Tacoincidence with Scott Porter: Recent Episodes
Scott Porter
This is Tacoincidence — where we learn secrets of breakthrough brand experience from the most brilliant leaders while we’re on the search for the perfect taco. Your host is Scott Porter, entrepreneur, brand experience strategist and the taco-obsessed founder of Search for the Perfect Taco. Join the journey on our website, follow us on social media, subscribe to the podcast and YouTube channel, and tune in every Taco Tuesday for new episodes of Tacoincidence, where we’ll continue to explore the secrets to level-up your brand experience AND your taco game.
I met up with Johnny Tanner at Don Joaquin's Street Tacos. Together with his wife and seven kids, they are a viral YouTube sensation originally known as the Tannerites. With literally billions of views, they have pivoted their family business focus from ridiculously fun video snapshots into their lives and added the very timely and powerful uplifting message of YAWI — You are worth it. I wanted to learn why he believes in the power of culture, brand experience and human connection, what he does to create it and how it’s helped him thrive. All…over tacos. It really doesn’t get much better than this!
- Secret #1: Reflect on your "why"
- Secret #2: Uplift your customers and help them feel heard
- Secret #3: Help your customers feel uniquely valued
- Secret #4: Do things within your business to stay relevant.
- Secret #5: Speak to the one and show empathy
- Secret #6: Send a consistent message that resonates
- Secret #7: Help your team members become the best people they can be
- Secret #8: Care about your people over quotas or money
- Secret #9: Provide an experience and change everything for your customers
- Secret #10: Hire for attitude and then train in the technical
- Secret #11: Treat your team like they are part of your dream
- Secret #12: Create experiences with personal interactions with real care
- Secret #13: Build relationships and not just businesses
- Secret #14: Remember your customers have individual worth
- Secret #15: Teach the WHY to your team so they create an immersive brand experience
- Secret #16: Decide to create a better experience and the how will take care of itself
- Secret #17: Get on the same level as your team members
YOUR INPUT, FEEDBACK AND IDEAS
Thanks so much for watching this episode of Tacoincidence! I'd love to to hear your feedback and ideas so drop a COMMENT below, hit me up on Instagram, email, phone or ...over tacos. Make sure to SUBSCRIBE to this podcast so you'll be the first to know when the new episodes are released (basically your Taco Tuesday alarm clock).
LINKS MENTIONED IN THIS EPISODE
Taco Stop #13: Don Joaquin's Street Tacos, American Fork, UT
- Website
YAWI Family
- YouTube
Jonny Tanner
Scott Porter
- LinkedIn
Search for the Perfect Taco:
- YouTube
- Website
ABOUT TACOINCIDENCE
This is Tacoincidence — where we learn in this unconventional master class the secrets of breakthrough culture, brand experience and human connection from the most brilliant leaders while we’re on the search for the perfect taco. I'm your host, Scott Porter, entrepreneur, brand experience strategist and the taco-obsessed founder of Search for the Perfect Taco.
In my lifelong search, I’ve learned the taco experience is even more than crazy good tacos — it’s about real human connection. And Tacoincidence is about discovering how visionary leaders build successful organizations with human experience at the core of their brand’s DNA. Whether it’s with granola bars, electric bikes, software or socks. I wanted to learn why these leaders believe in the power of relationship-based brand experience, what they do to create it and how it’s helped them thrive. All…over tacos.
Join the journey on our website — you’re not going to want to miss out on our national taco tour we’re planning! Follow us on social media, subscribe to the podcast and YouTube channel, and tune in every Taco Tuesday for new episodes of Tacoincidence, where we’ll continue to explore the secrets to level-up your culture and brand experience AND your taco game.
I met up with Jeff Kearl on Taco Tuesday at Sancho's Tacos in San Clemente, California. He has reshaped the sock industry by creating Stance, one of the most well known and comfortable sock brands around. As an investor, founder and entrepreneur, Jeff is great at observing market trends and filling them. He has also developed a thriving company culture of excellence and efficiency. I wanted to learn how he was able to create such a thriving company, and what secrets have helped him and his employees thrive.... All…over tacos. It really doesn’t get much better than this!
- Secret #1: Deconstruct everything in the R&D phase
- Secret #2: Ask lots of questions, listen and act on the answers
- Secret #3: Focus on what you can control and execute flawlessly
- Secret #4: Build a team that's scrappy, gritty and figures it out
- Secret #5: Reinforce your company values constantly
- Secret #6: Operationalize a culture of gratitude
- Secret #7: Stand for more than what you sell
- Secret #8: Surround yourself with those who see your potential
- Secret #9: Position your product differently in a profitable market
- Secret #10: Connect your customer to your product on a deep level
- Secret #11: Mission-driven businesses require hard work and discipline
- Secret #12: Be kind and respectful — the key to personal success
- Secret #13: Find positive, inspiring and smart people to create your team
- Secret #14: Think independently and embrace your originality
- Secret #15: Beware of "Best practices" because they yield common results
- Secret #16: Believe in your people to unlock their potential
YOUR INPUT, FEEDBACK AND IDEAS
Thanks so much for watching this episode of Tacoincidence! I'd love to to hear your feedback and ideas so drop a COMMENT below, hit me up on Instagram, email, phone or ...over tacos. Make sure to SUBSCRIBE to this podcast so you'll be the first to know when the new episodes are released (basically your Taco Tuesday alarm clock).
LINKS MENTIONED IN THIS EPISODE
Taco Stop #13: Sancho’s Tacos, San Clemente, California
- Website
Stance
- Website
Jeff Kearl
Scott Porter
- LinkedIn
Search for the Perfect Taco:
- YouTube
- Website
ABOUT TACOINCIDENCE
This is Tacoincidence — where we learn in this unconventional master class the secrets of breakthrough culture, brand experience and human connection from the most brilliant leaders while we’re on the search for the perfect taco. I'm your host, Scott Porter, entrepreneur, brand experience strategist and the taco-obsessed founder of Search for the Perfect Taco.
In my lifelong search, I’ve learned the taco experience is even more than crazy good tacos — it’s about real human connection. And Tacoincidence is about discovering how visionary leaders build successful organizations with human experience at the core of their brand’s DNA. Whether it’s with granola bars, electric bikes, software or socks. I wanted to learn why these leaders believe in the power of relationship-based brand experience, what they do to create it and how it’s helped them thrive. All…over tacos.
Join the journey on our website — you’re not going to want to miss out on our national taco tour we’re planning! Follow us on social media, subscribe to the podcast and YouTube channel, and tune in every Taco Tuesday for new episodes of Tacoincidence, where we’ll continue to explore the secrets to level-up your culture and brand experience AND your taco game.
I met up with Cydni Tetro on Taco Tuesday at Rico Cocina in Salt Lake City Utah. She's built her entire career and businesses around creating superhero moments for customers and her team everyday. A former Disney entrepreneur-in-residence, she is also the CEO of Brandless and Founder and President of Women Tech Council where she is impacting generations by empowering young women to pursue careers in business and tech. I wanted to learn more about her journey in understanding customers, insights into how it has helped shape her career, and advice she has to empower individuals and businesses to do the same. All…over tacos. It really doesn’t get much better than this!
- Secret #1: Take your customers on a journey
- Secret #2: Help people become part of the stories they love
- Secret #3: Put customers in the storyline — it's powerful
- Secret #4: Customer experience gives you a competitive edge
- Secret #5: Positive personalized experiences create loyal customers for life
- Secret #6: Successful companies are investing in improving experience
- Secret #7: Customers will pay a premium for experience
- Secret #8: Tech enables unique and personalized forms of human connection
- Secret #9: One moment impacts relationships forever
- Secret #10: Use your talents to help others develop theirs
- Secret #11: Diverse teams outperform in revenue and profits
- Secret #12: Help people become the very best they can become
- Secret #13: To change culture, first look at your own interactions
YOUR INPUT, FEEDBACK AND IDEAS
Thanks so much for watching this episode of Tacoincidence! I'd love to to hear your feedback and ideas so drop a COMMENT below, hit me up on Instagram, email, phone or ...over tacos. Make sure to SUBSCRIBE to this podcast so you'll be the first to know when the new episodes are released (basically your Taco Tuesday alarm clock).
LINKS MENTIONED IN THIS EPISODE
Taco Stop #13: Rico Cocina SLC, Utah
- Website
Brandless
- Website
Women Tech Council
- Website
Cyndi Tetro
Scott Porter
- LinkedIn
Search for the Perfect Taco
- YouTube
- Website
ABOUT TACOINCIDENCE
This is Tacoincidence — where we learn in this unconventional master class the secrets of breakthrough culture, brand experience and human connection from the most brilliant leaders while we’re on the search for the perfect taco. I'm your host, Scott Porter, entrepreneur, brand experience strategist and the taco-obsessed founder of Search for the Perfect Taco.
In my lifelong search, I’ve learned the taco experience is even more than crazy good tacos — it’s about real human connection. And Tacoincidence is about discovering how visionary leaders build successful organizations with human experience at the core of their brand’s DNA. Whether it’s with granola bars, electric bikes, software or socks. I wanted to learn why these leaders believe in the power of relationship-based brand experience, what they do to create it and how it’s helped them thrive. All…over tacos.
Join the journey on our website — you’re not going to want to miss out on our national taco tour we’re planning! Follow us on social media, subscribe to the podcast and YouTube channel, and tune in every Taco Tuesday for new episodes of Tacoincidence, where we’ll continue to explore the secrets to level-up your culture and brand experience AND your taco game.
I met up with Clay Olsen on Taco Tuesday at El Mexiquense in Lehi, UT. He is a man on a powerful, and challenging, mission to convince the world that porn kills love and fighting pornography is cool. As the As the CEO of Impact Suite and Founder and CEO of the non-profit organization, Fight the New Drug, he is the fighter in chief on the battle to empower everyone against the dangers and harmful impact of pornography. I wanted to learn why he believes in the power of culture, brand experience, and human connection, what he does to create it, and how it’s helped him thrive. All…over tacos. It really doesn’t get much better than this!
- Secret #1: Where knowledge lacks, conviction makes up
- Secret #2: Cause curiosity in what you create
- Secret #3: Create impact through brand engagement
- Secret #4: Branding starts with culture
- Secret #: Innovation comes from passion, determination & sheer will
- Secret #5: Create a persona to understand your target
- Secret #6: Find existing "electricity," organize it into a brand
- Secret #7: Connect to the product using emotions & experience
- Secret #8: Allow personal expression & creativity in marketing
- Secret #9: Have a healthy sense of naivety
- Secret #10: Persist. Get back up. Pivot. Never quit.
- Secret #11: Find people who are passionate about their craft
- Secret #12: Home runs — not base hits
YOUR INPUT, FEEDBACK AND IDEAS
Thanks so much for watching this episode of Tacoincidence! I'd love to hear your feedback and ideas so drop a COMMENT below, hit me up on Instagram, email, phone, or ...over tacos. Make sure to SUBSCRIBE to this podcast so you'll be the first to know when the new episodes are released (basically your Taco Tuesday alarm clock).
LINKS MENTIONED IN THIS EPISODE
Taco Stop #12: El Mexiquense, American Fork, UT
- Website
Fight the New Drug
- Website
Impact Suite
- Website
Clay Olsen
Scott Porter
- LinkedIn
Search for the Perfect Taco
- YouTube
- Website
ABOUT TACOINCIDENCE
This is Tacoincidence — where we learn in this unconventional master class the secrets of breakthrough culture, brand experience, and human connection from the most brilliant leaders while we’re on the search for the perfect taco. I'm your host, Scott Porter, entrepreneur, brand experience strategist, and the taco-obsessed founder of Search for the Perfect Taco.
In my lifelong search, I’ve learned the taco experience is more than crazy good tacos — it’s about real human connection. And Tacoincidence is about discovering how visionary leaders build successful organizations with human experience at the core of their brand’s DNA. Whether it’s with granola bars, electric bikes, software, or socks. I wanted to learn why these leaders believe in the power of relationship-based brand experience, what they do to create it and how it’s helped them thrive. All…over tacos.
Join the journey on our website — you’re not going to want to miss out on our national taco tour we’re planning! Follow us on social media, subscribe to the podcast and YouTube channel, and tune in every Taco Tuesday for new episodes of Tacoincidence, where we’ll continue to explore the secrets to level-up your culture and brand experience AND your taco game.
I met up with Ravi Patel on Taco Tuesday at Guisados in Burbank, CA. He’s an entrepreneur, investor and co-founder of the granola bar company This Saves Lives. He’s also an award-winning actor who wrote and directed an autobiographical documentary called Meet the Patels. I wanted to learn why he believes in the power of culture and brand experience, what he does to create it and how it’s helped him thrive. All…over tacos. It really doesn’t get much better than this!
"These secrets save lives."
- Secret #1: Focus on what really matters in life and imbue that into your work
- Secret #2: Be authentic to your purpose and pursue your passions
- Secret #3: Obsess over winning. Appreciate failure. Love the grind.
- Secret #4: Understand what your end users are into
- Secret #5: You are only as good as your product in the long term
- Secret #6: Differentiate your product and brand
- Secret #7: Raving fans amplify with loud voices
- Secret #8: Hire people who genuinely care. Be picky
- Secret #9: Help people feel the impact of what you do
- Secret #10: Focus on the end goal and then creatively strategize how to get there
- Secret #11: Seek inspiration from people you love
- Secret #12: Create different, authentic experiences that are "noisier" than the competition.
- Secret #13: Make something your customers want over and over again
YOUR INPUT, FEEDBACK AND IDEAS
Thanks so much for watching this episode of Tacoincidence! I'd love to hear your feedback and ideas so drop a COMMENT below, hit me up on Instagram, email, phone or ...over tacos. Make sure to SUBSCRIBE to this podcast so you'll be the first to know when the new episodes are released (basically your Taco Tuesday alarm clock).
LINKS WE MENTION IN THIS EPISODE
Taco Stop #11: Guisados, Los Angeles
- Website
This Bar Saves lives
- Website
Meet the Patels
- Website
Ravi Patel
Scott Porter
Search for the Perfect Taco:
- YouTube
- Website
ABOUT TACOINCIDENCE
This is Tacoincidence — where we learn in this unconventional master class the secrets of breakthrough culture, brand experience and human connection from the most brilliant leaders while we’re on the search for the perfect taco. I'm your host, Scott Porter, entrepreneur, brand experience strategist and the taco-obsessed founder of Search for the Perfect Taco.
In my lifelong search, I’ve learned the taco experience is even more than crazy good tacos — it’s about real human connection. And Tacoincidence is about discovering how visionary leaders build successful organizations with human experience at the core of their brand’s DNA. Whether it’s with granola bars, electric bikes, software or socks. I wanted to learn why these leaders believe in the power of relationship-based brand experience, what they do to create it and how it’s helped them thrive. All…over tacos.
Join the journey on our website — you’re not going to want to miss out on our national taco tour we’re planning! Follow us on social media, subscribe to the podcast and YouTube channel, and tune in every Taco Tuesday for new episodes of Tacoincidence, where we’ll continue to explore the secrets to level-up your culture and brand experience AND your taco game.
“The world is bigger than just ourselves.”
- Secret #1: Build something that focuses on giving back (7:12)
- Secret #2: Being sustainable does no good if we’re not sustainable ourselves (13:28)
- Secret #3: Understand the difference between the fear focused, the unfocused and the strategy focused CEO (17:17)
- Secret #4: It’s ok to be scared, just don’t focus on it (18:41)
- Secret #5: Verbalize that you’re human (20:13)
- Secret #6: Growth and opportunity surrounds those that pivot and focus on changing offerings (22:21)
- Secret #7: it’s critical to be reaching out to your team at this time (26:01)
- Secret #8: Reach out to others about what their strategy is and collaborate (30:19)
- Secret #9: Adjusting your product to the crisis can help to grow your company (33:13)
- Secret #10: As long as people know that you care about them, the original mission stays true (36:14)
- Secret #11: Create meaningful human connection in times of constraint (39:05)
- Secret #12: Focusing on community will help you win (44:12)
Links we mention in this episode:
- Cotopaxi
- Cotopaxi's #OneUtah T-shirts
- Cotopaci's Questival Quaranteam
- Forbes article: What Covid-19 Reveals About Your Leadership as a CEO
- Cotopaxi and Uncharted Supply teaming up during pandemic
- Quarantine Survival Kit
- Sobe Eats
- San Diablo Artisan Churros
- Thirst Drinks
- Rhone
Follow Davis Smith
Watch Tacoincidence episode VIDEOS
- Website for Tacoincidence videos
Follow the Search for the Perfect Taco
- YouTube
- Website
Follow Scott Porter
About Tacoincidence
This is Tacoincidence LIVE — where we learn secrets of breakthrough culture and brand experience from the most brilliant leaders while we’re on the search for the perfect taco — even over a Zoom call during quarantine. I'm your host, Scott Porter, entrepreneur, brand experience strategist and the taco-obsessed founder of Search for the Perfect Taco.
The taco cannot be stopped so we order from a local taquerias for delivery — #saveTacoTuesday — and get raw and real about how these leaders are tackling the challenges of the a global pandemic and economic crisis.
In my lifelong search, I’ve learned the taco experience is even more than crazy good tacos — it’s about real human connection. And Tacoincidence is about discovering how visionary leaders build successful organizations with human experience at the core of their brand’s DNA. Whether it’s with granola bars, electric bikes, software or socks. I wanted to learn why these leaders believe in the power of relationship-based brand experience, what they do to create it and how it’s helped them thrive. All…over tacos.
Join the journey on our website — you’re not going to want to miss out on our national taco tour we’re planning! Follow us on social media, subscribe to the podcast and YouTube channel, and tune in every Taco Tuesday for new episodes of Tacoincidence, where we’ll continue to explore the secrets to level-up your brand experience AND your taco game.
“The more you make business like life, the more successful it is.”
- Secret #1: Work with a team that is passionate (4:00)
- Secret #2: Create lasting value with strong emotional connection (9:07)
- Secret #3: Empower your customers by addressing their insecurities (12:02)
- Secret #4: Identify the driving insecurity your customers feel (14:00)
- Secret #5: Focus on people, not products, to build loyalty (16:21)
- Secret #6: Define and infuse your company values early on (22:26)
- Secret #7: Your business is your kid — how are you raising your kid? (26:21)
- Secret #8: Be disciplined to stand for what your brand is becoming (29:25)
- Secret #9: Ask: What are we trying to make someone feel? (31:30)
- Secret #10: Differentiate yourself by being sincere (36:21)
- Secret #11: Be a good friend to your customers on their terms (39:01)
- Secret #12: Make people feel better is a massive differentiator (56:00)
- Secret #13: Go listen to your customer (1:00:00)
- Secret #14: The more you make business like life, the more successful it is (1:06:04)
Links we mention in this episode:
- SOL Mexican Cocina
Follow Trent:
- Nutrition Zone
- Motiv8 Performance Nutrition
- TYKU Sake
Watch Tacoincidence episode VIDEOS
- Website for Tacoincidence videos
Follow the Search for the Perfect Taco
- YouTube
- Website
Follow Scott Porter
About Tacoincidence
This is Tacoincidence — where we learn secrets of breakthrough brand experience from the most brilliant leaders while we’re on the search for the perfect taco. I'm your host, Scott Porter, entrepreneur, brand experience strategist and the taco-obsessed founder of Search for the Perfect Taco.
In my lifelong search, I’ve learned the taco experience is even more than crazy good tacos — it’s about real human connection. And Tacoincidence is about discovering how visionary leaders build successful organizations with human experience at the core of their brand’s DNA. Whether it’s with granola bars, electric bikes, software or socks. I wanted to learn why these leaders believe in the power of relationship-based brand experience, what they do to create it and how it’s helped them thrive. All…over tacos.
Join the journey on our website — you’re not going to want to miss out on our national taco tour we’re planning! Follow us on social media, subscribe to the podcast and YouTube channel, and tune in every Taco Tuesday for new episodes of Tacoincidence, where we’ll continue to explore the secrets to level-up your brand experience AND your taco game.
“Your team is your family.”
- How Insight Himalaya Treks operate and who they serve (4:21)
- Secret #1: Listen to what your clients want (6:10)
- How to never come across a difficult client (9:18)
- Secret #2: Live "Namaste" — Respect others at the same level, if not higher (11:30)
- Secret #3: The Visitor is God (14:51)
- Secret #4: Treat your team as family (23:35)
- Secret #5: Provide an exemplary experience and your clients will follow (25:42)
- Secret #6: Anticipate your clients' needs (30:35)
- Secret #7: Design your customer experience from a perspective of empathy (34:31)
- Secret #8: Build loyalty through attention to detail (38:12)
- Secret #9: Surprise and delight — even with the basics (39:42)
- Secret #10: Gain an edge on your competitors by doing something extra (44:48)
Links we mention in this episode:
- Tacos Mi Caramelo
Follow Binod:
- Insight Himalaya Treks
Watch Tacoincidence episode VIDEOS
- Website for Tacoincidence videos
Follow the Search for the Perfect Taco
- YouTube
- Website
Follow Scott Porter
About Tacoincidence
This is Tacoincidence — where we learn secrets of breakthrough brand experience from the most brilliant leaders while we’re on the search for the perfect taco. I'm your host, Scott Porter, entrepreneur, brand experience strategist and the taco-obsessed founder of Search for the Perfect Taco.
In my lifelong search, I’ve learned the taco experience is even more than crazy good tacos — it’s about real human connection. And Tacoincidence is about discovering how visionary leaders build successful organizations with human experience at the core of their brand’s DNA. Whether it’s with granola bars, electric bikes, software or socks. I wanted to learn why these leaders believe in the power of relationship-based brand experience, what they do to create it and how it’s helped them thrive. All…over tacos.
Join the journey on our website — you’re not going to want to miss out on our national taco tour we’re planning! Follow us on social media, subscribe to the podcast and YouTube channel, and tune in every Taco Tuesday for new episodes of Tacoincidence, where we’ll continue to explore the secrets to level-up your brand experience AND your taco game.
“The Mom Squad is the secret to our success.”
- When Susan decided she’d do moccasins exclusively (5:14)
- Secret #1 Keep trying different things until one sticks (7:17)
- Secret #2 Turn broken systems into a positive inflection point (10:31)
- Secret #3 Enable your customer to mark meaningful moments (11:41)
- Secret #4 Alleviate customer burdens (17:45)
- Secret #5 In order to build a legacy, don't sacrifice the brand (19:08)
- Secret #6 Give your customers white glove treatment (20:00)
- Secret #7 Do everything you can to hire for culture fit (21:80)
- Secret #8 Make everyone feel like a valued customer (23:02)
- Secret #9 Hire team members who relate to your customers (25:50)
- How the Mom Squad works (26:00)
- Secret #10 Be resilient — Don't give up (27:24)
- Secret #11 Create a memorable 360 degree customer experience (28:30)
- Secret #12 You can achieve anything (30:00)
- Secret #13 Listen to your customers & incorporate their feedback (35:00)
Links we mention in this episode
- Blue Poblano
Follow Susan
- Freshly Picked
Follow the Search for the Perfect Taco
- YouTube
- Website
Follow Scott Porter
About Tacoincidence
This is Tacoincidence — where we learn secrets of breakthrough brand experience from the most brilliant leaders while we’re on the search for the perfect taco. I'm your host, Scott Porter, entrepreneur, brand experience strategist and the taco-obsessed founder of Search for the Perfect Taco.
In my lifelong search, I’ve learned the taco experience is even more than crazy good tacos — it’s about real human connection. And Tacoincidence is about discovering how visionary leaders build successful organizations with human experience at the core of their brand’s DNA. Whether it’s with granola bars, electric bikes, software or socks. I wanted to learn why these leaders believe in the power of relationship-based brand experience, what they do to create it and how it’s helped them thrive. All…over tacos.
Join the journey on our website — you’re not going to want to miss out on our national taco tour we’re planning! Follow us on social media, subscribe to the podcast and YouTube channel, and tune in every Taco Tuesday for new episodes of Tacoincidence, where we’ll continue to explore the secrets to level-up your brand experience AND your taco game.
“The systems are in place to deliver wow.”
- How the idea came to Josh for Pick Me Up (14:30)
- Secret #1: Anyone can sell a product, make it an experience (16:41)
- Secret #2: Create value-added interactions — not transactions (18:06)
- Secret #3: Hire for character traits that support your mission (18:56)
- Secret #4: The power of the pause (22:00)
- Secret #5: Be real and connect personally (27:56)
- Secret #6: Take responsibility for your mistakes. See things from a customer's perspective. (32:00)
- Secret #7: Fully integrate the customer and brand experience into every business decision you make (37:46)
- Secret #8: Every touchpoint adds to the customer experience (49:31)
- TACOINCIDENCE SECRET: Own your mistakes — wow in the service recovery
- Know your customers' names and what they love
- Secret #9: Be creative and end on a high note (50:00)
- Secret #10: Look inward — your team reflects how you are (55:20)
Links mentioned in this episode:
- Pick Me Up
- Simon Sinek
- Setting the Table by Danny Meyers
- Mexicali Tacos & Co.
Follow Josh:
- Linked In
Follow the Search for the Perfect Taco
- YouTube
- Website
Follow Scott Porter
About Tacoincidence
This is Tacoincidence — where we learn secrets of breakthrough brand experience from the most brilliant leaders while we’re on the search for the perfect taco. I'm your host, Scott Porter, entrepreneur, brand experience strategist and the taco-obsessed founder of Search for the Perfect Taco.
In my lifelong search, I’ve learned the taco experience is even more than crazy good tacos — it’s about real human connection. And Tacoincidence is about discovering how visionary leaders build successful organizations with human experience at the core of their brand’s DNA. Whether it’s with granola bars, electric bikes, software or socks. I wanted to learn why these leaders believe in the power of relationship-based brand experience, what they do to create it and how it’s helped them thrive. All…over tacos.
Join the journey on our website— you’re not going to want to miss out on our national taco tour we’re planning! Follow us on social media, subscribe to the podcast and YouTube channel, and tune in every Taco Tuesday for new episodes of Tacoincidence, where we’ll continue to explore the secrets to level-up your brand experience AND your taco game.
“The more that we’re able to do good and authentically give back, the more people love the brand.”
- Our take on the tacos at Taqueria 27 (1:20)
- How growing up internationally influenced Davis’ brand philosophy (8:12)
- Secret #1: Start with why (12:12)
- Secret #2: Build purpose into your brand DNA (15:23)
- Secret #3: Build brand experiences that create brand evangelists (17:00)
- Secret #4: Do more to lift others (22:30)(27:55)
- Secret #5: Share stories that connect your brand to people (23:45)
- Secret #6: Stand out with an authentic mission (23:45)
- Secret #7: Stay humble and learn from inspiring brands (28:10)
- Secret #8: Make a human connection with your brand (34:40)
- What the search for the perfect taco is all about (36:00)
- Secret #9: There's a beautiful way to do something no one's ever done (41:42)
- Secret #10: You can change the world in some small way (44:54)
- Secret #11: Powerful leaders and brands identify their core values (49:00)
- Secret #12: Make a lasting difference in people's lives (49:40)
Links we mention in this episode:
- Cotopaxi
- Taqueria27
Video version of this episode (31:41)
Follow Davis:
Follow Scott Porter
About Tacoincidence
This is Tacoincidence — where we learn secrets of breakthrough brand experience from the most brilliant leaders while we’re on the search for the perfect taco. I'm your host, Scott Porter, entrepreneur, brand experience strategist and the taco-obsessed founder of Search for the Perfect Taco.
In my lifelong search, I’ve learned the taco experience is even more than crazy good tacos — it’s about real human connection. And Tacoincidence is about discovering how visionary leaders build successful organizations with human experience at the core of their brand’s DNA. Whether it’s with granola bars, electric bikes, software or socks. I wanted to learn why these leaders believe in the power of relationship-based brand experience, what they do to create it and how it’s helped them thrive. All…over tacos.
Join the journey on our website — you’re not going to want to miss out on our national taco tour we’re planning! Follow us on social media, subscribe to the podcast and YouTube channel, and tune in every Taco Tuesday for new episodes of Tacoincidence, where we’ll continue to explore the secrets to level-up your brand experience AND your taco game
“In a way, this is a ministry.”
- How My Intent got started (:30)
- Secret #1: Take people on a journey (3:21)
- Why people choose to put intention words instead of their name on a piece of jewelry (13:41)
- Secret #2: Be a catalyst for personalized inspiration (16:31
- How Chris decided to make bracelets as a business (20:50)
- Secret #3: Reserve judgment and ask a lot of questions (23:46)
- Secret #4: Create lasting memories and memorabilia (25:36)
- Secret #5: Remove barriers to create a great experience (26:35)
- Secret #6: Create physical elements that pique curiosity in your mission (27:26)
- Secret #7: Make personal interaction core to your experience (28:11)
- Secret #8: Get customers to experience the brand ASAP (28:41)
- Secret #9: Help your customers make your product theirs (29:00)
- Secret #10: Create real impact — Don't just sell orders (29:21)
- How Chris has felt the impact of what he’s doing (35:01)
- Secret #11: Fill the need customers have for meaningful connection (36:14)
- Secret #12: Standardize where is doesn't matter. Customize when it does. (42:10)
- What Scott chose to put on his own My Intent bracelet (43:00)
Links mentioned in this episode:
- MyIntent Project
- Tocaya Organica
Follow Chris:
Follow the Search for the Perfect Taco:
- YouTube
- Website
Follow Scott Porter:
About Tacoincidence
This is Tacoincidence — where we learn secrets of breakthrough brand experience from the most brilliant leaders while we’re on the search for the perfect taco. I'm your host, Scott Porter, entrepreneur, brand experience strategist and the taco-obsessed founder of Search for the Perfect Taco.
In my lifelong search, I’ve learned the taco experience is even more than crazy good tacos — it’s about real human connection. And Tacoincidence is about discovering how visionary leaders build successful organizations with human experience at the core of their brand’s DNA. Whether it’s with granola bars, electric bikes, software or socks. I wanted to learn why these leaders believe in the power of relationship-based brand experience, what they do to create it and how it’s helped them thrive. All…over tacos.
Join the journey on our website — you’re not going to want to miss out on our national taco tour we’re planning! Follow us on social media, subscribe to the podcast and YouTube channel, and tune in every Taco Tuesday for new episodes of Tacoincidence, where we’ll continue to explore the secrets to level-up your brand experience AND your taco game.
“Treat people the way they want to be treated."
- Why customer experience has resonated with Carine her whole life (2:55)
- Secret #1: Differentiate with Customer Experience (7:11)
- Secret #2: Create a Culture of Care (9:24)
- Secret #3: Be Kind (11:20)
- Secret #4: Choose Courage Over Comfort (12:34)
- Secret #5: Embrace Tech to Improve the Experience (14:24)
- Secret #6: Customers Pay More for Superior Experience (21:41)
- Secret #7: Invest in Your Employees (24:15)
- Secret #8: Hire Empathetic Frontline Employees (25:28)
- Secret #9: Succeed with Diversity and Customer Experience Programs (26:23)
- Secret #10: Staple Yourself to the Customer's Bill (27:38)
- What Banyan has taught Carine about customer experience (35:00)
- Secret #11: Take Off Your Boss Hat. Be a Student of Your Business (47:51)
- Secret #12: Create an Environment of Abundance (52:50)
- Secret #13: Leave People Feeling Good (54:20)
Links we mention in this episode
- Brasas Mexican Grill
- Banyan
Follow Carine:
Follow the Search for the Perfect Taco
- YouTube
- Website
Follow Scott Porter
About Tacoincidence
This is Tacoincidence — where we learn secrets of breakthrough brand experience from the most brilliant leaders while we’re on the search for the perfect taco. I'm your host, Scott Porter, entrepreneur, brand experience strategist and the taco-obsessed founder of Search for the Perfect Taco.
In my lifelong search, I’ve learned the taco experience is even more than crazy good tacos — it’s about real human connection. And Tacoincidence is about discovering how visionary leaders build successful organizations with human experience at the core of their brand’s DNA. Whether it’s with granola bars, electric bikes, software or socks. I wanted to learn why these leaders believe in the power of relationship-based brand experience, what they do to create it and how it’s helped them thrive. All…over tacos.
Join the journey on our website — you’re not going to want to miss out on our national taco tour we’re planning! Follow us on social media, subscribe to the podcast and YouTube channel, and tune in every Taco Tuesday for new episodes of Tacoincidence, where we’ll continue to explore the secrets to level-up your brand experience AND your taco game.
“Nothing great is ever accomplished on your own. There's a team."
"Everybody's hard is different."
"We didn't have a 100% mindset. We had a 300% mindset."
"We will never know the impact that we had because we decided not to quit."
- What James did after losing his home and all his money (2:35)
- Secret #1: Do what you say you're going to do (7:50)
- How to do something that no one believes you can do (8:35)
- Secret #2: Dream it, work hard, make it happen (11:35)
- How the law of attraction actually works in real life (11:45)
- Secret #3: Get out of your own way and "redefine your impossible" (12:10)
- What happens when you go 100% in on your goal (17:15)
- Why James keeps doing public speaking even though he doesn't like it (19:35)
- Secret #4: BE PRESENT. Now is all we really have control over (29:15)
- Secret #5: Make the choice to show up every single day
- Secret #6: SOAR: Stress, Optimize, Adapt, and Recover (31:20)
- What is possible when you combine an incredible vision and an unparalleled work ethic (33:30)
- Secret #7: Be patient. With a massive amount of urgency (34:15)
- Secret #8: Be humble. Don't try to do it all on your own (35:03)
- Where the Iron Cowboy brand came from (35:50)
- Secret #9: There is no substitute for experience (39:20)
- Secret #10: Don't be unreachable. Relate to your customers (43:30)
- Secret #11: Treat every human as a human (46:40)
- How to create a better experience with your brand immediately (57:20)
- Secret #12: Know your strengths (57:35)
- Secret #13: Hire the right people (57:45)
- James' next huge adventure revealed (1:00:20)
Watch Tacoincidence episode VIDEOS
- YouTube // Including this episode's video version (34:44)
Links we mention in this episode
- Iron Cowboy
- In Our Own Quiet Way
- Dean Karnazes
- Impact Summit
- Redefine Impossible
- Tacos CDMX
Follow James
- Website
- LinkedIn — James Lawrence
- LinkedIn — Iron Cowboy LLC
Follow the Search for the Perfect Taco
- YouTube
- Website
Follow Scott Porter
About Tacoincidence
This is Tacoincidence — where we learn secrets of breakthrough brand experience from the most brilliant leaders while we’re on the search for the perfect taco. I'm your host, Scott Porter, entrepreneur, brand experience strategist and the taco-obsessed founder of Search for the Perfect Taco.
In my lifelong search, I’ve learned the taco experience is even more than crazy good tacos — it’s about real human connection. And Tacoincidence is about discovering how visionary leaders build successful organizations with human experience at the core of their brand’s DNA. Whether it’s with granola bars, electric bikes, software or socks. I wanted to learn why these leaders believe in the power of relationship-based brand experience, what they do to create it and how it’s helped them thrive. All…over tacos.
Join the journey on our website — you’re not going to want to miss out on our national taco tour we’re planning! Follow us on social media, subscribe to the podcast and YouTube channel, and tune in every Taco Tuesday for new episodes of Tacoincidence, where we’ll continue to explore the secrets to level-up your brand experience AND your taco game.
"It's trickle-down happiness."
- Our take on the tacos at Tacos Tu Madre (2:30)
- How David designed Aptive differently from all his previous companies (6:22)
- Secret #1: Create great company culture (6:38)
- Secret #2: Treat your team really well (9:00)
- Why attitude and work ethic are more important than work experience when hiring (10:15)
- Secret #3: Be accountable for customer satisfaction (12:35)
- Secret #4: Get out and experience your customer's perspective (12:55)
- Secret #5: Out-WOW the competition (15:49)
- Why cleanliness in your physical space is so important (16:00)
- Secret #6: A customer's name is gold (20:32)
- Secret #7: It's the whole team (24:20)
- How to find exceptional people to hire (24:55)
- Secret #8: Increase happiness and develop leaders (29:10)
- The one thing David recommends leaders do to create successful companies (32:01)
- Secret #9: Differentiate to produce results (34:10)
- Secret #10: Customers pay more for increased happiness (35:20)
- Secret #11: Share your secrets, don't be selfish (39:12)
- Secret #12: Strive for your greatest potential (41:10)
Links we mention in this episode
- Aptive Environmental
- Tacos Tu Madre
- Delivering Happiness by Tony Hsieh
Watch Tacoincidence episode VIDEOS
- YouTube // Including this episode's video version (20:39)
Follow David Royce
Follow Scott Porter
Follow the Search for the Perfect Taco
- YouTube
- Website
About Tacoincidence
This is Tacoincidence — where we learn secrets of breakthrough brand experience from the most brilliant leaders while we’re on the search for the perfect taco. I'm your host, Scott Porter, entrepreneur, brand experience strategist and the taco-obsessed founder of Search for the Perfect Taco.
In my lifelong search, I’ve learned the taco experience is even more than crazy good tacos — it’s about real human connection. And Tacoincidence is about discovering how visionary leaders build successful organizations with human experience at the core of their brand’s DNA. Whether it’s with granola bars, electric bikes, software or socks. I wanted to learn why these leaders believe in the power of relationship-based brand experience, what they do to create it and how it’s helped them thrive. All…over tacos.
Join the journey on our website — you’re not going to want to miss out on our national taco tour we’re planning! Follow us on social media, subscribe to the podcast and YouTube channel, and tune in every Taco Tuesday for new episodes of Tacoincidence, where we’ll continue to explore the secrets to level-up your brand experience AND your taco game.
"There's two choices in life: you can remain or you can evolve."
- The value of learning customer experience from every company you work for (3:50)
- Secret #1: Be different (5:20)
- What was different about Dragonfly spin classes from all the others Gayle had taken (5:31)
- The reward of leaving a stable, unfulfilling job and going for the opportunity you are passionate about (8:08)
- Secret #2: Pay attention to the details (9:18)
- Why Dragonfly doesn't feel like it has any competition (9:38)
- Secret #3: Create real connection (12:35)
- How Dragonfly inspires customers to be "the best version of you" (12:46)
- Secret #4: Human centered experience is greater than bells and whistles (18:15)
- Why creating a welcoming environment for all walks of life makes such a difference (18:24)
- Secret #5: Empathy leads to loyalty (19:01)
- Secret #6: Hire selectively (20:30)
- What Dragonfly looks for in hiring instructors (20:41)
- Secret #7: Stay true to your core focus (25:05)
- Why you need to be crystal clear on what your product really is (25:15)
- How to be attuned to what your customer wants (29:55)
- Secret #8: Make them feel seen (31:20)
- What makes Dragonfly different and special (31:30)
- The one thing Gayle suggests to make an amazing customer experience (38:44)
Links we mention in this episode
- Taco Stop #1: Lotería Grill, Los Angeles
- Dragonfly Cycling
Watch Tacoincidence episode VIDEOS
- YouTube // Including this episode's video version (15:17)
Follow Gayle Fuller
Follow Scott Porter
Follow the Search for the Perfect Taco
- YouTube
- Website
About Tacoincidence
This is Tacoincidence — where we learn secrets of breakthrough brand experience from the most brilliant leaders while we’re on the search for the perfect taco. I'm your host, Scott Porter, entrepreneur, brand experience strategist and the taco-obsessed founder of Search for the Perfect Taco.
In my lifelong search, I’ve learned the taco experience is even more than crazy good tacos — it’s about real human connection. And Tacoincidence is about discovering how visionary leaders build successful organizations with human experience at the core of their brand’s DNA. Whether it’s with granola bars, electric bikes, software or socks. I wanted to learn why these leaders believe in the power of relationship-based brand experience, what they do to create it and how it’s helped them thrive. All…over tacos.
Join the journey on our website — you’re not going to want to miss out on our national taco tour we’re planning! Follow us on social media, subscribe to the podcast and YouTube channel, and tune in every Taco Tuesday for new episodes of Tacoincidence, where we’ll continue to explore the secrets to level-up your brand experience AND your taco game.
This is Tacoincidence — where we learn secrets of breakthrough brand experience from the most brilliant leaders while we’re on the search for the perfect taco. I'm your host, Scott Porter, entrepreneur, brand experience strategist and the taco-obsessed founder of Search for the Perfect Taco.
In my lifelong search, I’ve learned the taco experience is even more than crazy good tacos — it’s about real human connection. And Tacoincidence is about discovering how visionary leaders build successful organizations with human experience at the core of their brand’s DNA. Whether it’s with granola bars, electric bikes, software or socks. I wanted to learn why these leaders believe in the power of relationship-based brand experience, what they do to create it and how it’s helped them thrive. All…over tacos.
Join the journey on our website — you’re not going to want to miss out on our national taco tour we’re planning! Follow us on social media, subscribe to the podcast and YouTube channel, and tune in every Taco Tuesday for new episodes of Tacoincidence, where we’ll continue to explore the secrets to level-up your brand experience AND your taco game.
Follow us on:
- Tacoincidence episode VIDEOS
- Website : Search for the Perfect Taco
- Instagram: Search for the Perfect Taco
- LinkedIn: Search for the Perfect Taco
- Linkedin: Scott Porter