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We broke down what's wrong with Oreo & Cokes Collab Packaging, and explained how to avoid the same issues.

Evelio Mattos: Evelio is a seasoned packaging designer with over 15 years of experience in creating cutting-edge packaging solutions for global fashion, cosmetic, and CPG brands. Known for his insightful talks on packaging design, Evelio hosts the "Packaging Unboxed" podcast, where he shares his extensive knowledge and insights on innovative and effective packaging design.

Adam Peek: Adam Peek is a packaging sustainability expert, TED speaker, and advocate for sustainable packaging practices. Currently involved with the United Nations on sustainability initiatives, Adam brings a wealth of knowledge and experience to discussions about eco-friendly packaging solutions and regulatory compliance.

In this episode of "Packaging Unboxed," Evelio Mattos and Adam Peek delve into the collaborative packaging effort between Coca-Cola and Oreo. They critically examine what works, what doesn’t, and how this collaboration can compete on the shelf. Evelio and Adam bring their extensive backgrounds in packaging design and sustainability to the conversation, providing a rich analysis of the visual and functional elements of the packaging.

Starting with their initial impressions, they discuss the missed opportunities in the visual design, such as the confusing use of colors and hidden iconic elements that fail to convey the collaboration’s essence. They explore how the black and red color scheme diverges from the brands' established color identities, potentially confusing consumers and impacting shelf visibility. The conversation also delves into practical considerations like packaging material choices, functionality, and sustainability, giving listeners critical insights into the complexities of designing effective collaborative packages.

• Brand Color Consistency is Crucial: Deviating from iconic brand colors (Coke red, Oreo blue) can confuse consumers and reduce shelf visibility.
• Functional Design Matters: The physical design of the packaging, including ease of opening and material choice, plays a significant role in consumer experience and product preservation.
• Simplify Visual Elements: Overcomplicating design with too many logos and icons can detract from brand recognition and consumer clarity.
• Use of Packaging Material: Aligning the packaging material with the product type (e.g., a classic Coke bottle instead of a can for better brand synergy) can enhance the consumer's experience and perception.
• Involving Target Demographics: Ensuring that packaging decisions are guided by insights from the intended consumer demographic can lead to more effective designs.
• "Oreo is blue. Great. Coke is red. Collab black. This didn't make any sense to me." - Evelio Mattos
• "I saw it. Cause of the way they have the. The cookie stacked. I was like, why do they have a. Oh, that's the cookie." - Adam Peek
• "Functional issues like the loudness of the package opening can detract from user experience, especially with snacks meant to be enjoyed quietly." - Adam Peek
• "Coca-Cola usually runs vertically, not horizontally on cans." - Evelio Mattos
• "The can packaging, I again, like, if this was supposed to be a limited edition, the front reminded me of, why is yours so much bigger than mine?" - Adam Peek

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The powerful storytelling & branding within commodities can destroy categories. Richard shares his thoughts on standout brands like Liquid Death and provides behind-the-scenes details on successful projects like Seabrook and Horlicks. This conversation dives deep into the nuances of maintaining brand identity and leveraging creativity to break through saturated markets.Richard emphasizes the importance of understanding business problems before jumping into creative solutions, a strategy that has guided Brandon Consultants in their work with established consumer goods brands. They discuss the significance of seamlessly blending emotional storytelling and clear communication in packaging design, illustrated through examples like the evolution of Seabrook's packaging and the transformation of Horlicks from sleep aid to relaxation beverage. Moreover, the episode touches on the trends in today's packaging industry, emphasizing the need for maintaining brand integrity while staying current in a rapidly evolving market.About the Guest:Richard Brandon Taylor is the co-founder of Brandon Consultants, a branding and design agency. With extensive experience in the Middle East and the UK through significant agencies such as WPP's Brand Union and Landor Associates, he has honed his expertise in growing iconic brands. Richard specializes in finding creative solutions for businesses in commoditized categories, combining a strategic approach with creative execution. His background in client service, strategy, and commercial understanding makes him a valuable leader in the branding industry.Key Takeaways:Branding in Commoditized Markets: Creativity is key to standing out in saturated markets, as illustrated by successful brands like Liquid Death and Seabrook.Emotional Storytelling: Packaging must convey a story that resonates with consumers emotionally, making products like Horlicks not just about sleep, but about relaxation and comfort.Client Insights: Understanding the client's business problems is essential to creating effective design solutions that drive growth and solve underlying issues.Trends in Packaging: The rise of bold, provocative packaging and the importance of balancing trends with long-term brand integrity.Category Disruption: Potential for innovation in traditionally dull categories, such as water, toilet tissue, and cleaning products, through unique storytelling and design.Notable Quotes:"I love challenger brands that do that… just use creativity and you might find a way.""You see the challenges that have been faced internally within the organization by looking at their packaging.""Brands need to have a heart, brands still have to have a truth to them that people buy into.""We've always looked at what's the business problem trying to solve, how can brand help that, and then how can creativity help brand.""It's really interesting, you can tap into the culture of a nation through a supermarket."Resources:Richard Taylor on LinkedIn: https://www.linkedin.com/in/richardbrandontaylor/Brandon Consultants: https://www.brandon-consultants.comEvelio on LinkedIn:https://www.linkedin.com/in/eveliomattos/Download your own free sustainable packaging guide:https://idpdirect.com/design-guides/Explore the dynamic world of branding and packaging with Richard Taylor in this episode. Don't miss out on these valuable insights, and stay tuned for more enlightening content from the podcast!

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In this lively packaging-focused episode from September 9, three leading voices in the field—Evelio Mattos, Cory Connors, and Adam Peek—share the latest trends and controversies in the world of packaging. Cory Connors, known for his "Sustainable Packaging Podcast," and Adam Peek from "People of Packaging Podcast," join Evelio Mattos, host of "Packaging Unboxed," to explore hot topics in the industry, including a lawsuit against Hershey's and Capri Sun's bold marketing moves.

The episode kicks off with some light-hearted banter before diving into the main stories. The discussion on Hershey's addresses a significant lawsuit about misleading packaging, where the trio debates the expectations versus reality in product presentation. They express concerns over what a ruling in favor of the plaintiff might imply for the broader packaging industry. Following that, the hosts turn their attention to Capri Sun, spotlighting Capri Sun's experiment with selling entire pallets directly to consumers and their controversial switch to plastic bottles from their iconic pouches. The hosts examine the marketing genius behind such moves and their implications for the brand and consumers.

• Lawsuit Against Hershey's: The hosts discuss the $5 million lawsuit against Hershey's for allegedly misleading packaging of Reese's Peanut Butter Cups during Halloween. They emphasize the importance of accurate product representation to avoid legal repercussions and maintain consumer trust.
• Capri Sun's Marketing Strategy: Capri Sun's decision to sell pallets of pouches and the introduction of plastic bottles spark a debate. The move is seen as a brilliant marketing strategy despite its potential environmental impact.
• Sustainable Packaging Innovations: Cory Connors talks about upcoming discussions at the London Packaging Week on maintaining high-end packaging while ensuring sustainability. Specific innovations include Bailey's paper bottles and Guinness' recyclable nitro injectors.
• Consumer Expectations and Packaging Design: The episode highlights the need for brands to consider consumer perceptions and potential legal vulnerabilities when designing packaging.
• Networking in Packaging: Adam Peek underscores the importance of leveraging social networks to solve industry challenges, citing his recent experiences with Western Michigan University and Green Blue.
• Cory Connors: "I think they aren't very accurate as to the description on the packaging. They're kind of more of a ghost-shaped blob of chocolate and peanut butter goodness."
• Adam Peek: "It would be insane for somebody to be like, I am suing Project Hive Pet Company because this did not contain any of these actual berries."
• Evelio Mattos: "If you're out there, if you're designing packaging and you're putting your product on there, consider stupid people. Right. You've got to design for the stupid."
• Cory Connors: "How can packaging be sustainable and still be desirable by our customers? That's exactly the kind of topic I enjoy."
• Adam Peek: "It's crazy how when you're unafraid to just ask questions, you can build a network so that you can get these questions answered really quickly."

Stay tuned for more insightful episodes featuring the latest trends, debates, and innovations in the packaging industry. Tune in next week to hear about Cory’s experiences at London Packaging Week and Adam’s presentation at Label Expo. Don't miss out on valuable insights that can help you stay ahead in the packaging world!

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Learn how to build a profitable career in design with Fred Hart.

Fred Hart is an experienced designer and brand strategist who recently transitioned into a new venture after building and leading the design agency, Interact Brands, for nine years. Under his leadership, Interact Brands grew from a 3-person team to a thriving 30-person agency known for its work in the Consumer Packaged Goods (CPG) space, collaborating with notable brands like Nestle and Dr. Squatch. Fred is recognized for his strategic approach to design and his ability to connect business challenges with creative solutions.

In this episode, Evelio Mattos is joined by Fred Hart, an industry veteran who recently stepped away from his successful design agency, Interact Brands. Fred shares his journey from moving to Boulder to join a small agency to growing it into a significant player in the CPG branding space. He highlights the importance of learning on the job, the challenges and rewards of scaling an agency, and the nuances of integrating sustainability into brand strategy. Fred also talks about his new endeavors and the insights he's gathered from years of experience in the design industry.

As Fred delves into the episode, he explains the dynamics of transitioning from student to professional, emphasizing the necessity of being "paid to learn." He discusses the critical moments that signal agency growth, the impact of COVID-19 on work culture, and the delicate balance of hiring for talent while managing workload. Fred offers practical advice on entering and thriving in the design industry, focusing on the need for strategic thinking and understanding the multifaceted nature of brand building.

• Building a Design Career: Fred Hart highlights the journey from learning on the job to becoming a proficient performer in the industry.
• Scaling an Agency: Key insights into growing a small design team into a 30-person agency, including the importance of hiring and embracing remote work.
• Strategic Brand Building: Fred discusses the role of strategic thinking in creating successful brands and navigating challenges like sustainability.
• Consumer-Centric Design: The need to understand consumer priorities and how to position brands effectively to meet their desires and needs.
• Industry Trends: Fred shares his thoughts on the future of design, the rise of freelance contractors, and the potential shift away from traditional agency models.
• "There are times in your career where you're paid to learn, and then there are other times where you're paid because you can perform."
• "If you're great at it, you will be paid."
• "We hire for character because everyone's going to learn skills on the job."
• "The more stable a business is or the more that it's found a product market fit, the more I love to work with them to help accelerate that growth."
• "The better you are at working with others, the more likely you are to succeed in your career long term."
• Fred Hart's Website: fredhart.com

Tune into this insightful episode to gain in-depth knowledge about building a successful design career, scaling an agency, and the evolving landscape of the design industry. Stay tuned for more enlightening content from our podcast series!

Episode Summary:Key Takeaways:Notable Quotes:Resources:

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We're handing the reins to recent graduate Grace Lee, she's interviewing me to find out the answers to the questions every graduate is asking today. How to get hired, how to get noticed, can I even find a job today?

Need help with your packaging?https://www.linkedin.com/in/eveliomattos/We get into it all. So if you've just graduated, are having a hard time finding a job, sit down, listen up, and let's get to it.Evelio Mattos is an established voice in the packaging design industry with an extensive background, having worked with high-profile brands like Lady Gaga, Barney's New York, Tesla, and Google. His expertise spans across various sectors including fashion, tech, and retail, emphasizing sustainability in packaging. Evelio's rich experience and innovative approach make him a significant figure in the packaging world.Grace Lee is a recent graduate from the prestigious Pratt Institute's Packaging Identities and Systems Design Graduate Program in Brooklyn. With a passion for creative and sustainable design, Grace represents a new wave of designers poised to make impactful contributions to the industry.Episode Summary:In this insightful episode of Packaging Unboxed, host Grace Lee delves into the packaging design industry with the knowledgeable and seasoned Evelio Mattos. Grace, representing the fresh cohort of design graduates, brings forth pressing questions about the industry's dynamics, particularly concerning sustainability, innovation, and the integration of new technology such as AI. Evelio's extensive background and hands-on experience provide rich, practical insights that are invaluable for new designers entering the field.The conversation navigates through key projects and experiences that have shaped Evelio's career, including his initial foray into packaging design and notable collaborations with brands like Lady Gaga and Tesla. Through this episode, listeners gain an understanding of the evolution of packaging design and the critical role it plays in branding and consumer decision-making. Evelio emphasizes the importance of being client-facing and understanding different facets of the industry from procurement to distribution, underscoring the intrinsic relationship between design and business profitability.Key Takeaways:Client Interaction is Crucial: Being client-facing and understanding the nuances of finance, procurement, and distribution can significantly enhance a designer’s value.Importance of AI: Embrace AI as a tool to speed up concept iterations and improve the efficiency of the design workflow.Build a Strong Social Presence: Utilize LinkedIn and other social media platforms to showcase your work and build a professional network.Understanding Sustainability: Ensure your design solutions align with a brand's sustainability goals, recognizing that trade-offs are often necessary.Start Small to Climb Big: Entry-level positions, even those seen as mundane, provide foundational knowledge and opportunities for growth in the design industry.Notable Quotes:"Design is sales. And I think a lot of times designers are like, I'm not a salesperson, I'm a graphic designer, I'm a packaging designer, but your idea is not going to get made if you don't sell it.""You have to get the reps in. You've got to get the reps in for creating these terrible designs. You've got to get the reps in for expanding creative from one size to another size.""Today, people will decide whether they want to hire you or not based on your social. So even before you apply, what's your social tell, you know, what's that say about you?""The idea of, I graduate now, I want to go work at Pentagram or Landor… you can just work for yourself and just grow your own business from day one.""LinkedIn is the key place. Anything that you have in your portfolio, tying it back to a brand or anybody that you're trying to target, then being able to tag them is what's going to give you the most visibility."

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About the Guest(s):

Miguel Arevalo: Miguel Arevalo is a prominent figure in the packaging industry, currently working with Google's packaging team. He has made significant contributions to sustainable packaging solutions and is an advocate for plastic-free packaging. Miguel's work focuses on creating eco-friendly packaging designs that enhance the consumer experience while meeting environmental goals. He has shared his expertise at various industry events and is known for fostering innovation in sustainable materials and processes.

In this episode of Packaging Today, Evelio Mattos, Adam Peek, and Cory Connors host a compelling discussion with Miguel Arevalo from Google's packaging team. As they dive into the world of sustainable packaging, the hosts explore Google's transition to plastic-free packaging, emphasizing eco-friendly practices and innovations. Miguel shares insights on the collaborative efforts that led to this achievement and the importance of making sustainable choices in packaging.

Throughout the episode, core themes such as sustainable packaging solutions, the role of Google Maps and its plastic-free packaging, and the challenges and triumphs of transitioning to eco-friendly materials are discussed. Miguel highlights the importance of creating a memorable unboxing experience while ensuring packaging is easily recyclable. He also discusses how Google leveraged partnerships and technological advancements to achieve their goals. The conversation touches on the broader implications of sustainable packaging for other brands and industries.

• Google's transition to plastic-free packaging involved a collaborative effort and innovative solutions.
• The new packaging focuses on creating a memorable unboxing experience with textures and sounds that emphasize recyclability.
• Google has made their plastic-free packaging guide available for other brands to use, promoting widespread sustainability.
• Advanced sorting technologies and improved materials are crucial for enhancing recyclability and reducing contamination in recycling streams.
• Sustainable packaging requires continuous innovation and collaboration within the industry to achieve progress, not just perfection.
• "Our team does an amazing job to make that work. It takes a village and we have an amazing team." – Miguel Arevalo
• "Consumer convenience is key. Our main goal was to have packaging that can easily be recycled by anyone, anywhere." – Miguel Arevalo
• "We believe that we all are in this boat together. It's about what everyone can be able to do, not just Google." – Miguel Arevalo
• "We aim for progress, not perfection, in our sustainable packaging journey." – Miguel Arevalo
• Google Blog: Plastic-Free Packaging Guide
• Western Michigan University Recycling Testing Center
• Miguel Arevalo on LinkedIn

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Episode 190 with James Victore, drops the career advice you need to hear right now.James Victore is a renowned graphic designer, artist, and motivational speaker known for his unapologetically bold and unconventional design work. Author of books such as "Feck Perfuction", James has been featured in museums worldwide including MoMA, and has received numerous accolades throughout his career. Now residing in Texas, James focuses on educating and inspiring creatives through workshops, coaching, and his online presence. He is the force behind the website "Your Work is a Gift" where he offers guidance to those seeking to deepen their creative practice.Get coached by none other than James Victore:https://www.yourworkisagift.comWatch James' channel on YouTube:https://www.youtube.com/@UCNeCzet_WoNEaysTCgZSdkQ Episode Summary:Join us in this enlightening episode as we delve into the mind of James Victore, a trailblazing designer and artist whose influence and work have shaped the world of creative design. With your host, Evelio Mattos, James reflects on the evolution of design education, the importance of creativity, and the journey from being a creator to becoming an impactful mentor.In a candid and engaging conversation, James discusses the challenges facing today’s young designers, the role of social media, and the concept of sustaining creativity amidst life's demands. He emphasizes the importance of maintaining authenticity and curiosity in one's work and sheds light on the significant transitions within the industry, mentioning renowned figures like David Carson and others. Other key topics include the transformation in learning models, the impacts of AI, and James’ personal journey from winning prestigious awards to focusing on his true calling as an educator and motivator.Key Takeaways:On Creativity and Play: Maintaining a sense of play and curiosity is crucial for sustainably creative and meaningful design work.Industry Changes: James explores the evolution of the design industry, discussing how specialization and the rise of AI are redefining traditional models, including the potential decline of large design agencies.Authenticity and Confidence: True confidence stems from authenticity; embracing one’s unique identity can lead to a more fulfilling and impactful career.Designer to Mentor: Transitioning from being a practicing designer to becoming an educator and coach has allowed James to empower others, highlighting the importance of asking for what you want.Educational Evolution: The traditional university model is increasingly outdated with new, more dynamic and tailored approaches to learning emerging in its place.Notable Quotes:"I love setting students on fire, I want to get them before they get all these preconceived notions." – James Victore"The things that made you weird as a kid make you great today." – James Victore"Tell them who you are. Don't let people guess." – James Victore"I'm not in the art industry or design industry; I'm in the James Victore industry." – James Victore"I'm the party. It comes with me." – James VictoreResources:James Victore InstagramYour Work is a Gift"Feck Perfuction" by James VictoreFor more profound insights and detailed discussion, be sure to listen to the full episode. Stay tuned for more enlightening conversations with industry leaders.

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If you want to learn how to design packaging or build a one man agency, Chris Wilson the sole designer behind Stckmn, a multidisciplinary design studio based in Glasgow, Scotland will explain it all. The one man agency winning all the awards StckMn:https://www.stckmn.comWith a background in industrial design and extensive experience in various facets of branding, packaging, and graphic design, Chris has crafted a diverse range of projects that have garnered significant recognition. Known for his innovative approach and hands-on execution, Chris has successfully navigated the design world, creating standout works for clients from startups to large brands.Episode Summary:In this enlightening episode, Evelio Mattos sits down with Chris Wilson, the creative force behind Stckmn, a one-man design studio based in Glasgow, Scotland. Chris shares his journey from studying industrial design to becoming a multifaceted designer, blending disciplines like branding, packaging, and graphic design. He delves into the transitions that led him to establish Stckmn and the challenges and triumphs of managing a solo design studio.Chris Wilson discusses the intricacies of working on bespoke design projects, particularly in the realm of packaging design for luxury products. He highlights his approach to conceptualizing and executing award-winning designs, such as "The Only Drop" whiskey packaging, and the importance of storytelling in creating impactful designs. Throughout the conversation, Chris emphasizes the importance of continuous learning, the value of networking, and balancing work with personal well-being.Key Takeaways:Multidisciplinary Approach: Chris's journey from industrial to graphic design showcases the importance of versatility in the creative industry.Solo Studio Dynamics: Insights into managing a one-man design studio, balancing client demands, and maintaining high-quality work.Packaging Design Excellence: Detailed exploration of the conceptualization and execution of "The Only Drop" whiskey packaging.Importance of Storytelling: The role of narrative and brand heritage in creating compelling and memorable designs.Work-Life Balance: Chris shares his personal experiences on managing workload and maintaining mental and physical health.Notable Quotes:"I kind of jokingly describe myself as a polyamorous designer because I love all things creative, and I'm not tied to a single discipline.""It feels like a backstep to a point, but I knew that if I was able to do it and get out there and sustain it for a couple of years, I thought, right, if I can do it, we'll see what happens.""One of the things that clients really connect with is the idea that you're there from start to finish. It's you. Every part of the project, it's you.""There's a lot of work out there. There's always going to be another job. The work is important, but giving yourself a break is more important.""Copywriting is so critical. You can work with what you have, and you can do an option b, and you can put a little bit of personality that makes sense for the brand into it."

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Fernando Arendar, founder of Nitid Studio, specializes in science-based packaging design. He uses studies and research to understand the psychological and sensory factors that influence consumer behavior. In his LinkedIn posts, he presents side-by-side images and asks viewers to choose based on how they feel. The choices often reveal the impact of design elements like patterns, fonts, and shapes on perception. For example, round shapes are associated with sweetness, while angular shapes can be seen as dangerous. Designers should consider the desired perception of a product and understand their target audience to create effective packaging. The conversation explores the importance of clear and effective packaging design. It emphasizes the need to prioritize key attributes and convey them in a way that is easy for consumers to understand. The discussion touches on the use of color to communicate flavors and the challenges of designing for different cultural associations. It also highlights common packaging design mistakes, such as including too much information and trying to be trendy or original. The conversation concludes with a discussion on the role of awards in the industry and the importance of designing packaging that sells products.

Takeaways

• Science-based design in packaging considers the psychological and sensory factors that influence consumer behavior.
• Design elements like patterns, fonts, and shapes can impact perception and influence consumer choices.
• Round shapes are often associated with sweetness, while angular shapes can be seen as dangerous.
• Designers should consider the desired perception of a product and understand their target audience to create effective packaging. Prioritize key attributes and convey them clearly in packaging design.
• Consider cultural associations and color symbolism when choosing colors for packaging.
• Avoid common packaging design mistakes, such as including too much information and trying to be trendy or original.
• Design packaging that sells products, rather than focusing solely on winning awards.

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In this insightful episode, we delve into the journey from designer to creative director, offering invaluable advice and strategies for those eager to climb the creative ladder. Join us as industry veterans share their personal experiences, discussing the challenges and triumphs they faced along the way. Learn how to build a standout personal brand, navigate client relationships, and infuse your work with authenticity and humor. Whether you're a young designer just starting out or a seasoned professional looking to take the next step, this episode is packed with actionable tips and inspiring stories to help you elevate your career and make a lasting impact in the creative industry. Don't miss out on this opportunity to gain the insights you need to become a successful creative director!

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Get help with your packaging: / eveliomattos Jesse Goldman is a proficient motion designer known for his innovative work in integrating motion graphics with traditional design principles. Jesse has contributed to numerous high-profile projects and is celebrated for his creative storytelling capabilities. He is active on Instagram, where he shares insights into his design process and engages with a vibrant community of fellow designers and enthusiasts.Follow Jesse Here: / contdinthecomments Learn about Jesse's work here:https://www.jessegoldman.workEpisode Summary:In this episode of "Packaging Unboxed" with Evelio Mattos, the discussion dives into the complexities of packaging design and consumer behavior as influenced by visually striking product packaging. Evelio and Jesse Goldman explore the vast yet intricate world of consumer packaged goods, as presented through the lens of Snackshots’ popular newsletter, which showcases the latest trends in CPG and food packaging.The episode emphasizes the importance and impact of packaging design on consumer choices, touching on the concept of 'decision fatigue' caused by the overwhelming array of visually stunning products on the shelf. By examining various products and their packaging, Jesse and Evelio discuss the balance between aesthetics and practicality, the role of branding in consumer trust, and how the saturation of creative designs may eventually influence shopping behaviors. The conversation also delves into the potential mistrust towards highly designed products and the cultural implications of design-heavy consumer goods.Key Takeaways:The overabundance of eye-catching packaging designs can lead to decision fatigue among consumers.The role of branding extends beyond the product, embedding into lifestyle and ethical choices which may weigh heavily on consumer decisions.Well-designed packaging can at times create skepticism about the product's authenticity and quality.Established brands like Kellogg's provide a sense of reliability and trust, easily recognized amidst the crowded shelves.The effectiveness of packaging lies in creating an instant connection with the consumer, much like how videos must capture attention within the first few seconds.Notable Quotes:"Each individually here is, like, cool. Great colors, fun illustration, really interesting ways of, like, taking retro, making it new." - Jesse Goldman"Do I really need butter to reflect my values?" - Jesse Goldman"I think it, I think it depends on the product too." - Jesse Goldman"Not everything is going to be chill vibes and sex. Maybe it's just butter." - Evelio Mattos"There's been very few candies that have. That. Us older men, we'll take what we can get." - Jesse GoldmanResources:Jesse Goldman on Instagram: @jessegoldmanSnaxshots Newsletter on CPG and Food Packaging: Follow Snaxshots on Substack for updates and insights: https://www.snaxshot.comEvelio Mattos on Packaging Design: Check out previous episodes of "Packaging Unboxed" for more in-depth discussions on packaging design and trends.IDP Direct: https://www.idpdirect.com - Download design guides, sustainability guides, and recyclable icon guides for packaging design.Stay tuned for more enlightening conversations on "Packaging Unboxed," where we continue to explore the intersection of design, creativity, and consumer behavior. Listen to the full episode and subscribe to keep up with the latest insights and trends in packaging design.

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About the Guest(s):

Cameron Worth: Cameron Worth is a leading figure in the Internet of Things (IoT) industry and the founder of the first IoT agency, SharpEnd. With over a decade of experience, Cameron has been a pioneer in championing IoT innovations for global brands. His agency, SharpEnd, specializes in connecting brands to consumers through IoT-enabled packaging and products. Recently, SharpEnd received significant investment from Fedrigoni Bain Capital, ensuring the continued growth and influence of Cameron's innovative endeavors in the IoT landscape.

In this engaging episode, host Cameron Worth delves into the fascinating world of IoT and its application in connected packaging. Cameron shares his journey from starting the first IoT agency to pioneering data-driven consumer engagement through smart packaging solutions. The episode provides a deep dive into how IoT can transform traditional packaging into interactive experiences, offering unique insights into the integration of technology in the packaging industry.

The discussion covers practical applications of connected packaging, such as creating emotional engagements and tracking consumer interactions with products. Cameron discusses various use cases, from enhancing consumer loyalty to improving sustainability practices through smart packaging. He highlights how IoT can be a powerful tool for brands to gain deep insights into consumer behavior, improve supply chain transparency, and offer personalized experiences. The episode is a comprehensive guide for brands and creatives looking to innovate through connected packaging and smart solutions.

• IoT and Consumer Engagement: IoT transforms packaging from a static medium to an interactive experience, enhancing consumer engagement and providing invaluable data insights.
• Versatile Applications: Connected packaging can be used for loyalty programs, personalized experiences, anti-counterfeiting measures, and improving product traceability.
• Technology Integration: Understanding the different technologies like QR codes, NFC, and AR, and their respective costs and applications is crucial for leveraging IoT in packaging.
• Sustainability Focus: Smart packaging can support sustainability goals by improving traceability, providing recycling information, and enabling resale opportunities.
• Industry Collaboration: Partnerships, like the recent investment from Fedrigoni Bain Capital in SharpEnd, enhance capabilities and expand the reach of IoT innovations.
• "If you look to the future and say, okay, QR codes are around… Imagine if you could put those technologies into your products to make those products interactive."
• "NFC is great for authentication and a kind of a higher-end consumer experience…because it's discreet. You can't see it, but you do need to make awareness of the fact that the product is NFC-enabled and where the tag is."
• "If someone's taken their phone out, engaged with your product, been given a decent experience, and just been asked for an email address, they're probably going to give it to you because they probably are."
• "There is no brand that can't make the experience of their brand better than without connected packaging."
• "Our vision is that in the next couple of years, these will be mainstream technologies that won't require specialist partners and can be just business as usual techniques for building brands through products."
• SharpEnd: sharpend.com
• Fedrigoni: fedrigoni.com

Join us for a full episode to explore the exciting intersections of IoT and packaging, and stay tuned for more insightful content on how technology is revolutionizing consumer engagement and brand building.

Episode Summary:Key Takeaways:Notable Quotes:Resources:

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Get help with your packaging:https://www.linkedin.com/in/eveliomattos/

If you're going to learn how to design packaging, you need to know the laws that will govern your material decisions around the world.In this episode Paul Kearns and Evelio Mattos explain how EPR, extended producer responsibility laws will impact your brand's packaging decisions and what you need to do today to avoid upcoming fines.

Connect with Paul Kearns on LinkedIn:https://www.linkedin.com/in/paulkearns82/And learn more about Anthesis:https://www.anthesisgroup.com

Paul Kearns is a key figure at Anthesis, where he lends his expertise on extended producer responsibility (EPR) and sustainability. With years of experience and a deep understanding of eprhemenite, Paul provides valuable insights to companies looking to navigate the complexities of EPR laws across different regions. His work helps brands become more environmentally responsible while aligning with global and local regulations.

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Episode Summary:

In this episode, host Evelio Mattos welcomes Paul Kearns from Anthesis to delve deep into the subject of extended producer responsibility (EPR).

As EPR laws gain momentum both in Europe and the United States, Paul explains what EPR is, why it matters, and how businesses can navigate these regulations effectively. Bringing clarity to a complex topic, Paul shares practical advice on how brands can adapt to comply with EPR laws and benefit from these changes.

Extended producer responsibility (EPR) is a policy approach aimed at reducing the overall environmental impact of product packaging. Paul discusses the historical context of EPR, its implementation in Europe, and how the U.S. is catching up with states like California, Colorado, and Oregon leading the way.

He emphasizes that EPR is designed to shift the burden of waste management from taxpayers to producers, who would then be incentivized to choose recyclable and sustainable packaging materials. This conversation also covers the vital role of Producer Responsibility Organizations (PROs) in managing the collection, sorting, and recycling of these materials.

Key Takeaways:

Understanding EPR: Extended Producer Responsibility aims to shift waste management costs from taxpayers to producers, encouraging the use of sustainable packaging.

Definition of a Producer: Generally, the producer is the brand that first markets the product rather than the packaging manufacturer.

Ecomodulation: Brands are incentivized through ecomodulation to use recyclable materials, lowering their EPR fees.

Global and Regional Regulations: Differences and similarities in EPR regulations across various states in the U.S. and Europe, and the implications for businesses.

Practical Steps for Compliance: Importance of registering with PROs like Circular Action Alliance for compliance, especially for businesses operating in multiple states.

Stay tuned for more insightful content and expert interviews as we continue to explore significant industry trends and regulatory changes affecting businesses today. Listen to the full episode for an in-depth understanding of EPR and how it impacts your business.

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About the Guest(s):Tim Silman

Tim Silman is the Program Director at Lonely Whale, a renowned organization dedicated to preventing ocean plastic pollution. Co-founded by actor Adrian Grenier in 2015, Lonely Whale leverages storytelling, modern marketing techniques, and collaborative partnerships to tackle ocean plastic pollution. Tim, based in Charlottesville, Virginia, leads innovative projects and campaigns focused on sustainable solutions, such as the Plastic Innovation Prize.

Join Evelio Mattos in an insightful conversation with Tim Silman, Program Director at Lonely Whale. This episode dives deep into the issues of ocean plastic pollution, highlighting innovative initiatives and sustainable practices. Tim shares his journey, the mission of Lonely Whale, and how radical collaboration and modern marketing are creating new pathways toward a plastic-free ocean.

Lonely Whale focuses on reducing ocean plastic, with campaigns like "Stop Sucking" and initiatives like Nextway Plastics and the Ocean Heroes program. Tim discusses the impact of thin film plastics, innovative solutions using seaweed-derived materials, and the importance of biodegradable plastics. Brands are encouraged to integrate these new materials into their supply chains, with complex challenges of scaling these solutions being addressed through collaborative efforts.

• Urgency of Ocean Plastic Pollution: An estimated 11 million metric tons of plastic enter the oceans yearly, expected to triple by 2040.
• Lonely Whale's Strategic Approach: The organization uses storytelling, campaigns, and collaborations to drive change and innovate solutions for ocean plastics.
• Innovative Alternatives: The Plastic Innovation Prize highlights seaweed-based biodegradable alternatives to thin film plastic, showcasing winners such as Sway, Zero Circle, and Notpla.
• Role of Designers and Brands: Designers and brands play a crucial role in sustainability by integrating innovative materials and setting realistic yet ambitious goals.
• Future Steps: Loneliness is focused on educating and expanding their initiatives while seeking new problematic materials to tackle in the fight against plastic pollution.
• "Our center has really been around leveraging storytelling and modern marketing techniques and radical collaboration with brands and other partners to change the trajectory of ocean plastic pollution." — Tim Silman
• "It's a humongous problem. People may be familiar with the Pacific garbage patch, with the impact on marine life now emerging more on human health and climate." — Tim Silman
• "Biodegradable doesn't actually mean anything. It's kind of industry greenwashing, unfortunately. Biologically degradable is a term we use to demarcate that." — Tim Silman
• "Think about the consumer and their behavior, and how they interact with your product, to better incorporate sustainable design at the upfront." — Tim Silman
• "Brands have to consider their storytelling, setting realistic targets and, if necessary, adjusting goals while maintaining transparency and authenticity with their customers." — Tim Silman
• Lonely Whale: lonelywale.org
• Unwrap the Future: unwrapthefuture.org
• Instagram: @lonelywhale
• Podcast: 52 Hz Podcast on Spotify

For more captivating conversations and sustainability insights, listen to the full episode and stay tuned for more episodes from our series.

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Get help creating your sustainable packaging: https://www.linkedin.com/in/eveliomat...About the Guest(s):Tim Silman is the Program Director at Lonely Whale, a renowned organization dedicated to preventing ocean plastic pollution. Co-founded by actor Adrian Grenier in 2015, Lonely Whale leverages storytelling, modern marketing techniques, and collaborative partnerships to tackle ocean plastic pollution. Tim, based in Charlottesville, Virginia, leads innovative projects and campaigns focused on sustainable solutions, such as the Plastic Innovation Prize.**Support the show sponsors:Download the how to design sustainable packaging guide:https://idpdirect.com/design_guides/Learn how to manage your packaging specifications:https://specright.comLearn more about dissolvable packaging materials:https://smartsolve.comEpisode Summary:Join Evelio Mattos in an insightful conversation with Tim Silman, Program Director at Lonely Whale. This episode dives deep into the issues of ocean plastic pollution, highlighting innovative initiatives and sustainable practices. Tim shares his journey, the mission of Lonely Whale, and how radical collaboration and modern marketing are creating new pathways toward a plastic-free ocean.Lonely Whale focuses on reducing ocean plastic, with campaigns like "Stop Sucking" and initiatives like Nextway Plastics and the Ocean Heroes program. Tim discusses the impact of thin film plastics, innovative solutions using seaweed-derived materials, and the importance of biodegradable plastics. Brands are encouraged to integrate these new materials into their supply chains, with complex challenges of scaling these solutions being addressed through collaborative efforts.Key Takeaways:Urgency of Ocean Plastic Pollution: An estimated 11 million metric tons of plastic enter the oceans yearly, expected to triple by 2040.Lonely Whale's Strategic Approach: The organization uses storytelling, campaigns, and collaborations to drive change and innovate solutions for ocean plastics.Innovative Alternatives: The Plastic Innovation Prize highlights seaweed-based biodegradable alternatives to thin film plastic, showcasing winners such as Sway, Zero Circle, and Notpla.Role of Designers and Brands: Designers and brands play a crucial role in sustainability by integrating innovative materials and setting realistic yet ambitious goals.Future Steps: Loneliness is focused on educating and expanding their initiatives while seeking new problematic materials to tackle in the fight against plastic pollution.Notable Quotes:"Our center has really been around leveraging storytelling and modern marketing techniques and radical collaboration with brands and other partners to change the trajectory of ocean plastic pollution." — Tim Silman"It's a humongous problem. People may be familiar with the Pacific garbage patch, with the impact on marine life now emerging more on human health and climate." — Tim Silman"Biodegradable doesn't actually mean anything. It's kind of industry greenwashing, unfortunately. Biologically degradable is a term we use to demarcate that." — Tim Silman"Think about the consumer and their behavior, and how they interact with your product, to better incorporate sustainable design at the upfront." — Tim Silman"Brands have to consider their storytelling, setting realistic targets and, if necessary, adjusting goals while maintaining transparency and authenticity with their customers." — Tim SilmanResources:Lonely Whale: lonelywhale.orgUnwrap the Future: unwrapthefuture.orgInstagram: @lonelywhalePodcast: 52 Hz Podcast on SpotifyFor more captivating conversations and sustainability insights, listen to the full episode and stay tuned for more episodes from our series.

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Get help with your packaging from Evelio:https://www.linkedin.com/in/eveliomattos/About the Guest(s):Simon Forster is the versatile founder and Creative Director at Robot Food, an award-winning branding and packaging design agency. With a keen interest in launching disruptive brands, Simon has successfully led numerous projects, both for clients and his own ventures. His deep understanding of retail strategy, consumer behavior, and creative branding makes him a notable expert in the field. Connect with Simon: https:www.robot-food.comEvelio Mattos is a seasoned designer and creative director known for his thought leadership in packaging design and branding. He frequently engages with industry experts to discuss challenges and trends in the design world through his podcast.Support our sponsors:Order packaging directly from the factory:www.IDPdirect.comManage your packaging specifications:www.specright.comThe paper that dissolves in water for packaging:www.smartsolve.comEpisode Summary:In this engaging episode, Evelio Mattos converses with Simon Forster, the Creative Director of Robot Food. The discussion dives into the essence of what makes a brand disruptive, focusing on branding and packaging strategies that set brands apart from their competitors.

Simon shares valuable lessons from his own entrepreneurial journey, including the initial missteps and eventual pivot that led to the success of his skincare brand, Stories and Ink. Their conversation not only covers the practicalities of launching a brand but also delves into emotional branding and the power of resonating deeply with the target audience.

Simon draws from his extensive experience to highlight the intricacies of truly understanding one's consumer base and the importance of building a strong community around a brand. He emphasizes that disruption is not just about being loud and brash, but about cutting through the noise with authenticity and relevance. They also discuss the significance of tone of voice, copywriting, and creative flexibility in branding. Through real-life examples such as the Brooklyn Brewery rebrand, Simon illustrates how subtle yet strategic design changes can make a monumental impact in a crowded marketplace.Key Takeaways:Importance of Community: Building a brand starts with understanding and nurturing a community around it.

Subtle Disruption: Effective branding isn’t always about being the loudest; sometimes, the most subtle changes can create significant disruption.

Copywriting Matters: Quality copywriting is often undervalued but is crucial for a brand’s voice and resonance.

Learning from Mistakes: Early entrepreneurial missteps provide invaluable learning opportunities that shape future success.

Emotional Branding: Brands that tap into consumer emotions and values establish stronger loyalties.

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Amazon gets rid of their plastic air pillows and shifts to paper void fill packaging. Is paper actually better than plastic?How companies making paper out of seaweed may be damaging the ocean floor in the race to replace fossil fuel plastic. How New York defeat the latest plastic packaging bill and set the state back in its path to a sustainable future.Get the latest in packaging industry news, stripped from the headlines with the industry's PVU (Packaging Victim's Unit) dun-dun.Join Evelio, Cory, and Adam every week for a live discussion, terrible jokes, and a community environment to kick off your week.Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/66735240...

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Need packaging, talk to Evelio:https://www.linkedin.com/in/eveliomattos/Wanna work with Robot-Food?https://www.robot-food.comSimon Forster is the founder of Robot Food, a design and branding agency known for its disruptive and innovative approach. With a background in art and a history rooted in punk and skate culture, Simon has cultivated a reputation for questioning the status quo and pushing creative boundaries. His journey began with running a surfskate brand funded by Joey Ramone, marking the beginning of his love affair with branding. Today, Simon and his team at Robot Food are dedicated to creating impactful and standout strategies for their clients.Support our sponsors:Factory Direct Packaging Manufacturing:https://www.idpdirect.comManage your packaging specifications:https://www.specright.comSustainable packaging that dissolves in water:https://www.smartsolve.comEpisode Summary:In this thought-provoking episode, Simon Forster of Robot Food sits down with Evelio Mattos to discuss the controversial subject of design awards. Simon shares his critical views on the relevance and necessity of such accolades in the industry, outlining how awards can sometimes compromise the integrity of the work and may not ultimately benefit design agencies. The conversation touches on the cost implications and the often-overlooked downside of getting trapped in a cycle of constantly chasing awards. Simon's punk-rock ethos and commitment to authentic, disruptive design shine throughout the discussion, challenging the conventional wisdom around what it means to be successful in the design world.Simon highlights the hefty financial burden of entering design awards and questions their true value to clients. He explains that his agency's growth and reputation have been built on delivering results rather than chasing recognition through awards. Simon emphasizes that clients prioritize results such as increased sales and brand impact over industry accolades. With a background that includes leading a skate brand funded by Joey Ramone, Simon blends his punk roots with his professional journey to foster a unique and rebellious approach at Robot Food, encouraging brands to stand out rather than conform.Key Takeaways:The Cost of Awards: Design awards come with significant entry fees and additional costs if you win, which can be a heavy burden for startups.Client Priorities: Clients are more interested in tangible business results rather than whether an agency has won awards.Disruptive Design: Success in design comes from questioning the norm and creating emotionally and visually disruptive work.Agency Culture: A rebellious, questioning attitude within an agency can foster innovation and lead to standout work.Alternative Recognition: Rather than seeking awards, Simon advocates for cutting through the noise by delivering exceptional client outcomes.Dive into the full episode to explore these insights and more, as Simon Forster shares his candid perspectives on the design industry, the true value of awards, and the importance of staying disruptive. Stay tuned for more enlightening content from our podcast series!Leave a review:https://www.packagingunboxd.com

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Discuss your packaging with Evelio Mattos

Tom Jackson is the co-founder of Honest Ocean, a company focused on managing the supply chains of recycled plastics from source to manufacturing. Based in Indonesia, Tom works closely with local communities and recycling centers to collect and process ocean-bound plastics, aiming to transform waste into valuable materials for various industries.

In this enlightening episode, Evelio Mattos sits down with Tom Jackson, co-founder of Honest Ocean, to discuss the harsh realities of plastic pollution in Indonesia and its devastating impact on the environment and local communities. Tom shares his journey from working on private superyachts to founding a company dedicated to recycling and repurposing ocean-bound plastic, offering insight into the complexities and challenges of the recycling process.

Throughout the conversation, Tom explains how Honest Ocean collaborates with local coastal communities to collect plastics, which are then processed and sold to brands committed to sustainability. He touches on the dire state of Indonesian beaches, clogged with waste, and highlights the importance of creating a circular economy. The episode delves into the technical aspects of processing different types of plastics and the efforts to find innovative solutions for unrecyclable waste. Tom also discusses the crucial role of technology and the need for significant investment to effectively tackle plastic pollution on a global scale.

• Plastic Pollution Crisis: Indonesia’s beaches are inundated with plastic waste, significantly affecting local communities and the environment.
• Community Collaboration: Honest Ocean empowers local communities by employing them in the collection and processing of ocean-bound plastics.
• Comprehensive Recycling: The company processes a variety of plastics, including PET, PP, and HDPE, and is working on solutions for unrecyclable waste.
• Impactful Partnerships: Brands can significantly contribute to environmental sustainability by sourcing recycled plastics from Honest Ocean, creating positive social and economic effects.
• Innovative Solutions Needed: There is a pressing need for advanced technology and investment to manage and repurpose waste efficiently.
• "Now you change it from fish to plastic and try to pay them, if not more than what they were getting it for before." - Tom Jackson
• "The first seven to eight foot of the beach is plastic mixed in with that seaweed." - Tom Jackson
• "United States, UK, Germany, we're all still exporting waste to countries like Indonesia." - Tom Jackson
• "Changing lives through plastic collection, it's not just plastic recycling." - Tom Jackson
• "We're not at that scale. You know, we do a couple of hundred tons a month, and that really takes up all of our time." - Tom Jackson
• Tom Jackson on LinkedIn

Delve into the full episode to uncover the fascinating journey of turning ocean-bound plastic waste into valuable resources and the significant strides Honest Ocean is making towards a sustainable future. Stay tuned for more insightful episodes from our podcast/web series.

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Get help with your next packaging design project from Evelio directly. DM him on LInkedIn here:https://www.linkedin.com/in/eveliomattos/Support our sponsors:Order packaging manufactured factory-direct from IDPdirect.comManage your packaging specifications globally with Specright.comLearn more about dissolvable papers from Smartsolve.comAbout the Guest(s):Alex Abbott: Alex Abbott is the Director of Sales and Business Development at Smartsolve.com , a company renowned for its innovative water-soluble packaging solutions. With a rich background in rigid plastics, Alex brings a wealth of experience in packaging and sustainability. His expertise spans across sales strategy, product development, and fostering industry partnerships, making him a pivotal figure in steering Smartsolve’s mission towards more sustainable packaging solutions.Episode Summary:In this engaging episode, host Evelio Mattos sits down with Alex Abbott from Smartsolve to delve into the fascinating world of water-soluble packaging. They explore how Smartsolve's innovative materials, derived from FSC-certified wood and paper, can revolutionize the packaging industry by offering sustainable, compostable, and recyclable options. The conversation touches on the diverse applications of these materials, from personal care products to food packaging, aiming to eliminate traditional single-use plastics and enhance end-of-life outcomes for packaging.Throughout the episode, Alex explains the science behind Smartsolve's dissolvable packaging and its implications for sustainability and circularity. The discussion ranges from the technical aspects of implementing these materials in existing manufacturing processes to the potential markets and products where Smartsolve's technology can make a significant impact. Key topics include the environmental benefits of water-soluble packaging, the versatility of Smartsolve's materials, and the exciting developments on the horizon for both the company and the broader packaging industry.Key Takeaways:Water-Soluble Technology: Smartsolve's innovative packaging solution dissolves upon contact with steady water, providing an eco-friendly alternative to traditional plastic packaging.Versatility in Applications: The material can be used for a variety of products, including personal care items, food packaging, laundry applications, and more.End-of-Life Solutions: Smartsolve prioritizes end-of-life solutions, with their materials being flushable and comparable to toilet paper in terms of degradability, ensuring minimal environmental impact.Enhanced Recycling: The company has achieved APR certification, making their dissolvable labels compatible with current recycling systems without contaminating the waste stream.Design and Consumer Experience: The technology opens up new possibilities for creative design and delightful consumer experiences, especially in applications like meal bars, stick packs, and single-use sachets.Resources:Smartsolve Website: smartsolve.comAssociated Plastic Recyclers (APR): Plastic RecyclersAlex Abbott’s Email: alex@smartsolve.comDiscover how Smartsolve's dissolvable packaging technology can redefine your approach to sustainable design. Tune in to this compelling episode for more insights and stay connected for future episodes featuring industry leaders and cutting-edge innovations.

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Julian Brown, the founder of Nature Jab, is an innovator and environmental enthusiast who has developed a unique microwave pyrolysis reactor that converts plastic waste into different types of fuels such as gasoline, diesel, and jet fuel. A welder by training, Brown began his journey with a simple Google search during his high school years and has since advanced to building complex machinery designed to tackle the plastic waste problem. His work has garnered significant attention on social media platforms for its potential environmental impact and focus on sustainability.Support the sow's sponsors:Get your own how to design sustainable packaging guide freeLearn how managing your packaging specifications can help you be more sustainableFSC paper for packaging & labels that dissolves in water:Episode Summary:In this riveting episode, Evelio Mattos converses with Julian Brown, an ingenious inventor challenging the status quo of plastic waste management. Through the lens of Brown's groundbreaking creation, the microwave pyrolysis reactor, listeners are offered a paradigm shift in how we can transform waste into energy. Brown's passion for environmental sustainability echoes throughout the conversation, as he shares insights about the technology that could potentially revolutionize the way we address plastic pollution.From the outset, Brown details his creative process, unveiling the evolution of his microwave pyrolysis reactor from inception to its current state. He elucidates on the technical aspects of pyrolysis, microwave heating, and the chemical processes in play as plastics are converted into valuable fuels. Revealing both the triumphs and tribulations, Brown provides a candid narrative of the challenges he has faced, including explosive experiments and the intricate electrical work involved in crafting such devices.Key Takeaways:Microwave Pyrolysis: Julian Brown developed a microwave pyrolysis reactor that efficiently converts plastic waste into usable fuels, highlighting a novel approach to recycling.Energy Transformation: The process is energy-positive, producing more energy in the fuel output than is used to power the machine itself, promising a sustainable solution.Scalability Potential: The conversation touches on Brown's vision of scaling up his prototype to industrial levels, aiming to combat ocean plastic pollution globally.Public Support and Crowdfunding: Capturing the interest of online audiences, Brown's machine has been funded by the community, emphasizing the power of collective environmental action.Notable Quotes:"Microwaves, they heat really quickly. They heat from the inside out… They're very efficient. One of the most efficient forms of cooking." - Julian Brown on choosing microwave heating for his reactor."Polycyclic aromatic hydrocarbons and heterocyclic carbon rings… They're longer chains, are heavier fractions, so they're always in the liquid product." - Julian Brown on how toxins are managed in the pyrolysis process."I truly believe that it's a crime that this technology is so well researched in science and it's been around for so long, and yet people are hearing about it for the first time through me." - Julian Brown on the need for greater awareness of pyrolysis technology."Mark five, my idea and my goal for that machine is going to be something similar… The first plant that will prove this technology's viability on an industrial, semi-industrial scale." - Julian Brown on his aspirations for the future of microwave pyrolysis reactors."The machine is only going to cost about a million dollars. So in theory, if I can make enough viral videos, I could just have the machine once again crowdfunded." - Julian Brown on funding the next phase of his project through the power of virality.Resources:Julian Brown's Social Media: Nature JabEvelio Mattos on LinkedIn:

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About the Guest(s):

In this episode of "Packaging Today," we welcomed esteemed guests Emilio Montos, Adam Peel, and Corey Connors. These professionals bring a wealth of knowledge from the packaging industry. Emilio Montos is an established figure in the landscape of packaging, with a background rich in innovation and sustainability. Adam Peel, known for his strategic insights, contributes to the conversation with his expertise in marketing and branding within the sector. Corey Connors rounds out the trio with his focus on packaging trends and best practices, sharing valuable perspectives gained from years of experience.

In this lively episode of "Packaging Today," the hosts dive deep into the complex world of packaging. With engaging banter and thought-provoking discussions, they tackle topics like reusable packaging, sustainability, and the economic realities of the industry. The conversation kicks off with a candid reflection on personal anecdotes and ventures into the challenges and potential of implementing reusable packaging systems in businesses.

The debate reveals the hard truths about the cost-effectiveness and practicality of reusable packaging. They discuss various industry attempts, from high-end grocery stores to fast-food giants, illuminating the numerous hurdles - from health code regulations to consumer behavior - companies face when transitioning to greener models. The conversation also touches on data management, tariffs, and legislation, making it a must-listen for packaging professionals and enthusiasts alike.

• Reusable packaging presents economic and practical challenges for businesses attempting to implement sustainable practices.
• The importance of standardization in reusable packaging systems and the role of legislation in impacting industry trends.
• How consumer behavior and expectations affect the adoption and success of reusable packaging initiatives.
• The discussion about data management in the packaging industry underscores the need for brands to have more control over their packaging data.
• Concerns around health and safety regulations can hinder the adoption of reusable packaging formats in certain sectors, like the food industry.
• "Legislation is definitely key, but it's also part of the issue. For example, if you're buying paper bags for the US, if you're importing them from anywhere around the planet…"
• "If we're not delivering great packaging to stores, it's not competing, it's not selling products, and I'm not paying my mortgage."
• "You have 168 hours every single week. You're awake for right around 115 of those hours…and you have 70 hours outside of work to do incredible stuff."
• "We gotta make stuff that makes, that helps people make money. It's pretty trash that helps people sell products and be profitable."
• "There's so much stuff that is like, there are some pretty low-hanging fruits that exist out there."

No specific resources, social media handles, URLs, or external references were mentioned explicitly during the content of this transcript.

Tune in to this episode of "Packaging Today" for an insightful discourse on the realities and obstacles of sustainable packaging. The seasoned panel provides nuanced perspectives that are sure to enlighten both established industry veterans and novice enthusiasts. Stay connected for more episodes that promise to delve into the innovations and quandaries of the packaging world.

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In this lively episode of "Packaging Today," hosts Evelio Mattos, Adam Peek, and Cory Connors engage in a frank and humorous discussion about the realities and misconceptions in the packaging industry. From personal anecdotes to tough industry critiques, the episode traverses various aspects of packaging, including recyclability, materials, and the swift pace of social media marketing.

The conversation kicks off with a debate on whether any packaging material can be considered 100% recyclable, with Peek ardently challenging the often misused marketing term "infinitely recyclable." The trio addresses the complexities of recycling and its dependability on consumer behavior and recycling infrastructure. Peek's exchange on LinkedIn with a CEO critiquing his views on recyclability leads to a broader examination of industry marketing practices and the importance of transparency with consumers.

• No packaging material is 100% recyclable 100% of the time, and terms like "infinitely recyclable" are often misleading within marketing contexts.
• Consumer education and ease of recycling are critical factors in improving recycling rates, even more so than the recyclability of the packaging itself.
• There exists a notable inflexibility and reluctance in parts of the industry to embrace newer marketing strategies, including agile responses in social media.
• Brand engagement on social media can lead to significant marketing opportunities if a company is quick to harness momentous events, as shown by Nike's example.
• Packaging professionals should strive to stay informed and adaptable to the evolving landscape of consumer interaction and technology advancements.

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Learn more at https://www.sonderegger.chGet your free How to Design Sustainable Packaging Guide here:https://idpdirect.comManage your brand's packaging specifications here:https://specright.com

Learn more about dissolvable papers and label stock here: http://smartsolve.com

Connect with our host:

Evelio Mattos: https://www.linkedin.com/in/eveliomattos/

This conversation is an exploration of the craftsmanship behind extraordinary packaging designs and structures that are changing the face of the industry. In this enthralling episode, listeners have the unique opportunity to uncover the world of precision and innovation with Dimitri and Bruno Sonderegger from Sonderegger AG. The Sondereggers challenge conventional design and structure norms, intriguing the audience with tales of laser engraving, micro embossing, and foiling.The episode unveils the history of their company, starting from the manufacture of x-ray envelopes to progressing into a niche market of high-quality print products. The dynamic duo emphasizes their philosophy of pushing past perceived limits to discover new possibilities in design and function. The artistry within their work is apparent through descriptions of their precise embossing techniques and their bold approach to experimenting with printing on unconventional materials. Their narrative is one of creativity, risk-taking, and relentless pursuit of the exceptional.Key Takeaways: Sonderegger AG specializes in creating unique and high-quality print products, often employing advanced techniques like laser engraving, micro embossing, and hot foil stamping. The company prides itself on pushing the limits of print and packaging design to discover what's possible and regularly goes beyond traditional boundaries to establish new standards. Technological innovation is at the heart of Sonderegger AG, as they explore and combine traditional machinery with cutting-edge processes for groundbreaking results. They have a history rooted in family tradition while being future-focused, translating into a rich understanding of the craft and its potential evolution.* Sonderegger AG values experimentation and collaboration with clients and designers, seeking out those willing to take risks to create unique and memorable

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Discover professional packaging design insights from seasoned designer Uwe Melichar, specializing in sustainable packaging solutions. With decades of experience, Uwe navigates the intersection of graphic and product design, advocating for eco-friendly practices globallySupport our Sponsors:Learn how to design sustainable packaging for Free:https://idpdirect.com/design_guides/Understand how specifications management can improve your packaging:https://specright.comGet the packaging that dissolves in water:https://smartsolve.comEpisode Highlights:Join Uwe Melichar and Evelio Mattos as they delve into sustainable packaging, debunking myths and exploring industry trends. Gain valuable insights into the complexities of designing for sustainability, including the limitations of 'paperization' and the importance of holistic approaches.Key Insights Effective sustainable packaging involves more than material substitution; it requires understanding the entire lifecycle and environmental impact. Consumer education is crucial for making informed decisions about sustainable packaging choices. While 'paperization' is trending, it may not always be the most sustainable option for all applications. Reusable packaging systems, as seen in Europe for glass bottles, offer significant waste reduction benefits.* The future of packaging leans towards designs that are reusable or recyclable, driving innovation in materials and waste reduction.Connect with our guest:Uwe Melichar: https://www.linkedin.com/in/uwe-melichar-b4ba781/Connect with our host:Evelio Mattos: https://www.linkedin.com/in/eveliomattos/

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Adrian Viesca is an expert and influential figure in the beverage industry, with a focus on traditional Mexican mixers. As an enthusiastic representative of Miche Mix, Adrian brings a wealth of knowledge and experience from Monterrey, Mexico. With a commitment to preserving and sharing the authentic taste of Mexico, he has been instrumental in introducing the Michelada mixer to the U.S. market. His company is revered for being the trailblazer in bottling Michelada in Mexico, expanding its reach and popularity.Get your own Miche Mix here:https://michemix.comDownload your own sustainable packaging guidebook here:https://idpdirect.com/design_guides/Learn why specifications management is important to brands:https://specright.comGet the paper that dissolves eliminating packaging waste: https://smartsolve.comEpisode Summary:In this flavorful episode of the podcast, Adrian Viesca from Miche Mix takes us on a tasteful journey through the essence of Mexican culture embodied in the Michelada mixer – a product that has remained a staple in Mexican beverages and is now poised to stir up the American market. As we delve into the intricate process behind the Michelada mixer's rebranding and its significance to Mexican identity, Adrian offers insights into the philosophy of celebration and festivity that the drink represents.Adrian furnishes us with a tantalizing peek into the history and methodology behind creating Miche Mix's Michelada mixer. He emphasizes the uniqueness of the Michelada cocktail, which stands as Mexico's number one cocktail and introduces it as the "next margarita" poised for explosive popularity in the U.S. This episode not only serves a rich blend of cultural anecdotes but also provides pointers on how to prepare and personalize your Michelada experience with ease, signifying the brand's expansion from a local favorite to an international sensation.Key Takeaways: Michelada is a beer-based cocktail, recognized as the number one cocktail in Mexico, traditionally consisting of beer, lime, seasoning, and chili, rather than a tomato base. Miche Mix has recently undergone a rebranding effort to cater to the U.S. market while still preserving its Mexican heritage and authenticity. The brand's packaging is designed to reflect traditional Mexican culture, using pictures of walls ("rotulos") from Mexico and textured labeling to give consumers a feel of bringing something from a Mexican home to theirs. The Michelada mixer from Miche Mix is entering the U.S. market with a premium glass bottle format, appealing to consumers looking for high-quality and convenience.* An introduction of single-serve sachets is in the cards for new customers to have an easy entry point to try the Michelada mixer.

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Learn how to design luxury packaging and what luxury packaging can mean from Vincent Villeger is a seasoned luxury packaging designer (Burberry, Givenchy, By Far, Milton Brown, and more) with a rich background in the industry. Learn more about Vincent VillegerKnown for his refined and innovative approach to design, Villeger has made a significant mark in the world of luxury branding, particularly during his tenure at Burberry, where he led the design of fragrance packaging and more. His expertise lies in translating brand ethos into tangible products that communicate quality and confidence. Villeger is not only adept at the creative aspects of design but also deeply involved in the product development process, ensuring his concepts are realized with integrity.Connect with our Sponsors:Luxury Packaging Manufacturer without middlemenManage your packaging specifications for EPR laws and optimized sustainabilityGet the new dissolvable paper that leaves no traceIn this candid episode, listeners are given a front-row seat to the creative mind of Vincent Villeger, a master of luxury packaging design. Villeger delves into the nuances of developing designs that resonate with high-end consumers, discussing the importance of confidence, quiet luxury, and the art of problem-solving in design. The conversation offers a fascinating glimpse into the psychology of packaging and brand identity, exploring how timeless and iconic pieces are created.The episode kicks off with Villeger opening up about his methods of maintaining creativity and staying connected to the practical side of production. He underscores the value of understanding brand uniqueness and how it factors into successful design execution. Moving from theory to practice, Villeger shares intriguing project stories, including the challenges of innovating for brands like By Far and Molton Brown.Listeners of this episode are treated to Villeger's deep dive into the role of a designer in championing both form and function. He articulates how he navigates client expectations, aligns the design with a brand's strategic goals, and strives for designs that will remain impactful over time—eschewing fleeting trends for enduring relevance. Luxury design is not about shouting but about confidence and quietness that speaks to a brand's self-assured quality. Villeger actively involves himself in the development process post-design to ensure the end product reflects his original vision. The psychology of presenting design ideas is as crucial as the concepts themselves, with Villeger sharing his strategic approach to client presentations. Villeger's design philosophy leans towards timelessness and rejects the transient allure of trends, focusing on what will last for years on the shelves.* Problem-solving is central to his design process, with a focus on stripping back to the essence of an idea to create something iconic and pure.

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How much does my packaging cost is a question we hear everyday, here's why it takes so long to get pricing for your packaging and how we can get faster quotes. Join Evelio Mattos, Adam Peek, and Cory Connors to get the inside scoop on the latest packaging industry conversations and learn how to step into the future of packaging. What is the packaging industry missing today and what would a packaging company we launch today look like? Let's dig into how the packaging industry can evolve today to serve brands and consumers as well as protect the planet from the trash we make every day. Connect with our hosts:Evelio Mattos - Packaging Unboxd Podcasthttps://bit.ly/PUSubsAdam Peek - People of Packaging Podcasthttps://lnkd.in/ge68rwS6Cory Connors - Sustainable Packaging Podcasthttps://lnkd.in/gzm943Wa

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This is how professional designers using Ai to generate ideas and not get overwhelmed with the Ai hype cycle

and FOMO.

Evelio Mattos is esteemed in the design industry, particularly for his innovative outlook on packaging design. Evelio has achieved recognition for his approach to integrating storytelling into branding and product development, rejecting a race towards speed in favor of quality and connection. Known for his critical view on the recent wave of AI tools in design, Evelio serves as an insightful voice, guiding both established designers and newcomers in navigating the evolving digital landscape.Download your own Sustainable Packaging GuideDownload your own Ai handbook:Learn about packaging specifications managementCheck out the latest in dissolvable packagingEpisode Summary:In this thought-provoking episode, Evelio Mattos dives deep into the world of design, particularly focusing on packaging, in the face of the burgeoning AI revolution. Evelio offers an unfiltered perspective on the deluge of AI-assisted creative tools that are shaking up the industry. From OpenAI's text-to-video to AI-powered packaging creation, he addresses the anxieties and misconceptions surrounding the capabilities of AI within the design spectrum.Evelio emphasizes the critical importance of narrative and conceptual depth in design over the allure of AI's slick, fast-generated images. He discusses his approach to using AI as a tool for aiding the design process rather than allowing it to dictate the creative direction. Through an illustrative example, Evelio outlines how to harness AI effectively—to build concepts, gather inspiration, and create a unique story for a product's branding.Key Takeaways:AI innovation in design has created buzz, but Evelio urges a focus on quality over speed in product development and branding.A successful design strategy incorporates storytelling and conceptual depth, areas where AI is currently limited.Using AI as a collaborator, rather than a replacement for creative work, can enhance the conceptualization phase.Evelio believes that understanding the project's narrative is more crucial than producing quick visual prototypes with AI.The episode showcases the practical application of AI in designing a unique packaging concept for salsa, emphasizing the tool's supportive role.Notable Quotes:"90% of the shit that's out there that people are using AI to create is useless. It's just fluff.""Without a good story, a good concept, a strong strategy, storytelling, AI is not going to build you a brand, a product that's going to outsell anybody else.""AI hallucinates. It comes up with makes up shit more than I do. So you can't really always trust it, but it's a good way to kind of speed up your process.""Packaging and branding and messaging from… it's not about the quality of the image, it's about the quality of the idea.""Focus on the one that matters to you. And this is the one that makes the biggest difference. In a designer's world. Everything else is a toy."Resources:Connect with Evelio on LInkedInEngage with the intricate nuance of design in the age of AI by listening to the full episode, and gain insights from Evelio Mattos on how to remain authentically creative in a rapidly evolving field. Stay tuned for more enlightening conversations that challenge the status quo and inspire innovation.

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Vannett Li, Principle at Comet Chaser strategic Branding agency co-hosts this episode of Packaging Unboxd providing insights into the beauty and hair care industry. Connect with VannettEpisode Summary:In this thought-provoking episode, Evelio converses with Vannett Li about the intricacies of branding within the beauty industry, specifically focusing on Beyonce’s newly launched hair care brand, Cecred. Grabbing the attention of beauty enthusiasts and marketing strategists alike, this dialogue scrutinizes the impact of celebrity endorsements and the necessity for a brand to resonate with its target audience.The conversation begins with an exploration of the challenges and skepticism surrounding the entrance of yet another celebrity into the saturated black hair care market, alongside established brands like Tracy Ellis Ross’s Pattern and Gabrielle Union’s brand. Vannett points out the lack of a compelling narrative or genuine connection between Beyonce and the hair care line, stressing the importance of founder credibility and product efficacy in the beauty sector. The duo continues with a critique of Cecred's product packaging and branding, challenging its ability to stand out in a competitive retail landscape and questioning its alignment with Beyonce's dynamic persona. Key Takeaways:Beyonce's new hair care brand, Cecred, is discussed for its branding strategy and market positioning.The brand's messaging and alignment with Beyonce's persona are questioned, citing a lack of substance and founder credibility.The conversation touches on the complexities of branding within the beauty industry and the need for products to meet specific hair care needs effectively.The importance of a well-defined target audience and the role of packaging design in conveying a brand's narrative and quality are emphasized.There is a prediction about the brand's potential rebranding or redesign within a year due to its current shortcomings. Notable Quotes:"If you're for everyone, you're for no one.""The way a woman's self esteem is affected by her hair is massive. So I need this to be credible. I need this product to work. We're not f--king around.""It's a brand that's made of a house of cards at this point, from my point of view.""There's such a different range of hair types from the basic foundation, and then our needs are different from there.""It's our responsibility for all of us to create a new generation of brands, to kind of move society and culture forward and change that conversation."

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Start adding smart lighting to your packaging with INURUDownload the free sustainability guide HERE!Get your packaging specifications in order with SpecrightAbout the Guest(s):Marcin Ratajczak is an entrepreneur with a vision to transform the packaging industry through innovative technology. With a career that began in building cleaning services and later transitioned into technical solutions for the industry, Marcin's entrepreneurial journey has been diverse. He is the founder of Inuru, a company at the forefront of smart packaging solutions that integrate OLED technology to create dynamic and reusable packaging.Episode Summary:In this captivating episode, we delve into the fascinating intersection of technology and packaging with Marcin Ratajczak from Inuru. As an innovator in the field of smart packaging, Marcin shares his journey from starting his career in building cleaning services to revolutionizing the packaging industry with OLED technology. This episode provides a glimpse into the future of packaging, where light not only enhances visual appeal but also adds functional benefits like indicating product expiration.Marcin reveals the challenges and milestones in creating sustainable, dynamic packaging solutions that can transform the customer experience. From the importance of reliable electronics in packaging to the potential applications in food safety and medical alerts, Marcin outlines the broad implications of integrating OLED lights into packages. He further discusses Inuru's mission to combine german engineering, American ingenuity, and Chinese scalability to create an unprecedented type of packaging material.Key Takeaways:Inuru creates smart packaging with OLED technology to make packages with dynamic and reusable surfaces, which can be reprogrammed for new products.The integration of lighting in packaging not only transforms the aesthetic but also interacts with the environment, adding an emotional dimension to the user experience.Current limitations include a pre-set color palette and the space requirements within the label design, with future potential for dynamic color change.At present costs, single-digit dollar costs per label with potential to reduce to $0.05 in the future as the technology scales.The applications for light-up labels range from luxury products enhancing the unboxing experience to critical medical packaging alerts, with a focus on reliability and recyclability.Notable Quotes:"A light source is not only transforming a feeling, but it is at the same time also altering the environment.""We are currently the only company that's capable of [printing OLEDs].""It's all about being seen. It's all about being fun. Let's don't forget the fun aspect of packaging, right? And products."Resources:Website of Inuru: inuru.comTune in to the full episode to explore the innovative world of smart packaging and how Inuru is paving the way for a more interactive and sustainable future in the industry. Stay tuned for more enlightening content from this podcast series.

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Follow Adey EfremConnect with Evelio Mattos

Download your own FREE Sustainable Design Guide

Adey Efrem, a vanguard in the packaging design world, blends her rich experience in graphic design with groundbreaking AI technologies to redefine industry standards. With a foundational career that spans from crafting engaging social media content for eateries to leading packaging designs for behemoths like Frito-Lay and Impossible Foods, Adey has always been at the forefront of innovation. Her work, characterized by a seamless integration of creativity and technical acumen, has set new benchmarks in the use of AI for design, particularly with ChatGPT. Adey's journey is not just about designs that capture eyes but about pioneering a future where AI and human creativity create unparalleled user experiences.

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Episode Overview:This episode unveils the transformative power of AI in packaging design through the eyes of Adey Efrem, a trailblazer who has dared to venture where few designers have. Starting with her initial foray into the world of design to her current role as a spearhead at Impossible Foods, Adey's story is a testament to the evolution of design ethos in the age of artificial intelligence.

Listeners will be captivated by how Adey harnesses ChatGPT to craft designs that are not only visually striking but deeply resonant with brand identities. This dialogue is more than just a narrative; it's a masterclass on the symbiosis between AI and traditional design methodologies. Adey shares her insights on how AI is reshaping the landscape, making it an essential toolkit for any designer aiming for the zenith of creativity and innovation.

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This episode of "Packaging Unboxed" delves deep into the environmental and regulatory challenges of PFAS in packaging, with a special focus on the cannabis industry.

We uncover the complexities and misconceptions surrounding PFAS, often referred to as "forever chemicals," and their impact on sustainability efforts within the packaging sector.

Additionally, we explore the shifting landscape of cannabis packaging regulations, highlighting the critical need for adaptability and innovation in response to changing legal requirements.

Join us as we navigate the intricate balance between environmental responsibility and regulatory compliance, offering insights and solutions for packaging professionals and enthusiasts alike.

Connect with our hosts: Evelio Mattos - Packaging Unboxd Podcast https://bit.ly/PUSubs Adam Peek - People of Packaging Podcast https://lnkd.in/ge68rwS6 Cory Connors - Sustainable Packaging Podcast https://lnkd.in/gzm943Wa

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Support our Sponsors:Factory-direct packaging manufacturing for established brands - IDP DirectManage your packaging specifications for sustainability, EPR, and budget - SpecrightFrom Brief to Shelf: How to Design Packaging that Makes a Lasting Impression

About the Guest(s):Spencer is a renowned personality from Taxi Studio, where he engages as part of the leading team, currently partnering with Alex and Ryan. With a traditional start at school with a keen interest in design, Spencer transitioned through the guidance of influential mentors to pursue design at Somerset College. It's there he met his future business partners. After working in various design capacities, including a stint in London's brand consultancy scene that enriched his experience with premium brands, Spencer, along with his partners, established Taxi Studio in 2002 during the Queen's golden jubilee. Over nearly 22 years, Spencer has grown Taxi Studio while maintaining a strong friendship with his business partners, reflecting a shared depth of passion for design and creativity.Episode Summary:Join us in this captivating episode as we delve into the intricate world of packaging and design with Spencer from Taxi Studio. Spencer shares his journey from a budding design student guided by pivotal figures to the inception of Taxi Studio and its rise to becoming a design powerhouse. The discussion flows through the nuances of starting a design business, maintaining partnerships, and the importance of truly understanding and valuing the design process.Spencer imparts valuable insights on the three C's crucial for business success: Capability, Chemistry, and Cost. With these touchstones, he provides a roadmap for upcoming designers and agencies seeking longevity and quality in business relationships. Alongside, Spencer unravels the complexities of successful branding for global clients and packaging design specifics - essential knowledge for anyone entrenched in or curious about the design industry.Key Takeaways:Recognize your Capabilities and be straightforward about what can be genuinely offered to the client.Chemistry: Building enduring relationships with clients and within your team can dramatically impact the course of your business.Understand your Cost; acknowledge the value brought to client organizations and price your services accordingly.The evolution of Taxi Studio's philosophy from "fearless creativity" to "creating unforgettable" speaks volumes about responsiveness in branding.A solid understanding of the final production processes, like can printing, underscores the significance of attention to the final details in the work.Notable Quotes:"You can smell a shark from a mile off, I think. But good luck to them." - Spencer on the authenticity of success stories."Success is…measured by the people that want to hang out with you, and not so much whether you're driving a Ferrari or your house is a mansion…" - Spencer sharing his measure of true success.“…it infects every part of your being. When you're passionate about something, so do things you love.” - Spencer on the driving force behind passion in design. "We add a huge amount of value to the client organizations that we work in, and we're not afraid to put a price on that." - Spencer on valuing design work."Design and the impact it has on the commercial world…can also completely crash a business. So we are in a position of great responsibility." - Spencer on the power and responsibility in design.Resources:Taxi Studio's official websiteEvelio's LinkedInEncourage your design instincts and enhance your industry knowledge by listening to the full episode, where Spencer shares more stories and wisdom from his substantial experience in the field. Stay tuned for more enlightening dialogues and explorations into the ever-evolving world of design.

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Support our Sponsors:Purchase packaging for established brands direct from the factory that makes them at IDP DirectGet a handle on all of your packaging specifications with SpecRightAbout the Guest(s):Matthew Haynes is the visionary behind The Design Conference (TDC) based in Brisbane, Australia. As a former professional baseball player for the Cleveland Indians, Matthew transitioned into the world of design with a passion for fostering community and nurturing creativity. His focus on personal growth, spirituality, and the power of a supportive creative collective has allowed him to create a unique event that resonates deeply with the design community. With his experience, drive, and first-hand knowledge of the transformative power of positive networking, Matthew aims to reshape the traditional design conference into an empowering and life-changing experience.

Episode Summary:In this engaging episode, Evelio and Matthew Haynes dive deep into the transformative world of design conferences, exploring how these creative gatherings can extend far beyond the exchange of industry knowledge. Kicking things off with an outlook on the upcoming TDC event in Brisbane, the conversation quickly escalates to cover a wide array of thought-provoking topics.Matthew shares his approach to shaking up the traditional conference design by introducing inclusive nomination processes and fostering genuine connections among attendees. Reminiscent of a spiritual journey, the discussion traverses the intimate relationship between personal growth and design prowess. Matthew's commitment to serving the design community shines through as he unveils plans to develop a digital platform aimed at revolutionizing how creatives connect and collaborate.

Key Takeaways:The Design Conference focuses on community, personal growth, and authenticity, going beyond conventional conference formats by incorporating spirituality into the design discourse.Free-flowing nominations and reverse engineering costs are part of making TDC a more inclusive and valuable experience for attendees.

A deep connection to personal experiences and overcoming adversity fuels Matthew's philosophy on leadership and the intrinsic value of helping others.

Simplifying the complexity of personal and professional growth into daily acts of passion and dedication is key to propelling forward in life and one's career.

Matthew teases an exciting digital platform project intended to amplify the possibilities for creatives worldwide to fulfill their ambitions.

Notable Quotes:"At the heart of a really great designer is a really great person. I truly believe that.""And if someone hopped up on stage at TDC and didn't talk about design at all… talking about an anecdote of a twelve month period in their life where they used to do this and then they made this shift, that's what TDC is about.""The conference for me is about owning your mind and owning your life and taking charge of what you want to achieve while you're here.""The first rule of curating a great experience is changing it every year… predictability is the killer of a conference.""I just think a lot of people just got a lot of shit going on, man. They don't know how to process it and deal with it, and they've never had anyone truly go, hey, dude, it's okay."Resources:The Design Conference Instagram: @thedesignconferenceThe Design Careers Instagram: @thedesigncareersMention of the song "Sit Around the Fire" by John Hopkins as an inspirational pieceDive into the full episode to absorb the uplifting tales and insightful thoughts Matthew Haynes shares on design, life, and the unwavering spirit of community growth. Keep an ear out for more episodes that promise to illuminate and captivate minds within the creative industry and beyond.

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In this episode, we dive into an intriguing discussion that spans the casual and the technical spheres of packaging design. Evoking a sense of curiosity and critical thinking, the podcast explores various packaging concepts through an unboxing experience. Get ready for an engaging and educational journey as we dissect the subtleties of packaging constructions, materials, and sustainability considerations.

The conversation starts on a light note with chatter about personal lives and current events. It quickly transitions into an in-depth analysis of LED technology on basketball courts and its potential applications in packaging design. The hosts also speculate on the evolution of packaging mediums and digital media's influence on the industry. They express their honest opinions on an unboxing experience sent by Fred Richards, evaluating the construction, labeling, and sustainability implications of Pathosans' packaging. Their critique offers constructive feedback aimed at improving the packaging in question while fostering a larger discussion about innovations in packaging design.

• Digital LED technology, as seen in modern sporting arenas, has potential applications in the future of packaging design, offering dynamic, immediate updates.
• The unboxing of Pathosans showcases a thoughtful packaging design with areas for improvement, such as minimizing labeling to enhance recyclability.
• Constructive feedback on real-world packaging is valuable for entrepreneurs and companies seeking to optimize their packaging efficiency, aesthetics, and sustainability.
• Suggestions for improvement include the use of water-activated paper tape, direct printing on corrugated boxes, separating inserts from boxes, and considering more sustainable materials like water-soluble labels.
• The significance of staying informed and adaptable in the fast-changing world of packaging technology is highlighted through discussions of AI and other innovations.

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About the Guest(s):

Debbie Gokie serves as the Vice President of Consumer Health and Ease of Use at the Arthritis Foundation, a position that leverages her expertise in health to benefit consumers with arthritis. Through her work, Debbie coordinates with brands and oversees the testing of their products to ensure they meet the ease of use standards set by the Arthritis Foundation. In this role, she also helps to dispel myths about arthritis, educate on its prevalence among all age groups, and advocates for packaging that is accessible to everyone, including those with arthritis.

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Factory Direct Packaging Manufacturer: IDPdirect.com

Manage your packaging specifications with Specright.com

In this insightful episode, Evelio Mattos sits with Debbie Goki to unveil the challenges faced by individuals with arthritis and the importance of designing accessible packaging for them. This conversation sheds light on a frequently overlooked topic within the realm of packaging design—ease of use for people living with arthritis. The episode is not only revealing of the prevalent misconceptions about arthritis but also emphasizes the power designers wield in enhancing the quality of life for millions affected by this chronic condition.

Delving deep into the intricate relationship between consumer products and accessibility, Evelio and Debbie address the obstacles encountered by both adults and children with arthritis. They explore real-world scenarios where packaging design falls short, leading to products that are often too difficult to open. Debbie outlines how the Arthritis Foundation's testing and certification program can be a beacon for brands, guiding them towards creating packaging that fosters user autonomy. The episode underscores the profound impact and positive brand loyalty that can result from thoughtful design that considers all potential users.

• Arthritis affects over 60 million adults in the United States, with two-thirds under age 65, challenging the stereotype that it is only a condition for the elderly.
• The Arthritis Foundation can certify products as "ease of use," ensuring they are accessible for those with arthritis, thereby promoting brand loyalty and consumer retention.
• Debbie emphasizes that accessible design transcends catering to those with arthritis—it offers independence and empowers users by removing barriers of product usage.
• The episode reveals the upcoming launch of design guidelines by the Arthritis Foundation to assist designers and engineers in creating products that are easy to use for everyone.
• A significant statistic mentioned is that 72% of consumers prefer products that are easy to use, highlighting the business incentive for accessible design.
• "Once you get a product that you can open, and it's easy to use. You're not going to switch brands." - Debbie
• "The majority of our brands have said it's a shelf differentiator." - Debbie
• "We want to be able to give them their yeses." - Debbie
• "If I make something easier to use and more accessible, I'm empowering somebody." - Debbie

The resources and references mentioned in the episode include the Arthritis Foundation website at arthritis.org. Also highlighted are the design guidelines being launched by the Arthritis Foundation, which will be available on their website for public access.

Encourage your curiosity and deepen your understanding by listening to the entire conversation with Debbie Gokie on this episode. Learn more about the importance of inclusivity in design and how it can make a real difference in people's lives. Stay tuned for more enlightening episodes that promise to broaden your perspective on packaging design and beyond.

Episode Summary:Key Takeaways:Notable Quotes:Resources:

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About the Guest(s):Brian Sykes is recognized as an AI master and a visionary in the realm of design and branding. Order Brian's Classes.Find him on LinkedInWith a degree in communications and a focus on commercial art, Brian launched his own business shortly after college. Initially starting with Sykes Design, he quickly evolved the business into Ad Journey, a branding and marketing agency that he successfully ran for 23 years. In December 2022, Brian shifted his focus to exploring and understanding the possibilities of AI in the creative process, particularly after AI's capability to generate visuals from prompts deeply interested him. He now dedicates his time to educating others about generative AI, sharing his knowledge through daily posts, writing books like "AI Explore Prompt Fundamentals," which had over a thousand copies sold, and engaging in various platforms to show the practical uses of AI tools.

Support our Sponsors:

Order packaging for established brands direct from the factory with IDP Direct

Manage your packaging specifications and sustainability targets with SpecRight

Episode Summary:In this insightful episode, Brian Sykes, a former agency owner and an AI aficionado, delves deep into the world of creating design elements with the help of artificial intelligence. As the conversation unravels, Brian presents the intricate dance between existing brand identities, like that of luxury fashion house Louis Vuitton, and the burgeoning capabilities of generative AI into the design lifecycle.Brian and Evelio discuss the transformative journey of integrating AI into the creative process, touching upon key concepts like brand sensitivity, creativity, and storytelling in design. The discussion navigates how AI like ChatGPT and MidJourney can be conversed with to yield precise results that honor both the brand's heritage and the cultural significance of themes like the Chinese Year of the Dragon and lunar new year packaging design.Key Takeaways:Embracing AI requires not just learning new tools but adapting the dialogue and process to fit creative goals.Effective AI use in design involves understanding and communicating specific elements like brand identity, cultural relevance, and design style.There is significant preparation and iteration behind the impressive visuals created by AI, revealing the depth of work AI-driven designs entail.The transition to AI in design isn't about replacing traditional methods but augmenting them creatively and efficiently.As the AI landscape evolves, learning to incorporate these tools into the workflow can greatly enhance a creative professional's output and capabilities.Notable Quotes:"Just because you can do it faster doesn't mean we're doing it better.""If everybody's a great designer, then is there really great design?""The more head knowledge we have, the more impact we can have on that creative process to get the results that we're looking for.""The more information that we're kind of feeding it is going to give us the results of what we're after and it's going to get much more on point.""By the time you finish up with the course, you're surprised with all the things that you're doing different, where you've fully integrated generative AI into your workflow."Resources:AI master Brian Sykes can be connected with on LinkedIn.The book "AI Explore Prompt Fundamentals" was mentioned as a significant resource for learning about generative AI.Brian shared insights into his process via MidJourney and ChatGPT, two AI tools frequently used in the contemporary design landscape.Stay tuned for the full episode to immerse yourself in the fascinating dialogue between Brian Sykes and Evelio, and to gain a deeper understanding of the role of AI in design and branding. Don't miss out on more enriching content that can revamp the way you approach creativity and innovation in the ever-evolving digital landscape.

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Follow Kevin Johnson:https://www.instagram.com/kjdesignsthings/Obviously go follow the Broncos:https://www.instagram.com/broncos/

In the latest episode that unfolds on the Packaging Unboxd stage, we dive deep into the world of sports through the lens of packaging and design with none other than Kevin Johnson, the mastermind Creative Director at the Denver Broncos. With a career that zigzags through the vibrant corridors of Minor League Baseball, the NBA, and now the NFL, Kevin's journey is nothing short of a masterclass in blending passion with profession.

----Support our sponsors:Packaging Factory:Need to buy packaging but tired of working with vendors, go straight to the factory that makes it: IDPdirect.comSpecifications management:Need to manage your specifications to control your EPR spend or reorder packaging? check out Specright.com---

This episode is a treasure trove for those at the intersection of sports and design, offering a rare glimpse behind the scenes of sports branding and its evolution. Kevin, with his nearly two decades of experience, pulls back the curtain on the Denver Broncos' branding saga, discussing the pivotal role of packaging in fan engagement and brand consistency. From the design intricacies of the Broncos' alternate helmet to the social media buzz it generates, Kevin lays bare the strategic thought process that goes into every decision.

But it’s not just about helmets and logos. Kevin takes us on a stroll through the streets of Denver, where mural projects and collaborative artworks speak volumes of the community's connection with the team. This episode is a narrative of transformation – from a child surrounded by cardboard dreams to a visionary shaping the Broncos' brand identity.

Key highlights include:

• Diverse Design Realms: Explore the multifaceted world of sports design, where creativity meets functionality, from uniforms to experiential packaging.
• Career Touchdowns: Kevin’s personal journey underscores the potential of carving out a unique path at the crossroads of sports and design.
• Engaging Narratives: Discover the power of packaging in creating compelling stories that resonate with fans, fostering a deeper brand connection.
• Evolving Fan Experiences: Witness the transformation in fan engagement strategies, moving towards inclusivity and community.
• Creative Synergies: Learn about the emerging collaborations between artists and athletes, opening new avenues for personal and brand storytelling.

Featuring candid moments and insightful reflections, Kevin Johnson shares, "The proof is in the packaging… Packaging can make such an impact when you deliver something in the right way.” This episode is not just an exploration of Kevin’s illustrious career but a beacon for anyone passionate about the confluence of sports, design, and packaging.

Tune into this episode for an inspirational journey that bridges the gap between creativity and sports, only on Packaging Unboxd. Follow Kevin Johnson's professional and creative escapades on Instagram at @KJdesignsthings for more behind-the-scenes action.

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Retail Luxury Sustainable Packaging: IDP Direct

Packaging Specifications Management: Specright

About:Doug Hall is a marketing executive with a unique and non-traditional background encompassing various areas of expertise. Initially an organic and analytical chemist in flavors and fragrances, Doug transitioned into technical sales before completing his MBA. With experience across multiple industries, including food, beauty, and laundry, he has worked with big companies such as Procter & Gamble, where he contributed to brands like Tide and Gain. Doug has also pursued a PhD in organizational psychology, underscoring his commitment to lifelong learning and interdisciplinary approaches. His current role at Raybern's involves leading marketing initiatives, particularly focused on branding and consumer connection, leveraging his R&D background.Episode Summary:In the latest episode of our podcast, we delve into the intricacies of marketing strategy in the context of product redesigns and packaging evolution. Doug Hall, of Raybern's, offers listeners an insider's perspective on navigating the challenges and reasoning behind updating a brand's aesthetic and product formula.Exploring the intersection of consumer psychology and marketing, Doug shares his journey from an organic chemist to a marketing expert, emphasizing the importance of starting with consumer insights and minimizing disruption to customers' shopping experience. The conversation unwraps the complexities and considerations of rebranding, touching upon topics like consumer behavior, the impact of COVID on the food industry, and the experiential details that go into creating the perfect microwavable sandwich.Key insights emerge as Doug discusses the balance of keeping a brand fresh yet familiar, highlighting the risks and rewards of changing packaging. The strategic thinking involved, from the inception to the rollout of new designs, showcases how data-driven decisions can revitalize a brand whilst still catering to loyal customers.Key Takeaways:A packaging redesign should have a substantial reason behind it, rather than just a desire to make one's mark on a brand.Changes to packaging or products must involve cross-functional planning and communication to address the impact on various departments and operations.Budgets for rebranding must account for extensive components including agency work, photography, packaging printing, and old product phase-out.Raybern's leverages insights from consumer trends and QSR standards, ensuring their product reformulations and branding continue to resonate with evolving tastes.Doug emphasizes the critical nature of maintaining brand familiarity, minimizing the risk of losing customers who might reconsider their purchase if they notice significant changes.Notable Quotes:"The general rule of thumb that I have is avoid packaging changes, keep things on autopilot. If you've been buying it, keep buying it. Minimize disruption.""Everything you do in marketing should start with the consumer. What do they like? What are they missing? What are their needs?""My whole goal here is to understand why you come into work and what we can do to make it a better workplace for you. Same thing with the consumers.""If you were to buy some laundry detergent and you didn't see that sudsing, you'd be like, I'm not buying this again.""Since I don't know what I'm buying anymore, I'm going to pick something new that fits better for my lifestyle now."Resources:Raybern's official website: rayberns.com

Doug Hall's professional LinkedIn profile for further inquiries and discussions on branding and consumer marketing: here>

Stay tuned and make sure to listen to the full episode for a deeper dive into the dynamic world of branding and consumer insights with Doug Hall. Join us on this fascinating journey through the behind-the-scenes actions that shape your purchasing decisions and the face of your favorite products.

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Support the show sponsors:If you need packaging, don't go to a distributor, go straight to the source. Click IDP DirectDidn't know you needed to manage your specifications or how knowing them can save you time and money? Learn more at:SpecRightAbout The Guest(s):Tom Preston (click for LinkedIn) is a representative from Specright, a company that offers a unique approach to organizing data for packaging and box management. With a focus on connecting different functional units and granular details, Specright helps brands streamline their processes and make data-driven decisions.Summary:Tom Preston from Specright joins the podcast to discuss how Specright's platform benefits packaging and box management. Specright offers a fundamentally different approach to organizing data, allowing brands to connect various components and trace their origins. The platform helps teams throughout the innovation and commercialization process, as well as post-launch, by providing a common pane of glass for accessing and analyzing data. Specright simplifies the management of specifications and enables brands to make more informed decisions about their packaging materials and components.Key Takeaways:Specright is a platform that organizes data for packaging and box management, connecting various components and tracing their origins.

The platform helps teams throughout the innovation and commercialization process, as well as post-launch, by providing a common pane of glass for accessing and analyzing data.Specright simplifies the management of specifications and enables brands to make more informed decisions about their packaging materials and components.Quotes:"Specright is a fundamentally different approach to organizing data." - Tom Preston

"It's a combination of Google to be able to find what I need. It gives me recommendations on how to proceed." - Tom Preston

"Specright is a specification management platform that allows brands to put all their specifications in one place." - Tom Preston

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Pablo Proceerpio, an Italian designer known for his work with Gucci and Versace, discusses his journey from skateboarding and punk rock to the world of fashion and design. He emphasizes the importance of understanding the client's needs and finding the best solution for each project, even if it means setting aside personal preferences. Proceerpio's unique approach to design is evident in his album covers and packaging, which incorporate elements of his punk rock and DIY background. He also shares his experiences working with luxury brands and the lessons he has learned along the way.

Learn more about Paolo Proserpio, here.

Connect with Evelio Mattos

Support our sponsors: Need packaging manufactured: IDPdirect.com

Need to prepare for EPR or to manage all of your brand's packaging specifications: Specright.com

Want to make dielines in minutes: Pacdora.com

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Tom Egan, Vice President of Industry Services at PMMI, discusses the impact of automation on the packaging industry. He explains that automation is not about replacing jobs, but rather about increasing efficiency and meeting consumer demands. Tom emphasizes the importance of automation in addressing the labor shortage in manufacturing and highlights the need for a skilled workforce. He also discusses the role of automation in sustainability and reducing waste. Tom encourages designers to consider the practical implications of their designs and to collaborate with the entire supply chain to ensure manufacturability. He highlights the upcoming Pack Expo in Las Vegas as an opportunity for designers to learn about automation and see it in action.

Key Takeaways:

• Automation helps meet consumer demands and increase efficiency in the packaging industry.
• There is a severe labor shortage in manufacturing, and automation can help address this challenge.
• Designers should consider the practical implications of their designs and collaborate with the entire supply chain.
• Pack Expo provides an opportunity to learn about automation and see it in action.

Register here for PACK EXPO Las Vegas:http://packexpolasvegas.comConnect with Tom Egan:Connect with Evelio Mattos:Support our sponsors:Need packaging manufactured: IDPdirect.comNeed to prepare for EPR or to manage all of your brand's packaging specifications: Specright.comWant to make dielines in minutes: Pacdora.com

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Watch on YouTube:

https://youtu.be/OrHkRxWjTl0?si=uF2DSW3WgBCiqC-G

Go through the process of supercharging the packaging for Pizza Cupcakes, a product featured on the show Shark Tank. They explain the importance of having a minimal viable product (MVP) and how packaging plays a crucial role in attracting customers in the competitive grocery aisle. The guest walks us through the steps they took to redesign the Pizza Cupcakes packaging, from recreating the logo to choosing fonts and colors that enhance the product's appeal. They also discuss the importance of copywriting in packaging design and share tips on how to effectively reduce the amount of copy while still conveying the key messages. The guest demonstrates their design process using Photoshop and Adobe Illustrator, and then shows how to use Packdoor.com for 3D work and templates. By the end of the episode, the guest presents a fully redesigned packaging that is ready to compete in the freezer section.

Key Takeaways:

1. Having a minimal viable product (MVP) is crucial for startups, and packaging plays a key role in attracting customers.
2. When redesigning packaging, it's important to eliminate elements that don't support the single message approach.
3. Packaging designers should be able to write copy to effectively reduce the amount of text and get to the point.
4. Fonts and colors play a crucial role in enhancing the appeal of packaging and making the product stand out.
5. Using 3D software and templates can help visualize the packaging design and create a portfolio-ready image.

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Judith Fiedler is a regulatory expert in the skincare industry, currently working as the head of the product development team at La Prairie in Switzerland. With a focus on formulation, packaging, regulatory registration, and safety, Judith brings a wealth of knowledge and experience to the conversation about sustainability in the cosmetics industry.

Summary:

In this episode of Packaging Unboxed, host Matos interviews Judith Fielder, a regulatory expert in the skincare industry. They discuss the challenges and opportunities of sustainable packaging in cosmetics, including the need for reduced packaging, recyclability, and the use of alternative materials. They also explore the role of luxury codes in packaging and the importance of educating consumers about sustainable choices. Judith shares insights into the changing regulatory landscape and the impact of extended producer responsibility (EPR) on the cosmetics industry. Overall, the conversation highlights the need for brands to adapt and innovate in order to meet sustainability goals and consumer expectations.

Key Takeaways:

1. Sustainable packaging in cosmetics involves reducing packaging, reusing materials, using recyclable packaging, and establishing a recovery circle.

2. Luxury codes in packaging, such as adding weight for a perceived value, need to be reevaluated to align with sustainability goals.

3. Consumers are not necessarily willing to pay more for sustainable packaging in cosmetics, but brands can differentiate themselves by investing in innovative and eco-friendly packaging solutions.

4. The European Green Deal aims for climate neutrality by 2050, and brands need to take action now to meet sustainability targets.

5. The recycling rate for cosmetic packaging is currently low, but brands are exploring alternatives and working towards higher rates.

6. Consumer education is crucial in promoting sustainable packaging practices, including proper recycling and separation of materials in the bathroom.

7. The regulatory landscape for packaging varies across countries, making it challenging for global brands to navigate. Working with advisory services and staying informed is essential.

Connect with Evelio Mattos on LinkedIn here.

Connect with Judith Fiedler on LinkedIn here.

Learn more about La Prairie here.

Learn how factory-direct sustainable retail packaging can benefit your brand with IDP Direct.com

Start managing your packaging specifications and get ahead of EPR regulations worldwide with Specright.com

Create custom packaging dielines, 3D renders, and presentation ready models on Pacdora.com

Get your videos turned into clips with Clipsninja.com

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Evelio discusses the challenges and considerations involved in transitioning to sustainable packaging.

He emphasizes the importance of understanding what sustainability means to your brand and aligning your packaging choices with your company's environmental goals.

While consumers may demand sustainable packaging, they often lack knowledge about recycling and other sustainable practices. Valley Monster advises brands to educate consumers and make it as easy as possible for them to recycle or dispose of packaging.

He also highlights the need to assess the availability of sustainable packaging options, comply with regulatory requirements, and have the internal resources or access to third-party expertise to implement sustainable packaging effectively.

Connect with Evelio Mattos on LinkedIn

Key Takeaways:

1. Define what sustainability means to your brand and identify your company's environmental goals.
2. Educate consumers about sustainable packaging and make recycling as simple as possible for them.
3. Consider the availability of sustainable packaging options that meet your brand's needs and quantities.
4. Understand the regulatory environment and ensure your packaging materials comply with relevant laws.
5. Assess your internal resources or seek third-party expertise to evaluate and select sustainable packaging materials.

Quotes:

• "Consumers are demanding sustainable packaging, but they often don't even know what sustainability means."
• "You have to make it as simple as possible for that consumer to take it, bin it, forget it."
• "Not every material is available at scale, and not every material has the MOQs that will help you if you're a startup."
• "You have to be able to look at the data and make a decision. Are you going to be more sustainable with choosing A or with B?"
• "There are challenges with every decision you make. There are trade-offs."

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Joe Purcell explains how social media grew his packaging company from $0 to $1,000,000 and how he's planning on taking it to $20 Million in the next few years.

Joe Purcell owns and tuns Packaging Answers a packaging company based in the UK, a country not known for its use of social media. Identifying this opportunity Joe's team is leaning into social media to grow Packaging Answers.

Learn more about Joe: https://www.linkedin.com/in/joepurcellpackaging/

Connect with Evelio Mattos: https://www.linkedin.com/in/eveliomattos/

Support our Sponsors:

Packaging Specifications Management: https://specright.com/

Factory Direct Packaging:https://idpdirect.com/

Custom Packaging Dielines: https://www.pacdora.com/

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Adobe Illustrator launched Beta and now has incorporated many new A.I. features, but there's one you need to start using now.

Evelio dives into what Adobe Illustrator's Beta offers for packaging designers with their mockup feature that makes it so fast for comps and early concept presentations for packaging.

Learn why A.I. will continue to make your workflow more efficient and handle the tasks that don't contribute to creativity but allow you to get your ideas out into the world faster.

Learn how to transform your packaging career with A.I. follow Packaging Unboxd on Youtube and connect with Evelio on LinkedIn.

Connect with Evelio on LinkedIn Here

Follow us on YOUTUBE Here

Get our FREE A.I. for Packaging Designers Guide to Midjourney book here!

If you're in packaging then you need to check out our Sponsors:

Need to produce retail packaging and want to avoid distributors and buy packaging direct from the manufacturer? Check out IDPdirect.com

Need to be prepared for EPR regulations and have all of your packaging specifications in one place? Check out Specright.com

Don't have time to create custom dielines? Use A.I. to make the most complex dielines in seconds using Pacdora.com

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My Cordenons is a paper mill that's been making paper for packaging designers in Italy since the 16th century. Today this innovative paper mill is pushing the boundaries of sustainable packaging solutions with customized papers that use brand's production waste.

Evelio Mattos of Packaging Unboxd finds out what makes this paper so special and why packaging suppliers should be asking for My Cordenons the next time they have to make merchant boxes or gift packaging.

Learn more at My Cordenons

Connect with Evelio on LinkedIn

Connect with Katia Tedeschi on LinkedIn

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Evelio Mattos discusses the challenge of being a designer who appreciates design while also working in sustainability. He explores the tension between appreciating the aesthetics of a design and considering its sustainability. Using examples like ketchup-flavored cotton candy packaging, he highlights the conflict between creating unnecessary products for marketing purposes and the principles of sustainability. Mattos emphasizes the importance of being true to oneself as a designer and not worrying about others' opinions.

Key Takeaways:

1. Being a designer who appreciates design and works in sustainability can be challenging due to conflicting priorities.
2. Designers may appreciate the aesthetics and functionality of a design, even if it is not sustainable.
3. Sustainability designers need to consider the environmental impact and avoid creating unnecessary waste.
4. Designers have a role in selling products and concepts, which can sometimes conflict with sustainability goals.
5. It is important for designers to be true to themselves and not worry too much about others' opinions.

Quotes:

• "You can't be a designer and appreciate design, but then also on the flip side, just only focus on sustainability."
• "Don't create things that you don't need. Don't create more waste when it's not necessary."
• "As a brand and as a designer, your job is to sell more product."
• "You don't have to be just one thing to everybody. Just be true to yourself."
• "It's an opportunity to educate other people and say, look, this is what I appreciate. This is what I enjoy. If you don't like it, don't worry about it."

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Evelio is here with another breakdown of package design processes and what to consider when designing packaging.

In this episode he shares GSM, Headspace, and explains a variety of Post Production Processes.

Learn how to design packaging with Packaging Unboxd Podcast

Are you a Merchant looking for boxes? Or interested in knowing the source for another Merchants Boxes? Don't copy, be an original check out our sponsors below!

Connect with our Sponsors:

⁠IDP Direct - Sustainable Luxury Packaging Manufacturers⁠

⁠Pacdora - Ai enhanced packaging dielines and 3d mockups⁠

⁠Specright - Your specifications management platform⁠

⁠Connect with Evelio on LinkedIn⁠

⁠Learn from the best on Youtube!⁠

Packaging Unboxd podcast, previously known as the the Package Design Unboxed podcast and the Packaging Podcast is an original publication by Evelio Mattos, Unboxed © 2023

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Over the past 30 days, Evelio has embarked on an incredible journey, traveling to Paris, Spain, Italy, Romania, New York, Shanghai, and Singapore, captivating audiences worldwide with insights on the integration of Artificial Intelligence in the creative packaging design workflow.

Throughout the episode, Evelio reveals the power of AI in enhancing creativity and revolutionizing the packaging design process. Drawing from his extensive experience, he takes us on a deep dive into the innovative applications of AI, including the revolutionary midjourney platform and the implementation of ChatGpt. Through real-world examples, Evelio showcases how AI can be harnessed to unlock new levels of inspiration and transform the way designers approach their craft.

From visual ideation to creating moodboards, from crafting marketing mockups to developing new structural constructions, Evelio shares diverse use cases of AI in the design process. Gain valuable insights into how AI can assist designers in generating unique ideas, streamlining workflows, and ultimately, pushing the boundaries of what is possible in packaging design.

Whether you're an aspiring designer, a packaging enthusiast, or simply curious about the intersection of technology and creativity, this episode is a must-watch. Join us as we explore the limitless possibilities that arise when artistry and artificial intelligence converge.

Connect with our Sponsors:

IDP Direct - Sustainable Luxury Packaging Manufacturers

Pacdora - Ai enhanced packaging dielines and 3d mockups

Specright - Your specifications management platform

Connect with Evelio on LinkedIn

Learn from the best on Youtube!

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How do you build own brands for existing brands? If you[ve ever wondered how designers create private label packaging design that connects with consumers in within a shopping experience, Danielle Beal shares her experiences from designing for Tesco to their Pentaward winning design for Levain Bakery.

Connect with Danielle Beal, click here.

Connect with Evelio, click here.⁠

⁠Join the Packaging Pact, click here!⁠

📦 Support the pod by leaving us a review ⁠⁠here.⁠⁠

Sponsor Links: Sustainable Packaging Manufacturer -⁠⁠ IDP Direct⁠⁠Specifications Management -⁠⁠ Specright⁠⁠Get packaging templates, Dielines, and mock-ups - ⁠⁠Pacdora - USE UNBOXD50 for 50% off⁠⁠

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Are you a fan of Packaging Unboxd and want to connect with Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to ⁠⁠YouTube here*⁠⁠.

Listen to these episodes next:

⁠⁠Real-World Applications of Ai in Professional Creative Design Today with Teri Campbell | Ep 121⁠⁠

⁠⁠What is Luxury Packaging with Burberry Creative Director Vincent Villeger⁠⁠

⁠⁠What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky⁠⁠

⁠⁠Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker⁠⁠

⁠⁠How To Win Packaging Design Awards with Head of Pentawards Adam Ryan⁠⁠

⁠⁠Structural Packaging & User Experience with Think Packaging Mat Bogust⁠⁠

⁠⁠Building a 700 Million Dollar Brand with Packaging Design, Founder of Liquid Death Mountain Water Mike Cessario⁠⁠

packaging #design #privatelabel

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What is the latest in luxury labels for packaging? Micol and Alina of @FedrigoniSelfAdhesives share their newest Replay labels made from recycled liners.

Learn what luxury labels mean to your product and how Fedrigoni can help you select the right material and adhesive for your next packaging program.

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Evelio hosts Packaging Unboxd live at Packaging Premiere Milan, the dominant luxury packaging conference in Italy for brands, creatives, and manufacturers.

In this episode we speak to James Cropper Colourform about their latest Cocoon style packaging as they continue to innovate in the sustainable luxury packaging market.

Audio is a bit noisy as this event was packed with visitors and our booth was teaming with people come to watch the live recording.

Topics covered include Trends, Materials, Sustainability, Packaging Manufacturing, Branding, and even touch on Artificial Intelligence based packaging design as covered in our Keynote presentation.

Sponsors:

Pacdora.com - Custom dieline creation and rendering app

IDPdirect.com - Luxury packaging manufacturer with global delivery and factory-direct production around the world.

Specright.com - Packaging specifications management and sustainability support

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Evelio unboxes the RODECaster Pro Two, a piece of podcasting equipment he'll use while traveling through Europe making podcasts. The box came with mics and headphones, and Evelio is eager to start plugging it in and using it.

The sleeve of the box is four-color printed and features a foil stamp with detailed copy pieces.

The inside of the box is one-color black with icons and information on the top and back. The outer panel is laminated with a smooth finish, and only the exterior is printed. Evelio is impressed with the design of the box and is excited to start using the product. This conversation is about the fold-out box design and how it can be used for product packaging. The fold-out box has a flap on the material which can be used for components or may be wasted. It also has a drawbridge front which allows the user to slide out whatever is inside. There is also an arrow to the back which allows the user to pull out whatever is inside. The box also contains an insert which is a corrugated tuck box.

The box could potentially contain a variety of power plugs from different countries, but having the key product streamlines the logistics process. This design makes it easy to insert power cords for different countries. This conversation discusses the importance of good packaging design from both a user experience and sustainability standpoint. Evelio talks about how it is essential to take into account different countries when designing packaging.

He mentions how a good packaging design would include messaging on the outside, a single color box, and branding and educational messaging on the inside.

From a sustainability standpoint, matte laminated paper can be recycled, but it will be downcycled into something else, not paper. It can be used for things such as insulation, which is not recycled or reprocessed but instead has been used for years.

📦 Support the pod by leaving us a review ⁠⁠here.⁠⁠

Sponsor Links: Sustainable Packaging Manufacturer -⁠⁠ IDP Direct⁠⁠Specifications Management -⁠⁠ Specright⁠⁠Get packaging templates, Dielines, and mock-ups - ⁠⁠Pacdora - USE UNBOXD50 for 50% off⁠⁠

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Are you a fan of Packaging Unboxd and want to connect with Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to ⁠⁠YouTube here*⁠⁠.

Listen to these episodes next:

⁠⁠Real-World Applications of Ai in Professional Creative Design Today with Teri Campbell | Ep 121⁠⁠

⁠⁠What is Luxury Packaging with Burberry Creative Director Vincent Villeger⁠⁠

⁠⁠What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky⁠⁠

⁠⁠Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker⁠⁠

⁠⁠How To Win Packaging Design Awards with Head of Pentawards Adam Ryan⁠⁠

⁠⁠Structural Packaging & User Experience with Think Packaging Mat Bogust⁠⁠

⁠⁠Building a 700 Million Dollar Brand with a photoshopped Can Design, Founder of Liquid Death Mountain Water Mike Cessario⁠⁠

packaging #design #industrialdesign #sustainablepackaging

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I'm wotkingWill artificial intelligence replace designers and creatives? yes. But not today, learn what is new in packaging design with Ai, how to save yourself from replacement for a little while.

Evelio will be speaking at LuxePack New York, go to the site get a ticket and come to the show to learn what you need to know to get started deploying Ai into your creative workflow.

Go to LuxePack, click here.

Connect with Evelio, click here.

Join the Packaging Pact, click here!

📦 Support the pod by leaving us a review ⁠here.⁠

Sponsor Links: Sustainable Packaging Manufacturer -⁠ IDP Direct⁠Specifications Management -⁠ Specright⁠Get packaging templates, Dielines, and mock-ups - ⁠Pacdora - USE UNBOXD50 for 50% off⁠

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Are you a fan of Packaging Unboxd and want to connect with Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to ⁠YouTube here*⁠.

Listen to these episodes next:

⁠Real-World Applications of Ai in Professional Creative Design Today with Teri Campbell | Ep 121⁠

⁠What is Luxury Packaging with Burberry Creative Director Vincent Villeger⁠

⁠What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky⁠

⁠Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker⁠

⁠How To Win Packaging Design Awards with Head of Pentawards Adam Ryan⁠

⁠Structural Packaging & User Experience with Think Packaging Mat Bogust⁠

⁠Building a 700 Million Dollar Brand with a photoshopped Can Design, Founder of Liquid Death Mountain Water Mike Cessario⁠

packaging #design #artificialIntelligence #Ai

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Learn the behind the scenes process to the making of this iconic cover design. Jamie McCAthie along with other TurnerDuckworth alumni collaborated with the band, photographers, arsonists, stage crew, and a many other creatives along the way.Understand how the creative Director position has evolved beyond directing creatives and into directing the vision.Watch the Metallica 72 Seasons unboxing to learn how they burnt all the toys on the streets of San Francisco. Jamie also shares how they used packaging dielines in camera to layout the photography and adjust the set to fit the packaging design. Wanna work with Jamie McCathie?Reach him via LinkedIn here.https://www.linkedin.com/in/jamie-mccathie-889093a/Buy a Lee Jeffries print or hire LJ, learn more here.https://lee-jeffries.co.uk/metallica-72-seasonsLearn more about TurnerDuckworthhttps://turnerduckworth.comSubscribe:https://bit.ly/PUSubs#metallica #72seasons #packaging #design #photography #heavymetal #unboxing #packagingdesign

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Evelio Mattos introduces the podcast episode featuring Tommy Bonyr and Frida Anderson where they discuss Artificial Intelligence and Packaging Design.

They talk about Pantone color versus lab conversation, and sustainable packaging solutions like solar power, algae inks, and carbon negative inks.

Evelio is a member of the Pentawards Jury 2023 and has been working with brands like Michael Kors and Sonos. He is a graphic designer and was initially interested in doing death metal posters, but realized that nobody was paying for that kind of work. He then moved on to website design and ads, which he did not find very exciting.

He then got a chance to do a packaging design job and found that more interesting. He is excited to be part of the podcast and ready to discuss his experience in packaging design. The speaker discusses their first experience working in packaging design. They explain how they fell in love with the art form after creating a physical piece from a box.

They go on to explain how packaging is a superpower since it can traverse time and space, allowing for trends in one year to be used to design something for the next year. They discuss how the chain of people involved in the packaging process is mixed with people from all over the world and different industries. Finally, they talk about when it is time to get paid for their work. The speaker describes how they got into the packaging design industry. They began their journey in flat design but then had the opportunity to create a box and realized that this was the field they wanted to pursue. The speaker then started their own business and got the opportunity to work with a manufacturer, eventually building an agency and selling it.

The speaker discusses how they had to learn the basics of print before they could control it and how they began as an assistant at an agency in California before learning from everyone and climbing the ranks.

Connect withTommy Bonte and Brobygrafiska here.

Connect with Evelio: LinkedIn: https://www.linkedin.com/in/eveliomattos/

Site: https://www.packagingunboxd.com

📦 Support the pod by leaving us a review ⁠here.⁠

Sponsor Links: Sustainable Packaging Manufacturer -⁠ IDP Direct⁠Specifications Management -⁠ Specright⁠Get packaging templates, Dielines, and mock-ups - ⁠Pacdora - USE UNBOXD50 for 50% off⁠

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Are you a fan of Packaging Unboxd and want to connect with Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to ⁠YouTube here*⁠.

Listen to these episodes next:

⁠Real-World Applications of Ai in Professional Creative Design Today with Teri Campbell | Ep 121⁠

⁠What is Luxury Packaging with Burberry Creative Director Vincent Villeger⁠

⁠What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky⁠

⁠Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker⁠

⁠How To Win Packaging Design Awards with Head of Pentawards Adam Ryan⁠

⁠Structural Packaging & User Experience with Think Packaging Mat Bogust⁠

⁠Building a 700 Million Dollar Brand with a photoshopped Can Design, Founder of Liquid Death Mountain Water Mike Cessario

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Evelio Mattos is discussing how the combination of Mid Journey Five and Chat GT Four is changing the world of design. This combination is impacting the way websites and packaging are designed, and Mattos is providing advice on how to stay ahead of the curve and keep your design job.

Evelio shares his journey in packaging design with Midjourney, from version three to version four to version five. In version four, he reached out to Chris Branch, a buddy in Liverpool, who taught him how to make his prompts better and get better results. In version five, the biggest difference is that everything looks like a photograph. Through this journey, Evelio learned that it is important to start simple, and that adding too many terms will confuse the AI and lead to poor results. Mid Journey Five is a technology that allows pro photographers to quickly set up lighting and create high quality images in a short amount of time.

It can be used to create mood boards to set a certain look or feel for a client. Chat GPT Four is a chat interface that can generate code for websites and games, automate features in InDesign, and even understand images. This technology is changing the way people work, as it can be used to quickly generate die lines, create multiple layers for artwork, and even answer questions that require an understanding of an image.

This is making it possible to produce work ten times faster. In this conversation, the speaker talks about the potential of AI to assist in design work. They suggest that Adobe Illustrator and Photoshop could be used with a chatbot window to apply best practices to artwork, such as sizing up logos differently and positioning them in a different place. The speaker also mentions that AI could be used to create designs that are different than what consumers are used to, and that designers should take the lead in AI and keep pushing it forward. Ultimately, the speaker suggests that AI could be used to create ads and social media posts without any design background, and that this could lead to a decrease in what consumers expect from design.

Subscribe:https://bit.ly/PUSubs

packaging #midjourney #design #howto

0:00:00Unpacking the Impact of Mid Journey Five and Chat GT Four on Design

0:00:52"The Packaging Pact: Exploring Mid Journey Version Five"

0:03:04Exploring the Impact of AI on Design: A Conversation with Mid Journey Five and Chat GPT Four

0:06:42Exploring the Impact of AI on Design and the Need for Designers to Lead the Way

0:08:43"Exploring the Benefits of AI for Designers with Paula Share"

0:10:51Exploring the Impact of AI on the Workplace: A Conversation with Packaging Unboxed

--- Send in a voice message: https://anchor.fm/packagingunboxd/message

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Fuseneo's founder Brent Lindberg and Evelio discuss ideas around packaging concept development, sustainability, manufacturing, and the benefits of material agnostic design. 

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Brian Davis, Packaging Materials and Process Engineer with Blue Origin shares what it takes to create packaging for Blue Origin.

Rocket packaging isn't cardboard boxes and inserts, it's engineering and supply chain with a lot of experience. Brian studied at Michigan State University's School of Packaging and has developed packaging for the New Glenn, New Shepard, Moon Landers, and many other components that travel into space.

Connect with Brian Davis: LinkedIn: https://www.linkedin.com/in/davisb15/

Connect with Evelio: LinkedIn: https://www.linkedin.com/in/eveliomattos/

Site: https://www.packagingunboxd.com

📦 Support the pod by leaving us a review here.

Sponsor Links: Sustainable Packaging Manufacturer - IDP DirectSpecifications Management - SpecrightGet packaging templates, Dielines, and mock-ups - Pacdora - USE UNBOXD50 for 50% off

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Are you a fan of Packaging Unboxd and want to connect with Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here*.

Listen to these episodes next:

Real-World Applications of Ai in Professional Creative Design Today with Teri Campbell | Ep 121

What is Luxury Packaging with Burberry Creative Director Vincent Villeger

What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky

Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker

How To Win Packaging Design Awards with Head of Pentawards Adam Ryan

Structural Packaging & User Experience with Think Packaging Mat Bogust

Building a 700 Million Dollar Brand with a photoshopped Can Design, Founder of Liquid Death Mountain Water Mike Cessario

packaging #design #blueorigin #space #howto #engineering #spacetravel

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The Packaging Unbox Podcast recently had the pleasure of speaking with Sherry Horowitz about Mid Journey artificial intelligence. They discussed the different types of prompts that she uses, how to get started with a prompt, and making a living with Mid Journey as her copilot. They also touched upon the ethics of artificial intelligence, as well as how to work with agencies, designers, and implementing it into a functioning workflow. Sherry also shared her insight on how to make the most of the experience and how to use the technology to get ahead. Additionally, they discussed their sponsors, Idpdirect.com and Specrite.com, who provide factory direct packaging and documentation for EPR laws, respectively. This conversation was full of valuable information and Sherry was an entertaining and informative guest.

The speaker is an enthusiastic tech adopter, and AI has had a dramatic effect on them. Specifically, they are using AI to generate 360-degree visuals for their clients faster and with more ideas than before. For example, they recently completed a dream job, utilizing AI to generate visuals in a way that would have taken weeks to produce manually or, in some cases, wasn't even possible. AI has been an absolute boon to their work, allowing them to have an idea, test it out, and see if it's in the right direction quickly and easily.

The speaker recently helped Isaac Rodansky of Adventure Media, a digital performance marketing firm in Long Island, with a client called Grown Brilliant. The speaker discussed how Adventure Media was able to do branding, as well as digital performance strategy. Isaac is an industrial psychologist who used to be an artist and is able to walk the line between design and digital. The speaker also discussed how they have a network of people they use when working on larger projects, but can work very lean right now. They also discussed the idea of AI taking away jobs, but they believe it is creating more opportunity as it is still difficult to use and people still need photographers and graphic designers.

In this conversation, the speaker discusses the importance of using prompt engineering to create a clearer path when creating projects. Prompt engineering involves leveraging large datasets to come up with intentional results. The speaker recommends using this strategy for faster and more cost-efficient results. The speaker also suggests creating a package to offer rapid prototyping ideation services. This package requires skilled and experienced designers and involves a lot of work and research. Finally, the speaker shares an example of how they created a picture using prompt engineering to study the differences between the words feast, banquet, dinner, and meal.

Connect with Sherry Horowitz on LinkedIn

Connect with Evelio on LinkedIn

Learn more about Packaging Unboxd: https://bit.ly/PUSubs

Sponsor Links: Sustainable Packaging Manufacturer - IDP Direct

Specifications Management - Specright

Get packaging templates, Dielines, and mock-ups Pacdora - USE UNBOXD50 for 50% off

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John is the founder of Counsel for Creators, a company that provides creative professionals with legal advice and protection. He believes that every company should have a lawyer, especially if they are working with contracts or NDAs. John is a creative himself and his team consists of all creatives, and they offer a subscription-based model which is new to the legal field. In this episode, John discusses the importance of having a lawyer, how artificial intelligence is impacting the design industry, and how to protect one's work from copyright infringement. He also explains the concept of owning a style and the legal implications of doing so. John's advice is that all creatives should take advantage of the services that Counsel for Creators provides because the legal aspects of being a creative are becoming increasingly important.

John Tobin of Counsel for Creators is interviewed on the Packaging Unboxd podcast. Counsel for Creators helps creatives build their businesses. John explains that they have creative backgrounds and their goal is to make law accessible to creative people. They thank their sponsors, Idpdirect.com and Spectre.com, which help with product and packaging design and management. John encourages the listeners to remember that this episode does not constitute legal advice. He mentions that before becoming a lawyer he was a designer. He explains that his company helps creatives build businesses, such as creating their own platform or courses. He emphasizes the importance of having access to law for creative people.

Counsel for Creatives is a business that provides affordable legal advice for creative projects. They offer a membership subscription for $95 a month, in which members get access to attorneys to answer their legal questions. This is a much more affordable option than the traditional model of giving a retainer of $3,000. Counsel for Creatives aims to make it easier for people to get the legal advice they need and make an informed decision. Their goal is to provide custom legal advice but make it more accessible and affordable for everyone.

Learn more about Jon Tobin on Linkedin

Check out Counsel for Creators to get all their free content and decide if this is right for you.

Connect with Evelio on LinkedIn

Learn more about Packaging Unboxd: https://bit.ly/PUSubs

Sponsor Links: Sustainable Packaging Manufacturer - IDP Direct

Specifications Management - Specright

Get packaging templates, Dielines, and mock-ups Pacdora - USE UNBOXD50 for 50% off

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Why should you travel to Pairs Packaging Week? Because Easyfairs puts on the largest high tech packaging show anywhere in the world. From manufacturers of packaging to some of the greatest brands delivering packaging innovations on a global scale. Chanel, Louis Vuitton, Guerlain, you name it they are here and searching for the latest in sustainability, consumer experience, and scalable innovations.

Join me in discovering the future of packaging at Paris Packaging Week.

Interested in visiting the show? Click here to learn more:

https://registration.gesevent.com/survey/1s8fal5ak310l/start?translation=1y3e4bjlh3me0

Learn more about Packaging Unboxd: https://bit.ly/PUSubs

📦 Support the pod by leaving us a review here.

Sponsor Links: Sustainable Packaging Manufacturer - IDP DirectSpecifications Management - SpecrightGet packaging templates, Dielines, and mock-ups - Pacdora - USE UNBOXD50 for 50% off

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Are you a fan of Packaging Unboxd and want to connect with Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here*.

Listen to these episodes next:

Real-World Applications of Ai in Professional Creative Design Today with Teri Campbell | Ep 121

What is Luxury Packaging with Burberry Creative Director Vincent Villeger

What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky

Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker

How To Win Packaging Design Awards with Head of Pentawards Adam Ryan

Structural Packaging & User Experience with Think Packaging Mat Bogust

Building a 700 Million Dollar Brand with a photoshopped Can Design, Founder of Liquid Death Mountain Water Mike Cessario

packaging #midjourney #design #howto

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If you're in cosmetics packaging you know this is the conversation you're having right now.

Should we be using recyclable?

Is chemical recycling a real thing?

How do we choose between aluminum and bamboo pulp pans?

Isn't our product too small to even recycle?

Will our customers adopt reusable cosmetics packaging?

If you've even thought of one of these questions, listen to this episode. We get into all of these topics with cosmetics packaging sustainability expert Eva Lagarde.

Connect with Eva Lagarde >> here.

Learn more about Re-sources.co >> here

Stay up to date with the latest in Packaging Ai >> here

Learn how to generate packaging with Midjourney >>here

Follow Evelio on LinkedIn >>here

📦 Support the pod by leaving us a review here.

Sponsor Links: Sustainable Packaging Manufacturer - IDP DirectSpecifications Management - SpecrightGet packaging templates, Dielines, and mock-ups - Pacdora - USE UNBOXD50 for 50% off

-----

Are you a fan of Packaging Unboxd and want to connect with Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here*.

Listen to these episodes next:

Real-World Applications of Ai in Professional Creative Design Today with Teri Campbell | Ep 121

What is Luxury Packaging with Burberry Creative Director Vincent Villeger

What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky

Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker

How To Win Packaging Design Awards with Head of Pentawards Adam Ryan

Structural Packaging & User Experience with Think Packaging Mat Bogust

Building a 700 Million Dollar Brand with a photoshopped Can Design, Founder of Liquid Death Mountain Water Mike Cessario

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Packaging Unboxd special guest, Kevin Russell, Creative Director at Dark Forces Design talks about Artificial Intelligence in the creative process.

In today's episode, we'll be discussing Midjourney, a new AI tool for packaging design. Kevin will be sharing his thoughts on how to use Midjourney, the opportunities it creates for designers, and the legalities of using AI in the design process.

We'll also be exploring how the future of design is evolving at breakneck speeds and how Midjourney fits into this landscape.

So, grab your headphones and join us as we delve into the exciting world of Midjourney and the future of design.

Learn more about Kevin's work >> here

Check out Kevin's Link Tree >> here

Stay up to date with the latest in Packaging Ai >> here

Learn how to generate packaging with Midjourney >>here

Follow Evelio on LinkedIn >>here

Sponsor Links: Sustainable Packaging Manufacturer - IDP DirectSpecifications Management - SpecrightGet packaging templates, Dielines, and mock-ups - Pacdora - USE UNBOXD50 for 50% off

-----

Are you a fan of Packaging Unboxd and want to connect with Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here*.

Listen to these episodes next:

Real-World Applications of Ai in Professional Creative Design Today with Teri Campbell | Ep 121

What is Luxury Packaging with Burberry Creative Director Vincent Villeger

What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky

Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker

How To Win Packaging Design Awards with Head of Pentawards Adam Ryan

Structural Packaging & User Experience with Think Packaging Mat Bogust

Building a 700 Million Dollar Brand with a photoshopped Can Design, Founder of Liquid Death Mountain Water Mike Cessario

📦 Support the pod by leaving us a review here.

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You've already heard about Ai and its power to generate designs in seconds, but is there anyone actually using these designs in the real world?

Yes! Food and Packaging Photographer, Teri Campbell explains how he's using Ai to generate environments and details for his shots. He also shares how MidJourney has re-invigorated his love and passion for being creative.

The efficiencies that Midjourney delivers allow you to iterate faster, pivot in real-time, and discover never before seen opportunities.

Teri shares some of his favorite prompts, photographic terminology to use in MidJourney, and some of the tools he's using to make Ai work harder for him.

Whether you're for or against Ai, this is a must listen because it might just change your mind one way or another. But one thing for sure is that you'll get a new perspective on what's possible with Ai.

Learn more about Teri's work >> here

Follow Teri on LinkedIn >> here

Stay up to date with the latest in Packaging Ai >> here

Learn how to generate packaging with Midjourney >>here

Follow Evelio on LinkedIn >>here

Sponsor Links:Sustainable Packaging Manufacturer - IDP Direct
Specifications Management - Specright
Get packaging templates, Dielines, and mock-ups - Pacdora - USE UNBOXD50 for 50% off

-----

Are you a fan of Packaging Unboxd and want to connect with Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here*.

Listen to these episodes next:

What is Luxury Packaging with Burberry Creative Director Vincent Villeger

What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky

Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker

How To Win Packaging Design Awards with Head of Pentawards Adam Ryan

Structural Packaging & User Experience with Think Packaging Mat Bogust

Building a 700 Million Dollar Brand with a photoshopped Can Design, Founder of Liquid Death Mountain Water Mike Cessario

📦 Support the pod by leaving us a review here.

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Nick Longo of the DGDC, Deeply Graphic Design Cast podcast and Evelio discuss Artificial Intelligence and its impact on the packaging design industry.
They explore how AI can be used to supplement designer's craft rather than replace them, and discover that Midjourney and OpenAI are essential tools for designers looking to stay ahead of the curve.

These platforms offer users the ability to create moodboards faster, share AI concepts with clients, and back into manufacturable ideas.

If you want to stay competitive in packaging design, get involved with this conversation today!

Listen to the DGDC podcast with Nick Longo
Check out Nick's work
Connect with Nick on LinkedIn

Get the only How to Design Packaging with Midjourney book.

Haven't connected with Evelio on LinkedIn yet?

Follow him to get daily packaging content and education, connect here.

Sponsor Links:

Sustainable Packaging Manufacturer - IDPDirect

Specifications Management - Specright

Get Templates, Dielines, and Mock-ups - Pacdora - USE UNBOXD50 for 50% OFF

Are you a fan of Packaging Unboxd and want to connect with Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here*.

Listen to these episodes next:

What is Luxury Packaging with Burberry Creative Director Vincent Villeger

What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky

Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker

How To Win Packaging Design Awards with Head of Pentawards Adam Ryan

Structural Packaging & User Experience with Think Packaging Mat Bogust

Building a 700 Million Dollar Brand with a photoshopped Can Design, Founder of Liquid Death Mountain Water Mike Cessario

❤️ packaging and want to join me on the Packaging Unboxd podcast? Fill out this form and we'll contact you if you're a fit Click here.

📦 Support the pod by leaving us a review here.

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Have you ever wanted to own a brand you've designed for? Or at least have a partial ownership in its success? Lilli Keinaenen explains how designing packaging for a cannabis brand led to having an equity stake in Green Bee Botanicals. We discuss creative billing, imposter syndrome, the complexities of cannabis packaging, and a smelly fish challenge on TikTok.

Learn more about Change Maker Creative here.

Connect with Lilli on LinkedIn

Haven't connected with Evelio on LinkedIn yet?

Follow him to get daily packaging content and education, connect here.

Sponsor Links:

Sustainable Packaging Manufacturer - IDPDirect

Specifications Management - Specright

Get Templates, Dielines, and Mock-ups - Pacdora - USE UNBOXD50 for 50% OFF

Are you a fan of Packaging Unboxd and want to connect with Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here*.

Listen to these episodes next:

What is Luxury Packaging with Burberry Creative Director Vincent Villeger

What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky

Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker

How To Win Packaging Design Awards with Head of Pentawards Adam Ryan

Structural Packaging & User Experience with Think Packaging Mat Bogust

Building a 700 Million Dollar Brand with a photoshopped Can Design, Founder of Liquid Death Mountain Water Mike Cessario

❤️ packaging and want to join me on the Packaging Unboxd podcast? Fill out this form and we'll contact you if you're a fit Click here.

📦 Support the pod by leaving us a review here.

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Do you want to increase sales with your packaging design?

Steve Lamoureux shares how the data analyzed by Designalytics can refine a brief and drive sales based on consumer feedback during the design process. Don't assume you know what consumers want before you design, find out why they buy, where they buy, and what's important to them.

You can use this information to create packaging that resonates with consumers and drives sales. With Designalytics, you can create packaging that sells.

Click here to learn more about Designalytics and how it can help you increase sales with your packaging design.

Agencies discussed in this episode:

Interact Brands

Moxie Sozo

Beardwood

ForceMajeure

Haven't connected with Evelio on LinkedIn yet?

Follow him to get daily packaging content and education, connect here.

Sponsor Links:

Sustainable Packaging Manufacturer - IDPDirect

Specifications Management - Specright

Get Templates, Dielines, and Mock-ups - Pacdora - USE UNBOXD50 for 50% OFF

Are you a fan of Packaging Unboxd and want to connect with Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here*.

Listen to these episodes next:

What is Luxury Packaging with Burberry Creative Director Vincent Villeger

What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky

Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker

How To Win Packaging Design Awards with Head of Pentawards Adam Ryan

Structural Packaging & User Experience with Think Packaging Mat Bogust

Founder of Center Design and Front and Center Podcast Host Alex Center

Building a 700 Million Dollar Brand with a photoshopped Can Design, Founder of Liquid Death Mountain Water Mike Cessario

❤️ packaging and want to join me on the Packaging Unboxd podcast? Fill out this form and we'll contact you if you're a fit Click here.

📦 Support the pod by leaving us a review here.

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You don't have time to learn CAD or some other 3D program, right? Well now you can just log in and create dielines and renders from anywhere with PACDORA.com

In this episode I speak to Yu Wang about Pacdora and how they solve the first obstacle in packaging design - making packaging dielines.

If you're like most of us, we design packaging graphics and use illustrator to create dielines. Ye, there are packaging engineers and specialists that jump right into CAD and create efficient dielines, but designers don't always work like that.

That's where Pacdora comes in. It allows you to type in the dims and materials plus the style of your pack and instantly you have a render, a dieline, and a video of the assembly.

Interested in Pacdora? Use the promo code: unboxd50 to save 50% off an annual plan.

Sponsor Links:

Sustainable Packaging Manufacturer - IDPDirect

Specifications Management - Specright

Get Templates, Dielines, and Mock-ups - Pacdora

Are you a fan of Packaging Unboxd and want to connect with Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here*.

Listen to these episodes next:

What is Luxury Packaging with Burberry Creative Director Vincent Villeger

What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky

Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker

How To Win Packaging Design Awards with Head of Pentawards Adam Ryan

Structural Packaging & User Experience with Think Packaging Mat Bogust

Founder of Center Design and Front and Center Podcast Host Alex Center

Building a 700 Million Dollar Brand with a photoshopped Can Design, Founder of Liquid Death Mountain Water Mike Cessario

❤️ packaging and want to join me on the Packaging Unboxd podcast? Fill out this form and we'll contact you if you're a fit Click here.

📦 Support the pod by leaving us a review here.

• Have you connected with Evelio on LinkedIn yet? if you haven't follow him to get daily packaging content and education, connect here.

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Today we’re talking to Creative Director Jaime Cabrera, his book What’s the Big Idea - An Indispensable Guide to Becoming a Kick-ass Creative Director - Available now on Amazon. You can check out the link in the show notes.

So what does it take to be a creative director, how do you get there, and how to manage up to your creative director as a junior designer.

Jaime’s book is meant to be for anyone aspiring to be a Creative Director or maybe in your first year as one.

The truth is that if you don’t have a mentor or someone you can talk to about this position, you get a huge dose of imposter syndrome, that why this book is so important so that you know everyone goes through the same phase, and really how to navigate your way to the top and grow once you’re there.

Ok before we get to it, do me a favor and subscribe to the channel. Leave us a review or comment wherever you’re listening or watching the show and let us know anything you’re like to learn about packaging design.

This episode it brought to you by IDPdirect.com the only factory direct packaging manufacturer that specializes in sustainable retail packaging made in their own factories which saves you from paying distributor markups. If you need to buy packaging, check out IDPdirect.com

It’s also brought to you by Specright.com, your packaging specification management platform, Why would you want this? It streamlines project management, standardizes design processes, and manages

documentation among a million things. If your buying packaging check out Specright.com

And the Packaging Unboxd podcast is brought to you by Pacdora.com, the online packaging design platform that allows you to create production-ready dielines and 3D renders of thousands of packaging constructions. If you need to design packaging check it out, Pacdora.com

If you want to catch me live, I’ll be speaking at Paris Packaging Premiere Paris January 25 and 26

And Packaging Premiere Milan, May 16 - 18

Show Links:

Buy Jaime's Book: What's the Big Idea?

Listen to Jaime's podcast with:

Pieter Claeys

Ed Miller

Self Help Guide for Copy Writers from Dan Nelkin

Connect with Evelio Mattos on LinkedIn

Follow Packaging Ai to learn how to design using Artificial Intelligence

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If you've ever said I'm a designer, not a salesperson, you're probably not wrong, but you're for sure not right.

Graphic designers, packaging designers, really any type of designer is a sales person. What you're creating has to sell an idea, a product, a service, something. But before you get the chance to sell to the end user, you have to sell your concept to your internal team and then to your external client.

Dennis Whalen, creative sales rockstar that he is lays out what you need to know to sell design internally and externally. If you choose to be a salesperson and not a designer, he talks about his career and why selling vs designing suits him just fine.

We get a bit of a history lesson as well, he's worked with:

Primo Angeli, Pearlfisher, Michael Osbourne Design, Philippe Becker, Revel, Stranger & Stranger, and so many more heavy hitters in the design world you won't believe.

If you could use one tactic to close just one more client, what would that be worth?

Dennis shares at least 8 tips on how to be a better salesperson, build a strong network, and deliver on your WHY every time.

Sponsored by IDPDirect.com & Specright

Learn more and connect with Dennis Whalen on LinkedIn

Connect with Evelio Mattos

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Colienne Regout of The Unboxing Your Packaging Podcast interviewed Evelio Mattos about his podcast, design purpose, and what sustainable packaging needs to work. 

This is an abbreviated episode, if you'd like to listen to the full episode with Colienne, you can listen here. 

Watch the episode on Youtube

Follow Evelio on LinkedIn

And catch the Friday Packaging Class on LinkedIn Live or watch it on your own time on Youtube.

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Packaging Unboxd and The People of Packaging team up to unbox the $150 bottle of Gold Fashioned from Sunday's finest along with Co-founder Robert Haynes and Damiane Nickles.

Color, materials, production processes, as well as why each design decision was made is explained in this episode as we enjoy ourselves a few Gold Fashions. 

Learn how delayed gratification designed into packaging can increase consumer anticipation and drive brand affinity. Or how panels in packaging can be used to tell an excitement creating story.

Packaging design is critical when designing packaging for alcohol and ready to drink market as it allows the server to feel special and enjoy the process of unboxing the bottle in their own special way.

Episode links:

Order your own Sunday's Finest Gold Fashion here

Listen to Adam Peek's People of Packaging Podcast here

Connect with Evelio on LinkedIn and learn more about packaging design here

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What is B Corp Certification?

Should design agencies get B Corp certification?

And what are the benefits, or why should you get B Corp certified?

Here Design, shares all of these answers and helps us understand why you should consider B Corp certification for your future.

Episode Links:

B Corp Certification

Here Design

- - -

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In Time Re:Imagined, three incredibly rare whiskies, the Glenfiddich 50, 40, and 30 Year Old single malts are uniquely presented as bespoke art, conceptually designed and created by Here Design. Each expression links back to an individual liquid story and technical truth by representing different types of time; Simultaneous, Cumulative and Suspended. A $50,000 product doesn't have to compete on shelf with other luxury goods, you know if you can afford it and you want it, you're going to get it. So what does luxury packaging actually deliver? A dream.  Here Design explains how their team looked beyond the product to the promise of the brand and the one true luxury, time. Time was the brief and concept being made physical without gimmicks or gold plating. Here Design focused on the layers of stories told over time, the weather patterns that occurred while the whiskey sat in barrels for 50 years. capturing all of that data and allowing it to shape the narrative and packaging.  What you get with Glennfiddich Time: Reimagined is the visual representation of time in packaging. Learn who should be in the room when you develop high concepts, and how each person has a role in the big picture. Learn how copywriters can support design by taking disparate concepts and formulating them into a cohesive North Star story. Show links: Here Design Glenfiddich Time : Reimagined

*Are you a fan of Packaging Unboxd and want to connect with Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here.

Listen to these episodes next: What is Luxury Packaging with Burberry Creative Director Vincent Villeger What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker How To Win Packaging Design Awards with Head of Pentawards Adam Ryan Structural Packaging & User Experience with Think Packaging Mat Bogust Founder of Center Design and Front and Center Podcast Host Alex Center Building a 700 Million Dollar Brand with a photoshopped Can Design, Founder of Liquid Death Mountain Water Mike Cessario

❤️ packaging and want to join me on the Packaging Unboxd podcast? Fill out this form and we'll contact you if you're a fit Click here. 📦 Support the pod by leaving us a review here. * Have you connected with Evelio on LinkedIn yet? if you haven't follow him to get daily packaging content and education, connect here.

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This mind blowing mono-material packaging design makes you question what you thought you knew about molded fiber and product packaging manufacturing.

The team at Colourform (yes, with a U), are questioning why everything is overpackaged and how to reduce materials and packaging components to deliver fresh take on branding and what it means to package something.

Their award winning brand building molded fiber designs challenge everything from how to package a bottle and cosmetics, to fragrance and fashion.

Listen to learn the first 5 things you need to ask before you start down the path of molded fibre (yes, with an "re" not an "er")

Links to stuff in the show:

ColourForm

James Cropper

La Vie Est Belle by Lancome packaging

Ruinart packaging

Connect with Evelio on LinkedIn for his packaging classes

Love learning about packaging?

Subscribe to our Youtube channel

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Evelio talks to Dirty Dough founder Bennett Maxwell about how their cookie box got them sued by Crumbl cookies and they turned it into content that more than doubled their franchises from 90 to over 200 in 2 months. 

Plus learn how finding the right coating allowed them to reduce their packaging spend and increase user experience for non-customers! Did you know that Uber Eats make up 25% of most take-out orders and are considered non-customers?

Links:

• Dirty Dough Cookies

• Bennett Maxwell

• Buckwild Media

• EKR Agency

Love learning about packaging?

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Olive Natural Skincare launched a complete packaging redesign, but why? What's the reason for redesigning packaging that's worked for over 10 years? 

Hear how Mike Green and his team made the decision to redesign their brand's packaging, who this New Zealand based skincare company chose for the redesign, and what happens after you get your new packaging.

From this episode you'll get:

Questions to ask yourself before a packaging redesign

Strategy to communicate your upcoming packaging redesign

How to grown an agency internationally

You'll get this and a ton more!

Order your own Olive Natural Skincare products here

Connect with Evelio on LinkedIn here

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We produce trillions of packaging units every year

Every brand is talking about sustainability

And we Spend months designing this packaging

But are we being scammed by sustainability?

Carbon Offsetting, Hemp Paper, Aluminum, Recycling, Stand-up Pouches, are these sustainable packaging scams?

Should you be designing differently? 

Listen to this honest conversation about each of these topics with sustainability expert Paul Foulkes Arellanos and learn what is and isn't a scam, and what you can do today to make your brand more sustainable.

Connect with Paul on LinkedIn

Follow his Company on LinkedIn

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Introducing mew products to the market today require attractive packaging that is sustainable. EAT ROTTEN, the new healthy alternative to those sugar-filled gummy worms from the 90's is doing just that. Launching with compostable sachets and a healthier sugar alternative this grotesquely beautiful pack flies in the face of the current minimalist design trend in candy.

Here's what you'll get in this episode:

Hard lessons learned: How packaging can delay your product launch.

We didn't consider print production: How files need to be set up from the start

Managing color: How some substrates react to color and the different processes to overcome BAD color.

In this episode with EAT ROTTEN we share all of the hard earned lessons of launching a product when you don't know packaging. Most start-ups out there are launching a product not packaging, so packaging is thought of last. Michael Fisher shares the difficult reality of launching candy packaging warts and all.

Support ROTTEN gummy worms here

Learn more about Michael Fisher on LinkedIn

Step into their disgusting lab here

Connect with Evelio on LinkedIn

Want more packaging design content? How to design packaging, what is luxury packaging, what is sustainable packaging? Get everything you want to know about packaging design from the podcast.

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Johnathan Assaraf, Packaging Designer and Co-founder of DIPalready.com shares how his brand is redefining what sustainable packaging means. 

Johnathan explains what materials they chose, what packaging they buy stock and what packaging they buy custom. 

We also talk about the timeline to get packaging and production issues to look out for.  

John shows that you don't have to customize every piece of packaging when your consumer's focus is sustainability and high design.  

Rate Review the Podcast

Links: 

Uline Stock Shippers

Dip Premium Haircare

Connect with Evelio

packaging #packagingdesign #graphicdesign #design #startup #branding #designeducation #recycle #sustainability

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Black Ink Projects Co-founders Matt and Hayden answer how they are consistently innovative and pushing the bounds of packaging design.

After designing the latest shoebox for the Adidas x Mr. Bailey release. Their Mycelium box and amniotic sac-like shoe bag has been featured everywhere from Hypebeast to Trendhunter as a groundbreaking shoe box. 

So how do they manage to stay so far ahead of trends and pushing manufacturing beyond the norms? Haden and Matt give a masterclass in never settling for now and how to always look to the future.

Want more packaging design content? How to design packaging, what is luxury packaging, what is sustainable packaging? Get everything you want to know about packaging design from the podcast.

Learn more about Black Ink Projects

Check out their work on Instagram

Connect with Haden and Matt on Linkedin

Connect with Evelio on LinkedIn

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Learn what an Executive Creative Director does at a design agency, what they're responsible for, and how lifelong learning is critical to the position.

We talk with Chloe Templeman of BigFish London and previously DesignBridge about what it's like to be a female executive.

From being a mentor to a mentee and helping to make female execs visible Chloe shares her experiences as a female creative executive.

Connect with Chloe Templeman

Learn more about Big Fish

Learn about Pentawards

Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here*.

Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design and Front and Center Podcast Host Alex Center, Head of sustainability at Interact Brands Valerie Hawks, Materials and sustainability at Nirvana CPH Katie Kubrak, Founder of Liquid Death Mountain Water Mike Cessario, and more.

❤️ packaging and want to join me on the Package Design Unboxd podcast? Fill out this form and we'll contact you if you're a fit Click here.

📦 Support the pod by leaving us a review here.

• Have you connected with Evelio on LinkedIn yet? if you haven't follow him to get daily packaging content and education, connect here.

❤️ packaging and want to join me on the Package Design Unboxd podcast? Fill out this form and we'll contact you if you're a fit Click here.

📦 Support the pod by leaving us a review here.

• Have you connected with Evelio on LinkedIn yet? if you haven't follow him to get daily packaging content and education, connect here.

❤️ packaging and want to join me on the Package Design Unboxd podcast? Fill out this form and we'll contact you if you're a fit Click here.

📦 Support the pod by leaving us a review here.

• Have you connected with Evelio on LinkedIn yet? if you haven't follow him to get daily packaging content and education, connect here.

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Chloe Templeman, Executive Creative Director at BigFish London explains what strategy is, how it shapes the brief, and how it defines success in packaging design.

In this episode you are going to get 3 big things:

1) What happens during a strategy workshop that shapes the brief

2) What information you need to gather before it hits design

3) How to get your logic straight before you bring the magic

Plus, get the 5 questions you need to ask in every strategic workshop, the why's, the how's, and the who's.

Links:

• Bigfish

• Chloe Templeman

• Pentawards

• Evelio Mattos

Interested in watching vs just listening? Subscribe to PDU on Youtube

Other episodes you might enjoy:

Vincent Villeger, What is Luxury Packaging

Mat Bogust Founder of Think Packaging NZ

Tom Szaky Founder of Loop, What is Sustainable Packaging

Pierre Paslier, Designing Packaging from Seaweed

Pick up a death metal PDU hoodie 🤘🏽here

Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here*.

Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design and Front and Center Podcast Host Alex Center, Head of sustainability at Interact Brands Valerie Hawks, Materials and sustainability at Nirvana CPH Katie Kubrak, Founder of Liquid Death Mountain Water Mike Cessario, and more.

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Watching people interact with your packaging on shelf or secret shopping is the fastest way to prioritize design. Experiencing the Consumer Journey Before Designing Anything is critical to your packaging design process. Yes it's fun to design and solve problems, but going through the journey yourself then watching others go through it will unlock the hurdles keeping your design from being effective.

What's effective? Well, selling your product and being sustainable.

In this episode I give an example from this week's brand workshop where I took a brand to their own stores and distribution centers to walk through every step of the brand's packaging to the consumer. What we uncovered was magical.

Listen and get out from behind your computer to improve your packaging design.

Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here*.

Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design and Front and Center Podcast Host Alex Center, Head of sustainability at Interact Brands Valerie Hawks, Materials and sustainability at Nirvana CPH Katie Kubrak, Founder of Liquid Death Mountain Water Mike Cessario, and more.

❤️ packaging and want to join me on the Package Design Unboxd podcast? Fill out this form and we'll contact you if you're a fit Click here.

📦 Support the pod by leaving us a review here.

• Have you connected with Evelio on LinkedIn yet? if you haven't follow him to get daily packaging content and education, connect here.

❤️ packaging and want to join me on the Package Design Unboxd podcast? Fill out this form and we'll contact you if you're a fit Click here.

📦 Support the pod by leaving us a review here.

• Have you connected with Evelio on LinkedIn yet? if you haven't follow him to get daily packaging content and education, connect here.

❤️ packaging and want to join me on the Package Design Unboxd podcast? Fill out this form and we'll contact you if you're a fit Click here.

📦 Support the pod by leaving us a review here.

• Have you connected with Evelio on LinkedIn yet? if you haven't follow him to get daily packaging content and education, connect here.

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What are the packaging design trends for 2023? Beyond sustainability we're looking at what is trending from across the planet. You'll be sure to spot these trends coming before the end of the year.

So if you're a graphic designer, start-up, or packaging designer looking for inspiration listen up, you're getting insider trends!

Pick up a death metal PDU hoodie 🤘🏽here

Connect with Evelio on LinkedIn

Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here*.

Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design and Front and Center Podcast Host Alex Center, Head of sustainability at Interact Brands Valerie Hawks, Materials and sustainability at Nirvana CPH Katie Kubrak, Founder of Liquid Death Mountain Water Mike Cessario, and more.

❤️ packaging and want to join me on the Package Design Unboxd podcast? Fill out this form and we'll contact you if you're a fit Click here.

📦 Support the pod by leaving us a review here.

• Have you connected with Evelio on LinkedIn yet? if you haven't follow him to get daily packaging content and education, connect here.

❤️ packaging and want to join me on the Package Design Unboxd podcast? Fill out this form and we'll contact you if you're a fit Click here.

📦 Support the pod by leaving us a review here.

• Have you connected with Evelio on LinkedIn yet? if you haven't follow him to get daily packaging content and education, connect here.

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In this episode I explain my transition from graphic designer to packaging designer and the steps I went through to launch my career in a new-to-me industry.

In this episode you'll get a few key insights:

1) How to stand out and get noticed by potential clients or employers

2) Your responsibility to the consumer as a packaging designer

3) How niching down in your industry can help position you as an expert

And a ton more.

Pick up a death metal PDU hoodie 🤘🏽here

Connect with Evelio on LinkedIn

Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here*.

Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design and Front and Center Podcast Host Alex Center, Head of sustainability at Interact Brands Valerie Hawks, Materials and sustainability at Nirvana CPH Katie Kubrak, Founder of Liquid Death Mountain Water Mike Cessario, and more.

❤️ packaging and want to join me on the Package Design Unboxd podcast? Fill out this form and we'll contact you if you're a fit Click here.

📦 Support the pod by leaving us a review here.

• Have you connected with Evelio on LinkedIn yet? if you haven't follow him to get daily packaging content and education, connect here.

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In response to some overwhelming feedback on social media let's discuss RGB vs CMYK in the print world and is it time to learn a new trick?

In this episode recorded while driving to a press check (sorry of the background noise) we talk about RGB benefits, CMYK is it the old way of doing things, what does Adobe say, and how to incorporate RGB into your process.

If you want to support the podcast you can subscribe or leave a review wherever you get your podcasts.

Pick up a death metal PDU hoodie 🤘🏽here

Connect with Evelio on LinkedIn

Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here*.

Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design and Front and Center Podcast Host Alex Center, Head of sustainability at Interact Brands Valerie Hawks, Materials and sustainability at Nirvana CPH Katie Kubrak, Founder of Liquid Death Mountain Water Mike Cessario, and more.

❤️ packaging and want to join me on the Package Design Unboxd podcast? Fill out this form and we'll contact you if you're a fit Click here.

📦 Support the pod by leaving us a review here.

• Have you connected with Evelio on LinkedIn yet? if you haven't follow him to get daily packaging content and education, connect here.

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Ever wonder how packaging professionals select materials, how they help brands become more sustainable, or how geography can impact the materials you choose? In this episode Evelio shares the first step before you select materials for your next packaging design whether you're a professional or student, this quick episode lays out the basic questions to start.

If you still feel you want to understand this further or completely disagree, send me a note and we'll discuss it further on future episodes of PDU.

If you want to support the podcast you can subscribe or leave a review wherever you get your podcasts.

Pick up a death metal PDU hoodie 🤘🏽here

Connect with Evelio on LinkedIn

Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here*.

Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design and Front and Center Podcast Host Alex Center, Head of sustainability at Interact Brands Valerie Hawks, Materials and sustainability at Nirvana CPH Katie Kubrak, Founder of Liquid Death Mountain Water Mike Cessario, and more.

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When you design packaging you think about looks, feel, product protection, and maybe you think about competing on shelf. But have you ever thought about how your packaging sounds?

The way your packaging sounds can turn off consumers, make your product feel cheap, or it can increase the perceived value of your product.

In partnership with Pentawards we listen to the different types of materials in packaging and the sounds they make, how they are us feel, and how to choose the right materials for your brand.

Please join me in listening to this packaging design.

Connect with Pentawards here

If you want to support the podcast you can subscribe or leave a review wherever you get your podcasts.

Pick up a death metal PDU hoodie 🤘🏽here

Connect with Evelio on LinkedIn

Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here*.

Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design and Front and Center Podcast Host Alex Center, Head of sustainability at Interact Brands Valerie Hawks, Materials and sustainability at Nirvana CPH Katie Kubrak, Founder of Liquid Death Mountain Water Mike Cessario, and more.

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Matt Hanzly 3D artist, packaging designer, and engineer shares what he's learned working with consumer electronics packaging in visual, structural, and CAD development. He shares his process of sketching, the tools he uses to render, and a few ways to structure your freelance packaging design fees.

Connect with Matt here

If you want to support the podcast you can subscribe or leave a review wherever you get your podcasts.

Pick up a death metal PDU hoodie 🤘🏽here

Connect with Evelio on LinkedIn

See Scott Biersack's work here

Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here*.

Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design and Front and Center Podcast Host Alex Center, Head of sustainability at Interact Brands Valerie Hawks, Materials and sustainability at Nirvana CPH Katie Kubrak, Founder of Liquid Death Mountain Water Mike Cessario, and more.

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Have you ever hired a type designer to design type for your packaging? Sometimes it feels like that's something saved for the big brands or major agencies, but it's not. Type Designer Scott Biersack and Evelio discuss the finer points of type and Scott shares how even the big agencies buy font sets to use for packaging without hiring someone for custom typography.

Learn how to pair type, talk about type, and even ways to challenge on shelf competitors with type.

If you want to support the podcast you can subscribe or leave a review wherever you get your podcasts.

Pick up a death metal PDU hoodie 🤘🏽here

Connect with Evelio on LinkedIn

See Scott Biersack's work here

Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here*.

Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design and Front and Center Podcast Host Alex Center, Head of sustainability at Interact Brands Valerie Hawks, Materials and sustainability at Nirvana CPH Katie Kubrak, Founder of Liquid Death Mountain Water Mike Cessario, and more.

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What happens when you get 4 packaging nerds on stage at the largest Waste industry event in Vegas? Find out what we covered, what we learned, and how your packaging decisions are just the tip of the iceberg when we discuss every business built around recycling.

With Jonathan Quinn of Pregis, Cory Connors of Sustainable Packaging Podcast, Adam Peek of People of Packaging Podcast, Mikey Pasciuto founder of Scrapp, and myself Evelio Mattos.

If you want to support the podcast you can subscribe or leave a review wherever you get your podcasts.

Pick up a death metal PDU hoodie 🤘🏽here

Connect with Evelio on LinkedIn

*Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here.

Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design and Front and Center Podcast Host Alex Center, Head of sustainability at Interact Brands Valerie Hawks, Materials and sustainability at Nirvana CPH Katie Kubrak, Founder of Liquid Death Mountain Water Mike Cessario, and more.

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Whoo! We hit nearly 100 episodes on the podcast, thank you so much for listening.

Today we are talking to Michael Napoli of Terracycle and wrapping up our 4 part series on designing sustainable packaging.

Want to appear on the show and hit our 5k + audience? Just go to the website and let me know: packagedesignunboxd.com**

Michael Napoli, VP of Material Sales at Terracycle, is a designer turned sustainability expert. He shares how design has to evolve to support sustainability and how it's critical to stay informed and not fall behind.

Here's why you have to listen:

1) Because it's awesome!

If you want to support the podcast you can subscribe or leave a review wherever you get your podcasts.

Pick up a death metal PDU hoodie 🤘🏽here

Connect with Michael on LinkedIn

Connect with Evelio on LinkedIn

Learn more about Terracycle here

*Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday.

Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design and Front and Center Podcast Host Alex Center, Head of sustainability at Interact Brands Valerie Hawks, Materials and sustainability at Nirvana CPH Katie Kubrak, Founder of Liquid Death Mountain Water Mike Cessario, and more.

Support the best damn packaging podcast and our partners:

Order your packaging factory direct with IDPDirect.com

Or learn how Specright can manage your packaging

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Michael Napoli, VP of Material Sales at Terracycle, is a designer turned sustainability expert. He shares how design has to evolve to support sustainability and how it's critical to stay informed and not fall behind.

Here's why you have to listen:

1) How does a brand or designer even begin to work with Terracycle?

2) How do you create truly reusable packaging?

If you want to support the podcast you can subscribe or leave a review wherever you get your podcasts.

Pick up a death metal PDU hoodie 🤘🏽here

Connect with Michael on LinkedIn

Connect with Evelio on LinkedIn

Learn more about Terracycle here

*Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday.

Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design and Front and Center Podcast Host Alex Center, Head of sustainability at Interact Brands Valerie Hawks, Materials and sustainability at Nirvana CPH Katie Kubrak, Founder of Liquid Death Mountain Water Mike Cessario, and more.

Support the best damn packaging podcast and our partners:

Order your packaging factory direct with IDPDirect.com

Or learn how Specright can manage your packaging

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Michael Napoli, VP of Material Sales at Terracycle, is a designer turned sustainability expert. He shares how design has to evolve to support sustainability and how it's critical to stay informed and not fall behind.

Now if you don't know Terracycle, they recycle the unrecyclable and work with some of the world's largest brands to put in place recycling schemes that reduce global waste. Here's why you have to listen:

1) The differences between practically recyclable and technically recyclable, and why this matters.

2) Learn how brands view Sustainability today

3) Different types of recycling processes

If you want to support the podcast you can subscribe or leave a review wherever you get your podcasts.

Pick up a death metal PDU hoodie 🤘🏽here

Connect with Michael on LinkedIn

Connect with Evelio on LinkedIn

Learn more about Terracycle here

*Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday.

Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design and Front and Center Podcast Host Alex Center, Head of sustainability at Interact Brands Valerie Hawks, Materials and sustainability at Nirvana CPH Katie Kubrak, Founder of Liquid Death Mountain Water Mike Cessario, and more.

Support the best damn packaging podcast and our partners:

Order your packaging factory direct with IDPDirect.com

Or learn how Specright can manage your packaging

View Details

Michael Napoli, VP of Material Sales at Terracycle, is a designer turned sustainability expert. He shares how design has to evolve to support sustainability and how it's critical to stay informed and not fall behind.

Now if you don't know Terracycle, they recycle the unrecyclable and work with some of the world's largest brands to put in place recycling schemes that reduce global waste. Here's why you have to listen:

1) The differences between practically recyclable and technically recyclable, and why this matters.

2) Learn how brands view Sustainability today

3) Different types of recycling processes

If you want to support the podcast you can subscribe or leave a review wherever you get your podcasts.

Pick up a death metal PDU hoodie 🤘🏽here

Connect with Michael on LinkedIn

Connect with Evelio on LinkedIn

Learn more about Terracycle here

*Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday.

Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design and Front and Center Podcast Host Alex Center, Head of sustainability at Interact Brands Valerie Hawks, Materials and sustainability at Nirvana CPH Katie Kubrak, Founder of Liquid Death Mountain Water Mike Cessario, and more.

Support the best damn packaging podcast and our partners:

Order your packaging factory direct with IDPDirect.com

Or learn how Specright can manage your packaging

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En el episodio de hoy hablamos con Hernan Braberman Director de Diseño de Tridimage de Argentina. Trabajan con marcas de todo el mundo y tratan con productos de todos los sectores.

En este episodio, aprenderá sobre empaques inteligentes, marca global y sostenibilidad.

Pero, sobre todo, aprenderá qué se necesita para ganar en el concurso Pentawards. Diseño que sorprende y deleita y nos hace sentir un poco de envidia por no haberlo inventado nosotros.

Antes de comenzar, hazme un favor y suscríbete al podcast ahora mismo y asegúrate de dejar una reseña en español para saber que estás escuchando.

Comuníquese con nosotros si desea escuchar a más diseñadores en español en el podcast.

Pick up a death metal PDU hoodie 🤘🏽here

Connect with Hernan on LinkedIn

Connect with Evelio on LinkedIn

*Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday.

Wanna enter Pentawards and join me as Pentawards Winner? Sign up here @ Pentawards*

Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design Alex Center, Head of sustainability at Interact Brands Valerie Hawks, Materials and sustainability at Nirvana CPH Katie Kubrak, Founder of Liquid Death Mountain Water Mike Cessario, and more.

Support the best damn packaging podcast and our partners:

Order your packaging factory direct with IDPDirect.com

Or learn how Specright can manage your packaging

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Jennie Potts Design Director of B&B Studio shares how their work infuses emotion into packaging and why your brand needs a personality.

In today’s episode we discuss some of the work she’s done with B&B studio, one of my favorite chocolate packs for Raw Halo and the positive impact that design has had on the Raw Halo business.

You’ll also why including more content into your Pentawards submission is key to putting you in the running for an award.

If you want to support the podcast you can subscribe or leave a review wherever you get your podcasts.

Pick up a death metal PDU hoodie 🤘🏽here

Connect with Jennie on LinkedIn

Connect with Evelio on LinkedIn

*Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday.

Wanna enter Pentawards and join Jennie and I as Pentawards Winner? Sign up here @ Pentawards*

Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design Alex Center, Head of sustainability at Interact Brands Valerie Hawks, Materials and sustainability at Nirvana CPH Katie Kubrak, Founder of Liquid Death Mountain Water Mike Cessario, and more.

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How do you build a career steeped in innovation and sustainability, where do you get the experience to begin, and what does it mean to manage that process?

This episode we speak to Jenny (Cairns) Greenwood, Innovations and Sustainability Manager at ButterflyCannon in London about her 0 - 1 path to building a career.

Listen and learn how to inject your design process with innovation and sustainability, what questions to ask, and where to start.

If you want to support the podcast you can subscribe or leave a review wherever you get your podcasts. Now let’s get to Jenny (Cairns) Greenwood on Package Design Unboxd.

Pick up a death metal PDU hoodie 🤘🏽

Connect with Jenny on LinkedIn

Connect with Evelio on LinkedIn

*Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday.

Wanna enter Pentawards and join Jenny and I as Pentawards Winner? Sign up here @ Pentawards*

Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design Alex Center, Head of sustainability at Interact Brands Valerie Hawks, Materials and sustainability at Nirvana CPH Katie Kubrak, Founder of Liquid Death Mountain Water Mike Cessario, and more.

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Today’s episode is a 2 parter, we’re speaking with Jenny Cairns, ButterflyCannon’s Innovation & Sustainability Manager. We spoke for so long about a few different things that it actually made more sense to break it up then to release just one long podcast.

In part 1, Jenny and I discuss ButterflyCannon’s Climatic Table document, which is a checklist for 28 sustainable design elements.

Essentially a menu of sustainability priorities each brand should work through. Making sustainability a little easier to digest.

Jenny and I talk through the different sections comparing and contrasting a few types of brands and how they would use the table.

Not only do we tackle sustainability, but we also discuss how to include sustainability and innovation in your packaging design thinking.

Get the Climatic Table from Butterfly Cannon Here

Connect with Jenny Cairns on LinkedIn

Connect with Evelio Mattos on LinkedIn

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Evelio (@eveliomattos) and Neha Tulsian (@NehaTulsian) discuss designing packaging for FMCG in India at NH1 Design, and how balancing culture and society can impact packaging design decisions.

Here are three massive things you’ll take away from this episode:

1) Sometimes you gotta just chase your passion. Neha discusses how her agency was growing based on word of mouth from one industry, when she realized it wasn’t an industry she wanted to be known for. This led her to take a chance with a new client and the rest is history, at least history in the making.

2) The impact cultural society has on design decisions.

3) Taking the time to network and How to find your next agency client.

*Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday.

Wanna enter Pentawards an join Jamie and I as Pentawards Winner? Sign up here @ Pentawards*

Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design Alex Center, Head of sustainability at Interact Brands Valerie Hawks, Materials and sustainability at Nirvana CPH Katie Kubrak, Founder of Liquid Death Mountain Water Mike Cessario, and more.

Support the best damn packaging podcast and our partners:

Order your packaging factory direct with IDPDirect.com

Visit the Pentawards

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Evelio Mattos (@eveliomattos) sits down with Jamie Ellul (@jamie ellul) to discuss how Supple Studio created the iconic Frahm Jacket packaging that won several awards at Pentawards (@pentawards) last year. How he built his agency, how this project literally walked into his office, and the value of winning design awards for agencies.

*Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday.

*Wanna enter Pentawards an join Jamie and I as Pentawards Winner? Sign up here @ Pentawards

Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design Alex Center, Head of sustainability at Interact Brands, Materials and sustainability at Nirvana CPH Katie Kubrak, and more.

Support our partners:

Order your packaging factory direct with IDPDirect.com

Visit the Pentawards

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How do you design packaging that is infused with sensuality, time, and a place, while delivering it in an aesthetically relevant pack? Asa Cook Creative Director of Intertype Studio explains how his 2 year old studio won the New-Comer award from Pentawards. He also shares his process for collecting and fermenting data as well as delivering deeply moving designs.

By codifying data Intertype studio establishes a solid foundation destined to lead them to victory and their clients to financial success. 

Learn how Asa's process works and what you can do to implement some of his learnings into your process today.

Submit your work to Pentawards

Connect with Intertype Studio

Connect with Asa Cook

Contact Evelio Mattos

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Pentawards, the most prestigious global packaging design competition is back in 2022! Adam Ryan and I discuss the changing landscape of packaging competitions and why diversity matters in building a global design community. This year's jury is made up of designers, materials experts, and an NGO (WWF) spanning Russia, the Americas, Asia, and pretty much every continent on the map. 

If you want to win a prize, there are lots of packaging competitions out there, but if you want to build community Pentawards is the one to enter. 

Adam shares how each entry is discussed and issued a feedback score that provides every entrant insight into how their design is being critiqued. This feedback score is a great way to improve your design, view design in a new way, and improve in areas you may not have considered. 

Join us for the first episode in our Pentawards series, moving forward we will be speaking with Pentawards winners, judges, and designers.

Enter your packaging at Pentawards today

Connect with the Pentawards team on LinkedIn

Follow Evelio on LinkedIn

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Have you ever tried to write a Package Design Proposal and didn't know where to start? 

We discuss the discovery phase of your packaging proposal in this episode, everything that is required and everything you need to consider before sharing with a potential packaging design client.

Evelio shares how to consider timelines, budgets, quantities, and create a visual language for your client to communicate with you regarding their design desires. Packaging design requires many considerations and the tighter the parameters you set up for your packaging design project, the better your design will be.

Listen and drop us a line with any thoughts, questions, or anything you'd like to learn more about.

Follow Evelio on LinkedIn

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I just bought an NFT solely for the packaging design. Insane? Probably.

I bought the Chinese New Year release of Gelnfiddich's 21 year old single malt scotch that comes in a beautifully illustrated box by Chineses Artist Rlon Wang. The idea of limited edition packaging isn't new and neither are presages, but this is entirely different, yet so much the same. 

I own 1 of the presale 200 limited edition bottles and boxes. The difference is that I don't get the bottle unless I burn the NFT, and each NFT that is burned makes the others rarer and more desirable. 

So how can you use NFTs to drive consumer engagement in 2022? How can you tie NFTs to limited edition packaging and releases? Let's discuss and figure what makes sense and how to do it.

Listen and follow with any questions on my LinkedIn:

Evelio Mattos on LinkedIn

Learn about the project on BlockBar

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Learn how to avoid the packaging design mistakes every brand makes.

What are the biggest mistakes every start-up, unicorn, heritage brand makes? This quick chat breaks down 3 of the most impactful mistakes you can make to devalue your consumer experience and your brand's equity.

We'll tackle everything from Timing, size, and unboxing what the issues are, how they happen and how to avoid making the same mistakes every brand is bound to make.

This is part one in a series of packaging mistakes and how to avoid them conversations that will help you save time, money, and most importantly deliver a memorable unboxing experience to your consumer.

As I've always said, packaging was UX before UX was UX.If you're not designing for user experience you're wasting your time.

Follow Evelio on LinkedIn

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Learn how finding your flow in the package design process allows you to deliver the value to your client. Gene Portnoy is a prolific packaging designer with years of experience, much of which never requiring a portfolio.

In this episode we discuss how he built an award winning portfolio in less than 2 years by pushing himself beyond his comfort zone.

3 things you’ll get from this episode:

1) How sharing the work you design for fun can create unexpected new opportunities. Pick up new clients, and even sell those designs. Gene tells the story of how he sold an entire brand and packaging design he did for fun to a brand and how that’s grown into more opportunities to do the same again.

2) how to be the designer you want to be. There’s many types of designers, many styles, and just as many niches. You don’t have to fit into anyone of them. You can choose to work on your own terms and build the portfolio you want to represent you.

3) Allow yourself to get lost in the work.

Take that extra time to explore and play, you never know what gold you’ll find when you push the design further and beyond your own comfort zones.

Links from the show:

Gene Portnoy on LinkedIn

Work and Company

Evelio Mattos on LinkedIn

Package Design Unboxd on LinkedIn

IDP Direct - Factory Direct Packaging

Diecut Templates - Packaging Dielines

Specright - Packaging Specifications Management

Support the Show:

Pick up some PDU gear

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Ever wonder what it takes to design packaging for Monopoly, Barbie, GI Joe, and the world of games and toys? Matt Nuccio shares his experiences in the toy industry and his approach to packaging. Games and toys die on the shelf every year due to bad packaging, learn how this team have stood the test of time to be industry leaders in packaging and game development.

Here's three nuggets you're going to walk away with:

1) The importance of design for manufacture

2) Size and the sustainable package

3) How color competes for attention on shelf

We'll hit this and a bunch more with Matt Nuccio of Design Edge.

Do me a favor and subscribe and rate the podcast where ever you listen to podcasts.

Links:

Matt's Company: Design Edge

Matt's Linkedin: Follow Here

Evelio on LinkedIn: Follow Him Here

Buy a Sustainabull Unboxing Club and support the pod here

Intl. Direct Packaging

Specright

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Whether you're just starting out using Adobe Dimensions or a seasoned packaging designer with Quark Express in your rearview, this episode dives into the future of packaging design education with Aaron Brashear. You're walking away with a ton of stuff including:

How to further your career before it even starts.

How packaging design programs at FIT NY & Parsons differ

New curriculum to prepare students for the future of packaging

Innovations, ideation process in education, and embracing failure early

Major changes to packaging, trends for 2022 - 2025

Show links:

Aaron Brashear on LinkedIn

AaronBrashearDesign.com

FIT NYC

Parsons New School

Loftware Project Management

Adobe

X-Rite

Esko

Package Design Unboxd

Evelio Mattos on LinkedIn

Evelio Mattos on Twitter

Package Design Unboxd Q&A on Clubhouse

Intl. Direct Packaging

Specright

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There are so many myths out there in terms of what is recyclable, what's not recyclable, what kind of material you should use, what material you shouldn’t use, where you should use them, and how to use them. Today, we’re sharing with you a presentation that Evelio gave at the Lithuanian Baltic NAPA Design Conference that focuses on the myths around the sustainability and recycling of packaging. Tuning in you’ll discover a list of things that you can do when you're designing sustainable packaging to ensure that it is, in fact, sustainable. You’ll hear the story about the launch of a new product for a luxury brand and what Evelio learned from their refusal to use packaging that was as recyclable as it claimed to be. Evelio then breaks down a list of myths and commonly held misperceptions about sustainable packaging as well as practical steps to take in the future. To find out where you can get the right information, what questions you should ask of whom, and what actionable steps you can take to create truly sustainable packaging, tune in today!

Key Points From This Episode:

• An introduction to our host Evelio Mattos and his career in package design.
• A quote from Tom Szaky on what defines sustainable packaging.
• The story about the launch of a new luxury product and what Evelio learned from the brand’s refusal to use recyclable packaging.
• How not asking the right questions of the right people results in inaccurate myths.
• Why it’s so important to call the separating companies and find out what they can separate.
• The first myth Evelio debunks: Packaging is a keepsake.
• Myth two: Recycling is circular.
• Myth three: Plastic is good.
• Myth four: Plastic is bad.
• Myth five: Reusable packaging is the answer.
• Myth six: Size doesn’t matter.
• The main takeaway from this talk: Don’t trust the data that you’re given by suppliers.
• Who you can trust: The recycling center in your region.
• Evelio’s answer to the question ‘“What is the most sustainable packaging?”
• How to go about sourcing the most sustainable material for packaging.
• How moving products independently creates waste.
• Evelio’s thoughts on compostable packaging, bioplastic, and biodegradable plastic.

Links Mentioned in Today’s Episode:

Evelio Mattos on LinkedIn

Evelio Mattos on Twitter

NAPA Baltic

Tom Szaky

TerraCycle

Loop

Intl. Direct Packaging

Specright

Package Design Unboxd

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We are taking this opportunity to do something a little different today! This episode's focus is on sustainable packaging and we recap some of the amazing ideas and advice we have received since starting this podcast. We feature snippets and segments from our conversations with Katie Kubrak, Tom Szaky, and Beau Peck, all episodes that are worth going back to listen to in their entirety if you have not already! Our three featured guests are all experts in the world of sustainable practices and packaging, and the thoughts they share are easy to apply and understand. This means that by simply listening to this episode you can level up your design process today! We touch on the difference between sustainability and recycling, getting to grips with different recycling systems according to specific locations, and how this information can impact and inform your design goals. Ultimately the aim is to make the most of your efforts; there is no use in designing a product to be sustainable in some way that does not fit with the systems it enters into! So to hear some inspiring ideas, and a few reflections about them along the way, join us on the show.

Key Points From This Episode:

• Tom Szaky's thoughts on reframing sustainable design and his definition of sustainability.
• The idea of eliminating packaging; a new parameter for our design work!
• The right kind of materials and palette for a sustainable creative process.
• Katie Kubrak's breakdown of the best ways to approach reuse.
• Rethinking how to make better use of products and boxes.
• Consumer education and tailoring your sustainability to local infrastructure.
• Questions to ask facilities about what materials they actually deal with.
• Beau Peck on the benefits of clean stream recycling systems.
• What designers should be considering in light of closed-lid systems.
• Recapping today's actionable tips and main lessons!

Links Mentioned in Today’s Episode:

IDP

Specright

Die Cut Templates

Epiosde 5 with Tom Szaky

Tom Szaky on LinkedIn

Tom Szaky on Twitter

TerraCycle

Loop

Episode 13 with Katie Kubrak

Katie Kubrak on LinkedIn

Abel & Cole

Episode 3 with Beau Peck

Interwest Paper

Package Design Unboxd

Evelio Mattos on LinkedIn

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Long-form and ‘doom and gloom’ content on sustainability arguably lack efficacy because readers either lose focus or end up feeling completely disempowered. Today’s guest is Ariel Maldonado and she is switching things up by using the format of memes on her Instagram page, @gogreensavegreen. You might be wondering why we are talking about memes today but, to practice sustainable packaging, you need to be well-informed. This is where Ariel fits in, so make sure to follow her! We chat with our guest about how she got obsessed with the environment and began to search for a way that she could join the sustainability movement. She talks about why she chose to start an Instagram account and how the type of content she posted evolved over time. We hear why memes are so effective due to the fact that they are to the point, humorous, and don’t make people feel like they are being attacked. We speak about various themes in the sustainability conversation, such as informed consumption, alternatives to plastic, and mono cropping, and Ariel shares her ideas based on the research she has done for her account. Our conversation also covers Ariel’s thoughts on where she wants to go next, and she shares her hope to not just educate her audience, but to help drive action. Great ideas and projects are so much more powerful when they reach large audiences, so tune in to hear how Ariel is working to achieve this goal today!

Key Points From This Episode:

• How Ariel became interested in sustainability and began to share her research on Instagram.
• The evolution of Ariel’s Instagram page and why she decided to use memes as a medium.
• Why Ariel does not see herself as an ‘influencer’, even though she has a large audience.
• Ariel’s thoughts on pursuing volunteer coordinating and where she might go next.
• The stress of creating long-form content and why Ariel finds memes to be so effective.
• Her experience with sponsorships and why she doesn’t want her page to be focused on making money.
• Why Ariel prefers reusable water bottles and her thoughts on how damaging plastic is.
• How the research and activism Ariel does has influenced the way she shops.
• The confusion involved in shopping sustainably and how Ariel can use her voice to help.
• Ariel’s wish to go beyond educating and help people to take action.
• The scam of carbon offset projects and how mono-cropped trees often kill ecosystems.
• Where to go online to find out more about Ariel and Go Green Save Green.

Links Mentioned in Today’s Episode:

Ariel Maldonado on LinkedIn

Ariel Maldonado on Twitter

Ariel Maldonado Email

Go Green Save Green on Instagram

Package Design Unboxd

Evelio Mattos on LinkedIn

Evelio Mattos on Twitter

Intl. Direct Packaging

Specright

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We have all experienced molded fiber, usually as a replacement for foam or plastic inserts (think egg boxes). However, this largely underrated material offers countless possibilities to those bold enough to use it, and it is environmentally friendly to top it all off! Colourform is at the forefront of design and innovation with molded fiber and today we get to speak to two key members of its team, Richard Dancy and Chris Schofield! Richard and Chris take us through the process behind the complex designs they have made using this material while giving listeners an insight into what is truly possible with Colourform. We learn about the value proposition of Colourform’s molded fiber from a branding perspective and hear examples of how their product has helped to elevate the story behind the many clients they have worked with. Our conversation also covers the sustainability aspect of Colourform. We talk about how they are helping their clients push the boundaries of easy-to-use recycled packaging as well as find their place in the circular economy. So, tune in today to give your molded fiber preconceptions an extreme makeover!

Key Points From This Episode:

• Introducing Chris and Richard and their roles within Colourform.
• The Colourform offering: a thermo-formed molded fiber product (an alternative to plastic).
• What sets Colourform apart from other packaging and even molded-fiber competitors.
• A Maison Ruinart champagne bottle wrap made by Colourform and the process behind it.
• The process of realizing ideas and how Colourform shows clients what is possible.
• How Colourform helps to elevate brands by telling their story using molded fiber.
• What molded-fiber is and the molding process the Colourform products go through.
• The cost of making the tools and molds and the typical order size Colourform gets.
• How Colourform is evolving to take on ever more complex and beautiful projects.
• The different legs of James Cropper and how Colourform interacts with them.
• Water costs involved in creating the product and Colourform’s environmental standards.
• The possibilities for forms, strengths, and printing: how Colourform demonstrates these.
• How the Colourform team joins separate pieces of molded fiber and combines colors.
• The way Colourform can include materials from the packaged product into the packaging.

Links Mentioned in Today’s Episode:

Richard Dancy on LinkedIn

Chris Schofield on LinkedIn

Colourform

James Cropper

Package Design Unboxd

Evelio Mattos on LinkedIn

Evelio Mattos on Twitter

Package Design Unboxd Q&A on Clubhouse

Intl. Direct Packaging

Specright

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When you focus on manufacturing, you learn about the materials and processes behind a product, and this knowledge only makes you a better designer at the end of the day. Brandi Parker, Head of Sustainability at Pearlfisher, joins us to talk about how her experience on the manufacturing side has influenced the way she thinks about sustainable design. Brandi’s role at Pearlfisher has taught her about the deep connection between sustainability and design and we start our chat by hearing more about what this means to her. From there, we talk about certifications such as Dolphin-Safe and FSC, unpacking ideas around corruption, consumer awareness, and brand superficiality. Our conversation moves into some of the most exciting trends Brandi is seeing in sustainable design right now, where she highlights fungus and the amazing ways it is being put to use as a material. Toward the end of our exchange, we explore what true design is really about. Brandi drills down on the importance of reading the most current literature, getting involved in real projects and, of course, getting more clued up about manufacturing! We wrap up on the role of problem-solving in great design, and Brandi shares a few golden nuggets that you definitely do not want to miss!

Key Points From This Episode:

• Sustainability through design and what Brandi’s role at Pearlfisher entails.
• How broad the topic of sustainability is and what it means to be an expert in it.
• The corruption in the Dolphin-Safe Certification and whether FSC is worth it.
• A lack in consumer understanding of FSC; whether they should care about it or not.
• Why fungus as a material is interesting from a sustainability point of view.
• Learning about sustainable design through books, projects, people, and manufacturing.
• Three questions designers should ask about the ‘what’, the ‘why’, and the price before using a material.
• Lessons Brandi learned during her time in a competitive problem-solving team in high school.
• The value of challenging a problem by turning it on its head to find effective solutions.

Links Mentioned in Today’s Episode:

Brandi Parker on LinkedIn

Pearlfisher

Cradle to Cradle

Package Design Unboxd

Evelio Mattos on LinkedIn

Evelio Mattos on Twitter

Package Design Unboxd Q&A on Clubhouse

Intl. Direct Packaging

People of Packaging Podcast

Sustainable Packaging Podcast

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This is the story of how your host, Evelio Mattos, won a packaging design and product launch pitch against VaynerMedia and also lost $900,000 in the process. The lesson in today’s episode is about knowing your value and understanding what you bring to the table when it comes to pricing, packaging design, and opportunities. As with any proposal, Evelio believes that presenting with confidence and clarity is key. It’s about delivering your pitch, focusing on its value to the consumer, their brand, and the longevity of the project but, most importantly, when you’re done, your audience should understand exactly what they are getting (as well as what they are not). Tuning in, you’ll learn the importance of engaging with your customers’ needs, determining what success will look like, and charging clients for the full value of what you will deliver, even if you’re just starting out. To find out more about how Evelio went up against the legendary Gary Vaynerchuk and won (but also lost), make sure not to miss today’s episode!

Key Points From This Episode:

• The story of the internal packaging design agency Evelio built for a Fortune 500 company.
• Find out how making pancakes helped Evelio build trust and relationships.
• The opportunities that come from engaging with customers and learning their needs.
• Evelio’s big picture approach to design and the confidence that comes with experience.
• The chance Evelio had to launch a new soft drink company with a celebrity founder.
• Hear about the ‘humbling period’ that comes with working with a celebrity.
• Determining what the success of a project will look like and what value it offers the brand.
• Learn about some of the other celebrity projects Evelio has worked on.
• Why it’s important to set a limit on how many comps you include in your proposals.
• Evelio on why he believes presenting with confidence and clarity is key.
• Weighing up losing a client versus underselling yourself by lowering your prices.
• Finding the best value for your brand as a self-funded startup.
• Evelio’s advice for listeners: charge clients for the full value of what you will deliver.

Links Mentioned in Today’s Episode:

VaynerMedia

Package Design Unboxd

Evelio Mattos on LinkedIn

Evelio Mattos on Twitter

Package Design Unboxd Q&A on Clubhouse

Intl. Direct Packaging

People of Packaging Podcast

Sustainable Packaging Podcast

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Today, we’re discussing the realities of waste management in Argentina and the lengths that people go to in order to be just a little bit more sustainable with Guillermo Dufranc, author, YouTuber, and consistent LinkedIn poster of great sustainability content. When he isn’t busy being a zero-waste influencer, Guillermo manages a creative team at tridimage, an award-winning packaging design agency headquartered in Buenos Aires. In this episode, you’ll learn how global cities like Buenos Aires collect and dispose of waste in open dumpsites and how that impacts the realities of recycling in the city, how it’s going to be people who save the planet based on the decisions that they make, not the packaging materials we choose, and the ways in which systems need to close the loop without disrupting infrastructure. We also touch on how streamlining packaging to suit your immediate needs and location is going to be the next evolution of package design, with each type of packaging requiring a specific material for different use cases, and Guillermo shares his insights into how this future can achieve our zero waste dreams. Tune in today!

Key Points From This Episode:

• An introduction to Guillermo and his dream to live on a planet full of flowers, not trash cans.
• Learn more about waste management and waste disposal systems in Argentina.
• Guillermo reflects on the realities of water pollution in the coastal city of Buenos Aires.
• Why he believes that legal frameworks are necessary in order to enforce change.
• Guillermo on his roles as both graphic designer and project manager at tridimage.
• Find out how important sustainability is to consumers in South America right now.
• The importance of closing the loop on packaging waste without disrupting infrastructure.
• Why Guillermo believes it’s people, not packaging materials that will save the planet.
• Guillermo’s vision for the future of drinks packaging: why there isn’t just one solution.
• Why customizing packaging for specific use cases is the next evolution of package design.
• The combination of reusable, recyclable, and compostable that is the future of packaging.
• Hear about the four books Guillermo has written and what inspired him to write them.
• How growing his audience on YouTube has opened new conversations about sustainability.
• The new habits and conscious everyday decisions necessary to create lasting change.
• One thing packaging designers can do to promote sustainability; spread the word.
• Guillermo on why creating a mindset shift is the most powerful tool designers have.
• Why it’s important that designers educate themselves about new and existing materials.

Links Mentioned in Today’s Episode:

Guillermo Dufranc

Guillermo Dufranc on LinkedIn

Guillermo Dufranc on Instagram

Guillermo Dufranc on YouTube

La comunicación del packaging

Packaging Storytelling

Packaged Brands

Packaging para salvar el planeta

tridimage

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Years ago, the return and reuse of glass bottles was common practice, but when convenience began to dominate the messaging around packaging, this went out the window. Now, 75% of glass bottles end up in landfills. Through her company, Conscious Containers, Caren McNamara is on a mission to change this. Caren Conscious Containers is a benefit corporation selling refillable glass bottles and establishing infrastructure to collect, sanitize and resell them throughout the country. They have also come up with an innovative solution which allows them to track the lifecycle of their bottles so that they can build up a database which the packaging industry is lacking. In this episode, Caren explains the processes involved in ensuring that a bottle is fit for reuse, legislation that is coming into effect around the end of life of packaging waste, how beverage brands have been responding to Conscious Container’s business model, and the exciting expansion plans she has for the future!

Key Points From This Episode:

• What you can expect to learn from today’s episode.
• Reasons that drove Caren to found Conscious Container.
• Main challenges that Conscious Container is faced with.
• Benefits of using a refillable glass bottle as opposed to other packing substrates.
• Mandated legislation around single use packaging.
• The lack of glass bottles currently available in the supply chain.
• Factors that contributed to the reduction in reuse of glass.
• Percentage of glass that ends up in landfills.
• Differences between Conscious Container bottles and other glass bottles.
• How and why Conscious Container is going to track the lifecycle of their bottles.
• Responses from beverage brands to the idea of a returnable bottle.
• Alterations that companies may have to make when they begin using Conscious Container glass bottles.
• Challenges to getting wash-off labels.
• The process that a Conscious Container bottle goes through after it has been used.
• How Caren intends to scale Conscious Container.
• Caren’s past work experience, and how this has benefited her in her current role.
• Extended producer responsibility programs.
• The end of life for reusable bottles.
• Examples of the companies that Conscious Container is working with.
• Changes Caren expects to see take place over the next few years.

Links Mentioned in Today’s Episode:

Conscious Container

Conscious Container Email Address

Caren McNamara on LinkedIn

Reloop

Zero Waste Europe

Report on Reusable vs Single Use Packaging

Closed Loop Partners

International Direct Packaging

People of Packaging Podcast by Adam Peek

Sustainable Packaging Podcast by Cory Connors

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Learn about BDP an additive that makes plastic packaging biodegrade under a variety of conditions. We discuss how to even make plastic in the first place and why it's so important to manage the waste it produces.

In this episode we speak to Ryan Jesse Founder and CEO of Change Plastic for Good the makers of BDP an additive being used by brands like:

Levis, Dockers, Untuckit, FILA and a ton more.

Here's what you’re gonna get:

1) What it takes to even make plastic, we get a quick tutorial on polymers and additives

2) Alternative solutions and the infrastructures they’re helping build.

It’s not enough to pick a green sounding material. You have to understand how that material will be processed after it’s been used. If nobody is accepting that material it will never get recycled.

So, Make sure you’re the materials you choose create value from its waste.

3) How to dream big. You’re going to hear Ryan talk about the challenge they face in building this product and the difficulties in doing it. You’ll also hear the next phases of this product and the solutions it brings beyond packaging.

Don’t stop chasing that dream!

Learn more aboutChange Plastic for Good

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Todd Maute explains how CBX’s FORGE process helps redesign multi-SKU packaging for CPG and retail brands faster and sometimes cheaper. CBX is known for its brand experience development for pet, food, and even pet food brands!

Learn how design agencies collect data, project-manage, and make production a design challenge to ensure every redesign aspect is measured and considered. Packaging design for one box is complex. Redesigning packaging for hundreds of SKUs all at once, well, that’s an undertaking for the professionals.

This episode gives you the BTS insight to see how the pros do it.

Here’s what you’re going to get from this episode:

1) How adaptive design can just be the future of packaging production.

2) How scaling a brand requires understanding the elasticity of design to live across a comprehensive set of standpoints.

Just think of Smuckers, you know ’em for the jelly aisle, but they’re in frozen, pet, and breakfast.

3) Applying design across hundreds of SKUs, now that you’ve determined where your products will live, we need to know how to take on this design challenge and translate visuals across hundreds or thousands of SKUs.

Hear how CBX applied their FORGE process to Duane Reade to execute a redesign in less than 6 months tip to tail.

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Learn more about CBX here

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In this episode Evelio (@eveliomattos) speaks to Vincent Colard of Citeo.com a company working hand in hand with packaging designers, manufacturers, and recycling systems to get France to 100% recycling rates by 2025. Learn what materials to use in your packaging design to increase the chances of it being recycled at end of life.

They discuss chemical recycling, what it is, how it helps, and where it fits in the grand scheme. Also the different types of plastics, benefits, drawbacks, and different product needs.

Here are three massive things you’ll walk away with today.

1) How CITEO develops recycling streams for various materials and how they implement it across the country.

2) Get a breakdown of checkmical recycling, how it works, and basically what it is.

3) recycling, down cycling, and up cycling how different packaging materials are building our circular future.

You can learn more about CITEO at citeo.com or find Vincent Colard on Linked in.

For daily packaging updates, follow Evelio on LinkedIn

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Ever wondered what the future of packaging looks like?

You’re not alone. In fact, it’s a question that has been on the minds of many designers and brand-owners alike.

We all know how important sustainability is to our world today, but we also want to make sure that we are doing everything in our power to make products as effective and safe for consumers.

That being said, antimicrobial coatings are trending due to covid, the current pandemic, but also looking to everyday hygiene of products we come into contact with.

Learn how DesignSake launched Matter, designed packaging for Nixit, and is building the next brand incubator near SF.

Here’s a few more take aways you’ll get from this episode:

1) If you can design for others, you can build for yourself.

Design Sake launched a new product into the market and we get into how agencies are taking ownership of the products they design.

2) Removing the responsibility of sustainability from the consumer.

3) How do you make packaging that is a reflection of who you are and meets your sustainability goals. How do you hold clients accountable? And how do you make clients as successful as you possible can?

4) The future pipelines of DTC brands and how designers need to think about material innovation, and should packaging be anti-microbial?

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Learn about Matter

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Kirk Visola, Founder and Creative Director of Mind the Fun, Co-host of Clubhouse's Kirk and Kurtts (Andy Kurtts), and Monday's with Marilyn (Kirk's mom) joins PDU to have a discussion about race and design. Kirk shares the experiences he's had as a black designer, learning that design could lead to a career, and his passion for comics.

We discuss everything from updating his LinkedIn profile with an image for the first time, interviews, his sketch process, and how design can take a couple days to a couples weeks. 

Check out Kirk's amazing work here:

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Not G Rated

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Supply chains are breaking down, freight rates are blowing up, and today there are even brands that are paying off dock workers to move their products to the front of the line.

Don't stoop low enough to break the law, just listen to this episode where Thaxton Lipscomb explains how to engineer your logistics to move your goods faster and cheaper. He lays out everything from materials to incoterms and how to save money by shifting responsibilities to sellers making them want to move the goods faster in order to get paid upon delivery.

Here's what you get in this episode:

1) What the hell is ECT? If you’re ordering packaging and it’s shipping in corrugated boxes, you need to know what ECT is. You’ll also get a few standards that you can use when quoting packaging. Yes, the quality of the cartons impact your overall costs.

2) This was new to me, they’re called INCOterms. Thaxton will explain how to leverage incoterms to create a sense of urgency in delivery but also how you can shift the responsibility to the seller. Not only that it can allow you to shift costs back to the seller and determine who is responsible for payment and when.

So save money and get things faster.

3) One of the biggest trends coming for 2022. Reverse logistics!

Forget the color of the year, brands don’t really care about superficial trends right now. It is all about consumer experience and saving money. Really it’s about saving money.

Reverse logistics does both.

4) I know I usually give you three things, but this one is so good I gotta tease it. Thaxton explains how they saved money and redesign time by changing the truck type instead of redesigning the packaging to correct transit damage.

You have to listen to this because you won’t believe it.

Connect with Thaxton Lipscomb on LinkedIn

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And download your free sustainability guide here.

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Is plastic packaging evil? Is it killing sea-life, reducing sperm counts of men globally, decimating bird populations, or is it a misunderstood miracle material? In the Package Design Unboxd Q&A Clubhouse room, Chris DeArmitt Plastic Scientist and author of A Plastic Paradox joined Pierre Paslier CEO and co-founder of NOTPla to debate plastic packaging. Regardless of which side of the aisle you sit on, you need to listen to this episode. The goal of this episode is to share points on both sides that expose the debate brands are afraid to have because they don't know who to believe.  WARNING: Recording quality is crap. I'm sorry. But listen to it anyway, there is a lot to learn and think about in this episode.  Learn more about Pierre Paslier and NOTPla, it's a seaweed based material capable of replacing plastic in specific applications. It's so sustainable you can eat it. You can download Chris DeArmitt's new book and decide for yourself. Connect with Evelio Mattos on LinkedIn Follow Package Design Unboxd on LinkedIn Please subscribe, rate, and review. Download your own sustainability guide here

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Today's guest is Andy Kurtts, the founder of Buttermilk Creative, a food & beverage packaging agency based in North Carolina. After leaving his full-time position over 5 years ago he launched Buttermilk Creative. Andy set out to build a solid business foundation before designing his first package. Andy shares how he set up his LLC, website, and where he goes to find clients.  Get practical advice on growing your business, finding clients, and even when to make the jump from full-time to founder. Connect with Andy on LinkedIn Email Andy at Buttermilk Creative Connect with Evelio on LinkedIn Download the free sustainable packaging guide

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How do you design packaging for a product and an industry that's not fully legal, and changes regulations daily? Rick Fitzgerald joins us to share his insights into cannabis packaging and how to get started designing for cannabis packaging.  If you want to begin designing packaging for cannabis, you’re going to love this episode. If you’re already designing packaging for Cannabis, you might learn something too! You’re going to learn 3 super major things. 1) State regulations, why you need to work with a pro 2) The opportunities in structural engineering CR packaging 3) The requirements for designing graphics on cannbis packaging. Also some insights into the cannbis industry as a while, and Rick drop his prediction for countrywide legalization!

Connect with Rick on LinkedIn Check out his cannabis travel company InnDica here Connect with Evelio on LinkedIn Download your free sustainability guide here

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What the hell is sustainable packaging anyway? Evelio continues the conversation over drinks to help you identify ways to make your packaging more sustainable and building your brand. It's another late night and Evelio's drinking again letting loose on what it means to be sustainable. He breaks down the old adage of Reduce, Reuse, and Recycle and what that means to a brand and to a designer.  You'll get something out of this episode, even if it's just a laugh. Evelio takes sustainability seriously and wants to make sure you get the straight dope from his experience.

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50 years ago Fabrice was picking up trash in his village, 20 years later he launched one of France's most famous packaging design agencies. Today Fabrice Peltier, world renowned author, shares with us what he's learned about sustainability and why we're in the middle of a revolution.  Get ready to fight for your planet because this revolution isn't jut limited to packaging, it's about product, logistics, consumerism, and everything in between. He explains the confusing nature of sustainability, how Europe differs from the Americas when it comes to recycling packaging. Fabrice's book The packaging Revolution is a must read, and it's written in simple terms so anyone without packaging design experience can learn to make more sustainable packaging decisions.  All in all, you’ll get at least 3 key takeaways. 1) How to trendspot 20 years into the future. - seriously he’s got a great process that beats mine and I just work 5 years in the future. So I’m going to start putting this process into play for myself. 2) How to help brands make the right choices in materials, processes, and give them a clear picture of what sustainability can mean for them. - If you’re not already helping brands make these decisions, you’ll gain some insight into how to do this. 3) Compostables. Yes we get into compostable plastics and we get a European angle on this material. We also get into some of the laws passed around these materials and packaging. We discuss the Packaging Revolution, and learn that the reason it’s written our in such simple terms that anyone can understand is that Fabrice is also the author behind the French version of Design for Dummies! You can pick up Fabrice Peltier's books here! Connect with Fabrice Peltier on LinkedIn

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What the hell is sustainable packaging anyway? It's late, and I'm going to rant about everything I know and how to approach sustainable packaging design. You're going to learn a few things in this one: 1) What questions to ask you supplier, manufacturer, and yourself before you embark on the road to sustainable packaging design. 2) Materials, we're going to have a heart to heart about materials. Paper, plastic, and alternatives what they are and how they work. Some we're just going to say no to. 3) Where to begin looking for sustainable solutions that impact your packaging's sustainable story. It's not where you would think, but it's where you'll make a difference. 

Leave a comment or review, would love to hear if you like this type of episode. If you do I may just do more of them.

Support our sponsors:  WestPack - They're California's first live conference! Excited it's about packaging! Use promo code UNBOXD to get 50% admission to various tracks including the cannabis track.  IDP Direct - these guys make amazing retail packaging for global brands. They also have a great sustainability guide available for free, check it out here and get started on your path to more sustainable packaging. Follow me on LinkedIn and leave a comment about this show. You'll get a few sustainable posts a day on Linkedin and be able to network with other like minded packaging people!

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Jeremy Etchison & Ben Blanchard are the dynamic duo behind SONOS' Roam packaging. Their team of designers and engineers executed what can be called the future of sustainable tech packaging. A completely recyclable product pack that uses custom paper wrapped corrugated board and molded fiber inserts to cradle and present the ROAM speaker. 

We discuss how sustainability was the Northstar that led to Sonos' packaging design for the ROAM and all future Sonos products. We learn about custom papers, molded fiber inserts, and the necessity of designing within a grid for multi SKU packaging. 

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Intl. Direct Packaging, the factory direct packaging manufacturer known for sustainable packaging manufacturing

WESTPack, California's first live conference! And it's a packaging conference. Sign up for your tickets here use promo code: unboxd to get 50% off various tracks

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Packaging designers have a superpower no other designer has. The ability to reach into the future and create it today. Learn the strategies Clark McDowall use to design packaging for Mars owned Nutro Pet Foods and legacy brand Palmolive. How to spot packaging trends without falling in love with transient trends? Applying this strategic vision to designing packaging with longevity and relevance to build a Future-Ready brand. Nutro Packaging Design: We discuss designing packaging for large to small skis and how systemic design works Avoid following the industry and focus on the consumer's needs Why the team landed in the direction they did and what was the brief  Palmolive Making a legacy brand inclusive with small tweaks that mean a lot Redesigning dish soap to sell an experience and values Designing something positive for the planet by using ocean plastics Designing something positive for people removing hands from the packaging

Learn more and work with Clark McDowall Connect with Adrienne Muken on LinkedIn Connect with Paul McDowall on LinkedIn Connect with Evelio Mattos on LinkedIn Follow the podcast and get the newsletter Download your free sustainability guide now Visit westpackshow.com to register for your free expo pass and use promocode unboxd to get 50% off the CannPack West Conference and other design and manufacturing technical conference tracks.

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Want to know how agencies are designing packaging for the future?  Where do packaging innovations breed? Where do you find packaging inspiration? If you’re interested in designing forward thinking packaging that goes beyond just making bags and boxes, you gotta listen to this episode. We talk with Daniel Lowe founder of Someone and Others, a design studio based in LA working on some of the countries most cutting edge brands. 

Listen today and you’re going to walk away with some inspiration and learn a few things. 1) you’re going to get a history lesson on how packaging has evolved over the last ten years. 2) get a sense of how packaging will evolve into the next 20 years - I told you Daniel is focused on forward thinking packaging. 3) where to find inspiration to design packaging that doesn’t look like anyone else

So you want to get in touch with Daniel and his team? Find Someone and Others here. Want to connect with Evelio? Hunt me down on LinkedIn *Get out of the house and go attend the largest West Coast packaging conference LIVE! In Anaheim! It's called WESTPACK! Click here to register and use promocode UNBOXD to get 50% OFF CannPack West Conference and more!

Interested in sourcing packaging directly from the factory? Check out my friends at IDPdirect.com, they are the premier luxury packaging manufacturer where you buy your packaging direct from the factory - no middlemen, no distributors.  Learn more here

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Simon Van Leuven breaks down what happens to your packaging after it's picked up for recycling. We discuss how to design packaging for sustainability, and how different packaging materials impact the true nature of sustainable packaging design.

Simon is someone that I’ve followed for a while and watched many of his videos where he’s out on the job at recycling plants, MRFs, or even outdoors fishing and picking up trash. He’s a director at Vanden Recycling based in Melbourne Straya, he’s also the host of Think Beginning Not End where he gets into the nits and grits of recycling and sustainability. You can learn more about Simon before we get into this episode by hunting him down on LinkedIn, search for Simon Van Leuven, If you want to learn how your packaging impacts the recycling industry, you’re going to love this episode. Today you’re goin to get a few massive ideas. 1 - What happens to the various materials once they get to your local MRF 2 - New labeling requirements being implemented today 3 - Compostable packaging - is it a lie? Make sure to take notes, and enjoy the episode.

Follow Evelio Mattos on LinkedIn for daily sustainable packaging information

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How do you design packaging for DTC brands? How do you know how many boxes to buy when you haven't sold anything? How do you time your packaging buys when you're working with projections?  The founders of Last Crumb get into these details and many more. We learn how they developed the packaging that is winning awards and most importantly selling out their weekly cookie drops. At nearly $10 each cookie these cookies are flying off the shelf and growing this 10 week old start-up. For online only brands packaging is critical, your packaging design has to sell the product after the purchase and validate the consumer's expectation by delivering a memorable unboxing. We dig into all of the details to bring you the lessons these founders have learned.

While you're at it, pour yourself a tall glass of milk and order up some Last Crumb Cookes. Make sure you're ready with Apple Pay or you probably not get to buy one before it sells out. - pro tip.

Sign up for Last Crumb Learn more about Raf's Design Agency Truffle Connect with Evelio Download the Sustainable Packaging Guide

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In our conversation about packaging design for Pride month with Zipeng Zhu, why men's body wash has grip, and why it's important to share your work to build your network. You'll also get, How Zipeng Zhu selects colors when designing packaging, fashion, or digital? Here's a secret his current favorite color is yolk :) Harry's razors hired Zipeng Zhu to develop the packaging for the recent Pride packaging as well as developing all of the merchandise. Understand why design matters and how creative directing your own social media can lead to lifelong partnerships. Support Zipeng Zhu's Dazzle brand and studio - Dazzle.supply Follow ZZ on instagram - @dazzle.supply @dazle.studio @zzdesign

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What is a Life Cycle Analysis (LCA) and how can you use it to make packaging decisions?  If you're a packaging buyer, a packaging designer, or packaging manufacturer this episode shares insights into the LCA process as well as the value of having a human in the loop to balance the data.  What questions impact data and how understanding the key areas of consumerism can determine the right packaging for you. Learn how Medoola saves global consumer brands millions on packaging, retail, and supply chain processes. _________________________________ Follow Neil Shackleton on LinkedIn Learn more about Medoola Follow Evelio Mattos on LinkedIn Download your free Sustainability Guide

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AB InBev's Global Director of Innovation - Packaging, Keenan Thompson shares the process their Global Innovation Technology team uses for designing packaging. We get deep into the process and take apart what innovation actually means. How to take disparate information and mold it into the future when you have the right team at the table. We discuss the team's recent packaging innovation for Corona which uses agri-waste to make the board for the 6 pack carriers. We discuss the testing of the technology and the parameters set in the design process.  How this new technology helps farmers make more financially by selling the waste as well as the product to the same brand creating sustainable businesses as well as sustainable packaging. 

Listen and leave comments in LinkedIn.

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A good packaging designer will create a beautiful design, a great one will design an experience that includes how materials can make you feel. We speak to Annette Clayton with Fedrigoni paper from Verona Italy where you'll learn what makes a paper luxury and how brands can use paper to brand themselves without graphics.

This is episode 1 of the Package Design Unboxd, Paper Trade Show. Watch the full video on our LinkedIn page Connect with Annette on LinkedIn Follow and support our sponsor IDP Direct Connect with me, Evelio Mattos on LinkedIn

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Packaging design powerhouse Enlisted Design has designed packaging for brands like All Birds, Fridababy, Linksys, and so many other brands. Beau Oyler CEO of Enlisted shares their approach to designing product and packaging under the same roof. Enlisted isn't just a packaging design agency, they develop and engineer products and establish the branding, delivering the complete turn key product.  We also learn about the power of Enlisted Design's tools for capturing user data from e-commerce interactions essentially give their team X-Ray specs into the minds of consumers. A data collection process that would have previously cost hundred of thousands is now baked into their process.  If you've ever considered launching your own agency, check out how Beau got started and see what the Enlisted team is forecasting as the future of packaging. Follow Enlisted: https://www.linkedin.com/company/enlisted-design/ Connect with Beau Oyler: https://www.linkedin.com/in/beauoyler/

Support our sponsors: Get factory-direct packaging manufacturing with https://www.IDPdirect.com Download custom Die Cut Templates for over 700 packaging structures and inserts: diecuttemplates.com/UNBOXD

Connect with Evelio: https://www.linkedin.com/in/eveliomattos/

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The number one rated plastics material expert, Dr. Chris DeArmitt talks about his research on plastic and plastic packaging waste. We discuss how to reduce waste, recycle more packaging, and what questions to ask when considering paper over plastics. According to Chris, his research shows that plastic is the greenest material available for most cases. Listen and you be the judge.

This episode is a real game-changer, everything you thought you knew might not be as you expect when you follow the facts. 

Is plastic the right material for your packaging? I don't know, but this episode may help you ask better questions.

Links from the show: According to the Engineering Forums Chris is the #1 rated plastics expert: Eng-tips.com Learn more about Chris' work here: Phantomplastics.com Download the first chapter of Chris DeArmitt's book a Plastic Paradox available at: Plasticsparadox.com Connect with Chris on LinkedIn Support our Sponsor IDPdirect.com the factory direct packaging manufacturer for luxury brands. Connect with Evelio Mattos on LinkedIn

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NOTPLA is a seaweed based material used for packaging liquids and now is being turned into heatsealable films that are completely biodegradable and edible. The zero plastics movement is growing and NOTPla is helping the packaging industry look at new ways to develop materials and packagign that does not look like anything we've ever seen.

Pierre Paslier is the co-founder and CEO of NOTPla, join us as we learn what NOTPla is doing now, that verticals it serves, and what is in the pipeline for future developments. Get a glimpse into how NOT PLA is making the future of packaging and biodegradable packaging, disappear.

Learn more about NOTPla: https://www.notpla.com Connect with Pierre Paslier: https://www.linkedin.com/in/pierrepaslier/ Connect with Evelio Mattos: https://bit.ly/EvelioMattos Learn More about our Sponsor IDP Direct: https://idpdirect.com

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Why did McDonald's need a packaging redesign, what was being solved, or how long ago did this project kick-off? we get into the details with Matt Sia, Creative Director at Pearlfisher. We discuss Matt's sketching, the pitch meeting, how the designers are presented, and really what it feels like to overhaul one of the biggest brands on earth. The good and the bad. In this episode you get to here it straight from the Creative Director behind the McDonald's packaging redesign, so tune in and grab yourself a filet-o-fish sandwich. Connect with Matt's team at Pearlfisher: https://www.pearlfisher.com Follow them on LinkedIn: https://www.linkedin.com/company/pearlfisher/ Support our sponsors: Luxury packaging manufacturer IDP Direct: https://IDPdirect.com Download packaging die cut templates in seconds: diecuttemplates.com/UNBOXD Connect with Evelio: https://bit.ly/EvelioMattos

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Have you ever wondered how packaging designs and brands navigate timelines And manage all of the moving parts of the complex packaging industry? Have you ever tried to manage your own packaging project from design to manufacturing? Well then you know why project managers are the superstars of the packaging industry. Today we speak with the Project Executioner herself, Megan Gamble a packaging project manager based in Atlanta with clients around the globe. We discuss all of the unseen pitfalls you can encounter when launching your first packaging program. Megan knows this industry from all angles and she also shares how to avoid these pitfalls with proper planning and many of the questions you should ask before you begin. Learn more about our sponsor Intl. Direct Packaging https://www.IDPdirect.com

Connect with Megan Young Gamble: Connect on LinkedIn: https://www.linkedin.com/in/megangamble/ Email Megan Directly: megan@getlevelconsulting.com Contact Megan for a Session: https://calendly.com/getlevelconsulting

Connect with Evelio Mattos on LinkedIn: https://bit.ly/EvelioMattos

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A big part in packaging design is selecting materials. Are the materials strong enough, flexible enough, do they produce the right amount of cushion? But beyond the protective properties of packaging, we need packaging to connect with consumers and the fastest way to do that is through touch.

Selecting paper is an artform. Selecting paper for its printability, scuff reduction, and texture that can communicate emotion is critical.

In Episode #40 of Package Design Unboxd, we speak to Sabine Lenz of PaperSpecs. The queen of paper breaks down the power of paper, how it works with foil, ink, and how professional designers need to spec paper for production.

One of the defining characteristics of paper is the tactile connection to the physical world, no glass screens, no digital downloads. Paper makes you feel something real through sight, sound, and ultimately touch.

So for everyone that's designing packaging and want to level up your packaging design toolset - Listen in to Package Design Unboxd.

**Leave Some Feedback:

• What would you like to learn more about in future episodes?
• Who should we interview in the packaging industry?
• Did you enjoy this episode? If you did, please leave us a review here.
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** Learn why Factory-Direct Packaging is the future of buying packaging - IDPdirect.com

Connect with Sabine Lenz:

Here's her super necessary website: PaperSpecs

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When it comes to packaging design education there are many paths to take and many times we're unclear with where those paths can take you. In this episode we discuss packaging education and the program Gerardo Herrera has built at Art Center College of Design in Pasadena California.  Art Center focuses on establishing a solid foundation of design, process, and critical thinking in it's to packaging design.  Staffed by professional designers the packaging program walks students through the basics in packaging 1, then into challenging plastic free packaging systems in packaging 2, and continues onward and upwards with Esko, kongsbergs, and teaching the craft and communication of packaging design. Check out IDPdirect.com for factory-direct packaging manufacturing - https://idpdirect.com Learn more about the Active Intelligent Packaging Industry Association - https://www.aipia.info Connect with Gerardo Herrera on LinkedIn - https://www.linkedin.com/in/gerardo-herrera/ ORDER Paleoroo Granola: https://www.paleoroo.com Learn more about Design Studio Nuovo http://dsnuovo.com Connect with Evelio Mattos on LinkedIn - https://bit.ly/EvelioMattos

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When you hear the term circular packaging design or circular economy, many people confuse it to mean recycling.  Even though the recycling logo is a möbius loop, the process is generally linear, not circular. In this episode we talk with Paul Foulkes-Arellano founder of Circuthon, founder of the Sustainable Design Alliance, and an advisor at A Plastic Planet. A Plastic Planet as of this recording just helped Unilever's Dove launch their first refillable deodorant packaging. Also check out Paul's Circular Footwear Initiative! Learn how to talk to clients and guide them into more sustainable packaging design solutions. Understand how materials are recycled, what materials aren't, and what it truly means to create a circular packaging solution. Check out IDPdirect.com for factory direct packaging manufacturing. Connect with Paul Foulkes-Arellano on LinkedIn Connect with Evelio Mattos on LinkedIn

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How does packaging impact transportation, warehousing, inventory, finance, IT, Automation, even systems management? Learn how fill-rate, box size, and distribution can make or break your business. We talk to Joe Fernandez, Senior Packaging Engineer @ Vera Bradley about how his team focuses on the business of packaging before making critical decisions.  Check out IDPdirect.com for factory direct packaging manufacturing. Connect with Joe Fernandez on LinkedIn Learn more about Vera Bradley

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Struggling to generate leads, not sure where to go, LinkedIn not doing you any favors? Maybe it's time you gave Tiktok a chance. Today we talk to Cory Connors or CoryGated, as he's known on TikTok. We discuss what the platform actually is, how to set up an account, what type of content performs well, and how to build an audience. By focusing on delivering useful information and educational TikTok posts, Cory has been able to generate a consistent stream of leads for his team at Landsberg Orora. 

If you're not ready to launch into the next Tiktok challenge after this episode or aren't convinced it will deliver leads - reach out to Corygated on Tiktok to learn more. Thanks to this episode's Sponsor: IDPdirect.com Connect with Cory Conors on: LinkedIn TikTok

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We've all heard E. Adam Peek host his packaging podcast The People of Packaging, so intros episode we turn the tables and ask him a few questions. Gain a new perspective on the future of packaging, insight into labels and the world of Fortis Solutions, and how Adam is writing the first children's book about packaging. Adam has based his career and life on making one good decision at a time. Thanks to Diecut Templates for sponsoring today's episode: DiecutTemplates.com/UNBOXD Listen to The People of Packaging Podcast Connect with Adam on LinkedIn Thanks to Intl. Direct Packaging for sponsoring today's episode: IDPdirect.com Connect with Evelio Mattos on LinkedIn

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Not sure where to look for a third party reviewed sustainable packaging supplier? Package Design Unboxd speaks to Guacamole Airplane to find out more about their recently launched Sustainable Packaging Suppliers Guide and what they look for when introducing new suppliers.  Guacamole Airplane is a sustainable packaging and structural design agency based in the Bay Area. Ian Montgomery is GA's Creative Director who shares his approach to sustainability, design, and collaboration. Marisa Sanchez-Dunning is GA's Strategic Planner and the face of the Sustainable Packaging Suppliers Guide.  Thanks to Diecut Templates for sponsoring today's episode: DiecutTemplates.com/UNBOXD Please connect with Ian Montgomery on LinkedIn Learn more about Guacamole Airplane Check out the Sustainable Packaging Suppliers Guide Connect with Evelio Mattos on LinkedIn

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Kelly Cramer is the Lead @ How2Recycle.com, a team that helps packaging designers, brands, and consumers learn how to recycle packaging and share the responsibility of recycling packaging today. This goes counter to what we as consumers have experienced historically, where consumers have had 100% of the responsibility to understand how to separate and recycle packaging. Today, How2Recycle.com communicates how to separate packaging components for increased recyclability and guides brands and packaging designers towards best practices and sustainability certification.  Thanks to Intl. Direct Packaging for sponsoring today's episode: IDPdirect.com In this episode we dive into the costs of becoming a member, what types of brands should join, and how much recycling rates have increased since the inception of How2Recycle. We discuss a variety of materials, the benefits of each, and how packaging design and sustainability have to work together to insure our future.

Thanks to Intl. Direct Packaging for sponsoring today's episode: IDPdirect.com Please connect with Kelly Cramer on LinkedIn Learn more about How2Recycle Learn more about the Sustainable Packaging Coalition Learn more about Green Blue Connect with Evelio Mattos on LinkedIn

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Dr. Andrew Hurley offers the answer to "Will your packaging design changes deliver a measurable ROI?" His platform Package Insight offers an eye into consumer thoughts, emotions, and how they actually interact with your packaging in a real world environment before you go to market.  Do design trends really drive consumer purchasing patterns or are packaging designers allowing their own preferences and biases dictate the results?  Thanks to International Direct Packaging for their sponsorship: IDPdirect.com Dr. Andrew Hurley is the founder of Package Insight, a research team that can convert their lab into any environment needed to test packaging design to gather real-time consumer data. Their lab can be a Home Depot one day and a Whole Foods Market the next complete with a refrigerated aisle and everything. By recreating the shopper's environment Package Insight is able to capture over 50 bits of data per second using their eye tracking glasses each consumer is outfitted with in their lab.  A/B test your packaging in real-time against your competition on shelf and learn what consumers are actually looking at when they browse the aisle. 

Learn more about Package Insight. https://packageinsight.com Connect with Dr. Andrew Hurley Connect with Evelio Mattos Thanks to International Direct Packaging for their sponsorship: IDPdirect.com Thanks for listening.

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Today’s Guests are Chris Cook & Audra Nebolini, ACDs at CBX. Here's what we discuss and what you can learn more about:

Packaging design strategy, what it's like in a major brand strategy session Setting benchmarks for success How brands can communicate purpose using design cues on shelf

We discuss how you can take a brand like Clorox who previously was seen as an under the sink product with skull and crossbones for its ability to kill everything and creating a 180 degree turn in the consumer’s perception of purpose. Listen to how packaging and design influences consumers to embrace Clorox today for the safety it delivers. If you’re enjoying the show, please leave us a review whereever you listen to podcasts, it would mean a great deal to me and help others interested in packaging discover the show. Connect with Guests: Audra Nebolini on LinkedIn Chris Cook on LinkedIn Learn more about CBX online Connect with Evelio Mattos on LinkedIn Our Sponsors: Intl. Direct Packaging Because IDP doesn’t source factories, they are the factory. IDPdirect.com Evelio's number one hidden packaging design productivity hack (shhh nobody looks here so you're the only one I'm telling)

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What do professional designers do when they want to learn something new? They can’t always run off to the fanciest packaging design schools. They look for what fits into their busy lives. Online design education, from YouTube to skill share we search for anything to fill those gaps. But what do you do when it’s something as technical as packaging science? You seek out PackagingSchool.com, an online packaging science educational platform that is licensed through Clemson University. Today’s guest is Dr Andrew Hurley - Associate Professor at Clemson University Founder of The Packaging School.com Today Dr Andrew shares how he started The Packaging School, some of the curriculum, and we discuss how this program is the future of packaging education for working professionals worldwide. We also get into packaging sustainability and how to educate yourself when it comes to sustainable materials, certifications, and the questions you should be asking. If you’re enjoying the show, please do leave us a review wherever you listen to podcasts, it would mean a great deal to me and help others interested in packaging discover the show.

Follow Dr. Andrew Hurley on LinkedIn Get more information about PackagingSchool.com here

Follow Evelio Mattos on LinkedIn Follow the Package Design Unboxd podcast on LinkedIn Evelio's number one hidden packaging design productivity hack (shhh nobody looks here so you're the only one I'm telling)

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Michael Keplinger joins us to discuss the packaging design and brand building strategies it takes to launch a Smashbrand. 

We'll talk about testing, substrates, print processes, and how to view packaging as a start-up or an established brand. 

Michael has also launched several of his pwn products bringing that experience to the table when we talk about start-up packaging design and the research you should do before anyone launches a product.

Connect with:

Michael Keplinger on LinkedIn

Smashbrand online

Evelio Mattos on LinkedIn

Evelio's number one hidden packaging design productivity hack (shhh nobody looks here so you're the only one I'm telling)

Listen, Rate, and Review. 

Thanks for Listening!

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Markus Joutsela is a Visual Communications lecturer at Finland's famous Aalto University. Markus also founded the Pack-Age program which takes students from every discipline and combines them to create packaging innovation machines that work with some of the world's biggest brands.  Markus and Evelio discuss the types of projects the students collaborate on and how they interact with the brands they work with. We also discuss why there is so much innovation coming from the Nordic region of the world, and the differences in their approach to education. 

Connect with Markus Joutsela - LinkedIn Learn more about the Pack-Age program - http://pack-age.aalto.fi/ Aalto University's School of Design & Architecture - https://www.aalto.fi/en/school-of-arts-design-and-architecture Helsinki's Design Week - https://www.helsinkidesignweek.com/series/purposeful-packaging/

Connect with Evelio Mattos - LinkedIn Evelio's number one hidden packaging design productivity hack (shhh nobody looks here so you're the only one I'm telling) Thanks to Intl. Direct Packaging for Sponsoring this episode - IDPdirect.com

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With over 35 years of experience in design and print, we only scratch the surface of Lisa’s experience. But lucky for all of us, Lisa has also launched a print production class online to teach you how to design to print and how to successfully translate package design for printing.

We discuss the production process, questions every designer should ask, and how to short cut experience by learning production as part of your design education.

Lisa's Print Production class at https://mastermind.com available soon!

Connect with Lisa on LinkedIn

Connect with Evelio on LinkedIn

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In episode 26, we discuss everything you need to know in order to begin designing cannabis packaging.  Our guest Jared Mirsky is one of the most well-known cannabis brand agents in the game today. He's shared his story about growing cannabis brands with his team all over the world and has worked with some of the most notable names in the game.  Whether you're a seasoned packaging designer or just cutting your first box, cannabis if a whole new ballgame. You need to understand the industry and strategies to grow, get noticed, and connect with consumers with experience-driven packaging design.

Did you enjoy the show? If you did, let us know and leave a quick review. Connect with Jared Mirsky: LinkedIn Wick&Mortar Instagram

Connect with Evelio Mattos: LinkedIn

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We speak with Logan Steinfeld, Staples' Manager of Product Design who oversees product development and packaging design to understand not only what packaging guidelines are for, but what they entail.  Logan's team recently launched a 300+ page set of packaging guidelines for Coastwide, a facilities solutions company under the Staples umbrella of brands.  Learn what's included in these 300 pages, why they are so important and why a brand would invest this much time and effort into such an in-depth document. Also learn what what are the critical points needed to be conveyed in all packaging guidelines for start-ups and Fortune 500's.

Connect with Logan on LinkedIn: http://bit.ly/Logan_Steinfeld Learn more about Coastwide: https://www.coastwideprofessional.com And connect with Evelio Mattos: https://bit.ly/EvelioMattos

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1) What is the product and how many skus will there be to start? For example if the product is a pair of sun glasses and it comes in 10 colors, those are 10 SKUs you will be designing packaging for. 

2) How Much? What will the product retail for? The retail price is an indicator to how much the brand may invest in the packaging. It also allows you to analyze the appropriate competitive landscape. Having a baseline for retail pricing can help to begin determining materials, processes, and production methods.

3) How many? What will the initial order quantity be? We’ve all heard start ups say their first order is only 500 units but their second order will be millions of units once some influencer gets it in their hands. Don’t let the promise of high quantities tomorrow affect your decision making today.

4) When? Define timelines. When is the launch date, when does it need to be in stores, and when does it need to ship?

5) How will the product be fulfilled? This is important because knowing if a product is fulfilled by hand vs by machine will impact the structural design and material selection of the packaging.

Learn More & Connect with Evelio Mattos: https://bit.ly/EvelioMattos

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Deon Mixon, like so many other designers of color have experienced being the the only African American designer in a design class, a design agency, and in front of the client. Deon developed DesignEye | The Graphic Design Education Game to introduce youth of color to design as a way to communicate concepts, ideas, and introduce them to the possibilities design creates for your future.

Deon: "But one thing I never failed to notice was: (1) I'm one of a very few Black American graphic designers in my immediate community and (2) no one really knows what graphic design is!"

Listen and learn how this game is designed as an introduction to the six disciplines of design including packaging design. 

Learn more about the game on Kickstarter: https://bit.ly/DesignEyeGame Connect with Deon Mixon on LinkedIn: https://www.linkedin.com/in/deonmixon/ Deon's Website: https://deonmixon.com

Connect with Evelio Mattos https://bit.ly/EvelioMattos

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Understanding how Prop 67 impacts your business's packaging design and manufacturing. What it means, and what you need to do including these four things: The name of the manufacturer: 1) The manufacturer, not the reseller, the broker, or the agency that designed it, but the name of the actual manufacturer. This is not an opportunity for your broker to market their brand it’s to provide legal documentation as to where the bag was made. Check your bags, and make sure it’s not promoting a reseller that’s not in compliance. 2) Country where the bag was manufactured, easy. To be clear your bag has to say “Bag Made in (Somewhere)” if it doesn’t you’re not compliant. 3) The PCW content, keeping in mind that 40% is the minimum for medium to large bags and 20% for small and mini bags. “This bag contains 40% PCW or Post Consumer Content” 4) Chasing Arrows state that the bag is recyclable. Putting a please recycle this bag wouldn’t hurt either. That’s it for today, if you want to learn more about packaging design, development and manufacturing please rate, review, and subscribe to Package Design Unboxd and follow us on LInkedIn.

Connect with Evelio Mattos on LinkedIn https://bit.ly/EvelioMattos

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We've all seen those Boxed Water is Better milk cartons, but are they really better? Can they be recycled and how much does that packaging design actually reduce the product's carbon footprint? Find out by listening to the latest episode of Package Design Unboxd. 

Rob Koenen, CMO of Boxed Water is Better shares a few key stats from the brand as well as the materials used to create the carton and how Boxed Water is looking to the future of sustainability.

Contact Boxed Water is Better:

hello@boxedwaterisbetter.com

Learn about their 1 Million Trees initiative.

Connect with Evelio Mattos on LinkedIn: https://bit.ly/EvelioMattos

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How do you design packaging while working from home?

After watching the most recent Underdogs video about Apple's project Pandora I thought it was a good time to share how working from home has changed the package design process.

Watch the underdogs video here if you haven't already seen it:

https://youtu.be/6_pru8U2RmM

We discuss project management, packaging prototypes, and 3D renders for packaging presentations. I share what's worked for me to become more efficient in working from home from software I use to the processes I deploy to maintain constant client communications.

Books and processes on efficiencies:

SCRUM: https://www.scrum.org/resources/what-is-scrum

The Toyota Way: https://www.amazon.com/Toyota-Way-Management-Principles-Manufacturer/dp/0071392319

Design Sprints: https://www.thesprintbook.com/how

3D Renders from Yellow Images:

https://bit.ly/YellowImages3D

Rate, Review, and Subscribe to Package Design Unboxd.

Connect with Evelio Mattos:

https://bit.ly/EvelioMattos

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1) The first one that will help you save money is buying packaging directly from manufacturers.

What I mean is today most brands are buying through a reseller, sourcing agent, some type of middleman. You’re paying 15 - 25% for the customer service.

These resellers also have to source the packaging and find the cheapest factories that allow them to maintain their margins, meaning your packaging isn’t always being produced in the same factory.

The risk here is that even your reseller isn’t in control of their supply chain.

Save yourself the margin and go factory direct.

_________________________________

Number 2:

Re-engineer your packaging to find the efficiencies in production.

Apple watch for instance comes packed in what feels like a rigid box but is actually a double walled folding sleeve that has a rigid drawer inside. BY not making this drawer box out of the same material for all components they are able to save money on the outer sleeve and apply those savings to the details inside.

Anytime you are able to find cost savings, reapply a portion of them back into to the packaging in a way that delights the consumer or makes your packaging more sustainable. These details will deliver an ROI 100% of the time.

_________________________________

Numer 3:

Resize your packaging. Obviously making your packaging smaller will save money, but it’s not always the solution.

What I mean is that you take a look at your product mix and find common sizes that you can combine. A lot of brands out there just have packaging that’s become part of the brand because nobody looks at the system.

Take a look at the system and try to reduce your packaging SKU count.

Also try to resize your packaging so it works together to deliver efficiencies. There’s been so many brands I’ve worked with that their boxes are meant to be carried out in bags but the bag is 1/2 an inch too narrow so the store associate is forced to have the customer either carry out branded boxes by hand or they fit the boxes into a larger bag.

By putting the product in a larger bag, each client is walking out more packaging costs than you may have allotted

_________________________________

Number 4:

Configure your pallet layout.

What? Yes how your master cartons are stacked and fit on a pallet make a huge difference.

1) make sure you evaluate the arrangement on a pallet to enhance cubic efficiency. Things like if your master cartons hang over the pallet will limit how many you can fit into a container. Instead of moving a single container you may require 1 1/2.

2) Calculate carton sizes based on how well they fit on a pallet not how many products fit into the case.

Many times brands leave how many items are packed in a carton to the supplier because it’s easiest for them. But by understanding how this impacts your container load you can sometimes save money by determining the best fit and product count inside.

Remember size matters.

Please Rate, Review, and Subscribe.

Connect with me, Evelio Mattos:

https://bit.ly/EvelioMattos

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We speak to Mike Cessario about the packaging design for Liquid Death and how they've taken social media haters and made them their biggest source of online marketing featuring Liquid Death's packaging design.

We discuss everything from packaging to why so few designers launch their own brands. Designers looking to launch their own brand need to understand the value they bring to the table, where they need help, and how to find it. Mike shares how he launched this brand with Photoshop, a $1500 commercial, and a Facebook page that outperformed all other water brands out there.

The iconic can with flaming skull that promises to murder your thirst has more to offer than you may think. Because when you're a scrappy water start up you have to make your packaging design the marketing powerhouse you can't afford not to have. If you're competing in the commodities space this episode is a must!

Learn what it takes to get eyeballs on your product before you launch and how to keep the momentum growing.

Connect with Mike and sell your soul to Liquid Death:

https://liquiddeath.com

Connect with Evelio Mattos:

https://bit.ly/EvelioMattos

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Part 2 of 10 Lessons for Packaging with Foil.

April Lytle or Kurz Transfer Products and I provide key insights into how to use foil when designing packaging. 

Be sure to rate, review, and subscribe to the Podcast.

If you’ve ever designed packaging with textures and foils,

you know there’s a learning curve to doing it right.

I want to bring you the opportunity to gain these insights as quickly as possible.

I’m joined by April Lytel with Kurz Transfer Products,

Kurz has been making foils since the 1800’s so they know a thing or two about foil.

Today’s - 10 Lessons for designing with Foil is split into 2 parts to keep it short and actionable.

Subscribe, Rate, and Review!

Show Links:

April Lytle on LinkedIn: https://bit.ly/2ZQLyz9

Kurz Transfer Products: https://bit.ly/Kurzfoil

Kurz Transfer Products Online: https://www.kurzusa.com

Connect with me on LinkedIn:https://bit.ly/EvelioMattos

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William Kang and Adrian Ng co-founders of Aether NY talk to us to share their history and celebrate their recent win at the Dieline Awards for clear spirits packaging design. The beautiful bottle for Source One Vodka set a new standard in geometric bottle design, but their not limited to packaging design. 

Aether NY has launched many Augmented Reality systems and brand forward apps, Aether NY is moving packaging into whole new territories in user experiences. Listen to learn just how to combine these disciplines under one roof to build the brands of tomorrow.

Connect with Aether NY:

Web: https://www.aetherny.com

LinkedIn: https://www.linkedin.com/company/aetherny/

Email: hello@aetherny.com

Connect with Evelio Mattos on LinkedIn:

https://bit.ly/EvelioMattos

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If you’ve ever designed packaging with textures and foils,

you know there’s a learning curve to doing it right.

I want to bring you the opportunity to gain these insights as quickly as possible.

I’m joined by April Lytel with Kurz Transfer Products,

Kurz has been making foils since the 1800’s so they know a thing or two about foil.

Today’s - 10 Lessons for designing with Foil is split into 2 parts to keep it short and actionable.

Subscribe, Rate, and Review!

Show Links:

April Lytle on LinkedIn: https://bit.ly/2ZQLyz9

Kurz Transfer Products: https://bit.ly/Kurzfoil

Kurz Transfer Products Online: https://www.kurzusa.com

Connect with me on LinkedIn:https://bit.ly/EvelioMattos

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What does it take to design award winning packaging that delivers an ROI for online and in-store packaging? Get a behind the scenes look at Beardwood & Co.'s process for redesigning Hill's Science Diet packaging that spanned over 900 SKUs around the world. 

Understand the decisions and strategy that drove the packaging design and how to navigate design for a global online market. 

Connect with Sarah Williams:

Beardwood: https://beardwood.com

LinkedIn: https://bit.ly/SarahBeardwood

Connect with Evelio Mattos: https://bit.ly/EvelioMattos

Leave some feedback:

• What guests should we have on next?

• What packaging topic would you like to learn more about?

• Did you learn something from this episode? If you did please leave a short review.

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Ever wonder where to get started on sustainable design? Well, this episode of Package Design Unboxd gives you a lot to think about as we dive into sustainable design with Katie Kubrak of Nirvana CPH. Everything from streamlining design for efficiency, understanding material lifecycles, to mono-material design. 

Buckle in those ear pods and get ready to take notes. 

These Ten Commandments of Sustainable Design are a great way to get started learning how to develop sustainable packaging designs that improve profits and the environment.

Learn more about the Ten Commandments of Sustainable Packaging here:

https://www.tencommandmentsofsustainabledesign.com

https://www.rca.ac.uk/students/katie-kubrak/

Connect directly with Katie on Linked In:

https://bit.ly/KatieKubrak

And connect with Evelio Mattos on Linked In:

https://bit.ly/EvelioMattos

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Ever want to know what it takes to win a packaging competition? Adam Ryan, the Head of Pentawards joins us to discuss exactly what it takes to enter and get noticed by the judges. We get a behind the scenes view of how the judging happens and who some of the judges are. 

Connect:

Adam Ryan on LinkedIn:

https://www.linkedin.com/in/adam-ryan-a14108103/

Pentawards:

https://pentawards.com/

Follow us on Facebook:

https://www.facebook.com/PackageDesignUnboxd/

And connect with me, Evelio Mattos on LinkedIn:

https://www.linkedin.com/in/eveliomattos/

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We speak to Katie Kubrak, Materials and Insights Producer with Nirvana CPH.

Learn how CMF and MDD drive innovation in packaging design, and create consumer connections. Dive into Coatings, Materials, and Finishes before we transition into the Material Driven Design to create a tangible experience for product and packaging.

No matter if you're just starting out or a seasoned pro, this episode will help you rethink the way you consider packaging.

Listen, rate, review, and subscribe!

Connect with Katie Kubrak:

Katie Kubrak Linked In: https://www.linkedin.com/in/katie-kubrak-33493591/

Katie Kubrak PhD Profile: https://www.rca.ac.uk/students/katie-kubrak/

Katie Kubrak Instagram: https://www.instagram.com/makedesignbetter/

Nirvana CPH website: https://nirvanacph.com/

Show Resources:

Yuval Noah Harari, 21 Lessons: https://www.ynharari.com/book/21-lessons-book/

Nirvana CPH Material Monday articles: https://nirvanacph.com/materials-insight/

Tu Delft University: https://www.tudelft.nl/en/

Politecnico di Milano: https://www.polimi.it/en/

Material Experience Lab : http://materialsexperiencelab.com

MIT Materials Research Lab : https://mrl.mit.edu

Materials Research Science Center : https://mrsec.org

Center for Circular Design: https://www.arts.ac.uk/research/research-centres/centre-for-circular-design

Connect with me, Evelio Mattos on Linked In:

Linked In: https://www.linkedin.com/in/eveliomattos/

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Woolcool is a new packaging material that's been used for thermal insulation for over 13,000 years. Today it's replacing polystyrene foam insulation one box at a time. 

Learn what woolcool is and how this 100% natural material can keep food and pharmaceutical shipments below 40 degrees for days. We speak to  Josie Morris, Managing Director of Woolcool to find out  more about their sustainable mission to replace polystyrene insulation.

Learn more about Woolcool here:

https://www.woolcool.com

Connect with Josie Morris on LinkedIn here:

https://www.linkedin.com/in/josie-morris-354b5b57/

Connect with me Evelio Mattos, on LinkedIn:

https://www.linkedin.com/in/eveliomattos/

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We speak to Jess Williams, Founder and Creative Director of Communal Creative in NYC, a branding agency with a passion for storytelling. Learn how the team at Communal Creative immerses itself into each brand to unearth a resonating story that can be supported at every touch point  of the consumer journey. 

Jess's experience as Creative Director for Thrillist and early stage Birchbox give her the insight to build startups into brands. 

Be prepared to take notes!

Connect with Jess:

LinkedIn:

https://www.linkedin.com/in/jelewil/

Studio Site:

http://communalcreative.com

Or Catch up with me Evelio Mattos on LinkedIn:

https://www.linkedin.com/in/eveliomattos/

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We speak with Valerie Hawks, Head of Production & Sustainability @ Interact Boulder to understand how production supports design in executing at the highest level. We discuss the importance of getting your hands dirty and learning the language of production and manufacturing. 

Learn where to begin a career in packaging production.

Keep up with Valerie online:

LinkedIn:

https://www.linkedin.com/in/valerie-hawks-137865/

Interact Boulder:

https://interactboulder.com

Sustainable Packaging Coalition:

https://sustainablepackaging.org

Lumi:

https://www.lumi.com/properties

Catch up with me Evelio Mattos on LinkedIn:

https://www.linkedin.com/in/eveliomattos/

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We speak with Brandi Parker, Head of Realization @ Pearlfisher where she manages a team that converts designs and ideas into reality. Her extensive knowledge of packaging design and production allows her to know what questions to ask even before a project begins and how to provide designers the direction they need.

Learn how to begin your path into a career of production design and packaging as well as how to round out your design knowledge by leaning into packaging manufacturing.

Keep up with Brandi online:

LinkedIn:

https://www.linkedin.com/in/brandi-parker-6a6667b/

Pearlfisher:

https://www.pearlfisher.com

Catch up with me Evelio Mattos on LinkedIn:

https://www.linkedin.com/in/eveliomattos/

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Speaking with Alex Center founder of Center Brooklyn and former Design Director at a little brand named Coke, is a lesson in how to build confidence and surround yourself with the right people to create opportunities in design.  We discuss how not studying at an art school is a badge of honor many of us in the design world wear as well as the value and craft of creative production. Alex shares how designing based on gut instincts at a start-up named Vitamin Water changed once you level-up to a mammoth brand like Coke where everything is measured by teams.  Great episode for young and seasoned pros alike to gain insight into the process and thought that introduces consumers to product via packaging.

For more information about Alex Center: LinkedIn: https://www.linkedin.com/in/alexcenter/

Instagram: https://www.instagram.com/thealexcenter

Skillshare: https://skl.sh/3gpAvo6

To connect with Evelio via LinkedIn: https://www.linkedin.com/in/eveliomattos/

...and catch my packaging Skillshare: https://skl.sh/36yl9cH

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Everyone talks about sustainable packaging, but what exactly is it? Well, that depends, and our guest Tom Szaky agrees as sustainability depends on many factors.  

In this episode we discuss what is sustainability, the business of recycling, and most importantly what designers need to know in order to design sustainable packaging. Tom Szaky is globally recognized for his eco-entrepreneurial successes that allowed some of the world's largest brands to partner with him to reduce packaging waste.  

If you've ever considered sustainable packaging design, this is the place to start. He'll layout the exact materials you need to work with, minimum sizes, and what questions designers need to ask. I try to pack in as many questions as I can in the brief time with Tom and if you're interested it's also available on YouTube.  

To learn more about Tom Szaky here are the links: 

https://www.terracycle.com/en-US/ 

https://loopstore.com 

https://www.linkedin.com/in/tomszaky/ 

And connect with me, Evelio Mattos 

https://www.linkedin.com/in/eveliomattos/

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How do you build a packaging design agency when you're not in a big city known for design? Ask Mat Bogust of Think Packaging and he'll tell you to just start posting and the world will notice! Today, New Zealand is known for some amazing design with loads of award winning packaging design emerging from halfway around the world.  Talking with Mat we go through his process, rough setting, how he builds pristine samples from the start, and why he sings to his clients.  We talk the finer points of ISTA testing, why you won't see Think Packaging becoming a brand agency, and how this packaging rockstar got his start in a haunted warehouse somewhere near London.

Learn more about Think Packaging: https://thinkpack.co.nz Follow him on Instagram: https://www.instagram.com/think_packaging/ Connect on Linked In: https://www.linkedin.com/company/think-packaging/

Connect with Evelio Mattos: https://www.linkedin.com/in/eveliomattos/ Subscribe - Rate - Review

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Beau Peck Director of Marketing and Zero Waste at The Pro Recycling Group, breaks down the value for packaging designers to understand what happens to your packaging once it's discarded.  We talk about the benefits of pre-sorted recycling of packaging and the downsides to closed lid systems. We also touch on the confusion caused by mixed packaging materials, compostable packaging, and film laminates used in pouch packaging.

The rising use of mono material packaging is a key finding, and something to consider for packaging designers looking to move into more sustainable packaging. 

Recycling isn't a single system operating under a single protocol, depending on where you live you will experience differences in collection. Beau explains source separation recycling popular in rural areas and small towns. Just because you have curbside closed lid recycling in your area, doesn't mean you design for these commingled systems. Packaging designers need to consider the realities of a global recycling systems.

Learn more and contact Beau Peck here:

Linked In:

https://www.linkedin.com/in/beau-peck-21a86713/

Interwest Paper:

http://www.interwestpaper.com

Connect with Evelio Mattos on Linked In:

https://www.linkedin.com/in/eveliomattos/

Subscribe - Rate - Review

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Vincent Villeger, former Director of Packaging at Burberry  discusses what makes luxury packaging powerful, and how to follow your creative instincts to make the right decisions. We answer if primary packaging such as fragrance bottles are even to be considered packaging and discover a new point of view in how to design packaging. 

Joins us to discuss what packaging is and isn't, what makes package design elevate itself to be considered luxury packaging, and how you design packaging for the world's most prestigious brands.

If you are considering bespoke package design you'll want to know Vincent.

Resources:

Vincent Villeger Consultancy

https://www.vincentvilleger.net

Follow Vincent on LinkedIn

https://www.linkedin.com/in/vincentvilleger/

Follow Vincent on Instagram

https://www.instagram.com/vv_luxurypackaging/

Contact me, Evelio Mattos on Linked In

https://www.linkedin.com/in/eveliomattos/

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In our first episode we discuss the realities of sustainable packaging design and what to consider when considering sustainable materials. Our guest is Nikki Withington, owner of Square 1 Packaging Solutions and NPD based in New Zealand. We speak to Nikki about how she helps her clients navigate sustainability from product and packaging design to what happens to their packaging materials long after they're gone. If you're thinking about sustainable packaging, you are going to want to listen to her tips before you get started designing your next package. Show Resources:

Square 1 : https://www.sq1.nz

Nikki Withington : https://www.linkedin.com/in/nwithington/

Additional Resources:

Book to Read:

The Future of Packaging by Tom Szaky

Connect with Evelio Mattos:

Evelio on LinkedIn

https://www.linkedin.com/in/eveliomattos/

Evelio's number one hidden packaging design productivity hack (shhh nobody looks here so you're the only one I'm telling)