Cleaning 4 Profit: Recent Episodes
Tom Watson
Geared for the beginner interested in starting their own cleaning business. Our podcast discusses various topics that will make your new business a success. Visit www.cleaning-4-profit.com to learn more.
Educating yourself about this little buggers can help you make a positive impression when speaking to potential clients.
Learn the technique I used to land every single one of the apartment complexes I got hired to clean (and I CLEANED A LOT of complexes).
Your vehicle can be an asset, or a liability Which one is better? I think you KNOW THE ANSWER to that one! Tune in anyway to learn the details in this very important podcast. .
I share an example where I went out of my way to make it easy for someone to do business with me, and how that tactic helped me close the deal and make several hundred bucks.
Discover how one simple question I asked the customer allowed me to make a ton of profit on this one job.
Without making a great first impression, the sales process gets a lot harder. So do yourself a favor and make it easier by tuning into this podcast lesson.
Learn how I put five simple tips into action in my business that helped turn my small company into a highly profitable enterprise.
If you want more cleaning contracts, you need to learn the art of asking for someones business.
Reviews can make or break you nowadays, and the statistics I share in this podcast prove that.
Do people haggle and complain over your price? YES... that's life. But it's a good thing believe it or not. Why? Tune in to find out!
Not all customers will be happy campers (SURPRISE). But with a little communication things should work out.
Do people peper you with questions about your credentials? I answer that question in this weeks podcast.
Some skills that were drove home by some of my earliest jobs, and helped me a ton later on, are discussed in this podcast.
Your brain is a powerful machine, so use it to the best of your ability with these simple tips.
I share my experiences of dealing with giving employees keys to accounts in the beginning of your business career.
Learn why sharing your knowledge about your profession will help POSITION YOU as an EXPERT and help you get hired more and make more money as well.
Discover how to tap into the referral stream that real estate agents can be for your cleaning business.
Every year one customer used to LEAN HARD on me to make a large donation. This podcast shares how I handled it.
Last week we talked about smaller jobs, and this week we talk about the bigger ones. Lots of good tidbits of information for those who aspire to make a lot of money in the cleaning business.
Cleaning jobs come in all sizes, so today we're going to discuss the small stuff. My thoughts, how I did things and a little more. Tune in!
Listen... in a perfect world, we would land every account that comes our way. Sadly, that's not how it works. But that's OK, just accept it.
Yea... I know I talk about "customer service" all the time, but the reason why is because it's so IMPORTANT.
I have three very interesting facts that were uncovered in a survey by a big company and it reveals A LOT of juicy info you need to know.
We all have that one "boss" we remember fondly from the old days. The one you loved working for. The goal is to BE LIKE THAT PERSON.
It doesn't mean be exactly like them, as you have to do so in your own way. But be mindful of being the best person you can, as you'll get more effort out of them if you put more effort into them!
Bad habits... we all have them. So here are some tips on how to get rid of them successfully.
The words you use everyday can be INTERPRETED DIFFERENTLY from one person to another. Tune in to see how this plays out in real life.
Ever clean a home or office and have something break? It's no fun, but it's something that does happen every one in a while. Learn how I handled these situations when they occurred with my company.
You'll be asked to clean ALL TYPES of different types of things in your career. I share a few of my more unusual ones in this podcast.
Most of the time bad weather will spare your location the brunt of Mother Nature, but sometimes your location IS THE CENTER OF THE BULLSEYE. This just happened to me, and I share my story in this podcast.
There is more money to be made in being a trusted Advisor than there is in being a salesperson. So the choice is CLEAR, become a Trusted Advisor.
While it would be GREAT if you never lost any big accounts, the fact is IT WILL HAPPEN.
Learn how to get paid FASTER by following these simple tips that I learned the HARD WAY when I was just getting started.
Who doesn't like a pat on the back from time to time? I know employees do! Show them you care with these low cost ways of saying THANKS for being a valued staff member.
Discover a few simple "rules of thumb" to follow when dealing with the all important topic of Customer Service.
Don't forget WHY you started your business. Odds are PERSONAL FREEDOM is at least partly a motivator. If so... take a day off. Life is short!
Tax time may not be exciting, but it's part of running a business. So today we discuss keeping track of expenses!
Regular cleaning accounts pay the bills, but it's the bonus money that gives you the lifestyle you really want to live.
Sometimes the universe throws you a curve and you need to adjust your perfectly laid plans for success.
Keeping in touch with all customers is important to the overall well being of your bank account.
Discover how I earned over $1700 in revenue (more than half was pure profit) in only three days performing work I had never done before.
Learn a little about a company that provides first class training seminars across the country on a variety of subjects.
You need to be "detective like" in a sense when going out on a bid, as the more clues you uncover, the better off you will be when it comes time to put a proposal together.
Discover the one rule you need to know plus the seven tips you need to make the rule come true.
Sometimes you will be asked to do high quality work yet be told that price is important. A true dilemma if I ever saw one. Learn more about one of my experiences dealing with this scenario.
You'll make mistakes bidding your cleaning contracts. I have made them, EVERYONE makes them. In fact, this podcast shares a story of one of my past mistakes bidding a doctors office.
Discover what the principle of reciprocity is and how to supercharge it to your advantage.
Color can make a HUGE difference depending on HOW you use it. Tune in to discover what colors convey trust, importance, stability and endurance.
Doing what EVERYONE ELSE DOES will get you what EVERYONE ELSE HAS. You need to think outside the box at times!
Not all days will be a walk in the park when you are a business owner. Some days things just won't go your way, but that's OK, as you just need to roll with the punches as they say.
When you have a "sense of urgency" you will tend to get more jobs (and the money that comes with them).
Not all cleaning bids are created the same. Discover my approach to pricing those "oddball" ones.
Learning how the greats of the business world THINK is very important. It clues you in to why success smiled upon them. Today we dicuss the steel tycoon Andrew Carnegie.
You sell others on why they should hire you, why they should work for you and why they should buy in to your company culture. So it goes without saying, selling is is skill you need!
Business is full of ups and downs. One moment a door slams shut and the next moment one opens wide. Knowing this in advance will be of great help to you!
You need to market like the big credit card companies do. They mail and mail you special offers until you give in!
Cleaning rental units such as homes and condos can make for great supplemental income. Learn about one recent job I just landed and how you can get this type of work too!
Success in the cleaning business is a lot easier when you have good communication with your customers and employees.
Having a customer call a meeting about your service is like getting called into the principals office. The only difference is there is no detention, only extra work or expulsion!
When you pass out flyers for your business you need to know who it is you are speaking to, as that makes all the difference in the world.
One time jobs you perform for the customer DON'T HAVE TO BE one time jobs! Discover the one simple question to ask the customer that will make you money for years to come.
I did a LOT of thing wrong when I first started my business, but luckily I did these four things RIGHT.
This podcast shares a very good question to ask the customer, one that may save you quite a bit of time down the road.
Two different customers called me asking for a price cut. I said yes to one and no to the other. Tune in to discover my thought process!
Some day's it will seem like the universe is conspiring against you, but that's not really the case. You just need to fight through the adversity from time to time!
Richard Branson is one of my personal favorites. He is a very interesting person who also happens to be rather successful. So today we'll briefly discuss how "he thinks" so we can learn how to apply it to our own situation.
Hiring your first employees is SUPER EXCITING and is a sign that your business is growing. Hiring people is also a big learning experience for many new business owners. While there is no perfect blueprint on how it's done I share my thoughts on how to handle the expectations you have upon hiring someone.
Money can be made over the long haul by seeking out those who work at property management companies. They have properties that need to be serviced and you own a cleaning company... A PERFECT MATCH!
Far too many people get all wrapped up in what the competition is doing. This DISTRACTS them from what they should really be doing, which is building a one of a kind cleaning company!
How do you discover what a janitorial or cleaning customers budget is? Tune in to find out just how simple it can be!
Spring is in the air, and so are the dollar bills if you play your cards right! Learn more about running some "Spring Specials" and how to make money off them in my latest podcast.
Simple ALWAYS beats complicated. The reasons are many, but the main one is because people like doing easy things and they hate doing complicated things. To beat this common problem all you need to do is THINK IN SIMPLIFIED TERMS. When you do, the things that seemed so complicated now appear achievable all of a sudden.
Discover why adding VCT floor Care services is a great idea for adding new revenue and profits to your cleaning operation.
What's the best policy for dealing with the "weather"? Discover what my approach is and why I feel that way.
Do you ever get rehired AFTER getting fired? The answer is SOMETIMES. Learn when to expect a callback and when you don't stand a chance.
How you think goes a long way in determining how successful you are. So tune in to learn the best ways to upgrade your thought process.
If you want to lead your team to victory, you'll need a set of principles to follow that will get you there. Here are six to get you started.
Value is hard to put your fingers on, but once you find it pass it on to your customers. They will LOVE you for it!
Learn the importance of having all your employees PUSH in the SAME DIRECTION. The experience is better for the customer AND your bottom line!
Holding yourself to a higher standard during both the good and bad times is what a true professional does.
Should you get accounts first or hire employees first? That's the big question we tackle in this podcast dedicated for the beginners just getting started.
Giving thanks to those who make it all possible for you and your company is an important part of running a business.
Be 100 times more successful by just calling someone back within 5 minutes? YES, that's true!. Learn more by tuning in to this podcast about the importance of calling potential customers back ASAP.
Ted Turner, CNN, Trust and your cleaning company come together in this podcast that will change the way you view building your business.
Discover how the importance of paying attention to your surroundings while driving around town can benefit you greatly.
Life is easier when things run smooth. Your business is easier to manage when things run smooth. So the goal is to make it actually run that way! So tune in as I share some tips on how I made my cleaning business run about as smooth as humanly possible.
Who likes getting blamed for things that had NOTHING to do with them? Answer... NO ONE! So today I speak to how to protect yourself from some common issues that you may run into as you get started with your cleaning business.
Discover how to harness the power of one of the most important "rules of thumb" in the cleaning business.
When the person who hired you gets shown the door it can make you a little sick to your stomach as you think about what may happen to you. My advise is don't worry, just do as you are supposed to! The rest will take care of itself.
Successful businesses you deal with day to day can teach you a lot about how to run your cleaning company. So when I started going to Chcik-fil-a to grab a bite to eat, I learned the importance of having a happy face on the front line.
The first step towards making a dream come true is actually defining the dream itself. What is it EXACTLY? When you define it you can then build it!
I share my thoughts on why hiring a payroll service is easy and how it works in a general sense.
There is nothing worse than working for NOTHING. A bunch of effort down the drain. Anyway.. today I share my thoughts on whether or not you need to worry about this issue.
Getting more cleaning accounts is great as long as you don't forget about the ones you already have!
A business without trust is a business that will struggle with low earnings, no repeat business and no referrals.
Discover 6 easy to use tips from the legendary Dale Carnegie that will make people LIKE you.
One of the financial keys to getting started in your own business revolves around not getting ahead of yourself. This approach focuses on taking care of what needs to be done today, and putting off those things that can wait.
The goal is simple in a sense... You need to work hard enough to get results without burning yourself out. On the other hand not doing enough will get you nowhere fast. So you need the proper “work – life balance”. It may be different for each of us but being aware of it's importance is KEY.
Starting a business is all about stamina, the more you have the better off you will be. This “stamina” is really just a fancy work for “long-term vision”. Learn why this is the case in today's podcast.
Buying some company tee shirts for your business not only makes your staff look professional, it helps promote your company for a very low cost. Discover how I used them when I first started my business and how you can too.
The act of giving a little extra of yourself when dealing with the customer is not only a good way to live, it's quite profitable too.
You need to constantly market your services to all customers, even the ones you think are just one time jobs.
When it comes to employees who work for your company you need to both TRUST them and VERIFY their work. Anything less will get you in trouble.
Discover how to turn a smile, a business card and a short conversation into money for your business.
One of the most important facets of your business is your ATTITUDE. When it's positive you'll go far and when it's negative... well let's just say “your gonna have problems”. The moral is STAY POSITIVE.
You need to stop and smell the roses when you run your own business. If you don't you will lose touch with what motivated you to start the business in the first place in many cases.
Discover what the 12 different elements of a successful sales letter are and how to use them to your advantage.
Using a logbook on commercial cleaning accounts is a tried and true method of keeping the lines of communication open between you and the customer.
Fear of the unknown holds far too many people back from living the life they always dreamed of. I share how to prevent that fear from holding you back in this lesson.
In this podcast I share the story of how just a few hours spent handing out flyers yielded my company well over $61,000 in income.
Success won't come overnight, as it takes time. So your goal is to think long term. If you do you'll enjoy the process much better.
What is EVERY SINGLE CUSTOMER asking themselves when they meet you? The answer is in this podcast!
I share five tips about business in general that should help you get started in your new business career.
Is there a formula available for making money with your own business that is simple and easy to follow? There sure is, and this podcast breaks it down in detail.
You will not get hired on every bid you go on, but that doesn't mean you can't learn something from your effort. This podcast shares how to get valuable information you can use going forward.
The foundation of success has two main elements, DESIRE and BELIEF. You need both to make your dreams come true.
Discover some of the skills successful people have and learn how to harness that power for yourself.
At the end of the day success comes easily to those who ENJOY the process. For those who see it all as “work”, the road is a lot tougher. So YOUR GOAL is to HAVE FUN!
No plan means NO SUCCESS, it's as simple as that. So this podcast discusses one way to have a plan in place that helps you reach your goals.
I share the personal story of how I landed a fantastic cleaning account, lost it then regained it once again.
Nobody likes getting the ax, but if you own a cleaning business it will happen. The goal is not to get used to it, but instead LEARN from it.
To get hired in the cleaning business you need to know what the customer is looking for. This episode shares the top 5 factors and how you make them work to your advantage.
Managing what the customer sees goes a long way in determining their happiness with your service. This is easily mastered by following the steps outlined in this podcast.
Become a better leader of not only your staff but of your company as well by following these 6 simple steps.
Discover 3 of the most powerful questions you should be asking potential employees during the hiring process.
Good things take time right? Well the same is true for building a business, and that's what this podcast is about
Getting started in the cleaning business means you have to overcome some common fears, and that is what this episode is about.
I share my thoughts with how to best work with office managers. Learning from my mistakes is easy once you tune in!
Learn how to convert real estate agents into referral machines that send you business year after year.
Giving out flyers is a great way to get cleaning accounts. So today we'll discuss who to give them to and how many do you have to give out.
Many folks are interested in learning if they can service BOTH types of customers when first getting started in their own cleaning business. The answer is quite simple...
Learn why the cleaning business is just like baseball and how knowing that can help you.
Learn the importance of great customer service and how it effects the amount of referrals you obtain.
Learn what holds people back from achieving their dreams and how to overcome those feelings.
Who likes "change"? Some people do and some people don't I suppose, but I know one thing for sure....CUSTOMERS don't like it!
If you can understand why you were hired in the first place, you will make money with ease. If you don't, you will struggle. Learn the process in this all important lesson.
Learn 11 of the most important traits needed to operate a successful cleaning business.
When you are just getting started in business, you will have a lot of questions that need to be addressed. But at some point you need to stop asking questions and just get started. Learn “why” in this very important podcast.
The most important lesson you'll ever learn about starting a cleaning business is found in this episode. So tune in and discover what you need to know to have success during the start up phase.
Learn the importance of taking charge of your life and the repercussions of not doing so.
Learn why the education process is so important when starting your own cleaning business. You can't go it alone as they say. You need to educate yourself.
When you start your own cleaning business you are creating an asset that will become quite valuable over time. In fact it can happen rather quickly like it did for me.
Learn why it's important to spend time training your staff when they are first hired. Simple tips are included on how to perform the training as well.
Having a “fire in the belly” is all about passion. This lesson speaks to the importance being driven to success by that very passion.
Learn why it's important to avoid depending too much on any one cleaning account for your income in the cleaning business.
Learn why buying cleaning contracts from an outside company is a bad idea for both beginners and experienced cleaning company owners.
Learn why it's important to only spend your money on what you need at the moment when getting started in your cleaning business.
Learn why it's a good idea to not listen to all the folks who tell you “how hard it is to run a business”. Why? Because it's simply not true, as running a business is much easier than you think.
Learn two powerful lessons in this episode. #1 Not all cleaning jobs are worth having. # 2 Just say no to all the unprofitable opportunities.
The concept of “selling yourself” is multifaceted and involves much more than people realize. Learn the tricks of the trade in this weeks lesson.
Learn how to take your dream of starting your own cleaning business from between your ears to reality.
Learn how to defeat doubt, which is the the number one enemy of success. Understanding what doubt is will help you erase it once and for all.
Do you want fries with that? teaches a fundamental lesson about business in general. See how you can profit by putting it to use in your business.
Learn how much marketing effects your business. From your sales letter to your business card, and everything in between. Everything you do is marketing.
Learn one cleaning company owners tale of what the latest recession has meant to his company. From not noticing anything but business as usual to a quick downturn.
Starting a new cleaning business can be a scary concept to many. Learn to overcome your fears and get started in your new career.
Make the best use of your networking time by learning what common mistakes to avoid while at networking events. Learn simple strategies that work.
Learn the top 10 mistakes that cause people to have trouble selling their cleaning services to potential customers and how to prevent them.
Create a business that "stands out" from the rest by providing great customer service. See your business "take off" by following these simple steps.
Learn how bonding works and why you need to get your cleaning business bonded when you first start your own cleaning business.
Learn the best ways to get referrals for your cleaning business. When you know the the best way to get referrals you will see a giant leap in revenue.
Learn the one secret to hiring employees for your new cleaning business that will save you time and money. Simple and easy to implement.
Cold calling potential clients is never high on most folks to do list. This is unfortunate because there is much money to be made performing these calls. Use these tips to help you get the most out of your efforts.
Becoming persuasive is not a gift to a chosen few. It's a science that can be mastered by all once you know how. Here's 5 simple tips to get you started.
Follow these seven simple tips and you will feel the grip of procrastination lose hold of you. Simple and easy to use but powerful.
Learn a proven way to make all your dreams come true. This time tested method works wonders. Free worksheet available for download at www.cleaning-4-profit.com
Learn how to make $863.00 phone calls all the time when you own your own cleaning business. I just made mine, listen now to learn how to make yours.
Learn 7 reasons why it's best to part with marginal employees in your cleaning business.
Learn how to harness the "Power Of Perception" and make your company the standard by which others are measured.
Learn about the warning signs that customers give you indicating trouble is brewing at an account you service.
Learn 7 sure fire tips for keeping your customers so happy they will never leave you. Simple and easy to follow, yet often overlooked.
Learn about the three keys that are vital to your success. Knowing what they are will benefit you greatly.
Learn why networking is important to the success of your cleaning business. Simple tips are included on where to join and how to make it work for you.
Cleaning commercial property is a different market than cleaning residential homes. Learn the pros and cons of both in this podcast.
Learn how to create a strong "no holds barred" guarantee that will eliminate any doubts the consumer may have in choosing your company.
Learn what the customer is really buying when choosing one company over another. It's not your service as much as the production you create for them. Learn how to influence their decision and make them choose you.
Learn why testimonials are such a powerful tool for your business. Understanding why they work will give you the upper hand in your cleaning business. Simple techniques are included on how to acquire them as well.
Learn how to create a business card that stands out. Tips are included on what to include and why it's important to get it right.
Learn how to craft a Unique Selling Proposition for your cleaning company. Turn features about your company into benefits your customers can relate to.
Cleaning 4 Profit's first podcast on starting your own cleaning business focuses on opportunity. How beginners can spot it and how to act on it when given the chance.