The Contractor Profit Advantage Podcast: Recent Episodes

Richard P. DiToma

The Contractor Profit Advantage Podcasts are presented by R & G Profit-Ability, Inc., and, narrated by R & G’s founder, the industry renowned business coach/consultant, Richard P. DiToma.

Richard ran a PHC service contracting business for over four decades, and has been conducting business seminars; authoring business management books, and consulting with and coaching contractors for over three decades while he ran his contracting business.

He knows the industry and the business problems contractors encounter, and, he has the theories and methods that give contractors the opportunity to solve their business management problems,

His podcasts will consist of issues contractors incur in running a service contracting business, and, are meant to be an awakening for contractors regarding their business decisions.

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Richard DiToma addresses the reason your business exists as well as the two types of people in business; the two types of pricing policies; and the two types of consumers.

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Richard DiToma discusses how your business is affected by outside events.

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Richard DiToma speaks to issues that can help contractors succeed.

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Richard DiToma tells you why it is wise to have consumers rate their perception of your business.

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Richard DiToma speaks about issues contractors should consider regarding profit procedures.

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Richard DiToma addresses some of the choices you must address as a contractor if you want your business to succeed.

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Richard DiToma provides a series of truths that can positively impact your contracting business.

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Richard DiToma discusses the money you lose by shortchanging your selling prices.

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Richard DiToma discusses the reason paying attention to details can be rewarding.

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Richard DiToma explains how fear and misunderstanding can create unsatisfactory results.

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Richard DiToma addresses issues about the future of the industry.

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Richard DiToma takes a look at consumer perception of contractor prices.

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Richard DiToma shines a light on the pricing issue.

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Richard DiToma offers a look at how to bring more money into your contracting business.

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Richard DiToma ponders the questions regarding employment as a tech or as a contractor.

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Richard DiToma tells a story that sounds familiar to contractors.

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Richard DiToma speaks about a business disease that can infect any business.

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Richard DiToma addresses the wise decisions that contractors must consider in order to have an opportunity at success.

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Richard DiToma addresses pricing problems contractors face.

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Richard DiToma talks about the issues to consider regarding the use of business consultants.

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Richard DiToma speaks about integrity and loyalty in business.

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Richard DiToma speaks to issues concerning proper and profitable selling prices for contractor services.

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Richard DiToma speaks to his beliefs about trade associations and your business.

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Richard DiToma addresses the importance of having confidence in your prices so that you can have an opportunity to succeed in business.

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Richard DiToma talks about the importance of having intelligent, rapid, correct, and honest answers and responses to consumer questions and statements in order to close the deal and sell your services.

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Richard DiToma answers a question posed by a contractor about the potential of video conferencing harming the contractor's ability to charge minimum fees to quote prices.

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Richard DiToma discusses the benefit of considering change.

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Richard DiToma speaks about the inclination contractors have to lower their price.

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Richard DiToma talks about the misperception that techs have regarding your prices and the remedy to rid them of that thought.

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Richard DiToma speaks about list prices and discounts as tools to help you maximize your profits.

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Richard DiToma discusses two types of costs that contractors incur in the management of their businesses.

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Richard DiToma talks about the importance of your prices being just right.

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Richard DiToma speaks to how people in governmental positions can affect your business and personal lives with foolish ideology.

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Richard DiToma describes the similarities between running a business and playing poker.

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Richard DiToma speaks about new year resolutions contractors can consider in their quests to succeed.

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Richard DiToma talks about how to deal with consumers who are too opinionated to be rational.

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Richard DiToma speaks to that which will happen when contractors turn ignorance intro stupidity.

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Richard DiToma speaks to the importance of realizing that when you use wrong numbers and wrong methods of conducting business you will get wrong results.

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Richard DiToma addresses the ways to help you get the results you really want from your business.

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  Richard DiToma speaks to the ways moonlighting employees affect your business.

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  Richard DiToma explains the difference between being the cheapest contractor and the least expensive contractor.

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Richard DiToma speaks to the importance of contractors coming to the realization that their employees are actually their partners in so much as the success of the business depends upon the performance of employees.

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Richard DiToma addresses the quick, correct, intelligent and above all honest answer to the question of how you arrived at your price.

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  Richard DiToma speaks to those issues contractors must consider in order to have an opportunity to be successful.

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  Richard DiToma speaks to those issues contractors must consider in order to have an opportunity to be successful.

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Richard DiToma brings up the fact that politics and politicians have an effect on the results you get from your business.

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Richard DiToma addresses the reason contractors should seek clients rather than an anybody's customer.

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Richard DiToma talks about the importance of correctly calculating a budget that will identify the true operational business costs you incur and developing properly profitable selling prices.

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Richard DiToma speaks to the importance of a sound business game plan that requires the use of correctly calculated numbers and appropriate words in order to have an opportunity to succeed in business.

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Richard DiToma addresses the question of giving the selling prices of tasks over the phone without having seen all the circumstances surrounding the task.

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Richard DiToma speaks about the importance of monitoring your business' vital signs in order to succeed.

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Richard DiToma speaks to the importance of the proper attitude needed by everyone in your business in order for your business to be successful.

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Richard DiToma speaks to the importance of addressing the price question by establishing correctly calculated budgets in order to develop properly profitable selling prices.

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Richard DiToma speaks to the importance of addressing the price question by establishing correctly calculated budgets in order to develop properly profitable selling prices.

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Richard DiToma expresses his thoughts regarding proper pricing protocols and maximizing profits.

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Richard DiToma talks about consideration, or the lack thereof, regarding selling prices.

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Richard DiToma speaks to the benefit of accepting credit cards for payment of services.

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Richard DiToma speaks to the benefit of accepting credit cards for payment of services.

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Richard DiToma speaks to the importance of mathematics as it pertains to the technical and administrative aspects of running a contracting business.

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Richard DiToma discusses that which must be considered regarding your business' worth especially if you intend to eventually sell it.

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Richard DiToma speaks to the need to use correct numbers and words blended with honesty in order to have a chance to succeed.

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Richard DiToma addresses the need for contractors to take charge of not only the operation of their businesses but also of who holds political office since political agendas affect your business.

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Richard DiToma speaks to that which must be considered to succeed in the contracting business.

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Richard DiToma speaks about the basics contractors should consider in managing a successful business.

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Richard DiToma speaks to contractors about the importance of thinking in a positive manner rather than a negative fashion.

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Richard DiToma speaks about the internet and how to handle bad reviews in an honest and sincere manner.

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Richard DiToma talks about business tools that can give you, the contractor, the opportunity to sell your services at properly profitable selling prices while having confidence in addressing consumer questions correctly, intelligently, rapidly, and honestly.

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Richard DiToma discusses contractors' perceptions about their competitors' prices.

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Richard DiToma talks about that which you must consider in order to maintain and grow your contracting business.

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Richard DiToma speaks to how inflation affects your business and the lives of American citizens.

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Richard DiToma explains the difference between a contractor's salary and profit.

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RIchard DiToma addresses the dollar effect callbacks have on your business.

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Richard DiToma talks about the importance of thinking properly before implementing any business protocol.

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 Richard DiToma discusses the importance of communication to your business.

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  Richard DiToma addresses that which should be considered when choosing to take on any task or project.

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Richard DiToma speaks to the reasons contractor selling prices for similar services differ in the same service area.

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Richard DiToma describes the varieties of, and cost of, callbacks that contractors encounter.

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  Richard DiToma discusses the miscalculation of prices and the importance of true operational business cost calculation.

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Richard DiToma addresses that which you must consider in order to reach your business destination - profitability. 

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Richard DiToma observes the effects that actions, reactions, and inactions have on your business and personal lives.

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Richard DiToma talks about lines from the classic movie - The Godfather -, and, how those lines pertain to the contracting business.

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Richard DiToma talks about different business types and the reason contractors go into business.

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Richard DiToma speaks to the issue of acting like a true business professional.

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Richard DiToma looks at the ingredients of a smart invoice/contract form for service contractors.

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  Richard DiToma gives his opinion on the issue of technician incentives.

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Richard DiToma answers questions a contractor has about business expansion.

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Richard DiToma takes a look at the percentages that can be expected from an example contracting business.

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Richard DiToma addresses the difference between the hours you pay for operating your contracting service business and the hours you really have to sell to consumers.

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Richard DiToma shows you six easy steps to solving business problems.

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Richard DiToma takes a look at how the volatile vehicular prices of gas affect your costs and your prices.

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Richard DiToma discusses that which you should consider regarding customer value to your business and retention of valuable customers.

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Richard DiToma explains how to keep top quality techs content.

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Richard DiToma speaks about the benefits of service agreements for the contractor and the consumer.

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Richard DiToma talks about when free estimates are okay, and when they are downright foolish

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Richard DiToma discusses how fear affects the opportunity to succeed for contractors.

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Richard DiToma speaks to that which contractors must consider in order to be successful in their business.

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Richard DiToma outlines the issues to consider in addressing the question - Who makes charging the right price difficult?

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Richard DiToma talks about that which makes your prices fair.

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Richard DiToma takes a look at and explains the differences between contractors and manufacturers with regards to the costs they incur in their businesses for their products/services as well as how they sell their products/services.

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Richard DiToma explains the reason it is better to quote your best price first rather than a price you will have to lower because you weren't selling the job at the price that was higher than your best price.

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  Richard DiToma addresses the problem many contractors encounter - Moving money instead of earning a profit.

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Richard DiToma addresses true operational costs of running a contracting business and the effect that governmental taxes, rules, regulations and mandates have on the expenses contractors incur.

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Richard DiToma gives examples of tangible and intangible operational costs contractors incur in managing their businesses.

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  Richard DiToma talks about the intrinsic value that contractors have to society and why society owes a great deal to contractors.

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  **Richard DiToma addresses the question of whether the customer is always right. He looks at those consumers contractors should avoid and those consumers contractors should try to cultivate into their loyal clientele.**

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Richard DiToma speaks to the amount of money left on the table when contractors shortchange themselves.

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Richard DiToma speaks to issues that can make your prices profitable or cause you to lose money.

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 Richard DiToma addresses considerations regarding how you quote prices.

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   Richard DiToma expresses his thoughts on extending labor warranties to separate you from other contractors.

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Richard DiToma speaks to issues you should consider so that you can close the deal more often than not.

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In this episode, Richard DiToma explores the results you get depending upon the profit margin you apply to your cost to arrive at your selling prices.

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Richard DiToma shows contractors the easy, honest, ethical, intelligent, and profitable steps to calculating task costs so that contractors can develop properly profitable selling prices that can be quoted to consumers before commencing services.

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In this episode, Richard DiToma discusses choices that contractors must face, and, the decisions that they must make in order to have an opportunity to succeed.

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Richard DiToma explores reasons and motivations for getting into the contracting business.

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Richard DiToma tells contractors of his rules regarding the contracting business.

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Richard DiToma speaks about important issues that successful business people monitor while those who are just people in business overlook.

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Richard P. DiToma speaks to contractors about how they can solve their business problems by explaining to them about his book SOLUTIONS Management Theories & Methods for the Contracting Business, and, his Pricing Properly & Profitably Solutionar, and, his Addressing Consumer Questions Solutionar.

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 **Richard P. DiToma discusses the uncomfortable situation consumers and contractors encounter regarding prices that consumers perceive as a rip-off.**

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Richard DiToma explains the way to address misperceptions your techs and clientele may have about your prices.

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  In this episode Richard DiToma explains about his Pricing Properly and Profitably Solutionar that shows contractors how to identify and calculate their true cost, choose a proper profit margin, and develop properly profitable selling prices. For more information, go to contractorprofitadvantage.com, or contact Richard DiToma at (845) 639-5050.

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In this episode, Richard DiToma speaks to the importance of calculating costs and prices based on dollars and cents, and not on percentages from previous accounting reports.

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  Richard DiToma addresses common silly and erroneous statements contractors make that affect their ability to maximize their profits.

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  Richard DiToma looks at the costs contractors incur to replace a kitchen faucet and how to price the task to the consumer.

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 Richard DiToma discusses a good way to look at issues regarding dealing with the public.

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Richard DiToma presents techniques techs should consider when quoting prices to consumers.

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Richard DiToma discusses tips for tech introductions.

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Richard DiToma talks about the importance of being positive and the detriment of negativity.

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Richard P. DiToma identifies twelve issues to address when gathering consumer information.

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Richard DiToma looks at the importance of first impressions when a customer calls.

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Richard P. DiToma looks at the difference between the number of hours contractors have to sell compared to the number of hours they have to pay for tech salaries.

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Richard DiToma takes a look at the costs contractors incur to travel to consumers and speak with them regarding the consumers’ requests, and, ponders the answer to the question – Who should pay for travel time?

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In this episode, Richard P. DiToma discusses issues to consider to correctly manage a contracting business.

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Richard P. DiToma addresses factors you need to consider to make money in the PHC Industry.

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Richard P. DiToma addresses factors you need to consider to make money in the PHC Industry.

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Richard P. DiToma addresses factors you need to consider to make money in the PHC Industry.

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Richard DiToma discusses the costs contractors incur to replace a sump pump and compares selling prices at different profit margins with those suggested by internet websites.

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In this episode Richard P. DiToma speaks about the minimum costs and minimum selling prices for a white 12” water closet replacement.

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Richard P. DiToma speaks to his views on contractor costs and selling prices for water heater replacements and the information available on the internet regarding suggested prices consumers could expect to pay for a water heater replacement.

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In this episode Richard P. DiToma speaks about issues you should consider so that you know your prices are right and profitable.

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In this episode Richard P. DiToma talks about what contractors should do regarding selling prices; profit margins; work volume; adding techs and trucks; service agreements; loss leaders; and free estimates as well as what they should avoid doing. 

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In this episode, Richard P. DiToma looks at the differences between a service contracting business’ operational cost items versus a new
construction contracting business’ operational cost items.

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In this episode, Richard P. DiToma looks at the differences between a markup of cost and a profit margin.

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In this episode, Richard P. DiToma looks at the pros and cons of pricing procedures; a comparison of time & material pricing versus contract pricing (also known as flat rate or upfront pricing); and, the fact that to use proper pricing protocol you must utilize proper thinking with the proper attitude.

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In this episode, Richard P. DiToma deals with the problems associated with low-ball prices; the absurdity of thinking you have to be the cheapest contractor in your area; and; the issues to consider regarding your prices.

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In this episode, Richard P. DiToma talks about excellence being the tool to use when competing with low ball pricing contractors who can only get work by being cheap.

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The Contractor Profit Advantage Podcasts tackle topics such as: identifying the true costs contractors incur in running their businesses; choosing proper profit margins; developing properly profitable selling prices; addressing consumer questions honestly, intelligently and rapidly; utilizing proficient administrative procedures; hiring, evaluating and incentivizing STAR TECHS; and, contracting business protocols.

Richard P. DiToma is the founder of R & G Profit-Ability, Inc. and creator of the CONTRACTOR PROFIT ADVANTAGE™ programs that show contractors how to do the right thing. He has been involved in the PHC industry since 1970 starting as an apprentice, then, becoming a journeyman and master. He spent 41 years as an award-winning contractor. As a contracting business coach/consultant he has authored books on contracting business management as well as customized price guides for contractors. He created and facilitates seminars on business management for groups and individual businesses.

FOR INFORMATION or to contact Richard: call 845-639-5050; e-mail richardditoma@verizon.net; mail to R & G Profit-Ability, Inc. P.O. Box 282, West Nyack. NY 10994.

FOR SERVICES/BOOKS visit website:

www.contractorprofitadvantage.com