Unlearning Marketing: Recent Episodes
Tapish Panwar
We discuss what's happening around in marketing and consumer behavior, and how should marketers react to that.
Unlearn before your learn.
In this episode, we discuss two sub-strategies under Brand Makeover Strategy - Brand Refresh and Re-branding. We also look at when does a brand decide to choose one of the two sub-strategies. Brand Bhutan Rebranding - https://rebrand.com/best-made-in-bhutan/
In this episode, we discuss how audience perceive traditional celebrity influencers differently from the new age Instagram influencers. We find support for our arguments in a recently published paper in the US.
How brands are trying to engage with their customers on social media by listening to their conversations and taking part in them, while encourage most such conversations on the social media channels.
Culture plays a predominant role in shaping consumer choices and preferences. Changes in culture, hence requires brands to accordingly change their identity, and reshape association and communication strategy. We discuss in this podcast how a brand gets affected by changing cultural nuances and how should it respond to these changes.
Service companies have increasingly been using their employees as the core of their messaging for their customers. It allows them to offer to their customers, a physical entity for visualization and a much needed human touch to build trust.
How Netflix is expanding its wings by taking on industries and players which are seemingly not at all related to the OTT platform. What is the idea behind it? Is there a conceptual framework that can help us in understanding this move by challenging players in non-OTT industries? This podcast tries to explain the method behind this madness.
Why this channel? What led to creation of this channel and what can yiu expect frkm the 'Unlearning Marketing' channel? Listen for yourself.