The Business & Travel Podcast: Recent Episodes
Jackson Dean
The Business & Travel Podcast is for entrepreneurs, digital nomads & travellers. Included are exclusive interviews with Facebook & Microsoft reps and many other star guests. Hosted by Jackson Dean, the Founder & CEO of Social Growth Media.
In this episode, Jackson talked to CEO Joseph Snyder and CTO Chris Brown from Lannister Holdings, a publicly traded, revolutionary blockchain development company based out of Phoenix, Arizona.
Joseph is a serial entrepreneur for over 15 years. He started his career in real estate then began working in risk management where he built an industry in the 32 states that served thousands of clients.
Chris has 14 years of experience in the IT industry. His background is in Air Force Intelligence. He has B.S. degrees in Computational Mathematics and Biochemistry from Arizona State University. He’s been engrossed in the connection between real world business applications, artificial intelligence, blockchain smart contracts, and code.
They shared a lot of information about what they are doing in blockchain, IOT, and artificial intelligence. They also talked about the progress they are making.
Topics Discussed: * How they started Lannister Holdings * What Lannister Holdings does * Educating youth and executives on how technologies work * The biggest challenges they have faced * The importance of scalability * What a "blue ocean" in business is * What a "red ocean" in business is * Joseph's comment on the actual blockchain regulation * The difference between blockchain and cryptocurrency * The psychology of the market right now * How they differentiate themselves from everyone else who jumped into the blockchain bandwagon * How transaction works using blockchain technologies * The right time to start using web 3.0 * Skills they are looking for when building a high quality team * The challenges they encountered while working on building culture and remote work organization * Practical tips for business owners running virtual teams
Links: Lannister Holdings
Lannister Development on Twitter
Lannister Holdings on LinkedIn
Joseph's Twitter
Social Growth Media
Social Growth Media - Resources
Jackson on Instagram
Jackson Dean Website
This episode’s guest is Chris Widener. He is an author and is hailed one of the top 50 speakers in the world. He has been speaking since 1988 and has written several books including NY Times and WSJ bestsellers.
In this episode, Chris shared ideas and tips on how to become a world-class dealmaker. In addition, he also discussed the importance of "integrity," not just in business but also in life.
Topics Discussed: * What Chris does * The importance of "integrity" * The importance of "integrity" * On whether it’s necessary or not for business owners to have business partners * Dealing with people with integrity * Meeting a lot of people through writing books * The importance of giving * His sales experience * Tips and advice he wants to impart * The concept of thinking big * The actual strategy behind thinking big * On living in a modern world with automation and artificial intelligence * Books he recommends
Books: Flash Boys by Michael Lewis
Influence by Robert Cialdini
The Art of Influence by Chris Widener
Positioning by Jack Trout
The Magic of Thinking Big by David Schwartz
Twelve Pillars by Jim Rohn and Chris Widener
The Psychology of Winning by Denis Waitley
Seeds of Greatness by Denis Waitley
Links: The True Performance Series
The Founder
FORTUNE magazine: Why CEOs Fail
Chris Widener's Website
The Real Man Podcast
Social Growth Media
Social Growth Media - Resources
Jackson on Instagram
Jackson Dean Website
Last week, Jackson talked to Adrian Osman, the co-founder and CEO of Pitchblak.co. In this episode, he talked to the co-founder and in-charge of ventures at Pitchblak.co, Kimberly Teo.
Kim shared her experience securing funding for Neighbour Flavour and how emotional intelligence helps her make sound decisions. In addition, she also shared her suggestions and tips when it comes to raising money.
Topics Discussed: * How she secured funding for Neighbour Flavour * The reason she turned down the money for Neighbour Flavour * The difference between Neighbour Flavour and Youfoodz * The value proposition for home-cooked food * How she uses emotional intelligence in her career * Her main role at Pitchblak and how it helps her with the advisory she has been doing * The importance of learning and trusting your guts * The main areas she and Pitchblak are focusing on * Books she recommends * Her suggestion when it comes to raising money
Links: Pitch Anything by Oren Klaff
Pitchblak
PitchBlak on Facebook
Social Growth Media
Social Growth Media - Resources
Jackson on Instagram
Jackson Dean Website
In this episode, Jackson interviewed Adrian Osman, the co-founder and CEO of Pitchblak. Pitchblak is an Australian company that helps entrepreneurs navigate the first 12-18 months of their journey.
Adrian also shared what Pitchblak does, its journey, as well as some tips and tactical hacks for raising capital. In addition, he also discussed how Pitchblak works with entrepreneurs and what SAFE model equity is. This is one very informative episode so don’t miss it!
Topics Discussed: * What Pitchblak does * How Adrian started the business * The importance of validating ideas before creating a product * Getting investment for new business ventures * Pitchblak's journey * On building an epic team * His business before Pitchblak * Tips and hacks for entrepreneurs trying to raise capital * The three Ps * Adrian's advice for entrepreneurs * How Pitchblak works with entrepreneurs * What SAFE is
Links: Episode 10 with Benny Shaviv
Episode 11 with Benny Shaviv
Episode 12 with Benny Shaviv
Pitchblak
PitchBlak on Facebook
Social Growth Media
Social Growth Media - Resources
Jackson on Instagram
Jackson Dean Website
In this last part of a 4-part series, we have an interesting and unique episode with Nicki Christensen. You'll be hearing Nicki's first run through of the 15-minute speech he’ll deliver in front of 1, 800 people in South Africa. You'll also hear Jackson's comments and his tips on how to make the speech more interesting. Don't miss this episode!
Topics Discussed: * Nicki's 15-minute speech + Why are you listening to this podcast? + What tsunami means + What tsunami means for him + What happened to his business when the Brisbane flood occurred + His first key takeaway: Innovation not desperation + His second key takeaway: Don't get caught in the trap of being scared of making a decision + What are you going to do when your tsunami comes? * Jackson's comments on Nicki's speech * How Jackson makes a speech more interesting * On watching your life disappear in front of your eyes
Links: Nicki Christensen
Christensen's Flower Auction
Social Growth Media - Resources
Jackson on Instagram
Jackson Dean Website
In this third part of a 4-part series, Jackson and Nicki shared their ideas on the cost of digital marketing versus traditional marketing. They also discussed which among the two is a better way to market a business.
Jackson and Nicki also talked about people's experience with marketing strategy and why it is important to spend more money for your business. In addition, they also discussed the difference between paid and organic search marketing.
Topics Discussed: * Why Jackson love results rather than SEO * The cost of digital versus traditional marketing * The importance of business owners having a better sense of value * People's experience with marketing strategy * Why business owners need to spend more money on their business * People bid social growth media's keyword * Paid and organic search marketing
Links: Social Growth Media - Resources
Jackson on Instagram
Jackson Dean Website
In this second part of 4-part series, Jackson teaches us how to build a website using a house analogy. You'll also learn about the people you should hire, the costs involved, and the plans and strategies you can apply. In addition, they also discussed the role of SEO in websites.
Topics Discussed: * Building a website using a house analogy * The people behind building a website * Steps in building a website * The importance of using a plan and strategy when building a website * The role of SEO * The cost of building a website * The importance of using a domain name as your email * Allowing yourself to spend the money where it is needed * On building e-commerce * Different template builders * Optimising website to mobile device * What a Wix website is * The things Jackson learned about the Wix website * The advancement of Google
Links: Shopify
Wix.com
Social Growth Media - Podcast
Social Growth Media - Resources
This episode is the first of a 4-part series with Nicki Christensen. In today's show, Jackson and Nicki discussed public speaking, how exciting it is, and how to best deal with your fear of speaking in public. They also shared tips and examples on launching a successful business and building a website.
Topics Discussed: * On public speaking * The fear of judgement * Tips and ideas on launching a business * The idea of coaching * On building a course * Understanding the sales process * Long-term value of being honest when running a business * The people who work on building a website
Links: TED Talks by Chris Anderson
TED Talks
Social Growth Media - Podcast
Social Growth Media - Resources
This is part three of a three-part series with Nicki Christensen. In this episode, Jackson shared his top trading tips and tackled tech stock investing. They also talked about Bitcoin and the technology behind cryptocurrency. You can't afford to miss this very informative episode!
Topics Discussed: * The art of trading: Arbitrage * Jackson's top trading tips * The difference between trading and investing * The importance of investing in tech stocks * The concept behind bitcoin * The technology behind Bitcoin: Blockchain * Transaction using Bitcoins * The actual purpose of Bitcoins
Links: Google
Amazon
Business Insider
Spotify
Uber
Facebook
Microsoft
Apple
Nasdaq
Social Growth Media - Podcast
Social Growth Media - Resources
This episode is the second of a 3-part series with Nicki Christensen. In today’s show, they discussed random statistics, some of the books Jackson recommends, and the importance of reading. They also tackled the trading mindset and the risks and returns of investing.
Topics Discussed: * Random statistics * Country with the highest number of Internet users * Country with the fastest Internet speed * Finding more fulfillment in happiness than in money * Books Jackson recommends * Outsourcing * The importance of reading books * What derivative is * The trading mindset * Their take on investing * The risks and returns * Trading versus investing
Books: TED Talks by Chris Anderson
Tribe of Mentors by Timothy Ferris
Tools of Titans by Timothy Ferris
The 4-Hour Workweek by Timothy Ferris
Links: Social Growth Media - Podcast
Social Growth Media - Resources
In this episode, Jackson was again joined by Nicki Christensen. Jackson shared the reason he’s been sponsoring kids and families since he was young and the importance of giving children access to the Internet. They also talked about the books on Jackson's bookshelf. This is one interesting episode so don’t miss it!
Topics Discussed: * Why Jackson loves to collect books * The idea of helping the next generation of business owners * The main reason Jackson chose compassion for children * On sponsoring kids and families since he was 10 years old * What his thoughts are on sponsoring children * The idea of "giving more than you get" * The importance of giving children access to the Internet * Free education on the Internet
Books: How to Win Friends & Influence People by Dale Carnegie
Find Your Why by Simon Sinek
The 4-Hour Workweek by Timothy Ferris
Links: YouTube
Facebook
Instagram
Google
Amazon
Social Growth Media - Podcast
Social Growth Media - Resources
In this episode, Jackson chatted with one of Social Growth Media’s most loved clients, Nicki Christensen. A speaker, business coach, and automation specialist, Nicki definitely knows how to successfully run a business. In fact, he has managed to grow his business to over $7.2 million in annual revenue!
In this episode, they discussed the importance of building the right website, why optimising it is key, why investing in the services of a specialist is wise, and many others.
You’ll be learning plenty of business insights in today’s episode so don’t miss it!
Topics Discussed: * The idea of doing a few podcast episodes with Nicki * Backstory of how they met in the Philippines * Nicki’s lending days * The importance of building a website the right way the first time * Why it’s challenging to build the right website * The most important element of the website * Cheap versus value * Calculating the hourly rate * Gain, logic, and fear * Search Engine Optimisation (SEO) * The problems that arise when a website is not built the right way * Importance of investing in the services of a specialist * Key things to ask if you’re going to have someone build a website for you * Knowing your numbers
Links: Social Growth Media - Podcast
Social Growth Media - Resources
In this episode of the Business and Travel Podcast, Jackson interviewed Stephanie Coombes, a freelance writer, producer, radio host, and representative from ABC National Radio station. She talked about her journey, career, as well as her achievements. She also shared her insights on the future of radio. In addition, Jackson also talked about his goal back when he was in grade 10 and what happened after he achieved it.
Topics Discussed: * Who Stephanie is * The recent radio documentary she is working on * Things that she enjoys on Instagram * People that Stephanie and Jackson follows on Instagram * Her achievements * Jackson's goal back when he was in grade 10 * Goal Jackson is currently working on * Long-term goals versus short-term goals * How powerful Instagram and Facebook really are * The future of radio in 5 years * Radio and Instagram advertising
Book: How to Win Friends & Influence People by Dale Carnegie
Links: ABC National
Snapchat
Spotify
Instagram
Facebook
MailChimp
Social Growth Media - Podcast
Social Growth Media - Resources
Jackson on Instagram
Jackson Dean Website
In this second installment of the episode with Sharine Duran, she shared the story behind her startup business Adzurra. She also talked about the importance of trademarking, marketing, advertising, and branding. In addition, she also shared her experience doing campaigns and dealing with Instagram influencers.
Topics Discussed: * The story behind Adzurra * The importance of trademarking, marketing, advertising, and branding * Knowing who your target audience is and what they like * Driving traffic to the website * The importance of bootstrapping * Her experience working with Social Growth Media * Email list setup * The idea of building your socials * The results of Facebook versus Instagram * The process and struggles of organizing a video campaign * Her experience doing her first campaign * The importance of investing in a fashion stylist * Dealing with Instagram influencers * Her future plans
Links: Adzurra
Adzurra on Instagram
Instagram
Facebook
MailChimp
Social Growth Media - Podcast
Social Growth Media - Resources
Jackson on Instagram
Jackson Dean Website
The special guest of today's episode is Sharine Duran. Sharine is the founder and CEO of Adzurra, a fashion app that allows users to discover trending fashion brands and products conveniently and is available on IOS and Android.
In this episode, Sharine shared her corporate and startup life journey. She also shared tips and tricks on how you can raise money, design your own app, and the processes involved.
Topics Discussed: * Studying law and international relations * Her experience working at a bankruptcy finance firm * Coming up with the idea to start a business * Building her startup business Adzurra * Her interest in e-commerce * The significance of using Instagram profiles for branding purposes * Building the actual app platform * Being banned by her boss from reading financial reviews and anything about startups * What her experience has been like starting a business and working a corporate job versus working in the business by herself full-time * Her recommendation to anyone who would like to start a business who are in the same situation as her * The difficulties she experienced while raising funds * Her tips for those who are looking for a developer * Her experience meeting with an investor * The importance of Pitch Deck
Links: Adzurra
Showpo
Meshki Boutique
Moqups
Social Growth Media - Podcast
Social Growth Media - Resources
Jackson on Instagram
Jackson Dean Website
In today's episode, Jackson elaborates more on the Instagram engagement formula you can use to identify real and fake Instagram accounts. In addition, you’ll also learn what bad and good engagement rate is so don’t forget to tune in!
Topics Discussed: * The purpose of Instagram engagement formula * Calculating the engagement formula * Formula = average number of likes per photo divided by total count of followers multiply by 100 * Measuring what's good and bad in terms of engagement rate + 0%-1% = bad engagement + 1%-3% = good engagement + 3%-6% = great engagement + 6% and beyond = excellent engagement * Figuring out if an account is real or fake based on the comments * Jackson's advice
Links: Social Growth Media - Podcast
Social Growth Media - Resources
Jackson on Instagram
Jackson Dean Website
In this episode, Jackson talks about branding on Instagram. You'll learn how to make branding and content improvements so you can boost your account’s overall engagement. He also shared hacks and tricks so your account stays consistent and intentional. Don’t miss it!
Topics Discussed: * Why branding is important * Quick hacks or tricks you can use to make your account consistent * The importance of using the same filter on every single photo you upload * The importance of having a look at your niche or audience * Jackson's biggest competitor * The interesting topic he will tackle next episode
Links: Adobe Lightroom
Snapseed on Google Play
Snapseed on the App Store
Social Growth Media - Resources
Jackson on Instagram
Jackson Dean Website
In today's episode, Jackson will discuss the second tip from the "Seven Instagram Tips for Business in 2018" guide—using biography links to profit from Instagram. You'll also learn how to create revenue, create more sales, and boost your business. Don't miss it!
Topics Discussed: * Setting up your business profile first * How to set up your biography * Putting links at the bottom of your biography * The main way to make money on Instagram * Getting as much traffic to your Instagram * Why you need to focus on the back end of your website * The process of setting up a back end to your Instagram business * Where you can build your website * What sales funnel is
Links: 7 Instagram Marketing Tips For Business in 2018 (Free Ebook)
Wix
Shopify
ClickFunnels
Social Growth Media - Resources
Jackson on Instagram
Jackson Dean Website
In last week's episode, Jackson shared 7 marketing tips to significantly boost your Instagram marketing efforts. In today’s episode, he’ll elaborate on the first tip he gave—converting your Instagram profile into an Instagram business profile.
Topics Discussed: * Why you need to convert your Instagram profile into a business profile * What you need to do a conversion * Creating a Facebook company/business page * Getting access to data * Understanding Instagram analytics to gauge the best time to post content * Why he posts content at 11:00 p.m. * The importance of having a strategy in place * Why you need to get a high engagement rate
Links: 7 Instagram Marketing Tips For Business in 2018 (Free Ebook)
Social Growth Media - Resources
Jackson on Instagram
Jackson Dean Website
As a continuation of the mini series on Instagram Marketing, Jackson talked more about Instagram as the top social media marketing platform. He also shared 7 tips on how to improve your marketing efforts through Instagram this 2018.
In this episode, you will learn a lot of techniques on how to take advantage of the Instagram marketing platform. Don't miss it!
Topics Discussed: * Instagram as number 1 social media marketing platform
* 1. Convert your Instagram profile into business profile
- Understanding your Instagram Analytics
-Providing more calls to action in your account
* 2. Insert a link in your biography
- It directs your followers to a certain website.
- This is where you monetize your Instagram.
* 3. Sales funnels
- using ClickFunnels
* 4. Dominate branding in your Instagram
- Find your business influencers and find your competitors
* 5. Using a location when posting photos
* 6. Using correct hashtags
* 7. Invest in some specialized help
- Google SEO
Links: 7 Instagram Marketing Tips For Business in 2018 (Free Ebook)
Social Growth Media - Resources
ClickFunnels
How to Optimise Hashtag Usage for Instagram Marketing
Jackson on Instagram
Jackson Dean Website
Last week, Jackson discussed proper hashtag use when doing Instagram marketing.
In today's episode, he tackled why they are focusing on Instagram as a marketing platform. Having already tried diverse marketing platforms, he reckons Instagram marketing provided the best result in terms of social growth. He also shared key facts and statistics on Instagram marketing so don’t miss it!
Topics Discussed: * Finding more results through Instagram marketing * Fundamental facts about Instagram and why you need to use it * Number of users and number of business accounts set up * Huge opportunity in the Australian population * Myths that made business owners shy away from using Instagram * Age demographics * How Instagram was founded * When Facebook purchased Instagram back in 2012 * Launching of Instagram business accounts * Users migrating from Facebook to Instagram * Why they are prioritising Instagram usage right now * Instagram is 10x more effective as a marketing platform compared to Facebook * Level of engagements on Instagram
Links: Instagram
Instagram Business
Facebook
Jackson on Instagram
Social Growth Media - Resources
Jackson Dean's Website
Jackson Dean has been on Instagram for over six years now and has been teaching Instagram marketing the past couple of years.
In this episode, he discussed how to properly use hashtags on Instagram for maximum benefit. He also shared some tips and tactics that will help ensure the success of your Instagram marketing efforts so make sure you tune in!
Topics Discussed: * The ideal number of hashtags that should be used for each post
* What a hashtag really is
* The reason people don't use a lot of hashtags
* The key consideration when it comes to using hashtags
* Two different ways to post hashtags on Instagram
- Posting them in the caption
- Posting them in the first comment
* Finding out what hashtags to use
* Creating 5 hashtags around local hashtags
* Ranking content for niche specific hashtags
* The secret to getting the optimal amount of attention through hashtags
Links: Instagram
Social Growth Media - Resources
Jackson Dean's Website
In this episode, we sat down with Omri Wislizki. He is the Australian Landing Pad manager in Tel Aviv and has been with Austrade since 2016. He works with Australian startups seeking to access the global market and the Israeli innovation ecosystem.
Omri talked about his background and how he helps Australian startups, entrepreneurs, researchers, corporates, and other innovation eco-system stakeholders engage in the rich ecosystem of innovation.
Topics Discussed: * What Omri is currently working on * His career journey * Serving as a parachute instructor in the IDF * The initiative behind the Australian Landing Pad * The importance of the programs to the Australian ecosystem * The global brands he is working with * Their plan and goal in the next few years for Australian startups * What Jackson learned from global businesses that will help his company and customers * Advice he will give to entrepreneurs * Describing the venture capital investment landscape in Israel * His tips on networking * On giving business cards * His plans for himself
Links: Check Point
Munich Re
Facebook
Amdocs
PepsiCo
Microsoft
Google
Amazon
Instagram
LinkedIn
Austrade, Australian Government
Omri's Email Address: omri.wislizki@austrade.gov.au
Today's show is the second part of our interview with Nimrod Vromen, a partner of Yigal Arnon & Co. In this episode, he discussed what makes a good team, the actual criteria, what makes a good CTO and how you can calculate the exact equity structures in a company deal. He also discussed agency problems and how it works and how to understand your TAM or Total Addressable Market. If you are in the process of raising money, consider this episode highly beneficial!
Topics Discussed: * What makes a company fundable * What makes a good team + The team has to have self-sustaining independence + Longevity * The agency problems * Great level of details in understanding your market + Understand your TAM (Total Addressable Market) + Where you are in the life cycle + The values you can create in your market * The product + Understanding the developing stage + Understanding what it takes to turn off your open source product into your propriety product * Differentiation of all the aspects in your company * His advice to entrepreneurs + Make the investors understand your portfolio + Understand the life cycle of your fund
Useful Links: Yigal Arnon & Co.
Nimrod's Email Address: nimrodv@arnon.co.il
In today's episode, Jackson talks to Nimrod Vromen. He is a partner of Yigal Arnon & Co. which is one of the largest law firms in Israel with offices in Tel Aviv and Jerusalem that have more than 170 lawyers, and of whom 61 are partners.
This is the part one of this two-part episode in which Nimrod will share with us on what are the steps to go through when you are structuring your business and having an exit-oriented mindset. He also talks about the pre money evaluations, how to value your startup and what sort of legal documents you should be careful with when you are constructing your startup. Don't miss this episode!
Topics Discussed: * What Jackson has been up to behind the scene * Israel as a startup nation * Exit-oriented country * What Israel’s society looks like * How they view the world * How an entrepreneur thinks when building a big company * What happens to the company when the startup industry evolves * The recent exits they have * Nimrod Vromen's background * Why Israel is the startup nation * What happens if you encourage structure disobedience * What their industry looks like * Creating the center of excellence in Israel * Spark-based solution * What makes a young company successful * Things that will make a company fundable * The approach they use * The 3 stages of development * The financing process * Questions you should ask yourself as an entrepreneur: * How much money do I need? + What is my walk away? + What is the reasonable dilution I am willing to accept? * On time theories * Working on alternatives
Useful Links: Kik Interactive
Amazon
Fiverr
99designs
Uber
Intel
Nimrod Vromen - Peace Team
In today’s special episode, Jackson talks to Dan Krasnostein, a partner of Square Peg Capital. It's a $300M venture company based in Israel that invests in outstanding entrepreneurs and provides a unique global perspective to businesses that are funded locally.
Topics Discussed: • What Square Peg Capital is all about and how much it is currently worth
• Average amount they fund companies with and at what stage
• Main problems early stage startups and small businesses have when presenting their pitches
• How he’ll describe a strong team
• Does a company have to be cash flow positive before looking for funding?
• The time frame and ROI they are looking for in terms of fast growth scalability
• Advice for those who have a local business mindset and how to get them to think globally
• On his love for travelling and his favorite destination
• Books he’d recommend
Useful Links: Free Marketing and Business Resources
Jackson Dean Website
Social Growth Media
Jackson Dean Show on iTunes
Jackson Dean Show on Spotify
Jackson Dean Show on Stitcher
Jackson Dean on Instagram
Today Jackson Dean sits down with Tomor Weizman, the Founder & CTO of cignal.io, to discuss the success of his Israeli startup Cignal.io. It is an ad-tech company based in Israel. He is responsible for growing his company by as much as 10x in the last 18 months. In this episode, you’ll discover how he was able to accomplish such an amazing feat. In addition, you’ll also get a glimpse into his journey as an Israeli military officer, down to exploring South America and becoming a software engineer.
Topics:
What Cignal.io is
The secret of their growing company
On being an Israeli military officer
The places he travelled to in South America
How he became a software engineer
His experience running 9 startups
On managing and running a company
Books he recommends
Quote: "Execution is everything."
Useful Links: The Lean Startup by Eric Ries
Bill Gates on LinkedIn
Sharepoint
Google
Amazon
Microsoft
Paypal
Oracle
cignal.io
Nasdaq
Resources - Social Growth Media
Tomer on LinkedIn
In today’s episode, you get to know Erez Naveh, Head of Product at Facebook Tel Aviv, Israel and is in-charge of the Onavo project. Erez shared about their vision and mission statements and why they change their algorithm recently, making it more geared to family, friends and the community. He also talked about policies and processes that they implement in Facebook that would help a lot of people on having good organizational management.
According to Erez, there are two things that he would take and change on the way he acted before in running his own company:
- Be driven by impact. In order to know what the right impact is, you need to have a clear vision.
- Once the vision is very clear, everybody is aligned to the vision and all the team is measured based on the impact, there'll be no argument and conflict.
- HPM document - Highlights. People. Me.
- At the end of the week, each team writes this document and circulate it. This is how the entire company is updated on the highlights, on their people and on personal happenings of each individual. This is important to measure the team progress.
Erez also talked briefly about Onavo and its impact on the community. He also shared his journey from doing a start-up to his current career. He talked about the role of a product manager. He stated that it mainly depends on the team and the product itself. Half of what he does is business development and forming collaborations with companies outside of Facebook.
Quote: "In order know to what the right impact is, you need to have a clear vision."
"You can't just squeeze the lemon all the time."
Useful Links: Facebook
Onavo
Google
Google Docs
This episode is the continuation of Shira Levy Barkan’s discussion on relationship marketing and its essential components. When it comes to content marketing, Ms. Barkan maintains content is key.
Content can come in diverse forms. It can be:
- an e-book
- a photo
- a video
- a slogan
- customer advocacy, etc.
There are several assets / engines that can be used to build relationships. Some of the assets / engines you can tap into can include:
- web
- mobile
- blogs
- Facebook page
- editorials
- social emails
Ms. Barkan considers it ideal for content to be done in-house. In addition, content recycling is something you should look into. When recycling content, take into account the following:
- You can use a video and make an e-book out of it or you can create several versions of the same material.
- Don’t use only one type of content across all your social media channels.
- As a general rule of thumb, make the content relevant to the channels and the audience.
- Plan your content in advance to ensure you keep your audience within your ecosystem.
- It is recommended that you have an editorial / content plan prepared at least a month in advance.
Key takeaways
- Relationship management
• Should be data-driven. The figures will help you decide where to go.
• Ensure you have the right content infrastructure.
• Make sure the community is engaged in your content.
• Lastly, don’t forget management is key. - Life cycle management
• What’s the content?
• What’s the community?
• How are you managing it? -
Creating value
How are you creating value for your audience? Value does not always mean cheaper or faster. It can also be a lot of other things like: -
fun
- great pictures
- connection with others
Links
Newsletters
Microsoft Dynamics Community - Forums, Blogs, Videos, Support
Microsoft Virtual Academy
Quote
"Sometimes, the value is the recognition and not the pay."
In today’s special episode, you get to listen in as the current CMO of Microsoft CEE Multi-Country Shira Levy Barkan shared the organization’s marketing methodology. The former CMO of Microsoft Israel has been with the company for 6 years. However, in a few months she’ll be moving to a different industry and will take on the role of VP Marketing for Playtika.
According to Shira, it does not matter if you’re a huge company or a small one, building a relationship (Relationship Marketing) with the customer is something you need to work on. However, establishing a relationship alone won’t suffice. The relationship needs to also be:
- Controlled
- Managed
- Measured
Once you are able to establish a good relationship, you’ll be able to bring in more money. Also, it becomes relatively easier for you to fix things in case you mess up.
Any company who uses relationship marketing needs to be ROI-focused. Without ROI, pursuing the marketing strategy is not practical. In addition, you also need to measure. Otherwise, you can’t scale.
In a nutshell, relationship marketing is strategic and reflective and will require commitment. Using this strategy, you need to answer some key questions:
- How do you form / establish a relationship?
- What kind of channels / infrastructures do you need to tap?
Emphasis is also placed on value creation (what’s in it for them?). In the same manner, business focus is also factored in. Why? Gaining customers is 5 times more expensive than keeping the current ones.
Understanding customers is also given priority. When you understand your customers, you are able to provide:
- Better products
- Better services
Another key statistic to take into account: A 5% increase in customer retention can also mean 25% to 85% increase in profit. In addition to that, your business will enjoy:
- More loyalty
- Favorable word-of-mouth
- Less resentment when you make mistakes
Shira also discussed the 3 key components of engagement, namely:
- Reach or how you get to people – for those who have limited marketing allocation, they can use blogs, social media platforms, email marketing, etc.)
- Engagement or how you engage with people – the key here is creating value. In line with this, you can do webinars, events, round tables, user groups, customer advocacy, etc.)
- Adaption – this is where loyalty is achieved
Links
Microsoft
Playtika
Google
Amazon
Quotes
"Measurement is your friend, it is not your enemy."
"It is like math, you need to fall in love with it, let yourself go and enjoy the measurements."
"Relationship is something that you need to manage, to control, and to measure."
Today, I interviewed Shira Levy Barkan, the CMO - Microsoft Central Eastern Europe MC- Global Marketing Executive.
We discussed about:
- How to use 'frames' and then be creative in advertising
- Why Shira Levy Barkan is leaving Microsoft as CMO
- Discussion on Shira Levy Barkan's next venture
- Lesson's from Shira's career so far
Don't miss it!
Learn about:
- The #1 philosophy behind how Jackson Dean runs his international business.
- Why Jackson decided to move to the Philippines from Australia for 3 months.
- Jackson's upcoming trip to Tel Aviv, Israel to visit Facebook, Wix & VC Firms.
- Why Jackson doesn't like the "success" word yet.
- A key takeaway from his virtual mentor Tim Ferriss.