The Freenoter: Recent Episodes

The Freenoter

Introducing The Freenoter! There are lots of resources out there on how to become a paid speaker or keynoter, but what if you speak to build your business, as a FREEnoter? Each week, join Tamsen and Tom Webster as they cover all the angles of how to profit from speaking for free. If you are looking to grow your business from the stage--without "selling from the stage," this is the show for you. We will cover EVERY aspect of building your business through speaking, and even share a different craft cocktail recipe every week, just because.

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On this episode, Tamsen and Tom revisit the COVIDCABANA and look at how to adapt your content to the virtual world now that we have no stages to speak from! We will look at how the very talented Vinh Giang has upped his virtual game and evolved his offerings, and we will celebrate the beaches we aren't visiting with a refreshing Mojito.

Show Notes:

MC SKAT KAT: https://www.youtube.com/watch?v=xweiQukBM_k

The world's biggest lazy river is in Texas because of course it is: https://www.youtube.com/watch?v=Wja0ljaC3lM

Vinh Giang: https://www.vinhgiang.com/

The Mojito:

Muddle 8-10 mint leaves with a tablespoon of simple syrup at the bottom of a highball glass. Fill with ice, and add 1.5 oz. of rum unless you are still in quarantine, in which case go on ahead and double that. Top with soda water. Muy refrescante.

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On this episode of The Freenoter, Tamsen and Tom delve into that bane of all freenotes, Question and Answer time! How can speakers and freenoters turn the Q&A section of their talk into a secret weapon? Also, we debut a new segment: the COVIDCABANA!!!...in which we adapt the lessons from each episode especially for webinars and virtual presentations, since we won't be seeing live stages for a while! We also visit the work of Real Hero of Speaking Michael Port, and enjoy a lovely Irish cocktail: the Tipperary.

Show Notes:

Michael Port's "Steal The Show": https://www.amazon.com/Steal-Show-Interviews-Deal-Closing-Performances-ebook/dp/B00NKQLDMU/ref=as_li_ss_tl?dchild=1&keywords=steal+the+show&qid=1589465539&sr=8-1&linkCode=sl1&tag=redthread0f-20&linkId=69f6f62b1c83a50132564768767ae479&language=en_US

The Tipperary:

1 1/2 oz good Irish Whiskey (we used Powers Johns Lane 12 Year) 1 oz. Antica Carpano 1/2 oz. Green Chartreuse 2 dashes each of Angostura and Orange bitters.

Stir over ice and let sit a bit while you peel the rind from an orange and squeeze it to express the oil from the rind over the glass. Strain cocktail into glass and float down the Liffey.

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On this week's episode of The Freenoter, Tom and Tamsen go deeper into story structure, the purpose of stories, and DO YOU EVEN NEED STORIES, BRO? They also spotlight the great work of Nick Morgan and his research on the types of stories. And finally, they introduce a cocktail so terrible, they couldn't even bring themselves to make it.

Show Notes:

Park Howell: https://parkhowell.com/

Ron Ploof: https://storyhow.com/about-ron-ploof/

That Wolf of Wall St. scene: https://www.youtube.com/watch?v=wM6exo00T5I

Wizard of Oz: https://en.wikipedia.org/wiki/The_Wizard_of_Oz_(1939_film)

Vonnegut's Story Shapes: http://www.openculture.com/2014/02/kurt-vonnegut-masters-thesis-rejected-by-u-chicago.html

Joseph Conrad: https://amzn.to/2VcYYEQ

Donald Miller's Storybrand: https://amzn.to/3b8QEeG

Nancy Duarte's Resonate: https://amzn.to/2RGoMXH

Kenn Adams' Story Spine: https://www.curiographic.com/blog/2017/2/18/jumpstart-your-story-with-the-story-spine

Juan Tamariz, The Magic Way: https://amzn.to/2VuUmJa

The Red Thread Process: https://tamsenwebster.com/how-to-make-your-message-feel-like-a-story/

UVM's validation of Vonnegut: https://arxiv.org/pdf/1606.07772v2.pdf

Storygrid: https://amzn.to/3cjL7lJ

Save the Cat: https://amzn.to/2XQeHvl

Nick Morgan: https://amzn.to/2wMnfYW

The Cement Mixer: No. We are not printing this recipe. Never do this.

The Jay Thomas Lone Ranger Story: https://www.youtube.com/watch?v=k2drGtq83eE

Hannah Gadsby Joke v Story: https://medium.com/@joshualeto/jokes-vs-stories-c5b65f8a13eb

Norm MacDonald's greatest joke: https://www.youtube.com/watch?v=JUjIM-GFWhk

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On this week's special, COVID-19 -FREE episode of The Freenoter, we look at the next best thing to being there: webinars and virtual keynotes. Are they for everybody? Tom and Tamsen share their most carefully-guarded secrets for virtual success. And they also enjoy a plague-inspired cocktail that is seemingly keeping them healthy.

Show Notes:

The Foley: https://en.wikipedia.org/wiki/Foley_(filmmaking)

Goodnight, Nurse: https://www.youtube.com/watch?v= _H2qI

Hello, Nurse: https://www.youtube.com/watch?v=SpS3eFqhxSQ

12 Creative Turkey Sandwich Recipes: https://www.realsimple.com/food-recipes/recipe-collections-favorites/quick-easy/turkey-sandwich

The Slides Episode (AKA, The Slidecar): https://thefreenoter.com/episodes/the-slides-episode-aka-the-slidecar-s1!0754c

The Scoville Scale: https://en.wikipedia.org/wiki/Scoville_scale

Carlos and The Chicken: https://www.youtube.com/watch?v=i5Jvu_zlAGA

The Infinite Dial: https://www.youtube.com/watch?v=CPpQAzFsEGo

MarketingProfs Webinars: https://www.marketingprofs.com/resources/type/19/webinars/

Plague Waters: https://www.atlasobscura.com/articles/plague-cures

The Dr. Delorme (the plague waters cocktail)

1 oz. Green Chartreuse 1/2 oz. Becherovka 1/4 oz. lemon juice 1/2 oz. Pineapple Juice 1/4 oz. Sage Honey syrup (bring a cup of water, a cup of honey, and a good half-handful of torn sage leaves to a low boil. Reduce and simmer for five minutes. Cool and strain. It's DELICIOUS.)

Shake over ice and strain into a coupe. Add a lime disc. Avoid other cocktails like the plague. Stay indoors. Dress like Dr. Delorme: https://en.wikipedia.org/wiki/Plague_doctor_costume

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On this week’s episode of The Freenoter, we talk about examples, metaphors, analogies, and an introduction to stories—all of the rhetorical devices we use to explain our points. We also look at the work of Kindra Hall and the research she has done on stories. Finally, we enjoy a Vesper—the only cocktail James Bond himself ever invented.

Show Notes:

Make It Stick: https://www.amazon.com/Make-Stick-Science-Successful-Learning/dp/0674729013/ref=as_li_ss_tl?keywords=make+it+stick+peter+c+brown&qid=1585098924&sr=8-2&linkCode=sl1&tag=redthread0f-20&linkId=fd8c47d079ff6765e48e66c493ab0f69&language=en_US

Made To Stick: https://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/1400064287/ref=as_li_ss_tl?_encoding=UTF8&qid=1585098959&sr=8-2&linkCode=sl1&tag=redthread0f-20&linkId=89f31a52f94c83fadb3d124f9a98b15a&language=en_US

Tamsen's Newsletter: https://tamsenwebster.com/content/ (And search on Twitter for her #swipefile each week!)

Reticular Activating System: https://www.sciencedirect.com/topics/neuroscience/reticular-activating-system

The Play-Doh Fun Factory: https://www.amazon.com/Play-Doh-Factory-Making-Machine-Non-Toxic/dp/B01B5TTNXY/ref=as_li_ss_tl?dchild=1&keywords=play-doh+fun+factory&qid=1585098490&sr=8-7&linkCode=sl1&tag=redthread0f-20&linkId=a53f331c59eb0d8603884a384dac1c99&language=en_US

The Known-New Contract: https://writingcenter.gmu.edu/guides/improving-cohesion-the-known-new-contract

The Goonies: https://www.imdb.com/title/tt0089218/

Ron Ploof: https://www.amazon.com/Proverb-Effect-Secrets-creating-phrases/dp/1728771528/ref=as_li_ss_tl?_encoding=UTF8&qid=1585099050&sr=8-2&linkCode=sl1&tag=redthread0f-20&linkId=0cc714a6b34afed5d3bfc06c319a2d67&language=en_US

Kindra Hall: https://www.amazon.com/Stories-That-Stick-Storytelling-Captivate/dp/140021193X/ref=as_li_ss_tl?crid=S8WZWSRHGR9J&keywords=stories+that+stick+kindra+hall&qid=1585099012&sprefix=stories+that+stick,aps,177&sr=8-1-spons&psc=1&spLa=ZW5jcnlwdGVkUXVhbGlmaWVyPUEzVVpVUlhOWlhEUk1BJmVuY3J5cHRlZElkPUExMDM2MDI0WFZWMFBLWlFSUTBJJmVuY3J5cHRlZEFkSWQ9QTA5NTYwNjUxRU05MjdXMTBYSVVGJndpZGdldE5hbWU9c3BfYXRmJmFjdGlvbj1jbGlja1JlZGlyZWN0JmRvTm90TG9nQ2xpY2s9dHJ1ZQ==&linkCode=sl1&tag=redthread0f-20&linkId=4cc7def4fec40c4301b833d68a3929f7&language=en_US

The Vesper, as invented by James Bond in Casino Royale:

3 ounces gin (Gordons) 1 ounce vodka 1/2 ounce dry vermouth (Lillet Blanc) Garnish: lemon peel

Stir over ice and strain into a martini glass. Stir as long as you would wash your hands of COVID-19. Maybe longer.

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On this week's episode of The Freenoter, we look at TED/TEDx talks - are they worth it for freenoters? What makes a great TED-style talk, and why they may or may not be right for you. We also look at one of the TEDxCambridge speakers Tamsen worked with, Andrew Lo, and what goes on behind the scenes during a TEDx event. And we debut an original-ish cocktail, the tequila-based Spectre.

Show Notes:

Tamsen's TEDx Talk Flowchart ("Should I do a TEDx talk?"): https://tamsenwebster.com/tedx/

Andrew Lo's TEDxCambridge talk: https://www.youtube.com/watch?v=xu86bYKVmRE

Great continuity errors from Hollywood: https://screenrant.com/worst-continuity-mistakes-movie-history/

Toilet Injuries: https://www.answers.com/Q/How_many_toilet_injuries_in_US

Drew Tarvin: https://drewtarvin.com/

D'Angelo, "Untitled": https://www.youtube.com/watch?v=SxVNOnPyvIU

Jill Bolte Taylor: https://www.ted.com/talks/jill_bolte_taylor_my_stroke_of_insight

And The Spectre:

2 1/4 oz. good tequila (we used Don Julio Blanco) 3/4 oz. Cointreau pinch of table salt

Stir over ice in a cocktail mixer and strain into a coupe. Slice off a thick, coin-sized hunk of lime rind (catch a little lime flesh with it) and squeeze it over the drink. Remember not to be fooled by Le Chiffre's twitching eye.

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On this week's episode of The Freenoter, Tom and Tamsen take ACTION and discuss what every conference organizer loves to see--your actionable takeaways. We also celebrate the work of Brian Fanzo, who always leaves audiences with an actionable action, and we toast the week with a delicious bourbon concoction--the Paper Plane.

Show Notes:

Bloom's Taxonomy: https://tips.uark.edu/using-blooms-taxonomy/

Jen Montfort: www.jenmontfort.com

Brian Fanzo: https://www.brianfanzo.com/

Fyre Festival: https://en.wikipedia.org/wiki/Fyre_Festival

Ja Rule, Tax Preparation Expert: https://thesource.com/2020/01/15/ja-rule-tax-preparation/

The Paper Plane:

3/4 oz. Bourbon 3/4 oz. Aperol 3/4 oz. Nonino Amaro 3/4 oz. Lemon Juice

Shake over ice, strain into a coupe. No garnish, no worries.

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In this episode of The Freenoter, Tamsen and Tom revisit how to book speaking gigs as a Freenoter, and reveal some next-level ways to find conferences and events. They also look at the latest book from Grant Baldwin, and in the spirit of this show being a sequel, they share a cocktail "sequel," The Corpse Reviver #2.

Show Notes:

Nancy Duarte: https://www.duarte.com/

Shoutout to Anchovies. https://www.youtube.com/watch?v=becMIR7ZitA

Tamsen's Gig Calculator: https://tamsenwebster.com/is-speaking-at-or-going-to-the-conference-worth-it/

Airtable: https://airtable.com/

Talkwalker Alerts: https://www.talkwalker.com/

Shawn Rhodes: https://speakersalessystems.com/

Jen Montfort: www.jenmontfort.com

Nick Morgan/Public Words: https://publicwords.com/

Melissa Smith: www.thepva.com

Grant Baldwin - The Successful Speaker: https://amzn.to/2HCxhxy

Tim David - Get Speaking Gigs: https://www.amazon.com/Get-Speaking-Gigs-Tim-David/dp/1986188671/ref=sr_1_1?keywords=tim+david+get+speaking+gigs&qid=1582668004&sr=8-1

"Go and do likewise" (NSFW): https://www.youtube.com/watch?v=Q4PE2hSqVnk

Corpse Reviver #2:

Rinse a chilled coupe or martini glass with a little absinthe (and discard.)

Shake over ice:

3/4 oz. Lemon Juice 3/4 oz. Gin 3/4 oz. Cointreau 3/4 oz. Lillet

Strain into the coupe. Revive your corpse.

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In this week's episode of The Freenoter, Tamsen and Tom look at how we make ideas stick as speakers--does every talk need a "big idea?" We also examine the work of Real Hero of Speaking Brene Brown, and how her approach to making ideas stick has given her two of the biggest TED talks of all time. And we will make this podcast stick with a classic cocktail from the golden age of newspapers, The Hearst.

Show Notes:

Sir Robin Bravely Ran Away: https://www.youtube.com/watch?v=BZwuTo7zKM8

I'd like to have an argument, please: https://www.youtube.com/watch?v=ohDB5gbtaEQ

The history of Velcro: https://en.wikipedia.org/wiki/Velcro

New Historicism: https://en.wikipedia.org/wiki/New_historicism

More on The Red Thread Process: https://tamsenwebster.com/organizations/

Brene Brown: https://brenebrown.com/

You can find Brene's TED talks and more here: https://brenebrown.com/videos/

William Randolph Hearst: https://en.wikipedia.org/wiki/William_Randolph_Hearst

The Hearst:

2 oz. Plymouth Gin 1 oz. Antica Carpano A couple of dashes of Angostura and Orange bitters

Stir over ice and strain into an old fashion glass. Add an orange peel.

ROSEBUD: https://www.youtube.com/watch?v=O4mQqVqRB7I

The Successful Speaker: https://amzn.to/2HCxhxy

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On this week's episode, we talk about slides! We love them, we hate them, we need them. And we look at the work of Joey Coleman, who has a unique take on using slides in his talks. And finally, we rename a classic cocktail: The Slidecar!

Bob Hope and Bing Crosby's "Road" movies: https://en.wikipedia.org/wiki/Road_to_...

The Road to Hana: https://roadtohana.com/

Chris Anderson: https://www.ted.com/speakers/chris_anderson_ted

Edward Tufte: https://www.edwardtufte.com/tufte/

Joey Coleman: https://joeycoleman.com/

The Slidecar:

2 oz. brandy or cognac 1 oz. Cointreau 1/2 oz. Lemon Juice

Shaken over ice and strained into a coupe or martini glass. The classic sidecar has a sugared rim, but this is a Slidecar and we are bitter, so NO SUGAR.

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On this week's episode of The Freenoter--it's a LISTENER FIESTAVAL. A grab bag of excellent questions about staying in touch with the audience, selling without sounding like a jerk, and even where Tamsen and Tom disagree! Plus we look at how Drew Davis stays engaged with his audiences after the event, and we reveal our take on the classic gin martini--with a literal and figurative twist.

SHOW NOTES

Our friend Chris Farias, who did our logo and branding! https://www.theunicornrebellion.com/

Have questions for us to answer on the show? Email thefreenoter@gmail.com

Douglas Karr's digital marketing company: https://dknewmedia.com/

Tamsen's lead magnet: text TAMSEN to 66866 (you won't be automatically signed up!)

Alan Stein's book, Raise Your Game https://amzn.to/38105eL

Kingman Ink - sketchnoting: http://kingmanink.com/

We love handouts. That is all.

Our Twitter handles: @tamadear and @webby201

Tamsen's lead service: joinbytext.com

Kindra Hall: https://kindrahall.com/

Drew Davis: https://www.akadrewdavis.com/

Neen James: https://neenjames.com/

The Webster Martini:

3 oz. Plymouth Gin A capful of St. Germain

STIR (do not shake) over ice for 30 seconds. Strain into a martini glass and serve with a twist.

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This week, Tom and Tamsen address the finer points of performance--actually delivering your talk. Are speakers actors? We also celebrate the work of Eva Kor, who taught us that content trumps performance. And we celebrate "dry January" with our favorite non-alcoholic cocktail.

SHOW NOTES (all Amazon links are affiliate links):

More on the "white lab coat effect": https://beyondphilosophy.com/dress-success-white-lab-coat-effect-subconscious-experience/

Journey, "Separate Ways": https://www.youtube.com/watch?v=LatorN4P9aA

Tamsen's Four Speaking Personas: Commander Councilor Storyteller Sage

https://www.contentmarketingworld.com/speaker-tips-tamsen-webster-6-delivery/

Dale Carnegie: The Art of Public Speaking https://www.amazon.com/Art-Public-Speaking-Deluxe-Hardbound/dp/9388118472/ref=as_li_ss_tl?_encoding=UTF8&qid=&sr=&linkCode=sl1&tag=redthread0f-20&linkId=a2c0b3271703bf5f3472683831d5c524&language=en_US

MAHNA MAHNAM: https://www.youtube.com/watch?v=8N_tupPBtWQ

Tamsen's upcoming event with Nick Morgan - Fast Track Forum: https://fasttrackforum.com

Tim Pollard's book: https://www.amazon.com/s?k=tim+pollard+compelling+communicator&language=en_US&crid=V7L6RI95QRH2&linkCode=sl2&linkId=abbb2f3070886311e2e5b7fd970d572b&sprefix=Tim+pollard+c%2Caps%2C149&tag=redthread0f-20&ref=nb_sb_ss_i_1_13

Monica Lewinsky's TED talk: https://www.ted.com/talks/monica_lewinsky_the_price_of_shame?language=en

Joe Smith on how to use a paper towel: https://www.ted.com/talks/joe_smith_how_to_use_a_paper_towel?language=en

Eva Kor: https://www.youtube.com/watch?v=gdgPAetNY5U

Seedlip: https://www.amazon.com/Seedlip-Distilled-Non-Alcoholic-Spirits-Sampler/dp/B07QFYCV3Q/ref=as_li_ss_tl?keywords=seedlip&qid=1580148278&sr=8-6&linkCode=sl1&tag=redthread0f-20&linkId=64fa276345285dae5f40ac999bb1d7e0&language=en_US

The "Garden and Tonic"

2 oz. Seedlip Garden Fill with ice Top with Elderflower Tonic

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On this week's episode of The Freenoter, Tom and Tamsen dissect the problem of...the problem. As speakers, we hope to solve a problem for our audience--but often, their version of the problem and our version of the problem are different! This episode will teach you to reframe, adapt, and deliver true value.

Show notes: Tamsen's post on reframing the problem: https://tamsenwebster.com/what-is-your-problem-or-rather-what-is-theirs/

The "duckbunny": https://en.wikipedia.org/wiki/Rabbit%E2%80%93duck_illusion

Jay Baer's speaking website: https://www.jaybaer.com/

Convince and Convert: https://www.convinceandconvert.com/

Jay's great Hug Your Haters keynote: https://www.youtube.com/watch?v=iD0QsI8sajw

A history of the Sazerac: http://www.sazerac.com/cocktail.aspx

Our Sazerac:

Pour 1 tsp simple syrup into a glass. Add 4 dashes of Peychaud's bitters and 2 dashes of Angostura bitters. Add 2 oz. rye (we used Templeton). Fill glass with ice and stir a few times.

In another (cold) glass, add a teaspoon of absinthe (you could substitute Pernod here--we used Kübler Verte Suisse, which could take the chrome off a bumper.) Swirl to coat the inside of the glass completely; dump out the remaining liquid.

Strain the cocktail from glass one into glass two. Add a lemon twist. Enjoy responsibly--this one's potent!

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On this week's episode of The Freenoter, we ring in 2020 with a look at some of our favorite speaking rituals--the things we ALWAYS to do be ready for a gig. We also talk about a few of the books that have helped us get better at the craft, and answer a listener email about video.

Show Notes:

“We are what we repeatedly do.” https://medium.com/the-mission/my-favourite-quote-of-all-time-is-a-misattribution-66356f22843d

Jerry Seinfeld on Pop-Tarts: https://www.today.com/news/jerry-seinfeld-reveals-2-year-process-behind-pop-tart-joke-1C7692218

John Blue at Truffle Media! https://twitter.com/TruffleMedia

Saving your PowerPoint deck as images: https://www.lifewire.com/create-picture-from-powerpoint-slide-4178534

Dropbox: https://www.dropbox.com

Mummenshanz: https://www.mummenschanz.com/3/

The UE Miniboom: https://www.amazon.com/MINI-BOOM-Wireless-Bluetooth-Speaker/dp/B00E9YIFQ4

The Bang and Olufsen A1: https://www.bang-olufsen.com/en/speakers/beoplay-a1

The Well Manhattan: 2 oz. Seagram’s 7 1 oz. Martini and Rossi sweet vermouth Maraschino cherry 2 dashes of Angostura bitters A half tsp. Maraschino cherry juice.

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In this week's episode of The Freenoter, we examine one of the most important aspects of freenoting: the audience, and how much you should tailor your talk to each event. We also spotlight a speaker who always customizes for her audience, and we ring in the holidays with the most festive of beverages, the Champagne Cocktail.

Note: The Freenoter is taking a holiday break! Look for our next episode on January 7th.

Show Notes:

A Flock of Seagulls - "I Ran" https://www.youtube.com/watch?v=iIpfWORQWhU

West Side Story: GANG FIGHT! https://www.youtube.com/watch?v=20myPs_-E1I

AndyBoy produce: https://www.andyboy.com/

Sally Hogshead: https://www.sallyhogshead.com/

Sally's How to Fascinate assessment: https://www.howtofascinate.com/

Tamsen's assessment: https://tamsenwebster.com/how-big-is-your-big-idea/

The Gogos, "Vacation" https://www.youtube.com/watch?v=0fQESUBMwGg

The Champagne Cocktail:

Place a brown/demerara sugar cube in a champagne flute. Soak cube in Angostura bitters. Fill flute with champagne/prosecco. Garnish with a citrus twist. For an extra kick, add an ounce of cognac. Speak with affected Upper East Side accent. Flare pinky out while holding glass. Look down on those consuming "punch" around you. Pretend you read Noam Chomsky. Leave party early.

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On this week's episode of The Freenoter, Tom and Tamsen tease out the goal (yes, singular) of a great Freenote, and how to get clarity on a practical outcome from any talk you give. They also examine the three broad types of talk to achieve that goal, celebrate the "original" Freenoter, and ring in Winter in the most appropriate means possible--a craft cocktail designed for the season.

Have questions for the show? Email them to: thefreenoter@gmail.com and we might answer them on a future show!

Show Notes:

Joe Smith's wonderful "Paper Towel" TED Talk: https://www.ted.com/talks/joe_smith_how_to_use_a_paper_towel?language=en

Word of the day: Aplomb: https://www.merriam-webster.com/dictionary/aplomb

Tamsen makes football references, including this reference to Doug Flutie's Miracle in Miami: https://www.youtube.com/watch?v=q3ykWbu2Gl0

Today's listener email is from the wonderful Chris Moody. Here's his LinkedIn: https://www.linkedin.com/in/chrismoody/

We loved Jay Baer’s advice on how meeting planners fill “content buckets.” Jay's got a new podcast out for professional speakers called Standing Ovation. More here: https://www.convinceandconvert.com/podcasts/episodes/introducing-standing-ovation/

Finally, the Winter of Discontent:

2.5 oz. Canadian Club Whiskey .5 oz. Yellow Chartreuse .5 oz. B&B 3 dashes Falernum

Stir and strain into an old fashioned glass. Serve with a twist.

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In this episode of The Freenoter, Tamsen calls in from her speaking engagement in Dallas to chat about how to get gigs as a Freenoter: the craft of writing speaking proposals, enlisting the help of clients, and even when it makes sense to create your own event. Tom talks about how he used to write proposals, and how he changed, while Tamsen shares her own best practices for compelling speaker proposals from her previous experience as an event organizer. We also take some listener mail from Cathy McPhillips, learn what Phil Jones has to teach us about Exactly What to Say to get speaking gigs, and (apropos of Tamsen’s trip to Dallas) we treat each other (virtually) to a cocktail called The Aviation.

Show Notes:

Have a question, or something you’d like us to talk about? Email us at thefreenoter@gmail.com

Tamsen’s video tutorial on how to write great descriptions for speaker proposals: https://tamsenwebster.com/how-to-write-descriptions-for-your-talks-and-presentations-ep098/

Cathy McPhillips, who sent in a great listener question, works with Content Marketing World, where Tamsen and Tom have both freenoted. Visit them at https://www.contentmarketingworld.com.

Learn more about Phil Jones at https://www.philmjones.com/. Here’s a great, two-hour workshop from Phil that really encapsulates his genius: https://www.youtube.com/watch?v=c2LDgjCLx9U

Finally, two versions of The Aviation:

The Classic:

2 oz. Gin 1/4 oz. Luxardo 1/4 oz. Creme de Violette 1/2 oz. Lemon Juice (fresh squeezed).

Shake and strain into a coupe. Serve with a Luxardo cherry.

The Websters’ “warm weather version”:

2 oz. gin 1 1/2 oz. Lemon Juice 1 oz. Luxardo 1/2 oz. Creme de Violette

Shake and serve as above.

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On this week's episode of The Freenoter, Tom and Tamsen look at what makes a great Freenote, and where they can go wrong. No one loves the feeling of being sold to from the stage, and this show is all about recognizing that fine line between being helpful, and being seen as simply a shill--and how you can tell the difference when you walk off the stage. They also celebrate Real Hero of Speaking Sylvie di Giusto and revisit a grand old cocktail from the pre-prohibition era, the Last Word.

Also: the return of bloopers! And we made a bunch. Stick around to the end.

Show Notes

Lauren Nagel - Pandora Director Audio Ad Creative https://www.youtube.com/watch?v=_i7tuGmJIPc

Sylvie di Giusto: https://sylviedigiusto.com/ You Have Seven Seconds: https://www.youtube.com/watch?v=AbvOh8eMwqg&feature=emb_logo

The Last Word

1 oz. Gin (we use Plymouth!) 1 oz. fresh lime juice 1 oz. Luxardo 1 oz. Green Chartreuse

Shake over ice and strain into a coupe. No garnish needed!

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In the first episode of The Freenoter, Tamsen and Tom make the case for speaking for free, why it is a great way to succeed at networking, and how freenoting is the most efficient way to win over prospects without selling. They also doff their caps to this week's Real Hero of Speaking, Mitch Joel, and reveal their own not-so-secret Manhattan recipe, the T&T.

RESOURCES:

The Freenoter: https://www.thefreenoter.com Tamsen Webster: https://www.tamsenwebster.com Tom Webster: https://thetomwebsteryouwerelookingfor.com/

Mitch Joel: https://www.sixpixels.com/ The Six Pixels of Separation Podcast: https://www.sixpixels.com/category/podcast/ Mitch's WTF (What the Five-ish) talk: https://www.youtube.com/watch?v=e0o1_dven58

The T&T:

2 oz. Buffalo Trace Bourbon 1 oz. Pedro Ximenez Sherry 2 dashes Black Walnut Bitters 2 dashes Orange Bitters

Shake over ice and strain into a coupe. Garnish with a twist of lemon. Think of us.

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It may have taken Tom and Tamsen between 100 and 200 takes to record their first 2-minute trailer for The Freenoter. Luckily, some of their greatest "misses" are captured here, in the inaugural Freenoter Blooper Reel. You'll hear some cringeworthy singing, meet Phlegmmy, and hear Tamsen call Tom a giant LIAR.

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See omnystudio.com/listener for privacy information.

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Introducing The Freenoter! There are lots of resources out there on how to become a paid speaker or keynoter, but what if you speak to build your business, as a FREEnoter? Each week, join Tamsen and Tom Webster as they cover all the angles of how to profit from speaking for free. If you are looking to grow your business from the stage--without "selling from the stage," this is the show for you. We will cover EVERY aspect of building your business through speaking, and even share a different craft cocktail recipe every week, just because.

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.