Neuro Hive Podcast: Recent Episodes
Alex Vonderhaar
Welcome to Neuro-Hive! Join the Hidden Falls Media team as we take weekly deep dives into neuro-marketing, business development, and entrepreneurship. Our team took a big risk putting this information out for you, and creating this content. We need your support to help beat the big tech and media overlords who just want to keep you addicted to mediocrity. They are making billions of dollars and ripping the United States apart, all for the sake of keeping us dumb, numb, and glued to our phones. You are what they fear the most. Self-reliant & independent thinkers!
As Founder & Chief Creative Officer of Circus Maximus, Ryan Kutscher spearheads strategic and innovative campaigns for established and emerging brands including Amazon Prime Video, Angry Orchard and more.
Under his leadership, Circus Maximus was awarded AdAge’s Small Agency of the Year in 2017. In building the small agency’s roster to a team of 40 in five offices across three continents, Ryan is constantly redefining the boundaries of the traditional agency model.
Ryan previously served as Chief Creative Officer of J. Walter Thompson’s (JWT) New York office, receiving critical acclaim for his work on Band-Aid, Macy’s, Smirnoff and Kraft. His ‘Magic Vision App’ campaign for Band-Aid won the Gold Lion at Cannes.
He has been named twice on Creativity's World's Most Awarded Creative Directors while he was at Crispin, Porter + Bogusky for his work on Burger King, Volkswagen, Alliance for Climate Protection, and many others. Ryan is a three-time Grand Prix winner at the Cannes Advertising Festival—for Method, VW, and Burger King.
He also masterminded the Burger King “Whopper Freakout” campaign, praised by the Wall Street Journal for raising the company’s stock price. It also won the Grand Effie.
Aside from his experience creating advertising campaigns, Ryan advocates for a creative approach to life, encouraging entrepreneurship outside of employees’ daily duties at Circus Maximus, all while raising an Australian Shepherd on the mean streets of New York City.
Follow Alex on Instagram: www.instagram.com/alex.vonderhaar
Get the Neuro-Insider: www.neuro-insider.com/insider
In this episode of NeuroHive, host Alex Vonderhaar is joined by guest Bijal Patel to discuss the essential elements of branding in 2023. The two will explore the evolving landscape of branding and how businesses can stay ahead of the curve in an increasingly digital world.
They will delve into the importance of creating a consistent brand identity, building a loyal customer base, and leveraging social media and other digital platforms to tell your brand's story. Whether you're a small business owner or a marketing professional, this episode is a must-listen for anyone looking to up their branding game in the coming year.
Follow Bijal:
Instagram: https://www.instagram.com/welaunchyou/
Follow Alex:
Instagram: https://www.instagram.com/alex.vonderhaar
Sign up for the Neuro-Insider: https://www.neuro-insider.com/subscribe-7868
In this episode of NeuroHive, host Alex Vonderhaar is joined by guest Roy Edwards to discuss the future of artificial intelligence, collaborative intelligence, and business automations. The two will delve into the potential impact of these technologies on various industries and how they may shape the future of work. They will also discuss the ethical considerations surrounding the use of AI and the importance of building diverse and inclusive teams in the field. Tune in to get a glimpse into the exciting possibilities of what the future holds for AI and collaborative intelligence.
Follow Roy:
Instagram: https://www.instagram.com/capitolpresence/
YouTube: https://www.youtube.com/@capitolpresence
Follow Alex:
Instagram: https://www.instagram.com/alex.vonderhaar
Join the Neuromarketing Blueprint FB Community: https://www.facebook.com/groups/neuromarketingblueprint
Subscribe to the Neuro-Insider for a deeper dive into neuromarketing strategies: https://www.neuro-insider.com/subscribe-7868
In this episode, Alex shows you the forces that are behind all successful advertising and marketing campaigns.
Like he mentioned, if you're not subscribed to the Neuro Insider, our monthly $27 newsletter, you will love the January issue where he breaks down the 5 Market Sophistication Levels and how to crush your marketing in 2023. https://www.neuro-insider.com/info
Follow Alex on Instagram: www.instagram.com/alex.vonderhaar/
Follow Hidden Falls Media on Instagram: www.instagram.com/hidden.falls.media/
Want more information about HFM running your marketing? www.hiddenfallsmedia.com/
Is AI going to crush copywriters, media buyers, and marketers? Find out in this episode with Alex Vonderhaar.
Wanna learn from the worlds highest paid, most successful Neuromarketing Team? Sign up for the Neuro Insider HERE: https://www.neuro-insider.com/info
Follow Alex on Instagram: www.instagram.com/alex.vonderhaar/
Want to work with Hidden Falls Media? Schedule a call here: www.hiddenfallsmedia.com/contact
In this episode, Alex and Zach Babcock talk about how to brand, market, and successfully launch a podcast.
You'll also hear about stacking offers, and how to tap into the psychology of podcast listeners.
Follow Zach on Instagram: www.instagram.com/realzachbabcock
Underdog Empowerment: www.underdogempowerment.com
Follow Alex on Instagram: www.instagram.com/alex.vonderhaar
Hidden Falls Media: www.hiddenfallsmedia.com
In this episode Alex breaks down the Psychology of Money and how you're able to pull from the powerful forces of risk and luck when looking dealing with business.
This is the first part of a series where we break down the psychology of money and how to nobody is really crazy with their ideas of money... they are just viewing thier reality through a different lens.
Join our free FB community: https://www.facebook.com/groups/neuromarketingblueprint
Have questions for us? Drop us a DM: www.instagram.com/hidden.falls.media
In this episode, Alex reveals some of his best copywriting secrets that he uses in ads, websites, and much much more.
Wanna learn more about neuromarketing? Join our Free FB Community: Neuromarketing Blueprint: https://www.facebook.com/groups/neuromarketingblueprint
In this episode, Alex sits down with Jonathon Fodera of Integrated Business Financing to talk about credit, debt, how to structure your business for financial opportunties, and how to build/leverage a sales team to grow.
This is an episode you will not want to miss!
Jonathon's Links:
YouTube Channel: https://www.youtube.com/channel/UCv9gp1n6t2lmyVicsTXZYeQ
Instagram: https://www.instagram.com/jonathan.fodera/
Alex's Links:
Join the best neuromarketing community alive! https://www.facebook.com/groups/neuromarketingblueprint
Instagram: https://www.instagram.com/alex.vonderhaar/
Ever wonder how marketers create such killer ads that seem to never get old? It's because they are following a specific formula. In this episode, Alex Vonderhaar goes deep into the psychology around value, cost, and acceptability of an offer in a market place.
Wanna join the best marketing community around? https://www.facebook.com/groups/neuromarketingblueprint
I wanna give you a gift! Sign up for the Neuro Insider and get your first issue mailed to you for free! Claim your offer here: https://neurohive.live/checkout
Thanks to our sponsor, Hidden Falls Media, for another great episode!
Aaron Nash has built a national boutique gym franchise, “P-Fit the Platinum Standard of Fitness”™, which in year one of franchising sold more units than any other competitor in his space.
He owns four multi-award-winning locations in south Florida, generating millions in revenue and resulting in hundreds of thousands of pounds lost in the last five years.
He started WAYT Nutrition supplement company in February 2021, and its explosive growth has already transformed it into a 7-figure brand. Also, a co-founder of Kids Lives Matter, a 501c3, Aaron helps victims of US sex trafficking.
To date, they have recovered and rehabilitated over 100 victims per year.
His first book, Darkside Dichotomy, explains how to use the bad things that happen to all of us and turn them into jet fuel to accomplish your goals.
There is no fakery, no coaching, and no fluff from him. He is a real business owner building real solutions in the real world on his way to a 9-figure exit.
Follow Aaron: https://www.instagram.com/aaronnash20/
Interested in joining the smarter marketing revolution? Join our neuromarketing blueprint group here -> https://www.facebook.com/groups/neuromarketingblueprint
In this episode Alex goes into how to properly stack Google's performance max campaigns without losing your search campaign effectiveness.
Whether you're an ad buyer, agency owner, or a DIY business owner this episode is easily going to add value to your ad account.
In this episode Alex covers the HUGE news out of YouTube and Meta this last week and what it means for your marketing efforts!
Shoot us your questions via dm to www.instagram.com/alex.vonderhaar
In this episode Alex breaks down the framework, and copy of the greatest VSL ever made.
For those of you who need to increase your leads this is for you :)
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Submit your questions via DM to www.instagram.com/alex.vonderhaar/
In this episode, Alex is joined by Phil Leisure, Hidden Falls Media's Director of Business Development, and they go over how to keep your momentum as the world shifts financially.
If you haven't subscribed to our newsletter your seriously missing out - https://neurohive.live/subscribe
For more information related to today's episode please DM us https://www.instagram.com/hidden.falls.media/
Roger is another world renowed neuromarketer and incredible mind! On this episode we discuss how to eliminate friction within your customer journey.
Truly a one of a kind episode!
Want more neuromarketng insights? Subscribe to Neuro Hive today: https://neurohive.live/subscribe
In this episode, Alex goes through how they come up with marketing and advertising ideas within HFM.
Please use these tools ot help generate your next great idea!
Follow Alex and submit your questions via DM to www.instagram.com/alex.vonderhaar
In this episode, Alex is live at the Organize 365 headquarters for a Keynote presentation around the basics of neuromarketing, content production, and some quality Q&A.
Wanna have Alex as your next keynote? Schedule a call with us www.hiddenfallsmedia.com/contact
In this episode, Alex is joined by guest Jamie Villalovos.
Talking points:
How do you elevate your friend groups?
What is the mindset of someone who is dreaming bigger than their current reality?
What questions are we not asking our coaches that we need to be?
How have you begun to accumulate wealth that will be generational?
Check out Jamie and grab her new book here! https://www.instagram.com/jaime.villalovos/
In this Q&A episode, Alex answers questions around how to become a better copywriter, how to properly budget your ad spend, and whether it's better to develop a personal brand or a business brand.
Interested in having your questions answered? Submit them via DM to www.instagram.com/alex.vonderhaar
If you give me 25 minutes to create an ad campaign, the first 20 would go to research...
It's that powerful and will always out perform ads that are just "thrown together".
In this episode, Alex throws you some tools and techniques that he uses to create campaigns that generate insanely better results.
Wanna have HFM run your next campaign? Go to www.hiddenfallsmedia.com and click, Schedule A Call.
In this episode, Alex breaks down a masterclass around creative problem solving. You'll never look at headlines, offers, or products the same after learning this tool.
Wanna hire HFM? Go to www.hiddenfallsmedia.com and click, Schedule A Call
In our last episode Alex talked about a new way of conceptually thinking about Facebooks Ad Manager platform.
In this episode he gives a quick 3 minute tip on how to research better for your ad strategy.
Wanna have some help with your ads?
Visit: www.hiddenfallsmedia.com/contact
In this epsido Alex reveals why his FB ads have been successful over the last 2 years during one of the most turbulent times in media buying of all time.
It comes down to decentralizing your marketing campaigns away from the algorithms.
In this episode Alex shows you how.
Want us to do it for you? Go to www.hiddenfallsmedia.com to learn more.
Struggling to get your marketing to convert?
Odds are it's your headline.
Check out my top 5 headline tips - and 13 bonus headline techniques.
In this episode, Alex Vonderhaar breaks down the best practices when it comes to business to business marketing techniques.
From print, tv, radio, and social... how are you building your marketing strategy out for success?
Wanna be a guest on our Live Consults? DM Us! @alex.vonderhaar
In this episode Alex goes into the state of mind for clients who hire marketers and advertisers to help them with a campaign.
Can a campaign be solely judged by sales?!
Find out in this episode!
Interested in getting a free 30 minute business consultation? Shoot us a DM @alex.vonderhaar on instagram to schedule your time to be on the show.
In todays episode Alex and Andriene Onley talk about product positioning, brand development, and some basic marketing fundamentals for brick and mortar stores.
Interested in being a guest to receive a free 30 minute consultation for the podcast? Send us a DM: @alex.vonderhaar
In this episode Alex breaks down some of his favorite neuromarketing tools that help drive conversions.
Interested in working with our team? Visit www.hiddenfallsmedia.com/contact to schedule a call with our neuromarketing team.
In this episode Alex talks about Somatic Markers and how they make your brand unforgettable.
You'll learn what a somatic marker is, how big brands leverage them, and how you can start to make your brand unforgettable.
Interested in working with our team? Go to www.hiddenfallsmedia.com/
Angie Manson is the CEO of Elevate Addiction services and helps to run two treatment centers. She used to get numerous clients through word of mouth, with financial incentives for referrals. No longer able to go that route, Angie has had to rely heavily on Google. She’s found that unless you have a ton of money to compete, it can be hard to get a good ROI. She and Alex discuss business development strategies and how to create growth organically. Angie utilizes things like client success stories, staff of the month, and core values to create content. She’s working on developing a stronger call to action to accompany that content. What You’ll Learn: * How to leverage copy and offer. * How renaming or restructuring can get you a better ROI. * Which unconventional platforms you should be exploring. * What secondary desires are and how they can affect our call to action.
Favorite Quote:
“Nobody has cracked that code on what Google likes and accepts.” - Angie Manson
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In today's episode, Alex and Nathan Einkorn talk about the psychology of the customer journey and how to scale your mortgage brokerage.
If you want to hop on an hour consultation to work on your business development, advertising, or neuromarketing strategy use this link: https://calendly.com/hiddenfallsmedia/60-min-consultation
To grow your business three times faster, click here
As the CEO of Hidden Falls Media, Alex Vonderhaar is well versed in neuro-marketing. He’s developed a program called the Neuro-marketing Honey Pot that promises to help you grow your business 2-3x faster than you could alone. Through 3 months of direct coaching and support, you’ll learn to run, scale, and manage your paid media.
By visiting www.neurohive.live/honey-pot you can utilize the $30million and countless hours Hidden Falls Media has spent honing this process. If you’re ready to win back your turf without hype, lies, or millions of dollars in paid ads, you’re in the right place.
What You’ll Learn:
- How to stop losing hundreds of thousands of dollars a year.
- How to join the NeuroMarketing Honey Pot.
- How to unlock consumers' habits and create sticky products.
- What 3 promises you can count on working the NeuroMarketing Honey Pot Program.
Favorite Quote:
“You will hear a variety of strategies because there is no singular way to solve a problem.” - Alex Vonderhaar
Human psychology truly drives our buying decisions. So, how do we leverage this in our favor? It starts with understanding that marketing is a game of memorization. You want to get customers to memorize who you are and what you offer.
Alex has been studying neuro-marketing for years, and now he’s giving away what he’s learned for your value and benefit. Today, he’s sharing the top 7 most used forms of neuro-marketing. These are all great strategies but will require you to put in the work.
What You’ll Learn:
- How human psychology drives our buying decisions.
- What advertising statement can increase your trust score by 33%.
- How too many product variations can reduce sales.
- How to incorporate all 5 senses into your marketing.
Favorite Quote:
“There’s so many choices that people end up having paralysis by analysis.” - Alex Vonderhaar
In today's Episode, Alex sits down with Andrew Meyer, a seasoned real estate agent who is looking to get into the coaching space.
They go over how to structure your offer so it's irresistable, and the copy that needs to go along with it to get your audience to take action!
If you're interested in joining a live coaching call with Alex, please use this link: https://calendly.com/hiddenfallsmedia/60-min-consultation
In this episode Alex sits down with business owner Jason Krause to discuss relaunching his supplement company that was used by multiple players in the tour.
After a few years of the product being on the backburner, Alex and Jason discuss how to maximize the relaunch.
If you're interested in having a 1:1 1hr consultation with Alex please use this link: https://calendly.com/hiddenfallsmedia/60-min-consultation
In today's episode, Alex and Lisa dig into the variety of organization and productivity tools that are needed to build an empire and lifestyle that FIT YOU, and not just what the gurus tell you should be your life.
Lisa Woodruff is a productivity specialist, home & paper organization expert, and founder and CEO of Organize 365®. Lisa is the host of the top-rated Organize 365® Podcast where she shares strategies for reducing overwhelm, clearing mental clutter and living a productive and organized life.
Lisa has authored multiple books including The Paper Solution and Organization is a Learnable Skill. Lisa believes organization is not a skill you are born with. It is a skill that is developed over time and changes with each season of life.
What You’ll Learn:
- The 8 executive functions.
- The difference between organization and productivity.
- The 3 natural times a year to declutter.
- The history of women in the workforce.
Favorite Quote:
“I’m a teacher, I want to teach the skill of organizing.” -Lisa Woodruff
Interested in learning more? Check out Organize 365's minicourse here: https://organize365.com/minicourse
In this episode Alex sits down with business owner Jason Krause to discuss relaunching his supplement company that was used by multiple players in the tour.
After a few years of the product being on the backburner, Alex and Jason discuss how to maximize the relaunch.
If you're interested in having a 1:1 1hr consultation with Alex please use this link: https://calendly.com/hiddenfallsmedia/60-min-consultation
In this live episode Alex consults Michelle Fuller - One Bold MF - on her new coaching offer. They dig into offer, copy, and how to leverage diffferent copy structures. Want to get 1:1 consulting? Book your time here: https://calendly.com/hiddenfallsmedia/60-min-consultation
The secrets revealed in this 6 minute episode have the ability to add $100,000 per month into your pocket if you execute.
Niche down they say! PSHHHHH while it is super effective when done correctly, the statement above is typically where most internet gurus leave you.... with just a buzz word.
In this episode Alex breaks down the key componenets and questions that ACTUALLY build a niche market for you to cherry pick from at will. It's a lot simpler than you would think.
Looking to get more help? For $495 you can get access to our team of neuromarketers to help you build your own niche market. Just use this link to schedule: https://calendly.com/hiddenfallsmedia/60-min-consultation
Book your time now, and save yourself the time, money, and headache of trying to do this yourself.
In this episode you get to hear the inside conversation between a tech/IT company and Alex on how to leverage content, paid media, and business development for growth.
Understanding your customer life cycle is the key to how big brands grow. You hear people like Mr. Wonderful or Mark Cuban on Shark Tank talk about the importance of understanding your numbers, but what numbers are they talking about???
In this episode Alex breaks down the 5 main stages each person goes through inside of the buying cycle, and how to market appropriately.
At just 17 years old, Henny Prod is a successful photographer and videographer specializing in rap music videos. He touts himself as a one-man band that does all aspects of his craft himself, with customer satisfaction at the center of it all. Lined up to do sports photography for his school when Covid hit and shut it all down, Henny was taken down a different path. On a family trip to Chicago, he met Famous Dex and his videographer and thought he could be successful in that space. With NFT’s entering the scene, musicians are getting more exclusive with their content. Henny see’s vinyl coming back as a collector's item, with art being a big part of it. Connecting with their audience is a big part of the rap world, and vlogging is on the rise. Being a musician is no longer just about making music, you have to create an experience. What You’ll Learn:
- How the rap industry is on top of social media.
- How NFT’s are changing the music industry.
- How exclusivity can drive sales.
- How taking a step back can propel you forward.
Favorite Quote:
“Dig deep on your strengths, rather than focusing on your weaknesses.” -Henny Prod
Alex is coming in hot today with a stinger of an episode. Keeping it short and sweet, he goes over the 3H formula that helps him and others to get all of their conversions. Implement this strategy today and you’ll see dramatic results.
What You’ll Learn:
- What the heartache strategy is.
- What the helping step consists of.
- What happily ever after advertising means.
Favorite Quote:
“We have to go after the heartache, then we can get to the helping.” -Alex Vonderhaar
How well are you communicating with your audience? Is your content clear and engaging? To succeed in this digital age, you’ll need to create quality content, and Alex is here to teach you how. You’ll want to grab a pen and paper and share this episode with anyone on your team. What You’ll Learn: * The steps to becoming a prolific content creator. * The four stages to learning well.
Favorite Quote:
“We’re in a digital age, where content consumption is at an all-time high.” — Alex Vonderhaar
Do you have a goal of building a 7-figure business in 12 months? Alex says that’s plenty of time to make that happen. We’re already a month into 2022 so you should have mapped out your revenue goals for the year. If you haven’t, we’re here to help. Alex is sharing which questions to ask in order to create your revenue goals. Once we have our numbers, it’s time to plug them into a spreadsheet to see if we’re on course to hit our goals.
Everything we do rises and falls on strategy sessions. This is when you discover what it’s going to take to get you to your numbers. Reverse engineering your goals is a great way to see how many sales calls, for example, you need every month. It’s important to come back to your sales and revenue goals everyday and to keep a scorecard on your KPIs. Anytime you feel like you're falling behind, go back to your spreadsheet and go over the economics on how to make your goal a reality.
What You’ll Learn:
- How to start breaking down revenue goals.
- How to tie KPIs to revenue goals.
- Why excel spreadsheets are your friend.
- What a scorecard is and how it works.
Favorite Quote:
“Most people tell me they had no idea it was that easy to become a 6 or 7-figure brand.” -Alex Vonderhaar
Alex is coming at you solo today to share his biggest life lesson as a neuro marketer. It happened with his very first neuro marketing client. He was confident he could help his client and ended up generating $2million in 3 days off of $50k in ad spend. Alex had hit it out of the park and was on cloud nine. Until he got a text that there was a problem. It turns out Alex had done too well. He sold more inventory than was available. Customers' money had to be returned and the company's reputation took a big hit.
Not only did Alex not get paid, but he worked for free the next three months to help turn the company's reputation back around. It taught him a valuable lesson, though, a lesson he credits with generating $60million in 2021 for his clients. He learned to ask better questions. Now he requires all new clients to go through a two-day deep dive. He makes sure he has all the data he could possibly need before he starts making any decisions.
What You’ll Learn:
- How Alex got into marketing.
- How to ask better questions.
- What one quality every entrepreneur has.
- What Alex’s two-day deep dive consists of.
Favorite Quote:
“Great businesses are focused on creating an amazing experience for their customers.” - Alex
Alex brings in Hidden Falls Media’s Director of Business Development, Phil Leisure, to share what he knows. In the last episode, we talked about the importance of setting a plan. Last year brought failure for countless businesses, and it’s because they didn’t have a comprehensive marketing plan. Marketing isn’t sales, it’s just a means of getting to the sales process. Phil says with so many different avenues of marketing, it’s foolish to focus on just one.
Phil reminds us to take a look at how clients are finding you, how you are using different marketing avenues, and in what combinations. Is your brand creating a wow experience? Do you even have a brand? People will buy a product once, but they’ll stay engaged with a brand. It can be exhausting always trying to introduce a new product to keep people engaged with you. Build your brand, build the experience, build your sales.
What You’ll Learn:
- Where most holes in marketing plans are found.
- How to move from marketing to sales.
- How to analyze your customers' sales journey.
- How to utilize the back side of the funnel.
Favorite Quote:
“In today’s world, nobody doesn’t know they’re being sold to.” -Phil Leisure
What is it worth to you to be able to live in your customers’ minds 24/7? You can access all that staying power, and the success that comes with it, with a few well-planned (and well-placed) marketing moves.
On this episode of The Hidden Falls Media Experience, Alex and Zach dig into the psychology secrets used by the best marketers and sales teams out there, mind tricks you can use to price your products more effectively, what it takes to pull away from the dishonest Internet “experts” and create engagement-worthy content, and how to use sensory elements in your brand and products to completely revolutionize your customer experience. Tune in to learn how to carve out your place as a trusted authority in the minds of your target audience.
What You’ll Learn:
- What marketing really means without all the trends, showmanship, and bad advice - and what you need to know about marketing directly to your customers’ brains
- How to build customer trust, and raise your prices in the process, with just one short sentence
- Why our favorite smells (and the memories associated with them) have more power than we think over what we buy and how buying makes us feel
- And much more!
Favorite Quote:
“How do we create behavioral patterns? How do we take and hijack systems and behaviors to modify them to what we want? They use it in the context of counseling, but it's the same context for business. It's looking at human behavior, figuring out where your business or product or service overlaps with the habits they already have, and then starting to stack and deconstruct those in ways that we want.”
- Alex Vonderhaar
How to Get Involved:
Alex Vonderhaar is the founder and CEO of Hidden Falls Media, where he merged his background in neuroscience and psychology with his digital marketing experience. Alex has built a brand that helps large and small business owners achieve their goals by increasing brand awareness through natural messaging and research-backed strategies. You can find Alex on LinkedIn, Twitter, and Instagram.
If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!
Tony Whatley is a business mentor, speaker, best-selling author, and podcast host. He is best known as Co-Founder of LS1Tech, an online automotive community which grew into the largest of its kind, with over 300,000 registered members. This business sold for millions in only five years after starting. Amazingly; it was just his part-time business!
Tony once led a successful corporate career with over 27 years experience in oil/gas, managing $100MM+ international EPIC projects. He has built and scaled project management departments, and consulted within Fortune 100 corporations on systems, processes, and leadership. Tony also has extensive experience in procurement and contract laws, as well as contract negotiation. In 2015, Tony decided to focus on building businesses full-time, and left behind a multiple six-figure salary range to do what he loves.
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Guest: Tony Whatley
https://365driven.com/
https://365driven.com/book/
https://www.instagram.com/365driven/
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Host: Alex Vonderhaar
Alex is a serial entrepreneur and the Founder of Hidden Falls Media, a neuro-marketing agency servicing SMB clients across the globe.
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Instagram: http://instagram.com/alex.vonderhaar
LinkedIn:https://www.linkedin.com/in/alex-vonderhaar
Facebook: http://facebook.com/hiddenfallsmedia
Website: http://www.hiddenfallsmedia.com
Weekly playlist: http://bit.ly/HiddenFallsMedia
We have all done it. You turn on the TV and, without thinking, start scrolling through social media while the nightly news plays aimlessly in the background. This isn’t because you are addicted to your feed – you are distracted by it. Distracted behavior is likely to present in aspects of your life you haven’t even noticed.
Nir Eyal is an expert on the intersection of psychology, technology, and business. His most recent bestseller, Indistractable: How to Control Your Attention and Choose Your Life, breaks down the habit of distraction many people fall victim to every day.
In this episode of the Hidden Falls Media Experience, Nir and Alex dive into what constitutes addiction, habits, and triggers to give a comprehensive take on how to overcome distraction in your life. Listen in for an episode that will realign the way you approach productivity.
What You'll Learn:
- What is pseudo-work, and why it is harmful to your productivity
- How internal and external triggers influence your response to uncomfortable emotional states
- Why any task can’t become a habit and how activities that are performed within this stream of unconscious thought don’t necessarily make you more productive
- And much more!
Favorite Quote:
“When you tell people they're addicted to something; they believe there's nothing they can do. Because addiction is this compulsive dependency; because it is a pathology – we medicalize and moralize behavior that we can control.”
- Nir Eyal
Connect with Nir:
nirandfar.com
How to Get Involved:
Alex Vonderhaar is the founder and CEO of Hidden Falls Media, where he merged his background in neuroscience and psychology with his digital marketing experience. Alex has built a brand that helps large and small business owners achieve their goals by increasing brand awareness through natural messaging and research-backed strategies. You can find Alex on LinkedIn, Twitter, and Instagram.
If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!
This will blow your mind!
Tony Piloseno is one of the top content creators in the world with over 2 MILLION followers across all platforms. But not only is this young man social media savvy, he’s also a successful entrepreneur! He has got a wealth of knowledge you NEED to hear!
The only way to get ahead in the social media game AND EVERY OTHER AREA OF YOUR LIFE is to outwork everyone else… but how?
In this interview, Tony is sharing his unfiltered and authentic secrets about how to build a massive following on social media and revealing the HUSTLE behind the success.
He wasn’t just waiting around to live an average life. Tony went out and HUSTLED follower by follower to grow his reach, but not just for his own brand, but for Sherwin Williams. He was later fired after taking their social media accounts VIRAL, and later picked up a local Florida company where he is now building his entrepreneurial passions.
Building a social empire isn’t just about clout. It’s a REAL BUSINESS strategy that requires WORK, DEDICATION, and a RELENTLESS will to win!
Don’t miss out on these never-before shared strategies on how to grow your following and stand out online. PLUS Tony reveals the worst decision any content creator can make!
Social media is a business and this interview is your blueprint.
This episode is not just for Gen-Zers. This interview is for young and old alike who want to increase their productivity in business and digital marketing.
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Guest: Tony Piloseno
https://www.instagram.com/tonesterpaints/
https://www.tiktok.com/@tonesterpaints?lang=en
https://www.youtube.com/channel/UCUhLCpJxt5XmU5d0-LwhLMw
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Host: Alex Vonderhaar
https://www.instagram.com/alex.vonderhaar/
Free Fix Your Marketing Community: bit.ly/HFM-FixYourMarketing
It's not a matter of if, but a matter of when.... burnout is inevitable. Whether you're a surgeon, lawyer, CEO, blue collar worker, or a middle school student. Our bodies and minds are constantly in overdrive, and our society doesn't do us any favors to correct this over stimulated state of being.
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In this episode Erica and Alex breakdown some incredible techniques to help you overcome burnout so you can live your best life!
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If you enjoyed this episode, please take a second and pop us a review… p.s. It would mean the world to me if you hit the subscribe button ;)
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Guest: Erica Cuni
www.theburnoutprofessor.com/burnout-quiz
https://www.instagram.com/theburnoutprofessor/
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Host: Alex Vonderhaar
https://www.instagram.com/alex.vonderhaar/
Free Fix Your Marketing Community: bit.ly/HFM-FixYourMarketing
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Anthony Hammond is an entrepreneur, real estate investor and a 20+ year professional in organizational leadership. Buying his first investment property at 17 yrs old, Anthony has continued to diversify with endeavors that include:
- Founder of Brothers Dojo (Anthony is a black belt in karate and an experienced kickboxer)
- Founder of Redfox Apps
- Founder of SWAGGA™ Apparel
- Founder of The DOWORK Foundation
- Director of Schmick Management & Investment Services Pty Ltd
With an extensive success record in business, from going 0-$50k p/m in less than 6 months to generating a 7-figure Company in less than 12 months, Anthony lives by a very simple philosophy, 'Do The Work'.
If you are looking for MORE in your life, your relationships, your health along with your wealth, including building and / or scaling a business, Anthony can help you get to where you want to go.
anthonyhammond.com.au
https://www.facebook.com/DOWORKFoundation
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If you enjoyed this episode, please take a second and pop us a review… p.s. It would mean the world to me if you hit the subscribe button ;)
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Host: Alex Vonderhaar
Alex is a serial entrepreneur and the Founder of Hidden Falls Media, a neuro-marketing agency servicing SMB clients across the globe.
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Instagram: instagram.com/alex.vonderhaar
LinkedIn: www.linkedin.com/in/alex-vond...
Facebook: facebook.com/hiddenfallsmedia
Website: www.hiddenfallsmedia.com
Weekly playlist: bit.ly/HiddenFallsMedia
Mike Machin is the CEO/Creative Director at Machine Studio, a graphic artist, digital media specialist, and incredible Entrepreneur. In this episode, Alex and Mike cover the impact that good creative inside your business can have.
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If you enjoyed this episode, please take a second and say ‘Hi’ in the comments and let me and my team know what you thought of the video … p.s. It would mean the world to me if you hit the subscribe button ;)
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Alex Vonderhaar is a serial entrepreneur and the Founder of Hidden Falls Media, a neuro-marketing agency servicing SMB clients across the globe.
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Instagram: http://instagram.com/alex.vonderhaar
LinkedIn:https://www.linkedin.com/in/alex-vond...
Facebook: http://facebook.com/hiddenfallsmedia
Website: http://www.hiddenfallsmedia.com
Weekly playlist: http://bit.ly/HiddenFallsMedia
Have you ever wondered what the secret is to living your best life? We all know we have to put in the work to get what we want...but more importantly, it takes being consistent and having good habits to make the work count!
On this episode of “Friday Fast Track,” Alex shares daily habits he’s implemented that have changed his life. They’ve allowed him to grow in his business and achieve many personal goals, getting him to be where he wants to be.
If you want to excel when it comes to your income, fitness, and cognitive capacity, then this episode is for you. Tune in to learn more on how to get work done faster and be performing at a higher level.
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What You'll Learn:
- That you have to be clear when creating your goals.
- How by following these steps you can become more creative, and have less anxiety.
- Why without consistency your time will be wasted and your goals will fail.
Favorite Quote:
“ You really can't expect to get what you want or achieve anything in particular without having a direction.”
– Alex Vonderhaar
How to Get Involved:
Alex Vonderharr is the founder and CEO of Hidden Falls Media, where he merged his background in neuroscience and psychology with his digital marketing experience. Alex has built a brand that helps large and small business owners achieve their goals by increasing brand awareness through natural messaging and research-backed strategies. You can find Alex on LinkedIn, Twitter, and Instagram.
If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!
Can using the right words really drive more sales? When you effectively address problems with products, it will resonate with your audience. But persuasion is an art and influencing is a science. Sean Kemp has refined these abilities to guide and grow businesses with simplicity and credibility in mind.
Sean’s minimalist approach, which fuses psychology and marketing, has grabbed the attention of entrepreneurs everywhere. He has generated multiple 8-figures online through his passion for taking the clutter out of business – specifically in the e-commerce space.
On this episode of the Hidden Falls Media experience, Sean and Alex break down what makes good, persuasive copy, where to start building a brand’s credibility, and how to develop enough intuition to take off your copywriting training wheels. Listen in for an episode that will elevate your business to stand out among the competition.
What You'll Learn:
- How Sean’s self-taught skills were inspired by a webinar and developed by a few strategic Google searches
- Why headlines and bullet points are the first step to success in e-commerce sales
- What are dimensionalized benefits and how incorporating them can elevate brand awareness
- And much more!
Favorite Quote:
“I might not be the best writer. I'm just a really, hella good researcher. I know exactly where to look and what to find to encapsulate the voice of the reader” – Sean Kemp
Connect with Sean:
minimalistmethods.com
How to Get Involved:
Alex Vonderhaar is the founder and CEO of Hidden Falls Media where he merged his background in neuroscience and psychology with his experience in digital marketing. Alex has built a business that helps large and small business owners achieve their goals by increasing brand awareness through natural messaging and research-backed strategies. You can find Alex on LinkedIn, Twitter, and Instagram.
If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!
Building an online brand is slapped right in the face of many business owners, and in this episode, Zach and Alex breakdown how they have built one of the world's fastest growing e-commerce clothing brands.
Cyber Monday 2020 was projected to bring more online revenue than ever due to the pandemic. Online spend was slated to increase by as much as 35% to $12.7 billion, which would make it the largest digital sales day ever.
Online sales increased at less than half the projected rate, growing 15.1%. Consumers still spent a record $10.8 billion on Cyber Monday 2020, making it shatter previous online shopping records.
This is a slowdown from Cyber Monday 2019‘s online sales growth, which jumped 19.7% year-over-year to hit $9.4 billion.
Online consumer spend grew the most on Small Business Saturday and Sunday, which saw 30.2% and 23.7% growth respectively year-over-year. The pandemic has fueled consumers’ support for small businesses, which have faced significant struggles this year.
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If you enjoyed this episode, please take a second and pop us a review… p.s. It would mean the world to me if you hit the subscribe button ;)
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Alex is a serial entrepreneur and the Founder of Hidden Falls Media, a neuro-marketing agency servicing SMB clients across the globe.
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Instagram: http://instagram.com/alex.vonderhaar
LinkedIn:https://www.linkedin.com/in/alex-vond...
Facebook: http://facebook.com/hiddenfallsmedia
Website: http://www.hiddenfallsmedia.com
Weekly playlist: http://bit.ly/HiddenFallsMedia
Do you have a plan? 2021 was a pivotal year for numerous people, but it was also a year of dumb mistakes. A lot of these mistakes could’ve been avoided with a business plan. Countless people find themselves reacting instead of being proactive. This is where a plan could save you. Try starting with a 3-year vision. Create a marketing plan. The Hidden Falls Media Agency does a fantastic job at creating and sticking with a plan. That doesn’t mean they don’t know how to pivot and roll with the punches, it just means they have a framework to fall back on. Don’t get buried by other marketers because you don’t have all your bases covered.
What You’ll Learn:
- What the 7 parts of a funnel are.
- Why marketing is not sales.
- How to create a successful business plan.
- Where you’re losing 87% of your marketing plan.
Favorite Quote:
“2021 was a pivotal year for a lot of people in business.” — Alex Vonderhaar
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Hello and welcome to Neuro-Hive! Join the Hidden Falls Media team as we take weekly deep dives into neuro-marketing, business development, and entrepreneurship.
Our team took a big risk putting this information out for you, and creating this content.
We need your support to help beat the big tech and media overlords who just want to keep you addicted to mediocrity.
They are making billions of dollars and ripping the United States apart, all for the sake of keeping us dumb, numb, and glued to our phones.
You are what they fear the most. Self-reliant, independent thinkers, and individuals who are willing to put in the work that success requires.
To help our cause of creating impactful, and transparent content to help American business owners, we need you to support the show.
If we taught you something new, gave you an insight into something, or even just made you smile a bit today, please share the show."
In this very first episode of the NeuroHive, get to know your host, Alex Vonderhaar. As a professional neuro-marketer, Alex has found human attention interesting since he was a child. This led to a love of motion graphics and art. He fell in love with tricking the brain to think things were real. Everyone told him not to pursue an art degree, and so Alex went after a science degree. He studied how the brain works and how drugs affect the brain. It was a near-death experience during his senior year of college that would pull Alex from the medical path into things like breath work and cryotherapy. It wasn’t long until he stumbled on flotation therapy and began to get the answers he was seeking.
Alex ended up working a minimum wage job scrubbing the float tanks until the business almost shut down. Alex decided to learn digital marketing and single-handedly saved the business. With all this knowledge of the neuroscience behind marketing, Alex was ready to branch out on his own. He took the leap and started his own neuro-marketing agency. Now he’s ready to share that knowledge with others. Through interviews and personal experiences, Alex hopes there will be something to learn in each episode.
What You’ll Learn:
- How slight of hand magic led to Alex’s interest in human attention.
- How a near-death experience caused Alex to pivo his life.
- What sensory deprivation and flotation therapy is.
- What neuro-marketing is.
Favorite Quote:
“The world is run by entrepreneurs.” — Alex Vonderhaar
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Hello and welcome to Neuro-Hive! Join the Hidden Falls Media team as we take weekly deep dives into neuro-marketing, business development, and entrepreneurship.
Our team took a big risk putting this information out for you, and creating this content.
We need your support to help beat the big tech and media overlords who just want to keep you addicted to mediocrity.
They are making billions of dollars and ripping the United States apart, all for the sake of keeping us dumb, numb, and glued to our phones.
You are what they fear the most. Self-reliant, independent thinkers, and individuals who are willing to put in the work that success requires.
To help our cause of creating impactful, and transparent content to help American business owners, we need you to support the show.
If we taught you something new, gave you an insight into something, or even just made you smile a bit today, please share the show."
"Hello and welcome to Neuro-Hive! Join the Hidden Falls Media team as we take weekly deep dives into neuro-marketing, business development, and entrepreneurship. Our team took a big risk putting this information out for you, and creating this content. We need your support to help beat the big tech and media overlords who just want to keep you addicted to mediocrity. They are making billions of dollars and ripping the United States apart all for the sake of keeping us dumb, numb, and glued to our phones. A lot of you are entrepreneurs. You are what they fear the most. Self-reliant, independent thinkers, and individuals who are willing to put in the work that success requires. To help our cause of creating impactful, and transparent content to help American business owners, we need you to support the show. If we taught you something new, gave you an insight into something, or even just made you smile a bit today, please share the show."