Beyond The Supps: Recent Episodes

Lief Labs

Welcome to Beyond The Supps, the podcast that gives you the full scoop without the fillers on the dietary supplement industry! Beyond The Supps covers a wide range of topics such as entrepreneurship, social media, quality control, health & wellness, and the impact this industry has worldwide. We will be sitting down with some of the top experts, scientists, brands, and athletes in the industry! Tune in as they share their experiences, viewpoints, and knowledge: giving you an inside look on everything that goes on behind the scenes.

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Join our host, Marlo Paredes, as she sits down with Dr. Fred Vaziri, D.C., L.AC., M.S., owner of Dr. V Weight & Pain Management.

Dr. Vaziri is a Doctor of Chiropractic that specializes in weight management, pain management, chiropractic care, acupuncture, and more! In this episode, Dr. Vaziri shares his background, the processes behind his successful clinics across Southern California, and why he pairs his patient's diet plans with supplements, like BCAAs.

Dr. Vaziri is one-of-a-kind and you'll enjoy hearing about some of his patient's success stories in this episode!

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Join our host, Marlo Paredes, as she sits down with Ken Montes, VP of Sales, and Luis Gonzalez, Sales Director at NuLiv Science. 

NuLiv Science is a full range ingredient supplier, early-stage developer of nutraceuticals and turnkey service provider to the dietary supplement and cosmeceutical industry. In this episode, Ken and Luis share their backgrounds and current roles at NuLiv Science. We discuss the research and studies behind their trademarked ingredients, such as AstraGin®, Astrion®, and InnoSlim®, and how their ingredients give a product's formulation an edge in the market. If you're interested in learning about market trends, formulating, and specialty ingredients then this episode is for you!

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Join our host, Marlo Paredes, as she sits down with William Rowe, Founder and CEO of Nutrasource.
For over 20 years, Nutrasource has been the one-stop shop for product development and market entry services for products ranging from dietary supplements to pharmaceuticals in Canada, Europe, and the U.S.
In this episode, William shares their process for helping brands with efficacy studies, regulatory, certifications, and label extensions. As a strategy and guidance partner, William discusses how Nutrasource is at the forefront of trends and innovations in the food and supplement space. 

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Join our host, Jacob Fishback, as he sits down with Samantha Ford and Laurentia Guesman, Brand Managers at AIDP (Advanced Ingredient’s for Dietary Products). For over 25 years, AIDP has been distributing specialty and functional ingredients to the nutrition, food, and beverage markets. They specialize in clinically researched ingredients and their novel brands are carefully evaluated based on intellectual property, clinical support, sustainable sourcing methods, safety, and rigorous quality control. 
In this episode, Samantha and Laurentia share their background, provide insight on AIDP's significant growth in the last 4 years, and explain how they are capitalizing on growing trends.

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Join our host, Jacob Fishback, as he sits down with Eric Guerrieri, the VP of Sales at Onnit, a well-known dietary supplement brand that’s been taking the industry by storm since its inception in 2010. Onnit has a massive customer base, and creates products that truly deliver on optimizing performance for the masses, both mentally and physically. In this episode, we dive into Eric’s background, more about Onnit as a brand and what they stand for, as well as formulation and product studies.

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Join our host, Jacob Fishback, as he sits down with Ari Tulla, the CEO and Co-founder of the smart nutrition service, Elo Health. Elo Health takes a cutting edge approach to nutrition, helping people identify their personal health biomarkers to create personalized nutrition plans and ultimately help them to lead healthier lives. In this episode we dive into the rise of chronic health conditions in America, how specific biomarkers provide a foundation for optimizing performance, and how personalized health services and biohacking can create healthier lives for all.

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Join our host, Jacob Fishback, as he sits down with Saumil & Asmita Maheshvari, from the nutraceutical ingredient supplier, Orgenetics. Orgenetics was founded in 2007 and has brought numerous innovations to market in the organic raw material space, including organic vitamins, organic minerals, and their most recent ingredient,  organic functional mushrooms. Today, Saumil & Asmita will share how Orgenetics has vertically integrated to create sustainable supply chains for their ingredients, their focuses for 2022, and more on the ingredients they provide for gut health, mental focus & clarity, as well as esports.

Orgenetics' Website: https://www.orgenetics.com/
Orgenetics' Linkedin: https://www.linkedin.com/company/orgenetics-inc/

Connect with us!
Email: marketing@lieforganics.com
Lief Labs' Instagram: https://www.instagram.com/lieflabs/
Beyond The Supps Instagram: https://www.instagram.com/beyondthesupps/
Facebook: https://www.facebook.com/lieflabs2008
LinkedIn: https://www.linkedin.com/company/lieflabs
Website: https://lieflabs.com/

Full video to The Dietary Supplement Listing Act of 2022: https://youtu.be/6Ln__mpw3zE

Music: https://www.bensound.com

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Join our host, Jacob Fishback, as he sits down with the Brian Kaufman, Director of Business Development at Entera Health. Entera Health is a nutraceutical ingredient supplier with a specific focus in the gut health category. Brian talks about his experience joining Entera Health and shares insight on the one-of-a-kind ingredients that Entera Health produces compared to other ingredient suppliers.

Entera Health Website: https://www.enterahealth.com/
Brian's Linkedin: https://www.linkedin.com/in/brian-kaufman-562a9449/

Connect with us!
Email: marketing@lieforganics.com
Lief Labs' Instagram: https://www.instagram.com/lieflabs/
Beyond The Supps Instagram: https://www.instagram.com/beyondthesupps/
Facebook: https://www.facebook.com/lieflabs2008
LinkedIn: https://www.linkedin.com/company/lieflabs
Website: https://lieflabs.com/

Full video to The Dietary Supplement Listing Act of 2022: https://youtu.be/6Ln__mpw3zE

Music: https://www.bensound.com

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Join our host, Jacob Fishback, as he sits down with the Founder and CEO of Lief Labs, Adel Villalobos. In this episode, Adel will talk about the Dietary Supplement Listing Act of 2022, a bill that can potentially hurt supplement companies and manufactures. 

Read the full Dietary Listing Act of 2022 here: https://aboutblaw.com/2Jf

We need your support! Compose a message to US Senators and Representatives here: https://www.votervoice.net/NPA/Campaigns/94238/Respond 

Connect with us!
Email: marketing@lieforganics.com
Lief Labs' Instagram: https://www.instagram.com/lieflabs/
Beyond The Supps Instagram: https://www.instagram.com/beyondthesupps/
Facebook: https://www.facebook.com/lieflabs2008
LinkedIn: https://www.linkedin.com/company/lieflabs
Website: https://lieflabs.com/

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Join our host, Jacob Fishback, as he sits with Charles DeVos, Lief's Senior Sales Executive. Charles has been involved in the health and fitness industry for over 10 years. In this upcoming episode, he will discuss his background, his experience working with and managing large scale dietary supplement retail brands, his passion for marathon running, and more!

Connect with us!
Email: marketing@lieforganics.com
Lief Labs' Instagram: https://www.instagram.com/lieflabs/
Beyond The Supps Instagram: https://www.instagram.com/beyondthesupps/
Facebook: https://www.facebook.com/lieflabs2008
LinkedIn: https://www.linkedin.com/company/lieflabs
Website: https://lieflabs.com/

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Join our host, Jacob Fishback, as he sits down with Matt Nickerson, founder of CellFlo6™ and Tito Sanchez, Senior Sales Executive at Lief Raws. Matt and Tito share the full story on how they met and formed their partnership. Throughout the episode, they also share insight on CellFlo6™, including it’s versatility and product applications. If you haven't seen their previous Beyond The Supps® episodes, be sure to check out episodes 18 and 21!

Matt on Instagram: https://www.instagram.com/clearymateo/
CellFlo6™ on Instagram: https://www.instagram.com/cellflo6/

Learn more about Lief Raws here!
Website: https://liefraws.com/
Email: info@liefraws.com
Instagram: https://www.instagram.com/liefraws/
LinkedIn: https://www.linkedin.com/showcase/liefraws

Connect with us!
Email: marketing@lieforganics.com
Instagram: https://www.instagram.com/lieflabs/
Facebook: https://www.facebook.com/lieflabs2008
LinkedIn: https://www.linkedin.com/company/lieflabs
Website: https://lieflabs.com/

DISCLAIMER:
The content in this audio is intended to support, not replace, discussion with your doctor or healthcare professionals. Our podcast and website contains material and information intended for B2B customers, suppliers and distributors, and is not intended as information to the final consumers. The statements on this podcast and website have not been evaluated by the Food and Drug Administration. The product(s) discussed are not intended to diagnose, treat, cure or prevent any disease. Regulatory bodies around the world have differing parameters regarding product claims. In developing claims for a food, beverage or supplement product label, manufactures should seek guidance to assure compliance with the appropriate regulatory authority. Nothing in the content or products should be considered, or used as a substitute for, medical advice, diagnosis or treatment. You should always talk to your health care provider for any diagnosis and treatment, including your specific medical needs. Beyond The Supps® hereby disclaims any and all liability to any party for any direct, indirect, implied, incidental or other consequential damages arising directly or indirectly from any use of this audio content, which is provided as is, and without warranties.

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Join our host, Jacob Fishback, as he sits with Jamie Yamashiro, Business Development Manager at Sensapure, a leading flavor house in the industry. Jamie has been in the industry for 10+ years and has experience in product development, quality control, consulting, and more! Throughout the episode, Jamie shares exciting insight on the flavoring process, Sensapure's unique capabilities, and how she is making her mark on the industry.

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Join our host, Jacob Fishback, as he sits with Tito Sanchez, Senior Sales Executive at Lief Labs and Lief Raws. Tito has played an integral part in the establishment of Lief's new raw material division, Lief Raws. He breaks down key Lief Raw's ingredients and shares insight on our process for creating these materials. 

Learn more about Lief Raws here!
Website: https://liefraws.com/
Email: info@liefraws.com

Connect with us!
Email: marketing@lieforganics.com
Instagram: https://www.instagram.com/lieflabs/
Facebook: https://www.facebook.com/lieflabs2008
LinkedIn: https://www.linkedin.com/company/lieflabs
Website: https://lieflabs.com/

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Join our host, Jacob Fishback, as he sits with Chad Canfield and Pete Pisani, founders of Good Luck Have Fun. GLHF is a gaming supplement brand that uses natural ingredients to combat fatigue, while providing game changing energy and focus. Chad and Pete share their experience as college athletes and passion their to develop healthy supplements for gamers. 

Good Luck Have Fun
Instagram: https://www.instagram.com/glhfsupplements/
Website: https://glhfsupplements.com/
YouTube: https://www.youtube.com/channel/UCpu55qUdTZA-EQB0WpuFh4A

Connect with us!
Email: marketing@lieforganics.com
Instagram: https://www.instagram.com/lieflabs/
Facebook: https://www.facebook.com/lieflabs2008
LinkedIn: https://www.linkedin.com/company/lieflabs/
Website: https://lieflabs.com/

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Join our host, Jacob Fishback, as he sits down with Pete Ciccone and Steven Kruckenberg, founders of THE GYM. THE GYM is a fitness brand encompassing 6 gyms, a clothing brand, and a soon-to-launch supplement line. Pete and Steven discuss their passion for weightlifting culture and how they have built a result-driven community that shares the same passion that they do.  They also share details about their new supplement line which includes a pre-workout, BCAA with EAAs, and a fat burner. 

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Join our host, Jacob Fishback, as he sits down with Matt Nickerson, founder of CellFlo6™. Matt is an entrepreneur and co-creator of the popular specialty ingredient, Vaso6™. Matt shares insight on his company's current innovative pursuits including clinical studies and a new proprietary performance ingredient aimed to be the next evolution in sports nutrition. 

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Join our host, Jacob Fishback, as he sits down with Alex Ardenti, owner of Ardenti Films and a former bodybuilding champion. Alex has been around the health and fitness industry since the age of 17 and was the youngest Mr. Italy. He has combined his passion for bodybuilding with his passion for film to create his own production company. Alex shares his experiences working with some of the industry's top pioneers and the inspiration and purpose behind his one-of-a-kind documentary, SUPPS: The Movie.

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Join our host, Jacob Fishback, as he sits down with Dr. Luc Maes, Co-founder of KAIBAE. KAIBAE is both a raw material supplier for Baobab fruit powder and a direct-to-consumer brand. Dr. Luc has 25 years of experience in natural medicine and, along with being the co-founder of KAIBAE, is the Director of the Maes Center for Natural Health. In this episode, he shares how he learned about Baobab and why he decided to build a brand around it. Dr. Luc also talks about his experiences traveling to Northern Ghana and his mission to spread awareness about indigenous crops like Baobab. 

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Our host, Jacob Fishback, is joined by firefighter, Josiah Maier and Lief's Chief Business Officer, Nathan Cox.  Josiah and his crew were recipients of the Lief Cares Donation Program in the midst of COVID-19. Josiah shares details about being a firefighter in the time of COVID-19 and the impact the Lief Cares donation made. Nathan, who conceptualized Lief Cares, shares the reason for creating the program and his goals for future initiatives.

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Join our host, Jacob Fishback, as he returns to the studio with Lief's Founder and CEO, Adel Villalobos, for his exciting part two appearance on Beyond The Supps. Since his appearance on our pilot episode, there have been a lot of changes in the industry. In this episode, Adel discusses the key factors that have changed the industry this year and how navigating these changes has evolved him as an entrepreneur and business owner. You'll also hear Jacob and Adel share their mindset and thoughts moving into 2021.

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Our host, Jacob Fishback, is joined by Oliver Catlin, President and Co-founder of the Banned Substances Control Group (BSCG). Oliver gives an in-depth explanation of BSCG and the role it plays in the dietary supplement industry for both brands and contract manufacturers. Oliver also shares advice when it comes to vetting a contract manufacturer, what it means to have a BSCG certification on a product, and more!

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Our host, Jacob Fishback, is joined by Lief's Business Development Project Manager, Michael Courts, to talk about his experience in the dietary supplement industry, shifts in digital marketing, growing through innovation, and much more!

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Our host, Jacob Fishback, is joined by Lief's Research and Development Lead, Ryan Jacobs, to talk about what goes on behind the scenes in our R&D lab. Ryan shares insight on how he finds the balance between clients' wants, affordability, and the perfect flavor -- as well as what he has learned being the leader of Lief's R&D team. 

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Our host, Jacob Fishback, is joined by Matt Titlow, CEO of Compound Solutions, to discuss his passion for high-grade raw materials, the development process for new ingredients, and identifying future trends. Matt also shares insight on how he and his team embody their company's mission to maximize human potential.

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Our host, Jacob Fishback, is joined by Dr. Kofi Abrampah, Owner and Founder of Koflex Sports, to discuss the differences and similarities between Dietary Supplements and Pharmaceuticals. Dr. Kofi explains the various formats used for drugs and supplements as well as their bioavailability. As a nuclear and clinical pharmacist and a medication therapy management specialist, you will also hear Dr. Kofi share insight on some of the incredible work he does and how he came to create his own supplement line.

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Our host, Jacob Fishback, sits down with Amy Suzanne, CEO and Founder of Pink Stork, and her husband, Thomas.
Amy and Thomas discuss what led to the creation of Pink Stork and the core values that they have instilled in their brand. Throughout the episode, Amy and Thomas also share insight on Pink Stork's rapid growth, building their team, and the new opportunities they are exploring with their brand. 

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Our host, Jacob Fishback, sits down with Lief Labs' Director of Supply Chain Management, Jeohvan Montoya. Jeohvan discusses raw material procurement, the importance of planning and adapting, and how he navigates the challenges that come with managing an elaborate supply chain. 

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Our host, Jacob Fishback, sits down with two members of the team behind the outdoor-enthusiast supplement brand, TRUWILD, Nathan Cox and Abram Andis. They share the journey and process behind creating TRUWILD, how they found success through a specific niche, and some of their most memorable adventures together. 

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Our host, Jacob Fishback, is joined by Lief Labs' VP of Sales and Business Development, Nathan Cox. Nathan talks about his journey within the dietary supplement industry and business abroad! Nathan also shares his mentality during the time of COVID-19 and his approach to combat fear. 

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Ken Montes, Sales Director at NuLiv Science, joins our host, Jacob Fishback, for a conversation about trademarked ingredients, raw materials and changes in the industry. 
Ken breaks down the science and data behind trademarked ingredients and how they can help with your overall health, wellness, and fitness goals.

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Our host, Jacob Fishback, sits down with Lief Labs' Product Development Manager, Meg Ligot, to discuss preventative measures and immune health in the midst of the COVID-19 pandemic. With a background in biochemistry, Meg provides her insight on ingredients, supplements and other food alternatives that may help keep you healthy in these uncertain times. 

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Our host, Jacob Fishback, sits down with Brenton Simmons and his business partner, Ryan Tripp, from LFTD Lifestyle & EndoCoast. Brenton and Ryan share stories about building their successful supplement brands, growing their social media presence and more!

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Welcome to Beyond The Supps! On our pilot episode, our host, Jacob Fishback, gives you the full scoop without the fillers on the topics that will be covered on our podcast and shares his experience in the supplement industry. He will also be sitting down with the Founder and CEO of Lief Labs, Adel Villalobos, as he talks about his experience as an entrepreneur, building a company culture, and more!