversity in Motion: From the calm of yoga to the vigor of high-intensity workouts, Third Space caters to every fitness aspiration.
Beyond Equipment: Every corner of Third Space is designed to uplift, motivate, and inspire.
Personal Training Transformed: It's not just training, it's a journey towards self-discovery and empowerment.
Tech with a Heartbeat: Embracing technology that understands and enhances your fitness journey.
London's Fitness Haven: Learn about Third Space's strategic expansion, making holistic fitness accessible to more people.

If you’re interested in what the future of fitness looks like…

Grab your headphones and press play on EPISODE 588.

"Fitness isn't just changing; it's evolving."

That's the mantra of Debra Strougo, the powerhouse behind Row House.

This week we’re rewinding back to Episode 546.

Where we dove into the future of fitness with Debra.

And trust me, it was an eye-opener.

Her journey from marketing whiz to fitness icon? Absolutely inspiring.

Quick Highlights:

Debra’s Odyssey: From marketing to fitness empire – what a ride!
Clients Come First: It's all about understanding what they need.
Row House Origins: How a simple idea became a fitness sensation.
Branding Genius: Debra’s top tips for a brand that resonates deep.
Franchising? Yes, Please: Why this is her go-to strategy.

This episode is a goldmine for anyone wanting to thrive in boutique fitness.

And it's just as relevant today as it was then.

And hey, don’t miss out!

Join us at Dare To Thrive, Feb 28th & March 1st in LA.

It’s your ticket to an incredible 2024 for your studio. Grab your spot here.

With Grit and Gratitude,

Lise

PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe and join the party!

LINKS:

https://www.linkedin.com/in/debrastrougo/
https://www.therowhouse.com/
https://connectedhealthandfitness.com/
https://www.instagram.com/studiogrowco
https://studiogrow.co/

Y’all,

In the latest episode of the Business of Boutique Fitness, host Heather explores the importance of understanding your competition in the fitness industry. Competition brings more awareness to fitness and wellness, benefiting everyone. Heather emphasizes the need to identify your unique offerings to stand out. Thoroughly researching your competitors and conducting a SWOT analysis will help you understand how you differ and inform your marketing decisions.

When interacting with prospective clients, use your knowledge to provide tailored information and find the right fit, even if it means recommending a competitor. Take the high road when discussing competition, showcasing your strengths and unique value. By leveraging your strengths and standing out, you'll attract the right clients and thrive in the competitive fitness industry. Visit the Studio Grow website for the full episode and more resources. Subscribe, leave a review, and share with colleagues to make a positive impact in the world of boutique fitness.

On the edge of your seat?

Great, let’s do it. Catch ya in EPISODE 586 and let’s make your studio the hottest ticket in town!

With grit and gratitude, Lisé

LINKS: https://studiogrow.co/ https://www.instagram.com/studiogrowco https://www.linkedin.com/company/studio-growco/

You know that feeling when you walk into a place and it just feels right?

That's no accident.

It's the magic of a business built with heart and soul.

And that's exactly what we're chatting about in EPISODE 585.

Nicole's been where many of us are – at that crossroads where you choose safe over soulful.

But she chose differently.

Here's a taste of our heart-to-heart:

Trust Your Gut: Nicole's journey is proof that your instincts can be your business's best friend.
Create a Haven: How your studio can be more than just a place to sweat – it can be a second home.
Forge Genuine Bonds: The art of turning clients into a community that cheers for each other.
Authenticity as Your North Star: How staying true to yourself is your brand’s strongest move.
The Power of Yes…and No: Making space for what serves you (and your clients) can define your success.
Embrace Growth: Nicole shares how embracing change led to her studio being a place where everyone wants to be.

Pop in your earbuds and hit play on EPISODE 585, and let’s get into the feels of running a business that’s truly yours.

Catch ya there!

With grit and gratitude,

Lisé

LINKS:

https://www.instagram.com/wonderyoga/

https://studiogrow.co/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/company/studio-growco/

When a new member walks into your studio…

You're not just showing them where the locker rooms are or what the WiFi password is.

You're laying down the red carpet to a long-term relationship.

That might just turn them into…your next raving fan.

In EPISODE 584, I sat down with Lindsey & Katie, the gurus of the “New Member Journey”, who have turned this process into an art form.

Here's Your Quick Look:

Vision Crafting: Why clarity in goals equals commitment.
The “Because” Strategy: A simple word with conversion-boosting power.
It Takes a Village: How tailored workshops and coaching sessions create a loyal tribe.
Wisdom in Pages: Top book picks for mastering conversions and client engagement.

So grab your headphones and tune into EPISODE 584 and we’ll dive into this New Member Journey together.

Catch ya there!

With Grit and Gratitude,

Lise

PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!

With grit and gratitude,

Lisé

LINKS:

https://studiogrow.co/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/company/studio-growco/

Is your studio's love life a series of bad dates?

You know the drill.

Clients come in, the sparks fly, but just when you think it's love at first sight—poof—they ghost you.

If you're tired of the “It's not you, it's me” chats…grab your headphones.

In EPISODE 583, I sat down with my rockstar Studio Grow coaches, Katie and Lindsey, to discuss the nitty-gritty of client retention.

Trust me, it's like couples therapy for your fitness studio.

Here's the Tea:

The Love Language of Retention: Katie breaks down how showing love to your clients is more than just a good playlist and a high-five.
Numbers are Your Wingman: Lindsey spills on why you gotta know your stats to turn those flings into long-term relationships.
No More Drama: Lindsey shares how a solid retention strategy is the ultimate stress-buster for studio owners.
Keep the Flame Alive: Katie talks about how to keep that initial spark going, so your clients feel special every single day.

So, if your studio is stuck in a cycle of fitness flings…

EPISODE 583 is your go-to guide for turning those short-term trysts into happily-ever-afters.

Catch ya there!

With grit and gratitude,

Lisé

LINKS:

https://studiogrow.co/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/company/studio-growco/

Is your fitness studio on the brink of something huge?

The road from startup to empire is bumpy, but…

This dream isn't as far-fetched as you might think.

In EPISODE 582 I had the pleasure of chatting with Felicia Alexander.

She's the powerhouse behind Box Union and the strategic brain that took Title Boxing Club to new heights.

Seriously, she's the Yoda of fitness franchising.

Here’s the lineup:

Your Next 10 Years, Sorted: Forget just surviving the week. Felicia and I dive deep into long-term planning, vendor relationships, and why you might even want to think about patents.
Boss Moves Only: As your business grows, you're not just the operator—you're the visionary. We talk about how to make that shift without losing your sanity.
Import/Export Genius: Felicia shares some golden nuggets on sourcing the right stuff for your studio. Believe me, this is game-changing.
Pandemic Pivot: We both know COVID was a curveball. Felicia breaks down how she kept her community buzzing, even when the doors were closed.
Franchising 101: Felicia's acquisition of Title Boxing Club is a masterclass in scaling. She spills the tea on what you need to know.
Community Is Everything: If your clients aren’t raving fans, you're leaving money on the table. We get into how to build that die-hard community.

So, hit play on EPISODE 582, and let us give you the playbook to scale your studio into something epic.

With grit and gratitude,

Lisé

LINKS:

https://studiogrow.co/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/company/studio-growco/

https://www.linkedin.com/in/feliciainla/

Is your studio a high-stakes drama?

Is it a stage where every session is a show, each trainer is a star, and you?

You’re the brilliant director behind it all.

If it’s not…

In EPISODE 581, we’re peeling back the curtain to reveal the nitty-gritty of running a studio that's not just a gym…but a hot-ticket theater.

Here’s the lineup:

Talent Retention is No Joke: This isn't some community theater production; we're talking Broadway-level stakes here.
Be the Director, Not Just the Boss: Your job is to bring out the Tony-worthy performances in everyone, from front desk to trainers.
It's Showtime, Always: A studio isn't just four walls and some equipment; it's a live performance that happens the moment someone walks in.
Are We Built to Last?: The big question we all need to answer before the final curtain call.
Industry Lessons, Stage-Ready: Even Broadway directors watch other shows. What can we learn from the gym and health club scene?

On the edge of your seat?

Great, let’s do it.Catch ya in EPISODE 581 and let’s make your studio the hottest ticket in town!

With grit and gratitude,

Lisé

LINKS:

https://studiogrow.co/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/company/studio-growco/

Here’s what we’re talking about in this episode:

Introduction to the Front Desk Team and Their Impact on Brand Perception: This section discusses the importance of the front desk team in shaping the studio's brand image and creating a positive experience for clients.
Overcoming Objections and Maximizing the Front Desk Role: This section addresses common objections to having a dedicated front desk team and highlights the potential value they can bring to the studio.
Defining the Front Desk Team as Brand Ambassadors: This section emphasizes the role of the front desk team as brand ambassadors who understand clients' needs, make recommendations, and create personalized experiences.
Leveraging the Front Desk Team for Revenue Generation: This section explores how the front desk team can contribute to revenue generation through upselling, cross-selling, and building strong relationships with clients.
Hiring the Right Front Desk Team Members and Setting Them Up for Success: This section provides guidance on finding the right candidates for the front desk role and implementing effective onboarding and training programs.
The Front Desk as a Powerful Tool for Client Impressions and Retention: This section highlights the front desk team's role in creating a welcoming atmosphere, fostering client relationships, and contributing to client satisfaction and retention.

Links:

https://www.instagram.com/studiogrowco

https://studiogrow.co/

Y’all,

Is your sales team not quite in sync?

Like you've got the instruments, but the music just isn't flowing?

That's what Episode 579 is all about—making sure your sales team is more than just a group of people reading from different song sheets.

Here's the breakdown:

The Process Puzzle: Trust me, this isn't boring—it's the secret sauce for a killer sales team.
Soft Skills Aren't Soft: They're the hidden muscle of your sales game.
Emotions in Motion: How understanding feelings can actually up your sales.
The Perfect Blend: Mixing hard skills with heart for sales that truly resonate.

Finding the right mix of discipline and flair is like arranging a song.

You need the structure, but you also need those surprising notes that make it uniquely yours.

If this sounds like the tune-up your sales team needs, don't miss Episode 579.

With grit and gratitude,

Lisé

LINKS:

https://studiogrow.co/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/company/studio-growco/

https://www.linkedin.com/in/beth-potter-6a6b98193/

578: 180 Degrees of Boutique HR - The New Org Chart

Here’s what we’re talking about in this episode:

The importance of building a successful team: Lise discusses the importance of having a long-term, productive, and satisfied team and the challenges of achieving this in the current industry.
Typical employees in boutique fitness: Lise breaks down the typical employees in boutique fitness, including front desk workers, practitioners, and managers, and discusses the challenges associated with retaining them.
Different stages of studio development: Lise outlines three stages of studio development, from Studio 1.0 with an owner-operator to Studio 3.0 with multiple locations and an owner-investor, and the roles needed at each stage.
The importance of a marketing director: Lise emphasizes the critical role of a marketing director in sustaining steady growth of leads.
The role of a regional director: Lise explains the importance of a regional director in ensuring that sales managers in individual studios perform well.

Links:

https://www.instagram.com/studiogrowco

https://studiogrow.co/

577: Studio Surge - Unveiling Growth Strategies and Transformative Insights around a Multi-Studio Expansion

Here’s what we’re talking about in this episode:

Beth Potter introduces the upcoming series on boutique HR and shares a personal story about her husband's growth in the industry.
Brent shares his experience of growing from 5 to 13 studios and the challenges involved with integrating new teams and processes.
Brent explains the leadership strategies he implemented, such as accountability ladders and lead trainers, to develop his team.
Brent emphasizes the importance of replicating processes and the member journey to maintain consistency across all locations.
Brent discusses how his team overcame the influx of membership cancellations during the pandemic by focusing on building relationships and culture.
Beth asks Brent how he manages his dedication to his team and provides advice on communication protocols and work-life balance.

Links:

https://www.linkedin.com/in/brent-potter-5a990461/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/in/beth-potter-6a6b98193/

https://studiogrow.co/

Here’s what we’re talking about in this episode:

Kim explains how her training in classical ballet informs her approach to classical Pilates and why she prefers this method.
Kim discusses her desire to become a business owner, her lack of prior business experience, and the challenges she faced in opening and growing her Pilates studio.
Kim emphasizes the importance of staying true to the tradition of classical Pilates and passing on an authentic product to clients and future generations.

Links:

https://au.linkedin.com/in/kim-paxton-95592a17

https://www.thepilatesstudioblackwood.com.au/

https://studiogrow.co/

575: Forging a Place For Female Leadership in Fitness: Meet Andrea Bell, Inspire Brands Asia Partner and Anytime Fitness Master Franchisor and Learn What's Factors Are Driving Success For Women in Fitness

Here’s what we’re talking about in this episode:

Building Anytime Fitness in Asia - Bell discusses how she and her husband decided to establish Anytime Fitness in Asia and how the brand grew to 340 clubs across nine markets in Asia.
Bell discusses the challenges of managing people and building a team, as well as the trends of boutique fitness and slow growth in the Asian fitness industry.
Bell also chats about the infrastructure of Anytime Fitness in Asia, including the corporate ownership of 30% of their locations and the challenges that come with it.
Lisa compares Anytime Fitness in Asia to the US and highlights the differences in corporate ownership and the number of locations.

Links:

https://sg.linkedin.com/in/andrea-bell-97275bb4

https://www.inspirebrandsasia.com/about-us/

https://studiogrow.co/

574: From Investor to Acquisition: Meet Desiree Guillard-Young and Walk Alongside Her Path to a 3 Studio Acquisition and New Role As Director of People for FitLab

Here’s what we’re talking about in this episode:

Lisa Kueckerintroduces her guest, Desiree Gulliard-Young, as a powerhouse and a leader in the fitness industry.
Desiree discusses her athletic background and how it prepared her for her professional career, as well as her experience in corporate America, specifically in talent acquisition and leadership development.
Lisa and Desiree discuss how Desiree became an investor in Sanctuary Fitness and how her background in talent acquisition and leadership development prepared her for her role as Director of People Operations.
Desiree discusses some of the lessons she's learned in leadership, including the importance of meeting employees where they are and adjusting leadership strategies accordingly.
Desiree discusses the challenges and opportunities she faced when transitioning from corporate America to a startup environment, including the importance of assessing current state and learning the business before making any major changes.

Links:

http://www.linkedin.com/in/desireeguilliardyoung

https://www.instagram.com/desi_spice49/

https://studiogrow.co/

Here’s what we’re talking about in this episode:

Early mention of Black Friday: Lise discusses the importance of planning for Black Friday in the third quarter, and shares statistics about the shopping holiday.
The importance of messaging: Lise emphasizes the importance of crafting the right message for Black Friday, and shares insights from marketer Donald Miller on how to tell a brand's story.
Profit maximization: Lise discusses the importance of focusing on the most profitable products and services in a Black Friday strategy to maximize revenue.
Product stacking: Lise recommends using a "stacking sale" approach to Black Friday, with four different offers over multiple days to target different buyer types.
Black Friday success stories: Lise shares success stories from previous Black Fridays, including large sales and increased average client monthly value.
Call to action: Lise encourages listeners to download the studio's Black Friday Ultimate Guide and take action to create an exceptional Black Friday strategy.

Links:

https://studiogrow.co/

Here’s what we’re talking about in this episode:

Overview of Amanda Freeman's fitness brand, SLT - Amanda Freeman, founder of boutique fitness brand SLT, discusses the high-intensity Pilates workout that has swept New York City and New England.
Growth trajectory and acquisition strategy of SLT - Freeman talks about the early days of SLT as a passion project, its growth trajectory, and the decision to partner with private equity to fund expansion and acquisitions.
Challenges of acquisitions in the fitness industry - Freeman explains the difficulties of acquiring other fitness studios and the need to carefully consider factors such as employee contracts and landlord negotiations.
Franchising versus corporate ownership in the fitness industry - Freeman discusses her initial hesitancy towards franchising and the challenges of balancing corporate overhead with the need for expansion.
Impact of COVID-19 on the fitness industry - Freeman touches on the challenges faced by the fitness industry during the pandemic and how it affected SLT's growth.
Compensation and performance in the fitness industry - Freeman discusses the issue of compensating employees based on performance and the challenges faced with managing remote locations.

Links:

https://studiogrow.co/

https://stretchdspace.com/

https://www.linkedin.com/in/amanda-freeman-95b61614/

571: Part 2 - Promotion Stacking with Coaches Emily and Allison

Here’s what we’re talking about in this episode:

Coach Emily and Coach Allison welcome you to the second part of a marketing series and discusses effective promotion stacking strategies.
The discussion highlights the importance of understanding your audience and appealing to different types of buyers with different promotions.
Strategizing promotion stacking: The transcript offers advice on how to strategically plan and implement promotion stacking, including considering the calendar, the length of promotions, and the client journey.
Avoiding overuse of promotions: The discussion warns against overusing promotions and discusses how to avoid making clients feel like everything is always on sale.
Length of memberships: Allison and Emily suggest considering the length of memberships or contracts when planning promotions, and how this can impact client retention.

Links:

https://studiogrow.co/

https://www.linkedin.com/company/studio-growco/

Here’s what we’re talking about in this episode:

Coach Emily and Coach Allison discuss the importance of planning your marketing calendar and warm up your audience with promotions, packages, and different marketing channels.
The Importance of Understanding User Feedback: The user research call discusses various user research topics and methods, and how to evaluate user feedback effectively.
This document describes the role of a research scientist, including their responsibilities and the qualifications necessary for the position.
A brief overview of ancient Greek civilization, including their emergence as a distinct civilization, the development of city-states, and the Golden Age of Greece.
A project plan for launching a new board game, including determining the target audience, designing and testing the game, branding and packaging, and developing marketing and distribution strategies.

Links:

https://studiogrow.co/

https://www.linkedin.com/company/studio-growco/

Here’s what we’re talking about in this episode:

Discussion on the importance of having the right staff in place and Catherine's process for finding reliable employees.
Tips for streamlining systems and processes for multiple locations, including creating standard operating procedures.
Importance of setting boundaries and creating work-life balance as a studio owner, including tips for managing staff and taking time off.
Personal growth and detachment from the business as a key to success, including the benefits of not being emotionally attached to the business and making better decisions.

Links:

https://runwaypilates.com/

https://uk.linkedin.com/in/catherine-hebb-19737a10

https://studiogrow.co/

https://www.linkedin.com/company/studio-growco/

Here’s what we’re talking about in this episode:

Understanding the need for software and automations in a business, particularly for lead management and communication with clients.
The different types of software necessary for a brand new business, including CRM, email, and texting capabilities.
The importance of utilizing automations to nurture and communicate with leads, prospects, and clients, without sacrificing authenticity.
The benefits of automations for personal trainers and studios, particularly in terms of time management and efficiency.
The top three essential things to automate for a business, including lead nurturing, purchase follow-ups, and appointment reminders.

Links:

https://studiogrow.co/

https://www.linkedin.com/company/studio-growco/

Here’s what we’re talking about in this episode:

Understanding the need for software and automations in a business, particularly for lead management and communication with clients.
The different types of software necessary for a brand new business, including CRM, email, and texting capabilities.
The importance of utilizing automations to nurture and communicate with leads, prospects, and clients, without sacrificing authenticity.
The benefits of automations for personal trainers and studios, particularly in terms of time management and efficiency.
The top three essential things to automate for a business, including lead nurturing, purchase follow-ups, and appointment reminders.

Links:

https://studiogrow.co/

https://www.linkedin.com/company/studio-growco/

567: The Future of Teacher Training - Meet Nora Reynolds, Co-Founder of Arrichion and Learn How Higher Education Is Transforming Teacher Trainings

Here’s what we’re talking about in this episode:

Discussion on the importance of deliberate practice in online learning and the mistakes made in online learning.
The deliberate structure and success of Auron's online teacher training program.
Problems with too much content in online programs and the necessity of building connections between modules.
The importance of developing quality teacher training programs and the current state of the industry.
The role of live instruction and feedback in Auron's teacher training programs.

Links:

https://arrichion.com/

https://www.linkedin.com/in/norareynolds

https://studiogrow.co/

https://www.linkedin.com/company/studio-growco/

Here’s what we’re talking about in this episode:

Amanda discusses Team Development and the importance of building a team environment that embraces feedback and encourages growth mindset for success. She lists 8 impactful points that she uses in her own studio every day.
Amanda shares her personal approach for holding development conversations by breaking the ice, getting employee feedback first, performing an expectation check, giving feedback, creating a plan, and following up.
Amanda emphasizes the importance of using open-ended questions to encourage employees to open up and share their struggles or areas of improvement.
Amanda discusses the importance of empowering employees to assess their own processes and take ownership of their role for improved performance.

Links:

https://studiogrow.co/

https://www.linkedin.com/company/studio-growco/

Here’s what we’re talking about in this episode:

Lise interviews Ben Camper, president of Base Camp Fitness, discussing the brand's unique 35-minute high-intensity interval training workout and its growth aspirations within the fitness industry.
Base Camp's Growth Strategy: Ben Camper discusses the importance of franchisee success and how Base Camp Fitness is looking for a balance of single unit and multi-unit operators to achieve its goal of having 200 units by 2026.
Efficiencies in Base Camp's Business Model: Base Camp Fitness aims to create an efficient and effective workout experience, which permeates throughout all aspects of the brand, including its marketing, studio design, and vendor management.
Self-Esteem Brands' Impact on Base Camp Fitness: Self-Esteem Brands' resources and expertise have been instrumental in Base Camp Fitness' success and growth trajectory.
The Importance of Real Estate Choices in Base Camp's Growth Strategy: Base Camp Fitness considers real estate choices and market demand when selecting new franchisees and locations.
Franchisee Success in Base Camp Fitness: Base Camp Fitness is obsessed with franchisee success and sees it as the key to its own success and growth.

Links:

https://studiogrow.co/

https://www.linkedin.com/company/studio-growco/

Here’s what we’re talking about in this episode:

Allison recounts her experiences in establishing a small franchise of Pilates studios and the challenges she faced due to a lack of available teachers, suggesting that training dedicated teachers within your studio can provide a solid solution.
Different types of teacher training programs, from foundation courses to comprehensive training programs, suggesting the need for clarity on what each studio plans to offer, and how licensing or hosting programs from another school or company could be viable options.
The logistics of implementing a teacher training program, including factors like potential class cancellations, marketing budget, supplies, and ensuring profitability, suggesting that studios should aim for about 30% profitability or more in their programs.
Allison explains how to price teacher training programs based on cost, capacity, and potential profitability, recommending that studios consider payment plans, cancellation policies, early bird pricing, and potential upsells to increase profitability and enhance the experience for future teachers.

Links:

https://studiogrow.co/

https://www.linkedin.com/company/studio-growco/

When Aymeric and Gianni decided to create a one-of-a-kind boutique studio experience in Hong Kong, they chose to model their brand around the concept of ikigai – the Japanese secret to a meaningful life.

Today, Ikigai Wellness is more than just your run-of-the-mill chain of yoga and meditation studios. From day one, Aymeric and Gianni have worked to create and deliver a holistic experience to help clients discover their reason for being and define their own path to happiness and success.

And their world-class yoga and meditation offerings are just the starting point of all they’ve set out to achieve.

Join Lise in this week’s episode of The Business Of Boutique Fitness as she speaks to Aymeric Vollant and Gianni Melwani about the vision and mission behind Ikigai Wellness. Aymeric and Gianni discuss how they positioned their lifestyle brand around wellness, the various types of holistic experiences they offer and why quality care and hospitality have always been their top priority.

Here’s what we’ll cover in Episode 563:

The fascinating personal journeys of Aymeric and Gianni that led to the creation of Ikigai
An in-depth exploration of the meaning and inspiration behind the name and concept of ikigai
The importance of customer care and hospitality in creating a unique and exceptional client journey
The unique experience that Ikigai Wellness offers in terms of class size, variety of offerings, personalized customer service, and attention to detail in the studio design
The integration of music into the Ikigai experience and how it creates unique and transformative sessions.

Tune in now to start listening!

Links:

https://www.ikigai.hk/

https://studiogrow.co/

https://www.linkedin.com/company/studio-growco/

Not all teacher trainings are created equal, y’all.

Teacher trainings can be a powerful revenue generator, help you give back to your community, and source great instructors for your studio.

But here’s the kicker, if you’ve got dreams of growing your program to 7-8 figures: there are certain things you’re going to have to consider:

Like centering your business model around a product stack
The different tiers of training you offer
Or whether you should set up a separate business for your teacher training

You can expect all of that and more in this week’s episode of The Business Of Boutique Fitness. Join Lise in episode 2 of our new Teacher Training series as she breaks down the business models that bring in seven and eight-figures just from teacher training.

Here’s what we’re talking about in this episode:

Developing a seven and eight-figure teacher training program as a separate business entity with its own IP and brand
Core and foundational training for the masses and technical aspects of building a training with milestones and CEUs
Business model for teacher training programs with annual fees, CEUs, and a product stack for recurring revenue
Next level of training with a focus on more advanced movements and specializations that reflect the brand
Level three training a professional training with a niche focus and potential for skipping over based on personal goals

Links:

https://studiogrow.co/

https://www.linkedin.com/company/studio-growco/

Here’s what we’re talking about in this episode:

Lise explains the importance of an onboarding journey for both clients and team members and discusses the key elements of a successful onboarding process.
Lise introduces the concept of a bridge training program to quickly onboard experienced fitness instructors into a studio's methodology.
Lise also discusses the importance of a comprehensive teacher training program and shares best practices for developing such a program.
Lise introduces the concept of advanced teacher training and explains its importance in developing highly skilled and committed teachers.

Links:

https://studiogrow.co/

https://www.linkedin.com/company/studio-growco/

Y’all, a teacher training program can be a game-changer for your studio.

It can increase your cash flow, enhance your reputation, and you a wonderful group of trained instructors who can join your studio family.

But let’s be real – running a teacher training program is hard work.

It means extra hours, long weekends and a significant investment in energy and resources.

So if you put in all that extra effort and offer a teacher training program this year, you have to make sure it’s a doggone sell-out.

And that’s exactly what Studio Coach Allison Zang will help you do in this week’s episode of The Business Of Boutique Fitness. With 15 years of experience running a successful Pilates studio in Central Pennsylvania, Allison knows just what it takes to make a teacher training program a success. And this week, she will share her time-tested strategies for building a teacher training waitlist that’ll help your program sell like hotcakes!

Here’s what we’ll talk about in Episode 560:

Why you should collect leads for your teacher training program all year round
How and when to build your waitlist page
Proven strategies for marketing your teacher training program
How to build “height” around your studio to deepen people’s interest
How to position free consults & scholarships to attract high-quality leads

Tune in now to start listening!

LINKS:

https://studiogrow.co/

https://www.linkedin.com/company/studio-growco/

Here’s what we’re talking about in this episode:

Today we discuss the importance of personal commitment in business and how it can inspire growth and drive success.
Brady shares her personal story of opening Encompass Fitness, including her initial commitment to creating a safe and welcoming space for people to experience fitness, her struggles with burnout and detachment from the business, and her eventual re-engagement and re-centering.
We talk about the power of engagement in business, including the importance of staying committed and invested, and the negative effects of disengagement.
Brady shares her experience with burnout and how she overcame it through deep rest and reconnection with her passion and mission.

Links:

https://encompassfitness.ca/

https://www.linkedin.com/in/brady-johnson-a2746771/?originalSubdomain=ca

https://studiogrow.co/

https://www.linkedin.com/company/studio-growco/

558: The dirty 'S' word...How Sales is really just a Conversation!

Here’s what we’re talking about in this episode:

Amanda discusses how sales should be viewed as a conversation and not something intimidating or scary.
She also talks about the importance of the intentional intake process and how it can help build rapport and trust with potential clients.
Amanda emphasizes the significance of the client experience and how it can impact a potential sale.
She discusses the importance of asking for the sale and how having a solid sales process can make it easier.

Links:

https://studiogrow.co/

https://www.linkedin.com/company/studio-growco/

Believe it or not, there are leaders, politicians and policymakers out there who still think of fitness as recreation.

And worse, they tax it the same way too.

In reality, gyms and fitness studios play a critical role in empowering people to maintain their basic health, prevent chronic and acute illness and live happy, fulfilled lives.

That’s why we need people like Brett Ewer to advocate for our industry and convince legislators and policymakers that what we do matters. In the face of ever-changing legislation and regulations, people like Brett are working to make a case for our industry and demonstrate how we critically impact society at the local, state and federal levels.

Join me in Episode 557 of The Business of Boutique Fitness as I chat with Brett Ewer, Head of Government Relations at CrossFit, about the importance of shaping policies that protect the fitness industry and ensure that boutique fitness not only survives, but continues to thrive.

Here’s what we talk about in Episode 557:

Why the fitness industry needs advocates who can lobby for them at the state and federal level
Brett’s day-to-day routine as Head of Government Relations at CrossFit
The Community Gyms Coalition and its advocacy efforts during COVID-19
The Gyms Act legislation, plus a behind-the-scenes look at what went into its development and advancement
What studio owners need to know about sales tax and other key regulations

Links:

https://www.linkedin.com/in/brett-ewer-8151235a

https://twitter.com/brett_ewer?lang=en

https://www.linkedin.com/company/crossfit?trk=public_profile_topcard-current-company

https://studiogrow.co/

https://www.linkedin.com/company/studio-growco/

Here’s what we’re talking about in this episode:

Lise chats with Rob Beale about the Third Space fitness concept, which aims to be the "third space" for its members and inspire them to be their personal best.
Third Space's unique set of amenities and its focus on experience: Rob Beale explains how Third Space is more than just a typical health club, with a focus on building beautiful facilities, personalized service, and expertise to deliver the best experience for members.
The challenge of ensuring quality experience across multiple modalities: Rob Beale discusses the challenge of upholding Third Space's philosophy and ensuring quality experience across various modalities, and how recruiting passionate and talented people is key to achieving this.
Third Space's selection process for trainers and instructors: Rob Beale shares Third Space's selection process for personal trainers and group exercise instructors, which involves a multi-stage audition and training program to ensure that instructors are experts in their field and can deliver a five-star experience for members

Links:

https://www.thirdspace.london/

https://www.linkedin.com/in/rob-beale-a537a917/?originalSubdomain=uk

https://twitter.com/RobBeale

https://studiogrow.co/

https://www.linkedin.com/company/studio-growco/

Here’s what we’re talking about in this episode:

The guest, Brian O'Rourke, is the CEO of Vedere Ventures, president of the Fitness Industry Technology Council, and co-founder of Moon Mission Media.
Brian discusses how growing up in a military family taught him perseverance and adaptability and how hospitality has influenced his experience-driven fitness businesses.
The importance of understanding which numbers matter when it comes to running a business is emphasized, including operating margin, lifetime value of customers, and acquisition costs.
The challenges of reducing cost per acquisition in digital marketing are discussed, with Brian noting that not all attribution models from Meta or Google are reliable.
The fitness industry has been built on venture capital models, but the importance of building sustainable, profitable businesses is emphasized.
Knowing how to see is a guiding principle for Brian's investments, and he emphasizes the importance of understanding what numbers really matter when it comes to profitability and sustainability in a business.

Links:

https://www.bryankorourke.com/

https://www.vedereventures.com/

https://www.moonmissionmedia.com/

http://www.fittechcouncil.org/

https://studiogrow.co/

https://www.linkedin.com/company/studio-growco/

554: How to make your team an asset, not a burden - Coaches Peter and HP

Here’s what we’re talking about in this episode:

HP shares her extensive experience in people development and how it relates to effectively managing teams.
Peter and HP talk more on the importance of assessing candidates' human skills and values during the interview process.
We also discuss the importance of transparently discussing career aspirations with employees and being upfront about the possibility of them leaving.
HP and Peter emphasize the significance of hiring individuals whose values align with the business and taking an interest in their long-term career goals.

Links:

https://studiogrow.co/

https://www.linkedin.com/company/studio-growco/

Y’all, studio owners are often super reluctant to embrace new technology.

I get it – the idea of adding another tool to your already overflowing plate can seem like a lot. Not to mention the fear that technology and automation will diminish the human element in your business.

But I wanna let you in on a little secret today.

The truth is, if you use it right, automation platforms can actually help you strengthen your relationship with your clients.

These platforms can automate repetitive tasks, streamline studio operations and organize data efficiently, so you can free up your time to focus on what matters most – connecting with your clients and building your community.

And that’s exactly what we’re discussing in this week’s episode of The Business Of Boutique Fitness! Join Studio Grow Coach Peter as he chats with Nathan from LoyalSnap, an automation platform designed to help boutique fitness studios build stronger relationships with their clients. Learn all about the role of automation in boutique fitness, the pitfalls you need to avoid, and how simple, functional tech tools can be a game-changer for studio owners.

Here’s what we’ll cover in this episode:

Common misconceptions about automation and examples of bad automation practices
Nathan’s checklist for building authentic client relationships
How automation platforms like LoyalSnap can streamline client management and help you communicate meaningfully
The role of AI in automation software & why simple functional tools are most effective for small business owners

Links:

https://www.loyalsnap.com/

https://studiogrow.co/

https://www.linkedin.com/company/studio-growco/

Boutique Fitness 552: Surviving Strong: The building of my brand with Susan Holden

There’s more to living than not dying.

That’s what Susan Holden told herself after being diagnosed with invasive cancer in 2004.

The cancer had spread, the prognosis wasn’t good, and overnight, Susan's life became an endless series of doctor’s appointments, chemotherapy and hospital visits, with just one key goal – to keep Susan from dying.

Susan’s battle with cancer made her realize there had to be more to life than just avoiding death. She built Surviving Strong as a safe space for anyone who’s struggling – to help them live life to the fullest and give them a community that will be there for them no matter what.

Tune in to this week’s episode to learn about Susan’s mission, understand Surviving Strong’s unique philosophy and get a glimpse into what marketing looks like for mission-driven businesses like Susan’s.

Here’s what we’ll cover in this episode:

Susan’s background, her experience with cancer, and how she found a need that was not being met in her area.
Surviving Strong’s journey since 2009 and Susan’s resilience through personal setbacks and a global pandemic
The philosophy behind Surviving Strong & how it’s different from the mainstream idea of fitness

LINKS:

https://survivingstrong.org/

https://studiogrow.co/

https://www.linkedin.com/company/studio-growco/

551: Your CEO Day Makeover with Michelle and Beth

Here’s what we’re talking about in this episode:

Introduction to the CEO day concept and the importance of having a CEO mindset.
Discussion about the CEO mindset and how to adopt it. The importance of self-care and protecting your time and energy.
Implementation of the CEO day and how to make the most of it. Discussion about the importance of having a structured format, setting boundaries, and making it a non-negotiable in the calendar.
Preparing for CEO days. Michelle and Beth recommend creating structure in your week, delegating tasks, using technology to automate tasks, analyzing your time usage, and doing self-care activities to get into the right mindset. They also discuss the importance of reviewing your finances, KPIs, and big picture projects during CEO days.
They also offer tips on overcoming obstacles to having CEO days and announce their upcoming virtual CEO day event.

Links:

https://studiogrow.co/ceoday

https://www.linkedin.com/company/studio-growco/

https://studiogrow.co/

Here’s what we’re talking about in this episode:

Overview of KPIs that are important indicators of the studio's financial performance.
Overview of KPIs that indicate the quality of the customer experience in a fitness studio.
Explanation of four KPIs to evaluate the quality of the customer experience:
Conversion Rate
Attrition Rate
Net Member Change
Average Membership Link.
Emphasis on the importance of tracking KPIs to understand and target the needs of customers and achieve business growth.

Links:

https://www.linkedin.com/company/studio-growco/

https://studiogrow.co/

Here’s what we’re talking about in this episode:

Introduction to KPIs: KPIs (key performance indicators) are quantifiable measures used to evaluate the performance and success of a business.
Importance of tracking KPIs: Without tracking KPIs, businesses operate blindly and make decisions based on feelings or hunches instead of actual data.
Vanity KPIs: Not all data is valuable and some KPIs, like followers on Instagram, may not translate to increased revenue. Focus on KPIs that drive growth.
Starting with financial performance KPIs: Michelle recommends starting with a few important financial performance KPIs, such as monthly revenue and revenue per member, to get a baseline understanding of the business.
Revenue per member: This KPI measures the average amount of money generated by a member each month and can help improve revenue by upselling or adding new services.
Revenue per square foot: This KPI measures the revenue generated per square foot of physical space and can help optimize utilization of the space to increase revenue.
Payroll as a percentage of revenue: Payroll should be no more than 30% of total revenue and tracking this KPI can help make informed decisions on hiring and class scheduling.

Links:

https://www.linkedin.com/company/studio-growco/

https://studiogrow.co/

Here’s what we cover in Episode 548:

The future of capital investment in the fitness industry
A deep dive into which KPIs are most important from an investment standpoint
Pete’s insights on leasing out space, bringing in other partners and focusing on optimizing your studio space
What you need to do as a studio to attract investors – and seal the deal with them!

If you’re planning to take some big swings in 2023, don’t miss this episode, y’all!

LINKS:

https://www.integritysq.com/

https://www.thehaloacademy.com/

https://thecamptc.com/

https://www.orangetheory.com/

https://www.soul-cycle.com/

Here’s what we’re talking about in Episode 547:

How Anne Marie started her career in the fitness industry with programming
Her suggestions for building programs that ensure cohesive client experience
How Anne-Marie approached the project of building a boutique fitness concept in a 22,000 square feet space
How Anne Marie and her team rolled out their idea of “boutique meets big box” in their marketing and messaging
How to build a wellness center model with physical therapists, drip labs and recovery centers by partnering with local, well-known businesses
Anne-Marie’s tips on structuring management and sales teams

Y’all don’t wanna miss this one. Tune in now to start listening!

LINKS:

https://www.linkedin.com/in/annmariebarbour/

https://themine.fit/

https://www.instagram.com/themine.fit/

https://www.soulbody.fitness/

https://www.technogym.com/

Balance Is Bullshit: A Realistic Approach to Integrating Healthier Habits into Your Life by Alicia McKenzie

https://www.wimhofmethod.com/

https://hapana.com/

Here’s what we’re talking about in this episode:

Debra’s first steps into boutique fitness and how her passion for the industry started
What happened when her passion evolved into her profession
The lesson Debra learned on false starts for clients and the way that led to her launching Row House
How to approach digging deep into your client avatar and setting the stage for a strong brand
Some of the biggest things Debra has learned since she started her very first studio
Why she chose franchising as the path for her business with so many different options available
Deb’s tips to help you get into the minds of your consumer
Her thoughts on embracing all users or sub-avatars
A prediction on what is to come for our industry in 2023

LINKS:

https://www.linkedin.com/in/debrastrougo/
https://www.therowhouse.com/
https://connectedhealthandfitness.com/

These are some of the key trends and findings that I’ll highlight in this episode:

Which sectors have seen exceptional growth in 2022 (and which ones haven’t)
Why human resources will be the most important conversation we have next year
The industry-wide problem with retention rates and what’s on the horizon
The sales process that’s our only way forward in 2023
The radical shift in digital marketing which affected the studio industry (& what the new marketing funnel will look like in 2023).

If you want 2023 to be the year you witness unmitigated, unparalleled growth, tune in now to learn, assess and understand what’s on the horizon for the boutique fitness industry and start planning for next year ASAP!

Here’s what we’re talking about in this episode:

How the iOS 14 update impacted advertising and marketing
The rise of in-platform marketing and how it can benefit business owners
The best digital marketing funnel strategies to adopt right now (+ examples of what worked and what didn’t for Studio Grow clients)
Why your follow-up system is more important than ever before right now & how SMS messaging can play a role in this process
The 2 metrics that make marketing on TikTok totally worth it

Y’all, if you’re in the process of building out your marketing strategies for 2023 right now, this is advice you cannot afford to miss. Go grab a notebook and start listening now!

LINKS:

https://www.successfuladsclub.com/

https://www.linkedin.com/in/tara-zirker-23a24035/

Here’s what we’re covering in Episode 543:

Why it’s important to divide your New Year’s goals into 3 key categories
Why your professional goals need to be separate from your business goals
The best approach for setting business goals (& understanding what you need to improve to move the needle in your business)
How to break your goals into S.M.A.R.T ones (& how further education can help bring them to life)
Tips for identifying and overcoming obstacles, starting right now

If you’re ready to dive into goal-setting for the new year and set goals you’ll actually achieve this time, grab a notebook and tune in now!

Here’s what we’re talking about in this episode:

A closer look at some amazing Black Friday results for our Studio Grow clients
What “sales stacking” is and how you can get the most out of this strategy
Why a membership-oriented promotion is your best strategy for Black Friday
A few examples of what to offer on each of the 5 days of the “Black Friday loop”
Some strategies that we started testing last year and the results that we achieved
What are the two audiences that you should be focusing on during your Black Friday promotions
Where to market your Black Friday offers, plus examples of social media posts that you can use

LINKS:

https://studiogrow.co/blackfriday

https://studiogrow.co/episode541/

Here’s what we’ll cover in Episode 541:

The 5-day Black Friday loop and what you need to know about it as a studio owner
My personal history with this holiday and what I’ve learned over the years
Black Friday marketing strategies I’ve adopted with my studios
Ideas and case studies you can get inspired by
What you can do this week to start prepping for Black Friday

If you’re ready to bring in dozens of new leads this Black Friday and turn them into long-term evangelists, you can’t miss this one. Tune in now to start listening!

LINKS:

https://studiogrow.co/blackfriday

Here’s what we’re talking about in this episode:

The real purpose that developing a budget has in your business
The 5 benefits of budgeting for the health of your business
How budgeting will empower you as the CEO of your studio
3 steps to take to start developing your own budget right now
Which categories you should be including in your budget

Here’s what we’ll cover in Episode 539:

The most common business objections around money and how it could be holding you back
The stories we tell ourselves about raising our prices and what you can do to change that narrative
Tips for starting a business with debt (and how you can utilize it in your favor)
How to incorporate cash infusions into your business right now

If you feel like you’re ready to get out of your way and rewrite the money stories you tell yourself, grab your headphones and tune in now!

Here’s what we’ll cover in Episode 538:

The key aspects of building an exceptional workplace for your team
What to include in a job description (and why clarity is everything here)
Do’s and don’ts to keep in mind when posting your job description
How to create and use a hiring matrix that helps you zero in on your strongest candidate
A list of interview questions that can help you hire better

If you’re ready to get the right people on your bus and build something truly special, start listening now!

LINKS:

Good to Great by Jim Collins

Good to Great: Why Some Companies Make the Leap and Others Don't

Here’s what you can expect from this episode:

A few basic things you can do right now to protect yourself using insurance
Why insurance is good for day-to-day operations while helping you grow your business {and not just for traumatic events}
Some of the insurance products that a boutique fitness studio owner needs to think about purchasing
Common scenarios that could occur that business owners do not necessarily think about, and what should be in place to be prepared for these situations
How to go about finding the right insurance as a new or established business

Curious to know what types of insurance your business needs? Take a look at this Guide by Gild Insurance. It outlines the different types of business insurance and presents the options which may be best for your wellness business.

Click here if want to learn more about Gild and how it can help you future-proof your business!

LINKS:

https://training.studiogrow.co/dare

https://yourgild.com/insurance

Here’s what you can expect from this episode:

What a CRM is and why it’s necessary to use one in your business
The big questions to ask yourself to make sure you choose the right CRM for you
The 3 core features to look for in a CRM, and the elements that people tend to overlook in this process
The best ways to manage leads so that they don’t “fall through the cracks”
What will kill your referral program and how you can prevent this from happening
Key metrics that studio owns should be looking at and how they should show up in your CRM

LINKS:

https://training.studiogrow.co/dare

https://momence.com/

https://www.linkedin.com/in/vojta-drmota-84b493166/

Here’s what we’ll cover in episode 535:

The 3 common reasons behind cancellations and the best way to address them
How to put in place communication systems that can handle and prevent cancellations
How to build the foundation for preventing a cancellation from Day 1
The best way to respond to a cancellation you can’t prevent

Remember, just because someone came in to cancel doesn’t mean they always need to. Tune in now to learn all about how you can retain members when they’re right on the brink of cancellation!

LINKS:

https://training.studiogrow.co/dare

https://fierceinc.com/fierce-conversations/

Here’s what we’re diving into in this episode:

The very first thing to do when setting boundaries in your business
How we are always in control of our own boundaries
What Beth does to establish boundaries with her team and clients
Why it’s a good idea to have clear guidance on response times for your support team
Beth’s thoughts on payment and cancellation boundaries
Ways to start creating physical boundaries and tips for working at home
Why it’s perfectly okay to remove things that aren’t serving you or your business
Steps for building new boundaries today

LINKS:

https://training.studiogrow.co/dare

Here’s what we’ll cover in Episode 533:

The mindset shift you need to consider as you prepare yourself for selling your studio
What I do differently when I view my business as an investment
Why you need to have an exit plan and how it shapes every business decision
How your tax strategy will need to change as you prepare to sell your studio
How to approach and nurture prospective buyers

LINKS:

https://training.studiogrow.co/dare

https://www.facebook.com/studiogrowco

Here’s what we’re talking about in this episode:

How Shannon got involved with Profit First, and what inspired her to specialize in the fitness industry
A look at Profit First and Why and why she recommends it so strongly for small businesses to use
What she sees the most when implementing Profit First with her clients
Shannon’s recommendations for studios just starting out or ones that are operating from paycheck to paycheck
How often you should do an expense audit as a studio owner and the main metrics that owners need to look at regularly
Ways to make reviewing your finances a part of your routine
Shannon’s top tips on budgeting, how to find a good bookkeeper, and what to do to ensure profitability for your business

LINKS:

https://training.studiogrow.co/dare

https://risinggoddessfitness.com/

https://www.instagram.com/michelle.tenuta/

https://fitforprofit.com/

Here’s what they’ll be covering:

The trajectory of Michelle’s studio and the moment she realized that she needed to focus more on the business side of things
A step-by-step look at how she built her first organizational chart and different questions to ask yourself when building yours
Tips and advice for a smooth transition from you teaching the class to having one of your instructors take over
What to consider when making decisions involving more overhead costs
Michelle’s advice for hiring teaching and non-teaching staff
Why you’ll want to make profitability your main focus

Tune in to learn how to systematize your studio (and save yourself time, money and energy!)

LINKS:

https://training.studiogrow.co/dare

https://risinggoddessfitness.com/

https://www.instagram.com/michelle.tenuta/

https://theroom.ae/

https://www.instagram.com/peterpastijn/

Here’s what we’ll cover in Episode 530:

Why it can be harmful to not know your numbers
The big mistakes studio owners make around cash flow in business
How to get over the mindset of not paying yourself until everyone else is paid
What a “profit first” mindset looks like and the first steps towards getting there
What Peter realized once he started tracking his payroll and staffing costs

Tune in now to learn how you can become passionate about growing a thriving and sustainable business!

LINKS:

https://training.studiogrow.co/dare

https://theroom.ae/

https://www.instagram.com/peterpastijn/

Profit First for Microgyms: A Simple System for Healthy Cashflow by John Briggs

Profit First for Microgyms: A Simple System for Healthy Cashflow

Here’s what I’m talking about in Episode 529:

Whether you need to raise your prices because of inflation, and if so, how high is too high
Shifts in the commercial rental markets to be aware of and how to adjust your business model accordingly
Why scholarship-based programs will be so important moving forward
Ways to adjust your employee compensation plans and team positions to fully benefit your business model
Why having a focus on retail will be so crucial during this upcoming recession
Two big things to do now to move your business forward

Here’s what we’re talking about in this episode:

A closer look at what an exit plan is
Why having an exit plan is one of the most important things for you to put into place right now
6 steps to planning your perfect exit plan
What the philosophy of “hire well and train even better” is and what it will allow you to do when executing your exit plan

LINKS:

https://training.studiogrow.co/challenge-optin

https://studiogrow.co/episode526/

https://studiogrow.co/episode526/

https://studiogrow.co/episode525/

Here’s what we’ll cover in this episode:

2 pathways for beating your competitors (and why focusing on customer experience is always the best option)
How to use customer feedback to improve customer experience
Tools that Beth and Heather use to gather feedback
How to strike 1-on-1 conversations with members to make them feel seen and heard
4 key areas to focus on when building your client journey.

LINKS:

https://studiogrow.co/episode526/

https://studiogrow.co/episode525/

Here’s what we’re talking about in Episode 526:

What initially led Heather to the fitness industry
What she feels is the most influential thing you can do as a leader
The tools she uses to help her team establish or pinpoint their strengths
Why Heather treats independent contractors the same as employees and the ways that she motivates them to participate in the business
How she brings new team members into the mix and has them instantly feel like they are part of the team
Actionable steps you can take and start
implementing today to become a better leader

LINKS:

https://studiogrow.co/episode525/

The Five Dysfunctions of a Team by Patrick Lencioni

Here’s what we’ll talk about in Episode 525:

How the meaning of “lead yourself” has evolved for me over the years
The fundamental differences between a manager and a leader
A deeper look into the concept of leading one’s own self
The mindset shifts that can help you truly lead yourself
What is the Enneagram and how it can help you in this process

You can’t lead others if you don’t lead yourself first. Tune in now to know more about how you can be your own leader, and I’ll see you next time on Part 2 of the leadership series!

Here’s what we’re talking about in Episode 524:-

What’s really possible for your studio when it comes to revenue
One of the biggest fitness industry myths and how it might be holding you back
The monthly breakdown of studios that are hitting 7-figures or $83,000 a month
The metrics you need to focus on to measure (and maximize!) your studio’s revenue
How I calculate retention and conversion rates and why these numbers matter so much
The big mistake most studios with 1:1 clients are making
The one number that matters EVEN MORE than your revenue
And, why 7-figure revenues don’t matter unless you’re also hitting this one financial goal

Here’s what we’re talking about in Episode 523:

Why the million-dollar mark may not be the best metric to celebrate
What studios with over 50% profit margin look like
What are ancillary services and a powerful example of what we did for the studio owners we work with
Why the number of clients shouldn’t be the main measure of success for your studio
What clients really want…
How to calculate the appropriate pay for your teachers, red flags to look for and a whole lot more!

Here’s what we’re talking about in Episode 522:=

A look at what Nia Yoga is
How to know when you are ready to host a retreat and where your participants will come from
Tips on choosing a location and venue, along with possible red flags to look out for
Advantages and disadvantages of doing retreats with other facilitators versus solo
Finding a balance in your retreat itinerary
Preparation time and theme importance
How to create a sense of community between participants

LINKS:

https://www.embodycentralia.com/

http://ibodydenver.com/

https://www.themvmtlab.com/

Here’s what we’re talking about in Episode 521:

The four different personality types to market to, and their unique buying characteristics
How knowing who you’re selling to will make your marketing easier
Spontaneous types base decisions on emotion, but it doesn’t mean that it’s not thought out
How do you “seed the experience” to get spontaneous buyers excited?
Methodical buyers will go to any length to ensure due diligence when buying
What professions tend to attract methodical people?
The two things you need to make sure of if you’re doing a one-day sale
Humanistic types are swayed by the story
Case studies, whether by email, Facebook ad or live stream, are effective ways to tell stories
The most important thing you can do with a competitive buyer aka “a deadline dancer”

Here’s what we’re talking about in Episode 520:

• What is “SoulCycling”? • Why you should build a brand – not a business!

• How to cultivate intense community

• Tips and strategies for leveraging a waitlist

• Recommendations for the hiring process {Hire for spirit, then train!}

And more!

If you’ve been looking for some serious marketing inspiration, this is an episode you can’t afford to miss!

LINKS:

https://www.soul-cycle.com/

Here’s what you’ll learn from this episode:

A cutting edge concept, and brand, that is revolutionizing the fitness industry worldwide
How they have positioned themselves to succeed in all markets, regardless of location or size
The ways they are creating only exceptional workouts and experiences for their customers and a breakdown of their signature challenge
What focusing on your clients’ results can do for your business
How to start getting creative with client types
The tremendous opportunities that exist now by leveraging technology

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

https://f45training.com/

Here’s what you’ll learn from this episode:

How the IRS defines “employee” and “independent contractor”
What are the “common law” rules of an employee?
About enforceable non-competes
What is a non-solicitation clause and how that affects both independent contractor and your clients?
There are different laws and regulations for hiring employees in different states across the United States
What is a Factor 20 Test?

In this episode you will learn:

How to approach analyzing your schedule, and why you need to be doing it regularly
Emily’s advice for talking to your staff as a studio owner
Ways to utilize an intentional intake process
A look at surveys and “win-back” surveys
The benefits of posting questions on Instagram stories
The advantages of using small and diverse focus groups
How to start implementing all that you have learned from your clients

LINKS:

https://www.facebook.com/studiogrowco

https://ficdn.ca/ 

https://ursa-rehab.com/

https://docs.google.com/forms/  

https://www.surveymonkey.com/

https://www.typeform.com/

https://www.fitness-weeks.com/

In this episode, you will learn: * How your team is a part of your vision, and why you should let them own their roles * Ways to create a roadmap to success utilizing an accountability ladder * That weekly check-ins with team members, both mentally and emotionally, help navigate coaching on a week-to-week basis * How to integrate forms to keep a pulse on your business, stay aligned with your team, and help them set goals * An approach to fundamentally changing the relationship and culture within your studios * What to do to keep your team engaged and pave the way for new leaders in your studio * How you can begin to pour back into your team with quarterly “Member Experience Universities” * Beth’s advice around compensation, bonuses and identifying obstacles

LINKS:

https://www.jimcollins.com/books.html

https://www.maxwellleadership.com/

In this episode, you will learn:

Peter’s thoughts on offering an element of education
How to approach promoting a community mindset with your teachers
Tips for team building and training
How to help make your teachers feel like part of the business
Whether or not teachers have a sales role in your studio
Ways to measure the success of your teacher

LINKS:

https://theroom.ae/

https://www.instagram.com/theroomabudhabi/

https://www.facebook.com/theroomabudhabi/

https://www.mindbodyonline.com/

In this episode, you will learn:

Why detaching from your studio to make time to care for yourself is crucial
Key warning signs that burnout could be eminent for you
“Sunshine Play” and how to set the tone for the rest of your day
How meditation techniques for intuition and manifestation can take 5 minutes {or less}
What “The Movie in Your Mind Meditation” is all about
Defining your “Bubble Meditation”
How taking time to move your body for yourself will pay dividends
What you can do to find a new source of freedom

LINKS:

Jasmine’s Book, Soul Surge: Discover Your Power, Change the World

https://insighttimer.com

In this episode, you will learn:

How to flip your perspective to start embracing yourself as the true leader that you are
What being a learning leader and continuously educating yourself looks like
Ways to define your leadership style
How to identify your studio’s core values
Michelle’s thoughts on taking inventory on where you are and spending your time in your business
Why leading by questioning is such a powerful strategy

LINKS:

https://risinggoddessfitness.com/

https://www.instagram.com/risinggoddessfitness/

https://www.linkedin.com/in/michelle-tenuta-69724623/

People Styles at Work...And Beyond: Making Bad Relationships Good and Good Relationships Better by Robert Bolton & Dorothy Grover Bolton

In this episode, you will learn:

What got Brent into the fitness industry and how he was led to where he is today
His experience running different types of gyms and franchise systems, and the importance that the operational systems in place have had in their success
Brent’s advice when adding additional roles to your business or when looking to expand
How to find good employees and the top thing he looks for when hiring
Way to establish and promote growth in your studio and to build a great team
Brent’s approach to training team members, even when he can’t be there in person
What keeps him on track for getting it all done while keeping a work/life balance
The personal touch points in his members’ life cycle
His main advice to a studio owner who is looking to scale

LINKS:

https://www.anytimefitness.com/

https://www.linkedin.com/in/brent-potter-5a990461/

In this episode, you will learn:

Why employees are ultimately happier with intrinsic motivation versus just getting paid more money
The advantages of offering competitive pay and benefits
Ideas for incentives and perks
Ways to increase autonomy and motivation around their creativity
How to encourage further education for your team members
Why you’ll want to discover your teachers’ aspirations for future careers and life objectives
The benefits of finding out your staff’s deeper values and their ‘why’

LINKS:

https://afterglowyoga.com/

https://www.instagram.com/afterglowyogastudios/

https://www.facebook.com/afterglowyogastudios

https://www.linkedin.com/in/jasmine-judson-b7158215/

In this episode, you will learn:

The story of how and why Jasmine started her first studio
The way her time, and her students’ time, was impacted after opening her second and third studios
What Jasmine did to create a strong and intimate service-based experience for her clients
Her approach to choosing and adding a customer relationship management system and lead tracker system
Jasmine’s 3-step process for intentional intake, and how it provided market research from her ideal clients to support her business model
Why hiring staff that will and align with and maintain company values and mission should be a top priority for any studio owner
The reasons she feels that people are ready to rebuild community now more than ever
What “supported teachers are loyal teachers” means

LINKS:

https://afterglowyoga.com/

https://www.instagram.com/afterglowyogastudios/

https://www.facebook.com/afterglowyogastudios

https://www.linkedin.com/in/jasmine-judson-b7158215/

https://www.loyalsnap.com/

https://co.mindbodyonline.com/

In this episode, you will learn:

The early struggles that Allison experienced with expansion of the business
How Andy became frustrated being an employee, and what he did to build his own practice
The true value of networking What the process looked like when Allison combined two of her studios to create a wellness center with Andy
The day Andy and Allison found more space to expand their businesses
How Andy found a “work spouse” that fits his style and passion
Why slowing down and making sure things happened organically is key
The approach Andy took to get referrals for the business

LINKS:

https://www.absolutepilates.co/

http://zangpt.com/

In this episode, you will learn:

The impact that last two years has had on Peter {and all of us in the industry}
What happened to his profitable and successful business once the pandemic hit
Why Peter shifted his focus from reinvesting to finding other ways to make money during shutdown and once they were over
The ways that we can start becoming profitable again
How taking a deeper dive into your numbers and educating yourself on the smaller details will pay big dividends in the future
Tips for using personal development and education to become a better manager and operator

LINKS:

https://theroom.ae/

https://www.instagram.com/theroomabudhabi/

https://www.facebook.com/theroomabudhabi/

In this episode, you will learn:

What the meaning of “gathering” is at this point of time
Thoughts on moving during a pandemic
How pivoting during the pandemic dramatically changed the mindsets of instructors and studio owners around the world
What to do to take the time for yourself in a constantly-changing environment
Gaining a new perspective on the lessons to bring forward after the pandemic

LINKS:

https://buff-bones.com/

https://www.raeleasaxton.com/

https://www.instagram.com/raeleasaxton/

https://www.alignpilatessummit.com/

https://www.instagram.com/alignsummit/

https://www.facebook.com/alignsummit

In this episode, you will learn:

Maria’s journey and experience with training visually
About Leah’s journey online, and how shifting her business and life created the opportunity to serve even more women
Why gathering and the power of touch is so critical right now
What moving forward and bringing what you were grateful for these past two years will provide you

LINKS:

https://www.alignpilatessummit.com/

https://www.deliapilates.com/

https://www.pilates804.com/

https://360pilates.com/

In this episode, you will learn:

The true meaning of gathering, and why making time for it in your schedule is so important
How the idea of gatherings has changed for each guest, and plus what it will look like for them going forward
What they are most excited about for the future in their own practices
The role that the Pilates’ community played throughout the pandemic in supporting its studios
Lessons they are taking forward with them as they enter this new phase of re-gathering

LINKS:
https://www.alignpilatessummit.com/

https://www.deliapilates.com/

https://www.pilates804.com/

https://360pilates.com/

In this episode, you will learn:

The creative services and products that Betsy has developed to give her clients a “what’s next” option
How she was able to restructure her studio to accommodate what her clients were asking for
The challenges of building a team and adding a lot of sessions to the schedule
Her thoughts on the opportunity in investing in real estate
The systems Allison has developed to allow her to work the hours that she wants to work
How Studio Grow helped her with the sale processes she uses, and how her intentional intake has changed since the COVID-19 pandemic
The ways that automation and pre-scripted emails have changed the workflow in her business

LINKS:

https://www.balancedpilatesboutique.com/

In this episode, you will learn:

The tools and strategies that Pam used as she prepares to reopen her wellness center after a very successful first week of presales
What she did to restructure her wellness center to be more streamlined
Why Jen placed such a high importance on the client experience after opening their second location
The ways that Jen and her team decided on a client avatar, and how they then built and developed the total experience around that
Her thoughts and tips for asking for the reviews to build the brand
How expanding can be easy {with the right processes and automation pieces in place}

In this episode, you will learn:

The first hire Julia had to make after moving to LA to begin her career as a remote owner
Why having the right manager in place is such an important decision to make
Tips for finding instructors with major talent who are also a fit for your culture
What happened for Julia’s business when things opened back up after the Covid lockdowns
What people want post-Covid, and how Julia identified it and shifted her offers to that need
Emily’s experience as a COO in corporate
Her thoughts on expectations, contacts, and incentives for instructors
The role that your leadership and mentorship of your team will play in the studio

LINKS:

https://www.yogabyjulia.com

In this episode, you will learn:

The single most important factor in being successful as a remote owner
Key tools that Peter has used in his day-to-day operations while being a remote owner
The way he incorporates four different modalities within his studio
How Nic restructured her studio business into a life of freedom
A look at her luxury Pilates retreats, and what type of marketing and sales they implemented to sell them out months in advance

LINKS:

https://theroom.ae/

https://www.soulpilates.co.uk/

Scaling Up: How a Few Companies Make It...and Why the Rest Don't by Verne Harnish

In this episode, you will learn:

How Leslie incentivizes her team members for teaching training in a hyper-specialized world of Pilates
What it looked like to offer teacher training during COVID, and how she made the leap to online training
The strategies behind Leslie’s teacher training that made it so successful
Why this teacher training was so effective in creating the best groups of Pilates teachers yet

LINKS:

https://themindfulmovement.com/

https://www.instagram.com/themindfulmovementpodcast/

https://www.facebook.com/themindfulmovementpodcast/

In this episode, you will learn:

What Hye Jin has done to ensure she always has a hiring funnel full of new teachers
How to identify new teacher talents in new cities or counties
Why the process of hiring a regional manager was so important for her as she they grew from two to five studios
The changes, shifts, and tools she sees that you can utilize in your studio this coming year

LINKS:

https://thehotroom.com/our-studios/

https://thehotroom.com/hye-jin/

In this episode you’ll learn:

What it means to be niche and to create a niche within a niche
What narrowing down to a very specific market can do for your business
Why so many of us often resist niching down and how it’s holding you back
The niches we’re noticing and the incredibly successful businesses being built within them

LINKS:

https://studiogrow.co/episode160/

In this episode you’ll learn:

• A recap of the 4 essential elements of success

• Why you can’t afford not to plan

• What you can do right now to set yourself up for success

• The key things that need to be aligned for your marketing plan to be effective

• What your 90-day plan should look like and a step-by-step process for following it

• A simple way to know if you’re working towards your goal of a 20% increase in revenue

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

In this episode you’ll learn:

• What identifying a BIG goal for your year will do for your business

• Who your ideal client really is and how to talk directly to that person

• What providing a judgment-free brainstorming sessions looks like and how it will transform your business

• What is a marketing plan and what it needs to be effective

• A goal without a plan is just a wish!

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

In this episode you’ll learn:

• Why in the past I’ve felt like financials have been my “nemesis”

• The single most important report to have and what I’m looking for on it

• The Pro Forma and what this report allows us to see and do

• How regularly reviewing your payroll will benefit your business

• A monthly practice we do that will save you tons of time and headaches come tax time

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

https://quickbooks.intuit.com/

https://www.sage.com/en-us/products/peachtree/

https://gusto.com/

In this episode, you will learn:

The different needs that clients have at various stages of their lives, and how to start catering to these groups of people
Why now more than ever, profitability is key
How high-ticket intro offers will be used more often to bridge the gap between short-term memberships and more intensive results-based offers
The right way to start building your own virtual studio

LINKS:

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

In this episode, you will learn:

About Peter’s background in sports, spin, and the journey he made to owning a studio
His advice on managing a studio remotely, and the challenges and successes he has had doing this
Why systems only take you part of the way, and how Peter always makes sure he can check in on the studio remotely
How to keep the lines of communication open with your team as a remote owner
The importance of creating standard operating procedure (SOP) manuals

LINKS:

https://theroom.ae/

https://www.instagram.com/theroomabudhabi/

https://www.facebook.com/theroomabudhabi/

https://www.linkedin.com/in/peter-pastijn-8047661/

https://www.crushcamp.com/

https://www.instagram.com/crushcamp/

https://www.facebook.com/crushcampcalgary/

https://www.linkedin.com/in/emilyslaneff/

https://trello.com/

https://slack.com/

https://www.whatsapp.com/

https://scalingup.com/book/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

In this episode, you will learn:

How Emily built her first studio and the incredible lessons that she learned from this experience
The concept she focused on with her second location that led to it being a success in her community
What Emily did to navigate the government lockdowns in her country {and where she is at now in this process}
The way that her own workouts have evolved to listen to her body, plus how she integrates this philosophy into the services her studio offers

LINKS:

https://www.crushcamp.com/

https://www.instagram.com/crushcamp/

https://www.facebook.com/crushcampcalgary/

https://www.linkedin.com/in/emilyslaneff/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

In this episode, you will learn:

Why keeping your clients and members top of mind in everything you do is crucial
The keys words we use in our mission statement that are meaningful to us
Tips for maximizing your online presence as a studio, and how to create and maintain emotional connections with your customers
Ways your front desk staff and teacher can reiterate the mission statement to everyone who enters your studio
How to cultivate the initial intake of your clients Painting the picture of your business to a prospect online and in the community
How we build the experience we give to our leads What to know about teacher expectations with the onboarding process

LINKS:

https://www.elevateyogaaz.com

https://www.instagram.com/elevateyogaaz/

https://www.facebook.com/ElevateYogaAZ/

https://twitter.com/elevateyogaaz

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

In this episode, you will learn:

Why Chris feels that the business partnership with his wife Jen is working so well
The importance of introducing the right technology tools into your business
His thoughts on the need for open lines of communication at all times
What are the essential keys to a successful partnership
Their tips and strategies for hiring a coach on your business journey

LINKS:

https://www.r1se.co.uk/

https://www.instagram.com/r1seyoga/

https://www.facebook.com/R1SEYOGA/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

In this episode, you will learn:

The pivots Jasmine made in 2020 with the global pandemic, and how she says it actually worked out for the best
What had to happen for her to realize she needed to increase prices at the studio
The reasons that 2021 for her has been harder than the previous year
What Jasmine considers the biggest lessons that she’s taken from 2021, and how she’s applying them moving forward
The “win back” strategy she used with her students that were hesitant to return to in-person classes
3 simple things that Jasmine has focused on to get her business through these tough times

LINKS:

https://afterglowyoga.com/

https://www.instagram.com/afterglowyogastudios/

https://www.facebook.com/afterglowyogastudios

https://www.instagram.com/jasmine.judson/

https://www.linkedin.com/in/jasmine-judson-b7158215

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

In this episode, you will learn:

How Allison came to the realization that you must have a balance between hustling and flowing
The boundaries that she set for herself in order to build the life that she wanted
How the pandemic gave Allison an opportunity to reset
The “stool” analogy, and how to apply it to both your personal and business life
Why community is so important, and her best tips for finding and connecting with yours

LINKS:

https://absolutepilates.co/

https://www.instagram.com/absolutepilates/

https://www.linkedin.com/in/allisonzang

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

In this episode, you will learn:

How to deal with the day-to-day overwhelm faced as a studio owner
Michelle’s lessons on how to get organized right now
5 things she implemented this year that made a lasting impact on her ability to show up each day
Tips for owning a studio and being an entrepreneur in general A look at Michelle’s favorite technology tools

LINKS:

https://risinggoddessfitness.com/

https://www.instagram.com/risinggoddessfitness/

https://trello.com/

https://front.com/

https://www.hatch.co/rest

https://www.balanceapp.com/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

In this episode, you will learn:

Some end-of-year predictions for the boutique fitness industry
Ideas on what to do when you hear that a competitor’s studio is closing their doors
The shift that is now happening with Facebook ads {and how to adjust}
Two types of Google ads and why they are so hot right now
CRM and booking software trends and how to choose the right software
Staffing strategies that can really make a difference on your bottom line

LINKS:

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

In this episode, you will learn:

The “elephant in the room”, the Delta variant, and how studio owners should be approaching it
A look at cleaning protocols and why you should continue focusing on them moving forward
The current situation with masks, and how to clearly define when they are required in your studio
How to prepare for an uncomfortable few weeks in light of the new variants
What programs you should be offering for the time being A few words of advice concerning vaccine mandates

LINKS:

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

In this episode, you will learn:

Kristen’s words of wisdom on what systems to have in place for new hires
How to build protocols in your business for updating your systems
What to do when your systems are too complicated or complex
Her advice for approaching systems for the rest of the year, especially if you’re feeling burnt out

LINKS:

https://kristenwestcott.com/

https://www.instagram.com/kristen.westcott/

https://asana.com/

https://monday.com/

https://clickup.com/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

In this episode, you will learn:

• Where to start if you have zero systems in place right now

• How to go about completing tasks or implementing systems that you don’t like {but are obliged to do}

• Why it is important to have a level of personalization in your systems

• Best practices for organizing your systems

• How to make sure that you're using a system that actually translates into getting things done

LINKS:

https://kristenwestcott.com/

https://www.instagram.com/kristen.westcott/

https://asana.com/

https://monday.com/

https://clickup.com/

In this episode, you will learn:

Mindy’s tips and advice for finding the right therapist for you
The collaboration that exists between the movement professional and the bodyworker
A powerful reframe for how we should be networking
Ways you can start building the bodywork side of business
Why bodywork therapists often undervalue their services and what they charge

LINKS:

https://www.mindytotten.com/

https://www.mindytotten.com/enroll

Delivering Happiness: A Path to Profits, Passion, and Purpose by Tony Hsieh

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

In this episode, you will learn:

• What Cranial Sacral Therapy is all about and how Mindy discovered it

• The experience that resulted altering the paths she chose to pursue for her both her personal health and her professional career

• Why the concept of our body “keeping the score” is so important to understand

• How Cranial Sacral Therapy differs from deep tissue massage

• The key types of bodywork that is formative in a studio setting

LINKS:

https://www.mindytotten.com/

https://www.mindytotten.com/enroll

The Body Keeps the Score: Brain, Mind, and Body in the Healing of Trauma by Bessel Van Der Kolk, M.D.

In this episode, you will learn:

The latest on the Delta variant that is sweeping through the nation
The importance of top-notch hygiene and ramping up the cleaning efforts throughout your studio
Tips for working with your local health department
My thoughts on vaccine mandates and how to handle them for employees and clients alike
A forecast for what the next 6 weeks could look like for studio owners
Why you absolutely cannot stop your sales and marketing efforts at this time

LINKS:

https://www.covidactnow.org/

https://www.tampabay.com/opinion/2021/08/10/what-we-now-know-about-how-to-fight-the-delta-variant-of-covid-column/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

In this episode, you will learn:

The various pivots Siobhan made during the pandemic, and how she turned the situation into a success
One of the unusual pivots that she says helped her survive during this challenging time when many studios did not
Advice for studio owners looking to finish 2021 off strong
Why Patricia transitioned from Bikram Yoga to a hot yoga studio
What she put into place in her business to grown and scale before Covid-19 impacted the industry
Different systems you can implement to make the growing process as painless as possible
The tremendous benefits of using sales scripts during sales appointments

LINKS:

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

In this episode, you will learn:

Patty’s background and what brought her into this industry
What her opening and reopening cycles looked like through the pandemic
Where Patty finds a lot of her leads, and what she wasn’t tracking before that she is now
Her criteria for finding a team member to be in charge of her sales process
What he focus will be on in order to grow the studio moving forward

LINKS:

https://wholebodyyogastudio.com/

https://www.facebook.com/wholebodyyogastudio/

https://www.linkedin.com/in/patty-ferry-61304626/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

In this episode, you will learn:

How Michelle built her own studio, and then the steps she took to expand it
What mindset shifts she needed to make in order to pivot successfully when necessary
The strategies used to build out a virtual platform for her business How they evolved from 3 to 6-month memberships, to yearly ones
Her advice for studio owners who feel they are on a “hamster wheel” and going nowhere

LINKS:

https://corepilatesnyc.com/

https://www.instagram.com/corepilatesnyc/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

In this episode, you will learn:

The unique challenges that Michelle and Laurial face as owners of a pole/aerial studio
What their business model looks like, and the most impactful shift they made during the pandemic
How they manage their team to make sure that the company’s values and mission is upheld
What their numbers have looked like post-pandemic {since reopening}
The main priorities Michelle and Laurial are focusing on over the next few months

LINKS:

https://risinggoddessfitness.com/

https://www.instagram.com/risinggoddessfitness/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

In this episode, you will learn:

A breakdown of the DiSC assessment, and how it can impact the way that you lead your team
Tips and strategies for planning summer promotions in your studio
How to add more value for your clients {without discounting your services}
The best way to make financial projections in your business Two important metrics to look at when analyzing your numbers

LINKS:

https://www.discprofile.com/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

In this episode, you will learn:

What the Profit First system is all about
A simple step you can take to get started on using this methodology
Different models you can follow depending on your revenue What dividends are {and the advantages to receiving them}
Key differences to be aware of when you have an S Corporation versus an LLC

LINKS:

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

In this episode, you will learn:

Why the relationship with your landlord is the second most crucial relationship you’ll have {after the one with your team}
The most common mistakes that occur when dealing with landlords
How to create open lines of communication with your landlord and the benefits you’ll receive by having this
The best ways to maintain a good relationship with your landlord
Some of the best practices if you find yourself in a difficult situation with your landlord

LINKS:

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

In this episode, you will learn:

What it takes, from a personal perspective, to effectively lead your team
Specific questions to ask yourself before starting to hire your staff
How to identify the types of personalities that will fit both your team and your vision
The way to discuss compensation with your employees, plus the information to share and strategies to use when doing so

LINKS:

https://studiogrow.co/episode448/

https://studiogrow.co/episode449/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

In this episode, you will learn:

Jackie’s background in the fitness industry and how she transitioned to helping other professionals with email and Facebook ads
What to consider with lead generation ads versus conversion ads How to really build an audience that knows, likes, and trusts you, using Facebook ads
The way to know which type of ad to use, depending on your main goal or objective
Why Facebook is like a Las Vegas Casino

LINKS:

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

In this episode you will learn:

• The big lesson I learned from my mother about the power of a brand

• The new job title I would use if I were starting over growing a studio

• What our branding process in 2017 looked like, and how look it took to complete

• The importance of a brand guide and the impact ours had on the results of our branding

• A big mistake a lot of studio owners make when branding that I want you to avoid at all costs

• Why I want you to get exceptional with your content calendar, and how our team does this

LINKS:

https://www.squarespace.com/

https://showit.co/

https://therevenueremedy.com/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

In this episode, you will learn:

• The one thing that Peloton focused on compared to their competitors that made all the difference

• Why their non-traditional real estate strategy has been so effective

• How they meet their clients at home by using the right platform to engage them

• What Peloton’s standardized professional experience and referral strategy looks like

• Why understanding the difference between marketing and advertising is key

LINKS:

To buy Pivot Like Peloton Training Series go to https://studiogrow.co/pivotlikepeloton

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

In this episode you’ll learn:

• That anxiety is normal

• What healthy anxiety for studio owners looks like

• How people will walk back through your doors again

• What we can do to manage our response to uncertainty {while taking care of ourself and supporting each other}

LINKS:

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

In this episode you’ll learn:

• About Rick’s journey of innovation and how he came full circle to the model he does best

• A birds-eye view of his team and how they operate

• His thoughts on using employees or independent contractors

• What he feels is key to getting people on the right track for their goals

• The way that Rick was able to identify a demographic that needs to be served well in the fitness industry

LINKS:

https://www.rickmayo.com/

https://www.facebook.com/RickMayo101/

https://twitter.com/CoachRMayo

https://www.instagram.com/alloyptfranchise/

https://www.instagram.com/studiogrowco

In this episode, you will learn:

• Why I feel we are in the age of upsells, order bumps and ancillary add-ons {and what this means for studio owners}

• What an order bump is, and how to offer it the right way

• How an upsell differs from an order bump, plus the 4 options you have for where to put one

• Where the ancillary offer fits into the sales process

• Why it’s so important to understand your client’s journey when setting up your offer and sales process

• The reasons why the average square footage of studios is going to drop moving forward

• What you need to be focusing on when you downsize your studio space

• Shifts to your pricing structure that I predict will need to be made

• Why what I’m suggesting is a more profitable, sustainable, and powerful business model

LINKS:

How Hard Is It to Be Your Customer? Using Journey Mapping to Drive Customer Focused Change by Jim Tincher and Nicole Newton

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

In this episode, you will learn:

• Why your branded programs absolutely need to stand out against others on the market

• What my biggest issue is when it comes to marketing and offers running in this industry

• Ways you can be original when naming your classes and one-on-one offerings

• How to determine, and then promote, your own unique methodology

LINKS:

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

In this episode, you will learn:

• The growing importance of marketing that focuses on the life stages of your customers

• What are some of the different needs that clients have at various stages of their lives, and how to start catering to these groups of people

• Why now more than ever, profitability is key

• How high-ticket intro offers will be used more often to bridge the gap between short-term memberships and more intensive results-based offers

• The right way to start building your own virtual studio

LINKS:

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

In this episode, you will learn:

What 2020 taught us about business and the importance of planning as we move forward
Why you need to build a path for success in order to have the best shot at achieving results
The lessons that I’ve learned from past events such as Hurricane Katrina and the economic crisis of 2008
How segmented-based automated marketing will be crucial for studio owners over the next few years
What you need to do right now to implement a strategy that targets segments of your clientele

LINKS:

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

In this episode, you will learn:

• The process Jacey and Danielle used to plan and introduce the digital component of their business to clients

• Why they chose to build their own app {and how they did it}

• Their strategies for creating a cohesive experience with in-studio clients, those who use the app and those who livestream

• The importance of maintaining a strong human connection when using a digital strategy

• What to do, and not do, when you make a mistake…

LINKS:

https://www.janedo.com/

https://app.janedo.com/

https://www.janedo.com/schedule-jersey-city

https://jane-do-shop.myshopify.com/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

In this episode, you will learn:

• How Jacey and Danielle met and then formed their unique concept of Jane DO

• The challenges they faced opening their locations, and why they said these hurdles actually benefited them in the end

• The reasons they prefer to be self-funded through hard work and determination

• The way they structure the customer experience at Jane DO

• What their mindset has been during the pandemic, and how they were able to quickly pivot to an online model as soon as it hit in 2020

• How they kept their community strong as the business continued to grow

LINKS:

https://www.janedo.com/

https://app.janedo.com/

https://www.janedo.com/schedule-jersey-city

https://jane-do-shop.myshopify.com/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

In this episode, you will learn:

• Muneeza’s thoughts on how viruses are linked to the health issues people experience

• What virus category that tends to hurt us the most and the way that stress affects the body

• Her advice to movement practitioners when it comes to intensity of exercise

• Why women often have more energy-related problems than men do

• The important link between our health and adrenals, and her best adrenal health tips

LINKS:

https://muneezaahmed.com/

https://www.instagram.com/muneeza_medical_intuitive/

https://www.facebook.com/Health.With.Muneeza/

https://courses.muneezaahmed.com/intuitive-healing-community-2021

https://muneezaahmed.com/free-resources/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

In this episode, you will learn:

• Muneeza’s health journey and what led her to discover what she considers to be her biggest gift

• Who the Medical Medium is and the role that he played in her healing

• The moment Muneeza reached “rock bottom” and decided to take her health into her own hands

• What to know about chronic fatigue and its potential causes

• How the liver facilitates overall good health for everyone

LINKS:

https://muneezaahmed.com/

https://www.instagram.com/muneeza_medical_intuitive/

https://www.facebook.com/Health.With.Muneeza/

https://courses.muneezaahmed.com/intuitive-healing-community-2021

https://muneezaahmed.com/free-resources/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

In this episode, you will learn:

• The importance of making small changes that you can measure, and why we recommend using a rolling 13-month attrition rate versus a monthly one

• What numbers Danielle focuses on while doing planning with her clients

• A key metric to watch to get a clear impact of how new member offers are really impacting your business

• Why raising your prices is likely easier than you think {and will benefit your clients as well}

• A key piece of profitability that most studio owners are missing

• The way you can overcome money mindset issues by embracing your numbers

LINKS:

https://www.kickstartaccountinginc.net/

https://www.instagram.com/kickstartaccounting/

https://www.instagram.com/daniellehayden__oh/

https://profitplannerbookkeeping.com/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

In this episode, you will learn:

• Why accounting and bookkeeping should be one of the very first things a business outsources

• What are the most important Key Performance Indicators (KPIs) to consider for a business

• Why I look at 13 months, instead of 12, for our yearly KPIs

• How to be analyzing your numbers during the pandemic (and beyond)

• The reasons that really knowing your numbers will make tough business decisions easier

• The 30/30/30 model we use to split the revenue generated by our business and to evaluate profitability

• Some tips and strategies for maximizing profitability with your studio’s retail

LINKS:

https://www.kickstartaccountinginc.net/

https://www.instagram.com/kickstartaccounting/

https://www.instagram.com/daniellehayden__oh/

https://profitplannerbookkeeping.com/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

In this episode you will learn:

• The two digital products I would be building if I were starting over

• Why I wouldn’t do an online library for a membership site {and what I would focus on instead}

• What an evergreen challenge would look like and how I would set one up

• Some different techniques to use in a funnel or marketing strategy, and much more…

LINKS:

https://vimeo.com/ott/home

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

In this episode you will learn:

• What a centralized sales team looks like {and why I would focus on using one if I were starting over again}

• One downside of a centralized sales time that makes them not for everyone

• What happened when we first tested our sales system with one of our accounts

• Things to consider when setting up an automated sales process and sales team

• Specific questions to be asking yourself as you set up the sales process in your business

LINKS:

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

In this episode you will learn:

• The big lesson I learned from my mother about the power of a brand

• The new job title I would use if I were starting over growing a studio

• What our branding process in 2017 looked like, and how look it took to complete

• The importance of a brand guide and the impact ours had on the results of our branding

• A big mistake a lot of studio owners make when branding that I want you to avoid at all costs

• Why I want you to get exceptional with your content calendar, and how our team does this

LINKS:

https://www.squarespace.com/

https://showit.co/

https://therevenueremedy.com/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

In this episode you will learn:

• How the playing field has totally changed in 2021 – and what you can do about it as a studio owner

• The way that I would adjust my business model if I were starting over this year

• What the difference is between the model, the vision and the values of a business

• How you can truly harness the ability to adapt, and why this will be crucial to master going forward

• The 3 new business models that are emerging and should not be ignored

• What to know about “profit goldmines”

LINKS:

https://studiogrow.co/episode413/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

In this throwback episode you’ll learn:

• The real reasons why you aren’t paying yourself

• Whether or not you are paying your instructors an above-average rate

• A breakdown of my 30/30/30 profit roll

• How to start evaluating your instructors based on the client experience

• Ways to renegotiate with open financials

• The misconstrued belief of your worth

LINKS:

https://www.instagram.com/studiogrowco

In this throwback episode, you will learn:

The unique approach Christa has taken with the digital strategy for her business
The ways Christa’s online teacher training is improving the experience for her clients
Strategies for launching on demand services on a limited budget

LINKS:

https://www.pilatesinthegrove.com/

https://www.facebook.com/pilatesinthegrove

https://www.instagram.com/pilatesinthegrove/

https://www.linkedin.com/in/christa-gurka-8a333b50/

https://www.pilatesinthegrove.com/services

In this episode you will learn:

• Why I believe that clients are more passionate, loyal, and invigorated than ever about their health

• How we have had the time and space to revamp, expand and create new things this year

• My thoughts on releasing new products to further support fitness and wellness entrepreneurs in the industry

• The importance of marketing agencies, sales agencies, masterminds and continually revamping things moving forward

• Th ways that our growing team is the pillar of the excitement to come

LINKS:

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

In this episode, you will learn:

• How to begin owning up to your role and responsibilities as a CEO and leader of your team

• Why soft skills are the most important of all the skills that a leader can possess

• What to do if you don’t necessarily want to be the CEO or leader

• Ways to bridge the financial gap when it comes to growing your company

• Tips on how develop your growth mindset – and why you should always be striving to do this

LINKS:

https://cairncs.com/

https://cairncs.com/get-in-touch

https://www.linkedin.com/company/cairn-consulting-solutions/

https://www.linkedin.com/in/amy-lafko/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

In this episode, you will learn:

• What Amy is noticing and seeing in the field of leadership right now, and what she feels will happen in 2021

• How she is helping her clients prepare for a second, and even third wave, of the pandemic

• The discussions she is having with people around layoffs

• What leadership should look like for a studio in the startup phase

• The tools Amy is using with her clients within their hiring process

• What are the essential pieces of an effective communication system, and how this will evolve as a business grows

• Some of the different challenges that will present themselves at each stage as a business grows

LINKS:

https://cairncs.com/

https://cairncs.com/get-in-touch

https://www.linkedin.com/company/cairn-consulting-solutions/

https://www.linkedin.com/in/amy-lafko/

Good to Great by James C. Collins

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

In this episode, you will learn:

• My thoughts on increasing profit (and declining competition) during this pandemic

• Why the demand for health is going to be so much greater than it has been

• The significant growth we are seeing with new marketing efforts in our business

• Tips and strategies for utilizing recurring revenue memberships

•My thoughts on contractors and employees soliciting on social media • Press and media struggles and how to look at government shutdowns • What is a “predatory team member” – and what to do about this person • Why a business crisis plan is critical, the “capacity conundrum” and so much more!

LINKS:

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

In this episode, you will learn:

• The unique approach Christa has taken with the digital strategy for her business, and what excites her so much about it

• What their teacher training is about, plus why she initially created it •

The ways Christa’s online teacher training is improving the experience for her clients in the studio

• Things to consider in terms of teacher compensation and the studio owner’s profit

• How to bring your team in and see the opportunities they have available with you

• What keeps Christa up at night as a business owner right now, and what she’s doing about it

• Strategies for launching on demand services on a limited budget, and so much more…

LINKS:

https://www.pilatesinthegrove.com/

https://www.facebook.com/pilatesinthegrove

https://www.instagram.com/pilatesinthegrove/

https://www.linkedin.com/in/christa-gurka-8a333b50/

https://www.pilatesinthegrove.com/services

https://www.pilatesinthegrove.com/pilatesondemand

https://www.pilatesinthegrove.com/offers/ynv2pbwW/checkout (Mat Pilates Teacher Training)

Ask for it: How Women Can Use the Power of Negotiation to Get what They Really Want by Linda C. Babcock and Sara Laschever

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

In this episode, you will learn:

• How Pilates in the Grove was formed and the motivation behind the idea for Christa

• Why she feels that starting small and growing organically is the best long-term approach for building a business

• What happened when Christa started to let go of control and shifted her mindset

• Her best tips for hiring, what they are focusing on now as a team and so much more…

LINKS:

https://www.pilatesinthegrove.com/

https://www.facebook.com/pilatesinthegrove

https://www.instagram.com/pilatesinthegrove/

https://www.linkedin.com/in/christa-gurka-8a333b50/

Traction by Gino Wickman

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

In this episode, you will learn:

• Samantha’s background and the struggles she faced with her hormones and cycle

• How she got introduced to running and the way she began coaching others

• Why Samantha says that mindset is the single most important part of living a healthy lifestyle

• What are some of the most common unhealthy habits people have around exercise, and the most common lies she hears concerning diet

• How a person’s cycle is really all about exercise and nutrition

• The stigma that exists around physical appearance in the fitness world, and why this is so damaging

• Practical steps for people struggling to find a healthy food and exercise balance

LINKS:

https://simplywellcoaching.com/

https://www.facebook.com/Simplywellcoaching/

https://www.instagram.com/simplywellcoaching/

https://www.linkedin.com/in/samanthakellgren/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

In this episode, you will learn:

• Why this year has the potential to be the biggest Black Friday event ever

• What Black Friday this year looks like for Studio Grow • What to do if you don’t have retail products to promote for Black Friday

• A few scalable virtual and retail offer ideas

• A brief overview of our free Black Friday resource, and what social media and email strategy you can implement along with it

LINKS:

Download the Free Black Friday Calendar at the blog post for this episode on our website!

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

In this episode, you will learn:

• How Julie’s love for yoga came to be, and helped her go through some of the toughest hardships in her life

• What inspired her to join The Client Cure program, plus how her business was able to grow from being in the program

• The changes Julie had to make in her business once she started to really look at her numbers

• The role that communication played for her while navigating the COVID-19 lockdown, and the way she was able to pivot her business so quickly when the pandemic hit

• What Julie envisions for the future of her studio (and the yoga studio industry in general)

• Why she is switching to a member-only hybrid studio and what this transition will look like

LINKS:

https://www.instagram.com/julieloveg/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

In this episode, you will learn:

• How to intertwine Yoga and Buddhism to embody the best of both practices

• The difficult decision faced by those in the industry, and how Cyndi chose to react

• The way Cyndi managed to travel for teacher trainings while having a large studio, and what this ultimately revealed for her about her business

• Engaged Buddhism in teacher training programs, and so much!

LINKS:

https://www.cyndilee.com/

https://www.instagram.com/cyndisphere/

https://www.facebook.com/Cyndi-Lee-43410636558/

https://www.cyndilee.com/books-by-cyndi

https://www.cyndilee.com/all-online-classes

https://www.cyndilee.com/teacher-trainings

https://www.amazon.com/Autobiography-Yogi-P-Yogananda/dp/8120725247

https://www.cyndilee.com/talks-and-teachings

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

Autobiography of a Yogi

In this episode, you will learn:

• How Yoga first became a calling and part of her life, and then led to a successful career in the field

• Why her “different” teaching style and approach resonates with so many people

• The relationship we all have with our bodies, and where yoga comes into play with this

• Challenges that were overcome in order to open her first studio in New York City

• The advantages smaller studios will have post-pandemic

LINKS:

https://www.cyndilee.com/

https://www.instagram.com/cyndisphere/

https://www.facebook.com/Cyndi-Lee-43410636558/

https://www.cyndilee.com/books-by-cyndi

https://www.cyndilee.com/all-online-classes

https://www.cyndilee.com/teacher-trainings

https://www.amazon.com/Autobiography-Yogi-P-Yogananda/dp/8120725247

https://www.cyndilee.com/talks-and-teachings

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

Autobiography of a Yogi

In this episode, you will learn:

• How you can use the trauma in your life to become more resilient

• The way that Ebony created and developed her curriculum for the different age levels of students she works with

• What she says is the biggest lesson she learned by having a vision

• How Ebony’s Virtual Learning Center is literally a “game changer”

• The things that excite her the most as she expands her offerings to teachers

• Why she moved to Puerto Rico in the middle of a pandemic, her 3 big goals, and so much more…

LINKS:

https://www.yogandahood.com/

https://www.facebook.com/yogandahood/

https://www.instagram.com/yogandahood/

https://www.yogandahood.com/unschool-virtual-university

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

In this episode, you will learn:

• How Ebony knew that she was onto something BIG, and the beautiful lesson that yoga has taught her which helped in the process

• The way she got her start practicing yoga and the personal transformation it has led to

• Ebony’s ultimate goal in the industry, and what makes her so unique as a yoga instructor

• Her thoughts on the industry shifting to become more diverse and inclusive

• What a typical day at Yoga N Da Hood looks like, plus what they are doing to make such a difference in schools today

LINKS:

https://www.yogandahood.com/

https://www.facebook.com/yogandahood/

https://www.instagram.com/yogandahood/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

In this episode, you will learn:

• The one thing that Peloton focused on compared to their competitors that made all the difference

• Why their non-traditional real estate strategy has been so effective

• How they meet their clients at home by using the right platform to engage them

• What Peloton’s standardized professional experience and referral strategy looks like

• Why understanding the difference between marketing and advertising is key

LINKS:

To buy Pivot Like Peloton Training Series go to https://studiogrow.co/pivotlikepeloton

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

In this episode, you will learn:

• What’s next for Jared and his business, post-pandemic

• The ways he’s prioritizing self-care during these times

• How he thinks we will emerge as an industry {plus his views on the future of digital and in-person services}

• The results that his clients are looking for the most right now •

His biggest concern for the industry, but why he’s so excited for what’s to come next

LINKS:

https://www.studio26nyc.com/

https://www.instagram.com/studio26nyc/

https://www.facebook.com/jared.kaplan1/

https://www.linkedin.com/in/jared-kaplan-58230711/

https://www.pilatesanytime.com/videos-by/227/Jared-Kaplan-Pilates

http://jeanclaudewest.com/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

In this episode, you will learn:

• What Jared’s business model looks like {and why I love it so much}

• His inspiration for starting a “better way” to do things in the industry 10 years ago

• Jared’s transition from the role of trainer to CEO, the challenges he faced and the adjustments required from him along the way

• What his role in the business looks like now, who’s in his space and the people he would like to add in the near future

• The biggest surprise Jared has encountered with the comprehensive business model he is using, what their marketing plan entails, and so much more…

LINKS:

https://www.studio26nyc.com/

https://www.instagram.com/studio26nyc/

https://www.facebook.com/jared.kaplan1/

https://www.linkedin.com/in/jared-kaplan-58230711/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

In this episode, you will learn:

• All about the CYB concept

• Why Stephanie has been focusing on “on-demand” instead of live videos in the digital side of her business

• The different factors that she says can’t be overlooked when it comes to live classes

• How to introduce retail products, and then plan a strategy for offering them to your clientele

• Where she sees CYB for the next 10 years

LINKS:

https://www.cybstudios.com/

https://www.instagram.com/cybstudios/

https://www.facebook.com/cybstudios

https://www.linkedin.com/in/stephanie-moran-87365a9/

https://ikizmet.com/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

In this episode, you will learn:

• The role that Stephanie’s husband’s business, Akismet, has played in studios

• Why she strongly believes that you need multiple revenue streams in your business

• The reasons it is better to hire full-time employees versus independent contractors

• How Stephanie translated her corporate experience into running her own business

• The way she finds a balance between building her business strategy and also wearing “multiple hats”

LINKS:

https://www.cybstudios.com/

https://www.instagram.com/cybstudios/

https://www.facebook.com/cybstudios

https://www.linkedin.com/in/stephanie-moran-87365a9/

https://ikizmet.com/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

In this episode, you will learn:

• About Stephanie’s journey on transitioning from a very successful corporate position to starting her own business

• What she feels is the #1 skill to have if you want a successful studio

• Why she waited so long to start her own business

• What building her dream now looks like!

LINKS:

https://www.cybstudios.com/

https://www.instagram.com/cybstudios/

https://www.facebook.com/cybstudios

https://www.linkedin.com/in/stephanie-moran-87365a9/

https://ikizmet.com/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

In this episode, you will learn:

• The response Jennifer was able to witness as studios are reopening

• What the future public response to studios reopening could potentially be across the board

• Advice for people who are still considering opening a franchise at this time

• What her and her studios have mostly been focusing on during closure time

LINKS:

https://physique57.com/

https://www.instagram.com/Physique57/

https://www.facebook.com/Physique57

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

In this episode, you will learn:

• Jennifer’s amazing licensing & franchising journey

• Some tips on how to best expand internationally

• How she pivoted during COVID-19 and proceeded with new franchise opening amidst the pandemic

• Tips on how to navigate the pandemic {whether you are a new studio or an existing studio}

LINKS:

https://physique57.com/

https://www.instagram.com/Physique57/

https://www.facebook.com/Physique57

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

In this episode you’ll learn:

• How Jennifer discovered barre and the events that led her to open her own studio

• How her business goals and areas of focus evolved as she went from a strictly brick and mortar business to a more digital business

• How she balanced life and found alignment despite having to manage several areas of her business at the same time

• Important key differences between managing a brick and mortar studio versus a digital studio

• The important analytics to track in a digital studio, compared to a brick and mortar studio

• The decision process when choosing a location

LINKS:

https://physique57.com/

https://www.instagram.com/Physique57/

https://www.facebook.com/Physique57

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

In this episode you’ll learn:

• What to consider about operating in this new reality and seizing the opportunity to make changes

• How to effectively utilize relationships with your brand representatives

• Tips for inventory management and software

• Merchandise and display best practices

• Sales goals and incentivizing your staff to reach goals

• Top sales KPI’s to focus on post-pandemic

LINKS:

http://studiogrow.co/anchor

https://www.thirtythreethreads.com/

https://www.linkedin.com/company/thirtythreethreads/

https://www.mindbodyonline.com/

http://www.clubready.club/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

In this episode you’ll learn:

• What Thirty Three Threads is all about, and the brands they have that you probably are already familiar with

• Why retail is such an important profit driver for studios {especially long-term, post-Covid}

• Some of the most common misconceptions studio owners have around retail

• What to consider before bringing a retail brand into your studio to sell

• Pricing considerations to ensure profitability {plus strategies for protecting your profit margins}

• What Matt and Rosie are seeing in terms of changes now that studios are re-opening

• Their thoughts on the need for sanitation and hygiene at this pivotal time

LINKS:

https://www.thirtythreethreads.com/

https://www.linkedin.com/company/thirtythreethreads/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

In this episode you’ll learn:

• That anxiety is normal

• What healthy anxiety for studio owners looks like

• How people will walk back through your doors again

• What we can do to manage our response to uncertainty {while taking care of ourself and supporting each other}

LINKS:

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

In this episode you’ll learn:

• Aesha’s backstory and what she says she has wanted to change from a very young age

• A major turning point in her life when she decided “enough is enough”

• How she got into her work with images, and why they are so powerful {and needed} today

• What shocked Aesha most about who her work speaks to

• The ways she is empowering others during these difficult times – and how you can help out too

LINKS:

https://www.theswandreamsproject.org/

https://www.instagram.com/theswandreamsproject/

https://www.facebook.com/theswandreamsproject/

https://www.toneybands.com/

https://hsanyc.org/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

In this episode you’ll learn:

• How Pam and Chris’s business journey began, and what led to the founding of Align Brooklyn

• A breakdown of the amazing services that they provide, including their “yoga wall”

• What they are considering as they look at scaling in the future

• The way that they onboard new instructors, plus the expectations they have in their facility

• The impact that the pandemic has had on their business {and the important pivots they are making due to it}

• In what ways attitudes around health are changing as a result of current events

• A conversation on race and how access to health can start to be improved for all

LINKS:

https://www.alignbrooklyn.com/

https://www.instagram.com/alignbrooklyn/

https://www.facebook.com/alignbrooklyn

https://twitter.com/alignbrooklyn

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

https://www.lessonly.com/

In this episode you’ll learn:

• How Jatrine found her path to fitness and then built a successful business in the niche

• What she offers her clients at her studio and why she focuses on these offerings

• Jatrine’s studio transformed since working with Erin and the TCC process

• That your sales can be made through your passion and advocacy

• Giving back 101!

LINKS:

https://www.jamakinmedance.com/classes/

https://www.facebook.com/JaMakinMeDance

https://twitter.com/jamakinmedance

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

In this episode you’ll learn:

• How seasons of turmoil led to incredible opportunities for Misty

• The reasons she know she wanted to open more than one studio {and how that model has changed over the years when it comes to hiring}

• Her biggest challenges with opening her second studio

• How a work relationship changed Misty’s mindset and moved her business forward

LINKS:

http://www.dragonflypilates.com/

https://www.facebook.com/DragonflyPilates/

https://twitter.com/dragonflynews

https://www.instagram.com/dragonflypilates/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

In this episode you’ll learn:

• What we’d like to see as the world re-opens for business

• The major hole in the market that we wanted to address by creating the Boutique Fitness Coalition

• Why starting local is your best chance of getting open {and what this means}

• How you can leverage local media and state legislators in your efforts to re-open

• The 3 things to focus on and what really differentiates boutique fitness studios from other fitness facilities

LINKS:

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

https://www.ihrsa.org/industry-leadership/state-advocacy/

In this episode you’ll learn:

• What Rick has been seeing lately during this exciting (and terrifying) times for the industry

• Where he sees things 5 years from now

• How to maximize the effectiveness of a digital studio during these times, and moving forward

• Rick’s thoughts on the important relationships between employers, insurance companies and governments

• The huge opportunities that exist for operators in our space and who he believes will ultimately succeed

LINKS:

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.facebook.com/groups/3312618912101211/

https://www.mindbodyonline.com/

https://www.instagram.com/mindbody/

https://www.facebook.com/mindbodyinc

https://twitter.com/askmindbody

https://www.youtube.com/MINDBODY

https://www.linkedin.com/company/mindbody/

https://www.linkedin.com/in/rickstollmeyer

In this episode you’ll learn:

• Why the next few months, and reopening the best way possible, is so critical

• What all business owners should be aiming for when reopening

• The health, sanitation and spatial protocols to be aware of

• Additional team and client protocols to consider

• How you can get a copy of our reopening guide to help you in this process

LINKS:

Get your copy of the manual (for only $297!) at https://studiogrow.co/episode419/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.facebook.com/groups/3312618912101211/

In this episode you’ll learn:

• Which audience you should start targeting and how to do it the right way

• What the trial funnel is and why we feel it’s necessary to use it

• When to offer a discount funnel and the opportunity this type of strategy provides

• How a challenge can be used effectively for both you and your clients

• The different ways to advertise your funnel

• Email marketing strategies, and more!

LINKS:

https://www.instagram.com/studiogrowco/

https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/why-marketers-should-keep-sending-you-emails

In this episode you’ll learn:

• What to research first before offering your online training

• Why doing the post-production tasks yourself isn’t recommended

• How to determine the pricing for your new product

• Ways to “build the runway” before you launch and the very first thing to do

• Something you can do to get real feedback on your product and to optimize it before the cart opens

• Which ad campaigns to build on Instagram and Facebook to promote your launch

• Why quality always beats quantity when it comes to the content you create

LINKS:

https://www.instagram.com/studiogrowco/

https://www.upwork.com/

https://geo.craigslist.org/iso/us

In this episode you’ll learn:

• The biggest benefits for using online teaching training as a component of your overall business

• What to remember if you’re concerned with the competition stealing your material and intellectual property

• Why “launching with less” is a great rule to follow for a membership site

• The importance of a first impression…

• What to do to start adding livestreaming into your business and why you should consider doing it

• Downloadable pieces of content and more ideas for how you can expand your online offerings

LINKS:

https://www.instagram.com/studiogrowco/

In this episode you’ll learn:

What exciting opportunities exist now for online course creators in the digital marketplace
How teachers can harness the power of video to expand their influence
Why it’s never been easier to start building an online following to grow your business
When is the right time to offer your products and services online
Ways you can use online courses to attract potential franchisees, expand into new markets, and more!

LINKS:

https://www.instagram.com/studiogrowco/

In this episode you’ll learn:

• An introduction to the Boutique Fitness Coalition, and the 3 main things it will be doing for people in the industry

• An overview of the stimulus bills that have been announced in the United States

• The major questions we have been asked recently by clients • How we’re navigating this process

• The way to approach working with your bank and landlord • Why we believe there will be huge opportunities for expansion after this pandemic is over

LINKS:

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.facebook.com/groups/3312618912101211/

https://www.sba.gov/funding-programs/loans/coronavirus-relief-options

In this episode you’ll learn:

• About Rick’s journey of innovation and how he came full circle to the model he does best

• A birds-eye view of his team and how they operate • His thoughts on using employees or independent contractors

• What he feels is key to getting people on the right track for their goals

• The way that Rick was able to identify a demographic that needs to be served well in the fitness industry

LINKS:

https://www.rickmayo.com/

https://www.facebook.com/RickMayo101/

https://twitter.com/CoachRMayo

https://www.instagram.com/alloyptfranchise/

https://www.instagram.com/studiogrowco

In this episode you’ll learn:

• How I discovered BASI and why Rael says it is much different than any other certification available

• The way that Pilates became a “meeting ground” for Rael and the professionals he was working with

• What role diversity plays in BASI today, and why he says it’s not a “one size fits all” type of method

• How Rael uses the block system and the reasons that you need more structure as the workouts get more complex

• Why he’s giving not just 100%, but 110%, and the way he does it on a daily basis

• That the BASI method is much than just a set of exercises…

LINKS:

https://www.instagram.com/studiogrowco

https://www.basipilates.com/

https://www.basipilates.com/teacher-training-programs/

https://www.instagram.com/basipilates/

https://www.facebook.com/BASIPilates/

https://www.pilatesanytime.com/

In this episode you’ll learn:

• Ways that clients and customers have been far more supportive and understanding during these times

• Why having recurring revenue is such a game changer, and will continue to be for businesses going forward

• Success stories of clients who are getting more people to sign up right now

• The reframe people will be making to prioritize their health even more now

• Why a change in programming will be needed, how to make sure your staff is looked after, and so much more!

LINKS:

https://www.instagram.com/studiogrowco

In this episode you’ll learn:

• Dominique’s journey into the world of fitness and wellness, and how she originally became aware of Pilates

• The way that her own studio has evolved organically – plus why I think it’s a such a good strategy to do it this way

• Why Dominique prefers doing private training versus group training

• The pros and cons she’s encountered with offering teacher training

• Exciting details on upcoming training by Dominque and her team

LINKS:

https://www.instagram.com/studiogrowco

http://www.pilatescalifornia.com/

https://www.facebook.com/pg/pilatescalifornia/posts/

https://www.linkedin.com/in/dominique-lesperance-0591aa1b

http://www.pilatescalifornia.com/teacher-training/

https://www.basipilates.com/

https://www.xtendbarre.com/about/

In this episode you’ll learn:

• The real reasons why you aren’t paying yourself

• Whether or not you are paying your instructors an above-average rate

• A breakdown of my 30/30/30 profit roll

• How to start evaluating your instructors based on the client experience

• Ways to renegotiate with open financials

• The misconstrued belief of your worth

LINKS:

https://www.instagram.com/studiogrowco

In this episode you’ll learn:

• How to use your passion (and start where you are)

• The way that Sunni got introduced to the reformer, even though she wasn’t originally classically trained

• The value that Sunni discovered from Going More Joe

• Using content creation as a creative outlet

• How technology has changed Pilates, especially as a community

LINKS:

https://www.instagram.com/studiogrowco/

https://www.truepilateslasvegas.com/

https://www.goingmorejoe.com/

https://www.facebook.com/groups/1792905517613761/

In this episode you’ll learn:

• Why I say that I am a people pleaser…

• How social media has brought a lot of gain (and pain) into my life and business

• The three questions I have started asking myself lately

• The mantra I practice every day to help combat these feelings to be a better leader

LINKS:

https://www.instagram.com/studiogrowco

In this episode you’ll learn:

• Benjamin’s background and the way he found Pilates for the first time

• Why he decided to become a teacher, plus the main differences he has noticed between apprenticeship and formal teacher training

• Where Benjamin got the idea for March Matness (and why he says it was originally a “fluke”)

• How March Matness has evolved over the years, the opportunities it has led to for Benjamin - and more!

LINKS:

https://www.instagram.com/studiogrowco

https://360pilates.com/

https://360pilates.com/blog/

https://www.instagram.com/360pilatesonline/

https://facebook.com/360pilates

https://twitter.com/360pilates

https://www.josephpilates.org/book-and-ebook-versions-of-pilates-books/

In this episode you’ll learn:

• The top three numbers that are disconnected in your business

• What mantra I follow to be in control of my business

• Where to start in owning the role of the CFO in your business • Why identifying your expenses is key

• My thoughts on replacing or renegotiating services

• Some homework I have for you…

LINKS:

https://www.instagram.com/studiogrowco

https://www.upwork.com/

http://www.fiverr.com/

In this episode you’ll learn:

• How having the right mindset makes all the difference in your success

• That knowing the value of your product and being confident in it will get you the sale

• What is the third level of listening to potential clients, and how it help identify what they are truly looking for

• How to ask potential clients to not only commit to themselves, but to your studio (and not your competitor’s)

• You have to buy in to your offer before your client will

• Why helping your client develop a short-term goal, long term goal, and then a goal that is 100% obtainable is key

LINKS:

https://www.instagram.com/studiogrowco

In this episode you’ll learn:

• What a year of beta tests looked like, and how I rolled it out to various locations

• The remarkable returns our first five studios were able to produce

• The second stage of beta testing and the goals we have set for it

• A special challenge I have for you! 

LINKS:

https://www.instagram.com/studiogrowco

In this episode you’ll learn:

• What initially drew Katie to The Client Cure

• Competition was hard for Katie at first, but how she now sees competition in a whole new light

• The way she completely changed her self-worth by learning how to properly position her pricing

• What Katie dealt with when she needed to rebrand her company

• How building relationships the right way improved her customer intake process

• Her best tips and advice for studio owners

LINKS:

https://www.instagram.com/studiogrowco/

https://www.soultigeryoga.com.au/

https://www.facebook.com/BikramYogaNorthernBeaches/

In this episode you’ll learn:

• How (and why) my introductory offer continues to change even now in 2020

• What I feel is the ideal introductory offer to use, and the 4 rules to go by when creating one

• What to focus on to make your offer “sticky” (and what exactly this means!)

• How a standardized offer will provide clarity to your members • Why it needs to be scheduled

• The 5 introductory packages that are working extraordinarily well for our team right now

LINKS:

https://www.instagram.com/studiogrowco/

https://studiogrow.co/episode397/

https://www.ncbi.nlm.nih.gov/pubmed/10028217

In this episode you’ll learn:

• How Sharon handles her consultations with clients and how this serves her clients and allows her studio to be successful at the same time

• What she does to enable her to turn her visitors into long-term clients (with a 99% conversion rate!)

• The way Sharon created a demand for her consultations, and why she believes in having a clear vision of your avatar is crucial

• How if you’re confident in the value you, your studio and your modality provide, the rest will come

LINKS:

https://www.instagram.com/studiogrowco/

https://www.pentictonlovespilates.com/

https://www.facebook.com/Pentictonlovespilates/

https://calendly.com/

In this episode you’ll learn:

• How I changed my perspective and the way I look at referrals

• Two different referral offers I usually have in place in my business

• Why financials are NOT the driving factor of a business

• The benefits of taking the time to build rapport, being direct and presenting the statistics (as well as having an effective onboard clients support system)

• And more!

LINKS:

https://www.instagram.com/studiogrowco/

In this episode you’ll learn:

• What the yoga and boutique fitness industry in Finland looks like now and how it’s changed since Paula started

• What brought Paula to San Francisco years ago for yoga training and how this experience helped give her the tools to be good teacher

• The challenges she faced in opening her studio and finding qualified teachers to work with her

• Paula’s ultimate vision for her business and how her membership has grown in just one short year since starting The Client Cure

• What she says is the most gratifying thing she is seeing in the work that she is doing

LINKS:

https://www.instagram.com/studiogrowco/

https://omyoga.fi/

In this episode you’ll learn:

• How I realized I really needed to grow the team as I head into my third decade of business

• The development of Studio Grow and what we saw was missing in the consulting space of our industry

• The biggest lessons we’ve learnt as we headed into 2020, including how we’re taking people on a marketing journey to get optimal results

• That digital marketing remains important – but there are things you need to be always doing

• Why you’ll need to think differently about your intro offer in 2020

• A lost opportunity that could be doing a big disservice to your clients

• Where I think franchising in the boutique fitness industry is headed

LINKS:

https://www.instagram.com/studiogrowco/

https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/why-marketers-should-keep-sending-you-emails

https://www.ncbi.nlm.nih.gov/pubmed/10028217

In this episode you’ll learn:

• Why in the past I’ve felt like financials have been my “nemesis”

• The single most important report to have and what I’m looking for on it

• The Pro Forma and what this report allows us to see and do

• How regularly reviewing your payroll will benefit your business

• A monthly practice we do that will save you tons of time and headaches come tax time

LINKS:

https://quickbooks.intuit.com/

https://www.sage.com/en-us/products/peachtree/

https://gusto.com/

In this episode you’ll learn:

• How Nathania structures her email pitches to be featured in so many publications

• Why strategy plus luck, consistency and follow through will equal free advertising

• What it was like taking over a studio that held a lot of history and was owned by someone else for many years

• What were three sticking points that Nathania didn’t anticipate and how she was able to work through them

• How she now manages her time having two very busy and successful businesses

LINKS:

https://www.soulplay.yoga/

https://www.instagram.com/soulplay.yoga/

https://www.facebook.com/soulplayyoga

https://www.soultribeadventures.com/

In this episode you’ll learn:

• What led to Suzanne joining The Client Cure

• Why her mindset upon entering the program was so important

• The first steps she immediately took when she joined and how she chose which priorities to focus on

• What this focus has allowed Suzanne and her team to do

• The way she was able to hire a part-time studio manager and the amazing success she’s achieved this year

• One thing that she wishes all studio owners new starting out

LINKS:

https://loveyogastudios.com/

https://www.facebook.com/LoveYogaStudio/

https://www.instagram.com/loveyogastudio/

https://twitter.com/loveyogastudio

In this episode you’ll learn:

• The marketing shifts and trends we’re seeing from our testing and what I believe will be happening in 2019

• Our team’s process for creating upcoming content to release and why batching and preparation has been key for us

• Why Instagram Story ads are so effective and the best way to get a quick and easy response from potential clients using Facebook

• Some very exciting results we’re seeing clients get using the Google Display Network

• How you can locate and use influencers in your local area to market your business

LINKS:

https://studiogrow.co/work-with-us/

https://www.upwork.com/

https://lightroom.adobe.com/

https://www.plannthat.com/

https://www.canva.com/

In this episode you’ll learn:

• Niki Riga’s story and how she was able to leave her “yes ways” behind

• How her experience with sorority recruitment gave her many of the skills she now uses as a studio owner

• Killing with kindness and the Affi Effect – why these concepts are the corner stones of Flex Fusion

• The way to work with difficult clients {and be kind even in difficult situations}

LINKS:

https://flexfusionstudios.com/

In this episode you’ll learn:

• How through natural disasters, recessions and competition JoAnne and her team were able to survive {and thrive}

• What lead her to The Client Cure and the hesitations she had before making the leap

• The way JoAnne was able to craft time away from her business to invest in the TCC

• Strategies and processes that JoAnne has put in to place since starting TCC

• And more!

LINKS:

support@lisekuecker.com

In this episode you’ll learn:

• The strategy behind successful Instagram marketing and Instagram “hot spots”

• How developing your voice will develop your brand

• The difference between paid and organic advertising on Instagram and Christy’s take on what the future might hold

• How and why you should utilize white space in your feed

• The difference between business versus personal Instagram accounts

• Why Christy has over 40 tests running at a time!

LINKS:

https://www.plannthat.com/

https://au.linkedin.com/in/christy-laurence

In this episode you’ll learn:

• What led Jenny to becoming a studio owner and purchasing an already active studio

• How she was able to make slow significant changes to the studio, without it being a shock to current clients

• Her tips for moving into a leadership role and navigating relationships

• How Jenny rebranded, and what “Poser” means to her

• Don’t give it away for free… 

• Jenny talks about having multiple locations and the struggle on knowing where to spend your time

LINKS:

https://poserstudios.com

https://www.facebook.com/pages/Poser-YOGA/355479067884928

In this episode you’ll learn:

• What led to Erin and her business partner Julie forming their business in 2012

• How they choose their speciality and the challenges they face in that field

• Why they decided to expand and open a second location and what it’s looked like building a team to support them in this

• Their process for finding the right location in a super-hot real estate market

• How they’ve successful introduced a membership model and why it’s been key for their clients’ health and success

• Erin’s future plans and big picture vision for the business

LINKS:

https://www.reactivept.com

https://www.instagram.com/reactivept/

https://www.facebook.com/neurologicptlosangeles/

In this episode you’ll learn:

• A little bit about Erin and how she started her own business

• What can happen when you know your profit margins and total gross revenue

• Why understanding what services are the most profitable is necessary

• Your studio peak hours of profitability matters!

• Why you won’t want to expand until you’ve maxed your studio’s capacity

• How to create a profitable studio schedule

LINKS:

support@lisekuecker.com

In this episode you’ll learn:

• How Pilates Anytime has made my life easier

• The story of how Kristi got into Pilates many years ago

• Why she started online with YouTube and how she realized she was the right person to be making these videos

• The story of her first launch of 20 videos and why they resonated so much with other teachers

• The way Kristi found teachers before social media was popular

• A behind-the-scenes look at Pilates Anytime

• How developing technology is affecting the industry, the way Kristi has contributed to the legacy of Pilates, and so much more

LINKS:

https://www.pilatesanytime.com

https://www.yogaanytime.com/

https://studiogrow.co/episode200/ (Jen Golden Zumann)

https://studiogrow.co/episode192/ (Cara Reeser)

In this episode you’ll learn:

• What’s really possible for your studio when it comes to revenue

• That hitting the 7-figure mark will look different for each studio

• How I calculate retention and conversion rates and why these number matter so much

• Case studies of clients we work with, including actual numbers

• An example of why the business model matters

• Strategies for employee compensation plans, pricing, profit margins and more

• A sneak peek of what’s coming up in the second part of this series

In this episode you’ll learn:

• How to make time to do the things that need to be done to move forward

• Ways to build the foundation for a good relationship

• The transition of memberships

• How to use delegation, teams and systems to avoid the burnout

• When you should be testing, pivoting and trying something different

LINKS:

https://barreatcdr.com/

In this episode you’ll learn:

• A cutting edge concept, and brand, that is revolutionizing the fitness industry worldwide

• How they have positioned themselves to succeed in all markets, regardless of location or size

• The ways they are creating only exceptional workouts and experiences for their customers and a breakdown of their signature challenge

• What focusing on your clients’ results can do for your business

• How to start getting creative with client types

• The tremendous opportunities that exist now by leveraging technology

LINKS:

https://f45training.com/

In this episode you'll learn:

• How Vasu Studios grew a unique business that intertwines Yoga, apothecary and spa while building a community and an open forum for wellness and connection

• What being fearless and true to you and your brand by revisiting your mission over and over will do for your business

• What Natalie’s business looked like before The Client Cure and how they were able to become more intentional with their processes, follow throughs and conversion rates

• The three most influential changes that they made in their business

• How Vasu plans to grow and implement processes and tips from TCC to other parts of their business

LINKS:

https://vasutribe.com/

https://www.facebook.com/vasutribe

https://www.instagram.com/vasutribe/

In this episode you’ll learn:

• Siobhan’s struggles to become profitable after opening her studio

• If you trust the process, the change is going to happen…

• What she implemented from The Client Cure that has brought her the most success for her studio

• How Siobhan managed having the conversations with her students around price changes

• The way her team was able to create relationships with new students {all while improving their sales opportunities}

• The importance of recognizing your staff

• Her Goals for the near future

LINKS:

https://www.corevolutionfitness.com

https://www.facebook.com/BurnShakeRoll/

https://www.instagram.com/burnshakeroll/

In this episode you’ll learn:

• How Sarah is able to create an experience around your brand

• The ways Shauna and Sarah were able to work seamlessly with the brand package and visual blueprints Sarah was able to provide

• Why a “brand icon” is important and how it differs from your logo

• What is the difference between a branded photo shoot and a regular shoot and what type of budget to expect to spend

• The questions to ask and things to align with when hiring a photographer

• How doing the prep work sets you {and your designers}up for success

• What a professional copywriter can do for you and your brand and where do you can find one

LINKS:

https://copyhackers.com/

https://www.upwork.com/

In this episode you’ll learn:

• How Emily created CrushCamp after not finding anything that aligned with her own values

• With personalized group training for results based people, CrushCamp is the first studio to utilize the SKILLMILL, a non-motorized version of the treadmill

• Why she felt she need to invest in The Client Cure and what her experience has looked like in the program

• The processes and strategies she has implemented into her business from the Client Cure

• How working with a consultant has changed things in Emily’s business and where she sees CrushCamp going in the future

LINKS:

https://www.crushcamp.com/

https://www.facebook.com/crushcampcalgary/

https://www.instagram.com/crushcamp/

In this episode you’ll learn:

• How Tara started her career and had the foresight to build her education around her dream job

• A concept she has recently been introduced to {and I believe strongly in} that has changed everything for her

• Why conversations about the pelvic floor are so taboo

• How Tara identifies the signs of a tight pelvic floor {and a weak pelvic floor}

• The way she was able to make the pelvic floor a conversation with women and create awareness with her signature series • The right mindset can push through the fear to act

• Why she made the decision to close her successful studio to be more intentional with her life and family as a priority

LINKS:

https://thepresentmomma.com/

https://www.instagram.com/thepresentmomma/

https://www.facebook.com/thepresentmomma/

In this episode you’ll learn:

• How I break down the elements of a rebrand

• The one hard and fast rule in website etiquette

• Why hiring the right people will get you going in the right direction

• Just how important is a website…

• Tips on how to get started {depending on your level of anticipated business}

• It’s all about the photos!

• My thoughts on hiring a copywriter, and how to choose one that aligns with you and your branding

• How to choose the right platform for you

In this episode you’ll learn:

• How a Hot Yoga class changed the course of John’s career

• What are adversarial traps and cognitive boosters

• His thoughts on misdirected or chronic pessimism

• The true meaning of leadership and choice

• How to use your character and signature strengths to your advantage

LINKS:

http://105f.com/

https://www.facebook.com/105Fyoga/

https://www.instagram.com/105fhotyoga/

https://momsdemandaction.org/

In this episode you’ll learn:

• The amazing story of how Mary came to be the youngest person in the country to open a debt collections company {at only 24 years old}

• How to see the opportunities around you and then have the mindset to accept them

• Trigger words around debt and how they can affect you

• Her tips on dealing with customers or clients that owe you money

• Words that work {and how you can you can use these words in and around all aspects of your life}

• Why your words are really a mirror to your subconscious mind and how to change what you’re telling yourself

LINKS:

http://maryshores.com/

http://maryshores.com/the-book/

https://www.instagram.com/mary_shores/

https://www.facebook.com/shoresmary/

https://twitter.com/mary_shores

http://www.midstatecollections.com/home

http://www.scn.ucla.edu/people/lieberman.html

http://www.brainpaint.com/

https://neuroptimal.com/

https://www.monroeinstitute.org/

In this episode you’ll learn:

• How to effectively build a job description around weekly tasks

• The struggles of making big changes in your business and how to combat those feelings of losing control

• What to do to determine where your time is best spent {whether in time, money or effort} and why this is so important to know

• How to break down hourly rates, bonus plans and commissions for your new employee so that you both win

In this episode you’ll learn:

• The urgent/important matrix, and why you need to being honest about where your tasks lay

• That not everything that is important is urgent…

• The reasons why focusing on staff management and training needs to be a priority

• How to begin identifying where your time is best spent {and delegate the rest}

In this episode you’ll learn:

• The common business objections around money and how they are holding you and your business back

• The story we tell ourselves about not having the money to invest into our businesses

• You have the potential {seek advice from an expert}

• What are the stories we tell ourselves about raising your prices and how to combat those thoughts

• Starting your business with debt and how to utilize it in your favor

• How you can incorporate cash infusions into your business

In this episode you’ll learn:

• How to Identify whether it is personality or morality issue

• The way that I learned that some people don’t “grow out” of being mean

• What to do to when the mean girl is in a peer situation

• Tips for addressing a team member who falls into the “mean girl category”

• My thoughts on when you have mean girls clients

LINKS & RESOURCES:

https://ianmorgancron.com/

Bossypants by Tina Fey

In this episode you’ll learn:

• What led Katie to the idea of Studio Go, and how it was really built out of necessity

• The ways that her metrics have shifted since having a specialized software

• How this software has affected Katie’s employees since being implemented

• What to do to start effectively identifying the needs of your clients {and whether to upgrade or downgrade in a client-first approach}

LINKS:

*sign up and use code “November50” to get your first month free, and 50% off the next!

In this episode you’ll learn:

• The love story behind the creation of Studio Go

• How Studio Go changes everything when it comes to pulling reports

• What software they were able to build and create way more than they ever expected

• How Studio Go is a true CRM that also allows room for an employee management platform

• Retail is largely overlooked, but by using Studio Go you can build targeted processes and marketing around it

• That being able to walk clients through the journey in your studio, being able to prescribe the right membership based on data, is a game changer

LINKS:

https://studiogo.com/

Clockwork by Mike Michalowicz

https://www.purebarre.com/location/carlsbad-ca

In this episode you’ll learn:

• Shira’s amazing story and unique journey into fitness industry

• How she fell in love with kickboxing, overcame her own struggles and became an instructor

• What to do to balance your love for fitness with being a business owner

• What Shira learned about building out her business and taking the leap to grow

• How TCC guided Shira with the processes she needed to grow her business

• Why Shira really does what she does!

In this episode you’ll learn:

• The most common issues studio owners are having when it comes time to hire a manager

• Why the job posting is so important, and the crucial things that absolutely need to be in it

• When is the best time to recruit {and what Cherise always does when looking to hire}

• What happens when you hire out of desperation…

• Where to find the best candidates for your next managerial role {and it’s not always online!}

• What the interview process and initial phone screening should look like

• What to do when you’re ready to extend an offer that will set you, and that person, up for success

LINKS:

support@studiogrow.co

In this episode you’ll learn:

• What motivated Erin to record this episode {and why this is a vulnerable topic for her to talk about}

• The biggest mistake she sees when studio owners hire a new person and what happens when they hold on to the wrong employee for too long

• Why you need to allow enough time for training {and then set realistic expectations}

• No employee is perfect – allow for mistakes!

• How your business can only grow as much as your people do

• Why you need to keep the pressures to yourself, even when it may be tempting to share them with your staff

LINKS:

support@studiogrow.co

In this episode you’ll learn:

• All about Cherise’s diverse work experience that took her around the world

• Why she pivoted from her career in eduction to tap into the fitness industry

• What Cherise has done to train, hire and lead other trainers in her studio

• What is was like for her to join the Studio Grow team

• How to identify a “business snapshot” {and then identify any pain points}

• Why organization is a big piece to the puzzle for Cherise, and how she is now teaching this to her clients

• Last words of advice - Trusting the process, setting expectations and consistantly training

LINKS:

support@studiogrow.co

In this episode you’ll learn:

• How Kristel realized the way foods influence our bodies from a young age, and then used this knowledge to help her husband Michael

• Their journey to start the company and why online sales were key at the beginning

• The reason that social impact means so much to Kristel and Michael, and when it became a big part of their company’s mission

• The way they ensure that they source only the best ingredients {and why they call the farmers they work with “Super Heroes”}

• What questions we should all be asking about the food that we consume

• How Kristel and Michael knew it was time to expand their team, and the biggest mindset shifts that had to be made

• The way that YourSuper.com builds the customer experience into their marketing

• The biggest challenges they’ve faced, how to draw the right team members to you, and much more!

LINKS:

https://yoursuper.com/

https://www.instagram.com/yoursuperfoods/

http://www.facebook.com/yoursuperfoods

https://twitter.com/yoursuperfoods

happy@yoursuper.com

https://www.actionagainsthunger.org/

In this episode you’ll learn:

• How Ali got her start in business and the ways that she navigated being one of the early pioneers of digital marketing

• Why more than one method of marketing is so critical for your success

• The reasons that Ali says we shouldn’t lose faith in the “old school” ways of marketing and customer service

• How to begin finding your genius and your gift, and then what to do to get clear with it in order to up level your business

• What had to happen for her to realize that she needed help as her business and family grew

LINKS:

https://alibrown.com/radio/

https://www.instagram.com/alibrownofficial/

https://www.facebook.com/alibrownfan

https://twitter.com/AliBrown

https://www.linkedin.com/in/alibrownla

The Big Leap by Gay Hendricks

In this episode you’ll learn:

• How to end your session or group workout using a “cool down method”

• Why you’ll want to end on a high note with a mantra, outro, or information- based statement

• Clients love seeing employees supporting each other {what this means for you}

• To not promote your other classes at other studios

• What exit music to use and how you can say good bye to your clients the right way

• How to be mindful of transition time and to do what you can to help the next instructor

• Engage on social {and build a relationship outside the studio!}

LINKS:

https://studiogrow.co/episode361

https://studiogrow.co/episode360

https://studiogrow.co/episode359/

https://fitnesscareermastery.com/

https://fitnesscareermastery.com/studiogrow

https://www.instagram.com/fitnesscareermastery/

https://www.facebook.com/fitnesscareermastery

In this episode you’ll learn:

• What clients need to know about the workout, drill or movement patterns that allows them to enter a flow state

• The three different types of ways your clients learn, and best practices for serving them

• The importance of investing in a proper mic system for your classes {and how it really elevates your class in so many ways!}

• Why keeping your clients engaged is priority

• In a group fitness class people are in that room that all different reasons, as an instructor be sure to stay neutral

• Visual cues to use {and what not to do in class}

• The importance of taking responsibility for making sure your clients understand you and make the necessary adjustments

• How to be flexible when it comes to accommodating the clients in the room, and more!

LINKS:

https://studiogrow.co/episode360/

https://studiogrow.co/episode359/

https://fitnesscareermastery.com/

https://fitnesscareermastery.com/studiogrow

https://www.instagram.com/fitnesscareermastery/

https://www.facebook.com/fitnesscareermastery

https://fitnesscareermastery.com/episode79/

In this episode you’ll learn:

• Why the client experience is everything when it comes to the future of boutique fitness {and it starts before they even walk in the door to your studio}

• That high energy music the whole time isn’t better, and other considers with the music you play during class

• The reason that reconnected with your why before each class is important {and ways to do it}

• How to effectively prepare and hold space before the class starts • Tips for greeting people and making them feel welcome

• Why your introduction is so important, how to ask if anyone has injuries in the right way, what’s next in Part 3 of this series, and much more!

LINKS:

http://www.theclientcure.net

https://fitnesscareermastery.com/

https://fitnesscareermastery.com/studiogrow

https://www.instagram.com/fitnesscareermastery/

https://www.facebook.com/fitnesscareermastery

https://fitnesscareermastery.com/episode4/

In this episode you’ll learn:

• How Barry and Shay each got their starts, very differently, in the world of fitness

• Why both needed to take a leap of faith to get to where they are today

• How Barry became a master trainer and the unique opportunities he’s had around the world

• The strengths and unique perspective that Shay brings to the business

• Why education and the client experience is going to be so important going forward

• How helping to create a brand for someone else differs from developing your own brand

• What makes a successful master trainer and a successful studio owner

• What comes first – programming or instructor quality

LINKS:

http://www.theclientcure.net

https://fitnesscareermastery.com/

https://fitnesscareermastery.com/studiogrow

https://www.instagram.com/fitnesscareermastery/

https://www.facebook.com/fitnesscareermastery

https://www.instagram.com/barryennisbe

https://www.instagram.com/shaykostabi

In this episode you’ll learn:

• What led Christie to start and operate her own Pilates studio in Dublin, Ireland

• How the market has changed in Dublin and the ways that this impacted her business

• What is Ballet-lates and what the method offers her clients

• What the structure of Christie’s studio looks and the lessons she’s learned in her market

• Christie’s experience with TCC and the ways the program has benefited her and her business

LINKS:

http://www.theclientcure.net

http://d4pilates.com/

https://www.facebook.com/D4Pilates

http://balletlates.net/

In this episode you’ll learn:

• What initially drew Katie to The Client Cure

• Competition was hard for Katie at first, but how she now sees competition in a whole new light

• The way she completely changed her self-worth by learning how to properly position her pricing

• What Katie dealt with when she needed to rebrand her company

• How building relationships the right way improved her customer intake process

• Her best tips and advice for studio owners

LINKS:

http://www.theclientcure.net

https://www.soultigeryoga.com.au/

https://www.facebook.com/BikramYogaNorthernBeaches/

In this episode you’ll learn:

• What Rachel has she learned so far in her journey as a new franchisee owner

• The way she was able to massively increase her conversion rate during the first few weeks of TCC

• Why implementing a plan to increase her social media activity was exactly what Rachel needed

• How Rachel started putting more focus on retaining clients

• What you can do to save $20,000 in your business this year

• Rachel’s exciting plans for the future of her business!

LINKS:

http://www.theclientcure.net

https://thebarrecode.com/studio/sunnyvale/

https://www.facebook.com/BarreCodeSouthBay/

https://www.instagram.com/barrecode_southbay/

In this episode you’ll learn:

• The biggest pitfall or gap found in most small boutique studios websites

• How to start profiling your ideal customer and then using that information in all your marketing efforts

• The impact that “overdoing” your website has on your potential clients

• Changes that you can make to your website today that will dramatically improve its effectiveness

• Why mobile “find-ability” is critical

• Fernando’s thoughts on the current trends in the industry

LINKS:

http://www.theclientcure.net

https://www.cuisinteractive.com/

fernando@cuisinteractive.com

Text 954-478-9255 to set up a call with Fernando!

https://www.facebook.com/cuisinteractive

In this episode you’ll learn:

• What the Yoga Blessings Fund is all aobut and how Adeline Yoga gives back

• How and why Heather created Adeline Yoga to flourish in the social justice field

• The way that changing her pricing structure really helped fuel the social justice work Adeline Yoga has been able to

• How creating the right culture in your studio can really elevate your business

• That transparency is key to having both a successful business and team culture

LINKS:

https://www.wellnessliving.com/ *mention Lise & Maura sent you!

http://www.theclientcure.net

https://www.adelineyoga.com/

https://www.instagram.com/adelineyogastudio/

https://www.facebook.com/AdelineYogaStudio

Emergent Strategy by Adrienne Maree Brown

In this episode you’ll learn:

• What to keep in mind if you’re setting up a referral system {and why you need to be using referrals in your business}

• What to say to “plant the seed” for referrals from new members

• How to create a really effective membership referral program

• The “one month referral” contest and other strategies on what to use to incentivize your customers

• What to do with the leads that come in, the best way to follow up, and more!

LINKS:

http://www.theclientcure.net

In this episode you’ll learn:

• Chris’s intriguing background and journey, and how he ended up where he is today

• The philosophies he’s used that’s worked for him {in both business and life in general}

• What led to a major transformation in his life in November 2016 and the lessons he learned from this experience

• How Chris learned that riches are more than just money or “things”

• The way he and his wife have built their business and the role that reviews, testimonials and solid all-around customer service has played

• Why he decided to do The Client Cure and the results he’s seen since implementing what he’s learned from it this year

• What’s next for Chris and the exciting vision he has for the business

LINKS:

https://www.wellnessliving.com/ *mention Lise & Maura sent you!

http://www.theclientcure.net

https://r1se.co.uk/

https://www.instagram.com/r1seyoga/

https://www.facebook.com/R1SEYOGA/

https://twitter.com/R1SEYOGA

In this episode you’ll learn:

• Some of the stories that studio owners are telling themselves about their time management

• Why time management is all about organization – and you can’t plan or schedule the unexpected!

• The steps to take to being organizing your schedule {plus the questions you need to ask yourself in order to do it}

• Best practices for eliminating distractions and an example of what Cherise’s daily schedule looks like

• How you can use delegation and outsourcing to make your life so much easier

• What Cherise means when she says “it’s about working smarter, not harder”

LINKS:

http://www.theclientcure.net

https://www.upwork.com/

In this episode you’ll learn:

• A recap of the 4 essential elements of success

• Why you can’t afford not to plan

• What you can do right now to set yourself up for success

• The key things that need to be aligned for your marketing plan to be effective

• What your 90-day plan should look like and a step-by-step process for following it

• A simple way to know if you’re working towards your goal of a 20% increase in revenue

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

In this episode you’ll learn:

• What identifying a BIG goal for your year will do for your business

• Who your ideal client really is and how to talk directly to that person

• What providing a judgment-free brainstorming sessions looks like and how it will transform your business

• What is a marketing plan and what it needs to be effective

• A goal without a plan is just a wish!

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

In this episode you’ll learn:

• Why our first Studio Grow live client event was such an amazing experience for everyone involved

• A recap of the event and some of the key topics that were covered by the coaches and presenters

• The one single change that many of the attendees credited for the biggest impact in their businesses

• Myken’s big takeaway and why she’s so excited for next year’s event

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

In this episode you’ll learn:

• How to start building relationships personally in the community

• The ways Christine utilized flyers and word of mouth in her pre-sales strategies

• What the client journey through wellness consultations looks like

• What to do to automate the “personal touches” that can make all the difference in your business

• Why a membership mindset shift is so crucial to both yours and their success

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

https://www.cbarre.com

https://www.facebook.com/Cbarretoronto

https://www.instagram.com/cbarretoronto/

https://www.canva.com/

In this episode you’ll learn:

• The story of how Amber and Bradi started their business and have gotten to where they are today

• How they were able to find their niche – and just go with it! • What they do to create community and culture and the challenges they face as an independent studio

• Why they say that moving to a membership model changed everything for them

• The way they sell without being “salesy” and the role of their “flight co-ordinator”

• What they feel they have that is really making them stand out in their marketplace

• The biggest takeaway from running their business that they wish they had known sooner!

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

https://www.elevateyogaaz.com/

https://www.facebook.com/ElevateYogaAZ/

https://www.instagram.com/elevateyogaaz/

In this episode you’ll learn:

• What are the types of brain waves that exist and what Muse is actually tracking

• What happens when you use the Muse and move into a mediation?

• How Muse can be a mirror into your mind

• Using Muse at home {and at the studio}

• Why you are not your thoughts

• What surrounding yourself with your champions will do for your life and business

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

https://choosemuse.com/

https://www.instagram.com/choosemuse/

https://www.facebook.com/choosemuse

https://twitter.com/ChooseMuse

https://www.linkedin.com/in/arielgarten/

Book Mentioned: A Symphony in the Brain by Jim Robbins

In this episode you’ll learn:

• Jacob introduces the last two systems for learning the psychology of behavior modification

• The habit cycle and changing the way we perceive things

• Why working on your behaviors before stepping foot in the studio is critical to do

• Ways to add new behaviors and eliminate the old ones

• How momentum and motivation work in tandem in the process of behavior modification

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

https://jacobandreae.com/

https://business.facebook.com/jacobandreaefitness/

In this episode you’ll learn:

• How Jacob initially became interested in the science of behaviour

• NLP training and how Jacob uses it in his business to be able to speak and communicate

• That motivation is made of pain and pleasure

• How to start identifying the difference between a routine and a habit • What is really happening on a cellular level

• A routine is made up of four systems, and what Jacob system introduces first to his clients

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

https://jacobandreae.com/

https://business.facebook.com/jacobandreaefitness/

In this episode you’ll learn:

• The best approach for responding to a negative review

• How to be the business owner people want to engage with {over and over}

• Tips on removing a review on Yelp, Google and Facebook

• Why your response has power

• Ways to give your clients the opportunity to take care of your business

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

In this episode you’ll learn:

• What led me to starting a small consulting business

• Why we decided that my business needed a shift

• How our business intentions resulted in the naming of our business

• Why it took a year to launch new branding and website

• How I’m really look forwarding to meeting my staff in the upcoming weeks!

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

In this episode you’ll learn:

• The story behind how Maggie named her studio and what led her on her entrepreneurial journey

• How yoga got her through a very tough time in her personal life

• Why she says that yoga is about the mental as much as the physical aspect

• A breakdown of Maggie’s clientele and the unique offerings she provides to her clients

• The toughest part about transitioning from a manager to a business owner

• What success is to Maggie – and it’s not making millions of dollars!

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

https://homegrownyogaky.com/

https://www.facebook.com/homegrownyogaky

https://www.instagram.com/homegrownyogaky/

In this episode you’ll learn:

• The influence my mother had on me as an entrepreneur, and something she told me that I have never forgotten

• How I learned to really start to trust people

• What KPIs and metrics are {and why you need to know them}

• The ways I maintain a positive mindset momentum, even in the face of significant health challenges

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

In this episode you’ll learn:

• Why you need to stop “DIY’ing” and take yourself to a place of growth

• Sales and revenue is Number 1

• How to be direct about your expectations and struggles with your employees

• Ways to be a good leader, and the reasons you should never stop seeking out mentors

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

Book Mentioned: Business Brilliant by Lewis Schiff

In this episode you’ll learn:

• What made Angie decide to focus on athletic training and how she got the confidence to succeed in her chosen field

• How a burnout led to her next business endeavour

• The role that mindset and the mental game has played in the development of her career

• How significant health issues have impacted Angie both physically and mentally {but not stopped her from building a thriving business}

• Ways to find the support to help you succeed

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

http://konsciousbodyfitness.com/

https://www.facebook.com/Konscious-Body-Fitness-305528369505386/

https://www.instagram.com/konsciousbodyfitness/

In this episode you’ll learn:

• How seasons of turmoil led to incredible opportunities for Misty

• The reasons she know she wanted to open more than one studio {and how that model has changed over the years when it comes to hiring}

• Her biggest challenges with opening her second studio

• How a work relationship changed Misty’s mindset and moved her business forward

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

http://www.dragonflypilates.com/

https://www.facebook.com/DragonflyPilates/

https://twitter.com/dragonflynews

https://www.instagram.com/dragonflypilates/

In this episode you’ll learn:

• How an interest in fitness turned into Annie dedicating all of herself and her business to changing lives of her clients

• The way her niche and area of focus came to be

• Why you need to recognize the power in your failures

• The reasons Annie chose to go against the group model

• How she markets herself and why her referral program is

• Annie’s tips and strategies for harnessing the power of your team

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

http://upswingpilates.com/

https://www.facebook.com/upswingannie

https://twitter.com/upswingpilates

In this episode you’ll learn:

• What has allowed Valerie to get her business to a point where she can leave for 4 weeks {and not have it suffer}

• How she turned her business dreams into a reality

• The ways Valerie is able to make it work with multiple business partners

• How she developed their systems and processes, going from “reactive” to “active” mode

• What charging people correctly and not discounting can allow your business to do

• Why she moved to membership model for the business and what the process looked like

• How Valerie has completely transformed her business by changing the conversation with her customers

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

https://lumayoga.com/

https://www.facebook.com/LumaYoga/

https://www.instagram.com/lumayoga/

In this episode you’ll learn:

• How I know that perfectionism doesn’t exist and what we should be focusing on instead

• What these “mistakes” have taught us and allowed our businesses to do

• What can happen when you enter into an agreement with the wrong landlord and some warning signs to look for

• Why successfully negotiating a lease is one of the most crucial steps in getting your business off the ground

• What to consider when developing a solid exit plan and the important role of developing processes and systems

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

In this episode you’ll learn:

• What narrowing down to a very specific market will do for your business

• Why many of us often resist doing this

• Some trends and niches we notice that are building extremely successful businesses

• Ways to market to your niche and the power of Google AdWords

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

http://www.lisekuecker.com/uncategorized/episode160/

In this episode you’ll learn:

• How Jacob got started on his amazing journey in fitness and business and his transition out of a teaching career to get there

• The way he incorporates goal-based challenges to get results like no one else for his clients

• What he’s realized about his clients’ motivation and how he’s seen his clientele change over time

• The significant role of practice and repetition in building systems and a successful business

• Why you need to not only love what you do, but look at how you’re doing it

• What to focus on if you want to build a successful company, and the impact The Client Cure has made in Jacob’s success as he builds his dream business

• The pros and cons of an “in person” business versus an online model

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

https://jacobandreae.com/

https://business.facebook.com/jacobandreaefitness/

Resources Mentioned:

https://www.upwork.com/

https://newkajabi.com/

In this episode you’ll learn:

• How Brooke built her very first studio

• Why she supports her trainers on their path to find their own unique set of skills

• The reason Brooke made the decision to sell her thriving business and how she planned that exit strategy

• What made her decide to branch out from just Pilates

• The benefits of hiring instructors that will build community

• What Brooke says is the hardest part of building a business

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

http://www.alignaustin.com/

https://www.instagram.com/alignaustin/

In this episode you’ll learn:

• How Tammar and Tali met and set out to create “The Cheers of Fitness Studios” {while both holding full-time jobs}

• The factors they believe have contributed to their amazing success

• What their customers experience when walking through their doors and how they are able to continually infuse creative fun into the business

• The biggest lessons they learned from starting the business and then expanding to a second location

• Why they felt the need to change to a membership model

• What approach they take in being located in a highly transient market

• What’s next for Tammar and Tali {and why the status quo isn’t an option}

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

http://offroaddc.com/

https://www.instagram.com/offroaddc

https://www.facebook.com/OffRoadDC/

https://twitter.com//offroaddc

In this episode you’ll learn:

• How Deborah began supporting her students’ journeys through yoga

• The way she was able to identify and prioritize what was going to “turn the ship” for her business

• What she did to navigate the growing pains that inevitably come with change

• Tips for introducing a membership structure and why it’s such a great tool for a business like Deborah’s

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

https://www.whitespacestudio.co.uk

In this episode you’ll learn:

• How to approach the follow-up sequence and what Maura was most surprised about when she first started doing this

• The key mistakes that business owners are making when it comes to signing up new members

• When to ask for the sale {and how to set it up}

• Why seeing more people in your classes doesn’t mean your business is doing better

• The reason we need to set an immediate point of communication for new clients

• Why it’s important to be able to convey your value to yourself, and others, and strategies for setting yourself and your team up for success

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

https://105f.com/

In this episode you’ll learn:

• Which audience you should start targeting and how to do it the right way

• What the trial funnel is and why we feel it’s necessary to use it

• When to offer a discount funnel and the opportunity this type of strategy provides

• How a challenge can be used effectively for both you and your clients

• The different ways to advertise your funnel

• Email marketing strategies, and more!

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/why-marketers-should-keep-sending-you-emails

In this episode you’ll learn:

• What to research first before offering your online training

• Why doing the post-production tasks yourself isn’t recommended • How to determine the pricing for your new product

• Ways to “build the runway” before you launch and the very first thing to do

• Something you can do to get real feedback on your product and to optimize it before the cart opens

• Which ad campaigns to build on Instagram and Facebook to promote your launch

• Why quality always beats quantity when it comes to the content you create

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

https://www.upwork.com/

https://geo.craigslist.org/iso/us

In this episode you’ll learn:

• Where Dan sees the future of marketing going, and more specifically, it’s future in the fitness industry

• Why ranking your customers is critical

• The importance of social proof and how Dan handles negative reviews

• The value of the personal touch and how that aligns with the future of this industry

• Ways to capturing the data you need and then utilize your data for direct mail marketing

• And more!

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

https://www.epsilon.com/

https://www.facebook.com/EpsilonMarketing/

https://www.linkedin.com/in/dan-voss-aa5a3618/

In this episode you’ll learn:

• The biggest benefits for using online teaching training as a component of your overall business

• What to remember if you’re concerned with the competition stealing your material and intellectual property

• Why “launching with less” is a great rule to follow for a membership site

• The importance of a first impression…

• What to do to start adding livestreaming into your business and why you should consider doing it

• Downloadable pieces of content and more ideas for how you can expand your online offerings

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

In this episode you’ll learn:

• How Emma and Peerfit build relationships with their local corporate markets

• The way that their network is growing organically

• What they’ve done to work with MINDBODY and to have a seamless booking system for the end users

• How Peerfit handles the onboarding of end users for their clients’ special events and activities in their local communities

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

https://peerfit.com

https://www.instagram.com/peerfit/

https://www.facebook.com/peerfit

https://twitter.com/peerfit

https://www.linkedin.com/company/peerfit-inc

https://www.mindbodyonline.com

In this episode you’ll learn:

• What exciting opportunities exist now for online course creators in the digital marketplace

• How teachers can harness the power of video to expand their influence

• Why it’s never been easier to start building an online following to grow your business

• When is the right time to offer your products and services online

• Ways you can use online courses to attract potential franchisees, expand into new markets, and more!

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

In this episode you’ll learn:

• How Jatrine found her path to fitness and then built a successful business in the niche

• What she offers her clients at her studio and why she focuses on these offerings

• Jatrine’s studio transformed since working with Erin and the TCC process

• That your sales can be made through your passion and advocacy

• Giving back 101!

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

https://www.jamakinmedance.com/classes/

https://www.facebook.com/JaMakinMeDance

https://twitter.com/jamakinmedance

In this episode you’ll learn:

• Why you deserve to make money!

• That your staff and clients really do want you to be successful

• How to stop making business decisions based on what your competition is doing

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

In this episode you’ll learn:

How Gracie set herself apart by focusing on the modalities she knows best
What led her to join TCC and how it aligned with her, her goals and what she wanted for her studio
Keys to onboarding new clients and building rapport
The switch to a membership model and how that affected Gracie’s business and clients
Focus on you and your business and not this…
Her new goals and the systems she is implementing this year in her studio

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

http://thepilatesstudiolasvegas.com/

https://www.facebook.com/pages/The-Pilates-Studio-Las-Vegas/210818358555

In this episode you’ll learn:

• What it really means to be a leader in your industry

• Why Jessica chose to work in the industry and get as much experience as she could

• How to taking the time to build your reputation

• Tips for investing in your staff and empowering them to be their best

• How Jessica has managed the vast changes in the industry

• The reasons to staying true to your passion and purpose, and how All About Dance is giving back in a big way

• What to focus on instead of your competition

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

https://allaboutdance.org/

https://www.instagram.com/aadchicago/

https://www.facebook.com/allaboutdancechicago/

In this episode you’ll learn:

• Over 250 exercises that you can try today

• Why building the fundamentals step-by-step is so essential before adding weight to your movements

• The timeline to progress through for the movement system

• And more!

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

https://www.jacobandreaetraining.com/

https://www.facebook.com/jandfitnesscommunity

https://twitter.com/jacobtandreae

https://www.instagram.com/jandfitness/

In this episode you’ll learn:

• The seven fundamental movements and why each are so important

• How children learning to move properly seems to have gone by the wayside in the education system

• Learning techniques and ways to externalize the cue {plus why this is so effective}

• Building the fundamentals, step-by-step…

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

https://www.jacobandreaetraining.com/

https://www.facebook.com/jandfitnesscommunity

https://twitter.com/jacobtandreae

https://www.instagram.com/jandfitness/

In this episode you’ll learn:

• How Chesley’s personal relationships and upbringing allowed him to see community in a completely different way

• The key to any idea is being comfortable with selling it - and failing at it

• The way he built his business model around local community that continues long after the camp has finished

• Why Chesley sees the power in choice and builds his model around the client being able to move (and choose freely) within Camp Yoga

• How he prebuilds a community and the environment for personal connections to happen

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

https://campyoga.ca

https://www.facebook.com/campyoga.ca/

https://www.instagram.com/campyoga/

In this episode you’ll learn:

• What made Lauren decide to focus on work with movement, and specifically with mothers

• How her vision of Meraki Mama Collective came to her and the way it’s evolved since opening

• Her recurring revenue model and the ways it’s allowed her to create a community in her studio

• Lauren’s tips and strategies for developing her branding

• What’s next for her and how The Client Cure has helped her implement the systems she’s used to succeed

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

http://merakimamacollective.com/

https://www.instagram.com/merakimamacollective

https://www.instagram.com/merakimamadoula

https://www.instagram.com/laurenofmerakimama

https://www.facebook.com/merakimamaatl

In this episode you’ll learn:

• How Niki started her journey and the experience she got which allowed her to make her dreams come true

• The ways she researched and decided on what modality spoke to her and her business

• What Niki’s dance, anatomy and kinesiology background did to set herself apart from other scripted barre practices

• Her tips and strategies for finding top quality instructors, even in competitive markets like hers

• Why Niki considers the “trifecta” approach she took as the best decision she made for her business

• How she strategically markets her business and builds relationship and community at every level of her business

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

https://flexfusionstudios.com/

https://bootybarre.com

In this episode you’ll learn:

• Why in the past I’ve felt like financials have been my “nemesis”

• The single most important report to have and what I’m looking for on it

• The Pro Forma and what this report allows us to see and do

• How regularly reviewing your payroll will benefit your business

• A monthly practice we do that will save you tons of time and headaches come tax time

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

https://quickbooks.intuit.com/

https://www.sage.com/en-us/products/peachtree/

https://gusto.com/

In this episode you’ll learn:

• What led Jenny to becoming a studio owner and purchasing an already active studio

• How she was able to make slow significant changes to the studio, without it being a shock to current clients

• Her tips for moving into a leadership role and navigating relationships

• How Jenny rebranded, and what “Poser” means to her

• Don’t give it away for free… 

• Jenny talks about having multiple locations and the struggle on knowing where to spend your time

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

https://poserstudios.com

In this episode you’ll learn:

• A cutting edge concept, and brand, that is revolutionizing the fitness industry worldwide

• How they have positioned themselves to succeed in all markets, regardless of location or size

• The ways they are creating only exceptional workouts and experiences for their customers and a breakdown of their signature challenge

• What focusing on your clients’ results can do for your business

• How to start getting creative with client types

• The tremendous opportunities that exist now by leveraging technology

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

https://f45training.com/

In this episode you’ll learn:

• What led to Erin and her business partner Julie forming their business in 2012

• How they choose their speciality and the challenges they face in that field

• Why they decided to expand and open a second location and what it’s looked like building a team to support them in this

• Their process for finding the right location in a super-hot real estate market

• How they’ve successful introduced a membership model and why it’s been key for their clients’ health and success

• Erin’s future plans and big picture vision for the business

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

https://www.reactivept.com

https://www.instagram.com/reactivept/

https://www.facebook.com/neurologicptlosangeles/

In this episode you’ll learn:

• What is the “Golden Circle” and why it matters so much to business owners

• The role your “Why” will play in the building of your business

• Ways that the “How” and the “What” will help you get to where you want to go

• Why knowing this process will make things a lot easier for you as a studio owner

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

Simon Sinek:

https://startwithwhy.com

https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action

In this episode you’ll learn:

• How Pilates Anytime has made my life easier

• The story of how Kristi got into Pilates many years ago

• Why she started online with YouTube and how she realized she was the right person to be making these videos

• The story of her first launch of 20 videos and why they resonated so much with other teachers

• The way Kristi found teachers before social media was popular

• A behind-the-scenes look at Pilates Anytime

• How developing technology is affecting the industry, the way Kristi has contributed to the legacy of Pilates, and so much more

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

https://www.pilatesanytime.com

https://www.yogaanytime.com/

https://studiogrow.co/episode200/ (Jen Golden Zumann)

https://studiogrow.co/episode192/ (Cara Reeser)

In this episode you’ll learn:

• How the money stories from our past are still with us today

• Some questions around money that you need to start asking yourself

• What are some of my earliest experiences with entrepreneurship and money

• Where to begin with rewriting your money stories

• The one realization around money that has set me free

• That like relationships with people, we need to boundaries around money as well

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

https://studiogrow.co/episode304/

https://studiogrow.co/episode303/

https://studiogrow.co/episode301/

In this episode you’ll learn:

• Ways that Dan and I are different, but still able to work well together as a team in business

• The shifts that we’ve both made as we’ve gone on this journey together

• What matters as much (or more) as bringing in enough money

• A significant turning point in our business and relationship

• How we manage being business partners and a married couple at the same time

• What was the result of reading books that each had recommended

LINKS:

Book mentioned: Rich Dad Poor Dad by Robert Kiyosaki

In this episode you’ll learn:

• Why we believe money is out of our reach

• The real reasons we feel greedy and what greedy really means • What are “I don’t have enough” excuses

• Change your mindset of having to do it all {and to see your worth}

• Why money is not over your head

• Whether or not money the root of all evil

In this episode you’ll learn:

• Finding modern meditation and mindfulness

• The different techniques Now Meditation has top offer and why

• The practice of gratitude

• Introducing group mediation at the corporate level

• Now Meditation and their long term vision for mind fitness

LINKS:

https://now-meditation.ch/de/

In this episode you’ll learn:

• How we are all uniquely different in the ways we see money

• The way I viewed money from a young age

• How the money stories I was telling myself affected my past business decisions

• Why there is really no scarcity in money

• Money does not cause conflict

In this episode you’ll learn:

• What is Nia Yoga

• How to know when you are ready to host a retreat and where your participants will come from

• Tips on choosing a location and venue, along with possible red flags

• Advantages and disadvantages of doing retreats with other facilitators versus as a solo

• Finding a balance in your retreat itinerary

• Preparation time and theme importance

• How to create a sense of community between participants

LINKS:

https://www.embodycentralia.com/

http://ibodydenver.com/

https://www.themvmtlab.com/

In this episode you’ll learn:

• How Christina created a successful boutique within her studio

• The reasons and benefits for offering retail products within your studio

• Why you should make sure what you bring into your business aligns with you and your brand {and its core values}

• Strategies for facilitating the sense of community with brand specific merchandise

• What to considering in relation to the demographics and psychographics of your members

• The importance of managing your inventory, vendor relationships, and client interests

LINKS:

https://www.embodycentralia.com

In this episode you’ll learn:

• How to make time to do the things that need to be done to move forward

• Ways to build the foundation for a good relationship

• The transition of memberships

• How to use delegation, teams and systems to avoid the burnout

• When you should be testing, pivoting and trying something different

LINKS:

https://barreatcdr.com/

In this episode you’ll learn:

• A little bit about Erin and how she started her own business

• What can happen when you know your profit margins and total gross revenue

• Why understanding what services are the most profitable is necessary

• Your studio peak hours of profitability matters!

• Why you won’t want to expand until you’ve maxed your studio’s capacity

• How to create a profitable studio schedule

LINKS:

support@lisekuecker.com

In this episode you’ll learn:

• How Nathania structures her email pitches to be featured in so many publications

• Why strategy plus luck, consistency and follow through will equal free advertising

• What it was like taking over a studio that held a lot of history and was owned by someone else for many years

• What were three sticking points that Nathania didn’t anticipate and how she was able to work through them

• How she now manages her time having two very busy and successful businesses

LINKS:

https://www.soulplay.yoga/

https://www.instagram.com/soulplay.yoga/

https://www.facebook.com/soulplayyoga

https://www.soultribeadventures.com/

In this episode you’ll learn:

• Why the million dollar mark may not be the best metric to celebrate

• What studios with over 50% profit margin look like

• What are ancillary services and a powerful example of what we did for the studio owners we work with

• Why the number of clients shouldn’t be the main measure of success for your studio

• What clients really want…

• How to calculate the appropriate pay for your teachers, red flags to look for and a whole lot more!

In this episode you’ll learn:

• The strategy behind successful Instagram marketing and Instagram “hot spots”

• How developing your voice will develop your brand

• The difference between paid and organic advertising on Instagram and Christy’s take on what the future might hold

• How and why you should utilize white space in your feed

• The difference between business versus personal Instagram accounts

• Why Christy has over 40 tests running at a time!

LINKS:

https://www.plannthat.com/

https://au.linkedin.com/in/christy-laurence

In this episode you’ll learn:

• What’s really possible for your studio when it comes to revenue

• That hitting the 7-figure mark will look different for each studio

• How I calculate retention and conversion rates and why these number matter so much

• Case studies of clients we work with, including actual numbers

• An example of why the business model matters

• Strategies for employee compensation plans, pricing, profit margins and more

• A sneak peek of what’s coming up in the second part of this series

In this episode you’ll learn:

• What nudged Heather to take the leap to open her own Yoga studio

• How she was able to take the feedback from others in the community and use that to fuel herself

• The ways she has learned to help her clients get in alignment with their own self-care - while still staying true to their beliefs

• Take a stand for the value of what you offer!

• What her views are on the expectations we put on ourselves and how she builds her tribe

• The secret behind teacher trainings

LINKS:

http://www.yogatribemn.com

In this episode you’ll learn:

• A recap on identifying a retreat versus an event

• What is the marketing cycle if planning an event {and why you should give your clients the opportunity to purchase the next one}

• What is an affiliate and the importance of having a strong affiliate network

• How to provide a content calendar to you affiliates

• Strategies for tracking your sales

• What is the marketing cycle if planning a retreat {and some tips and tricks when using video in it}

• And more!

LINKS:

Get the Growth Book now! http://www.lisekuecker.com/growthbook

https://www.infusionsoft.com/

https://www.samcart.com/

In this episode you’ll learn:

• Why there is a significant amount injuries happening in young dancers under the age of 14

• How trainers should approach young dancers wanting to also be trained in Pilates or yoga

• Why Lisa’s strategy entails teaching children to read their bodies and empower them to help heal themselves

• The progressions that have developed in the field over time and how important it is to keep up with your knowledge

• Why out of all the systems, the muscular system is usually the last to be worked on because 99% of the time muscle actually has nothing to do with it

LINKS:

https://perfectformphysio.com.au/

https://perfectformphysio.com.au/lisa-howells-story/

https://www.facebook.com/PerfectFormPhysio/

https://twitter.com/perfectformphys

https://www.pinterest.ca/perfectformphys/

https://www.instagram.com/perfectformphysio/

In this episode you’ll learn:

• How to set yourself up for profits when planning a retreat or an event

• Tips to help you in the process of choosing the right venue

• How to handle lodging {and what are the various options available} • What to consider in terms of food, beverage and other additional services {and how to negotiate prices for them}

• The two biggest numbers you need to calculate for a successful retreat

• What is the difference between an event and a retreat

• How to calculate prices and add profits Get the Growth Book now! http://www.lisekuecker.com/growthbook

Things you will learn in this episode:

• How Jodh and Savitree met and built Urban Yoga Chicago in the most organic of ways

• Why they introduced kundalini yoga to the public

• The strategy they used in starting their teacher training without having a brick and mortar

• What challenges they went through that ultimately made them feel like they had to start over

• There are no rules when building your business

• Culture and community start from the top down

• What is intentional intake and how it changed Urban Yoga Chicago

LINKS:

Get the Growth Book now! http://www.lisekuecker.com/growthbook

Sign up for the video series mentioned at http://www.theclientcure.net/

http://www.urbanyogachicago.org/

https://www.facebook.com/urbanyogachicago/

https://www.instagram.com/urbanyogachicago/

In this episode you’ll learn:

• The biggest warning I have for you in this stage

• Stick to what your clients truly need and want in this stage • Why you need a day-to-day Operations Manager

• What activity you can do here that will grow your clientele quickly

• The downfall that can come with mass diversification

• Set your business up for sale - even though it’s not for sale!

Get the Growth Book now! http://www.lisekuecker.com/growthbook

Sign up for the video series mentioned at http://www.theclientcure.net/

In this episode you’ll learn:

• Raquel’s amazing journey coming to the US to explore fitness and Barre entrepreneurship

• How the mindset and discipline needed to be a great dancer overlaps with being an effective instructor

• What happened for Raquel to be able to purchase her business and what moving from teacher to entrepreneur has looked like

• Why she knew she had to take part in The Client Cure and The Revenue Remedy, and what results she achieved from them

• 3 things that really make a promotion and an example of an epic sale Raquel recently did at her studio

LINKS:

https://www.thedaileymethod.com/studios/white-rock/studio-instructors/

https://www.facebook.com/TheDaileyMethodCorporate

https://twitter.com/thedaileymethod

http://instagram.com/daileymethod

support@lisekuecker.com

Things you will earn in this episode:

• What your role needs to be in this stage and why you have to build just beyond yourself

• What I did to shift my focus in this stage to becoming a CEO

• How to investigate why things go well and why things don’t {and then build a system around it to propel you forward}

• What I looked for first when hiring someone

• How to build the most powerful type of marketing

• The differences between a sales manager, marketing and operations manager, and how you can afford to hire them

• The importance of niching down

Get the Growth Book now! http://www.lisekuecker.com/growthbook

In this episode you’ll learn:

• How Hanna was able to identify a large gap in the fitness health industry and open her own studio WHILE working full time

• Why a mindset hang up had her thinking she couldn’t make her dream of being successful in the fitness world

• The biggest breakthrough that told Hanna she can make a long lasting business

• The most important lessons Hanna was able to take from “failure”

• How Hanna was able to navigate price increases with her clients • How systems and structures made the biggest difference in her business, from building a client journey to massively increasing her conversion rate

• Where Hanna wants to take Burn Theory now

LINKS:

http://www.burntheory.com.au/

https://www.facebook.com/burntheory/

https://www.instagram.com/burntheory/

In this episode you’ll learn:

• Why you need to define the difference between urgent and important when managing your tasks in this phase

• Why it is important to categorize your tasks using a matrix and identify areas that can be delegated

• The top two major parts of your business that people tend to leave off the matrix completely

• You need to build in consistent reoccurring revenue – with 90% of the products you sell doing this

• What are sales benchmarks and what you should be reaching for

• Content is king. What type of content should you be putting out there and how much?

You can get the Growth Book now at http://www.lisekuecker.com/growthbook

In this episode you’ll learn:

• How Alyssa’s side hustle developed into the successful practice it is today

• What is “Yoga Therapy”

• The difference between a Yoga therapist in a private setting versus one operating from a hospital

• How she made the shift into a bigger model • Why Alyssa wanted to create the “one-stop shop” idea •

Her tips and strategies when it comes to hiring the right way

LINKS:

https://www.embarqueyoga.com

http://www.mightylotus.org/

In this episode you’ll learn:

What is the “wonder phase”
How to get your baseline operation costs right - from the beginning
What is a pro forma and how to use it effectively
The power of an average client monthly value and how you can use that to calculate a profitable business
What to look out for when negotiating real estate
Why you should have your sales and marketing systems ready before you even open your doors

In this episode you’ll learn:

• How 105F started out as a sought out destination

• What Maura has learned about being in a partnership

• The biggest difference in running two versus three studios

• With having three studio and upwards to 40 staff members, how Maura keeps everyone on the same page

• How she tackles team meetings, especially with having three studios that are open as early as 5am until 10pm, 365 days a year!

• The significant ways in which her business has changed over the past six months

• How and why’s Maura is building a different level of relationship

LINKS:

http://105f.com

https://www.facebook.com/105Fyoga/

https://www.instagram.com/105fhotyoga/

In this episode you’ll learn:

You can’t always do it all {learn how to do what NEEDS to be done}
Move forward - one day at a time
Why communicating with prospects, old clients and staff is vital
How recognizing that we are in the relationship business will literally affect your income
How I built a community by calling 400 people!

In this episode you’ll learn:

The incredible growth Katy’s business has achieved in the last year {and how she’s bee able to do it}
What mindset shift and realizations she needed to make in order to allow for this growth
What happened when she started to do what felt right
Why changes can be made in small steps and you don’t need a total overhaul all at once
How the introductory packages you offer mean so much to your business growth and client retention
Our tips and strategies for living your best life!

LINKS:

http://bikramtemecula.com/

https://www.facebook.com/pages/Bikram-Yoga-Temecula/186136984817373

https://twitter.com/bikramtemecula

http://www.lisekuecker.com/uncategorized/episode144/

In this episode you’ll learn:

What is “SoulCycling”
Why you should build a brand - not a business!
How to cultivate intense community
Tips and strategies for leveraging a waitlist
Recommendations for the hiring process {Hire for spirit, then train!}
And more!

LINKS:

https://www.soul-cycle.com/

In this episode you’ll learn:

Why Ashley was so intrigued with the integration of yoga and psychology and how that led her to where she is today
What you can do to educate yourself and expand your presence as a yoga teacher
What is the number one tip Ashley can give you to start transforming your life today
How we can learn to excel in the mind, body and spirit and then give back in service
What is the “hero’s journey” and how you can apply it to your life and business
Some of the biggest lies we tell ourselves about our journeys
How to do the inner work to make the mindset shifts to improve our lives

LINKS:

http://ashleyturner.org/

https://www.instagram.com/ashleyturner1/

https://www.facebook.com/AshleyTurnerYoga

https://twitter.com/ashleyturner1

In this episode you’ll learn:

The marketing shifts and trends we’re seeing from our testing and what I believe will be happening in 2019
Our team’s process for creating upcoming content to release and why batching and preparation has been key for us
Why Instagram Story ads are so effective and the best way to get a quick and easy response from potential clients using Facebook
Some very exciting results we’re seeing clients get using the Google Display Network
How you can locate and use influencers in your local area to market your business

LINKS:

https://studiogrow.co/work-with-us/

https://www.upwork.com/

https://lightroom.adobe.com/

https://www.plannthat.com/

https://www.canva.com/

In this episode you’ll learn:

What led to Suzanne joining The Client Cure
Why her mindset upon entering the program was so important
The first steps she immediately took when she joined and how she chose which priorities to focus on
What this focus has allowed Suzanne and her team to do
The way she was able to hire a part-time studio manager and the amazing success she’s achieved this year
One thing that she wishes all studio owners new starting out

LINKS:

https://loveyogastudios.com/

https://www.facebook.com/LoveYogaStudio/

https://www.instagram.com/loveyogastudio/

https://twitter.com/loveyogastudio

In this episode you’ll learn:

What Myken is seeing from her coaching sessions with studio owners
Her top three priorities that studio owners should be focusing on
The amazing results that one of her clients has seen following this recommendation
Why you shouldn’t role things out too quickly {until you do this}

In this episode you’ll learn:

What life is like for our family, with a behind-the-scenes look!
How we’re all embracing the newest arrival to our family
The reasons we love where we live so much, and how we’ve handled the multiple moves we’ve made to get here
Why this Thanksgiving is so special to us
What we’re grateful for, including the amazing team and clients we get to work with every single day
The new chapter we’ve said “Yes” to…

LINKS:

https://www.brandbot.com/

Text “brandbot” to 33444 for your personal demo!

In this episode you’ll learn:

How Vasu Studios grew a unique business that intertwines Yoga, apothecary and spa while building a community and an open forum for wellness and connection
What being fearless and true to you and your brand by revisiting your mission over and over will do for your business
What Natalie’s business looked like before The Client Cure and how they were able to become more intentional with their processes, follow throughs and conversion rates
The three most influential changes that they made in their business
How Vasu plans to grow and implement processes and tips from TCC to other parts of their business

LINKS:

https://vasutribe.com/

https://www.facebook.com/vasutribe

https://www.instagram.com/vasutribe/

In this episode you’ll learn:

Niki Riga’s story and how she was able to leave her “yes ways” behind
How her experience with sorority recruitment gave her many of the skills she now uses as a studio owner
Killing with kindness and the Affi Effect – why these concepts are the corner stones of Flex Fusion
The way to work with difficult clients {and be kind even in difficult situations}

LINKS:

https://flexfusionstudios.com/

In this episode you’ll learn:

• How through natural disasters, recessions and competition JoAnne and her team were able to survive {and thrive}

• What lead her to The Client Cure and the hesitations she had before making the leap

• The way JoAnne was able to craft time away from her business to invest in the TCC

• Strategies and processes that JoAnne has put in to place since starting TCC

• And more!

LINKS:

support@lisekuecker.com

In this episode you’ll learn:

How a Hot Yoga class changed the course of John’s career
What are adversarial traps and cognitive boosters
His thoughts on misdirected or chronic pessimism
The true meaning of leadership and choice
How to use your character and signature strengths to your advantage

LINKS:

http://105f.com/

https://www.facebook.com/105Fyoga/

https://www.instagram.com/105fhotyoga/

https://momsdemandaction.org/

In this episode you’ll learn:

Siobhan’s struggles to become profitable after opening her studio
If you trust the process, the change is going to happen…
What she implemented from The Client Cure that has brought her the most success for her studio
How Siobhan managed having the conversations with her students around price changes
The way her team was able to create relationships with new students {all while improving their sales opportunities}
The importance of recognizing your staff
Her Goals for the near future

LINKS:

https://www.corevolutionfitness.com

https://www.facebook.com/BurnShakeRoll/

https://www.instagram.com/burnshakeroll/

In this episode you’ll learn:

How Emily created CrushCamp after not finding anything that aligned with her own values
With personalized group training for results based people, CrushCamp is the first studio to utilize the SKILLMILL, a non-motorized version of the treadmill
Why she felt she need to invest in The Client Cure and what her experience has looked like in the program
The processes and strategies she has implemented into her business from the Client Cure
How working with a consultant has changed things in Emily’s business and where she sees CrushCamp going in the future

LINKS:

https://www.crushcamp.com/

https://www.facebook.com/crushcampcalgary/

https://www.instagram.com/crushcamp/

In this episode you’ll learn:

How Tara started her career and had the foresight to build her education around her dream job
A concept she has recently been introduced to {and I believe strongly in} that has changed everything for her
Why conversations about the pelvic floor are so taboo
How Tara identifies the signs of a tight pelvic floor {and a weak pelvic floor}
The way she was able to make the pelvic floor a conversation with women and create awareness with her signature series
The right mindset can push through the fear to act
Why she made the decision to close her successful studio to be more intentional with her life and family as a priority

LINKS:

https://thepresentmomma.com/

https://www.instagram.com/thepresentmomma/

https://www.facebook.com/thepresentmomma/

In this episode you’ll learn:

The amazing story of how Mary came to be the youngest person in the country to open a debt collections company {at only 24 years old}
How to see the opportunities around you and then have the mindset to accept them
Trigger words around debt and how they can affect you
Her tips on dealing with customers or clients that owe you money
Words that work {and how you can you can use these words in and around all aspects of your life}
Why your words are really a mirror to your subconscious mind and how to change what you’re telling yourself

LINKS:

http://maryshores.com/

http://maryshores.com/the-book/

https://www.instagram.com/mary_shores/

https://www.facebook.com/shoresmary/

https://twitter.com/mary_shores

http://www.midstatecollections.com/home

http://www.scn.ucla.edu/people/lieberman.html

http://www.brainpaint.com/

https://neuroptimal.com/

https://www.monroeinstitute.org/

In this episode you’ll learn:

How Sarah is able to create an experience around your brand
The ways Shauna and Sarah were able to work seamlessly with the brand package and visual blueprints Sarah was able to provide
Why a “brand icon” is important and how it differs from your logo
What is the difference between a branded photo shoot and a regular shoot and what type of budget to expect to spend
The questions to ask and things to align with when hiring a photographer
How doing the prep work sets you {and your designers}up for success
What a professional copywriter can do for you and your brand and where do you can find one

LINKS:

https://copyhackers.com/

https://www.upwork.com/

In this episode you’ll learn:

How I break down the elements of a rebrand
The one hard and fast rule in website etiquette
Why hiring the right people will get you going in the right direction
Just how important is a website…
Tips on how to get started {depending on your level of anticipated business}
It’s all about the photos!
My thoughts on hiring a copywriter, and how to choose one that aligns with you and your branding
How to choose the right platform for you

In this episode you’ll learn:

How an interest in fitness turned into Annie dedicating all of herself and her business to changing lives of her clients
The way her niche and area of focus came to be
Why you need to recognize the power in your failures
The reasons Annie chose to go against the group model
How she markets herself and why her referral program is
Annie’s tips and strategies for harnessing the power of your team

LINKS:

http://upswingpilates.com/

https://www.facebook.com/upswingannie

https://twitter.com/upswingpilates

In this episode you’ll learn:

How seasons of turmoil led to incredible opportunities for Misty
The reasons she know she wanted to open more than one studio {and how that model has changed over the years when it comes to hiring}
Her biggest challenges with opening her second studio
How a work relationship changed Misty’s mindset and moved her business forward

LINKS:

http://www.dragonflypilates.com/

https://www.facebook.com/DragonflyPilates/

https://twitter.com/dragonflynews

https://www.instagram.com/dragonflypilates/

In this episode you’ll learn:

How Tammar and Tali met and set out to create “The Cheers of Fitness Studios” {while both holding full-time jobs}
The factors they believe have contributed to their amazing success
What their customers experience when walking through their doors and how they are able to continually infuse creative fun into the business
The biggest lessons they learned from starting the business and then expanding to a second location
Why they felt the need to change to a membership model
What approach they take in being located in a highly transient market
What’s next for Tammar and Tali {and why the status quo isn’t an option}

LINKS:

http://www.lisekuecker.com/growthbook

http://offroaddc.com/

https://www.instagram.com/offroaddc

https://www.facebook.com/OffRoadDC/

https://twitter.com//offroaddc

In this episode you’ll learn:

What led me to starting a small consulting business
Why we decided that my business needed a shift
How our business intentions resulted in the naming of our business
Why it took a year to launch new branding and website
How I’m really look forwarding to meeting my staff in the upcoming weeks!

LINKS:

http://www.lisekuecker.com/growthbook

In this episode you’ll learn:

How Brooke built her very first studio
Why she supports her trainers on their path to find their own unique set of skills
The reason Brooke made the decision to sell her thriving business and how she planned that exit strategy
What made her decide to branch out from just Pilates
The benefits of hiring instructors that will build community
What Brooke says is the hardest part of building a business

LINKS:

http://www.lisekuecker.com/growthbook

http://www.alignaustin.com/

https://www.instagram.com/alignaustin/

In this episode you’ll learn:

What narrowing down to a very specific market will do for your business
Why many of us often resist doing this
Some trends and niches we notice that are building extremely successful businesses
Ways to market to your niche and the power of Google AdWords

LINKS:

http://www.lisekuecker.com/growthbook

http://www.lisekuecker.com/uncategorized/episode160/

In this episode you’ll learn:

How Jacob got started on his amazing journey in fitness and business and his transition out of a teaching career to get there
The way he incorporates goal-based challenges to get results like no one else for his clients
What he’s realized about his clients’ motivation and how he’s seen his clientele change over time
The significant role of practice and repetition in building systems and a successful business
Why you need to not only love what you do, but look at how you’re doing it
What to focus on if you want to build a successful company, and the impact The Client Cure has made in Jacob’s success as he builds his dream business
The pros and cons of an “in person” business versus an online model

LINKS:

http://www.lisekuecker.com/growthbook

https://jacobandreae.com/

https://business.facebook.com/jacobandreaefitness/

Resources Mentioned:

https://www.upwork.com/

https://newkajabi.com/

In this episode you’ll learn:

The influence my mother had on me as an entrepreneur, and something she told me that I have never forgotten
How I learned to really start to trust people
What KPIs and metrics are {and why you need to know them}
The ways I maintain a positive mindset momentum, even in the face of significant health challenges

In this episode you’ll learn:

What has allowed Valerie to get her business to a point where she can leave for 4 weeks {and not have it suffer}
How she turned her business dreams into a reality
The ways Valerie is able to make it work with multiple business partners
How she developed their systems and processes, going from “reactive” to “active” mode
What charging people correctly and not discounting can allow your business to do
Why she moved to membership model for the business and what the process looked like
How Valerie has completely transformed her business by changing the conversation with her customers

LINKS:

https://lumayoga.com/

https://www.facebook.com/LumaYoga/

https://www.instagram.com/lumayoga/

In this episode you’ll learn:

Why you need to stop “DIY’ing” and take yourself to a place of growth
Sales and revenue is Number 1
How to be direct about your expectations and struggles with your employees
Ways to be a good leader, and the reasons you should never stop seeking out mentors

In this episode you’ll learn:

The story behind how Maggie named her studio and what led her on her entrepreneurial journey
How yoga got her through a very tough time in her personal life
Why she says that yoga is about the mental as much as the physical aspect
A breakdown of Maggie’s clientele and the unique offerings she provides to her clients
The toughest part about transitioning from a manager to a business owner
What success is to Maggie – and it’s not making millions of dollars!

LINKS:

https://homegrownyogaky.com/

https://www.facebook.com/homegrownyogaky

https://www.instagram.com/homegrownyogaky/

In this episode you’ll learn:

How I know that perfectionism doesn’t exist and what we should be focusing on instead
What these “mistakes” have taught us and allowed our businesses to do
What can happen when you enter into an agreement with the wrong landlord and some warning signs to look for
Why successfully negotiating a lease is one of the most crucial steps in getting your business off the ground
What to consider when developing a solid exit plan and the important role of developing processes and systems

In this episode you’ll learn:

What made Angie decide to focus on athletic training and how she got the confidence to succeed in her chosen field
How a burnout led to her next business endeavour
The role that mindset and the mental game has played in the development of her career
How significant health issues have impacted Angie both physically and mentally {but not stopped her from building a thriving business}
Ways to find the support to help you succeed

LINKS:

http://konsciousbodyfitness.com/

https://www.facebook.com/Konscious-Body-Fitness-305528369505386/

https://www.instagram.com/konsciousbodyfitness/

In this episode you’ll learn:

The best approach for responding to a negative review
How to be the business owner people want to engage with {over and over}
Tips on removing a review on Yelp, Google and Facebook
Why your response has power
Ways to give your clients the opportunity to take care of your business

In this episode you’ll learn:

What Somatic Yoga is and why Katie decided to focus on offering it in her business
Her own journey and who she built a successful business (while also generating passive income)
The key ways to market massage as an ongoing treatment
Her tips for building the right team and then empowering your employees
What core values Katie seeks out in new employees
The biggest missteps she has taken and the changes she made to lead her to where she is today
How Katie is creating relationships with other businesses in her community, and benefiting her members in the process
Why you should be developing a strong marketing plan well in advance

LINKS:

http://courtenaymassagetherapy.com/

https://www.facebook.com/courtenaymassagetherapy/

In this episode you’ll learn:

How an $8 investment actually made over $30,000 in sales
Why people say Google Ad words do not work for them
Google Ad words is entirely results based - you only pay per click
Is Facebook a bigger, better platform?
Want a steady stream of leads? The time is now!
What an expected budget can be

LINKS:

https://www.upwork.com/

http://www.fiverr.com/

In this episode you’ll learn:

Why Alex didn’t agree to conform to a specific way of teaching when working under another brand
How she was able to create what she believed yoga meant (and explain this to her clients)
Ways that her teachings are solution based and honor the history of yoga
The importance of fully knowing and understanding one teaching before moving on and exploring others
Why Alex choses to be the change that she is demanding
Why it is that “marketing” is a word people do not like to use in the yoga world
Transparency is key!

LINKS:

https://yogaphysics.com/yp/

In this episode you’ll learn:

Why copy is key!
The signs that your copy is too generic
How to niche down your copy
What an ICA is…
How surveys can help you write copy
What a “hero’s journey” is and how it applies to you

LINKS:

www.rev.com

In this episode you’ll learn:

How Michelle’s vision actually came from her own struggles
How and why she went against the advice of others when opening her business
The way Michelle attracts the right employees
Why women can have a hard time showing up for themselves
We can’t love ourselves until this happens…

LINKS:

http://www.thepracticeforwomen.com/

In this episode you’ll learn:

What does asking for permission mean and why is it important?
Why we could be giving away too much info…
Why building the relationship is the most important (and number one step) in sales
Why you shouldn’t consider yourself a “sales person”!
The importance of the intake process
Ways to establish trust with prospective clients and show your value

Things you will learn in this episode:

How Jodh and Savitree met and built Urban Yoga Chicago in the most organic of ways
Why they introduced kundalini yoga to the public
The strategy they used in starting their teacher training without having a brick and mortar
What challenges they went through that ultimately made them feel like they had to start over
There are no rules when building your business
Culture and community start from the top down
What is intentional intake and how it changed Urban Yoga Chicago

LINKS:

http://www.urbanyogachicago.org/

https://www.facebook.com/urbanyogachicago/

https://www.instagram.com/urbanyogachicago/

In this episode you’ll learn:

More about the loans process and why credit cards are not the best way to go
What is a confused interest rate, and how interest rates work
What is collateral and how does it work?
The elements of a loan repayment schedule
What is a pre-payment penalty
The types and elements of SBA loans
The pro and cons of leasing
What differences exist between bank loans and private loans

In this episode you’ll learn:

What is Gyrotonic and Gyrokinesis
The gap in the industry Emily saw that gave her the opportunity to stand out in an otherwise saturated Pilates town
One of the greatest lessons I have learned from Emily and her journey
Why starting small was crucial to Emily as a teacher and in her business
Why it was important for Emily to focus on being a great teacher first
When introducing changes, mass email creates mass hysteria…

LINKS:

http://www.injoymovementstudio.com/

https://www.facebook.com/InJoy-Movement-Studio-702153409891533/

In this episode you’ll learn:

The difference between yelling to the masses and whispering to your ideal client
How to design a luxury opt-in!
What is a nurtured email sequence (and how I execute it)?

In this episode you’ll learn:

How Alyssa’s side hustle developed into the successful practice it is today
What is “Yoga Therapy”
The difference between a Yoga therapist in a private setting versus one operating from a hospital
How she made the shift into a bigger model
Why Alyssa wanted to create the “one-stop shop” idea
Her tips and strategies when it comes to hiring the right way

LINKS:

https://www.embarqueyoga.com

http://www.mightylotus.org/

In this episode you’ll learn:

How changing my mindset catapulted me into becoming a competition killer (and changed my business in a number of ways)
What it means to say, “When they go low, we go high”
What is a $100,000 email, and how do I get it?
When it comes to premium pricing, why you need to show why you’re worth it…
What is the difference between premium pricing and premium packaging?
The importance of asking the right questions so people can see the value of your product or service for themselves

LINKS:

TEXT ‘Get my Email’ to 44222 for the $100,000 email

In this episode you’ll learn:

How Jen started out learning Pilates informally as an apprentice in the 90’s after being introduced to it through a college program
Why there is so much more to teaching than just learning the curriculum
How she built a culture of learning and sharing
Passion and curiosity makes great leaders
The pros and cons of doing a teacher training program
Why growing your teachers and helping them find their “amazing” means so much – for them and you

LINKS:

https://www.pilateschicago.net/

In this episode you’ll learn:

How my first hire was a gamble, but necessary for the overall growth of the company
There are 7 major types of compensation plans you can use for your employees, and they all have their pros and cons
A Schedule “A” is used to detail not only the specific compensation plan, but the scope of work and expectations for a new hire
Setting an initial salary for a pre-determined period of time can help ensure if it’s the right fit for both the company and the person hired
Why employee retention needs to be a focus for the business to actually get ahead
How employee motivation must be considered when determining which plan to use (it isn’t always just about money)!

In this episode you’ll learn:

All about Melissa’s journey from finance to fitness
What is the “Money Mindset” and how it sets the tone for success
The process of retraining your brain through mantras, affirmations and/or belief systems…
How she turned a real estate issue into a crash and learn moment in her business
Melissa’s advice on making the hard decisions and what happens when your emotions start talking to you
The importance of building in revenue streams {you ARE your business}
How Melissa and her husband built in a “what’s next” plan into their business

In this episode you’ll learn:

How I own my value
How to stand by your higher prices
How fear and nervousness stop you from owning you value (and what you can do about it, today)!
And much more!

In this episode you’ll learn:

How Jill quickly discovered that she can impact so many more people by offering group fitness
One of the biggest concerns that Jill had when growing The Dailey Method
The highlights of what makes her method different from the competition
How Jill grew her business holistically through her changing body and is now able to apply new techniques to her teachings
The journey of a small west coast brand to an international brand - both brick and mortar and online!

LINKS:

https://www.thedaileymethod.com/

http://www.lotteberkmethod.net/

https://weekofzen.com/

In this episode, you’ll learn:

How the IRS defines “employee” and “independent contractor”
What are the “common law” rules of an employee?
About enforceable non-competes
What is a non-solicitation clause and how that affects both independent contractor and your clients?
There are different laws and regulations for hiring employees in different states across the United States
What is a “Factor 20 Test”?

In this episode you’ll learn:

How Cara embarked on her healing process
Why Pilates is the bridge to really thrive in your body again
The differences between group classes and one-on-one
Why we need to massage the expertise of what our clientele is asking for
The dangers of over borrowing when starting your studio
Why continuing education is truly serving…

In this episode, you’ll learn:

How to build a team and define your strategies
Why hiring is necessary for the growth of your business
What are the different stages of building your business and how each has ways of directly impacting your revenue
What parts of your business can be outsourced
Learn how and when adding to your direct team is necessary
How to hire the right people
The importance of leveraging other peoples’ knowledge

In this episode you’ll learn:

What nudged Heather to take the leap to open her own Yoga studio
How she was able to take the feedback from others in the community and use that to fuel herself
The ways she has learned to help her clients get in alignment with their own self-care - while still staying true to their beliefs
Take a stand for the value of what you offer!
What her views are on the expectations we put on ourselves and how she builds her tribe
The secret behind teacher trainings

In this episode you’ll learn:

Whether or not to be involved in festivals
Why you are not there to sell…
What are some tangible lead generation ideas for festivals
What our intention is for “live” festivals
How to set up a 5K!

In this episode you’ll learn:

Raquel’s amazing journey coming to the US to explore fitness and Barre entrepreneurship
How the mindset and discipline needed to be a great dancer overlaps with being an effective instructor
What happened for Raquel to be able to purchase her business and what moving from teacher to entrepreneur has looked like
Why she knew she had to take part in The Client Cure and The Revenue Remedy, and what results she achieved from them
3 things that really make a promotion and an example of an epic sale Raquel recently did at her studio

In this episode you’ll learn:

How I was introduced to the automation revolution
Why automation alone isn’t enough
How retention and personal connection come together to be most effective
What is an intentional intake
Why you need to educate people on how they can use your services
The four different types of Facebook Lives that I do

LINKS:

https://bombbomb.com

Code: Lise

In this episode you’ll learn:

How 105F started out as a sought out destination
What Maura has learned about being in a partnership
The biggest difference in running two versus three studios
With having three studio and upwards to 40 staff members, how Maura keeps everyone on the same page
How she tackles team meetings, especially with having three studios that are open as early as 5am until 10pm, 365 days a year!
The significant ways in which her business has changed over the past six months
How and why Maura is building a different level of relationship

In this episode you’ll learn:

Why learning how to test what ad copy works best for you and what is trending now is so important when it comes to Facebook ads
Adding images to your ad? Find out what Facebook likes and tips on what combinations of images and copy has more impact
What works for your market and how to test and measure it so you’re ads are optimized
Learning about attributing revenue and more!

In this episode you’ll learn:

Annie’s biggest struggles in the first two years of opening her business…
How her marketing has evolved since she first started
How she’s doubled her revenue in a month that is known for being “slow”!
The transition from a class-based model to a 12-month membership
Why revisiting her introduction package changed the way Annie does business
There’s freedom to be gained when your business is in a place where you can take a step back when needed!

In this episode you’ll learn:

Generally speaking, what do Facebook ads do?
Why we need to test our Facebook ads, build a strategy and align your ads with a funnel
Tips on building a Facebook ad strategy and steps that have worked for us and our clients
Stay consistent with your content and engage with your audience! This puts you in a better position for your sale ads…

In this episode you’ll learn:

How personal tragedy helped Christina go after her passion in life
Why building a business is like building a fire!
Why starting a business in a small town was actually a big advantage for Christina
What kind of strategy she used when introducing a new product to her conservative town
How moving her clients to a membership plan allowed her to grow her business and while truly helping them transform their bodies

In this episode you’ll learn:

What is a social media editorial calendar
Jordan’s ratio for selling posts frequency compared to other purpose-driven posts
Why you don’t always have to be creating brand new content
What context switching is and how it serves your productivity in a better way
Why people will invest in you if you invest in them first
The difference between creating images and curating images, and how each are used

In this episode you’ll learn:

The incredible growth Katy’s business has achieved in the last year {and how she’s bee able to do it}
What mindset shift and realizations she needed to make in order to allow for this growth
What happened when she started to do what felt right
Why changes can be made in small steps and you don’t need a total overhaul all at once
How the introductory packages you offer mean so much to your business growth and client retention
Our tips and strategies for living your best life!

In this episode you’ll learn:

What is “SoulCycling”
Why you should build a brand - not a business!
How to cultivate intense community
Tips and strategies for leveraging a waitlist
Recommendations for the hiring process {Hire for spirit, then train!}
And more!

In this episode you’ll learn:

How Hanna was able to identify a large gap in the fitness health industry and open her own studio WHILE working full time
Why a mindset hang up had her thinking she couldn’t make her dream of being successful in the fitness world
The biggest breakthrough that told Hanna she can make a long lasting business
The most important lessons Hanna was able to take from “failure”
How Hanna was able to navigate price increases with her clients
How systems and structures made the biggest difference in her business, from building a client journey to massively increasing her conversion rate
Where Hanna wants to take Burn Theory now

In this episode you’ll learn:

You can’t always do it all {learn how to do what NEEDS to be done}
Move forward - one day at a time
Why communicating with prospects, old clients and staff is vital
How recognizing that we are in the relationship business will literally affect your income
How I built a community by calling 400 people!

In this episode you’ll learn:

All about Melissa’s journey from finance to fitness
What is the “Money Mindset” and how it sets the tone for success
The process of retraining your brain through mantras, affirmations and/or belief systems…
How she turned a real estate issue into a crash and learn moment in her business
Melissa’s advice on making the hard decisions and what happens when your emotions start talking to you
The importance of building in revenue streams {you ARE your business}
How Melissa and her husband built in a “what’s next” plan into their business

In this episode you’ll learn:

A recap on identifying a retreat versus an event
What is the marketing cycle if planning an event {and why you should give your clients the opportunity to purchase the next one}
What is an affiliate and the importance of having a strong affiliate network
How to provide a content calendar to you affiliates
Strategies for tracking your sales
What is the marketing cycle if planning a retreat {and some tips and tricks when using video in it}
And more!

In this episode you’ll learn:

How Alyssa’s side hustle developed into the successful practice it is today
What is “Yoga Therapy”
The difference between a Yoga therapist in a private setting versus one operating from a hospital
How she made the shift into a bigger model
Why Alyssa wanted to create the “one-stop shop” idea
Her tips and strategies when it comes to hiring the right way

In this episode you’ll learn:

How to set yourself up for profits when planning a retreat or an event
Tips to help you in the process of choosing the right venue
How to handle lodging {and what are the various options available}
What to consider in terms of food, beverage and other additional services {and how to negotiate prices for them}
The two biggest numbers you need to calculate for a successful retreat
What is the difference between an event and a retreat
How to calculate prices and add profits

In this episode you’ll learn:

What is Gyrotonic and Gyrokinesis
The gap in the industry Emily saw that gave her the opportunity to stand out in an otherwise saturated Pilates town
One of the greatest lessons I have learned from Emily and her journey
Why starting small was crucial to Emily as a teacher and in her business
Why it was important for Emily to focus on being a great teacher first
When introducing changes, mass email creates mass hysteria…

In this episode you’ll learn:

The biggest warning I have for you in this stage
Stick to what your clients truly need and want in this stage
Why you need a day-to-day Operations Manager
What activity you can do here that will grow your clientele quickly
The downfall that can come with mass diversification
Set your business up for sale - even though it’s not for sale!

Get the Growth Book now! http://www.lisekuecker.com/growthbook

Sign up for the video series mentioned at http://www.theclientcure.net/

Things you will learn in this episode:

How Jodh and Savitree met and built Urban Yoga Chicago in the most organic of ways
Why they introduced kundalini yoga to the public
The strategy they used in starting their teacher training without having a brick and mortar
What challenges they went through that ultimately made them feel like they had to start over
There are no rules when building your business
Culture and community start from the top down
What is intentional intake and how it changed Urban Yoga Chicago

Get the Growth Book now! http://www.lisekuecker.com/growthbook

Sign up for the video series mentioned at http://www.theclientcure.net/

In this episode you’ll learn:

What your role needs to be in this stage and why you have to build beyond yourself
What I did to shift my focus in this stage to becoming a CEO
How investigating why things go well and why things don’t, then building a system around it, will propel you forward
Why I hired for attitude
That way to build the most powerful marketing out there
How I filled time blocks, services and opportunities outside of what I can do
The differences between a sales manager, marketing manager and an operations manager - and different options on how to afford them

Get the Growth Book now! http://www.lisekuecker.com/growthbook

Sign up for the video series mentioned at http://www.theclientcure.net/

In this episode you’ll learn:

How Freda went from working for the federal government to owing and running her very own Pilates studio
The steady path to growth she has taken
How Freda stays focused and manages to balance both a full-time job and a full-time studio
When your purpose is rooted in other people, that is your driving force…
The struggles Freda had with increasing her prices and how she was able to overcome this
How she advertises her studio and what has worked best for her

Get the Growth Book now! http://www.lisekuecker.com/growthbook

In this episode you’ll learn: In this episode you’ll learn:

• Why you need to define the difference between urgent and important when managing your tasks in this phase

• Why it is important to categorize your tasks using a matrix and identify areas that can be delegated

• The top two major parts of your business that people tend to leave off the matrix completely

• You need to build in consistent reoccurring revenue – with 90% of the products you sell doing this

• What are sales benchmarks and what you should be reaching for

• Content is king. What type of content should you be putting out there and how much?

Get the Growth Book now! http://www.lisekuecker.com/growthbook

In this episode you’ll learn:

Why there is a significant amount injuries happening in young dancers under the age of 14
How trainers should approach young dancers wanting to also be trained in Pilates or yoga
Why Lisa’s strategy entails teaching children to read their bodies and empower them to help heal themselves
The progressions that have developed in the field over time and how important it is to keep up with your knowledge
Why out of all the systems, the muscular system is usually the last to be worked on because 99% of the time muscle actually has nothing to do with it

In this episode you’ll learn:

What is the “wonder phase”
How to get your baseline operation costs right - from the beginning
What is a pro forma and how to use it effectively
The power of an average client monthly value and how you can use that to calculate a profitable business
What to look out for when negotiating real estate
Why you should have your sales and marketing systems ready before you even open your doors

In this episode you’ll learn:

How Jen started out learning Pilates informally as an apprentice in the 90’s after being introduced to it through a college program
Why there is so much more to teaching than just learning the curriculum
How she built a culture of learning and sharing
Passion and curiosity makes great leaders
The pros and cons of doing a teacher training program
Why growing your teachers and helping them find their “amazing” means so much – for them and you

In this episode you’ll learn:

Why learning how to test what ad copy works best for you and what is trending now is so important when it comes to Facebook ads
Adding images to your ad? Find out what Facebook likes and tips on what combinations of images and copy has more impact
What works for your market and how to test and measure it so you’re ads are optimized
Learning about attributing revenue and more!

In this episode you’ll learn:

How Jill quickly discovered that she can impact so many more people by offering group fitness
One of the biggest concerns that Jill had when growing The Dailey Method
The highlights of what makes her method different from the competition
How Jill grew her business holistically through her changing body and is now able to apply new techniques to her teachings
The journey of a small west coast brand to an international brand - both brick and mortar and online!

In this episode you’ll learn:

Generally speaking, what do Facebook ads do?
Why we need to test our Facebook ads, build a strategy and align your ads with a funnel
Tips on building a Facebook ad strategy and steps that have worked for us and our clients
Stay consistent with your content and engage with your audience! This puts you in a better position for your sale ads…

In this episode you’ll learn:

How young athletes can benefit from yoga and being able to practice both the mental and physical aspects
Why it is that being able to calm and control the mind helps athletes’ performances
Introducing in schools sports is a great entry point…
What “intuitive teacher” means and how Giselle passes this concept along to the instructors she teaches
Give yourself the ability to let go and release
Why are you living so small?

In this episode you’ll learn:

What are some benefits to having your Grand Opening weeks after you open
How long it will really take to plan the event and set your goals
Plan your offer(s) for your Grand Opening - but no rate dropping!
What to considering when preparing a budget
How to promote your event with other businesses in your community
Using giveaways or contests for lead generation & more!

In this episode you’ll learn:

Why passion has to be driven by the child
It doesn’t matter how talented you think you are, you have to have the work ethic (and the drive) to succeed!
How Kathryn’s career as a professional dancer made a dramatic shift, and how the journey to recovering from her health issues led her to where she is today
Why she now educates young ballerinas by being the voice of reason
Ballet is 90% mental. Here’s how to succeed under pressure…

In this episode you’ll learn:

A quick recap of Part one of Pre-Sale Strategies and what you should have prepared
How to use giveaways as the means to build an email list
Ways to develop leads through brand awareness
Ask for a referral - even if it is at pre-sale!
Pre sale signage, how to hire the right staff and much more…

In this episode you’ll learn:

How Cara embarked on her healing process
Why Pilates is the bridge to really thrive in your body again
The differences between group classes and one-on-one
Why we need to massage the expertise of what our clientele is asking for
The dangers of over borrowing when starting your studio
Why continuing education is truly serving…

In this episode you’ll learn:

The importance of finding out the right information before you get started on selling memberships and creating revenue
Have a presence in your community - let your potential members or clients know what your studio will look like!
The importance of a yearly projected budget
Why you should have revenue coming in even before you open your doors
What you should be prepared before you start selling
Develop a way to track your leads and website/social media accounts ready!

On today’s show we’re deep diving back in to one of the most important and impactful episodes we’ve had! This week, I’m sharing how you can add $1,000 each month to your business. Now, this may not sound like a lot to you, or it could sound like a fortune, but this amount literally can be a life-changer. Today, I want to show you how you can create more freedom in your life and business!

On today’s show we’re deep diving back in to one f the most important and impactful episodes we’ve had over our last 100 shows! We’re looking at 7 mindset shits you’ve got to make to build an epic empire. One thing that I’ve learned extensively over this last decade is that the biggest thing holding you back is what’s sitting in your head!

It’s time for another “Best of” and we’re heading back to part two of our series on how to deal with low cost competitors. So let’s wrap up exactly what your strategy should be to stop competing in a price-sensitive market and to start owning your value!

Today it’s time for another “Best of” episode, and we’re looking back at what you can do when a low cost competitor is killing your business. Why? Because this is probably the #1 biggest concern clients come to us with. So how do you compete in an oversaturated price-sensitive market? Today, we’ll learn how you don’t even have to!

Today it’s time for another “Best of” episode! Over the years, we’ve learned that 20% of our clients brought in 80% of our income. Without a doubt, these are our highest-paying customers and the ones that we’re most protective of. So let’s take a peak inside of your own business and determine your top tier clients. There’s so much more that you can do once you have this information!

Today it's time for a "Best of", and we're going back to an Epic Mindset Shift I recorded on embracing your real value. Why is this so important? Until this shift can happen, you're never going to be able to own what your services are truly worth! So let's make a breakthrough today and guide yourself to finally changing what you're worth.

In this “Best of” episode you’ll learn:

How Jenna turned a $300 investment into a mega-successful business for herself!
How to learn to leverage what you have in assets for your business
The difference between being a business owner and an entrepreneur
The importance of self-care when running a business
Your business can be a direct reflection of your psychological state
How to leverage your time and business to make so much more (and work so much less)
The way to do business on your own terms

In this “Best of” episode you’ll learn:

How wealth gives you freedom, but it doesn’t have to be your top priority
The 4-legged stool of wealth and its relation to different aspects in business
The most important investment you can make right now as a business owner
What’s an employee mindset and how it can affect your business
What is an investment, what is an asset and which one to focus
The difference between good debt and bad debt
Three questions to ask yourself before buying equipment for your business
Different ways you can diversify your business
How to make sure you are not emotionally attached to your business

Over the next four weeks, we’ll be deep diving back in to some of the most important and impactful episodes we’ve had over our last 100 shows! This week, we’re talking about the epic mindset shift of avoiding the “People Pleaser Plague”. I think it’s actually more common with entrepreneurs than we could ever think, so we’re sitting down and tackling how you provide amazing customer service and an amazing experience, without falling prey to every demand a customer asks of you.

Over the next four weeks, we’re deep diving back in to some of the most important and impactful episodes we’ve had over our last 100 shows! This week, we’re looking at referrals done right, because you do not have to do this in a sleazy way. Every client has an opportunity to literally become three more clients if you just inject in these simple systems to draw word-of-mouth marketing right into your business.

In this “Best Of” episode we’re joined by Amber McCue. Amber is the founder of NiceOps and a business operations expert, and she shares how you can do what you love AND follow the money, how you can gain from creating a time budget, and the best way to focus and take action!

In this “Best Of” episode, we’re looking at the ways we use email marketing to rapidly grow our company. Automated systems, funnels, surveys and more – it’s all covered here!

We’re ending 2017 with another of the “Best Of” series, and today we’re talking all about marketing funnels: what exactly they are, why you need them in your business and how you can implement them to achieve maximum results!

We’ve been moving through the best of the best episodes of this year, and I have to say that it was no surprise to me when this one jumped to the very top of the list. The fact of the matter is, most of us are confronted with one question by new prospective clients: How much do you cost? There are three ways you can answer this that will make all the difference to turning that prospect into a long-term client!

We are right in the middle of our “Best Of” series, and I am so excited to reshare this episode with you! One of the biggest questions I get: I’m ready to expand my team, but I have no idea how to pay them? In this episode, we’re going to be breaking down the different pay plans, exactly who we’ve used each pay plan for on own team and the pros and cons of all of them. Trust me when I tell you, this is a must listen to episode if you’re looking to build a team!

We’re in the middle of our “Best Of” series, and this episode is one that created a ton of interest. In this show we broke down the first 9 months of our newest business, and its trajectory to over a half a million dollars in sales. Get ready – this is one episode you don’t want to miss!

I am so excited you’re joining me again for our “Best Of” series. You’re going to be getting access to some of the biggest episodes we’ve aired, and today’s was one we probably received the most feedback from. I’m talking about how writing out a life plan enabled me to work less than 20 hours a week while building a multi-milllion dollar company. Trust me when I tell you, this same type of work/life balance is available for you too!

In this episode you’ll learn:

How to develop a hiring process {and how to read through more than just a resume!}
Ways to deal with “cold traffic” hiring
Why I decided to hire someone with no certifications or experience…
How I was able to protect myself while paying to certify my inexperienced new hires
Why I empower my managers and why I reward for referrals!

In this episode you’ll learn:

Adriene’s amazing journey – and how it all started on YouTube!
Her advice on how to find what feels good to you…
Why travelling to do workshops is such a big part of her business
How they decided on the audience they wanted to target with videos
The moment she says she knew the business was really “taking off”
Ways the YouTube business has evolved into so much {and her future vision}
Why Adriene is committed to still learning and prioritizing her community {even as the numbers grow}!

In this episode you’ll learn:

Why you absolutely need to know who you are when it comes to website optimization!
The reason you shouldn’t spend a fortune on your site when first starting your business
What are the basics you need on your website when first starting out
Why evoking emotion in your demographic is so important when it comes to your website
Let the data tell the story of what works {and what doesn’t}
What type of content should be on your website…
Email software suggestions and more!

In this episode you’ll learn:

All about stretch therapy and the goals of this comprehensive system
How it was started {and became a huge trend in the process}!
The ways in which they got the necessary feedback to develop other programs
How the markets differ in various countries
Marketing strategies for online business
The highs {and lows} of offering teacher training
Why niching down is often the best strategy for a studio…

In this episode you’ll learn:

How to stand out from a marketing perspective in the new year
Why setting yourself up for January will impact the rest of your year (including the slower months)
Why you need to stay sales-focused during the entire first quarter!
The importance of tracking and support staff to help identify where the money is coming from
Ways to utilize outreach chains in the community
Systems are the key to your studio success & don’t forget the importance of the follow up process…

In this episode you’ll learn:

What I’m truly thankful for!
The original goal of this podcast, and the plan going forward
My special message to friends in the US (and abroad) this Thanksgiving!

In this episode you’ll learn:

How my hiring process has developed out of “bad” hire experiences
What is a “talent database”?
Core personality characteristics can’t be taught!
Why it is important to identify the personality of your team and find characteristics in potential new hires to fit your vision
How the life experiences of my potential hires can be an asset to their role in the company

In this episode you’ll learn:

Diet changes that are recommended during pregnancy {and how they can help with several symptoms}
How you can improve your mood using both a scientific and natural approach
Pre-natal and post-partum exercises you can do and what to be mindful for during pregnancy to avoid physical and posture problems down the road
Things to do the first 30 to 40 days after birth…

In this episode you’ll learn:

The multipliers to use to determine the final asking price of your business
The strategies to use to increase your multipliers {so you can increase the value of your business!}
The one scenario where a multiplier does not apply
How to calculate the owner benefit and the types of expenses to leave out of this calculation
The different ways to finance the sale of your business for a potential buyer plus my personal favorite financing option
Tips on how to find a buyer easily!

In this episode you’ll learn:

What is the special link between mental health and yoga
How Coral developed a therapy-based modality approach to mental health
Your personal myth - what’s true and what is not?
Her advice when it comes to teacher training
Why yoga is not a religion
How Coral incorporates storytelling into her teacher training/practices {and why she does this}

In this episode you’ll learn:

How I realized the business model I had wasn’t going to work for me going forward
The biggest lessons I learned over the two years it took to sell my businesses
What you need to consider before you even decide to put your business up for sale
What to do if you want to sell it immediately!
The three areas you need to focus on if you want to entice a buyer {and strategies for each}

In this episode you’ll learn:

What Taty considers the most loving thing she ever did for herself
Why not having previous experience in the fashion industry was a blessing for her
You don’t need to have a lot of resources starting out – but you will need to do this…
Her thoughts on trying to be perfect and comparing yourself to others
The difficult decision she had to make as she was building her brand (and how it brought her business to 7-figures a year)
Common mistakes that she sees studio owners making when it comes to ordering product
Why she is competing on quality, not price!

In this episode you’ll learn:

An early experience in business I had that put a fear of competition in my mind
How we became “competition killers!”
Ways you can differentiate your business from the online competition
The role accountability and community will play in the decision-making process of your customers
The two major types of buyers that exist (and why you’ll want to stay out of “the middle” when it comes to pricing!
How to overcome price objections and which clients to focus on
The one metric that you need to start tracking now

In this episode you’ll learn:

How Holly’s disadvantages or hardships made her journey and experience even better
You can gain perspective by stepping away!
The way her workouts transformed into something more meaningful to her and her clients
Holly’s strategy to incorporating meditation into her sessions
How she used her authenticity to grow herself and her practice
Why the impact goes so far beyond fitness and what Holly’s vision is for the future!

In this episode you’ll learn:

Why copy is key!
The signs that your copy is too generic
How to niche down your copy
What an ICA is…
How surveys can help you write copy
What a “hero’s journey” is and how it applies to you

In this episode you’ll learn:

How Chelsea successfully implemented the concept of competition into her classes
How they managed to bring teamwork and motivation to boutique fitness
Why building community inside and outside the classroom is a major part of what they do
What is a “speaker series”
How often should change your packages and what is the best way to do so without overwhelming or confusing your customers
What the hiring and training process looks like for Chelsea’s company
Ideas on employee retention that she practices with her team

In this episode you’ll learn:

How freedom surrounds me
My business has showed both myself and my clients freedom
Reverse the course of freedom – but setting yourself free comes with change
The ways I was able to build this freedom into my business

In this episode you’ll learn:

Why Alex didn’t agree to conform to a specific way of teaching when working under another brand
How she was able to create what she believed yoga meant (and explain this to her clients)
Ways that her teachings are solution based and honor the history of yoga
The importance of fully knowing and understanding one teaching before moving on and exploring others
Why Alex choses to be the change that she is demanding
Why it is that “marketing” is a word people do not like to use in the yoga world
Transparency is key!

In this episode you’ll learn:

How Uber has taught lessons to businesses in every industry!
Why the customer isn’t always right
What Uber can tell us about the principle of supply and demand
You don’t need to do it first - but you need to do it best
Why client experience will always trump everything else
Why your biggest competitors can be your biggest assets
Just because you started the business doesn’t mean you should be running it

In this episode you’ll learn:

How Nischala got started in Western medicine and yoga back in the 1980’s – and hasn’t stopped!
Why Western medicine just wasn’t enough for her…
What her work with cancer patients looks like for both the patient and his or her family members
Why western medicine and yoga is much more powerful as a pair
All parts of yoga are essential for an instructor to learn and practice themselves
Bring back the knowing of who you truly are
What happened when she brought yoga into the school system

In this episode you’ll learn:

What essential things will need to be incorporated into your marketing in order for it to be effective
The difference between marketing to warm traffic versus cold traffic
If your service is too inexpensive can that lead to the wrong client walking through your door?
What should be involved in an introductory package
Why you should be testing your Facebook ads (and how to do it the right way)!
What elements you should have in the copy of your ad and your landing page
Why its important to make new members feel comfortable
There are many different types of buyers…

In this episode you’ll learn:

Alyssa’s journey from the finance world to studio owner!
How her personal struggles actually allowed her to find herself again
What happens when life forces you to see that you’re not in full control
Why Alyssa had everything she ever wanted personally and professionally - but was miserable
Why she says her business was operating more out of pressure than pleasure
How Alyssa learned to protect herself from the stress and anxiety

In this episode you’ll learn:

How mindset can make or break your start up business!
Why not to shy away from specific client base - and instead offer a specific solution for them
Why great marketing should either repel or attract…
If you are willing to niche down, that is the simplest easiest way to build a business
How raising your prices will enable you to give back

In this episode you’ll learn:

Why you need to build your business before you start your business
The importance of true connection and relationship building
How Marissa and Angela knew exactly what their niche would be
How they offered clients childcare - even though it wasn’t the easy solution!

In this episode you’ll learn:

The truth behind post-introduction conversion rates
Why introduction packages aren’t serving clients to the fullest
The biggest cost associated with marketing…
Why it is important to track all inquiries that come through to your business AND have a two-week follow-up process with them
Why you should stop following the “industry standard”
How damaging heavily discounting can be to your business

In this episode you’ll learn:

• Annie’s biggest struggles in the first two years of opening her business…

• How her marketing has evolved since she first started

• How she’s doubled her revenue in a month that is known for being “slow”!

• The transition from a class-based model to a 12-month membership

• Why revisiting her introduction package changed the way Annie does business

• There’s freedom to be gained when your business is in a place where you can take a step back when needed!

In this episode you’ll learn:

How I treat my business like a non-profit by giving back to my team
Steps that you can take to give back now!
What we do to allow our employees to give back to their communities
Why you have to solidify your business before taking these actions
Ways to build your prices to allow your profit margins the room to give back

In this episode you’ll learn:

How Rachel decided to pair her training with Pilates
Why she found it paramount to train her physical therapists in Pilates
The personality of the instructors is just as important as their training!
Why she has built her business with the intention to step away
Introducing different packages significantly changed Rachel’s way of doing business

In this episode you’ll learn:

What does asking for permission mean and why is it important?
Why we could be giving away too much info…
Why building the relationship is the most important (and number one step) in sales
Why you shouldn’t consider yourself a “sales person”!
The importance of the intake process
Ways to establish trust with prospective clients and show your value

In this episode you'll learn:

Katy’s journey and how she got started in Bikram Yoga
Why she chose to build a yoga community - and not just a studio!
How Katy and her husband turned it into family business and involved their children
Why you need to be an educator first !
Some of the lessons that she’s learned along the way

It’s time for another “Best of” and we’re heading back to part two of our series on how to deal with low cost competitors. So let’s wrap up exactly what your strategy should be to stop competing in a price-sensitive market and to start owning your value!

In this episode you’ll learn:

What is “Profit First” and how it works
How to ensure you are paying yourself!
Why some people are operating from a deficit and don’t realize it
Some of the biggest marketing mistakes people make
Why it is important to allocate funds all year long to certain months where you plan on spending more
How to utilize your bank account as a metric
Why it is important to review your expenses and how that can bump your pay as a business owner

Today it’s time for another “Best of” episode, and we’re looking back at what you can do when a low cost competitor is killing your business. Why? Because this is probably the #1 biggest concern clients come to us with. So how do you compete in an oversaturated price-sensitive market? Today, we’ll learn how you don’t even have to!

In this episode you’ll learn:

How Ai’s successfully integrated her background of science with yoga
Why she considers yoga as her “life saver”
The ways she’s teaching mindfulness to others (including cancer patients) and why she feels this work is so important
What Ai’s program, Mindful Cleanse, is all about and how she’s taking it to the masses
Her best tip for having a balanced life!
Why she loves hosting in-person events so much
My definition of the word “Empire” – and how it differs from the way others define it

Today it’s time for another “Best of” episode! Over the years, we’ve learned that 20% of our clients brought in 80% of our income. Without a doubt, these are our highest-paying customers and the ones that we’re most protective of. So let’s take a peak inside of your own business and determine your top tier clients. There’s so much more that you can do once you have this information!

In this episode you’ll learn:

How Jordan’s dancing and figure skating career introduced her to Pilates
Why she chose an intimate home-based studio
How a health diagnosis led Jordan on a path of learning about the healing arts
The ways that the healing arts, combined with Pilates, has changed the life of her clients
Why you have to focus on both the emotional body and the physical body to make the real changes happen

Today it's time for a "Best of", and we're going back to an Epic Mindset Shift I recorded on embracing your real value. Why is this so important? Until this shift can happen, you're never going to be able to own what your services are truly worth! So let's make a breakthrough today and guide yourself to finally changing what you're worth.

In this episode you’ll learn:

How Michelle’s vision actually came from her own struggles
How and why she went against the advice of others when opening her business
The way Michelle attracts the right employees
Why women can have a hard time showing up for themselves
We can’t love ourselves until this happens…

In this episode you’ll learn:

Why you should interview and ask for bids from multiple contractors
What is a “lined item bid”?
All about contractor timeline penalties and/or bonuses…
The difference between architects and CAD specialists
What different codes will need to be met with your project
Why you need to be clear on your branding first!
Helpful hints and tips on paint, flooring, ceilings, lighting, electrical and plumbing

In this episode you’ll learn:

You can always start over!
Why Lauren got certified in Pilates and how she applied it to her niche
Rachel’s journey in transitioning from a career in dancing to running a business with her mother
The one thing that sets them apart from other businesses
How they’ve used internal referrals as the number one source of new business
Ways they maintain relationships with their community
Why they hold their certifications like an audition!
The importance of developing your staff

In this episode you’ll learn:

How to find the best offer - and why you should set your pricing upfront
Why I recommend a flat fee for guest speakers (with a few exceptions)
How to set your demographic before diving in to the marketing
Targeting and re-targeting strategies
Imagery and landing pages need special consideration!
Why email sequences should be as personalized as possible
Why is online chat can be very helpful…
The four types of buyers you’ll encounter

In this episode you’ll learn:

Why the lease has to be right for all of the parties involved to truly work
The single most important thing to have when negotiating
How to know when is the right time to lease (and a calculation to use)
The basic terms and figures you’ll hear in the commercial leasing world
The key clauses and phrases in leases you’ll need to be on the lookout for
Why a shorter lease may not be in your best interest
Remember to always ASK!

In this episode you’ll learn:

How to introduce the 6 pillars to employees or independent contractors
Why you should implement consequences to employees or contractors
How important your attitude as a team member is to clients and other employees
Why your teaching and training isn’t your expertise
Intense customer service is important - small problems can become major obstacles!
The importance of laying out expectations for team members

In this episode you’ll learn:

Why I really started tracking my money (and you should too)!
How to open up the door to prosperity and abundance
How does my money mindset affect and benefit my clients?
Why I write down my self-limiting beliefs

In this episode you’ll learn:

How to utilize press releases in local newspapers – the right way!
Why you should incorporate your “badges of honor” in your press release
A few ways you can express yourself as an expert
What do I mean by “adopt a reporter?”
The importance of leveraging relationships…

In this episode you’ll learn:

A mental connection to Pilates was what made Dalia fall in love with the practice
How Dalia grew her business organically - through opportunity
The advantages of having a studio within a gym when you’re starting out
Why she chose to step forward during the recession (instead of pulling back!) and how this served her
The importance of taking time to regroup and rebalance between clients
How Dalia introduced different paradigms into her business

In this episode you’ll learn:

How we remove our business from being a commodity
Know your unique methodology!
Why you should attach a name to your unique mechanism
How to paint the picture of your product or service
Identify what people will or can do with your services
How to united your client with what you are teaching

In this episode you’ll learn:

How Jenna turned a $300 investment into a successful business for herself
How to learn to leverage what you have in assets for your business
The difference between being a business owner and an entrepreneur
The importance of self-care when running a business
Your business can be a direct reflection of your psychological state
How to leverage your time and business to make so much more (and work so much less)
The way to do business on your own terms

In this episode you’ll learn:

Everyone has an online business - whether you have a “brick and mortar” or not!
Why there’s value in repurposing
More isn’t better…
Find your profit centers while doing what gets you excited
Why email isn’t dead
Jordan explains the Google Doc system she created which she calls the Hub, and the six sections it contains

In this episode you’ll learn:

• How wealth gives you freedom, but it doesn’t have to be your top priority

• The 4-legged stool of wealth and its relation to different aspects in business

• The most important investment you can make right now as a business owner

• What’s an employee mindset and how it can affect your business

• What is an investment, what is an asset and which one to focus

• The difference between good debt and bad debt

• Three questions to ask yourself before buying equipment for your business

• Different ways you can diversify your business

• How to make sure you are not emotionally attached to your business

In this episode you’ll learn:

• What is a social media editorial calendar

• Jordan’s ratio for selling posts frequency compared to other purpose-driven posts

• Why you don’t always have to be creating brand new content

• What context switching is and how it serves your productivity in a better way

• Why people will invest in you if you invest in them first

• The difference between creating images and curating images, and how each are used

In this episode you’ll learn:

• How it was love at first sight for Nancy when she was introduced to Pilates

• The ways she’s been able to infuse other areas of fitness, like aquatics, with Pilates

• How Nancy adapts the movements she teaches so that her students can perform them at home, with no gym required

• What she learned from her grandparents and their inspirational story

• How she’s built her Instagram following to 50k just by doing what she loves and connecting with others

In this episode you’ll learn:

• A simple way to get a customer for life!

• Which large company “surprises and delights” its customers (and an example of a small company that’s doing just this)

• What is the biggest mistake that companies are making in the client onboarding process

• What can go wrong by not educating your client on the process

• Three types of people your business will have to cater to

• Our three areas of focus for onboarding • What truly makes a really great brand!

In this episode you’ll learn:

• The secret to getting more hours back in your day

• How every leap forward will reveal more steps you didn’t know were there

• Anula’s simple social media strategy - and why it’s not just about getting followers

• There’s a bigger discussion going on about body image, and this guest is happy to be a mouthpiece of bravery for the female form

• What the #normcore hashtag is all about! • Why we shouldn’t be shameful to explore our body’s movement

• There’s room for everyone in pilates – with classical and non-classical movements

• How Anula transitioned from employee to co-owner of the studio

• The simple agreement she has with all of her clients

• How she came to learn that as adults, not everyone is going to like us (and that’s ok)…

In this episode you’ll learn:

• How getting back to basics will allow for genuine contact with the people in your community

• Who “Alumni Members” are and why it’s so important to re-embrace and engage them

• How every lead has a cost (and how you can calculate this number)

• The easiest ways to track your leads and why the follow-up must be both personal and time sensitive

• A simple tool to attract new clients and add 50-70% revenue to your business

• Why it’s beneficial, but not difficult, to create goodwill in your community • How to build an in-house referral program with your brand evangelists!

In this episode you’ll learn:

• How Jenny discovered the power of following your gifts and knowing what you are meant for

• How she was able to develop her coaching models over time

• What made Jenny start her own coaching school What it means to her to “comfortably numb” (and how she overcame it!)

• How easy to lose yourself in the race to nowhere…

• All about life seasons and chapters and how you can embrace them

In this episode you’ll learn:

• Why I’m glad for even the “bad” things in my life that have happened

• The importance of being in the right place at the right time to allow for magic to occur!

• What I mean by needing to embrace the “apprentice within”

• The four most important indicators for success are…

• Why strategies for a successful pre-sale are so critical to consider for a business • You may need to shift your mindset on what your #1 priority is

• Focus on client retention!

In this episode you’ll learn:

• How the values that Chris had instilled in him by his parents, sports teams and school gave him the strength to fight and heal

• He desired to have a purpose for himself - while serving others

• There are two aspects in Chris’s life that he is always able to control, no matter what someone tells him…

• What is something that Chris does daily to keep him grounded?

In this episode you’ll learn:

How the Disney cast members relates to my team members
What is schema and how is it used to describe job descriptions?
Why credentials can be secondary to personality and values
The difference between interviewing and holding an audition using action- based hiring

How a list of responsibilities and a role differs

In this episode you’ll learn:

Is print media dead?
There are four things that sustain Ryan McKenzie's magazines
How he utilizes digital products and services
How Ryan uses quarterly product boxes to build his community
That self-limiting beliefs almost stopped Ryan from launching!
How Ryan learned to take responsibility for where he is in life

Things you will learn in this episode:

How I carried a childhood lesson into the rest of my life
How I realized the importance of a mentors (and how I chose them for very specific parts of my business)
Why it is important as a CEO to know when you need help
The connections I made through my mentors were priceless
How the immense power of community kept me going
The power of listening (and taking action off what you hear)!
Find mentors who have actually built successful, proven systems within your industry
Why the boundaries of a mentorship must be understood

In this episode you’ll learn:

How Amy had the ideal training ground for become an entrepreneur
How she’s been able to succeed in new markets – without having an existing network
Why starting something with live, in-person events is so beneficial at first
How your people will do your marketing for you!
Why diversification of your business activities is so important to consider
What makes you unique and what are your clients really looking for?
Your “Moments of Power” can help you develop your brand story

In this episode you’ll learn:

How I took my ad spend down to only 10% percent of what is was previously
What are the two different types of marketing that your business has to have
Why we buy into companies when we know what they stand for
The major differences between short and long-term marketing
Three specific funnels that combine both of these types of marketing
It takes time to build trust (and a brand!)

Over the last four weeks, we’ve been deep diving back in to some of the most important and impactful episodes we’ve had over our last 100 shows! This week, we’re talking about the epic mindset shift of avoiding the “People Pleaser Plague”. I think it’s actually more common with entrepreneurs than we could ever think, so we’re sitting down and tackling how you provide amazing customer service and an amazing experience, without falling prey to every demand a customer asks of you.

Over the last four weeks, we’ve been deep diving back in to some of the most important and impactful episodes we’ve had over our last 100 shows! This week, we’re replaying my chat with Erin Haag, when she shared how she was able to overcome the largest obstacle in her business, what she did to move away from the model of trading her time for money and how she was able to quadruple her profit margins in a very short period of time!

Over the next four weeks, we’re deep diving back in to some of the most important and impactful episodes we’ve had over our last 100 shows! This week, we’re looking at referrals done right, because you do not have to do this in a sleazy way. Every client has an opportunity to literally become three more clients if you just inject in these simple systems to draw word-of-mouth marketing right into your business.

In this episode you’ll learn:

How to apply the knowledge learned from building one business use it in other industries
When signing a lease, should you get an attorney?
The biggest challenge Liana faced when hiring
How Liana overcame the challenges of working with independent contractors
The process she uses for hiring
Why revenue can increase, but profit margins stay the same!

Over the next four weeks, we’re deep diving back in to some of the most important and impactful episodes we’ve had over our last 100 shows! This week, I’m sharing how you can add $1,000 each month to your business. Now, this may not sound like a lot to you, or it could sound like a fortune, but this amount literally can be a life-changer. Today, I want to show you how you can create more freedom in your life and business!

In this episode you’ll learn:

How an injury introduced Johdi to Pilates and a life-threatening event allowed her to take the leap she needed
What services set hers apart from other Pilates centers
How Johdi ended up with four times the clients in one just month
How she is able to incorporate flexibility for her children into her work schedule
Johdi’s plan to serve people with severe movement disabilities
Why she feels her “Crash and Learn” is still yet to come
Why you NEED to invest in a good coach!

Over the next four weeks, we’re deep diving back in to some of the most important and impactful episodes we’ve had over our last 100 shows! This week, we’re looking at 7 mindset shits you’ve got to make to build an epic empire. One thing that I’ve learned extensively over this last decade is that the biggest thing holding you back is what’s sitting in your head!

In this episode you’ll learn:

How Melanie was able to use her weakness as a positive catalyst into entrepreneurship
How being a professional dancer helped her with the stresses of becoming a Pilate’s instructor
The ways she was able to make decisions when her business was going through ups and downs, month-after-month…
Memberships changed Melanie’s business!
The one biggest thing she’s learned since her business has taken a new direction

Over the next four weeks, we’re deep diving back in to some of the most important and impactful episodes we’ve had over our last 100 shows! This week, it’s time to look at three ways to answer my least favorite question: how much do you cost? We’ve all been there and we’ve all heard it, now it’s your chance to know how to take price out of your prospect’s mind and instead inject the value of your services.

In this episode you’ll learn:

How personal tragedy helped Christina go after her passion in life
Why building a business is like building a fire!
Why starting a business in a small town was actually a big advantage for Christina
What kind of strategy she used when introducing a new product to her conservative town
How moving her clients to a membership plan allowed her to grow her business and while truly helping them transform their bodies

In this episode you’ll learn:

What do you do when your clients only want you?
What happened when I realized I couldn’t sustain what I had built
How I changed my “savior mindset”
The difference between asking your clients what they want, and offering them solutions
How the power of my long-term goal served me

In this episode you’ll learn:

Learn how Michelle incorporates her athletic and nursing background into Pilates
How her biggest mistake actually led her to where she is today
Michelle was able to grow her business organically and recognized she needed to go online to monetize her business
The way to attract the right people and opportunities into your life
You have to take that blind step and open yourself up!
Why it is important to go at your own pace
You can fall on your face and get back (just know where to go from there)!

In this episode you’ll learn:

How to calculate your capacity level
Why a long term package will better serve your sales
How to use referrals on a day-to-day basis
When is the right time for a price bump
How do you increase prices without offending long term clients
How packages increase your customer’s frequency (and results!)
How to break down what you pay your employees
The way to properly set up your processes
Why hire slow and fire fast

In this episode you’ll learn:

How the low points in life often determine our greatest purpose
Why I was trying to survive the low points, instead of thriving in them
The ways my grandmother taught me how to embrace the fear
How the dark times will make me a better mother and grandmother
I know I am able to serve the world better because of my low experiences!

In this episode you’ll learn:

Dominic was able to integrate an interactive storyline with education at historic sites!
How he saw the opportunity to take a project and turn it into a profitable business
Why it was important to Dominic to provide an educational service (and not just a fee-based exchange)
How communication was the biggest crash and learn for Dominic…
It’s important to test both product and your market
Cash is king but be creative with your approaches and services

In this episode you’ll learn:

How and when I knew it was time to reframe my way of charging for my services
Why setting a standard hourly rate is limiting your earning potential
Why your average client monthly value is THE single most important number in your business
Why customer commitment matters!
How I learned to “hire right”
What is the attitude of your business?
Why I look at the sale process as an education process

In this episode you’ll learn:

Identify what’s the right publicity for you and your business
What can guest posts do for you if you are a thought leader
How podcast interviews can be a more personal way to show your personality to potential clients
Why print magazines are good for book promotion and lower priced ticket items
What exactly is an influencer?
When pitching, show people that you care about what they do and share who you are
What are “credibility markers”?

In this episode you’ll learn:

Business mindsets and creative mindsets go hand in hand for a successful business
How systemizing will allow for major growth
Riches are in niches!
How Amber’s mindset changed her business and personal life - in so many ways!
Be self aware and honor what is true to you…

In this episode you’ll learn:

The difference between advertising and publicity
Why mindset held me back initially
How guest posts and podcasts interviews will really help you get started
The importance and giving yourself permission to not be perfect
To take one step at a time, allow yourself to step into being an expert!

In this episode you’ll learn:

How I fell into a “cult of comparison”
Why I restricted access to Facebook, Instagram and Pinterest
Why I write down my judgments
How I utilize CBT in my life!

In this episode you’ll learn:

How the tiniest decision can be such a life-changing move for your business
How Bottom Line is changing the conversation of accounting relationships!
What a healthy bottom line business means to Marilyn and Jess?
Good growth is slow growth…
What it means to be a leader first (and face the mirror)
The importance of a sounding board or council when laying out your processes

In this episode you’ll learn:

The difference between a product-based franchise and a people-based franchise
When having a franchise what will make or break your business?
More liberal franchises versus turnkey franchises…
The specifics on marketing, lead generation and sales processes for franchises
The importance of having qualified support staff
What are your monthly franchise fees and are they affordable?
What is the typical failure rate for a franchise?
All about the build-out and what questions you need to ask
How does a protected territory radius affect me?

In this episode you’ll learn:

Why my employees “Why’s” have to match up with my own
How easily it is for employee infractions to spread across your team
If you close yourself off to everyone, you also close yourself off to growth!

In this episode you’ll learn:

What femininity means to Liz
The difference between how the feminine and masculine function
How Liz was able to build interest by sharing her own personal story
Why did she tune out of what others were doing in similar fields?
What made Liz no longer willing to comply with the manipulative parts of advertising
How her practice helps women prepare for birthing a child, getting back in touch with their sexuality and also becoming more balanced in their professional environments
How Liz was able to take organic conversations and leverage them into a podcast

In this episode you’ll learn:

Technology will not fix underlying staffing issues and new systems cannot fix ineffective communications
As a business owner, you have a bandwidth of responsibility - you should always be focused on revenue growth as a number one responsibility
Why your billing systems and your customer service systems need to talk with each other
Reporting is the life blood of you knowing where your business is going to go
What are the most effective converting checkout pages for online businesses
Here are the CRM systems I recommend…
What email providers have the most support?

In this episode you’ll learn:

The difference between yelling to the masses and whispering to your ideal client
How to design a luxury opt-in!
What is a nurtured email sequence (and how I execute it)?

In this episode you’ll learn:

What is a “thought leader”?
What are the three parts that identify a personal brand?
Why it is important to not be so focused on having every piece of work or content your masterpiece - progress over perfect!
Why conveying trust is one of the most important things to do when branding
Your marketing is in your personal story…
Why does your branding need “stickiness”?
Endings are just as natural in life as beginnings
How to wake up to passion and purpose

Things you will learn in this episode:

How changing my mindset catapulted me into becoming a competition killer (and changed my business in a number of ways)
What it means to say, “When they go low, we go high”
What is a $100,000 email, and how do I get it?
When it comes to premium pricing, why you need to show why you’re worth it…
What is the difference between premium pricing and premium packaging?
The importance of asking the right questions so people can see the value of your product or service for themselves

Things you will learn in this episode:

Why it is so important to educate your clients
Sales is NOT about being an epic persuader!
Why one of the most pivotal part of sales is asking questions
What is the one crucial foundation of sales?
Why save your sales for the end?

In this episode you’ll learn:

How Jess first learned that he could be comfortable making a living by obtaining a degree OR he could be highly successful becoming an entrepreneur (if he had the guts to take the leap)!
How Jess was able to overcome major unfortunate circumstances when he was first starting out with his young family
Why Jess chose to get a job to learn about money and where that led him
How Jess decides who to do business with and who not to partner with
How Jess was able to focus on making himself a better person, boss and husband…
Your clients (and potential clients) can feel the confidence that you have in your business and can sense that you are their to serve - and not to just sell

In this episode you’ll learn:

Why it is important to carve your pay checks from the earnings of your business
How I was able to identify the cuts that needed to be made in my business - while still staying true to what I wanted my role in my business to be
How I discovered budgeting at a young age and how I apply that to my businesses today

In this episode you’ll learn:

Why I invested in higher priced marketing, instead of looking for the cheap deal!
How I was spending hundreds of thousands of dollars on marketing and attracting people who weren’t the right fit for my business
How I discovered “less is more”
How to calculate your Average Lifetime Client Value
How to map out your revenue sources and how to understand their thresholds

In this episode you’ll learn:

How Carrie started out with just a hair bow in a classroom
What the “Kindness Box” is and what it stands for
Why “No’s” aren’t always permanent and closed doors aren’t always closed
All about the “Creative Club Conference” and how Carrie manages it to be a cohesive group
The importance of knowing what your customer wants
There is always something on the other side of the hard!

In this episode you’ll learn:

Why I work in a premium provider format (versus a lower price point service)
Why it is important to educate your clients on how you can make a difference
Why you need to let people know there is a problem and how you can provide a solution with social proof
How to use re-targeting Facebook ads focused on testimonials
How gift giving can influence your customers
All about behavior driven Facebook and Instagram ads
What does mapping your clients mean?

In this episode you’ll learn:

How I own my value
How to stand by your higher prices
How fear and nervousness stop you from owning you value (and what you can do about it, today)!

In this episode you’ll learn:

Popularity does not equal profit - learn to leverage!
Jamal focused on money and it made him lose his sense of direction
How he realized that once he focused on making impact, the money naturally followed
Using your skills and gifts for communication can thrust your business forward
Speaking the language of your customer is one of the biggest investments you can make
How a deep dive survey was able to help Jamal mine out the information that he needed to relate to his customers at all stages of their struggles

In this episode you’ll learn:

Peoples’ perspectives on certain things can vary, and this year is the year of the survey!
Surveys are not just for negative feedback about your business but to identify what your customers want to see in your business
How modern surveys can help you speak directly to the various types of clients you have
That surveys affect your gross sales
How your customers and be your copywriters
What is the difference between a detractor and an attractor?

In this episode you’ll learn:

You don’t have to get it perfect!
You are the one with the highest expectations
“Perfect” doesn’t exist
You don’t even have to get it right, you just have to get started
It’s ok to fail…

In this episode you’ll learn:

How was Suzanne able to leverage her expertise to develop a career that fit her life
The way she embraced her real love and passion
How does Suzanne compares product income with one-on-one consulting and collaboration
The role human interaction has in what she does
Why it is important to structure fun in your business
A defined selection process is highly important!
Why global diversity is necessary when collaborating
Tips to consider when making a decision to partner with someone

In this episode you’ll learn:

How Gretchen started a blog for personal reasons and ended up where she is today!
Starting out, your business doesn’t require state of the art software or equipment
How a blog was able to bring massive opportunities to Gretchen
Blogs are creating and serving people in AMAZING ways
How is a blog, in certain ways, like an online portfolio?
Being an author can give credibility to you
Learn more about how Gretchen supports other bloggers
How this career has given Gretchen freedom when it comes to being a family in the military
Why comparison can be a hard thing to not get trapped into

In this episode you’ll learn:

How we carry the name that was given to us in to our adulthood (and how this can hold us back)
The way we can rewrite the names that we have given ourselves, today.

In this episode you’ll learn:

Perception is reality - what you tell the market, the market believes!
Never be afraid to talk to potential customers and get the data
How Rob was able to offer business owners a product to not only solve their problems but create something that helped get more customer data
Sales solve EVERYTHING!
Make sure your business is a valid business opportunity before spending thousands on protection of that business
What are the three things companies need starting out?
Why sales and revenue are the only viable metric for a company
The difference between entrepreneurs and business owners

LINKS:

In this episode you’ll learn:

How to communicate to your staff when personal tragedies are occurring
How opportunity can come from tragedy
Why having systems in place can save your business if you have to step away
Embrace the fall back!
The top three areas where there systems should be in place
Customer services is how we live, breathe and die
Give yourself grace….

In the latest of our “Best Of” episodes, we take a closer look at objections. Objections are only questions, and they don’t always mean, “No!” What’s the best way to handle them and how will improving your customer intake process propel your business to a higher level? Stay tuned!

In this episode, you’ll learn:

What exactly is “Faith over Fear?”
The difference between fulfillment and being successful
How your body can tell you when it’s time to make a change
How adaptability changes your life and your business
“You can be an alpha woman, just don’t be alpha stupid”
Define your business plan to fit into your life plan
“A women’s strength is her softness” (listen to how Melissa incorporated this into her business)
Multi-tasking - yay or nay?
Everyone is busy, but are you productive?
Examples of how to connect better to yourself

LINKS:

http://www.lisekuecker.com/uncategorized/episode066/

In this “Best Of” episode we’re joined by Amber McCue. Amber is the founder of NiceOps and a business operations expert, and she shares how you can do what you love AND follow the money, how you can gain from creating a time budget, and the best way to focus and take action!

In this “Best Of” episode, we’re looking at the ways we use email marketing to rapidly grow our company. Automated systems, funnels, surveys and more – it’s all covered here!

In this episode, you’ll learn:

• My most troubled times when starting my first business

• Why you have to listen to your body and keep yourself healthy (both physically and emotionally)

• How important it is to ask for help

• Why I consider my greatest failure as actually my greatest success

LINKS:

http://www.lisekuecker.com/uncategorized/episode063/

We kick off 2017 with another of the “Best Of” series, and today we’re talking all about marketing funnels: what exactly they are, why you need them in your business and how you can implement them to achieve maximum results!

We’ve been moving through the best of the best episodes of this year, and I have to say that it was no surprise to me when this one jumped to the very top of the list. The fact of the matter is, most of us are confronted with one question by new prospective clients: How much do you cost? There are three ways you can answer this that will make all the difference to turning that prospect into a long-term client!

In this episode, you’ll learn:

Why Maghon’s mother spelled her name the way it is
Maghon’s true mission since beginning her business
How her happy disposition and personality comes through in her branding
Why offering physical products is such a natural fit for her (and how she does it)
The best ideas can sometimes come from your customers
If you’re going to build a company without taking on debt, you’ll have to make some sacrifices
How Maghon built a following organically by sharing her own life and stories
Why 2016 was the hardest year for her and how it changed her priorities

LINKS:

http://www.lisekuecker.com/uncategorized/episode060

We are right in the middle of our “Best Of” series, and I am so excited to reshare this episode with you! One of the biggest questions I get: I’m ready to expand my team, but I have no idea how to pay them? In this episode, we’re going to be breaking down the different pay plans, exactly who we’ve used each pay plan for on own team and the pros and cons of all of them. Trust me when I tell you, this is a must listen to episode if you’re looking to build a team!

We’re in the middle of our “Best Of” series, and this episode is one that created a ton of interest. In this show we broke down the first 9 months of our newest business, and its trajectory to over a half a million dollars in sales. Get ready – this is one episode you don’t want to miss!

In this episode, you’ll learn:

How beneficial a coach was to Rick’s business
What was Rick’s biggest turning point this year?
Identify these things when hiring your coach
Stop thinking and start doing!
The fastest way to accelerate your success is…
What is the benefit of turning FB ads on and off?
How to take action on your business through your ads

LINKS:

http://www.lisekuecker.com/uncategorized/episode057

I am so excited you’re joining me for a “Best Of” episode, where you’re going to be getting access to the biggest shows of the past few months. Today’s episode was one that we probably heard the biggest amount of feedback from. It was Episode 003, and it talks about the importance of writing out a life plan. That life plan is how I’ve been able to work less than 20 hours a week while building a multi-million dollar company. Trust me when I tell you, that same type of work/life balance is available to you too!

Today, we’re breaking down an exercise that is changing the way I’m building my path for 2017!

LINKS:

http://www.lisekuecker.com/uncategorized/episode055/

In this episode, you’ll learn:

What is “hope marketing”?
Why I used a trifold approach for my promotion
How I was able to create a traditional and digital plan to bring potential customers through the door
The way I took an older marketing approach and made it work for me
How I was able to make a six-figure profit in a 12-hour sale!
How a “crash” has profoundly changed the way I do business and handle marketing

LINKS:

http://www.lisekuecker.com/uncategorized/episode054/

In this episode, you’ll learn:

What is strategic communication?
The different types of customers you have
Why different communications tactics affect different parts of your business
What do I mean by layering communication?
The value of newsletters, emails, Instagram, Facebook and blogs
How marketing themes can make a big impact on your business
Why doing promotions on a whim is not good strategy
Get tips on how to identify which platform your audience is using
What is cross-marketing on different platforms and how does it work?
What are my elements of content?
Have fun and inspire!

LINKS:

http://www.lisekuecker.com/uncategorized/episode053/

In this episode, you’ll learn:

• What is the definition of a landing page?

• The reasons why you shouldn’t use your home page as your landing page

• How to use headlines, subheads, bullets and “call to actions” on your landing page

• Why your market and your message need to match the benefits of split-testing your landing pages

• Why adding video to your landing page can make a HUGE difference!

LINKS:

In this episode, you’ll learn:

How Zach became an entrepreneur at the age of 13!
Why you don’t want cheap leads
Learn what his first major crash and learn was
What is content indigestion?
Here’s why you should experiment with your business
Let your customers test your products and provide you with the lab results
What are emotional tentacles and why they need to be separated from data
How do you re-frame the way failure looks?

LINKS:

In this episode, you’ll learn:

Why money is ALWAYS the biggest objection
Why I define pricing within my initial marketing material
Why price points do not belong on your website
How sharing your price points with warm audiences is beneficial to you
Here’s what I mean by “mapping your clients”
What are traditional buyers and the NEO buyers?
There’s a difference between selling to and/or educating your client
Why price objections usually mean clients do not see the full value of what you are selling

LINKS:

http://www.lisekuecker.com/uncategorized/episode050/

In this episode, you’ll learn:

Missed opportunities are the closest thing to a “sure hypothesis” (hear why)…
Email marketing isn’t dead, and is an extremely powerful tool
Why you need to segment your list by the prospect’s action, problem and journey
What is the ascension model and what does it look like in a product suite?
Elite level programs and services are something to always keep in mind to offer
How building a faculty of team members to teach and educate your clients is key
List building happens every day (not just during a launch
Using quizzes can drive huge amounts of leads into your business
20% of your business can come from literally anywhere – leave room for “magic”!

LINKS:

http://www.lisekuecker.com/uncategorized/episode049/

In this episode, you’ll learn:

How Erin was able to overcome the largest obstacle in her business
What Erin did to move away from only trading her time for money
How Erin quadrupled her profit margins
A completely different cultural change that allowed her to always be chasing clients for money
How she found the right person to manage her business (after several wrong hires)
Erin traded lower package prices for a long-term financial commitment from her clients…
That her clients get better results physically because of the operational changes that were made to her business!

In this episode, you’ll learn:

How Todd Herman's program had an epic effect on my 2016!
Why Todd likes pushing people through major comfort zones
Some of the most disciplined people he has met are “creatives”
Where does discipline start?
The worst thing you can do when starting out in business
The more confidence we have in life, the bigger we start to play
Why momentum is key, and mindset plays into everything
He actually doesn’t want to know what the possibilities are for him
What are the five resources in business, and why do they matter?
A narrow focus will help you attract your ideal client
Why 90 days is a perfect timeframe to use when goal setting
Saying NO is as important (or more) as saying YES!
Todd’s key concepts that he shares in his video series

In this episode, you’ll learn that I’m grateful for:

Friends and family
Opportunities in life and in business
Mentors that have helped me along the way
The ability to build a legacy to leave my family
Being able to live the life I want and to serve others
For falling, because if I didn’t fall I would have never taken the steps that got me to where I am today

LINKS:

http://www.lisekuecker.com/uncategorized/episode046/

In this episode, you’ll learn:

What are virtual assistants capable of doing?
Why virtual assistants is an industry and not a position
How to overcome your lack of trust in others in order to grow your business
Why processes and systems are just as important as hiring for character and temperament
How Trivinia’s “crash and learn” helps her be more deliberate in the business choices she makes (and helps her serve her clients better)
You can create struggle for yourself by not staying true to your ideal client

LINKS:

http://www.lisekuecker.com/uncategorized/episode045/

In this episode, you’ll learn:

The four different personality types to market to, and their unique buying characteristics
How knowing who you’re selling too will make your marketing so much easier
Spontaneous types base decisions on emotion, but it doesn’t mean that it’s not thought out
How do you “seed the experience” to get spontaneous buyers excited?
Methodical buyers will go to any length to ensure due diligence when buying
What professions tend to attract methodical people?
The two things needed to make sure of if you’re doing a one-day sale
Humanistic types are swayed by the story
Case studies, whether by email, Facebook ad or live stream, are effective ways to tell storie
The most important thing you can do with a competitive buyer who is a “deadline dancer”

LINKS:

http://www.lisekuecker.com/uncategorized/episode044/

In this episode, you’ll learn:

How one client can turn into four with referrals!
Why referrals are the warmest lead you can get
Why so some people think referrals are taboo
How referrals are the life blood of your business
There’s a right way to ask for referrals
What are the two different types of referral processes?
Why having the referral process being a day-to day-metric will help you increase your overall numbers
Consistency = success

LINKS:

http://www.lisekuecker.com/uncategorized/episode043/

In this episode, you’ll learn:

Why Myken left a six-figure position in corporate America
The challenges that exist for an off-site owner
How your legacy carries forward values to your children
Why is feedback important for employees?
The crucial need for your employees to come first

LINKS:

http://www.lisekuecker.com/uncategorized/episode042/

In this episode, you’ll learn:

How my journey lead me to my purpose
What do you want to leave as you legacy?
The importance of listening to the market
Why you have to know and own your worth
What does “riches are found in niches” mean?
My biggest regrets over the last couple years and how I’ve learned from them
What is on the horizon in 2017?

LINKS:

http://www.lisekuecker.com/uncategorized/episode041/

In this episode, you’ll learn:

How the IRS defines “employee” and “independent contractor”
What are the “common law” rules of an employee?
About enforceable non-competes
What is a non-solicitation clause and how that affects both independent contractor and your clients?
There are different laws and regulations for hiring employees in different states across the United States
What is a Factor 20 Test?

LINKS:

http://www.lisekuecker.com/uncategorized/episode040/

In this episode, you’ll learn:

How and why Racheal was able to transition from traditional corporate America to entrepreneurship
The importance of calculating employee returns
When to hire or outsource
Why “hire slow and fire fast”?
Why Racheal and Lise do not use retainer contracts
How prior regrets serve you in the future
Why simple is best!

LINKS:

http://www.lisekuecker.com/uncategorized/episode039/

In this episode, you’ll learn:

What is Guardian Group?
How the skills sets used in Special Ops relates to the skills needed in the human trafficking industry in the United States
Why is this topic so taboo to talk about?
This is how predators lure children
Why there is a focus in bringing all different teams together to stop this demand
How is the hospitality and travel industry involved?
How to quantify success in a non-profit organization
How to get engaged or donate through Guardian Group to help these children

LINKS:

http://www.lisekuecker.com/uncategorized/episode038/

In this episode, you’ll learn:

The difference between Facebook ads and other advertising media
What are the four components to a successful Facebook marketing funnel?
What is a giveaway lead magnet?
How to target specific neighborhoods with your Facebook ads
What is retargeting and how does it work?
All about Facebook pixel installation
The best ways to use promo reminder ads
Why you should start using video within your Facebook ads

LINKS:

http://www.lisekuecker.com/uncategorized/episode037/

www.upwork.com

www.fiverr.com

In this episode, you’ll learn:

What Taylor means by her business being "joyful and joy-filled"
How she provides motivation to her clients
How a part-time job at her parents small business laid the groundwork for her to start her own business
Why the attitude you have while handling situations makes a difference in the outcomes
Keep moving even if you don’t know where you are going!
The importance of wearing different hats to make your business work
Taylor’s first experience going to market from the online space
Her final advice…

LINKS:

http://www.lisekuecker.com/uncategorized/episode036/

In this episode, you’ll learn:

How to list your strengths and add value to them
How to determine your average client monthly value
Learn about psychological impulses and value
What are psychological triggers?
Why your smallest package should be the most expensive
Why do businesses exchange financial rewards or discounts for commitment?
What is the most important element to stellar pricing?
How to poll your clients with a survey and the four best questions to ask
Why promotions need to be short term

LINKS:

http://www.lisekuecker.com/uncategorized/episode035/

A Case Study in Raising Your Prices (And Tripling Your Average Client Monthly Value in 4 Weeks)

In this episode, you’ll learn:

• Why your home must be viewed as an asset (be weary of the emotional attachment you have with your home)!

• Why and when renting becomes a better option than buying

• Be mindful of land development when buying a home

• Check on the school zones before purchasing a home even if you do not have children

• Why should you look to see if the home your purchasing is rentable

• Tips on home renovations prior to buying

• What being a landlord really means and what property managers can do for you

• Tips on mortgage and repayments

• What is a passive income tax benefit?

• Tips on commercial real estate properties

LINKS:

http://www.lisekuecker.com/uncategorized/episode034/

In this episode, you’ll learn:

• What is “compareitis”?

• Why our country is in overwhelm

• How mindset and mortgages work together

• Hear Deryck’s personal crash and learn story

• What does Sheera mean by “Our Mess Is Our Message”?

• Why we should be open and vulnerable with our business relationships

• The difference between failures and mistakes

LINKS:

http://www.lisekuecker.com/uncategorized/episode033/

In this episode, you’ll learn:

Objections are only questions
Objections do not always mean “No”
This is the best way to handle time objections
How to address the objection of not being a good fit and the underlying issues that may have led to this thought
What is the objection of desire?
How significant others have on impact or decisions
How the question of affordability could stem from a poor value conversation
Improving your customer intake process propels your business into a higher rate of success

LINKS:

http://www.lisekuecker.com/uncategorized/episode032/

In this episode, you’ll learn:

Do what you love AND follow the money
Learn how setting goals and milestones pushes you forward
Why scenario testing helps you reach your goals
Learn how you can gain from creating a time budget
How passion can drive you, but passion can also destroy you
How a revenue plan increases your statistics - know your numbers!
The way to focus and take action

LINKS:

http://www.lisekuecker.com/uncategorized/episode031

In this episode, you’ll learn:

Stepping out of your comfort zone is always taking a step forward
How quickly a dark or negative place can translate to success and fulfillment
Success can never happen without the pain of having to do things you don’t want to do
Why do we “round corners” and expect the same results?
How your attitude can deeply impact your business results
The two types of personal development are….
How morning routines helps you take care of yourself before the day puts its demands on you
The way to tell people how to respect your time
Is multi-tasking a myth? How to be the most productive you!

LINKS:

http://www.lisekuecker.com/uncategorized/episode030

In this episode, you’ll learn:

Why potential clients tend to look at your highest price and then compare your other price points to that
What is a reasonable time point to roll out price increases
What is two-tier pricing?
Mass emails create mass hysteria
How to plan rolling out price change to your clients
The difference between rolling out price changes in an automated manor versus doing it personally to each client
Why it is important to be clear and scripted while rolling out new pricing

LINKS:

http://www.lisekuecker.com/uncategorized/episode029

In this episode, you’ll learn:

What are the two major models for service-based businesses
How important recurring revenue is to financial freedom
Why session-based models being the best source of revenue is a really a myth
How you may be projecting your own fears about your business on to your clients
That you could actually be doing your clients a disservice by telling them it is acceptable to lack commitment
Why it is important to separate yourself from your client when building packages to offer
How to determine the formula for your average client monthly value
When transferring your client from session-based offers to package-based, you need to remember three key things

LINKS:

http://www.lisekuecker.com/uncategorized/episode028

In this episode, you’ll learn:

How you can go into a battlefield with an idea of what success means and come out with a completely different definition
That admiring a problem is just not a solution
What is Guardian Group and what they stand for
Over 100,000 children per year are entering this problem in the United States
Receiving the support of groups with authority has been easy, but the financial support is the most difficult part

LINKS:

http://www.lisekuecker.com/uncategorized/episode027

In this episode, you’ll learn:

What tagging and segmentation strategies are and how they differ
Tips on automated email systems and software
Why keeping it simply is always best
The importance of targeting objections head on
Why you need a funnels to take customers to the next step
More about deep dive surveys and self-identifying segmentation

LINKS:

http://www.lisekuecker.com/uncategorized/episode026

In this episode, you’ll learn:

The importance of being clear with the purpose of your challenge
How to make your potential clients feel more comfortable ane less intimidated by you
How to involve community in your challenge and why this is important
How you use your challenge as a window for your potential clients to see what it will be like working with your company
How to get your members of your challenge engaged by having a private FB group (with one dedicated point of contact person to manage it)
What is a baseline of measurables for challenge members and how it will benefit you
What is an extended sales cycle?
Advice for upsells throughout the challenge
The importance of having a challenge that is replicable

LINKS:

http://www.lisekuecker.com/uncategorized/episode025

In this episode, you’ll learn:

How to dream and think like an entrepreneur
How to take your thoughts and turn them into the actions of an entrepreneur
That it’s possible to use your biggest failures to create your biggest successes
That determination and mindset can literally change your business
How to fail like an entrepreneur

LINKS:

http://www.lisekuecker.com/uncategorized/episode024

In this episode, you’ll learn:

How to maximize your business in the months of historically lower revenue
Why challenges are a great way for potential clients to get to know you and your business
Why challenges are a good way to show your value
How challenges can give you more out of your marketing money
When is the best time to have a challenge?
What three significant types of challenges I suggest
How to determine which type of challenge fits your business best (and why)
How to set your goals for a challenge

LINKS:

http://www.lisekuecker.com/uncategorized/episode023

In this episode, you’ll learn:

That sometimes not accepting help can be a fatal flaw
The importance of recognizing menial tasks that do not directly move your business forward and how to delegate those tasks to others
How beneficial it can be to have a smaller, leaner team of employees
How to determine what tasks are the most important in your business
How to set boundaries for yourself when it comes to working within your business
How to learn to say “No”
Why it is a necessity to practice self-care as an entrepreneur
How to stay the course and take the slow and steady route
The importance of taking the time to hire and train employees to help you move forward

LINKS:

http://www.lisekuecker.com/uncategorized/episode022

In this episode, you’ll learn:

How Melissa overcame challenges as a young mom finishing school and deciding how to develop her career
That she was able to transition from charging by the hour to a more profitable business model
How Melissa started working with James Wedmore
Learn how Melissa was able to incorporate her passion, her expertise and her secret talent into a shinning business
How she built her business without an email list or web presence
Melissa’s plans to grow her business in the near future
How Melissa has built her business to work around her life instead of living her life around her business

LINKS:

http://www.lisekuecker.com/uncategorized/episode021

In this episode, you’ll learn:

What are funnels and what are the different types of them?
The different ways to layer funnels
The difference between paid marketing and funnels
The importance of the education and sales piece when considering a funnel
What is a landing page?
The difference between providing education and selling
The importance of having a referral process

LINKS:

http://www.lisekuecker.com/uncategorized/episode020

In this episode, you’ll learn:

The importance of giving back to your community and how to balance giving and receiving
Reasons why you need to put your own “oxygen mask” on first
How keeping your price point high actually serves the people in your community who may not necessarily be able to afford your services
How to find the middle ground between for profit and not for profit businesses and how to make room for giving inside your community
Why it is important to practice self care if you want to help others
Learn different ways to give back
Tips on how to organize philanthropic events

LINKS:

http://www.lisekuecker.com/uncategorized/episode019

In this episode, you’ll learn:

Go for your dream, but having an alternative plan where other opportunities can flow in is important
How to use those other opportunities to fuel you to make your business a success
The importance of defining your own terms of success
How to create your own in-house marketing team with your tribe and the content you create
How to protect your business and your tribe when clients and referrals are not necessarily a great fit
Why it is important to identify who will be a good fit for you and how it can positively and negatively affect your business
Why your business should either be attracting people or repelling people
The value of standing firm in order to pull in the right people into your community

LINKS:

http://www.lisekuecker.com/uncategorized/episode018

In this episode, you’ll learn:

What exactly is a “metric”, and how it will show you how well your business is really doing
There are 6 most important metrics that I love to use in my own businesses
When and how often I look at my metrics and who am I sharing them with
What questions I ask myself once I have these numbers
Why do I prefer to buy a struggling business versus a successful one, and how do metrics help me see the opportunities available
What “average client monthly value” is and why is it the single most important metric I look at
Why attrition and retention matter so much in your business

LINKS:

http://www.lisekuecker.com/uncategorized/episode017

In this episode, you’ll learn:

How to re-direct the conversation from price to value
Why you need to own your price point instead of trying to justify it
What is the one question you need to answer to know if you hold value for the customer?
How to re-route the conversation with social niceties
How move the conversation to a more direct way of asking what you need to know
What is the best way to ask potential clients what they didn’t like about the last service provide

LINKS:

http://www.lisekuecker.com/uncategorized/episode016/

In this episode, you’ll learn:

How failure is the only thing that forces you to grow
The importance of a strong positive mindset that allows you to accept your failures and move on
The importance of adaptability
How to minimize the effects of failure by knowing your customers
The power of letting your business develop organically
Knowing your customer and reaching out to them for feedback and receiving it every step of the way

LINKS:

http://www.lisekuecker.com/uncategorized/episode015/

www.DeepSpaceSparkle.com

In this episode, you’ll learn:

More about the loans process and why credit cards are not the best way to go
What is a confused interest rate, and how interest rates work
What is collateral and how does it work?
The elements of a loan repayment schedule
What is a pre-payment penalty?
What are the types and elements of SBA loans?
The pro and cons of leasing
The differences between bank loans and private loans

LINKS:

http://www.lisekuecker.com/uncategorized/episode014/

In this episode, you’ll learn:

How my first hire was a gamble, but necessary for the overall growth of the company
There are 7 major types of compensation plans you can use for your employees, and they all have their pros and cons
A Schedule “A” is used to detail not only the specific compensation plan, but the scope of work and expectations for a new hire
Setting an initial salary for a pre-determined period of time can help ensure if it’s the right fit for both the company and the person hired
Why employee retention needs to be a focus for the business to actually get ahead
How employee motivation must be considered when determining which plan to use (it isn’t always just about money)!

LINKS:

http://www.lisekuecker.com/uncategorized/episode013/

In this episode, you’ll learn:

The importance of safety nets
The difference between being comfortable and being happy
How to live a fully expressed life
How exploring things that resonate with you will lead to your fully expressed life
What failing fast really means
Why you always need to keep innovating and breaking the mould
The importance of giving yourself permission

LINKS:

http://www.lisekuecker.com/uncategorized/episode012/

In this episode, you’ll learn:

How to build a team and define your strategies
Why hiring is necessary for the growth of your business
What are the different stages of building your business and how each has ways of directly impacting your revenue
What parts of your business can be outsourced
Learn how and when adding to your direct team is necessary
How to hire the right people
The importance of leveraging other peoples’ knowledge

LINKS:

http://www.lisekuecker.com/uncategorized/episode011/

In this episode, you’ll learn:

The definition and importance of “unpacking” after a launch
Why it is important to follow up your launches with promos and webinars
How to use customer feedback for things like copywriting, emails and encouragement
How Q&A’s can boost the traction of your launch
Why it is important to test your Facebook ads and put equal value on images as well as copy
Why up sells and bonuses are crucial
Why having a support team is needed and why more time and money should go into this team
Why it is important to have more than one backup plan when going into a major promotion

LINKS:
http://www.lisekuecker.com/uncategorized/episode010/

In this episode, you’ll learn:

How Jenna turned a $300 investment into a successful business for herself
How to learn to leverage what you have in assets for your business
The difference between being a business owner and an entrepreneur
The importance of self-care when running a business
Your business can be a direct reflection of your psychological state
How to leverage your time and business to make so much more (and work so much less)
The way to do business on your own terms

LINKS:

http://www.lisekuecker.com/uncategorized/episode009/

In this episode, you’ll learn:

How to use Google search engine to bring up a query of related search terms that can be used in creating content to build traffic
The difference between a blog and a journal, and how to properly use blog content
How to re-market content (and why it is important to make an offer instead of branding)!
The way to target people to go to specific pages on your website from the search query
You can target people by how much time they spent on your website
Writing a good offer will trigger your audience emotionally toward the end result
The importance of testing your offers and providing new offers often

LINKS:

http://www.lisekuecker.com/uncategorized/episode008/

In this episode, you’ll learn:

How building a foundation for your business starts long before you open the doors to your first clients
My pre-business phase fell into four categories: How do I start? What do I really want to provide for my customers? How do I create revenue and how do I actually launch this business?
Why hiring a coach turned out to be an exceptional investment for me (and can be for you too)
Trying to be too perfect with my initial website delayed me 7 whole months, and cost me valuable time in creating the foundation for my business
When starting any business, you really need one core product that you will refine down to make exceptional
There are three crucial steps to building an online course, including a massive “brain dump”, creating a flow chart and beta testing the first version
Why you need to be really cautious with who you’re investing in when putting out cash early on
There are 6 critical lessons I learned in doing my first webinars and beta test
What key improvements I made when doing my first “real” launch, the results and still more lessons I learn to keep perfecting the launch process
There is almost always money being left on the table when pricing product – be confident about your value
Recognizing that you have individual audiences that need to be targeted differently will dramatically improve your results
Just because something like evergreen webinars works for some people, doesn’t mean it works for me (or you)

LINKS:

http://www.lisekuecker.com/uncategorized/episode007/

In this episode, you’ll learn:

How James started his very first business and then jumped into an online video training business (that evolved into different sectors)
Why he had 3-4 years of slow growth before he could get a result
What James struggled with the most as he was building other areas of his business and how it enables him to help people get results faster with their businesses
What James noticed is the number one thing that people struggle with (hint - it really prevents business growth)
What James advises entrepreneurs to focus on as they create their business

LINKS:

http://www.lisekuecker.com/uncategorized/episode006/

In this episode, you’ll learn:

How to pull customers in the door using scarcity without feeling sleazy. Scarcity is the #1 reason people buy so you better use it!
What my formula is to find small smaller layers of expectations to determine how many new clients you need to reach to get to your revenue goal. No more random actions. I want to empower you to take intentional action.
Why it’s important to track what percentage of your advertising is coming from which medium. There are so many tools that we have at our disposal today can help us do just that.
How important recognitions and rewards are for your staff and how it boosts productivity. This can happen a variety of ways - not just money.

LINKS:

http://www.lisekuecker.com/uncategorized/episode005/

In this episode, you’ll learn:

• What mindset shifts you need to make happen when you start a business. This isn’t woo woo stuff. There are truly blocks around success, failure, - you name it and you have to get through them in order to succeed.

• How a major setback early on in my business could’ve almost closed my business and how I overcame it. This is a major lesson, y’all.

• How to backup your business decisions. What does that even mean? Tune in to find out!

LINKS:

http://www.lisekuecker.com/uncategorized/first-crash-learn-hint-personal-experience-episode-4/

In this episode, you’ll learn:

• Who my number 1 role model is and why her sacrifices for her business inspire me more than anything else. Sacrifices aren’t a bad thing because they can lead to incredible blessings.

• How to build a business around the life you want to have. This isn’t about the present. This is about the future. Don’t stay short-sided when looking to grow your business into the empire you crave.

• What the questions are you must ask yourself to help build your dream day, your dream year, and your dream numbers. This isn’t a guessing game. Numbers help you project what you want to achieve and make it achievable! Get a hold of my free download on How to Create Your Life Plan so you can get today!

LINKS:

http://www.lisekuecker.com/uncategorized/life-plan-can-business-episode-3/

In this episode, you’ll learn:

• Why wealth doesn’t have to be scary {or your top priority}. There are so many ways to be fulfilled in a business and money is just one of them.

• How the 4-legged stool of wealth applies to you and your business. It can relate to several aspects of your business as long as you commit.

• Why being in an employee mindset is killing your business success. This is something that’s drilled into us since we were young so no wonder we are feeling stumped!

• What the best investment in your business you can make and why you’ll be thanking me for letting you in on this secret. It’s a true game-changer! Get access to the How to Sell Out in One Year workbook to go along with this episode’s discussion!

LINKS:

http://www.lisekuecker.com/uncategorized/truth-wealth-nothing-money/

In this episode you’ll learn:

• How my businesses have generated millions of dollars and taught me so many lessons. This podcast is where I get to share all the details about my journey of having extraordinarily successful companies and how you can too {I typically work 15 hours a week and you can too}!

• How to write a life plan before a formal business plan to show exactly how you want your business and workweek to look like. I’m proud to say that I’ve accomplished my life plan even beyond what I had expected.

• What hiring the right people can do to fulfill your business plan and fill in any gaps you may have. This is CRUCIAL for creating your dream business and life. • What specific strategies and mindset shifts are needed to get results. For my clients, I make an essential part of my teaching and even practice it myself.

• How not to get caught up in all the “how to” do something rat race when you really just need to take a leap of faith. I’ve always been rewarded for taking risks in business. Some may not have been right away, but thinking long-term will reap tons of benefits.

LINKS:

http://www.lisekuecker.com/uncategorized/starting-gets-nowhere/