Leverage Your Podcast Show: Recent Episodes
Lyndsay Phillips
This show is for podcast hosts and guests, bringing insider secrets from podcast industry experts and entrepreneurs who have created a successful lifestyle business through podcasting. We share tips on how to leverage podcasts further to boost visibility, position authority, create content, monetize and simply grow their business.
Getting booked on more podcasts may feel like progress, but it's not the end goal, and it's certainly NOT the thing that brings results.
The real question is: What do you want those interviews to lead to?
In this episode, Lyndsay Phillips explains how choosing one primary goal can shape every part of your podcast guesting strategy, including the shows you pursue, the topics you pitch, the talking points you prepare, the call to action you share, and what you do after the interview.
You'll also hear how different goals, such as generating leads, building authority, creating content, selling books, or developing collaborations, require different decisions.
Before you research another show or create another one-sheet, use this episode to decide what result should be guiding your strategy.
What You'll Learn * The difference between getting booked and having a clear podcast guesting goal * How your goal affects the shows, hosts, topics, and calls to action you choose * How to select one primary goal without ignoring other potential benefits * Six parts of your guesting strategy that should connect to your goal * How to define useful success metrics for your podcast appearances
Read the companion article on Substack to learn how to map one clear goal across your podcast guesting strategy.
And when you become a Guesting Growth Insider, you can download the Podcast Guesting Goals Worksheet from the Guesting Growth Vault. It will help you connect your goal to the shows, topics, talking points, call to action, follow-up, and repurposing decisions you make.
Read the full article: https://podcastguestingthatconverts.substack.com/
Get the worksheet: https://podcastguestingthatconverts.substack.com/s/guesting-growth-vault
🎙️ABOUT LYNDSAY & PODCAST GUESTING 360🎙️
Lyndsay Phillips is a podcast guesting strategist and the founder of Podcast Guesting 360 (an extension of Smooth Business Growth), where she helps experts, authors, coaches, and consultants turn podcast guest appearances into greater visibility, authority, leads, and business growth. Through strategy, coaching, and practical resources, she helps clients prepare, perform, and propel their interviews so they can get booked on the right shows—and get meaningful results from every appearance.
Guesting on podcasts is more than showing up, answering questions, and giving good tips. You want to captivate the audience and connect with them by delivering your message in a way that truly connects with the audience, without being someone you are not.
My guest today, April Adams Pertuis, breaks down the four core speaker archetypes to help you find your own authentic style. Understanding whether you're a visionary, authentic, strategic, or empathetic communicator is the key to unlocking your natural charisma on any podcast. Tune in to discover how to lean into your communication superpower, making every guest appearance more impactful and a lot less stressful.
What You'll Learn:
- Your speaker archetypes and what it reveals about you.
- The number one rule if you want to connect with listeners on podcasts.
- How to weave in compelling stories, even if you think you have none to tell.
- Why understanding your style helps you connect with every type of person in an audience.
- Understand your communication strengths to perform better on podcasts
- Hear the story of speakers who can ditch their plan and still captivate an audience.
Head to https://LeverageYourPodcastShow.com to read the blog
Stop leaving success to chance. Get my Crickets to Clients: 5 Shifts To Turn Podcast Interviews Into Real Results https://www.leverageyourpodcast.com/clients
Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
Podcasting isn't the only audio medium. Audiobooks are another, which, if you are an author or looking to be one, is a key asset to get more book sales and readers. The idea of spending hours in a studio reading your own words, trying not to sound stiff or monotone, is enough to make anyone put it off indefinitely.
Executive producer Jeremy Shrifels joins the show to completely reframe how we approach narrating our work. He shares how he coaches authors to speak the book in a way that holds listeners' attention, connects with the audience, and brings stories to life. These same techniques can be taken straight from the recording studio to your podcast, helping you connect with your listeners on a much deeper level.
What You'll Learn:
🎧Why narrating your own book creates a more authentic connection with your audience.
🎧The simple format change that helped one author finally reach her core audience.
🎧The one thing to know about vocal dynamics that makes your delivery more powerful.
🎧How to calculate the time commitment required for recording your audiobook.
🎧How to leverage the audiobook for more print sales
🎧Tips for podcasters to use the same principles to make their episodes more compelling
Head to https://LeverageYourPodcastShow.com to read the blog
Stop leaving success to chance. Get my Crickets to Clients: 5 Shifts To Turn Podcast Interviews Into Real Results https://www.leverageyourpodcast.com/clients
Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
Appearing as a guest on podcasts is a powerful tool, but many guests don't always see the results they were hoping for. One common reason is not having a clear objective going into the interview. When you haven't decided what you want from the conversation, it's easy to default to simply sharing valuable insights and hoping something comes from it.
It's also natural to want multiple outcomes from guesting, like generating leads, building authority, creating content, and forming collaborations. But when everything is the focus, your efforts can become a bit scattered. Your preparation may not fully align with your message, and your follow-up can be inconsistent.
To create more intentional results, you need a podcast guesting game plan. This is a clear approach where everything you do—before, during, and after the interview—is aligned with a specific goal. Let's explore the most common goals and how your strategy can support each one.
What You'll Learn
- How to choose the right goal for your podcast guesting (and why trying to get everything backfires)
- The difference between guesting for leads, content, visibility, and collaborations and the strategies you need for each
- How to structure your interviews so they bridge the gap between audience pain and your offer
- What to change in your talking points to create authority-boosting micro content
- How to guide the interview using a "conversation compass" instead of hoping it flows
- Why your current guesting approach isn't converting and the small shifts that change everything
- How to build a before, during, and after game plan so every interview actually moves your business forward
Head to https://LeverageYourPodcastShow.com to read the blog
Stop leaving success to chance. Get my Crickets to Clients: 5 Shifts To Turn Podcast Interviews Into Real Results https://www.leverageyourpodcast.com/clients
Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
It's incredibly frustrating to be a podcast guest, share a ton of value, and get great feedback from the host, only to hear crickets from the audience afterward. You know your expertise can help people, but for some reason, it's not translating into actual leads or clients. The problem isn't what you know; it's how you're communicating it.
Facts and tips alone don't move listeners to action, but strategic stories do. In this episode, I'll show you how to craft compelling story soundbites that demonstrate your value, build instant authority, and make ideal clients feel like they absolutely have to work with you.
What You'll Learn:
- The 3 critical things that stories do as a positioning tool.
- How to structure a concise story that hooks the listener and showcases your brilliance.
- The one part of your story that most people skip actually builds your credibility.
- What the guest with 30 interviews and no leads was missing in his stories.
- How to demonstrate your expertise without sounding like you are sharing a testimonial.
- The 3-piece framework of every story soundbite
- How to avoid unintentionally undervaluing your work
Head to https://LeverageYourPodcastShow.com to read the blog
Book a 2 Hour 1:1 Story Soundbite Session and craft 3-4 strategic stories for podcast interviews, emails and social content. Email info@smoothbusinessgrowth.com for details
Stop leaving success to chance. Get my Crickets to Clients: 5 Shifts To Turn Podcast Interviews Into Real Results https://www.leverageyourpodcast.com/clients
Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
If you've ever tried to grow your business through content alone, you know how much work it can be. Writing posts, recording videos, learning SEO, keeping up with social media… it can start to feel like a full-time job on top of running your business. And even when you're consistent, the growth can feel frustratingly slow.
In this episode, Bryan Harris of Growth Tools shares a completely different way to get in front of the right people, without spending all your time creating content.
What You'll Learn:
- Why borrowing audiences is a faster path to attracting new clients.
- The one thing Dr. Phil did to leverage Oprah's audience and build an empire.
- How a marketer with 100 subscribers got his next 1,000 subscribers overnight.
- Three surprising criteria for finding the perfect promotional partner for your business.
- The REAL job of your lead magnet.
- The simple math for how 1,000 downloads can lead to a six figure income.
- What you need to know about affiliate links before you partner with other creators.
Head to https://LeverageYourPodcastShow.com to read the blog
Stop leaving success to chance. Get my Crickets to Clients: 5 Shifts To Turn Podcast Interviews Into Real Results https://www.leverageyourpodcast.com/clients
Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
Many podcasters pour their heart and soul into their show, constantly chasing more downloads with the hope that some listeners might eventually become clients. It can be an exhausting and slow path to seeing a real return on all that hard work.
My guest, Dave Dubeau, flips that entire model on its head, using a system that transforms a podcast into a direct sales conversion tool. He explains how to stop chasing leads and instead have your dream clients come directly to you for a conversation. This episode will show you how to finally make your podcast a predictable client generation machine instead of just another content platform.
What You'll Learn
- Why focusing on your guest, not your listeners, is the faster path to monetizing your show.
- How to turn your podcast into a consistent and reliable client conversion tool.
- The one question to ask during an interview that sets up the post-show conversation.
- How to smoothly transition from an interview to a sales call without feeling salesy.
- Learn the simple steps to take after your interview to secure a follow-up call.
- Why the name of your show is critical for attracting your ideal guests to interview.
Head to https://LeverageYourPodcastShow.com to read the blog
Stop leaving success to chance. Get my Crickets to Clients: 5 Shifts To Turn Podcast Interviews Into Real Results https://www.leverageyourpodcast.com/clients
Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
It is incredibly frustrating to send out dozens of podcast pitches and hear nothing but crickets in return. You might even start to wonder if your approach is all wrong and you sound just like everyone else in a crowded inbox.
My guest, Alice Draper, explains why the secret to getting booked has less to do with your resume and more to do with your story. We dive into the critical steps you need to take before you even think about pitching, from identifying your unique position to finding your emotional hook. This conversation will give you the tools to stop blending in and start getting booked on the shows you have always wanted to be on.
What You'll Learn:
- Why you must find your unique market position before you start pitching podcasts.
- The one thing you have that will make your pitch completely irresistible to hosts.
- How a rejection from a famous author can become your most powerful booking tool.
- How to find the right podcasts for your message beyond the obvious choices.
- How to craft talking points that make a host instantly see the value you offer.
- The right way to personalize your pitch that shows you've actually done your research.
- Why pitching a generic topic is the fastest way to get your email deleted.
Head to https://LeverageYourPodcastShow.com to read the blog
Stop leaving success to chance. Get my Crickets to Clients: 5 Shifts To Turn Podcast Interviews Into Real Results https://www.leverageyourpodcast.com/clients
Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
Many podcasters launch their show with big dreams, but have a hard time using it to grow their business effectively. It's easy to get caught up in the pressure for massive downloads and major sponsors, feeling like you are falling behind if you are not monetizing from day one.
My guest, Jenn Trepeck, navigated this exact path, transforming her health coaching side gig into a thriving brand centered around her podcast, Salad with a Side of Fries. She shares her exact playbook on building a cohesive business ecosystem, creating multiple revenue streams like memberships and brand partnerships without needing a million downloads. Tune in to learn how she built a strategic, profitable show that became the core of her entire business.
What You'll Learn:
- How to build a simple membership that bridges the gap for your audience.
- Why having a cohesive brand across your business and podcast is essential for growth.
- Why getting her first "hater" was actually a key indicator that she was on the right track.
- Discover a simple language shift to create a deeper connection with your one listener.
- How to shorten your learning curve when launching your podcast to get results faster.
- Ways of integrating your podcast into your business ecosystem so it helps you make money.
Head to https://LeverageYourPodcastShow.com to read the blog
Stop leaving success to chance. Get my Crickets to Clients: 5 Shifts To Turn Podcast Interviews Into Real Results https://www.leverageyourpodcast.com/clients
Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
You know your stuff inside and out, and even though you are pouring energy into social media, guesting on podcasts, and marketing your business, it's easy to still feel invisible with your business growth goals still out of reach.
My guest, Expert Authority Coach Christine Blosdale, is here to cut through all that noise and show you what actually gets you noticed. We break down the exact steps to build a solid foundation that makes you visible and desirable to your ideal audience. By the end of this episode, you will have a clear roadmap to stop feeling invisible and finally claim your status as the go-to expert in your field.
- Learn why being an expert authority has little to do with your credentials.
- Hear why saying "what do I not do?" hurts your business.
- How one client went from a confusing title to a compelling, caring coach.
- The one thing you that will help you get out of best kept secret mode.
- Discover the surprising first step to take before writing a book or podcasting.
- A powerful mindset shift to help you overcome the fear of putting yourself out there.
- Common mistake that confuse customers and costs you business.
Head to https://LeverageYourPodcastShow.com to read the blog
Stop leaving success to chance. Get my Crickets to Clients: 5 Shifts To Turn Podcast Interviews Into Real Results https://www.leverageyourpodcast.com/clients
Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
Podcast guesting can be one of the most powerful visibility and lead-generation strategies available — when it's done with intention.
Too many guests leave results to chance: hoping the right questions get asked, hoping the conversation lands, hoping something converts.
To kick off the new year, I invited some of my favorite experts in the podcast guesting space to share their best tip for 2026 — insights designed to help you become a more strategic, memorable, and results-driven podcast guest.
Here's what they shared:
- The one thing you should give every host to ensure a strategic conversation.
- Why being a guest on 100 podcasts a year might be a waste of your time.
- What an 8-year-old can teach you about being a more engaging podcast guest.
- How to use a simple storytelling framework to turn listeners into your clients.
- A four-part system for finding the perfect podcasts to pitch for your business.
- The one strategy that will help you show up as an expert in AI search.
- Why your call to action could be losing you leads and the simple way to fix it.
Featuring Tips From Top Guesting Experts:
Alex Sanfilippo, Traci DeForge, Spencer Carpenter, Kimberly Crowe, April Adams Pertuis, Joe Casabona, Lyndsay Phillips
Head to https://LeverageYourPodcastShow.com to read the blog
Stop leaving success to chance. Get my Crickets to Clients: 5 Shifts To Turn Podcast Interviews Into Real Results https://www.leverageyourpodcast.com/clients
Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
You are a podcast guest, sharing your expertise, but wonder how to take that next step into broader speaking opportunities. Perhaps the idea of a big stage feels intimidating, or you are unsure how to translate your interview skills into a full presentation and monetize it.
Before you take that leap listen to my next guest Kimberly Crowe of Speakers Playhouse so you understand your opportunities, what you need to get started and a framework to craft your talk. This is the 911 of speaking! Discover how to structure a compelling talk, identify the right audiences, and confidently make an offer that converts. Tune in to transform your speaking journey and amplify your impact.
What You'll Learn:
🔊 About the four distinct categories of speaking opportunities beyond just keynotes.
🔊 Why podcast guesting is your ultimate practice stage for public speaking.
🔊 How to get paid for speaking in surprising ways, including equestrian polo announcing.
🔊 The one thing that will differentiate live speaking from recorded content for maximum impact.
🔊 Why speaking to the wrong audience can lead to a flood of tire kickers.
🔊 How to structure any talk for maximum engagement and a clear audience next step.
🔊 About the speaker "one sheet" and why it shouldn't delay your speaking journey.
Head to https://LeverageYourPodcastShow.com to read the blog
Stop leaving success to chance. Get my Crickets to Clients: 5 Shifts To Turn Podcast Interviews Into Real Results https://www.leverageyourpodcast.com/clients
Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
If you've been feeling the pressure of running a podcast business lately… you're not imagining it. The industry has changed fast. Production is being commoditized, organic growth is tanking, and clients want real ROI—not promises. So how do you stay profitable and keep delivering results?
I'm joined by David "Ledge" Ledgerwood from LISTEN Network, and we're pulling back the curtain on what's actually happening in the podcast space and what agencies must do to adapt.
Hear…
- Why organic podcast growth isn't what it used to be for agencies and hosts
- How paid distribution can guarantee downloads from your exact target audience
- The one metric budget holders actually care about when funding your podcast
- What David learned running sales for podcast agencies during the "golden years"
- Why production alone is no longer a viable revenue model for agencies
- How to prove ROI with real numbers that keep clients from churning
- The strategic shift agencies must make to survive the next five years
Head to https://LeverageYourPodcastShow.com to read the blog
Stop leaving success to chance. Get my Crickets to Clients: 5 Shifts To Turn Podcast Interviews Into Real Results https://www.leverageyourpodcast.com/clients
Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
Networking events make most people want to run for the hills, and honestly, who can blame them? Between the awkward elevator pitches, the desperate card swapping, and that sinking feeling that you're doing it all wrong, traditional networking has become something we endure rather than enjoy.
The problem is that most networking advice comes from transactional industries where you sell once and disappear, but if you're in B2B, that approach will get your teeth kicked in.
In this episode, Donnie Boivin breaks down exactly why networking is broken and shares the framework that actually works for building real business relationships. You'll learn how to walk into any room and make it valuable, even if you're an introvert who'd rather be anywhere else.
- Why traditional networking advice fails in B2B sales
- The five-word rule that stops you from accidentally pitching too early
- How Donnie's client tripled her business by networking with a specific business niche
- Why asking for introductions instead of referrals changes everything in networking
- The adjacent business strategy that unlocks collaboration opportunities you're missing
- How to identify if a networking group is worth your time in the first five minutes
- What happens when you force two strangers to create a collaboration in five minutes
Head to https://LeverageYourPodcastShow.com to read the blog
Stop leaving success to chance. Get my Crickets to Clients: 5 Shifts To Turn Podcast Interviews Into Real Results https://www.leverageyourpodcast.com/clients
Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
Launching a podcast isn't just a challenge for hosts—it's a strategic endeavor that demands meticulous planning, creative marketing, and intentional execution. Just like building a podcast from scratch, becoming a podcast guest requires the same level of strategic thinking and preparation if you want to transform random appearances into meaningful opportunities.
Most entrepreneurs mistakenly treat podcast guesting as a casual networking tactic, showing up without a game plan and hoping for magical results that never materialize. The truth is, every podcast appearance is a potential launchpad for your brand, credibility, and business growth—but only if you approach it with the same rigor and intentionality you would a full podcast launch.
Forget the spray and pray method of guesting; what you need is a targeted, systematic approach that turns each interview into a strategic stepping stone for expanding your reach and attracting ideal clients. Listen and discover…
- Why guesting without a launch plan is costing you visibility and leads.
- The one thing top-converting guests do before they ever hit record.
- How to stop winging interviews and start leading them with intention.
- The simple shift that turns a podcast appearance into a profit pipeline.
- How to build a guesting system that books, converts, and compounds.
- Why your topic might be repelling hosts — and what to do instead.
- The overlooked strategy that makes your stories sound natural and strategic.
- How to create momentum from every guest appearance (instead of one-and-done).
- The missing piece between "visibility" and "ROI" when it comes to podcasting.
- How to launch your guesting presence like pros launch their shows.
🎫 Join me and 10 other experts to work on your 'Guest Launch' at the Podcast Guesting Unsummit, November 18 & 19. Walk away with real assets, ready to pitch, guest, and convert.
Less watching. More doing.
Get Your Free Ticket Here https://PodcastGuestingUnsummit.com
Head to https://LeverageYourPodcastShow.com to read the blog
Stop leaving success to chance. Get my Crickets to Clients: 5 Shifts To Turn Podcast Interviews Into Real Results https://www.leverageyourpodcast.com/clients
Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
Podcasting is not broadcasting - it's about building a relationship with the audience, connecting and engaging. Most creators get stuck tracking vanity metrics like downloads, never understanding how to truly connect with their audience or grow their show. What if you could unlock the secret to not just broadcasting content, but building a genuine community that eagerly awaits each new episode?
Daniel J. Lewis, a Hall of Fame podcaster and founder of Podgagement, breaks down the exact strategies that transform passive listeners into raving fans who feel personally connected to your show. In this episode, you'll discover practical, actionable ways to boost engagement, understand your audience, and create a podcast that people genuinely look forward to hearing.
What You'll Learn:
- Why reviews matter less than you think in podcast rankings
- How to transform passive listeners into passionate podcast community members
- The surprising truth about podcast engagement that most creators miss
- Why your podcast metrics tell a deeper story than just download numbers
- Learn the secret networking hack for discovering perfect podcast collaboration opportunities
- The creation of International Podcast Day
- Discover the game-changing technology that lets listeners follow your podcast with a single tap
Head to https://LeverageYourPodcastShow.com to read the blog
Stop leaving success to chance. Get my Crickets to Clients: 5 Shifts To Turn Podcast Interviews Into Real Results https://www.leverageyourpodcast.com/clients
Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
Launching a podcast seems like a straightforward path to instant podcast success, but the reality hits hard when your download numbers stay stubbornly low and your audience feels nonexistent. Most creators pour their heart and soul into recording episodes, only to find themselves lost in the vast podcast wilderness, wondering why their show isn’t gaining traction.
The truth is, podcast success isn’t just about hitting record and hoping for the best—it’s a strategic game that requires careful planning, intentional branding, and a deep understanding of your unique value proposition.
In this episode, Larry Roberts breaks down the critical elements that can transform your podcast from a passion project into a powerful marketing tool that actually delivers results. By diving into the nuanced world of podcast auditing, you'll discover actionable insights that can help you optimize your show, attract the right audience, and create a meaningful connection that goes far beyond mere download numbers. You’ll hear…
- Why most podcasts fail within the first seven episodes
- How to define podcast success beyond download numbers
- The surprising story of Larry's comedy podcast that almost cost him his job
- What your podcast description really needs to attract listeners
- Why your first podcast episode should make you cringe years later
- One critical strategy to make your podcast stand out from thousands
- How to turn your podcast into a powerful marketing tool for your business
Head to https://LeverageYourPodcastShow.com to read the blog
Stop leaving success to chance. Get my Crickets to Clients: 5 Shifts To Turn Podcast Interviews Into Real Results https://www.leverageyourpodcast.com/clients
Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
Speaking on stage sounds like a dream reserved for polished experts with massive followings, but what if you could actually make money and land clients from smaller, more intimate speaking gigs? Krista Martin is about to blow the lid off that myth and show you how everyday entrepreneurs can leverage speaking opportunities to grow their business. She's not talking about landing $10,000 keynote spots at massive conferences, but real, actionable strategies for getting in front of the right audiences and converting them into paying clients.
This episode is packed with practical tips on how to craft a talk that actually sells, build your confidence, and create speaking opportunities that don't require you to be a rockstar overnight. Whether you're terrified of public speaking or just looking to expand your business visibility, Krista's approach will make you realize that speaking success is way more accessible than you ever imagined.
What You’ll Learn:
- Why speaking on small stages can transform your business faster than you think.
- How one unexpected team member's departure led to Krista's most powerful event performance.
- The surprising strategy of turning a single speaking opportunity into multiple engagements.
- Why your "future self" energy matters more than perfectly scripted presentations.
- How to create a talk that activates audiences instead of just educating them.
- The counterintuitive approach to building client trust through strategic speaking.
- Why practicing in front of 10 people might be more valuable than chasing big keynotes.
Head to https://LeverageYourPodcastShow.com to read the blog
Stop leaving success to chance. Get my Crickets to Clients: 5 Shifts To Turn Podcast Interviews Into Real Results https://www.leverageyourpodcast.com/clients
Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
There is so much stress around how to get an ROI from social media. What if you don’t have to be everywhere with viral content, and a million followers to make money from social media? You will love this convo with Social Media Strategist Louise McDonnell on what creates a pay off, why trends don’t matter and how to engage and convert.
Louise breaks down exactly how to build a customized social sales funnel that works, no matter how many followers you have. She'll show you why chasing viral moments is a waste of time and reveal the real secrets to converting your social media audience into paying customers.
What You’ll Learn:
- Why chasing viral views might actually sabotage your business growth strategy.
- How a balsamic vinegar maker discovered his true marketing magic through family stories.
- The surprising truth about who really makes money on social media platforms.
- Why your email list matters more than your follower count right now.
- How service professionals can create a customized social sales funnel without overwhelm.
- The critical messaging strategy that separates successful entrepreneurs from background noise.
- Why investing in targeted ads could be more valuable than your latest professional certification.
Don’t miss Louise’s Mastercass on September 24th
Turn Your Social Media Time Into Sales...10x Faster with ChatGPT
Register Here https://smoothbusiness.krtra.com/t/X7MDYN59WalF
Head to https://LeverageYourPodcastShow.com to read the blog
Stop leaving success to chance. Get my Crickets to Clients: 5 Shifts To Turn Podcast Interviews Into Real Results https://www.leverageyourpodcast.com/clients
Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
We know that national media can help transform credibility, exposure and drive sales, but I always thought high-profile media was ‘out of my league’. It’s for the rich and famous, or you need a special connection to get an ‘in’.
I was so thrilled when I met Mary O’Donohue, a strategic media coach who's worked behind the scenes at the Oprah Winfrey Show and works with authors to profit from publicity. She’ll share how to turn random media moments into powerful marketing assets. Whether you're an author, entrepreneur, or just someone looking to get your message out, this episode is your backstage pass to mastering media without feeling like you're selling your soul.
You’ll hear…
- How to avoid ‘random acts of media’ that lead to nothing
- How to craft your media persona
- How a nine-foot chipmunk can derail your interview (and how to recover).
- What media outlets are truly looking for and how to get their attention
- What transforms a random conversation into a strategic marketing asset.
- How to turn a potential "gotcha" moment into a professional opportunity.
- The game-changing difference between serving an audience and selling to them.
Head to https://LeverageYourPodcastShow.com to read the blog
Stop leaving success to chance. Get my Crickets to Clients: 5 Shifts To Turn Podcast Interviews Into Real Results https://www.leverageyourpodcast.com/clients
Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
Writing a book can feel like a beast, a daunting endeavor. What if you can make it a reality by transforming your podcast into a book? That sound much easier right?! But before you grab your transcripts - know it’s not as simple as copying and pasting those and formatting it into a book. You DO need strategy. I’m joined today by seasoned publisher Lynn Smargis show you how.
Lynn shares the secrets to creating a book that doesn't just sit on a digital shelf, but actually connects with your ideal readers. Whether you're a solo podcaster, an interview show host, or just curious about expanding your content's reach, you'll walk away with practical, actionable insights that can turn your podcast passion into a professionally published reality.
- Discover why 80% dream of writing a book, but only 5% actually publish.
- Learn the critical legal steps before transforming podcast episodes into a book.
- Uncover the surprising truth about why most podcast-to-book attempts fail miserably.
- Hear how a disc golf legend published his memoir at 80 years young.
- Understand the game-changing strategy of designing podcast episodes to support your book outline.
- Explore why professional editing can make or break your book's credibility and impact.
- Peek behind the curtain of a free virtual writing retreat designed for aspiring authors.
Head to https://LeverageYourPodcastShow.com to read the blog
Stop leaving success to chance. Get my Crickets to Clients: 5 Shifts To Turn Podcast Interviews Into Real Results https://www.leverageyourpodcast.com/clients
Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
You’ve done all this hard work to get your podcast launched and consistently producing content, but all of a sudden, a year (or two - gulp) goes by, and it’s running on autopilot. How do you know it’s still aligned with your business and goals? In this episode, Podcast Strategist Jen Rogers walks you through a powerful mini-audit to help you realign your show with your brand, deepen listener connection, and boost ROI.
You'll walk away with key questions to elevate your content—and hear how one simple shift increased her email open rates by 10% in just one week.
What You’ll Learn:
- Why your podcast's first impression matters more than you think
- How to transform podcast self-talk from sabotage to strategy
- The surprising power of speaking to one listener, not a crowd
- Why your podcast is a reflection, not the entirety, of your brand
- How intentional episode planning can dramatically accelerate business growth
- The counterintuitive approach to creating content people actually want to hear
- Why authenticity trumps copying someone else's podcast formula every single time
Head to https://LeverageYourPodcastShow.com to read the blog
Stop leaving success to chance. Get my Crickets to Clients: 5 Shifts To Turn Podcast Interviews Into Real Results https://www.leverageyourpodcast.com/clients
Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
You know you need to play bigger, get visible, and grow your authority—but stepping into the limelight can feel daunting. Whether it’s speaking at more events, guesting on podcasts, or even creating your own podcast or videos, there’s often something that keeps you stuck—a reason you keep procrastinating.
Those nagging inner voices of self-doubt keep whispering that you’re not good enough, smart enough, or qualified enough to be in the spotlight. But what if I told you that every single expert started exactly where you are right now—scared, uncertain, but secretly knowing they had something valuable to say?
In this episode, with transformational coach Lisa Kalmin, we’re breaking down those mental barriers and giving you the roadmap to confidently own your voice and authority. Lisa shares what might be holding you back from stepping fully into your expertise, the most common fears, and practical tips to overcome limiting beliefs—so you can rock the mic and boost your visibility and authority.
What You’ll Learn
- The root cause of self-doubt and a shift that makes it easier to build confidence
- How childhood experiences secretly shape your professional visibility and authority.
- The surprising difference between how men and women approach professional opportunities.
- How to use ‘I am’ statements to step into your power
- How to pour authentic energy into virtual conversations and presentations.
- Why your expertise matters more than your perceived perfection.
Head to https://LeverageYourPodcastShow.com to read the blog
Stop leaving success to chance. Get my Crickets to Clients: 5 Shifts To Turn Podcast Interviews Into Real Results https://www.leverageyourpodcast.com/clients
Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
Sure AI is handy to use and can speed up content creation, but if your marketing sounds like everybody elses (or like AI) you are going to repel instead of attract your ideal client. You want to stop the scroll and communicate in a way that makes people feel like they are being heard, like you are speaking directly to them.
Scott Murray's got a game-changing approach that's not about fancy marketing tricks, but about connecting as a real human being. In this episode, he breaks down his STAMP framework that'll help you transform your content from forgettable noise to something your audience genuinely wants to hear.
What You’ll Learn
- Discover why most content sounds like a robotic corporate machine.
- Learn the secret framework that transforms bland messaging into human connection.
- Understand how your internal language might be sabotaging your content strategy.
- Explore why emotional triggers matter more than you think in communication.
- Uncover the truth about AI-generated content and how to make it authentic.
- Find out why talking to one person matters more than addressing a crowd.
- Decode the psychological reasons people actually engage with your content.
Head to https://LeverageYourPodcastShow.com to read the blog
Stop leaving success to chance. Get my Crickets to Clients: 5 Shifts To Turn Podcast Interviews Into Real Results https://www.leverageyourpodcast.com/clients
Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
You know you've got something amazing to offer, but potential clients seem to scroll right past without a second glance. What if the problem isn't your expertise, but how you're talking about it? Imagine being able to craft a marketing message that makes people lean in, nod their heads, and think, "Yes, this is exactly what I need!"
In this episode, brand strategist Debbie White breaks down how to cut through the noise and create a crystal-clear marketing message that not only attracts your dream clients but gets them excited to work with you. Sure this impacts your website and landing pages, but it also impacts how you market your podcast, how you show up on podcasts. It impacts every element of your business.
- Discover why clarity wins clients every time.
- Learn how your unique background shapes a magnetic, one-of-a-kind brand message.
- How to change your marketing from scattered to strategic.
- Find out how to speak directly to your audience's deepest desires and pain points.
- Explore why trying to copy others' marketing formulas is killing your authentic voice.
- Ways to simplify your message without losing its magic and authenticity.
Head to https://LeverageYourPodcastShow.com to read the blog
Stop leaving success to chance. Get my Crickets to Clients: 5 Shifts To Turn Podcast Interviews Into Real Results https://www.leverageyourpodcast.com/clients
Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
I’ll be honest… I resisted this change. For months, I clung to the weekly schedule like it was some sort of badge of honor. But as my business has evolved, I realized my podcast needed to evolve with it. So here’s the big news: I’m moving from weekly episodes to every other week—and I want to take you behind the scenes on why, what’s shifting, and what’s coming next that I’m really excited about.
- Why I resisted this change, and how pulling the trigger was so freeing.
- How change is inevitable and why it should be embraced vs resisted.
- The message I want to share with podcast guests
- What you can expect from me in the upcoming months
- Plus a free gift!
00:30 Podcast Origins and Initial Motivation
03:15 Deciding to Reduce Podcast Frequency
05:45 Focusing on Podcast Guest Strategy
08:20 Bridge to Profit Podcast Approach
11:10 Free Guide for Podcast Guests
14:50 Embracing Business and Personal Evolution
17:35 Giving Yourself Permission to Change
Head to https://LeverageYourPodcastShow.com to read the blog
Stop leaving success to chance. Get my Crickets to Clients: 5 Shifts To Turn Podcast Interviews Into Real Results https://www.leverageyourpodcast.com/clients
Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
Growing your business through podcasting doesn’t mean choosing between hosting or guesting. It’s not either/or — it’s both/and. When you use them strategically, they can fuel each other — boosting visibility, growing your audience, and converting more leads.
Traci DeForge of Produce Your Podcast is a great example. She owns a podcast production company, and started using guesting to grow her business (and podcast) and this episode she shares why and how. When used in tandem they can make a killer visibility and authority booster AND be the perfect way to create content to amplify your message and get leads and clients.
- Discover why podcast guesting can be a game-changing audience growth strategy
- The secret to repurposing content without exhausting your creative energy
- How guesting on other shows can actually help you grow your own podcast
- How a client, with this one tweak in podcast targeting, increased book sales
- Tips on how to get more leads and ROI from your podcast guest appearances
- A practical method for keeping content flowing during your busiest seasons
Head to https://LeverageYourPodcastShow.com to read the blog
Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
I remember guesting on podcasts and feeling so frustrated. The conversation was all over the place, my expertise wasn’t highlighted and I didn’t get many clients from them. It's frustrating when you know you've got killer knowledge to share, but something's just not clicking with your audience.
What if I told you there's a way to transform those podcast appearances from forgettable chats into client-generating conversations? In the next few minutes, I'm going to break down exactly why your current approach isn't working and give you three game-changing shifts that will help you turn podcast guesting into a real lead machine.
- Why most podcast guest appearances fail to generate meaningful client leads
- How to craft a Billboard-Ready podcast topic that magnetizes hosts and potential clients
- The critical difference between teaching information and creating strategic conversation
- Why "organic" conversations can accidentally sabotage your business positioning
- The secret framework for guiding podcast conversations toward your core offerings
- Why your interview approach matters more than simply getting booked on shows
Head to https://LeverageYourPodcastShow.com to read the blog
Stop leaving success to chance. Start leading every interview with strategy - and turn your message into results. Get this free report From Crickets To Clients: 5 Shifts To Turn Podcast Interviews Into Real Results https://www.leverageyourpodcast.com/clients
Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
Running an agency can feel like juggling chainsaws while riding a unicycle – you're constantly spinning plates, drowning in client work, and wondering if you'll ever catch a break. One minute you're crushing it with new clients, and the next, you're buried in endless tasks, team management, and the nagging feeling that you're more of a firefighter than a business owner.
If you've ever found yourself awake at 3 AM, stress-scrolling and wondering how the heck you'll scale without losing your mind, this episode is your lifeline. Melissa Morris is about to drop some serious wisdom on how to transform your agency from a stress-fest to a well-oiled machine. Get ready to learn the four key pillars that will help you stop working IN your business and start working ON your business – and maybe, just maybe, reclaim your sanity in the process.
- Discover the four foundational pillars that transform chaotic agency operations into smooth-running machines.
- Learn why your current team structure might be secretly sabotaging your agency's potential growth.
- Uncover the hidden profitability traps lurking in your client service model.
- Understand how standardizing offers can dramatically reduce team confusion and client scope creep.
- Find out why hiring an OBM isn't always the magic solution you think it is.
- Explore the critical metrics that reveal whether your agency is truly scaling effectively.
- Master the art of creating an organizational chart that predicts and supports your agency's future.
Head to https://LeverageYourPodcastShow.com to read the blog
Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
The concept of attention economy - you know -get attention and generate leads isn’t working anymore. People are buying differently. Traditional marketing tactics are dying faster than a smartphone battery, and people are craving genuine human connection more than ever.
Founder of Relatable Peter Lisoskie joins me today to talk about the relationship economy, dialogue marketing (vs monologue marketing), why people buy and how Relatable can change the game in how you grow your podcast, build relationships and connect to grow your business. He reveals a game-changing approach that'll make your marketing feel less like a sales pitch and more like a conversation with a friend.
- Discover why traditional marketing tactics are failing right now
- Learn how the "relationship economy" is transforming customer interactions
- Uncover the six critical behavioral shifts reshaping modern communication
- Explore a revolutionary tool that turns video into interactive experiences
- Find out how to make your content personally relevant to each viewer
- Reveal the secret to building audience loyalty through interactive engagement
Head to https://LeverageYourPodcastShow.com to read the blog
Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
Growing an email list and getting folks to open, engage and buy never used to be a problem - but now - it’s a whole different ball game. It can feel like a total maze of complicated rules and sneaky algorithms that can make even tech-savvy entrepreneurs want to pull their hair out. What if I told you there are actual strategies to make sure your emails not only get sent, but land in people's inboxes and get opened?
In this episode, email marketing expert Tyler Cook breaks down email deliverability in a way that's refreshingly straightforward and actionable. By the end of this conversation, you'll have insider tactics to help your emails cut through the noise and actually connect with the people who want to hear from you.
- Discover why your email open rates might be a statistical illusion
- Learn the secret algorithm game email providers play with your messages
- Uncover how podcast hosts can strategically boost their audience engagement
- Find out why consistency trumps sporadic email blasting every time
- Explore the hidden world of email deliverability beyond basic marketing tactics
- Understand how tiny technical details can make or break your email success
- Reveal the surprising ways different platforms manipulate your email performance
Head to https://LeverageYourPodcastShow.com to read the blog
Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
Ever have those days where you're running on fumes and caffeine? You know those moments when you're about to hop on a podcast interview or client call, and inside you're a total mess of stress and scattered energy?
What if you could actually shift your vibe in just a few minutes and show up as the most magnetic version of yourself?
Jennifer Lyall, an Intuitive Business Mentor, is about to drop some serious wisdom on how to check and optimize your personal energy - and trust me, it's way easier than you think.
This episode is your backstage pass to understanding how your inner state impacts everything from podcast interviews to client attraction, and learning practical techniques to get yourself into a high-performance zone.
What you’ll learn:
- Why your inner battery matters more than your business strategy
- How a two-minute breathing technique can transform your professional presence
- The surprising truth about high-energy people that no one talks about
- What your emotional state reveals about your entrepreneurial potential
- Why rescheduling an interview might be your most strategic move
- How childhood programming secretly shapes your business confidence
- The mind-blowing ratio between strategy and personal energy most entrepreneurs miss
Head to https://LeverageYourPodcastShow.com to read the blog
Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
If your goal this year is to guest on podcasts to boost authority, visibility and leads stop before you create your one sheet or pitch emails and listen to this episode as I chat with Co Founder of Talks.co.
Liam Austin shares an easier way to get booked, that saves time, makes you look good and gives you perfect shows to guest on. He breaks down exactly how experts and entrepreneurs can strategically get booked on podcasts, turning those appearances into real visibility, authority, and even client opportunities. Whether you're a coach, author, or business owner looking to expand your reach, this conversation is your roadmap to podcast guesting success.
- Discover why 547 million podcast listeners represent a game-changing opportunity for experts.
- Learn the secret sauce of crafting a magnetic speaker profile that hosts can't ignore.
- Uncover the strategic approach to selecting podcast shows that actually grow your business.
- Find out how to transform cold pitches into warm, authentic podcast connections.
- Explore why quality podcast appearances matter more than racking up random guest spots.
- Understand the power of a personalized, AI-assisted platform for podcast guest matching.
- Gain insider insights on turning podcast guesting into a powerful visibility and client attraction strategy.
Head to https://LeverageYourPodcastShow.com to read the blog
Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
If you're a podcast guest, host or content creator trying to get noticed, you need more than just great content. You need a way to showcase your awesomeness that doesn't involve begging or sending endless pitch emails.
Enter the media kit: your secret weapon for getting booked on podcasts, landing speaking gigs, and attracting sponsors who actually get what you do. Whether you're a B2B podcaster with a niche audience or a creator looking to level up your visibility, a killer media kit can open doors you didn't even know existed. In this episode, we're diving deep with Eric Melchor from PodKit to break down exactly how to create a media kit that makes people sit up and take notice.
A taste of what you’ll gain…
- Discover why every podcaster needs a media kit, regardless of show size.
- Learn the secret sauce of creating a media kit that actually attracts sponsors.
- Uncover the critical audience insights sponsors secretly want to know about you.
- Find out how technology can automatically update your podcast's performance metrics.
- Explore the game-changing approach to podcast sponsorships for niche B2B creators.
- Understand why your podcast's quality matters more than raw download numbers.
- Peek behind the curtain of a revolutionary tool designed specifically for podcasters.
Head to https://LeverageYourPodcastShow.com to read the blog
Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
Ever found yourself staring at a blank screen, totally stuck on what content to create next? You know that feeling - scrolling through your notes, brain feeling like a desert of zero inspiration, wondering if you'll ever come up with another podcast topic that actually matters?
What if I told you there's a strategic way to not just generate podcast ideas, but to create content that your ideal audience is actually searching for and dying to hear? In this episode, I'm breaking down five killer research techniques that will transform how you brainstorm topics, ensuring you never hit that "what should I talk about?" wall again.
- Why most content creators waste hours staring at blank screens
- How to spy on competitors without feeling like a creep
- The secret research tool that reveals exactly what your audience wants
- Why your podcast analytics are a goldmine of content inspiration
- Discover the keyword strategy that makes Google and YouTube love you
- The simple spreadsheet trick that captures brilliant content ideas instantly
- Learn how to craft podcast topics that magnetically attract your ideal listener
Head to https://LeverageYourPodcastShow.com to read the blog
Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
Ever feel like you're shouting into the podcast void, wondering if anyone's actually listening?
Building thought leadership isn't about having the most downloads or being the loudest voice - it's about creating genuine connections and sharing your unique perspective.
In this episode, Ben Albert breaks down the real secrets to establishing your podcast presence, revealing strategies that go way beyond just chasing numbers. Whether you're a seasoned podcaster or just getting started, you'll walk away with actionable tips to amplify your voice and build a community that actually cares about what you have to say. Tips include…
- Why thought leadership isn't just about having great ideas, but creating a platform to share them.
- How successful podcasters balance interview and solo episodes for maximum audience engagement.
- How Ben got people like Jordan Harbinger, & Chris Do to endorse his show -- it's not rocket science!
- The secret to getting genuine podcast reviews without feeling pushy or desperate. (hint - timing is key)
- Why your unique podcast "fingerprint" matters more than copying someone else's success formula.
- Learn how to transform podcast reviews into powerful marketing and social proof assets.
Key Moments:
00:01 | Defining Thought Leadership and Its Components
05:03 | The Dancing Guy Analogy of Movement and Influence
07:37 | Passion in Podcasting and Enjoying the Process
10:02 | Guesting vs. Hosting: Pros and Strategies
12:15 | Success is a Combination Lock, Not a Single Key
17:11 | Effective Strategies for Getting Podcast Reviews
25:46 | Creative Ways to Leverage and Use Podcast Testimonials
Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
Head to https://LeverageYourPodcastShow.com to read the blog
You do all this work guesting on podcasts and marketing to get new leads, but what if your messaging isn’t converting?
Strong messaging and high-converting copy are THE key components to more connections, conversations—and conversions!
On this episode of Leverage Your Podcast, Copywriter and Messaging Strategist Hailey Krajewski breaks down the biggest mistakes entrepreneurs make when trying to connect with their audience. She shares how to craft emotion-driven messaging that builds trust, speaks to your ideal client’s desires, and turns lukewarm leads into eager buyers.
Tune in to learn how to create compelling copy, nurture sequences that convert, and position your offer as the obvious choice!
- Why narrowing your messaging to one ideal client can dramatically improve conversion rates
- How to craft nurture emails that intrigue leads without giving away everything
- The importance of storytelling in creating emotional connections with potential clients
- Why your messaging should focus on solving problems, not just listing features
- How to use simple, conversational language that resonates with your target audience
- The power of selling throughout your nurture sequence instead of waiting until the end
- Why understanding your client's aspirational identity is crucial for effective marketing
Head to https://LeverageYourPodcastShow.com to read the blog
Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
Ever feel like you're shouting into the void on social media, creating content that just... disappears? You're spending hours crafting long videos and podcast episodes, but your audience's attention span is shorter than a TikTok dance.
What if I told you there's a way to slice up your existing content into bite-sized, scroll-stopping pieces that actually get people to pay attention and want more?
Micro content is your secret weapon to not just being seen, but being remembered - without burning yourself out creating brand new material from scratch. In this episode, I'm breaking down exactly how you can turn one piece of content into multiple social media gold mines that hook your ideal clients and showcase your expertise.
- What is micro content and why does it attract attention quickly
- The one strategy that builds consistent brand visibility without creating entirely new content.
- How to easily create micro content using content you already have.
- Tips on optimizing micro content to get more engagement and attract a new audience.
- How to use micro content as a low-cost method to test new products, funnels or ads.
- They key to using the content to convert leads and clients.
Head to https://LeverageYourPodcastShow.com to read the blog
Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
Are you tired of feeling awkward and unprepared when you're in front of a camera or microphone? Knowing how to present yourself effectively can make the difference between blending into the background and standing out as a confident expert. Media training is no longer just for TV personalities—it's an essential skill for hosting or guesting on podcasts, even video marketing, reels and shorts!
In this episode, media expert Paula Rizzo breaks down the critical elements of presenting yourself with polish and purpose, from managing your background and body language to crafting compelling sound bites that capture your audience's attention. By the end of this conversation, you'll have practical, actionable strategies to transform your on-camera presence and communicate with clarity, confidence, and charisma.
Taste of what you’ll learn:
- The ‘accordion method’ to hook listeners and make hosts beg to have you back
- Practical preparation strategies to do before your next podcast interview
- How to command attention before saying a word - visual tricks that scream "expert" before you even speak
- Techniques to project power, passion, and persuasion with every single word
- Why virtual backgrounds could be killing your credibility and sabotaging your brand
- How strategic pauses can make your message unforgettable and keep the audience hanging on every word
Head to https://LeverageYourPodcastShow.com to read the blog
Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
Are you feeling isolated and overwhelmed as a podcaster, struggling to grow your audience and navigate the complex world of content creation? Podcasters often work alone where the dream of building a thriving show can seem daunting and lonely. What if there was a way to connect with like-minded creators, share resources, and amplify your reach without breaking the bank?
In this episode, Becky Mollenkamp, Founder of the Feminist Podcasters Collective, reveals the transformative power of podcast networks - community-driven spaces that provide support, education, and collaborative opportunities for independent podcasters at every stage of their journey. By listening, you'll discover how joining the right community can not only combat podcasting isolation but also unlock new strategies for growth, visibility, and meaningful connection.
- Why podcast networks matter: building community and support for independent creators
- How to create a meaningful community with clear values and engagement guidelines
- The power of collaborative promotion across different podcast shows and audiences
- Why diversity and inclusivity should be intentional in podcast network development
- How smaller podcasters can leverage collective power for increased visibility and growth
- The importance of understanding your capacity before launching a community initiative
- Why shared values matter more than download numbers in podcast networking
Head to https://LeverageYourPodcastShow.com to read the blog
Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
Do you dream of guesting on podcasts to get more visibility and leads, but feel overwhelmed by the complex process of finding and pitching shows? Are you stuck trying to figure out if you should do it all yourself or hire an expert?
In this episode I share the three main ways you can find and get booked on shows, tips on what to look for, companies you can work with and due diligence steps to get the most ROI from your next steps no matter what you decide.
- How to research and find podcasts aligned with your expertise and target audience.
- Tips on tracking your podcast pitching and master follow up
- Why choosing the right podcast audience matters more than just getting any interview.
- How to leverage podcast guest directories and matchmaking services to save time
- The key questions to ask when evaluating a podcast booking agency
- Why following up and maintaining a consistent pitching process is crucial for success.
Head to https://LeverageYourPodcastShow.com to read the blog
Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
Are you tired of appearing on podcasts and walking away with nothing more than a fleeting moment of visibility? Many entrepreneurs make the critical mistake of treating podcast guesting as a mere visibility strategy, missing out on transformative opportunities to convert listeners into actual leads and clients.
In this episode, I talk about your offers and funnels and how to be more strategic with your podcast guesting strategy—revealing how to turn passive listeners into active prospects by creating a seamless, intentional funnel that guides potential clients directly to your solutions. You'll learn a proven three-step framework that will help you craft compelling podcast conversations that not only showcase your expertise but also drive meaningful business growth.
By the end of this episode, you'll have a clear roadmap to redesign your podcast guesting approach and start generating real, measurable results from every interview.
In this episode you will learn:
- Why podcast guesting fails: Most guests miss creating an intentional conversion funnel.
- How to align podcast topics directly with your core business offerings and services.
- The one thing that will transform podcast appearances: Strategic, targeted call-to-action planning.
- Why reverse engineering your funnel is crucial for turning podcast listeners into leads.
- How to craft interview topics that position you as an undeniable expert.
- Why winging podcast interviews destroys your credibility and potential client attraction.
- The key to memorable podcast guesting: Telling engaging stories that illustrate your expertise.
Head to https://LeverageYourPodcastShow.com to read the blog
Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
Are you feeling stuck in your content creation journey, constantly second-guessing yourself and struggling to find your authentic voice? Many creators find themselves trapped in a cycle of comparison, self-doubt, and following "shoulds" that don't truly reflect their unique identity and vision.
In this episode, transformational coach Ryann Gillen breaks down the critical importance of understanding your identity as a creator and how that shapes everything from your podcast to your personal brand. She challenges the traditional mindset approach and offers a refreshing perspective on showing up as your most authentic self, regardless of your current audience size or experience level.
By listening to this conversation, you'll learn how to move past limiting beliefs, align with your true purpose, and start creating content that not only serves your audience but also fulfills your own creative vision.
- Why creators should focus on their identity beyond current circumstances and downloads.
- How to develop a clear vision and intention for your podcast or content.
- The importance of showing up authentically and not getting caught in "shoulds".
- Why comparing yourself to others can derail your creative journey and confidence.
- How to reframe the journey from point A to point B as continuous growth.
- The value of experimenting and pivoting without fear of judgment or perfection.
- Why understanding your deeper purpose matters more than surface-level content creation metrics.
Head to https://LeverageYourPodcastShow.com to read the blog
Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
Are you struggling to connect with podcast audiences and make your message truly resonate? Showing up to podcast interviews and answering questions isn’t enough —you need to tell stories that captivate and inspire.
Many entrepreneurs and podcasters feel stuck, believing they don't have interesting stories to share or fearing they'll bore their listeners with their experiences. But what if storytelling could be your secret weapon for building genuine connections, establishing trust, and making your message unforgettable?
In this episode, storytelling expert Seth Donlin reveals how anyone—regardless of their background or industry—can craft compelling narratives that draw listeners in and transform how they communicate their message.
- Why storytelling isn't about dramatic tales, but relatable everyday experiences that connect with audiences.
- How to start a "story journal" to capture potential narrative seeds for future content.
- The one thing that will transform your storytelling: weaving personal lessons into simple, authentic narratives.
- How to use other people's stories strategically to illustrate points without claiming them as your own.
- Why you shouldn't announce "Let me tell you a story" but integrate narratives seamlessly.
- How to use AI tools like ChatGPT to refine and optimize your storytelling approach.
- Why creating stories that make your audience nod and think "I've been there" matters most.
Head to https://LeverageYourPodcastShow.com to read the blog
Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
Podcast guesting is a powerful way to build authority and attract clients, but simply showing up isn’t enough—you need to leverage those interviews for maximum impact. Many guests rely on hosts to promote their episodes, only to realize they have little control over how they’re positioned, what content is highlighted, or how effectively their message reaches the right audience. Without a clear repurposing strategy, you’re leaving visibility, leads, and money on the table. In this episode, we’ll dive into how you can take control of your podcast appearances, repurpose your content for greater reach, and turn each interview into a long-term asset for your business. If you’re ready to amplify your authority and generate more leads from your guest spots, let’s get started!
In this episode I share:
- Why consistent content is key (anything you do once rarely works)
- What you need to publish the episode on your website (and why that’ll also increase opportunities)
- 5 ways to distribute your episodes for maximum exposure
- How to repurpose the content intentionally
- Extra tips on how to create consumable videos that attract leads and clients
Head to https://LeverageYourPodcastShow.com to read the blog
Use This FREE Guide & Checklist To Attract More Leads, Clients & Opportunities From Your Interviews https://www.leverageyourpodcast.com/guest
Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
Are you publishing your podcast episodes on your website, or just letting them sit on your podcast platform? If you're not sharing your episodes with detailed show notes, you're leaving a lot on the table. In this republished episode, I’m going to show you why that’s a big missed opportunity. I’ll walk you through my Podcast Leverage System and explain how Publishing for Results can help you get more out of every episode. Whether you're hosting or guesting on a podcast, well-crafted show notes can improve your user experience, boost engagement, and drive conversions—plus they’re great for SEO! Let’s dive into how you can start using this strategy to make the most of your podcast content.
What You’ll Learn:
- The importance of show notes for user engagement and why they are crucial for enhancing your podcast's value.
- How show notes boost SEO and help your episodes rank higher on search engines, driving more organic traffic.
- The best show note styles to use, including summary, time stamps, bullet points, and more.
- How to repurpose content from your podcast into social media posts, quotes, and micro-content to reach more people.
- How to increase conversions by including clear call-to-actions, affiliate links, and resources in your show notes.
- Common mistakes to avoid when creating show notes, including neglecting SEO, using transcripts, and missing out on key CTAs.
Head to https://LeverageYourPodcastShow.com to read the blog
Ready to create content that connects and converts? Book your AI-Powered Content Creation Session https://smoothbusinessgrowth.com/chat
Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
You have podcast guesting as a visibility strategy, to boost your authority and attract more leads and clients - but if you are like most guests - there are ebbs and flows to episodes going live. They go live all at once, or you gave big gaps in your content with no episodes - or perhaps your schedule has gotten too crazy and don’t have any future interviews booked. What happens then? You end up having no consistent content that maintains your visibility and client attraction.
You could do videos to supplement your content - afterall YouTube IS the 2nd largest search engine. I’m guessing though that you might be staring at a blank screen or camera stuck to know what to talk about.
What if you could leverage AI to transform your content creation process, turning those frustrating blank-screen moments into strategic, compelling video scripts?
In this episode, I'm going to reveal how you can use artificial intelligence to not just create content, but to develop a robust, consistent marketing strategy that keeps you visible and attracts leads even during podcast interview lulls. By the end of this session, you'll have a clear roadmap to go from content confusion to strategic video creation that positions you as an authority in your field.
What you’ll learn:
• Why video content matters for attracting leads and positioning yourself as an expert
• How to use AI tools like ChatGPT to quickly generate engaging video scripts
• How to prompt AI to make sure the script is relevant to your prospects AND your offers.
• How to structure each video script and optimize your video to increase views
• How to repurpose a single video across multiple platforms for maximum content leverage
• The key steps to creating AI-powered content that naturally leads viewers to your offers
Head to https://LeverageYourPodcastShow.com to read the blog
Ready to create content that connects and converts? Book your AI-Powered Content Creation Session https://smoothbusinessgrowth.com/chat
Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
Big brand like Philips, GSK, Mastercard and Visa craft compelling podcasts and I’ve always wondered what do they do differently than a podcast like mine.
Is it just a big budget that brings them success, can they take risks like I can, and what secrets from their playbook can I weave into my own podcast to level up?
I invited podcast strategist Charlotte Lewis-West to the show to reveal insider secrets she's learned from working with global brands like Unilever, MasterCard, and Visa - strategies that can transform your podcasting approach. You'll discover how big corporations craft their podcast strategies, what research and planning really goes into a successful show, and practical tips you can implement immediately to elevate your own podcast's quality and reach.
Whether you're just starting out or looking to level up your existing podcast, this conversation will provide you with actionable insights that can help you create more engaging, professional content that resonates with your target audience.
What you will learn:
• Why big brands like MasterCard and Unilever are investing in podcasting strategies
• How to identify your podcast's core objective before launching your show
• The critical importance of understanding your precise audience avatar before recording
• Why consistent social media promotion is essential for podcast growth and engagement
• How to level up podcast production with simple editing and creative techniques
• The difference between brand-sponsored podcasts versus deeply integrated branded podcast content
• Why podcasting requires a long-term strategy versus traditional quick-win marketing approaches
Head to https://LeverageYourPodcastShow.com to read the blog
Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
As we head into 2025, simply creating great content isn’t enough. Whether you're a host struggling to keep your show growing or a guest trying to make a lasting impression, you’ve probably felt the pressure of keeping up with ever-changing strategies and marketing trends.
The problem? Many podcasters are spinning their wheels—overwhelmed by too many platforms, inconsistent promotion strategies, or transactional relationships that don’t lead to meaningful results.
But don’t worry—today, I’m tackling these challenges head-on. I break down the biggest marketing shifts you need to focus on in 2025, whether you’re hosting, guesting, or both. From fostering real connections and mastering YouTube to knowing when to say no and leveraging LinkedIn, I’ve got you covered.
- Why podcast hosts should create a comprehensive guest promotion process and toolkit.
- How to leverage LinkedIn for faster business growth and audience engagement.
- The importance of publishing podcast guest appearances on your personal website.
- Why building genuine relationships matters more than transactional podcast interactions.
- How to weave strategic call-to-actions into podcast content for lead generation.
- Why YouTube and shorts can dramatically increase your podcast's visibility and reach.
- The critical strategy of carefully vetting podcast and speaking opportunities for alignment.
Head to https://LeverageYourPodcastShow.com to read the blog
Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
If the thought of doing Facebook ads to grow your podcast and business make your pocket book run for cover and your brain hurt - drop your shoulders and listen to my next guest who shares easy tactics to use your podcast to attract a new audience and leads.
Facebook and Instagram ads strategist, Heather Aaron reveals how podcasters can leverage targeted advertising to dramatically increase their visibility, grow their audience, and do so without breaking the bank. By the end of this conversation, you'll understand exactly how to use ads to transform your podcast from a hidden gem to a must-listen show that attracts and retains engaged listeners.
In this episode, you will learn:
• Why Facebook ads can help podcasters reach audiences who aren't actively searching for podcasts
• How to start Facebook ads with as little as one dollar per day for podcast promotion
• The importance of creating custom audiences through strategic engagement and retargeting ads
• Why building an email list is crucial for protecting your audience beyond social media platforms
• How to test different ad formats like video snippets, static images, and carousel ads
• The essential setup requirements for running effective Facebook and Instagram podcast ads
• Why understanding your ideal listener avatar is critical for precise ad targeting and messaging
Head to https://LeverageYourPodcastShow.com to read the blog
Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
Email is NOT dead, but your email list might be dying on the vine if you aren’t using list-cleaning strategies, understand what triggers spam and how to format and send email content out that engages, nurtures, and converts your email prospects.
So in today's episode, I’ll share tips to help you understand the health of your list, 4 ways to prevent spam triggers, and 7 tips to create engaging emails to help you leverage and repurpose your podcast episodes through email.
A taste of what you’ll learn…
• Why email list hygiene matters for maintaining strong marketing deliverability and reputation
• How to prevent emails from landing in spam or promotional folders
• The one strategy to segment unengaged contacts and protect email sender reputation
• Ways to craft conversational emails that feel personal and drive reader engagement
• Techniques for writing subject lines and calls-to-action that avoid spam triggers
• Why storytelling in emails can transform reader connection and increase open rates
• How to repurpose podcast content across multiple email communications and marketing channels
Head to https://LeverageYourPodcastShow.com to read the blog
Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
Email is NOT dead, but your email list night be dying on the vine if you aren’t using list cleaning strategies, understand what triggers spam and how to format and send email content out that engages, nurtures and converts your email prospects.
So in todays episode I’ll share tips to help you understand the health of your list, 4 ways to prevent spam triggers and 7 tips to create engaging emails to help you leverage and repurpose your podcast episodes through email.
Head to https://LeverageYourPodcastShow.com to read the blog
Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
If you are trying to get your podcast and business noticed, don’t discount the idea of using a PR firm to create that visibility and exposure you need. A PR firm is NOT just for press releases!
I chat with PR expert Amy Jackson from Tailsplash to share hidden strategies that can help entrepreneurs of all sizes gain media attention, credibility, and visibility without breaking the bank.
Discover how modern PR has transformed from expensive, traditional methods to accessible, technology-driven approaches that can connect you directly with journalists, podcast producers, and media outlets eager for expert voices. By the end of this conversation, you'll understand how strategic public relations can be a game-changing tool to elevate your brand, share your expertise, and open doors to opportunities you never thought possible.
What you will learn:
- Why PR is more than just press releases and involves strategic media connections
- How entrepreneurs can leverage PR to gain visibility across multiple platforms
- The importance of patience and setting realistic expectations when working with PR agencies
- Why sharing media coverage amplifies credibility and opens new business opportunities
- How podcasts provide deeper storytelling opportunities compared to traditional media mentions
- The value of positioning yourself as an expert journalists can rely on
- Why building relationships with media takes consistent effort and multiple touchpoints
Head to https://LeverageYourPodcastShow.com to read the blog
Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
Are you a podcaster struggling to monetize your show and convert listeners into paying clients? Many podcasters make the mistake of being passive with their monetization strategy, failing to guide listeners toward the next step.
In this episode, sales expert Will Barron shares his proven process for simplifying the sales funnel and effectively converting podcast listeners into high-paying clients. You'll learn how to reverse engineer your content to align with your monetization goals, create a seamless buyer's journey, and make strategic guest appearances to maximize your reach.
You will learn:
- How to simplify your sales process and convert more leads into clients.
- The importance of understanding your podcast metrics and numbers to optimize for conversions.
- Strategies for effectively monetizing your podcast by guiding listeners through the buyer's journey.
- Tips for leveraging guest appearances on other podcasts to grow your audience and generate leads.
- The value of consistency in podcast publishing and how it impacts audience retention.
- How to craft a clear and compelling value proposition for your podcast and business.
- The one thing that will help you avoid "pod fade".
Head to https://LeverageYourPodcastShow.com to read the blog
Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
Believe it or not some businesses are still not sold on using LinkedIn. And for those who are using LinkedIn, aren’t sure how to optimize and how to get sales from this platform.
I chat with Wes Lemos of SalesConnector.com to share the do’s and don’ts of a converting profile, how to search for ideal clients (and podcast listeners), how cold outreach CAN work and the right way to do it. It’s a powerful platform, you just need to know how to use it to connect and build relationships.
You will learn:
- How to optimize your LinkedIn profile to make a great first impression and attract the right connections.
- The difference between LinkedIn connections and followers, and the importance of building a network of connections.
- How to approach LinkedIn outreach and messaging in a relationship-focused way to increase engagement and conversions.
- Strategies for finding and targeting the right prospects on LinkedIn using advanced search features.
- The value that a tool like Sales Connector can provide in automating and optimizing your LinkedIn prospecting and outreach.
- The key metrics and best practices for measuring the success of your LinkedIn prospecting efforts.
Head to https://LeverageYourPodcastShow.com to read the blog
Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
Have you thought about pitching yourself to guest on podcasts, or bring it in house for your team to do it for you?
If you are going to spend the time and effort, you want to make sure you get a stream of yes’s to the right shows that will bring you visibility, leads and clients.
Before you wing it or try to figure it out listen to this episode as Podcast Pitch Consultant Angie Trueblood shares the strategy and process of creating a compelling pitch, how to follow up and leverage those interviews once it’s live. Get ready to start leveraging the power of podcast guesting with Angie's expert advice.
Here’s a taste of what she covers:
- How to create an effective podcast pitch that gets you noticed and booked.
- Why you need a defined process and team for managing podcast outreach and bookings.
- Strategies for balancing quality versus quantity when pitching podcasts, and why personalization is key.
- Tips for optimizing the follow-up process to increase the chances of securing more bookings.
- When to handle the pitch process in-house or outsource to an expert agency.
- How to analyzing pitch results to optimize and maximize results.
- How to strategically target "dream" podcasts and land high-profile guest spots.
Head to https://LeverageYourPodcastShow.com to read the blog
Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
Podcasting is all about growth - but what if your mindset is holding you back from growing your podcast and business.
In this episode, Business Growth Strategist Dana Earhart shares why your goals might be sabotaging results, what you need to do and be to achieve your goals plus discover if your approach to growth is backwards (it’s very common).
Tune in to learn how to break free from self-sabotage and make progress towards your biggest goals.
You will learn:
- How to set a singular focus for podcast growth so you achieve better results without spreading yourself thin.
- How to align your mindset and actions for consistent, sustainable podcast success.
- Proven strategies to overcome fear and self-doubt so you can confidently take action to grow your podcast.
- The one thing podcast hosts must do—hire and delegate—to stay in their visionary role and avoid daily operational burnout.
- Why understanding your "why" is essential to maintaining motivation and momentum in podcasting.
- A self-assessment framework to identify the key bottlenecks holding back your podcast’s growth.
- How to create a holistic growth plan that supports your personal, relational, and business development, alongside podcast goals.
Head to https://LeverageYourPodcastShow.com to read the blog
Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
Yes, the number of podcasts out there have grown dramatically in the past 5 years and to stand out and truly captivate your audience is easier than you might think. Put the technical jargon and sponsorship plans aside for a moment and listen to what Podcast Talent Coach, Erik K Johnson has to say about captivating and entertaining your audience while staying true to yourself.
You’ll hear why building genuine relationships is the secret to monetizing your podcast - not chasing sponsorships and how to leverage storytelling to turn those listeners into loyal clients and passionate fans.
Here’s a taste of what you’ll learn
- How to build a relationship with your audience.
- How to incorporate compelling stories (even when your guests aren’t sharing any) *Hint it’s all about framing the right questions
- Ways to monetize your podcast beyond just ads and sponsorships
- Why defining a specific, narrow target audience for your podcast vs broad is better
- How to balance the fear of "not entertaining enough" and staying true to your own personality
- What to focus on when measuring the success of your podcast (it’s not all about the downloads).
Head to https://LeverageYourPodcastShow.com to read the blog
Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
Yes, the number of podcasts out there have grown dramatically in the past 5 years and to stand out and truly captivate your audience is easier than you might think. Put the technical jargon and sponsorship plans aside for a moment and listen to what Podcast Talent Coach, Erik K Johnson has to say about captivating and entertaining your audience while staying true to yourself.
You’ll hear why building genuine relationships is the secret to monetizing your podcast - not chasing sponsorships and how to leverage storytelling to turn those listeners into loyal clients and passionate fans.
Here’s a taste of what you’ll learn
- How to build a relationship with your audience.
- How to incorporate compelling stories (even when your guests aren’t sharing any) *Hint it’s all about framing the right questions
- Ways to monetize your podcast beyond just ads and sponsorships
- Why defining a specific, narrow target audience for your podcast vs broad is better
- How to balance the fear of "not entertaining enough" and staying true to your own personality
- What to focus on when measuring the success of your podcast (it’s not all about the downloads).
Head to https://LeverageYourPodcastShow.com to read the blog
Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
Instagram can be overwhelming for a lot of podcasters and business owners. It’s so easy to feel overwhelmed by all the different features or what strategies to use to grow your audience and drive conversions.
In this episode, we sit down with Instagram expert Jenn Herman to get her top tips and insights on leveraging Instagram to promote your podcast. Jenn shares proven tactics for creating engaging content, optimizing your profile, and converting followers into listeners.
Whether you're a seasoned podcaster or just starting out, this episode is packed with actionable advice to help you master Instagram and grow your show and business.
Here’s some of what we discuss…
- Why anyone can be successful on Instagram, not just influencers or specific niches.
- Instagram features like Reels, Stories, and Carousels and how to use then strategically.
- The one thing that will boost your Instagram performance.
- What analytics to focus on to determine what content works best for your audience.
- Demystifying hashtags to improve discoverability, even with the evolution of keyword search.
- Tips to crafting a powerful bio and how to optimize your ‘link in bio’ to drive conversion.
- How to convert Instagram viewers and listeners into taking the desired action, like listening to your podcast.
Head to https://LeverageYourPodcastShow.com to read the blog
Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
Struggling to grow your podcast audience? You're not alone. Many podcasters face the challenge of getting their podcast discovered and gain audience growth. In this episode, we speak with Robert Tuchman, founder of Amazelab and Audience Lift, who shares his insights on overcoming the discoverability hurdle.
He has created a tool to boost reach, grow your audience without Facebook Ads or stress. Learn proven strategies to boost your podcast's visibility, build an engaged listener base, and leverage data-driven tactics to optimize your content and marketing.
In this episode you wil learn…
- How to leverage AI and technology to improve podcast audience development and discoverability.
- The importance of making podcasts accessible across multiple platforms beyond just the major directories.
- Strategies for understanding your podcast audience demographics and using that data to optimize your marketing.
- How to use push notifications to re-engage listeners and drive more consistent listenership.
- Insights into the challenges even large brands face in growing podcast audiences and how technology can help.
- The value of consistent content promotion across social media and other channels to build thought leadership.
Head to https://LeverageYourPodcastShow.com to read the blog
Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
Monetizing your podcast can feel like a daunting task, especially if you have a smaller audience. Many podcasters believe they need thousands of downloads before they can even consider podcast sponsorships or advertising. But that's simply not true.
In this episode, Tracy DeForge, the founder of Produce Your Podcast, shares powerful strategies to start monetizing your podcast right away - regardless of your audience size. She busts the myths around podcast sponsorships and provides a roadmap for securing lucrative deals that won't compromise the integrity of your content. If you're ready to turn your passion project into a profitable venture, you won't want to miss this conversation.
Why you don't need a massive audience to monetize your podcast through sponsorships.
- How to approach and pitch potential sponsors, even with a smaller audience.
- The one thing that matters more than download numbers when securing sponsors.
- About the different podcast sponsorship models and strategies to maintain content integrity.
- How to leverage your existing network and relationships to find the right sponsors.
- Why affiliate relationships may not be the best monetization strategy.
- About a comprehensive program that teaches the step-by-step process of securing podcast sponsorships.
Head to https://LeverageYourPodcastShow.com to read the blog
Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
Are you a podcast guest struggling to make the most of your appearances? Do you feel like you're just answering questions instead of creating an engaging experience? In this episode, you'll learn from expert podcast guest Steve Brossman how to captivate hosts and audiences.
Discover the secret to being "the prize, not the professor" and leveraging podcast guesting to grow your business in powerful ways. Don't miss Steve's proven strategies for building relationships, guiding conversations, and turning podcast appearances into profitable opportunities.
- How to create engaging relationships with podcast hosts and listeners to maximize the impact of your guest appearance.
- Strategies to position yourself as the "prize" rather than just the "professor" when guesting on a podcast.
- Tips for guiding the conversation flow and direction during a podcast interview to provide the most value.
- The importance of the pre-interview chat to explore collaboration opportunities.
- Techniques to monetize your podcast guest appearances beyond just driving traffic to your lead magnet.
- The power of storytelling and using a "bankable story" framework to make your message more compelling.
- Mindset shifts to treat every podcast guest opportunity as a $20,000 potential, regardless of the show's size.
Head to https://LeverageYourPodcastShow.com to read the blog
Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
Are you struggling to get the results you want from podcast guesting? Do you feel like you're not getting enough leads, opportunities, or clients from the interviews you've done?
In this episode, you'll discover the 5 key strategies that can dramatically improve your podcast guesting ROI. From optimizing your mindset and talk topics to crafting strategic interview questions and call-to-actions, you'll learn how to make the most of every podcast appearance and turn it into a lead generation and authority-building machine. Don't let your podcast guesting efforts fall flat - tune in to unlock the secrets to podcast guesting success.
- 4 mindset shifts to see the possibilities and make the most out of every interview
- How to craft compelling talk topics that position you as an expert and attract your ideal clients.
- The biggest mistake guests make that derail the whole interview and sabotages their authority and results.
- Why your funnel and call-to-actions should be thoughtfully integrated into your guest appearance.
- Techniques for incorporating memorable stories and case studies to illustrate your expertise.
Head to https://LeverageYourPodcastShow.com to read the blog
Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
You know you need to grow your YouTube channel, expand your social reach, nurture your email list, and convert leads—but who has the time for all that? Today, I'll share a simple strategy to repurpose just a small piece of content to achieve all these goals at once.
Tips Include:
- How to repurpose existing content to grow your email list, YouTube channel, and social media presence.
- The importance of creating short, concise video content that can be used across multiple platforms.
- Strategies for optimizing YouTube videos to increase views, subscribers, and algorithm engagement.
- Tips for crafting compelling email content that drives viewers to your YouTube videos.
- Techniques for leveraging social media platforms like Instagram Reels and Facebook Reels to attract new leads.
- The value of using call-to-action strategies to convert viewers into leads and clients.
Head to https://LeverageYourPodcastShow.com to read the blog
Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
Growing a podcast audience is one of the biggest challenges for podcast hosts. It can make you feel like you are shouting into the void, unable to break through the noise and reach new listeners.
But what if there was a simple, yet powerful tool that could help you connect with your ideal audience? In this episode, we sit down with Travis Albritton, head of marketing at Amaze Media Labs, how to use trailers to get more listeners and subscribers, how to use their AudienceLift platform, and how to look at statistics to help understand your audience.
Here’s a taste of what we covered:
- Why having a podcast trailer is an underutilized but powerful tool for audience growth.
- How to create an effective 60-second podcast trailer that hooks new listeners.
- The one thing that separates successful podcasts from those that struggle - devoting time to promotion.
- Understanding total addressable market and its importance for setting audience growth goals.
- How to use podcast analytics data to make informed decisions about your content strategy.
- Why paying for audience development campaigns can be worthwhile, even for smaller podcasts.
- About the Audience Lift platform and how it can help promote your podcast trailer to new listeners.
Head to https://LeverageYourPodcastShow.com to read the blog
Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
I thought Internet Radio was dead- well I’m wrong. I chat with PR Expert Jackie Lapin, veteran of the podcast and radio tour industry, who’s booked over 10000 interviews for her clients.
Jackie shares her proven strategies for crafting a compelling pitch, standing out from the crowd, and turning podcast and radio appearances into tangible business results. Whether you're a seasoned entrepreneur or just starting out, this episode is packed with actionable insights that will help you leverage the podcasts and radio to grow your audience and your impact.
- The difference between broadcast radio, internet radio, and podcasts, and how to leverage each medium for your business.
- How to craft a compelling pitch letter to get booked on radio shows and podcasts.
- The importance of having a media kit and pre-prepared interview questions to control the narrative during a guest appearance.
- Strategies for timing your podcast tour in relation to your book launch or product release.
- Tips for maximizing the impact of your guest appearances, such as promoting your book, free offer, and next steps.
- Common mistakes entrepreneurs make when going on a podcast radio tour, and how to avoid them.
- How a professional podcast booking service like Conscious Media Relations can help streamline the process and land you high-quality guest spots.
Head to https://LeverageYourPodcastShow.com to read the blog
Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
Yes content repurposing is important, but before you grab an old podcast episode, webinar, coaching call or video, know that all content is NOT created equal. It’s not often I say do not repurpose content… but in some instances it’s not the right thing to do. It will just end up being a waste of time and money and potentially confuse your audience.
In this episode I’ll share 6 questions to ask yourself to assess if the content is worth your time to repurpose and leverage. Whether you’re a coach, a content creator, or a business owner, this episode will help you make informed decisions about your repurposing strategy—saving you time, effort, and resources in the process.
- Identify when content is not evergreen and should not be repurposed.
- Understand the time and effort required to edit and repurpose certain types of content.
- Learn how to repurpose client-facing content in a way that attracts new prospects.
- Recognize when content is more about conversation and storytelling, making it difficult to extract useful clips.
- Discover the importance of creating "micro-content" within your recordings to facilitate repurposing.
- Evaluate the relevance of your existing content to your current offers and target audience.
- Gain strategies to audit your content library and develop a plan to create consistent, authority-building content.
Head to https://LeverageYourPodcastShow.com to read the blog
Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
Podcasting and businesses are built on relationships, and today I want to share with you Nancy Matthews One Philosophy, a way to treat everyone as ‘the one’. A philosophy that can improve your podcast conversations, customer service, foster greater connections and partnerships and simply make the world a better place and create a positive environment for growth.
I sit down with Nancy Matthews, founder of the Women's Prosperity Network and author of "The One Philosophy", to explore a powerful approach to communication and relationships that can transform your personal and professional life. Discover how to be truly present, listen deeply, and treat everyone you meet as "the one", opening the door to unexpected opportunities and deeper fulfillment. Get ready to rethink how you show up in the world and start creating a better life for yourself and humanity.
- How to treat everyone you meet as "the one" and how it impacts your connections
- The 6 guiding principles of The One Philosophy and how to apply them to your podcast and business.
- How to stay grounded and present, even when life gets chaotic
- How the The One Philosophy can enhance your podcast guest/host experience and lead to more opportunities.
- How the One Philosophy helped the Women’s Prosperity Network expand and flourish
Head to https://LeverageYourPodcastShow.com to read the blog
Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
Digital accessibility is a critical but often overlooked aspect of content creation, especially for podcasters. Many content creators fail to consider the needs of those with visual, auditory, or cognitive disabilities, inadvertently excluding a significant portion of their potential audience.
In this episode, we sit down with digital accessibility expert Dominique Dunlop to uncover the importance of making your podcast and online presence accessible to all. Dominique shares practical tips and strategies that any podcaster can implement to ensure their content is inclusive and welcoming to listeners of all abilities.
- Why digital accessibility is important for all users, not just those with visible disabilities.
- How to make podcast audio, transcripts, and social media posts more accessible.
- The one thing that makes a website truly inclusive is ensuring it is first accessible.
- About the Web Content Accessibility Guidelines and how they provide a framework for digital accessibility.
- How to use alt text, camel case hashtags, and thoughtful emoji placement to improve accessibility.
- Why accessibility is an ongoing commitment, not a one-time fix, as technology and guidelines evolve.
- About getting a free website accessibility audit to identify quick and easy improvements.
Head to https://LeverageYourPodcastShow.com to read the blog
Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
Imagine having a high profile professional or celebrity on your show - exciting right? It would boost your ratings and grab your audiences attention, let alone the social posts. It’s now possible thanks to Podstarz. I chat with the founder Jason Cowal about how it can inject fresh energy into your podcast, and boost your downloads. You’ll learn what the ‘rules of engagement are’, how to choose what star to book and how it all works.
- Discover how to effortlessly book high-profile guests for your podcast and unlock the transformative benefits it can provide for your show.
- The process of vetting and managing celebrity guests on your show to ensure a positive experience.
- Strategies for diversifying your podcast content and keeping it fresh by featuring a variety of guests.
- Insights into the podcast industry, including trends, challenges, and opportunities for growth.
- The importance of building relationships and networking within the podcast community.
- Tips for leveraging social media and cross-promotion to increase your podcast's visibility and reach.
- An overview of the PodStarz platform and how it can help podcasters connect with a wide range of expert and celebrity guests.
Head to https://LeverageYourPodcastShow.com to read the blog
Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
Are you struggling to grow your podcast and convert listeners into clients? Many podcasters face this challenge because they lack a strategic plan. In this episode, I dive into the essential components of a successful podcast strategy, revealing how to attract a loyal audience and generate real business growth. You'll learn actionable tips to integrate your podcast into your overall marketing plan, ensuring it drives traffic and ROI.
🎙️ Why having a strategic plan is crucial for podcast success and business growth.
🎙️ How to define your podcast's mission, goals, and target audience.
🎙️ The importance of understanding your business model and listener's journey.
🎙️ Strategies for leveraging your podcast content across different marketing channels.
🎙️ Tips for integrating your podcast into a cohesive content and marketing plan.
🎙️ The one thing that will help you get more reviews and boost your podcast's authority.
Key Moments:
00:00:00 - Intro
00:02:01 - Defining the Mission and Purpose of the Podcast
00:03:34 - Niching Down the Podcast Topic
00:04:35 - Identifying the Goals for the Podcast
00:07:45 - Understanding the Podcast Audience Avatar
00:11:46 - Guiding the Listener's Journey
00:14:49 - Incorporating Product Promotion in the Podcast
00:17:28 - Integrating the Podcast into the Overall Marketing Plan
Head to https://LeverageYourPodcastShow.com to read the blog
Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
Are you struggling to launch your podcast due to analysis paralysis and endless decision-making? You're not alone. Many aspiring podcasters get stuck in the planning phase, never pressing record. In this episode, I sit down with Jason Cercone, a podcast launch strategist, to uncover the secrets to launching your show with confidence. Jason shares a proven framework to get your podcast off the ground quickly, without getting bogged down in the details. Whether you're a seasoned pro or just starting out, you'll walk away with a clear action plan to finally hit publish on your podcast.
🎙️ Why the "launch and forget" approach to podcasting often leads to podfade and how to avoid it.
🎙️ How to create a strategic podcast launch plan that builds anticipation and engagement with your audience.
🎙️ Why focusing on quality over quantity is crucial when starting a new podcast.
🎙️ How to structure your podcast content into seasons to provide more value and flexibility.
🎙️ The importance of identifying your target audience and tailoring your podcast content to their needs.
🎙️ Strategies for repurposing your podcast content across multiple marketing channels to maximize its impact.
🎙️ Why finding the right podcast production specialist can be more valuable than a general virtual assistant.
Head to https://LeverageYourPodcastShow.com to read the blog
Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
Are you struggling to repurpose your podcast content and maximize its reach? Do you feel like you're constantly creating new content from scratch instead of leveraging what you already have? In this episode, I sit down with Greg Wasserman, the head of relationships at Castmagic, a powerful AI-powered content repurposing tool. Greg shares how you can take your podcast episodes, meetings, and other conversations and turn them into a variety of valuable assets - from newsletters and social media posts to online courses and more.
Discover how to work smarter, not harder, and unlock new revenue streams for your business.
- How to repurpose podcast content into various formats like courses, newsletters, and social media posts.
- Strategies for using AI prompts to create content that resonates with your target audience.
- Tips for leveraging your existing conversations and meetings to generate new content assets.
- Insights on how to become a better communicator by providing clear instructions to AI assistants.
- Techniques for extracting maximum value from your podcast by turning it into multiple revenue streams.
- The importance of experimenting with different content styles and formats to reach more people.
- Ways to save time and increase productivity by automating content creation with AI-powered tools.
Head to https://LeverageYourPodcastShow.com to read the blog
Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
What if you host a podcast without a concern of how many downloads you get, how big your audience is… yet STILL get a huge ROI from podcasting. It CAN be done. I have Mike Allton Head of Strategic Partnerships at Agorapulse on the show to share the Zero Listens podcast strategy. He shares why it works, how to get the right guests for your show, how to engage in a conversation that converts and how to use the content in a way that generates more opportunities.
What you’ll learn:
How to strategically choose podcast guests that build valuable business relationships
- Techniques for converting podcast guests into potential partners or clients
- How to use podcast content to fuel your sales team's outreach efforts
- Mike’s "Zero Listens" podcast strategy focused on individual relationships
- How to effectively repurpose podcast content for paid ads and sales enablement
- Strategies for structuring podcast episodes to naturally introduce your products/services
- How to leverage a team and streamline processes
Head to https://LeverageYourPodcastShow.com to read the blog
Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
We know people share lead magnets when guesting on a podcast or discovery calls, but can you sell high ticket programs or fill your mastermind program with podcasts? Absolutely!
Jay Fairbrother, The Mastermind Guy shares why masterminds are so effective (in case you want to scale YOUR business) and why you may not need big sales funnels, how to find your purple fish and grow your mastermind with the right people.
Here’s what we cover:
- The difference between masterminds and group coaching
- How to leverage podcasts to grow masterminds and sell high-ticket items
- How to stand out in the coaching industry to attract your ideal client faster
- Understanding your ‘purple fish’ so that you get on the right podcasts with the right message
- How to use exclusivity to drive more sales
- How to qualify and attract the right clients
- Common mistakes building and marketing a mastermind
Head to https://LeverageYourPodcastShow.com to read the blog
Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
There is more to being a podcast guest then having a one sheet, pitching to be on a show and recording the interview. Every step of the process needs to be strategic for you to gain leads and clients.
My guest today, Jessica Rhodes of Interview Connections, go way back to when we were VA’s and started our businesses and she’s going to share about intentional strategies behind what shows you book on, your mindset about guesting, your talk, your offer and how to leverage the episodes to get more ROI.
What you’ll gain:
- What strategies to focus on that will attract leads and clients (ie monetize your podcast guesting).
- Common mistakes podcast guests make in their interviews that jeopardize their ROI
- How to craft a compelling call to action to move listeners to working with you
- How to leverage podcast content post-interview to boost your results
- Why your goals will impact podcast guesting, your approach and ROI
- An indirect ROI from podcasting, which has become the sole reason for guesting for one of Jessica’s clients
- How you can track and test your ROI from podcast guesting
- Why ‘co-creating’ an episode should be in your vocabulary and mindset before the interview
Head to https://LeverageYourPodcastShow.com to read the blog
Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
Just because you have a podcast doesn’t mean you will get leads or clients from it. You have to be strategic. Podcast producer and manager Alesia Galati is here today to share how to turn listeners into leads. From goals and content planning to producing and repurposing, she’ll share how to maximize your efforts from start to finish.
Here’s what you’ll learn...
- How to get more leads from podcasting (on both sides of the mic)
- Ways to optimize lead conversion so you turn listeners to clients
- Strategic placement of call-to-actions in podcast episodes
- How to repurpose podcast content for increased engagement and lead generation
- How to overcome the fear of hosting solo podcast to activate your authority and attract clients
- Leveraging playlists to showcase expertise and pitch opportunities
- What AI tools to use for maximizing podcast content and engagement
Head to https://LeverageYourPodcastShow.com to read the blog
Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
We are going to geek out today on a topic that is NOT sexy but will help you save hours and dollars in your podcast production. Got your interest piqued?
I’m chatting with podcast and automation coach Joe Casabona about how to create a seamless process to make podcast production easier, save 30% less time, how to automate and what tools to use.
Here are the key takeaways from our conversation:
⚙️ How to automate your processes so that you get more done in less time with less stress
⚙️ What Joe’s go-to automation tools are to streamline and automate podcast production
⚙️ Why maintaining a regular schedule and consistently producing high-quality content is crucial for building trust with your audience and fulfilling sponsor commitments.
⚙️How documenting standard operating procedures (SOPs) and utilizing project management tools can save time and money
⚙️How AI tools like Descript and Past Magic can assist in editing and content creation, allowing for quicker turnaround times and improved productivity.
⚙️Tips for onboarding and training a virtual assistant (VA freeing up your time for more critical activities.
⚙️How to enhance communication and scheduling with podcast guests with less work
Key Moments:
[00:00:00] - Intro
[00:03:25] - The Pain of Procrastination
[00:07:50] - Automation and Virtual Assistants
[00:14:30] - Consequences of Poor Processes
[00:19:45] - Simplifying Automation and Workflows
[00:29:15] - Essential Tools for Podcast Production
[00:42:10] - Building and Optimizing Podcast Systems
I’m pretty excited about this episode as I don’t often talk about the ‘business of podcasting’. It has grown and changed so much in the past 5 years. And if you are just starting to get into the podcasting industry, it can feel overwhelming with so many options and avenues to optimize and monetize.
I have Bryan Barletta from Sounds Profitable on the show to chat about working in the industry, research, trends, and what resources are at your fingertips to help understand the industry a bit more.
We cover:
- The evolution and challenges in the podcasting industry including technology, advertising and content.
- What types of businesses have emerged since podcasting exploded
- Tips on navigating the business of podcasting
- How to define success in podcasting
- The relevance of video in podcasting and the pressure to optimize content
- Advice on navigating the podcasting industry and knowing what resources are at your fingertips
- How Sounds Profitable can serve podcast related businesses and podcasters
- How research on the industry can provide info on advertising and listener behavior
- What the Brands In Audio directory is and how to get involved.
Head to https://LeverageYourPodcastShow.com to read the blog
Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
You want to guest on more podcasts but aren’t sure how to research and pitch, or if you are like most entrepreneurs don’t have the bandwidth. This is why Podcast Outreach School is for you - I interview founder Nathan Hirsch who will share tips on how to get booked on more shows and how to hire, onboard and train a VA to seamlessly manage it for you.
Nathan Hirsch, a seasoned entrepreneur with a strong background in outsourcing and building successful businesses. He chats about all things outsourcing (when it comes to your podcast guesting).
Here’s what we covered:
- The role of outsourcing and VAs in managing businesses effectively.
- Tips for successful podcast outreach, including research, outreach tactics, and post-podcast strategies.
- Overcoming challenges in guesting on podcasts and standing out in pitch emails.
- Hiring and managing VAs effectively, focusing on skill, attitude, and communication.
- Onboarding processes and the importance of setting VAs up for success.
- The importance of building a strong team through outsourcing for business growth and scalability.
Head to https://LeverageYourPodcastShow.com to read the blog
Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
Maybe you are already guesting on podcasts and want to start hitting the stage for a bigger impact but what’s going to give you leg up to get chosen? A speaker reel! And how do you get one when you haven’t spoken on a stage yet?
Listen to this episode with Cam Beaudoin of The Frequent Speaker to share how to create your speaker real BEFORE you start speaking, what makes a reel that grabs attention and dazzles event planners?
Here’s what you’ll learn…
- How speaker reels are used to secure speaking opportunities and build confidence
- The process of creating speaker reels, including selecting content, storytelling, and music
- How to use your podcast interviews to create speaker reels before you even hop on a stage
- Overcoming objections like lack of content or reluctance to watch oneself on video
- How to outsource speaker reel creation to professionals to accelerate growth in the speaking industry
Head to https://LeverageYourPodcastShow.com to read the blog
Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
Imagine attracting leads and clients without any sales pitch - well it’s doable when you are podcast guesting. I have Spencer Carpenter on the show who has booked over 150 entrepreneurs on over 1000 shows and helped them grow their business through guesting. He shares his no nonsense approach to getting on shows, why it’s all predicated on value, what surprising results you can get from guesting and how to use it as your number one marketing strategy.
- How to craft compelling podcast pitches to get booked on more shows
- Why podcast guesting is the best ‘No Pitch’ sales approach
- Why setting realistic goals will help you maximize your results from guesting
- How to leverage your appearances for content creation, speaking opportunities and expand your reach.
- Common mistakes podcast guest make that lower their chances of getting booked on more shows
- How to prepare for podcast guesting and identify suitable shows for guest appearances.
- How to differentiate yourself, stand out and showcase your value to listeners
Head to https://LeverageYourPodcastShow.com to read the blog
Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
Have you thought about writing, publishing, and launching a book, but don’t know where to start? Or maybe you have already done some writing but aren’t sure how to do a successful launch that gets you best-seller status.
Coming up with the right book for the right audience, publishing and promoting a book doesn’t have to be hard when you have support and build an audience ahead of time (using podcasts). Business Book Mentor Diana Needham shares a twist on the podcast book tour to launch to a full room.
Here’s what we cover:
- Why and how to create a strategic outline BEFORE you start writing a book.
- How to build an audience (and leverage podcasts) before the book is launched.
- How to leverage podcast guest appearances to promote your book
- Book launch strategies that get you on the Amazon best seller list.
- Discovering which publishing method is for you - traditional vs self-publishing
- How to write publish and market your book in a structured time line
Head to https://LeverageYourPodcastShow.com to read the blog
Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
Guesting on podcasts is a hot way to tap into other people’s audiences, boost authority, expand your reach, establish partnerships and well, grow your list, leads and business.
So let’s make sure you are doing everything to optimize your efforts to get booked on the right shows, with the right message, in front of the right audience so that you can leverage it for leads, content, and sales.
I have interviewed expert podcast booking agencies (tag guests) and gleaned a ton of actionable advice that you can take today to up your podcast guesting game including...
📌 Discover how to present yourself professionally to match the quality standards of top podcasts.
📌 How to use the Cocktail Party Strategy to embrace authenticity and stand out from the crowd
📌 How to craft a compelling one-sheet that highlights your expertise and value proposition.
📌 Why you need to tailor your talk to what people buy
📌 Tips on hiring a podcast booking agency (and when to know you are ready)
Take a listen to these top 10 tips from industry experts…
Head to https://LeverageYourPodcastShow.com to read the blog
Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
Do you get booked on a podcast and wing it, or are you fully prepared to knock it out of the park? I have Podcast Booking Agency owner Noemi Beres on the show to share how she coaches her clients to research the show and how to prepare to be a successful guest so you can get more ROI from the relationship and opportunity.
The conversation covers topics like finding the right podcasts, building relationships with hosts, and the do's and don'ts of being a great podcast guest.
- How to find (and research) the RIGHT shows to guest on to get in front of your ideal client
- Discover whether pre-interview chats are a valuable investment of your time or a mere distraction.
- How to craft compelling interview topics that will get you booked and engage the audience
- What to do AFTER the interview and why it’s important to get more ROI out of the interview
- Identify the essential traits of a standout guest while navigating common pitfalls that hinder bookings and lead generation.
Head to https://LeverageYourPodcastShow.com to read the blog
3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Get the free guide & checklist at https://www.leverageyourpodcast.com/guest
Imagine feeling confident on stage, connecting with the audience, getting leads and clients and having a talk that impacts more people. This can be you even if you feel like diamond in the rough or best kept secret because Speaker Consultant and Agent Antoniette is going to show you how to craft your vocal brand, stand out, get booked and maximize your success.
Here’s what you’ll learn in this episode:
- What makes a hidden gem as speaker (ie is this YOU?)
- How to develop a speaker brand identity (and ensure your signature talk matches)
- Develop a signature talk that represents your brand but impacts the audience
- The difference between sizzle reels, demo reels, and pro clips for speakers
- Why monetizing speaking engagements goes beyond just speaker fees (think impact with the audience)
- How she turned a disappointing speaking engagement into a $33,000 opportunity
Head to https://LeverageYourPodcastShow.com to read the blog
Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
You know I’m all about leverage - well what about leveraging your network, time and content to get massive results? Patty Farmer gives the lowdown on how to zero in on actual buyers, not just a broad market, and the importance of knowing where these buyers hang out. She talks about the power of partnerships and how to collaborate with those who share your target audience.
Patty's big on giving first—she shares her "podcast sandwich method" for promoting content and the value of authentic connections. She also suggests asking "who do you serve?" to uncover potential collaborations and the benefits of making strategic introductions. Here’s a taste of what we cover:
- How to create a personal distribution channel and expand reach using assets, and relationships
- How to differentiate your target market and target buyers and how it affects marketing strategies.
- How to identify and target ideal clients and partners to leverage monetization opportunities.
- Patty’s unique "podcast sandwich method" for promoting episodes and engaging with other podcast hosts.
- Patty’s system for creating introductions (MIND BLOWING) to build valuable connections (and make it easier!)
Head to https://LeverageYourPodcastShow.com to read the blog
Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
Consistent content is key, along with repurposing and leverage your podcast content (yup as a guest or host).
And what comes with creating content? Scheduling content.
I’ve used a LOT of different social media schedulers and even posted natively on the platforms. With so many options it can be super confusing to know which scheduler is the BEST one to use or even what features are available, what they are and why they are important.
This episode is to share what features I love the most and what I look for in a scheduler.
- Benefits of social media schedulers for podcasters
- Factors to consider when choosing a scheduler (what to look for)
- What features you’ll want for scheduling videos, reels and shorts
- Why the ‘first comment’ feature is key right now for broader reach (and call to actions)
- What you want to look for besides ‘features’s to choose the best scheduling tool
Head to https://LeverageYourPodcastShow.com to read the blog
Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
“Energy” is more than healing modalities like acupuncture or body work — it shows up in the stories you tell, both in terms of WHAT you say and HOW you say it. So how you show up and speak on stage matters.
I had such a powerful conversation with Qigong Master, speaker, presentation mentor Vicki Dello Joio about how to craft a compelling story, conquer stage fright and have a magnetic presence on stage to impact the listeners in a bigger way.
A Taste Of What Is Covered:
- How Qigong principles can enhance a speaker's energy, presence and connection with the audience.
- How aligning passion, presence and power to help you inspire and motivate your audience
- How to craft compelling stories that emotionally engage audiences.
- Tips for overcoming stage fright and setting intentions before speaking engagements.
- Harnessing energy and charisma for powerful speaking engagements.
Key Moments:
00:03 Intro to Qigong
04:12 The Power of Energy in Public Speaking
10:39 Storytelling to Connect with Your Audience
14:27 Tips for Engaging Your Audience
19:07 Creating a Powerful Presence On Stage
29:36 Tips for Effective Communication and Connection
Head to https://LeverageYourPodcastShow.com to read the blog
Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
Podcast guesting is more than simply being asked questions on a podcast and then expecting a flood of leads. You have to be strategic, and intentional, and leverage it fully to get the most benefits. Today I chat with Guest Experts On Air owner and visibility expert Josef Schinwald about how to get booked on high-end podcasts, why you should be niche targeting, what makes a good guest, and how every podcast is a networking event.
🎙️ How to get booked on high end podcasts and the impact it can have for your visibility
🎙️ What makes a good podcast guest and what mistakes to avoid
🎙️ How to craft compelling stories that resonates with the audience
🎙️ Niche targeting
🎙️ How to leverage your interviews for collaborations and partnerships
00:00 Intro
03:44 Elite Podcasts and Audience Research
10:14 Maximizing Podcast Guest Opportunities for Niche Targeting and Brand Visibility
18:18 Using Podcasting For Networking Opportunities
22:23 Qualities of a Good Podcast Guest and Crafting a Compelling Story
26:28 Mastering the Art of Podcast Guesting Tour Marketing
29:40 Building Meaningful Online Relationships
33:08 Tips For Pitching Podcasts
Head to https://LeverageYourPodcastShow.com to read the blog
Get this FREE Guide 7 Checklist For 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales
https://www.leverageyourpodcast.com/guest
Alright podcasters - you are in this to tap into other people’s audiences and get more leads & clients right? Have you thought of launching a webinar? I know I have - I have the leadsology guru himself Tom Poland on today to share how to create a webinar that sells, tips and tricks and how to leverage other people’s networks to boost results.
Head to https://LeverageYourPodcastShow.com to read the blog
Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
Whether you are looking to launch or rebrand your podcast - your artwork is the ONE thing that you should invest in to get noticed and attract your ideal listener. I have Podcast Branding owner Mark Des Cotes on today to share tips on how to create effective podcast cover art and logos, what you should include, whether you need a photo of yourself on there and mistakes to avoid.
- What the difference between a podcast logo and cover art is (the concept of a logo is pretty enticing)
- Why branding matters for your podcast to attract an audience
- Do’s and don’ts when creating your cover art
- If you should include your image (as the host) in the artwork or not
- Mistakes to avoid to prevent losing listeners
Head to https://LeverageYourPodcastShow.com to read the blog
Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
Podcast guesting takes time, money and strategy. If you are simply relying on the host to do all the heavy lifting when promoting the episode, you are giving up control over how you are positioned, the level of exposure and visibility you get from the episode plus you are leaving leads and money on the table.
In this episode I share
- Why consistent content is key (anything you do once rarely works)
- What you need to publish the episode on your website (and why that’ll also increase opportunities)
- 5 ways to distribute your episodes for maximum exposure
- How to repurpose the content intentionally
- Extra tips on how to create consumable videos that attract leads and clients
Head to https://LeverageYourPodcastShow.com to read the blog
Start creating consistent authority-boosting content with less overwhelm using this 4-step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
We work on our brand, logo, podcast art - but when was the last time you worked on branding your self. That’s right… The colors and clothes you wear can affect your connections and income. I have image consultant Amy Janece on the show to help us show up on stage, on podcasts and meetings to get noticed and create a bigger impact.
👔 How colors and clothing choices can have a direct influence on confidence and success.
👚 How aligning clothing to your natural energy and personality can impact connections and collaborations
👔 Why you should understand the correlation between color, energy and psychology
👚 Tips on what to wear (and NOT wear) on podcasts and speaking presentations (online or live)
👔 How your personal brand is just as important as your ‘business’ brand
00:00 Intro
04:53 Unlocking the Power of Colors: How Changing My Wardrobe Transformed My Life
09:24 Debunking Stage Attire Myths: Black, Bright Colors, and Necklines
19:25 Empowering Personal Styling: Embracing Your True Self and Body Confidence
29:18 The Impact of Personal Style and Self-Investment on Professional Success
32:47 Maximize Your Wardrobe: Quality Over Quantity and Embracing Authenticity
36:20 The Impact of Color and Image on Connections, Relationships, and Income
Head to https://LeverageYourPodcastShow.com to read the blog
Start creating consistent authority-boosting content with less overwhelm using this 4-step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
There is strength in unity - and podcasting is a fantastic avenue for creating a community. I met Sherley Joseph at a Podfest event and was so impressed with her story of starting a podcast, sharing her voice, turning it into a community and grown it into the Black Canadian Creators podcast, community and directory becoming a leader in the space and helping black canadian creators share their voice.
- How the Black Canadian Creators community has grown and transformed, offering lessons on community building and engagement.
- Lessons on how to foster a community from the ground up, as exemplified by the creation of the Black Canadian Creators community and Facebook group.
- Inspiration from the community's progression into a supportive network, highlighting the benefits of being part of a like-minded group of content creators.
- Ideas on how to cultivate a collaborative environment for sharing resources and support, as demonstrated by the community's evolution.
- Information on a valuable directory for content creators, which could serve as a platform to showcase your work or discover others'.
Head to https://LeverageYourPodcastShow.com to read the blog
Start creating consistent authority-boosting content with less overwhelm using this 4-step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
Do you watch a trailer before seeing the movie -I bet you do! Then if you have a podcast, you should definitely have a podcast trailer. I have Arielle Nissenblatt on the show, the host of Trailer Park: The Podcast Trailer Podcast to share the 911 on podcast trailers. Here’s what we cover:
- The importance of podcast trailers in marketing and creating buzz before the actual episodes are ready.
- Insights on different styles of trailers, their purposes, and their impact on engaging listeners.
- Tips for crafting engaging and effective podcast trailers, including ideal length, essential elements, and audio quality.
- The value of connecting with other podcasters and leveraging podcast trailers as a tool for exposure.
- The ideal elements to include in a podcast trailer, such as show description, hosts' names, and target audience.
Head to https://LeverageYourPodcastShow.com to read the blog
Start creating consistent authority-boosting content with less overwhelm using this 4-step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
You hear of buying and selling businesses - get investors etc - but you don’t really hear about folks investing in podcasts, scaling, buying and selling. It CAN happen and I have AJ Lawrence on my show who bought the Beyond 8 Figures Podcast. He shares his experience, mistakes and tips on buying and selling podcasts and what it takes to grow a successful podcast.
- AJ's experience of buying and selling a podcast
- The challenges faced during the transition and how to overcome them
- How to stay consistent and have incremental progress
- Ways to understand the audience and catering to their needs
- The potential benefits of acquiring a podcast for business growth
00:00 Intro
00:02 The Journey of Buying and Selling a Podcast: Insights from AJ Lawrence
03:23 Building a Successful Podcast: Mistakes, Growth, and Finding Your Audience
09:50 When and How to Buy a Podcast: A Comprehensive Guide
13:04 The Untapped Potential of Acquiring a Business Podcast
31:19 How to Define Your Why and Find Success in Podcasting
Head to https://LeverageYourPodcastShow.com to read the blog
Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
I don’t think LinkedIn gets enough credit - I know it’s MY favorite platform right now. So how do you create a winning profile that boosts your authority, attracts your ideal client and generate more opportunities?
I have LinkedIn Expert Tom Ryan on the show who gives us the scoop on how to improve your profile, post content effectively, and what the top strategies are to get more leads. You’ll find out…
- How podcasters can use LinkedIn to showcase their expertise & build genuine connections
- Why you should treat your profile like a landing page and how to optimize it
- How the algorithms affect your posts and why video shorts are key
- How to target the right audience and generate leads on LinkedIn
- The role of value and consistency in getting results
Head to https://LeverageYourPodcastShow.com to read the blog
Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
When used right, your podcast interviews and episodes should give you a ton of juicy content that will help you attract and convert your ideal client.
It should give you oodles of consistent content, help you be more visible, showcase your authority, grow your list, build an audience and generate clients.
BUT simply posting that a show is live is NOT enough. You need to be STRATEGIC and CONSISTENT. So in this week’s episode, I share 5 podcast promotion mistakes you’ll want to avoid. Avoiding them will help you
- Create content that hooks a listener in, solves a problem, and piques their interest
- Be consistent on your platforms to stay visible
- Create short consumable pieces of content
- Leverage your content to use call to actions and grow your e-list or get more calls
- Expand your reach and attract a NEW audience
Check out the mistakes you need to avoid and tips to overcome them!
Head to https://LeverageYourPodcastShow.com to read the blog
Start creating consistent authority-boosting content with less overwhelm using this 4-step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
You are hosting a podcast to build your authority platform and want to put a bigger flag in the ground as an industry leader (and get more leads!) so maybe it’s time to host your own virtual summit. If it’s been on your mind (I know it has for me), then you’ll want to listen to Marketing Coach Jay Williams who has nailed summits.
Virtual summits have become a powerful tool for building authority, expanding your network, and generating leads. Jay shares key steps to creating a well-structured and engaging virtual summit that will help you achieve your goals.
- How hosting virtual summits helped multiply Jay’s e-list and business
- The strategies he used to host summits that generated thousands of leads and profits
- What you need to start your own summit (and how to decide if you are ready)
- Lessons that Jay learned (that you’ll want to avoid) so it’s not a flop
- How to find speakers for your summit, align topics and create a stellar experience for the attendees
00:03 How virtual summits helped a marketing coach recover from a setback
04:18 Two C’s that lead to stellar results for your virtual summit
08:24 How summits help build relationships for your business
13:15 How to leverage virtual summits to build your email list
27:00 If you should have your summit free or paid, and if you should charge speakers
33:08 How to create an engaging and profitable event
Head to https://LeverageYourPodcastShow.com to read the blog
Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
Are you leveraging your podcast (or guesting) to build strong relationships, collaboration opportunities, referrals and sales?
Maybe you’ve tried and suck at getting referrals. Been there. And if you are too afraid to ask for referrals, well, you don’t get any.
Referrals are what can change the game in your business to grow exponentially, especially if you are a coach or service provider.
I have sales expert and author Joe Pallo on my show to share why referrals are more important than the sale, how to ask for a referral and how to reach out to the referrals (with silver bullets) that help you gain rapport and sales. He shares…
💸 How shifting your mindset and treating referrals as a sales themselves will boost your results
💸 How to overcome the hesitancy of asking for referrals
💸 Get more ‘yeses’ with a script and ‘silver bullets’
💸 Tips on building rapport that you likely haven’t heard before.
💸 Ways to use podcasting to build stronger relationships that fuel your referral machine
💸 Strategies for overcoming the objection of 'call me back after the holidays'
Head to https://LeverageYourPodcastShow.com to read the blog
Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
When you hear that someone is a speaker and see that the speak on venues and stages - what is your gut reaction - impressed right? You instantly know they are a coveted authority that is an expert at something. If you want that kind of credibility and become a highly paid authority - then podcast guesting is your gateway to speaking on stage. Today we speak with Anastasia Lipske, a speaker and podcast booking agency to share tips on how to bridge that gap from podcasts to the stage.
- How to use podcast guesting to grow your speaking business
- Why podcast guesting is a great tool to help speakers gain visibility
- How to find the right podcasts to guest on
- The difference between a speaker and a podcast one-sheet and whether you need both
- How to get the most visibility out of every talk or podcast you’ve been on
- Key branding practices that will help you get booked on more shows
Head to https://LeverageYourPodcastShow.com to read the blog
Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
Catherine Roy shares her remarkable journey in podcasting. She reveals her secret sauce for attracting A-list podcast guests, emphasizing the importance of authenticity and genuine relationships. Catherine also spills the beans on her "A-List Method" of networking through LinkedIn. She offers advice on overcoming imposter syndrome and highlights the power of building real connections.
Additionally, she discusses the importance of establishing a strong personal brand. If you're a podcaster looking to attract high-profile guests, this episode is a must-listen. Get ready to take your podcast to the next level with Catherine's guidance.
- The art of creating a compelling pitch, and her rule of 5 gifts
- Catherine’s A-List Method (Hint - using LinkedIn, and finding ‘super connectors)
- How to overcome imposter syndrome and gain confidence to invite high calibre guests
- The importance of personal branding that makes it easier for people to find and connect with you
- How Catherine landed a nobel prize winner, and athletes to her podcast
00:00:00 - Intro
00:00:44 - The process of starting a podcast
00:02:12 - The benefits of building relationships through podcasting
00:10:31 - Overcoming imposter syndrome and building resilience
00:13:23 - Pitching oneself as a guest
00:16:06 - Criteria for selecting guests
00:27:19 - Surprising Opportunities from Podcasting
00:29:40 - The Power of Personal Branding
Head to https://LeverageYourPodcastShow.com to read the blog
Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
The quickest way to growing your business, in my books, is collaborating with other businesses that serves a similar audience as you. And the beauty of podcasting is that you get an instant foot in the door to have that collaboration conversation if your guest (or the host) is that fit.
So I have collaboration expert Meg Burrage of Collaboration Station on to share how to approach collaborations, your options and opportunities and how to find them.
You’ll learn:
- What collaboration opportunities podcasting brings and how to create a win-win from it.
- Who collaboration is right for and the best way to approach it
- How to start collaborations and why building and fostering those relationships is key for it’s success
- How you can be creative and still collaborate even with a small email list
- What Collaboration Station can do you for you to find the perfect collaboration match
Head to https://LeverageYourPodcastShow.com to read the blog
Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
WOW, 100 Episodes of the Leverage Your Podcast Show! That went by fast!
I actually took the time to reflect (which I rarely do lol) and look at what has changed, what was good, what was not, and lessons along the way.
And so in celebration, I did an episode sharing 17 tips and lessons over the past 100 episodes. I cover
- What processes were too complicated and forced me to let go
- What advances and changes in the industry I had to ‘run with’ and learn fast
- How turning to video made changes to my podcast AND my biz in the most amazing way
- Limiting beliefs I had to overcome (and that you can too)
- Strategies that worked and didn’t work
I hope you find them useful! It’s been a ride - and one that I plan on continuing for a long time!
Take a listen and celebrate with me!
Head to https://LeverageYourPodcastShow.com to read the blog
Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
Are you guessing at how to promote your podcast in a way that builds your audience and attracts new leads? Have you ever considered paid advertising methods to boost your results? My friend Tori Barker and I did a live training sharing organic and paid promotion strategies to do just that so in today’s episode I’m sharing our advice on how to turn your podcast from a passion project to a profitable marketing tool.
- How to tap into paid advertising (Facebook, YouTube & Audio Ads) at ANY stage in your podcast without needing 5000 downloads and 5000 dollars.
- The Podcast Leverage System that will help you create consistent authority-boosting content that attracts new leads
- Proven podcast growth strategies using both an organic and paid approach.
- How to turn your social media assets into Facebook Ads to double your podcast listens in the first 30 days.
- Why YouTube Ads are becoming the hottest strategy today to get thousands of views in 30 days without losing your shirt (and pants!). Who doesn’t want that kind of traffic?
Head to https://LeverageYourPodcastShow.com to read the blog
Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
Are you using AI yet? Have you tried out ChatGPT?
If not - you are MISSING OUT! As my friend, Lead Gen expert and latest guest says - it’s the VA you never have to PAY.
You’ll not only be shocked on all the ways it’ll benefit you, but you’ll also learn…
- Why it’s CRUCIAL to understand AI and ChatGPT and how to use it in your biz
- Lindsey’s 20-60-20 rule for using ChatGPT effectively
- How Lindsey uses it for not only content, but also lead gen and sales
- What ethical concerns and limitations you need to be aware of
- How to use prompts to get the results you want (and how to organize and keep for later use)
- What other AI tools we use that can also help your productivity
Head to https://LeverageYourPodcastShow.com to read the blog
Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
YouTube is one of the biggest search engines - and it now showcases podcasts in YouTube. So why are sooooo many podcasters not taking advantage of this platform to grow their podcast, expand their audience, enhance engagement and repurpose content? I honestly have no idea! Video marketing is easier than you think.
In this episode I’ll share some steps on how to get video ready, how to use the video recording, set up in YouTube and leverage it. What you’ll takeaway from this episode is…
🎦 How video can benefit your podcast, brand and business
🎦 Tips on how to get video ready without breaking the bank
🎦 What you need to know before you record and edit
🎦 How to optimize your video in YouTube
🎦 Ways you can repurpose the video to create consumable, authority-boosting content that will also help you grow your podcast
Head to https://LeverageYourPodcastShow.com to read the blog
Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
Imagine defining and aligning your business and brand goals with your podcast concept that is purpose driven for a clear path to success. I’m chatting today with Christina Barsi who has a podcast production agency for women. It’s a juicy conversation about your WHY, your purpose, your goals and how to gain clarity to navigate these emotional waters to create a podcast that meets your goals but is also fulfilling.
Here are some key takeaways from our conversation:
❤️ The power of purpose (ie it’s more than just an outcome) and how it can guide you.
❤️ How to set goals effectively so you stay motivated and achieve them.
❤️ Coming to grips with evolution and growth
❤️ How to stay connected with your purpose so that your podcast has greater impact
❤️ How to tap into your authenticity and vulnerability to create a quality podcast that connects you with your audience
Head to https://LeverageYourPodcastShow.com to read the blog
Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
You’ve been guesting on podcasts but you still may feel like a best-kept secret, not getting noticed or invited on other stages or podcasts. Or maybe you feel like the episodes you are recording aren’t really showcasing your expertise in the right way and you aren’t getting the results you hoped.
On this episode I’m going to share
- 3 quick fixes to position yourself as an expert on all channels (especially LinkedIn)
- Why your interviews aren’t showcasing your expertise and how by updating your interview questions and one sheet, can make a huge difference.
- 3 steps to craft your talk, guide the podcast host and boost your influence
- How to leverage your episode (once it’s live) for more visibility, authority and leads
Head to https://LeverageYourPodcastShow.com to read the blog
Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
Data and analytics can be super confusing. You know you need it, but you aren’t sure what data to get (besides downloads) and what to do with it to help grow your show. I interview Podder Co-Founder Christian Sorensen to share what insights drive success, how to understand your audience better, what trends to track, reviews and rankings.
📊 Challenges podcasters face in understanding and accessing data about their shows
📊 Importance of looking beyond download numbers which data points you need to monitor
📊 What trends to track and how to use that data to create content that attracts your ideal listener
📊 How to understand audience demographics and personality to grow your audience
📊 Impact of reviews on rankings and attracting new listeners
📊 How the data can jump start your ad campaigns and help with content creation
Head to https://LeverageYourPodcastShow.com to read the blog
Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
What is a great way to get infront of your target market, your ideal client in a strategic and highly visible way? Do a podswap with a podcast that serves the SAME audience as you. Plus it’s a way to create lasting relationships and collaboration and partnership opportunities that will grow your podcast AND your business. Today I’m going to share what makes a good swap, how to pitch, and how to create collaborations in the process.
🤝 Learn how podswaps can benefit your podcast and business
🤝 My podcast swap checklist (so you are strategic with your swaps)
🤝 My 4 step Podswap Pitch Process
🤝 Mistakes to avoid when pitching
🤝 What to ask during your collaboration calls and interviews
🤝 What you MUST do after the interviews to tap into eachothers audiences
🤝 How to further the collaboration for more opportunities and business growth
Head to https://LeverageYourPodcastShow.com to read the blog
Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
There can be several reasons why podcast guests may not promote their episodes as actively as podcast hosts would hope. Understanding these reasons can help hosts and podcast agencies address the issue and encourage better promotion, but it can also help bring awareness to podcast guests so they truly understand what opportunities they are missing.
Join me as I share some potential reasons why podcast guests may not promote their episodes
Head to https://LeverageYourPodcastShow.com to read the blog
Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
DMing is more than just a communication tool. It's a way to build intimate relationships with your listeners, humanize your brand, and capture their attention in a crowded digital space. But it’s so time consuming, right? Well it doesn’t have to be with Stampede Social. I chatted with creator Jeffrey Dwoskin about social media engagement, DM strategies, how to automate, track results and grow your podcast using Stampede Social.
Here’s a taste of what we chatted about:
- The challenges of engagement on social media and why DM’g is the way to go to connect with prospects.
- A tool to automate your DM’g strategy
- How to build listeners and relationships through a DM strategy
- Features of Stampede Social, such as direct episode sharing and data analytics
- How to use Stampede Social for automations, sponsor promotions, and tracking
- A way to create a 360-degree view of your Instagram engagement
Head to https://LeverageYourPodcastShow.com to read the blog
Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
More and more business owners are crying the blues over Facebook Advertising - the changes, the costs.
And as a podcaster and small business - it can feel like it’s just not an option. Matt Shields of Chimehouse Media is here today to change that. He’s going to pull back the curtain and share how he’s using podcast content to create targeted audiences in Facebook and Instagram to grow your podcast and get more leads (without breaking the bank I might add!).
- The changes in Facebook advertising and algorithms and what that means for you
- The challenges faced by small businesses and what strategies can help build an audience and monetize your podcast
- Tips for using video clips for social media marketing and how to reach the right audience (yep with Facebook Ads)
- Misconceptions about Facebook ads and the need for transparency and education in the ad management process.
- Strategies to win people’s attention and get more ‘eyes and ears’ on your podcast
- Cost-effectiveness of learning to run ads oneself
His approach is GOLD without losing an arm and leg!
Head to https://LeverageYourPodcastShow.com to read the blog
Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
AI is HOT - but it can also be confusing and overwhelming. There are a ton of tools out there so what should you use, how do you use them and how can they help your business and productivity?
Learn from Denise Wakeman, co-founder of the AI success club as she shares insider secrets including:
- How AI can save podcasters and marketers a TON of time. Efficiency and time-saving benefits of using AI for podcasters and marketers
- The power of using prompts with ChatGPT to create specific and targeted content
- Using AI tools to generate original content from podcast conversations and interviews
- Tools and strategies for podcasting, including Descript, Headliner, Cast Magic, Grammarly, Otter, and Audio Notes
- The future of podcasting and advancements in audio and image generation
I have such a hard time weaving stories into my interviews - it does NOT come naturally and it’s so frustrating! I mean, don’t you love those podcast episodes where the guest shares an engaging story that illustrates their point perfectly! I chat with Storytelling Expert Mark Carpenter to share HOW to bring intentional storytelling into your podcast interviews.
📘 How to be intentional about storytelling and having a pre-designed story
📘 Tailoring stories to suit the audience and purpose
📘 The impact of storytelling on increasing followers and engagement
📘 How to craft a story and build out a library (so smart!)
📘 Why authenticity is key and what to focus on (ie the whole point of the story)
Whether you are a guest or a host, I know you’ll gain some actionable tips to improve your podcasting game.
You know the podcast industry is growing when you see very niched companies launching and producing podcasts for lawyers. Love it! I had such a great chat with Robert Ingalls of LawPods about the podcasting industry (and no it’s not saturated), how to make your podcast stand out, how to repurpose your content to attract leads and why lawyers are launching podcasts.
So, whether you're a lawyer looking to expand your reach or a content creator seeking to make waves in the podcast market, this episode offers valuable advice and inspiration to help you succeed.
Here’s a taste of what we cover:
- Why focusing on a specific niche can help establish you as an expert and build a loyal following.
- How podcasts can help you nurture leads, educate prospects and referral sources,and ultimately attract more clients.
- Roberts ‘cocktail party podcast’ strategy to bring authenticity to your show to be more relatable and engaging.
- How to stand out and attract the RIGHT listeners
- How to use podcasting as your #1 content marketing strategy
Grabbing and maintaining the attention of online visitors has become a challenging feat in today's fast-paced digital world. As a podcaster, you know the struggle of trying to guide your audience towards taking a specific action – be it signing up for a newsletter, making a purchase, or simply listening to the entire show. Crafting an effective Call-to-Action (CTA) is like a well-tuned symphony; it requires a careful blend of creativity, psychology, and an understanding of your audience's behavior.
In this podcast episode, I invite Steve Stewart, a podcast editing expert, to discuss call to actions for podcasters. We explore the significance of call to actions and the different types, such as hard and soft ones. Steve shares his personal experience and emphasizes the importance of having a clear next step for listeners. We discuss the placement of call to actions within episodes and the use of tips of the week as a promotional strategy. We also touch on asking for reviews and the importance of feedback from listeners.
In This Episode
- (01:12) The importance of call to actions
- (03:13) Difference between hard and soft call to actions
- (05:49) Having a clear and concise call to action
- (08:32) The power of suggestion
- (09:34) Ninja call to action
- (10:38) Tips on where to strategically place call to actions in podcast episodes
- (14:13) Using tips of the week as a way to promote products or services
- (15:59) Using reviews as content and call to actions
- (18:40) The wrong way to ask for reviews
- (22:07) Tips for making it easier for listeners to take action
- (27:36) The benefits of directing listeners to a website to learn more about the podcaster
Podcasting means you have a ton of content to share and need a social media scheduler - but do you have the RIGHT one?
My go-to tool is Social Champ, so I have a return visit from Sameer Ahmed Khan to share what you need to ‘know’ about algorithms, what social media metrics to focus on, AI, and what’s hot and working right now (hint carousels and reels).
- Debunk myths about social media schedulers
- How to analyze the data to improve your ROI
- The effectiveness of carousels
- Features that you’ll want to look for in a social media scheduler
- How AI can be used for your content creation
- What’s happening in social media right now
Watch the episode or read the show notes on https://LeverageYourPodcastShow.com
Get your FREE Podcast Leverage System Training to create authority boosting content with less overwhelm. https://www.leverageyourpodcast.com/free
Anyone in podcasting knows there are a multitude of tasks involved in podcast production, from finding the right guests, coordinating with them, conducting research, prepping for episodes, publishing on websites, and marketing on various platforms like TikTok and Instagram. It can be overwhelming, and that's why Adam Burha created Podtask.
He not only shared his incredible healing journey through podcasting but shares how the pandemic and the rise in remote communication has made podcasting more accessible and familiar to people, fostering greater openness, authenticity, vulnerability, and a desire to help others.
Here are my top three takeaways from the episode
1️⃣ Efficient Podcast Production: Managing multiple podcasts and tasks involved in production can be overwhelming, which is why Podtask's Content Creator feature is a game-changer. With the click of a button, it uses OpenAI API to generate transcripts, show notes, episode titles, and key points. It can even generate impactful hooks for the first 20 seconds of each episode automatically.
Plus, it automates the addition of tasks and notifications for each new episode recording, streamlining the process and eliminating the need for manual management and email communication.
2️⃣ Streamlined Guest Spotting: Guest spotting is a fantastic way to grow your podcast, and Podtask has made it easier than ever.
Harnessing the power of the entire podcasting database through the Listen Notes API, you can now effortlessly send targeted podcast pitch requests to shows in your genre or category. Stand out from the crowd by including a short video introducing yourself and explaining why you would be the perfect guest. This proactive approach will increase your chances of securing spots on ideal shows and taking your podcast to new heights.
You can even include a short video introducing yourself and explaining why you'd be a great guest. This proactive approach increases your chances of getting on ideal shows and expanding your reach.
3️⃣ Regain Time and Prevent Burnout: One of the biggest challenges podcasters face is finding balance and avoiding burnout.
As a CEO overseeing multiple businesses, we understand the stress and anxiety that come along with such responsibilities. That's why we wanted to create a tool that not only saves you time but also helps you avoid burnout. We believe that by regaining precious time in your life, you can continue pursuing your passion and purpose without compromising your well-being.
That's the essence of Podtask - an affordable and comprehensive podcast management tool dedicated to reducing stress, streamlining your workflow, and enabling you to focus on what matters most: creating incredible content and connecting with your audience.
Key Times:
00:00:44 Podcasting heals trauma, helps overcome anxiety attacks.
00:04:17 Podcasting: therapeutic, transformative, and accessible in modern times.
00:08:48 Entrepreneur started podcast production company eIQ Media.
00:11:13 Built and customized Podtask
00:15:55 Automated episode recording and scheduling with notifications.
00:20:36 AI-based podcasting tool simplifies marketing and content creation.
00:23:45 Pitching guests to grow your podcast audience.
00:31:35 Podcaster launching new show, interviewing other podcasters.
00:33:51 Free podcast setup help for newbies.
Do you want to enhance your content creation and expand your audience reach? Are you seeking improved engagement and growth for your podcast? Look no further! I have the solution that will help you achieve these desired outcomes.
As a guest, Tiago will share a game-changing approach that leverages AI to repurpose your content in a way that optimizes its impact and captivates a wider audience. Discover how this innovative solution can revolutionize your podcasting experience, resulting in elevated content repurposing and increased engagement and expansion. Don't miss out on this opportunity to take your podcast to new heights!
In this episode, you will be able to:
🤖 Uncover AI's unprecedented impact on reshaping the podcasting industry.
🤖 Understand the significance of show notes in enhancing podcasting experiences.
🤖 Gain insights into the usage of AI for generating captivating podcast episode titles.
🤖 Explore AI's potential in optimizing content recycling for newsletters.
🤖 Comprehend the advantages of maintaining consistent audience communication via emails.
The key moments in this episode are:
- 00:00:00 - Introduction
- 00:03:39 - Creating a Business Opportunity
- 00:06:36 - Magic of Pod Squeeze
- 00:09:55 - Importance of Show Notes
- 00:11:58 - Spotify's Smart Segmentation
- 00:13:36 - Benefits of Timestamps
- 00:15:39 - Helping Podcasters Grow Their Audience
- 00:16:07 - Creating Catchy Titles
- 00:18:05 - Repurposing Content with Pod Squeeze
- 00:19:56 - Benefits of Email Marketing
- 00:22:59 - Leveraging AI for Content Creation
Have you ever listened to a podcast and the interview or host was ‘meh’ - boring, awkward, too verbose or stiff - Not a great listening experience.
Up your game and boost your communication skills by hearing my next guest Paul Finck Maverick Millionaire who share tips on how to create a podcast that your audience will WANT to hear over and over again. We even did a little game show like exercise - so much fun!
In this episode, you will be able to:
- Elevate your podcast communication, for superior listener engagement and seamless conversation flow.
- Sharpen your active listening skills to create high-quality, responsive podcasts.
- Master efficient guest researching to bolster interview preparations and ensure content relevance.
- Learn how to prepare interview questions that balance structure and spontaneity.
- Discover how to effectively use available resources to triumph over any apprehensions you might have as an entrepreneur.
The key moments in this episode are:
00:00:00 - Introduction
00:00:47 - Importance of Effective Communication in Podcasting
00:02:32 - The Flow of Conversation
00:03:28 - Making the Interview More Natural
00:05:07 - Developing Listening Skills
00:16:43 - Pre-Planning Questions and Transition Statements
00:22:16 - Dealing with Guests' Monologues
00:24:15 - Effective Podcast Wrapping Up
00:25:59 - Nuances of Speaking on Stage vs Podcasting
00:29:47 - The Importance of Practice and Imperfection
00:33:34 - Success and Asking for Help
00:34:18 - Maverick Offer
00:34:26 - Gratitude and Future Collaboration
00:34:39 - Farewell
If you're feeling frustrated and stuck, constantly churning out podcast episodes without seeing any significant income from your efforts, then you are not alone! Despite your hard work, your current approach to podcast monetization may be falling short, leaving you wondering why your audience isn't responding to your affiliate marketing efforts. Instead of the desired result of creating a profitable income stream, you may find yourself struggling to attract affiliate partnerships, failing to understand your audience's preferences, and missing out on potential revenue opportunities. But fear not, there are effective strategies and insights available that can help you turn things around and finally achieve the financial success you deserve.
In this episode, you will be able to:
- Gain a fresh perspective on how to transform your podcast platform into a money-making machine.
- Foster winning partnerships with affiliates, amplifying the potential of your podcast success.
- Learn how to showcase your products and services in a classy and non-aggressive manner while staying authentic to your podcast's voice.
- Discover the potency of recommendations and resources in propelling your affiliate marketing ventures.
- Deepen your understanding of the affiliate marketing industry, bestowing you with insights that will keep you ahead of your competitors.
Are you tired of being told to just use SEO to increase your podcast visibility and attract clients, yet seeing little to no results? It's time to ditch the generic advice and get specific.
In this episode, we'll show you how to tap into YouTube's powerful search engine, strategically title your podcast episodes with the right keywords, and use AI technology and targeted blogs to revolutionize your content creation process. Say goodbye to the frustration and hello to measurable growth for your podcast.
The key moments in this episode are:
00:00:00 - Introduction,
00:02:10 - Podcasting on YouTube,
00:05:02 - Niche-Specific SEO,
00:09:25 - Website Marketing Strategy,
00:13:26 - Integration,
00:14:39 - Biggest SEO Mistakes,
00:15:53 - Writing Great Blogs,
00:20:56 - Invest in Your Marketing,
00:22:57 - Video First Strategy,
You’ll always hear me saying that a podcast is NOT a SILO.
It’s a PART of your marketing plan.
And if you want to accelerate growth and lessen stress, you’ll want a marketing plan that not only includes podcasting, but one that that brings results.
I chat with podcaster and digital marketing expert Tori Barker about how to create a visionary marketing plan, why you need one, how to create one and what’s important to consider.
In this episode, you will be able to:
📑 Comprehend the critical role a marketing plan plays in measuring and fostering business growth.
📑 Identify the risks of being lured by shiny object syndrome and the advantages of committing to 90-day cycles
📑 Learn the five-stage approach [the 5 C’s] to formulating an effective marketing plan.
📑 Utilize your skills in pinpointing the marketing avenue that best suits a particular client's requirements.
📑 Assess your marketing capabilities using a visionary marketing quiz, uncovering areas of improvement.
The key moments in this episode are:
00:01:11 - Benefits of Having a Marketing Plan
00:06:27 - Tori's Framework for Creating a Marketing Plan
00:10:11 - Do You Have to Do It All?
00:14:11 - Common Mistakes in DIY Marketing Plans
00:15:09 - The Importance of Reviewing and Analyzing Your Marketing Plan
00:16:34 - Implementation and Budgeting
00:19:07 - Identifying the Right Marketing Priorities
00:23:20 - The Visionary Marketing Quiz
If you are NOT publishing your podcast episodes on your website, or publishing the episodes you guest on, you are short changing your podcasting ROI and missing out on multiple opportunities to leverage your podcast and convert leads. So let me share, in this episode my cardinal rule of podcasting in my Podcast Leverage System and that’s publishing for results using podcast show notes. I’ll share why, what styles you can create and what to include.
One of the first rules in my Podcast Leverage System (for guests or hosts) is to publish the episode on your website for bigger results. Yep even if you are a guest!
Influential leaders don’t happen by accident. They have a consistent, clear message and know how to use their voice to deliver it. And so what qualities do you need to have an effective leaders’s voice? How can you boost your confidence and impact? Listen to my chat with top podcaster and vocal leadership expert Tina Dietz.
In this episode, you will be able to:
- Uncover the significance of persuasive vocal leadership in cultivating trust and respect.
- Refine your voice by understanding the nuances behind successful communication.
- Overcome your fears and establish a robust foundation in confident public speaking.
- Explore the benefits of various leadership styles in inspiring change within the workplace.
- Harness the potential of podcasting to optimize your vocal leadership for lasting effects.
Time Stamps
00:00:11 - Introduction
00:01:01 - Mission of Vocal Leadership
00:06:04 - Becoming a Vocal Leader
00:11:05 - Vocal Qualities and Trust
00:15:16 - Shifting Thought Leadership
00:17:11 - The Importance of Messaging
00:19:44 - The Different Types of Leadership Styles
00:22:26 - Twin Flame Studios' Vocal Leadership Training
00:25:21 - Boosting Confidence Through Vocal Exercises
00:27:07 - Where to Find Twin Flame Studios and Vocal Leadership Resources
With the rise of audio media such as podcasts, voice interface, and streaming content, along with more established media like TV, radio, and online content, how you sound is just as important as how you look. When you can’t see the brand, you have to hear the brand. I chat with audio branding expert John Sanfilippo about assessing your sonic footprint, creating a sound style guide and the benefits to boosting your audio brand.
In this episode, you will be able to:
- Delve into the crucial nature of sonic identity for enhanced brand acknowledgement.
- Master the technique of fusing brand qualities with an evocative musical language.
- Understand the fundamental connection between consistency, uniqueness, and thriving sonic branding.
- Design a comprehensive sound portfolio to express your brand's essence in the auditory realm.
- Cultivate emotional branding that strikes a chord with your audience through authenticity and personal touches.
00:01:22 - Audio in Branding
00:08:24 - Mistakes in Sound Selection
00:15:19 - Creating a Sound Style Guide
00:16:16 - Sonic Branding
00:18:15 - Authenticity in Branding
00:20:47 - Sonic Assets in Different Media
00:24:07 - Creating Sonic Assets
00:26:32 - Authenticity in Music
In this episode of the LYP podcast, Lyndsay Phillips interviews Hersh Rephun, who shares his message therapy approach to branding and copywriting.
Rephun discusses how he helps businesses find their voice through his company Yes Brand and his specialty message therapy. He emphasizes the importance of getting clarity on what sets a brand apart and crafting emotionally compelling messages that resonate with audiences. Rephun's approach involves long-form conversations that prioritize client stories, resulting in a better understanding of the company's goals, character, personality, and values. His emphasis on authenticity and being truthful offers valuable insights for small business owners who struggle with messaging.
Overall, the conversation offers valuable insights on message therapy and effective communication, making this episode a must-listen for anyone looking to improve their messaging and communication skills.
00:06:27 - Challenges in Messaging
00:11:36 - Finding the Right Balance
00:15:45 - Importance of Podcast Naming,
00:17:34 - The Importance of Clarity in Podcasting
00:18:14 - Finding Yourself in Podcasting
00:20:09 - The Importance of Truth in Messaging
00:25:14 - The Role of a Message Therapist
Are you tired of being told to just practice more to improve your podcast editing skills? Are you feeling frustrated and stuck in a cycle of mediocre content? It's time to break free and discover the crucial role that solid editing skills play in crafting top-notch podcasts.
In this episode, we'll show you how to master the art of blending authenticity and expert editing to win your audience's trust, and how investing in professional podcast editing can save you time and elevate your content. Don't miss out on the key insights and strategies to take your podcast to the next level.
I left Twitter a couple of years ago, but I’ve noticed my friend (and Content Conversion Strategist) Deb Coman has been crushing it on there - and she keeps telling me to go back to it.
So I brought her back on the show to share WHY Twitter is great for podcasters, what are its best features, tips on how to leverage it, best practices, and why social trust is key to getting the most out of it.
Are you tired of hearing the same old ineffective advice on how to boost engagement for your podcast on Twitter?
Have you spent countless hours trying to increase your follower count without seeing any real results?
If you're feeling frustrated and stuck, it's time to tune in to our latest episode where we give you practical strategies to authentically connect with your audience, prioritize quality interactions, and share content strategically for maximum visibility and impact.
Say goodbye to the pain of stagnant engagement and hello to a thriving online presence.
This episode will change the way you measure the success of your podcast. I chat with CoHostPodcasting CEO Fatima Zaidi - what a powerhouse woman - she completely amazes me honestly. She shares what metrics you should be looking at, including show consumption, how to track listener engagement, how to know where your listeners are coming from and what benchmarks matter. If you are interested in ANY way to improve the success of your podcast - take a listen…
If you are looking for a networking, client attraction, celebrity expert branding strategy, then you’ll want to start a podcast using the Podcast REACH System. I chat with creator Adam Hommey to share why a launch is the go to solution for growing your business and how the REACH System will help you take command of your market.
"Don't obsess over technology; focus on your message and connecting with your audience."
Adam Hommey was captivated by podcasting and its potential for connecting with people, and it led him on an unexpected journey - from reinventing and representing his brand, to being hunted by his market, and leveraging connections to create opportunities he had never imagined possible. What else did this remarkable journey in podcasting reveal?
Josh Tapp is the host of the Apple Podcasts top-ranking show The Lucky Titan, and founder of Pantheon.FM, a company that has helped over 1,000 entrepreneurs launch, monetize, and scale their own industry-learning podcast.
In this episode, Josh breaks down the 3-step Pantheon Method and discusses generating leads non-stop using the method, as well as what you can do to grow your audience in 2023.
Want to make $1000 a month from your podcast right now (without finding sponsors or having thousands of downloads)? Well, it’s totally doable, and monetization expert Chris Hines is going to share with us how! He wants to change the industry and he believes by helping 1,000 podcasters start making $1,000, more podcasters will change their perspective and approach to podcasting. He’ll give us 5 income streams you can choose from and tips on how to get started with podcast monetization.
Have you ever been on a guest on a podcast and the interview felt like it went nowhere and you it didn’t really showcase your expertise?
You know - a lot of general questions, or stories about your journey and it got off on tangents, or maybe there were a lot of random questions?
And it left you wondering - how are people truly going to know how I can help them and what I do best?
It’s so deflating.
Discover the steps and strategies that will help you take control back over the interview to set you up for success and attract more leads and clients.
Yamilca Rodriguez, a brand therapist, helps her clients discover their true identity and create an irresistible brand ecosystem to attract the right people, but when they find out who they really are, the central conflict begs the question: will the truth set them free or tie them down?
You will learn how to use quizzes to capture leads and create a fun and engaging customer experience!
Are you paying for Facebook Ads or investing time, money and effort into guesting on podcast shows to grow your e-list? Have you been hoping for more sales from your list or cringing at the open rates you are getting from your emails. Part of the problem is likely your email deliverability. What a lot of marketers are not equipped with is the strategies and knowledge to increase their domain health and deliverability, clean their list, segment by engagement and format emails in a way that increases their chance of being opened and read. This episode shares 6 steps to increase your email deliverability - let’s get started.
Hosting a podcast is time consuming and can feel overwhelming between the scheduling, recording, planning, producing and publishing. So when I heard that serial podcaster Theadora Vosse batch recorded a whole series and a season - I had to have her on the show to share her batch recording secrets so you can meet your goals, become more productive, lean into creativity all while managing your energy and motivation. Let’s take a listen.
Your brand (podcast and business) is more than just a logo, fonts and colors. It should help you attract and convert.
Today I chat with Be Bold Branding Podcast hosts and Brandface owners Tonya Eberhart and Michae Carr who are international selling authors, hosts of the Be Bold Branding Podcast and the creators of the most comprehensive personal brand-building system in the world: BrandFace®.
They deep dive into what branding truly is, how to create a successful brand that will help you stand out so you can charge more while spending less on marketing. Let’s take a listen.
Part of the beauty of having a podcast or guesting on shows is that it boosts your authority and credibility. And by doing so -the ultimate goal is to get more sales, increase revenue and create the lifestyle that we want. BUT so many entrepreneurs miss the boat or shy away from becoming a highly paid authority by raising their rates. So I had Founder of Empire Life Allison Ramsey on my show sharing how she scaled her business and how we can raise our rates to achieve our goals.
Want to get on more podcasts this year, what about media presence or speaking at events or conferences but aren’t sure how to pitch yourself?
Maybe you feel you don’t have the time to pitch or don’t know the best way to do it and get results fast. This is where Ron Story Jr (of PitchDB) comes in…
Ron Story Jr. has been a full-time entrepreneur for over 20 years with a key role in the creation and development of over 30 companies. His latest, PitchDB, helps people compile lists and effectively pitch themselves to appear on podcasts, in the media and at conferences.
Ron shares the story of PitchDB and his best hacks for creating lists, pitching (and hearing YES!), and getting more visibility and opportunities.
There is more to rocking the mic than great interview questions and solid equipment. And your podcast is part of your brand and you want to shine in your industry as the brand authority!
So I brought on media expert with over 30 years of broadcast experience Rich Bontrager to the show.
He shares 5 keys to rock the stage, how to make the most of your digital real estate, coaching tips to have a better camera presence, and how to be the best host - Yup I took a TON of notes and learned so much on this one - And I even sing in it lol.
Online business strategist Marie Mack joins the show to talk about how to unlock the power of joint ventures as a podcast host or podcast guest!
Listen to learn about what makes a joint venture partnership a great one, the three wins joint ventures should have, and how to suggest – and actually start – a joint venture collaboration and grow your business with it.
This entrepreneurial and podcast journey can be a crazy one, with ups and downs, roadblocks, and head trash… but at the heart of it all, I believe we are all driven by passion. I’m so honored to chat with Women’s Meditation Network and podcast success story Katie Krimitsos who shares her podcast journey, her passion and lessons along the way that any woman and podcaster can relate to. One you’ll definitely want to listen to.
Nathan Hirsch is a serial entrepreneur – who sold FreeUp back in 2019 – and who’s currently the CEO of EcomBalance, AccountsBalance, and Outsource School.
He stops by the show to talk about effective outsourcing for entrepreneurs, from why it’s key and when to know it’s a good time to start hiring to his interview approach and the three types of outside helpers you may need.
Hey if you aren’t having fun guesting or hosting your podcast, then you are doing it wrong lol. You think ‘oh but fun is a nice to have’ - it’s about authority and visibility and connections. But honestly if you aren’t having fun in the game, it’ll show - you won’t be putting your best into it and it’ll affect your results. In this episode I share why it’s key and how to bring fun into every element of podcasting.
Want to stop the ‘death scroll’ and get folks to pay attention to your podcast on social media? I chat with the host of one of the top rated podcast Growth Now Movement, and founder of Podbrand.io. Justin Schenck. He shares what catapulted his success, how to leverage your podcast and what type of video reels to create to attract more attention towards your podcast.
It feels like Instagram is 12 apps in one and with no links in posts, as a podcaster you may wonder - is it even worth being on instagram? YAS it so is! I brought on Savvy Social Podcast Host and social media strategist Andrea Jones to the show, who gives us the full scoop on Instagram marketing best practices, tips to grow your podcast and how to get more engagement.
Brandon Leibowitz is a Search Engine Optimization expert and the founder of SEO Optimizers.
Listen in to learn about what SEO is all about (and why you can’t ignore it), common mistakes to avoid and what to consider and do to embrace content optimization, make SEO work for you and tap into sources of free traffic for more listens, views, website visits, and overall visibility for your podcast and business.
Mark Herschberg is the author of The Career Toolkit: Essential Skills for Success That No One Taught You and the creator of a game-changing app for creators: Brian Bump.
Listen in to learn more about Brian Bump and how to tap into the app as a podcaster, what to consider and do as a content creator, and how the app can help you get more eyeballs, views and listens.
We’re in a new economy… not the Gig nor the Sharing Economy but in the Values Economy. What is it all about? Speaker, human values expert and The Death of Demographics author David Allison stops by the show to talk about what human values are all about and why they’re key for both podcasters and small business owners.
We’re in a new economy… not the Gig nor the Sharing Economy but in the Values Economy. What is it all about? Speaker, human values expert and The Death of Demographics author David Allison stops by the show to talk about what human values are all about and why they’re key for both podcasters and small business owners.
Have you been thinking about leveraging podcast interviews to grow your business?
If so, you’re in for a treat! What better way to hear how to get results from Podcast Guesting than chatting with a real client (and success story) from a podcast guest booking agency?
I chatted with Julie Fry of Your Expert Guest and Danielle Hayden of Kickstart Accounting about why she started podcast guesting, her goals, how and why she pivoted her interviews, what metrics they tracked and the results it brought. Why didn’t I think of doing this interview sooner?
Have you been thinking about leveraging podcast interviews to grow your business?
If so, you’re in for a treat! What better way to hear how to get results from Podcast Guesting than chatting with a real client (and success story) from a podcast guest booking agency?
I chatted with Julie Fry of Your Expert Guest and Danielle Hayden of Kickstart Accounting about why she started podcast guesting, her goals, how and why she pivoted her interviews, what metrics they tracked and the results it brought. Why didn’t I think of doing this interview sooner?
Do you cringe when you hear the words cold or pitch emails?
Do you naturally think of stagnant, dry salesy emails?
I chat with cold email and pitch expert Laura Lopuch who will change your mind.
Whether you are pitching to gain guests for your podcast, pitching to be a guest or even collaborating or connecting, you’ll want the skills and tactics that Laura shares on this episode.
Chris Williams is the founder of Group Coach Nation and an expert in building high-ticket masterminds. He’s also a podcast guest who gets results. Listen to learn about what you should focus on as a podcast guest and how building relationships can lead to you actually turning podcast hosts – and not just listeners – into clients.
Chris Williams is the founder of Group Coach Nation and an expert in building high-ticket masterminds. He’s also a podcast guest who gets results. Listen to learn about what you should focus on as a podcast guest and how building relationships can lead to you actually turning podcast hosts – and not just listeners – into clients.
You’ve guested on podcasts but are left wondering where all the leads and clients are… Maybe it could be your call to action and your lead generation plan. I interview Content Strategist Sarah Noel Block (and host of Tiny Marketing Show) to share her Lead Generation Strategy and email marketing tips to convert your listeners to leads.
A lot of work goes into producing a podcast, but the work isn’t done once it goes live! You have to LEVERAGE the heck out of the content to boost visibility, build your authority, grow your listeners, your podcast and biz.
I’ve interviewed a ton of amazing experts on the Leverage Your Podcast Show and today I want to share some top tips that will help you with your podcast promotion. I even share a few tools that will make it easier!
Let’s cut to the chase and share my fave podcast promotion tips!
So you are looking at launching a podcast (or maybe even rebranding your current one) but have a ton of questions about podcast art. Do you REALLY need it? What kind of art, what sizing and how should you design it to boost your visibility and grab listeners attention when scrolling through iTunes or other apps?
I cover the 411 on podcast art so you know the best practices, what to avoid and what to consider when creating or rebranding your podcast art work.
What if there was a way you can create podcast episodes, video and content that your audience is DYING to consume…. ideas for podcast topics that you KNOW your avatar (ideal prospect or client) IS in fact searching for.
I am sharing today a strategy I use for myself and clients when planning out content so that podcast topics, blogs and videos are more likely to get ‘found’, clicked, read, listened to, and consumed.
HOW? Being intentional with your podcast topics and doing some back end research…
- Discover HOW to be more intentional with your podcast (or content) topics.
- I’ll share HOW to find out WHAT your audience is searching for so you can deliver podcasts they are waiting for.
- I’ll share how to see what is resonating and performing well for your competitors, so that you too can rank for those topics.
Why throw spaghetti on a wall and create solo podcast episodes on topics that no one wants to hear. You THINK they want to - but what if they don’t. What a waste of time!
How do you get your podcast out there and get more listeners? The first step is making sure you are distributing and promoting EVERYWHERE. And that includes LinkedIn! There are 380 million users on the platform so now is the time to optimize your profile and how you are promoting your podcast. Let me share my best tips!
How do you get your podcast out there and get more listeners? The first step is making sure you are distributing and promoting EVERYWHERE. And that includes LinkedIn! There are 380 million users on the platform so now is the time to optimize your profile and how you are promoting your podcast. Let me share my best tips!
Mike Kadin is the founder and CEO of RedCircle, a podcast hosting platform that provides podcasters with hosting, growth and monetization opportunities. Listen to learn about how independent podcasters can tap into cross promotion as a strategy to grow their show, where to place your ad spots, and what elements make up a high-converting one.
Mike Kadin is the founder and CEO of RedCircle, a podcast hosting platform that provides podcasters with hosting, growth and monetization opportunities. Listen to learn about how independent podcasters can tap into cross promotion as a strategy to grow their show, where to place your ad spots, and what elements make up a high-converting one.
Dr. Christine Li is a former clinical psychologist, now known online as the “Procrastination Coach”. The author of 5-Minute Self-Discipline Exercises: Stay Motivated, Cultivate Good Habits, and Achieve Goals, and the host of Make Time for Success, she helps people get to high levels of productivity. Listen to learn about why we procrastinate, what happens when you do, and practical steps that will help you be more efficient in podcasting, business, and in life.
Dr. Christine Li is a former clinical psychologist, now known online as the “Procrastination Coach”. The author of 5-Minute Self-Discipline Exercises: Stay Motivated, Cultivate Good Habits, and Achieve Goals, and the host of Make Time for Success, she helps people get to high levels of productivity. Listen to learn about why we procrastinate, what happens when you do, and practical steps that will help you be more efficient in podcasting, business, and in life.
Jodi Krangle is a Toronto-based voice over actor who works with major brands all over the world, including Dell, BBVA, and Nespresso. Listen to learn about why audio branding is key, how to weave it into your podcast and how to create a better listening experience for your audience.
Jodi Krangle is a Toronto-based voice over actor who works with major brands all over the world, including Dell, BBVA, and Nespresso. Listen to learn about why audio branding is key, how to weave it into your podcast and how to create a better listening experience for your audience.
A lot of time gets invested when guesting on podcasts - but it’s worth it! When done right.
Gone are days when you can simply be a guest on a show and voila - leads and clients come your way. There’s more to it than that.
I’ve interviewed so many amazing guests on the Leverage Your Podcast show and I’m truly grateful to have the opportunity to share their lessons, insights, strategies and tips with you.
So whether you are wondering…
- Should I get into podcast guesting?
- How can I be a better guest?
- How can I leverage these interviews to the fullest?
- How can I get booked on more shows?
- Or how to convert more leads and sales?
I know you’ll glean at least one tip that you can implement today.
A lot of time gets invested when guesting on podcasts - but it’s worth it! When done right.
Gone are days when you can simply be a guest on a show and voila - leads and clients come your way. There’s more to it than that.
I’ve interviewed so many amazing guests on the Leverage Your Podcast show and I’m truly grateful to have the opportunity to share their lessons, insights, strategies and tips with you.
So whether you are wondering…
- Should I get into podcast guesting?
- How can I be a better guest?
- How can I leverage these interviews to the fullest?
- How can I get booked on more shows?
- Or how to convert more leads and sales?
I know you’ll glean at least one tip that you can implement today.
Kate Bradley Chernis is the Founder & CEO of Lately – A.I. that learns which words will get you the most engagement and turns video, audio and text into dozens of social posts containing those words.
As a former rock 'n' roll dj, prior to founding Lately, Kate also owned a marketing agency which got Walmart a 130% ROI, YoY for three years.
Listen to learn about how to approach your content using the Pillar Method, unlocking the power of long-form content for more engagement, and why your content should be like Turkey dinner on Thanksgiving.
Kate Bradley Chernis is the Founder & CEO of Lately – A.I. that learns which words will get you the most engagement and turns video, audio and text into dozens of social posts containing those words.
As a former rock 'n' roll dj, prior to founding Lately, Kate also owned a marketing agency which got Walmart a 130% ROI, YoY for three years.
Listen to learn about how to approach your content using the Pillar Method, unlocking the power of long-form content for more engagement, and why your content should be like Turkey dinner on Thanksgiving.
Graham is the founder of the award-winning podcast agency Pikkal & Co., author and storytelling expert. Listen to learn about how to approach storytelling, how to weave it into your content, applying the 80/20 rule to your content, and why you should focus on finding your start before you find your why.
Use Podcasting To Increase Sales What if a few simple tweaks to your language, messaging or processes generated more sales through your podcast? My conversation with Sales Maven Nikki Rausch was full of golden tips including what to sell in your podcast, the art of relationship selling, how to create curiosity, and how to close more sales.
I was on pinterest recently and I was like where have I been, under a rock? It’s come a long way - video, Pinterest TV, idea pins and wondered - can podcasters use this to attract new listeners and drive business? So I asked Kate Ahl of Simple Pin Media (and host of Simple Pin Podcast) to the show. She shared sooo many actionable tips and insights and has inspired me to look at pinterest in a whole new way.
You see your peers guesting on podcasts, gaining authority, and growing their biz like gangbusters - what is their secret?
I chat with Julie Fry of Your Guest Expert about podcast guesting, how to get on shows, why to hire a guest booking agency, and what to look for when you decide to work with one. Plus this is the first episode where I start sharing a favorite tool and a dad joke!
Deirdre Tshien is the Co-founder & CEO of Capsho, the world’s first AI-powered Podcast Copywriter, the host of Grow My Podcast Show and The Podcasting Entrepreneur, as well as the creator of Content Honey Traps. Listen to learn about the 7 hours rule, content hacking, and how to use Content Honey Traps to attract listeners like bees!
Ahhh the elusive podcasting ranking… where can you rank, does it really matter, and if it DOES matter, how can you boost your ranking to get more listens and in front of a larger audience? That’s why I chat with Adam Adams, who has helped clients rank in the top 1% of iTunes and other top charts. So let’s take a listen.
Launching and producing a podcast is more than simply editing audio files, creating images and show notes, and promoting it. There has to be more STRATEGY involved. It has to be strategic, intentional, and be a moving, living part of your overall marketing plan.
There are certain foundational pieces that need to be created BEFORE you launch a podcast, in order for you to be able to grow your listener base, convert leads, land more clients, and grow your revenue.
Insights that you get from icons in the industry that have been around since the beginning is priceless. And my interview with Todd Cochrane, the CEO of Blubrry Podcasting (a podcast media company that represents 105,000 Audio and Video podcasters) will not disappoint. I love hearing about the growth and changes in the podcasting industry, but Todd also shares tips for growing your own podcast by analyzing the data, and what you should focus on as a new podcaster.
As a podcast host, there is a TON of work that goes on behind the scenes before you hit record and interview your guest. Between booking, getting their headshot, sending the guest the right material, it’s so easy for some important elements to slip through the cracks. Today I share my automated process to save time and money, and allow your guest to show up and wow your audience.
Do you have a targeted podcast interview strategy to profit at a higher rate? What if your guesting on the wrong shows, or your implementation is not serving your goals? Then you need to listen to this episode as I chat with Podcast Guesting Icon, author and founder of Interview Valet Tom Schwab. We covered SO much! Why podcast guesting is not the goal, how your why matters, tips on being a great guest, and how to get more ROI from your podcasting guesting.
Mike Cheng is the CEO and co-founder of the online video creation platform Lumen5. He joins Lyndsay to discuss the evolution of content, why podcasters shouldn’t ignore video, and how they can leverage the medium and platform in the best possible way.
Chris Hines is a podcaster, podcast monetization coach, and soon-to-be author. He helps podcasters of all levels monetize their show, regardless of the audience size. Listen to learn what to consider, where to focus, and what to do to find, attract and get sponsors for your podcast.
Michelle Prince is a motivational speaker, author, and owner of Performance Publishing Group. Listen to this episode to learn what soundbites are all about and how using them in the way you communicate is going to make your podcast interviews memorable.
It’s obvious you need a microphone to record and launch a podcast BUT what you may not realize are all the OTHER tools that make a podcast a breeze to create and promote, so today I’m going to share all my secret weapons in my podcaster toolbox to help you record, produce, promote and automate your podcast.
Danielle Marchese is a personal branding expert and host of The Brand Theory Podcast. She joins Leverage Your Podcast to discuss the pieces that make up the branding puzzle and what to consider and do to create a binge-worthy podcast brand.
You’ve guested on podcasts but you still feel like a best-kept secret and you haven’t gotten as many leads as you’d hoped. Plus, if you are like most entrepreneurs you are stuck each week on what new content to create. In this episode of the Leverage Your Podcast Show I’m going to share 7 Ways to leverage your podcast guesting for authority-boosting content.
Robert Plank, host of Market of the Day – podcast with 800+ episodes published – and author of WWHW, Why, What, How-to, What-If discusses how to get unstuck and use his WWHW framework for igniting your content planning and production.
Rob Greenlee is a podcasting veteran and Hall of Famer, with years of experience in the space. He joins the show to share what every podcaster should know about media hosts and podcasting platforms, as well as the future of podcast advertising, the professionalization of the podcasting space, and what to do to increase downloads and listener retention.
Nancy Juetten is a media visibility expert, author of Bye Bye Boring Bio, and host of the Podcast Visibility Lab. She joins the show to discuss how to be a savvy podcast guest, be media-ready and make sure that you provide the best experience as a podcast guest.
Lyndsay shares the podcast guesting tracking system that boosts your ROI – and goes over what you should focus on when it comes to tracking your podcast guest ROI, and tweaking what you do to get better results.
Andy Crestodina is a co-founder and CMO of Orbit Media, and a content marketing powerhouse! Listen as he discusses growing your podcast with collaborative content marketing, why social media influencer marketing isn’t always good, and how to optimize your podcast and content for more traffic, links and leads.
Pat Cheung is the CEO and Founder of PodInbox, platform that focuses on solving how podcasters can engage, grow, and monetize their fans. Listen to learn about what prolific podcasters succeed at doing when it comes to their audience, the “Pirate Metrics to Podcast Growth”, and how can you have your audience spread the word and support your show.
David Ehrlich is the Director of Publisher Success at AdvertiseCast and the Founder of PodGo.co, which was acquired by AdvertiseCast. Listen to learn about how to get started in podcast advertising, including the myths and misconceptions you shouldn’t believe, the different types of podcast ads, and the advantage you may have by hosting a “small” podcast.
Scott Murray is a content specialist with experience with radio and content strategy. During the conversation, he discusses being inspired by Ira Glass (even if he wasn’t a big NPR listener), mistakes to avoid making and practical things you can do to create a podcast that stands out.
Simon Thompson is a digital media expert and the founder of PodSeeker.co. He joins the show to discuss the differences and similarities between influencer marketing and PR, his 5-step framework to implement a podcast influencer marketing strategy, and how PodSeeker can help you with that.
Alex Sanfilippo is the host of the top-rated entrepreneurship podcast Podcasting Made Simple, and the founder of PodMatch.com and PodcastSOP. Listen to learn about why some podcasters stop podcasting, what to do when you’re starting out, how SOPs can help your workflow, and how PodMatch and PodcastSOP came to be.
Deb Coman is a content conversion strategist who empowers service-based business owners to create trust-building content that generates sales, referrals, and collaborations. Listen to learn how to create content people want, how to get others involved, and how to make every piece of content you create be as valuable as possible.
Samantha Lee Wright, podcasting expert, author, and host of the world’s #1 essential oils podcast, talks about how to create a podcast studio on a shoestring budget. Learn why you shouldn’t obsess over gear, what to consider when picking a new microphone, how to improve the audio quality of your recording space, microphone and software – as well as what to focus on when you’re just getting started.
Membership Mastery CEO Ryan Carruthers discusses how to use your podcast to build a profitable membership program. Listen to hear about the different types of membership programs you can launch, the benefits of having a podcast as a membership site owner, and how to leverage your show to get new members.
Anyone that has a podcast wants NEW and MORE listeners.
What if you were able to create Facebook Ads that were uniquely targeted to grow your audience and get more leads in the process?
I’m chatting with Jason Hunt of Merged Media and host of Merged Marketing Podcast so he can share the exact strategy he uses to drive new listeners to his podcast and clients.
Co-Founder and Chief Marketing Officer Jason Hunt and the Merged Media team help their clients by acting as the outsourced CMO for all of their digital marketing efforts. Listen to learn about Jason’s process for promoting and growing his show through Facebook ads, and how you can do the same to get more new listeners for your podcast.
Chris Krimitsos is a speaker, producer, consultant, and a leading expert on podcasting and on-demand audio. A Guinness World Records holder for the largest attendance for a virtual podcasting conference in one week, he’s author of the best-selling book Start Ugly and the founder of PodFest. Learn why every podcaster – and content creator – should focus on community building, about the “Network Effect”, and how community can actually grow your podcast.
Brenden Kumarasamy discusses how to master your public speaking skills to crush podcasting as either a podcast host, podcast guest, or both.
LinkedIn Expert Anthony Jones helps people build their personal brand on LinkedIn. With almost two decades of experience in the digital marketing space – with Ducks Unlimited and now with his own company – he has been able to tap into LinkedIn to get, among other things, an impressive number of views on his content. Learn why you should focus on posting original content on LinkedIn, how you can get exposure and profile views in just a few minutes a day, and how to promote your podcast content on the platform.
Amit Kukreja talks about the exciting new platform for audio creators called Audea and how it can revolutionize the way people discover your podcast. Learn how Audea gets your content in front of more people and why it could become the YouTube for podcasters that we’ve all been waiting for.
Hani Mourra is a Dad, CEO and founder of Repurpose.io an easy-to-use automation tool that helps entrepreneurs, coaches, and content creators maximize their exposure without spending hours publishing to multiple platforms.
Guest Links
- https://repurpose.io
- http://hanimourra.com
- https://youtube.com/repurposeio
- https://www.facebook.com/repurpose.io.page
- https://twitter.com/repurposeio
- https://instagram.com/repurposeio
Profit amplifier Melanie Benson hosts and invites influential guest experts to share essential insights to achieving bold goals on her podcast Amplify Your Success, and she’s talking about using a podcast to establish your authority and create a lead generation machine for your business. Learn why podcasting is so powerful for building authority, two strategies for getting started, and what you absolutely must have in place to get big results from your podcasting efforts.
We all want leads, right? And why not get leads through the power of podcasting? Lead Generation and Podcast Consultant Yann Ilunga chats with me to share his insights on how to create lead generation strategy when podcasting. Here is what we covered…
How does podcasting for business help you generate leads and clients?
Yann has been podcasting since 2014 and he’s produced over 400 episodes for his own business and for his clients. Podcasting for business, both hosting and guesting, have allowed Yann access to a number of opportunities including being able to speak at conferences, creating a podcasting community that just reached over 4900 members, and generated new clients for his business.
In a nutshell, podcasting for business specifically has helped Yann to grow his network, foster a community, generate new leads, and land new clients.
How do you create more leads through podcast?
You need to look at how your business currently generates leads and how it turns those leads into prospects and customers.
The first step with a podcast is to offer the listener a simple next step for them to take. This can be as simple as a checklist, or asking them to join your online community. Keep in mind the lack of visual dimension in a podcast, because if your next step fills the gap and is the natural next step they can take with you.
You need to make sure your next step is as connected as possible to the topic that was discussed and it needs to be simple. Keep the link simple and easy to remember because people are often busy when listening to podcasts.
When you are sending traffic from a podcast, it’s warm traffic whereas people who haven’t heard from you yet are cold traffic. Both are at different levels of commitment. As your thinking about the page that houses the resource you’re pointing people to on your podcast, think about the temperature of the traffic you are sending.
If you have a Facebook group, you can generate leads directly from there. When people are signing up for the group you can ask them a set of initial questions that you can use to get targeted information from them. You can find out what topics they are interested in learning more about, where they were referred to, and what their email address is to follow up with them.
Outside of a Facebook, you can create a specific page for listeners to get answer to their questions, delivers resources, and gives them an opportunity to work with you in a deeper way. Page builders and email sequences can help you construct a funnel that generates leads and warms them up at the same time.
If you can convert people with a call, your next step should be to schedule that call. It’s important to make sure you hit the small yes (cold traffic), middle size yes (warm traffic), and the big yes (hot traffic).
When you’re podcasting for business, think about the products and services you have to sell, what topics they address, and the pain points that people have around those topics. From there you can create a free downloadable resource that solves that pain, connect it to an email sequence, and then mention it on the podcast.
What podcasts are you listening to right now?
Yann is listening to the Sales Logic podcast to get some more insights into business in general.
When it comes to lead generation and podcasting, is there a tool you couldn’t live without?
Right now, the one that stands out most is Yann’s email marketing software since it solves so many problems for him and allows him to go from one-to-many communication to one-to-one.
If you could podcast about something non-business related, what would it be?
Yann would probably podcast about something related to the culture and history of Japan. His very first podcast was actually on Jazz.
Links
Podcast Growth Mastermind
https://hyax.co
/https://hypage.com/
https://www.bonjoro.com/
www.yannilunga.com/leads
FB Group Podcast Growth Mastermind
I’ve seen so many people want to launch a podcast or start guesting, but then don’t. They procrastinate. And one of the biggest reasons is due to fear or limiting beliefs. I felt the same way before I launched my own podcast years ago!
I chat with Jim Palmer, the Dream Biz Coach, who pushed me to JUST SAY YES - and I’m so glad he did. He’s amazing at helping entrepreneurs get over their fear and take action. Here’s an overview of our conversation.
As entrepreneurs trying to grow our business it’s common to think that we have to bend our ethics or be salesy or even ruthless to get ahead. I can’t wait to chat with Jonathan Keyser today who is proof that you do not have to be ruthless to win. He’ll share how to activate selflessness in your life, and see how and why this counter intuitive strategy can create extraordinary, long-term success in your own business.
- You were in the cut-throat, dog-eat-dog world of commercial real estate brokerage, you became the worst version of yourself and hated it. Can you share what that was like.
- How did this shift change the game for you?
- How do you adopt selfless service mindset?
- You talk about team oriented culture – what does that mean and how can we weave that into our business?
- What changes did you put into place that other entrepreneurs can implement.
Jonathan Keyser is the founder and thought leader behind Keyser, the largest occupier services commercial real estate brokerage firm in Arizona. Through sheer determination and focus on selfless service, Jonathan is disrupting the commercial real estate (CRE) industry, and beyond.
A best-selling author, media contributor, and strong supporter of the Conscious Capitalism movement,
Jonathan is here today to share his journey, mission, and selfless service approach to business and his book You Don’t Have to be Ruthless to Win. But his book isn’t really about him—it’s about you. Jonathan will share how you can activate selflessness in your life and see how and why this counterintuitive strategy can create extraordinary, long-term success in your own business.
Jonathan’s email: jk@keyserco.com
Maia’s email: marneson@keyserco.com
Website: https://keyserco.com/
www.Ruthlessbook.com
Jonathan LinkedIn: https://www.linkedin.com/in/jonathankeyser/
Keyser Relentless Client Champion on Facebook: https://www.facebook.com/KeyserRelentlessClientChampion/
Keyser Co on Twitter: https://twitter.com/KeyserCo
I have a return guest today. Initially we spoke about optimizing a users website experience to increase conversions – it was so great I had to have him back! Jon MacDonald, Founder of (https://thegood.com), a conversion rate optimization firm that helps brands convert more of their existing website traffic into buyers. Today I want to take this to the next level and talk about strategies on HOW to convert traffic.
- We all know about the ‘dreaded’ pop up to convert website traffic. How effective IS the pop up still?
- Where should we put ups and what are best practices?
- There of course other ways to convert website traffic. Can you share some?
- How can chat bots help with conversions?
- Some say 1 or 2 offers, some say the more the better (sidebar widgets, graphics in blogs, menu items) is there any rule of thumb?
- Can you share some common mistakes?
Jon MacDonald is the founder and President of The Good (https://thegood.com), a conversion rate optimization firm that helps brands convert more of their existing website traffic into buyers. The Good has unlocked results for some of the largest online brands including Adobe, Nike, Xerox, Economist, and more. Jon regularly contributes content on conversion optimization to publications like Entrepreneur and Inc. He knows how to get visitors to take action.
As President, Jon has helped lead The Good to become one of Oregon’s top 20 fastest-growing private companies. The team at The Good have made a practice of advising brands on how to see e-commerce sales double or more. In recent years, brands that have worked with The Good have seen an average revenue increase in revenue of over 100%.
Jon volunteers for several causes throughout the Pacific Northwest and is an active committee member of industry associations and peer groups such as Entrepreneurs’ Organization (EO)
- thegood.com
- thegood.com/sign-up
- https://jonmacdonald.com
- Email: jon@thegood.com
- Twitter: @thegood
- Linkedin: /in/jonnymac/
We all know the power of community and groups, especially in Facebook, but so many people start a group that fizzles out or just doesn’t bring them the results they were hoping. This is why I’m connecting with Kelly McCausey who instead of harder, discovered better ways to build an income online, and founded Love People + Make Money. Kelly will share her secrets to creating a Facebook Group that folks will not only want to be a part of but that brings results.
- Do you think that entrepreneurs sometimes create groups with the wrong intentions or also wrong outlook?
- Can you share why posting content and hoping it converts is NOT the right way?
- Is there a right way and wrong way of ‘onboarding’/treating a new member?
- How do we keep people engaged?
- What are some mistakes that we should avoid?
Kelly McCausey
Kelly began her business ventures in 2002 as a broke single mom making graphics and creating websites for home-based business owners. Kelly eventually started working smarter instead of harder, discovered better ways to build an income online, and founded Love People + Make Money. Now, she has a six-figure online business running a membership program and hosting live retreats (on the beach!) for female entrepreneurs to help them build up their communities and businesses.
https://createmorecommunity.com/ *get affiliate link from Kelly
https://lovepeoplemakemoney.com/
We KNOW that Facebook Advertising is key in building a business, to extend our reach, grow our audience and our e-list but so many business owners get frustrated with the amount of money spent, the potential reach and attracting their IDEAL client (which is key). This is why I had to have Social Advertising Expert and CEO of Divine Social, Traci Reuter on my show. We are going to chat about how to get in front of the right people at the right time.
Key Questions Asked
- Targeting can feel very elusive and a crap shoot when it comes to social advertising – what are we missing and why do we struggle with this?
- What are the options when it comes to targeting to get in front of the right people? Traci shares 3 big buckets.
- Can you share how to best warm up a cold audience?
- Why are luke warm leads the key to success?
Traci Reuter is the founder/CEO of Divine Social. She’s passionate about supporting businesses in growing their brands through authentic, meaningful social advertising. Traci has an uncanny gift for looking at any business’s mission, vision, and message, and mapping out the right strategy to get their brand in front of the right people at the right time. With 25 years of experience in sales and marketing, Traci knows her stuff when it comes to high-level marketing strategy. Combined with her tactical knowledge of social advertising, Traci can write the recipe for any brand’s success, and she would love to share some of her greatest secrets behind mapping out your own powerful social advertising strategy.
traci@divinesocial.com
Website: divinesocial.com
LinkedIn: in/tracireuter
Facebook: /TraciReuterSocial
Instagram: @tracireuter
Mini Class - https://divinesocial.com/sbg/
So you create all this content to get more website traffic, but ARE you converting them to your e-list to get the opportunity to nurture and convert? That is a struggle that many entrepreneurs face and don’t have dialed in. This is why I’m chatting with Jon MacDonald, Founder of (https://thegood.com), a conversion rate optimization firm that helps brands convert more of their existing website traffic into buyers.
- Some think the user experience once they land on a site is not that important – how can you convince us otherwise?
- How do you know if someone has a good or bad user experience?
- What are the main points of data you should be looking at?
- How do you get engagement data?
- What IS a subscriber conversion considered?
- What does subscriber churn mean and how to we mitigate it and have a higher retention rate?
- What are a few tips you’d share to increase conversion and the user experience today?
Jon MacDonald is founder and President of The Good (https://thegood.com), a conversion rate optimization firm that helps brands convert more of their existing website traffic into buyers. The Good has unlocked results for some of the largest online brands including Adobe, Nike, Xerox, Economist, and more. Jon regularly contributes content on conversion optimization to publications like Entrepreneur and Inc. He knows how to get visitors to take action.
As President, Jon has helped lead The Good to become one of Oregon's top 20 fastest growing private companies. The team at The Good have made a practice of advising brands on how to see e-commerce sales double or more. In recent years, brands that have worked with The Good have seen an average revenue increase in revenue of over 100%.
Jon volunteers for several causes throughout the Pacific Northwest and is an active committee member of industry associations and peer groups such as Entrepreneurs’ Organization (EO)
https://thegood.com
www.thegood.com/sign-up
https://jonmacdonald.com
Email: jon@thegood.com
Twitter: @thegood
Linkedin: /in/jonnymac/
Resources
https://optimize.google.com/optimize/home/
https://www.hotjar.com/
For any entrepreneur that wants rapid growth, building and growing a team is key – but man – why does it have to be so hard?! This is why I had to have Mads Singers on my podcast to share effective management practices – the super power you need to scale and grow your business.
- You say that only 2% of use effective management principles for exponential growth – why do we all suck at this?
- What does Effective Management Practices or Principles even mean?
- What are 3 things we are doing wrong and how can we fix it?
- We all think that team meetings are painful – what can we do differently to MAKE them productive and more enjoyable?
- Are there any rules of thumb for using communication and project management tools and apps?
Mad’s Story:
Having worked as a management coach for 6+ years, I have coached people in large organizations such as Shell and Coca-Cola and I have worked with entrepreneurs in small companies.
My one main focus remain the same, effective people management – Organization no matter what size is build with awesome people. If you don’t know how to get the most out of your staff, you are missing out big time... and this is why I’m here!
Management isn’t terribly complicated – with my Effective Management Mastery course, you can learn the most important management processes and start becoming a more effective manager and with that start growing and scaling your company.
Walking the walk!
Working in large organization like Xerox & IBM I have had a lot of coaches myself over the last 15 years and one of the things I personally look for in a coach is someone who is walking the walk, hence I’m only spending a max of 20% of my time coaching, the rest of my time goes to manage some of my other businesses:
AristoSourcing – An outsourcing company specializing in helping clients execute repeatable processes.
Client Powerhouse – A Local SEO company, providing SEO services to smaller local companies.
https://madssingers.com/management-academy/
https://madssingers.com/
Who out there has said that they get business through word of mouth? A ton of us right? Well today we are going to chat with Bill Bice who has created a new approach to marketing, one that fuses technology and expertise together to deliver marketing-as-a-service for B2B and law firms at scale. He’s going to share how to turn conversations into conversions with word of mouth marketing. Here are some questions I asked.
- We hear so many entrepreneurs say that they get the bulk of their business through ‘word of mouth’. To me that means referrals but I know your business calls ‘Word of Mouth’ a form of marketing – what do you mean by that?
- You also talk about conversational marketing – is that related? How does it impact our business and what can we do to optimize and leverage it?
- Is ‘social selling’ the same thing?
- Your business creates Word Of Mouth Websites – what’s the difference?
- In an automated landscape how do we create more ‘conversations’ naturally?
- How is LinkedIn underutilized?
Bill Bice has always been an entrepreneur, starting his first company at age 14, putting on road races with corporate sponsors. At 18, he started ProLaw Software, the first integrated ERP for law firms. After selling the company to Thomson Reuters, Bill became a VC as a founding partner in the Verge Fund, investing in high tech, high growth companies in the Southwest.
One of the core things that Bill has learned in building and investing in companies is that the go-to-market is always the hardest part of growing a business. He got so frustrated in trying to get great marketing for his companies that he decided to tackle the problem. A programmer at heart, Bill founded boomtime, tackling marketing as a technology problem. It turns out that when you follow the data, really good things happen. That’s why boomtime built the world’s first marketing-as-a-service platform: fuse. boomtime’s marketing strategists follow the data: they already know what will work. Instead of reinventing the wheel, boomtime applies proven marketing techniques at scale.
WEBSITE - https://www.boomtime.com/
We KNOW that writing a book is key in creating your authority platform and showcasing yourself as an expert, but for many (including me) it feels like such a big task to get it done. This is why I had to have Mitchell Levy on my show. Not only is he a best selling author of over 60 books BUT he is the AHA Guy with AHAthat.com helping people get their book out with ease.
- Why do we struggle so much in getting a book DONE? What is the biggest hurdle in writing a book, to me it’s the getting what’s in your head onto paper and finding the time!
- You talk about CPoP (Customer Point of Pain). When we look at writing a book, why should this be our focus?
- Is a book outline crucial and what are some do’s and don’ts?
- Where do many entrepreneurs go wrong when writing a book?
- What is the easiest way to break down the process, as it feels so overwhelming?
- How can we outsource help?
Global Credibility Expert Mitchell Levy (pronounced Lee Vee) is a TEDx speaker and international best selling author of over 60 books. As The AHA Guy at AHAthat (https://AHAthat.com), he helps to extract the genius from your head in a two hour interview so that his team can ghostwrite your book, publish it, distribute it, and make you an Amazon bestselling author in four months. He is an accomplished Entrepreneur who has created twenty businesses in Silicon Valley including four publishing companies that have published over 800 books. He's provided strategic consulting to over one hundred companies, and has been chairman of the board of a NASDAQ-listed company. Mitchell has been happily married for twenty-nine years and regularly spends four weeks in Europe with family and friends.
www.MitchellLevy360.com
www.AHAthat.com/author
LinkedIn: Linkedin.com/in/MitchellLevy
Facebook: Facebook.com/HappyAbout
Twitter: Twitter.com/HappyAbout
We all want to make MORE with less stress and overwhelm, so we are in for a treat today chatting with Johnson Emmanuel of Clients Attraction who has created 6 unique multi-million dollar marketing strategies, campaigns, and systems.
- Many entrepreneurs struggle attracting clients that pay their worth and buy the premium products/services – what are they missing – why is this happening so frequently?
- What is holding us back from achieving more?
- Why you shouldn’t restrict your marketing budget?
- What is considered an irresistible offer and how to we figure out what that is?
- If your product is not selling, there are 2 reasons why. Johnson shares what those 2 reasons are.
Johnson Emmanuel is the founder and head of growth, Clients Attraction.
They help coaches, consultant, and professional services providers consistently attract high paying clients who pay premium fees, exponentially grow their revenue while maintaining higher profit margin using custom marketing.
Johnson has developed 6 unique multi-million dollar marketing strategies, campaigns, and systems.
He’s generated over 100 million dollars in revenue for his clients across the world and He has consulted and advised businesses in 42 countries and in over 100 different industries, teaching over 650,000 people through his seminars, contents, and training’
https://clientsattraction.com/
https://johnsonemmanuel.com/premium-4/
We all want to create more engagement and increase sale and what better way to do that than create a demonstration online. Greg Dickinson, serial entrepreneur and founder of SaaS company, Omedym, gives software companies a way to capture more early-stage prospects faster, accelerate sales, and reduce costs.
- Your goal when creating your business was to transform the customer engagement experience, how does that effect the bottom line for your sales?
- Are demo’s simply a sales tool or does it have other uses in the life of a customer?
- What applications can we use demo’s?
- How can we make them customized?
- Who are ‘demo’s right for, to help sell their products?
- Is there a right way and wrong way to have a ‘demo’ on your site?
Greg Dickinson, serial entrepreneur and founder of SaaS company, Omedym, started his career in software working as a pre-sales engineer. He loved the speed of the industry and enjoyed delivering product demonstrations of the newest, most innovative software to business buyers. Recently, he began to question why modern companies were giving demos in a way that was virtually identical to how he delivered his first demo in 1997. After he overheard his sons discussing their difficulties finding specific information in the pre-recorded videos of their online college courses, Greg decided that instructional videos and product demonstrations needed to catch up to the modern world.
And so Omedym (which, in reverse, reads "My Demo") and the DemoOnDemand technology was born.
Greg combined search and video technologies, the two most common mechanisms used by today’s software buyers, to develop DemoOnDemand. His clients now provide online demos so their buyers can type a question in the demonstration app and be brought to the correct video queued to the exact frame that answers their question. Greg believes this process is the way of the future. In a world where 85% of buyers who start filling out the ‘request a demo’ form abandon the process, Greg gives software companies a way to capture more early-stage prospects faster, accelerate sales, and reduce costs.
Omedym.com
Whether we sell products or services, have 10 clients or thousands, we all need to give WOW service to keep and grow our client base. Brigham Dickinson, author of Pattern For Excellence, Engage your team to WOW More Customers, and president of Power Selling Pro’s is going to share HOW to create WOW service for your business.
- We’ve all heard how Customer Service is important but how are experiences out there still so bad? Why are we letting it slide?
- How do you describe WOW service and how does it impact your business?
- What is the model Pattern for Excellence? Can you share the 8 principles?
- How do we teach our staff so it’s an integral part of day to day business?
- You have Power Chat product – can you share what that is and how we can incorporate chat into our business to help foster wow service?
Brigham Dickinson is president of Power Selling Pros and founder of the Power Certification Program, a call handling training program that holds teams accountable to booking calls and creating WOW Experiences over the phone. Brigham started Power Selling Pros when he saw that call handlers needed assistance consistently converting calls to bookings back in 09. As a result, Brigham answered the need and created Power Certification to effect change in our Industry’s call centers in the U.S. Canada and Australia. This program guarantees that contractor call-handling teams will book at least 85% of their calls and WOW more customers. We hold your team accountable with a combination of online training, call- monitoring, regular one-on-one phone based coaching, and in-person training--all supported by our vast library of pre-recorded calls that showcase best practices. The purpose of the Power Certification Program is to partner with contractors and certify their CSRs to deliver a world class customer experience.
https://powersellingpros.com/
https://powersellingpros.com/freeresources/
Many of us cringe at the word sales. We know it’s important, we likely aren’t good at it and we fear being too salesy. Well that’s going to end after chatting with Sales Strategist Michelle Weinstein who has landed big contracts with the likes of Costco and pitched herself to ABC’s Shark Tank, but more importantly she’ll share with us today how to have empowered sales conversations to skyrocket our top-line revenue.
- Is there anything we can do BEFORE we get on the phone to pave the way for a great call?
- What do we need to know before we even pick up the phone for a sales call or consultation?
- What is the 80/20 rule and how does that help us in sales?
- Is there an ideal length of time for a sales call?
- Should we do much research before our sales calls?
Michelle Weinstein is a Sales Strategist, Entrepreneur, and Innovator. She has over 20 years of sales experience, selling everything from multi-million dollar homes to Paleo meatballs. Her achievements include raising over $1M dollars for her last company, landing contracts with major retailers such as Costco and The Vitamin Shoppe, and pitching her way onto ABC’s Shark Tank.
She is now the founder of The Pitch Queen, where she helps small business owners and entrepreneurs learn to LOVE selling, make a bigger impact in the world, and skyrocket their top-line revenue.
https://www.thepitchqueen.com/
www.sellwithoutsleaze.com
In your business do you want incremental growth or exponential growth? I would hope you’d say exponential! Brad Sugars, the founder of the global business coaching franchise ActionCOACH ® has written 16 books, and grew Action Coach to be one of the top franchises. In fact, it operates in over 70 countries and has more than 1,000 coaches around the world, coaching 15,000 business every week. We’ll be chatting about his book Pulling Profits Out Of A Hat to show us that we CAN exponentially grow our business.
- It is easier to believe business success is the result of luck or mysterious forces rather than careful, consistent, and disciplined behaviors. What truly sets a company apart (like Amazon, Apple etc)?
- What are the 5 Disciplines of Exponential Growth and how can they help us get more profits from our business?
- Strategy, Business Development (Sales, Marketing, Customer Service have to work in conjunction) Execution, Mission (the meaning of the company) and People
- Learn strategies to get and keep long term sustainability
- Is leadership and management learned or inherent?
- You share that these 5 Disciplines give you the processes needed to best satisfy your 5 constituents: your company, your customers, your team, your stakeholders, and your community. How are ALL these constituents important to your growth.
So many entrepreneurs, including our listeners have membership based programs and thus membership sites, but they aren’t all created equal, so I’m super pumped to be chatting with WP-Tonic Founder, Jonathan Denwood, who’s going to share how to build profitable online courses and membership sites with the flexibility of Wordpress.
- Membership programs and online courses are a fantastic revenue stream for entrepreneurs but the member area can honestly make or break client retention – can you share WHAT makes a great membership site?
- What are the options and why is Wordpress the BEST solution?
- What membership plugins work best with Wordpress?
- What are the biggest headaches that entrepreneurs experience when building them?
- What do people struggle with the most when it comes to their Wordpress site?
Founder of WP-Tonic
WHAT I DO: I help eLearning Entrepreneurs; Business & Health Consultants increase revenue through building profitable online courses using the power and flexibility of WordPress.
WHAT MAKES ME UNIQUE: I run a leading podcast in the WordPress LMS and membership website space and I have over 10 years experience developing and managing WordPress projects with budgets from $5,000 to over $30.000.
WHY IT MATTERS: If you've decided you want to create an online course/membership website so you can scale and add an additional income stream to your existing business, I can help. I support entrepreneurs and organizations to launch LMS websites that are effective, engaging and get the transformation that the students, are looking for.
I help my clients in three main ways:
- Technology strategy sessions: i.e. helping clients with their tech questions to determine what are the best technology solutions for their membership Learning Management System.
- Help them build their course/membership website so they can concentrate on developing great course content and marketing their course online effectively. This really helps them make more money!
- Support and maintain Learning Management Systems (LMS) and membership websites on the WordPress platform which powers 33% of all websites on the internet in 2019.
https://www.wp-tonic.com
So you all should know by know that I love podcasting and love systems, so I am pretty darn pumped to be chatting today with podcast consultant, systems strategist, international speaker and podcaster – and good friend Yann Ilunga. He’ll be sharing key podcast systems hosts and guest need to get more exposure, leads and prospects, so let’s set sail.
Welcome aboard Yann
- I’m going to play devil’s advocate here, can’t we just do the interview and then share it with our audience – do we really need systems to get more exposure and leads?
- Yann shares the 3 key systems to save time, automate and have an impact on results.
- What is the most efficient way to onboard your guests and why is a system key?
- Why is a content distribution infrastructure helpful?
- What system can you create to increase conversions?
Yann Ilunga is a podcast consultant, systems strategist, international speaker and podcaster. He helps consultants and business owners increase exposure, attract more leads and drive prospects into their pipeline by leveraging podcasting and the implementation of automated systems.
Originally from the Italian-speaking part of Switzerland and polygot who speaks 5 language, Yann is the creator of Forbes dubbed ‘Podcast Community to Join’: The Podcast Mastermind.
Having hosted 4 podcasts over the years, Yann teaches podcasting with a brand new format, experiments and special effects on his latest show, The Podcaster Lab.
https://www.yannilunga.com/community
Other resources:
www.trello.com
www.clickup.com
https://storychief.io/
www.daily.co
https://socialbee.io/
www.zapier.com
We know how important Search Engine Optimization but implementing it can be a whole other story. We’ll be chatting with Clapping Dog Media Founder, who his a master at growing organic traffic. We’ll be chatting about how to harness the power of Google and ensure your site is SEO healthy!
- How can we tell if our site is ‘SEO Healthy’?
- Meg shares her 3 step health check.
- I’ve heard of a website and SEO audit, what can they reveal?
- Do we need to do anything different or special for podcast posts?
- What are your favorite SEO Tools and why?
- What changes do you see coming through the pipes in 2019?
- I love that you have on demand courses, can you share a bit of that?
Meg Clarke is the owner and founder of Clapping Dog Media where she is a master at growing organic traffic. By using data, proven techniques, and years of experience, Meg and her team help to turn web visitors into raving fans that stick around. Meg is a passionate cheerleader for businesses. She teaches entrepreneurs how they can harness the power of Google so that they can make a larger impact on the world. When she is not learning the ins and outs of the latest algorithm update, Meg is enjoys playing with her three boys, husband and golden doodle - and company mascot, named Vader.
https://clappingdogmedia.com
https://clappingdogmedia.com/seo-made-simple/
2 great tools shared are www.semrush.com and www.kwfinder.com
Now we’ve spoken to some other business owners in the PPC and Facebook Ad space, but what caught my attention on today’s guest Jacob Baadsgaard is that he grew his company, Disruptive Advertising, to over 120 employees and 18M in revenue since 2012. And if that wasn’t impressive enough Jacob is a regular contributor on sites like Forbes, Entrepreneur, Unbounce and KissMetrics. I’m excited to tap into his experience on growing a team to spur business growth and make more of an impact.
- I love your story of starting your business in a basement to an Inc 500 company. There are many hurdles and plateaus in a business -what was the biggest one for you?
- There are different ways to view contractors and employees – what has your mindset been on employees to grow your business and how has it shifted along the way?
- I like your approach on turning employees into leaders that have an earning potential of 6 figures. Can you speak to that?
- As an entrepreneur we wear so many hats, especially when it comes to sales – how do we go from founder based selling to having a sales team. What are the first steps?
- With social media in the selling mix– does that make it more challenging or easier?
Jacob Baadsgaard founded Disruptive Advertising in 2012 and has grown the company to over 120 employees and 18 million dollars in annual revenue with ZERO debt of outside funding. Disruptive Advertising helps businesses advertise profitably on Google and Facebook by leveraging theirsoftware and team of marketers. They have worked with over 1,000 businesses to date and have found that on average 76% of AdWords and Facebook Ad budgets are wasted. While most business leaders focus on personal financial gain, Jacob reinvests a fair amount of his profits back into his employees and the community; donating 10% of his salary to his church every month, spending upwards of $1k a week on snacks for the office, donating monthly to a charity cause his employees choose, and developing employees with no experience into leadership roles within his company that earn six figure salaries.
Jacob is a regular contributor on sites like Forbes, Entrepreneur, SearchEngineLand, MarketingLand,SearchEngineJournal, Unbounce and KissMetrics.
https://www.disruptiveadvertising.com/
SEO and digital marketing can feel overwhelming, so why not bring on someone that is featured in Wall Street, Entrepreneur and named on the Inc. 5000 list of fastest growing privately-held US companies for the last three years right? So let’s welcome CEO Of Cardinal Digital Marketing Alex Membrillo. Here's what we covered:
- With 93% of all online experiences beginning with a search engine, businesses that ignore search engine optimization do so at their own peril. Can you share what most of us are doing wrong?
- Where to start, and who can help? What is an SEO Strategist vs a specialist?
- What foundational things should we start with to improve our SEO?
- What is link building?
- Why do you say that organic traffic is dead?
- I mean how do you even know HOW you are doing in the marketplace?
- But there are changes in the industry correct that we need to be aware of?
Alex Membrillo is the CEO of Cardinal, a digital marketing agency focused on growing multi location companies. His work as CEO of Cardinal also recently earned him the honor of being selected as a member of the 2018 Top 40 Under 40 list by Georgia State University as well as 2015 and 2016 Top 20 Entrepreneur of metro Atlanta by TiE Atlanta, Atlanta Business Chronicle’s 2016 Small Business Person of the Year and Digital Marketer of the Year by Technology Association of Georgia (TAG).
Cardinal has experienced exponential growth under Membrillo’s leadership, being consecutively named on the Inc. 5000 list of fastest growing privately-held US companies for the last three years. Membrillo’s innovative approach to digital marketing has transformed the industry and delivered remarkable results to clients of all sizes and markets. He has been featured in leading national publications including The Business Journals, Entrepreneur, Search Engine Journal, and The Wall Street Journal. He has also served as an expert speaker for conferences including the American Marketing Association, SouthWired, and Vistage Executive Leaders, where he spoke on his unique approach to Millennial Management to over 400 CEOs.
https://www.cardinaldigitalmarketing.com/
Other shared resources:
Moz.com
SEMrush.com
Upwork.com
Online courses are a huge passive income strategy and business growth tool so we are lucky to have joining us Cindy Nicholson, The Course Whisperer to share her best tips!
- Why are online courses such great business growth tools?
- Where do you start – a course outline then create the content?
- What online course platforms are your favorites?
- What are 5 mistakes entrepreneurs make when creating online courses?
- Can you share a few secrets on how to make online courses engaging?
Cindy Nicholson wants to help you take your online course to the next level. As a former high school teacher and corporate trainer Cindy has spent thousands of hours designing course material. Too often, entrepreneurs get stuck between the inspiring thought leader in their world and translating that vast experience into a profitable online course. Reaching a broader audience and earning passive income eludes them. That’s become the Course Whisperer, Cindy Nicholson’s calling.
Get a FREE Course Outline and other FREE Resources at:
www.thecoursewhisperer.co/smoothsailing
We know the power of podcasting but do you know how to take your podcast from fun and exposure to a converting content marketing strategy? We’ll be chatting with elite podcast producer Kelly Glover of the Talent Squad.
- How is the research you do before you guest on a show crucial?
- How can the pitch and your one sheet affect the quality of shows you get on?
- What are 3 mistakes that guest podcasters often make?
- Why is analyzing results from the podcasts so important?
- What can you do AFTER the recording to boost conversions and exposure?
Kelly Glover is the founder of The Talent Squad, a podcast guest booking agency based in New York and Los Angeles. With 18 years working in media, Kelly went from interviewing celebrities on the red carpets in Hollywood, to working as a talent agent in Sydney, to hosting her own syndicated radio show across 22 commercial stations. She is an award-winning podcast producer and heads a team of talent bookers, agents, and producers in representing, packaging, and booking a diverse roster of guest experts and shows.
www.thetalentsquad.com/smoothsailing
We are talking money and taxes today – don’t groan – this will save you thousands of dollars! My guest Tax Coach Diane Gardner has saved people over $3M in taxes will share signs that you might be outgrowing your accountant and how to stop overpaying your taxes.
- What are signs that you are outgrowing your accountant?
- What is the difference between a tax preparation, tax projection and tax planning?
- What SHOULD your accountant be doing for you?
- What is your account doing that can COST you thousands?
- What is a Tax Coach and how are they different?
Diane Gardner, Your Tax Coach, is a best-selling author and a Quilly Award recipient. She is also a Certified Tax Coach and an Enrolled Agent.
Diane’s expertise lies in the area of tax planning. Her goal is to make sure successful entrepreneurs across the United States are paying the least amount of income tax they can legally pay. As a tax coach, she offers a FREE tax analysis for those interested in finding out if they are overpaying their income taxes. Her goal is to save taxes one business at a time through the use of pro-active tax planning.
Diane is also a believer in the mastermind and coaching concepts. She leads the "Business Breakthrough Mastermind Group" and offers coaching services to other entrepreneurs.
www.TaxCoach4You.com
www.taxcoach4you.com/smooth
Get ready for some powerful tips about online hiring with Remote Hiring Expert and Co-Founder and CEO of FreeeUp.com
- Having in house employees seems so old school and virtual assistants of some kind has grown so much yet we still feel fearful of hiring someone online – can you share the benefits of online hiring to help mitigate those fears?
- What are 3 things you need to do BEFORE you look to freelance sites to set you up for success?
- What are some of the biggest mistakes that people make when hiring online?
- How is Freeeup different?
- Can you share some interviewing tips?
Nathan Hirsch is a serial entrepreneur and expert in remote hiring and eCommerce. He started his first eCommerce business out of his college dorm room and has sold over $30 million online. He is now the co-founder and CEO of FreeeUp.com, a marketplace that connects businesses with pre-vetted freelancers in eCommerce, digital marketing, and much more. He regularly appears on leading podcasts, such as Entrepreneur on Fire, and speaks at live events about online hiring tactics.
https://freeeup.com
Get a $25 credit by mentioning this podcast!
10 Common Mistakes Outsourcing
https://freeeup.com/10-common-mistakes-of-outsourcing/
The 100 Most Popular Jobs To Outsource To Online Workers
https://freeeup.com/wp-content/uploads/2017/07/The-100-Most-Popular-Jobs-to-Outsource-to-Online-Workers.pdf
A Beginners Guide To Hire Online Workers With Freeeup
https://freeeup.com/wp-content/uploads/2017/09/A-Beginners-Guide-to-Hire-Online-Workers-with-FreeeUp.pdf
Today’s SEO’d world ranks impressions over legitimacy and it comes down to a number’s game. In order to get the most out of the media’s increasing reach, you have to be newsworthy. Today we are going to learn how to become a media mogul with serial entrepreneur, coach and host of The Swift Kick Show, Timothy Craggette
- What are some misconceptions when it comes to media attention? What do we THINK we need and what do we REALLY need?
- What outlets work best for starting out?
- What are some tools to help us get featured?
- When it comes to media it seems we want to reach for the stars – why does starting with the smaller outlets make more sense though – how will it help?
- What’s newsjacking and how can that further you in the media sphere?
- What has the term fake news done to the credibility of media?
- What is your take on paid media.
Timothy D. Craggette is a serial entrepreneur, an educator, and coach for small business entrepreneurship and marketing. He has trained business owners globally through his online coaching and his radio show, "The Swift Kick Show", on WERA 96.7 FM. As a member of the NBEA, he has spoken at the University of Maryland, NIH, FDA, and on stages nationally on the topics of business and health. As a member of the entrepreneurship advisory board for The Yleana Leadership Academy, he serves as an advisor and mentor to teenagers in underserved communities. Timothy is also a 6x award-winning product creator and engineer with over $300,000,000 in sales.
http://www.swiftkickshow.com/
www.facebook.com/swiftkickshow
Get ready for some profit building tips as I chat with Carl Gould, leading authority on business who built 3 multimillion dollar businesses by the age of 40! Today he’s going to share tips on how to eliminate your competition.
Welcome aboard Carl
- I think we often underestimate or overestimate the competition. What is a healthier view of one’s competition?
- Is it easy to assess WHO your direct competition is?
- How can you differentiate yourself and get ahead of the competition in your field?
- Can you use your competition to your advantage?
- How can you incorporate the top five complaints about your competition into your business plan?
Carl Gould is a worldwide leading authority on business and entrepreneurship. His company, 7 Stage Advisors helps organizations grow to the next level. He is an entrepreneur who built three multi-million dollar businesses by age 40. 7 Stage Advisors, has mentored the launch of over five thousand businesses. He has advised over 100 of the Inc. 500/5000 Fastest-Growing Companies. Some of the companies he’s helped are companies like Walgreens, Walmart, American Idol , USA Olympic Track, IBM, McGraw-Hill and the US Army.
Gould created the farthest-reaching business mentoring organization in the world, and his methodologies are in practice in 35 countries. He has trained, certified or accredited over 7,000 Business Coaches and Mentors since 2002.
Carl has written multiple books on the subject of business strategy, leadership and sustainable growth. He co-authored "Blueprint for Success" with Stephen R. Covey and Ken Blanchard; and his best-selling book, "The 7 Stages of Small Business Success", lays out the formula for HyperGrowth. In 2016, ‘Biz Dev Done Right" became a #1 Best Seller on Amazon. Each week he co-hosts "Quit and Get Rich" on iHeart ® radio; and shares his insights from working with top companies from around the world. Carl’s dynamic and energetic presentation style has made him one of the most sought after speakers internationally. He combines practical and impactful content with real-world experience...no theory here! He engages his audiences and keeps them on the edge of their seat. Gould’s content is original, profound and battle-tested.
www.Carlgould.com
For anyone out there you know how important video marketing is, so stand by as we chat with Co-Founder of Animoto an award winning online video maker used by millions today, Jason Hsiao So let’s set sail.
Welcome aboard Jason
- What’s your take on the power of video for businesses today.
- What are the challenges of video marketing for the average Entrepreneur -why do we get stuck or ‘don’t do it’?
- Why did you create Animoto and how did it come into fruition?
- How can Animoto help us attract more clients or convert more customers?
- I saw that Animoto is part of the LinkedIn Marketing Partner Program. Exciting! Can you share what that means for your company but also for LinkedIn users?
- What are the favorite features of users?
Jason is the Chief Video Officer & Co-Founder of Animoto (animoto.com), an award-winning online video maker that makes it easy for anyone to create professional-quality video. Used by millions of consumers, businesses, photographers and educators, Animoto is deeply rooted in the belief that making videos should be simple, cost-effective, and accessible to everyone. Prior to Animoto, Jason served as a television producer for MTV Networks. He hails from Dartmouth College and resides in New York City.
https://animoto.com/smooth
https://animoto.com/
I am super thrilled to be speaking to author, speaker, hypnotic success coach Jason Linett who has hypnotized and helped more than 250,000 people. Today he’ll share how we can achieve a peak performance state of mind to accelerate business growth.
- We’ve heard of using hypnosis to quit smoking, lose weight, remove limiting beliefs, but I’ve never thought of it to help me in my business growth – why do you think that is.
- What do you say to those skeptical about hypnosis.
- Do you have to be in the room with a client?
- What do you consider a peak performance state of mind and how can that support business growth?
- You teach business owners to shift their mindset to eradicate scarcity thinking – for our listeners can you share something that can switch their mindset even a little?
- How can someone tell if they are not in peak performance and thus might need help creating it?
Can a hypnotist really help you grow your business? Jason Linett has hypnotized more than 250,000 people. He used the principles of rapport and modeling to track what top business performers and professional athletes do differently to build his own million-dollar brand.
As a master of the micro-niche, he speaks to groups around the world and offers hypnotic-success-coaching to share how people in business can put his WORK SMART principles and strategies to use.
Rather than just ‘hypnotize’ you to become more successful, he will help you de-hypnotize the misconceptions, fears, doubts, and ineffective strategies that are holding you back.
Jason’s process isn’t magic, the results can be magical.
https://jasonlinett.com/
www.worksmartbusiness.com
https://www.instagram.com/jasonlinett/
https://www.facebook.com/jasonlinett
https://twitter.com/jasonlinett
We are chatting about some untapped potential that is LinkedIn Advertising with LinkedIn Ads Expert AJ Wilcox.
Last time we spoke you shared the different ways we, as entrepreneurs, can advertise using LinkedIn. Why is it such untapped potential?
- What changes have taken place over the past year?
- Video Ads are new – can you share what they are like, what is the cost?
- Lead Gen Form Ads – similar to Lead Ads in Facebook are also new!
- What are the benefits of LinkedIn Ads over Facebook?
- What is the new 4th Ad format Dynamic Ads and why it may feel like the creepiest one? It works great for getting company page likes.
- They also have carousel ads!
- Where should we start and what do we need to get started?
- What is the best type of campaign to start with in LinkedIn?
AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific agency, in 2014. These LinkedIn official partners manage among the world’s most sophisticated accounts worldwide. He's a ginger & triathlete. He & his wife live in Utah, USA with their 4 kids, and his company car is a gokart.
https://b2linked.com/checklist
https://b2linked.com
Le'ts learn to get creative with video with ex Google Product Manager, video tool creator and Co Founder of Kapwing Julia Enthoven.
- Video is clearly where it’s at when it comes to online and social media marketing, but as an entrepreneur it’s not always a strength. What are the biggest challenges we face?
- What are some of the biggest mistakes people make when it comes to using video?
- Besides shooting a video and uploading, how can we be more creative to attract attention?
- What are your top 3 tools and how can they help us market our business to attract more customers?
- What is your favorite tool that you can NOT live without?
- What is coming up that you are working on?
Julia is the co-founder and CEO of Kapwing, an online video editor for creative professionals. Julia left her job as a Google Product Manager to start Kapwing last July with Eric Lu, another X-Googler. Before Google, she graduated from Stanford in Mathematical Computer Science and loves running, playing volleyball, and exploring San Francisco!"
www.Kapwing.com
Get ready for some high energy as I chat with Media Maverick TeeJ Mercer as she shares how we can Pimp our PR.
- Getting MSN, CBS on our website is one thing but being put on national TV with that kind of coverage seems unattainable for most entrepreneurs. Why does it feel so out of reach?
- TeeJ bust myths about tv media attention!
- What do you need to even be considered for TV media – what groundwork or assets do you need?
- If there is one thing we can do RIGHT NOW to get media attention?
- What can this type of media do for your business (besides make you look like a celebrity)?
- What are the first steps one needs to take to get started to achieve this kind of media attention?
- Dream national but act local – what does that strategy mean?
- Is there a right or wrong way to pitch?
Tee J’s street cred:
As one of Hollywood’s most highly sought after TV editors, for two decades I influenced the lives of millions through storytelling. I spent time with ABC, NBC, MTV, OWN, WeTV, The Style Network, HGTV, The History Channel, Bravo and the Walt Disney Company – beginning with the entertainment magazine hit Extra, and including the long-running The Tonight Show with Jay Leno.
Recently, I worked with comedic giants Kevin Hart and Tiffany Haddish on their upcoming film Night School, as the Behind-The-Scenes Producer and recently wrapped on location in Atlanta working with the legendary icon Samuel L. Jackson and Jessie T. Usher on the next Shaft movie.
Despite no prior aspirations to be a writer, in 2012 I felt divinely inspired to write my first book. And I did it in a week! 40 Days Till 40RTY: Life Lessons from the Ramblings of my UNFILTERED Thoughts has received several honors including three Beverly Hills Book Awards, is an Amazon Bestseller, and was downloaded almost 10,000 times in two days, on six continents.
Because of my third book, The 6-Figure Battered Wife: My Path to Resilience, I was the featured speaker for the season premiere of "The Round" on BET's sister network, Centric TV, now called BETHer.
My Media Mavericks and I have been featured on networks like ABC, CBS, NBC, FOX, CW and on shows like The Steve Harvey Show, The Doctors, and Dr. Oz. My Mavericks have also displayed their authority in The Huffington Post, Psychology Today, Inventors Digest, The Breakfast Club, and too many radio shows and podcasts to count.
http://iamanoisemaker.com/
So you know I love tools and online apps so I’m super psyched to chat today with Oliver Wellington, start up junkie, and co-founder of the most popular audio to video creator on the market Headliner
- What spawned the start of headliner?
- Why are videos so key in social media?
- How do the audiograms help your podcast show exposure?
- What are the benefits of captions on the videos?
- Share the features Headliner has and how we can use it.
- I see you have a few new features – adding gifs, turning blogs into video... and headliner marketplace
Oliver loves building startups from the ground up. He was co-founder at nRelate, a content recommendation engine used by over 100,000 publishers and bloggers. That company exited to IAC in 2012, and he continued to build it until 2015. He co-founded SpareMin in 2015, which was an app to help podcasters and guests connect for interviews, after moderate success, the company rebranded as Headliner, which is now the most popular audio to video creator on the market, with over 1000 videos being exported every day, across every continent. The Headliner team continues to grow the product and is currently expanding into video creation for publishers and marketers. Before all this startup stuff he was in a rock band, but that's a whole other story...For the education stuff, undergrad NYU for Psychology and Creative Writing, MBA from Babson College.
https://www.headliner.app/
I am super thrilled to be speaking to author, speaker, and Facebook Ad Expert Mojca Zove. She’ll share some tips on how to create profitable Facebook Campaigns.
- You call it the science of FB Ads – how so?
- So many dabble in Facebook Ads on their own and try to figure it out – what are the 3 biggest mistakes they make in trying to do so?
- What should our goals be while creating FB Ad campaigns?
- Is it better to be general or specific in your targeting?
- How do we test and how does it optimize your campaigns?
- Most FB Ad experts are focused on the Cost Per Click – how come and why does it count (besides your budget)?
- What is a trend right now you are seeing in Facebook Ads right now?
Mojca Zove is the owner of Super Spicy Media and a Facebook Ads Expert that helps +7-figure companies generate leads and increase profits with Facebook Ads. She's the author of The Facebook Ads Manual, and an international speaker. She recently successfully launched her first video course The Science of Facebook Ads.
Super Spicy Media is a boutique Facebook Advertising Agency founded in 2014. It’s owned by Mojca Zove (previously Mojca Mars).
Mojca established Super Spicy Media after losing her job at an advertising agency. She started small, but soon doubled her income after one year in business. She doubled that again in six months.
She now works with multimillion-dollar businesses from all over the globe. In her work she focuses on implementing previously tested and already successful strategies for generating the best results.
Mojca is a Facebook Ads expert, author of the Facebook Ads Manual, and international speaker. Her work focuses on helping businesses generate more leads and increase profits with a professionally-made Facebook Advertising Strategy, so they can devote their time to other aspects of their business.
www.SuperSpicyMedia.com
http://www.thescienceoffacebookads.com/
coupon code letssetsail
I am super pumped about chatting today with good friend, best selling author, speaker, web wizard and secret weapon to many, Adam Hommey. He’ll be sharing why Groundhog day is an event NOT a business strategy. Peaked your interest? Then let’s set sail!
- I love how the book is about The Secret to Finally Solving Those Pesky Issues, Burrowed Deep, and Unleashing Your Ultimate Business Success! Why groundhogs?
- Now I know the book unearths 6 areas. Can you share the power of the S.P.R.I.N.G. Formula, which as you say - gets you out of the winter cold and brings warmth and sunshine into your business!
- Science of the Mindset – Are you afraid to move forward? How does this hold you back?
- Prospect Attraction –Are you repelling customers away and not even know it?
- Ripple affects from team members -Plus Adam shares killer tips on having effective meetings.
- Identify and intake new customers – Adam shares the difference between a sale and a customer ( and get them to attract your next customer!)
- Name your terms with powerful language – The language you use in your marketing and sales can affect....how you can shift your language, to make more sales and connections.
- Greater efficiency & service through minimalism – Ask yourself do we ‘have’ to do it?
www.businesscreatorradioshow.com
http://www.thegroundhogbook.com/
I am super thrilled to be speaking to author, speaker, book coach Dan Janal who is going to share the essential steps to start writing your first book.
- Why should entrepreneurs write books?
- What is one thing you must be clear on before you write the first word of your next Best-Seller?
- What are the essential steps to writing a book? Some of this will surprise you!
- How do we interject stories, when stories don’t come easily to mind?
- What is a book coach and developmental editor how can they help?
- Plus he shares a killer story involving JK Rowling 😊
Dan Janal has written more than a dozen books to help businesses build their brands, including his newest book, "Write Your Book in a Flash". He works with thought leaders and business owners as book coach, developmental editor and ghost writer.
As an award-winning daily newspaper reporter and business newspaper editor, he interviewed President Gerald R. Ford and First Lady Barbara Bush. He was on the PR team that launched AOL.
As a publicity and marketing expert, he has helped more than 10,000 authors and experts build their platforms with his highly regarded PR LEADS and Guaranteed Press Release services
WriteYourBookInAFlash.com
Get a free chapter to overcome all your limiting beliefs and start writing your book!
- Why do we hate looking at expenses and how does this affect us?
- What is our biggest mistake?
- What should our expenses be in relation to our revenue?
- Most of us focus on monthly bills – is this bad?
- Tell us about that B word we hate -budget.
- What can we do today to be proactive?
- Tell me about Financial risk, what does that mean?
Meredith Crawford is the founder of Solerno Media. She’s an exceptional Business, Marketing and Storyteller Expert who helps small business owners get out of the vicious cycle of feast or famine.
Meredith served for years as CEO of the multimillion dollar company MindShare Design, where she managed a marketing campaign that added 18% to the company’s revenue stream.
After years of running high budget teams, she experienced a colossal burnout which required medical leave. Before long Meredith bounced back, stronger than ever, and found that she had an unshakeable desire to help product-based small business owners. She has harnessed the key techniques leveraged by competitive industries to help small businesses market their services and products better, and scale faster.
Meredith started her agency after realizing that business leaders and entrepreneurs needed to do things differently in the future to win and maintain customer loyalty. Meredith is dedicated to teaching step-by-step, everything essential to savvy marketing and skyrocketing your side hustle, to streamline cash flow, build a sustainable, profitable, stress-free business.
27 Proven Ways To Manage Your Expenses www.MeredithCrawford.biz/freebie
https://solernomedia.com/
linkedin/meredithcrawford1
I am speaking to sales funnel and conversion optimization expert and Founder of Funnelytics Mikael Dia. He’ll share with us how to maximize our ROI using sales funnels. Here are some questions I asked Mikael.
- How do you know your business is ready to use the strategy of automated sales funnels?
- How do automated funnels help grow a business?
- What types of funnels do entrepreneurs typically use the most?
- How does funnelytics help master our funnels?
- Why do users love it so much?
Mikael Dia is the founder of Funnelytics, Chief Architect at White Coat Digital Inc. and partner of IIFYM. His specialties include Sales Funnels Design, Conversion Optimization, Copywriting, and Customer Value Optimization. It took him over 9 years of experimenting with many businesses to get this simple process perfected.
He has built and sold a Mandarin Language School, started a software business that has raised over $1,000,000 in funding, launched a Digital Marketing agency that makes over $100,000 per month, and helped scale businesses to multiple millions.
https://funnelytics.io/
http://thediaproject.com/
I am super thrilled to be speaking Esther Kiss the co-founder of Strategic Influence and founder of Born To Influence, a one-of-a-kind publicity & marketing agency, where she helps experts and personal brands get exposure for an extended period of time by placing them on the right media outlets.
- How do you become an influencer?
- What should your goals be?
- How does media coverage help your business?
- How to get started so you can get media attention?
- Some of the mistakes people make when trying to get into the media?
- Press release is not the answer to media coverage – why?
Esther Kiss is the co-founder of Strategic Influence and founder of Born To Influence, a one-of-a-kind publicity & marketing agency, where she helps experts and personal brands get exposure for an extended period of time by placing them on the right media outlets.
These include interviews on podcasts, online radio shows, YouTube shows, webinars and presentations for telesummits and private, paid mastermind groups, as well as traditional media: TV, radio, newspapers, magazines, and more.
She works with luminaries and industry transformers such as Ryan Levesque (author of the #1 national bestselling book Ask), Ben Simkin (a.k.a. the 900 Million Dollar Man), and more. Esther's work helped her clients bring in millions of dollars in additional sales.
Esther is also the producer and host of the popular podcast Born To Influence: The Marketing Show where she interviews highly successful entrepreneurs and NY Times bestselling authors about their marketing and PR strategies. She interviewed guests such as Gary Vaynerchuk, Perry Marshall, Joe Pulizzi, Jay Baer and more.
To help her clients get more leads and sales for their product, service or book launch, she introduces them to A-players such as the guests of Born To Influence for cross-promotions and long term collaboration.
Through their coaching program Strategic Influence, in collaboration with her business partner, John Dennis, she teaches a unique, methodical process for developing influential personal brands designed for exponential, long term growth.
Esther was featured in the documentary Inspired By 11, and she's regularly interviewed in the media.
Esther speaks fluent Hungarian and a little bit of Dutch. She lived in six European countries before moving to Los Angeles, CA in 2007. Today, Esther lives in the Palm Springs area with her three cats: Mr. RoofTop, Silkie and Scruffy.
www.borntoinfluence.com/checklist
www.borntoinfluence.com
I am super thrilled to be speaking Robin Waite, business coach, author, speaker who is going to share how you can be more profitable in your business.
- The 3 things you’re not doing to be more successful
- You help businesses be 50% more profitable – in what ways are we leaving money on the table?
- What are common pricing mistakes that will make our business fail?
- Tell us about your book Take Your Shot - How can I make more money, attract more clients, and grow my business?"
Robin Waite, business coach, author and speaker, works with clients to set goals and achieve success through his coaching program, born out of a deep passion for personal and business development. Robin puts his experience to work for his clients. From 18 years old until 22, Robin worked as a systems analyst for a medical device company. Putting systems into play, Robin increased efficiency and decreased cost, helping to make the company 50% more profitable. For the next decade, Robin ran a successful design and advertising company, serving over 250 clients. He delivered workshops and masterclasses to over 1,000 business owners on subjects including marketing, product architecture, pricing, websites and more.
Now Robin coaches B2B business leaders and entrepreneurs, offering insights from systems to pricing structure to personal development. With fearless goal setting and accountability, Robin’s program is turning dreams into reality for clients around the world.
www.robinwaite.com
I loved chatting with funnel expert Michelle Evans who is crushing it creating client-generating, income-producing, stress-reducing marketing funnels. She shares her wisdom and here is what we cover: * How do people get started with Funnels? * Michelle explains why your goals are crucial. * How do you figure out what the right funnel is for you. * Where do you START? * What is your secret to getting huge open rates in your emails? * How do you get into the minds of your audience? * Can funnels work without paid advertising? * What is the relationship between the two? * Why do you need funnels? * Michelle shares what retargeting is and how it helps with the success of your funnels.
Want to take control of your online marketing? Then join me as I chat Lindsey Anderson of trafficandleads – where your solution to slow growth is just one click away – plus she’s my co-host on Marketing and Merlot and friend and now Best Selling Author of The CLICK Technique – which we’ll be chatting about today.
- So many entrepreneurs feel overwhelmed with online marketing – how does the Click Technique help?
- Tell us about the book and then step us through the Click Technique – what are all the steps?
- How do you peak curiosity for new leads?
- What happens after they land on your site – what are a few things you MUST do?
- Talk about the Irresistible offer.
- How does Facebook Advertising come into the equation?
- Why is mindset important in this process?
https://www.theclicktechniquebook.com/sign-up
www.trafficandleads.com
I am super thrilled to be speaking to my favorite marketing expert, author, speaker and sought after dream business coach Jim Palmer. He’ll be sharing his thoughts on investments so you can get closer to your 6 figure dream business.
- So many people have a fear of investing in their business – what holds us back from taking this investment?
- What is microwave mentality and why does it hold your business back?
- What are the best ways to invest in your business to get further ahead and closer to your goals?
- When do you know you are ready to take this leap?
- How can mastermind programs help you meet your goals faster?
- How does inaction harm your business more than taking the wrong action?
- What are qualities of high achievers?
Jim Palmer is a marketing and business building expert and host of Dream Biz Coach TV and Dream Business Radio. He is known internationally as ' The Dream Business Coach' as well as 'The Newsletter Guru'- the go-to resource for maximizing the profitability of customer relationships.
Jim is the founder and President of Custom Newsletters, Inc., parent company of No Hassle Newsletters, No Hassle Social Media, The Dream Business Mastermind and Coaching Program, the Dream Business Academy, The Newsletter Guru’s Concierge Print and Mail on Demand, and Success Advantage Publishing.
He is the creator of the Magnetic Attraction and Retention Training Program (MARS), Double My Retention, How To Sell From The Stage Like A Pro, Dream Business Radio, and Dream Biz TV.
Jim is the internationally-acclaimed author of:
- The Magic of Newsletter Marketing: The Secret to More Profits and Customers For Life
- Stick Like Glue: How To Create A Everlasting Bond With Your Customers So They Spend More, Stay Longer, And Refer More
- It’s Okay To Be Scared, But Never Give Up: A Book Of Hope And Inspiration For Life and Business
- The Fastest Way To Higher Profits! 19 Immediate Profit Enhancing Strategies You Can Use Today
- Stop Waiting For It To Get Easier: Create Your DREAM Business NOW!
- DECIDE - The Ultimate Success Trigger
- Just Say Yes: Create a Dream Business and Live Your Dream Lifestyle
Jim was also privileged to be a featured expert in The Ultimate Success Secret, Dream, Inc., ROI Marketing Secrets Revealed, The Barefoot Executive, and Boomers in Business.
Jim Palmer speaks and gives interviews on such topics as newsletter marketing, client retention, how to build a profitable business and how to achieve success.
Jim is a cancer survivor, has been married for thirty-three years, has four grown children and an awesome grandson. He lives in Chester County, Pennsylvania with his wife, Stephanie, their cat Serendipity, and Toby the marketing dog. Jim and Stephanie love to kayak, travel, and spend time with their family.
Connect with Jim on Facebook, Twitter, Google+, LinkedIn ®, Pinterest, and tune into his Web TV show and weekly podcast.
www.getjimpalmer.com
www.dreambusinessacademy.com
We are chatting with Entrepreneur, speaker and writer Pia Silva who is a partner and brand strategist at Worst of all Design where they build "Badass Brands without the BS". Pia is going to give us tips on creating a badass brand.
- So what are badass brands?
- What does "branding" mean for solopreneurs and small businesses selling their services?
- Some people think ‘logo’s are the only element of branding – what would you say to those that have this view.
- How does your ‘brand’ affect what audience you attract?
- How does someone build a brand that stands out from the competition?
- How does ‘brand’ affect your profitability?
Entrepreneur, speaker and writer Pia Silva is a partner and brand strategist at Worstofall Design where they build "Badass Brands without the BS" for 1-3 person service businesses in 1-3 day intensives. She is a Forbes contributor and has spoken at a host of entrepreneurial organizations including Goldman Sach's 10,000 small businesses, The Chamber of Commerce, Squarespace, and We Work. Her company was named top "10 Design Firms Lead By Young People That Are Changing the Way We Look at the World" by Complex.
Brand Shrink Questionnaire
www.Baddassyourbrand.com/smooth
Email: pia@worstofalldesign.com Phone: 917-882-6437
Skype: worstofalldesign
https://twitter.com/PiaLovesYourBiz
https://www.instagram.com/pialovesyourbiz
https://www.facebook.com/pialovesyourbiz
https://www.facebook.com/pia.wasterval
Today we are chatting with Lean Production expert Jason Burt who shares how to use the lean manufacturing strategy developed by Toyota to drive growth and profitability.
- What is lean consulting and what would that mean to a business owner?
- Who do we get out of the ‘doing’ mode and make improvements in our business?
- How can the lead strategy help a business owner?
- How do you use the scientific method and test to make improvements?
- How can we manage our workload to create growth and profitability and remove some stress?
- How does the lean strategy help launch new products or services? Jason shares how to test the market to create more successful launches.
Jason Burt works with business leaders to take a holistic view of their company and use the lean manufacturing strategy developed by Toyota to drive growth, profitability, quality, and any key performance indicators (KPIs) that a company needs to succeed. Jason had the amazing opportunity to receive coaching and mentorship from Toyota on lean principles for over 19 years, and has continued to learn as a business owner. His career has progressed through many functional areas; operations management, supply management, distribution, logistics, dealerships, engineering, and quality in both commercial and healthcare markets while working for large organizations. In each of these areas, he was able to show high-level results to the business through a balanced strategic focus with a "hands on" day-to-day approach. Since venturing into the entrepreneurial world, Jason has had the opportunity to work with many fascinating companies and to help them achieve new potential in terms of business strategy and culture development. Jason’s consultant business Evolve Holdings is focused on Investing In Potential. They believe potential is found in leaders, businesses, products, cultures, industries, and places we haven’t even been looking yet.
Free Guide – Should I start a lean journey:
www.ehiipconsulting.com/sbg
Today we are chatting with PR expert Alistair Clay who is on a mission to democratize PR, to help them reach new audiences and achieve massive success by being in control of their market positioning & their reputation.
- PR feels like a mystery zone, where you are typically at the mercy of an expensive PR firm and we as business owners have no idea how to handle it. Why is that?
- Is there a myth that you need to be a huge company in order to benefit from PR?
- You believe all businesses have newsworthy stories within them, you just need to know where to look and what to look for!
- What 9 questions can we ask to find those stories in our business and to use them to get media coverage. How do we know if we are newsworthy?
- Passion and newsworthiness are not the same thing. Alistair explains.
- Now you have your own PR Agency but with www.class-pr.com you teach people to be their own PR and do it themselves – why?
Alistair is director of one the UK’s top 30 healthcare PR agencies Arc Seven Communications and founder of Class:PR – the #1 online PR training school for small businesses.
Alistair has worked in the media for 20 years and started his career a journalist on The Daily Mirror – one of the UK’s largest daily newspapers – where he covered business, politics and hard news.
As the founder of Class:PR he has helped hundreds of business owners and entrepreneurs learn how to get massive media coverage themselves with his proven FAMOUS Formula.
His motto is: "Everyone has a story – you just need to know how to tell it".
www.class-pr.com For Your Free Press Release Template
Today we are chatting with Strategic Business Advisor | Public Speaker | Executive | CPA Brent McClure who helps businesses surpass their financial goals through leadership coupled with strategic planning and execution. Today he’s going to share how outsourcing your accounting and financial services can improve your bottom line.
- When you say ignoring your "back office" can ruin your business, what does that mean and how does it affect our bottom line?
- You of course promote outsourcing accounting and financial services for your small business, how is it beneficial to us?
- Why do we avoid our finances?
- How often should we look at our finances?
- You offer CFO services for businesses – I’ve never heard of that – typically you hear big companies have a CFO, but that’s about it – how does having access to a CFO help your business?
Brent McClure is not your typical CPA. He is a visionary, a change agent, and paradigm breaker for the accounting profession as well as businesses across multiple verticals. Brent, in essence, grew up in his family grocery store and took a love of business from an early age and turned it into his future.A results-oriented Senior Executive and Consultant with more than 20 years of success, Brent crosses many business verticals: financial services, construction, SaaS, retail, distribution, manufacturing, oil & gas, and technology industries.
Brent leverages his extensive experience to help businesses improve profitability, increase their capacity, develop sustainability and ensure necessary compliance all while achieving a greater return on investment. In his experience, Brent has learned that hiring a CFO isn’t something many small or medium sized businesses can afford, yet many times desperately need. With this knowledge, he started promoting his CFO services as more of an outsourced, a la carte, offering via McClure Consulting & Advisory, LLC.
Now Brent helps businesses surpass their financial goals through leadership coupled with strategic planning and execution. He wants to ensure business leaders and owners no longer ignore the need for robust financial support or the "back office", finances to their own detriment.
www.BrentMcClure.com/sbg where you can access:
10 simple steps for a clean set of books
10 ways to improve your cashflow
Case study how Brent helped a client with his CFO expertise
Today we are chatting with internationally acclaimed keynote speaker Kelly Roach, who has worked with some of the world’s largest organizations revealing her simple systems and strategies for explosive business growth. She is the sales queen! So Let’s set sail so she can share her launch secrets! Here is what we chat about....
* When we say launch – what would we be launching and explain what it means
* What is the typical launch – many know about the sideways sales letter approach – why is this not necessarily the go to approach
* Your strategy is based off of simplicity and speed – I love this – can you elaborate?
* How can you have a successful launch organically through these pop up Facebook Groups?
* Why do they work so well?
Links to Resources Mentioned
http://kellyroachcoaching.com/
Unstoppable Success Radio
Kelly’s Facebook Live about her launch pop up group
Today we are chatting with digital marketing entrepreneur, speaker, and neuromarketer Chris Dayley who gets excited about helping businesses learn what their users want on their website, using psychology based testing and analytics.
- What is a neuromarketer?
- What are the biggest problems most businesses have with their websites?
- You say you focus on user psychology - how does psychology tie in with marketing?
- Why do businesses struggle to get people to convert?
- What testing should we do to get higher conversions?
- What are some things that influence website audience behavior?
- What are some things people should think about with their mobile sites?
Chris is a digital marketing entrepreneur, speaker, and neuromarketer who gets excited about helping businesses learn what their users want on their website, using psychology based testing and analytics.
He started his Conversion Optimization agency Dayley Conversion in 2014, which he later merged with Disruptive Advertising, where he currently works as VP of site testing and optimization.
Links to Resources Mentioned
https://www.disruptiveadvertising.com/
Starter Guide for AB Testing Your Website www.disruptiveadvertising.com/guide
Today I was chatting with network marketing expert Mariko Briley who teaches online lead generation with a focus on attraction marketing, so that entrepreneurs can attract ideal clients faster. She’s going to share with us how you can simplify your lead generation process. So Let’s set sail
Welcome aboard Mariko
- How is your business like a puzzle?
- Why is it so crucial to create systems in your business, how does it affect your growth?
- What pieces can be automated?
- So what is Yoobly and how does it work?
Mariko grew up surrounded by the great outdoors of Alaska. She went from flying tourists around Mt. Mckinley to running a million dollar online business. She loves being an entrepreneur and the freedom that comes along with working online.
Mariko's focus is helping business owners obtain a higher level of success and is passionate about inspiring emerging entrepreneurs to achieve their goals.
She is currently working on her new book with her husband about the four steps to attract your ideal clients.
Links to Resources Mentioned
https://www.yoobly.com/
https://www.facebook.com/yooblymarikobriley/
Today we are chatting with speaker and coach Cardiff D. Hall Author of Tide Turners The practical guide to help you feel in control, experience more joy, and sustain achievement in life. He helps business owners master productivity, so they can elevate their business and today he’s going to share how we can become tide turners ourselves and achieve our goals faster!
Here is what we covered on our cruise:
- Your book Tide Turner’s – of course I love the boating/water theme... but it shows how to plan a course to your own Victory Island of achievements – what is the Victory Island of achievements?
- You express the importance of writing down goals vs having it in your head – why?
- How do you track goals and measure effectively to increase success and become a tide turner?
- What is the biggest mistake folks make?
- What is one thing someone can do, to achieve their goal?
- What is something entrepreneurs may not realize about goal attainment?
Cardiff D. Hall has 25 years of experience in marketing and sales as a Sales Executive, he has a desire to live life with a purpose, impacting adults live an inspired life filled with achievement.He is the founder of Inspiration Insights and helps business owners master productivity, so they can elevate their business.His first book entitled: Tide Turners, earned a # 1 new release on Amazon in January 2017 and is currently working on the audio version.Cardiff is an individual who radiates positivity and helps entrepreneurs look within to move upward.
Today we are chatting with Gavin Zuchlinski, the founder of Acuity Scheduling, the slickest way for businesses to automate and manage their appointments online. He’ll explain why not having an effective back office scheduling system is costing you more than you probably realize.
Here is what we covered:
•Why do entrepreneurs struggle with their calendar so much?
•How can a scheduling tool make us more productive?
•You say Acuity Scheduling isn’t just a scheduling tool—it’s a full-blown, beautiful, incredibly user-friendly system for running your business end-to-end – how is it different
•Why did you create these different features?
•How can Acuity make you look like a successful superstar?
45 day Trial go to https://www.acuityscheduling.com/smooth
Today we are chatting with the Tabitha Carro, creator of Smartphone Marketing School and rock star entrepreneur teaching marketers smartphone design techniques to build their biz online and she will share how to curate beautiful Instagram posts.
So Let’s set sail
Welcome aboard name –
- I love the concept of building your biz and doing your online marketing right from your phone (and potentially couch)... I see you have 10K followers on IG -what is it that you love so much about Instagram
- How can business owners grow their following on Instagram?
- What are your favorite IG apps and tools?
- What are stories and how can you use them?
- What are the best apps to have for creating visually appealing stories for Facebook and Instagram?
For 13 years, Tabitha Carro was an elementary school teacher who ran her own curriculum design business on the side. But after discovering her passion was helping fellow business owners, she left the classroom and turned her side hustle into a full-time business. In May of 2016, Tabitha created the Smartphone Marketing School (a blog and membership site) to share her smartphone design techniques with fellow online marketers. Through her course content, members are learning how to create professional videos, product photos, and social media designs without the need for camera equipment, desktop software, or outsourcing design work. Tabitha can either be found in South Carolina with her husband and Yorkie-Poo or on the road in their RV travel van.
https://tabithacarro.com/
https://tabithacarro.com/home-page/
https://tabithacarro.com/couchhustlers/
https://www.instagram.com/smartphonemarketingschool/
Today we are chatting with financial expert Todd Tresidder, who raised his net worth from less than zero at age 23 to self-made millionaire 12 years later by "walking the talk" using the same personal finance and investment strategies taught on FinancialMentor.com. Todd will be sharing his ‘scientific’ approach to 7 steps to 7 figures.
Here is what I asked Todd:
- You say anyone can achieve financial freedom using a scientific wealth building process – that it’s scientific – how?
- Why do so many fail at creating their wealth?
- What are the most important financial questions you should ask yourself?
- You have created this financial freedom puzzle into a step-by-step, paint by numbers process anyone can follow – can you summarize what that looks like?
Todd Tresidder’s background includes getting a B.A. in Economics from the University of California at Davis. Todd is a member of the Economics Honors Society and Deans List and has been a serial entrepreneur since childhood building many businesses and retiring at age 35 from his position as a Hedge Fund Investment Manager responsible for a 20+ million dollar portfolio.
Todd raised his net worth from less than zero at age 23 to self-made millionaire 12 years later by "walking the talk" using the same personal finance and investment strategies taught on this website. Todd reached financial independence at the age of 35 through investing – not marketing – unlike many other financial gurus who made their money through marketing courses and books.
Links to Resources Mentioned
Seven Steps To Seven Figures
https://financialmentor.com/
How Much Money Do I Need To Retire
Step 3 Course
Today we are chatting with Rob Greenlee who is VP/Head of Partnerships at VoxNest.com and Spreaker.com. 2017 Inductee into the Academy of Podcasters Hall of Fame, and former Content and Business Manager, Podcasts/TV at Microsofts Xbox Live and Zune. He currently hosts the SpreakerLiveShow.com podcast – His rap sheet is long my friend so CLEARLY he knows his stuff when it comes to podcasting. Today I want to focus on analytics and podcast success tips.
- Podcasting is wildly successful and popular – for someone starting out now – what types of goals should you have going into it?
- I know that Voxnest helps you track your analytics, along with Spreaker - what analytics should we be looking at?
- How do you measure the success of your show?
- What expectations should we set as podcasters?
- Where should we publish our podcasts – which are the top directories?
- What is the magic or strategies that will help a show be successful vs flopping and getting no traction.
Today we are chatting with one of the top 100 productivity experts to follow on Twitter, Nancy Gaines who will share her best productivity tips so you can be more profitable in less time!
Here are the questions we covered!
- How is NOT being super productive and dialing that in, costing us money?
- What are some ways, we as entrepreneurs ‘max’ out our revenue capacity?
- What is holding us back from earning more money in less time?
- What is your favorite strategy to scale our business?
- Many entrepreneurs are growing a team but are still doing WAY too much in their biz -how can we battle that?
Nancy Gaines is CEO/Founder of Gain Advantages Inc. and has been advising small businesses and Fortune 100 companies how to increase revenues through proven systems for almost two decades. She is a best-selling author and international keynote speaker. Nancy has been named in the Top 100 Productivity Experts to follow on Twitter and has a global podcast downloaded in over 75 countries. Her passion is compressing the time it takes for entrepreneurs to get profitable because ‘slow and inefficient’ drives her nuts!
http://www.nancygaines.com/
http://www.nancygaines.com/pass
Today we are chatting with You Tube Ad Expert Jake Larsen with Video Power Marketing a video advertising agency responsible for YouTube ad campaigns that have generated millions of dollars in trackable sales directly related to their video ads. He has a proven track record of getting his clients a 2x, 3x and even 5x return on their ad spend.
Here are some questions we cover:
•Facebook/Instagram ads are the norm – and we all SEE ads on You Tube but it doesn’t seem widely talked about for internet marketers – how come?
•We all know the power of video right now – how does video advertising add another layer?
•Is it for beginners, anyone, someone that has 5000 subscribers?
•Explain what video advertising is and how it works – are there different types of video ad campaigns?
•What should our goals be?
•What ROI should we expect? – how do you measure success?
Jake Larsen is the founder of Video Power Marketing, a video advertising agency that helps people grow their influence and business with YouTube advertising. After Google asked him to be a YouTube Marketing Ambassador, Jake quit his job a month before his first child was born (His wife was a little nervous) to start the agency. They’ve been responsible for YouTube ad campaigns that have generated millions of dollars in trackable sales directly related to their video ads. He has a proven track record of getting his clients a 2x, 3x and even 5x return on their ad spend. (His wife isn’t nervous anymore)
Website Link: http://videopower.com
Today we are chatting with sales expert, Sales Trainer & Podcast Host Donald Kelly of Sales Evangelist recognized by Entrepreneur Magazine, Huffington Post, Yahoo Finance, South Florida Business Journal and UpStart. We are going to help you boost your sales!
Here are some questions I ask...
- As entrepreneurs or solopreneurs that don’t necessarily have sales teams – what are the biggest things we are doing wrong – or not doing?
- What are key areas for successful sales -attract a lead – how to get them to say yes? What strategies need to occur?
- What is the stages of a sales cycle?
- What goals should we have and what are some tips to achieve them?
- Why do many of us suck so bad at closing sales Donald? Is there some mindset issues in there? How can we get over that?
www.salesevangelist.com/sailing
Sales Evangelizers Facebook Group https://www.facebook.com/groups/448729615281826/
Today we are chatting with Nicole Holland who is recognized internationally as the authority on "Podcast Guesting", and named in the Huffington Post as one of "50 Must-Follow Women Entrepreneurs in 2017 – so naturally we are going to dive into how to get ‘guest ready’.
Here is what we cover!
•"Podcast Guesting" is getting a lot of buzz these days. Why do you think that is?
•Why is podcast guesting the most effective way to grow your brand & business in your opinion?
•When is the right time to start appearing on podcasts – how do you know if you are ready?
•Do I need to have something to sell before I go on a podcast?
•Share your top tips on how to be a great guest?
•How can we best leverage the interview to showcase our expertise and get more leads?
Recognized internationally as the authority on "Podcast Guesting", Nicole Holland is also known as a Catalyst who generates creative, out-of-the-box solutions for her clients, colleagues, and friends. Named in the Huffington Post as one of "50 Must-Follow Women Entrepreneurs in 2017", rated "New & Noteworthy" by iTunes, and featured in trending publications such as Forbes, Entrepreneur Magazine, and the Huffington Post, Nicole regularly shares her expertise on podcasts, through virtual summits and courses, and from stages across North America. Using a high-touch, client-centric service delivery model, Nicole helps leading-edge thought leaders, authors, and entrepreneurs strategically increase their visibility, likeability, and credibility in a way that works uniquely well for them.
http://bbrshow.com
https://interviewsthatconvert.com/
https://interviewsthatconvert.com/podcast
We are chatting with Tanya Connor-Green who has been coaching female entrepreneurs who are struggling to make money in their business since 2015 and she’s going to share how to charge for your services to move the needle!
So Let’s set sail
- What are the biggest mistakes we do as entrepreneurs when it comes to pricing our products and services?
- Why do we struggle with knowing what to charge?
- You coach people around Money Mindset – what does that mean?
- What can we do to improve our money mindset?
- What can we do to boost our profits and charge more?
- *do not have to work harder – you can work less and make more – many of us don’t believe that.
Hyper link the title of the free 'thing'.
https://wholeheartedbusinesscoach.clickfunnels.com/optin12540442
In your book THINK LIKE AN ENTREPRENEUR: TRANSFORMING YOUR CAREER AND TAKING CHARGE OF YOUR LIFE, you say that business and mindset is connected -explain that.
So many transition from the 9-5 to entrepreneurialship - How is the mindset or ‘thinking’ like an entrepreneur different?
In your book you cover Intuition, Creativity, Taking Risks, Decisions, Taking Action and staying motivated.
What is ONE tip you can share on how to make better decisions?
What can we do to take more action on a regular basis?
As an entrepreneur can you share one tip on how to stay motivated?
Deborah A. Bailey is a writer, coach and creative entrepreneur. She offers book coaching to small business owners to help them to publish books to promote their businesses, and "Soul of an Entrepreneur" life coaching for people experiencing business and life transitions. Deborah is a published author of fiction and non-fiction books including,"Think Like an Entrepreneur: Transforming Your Career and Taking Charge of Your Life."
She's the creator and host of the Women Entrepreneurs Radio podcast where she has weekly conversations with thought leaders and industry innovators. Her bylines have appeared in Dailyworth.com, More.com, Working World Magazine and CNN.com. She's been a guest on Good Day Street Talk on Channel 5 in NYC, ABC6 TV and WFMZ TV as an expert in career transitions and reinvention, and she provides online trainings for entrepreneurs and authors.
Today we are chatting with best selling author, speaker, entrepreneur and long distance investor Billy Keels and pro at growing your money the smart way through real estate investing.
Questions we cover:
- How in the span of 18 months did you produce nearly 5 figures in monthly revenue?
- How can other entrepreneurs go from underperforming IRA's to creating such passive income easily and why is real estate investing a great option for entrepreneurs?
- How does investing long distance work? I didn't realize you could invest in real estate that is not in your 'home town'.
- What is the biggest mistake that many investors make?
growyourmoneythesmartway.com
keeponcashflow.com
bit.ly/speakwithbilly
Today we are chatting with Craig Cody CPA, certified tax coach, & author of Secrets of a Tax Free Life. He’s going to share the biggest tax mistakes that business owners make!
What is the biggest mistake you see small business owners making regarding taxes?
What are the 10 most expensive tax mistakes that cost business owners thousands?
What is proactive tax planning and how can it minimize your taxes?
How often should a business owner communicate with his/her CPA and why is it so important?
https://craigcodyandcompany.com/
http://craigcodyandcompany.com/smooth/ for a FREE book 10 Most xpensive Tax Mistakes that Cost Business Owner's Thousands
Today we are chatting with Jimena Cortes published author, international speaker and entrepreneur, who is the founder of Wizard Media, and expert in generating high value leads on LinkedIn.
Questions we cover:
•You help businesses get more clients using LinkedIn, Google and strategic sales processes. Your clients on average get an ROI of 300% or more on their marketing campaigns. Killer! Why is LinkedIn a key platform for success?
•Is LinkedIn built for more corporate industries or is that a myth and why?
•What are TWO key things that entrepreneurs SHOULD do in LinkedIn to generate more leads?
•What strategy can we apply today that will help with our sales conversions in LinkedIn
•What insights does LinkedIn supply that we should be watching and using to tweak our message/strategies?
*What is Sales Navigator and how can that help with our sales?
www.wizardmedia.net
http://www.jimenacortes.com
Today we are chatting with serial entrepreneur, author and Creator of Recurring Revenue Revolution, & co-founder of JV Insider Circle Milana Leshinsky. She’s going to share how to use simplicity as a growth strategy.
I ask her these questions:
- What is simplicity entrepreneurship and what does it mean?
- Who should pay attention to simplicity entrepreneurship?
- How do you know if you need simplification?
- You talk about simplicity as a growth strategy – how can simplicity help you grow your business?
- How do you move towards simplicity in your business? Share some tips that someone can implement today.
Today author and serial entrepreneur, Summer Felix-Mulder is going to share how whiteboard videos, with her company The Draw Shop, have helped corporations with training and business owners attract more clients.
- Explain what animated whiteboard videos are.
- What applications have business owners and clients like LinkedIn, Tim Ferris, Tony Robbins used them for?
- Why do they work so well?
- What should your animated videos be about and what should the goal be?
- How long should they be?
- I’d love for you to share some do’s and don'ts tips.
On this episode we hear some killer strategies from LinkedIn Ads pro, AJ Wilcox, founder of B2Linked.com, a LinkedIn Ads-specific agency, and official LinkedIn partner that manages among the world’s most sophisticated accounts worldwide.
Here are some questions I asked AJ
- There are a few ways to advertise with LinkedIn- can you give us a summary of what they are?
- How do you know which is best for you?
- Sponsored InMail has become quite popular and is being used more and more - what are some do's and don'ts when looking to invest in this advertising?
- What are realistic expectations when launching an InMail ad?
- Is it something any entrepreneur can do, or is it quite involved like Facebook Ads?
We also touch upon retargeting, look-a-like audiences, the pro's and con's of different advertising methods. If you are looking to start advertising in LinkedIn do not miss this episode!
Dan Moyle is the Chief Marketing Officer at Interview Valet where he sets the marketing strategy for the business in addition to working directly with clients. Dan talks about interview marketing and what you need to do to have successful interview based podcast.
Main Questions Asked:
- What do you mean by interruptive advertising?
- What is inbound marketing?
- What is podcast interview marketing?
- What kinds of goals should you have when you start your podcast?
- What are the do’s and don’ts of podcast marketing?
- What makes a good guest?
- What should you do once the podcast goes live?
- Do you have any tips for Instagram?
- Are there any other directories we should be syndicating to?
Key Lessons Learned:
Marketing
- People are tired of being interrupted in their life with advertising they don’t ask to see, but that seems to be most common way of getting attention in the market today.
- Inbound marketing includes content marketing but it can include other aspects.
- Convert. Delight.
- Most of the people we do business with are people we know, like, and trust. Inbound marketing is really all about relationships.
- Podcast interview marketing is the newest tool in the marketing toolbox alongside social media, paid ads, and content marketing. It’s about telling your story and sharing value with the audience.
Podcasting
- When starting out, your goal should be to figure out your goals in the first place and then define your buyer persona.
- Most people who start a podcast don’t carry it through. Podcasting is a long term marketing strategy.
- It’s almost a selfish act, you get to ask the questions you always wanted to know from someone who may not have the time to speak to you one on one.
- If you are a guest on someone’s podcast, treat it like a full fledged media appearance.
- As a guest, invest in quality equipment, show up early, and help promote the show afterwards. Don’t worry about stumbling on your words, a podcast is meant to be an authentic conversation.
- A good guest is prepared and professional, being a good story teller is helpful too.
- Be conversational but focus on the interview itself.
- Having a one-sheet is a great way to advertise yourself as an interview guest. It includes the bio and possible interview topics. People are busy so don’t bombard them with your pitch.
- Send the listeners back to a specific page at the end of the interview and then promote the show once you’re done.
- Your podcast has to have a home base. You should have a website where you own and control the content.
- Show notes are great but transcribing is also another way to leverage your audio content.
- Focus on the main directories like iTunes and Stitcher.
Interview Valet
- Dan’s company essentially a media agency that helps their clients get on relevant podcasts to spread their message.
- They focus on the business, faith, and health and wellness niches.
Final Tips
- Be helpful, servant leadership should be your focus when coming onto someone’s podcast.
- Be prepared, be courteous, and offer value to the audience. Don’t forget to promote, promote, promote!
Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!
Links to Resources Mentioned
Audiogram
Interviewvalet.com/sailing
Nick Loper is the Chief Side Hustler at Side Hustle Nation and has been exploring non-job income opportunities and supporting an amazing community of aspiring and part-time entrepreneurs seeking to add a little more financial freedom and security to their lives.
He is also the host of the top-rated Side Hustle Show podcast.
Main Questions Asked:
- What is Side Hustle Nation and what does it mean?
- What was your main goal?
- What made you start your podcast?
- What is the Listener Pyramid?
- What are some of the biggest mistakes you’ve seen?
- What are some great ways to convert listeners to subscribers/raving fans?
Key Lessons Learned:
Side Hustle
- A side hustle is a job or gig that you can do outside of your day job to make some extra money.
- Nick was always looking for the chance to diversify his income. After running a footwear comparison shopping site, Nick did some soul searching and thought about what he wanted to be known for which is where the idea for the Side Hustle brand came from.
- “Because your 9 to 5 makes you a living, but your 5 to 9 makes you alive.”
- Nick never wanted to climb the corporate ladder, so after three years of working nights and weekends, Side Hustle Nation became Nick’s full time focus.
- One of the toughest parts of being a solo entrepreneur is that if something is sitting on your to do list for a long time, no one else is going to motivate you to get it done.
Podcasting
- Nick originally started his podcast from peer pressure. He missed the boat on Youtube and video marketing but iTunes was seen as the future.
- He started off with very inexpensive equipment and free tutorials to figure out the process.
- Nick’s podcast grew slowly and wasn’t an overnight viral success. He began by reaching out to his friends and family to download, listen, and leave reviews. You have to give it an initial push.
- Once you get going, the algorithm takes over and makes it easier for people to find you.
- Everyone starts from scratch and there’s value in every episode.
- You have to keep the listener in mind when titling your episodes. What’s in it for them? When creating content, ask yourself what the hook is.
- Make your podcast too good not to share.
- A content upgrade strategy where you offer something extra to listeners is a good way to convert them to your email list. Nick realized that treating the podcast as a content marketing channel and not a business in itself was the mindset change he needed to make.
- Consistency and results are the two main components of a great podcast. If you can deliver that, you will create raving fans.
- Using the same language in your podcast is a way to create a rhythm that your listeners will respond to.
- Don’t start a business around a passion, start around a skill and it will turn into a passion.
Listener Pyramid
- The base of the pyramid is strangers, people who have never heard of you.
- Listeners are the second tier, people who listen to your show at least once.
- Above that, you have subscribers and fans. Subscribers consume your content regularly and fans are your advocates.
- Even without an email list, you probably have a list of contacts and people you have interacted with online that can get you started.
- Getting people who have never listened to a podcast before is probably the biggest hurdle to overcome. The most overlooked tactic of podcast marketing is word of mouth.
Final Tips
- Your friends and family are the first step in growing your podcast. Once you get the ball rolling, you just have to stay consistent, keep delivering value, and keep the momentum going.
- Check out Side Hustle Nation to get inspired and begin your journey to financial freedom.
Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!
Links to Resources Mentioned
SideHustleNation.com
Side Hustle Podcast Show
Baird Hall is a tech entrepreneur and digital marketer, and the Founder of Wavve. He leads all sales, marketing, and support efforts for the Wavve team. Prior to founding Wavve, he did co-found a social media startup and was an early team member at 500 startup company. Baird and Lyndsay discuss what Wavve is and how you can use it so your podcast can reach more people.
Main Questions Asked:
- What is Wavve?
- How do you find the right clip to share?
- How tech savvy do you have to be to use Wavve?
- Has anyone used Wavve for other applications?
- Are there any mistakes you see that we shouldn’t do?
- Do you have any Instagram tips?
Key Lessons Learned:
Podcasting And Video
- Podcasting is an incredible way to build relationships with prospects and customers. It’s the only way to have an authentic conversation without actually talking to someone.
- Tech is making growing an audience with podcast easier than ever.
- Wavve was originally an internal marketing tool developed for Baird’s previous startup. They realized that there is no great way to put long form audio content onto social media.
- Think about the kind of people in your niche and try to anticipate where they spend their time and what kinds of content they are interested so you can grab their attention. Focus on the platform that gets you the best results.
- Use the analytics the social platforms provide to understand where you should be spending your time.
- Give your prospect a reason to listen to what you are creating. Answer the question of why someone should listen and how they can listen.
- If you have a website, you should push people to your site but it depends on your goals for your content. Avoid using your Libsyn link.
- Posting on Instagram at the same times each day consistently will get you the best engagement rates. If you don’t include hashtages
- Promote your old episodes. Podcasts are evergreen content. Try different approaches and keywords and see how you can increase the reach of your past episodes.
- People go to social media to be entertained and get away from work. Use your authentic voice, be yourself, and create an emotional connection with your audience.
Wavve
- Wavve is an app that takes long form audio and turns it into short video clips that includes images, waveforms, and text. You can put it anywhere that supports video.
- Generally the clip you choose should be between 30 seconds and 2 minutes. You want to pick a clip that really stands out and if possible, leaves the listener hanging and wanting to listen to whole thing.
- Some users get creative and use Wavve to put out a quick summary of the episode instead of a quote from the episode itself.
- If you are tech savvy enough to create a podcast, you will have no problem using Wavve.
- Stories on Instagram, Snapchat, and Instagram are where many users are starting to spend their time. Wavve allows you to change the format of the video depending on the platform you are focusing on.
- Wavve templates allow you to match your branding. You can customize the position of the images and text.
- Authors and musicians are using the app to put out snippets of their content on social media. There are so many benefits of putting out video content on social media, but not everyone is comfortable in front of a camera.
- Anytime you can get your voice in front of someone, you will have much more impact that just using text or a blog post. Viewers are seeing the same time of posts over and over again. If you can create something that stands out, you are much more likely to succeed.
- When you boost a video post like one created with Wavve, you get a lot more bang for your buck.
- Make sure your design is clear and accomplishes your goals for what you want the listener to do.
Final Tips
- Check out Wavve for your podcast and reach out to Baird and the team, they’ll be happy to help you get started.
- Don’t forget to be yourself! Your listeners want to connect with a real person so be authentic and honest and start building a real relationship with them.
Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!
Links to Resources Mentioned
Wavve.co
iqta.gs
Wavve on Instagram
Todd Tresidder’s background includes getting a B.A. in Economics from University of California at Davis. Todd is a member of the Economics Honors Society and Deans List and has been a serial entrepreneur since childhood building many businesses and retiring at age 35 from his position as a Hedge Fund Investment Manager responsible for a 20+ million dollar portfolio.
Todd raised his net worth from less than zero at age 23 to self-made millionaire 12 years later by “walking the talk” using the same personal finance and investment strategies taught on this web site. Todd reached financial independence at the age 35 through investing – not marketing – unlike many other financial gurus who made their money through marketing courses and books.
Main Questions Asked:
- How much money do we need to retire?
- Is there a point where it’s too late?
- What does financial coaching mean?
Key Lessons Learned:
Retirement Planning
- The default age for retirement has always been 65 but that’s beginning to change.
- Life spans are getting longer and the length of time people are retired is expanding. This means it takes way more money to support the additional years of retirement and financial independence doesn’t mean the same thing it used too.
- The new retirement involves having a career in the early stages and accumulating the capital you need for later on. The later stages in your life are focused on fulfillment.
- Most people think of retirement as a box where you save money for the first 65 years of your life and then you don’t do anything until the day you die, but that’s not the way life goes. They also tend to rely on their financial planner to create the wealth they need to survive when they retire.
- There are only three asset classes that you can viable for retirement planning and financial independence: Business entrepreneurship, direct ownership of real estate, and owning conventional paper assets. All three are acceptable, they just have different characteristics that have to match up to your needs.
- Financial planners will always try to sell you the conventional paper assets path but it’s not your only option.
- If you have a website, you should push people to your site but it depends on your goals for your content. Avoid using your Libsyn link.
- The advanced planning framework uses a different set of mathematics where you use other asset classes to build wealth.
- It’s never too late to start planning for retirement, you just need to have different strategies for different ages and skill sets.
- Almost everybody has the assumption that paper assets are the only real way to reach financial independence, they’re missing the framework they need to understand their other options.
- Everyone has a conflict of interest on your money except you. That’s why traditional financial plans don’t include non-traditional financial assets. You can delegate authority over your financial assets, but you can never delegate responsibility.
- You don’t have to do everything yourself, you just need the knowledge to make good decisions.
- Wealth is math, if you don’t put it to work for you it will work against you.
- Technology has made a number of business models possible that couldn’t have existed only 5 years ago.
- Todd was a pioneer of financial coaching in the early days of the internet. A financial coach is an educator, the goal is to make you independent of your relationship with the coach. Once you learn something and act on it, it starts to become ingrained.
Final Tips
- The secret to financial planning is that there is no secret. You just need the knowledge to make good decisions about your wealth.
- It’s never too late to get started planning your retirement and trying to achieve financial independence!
Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!
Links to Resources Mentioned
Seven Steps To Seven Figures
https://financialmentor.com/
How Much Money Do I Need To Retire
Step 3 Course
Scott Whitaker is an author and membership business guru. In this episode you will learn why people will quit your membership program and what you can do to keep them. He is the author of “Why People Quit Your Membership Program & What You Can Do About It” and an online course “Seven Systems of a Growing Membership Business.”
Scott has led membership organizations in both non-profit and for profit companies since 1997. He’s noted for having built the largest for profit coaching network for pastors of churches; growing from just 72 pastors a year to over 3,000 pastors a year.
Main Questions Asked:
- What are some of the reasons people cancel?
Key Lessons Learned:
Membership Retention
- The major reasons people cancel a membership include:
- The cost being too much, many people impulse purchase a membership without understanding the value it provides.
- They’re too busy. Your members will never really tell you the real reason they’re quitting. Being “busy” is a socially acceptable way for them to opt out.
- “I’m not getting anything out of it.” You are not responsible to make sure your members make use of their membership, you have to show them how to use it properly.
- “I’m getting too much.” Membership overwhelm is a real thing, some people get intimidated by too much information too fast.
- “I found something else.” Never put your competitors down. How can you add value to what you are currently giving your customer. Make them an offer to keep them and make them feel like you value them.
- Many membership business owners don’t know why their members quit.
- If you really believe in your membership, you are doing your customer a disservice by not trying to keep and help them.
- Get rid of the button that makes it easy to cancel a customer’s account. Make it clear, but make sure they need to speak to someone first.
Rescuing A Quitter
- Never process a cancellation without a conversation.
- Recognize that every member matters. A member that wants to quit deserves your attention.
- Always have a pre call plan and script. Know their name, business, location, how long they’ve been a member, their lifetime value, and why they matter to you. Have a conversation about their engagement and avoid putting them on the defensive.
- Never have a conversation without an offer. Always have a good/better/best offer that you can make to keep them. If people don’t know their options, they have no reason not to cancel. Always include a deadline.
- Get to the heart of the matter. Try to discover the true reason someone is quitting. People join a membership with their heart and the quit with their head. Use the three words: feel/felt/found and help the person solve whatever their issue is. It’s difficult to say no to someone who is honestly trying to help you.
- Always follow up. Send them an email and recap the conversation. If they didn’t take your offer, tell them what they will no longer have access to.
- Build a reactivation campaign. Your former member’s circumstances will change. Check in with them and make the offer again. Use different forms of media to start the conversation again.
- Leave an open door. Your members should always feel welcome to come back.
- Implement systems that keep people from quitting. A system is anything that saves you stress, time, energy, and money.
- Constantly grow yourself and stretch your abilities. Growing businesses are lead by growing leaders.
Final Tips
- Check out Scott’s website and his course if you are serious about growing your membership business.
- Never tell your members that they are quitting your membership, nobody likes to be called a quitter.
Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!
Links to Resources Mentioned
http://Whypeoplequit.com
https://scottwhitakerconsulting.com
Hani Mourra is a dad, softwarepreneur, and the founder of the Repurpose.io, a software designed to help content creators automatically publish their Podcasts and Facebook Lives to all major media platforms and grow their audience faster. He’s also the CEO and founder of Simple Podcast Press Plugin, a company that specializes in online software for content creators.
Main Questions Asked:
- What is Repurpose.io and how does it help content creators?
- Are content creators nervous about repurposing content?
- What does Simple Podcast Press do?
- What are some mistakes that podcasters do?
- How difficult is it to get started with Simple Podcast Press?
Key Lessons Learned:
Repurpose.io
- Repurpose is software that is meant to automate the creation of content in different formats and publishing it to a variety of platforms.
- You can create one piece of content like a Facebook Live and then create a set of rules that upload the video to YouTube, convert the video to audio and then upload it to Libsyn so you can use it as a podcast.
- Content creators are cautious about reusing their content but people consume content in different ways. People have different learning styles and having your content in a variety of formats is a good way to reach a larger audience.
- Repurpose doesn’t ask you to change your workflow, it takes over after you hit the publish button and does everything automatically.
- Repurpose also comes with templates for when you are converting audio to video, that makes uploading a podcast to YouTube easy. It also adds a Call To Action link in the first two lines of the description so it’s always visible when the episode is viewed on YouTube.
Simple Podcast Press
- Simple Podcast Press started out as a tool that focused on automating publishing your podcast onto your WordPress site.
- The focus later became the player itself and the buttons that encourage the user to take action. It’s customizable for whatever platforms and actions you need and also encourages the listener to opt in to your email list.
- It also has an option for custom buttons that allow you to give away custom content that is specific to that episode.
- Another great feature is the clickable timestamps, they make it very easy for the listener to zero in on exactly what they want and creates a better listener experience.
- When it comes to the opt in box, it’s important to offer something that is short, actionable, and valuable.
Podcasting
- Many podcasters edit too much, focus more on the content than the presentation of the episode.
- Ask for feedback and provide the content that your listeners are asking for.
- Email the segment of your list that opted in for the content that makes sense to them, don’t blast your whole list if it’s a topic that doesn’t interest them.
- Recycle your episodes with tools like MeetEdgar and Social Jukebox.
- Send people to your site to listen, don’t send them a link to the mp3.
- Don’t neglect Facebook, Facebook videos often have more views than the same video on YouTube.
- Podcasting is not usually the core of your business, you should focus on creating good content without spending hours on manually posting it on various platforms.
Simple Video Press
- Simple Video Press is a WordPress plugin that brings in all your YouTube videos and creates blog posts for each video. It also incorporates the comments on the video automatically.
- Simple Social Press does essentially the same thing but for Facebook Live videos.
Final Tips
- If you are a content creator, save yourself some time by using the suite of tools that Hani has built.
- Don’t be afraid to repurpose and recycle your content in different formats.
Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!
Links to Resources Mentioned
Repurpose.io
Simple Podcast Press
Simple Video Press
Simple Social Press
Hani Mourra on Facebook
Sandra Rea is the founder of The Bathrobe Investor as well as a writer, content creator, digital marketing expert, and real estate investor. She specializes in the change and use of short term rental properties and has two sides to her professional life.
She is launching a new program as part of the Catapult Crew all about building funnels and digital marketing.
Main Questions Asked:
- What is a copywriter?
- What should people look for in a copywriter?
- What is a ghostwriter and what does that entail?
- Where did Bathrobe Investor come from?
- How do you write in different voices and niches?
Key Lessons Learned:
Copywriting
- There is a major difference between someone that has been writing for many years and an amatuer writing copy.
- Copywriting is a style of writing that focuses on convincing the reader to take an action specifically by resonating with the reader.
- You have to understand the psychology of the target that the copy is being written for.
- SEO is part of the process, but it’s normally very subtle. Good content is what matters most when it comes to SEO.
- Finding the right copywriter for you is a matter of knowing what skills you need. Some copywriters focus on ghostwriting and some have other marketing skills that make them more expensive to hire. It depends on your goals and targets.
- Research is a major part of a copywriter’s job, that’s how they understand the target and the voice they need to write in.
Ghost Writing
- A ghostwriter is someone who writes in someone else’s voice to create content in their name.
- Many of the books on store shelves have been written by ghostwriters who have interviewed the “author” and then created the content of the book through that process.
- Not everyone is skilled at writing and hiring a ghostwriter can be a great resource for you to create the book you’ve always wanted.
- Having a book is a great way for entrepreneurs to market themselves and their businesses. It increases the value of your brand and your customer’s perception of your business.
Investing
- After learning the skills around real estate investing and writing in that niche, Sandra started to implement the knowledge she was writing about to invest in real estate herself.
- Everyone has the same number of hours in the day, entrepreneurs just have to put their head down and do the work whether they want to or not.
- Building a team that shores up your weaknesses is a good idea and allows you to focus on where your strengths are.
Final Tips
- Entrepreneurs need to keep learning, we are never truly satisfied with what we know.
- If writing's not your thing, do yourself a favour and hire a copywriter.
- Don’t underestimate the power of being a published author and what a book can do for your business and brand.
Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!
Links to Resources Mentioned
www.launchit.online
Phil Singleton is a self-described “SEO grunt” obsessed with tweaking websites for search engine optimization and functional performance. He is a Duct Tape Marketing Certified Consultant and holds a B.S. in Finance from Fairfield University, as well as an MBA from Thunderbird, The Graduate School of International Management in Phoenix, Arizona.
Phil is a co-author of the award-winning, Amazon best-seller The Small Business Owner’s Guide To Local Lead Generation and author of the Amazon best-seller How To Hire A Web Designer: And Not Get Burned By Another Agency.
In addition to providing inbound marketing consulting services to companies across the United States, Phil provides custom SEO-friendly websites under the brand Kansas City Web Design® at KCWebDesigner.com and online marketing and search engine optimization services under the brand Kansas City SEO® at KCSeoPro.com.
Phil is an active blogger, and his content has been featured at Duct Tape Marketing, Freshbooks, SEMRush.com, Ahrefs.com, AdvancedWebRanking.com, WebDesignerDepot.com, and many local Kansas City and Midwest regional print publications and media sites.
Scott Whitaker is an author and membership business guru. You will learn in depth, the seven systems of growing a membership site business. He is the author of “Why People Quit Your Membership Program & What You Can Do About It” and an online course “Seven Systems of a Growing Membership Business.”
Scott has led membership organizations in both non-profit and for profit companies since 1997. He’s noted for having built the largest for profit coaching network for pastors of churches; growing from just 72 pastors a year to over 3,000 pastors a year.
Main Questions Asked:
- What got you into the membership site business?
- What are the main benefits of offering a membership program?
- What are the Seven Systems?
Key Lessons Learned:
Membership Business
- After building up the network for pastors, Scott learned a number of lessons that apply to nearly every kind of business. Almost every business owner should become an expert in the idea of membership.
- A membership business is a model that works in many different industries including coaching, real estate, travel, and more.
- A membership program is unique because your customers are giving you the authority to reinvest into them as members of your community.
- A membership program creates an affinity relationship between the members themselves and not just the content creator.
Growing Your Membership Business
- A system is not just software, it’s anything that saves you stress, time, energy, and money.
- If you find yourself losing money or wasting time, you have to look at the systems you have in place and improve them.
- There a seven systems that exist in every membership business:
- Content - Everything that you provide, broken down into categories and put onto a content calendar.
- Assimilation - How you take someone who has just become a member and get them to the point where they feel like they own the membership. What do you want your members to believe, achieve, and receive?
- Marketing - You should have your market, message, and media match and you have to constantly reevaluate what’s working. Look at the source of your leads and whether or not they are high quality over the long term.
- Retention - There are two key words when it comes to retention, results and relationship. You need to have both aspects in your want your members to stick around. There should be a pain of disconnect, which is ultimately tied to the results and the relationship.
- Ascension - You should have at least three levels to your membership business. There will always be someone who wants the highest level of service. You want to maximize and leverage the different levels. Multiple levels also allow a member to descend instead of cancel.
- Strategy - A process for constant improvement and optimization of all your key metrics.
- Leadership - A business can’t grow beyond the abilities of its leader. What are you learning and applying that will help your membership business grow?
- Thinking about your membership business, what system or area of your membership business are you most concerned about?
Final Tips
- Check out Scott’s website and his course if you are serious about growing your membership business.
- Make learning a priority, your business will now grow beyond what you are capable of so you have to grow too!
Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!
Links to Resources Mentioned
http://Whypeoplequit.com
https://scottwhitakerconsulting.com
Peter Lisoskie is the founding partner of Chatbot Nation as well as the CEO of InViral Business Incubator. He helps companies deploy chatbots for leads, sales, ecommerce, and customer service. His technology helps foster a more humanized experience between brands and people.
Main Questions Asked:
- What is a chatbot?
- What are some applications for a chatbot?
- What types of businesses are chatbots suitable for?
- What kind of feedback are you getting from people who are using chatbots?
Key Lessons Learned:
Chatbots
- Chatbots are essentially software programs that simulate human conversation.
- Relationship Experience Technology is the future of communication where we create emotional interactive experiences within the technology itself.
- All new technologies face an initial backlash but eventually reach equilibrium.
- Chatbots are superior to every other form of marketing because it’s instant and consumer driven.
- Every interaction with a chatbot can be used to tag the conversation and keep track of the unique individuals.
- Peter believes that chatbots will be the end of email. The average US American gets 121 emails a day, chatbots are how you get above the noise.
- Your existing marketing efforts can put people into your chatbot which allows you to develop the lead with an autoresponder sequence. Be careful not to overwhelm a person by spamming them with messages.
- The open rates and click through rates of chatbots is currently extremely high.
- Facebook Messenger isn’t the only platform where chatbots can be found, they can be found on websites and other chat apps too.
- Chatbots are good options for both large, established businesses as well as the solopreneur.
- The character embodies the brand.
- If you’re just using chatbots for text communication, you’re missing out on an opportunity. Injecting humour into your message is a great way to make the interactive experience more memorable.
Use Cases
- Chatbots can be used as a funnel facilitator that keeps leads moving through the various stages of the funnel.
- The interactive character of the chatbot can also be used as an accountability partner to keep the user on track.
- Messenger codes can allow the consumer to scan the code and have an interactive educational experience around their product.
Final Tips
- If you want to rise above the noise, you have to do something different.
- Interactive experiences are the future of marketing communication. Chatbots are going to change the way businesses and brands communicate.
Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!
Links to Resources Mentioned
www.Slapshotstudio.com/chatbots
www.chatbotnation.co
Chris Spurvey is the author of It’s Time to Sell: Cultivating the Sales Mindset. After consciously choosing the sales profession as a means to create a better life for his family. Chris realized that negative images of sales were holding him back. By shifting his mind-set, Chris was able to transform his “inner game” and use his innate values and talents to become a top sales professional.
Chris joined a boutique IT consulting firm in 2006 and spearheaded its growth to the point it was acquired by KPMG Canada in 2013, where he now serves as the VP of Business Development for Atlantic Canada.
He has delivered talks throughout North America on cultivating the sales mindset.
Main Questions Asked:
- What do you consider the characteristics of a good salesperson?
- Where does the sales mind-set come in?
- What do you consider social selling?
- What do you attribute your success to in LinkedIn?
Key Lessons Learned:
Sales
- Sales has changed, social media and the ability to educate ourselves has made selling different in the modern day.
- A salesperson used to have to be highly manipulative since it was a very competitive environment. The psyche of the buyer has changed, they have more defenses in place against that kind of sales process. Being authentic and caring about the customer is more effective today.
- Sales are the means to acquire the skills of the entrepreneur.
- Many people struggle because of their preconceived notions of what selling means.
- Sales is about being of service, problem solving, and finding ways to bring people your true value. When you change your mindset around sales it will feel much more natural for you.
- Social selling is the way people are educating themselves via the web and the signals they are giving off. It’s about looking through the eyes of the buyer and connecting personally. If you want to grow your business you have to focus on those platforms as a strategist with intention. Stick with the platform that works best for you.
Mindset
- There are only two major ways to change, either something emotionally impactive or forced repetition and adjusting what you see on the “screen of your mind”.
- Chris formulated a motto that allowed him to focus on the energy of progress instead of just the numbers. He celebrated the small wins and focused on building relationships and the progress.
- Changing your mindset can bring your life more happiness at the same time as make your sales process easier.
- Now matter what stage your life is in, there is always a box around you determined by your mindset and perceptions.
- After creating his profile as a place to put his resume, Chris realized that LinkedIn was a great multiplier effect. He used LinkedIn as a way to network with other IT consultants after learning about them personally.
- Later on, LinkedIn became a publishing platform for Chris and allowed him to start giving value to the people who would later on become his network.
- Chris has seen that posts have been the most effective effort that he has been putting in, many of which are focused on sharing the multidimensional aspects of his personality. It helps to show yourself as a person who is relatable and not just aa brand.
- Creating a nice flow and congruity between your LinkedIn profile and your website is a good way to generate leads.
- LinkedIn groups are hit or miss at this point.
- People are on LinkedIn to promote themselves but they also bring the other aspects of their life and the problems they want to solve. It’s not always about professionalism, there is space to connect.
Final Tips
- Sales doesn’t have to be salesy. If you change your mindset towards sales, it can be your greatest tool for growing your business.
- When it comes to personal branding, don’t be afraid to share the other aspects of your life.
- LinkedIn is for more than just your resume, try connecting with people on a personal level first.
Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!
Links to Resources Mentioned
The Greatest Networker In The World
Mach 2 With Your Hair On Fire
LinkedIN Success
Kris Reid started out as a software engineer and worked for a variety of companies before he took a break from the corporate world to backpack and find his passion. He ended up developing a game and was looking for ways to promote it, which led him to learn about SEO. He started creating tools that increase website ranking, which is now the basis of his company Ardor SEO.
Ardor SEO is the ultimate multi-national backlink building company that helps businesses achieve utmost success in their respective niches by using the most innovative methods of marketing online, including search engine optimization, reputation management, search engine ranking and link building.
Andrew Kan is the Director of Video Production for TubeBuddy. His role is to produce and deliver digital projects and productions for TubeBuddy, working with Tubebuddy staff; and to work on all stages of production including proposals, design, pre-production, production and post-production.
David Kadavy is the best-selling author of Design For Hackers, a mentor at 500 Startups, and host of the Love Your Work podcast. He writes about creativity, writing, email marketing, productivity, & entrepreneurship.
Josh Haynam is the co-founder of Interact, a place for creating beautiful and engaging quizzes that generate email leads. He writes about new ways to connect with customers and build trust with them.
Nitin Chhoda is an immigrant who arrived in the US penniless in 2002, in a post 9-11 world. Delivered pizza, slept in his car, and didn’t have money for winter clothes, but always a hustler. Became a licensed physical therapist, entrepreneur, author and public speaker in 2007. Now owns and runs several multi-million dollar companies with 30+ employees worldwide.
He is the author of “Total Activation: The 5 Step Fitness Mantra”. It is a dynamic new approach to weight loss and personal wellness. It is a system modeled in three stages of change: Identity, Compare, Integrate (ICI) which has 5 components: Emotional, Physical, Social, Spiritual and Intellectual (EPSSI).
In connection, Nitin has created a skincare and nutrition line – products that work in synergy to activate the best version of you (www.totalactivation.com). Since its launch in April 2014, our team has grown and our nutrition and skincare products have been purchased by thousands of customers largely by word of mouth. We have bootstrapped the entire way. We’re now happily providing nutrition and skincare products to customers in 7 countries.
As a licensed physical therapist, Nitin is also a co-owner of an industry-leading electronic medical records software, In Touch EMR (www.intouchemr.com), which offers scheduling, clinical documentation, billing, practice management and referral generation modules for physical therapists.
From being a penniless immigrant to a licensed physical therapist, who earns his millions mainly through entrepreneurship, in just 15 years, Nitin has shown resilience and hard work actually pays off.
Summer Tannhauser teaches online entrepreneurs and bloggers how to increase their audience, influence, and revenue through the power of Pinterest and passive income strategies. She believes in creating a “Live More, Work Less” business model by utilizing the powerful combination of Pinterest and blogging strategy to grow your email list, increase traffic, and ultimately create more revenue for your business.
Since the advent of the commercial internet, Stephen Woessner has collected tens of thousands of data points that have given him the ability to identify what he calls the 8 Money Draining Mistakes. These are the things that literally cause a website to leak serious money…every day. Stephen teaches companies and organizations how to fix them…and how to fix them immediately.
Felicia J. Slattery lives her life with energy, passion and enthusiasm because she realizes each moment is precious. During Christmas week of 2004, while just 34 weeks pregnant with her second daughter, she contracted a rare and horrifically painful pregnancy-related disease and according to doctors, came within 4 -8 hours of death. As she spent the days, weeks, and months recovering physically, mentally and emotionally from the trauma, she realized her life – and all our lives — are a gift. After more than a year of healing and soul-searching, she decided to put her communication and public speaking talents to use to create a positive impact on the world. As a Mom she wanted a professional career she could run at home to be with her two “angel babies.” Her coaching and consulting business was born in 2006.
Shaun has a unique story. He had his first son at just 16 years of age and made the life-changing decision to raise him on his own. This choice both inspired and motivated him to become the successful man he is today.
Shaun Buck has been a serial entrepreneur for over 15 years, and currently owns and operates The Newsletter Pro, based out of Boise, Idaho. Although The Newsletter Pro has only been operating for 6 years, Shaun and his 60+ member team have grown the company into the nation’s largest custom print newsletter company—printing and mailing millions of newsletters annually for diverse industries spread across four countries.
In 2015, Shaun and The Newsletter Pro landed at No. 120 on the Inc. 500 Fastest Growing Companies list with a shocking growth rate of 2,975%, and No. 343 in 2016. Shaun is a regular contributor to Entrepreneur.com and has both published his own book, The Ultimate Guide To Newsletters (the second edition of Amazon bestseller, Newsletter Marketing), as well as collaborating with marketing guru, Dan Kennedy, to co-write the No B.S Guide to Maximum Referrals and Customer Retention.
Ben is the founder of the Client Enrollment Academy where he shows coaches and consultants how to attract quality leads and turn them into client success stories.
Kyle Martin is the creator of PodHero. After discovering the world of podcasting Kyle’s life changed. He learned about a number of pain points that podcasters and storytellers experience and that inspired the creation of PodHero.
PodHero is a swiss army knife of marketing tools geared towards podcasters that help them build their audience and find success.
Michelle Shaeffer’s entrepreneurial journey began early in life with experiments in sales from Girl Scout cookies and 4H fundraisers to creating websites for her parents’ friends. It nearly came to a tragic end when she discovered her 6th grade teachers really didn’t like her idea of selling super-tactical test taking strategies and coaching services to other students in the classroom prior to a test. She still maintains the entire class grade could have been lifted with a smarter learning approach but the threat of suspension was quite effective in quieting her down–temporarily.
Her first official business ventures as a teen (which came along with a fancy business license, not-so-fancy tax bill and no threats of suspension) included teaching piano lessons and tutoring students in math, history and science, allowing her to explore our many different learning styles and how to work within them to help students retain information and acquire new skills.
As an adult, free to serve others in ways that help them reach their goals faster and get better results with less stress, Michelle helps entrepreneurs and small business owners discover how simple it can be to get real results from their websites, transforming them from ghost towns into ideal client attracting, lead generating, authority building tools.
Simon Payne is the founder of LeadPages and Convert Player. LeadPages went from just two other founders and himself to 160 employees worldwide, with over $38 million in venture capital raised and over 50000 active customers.
Simon has left the company and is now challenging himself with his second venture.
Kay is a nationally-recognized Business Coach and Consultant and Bestselling Author. She draws from her own experiences and struggles in life and in business to inspire others and to make a difference in their life.
She specializes in helping coaches, consultants, and other service professionals, to Grow their business with the right Systems and Strategies to put their sales and lead generation on autopilot so they can turn their passion into a profitable and successful business. This includes their online marketing, lead generation, customer acquisition and business management strategies. Kay helps them not only make sense of all the different tools, strategies and resources that are available, but also helps them choose and implement the right strategies for their business needs.
Kay has been featured on CBS, NBC, ABC, FOX and other media outlets and she truly believes that everyone, not only deserves, but also has the ability, to live a fulfilling life full of success and achievements.
As a professional speaker and trainer, Scott Love shortens the learning curve of new recruiters and salespeople and helps experienced ones break through their barriers and reach their full potential. His training and consulting company has earned the number one Google ranking for ‘recruiter training’ for over four years.
Scott has authored three books, including Why They Follow, produced hundreds of video training courses and has been quoted in the Wall Street Journal, Selling Power Magazine, and dozens of trade journals and business publications around the globe. Over 4,500 recruiting and staffing firms from over 35 countries have invested in his tools and systems.
Scott has spoken at nearly every trade association in the industry and hundreds of other events, associations, networks and sales meetings. Scott is the only recruiting trainer in the industry who is a member of the National Speakers Association. Scott is a graduate of the United States Naval Academy, a watercolor artist, and an amateur stand-up comic. He is married with two children and one invisible dog.
As the founder of a thriving entrepreneurial business, TheShuuk.com – the testing ground for the world’s coolest, new ideas, Tamara knows what it takes to drive growth and innovation daily in an ever-changing market-place. Tamara is a business owner that speaks for the love of spreading innovative ideas and the entrepreneurial mindset. She brings a unique, real world, in the trenches perspective to all her engagements.
As the creator of the Innovation Quotient Edge (IQE) Assessment, Tamara has developed the only tool able to measure people’s natural innovation strengths and deliver insights and tools for performing at their peak, bringing more innovative ideas to the table, being a high value team member and creating game-changing results.
Emilie is a full throttle leadership coach and team culture creator and founder of Shoop Training and Consulting. She recently joined Dale Carnegie as a business development consultant and trainer and is a proud member of Forbes Coaches Council as well as a regular contributor to Forbes.com.
Emily Letran is a general dentist and owns two multi-specialty group practices in Southern California. She is the author of several books including Refugee to Renaissance Woman where she shares her story of coming to the US as a refugee. Her new book is titled Commit to Embracing Your Big Life.
Heather Ann Havenwood, CEO of Havenwood Worldwide, LLC and Chief Sexy Boss, is a serial entrepreneur and is regarded as a top authority on internet marketing, business strategies and marketing. Since marketing her first online business in 1999, bringing together clients and personal coaches, she has played an active role in the online marketing world since before most even had a home computer.
In 2006 she started, developed and grew an online information marketing publishing company from ground zero to over $1 million in sales in less than 12 months. Starting without a list, a product, a name or an offer, Heather Ann molded her client into a successful guru now known as an expert in his field.
Meredith Bell has been an entrepreneur since 1982 and is an expert in helping companies develop the people side of their business. She is the co-founder of Performance Support Systems, a global software company based in Virginia. Their products are used by business consultants and coaches to help them become more effective leaders.
Meredith is excellent at building strong relationships, many of her clients and resellers have been working with her for over 20 years.
In this week’s episode of the Sailing to Success Podcast Show, Lyndsay Phillips interviews Gretchen Bruener. When Gretchen first started as a speaker, it took enormous amounts of time and effort to learn how to get speaking opportunities, but it paid off. She has spoken nationally and internationally, appeared on San Diego's TODAY show and other local TV programs, and was featured on the front page of the travel section of America's seventh largest newspaper as well as in PARENTS magazine and on KPBS radio.
Kelly Roach is the host of the popular podcast Unstoppable Success Radio, she is an international best selling author, and the CEO of Kelly Roach Coaching. As a former NFL cheerleader and Fortune 500 executive, Kelly brings a powerful combination of proven and profitable business growth strategies to entrepreneurs around the world.
Dana Croft is the National Account Director at CardTapp. She is a mother of two with 18 years of experience in the sales industry. Dana has built over 2500 apps for a large range of industries.
In this week’s episode of the Sailing to Success Podcast Show, Lyndsay Phillips interviews Lisa Crilley Mallis. Lisa is a certified coach, author, and speaker that works with busy entrepreneurs that are over committed. For over 15 years Lisa has offered solutions to help business owners do more in less time without going nuts.
In this week’s episode of the Sailing to Success Podcast Show, Lyndsay Phillips interviews Andrea Waltz. Andrea is the co author of Go for No! Yes is the Destination, No is How You Get There, an Amazon best seller. Together with her partner Richard Fenton, she is the the co owner of Courage Crafters Inc.
In this week’s episode of the Sailing to Success Podcast Show, Lyndsay Phillips interviews Debra Jason. A professional speaker, author, direct response copywriter and multi-faceted marketing mentor, Debra Jason started her entrepreneurial journey when she opened her doors for business as a writer in 1989.
In this week’s episode of the Sailing to Success Podcast Show, Lyndsay Phillips interviews Aaron Orendorff. Aaron is a content strategist that has been featured on the Huffington Post, Fast Company, Entrepreneur and more.
In this week’s episode of the Sailing to Success Podcast Show, Lyndsay Phillips interviews Felicia Gopaul. Felicia is dedicated to teaching women how to turn their careers into wealth. She is the creator of Financial Control Mastery and shows women ages 40-60 how to handle their money using a five-step blueprint. She is also the author of the Amazon best seller Preparing for the Five Ds: Divorce, Disability, Downsizing , Disasters, and Death.
In this week’s episode of the Sailing to Success Podcast Show, Lyndsay Phillips interviews Laura Pennington. Laura is a former seventh grade teacher that left her career to pursue her dream of becoming a online freelance writer. She now helps other people launch their online careers.
In this week’s episode of the Sailing to Success Podcast Show, Lyndsay Phillips interviews Yann Ilunga. Yann is a podcast consultant who helps entrepreneurs, business owners, and creatives leverage the power of podcasting and funnels to build authority, network with influencers, generate more leads and find more customers. Yann is also the host of 360 Entrepreneur Podcast and The Jazz Spotlight, and is the organizer of the world’s largest virtual summit.
In this week’s episode of the Sailing to Success Podcast Show, Lyndsay Phillips interviews Michael O’Brien. Michael spent 22 years in the global pharmaceutical industry, as the founder of Peloton Coaching and Consulting he helps business owners and executives become the B.E.S.T. version of themselves.
In this week’s episode of the Sailing to Success Podcast Show, Lyndsay Phillips interviews Rhonda McAlister. Rhonda is the owner of McAllister Enterprise. She helps entrepreneurs reposition their mindsets about money consciousness so they can leverage multiple streams of income.
In this week’s episode of the Sailing to Success Podcast Show, Lyndsay Phillips interviews chef Allison Schaaf. Allison is the founder of the meal planning website Prepdish.com. Allison has been featured on other great podcasts like Entrepreneur on Fire, Smart Passive Income, and Food Blogger Pro.
In this week’s episode of the Sailing to Success Podcast Show, Lyndsay Phillips interviews Mojca Mars. Mojca is a social media consultant and is the founder of the company Super Spicy Media. She helps her clients get more leads and create more profits through Facebook Ads.
In this week’s episode of the Sailing to Success Podcast Show, Lyndsay Phillips interviews Denise Griffitts. Denise has been working with businesses since she graduated with a degree in Computer Science. She has been helping business owners grow using new technology and marketing techniques through her company Your Office On The Web.
In this week’s episode of the Sailing to Success Podcast Show, Lyndsay Phillips interviews Julie Zuzek. Julie is a highly sought after business coach and works with top entrepreneurs around the world. She is the host of the Conscious Business podcast and the founder of the website thecorporateyogi.com.
In this week’s episode of the Sailing to Success Podcast Show, Lyndsay Phillips interviews Stephanie Calahan. Stephanie is the Business Vision Catalyst and founder of Calahan Solutions Inc. She helps entrepreneurs, coaches, authors, and speakers realize their brilliance and leverage their business.
In this week’s episode of the Sailing to Success Podcast Show, Lyndsay Phillips interviews Kurt Elster. Kurt is a senior ecommerce consultant and the founder of ecommerce agency Ethercycle. He is the author of Ecommerce Bootcamp and the host of the Unofficial Shopify Podcast.
In this week’s episode of the Sailing to Success Podcast Show, Lyndsay Phillips interviews Sally Hendrick. Sally is the founder of Social Media Traffic School. She teaches entrepreneurs how to set up marketing funnels, web pages, find the right target market and much more.
In this week’s episode of the Sailing to Success Podcast Show, Lyndsay Phillips interviews Enrico Torres. Enrico is the founder and CEO of AppendMe, a new social ecommerce app.
In this week’s episode of the Sailing to Success Podcast Show, Lyndsay Phillips interviews Yanique Grant. Yanique is the founder and CEO of Profession Training and Occupational Services and has trained over twenty thousand people internationally.
In this week’s episode of the Sailing to Success Podcast Show, Lyndsay Phillips interviews Bill Cox. Bill is a member of the John Maxwell team of coaches and is a certified speaker, trainer, and coach.
In this week’s episode of the Sailing to Success Podcast Show, Lyndsay Phillips interviews Dr. Michele Summers Colon. Dr. Michele is the author of Body Wisdom. She is also an entrepreneur, speaker and holistic podiatrist in Southern California.
In this week’s episode of the Sailing to Success Podcast Show, Lyndsay Phillips interviews Keith Lee. Keith is a management coach and business owner. He was a sales rep with Thompson Marketing Service and worked his way up to president and owner, which is where he learned about Total Quality and went on to create his own leadership system.
In this week’s episode of the Sailing to Success Podcast Show, Lyndsay Phillips interviews Heather Ripley. Heather is the CEO and Founder of Ripley PR, a global public relations agency specializing in franchise, construction, manufacturing, and other B2B industries.
In this week’s episode of the Sailing to Success Podcast Show, Lyndsay Phillips interviews Janet Taylor. Janet saves businesses and clients time and money by helping them organize and streamline their operations and life.
In this week’s episode of the Sailing to Success Podcast Show, Lyndsay Phillips interviews Mike Allton. Mike is the chief marketing officer at Site Sell and focuses on a holistic approach to content marketing. He is the author of several books includingThe Unofficial Book on HootSuite, The Ultimate Guide to the Perfect LinkedIn Profile, and Blog Promotionology.
In this week’s episode of the Sailing to Success Podcast Show, Lyndsay Phillips interviews Karyn Greenstreet. Karyn is an internationally known small business consultant and self employment expert. She helps seasoned business owners expand their reach and has helped over 270,000 people worldwide.
In this week’s episode of the Sailing to Success Podcast Show, Lyndsay Phillips interviews Shawn Casemore. Shawn is the author of Operational Empowerment: Collaborate, Innovate, and Engage to Beat the Competition. Shawn is an international speaker and writer and the principal at Casemore And Co. Inc based in Toronto, Canada. Lyndsay and Shawn discuss operational empowerment, team culture, and motivation.
In this week’s episode of the Sailing to Success Podcast Show, Lyndsay Phillips interviews Ben Seigle. Ben is the owner of Versa Studio, he manages branding projects for his clients and specializes in the Expression Engine CMS. Lyndsay and Ben discuss how branding and web design intersect in business.
In this week’s episode of the Sailing to Success Podcast Show, Lyndsay Phillips interviews Sameer Ahmed Khan. Sameer is the CEO and co-founder of Ouzle Systems and Social Champ. He has technical expertise in developing cross platform web apps and has spoken at many universities about his entrepreneurial journey.
In this week’s episode of the Sailing to Success Podcast Show, Lyndsay Phillips interviews Dr. Tracey Marks. Dr. Tracey is a highly skilled and experienced psychiatrist who helps her patients restore joy and balance in their lives using the most up to date treatment strategies and the highest quality of care. She specializes in sleep related problems and has appeared on CNN and HLN.
In this week’s episode of the Sailing to Success Podcast Show, Lyndsay Phillips interviews Melissa Toler. Melissa is a writer, speaker, and certified health and wellness coach. Her work challenges the status quo about weight loss and helping women feel comfortable in their own skin. Her mission is to help women live incredible lives without having to change their bodies to do it.
Robert is a best selling author and sought after public speaker. Robert teaches people to manage their finances and build a rich future.
http://www.lyndsayphillips.com/podcastrobertgignac/
In this episode of Sailing To Success, host Lyndsay Phillips interviews Aaron Hoos, a writer, copyrighting strategist and expert on sales funnels. Aaron’s first book is “The Sales Funnel Bible: How To Generate More Leads, Turn More Of Them Into Customers, And Do It All Faster, Easier, And For More Profit.” In this show Aaron offers great tools and strategies that people can use immediately in their sales letters, landing pages and copyrighting.
I was honored to sit down with Stephen Christopher; CEO and founder of Seequs Marketing Technologies. Seequs Marketing Technologies is a company with expertise in all areas of business, but prides themselves on specializations in SEO and Pay Per Click. Stephen strives to have Seequs be the best online marketing firm in their industry. Today’s episode is all about web design! Stephen lets us in on his secrets and even shares a few tips in tricks in getting your website in tip top shape and optimized for success! Don’t miss this episode; tune in now!
I was delighted to have the opportunity to sit down with the Founder and CEO of “Interview Connections”, Jessica Rhodes. Jessica also hosts the hit internet TV show: Internet Connections TV, the “Rhodes to Success Podcast”, and is the Co-host of “Podcast Producers”: a 10 Episode series on iTunes all about “how-to” create a podcast. Along with all of these feats, Jessica is a guest speaker at the Awesome Dream Business Academy and has also shared the stage with an assortment of experts at The Podcast Movement and Podcast New England. Needless to say, Jessica is an expert of all things “Podcasting” and really breaks down the elements of starting and having an amazing podcast show specifically for you! Tune in today to discover all of her expert tips on Podcasting!
In this week’s episode of the Sailing to Success Podcast Show, Lyndsay Phillips interviews Matt “Handshakin” Holmes, who is an entrepreneur, speaker, and author. Matt is the Founder of Handshakin.com, author of Handshakin Your Way to Entrepreneurial Success, and creator of the Handshakin Video Series. Matt helps entrepreneurs implement networking and personal branding strategies in their businesses.
In this week's podcast of Smooth Sailing Online Support, Lyndsay Phillips interviews Justin Christianson, President and co-founder of Conversion Fanatics, speaker, entrepreneur and #1 Amazon Bestselling Author of Conversion Fanatic: How To Double Your Customers, Sales & Profits With A/B Testing.
In today's episode of Sailing Success Online Support's Podcast, Lyndsay Phillips interviews Diane Gardner, best selling author of five books, speaker, tax coach and owner of Adept Business Solutions. She saved her clients over 503.000$ in tax payments and we are going to discuss some tips on how you can start doing the same in your own business.
I sit down to a fascinating conversation with Susie Miller on the relationship challenges of married entrepreneurs. A few minutes into our chat, she talks about personality styles and their impact on relationships, and what an eye-opener it is! We end our conversation with tips from Susie for having better conversations with your spouse.
Susie Miller is known internationally as The Better Relationship Coach. She helps people create better personal and professional relationships. Susie is the author of Listen, Learn, Love: How to Dramatically Improve Your Relationships in 30 Days or Less! She is also a contributing writer at Huffington Post.
Today we have an episode that you cannot afford to miss! We had with us: Lindsey Anderson, CEO and Founder of WebImpakt.com, trafficandleads.com, and oneclicklindsey.com. Lindsey is an expert of everything from web design, SEO, landing pages, and more. Lindsey gives our listeners plenty of tips and tricks on optimizing your websites or businesses to gain more traffic and leads. She goes through and translates the hard to understand world of Search Engine Optimization for our listeners and shares with us the things every entrepreneur must do in order to acquire and convert successful leads. Tune in right now to find out how to bring more traffic to your business and start improving today!
In this episode, I interview the incredible Dr. Carri Drzyzga, a well known international practitioner of functional medicine. Throughout this episode, Dr. Carri informs our listeners of one of the most commonly dealt with problems that our society faces today: Fatigue. Dr. Carri shares with our listeners the story of how she dealt with chronic fatigue herself and how suffering from it convinced her into trying different techniques to gain insight into how she could fix it. Tune in today to hear how you can begin to break down your fatigue and how you too can boost your overall brain health!