GSMC Marketing Podcast: Recent Episodes
GSMC Podcast Network
Golden State Media Concepts’ Marketing Podcast is dedicated to the news of the Marketing and Advertising world. Get the latest news from the newest trends such as podcasts, digital, and streaming to the old standbys in radio, television, and billboards. Find out if a company is thinking about working with a new Advertising agency or launching a new product or campaign. The GSMC Marketing Podcast has you covered whether you’re a marketing agent or a business trying to expand your brand.
Mackenzie takes a look at celebrity marketing trends and how they use social media to promote upcoming projects and their personal brand in this replay. From Taylor Swift to Blake Lively, she shows you how to take their ideas and utilize them in your own marketing.
Mackenzie gives you 15 different marketing tips that will help you own the marketing world. Everything from marketing strategies to content creation, we have got you covered. It’s time to level up in the world of marketing with these 15 different tips and tricks.
McKenzie talks about the importance of creating a brand that is your business, and not just a logo. She discusses how to coordinate, create and establish your brand to fit your business model.
Can't seem to shake off those quarantine blues? Why not try shaking them off, by marketing like the shake it off queen, Taylor Swift. Mackenzie examines the marketing genius that is Taylor Swift and her decade long pursuit of controlling the music world.
Saturdays and Sundays are usually a time of rest, but on this episode of the podcast Mackenzie is asking you to work on a weekend. She is going to help you create a weekend that is 100% devoted to your content creation. Planning, organizing and creating content for your marketing strategy can all happen over the course of 48 hours. Listen to learn more!
Tik Tok is one of the world’s largest social media platforms. If your brand is interested in joining the millions of people who are currently swiping through content, then this is the podcast episode for you! In today’s episode Mackenzie explores the dos and don’ts of this social media platform, giving you real tips on how to navigate your marketing on the app.
Planning your wedding may be difficult, but planning your marketing using wedding strategies may be easier. Mackenzie takes a look at the wedding marketing industry and eight different tactics we can use in our own advertising.
Mackenzie gets your Instagram feed into the best shape possible. From influencers to tips on how to beat the algorithm, we have got you covered.
It's time to get your marketing into shape! Is your marketing ready for an intense workout? I hope so because that is what we are working on today. In this episode of the podcast, Mackenzie is whipping your digital marketing into shape. It'll be hard but we promise you'll see results.
In the final part of this three-part series, Mackenzie takes a look at the final 30 lessons of marketing we have learned together over the past 90 episodes. If you haven't listened to part 1 and 2, go check those out to catch up!
In part two of this three-part series of the podcast, Mackenzie continues to take a look at the 90 lessons of marketing we have learned together over the past 90 episodes. There is a lot we have covered over the past 90 episodes, and you never know when a new lesson will sneak up on you.
In this three-part series of the podcast, Mackenzie takes a look at the 90 lessons of marketing we have learned together over the past 90 episodes.
Who said you can't teach an old dog new tricks? Mackenzie takes a look at different traditional marketing techniques and how you can repurpose them for the digital world. From Billboards to Instagram influencers, there is something on this episode for everyone. Stay connected with us over social media to find out more about our 90th podcast episode celebration, coming next week.
The weather outside is actually delightful, but waiting until December to plan your holiday marketing strategy is frightful! Get ahead of the game and start organizing your strategy for the holiday season. Better now, than late!
YouTube might just be the last social media platform that requires content to be created specifically for it. With over one billion people watching videos every day, there is no reason why you shouldn't be on the platform. In this episode of the podcast, Mackenzie demonstrates how you can create content specifically for those one billion viewers.
Mackenzie takes a look at some tech marketing gadgets you can find on Amazon. Everything from the Starscope Monocular - Telescope And Camera Zoom Lense to the HP Sprocket Select Portable Photo Printer. These marketing gadgets will help you whip up better content in a flash!
Marketing can be its own beast when it comes to starting your first business, don’t worry though- we have got you covered! On this episode of the podcast, Mackenzie gives you three simple steps that will help bring your marketing plan come to life.
Have you ever dreamt of your perfect marketing campaign, only to wake up and realize you don't have a team of resources to make your dream come true? Time to make your own dreams come true and gain the skills you need to make any type of marketing campaign you want. Mackenzie teaches you how to elevate three key skills, writing, photography, and graphic design.
Summer is here, but is your marketing ready for the summer heat? In this episode of the podcast, Mackenzie helps you come up with advertising strategies that will make your marketing too hot to handle. Ideas ranging from community building to content creation, we will have your marketing ready for the summer BBQ in no time.
Mackenzie discusses summer's hottest marketing trend, the Fourth of July! She talks about everything from other brand examples and advertising strategies that will make your marketing promotions the hit of the summer BBQ.
Mackenzie takes a deeper look into the wondrous world of television marketing. She walks you through some strategies and ideas for how you can promote your product like a big television show.
Mackenzie discusses the ins and outs of Youtube. She gives you strategies and marketing approaches that can help you achieve success on the video platform.
Mackenzie gives you ten different content marketing ideas and demonstrates how they can be used on various platforms.
Mackenzie answers your top 15 most asked questions. Have a question or concern she didn’t get to? Make sure to reach out through social media or the podcast review to learn more.
Mackenzie is helping you move! Well, not really, she isn’t very good at lifting things, but she is going to show you some marketing strategies that will help you start over in a new marketing world. Stay tuned for tips and tricks on how you can move your marketing to the next level.
Mackenzie helps you plant your first garden. What are you growing? Marketing and strategies! She helps you plant, tend and harvest a garden worth showcasing!
Mackenzie takes a look at the adult beverage industry. In no way is the GSMC Marketing Podcast advocating the use of adult beverages, we are examining the marketing strategies used to promote the drinks.
Mackenzie gives you three easy to manage, create and execute campaigns. These campaigns may be easily curated, but they will bring you extraordinary success in the marketing world. She shows you how to plan, execute and clean up after each advertising campaign. Get ready for some fun and simple marketing campaigns on this episode of the GSMC Marketing Podcast.
Mackenzie shows you how you can reuse and repurpose your old marketing content and turn it into something brand new! We have eight different types of content to cover, so get your pen and paper out, because it's time to work!
Creating content for your marketing can be stressful. You know you need it, you want to create it, but how do you do it? Mackenzie has all the answers you're looking for and more on this episode of the podcast. Sit back, relax, and get your pen and paper ready, because we are about to teach you how to create some content for your marketing.
Let's talk about coffee! We all drink it, it's the juice that keeps our marketing plans going, but did you know it can actually give you some advertising ideas too? Pour yourself a fresh cup of joe, fas Mackenzie takes a look at some of the big coffee giants, and their best marketing schemes. She'll walk you through how to wake your marketing up, just as the coffee is waking you up!
Mackenzie looks at the candy industry's marketing. She discusses stats and facts surrounding the sweet world, while also take a look at some advertising strategies that may help your business be even tastier.
Mackenzie discusses the booming world of Video Game Marketing. This industry is too big not to talk about it. She looks at marketing and advertising strategies the industry uses in this billion-dollar enterprise.
Mackenzie shares her recipe for marketing success. By combining fresh marketing ingredients and delicious advertising strategies, you'll be able to create your own perfect marketing plan.
It is time to do a deep clean of your marketing and advertising strategies. It's time to pull up your rubber gloves because your marketing deserves a deep clean. Follow Mackenzie’s ten-step spring cleaning process, and your marketing plan will be spick and span.
The biggest fight of your marketing career will be the one you fight every time you post on Instagram. Mackenzie is talking about the battle between your content and the Instagram algorithm. Don't worry, because she has ten tips on how you can come out on top.
Love it or hate it, you can't escape the fact that 50 Shades of Grey knew how to market their products. In this episode of the podcast, we take a look into the top ten marketing strategies that were used to advertise this multi-million dollar franchise.
Distractions come in all shapes and sizes, and they could be preventing you from doing your work. In this episode of the podcast, Mackenzie at the top ten distractions that may be stopping you from achieving your goals in the marketing world.
Mackenzie discusses how you can design interactive marketing campaigns that will allow your audience to connect with you. In the episode, we take a close look at how you can make your campaigns relevant, fun, and captivating. Listen to find out more!
Mackenzie explores the world of marketing in the home decorating field. From strategies to example this episode can help you feng shui your marketing style.
Creating content while in quarantine can be a blessing, you have so much more time, but it can also be a curse because, again, you have so much time! Mackenzie gives you ten different ways to find your creative energy and 10 different sites to help you use your creative energy, once you've found it.
Mackenzie counts down her favourite tech, influencers and trends for the month of April!
Mackenzie highlights a company that she believes is thriving during this current pandemic, The Hollis Co. They aren't benefiting from the current climate, but they are finding interesting ways to pivot their branding, product, and marketing strategy to help their live event industry thrive during COVID-19. We are going to dig deep and discover how you can use their tactics to improve your marketing.
Mackenzie is talking about Target's marketing! We all love to shop there, spend our time and money there, so we might as well learn a thing or two about their marketing strategies.
Mackenzie discusses the beauty industry. Everything from lip-stick to advanced marketing strategies involving lipstick gets discussed. Don't worry though, you don't have to be selling lipstick to learn from these advertising strategies.
There is no easy way to navigate your business through the current climate. This podcast episode is dedicated to helping your marketing survive during these unique times. Mackenzie examines advertising strategies and marketing examples from top brands that will provide you with a plan of attack for your next marketing campaign.
Mackenzie talks about pieces of tech that will help you create better content for your marketing. These gadgets will help you stay more organized, work more effectively and create amazing content for your company.
Looking to improve your content marketing, but you only know how to work your phone? You can improve the quality of your content by adding attachable microphones, lights, and more to your phone! In this episode of the podcast, Mackenzie reviews 5 different pieces of tech that can help improve your overall content marketing.
If you're starting a small business or a start-up, then this podcast is for you! In this episode of the podcast, Mackenzie discusses the top 20 checklist items you should have when starting out in Marketing. The points on our list are to help align with your goal, help you brand your company, and stay on track for success. If you're not just starting your own company, or you work for someone else's company in Marketing, then this podcast episode can help you check in on your marketing goals.
If you're looking to take your content to the next level, then you need to start sharing your product through video! Adding video to your digital platforms can help improve your engagement levels and interact with your audience. Mackenzie walks you through fifteen tips and tricks on how you can produce high-quality videos with your phone. We also include ten different ideas and themes for you to try out.
Handling working from home right now can be hard, especially if you're finding it difficult to focus. In this episode of the podcast, we discuss ten marketing items you should be doing every single day to ensure that you are surviving and thriving.
Mackenzie looks at how social media influencers, bloggers, vloggers, and content creators are using the ongoing pandemic in their marketing. We discuss strategies and examples of how you could utilize their techniques in your own marketing.
If you're feeling drained while in this quarantine and can't seem to get into a creative mindset, then try asking yourself these 20 questions. Brand building is the best way to get your company started on the right foot. These questions will help you figure out your brand and get your creative juices flowing!
Quarantine has impacted all of us, and that's a fact, but it doesn't have to impact your marketing. In this episode of the podcast, Mackenzie walks you through her top 10 suggestions on how you can keep your marketing going during the Coronavirus Pandemic.
Mackenzie discusses superhero marketing! In the greatest showdown of their superhero careers, we will be pinning the Marvel Cinematic Universe against the DC Movie Universe to see who has the better marketing. Make sure you write in the review down below who you think won!
Mackenzie teaches you how to take perfect photos for your marketing. It doesn't matter if you're shooting on a Canon or an iPhone 11, you can still capture beautiful images that you can use in your marketing. Follow these tips and themes to inspire your photography and start creating some engaging content!
Mackenzie discusses podcasts and the marketing strategies behind some of your favourite series. It might seem absurd to talk about a podcast on a podcast, but she came up with some amazing tactics for you to use in your own advertising, even if you don't host a podcast.
Mackenzie discusses the marketing strategies of some of your favourite late-night talk show hosts. We examine the advertising tactics of everyone from Jimmy Kimmel to Jimmy Fallon. Which late-night talk show host do you think has the best marketing? Comment in the review down below!
Mackenzie talks about what is new in the marketing world amidst the coronavirus outbreak. To help distract you from the ongoing pandemic, we are talking about marketing tips that are based on baking tv shows, youtube channels and more! This episode is so sweet it might give you a cavity.
Mackenzie takes another look at how COVID-19 is affecting the marketing world. She examines marketing trends that have popped up due to the virus and how other companies are reacting. If you haven't already, listen to part 1 of this episode "Sick Marketing."
Mackenzie takes a look at marketing strategies that can help you and your company deal with being in quarantine. It is a stressful time for everyone right now, and although there isn't much we can do to control the situation, we can still dominate the marketing world.
Mackenzie takes a look at marketing scams. Marketing scams can cost you thousands of dollars, give you zero results, and potentially ruin your business. She discusses techniques on how to avoid these scams, while also taking a look at some famous scams throughout history.
Mackenzie takes a serious look at some hilarious marketing strategies, including comedy films, stand up comedians, and sitcoms, to develop some outstanding marketing strategies for your business.
Mackenzie wants you to dig deep into your couch cushions and find some spare change because she is giving you the top 25 best ways to stretch your marketing budget. This episode of the podcast explains creative and innovative ways to get the best bang for your buck when working with a small marketing budget.
Mackenzie discusses resources, both online and off, that will give your marketing a push in the right direction. We rate and review some of the best marketing podcasts, youtube channels, books, and courses available.
Mackenzie takes a look at motivational speakers, life coaches, and inspirational social media influencers who have taken over the marketing world. We examine their strategies, brand building techniques and advertising campaigns.
Mackenzie examines the marketing strategies of the multi-million dollar organization, Starbucks. She discuss everything from their beginnings in Seattle to the Red Cup Campaign.
Mackenzie takes a look at generational marketing, how to use it, and why it's important for your advertising strategies. She discusses and examines the buying habits of Baby Boomers, Generation X, Millennials, and Gen Z. Which generation are you a part of, and which generation do you market to? Let us know in the review or reach out through social media.
Mackenzie discusses the worldwide phenomenon that is "FRIENDS." She takes a look at the marketing strategies used to promote this show and the advertising tactics that created a strong long following. Listen in to find out how you can create the same level of following with your marketing, even if you don't have Jennifer Aniston.
Mackenzie explores the teen drama franchise, Twilight. The marketing behind this young adult novel is full of valuable advertising lessons for any marketer! Listen and learn all about how you can obtain the same level of obsession with your product.
Mackenzie takes a closer look at the marketing behind everyone's favourite teenage wizard, Harry Potter. She discusses and analyzes the advertising strategies that were used to turn this book series into a multi-billion dollar franchise. It's time to pick up your wands because it's time to go to school!
Mackenzie discusses fast-food advertising. She goes over successful fast-food marketing campaigns, and also discusses some famous advertising failures that have happened over the years in the fast-food world. Listen in to find out how you can use fast-food marketing strategies in your marketing.
Mackenzie talks about Harry, Meghan, Will and Kate! That's right, today's episode is about the Royal gang and all of their marketing tactics. You may think the British Royal family has nothing to say about marketing, but you would be wrong. Listen in to learn all about their marketing strategies on how to connect with your public and leverage your personas.
Mackenzie talks about event marketing, taking e a look at the dos and don'ts when it comes to planning a successful event. Listen to find out what mistakes you might be making, and get some new ideas for your new events.
Mackenzie takes a look at Valentine's Day Marketing. From a critical look at the most romantic day of the yea to analyzing marketing strategies and ideas you can utilize to develop your own VDay marketing projects.
Mackenzie discusses retail marketing. Throughout the podcast episode, we discuss the dos and don'ts of marketing for your retail business. Make sure to listen till the end of the podcast to learn the top 5 marketing trends coming to retail marketers this year.
You may not be a Barbie Girl, but we are living in a Barbie World. Everything may not be plastic here, but Barbie's marketing really is fantastic! Over the past 60 years, Barbie has changed her marketing campaigns, strategies, and product. However, something has stayed consistent, what is it? Listen to today's episode to find out how America's #1 Toy has stayed relevant for six decades!
Whether or not you love or hate the Kardashian's, there is something to be learned from the most famous family in America. Mackenzie examines their success in the marketing world and takes a look at the mishaps and triumphs the Kardashian/Jenner clan have faced over the past few decades, and how you can benefit from their marketing lessons.
Superbowl 2020 has come and gone, and it didn't just leave behind an amazing half time performance from Jennifer Lopez and Shakira, it also left us some amazing new advertisements to count down. Join Mackenzie for her countdown of the top 25 best commercials at this Superbowl.
Mackenzie takes a look at everyone's beloved Disney movie, Frozen. She discusses the marketing, merchandise, and advertising strategies used by Disney to make this their highest-grossing animated film.
Mackenzie talk sabout movie marketing campaigns that took marketing to a whole new level, and counts down the best 25 marketing strategies for movies and television shows from the past two decades.
It's 2020! With the new year brings a new you and a new marketing plan! Shake out the cobwebs and dust off your old marketing strategies because, in this episode Mackenzie does a complete makeover of your marketing.
Mackenzie counts down the top 20 Superbowl commercials of all time. She discusses the storylines, budget, and marketing techniques used for these famous advertisements.
Mackenzie explores Netflix's marketing strategies. She discusses the ins and outs of the streaming giants multi-billion dollar marketing budget and how they use those dollars to create interesting and unique marketing campaigns. This episode will show you how and why you should be taking inspiration from Netflix.
Mackenzie take a detailed look at the world's biggest entertainment industry's marketing, Disney. She discusses budgets, profit margins, ideas on how Disney delivers on their amazing marketing plans. as well as giving examples of how Disney waves their magic wand, bippity boppity boo, and makes all their marketing dreams come true. Learn how you can use some of that Disney Magic in your own marketing strategies this year.
Mackenzie shows you how to create an iron-clad marketing plan that can work for your yearly, weekly or even daily marketing strategies. She gives you step-by-step instructions on how to plan out your budget, utilize your data, and get your creative juices flowing!
Mackenzie discusses different websites and pieces of tech you can utilize to enhance, organize, manage and measure your digital marketing. Everything from learning how to create beautiful graphically designed images with pic monkey, to measuring your data analytics on sprout social. This episode gives you all the tools you need to be the perfect digital marketer.
Are you worried you're making mistakes with your digital marketing? No worries, to err is to be human! Let's catch those mistakes today though so that they can stop holding you back and you can start making power moves with your digital and social media marketing.
Mackenzie discusses how to work with social media influencers. A recent study shows that 49% of all consumers depend on social media influencers' recommendations on products when shopping, which is why knowing how to work with them could benefit your marketing greatly. This podcast walks you through everything you need to know about working with influencers on your marketing.
Mackenzie talks about everyone's favorite digital platform to connect on, Linkedin. Although this may seem like a networking and job hunting site, you can actually use this digital platform for your marketing needs. We go over content creation, marketing strategies, and techniques that will help you get the most out of your profile.
Mackenzie talks about how you can create engaging content with your customers through Twitter. She goes over content ideas, posting strategies, and how to properly communicate your marketing ideas on this digital platform.
Mackenzie takes an in-depth look at the ins and outs of Instagram. explains how listeners can utilize the platform for their marketing needs and gives a few tips and tricks on how to grow your following faster.
Mackenzie reviews and discusses predicted marketing trends of 2020. Everything from data and privacy laws to nostalgic marketing. She looks at how you can use these credits trends to influence your marketing strategies this year.
Mackenzie goes over how you can find, analyze, and report data based on your social media and digital marketing campaigns. She talks about metrics, CMS, and CRM generation techniques. Ias well as what is new in the world of marketing, from the backlash 'Cats' received, to Invisalign becoming the official smile of the NBA.
Mackenzie talks about how you can run your own social media marketing when you first start your business.
Mackenzie takes a look at celebrity marketing trends and how they use social media to promote upcoming projects and their personal brand. From Taylor Swift to Blake Lively, she shows you how to take their ideas and utilize them in your own marketing.
Mackenzie talks about famous marketing campaigns from the past five years. taking a look at the 'Share a Coke' successful campaign as well as a few failures. She also gives listeners a plan for the new year and how tyou should consider changing your marketing strategies.
Knowledge is key when you're trying to get a leg up in the business world. Whether you're a marketing firm, and advertising agency, or a business looking to expand your brand, the GSMC Marketing Podcast will have all the breaking news!
GSMC Marketing Podcast will give you the latest news from the most recent trends such as podcasts, digital, and streaming to the old standbys in radio, television, and billboards.
GSMC Marketing Podcast is dedicated to the news of the marketing and adverting world, and it is coming soon!