Small Business Made Simple Podcast: Recent Episodes
Jenn Donovan: Marketer and Social Media Expert
Small Business Made Simple Podcast - for small business owners who want to reach their goals, need accountability and bite size marketing and social media tips and tricks. Hear from Small Business owners just like you or our host Jenn, who has been in the trenches of small business and is now here to help you achieve those goals. You've GOT THIS!
** Come Along to the 2025 Social Media and Marketing Conference in Melbourne - in August - get your tickets here: https://www.socialmediaandmarketing.com.au/conference
The Real Reason Businesses Are Closing (And How to Stay Ahead) - Podcast Episode 349
Innovation. It's not just a buzzword, it's the lifeline of business. In this episode of the Small Business Made Simple Podcast, I’m diving into what happens when businesses stop evolving. Spoiler alert: they start disappearing.
Think iconic brands like Katies and Just Jeans or long-running shows like The Project and Q&A, gone, not because they weren’t loved, but because they didn’t innovate.
So, let me ask you this, when was the last time you did something innovative in your business?
In this honest and action-packed episode, I explore:
- What innovation really means for small business owners (and no, it’s not just shiny tech)
- Why marketing and innovation are the only two things that truly matter in business
- How I’m walking the innovation talk by launching the 2025 Social Media & Marketing Conference
Whether you’re stuck in the “this is how we’ve always done it” cycle or ready to shake things up, this episode is your nudge (or maybe your push!) to get curious, get courageous, and start innovating.
Tune in now, because doing what you’ve always done may not get you where you want to go next.
🎧 Listen to the episode: https://www.socialmediaandmarketing.com.au/podcast
EPISODE 348: Is PR the Most Underrated Marketing Strategy for Small Business? With Liz Nable
PR – it’s the free marketing strategy that small business owners often overlook… but not today!
In this week’s episode of the Small Business Made Simple Podcast, I’m joined by the fabulous Liz Nabel—former TV journalist, now media and PR coach – and we’re diving into the world of getting your business into the media for FREE.
We chat all things public relations (spoiler: it doesn’t stand for press release!), how to find media angles in your business, how AI can actually help if writing’s not your thing, and why pitching your story doesn’t need to be scary – just smart.
Liz shares her journey from chasing breaking news to building a million-dollar business using the power of PR – with zero marketing budget. If you’ve ever thought, “PR isn’t for me,” this episode might just change your mind (and your visibility).
🎧 Tune in now and find out how to build your brand, your authority, and your audience – without spending a cent.
🟠 WANT TO JOIN ME FOR THE 2025 SOCIAL MEDIA AND MARKETING CONFERENCE IN MELBOURNE, 29 AUGUST? https://socialmediaandmarketing.com.au/conference
🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge
🟢 Let’s talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/
🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/348
🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
** Get Along to the 2025 Social Media and Marketing Conference in Melbourne on 29th August - tickets now on sale - https://www.socialmediaandmarketing.com.au/conference
Ready to unlock what "good growth" really means for your small business? In this episode of Small Business Made Simple, host Jen Donovan sits down with Sarah Howard, founder of Writers Australia and author of "Beyond Solo." Sarah shares her 18-year journey from solo freelancer to agency leader and dives deep into the realities of business growth—spoiler alert, it's not always about getting bigger!
Jen and Sarah chat about why listening to your customers is key, the challenges (and rewards) of building a team, what to delegate or outsource, and how to design a business that supports your life, not the other way around. Plus, Sarah introduces the concept of the "A-Team Collective" and explains why it's absolutely OK to stay small if that's what suits you.
If you've ever wondered how to grow your business on your own terms, manage people effectively, or even plan for your eventual exit, this episode is packed with practical advice, real stories, and plenty of inspiration to help you build a business—and a life—you love.
Tune in and discover a new approach to business growth that's all about purpose, values, and freedom!
Episode 346 – Hashtags in 2025: Should You Still Bother?
Let’s talk hashtags—the little pound sign that once ruled the social media world… but in 2025, are they still pulling their weight?
In this episode of the Small Business Made Simple Podcast, I’m cutting through the confusion and diving into what hashtags really do now, which platforms they still matter on, and whether you should keep using them or ditch them altogether.
If you’re still popping #smallbizlife or #foryoupage into every post, but not seeing results—this episode is for you.
You’ll learn: ✅ The truth about how hashtags work on Instagram, TikTok, LinkedIn and Facebook in 2025 ✅ How many hashtags to use (and which ones to skip completely) ✅ The rise of keyword-rich captions and why they’re now more powerful than your tag strategy ✅ 5 things to focus on instead of obsessing over hashtags ✅ A fresh, simplified approach to social media that prioritises connection over confusion
Hashtags aren’t dead—but they’re no longer your growth engine. They’re the seasoning, not the main meal.
🎧 Tune in now to learn what actually moves the needle in 2025 social media marketing. Or read the full show notes at: www.socialmediaandmarketing.com.au/346
Episode 345 – How to Build a Micro Funnel in 24 Hours
Think funnels are too complicated, too techy, or just plain too hard? Think again, lovely.
In this episode of the Small Business Made Simple Podcast, I’m showing you how to build a smart, simple micro funnel in just 24 hours—without losing your mind, spending weeks mapping things out, or writing a 67-email sequence.
Whether you’re launching soon, need a quick win, or want to stop sending people to your homepage and hoping for the best—this episode is your sign to stop overthinking and start funnel-ing.
You’ll learn: ✅ What a micro funnel is (and why it works so well for small business) ✅ The 3 essentials you need to get started today ✅ The simple steps: from freebie to follow-up email to next action ✅ How to promote your funnel without ads or a big list ✅ My favourite tools and a secret AI shortcut to make it even easier!
✨ This episode is perfect for service providers, e-commerce brands, coaches, creatives and anyone ready to stop chasing leads and start converting them.
🎧 Press play now or head to the full show notes at: www.socialmediaandmarketing.com.au/345 Let’s build you a lead machine that works while you sleep—without needing a tech degree.
Episode 344 – The Lie of “Just Be Consistent”: Marketing Advice I Wish I’d Questioned Sooner
We’ve all heard it: “Just be consistent.” It sounds helpful. Harmless. Even wise.
But what if that well-meaning advice is leading you to burnout, bland marketing, and busywork with zero results?
In this episode of the Small Business Made Simple Podcast, I’m busting one of the biggest marketing myths out there—that consistency alone is the magic fix for your business visibility. (Spoiler: it’s not.)
If you’re posting daily, showing up in stories, emailing your list religiously—and still wondering “Why isn’t this working?”—this one’s for you.
Inside this episode: ✅ Why consistency without clarity leads to chaos ✅ The difference between strategy and survival posting ✅ What I wish I’d been told about content, messaging, and momentum ✅ How to reset your marketing to be consistent with purpose ✅ Three practical ways to make your marketing work harder (and feel lighter)
✨This is your permission slip to pause, rework what isn’t landing, and stop creating just for the sake of showing up.
You’ll walk away with a refreshed view on consistency—one that’s aligned, strategic, and sustainable. Because being consistent should support your business, not drain it.
🎧 Tune in now or catch the full show notes at: www.socialmediaandmarketing.com.au/344
Struggling to make LinkedIn work for your small business? In this episode, I sit down with Michael Clark from Athletic Koala, a digital marketing expert who’s cracked the code on using LinkedIn for real business growth — especially in 2025. We dive into how to build a community on LinkedIn, use content to position yourself as a subject matter expert, and why giving away your best knowledge is the best marketing strategy you’ve got. You’ll learn why old-school Facebook and Google Ads just aren’t cutting it anymore, how to get over your fear of video, and exactly what types of posts are working on LinkedIn right now. This one’s practical, insightful, and peppered with Michael’s signature wit and wisdom — perfect for small biz owners who are ready to make LinkedIn their top sales platform.
🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/
🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge
🟢 Let’s talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/
🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/322
🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
🔴⭕ Purchase a copy of my new book Small Town Big Impact here: www.socialmediaandmarketing.com.au
Episode 342 – What Running a Podcast for 6+ Years Has Taught Me About Consistency (and When to Quit Something)
After more than 6 years, 340+ episodes, and a truckload of cuppas... I’ve learned a thing or two about showing up. Especially when no one’s clapping yet.
In this reflective, real-talk episode of the Small Business Made Simple Podcast, I’m sharing the truth about consistency—what it actually looks like, what it costs, and when it’s okay to quit (or at least press pause).
Whether you’re podcasting, posting on social, writing newsletters, or trying to stay visible in your business without burning out—this is the pep talk you didn’t know you needed.
We’re chatting: ✅ How consistency builds trust—and why that matters more than fancy funnels ✅ The sneaky difference between quitting and pivoting ✅ Why Episode 1 nearly didn’t happen (and what made me hit publish anyway) ✅ Five lessons from six years behind the mic—warts, wins, and all ✅ When to reflect, when to rest, and when to just keep going
This episode is for the small business owner who’s ever thought: “Is anyone even watching?” “Does this even matter?” “Should I just quit?”
💡 Spoiler: Showing up is the strategy. Especially when it’s hard. Especially when no one’s clapping (yet).
🎧 Hit play now or read the full show notes at: www.socialmediaandmarketing.com.au/342
Episode 341 – Are You Ready for Zero-Click Content? Let’s Talk Algorithms
Still obsessing over click-throughs and link clicks? You’re not alone—but in 2025, it might be time to shift your strategy.
In this episode of the Small Business Made Simple Podcast, we’re diving into zero-click content—what it is, why the algorithms love it, and how your business can thrive even when no one’s clicking your links.
If you’re pouring time into content and wondering why people aren’t “taking action,” it might be because they already got what they needed… right there in the scroll.
✨ The scroll economy is here, and it’s changing the way we create, connect, and convert.
In this value-packed chat, you’ll learn: ✅ What zero-click content is (and why it’s not as scary as it sounds) ✅ How algorithms are rewarding in-feed, stay-put content more than ever ✅ Why giving the goods up front builds trust, visibility and long-term connection ✅ My four go-to strategies for creating high-performing, scroll-stopping content ✅ How to measure success when traditional clicks are dropping
Spoiler alert: just because they’re not clicking doesn’t mean they’re not converting.
🎧 Hit play now and find out how to make your content work with the algorithm—not against it.
Or read the full show notes at: www.socialmediaandmarketing.com.au/341
Episode 340 – The Rise of Searchless Marketing: How to Be Found Without Being Googled
What if your next customer never Googles you?
Welcome to the world of searchless marketing—where your dream clients are finding you without searching for your name, your website, or your keywords.
In this episode of the Small Business Made Simple Podcast, I’m diving into the 2025 trend that’s turning traditional search strategies on their head—being discovered without being looked for.
If you’ve been pouring effort into SEO, blogs, and Google listings—but still not seeing results—this episode will show you where attention is going (and how to meet your audience there).
We’ll unpack: ✅ What “searchless marketing” means and why it’s growing fast ✅ The scroll economy vs. the search economy (and how to win in both) ✅ 6 ways to boost visibility without relying on Google ✅ Why shareability, memorability and collaboration are your new best friends ✅ Tools to help you show up in feed, in inboxes and in conversations
✨ This episode is for e-commerce brands, service-based businesses, local legends and regional trailblazers alike—if you want to grow without relying on the algorithm gods or page-one Google rankings, this one’s for you.
💡 You’ll walk away with fresh ideas for content, promotion and visibility—even if SEO makes your head spin!
🎧 Tune in now or head to the show notes at: www.socialmediaandmarketing.com.au/340
Episode 339 – AI Ethics in Your Marketing in 2025: What Small Biz Owners Need to Know
AI is writing our captions, helping with email campaigns, and brainstorming blog titles—but just because we can use it for everything... should we?
In this episode of the Small Business Made Simple Podcast, I’m diving head-first into the big conversation we need to be having in 2025—how to use AI ethically in your marketing without sounding like a robot, losing trust, or forgetting your voice in the process.
If you’ve ever: ✅ Copied and pasted an AI-generated caption that didn’t sound quite like you ✅ Wondered whether you should credit AI when it helps you write content ✅ Set up auto-DMs that feel a bit... soulless ✅ Or worried about accidentally plagiarising from AI-sourced content...
Then this is your must-listen episode.
We’ll unpack:
- What ethical AI use actually means for small business owners in 2025
- Real-life pitfalls (like made-up facts and “Love this!” bot replies 🙈)
- Best practice tips to keep your marketing human, honest, and on-brand
- My favourite AI tools (and how I use them without letting them take the reins)
- A 3-step checklist to keep your content authentic and audience-friendly
👀 Spoiler alert: AI isn’t going anywhere, but your voice still matters most.
🎧 So, if you're using AI (or thinking about it) in your content creation, make sure you’re doing it in a way that builds connection, not confusion. Hit play on this episode for a real, grounded take on where ethics meets automation.
👉 Read the show notes or catch up on past episodes at: www.socialmediaandmarketing.com.au/339
Episode 338 – Is Your Expertise Your Marketing Problem?
Are you accidentally getting in your own way when it comes to your marketing?
In this episode of the Small Business Made Simple Podcast, I’m asking the question many small business owners should be asking in 2025 — could your expertise actually be the problem in your messaging?
If your marketing looks good on paper — you know your audience, your platforms, your niche — but it’s still not converting into leads or sales, this episode is for you.
Together, we’ll unpack: ✅ Why “expert language” can disconnect you from your ideal customer ✅ What’s keeping your customer up at 3 a.m. (hint: it’s not “clinically proven formulas”) ✅ Real examples of how to shift your copy from product features to emotional resonance ✅ A proven, four-step customer-centric copy formula you can use right away ✅ A dead-simple AI tip to check whether your copy is actually customer-first
From e-commerce and service providers to coaches, creatives, and consultants — this episode will help you flip the script and write copy that connects, converts and communicates real value.
💬 If you’ve ever been told “just share your expertise” and found yourself hearing crickets, tune in now. It’s time to make your message land — in the hearts (and inboxes!) of your dream clients.
🎧 Ready for the shift? Hit play now or read the full show notes at: www.socialmediaandmarketing.com.au/338
💥💥 In episode 337 of the Small Business Made Simple Podcast, host Jenn Donovan delves into the emerging trend of 'Botcasting'—podcast episodes generated entirely by AI. Jenn shares a unique audio segment where two AI-generated voices discuss her book, showcasing the potential of this technology to revolutionise content creation. She explores the implications of AI in podcasting, pondering whether it could democratise content production or pose challenges to traditional podcasting. Listeners are invited to reflect on the future of 💥AI in media and its impact on authentic human connection.
Tune in to discover how AI is reshaping the podcasting landscape and what it means for content creators and consumers alike.
🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/
🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge
🟢 Let’s talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/
🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/322
🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
🔴⭕ Purchase a copy of my book Small Town Big Impact here: www.socialmediaandmarketing.com.au
5 Big Myths Holding Your Business Back – Are You Falling for Them? 🎙️✨ Episode 336 of the Small Business Made Simple Podcast Hey there, my friend! Are sneaky business and marketing myths keeping you stuck? 🤯 In this episode, I’m busting five of the biggest myths small business owners STILL believe—myths that could be slowing down your growth, draining your time, and holding you back from real success.
From the “If I build it, they will come” illusion to the “I need to go viral” trap, I’m breaking them down and giving you practical, fluff-free marketing strategies to move past them. 🚀
✅ Think more followers mean more sales? Think again. ✅ Feeling pressured to be on ALL the platforms? Let’s fix that. ✅ Struggling to ‘find time’ for marketing? I’ll call BS on that one!
If you’ve ever second-guessed your marketing efforts, this is an episode you won’t want to miss. Tune in now, subscribe so you never miss a future ep, and if you love what you hear, leave me a review—it’s like gold for podcasters like me! 💛✨
🎧 Listen now: www.socialmediaandmarketing.com.au/336
And hey, let’s keep the conversation going! Jump into the Like Minded Business Owners Facebook group and share the biggest myth you’ve busted in business! 💬🔥
💡 AI for Small Business: How to Use It Without Losing Your Human Edge 💡
AI is everywhere in 2025, but how do you actually use it to grow your business—without losing your brand’s unique voice?
In this episode of Small Business Made Simple, I sit down with Leanne Shelton, AI coach and marketing expert, to talk all things artificial intelligence—but not in the way you’re used to! We’re diving into:
✅ Practical ways to use AI to save time (without sounding robotic!) ✅ The biggest AI mistakes business owners make—and how to avoid them ✅ How to train AI to understand your brand voice and write like you ✅ The truth about AI security, paid vs free tools, and what’s worth your investment
This isn’t just another AI hype session—this is real talk for business owners who want to stay ahead, work smarter, and grow a more profitable business in 2025.
🎧 Hit play now to listen, and if you love this episode, don’t forget to subscribe and leave a review! Your support helps more small business owners get the insights they need to thrive. 🚀
🔗 Listen now: https://www.socialmediaandmarketing.com.au/335
🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/
🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge
🟢 Let’s talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/
🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/322
🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
🔴⭕ Purchase a copy of my new book Small Town Big Impact here: www.socialmediaandmarketing.com.au
🎧 10-Minute Marketing: What to Do When You Have No Time – Episode 334
Time-poor but still want to grow your business? You’re not alone! In this episode of Small Business Made Simple, I’m sharing 11 powerful 10-minute marketing activities that can help boost your sales, brand awareness, and engagement—without eating up your entire day.
From quick Instagram stories to clever email tweaks, updating your Google Business Profile, and pitching yourself for a podcast—these bite-sized strategies are designed for busy business owners who want to see real results.
Marketing doesn’t have to be overwhelming—it just needs to be consistent. And guess what? Just 10 minutes a day adds up to over 60 hours of marketing a year! Imagine the impact that could have on your business in 2025.
🎙 Tune in now, grab your list of 10-minute marketing tasks, and let’s take action together. Don’t forget to subscribe so you never miss an episode, and if you find this helpful, I’d love for you to leave a review—it helps more business owners like you discover the show! 🚀
👉 Listen now: www.socialmediaandmarketing.com.au/334
🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/
🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge
🟢 Let’s talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/
🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/322
🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
🔴⭕ Purchase a copy of my new book Small Town Big Impact here: www.socialmediaandmarketing.com.au
🚀 What You Need to Know About Business in 2025 – Insights from the Big Small Business Survey
The world of small business is shifting fast, and if you want to stay ahead, you need the latest insights. In this episode, I dive into the results of the Big Small Business Survey, co-authored by myself, Andrew Griffiths, Tracy Sheen, and Katrina McCarter.
🔎 What’s keeping business owners up at night? 💰 Rising costs – and why only 15% have a pricing strategy in place 🤖 AI adoption – 63% say it’s a game-changer, but 20% are still hesitant 📢 Marketing overwhelm – it’s decreasing (finally!), but consistency is still a challenge 💡 How small businesses are fighting back with innovation, community, and new income streams 📊 The burden of high taxes and red tape – the conversation that needs to be louder!
The numbers don’t lie – small businesses make up 98% of all businesses in Australia and contribute $506 billion to the economy. Yet, many feel unsupported. With an election looming, now is the time to take action, speak up, and push for real change.
If you want to future-proof your business, embrace AI, and fine-tune your pricing and marketing strategies, this is an episode you can’t afford to miss.
🎧 Hit play now, subscribe to the podcast, and don’t forget to leave a review – it helps more business owners like you!
👉 Download the full survey results at www.thebigsmallbusinesssurvey.com
🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/
🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge
🟢 Let’s talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/
🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/322
🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
🔴⭕ Purchase a copy of my new book Small Town Big Impact here: www.socialmediaandmarketing.com.au
Curious about how a CRM system can revolutionise your small business? In this episode, I chat with CRM expert Freda Ma, who demystifies customer relationship management systems, sharing practical tips to boost efficiency and improve customer interactions. Tune in to discover how the right CRM can simplify your marketing, nurture relationships, and free up your time for the things that matter most.
🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/
🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge
🟢 Let’s talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/
🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/322
🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
🔴⭕ Purchase a copy of my new book Small Town Big Impact here: www.socialmediaandmarketing.com.au
🎙️ 3 Smart Steps to Simplify and Boost Your Business for 2025
Are you ready to hit the ground running in 2025? In this episode, we’re diving into three simple yet powerful steps you can take right now to set your small business up for success. From optimising your income streams and crafting effortless content strategies to mastering time management with actionable diary hacks, this episode is packed with practical tips to help you stay ahead.
Whether you're feeling stuck or simply want to refine your focus for the year ahead, these insights are designed to simplify your marketing, streamline your goals, and inspire unstoppable momentum.
Don’t miss out—listen now and get ready to make 2025 your best year yet!
🎧 Subscribe, rate, and share with your fellow small business owners. Let’s dream big, but always remember, there’s no point in dreaming small!
👉 Join the conversation in our Facebook Group: Like Minded Business Owners 👉 Free Marketing in 2025 Webinar: Register here https://bit.ly/marketing2025Jenn
Let’s make marketing simple and your small business shine! ✨
🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/
🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge
🟢 Let’s talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/
🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/322
🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
🔴⭕ Purchase a copy of my new book Small Town Big Impact here: www.socialmediaandmarketing.com.au
Podcast Blurb: Episode 330 – The Big Change to Google That Will Affect Your Website Visits Ready to tackle the latest disruption in the digital world? In episode 330 of the Small Business Made Simple Podcast, we dive into the game-changing new feature from Google: AI Overviews in search results. These automated answers are shaking up the way customers find information—and it’s a shift every business owner needs to know about.
Join me as we unpack:
- What Google’s AI Overviews mean for your website traffic.
- The golden opportunities hidden in "People Also Ask" and "People Also Search For" sections.
- How to adapt your content strategy to stay visible and relevant in 2025.
Whether you’re a seasoned marketer or just starting to leverage AI for growth, this episode will give you actionable tips to keep your business thriving in the evolving search landscape.
🎙️ Don’t miss out—download now and hit subscribe to stay ahead of the curve. And hey, if you found this episode helpful, leave a review! Your support helps others discover the show and keeps us bringing you the insights you need.
Let’s navigate these exciting changes together and make 2025 your most profitable year yet!
🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/
🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge
🟢 Let’s talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/
🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/322
🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
🔴⭕ Purchase a copy of my new book Small Town Big Impact here: www.socialmediaandmarketing.com.au
🎉 Happy New Year! Kick off 2025 with Episode 329 of the Small Business Made Simple podcast! After a challenging 2024, are you ready to make this year phenomenal?
In this episode, I reflect on lessons from a doozy of a year—what survival mode taught me about life, business, and the power of just showing up. From marketing strategies to reconnecting with your ideal client, I share how to rethink and revitalise your business for the year ahead.
💡 Plus, discover:
- The surprising shift in mindset business owners are embracing in 2025.
- How your audience's "Word of the Year" can shape your strategy.
- Why planning for growth, thrive, and focus is key to breaking out of survival mode.
🎧 Tune in for practical tips, fresh insights, and a healthy dose of real talk to help you hit the ground running this year.
👉 Don’t forget to join my FREE webinar, What I Need to Know About Marketing in 2025 on January 20th. Register now: https://bit.ly/marketing2025Jenn
If you're a small business owner looking to thrive, this episode is your perfect starting point. Let’s make 2025 phenomenal! 🌟
🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/
🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge
🟢 Let’s talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/
🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/322
🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
🔴⭕ Purchase a copy of my new book Small Town Big Impact here: www.socialmediaandmarketing.com.au
✨ Keywords: small business marketing, marketing strategy, business growth, 2025 trends, thriving business, ideal client, Word of the Year.
[SUMMER SERIES] The Year I said YES - yep I said yes for a WHOLE year and on this episode I explain what happened, the doors it opened and the amazing things that happened because I had the courage to say yes!
Take a listen to episode 328 and hear the GOLD! Get inspired for your 2025!
🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/
🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge
🟢 Let’s talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/
🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/322
🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
🔴⭕ Purchase a copy of my new book Small Town Big Impact here: www.socialmediaandmarketing.com.au
[SUMMER SERIES] 3 Reasons Why You're Not Converting More Sales – Episode 327
Welcome to another episode of the Small Business Made Simple podcast, part of our special Summer Series. This week, Jenn Donovan is diving deep into a topic that every business owner needs to master – sales.
We’ve all heard it: Sales is tough. But what if it doesn’t have to be? In this episode, Jenn shares her no-nonsense approach to increasing your sales conversions by addressing the real reasons why you're not seeing the results you want. From eliminating negative self-talk to truly believing in your product, Jenn gives you actionable steps to shift your mindset and focus on what matters most – your customer.
Here’s what you’ll learn in this episode:
- The truth about negative self-talk and why it’s killing your sales
- How doubt about your product is holding you back and how to fix it
- The crucial mistake of trying to outsmart your customers and why listening is your superpower
- Plus, a bonus tip: why following up is non-negotiable for sales success
Jenn delivers tough love and actionable tips to help you improve your sales strategy and achieve the success you deserve. Whether you love sales or dread them, this episode is a must-listen to help you take control and convert more sales.
Press play and tune into the Summer Series podcast now. Don’t miss out on transforming your sales game for 2025!
🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/
🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge
🟢 Let’s talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/
🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/322
🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
🔴⭕ Purchase a copy of my new book Small Town Big Impact here: www.socialmediaandmarketing.com.au
[SUMMER SERIES] How to Plan Your Marketing – Episode 326
Welcome to a special episode of the Small Business Made Simple podcast, where Jenn Donovan brings you the Summer Series – a collection of some of the most impactful episodes to help you take your business to the next level. Whether you're relaxing over the holidays or gearing up for the new year, this episode will guide you through the essential steps to plan your marketing strategy for 2025.
Jenn dives into why strategic marketing is more critical than ever. With the AI revolution on the horizon, the landscape of business is shifting fast, and it’s essential to be proactive. She shares practical advice on how to double down on marketing in tough times, why building a community is key to business success, and how investing in yourself and your business can set you up for growth in 2025.
So grab a cuppa, sit back, and tune in to discover how you can start planning for the future – and make 2025 your best year yet. Don’t miss out on Jenn's insights, and remember, the key to success is action. Listen now, and let’s make next year a year to thrive!
Are you currently working on a marketing strategy for the new year, or are you still in the planning phase?
🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/
🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge
🟢 Let’s talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/
🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/322
🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
🔴⭕ Purchase a copy of my new book Small Town Big Impact here: www.socialmediaandmarketing.com.au
[Summer Series] The Seven Things I’m Doing Whilst “Taking a Break” - Episode 325
Hey there, it’s Jenn!
After six incredible years of weekly podcasting, I’m mixing things up with a Summer Series to give myself a little breather. This episode revisits the seven things I tackled during last year’s “break” (yes, that’s in quotes because, as business owners, is it ever a real break?).
From refreshing my speaker and media kits, updating my website, and auditing my digital chaos to mapping out goals and podcast ideas for 2024, I’m sharing the practical steps I take to set myself and my business up for success in the year ahead.
What about you? Are you shutting down completely, or like me, balancing a bit of work with some well-deserved rest? Whatever your plans, I want 2024 to be your best year yet.
And to help kick things off, I’ve got a FREE webinar on January 18th, all about marketing in 2024 – the trends, changes, and essentials small business owners need to know. Join me live or catch the recording. Register here: https://bit.ly/marketing2024Jenn.
Enjoy this Summer Series episode, and don’t forget to join the Like Minded Business Owners Facebook group to share your plans for the year ahead. Let’s make 2024 amazing together!
Big love, Jenn 😊
P.S. If you enjoyed this episode, leave a rating and review – it helps more small business owners find the podcast. And as my opening song says, remember, there’s no point in dreaming small!
🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/
🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge
🟢 Let’s talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/
🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/322
🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
🔴⭕ Purchase a copy of my new book Small Town Big Impact here: www.socialmediaandmarketing.com.au
🎙️ Episode 324: Let’s Talk About 2025 – My Speaker Kit, New Topics, and Your Help!
Join me, Jenn Donovan, for a special episode where I take you behind the scenes of my 2025 Speaker Kit! 🚀 Speaking is my passion, and I’m sharing the 9 topics I’ll be focusing on next year—from marketing basics and human-to-human connection to AI, branding, and obsessing over your people.
I’m also opening up about my journey as a speaker, from nervous beginnings to standing confidently on stage, creating moments that inspire business owners like you. ❤️
Here’s the thing: I need your help! Whether you’re part of a business community, a Chamber of Commerce, or know someone booking speakers for 2025, I’d love for you to share this episode or my speaker kit. Let’s make big things happen together next year!
💡 What you’ll learn in this episode:
- The top marketing trends I’ll be discussing in 2025.
- Why focusing on your people is the secret to success.
- How building your brand over your product can transform your business.
🌟 Call to action: Tune in to hear the full breakdown of my 2025 topics and get the links to my speaker kit! Whether you’re a fan of my podcast or just curious about my approach, this episode will give you a sneak peek into what’s coming next year.
🎧 Listen now on your favourite platform or at: www.socialmediaandmarketing.com.au/324
✨ Let’s make 2025 unforgettable together!
🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/
🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge
🟢 Let’s talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/
🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/324
🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
🔴⭕ Purchase a copy of my new book Small Town Big Impact here: www.socialmediaandmarketing.com.au
🎧 It’s Time! What’s Your 2025 Word of the Year? – Episode 323 of the Small Business Made Simple Podcast
What will guide your business decisions in 2025? In this episode, Jenn Donovan shares her proven strategy for choosing a Word of the Year—a simple yet powerful tool to unify your goals, maintain focus, and reflect on your achievements.
Learn how Jenn’s past words like Impact and Book shaped her journey and discover her exciting plans for 2025 with her new words, Speaking and Play Big. Plus, Jenn walks you through a three-step process to find your word for 2025, complete with a worksheet available in the show notes.
This episode is packed with practical tips, personal insights, and a nudge to step boldly into the new year. Ready to choose your word and take charge of 2025?
👉 Listen now and download your worksheet at www.socialmediaandmarketing.com.au/323.
Don't forget to share your word inside the Like Minded Business Owners group—your inspiration might spark someone else’s success!
Hit play and let’s make 2025 your best year yet! 🎉
🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/
🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge
🟢 Let’s talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/
🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/322
🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
🔴⭕ Purchase a copy of my new book Small Town Big Impact here: www.socialmediaandmarketing.com.au
💸💲💸 Black Friday Sales and Christmas marketing – two HUGE events at the end of the year when we are already so tired. So let’s chat about it. How important is it to participate? Do we need to be on sale? How can we make this time of the year work harder for us to make the next 12 months even more profitable? Whether you’re in e-commerce or not, you definitely need to tune into this one!
Take a listen to episode 322 and hear the GOLD!
🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/
🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge
🟢 Let’s talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/
🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/322
🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
🔴⭕ Purchase a copy of my new book Small Town Big Impact here: www.socialmediaandmarketing.com.au
Digital Marketing is Transforming: Are You Ready? – Small Business Made Simple Podcast, Episode 321
The digital landscape is shifting fast, and if you’re a small business owner, you need to be prepared! In this episode, Jenn dives into the game-changing transformations happening right now, like how ChatGPT has added web search capabilities, and what this means for your marketing strategy. Building on insights from past episodes, Jenn unpacks simple, actionable ways you can adapt to these changes without feeling overwhelmed.
You’ll learn why prioritizing problem-solving content is now a must, how to optimize for conversational searches (no more plain product posts!), and why short-form videos are key to standing out. Whether you’re ready to embrace the shift or you’re clinging to traditional strategies, this episode will give you clear steps to ensure your marketing aligns with the new digital age.
Don't miss this chance to get ahead in 2025 – tune in now to stay relevant, visible, and impactful!
🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/
🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge
🟢 Let’s talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/
🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/321
🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
🔴⭕ Purchase a copy of my new book Small Town Big Impact here: www.socialmediaandmarketing.com.au
💥💥 Websites – that asset that we OWN, have FULL control over and yet, don’t spend too much time making sure it’s converting traffic into clients/customers! Am I right? My guest this week, Rachel Smith, is a professional COPYWRITER and she’s sharing the 6C’s of websites – to make them convert! You definitely need to tune into this one!
Take a listen to episode 320 and hear the GOLD!
🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/
🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge
🟢 Let’s talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/
🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/320
🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
🔴⭕ Purchase a copy of my new book Small Town Big Impact here: www.socialmediaandmarketing.com.au
It’s that time of the year when we might be thinking of throwing some money behind some Meta Ads (Facebook and Instagram). Before you do, listen to this episode that goes through the THREE biggest mistakes I see business owners making when it comes to doing Digital Ads on Meta. Click play now, or head over to www.socialmediaandmarketing.com.au/319 for more details. Let's take your marketing from "meh" to massive success!
Take a listen to episode 319 and hear the GOLD!
🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/
🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge
🟢 Let’s talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/
🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/319
🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
🔴⭕ Purchase a copy of my new book Small Town Big Impact here: www.socialmediaandmarketing.com.au
When is Enough, Enough in Business? When Do You Call it Quits? | Episode 318
Ever feel like your business is sucking the life out of you? In this tough but necessary conversation, I dive into the question all business owners dread: when is it time to call it quits? I’ve had a few heartfelt, teary chats with clients this week that inspired this episode, and although it’s not an easy one, it’s one we need to talk about.
If you’re questioning whether to push through or let go, I’ll walk you through the difference between being persistent and just plain stubborn in your business. You’ll hear real talk on when to step back, reflect on your business model, and maybe even change the path to reach your big, hairy audacious goals.
This episode isn’t about giving advice—every business is different, but it might help you think about things in a new light. Listen in, grab a coffee (or maybe something stronger!), and let’s get real about when enough might be enough.
Tune in now and don’t forget—no matter what, there’s no point in dreaming small!
🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/
🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge
🟢 Let’s talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/
🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/313
🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
🔴⭕ Purchase a copy of my new book Small Town Big Impact here: www.socialmediaandmarketing.com.au
🎧 Ready to start (or restart!) your business journey in 2024? Tune in to Episode 317 of the Small Business Made Simple Podcast! 🚀
In this episode, I’m diving into what it would look like if you had to start your business all over again with all the wisdom you have now. What would you change? What would stay the same? From finding your niche to building a killer brand and obsessing over customer experience, I’ll share practical strategies to help you nail it the second time around! 🔥
Plus, we’ll talk about my personal “Ready, Fire, Aim” approach, networking tips, content creation, and how to build a brand that connects emotionally with your audience. And of course, a little wisdom from Richard Branson makes an appearance! 😉
🎯 If you're ready to get actionable steps and inspiration to reimagine your business success in 2024, hit play now! Don’t forget to join the conversation in the Like Minded Business Owners Facebook group.
P.S. If this episode hits home, share it with a mate and leave a quick review—I'd be super grateful! 🙏
Let’s make 2024 your best business year yet!
Click play now, or head over to www.socialmediaandmarketing.com.au/317 for more details. Let's take your business from "meh" to massive success!
Take a listen to episode 317 and hear the GOLD!
🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/
🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge
🟢 Let’s talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/
🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/317
🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
🔴⭕ Purchase a copy of my new book Small Town Big Impact here: www.socialmediaandmarketing.com.au
In this episode of the Small Business Made Simple podcast, Jenn Donovan chats with Lisa from Life Balance Essentials about how outsourcing and effective life admin can transform your business. Lisa shares valuable tips on managing overwhelming inboxes, creating effective to-do lists, and how AI can support busy entrepreneurs. If you’re struggling to keep up with life and business admin, this episode is a must-listen! Tune in now for practical strategies and insights that will help you work smarter, not harder. Don’t miss out—listen to the full episode today!
Click play now, or head over to www.socialmediaandmarketing.com.au/316 for more details.
Take a listen to episode 316 and hear the GOLD!
🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/
🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge
🟢 Let’s talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/
🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/316
🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
🔴⭕ Purchase a copy of my new book Small Town Big Impact here: www.socialmediaandmarketing.com.au
🚨 Big News Alert: Episode 315 - META: We Seriously Need to Talk! 🚨
Meta (Facebook and Instagram's parent company) just dropped a MAJOR update, and if you're a small business owner, you need to tune in to this week's episode of the "Small Business Made Simple" podcast. This is more than just a tweak—it's a seismic shift that could change the way you market your business online.
I’m going to walk you through what these changes mean and how they’ll impact your content strategy. As a savvy marketer, it's essential you start treating your Meta content the same way you treat your Google content because, spoiler alert, Meta is coming for Google's territory!
In this episode, I'll break down:
- Why Meta’s updates are a game-changer for your business.
- How you need to rethink your social media captions and content.
- What AI features Meta is introducing (and how they’ll affect you).
- Tips on how to adapt and thrive in this ever-changing digital landscape.
Get ahead of the curve, save your sanity, and make sure your marketing strategy is set for 2025! Don’t miss this episode.
🔗 Listen now and be ready to up your marketing game!
P.S. Join the conversation in the Like Minded Business Owners Facebook group and let's navigate these changes together: https://www.facebook.com/groups/LikeMindedBusinessOwners
Remember, friends, in the world of small business, there's no point in dreaming small! 🎙✨
Click play now, or head over to www.socialmediaandmarketing.com.au/314 for more details. Let's take your marketing from "meh" to massive success!
Take a listen to episode 314 and hear the GOLD!
🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/
🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge
🟢 Let’s talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/
🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/314
🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
🔴⭕ Purchase a copy of my new book Small Town Big Impact here: www.socialmediaandmarketing.com.au
In Episode 314 of the Small Business Made Simple podcast, Jenn Donovan is joined by Emma Lovell, a dynamic pleasure coach and author of The Art of Pleasure. Together, they explore the crucial balance between business and leisure, and how small business owners can create more joy and freedom in their lives—without sacrificing success. Whether you’re feeling the burnout or simply craving more balance, this episode is packed with practical tips on combining work, travel, and self-care for a fulfilling entrepreneurial journey.
Don’t miss out! Tune in to Episode 314 now, and start transforming your work-life balance today.
Find all the show notes at socialmediaandmarketing.com.au/314.
🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/
🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge
🟢 Let’s talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/
🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/313
🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
🔴⭕ Purchase a copy of my new book Small Town Big Impact here: www.socialmediaandmarketing.com.au
🎙️ Small Business Made Simple Podcast - Episode 313: Is Your Marketing Strategy Just Social Media Posting?
In this episode, Jenn Donovan pushes business owners to rethink their marketing strategies. Are you relying solely on social media? Jenn explains why this might be holding your business back and offers practical steps to diversify and grow your marketing efforts. From partnerships to podcast appearances, media features, and more, she lays out actionable tips that go beyond social media. Ready to take your marketing strategy to the next level? Tune in now and click through the extras for more insights!
Click play now, or head over to www.socialmediaandmarketing.com.au/313 for more details. Let's take your marketing from "meh" to massive success!
Take a listen to episode 313 and hear the GOLD!
🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/
🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge
🟢 Let’s talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/
🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/313
🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
🔴⭕ Purchase a copy of my new book Small Town Big Impact here: www.socialmediaandmarketing.com.au
🎙 Ready to turn your marketing strategy into a sales machine?
In episode 312 of the Small Business Made Simple podcast, Jenn Donovan breaks down the mysterious world of marketing funnels and shows you how to attract, engage, and convert your ideal clients. Whether you’re a small business owner feeling stuck at the top of the funnel or looking to build lasting customer relationships, Jenn simplifies it all with actionable tips you can start using today.
💡 Tune in to learn how to:
· Attract your ideal audience with the right content.
· Move potential clients from awareness to conversion.
· Build strong, lasting customer relationships that lead to referrals!
And don’t miss Jenn’s challenge—how well is your funnel working for you?
Click play now, or head over to www.socialmediaandmarketing.com.au/312 for more details. Let's take your marketing from "meh" to massive success!
Take a listen to episode 312 and hear the GOLD!
🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/
🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge
🟢 Let’s talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/
🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/312
🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
🔴⭕ Purchase a copy of my new book Small Town Big Impact here: www.socialmediaandmarketing.com.au
Unlock your small business's marketing potential with three must-do weekly strategies! In this episode of Small Business Made Simple, Jenn Donovan shares her top tips to help you show up, reach out, and create impactful content. These practical, no-nonsense tactics will keep your business thriving. Tune in now! You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/311
Take a listen to episode 311 and hear the GOLD!
🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/
🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge
🟢 Let’s talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/
🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/311
🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
🔴⭕ Purchase a copy of my new book Small Town Big Impact here: www.socialmediaandmarketing.com.au
Do you use AI in your business daily? Use a program like ChatGPT to help you plan, help you with content, help you with bouncing ideas around? No? Well this episode is all about showing you why you should! And there’s a fabulous downloadable freebie with week too! We know things are tough right now and this episode is probably exactly what you need to hear - so listen in! You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/310
Take a listen to episode 310 and hear the GOLD!
🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/
🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge
🟢 Let’s talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/
🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/310
🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
🔴⭕ Purchase a copy of my new book Small Town Big Impact here: www.socialmediaandmarketing.com.au
Want some simple habits to manage your money and supercharge your profits as a business owner? Of course you do! My guest this week is Justine McLean and her new book is called Become a Business Money Magnet and she has LOADS of tips, tricks and financial advice to give us. We know things are tough right now and this episode is probably exactly what you need to hear - so listen in! You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/309
Take a listen to episode 309 and hear the GOLD!
🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/
🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge
🟢 Let’s talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/
🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/309
🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
🔴⭕ Purchase a copy of my new book Small Town Big Impact here: www.socialmediaandmarketing.com.au
Other than social media, what marketing do you do in your business? Need some “not social media marketing” inspiration? Well the podcast episode this week is full of such inspo. We talk about Collaborations, QR Codes, Lumpy Mail and more! You need this as a Small Business Owner – so listen in! You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/308
Take a listen to episode 308 and hear the GOLD!
🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/
🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge
🟢 Let’s talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/
🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/308
🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
🔴⭕ Purchase a copy of my new book Small Town Big Impact here: www.socialmediaandmarketing.com.au
What are the United Nations Sustainable Development Goals and what do they mean for a small business? What’s a for purpose small business and how does it work? All these questions and more answered on today’s podcast episode titled: What is a for Purpose Business? And How Do the UN SDGs Work? You need this as a Small Business Owner – so listen in! You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/307
Take a listen to episode 307 and hear the GOLD!
🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/
🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge
🟢 Let’s talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/
🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/307
🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
🔴⭕ Purchase a copy of Small Town Big Impact here: www.socialmediaandmarketing.com.au
11 Business Tools I cannot live without – that’s what I am chatting to you about on the podcast today. From email marketing providers to video hosts and repurposing content – all covered in this week’s episode. You need this as a Small Business Owner – so listen in! You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/306
Take a listen to episode 306 and hear the GOLD!
🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/
🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge
🟢 Let’s talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/
🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/306
🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
🔴⭕ Purchase a copy of Small Town Big Impact here: www.socialmediaandmarketing.com.au
How do you make your MONEY work for YOU? How do you create more WEALTH? These are the questions my guest, Jackson Millan, the Wealth Mentor, answers on the podcast today – along with loads of other important bits of information to consume! You need this as a Small Business Owner – so listen in! You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/305
Take a listen to episode 305 and hear the GOLD!
🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/
🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge
🟢 Let’s talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/
🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/305
🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
🔴⭕ Purchase a copy of Small Town Big Impact here: www.socialmediaandmarketing.com.au
10 things to do today to Future Proof your business. That’s the topic for today because we are in an economic crisis and small business is suffering, so what can we do? Today, I have you 10 tips or 10 nudges! You need this as a Small Business Owner – so listen in! You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/304
Take a listen to episode 304 and hear the GOLD!
🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/
🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge
🟢 Let’s talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/
🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/304
🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
🔴⭕ Purchase a copy of Small Town Big Impact here: www.socialmediaandmarketing.com.au
Today we are again talking about websites, but this time we are looking at how we can be more “green” when it comes to our websites. Ray from True Green Hosting talks us through what our carbon footprint for our website looks like and gives us tips on how we can be better. You need this as a Small Business Owner – so listen in! You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/303
Take a listen to episode 303 and hear the GOLD!
🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/
🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge
🟢 Let’s talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/
🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/303
🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
🔴⭕ Purchase a copy of Small Town Big Impact here: www.socialmediaandmarketing.com.au
Websites – we spend so much time building them, driving traffic to them and worrying about them … we forget to maintain them with great marketing! On this podcast episode, I go through 5 Things to Change on Your Website Today. You need this as a Small Business Owner – so listen in! You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/302
Take a listen to episode 302 and hear the GOLD!
🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/
🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge
🟢 Let’s talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/
🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/302
🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
🔴⭕ Purchase a copy of Small Town Big Impact here: www.socialmediaandmarketing.com.au
Connection, Curiosity and Community – the three BIG C’s in marketing in 2024. Join Jenn Donovan, your host, and Kerryn Powell from Your Time Matters as we talk through the three c’s and how they are simply keys to more business. You need this as a Small Business Owner – so listen in! You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/301
Take a listen to episode 301 and hear the GOLD!
🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/
🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge
🟢 Let’s talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/
🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/301
🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
🔴⭕ Purchase a copy of Small Town Big Impact here: www.socialmediaandmarketing.com.au
300 episodes BABY! Yep, today we celebrate 300 episodes with some behind the scenes content, some “Jenn” thoughts on the marketing world back then and now and lots of bits and pieces to make your business life simpler in one episode! You need this as a Small Business Owner – so listen in! You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/300
Take a listen to episode 300 and hear the GOLD!
🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/
🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge
🟢 Let’s talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/
🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/300
🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
🔴⭕ Purchase a copy of Small Town Big Impact here: www.socialmediaandmarketing.com.au
How’s your life going? Not your business life – your ACTUAL life? My guest this week Sammi Jaeger is talking to us about having a Fuelled up Life and what that might look for. She walks us through the 8 Tanks we need to be thinking about to have a Fuelled Up Life. You need this as a Small Business Owner – so listen in! You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/299
Take a listen to episode 299 and hear the GOLD!
🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/
🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge
🟢 Let’s talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/
🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/299
🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
🔴⭕ Purchase a copy of Small Town Big Impact here: www.socialmediaandmarketing.com.au
Want to be a person of Influence? Not an “Influencer” but a person of influence in your industry? Of course, you do – believe me you really do! And my Guest this week, Jules Brooke is the perfect person to let you see why and set you on the path to becoming one. This is a fabulous business strategy episode. You need this as a Small Business Owner – so listen in! You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/298
Take a listen to episode 298 and hear the GOLD!
🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/
🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge
🟢 Let’s talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/
🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/298
🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
🔴⭕ Purchase a copy of Small Town Big Impact here: www.socialmediaandmarketing.com.au
Let’s give LinkedIn another look! Using LinkedIn as a business tool rather than just as another social media platform could transform your leads, funnels, business and profitability. This week I am helping you reset your LinkedIn profile and set it up as the expert you are. This is a fabulous business strategy episode. You need this as a Small Business Owner – so listen in! You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/297
Take a listen to episode 297 and hear the GOLD!
🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/
🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge
🟢 Let’s talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/
🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/297
🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
🔴⭕ Purchase a copy of Small Town Big Impact here: www.socialmediaandmarketing.com.au
This week on the podcast we are discussing if your business goals and strategy are aligned. My guest is Laetitia Andrac from the Essential Shift Co and Laetitia is all about ensuring the business you have built is aligned with you. This is a fabulous business strategy episode. You need this as a Small Business Owner – so listen in! You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/296
Take a listen to episode 296 and hear the GOLD!
🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/
🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge
🟢 Let’s talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/
🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/296
🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
🔴⭕ Purchase a copy of Small Town Big Impact here: www.socialmediaandmarketing.com.au
Instagram! Yikes! Instagram creators have thrown a lot of changes at us in the past couple of weeks, so in this episode I go through them and explain what’s happening, how it affects you and your account and how to be found (and still great) on Instagram. You need this as a Small Business Owner – so listen in! You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/295
Take a listen to episode 295 and hear the GOLD!
🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/
🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge
🟢 Let’s talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/
🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/295
🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
🔴⭕ Purchase a copy of Small Town Big Impact here: www.socialmediaandmarketing.com.au
The Marketing Basics – that’s the theme on the Podcast. Let’s get the marketing basics right, except today we are talking foundational bricks with Tamara Simon. Whether you’ve been in business five minutes or fifteen years, going back to basics for the month will, I promise, help move your business forward. You need this as a Small Business Owner – so listen in! You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/294
Take a listen to episode 294 and hear the GOLD!
🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/
🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge
🟢 Let’s talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/
🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/294
🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
🔴⭕ Purchase a copy of Small Town Big Impact here: www.socialmediaandmarketing.com.au
The Marketing Basics – that’s the theme for April on the Podcast. Let’s get the marketing basics right, except today we are talking systems and processes with the guy who literally wrote the book on it – David Jenyns. Whether you’ve been in business five minutes or fifteen years, going back to basics for the month will, I promise, help move your business forward. You need this as a Small Business Owner – so listen in! You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/293
Take a listen to episode 293 and hear the GOLD!
🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/
🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge
🟢 Let’s talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/
🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/293
🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
🔴⭕ Purchase a copy of Small Town Big Impact here: www.socialmediaandmarketing.com.au
The Marketing Basics – that’s the theme for April on the Podcast. Let’s get the marketing basics right, except today we are getting the SALES BASICS right with Frances Pratt who is as passionate about sales as I am about marketing (amazing, right? I know!). Whether you’ve been in business five minutes or fifteen years, going back to basics for the month will, I promise, help move your business forward. You need this as a Small Business Owner – so listen in! You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/292
Take a listen to episode 292 and hear the GOLD!
🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/
🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge
🟢 Let’s talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/
🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/292
🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
🔴⭕ Purchase a copy of Small Town Big Impact here: www.socialmediaandmarketing.com.au
The Marketing Basics – that’s the theme for April on the Podcast. Let’s get the marketing basics right, and build the business on good foundations. Whether you’ve been in business five minutes or fifteen years, going back to basics for the month will, I promise, help move your business forward. Today I am sharing answers from your peers who have their best business advice for you. You need this as a Small Business Owner – so listen in! You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/291
Take a listen to episode 291 and hear the GOLD!
🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/
🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge
🟢 Let’s talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/
🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/291
🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
🔴⭕ Purchase a copy of Small Town Big Impact here: www.socialmediaandmarketing.com.au
The Marketing Basics – that’s the theme for April on the Podcast. Let’s get the marketing basics right, and build the business on good foundations. Whether you’ve been in business five minutes or fifteen years, going back to basics for the month will, I promise, help move your business forward. Today we start with three most important questions – Who is your Who, Where do they hang out and what do you want to be famous for. You need this as a Small Business Owner – so listen in! You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/290
Take a listen to episode 290 and hear the GOLD!
🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/
🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge
🟢 Let’s talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/
🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/290
🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
🔴⭕ Purchase a copy of Small Town Big Impact here: www.socialmediaandmarketing.com.au
🟢⭕ Want a VIP Marketing Experience? Join my VIP Marketing Experience in Melbourne in the Penthouse on 18th April. Get your limited edition ticket here: https://bit.ly/VIPMelb
Katrina McCarter, the marketing with no money lady, is on the podcast this week to talk about her niche – Partnerships and Collaborations. If you want to grow, find the people who have your audience but are not your direct competition and do something together! A partnership or a collaboration. I promise it’s one of the fastest way to grow and market with no money! During March the podcast will cover many different ways to amplify your business, and today’s episode covers partnerships. You need this as a Small Business Owner – so listen in! You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/289
Take a listen to episode 289 and hear the GOLD!
🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/
🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge
🟢 Let’s talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/
🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/289
🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
🔴⭕ Purchase a copy of Small Town Big Impact here: www.socialmediaandmarketing.com.au
🟢⭕ Want a VIP Marketing Experience? Join my VIP Marketing Experience in Melbourne in the Penthouse on 18th April. Get your limited edition ticket here: https://bit.ly/VIPMelb
Sam Hicks, superstar local marketer and community generator is my guest this week and I am stoked to have her on for this great local marketing conversation. During March the podcast will cover many different ways to amplify your business, and today’s episode covers local marketing. You need this as a Small Business Owner – so listen in! You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/288
Take a listen to episode 288 and hear the GOLD!
🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/
🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge
🟢 Let’s talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/
🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/288
🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
🔴⭕ Purchase a copy of Small Town Big Impact here: www.socialmediaandmarketing.com.au
🟢⭕ Want a VIP Marketing Experience? Join my VIP Marketing Experience in Melbourne in the Penthouse on 18th April. Get your limited edition ticket here: https://bit.ly/VIPMelb
Andrew Griffiths, amazing author and keynote speaker, is my guest today and we chat about using speaking and writing books in business to amplify your voice, your message, your brand and you in business in 2024. During March the podcast will cover many different ways to amplify your business, and today’s episode covers speaking, storytelling and authorship. You need this as a Small Business Owner – so listen in! You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/287
Take a listen to episode 287 and hear the GOLD!
🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/
🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge
🟢 Let’s talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/
🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/287
🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
🔴⭕ Purchase a copy of Small Town Big Impact here: www.socialmediaandmarketing.com.au
🟢⭕ Want a VIP Marketing Experience? Join my VIP Marketing Experience in Melbourne in the Penthouse on 18th April. Get your limited edition ticket here: https://bit.ly/VIPMelb
Kirsten Diprose from Rural Podcasting Co is my guest today and we chat about how to use podcasting to amplify your voice, your message, your brand and you in business in 2024. During March the podcast will cover many different ways to amplify your business, and today’s episode covers Podcasting. You need this as a Small Business Owner – so listen in! You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/286
Take a listen to episode 286 and hear the GOLD!
🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/
🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge
🟢 Let’s talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/
🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/286
🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
🔴⭕ Purchase a copy of Small Town Big Impact here: www.socialmediaandmarketing.com.au
🟢⭕ Want a VIP Marketing Experience? Join my VIP Marketing Experience in Melbourne in the Penthouse on 18th April. Get your limited edition ticket here: https://bit.ly/VIPMelb
Happy International Women's Day 2024. It's time to celebrate all things women on this special day in the calendar year. This year, the UN theme was Count Her In - Invest in Women. Accelerate Progress. So I reached out to my community and invited them onto my podcast to answer the question: In your industry, what would help accelerate progress for women? How could your industry, community, or trade invest better or more in women?
Fifteen ladies answered the call and recorded there answers. I can't wait for you to hear their thoughts, share in their wisdom, and celebrate their being women on International Women's Day.
Take a listen to this very special bonus episode and hear the GOLD!
🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/
🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge
🟢 Let’s talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/
🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/285
🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
🔴⭕ Purchase a copy of Small Town Big Impact here: www.socialmediaandmarketing.com.au
How do you use Social Media to Amplify your business, your story, your message? During March the podcast will cover many different ways to amplify your business, and today’s episode covers Social Media. You need this as a Small Business Owner – so listen in! You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/285
Take a listen to episode 285 and hear the GOLD!
🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/
🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge
🟢 Let’s talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/
🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/285
🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
🔴⭕ Purchase a copy of Small Town Big Impact here: www.socialmediaandmarketing.com.au
Marketing in 2024 is going to look a little different. Stop building your audience, take note of what’s REALLY working when it comes to TikTok and Reels and for goodness sake, start making marketing easier for yourself – think repurposing and retargeting. You need this as a Small Business Owner – so listen in! You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/284
Take a listen to episode 284 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge:
https://jenn-donovan.myflodesk.com/fivedaychallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/284
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Purchase a copy of Small Town Big Impact here: www.socialmediaandmarketing.com.au
Are you looking after yourself? Looking after your wellbeing? That’s today’s podcast question and one that my guest, Katrina Myers, loves to talk about. Looking after yourself is essential for us small business owners, and Katrina has some outside-the-box advice for us. You need this as a Small Business Owner – so listen in! You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/283
Take a listen to episode 283 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge:
https://jenn-donovan.myflodesk.com/fivedaychallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/283
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Purchase a copy of Small Town Big Impact here: www.socialmediaandmarketing.com.au
Purchase a copy of my new marketing book - Small Town Big Impact here: www.socialmediaandmarketing.com.au
Is social media your best “marketing” bet in 2024? Is social media really where your buyers are and is it really working? And by working I mean is it having a positive effect on your bottom line? Tune in and let’s discuss the use of social media in 2024 as a marketing strategy. You need this as a Small Business Owner – so listen in! You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/282
Take a listen to episode 282 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge:
https://jenn-donovan.myflodesk.com/fivedaychallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/282
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Join my 5 Week Email Marketing Masterclass – get all the details here: https://bit.ly/EmailMasterclasswithJenn
What’s the difference between a Landing Page and a normal Website Page? What’s the purpose of a Landing Page? What goes on a Landing Page, Jenn? Tune in and all will be revealed! You need this as a Small Business Owner – so listen in! You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/281
Take a listen to episode 281 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge:
https://jenn-donovan.myflodesk.com/fivedaychallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/281
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Purchase a copy of Small Town Big Impact here: www.socialmediaandmarketing.com.au
Join my 5 Week Email Marketing Masterclass – get all the details here: https://bit.ly/EmailMasterclasswithJenn
Lead Magnets? How many do you need in your business? Do they really work in 2024? If I have one, where do I market it, Jenn? The three most popular questions from my community answered on episode 280 all about lead magnets. Tune in and all will be revealed! You need this as a Small Business Owner – so listen in! You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/280
Take a listen to episode 280 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge:
https://jenn-donovan.myflodesk.com/fivedaychallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/280
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Purchase a copy of Small Town Big Impact here: www.socialmediaandmarketing.com.au
Join my 5 Week Email Marketing Masterclass – get all the details here: https://bit.ly/EmailMasterclasswithJenn
What does your Product Architecture look like in 2024? Will the Product Architecture you have today help you reach your 2024 goals? What is a Product Architecture anyway? Tune in and all will be revealed! You need this as a Small Business Owner – so listen in! You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/279
Take a listen to episode 279 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge:
https://jenn-donovan.myflodesk.com/fivedaychallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/279
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Purchase a copy of Small Town Big Impact here: www.socialmediaandmarketing.com.au
Five ways to bring in more leads into your business. We all need more leads, and it’s something many business owners want heading into 2024 – so here’s five of the best ways to nurture your leads and create new ones! Tune in and all will be revealed! You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/278
Take a listen to episode 278 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge:
https://jenn-donovan.myflodesk.com/fivedaychallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/278
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Purchase a copy of Small Town Big Impact here: www.socialmediaandmarketing.com.au
Three Facebook Trends That Will Shape Your 2024 Facebook Strategy. Join me for this interesting discussion around Facebook and what it will look like in 2024. What are the trends? How do you deal with them? Is Facebook even still for you and your business? Tune in and all will be revealed! You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/277
Take a listen to episode 277 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge:
https://jenn-donovan.myflodesk.com/fivedaychallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/277
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
It’s a great time to be working ON your business and not IN it. So what are you doing to move your business into 2024? What needs looking at? What needs adjusting? What needs to be created? All these questions and more are discussed and answered on the Happy New Year podcast episode here. Tune in and all will be revealed! You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/276
Take a listen to episode 276 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge:
https://jenn-donovan.myflodesk.com/fivedaychallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/276
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Join me for a FREE webinar on all things marketing in 2024 here: https://bit.ly/marketing2024Jenn (no sell, I promise and yes it will be recorded – I just want to make sure you have all the success you want in 2024!).
A new mantra for 2024 – on this episode I share my mantras – maybe they are yours too? Tune in and all will be revealed! You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/275
Take a listen to episode 275 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge:
https://jenn-donovan.myflodesk.com/fivedaychallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/275
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Join me for a FREE webinar on all things marketing in 2024 here: https://bit.ly/marketing2024Jenn (no sell, I promise and yes it will be recorded – I just want to make sure you have all the success you want in 2024!).
What does a “break” really look like in the world of a small business owner? On this episode I share 7 things I’ll be doing to help move the needle in my business in 2024. Tune in and all will be revealed! You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/274
Take a listen to episode 274 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge:
https://jenn-donovan.myflodesk.com/fivedaychallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/274
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Join me for a FREE webinar on all things marketing in 2024 here: https://bit.ly/marketing2024Jenn (no sell, I promise and yes it will be recorded – I just want to make sure you have all the success you want in 2024!).
What is really keeping small business owners up at night? What are their top three challenges? How about marketing – what’s holding them back from growth? All these questions and more are answered in this podcast episode where we go through the results of the 2023 Big Small Business Survey. Tune in and all will be revealed! You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/273
Take a listen to episode 273 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge:
https://jenn-donovan.myflodesk.com/fivedaychallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/273
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Have you ever thought about writing a book? Maybe just a little curious about the process? In this episode, I pull back the curtain on my experience of writing my first book, Small Town Big Impact. There’s a book in all of us, so take a listen. Tune in and all will be revealed! You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/272
Take a listen to episode 272 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge:
https://jenn-donovan.myflodesk.com/fivedaychallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/272
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
It’s time to choose your 2024 word! Your Word of the Year! The act of choosing one word to represent what you want for the year ahead, in this case 2024, has worked remarkably well for me in the past, as well as many people in my community. What’s it about? How do you choose one? Tune in and all will be revealed, including what my word for 2024 will be! You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/271
Take a listen to episode 271 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge:
https://jenn-donovan.myflodesk.com/fivedaychallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/271
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
What would you sell if you were to sell your business? What would make up the Good Will inside your business? What assets, other than stock, fixtures and fittings do you have? My guest this week, Matt Raad, explains too. This is seriously one of the most interesting conversations you’ll hear all year. You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/270
Take a listen to episode 270 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge:
https://jenn-donovan.myflodesk.com/fivedaychallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/270
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Let’s start thinking about 2024 and what sort of year you want it to be. Join me today as I talk about the 3 things you need to be doing to get 2024 off on the right foot. Listen in – you’ll love it! You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/269
Take a listen to episode 269 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge:
https://jenn-donovan.myflodesk.com/fivedaychallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/269
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Today my guest Janine Hunter gives her thoughts on how networking, as a marketing strategy, has helped her grow 2 businesses but more than that, has helped her grow a community of amazing humans that she gets to be connected with. Listen in – you’ll love it! You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/268
Take a listen to episode 268 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/268
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Does Blogging help with SEO? Should I be spending time on email marketing and social media marketing? How do I get more engagement on my social media accounts from my followers/community? These are the three questions asked by my community and answered here on the podcast today. Listen in – you’ll love it! You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/267
Take a listen to episode 267 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/267
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Building a business around you? Sounds like a dream and possibly impossible. But it is possible, especially with help from experts like my guest this week, Kristy Robinson. This week we talk burnout, hamster wheels, growth and scale (but not like you think) and designing a business that suits you. Listen in – you’ll love it! You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/266
Take a listen to episode 266 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/266
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
5 ways to find out what your ideal client and community members are asking about, wanting answers to, what issues are keeping them up at night, what they are googling and more! Content creation is one of the things small businesses find the hardest, so tune in to find some new places to find content that your community will want to consume. You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/265
Take a listen to episode 265 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/265
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Today we are celebrating International Rural Women's Day for 2023. I have 9 amazing rural business women for you to hear from about their experiences of living and working in rural Australia. They share what International Rural Women's Day means to them and their hopes and dreams for rural Australia. Take a listen, connect with these women, follow their journey and celebrate with them! Please share this podcast with your friends and family too. Thanks and Happy International Rural Womens Day. Jenn xx
It’s the time of the year when many of us are thinking about investing in Facebook and/or Instagram ads. It might be because you’re in e-commerce and the busy season is coming like a freight train or you might in a serviced based business and just aren’t growing as quickly as you want organically. My guest this week, Bianca McKenzie, is a facebook ads expert and she has loads of gold to tell you. Tune in to see what’s working and what’s not with Facebook ads. You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/264
Take a listen to episode 264 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/264
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Let me share with you 3 AI tools I use in my business, daily, to make my business life simpler. They help me produce content, help me produce content quickly and easy and just make my business life less hectic! Tune for the tips with me, Jenn Donovan, the host. You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/263
Take a listen to episode 263 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/263
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Thanks again to Turn Back Time Radio for your support – visit them here: https://www.turnbacktime.radio/
How do you raise your prices without losing your customers? Big question, yes? My guest Jessica Osborn and I are chatting about just this. Because the Big Small Business Survey of 2022 told me that this is one of the biggest worries small business owners have when it comes to putting up prices – they are afraid of losing their customers. Tune for the gold with Jessica and Jenn Donovan, the host. You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/262
Take a listen to episode 262 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/262
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Thanks again to Turn Back Time Radio for your support – visit them here: https://www.turnbacktime.radio/
I'd love you to fill in the Big Small Business Survey here: www.thebigsmallbusinesssurvey.com
How do you market to the different generations? Do different marketing strategies work for different generational groups? How do you know what’s going to work and what isn’t when it comes to the different generations? All these questions and more are answered on this episode. Tune for the gold with Jenn Donovan, the host. You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/261
Take a listen to episode 261 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/261
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Thanks again to Turn Back Time Radio for your support – visit them here: https://www.turnbacktime.radio/
Let’s chat today about strategic networking with the Queen of it – Wendy Lloyd Curley. Networking is such an underrated marketing strategy for your business but it builds trust and authority so quickly – we can no longer afford to ignore it. Tune for the gold with Wendy and Jenn. You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/260
Take a listen to episode 260 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/260
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Thanks again to Thriday - the next-gen accounting platform that automatically reconciles your expenses, calculates your tax and chases up overdue invoices. https://www.thriday.com.au/
Are you leaking profits in your business? My guess is YES you are. I’ve got 4 examples of where I think you are leaking profits and how you can fix it. Listen in, become more profitable and get more time and freedom in the process. Tune for the gold. You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/259
Take a listen to episode 259 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/259
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Thanks again to Thriday - the next-gen accounting platform that automatically reconciles your expenses, calculates your tax and chases up overdue invoices. https://www.thriday.com.au/
Build your personal brand alongside your business brand – that’s the conversation I am having today with Emma Lovell from Lovelly Communications. I talk about my mistake in business where I didn’t do this and why I am so passionate about human to human marketing now and Emma shares all her knowledge around branding too. Sounds like something you’d like to know more about? Tune for the gold. You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/258
Take a listen to episode 258 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/258
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Thanks again to Thriday - the next-gen accounting platform that automatically reconciles your expenses, calculates your tax and chases up overdue invoices. https://www.thriday.com.au/
Want to leave Instagram? Can I give you some advice first? Or perhaps you’ve got some neglected accounts or old accounts – listen up to my little piece of customer journey wisdom on today’s episode. Sounds like something you’d like to know more about? Tune for the gold. You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/257
Take a listen to episode 257 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/257
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Thanks again to Sellerdash for sponsoring today’s episode. If you are in e-commerce or have a business friend who is, especially if you have a Shopify store, go check out www.sellerdash.io
Let’s chat Profit First in our businesses. My guest this week Amy Bett is a Profit First Professional which means that she helps small business owners, like you, take control of their cash flow and reach financial stability. Sounds like something you’d like to know more about? Tune for the gold. You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/256
Take a listen to episode 256 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/256
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Thanks again to Sellerdash for sponsoring today’s episode. If you are in e-commerce or have a business friend who is, especially if you have a Shopify store, go check out www.sellerdash.io
Let’s chat Facebook. It’s not dead in the water and it is probably driving more traffic to your website than you give it credit for – so let’s chat about 21 ways you can continue to grow your Facebook presence. Tune for the gold. You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/255
Take a listen to episode 255 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/255
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Thanks again to Sellerdash for sponsoring today’s episode. If you are in e-commerce or have a business friend who is, go back out www.sellerdash.io – besides listening to this podcast, it could be the best thing you do today for your business!
What’s the Imagination Capital look like in your business? Do you have any? Not sure what Imagination capital is? Then this episode is for you. Peita D and I talk about Imagination Capital and it is an inspiring business and finance conversation. Tune for the gold. You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/254
Take a listen to episode 254 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/254
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Thanks to Cloudhouse Consulting for sponsoring today’s episode. Check out Cloudhouse Consulting and get the ebook here: https://www.cloudhouse.consulting/
Since my mid-year check in a few weeks ago, I’ve had people ask about my Word of the Year and who that is going – so I thought I’d do an episode on that. So tune in and see what’s been happening in my world and let me show you the significance of having a word of the year. How’s your word of the year going? You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/253
Take a listen to episode 253 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/253
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Thanks again to Kate Toon and her new book Six Figures in School Hours – you can find out more and get the book here: https://www.katetoon.com/writing/books/six-figures-in-school-hours/
My guest today is Kate Christie. Kate was a guest way back on episode 31! Yes in my first year of podcasting. Kate is a time management specialist and that was what she spoke about on the podcast. But today, we are chatting about something slightly different. Kate has recently written a book called The Life List – Master Every Moment and Live an Audacious Life. Her book is about having a life list rather than a bucket list. The difference between the two, she chats about on the podcast. So Kate and I are talking today about Your Life by Design. We only have one and I’m not sure about you, but at 48, I definitely want to design mine around things that light me up and surround myself with my loves. So join us for this interesting chat! Jenn x
Take a listen to episode 252 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/252
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Thanks again to Kate Toon and her new book Six Figures in School Hours – you can find out more and get the book here: https://www.katetoon.com/writing/books/six-figures-in-school-hours/
Do you struggle with creating engaging content for your marketing? According to the 2022 Big Small Business Survey over 53% of small businesses do too. Today on the podcast I am giving you 3 tips around producing content when you’ve run out of things to say! Tune for the gold. You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/251
Take a listen to episode 251 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/251
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Thanks again to Kate Toon and her new book Six Figures in School Hours – you can find out more and get the book here: https://www.katetoon.com/writing/books/six-figures-in-school-hours/
Erin Huckle from Chuckle Communications is my guest today and we are all about building YOUR profile – yes, yours – not your businesses profile but yours. We chat about awards, PR strategies, podcasting and more. Erin is a wealth of knowledge around all things profile building, and shares so much gold with us on the episode. Tune in. You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/250
Take a listen to episode 250 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/250
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Thanks again to Kate Toon and her new book Six Figures in School Hours – you can find out more and get the book here: https://www.katetoon.com/writing/books/six-figures-in-school-hours/
Nikki Cali from Wisdome is my guest today and we are talking taking a look at behind the scenes of course creation – what tech you need to create a course inside your business. Nikki is a wealth of knowledge around tech and shares so much gold with us on the episode. Tune in. You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/249
Take a listen to episode 249 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/249
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Thanks again to Kate Toon and her new book Six Figures in School Hours – you can find out more and get the book here: https://www.katetoon.com/writing/books/six-figures-in-school-hours/
**My 6 Week Mastermind Program is Open - join or find out more here:
Mid-Year Check in for 2023 – compulsory check in podcast episode! This is the 5th one I have done because it’s my 5th mid year! So how are your goals for 2023 going? Listen in and let me enthuse you to continue to your goals and continue making headway in 2023. You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/248
Take a listen to episode 248 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/248
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Thanks again to Call on Jo for sponsoring the podcast. Don’t forget it you need tech help, Call on Jo! Get in touch via her website https://bit.ly/callonjo – links are in my show notes of course.
**My 6 Week Mastermind Program is Open - join or find out more here:
auDA is the authority that keeps your website safe – if you are in Australia and although you might not have heard of them – on this episode you are going to learn what they do for you and your business, without you even realising it! You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/247
Take a listen to episode 247 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/247
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Thanks for our sponsors this week Cloudhouse Consulting
This episode is my impassioned plea to all small business owners. Our of love and frustration, I have a favour to ask you all. You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/246
Take a listen to episode 246 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/246
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Good copy – is it your friend or foe? Emma McMillan from Emma McMillan Copy is my guest on the podcast this week and she’s giving all her wisdom but also putting out a copy writing challenge to us? You in? It’s a great episode, and well worth investing 30 minutes of your time. Listen in – you’ll be impressed – I promise! You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/245
Take a listen to episode 245 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/245
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
According to statistics people would rather die than public speak! Is that you? Public speaking is such a remarkable marketing strategy and it’s my goal in this episode to convince you and to give you the confidence to give it a go! I have 10 reasons why you should be doing public speaking as part of your marketing. Listen in – you’ll be convinced – I promise! You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/244
Take a listen to episode 244 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/244
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Stock photos – we all need them but where do you find good ones, how do you use legally and who has the rights to them anyway? Join me as I talk to Sarah from Brand Eliza Stock all about stock photos. You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/243
Take a listen to episode 243 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/243
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Are you using your social media to impress your audience or to impact your audience? Or a great strategic use of both? This week on the podcast we are chatting about impact vs impressing people and using your social media more strategically than just posting for postings sake. It’s such a thought provoking episode with so much GOLD. You can find the show notes at www.socialmediaandmarketing.com.au/242
Take a listen to episode 242 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/242
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Everyone’s relationship with time is so different and yet we ALL have the same amount of time. We all treat it differently, use it differently and therefore thinking about it differently! My guests this week are The Time Fix ladies and they are going to change our relationship with time with lots of tips and tricks. It’s such a great episode with so much GOLD. You can find the show notes at www.socialmediaandmarketing.com.au/241
Take a listen to episode 241 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/241
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
WIIFM – What’s in it for me? This is one of the central marketing and sales questions that you need to know the answer to in order to sell more stuff! So, do you know what’s in it for your customer or client if they purchase your product or service? Listen to today’s episode and let’s chat WIIFM. It’s such a great episode with so much GOLD. You can find the show notes at www.socialmediaandmarketing.com.au/240
Take a listen to episode 240 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/240
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
I admire many small business owners. Some that do business, like me, super well and others who think outside the square and do amazing things right before you eyes. Today, my guest is one of those people. Michelle Smith has Aussie Biz Chic and her business is all about supporting small business owners through her monthly subscription boxes. She’s on the poddie today to talk about how she did it, why she did it and how we should think outside the square with her marketing and income streams too! It’s such a great episode with so much GOLD. You can find the show notes at www.socialmediaandmarketing.com.au/239
Take a listen to episode 239 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/239
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Attention Small Business Owners! Are you looking for a simple and effective way to boost your sales, generate more leads, and drive more traffic to your website? Then you don't want to miss Episode 238 of the Small Business Made Simple Podcast, where the host, Jenn Donovan, shares her expertise on how to leverage QR codes in your marketing strategy. In this episode, you'll learn about the benefits of using QR codes, how to create them, and the best ways to incorporate them into your marketing campaigns. Whether you're a tech-savvy entrepreneur or a marketing novice, this podcast will provide you with practical tips and real-world examples to help you make the most of this powerful marketing tool. Don't wait any longer - tune in to Episode 238 of the Small Business Made Simple Podcast today and take your business to the next level!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/238
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Does the idea of scaling your business make you excited or feel a little dizzy and you need to sit down? Scaling doesn’t mean more work. In fact, as my guest today talks about, it can actually mean less work! Join Salena Knight and myself as we chat all things business and retail and what scaling can look like. It’s such a great episode with so much GOLD. You can find the show notes at www.socialmediaandmarketing.com.au/237
Take a listen to episode 237 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/237
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Hey there fellow business peeps! Are you ready for the latest and greatest on Instagram? Well, look no further than the latest episode of the Small Business Made Simple Podcast! In this episode, we break down the 5 new features on Instagram for 2023, including the highly anticipated scheduling option, quiet mode, and broadcast channels. We dive deep into how these features can help your business grow and thrive on social media. Don't miss out on this exciting episode, tune in to episode 236 of the Small Business Made Simple Podcast now!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/236
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Do you have Vision and Mission Statements for your business? If not, why not? If you’re anything like me, you probably think it’s a real “corporate” thing to have, but my guest this week tells us otherwise. Join me, Jenn Donovan, and my guest, Michelle Marks as we chat all things Vision and Mission (plus loads more business goodness!). It’s such a great episode with so much GOLD. You can find the show notes at www.socialmediaandmarketing.com.au/235
Take a listen to episode 235 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/235
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
5 Secrets to Grow Your Business Quickly – that’s the tips in stall for you today when you listen in. None of them are earth-shattering but they are strategic. So listen in and take some notes but more importantly, take some ACTION. It’s such a great episode with so much GOLD. You can find the show notes at www.socialmediaandmarketing.com.au/234 Take a listen to episode 234 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/234
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Are you charging what you are worth? Really? Are you? Is your pricing connected to how good you think you are at what you do and perhaps not in a good way? Anna Lamb, from Uplifting Value is on the podcast this week talking about just this. Take a listen and let’s all start charging what we are worth! It’s such a great episode with so much GOLD. You can find the show notes at www.socialmediaandmarketing.com.au/233
Take a listen to episode 233 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/233
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Who is your Ideal Client? Where do they Hang Out? How much do you need to know about your ideal client to be good at marketing? Let’s head back to some marketing basics and see why it matters that you have them correct before you head off into the marketing sunsert and start selling your stuff all over the place! Listen in – let’s get this stuff right! It’s such a great episode with so much GOLD. You can find the show notes at www.socialmediaandmarketing.com.au/232
Take a listen to episode 232 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/232
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Does Work-Life balance exist? One of life’s BIG questions really! Join me for a chat with Coach Nicole Stewart as we answer that question and questions around boundaries and stress as small business owners. It’s such a great episode with so much GOLD. You can find the show notes at www.socialmediaandmarketing.com.au/231
Take a listen to episode 231 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/231
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
What are the best ways to grow your business in 2023 and beyond? This was the biggest challenge that faces business owners according to the Big Small Business Survey 2022. So, in this episode, I am giving my 5 best tips on ways to grow your business. It’s such a great episode with so much GOLD. You can find the show notes at www.socialmediaandmarketing.com.au/230
Take a listen to episode 230 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/230
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Money, Profit, Mindset and Wellbeing – they are all the topics we are covering off as we head into a new month and virtually, for some who are just coming back, a new year. A great conversation with my guest Natalie J Hall who gives some great insights in to what to watch and what to do as a business owner when taking care of yourself and your profits. It’s such a great episode with so much GOLD. You can find the show notes at www.socialmediaandmarketing.com.au/229
Take a listen to episode 229 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/229
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
6 Things I want to do better in 2023. There’s more than 6 but these 6 are front and centre for me and hopefully they will inspire you too! Wanting to do better than past “Jenn”, is like the little competition I run against myself consistently – do you? You could be my soul mate if you do! Anyway take a listen, be inspired and let me know what you want to do better in 2023. It’s such a great episode with so much GOLD. You can find the show notes at www.socialmediaandmarketing.com.au/228
Take a listen to episode 228 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/228
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
ChatGPT – you probably live under a rock if you haven’t heard it somewhere in the past few weeks! It’s hot in the media regarding business and in the “back to school” new too! This is one of those podcasts that you have to listen to, take note of, experiment with the information and make an informed decision. My guest this week, The Digital Guide, Tracy Sheen, and she is talking to us about the AI tech that will change your 2023. It’s such a great episode with so much GOLD. You can find the show notes at www.socialmediaandmarketing.com.au/227
Take a listen to episode 227 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/227
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
I’ve been waiting to do this episode for a while – the lessons I learned or my clients or my community learned during the pandemic of 2020, 2021 and 2022. 5 business lessons that are well worth ensuring we learn and don’t let happen again! It’s such a great episode with so much GOLD. You can find the show notes at www.socialmediaandmarketing.com.au/226
Take a listen to episode 226 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/226
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
If you’re looking for a marketing strategy that’s out of the box thinking for 2023 – then this episode is for you! Therese Tarlinton is chatting with us about Partnerships and Collaborations. It’s such a great episode with so much GOLD. If you would like to know how to create great partnerships and collaborations as part of your marketing, then listen up to this episode! You can find the show notes at www.socialmediaandmarketing.com.au/225
Take a listen to episode 225 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/225
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
It’s WORD OF THE YEAR time – YAY! What’s your word of the year going to be? Tune into this episode and find out mine. If you’re not sure what word of the year is all about, let me explain and give you a quick worksheet to help you design your own Word of the Year for 2023. Listen in. Be Inspired! You can find the show notes at www.socialmediaandmarketing.com.au/224
Take a listen to episode 224 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/224
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
See Ya 2022; thanks for the memories! In this episode, I take one of my favourite sayings and turn it into an uplifting, goal-setting episode to inspire and shape your almost 2023 thinking! As we say goodbye to the year that’s been, reflection is good. Listen in. Be Inspired! You can find the show notes at www.socialmediaandmarketing.com.au/223
Take a listen to episode 223 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/223
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
This episode has 3 must-dos before you leave on leave or take time off before Christmas. These 3 things are often forgotten and yet are pretty important! The 3 are reminders for both and me! Listen in; this is important stuff! You can find the show notes at www.socialmediaandmarketing.com.au/222
Take a listen to episode 222 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/222
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Let’s take a look back at 2022, what worked and did not work and then look into the crystal ball and make some predictions for business in 2023. I share with you what worked and what didn’t in my business, to inspire you to take a look at your own journey through 2022. Listen in, this is important stuff! You can find the show notes at www.socialmediaandmarketing.com.au/221
Take a listen to episode 221 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/221
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
What’s new on LinkedIn? Where is LinkedIn heading in 2023 and beyond? Who should be on LinkedIn and how do you make it work for you? All these and many more questions answered by LinkedIn Coach Kate Merryweather. Listen in! You can find the show notes at www.socialmediaandmarketing.com.au/220
Take a listen to episode 220 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/220
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
How do you manage leads in your business and manage your sales process? The old way? Or the new way? Not sure – well, listen to this week’s episode as I examine the old way of dealing with leads in your business vs the new way of dealing with them! All this and more are discussed on this week’s podcast. Listen in! You can find the show notes at www.socialmediaandmarketing.com.au/219
Take a listen to episode 219 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/219
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
To discount or not to discount? That is the question! Do you know what taking 10%, 15% or 20% or more off your products and services actually does to your bottom line? How much more you need to sell, to be in the same financial position as if you sold those products for full price? All this and more are discussed on this week’s podcast. Listen in! You can find the show notes at www.socialmediaandmarketing.com.au/218
Take a listen to episode 218 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/218
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Ready for a chat about the future of business? Join Nicole BZ and me (Jenn) as we chat at length about Web 3, NFTs and 21st-century technology - what it means for you, what it means for me and what it means for small business worldwide. Such a great conversation - tune in www.socialmediaandmarketing.com.au/217
Take a listen to episode 217 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/217
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
What are your boundaries in business? How about marketing boundaries? Is there a limit to what you will share, do, say when it comes to content for your business? It’s chat about all this and more discussed on this week’s podcast. Listen in! You can find the show notes at www.socialmediaandmarketing.com.au/216
Take a listen to episode 216 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/216
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
How much energy and time do you spend thinking about HR regarding your business? My guest this week challenges us to think more about HR – no matter our small business size. A great chat – so worth listening into and having your mindset changed! All this and more are discussed on this week’s podcast. Listen in! You can find the show notes at www.socialmediaandmarketing.com.au/215
Take a listen to episode 215 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/215
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
What content should you be creating in your business? Content that you love to make – what’s that look like? Content that performs well? What content is that for you? And content that you’ve got time for? Holy moly – which content is that? All this and more discussed on this week’s podcast. Listen in! You can find the show notes at www.socialmediaandmarketing.com.au/214
Take a listen to episode 214 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/214
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Systems and Processes! Whether you work solo for yourself or have a team, systems and processes can simplify your life – which is one of the things we like to chat about on the Small Business Made Simple Podcast! My guest today, Nicole Smith from The Artisans is the expert on all things systems and processes and I am picking her brain! Join me as we discuss this and more. Listen in! You can find the show notes at www.socialmediaandmarketing.com.au/213
Take a listen to episode 213 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/213
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Marketing – do you just need to do more to be more profitable or do you just need to be better at it? That’s the question we are talking about today. I have some interesting, and at times harsh, ideas but the reality is simple in my mind. So let’s chat about it – do more or just be better?! Join me as we discuss this and more. Listen in! You can find the show notes at www.socialmediaandmarketing.com.au/212
Take a listen to episode 212 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/212
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
To blog or not to Blog – that is the question in 2022 and beyond. Podcasting is trending, so is blogging dead? In episode 211, we talk about blogging and the benefits and the not-so-good bits. Join me as we discuss this and more. Listen in! You can find the show notes at www.socialmediaandmarketing.com.au/211
Take a listen to episode 211 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/211
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
How do I beat the algorithm – it’s a question I hear often but my question back to you is, do you really want to beat it? What would that even look like? Maybe you’re better off creating content for your prospects rather than algorithms? Join me as we discuss this and more. Listen in! You can find the show notes at www.socialmediaandmarketing.com.au/2010
Take a listen to episode 2010 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/2010
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
If you’re thinking of launching a new business, a product, a service, an offering or even just a newsletter for your business, then THIS is the episode you have been waiting for! Russell Pearson is talking to us about the 7 steps to a launch strategy for your business. This is solid GOLD! Listen in! You can find the show notes at www.socialmediaandmarketing.com.au/209
Take a listen to episode 209 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/209
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
What do we use hashtags for? How many do you use, and on what platforms? All your hashtag questions are answered in one short episode! Listen in! You can find the show notes at www.socialmediaandmarketing.com.au/208
Take a listen to episode 208 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/208
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Our words and language shape our business, its messaging, and the people we attract. Kath Rast, a Linguistiologist, inspires us to be more human and ensures our messages align with our work on podcast episode 207. Listen in for word fun! You can find the show notes at www.socialmediaandmarketing.com.au/207
Take a listen to episode 207 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/207
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Community Building as a marketing strategy. Do you have a community online or offline that you lead? Today’s episode is all about the benefits of leading a community, how to build one, why you should build one and much much more. Listen in. You can find the show notes at www.socialmediaandmarketing.com.au/206
Take a listen to episode 206 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/206
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Have you heard of the POEM Method when it comes to a digital marketing strategy? This is what episode 205 of the podcast is all about this week. Making sure you have some POEM in your digital life! Find out all about POEM, how it affects you and have it can enhance your digital marketing strategy. Listen in. You can find the show notes at www.socialmediaandmarketing.com.au/205
Take a listen to episode 205 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/205
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
This week’s collaboration is just fantastic – well I think it is anyway! I am collaborating with the Australian Taxation Office and we are celebrating the launch of e-Invoicing week. E-Invoicing is a new initiative from the ATO for us small business owners and frankly it’s a game changer. Listen in to here all about it as I chat with Natascha Bowett from the Australian Taxation Office. Listen in. You can find the show notes at www.socialmediaandmarketing.com.au/204 Take a listen to episode 204 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/204
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Episode 203: Video on your Smart Phone! What do you need to create great, engaging videos using your Smart Phone? Why do more videos? This podcast episode explores the Why when it comes to video, the tools you need, tips and tricks, and much more! It’s really about doing MORE videos as content for your marketing. Listen in and be inspired by the simple things you can do! Listen in. You can find the show notes at www.socialmediaandmarketing.com.au/203
Take a listen to episode 203 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/203
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Episode 202: Love you. This week, we are talking personal styling with personal stylist Jane Vandermeer. But this is no fashion chat, it’s a chat with conversations around confidence, self-love, becoming your future self, and so much more. It’s a great conversation. Listen in. You can find the show notes at www.socialmediaandmarketing.com.au/202
Take a listen to episode 202 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/202
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
This week, for the first time, I believe, I have TWO guests! I am chatting to Ness and Nicky from Business Together. It’s a great chat about finances, money mindset and finding your true north in business. It’s a great conversation. Listen in. You can find the show notes at www.socialmediaandmarketing.com.au/201
Take a listen to episode 201 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/201
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
CELEBRATING 200 EPISODES and sharing with you what I’ve learnt in 200 episodes of podcasting! Plus I answer your questions too! Celebrate with me, won’t you? If I can ask a favour, as a present to me, would you share this podcast with another small business owner? Tell them how much you love it and they should listen in too? A billion thanks if you would ❤ Listen in. You can find the show notes at www.socialmediaandmarketing.com.au/200
Take a listen to episode 200 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/200
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
You know the saying “Nothing Changes if Nothing Changes” – so if your business isn’t growing the way you want it to or fast enough – what are you changing to change the outcome? Doing the same thing over and over and expecting a different result is the definition of insanity, and yet, so many small business owners are doing the same thing with their marketing, day in and day out, and expecting a different result. Let’s chat about how to do things differently. Great episode. Listen in. You can find the show notes at www.socialmediaandmarketing.com.au/199
Take a listen to episode 199 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/199
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Are you paying yourself a wage from your business? No? Well my guest today, Amanda Thompson from Endurance Financial says it’s the single most important figure to keep an eye on in your business because, without it, your business will not be as financial as it can be. Such an interesting conversation. Great episode. Listen in. You can find the show notes at www.socialmediaandmarketing.com.au/198
Take a listen to episode 198 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/198
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
It’s Awards Season! Applying for Awards should 100% be part of your marketing strategy – and there’s no time like now to be thinking about putting yourself or your business in for some great awards – local, national and international. This podcast episode is all about how to leverage your win or the fact that you are a finalist in an award – because if you go to the effort of filling out the application – then you should be singing it from the rafters! Great episode. Listen in. You can find the show notes at www.socialmediaandmarketing.com.au/197
Take a listen to episode 197 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/197
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Podcasting is a fabulous way of creating a community and becoming the expert in your field. But so is being a guest on a podcast. If you’ve ever thought about going onto someone’s podcast but not sure how to pitch yourself, then today this episode is 100% for you! Listen up and learn all the secret on how to pitch to get on someone else’s podcast! Great episode. Listen in. You can find the show notes at www.socialmediaandmarketing.com.au/196
Take a listen to episode 196 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/196
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
With Tax Time coming up shortly, it’s time to start thinking about your finances. But it’s not the only time we should be thinking about them! Every time we make a business decision based on finances, we should be comfortable with the validity of them – but are we?
Lack of money management sees so many small businesses go under.
So when my guest this week Troy Brown asked to come on and tell us about his experiences with financial woes and now his piece of AI to help make things simpler – I was all in! Great episode. Listen in. You can find the show notes at www.socialmediaandmarketing.com.au/195
Take a listen to episode 195 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/195
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Does your business have a lead magnet? Or do you need another one or create your first one! A legal magnet is a great tool to have in your business to create leads (quality leads), set up your expertise and give enormous free value to any prospect. So listen in to find out how to create a lead magnet that converts, on episode 194. You can find the show notes at www.socialmediaandmarketing.com.au/194
Take a listen to episode 194 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/194
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
What legal documents do you need, as a small business owner, to safely and efficiently run your business? Not sure? My guest this week, Tracey Mylecharane from TM Solicitor is giving us her wisdom and knowledge to answer that exact question. There are 3 very important documents we all need, whether we are in a service-based business or a retail-based business, so listen in to find out what they are and how to go about creating them. It’s SO GOOD! You can find the show notes at www.socialmediaandmarketing.com.au/193 Take a listen to episode 193 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/193
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
How do you deal with your prospect's objections to buying your products or services? Know the “I would love to purchase BUT”! Yep, it is literally called the YES, BUT questions, and we need to make sure we are dealing with them to help the sales process be smoother, and easier, and ultimately you make more sales! There’s questions to be answered and a challenge to be had, should you be game enough! It’s SO GOOD! You can find the show notes at www.socialmediaandmarketing.com.au/192 Take a listen to episode 192 and hear the GOLD! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/192
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
I could chat with copywriters all day. Every time we have one on the podcast, there’s GOLD to be had! So today we welcome Nadine Nethery from Can Do Content. Nadine has a super cool way for us to be thinking about copywriting and it’s got nothing to do with writing (kid you not!) and the one question we need to answer in our content writing. It’s SO GOOD! You can find the show notes at www.socialmediaandmarketing.com.au/191
Take a listen to episode 191 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/191
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
Sticky Marketing! What is sticky marketing, and how do you get sticky marketing? And frankly, why would you want your marketing to be sticky in the first place!?!? All answered on episode 190 of the Small Business Made Simple Podcast with host Jenn Donovan, Marketing Business Coach. It’s SO GOOD! You can find the show notes at www.socialmediaandmarketing.com.au/190
Take a listen to episode 190 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/190
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
Have you wondered about the ads you get shown on websites that follow you around social media and to other websites? Ever wondered how you can get involved with affiliate marketing or how to monetise your blog? My guest this week is Australia’s Number 1 Lifestyle blogger, Joyce Watts, and she’s spilling the beans and all the good stuff on affiliate marketing and monetising a blog. It’s SO GOOD! You can find the show notes at www.socialmediaandmarketing.com.au/189
Take a listen to episode 189 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/189
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Want to know the Number 1 reason why your social media isn’t working right now? Of course, you do! It’s 100% not what you think, and it is 100% fixable. You’ve got this. You just need to recognise where it’s all going wrong. Great episode to tune into. You can find the show notes at www.socialmediaandmarketing.com.au/188
Take a listen to episode 188 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/188
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Guess What? Your business IS NOT different! Whether you are in retail, services, charity, accounting, or Meta – doesn’t matter, your business isn’t different. And here’s why! Every business needs customers, sales, repeat customers and repeat sales. Yes? Tune into this week’s episode and hear why your business isn’t different and what you can do about that to still be successful or more successful! Great episode to tune into. You can find the show notes at www.socialmediaandmarketing.com.au/187
Take a listen to episode 187 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/187
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Health and our Business and if we ARE our business, then health! My guest this week is Ines Schubi and is talking to us about shifting our mindset around health by doing 1 little experiment a day/week or month to help us be healthier but also better business people. Great episode to listen into and think about YOU! You can find the show notes at www.socialmediaandmarketing.com.au/186
Take a listen to episode 186 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/186
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
Human to Human marketing – H2H Marketing – what is it and how can you do more of it in your business (and why should you?). All great questions answered on this week’s podcast 11 Ways to be More Human in your Business. Great episode to listen into and get your marketing on! You can find the show notes at www.socialmediaandmarketing.com.au/185 Take a listen to episode 185 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/185
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
Sales pages! What’s the science behind creating a sales page that converts into … sales!?! Well, my guest today is going to tell us the formula. Kate Toon knows a thing or two about creating a converting sales page and she’s here to share all her tips with you! Great episode to listen into and get your marketing on! You can find the show notes at www.socialmediaandmarketing.com.au/184
Take a listen to episode 184 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/184
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
We are almost ¼ of the way through 2022 and yes that’s bat crap crazy but true! So what are the marketing predictions for 2022? How are they different from 2021? Or are they even different? What’s working right now? All these questions and more, answered on ep 183! Great episode to listen into and get your marketing on! You can find the show notes at www.socialmediaandmarketing.com.au/183
Take a listen to episode 183 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/183
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you X
Ai – Artificial Intelligence – sounds so futuristic and so scary but the reality is, as my guest today puts it, it’s already here. You are already using it. Listen to today’s episode with Suzette from ReKnow as she explains Ai to us small business owners and tells us ways it can help make us better at business and build better brands. Great episode to listen into. You can find the show notes at www.socialmediaandmarketing.com.au/182
Take a listen to episode 182 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/182
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
5 Ways to Fail in Business! Seems odd to be talking about failing, but the reality is sometimes we are 100% doing activites and making choices that will help us fail. So instead of saying 5 Ways to Succeed, I’m turning the tables and telling you what you are doing that will contribute to your failure or really just give you a nudge to stop doing them (myself included as I explain on the podcast!). Great episode to listen into. You can find the show notes at www.socialmediaandmarketing.com.au/181
Take a listen to episode 181 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/181
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
marketing, social media, goal setting, 2022 goal setting, goal revision, small business tips, small business marketing, jenn donovan, small business made simple, marketing made easy
Is your business still lighting you up? Do you bounce out of bed and get excited (most mornings!) to dig into your business for the day? If not, is it time to re-assess your business, your offerings, who you work with? My guest today, Tori Kopki, did just that – just recently too and is on the podcast chatting about how she came to that brave decision and what it actually looks like to stop something that’s making you money, say no and change. Great episode to listen into. You can find the show notes at www.socialmediaandmarketing.com.au/180 Take a listen to episode 180 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/180
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
Omni-Channel marketing – what is it, why do you need it and what is not being “Omni” doing to your business today? These are the questions I am answering today and giving you, the small business owner, a nudge towards being more “Omni” (ok I know I’m making words up – but you get the gist!) Whether you’re in services or retail, listen in and be inspired! Great episode to listen into. You can find the show notes at www.socialmediaandmarketing.com.au/179
Take a listen to episode 179 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/179
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
E-Commerce, the ever-changing landscape of being an online retailer in 2022! My guest this week is a Shopify Certified Partner and her wisdom when it comes to platforms, marketing, Omni channels etc in e-commerce is so worth the time to listen to! Meet Serena from serenadotryan.com and enjoy my interview talking all things e-comm! Great episode to listen into. You can find the show notes at www.socialmediaandmarketing.com.au/178 Take a listen to episode 178 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/178
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
I’m seeing and reading lots of posts from small business owners all around the country that are doubting themselves as successful business owners of profitable businesses. This podcast is dedicated to them. 7 quick marketing wins they can give themselves to test and measure their newfound success in 2022. Great episode to listen into. You can find the show notes at www.socialmediaandmarketing.com.au/177
Take a listen to episode 177 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/177
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
Is your brand broken? Broken from the inside or broken from the outside? We will see the very best of brands and accounts we follow, but what if things are quite as they seem? Rachel Klaver from Identify Marketing is on the podcast today sharing her story around having a broken brand. Great episode to listen into. You can find the show notes at www.socialmediaandmarketing.com.au/176 Take a listen to episode 176 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/176
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
Heard people talking about Web 3.0, NFTs, Social Coin and stuff and wondering if you should sit up and take notice as a small business owner? The answer is YES and in this episode I start to explain why. Listen in to hear a very naïve opinion on the future of business! Great episode to listen into. You can find the show notes at www.socialmediaandmarketing.com.au/175
Take a listen to episode 175 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/175
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
This week on the podcast we are talking income streams! How many do you have – too many, or not enough? Are you too reliant on 1 part of your business and therefore vulnerable? Or are you not putting enough energy into the income stream that can make your business even more successful? Great episode to listen into and start thinking about your income streams. You can find the show notes at www.socialmediaandmarketing.com.au/174
Take a listen to episode 174 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/174
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
There are a few questions you need to be asking yourself at this time of the year to set yourself up for a freaking awesome and profitable (and joyful) 2022. In this episode, I go through 13 of them. It’s a listen and write down answers podcast, but so important if you want to reach your goals in the next 12 months. Great episode to listen into. You can find the show notes at www.socialmediaandmarketing.com.au/173
Take a listen to episode 173 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/173
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
The first podcast of 2022 is all about Preparing for the Year ahead. In this episode, I share some of the tasks I do at this time of the year that helps set me up for a good start. Perhaps you should do them too or they might inspire you to do some tasks to help set your new year up for a fabulous beginning too! Great episode to listen into. You can find the show notes at www.socialmediaandmarketing.com.au/172
Take a listen to episode 172 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/172
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
I’m eating my 2020 words about 2021 and then repeating them hoping they come true in 2022! It’s time for joy and celebrating and welcoming the fresh new 2022! It’s NOW time to storm the island and burn the boats! Great episode to listen into. You can find the show notes at www.socialmediaandmarketing.com.au/171
Take a listen to episode 171 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/171
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
Whether you’re taking holidays or just too busy to be answering messages and emails as efficiently as you’d like, it’s important to keep people up to date with what’s going on. So on Podcast Episode 170, I’ve got 3 Tips for Turning Business Off and Still Serving Your Customers. Great episode to listen into. You can find the show notes at www.socialmediaandmarketing.com.au/170
Take a listen to episode 170 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/170
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
What worked for you in 2021? And how will that impact what you do in business in 2022? Looking back to go forward is such an important part of planning and being in business. In this episode, I talk about how I run my Women in Business Monthly HUB and how that can help you in business too. Great episode to listen into. You can find the show notes at www.socialmediaandmarketing.com.au/169
Take a listen to episode 169 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/169
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
Knowing your audience, showing up the way they want you to and listening to them is the heart of what’s this week’s podcast is about. The amazing Sandy Lowres from WB40 – Women Beyond 40 Magazine is my special guest this week. She has an amazing story to share and much much gold for you! Great episode to listen into. You can find the show notes and all Sandy’s links at www.socialmediaandmarketing.com.au/168
Take a listen to episode 168 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/168
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
Another Short Sharp Episode - in fact, the last one for 2021 (insert sad face).
The Content Struggle is REAL my friends, so this week on episode 167 I am giving you 8 ways to come up with new content for your marketing.
Give it a listen here or head to www.socialmediaandmarketing.com.au/167 and make sure we are friends on the gram - I'm at @jenndonovan_
Marketing with Heart today! Sharing two of the biggest business mistakes I have made to date, what they taught me and what the lesson is for you, actually for us both! It’s a little heartfelt but necessary. Great episode to listen into. You can find the show notes at www.socialmediaandmarketing.com.au/166
Take a listen to episode 166 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/166
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
It’s time to think about your Christmas marketing – so here’s 5 tips in 5 minutes for Christmas marketing. This is a great super fast episode and you can find the show notes at www.socialmediaandmarketing.com.au/165
Take a listen to episode 165 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/165
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
Today on the podcast I have a special guest – Emily Osmond of the Emily Osmond Show. Emily is chatting to me about the way in which if you grow your Instagram, it can also help you grow your business. And it’s probably next exactly the way you might think! Great episode to listen into. You can find the show notes and all Emily’s links at www.socialmediaandmarketing.com.au/164
Take a listen to episode 164 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/164
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
If your reach on social media is down, you’re NOT alone. There’s 5 tips for increasing your reach on social media and building brand awareness and getting more sales! This is a great episode and you can find the show notes at www.socialmediaandmarketing.com.au/163
Take a listen to episode 163 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/163
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
This week on the podcast we are looking at what 2022 might look like and choosing a word – yep, just ONE word, that describes what the year will look like – if all goes to plan! This is a great little exercise and there’s a worksheet inside the show notes at www.socialmediaandmarketing.com.au/162 This is a great episode to get you thinking and dreaming and planning for 2022.
Take a listen to episode 162 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/162
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
Have a limited marketing budget? Well, this ep is for you! 5 powerful ways to market your business on a limited budget – take listen to this seriously short episode and put some practical ideas into place in your business and reap the rewards! Take a listen, Episode 161 - www.socialmediaandmarketing.com.au/161
Take a listen to episode 161 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/161
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with the expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
What do you do when you’re too busy to do marketing? [Jenn clutches her chest – too busy for marketing?!?!] Well this week on episode 160, I am going to tell you! 3 tips for marketing when you’re too busy to market is what the conversation is about this week. Take a listen, episode 160 - www.socialmediaandmarketing.com.au/160 and let’s talk marketing!
Take a listen to episode 160 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/160
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
A short, sharp episode with 4 tips when using social telling in your marketing on social media.
Storytelling is from the history books. It’s the way to stay relevant and memorable. So, you need to use stories in your marketing to do just that – be relevant and memorable to your audience!
www.socialmediaandmarketing.com.au/159
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/158
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
This week on the podcast we are talking finances and numbers with Bronwyn Waddell from Cloudhouse Consulting. Whether you’ve been in business 10 years or 10 days, this podcast comes back to some of the Foundations we all need to review when it comes to our finances. A great reminder for all small business owners. It’s all in here, in episode 158 - www.socialmediaandmarketing.com.au/158 and let’s talk money!
Take a listen to episode 158 and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/158
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
10 Tips for Digital Success coming your way this week. A gentle nudge of the things we need to be considering when it comes to our digital presence. This week is all about CORE marketing strategies and tactics. A great reminder for all small business owners. It’s all in here, in episode 157 - www.socialmediaandmarketing.com.au/157 and let’s talk digital success!
Take a listen to episode 157, and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/157
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
Want a marketing strategy that has a 99% deliverability rate and a 100% open rate? Hell yes, right!?! This week on the podcast I am talking about LUMPY MAIL – yep, mail (snail mail) with lumps in it for a marketing strategy! I give examples, talk strategy and goals and tell you the genius behind this “old fashioned” marketing strategy! It’s all in here, in episode 156 - www.socialmediaandmarketing.com.au/156 and let’s talk lumpy mail!
Take a listen to episode 156, and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/156
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
This week on the podcast we are talking with Christine Corcoran about MONEY MINDEST and money blocks as small business owners. It’s a fabulous conversation and there is so much gold and tips in it – really gets you thinking about money a slightly different way and on the lookout for things holding you back! It’s all in here, in episode 155 - www.socialmediaandmarketing.com.au/155 and let’s talk money!
Take a listen to episode 155, and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/155
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
5 smart ways to be more productive! If you’re feeling a little like you need some productivity love and tips, this short, sharp episode is for you! It’s all in here, in episode 154 - www.socialmediaandmarketing.com.au/154 and let’s talk productivity!
Take a listen to episode 154, and hear the GOLD!
3 reasons why you NEED a marketing budget. If you don’t have a marketing budget and are just relying on organic strategies, then you are leaving money on the table. Invest in yourself, invest in your business and ensure that you have a marketing budget. I’ll convince you why in this episode! It’s all in here, in episode 153 - www.socialmediaandmarketing.com.au/153 and let’s talk upping our marketing anti!
Take a listen to episode 153, and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/154
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
The best way to find your niche – because the riches are in the niches! Join me for this 5-minute episode where I give some tips around finding what you’re best at, what you want to be famous for and if you can make a business from that! It’s all in here, in episode 153 - www.socialmediaandmarketing.com.au/152 and let’s talk upping our marketing anti!
Take a listen to episode 152, and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/152
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
12 Steps to Marketing in a Pandemic – how has marketing changed? How has your ideal client changed? What should you be doing with your time to get the best result from your marketing? It’s all in here, in episode 151 - www.socialmediaandmarketing.com.au/151 and let’s talk upping our marketing anti!
Take a listen to episode 151, and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/151
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
Let's chat about the 3 E's of social media - educate, entertain and engage! Does your content fall into these 3 buckets? If not, why not? There are 3 tricks to get the clicks and that's what episode 150 is all about www.socialmediaandmarketing.com.au/150
Follow Jenn on Instagram @jenndonovan_
Digital Marketing – do even those words make you feel overwhelmed? My guest this week, Tracy Sheen, the Digital Guide, wrote a book on Technophobia. It’s a real thing, especially for 60% of the small business population who didn’t grow up with technology, it’s just been something that has happened to them! So, join me and Tracy for a clarifying chat about digital marketing on episode 149 www.socialmediaandmarketing.com.au/149 and let’s talk tech!
Take a listen to episode 149, and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/149
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
Join me for 3 ways to position yourself as the expert in your field on episode 148 www.socialmediaandmarketing.com.au/148 and let's talk positioning.
Take a listen to episode 148, and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/148
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
Do hashtags do your head in? Not sure what they are all about or how to use them to your best potential in business? How about which platforms to use them on and how many? If you answer yes to any of these questions – this episode is for you! I go through the what, how and when, when it comes to hashtags on this ep. Join me on episode 147 www.socialmediaandmarketing.com.au/147 and let’s talk decluttering!
Take a listen to episode 147, and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
Episode 146 is a short sharp episode encouraging action around getting your marketing foundations right! It's not my normal long(ish) episode but one that's about 5 minutes and its soul purpose is to encourage you to think about the foundations of your marketing.
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/146
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
Do you need to declutter a little or a lot? Maybe you need to declutter your office, your home, your digital presence? My guest today, Mel from Simply Mel is a declutter coach and she’s going to help us see decluttering a different way and help us understand why we should be prioritising decluttering. Join me on episode 145 www.socialmediaandmarketing.com.au/145 and let’s talk decluttering!
Take a listen to episode 145, and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/145
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
Episode 144 is another short sharp episode that's all about taking action. This week I am asking you to take a look at your marketing and how you use the 3 most powerful strategy words when it comes to marketing. What are they? Listen in to find out! The episode is all of about 4 minutes long - so listen, take action and build the business of your dreams using marketing!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/144
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
3 Ways to Create Sales Conversations online. Do you create sales conversations with your prospects online or in emails? Or do you forget to sell? So many small business owners do forget to sell on socials media – so today I am sharing 3 tips to make your profits increase easier without being a 1970’s car salesman online! Join me on episode 143 www.socialmediaandmarketing.com.au/143 and let’s talk sales!
Take a listen to episode 143, and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/143
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
Is your email signature a LEAD GENERATOR? How many emails do you send a day? How many emails do you send that are to prospective clients/referral partners/networking opportunities? ⠀⠀🤦♀️ LOADS, I’m guessing! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
So why aren’t you thinking about your email signature being a part of your marketing strategy? Join me for this short ep (only 5 minutes) where we talk about making your email signature work for you! www.socialmediaandmarketing.com.au/142
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/141
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
Do you find some days you’re a “gun” at what you do and others you just want to sit and watch TV or YouTube because work is blah? Me too! My guest today, Stacey Crantich, is going to explain to you what this means and the best way to do business when you’re feeling all the feels of business. Join me on episode 141 www.socialmediaandmarketing.com.au/141 and learn all about Soul Modes.
Take a listen to episode 141, and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/141
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
Do you have Google Alerts set up in your business? Do you know how to strategically use them to help you grow your business? Join me for this super quick episode (less than 5 minutes) where I chat about how to use Google Alerts to help build your business. Join me on episode 140 www.socialmediaandmarketing.com.au/140 and get Google Alerts working for you!
Take a listen to episode 140, and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/140
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
5 Marketing Myths Busted! Myths that I hear people talk about and my heart sinks or my hair stand on end! Marketing is a simple beast but there’s so much unnecessary mystery around it – so join me on episode 139 www.socialmediaandmarketing.com.au/139 and hear me bust some myths!
Take a listen to episode 139, and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/139
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
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Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
Want to boost your social content and just need a few new tips (or a nudge to take some action)? Tune into this super quick episode and hear 4 steps to boost your social media.
Take a listen to episode 138, and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/138
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
Have you ever thought of taking on a VA (a Virtual Assistant)? But not sure how or why or when’s the best time? Perhaps you have a fantastic set of skills you’re not using and you’ve thought about starting a VA business? Well, today’s episode could be life-changing for you then! The Queen of VAs, Amy Dawe from Seed Virtual Assistants is on the podcast today and she’s answering all your questions. I also share my journey to getting myself a fab VA.
Take a listen to episode 137, and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/137
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
Episode 136 is a short sharp episode talking about sales and selling without feeling sleazy! It's not my normal long(ish) episode but one that's about 4 minutes and its soul purpose is to help you see some clear don't's and do's when it comes to sales.
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/136
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
What makes you money? Of all the things that you do, each day inside your business, what activities actually bring in the $$cash$$? This week’s episode is all about your Money Making Activities. Join me for a little exercise that will change your world and your business life!
Take a listen to episode 135, and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/135
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
Do you know how to write good copy in your social media posts, in your emails, in your everyday business life? Good copy – know the copy that creates conversations and conversions (sales) in your business? It’s freaking tough, yes? That’s why my guest today, Elena from 23 Wise Words has so much GOLD for us in this episode. Listen in. In fact, you might need to listen twice!
Take a listen to episode 134, and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/134
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
There are 6 stages of business, and they are all part of the journey. So where do you sit in your business journey? Where are you at and how can you move into the next stages? This is what today’s episode is all about – the 6 stages and business and how to move forward so you can reach those goals you set out to achieve when you first started your business.
Take a listen to episode 133, and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/133
DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
Branding and design are two parts of small business that trip so many business owners up. We all “think” we can make something look good, and perhaps we can, but can we make something engaging, have the right message, engage a buyer or a new lead? These are the tricks and tips that designers know and use. So when Designer Jacqui Naunton, from White Deer, agreed to come on the podcast and talk design and branding – I couldn’t say no! Such an information-rich episode.
Take a listen to episode 132, and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/132
DM JENN OVER ON INSTAGRAM https://www.instagram.com/smallbusinessmadesimple/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
In business you need a STARVING AUDIENCE – so where does yours hang out? Are you attracting your own starving audience? An audience to NEEDS what you sell? How do you find them, why is it important and lots of other questions, answered in this week’s podcast.
Take a listen to episode 131, and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/131
DM JENN OVER ON INSTAGRAM https://www.instagram.com/smallbusinessmadesimple/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
It’s MID-YEAR check-in time! 😬🤯😲 – I know right?!?! How did we get to week 26 in lightning speed time …. But we did so now it’s time for a bit of mid-year reflection on our goals – what we have achieved, what we are still trying to achieve, what’s important, what’s not? It’s all here in one episode. Do yourself a favour and give yourself some time to check in with your business (and yourself) mid-year. Your end of year self will love you for it!
Take a listen to episode 130, and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/130
DM JENN OVER ON INSTAGRAM https://www.instagram.com/smallbusinessmadesimple/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
We all work, play and do business in an extremely noisy, crowded and overstimulated marketplace – so how do you stand out? One way for more Visibility is getting seen in the media – not social media but THE MEDIA! Join my guest, Jemimah Ashleigh from the Visibility Lab this week, to learn more!
Take a listen to episode 129, and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/129
DM JENN OVER ON INSTAGRAM https://www.instagram.com/smallbusinessmadesimple/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
Social Media is hard and it can be harsh too! If you’re doing ALL the right things, listening to ALL the right people and still your social media isn’t bringing in the sales or attracting the buying audience you need, then this week’s podcast just might be for you! 3 things to do if your social media stops working.
Take a listen to episode 128, and hear the GOLD!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/128
DM JENN OVER ON INSTAGRAM https://www.instagram.com/smallbusinessmadesimple/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
Have you ever wondered what a membership-based business model might look like? Perhaps you belong to some memberships and have been tinkering, like me, with the idea? Well my guest today, Liz Wright is going to lift the veil on what a memberships based business looks like, how much work it is and why it’s such a successful business model if you are committed to it!
Take a listen to episode 127, and here Liz’s membership gold!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/127
DM JENN OVER ON INSTAGRAM https://www.instagram.com/smallbusinessmadesimple/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with the expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
It’s most business owner's dream to have a piece of marketing content go viral! Have hundreds and thousands of people see their post. But there are some lessons I’ve learnt, from having viral content, that I wanted to share with you. Because that’s what good mentors do – share lessons so you can avoid them! So, today’s episode is about those lessons and how you can avoid them!
Take a listen to episode 126, and learn from my mistakes!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/126
DM JENN OVER ON INSTAGRAM https://www.instagram.com/smallbusinessmadesimple/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
Do you have lots of apps, chrome extensions, online programs etc that are supposed to make your life simpler and yet they actually make it messier and sometimes more confusing? Yep, me too! That’s why I am so excited to have Pip from the Project Box on the podcast this week to talk about systems and processes with us. It’s definitely an area of growth for me!
Take a listen to episode 125, and take your business from jumbled mess to organised goodness with Pip!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/125
DM JENN OVER ON INSTAGRAM https://www.instagram.com/smallbusinessmadesimple/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
Your brand is NOT a logo – so what is it? Branding is so important. Whether you’re branding your business or branding you (or both!), understanding what your brand is saying out in the world can help you laser focus on where sales will come from. Listen in as we dive deep into what you need, as a business owner, to understand about branding.
Take a listen to episode 124, your marketing depends on it!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/124
DM JENN OVER ON INSTAGRAM https://www.instagram.com/smallbusinessmadesimple/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
What’s the number 1 thing YOU need, as the business owner, in business? (And it’s NOT marketing!). Listen in as we dive deep into what you need, as a business owner, to reach the goals you set.
Take a listen to episode 123, your marketing depends on it!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/123
DM JENN OVER ON INSTAGRAM https://www.instagram.com/smallbusinessmadesimple/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
There are many reasons why your marketing isn’t working – but the 3 I see the most are what today’s podcast is all about. Dive in with me and let’s see if we can get your marketing to bring in more leads and convert more into sales.
Take a listen to episode 122, your marketing depends on it!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/122
DM JENN OVER ON INSTAGRAM https://www.instagram.com/smallbusinessmadesimple/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
Did you know that Mums make up 6.2 million people in Australia? Did you know that they control over 132 billion dollars of spending? And the invisible mums (over 40) are often in charge of 3 generations of spending? The power of marketing to Mums is enormous and this week it’s such a great discussion with Katrina McCarter on exactly that – Marketing to Mums.
Take a listen to episode 121 – it’s one NOT to miss.
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/121
DM JENN OVER ON INSTAGRAM https://www.instagram.com/smallbusinessmadesimple/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
Your business SECRET WEAPON for content creation, selling more, being more profitable and for making business life simpler – what is it? Your INSIGHTS and ANALYTICS. So, do you look at them? Do you use them strategically to help make decisions around your business? This week’s podcast is all about using your insights and analytics to make you a better business owner.
Take a listen to episode 120 – it’s one NOT to miss.
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/120
DM JENN OVER ON INSTAGRAM https://www.instagram.com/smallbusinessmadesimple/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
Competition is not a DIRTY WORD – in fact, competition is very healthy. But what if your competitors are winning more business than you and yet you are SO much better than them? How do you win that business back? Competitor Analysis perhaps – or maybe you just need to get better at marketing what it is that you do. We discuss both ways on the podcast today.
Take a listen to episode 119 and let’s dive into our competitors! I know you’ll love it!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/119
DM JENN OVER ON INSTAGRAM https://www.instagram.com/smallbusinessmadesimple/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
Audience types – do you strategically make content for the different audience types we all have? If not, you should because you are leaving money on the table and loosing paying customers at both ends of the scale! Today we chat about the different audience types, and how to strategically serve them all to help them become paying customers and repeat paying customers!
Take a listen to episode 118 and let’s chat about strategy content marketing! I know you’ll love it!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/118
DM JENN OVER ON INSTAGRAM https://www.instagram.com/smallbusinessmadesimple/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
We hear a lot about being more inclusive in our businesses and being more diverse – sharing more diverse content and just simply being more inclusive in our life and business conversations. But how? And where do you start? Who can help? Well my guest today, Lisa Cox is that person and has advice, tips and tricks on how you can be a better brand and have better branding. Take a listen – listen with an open mind and an open heart. Lisa is transformative.
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/117
DM JENN OVER ON INSTAGRAM https://www.instagram.com/smallbusinessmadesimple/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
Content marketing is SO important, that I’ve decided to do Part 2 about it on this episode. In this episode we talk about how to start planning your content, getting your ideas from your head onto paper, and doing it in a strategic way.
Take a listen to episode 116 and let’s chat about strategy content marketing! I know you’ll love it!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/116
DM JENN OVER ON INSTAGRAM https://www.instagram.com/smallbusinessmadesimple/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
What is content marketing? How do you do it? How do you use it to grow your business? And where do you get the ideas? All questions that our guest, Mel Daniels takes us through on this episode. Content marketing is a fundamental to your marketing strategy – Mel breaks it down and makes it simple.
Take a listen to episode 115 and let’s chat about marketing! I know you’ll love it!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/115
DM JENN OVER ON INSTAGRAM https://www.instagram.com/smallbusinessmadesimple/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
Are you where your ideal audience hangs out? Or are you simply trying to be all things to all people on all the platforms? Being busy being busy is the cry of 2021 and we need to take stock of what marketing strategies we are using, why we are using them, and if they are actually making us MONEY!
Take a listen to episode 114 and let’s chat about marketing! I know you’ll love it!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/114
DM JENN OVER ON INSTAGRAM https://www.instagram.com/smallbusinessmadesimple/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
What’s your super power? How do you find it and what do you do with it once you do find it? This week one of my fav humans is on the podcast- Cathryn Mahon and we are talking, among other things, super powers.
Take a listen – I know you’ll love it!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/113
DM JENN OVER ON INSTAGRAM https://www.instagram.com/smallbusinessmadesimple/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
Facebook showed its ugly powerful head last week and I think a lot of business owners went “Wow, they really can just turn my stuff off” – we all knew it but now we’ve all SEEN it. On the podcast this week, I’m expressing my thoughts around this and giving some practical steps towards taking people from social to off social – where we can have some control. I enjoyed recording it – hope there’s a nudge and some GOLD in it for you too! Take a listen.
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/112
DM JENN OVER ON INSTAGRAM https://www.instagram.com/smallbusinessmadesimple/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
My guest this week is Michelle Brown and she’s got crafty-ness running through her bones! She runs craft events, a craft store, and designs and sells her own products. In the episode, we chat about marketing, email marketing, event marketing, and how her business had to pivot in 2020. It’s always great to hear how other people in other industries are marketing themselves and taking care of their customers. Take a listen – you’ll enjoy it for sure.
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/111
DM JENN OVER ON INSTAGRAM https://www.instagram.com/smallbusinessmadesimple/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
Are you a guest or a pest on your customer’s inbox or on their socials? There’s a line, but it’s not as thin as you think and it’s not that you’re really concerned about being a “pest” – it’s a whole different problem that’s holding you back. Listen in and let me solve this “I don’t want to be a pest” roadblock you’re having.
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/110
DM JENN OVER ON INSTAGRAM https://www.instagram.com/smallbusinessmadesimple/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
Business Words of Wisdom. My guest Neil Butler from Untypical shares 5 words of wisdom which is really just 5 NUDGES for us to remember where we are going, our why and help keep us on track in small business! Great episode, so enjoy and be nudgingly inspired!
PS- If email marketing is something on your list for 2021 – take a look at my 6 Week Email Mastermind program – check it out here: www.bit.ly/emailmastermind
Great little ep when we are heading into a new year with new ideas and big goals!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/109
DM JENN OVER ON INSTAGRAM https://www.instagram.com/smallbusinessmadesimple/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
Urgency, Scarcity, FOMO – all great marketing strategies and all the things Clubhouse – the new social media app in town – has going for it – whether they meant it or not! Let’s dissect the marketing strategies of Clubhouse and why it’s all that people are talking about in January 2021.
PS- If email marketing is something on your list for 2021 – take a look at my 6 Week Email Mastermind program – check it out here: www.bit.ly/emailmastermind
Great little ep when we are heading into a new year with new ideas and big goals!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/108
DM JENN OVER ON INSTAGRAM https://www.instagram.com/smallbusinessmadesimple/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
The way you welcome a newbie to your email list, really does matter! In this episode, we discuss how you should be delivering the first of your emails in your welcome sequence. If email marketing is something on your list for 2021 – take a look at my 6 Week Email Mastermind program – check it out here: www.bit.ly/emailmastermind
Great little ep when we are heading into a new year with new ideas and big goals!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/107
DM JENN OVER ON INSTAGRAM https://www.instagram.com/smallbusinessmadesimple/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
Is writing a book a lofty goal, a big hairy audacious goal, or one on your list for 2021? My special guest today, Bev Ryan, is a book coach, and she’s chatting to us about the process of writing a book, who should, who shouldn’t, how to start, and the costs and steps involved? Intrigued? Take a listen – you’ll love it – curiosity killed the cat after all!
Great little ep when we are heading into a new year with new ideas and big goals!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/106
DM JENN OVER ON INSTAGRAM https://www.instagram.com/smallbusinessmadesimple/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
Welcome to 2021! From the lessons we learnt in 2020, comes this episode premised by the question “If social media disappeared tomorrow, do you still have a business?”. Email marketing is the answer. And today on the podcast we are starting at the start, how do you get people on your email list.
Great little ep when we are heading into a new year with new ideas and fresh faces!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): http://www.socialmediaandmarketing.com.au/105
DM JENN OVER ON INSTAGRAM https://www.instagram.com/smallbusinessmadesimple/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
Burn the boats and storm the island – make 2021 YOUR YEAR – no turning back, no going back and it’s just going forward from here. Getting comfortable with being uncomfortable and so forth! Super quick episode to inspire you to grab 2021 by it’s horns and let’s go! Meet me on the beach?
Great little ep when we are heading into a new year.
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/104
DM JENN OVER ON INSTAGRAM https://www.instagram.com/smallbusinessmadesimple/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
12 Days of Business Kindness – because the world needs more kindness. In this episode I am giving you 12 ways you can spread some kindness in the world. Just quick actions that could mean the world to someone else.
Great little ep when we are heading into a new year.
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/103
DM JENN OVER ON INSTAGRAM https://www.instagram.com/smallbusinessmadesimple/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
Was 2020 a fabulous year for your business or a sh*t show? Either way, we do need to look back to see what we achieved, what worked, what didn’t, and what impact we had on the world. Today is all about looking back to go forward and I know you will be surprised, once you start looking back, at just how much you did achieve. So join me for this “revision mirror” episode!
Great little ep when we are heading into a new year.
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/102
DM JENN OVER ON INSTAGRAM https://www.instagram.com/smallbusinessmadesimple/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
Finances – light you up or make you run for the hills? This week my guest, Kerry Zarb, LUVS finances, it’s her jam and she loves taking away small business owners’ financial headaches! On the ep, we chat about what a bookkeeper does, what the signs are that you need one, how to find one, and why you need both an Accountant and a Bookkeeper.
Great little ep when we are heading into a new year – perhaps this is your outsourcing nudge for 2021!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/101
DM JENN OVER ON INSTAGRAM https://www.instagram.com/smallbusinessmadesimple/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There are amazing guests with the expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
This week is my 100TH EPISODE – and I couldn’t be MORE excited! 100! For 100 weeks in a row, I have put out a podcast on a Thursday morning. This week I wanted to share with you why podcasting has been the best decision I have EVER made in my business and encourage you to think about podcasting too – even if it’s as a guest on someone elses!
Thank you for being one of my listeners, whether you’ve listened to 1 or 100 – my heartfelt thanks. Massive Podcasting love, Jenn xx
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/100
DM JENN OVER ON INSTAGRAM https://www.instagram.com/smallbusinessmadesimple/
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Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
Peace Mitchell is my guest for Episode 99 and we are chatting all about community, and the importance of surrounding yourself with one, why winning awards needs to be part of our marketing strategy (and we just need to stop overthinking it!) and we chat Women in Business too! Great little episode with some insightful lessons from Peace, who’s been in business for over 11 years! Enjoy x
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/99
DM JENN OVER ON INSTAGRAM https://www.instagram.com/smallbusinessmadesimple/
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Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
Episode 98 is all about how to get testimonials, why you need to get testimonials, and how to use them when you actually get them! They are such an important part of any marketing strategy – we can say how brilliant we are, but it has more weight behind it if someone else says it! Take a listen, but, as usual, TAKE ACTION! I not only tell you how to get testimonials but the step by step process – all in 1 podcast episode. Enjoy x
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/98
DM JENN OVER ON INSTAGRAM https://www.instagram.com/smallbusinessmadesimple/
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Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
Episode 97, I’m pulling back the curtain on ME! Well, just a wee bit! Today’s episode is how one little thought or really, action, has changed not only my life but around 300,000 more. An episode to inspire you to take action.
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/97
DM JENN OVER ON INSTAGRAM https://www.instagram.com/smallbusinessmadesimple/
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Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There are amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
Selling the human way – you know, the H2H way – human to human. My guest this week, Julia Ewert is all about selling and in fact she’s a sales conversion specialist and she’s here to take the ikky out of selling (which she does SO well!).
Listening to this episode will change the way you look at your leads, your marketing, your business – I can feel it in my bones! Take a listen, I think you will enjoy it – and more importantly TAKE ACTION!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/96
DM JENN OVER ON INSTAGRAM https://www.instagram.com/smallbusinessmadesimple/
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Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
Watched the Social Dilemma on Netflix? I’m not doing an episode about that – but I do think it brings up some interesting points when it comes to us small business owners using platforms like Facebook, Instagram etc to build our brands, our businesses, ourselves.
The episode is more about “don’t build empires on crown land” and keeping your brand safe online.
Take a listen, I think you will enjoy it – and more importantly, TAKE ACTION to keep your business assets safe online.
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/95
DM JENN OVER ON INSTAGRAM https://www.instagram.com/smallbusinessmadesimple/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with the expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
Today we are celebrating International Rural Women’s Day. As a rural women, and as someone who has a podcast coming out on International Rural Women’s Day – I had to do something! So, I’ve gathered my rural business friends and put together a podcast and explains what we love most about living and working in rural Australia. I hope you enjoy.
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/94
DM JENN OVER ON INSTAGRAM https://www.instagram.com/smallbusinessmadesimple/
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Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
How do you build a business? My guest today, Ange Taylor from Country Allure knows how. Her philosophy “there’s enough sunshine for everyone” – with business values like that, no wonder she is building an empire with a fabulous team around her. Whether you’re service based or retail based, there’s something in this interview for you. Not to mention, just hearing an inspiring story of lounge room business to booming business!
Can’t wait for you to listen. I know you are going to get great value from this podcast episode! Human to Human marketing – it works folks! Stick with me, I’ll get you there xx
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/93
DM JENN OVER ON INSTAGRAM https://www.instagram.com/smallbusinessmadesimple/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
Video! Love it or hate it – you know you have to do it. Showing up on social media as you -yep you, another little hurdle so many small business owners are trying their best to get over.
That’s what we are talking about on the podcast this week - How to get comfortable with video – there’s even a challenge or two on the podcast, should you choose to accept it!
Can’t wait for you to listen. I know you are going to get great value from this podcast episode! Human to Human marketing – it works folks! Stick with me, I’ll get you there xx
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/92
DM JENN OVER ON INSTAGRAM https://www.instagram.com/smallbusinessmadesimple/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
This week I have 6 things you MUST STOP doing on social media and 6 thing you MUST DO on social media! Social media is constantly changing so we have to do and we need to adapt our strategy to change.
Can’t wait for you to listen. I know you are going to get great value from this podcast episode!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/91
DM JENN OVER ON INSTAGRAM https://www.instagram.com/smallbusinessmadesimple/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
Are you busy being busy? Not working ON your business but always IN it? Then this week’s guest is going to be amazing for you! Tough love is coming your way, but from a business fairy godmother! Yes, Michelle Broadbent is just the person you need to get you out of a rut, out of your own way and set you back on the path of amazingness!
Can’t wait for you to listen. I know you are going to love Michelle!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/90
DM JENN OVER ON INSTAGRAM https://www.instagram.com/smallbusinessmadesimple/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
You’ve got 30 seconds to answer the question – What do you do? What’s your answer? How do you say in a few words what you do, so that the listener then responses with “that exactly what I’ve been looking for” or “you are just the person I’ve been searching for”? Your elevator pitch is an important part of your marketing. You need to know what you want to be famous for, who you serve and what outcome you offer them. So listen into episode 89 all about your elevator pitch and getting it right!
Can’t wait for you to listen. This is a marketing strategy worth thinking about!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/89
DM JENN OVER ON INSTAGRAM https://www.instagram.com/smallbusinessmadesimple/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/88
DM JENN OVER ON INSTAGRAM https://www.instagram.com/smallbusinessmadesimple/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
PS – did you know that your PS is a powerful marketing strategy if used right? It has the power of one last nudge, one last call to arms, one last chance at the sale or making a new business bestie! Your PS is fabulously powerful and this episode is all about showing you and tell you how and why! So if you write content, if you write emails or captions on social – you’re going to want to listen into this one!
Can’t wait for you to listen. I know you’ll love it.
PS – do you read the last page of a book or a magazine first? Well you are definitely going to want to listen to this ep – it’s made just for YOU!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/87
DM JENN OVER ON INSTAGRAM https://www.instagram.com/smallbusinessmadesimple/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
What’s working on Instagram right NOW? My friend, Stacey Cranitch, who loves Instagram like I love LinkedIn, is my guest this week and we are talking about what’s working on Instagram right now. Love the platform or just use it because you know you have to, Stacey makes it seem so much fun (and a powerful marketing tool to boot!)
Can’t wait for you to listen. I know you’ll love it, and Stacey.
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/86
DM JENN OVER ON INSTAGRAM https://www.instagram.com/smallbusinessmadesimple/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
Google My Business – one of the most important google assets for your small local business. So, do you have it set up yet? Not sure what it’s all about or what it could do for you and your business? For a nudge to get your Google My Business in line to be found – this is the episode is for you!
Can’t wait for you to listen – it’s going to help your business – I promise!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/85
DM JENN OVER ON INSTAGRAM https://www.instagram.com/smallbusinessmadesimple/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
When was the last time you took a full lunch break – away from your desk? Finished on time at the end of the day? Left your computer alone for the weekend – the WHOLE weekend? This week on the podcast I have a guest I think we all need to hear from – Rachelle Glendon – How to Live slow coach. Even her voice soothes me! Listen in, take it slow – don’t listen to it on 1.5 speed (he he he). Rachelle has some great suggestions and tips for us.
Can’t wait for you to listen. I know you’ll love it, and Rachelle.
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/84
DM JENN OVER ON INSTAGRAM https://www.instagram.com/smallbusinessmadesimple/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
This week on the podcast I have the amazing Instagram retail queen Pip from Jumbled Online – www.jumbled.com.au Pip’s a fellow rural powerhouse lady who has a retail empire in Orange and has built herself an Instagram following we should all my envious of, with 113,000 engaged followers. Join me to chat Instagram, small business, living rurally and how it all ties in together.
Can’t wait for you to listen. I know you’ll love it, and Pip.
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/83
DM JENN OVER ON INSTAGRAM https://www.instagram.com/smallbusinessmadesimple/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
The sales funnels have changed – consumers have changed, marketers have changed. So are you still convincing people to buy what you sell or are you using 2020 language and a 2020 lens to help your prospects to discover you’re just the person they need! Take a listen and see if your sales strategies are 2020 sales strategies.
Can’t wait for you to listen. I know you’ll love it, it just might change where you’re heading and how fast you can get there!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/82
DM JENN OVER ON INSTAGRAM https://www.instagram.com/smallbusinessmadesimple/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
What’s the best way to transform you and your business? What’s the best way to get accelerated growth, to surround yourself with like minded business owners who will challenge you, push you, call on your BS? Masterminds – yep masterminds. They’re your gift, should you choose to take it, as a business owner. On this episode I share my experience in hope it will inspire you.
Can’t wait for you to listen. I know you’ll love it, it just might change where you’re heading and how fast you can get there!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/81
DM JENN OVER ON INSTAGRAM https://www.instagram.com/smallbusinessmadesimple/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
Want to hear about the BEST marketing strategy in 2020, that perhaps you’re not using or giving enough value to? Well you’d better tune in whilst I talk about all things Direct Messaging – yep DMs are what you need to be doing to stand out in a crowded and noisy marketplace in 2020.
Can’t wait for you to listen. I know you’ll love it, it just might change where you’re putting your marketing energy!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/80
DM JENN OVER ON INSTAGRAM https://www.instagram.com/smallbusinessmadesimple/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
Ever thought of creating an online course for your audience? An online course that can (a) solve your audience’s biggest challenge or roadblock or (b) do that, plus stop you having to say the same thing over and over again to each new person that comes into your world. Interested? Peaked Your Interest? Check out my interview with online course creator Sam Winch.
Can’t wait for you to listen. I know you’ll love it, there’s a little bit of accountability and encouragement for us all!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/76
DM JENN OVER ON INSTAGRAM https://www.instagram.com/smallbusinessmadesimple/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
It’s week 26 of 2020 – GULP – yep we are halfway through this crazy year! This is officially your mid-year goal check in. Regardless of whether you are resetting goals, pivoting goals, striving for the same goals, do a mid-year check in with me and let’s make sure 2020 ends with champagne or a cold beer!
Can’t wait for you to listen. I know you’ll love it, there’s a little bit of accountability and encouragement for us all!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/76
DM JENN OVER ON INSTAGRAM https://www.instagram.com/smallbusinessmadesimple/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
I have a real LOVE for retailing and retailers. I was a retailer, many of my besties are retailers and I just love chatting about it – so I was stoked that Melissa Robbins from The Lot Co agreed to come on my podcast and have a chat about RETAIL!
Retailing in 2020 and Beyond with Mel Robbins. Business is business and every business is a marketing business at its core, but it was interesting to chat with another retailer about what’s working, what’s not and what’s next in 2020 and beyond.
Can’t wait for you to listen. I know you’ll love it, Mel’s fabulous!
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/76
DM JENN OVER ON INSTAGRAM https://www.instagram.com/smallbusinessmadesimple/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge
WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads
SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/76
DM JENN OVER ON INSTAGRAM https://www.instagram.com/smallbusinessmadesimple/
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
Hey there, my fabulous listener, welcome to episode 75 of the Small Business Made Simple Podcast.
Thank you for lending me your ears today – I know you have lots of choices, so I sincerely appreciate me being one of them!
If you’re a first time listener, super super welcome, I am so pleased to have you here. I am your host Jenn Donovan, and, it’s my job, via this podcast, social media and everywhere else actually, to make your business life simpler.
Business can be lonely and hard and complicated and it’s hardly ever easy, but it should be simple or at least simpler, so that’s my commitment you to on the Small Business Made Simple podcast!
One way I help to make your life simpler is by having a group of like-minded business owners all in one stop. To ask questions, get answers and enjoy the journey of business! If you haven’t joined the Like Minded Business Owners Facebook Group, then hope over there after this episode and join! Simply search Like Minded Business Owners in Facebook or come to the show notes for the like. Show notes are at www.socialmediaandmarketing.com.au/75
www.facebook.com/groups/LikeMindedBusinessOwners
Today I have on the podcast a guest with the best LAUGH ever! Her laugh is infectious but that’s not why she’s here – she’s here to talk science with us – business science!
My guest is Lauren Kress, The Business Scientists and her business is the Change Makers Collective.
The Change makers collective is a science-led growth consultancy business, with Lauren at the helm.
At the time of this recording Lauren and I had spent a lot of time (virtual time) together. We’d been on a TV program together; I’d been live on her LinkedIn and now she’s on my podcast – so we’d had loads of great conversations over the past week.
Her approach to marketing is awesome and a little unique – at least the way she sees it. It’s interesting how marketing has these core principles that every marketer talks about, but they put their own spin on things – Lauren’s spin – science.
Her perspective creates curiosity – one of the best personal traits of any successful business owner.
I could’ve talked to her ALL day and I mean all day!
So, let’s dive in … I can’t wait for you to hear all Lauren’s wisdom. Oh, and just so you know, about the 30 minute mark we had a tech glitch (blame Covid) so there’s a break in the conversation and a restart – you’ll just need to forgive us ❤
INTERVIEW WITH LAUREN KRESS
How was that?
Did you enjoy that?
I told you her insights were awesome, and I love how she’s integrated her science education to her marketing business.
I hope she’s helped her view your world a little differently.
So, that’s all for episode 75, I’ll be back next Thursday with another great episode to help you simplify your business in 2020.
If you’re enjoying this podcast, which if you have listened to here – you hopefully are, don’t forget to subscribe, share this episode with another superstar business owner who’s doing the daily grind and would appreciate someone making their business simpler, and leave a rating or review to show how much you are loving this free weekly content.
Massive love coming your way if you do!
See you next week on the podcast for episode 76. But in the meantime, let’s hang out on social and get social on social – you’ll find me on Instagram, Facebook and my fav LinkedIn.
But whatever you do,
……..remember small business peeps, as my opening song says, there’s no point in dreaming small!
Hey there, my gorgeous listener, welcome to episode 74 of the Small Business Made Simple Podcast.
Thank you for lending me your ears today – I know you have lots of choices, so I sincerely appreciate me being one of them!
I hope you’re having an awesome week so far, it’s definitely a hot diggity week here at Social Media and Marketing Australia headquarters!
If you’re a first time listener, super super welcome, I am so pleased to have you here. I am your host Jenn Donovan, and, it’s my job, via this podcast, social media and everywhere else actually, to make your business life simpler.
Business can be lonely and hard and complicated and it’s hardly ever easy, but it should be simple or at least simpler, so that’s my commitment you to on the Small Business Made Simple podcast!
One way I help to make your life simpler is by having a group of like-minded business owners all in one stop. To ask questions, get answers and enjoy the journey of business! If you haven’t joined the Like Minded Business Owners Facebook Group, then hope over there after this episode and join! Simply search Like Minded Business Owners in Facebook or come to the show notes for the like. Show notes are at www.socialmediaandmarketing.com.au/74
www.facebook.com/groups/LikeMindedBusinessOwners
Unless you live a Facebook free life, you probably would’ve come across something in the past week talking about the “BIG” announcement from Mark Zuckerberg, here in after called Zuk, about Facebook Shops that are coming and are going to revolutionise our spending lives …
So, I thought I would dedicate this podcast to helping you understand a little more about what the announcement means for you and perhaps your business – that may or may not already have a website that you sell through.
So first up, I have to say that this has been coming … this announcement was percussed by previous press releases where Facebook has clearly stated it intended, over the next decade, to provide us with the tools we needed and the commerce we wanted.
Zuk spruiked this little announcement with FREE mentioned several times. This will be a FREE platform, you can have a shop for FREE, and more free and more free.
But, if you dig just a little deeper, you will have seen that it’s not FREE as such.
Yes, free to have one, yes free to list your 10 or 100 products, but when you sell a product, it becomes not free.
Prices were written a commission of 5% on purchases over $8, and for those under $8, a flat fee of 40 cents.
It’s pay per performance.
BUT, it’s unclear whether that’s just if they “check out” on the Facebook platform – which incidentally will only be rolled out in the US to start with.
So, to use Facebook Shops in Aus. land, you would still need another check out option – such as your Shopify or WooCommerce.
I’m not sure how they could charge a fee, when you don’t use their check out … but we’ll see!
HOW IS THIS DIFFERENT TO FACEBOOK SHOPS THAT IS AVAILABLE NOW?
The biggest difference will come to us in Aus. Land soon, but for those in the US, the biggest difference will be the ability to shop on the platform without leaving the platform.
You will be able to browse, shop and check out all on the Facebook or Instagram platform.
The more time people spend on the platforms the more money they can make from ads – it’s the perfect storm!
Other differences with Facebook Shop now vs this announcement will be the analytics, insights and reporting data that will go with it.
You’ll be able to see the behaviour of your shoppers on this platform and market accordingly, just like I hope you do with your google analytics, if you have an online store now.
By enlarge the biggest difference will be the weight they put behind them.
At the moment you are pretty much directing traffic to your Facebook Shop (and you might be listening to this and thinking, there’s already a shop on Facebook I can use)! – and yep, there is – but it’s not that common to be honest – because there’s not much in it for you.
But the announcement talked about having shops shown in the Instagram explore page, the algorithm will be suggesting your products to people who it thinks will be most likely to buy (because remember the more sales you make on their platform, the more money they make in transactions fees, and the more ads they can sell to other businesses).
Apparently they’ll be a shop tab that will be used to “search” for what you are looking for and all this will be sewn up in a little bow inside your commerce manager – the back end of your Facebook.
Let’s have a look at some pros and cons of this announcement – besides it not really being free as heavily marketed …
IT’S FOR SHIPPING PRODUCTS ONLY
As far as I can find out and see, it appears that this announcement is not really different to what’s offered now as far as shoppable tags and Facebook Shop goes, in so far as it needs to be a tangible product.
Which means, I cannot sell my Facebook Ads for Beginners course, or my Amplify Your Retail Sales eBook – because they are not “shippable” products – they are downloadable.
This may change. I hope this changes.
IF YOU DON’T RUN ADS OR HAVE A SMALL AD SPEND
For businesses who have a Facebook Business page that don’t run ads or have a small ad spend, will your shop work?
Given the history of the Facebook model, it would make sense that if you don’t spend a lot, traffic will be less.
Just like now really.
Organic traction is pretty much dead. And if you’re getting engagement on your page without paying $, then you my friend are doing awesome at building your community – don’t stop that.
But if you don’t spend money on ads to drive traffic to your Facebook store, then it would totally make sense that it will be up to you to drive that traffic there, just like you are driving traffic to your page now.
Tip: If you are thinking of doing a Facebook store (and I’ll give you might thoughts a little later on that), then it’s super super important that you really challenge your thinking on how you are marketing now and get that engagement going now!
Really bunker down your marketing and build that engagement, super fan audience.
FACEBOOK WILL REALLY PUT SOME WEIGHT BEHIND THIS ANNOUCEMENT
One thing you can be guaranteed of, is that Facebook will move heaven and high water to ensure Facebook Shops is a success.
So, if it’s for you and you are an earlier adopter, then the algorithm will be in your favour for sure.
We’ve seen it time and time again with Facebook and Instagram.
They do what they say and they back themselves all the way. Which, as a business, we should all do!
So, they will through everything at this, when it’s time, to ensure we can’t resist doing it.
HOW WILL I KNOW WHEN I CAN GET THE FEATURE/S?
As far as I can see, Facebook will tell you when you can apply – it’s not a given, I’d don’t think. You apply to be approved.
You might start to see changes in your ads manager account/ commerce manager account – again it appears you’ll get a notification when it’s available for you!
THE JENN CONS
So, you may or may not be hearing the lemons in my voice.
If this is your first time listening to my podcast - I don’t normally speak with such distaste about marketing or ideas …. But this announcement, for me and I’m going to share with you, comes with A HUGE Caveat emptor “buyer beware”.
I am 100%, hands down, against putting all your eggs in one basket. I have heard too many stories of people losing their audience or losing their business overnight because they built their business on a platform they had no control over, for example Facebook and Instagram.
So, before I go on, I’d like to ask you one question:
If social media, all or any platforms, shut down tomorrow, can you still communicate with your audience – do you still have a community?
If no, then we have to talk. If not really, then it’s time to challenge your marketing strategies.
I am ALL for being where the buyers are – being where the people who want to do business with you are – and that’s often on social media – but we need to make sure we have a strategy to get them offline – but that’s a different conversation for a different day.
So, if you are considering this – I want you to do so with other strategies in mind.
If you are marketing on social media, selling on social media, then what’s the back up plan for your business – what’s plan B?
How else can you convert your prospects into buyers, how else can you deepen the relationships with your customers, past and future?
Putting yourself on closed platforms such as Shopify, Squarespace etc, and possibly Facebook Shops, means you are at the mercy and the monthly membership or transaction fees of those platforms. You build your audience on them, it’s hard to move when it becomes no longer cost effective.
I’m not against this – although I am very much pro open source platforms and pro having a marketing strategy that is more than social media – which I know most totally agree with!
AND IF YOU ARE SUPER KEEN TO HOP ON BOARD
If you are super keen and think this will help grow your business to a point where only it can, here’s some things I think you should start doing now (before you’re eligible for it or before it’s rolled out)
- Get your terms and conditions, shipping and refunds policy done now – get it professionally drafted with online selling in mind and online selling on a platform you don’t have control over,
- Start with a highly engaged strategy from here on in – start building your numbers and putting a fence around your community. Become the go to person for what it is your sell, long before you start selling on Facebook
- Start your Facebook shop now and start filling up your shop with your goods and directing traffic there, doing dynamic ads via your shop and start doing shoppable tags. Let both the algorithm know you’re keen and your clients know this is where you come to shop with me and shop for those amazing products.
So, should you be excited about Facebook Shops and how it can help you and your brand – maybe.
Should you be wait until it’s available before taking your goods online – 100% no! Waiters, wait, doers do!
So, that’s all for episode 73, I’ll be back next Thursday with another great episode to help you simplify your business in 2020.
If you’re enjoying this podcast, which if you have listened to here – you hopefully are, don’t forget to subscribe, share this episode with another superstar business owner who’s doing the daily grind and would appreciate someone making their business simpler, and leave a rating or review to show how much you are loving this free weekly content.
Massive love coming your way if you do!
See you next week on the podcast for episode 74. But in the meantime, let’s hang out on social and get social on social – you’ll find me on Instagram, Facebook and my fav LinkedIn.
But whatever you do,
……..remember small business peeps, as my opening song says, there’s no point in dreaming small!
Hey there, my gorgeous listener, welcome to episode 73 of the Small Business Made Simple Podcast.
Thank you for lending me your ears today – I know you have lots of choices, so I sincerely appreciate me being one of them!
If you’re a first time listener, super super welcome, I am so pleased to have you here. I am your host Jenn Donovan, and, it’s my job, via this podcast, social media and everywhere else actually, to make your business life simpler.
Business can be lonely and hard and complicated and it’s hardly ever easy, but it should be simple or at least simpler, so that’s my commitment you to on the Small Business Made Simple podcast!
One way I help to make your life simpler is by having a group of like-minded business owners all in one stop. To ask questions, get answers and enjoy the journey of business! If you haven’t joined the Like Minded Business Owners Facebook Group, then hope over there after this episode and join! Simply search Like Minded Business Owners in Facebook or come to the show notes for the like. Show notes are at www.socialmediaandmarketing.com.au/73
www.facebook.com/groups/LikeMindedBusinessOwners
One thing that I love to do inside my business, and in life, if I’m being honest is analyse things! People, things, ideas, thoughts – just love listening, observing and analysing – not in a bad way – but in a “always learning” way.
I’m the first to admit, I’m a lifelong learner. Also reading (*ahem listening) to a good book, mostly business related, sometimes not, a podcast or reading articles, blogs etc.
So now I’ve set the scene, I wanted to share with you 3 things I learnt from a single LinkedIn post I did other day.
I’m sharing this with you because there’s lessons in what I learnt – lessons for me and perhaps for you.
Some are “eye-rolling” “yes, I’ve heard that before Jenn” lessons – but I’m going to tell you anyway – because as the saying goes, when the student is ready, the teacher appears.
I know that’s true from experience, from hearing the same thing over and over and over again, but finally hearing it for the first time with “that” mindset – and it being a game changer.
So, off track I go ….
3 things I learnt from a single LinkedIn post.
Firstly, let me tell you why, this particular post is what I want to tell you about.
It was by far my most popular recent post – not the best ever, but the best in Covid-19 with over 3000 views, 50 comments and many likes and reactions.
I did it on a whim – not really thinking too much about what I was putting up there – just thought it was a good question to ask and I thought perhaps I might get one or two potential guests from the responses for my podcast!
So, the post read “If someone were to interview you, what topic would it be about?”
So, what did I learn from that post:
- People’s favourite subjects is themselves
That’s not meant to be a derogatory thing, it’s just a reality. Ask people what they do, and they will tell you. Ask people what they are best at, and they will tell you.
Lesson: If you’re short on engagement or content, think about how you can ask a question to engage people by asking someone about them – again, everyone’s favourite subject is themselves.
- Some don’t know the answer.
Some people who commented did not know what they could be interviewed about.
This is a professional platform, LinkedIn, and therefore about business doing business with business.
Some people didn’t know what their elevator pitch was.
An elevator pitch is being able to tell someone what you do, why you do it and who you do it for, in the time taken to ride an elevator. Very scientific timeline!
It’s totally fine that people don’t know their elevator pitch – I so get that – and I’m not looking at it from that perspective – I looking at it from a content perspective – perhaps I need to put out some content to help people articulate what their interview topic/elevator pitch is.
See marketing hat on – there’s content right there for me in the future – listening to what the market is telling me.
But if you couldn’t answer that question – or you have 100 different answers to that question – what would your topic be – then perhaps your USP or unique selling proposition is something you need to do some work on.
Episode 4 – yep that long ago – we all about knowing and owning your expertise – it’s worth a listen and there’s a great little unique selling proposition exercise in that podcast too! Link is in the show notes or go to: www.socialmediaandmarketing.com.au/4
- LinkedIn is still my favourite (and best) platform
If you’re following along my journey, you’ll know that I am putting in a big effort into Pinterest this year – it’s the platform I am conquering in 2020 – well not me exactly, I am paying the super wonderful Kate Wilkinson to do it for me.
I have also been trying hard to turn up more often in Instagram stories and feed. It’s a battle – it’s just not my favourite platform – but I am powering through! Instagram is definitely building and giving me leads.
But I put this same post up on Instagram stories and didn’t get the same result.
Yes, there’s lots of factors that would contribute to that, but the fact that my posts do better on LinkedIn, consistently, and the result of this post reinforcing that, clearly, my people are hanging out on LinkedIn.
So although I won’t stop putting my energy into any other platform, that would be silly, they are serving different purposes and goals within my business, but this post just reinforced what’s best for my business, when it comes to the goal of building network connections, building expertise and having social serve it’s purpose inside my business.
Oh and a little side note, of the 50 odd who commented, about 60% were already connections – so that gave me the opportunity to start a conversation with people who didn’t know me or weren’t connected to me prior to this post – that’s a win for me – new connections – new conversations.
So, my questions to you after my 3 little discoveries:
- Do you know your elevator pitch? Do you know what you would love to be interviewed about? Of all the people who do what you do, why should someone choose you – choose to spend their money with you – that’s the big question at the end of the day.
- What social media platform is best for your business?
- Do your social media platforms help you reach the goals you set for them? Do you have goals around your social presence? If not, why not?
Short sharp ep today! But hopefully still some gold in there for you – there was certainly some for me when I took time to analyse that post – something I thought was worth sharing with you.
So, that’s all for episode 73, I’ll be back next Thursday with another great episode to help you simplify your business in 2020.
If you’re enjoying this podcast, which if you have listened to here – you hopefully are, don’t forget to subscribe, share this episode with another superstar business owner who’s doing the daily grind and would appreciate someone making their business simpler, and leave a rating or review to show how much you are loving this free weekly content.
Massive love coming your way if you do!
See you next week on the podcast for episode 74. But in the meantime, let’s hang out on social and get social on social – you’ll find me on Instagram, Facebook and my fav LinkedIn.
But whatever you do,
……..remember small business peeps, as my opening song says, there’s no point in dreaming small!
Hey there, my gorgeous listener, welcome to episode 72 of the Small Business Made Simple Podcast.
Thank you for lending me your ears today – I know you have lots of choices, so I sincerely appreciate me being one of them!
If you’re a first time listener, super super welcome, I am so pleased to have you here. I am your host Jenn Donovan, and, it’s my job, via this podcast, social media and everywhere else actually, to make your business life simpler.
Business can be lonely and hard and complicated and it’s hardly ever easy, but it should be simple or at least simpler, so that’s my commitment you to on the Small Business Made Simple podcast!
One way I help to make your life simpler is by having a group of like-minded business owners all in one stop. To ask questions, get answers and enjoy the journey of business! If you haven’t joined the Like Minded Business Owners Facebook Group, then hope over there after this episode and join! Simply search Like Minded Business Owners in Facebook or come to the show notes for the like. Show notes are at www.socialmediaandmarketing.com.au/72
www.facebook.com/groups/LikeMindedBusinessOwners
Today I’m having a discussion with the lovely Jessica Osborn from Jessica Osborn about naming your business.
I’m having a few discussions and seeing lots of comments online about people who have taken the Covid-19 change in work habits by the horns and are thinking they will start their own business.
Either as a full time gig or just a side hustle – either way, there is definitely an air of change coming to the small business landscape brought on by the situation we find ourselves in in early 2020.
Naming a business is probably one of the hardest tasks around creating a business – or at least we give it so much weight that we think we need to agonise over it for long periods of time.
Truth is, as a small business owner, you, yep you the owner showing up consistently will do more for your branding, ever, than any logo or colour palette or name will ever.
So, keep that in mind when and if you decide to start your own business – or if you’re in business now.
But today, to give you some insights, I have asked fellow marketer and LinkedIn friend to come and have a chat with me.
Because Jessica’s business is her name and my business isn’t – mine is Social Media and Marketing Australia.
I wanted to share some ideas, thoughts, wisdom around both business name ideas, so that you can hear the pros and cons and it might help you make a decision about your business. Even perhaps if you are thinking of a rebrand – if you’re already in business.
Jessica is a business coach and marketing consultant from sunny Queensland (where I would like to be right now – just saying) and has lots of experience in the corporate sector as well as in small business. She seemed like the perfect person to have this conversation with.
And it is a conversation – it’s like two marketers chatting away about marketing and sharing what we know.
Even if you’re not thinking about renaming or rebranding, I promise you any episode with two passionate marketers is going to be a good one – so take a listen!
INTERVIEW WITH JESSICA OSBORN
Links:
https://jessicaosborn.com/5day-biz-startup-course/ 5 Day Biz Start-Up Online course for professionals who want to try working for themselves.
https://jessicaosborn.com/ - general website
https://jessicaosborn.com/brand-strategy-worksheet-free-download/ - Brand strategy worksheet freebie if you want to include, didn't mention it though!
https://facebook.com/jessicaosborn.bxcoach
https://instagram.com/jessica.osborn/
https://linkedin.com/in/jessicaaosborn/
I really enjoyed our chat – I hope you did too.
I hope it’s helped you get some clarity over your business name or any branding blockages you may have!
So, that’s all for episode 72, I’ll be back next Thursday with another great episode to help you simplify your business in 2020.
If you’re enjoying this podcast, which if you have listened to here – you hopefully are, don’t forget to subscribe, share this episode with another superstar business owner who’s doing the daily grind and would appreciate someone making their business simpler, and leave a rating or review to show how much you are loving this free weekly content.
Massive love coming your way if you do!
See you next week on the podcast for episode 73. But in the meantime, let’s hang out on social and get social on social – you’ll find me on Instagram, Facebook and my fav LinkedIn.
But whatever you do,
……..remember small business peeps, as my opening song says, there’s no point in dreaming small!
Hey there, my gorgeous listener, welcome to episode 71 of the Small Business Made Simple Podcast.
Thank you for lending me your ears today – I know you have lots of choices, so I sincerely appreciate me being one of them!
If you’re a first time listener, super super welcome, I am so pleased to have you here. I am your host Jenn Donovan, and, it’s my job, via this podcast, social media and everywhere else actually, to make your business life simpler.
Business can be lonely and hard and complicated and it’s hardly ever easy, but it should be simple or at least simpler, so that’s my commitment you to on the Small Business Made Simple podcast!
One way I help to make your life simpler is by having a group of like-minded business owners all in one stop. To ask questions, get answers and enjoy the journey of business! If you haven’t joined the Like Minded Business Owners Facebook Group, then hope over there after this episode and join! Simply search Like Minded Business Owners in Facebook or come to the show notes for the like. Show notes are at www.socialmediaandmarketing.com.au/71
www.facebook.com/groups/LikeMindedBusinessOwners
If you’re in business, you could probably think of a few lessons you’ve learnt in the past couple of months – maybe during Covid-19 or perhaps just in 2020 as a collective year.
I know it’s a topic of conversation between my business besties, my clients and myself. A constant little conversation.
Whether it’s about learning about who’s loyal, including staff, friends, customers or maybe it’s around finances and from now on you’ll make sure your finances are able to take a hit and still stay afloat, you’ll do budget projections and cash flows – never to be caught with your financial pants down again – so to speak.
For me, the biggest lesson I have learnt is MY NETWORK IS MY NETWORTH.
All those relationships I have built over the past few years running a social media and marketing business, all those connections I’ve made online and offline, all those freebies I did for someone some time, all those quick chats to help you out of a jam I did – they all came home to roost in the last 8 weeks.
It doesn’t take a genius to work out that a person who runs a speaking business, that’s me, had a pretty clear diary very quickly about 6 weeks ago.
I had actually just won myself a 30K speaking gig – which was HUGE for me, I cannot tell you how huge that was, only to have it taken away from me less than a week later we social distancing came into play!
I’m ok about that, heck it was like money I never had any way! But it was a little heartbreaking ☹
About 30% of my private clients rang, when Covid-19 hit, to say they wouldn’t be continuing, which was totally understandable – I had cut back on a few things too – given the horrible exchange rate of US dollars.
I’m happy to say most are back now in some capacity and new ones have appeared.
And they have appeared because they were in my network – they had been following me, or listening to my podcast or engaging with me in my Like Minded Business Owners group or had a discovery call at some stage, and for them, when covid-19 hit, it was the wake up call they needed to get their business future proofed and that involved getting their marketing right (or start marketing as one of the cases was!)
I’m pleased to say that I am almost as busy with speaking gigs as I was prior to Covid-19, but I get to do it from my home office – which Year 12 and Year 11 home schooling, of course, has its own challenges – but it’s saving a lot of mileage on my car. This fortnight alone, I would have racked up over 1500 kilometres if my speaking gigs were face to face!
My business has been saved by my network – hands down, absolutely.
Now I know one my business besties, Kellie Briggs who has the Business Networking by Design podcast, and was actually a guest on episode 44 (www.socialmediaandmarketing.com.au/44) would be loving me talking about my network being my net worth, because networking is her absolute JAM – if you haven’t listened to her podcast -go listen to it!
As much as I wanted to chat to you about networking and networthing, I actually don’t want the podcast to be all about me and my 2020 experience thus far, I want you to think about your network and what it represents as your net worth inside your business.
So, let’s take a dive into this little theory of mine of how your network can become such an integral part of your net worth.
- You can’t just network in your bubble
I’m the first to put my hand up and say networking makes me feel uncomfortable. I am such a “pick someone out in a room and they will be my bestie for the night” kind of person – of course, watch who you pick!
Get out there – meet people who make you feel uncomfortable because you think they are “bigger” than you, further on the journey than you or from a completely different industry to you.
- Network online but do it differently!
Online networking makes this so easy – so so easy.
Start following, connecting with people.
But do it differently, do it personally.
For instance, reaching out for a new connection on LinkedIn – send them a message with the request – don’t just click the “connect” button. If you get a new connection – send them a message – whether they sent one or not – maybe even a voice message – that gets people’s attention and in a good way!
On Instagram – got a new follower – send them a message – hey thanks for the follow – happy Thursday, hope you’re doing well.
It’s just plain old, Jenn says it all the time, human to human marketing.
I promise you, these little things, add up to big things and even business!
- It’s a trust thing
I am sure you’ve heard, over and over, maybe even from me, about how your customers need to know, like and trust you before they’ll buy from you.
Giving them ways to get that trust, get to know you and like you, is done, of course, through networking among other things.
If you’re never showing up anywhere – then building relationships is freaking hard!
So, show up. If you already show up – show up more – unless you’re already a super star – then perhaps just keep being a super star!
- Referrals
Now this for me, is HUGE. And it’s a big part of it when I say my network is my net worth.
Some of the big contracts I have picked up in the last few months have been from referrals. My webinars have been full because of referrals and repeat customers.
My referees (if that’s a word) are sometimes people I’ve never met in real life – they are part of my online network – but they have got to know, like and trust me, because of how I show up – most times consistently, but hey, I’m no saint so consistency is my battle as well as yours I’m guessing – that’s whole other episode.
My mentor used to talk about referrals being at the end of the buying cycle, but that’s old school thinking now, probably true when he was a good marketer but now, referrals come from people who have never bought – but there’s a trust factor in other ways that they feel confident to refer their customers, their contractors, people in their world to you.
I hope my babbling about networking and networthing is making some sense to you.
Having connections means having opportunities. The better the connections, the deeper the relationship, the better the opportunity.
So many people talk about the fact that they are nervous to put themselves out there – to put themselves online, to tell the world exactly what they are doing, how they can help someone but can I give you a piece of advice that was given to me?
Lean in close
If you have the ability to make someone’s life better, simpler, easier, happier, healthier, to ability to solve a problem for someone, then you are being self-centred not doing it. Harsh hey!
But it’s true. Imagine if someone had the exact solution to solve your biggest problem in business or in life and they just didn’t want to put it out there because they were afraid, wouldn’t you be thinking “but I need it, it’s going to help me so much – please just put it out there” – well who’s to say that your ideal client isn’t saying that about you?
I’ll do a podcast one day on speaking, but it’s something I never ever in a billion years thought I would be doing as a career – I hated public speaking but hated that it had a mozz on me all the same – so I did it.
My first speaking gig was to an audience of 200 people, I was literally throwing up in the toilet beforehand with nerves, until a co speaker said to me, Jenn it’s not about you, it’s about your audience. They can’t wait to hear all your wisdom and take home some tips to implement into their business, they don’t care if you’re nervous, they just want the gold.
Being nervous was about me – not my customers. And I was showing up for them not me. It didn’t make me less nervous, but it did make me think different about being nervous and helped me show up better.
After about 4 minutes on stage, I was fine and no one came up to me and said, “boy you looked nervous, you ok?’ – not a single one.
That’s a little off topic, but still a highlight of the fact that we need to be showing up for our clients or customers.
What does that have to do with networking or net worthing – well, if you’re not showing up, then how will you build your network of people who know like and trust you and willing be willing to not only spend money with you but refer you business too!
Ok, I think I’ve chatted in your ear long enough. So, let’s call that episode 71.
What’s your action plan?
- Start networking and as you do, think of how you can put a personal spin on it to be more memorable – like voice or video messaging
- Make networking online and offline part of your future proofing strategy – maybe get all your networking expertise from Kellie’s podcast – Business Networking by Design
- Join the Like Minded Business Owners group on Facebook – it’s a great place to network and I’ll see you in there!
To you my fabulous listener, I’ll be back next Thursday with another great episode to help you simplify your business in 2020.
If you’re enjoying this podcast, which if you have listened to here – you hopefully are, don’t forget to subscribe, share this episode with another superstar business owner who’s doing the daily grind and would appreciate someone making their business simpler, and leave a rating or review to show how much you are loving this free weekly content.
Massive love coming your way if you do!
See you next week on the podcast for episode 72. But in the meantime, let’s hang out on social and get social on social – you’ll find me on Instagram, Facebook and my fav LinkedIn.
But whatever you do,
……..remember small business peeps, as my opening song says, there’s no point in dreaming small!
Hey there, my gorgeous listener, welcome to episode 70 of the Small Business Made Simple Podcast.
Thank you for lending me your ears today – I know you have lots of choices, so I sincerely appreciate me being one of them!
If you’re a first time listener, super super welcome, I am so pleased to have you here. I am your host Jenn Donovan, and, it’s my job, via this podcast, social media and everywhere else actually, to make your business life simpler.
Business can be lonely and hard and complicated and it’s hardly ever easy, but it should be simple or at least simpler, so that’s my commitment you to on the Small Business Made Simple podcast!
One way I help to make your life simpler is by having a group of like-minded business owners all in one stop. To ask questions, get answers and enjoy the journey of business! If you haven’t joined the Like Minded Business Owners Facebook Group, then hope over there after this episode and join! Simply search Like Minded Business Owners in Facebook or come to the show notes for the like. Show notes are at www.socialmediaandmarketing.com.au/70
www.facebook.com/groups/LikeMindedBusinessOwners
This episode is all about PR – getting yourself into the media and how that’s just the beginning of your marketing!
But this week’s a little different.
You see I’m not the interviewer – I’m the interviewee!
My gorgeous friend Jules Brooke who has a program and business called Handle Your Own PR interviewed me about social media and PR on Ticker TV.
If you’ve not heard of either – then head the show notes for the links to both.
https://www.tickertv.com.au/
www.handleyourownpr.com.au
Jules has always taught me that getting into the media is easier than you think (and it is, I write for a couple of national magazines consistently) and I’ve always said to Jules, that getting published is just the beginning of your repurposing journey!
So, to let you my podcast listener hear all the gold in this Ticker TV interview, I’ve taken the audio from the video and turned it into a podcast (repurposing my free PR – see what I did there!)
I have to say that I am loving being the interviewee because I’m so often on the other side of the fence – so you’ll probably hear more about my story than you might already now – it’s hard to talk about yourself on your own podcast!
So, enjoy.
But more so than that, I encourage you to get yourself some free PR. Get in that women’s day, national newspaper or the Entrepreneur Magazine – wherever it is that you want to share your expertise.
And, of course, when you do, here’s some tips to make sure that free PR keeps living on!
Again, enjoy
INTERVIEW FROM TICKER TV – JENN AND JULES
I really hope you enjoyed that. I certainly did enjoy having a chat with Jules.
For those of you who might be interested, Jules does have a business called Handle Your Own PR, and being the super awesome business women she is, she has adapted her business for Covid-19 and is offering some “at home” PR classes where she’ll not only guide you through the process of getting in the media, but give you the contacts that you need and a journalist to help you write the articles.
That is SO cool!
If you’re keen, go to https://www.handleyourownpr.com.au/onlinepraccelerator
And once you’re in – make sure you get in touch with me and we can work out a repurpose marketing plan, so the opportunity is milked for all it’s got!
That’s all for episode 70.
I’ll be back next Thursday with another great episode to help you simplify your business in 2020.
If you’re enjoying this podcast, which if you have listened to here – you hopefully are, don’t forget to subscribe, share this episode with another superstar business owner who’s doing the daily grind and would appreciate someone making their business simpler, and leave a rating or review to show how much you are loving this free weekly content.
Massive love coming your way if you do!
See you next week on the podcast for episode 71. But in the meantime, let’s hang out on social and get social on social – you’ll find me on Instagram, Facebook and my fav LinkedIn.
But whatever you do,
……..remember small business peeps, as my opening song says, there’s no point in dreaming small!
Hey there, my gorgeous listener, welcome to episode 69 of the Small Business Made Simple Podcast.
Thank you for lending me your ears today – I know you have lots of choices, so I sincerely appreciate me being one of them!
If you’re a first time listener, super super welcome, I am so pleased to have you here. I am your host Jenn Donovan, and, it’s my job, via this podcast, social media and everywhere else actually, to make your business life simpler.
Business can be lonely and hard and complicated and it’s hardly ever easy, but it should be simple or at least simpler, so that’s my commitment you to on the Small Business Made Simple podcast!
One way I help to make your life simpler is by having a group of like-minded business owners all in one stop. To ask questions, get answers and enjoy the journey of business! If you haven’t joined the Like Minded Business Owners Facebook Group, then hope over there after this episode and join! Simply search Like Minded Business Owners in Facebook or come to the show notes for the like. Show notes are at www.socialmediaandmarketing.com.au/69
www.facebook.com/groups/LikeMindedBusinessOwners
As much as this episode isn’t about Covid-19 – there’s no denying that some of us are thinking differently about our work, about our roles in this world and about the impact we could or would like to have.
Perhaps you’ve been an employee all your life, maybe in leadership or management roles or whatever role you’ve been happy in, but this time we are in at the moment has you thinking different.
Perhaps you already have a small business that you own and now thoughts of growing or pivoting are starting to happen inside your never ending entrepreneurial brain.
Whatever your situation, there’s a chance you’ve been online and looking for free or paid help to get you where you want to be.
If there’s one thing I 100% know in business, is that you need to surround yourself with people who have been travelled the path before you – whether they are 100 steps in front of you or just a couple – it’s what you need to be successful in business.
But there’s lots and lots of coaches and mentors out there. I’m one of them.
And I can tell you that we are not all created equal. And not every one of them is suitable to you now – they might be in the future, but not where you are now.
Some of them WILL NEVER be suitable – they either just aren’t your “people”, or they just aren’t good at what they do.
Some coaches have certificates, because they took a course and read a book, and some are coaches because they know what you need to know because they’ve done what you need to do.
Is one right or wrong for you?
I can’t answer that – but I will say that I’d rather be coached by someone who’s done what I’ve trying to do, and not just read the theory – but that’s just me and my circumstances.
Which is why I am doing this episode?
If you’re thinking of starting a business or pivoting or growing your business, then I really really really want you to think about these suggestions on how to choose who’s right for you.
- What are your challenges in your business? Why do you want a mentor or coach to start with?
You could have many mentors during your business journey. Just like your customers or clients to you, you need to know what problem you want sorted – what the challenges in your business are.
If your challenges are with marketing – no use going to a mentor or following a mentor on social media who specialises finance – they might be amazeballs at finance – but finance isn’t your challenge – marketing is.
And it’s true, you will outgrow your mentors. Paid or unpaid.
I have certainly outgrown many mentors in my business journey.
“When the student is ready, the teacher appears” – an old proverb, but so very true.
Some mentors I have had are still servicing clients where I was – which is 100% totally fine. But I’m not there anymore – I’m here, so I need to move on.
So, work out your challenges now, seek out the person who can help you and don’t be afraid to knowledge when and if that relationship has reached it’s potential.
You’ll grow as your business grows, and your needs will grow with it.
- Who has the same core values as you?
I think it was Simon Sinek who said “people do business with people who have the same values as them” – I had that very sign on my wall for many many years.
It’s a more formal way of saying, we do business with people we like – the majority of the time anyway!
So, there’s two steps with this, what are your core business values? If you don’t know them, then that’s definitely something to work on.
And what’s their core values?
If you don’t know what your mentor or coaches core values are, if they aren’t out in the world for everyone to see, I’d say move on. Harsh, absolutely, but for me, it’s a nonnegotiable.
Morals and values are something I hold pretty high on my “be in my world list”. Perhaps they are high for you too?
You don’t have to be best friends with your coach or mentor, in fact, I’d say, don’t blur the lines, but you do have to like the person and respect their expertise in a way you know will help you move your business forward.
- Who seems authentic and is an open book?
Authenticity is something that’s bantered around a lot. Be authentic we are told, be you, be an open book.
A coach or mentor should be an open book – at least as far as business goes.
Their personal life is their personal life – and not sharing that or just sharing bits, doesn’t make them un-authentic.
But an open book, again, they should be. If your coach or mentor, paid or unpaid, isn’t willing to show the ups and downs of their journey in business, share their misfortunes and mistakes for the benefit of you not making the same ones but presents a perfect curated business and life – then again, RUN!
And if ups and downs seem too curated, keep running!
Being authentic as a coach or mentor is about ensuring that your clients or listeners or followers don’t make the same mistakes they did.
That they can fast track your business journey, by showing you the way.
Think of a windy road that you could travel yourself or a straight point a to point b highway you take with a mentor – it’s easier, it’s safer and it’s quicker (and let’s be honest, has to be more profitable too!)
- Who has a different but complimentary perspective to you?
Don’t just choose a mentor or a coach because they are in retail just like you or that they are in a service based business, just like you.
Different can be good.
My mentor I had when I was a retailer, didn’t have hardly any retail clients. There was just a small handful. But I knew that he knew, what I needed to know to be successful.
The fact that he hated shopping wasn’t a barrier.
He was a marketing coach; I wasn’t going to him to learn about importing or product development – just marketing.
It was a fabulous fit until I outgrew him and the services that he offered.
But that’s what good coaches do – set their students free, when they’ve learnt all they can learn.
So, different can be good, and I’d refer you to back to number 1 – what’s the challenge you have and why do you want a coach or mentor in the first place.
- What are your goals and aspirations – the BIG PICTURE stuff?
Know this before following someone or before investing in someone or something.
I have started all my businesses with the end in mind. I know what my end goal is. It doesn’t really change that much – just the path to it might take a detour or two!
I even started with the end in mind, before I knew what that meant. I remember my mentor talking about this and thinking “heck, I’ve done that, yay me, didn’t know it was a thing”.
But it is a “thing” and a huge thing.
If you don’t know which road to take, any road will do.
That’s one of my favourite sayings, so if you don’t know the destination, then choosing the road to get there will be incredibly hard.
Have a vision board. Have your goals, 3 month, 6 month, 12 month and even 5 year goals front and centre of your daily workstation.
Your mentor or coach will be able to help you reach those goals so much quicker if you know that they are to share with him or her, especially if you’re paying a mentor or coach!
Remember they don’t have to be perfect and they don’t have to be FREE.
Unless you’re perfect, and I hate to burst your bubble, but you’re not, then don’t expect your coach or mentor to be. You are being unrealistic with that expectation straight up.
There’s nothing wrong with a mentor or a coach to say, “This is my experience, but for you, I’m not sure, let me do some research on that”.
I did a social media workshop inside a private Facebook group just the other day and one of the questions was on Pinterest.
I pay someone to do my Pinterest – so it’s not my area of expertise – I know how it works and why you’d have Pinterest as your strategy, but I said honestly, let me ask Kate – she’s my Pinterest guru – I’ll get back to you.
As a coach and mentor, I also surround myself with amazing people with amazing skills and I call on them when I need – like all good community people do!
And mentors don’t have to be FREE – but they certainly can be – unless of course, you want tailored, personal situations.
But there’s plenty of amazing people out there to look up to – to follow – to implement their strategies and advice, to undertake their challenges, listen to their podcasts etc.
Everyone has mentors they’ll never meet – in fact, they say you should never meet your mentor – it’s wrecks the magic!
But I will say, hand on heart, you need to get yourself a business mentor. Paid or unpaid. Famous or fabulous – doesn’t matter – but you 100% need to have one – that I know for sure.
So, if you don’t have one – go through these questions again and start thinking who you need in your life to help succeed quicker and frankly, simply your business.
Ok, that’s all for episode 69.
I’ll be back next Thursday with another great episode to help you simplify your business in 2020.
If you’re enjoying this podcast, which if you have listened to here – you hopefully are, don’t forget to subscribe, share this episode with another superstar business owner who’s doing the daily grind and would appreciate someone making their business simpler, and leave a rating or review to show how much you are loving this free weekly content.
Massive love coming your way if you do!
See you next week on the podcast for episode 69. But in the meantime, let’s hang out on social and get social on social – you’ll find me on Instagram, Facebook and my fav LinkedIn.
But whatever you do,
……..remember small business peeps, as my opening song says, there’s no point in dreaming small!
Hey there, my gorgeous listener, welcome to episode 68 of the Small Business Made Simple Podcast.
Thank you for lending me your ears today – I know you have lots of choices, so I sincerely appreciate me being one of them!
If you’re a first time listener, super super welcome, I am so pleased to have you here. I am your host Jenn Donovan, and, it’s my job, via this podcast, social media and everywhere else actually, to make your business life simpler.
Business can be lonely and hard and complicated and it’s hardly ever easy, but it should be simple or at least simpler, so that’s my commitment you to on the Small Business Made Simple podcast!
One way I help to make your life simpler is by having a group of like-minded business owners all in one stop. To ask questions, get answers and enjoy the journey of business! If you haven’t joined the Like Minded Business Owners Facebook Group, then hope over there after this episode and join! Simply search Like Minded Business Owners in Facebook or come to the show notes for the like. Show notes are at www.socialmediaandmarketing.com.au/68
www.facebook.com/groups/LikeMindedBusinessOwners
On this episode I have a special guest and amazing lady, in fact the queen of Customer Service in Australia – Cate Schreck from Lightbulb Training Solutions
Cate is the Director of Lightbulb Training Solutions (LTS) and is known for designing and delivering workplace training programs that educate and motivate staff to work together in harmony and provide consistently excellent customer service. Cate is passionate about sharing the skills that create harmonious workplaces and delighted customers.
Cate and I have spoke together at a few events and we had another planned before Covid hit – so hopefully we’ll meet face to face again really soon.
But I love her energy and her passion for customer service.
I am so passionate about customer service and it was a priority when I had my retail business. My team were the dream team when it came to customer service, but I know it’s not like that for everyone.
So, I asked Cate to come on and have a chat about Customer service for the benefit of all!
It’s insightful, it’s passionate and it’s a bit of a laugh too. You’ll know what I mean about halfway through – but on this episode I do something I’ve NEVER done before on a podcast – lucky she’s so forgiving!
So, listen in and get your customer service boots strapping!
INTERVIEW WITH CATE SCHRECK
https://lightbulbtraining.com.au/
https://www.linkedin.com/company/lightbulb-training-solutions
https://www.linkedin.com/in/cate-schreck-1a369134/
I really hope you got a lot from this episode – I promise you didn’t miss out on too much wisdom because I didn’t press record!
The outtake of this interview is almost hilarious – especially the video, when you can start to see my face turn green from sickness when I realised what I did.
Something for the bloopers reel!
But, that’s all for episode 68.
I’ll be back next Thursday with another great episode to help you simplify your business in 2020.
If you’re enjoying this podcast, which if you have listened to here – you hopefully are, don’t forget to subscribe, share this episode with another superstar business owner who’s doing the daily grind and would appreciate someone making their business simpler, and leave a rating or review to show how much you are loving this free weekly content.
Massive love coming your way if you do!
See you next week on the podcast for episode 69. But in the meantime, let’s hang out on social and get social on social – you’ll find me on Instagram, Facebook and my fav LinkedIn.
But whatever you do,
……..remember small business peeps, as my opening song says, there’s no point in dreaming small!
Hey there podcast family, welcome to episode 67 of the Small Business Made Simple Podcast.
Thank you for lending me your ears today – I know you have lots of choices, so I sincerely appreciate me being one of them!
If you’re a first time listener, super super welcome, I am so pleased to have you here. I am your host Jenn Donovan, and, it’s my job, via this podcast, social media and everywhere else actually, to make your business life simpler.
Business can be lonely and hard and complicated and it’s hardly ever easy, but it should be simple or at least simpler, so that’s my commitment you to on the Small Business Made Simple podcast!
One way I help to make your life simpler is by having a group of like-minded business owners all in one stop. To ask questions, get answers and enjoy the journey of business! If you haven’t joined the Like Minded Business Owners Facebook Group, then hope over there after this episode and join! Simply search Like Minded Business Owners in Facebook or come to the show notes for the like. Show notes are at www.socialmediaandmarketing.com.au/67
www.facebook.com/groups/LikeMindedBusinessOwners
This episode is being done on the fly a little.
It wasn’t planned but I’ve had this conversation a few times this week (a lot of few times!) and each person has gone “oh wow, hadn’t thought about that (insert whatever they hadn’t thought of)”
So, firstly, it’s a good lesson in life and business that just because you do something and the thought process comes a little easy – doesn’t mean that others think like you, and
Secondly, it’s good to listen to your clients and get them the content that would help them.
Now, after saying that, I feel like I’ve set the bar a little high, let me bring you down, my thoughts are ground breaking, just born out of frustration, and loads of distraction (you know, do what’s easy, leave the hard).
Because that’s a little of mind set in the past few days.
So, my tips for you today are not because I think you have lots of FREE time now we are almost in shut down – many of you are working harder than ever, my tips are to help with clarity and fresh starts or clean slates.
My episode today is about spring cleaning or autumn cleaning or covid-19 cleaning your business life – and if you’re anything like me, this sort of thing has driven you insane for a long time and it’s been on the “to do list” for longer than you would like to admit.
Ok, so here’s a nudge to do some spring cleaning in your business.
- Canva
If you have Canva (if you don’t know what Canva is go to www.canva.com and send me a million thank you later – it’s like a little pot of social gold on the internet).
But if you do have Canva then there’s a chance you have imported a gazillion photos into there to use – maybe just once or twice and now you scroll and scroll to find the photo you actually want to use.
It’s time for a photo cleanout! Get rid of all those photos you will never use again or only in a blue moon (perhaps make sure the blue moon ones are stored on your hard drive before deleting).
To delete, just go to uploads and hover over the photo that you want to delete, 3 dots will appear in the top right hand corner of the photo, click them and click delete.
Ta-da! Your life will feel less full already!
- Canva
Yes, I’m staying here for a second or two.
If you’ve been using for a LONG time like me, you are likely to have all sorts of creative resources created – Facebook posts, Instagram posts, Presentations and the list goes on and on.
Did you know that you can create files in Canva? Yep, you can organise all these creative assets into folders – so when you are looking for something, you can just go to that folder and find it – no more scrolling for ½ a day looking for something!
Also, a good time to be deleting all those posts you’ll never use again.
I had lots I had done for other people and from a previous business – all gone.
It’s so much easier to find things and I feel less stressed heading into Canva to look for something because I know where it is!
Now I just pressed pause here and headed into Canva because I had this thought, hang on, can you do folders on the free version, and at the time of this recording, I am pretty sure folders (or the ability to create your own) is only on the paid version – so sorry if you’re on the free version – but I would still recommend deleting all those creative assets you will never use again and tidy it up that way!
- Emails
Arh, the infamous inbox.
Today is the day you need to tackle it.
It’s time to firstly unsubscribe from all those emails that you really, seriously, never read. Perhaps once upon a time they were relevant to you, but now, you’ve moved on or they are no longer serving you content that you can relate to or learn from.
(*Ahem, hopefully not mine!)
So, here’s what I suggest you do
- Instead of having your emails in your inbox in date order, put them into “from” order.
-
Go through them person by person or business by business and ask yourself
-
Keep or
- Unsubscribe and delete
I’ve done all these tips in the past week and I can tell you that my inbox tidy up took about 2 hours – yep, 2 whole hours. So, depending on how full your inbox is, will determine how long it takes you!
I learnt some very valuable things via this exercise too.
So, my business is almost 3 years old. In deleting emails and unsubscribing to things, I definitely saw that loads of people have either pivoted their business since I first subscribed (some good, some not so – as far as keeping me on their list – and that’s totally ok) and some not so good – lots of businesses I deleted had very consistent emails until they didn’t – lots and lots and lots of businesses have gone out of business and some have stopped using email strategically (which I think is a mistake!).
Here’s a massive pro tip for when you are cleaning out your inbox.
It’s a fabulous excuse to reach out to people you haven’t had communication with for ages.
I came across about 50 people I hadn’t personally contacted (many are on my list but I’m talking personally contacted) for a while.
So, between cleaning out my inbox and the cray cray world we currently have, it was a great reason to reach out and says “HEY”.
This had nothing to do with sales or selling or anything like that, it was about touching base with someone who is in business and genuinely wanting to check in with them.
Many of them, I must be honest and admit, I wouldn’t have touched base with had I not come across our previous email conversations.
It felt good to reach out and offer an unexpected “HEY” and I can tell you, I’ve learnt so much from their responses – I know some freaking awesome business owners who are taking all this in their stride and pulling on their big girl/boy undies and heading head first into any storm – I was so very proud of them.
I also discovered some business owners who I thought would be struggling (in retail) are going great guns!
Small business owners ROCK. They just freaking ROCK.
Also, while you’re cleaning out your inbox, take note of emails you send. Is there particular emails you send ALL THE TIME that you could make templates out of?
I know Gmail has canned responses – but you could set something like that up even if you don’t have Gmail set up.
Don’t go overboard – as H2H – human to human is so important – but some responses are ok as “canned” responses.
- Ok, my next tip is getting your office in order – your physically office.
Do a bin run – go through all those scraps of paper – some with amazing ideas, others with messages from phone calls 12 months ago, some (which is definitely me) with lists of TO DO activities for that week or day.
Oh, and yes, I read all those pieces of paper before they went in the bin – you just never know when I had the next “best idea ever” that got buried in “to do’s”!
Clean office equals clean head.
Uncluttered spaces equal uncluttered heads.
If you are in the situation where you have never worked from home, but you are now. My tip for you is to, rather than cleaning your office, create an office space.
Hop online (shopping local of course) and create yourself a space for work.
I worked from my kitchen table for about 18 months when I first started this business – it was such a stupid decision looking back.
Cleaning out one of the spare bedrooms and making it into an office was the best decision I had made in a very long time!
Yes, I live in a 6 bedroom farmhouse – Mr Farmer is one of 8 – so loads of kids once lived here.
You might not have that luxury, but I am sure you can find a space to work, that’s just for work.
Oh, and pro tip of pro tips – don’t make it your bedroom – that’s never a good idea – EVER!
Other things that might help you whilst you’re in an organising mode
- Create a folder system in Google Drive
- Archive and back up your hard drive onto a separate hard drive (of course!)
- Maybe consider upgrading equipment like monitor, printer, chair, filing cabinet etc – purchasing online and local wherever possible
- Update your bookwork – yuck! Sorry Jenny Waterson if you’re listening (Jen was on the podcast a few episodes ago talking finance – check that out if you haven’t listened to it – ep 65 www.socialmediaandmarketing.com.au/65) I have literally spend hours and hours getting this up to date – it’s definitely a place I fall down in. I can look at analytics all day to plan content but actually doing me bookwork – again, yuck!
So, don’t be like me – or do and just get it done because no one else is going to do it!
After I have done all this over the last week, I am feeling like I can tackle my goals for 2020 list – but that’s another episode.
But the one I did back in December and then again in January – is not going to happen in its current form – time to reassess and pivot just a wee bit!
That’s all for episode 67 – I hope I have inspired you to take some time out in the very near future and just spend some time getting organised but inside and outside your head!
I’ll be back next Thursday with another great episode to help you simplify your business in 2020.
If you’re enjoying this podcast, which if you have listened to here – you hopefully are, don’t forget to subscribe, share this episode with another superstar business owner who’s doing the daily grind and would appreciate someone making their business simpler, and leave a rating or review to show how much you are loving this free weekly content.
Massive love coming your way if you do!
See you next week on the podcast for episode 68. But in the meantime, let’s hang out on social and get social on social – you’ll find me on Instagram, Facebook and my fav LinkedIn.
But whatever you do,
……..remember small business peeps, as my opening song says, there’s no point in dreaming small!
Hey there podcast family, welcome to episode 66 of the Small Business Made Simple Podcast.
Thank you for lending me your ears today – I know you have lots of choices, so I sincerely appreciate me being one of them!
If you’re a first time listener, super super welcome, I am so pleased to have you here. I am your host Jenn Donovan, and, it’s my job, via this podcast, social media and everywhere else actually, to make your business life simpler.
Business can be lonely and hard and complicated and it’s hardly ever easy, but it should be simple or at least simpler, so that’s my commitment you to on the Small Business Made Simple podcast!
One way I help to make your life simpler is by having a group of like-minded business owners all in one stop. To ask questions, get answers and enjoy the journey of business! If you haven’t joined the Like Minded Business Owners Facebook Group, then hope over there after this episode and join! Simply search Like Minded Business Owners in Facebook or come to the show notes for the like. Show notes are at www.socialmediaandmarketing.com.au/66
www.facebook.com/groups/LikeMindedBusinessOwners
This episode has been inspired by some wonderful followers on Instagram including Louise from Floral Harvest – both a beautiful store online and off and a beautiful person running the business.
I reached out to my audience on Instagram and asked, “what do you need to know right now?” – the answer from Louise and others including Sam from Cover drum and Mina from SMR – who answered, “I need more traffic to my website”.
And ta-da – that’s exactly what I’m am going to be giving you some tips and tricks around today on ep 66.
For those listening in real time, it’s the end of March and we are in lock down – or almost. A lot of my clients have either closed their businesses altogether, pivoting their businesses or at the very least reduced their hours of operation.
Website traffic has become the gold we are hunting.
In this episode I am going to give you loads of tips and tricks to get traffic to your website, but there’s a few things we need to clarify first – deal.
Website traffic won’t necessarily equal sales at this exact point in time.
Many people simply don’t have the spare cash or are too afraid to be spending it. But others will – so it’s not all doom and gloom – and it WILL improve.
So, get testing and measuring NOW to see what works, what doesn’t and what you need to change.
Secondly, getting traffic to your website is only half the equation.
You really, really need to look at the customer experience the traffic is going to get when it gets there.
Go through your website as a customer. Click all the buttons, put stuff in the shopping cart, buy it, sign up for your freebies and make sure it all works and it’s seamless, that all your branding and messaging is consistent and it leaves you feeling like your brand is a brand you’d like to come back and do more transactions with.
And maybe dob in a friend or two to do the same – get their feedback – tinker, fix, delight.
Ok, so let’s get into it
How do you get more traffic to your website?
- Check your Google Analytics
Did you just roll your eyes?
I hope not – yes I am going to start here at google analytics.
If you don’t have them set up on your website – do it TODAY.
There’s a perfect strategic reason why I have asked you start here.
Because when I look at mine, my traffic comes 43% direct, 40% social (which goes Facebook, Pinterest, LinkedIn – which I might add is absolutely reflected in where I put my energy into as far as marketing goes), and then organic search.
So, when I am thinking how I get more traffic to my website, my strategy might go something like this
- Develop an email marketing campaign around x product/offering etc – why because most of my traffic is direct – so I would put a lot of energy into increasing both the size of my list and the use of my list
- Keep being consistent on social media and continue to point traffic from these platforms to my website – obviously developing some sort of strategy around what I am offering or what I am posting that people will want to click on a link to get or read or listen to etc
So, back to analytics – you can see how this is the basis of any campaign to get more traffic. Why reinvent the wheel.
If the people who know, like and trust you are already coming from these points, then that’s a place to start being strategy on.
- Google My Business
I know I have spoke about this a LOT on the podcast. Please if you haven’t signed up for Google My Business as yet – please do it TODAY!
If you have but you haven’t put all your details in, or you aren’t using it like a social media platform (as in posting to it often and consistently) then please do!
This is one of your BEST ways of getting some google love – remembering the more you love google, the more she’ll love you back!
Heads up an optimized and well used Google My Business listing gets 7x more visits than an incomplete one or one that you set up and never post too!
- Engage more online – put more energy into communities
Community is 100% the key to social media, I have absolutely no doubt whatsoever about that. My Facebook Group – Buy From a Bush Business – is one of the biggest success stories so far as building a community goes – there’s over 225,000 people in that group and you only have to scroll a wee bit to see the support and community feel.
Community sells. Sounds bad, but it’s not – it’s reality – why, because we buy from those we know, like and trust and you get to know, like and trust someone who’s hanging out in your community.
Simply having a Facebook Business Page is not enough – it’s often about you and not building a community at all.
Facebook Groups – if you can see strategically how they could work for your business – do that. On my Facebook Business Page, I get anywhere between 11 and 22% engagement on any post I do – but in my group – it’s anywhere between 60-87% - that’s a heck more eyeballs on my content via my group.
I did a podcast all about Facebook Groups – check out episode 17 – www.socialmediaandmarketing.com.au/17 - links in the show notes too at www.socialmediaandmarketing.com.au/podcast
But other than creating your own group – spending time in other groups that have your target market. Share wisdom, share stories, help other members, give, give, give, and then ask.
Don’t be salesy – but sell without selling. Sell by giving your best upfront to solve someone’s problem.
Spending time in online communities and being a part of that community, will help with traffic to your website and subsequently sales.
- Email Marketing
I know I mentioned it above as something I would do, but it’s so important I wanted to run it past you again!
Building a list and nurturing that list with emails that they will want to open, is not only a great resource for getting traffic to your website – but it gets qualified traffic to your website.
These people already know, like and trust you and there’s a fair chance they are going directly to your website to buy.
If you don’t have an email list or if you do but you aren’t using it to drive traffic to your website or to nurture your prospects until they are ready to buy – then you’ll be so pleased to hear that I have a FREE 3 part webinar series coming up on just this subject.
Part 1 will cover spilt into why and how of a database giving tips and tricks and absolute direction on how to create a list and why you need some. Part 2 I will take you through how to develop a lead magnet – that freebie that everyone will want from you and therefore prepared to hand over their email address to you and part 3 will be all about developing a welcome sequence of emails to go with the lead magnet (because it’s more than “here you go!”) and why the welcome sequence if SO important and also about how to create consistent email campaigns to keep top of mind and sell – following your initial welcome sequence.
If you’re super keen to learn all this for FREE – then you can go to www.socialmediaandmarketing.com.au/email, get all the information on times and dates and sign. That’s link again was email – of course, it’s in the show notes too.
Email marketing should be a part of your mix and if your analytics show, like mine, that most traffic is direct, then there’s no better reason to invest in email marketing!
- Post Content to LinkedIn
LinkedIn has become much more than a means of finding another job. The world’s largest professional social network is now a valuable publishing platform in its own right, which means you should be posting content to LinkedIn on a regular basis. Doing so can boost traffic to your site, as well as increase your profile within your industry – especially if you have a moderate to large following.
This can be said for most social media sites – but if you have a great LinkedIn profile that’s up to date and is current with content etc, it does seem to rank higher on google than any other platform.
- Link Internally
We hear a lot about “back links” to our website – which is people linking back to your website – but not a lot about how linking internally can help with rankings.
The strength of your link profile isn’t solely determined by how many sites link back to you – it can also be affected by your internal linking structure. When creating and publishing content, be sure to keep an eye out for opportunities for internal links. This not only helps with SEO, but also results in a better, more useful experience for the user – the cornerstone of increasing traffic to your website.
- Contests/giveaways
A simple way to drive traffic to your website is through contests and giveaways. This can give you a quick boost, while also rewarding your followers. You can host giveaways on social media, through your email list, or both.
Implementing a strategy like this can be simple. Just follow these six steps:
- Decide what platform on which to host your giveaway (can be multiple)
- Choose a prize (free tickets, discount, etc … )
- Select the criteria (website comments, email sign up, etc … )
- Write ad copy
- Create graphics
- Post and promote
The way to use a competition would be to firstly grow your email list and then having those wonderful people on your list then to send content rich emails to that points to your website, or host the competition on your website and as they sign up they are encouraged to explore other, very relatable, pages or sections of your website.
Once the traffic is there – you can’t just let them sign up and go! Give them a reason to stay and explore.
Otherwise, in shorter form, there’s another few ways to get traffic to your website
- What’s in your email signature – a link to your website? Or a “come read my latest blog or see the latest fashions or hottest products this month” link? Or both?
- Launch a PPC – pay per click – campaign
- Google search advertising
- Google Maps Advertising
- Partner with Influencers
- Do work on your SEO for your website – I’m not expert here – you can listen to Episode 39 with Kate Toon – there was lots of gold in there – she’s the Beyoncé of SEO and I’d highly recommend you following her on social etc.
- Start a blog or do it consistently and make them keyword rich or start your own podcast – happy for you to reach and ask anything about starting a podcast! I’ve got you listening and I’m up to episode 66 – so I must be doing something right!
- Get outside your comfort zone and guest blog or be a guest on a podcast that’s right for your audience
- Invite others to guest blog for you – building links in and out!
- Get listed in online directories – if you are already listed – go back and check your information and links etc – make sure they are as up to date as possible!
- Social media ads
- Retargeting ads
- Write irresistible headlines in your copy – emails, captions, social posts etc – episode 23 was all about how to write a good headline – might be worth a listen too! An irresistible headline will increase the likelihood of someone reading and clicking!
That’s all for episode 64 – next week I have a guest on the show, and the wisdom is oozing in that ep.
I’ll be back next Thursday with another great episode to help you simplify your business in 2020.
If you’re enjoying this podcast, can I ask you to do me a favour or two
- Subscribe to this podcast – I have some exclusive content coming up for those who do!
- Could you share with this a friend? Another superstar business owner who’s doing the daily grind and would appreciate someone making their business simpler, and
- If you’re looking to share some love in February, the love month, I’d love you to leave me a rating or even a review if possible.
See you next week on the podcast for episode 65. But in the meantime, let’s hang out on social and get social on social – you’ll find me on Instagram, Facebook and my fav LinkedIn.
But whatever you do,
……..remember small business peeps, as my opening song says, there’s no point in dreaming small!
Hey there podcast family, welcome to episode 65 of the Small Business Made Simple Podcast.
Thank you for lending me your ears today – I know you have lots of choices, so I sincerely appreciate me being one of them!
If you’re a first time listener, super super welcome, I am so pleased to have you here. I am your host Jenn Donovan, and, it’s my job, via this podcast, social media and everywhere else actually, to make your business life simpler.
Today I have a guest, Jen Waterson, from Simply Smarter Numbers and we are talking about cashflow in a crisis.
Now, perhaps numbers aren’t your thing – but you do have to keep listening.
Or maybe, you’re not in a cash flow crisis when you’re listening to this (clearly that’s in the future from March 2020 when it was recorded) but I promise you there is so much wisdom in there – you should take the time to listen.
I cannot start this podcast without sending you all virtual hugs.
There is no doubt we are in crisis and so many business owners are having sleepless nights. For you, I have very little wisdom, except, pride has left the building – there is no room for pride anymore – if you are entitled to something in the stimulus packages available from state or federal governments – please ensure you take them. Don’t be too proud to accept help.
I know what I’m talking about here – there’s not many people for walk this earth that are prouder than farmers – and I live with one of them – so from the bottom of my heart – don’t be too proud to ask for help or accept help.
My second piece of wisdom, as a marketer, coach, mentor, it would be remiss of me not to say, please don’t stop marketing.
Yes, absolutely, watch what you market and the language that you use, but your audience is (a) looking for normality – don’t leave those who know, love and trust you, hanging and (b) this too shall pass – so please don’t give up on your business right when you shouldn’t.
If you’re not sure what to market or need someone to run something by, head into the Like Minded Business Owners group and ask away – that’s a safe space. Or, of course, reach out to me – I’m happy to help in any way I can.
Ok, pep talk over.
I adore you my listener, so please take care of yourself and your loved ones.
Ok, it’s really over now – numbers – let’s get into numbers.
My guest today is Jenny Waterson from Simply Smarter Numbers. Jen is a fellow rural girl doing amazing things for her clients and her community.
I love her passion (and envy her passion) for numbers. I used to be a number geek – until I found marketing! Apparently there was no room for both in my life!
Jen has some amazing gold in here, and yes, it’s all about numbers, but I promise you, you will learn so much about cash flow, how to handle it and what to do if you’ve never even created one before.
So, let’s just dive in with the two Jennie’s (like the two Ronnie for anyone old enough to remember them – but it’s two Jennies!)
INTERVIEW WITH JENNY WATERSON
Jenny’s contact details:
Website: https://www.simplysmarternumbers.com/
Facebook: https://www.facebook.com/simplysmarternumbers/
Instagram: https://www.instagram.com/simplysmarternumbers/
Cash flow tool: https://www.simplysmarternumbers.com/cashflowtools/
I hope you enjoyed that episode – and my chat with Jen who clearly loves numbers!
But that’s all episode 65. I’d love to tell you that next week I am talking about x – but honestly, I am not that organised at the moment and so I have no idea what next week will be!
Wanna join me anyway? I promise whatever it will be great and will help you simplify your business in 2020.
If you’re enjoying this podcast, can I ask you to do me a favour or two
- Subscribe to this podcast – I have some exclusive content coming up for those who do!
- Could you share with this a friend? Another superstar business owner who’s doing the daily grind and would appreciate someone making their business simpler, and
- A rating or a review would be the best gift you could give me this week. I would be very grateful.
See you next week on the podcast for episode 66. But in the meantime, let’s hang out on social and get social on social – you’ll find me on Instagram, Facebook and my fav LinkedIn.
But whatever you do,
……..remember small business peeps, as my opening song says, there’s no point in dreaming small!
Hey there podcast family, welcome to episode 64 of the Small Business Made Simple Podcast.
Thank you for lending me your ears today – I know you have lots of choices, so I sincerely appreciate me being one of them!
If you’re a first time listener, super super welcome, I am so pleased to have you here. I am your host Jenn Donovan, and, it’s my job, via this podcast, social media and everywhere else actually, to make your business life simpler.
Business can be lonely and hard and complicated and it’s hardly ever easy, but it should be simple or at least simpler, so that’s my commitment you to on the Small Business Made Simple podcast!
One way I help to make your life simpler is by having a group of like-minded business owners all in one stop. To ask questions, get answers and enjoy the journey of business! If you haven’t joined the Like Minded Business Owners Facebook Group, then hope over there after this episode and join! Simply search Like Minded Business Owners in Facebook or come to the show notes for the like. Show notes are at www.socialmediaandmarketing.com.au/64
www.facebook.com/groups/LikeMindedBusinessOwners
I am just a wee bit excited for this episode, but first, I just wondered, have you downloaded by ever so popular FREE eBook – 108 Social Media Content Creation Ideas?
No?
Well, if you’re struggling with social media, and content creation and ideas, this is the eBook for you and hey it’s free!
Simply head to www.108social.com.au and download it from there.
If you get it, read it, print it out and look at it all the time, it will change your life (or at least your social thinking challenges life!)
So, it’s at www.108social.com.au
Today, I wanted to chat to you about the “one day” concept – not taking one day at a time but waiting for “one day”.
I’m not a one day kinda girl. Anyone who knows me, know this.
I’m a do now and see where you land and fix it as you go along.
Waiting until one day has never sat well with me.
I dated my now husband of 23 years for 7 years before we got married.
It became a running joke that we would get married “one day” – the joke got old quick – very quick.
For me it was, we do it now or I’m off to discover the world. Luckily we are discovering the world together for the last 30 odd years.
I think it was then that I was turned off waiting for “one day”.
So, what’s on your “one day” list?
What will you do when the timings right, everything is perfect, and your ducks are all in a neat, organised row?
And I’ll ask you, why are they on your “one day” list.
You only have today – today is the one day you are guaranteed – so why wait?
There’s always a reason to wait until tomorrow – always – you’ll always find a wait and see reason.
I wasn’t going to mention the “c” word – Coronavirus – because podcasts last forever and this too shall pass – but I kinda have to, to make my point a little more.
If you’re in Australia like me, we are on the brink of lock down, as I record this – if you’re one of my amazing overseas listeners, you probably are already in lock down.
So, it would appear that “one day” has come …
That one day when you had time, had the space to do X – it’s here.
If we head into lock down, we are possibly going to have “free time”.
Our biggest internet and phone provider had a post on social media about giving everyone more data for free to, guess what – watch more TV and search google more – why – because “one day” has come.
Or maybe we don’t get put into lock down – maybe one day hasn’t knocked on our door, but let’s get serious about doing what you need or want to do.
As small business owners we get caught working “in” our businesses and not “on” them. And even when we do work “on” them, it normally not growth strategies we concentrate on – it’s bookwork and general office work.
In order for your business to grow, to be resilient to whatever mother nature or the world throws at it – we need to have growth strategies and a growth mindset in place.
So, your job, today (not tomorrow or the next day) is to take step one towards ridding yourself of “one day” jobs.
Step 1 – make a list. If you had nothing to do today inside your business, but could work on it, work on growth strategies, what would that look like?
What does growth look like in your business?
Perhaps you’ve never got around to building a website or putting a shopping cart on that website.
Perhaps you have always listened to podcasts like this one and dreamed of starting your own.
Perhaps you know, because I tell you so a lot, that you should be doing email marketing, but you just can’t get around to making a plan to become consistent with doing it.
What is it – press pause here if you have to and grab a pen and paper or the notes section of your phone and start writing down that list?
Step 2 – add 2 columns to that list.
Column 1 – who’s responsible for it and column 2 – the date it has to be done by – operative word “has to be” done by.
Step 3 – photocopy it at least 4 times and stick the list around your workplace, in the toilet, at home in your office, at home in your toilet or wherever you think that it will annoy you enough if you read it every day, that you might actually get crap done.
Of course, there’s lots more steps after step 2 – but I truly believe that if you have the list and if you look at that list consistently enough – you will do it.
You will find the person who’s help you need; you will purchase that piece of tech required or hire the person who knows more than you and you will get it done.
One of my favourite sayings in business is
If you do what you’ve always done, you’ll get what you’ve always got
So, without a growth mindset and growth strategies, you are simply on a Ferris wheel and returning back to the point at which you started.
Every. Single Time.
So, what’s on my “lock down” list?
Well I have a second podcast that’s got it’s first season half done. So, I will be finishing that and getting that out to the world – maybe people won’t have anything to do except listen to me!
I have a second website, that’s in progress – no doubt there will be copy needed for that.
Affiliate marketing is a strategy that needs attention in my business and as I am having live workshops cancelled left, right and centre, at the moment, due to that “c” word, I am scheduling live webinars – again, there’s a chance people will have loads of free time for some amazing marketing education!
Ok, so, no more “one day” nonsense.
If it’s important to your business, if it will help grow your business, then do it.
Schedule time to make it happen.
In the words of my mentor – READY. FIRE. AIM – the world doesn’t need another small business owner “aiming” to do something – it needs more action takers.
I really believe that one part of small business that many people are missing is accountability.
Accountability, I can tell you, hand on heart, is the reason why I have spent in excess of $30,000 in my small business life.
Joining mastermind groups – face to face or virtual, to find people who not only push me, challenge me, celebrate with me but also keep my accountable, has been worth every penny.
I would not be where I am today, without those masterminds but more importantly the people in it.
So, if you want accountability on your “one day” list – head into the Like Minded Business Owners Facebook group, pledge your list with the date it’s due and we will (or I will at least) hold you accountable.
Nothing changes if nothing changes
If you’re not already a member of the Like Minded Business Owners community, head to Facebook and search it up and join or if you are – I will see you in there with your pledge.
That’s all for episode 64 – next week I have a guest on the show, and the wisdom is oozing in that ep.
I’ll be back next Thursday with another great episode to help you simplify your business in 2020.
If you’re enjoying this podcast, can I ask you to do me a favour or two
- Subscribe to this podcast – I have some exclusive content coming up for those who do!
- Could you share with this a friend? Another superstar business owner who’s doing the daily grind and would appreciate someone making their business simpler, and
- If you’re looking to share some love in February, the love month, I’d love you to leave me a rating or even a review if possible.
See you next week on the podcast for episode 65. But in the meantime, let’s hang out on social and get social on social – you’ll find me on Instagram, Facebook and my fav LinkedIn.
But whatever you do,
……..remember small business peeps, as my opening song says, there’s no point in dreaming small!
Hey there podcast family, welcome to episode 63 of the Small Business Made Simple Podcast.
Thank you for lending me your ears today – I know you have lots of choices, so I sincerely appreciate me being one of them!
If you’re a first time listener, super super welcome, I am so pleased to have you here. I am your host Jenn Donovan, and, it’s my job, via this podcast, social media and everywhere else actually, to make your business life simpler.
Business can be lonely and hard and complicated and it’s hardly ever easy, but it should be simple or at least simpler, so that’s my commitment you to on the Small Business Made Simple podcast!
One way I help to make your life simpler is by having a group of like-minded business owners all in one stop. To ask questions, get answers and enjoy the journey of business! If you haven’t joined the Like Minded Business Owners Facebook Group, then hope over there after this episode and join! Simply search Like Minded Business Owners in Facebook or come to the show notes for the like. Show notes are at www.socialmediaandmarketing.com.au/63
www.facebook.com/groups/LikeMindedBusinessOwners
I am just a wee bit excited for this episode, but first, I just wondered, have you downloaded by ever so popular FREE eBook – 108 Social Media Content Creation Ideas?
No?
Well, if you’re struggling with social media, and content creation and ideas, this is the eBook for you and hey it’s free!
Simply head to www.108social.com.au and download it from there.
If you get it, read it, print it out and look at it all the time, it will change your life (or at least your social thinking challenges life!)
So, it’s at www.108social.com.au
In my Facebook group the other day, I was asked by Mychelle about a podcast on Instagram stories.
As I went searching my library, because I knew there was some, or one – I realised that it was episode 7 – that long ago.
I was comfortable to send her back there – because all the information is still relevant – but I thought perhaps I needed to do an updated take on Instagram stories and how to use them in 2020 for business.
Because, let’s face it, Instagram stories are were it’s at, at the moment, on social media.
Why Instagram Stories Are a Powerful Tool for Business
With over 500 million daily users, Instagram Stories are a great way to reach potential new customers — and build a stronger connection with your existing ones.
And since Instagram really took off – we are seeing a steady decline in the new feed of viewers and posters alike.
Businesses are seeing the power of Instagram stories and are preferring to put their time into stories rather than the feed itself.
If you’re not using Instagram Stories for business, you could be missing out on a huge opportunity.
Not only are Instagram Stories fun and creative, but they’re one of the best ways to grow your engagement, build brand awareness, and even drive sales!
We hear the word “authentic” thrown around a lot lately.
And I agree wholeheartedly, those businesses who show up, more often, as themselves, less curated, less formal, but always on brand, they are the ones going to succeed in 2020 and beyond.
If you listen to this podcast much, you’ll know I’m all about the H2H – human to human marketing, interaction, being social on social media.
How to Boost Engagement with Instagram Stories for Business
Instagram has really made it easy for us to get engagement with stories.
There are a ton of features that you can use to really get your audience engaging with you.
Some are simple superstar – some perhaps need a little more work.
Here’s some of the simple ideas.
- Head to Instagram, click the button to do a story – either your profile pic with the + symbol or just above it the camera symbol
- Down the bottom – click swipe to create.
- Here you can do all sorts of marvellous things. Add a gif, next you’ll come to a page with some dices up the top middle, keep clicking those – there’s all sorts of options there – quote of the day, what you’re listening too list, pizza toppings ranking, what you’re watching, three accounts to follow list, quick draw challenge and more.
- Now just a little pro tip here – if you choose, say, the what you’re listening to list – use it, fill it in and then post a blank one and invite your audience to tell you what they are listening too and tag you in it – you are you showing a little bit of your personality, and then asking for the engagement back. Works nearly every time – because hey, who doesn’t like to have their opinion heard!
- Ok – so we are scrolling post that, still in create, next window invites us to ask a question, next, get your audience to ask you a question, a timer is next – great for anything going on in your business that’s time sensitive, and then a poll option – again, see the dice in the top middle of almost everyone one of these, click and get more options – pre-made for you!
Heading back to the beginning, still on stories though – but this time we are on “normal” – this is where you will find some filters.
Have a play – see what the filters are – no one else can see you do this unless you click – and if you scroll at the very end of the filters here – you will see some very unknown filters in the effect gallery – most don’t know there are even more!
Touching the camera button here will take a snapshot, holding it will take a video of you.
Also, in the bottom menu is where you can go live on Instagram, do a boomerang video, a superzoom or do some hands-free recording and picture taking.
I know going live is scary as – but here’s the positives
- No one expects greatness – you are in Instagram stories and if you’re honest and open and say, “this my first one” or “I’ve been challenged to do this” or whatever, your audience will appreciate you. Plus, let’s be honest, most people will think, wow, I couldn’t do that – that’s so cool.
- There are filters, if you think you should have one – if that will make you feel more comfortable
- They disappear after 24 hours
- Everyone in your audience gets a notification that you are going live – that’s great for engagement.
And frankly, if you get 1 or 2 viewers live, that’s ok – don’t be too worried about that – people will watch when you’re not live!
But, if you consistently only get a few viewers, do think strategically about it – perhaps it’s a good time for you but not a good time for your audience.
And business is all about your audience – not you – so think about changing up the times of your lives to see if you can engage more people at a different time.
Here’s my advice on lives,
Have some point to you going live.
Don’t just get on there and ramble.
Have a point.
It could be as simple as sharing something you found funny or sharing your day or more business like and sharing a tip or trick – but have something. Don’t hop on there and share rubbish.
If that means you need to have 2 points written down before you do a video – then do that.
What’s rubbish to be posting? Well that’s subjective. It depends on what your audience is looking for. But if you are doing videos or live videos from your business Instagram account – rubbish is perhaps something that is off brand for you – like perhaps you have a clothing store and post all about your clothes and you and your staff all the time, then all of a sudden you are all about politics or giving medical advice – it’s not what your audience expects from you – so it’s rubbish to them.
Here’s my solid marketing advice when it comes to Instagram stories:
If you want engagement, real engagement, like you are serious about wanting to build your engagement and numbers and create more sales via Instagram and Instagram stories – YOU HAVE TO SHOW UP ON VIDEO.
There is no way around it.
You can use all the other tools in your toolbox, but honestly, if you are serious, you need to show up on video.
And I am talking to myself here as well – don’t worry, I know it and even I struggle with it. But I see it time and time and time again.
Those growing quickly, those getting loads of engagement – they are consistently showing up, every day, in a video.
Not necessarily live – but on a video.
They use video as a part of their tools, then they use stickers, polls, questions, sliders, questions and all the other things I spoke about up top, to build on their video.
They do a video about something, then ask a question on the next story, people answer and then they share the answers and talk about them – it’s marvellous marketing.
So, forget the tools for now, forget all the tips and tricks on engagement and simply start showing up.
If you need to, put a filter on, if that makes you feel better, and just start recording – with an idea of what you’d like to share.
If you’re super keen, here’s some ideas for doing a video for the next 7 days – do them and start getting yourself comfortable. Make this commitment to yourself
Day 1 – Do an introduction to yourself and your business
Day 2 – Give your audience 3 facts about yourself that they don’t know – personal facts – not too personal – but personal – ask them if they have something people don’t know about them – perhaps use the question sticker and get them to tell you!
Day 3 – Tell people how your business started – ask your audience to share their story and tag you in it
Day 4 – Introduce a team member or a product if you don’t have a team member
Day 5 – Share a win for your day or your week – ask them about their wins
Day 6 – Share Instagram accounts or pages that inspire you – make sure you tag them – invite your audience to do the same
Day 7 – Give a tour of where you work – at home or in a workplace –
For the pros – Day 8 – Share what you’ve learnt from this tiny 7 day challenge to show up more on video. Inspire another small business owner who’s struggling!
HOW TO DRIVE SALES THROUGH INSTAGRAM STORIES
So now you have awesome engagement, how exactly do you drive sales from Instagram stories.
Well, if you’re a product based business, who sells physical goods, shoppable tags and the newish shoppable stories stickers, are the way to go.
You need to be eligible for shoppable tags and shoppable stickers and there are some eligibility requirements. If you haven’t looked into these and you have a physical product based business, then get googling!
Find this out.
www.Later.com have some great free blogs on all of this – head over there if you’re not sure where else to go and follow the instructions.
But what if you don’t have a physical product business, a bit like me!
Well, I believe our best use of Instagram stories is to get them off the platform altogether and into our email list via a fabulous offering.
Whether that offering is a free masterclass, a free downloadable guide, a free eBook or whatever, using stories to tell our followers about these great freebies and getting them off the platform, into our world, a little closer, is the best way to use stories to drive sales.
Of course, it goes without saying, the more you show up on video, the more people will get to know, like (or love) and trust you, the more people will engage with any offering you have.
If you’re their go-to person for whatever it is that you sell or talk about – they will happily come into a free event or a download a freebie, because they, you guessed it, already know, like and trust you.
And if you’re still wondering, if I’m right or if I’m right – firstly, put me to the test and secondly, watch you own habits and thirdly, remember, humans interact with humans – 100% - you need to show up on video.
Do the 7 day challenge above and come back to me and let me know what results you saw.
Let’s ramp this Instagram Stories thing up together – you in?
We can, of course, chat about it in my group Like Minded Business Owners on Facebook – if you’re not a member yet, then please come across and join in!
That’s all for episode 63 – all about Instagram stories.
I’ll be back next Thursday with another great episode to help you simplify your business in 2020.
If you’re enjoying this podcast, can I ask you to do me a favour or two
- Subscribe to this podcast – I have some exclusive content coming up for those who do! Like episode 61A – that only subscribers got to know about.
- Could you share with this a friend? Another superstar business owner who’s doing the daily grind and would appreciate someone making their business simpler, and
- If you’re looking to share some love in February, the love month, I’d love you to leave me a rating or even a review if possible.
See you next week on the podcast for episode 64. But in the meantime, let’s hang out on social and get social on social – you’ll find me on Instagram, Facebook and my fav LinkedIn.
But whatever you do,
……..remember small business peeps, as my opening song says, there’s no point in dreaming small!
Hey there podcast family, welcome to episode 62 of the Small Business Made Simple Podcast.
Thank you for lending me your ears today – I know you have lots of choices, so I sincerely appreciate me being one of them!
If you’re a first time listener, super super welcome, I am so pleased to have you here. I am your host Jenn Donovan, and, it’s my job, via this podcast, social media and everywhere else actually, to make your business life simpler.
Business can be lonely and hard and complicated and it’s hardly ever easy, but it should be simple or at least simpler, so that’s my commitment you to on the Small Business Made Simple podcast!
One way I help to make your life simpler is by having a group of like-minded business owners all in one stop. To ask questions, get answers and enjoy the journey of business! If you haven’t joined the Like Minded Business Owners Facebook Group, then hope over there after this episode and join! Simply search Like Minded Business Owners in Facebook or come to the show notes for the like. Show notes are at www.socialmediaandmarketing.com.au/62
www.facebook.com/groups/LikeMindedBusinessOwners
I am just a wee bit excited for this episode, but first, I just wondered, have you downloaded by ever so popular FREE eBook – 108 Social Media Content Creation Ideas?
No?
Well, if you’re struggling with social media, and content creation and ideas, this is the eBook for you and hey it’s free!
Simply head to www.108social.com.au and download it from there.
If you get it, read it, print it out and look at it all the time, it will change your life (or at least your social thinking challenges life!)
So, it’s at www.108social.com.au
I’ve been talking copy a little lately, with friends, with colleagues, in posts, on my podcast with Brenna – go listen to ep 60 if you didn’t catch that one.
Social media is so busy.
Our inboxes are so busy.
We are so busy and so are our clients or customers.
It does take a certain magic or certain power to stop someone in their tracks to stop, open, read, react, engage or take another action.
Why do you need good copy, well that, what I just read, to get someone to stop, read and take action? Otherwise, we are just writing emails and captions and brochures to tick a box.
If we don’t want the reader to feel something, react somehow or take some action, it’s a question of “for what purpose” are you doing it then?
If you’re a long time listener of the podcast- you’ll know I have a love hate relationships with those 3 little words
3 of the most powerful words in my business. FOR WHAT PURPOSE. In life the 3 powerful words are I LOVE YOU, but in business they are FOR WHAT PURPOSE.
Such a love hate relationship it has a podcast episode all of its own – episode 37 – worth a listen – www.socialmediaandmarketing.com.au/37
So, it’s the power or the magic that I want to have a chat about today.
There’s really 3 steps to writing good copy, I believe.
THE HOOK
The hook, the first bit, and its only job is to get to get the email opened or to stop the scroll on social media or to get someone to read the brochure and so forth.
Its only job is to engage the reader – grab their attention straight up.
In an email it’s the subject line.
On Instagram, it’s the start of the caption (so important here because we can only see the first few words), in an Instagram or Facebook story it’s the words put over the video to capture those scrolling without sound on.
On twitter – it’s everything!
On Facebook and LinkedIn, it’s the start of the caption.
But the hook can have helpers – like emojis or different fonts – other tools used for the same reason – to stop the scroll.
You can use a program or app such as Lingo Jam’s Fancy Text generator (link in the show notes) or https://yaytext.com/ - both generate fancy text but the formatting is kept when cut and pasted into social media.
I once heard Marie Folio say on a podcast that she writes at least 30 hooks before she get to the one she wants.
She writes down 30 iterations of a hook and says it’s only then that the gold comes …
I admire that and strive for that but haven’t done that.
If you are finding it hard to write good hooks or subject lines – perhaps consider writing more to find the gold!
Ok, so some examples that I have seen that I liked
- It’s either me or the meatballs?
- I need a new face … or I will soon
- A bird pooped in my hair
- The juggle is a load of shit
- I’m in town, can we grab a coffee
I was standing doing a presentation the other day talking about “hooks” in the rural town of Deniliquin – and I suggested a hook of “Deni is DEAD”
The room all took a breath at once in shock – but that a perfect example – if everyone in the room saw that headline – they’d read on in curiosity or in disgust!
Either way, I have their attention.
Experiment with hooks – read captions and emails differently now and see which ones got you to open or engage and note down the why and what was said – build yourself a library of hooks used on you!
THE BODY
Obviously, after the hook, comes the body.
Clearly once you have them with your hook – you need to back this up and stake your claim of attention.
The body can go many ways, but the two I want to talk about today are
- The value adding post
- The story post
I talk about the 3 E’s of social media – your posts on social media should always be either
- Educating
- Engaging with value or
- Entertaining
Again, if not – for what purpose?
So, adding value – it’s exactly as it says.
What value are you adding to the person reading this post or email or brochure or wherever the copy is?
Value can come in many forms, including
- Giving hints or tips or tricks about something they are interested in – like this – how to write good copy!
- Perhaps you’re telling them about a product you have that would save them time, money, energy, stress or so forth,
- Perhaps you’re adding value telling them about your sale, offering a discount voucher or whatever
The thing to remember about “value” posts, is that it’s not actually about you – it’s more about “what’s in it for the reader”.
The story post – that’s a bit different.
It will commonly be about you, the story might be about you, but the lesson, the lesson behind the story and the reason why you are telling it, well that’s for your audience.
So basically, it’s a value post in disguise of a story!
Stories with messages are as old as the bible or as the children’s books we read or read to our children.
The story might have been able how a big wolf tried to eat 3 little pigs, but the moral is that good will triumph over evil – eventually … you just need more bricks – or something like that!
Again, watch for this posts and emails – start looking and reading things a little different – look at them as a marketer (and yes, you are a marketer – if you’re in business, you’re in the business of marketing!)
THE CALL TO ACTION
Finally, it’s all about the call to action
What’s the whole point of grabbing their attention, holding it while they read all about your value or your story only have to them scroll on when they are finished, or click out of the email for the next or put the brochure in the bin after reading it …
WHAT DO YOU WANT THEM TO DO NEXT?
I am a firm believer in starting with the end in mind – so this should be where you start.
I want my client or customer to do x – how do I get them to do that, oh, I know I’ll use this hook and this story and ask them to do x afterwards …
Bingo!
It doesn’t have to be at the end – it just needs to be!
I have put 3 or 4 calls in action in this podcast already – and they’ll be more to come.
On Instagram it could be as simple as “double tap if you agree” or comment below if this has happened to you too or share with a friend who needs to hear this or see this.
An email might be similar – click reply and let me know x, forward to a friend, come follow me on Instagram or Facebook or join my group
Give me a call
Come visit my shop/office/business
Use this code to get x
All call’s to action.
Pinkie promise me, after listening to this, you will never ever put another post up on social media or do another piece of marketing that doesn’t have a call to action?
Pinkie promise?
You know that saying, you can lead a horse to water, but you can’t make him drink – well you freaking can – you just have to ask and ask again!
Don’t leave your fans/customers/clients hanging wondering what to do next.
Tell them!
So, there’s my 3 step formula for writing good engaging copy – engaging being the operative word.
A hook
A value or story based body
A call to action
Perfect!
I’d love to know what you think. Is this how you’ve always done it, is this concept new, do you use calls to action? Let me know inside the Like Minded Business Owners Facebook group.
That’s all for episode 62!
I’ll be back next Thursday with another great episode to help you simplify your business in 2020.
If you’re enjoying this podcast, can I ask you to do me a favour or two
- Subscribe to this podcast – I have some exclusive content coming up for those who do! Like episode 61A – that only subscribers got to know about.
- Could you share with this a friend? Another superstar business owner who’s doing the daily grind and would appreciate someone making their business simpler, and
- If you’re looking to share some love in February, the love month, I’d love you to leave me a rating or even a review if possible.
See you next week on the podcast for episode 63. But in the meantime, let’s hang out on social and get social on social – you’ll find me on Instagram, Facebook and my fav LinkedIn.
But whatever you do,
……..remember small business peeps, as my opening song says, there’s no point in dreaming small!
The tables have turned! This is a bonus episode - known as 61a! Jenn needed to share with you all this bonus ep, that's a recording of Jenn's interview with Kellie Briggs on Kellie's Business Networking By Design podcast. It's about how Jenn grew a Facebook group in lighting speed, how stepping out of your comfort zone allows you to grow your business in unexpected way and how you too can impact your own business with simple steps and small changes. Listen in, this one is a good one!
Hey there podcast family, welcome to episode 61 of the Small Business Made Simple Podcast.
Thank you for lending me your ears today – I know you have lots of choices, so I sincerely appreciate me being one of them!
If you’re a first time listener, super super welcome, I am so pleased to have you here. I am your host Jenn Donovan, and, it’s my job, via this podcast, social media and everywhere else actually, to make your business life simpler.
Business can be lonely and hard and complicated and it’s hardly ever easy, but it should be simple or at least simpler, so that’s my commitment you to on the Small Business Made Simple podcast!
One way I help to make your life simpler is by having a group of like-minded business owners all in one stop. To ask questions, get answers and enjoy the journey of business! If you haven’t joined the Like Minded Business Owners Facebook Group, then hope over there after this episode and join! Simply search Like Minded Business Owners in Facebook or come to the show notes for the like. Show notes are at www.socialmediaandmarketing.com.au/61
www.facebook.com/groups/LikeMindedBusinessOwners
I am just a wee bit excited for this episode, but first, I just wondered, have you downloaded by ever so popular FREE eBook – 108 Social Media Content Creation Ideas?
No?
Well, if you’re struggling with social media, and content creation and ideas, this is the eBook for you and hey it’s free!
Simply head to www.108social.com.au and download it from there.
If you get it, read it, print it out and look at it all the time, it will change your life (or at least your social thinking challenges life!)
So, it’s at www.108social.com.au
I’ve had some really interesting conversations lately with small business owners.
Some I’ve been the learner and some I’ve been the teacher – all every time there’s that “look” on either my face or their face of “why hadn’t I thought of that before”
You know the look. To put it in emoji terms, it’s the one where someone is either slapping their face or shrugging their shoulders!
So, I wanted to share some of this wisdom with you!
Some of you will listen to this episode and only take away that fact that you’re already awesome and doing some great things … others will come away with that look of why didn’t I think of that before!
Either way, I hope you will enjoy the tips!
I’m going to start with my first tip which I have been the learner in – so someone has taught me this.
POP UP FACEBOOK GROUPS
We tend to think of Facebook groups as something we need to be constantly nurturing – constantly adding value to and some people are either turned off the idea of a Facebook group because of this or simply because they can’t think of what they would talk about ..
Enter a pop up group!
I’d heard Amy Porterfield talk about pop up groups for course launches and that got me thinking about all sorts of launches but it wasn’t until I was organising my first ever networking event, and reached out to the Beyoncé of networking – Kellie Briggs (check out her podcast – Business Networking by Design) and Kellie suggested that I throw all the people coming along to my networking event into a pop up group – so they can get to know each other before coming – that I had the (insert slap face emoji) look of “Why didn’t I think of that”.
Such great advice!
So, turn your thinking about Facebook groups on its head.
What do you do inside your business that a pop up group would be perfect for?
A pop up group I would say, would last about 7-30 days – after that, you are going to have to put more thought into why the group exists and be nurturing on another level.
But if you have a VIP sale coming up, have a collaboration with another business coming up, launching a new product or service or just about anything that you think “if I had a closed group of highly engaged people who want to buy or who have bought, I’d be able to … (insert whatever your desired outcome is) – then give it a go!
Hey if it’s a flop (which it isn’t going to be) – then heck, it was just a pop up group anyway – so close it down.
Of course, you should have somewhere else for these people to go – just don’t slam the door on them!
Let me know what you are doing and what to do next.
How can you see a Facebook Pop up group working in your business? If you can’t think of anything – put it in that safe space for ideas for another day – because believe me, it’ll come to you!
GET YOUR TECH QUESTIONS ANSWERED
Another conversation I often have with people is around tech, especially around programs that people buy and implement in their business.
I’m often asked if I know how to do this or that or if I use x program …
My biggest piece of advice,
If you purchase a program or use a piece of tech in your business, join the Facebook community for that tech! OMGoodness, it’s like the members can’t answer you quick enough with their expertise to look like the biggest expert!
It’s amazing. Don’t wait in line with call centres or wait for emails – join the group and ask away!
I have recently changed email providers to Flodesk.
It’s amazing. If you want a fabulous email provider that will help your open rate and look amazing (and people will ask you, “how did you do that” – have a look at Flodesk.
I have a special link – so go to http://bit.ly/loveflodesk and check it out.
But, back on track – So I recently changed to Flodesk and when I was setting up a workflow – so a series of emails that are triggered by an event – like clicked this link or opened the email etc – I was completely lost.
Put a post-up in the group on a Saturday night (yes, I am THAT boring working on a Saturday night) and boom someone answered – what they said was perfect and it worked, and I was away again in minutes!
I’ve asked questions in the Camtasia group I’m in, the Libsyn group (they are programs I use for this) – it’s such an untapped resource!
And when people ask me tech questions and I respond with “have you joined the group on Facebook and asked there” the answer is often a look of “why didn’t I think of that” – again, that “look”!
So, next time you have a tech question – look for answers there.
And if you belong to the community – give too! You are bound to know something someone else doesn’t – or maybe you’ve asked the same question before and can help.
It’s what SOCIAL media is all about!
I hope these two simply little tips are lit something in you to think about social media a little bit differently – how you can make your life and business a little bit simpler using social media.
That’s all for episode 61! A quickie today!
I’ll be back next Thursday with another great episode to help you simplify your business in 2020.
If you’re enjoying this podcast, can I ask you to do me a favour or two
- Subscribe to this podcast – I have some exclusive content coming up for those who do!
- Could you share with this a friend? Another superstar business owner who’s doing the daily grind and would appreciate someone making their business simpler, and
- If you’re looking to share some love in February, the love month, I’d love you to leave me a rating or even a review if possible.
See you next week on the podcast for episode 62. But in the meantime, let’s hang out on social and get social on social – you’ll find me on Instagram, Facebook and my fav LinkedIn.
But whatever you do,
……..remember small business peeps, as my opening song says, there’s no point in dreaming small!
Hey there podcast family, welcome to episode 60 of the Small Business Made Simple Podcast.
Thank you for lending me your ears today – I know you have lots of choices, so I sincerely appreciate me being one of them!
If you’re a first time listener, super super welcome, I am so pleased to have you here. I am your host Jenn Donovan, and, it’s my job, via this podcast, social media and everywhere else actually, to make your business life simpler.
Business can be lonely and hard and complicated and it’s hardly ever easy, but it should be simple or at least simpler, so that’s my commitment you to on the Small Business Made Simple podcast!
One way I help to make your life simpler is by having a group of like-minded business owners all in one stop. To ask questions, get answers and enjoy the journey of business! If you haven’t joined the Like Minded Business Owners Facebook Group, then hope over there after this episode and join! Simply search Like Minded Business Owners in Facebook or come to the show notes for the like. Show notes are at www.socialmediaandmarketing.com.au/60
www.facebook.com/groups/LikeMindedBusinessOwners
I am just a wee bit excited for this episode, but first, I just wondered, have you downloaded by ever so popular FREE eBook – 108 Social Media Content Creation Ideas?
No?
Well, if you’re struggling with social media, and content creation and ideas, this is the eBook for you and hey it’s free!
Simply head to www.108social.com.au and download it from there.
If you get it, read it, print it out and look at it all the time, it will change your life (or at least your social thinking challenges life!)
So, it’s at www.108social.com.au
Ok, today we are talking email marketing and segues. What’s a segue you might ask – well it’s kind of like telling a story and then relating that story to what the email is about.
If you are on my list and received my baby shark do do do do to, email last week, that’s what a segue is!
Anyway, I am going to let my guest tell you all about it today.
I am very excited and maybe a little more excited than usual because, not only do I LOVE email marketing, but I have my FIRST international guest on!
YAY!
I’m going international (or at least for this ep!)
I have stalked, kindly, in a marketing way, stalked Brenna for a couple of years now. I love what she does, and I think we started our businesses at a similar time, so that’s always fun.
I admitted stalking her in her group a few weeks ago and she reached out via Instagram DMs and said, hey I’d love to be a guest on your podcast – what do you think?
Umm, me thinks yes!
Side note, this or that is exactly why I love social media. Strangers become friends even from across a few oceans.
Brenna has the Social Rescue and is all about the email copy! She is the co-creator of the Content Bar and her passion is making writing emails easy-peasy!
The rest, well she can tell you that.
So, here goes, my first international guest … YAY!
INTERVIEW WITH BRENNA
https://thesocialrescue.com/
https://www.instagram.com/brennamcgowanco/
https://thesocialrescue.com/segue-landing-page/
I so hope you enjoyed that and got so much from it. I loved it and have learnt so much from following Brenna. I am so thankful that we were able to coordinate time across the seas to chat.
I think it was my morning and her afternoon (on the previous day).
My hubby told me to tell her that Trump had not been impeached – because we were in the future and she was a day behind! As she laughed, I thought, mmm, I think my hubby maybe turning into a “dad joke” person!
On that note, that’s all for episode 60!
I’ll be back next Thursday with another great episode to help you simplify your business in 2020.
If you’re enjoying this podcast, can I ask you to do me a favour or two
- Subscribe to this podcast – I have some exclusive content coming up for those who do!
- Could you share with this a friend? Another superstar business owner who’s doing the daily grind and would appreciate someone making their business simpler, and
- If you’re looking to share some love in February, the love month, I’d love you to leave me a rating or even a review if possible.
See you next week on the podcast for episode 61. But in the meantime, let’s hang out on social and get social on social – you’ll find me on Instagram, Facebook and my fav LinkedIn.
But whatever you do,
……..remember small business peeps, as my opening song says, there’s no point in dreaming small!
Hey there podcast family, welcome to episode 59 of the Small Business Made Simple Podcast.
Thank you for lending me your ears today – I know you have lots of choices, so I sincerely appreciate me being one of them!
If you’re a first time listener, super super welcome, I am so pleased to have you here. I am your host Jenn Donovan, and, it’s my job, via this podcast, social media and everywhere else actually, to make your business life simpler.
Business can be lonely and hard and complicated and it’s hardly ever easy, but it should be simple or at least simpler, so that’s my commitment you to on the Small Business Made Simple podcast!
One way I help to make your life simpler is by having a group of like-minded business owners all in one stop. To ask questions, get answers and enjoy the journey of business! If you haven’t joined the Like Minded Business Owners Facebook Group, then hope over there after this episode and join! Simply search Like Minded Business Owners in Facebook or come to the show notes for the like. Show notes are at www.socialmediaandmarketing.com.au/59
www.facebook.com/groups/LikeMindedBusinessOwners
I recent ran a networking evening, I’ll do a podcast episode all about that in coming weeks – because there was some amazing things that came out of that, but I had a question posed to me, from someone who was there (actually someone asked them) and I just can’t get it out of my head – so now there’s a podcast episode all about it.
That’s one way to answer I guess!
The question was
How do I let people know about my business, if they don’t read my local paper and they aren’t on social media?
BOOM!
What a spectacular question? Yes?
What percentage of the population do you think we are dealing with here?
I actually say, not much. After all is you believe the stats, around 95% of Australians are using social media, especially Facebook.
So, the question might be more like, how do I get people to notice my business if they aren’t that ACTIVE on social media (or haven’t already found me on social media) and don’t read the local newspaper.
That’s the question I am going to answer.
Because I believe, actually I SEE, so many small business owners making these mistakes and rather than fixing mistakes, look for other ways to fix the problem. Which puts them on a constant search for something that they will probably never find.
Most of my answers to this question will only require time, not money, not all of them, but most of them so don’t think I’m going to say, “run ads”.
Although if you are interested in running Facebook ads, my Facebook Ads for Beginners course is a great start! You’ll find that in my shop at www.socialmediaandmarketing.com.au
Now if you have been in my world for any length of time, some of these answers or examples of how, are going to be SO familiar to you.
It’s like the drum that I beat – the stuff that I crow about ALL THE TIME.
But other answers I hope will give you a tip or trick you perhaps hadn’t thought about, or maybe you have and I’m just going to push you over the edge to actually do them.
Ok, first up
-
KNOW THE BASICS OF MARKETING
-
who is your who,
- what is your niche, what do you want to be famous for?
If you can’t answer these questions, then you can’t market effectively.
If you can answer these questions – then yay you! Just remember to always be listening to the market.
This has been a HUGE lesson for me in the last 12 months – listen to my market rather than trying to find the market I thought I was looking for or what I thought they were looking for.
Hey, that’s another good topic for a podcast!
When I sat down, really sat down, and looked at who I was attracting and what they wanted, I shifted my business – not entirely because I still have awesome men as private clients, but the reality is that my monthly business hub is now a Women in Business HUB, and I’ve started a Women in Business quarterly networking night.
And guess what? That’s what people wanted and now it’s full steam ahead.
So, lesson, you might know who your who is, and what you want to be famous for, but it’s a moving constant. The only constant thing is that it’s moving.
Be ready to listen.
- GO WHERE THE MARKET IS
You’ve got to know the first bit I just spoke about, but when you know that, go where your market is – where do your ideal client/customers hang out.
Figure that out.
Don’t do Instagram because you like it – do it because your prospects hang out there.
Don’t dismiss LinkedIn because you don’t “get it” – if your people are on there, learn all you can and conquer it.
If your people are in Facebook groups – then get in there, give enormous value and make them love the crap out of you!
Again, learn to listen or in this case observe.
Is this easy? Maybe not. Maybe it will take research – so grab a wine and research! Or a coffee if it’s day time!
- SPEND TIME ON SOCIAL MEDIA
If there’s one thing I can guarantee, or at least 99% of the time, you cannot put up a post and expect the money to start rolling in.
Except of course, if you’re in my Buy from A Bush Business group! That group is insane – one post can net $15K – but that’s a whole different topic and story.
I digress but check it out. Go to Facebook and search Buy From a Bush Business and join up. It’s so insane – almost 200,000 members as we speak …
Ok, but onto topic – you can’t put a post-up on Instagram, throw a few hashtags at it and think people are going to buy or even notice.
You can’t put something up on Facebook once and think that everyone’s seen it.
And I know you’ve heard all this before.
It’s called social media. It’s for being a little social or a lot social.
Statistics tell us know that we should be active for more than 10 minutes before we put up a post and at least 10 minutes afterwards.
I’m not sure the 10 minutes thing is accurate, but I totally agree with the premise.
To think that we can just post and ghost, and still get traction is not really thinking the whole social media platform through properly.
I’m gunna say, you know it’s coming ..
H2H people
Human to Human
Interact with people. Comment, like, give advice, share a story, give a tip or trick or share a connection that will help. Be strategic about it.
You know, just like you would in real life.
You wouldn’t walk into a party, throw your brochures at everyone and nick off … no you’d stay, talk, nurture, explain, chat and so forth
Start thinking like this on social media and I 100% guarantee you, you will start attracting more people and more of the right people.
Which leads me a very good segue into point 4
- NETWORK
If you want more people to know about your business, then get out there and tell more people!
Network ask to speak at your local Rotary or Lions Club or CWA. Go to business meetings, join a chamber or a hospital board – get out there and let people know who you are.
If you don’t have a networking group, then create one yourself – just like I did. If you need some help with that, sing out or listen into Kellie Briggs podcast – Business Networking by Design. She’s brilliant and gave me the inspiration to start my own networking group.
Stop waiting for people to find you. Stop waiting for people to stumble across your website or your social media. That’s slow growth.
The people you meet whilst out networking, they tell people who tell people.
What’s that saying, it’s one of my favs – if you want to go fast go along, if you want to go far, go together.
- BLOG OR START A PODCAST
Writing blogs or starting a podcast is down the same lines as networking – it’s all about getting people to know you, know your voice, your values, your expertise, your brand.
There’s a reason why people who consistently blog or podcast build their businesses faster.
Or even better, put yourself out there to be a guest on someone’s podcast, just like guest blogging but better!
- EMAIL MARKETING
This is a huge one. If you haven’t listened to episodes 9 and 10 of this podcast – then once you finish this one – go listen to them. www.socialmediaandmarketing.com.au/9 and socialmediaandmarketing.com.au/10
They are all about email marketing and getting your emails opened and read.
People really underestimate the value of email marketing.
Everyone seems on board with social media but people are hesitant at sending out emails and yet statistics tell us that you will have a much bigger and better response to 1 email than you will to 1 social media post.
And stats don’t lie!
If you aren’t gathering emails from customers, then you are only making half a sale. If you are gathering them and not using them to re-market to someone who already knows, likes and beginning to trust you, then you are simply leaving money on the table.
Everything, everything in your business is easier when you have a list to market too.
You don’t need a big list – just a well nurtured list to be successful.
If you do one thing differently this year and you don’t have an email list already – then please please start building one.
If you’re looking for amazing templates and a really beautiful and cheap email provider – have a look at Flodesk.
I’ve changed over to there (mostly) and it’s so so gorg!
I am in love!
It doesn’t suit all brands, but if you are targeting women, then it’s a definite look at thing!
Go to http://bit.ly/loveflodesk and check it out. Link in the show notes at www.socialmediaandmarketing.com.au/59
- COLLABORATE WITH OTHERS
Find other businesses that compliment yours but aren’t in direct competition and do some collaborations with them.
I had a kitchen shop back in my retail days, we collaborated with clothing stores, the local chemist, the jewellers – they all had customers just like mine but sometimes different – so we ran events together.
But you don’t have to do events together – do an Instagram take over. Take cover each other’s Instagram for a day and do some stories or posts about your business on their platform.
Write a guest blog for someone else.
Offer to put brochures in each other’s businesses or sell something of their’ s through your shop or online store.
Exchange email lists and do a collaborative series of emails to each other’s lists.
Collaborations are as old as time itself. Helping someone else get what they want, whilst getting what you want.
My kids did it all the time. You watch out for Mum whilst I get the lollies and then we’ll share them – you know the tricks – it’s same same in business!
Business isn’t easy. Anyone in business will tell you that. And most people, if they’re honest will tell you that going into business for themselves was the best and the worst thing they’ve ever done!
So never do it alone. It’s too hard. Find your tribe and share your story.
Hanging out with like minded people, financial collaboration or not, it will be the best thing that you’ll ever do for business!
So, there’s 7 ways to get your business noticed pretty much without too much cash injection or capital.
Other ways (because I’m an overachiever) would be
- Facebook Ads
- Google Ads
- Posting into Facebook groups – other peoples
- Running online competitions
- Running a “top fan” competition
- Doing giveaways instore or online
- Walking the streets of your business district and introducing yourself to other business owners and letting them know what you sell so they can send referrals
- Give referrals to others – give, give, give and then they might just return the favour
Oh, my goodness I could go on and on – but I won’t. I am sure you can come up with others that I haven’t mentioned or perhaps even thought of!
If you do think of some more, hope into the Like Minded Business Owners group and let me know. I’d love to hear about them.
And hey, it’s another way to get your brand out there!
See what I did there!
Ok, that’s all for episode 59, that’s enough!
I’ll be back next Thursday with another great episode to help you simplify your business in 2020.
If you’re enjoying this podcast, can I ask you to do me a favour or two
- Subscribe to this podcast – I have some exclusive content coming up for those who do!
- Could you share with this a friend? Another superstar business owner who’s doing the daily grind and would appreciate someone making their business simpler, and
- If you’re looking to share some love in February, the love month, I’d love you to leave me a rating or even a review if possible.
See you next week on the podcast for episode 60. But in the meantime, let’s hang out on social and get social on social – you’ll find me on Instagram, Facebook and my fav LinkedIn.
But whatever you do,
……..remember small business peeps, as my opening song says, there’s no point in dreaming small!
Hey there podcast family, welcome to episode 58 of the Small Business Made Simple Podcast.
Thank you for lending me your ears today – I know you have lots of choices, so I sincerely appreciate me being one of them!
If you’re a first time listener, super super welcome, I am so pleased to have you here. I am your host Jenn Donovan, and, it’s my job, via this podcast, social media and everywhere else actually, to make your business life simpler.
Business can be lonely and hard and complicated and it’s hardly ever easy, but it should be simple or at least simpler, so that’s my commitment you to on the Small Business Made Simple podcast!
One way I help to make your life simpler is by having a group of like-minded business owners all in one stop. To ask questions, get answers and enjoy the journey of business! If you haven’t joined the Like Minded Business Owners Facebook Group, then hope over there after this episode and join! Simply search Like Minded Business Owners in Facebook or come to the show notes for the like. Show notes are at www.socialmediaandmarketing.com.au/58
www.facebook.com/groups/LikeMindedBusinessOwners
My guest today, Clare Wood who actually has her own podcast – the Clare Wood Podcast – is coming to chat about money mindset.
This is a BIG thing for so many small business owners.
The stories from our past, the stories that will come in our future – lots of them, that involve money, will depend on our mindset when it comes to money.
I was listening to Clare’s podcast one day late last year and she was talking about just this subject – so I thought …. Mmm, if I find this interesting, so will my audience, I’m sure.
So, in true me fashion, I sent her a DM on the gram and asked her to come on and she said, clearly, yes!
Clare’s a qualified accountant turn business coach and she’s got some fabulous insights for you around money.
So, let’s welcome Clare to the podcast!
INTERVIEW WITH CLARE WOOD
www.clarewood.com.au
I really hope you enjoyed that episode. I know I did making it and it’s always nice to make new podcasting friends too!
I’d love to continue the conversation in the Facebook group – Like Minded Business Owners. How’s your money mindset?
Ok, that’s all for episode 58.
I’ll be back next Thursday with another great episode to help you simplify your business in 2020.
If you’re enjoying this podcast, can I ask you to do me a favour or two
- Subscribe to this podcast – I have some exclusive content coming up for those who do!
- Could you share with this a friend? Another superstar business owner who’s doing the daily grind and would appreciate someone making their business simpler, and
- If you’re looking to share some love in February, the love month, I’d love you to leave me a rating or even a review if possible.
See you next week on the podcast for episode 58. But in the meantime, let’s hang out on social and get social on social – you’ll find me on Instagram, Facebook and my fav LinkedIn.
But whatever you do,
……..remember small business peeps, as my opening song says, there’s no point in dreaming small!
Hey there podcast family, welcome to episode 57 of the Small Business Made Simple Podcast.
Thank you for lending me your ears today – I know you have lots of choices, so I sincerely appreciate me being one of them!
If you’re a first time listener, super super welcome, I am so pleased to have you here. I am your host Jenn Donovan, and, it’s my job, via this podcast, social media and everywhere else actually, to make your business life simpler.
Business can be lonely and hard and complicated and it’s hardly ever easy, but it should be simple or at least simpler, so that’s my commitment you to on the Small Business Made Simple podcast!
One way I help to make your life simpler is by having a group of like-minded business owners all in one stop. To ask questions, get answers and enjoy the journey of business! If you haven’t joined the Like Minded Business Owners Facebook Group, then hope over there after this episode and join! Simply search Like Minded Business Owners in Facebook or come to the show notes for the like. Show notes are at www.socialmediaandmarketing.com.au/57
www.facebook.com/groups/LikeMindedBusinessOwners
Today is all about that page on your website, that doesn’t get as much love and attention as I think it should or rather, I definitely know it should.
Your About page is one of the most important web pages on your blog.
Why?
Because, if you get your About page right, it will help you build a strong brand and position yourself as the go-to expert in your industry.
It took me hours to write my About Page.
Lots and lots of research.
I looked at what other people in my industry, and outside my industry did, what the people who I crush on have in their About pages, and how I could come across as “me” in a page.
I wanted a visitor to read my About Me page and feel like they found a friend, maybe even a soul mate!
I wanted them to know me, know my expertise, know my business core values and yes, even a little about me personally.
I have an eighties style questionnaire on there as well – just for fun. One of the questions is “what’s of your most embarrassing moments?”
I can tell you hand on heart; I’ve never told anyone this (who didn’t come to my wedding anyway!).
It’s SO embarrassing but it’s real, it’s me … and I know I’m not the only one who’s do it! AKA my favourite TV show Friends – if you read it, and you’re a friend’s fan, you’ll know what I mean!
Like I said, I put hours into the creative writing of my About Me page.
But there are SO many out there, that just simply slap a few paragraphs together, make it all about them, and call it an About Page.
The funny thing about and About page – is that it isn’t really about YOU at all.
It’s actually about your client or customer or prospect, and only a little about you!
It’s showing them who you are, so that they can
(a) Know they are connecting with a human
(b) Find similarities in either what they are looking for or who they are
That old H2H thing I’ve been crowing about for ages – human to human connection!
So, let’s go over the elements that make up a good About page
- You position your authority in your industry.
Once people read your About page, they should know EXACTLY what you do and who you did it for.
Who is your who and what do you want to be famous for?
These are the two questions you need to consistently ask yourself when you are planning out your About page.
Writing this page isn’t the easiest thing to master, but it’s possible once you understand the essential elements that must be included.
- Ignore the Myths!
Myth #1: Write only about yourself – Your About page doesn’t have to focus completely on you. Sure, it can include your personal story, but it’s wise to focus on how you solve a problem for your readers.
Myth #2: Use minimal design – I agree with this, to an extent, for some professions. For example, if you’re a freelance writer, most of your target audience will be more interested in your words than whatever WordPress theme you’ve opted for.
On the other hand, if you’re a web developer or graphics professional, you really have to make your About page attractive.
The point is, don’t let these About page myths stop you from designing a page that’s right for your target market.
- Focus on people’s pain points and the solution that you can offer them.
- Unlike the homepage, the About page should be directed at using your own personal story and unique selling point (USP) to create a strong impact that drives leads. Make sure your readers can relate to your page and learn from it.
On your About Page you should have:
Headline: Every web page needs a headline, and your About page is no exception. Make it clear, simple and benefit driven!
Supporting image: “A picture is worth a thousand words.” No matter how attractive and well-written your page is, if it’s nothing but text, you will lose a lot of potential customers. Don’t let that happen to you.
Add an image to your About page that shows who you are and what you offer. It could be your own photo, a custom logo, a short video — you choose.
With images, make sure they don’t slow your page down. Load speeds count and if you want people to read your About page, it has to load quickly.
Storytelling: Every successful About page is centred around the author’s story. After all, a lot has happened in their lives before they got to the current point in their online business.
However, avoid excessive self-praise and don’t be boring.
Call-to-action: Where do you send people after they have read your About page? Don’t leave it to chance; guide them with a call-to-action.
I have heaps. Connect with me on Instagram, join Like Minded Business Owners, get one of my freebies or send me a message.
Calls to action are SO important. Make sure you have at least 1.
Colour choice: Colours have a significant effect on people’s behaviour and buying decisions.
When using colours, make sure that your About page is consistent with the rest of your branding so readers will identify with your site.
Navigation and fonts: If you want your About page to be successful, people need to be able to find it and read it. Make sure that it’s an easy menu item to find in the navigation main menu.
Now it doesn’t have to be called an About Page – you can get as creative as you like. You can call it “Get to know Jenn” or “Who is Jenn” etc.
BUT if you’re going to get creative, make sure it’s obvious! Sometimes we get a little too creative and the message is lost to the reader.
Understanding the effect of words: You want your About page to build a connection with your target audience and influence their decision-making process. A great way to do that is by using a conversational tone and evoking emotion with the words that you choose.
Finally, put the most important bit, first! Above the fold is still in play when it comes to your About page – you still only have seconds to engage someone. Make it count above the fold.
As I said, my about me page took lots of research and lots of time and energy to design. It’s not perfect, FAR from it – but I do think it’s a perfect representation of me.
The person you’ll get online, the person you’ll get offline and the person you’ll get on the phone if you call!
It’s authentically me!
So, here’s how it’s structured:
(i) Intro to me – my past to know and a little of why I do what I do.
(ii) Brands I’ve worked with (showing expertise)
(iii) What I know for sure (sharing some of my experiences/thoughts/ideas around business)
(iv) My business core values – because I believe that people will do business with people whose values match their own
(v) Why me – why I’m a little different
(vi) What others say about me (testimonials)
(vii) 80’s style quiz – letting my reader get to know me personally a little (including that embarrassing story!)
(viii) What to do know … me Calls to Action – CTAs – join this, listen here etc
(ix) Freebies – because who doesn’t like a freebie or two!
(x) Form to get in touch, and
(xi) My Instagram live feed – for good measure and a call to action to follow me on Instagram without saying “follow me!”
So, let’s take some action.
What does your About you page look like on your website? Perhaps it needs some work, perhaps the messaging isn’t clear or perhaps it leaves the reader not sure who you are or what you do or how you can help them?
Or maybe, it ALL about you and there’s no value in it for the reader
Or maybe, it’s not about you at all – the reader can read it all and still have no idea who YOU are – not your brand but YOU, the human behind the brand.
Now if you’re listened to all this and you don’t have an About Page on your website or maybe you don’t have a website, then all these points are more than relevant for your Facebook Business page, your Instagram profile or your LinkedIn profile.
But, you can also make an About You page without a website!
Just go to www.about.me and you can get your very own About Me free page set up. You can put it at the bottom of your emails or a link in your social accounts – anywhere you can someone to know more, but there’s limited characters! But, that’s all for episode 56.
I’ll be back next Thursday with another great episode to help you simplify your business in 2020.
If you’re enjoying this podcast, don’t forget to subscribe so you never miss an episode and share this with a friend. If you’re still in gift giving mode, I’d love a rating and a review. Those things are like gold for podcasters like me! It would mean the world.
PS – you can leave more than one rating and review – just saying!
See you next week on the podcast for episode 57. But in the meantime, I’d love to connect with you all on social – so let’s get social on social – I’m on all the platforms, so let’s do that!
…….. and remember small business peeps, as my opening song says, there’s no point in dreaming small!
Hey there podcast family, welcome to episode 56 of the Small Business Made Simple Podcast.
I looked forward to episode 52 so much and ticking off the goal of doing a podcast a week for a year, that’s now I’m just, what number am I up too! It no longer correspondences with the week of the year! Confused? Me too!
Anyway, welcome. Thank you for lending me your ears today – I know you have lots of choices, so I sincerely appreciate me being one of them!
If you’re a first time listener, super super welcome, I am so pleased to have you here. I am your host Jenn Donovan, and, it’s my job, via this podcast, social media and everywhere else actually, to make your business life simpler.
Business can be lonely and hard and complicated and it’s hardly ever easy, but it should be simple or at least simpler, so that’s my commitment you to on the Small Business Made Simple podcast!
One way I help to make your life simpler is by having a group of like-minded business owners all in one stop. To ask questions, get answers and enjoy the journey of business! If you haven’t joined the Like Minded Business Owners Facebook Group, then hope over there after this episode and join! Simply search Like Minded Business Owners in Facebook or come to the show notes for the like. Show notes are at www.socialmediaandmarketing.com.au/56
www.facebook.com/groups/LikeMindedBusinessOwners
Today, as mentioned in the intro, I have a guest, Belinda from Your Social Bee, talking about Pinterest for business.
As I mention in the interview, Pinterest to me has been, sit on the coach, Friday night, wine and cheese in hand and scroll to my little hearts content on Pinterest. Going down numerous rabbit holes and surfacing when I think “what was I looking for again”.
But this year, Pinterest is a goal of mine. I do a podcast every week and I regularly blog, so therefore, I have oodles of content (tech word that – oodles!).
Pinterest seems like a fairly clear option for me to repurpose my content in a way I am currently not repurposing and also to break into an international market – another goal for 2020.
I put in a group on Facebook that I was looking for a Pinterest legend to interview and Belinda was recommended to me.
I reached out and hey presto – here we are!
Belinda’s business is Your Social Bee - https://yoursocialbee.com.au/ - link is in the show notes.
Belinda is a Pinterest strategist and manager and her zone of genius is Pinterest for Business.
If you’ve never thought about Pinterest as a marketing strategy, or even if you have, listen in. I think you’ll be surprised about the statistics of Pinterest, who’s the target and the type of businesses using it for marketing purposes.
So, without holding Belinda up anymore, welcome Belinda:
INTERVIEW WITH BELINDA
https://yoursocialbee.com.au/
Convinced that Pinterest needs to be on your radar yet? I really hope you enjoyed that episode as much as I did making it.
For those interested, I have started my Pinterest journey just this week and you can be sure that I will let you know of my progress or lack of as time goes on this year.
No doubt I will be doing another episode of what I’ve found or how’s it helped my business or vice versa, if it doesn’t work.
But, that’s all for episode 56.
I’ll be back next Thursday with another great episode to help you simplify your business in 2020.
If you’re enjoying this podcast, don’t forget to subscribe so you never miss an episode and share this with a friend. If you’re still in gift giving mode, I’d love a rating and a review. Those things are like gold for podcasters like me! It would mean the world.
PS – you can leave more than one rating and review – just saying!
See you next week on the podcast for episode 57. But in the meantime, I’d love to connect with you all on social – so let’s get social on social – I’m on all the platforms, so let’s do that!
…….. and remember small business peeps, as my opening song says, there’s no point in dreaming small!
Hey there podcast family, welcome back and welcome to episode 55 of the Small Business Made Simple Podcast.
As usual thank you for lending me your ears today – I know you have lots of choices, so I sincerely appreciate me being one of them!
If you’re a first time listener, super super welcome, I am so pleased to have you here. I am your host Jenn Donovan, and, it’s my job, via this podcast, social media and everywhere else actually, to make your business life simpler.
Business can be lonely and hard and complicated and it’s hardly ever easy, but it should be simple or at least simpler, so that’s my commitment you to on the Small Business Made Simple podcast!
To help your life or at least your working life to be simpler – come and join in my group Like Minded Business Owners. Ask questions, mingle (online mingle) with like minded business owners and show your expertise and market your business just a little!
Besides my marketing/business owners’ group – I also have another group on Facebook. It’s called Buy from a Bush Business – the link is in the show notes if you’d like to check it out.
https://www.facebook.com/groups/buyfromthebush/
At the time of recording these a little over 135,000 people in the group – yep 135,000 (yikes!) and it’s this group that has inspired this episode.
But whether you’re in that group or not, there’s a few things I consistently see business owners doing in both their digital and social media marketing, as well as offline marketing, that they could just tweak a little and make themselves easier to buy.
My mentor taught me two things around this subject:
- Make yourself easy to buy from, and
- A confused buyer never buys
I’m pretty sure if you looked your consumer behaviour you’d agree with both.
If you have to click 7 buttons to purchase something through someone’s check out, you’ll likely stop after button 3, if you google someone’s business or look them up on social media and can’t find them, you’ll move onto the next business or if you pick up the phone to chat to someone only to get an answering machine or an undecipherable message, you’ll, again, more on.
It may not be fair, and it may not be right, but the world moves at a quick pace and we, as business owners, need to make things as simple and easy as possible in order to get the sale.
We lose momentum really quickly and are well aware, as consumers, that there’s always the next business who will want our money.
So, how do you make yourself easy to buy from?
- Be Your Own Customer
Whether you have an online shop, a bricks and mortar or your sales are made via messenger, have you been your own customer and gone through the process?
Or better yet, get your Mum or Grandma to do?
What’s that saying, if you can’t explain it to a 6 year old, you don’t know what you’re talking about.
So, if a person who has little computer skills can’t navigate your website or your social media, then there’s some fixing to do.
The KISS method – keep it simple superstar!
If your processes are streamlined, simple and easy, you are going to win more business than your competitors who aren’t.
I super guarantee it!
- Be Easy to Find
I think it was the wonderful Kate Toon, Beyoncé of SEO, a past guest of this podcast (episode 39 for those playing along at home!), who said
If you’re not on google, are you even on the internet?
And further to that, if you are on google but no one can find you, are you even a real business?
Yes, you might not come up in lots of searches, but if I type into google your actual business name and location and you don’t come up …. You are definitely not making yourself easy to buy from.
Google my Business should be your BEST FRIEND in 2020.
Not sure what I’m talking about, google, google my business! And perhaps check out episode 47 where I talk about the 6 marketing predictions for 2020 – Google my Business is one of them!
If you don’t have a website, if you can’t afford or don’t want to do google ads, make sure you have google my business set up and you are posting to it like you would a social media platform like Facebook.
It will, in time, make you easy to find!
- Email Signature
How many emails do you send each day? Each week? Each Month?
What’s your email signature look like?
Is it branded? Does it have your contact numbers, email, website? Social Media icons so people can click and check you out?
Bonus points if it has a photo of you! I would recommend every person has a photo of themselves in their email signature.
Why? Because humans interact with humans – not logos.
If you’re concerned – have both a logo and a photo or a photo of you holding the logo!
If you create blogs or podcasts or great content like that, have a link to your latest one in the email signature too!
(This is something I need to work on – it’s a bit hit and miss – depending on where I send my emails from – Gmail, outlook, mail chimp, Flodesk etc)
Talking about email providers, I’ve just changed (or in the middle of changing) to Flodesk. If you’re interested in a new email provider – go to https://flodesk.com/c/LOVEJENN and have a look. There’s a 30 day trial but after that, with my little link in the show notes, you can get 50% off and only pay $19 per month.
The templates are super super good! Trust me!
- Links – URL Links.
This is a big one for me. Huge in fact.
Links to products, posts, services that either
- Don’t work – they are broken
- Go to a Facebook page or a home page
- Are click-bait
Drive me insane. I can’t be the only one.
If I click a link, then I actually expect to go to whether I think I’m going. If I want to see product x, take me specifically there – not to a home page, not to a Facebook page where I scroll and scroll and scroll and don’t find what I want.
Make yourself easy to buy.
My other pet hate is lack of links. A business owner will lead you to want to view the product or buy the product or service, and not send you anywhere.
You have to guess. You have to click their name (if it’s said in the Facebook group), hope they have their business prominently placed on their personal page, or google it and see what they can find.
From a marketing point of view, you have to have a serious good “hook” for someone to go to extra lengths to find you or find something you buy. Most will give up rather quickly.
A little like you probably would if you were your own customer or client!
Now don’t get me wrong, I’m totally not perfect. My business and its assets are totally not perfect, and that’s why it’s so important to, again as in point 1, be your own customer.
Every few months, go through your processes, your procedures, your social platforms, your website and so forth and check them out.
Are they pointing where you need? Is all the relevant information there and easy to find? Am I, as the human behind the business, easy to find?
- My last point is round the saying “a confused buyer doesn’t buy”
Do what you do and do it exceptionally well. Don’t keep adding products or services just because. If you make candles, don’t start selling social media management.
If you have an accommodation place, don’t start hairdressing from the reception.
Do what you do well.
If a person can’t tell what you do, by research, by talking to you or your customers/clients, or if there is too many choices, no choice at all will be made.
It’s just the way we are made up.
So, let’s spin this into a positive. I feel like I need to come down from my high horse and give some action steps on how to make yourself easy to buy from.
- Take a few minutes today, or over the weekend, and be your own customer. Go through your website, your social media platforms, click links, see where they lead, fix what needs to be fixed.
- Make a word document or a google doc up and put all your links in it. All your social media platform links, your website, and any other important places you send people throughout the course of your business. Then they’re always handy. You don’t need to get them every time, they are all just in one document.
I have all my affiliate links in my document too. So, if I’m ever recommending a product, and I have an affiliate link for it, I know exactly where to get it!
- Use Google my Business. Post to it, like you would a Facebook page, for instance, once or twice a week – make yourself easy to google!
- Look at your email signature. If you don’t have one. Reach out to a graphic designer and get one made. Or you can, of course, have one made on sites such as fiverr.com – I had mine done a few years ago now – probably time for an update, but I think it cost about $15 from memory. Of course, supporting local business is better, but if you don’t have those skills around you, online is another choice.
- Take a stock of all the ways you make money, or all the products that you sell. Do you need them all? Are they all profitable? (That’s probably a topic for another podcast) Do you have too many and just confuse your buyer? If you know which are profitable, you know which ones to cull!
- Oh and 6, if you’re sharing something for someone to look at, purchase or browse, please give them a link and a link to the exact thing you are talking about. A confused buyer doesn’t buy and neither does a busy one!
So, there you have it. Some ways, I’m sure there’s more, to make yourself easy to buy from.
I haven’t touched on good customer service, but that’s an obvious way to make yourself easy to buy from. Exceptional customer service will also bring more buyers and more repeat buyers!
I need to find someone to come and chat to us about that on the podcast!
That’s all for episode 55 my podcast family.
Let’s hit the ground running in 2020 …. It’ll be as EPIC as you make it!
I’ll be back next Thursday with another cracking episode guaranteed! It’s all about Pinterest and I cannot wait to share it with you!
If you’re enjoying this podcast, don’t forget to subscribe so you never miss an episode and share this with a friend. If you’re still in gift giving mode, I’d love a rating and a review. Those things are like gold for podcasters like me! It would mean the world.
But that is all for Episode 55. I’d love to connect with you all on social – so let’s get social on social – I’m on all the platforms, join the Like Minded Business Owners Group on Facebook - so let’s do that!
…….. and remember small business peeps, as my opening song says, there’s no point in dreaming small!
Hey there podcast family, welcome back and welcome to episode 54 of the Small Business Made Simple Podcast.
As usual thank you for lending me your ears today – I know you have lots of choices, so I sincerely appreciate me being one of them!
If you’re a first time listener, super super welcome, I am so pleased to have you here. I am your host Jenn Donovan, and, it’s my job, via this podcast, social media and everywhere else actually, to make your business life simpler.
Business can be lonely and hard and complicated and it’s hardly ever easy, but it should be simple or at least simpler, so that’s my commitment you to on the Small Business Made Simple podcast!
As I do this podcast recording, smoke fills my farm and visibility is less than 100 metres. Sad thing is the fire is at least an hour away. So, I cannot imagine what it’s like as you get closer.
My heart, like so many of you, bleeds for those who are going through something I hope, selfishly, ever to experience.
I’m lucky my fire fighting hubby hasn’t gone away. The local trucks did, but he stayed in the knowledge that someone had to be in our district in case something happened closer to home.
My podcast is not the place to be making big statements, inserting my personal opinions but it is a voice to encourage humanity.
Right now, we need compassion more than ever, humility more than ever and grace for things we don’t understand.
If you’re not listening to this in real time, so at the start of January 2020, then this next bit might be a bit strange, so forgive me …
But with human lives lost, farm stock lost and birds and animals in the millions lost, I’d like to take this opportunity for a minutes silence…
Ok, so a little fittingly, I have a guest on the podcast today who’s also a country gal like me.
I am always pretty excited to connect with rural ladies doing amazing things. And if that’s you – make sure you get in touch!
Mell Millgate is my guest today. Her business is Starfish Marketing and she lives in Rutherglen. If you haven’t heard of Rutherglen before when you’re probably not a wine person!
Rutherglen has some of the best fortified and red wines in the world!
I digress…..
Mell reached out to me earlier late in 2019 and we’re clicked ever since.
Two rural marketing gals doing very different things – as you’ll hear on the podcast.
Mell runs a marketing agency. And that’s pretty much why I have asked her on today.
How many emails or unsolicited ads do you see with massive promises and guarantees if you’ll just sign up to this agency and let them do your social media?
10 a day.
20 a day.
Minimum right.
I often say that my industry, marketing and social media, has a person for almost every corner in the Australia and agencies who promise you the world to do your social media for you are probably the same.
So how on earth do you choose?
It’s a fact that I am very used to: Everyone knows they should do marketing. Everyone knows marketing will help grow their business and their bottom line, but most don’t have time (aka won’t make time). And therefore, the offer of someone to do it for you seems like a good fit.
So, if you’re thinking of employing an agency to take marketing off your plate, this is the episode for you.
Let’s get into it and welcome Mell from Starfish Marketing.
INTERVIEW WITH MELL MILLGATE – STARFISH MARKETING
(Interview transcript)
www.starfishm.com.au
That’s all for episode 54.
Let’s hit the ground running in 2020 …. It’ll be as EPIC as you make it!
Big love my podcast family ..
I’ll be back next Thursday with another cracking episode guaranteed!
If you’re enjoying this podcast, don’t forget to subscribe so you never miss an episode and share this with a friend. If you’re still in gift giving mode, I’d love a rating and a review. Those things are like gold for podcasters like me! It would mean the world.
PS – you can leave more than one rating and review – just saying!
But that is all for Episode 54. I’d love to connect with you all on social – so let’s get social on social – I’m on all the platforms, join the Like Minded Business Owners Group on Facebook - so let’s do that!
…….. and remember small business peeps, as my opening song says, there’s no point in dreaming small!
Hey there podcast family, welcome to episode 53 of the Small Business Made Simple Podcast and HAPPY NEW YEAR.
2020 is here!
As a young girl, I was born in the 70’s, I remember thinking about 2020 a lot! Dreaming, wondering what my life would be like THAT far into the future.
And all of a sudden it’s here …. I’m not sure I could have ever imagined my life would look like it does, the good, the bad and the sensational .. but I do have really strong memories of thinking about 2020 as a kid.
How about you?
Anyway, as usual thank you for lending me your ears today – I know you have lots of choices, so I sincerely appreciate me being one of them!
If you’re a first time listener, super super welcome, I am so pleased to have you here. I am your host Jenn Donovan, and, it’s my job, via this podcast, social media and everywhere else actually, to make your business life simpler.
Business can be lonely and hard and complicated and it’s hardly ever easy, but it should be simple or at least simpler, so that’s my commitment you to on the Small Business Made Simple podcast!
One way I help to make your life simpler is by having a group of like-minded business owners all in one stop. To ask questions, get answers and enjoy the journey of business! If you haven’t joined the Like Minded Business Owners Facebook Group, then hope over there after this episode and join! Simply search Like Minded Business Owners in Facebook or come to the show notes for the like. Show notes are at www.socialmediaandmarketing.com.au/53
www.facebook.com/groups/LikeMindedBusinessOwners
Every week for the past year I have put out a podcast – so there’s 52 already.
Many of you probably either podcast yourselves (if not you should and that’s a future episode) or at least write blogs consistently – hopefully weekly – be at least consistently.
There’s a lot of time and effort and energy that goes into creating consistent original content like this. A LOT OF WORK.
So, it doesn’t really make sense to do it, market it once or twice and more on to the next one. It’s a pattern I see consistently with content creators.
They are great at creating content – that’s their jam – but they miss out on so much traction not repurposing enough or often enough.
Which is what has inspired this episode – 11 ways to repurpose a single piece of content – plus lots of tips and tricks along the way.
Why repurpose?
Well because, despite what some believe, not everyone sees everything you put on social media or opens every piece of email marketing you send and therefore putting it under their nose more than once is necessary to build traction, build movements and build your expertise.
If they don’t see it or read it or watch it, they won’t know how brilliant you are!
So, let’s dig in::
- SUBMIT TO MEDIA OUTLETS FOR FREE PR
This is probably the least obvious and is the one that needs the first thoughts.
For a media outlet to pick up your content, you need several things, but original content is probably one of the most important.
So, before you publish you blog on your own platforms etc, consider submitting to media outlets for some free PR around your business and expertise.
If you’ve never done any free PR before, have a listen to episode 14 – www.socialmediaandmarketing.com.au/14 where I chatted to PR expert Jules Brooke.
PR can do wonders for your business, your expertise and your bottom line! And plus, if you do get something published – you can repurpose that will all the suggestions below again!
- SHARE ON SOCIAL MEDIA
No matter what platforms you are on – once your blog or podcast is published on your platform, share to social media. Write an engaging couple of lines which leads to a call to action – e.g./ click here to read more and share the heck out of it on social media.
- CREATE A SHORT VIDEO
Video is king. He has been for a while now, and this is a great way of getting some video out there. Either record yourself talking about one or two important points mentioned in your blog or podcast and post on social media.
Again, with a call to action following.
If it’s a podcast you are repurposing, you can create your own videos from the audio (if you publish your podcast on YouTube you could do a screen cast of a section).
Again, repurpose on social media.
Tools for doing short videos, that I use and are fabulous, are Loom, Wavve and Headliner – links to all these are in the show note.
- LINKEDIN ARTICLE
LinkedIn has a platform for publishing articles. Apparently Sunday is the best day for traction on these! Go figure!
Simply cut and paste your article into LinkedIn, create a banner, put a call to action at the end (which might be “come to my website to read more great articles or listen to my podcast here).
Now if it’s a podcast you are repurposing, I am assuming you are doing show notes. It’s the show notes you’d tailor a little and cut and paste as a LinkedIn article. Of course, doing show notes is already another way of repurposing your podcast!
- EMAIL YOUR LIST
Holy cow. Do you forget to do this? So many small business owners I speak to don’t have an email list. I cannot repeat often enough how important an email list is to your business. If you don’t have one – please make 2020 is year you’ll put lots of time and effort into building one.
Email your list with your blog. There’s many ways of doing this – but there’s two I’ve used in particular.
First one, a short email, introducing the blog a little, maybe sharing the first two paragraphs and then a simple call to action of “click here to read on”.
The second is more of an engaging email that talks about the subject of the blog or podcast, a little longer, has a longer “hook” and is probably a little more, in my opinion, personality packed.
It still has, of course, a call to action.
For more on email lists and there importance – listen to episode 9 and 10 – links in the show notes at www.socialmediaandmarketing.com.au/53
www.socialmediaandmarketing.com.au/9
www.socialmediaandmarketing.com.au/10
- USE STORIES
Stories – Facebook Stories, Instagram stories – it’s where the eyes are at, at the moment on social. Canva has some great templates for stories, as does my fav app – StoryArt – links for those are in the show notes.
Create stories, and again, have a call to action in them.
I’ll go out on a limb and say if you’re not doing stories, you are definitely missing out on eyeballs.
- LONG FORM SOCIAL MEDIA
Number 2 was about sharing on social media but 7 is more about sharing a story (not like stories about but a story) in long form to engage the reader.
Humans interact with humans. We get to know, love and trust someone when they give us more than a “read this” on social.
Take the topic, share something around it that might be around the purpose of why you wrote it. Or what’s in it for the reader if they do read or listen?
PS – if you write a good email – this sometimes can be repurposed here with a few changes.
- TURN INTO A WEBINAR OR FACEBOOK LIVE
This one might take you out of your comfort zone or indeed might not be appropriate for every episode – but definitely worth considering.
I turned 4 of my podcasts into webinars last year which extended my audience 10 fold.
If you don’t have webinar software (Easy Webinar, Go to Webinar, Zoom) then maybe consider a Facebook live. Nothing says expert like putting yourself out there live with live interaction with your audience.
Encourage questions …
Have a call to action.
You’re getting this right, you ALWAYS need to be leading your audience to the next step – don’t leave them guessing, show them EVERY TIME what you want them to do next.
- SHARE INTO FACEBOOK OR LINKEDIN GROUPS
If your article or podcast has something in it for the reader/listener (which is clearly does) then think of ways you can share that content into groups.
Look for groups that have specific days to share content – like #episodemonday or #tipstuesday etc etc. They’re out there – use them to your advantage.
My Facebook group – Like Minded Business Owners, has #sharingmonday and #offerthursday – you can repurpose on those days in my group. Not a member, better join in the fun then!
Pinterest, that social media platform that’s really a powerful search engine that we forget about. If you write blogs or have a podcast – you should be looking at Pinterest.
It’s something I am going to invest in, in 2020 – no doubt I will be sharing my results as the year goes on.
For me, it’s something I’m going to outsource I think, my plate’s a little full – but I will let you know how it goes.
I’d encourage you to investigate yourself. If you want the name of my guy (who’s an awesome gal), let me know and I’ll pass on those details.
BTW, I have a Pinterest episode coming up real soon, with an expert guest. Subscribe so you don’t miss that one!
- QUOTES FROM BLOG/PODCAST FOR GRAPHICS
My absolutely, hands down, favourite platform for creating graphics is Canva.
Pull some engaging quotes from your content, make them into a graphic and share on social media.
One of the simplest ways to repurpose your content.
Of course, with a call to action!
So that’s my 11 ways to repurpose 1 single piece of content. WOW! I hope you are impressed but more importantly, I hope I have inspired you to repurpose, repurpose, repurpose!
There’s lots of other ways to repurpose content, perhaps not all your content, but definitely a good lot of it.
- Share on platforms such as Missinglettr, Medium, Quora, Slide Share – links to all those are in the show notes
- Build an infographic from the information – perhaps on Piktochart or Canva – again links in the show notes
- Share on any stats on twitter – twitter users loves stats!
- Create spin offs from your blog. Perhaps there’s a subject you touched on a little in your piece of content that could be a piece all unto itself!
So, there you have it. All the ways I can think of on the at the beginning of 2020 to repurpose your content.
If you can think of another or actually do another, let me know. Send me a DM on Instagram or put it in the group Like Minded Business owners or just send me an email jenn@jenndonovan.com.au – I’d love to hear about them!
So, just to wrap up, here’s the 11 again::
- Get published - Free Media PR
- Share on social media with link
- Video, Video, Video
- LinkedIn article
- Email your list
- Share in stories
- Long form posts – tell me a story
- Turn into a webinar or Facebook live
- Share into Facebook or LinkedIn groups
- Make graphics with quotes and share on social media
That’s all for episode 53.
Let’s hit the ground running in 2020 …. Make repurpose your word for the year perhaps!
Big love my podcast family ..
I’ll be back next Thursday with a special guest to chat about finding the right Social Media agency, if you’re looking to outsource your social media. It’s a good one.
If you’re enjoying this podcast, don’t forget to subscribe so you never miss an episode and share this with a friend. If you’re still in gift giving mode, I’d love a rating and a review. Those things are like gold for podcasters like me! It would mean the world.
PS – you can leave more than one rating and review – just saying!
But that is all for Episode 53. I’d love to connect with you all on social – so let’s get social on social – I’m on all the platforms, so let’s do that!
…….. and remember small business peeps, as my opening song says, there’s no point in dreaming small!
Hey there podcast family, welcome to episode 52 of the Small Business Made Simple Podcast.
Thank you for lending me your ears today – I know you have lots of choices, so I sincerely appreciate me being one of them!
If you’re a first time listener, super super welcome, I am so pleased to have you here. I am your host Jenn Donovan, and, as you’ll learn along the way, I pretty much live, breathe, dream marketing and social media! I’m all about making your life, your business and your marketing simpler. Because business isn’t always easy, but it should be simple or at least simpler.
One way I help to make your life simpler is by having a group of like-minded business owners all in one stop. To ask questions, get answers and enjoy the journey of business! If you haven’t joined the Like Minded Business Owners Facebook Group, then hope over there after this episode and join! Simply search Like Minded Business Owners in Facebook or come to the show notes for the like. Show notes are at www.socialmediaandmarketing.com.au/podcast
www.facebook.com/groups/LikeMindedBusinessOwners
So, as I mentioned just before, this is episode 52 – and alas the end of the year.
Back in December 2018 when the idea for this podcast was born inside my little brain one day when sitting beside the pool pondering the question
“what can I do to stand out from the crowd, to education small business owners and have the biggest impact I can in 2019?”
The answer was of course the Small Business Made Simple Podcast.
On episode 1 I declared that I would commit to doing 52 of these and aha today is the day that I can tick that goal off my list.
I was done 52 podcast episodes – 1 every week for 2019.
Don’t panic, I’m not stopping now. I’ve got a white board full of podcast ideas to take me to at least August next year!
But I guess, I just wanted to reflect on that achievement with you all.
If there’s something that you want to achieve in 2020, maybe it’s been on your list in 2019 or even earlier than that, and just hasn’t got done yet, I want to encourage you to do it.
Back in January this year, I’d never done a podcast episode. In fact, I’d never ever been on a podcast as a guest, I hadn’t even studied what it would take.
I just did it.
Mind you when I let myself take the idea seriously, I YouTubed like a crazed teenager to find out how the heck I was going to do it.
And to be honest, I will probably never listen to episode 1 – because I am afraid of what it might sound like.
I know that I edited the crap out of it and took as many breathes, ummms and you know’s out of it that I could!
It wasn’t perfect, to some it probably wasn’t even good, but it was done.
My mentor had a saying “ready, fire, aim” – yes, ready, fire, aim (not the other way around!) and would say that the world doesn’t need anybody else “aiming to do something”.
Just do it. Work with what you have and fix it or change it or make it better as you go because if you wait for perfect, you’ll never do it.
So, on this very short and short episode 52, on boxing day 2019, I want to encourage you to
READY FIRE AIM
On that project that you have for 2020 or on that project that never made it to the top of the list in 2019 or even just in life itself.
Perfection is a trap and doing the same thing over and over again and expecting a different result is the definition of insanity!
READY FIRE AIM
Before I go, I would encourage you to take a listen to a couple of past episodes of this podcast, in case you haven’t managed to listen to them yet:
Episode 46 – Planning for 2020 – What’s your Word. www.socialmediaandmarketing.com.au/46
Episode 47 – 2020 Marketing Predictions – 6 Essential Marketing Trends for 2020 – www.socialmediaandmarketing.com.au/47
And
Episode 48 – What happened when I said yes for a year – www.socialmediaandmarketing.com.au/48
If you get a chance to listen to all those – then I know your mindset, heading into 2020, will be just where you need it to be to plan your best year yet.
If you want to reach out and chat to me about what 2020 might look like for you and have a FREE 30 minute zoom call – then simple go to https://calendly.com/jenn-smm/discovery
PS – I’ve never offered this before via my podcast – but I figure if I’m really serious about wanting you to have the best start in 2020 – then offering to have a chat is the one way I can really impact you and your business.
PPS – if you listen to episode 46 about picking a word for 2020 – you’ll quickly notice that mine is IMPACT. I want to have an impact on as many small business owners as I can …. Hopefully that’s you too!
There’s no discovery of the week today – just you and me having a chat.
That’s all for episode 52.
I’m proud of how 2019 turned out for me, and I sincerely hope you are proud of you too.
Big love my podcast family ..
I’ll be back next Thursday (arrh it’ll be 2020!) with some more marketing know-how and another discovery of course.
If you’re enjoying this podcast, don’t forget to subscribe so you never miss an episode and share this with a friend. And maybe leave me a rating and a review wherever you listen in. Those things are like gold for podcasters like me! PS – you can leave more than one rating and review – just saying!
But that is all for Episode 52. I’d love to connect with you all on social – so let’s get social on social – I’m on all the platforms, so let’s do that!
…….. and remember small business peeps, as my opening song says, there’s no point in dreaming small!
Hey there podcast family, welcome to episode 51 of the Small Business Made Simple Podcast.
Thank you for lending me your ears today – I know you have lots of choices, so I sincerely appreciate me being one of them!
If you’re a first time listener, super super welcome, I am so pleased to have you here. I am your host Jenn Donovan, and, as you’ll learn along the way, I pretty much live, breathe, dream marketing and social media! I’m all about making your life, your business and your marketing simpler. Because business isn’t always easy, but it should be simple or at least simpler.
One way I help to make your life simpler is by having a group of like-minded business owners all in one stop. To ask questions, get answers and enjoy the journey of business! If you haven’t joined the Like Minded Business Owners Facebook Group, then hope over there after this episode and join! Simply search Like Minded Business Owners in Facebook or come to the show notes for the like. Show notes are at www.socialmediaandmarketing.com.au/podcast
www.facebook.com/groups/LikeMindedBusinessOwners
My very last guest on the podcast for 2019 is the amazing, the super, the extremely nerdified and talented Sarah Crawford of A Lined Design.
Sarah is a website magician. Yep Magician – she’s so much more than just a website developer or creator – she definitely more like a magician.
And she was my magician.
She magiced up www.socialmediaandmarketing.com.au
Yes, magiced up is a word.
Today, we are going to discuss all things websites and answer the question – do you need a website in 2020 and beyond …
But, first, my discovery of the week.
THIS WEEK’S DISCOVERY
My discovery this week came from listening to another podcast with Molly Pitman – the expert of all things complicated with Facebook ads.
It’s a website app which can help you stand out when creating ads.
It’s called https://yaytext.com/
So basically, it lets you use bold, underline, crazy text, italics and more in your ad copy (really any social media copy) which in turn helps you to stand out from the busy world of social media feeds!
You might know that you can have bold and italics in a Facebook group, but not on your business page or your personal page.
But this app lets’ you do just that!
Anything that helps you stand out from the crowd, get noticed, look different on social media is a good thing as far as I’m concerned.
And if Molly uses it, it must be even better!
It’s free – just go to https://yaytext.com/ to find it.
As always, just a little disclaimer, my discoveries are just that and I am in no way affiliated with any of them but promise to tell you if I ever am. I just love them and from the response of my listeners, you guys, you are loving them too!
Hey and if you have a little discovery, or something you use in your business that you’d like to share, please do so. Email me at jenn@jenndonovan.com.au or tag me @smallbusinessmadesimple. I really love to know what tools you use to help make your life simpler!
Will you need a website in 2020 and beyond?
Ok, into the episode.
As I mentioned before, my guest is Sarah Crawford from A Lined Design.
Sarah is an extremely talented website designer/creator and I have to say continually blew me away with your knowledge, her processes and procedures and professionalism.
But I’ve got her on the podcast today to talk to you about whether you still need a website in 2020 and beyond, how to get started if you don’t have one and have you need to look after a website if you do (or if you get one!).
This is a great conversation – like two friends chatting but there’s some amazing gold in there.
I say two friends chatting, but I only met Sarah through looking for a website developer, but I’m pretty sure we’ll be friends forever!
INTERVIEW WITH SARAH
Contact Sarah
www.alineddesign.com
I hope you enjoyed that episode as much as I enjoyed recording it.
Well episode 51 is the last one in 2019 before Christmas.
So, please have yourself a very merry Christmas and if Christmas isn’t your thing, then still enjoy your time with friends and family.
Always be safe and take care of your loved ones too.
I hope you have some time to relax and rejuvenate before 2020 hits!
Big love my podcast family ..
I’ll be back next Thursday (boxing day!) with some more marketing know-how and another discovery of course.
If you’re enjoying this podcast, don’t forget to subscribe so you never miss an episode and share this with a friend. And maybe leave me a rating and a review wherever you listen in. Those things are like gold for podcasters like me! PS – you can leave more than one rating and review – just saying!
But that is all for Episode 51. I’d love to connect with you all on social – so let’s get social on social – I’m on all the platforms, so let’s do that!
…….. and remember small business peeps, as my opening song says, there’s no point in dreaming small!
Hey there podcast family, welcome to episode 50 of the Small Business Made Simple Podcast.
Thank you for lending me your ears today – I know you have lots of choices, so I sincerely appreciate me being one of them!
If you’re a first time listener, super super welcome, I am so pleased to have you here. I am your host Jenn Donovan, and, as you’ll learn along the way, I pretty much live, breathe, dream marketing and social media! I’m all about making your life, your business and your marketing simpler. Because business isn’t always easy, but it should be simple or at least simpler.
One way I help to make your life simpler is by having a group of like-minded business owners all in one stop. To ask questions, get answers and enjoy the journey of business! If you haven’t joined the Like Minded Business Owners Facebook Group, then hope over there after this episode and join! Simply search Like Minded Business Owners in Facebook or come to the show notes for the like. Show notes are at www.socialmediaandmarketing.com.au/podcast
www.facebook.com/groups/LikeMindedBusinessOwners
As we come into the end of the year, it’s super important that we find time to sit back and reflect on the year that was.
What worked, what didn’t work, what we want to continue doing in 2020 and what we want to say goodbye too.
I’ve had some time to do some reflecting and I wanted to share with you 5 things that I am going to do differently in 2020, which might inspire or enlighten something in you.
But before I get into all that, let’s do the discovery of the week.
THIS WEEK’S DISCOVERY
My discovery I want to share with you this week is a piece of FREE accounting software.
I absolutely hate that the government has made me a part time accountant – bookwork. Honestly, it really used to light me up – I used to love doing the bookwork for the 5 or so businesses I have under my hat – but now – not so much – in fact just no.
My dear friend Jan, who happens like LOVE numbers, often talks about the fabulous piece of software called Wave.
It’s free accounting software and it’s super simple to use, it’s free – nothing hidden – and well, it makes bookwork easy.
In fact, Jan has run several workshops to help small businesses get involved with Wave.
If you haven’t got yourself an electronic piece of accounting software, or you’re sick of paying huge frees or monthly subscriptions for simple accounts software – have a look at wave.
Find it at www.waveapps.com – it’s not for big business, but perfect for small business
As always, just a little disclaimer, my discoveries are just that and I am in no way affiliated with any of them but promise to tell you if I ever am. I just love them and from the response of my listeners, you guys, you are loving them too!
Hey and if you have a little discovery, or something you use in your business that you’d like to share, please do so. Email me at jenn@jenndonovan.com.au or tag me @smallbusinessmadesimple. I really love to know what tools you use to help make your life simpler!
5 THINGS I’D DO DIFFERENTLY IN 2020
As small business owners we don’t spend enough time looking back. We are always looking forward – what’s next, where do I want to take the business and how do I get there.
Having goals and looking forward, strategically planning on how you will achieve them – all awesome things. Never not do them – always be stretching and learning and be forward thinking, but there’s definitely merit in looking back.
If you think of it as the amount of time you spend looking in the revision mirror of your car. You don’t do it often, but if you’re anything like me, you won’t get anywhere if you didn’t do it at least 30 seconds a day.
I really encourage you to take time to reflect. If you’re listening to this when it goes live, mid-December, then section out some time in the next 4 weeks to reflect – or if you’re listening to this episode later – still book in some time in your diary to reflect.
Ask yourself
- What worked?
- What didn’t work?
- What’s next?
Having had some time to reflect on perhaps things I’d like to do better in my business next year, I thought I’d share some of them to inspire you to perhaps do them with me (and we can check in this time next year!) or be inspired to think of your own 5 things you’d like to do better in 2020.
So, here goes::
- ASK – just ask. Reach out and ask for what I want.
This has been a HUGE lesson for me in 2019 – feeling like I’m not down the road enough, not a big enough brand, not important enough, that I couldn’t ask people to be guests on my podcast, that I couldn’t ask someone to think about doing a collaboration with me and so on.
Of all the people I’ve reached out to in 2019 – one person said that they were sorry and didn’t have time. ONE person and you know what, the world didn’t end! I was totally ok with that and frankly, I’ll try again because I would love to have an hour with this person to give you a freaking awesome piece of learning on the podcast.
So, watch out if you’re on my target list for 2020, because I’ll be asking and I don’t care how unimportant I think I am, I will still be asking, because NO, just means not right now ….
- NETWORKING – this is a massive priority for me in 2020.
Encouraged by my beautiful new business buddy Kellie Briggs, who has the Business Networking by Design podcast and who was my guest on episode 44, I want to do more networking in 2020.
www.socialmediaandmarketing.com.au/44
But for many reasons, some of which are
- Brand building, getting my name and business out there to a wider audience
- Because it gets lonely sometimes working in an industry that none of friends, business or not, are in
- Because I love to hear people’s stories. People are so fascinating – the stories of how they got to where they are or do to what they do, worth 200 novels sometimes.
There’s lots more reasons – but they are just a few.
What would your business look like if you did more networking next year? What would your network look like if you got outside your comfort zone and networked?
And to show you how serious I am about this networking thing, I am considering starting my own, Women in Business network, for my area (which is North East Victoria and Southern Riverina). I’ll keep you posted!
- MORE MEDIA PR
I currently write for 2 quarterly magazines and blog for them too occasionally – although I must admit that doing a podcast every week has taken up so much of my time that I would normally have dedicated to writing for other sources.
So, in 2020, I want to make this a bit more of priority. Jules Brooke, of Handle Your Own PR, who was a guest on episode 14, is always saying how the media are screaming for good content.
And she also said to me the other day that before you publish a blog or a piece of content, put it out to the world first and get some free PR for it – she said “you’re creating awesome content already, just change the order in which you publish it”.
Great advice and hence has sparked a fire of ensuring I do more media in 2020.
It’s great for building credibility, becoming known as the expert in your field and branding – among other pros!
Is this something you’d like to do too? Listen back to episode 14 and hear Jules’ fabulous tips and tricks. www.socialmediaandmarketing.com.au/14
- I’m a little scared to admit number 4 – but heck I can’t see your face when I say it, so it will be ok! Number one might be reach out and ask when it comes to building business relationships, but number 4 is reach out and ask for HELP.
If you’re a wee little, never admit it, zip my mouth as I say it, control freak – you will understand why this one is hard for me.
I need help. There’s projects I want to do, there’s ideas I have swimming around in my head and frankly, I might not know exactly what they look like right now, but I do know that I CANNOT pull them off by myself.
So, in 2020, I will be asking for help. Heck, I’ve said it on the podcast so there’s a few thousand listeners who will now keep me accountable. (For which I will thank you immensely I’m sure!)
- Take time for me.
Number 5 is also a little about me. I need to take more time for me and my growing so very fast family. In 2020 I will have a son in 3rd year uni, a year 12 and a year 11 student – mind explosion! How the heck did my kids get this old, I’m sure I’m still 30 … right …..
My farming hubby works harder than most people on the planet, so I need to drag him kicking and screaming from the farm to have a rest more often.
I need to wake up earlier and keep my walking dates with bestie Christine – we keep each other walking accountable!
So that’s my 5 – what are yours?
What was missing in your business or what didn’t you get around too in 2019, in 365 days that you would like to achieve in 2020 because it will have an impact on you or your business?
Oh, and the good news is, 2020 is a leap year – so we get an extra day to fit it all in! YAY!
So, again, spend some time reflecting back on 2019, start setting some goals for 2020 by asking yourself, what worked, what didn’t and what’s next.
Hope you enjoyed episode 50.
If you’re not a member of Like Minded Business Owners, simply head to Facebook, type in Like Minded Business Owners and join up. Otherwise, there’s a link in the new notes at www.socialmediaandmarketing.com.au/podcast
www.facebook.com/groups/LikeMindedBusinessOwners
Love to hear all about the things you’d like to do better in 2020 in there.
I’ll be back next Thursday with some more marketing know-how and another discovery of course.
If you’re enjoying this podcast, don’t forget to subscribe so you never miss an episode and share this with a friend. And maybe leave me a rating and a review wherever you listen in. Those things are like gold for podcasters like me! PS – you can leave more than one rating and review – just saying!
But that is all for Episode 50. I’d love to connect with you all on social – so let’s get social on social – I’m on all the platforms, so let’s do that!
…….. and remember small business peeps, as my opening song says, there’s no point in dreaming small!
Hey there podcast family, welcome to episode 49 of the Small Business Made Simple Podcast.
Thank you for lending me your ears today – I know you have lots of choices, so I sincerely appreciate me being one of them!
If you’re a first time listener, super super welcome, I am so pleased to have you here. I am your host Jenn Donovan, and, as you’ll learn along the way, I pretty much live, breathe, dream marketing and social media! I’m all about marketing your life, your business and your marketing simpler. Because business isn’t always easy, but it should be simple or at least simpler.
One way I help to make your life simpler is by having a group of like-minded business owners all in one stop. To ask questions, get answers and enjoy the journey of business! If you haven’t joined the Like Minded Business Owners Facebook Group, then hope over there after this episode and join! Simply search Like Minded Business Owners in Facebook or come to the show notes for the like. Show notes are at www.socialmediaandmarketing.com.au/podcast
www.facebook.com/groups/LikeMindedBusinessOwners
Thanks for everyone who reached out, send me a message, and pulled me up on the street (yep, seriously!) to tell me that you were going to give “saying yes” or “not saying no” a go in 2020!
I am super proud of you all and cannot wait to see your business and self-explode in 2020 with such a fabulous mindset!
For those wondering what I’m talking about, head back 1 episode and listen in to episode 48 - WHAT HAPPENED WHEN I SAID YES FOR A YEAR
Today I a super guest on – Suz Chadwick of the Connection Exchange.
Suz is awesome, so full of energy and freaking great information around branding and expertise.
But before I get into all that, let’s do the discovery of the week.
THIS WEEK’S DISCOVERY!
Did you know that in October just this year, Instagram or Facebook launched a new app called Threads for Instagram - a new camera-first messaging app that helps you stay connected to your close friends?
Threads is a standalone app designed with privacy, speed, and your close connections in mind. You can share photos, videos, messages, Stories, and more with your Instagram close friends list. You are in control of who can reach you on Threads, and you can customize the experience around the people who matter most.
If you’re the type of person who seems to like getting DMs on Instagram but before you get the read them you get very distracted by the actual feed or stories on Instagram – then this might be just for you!
It’s the only real benefit I see – no distractions. You can message your friends and family in a thread via Instagram – it works pretty much like Messenger to be honest.
Which, from a sceptic marketing point of view makes me wonder what messenger is going to look like in the future. Because why would you have something just like messenger if messenger was going to be around forever in its current format ….
Anyway, if Insta is your place to hang out with business friends or friends and family – then Treads just might be for you!
You can find threads by searching in your app store for it – search Threads from Instagram.
As always, just a little disclaimer, my discoveries are just that and I am in no way affiliated with any of them but promise to tell you if I ever am. I just love them and from the response of my listeners, you guys, you are loving them too!
Hey and if you have a little discovery, or something you use in your business that you’d like to share, please do so. Email me at jenn@jenndonovan.com.au or tag me @smallbusinessmadesimple. I really love to know what tools you use to help make your life simpler!
THE 8 KEY ELEMENTS TO BRANDING WITH SUZ CHADWICK
My guest today is Suz Chadwick, a business brand builder to savvy women in business.
Suz has the Connection Exchange and her own podcast called Brand Builders Lab Podcast.
Suz is all about playing big and branding bold. It’s pretty much the reason why I got her on the podcast today. Not only to talk to us about branding and branding bold but also to inspire us to play bigger.
I know this is a real 2020 goal for me. Play bigger. It kind of works with my not saying no philosophy!
So, let’s just dive into today’s episode with Suz.
INTERVIEW WITH SUZ
Elements to Branding Suz talks about
- Brand purpose – vision, mission and values
- Visual brand – logo and colours
- Brand voice – tone and language
- Personal brand – what do you want to be known for
- Brand/customer experience
- Brand positioning – Kmart or Chanel
- Brand loyalty
- Brand Awareness
Get in touch with Suz
Website – www.theconnectionexchange.com
Book website - http://playbigbrandbold.com/
Instagram - https://www.instagram.com/suzchadwick/
Facebook - https://www.facebook.com/Suzchadwick
So, did you enjoy that?
Isn’t Suz’s enthusiasm just infectious!
I hope you loved this interview as much as I did making it.
But that’s it for episode 49.
I’ll be back next Thursday with some more marketing know-how and another discovery of course.
If you’re enjoying this podcast, don’t forget to subscribe so you never miss an episode and share this with a friend. And maybe leave me a rating and a review wherever you listen in. Those things are like gold for podcasters like me! PS – you can leave more than one rating and review – just saying!
That maybe it for today but I’d love to connect with you all on social – so let’s get social on social – I’m on all the platforms, so let’s do that!
…….. and remember small business peeps, as my opening song says, there’s no point in dreaming small!
Hey there podcast family, welcome to episode 48 of the Small Business Made Simple Podcast.
Thank you for lending me your ears today – I know you have lots of choices, so I sincerely appreciate me being one of them!
If you’re a first time listener, super super welcome, I am so pleased to have you here. I am your host Jenn Donovan, and, as you’ll learn along the way, I pretty much live, breathe, dream marketing and social media! I’m all about marketing your life, your business and your marketing simpler. Because business isn’t always easy, but it should be simple or at least simpler.
One way I help to make your life simpler is by having a group of like-minded business owners all in one stop. To ask questions, get answers and enjoy the journey of business! If you haven’t joined the Like Minded Business Owners Facebook Group, then hope over there after this episode and join! Simply search Like Minded Business Owners in Facebook or come to the show notes for the like. Show notes are at www.socialmediaandmarketing.com.au/podcast
www.facebook.com/groups/LikeMindedBusinessOwners
Today I wanted to share with you something that just might give you a nudge. The nudge is for you, although as I am recording this podcast, it seems like the podcast is all about me!
But it’s really not, yes these are my stories but the message is 100% for YOU my gorgeous listener.
But before I get into all that, let’s do the discovery of the week.
THIS WEEK’S DISCOVERY!
This week’s discovery is an app that will add captions to your videos. It’s called Mix Captions.
If you’re a avid listener of the podcast – you’ll know that I have often talk about and use Clips – an app that does captions on videos as you speak.
But the difference with this app – Mix Captions - is that you can upload a video you’ve already recorded and add captions to it!
How sensational is that??
So, I can use my favourite app for recording video – which is Snow – one of my discoveries of the week in episode 19 and now upload it in Mix Captions and have it captioned.
For me this is a game changer!
We all know we should have captions on our videos for social media, more than 65% of people watch videos without sound, so this app is solving that problem.
It’s available in your app store – search
As always, just a little disclaimer, my discoveries are just that and I am in no way affiliated with any of them but promise to tell you if I ever am. I just love them and from the response of my listeners, you guys, you are loving them too!
Hey and if you have a little discovery, or something you use in your business that you’d like to share, please do so. Email me at jenn@jenndonovan.com.au or tag me @smallbusinessmadesimple. I really love to know what tools you use to help make your life simpler!
THE YEAR OF SAYING YES
I have to say, straight up, this episode is putting me out of my comfort zone. I am always ALL about my listeners, my customers, YOU – so talking about me, is giving that rolling tummy feeling.
But I wanted to share and hopefully even inspire you to think about what you’d like to achieve in 2020 and how, just maybe, having a year of “saying yes” just might get you there (wherever it is that you want to go).
BUT what this story isn’t about is being busy. I’m not telling you my story about “saying yes” to every opportunity to encourage you to book up your calendar with “stuff”.
It’s about saying yes to opportunities that align with your values or your business values, with your hopes and dreams, but may have always been outside your comfort zone and therefore you wouldn’t normally say yes to.
So, again, this isn’t about being busy being busy, it’s still about alignment and strategy, it’s more about comfort zones.
Ok, so the story starts about 3 years ago, on News Years Eve.
I’m at my besties house, it’s very late (way past my bed time) and my bestie and I are laying watching the stars. We’ve consumed a bit of wine, ok a lot, and we are starting to get, well, DEEP!
For me, the coming year was either going to be EPIC or horrid. My choice right?
About a week ago I’d listed my retail business for sale and we already had a purchaser. I know right, insane.
I was selling my baby. Something I’d built up, nurtured, poured my heart, soul, and salty tears into and now it was going to be someone else’s baby.
So, my bestie turns to me, keeping this in mind, and also keeping in mind that we were pretty cloud 9-y by now, and says “Jenn what are you going to do this year with no shop”?
I said, “I don’t know, I really don’t know, but I’m not going to say no to opportunities”
Bestie said “No, ok, me either”
And so become to drank pack of having the year of not saying no.
Just an edit here – why not the year of saying yes you might be asking – wine. Wine is the answer to that question.
So here I am, basically unemployed because I sold my business, feeling just a wee bit lost but determined to make this work – I just didn’t know what “this” was.
Sometimes we don’t have to have it all worked out – we just need to trust the journey.
Here’s what the year of not saying no gave me or did to me!
- Firstly, not business wise, but that very bestie used this “not saying no” against me and signed us up to do a 20 mile race (32 kms) from one side of King Island to the next.
I DON’T RUN!
It took me almost 5 hours, it was emotionally draining. The footage of me crossing that finish line will never see the light of day. Oh the crying, not just normal crying, ugly face crying – everything hurt.
But the lessons I learnt about myself and business from that day make a fabulous Keynote presentation.
I would never had said yes to anything like this… EVER.
- I landed my dream role in a business. I’d always had a mentor, a marketing mentor, in my business so it was like Christmas when my mentor rang and said “hey, want to come work with me – you’d make an amazing business coach”.
Umm, heck yeah – I’m in.
Although, there was bumps and some which couldn’t be overcome in this partnership, those 2 years, 110% changed me and gave me the confidence to do what I’m doing now and freaking loving it.
I am beyond incredibly thankful for that time.
Again, I would never have said yes to an opportunity like that if I had time to think about it – but there was no time to think about it – the answer simply was yes, because it was the year of not saying no.
- I got my first ever paid speaking gig.
You may not think that’s big, but for me that was HUGE! Only 12 months beforehand I was a steer in headlights when it came to public speaking.
I never thought, NEVER, that I would have a business that involved speaking to audiences.
And although before that very first speaking gig, I was in the toilets bringing up lunch, because I was so enormously nervous – there was no choice – the answer was yes.
-
Sometimes I think I need a new bestie, because that year she also made me do a half marathon ☹ - she really took advantage of me …
-
I started networking. Again, a deer in the headlights when it came to networking – so very far outside my comfort zone back then. Something I’d never done before.
I was asked to attend the Professional Speakers Association night, which made my tummy roll, but I said yes. I wasn’t networking with my own kind here, I was seriously upleveling my networking.
But there was no choice. I had to say yes.
At the night, I found some other newbies attending and they made wine – so I was set – they talked wine – I tasted wine – it was perfect!
I could go on and on about all the different parts of my journey to here, today, that were brought on by the “year of not saying no”. But I’m hoping that just those few above might just inspire you.
So, when you sit down and think what’s my new years resolution going to be this year, make it that you’ll have a year of saying yes (or not saying no!) and see where the yes take you.
Commit to it. It’s the only way. When someone asks you to do something – don’t hesitate, say yes.
Of course, I mean in reason, it’s got to be safe of course.
But I’ve found in my life and many of those around me, that fear takes over and they say no to opportunities because saying yes is too scary.
Embrace the scary.
Be bold
Have the year of not saying no – I promise you it will be the best year of your life.
Oh, but word of warning, watch who you tell about this little “saying yes” thing, because people will take advantage of you – umm 32 kms – say no more.
I didn’t really tell anyone. Not until the year was almost done and people would say to me, wow you’ve had an amazing year haven’t you and I would say, yep, it’s because I said yes.
Who’s in? You in?
Send me a message or email or head into the Facebook Book, Like Minded Business owners and commit to everyone in there that you’ll make 2020 the year of not saying no! Or the year of saying yes!
If you’re not a member of Like Minded Business Owners, simply head to Facebook, type in Like Minded Business Owners and join up. Otherwise, there’s a link in the new notes at www.socialmediaandmarketing.com.au/podcast
www.facebook.com/groups/LikeMindedBusinessOwners
I’ll be back next Thursday with some more marketing know-how and another discovery of course.
If you’re enjoying this podcast, don’t forget to subscribe so you never miss an episode and share this with a friend. And maybe leave me a rating and a review wherever you listen in. Those things are like gold for podcasters like me! PS – you can leave more than one rating and review – just saying!
But that is all for Episode 48. I’d love to connect with you all on social – so let’s get social on social – I’m on all the platforms, so let’s do that!
…….. and remember small business peeps, as my opening song says, there’s no point in dreaming small!
Hey there podcast family, welcome to episode 47 of the Small Business Made Simple Podcast.
Thank you for lending me your ears today – I know you have lots of choices, so I sincerely appreciate me being one of them!
If you’re a first time listener, super super welcome, I am so pleased to have you here. I am your host Jenn Donovan, and, as you’ll learn along the way, I pretty much live, breathe, dream marketing and social media! I’m all about marketing your life, your business and your marketing simpler. Because business isn’t always easy, but it should be simple or at least simpler.
One way I help to make your life simpler is by having a group of like-minded business owners all in one stop. To ask questions, get answers and enjoy the journey of business! If you haven’t joined the Like Minded Business Owners Facebook Group, then hope over there after this episode and join! Simply search Like Minded Business Owners in Facebook or come to the show notes for the like. Show notes are at www.socialmediaandmarketing.com.au/podcast
www.facebook.com/groups/LikeMindedBusinessOwners
Today I wanted to share with you some predictions I see in the area of marketing, as we head into 2020. Some of them are already trending, some are on the tip of taking off and some we know very well, we just need to get better at!
But before I get into all that, let’s do the discovery of the week.
THIS WEEK’S DISCOVERY!
This discovery is Google Easy PDF.
What does Google Easy PDF do? It makes PDF documents writable – which means people can fill in forms or write answers etc on your PDF.
I think it’s a frustration of many that we download these workbooks, lead magnets, books etc as PDFs and we need to print them just so we can write on them or fill out the answers.
The second part to the frustration many of us feel, is that once we write the answers, we need to scan them back into our computer and send them back to the person via email.
It’s an arduous job! Labour intensive and not a good use of our time.
And in the spirit of this podcast – google easy PDF will make your life simpler!
Now I have PDFs out there in the world and haven’t used Google Easy PDF. So, it’s one of my jobs, over my December January to get things like this done.
How about you? Do you need to go back over some items in your business and make it easier for your client or customer? Give me a better experience?
As always, just a little disclaimer, my discoveries are just that and I am in no way affiliated with any of them but promise to tell you if I ever am. I just love them and from the response of my listeners, you guys, you are loving them too!
Hey and if you have a little discovery, or something you use in your business that you’d like to share, please do so. Email me at jenn@jenndonovan.com.au or tag me @smallbusinessmadesimple. I really love to know what tools you use to help make your life simpler!
2020 MARKETING PREDICTIONS – 6 essential marketing trends for 2020
My predictions for where we need to be spending time in our marketing in 2020.
I’ve come up with these 6 predictions by watching trends, doing marketing myself and for my clients and watching what works, what doesn’t and what did and doesn’t anymore or vice versa.
So, let’s get into it.
- Google my Business
If you haven’t already set up your “google my business” page – then do so TODAY peeps! And start treating it like social media – post to it – put your best content on it.
Why? Well what I’ve seen and experienced is that since the demise of Google + which shut down in about May 2019, Google has put a whole load of focus on Google My Business as it’s answer to a social media platform.
It’s like an online directory for local business. Want to be found locally, then this is the place you need to be putting your time and energy into in 2020.
Some of the most compelling reasons why you need a Google My Business presence
- It's Free. ...
- Helps Customers Find Your Physical Location. ...
- Better Search Visibility. ...
- Displays Useful Information. ...
- Another Communication Channel. ...
- Encourage and Actively Respond to Reviews
I recently had a new prospect reach out to me and said “I just had to ring, every time I google X you keep coming up. I can no longer escape you, so I’ve picked up the phone and called!”
So, priority number Uno (although I’m probably going to say that about all 6 points) is Google my Business.
How do you start, just google, google my business! If you already have a Gmail account, you are halfway there!
- Voice Search
This has already taken off, but I can absolutely guarantee you, these devices will be hot on the Christmas list for households without one this year!
What am I talking about? Voice search devices, Google Home, Amazon Echo with Alexa and the one many of us have in our pockets Siri by Apple!
We have one, every morning my children ask, Hey Google, what’s the weather going to be like today” or “Hey Google, can you set a timer for 5 minutes please”
We are only going to see the rise and rise of voice search marketing.
What does this mean for small businesses? Well frankly a lot and probably worth a whole podcast in itself.
But voice searches like “Hey Google, what’s the best pizza in town X” are going to become more and more common.
So, and this is going to be harsh, if you don’t have a website already, if your website does not have great content on it that is in the language of your customer that solves their problems, then you are behind the eight ball coming into 2020.
If you don’t already have a website – get one. Building your brand, your business, just on social platforms that you don’t own the real estate of, not a good idea.
All you might need is a fabulous one page website, with great content on it that is in the language of your customer that solves their problems.
Voice search is not going away and if you’re honest and look at your own or your family’s habits, you’ll see that you or they are even starting to trend that way.
- Conversational Marketing
I have been banging on about this for about 3 years now. So, it’s no surprise that it’s made it into my 2020 predictions.
I will say it again, loud and proud, human to human, H2H, we need to be marketing to our prospects like they are human.
Marketing is no longer about telling someone how good you are, how long you’ve been that good for and how they need you.
It’s about having a conversation with them, telling some stories, letting them get to know you – yes YOU! And leading them down a funnel path that results in them not being able to resist you and/or your services because they know you and you alone, can solve their problems or delight them.
If you wouldn’t say it to another human, in those exact words, then don’t write it as a content piece in your marketing.
Get personal too. Do personal marketing. Maybe it’s a piece of direct marketing – direct marketing is where the marketing is 100% personalised to that person. A birthday card, a book sent to them you know they’d like, an personal invitation to attend an event that’s personal, a video sent when they join your world, a DM on Instagram saying, thanks for the follow, have a great day, a direct message on LinkedIn, saying, thanks for connecting or would you like to connect. Maybe send Christmas cards or Happy 2020 cards ….
Personal marketing.
One of our best pieces of marketing in my retail days, was something we sent in a bright pink envelope with a handwritten note. I have no doubt we had a 100% open rate, who gets snail mail or pink snail mail these days, but we also had a 95% take up rate of the offer because it was SO personal.
The businesses who get this, will win more in 2020.
Oh, and, yes, you really do have to keep showing your face and your team’s faces if you have one.
If you’re afraid of the camera, I’ll say one thing, actually two, 1. Filters and 2. It’s not about you, it’s about your customers and how you can serve them.
So, my prediction is basically, those who marketing conversationally, will win more business because humans interact with other humans.
- Video
Sorry not sorry!
Video is king and it has been for many years.
Video intensives your ability to build authority as the go-to person in your industry and it also quickens the “know, like, love, trust” factors that people need to feel before they’ll do business with you or become a loyal customer or client and one of your best piece of marketing – the referrer!
I’ve spoken about video many times on this podcast before. And I pretty sure I’ve shared this story, but I’ll do it again.
About 18 months ago, I was at my mastermind complaining to my business bestie that I hate video. I hate myself on video, I hate the way I look, the way I sound, blah blah blah.
His advice, swift and to the point (and a dagger to the heart), Jenn you look and sound the same to me on video as you do standing here complaining right now. It’s only you who thinks you look different or sound different.
#truthbomb – boy did that one hurt. But it’s so so true and one of the best/worst pieces of advice I’ve ever had.
So, if you are interacting with people face to face, whether it be 1 or 200, the way they see you, the way they hear you is the same if you put yourself on a video.
I’ll pause for affect – let that sink in.
I hope that little pep talk will get you doing more video from today onwards – don’t wait for 2020!
Set yourself a goal – do a video every day from today for 30 days. Post them. If practice makes perfect, then you’ll smash out videos like bunnies soon enough.
- Insights Driven Marketing
Businesses owns who use their analytics and insights to drive their marketing will win bigger and better and quicker in 2020.
If you have google analytics, or you are on a social media platform you have access to insights and data that can really help you up level your marketing and build strategies you know will work.
Therefore, making marketing easier, simpler, more strategic and, what we all want, have a better return on investment.
If you look at your insights and see that you audience is more engaged on Friday nights, then heck post great content on Friday nights.
If you can see from your Google Analytics that you have a big bounce rate on a particular page of your website, invest why that is? Is it load speed, is it not what they are expecting?
If you see from your email marketing analytics that you have a bigger open rate when you use emojis in the subject line or when you send something out on a Sunday, then what are you doing sending an email out on Tuesday?
Use all the tools at your exposure to marketing strategically. Those who do in 2020, those people will be the ones you are admiring their growth in business and wondering how they did it.
- Influencer Marketing
Having someone else tell your audience just how amazing you are, or how amazing your product is, is worth it’s weight in gold if done right.
Having someone else help build that know, like, (or love) and trust factors is almost priceless.
In 2020, stop thinking about influencer marketing as paying a celeb to show your product, think of it as your customer who tagged you on Instagram when they took a photo of your product, think of it as the amazing staff member you have who always shares your stuff on their socials or to their friends, or that customer who is always referring you new business.
92 percent of people trust other consumer recommendations over business advertising.
Paying for Influencers is a trend that will grow in 2020. However, they won’t be looking for celebs necessarily, they will be looking for people with seriously engaged, perhaps smallish, audience.
But, we as small business owners, need to look at influencer marketing even more micro and look at who we have in our world doing it already or how we can encourage it – like how can you encourage your customers to tag and share what do you or what you sell more on their social platforms?
Definitely a strategy to give weight to in 2020.
So that’s it – 6 of my predictions for 2020 and what marketing will look like.
Let’s recap
- Google my business page
- Voice activated marketing
- Conversational, human to human marketing
- Video
- Insights driven marketing
- Influencer marketing
Got questions, comments, thoughts, ideas – well I’d love to hear them all. Head into the Facebook Book, Like Minded Business owners and tell or ask away!
If you’re not a member of Like Minded Business Owners, simply head to Facebook, type in Like Minded Business Owners and join up. Otherwise, there’s a link in the new notes at www.socialmediaandmarketing.com.au/podcast
www.facebook.com/groups/LikeMindedBusinessOwners
I’ll be back next Thursday with some more marketing know-how and another discovery of course.
If you’re enjoying this podcast, don’t forget to subscribe so you never miss an episode and share this with a friend. And maybe leave me a rating and a review wherever you listen in. Those things are like gold for podcasters like me! PS – you can leave more than one rating and review – just saying!
But that is all for Episode 47. I’d love to connect with you all on social – so let’s get social on social – I’m on all the platforms, so let’s do that!
…….. and remember small business peeps, as my opening song says, there’s no point in dreaming small!
Hey there podcast family, welcome to episode 46 of the Small Business Made Simple Podcast.
Thank you for lending me your ears today – I know you have lots of choices, so I sincerely appreciate me being one of them!
If you’re a first time listener, super super welcome, I am so pleased to have you here. I am your host Jenn Donovan, and, as you’ll learn along the way, I pretty much live, breathe, dream marketing and social media!
Today’s episode is brought to you by my brand new and FREE eBook, the Ultimate Beginners Guide to Facebook Ads. I’ve had some great feedback from some very proactive biz owners out there who have downloaded the eBook and, importantly, taken some action. Because I love an action taker!
So, if you’re interested in learning more about Facebook Ads or just where to begin, download the free eBook at www.socialmediaandmarketing.com.au/ads.
Today we are talking 2020 planning and quite specifically, the word you’ll use to describe 2020.
Now, don’t switch off just yet. This little exercise has had a massive impact on my business and I just want you to share in the love too!
But before I get into the word of the next decade (!), let’s do the discovery of the week.
THIS WEEK’S DISCOVERY!
This discovery has changed my life! I absolutely kid you not.
I popped a question into a Facebook group that I belong to a few weeks ago and asked for help. I was so totally and utterly frustrated by Instagram and it blooming well changing how I wanted my captions to look.
I thought, there had to a better way.
A lovely lady by the name of Katie Taylor @_katiemtaylor, told me about Hashtagie! She said it would change my life and well freaking well did!
You basically cut and paste (or type) your caption into it and then copy it and paste into Instagram and it stays the exact way it’s supposed too – emojis, paragraphs, spaces and all!
If this is your frustration, then I’ve just paid it forward and changed your life too!
You can find Hashtagie at https://www.hashtagie.com/instagram-text-spacer
The link is in the show notes too – www.socialmediaandmarketing.com.au/podcast
As always, just a little disclaimer, my discoveries are just that and I am in no way affiliated with any of them but promise to tell you if I ever am. I just love them and from the response of my listeners, you guys, you are loving them too!
Hey and if you have a little discovery, or something you use in your business that you’d like to share, please do so. Email me at jenn@jenndonovan.com.au or tag me @smallbusinessmadesimple. I really love to know what tools you use to help make your life simpler!
PLANNING FOR 2020 – WHAT’S YOUR 2020 WORD?
Ok, just in case you’re thinking I’m going all wishy washy on you talking about 1 word to describe your coming year and 2020, let me tell you a bit of a story!
About 12 months ago now I was listening to a podcast and I can’t honestly say which one it was, although if I had to guess I would say more than likely Amy Porterfield’s podcast because I’m a HUGE Amy fan, and they were talking about choosing a word to describe your year.
Writing down all your goals, your hopes, your dreams, your BHAG, and then choosing 1 word that would describe all those goals, hopes, dreams that you could think of every day in your business.
I kind of thought at the time, 1 word, are you kidding me, how am I to think of one word to describe all that.
But in true Jenn fashion, the thought wouldn’t leave my head.
It was November 2018, I’d just left a business partnership, one that I thought would last forever, with a business partner I thought I loved and admired, but alas it had come to a very abrupt end and soared quite quickly (which in itself was a complete surprise) and I was re-thinking all my decisions, all my business decisions.
I’d been coaching and teaching social media and marketing for almost 2 years already, but never really branded me, never really on my own and now I was TOTALLY on my own.
So, this podcast, this idea that I could have 1 word to describe what was pretty unknown for me, what 2019 was going to hold, because basically I was starting a brand new chapter and it was a Jenn Solo chapter, started to build in my head.
So, I asked myself these questions – what did I want 2019 to look like? What impact did I want to make on the world in 2019? I asked these questions over and over and over again.
And, as I discovered, within those questions, lay the answer.
Answers are often just in front of us aren’t they!
IMPACT.
IMPACT was my word.
Impact was why I started this podcast on January 1st this year.
Impact was the reason why I took on my private coaching clients.
Impact was the reason why I hosted over 30 workshops this year.
If I was going to do this thing, build the Jenn Donovan brand, then by heck it was going to have an Impact – an impact on my listeners, clients, workshop attendees, and on me.
So, what’s your word? In 2020, what will your word be? How will you show up?
WHY CHOOSE A WORD OF THE YEAR?
If you’re new to the concept of choosing a word of the year, here’s a few reasons why it could be useful for you.
- It helps to give you focus
- It allows for flexibility Ever feel like your goals change a lot over time, or you fail to meet a goal and then feel like it all goes out the window? It’s totally happened to me before. But by having a single word, you can adjust your goals over time, so long as they are in line with the focus word you choose at the beginning of the year.
- It’s easy to remember If you’re like me, type it up and print it out and put it in front of you, in your diary, wherever you look every day!
- It can unify your goals Generally, our goals are broad and cover all the different elements of our life, making it hard sometimes to use them as a criterion for making decisions. But by analysing your goals and then choosing a word that resonates across all of them, I find it makes it easier to define your approach for the year and guide any decisions you need to make.
- It makes it easier to review your achievements; ask yourself: ‘Does this (insert activity) reflect (insert your defining word here)?’.
CHOOSE YOUR WORD FOR 2020
So, are you ready? It’s TIME! Time to decide on your own word. You might know straight away what you want your year’s word to be, it might be something on the tip of your tongue. Or, you might need a little help to develop some ideas, which is totally fine too. The beauty of the exercise is that there’s no pressure to know straight away. In fact, we give you permission to take your timmmmeeeee on this.
There’s a sheet in the show notes www.socialmediaandmarketing.com.au/46 or go to www.socialmediaandmarketing.com.au/word to get it there (no email needed, it’s just sitting there for you to use!)
Step 1. Do a little brainstorm of words that come to your brain about the year to come.
Step 2. Then, if you want to, list some thoughts under the different areas on the sheet. We did these to help you but don’t feel free to completely fill them up straight away and leave any you don’t know.
Step 3. Finally, choose one word that you think unifies your thoughts across all your goals and write it down at the bottom. You might find that your chosen word relates to your strongest goals and not to all of them, and that’s ok, but the broader it is the more useful it will be.
So, what’s my word for 2020, well, honestly, I haven’t quite figured that out yet as I am in the middle of writing my new goals for 2020 and doing some planning.
But, the front runners are IMPACT again (because who said you couldn’t use the same one twice!), CONNECTION is another one, because I think networking, collaborations and connections will pay a huge part in my 2020 according to my goals and GROW is also a front runner!
I’ll tell you mine if you tell me yours! Seriously, though, I’d love for you to head into the Facebook group – Like Minded Business Owners and tell me what your “word” for 2020 is.
Go on, inspire someone else with your thinking and your willingness to take charge of 2020.
I cannot wait to hear what they are.
If you’re not a member of Like Minded Business Owners, simply head to Facebook, type in Like Minded Business Owners and join up. Otherwise, there’s a link in the new notes at www.socialmediaandmarketing.com.au/podcast
www.facebook.com/groups/LikeMindedBusinessOwners
I’ll be back next Thursday with some more marketing know-how and another discovery of course.
If you’re enjoying this podcast, don’t forget to subscribe so you never miss an episode and share this with a friend. And maybe leave me a rating and a review wherever you listen in. Those things are like gold for podcasters like me! PS – you can leave more than one rating and review – just saying!
But that is all for Episode 46. I’d love to connect with you all on social – so let’s get social on social – I’m on all the platforms, so let’s do that!
…….. and remember small business peeps, as my opening song says, there’s no point in dreaming small!
Hey there podcast family, welcome to episode 45 of the Small Business Made Simple Podcast.
Thank you for lending me your ears today – I know you have lots of choices, so I sincerely appreciate me being one of them!
If you’re a first-time listener, super super welcome, I am so pleased to have you here. I am your host Jenn Donovan, and, as you’ll learn along the way, I pretty much live, breathe, dream marketing and social media!
Today’s episode is brought to you by my brand new, course Facebook Ads for Beginners. It’s been many hours in the making, but it’s here and I’m more excited than a cat when the Christmas tree goes up!
I love talking about Facebook Ads. I believe they have the power to make a massive difference in my business and in yours. So go check out my course at www.socialmediaandmarketing.com.au/facebook
Today, I am going to have a chat to you all about Christmas marketing. Yep – it’s almost that time of the year and whether your business is Christmas orientated, you believe in Christmas or whatever, there’s no denying that for many business owners summer peak season is coming!
And, I have to say, and STRESS THIS A LOT, now is not the time to getting too busy for marketing! Top of mind marketing is so so important when it comes to Christmas or peak season time.
If you’re not marketing to your audience, I guarantee you, your competition is, and they are winning the business. Not because your customer aren’t loyal or they don’t love you and your products and/or services, but because they have simply been targeted and remarketed too so often by someone else that it seems like the natural choice.
So today I’m going to give you some practical tips and tricks on how to stay top of mind when you’re going out of your mind with busyness!
But first, our Discovery of the Week.
THIS WEEK’S DISCOVERY!
My latest little app discovery is Layout. It’s the one that Instagram recommends when you go to post in Instagram and want to have several pictures “laid out” as one. So, in other words a photo grid.
It’s quick, it’s easy and it’s simple – so yay – after all that’s the goal of the podcast!
If you are you wanting to use several photos but in a grid rather than individual photos, when have a look at Layout.
If you go to post in Instagram and click Layout (so second button in – first one boomerang, second Layout, third, multiple pictures) when you’ll need this app.
Handy little app to have on your photo for creating awesome graphics for socials – not just Instagram!
As always, just a little disclaimer, my discoveries are just that and I am in no way affiliated with any of them but promise to tell you if I ever am. I just love them and from the response of my listeners, you guys, you are loving them too!
Hey and if you have a little discovery, or something you use in your business that you’d like to share, please do so. Email me at jenn@jenndonovan.com.au or tag me @smallbusinessmadesimple. I really love to know what tools you use to help make your life simpler!
CHRISTMAS/PEAK SEASON MARKETING
Like I said before, now is not the time to be taking your foot off the accelerator with your marketing. Being busy cannot be your excuse for letting marketing go by the wayside.
Yes, absolutely, it matters what marketing you do in the 9 months leading up to the bat crap crazy season, but if you let it go now, you WILL miss out on market share.
There’s a drought happening which I am sure you are all very well aware of. Therefore, there’s not as much cash around and things have been tight.
But rightly or wrongly, people still find money to purchase Christmas presents, so if you’re not marketing to get your share of this, then your competitors will be.
Harsh, I know but I’ve seen it too many times before. Last week in November hits and I hear nothing from the stores I love, from the businesses I’ve followed all year, because they are busy being busy.
And I get it. Don’t you worry, I SO get it. I’ve been in retail. I know what busy looks like, but I also know that a little planning goes a long way.
So, here’ some tips on marketing when you’re busy.
- PLAN, PLAN and PLAN
Bit obvious I know. But when I was in retail, I planned, and I planned some more, especially in November for December.
I dedicated a whole day out of my calendar in mid-November, planned out our Christmas marketing and got together all the assets I needed, and I scheduled my little heart out with any marketing I could.
I know every business is different, but here’s an example of what I did coming into retail. You need to listen and then think how it relates to your business and make it work!
First thing I did was worked out what marketing we were doing in December. Most of this was already in the pipeline well before I took this day out in November – but planning day was about bringing all my marketing assets together.
So, we had a catalogue, which we built ourselves – side note – so if you’re in small business and not part of a buying group or franchise, this is something you CAN do. It took lots of planning and effort, but it was SO worth it. It was one of our biggest print marketing strategies for the year.
Our catalogue had 4 main sections, Kris Kringle presents, Gifts Under $20 & $50, Christmas essentials (like cutlery, plates etc – we were a kitchen shop) and Wish List.
These 4 sections formed a massive part of our 4-week marketing strategy headed into Christmas – so from last week in November.
1 section per week is what we concentrated on in our socials and email marketing. Hint, we definitely did email marketing – it was a MASSIVE part of our sales strategy and it really really worked! It’s definitely something you should be looking at in your business.
We also ran campaigns daily around “Gifts for Him”, “Gifts for Her”, “Gifts for Them”, and “Gifts for the Impossible Person”.
All these strategies were taken offline into our bricks and mortar as well. So, what you saw online matched what you saw when you walked in store.
- SCHEDULE WHAT YOU CAN
Once I mapped out my 4-5-week campaign, I scheduled everything I could. I used a third-party app to schedule everything, at the time I used Buffer.com but now I use Meet Edgar – there’s plenty out there or you can simply use Facebook Content Creator if you only use Facebook and Instagram.
I wrote all my emails and scheduled when they were to be sent.
We absolutely still did off the cuff marketing – but I knew at any stage if we got busy being busy that something would still be going out on social media or via email that day/week.
- GO LIVE
If you just sunk in your seat at the thought of going live on social media – start now. Start today. Start getting used to how you sound and show up on live. Because I can tell you it will change your world when it comes to marketing when you are busy.
To have the ability to quickly go live and showcase a new product or a new arrival in store, and do it in less than a minute most times, is going to make you mega happy rather than trying to do a post, find an image, think of an engaging caption and wonder which hashtags you should be using for maximum traction!
If you go live on Facebook or Instagram every day in December, and you have an engaged audience, I guarantee you, you will see the benefits financially.
Top of mind marketing – what’s the best way to stay top of mind, show up live!
So, there’s my hints for getting marketing done when you’re busy being busy. But here’s some tips for making December sales even better:
- Corporate Christmas Gift Giving
One of the best things we did to drive sales in our business at this time of the year was to offer corporate business an “easy out” when it came to buying for their staff and partners.
We said we’d do it for them!
If you’ve never done any corporate Christmas marketing before, when have a think about the “big” businesses in your area, probably more so private big business, and find your best “in” with them. Do you know someone from golf or tennis or from your local networking group and reach out to them with a really well written letter and idea for Christmas?
We were all about making it simple for them. We offered personalised gift vouchers (printed Christmas message of their choice, their logo etc) or gifts to the value of x.
This strategy alone bought us around $20-$30 extra thousand into our business – yep – not kidding!
If this is something you’d like some help with – email me jenn@jenndonovan.com.au and I can send you my templates that we used – just might help you get started.
- Align yourself with a Charity or start one!
This has less to do with making money and more to do with being a citizen in your town or suburb.
We actually created our own little charity called “Pay it Forward” and it worked like the Wishing Trees that you see in Kmart etc. But we didn’t have anything like that locally for us. Where we guaranteed the gifts would go to our most vulnerable in our towns.
So, we aligned ourselves with the local hospital, became the drop off point for people who wanted to leave a gift under our “Pay it Forward” tree, the local hospital staff collected the gifts and distributed to the people in our towns who needed them most.
Just with this one, I have to tell you a story. When I was growing up (I grew up in the town I still live in – yes I’ve moved away and then moved home again) and at my catholic school there was a “poor” family. You know the ones, the kids who never really had proper uniform, didn’t shower as often as they should and well, were just poor.
So, you can image the well of tears in my eyes, when one of those “poor” children from my childhood, all grown up as an adult now, came into my store and put under the Pay it Forward tree, 2 bikes, 2 scooters and 4 helmets. I cried. I’m teary now telling you.
This was the essence of what paying it forward was all about. People who have been helped now paying it forward.
It is a moment in my life I’ll never forget.
But back to business – did we make more money because we did this? Not directly. But I can tell you that we had people come into our shop that had never been in before and they came back. We had radio, newspaper, social media and television coverage for our brand that we wouldn’t have had without this initiative.
Swings and roundabouts.
Then, like know, one of my core business values is give, give, give, ask.
Maybe you can’t do anything as elaborate as this, but do you offer gift wrapping for free? Well perhaps you could have a box and ask for gold coin donations instead of free and give that money to a local charity?
Maybe you could offer 10% of sales on a particular day to a local charity instead.
Aligning yourself with a charity at this time of the year, just makes you feel good.
- Collaborative marketing
If you’re not aligning yourself with other businesses at this time of the year, then you are missing out big time baby!
Whole street sales, VIP nights and so forth – fabulous ways of growing your business.
If you align yourself with other businesses, even those with similar products or services, you can share in marketing costs for an event, share client lists/databases, share social audiences – umm winning!
If you can reach a different audience you haven’t been able to reach, get them in store or to purchase online from you, and therefore be able to remarket to them in not so crazy times, this is GOLD, business owners, gold I say!
Our December VIP night was our best trading day, except for Christmas Eve, for the whole year! Yes, it was a lot of work because my fellow business owner Michelle and I did most of the work, but it was SO worth it.
Collaborative marketing in December is like printing money!
My hint to you though – if you are going to organise something like this – collaborate with like-minded business owners who are also go-getters and proactive – because those slacko ones will suck your energy and probably never pay – well that’s my experience anyway.
There’s a lot to think about yes.
Maybe you’re thinking none of this relates to me. I’m in a service-based business – not selling products and you’re wondering how all this relates.
I guess it relates as much as you can see it does.
Because as far as I see it, you’re still selling something – perhaps not a physical product, but definitely something – so regardless don’t take your foot off the marketing pedal.
I see so many service providers have the worst January which is a direct correlation to taking your foot off the pedal in December and not marketing or booking in appointments.
If you want a good January, keep working at it in December.
So, these are my tips for marketing coming into the end of the year. I hope you can see some gold or some wisdom in them.
A couple of things before I go.
As you may or may not know, I’m a girl of the land. My better half and I run a farm in rural NSW and, well, it’s tough. Tougher than some, not as bad as others in this drought we are having.
So, I’ve set up a group on Facebook called #buyfromthebush
If you’re rural too, join the group and pitch your products for more sales leading into Christmas. If you’re not from the bush, consider joining and purchasing from a small rural business this Christmas rather than a multi-national.
The link is in the show notes.
https://www.facebook.com/groups/buyfromthebush/
Finally, before I go, if you’re interested in my brand-new Facebook Ads for Beginners course, I’d love to be the person to teach you.
I take your hand and I walk you through, step by step, not only on the actual Facebook Ads platform, but also goal setting, starting with the end in mind, your client avatar and SO MUCH MORE.
This is truly a labour of love.
My mission is to help as many small business owners as I can. This course is purely built on that core value. I am so tired to small business owners not using the platform because they don’t know how.
THAT ALL ENDS TODAY MY PEEPS, today!
To find out all the details about my course, go to www.socialmediaandmarketing.com.au/facebook
You’ll have lifetime access. As the platform changes, this course will update too, and you will have access to those updates, and I have an exclusive Facebook Group for my students of course so they can slip in there and have their questions answered by me or get help from fellow students as well.
It’s almost the end of the year, so if learning Facebook Ads was one of your goals, then perhaps this is just what you need to tick that off your list!
I’ll be back next Thursday with some more marketing know-how and another discovery of course.
But that is all for Episode 45. I’d love to connect with you all on social – so let’s get social on social – I’m on all the good platforms, so let’s do that!
…….. and remember small business peeps, as my opening song says, there’s no point in dreaming small!
Hey there podcast family, welcome to episode 44 of the Small Business Made Simple Podcast.
Thank you for lending me your ears today – I know you have lots of choices, so I sincerely appreciate me being one of them!
If you’re a first time listener, super super welcome, I am so pleased to have you here. I am your host Jenn Donovan, and, as you’ll learn along the way, I pretty much live, breathe, dream marketing and social media!
Today’s episode is brought to you by my brand new, course Facebook Ads for Beginners. It’s been many hours in the making, but it’s here and I’m more excited than a cat when the Christmas tree goes up!
I love talking about Facebook Ads. I believe they have the power to make a massive difference in my business and in yours. So go check out my course at www.socialmediaandmarketing.com.au/facbeook
Today, I have a very special guest, Kellie Briggs of Business Networking by design, and we are talking all about networking as a marketing strategy.
Now Kell’s walked the walk and talked the talk when it comes to networking and I am so happy to have her on to talk about something we haven’t really covered on the podcast before.
Before we get into that interview, let’s do the discovery of the week.
THIS WEEK’S DISCOVERY!
My discovery this week is an app called StoryArt.
I am a very big fan of Instagram stories and so always on the look out to make them better for my business and pass on the tips to other businesses too!
I have to say, StoryArt is new for me, but so far I am loving it. So much so, that I have given them my money!
The app is free but if you want to upgrade for more templates etc, you can and I have.
It’s only available for iOS so far as I know, but if you’re trying to up your Instagram game (which pretty much where it is at the moment, I have to say), then check out StoryArt. The templates are pretty cool!
As always, just a little disclaimer, my discoveries are just that and I am in no way affiliated with any of them but promise to tell you if I ever am. I just love them and from the response of my listeners, you guys, you are loving them too!
Hey and if you have a little discovery, or something you use in your business that you’d like to share, please do so. Email me at jenn@jenndonovan.com.au or tag me @smallbusinessmadesimple. I really love to know what tools you use to help make your life simpler!
NETWORKING AS A MARKETING STRATEGY WITH KELLIE BRIGGS
Straight up, I have to say, networking is NOT a dirty word!
I’m not sure about you but until very very recent years, I hated networking. The thought of talking to strangers, feeling like I was being judged, having no idea what to say made me feel completely and utterly sick.
I am very much a people person, but networking made my stomach roll!
I’m still not a massive fan of networking BUT I am very aware of it’s power as a marketing tool and therefore have learnt to, as I say, pull my big girl undies on and just get on it the job of networking.
I have found one of my most endearing strategies at networking events is to be the listener! Everyone loves the listener and often everyone remembers the nice, kind, lovely person who stood there and listened!
If you don’t network, I am hoping that this episode might make you change your mind.
I know it’s something I need to do more of.
Anyway, onto my interview with the Queen or Beyoncé of Networking, Kellie Briggs.
I met Kellie online. We are in the same group for some courses you’ve bought, ended up in a LinkedIn Pod group together and our friendship has flourished since.
She’s about a 5 hour plane ride from me, but in 2019, distance is no barrier to get to know someone!
She’s also a fellow podcaster, so I love that! It’s so good to talk to other podcasters, makes you feel like you can keep going and everything will be alright!
Kellie’s podcast is called Business Networking by Design. I suggest you have a listen in (after this one, of course!).
What I know about Kellie, I have mostly heard on her podcasts. She is so very passionate about networking and I loved our conversation together today.
Everything she’s learned about networking comes from the real world experience of needing to network to find customers for her first business!
So without any further delay, let’s bring on Kellie!
INTERIVEW WITH KELLIE BRIGGS
Connect with Kellie
Website:: https://kelliebriggs.com.au/
Podcast:: https://kelliebriggs.com.au/podcast/
Facebook Group:: https://www.facebook.com/groups/800836630302126/
How good was that?
I hope you enjoyed that episode as much as I did making it!
I hope Kellie has changed your perspective on networking, as she has mine, but if you need some more convincing, head the show notes www.socialmediaandmarketing.com.au/44 and find a link to Kellie’s podcast there and get listening!
Before I go, if you’re interested in my brand-new Facebook Ads for Beginners course, I’d love to be the person to teach you.
I take your hand and I walk you through, step by step, not only on the actual Facebook Ads platform, but also goal setting, starting with the end in mind, your client avatar and SO MUCH MORE.
This is truly a labour of love.
My mission is to help as many small business owners as I can. This course is purely built on that core value. I am so tired to small business owners not using the platform because they don’t know how.
THAT ALL ENDS TODAY MY PEEPS, today!
To find out all the details about my course, go to www.socialmediaandmarketing.com.au/facebook
You’ll have lifetime access. As the platform changes, this course will update too, and you will have access to those updates, and I have an exclusive Facebook Group for my students of course so they can slip in there and have their questions answered by me or get help from fellow students as well.
It’s almost the end of the year, so if learning Facebook Ads was one of your goals, then perhaps this is just what you need to tick that off your list!
I’ll be back next Thursday with some more marketing know-how and another discovery of course.
But that is all for Episode 44. I’d love to connect with you all on social – so let’s get social on social – I’m on all the good platforms, so let’s do that!
…….. and remember small business peeps, as my opening song says, there’s no point in dreaming small!
Hey there podcast family, welcome to episode 43 of the Small Business Made Simple Podcast.
Thank you for lending me your ears today – I know you have lots of choices, so I sincerely appreciate me being one of them!
Today’s episode is brought to you by my brand new, course Facebook Ads for Beginners. It’s been many hours in the making, but it’s here and I’m more excited than a cat when the Christmas tree goes up!
I love talking about Facebook Ads. I believe they have the power to make a massive difference in my business and in yours.
But one of the biggest mistakes people make and probably one of the most asked question I get about Ads is “to boost or not to boost”? So, I thought I’d deal with just that question here on the podcast today.
It won’t surprise to learn that I am anti-boosting. But it will surprise you to hear that I think they do have a time and place and I’ll talk about that a bit later.
Before I get all addsie (!) with you – let’s do the discovery of the week.
THIS WEEK’S DISCOVERY!
This discovery is a fun one! If you’re anything like me, you see things, get curious and think “how did you do that” and off you set down a 100 rabbit holes looking for the solution to what you saw and that was a little bit cute/different or awesome.
Alas, this was one of those needless investigations driven purely by curiosity.
Let me see if I can explain it? Have you ever seen on Facebook or Instagram or social media for that matter, a post where someone is texting in an animation and a second later someone responds? With all the sound effects of text typing and look and feel of a text.
Well that’s what I’ve seen and thought “cool”! So, I found an app that does it.
It’s called TextingStory and you’ll find it in the app store. It’s free and well, frankly, I think it’s a little cool.
If standing out from the crowd on social media, where it’s busy and crowded, is the name of our game – then this little app just might hit that goal.
And plus, it’s like having a little conversation with yourself! For those who talk to themselves, you know what I mean?!?!
Anyway, check it out. I’ll have a story of what I am talking about here on my Instagram stories today – so go look at it – head to Small Business Made Simple and check it out.
As always, just a little disclaimer, my discoveries are just that and I am in no way affiliated with any of them but promise to tell you if I ever am. I just love them and from the response of my listeners, you guys, you are loving them too!
Hey and if you have a little discovery, or something you use in your business that you’d like to share, please do so. Email me at jenn@jenndonovan.com.au or tag me @smallbusinessmadesimple. I really love to know what tools you use to help make your life simpler!
ARE FACEBOOK BOOST POSTS WORTH IT?
Ok so let’s get into today’s episode all about boosting posts.
Recently, a Facebook account manager had this to say about Boosted Posts:
You are targeting engagement of heavy users and this does not correlate with purchase intent, brand recognition, etc. Instead, it is solely focused on those who tend to react or “like” anything.
Yikes! Do you want to spend most of your ad dollars with an objective where people “like” anything?
And as I’ve said several times on this Podcast when it comes to social media, my bank manager doesn’t accept “likes” as payment and I suspect yours doesn’t either!
Boosting, frankly, is chasing that vanity metric – likes. It’s not good business strategy and it doesn’t help you reach those business goals.
The abundance of information and targeting options for advertisers that can be used for advertising from within Facebook can be overwhelming for anyone that doesn’t work at a digital agency.
Facebook knows this which is why it created the Boost Post option from the page interface.
It knows it needed an “easier” option for businesses, so it created one – but it doesn’t mean it’s the right one for you.
Easy isn’t always best.
There’s a reason why this podcast is called Small Business Made Simple NOT Small Business Made Easy – easy isn’t always the right option.
Here’s 3 reasons boosted posts are not a good option
Reason One
There are far more effective options available to you as an advertiser. Boosted posts are just one of twenty different marketing objectives Facebook offers advertisers. Many of its other marketing objectives will help you achieve business outcomes that Boosted Posts will not, such as leads, sales, brand awareness, increasing video views, and more.
Reason Two
Boosted Posts are focused on engagement (these are vanity metrics – like I mentioned before) and targeted specifically to the 16% of users likely to engage with an ad.
Each of Facebook’s marketing objectives is designed for a specific goal and boosted posts are focused solely on post engagement. And engagement is not a good objective to pursue when you are focused on business outcomes such as growing revenue.
Reason Three
When you boost a post from your page interface, the targeting options are further restricted (versus running ads from the ad manager or Power Editor) as you cannot test different styles of creative (images, copy, or video) or bidding types.
And if you’ve learnt anything from this podcast – marketing is all about test and measure and repeat!
If you listened to last week’s podcast on Facebook Ads, you’ll remember I said, “assume nothing, test everything!”
Just like we learnt in Footloose the movie – there is a time for everything and therefore there is a time for boosting (maybe, perhaps, almost!)
So, when would you boost?
The best case for running boosted posts are to increase your visibility within the organic news feed and to communicate something to your fans. The people who see your boosted posts are most likely going to be your most engaging fans – the social butterflies – those people that are always “liking” and engaging with posts regardless.
My bestie who owns a retail shop (Judd’s in Yarrawonga – just to give it a plug) boosts, despite my requests not too (grrr) and she gets results. She puts up a picture of the new green shirt that’s just arrived, boosts it for a couple of dollars and boom, it’s sold out.
I hate that! But why does it work – well, because of what I just said, she’s boosting to her most engaged fans – the ones who already love her and her business.
You might argue that the green shirt would sell anyway, but that’s a test and measure thing!
So, do this with extreme caution. Be really aware of what the goal is.
So as we wrap up this little rant when it comes to Facebook Boosting, I would love for you to put your hand in the air and say these words “Jenn, from today I promise to keep my fingers off the boost button and I will make time to learn the Ads platform, because I know it’s so much more powerful for my business”.
Excellent – glad we got that sorted!
Now if you’re interested in my brand-new Facebook Ads for Beginners course, I’d love to be the person to teach you.
I take your hand and I walk you through, step by step, not only on the actual Facebook Ads platform, but also goal setting, starting with the end in mind, your client avatar and SO MUCH MORE.
This is truly a labour of love.
My mission is to help as many small business owners as I can. This course is purely built on that core value. I am so tired to small business owners not using the platform because they don’t know how.
THAT ALL ENDS TODAY MY PEEPS, today!
To find out all the details about my course, go to www.socialmediaandmarketing.com.au/facebook
You’ll have lifetime access. As the platform changes, this course will update too, and you will have access to those updates, and I have an exclusive Facebook Group for my students of course so they can slip in there and have their questions answered by me or get help from fellow students as well.
It’s almost the end of the year, so if learning Facebook Ads was one of your goals, then perhaps this is just what you need to tick that off your list!
I’ll be back next Thursday with some more marketing know-how and another discovery of course.
But that is all for Episode 43. I’d love to connect with you all on social – so let’s get social on social – I’m on all the good platforms, so let’s do that!
…….. and remember small business peeps, as my opening song says, there’s no point in dreaming small!
Hey there, welcome to episode 42 of the Small Business Made Simple Podcast.
Thank you for lending me your ears today – I know you have lots of choices, so I sincerely appreciate me being one of them!
Today’s episode is brought to you by my brand new, almost can’t hold in my excitement, course Facebook Ads for Beginners. It’s been many hours in the making, but it’s here and today is launch day.
I will be talking all things Facebook Ads on this episode, so keep listening, but if Facebook Ads is something you’d like to try for yourself, or you’d like to learn more about (and you’re kinda just a beginner), then stick around. I’ve got a great offer for you!
I get to talk to so many small business owners, in rural areas and in the city and I know 2 things for sure.
Firstly, they realise there’s power in using Facebook Ads to sell their wares and services or to engage with their audience or to bring in new prospects, and secondly, they know they need to know this stuff.
BUT, what I also found is that there’s a whole lot of either “boosting button” pressers out there or small business owners who just don’t know where to start when it comes to Facebook Ads – they might have looked, and things just look too hard.
Hence the reason for today’s podcast and frankly, my new digital course.
But before I get started, let’s do the Discovery of the Week.
THIS WEEK’S DISCOVERY!
I always find it funny how someone can mention something new to you and then all of a sudden you are hearing about it and seeing it everywhere.
It could be good marketing – or the red Mazda theory – you know the one when go buy a new car and then the next day everyone on the road seems to have the same car as you, but you didn’t notice yesterday?
Well, this week’s discovery of the week has a bit of that in it.
Last week I had a lunch date with the wonderful Mell of Starfish marketing, and she mentioned it, then Kerry Anne Nelson had a post about it on LinkedIn and then someone mentioned it in a chat group and so on and on it’s gone.
So, what is it? It’s called, Missinglettr. It can be found at missinglettr.com (and it’s missing the second e).
If you write blogs, you are going to love this.
Missinglettr turns each of your blog posts into a 12-month social campaign, which is then dripped out to your social channels. Each campaign is designed to engage with your audience and drive traffic back to your site.
Repurposing content gets my heart – I love tools that help repurpose content. Blogs are a lot of work and to just put them on your website seems silly – you need to repurpose, repurpose, repurpose!
Missinglettr can help! It’s only new to me, so I haven’t got any experience or analytics to report back to you about, but I have signed up in the past week – so I will let you know how I go.
Or if you already use missinglettr, head into the Facebook group – Like Minded Business Owners and let everyone know about your experiences there.
As always, just a little disclaimer, my discoveries are just that and I am in no way affiliated with any of them but promise to tell you if I ever am. I just love them and from the response of my listeners, you guys, you are loving them too!
Hey and if you have a little discovery, or something you use in your business that you’d like to share, please do so. Email me at jenn@jenndonovan.com.au or tag me @smallbusinessmadesimple. I really love to know what tools you use to help make your life simpler!
FACEBOOK ADS FOR BEGINNERS
Facebook isn’t just powerful—it’s flexible. No matter what type of business you run, it has enough different marketing options that you can tailor your marketing efforts to fit your business, your budget, and your time constraints.
Yes, it can take some time to get to know all of its features, but it’s worth it. If Facebook is not a current part of your marketing campaign, it should be.
Facebook Ads vs Boosting
Here’s what I know (from a lot of you), the boosting button is easy, the Ads platform is not and therefore boost gets the love.
I totally understand. But I want you to promise me you will stop touching that boost button.
It’s not evil but it’s not good either.
Boosting a post is pretty much telling the Facebook algorithm, I don’t know what I’m doing.
It’s a “throw spaghetti against the wall” approach.
Will it work? Maybe. You might get some wins, just like some spaghetti will stick, but most of it will fall flat and fail.
Module 6 of my course goes through boosting vs Facebook ads and steps you through what boosting is really doing and how your money acts on the platform when you boost.
So, when it comes to Facebook Ads, here’s some bits of wisdom I’ve learnt along my journey and that of my clients.
(a) Assume nothing, test everything
If you are wondering whether this image will work better than that image, you can ask a prospects, your staff, your partner, a test group, but the truth is that you couldn’t possibly know which ad will give you better results until you test them.
We’re humans, we’re complicated like that.
So, when you’re getting your ad creatives together, ad copy, photos, videos etc, it’s best practice to set up 2-4 ads with different creatives and/or different audiences.
This is the only way you’ll be able to work out what works.
(b) Start with the end in mind
If you listened in episode 32, Facebook Ads – 3 Mistakes we need to stop making, you’ll remember this one well.
Start with the end desired result and work backwards.
If I wanted to have my new eBook Ultimate Guide to Facebook Ads downloaded 100 times each month, and I know that 50% of people who land on my landing page that asks for your email address sign up, then I need 200 leads to go to my landing page for a conversion rate of 50%.
If I average, on a Traffic objective ad, a $1.50 per click, and I need 200 people clicking to get 100 downloads, then my budget has to be at least $300.
I also know that 10% of people who see my ad, click. So, I need 2000 people to see my ad.
That’s what start with the end in mind looks like.
(c) Great offers sell without selling
If you have a good offer in place, you have more chances to create an ad that pays off. That’s a fact.
Just think about it.
Which offer is more attractive?
50% off Winter Jumpers or Like if you’d wear it! Every purchase feeds 7 shelter dogs.
Which would you click on?
Even though a 50% OFF deal is great, it doesn’t compare to the implied mechanism used by the second offer.
The simple fact of feeding seven dogs will entice you to buy the shirt, especially if you are dog lover. You won’t even think you’re buying a shirt. That’s just a plus. In your mind, you’ll be helping seven poor dogs to survive.
And that’s what great offers do.
They sell without selling.
Now, I’m not saying you should start a charity to start selling on Facebook. No. What I’m saying is that you need to find a way to sweeten your offer—and do it in a way people don’t feel you’re selling them something. Great copy doesn’t seem like an ad, it seems like a favour”.
Remember, people don’t like being sold, but they love to buy stuff.
Set aside some time to tinker around, start a few test campaigns, and see what happens. Like anything, it takes practice to get good at it.
My advice: get started now. When’s the best time to plant a tree, 20 years ago, when’s the next best time – TODAY.
Now if you’re interested in my brand new, just released today, Facebook Ads for Beginners course. Let me tell you a little about it.
It’s a 9-module course. That might seem big, but you can conquer it in a day.
I take your hand and I walk you through, step by step, not on the actual Facebook Ads platform, but also goal setting, starting with the end in mind, your client avatar and SO MUCH MORE.
This is truly a labour of love.
My mission is to help as many small business owners as I can. This course is purely built on that core value. I am so tired to small business owners not using the platform because they don’t know how.
THAT ALL ENDS TODAY MY PEEPS, today!
So just quickly, the modules are
- Welcome
- Targeting – who is your who and what do you want to be famous for? (super doper important)
- Let’s start to the beginning – setting up your Ads Manager Account and your Facebook Pixel (don’t turn green, I literally walk you through it!)
- Understanding the algorithm
- Strategy – let’s set some goals
- Choose Your Ad objective – boosting vs Facebook ads and the most comprehensive look at the objective you have ever seen (seriously…)
- Choosing your Audience, Placement and Budget
- Writing engaging copy, and
- Final words and pulling it altogether
Sound good?
I hope so!
If you’re interested, I will be hosting a FREE webinar all about Facebook Ads that you can join me on – just go to … to register (link is in the show notes)
Otherwise, if you’re a go getter like I know so many of you are, the cart is open now, you can go and purchase the course, and get started RIGHT NOW. There’s no waiting.
Just purchase, login and start getting your Facebook Ads done!
To purchase the course or to learn more – go to www.socialmediaandmarketing.com.au/facebook
So, the price? Well, I have a super offer for you if you’re listening to this in real time – so mid October 2019.
I have made the price super special for my Foundation Members.
For those who are action takers, lifelong learners, and in my world you will be the first group to ever purchase the course, I feel that that deserves extra love.
So, if you purchase before the end of October 2019, so the 31st of October, before the doors close on the course, you will get the special Foundation member price of $197 bucks.
Yep, I kid you not.
It will be rising high after that to $397. The next launch which will be in 2020, will be at the price point of $397.
So, if you want to save $200, then head to www.socialmediaandmarketing.com.au/facebook now and purchase Facebook Ads for Beginners.
You’ll have lifetime access. As the platform changes, this course will update too, and you will have access to those updates, and I have an exclusive Facebook Group for my students of course so they can slip in there and have their questions answered by me or get help from fellow students as well.
But if you’re not ready and would just like join me on my webinar all about Facebook ads for some awesome tips and tricks, then join me on ?? and I really look forward to seeing you then.
I’ll be back next Thursday with some more marketing know-how and another discovery of course.
But that is all for Episode 42. I’d love to connect with you all on social – so let’s get social on social – I’m on all the good platforms, so let’s do that!
…….. and remember small business peeps, as my opening song says, there’s no point in dreaming small!
Hey there, welcome to episode 41 of the Small Business Made Simple Podcast.
Thank you for lending me your ears today – I know you have lots of choices, so I sincerely appreciate me being one of them!
Today’s episode is brought to you by my new downable Ultimate Beginner’s Guide to Facebook Ads. This is a workbook full of exercises, tips and tricks on how to get your first Facebook ad hitting the goal you need it too. To download it now, go to www.socialmediaandmarketing.com.au/ads - Facebook Ads will change your business forever if you get them right!
Today I have a very special guest, Jane Anderson. It’s absolutely no lie that you are going to be blown away with this interview.
We talk everything from imposter syndrome to customer service to branding and personal branding and all things in between.
It is one of my favourite interviews on the podcast yet. I am simply itching for you to hear it.
So, let’s get the discovery of the week out of the way, so we can get into the interview!
THIS WEEK’S DISCOVERY!
I shouldn’t say that, should I?
I know you all love this segment.
In fact, this is definitely a fabulous discovery I know you are ALL going to love me for.
Have you heard of Facebook Creator Studio? It’s new (I think!). It’s been around for a couple of months; it’s put out by Facebook and you are simply going to love it!
Why are you going to love it? Because it’s going to simplify your life – the whole idea of this podcast!
In its simplest form, it’s an easy way to manage everything to do with your Facebook Business Page and if you have multiple, like me, it makes things super super simple.
You can post from there, you can go live from there, you can schedule posts from there, you can see amazing analytics from there – it’s like normal Facebook but all in one place and OH so lovely to see on one dashboard.
And if you’re interested, there’s a super new feature where you can make money from your videos on Facebook, just like people do on YouTube. I haven’t done it yet but have watched some videos on it explaining what it’s about.
I cannot recommend highly enough that you go check out Facebook Creator Studio. You can get there through your Facebook Page, but it’s easier just to google it.
I’d love to know your thoughts and start some conversations about it. Head into the Facebook Group, Like Minded Business Owners, and let’s have a chat about this discovery.
It has the opportunity to rock your world baby!
As always, just a little disclaimer, my discoveries are just that and I am in no way affiliated with any of them but promise to tell you if I ever am. I just love them and from the response of my listeners, you guys, you are loving them too!
Hey and if you have a little discovery, or something you use in your business that you’d like to share, please do so. Email me at jenn@jenndonovan.com.au or tag me @smallbusinessmadesimple. I really love to know what tools you use to help make your life simpler!
INTERVIEW WITH JANE ANDERSON
As I said earlier, I am so very excited to have you hear this episode.
It’s out of this world fabulous, at least I think it is!
I was so happy and ecstatic when Jane agreed to come on this podcast. We talk a little about imposter syndrome at the start of the podcast and if I’m being honest, I certainly had it when I reached out to Jane.
She’s amazing and she’s very successful – so I thought who am I to ask her? I’m not really in her league to be asking for such favours.
But alas, it was all in my head, we connected, we laughed, we had some great conversations on and off air and well, apparently I am good enough to have her on my podcast – evidence based of course!
Jane is a strategic communications expert. With over 20 years’ experience in Personal Branding and Content Creation, she has worked with over 50,000 people.
Her clients include Virgin Australia, Lego, Ikea and Rio Tinto.
She is the host of the iTunes podcast "The Jane Anderson Show" where she has interviewed world leading experts such as Seth Godin and has been featured in Business Insider, Sydney Morning Herald, The Age, Courier Mail and Sky Business News.
Jane’s blog was recently voted in the top 10 branding blogs in Australia and in the top 30 branding gurus globally.
Jane has won numerous awards including being nominated for the Telstra Businesswomen’s Awards. She is also the author of 6 books including her latest “TRUSTED: The Level Above Influence.”
See I told you she was fabulous.
So, let’s get into it, welcome Jane.
INTERVIEW WITH JANE ANDERSON
LinkedIn:: https://www.linkedin.com/in/janeandersonpersonalbranding/
Facebook:: https://www.facebook.com/JaneAndersonPersonalBranding/
Twitter:: https://twitter.com/jane_anderson__?lang=en
Instagram:: https://www.instagram.com/the_jane_anderson_/
The link to the Influencer Indicator (Valued at $80) for FREE - https://janeandersonspeaks.com/influencer-indicator/
So, friends, how much did you love that conversation?
Seriously, sometimes I feel like the luckiest girl alive being able to do what I do and making connections like I make and being able to put such amazing content out in the big wide world to help you all, just like this podcast today.
Serious love coming your way.
I really hope you enjoyed it as much as me. I know it was a bit longer than usual, but I hope you stuck around to the end.
I’d love to hear what parts you loved the most. Head into my Facebook group – Like Minded Business Owners . If you haven’t joined yet, the link is in the show notes or just go to Facebook and search Like Minded Business Owners. It’s another great way to stay on top of what’s going on in the world of social media and marketing! It’s full of people just like you with questions just like you – so come join the fun – it’s only missing you!
I’ll be back next Thursday with some more marketing know-how and another discovery of course.
If this was one of your favourites, feel free to let me know via a rating and a review.
But that is all for Episode 41. I’d love to connect with you all on social – so let’s get social on social – I’m on all the good platforms, so let’s do that!
…….. and remember small business peeps, as my opening song says, there’s no point in dreaming small!
Hey there, welcome to episode 40 of the Small Business Made Simple Podcast.
Want to know the bad thing about episode 40 – it means episode 52 is only 12 weeks away, which means it’s only 12 weeks til 2020 …. Sorry!
And if you’re still listening after that, thank you for lending me your ears today – I know you have lots of choices, so I sincerely appreciate me being one of them!
Today’s episode is brought to you by my new downable Ultimate Beginner’s Guide to Facebook Ads. This is a workbook full of exercises, tips and tricks on how to get your first Facebook ad hitting the goal you need it too. To download it now, go to www.socialmediaandmarketing.com.au/ads - Facebook Ads will change your business forever if you get them right!
Today I am talking websites. Not just websites, but I wanted to share with you my experiences with building my brand-new website.
You see, just this week, I launched my new website. It was truly like having a baby – and I’ve had 3 so I can say that. It’s definitely been a long journey, not quite 40 weeks like growing a bub, but a lengthy journey at that.
I really wanted to share with you the things I learnt, the things that are important and the things that we/I got hung up about when it came to be building my new website.
I’m hoping my journey, my lessons, my wisdom might help you along yours, whether you’re thinking of doing a website, having just done one or aren’t quite sure where to start.
But first, of course, everyone’s favourite section of the podcast – the discovery of the week!
THIS WEEK’S DISCOVERY!
Because I am talking about my new website this week on the podcast, I thought it would be good to tell you about Leadpages, a program that I built my now “old” website in.
https://www.leadpages.pxf.io/LEvvZ
Leadpages helps small businesses connect with an audience, collect leads, and close sales. Easily build websites, landing pages, pop-ups, alert bars, and beyond.
And when I say easily built – I mean it! Templates are so simple to use and to choose and if you’re building pages to collect leads or for conversion, it has a lead-o—meter to tell you how good or bad your page is!
I really love this program. Even though I have a new website, I will still use it, just not as often.
The think I love about it most is that I can think up a lead magnet for a podcast episode, build a lead page to collect leads, make it live, plug it into the back of my WordPress site and have it out to the world in about 20 minutes. No need to involve a web designer or a coder – just me and my copy!
If you’re interested in Leadpages, there’s a link in my show notes for it.
As I have always said I will let you know when I am an affiliate for something, and this link is an affiliate link. But you don’t have to use it, you can just google Leadpages.
By using my link, you get something, and I do too!
https://www.leadpages.pxf.io/LEvvZ
Hey and if you have a little discovery, or something you use in your business that you’d like to share, please do so. Email me at jenn@jenndonovan.com.au or tag me @smallbusinessmadesimple. I really love to know what tools you use to help make your life simpler!
MY WEBSITE JOURNEY
First I’m going to set a bit of a back story. About 12 months ago I had the dream job. Well that’s what I thought and when it came crashing down like a building just been torn down by explosives, I knew I either had to pull my big girl undies up or go get a job.
There’s nothing wrong with having a J O B but for me, the thought of having to be somewhere at 8.30 am and not being able to leave until 5 ish or having to ask for the morning off to go to a school event etc, almost made me break out in hives – so getting a job wasn’t really an option.
So Social Media and Marketing Australia was born, as was this podcast and one of the essential assets my business needed, other than social accounts, was a website.
By this time, it was December, everyone was shutting down for Christmas, my website designer wasn’t returning my calls and, to be honest, cash wasn’t flowing.
So, I built my own website. Yep, I built the whole entire thing. I built it in Leadpages – which is, of course, this week’s discovery.
It was built over a couple of days and has moved with me as my business grew, as I needed new pages etc. It was a $500 investment life saver.
But even as I built it, I knew it wasn’t going to have the SEO I needed, doing a blog was almost impossible and well it’s just didn’t really reflect me, not like my new one does.
But it was 100% a means to an end at the time.
It was in about January that I posted a post on one of my favourite Facebook Groups – Like Minded Bitches Drinking Wine and asked for website developers to reach out to me as I was looking for one to help out and build me my website.
Like I said, I had one, but I knew it wasn’t going to last for long. I was going to outgrow it and my brand was going to outgrow it.
The lovely Sarah from A Lined Design was one of the people who responded to be post, she sent me some links of examples of pages she’d done, and I did some research on her and her past websites.
And that was it. It’s exactly where I left my website building thoughts and ideas.
Business was really pumping; it was getting busy and I was down in the trenches building this new business and seeing where I could take it.
Until about mid-April – so about 4 months after I initially posted in the group and Sarah had responded, I contacted Sarah again.
It was time. And I guess that’s a big lesson in business for all of us, in fact in life. We all learnt something from Footloose the movie – there’s a time for everything.
I wasn’t ready until now. I knew this was going to be a big investment, but now it was ready. I was in boots and all!
Boots and all is a little bit of a lie – it took 6 months and I have to say that not much of that was Sarah’s fault. When you get an email on Monday asking for something and you don’t respond til Friday, it’s bound to hold things up!
But Boy was it worth waiting for! I’d love you to go have a look – www.socialmediaandmarketing.com.au
Like I said at the beginning, I wanted to share some of the things I learnt and answer some of the most common questions I had and still will have as I’ve built this baby!
- What platform did I build on and why?
WordPress. Honestly, since learning my lesson with my very first website which was built on a proprietary platform (meaning they owned it, and I had little or no control of it) I have been a word press convert. Every website since has been built on WordPress and I know it, I understand it and I felt comfortable to operate the back end of it.
- How much did it cost?
Now this question is a bit like the length of a piece of string. Every website will be different in costing, but mine will have cost me around 6k in the end I think. So that, for me, is about middle of the range for websites.
You can get good ones for about $1,000 bucks upwards – depending what you need it for. And this I’ll discuss shortly. Or of course you can go templated like on Shopify or Wix for very little money at all! Depends on your goals – which is so important.
- How do you choose a developer? Two words, research and gut. I was pretty lucky to get the one I did. Putting a post in Facebook groups asking for developers can be hit or miss – but I definitely hit.
I did my research, looked at the sites Sarah had made, read reviews, and listened to my gut that said pretty much this chick is going to be awesome.
I’m not saying that I haven’t tested her over the past 5 months, I’m pretty sure she’d sworn into a pillow once or twice when I’ve changed my mind or haven’t provided information or have needed convincing, but 5 months on I still know I made the right choice.
In fact, I think I tested her most when I went through my first review of the website, and I didn’t like it. I know.. I felt really bad telling her and the people pleaser in me said “don’t worry, just say you love it and change it later”.
It wasn’t terrible, it just wasn’t me or my brand and although I’d approved the stock photos used, I couldn’t image what I’d agreed to until I saw it. I’m a visual person. And well, I just didn’t like it. So, I said so, she probably screamed blue murder, smile and said ok – let’s start again.
And we did, and I LOVE LOVE LOVE it now.
So, what did I learn whilst building my new website:
- Know exactly what you want your website to do. What’s the goal? One of my favourite sayings is “if you don’t know which road to take, any road will do”. And it’s true. So, when going to a website designer, know exactly what you want your website to achieve.
For me it was conversions. I wanted a website that would convert. Yes I wanted one that would give a great user experience, be informational, give great value to anyone who landed on their but at the end of the day it’s all about the money honey – so I needed a website that would attract people who are interested in what I do, and one day might do business with me.
You’ll see on my website there’s some freaking fabulous free tools available, a shop to purchase things from and ways to stay in my world on every day – whether that be download my freebies or join my Facebook group, Like minded business owners or start to follow me on Instagram.
It’s about conversion.
The other thing I needed my website to do is host my online courses. My first one is coming out in mid-October – Facebook Ads for Beginners – and you’ll be able to create an account on my website and go through the course whilst on the site (or have the option to download it and do in offline as well).
It was absolutely imperative these two objectives were met. They were my goal and Sarah and I worked backwards from there.
- Do your research. This is so important because one of the first questions your web developer is going to ask you is, so what do you like? Your web developer, if they are like my Sarah, doesn’t really know you yet, doesn’t know your brand or our story or your business values, so it’s up to you to do some research and go back to them with a series of websites that you like or you like elements from.
And be prepared to hard questions too. Sarah would say to me, what do you like about X website? Sometimes I just wasn’t sure – I just liked it. I found this a hard process. But I also found that finding websites you don’t like or elements you don’t like is almost as important!
- You aren’t the expert. This one cost my dearly in time. I was in love with my logo that I created when creating my Leadpages website and I was a little attached to it – so I found out. The design expert, aka Sarah, kept telling me that the elements of the logo especially, wasn’t representing my brand or me or my industry in the way it should.
I didn’t listen.
I fought her on this. I was attached to my brand and wasn’t listening to reason.
After a month, I told you it cost me dearly in time, I woke one morning, sat at my desk and thought “I’m not the expert, she is” – let her do her job. And I did. And the result was fabulous.
Sometimes you need to recognise we aren’t the expert at somethings, we don’t know what’s best sometimes, because we are too close to it, in the words of Frozen “let it go …”.
- You need to invest in photos, whether those photos be stock photos or professional photographer photos, they can literally make or break the success of your website. The photos on my website, if you have a look and are interested, have probably cost me around $1600. So, a sizeable investment. But the result is fabulous.
You don’t want to spend all this time creating wonderful content, content your ideal client will want to consume, and have your photos let your site down because it doesn’t “look” professional/attractive enough. After all it will be the photos that a person will see first when they land on your page. And if it’s important to know who you are and what you do, in the first 6 seconds of someone landing on your page, then a photo, that tells a 1000 words, needs to be good – oh so good.
- It’s your website – you have to love it and it has to represent you or your brand in the way you need it too.
If your brand is professional or sells high end clothes and your website looks like something you got for free from Wix, then that’s not good branding. Don’t get me wrong, Wix can be great for some businesses, but it’s not for all businesses – just like Shopify templates – good for some, not good for others.
If you’re going through the building process or the drafting process or the hand over process and it’s not what you wanted, expected or liked, say something.
If you’d don’t love it, then who will? But I’ll caveat that with point 3. above – you aren’t the expert, so even though you don’t like it – be willing to listen. There could be reasons why it’s like it is you can’t see. But I’ll caveat that too by saying, trust your gut. You know your clients better than anyone else.
My final point, point 6, is not to look at a website or the development of a website as an expense – it’s actually a business asset.
Once you have something that does what you need it to, looks the way you need it to and reaches the goals you set for it, you have a business asset.
And it’s an asset worth investing in, especially coming into 2020 – which will no doubt, see even high stats of online spending and googling!
If you have any questions about my journey or your own website, I’d love to hear from you.
Head into my Facebook group – Like Minded Business Owners . If you haven’t joined yet, the link is in the show notes or just go to Facebook and search Like Minded Business Owners. It’s another great way to stay on top of what’s going on in the world of social media and marketing! It’s full of people just like you with questions just like you – so come join the fun – it’s only missing you!
I’ll be back next Thursday with some more marketing know-how and another discovery of course.
If you’re enjoying this podcast, don’t forget to subscribe so you never miss an episode and share this with a friend. And maybe leave me a rating and a review wherever you listen in. Those things are like gold for podcasters like me! PS – you can leave more than one rating and review – just saying!
But that is all for Episode 39. I’d love to connect with you all on social – so let’s get social on social – I’m on all the platforms, so let’s do that!
…….. and remember small business peeps, as my opening song says, there’s no point in dreaming small!
I have the QUEEN of SEO on the podcast today. It's going to be fun but most of all you are going to LOVE how she talks about SEO!
Thank you for lending me your ears today – I know you have lots of choices, so I sincerely appreciate me being one of them!
Today’s episode is brought to you by my new downable Ultimate Beginner’s Guide to Facebook Ads. This is a workbook full of exercises, tips and tricks on how to get your first Facebook ad hitting the goal you need it too. To download it now, go to www.socialmediaandmarketing.com.au/ads - Facebook Ads will change your business forever if you get them right!
I have to tell you guys, I have complete Hollywood love heart eyes for our guest this week. Her name is Kate Toon and she is literally the Aussie Queen of SEO. I haven’t met Kate in real life, but I have had her on other podcasts, have followed her, have signed up for her emails and have basically “Jenn stalked her”. She might be the queen of SEO but I’m the queen of online stalking … just ask my friends. Good stalking – not creeping – just saying!
So, when I reached out to her via LinkedIn, my fav social media platform, and asked her to be a guest on my podcast – her response flawed me. She wrote “Absolutely – thanks for asking”. No, I’ll get back to you or who the hell are you – just Absolutely, thanks for asking – now that’s how a queen does it – take note people!
It’s needless to say, I’m excited to talk SEO with Kate Toon and copywriting too – because she’s an expert at that too. You are going to love this conversation with so much gold.
But first, of course, everyone’s favourite section of the podcast – the discovery of the week!
THIS WEEK’S DISCOVERY!
Sourcebottle – have you heard of it? Spelt Source Bottle (not like tomato sauce!)
Sourcebottle helps journalists and bloggers find expert sources and help PR pros and businesses get FREE PR coverage and publicity.
Do I have your attention now? FREE PR – ummm golden!
Getting PR for your business can not only set yourself and your business up as “experts” and the “go to” people, but it’s a great way of you building your brand and giving value to your audience, new and current!
If you haven’t listened to Episode 14 of the podcast – go back and have a listen. I have PR expert Jules Brooke as my guest and she explains all about how to get it and how to leverage from it.
Something like sourcebottle just makes it easier to find the places you can contribute too.
Following them on Facebook and signed up to their email list. Every day they email or post about PR opportunities you can apply for and write for. This makes is really simple to start – because with PR that’s the most common question – where should I start.
If PR is something that’s been sitting in your marketing plan as a strategy for a while – then here’s a handy tool to help you out.
PS – another one like Sourcebottle I subscribe to is the Audacious Agency, they are located in Brisbane. Similar business model – worth checking out too!
So there you go, two discoveries in one! Enjoy.
As always, just a little disclaimer, my discoveries are just that and I am in no way affiliated with any of them but promise to tell you if I ever am. I just love them and from the response of my listeners, you guys, you are loving them too!
Hey and if you have a little discovery, or something you use in your business that you’d like to share, please do so. Email me at jenn@jenndonovan.com.au or tag me @smallbusinessmadesimple. I really love to know what tools you use to help make your life simpler!
SEO WITH QUEEN KATE TOON
So, let’s get into the episode. And if you’re thinking just for second, hey Jenn why would you bring someone onto your podcast who you’ve never actually met, then I’d say, ha ha, give me about 30 minutes from now and you’ll see!
So, how is Kate Toon. Her Instagram profile describes her at the Beyonce of SEO and Copy(!).
Her LinkedIn profile describes her as a SEO Lover, Copywriting Mentor, Speaking, Podcaster, Author, Copywriting, and Hula Hooper – takes me back – who had a Big M Hula Hoop when they were young … I disgress!
She’s all that and award-winning SEO copywriter and SEO consultant with over two decades of experience in all things advertising, digital and writing. Kate’s originally from the UK but now based just outside Sydney and has worked with brands such as eHarmony, Curash and Kmart, as well as helped countless small businesses produce great content and improve their copywriting and SEO. She’s the founder of The Clever Copywriting School and The Recipe for SEO Success eCourse, as well as co-host on the Hot Copy Podcast.
Phew … now are you getting the picture – why I am stoked to have her on my podcast – yeah you are!
Without any further ado – let’s get into it.
Welcome Kate ….
INTERVIEW WITH KATE TOON
I hope you enjoyed that. I hope you got some ideas and thoughts for your business from it and well learnt a thing or two about this pretty cool thing called SEO!
If you want to contact Kate, just head to the show notes at www.socialmediaandmarketing.com.au and look for Episode 39.
http://www.katetooncopywriter.com.au/
https://www.linkedin.com/in/katetoon/
https://www.facebook.com/kateToon
https://www.instagram.com/katetoon/
Got questions? Well head into my Facebook group – Like Minded Business Owners . If you haven’t joined yet, the link is in the show notes or just go to Facebook and search Like Minded Business Owners. It’s another great way to stay on top of what’s going on in the world of social media and marketing! It’s full of people just like you with questions just like you – so come join the fun – it’s only missing you!
I’ll be back next Thursday with some more marketing know-how and another discovery of course.
If you’re enjoying this podcast, don’t forget to subscribe so you never miss an episode and share this with a friend. And maybe leave me a rating and a review wherever you listen in. Those things are like gold for podcasters like me! PS – you can leave more than one rating and review – just saying!
But that is all for Episode 39. I’d love to connect with you all on social – so let’s get social on social – I’m on all the platforms, so let’s do that!
…….. and remember small business peeps, as my opening song says, there’s no point in dreaming small!
In small business we have this fantasy that BIG business at the BIG end of town has all their i's dotted and t's crossed - but my guest today is here to tell us othewise!
Today’s episode is brought to you by my new downable Ultimate Beginner’s Guide to Facebook Ads. This is a workbook full of exercises, tips and tricks on how to get your first Facebook ad hitting the goal you need it too. To download it now, go to www.socialmediaandmarketing.com.au/ads - Facebook Ads will change your business forever if you get them right!
I have to say that I’ve had a wonderful response and meaningful responses to last week’s episode – For What Purpose. Clearly it struck a chord with some of you. If you are feeling a little overwhelmed or without clarity with your marketing and you didn’t tune in, after this episode head back to Episode 37 and have a listen in.
This week on the podcast I have a guest – a special guest. Alita from the MI Academy is joining me, and we are going to talk about the future of marketing.
Ali works in Corporate Retail. She works with brands like Retail Global, Alfa Romeo and House of Home but Ali was actually one of my first business coaches ever! Over 10 years ago I met Ali and she helped shape my retail business with online strategies and we’ve kept in contact ever since, watching each other grow and change direction and change again – and well be where we are today!
I can’t wait for you to hear this episode, but before I go down that rabbit hole, let’s do the Discovery of the Week.
THIS WEEK’S DISCOVERY!
So, apparently I’ve been holding out on you! When I went through my spreadsheet of my podcasts, so I can keep track of subjects, discoveries etc, I was astonished to see that I haven’t told you about Unsplash! If you’ve seen me talk, then you know about it, but I’ve never mentioned it here in this segment!
Unsplash.com – it’s a fabulous place for free images. And they might be free, but they are fabulous.
So, if you need some images for your business, your socials, your website and you don’t have enough, then I recommend you head to Unsplash.
They are free, but they do ask that you acknowledge the creator of the photo – but hey that’s a small price to pay for images that are so beautiful and so versatile.
Have a look – you’ll be surprised at the quality and quantity for sure!
As always, just a little disclaimer, my discoveries are just that and I am in no way affiliated with any of them but promise to tell you if I ever am. I just love them and from the response of my listeners, you guys, you are loving them too!
Hey and if you have a little discovery, or something you use in your business that you’d like to share, please do so. Email me at jenn@jenndonovan.com.au or tag me @smallbusinessmadesimple. I really love to know what tools you use to help make your life simpler!
THE FUTURE OF MARKETING
Let’s get into it. As I mentioned, Ali was my first business coach and I’ve always admired her knowledge and understanding of technology. It’s truly her jam!
But I also asked Alita to come on because in small business we think that BIG business has it all sorted out – they don’t have the same problems as us, they’ve got their chizz sorted. But as you’ll hear from Ali, that’s not exactly true.
They have the same issues, they’re just bigger and actually harder to solve!
So, as you’re listening, take solace in knowing that even the BIG end of town as worries and tech issues!
Ali and I talk a lot about the future of business and the future of technology, and I hope you get a laugh out of our troubles with Siri – you’ll see what I mean when you get to that point in the interview! It was quite hilarious and a bit of a pain in the butt!
Let’s get into it, welcome Alita.
INTERVIEW WITH ALITA
I hope you enjoyed that. I hope you got some ideas and thoughts for your business from it and well learnt that small business is pretty cool too!
If you want to contact Alita, just head to the show notes at www.socialmediaandmarketing.com.au and look for Episode 38.
Got questions? Well head into my Facebook group – Like Minded Business Owners . If you haven’t joined yet, the link is in the show notes or just go to Facebook and search Like Minded Business Owners. It’s another great way to stay on top of what’s going on in the world of social media and marketing!
I’ll be back next Thursday with some more marketing know-how and another discovery of course.
If you’re enjoying this podcast, don’t forget to subscribe so you never miss an episode and share this with a friend. And maybe leave me a rating and a review wherever you listen in. Those things are like gold for podcasters like me! PS – you can leave more than one rating and review – just saying!
But that is all for Episode 37. I’d love to connect with you all on social – so let’s get social on social – I’m on all the platforms, so let’s do that!
…….. and remember small business peeps, as my opening song says, there’s no point in dreaming small!
If you are a life long learner, always listening to podcasts, reading blogs, following people on social media - learning as much as you can to bring your business forward but wonder how it all can fit together - then this is the episode for you!
Today’s episode is brought to you by my new downable Ultimate Beginner’s Guide to Facebook Ads. This is a workbook full of exercises, tips and tricks on how to get your first Facebook ad hitting the goal you need it too. To download it now, go to www.socialmediaandmarketing.com.au/ads - Facebook Ads will change your business forever if you get them right!
I’ve had the privilege of talking to many small business owners over my time doing this job, and just recently I’ve done a tour of some rural towns in NSW that don’t often get attention so far as workshops etc go. Shout out to everyone who came along in Deniliquin, Moulamein, Moama and Tocumwal – you people rock! Especially those in Moulamein, a town of a few hundred that pulled 20 people into a workshop! That’s awesome! Big towns struggle to get numbers!
But there’s one thing I find myself saying over and over again, for what purpose. Those who know me well are now laughing at me dedicating a podcast to that question, because, well, I hate it! Well I did hate it.
You see my first business mentor used to say it all the time. ALL THE TIME. And I hated him for it. On return from my second mentoring session, my business partner Jo, asked me, how it went, and I said, “if he asks me for what purpose one more time, I’ll shove ….” – you get the picture.
And yet, here I am. Using the same question on my clients in my mentoring sessions.
Before I get too far into this conversation – let’s do the Discovery of the Week first.
THIS WEEK’S DISCOVERY!
Everyone know how much of a fan I am of Canva. Canva.com – it was the discovery of the week on my very first podcast and if you aren’t using Canva – then GO DO IT NOW! Sign up for free now! Actually, no, when this podcast is finished ….
But I love to have many things up my sleeve. It’s always good to have other creatives you can turn too.
On my tour of NSW, some of my audience members, who hadn’t heard of Canva, had been using Poster My Wall – found at www.postermywall.com – I’ve had a look, signed up and I have to say, it’s no Canva and it’s impressive. I am really liking some of their templates. Especially, as the name suggests, for posters.
So, go check it out. Have a look at Poster My Wall – let me know in our Facebook Group – Like Minded Business owners, what you think.
As always, just a little disclaimer, my discoveries are just that and I am in no way affiliated with any of them but promise to tell you if I ever am. I just love them and from the response of my listeners, you guys, you are loving them too!
Hey and if you have a little discovery, or something you use in your business that you’d like to share, please do so. Email me at jenn@jenndonovan.com.au or tag me @smallbusinessmadesimple. I really love to know what tools you use to help make your life simpler!
FOR WHAT PURPOSE
As I’ve already mentioned, this simple 3-word question used to drive me bananas, because it made me think, WHY AM I DOING THIS?
But it’s a perfect question isn’t it?
Certainly, one I’ve used a lot in the past couple of weeks.
So, let me put this in perspective for you to get great value from this question too.
I stand on stage (or out the front of audiences) and talk on this podcast, do lives on social and post as well and I talk about social media, my absolute love for email marketing, I talk marketing until the cows come home, giving lots of value, value, value, tips and tricks and my best kept secrets. I try and give you information for where you are in your business – trying not to overwhelm but give next steps or fresh ideas.
BUT, the question you need to ask yourself is FOR WHAT PURPOSE?
I can sit, stand, yell, talk all I want about driving more sales, bringing more leads but you need to
- Think – how does that relate to my business, how can I make that work
- Is that marketing idea, strategy, tips, trick, what will work for me?
- And (the big question) if it does work – what that means for me, what does that look like for my business.
So, I’ll give you some examples, so you can get your head around what I’m talking about.
Let’s say you’re going to run a VIP event in your bricks and mortar store, and you ask me how you should market it.
I might say things like, Facebook Ads, email marketing, creating an event on Facebook or Eventbrite, I might suggest a few offline strategies as well, such as printed invitations or even a targeted mailbox drop.
All these things will work – if worded correctly, if target appropriately – they will get you the outcome you want – people to your VIP event.
But you need to ask yourself, how big do you want this event? How much marketing do you think you need to do to make the event a success? What does success look like?
For what purpose are you marketing?
If you have a database of 1000 people but your bricks and mortar store is small and only 20 people at any one time can fit – then perhaps a letterbox drop or a Facebook ad might get “too much” traction and you simply couldn’t handle that many people in the hours of your VIP event.
Therefore, just because all those marketing strategies might work well, doesn’t mean you should do all of them – you simply couldn’t handle the results!
Or maybe you’re marketing a product. If you only have 10 of these particular products, then running a Facebook ad to the sales page on your website, targeting half a million people, is just silly – you simply don’t have the product to sell – even if only 1% of them wanted to purchase.
If you are at the capacity in your business (real capacity, not just “busy being busy” capacity), then undertaking more marketing to drive even more business your way is counterintuitive – you can’t service those people probably even if they do come – you’re already stretched to the max.
If you have a pizza business, for example, maybe you can’t physically make any more pizzas – you’re max with staff, you’re max with machinery etc etc.
All these examples are ones I have come across in my time as a mentor and business coach. You might be thinking, well ddrrrr, that makes total sense, but trust me, some business owners don’t stop to think how their marketing strategies are or will affect their business.
I think we should ALL be life long learners, so please don’t stop learning, listening to podcasts like this one, taking notes at the next workshop you attend or taking stock of where you are (your current state) and where you would like to be (your desired state) – but be aware and ask yourself, every time you go to do something in your business or chance something – FOR WHAT PURPOSE.
Just because someone says you must be on Instagram – doesn’t mean you should be. What’s the purpose? Is it to drive more leads – can you handle more leads? Is it to sell more – do you have the stock to sell more – can you logistically handle more sales?
I guess the thing that sits above the horrid sentence FOR WHAT PURPOSE is your goals.
If you do X, will it lead you closer to your goal of Y.
Please don’t do things because your competitors are doing it, because someone at a workshop said you MUST do it, or because everyone else is ….
You are unique, your business is unique (because you are) and therefore you need to be doing what’s right for you and will help you meet your goals.
So, next time a bright shining object (or as we say in my family “squirrel”) comes across your desk, stop and ask yourself that little question – FOR WHAT PURPOSE? Learn to love-hate it as much as me!
Got questions? Well head into my Facebook group – Like Minded Business Owners – so if you’re got questions, head over their and tag Michael in them and I’m sure he’ll answer them in no time at all. If you haven’t joined yet, the link is in the show notes or just go to Facebook and search Like Minded Business Owners. Not joined yet. Well welcome … let’s do that – it’s another great way to stay on top of what’s going on in the world of social media and marketing!
I’ll be back next Thursday with some more marketing know-how and another discovery of course.
If you’re enjoying this podcast, don’t forget to subscribe so you never miss an episode and share this with a friend. And maybe leave me a rating and a review wherever you listen in. Those things are like gold for podcasters like me! PS – you can leave more than one rating and review – just saying!
But that is all for Episode 36. I’d love to connect with you all on social – so let’s get social on social – I’m on all the platforms, so let’s do that!
…….. and remember small business peeps, as my opening song says, there’s no point in dreaming small!
Hiring the right people at the right time can be a REALLY difficult process, so today I've got a special guest, who's going to help us with just that!
Hey there, welcome to episode 36 of the Small Business Made Simple Podcast.
Thank you for lending me your ears today – I know you have lots of choices, so I sincerely appreciate me being one of them!
Today I have a special guest. A friend, colleague, client, a leadership coach but mostly a fabulous human, Michael Peiniger of Kameleons, Developing Leaders.
I’ve asked Michael to come on the podcast to chat to us about hiring the right people for our business. I know a lot of you out there are gearing up for the summer/Christmas/silly season and you need more staff – or maybe you’re just at that season in your business where it’s time for help.
Even if you’re not there yet, not looking for staff, this episode still has some fabulous conversational gold well worth listening in too.
But before we start, let’s do the discovery of the week!
THIS WEEK’S DISCOVERY!
This week’s discovery comes to you from my LinkedIn friend Kate Wright. She put this on her feed the other day and I thought straight away – woo hoo this week’s discovery!
Instead of Google, next time you are searching the wide world web, try Ecosia – E C O S I A – and enjoy private browsing whilst doing something good for the planet at the same time!
You see Ecosia users 80% of their ad revenue to plant trees, so your daily browsing can help make the world a better place! And they don’t sell your data – win/win!
There’s an app as well. It might not make your life any simpler (which is the goal of the podcast) but it is the little things that can make a difference if we all do them!
What do you think? Would you be willing to give Ecosia a go instead of Google?
As always, just a little disclaimer, my discoveries are just that and I am in no way affiliated with any of them but promise to tell you if I ever am. I just love them and from the response of my listeners, you guys, you are loving them too!
Hey and if you have a little discovery, or something you use in your business that you’d like to share, please do so. Email me at jenn@jenndonovan.com.au or tag me @smallbusinessmadesimple. I really love to know what tools you use to help make your life simpler!
HOW TO HIRE RIGHT WITH LEADERSHIP COACH MICHAEL PEINIGER
I’m really excited to have my guest today. Michael, as I mentioned earlier, is a leadership coach and facilitator based out of Melbourne. He is the CEO of Kameleons, Developing Leaders, that aims to build high performing teams that delivered improved business results.
Having spent many years in the Airforce, he definitely walks the walk and talks the talks when it comes to leadership.
I’ve known Michael for a few years now, both as a friend and client and colleague. He sets the bar high both for himself and his clients, and I have always admired his practical approach to business and leadership.
Some of the discussions today really made me sit back and think – sometimes we just get so set in our ways, we can’t see the forest for the trees!
It was a great chat and again, I’m super excited to bring it to you, so let’s do it … let’s bring him on.
DISCUSSION WITH MICHAEL PEINIGER
https://kameleons.com.au/
Click here to download the Team Expectations – Likes & Dislikes, as mentioned on the Podcast.
Click here to download the Top 100 Values for your Business, as mentioned in the Podcast/
For more information or to reach out to Michael Peiniger, please head to his website www.kameleons.com.au or email Michael@kameleons.com.au
So, did you enjoy that? I sure hope so. It’s brings me so much joy to bring guests on like Michael and all my past and future guests, that can provide such fabulous FREE value through this podcast. Seriously makes my heart sing.
Got questions? You know what? Michael is a very active member of my Facebook group – Like Minded Business Owners – so if you’re got questions, head over their and tag Michael in them and I’m sure he’ll answer them in no time at all. If you haven’t joined yet, the link is in the show notes or just go to Facebook and search Like Minded Business Owners. Not joined yet. Well welcome … let’s do that – it’s another great way to stay on top of what’s going on in the world of social media and marketing!
I’ll be back next Thursday with some more marketing know-how and another discovery of course.
If you’re enjoying this podcast, don’t forget to subscribe so you never miss an episode and share this with a friend. And maybe leave me a rating and a review wherever you listen in. Those things are like gold for podcasters like me! PS – you can leave more than one rating and review – just saying!
But that is all for Episode 36. I’d love to connect with you all on social – so let’s get social on social – I’m on all the platforms, so let’s do that!
…….. and remember small business peeps, as my opening song says, there’s no point in dreaming small!
Today’s topic on the Podcast is Facebook Ads and I’m sharing the secret to getting them right!
Today’s episode is brought to you by my new downable Ultimate Beginner’s Guide to Facebook Ads. This is a workbook full of exercises, tips and tricks on how to get your first Facebook ad hitting the goal you need it too. To download it now, go to www.socialmediaandmarketing.com.au/ads - Facebook Ads will change your business forever if you get them right!
But before we get into that, let’s do our Discover of the Week!
THIS WEEK’S DISCOVERY!
Vont – V O N T is an app I have on my phone that I like to have a play with every now and then!
What’s it do? It let’s me put text over my video and change the text where I want.
Perhaps when you first start watching my video, I might want to have the word “welcome” across the frame for few frames, and then maybe some words to highlight what I’m saying and at the end the words “see ya later” shooting through!
This isn’t for captioning – it’s for attention! We all want to stop the scroll when posting our videos to social – so perhaps this is one way of doing that? Having impacting words appear on the first few quick frames to crab the attention of the viewer.
You can choose the frame, you can write the words and you can play around lots with them to have something a little different on your videos.
Vont is free, comes with a little annoying ads though – but if you can put up with them, it’s a great app. Available on iOS and Android – and you can download it wherever you normally get your apps!
As always, just a little disclaimer, my discoveries are just that and I am in no way affiliated with any of them but promise to tell you if I ever am. I just love them and from the response of my listeners, you guys, you are loving them too!
Hey and if you have a little discovery, or something you use in your business that you’d like to share, please do so. Email me at jenn@jenndonovan.com.au or tag me @smallbusinessmadesimple. I really love to know what tools you use to help make your life simpler!
THE SECRET TO SUCCESSFUL FACEBOOK ADS
I’m on a mission to give you all the information I can on how powerful Facebook ads are because, well, the silly season is coming and I really want you to have the absolute best chance of getting more customers, gathering more qualified leads, selling more stuff – whatever will make you more profitable – because that’s pretty much the goal!
Episode 32 I spoke some more about Facebook Ads – in fact the 3 mistakes that we need to stop making. If you haven’t listened to that episode, then I suggest you go back and listen in once you’re done here.
On this episode I wanted to talk about the secret to Facebook Ads success. It’s not a HUGE secret but you do need to know it and really understand it to achieve success on Facebook.
It’s understanding the objectives. At the beginning of the Ad, you have 11 choices to make, 13 if you count that engagement has 3 choices in 1 objective!
This is one of your first choices and if you get this wrong and you won’t achieve your campaign goal (because you listened to Episode 32 and you know how important setting goals are – so you have set one).
You can’t change your objective once your ad it live. I’ll say it again – you can’t change your ad objective once your ad it live. So, you need to put some energy here.
Of course, you can stop the ad if it’s not working for you and you mighty well should – but you can change just about everything else except the objective.
But the secret sauce is more than that. It’s understanding that the objective you choose is telling the Facebook Algorithm EXACTLY and that’s in capital letters, EXACTLY what to do.
I’ll give you an example::
Traffic. Traffic is the objective you would choose to drive people from Facebook to any URL you choose, such as your website's landing page, a blog post, app etc.
So, Facebook will find the people, according to your targeting, who are the people most likely to click an ad with the objective of driving them off Facebook to X – wherever you’ve sent them – blog, website, landing page, sales page etc.
But that’s it. That’s the secret – that is all it will do and that’s all it will guarantee.
So, if you just thought, YAY – that’s awesome – it will give me traffic to my website to buy my product, then you’d be wrong – very wrong.
Now, disclaimer, I’m not saying you won’t get sales from this objective, but what I am saying is that Facebook are not necessarily sending traffic to your sales page who are most likely to BUY – they are only sending traffic who are most likely to CLICK the ad and go to the page.
I really hope you can tell the difference and get my point. Sometimes Podcasts are hard because you can’t see my face and my expressions or my diagrams explaining this stuff!
If you want people who are most likely to buy, if you want Facebook to send people who are most likely to BUY, then you’ll need to use the conversions objective. Because that objective is set up to convert people – just like it says.
Of course, that comes with conditions as well, like you need to have fed Facebook data regarding who’s most likely to buy and you’ll need the Facebook Pixel in your website or on the page you’re sending them too.
Now, my idea here is not to confuse you. I’ve been doing a lot of Facebook research and work lately as I prepare to launch my first online course – Facebook Ads for Beginners, so my intention here is to just share with you some of what I’ve learnt and some of what I know about Facebook Ads to demystify them a little and help you understand them more so you’ll give them a go.
If, generally in the silly season (aka Christmas/summer season) you normally spend money on newspaper ads or radio or tv ads – then I’d like to you consider taking about 25% of that budget and invest them into Facebook ads and see what result you get.
Yes, maybe you’ll need to do a course, like the one I’m about to launch and don’t worry I’ll tell you all about it when I do, but I truly believe the return on any investment will far outweigh any traditional marketing strategies you might take on such as tv, radio or newspaper. I’m not saying they don’t work, all I’m asking is that you take a percentage of that budget and give them a go.
Let me give you another example of an ad objective that seems like it’s brilliant and exactly what you need but it just may not be!
Engagement – Event Reponses. Within the engagement objective you have 3 choices and one of them is event responses. You can run an ad that will give people who see that ad 3 choices regarding your event, coming, not coming and maybe.
If you’re running an business networking event, you might be thinking, yippee, that’s exactly what I want – I want my Facebook ad to be shown to people within my targeting area who’ll come to my event.
But it won’t.
The Facebook algorithm will show your ad to people within your targeting who are most likely to “click” on events and “click” coming, not coming, maybe.
THIS DOESN’T GUARANTEE THEY’LL COME! CAPS, BOLD, UNDERLINED!
THIS DOESN’T GUARANTEE THEY’LL COME….
It doesn’t take much commitment to sit on the Facebook app and click, coming – now does it. If these people are completely cold traffic (so never heard of you before, their commitment is low).
Think about it – you see an event, it’s in your area, looks kind of interesting, you click coming or maybe and continue to scroll. Sometimes, unless you head into your events tab for a look, you might not have much memory about that event you saw and clicked maybe to going.
So how would you do it? There’s several ways, one of the best, of course, is the conversions objective. But you might do it by running a video ad to cold traffic and building a retargeting audience off that, so target people who watched 50% of that video (which was about the event).
You might run an ad to a blog which talks about the event – using the traffic objective and because you’ve got the Facebook pixel installed on that blog page, you can then run a retargeted ad to them about the event. Again, they would no longer be cold traffic.
So, what’s the secret?
The secret to Facebook Ads is understanding that the Facebook Algorithm will do exactly what you tell it too. It’ll find the exact people you asked for and get them to do the exact call to action you’ve asked for too.
Don’t rush through the first part of setting up an ad because you think you just want to get to the Ad Set or Ad level where you do all the hard work and make all the decisions.
Decisions made here, on the very first screen – they matter and they set your ad up for success or not no success (we never fail – we just learn for later!)
If you've never ran a Facebook Ad before OR you have with no success OR you simply get confused every time you try and create engaging, lead generating, sales driven Ad copy then, please head to www.socialmediaandmarketing.com.au/ads and go download my eBook the Ultimate Beginner’s Guide to Facebook Ads.
If you want to get on my list to be the first to find out when the doors will be opening for Facebook Ads for Beginners, again download the eBook as I’ll be letting everyone know who does that.
They’ll be a hefty discount for my Foundation Members too – the ones who are first to buy!
Got questions? I’ve got answers! Let’s continue this conversation in my Facebook Group – Like Minded Business Owners. Not joined yet. Well welcome … let’s do that – it’s another great way to stay on top of what’s going on in the world of social media and marketing!
I’ll be back next Thursday with some more marketing know-how and another discovery of course.
If you’re enjoying this podcast, don’t forget to subscribe so you never miss an episode and share this with a friend. And maybe leave me a rating and a review wherever you listen in. Those things are like gold for podcasters like me! PS – you can leave more than one rating and review – just saying!
But that is all for Episode 35. I’d love to connect with you all on social – so let’s get social on social – I’m on all the platforms, so let’s do that!
…….. and remember small business peeps, as my opening song says, there’s no point in dreaming small!
Today’s topic is sales – but don’t turn off yet! If you’re in business, you’re in sales – just like if you’re in business you’re in the business of marketing. We need to stop thinking of sales as something sleezy car salesman do on movies and take the ick out of it! Without sales, we have no business.
So to help with today’s episode, I’ve enlisted the help of my sales guru LinkedIn contact, Michael Dunne from Epic Sales.
If you don’t like the idea of selling, then this is DEFINITELY an episode you should tune into. The way Michael talks about sales is just like sitting with an old friend, giving value.
But before I introduce Michael, let’s do everyone’s favourite section of the Podcast- the Discovery of the Week!
THIS WEEK’S DISCOVERY!
This one I love - https://recordscreen.io/ and it does literally what it says – it records your screen! I know there’s lots of software out there that does this sort of thing, like Loom has been one of my discoveries before, but I love this one, because there’s no sign up, no account needs – just go to https://recordscreen.io/ and hit record. You can choose to record your screen only, with or without sound or have your face show up as a bubble on the screen – so your audience can see you too.
I can see this as a wonderful addition to your marketing. Record your screen and put it into an email or record a tip or tick for a client or your audience – literally the uses are endless.
And if we take, what I waffle on about all the time – the H2H – human to human aspect that we need to see more in our marketing – then hey, this could be a great tool for you and your business. Check it out.
As always, just a little disclaimer, my discoveries are just that and I am in no way affiliated with any of them but promise to tell you if I ever am. I just love them and from the response of my listeners, you guys, you are loving them too!
Hey and if you have a little discovery, or something you use in your business that you’d like to share, please do so. Email me at jenn@jenndonovan.com.au or tag me @smallbusinessmadesimple. I really love to know what tools you use to help make your life simpler!
SELLING THE RIGHT WAY WITH MICHAEL DUNNE, EPIC SALES
So, like I said, today I have a guest – Michael Dunne the co-founder of Epic Sales Group.
Michael and the team at Epic Sales, build dream sales teams that free us business owners up so we can scale sales and impact social change.
Michael has over 20 years sales experience in running sales teams, both in this own business and through a franchisee.
EPIC was founded in 2016 and since then we have built out over 30 sales teams with some of Australia’s leading brands.
So, without waiting any longer, let’s welcome Michael for a sales conversation with a difference.
INTERVIEW WITH MICHAEL DUNNE – EPIC SALES
Epic Sales Group Pty Ltd.
3/156 Mossvale Road, Kangaroo Valley
PO Box 6257 Kangaroo Valley NSW 2577
M: 0410 618 645
michael@epicsalesgroup.com.au
www.epicsaleshire.com.au
LinkedIn:: https://www.linkedin.com/in/michael-dunne-epic-sales-hire/
I hope you enjoyed that interview as much as I did. I really enjoyed chatting to Michael and liked his approach to business and sales.
If you’d like to get in contact with Michael – all the links are in the show notes or hit him up for a connection on LinkedIn and start a conversation with him there. Oh, and if we aren’t connected on there as yet – let’s do that. LinkedIn is one of my fav places to hang out.
Sales are an important part of our journey as small business owners. And can I give you some advice, if you’re the type of person who says, “I don’t like selling” or “I don’t feel comfortable selling or in sales” – you need to change your mindset and your language around that. Because, as we all learnt in the playground, you are what you say you are. If you continually say you’re no good, then you will be no good at it.
You don’t have to say out loud that you’re awesome at sales, or I love sales – just stop saying out loud that you don’t. So much of success is mindset. Remember that.
Ok, Got questions? I’ve got answers! Let’s continue this conversation in my Facebook Group – Like Minded Business Owners. Not joined yet. Well welcome … let’s do that! Link is in the show notes at www.socialmediaandmarketing.com.au
I’ll be back next Thursday with some more marketing know-how and another discovery of course.
If you’re enjoying this podcast, don’t forget to subscribe so you never miss an episode and share this with a friend. And maybe leave me a rating and a review wherever you listen in. Those things are like gold for podcasters like me! PS – you can leave more than one rating and review – just saying!
But that is all for Episode 34. I’d love to connect with you all on social – so let’s get social on social – I’m on all the platforms, so let’s do that!
…….. and remember small business peeps, as my opening song says, there’s no point in dreaming small!
Today’s episode is brought to you by my new downable Ultimate Beginner’s Guide to Facebook Ads. This is a workbook full of exercises, tips and tricks on how to get your first Facebook ad hitting the goal you need it too. To download it now, go to www.socialmediaandmarketing.com.au/ads - Facebook Ads will change your business forever if you get them right!
Today’s topic on the Podcast is something I talk about a lot but have never dedicated a podcast episode to. The Customer Journey.
Every customer or client you have is on a journey with you or to you. They begin as someone who has never heard of you to, hopefully, a raving fan who purchases from you over and over again.
This is what marketing is all about. Getting your customers to go on that journey. To be giving enough value, enough business love for them to want to do business with you one day.
One of my favourite sayings, and I do not know where I picked it up from, is being do business with people who align with their values – so making sure people know your business values is an integral part of the client or customer completing that journey.
Although, a side note, you hope they never complete the journey, you hope that they just keep ascending through your business model, buying what you sell, becoming an advocate and your biggest fan!
Before I share with you a couple of examples of how your customer might take a journey with you, let’s do the discovery of the week.
THIS WEEK’S DISCOVERY!
Gifs or jifs – whatever you’d like to call them – you have to call them cool! I love a good gif and I love to share a good gif on my socials – to make my point!!
So, this week’s discovery is where gifs come from - https://giphy.com/ - here you can find all the gifs you’d ever want as well as make your own.
Use them in your emails, your social accounts, your website – wherever you’d like to see them.
If you’ve ever wondered where they all come from – well here’s the place! Maybe you could give making your own a go!?!?
As always, just a little disclaimer, my discoveries are just that and I am in no way affiliated with any of them but promise to tell you if I ever am. I just love them and from the response of my listeners, you guys, you are loving them too!
Hey and if you have a little discovery, or something you use in your business that you’d like to share, please do so. Email me at jenn@jenndonovan.com.au or tag me @smallbusinessmadesimple. I really love to know what tools you use to help make your life simpler!
THE CUSTOMER JOURNEY
Here’s an example of how someone might come into your world – what their journey might look like. I want you to be very aware of how many touch points and steps there are in this one example – I’ll talk a little more about that in a sec.
- They like a social post shared/liked by a friend or sponsored.
- They come and like your business page
- Get invited into your “closed” Facebook group
- Interact with your community, absorbing quality content for free from you and your community members.
- They take up an offer to download a lead magnet which solves a current problem they are having
- Take up offer on the Thank You page (of the offer) to follow along on Instagram or Join you on LinkedIn
- Receive an email with the opted-in lead magnet attached (note this is possibly the most opened email you will ever send)
- Then they start receiving a series of 3 or 4 other nurture emails over the coming days/weeks talking about the lead magnet and deepening the relationship.
- One of the nurture emails before asks if they want to join your weekly Newsletter – which they do (so now you start weekly communication)
- Another nurture email offers them the opportunity to undertake a small mini training via a series of 3 or 4 short videos
- The final video in that series, invites you to attend a live seminar or event you are hosting or are affiliated with. They are offered a free GUEST pass, an offer they decide to take up.
- They attend the live event, connect in person. (so now have a connection with this person online, offline and human to human). At the end of the event, they are offered an opportunity to buy a low-level training program or series or something that requires the exchange of money, such as a membership etc.
Now they are a paying client and have gone from being just a fan on social to be on your list and buying from you – which, is EXACTLY the point of being on social media in the first place!
So, you see that there’s a possibility of 12 touch points before any money has exchanged hands. Recent statistics tell us in 2019 that’s almost the minimum amount of touch points you need to get someone to go from cold traffic (no idea who you are) to a paying customer.
Granted it maybe less and it maybe enormously more. I’ve been thinking about buying my next car for about 4 years now – I’ve had lots of touch points – but haven’t bought yet! But I can tell you the day I go into test drive that car will be the day I buy it!!!
I digress …
There’s 8 steps in what I can see as the value-add customer journey. All of these 8 steps belong in all businesses – none of them are ever skipped, but some come quicker than others and some might even come together.
The 8 steps are
- Awareness – maybe trade fairs, SEO, PPC, Social Ads, referrals etc
- Engagement – Blogs, videos, podcasts, retargeting, email newsletter etc
- Subscription – a gated community – so downloaded a report or signed up for a webinar
- Conversion – purchase of a lost leader or attending the actual webinar
- Excitement – that Ah-Ha moment when they realise you’re just the person to solve their challenge, problem
- Ascension – The take up a core offer (or the offer they found you for) and they upsell, upsell, upsell (over time) and maybe expand the purchases they make – e.g./ they came to you for Accounting services but now take up your Investment services …
- Advocate – they become a supporter, give you testimonials, share your content with their audience, give Facebook/google reviews, and lastly
- Promotion – they become an affiliate partner to your business, or a referral partner, a value add and/or a resell etc
So, what’s the point of today’s episode – for me the point is simple – you know that great post you put on social media today or that great blog you wrote this week or that fabulous newsletter you sent out last fortnight – these things aren’t single use items – REPUPOSE, REPURPOSE, REPURPOSE!
If you struggle to create new content continuously, then you are not “touching” your audience as many times as you need to, to take them on their journey.
Therefore, again, REPURPOSE, REPURPOSE, REPURPOSE!
Of course, if you need some inspiration for content on social media and you haven’t downloaded my 108 Social Media Content Creation Ideas eBook (like 1000’s of others have), when go to www.108social.com.au and get it there. 108 ideas is like content for the rest of the year and then some!
So, what are the touch points you have with your clients/customers? Where do they first connect with you (hopefully there’s loads of places) and where does that journey take them? Is there enough touch points out there for you to convert your fans?
And, just one final point, not all these touch points can be online (well they can be, but they shouldn’t be, and they definitely shouldn’t be all on social media platforms that you don’t own).
Do you have a bricks & mortar store? How do you capture the details of people coming and going from there?
Do you have a website? How many CTAs do you have? (Calls to action) Do you have Google Analytics set up and the Facebook Pixel for tracking and retargeting?
How often do you get in front of your prospects personally, either through speaking or networking or attending events (or being on your shop floor)?
I could go on and on, but hopefully you see my point.
Think about your customer journey. In the Show Notes there’s a worksheet – the Client value Journey worksheet. Go there and check it out. You can print it straight from the Show Notes if you want.
Got questions? I’ve got answers! Let’s continue this conversation in my Facebook Group – Like Minded Business Owners. Not joined yet. Well welcome … let’s do that!
I’ll be back next Thursday with some more marketing know-how and another discovery of course.
If you’re enjoying this podcast, don’t forget to subscribe so you never miss an episode and share this with a friend. And maybe leave me a rating and a review wherever you listen in. Those things are like gold for podcasters like me! PS – you can leave more than one rating and review – just saying!
But that is all for Episode 33. I’d love to connect with you all on social – so let’s get social on social – I’m on all the platforms, so let’s do that!
…….. and remember small business peeps, as my opening song says, there’s no point in dreaming small!
Hey there, welcome to episode 32 of the Small Business Made Simple Podcast.
Thank you for lending me your ears today – I know you have lots of choices, so I sincerely appreciate me being one of them!
Today’s topic on the Podcast is Facebook Ads and the top 3 mistakes I see people making when doing Facebook Ads.
This episode is sponsored by my new eBook – Ultimate Beginners Guide to Facebook Ads – go to www.socialmediaandmarketing.com.au/ads to get it now.
Facebooks Ads can be so highly targeted that we can put out ad in front of the people will know will buy our product (or do whatever action we wanted them to do – whatever our call to action in the ad was). They are quite brilliant and as marketers (and yes you are a marketer – if you’re in business, you’re in the business of marketing) we haven’t ever had access to such targeting EVER.
BUT, Facebook Ads (or insert Instagram, LinkedIn, Google) can be a MASSIVE suck of your hard-earned money and it happens really really quickly if you haven’t got your eye on the ball (or the prize).
So that’s what we’re talking about today – the things you really need to keep your eye on, know, do before taking on a social media ad (frankly some points relate to any marketing/advertising). So even if you’ve never done a Facebook Ad or social media ad before – listen in, there’s still some gold for you.
But before we get into that, let’s do our Discover of the Week!
THIS WEEK’S DISCOVERY!
This week’s discovery is not something I use, but something I’ve discovered. I don’t use it because I am a massive fan of LinkedIn and use that platform well.
But I know LinkedIn’s not for everyone – whether that’s because you’re concentrating on other social media sites or you just can’t seem to work out LinkedIn – but if that’s you – I’d suggest you listen to episodes 20 and 30.
But, my discovery – let’s stay on track! Firstly, it’s at
https://about.me/features
And its a place where you can go and get yourself an About Me page.
Why would you want to do it – well the biggest place I could see it being used is your email signature. Giving your readers a call to action to get to know you better. It would be sensational for professionals like real estate agents or solicitors or trainers or even people who have a small side hustle. Possibilities are endless.
It’s free (although, as usual there’s a paid option).
So, if you’re not a LinkedIn fan and you currently don’t have a website (or maybe you’re not the business owner) – then your About.me page could be just what you’re looking for!
As always, just a little disclaimer, my discoveries are just that and I am in no way affiliated with any of them but promise to tell you if I ever am. I just love them and from the response of my listeners, you guys, you are loving them too!
Hey and if you have a little discovery, or something you use in your business that you’d like to share, please do so. Email me at jenn@jenndonovan.com.au or tag me @smallbusinessmadesimple. I really love to know what tools you use to help make your life simpler!
FACEBOOK ADS – 3 MISTAKES WE NEED TO STOP MAKING
As I said in the intro, Facebook ads are powerful – so gosh down powerful – but also a great suck of your money if you’ve not careful and don’t know what you’re doing.
There’s 3 mistakes I see online marketers (yep, again, which is you – no squibbing, if you’re on social media you’re an online marketer), make constantly with their ads.
Actually, frankly, the first one I see people make offline as well. And it’s just so important.
- START WITH THE END IN MIND
It’s so important that I want to yell it from my roof top – actually I live in rural NSW, so no one would hear me, I want to head into a big regional town and yell it from the top of the town hall!
It’s not just another quote or motivation saying. One day I’ll do an episode that will be all about the “quotes or inspirational sayings” that have got me to where I am today – and this is certainly a massive one.
If you know the goal, you know the road to get to the goal.
If you don’t know the goal – then how on earth will you know if it’s been successful or not. If you run a Facebook Ad for say 5 days with a budget of $10 per day and after that 5 days you have x result – if you have set any goals at the start of what you wanted to achieve, how do you measure that $50 bucks success or failure?
But let’s go a little deeper with Facebook ads and starting with the end in mind. If you’ve ever looked at Ads Manager, you’ll know the first thing you need to do when setting up your Facebook Ad is choosing an objective (ahem, an outcome, ahem a goal) – anyway you see where I’m going with this!
If you haven’t got the end in mind, the end goal, then how are you going to chose or even start your ad – you’re stuck here, straight up.
And there’s 11 objectives to choose from (** 13 if you count that engagement has 3 different options).
So, this is mistake number 1. The thing that trips so many online marketers up.
Such before I go onto number 2, just wanted to make the point that, the goal doesn’t always have to be money – like if I spend $50 on ads I will get $100 into my business. The goal might be around increasing subscribers to your email list or get x amount of people through your business’ door or have x amount of people engage with my ad.
WHATEVER THE GOAL – JUST MAKE SURE YOU SET ONE!
- THE WRONG MESSAGE TO THE WRONG AUDIENCE AT THE WRONG TIME
That’s an extremely negative statement isn’t it – sorry! But I was going for dramatic!
Lots of Facebook Ads experts talk about targeting. Making sure you know who you are targeting and that you know your ideal client avatar and who your who is – and trust me, it crucially important but that’s not the mistake I wanted to highlight here.
Something not enough Facebook Ads experts talk about is where your ideal client sits when it comes to their buyer journey with you.
If you know your avatar, the people you’d like to attract more of in your business because you know if you get more of them, then your business will soar, but those avatars still sit in 3 different audience types::
(a) Cold audience
(b) Warm audience, and
(c) Hot audience
COLD TRAFFIC: These are the people who have never heard of you or your brand. They have had no interactions or dealings with you at all - ever!
WARM TRAFFIC: These people at least know who you are. They may have liked your Facebook Business Page or followed you on Instagram. They have some idea of who you are and what you offer.
HOT TRAFFIC: These people are your fans! They engage with you on social media, they are on your email list, or they may have already purchased something from you.
So even though you know your avatar, you need to make sure you are serving the right ad with the right call to action to them where they are in the buyer’s journey – the buyers’ journey being from learning who you are, to buying from you.
There’s no use serving an ad to complete cold traffic saying “click here to buy my $1000 program” – they have literally no idea who you are or what you do or if you can serve them whatsoever.
To a completely cold audience you might be better off serving them a video ad with some amazing information based value to get them to watch it, to then perhaps retarget them with a follow up ad with a different call to action, because now they at least know who you are and a little of what you do and your expertise.
So, to spin my very negative heading of “The wrong message to the wrong audience at the wrong time” on its head, you need to make sure you are serving the right message to the right audience for where they are in their buying journey with you.
- CHECK YOUR ADS!
This third mistake is so common it makes me want to cry – literally cry. I absolutely know what it takes to make money/earn money as a small business owner, the highs the lows, and it makes me want to cry when I see this hard earned cash go to lining Mark Zuckerberg’s pocket – trust me, I’m pretty sure he doesn’t need any more of it!
Marketing has never really looked like this. Never have we really had the opportunity to place an ad somewhere and then once published, go back and tweak or fix or stop altogether.
You place an ad in a newspaper – once you’ve approved the draft, that’s it – you can try and measure the metrics or outcomes from it (because you’ve started with a goal – with the end in mind) but you certainly can’t change it, well not unless you want to republish it and repay!
So, we aren’t in the habit of checking what we’ve done when it comes to marketing and paying for marketing – but we need to start.
SOCIAL MEDIA PAID MARKETING IS NOT A SET AND FORGET STRATEGY – and that sentence was in capitals in case you missed the emphasis!
When you place an ad on Facebook, Google, Instagram, LinkedIn, wherever online, please oh please go back about 48-72 hours later (depending on the platform and targeting required) and check it. Make sure it’s hitting the goals you set for it, make sure it’s working and if not, switch it off altogether or edit it and set it going again.
I say you need to give it some time – 2 to 3 days depending on targeting. Take Facebook ads for instance, you have asked it to target women aged between 26-54 who live in a 50-mile radius of your business, who like cats and dogs but hate birds (just for instance)! Well you need to give the algorithm a couple of days to find those people – the more targeted, the more time needed perhaps – but definitely no longer than 72 hours.
No check your ads is the best way of lining someone else’s pocket!
So please promise me, if you undertake an online paid marketing strategy, that you’ll set yourself an alarm to go back and check in with that ad after a couple of days to see how it’s performing.
If you've never ran a Facebook Ad before OR you have with no success OR you simply get confused every time you try and create engaging, lead generating, sales driven Ad copy then, please head to www.socialmediaandmarketing.com.au/ads and go download my eBook the Ultimate Beginner’s Guide to Facebook Ads.
These little critters are so powerful. It’s my goal to get every small business owner with a vision to grow their business, either online or offline to see the power in this type of marketing.
The targeting capabilities are amazing, you get to tweak what you’ve done and change it if necessary, as your ad is running and, my favourite part, you learn so much about your ideal client and their challenges etc, by the huge array of metrics available to you once you start running successful ads.
But I get it, they are scary. If you’ve ever had a look at them or run an ad with limited or no success, it’s because the choices are endless and if you hadn’t done your research, it’s so easy to get wrong. Not to mention that “Boost” button is so prevalent and makes life so much easier (or so you think!) that it’s easier just to press that and put some money behind it. We need to stop that by the way ….
So that’s why at the end of August 2019, I will be launching my first digital course, Facebook Ads for Beginners. And I mean beginners. If you’ve never ran one, you don’t even have an Ads Manager account, or you’ve tried before and got confused and gave up or wasted your money or all you do is boost – then this is where you need to start.
Doors aren’t open yet – but if you’d like to be the first to know when they are – you can head to …. And get on the list. Or, even better, get started with my eBook – the Ultimate Beginner’s Guide to Facebook Ads – go download that. www.socialmediaandmarketing.com.au/ads
Got questions? I’ve got answers! Let’s continue this conversation in my Facebook Group – Like Minded Business Owners. Not joined yet. Well welcome … let’s do that!
I’ll be back next Thursday with some more marketing know-how and another discovery of course.
If you’re enjoying this podcast, don’t forget to subscribe so you never miss an episode and share this with a friend. And maybe leave me a rating and a review wherever you listen in. Those things are like gold for podcasters like me! PS – you can leave more than one rating and review – just saying!
But that is all for Episode 32. I’d love to connect with you all on social – so let’s get social on social – I’m on all the platforms, so let’s do that!
…….. and remember small business peeps, as my opening song says, there’s no point in dreaming small!
Hey there, welcome to episode 31 of the Small Business Made Simple Podcast.
Boy oh boy of boy do I have an epic episode for you this week!
I have a guest – Kate Christie and her business is called Time Stylers and she is here to chat to us about finding 30 extra hours in our week! Yep, I kid you not. But to find 30 hours, you’ll have to invest about 30 minute with me and this podcast!
Before I introduce Kate and we get into the interview, let’s do our discovery of the week.
THIS WEEK’S DISCOVERY!
Because I have an epic guest, I thought I should have an epic discovery – and I’m not about to let you down.
You all know how important video is in marketing, on social media, in emails, on your website and just about everywhere else, well today I’ve got a video tool that will simply blow your mind.
The website is https://www.shakr.com/ - and Shakr is an online video maker and video ad creator.
If you want to win at video on social media and get more ROI for your spend and take your videos to the next level – then look up Shakr. Literally, thousands of personalized videos at a click of a button.
It’s not free, in fact it’s a subscription model but they do have a free trial and you can certainly have a play before signing up.
I cannot tell you just have easy and simple it is to make amazing videos on this platform. They are super impressive.
Yes, you need to make an investment, but if video is truly king and you’re finding it hard to do more video, then this could be the tool for you.
Check it out.
As always, just a little disclaimer, my discoveries are just that and I am in no way affiliated with any of them but promise to tell you if I ever am. I just love them and from the response of my listeners, you guys, you are loving them too!
Hey and if you have a little discovery, or something you use in your business that you’d like to share, please do so. Email me at jenn@jenndonovan.com.au or tag me @smallbusinessmadesimple. I really love to know what tools you use to help make your life simpler!
TIME MANAGEMENT WITH KATE CHRISTIE
So, before I get into the interview with Kate, let me let you a little about this very impressive lady!
Kate Christie, Founder & CEO of Time Stylers is a Time Investment Expert; International Speaker; and best selling Author.
Kate consults to big and small business, government departments and C suite executives on maximising individual time spend and managing organisational drag through smart time investment strategies. She has appeared on television, radio and in print as a leading commentator on time management and maximising work/ life integration to ensure your success across work, family, community, and life.
With a reputation for helping her clients find 30 hours of lost time a month, Kate’s focus is to ensure you are left educated, entertained and with a lasting impact on the way you choose to live, work and play – which she certainly does today!
One of my clients reached out to me and told me about Kate and after some “Stalking Jenn Style” I asked her to come on the podcast to help you, my gorgeous listeners, with time management.
So, let’s get into it.
INTERVIEW WITH KATE CHRISTIE – TIME STYLERS
Please connect with Kate on:
web: www.timestylers.com
Linkedin: https://www.linkedin.com/in/kate-christie/
Facebook: https://www.facebook.com/kate.christie.92
So – that was quite the episode – I hope you got lots of gold from it. Wasn’t she amazing! I would really love to know what resonated with you the most during this interview.
Let’s continue this conversation in my Facebook Group – Like Minded Business Owners. Not joined yet. Well welcome … let’s do that!
I’ll be back next Thursday with some more marketing know-how and another discovery of course.
If you’re enjoying this podcast, don’t forget to subscribe so you never miss an episode and share this with a friend. And maybe leave me a rating and a review wherever you listen in. Those things are like gold for podcasters like me! PS – you can leave more than one rating and review – just saying!
But that is all for Episode 31. Thanks, so much for lending me your ears, I know you have LOADS of options – so thank you for making me one of them. I’d love to connect with you all on social – so let’s get social on social!
…….. and remember small business peeps, as my opening song says, there’s no point in dreaming small!
Hey there, welcome to episode 30 of the Small Business Made Simple Podcast. Can I just say, I’m a little excited to hit 30 – it’s not a big milestone, but it’s a milestone, nonetheless. I thought I’d run out of topics by now, when I started out, and now I’m thinking I need to do more than 1 a week just to say everything I have to say!
This week I am talking all things LinkedIn – my absolute favourite social media platform! If you’ve missed the last two episodes or if you’re new to my world, episodes 28 & 29 were audits of Facebook and Instagram respectively, so if you’re on those platforms – head back there and listen into those.
Let’s not forget my gratitude that you are listening in – you have a lot of choices – so I am very grateful you are lending me your ears today.
It wasn’t long ago that I did an episode on it – in fact it was Episode 20. I will try not to repeat myself too much, but I do encourage you to head back there and listen into that episode.
LinkedIn is my absolute fav of all the social media platforms. That surprises many as many of the small business owners I came across are not going it to the attention and weight that it deserves – they are perhaps still trying to get their head around Facebook and Instagram!
But I hope, by the time I have finished this episode, I will have convinced you to start using LinkedIn or giving it some more love, if you’re already on the platform.
Remember, and this is a big thing to remember, googling anyone’s name will bring up their LinkedIn profile in the first 2 or so listings on a google search – that’s how powerful a LinkedIn profile can be. Spend all your money on SEO only to be able to rank by having a good LinkedIn profile with key words! It’s like magic – free magic!
But first, of course, let’s do our discovery of the week!
THIS WEEK’S DISCOVERY!
Headshots – I’ve spoken at length about them on the last two podcasts with auditing both your Facebook and your Instagram profiles – and I am about to talk about them again.
So, I thought it would be appropriate to make this week’s Discovery of the Week about headshots!
My photographer, Karen Merry, shout out to Merry Images, told me about this website ages ago.
So, one of the best ways to make sure your headshot is LinkedIn worthy is to use Photofeeler. Photofeeler puts your headshot in front of thousands of people who anonymously rank it for competence, likability, and influence. You can upload a few different versions of your headshot and use the one that users rank the best on LinkedIn.
It’s not an exact science, but if it helps you choose a photo that’s going to attract the right people to your business – it might be worth a go! I’d love to hear your thoughts if you go across and use it.
As always, just a little disclaimer, my discoveries are just that and I am in no way affiliated with any of them but promise to tell you if I ever am. I just love them and from the response of my listeners, you guys, you are loving them too!
Hey and if you have a little discovery, or something you use in your business that you’d like to share, please do so. Email me at jenn@jenndonovan.com.au or tag me @smallbusinessmadesimple. I really love to know what tools you use to help make your life simpler!
LINKEDIN AUDIT
LinkedIn is professional Facebook. No trolls and a heck of a lot more respect and it’s fabulous for connections and even education. If there’s an expert in their field, they’ll be on LinkedIn. HINT:: if you’re an expert in your field, better get on it!
It’s a great platform for connection with people – it’s like networking but online. So, if you think networking can help grow your business or grow you (because we should always be investing in ourselves) then it’s the platform for you.
Now, confession time, when I saw it’s my favourite platform, it wasn’t always like that. When I had my retail shop, it made absolutely no sense to me whatsoever. I did not invest the time or energy to find out or see how it could work for me.
But as I evolved as a business owner and my business evolved, I began to see and harness its power for connections.
One thing I have realised about LinkedIn which has allowed me to have such fantastic growth into my business, if you really do have to give to get!
You should be reaching out on any platform, but this one, in particular, can really love you back if you love it first!
Ok, that’s enough convincing that this should the platform for you, let’s get down to some auditing::
- Your profile picture
If you’ve listened to my past two episodes you’ll notice I’m repeating myself here. Your profile picture should be of you, should be professional and should give the message you want your audience to get. It should look like you, today, not 10 years ago – today.
Looking sexy when you’re a chiropractor, not a good look. Glamour shots – nope. Not looking at the camera – nope! Pets/friends/partners – nope nope nope.
You want to be engaging, you want to give the impression of someone trustworthy, authentic and an authority in whatever their expertise is. They should want to connect with you! If you’re not sure – use this week’s discovery Photofeeler.com
If you can’t afford a professional photo shoot – then find a white wall or through a white sheet over your clothesline, use filters on your phone and ask a friend or partner to take it for you. There’s always tricks to a good photo that will take effort but not money. But remember if you’re not willing to invest in you – will they?
- Your background photo
LinkedIn automatically gives you a blue background to your profile. If you still have it – promise me you’ll fix that as soon as this Podcast finishes?
When I look at someone’s background, I want to see, in pictures, what they do. If a picture tells a 1000 words, then make this one count!
If you’re a speaker, have a photo or photos of you speaking. If you teach leadership, your picture should show you leading. If you’re in customer service, show yourself giving service. You get the picture right?
Canva.com – my favourite of all my discoveries, has lots of templates to help you play with your background photo. They have the dimensions right – it’s just a matter of you choosing a template and making it work for you. Don’t be afraid to play.
Your background is also a great piece of real estate for advertising your services or upcoming workshops et cetera. So, don’t be afraid to change it, as the seasons and reasons in your business change.
- Your Bio
So, now you’ve shown them you’ve trustworthy and told them what we do in pictures, it’s time to use our words – your bio.
Your bio, if you look at your profile, sits right below your name.
In your bio, you have just 120 characters to grab your audience’s attention. Make this snippet about your audience and how you can help.
Who do you help and how do you help them? You have 120 characters to answer those two questions. Use emojis or lines to separate words to make it look more engaging.
Your LinkedIn headline is one of the most visible sections of your LinkedIn profile.
It’s also one of the most important fields for LinkedIn’s search algorithm. Not only should your LinkedIn headline portray you as a credible member of your industry, it should also contain strategic keywords that help you appear higher in LinkedIn searches.
Again, you have 120 characters to play with!
- About Section
Your goal with your about section is to::
- Fill it all in! and
- Get leads to call you or connect with you. And by leads I mean, people who will one day do business with you!
To write the about section – be succinct, clear and concise.
Step 1: Write a short sentence about where you work and what you do, including any brands you sell.
Step 2: Include your contact details, website address etc, after the first sentence. You want this stuff above the fold – visible before someone has to click the “see more” button.
Step 3: Answer the following questions
- Who do you serve? Persons/areas/brands and so forth
- What do you do?
- Why should someone choose to buy from you as opposed to everyone else who sells what you sell or does what you do? Include why your brand and why you, your experience and so forth.
(You have 2000 characters in this section).
To make this a bit more actionable, fill in these blanks::
TAP here to discover how I can help you …… (what do you help someone do)
Insert contacts (how do you want to be contacted, website, DM, phone, email etcetera – this goes next
Who is your target market?
What is their biggest pain point?
Include a link to schedule a chat or an appointment – if this is how you want to be contacted.
My mission is to help (who do you help) …..
Why you? Why you do what you do plus something personal or human to human engaging
Any claims to fame (awards etc)
Any links to articles you’ve written, videos you’ve done or lead magnets you want to include
Lastly, again your contact details: To let me assist you with ….., reach out at ……
- Your Contact Information
Utilize the contact info area. When someone visits your profile, is intrigued by your branding, is hooked in by how you can help them, then they will naturally click through that ‘See contact info’ link under your bio.
Make sure the links here are current and valid! If this was a blog post – I’d underline that – so let me repeat it – make sure the links there are current and valid.
PRO TIP:: Your website address doesn’t have to be your home page – think about where you would like a LinkedIn connection to go if they were visiting your website. Think about the type of person you’d like to attract and personalise it for that persona.
- Personalise your URL
You can customize your public profile URL when you change what appears on your public profile. Custom public profile URLs are available on a first come, first served basis. Again, think google ranking when someone is googling you – magic I’m telling you, magic!
If you look at your URL and it’s got numbers and letters after it, it’s really easy to change. Check out my show notes at www.socialmediaandmarketing.com.au to see how to do it.
To change your public profile URL:
- Click the Me icon at the top of your LinkedIn homepage.
- Click View profile.
- On your profile page, click Edit public profile & URL on the right rail.
- Under Edit URL in the right rail, click the Edit icon next to your public profile URL.
- It'll be an address that looks like www.linkedin.com/in/yourname.
- Type the last part of your new custom URL in the text box.
- Click Save.
- CONTENT
So now we have an updated profile, engaging headshot, great background that tells a story, our own URL, and headline and an about section to die for – now it’s all about the content you provide. So, let’s quickly have a look at that.
If you’re a regular listener to my podcast you probably know what I’m about to say – if I’ve said it once, I’ve said it often – KNOW WHO YOUR WHO IS.
It’s just not something us marketers say – it really is SUPER important to have a handle on. If you’ve not worked on your client avatar before, maybe head back to episode 25 where I talk at length about getting to know your who.
So, if you know who you want to attract on LinkedIn, it makes creating, curating and designing content for your audience here so much simpler!
Can you repurpose what you’ve put on other social media sites? Yes, to a degree!
If your target audience is the same – YES
BUT, remember this is professional Facebook so sometimes you might be able to deliver the same message, content, idea but the language you use to convey that might be different to other platforms.
You be you for sure – but just be aware of the language you are using here and if it’s appropriate.
Here’s an example of what I mean::
LinkedIn is for professionals – business owners. Yes, granted we are all consumers at one time or another, but here we are business owners and therefore nearly everyone on the platform has something to sell. They may not be selling but they definitely have something to sell.
So, going in with a selling mentality like you might on another platform, won’t work here. On all platforms we should have a give, give, give, ask mentality, but here, everyone is selling – so being a big fish in a small pond is harder – so with content it’s has to be value, value, value.
Write blogs – repurpose them here. Repurpose them, for instance, as
- Articles (LinkedIn’s built in blog platform)
- Short snippet paragraph or video taking 1 point from the blog and then pointing to the blog
- Take quotes from your blog and do “quote” posts and add more text to it – again, linking to the original blog
- Images with stats over them always get engagement!
- Repurpose your blog into an Infographic if you can
If you don’t write blogs, the content you would share would still be of that educational version – never underestimate what you know that others need to know – heck millions of people have built businesses and podcasts on just that premise! I know this – you need to know this – so I’ll tell you – sometimes I’ll tell you for free, sometimes you’ll have to pay me for it!
My podcast is free for everyone to listen too – my course Facebook Ads for Beginners won’t be!
Other subjects you might post about on LinkedIn might be::
- Industry knowledge
- The latest and greatest trends
- Tips, tricks and how-to’s
- Part of a PowerPoint presentation
- Make industry predictions
- Talk about patterns in your industry
- Lessons you’ve learned
- Hot media stories that relate to your business (or an angle that does!)
- Celebrate company/business triumphs, milestones and wins
- If you have a team – highlight a team member
- Share someone’s content that not in competition to you but complimentary and you know your audience would love to know about X too.
Can I give you a PRO TIP – you might not like it ….
Video, video, video
Facts: Video is 5x more likely than other types of content to start a conversation among members.
LinkedIn members spend almost 3x more time watching video ads compared to time spent with static content.
If you hadn’t heard, LinkedIn just went all in on video.
You could do a short video series – like LinkedIn Marketing Minute or video case studies. Or you can just stand in front of your camera and talk! Captions – remember captions – they are important because people are looking at LinkedIn at work (most than likely) and don’t necessarily have the sound on.
Business Pages on LinkedIn are making a comeback. You’ve been able to build a business page since the platform existed, I think, but they haven’t been all that successful and honestly they have a little way to go – as there’s lots of clicks to get to them. But it’s definitely something to put on your to-do list – it’s on mine. It will be interesting to see 12 months from now what weight and power they hold.
Before I finish up talking about this wonderful platform, I’ll give you the Pro tip to end all pro tips – on this platform, if you engage, reach out, give value, connect with people with a personalised message, respond to connect requests with personalised messages, comment, like and give love – it WILL come back to you 10 fold.
This is what I recommend for ALL social media platforms, but they all won’t love you back as much as LinkedIn will because the algorithm hasn’t killed the platform yet. It’s almost algorithm-less (sort of!). Microsoft owns the platform and they are doing great things – follow trends yes but trying to stay different.
Embrace LinkedIn, and if you’re someone who sells physical product, be an early adopter and give this platform a go.
There’s lots of other tips and tricks when it comes to LinkedIn – but I covered them in Episode 20 – so head back there and have a listen. This episode was more of an audit of your account – but Episode 20 is an in depth run down of the platform for sure.
FINALLY:: DON’T FORGET TO CONNECT YOUR EMPLOYER IF THEY HAVE A PAGE ON LINKEDIN!
So – that was quite the episode – I hope you got lots of gold from it. But that is it for episode 30.
If you have any queries, questions, thoughts tips or tricks, let’s continue this conversation in my Facebook Group – Like Minded Business Owners. Not joined yet. Well welcome … let’s do that!
I’ll be back next Thursday with some more marketing know-how and another discovery of course.
If you’re enjoying this podcast, don’t forget to subscribe so you never miss an episode and share this with a friend. And maybe leave me a rating and a review wherever you listen in. Those things are like gold for podcasters like me! PS – you can leave more than one rating and review – just saying!
Stay on your game and keep going for your dreams because the world needs that special gift that only you have. Thanks, so much for lending me your ears, I know you have LOADS of options – so thank you for making me one of them. I’d love to connect with you all on LinkedIn – look me up – Jenn Donovan – that’s Jenn with 2 x n’s and Donovan – D O N O V A N
…….. and remember small business peeps, as my opening song says, there’s no point in dreaming small!
Hey there, welcome to episode 29 of the Small Business Made Simple Podcast.
This week I am talking all things Instagram and I guess taking you through a bit of an audit. If you don’t have an Instagram account – maybe you should still listen in because perhaps you should – except of course if you’re target marketing just isn’t on there!
If you tuned in for Episode 28, you’ll know last week we audited your Facebook, this week Instagram and next week I will be going through LinkedIn – which I have to say is my favourite platform of them all. But it wasn’t always that way – more about that next week!
9 million Aussies are on Instagram – of that 9 mil – 57% are men, 42% are women (as of May this year). 75% of users are between 18-44 years old and the biggest demographic of 32% is between 25-34.
So, if you’re target market falls into any of those stats – this is the podcast for you!
But before we get all grammie (that’s me being cool!) let’s do the discovery of the week!
THIS WEEK’S DISCOVERY!
I love a good life changing, making business simpler (ahem – whole idea of the podcast) discovery. And this week is a cracker!
It’s called https://www.fbdown.net/ and it allows you to download any video from Facebook onto your desktop.
Allows you to download any video off Facebook onto your computer. This is very handy for repurposing Facebook lives and the like!
It’s super easy too. Just click the video you want to download, go to fbdown.net, paste the video’s URL in and click download.
I found it SO useful! Especially for repurposing some of my client’s social content.
So, if you’ve ever done a video on Facebook and haven’t got a copy to use on other platforms or repurpose later, now you can!
Freakin’ fabulous yes? You can thank me later – or perhaps I should say I take thank yous in the form of podcast reviews and shares!!
As always, just a little disclaimer, my discoveries are just that and I am in no way affiliated with any of them but promise to tell you if I ever am. I just love them and from the response of my listeners, you guys, you are loving them too!
Hey and if you have a little discovery, or something you use in your business that you’d like to share, please do so. Email me at jenn@jenndonovan.com.au or tag me @smallbusinessmadesimple. I really love to know what tools you use to help make your life simpler!
INSTAGRAM AUDIT
Full disclosure, straight up here guys, Instagram is my least favourite platform of all the social media platforms. I don’t know exactly why, it just is.
But does it work? Absolutely. And at the end I’ll give you my biggest tips on how to make it work for you, but this Podcast is all about auditing what you’ve got there already.
So, I’m going to start with your bio.
Your bio is super important – it’s your opportunity to tell how your brand can help others who are looking.
There’s 5 key essential elements here
- Your profile pic – It should be you! And like last week, it should be a recent picture of you! Having your brand logo in your bio pic is not wise. You might get sick of me saying it, but you’ve got to think H2H – human to human. Unless you have a national or internationally recognisable brand logo – your bio picture needs to be of a human. Professional yes. In keeping with your brand – yes. Again, no dogs, no cats, no partners – YOU!
- The Headline (that’s the line that’s in bold). Besides #’s – this is the ONLY searchable terms you get on Instagram – yep the ONLY. So, make it count. Use keywords that describe your brand. By default, Instagram fills in your name, but you can change it and you should. And as with everything on social media, done once is NEVER done. Change this as your business changes, as events or seasons come and go in your business. The key here is remembering “keywords that describe your brand”. Absolute Prime Real Estate here! PRO TIP – if the keywords you use don’t fill up all the spaces – put some relevant emojis in there – not searchable but eye catching to a visitor perhaps!
- The Body – tell your audience the value they get from your account – straight away. I’m pretty sure you get 150 characters here – again use them wisely! None of this is searchable though.
There’s been a lot of talk lately about whether you should put #’s in your bio. The answer is yes and no. No if you are doing it for search related reasons. You will not come up in searches because you have a # in your bio. Yes, if you have #’s that are brand specific to you. Let’s say you have a # that specifically to your brand, putting it in your bio will allow someone to click it and then they’ll go and see all the posts related to that #. In this way, it can be a fabulous little marketing tool.
I know you only have 150 characters, and that’s tiny – but try to make it interesting. Use emojis to make sentences stand out, use emojis instead of words where you can to save word count!
If you have space, write something personal about you, like “almond latte lover” or use an emoji to describe a feeling, your fav food or pet – like a doughnut emoji for being a lover of doughnuts. Why, because of the H2H thing again? People connect with people who they believe have the same interests or values as them.
Again, and I cannot stress this enough, done is never done. Come back here often, check it, change it, make it relevant to the season of business you are in.
- Call to action – this is part of your 150 characters but should be the last line. In any marketing, you should never leave your prospect/client/customer wondering what to do next – your Instagram bio is no different. What do you want your “Instagram Looker” to do next? For example, you might have something like “Find Your Tribe eBook here (with an emoji arrow pointing down to the link below – we’ll get the link shortly) or “Find our More here” or “Download x” or “For Sale Items go x”. Again, done is never done – this will need changing as business changes.
- The Link – the only freakin link you get! (Except for IGTV). I think the founders of Instagram went “how can we make this hard to marketers to use and thought, I know, only 1 link out!” – oh and by the way – that’s you! If you are in business, you are in the business of marketing!
So, you get one link. Use it oh so wisely! Use it to promote your latest project, your opt-in offer, or whatever is your “champagne” that you offer new visitors!
There are some tools out there to help with this. I use a tool called Link tree – link in the show notes. https://linktr.ee/ Creating a Link tree account (there’s a free version and a paid – free is totally fine) allows you to use that link to send people to several options rather than just 1 place. Check out @smallbusinessmadesimple if you want to see what I’m talking about.
Link Tree is fabulous – but to up level it (and as my new website is being built this is what I will do) you should build your own “link tree” type page to send your clickers too. That way you are getting the traffic on your website, which you can then retarget with retargeting campaigns or Facebook Pixel campaigns etc etc. It just has so many advantages sending them natively to your website to a page that has several options – just like Link Tree.
Just a couple of other things to think about using your 150 characters on
(a) Your physical address
(b) Contact number
(c) Email address
Ok – so that the bio and bio photo – I hope that helped. Remember, make it short and to the point and it’s never done – always go back to change it up depending on your business season.
So, I’m going to move on to #’s now.
Hashtags are arguably Instagram’s primary method of sorting and filtering content – so they are super important and not to be glossed over or put in willy nilly.
For every post you get 30 of these little creatures!
Some of the biggest questions I get are
- Do I have to use 30?
- Should they go in my comments or in the post?
So, first question – should you use 30. My answer is yes and no! Typically, isn’t it!
Yes, if you have 30 relevant hashtags that relate to the post – then that’s 30 opportunities to be found for that content you’ve spent time creating. No, clearly, if you’re just #ing for #ing’s sake. They need to be relevant.
Should they go in your post or in your comments? I’m going to caveat my answer here by saying, I don’t think anyone really knows but here’s what I think and why.
I think you should put them in your post because when you post – that’s when the algorithm starts to notice your post and gives it some love. Plus, if you follow anyone that’s a “Gram Expert” like for instance Jenna Kutcher, you’ll see she and many others like her, put them in the post or the caption as it’s called on Instagram.
A recent study undertaken by Agora Pulse which used 117 posts from the 3 Instagram accounts (13,700 followers combined) found that the key takeaway is that when hashtags were used in the original caption the reach was 29.41% higher.
So, when organic reach is becoming harder and harder to achieve in social media, this result should not be overlooked. Also, it’s more time consuming to go back and add hashtags to your comment section once your post is live.
My biggest piece of advice – TEST and MEASURE – see for yourself on your own account.
I believe the trend in putting them in the comments was started because it looked “neater, more professional” – and to that I would say, it’s about engagement, social media is always about engagement – without it you’re just posting to crickets!
I’d love to know what you do – do you post in comments or in the caption? Screen shot this episode on your phone and tag me @smallbusinessmadesimple and tell me CAPTIONS or COMMENTS – let’s do a poll!
One last thing on hashtags which is a biggie – how do you find them!
Whether you post with 30 or 10, (but don’t do 10 – do at least 20!) there’s a system I use. I spilt my hashtags into 3rds. The first 3rd is #’s that have under 10K posts on them (how do you know, you search the hashtag – it says the number of posts – PRO TIP – you should follow your most relevant hashtags, search them and click follow). The 2nd 3rd has been 10K and 500K posts and the last 3rd are big accounts – so over 500K posts connected to them.
Why is this relevant? The idea behind the # system is to be found for that #. If all the #’s you are using on your posts have GIANT numbers against them, the chances of you being found for that #, are small – you are a tiny fish in a really big pond – in marketing was want to be a big fish in a small pond – stand out, easily found.
DO NOT # FOR THE SAKE OF IT and because I said you had too!
It does take time and it does take research – especially if you’re serious about using this platform to gather a community of followers who might one day do business with you.
I save my hashtags in my notes on my phone and then cut and paste the relevant ones for the post I am creating – saves on hours of work! But I’ve researched them first!
There was noise late last year about “you shouldn’t use the same hashtags in every post” – which put the wind up many people – I have to think of new ones all the time!?!?
I think that thinking is floored and untrue to boot. If you have #’s that are brand specific to you and your products or your service or your offerings, of course you can use them over and over – why would you not! That’s what you want to be found for!
BUT, here’s the bit, you shouldn’t be using hashtags over and over for convenience that are clearly not relevant for that post. For instance, if you are posting a photo and caption about your holiday to the Gold Coast and you use the hashtags for say the Royal Family – no relevance at all but you think, they’re trending at the moment, I want a piece of that, then that’s a no! A user following that hashtag and sees something they don’t like they can select the “Don’t Show for This Hashtag” option – which is bad for your account. So, hashtags – relevant to post and/or your business and brand.
Just a bit more on hashtags
You can use hashtags on Instagram Stories. Hashtag pages have an Instagram Story icon in the top left corner. Click on it and you’ll see a collection of Stories posts tagged with the hashtag from people with public profiles.
If you’re lucky enough to get your post in a hashtag Story, you can expose your brand to a large audience.
There are two ways to add hashtags to your Stories. The first method is by using the hashtag sticker and changing the text. Or you can simply use the text tool and the # symbol to type out the hashtag the same way you would on a photo or video post.
You can add up to 10 hashtags on a Story but take care not to clutter your content. You can shrink your hashtags or even hide them behind an emoji, sticker, or GIF.
How do you find the right hashtags for your business? RESEARCH! Sorry! Start typing into the search function in Instagram – it will give you a list and if you click of them, there’s a list within a list.
On any hashtag page, right above the “Top” and “Recent” tabs, you’ll find a list of related hashtags that you can scroll through by swiping left. This is a great way to find relevant hashtags that might be a bit more niche. And that means an even more targeted audience with less content to compete with.
Check out what your competitors use and if you sell brands, like for instance clothing brands, check out what #’s the brand uses – they spend $$$ on market research – piggyback on that and use those too!
Ok, I’m going to move on from #’s – clearly they could have been a Podcast in themselves!
How often should I post is another question I get all the time.
My answer is when you’ve got something valuable to say! Don’t post 5 times a week with sub-par captions – if you have something valuable to share with your audience 3 times a week – then post 3 times a week. However, I think you should be posting stories every day – there I said it. Sorry, not sorry! They are quick, they are easy, and they are oh so engaging.
Your audience will love engaging with you with stories (which only last for 24 hours) – love seeing behind the scenes – they don’t have to perfect – they just have to relevant! There are so many fabulous “stickers” available for stories. Polls, questions, quizzes, gifs – so much!
Use stories to tell about your day! Engage with those humans who follow you!
Highlights – highlights sit below your bio. They were a new feature back in 2017 and they are the place you can save your stories and repurpose them so that they last longer than 24 hours!
You can apparently have as many highlights are you want!
Highlights are a great way for people to see relevant and related content (repurposed content) all in one place.
For instances, you could have a highlight for motivational posts, or recipes you like, or podcast episodes, or from an event your ran/attended etc etc – it will allow the user to click the highlight and run through the stories like a little book!
How do you make highlights? Well, as Instagram is a very very visual platform, it would be too hard to explain on an audio only podcast! But I’ll link to a great article by Social Media Examiner which explains it all!
https://www.socialmediaexaminer.com/how-to-use-instagram-story-highlights-for-business/
Ok, so let’s talk about your feed and your captions before we wrap this baby up!
Your feed, so when I say feed, I am talking about the place you can go to see all your posts together – under your bio.
Your feed should look engaging – 100%. The more higgle pigley it looks, the less the user is going to have a good visual experience – and Instagram is all about the visual.
Now, I’m going to say here, that I am in the middle of doing some experiments with this – the feed. I will report back in a few months with my findings, but let’s just say that I am testing Instagram out to see what really is working and what’s not!
BUT, you do need a visual pleasing feed. You can buy templates from the likes of Creative Market – which will help your feed look great – but really there’s two things you probably need that cost nothing
- A common colour palette – so stick to your brand colours as much as possible, and
- If you use an Instagram filter – always use that same look filter.
Take Cadbury for instance – not all their photos have their signature purple in them, but their feed certainly has enough of it to look visually pleasing and on brand.
Think about this when thinking about what photos you will use.
Does your feed need to look perfect? Less and less but it does need to represent your brand and you and give the user a good experience.
I will say one last thing here – and it’s a biggie – in fact my absolute pet hate when it goes to someone’s Instagram feed – if I didn’t spruik my podcast as “clean” I would use a swear word here – WHO THE HECK ARE YOU?
Ok – here’s your Instagram challenge – go to your feed and see when was the last time you posted a photo of you – you the business owner – YOU baby YOU! If it’s more than 5 posts ago – then today’s the day for another one.
Seriously, I follow some local accounts and I have no freaking idea who the business owner is. I could walk past them in the supermarket or have the table next to them at a restaurant and how no idea.
You might like, why would that matter, umm referrals, word of mouth – those marketing strategies that cost next to nothing and yet can drive SO much of our income.
There’s a local hotel/resort that been taken over recently in my part of the world and 6 months in I have no idea who they are – it drives me bananas! If I don’t know who they are then 90% of the rest of the local populate probably don’t either.
H2H people. I cannot say it enough. I know putting yourself out there can be tough, but you’ve been brave enough to start your own business, be brave enough to embrace who you are and let the world see the wonderful people behind the brand. I promise you it will lift your engagement.
Alrighty, off my high horse I get.
Let’s chat a little about IGTV. Was supposed to be the next “BIG” thing and send YouTube packing but alas it has not taken off the way Instagram thought.
But if you do any video on this platform, or another platform, share it on IGTV (as long as it’s relevant for your Instagram audience of course). It’s easy to set up – it sits in the right-hand corner of your Instagram app and it’s another way to be found. Oh, and you can link out! So, ensure there’s a call to action.
Captions – these are what you write under your photo. So, every post on Instagram has a photo, a caption and hashtags.
In your captions – tell me a story – short/long – don’t care – just make it engaging and a story. H2H is coming to haunt you here too – it’s got to be engaging to humans, people!
If you have a beautiful yellow coat that’s just landed – don’t just say “yellow coat, brand name x, price y” – tell me a story – maybe just a short one that might involve it being designed or made in Australia, maybe the story is around having a timeless piece like this in your wardrobe – how it’s an investment or maybe the story is last time it sold out because of x and now it’s back in store and tell me why you think it was so popular.
You might not sell products – but you get it right? You’re not selling the yellow coat or the course or the workshop or the book, you’re selling me a feeling, an outcome, the solution to my problem.
No more bad, slap it up with no thought or energy, captions!
Ok, I’ll say one more thing when it comes to Instagram and strategy to grow your following with people who might one day do business with you::
So, we’ve discussed, hashtags and how they can help, captions, and how they can help and your bio and how important that it to get right, but the biggest and best way to get traction on this platform is to (drum roll) ENGAGE.
Yep, spend time on the platform, not just posting and ghosting!
And within the strategy of engaging is the all important social media strategy that I think is close to number 1 and yet so many people forget to do it – the ol’ reach out strategy – yep finding people who might one day do business with you, people who fall into your “who” avatar and start engaging with their posts and engaging with them through their stories and DMs.
So, let’s sum up so when you are doing your audit review you know what you’re looking for/at::
- Your profile pic – YOU. A human and/or humans. Recent and on brand.
- Your bio – does it need some work. Does it tell me what you do and what you can do for me? Does it have a call to action? Short and to the point! And think about your only link out of this platform.
- Hashtags – you’ve got to do your research. They’ve got to be meaningful to the post and/or your brand. It’ll take time – but it will pay off. They are crucial to be found and followed.
- Your feed – visually appealing – on brand and I can see you! I’m such a pain, I know! PS – if your feed isn’t what you want – you can archive posts – just go to the post, click the 3 dots in the right hand corner and pick archive (you want loose any analytics but it will be hidden from your feed and you can start to design it the way you want!).
- Your captions – tell me a story. No posting for postings sake.
- Engage and reach out.
Before I finish up, some tools which might help you with Instagram:
- Planoly, Plann and Tailwind – great scheduling apps and great for hashtag help, planning your grid and monitoring and tracking.
- SquareLovin for more analytics on your Instagram account
- Do you have a link to your Instagram account in your email signature, on your blog, is it connected to your Facebook Business page or mentioned as a link on your personal Facebook page, is it on your website? Remember to put this link in as many places as possible so people know where to find you quickly and easily!
Talking about having yourself easy to find – have you ever looked at or used your very own “Nametag” from Instagram? Not sure what I’m talking about!?! Well if you go to your bio, click the hamburger menu up the right-hand corner (3 lines – looks like a hamburger!!) and you’ll see in that menu “Nametag”. If you have a physical store you could print it out and have it at your reception or counter or you could put it on your business cards – loads of uses. PS – you can change the look of it too – have a play!
There are so so many more tips and tricks I’d love to share with you but instead I’ve found this awesome blog I’m going to link to. It’s in the show notes https://blog.hootsuite.com/instagram-hacks/ - it’s a blog by Hootsuite all about Instagram hacks. Go to the show notes www.socialmediaandmarketing.com.au and see the link there – it’s worth looking at for sure!
Can you hear I’m having trouble wrapping this one up? There’s just so much to tell, pass on, make sure you’re clear on! It’s hard!
But I’ve got to finish somewhere. So, here is as good as spot as any.
So – that was quite the episode – I hope you got lots of gold from it. But that is it for episode 29.
If you have any queries, questions, thoughts tips or tricks, let’s continue this conversation in my Facebook Group – Like Minded Business Owners. Not joined yet. Well welcome … let’s do that!
I’ll be back next Thursday with some more marketing know-how and another discovery of course.
If you’re enjoying this podcast, don’t forget to subscribe so you never miss an episode and share this with a friend. And maybe leave me a rating and a review wherever you listen in. Those things are like gold for podcasters like me! PS – you can leave more than one rating and review – just saying!
Stay on your game and keep going for your dreams because the world needs that special gift that only you have. Thanks, so much for lending me your ears, I know you have LOADS of options – so thank you for making me one of them.
…….. and remember small business peeps, as my opening song says, there’s no point in dreaming small!
Hey there, welcome to episode 28 of the Small Business Made Simple Podcast.
For the next 3 weeks, I will be doing some social media platform audits. This week is Facebook, and the next two will be Instagram and LinkedIn.
The idea is to ensure you have all your i's dotted and t’s crossed and that your profiles and content are as magnetic as they can be.
If you want to get off to an even faster start, you can take my 5 Day Social Media Challenge and get ahead of the crowd! Just go to www.5daysocialchallenge.com.au/ and join up.
I come across many social media profiles, on all platforms, that people have simply set up quickly and started banging out content. What they’ve never done, is have a look at what “first impression” is given for anyone landing on your profile for the first time. Do they know who you are, what you do, what you are famous for or importantly, what you can do for them?
So, buckle up and listen in so you can make sure everything is smick with you and yours! Of course, if you’re out walking or shopping or in the bath listening to this – there’s always show notes – just go to www.socialmediaandmarketing.com.au and find them there!
But firstly, let’s do the Discovery of the Week!
THIS WEEK’S DISCOVERY!
Ok, this week, it’s a good one and is a discovery for me and I am just a wee bit excited to use it and share it with you all!
At the moment I am in the middle of head down bum up, building my first digital course – Facebook Ads for Beginners. And with that course comes workbooks! I wanted a way people could fill in the workbook on their computer – whilst dealing with all the different platforms and systems my students might be using.
And then I found https://www.pdfescape.com/windows/ - which is a free PDF editor and form filler!
Can you get excited!?!? Not only can you edit PDFs but it’s a form filler too! So, all those PDF’s you’re sent you can plug into here and fill them out online!
I really think this is a game changer to me in my business and get see so many applications – not to mention filling out Uni and School forms for the kids!! I hope it will make my life Simpler and yours too!
As always, just a little disclaimer, my discoveries are just that and I am in no way affiliated with any of them but promise to tell you if I ever am. I just love them and from the response of my listeners, you guys, you are loving them too!
Hey and if you have a little discovery, or something you use in your business that you’d like to share, please do so. Email me at jenn@jenndonovan.com.au or tag me @smallbusinessmadesimple. I really love to know what tools you use to help make your life simpler!
FACEBOOK AUDIT
If you can listen to this podcast at your desk in front of your computer – that’s great – and will be best. But if you’re not – that’s ok too – everything will be in the show notes – you can use them to do your audit when you’re ready!
Ok – so let’s get into your Facebook audit.
So, for this audit I will be going through the essential things you need to have on your Facebook Business Page, and I will touch on things you should have on your personal page regarding your business too.
FACEBOOK BUSINESS PAGE
I’m gunna start with your Facebook Business page::
- Your profile pic
- Does it look like you? Is it brand consistent? Is it a recent picture of you? Would I recognise you from it if I saw you at the supermarket? When was the last time you updated it? Is it a consistent look across all your social platforms?
That’s a lot of questions – but let me break it down into some BIG don’ts –
- don’t have a picture that doesn’t look like you. I come across some profile pics on social media and they are clearly hanging onto their youth! It is their picture, but it’s from long, long ago. You are doing no justice to yourself or your brand having a picture like this. Update it. Embrace who you are, warts and all!
- No glamour shots. Seriously, I’ve seen people use those shots that I would call “glamour” and look more sexy than engaging – not the platform – this is business not a dating app. Plus, it just makes you look less authentic when you post a selfie or another pic of yourself and you’re almost unrecognisable!
- No dogs, no pets, no partners – this picture if about you and your business. Think H2H – human to human.
Just be YOU!
- Your Facebook cover. What does it say about your business? What does it tell your prospect who’s landed on your page? When was the last time you updated it?
This is PRIME real estate peeps. It should say what you do in pictures and have a call to action.
If you’ve got an event coming up – change it.
If you’re on sale – change it.
If you’ve got something significant to tell or show your audience – change it!
Ok, it’s Facebook Cover challenge time – if you click on your Facebook cover – does it have a link – call to action – anything?
This is a step that so many people forget to do – and it’s a HUGE mistake. If someone clicks your cover – you want to have something else for them to do right? A CTA?
I’ve put a picture in the show notes of mine to show you what I mean::
Not sure what I’m talking about or where to find it/put your call to action.
Ok – just go to your Facebook Page – click your cover anywhere and to the right-hand side do you have “add a description” or do you have a description?
You can add links here, a creative call to action etc etc. DO NOT leave this space blank – prime real estate peeps!
It’s a good idea to change your cover, I’d suggest, maybe every few months or so?
www.canva.com has lots of templates to help you out with this. If you haven’t used Canva before – go there right now and start exploring. It’s LIFE CHANGING. You can thank me later!
Ok, that’s the two big ones done.
But just under your Facebook cover – you have a Call to Action Button (right hand side on computer, under it on mobile device). You can change this and should change it depending on what’s happen inside your business.
You have lots of options – go through them, see which one is appropriate for now and set that button up. E.g./ if you have a shop – have Shop Now – if you have an event coming up you are prompting, having “Sign Up” and so forth.
My point is don’t set and forget – change these things up depending on what’s happening in business! Use these platforms to make them as lead generating as possible!
Now let’s head down the list, as admins, we can see on our Facebook Page – the list is on the left-hand side that I am referring to.
- Services – if you have services that you offer – put them here! Whether they are sewing services or courses you sell or coaching offerings you offer – whatever service you provide to your audience – they go here. Remember to update them often though as your business changes or grows.
- Reviews – haven’t got any – ask for some! Reach out to your best clients or customers and ask them if they could leave you a review or better still start leaving them for businesses you buy from or use and pay it forward (it will come back to you – you know it always does!)
o If you have bad reviews (that are unfair and unfounded) turn off your reviews by going to settings, templates and tabs, reviews – and turn off. If you can’t see your reviews – follow the same process and click turn on! (I’ll come back to settings shortly!)
Now, I’m just going to say here – your left-hand menu might look different to mine. You can turn on and off functions of this menu that sits just below your profile pic, on a computer, by going to that templates and tab option in your settings.
I recommend that you do go here, turn off ones that aren’t relevant and set up the ones that are and you should have. For example, if you have an online shop – or want one – you should set up the Shop tab. If you do offers to your audience – again you should set this up!
I’m not going to run through them all – because a. I don’t have time and b. we are all a wee bit different and c. I’ve got a lot to get through!
But I am going to head to the About section!
If I went to your “About” section on your Facebook page – what would I read? Something? Nothing? Something engaging and relevant?
Recently, I was working with a prospect and their “About” section told me about their achievements in 2012 – it’s 2019 – I’m not sure a single person would care about how good they were 7 years ago!
But that’s an important lesson, we can’t set these things up and then never go back to edit, change or update.
I think every 6 or 12 months we should pretend to be our own clients and go through and seeing what they see – what they read etc.
Make sure you’re About section is filled in with as much detail as possible.
** Pro-tip – when it asks for your website address – it doesn’t have to be your home page. It can be any page within your website – be strategic. Again, if you have an event coming up – change it to that URL etc etc – just remember to change it back after the event!
Second Pro-Tip – it’s in the About section that your @name forms part of your URL. If you go to your page and under your profile pictures doesn’t sit a @name – then it’s time to claim that name and set up your Vanity URL for the page.
CAUTION though – changes this may make links in previous posts, documents, articles etc etc invalid as you are changing your URL – so think about this before changing it. But if nothing exists there – that’s different.
Within the About section is the “Story” section. It’s here you need to write some compelling copy to engage your reader. It’s your Story but remember it’s not ALL about you!
After someone has read it, they should know what you do, and what you can do for them.
Add your awards here too. Frankly, just follow the bouncing ball and fill out as much detail are possible.
Two more things::
- Verify your email address here – Facebook will send you an email to make sure it’s legit.
- Verify your Page – go to settings, Page Verification, and follow the prompts.
Just a heads up – verifying your page can be a little challenging for some in the past – but stick with it! Fingers crossed it’s super simple for you if you haven’t already done it.
In the settings section, People and Other Pages tab is a little interesting – you can see who likes your page and when they joined up by date, people who “follow the page” (as opposed to like it) and pages your page likes and pages that like your page.
Still in the settings section – Instagram tab – if you have a business Instagram profile – this is where you can connect it. I love that mine are connected – helps with content curation – and love that it shares stories!
A couple of final thoughts, suggestions, ideas while we are still in “Setting”. Instant Articles – if you are writing blogs consistently, you might like to look at setting up Instant Articles. What are they? Well, they are basically Facebook’s way of keeping content within Facebook (so you aren’t redirecting your audience away from Facebook to say your blog page) and to give the reader a better reader experience by having the article load, well instantly, hence the name!
This is not my area of expertise as I found the whole thing a little difficult to set up, work into my business model, but if you’re a blogger or article writer, I do suggest you look into them more.
In the show notes there’s a link to a blog which talks all about Instant Articles – the pros and possible cons. Have a read and see if it fits in your business model.
https://instapage.com/blog/facebook-instant-articles
Instant Articles are one of the things Facebook does but doesn’t make it easy for us (the curator) but seamless for the end user (who’s their customer I guess!).
And finally, in Settings, Cross Posting – if you’re an admin of several Pages who have the same target audience, you can set up cross posting so that you only have to post once, and it will go several places!
BUT, if you really do have several Pages with the same target audience, think about merging them – it could just make it easier for you and your audience! Just a thought!
If you’ve never explored your “Settings” tab in Facebook – spend some time in there – there’s lots of things in there that could make your life simpler, but I don’t have time to run through them all. For example, if you are sick of Facebook notifications – you can change how often you get them and get them in bulk! That could be awesome if you are often distracted by the ding sound of a notification!
Before a finish up this episode, a couple more tips for you.
Did you know you can like a page as your page? So, I can like a page as Social Media and Marketing Australia rather than as Jenn Donovan. Great for branding and for keeping people to like you back! I believe you can only do it from a computer though – not a mobile device. Simple go to the page you want to like – click the 3 dots in the like, Followings, Share menu under your Facebook cover and a menu drops down. Click “Like as Your Page” – cool hey!
Just on those 3 dots, if you are on your page, you can click them and then click – “View as a Page Visitor” and see your page as someone who isn’t an admin would see it. Again, I don’t think you can do this on mobile – or at the time of this recording. It’s fabulous for undertaking a review like this, seeing what our prospects see!
I can’t do a Facebook review without talking about your Insights tab. This is oh so so very important. You should be looking at your insights at least monthly – and I say at least – really twice a month.
Insights sits at the top of your page on a computer. On your mobile – it’s when you click to look at your Page via the Facebook app (as opposed to the Pages app).
Insights tells you so many things. In fact, enough for another Podcast episode! But if you’ve never ventured in there, here’s some things it will tell you
- All about your audience
- Best times for posting
- Your most engaging content
- Story Stats
- You can dominate pages to watch. Pages to Watch helps you compare the performance of your Page and posts with similar Pages on Facebook. Great tool for content creation.
- At the moment it tells you about your paid promotions – but that’s moving at the end of July.
So, my challenge to you is, schedule out 10 minutes in your diary to look at your insights twice a month. Learn more about your audience, what they find most engaging and when they are engaging with it and create marketing strategies to match.
I’m often asked about the best way to schedule Facebook posts – which app to use. My recommendation is here – if you are scheduling posts for Facebook – do it natively in the app. Better algorithm and it’s oh so easy!
On a computer just do the post as you usually would but instead of press “post” click the little clock and schedule it.
Go into the app, do a post as you usually would, click continue and when it says “when will this be published” or “share now” click and schedule it for when you want it!
Heads up though – you can’t see your scheduled posts through the Facebook app – as far as I can find, you need to be on desktop or using the Facebook Pages app.
I think we’ve covered enough for one Podcast for Facebook Pages – I’m sure you’ve all got some work to do.
PERSONAL FACEBOOK PROFILE
But before I finish up, I said I would briefly touch on a personal profile too. If you want people to be able to find your business via your personal profile – then you need to make sure that your personal “About” is optimised for that!
Having where you work plugged into your profile as well as ensuring that you add connection points in your Contact information.
You can add your
- Business Phone number
- Your skype link
- Your YouTube link
- Your LinkedIn profile link
- Instagram link
- Website
- And another webpage – I’ve done my link to Spotify – but you can send it wherever you want!
If you are your business, then it’s wise to optimise here. Of course, if you want to keep your personal profile private from business – then simply don’t! But it’s another way to drive leads, sales and human to human connections.
Wow – that was quite the episode – I hope you got lots of gold from it. But that is it for episode 28.
If you have any queries, questions, thoughts tips or tricks, let’s continue this conversation in my Facebook Group – Like Minded Business Owners.
I’ll be back next Thursday with some more marketing know-how and another discovery of course.
If you’re enjoying this podcast, don’t forget to subscribe so you never miss an episode and share this with a friend. And maybe leave me a rating and a review wherever you listen in. Those things are like gold for podcasters like me! PS – you can leave more than one rating and review – just saying!
Stay on your game and keep going for your dreams because the world needs that special gift that only you have. Thanks so much for lending me your ears.
…….. and remember small business peeps, as my opening song says, there’s no point in dreaming small!
Hey there, welcome to episode 27 of the Small Business Made Simple Podcast.
I have got a super episode for you today. I have a very special guest, Kerry Anne Nelson from Operation Verve who is going to chat to us about systems and processes.
About those systems and processes perhaps we don’t have in our business, those systems and processes that we SHOULD have in our businesses which would, keeping in line with the goal of the Podcast, make our lives SIMPLER!
But before I get to that interview, let’s do the Discovery of the Week!
THIS WEEK’S DISCOVERY!
This week’s not so much a discovery but more of a did you know, and can you see how awesome it would be for your business! Although I guess for some it will be a new discovery!
So, the did you know is, did you know that you can send voice messages through your social platforms to prospects and new connections?
So, a DM on Instagram – you can send a recorded voice message. A message on the LinkedIn platform – you can send a recorded message to your connections. Messenger (Facebook’s message system) you can send a voice message!
If you’ve followed me for any length of time you know I am all about H2H – human to human contact and a massive advocate for making these social platforms just that – SOCIAL. So, what better way to make it social then recording a message and sending – I think we can all speak WAY faster than we can type!
And you might be thinking, yes Jenn but a video would be better – and it 100% would be. But many of you out there don’t like video so recording your voice and sending it is a great way to give a better user experience to any prospects without the roadblock of video getting in your way!
So next time you have someone reach out to connect on LinkedIn for instance, don’t type a reply back – press the little microphone, record a personalised thank you message and then send! You just might be surprised at the response.
Let’s do this guys, let’s get more social on social!
SYSTEMS AND PROCESSES WITH KERRY ANNE NELSON
I’m pretty excited to have Kerry Anne on today. Talk about being more social on social, social media was where I met Kerry Anne and LinkedIn is the platform we’re been connected the most.
Kerry Anne is a local businesswoman, business mentor and community leader. The two things that struck me about Kerry Anne (and the reasons why I asked her to come on the Podcast) is that she has over 20 years’ experience in retail and bricks and mortar (there’s not many of us out there!) and she calls herself a Workplace Processes Architect – now who doesn’t want to lean in and hear more about that!
Systems and processes can make our lives so much simpler – so why don’t we take the time to construct and introduce them into our businesses? Well I’m not sure either which is why I have Kerry Anne on to help us all out!
Kerry Anne’s greatest passion is empowering business owners to scale or sell their businesses, so buckle up for this interview because there’s so much gold!
INTERVIEW WITH KERRY ANNE NELSON
Contact Kerry Anne Nelson
LinkedIn: https://www.linkedin.com/in/kerry-anne-nelson/
Website: https://operationverve.com/
Email: info@operationverve.com
Wow, small business peeps, I hope you really enjoyed that interview. She is just sensational, and I was so thankful for her time and effort to bring such value to you guys, my amazing listeners.
I’d love to hear about the systems or processes you have in your business. So, let’s get social on social and continue this conversation in my Facebook Group – Like Minded Business Owners.
So, that’s all for Episode 27 of the Small Business Made Simple Podcast.
I’ll be back next Thursday with some more marketing know-how and another discovery of course. In fact, the next 3 weeks we have auditing our social accounts – so make sure you tune in for those!
If you’re enjoying this podcast, don’t forget to subscribe so you never miss an episode and share this with a friend. And maybe leave me a rating and a review wherever you listen in. Those things are like gold for podcasters like me! PS – you can leave more than one rating and review – just saying!
Stay on your game and keep going for your dreams because the world needs that special gift that only you have. Thanks so much for lending me your ears.
…….. and remember small business peeps, as my opening song says, there’s no point in dreaming small!
Hey there, welcome to episode 26 and to week 26 of 2019 and to halfway through your year.
Are you shocked that we are officially halfway through the year? Or are you organised, on track and killing it in 2019?
I sure hope it’s the latter. I sincerely hope that you’ve set your goals 6 months ago and you’re either working diligently towards them or have achieved them.
For me, well this Podcast episode I thought I might get a little intimate and let you in a little closer to the world that Jenn Donovan and Social Media & Marketing Australia, because for me this year has been everything!
Everything from high highs to low lows and I’m just talking business here!
If you listened in to the very first episode of this Podcast, you will remember my declaration. I declared I would do 1 podcast a week for 52 weeks. I’d never made weekly consistent content before, so this was an enormous challenge and a challenge it’s been. But I am halfway there and so far I haven’t missed a deadline! And these things take time – it’s almost a days work doing a Podcast every week. I thought it would get quicker and it probably has, but it still takes a lot of time and energy from researching to the point where you listen! Now I’m not complaining, it’s done more for my business and any other thing and it’s only going to get bigger, better and more amazing – that’s why I’m so glad you’ve decided to come along for the journey!
This week on the podcast, I thought we might do a mid-year check in. Let’s check in, see how things are tracking and maybe reset and refocus.
But first, of course, let’s do our discovery of the week.
THIS WEEK’S DISCOVERY!
If you follow me on only of my social platforms, Facebook, Facebook Group, LinkedIn, or Instagram, you will already know my discovery is week, because it was so brilliant I couldn’t keep it in until the podcast!
And I wanted to do a demonstration for you all that you can’t get on a voice only platform like this podcast!
It was of course the app CLIPS. Clips is brilliant.
Why is it brilliant – well, let me explain. We all know how important video is in our marketing yes. Some of you are doing video already, some of you need to stretch yourself and start and that’s ok. But using just video in our marketing mix isn’t enough in 2019 because over 86% of us watch video on our phones with the sound OFF. Therefore, next level with video is captions.
If you record your video with Clips you can have live captions – in other words, it does the captions as you speak. For starter the AI on that alone is mind-blowing. But for a free app and an almost 99% accurate free app – that’s next level mind-blowing!
So, download Clips today and start recording your videos with captions. I guarantee your engagement rate will go up.
And if you aren’t doing video in your business but know you should, download clips and start recording something. You don’t have to do anything with the video, you can delete it and never show a soul, but start getting used to yourself on video and if you record something that you’re happy to put out to the world, then know it’s already ticking the captions box!
There’s plenty of YouTube videos out there teaching you all about Clips if you have any problems or want to know more. Or, of course, reach out to me!
As always, just a little disclaimer, my discoveries are just that and I am in no way affiliated with any of them but promise to tell you if I ever am. I just love them and from the response of my listeners, you guys, you are loving them too!
Hey and if you have a little discovery, or something you use in your business that you’d like to share, please do so. Email me at jenn@jenndonovan.com.au or tag me @smallbusinessmadesimple. I really love to know what tools you use to help make your life simpler!
CHECK IN AND REFOCUS
At the beginning of the year, did you set yourself some goals? My hope is that you set them, they sit prominently displayed somewhere where you can see them everything day and that you are well on your way to achieving them or have already ticked some off the list.
If you didn’t set any or you have lost sight of them or where you are going, then let’s chat about that too!
I have 3 quotes or inspiration says printed in my office which I look at every day and I know they get me on track and keep my head screwed on the right way.
They are
IF YOU DO WHAT YOU’VE ALWAYS DONE, YOU’LL GET WHAT YOU’VE ALWAYS GOT
START WITH THE END IN MIND, and
THERE’S NO POINT IN DREAMING SMALL
The first two have been with me for a long time. I built my retail business on the first two. The last one, well that’s a new addition this year because late last year I found myself lost, confused, hurt beyond belief from a colleague, friend and business partner. That story is still too raw to tell but I can certainly see it in a future episode.
But I will tell you, know your worth, don’t let anyone tell you differently and fight for what is yours because sometimes you think you know someone inside and outside and can trust them wholeheartedly but in the end, they’ll screw you over and you won’t even see it coming.
So, dreaming big became 2019’s mantra. Because I have to go hard or go home – going home meaning get a J.O.B!
So perhaps the first point in our mid-year check-in is – what inspires you? Do you have a mantra for business or life that you could use reminding of every day? Perhaps you could use some posters or post-it notes around you to keep you on track and intact like me!
But let’s get down to some goal check-ins. My second point in our mid-year check-in.
If you set some goals at the beginning of the year, go get them. Let’s look at them. I am really hoping that they are close by and something you look at every day – because the Models did have wisdom when they sung “out of mind out of sight” – or in this case, out of sight out of mind. You need daily check-ins for the goals otherwise you might forget where you are heading.
If you didn’t set any goals – I’ll get to you shortly!
So, let’s look at your goals – pause the podcast, browse the goals and answer the following questions:
- Did I achieve this goal?
- Am I working towards this goal still?
- Is this goal still important?
If you answered yes to all of those questions – brilliant! So proud of you! If you didn’t answer yes to questions 2 and 3 then we have some work today.
If you’re not working towards the goal still, why not? This is a self-reflection exercise so be honest with yourself. If it’s not important anymore, why not? What’s changed in you and your business to make something you thought was important 6 months ago, not important now.
6 months in to 2019, maybe you need to set some new goals? Maybe business has changed, you’ve changed, the world’s changed and it’s time to set some new ones. Or if you didn’t set any or don’t have any, then let’s double down and set some today.
The most important things to remember about setting new goals is
- Knowing why you want to achieve that goal
- What’s the financial benefit for the goal
- What’s its going to take to reach that goal, and
- What’s its going to mean to you and your business if you achieve it.
I cannot encourage you enough to take some mid-year time to reset your goals to help you refocus on what’s important and what you want to achieve by the end of 2019.
Maybe you need to set smaller goals to help you achieve the BHAG ones you set to the start of the year. I know this is exactly where I am.
My had lots of BHAGs for 2019. I had lots of small goals too. The small ones, I am ticking. The BHAGs I am not. If I am to achieve everything in 2019 that I set at the beginning of this year, then there’s every chance last night was my last night sleeping until January 2020. Yes, I am that far behind where I want to be.
I laugh a little at some of the unrealistic time frames I put around my goals at the beginning of the year. I don’t think I factored in life – you know that ol’ chestnut – life!
But I’ll be darned if I’ll give up! I had hoped my first course; Facebook Ads for Beginners would be released by February and umm it’s still not and we are almost in July!
I could blame 100 things but the truth is, just between you and me, I haven’t made it enough of a priority. I’ve let other things stand in the way, some excuses, some just other revenue making activities.
But my new website is almost done (don’t worry there will be a podcast episode about this in the future), which will host my courses, Facebook Ads for Beginners and Email Marketing for Beginners, which will solve the problem of where to send my amazing students to learn what I have to teach! Which is clearly a good them – knowing where to send someone!
So, although, not ready in February, definitely going to be able to tick a couple of goals off my the end of the year! If anyone’s interested in those courses, I will definitely let you know when they become available or you can head to my website www.socialmediaandmarketing.com.au go to the courses tab and sign up so you are first to find out all the info when it’s released!
I guess I share that story with you because I wanted you to see that although perhaps you have goals on your list that you didn’t achieve in the time you set but they’re still achievable. Don’t let yourself be distracted by the fact that you didn’t do it yet and put that or those goals back on the list and start working towards them again!
If you’re listening to this Podcast and you are completely lost in 2019. Please reach out. DM me on any platform but don’t let yourself end the year with the feeling you have now. I can help or at least be a virtual ear to listen and put you back on track.
And regardless of whether that’s you or not, I have these pieces of advice for::
- Make marketing a priority in your business – stop making it a “if I’ve got time” priority and make it a real priority every day;
- Take some time to look at your finances at the end of the financial year – yep bat crap scary but look at them. Know what’s earnt you money, what hasn’t and put more effort and energy, in the last half of 2019, into your money-making activities;
- Give your workplace a “Maree Kondo” clean up. Clean and clear your workplace, invites a clean and clear mind to work with. Spend an hour or two reorganising your workplace, giving it a clean and throwing out those thousand sticky notes that have all your important things on them (get yourself a notebook)! Maybe cleaning your workspace also including cleaning out your inbox and computer files. Let’s give ourselves maximum chance to start again clear and clean!
- Put your goals where you can see them – every day you can see where you need to go. Consider doing a vision board and listening to the models song Out of Mind Out of Sight as you do it!!
- Learn to delegate. Did you squirm just then or did your inner core shake? Delegation can be a learned skill so if you don’t do it or aren’t good at it – take small steps to be a great delegator. It’ll give you more time to focus on the goals you’ve now got in front of you.
- If you are finding it hard to keep yourself accountable – find an “unreasonable friend” or an accountability buddy. If you don’t know where to start, head into my Facebook Group – Like Minded Business Owners and ask if anyone would like to pair up in there! I have no double you’ll get a taker or two. Accountability is one of the fundamentals missing from so many small business owners and it can make a massive difference to your output and input every day!
I hope you’ve enjoyed today’s podcast. Please take time to look at your goals. Even if you’re listening to this and it’s not mid- year, it’s still a great reminder to stop, reflect and refocus – so make sure you still do the exercises.
If you’d like to chat about it further – well then, let’s get social on social and continue this conversation in my Facebook Group – Like Minded Business Owners. I’d absolutely love to hear about the goals you’ve hit so far and the even the ones you’ve missed – the group is all about supporting each other through both.
So, that’s all for Episode 26 of the Small Business Made Simple Podcast.
I’ll be back next Thursday with some more marketing know-how and another discovery of course.
If you’re enjoying this podcast, don’t forget to subscribe so you never miss an episode and share this with a friend. And maybe leave me a rating and a review wherever you listen in. Those things are like gold for podcasters like me! PS – you can leave more than one rating and review – just saying!
Stay on your game and keep going for your dreams because the world needs that special gift that only you have. Thanks so much for lending me your ears.
…….. and remember small business peeps, as my opening song says, there’s no point in dreaming small!
Hey hey, hello and welcome. Welcome to Episode 25 of the Small Business Made Simple Podcast.
Thanks for tuning in today, I know you have loads of options to listen to – so I really appreciate you lending your ears to me today! Sending podcast love for that!
I know I’ve mentioned countless times on this podcast (and everywhere else if you follow me online and offline) that we need to know who our who is – BUT I’ve never dedicated an episode to it – until today!
Today we are going to go through who your who is, where to target them, how to target them and so much other gold.
Now if you’ve done this exercise before, trust me you are still going to want to listen in because we go deeper, much deeper than most.
More shortly, but of course, first up, let’s do our Discovery of the Week!
THIS WEEK’S DISCOVERY!
As I just said, today I am talking about getting to know your ideal client and one of the things I’ll talk about shortly is getting to know your competitors. So, I thought a great little discovery this week would be Google Alerts.
Did you know that you can set up Google Alerts? Go on Google News and set up an alert for key terms in your industry, the names of your competitors and the economic factors most likely to have an impact on your business.
But do yourself a favour: Don’t have the alert delivered more than once a week. You don’t want doing your homework on competitors or what’s going on in the world that may or may not impact your business, to take the place of your real job, which is running your business!
To set up a Google Alert go to https://www.google.com.au/alerts and follow the prompts.
And just a PRO TIP too – you can set up a google alert for your own business or your own name so you know when people are talking about you or references you – which can help with ensuring you’re there giving value, continuing the conversation. Pretty cool hey!
As always, just a little disclaimer, my discoveries are just that and I am in no way affiliated with any of them but promise to tell you if I ever am. I just love them and from the response of my listeners, you guys, you are loving them too!
Hey and if you have a little discovery, or something you use in your business that you’d like to share, please do so. Email me at jenn@jenndonovan.com.au or tag me @smallbusinessmadesimple. I really love to know what tools you use to help make your life simpler!
KNOW YOUR WHO IN BUSINESS!
How many times have you said, “My business could get really big if I could just find the right clients”? If you have, you’re not alone: There’s not a small business owner that I know who hasn’t had that thought, at least once.
The good news is that there are many ways to find the right clients. Here are four steps that can be applied to any business to help you find them.
1. KNOW YOUR WHO!
I’ve spoken so many times on this Podcast and knowing your ideal client. Ideal customer. Know who you are attracting and if that’s not who you want to attract, then get to know the person you want to attract into your business.
For example if you are attracting customers or clients who are price driven and they are driving you up the wall – then you need to look at why you are attracting those people, and start attracting people who you want to do business with – the people who aren’t price driven!
Effectively understanding who makes an ideal customer allows you to build your entire business, message, product, services, sales and support around attracting and serving this narrowly defined customer group.
News Flash – NOT EVERYONE IS YOUR CLIENTS OR CUSTOMER! I know lots of business owners who are afraid to market to a niche group for the exclusion of other sectors – thinking that they are missing out on money from the groups they aren’t targeting.
I absolutely guarantee you that if you target your marketing to a niche group – then your business will grow quicker and more profitable than if you spray and pray targeting everyone with everything.
Pepsi toppled Coke in the 80’s by focussing on one small section of the population and they’ve been competitive ever since. They niched down, marketed to that group, the marketing worked not only for the target market but created what we now refer to FOMO – Fear of Missing Out.
OK – so let’s get down to business here – let’s start the process of knowing who your who is.
I’ve have spent almost a day creating the most comprehensive workbook on defining your ideal client.
It digs down deep into who your who is, when I say comprehensive, I mean it! This workbook is what people would normally charge 100’s for! But for you it’s free today. Simple go to www.socialmediaandmarketing.com.au/client and you can download the workbook there.
Finding and serving an ideal customer is just so important for a business, whether just getting started or long established. A focus on discovering a narrowly defined ideal client will save months of wandering in the dark trying to be all things to all people and make your business more profitable.
And I’m not going to sugar coat this, so many small business owners don’t get this. They don’t understand their ideal client; they don’t understand the power of knowing your ideal client. Their business never grows because they don’t know who they serve and therefore how to market to them to attract them.
Please don’t be this business owner. Put aside an hour this week, download the workbook and get stuck into it.
Any questions or queries about it, head into my Facebook group – Like Minded Business Owners, ask your question and I’ll be in there to answer them for sure.
Can you hear it in my voice just how important this is? I really hope so.
2. KNOW WHAT YOU WANT TO BE FAMOUS FOR – YES YOU!
You can’t determine who your ideal client is if you don’t have a firm handle on what your business is and what it does best and what you want to be famous for.
I’ve run into too many small business owners over the years who still haven’t mastered the basic “elevator pitch” and can’t simply explain their business when asked “what do you do?”.
Tell me “we teach children soccer” or “we install energy-saving commercial generators” and I know that you know who you are.
If this is an area that you think you need to work on – go back and have a listen to Episode 4 of the Small Business Made Simple Podcast – all about Knowing your Expertise. There’s a great little exercise in there for that one too which will help get this bit right – because if you don’t know what you do – then how are your prospects supposed too.
Remember a confused buyers never buys!
3. GET TO KNOW YOUR COMPETITORS.
Don’t say that you don’t have any. We all have competitors, and to succeed, we have to get to know them, understand what they offer, who they cater to, what their price points are, where they operate, where they find opportunities, where they succeed -- and where they fail. By getting to understand your competitors this way, you will see the openings for your business to find more clients and, perhaps, the things that you must do better to get more business from existing clients. And when you make the list of your competitors, be sure to include both traditional competitors and the businesses that are disrupting your industry, bricks and mortar and online.
One of my mentor’s stories about a dishwasher repair man who had many competitors within this business district and struggled to get new clients.
So, it was suggested to him that he do a competitive analysis – find out what he was really competing with. Which he did.
He wrote a list of his competitors and rang every one of them and graded them 1-5 on their phone manner, supply availability, their enthusiasm etc and then rated his business against the same metrics. From there he knew what he needed to improve to start winning customers – he knew what he needed to start marketing to hit the pain points of his prospects to win their business. Seems so simple doesn’t it?
For those interested, I’ve got a table in the show notes with that same competitive analysis tool – so if you’re interested, simple go to the show notes at www.socialmediaandmarketing.com.au and check it out. If you’ve never done a competitive analysis – maybe todays a good day to start.
4. GET TO KNOW WHERE THEY HANG OUT AND BE THERE!
Where do your ideal clients hang out? I’m not talking coffee shop here (!) and but online and offline where do they hang out that you can market to them.
Do they read the papers or magazines, do they live in their inboxes reading emails, are they in LinkedIn groups or Facebook Groups or on Instagram? Maybe they are Twitter people or avid Podcast listeners like yourself!
Marketing is simple when you know where to market and what source is best for engagement! Wherever they are, be there, participate there, give enormous free value there so that they are so curious they click, download, start following you or request to connect.
Then find out the best way to market to them. The best way to create a lead to lead them from lead to list to sale to fan. You get this right – then business will grow.
If you’re not sure about all the ways you can create leads – again head over to my show notes – I have a list of 46 of them in there – clearly there’s too many to read out – but head over to the show notes and see them all listed – yep 46 of them.
46 Potential Lead Source Ideas
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Webinars
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YouTube
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Podcast
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Direct Mail
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Speaking
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Seminars
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eBooks
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Magalogs
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Tear Sheets
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Referrals
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Influencers
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Squeeze Page (or Landing Page)
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Video
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Website
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Adwords
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Advertising/Promotional Materials
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Click Pop-ups
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Books
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Telephone
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Lead Magnets
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Surveys
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Affiliate Programs
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Backlinks
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Newsletter
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Free Media & PR
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Joint Ventures
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Retargeting
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Blogs
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Facebook
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LinkedIn
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SEO & Organic Search and Keywords Searches
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Twitter
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Instagram
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Billboards/Signage
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Sponsorship
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Exhibiting
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Radio
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Television
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Online directories
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Networking
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Letter box drops
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Markets/Fairs/Festivals
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Content Marketing
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Align with a cause
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VIP Events
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Paid Social Media Adverts
So, let’s recap. To win more market share, to get a better return on your marketing investment and to be more profitable in your business it’s essential to
- Know your Who – go download my workbook at www.socialmediaandmarketing.com.au/client
- Know what you want to be famous for
- Know who your competitors are and what you can do better than them to win more market share, and
- Be where your ideal client hangs out, giving enormous free value because success is no accident!
I hope you’ve enjoyed today’s podcast. If you’d like to chat about it further – well then, let’s get social on social and continue this conversation in my Facebook Group – Like Minded Business Owners. I’d love to hear your thoughts around knowing and finding your ideal client. Maybe you could share with others in the group who your who is, you just never know there might be your ideal customers in the group just waiting for your expertise!
So, that’s all for Episode 25 of the Small Business Made Simple Podcast.
I’ll be back next Thursday with some more marketing know-how and another discovery of course.
If you’re enjoying this podcast, don’t forget to subscribe so you never miss an episode and share this with a friend. And maybe leave me a rating and a review wherever you listen in. Those things are like gold for podcasters like me! And you just might get a shout out on the podcast too – so make sure you leave your name and business name if you want that mentioned! Plus, the more reviews and ratings, I get, the people will see the podcast and enjoy the value that you’re getting. PS – you can leave more than one rating and review – just saying!
Stay on your game and keep going for your dreams because the world needs that special gift that only you have. Thanks so much for lending me your ears.
…….. and remember small business peeps, as my opening song says, there’s no point in dreaming small!
Why hello and welcome. Welcome to Episode 24 of the Small Business Made Simple Podcast.
Thanks for tuning in today, I know you have loads of options to listen to – so I really appreciate you lending your ears to me today! Sending podcast love for that!
Today I’ve got a special treat for you and the subjects just a wee bit different to what you’ll hear on most podcasts because we’re going to be discussing offline marketing and print marketing with my very good friend Tom. Tom and his better half Ally own and run Same Day Printing out of Melbourne, and he is at good at marketing as he is at printing – it’s a seriously valuable podcast to listen into!
I’ve known Tom for what must be about 6 years now and I’m proud to call him my friend. What started off as a business friendship via having the same mentor and belonging to the same business group, is now a friendship shared over wine and holidays (because I live in God’s country and once a year Tom and Ally and the boys come to visit). I know this isn’t what the podcast is about today – but this is one of the reasons why I love my business so much. Colleagues become business friends who become great friends. I also love that my children see this – that friends come from far and wide as you venture into this world – it goes far beyond the friends you make at school.
But I digress! So, Tom’s on to share his wisdom shortly – but of course, first up, let’s do our Discovery of the Week!
THIS WEEK’S DISCOVERY!
This week’s discovery is not something that I use but I know a lot of you out there might want to know about it! It’s called Last Pass - https://www.lastpass.com/
Basically, LastPass remembers all your passwords, so you don't have to. So, if you are continually trying to remember what your password for this or that is, then this could just be the lifesaver that you’ve been looking for!
As usual with these applications, it has a free version and a paid – I think the paid version is like $3 a month – so for peace of mind could be a very small spend!
It also helps to generate those really secure, unusual passwords without you having to remember them or retype them.
I have one friend who demanded his wife get this due to the headaches and heartaches of her consistently forgetting passwords! They’re still married so it must work!
So, if I’m describing frustrated, forgetful you – then look into LastPass.
As always, just a little disclaimer, my discoveries are just that and I am in no way affiliated with any of them but promise to tell you if I ever am. I just love them and from the response of my listeners, you guys, you are loving them too!
Hey and if you have a little discovery, or something you use in your business that you’d like to share, please do so. Email me at jenn@jenndonovan.com.au or tag me @smallbusinessmadesimple. I really love to know what tools you use to help make your life simpler!
OFFLINE MARKETING – THE POWER OF PRINT!
INTERVIEW WITH TOM DICKSON
www.samedayprinting.com.au
So, I hope you enjoyed that interview and can really start to see the power of print inside your business. If you’d like to chat about it further – well then, let’s get social on social and continue this conversation in my Facebook Group – Like Minded Business Owners. I’d love to hear your thoughts around print, what you’ve done in the past or what you might be thinking of for the future!
But that’s all for Episode 24 of the Small Business Made Simple Podcast.
I’ll be back next Thursday with some more marketing know-how and another discovery of course.
If you’re enjoying this podcast, don’t forget to subscribe so you never miss an episode and share this with a friend. And maybe leave me a rating and a review wherever you listen in. Those things are like gold for podcasters like me! And you just might get a shout out on the podcast too – so make sure you leave your name and business name if you want that mentioned!
And if you want even more awesome tips, tricks and resources, head over to www.socialmediaandmarketing.com.au or head to my Facebook Group – Like Minded Business Owners.
Stay on your game and keep going for your dreams because the world needs that special gift that only you have. Thanks so much for lending me your ears.
…….. and remember small business peeps, as my opening song says, there’s no point in dreaming small!
Why hello and welcome. Welcome to Episode 23 of the Small Business Made Simple Podcast.
Thanks for tuning in today, I know you have loads of options to listen to – so I really appreciate you lending your ears to me today! Sending podcast love for that!
How do you go about writing your headlines or captions at the moment? Is it something you labour over or is it a super quick exercise for you?
Headlines (or captions on Instagram) are so very important. Did you know that a reader will read the first 3 and last 3 words of your headline and gauge from them whether they want to click or read on? I guess if it’s shorter than 3 words, they read the first and last and not the middle is the point I’m making – our brains are funny things aren’t they – but it’s true, we don’t really read everything.
So today we are looking at how to write engaging headlines which leads to a click and the reader reading our whole post or article or caption.
But before we go down that rabbit hole, let’s do this week’s discovery of the week!
THIS WEEK’S DISCOVERY!
And fittingly it’s about headlines! It’s a headline analyser. Just go to https://coschedule.com/headline-analyzer, put in your headline and it’ll tell you all about the science behind your chosen words and will give you a score out of 100. You do need to sign up to it, but it is free.
So, if you are often stuck here, at the beginning, at writing your headline – this little discovery just might unblock that roadblock for you!
As always, just a little disclaimer, my discoveries are just that and I am in no way affiliated with any of them but promise to tell you if I ever am. I just love them and from the response of my listeners, you guys, you are loving them too!
Hey and if you have a little discovery, or something you use in your business that you’d like to share, please do so. Email me at jenn@jenndonovan.com.au or tag me @smallbusinessmadesimple. I really love to know what tools you use to help make your life simpler!
THE POWER OF THE HEADLINE – 6 TIPS FOR GETTING IT RIGHT!
Back in the 80’s, David Ogilvy famously wrote, “On the average, five times as many people read the headlines as read the body copy.”
Clearly that was before social media and the internet because today I think, and it’s just my opinion, that saying between 500 and 5000 people would read the headline and not the copy – think about it – how many things have your scroll past just today and haven’t bothered to click or read the rest of the body copy?
Headlines are powerful – when I say headlines, it does include captions also. Because on Instagram we talk in captions.
Instagram is a perfect example of needing to have a great caption or headline. You get less than 2 lines to grab your readers attention, to get them to click and read more.
So how much time and energy do you put into your headlines or captions? Whether you’re writing a blog, a social post, an article, a subject line in an email, powerful headlines are crucial to your success and the success of the piece you’ve written.
Your headline simply allows the reader to make the “to read or not to read” decision.
Marie Forleo famously said on her podcast one day that she writes up to 50 headlines for every piece of content she puts out there – she believes that the gold starts to come around the 30 mark! I remember thinking, oh my gosh, I don’t have that much time to write up to 50 headlines! And I’m guessing I’m not alone there!
As a content marketer, you win the battle for engagement by making your headlines irresistible. So, let’s have a look at some tactics bound to help you improve your headline writing chops!
- Ask
Posing a question, one of the oldest tricks in the book, remains one of the best ways to engage a reader.
- Talk about benefits not features. Features tend to bore readers. Always go the benefits – how will your product or service benefit the reader? (This is where knowing your audience and who you want to attract comes into play, yet again!).
- Use specific data or numbers in your headline
Integrating specific numbers and data into your headline is an effective way to make your headlines more enticing to readers. Several research studies have shown that headlines with numbers tend to generate 73% more social shares and engagement.
Numbers not only stand out in a headline, but our brain is more respective to them. Just a pro-tip – when using numbers, make them unusual – so they really stand out. So, instance, 1917 stands out more than 1900 – it’s just how we see it. Unusual numbers are easier to capture readers attention. Sometimes, odd numbers make it more believable too. If my subject line was “how to increase your Instagram following by 2000 people in 7 days, it’s less believable than 1678 in 7 days.
- Use Rationales
Use rationales to engage with readers – rationales such as tips, reasons, lessons, tricks, ideas, ways, principles, facts, secrets, strategies etc etc.
Here’s some example::
5 Tips to Write Blog Introductions Like a Pro
15 Lessons I Learned the Hard Way as a marketer
3 Secrets to Make Your List Love your More
If you want people to read your content, do you have a good reason that they should?
- Follow the rule of the 4 U’s of writing attention-driven headlines:
The four U’s are:
- Make the headline unique
o Unique means one of a kind – different to others. Not sure if your headline is unique – google it! Type it into the search bar but make sure you use “ “ – quotation marks or talking marks as I was taught in school!
- Be ultra-specific
o E.g./ According to The New York Times, lack of focus, vision and planning is one of the reasons why 33% of small businesses fail.
- It should convey a sense of urgency
o Think FOMO – fear of missing out. Only 2 left, ends in 3 hours, or 5 Steps I took to do x, but you can do it in 4.
- Your headline has to be useful
o This encompasses all 3 above. If your headline and content isn’t useful, no matter how much urgency you employ, it’ll fail. In fact, there is no way to write a specific and unique piece of content, without it being useful at the same time.
o Make it practical, helpful, valuable, informative, worthwhile, beneficial, advantageous and so on. The bottom line is to help the readers experience hope, knowing that their problem can still be solved.
- KISS – keep it simple super star!
Finally, in the words of Albert Einstein – If you can’t explain it simply, you don’t understand it well enough!
Write for your audience – don’t make the reader feel undervalued or dump because the words you’ve used are beyond them.
Don’t use: 12 Meticulous Savings Tips For The Financial Amateur
Instead use: 12 Effective Saving Tips For Those Who Want Extra Cash
Never ever use: Top 10 Omnipresent Places to Find Ravishing Blog Post Theses
Feel free to use: Top 10 Places to Find Useful Blog Post Ideas
You get the idea!
Of course, you can always use today’s great discovery to see if your headlines are engaging.
But at the end of the day, it’s not enough that they click your headline. They need to read the information you’ve provided them in the body of your content, as well.
Getting the headline right is just the first stage!
Hopefully these tips will lead you to better headlines and thus better engagement and heavenly click through rates!
If you have any comments or questions, let’s get social on social and continue this conversation in my Facebook Group – Like Minded Business Owners. I’d love to hear your thoughts.
But that’s all for Episode 23 of the Small Business Made Simple Podcast.
I’ll be back next Thursday with some more marketing know-how and another discovery of course.
Did you like these tips? If so, subscribe so you never miss an episode and share this with a friend. And maybe leave me a rating and a review wherever you listen in. Those things are like gold for podcasters like me! Thanks to Stormwif, Karen of Merry Images and Kirsty at Graze Tables and Platters for taking the time out of your day to leave me a review. Massive love to you all!
And if you want even more awesome tips, tricks and resources, head over to www.socialmediaandmarketing.com.au or head to my Facebook Group – Like Minded Business Owners.
Stay on your game peeps and keep going for your dreams because the world needs that special gift that only you have. Thanks so much for lending me your ears.
…….. and remember small business peeps, as my opening song says, there’s no point in dreaming small!
Hey there, Jenn here - welcome. Welcome to Episode 22 of the Small Business Made Simple Podcast.
Today’s marketplace is so noisy and crowded and it’s so hard to stand out. I should know – I’m in social media and marketing – there’s probably one of us for every street corner in Australia!
So, standing out comes down to 3 elements – know, like and trust. Trust being a massive one!
It can be hard to get a new client or new customer, even harder to have them be a repeat customer or client and even harder for them to become an advocate for your business (you know the clients who tell others how awesome you are!).
So today I thought I’d touch on 5 Ways we can love our clients well. Because success is no accident!
As we work through today’s episode, I want you to be thinking about the last time you had a fantastic experience with someone you are either going to purchase from or have already? And then perhaps the complete opposite – who you’d never shop or engage with again because of X (chances are it’s how they made you feel right?).
But before we get into that, let’s do our discovery of the week – are you loving this segment? If you are do me a favour and screen shot your phone listening in and tag me in your Instagram stories @smallbusinessmadesimple.
THIS WEEK’S DISCOVERY!
This week’s discovery is an app called Quik – Q U I K .
With the Quik app, you can create awesome videos with just a few taps. Choose your favourite photos and video clips then let Quik work its magic. In seconds, it finds great moments, adds beautiful transitions and effects, and syncs everything to the beat of the music. Customize your story with text, music and easily share it on our social accounts or with friends. It’s very easy and can be a little fun.
It’s fabulous for building short videos from still photos for Facebook ads – as well as loads of those reasons!
As always, just a little disclaimer, my discoveries are just that and I am in no way affiliated with any of them but promise to tell you if I ever am. I just love them and from the response of my listeners, you guys, you are loving them too!
Hey and if you have a little discovery, or something you use in your business that you’d like to share, please do so. Email me at jenn@jenndonovan.com.au or tag me @smallbusinessmadesimple. I really love to know what tools you use to help make your life simpler!
5 STEPS TO LOVE YOUR CLIENTS WELL
step one::
Understand their needs and desires and then create touch points that meet them right where they are!
Building the most heartfelt client experience starts with knowing your clients.
And I’m not just talking about knowing their names and what they do for a living but deeper things like -- what they value, what matters most to them, and their personal goals and dreams – know these things and then creating a series of client experience touch points that meet them right where they are in their journey becomes simpler!
Plus, if we can create experiences that speak to their pain points -- whatever is standing in their way of achieving greatness -- then we can show them we are trustworthy peeps who are here to help them reach their dreams, be that through a flawless wedding, an intentional branding project, or a top notch shopping experience.
So, let’s go deeper …
Who are your ideal clients?
What do they value? What matters most to them?
Where are they currently struggling?
Bonus point if you can answer these questions:: How can your product or service help them alleviate that struggle or overcome that hurdle?
What are touch points you can weave throughout your client experience that meets them right where they are? Maybe that’s through a thoughtful gift; a kind, educational way of guiding them through your process; or the messaging you use on your website and social channels.
Step 2::
Think back to the last incredible, worth telling all your friends and family kind of experience you had with a brand.
How did that make you feel?
Chances are, some of your most memorable experiences with other brands centres around a strong sense of belonging or feeling valued – and other positive emotions.
As business owners ourselves, we want to harness that opportunity to inspire our potential (and current) clients to feel something whenever they come across our brand online or in person. Not to mention, authentic emotional responses help us lay the foundation for relationships that last. Making customers raving fans.
So, let’s go deeper::
How do you want your potential clients and current clients to feel whenever they come across you or your brand?
Why do you want to make them feel those specific emotions?
What is it about those emotions that will help them have a deeper appreciation for your work, encourage them to invest in your services, or put them in the proper mindset to receive the full experience you’ve prepared for them?
Pro tip: Steer clear of gimmicky emotions that don’t stand for something deeper. Have your clients have an authentic emotional response – one that will help build better connections with both your brand and your product or service.
Step 3::
provide consistency
The foundation of every client experience that leads to deeper client relationships and brand loyalty centres on one thing -- trust.
In my experience, one of the most actionable ways to build trust with your client base is to be consistent. From your messaging to your imagery to your workflow, from your website to your social accounts, to offline to actually meeting you – it should all be consistent.
So, let’s go deeper again::
Where are you consistent at the moment? Where are you inconsistent at the moment? If I look at your Instagram feed and your website – will I see consistency of brand and brand voice? Of you? Do you onboard new clients the same way each time? Do you greet customers in your shop in a consistent manner?
How can you incorporate more consistency throughout these potential touch points you listed above?
Pro tip – to build trust you need to know who you are trusting – so if I went onto any of your online sites, social or web – will I see you? Actually you? Do I know who the person or people are behind the brand? If no, or if you haven’t shown up as your brand for a while now – it’s time. It’s really time!
Step 4::
Put them first
We need to make it really clear, to our customers, how much we value them.
At the end of the day, we’re building relationships with people, not just going through the motions of another transaction. So, let’s focus our energy on making sure your clients know that you see them as so much more than another dollar in the bank!
A huge part of building relationships with our clients begins by simply paying attention to their problems, being flexible and learning to adjust to meet their needs as they arise and asking quality questions.
Again, let’s dig deeper
When was the last time you did an audit on yourself and your business? When was the last time you went through your business as a customer? See what they see, do what they do?
If we’re going to put them first, then we need to see what they see! Either put yourself in the customers shoes or reach out to an industry friend you trust or a friend or family member who will give you honest feedback! Ask them to audit your client experience workflow from start to finish.
As they walk through the process as a pretend potential client, they’ll be able to see through fresh eyes what it’s like to be a potential client, then an active client, and then finally a former client. The point of this exercise is to get their input on how you can improve your existing touch points.
How can things be more fun, more memorable, or easier to understand? Then, take their feedback and utilize any valid comments to help you improve your existing client experience workflow!
Step 5::
You Don’t have to break the bank
Giving clients or customers a memorable experience isn’t just about giving them gifts – in fact that might just break the bank if that’s all you are doing to turn customers into raving fans! I’m not against giving gifts – it’s just one touch point.
Going above and beyond on a timeline to deliver the finished product ahead of schedule is a great way to utilize your time and expertise to blow your client’s expectations out of the water.
Remembering their birthday and sending a handwritten note, a recommendation on LinkedIn or a rating or review on their Google Business page or Facebook page or maybe a coffee card in the mail doesn’t cost much, but it communicates effectively how much you value them as a person.
Your clients may not remember the custom monogrammed wine glasses you sent them after their wedding, but I promise you they’ll remember how you served them, how you made them feel, and how you intentionally exceeded every expectation at every turn.
One of my favourite sayings (and used to be on my wall inside my retail shop) was People will forget what you did, forget what you said, but they will never forget the way you made them feel!
So for the last time, let’s dig deeper
Brainstorm five ways you can serve your clients through your client experience touch points that don’t cost you a cent! Think of ideas like delivering an extra feature in that design project they weren’t expecting (but they’ll love!), being flexible or extending grace in a tough situation, or sending them a joyful, welcoming email immediately after they sign your client contract or pay your retainer.
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After you’ve written them down – start taking action – they are actionable steps after all! How can you put these steps into your business, into your client experience with you?
As a social media and marketing strategist, my mission is to help you make marketing a priority, take 100% responsibility for your actions but also be a giver – because the more you help others, the more rewards you’ll enjoy.
Let’s continue this conversation in my Facebook Group – Like Minded Business Owners. I’d love to hear your thoughts. How do you give your clients or customers an experience when purchasing or working with you?
But that’s all for Episode 22 of the Small Business Made Simple Podcast.
I’ll be back next Thursday with some more marketing know-how and another discovery of course.
If you’re liking the podcast – please head over to where you listen and leave a rating and even a review – those things are GOLD for podcasters like me! I’ll be eternally grateful, and it helps others find this podcast and enjoy the free training, tips and tricks too. It could be the best gift you give them!
Feel free to leave me a DM on Instagram with any comments or ideas (including fab discoveries)! The DMs seriously make my day!
Catch you next week,
…….. and remember small business peeps, as my opening song says, there’s no point in dreaming small!
Why hello and welcome. Welcome to Episode 21 of the Small Business Made Simple Podcast.
I was recently hanging out in one of my favourite groups on Facebook and someone put a post-up asking what people would like to know when it comes to running a small business.
The number one answer was “how to market my business on a shoestring budget” or words to those effect.
I love the fact that people understand that they need to be marketing their business and what benefit that has, which is exposure and sales of course, and there is lots of ways, which I’ll discuss shortly, that you can market for little or no money, but at the end of the day we do need to invest back into our businesses and have a marketing budget.
But I get it, when you’re starting out – money is tight. So today I’m going to give you 7 ways you can market your business on a shoestring.
But before I do that, of course, this Week’s Discovery of the Week.
THIS WEEK’S DISCOVERY!
This week’s discovery is a little ripper – or actually a big ripper.
Have you ever taken the time to look at all the GOLD in the Chrome extension webstore? No? Well I highly highly recommend you do.
Just google, Chrome webstore and you’ll be amazed.
I’d recommend you tick the “free” box in the right-hand side and see what’s available for free and work from there.
There are some pretty awesome discoveries in there which will definitely make your business simpler.
I recently came across the Hunter's Chrome extension lets you immediately find the email addresses behind the websites you're browsing. Now when it comes to list building this extension could be business/life changing. It does have a free version as well as paid and fits beautiful into this week’s subject of marketing your business on a shoestring – which you’ll see it seamlessly fitting in shortly when we get into the episode!
As always, just a little disclaimer, my discoveries are just that and I am in no way affiliated with any of them but promise to tell you if I ever am. I just love them and from the response of my listeners, you guys, you are loving them too!
Hey and if you have a little discovery, or something you use in your business that you’d like to share, please do so. Email me at jenn@jenndonovan.com.au or tag me @smallbusinessmadesimple. I really love to know what tools you use to help make your life simpler!
7 WAYS TO MARKET YOUR BUSINESS ON A SHOESTRING
Before I set out and give you these 7 ways, I want to you to hear this.
Some of these 7 costs a little and some will cost nothing. BUT all will cost your biggest commodity of TIME.
Nothing is for free because you are WORTH something too. Your time, your expertise, YOU are worth something. Never forget that. In small business we tend forget that the resource of time is not free. We can always make more money – but we can’t make more time.
So when you’re looking at free or low cost marketing options – make sure you make a note or a mental note of how much time it took and times those hours by your hourly rate (or what it should be) and get a clear picture of what “free” or “low cost” actually looks like.
Ok, getting down off my high horse now …
Ok, let’s get into it – 7 Ways to Market your business on a shoestring.
- START AN EMAIL LIST
If you listen to some of the best, most successful small business owners in our country and beyond they will say that their biggest regret is that they didn’t start building a list of customers/clients earlier.
So how do you go about it?
Sign up for a free program, such as Mail Chimp – it’s free until you get a list of about 2000. Their packages have recently changed, so you might need to check the new packages out.
Spend time thinking about how you can solve your clients or customers biggest challenge and design a lead magnet around it.
A lead magnet can take lots of different forms from a checklist to a PDF download guide to a video series to an eBook to a resource guide.
In fact, if you go to www.socialmediaandmarketing.com.au/magnetideas I have 69 of them there.
Once you have your magnet, you promote it everywhere your ideal client or customer hangs out and exchange your awesome piece of content that solves their problem for an email address.
Or offer a prize and promote that online and offline if you have a shop front. Exchange the chance to win for an email address.
If you’re going to do this though, have a listen to Episode 11 – all about running online competitions – you need to make sure you’re within the rules.
List building is something I am totally passionate about and if you head back to Episodes 9 and 10, they are all about list building. I recommend you listen in.
Of course, once you start building your list. You need a plan to keep in contact with them – but for now, START. Make list building your priority as free marketing of your business and maybe use the Chrome extension mentioned in the discovery to reach out and potentially connect with someone you really want to work with or for but don’t know how to get in contact!
Of course, there’s courtesy rules in play here – so remember reach out to new connections the way you’d appreciate (so not salesy!).
- GET FREE MEDIA PR
This doesn’t always make more sales, I get that, it can, it certainly can but what it does even better is set you up as the expert in your field.
Getting your business into the media can be HUGE for brand awareness.
For those sceptics out there, I guarantee you that media outlets are just itching to get a hold of new, original content just like you can do.
On episode 14 I had my dear friend Jules Brooks on and it’s her business to help teach people how to keep themselves into the media. So, go back and have a listen to that one too if you haven’t already.
If you have a blog, write articles for LinkedIn or write long captions for Instagram, then you are there – you have content. The trick is putting it out to the media first – before you publish it as they want original content that hasn’t been published before.
But if you have a fabulous piece you’ve already written, well then re-write it – juice it up a little – make old new again and put it out to the world.
How do you know who to write too or send your articles too – google – google is your best friend. Spend some time researching what your ideal clients or customers read, watch or subscribe too, google who’s in charge of the editorial department and reach out.
If you have a good article, that’s full of value and isn’t promotional and has a fabulous photo with it – then you my friend are gold!
- CREATE A GOOGLE MY BUSINESS ACCOUNT.
If you want your business to show up in local search, a Google My Business account is a necessity. This will make sure your business is not only visible on search, but on Google Maps as well. Having a google business account is becoming more and more important, especially since they shut down Google+.
Your Google Business page can now look more like a mini, lead gathering website.
There’s lots of features people miss or don’t take any notice of. So, invest time, go through each box, each google suggestion and fill out what you can, upload amazing photos that represents what you do and make your business google page sensational.
- TAKE ADVANTAGE OF FACEBOOK'S AND GOOGLE’S FREE AD CREDITS.
Facebook and Google are always giving away free ad credit vouchers. When you are signing up for services like web hosting or AdWords, take advantage of the free vouchers they offer and take PPC advertising for a test drive.
Just make sure if you’re checking back on the results. Yes, it’s free and you are using the offered credits, but you still want maximum traction.
So, and this applies to ANY online paid marketing, when you’re set something up, make sure you ALWAYS and I mean ALWAYS check back on the advert after about 48 hours and check out the analytics.
NEVER set and forget.
- HAVE AN AMAZING REACH OUT STRATEGY ON SOCIAL MEDIA
Now because I only have 7 tips today – I wasn’t going to waste one of them on saying “have a presence of social media”. I think or hope in 2019 that that’s a little obvious. Maybe you need to work out which platform is best, but at least you’ve got a presence.
I will just say one more thing, before I move onto the actual point of having a reach out strategy and that is to go and have a look at your Social media profiles. Have you filled out all the boxes, do the links work, if you’ve got your homepage listed as your website, is that the best place to be sending them, is there any spelling errors, do you need to change anything?
If it’s been a while since you created your social platforms, then consider taking my 5 days social media challenge to make sure you’ve got it smicko! Go to www.socialmediaandmarketing.com.au/challenge
Ok, so I’m assuming you’ve got your social platforms all sorted, so now it’s time for people to find you. One of the tactics that isn’t implemented enough in most people’s businesses is a reach out strategy. What is it? What it says. Stop waiting for people to find you. Get out there. Like pages as your business page. Comment in groups as your business (or yourself). Join groups. Give value, value, value so that people are so curious who this amazing, value giving small business owner is, that they search you up and join your world.
This is how you use social media is 2019. I absolutely guarantee it. You’ve got to give before you can get.
No matter what platform or platforms you are on – start reaching out!
- POST AMAZING CONTENT
Whether you have a blog (which you can have for free just putting that out there) or whether you post on social media, POST AMAZING CONTENT.
You want potential customers or clients in your world to say “Oh my lordy, if she/he gives this sort of thing away for FREE, I wonder how brilliant the money costing content is …” This is the goal.
Be so brilliant, they can’t afford to ignore you.
What is amazing content? Well it varies from business to business, but it starts with you understanding what your prospects biggest challenges are and end with you solving it! It can be the written word, or it can be in video form – it just needs to be engaging.
Just a hint though, we are pretty harsh on ourselves when it comes to our content and whether it’s amazeballs or not – so let your audience be the judge of that – put it out there and see if it resonates. Don’t stew over it – just do it!
- ALIGN YOURSELF WITH A CHARITY
So, the last one is all about either aligning yourself with a charity, spending time in your community or sponsoring an event – maybe a charity or it could be a sporting event etc.
For brand exposure, for showing people your business values, for keeping top of mind, you cannot go past this one! People do business with people they like – so you have to put yourself out there and well, get liked!
Not sure if I’ve told this story or not previously, so apologies if I have, but in my retail days, I started a program or event called “Pay it Forward”. We aligned ourselves with the local Community Centre and became the drop off point for people who wanted to donate presents and goods to our Christmas appeal. It’s was like the Wishing Trees of the big retailers, but our gifts came from locals to locals.
I am really proud of what we achieved, and it’s lived on even after we sold our shop – it’s now in the hands of my bestie Michelle at Judd’s – shout out to her!
It bought people into our store who hadn’t been there before, it gave us a talking point to anyone who came in and helped us develop relationships with our customers on a whole new level that lasted way past December. It will go down in my life’s journey of one of the things I am most proud of.
It didn’t really cost us a cent. But it firmly concreted, to our community, what our brand values were.
Maybe for you it looks more like sponsoring with products – maybe your local school, your local sports club or even your local charity.
Or giving an in-kind donation of your time.
Either way, you want people to get to know you, your brand, stay top of mind and do business with people who know like and trust you – PLUS market your business for FREE – then this step is one you cannot go past.
One of my businesses core values is be a giver – the more you help others, the more rewards you will enjoy.
Now I guess I wouldn’t be me if I didn’t try to overachieve and give you a bonus tip! This one very much aligns with the one we’ve just chatted about but it’s more strategic, more marketingish (sorry if that’s not a word) and well it’s one some of my listeners will roll their eyes at or shake their head.
It’s NETWORKING.
So, your bonus tip for getting your business marketed on a shoestring budget is, attend local networking events.
And a pro-tip for attending networking events, to get the absolute most out of them and be the person EVERYONE remembers is – be the listener NOT the talker. Be the question asker rather than the question answerer!
Everyone’s favourite subject is themselves, so if you ask great questions about them, they are like to remember you fondly rather than the person who just wouldn’t shut up about themselves – what was their name? That tip is how you do networking well.
Check out local business events on Meetup.com or see what events your local chamber or small business association is hosting. Or google business networking in your area.
If there’s not one – start one. My friend in Beechworth, Karen, she organises just a coffee at the local bakery every Wednesday (I think) and invites whoever is free and available and would like to come – so maybe just start there.
It’s a topic for another Podcast, but I can tell you that surrounding myself with like-minded business owners who would support me, challenge me, cheer me and celebrate with me was THE best thing I’ve done in business.
Just a plug too, if you’re in North East Victoria, where I am, and you’re looking for a networking place – come join me and my group in Yarrawonga – 3rd Wednesday evening of each month.
I have an amazing bunch of people who give so freely to help others as well as learn from our guest speakers or myself. Get in touch or check out Instagram @yarrawongabizhub
Now – go get social and continue this conversation in my Facebook Group – Like Minded Business Owners. I’d love to hear your thoughts.
But that’s all for Episode 21 of the Small Business Made Simple Podcast. Thanks for listening in.
I’ll be back next Thursday with some more marketing know-how and another discovery of course.
Dive into the show notes for this episode and all past episodes at www.socialmediaandmarketing.com.au
If you’re loving the show – share it with a friend – the more the merrier or head over and leave a rating or a review - those things are GOLD for podcasters like me! Shout out to Mulwala MC, the gorgeous Louise Reid from Floral Harvest and the gorgeous Sheree from the Identity Academy who’ve taken some time out of their day to leave a rating and review. So much love to you all!
I’ll be eternally grateful, and it helps others find this podcast and enjoy the free training, tips and tricks too. It could be the best gift you give them!
Feel free to leave me a DM on Instagram with any comments or ideas (including fab discoveries)! The DMs seriously make my day!
Catch you next week,
Why hello and welcome. Welcome to Episode 20 of the Small Business Made Simple Podcast.
How are you today? I hope you are going well, achieving this week’s goals and having a laugh as you go along.
Today I’m touching on a subject I haven’t spoken about on the Podcast and yet find myself using everyday and quite successfully too, I might add! That’s LinkedIn.
Are you on it? Do you even know what it is? Or how you can use it to drive leads and connections in your business? Well today we are covering all that and more with my 16 tips for using LinkedIn.
LinkedIn is an obvious choice for professional services businesses and is a great way for these businesses to produce content to establish themselves as an authority in their field. It is also great for building a database of contacts.
With more than 575 million users worldwide, and 9 million Australians, the network provides an opportunity to develop strong business connections with a large number of people.
But before we go down the LinkedIn rabbit hole, let’s do this week’s discovery of the week!
THIS WEEK’S DISCOVERY!
Ok this week’s discovery is something I’ve known about for a while – but haven’t used to its full potential in my business – until now!
And now I’m totally hooked.
Have you heard of Creative Market? Creative Market is an online marketplace for community-generated design assets. And what do I mean by design assets – I mean things like Instagram templates, eBook templates, PDF downloadable guide templates, fonts, oh my gosh – so so much.
Now as a big, huge, massive fan of Canva – which I’ve talked about lots on this podcast – I failed to see, to my detriment, for years the advantage of Creative Market.
But it’s amazing. It sits somewhere between Canva – do it yourself and hiring a designer.
Ok, to help you understand it better – for instance, I’ve recently purchased a template for doing my latest eBook – 7 Sure-Fire Ways to Grow Your Instagram. All the design work was done for me. I purchased it, I think it was around $35 (uhm it would take me hours to do this and I work for more than $35 an hour), I uploaded it to Canva (some of them you can do this) and basically loaded my photos and copy into it and hey presto, it was done. Formatted, styled and on brand! YAY!
For a better understanding, head to www.creativemarket.com. And remember, yes things do cost money to purchase, they’re not free, but what’s your hourly rate again?!?!?
Oh, but just another little tip – if you sign up for the newsletter you can get loads of awesome freebies!
As always, just a little disclaimer, my discoveries are just that and I am in no way affiliated with any of them but promise to tell you if I ever am. I just love them and from the response of my listeners, you guys, you are loving them too!
Hey and if you have a little discovery, or something you use in your business that you’d like to share, please do so. Email me at jenn@jenndonovan.com.au or tag me @smallbusinessmadesimple. I really love to know what tools you use to help make your life simpler!
Hey, also, if you want my 7 Sure-Fire Ways to Grow Your Instagram – head to www.socialmediaandmarketing.com.au/instagram
16 TIPS FOR USING LINKEDIN IN YOUR MARKETING MIX
The best way to describe LinkedIn is a professional Facebook.
And I can’t tell you how true this is. Last year one of my LinkedIn connections and acquaintances posted a blog post to both Facebook and LinkedIn.
The picture that went with the blog, so like the header picture, was of women in bathing suits – which I have to admit I thought was a bit odd considering this person was a LinkedIn expert – not really talking about bathing suits in the blog post – so a photo put there for “stopping the scroll” eye catching purposes rather than related to the blog post.
To see the different reactions on the different platforms almost blew my mind. Seriously, the people on Facebook were like hungry pack of dogs. Ripping into this person with statements about women’s rights and sexism and using sex to sell – an absolute shamble and so detrimental to a brand.
However, same article, same picture on LinkedIn was dealt with by a single person requesting that the picture be changed because it really wasn’t appropriate for the article written – to which the author responded with a “sure, deepest apologies”. That was it.
The professionalism of LinkedIn was evident. We’re all professionals – the article wasn’t so professional but like professionals and rational people, we simply said “hey, I think you should take it down”.
On Facebook, it was like a war declared on a small country. Disgraceful really.
Have you seen any examples like this?
So that’s why calling LinkedIn a professional Facebook rings true to me.
So, is LinkedIn for you?
If you want to grow your network, do online networking, set yourself in your industry as the expert, go to person, create opportunities including employment and/or business ventures, then I think it’s for you. Or if you’re sick of the trolls on Facebook – maybe it’s for you too!
Oh, and I can’t forget to mention the Google ranking of LinkedIn. Google anyone’s name and if they have a LinkedIn profile – chances are it will come up in the first couple of search results. We can spend $1000’s on keywords to get a ranking like that or we can have a LinkedIn profile! Money for jam, I’d say!
Despite the social nature of LinkedIn, it is very different than other social media networks like Facebook or Twitter so that’s why I thought I’d give you some tips for using it or using it better here today.
- Must Do: Keep Your Profile Basics Updated!
Many people forget to keep their LinkedIn profiles updated. Whether you’re a total newbie, just starting a new job, or starting to explore new opportunities, there’s no excuse to have outdated information on LinkedIn. It will reflect badly on you.
Here are two quick and easy areas you must check are up to date:
Professional Headline: The job of any headline is to entice people to click. At minimum, you can use your headline to highlight your current position and company (e.g., “Director of Inbound Marketing at ABCXYZ Corporation”), but you can and should go further. Highlight your expertise (e.g., “Content Marketing Strategist and Copywriter”) or awards or showcase skills you want to turn up in searches (e.g., “Speaker, Trainer, Author, Consultant, Evangelist”). Tell everyone on LinkedIn who you are, what you do, and why you’re someone they need to connect with.
Location and Industry: Are your location and industry still accurate? If not, fix them now!
Doing these two simple things will help more people find you and help you find more relevant potential contacts.
- Only Use Professional Photos
LinkedIn profiles that have a picture are 11 times more likely to be viewed. So, if you’re still showing a silhouette, it’s time to make a change and reveal yourself.
However, some friendly advice:
Your LinkedIn photo shouldn’t be from 20 years ago. It shouldn’t look like it belongs on a dating site, stock photo site, or social network (e.g., Facebook or Instagram). And don’t feature your pet or significant other. Just. No.
LinkedIn is for professionals. Be one.
- Brand Your Profile With a Background Photo
If your LinkedIn profile still has the blue LinkedIn background, then it’s time to change that.
Give your profile page a bit more personality, or branding, with a visually appealing background image. If the image can let your audience know what you do, then even better. For example, if you’re a speaker, maybe your photo is of you on stage speaking.
LinkedIn advises users to use an image (PNG, JPG, or GIF) with a resolution of 1400x425.
Canva.com has templates already set up for you to do your LinkedIn banner – it’s easy!
- Write a Ridiculously Good Summary
This is where you really sell yourself to potential connections. Your summary should expand on what appears in your headline, highlighting your specialties, career experience, noteworthy accolades, and thought leadership.
There has been much discussion about whether it’s best to write in first-person versus third-person narrative here. Ultimately, it doesn’t really matter either way — just stay consistent with whichever you choose. Don’t go back and forth between first person and third person as it’s confusing and signals a lack of attention to detail.
In summary of LinkedIn summaries: keep your ego in check, focus on the most relevant details about your career, avoid meaningless jargon, and ensure it’s easy to read.
Oh, and make sure there’s no typos!
- Use Keywords With Intent
Words are so incredibly important, especially when search is a big part of the equation. Using the right keywords in your profile is the difference between being found and being invisible.
Identify the words you want to be found for when people use LinkedIn search and use those keywords in your headline, summary, and profile. Using the right keywords will expose you to more potential connections and opportunities.
- Neat Trick: Pick the “Other” Website Option
Under your Contact Info, LinkedIn gives you the option to link to a website or blog. But by default, the text that shows in your profile is the extremely dull “Blog” or “Website.” Anyone visiting your profile has no clue where they’ll end up if they click on that.
Want to use your actual brand or business name? You can! Here’s a simple little trick.
When editing the Websites area of your profile, select the “Other” option. Now you can add your own website title and URL.
- Personalize Your LinkedIn Profile URL
When you created your LinkedIn profile, it had some ugly combination of letters, numbers, and backslashes that had no value for your personal branding. You don’t still have this, right?
If you do, it’s time to customize your public profile URL. For example, my customized URL is https://www.linkedin.com/in/jenndonovan. LinkedIn makes it simple to keep your profile consistent with your other social profiles.
- Add Shiny New Sections to Your Profile
LinkedIn lets you add several sections to give your profile more visual appeal and depth. You can add sections for posts, volunteering, languages, honours and awards, patents, causes you care about, and many more.
All these sections open you up to more opportunities to make new connections.
- Tidy Up Your Endorsements
People are going to endorse you for all sorts of skills — sometimes even skills you don’t actually have. But just because you’ve been endorsed for Fire Eating, Chewing Gum, or Showers (yes, these are all real “areas of expertise,” according to LinkedIn) doesn’t mean you have to show other LinkedIn users — unless, of course, fire eating plays a critical role in your professional life.
LinkedIn lets you remove any irrelevant skills and endorsements. You should avoid “lying” about your skill set, even if it is by omission.
- Connect With People You Don’t Yet Know
One of the biggest mistakes people make on LinkedIn is failing to reach out to connect with people you want to know but don’t yet. That’s the whole point of networking — getting to know new people, not just established connections.
Building out your LinkedIn network has many benefits. You get in front of influencers. You get more endorsements. More people see your best content, share that content, and visit your website. And it’s great for personal branding.
Have you considered using LinkedIn more like Twitter? You should!
- Personalize Invitations to Connect
“I’d like to add you to my professional network on LinkedIn.”
The default message LinkedIn provides is so dreadfully boring and impersonal.
When you invite someone to connect, make it more personal — mention where you met or a topic you discussed in a LinkedIn group, over email, or during a phone interview. This personal touch will increase the odds they’ll accept your request.
And when someone accepts your request to connect, don’t start pitching your service or product. This is a relationship killer.
Start slow. Comment on, share, or Like their posts.
LinkedIn even makes it super simple to stay in touch, telling you when contacts are celebrating work anniversaries or starting new jobs. Again, these are opportunities to Like or comment.
Build the relationship and trust before you start asking for favours!
- Publish Amazing Posts
LinkedIn posts offer another way to grow your influence, gain more visibility, and acquire new followers.
Your existing connections are notified whenever you publish. New people can discover your posts via search.
Always think about the audience you want to reach. Highlight your expertise and interests by posting awesome content. Just make sure your posts are appropriate for the 400 million business professionals who use LinkedIn.
- Find and Join Groups
One way to start connecting with people you want to know is to join LinkedIn groups. Whether it’s a group run by a major publication, a group for people with certain job titles, or a group dedicated to a niche topic, there are millions of groups to choose from, so start searching to find groups that are right for you and join them.
Join discussions. Start interesting discussions. Don’t sell your product or service or promote yourself — sell your expertise! That will help build your personal brand.
- Remember Where and When You Met What’s-His-Name
Once you’ve grown your network to thousands, it can be a bit daunting to remember every single person, or to stay in touch with a few important connections.
Luckily, LinkedIn makes this easy. In the Relationship section, in addition to telling you the date when you connected, LinkedIn allows you to write notes about your contact, including how you met, or set reminders to “check in” at intervals from a day to every year.
Don’t worry, these notes and reminders are only visible to you!
- Use (but Don’t Abuse) Status Updates
LinkedIn status updates are your chance to highlight some of your recent work, share an article or book you’ve read, promote your presence at a conference or event, or offer inspiration through a quote or saying.
Because LinkedIn is a business network, it’s best to use it during business hours. Keep active, but don’t go overboard.
Try to post an update at least once a day at minimum; aim for a maximum of three or four updates per day, as long as you’re sharing useful, relevant content. Every update is another opportunity to strengthen or forge a connection.
- Ask for Recommendations
So, you haven’t received as many LinkedIn recommendations as you’d like? After all, it takes a bit of time and thought for someone to write a recommendation.
What can you do? Ask for them! LinkedIn makes is super easy, providing an “Ask to be recommended” link, where you can specify what you want to be recommended for, who you want to recommend you, and write a personal message.
Pick specific people. Don’t just randomly ask all your contacts if they can recommend you. Be selective.
Share details in your message to your connection. If there are specific skills you want your contacts to highlight in his or her recommendation, don’t be shy, tell them.
Another way to increase the likelihood that you’ll get a great recommendation: Give a great recommendation to someone you’ve worked with. This increases the odds that your contact will feel obligated to return the favour.
Bonus Tip: Export Your LinkedIn Connections
One last helpful tip: Remember to occasionally download your connections. After you’ve gone to all the trouble of building an amazing network, you don’t want to risk losing their contact info!
- Click the Me icon at the top of your LinkedIn homepage.
- Select Settings & Privacy from the dropdown.
- Click the Privacy tab at the top of the page.
-
Under the How LinkedIn uses your data section, click Change next to Download your data.
-
Note: You may be prompted to sign in.
-
You’ll be redirected to the Download your data page where you can select Connections.
- You will receive an email to your Primary Email address which will include a link where you can download your list of connections.
Now you have a file containing your contacts’ first and last names, email addresses, job titles, and companies. Which you could then upload into Facebook and serve them an ad for something you think they would be interested in.
Summary
Now you know everything you need to do to refresh your LinkedIn profile. Make yourself look amazing, wow future connections, and grow your influence. It all starts with a killer profile.
What are you waiting for? Get updating now!
Be a Unicorn in a Sea of Donkeys
Now – go get social and continue this conversation in my Facebook Group – Like Minded Business Owners. I’d love to hear your thoughts.
But that’s all for Episode 20 of the Small Business Made Simple Podcast.
I’ll be back next Thursday with some more marketing know-how and another discovery of course.
If you’re liking the podcast – please head over to where you listen and leave a rating and even a review – those things are GOLD for podcasters like me! I’ll be eternally grateful, and it helps others find this podcast and enjoy the free training, tips and tricks too. It could be the best gift you give them!
Feel free to leave me a DM on Instagram with any comments or ideas (including fab discoveries)! The DMs seriously make my day!
Catch you next week,
…….. and remember small business peeps, as my opening song says, there’s no point in dreaming small!
Why hello and welcome. Welcome to Episode 19 of the Small Business Made Simple Podcast.
One of the worst things with having an episodic show like this Podcast is that I know it’s week 19 of 2019 – WEEK 19! It’s flying Brain!
So last week, we spoke about what marketing is – if you missed that – head back to Episode 18 and have a listen.
So, this week I thought we might see if you think like a marketer? Because if we know that marketing is everything and understand we’re in the business of marketing (yep, you are!), then is that how you approach business, is that how you think?
But before we get into that, let’s do this week’s discovery.
THIS WEEK’S DISCOVERY!
This week’s discovery is a bit vain. I’ll admit it straight up.
But if you’re not a big video fan, aka being in videos yourself, then this might help.
You see I have a tonne of video I need to do. For instance, my goal is to make all these little discoveries into videos and put them on my YouTube channel – which I have just started, heads up!
Part of it is making time, the other part comes from “mmm, today I can’t be bothered doing my makeup and hair and, and, and – excuses, total excuses – don’t worry I get that.
So, this little app I’ve found has filters in it for video. It’s called Snow and you’ll find it in your app store.
Like I said, it’s vain but what it does is simply puts a filter over your face – to make you look like you have makeup on when you don’t and therefore you can’t use that weak, horrible excuse anymore – you just have to do the videos!
Of course, there’s loads of filters and it can do photos as well as videos as well as putting music over videos and probably 1000 other things I haven’t experimented with before.
But for more, it’s making my life simpler (which is the aim of the podcast) because it’s taking away my excuses not to do video.
Plus, I’m having fun experimenting! Hope you do too!
As always, just a little disclaimer, my discoveries are just that and I am in no way affiliated with any of them but promise to tell you if I ever am. I just love them and from the response of my listeners, you guys, you are loving them too!
Hey and if you have a little discovery, or something you use in your business that you’d like to share, please do so. Email me at jenn@jenndonovan.com.au or tag me @smallbusinessmadesimple. I really love to know what tools you use to help make your life simpler!
DO YOU THINK LIKE A MARKETER?
There’s a clear distinction between a small business owner who has a marketers-mindset and one that does not.
So, let’s take the test.
If you can grab a piece of paper, do that or scribble answers in your phone notes or if you’re out and about (or in the bath!) just remember your choices!
Choose a or b
Question 1
- A) You see your key role in the business as being the DOER. Outsourcing scares you. You’re a give it to me, I can do it better/faster/quicker.
or
- B) You know your money-making activities, inside your business, and you give them your core time. You happily outsourcing lower level tasks to others.
Ok A or B
Question 2
- A) The sale is the sale right in front of you – it’s all about dollars in the door, with little thought given to future sales opportunities of prospects.
OR
- B) You concentrate more on create a lifetime customer than a single sale. You want clients who you can turn into raving fans, rather than just chasing another quick sale to make ends meet.
Again, A OR B
Question 3
- A) Everyone is your customer/client and you try and tell everyone about everything you do in the belief that by telling maximum number of people you increase your chances of making a sale of something.
- B) You know who your ideal customer is, who your who is, and you target them. Your message is targeted at those people.
A or B
Ok, Question 4
- A) If I look at my marketing, captions, brochures (marketing messages) they are ‘I’ and “ME focussed, telling people who YOU are, what YOU do and how well YOU do it.
OR
- B) My marketing is CUSTOMER CENTRIC, focusing whether possibly on them and the problems I solve
Did you choose A or B – ok last one
Question 5
- A) You are constantly telling prospects why they should buy from you and showcasing your products and services
- B) You recognise the value in investing time in creating a content to nurture your prospects until they are ready to buy and giving value, value, value before you ask for any sale. You want quality over quantity.
Ok, so now did you get all A’s or all B’s or a mixture?
If you naturally choose option B then you are thinking like a marketer, if however, you recognise that you are practising a lot of option A strategies, you may want to reconsider your approach.
Until you begin to think like a MARKETER, your progress in business is likely to be slow, and the number of clients you create will be low, no matter how good your product or service.
This was a little quiz I did many years ago. I’ve adapted it for you guys here, but it was one of those learning turning points for me when I started out in business, so I wanted to share it with you too hear today.
To think more like a marketer and make marketing a priority in your business means you just need to change your mindset just a wee bit.
Here’s some tips on how to become a better marketer.
- Start thinking about what you do in your business to make money, what you’re good at, fabulous at in fact and do more of that! Then think about how you can outsource some other tasks to staff if you have some or a VA or PA – if you don’t have one of them either, then perhaps this is an opportunity to explore that.
Do what you do the best and outsource the rest!
- Start thinking and implementing strategies into your business that will make your current customers into customers that come back again and again and turn into raving fans.
Is a loyalty program appropriate for your business? Or do you need more nurture strategies, keeping top of mind until they are ready to buy again?
-
Sit down and work on your Ideal Client Avatar. Remembering most businesses will have 1 or 2 (possibly 3) different ideal clients/customers. Do you know your WHO really really well? What keeps them up at night? What problems they have you can solve? The more you know this person, the better your marketing will become.
-
Go through your current marketing online and offline and count the times you’ve written “I’ or “me” in them. If there’s too many you aren’t talking to your prospect, you are simply talking at them. Change this. And lastly,
-
In your marketing, your captions, your social posts, your website, your print marketing, and so on, will I find value, value, value or only ask, ask, ask? We live in a world that we must give, give, give before we can ever ask for a sale. We need to develop know, like and trust with our prospects before the sale.
Let’s continue this conversation in my Facebook Group – Like Minded Business Owners. I’d love to hear your thoughts.
But that’s all for Episode 19 of the Small Business Made Simple Podcast.
I’ll be back next Thursday with some more marketing know-how and another discovery of course.
If you’re liking the podcast – please head over to where you listen and leave a rating and even a review – those things are GOLD for podcasters like me! I’ll be eternally grateful, and it helps others find this podcast and enjoy the free training, tips and tricks too. It could be the best gift you give them!
Feel free to leave me a DM on Instagram with any comments or ideas (including fab discoveries)! The DMs seriously make my day!
Catch you next week,
…….. and remember small business peeps, as my opening song says, there’s no point in dreaming small!
Why hello and welcome. Welcome to Episode 18 of the Small Business Made Simple Podcast.
If you follow me on social media at all you might have noticed a post I put up a few weeks ago, in my group Like Minded Business Owners – and several other groups asking what people thought the difference between Marketing and Advertising was.
I can tell you there are some VERY passionate people out there who contributed to the answer of this question.
Almost everybody got what advertising is – a process of marketing. But there was many varied answers to what marketing is – so that’s the discussion on the podcast today. What is Marketing?
But first, of course, our discovery of the week.
THIS WEEK’S DISCOVERY!
Again, if you follow me on Instagram @smallbusinessmadesimple you might have noticed that in my captions I’m playing with different fonts.
Not only is it fun to use different fonts and pretty cool, but I see different fonts as a way to differentiate my posts and stop the thumb scroll but “disrupting” the eye scroll – after all marketing is all about test and measure and this is one of my test and measures.
Not it’s not an app – it’s a webpage. It www.lingojam.com – and you type in your caption (or the first part of it mostly), choose which font you’d like and then to copy and paste it into Instagram or into your Notes on your phone like I do. Notes is where I create my captions and then cut and paste them into Instagram – that way I know the formatting will work.
Lingojam will of course work on any platform or in an email or any marketing but I’ve started using it for Instagram to look a little different!
It’s one of those little secrets that I would really like to hold onto as if everyone does it, it will no longer be different, so if we could keep it between you and me that’d be great!!
As always, just a little disclaimer, my discoveries are just that and I am in no way affiliated with any of them but promise to tell you if I ever am. I just love them and from the response of my listeners, you guys, you are loving them too!
Hey and if you have a little discovery, or something you use in your business that you’d like to share, please do so. Email me at jenn@jenndonovan.com.au or tag me @smallbusinessmadesimple. I really love to know what tools you use to help make your life simpler!
WHAT IS MARKETING?
So, what is marketing?
My answer is simple and was drummed into me by my mentor many years ago for many years!
Quite frankly, marketing is EVERYTHING and it’s the business you are in.
No matter what your business is, retail, service, not-for-profit, whatever, you are actually in the business of marketing.
If you change your mindset from, I am a retailer – to I am a marketer you will change the quality of your results fairly quickly.
Why is it everything? Because everything you do or say is saying something about you whether you meant it or not. EVERYTHING!
For the sceptics – I really do mean everything. Marketing is much more complex then running a big, expensive ad campaign and waiting for the sales to come in.
Marketing is across all aspects of your business and across all customer contact points including your website, your building frontage, how you answer your phone, your marketing campaigns, your sales process, how you and your team present yourselves (in person, on the phone and after hours), how you present your shop, how you present your products and how you deal with your customers – the good, the bad and the ugly – the list is endless because we are talking EVERYTHING.
I owned an amazing kitchenware business with my best friend for many years. We built it from scratch. We poured our heart and soul into that business which rewarded us in an endless amount of ways. We built a successful brand – we worked extremely hard – but our brand became us, and we became our brand.
But owning a large retail shop in a regional area also meant you were well known, well respected and well-judged from the outside (we all know the feeling as business owners don’t, we!).
We never took that marketing hat off – well occasionally we did – outside our regional centre, well outside! In the supermarket, I wore my brand because my customers were their customers. Out for dinner, with my family, I wore my brand because my customers ate there too. At school board meetings, I wore my brand because they were my customers also.
I’m not complaining – far from it – I’m just making a point. Marketing is everything. One of my favourite sayings is “your bank balance is not a reflection of you but a reflection on how well you market what you do”.
As Ralph Emerson put it “what you are speaks so loudly I cannot hear what you’re saying”.
So, I walk into your business or you hand me a business card with a mistake on it or a badly photocopied brochure and you say “I’m an expert at” … I’m thinking no you’re not – because what you are is speaking so loudly, I cannot hear what you’re saying.
It’s not so much about what you’re saying but what I’m hearing.
It’s a noisy and competitive marketplace out there – I know I don’t need to tell you that – so what are people seeing/hearing from you.
You can see where marketing and branding start to cross over here. Branding is definitely a part of your marketing.
So now you know or you have had it reinforced for today (never to forget again!) – have a look inside your business, perhaps from a customer’s point of view, look at your team, how you answer the phone, your uniform (or lack of it), your actual marketing campaigns etc and answer honestly this question “if marketing is everything – what message am I sending to my customers and is it the message I want them to hear?”. Is the message consistent? Is the message intentional? Does it have the ability to grab or create attention, to nurture until your customer is ready to buy and then retain them as a loyal customer?
Maybe it’s time to look at
- The quality of your marketing materials
- The quality of your marketing methods
- The quality of your marketing messages
- The way you present yourself
- The way you appear in front of people
- The way you answer the phone
- The message in your message bank or answering machine
Everything is having an impact on your business and people’s perception of your business.
So, the big question to leave you with is if marketing is everything how does your business stack up?
This Ep was short and sweet and just a wee bit poassionate!
You can probably tell that I’m a little passionate about marketing – I just think its business owners can fall down – thinking marketing is just x or y when it is, in reality the whole freaking alphabet.
Change your mindset about marketing, treat it as everything, and your results will change and result the change in mindset, I guarantee you.
Let’s continue this conversation in my Facebook Group – Like Minded Business Owners. I’d love to hear your thoughts.
I’ll be back next Thursday with some more marketing know-how and another discovery of course.
If you’re liking the podcast – please head over to where you listen and leave a rating and even a review – those things are GOLD for podcasters like me! I’ll be eternally grateful, and it helps others find this podcast and enjoy the free training, tips and tricks too. It could be the best gift you give them!
Feel free to leave me a DM on Instagram with any comments or ideas (including fab discoveries)! The DMs seriously make my day!
Catch you next week,
…….. and remember small business peeps, as my opening song says, there’s no point in dreaming small!
Why hello and welcome. Welcome to Episode 17 of the Small Business Made Simple Podcast.
Today we’re talking about Facebook groups.
How many Facebook Groups are you in right now? I bet most of you wouldn’t know the exact number and couldn’t list off every single one. I know I couldn’t.
You know what else I’d bet money on? That there are a few groups that you’d be able to think of immediately. Those that offer value to you, in which you engage and build relationships with fellow members.
Perhaps you own some Facebook groups? Or admin some? Or perhaps you’ve heard the hype and wonder if they are for you and your business.
I’m growing one – Like Minded Business Owners – if you’re not a member yet, head over there and join up – I would love to see you in there. Link is in the show notes or head to Facebook and search like-minded business owners.
Well that’s all the bits and bobs we’re going to talk about today.
But first, of course, our discovery of the week.
THIS WEEK’S DISCOVERY!
This week’s discovery is https://placeit.net/ - Smart Templates Make Design Easy.
There is 100’s of things you can do on this page all of which I have not experimented with before. But I have found something so so useful on the webpage.
Now have you ever wanted a photo for your website, social media, print marketing which is someone looking at their phone or tablet and it’s your website or your Instagram, Facebook or your picture that they are looking at?
Or wanted to take your lead magnets covers or flyers to the next level?
Well me too! I certainly have and this website makes it SO easy to get pictures like that. And if you’ve never thought about it – well now you just might because you know how easy it is!
I’m not a big fan of stock images. Yes, I use them occasionally, but I would rather use my own proprietary photos if I could.
So, this site gives you a blend of both! Clearly, I don’t know the person looking at their phone, but they are looking at what I choose!
There’s a couple of examples in my show notes at www.socialmediaandmarketing.com.au if you want to see what it is I’m raving about here!
Go check it out and have a think of how you could use these images in your marketing.
It’s not free – there’s an annual subscription or you pay per image. I think pricing is something like $7 each or $14 per month annually if you pay for 12 months up front.
If you can see value in it – like I certainly can, then it just could be worth the $170 odd bucks for the year.
As always guys my discoveries are just that and I am in no way affiliated with any of them but promise to tell you if I ever am. I just love them and from the response of my listeners, you guys, you are loving them too!
Hey and if you have a little discovery, or something you use in your business that you’d like to share, please do so. Email me at jenn@jenndonovan.com.au or tag me @smallbusinessmadesimple. I really love to know what tools you use to help make your life simpler!
5 REASONS TO CREATE A FACEBOOK GROUP
Like I said before, you’re probably in an enormous amount of Facebook groups, heck I’ll probably in some and don’t even know it because just a wee bit ago you could invite your Facebook friends into your group and then they’re in until they hop out themselves. Just a heads up that that rule has now changed, and you can’t do that anymore – you can still invite them but now they have to accept. So, the tactic of building numbers quickly just got harder or perhaps in my opinion better!
So why Facebook groups. Well here’s my 5 reasons why: -
- Zuckerberg himself even said outright that people want to hear more from family, friends, and groups, and that was precisely what they were going to give users in 2018. And they clearly have.
His actual Facebook post about it, if your interested, is in my show notes.
I’ve always had the theory with social media that we should follow the bouncing ball.
So many times, when they (as in the Facebook or Instagram or LinkedIn etc) have brought out a new feature, I used it and encouraged the people in my world to use it too.
If there’s one thing I know for sure it’s that these social media companies don’t do anything for without a reason and if they’d like to give me more algorithm because I’m using their new feature, then I’m happy to oblige!
So, if groups are what they’d like us to do, then groups is where we should head to.
- The second thing Zuk, as we’ll call him, has been quoted as saying more recently, is that the goal for Facebook groups is to have 1 billion people in them – not 1 billion groups, but 1 billion people in groups. Currently there are about 250 million people in groups – so it’s got some growing to do to reach the goal.
For us, as business owners, that means Facebook will be putting more emphasis on groups and therefore, you could assume, more algorithm. Another reason why you should be both in groups and creating a group for your business (we’ll get to that soon).
- The third reason why Facebook groups are the way of the social Facebook future is because Facebook Pages are no longer allowing us to engage with our audience. Reach is at an all-time low – somewhere between, statistically, 1-5% of our “likers” actually see our posts. Whereas in groups it can be as high as 80% - depending on the size and if you’ve attracted all the right people. So, you want to talk to your people – a group is the 2019 place it can happen!
- My 4th reason – and this is an argument for having your own, you can build a fence around your people.
It’s part of our human makeup that we all want somewhere to belong. We want to hang out with like-minded people – whatever that looks like. A Facebook group allows you to do that, have people come into your world and feel like they’ve found their tribe – the people who think, act, smell, talk like them.
Think of Facebook as your house – let’s say – stick with me here.
Someone drives by your house and sees a nice garden at the front, maybe manicured lawns and trees and of course your house. There’s not much action in the front yard – but it’s a place you like to keep neat tidy, but it doesn’t really tell someone driving by EXACTLY who you are – yes it tells them a little – but not much. This is your Facebook Business Page.
But your Facebook group – well it’s the backyard. Where all the action is. Where you can invite people for a BBQ, for a party, into your world to get to know you and the others at your BBQ more intimately. It’s where conversations happen, where relationships develop and where business can ultimately be done – maybe between you and your guests or even between your guests!
That’s a very simplistic view of groups vs page but I know you are see my point. They are different and we need to be thinking about them differently too. They serve different purposes.
And you need both. Just like you need a front yard and a back yard – you do realistically need both a Facebook Page and a Facebook Group.
Having a Page allows you to run ad campaigns for your business, get reviews, and have plenty of public updates that include blog posts, UGC, and more. It will show up in search engines and provides valuable information like a map and contact information for your business. Users can also message you directly.
A group, on the other hands, puts more of a focus on community.
When users post to your Page, it gets stashed away under the “Community” tab. When they post in the group, on the other hand, it pops up and stays in the feed, centre-stage, for other users to easily see and engage with. Furthermore, groups naturally invite more frequent interaction and discussions, because that’s what they’re meant to do, and users feel more comfortable, that they’re in a safe space to ask questions.
- Which leads really well into my 5th reason why Facebook groups are fabulous – and this one is about you being in groups rather than running groups.
If you belong to groups that have like-minded people in it – you know – your people, then it’s not only a great space to ask questions but an freaking fabulous (and I cannot emphasis this enough) to give value, value, value and become the expert in your space.
You can answer those people’s questions either with expertise or your experience, and really engage with people on a human and human level. And that my friends is priceless when you are trying to attract more people into your own business.
If you’re giving value, people are bound to stalk you – curiosity does kill the cat – and if after they’ve stalked you, they like what that see – they just might join in your world too.
Facebook groups allow us to be massive givers and of course the more you help others, the more rewards you’ll enjoy too!
In Episode 2 of this podcast I spoke about ensuring that you have a “reach out strategy” – and here it is in play. If you’re not sure what a reach out strategy is or how it can help improve your marketing – head back to Episode 2 and have a listen in.
Kate Toon, of which I’m a massive fan has a fabulous blog on 19 things not to do in a Facebook group. The link is my show notes – if you’d like a laugh while learning have a read. https://www.katetooncopywriter.com.au/19-things-not-to-do-in-a-facebook-group/
As I said at the start, I’m in many groups and they do serve different purposes. And it’s important you are a member of different groups to serve your different purposes too.
I have one group, it’s from a course I purchased, and it’s my safe place. I know I can go in there and ask anything I need and there’s no body making me feel bad but people either commenting “me too” or giving advice and value to help solve my problems. Do you have that place too?
Despite the obvious reasons why you should be a part of Facebook groups – you might be wondering if you should have a Facebook group for your likers and followers.
If you answer yes to these questions, then YES you should create a Facebook group of your own.
- Are you finding it hard to get any good traction or organic reach on your Facebook Page without running an ad? Would you like more engagement, more reach, more interactions?
- Have you been considering leaving Facebook because it’s just not working anymore?
- Do you have or want to build a community of people – a place where your tribe can give support to each other, a place where your ideal audience can learn, grow and share their journeys?
- Do you think you have value to offer? If you could just get in front of the right people, you could help them, inspire them and give enormous value?
- Do you want to get to know your audience more intimately – the better we know and understand them, the better our marketing strategies can be.
Or maybe if you answer NO to this question – is there a group serving your people, your ideal audience, already in a value adding, inspiring way (like how you would do it) – then maybe that’s all you need to know to start your group.
So just to recap before we finish off Episode 17 of the Small Business Made Simple Podcast – the reasons why we’re talking Facebook groups is because
- Mark Zuk wants to the platform to head that way – what that means exactly, no one knows but if it’s where the traction is now then it’s where we need to be too
- If can get a steady stream of leads and sales WITHOUT resorting to creepy sales tactics that make people run for the hills because they have got to know like and trust you more intimately (think backyard BBQ), and
- You can build a fence around your people – make them feel loved, safe, inspired, supported and allow them to grow, learn and share themselves.
Oh, and just in case you’re wondering when the “perfect time” to start your Facebook group is – IT’S NOW!
Most people believe they need to grow their email list, create a perfect offer, build a beautiful website, and amass an enormous social media following BEFORE they start their group. Uh...no. This kind of thinking is completely backwards. Your Facebook group should be building your email list FOR YOU. You should create offers based on what your group IS ALREADY ASKING FOR. You don’t NEED a big social media following, because all the engagement will be happening RIGHT INSIDE your group. As for a website...well, you’re gonna need one. BUT it certainly doesn’t need to be perfect.
So that’s it for Episode 17. I hope I’ve inspired you to think about building a group or inspired you to become more active, more of a giver in perhaps the group you already have and the groups you are already in.
I can’t finish this Episode off without inviting you into my community that I’m building – my Facebook Group – Like Minded Business Owners – I would absolutely love to see you in there.
I’ll be back next Thursday with some more marketing know-how and another discovery of course.
If you’re liking the podcast – please head over to where you listen and leave a rating and even a review – those things are GOLD for podcasters like me! I’ll be eternally grateful, and it helps others find this podcast and enjoy the free training, tips and tricks too. It could be the best gift you give them!
If you have more questions about Facebook Groups or how you could relate this information into say LinkedIn groups – please continue the conversation in Like Minded Business Owners.
If you have any comments or questions, please feel free to leave me a DM on Instagram or message on messenger! They seriously make my day!
Catch you next week,
…….. and remember small business peeps, as my opening song says, there’s no point in dreaming small!
Why hello and welcome. Welcome to Episode 16 of the Small Business Made Simple Podcast.
Have you joined my Facebook Group I’m building called Like Minded Business Owners – I’d love you to join – just search Like Minded Business Owners on Facebook!
I know we all belong to lots of groups on Facebook so I’ve been pondering what I can do that’s different – so, again, I am making the commitment to go, at least once a week to help YOU my listen and those in my world with their biggest challenges or those burning marketing and social media questions.
I’m going to go live every Thursday. So if you’d like to connect and get social on social – head over and join my group. I would LOVE you to come over and say HI! Maybe leave me a question your grappling with and I’ll answer it live for you!
So, have you ever finished work after a REALLY long day, only to realise that tomorrow is your workplace anniversary – a massive marketing opportunity and you’ve got ZIP organised for your social media channels?
A mad scramble ensues to come up with a clever concept, create the necessary bits like video or quote cards or write a blog, and execute in time to ride the wave of birthday fun.
Or in some cases, it may be too late to do anything at all – an awesome opportunity missed.
There is an alternative! And that’s what we are going to talk about today!
But first, of course, our discovery of the week.
THIS WEEK’S DISCOVERY!
This week’s discovery is the emoji keyboard! Yep, emojis – I think they are taking over the world!
But they are also helping us put more personality into our emails, into our social captions and into our blogs etc.
Branding is so much about personality and tone and so forth – and emojis allow us to show a little more of ourselves then we used to be able to in the written form.
Now I work on a windows-based system. Do for those in Mac land, you might need to experiment, apologises up front for you guys.
But for those of us who don’t have a Mac to bring up the emoji keyboard you press the windows key (the one that has the windows symbol on it) and the full stop key together and an emoji keyboard will come up! 👍
Does that excite you must a wee bit? If it does there’s every chance, we are spirit animals!! I love emojis, my friends might say a little too much, but I love for business too!
In episode 2 of the Small Business Made Simple Podcast, our discovery is an emoji builder – you can literally build your own so if you’re interested in that head back to Ep 2 to get the details on that.
Emojis are a great way to stop the scroll, or the thumbs as my teenager put it the other day, either on social or in people inboxes – both of which are busy little places!
I hope you can find a use for an emoji keyboard in your marketing!
As always and a little obvious with this one, my discoveries are just that and I am in no way affiliated with any of them but promise to tell you if I ever am. I just love them and from the response of my listeners, you guys, you are loving them too!
Hey and if you have a little discovery, or something you use in your business that you’d like to share, please do so. Email me at jenn@jenndonovan.com.au or tag me @smallbusinessmadesimple. I really love to know what tools you use to help make your life simpler!
HOW TO CREATE A SOCIAL MEDIA CALENDAR
So, what’s the alternative to the mad scramble or the having nothing at all and missing marketing opportunities?
The social media content calendar. Ta-Dah!
What is a content calendar? It’s exactly as it sounds! Somewhere to plan and organise content for all your social media platforms.
Sounds like a tiny miracle doesn’t it?
Let’s dive into why you should have a social media content calendar for your business and how to create one. Don’t worry, I have a template for you to work with, but more on that soon.
WHY A SOCIAL MEDIA CALENDAR IS SO IMPORTANT FOR YOUR BUSINESS
If you are planning to produce more content for your social channels or just get more consistent, then it’s important that you have the support you need.
There’s many reasons why a social media content calendar is important for business, starting with:
- You’ll never miss important dates
Taking time to put all the key dates for your business in a content calendar allows you to plan content for those dates
(a) so, you don’t end up scrambling at the last minute and
(b) so, you can plan campaigns and lead times for events, campaigns and important dates.
If you’re ever stuck for content when it comes to dates, there’s a fabulous website www.daysoftheyear.com – apparently there’s a day set aside for practically everything!
- You’ll have organised content
I know, I know. Obvious, right? But you’d be surprised – despite this very clear benefit, many businesses fail to use a content calendar!
Being organised means you know what you’re publishing, including where and when, and it also provides key insights into where your gaps are too.
Don’t underestimate the impact this kind of planning can have on the efficiency of your social media marketing plan.
We all know that the key to social media is CONSISTENCY.
A social media calendar will highlight consistency or lack of!
- You can collaborate easily with your team
If you’ve got a team within your business, then a social media content calendar is going to make things SO MUCH easier!
It will serve as a single resource of all things social: what’s being published, when, where, along with appropriate lead times that need to be managed.
If you put your social media content calendar in the cloud, like in google docs, then the entire team can have access to it and know what’s going on.
Pro-tip: If your team knows what’s been scheduled through your calendar, they can also contribute ideas to any unfilled spaces!
- You’ll save time
The inherent organisation of content calendars fosters efficiency.
Planning content ahead, knowing what content is evergreen, when you’re pushing new content, and when you’re curating items from other creators, will all save you time in the long run.
- You’ll be able to more effectively allocate resources
Rather than making last minute asks of your long-suffering but very patient team members, you can instead assign and plan things well in advance, providing ample time for research and creation, thus ensuring you rarely miss a deadline.
Not to mention your content can then be published exactly when you need it to be and the quality level will be higher (also because of 4. above!)
- Gain a deeper understanding of successful content
Having a content calendar with a test and measure section, allows you to go back and make informed decisions on what’s working, what’s not working, what times of the day or days of the week work better for your business, what was a good piece of content, what engagement you are getting and the ability to check your insights against your posts.
This enables you to increase your success rate and create more of what your audience wants to see.
This deeper understanding can help you determine optimal post times, who your audience is, and what they want to see.
This will ultimately make it easier to duplicate what’s working and make you a better marketer of what you do!
MY GIFT TO YOU
Because my podcast is called the Small Business Made Simple Podcast – clearly, I believe that making things simpler for us small business peeps is the way to go.
I also believe in the use of a Social Media Content Calendar and strongly encourage all my clients, friends in business and my audience members to be using one religiously.
So, my gift to you in this podcast, is the Social Media Content Calendar I share with all my clients, together with the User Guide that accompanies it. To get the fabulous resource to go www.socialmediaandmarketing.com.au/calendar
Take time to download it now. Take a look and start following the instructions below in order to dive right into making your own social media calendar.
WHERE TO START WITH MAKING THIS CONTENT CALENDAR WORK FOR YOU
So, the benefits of having a Social Media Content Calendar are undeniable, as explained above. But how do you start?
Firstly, think about your audience. All good marketing starts at the same place: knowing your target audience.
What is their biggest pain point or their biggest goal that you have the expertise to solve?
Then start researching content that will resonate. Look back over the content you’ve already created on your social channels, or perhaps take some time to look over at your closest competitors and see what’s working and what’s not working for them.
Ask yourself:
- What content got the most likes?
- What content got the most comments?
- What content got the most shares?
- What content got the most views?
- What content got the highest engagement rate?
- While asking yourself these questions, do an audit of your existing content.
- Ask yourself the following questions:
- What’s still useable?
- What can be updated?
- What can be repurposed?
- What can’t be reused?
All items that fall into the first three categories have the potential to become evergreen content that will form the basis of your content calendar, and that’s G.O.L.D!
Once you have looked at your audience, their pain points, past content and whether it can become evergreen content, start to map out major events within your business that you can use in your online marketing.
Think about:
- Holidays (big and small)
- Product launches
- Campaigns
- Annual events or features
- Anniversaries of your business
- Any charity events such as Daffodil Day and Jeans For Jeans Day
(Don’t forget to look at “Days of the Year” for inspiration).
If your business is affected by seasonality, be sure to include this in your calendar. For example, if you’re a B2B company and there tends to be a lull at the end of December, mark this on your calendar so that you can plan accordingly by reducing the amount of content published or saving top content for a higher traffic time.
Now you’ve got the bare bones of a calendar, the next step is a biggie! It’s time to decide on your content mix – that is, what content you will share on which social platform at what time and what day.
Hang in there with me – don’t dismiss the idea yet …!
I have a rule when it comes to social media. Every post on your social platforms should be doing one of the 3 E’s. The 3 E’s are
- Entertaining
- Educating or
- Engaging with Value
If your content is not doing one of the following, then you need to ask yourself FOR WHAT PURPOSE are you sharing that content?
Episode 13 was all about the 3E’s – so if you’d like to more about that, then head back there for listen in.
The social media platforms are marketing platforms, not selling platforms. So, keep your “selling” to a minimum, and remember you might not always be selling but you are ALWAYS marketing!
Remember that not all content that you share needs be original content created by you or your team. Sometimes it is appropriate to share content curated by someone else. Just remember to always acknowledge that it’s not your original content (because that’s only fair).
Now that you’ve marked all the important dates – and I do mean ALL – on your content calendar and set up a process for content planning, it’s time for the fun part: New content.
Start with a brainstorm for the coming month. (Note: Once you start using the calendar, doing a few months in advance is a great idea or even longer if you can forward think!)
Perhaps there is a theme that you can follow for the month. Perhaps it’s a campaign for Spring or End of the Financial Year or a topic such as leadership.
Picking a theme for a month and then brainstorming content for that theme will make planning so much easier.
Choose the themes you want to run with and map them onto your calendar. As you do this, keep in mind that it’s better to do a few things well than to do everything poorly.
Narrow possible themes down to key priorities.
Once you have themes to go along with your dates, it’s time to figure out your individual content pieces.
If you have big upcoming events in your calendar that you want to plan content around, ensure that that’s reflected in the themes of your brainstorm sessions and, of course, that you leave adequate time for content tasks to be resourced. After all, you could have the best Christmas-themed campaign in mind, but no one will want to see it if you can’t finish it until January!
Ideas for how to present your content are endless! In fact, after brainstorming for content creation ideas, we came up with 108 of them! Yep 108! If you haven’t already downloaded this fabulous resource, then go to www.108social.com.au to download. Links are in the show notes too don’t forget.
Not only will it inspire new content, it may also seed many ideas on repurposing content you already have.
Plan your content, create your content, then schedule your content in your calendar.
Simple right?!?!
Yes, simple in theory, much harder in practice. But with a little organisation, you can maintain a Social Media Content Calendar that will help your team be more efficient and create better quality content – on time, every time.
FINAL WORDS …
Not having a Social Media Content Calendar forces teams (or yourself) to operate in the dark.
That inevitably leads to confusion, frustration, and a lack of focus. That’s no way to effectively create consistent content on social media.
CONSISTENCY IS KEY
As small business owners, there is always so many things going on at one time. Knowing your social posts are lined up and ready to go, frees up time and mental energy for other tasks.
In short, save your sanity and use a calendar.
I’d love to hear your thoughts on whether you already use a content calendar or whether today is your first day!
My audience would love to hear about your experiences too.
Or perhaps you have some challenges in this area? Join my closed private Facebook group – Like Minded Business Owners and continue the conversation to get the answers from our brilliant community that you’ve been looking for.
Just search Like Minded Business Owners on Facebook or go to my show notes for the link. https://www.facebook.com/groups/LikeMindedBusinessOwners
Don’t forget to download our Social Media Content Calendar and the User Guide that goes with it at www.socialmediaandmarketing.com.au/calendar
So that’s it for Episode 16. I hope I’ve inspired you to think about your social content in a different way. And that you start to think about it in a planning way – not something that you just come up with at the last minute.
I’ll be back next Thursday with some more marketing know-how and another discovery of course.
If you’re liking the podcast – please head over to where you listen and leave a rating and even a review – those things are GOLD for podcasters like me! I’ll be eternally grateful, and it helps others find this podcast and enjoy the free training, tips and tricks too. It could be the best gift you give them!
Maybe you could take a screen shot of you listening to this episode and put it in your stories mentioning @smallbusinessmadesimple
I am very glad to have you as part of my world, as part of my tribe, listening in every week, but I’d also love to catch up between podcasts so don’t forget to join my Facebook group Like Minded Business Owners Look forward to seeing you in there! Of course, links to my other social accounts are in my show notes.
If you have any comments or questions, please feel free to leave me a DM on Instagram! The DMs seriously make my day!
Catch you next week,
…….. and remember small business peeps, as my opening song says, there’s no point in dreaming small!
Why hello and welcome. Welcome to Episode 15 of the Small Business Made Simple Podcast.
Have you joined my Facebook Group I’m building called Like Minded Business Owners – I’d love you to join – just search Like Minded Business Owners on Facebook!
I know we all belong to lots of groups on Facebook so I’ve been pondering what I can do that’s different – so, again, I am making the commitment to go, at least once a week to help YOU my listen and those in my world with their biggest challenges or those burning marketing and social media questions.
I’m going to go live every Thursday. So if you’d like to connect and get social on social – head over and join my group. I would LOVE you to come over and say HI! Maybe leave me a question your grappling with and I’ll answer it live for you!
So, onto day’s episode. Most business owners I know want to grow their business. Some to big heights some to lower heights – everyone’s goals and expectations for their business is different to the next.
But regardless of how big you want to get, today I have some 7 tips on how you can accelerate the growth of your business. I just know that you’ll get some great ideas from listening in.
But first, of course, our discovery of the week.
THIS WEEK’S DISCOVERY!
This week’s discovery is an app that’s on my phone and I am falling in love with it more and more – I just know we are going to be best friends very soon – it’s called Unfold.
Unfold is a toolkit for storytellers. Create beautiful and engaging stories from minimal and elegant templates. Available now for iOS and Android.
The app is free although does have more templates if you are willing to put some dollars in – as with all apps these days.
Although it’s built for Instagram Stories – it does so stories for other platforms as well.
If you’re not into stories, then I’m sorry but frankly you need to be. They are were the eyes are at at the moment. With the insane number of something like 400 million daily active users you cannot not be there!
Perhaps head back to Episode 7 of this podcast where I talk about INSTAGRAM STORIES – THE GOOD, THE BAD AND THE SENSATIONAL! The link is in my show notes at www.socialmediaandmarketing.com.au or just check back on the app you are listening in on now!
If you are into stories, then you are also going to love this app. Give it a try and maybe tag me in your story when you use it – I’d love to see them! My tag is @smallbusinessmadesimple
Hey and if you have a little discovery, or something you use in your business that you’d like to share, please do so. Email me at jenn@jenndonovan.com.au or tag me @smallbusinessmadesimple. I really love to know what tools you use to help make your life simpler!
7 SURE-FIRE WAYS TO ACCELERATE THE GROWTH OF YOUR BUSINESS
Ok, 7 sure fire ways to accelerate the growth of your business – let’s do this. Whether you want massive growth or just to reach that goal so you can have more freedom from your business – these tips are bound to make your think, stretch and maybe even just reinforce what you already know!
- Find a Mentor
Every small business owner is on a journey, the only difference is how far along the track they’ve travelled. Finding a mentor who is further down the track and who has already faced and broken through the challenges you are confronting is one of the most effective ways to accelerate your progress.
Finding a mentor can mean paying one, like clients pay me, or it can mean simply following someone on social media and signing up for all their freebies and getting all you can from them – maybe it’s someone in your world like a friend who’s just a little ahead of where you want to be and you can shout them wine or coffee in exchange for wisdom.
My beautiful friend Vicki, shout out to Victoria Joy, and I were having a conversation the other week and she was saying how a podcast she was listening too recommended that people my age (I’m 44) and above even have a Millennial as a mentor! I haven’t stopped thinking about that since!
My tip here is don’t have too many mentors. I found one – very early on. I’ve paid enormous money to my mentor over the past 10 years, but every single cent has been well spent. Everything was a lesson – the good, the bad and the darn right ugly at times too. But I wouldn’t change it, any of it, for the world. It’s got me here and I like it here!
So, choose 1 or 2 people you trust and are aligned with your values and vision and follow them, listen to them. Too many opinions from too many people will not accelerate your growth but more than likely inhibit it! Just keep that in mind. Find your tribe.
- Learn to Market your Talent
You may not know this, but you already have all the talent you need to succeed. I see this all the time, people thinking they need to get the next degree, the next certificate, the next qualification and THEN the money will come in. No, it won’t. You ARE talented enough right now. Need to hear that again – come closer to the microphone – YOU ARE TALENTED ENOUGH RIGHT NOW!
You just need to become a better marketer of what you do. Become better at putting yourself out there as the expert in your field. I don’t crap on about more video and putting your face all over your marketing more often for nothing – it’s strategic – you need to be known as the expert and if you’re never out there how can we know!
Become a better marketer of what you do!
- Connect with a Community
If you want to go fast go alone, if you want to go far go together (African Proverb). Build your tribe or find your tribe as I mentioned before.
Surrounding myself with like-minded, forward thinking small business owners who push me, challenge me and celebrate with me is the BEST, by far, thing I have ever done in business.
Isolation is one of the biggest hidden killers of business. Currently I have a tribe of amazing small business owners in my local Business Development Group in Yarrawonga where I live, but at the end of the year, my goal is to have a Mastermind Group – made up of amazing go getters – maybe that’s you. Maybe you might need to keep your eyes out for that one later in the year!
- Be Careful who you Share your Dreams with.
Oh, this is one my mentor taught me – very early on. Never have entrepreneurial conversations with non-entrepreneurs. In other words, don’t have business conversations with people who have no freakin idea what it takes to run a business.
Because it hard. It’s real hard – you know that. Even those who love you most, and often from the best-intentioned places, will try to save you from making mistakes or taking a risk. But that is not how you build a business. We learn so much from mistakes and risks and for some of us that’s how we are built – people who don’t understand will crush that – don’t let them crush you ….
- Ready Fire Aim
For those of you listening who have shared my journey or shared my mentor at any stage will be very familiar with this one.
My mentor taught me very early on “the world doesn’t need someone else aiming to do something”. We just need to do it. Ready, Fire, Aim.
Of course, sometimes I take this a little too far and find myself building things on the fly, but so far, ready fire aim has served me well.
There are two types of entrepreneurs in the world, those who aim to do things and those who do it. The fact is the world doesn’t need any more people aiming to act. What we need is people willing to FIRE. Success comes quickest to those that do, so remember its progress before perfection.
- Build a Movement
The fact is that as humans we want to belong to something bigger than ourselves. So, if you can align your values with the values of the people you attract, then you can build a movement. And the speed of that growth will be determined by the size of your movement.
If you don’t know what your values are – then there’s some homework. Write down the core values of your business and start aligning them with your expertise, your marketing and the audience you are attracting.
- Your Business will Never Outperform you
This one – well it’s quite possibly why you are listening to this podcast and listen to others as well. The most successful entrepreneurs all share one thing in common, an unquenchable thirst for knowledge. In the rapidly changing business environment we live in, it’s crucial that you create time and space to work on learning, innovating and growing you. So, congratulations on being a life long learner. For as long as you are looking for new things to learn your business will continue to grow.
So, before we wrap up – let’s go through those 7 tips for business growth again: -
- Find a Mentor
- 2. Learn to Market your Talent
- Connect with a Community
- Be Careful who you Share your Dreams with.
- Ready Fire Aim
- Build a Movement
- Your Business will Never Outperform you
So that’s it for Episode 15. I hope you’re inspired to keep growing in your business and now have some tools and tricks to keep on track for hitting those goals – whatever your goals are.
I’ll be back next Thursday with some more marketing know-how and another discovery.
If you’re liking the podcast – please head over to where you listen and leave a rating and even a review – those things are GOLD for podcasters like me! I’ll be eternally grateful, and it helps others find this podcast and enjoy the free training, tips and tricks too. It could be the best gift you give them!
Maybe you could take a screen shot of you listening to this episode and put it in your stories mentioning @smallbusinessmadesimple
I am very glad to have you as part of my world, as part of my tribe, listening in every week, but I’d also love to catch up between podcasts so don’t forget to join my Facebook group Like Minded Business Owners (after this episode can you see why my group is called what it’s called!?!?!). Look forward to seeing you in there! Of course, links to my other social accounts are in my show notes.
If you have any comments or questions, please feel free to leave me a DM on Instagram! The DMs seriously make my day!
Catch you next week,
…….. and remember small business peeps, as my opening song says, there’s no point in dreaming small!
EPISODE 14 – HOW TO GET FREE PR FOR YOUR BUSINESS
Why hello and welcome. Welcome to Episode 14 of the Small Business Made Simple Podcast.
Now my business philosophy is that business is simple but it’s definitely NOT EASY – and there’s a massive distinction which I know I don’t need to tell any of you about!
And a lot of it is about consistency and commitment. For those of you who follow me on social or listened to Episode 1 of this podcast will know that at the end of 2018 I committed to doing 52 of these – 1 a week for 52 weeks. So far so good!
But now I’m putting it up a notch. I have a great little Facebook Group I’m building called Like Minded Business Owners – I’d love you to join – just search Like Minded Business Owners on Facebook!
I know we all belong to lots of groups on Facebook so I’ve been pondering what I can do that’s different – so, again, I am making the commitment to go, at least once a week to help YOU my listen and those in my world with their biggest challenges or those burning marketing and social media questions.
I’m going to go live every Thursday. So if you’d like to connect and get social on social – head over and join my group. I would LOVE you to come over and say HI!
But onto today’s episode. Today I’ve got a special guest. Her name is Jules Brooke and she is coming along to talk to us about how you can get FREE PR for your business. PR stands for press release – so basically Jules is going to tell us how we can get in newspapers, online blogs, or even on TV!
I 100% guarantee you it’s not as hard as you think.
I write for a couple of magazines each quarter and I got those gigs simply by reaching out to them a little while ago – now they just keep coming back and back for more!
Big, small, micro, medium – whatever, FREE PR is a fabulous way to not only build your audience, your customer or client base, but also to set yourself up as the expertise in your industry – whatever that is.
Jules has some really practical tips and tricks so if you haven’t done much PR in your business or haven’t tried it as a marketing strategy – then listen up – you will be inspired to do so!
But first, of course, our Discovery of the Week.
THIS WEEK’S DISCOVERY!
This week’s discovery has come just in time for me this week!
As mentioned just before, I have a guest coming on to chat today. So, I needed a transcript for my Show Notes – which incidentally you can get a www.socialmediaandmarketing.com.au
Normally I use www.rev.com they will transcribe your videos for you and then allow you to have captions on your video – which is becoming more and more important – just saying!
Rev costs about a $1 a minute – pretty good really and a fabulous service.
But that’s not my discovery.
Today I used www.otter.ai to do my transcription. It’s FREE so I thought I’d give it ago so I could recommend it to you all.
It was super easy – I just uploaded my audio file and it didn’t too long at all to transcribe. About 2 or 3 minutes (but my NBN was playing up a little!).
Was it as good as Rev.? No, it wasn’t. I certainly had to go through and correct some words and phrases and it did take a little time to make corrections.
Would I use it again – absolutely – but probably on shorter videos – like ones for social media rather than for my Podcast.
So, if you need some video transcription – go to www.otter.ai or www.rev.com and have a look. Transcription of video and audio are becoming more than more important in our digital marketing lives. So well worth a look at both!
HOW TO GET FREE PR IN YOUR BUSINESS
Just before I bring Jules on – I wanted to tell you a little about her.
I have known Jules personally for about 3 or 4 years now and I can tell you, hand on heart, she is probably one of the most passionate people I have ever met about their business.
I love Jules because I think she’s a little like me – go hard or go home. Be 100% on something or don’t bother.
She’s a real go getter.
Jules founded HYOPR in 2008 after the GFC made funds even tighter for already cash-strapped small businesses. Having run her own small business and specialised in small-business PR for many years, Jules had seen the power of PR to transform and grow businesses first hand. She also knew that many small businesses had incredible stories to tell, that the media is desperate for new content all the time and that PR is a process that can be taught. With this knowledge, Jules has set out to empower small businesses to manage their own PR.
I know you’re going to love this episode with Jules – so let’s get into it.
Jenn Donovan
So, thanks, Jules, thanks so much for joining us on the podcast today. For those out there who don't know you, can you tell us a little bit about Jules Brooks and what handle your own PR is all about?
Jules Brooke
I sure can. Okay, so I, I basically fell into PR myself in about 2003 when I had a little baby and I got a job from someone, which was to do with PR, and I didn't have a clue how to do it. But I really needed the work. So, I kind of taught myself how to do it. And then on the back of that I set up an agency and we specialized in small businesses and start-ups. So, I did that for about 2003 whilst running the agency until about 2014. And then I thought, you know what I just want to focus on Handle Your Own PR. So, I gave my agency away to my business partner, who have been helped me found Handle Your Own PR, and she gave me this one. And at the time, she said, I think you've made the wrong decision. It was great. I was like, I haven't because I love teaching people how to do PR. So, on the back of that in 2017, we launched a PR platform, which is really unique. There isn't anything really like it in the in the world, particularly targeting small business owners. A platform called Handle Your Own PR (www.handleyourownpr.com.au) and what you do is you can go on, you choose the media that you want to contact. So, I've got categories and subcategories, so you choose who your target market is. And then you choose whether you want TV, radio, print, or whatever. And then there's a template on there so that you can write your media release. And then you actually get to see the journalist’s names, their phone numbers, their email addresses, and you choose who you want to send it to. And you can send it from the platform, it goes from your own email address. So, all the answers go back from the journalists to you. But it's a really easy way that you can send out and then do your follow up. So, it's all in one platform. And it's less than $400 a year. So that has always been my focus to make things affordable for small business owners. And then I started training people and I've got two or three different coaching programs. Now, almost all of them include journalists that come along that you can pick their brains about what's the best angle for my story, or what's the best way for me to get it out there. And they work with you to come up with the angle, and then they edit your media release. So, you still learn how to write because I think that's really important. Even people that can't write, and I can't tell you how many people come to my courses saying they can't, write. It's only four or 500 words really for a media release. So, we just help you get that hook and help you understand what the media is looking for. So that's kind of what Handle Your Own PR is. And I've got, I've helped people do over 650 campaigns now. So, it's pretty exciting. And at the PR accelerators, which is my sort of main focus, we have a 90% success rate. So, everyone is getting published and 50% of them are getting on TV. So pretty exciting.
Jenn Donovan
Yeah, that's really exciting. So, I guess Jules, when you talk PR, what is PR? What does PR look like? You know, as far as getting your message out there? And why PR as opposed to every other piece of marketing that we could do - all the other marketing channels? Why is this an important one? I guess a lot of small business owners don't really look into.
Jules Brooke
I think that is a really, really good question. Because a lot of people confuse PR with social media as well. But the kind of PR I'm talking about. So, PR stands for public relations. But the kind of PR I'm talking about is getting yourself featured in the mainstream media. So, it's talking about getting yourself in magazines and newspapers, on radio and on TV and in blogs. So, it's not about getting yourself an Instagram influencer.
And the reason that I think a lot of people don't think about it is they think Firstly, that it's going to be really hard to do. Yeah, and I also think that people are intimidated by the idea of contacting the media, and we all have that kind of thing where we go little old me, like you wouldn't want to talk to a little old me. But the reality is that journalists are desperate for people to send them stories. We have a whole lot of journalists that come to our events, and one said that the journalists these days have to come up with seven articles a day. So, you do that by yourself, you have to have people give your ideas.
Jenn Donovan
Yeah, that's incredible. And I guess that was probably one of the biggest things that you taught me about PR, was that they actually they want to hear from me as much as I want to get contact with them. Which you kind of almost think of these people is all my little superstars, you know, that superstar, they wouldn't want to hear from me, they write the x, y, and z or they're on TV. So that was a really big learning curve that you'd actually given me myself. So yeah, right. Thank you.
Jules Brooke
And in terms of why PR is so good. It's because firstly, it's free. So, there is no money that exchanges hands, if you can come up with a good story, a magazine or a newspaper will run it and you don't have to pay them to do it. So that makes it very attractive if you've got a small budget. The other thing is that the other two things really are that you get that third-party endorsements. So instead of like with an ad, where you have to basically say aren't I great or isn't my business great, come and use me, this is somebody else saying, look at this great business, we found, or here are some great tips from an expert that we found. And on the back of that you get that third-party endorsement and people straight away go, Wow, I must go and check this out. There's none of that kind of have a shonky feeling because people feel that the media have checked you out first, and that you must be a leader in your field. And the other thing to go back to leader in your field is that positions you was being an expert. Yes. So you know, if you manage to write an article, for instance, if you wrote an article about you know, five things that small business owners are doing wrong when they use their social media channels, and you send that to a small business media outlets, they would love that, and they will run it for you. And that gives you credibility straightaway. Yeah. It's a beautiful thing, really. And there's a lot you can do with it afterwards.
Jenn Donovan
Yeah, absolutely. repurposing marketing. Now, that's, you know, very sweet, very sweet piece of advice there. And so, I guess, Jules, is PR for every business? Is there any businesses that you've come across that PR just won't work for? or, conversely, is there any businesses it works exceptionally well for it?
Jules Brooke
Look, the media really wants to talk to business owners. So, whether you pay an agency, or you do it yourself, in the end, you are the person that they want to speak to, because you're the expert in your particular area. The kinds of businesses that I myself, it difficult to help people, if they're in a franchise, because what tends to happen in a franchise that you would; the way that PR works is that you send people to a website for more information. And if you're a franchise, you normally are going to send it to captain's news or, you know, whatever the name of your franchises, so therefore, you're benefiting everyone in the group and not just yourself. That can be a difficult one. And the other one is party plan. So even though you might have your own website for Jeunesse, or for thermomix, or whatever, you are still building the brand, and it's very hard to get those customers to go to your website and not just google thermomix and go and find whoever their local person is. So, they're probably the two that are hardest, but there is always a way to spin a story!
Jenn Donovan
So, I guess on that for people who might be listening today who haven't got to the stage yet, where they have a website, they might have their social media channels, but they don't actually have a website or they've even perhaps they have one that they're not happy to be seen. Because it needs updating and that sort of thing. What sort of advice can you give those people who might be listening?
Jules Brooke
Well, I would tell them to have a website. To be honest, I there is no other answer, I would have to say that these days, if you're in business, the first thing that people will do is Google you. And so, you have to have some kind of a web presence. So, the media won't send people to a Facebook page, or, or a LinkedIn profile, they will always want to send someone either to a bricks and mortar store, or to a website. But also, the journalist is going to Google you and they want to see what it is that you do, and all your potential customers do. So, my hint there would be it's 500 bucks, probably to put together a pretty simple website put together the website before, really you do very much marketing at all. I mean, really, websites are crucial these days, I think you've got to have a professional presence out there.
Jenn Donovan
Yeah, I do totally agree with you that, unfortunately, you know, some people, it's just not in their budget and that sort of thing. But if they want to get their name out there if they want to, because obviously PR has the advantage of really growing business name, and you know, your profile and your expertise really quite quickly, as you know. And you are totally right, that if you're missing that element of a website, then perhaps you know, that's not making you look like the expert that people perceive you.
Jules Brooke
I've worked with some people that maybe just have a splash page, which is really just a single page under your domain. And ideally on there, you would say, you know, website coming soon, or we're fixing it up. If you're interested, you know, leave your email address. And that's one way of capturing people. So, you can market to them later. Yes, you've got to have some kind of a web presence, I think.
Jenn Donovan
Yeah. Okay. So, what makes a good PR piece like before you gave a really great, you know, headline about social media and that sort of thing. So, what are the elements that you're looking for? Because obviously, it's not written about me, if we take Social Media and Marketing Australia, my business, it's not about me, it's about you know, giving my expertise for free in the PR. So, what are the elements that make a really good PR article that we will be picked up quite quickly?
Jules Brooke
Well, you actually said it perfectly, then. So, it's not about you, I think the biggest trick with PR is to realize it's not about you, it's about their readers. So, if you can give them something that adds to their knowledge that adds to their day that makes them laugh, that makes them cry, any of those sorts of things, then they're in. One of the things that we've just heard recently is how badly the digital media and looking for videos, which I didn't realize, so there's a little tip for you. If you can send them a couple of minutes of video, that is information that is useful to their readers, they will apparently gobble that up. So, I'm about to start promoting that myself and see whether it works.
Jenn
So, you heard it here first guys! Heard it here first!
Jules
The other thing that's really crucial to PR, particularly if you've got a product is your photography. You won't get PR without a good photo. But the flip side is that I was speaking with the editor of a very influential magazine the other day, and she said, If I get a good photo, I'll find the flipping story. Like I'll work with you to get the story because the photo is so important to them. So that's the second thing. And then other than that, it just remember that if you're writing, you are not writing a letter to a journalist to ask them to write a story for you. You are really writing as if you are the journalist, and you're offering information to people. So, everybody is an expert at something everybody knows something that other people don't know. And I think one of the things that I say to people is if you go out to a barbecue or a party, and you tell people what you do, there will be those same three question questions that keep cropping up, the people always ask you take those questions, turn the question into a headline, and explain the or answer it underneath. And that's a really good way to get started. So, offering tips and advice is the easiest way to get coverage. And your chances of getting picked up become nine out of 10. You know, it's really, really probable that you will get picked up if you can offer some great tips for people or something they don't know.
Jenn Donovan
Yeah, okay. Excellent. Now, heading back a little bit, you did actually talk about a PR article, I think you said it was around five or 600 words. That is that kind of the norm of what you're looking for? Or what they're looking for?
Jules Brooke
Yes, yes. So what you want to do is whether you're trying to get the journalist to write the story, which is what would happen in a newspaper, or if you are doing your own kind of tips for people, you want about four or 500 words, it needs to be very punchy, your first two or three sentences need to say what the whole media releases about. So, there is no point getting waffly at the beginning and then getting into the details, spin it all around, and put the detail up at the top. But you want five or 600 words, you want to get very quickly to the point and then you can expand on it underneath. And you need to make sure that all your details for how people can get to you by your website are down at the bottom. And that's pretty much it.
Jenn Donovan
Yep. Okay, beautiful. So, I talked to my audience about you know, whatever marketing they do to look at what the return on the investment is. So, I guess to do an article or to get on TV or to get in a newspaper or an online blog type of thing. What's the return on the investment? What do you generally see with your students and people who you have contact with, if they get that exposure? What sort of return on their investment today, I know the investments free, other than time?
Jules Brooke
There is a time investment. And normally a small amount of it, you know, like you might need to do something like sign up to our website for the contacts.
But I mean, you could also research them if you literally have no money. So, the return on investment is huge. And I've got I've just been tracking all my students recently. So, the sorts of things that can happen. We had one person who got an article in Mamma Mia, she got 1000 extra likes on Instagram, within an hour of the article going out. We have a girl that was working with me today has had a whole lot of articles. Last year, she had a 23% increase on her social media following purely from the PR. She's also had each time she does an article, she gets at least two inquiries from new customers who will contact her saying I read this article about you, you know, where I get people at my accelerators from articles that I've original articles that have been written about me, you can often get speaking requests. So, one of one of the girls, who's had quite a few articles published now said that somebody had looked up Australia and expert on branding. And because she'd written so many articles, they contacted her and asked her if she would go to America to do a talk for them.
Jenn Donovan
Wow!
Jules Brooke
That sort of thing can happen for you. If you start writing regular articles, the media will start to know what it is that you do, and they will come back to you for comments, because you are the expert in your field. And I had one other woman who was a business coach. And she did one article. I'm not actually sure where she got it in. But she said she got 16 new business inquiries that month, and that is the only thing that she did differently. Your customers will find you. They will go looking for you if they like the sound of what it is that you're writing.
Jenn Donovan
Yeah. Yeah. Great. Very powerful. Yes. Well, it definitely sounds like it can be most certainly. And I guess you know, for anyone who's listening, I often talk about, it's not about the numbers. It's not how many likes you get and things like that on social media. But I guess the difference with what we're talking about today is they're qualified likes, they have literally engaged with you and now they're starting to follow you. So, it's not like running a competition where it could be Joe Blow who's decided to, you know, when the bars or something like that - qualified leads, possibly. So, it is a little bit different. So, if anyone's out there saying but Jenn you always say it's not about the likes, but genuinely engagement. What Jules has just spoken about them is slightly different because they are highly qualified, because I've already had some sort of touch point with you.
Jules Brooke
Yes. And I couldn't agree with you more, having 1000 likes from people in India is of the next best thing to useless like they need to be your customer. By the way, let me just go back to how do you write a media release two other things, I forgot to say, if you're writing blogs, or you're writing articles for LinkedIn, then you're already writing what could be a media release. And if you actually sent that off to the media before you publish it yourself, it may get picked up, which means that you'd be able to use that article in your blog or in your social media, but with the extra cachet that it's been published by someone.
Jenn Donovan
I guess on that point, Jules, is that an important point - that it has to be original content, that it can't be necessarily something you've repurpose, or that you are intending to repurpose?
Jules Brooke
You could repurpose it, but you'd need to rewrite the heading and change some of the words because the reasoning behind that is the Google only will value something one. So therefore, if it says the same thing four times is only has value once. So, each media outlet wants that Google ranking. So therefore, they don't want something that's been published somewhere else. Having said that, in my handle your own PR Facebook page, I've had three people in the last two weeks, talk about getting the same article picked up six times. Yeah. So even though it's not great for the media outlet, they don't know, and they do it, it's fantastic for you, because then you get six backlinks into your website, from other people publishing those articles. And unless they asked for an exclusive, there's no reason why you wouldn't just send them something that's already been published.
Jenn Donovan
Good. Good point. Good point. And just before we wrap up, this has been really invaluable. So I hope this is kind of sparked something in my audience, perhaps someone who hasn't thought about using PR, or perhaps someone who thought that, you know, PR was, you know, for bigger places, is there any sort of tips or tricks that we haven't managed to cover so far that you think is really important?
Jules Brooke
Um, well, I guess for me, I would just say, regardless of your size, so I have people, I teach people to do PR that have Kickstarter campaigns for a start-up. And that doesn't even exist yet. And that works really well, if it's a really interesting one, right the way through to big business, but I think everyone should be doing PR. And the other thing is that if you are spending a smaller amount of money advertising in a local paper, what PR will allow you to do is go to, you know, The Sydney Morning Herald rather than the Ennisvale Weekly, or whatever. So you can think really big things in review, think women's weekly, one of my girls managed to get a 12 page, or she has a business called the called the be kind project and she pitched it to women's weekly, and they did the 12 days of kindness before Christmas, featuring her business, because she pitched it. So, if you are in regional areas, and you're targeting women, women's weekly is another terrific magazine to go to and they look for those kinds of stories. I would just say think big and think of a magazine that you dream to be in or a newspaper you dream to be in and then approached them.
Jenn Donovan
All right, that sounds great. Great.
Dream big dream big. I think you know, my tagline to these podcasts is there's no point in dreaming small. So, you get that one on the head. That's great!
Alright, Jules, thank you so much for this interview. It's been fantastic. I hope everyone has got something out of it. And really encouraged to, you know, try PR in their business. And of course, all the links will be in the show notes. Guys, if you want to get in contact with Jules - well, I guess I should ask you Jules, what's the best way for someone to get in contact with you,
Jules Brooke
the best way is probably can email me on jules@handleyourownpr.com.au, you which you will be able to stick in the link. And the only other thing that I was going to say is we do have a trial on our platform. If anyone wants to give it a go that it's just $1. So, you can have two weeks to play. But you do need to cancel within that two weeks if you're not happy. Otherwise, we're going to subscribe you for a year. And I've also got a free webinar. So, I'll give you the link for that. And maybe you can say if people want to know on a half hour little thing on why they should all be doing PR.
Jenn Donovan
Beautiful. All right. Right, Jules. Thanks again. I look forward to catching up with you in person again shortly. But yeah, thank you so much for coming on and providing such awesome value to my audience today.
Jules Brooke
My absolute pleasure. Thanks so much for asking me again.
Wasn’t that awesome? I hope you got some real value from it and you’re encouraged to see how getting some PR for your small business can help attract more clients or customers.
Jules mentioned that she has a trial of her $1 for 14 days on her platform. If you’d like to take her up on this offer and I definitely think you should. If you’ve never done PR when I think this will give you a real insight into just how easy it can be.
There’s a link in my show notes at www.socialmediaandmarketing.com.au that you can go to, to get the link or go to www.socialmediaandmarketing.com.au/pr
JULES’ OFFER - $1 FOR 14 DAYS – CLICK HERE
So that’s it for Episode 14. I hope you’ve not only enjoyed this episode. It’s been great to have Jules on. If you have any questions about winning free pr – just head to my Facebook group Like Minded Business Owners and ask them in there. I’m sure Jules would be happy to answer them!
I’ll be back next Thursday with some more marketing know-how and another discovery.
If you’re liking the podcast – please head over to where you listen and leave a rating and even a review – those things are GOLD for podcasters like me! I’ll be eternally grateful, and it helps others find this podcast and enjoy the free training, tips and tricks too. It could be the best gift you give them!
If you have any comments or questions, please feel free to leave me a DM on Instagram at @smallbusinessmadesimple. The DMs seriously make my day! Or, of course, pop into my Facebook group.
Catch you next week, happy winning free PR, …...
…….. and remember small business peeps, as my opening song says, there’s no point in dreaming small!
EPISODE 13 – THE RULE OF THE 3 E’S OF SOCIAL MEDIA POSTING
Why hello and welcome. Welcome to Episode 13 of the Small Business Made Simple Podcast.
So, it’s episode 13 and that a little important. You see I started this podcast in the 1st week of January – so that means it’s week 13 of 2019 which also means, hold onto your seats, we are a quarter of the way through 2019. Yep a quarter of the way through.
Now some of you are probably tempted to switch me off here – how dare I say that, don’t I know you didn’t need to hear that, and yep you’re right you probably don’t need to hear it, but I really think you do!
If you’re still procrastinating over things on our to-do list, your wish list for 2019, then today’s the day you start, today is the day you dust off your 2019 goals – see what you should be doing and just start!
I started my year reading the book “Girl, Wash Your Face” by Rachel Hollis – I highly recommend it to all your ladies listening.
But one sentence in the whole book has stuck in my mind. She wrote “Your life is supposed to be a journey from one unique place to another; it’s not supposed to be a merry-go-round that brings you back to the same spot over and over again”.
I’d loved that. So if you feel like if you don’t change now, in week 13, that in week 52 of 2019 you might just be exactly where you started in Week 1 of 2019 – then hop off that merry-go-round and start implementing the dreams, goals and start doing the stuff you said you’d do.
When I speak to audiences, one of their goals is often to get better at social media – get more consistent with social media and yet they find it hard to get started. One of their biggest questions is almost always – WHAT DO I POST?
It’s a real roadblock for many of you – so today I’m going to tell you about a little rule I tell everyone in all my social media workshops - the 3 E’s Rule of posting on social media and give you examples of the 3 E’s Rule in practice.
But first, of course, our Discovery of the Week.
THIS WEEK’S DISCOVERY!
We all know that video is king right and that we should DEFINITELY be using more video in our business – me included don’t worry about that!
But sometimes it’s the software or the hardware or the tools that brings us unstuck – puts that roadblock up or that wall we find so hard to get past.
Well today’s discovery might go a little way to unblocking that roadblock for you.
https://www.useloom.com/
Loom is a free piece of software which allows you to capture your computer screen and do short videos – in a nutshell. Very much like how I use Snag It but this one’s FREE!
Use it to do team announcements if you have one, walkthrough a product demo for your clients, as an onboarding for new team members or new clients to your world (hint, this is a brilliant way to make new people in your world feel loved and cherished and welcomed!), give feedback and answer your clients burning questions, the uses are endless.
Not to mention it will save you hours of typing time!
It will build deeper relationships with your team and people in your world, and it can help build your brand and expertise quicker because people are getting to know you! Getting value, literally straight from your mouth!
As with most offerings these days on the web, Loom has a free version, or a paid version and the paid version is only $10 per month – but FREE is perfectly awesome to start with!
So have a go! If you’re got to send an email to a client today, try sending a video to them instead and see what the response is – I promise you it’ll be positive!
Your clients and prospects will LOVE that you’ve taken time to address them personally in a short video!
Hey and if you have a little discovery, or something you use in your business that you’d like to share, please do so. Email me at jenn@jenndonovan.com.au or tag me @smallbusinessmadesimple. I really love to know what tools you use to help make your life simpler!
THE RULE OF THE 3 E’S FOR POSTING ON SOCIAL
In the next few minutes I am going to give you some excellent examples and ideas of what you can post on social media but if you’d like EVEN more – then grab a copy of my eBook 108 Social Media Content Creation Ideas – yep there’s 108 of them! Simple go to www.108social.com.au and get it there.
Everyone that I speak to in my workshops I talk about the 3 E’s of social. The 3 things every post you do on social media should fall under.
Everything you post on social media should be either
- Entertaining your audience
- Engaging them with value, or
- Education them
If your posts aren’t doing one of those 3 then you need to ask yourself what’s the value in the post for your audience? Remembering it’s not about you – it’s about them!
ENTERTAINING YOUR AUDIENCE
So, let’s go with number 1 – Entertaining your audience – what can you be posting that would be entertaining your audience.
Entertaining is probably the most fun of the 3 E’s Rule.
I always talk about how YOU (the business owner) should be showing up more on social – people want to know the person behind the brand. They want to engage with the person behind the brand. So as long as your sense of humour isn’t too warped for your audience – this one can be massive fun!
Video can be awesome here too and if you’re a little embarrassed or unsure of how your audience will take certain humous posts – use them as stories – they only last 24 hours that way! And maybe start with a boomerang video – I spoke about boomerang video on Episode 7 when talking about Instagram Stories – so if you’re not sure what they are head back there and have a listen.
You can also share funny memes that might relate to a theme – such as #fridayfunny.
Going Live and giving your audience a look at what “behind the scenes” looks like in your world can be very entertaining and interesting for your audience.
Other ideas that can be entertaining for your audience might be
- Gifs – use a clever gif
- Create a “how to” video on a product or a service you provide
- Ask True or False questions
- Share or retweet someone else’s post and put your spin on it
- Post live at events
- Give something away, a random gift
- Tell your audience about what you are watching or reading lately
- Do a throwback – go down memory lane of your business or even your journey to now
- Depending on the season – share your favourite recipe or family tradition
(note that entertaining doesn’t have to be humorous – just interesting enough to hold their attention!)
The 2nd E – Engaging with value
Engaging with value means giving value to your audience. Giving value up front with no string attached is one of the best ways I know to attract a prospect from online to offline.
With exceptional value up front, for free, your future client cannot help but be attracted – simply wondering if you’re this good for FREE what would it look like if I was actually paying you!
Engaging your audience with value gives them a change to get to know you, to like you and to trust you. Trust is certainly something that’s hard to manage online unless you are putting some of your best information out there for free.
Of course, you need strategy around that because if you give away ALL your best stuff, there’s nothing to sell, but you do need to give away some of your best knowledge to gain a prospects trust.
There’s lots of ways to engage with value – including giving information that will solve your audience’s biggest problems.
You can do this in many ways including
- eBooks
- PDF guides
- Videos (live or pre-recorded – of course live is better for that algorithm!)
- Sharing blogs and vlogs – either yours or someone else’s that you know your audience will get value from (but not your direct competitors!)
- Be the first with breaking news – for instance if you are in finance or real estate or banking and interest rates go up – be the first to share the news. Just on that only share news that relates to your brand and audience – don’t share current affair news or anything that might cause division within your audience, e.g./ don’t get political if political isn’t your brand.
- Pinterest pins
- Have a weekly round-up of the podcasts or articles your audience “must” read
- Tell them what you’re currently reading/watching/listening to and why it’s important to them
- Share a quote – but don’t just share it tell them why it’s important to them or what it means to you
The Third E is Educating your audience
Of course, lots of things mentioned in the 2 previous Es, entertaining your audience and engaging with value, will be also naturally educating your audience.
But other ways you can be educating your audience might be:
- Holding a live Q&A session or a Ask me Anything session
- Plugging affiliated partners within the business
- Sharing a webinar
- Highlighting an expert blogger
- Posting a creative or unexpected use for your product
- Sharing a work/life balance tip that works for you
- Celebrate accomplishment for an employee or better still a customer
I’ve given lots of ideas here and if you’re out walking or running or driving or in the bath (like I normally am) then don’t stress. Head to www.108social.com.au and download the 108 social media content creation ideas there.
Otherwise you can head to my show notes www.socialmediaandmarketing.com.au and get all the ones I mentioned today from the show notes.
Finding something to post on social media is simple – but it’s not always easy. I know. I post on their too!
But with a little resource like mine or a little google research time you can find things to be engaging your audience with, educating them or entertaining them.
If you download the 108 ideas and you think of some I’ve missed, I’d love to know. I am always building on them – work is never done!
So that’s it for Episode 13. I hope you’ve not only enjoyed this episode but been inspired by and got clarification from the 3E’s of Social Media.
I’ll be back next Thursday with some more marketing know-how and another discovery.
If you’re liking the podcast – please head over to where you listen and leave a rating and even a review – those things are GOLD for podcasters like me! I’ll be eternally grateful, and it helps others find this podcast and enjoy the free training, tips and tricks too. It could be the best gift you give them!
I am very grateful to have you as part of my world, listening in, but I’d also love to catch up between podcasts – and get social on social – all the links are in my show notes.
If you have any comments or questions, please feel free to leave me a DM on Instagram! The DMs seriously make my day!
Catch you next week, happy social posting, …...
…….. and remember small business peeps, as my opening song says, there’s no point in dreaming small!
EPISODE 12 – 3 REASONS WHY YOU’RE NOT CONVERTING MORE SALES
Hey hey welcome! Welcome to episode 12 of the Small Business Made Simple Podcast. Thank you for joining me again for this episode.
I talk a lot about marketing and social media so this week I’d thought I’d go next level and talk sales.
Everyone talks sales and marketing but in fact it should be marketing and sales. Without good marketing to get them in the door or to your website or on your social following – there’s no chance of a sale.
So, first lesson of the day is marketing goes first! But once we market, we need to sell!
So that’s todays topic. I am going to share with you 3 reasons why you’re not converting more sales.
But before that, of course, let’s get into this week’s discovery.
THIS WEEK’S DISCOVERY!
This week’s discovery is actually a discovery for me. And it’s going to change my life!
You see, I’m a fast-paced person. I like everything to be as fast as it can. So therefore, when I listen to Podcasts, I listen to them at 1.5 speed – never 2 x speed because my brain can’t work that fast!
The Podcast might go for an hour – but I can’t spare that time, so I listen to it faster! There’s actually studies to say that our brain takes in information quicker if it’s delivered quicker!
But anyway, that’s not the discover!
The discovery is a chrome extension I’ve found called – Video Speed Controller https://chrome.google.com/webstore/detail/video-speed-controller/nffaoalbilbmmfgbnbgppjihopabppdk?hl=en
The link is in the show notes at www.socialmediaandmarketing.com.au
So basically, it means that any video I watch in Google Chrome I can make go faster! That’s life changing for me!
So, if you love watching video, learning from video or just laughing at videos on the world wide web, then you can do it quicker with this chrome extension. Or if you’d like to do it slower, you can do that too! The extension allows you to speed up and slow down videos.
I hope it changes your life like mine!
3 REASONS WHY YOU’RE NOT CONVERTING MORE SALES
Hands up those who LOVE sales? Hands up those who think they couldn’t sell a heater to an Eskimo?
Love them or hate them, if we’re in business, we in the business of sales.
Sales does have a bad rap, we still think of say anything, promise anything door to door salespeople when we say the word sales.
But the reality is we buy from people we like. Sales is all about the know, like and trust factors.
David Penglase, my hero when it comes to sales, taught me what I know – shout out to David, talks all about the art and science of building customer trust and what it really means to give value.
So, we need to change our mindset of what it means to sell.
Today I’m going to give you 3 reasons why I think you’re not converting more business into sales. They’ll be hints, tricks and little tough love along the way. So, let’s get into it!
- Negative Self-Talk
First one, negative self-talk. This is a biggie – so let’s start here!
Few things will diminish your sales results more than negative self-talk. If you walk around telling yourself you’re no good at sales, that you’re not a natural sales person (whatever that is), then you have doomed yourself before you even start.
If marketing is the heart of your business, then sales is the oxygen. No sales equals no business. If you have a negative image of what selling is or must be, then being able to sell will be almost impossible for you.
One great way to eliminate negative self-talk is to re-frame what sales is and is not. It is NOT about trying to convince people to buy or justifying your price or comparing yourself to your competitors!
The first step is to remember selling is not about you, it’s about your prospect. You are there to serve them, not sell to them. Shift from a selling mindset to a serving mindset and you will be a long way towards eliminating the negative self-talk of I’m not a salesperson!
- Doubting Your Product
If you harbour any doubts about the value, quality or benefit of your products or services, then it’s likely your sales results will suffer.
How about your team if you have one? Do they believe in your products or services? The quality, the value?
If you or your team doesn’t believe in the product you sell, my advice is simple – stop selling it and go and find a product or service that you do believe in.
By its very nature, if you persist in selling something you know is inferior, then you are wilfully and deliberately deceiving your customers and damaging your own integrity in the process.
Life is too short to spend time selling products you don’t believe in.
Without doubt the greatest myth in the world of sales is the idea that great sales people have the gift of the GAB!
The truth is great sales people don’t talk, they listen. Customers or clients don’t want to be convinced, manipulated or talked into buying. They want to be heard, understood and respected.
You are not there to convince ANYONE of ANYTHING.
Good selling, or no pressure selling, is a process of discovery. A process of asking good quality questions. If you fail to take the time to understand what a customer wants, then it’s likely that you will fall into the trap of trying to sell them something they don’t want – which is frustrating for you and them!
Oh, and just a side note. Our elders always taught us, there’s no such thing as a stupid question – well I’m afraid to tell you there is!
If I’m in a white goods store looking at fridges for 5 minutes and you come over and ask me if I’m interested in fridges, I will roll my eyes at you and mutter something under my breathe like “seriously – good guess” (well actually probably something worse but this is clean podcast – so I can’t say that!).
So, ask good quality questions, not doosh bag ones!
- Trying to Outsmart Your Customer
Which is a great Segway into number 3 – don’t try and outsmart your customer!
One of the most undisputed elements of sales success is we buy from people we like. And we like people who will take the time to understand us, listen to us and respect us.
What we don’t like is salespeople who try to show us how smart they are by showing off their product knowledge. Nobody likes a smart-arse who tries to flex their knowledge and prove they are smarter than the us – the customer.
The bottom line is, one of the dumbest things you can do is try and make your prospect look stupid. In the end the only person who will lose will be you. So, guide, assist and advise, but do it respectfully or suffer the consequences.
At the end of the day, you (the salesperson) are there to serve the customer – that’s it. You exist to serve them; they do not exist to buy from you. When sales people or business owners become focused on reaching sales quotas, they tend to lose focus on who matters most – the customer.
We all know what everyone’s favourite subject is – themselves.
The equation is simple: the more interested you are in them and their needs, the more likely a sale becomes. Conversely, the more self-focused you become, the more likely you will run into a sales stopper with a thud.
- Forgetting to Follow-up
Ok, I know I said there would only be 3 but I couldn’t have a sales conversion without going through this one – Failure to Follow-up!
This is probably my pet hate. There’s such a fine line between guest and pest and I get that uneasy feeling in my stomach whenever I need to follow up a few times.
But failure to follow up is one of the most common sales traps of all.
Here are just a few of the ways no follow up hurts your business.
Reduces the chance of future sales resulting in the business leaving a lot of money on the table that will now be spent with a competitor.
Diminishes the chances of referral business being generated meaning the sales person must go back out to the cold market where the cost of lead generation is much higher and the conversion process much slower.
If you want to immediately impact your sales results, start following up regularly with your customers.
You don’t know what you don’t know!
One of my favourite sales quotes is “if you aren’t looking after your customers, your competitors will”.
So, before we wrap up, let’s go through those reasons for not converting more sales again, just quickly
- Negative Self-Talk – stop the negative self-talk – just STOP IT
- Doubting Your Products - If you harbour any doubts about the value, quality or benefit of your products or services, then change your products. You can’t sell what you don’t believe in.
- Trying to Outsmart Your Customer – we buy from people we like. So, don’t sales bash people with everything you know – listen, ask quality questions and solve their problem – make the sale that way!
- Forgetting to Follow-up – follow up. Don’t forget to follow up. Even if you feel Uncomfortable – follow it up. Oh, and if I’m eating my own medicine I’d say – pick up the phone or pay them a visit – don’t always follow up via email!
So that’s it for Episode 12. I hope you enjoyed some sales tips, tricks or a little tough love. Some of which I was giving to myself!
So, the 72-hour rule. And for those who aren’t sure what that is – the 72-hour rule is what are you going to do in the 72 hours to move you towards your goal – in this case it might be closer to a sale. I always use it from stage and thought I should enact it here on my podcast for my podcast family too.
So, do you need to give yourself a good talking to about negative self-talk or is there a few follow-ups that have been hanging around that you just should tick off your list in the next 72 hours? Whatever it is, commit to it and do it in the next 72 hours.
Write it down or to be held accountable, put it in social and tag @smallbusinessmadesimple!
I’ll be back next Thursday with some more marketing know-how and another discovery.
If you’re liking the podcast – please head over to where you listen and leave a rating and even a review – those things are GOLD for podcasters like me! I’ll be eternally grateful, and it helps others find this podcast and enjoy the free training, tips and tricks too. It could be the best gift you give them!
I am very grateful to have you as part of my world, listening in, but I’d also love to catch up between podcasts – and get social on social – all the links are in my show notes.
If you have any comments or questions, please feel free to leave me a DM on Instagram! The DMs seriously make my day!
Catch you next week, happy sales making, …...
…….. and remember small business peeps, as my opening song says, there’s no point in dreaming small!
Show Notes
EPISODE 11 – RUNNING A COMPETITION ON SOCIAL MEDIA (& BEYOND).
Hey hey welcome! Welcome to episode legs 11 of the Small Business Made Simple Podcast. Thank you for joining me again for this episode.
This week’s topic is a bit timely in that I am having discussions with clients and prospects almost daily at the moment on this topic!
Facebook Competitions!
At the time of recording this, it’s coming up to Easter and who doesn’t want to win Easter eggs!
But every time I talk about the rules and regulations of running competitions on social media, almost everyone wants to argue with me and say, “but everyone else does it….”. To which I sound exactly like my Mum, shout out to Ida, “if everyone jumped off a bridge would you …” – oh that’s such a mum thing to say isn’t it!
But people don’t know the rules and loads and loads of you break them especially when running a Facebook competition.
Facebook is very open and clear about their rules and we all ticked that box when we signed up to say we would follow them, but we don’t! Mainly because we don’t know them!
So today we are going deep with online competitions (with some offline thrown in for good measure!).
But first, our discovery of the week.
THIS WEEK’S DISCOVERY!
If you’ve ever need to read a script for a video, a Facebook or Insta live or piece of audio like this, then you might have wished for a teleprompter. A teleprompter is of course the thing you use to put your script into and read it like the news people do on TV.
But a good teleprompter is hard to find and a good FREE one even harder!
This week’s discovery is the best teleprompter I have found and it’s FREE! And oh, so simple to use too!
You can find it (but you need to use your Chrome browser) at https://teleprompt.me/ - the link is in the show notes of course.
Why do I love this one more than the others, because it will darken the words as you’ve said them! No kidding! Just make sure you allow it to connect to your computer’s microphone.
To use it simply cut and paste your script into the box in the top right-hand corner, press tab (to make it go onto the big screen) choose your colour and your font size – make sure it’s connected to the computer’s microphone – and start speaking. It will go the speed you speak!
For those of you who listened into Episode 6 with Jemimah Ashleigh where we were speaking about live video and how most people have a script – well for recorded videos this teleprompter will be your saving grace!
It’s awesome. It’s free and it’s this week’s discovery of the week! Enjoy.
Remember, if you have a discovery, you’d like me to share with everyone, please tag me on social using my handle @smallbusinessmadesimple – I’d love to hear about it!
RUNNING A COMPETITION ON SOCIAL MEDIA (& BEYOND)
So, into this week’s topic – running competitions on social media!
Now, straight off the bat I want to qualify this episode, having spent many years in law, I can’t continue without qualifying the information in this episode.
Firstly, we all know that the social media can change overnight yes? So as much as the information in this podcast is current at the time of recording, March 2019, and most of it is general information, whenever I talk about the rules of Facebook or Instagram competitions or your local state laws, I highly encourage you to check out my show notes at www.socialmediaandmarketing.com.au and go to the links I mention below for Facebook and Instagram rules. Because the rules might change after recording this, but the links won’t!
So, before you go running a competition based on the rules I talk about in this episode, please check them out and make sure they haven’t changed again!
Ok, now that’s done. I feel better now, I’d hate for you to do something you thought was within the rules and the rules have changed and it’s not any longer …
Link to Facebook rules and regulations: https://www.facebook.com/business/news/page-promotions-terms
Link to Instagram rules and regulations: https://help.instagram.com/179379842258600
So, let’s get in to how to run a super freaking good competition on social.
Step 1: Start with the end in mind
Your first step is figuring out why you want to run it – what’s the end goal or my favourite saying, “start with the end in mind”. If you can start with the end in mind, all the planning will be much easier, simpler and smoother, that I guarantee!
So, decide what’s the goal for the competition.
Is it too:
- Increase Facebook page likes
- Increase Instagram followers
- Reward customers/clients
- Create brand awareness
- Boost low sales
- Collect user generated content
- Get feedback or conduct research
- Increase page engagement
Step 2: Decide on the type of competition
Once you have the goal in mind, you know exactly what you want from the competition, the next step is the type of competition you’d like to run.
Competitions are run all the time on social media, you’ve probably entered loads yourself. So have a think, which ones engaged you, which ones have worked really well for your competitors or failed. Don’t be afraid to think outside the box here – what’s something different you can do to stand out from the crowd?
Some suggestions of types of competitions might be
- Like/follow to win - increase followers.
- Create a survey and offer prize for completing - getting feedback/doing research.
- Get customers to submit photos of them using your product and award prize to best submission - generate content.
- Tag and share - (NOT ALLOWED on Facebook, allowed on Instagram – must be a photo they are actually in though – you can’t ask someone to tag themselves on Instagram in a photo they aren’t in)
- Tag friends - (NOT ALLOWED on Facebook, allowed on Instagram)
So basically, it’s against Facebook rules to ask someone to
- Share one of your posts
- Post on a friend’s timeline
- Tag people in posts
- Change their cover photo
So, what can you do ask them to do:
- Post on your timeline
- Message your page
- Check in at a location
- Visit a Facebook page (and optionally like it)
- View a Facebook post
- Select one of their photos from Facebook
Every time I stand on stage and talk about this, people are up in arms. But everyone asks people to like, tag and share. And YES, they do, but it IS against Facebook rules and you are breaking them. You are taking the risk of getting shut down if you break the rules. Simple as that. Sorry!
I will add though that to the best of knowledge there is no one sitting in Facebook land looking for rule breakers. You are much more likely to be dobed in by another Facebook user – maybe a Facebook user who has been wronged in the past – (not by you necessarily but by another user or Facebook) so just be aware of that.
Step 3: Decide on your target audience
So, let’s move right on from that, Step 3 is choosing your target audience.
Who do you want to target with your competition – keep in mind your end goal – if you want, for instance, to get more brand awareness from the competition – then who do you target with that?
Hint your target audience for the competition should also be your target audience in general business! Makes sense yes!!
Step 4: The Prize
Ok, now the fun bit! The prize! What are you going to give away?
Some of you might already have the prize – that might be exactly why you want to run a competition, because you’ve landed an awesome prize! But if you don’t ready have a prize in mind you need to decide on a prize that would appeal to your target market and either purchase the prize or organise the prize if it’s a holiday or something like that.
For people entering the competition, it’s going to be about the prize. They want that prize! So, thinking about what your target market might want – that’s the prize you need. You want to give this away and reach your objective that we set in Step 1 – so you want to get as qualified a lead as you can.
Step 5: All the legal bits
Whether you’re on Facebook or Instagram doing this competition or other platforms or through you shop front – there’s got to be terms and conditions.
Here’s a run down on the rules for Instagram and Facebook
- Acknowledge that your Instagram contest or giveaway is not sponsored, endorsed or administered by, or associated with Instagram
- Include the name of the company hosting the Instagram giveaway or contest
- Include the dates the campaign will run, including time zone
- Include participation restrictions — such as age and location
- Write clear guidelines on how to enter
- Outline how and when the winner(s) will be chosen
- Share details about how and when the winner(s) will be announced and how/when winner should claim prize
- Disclose details about how the prize will be delivered, including whether the recipient is responsible for delivery (shipping costs) or pick-up
And for Facebook all the above and again a complete release of Facebook by each entrant or participant; and acknowledgement that the promotion is in no way sponsored, endorsed, administered by or associated with Facebook.
Things you need to also put in the terms and conditions are
- Who can enter
- How they enter
- The prize (and that it isn’t redeemable for cash)
- The drawing date and process
- A liability release as I spoke about before – saying it’s not sponsored by Instagram or Facebook etc
- Your details as the promoter
- Decide whether your competition will be a game of skill (does not require a license) or a game of chance (may require a license if it is open to NSW entrants regardless of value, ACT if over $3k and NT and SA if over $5k).
- Purchase license/s if required. Remember to allow time for it to be processed and granted.
If you're running your promotion on your Facebook timeline it's a good idea to put together a landing page with all of your terms and conditions, as well as any additional information about your contest. This will save you from having to include too much dense content in your contest post.
Step 6: Content creation – how you are going to SELL your competition
You need to create some engaging content for your competition, so it reaches the goals you have set for it!
It’s coming up to Easter at the time of this recording and so many small business owners decide to run Easter Competitions in stores or online.
Whether it’s an Easter competition or a holiday one or whatever, you still need to come up with an engaging tagline or message and create some copy around it – making sure you include the legal terms and conditions we chatted about in Step 5!
Other than a great tag line/message you’ll need to create stand out images to post on social media (DO NOT use stock images they are overused and not great for your brand identity).
Get creative with your copy.
- Have coming soon posts/images/videos,
- countdown to launch posts/images/videos,
- reminder posts that competition is live,
- paid advertising images/videos,
- countdown to close posts/images/videos,
- Thank you posts and
- competition closed post
The more effort and energy you put into this competition the more leads you’ll get with more prospects that you’ll be able to nurture until they are ready to buy from you!
As I’m such an advocate for list building, I highly, highly recommend that you build a landing page in like say Mail Chimp or Leadpages and point people over there to enter the competition.
I think the biggest goal for running a competition should be to take your audience off line – so gather email addresses – so you can have conversations with them at a later date offline.
Yes, not as many people will enter but you will get much more qualified entries than a free for all on social.
I’ve seen them work very successfully and again as an email marketing lover, I would highly recommend this process.
If you’re not sure about list building and email marketing, I suggest you go back and listen to Episodes 9 & 10 of this podcast, they are all about list building and email marketing!
Step 7: Timing
Now it’s time to decide on a launch date, get a promotion timeline going and closing dates. And of course, the date for drawing the prize! The important bit! YAY!
How long your competition should be really depend on Step 1 – what’s the goal? Or perhaps even be time sensitive like an Easter or Christmas competition or a holiday giveaway.
If you have a goal of wanting 100 new likes to your page or gather 100 email addresses – then think logically how long, it will take for that to happen?
Competitions, done well, can be amazing but can be a lot of work and energy. So, the reward for running them should reflect that.
There’s no science to how long a competition should be, but you do need to keep in mind your end goal, the quality of the prize and any time sensitive issues, and your target audience.
Step 8: Promotion
Hooley Dooly now it’s time to promote it!
Here’s some tips for promotion:
On your website
- Add a banner to site or a link to your landing page
- Write a blog post to tell people about your competition – repurpose that blog everywhere!
On social media
- Update your Facebook page pinned post/announcements
- Update your Facebook cover photo
- Update your call to action button
- Create some awesome graphics to promote competition (less than 20% text if going to be used in ads)
- publish a note
- use stories – video, live video, posts
- use social media groups to tell them about your competition
- update your bio on Instagram
- Update your link in Instagram
- Arrange for influencers to repost
- Request that friends in similar businesses within niche repost/promote
- Do some paid advertising if you have a budget for that
In store
- posters and banners in your windows and at your counter
- Display the prize if possible
- You could take photos of people physically entering and post that on social as part of your marketing mix!
- It might be suitable to use print media or radio advertising for your competition – dependant on your budget and your target market of course!
Don’t forget to use your email list and tell them about your competition too or use direct messaging or DMs to spread the word!
Step 9: Drawing the prize and picking the winner
Winner, winner chicken dinner! This is the best part! I love, love, love drawing prizes. It makes my little heart sing seeing the delight people get from winning!
Build up to the draw. If say it’s going to happen at 5 pm - spend the day pumping it on social media – especially through stories, build the momentum! You’ll get lots of last-minute entries that way too!
I would HIGHLY recommend you draw the prize live. For lots of reasons, including legitimacy – but also marketing wise!
Of course, you need to notify the winner and deliver the prize! Make sure you always ask the winner for a photo, a quote and/or a testimonial you can use on your social.
Tag them in any and all posts – if they have a big audience it’s a great way to getting some new engagement and perhaps likes and followers!
Step 10: The next bit
Now you might be thinking, it’s over, done – competition drawn, winner announced, done. BUT NO!
So many people forget the gold that they can still get from the competition. Yes, there’s only 1 winner of the prize but consider offering everyone who entered something – perhaps a discount to a product or service.
Write to everyone who entered, telling them who won, perhaps put the photo and/or testimony from the winner in the email – make it personal, make them feel like they mattered too!
If your prize was a weekend away, then consider offering everyone else a discount to book or a free bottle of local wine on arrival or a free late checkout – think outside the square – make it valuable to them.
The idea here is to offer value to them, make them feel valued, and to give yourself another excuse to start a conversation with them. They may not have won, but they are still important to your business!
Step 11: The Analysis
So, you’ve made it to step 11. Competitions are marketing and marketing is all about testing and measuring. So, make sure you take some time to gather your data and see if you’re reached the goal you set in Step 1.
Finally, give yourself a HIGH FIVE and start planning your next piece of marketing because we are ALWAYS marketing!
Feeeew … that’s was a lot to take in yes! I thought so too. So, to help with your next competition, I’ve made a checklist.
Seriously, who doesn’t love a good checklist!
So, to get all these things in a quick, concise checklist, head to www.socialmediaandmarketing.com.au/checklist and download it from there!
So that’s it for Episode 11. I hope I have not only inspired you to run a competition but also help you understand your obligations in doing so.
So, the 72-hour rule. I forgot to do that last week! For those who aren’t sure – the 72-hour rule is what are you going to do in the 72 hours to move you towards your goal. I always use it from stage and thought I should enact it here on my podcast for my podcast family too.
So, if the goal is to run a competition soon, what are you doing to commit to doing, in the next 72 hours, to help you get it from an idea to a reality?
Write it down or to be held accountable, put it in social and tag @smallbusinessmadesimple!
I’ll be back next Thursday with some more marketing know-how and another discovery.
If you’re liking the podcast – please head over to where you listen and leave a rating and even a review – those things are GOLD for podcasters like me! I’ll be eternally grateful, and it helps others find this podcast and enjoy the free training, tips and tricks too. It could be the best gift you give them!
I am very grateful to have you as part of my world, listening in, but I’d also love to catch up between podcasts – and get social on social – all the links are in my show notes.
If you have any comments or questions, please feel free to leave me a DM on Instagram! The DMs seriously make my day!
Catch you next week, go check out Leadpages from our discovery of the week, …...
…….. and remember small business peeps, as my opening song says, there’s no point in dreaming small!
Small Business is tough and going it alone is tougher! If you want to go fast, gone alone. If you want to go far, go together ….
As a small business owner myself, I know that you take tips from people you trust and that can help you along the journey.
So, on episode 10, I am continuing my conversation about list building and offer you 14 tips and trick on not only how to get your emails opened but also read and responded too! Of course my discovery of the week is sensational and is absolutely going to help you be a better marketer and make your life simpler – after all that’s the objective of the podcast!
Come on, you with me? I’d love to help.
This episode is brought to you by my 5 Day Social Media Challenge that you can get involved in at www.socialmediaandmarketing.com.au/challenge.
If it's been a while since you've gone through a strategic review of your social media platforms - then perhaps accept the challenge to be challenged!
For a full transcript of this week’s episode go to www.socialmediaandmarketing.com.au
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
Small Business is tough and going it alone is tougher! If you want to go fast, gone alone. If you want to go far, go together ….
As a small business owner myself, I know that you take tips from people you trust and that can help you along the journey.
So, on episode 9, I am going to TOTALLY convince you that you need to be making list building a priority in your business. Join me and I will not only tell you why but give you a real life example of what can happen if you don’t start list building! Of course my discovery of the week is sensational and is absolutely going to help you be a better marketer and make your life simpler – after all that’s the objective of the podcast!
Come on, you with me? I’d love to help.
This episode is brought to you by my 5 Day Social Media Challenge that you can get involved in at www.socialmediaandmarketing.com.au/challenge.
If it's been a while since you've gone through a strategic review of your social media platforms - then perhaps accept the challenge to be challenged!
For a full transcript of this week’s episode go to www.socialmediaandmarketing.com.au
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
Small Business is tough and going it alone is tougher! If you want to go fast, gone alone. If you want to go far, go together ….
As a small business owner myself, I know that you take tips from people you trust and that can help you along the journey.
So, on episode 7, I am talking about some of the marketing mistakes I see over and over again in the hope that I can help you be a better marketer and make your life simpler – after all that’s the objective of the podcast!
Come on, you with me? I’d love to help.
This episode is brought to you by my 5 Day Social Media Challenge that you can get involved in at www.socialmediaandmarketing.com.au/challenge.
If it's been a while since you've gone through a strategic review of your social media platforms - then perhaps accept the challenge to be challenged!
For a full transcript of this week’s episode go to www.socialmediaandmarketing.com.au
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
Small Business is tough and going it alone is tougher! If you want to go fast, gone alone. If you want to go far, go together ….
As a small business owner myself, I know that you take tips from people you trust and that can help you along the journey.
So, on episode 7, I am talking about all some Instagram Stories basics.
If you haven’t got into them yet – you simply just have to start and on this podcast I take you through some simple steps to help you do just that – START!
If you keep thinking that stories are too hard, then listen in so I can show you just how easy it is to start. You are literally 2 button pushes away from doing them or a few ideas away from doing them well and engaging with your audience.
Come on, you with me? I’d love to help.
This episode is brought to you by my 5 Day Social Media Challenge that you can get involved in at www.socialmediaandmarketing.com.au/challenge.
If it's been a while since you've gone through a strategic review of your social media platforms - then perhaps accept the challenge to be challenged!
For a full transcript of this week’s episode go to www.socialmediaandmarketing.com.au/7
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
Small Business is tough and going it alone is tougher!
As a small business owner myself, I know that you take tips from people you trust and that can help you along the journey.
So today I'm sharing with you 5 tips to help simply your business and giving you permission to start saying NO!
5 tips to help stop the overwhelm, stop the stress and help you focus on what's important - the year ahead and that business goal and objective you've set out to conquer.
This episode is brought to you by my 5 Day Social Media Challenge that you can get involved in at www.socialmediaandmarketing.com.au/challenge.
If it's been a while since you've gone through a strategic review of your social media platforms - then perhaps accept the challenge to be challenged!
Subscribe and Review in iTunes
Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes.
If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO