Your Future in Sales & Marketing: Recent Episodes

Your Future in Sales & Marketing

A podcast that can help you make great decisions to get the most out of your Sales & Marketing career. Your host, Mike is a professional Sales and Marketing Director and his biggest frustration is seeing the careers of too many people slow down before they should. Be introduced to an incredible group of leaders who tell their story and how they have made it to the top.

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On this episode of Your Future in Sales and Marketing, Andrew sits down with Kylie Gleeson, Global Group Executive & CEO - Consumer and Retail at Quantium, who has built her career across some of the most demanding commercial environments in the world, from graduate rotations at Coca-Cola and Nestlé, to strategy consulting at Kantar, to leading commercial teams across Asia, Africa and the Middle East at FrieslandCampina, to the sharp end of AI and advanced analytics at dunnhumby and now Quantium.

Kylie knows what the top job looks like and what it takes to get there.

In this conversation she talks about why curiosity has overtaken academic pedigree as the trait that separates the people accelerating fastest inside AI-driven organisations.

Why 3 and 5 year strategies are losing their usefulness.

What CEOs who are actually getting ROI from AI are doing differently from those who aren't.

And why the competitive threat to your career isn't AI — it's the person next to you who's using it better.

There's also a sharper conversation in here about leadership: what authentic leadership actually means across cultures and contexts, how to build commercial acumen early, and the leadership lesson that took the longest to earn.

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What actually separates a sales director from a chief commercial officer? For Tanya Pitchforth, it's courage, clarity and humanity, not just hitting budget.

Tanya is Chief Commercial Officer at McPherson's, the ASX-listed company behind Lady Jayne, Manicare, Swisspers and Dr. LeWinn's, and spent over a decade at Danone building new growth spaces across Paris and Amsterdam before that.

In this episode of Your Future in Sales and Marketing, Tanya talks to Mike Dickson about:

Why she chases a trajectory, not a destination, and what that's meant for her career choices
Building a career like a spider web instead of a ladder, and why the pivot is often smarter than the promotion
What actually separates a sales director from a chief commercial officer
Leading teams across Europe versus Australia, and the gender diversity gap she thinks Australia still hasn't closed
Turning down her own dream role in Paris to come home to Australia, and what that transition really cost
What to do when a career move doesn't go to plan, and why the next step doesn't always have to be up

Sharp, specific and genuinely useful for anyone weighing up their next career move, lateral, sideways, or nowhere near where they expected.

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In this episode of Your Future in Sales and Marketing, Ben Carnegie is joined by Nick Cook, General Manager of Marketing at Mad Mex, for a deep dive into a career shaped by agency creativity, automotive scale, and fast-moving QSR execution.

Nick shares how his early days across multiple agencies - including Euro RSCG (now Havas), DDB, and Saatchi & Saatchi helped him develop a strong foundation in creative craft and brand thinking. While agency life built his appreciation for execution, it was his move client-side to Hyundai that gave him exposure to complex, global marketing environments, including dealer networks, cultural differences in Korean HQ structures, and the early evolution of EV adoption and performance branding.

The conversation then shifts to his current role at Mad Mex, where he leads a broad generalist marketing function spanning product development, pricing, digital, and communications. Nick unpacks what it means to operate in a founder-led, franchise-driven QSR business where speed, clarity, and influence are essential.

He also shares standout campaign stories, including collaborations with Liquid Death and Smith’s Chips, as well as product innovation work like the launch of “Baja Fries” - a deliberately bold move designed to reinforce Mad Mex’s edgy, flavour-first positioning.

Throughout the episode, Nick reflects on leadership lessons from the Marketing Academy, the importance of vulnerability in team culture, and why great marketing leaders must focus on both strategy and the bravery of execution.

A must-listen for marketers navigating agency-to-client transitions, or anyone working in fast-paced, competitive brand environments.

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In this episode of Future in Sales & Marketing, Ben Carnegie is joined by Serge Costi, General Manager of Marketing at Noumi, the company behind leading dairy and plant-based beverage brands including Milk Lab.

Serge shares his journey through some of the world’s most influential FMCG organisations, from early career experiences at George Weston Foods to nearly a decade at Diageo, where he worked across iconic brands such as Bundaberg Rum and Smirnoff in both domestic and global roles. He reflects on what it takes to build world-class brands, scale across international markets, and adapt strategy across vastly different cultural and consumer landscapes.

The conversation explores key career-defining moments, including Serge’s move into global headquarters in New York, and how exposure to emerging markets shaped his thinking on localisation, brand building, and growth strategy. He also discusses major innovation work at Lion, including category-shaping developments in non-alcoholic and gluten-free beer, and the importance of combining consumer insight with bold execution.

Now at Noumi, Serge leads marketing across a diverse portfolio spanning Australia and international markets, overseeing brands like Milk Lab, which has scaled into 24 countries and become a category leader in café channels globally. He breaks down how Milk Lab was built from a niche performance solution for baristas into a globally scalable brand, and why focusing on solving real industry problems has been central to its success.

The episode also covers leadership development through the Marketing Academy, the value of self-awareness in leadership, and Serge’s work as an executive coach, where he sees common challenges across industries including prioritisation, performance conversations, and career progression.

Finally, Serge shares practical advice for marketers looking to broaden their experience across FMCG channels, emphasising the importance of working across retail, food service, and international markets to build a well-rounded commercial skillset.

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In this episode, Andrew sits down with Ben Gibson, General Manager at Mark Anthony Brands Australia, to unpack a career that’s anything but linear.

Ben shares how he went from a traditional accounting start to partnering with sales teams, stepping backwards into field sales to accelerate his growth, and eventually leading national accounts before diving into the entrepreneurial world with VOC Beverages and launching his own seltzer brand.

They explore the power of breadth over hierarchy, why taking risks and side steps can fast-track your career, and how hands-on experience across finance, sales, supply chain, and brand building prepared Ben to launch and lead a scaling business in Australia.

Ben also takes us behind the scenes of building Mark Anthony Brands locally — from setting up the foundations (licenses, teams, systems) to now driving growth, innovation, and long-term market ambition in the RTD category.

If you’re looking to move into leadership, start your own thing, or break out of a “cookie-cutter” career path, this episode is packed with practical insights on how to get there.

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In this episode, Leigh Coppin and Iain Shedden from Real Pet Food, share their career journeys and leadership lessons from within a fast-paced FMCG environment.

Both highlight the value of non-linear careers—where calculated risks and unexpected moments often shape the biggest growth opportunities. Leigh’s path is defined by pivotal “sliding doors” decisions, while Iain’s takes a particularly wild turn—literally—when he recounts the moment he rolled his car on a country road, climbed out in a full suit, and decided on the spot it might be time to move to Australia. Not your average career pivot.

A central theme is decisive leadership, captured in Iain’s line: “fast yeses, fast nos, and no slow maybes.” Creating clarity, moving quickly, and removing ambiguity are critical to enabling high-performing teams.

They also unpack what leadership roles really involve day-to-day: balancing strategy with execution, staying close to customers and teams, and focusing on removing roadblocks to drive progress.

The conversation explores how organisations can evolve from simply hiring talent to actively building it, fostering a culture of agility, collaboration, and continuous development.

With a rapidly changing FMCG landscape, success comes down to staying consumer-led, adapting quickly, and empowering teams to deliver—while individuals are encouraged to embrace risk and seek stretch opportunities.

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In this episode of Your Future in Sales and Marketing, we’re joined by Florence Paoli, Marketing Director at Reckitt, whose career spans France, the UK, the Middle East, and now Australia, to explore International career, inclusive leadership and how to embrace AI.

Originally from Lyon, France, Florence grew up with a strong foundation of respect, trust, safety, and hard work. After completing a business and marketing degree, Florence discovered her love for business and marketing strategy. Determined to build an international career, she later joined Reckitt as a Assistant Brand Manager on Nurofen, beginning a decade-long chapter in the UK.

With a clear vision of going global, Florence later moved to Dubai, where she spent three years working across developing markets - navigating new cultural dynamics and broadening her leadership perspective. 4 years ago she relocated to Sydney to become Marketing Director for the ANZ region, bringing with her a truly international lens on brand building, consumer centricity and inclusive leadership.

In this episode, we explore:

How apprenticeships can accelerate marketing careers
What it takes to build a truly international path and how to adapt to the cultural differences between countries
How to intentionally design a global marketing career
What being a truly inclusive leader means
How to develop your authentic leadership voice

Florence’s story is a powerful example of what happens when strategic ambition meets cultural curiosity - and why stepping outside your comfort zone can fast-track your growth in sales and marketing.

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In this episode of Your Future in Sales and Marketing, we’re joined by Alex Barsley, General Manager at AB World Foods, whose path into commercial leadership proves there’s no such thing as a “typical” sales and marketing career.

Growing up in Shropshire in the UK, Alex was raised between two very different professional influences - a father working on a dairy farm and a mother in sales. That blend of work ethic and commercial instinct would quietly shape her future.

After studying at university in Cardiff and spending time in Toronto, Canada, Alex qualified as a teacher. But when she returned home to find there were no teaching jobs available, she pivoted - taking her first role in sales, selling sweets out of the boot of her car.

What followed wasn’t a traditional route through brand management or classic marketing roles. Instead, Alex built a broad commercial toolkit: working in revenue management, supporting mergers and acquisitions, leading SAP system rollouts, and managing field sales controllers. Each move expanded her perspective and capability - ultimately leading to her current role as General Manager.

In this episode, we explore:

Why “falling into” sales can be the start of something big
The value of cross-functional experience in building commercial leadership
How revenue management sharpens strategic thinking
What operational projects (like SAP rollouts and M&A) teach you about business
Why there’s no single blueprint for a successful career in sales and marketing

If you’ve ever worried that your background doesn’t look textbook enough, Alex’s story is a powerful reminder that diverse experience can be your greatest advantage.

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In this episode of Your Future in Sales and Marketing, we sit down with Briar Keenan, Commercial Excellence Leader at Big Rocks Ltd, to explore what it really means to build a career on your own terms.

Originally from New Zealand, Briar grew up surrounded by tourism destinations, nature, and ski fields - eventually settling in Queenstown. With parents working in tourism and hospitality, her upbringing was grounded in service, resilience, and adaptability.

But her career didn’t begin in sales or marketing.

Briar studied Chemical and Process Engineering at the University of Canterbury, developing deep skills in problem-solving, modelling, and processing complex data. By the end of her degree, she had developed a strong interest in sustainability - a theme that would continue to shape her thinking. After two years working in tech, she made the move into FMCG, starting in Demand Planning at Unilever.

From there, she built a multi-functional career across major global businesses including Diageo, gaining experience across planning, commercial, and strategy roles. Today, she’s carving out a portfolio career in commercial excellence consulting and contracting - stepping beyond the traditional corporate path to create something more flexible, impactful, and aligned to her strengths.

In this conversation, we explore:

How an engineering mindset can be a superpower in sales and marketing
The value of cross-functional experience in FMCG
What “commercial excellence” actually means in practice
What it really looks like to go out on your own
The risks, realities, and rewards of building a portfolio career

If you’ve ever wondered whether there’s an alternative to the corporate ladder - or how to future-proof your commercial career - this episode offers an honest and practical perspective.

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In this episode of Your Future in Sales and Marketing, we sit down with Glen Scarlett, Commercial Director at Pernod Ricard Australia, to explore a career journey that proves there’s no single path to success in sales and marketing.

Growing up in Lowestoft, a small seaside town in England, Glen was certain from the age of 10 that he wanted to join the police force. But when his application was denied and he was told to go and gain “life experiences,” it set him on an entirely different trajectory. Rather than chasing a traditional career ladder, Glen chased experiences - leading him into hospitality, the liquor industry, and even teaching English as a foreign language in Sydney, followed by an extended stint in Cambodia.

It wasn’t until his 30s that Glen began his corporate career, joining Suntory as an account manager. Over six years, he built the commercial foundations that would eventually take him to Pernod Ricard, where he now leads at the highest level in Australia.

In this conversation, Glen shares:

Why chasing experiences can be more powerful than chasing titles
The transferable skills hospitality builds for a sales career
How starting “later” can actually be a competitive advantage
What it really takes to move from account management to commercial leadership
Advice for anyone unsure about their next career move

This episode is a must-listen for aspiring sales and marketing professionals who feel pressure to have it all figured out. Glen’s story is a powerful reminder that diverse experiences, resilience, and curiosity can be your greatest career assets.

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In this special Talent Wrap episode of Your Future in Sales and Marketing, Andrew and Ben look ahead to 2026 and unpack what’s next for sales and marketing professionals.

From evolving hiring trends to shifting employer expectations, they share their predictions on how the talent market is set to change - and what that means for both businesses and individuals. The conversation explores the broader market forces shaping recruitment, including economic conditions, business confidence, skills shortages, and the growing demand for adaptability in commercial roles.

Andrew and Ben also dive into how career pathways are evolving, what high-performing candidates will need to stand out, and how organisations can position themselves to attract and retain top talent in an increasingly competitive landscape.

If you’re hiring, job hunting, or simply planning your next career move, this episode offers practical insight into what 2026 could hold - and how to get ahead of it.

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Back by popular demand - our review of the [axr] 2026 Salary Guide!

In this episode, Andrew Cannock & Ben Carnegie give you a deep dive into our latest salary guide, including:

What to expect from Sales, Marketing, Category and Commercial Excellence roles in 2026
Market trends and industry insights
What the numbers mean
What we are looking for as recruiters when recruiting these roles and how we refer back to this guide
Role scope and in-demand skills for each role type
How to level up in your career and make great career decisions

It's a great listen, so tune in now, and don't forget to download our 2026 salary guide here: https://www.axr.com.au/salary-guides

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In this AXR How-To Series special of Your Future in Sales and Marketing, we flip the recruitment lens and speak directly to hiring managers. Mike is joined by Beth Holgate, Ben Carnegie, and Andrew Cannock, this episode breaks down how to get the most out of your recruitment process - whether you’re hiring for the first time or looking to level up your approach.

The conversation covers the fundamentals of recruiting well, from getting the basics right and building a clear hiring brief, to stepping up your process as roles become more senior or specialised. The team share practical insights on working effectively with specialist recruiters, running structured and meaningful interviews, and delivering candidate feedback that’s timely, constructive, and human.

The episode also dives into one of the most delicate stages of hiring: negotiating the offer. You’ll learn how to balance commercial realities with candidate expectations, while protecting both your employer brand and long-term retention.

Packed with real-world advice and actionable tips, this episode is essential listening for sales and marketing leaders who want to hire better, faster, and with confidence.

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In this episode of Your Future in Sales and Marketing, Mike is joined by Beth Holgate and Ben Carnegie of the Sales and Marketing team at AXR, for another special episode of the How to series.

We cover how to build a strong, results-driven resume that highlights your skills and impact, and how to effectively use LinkedIn to grow your personal brand, expand your network, and attract opportunities. You’ll learn how to work strategically with recruiters, what they look for in candidates, and how to make yourself recruiter-ready.

The episode also walks through how to prepare for interviews, as well as how to approach and succeed in case studies. Finally, we discuss how to confidently negotiate a job offer, ensuring you understand your value and secure the best possible outcome.

This episode is your roadmap to turning ambition into action and setting yourself up for long-term success.

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In this episode of Your Future in Sales and Marketing, Mike is joined by fellow co-host Andrew Cannock, for another special episode of the How to series.

In this episode, Mike and Andrew share insights to help you make great career decisions. You’ll hear actionable advice on navigating early career choices, making smart transitions, and avoiding common pitfalls that can stall growth.

Whether you’re a student, a career switcher, or a professional planning your next move, this episode offers clear guidance to help you build a career that’s both fulfilling and resilient.

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In this episode of Your Future in Sales and Marketing, Mike is joined by Nick Constain, Host of From Go to CFO for a special episode of the How to series.

Mike and Nick break down the real-world strategies behind getting promoted. From demonstrating value beyond your job description to navigating conversations with leadership, they share practical advice, personal experiences, and actionable steps listeners can apply immediately.

Whether you’re aiming for your next title or simply want to position yourself for growth, this episode offers a straightforward guide to standing out and moving your career forward.

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In this episode, we sit down with James Deysel, Marketing Director of SnackBrands, to explore a career built on resilience, values, and strategic growth. Raised in Johannesburg, South Africa, James shares how his early life shaped a strong sense of fairness, justice, and hard work - principles that helped him earn a full university scholarship and set the foundation for his professional journey.

James takes us through his academic path at the University of Johannesburg, where he completed a Bachelor’s degree in Marketing, and into his early career juggling full-time work and part-time postgraduate studies. Starting on the front lines as a field sales representative at Clover, he provides insight into how hands-on sales experience sharpened his commercial instincts before progressing into an assistant brand manager role.

The conversation then follows James’ move to Mars Petcare, where he broadened his marketing expertise across a global organization, eventually leading to an international relocation to Australia. Now a Marketing Director, James reflects on the skills, mindset, and career decisions that enabled his growth across markets and roles.

This episode offers aspiring sales and marketing professionals practical lessons on starting from the ground up, leveraging education and values, and embracing global opportunities to shape a future-focused career.

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In this MindPick Special edition of Your Future in Sales and Marketing, we sit down with two seasoned business leaders - Jon Bradshaw and Chris Baddock - who have each carved out influential careers before establishing their own coaching and consulting practices. Now serving as mentors in the MindPick peer-to-peer mentoring program, Jon and Chris open up about their journeys, their leadership philosophies, and why they’re passionate about developing the next generation of commercial talent.

Chris Baddock reflects on his early years, growing up in Melbourne before moving to Sydney at age seven, and how his father’s career at Wrigley’s - rising from state manager to national sales manager - inspired his own path into sales leadership. After building his career within major liquor businesses, Chris shifted his focus toward coaching, dedicating himself to helping emerging leaders grow through his own development practice.

Jon Bradshaw shares his globally diverse story, beginning in England and spanning continents through his time with Diageo, which took him to the United States before ultimately bringing him to Australia. With a career that has woven through iconic companies such as Mars, Diageo, Lion, and Virgin, plus experience in start-ups and the non-profit space with Outward Bound, Jon brings a rich and varied perspective on what great leadership looks like across environments.

Together, Jon and Chris dive into the power of mentorship, what makes the MindPick program unique, and why fostering open, peer-driven conversations is essential for shaping the future of sales and marketing leadership. Whether you're early in your career or already on the path to leading teams, this episode offers valuable insights from two leaders deeply invested in helping others thrive.

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In this episode, we sit down with two of Fever-Tree’s key leaders - Grant Howard, General Manager, and Alanna Gibson, Head of Strategy - whose very different journeys converged at one of the most dynamic brands in premium beverages.

Originally from York in the UK, Alanna’s entrepreneurial spirit showed up early. From lemonade stands to crepe carts and ice-cream stores, she spent her school years discovering a love for business that led her to study at the University of Bath and later to Australia through a six-month exchange at the University of Queensland. Her career began in consulting, where she worked across everything from fast-food expansion to retail loyalty programs before relocating to Australia to advise major retailers and consumer goods companies.

Grant’s path began on the opposite side of the world. Born and raised on Sydney’s Northern Beaches, he developed a passion for sales and customer service through early roles at NAB and Woolworths while studying Business at the University of Newcastle. He went on to spend 16 years at Lion and completed an MBA along the way.

Together, Grant and Alanna share insights on career building, cross-industry learning, leadership, and how their unique backgrounds inform their work at Fever-Tree. If you’re exploring your future in sales, marketing, or strategy - or simply love a great career story - this episode is packed with sharp lessons and inspiration.

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In this episode, we sit down with Adam Vine-Hall and Tess Gerrand - a true FMCG power couple whose story blends elite sport, business transformation, and family life.

Tess, a former Olympian turned Head of Customer Category & Execution at Kraft Heinz, shares her journey of retiring from sport at just 26 and navigating a new professional identity. From the recommendation of Coca-Cola Amatil’s Managing Director to join a cross-functional leadership graduate program, to discovering her passion for sales through hands-on experience across strategy, procurement, and transformation, Tess’s story is one of curiosity, resilience, and reinvention.

Her husband, Adam, brings his own depth of experience as Director of Operations and Transformation at Circana, having transitioned from nearly a decade in rowing coaching into the world of insights and operational excellence. Together, they discuss how their sporting mindset has shaped their approach to business, leadership, and balance.

We explore how Adam and Tess use their networks across sport and industry to open new doors post-athletic career, how they navigate the demands of raising a young family, and what the corporate world can do better to support working parents.

This is an inspiring conversation about growth, adaptability, and redefining success - on and off the field.

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In this episode, we sit down with Donna Oakley-Davies, a seasoned marketing leader whose journey from the rolling hills of Wiltshire to the boardrooms of global FMCG brands is nothing short of inspiring.

Originally from a small village near Westbury - famous for its iconic White Horse - Donna shares how her rural upbringing, love of the outdoors, and strong family values shaped her grounded yet ambitious approach to leadership. With a father who was a cabinet maker and a mother who worked as a secretary, Donna’s early life instilled in her a strong work ethic and appreciation for craftsmanship and detail - qualities that have carried through her marketing career.

A private school education opened doors to new opportunities, and while Donna once dreamed of representing England in hockey, her passion for teamwork and performance eventually led her to pursue Food Management at Bournemouth University. From there, she launched her career with Marks & Spencer, laying the foundations for what would become a dynamic trajectory across the FMCG sector.

Donna reflects on her early roles at United Biscuits, where she developed a deep understanding of consumer behavior, and her later position as Chief of Staff to the European CEO at Heinz, which gave her a front-row seat to global strategy, innovation, and leadership at scale.

Now leading marketing and customer strategy at FoodCo, Donna discusses the evolving expectations of today’s consumer, the balance between creativity and data in modern marketing, and how her journey continues to be shaped by curiosity, resilience, and purpose.

Tune in to hear how Donna’s experiences - from sports fields to boardrooms - offer valuable lessons for anyone aspiring to build a meaningful and future-ready career in sales and marketing.

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In this episode, we're thrilled to welcome back Seb Brandt, but this time, Seb's story takes a turn.

In this special return episode, we catch up with Seb, who recently hit pause on his high-powered corporate life to cycle across the United States on what he calls “The Deliberate Detour.”

From growing up in Leichhardt and landing his first marketing job at Ashfield Mall, to leading iconic brands like Carlton Draught, Doritos, and Red Bull across Australia, Canada, and the U.S., his career has been a masterclass in marketing, leadership, and global brand building.

But in April 2025, he stepped off the treadmill - literally - and onto a bike, choosing to trade boardrooms and business plans for the open road. What followed was a transformative journey across America, driven by reflection, purpose, and a desire to reconnect with what really matters.

In this episode, we unpack:

What it takes to walk away from a thriving executive career
How the Deliberate Detour reshaped his perspective on leadership, success, and self
The lessons from decades of building brands - and what business can learn from taking a step back

Whether you’re a marketing veteran, a corporate leader, or someone quietly craving a detour of your own - this conversation is equal parts inspiring and grounding.

Episode 25: https://www.buzzsprout.com/1235627/episodes/8755684-episode-25-seb-brandt-from-ingham-s-group-limited.mp3?download=true

Episode 90: https://www.buzzsprout.com/1235627/episodes/15506970

Instagram: @thedeliberatedetour

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In this episode, we sit down with Natalie Woolley, the Modern Trade Strategy Centre of Excellence Director for APAC at Suntory Oceania, whose journey through the world of FMCG is as global as it is inspiring.

Born in the UK and raised across continents - with formative years spent in Singapore - Natalie brings a unique, multicultural lens to brand, category, and trade strategy.

From launching her career at Danone in the UK to driving modern trade excellence across the Asia-Pacific region, she shares insights into navigating global markets, adapting to cultural shifts, and building customer-centric strategies that work across borders.

Whether you're in FMCG, brand management, or just passionate about global business, this episode offers a compelling look at what it means to lead with both strategy and cultural intelligence.

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In this special episode of Your Future in Sales and Marketing, we shine a spotlight on the prestigious Joe Berry Award - one of the retail and FMCG industry's highest honours for young talent.

We're joined by Holly Gregory, the 2025 winner and Assistant Brand Manager at Arnott’s, who shares insights into her journey, winning paper, and what this recognition means for her career. Also joining the conversation is Keith Quigg, CEO of Activate Group and Director of the Joe Berry Award, offering perspective on the award’s legacy and its role in shaping the future of the industry.

A must-listen for aspiring leaders and industry enthusiasts alike!

Ready to be the future of retail leadership?
The Joe Berry Award is your opportunity to stand out, showcase your insight, and be recognised by the industry's top leaders.

Pre-registration for the 2026 Award opens on the 1st October 2025!

Entries can be submitted to entries@joeberryaward.com.au

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In this episode, we sit down with Nicole Dennis, Commercial Director at Diageo whose journey from a farm in regional Victoria to the helm of global FMCG brands is nothing short of inspiring.

Raised with a strong work ethic and deep resilience, she shares how her rural upbringing shaped her leadership style, her transition to city life for education, and the pivotal moments that defined her career at Unilever, Arnott’s, and now Diageo.

We explore her path through a commerce degree with an economics focus, her perspective on women in leadership, and how she balances strategic thinking with authentic leadership in a competitive industry.

This is a story of grit, growth, and breaking glass ceilings - from the paddocks to the boardroom.

Drinks Association link:

https://www.drinksassociation.com.au/

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In this episode, we sit down with Dan Crabtree, Senior Sales Director at PepsiCo, to explore a career journey that started in the aisles of Woolworths and led to the leadership table of one of the world’s biggest FMCG companies.

Growing up in Sydney with a down-to-earth, hard-working family, Dan’s first exposure to retail came as a teenager pushing trolleys and stocking shelves. After completing a Commerce degree in Marketing and Finance, he entered the Woolworths graduate program and began building a diverse career across some of Australia’s most iconic retailers and suppliers—including ALDI, CHEP, and Coles.

Dan shares insights from each chapter of his journey—from navigating commercial negotiations to leading customer relationships at scale. He reflects on the transition from operational roles into strategic sales leadership, the importance of staying grounded, and what it takes to drive growth in highly competitive retail environments.

Whether you're starting your career or stepping into senior leadership, Dan’s story is packed with valuable lessons on resilience, adaptability, and the power of understanding retail from the ground up.

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In this episode, we’re joined by Amy Smith and Travis Miller, members of the Mindpick pod, to talk about the power of peer-based learning and what it really takes to thrive in FMCG.

Key highlights include:

How trust is built when things don’t go to plan—and why that matters in account relationships.
The value of being cross-functional and taking on challenges outside your comfort zone.
Why peer-based learning is so powerful—and how Mindpick fosters it.
The reassurance that “no one is alone” in FMCG—everyone is facing similar challenges.
The importance of staying ahead with data and AI to remain competitive.

This conversation is a must-listen for anyone in FMCG looking to grow, connect, and lead with confidence.

🎧 Tune in and hear how Amy and Travis are helping shape a more collaborative and resilient industry.

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We’re back with a powerful new episode featuring Brad Madigan, Managing Director at Brown-Forman ANZPI, whose career journey is as rich and layered as the brands he’s led.

From his early days at Unilever - to transformative leadership roles at Campari, Diageo, and SONY, Brad shares how aligning personal values with company culture has shaped every step of his path. His 15-year tenure at Campari culminated in a move to the UK as Managing Director, and now he’s bringing that global perspective to Brown-Forman.

In this episode, Brad opens up about:

The importance of value alignment in career decisions
How career breadth fuels personal and professional growth
What it takes to build high-performing teams that thrive
Why Brown-Forman is setting the standard for customer relationships in the industry

Whether you're an aspiring leader or a seasoned executive, Brad’s insights will challenge and inspire you to think differently about leadership, culture, and the power of purpose-driven work.

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Ever wondered what an NBM role really looks like inside a fast-moving, brand-led business like Bobby?

In this episode, we sit down with James Powers, National Business Manager at Bobby, to unpack the role in all its depth - far beyond the job title. James takes us behind the scenes of what it really means to be a commercial leader in today’s competitive FMCG landscape, where strategic thinking and day-to-day hustle go hand in hand.

We explore how he balances big-picture planning with on-the-ground execution, the art of working cross-functionally across sales, marketing, and supply chain, and why embracing “commercial intensity” is key to staying ahead. James also shares what it’s like to wear multiple hats, build retailer relationships that last, and stay agile in a business that’s always pushing for more.

Whether you're currently in an NBM role, aspiring to step into one, or just curious about the real challenges and opportunities behind the title — this conversation is packed with insights, practical advice, and a few career reflections you’ll want to take notes on.

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This week, Amy Darvill, Marketing Director ANZ at Vinarchy, joins us to share her thoughts on how to navigate a successful career in marketing. She gives insight into some of her own career highlights thus far, including going through the merging of two well established businesses in the wine industry.

Amy teaches the importance of the marketing function being included in business strategy (not an addition to) and that great marketing professionals should be confident in their ability to influence cross-functionally, speak the language of their stakeholders and demonstrate how their ‘brand-building activity’ is contributing to the growth of the business. In Amy’s words, it’s just as important to be able to market your ideas internally, as it is to market successfully to consumers – get the business inspired by your idea.

When it comes to career advice, Amy believes that you should take time to master your craft and learn, then the right career path will follow – the worst thing you can do is rush.

For anyone looking to lead with impact, build cross-functional trust, and grow a meaningful career—this episode offers thoughtful insight and grounded advice.

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In this episode, we sit down with Michelle Foley, Chief Customer Officer ANZ, at The Arnotts Group. Having spent an impressive 21 years developing her far-reaching career within a single organisation, Michelle delivers a masterclass in adaptability, curiosity, and resilience.

When it comes to succeeding in FMCG, we explore the importance of developing a deep understanding of your customer and staying in tune with the ever-evolving consumer landscape. And regarding impactful leadership, Michelle shares her insights around leading with curiosity over certainty, showcasing influence over control and setting an agenda rather than solving. Now operating at executive level, she reflects on how she develops talent within her team, encouraging open feedback and letting go of the belief that you must have all the answers.

For those currently leading teams, aspiring to lead, or learning to trust their own voice, this episode is full of insight on emotional intelligence, mental agility, and the power of leading with conviction.

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In this episode, Sarah Quinn, Head of Independents at Campari, talks us through some of her career-defining moments and how saying “yes” to opportunities, even when it has felt uncomfortable, has allowed her to build such a far-reaching and fulfilling career. Sarah’s advice: lead with curiosity, back yourself, and never stop seeking further development.

On navigating her career day-to-day, Sarah talks us through how she juggles people leadership and strategic planning whilst managing the BAU. She highlights the importance of prioritising her diary, smart delegation, and carving out space to think long-term while delivering in the short term.

Sarah discusses how good salespeople should be “a pleasure to deal with” as they position themselves as a source of intel and value for clients, the go-to during challenging times.

For those looking to lead with clarity, drive value, and be someone people want to do business with, this episode is full of sharp insight and practical inspiration.

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In this episode, Supriya Singh, Australia and New Zealand Managing Director at Blackmores, joins us to share the principles that have shaped her purpose-led career across global markets and iconic health and wellness brands.

Supriya reflects on the importance of choosing organisations whose mission you believe in, and how connecting with a brand’s purpose can fuel both personal and commercial growth. She shares how she’s navigated career transitions by backing herself, proactively planning her path, and embracing change as an opportunity, not a disruption.

We also explore the value of listening to consumers, creating communities, and building leadership capability grounded in compassion and care. From managing international moves to returning to the Australian market, Supriya offers practical insight into building meaningful networks and maintaining curiosity throughout your career.

For professionals looking to lead with intention, adapt with confidence, and build careers aligned to what matters, this episode offers inspiration and advice in equal measure.

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In this insightful episode, Ben Slocombe, Head of Marketing at Liquor Marketing Group and former Business Unit Director at Coca-Cola Amatil, joins Ben Carnegie to explore the key lessons and leadership qualities that have shaped his dynamic career across the FMCG and retail sectors.

Reflecting on his journey from global beverage giants to leading marketing for a member-owned retail group, Ben shares how challenging moments and career agility have driven his growth from seeking feedback and mentorship to navigating business complexity with a mix of commercial acumen and creativity.

He also unpacks the evolving role of retailers, the balance between short-term results and long-term brand building, and the value of staying curious, building networks, and owning the full marketing mix.

With practical advice for future leaders, marketers, and professionals across fast-paced industries, this episode is a rich conversation about leadership, learning, and how to stay ahead in an ever-changing landscape.

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In this insightful episode, Eddie Balemian, ANZ General Manager at Perrigo Company, joins Mike to share the story behind his rise in the global consumer health industry.

With a career spanning major FMCG players and now leading Perrigo’s growth across Australia and New Zealand, Eddie unpacks the leadership principles that have shaped his journey — including his open-door approach, belief in empowering teams, and balancing commercial performance with a people-first culture.

From navigating the challenges of multinational operations to unlocking local market potential, this episode is full of practical insights for emerging leaders, FMCG professionals, and anyone passionate about building great teams in high-growth environments.

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In this insightful episode, Toby Hilliam, CEO of Appetise, joins Andrew to share the journey behind his entrepreneurial career in Australia’s tech and food delivery space.

Toby’s path includes founding two businesses, Mutu and now Appetise - where he’s learned first hand what it takes to solve meaningful problems and create something customers truly need.

He shares his experience in building with intention, the importance of product-market fit, and why keeping the heart of the customer at the centre is non-negotiable for long-term success. From scrappy startup beginnings to scaling a purpose-led platform, this episode is packed with practical wisdom for founders, operators, and anyone looking to build something that lasts.

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In this inspiring episode, Samantha Hutson, General Manager at Nudie Foods, sits down with Mike to share the journey behind her impressive career in Australian & UK FMCG.

Samantha’s career seen her develop her tier 1 FMCG skills in the UK and Australia and apply them in a fast growth Aussie FMCG market leader with Nudie, first as Head of Sales and now as GM.

She shares insights into navigating fast-paced sales environments, building high-performing teams, and how staying curious and commercially sharp helped her seize each new opportunity. From global corporates to proudly homegrown brands, this chat covers it all.

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In this insightful chat, Tom Press, Sales Director for Key Pharmaceuticals (previously Sales Director for Microsoft ANZ) sat down with Mike to chat about his career and life and about all the serendipitous cross-overs in between.

Tom shares his insights about his long-standing career in the FMCG industry, why he then made the (successful) transition into the world of tech in a highly competitive candidate market, and then finally, how the FMCG world drew him back in!

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In the latest episode of the Your Future in Sales & Marketing podcast, Mike Dickson sat down with Graham Fairbairn, Head of Sales & Marketing for Mutti pasta sauces to talk all things career, life and travels!

Graham talks about being a global citizen, having lived and worked in over 10 different countries; his diverse FMCG career, the concept of the ‘imposter syndrome,’ and his relocation to Italy to grow the Mutti pasta sauce brand over there.

Graham has lived a very interesting life and has collected so many wonderful experiences along the way, which he gracefully shares with us on the podcast! It’s well worth a listen!

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In this amazing crossover episode, Mike Dickson is joined by not one, but two FMCG powerhouses, Dan Bitti, APAC Marketing Director for Jack Link's & Justin O'Sullivan, Sales Director for Jack Link's to share their career insights, the journey and ambition of Jack Link’s and ask the big question: What is the difference between Jerky and Biltong?

Key highlights include:

How they got to where they are today
Building the global Jack Link's brand in a market like Australia, where it was relatively unknown and new to consumers
The best ways sales and marketing can work together to grow a brand
The difference between beef jerky and biltong (and yes, there is one!)
Why passion, grit and determination will get you everywhere

So, grab your coffee (and perhaps some beef jerky?) and tune in!

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We’re back with our first senior leader on the pod for 2025, Kerry (Kez) Appathurai, National Sales Director at Lion – and what a story she has to tell!

In this insightful chat, Kez sat down with Mike Dickson to share her journey to becoming a sales director, what it’s like working in the consumer beverages space, paving the way for women in leadership, her role in the formation of the AACS Women In Convenience group, why it’s so important to love what you do, and so much more!

You won’t want to miss this one, so tune in now!

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In this special episode of the podcast, [axr] Sales & Marketing recruiters, Andrew Cannock and Ben Carnegie sat down to talk all this jobs, market trends, skills in demand and more! It's packed full of insights, as they talk through:

Trends we saw emerging in 2024 and how that impacted marketing, sales and category jobs.
What we can expect to see in 2025.
How candidates can set themselves to make great career decisions in 2025 and how the team at [axr] can help you with that.
The 4 P's of job searching.

It's a fantastic listen - tune in now!

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Back by popular demand - our review of the [axr] 2025 Salary Guide!

In this episode, Andrew Cannock & Ben Carnegie give you a deep dive into our latest salary guide, including:

What to expect from Sales, Marketing & Category roles in 2025
Market trends and industry insights
What the numbers mean
What we are looking for as recruiters when recruiting these roles and how we refer back to this guide
Role scope and in-demand skills for each role type
How to level up in your career and make great career decisions

It's a great listen, so tune in now, and don't forget to download our 2025 salary guide here: https://bit.ly/2025-salary-guide

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In the latest epsiode of [axr]'s 'How To' career series Amanda Dinte, Zara Church and Amelia Kettle sat down to share their top tips for resigning effectively.

Highlights include:

The main reasons why someone leaves a role, including: access to opportunities they are not getting in their current role, lifestyle factors, along with company culture and issues with management.
Advice they would give to people wanting to make a move and why it’s important to explore all your options first before taking that leap of faith.
The best way to have that conversation with your manager if you have decided to leave – approach the conversation rationally and level-headed. Be prepared.
How to navigate a counteroffer and what it really means.

If you're looking to make your next move, listen in now for some great advice!

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In the latest epsiode of [axr]'s 'How To' career series, Nick Constain, Andrew Cannock and Kunal Gupta sat down to discuss what you can do to get yourself interview ready! Highlights include:

First impressions matter
Demonstrate your interest in the business – do your research
Be authentic about who you are as a person, and your career history
The best way to approach the strengths vs weaknesses question
Using the STAR (Situation, Task, Action, Result) or CAR method (Context, Action, Result)

If you're looking to nail your next interview, tune in now!

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In the latest epsiode of [axr]'s 'How To' career series, Nick Constain, Amanda Dinte and Zara Church sat down to discuss the elements that make up a good resume and what will get you noticed. Highlights include:

Keep it simple - don't overly complicate the message
Treat your first page as your elevator pitch
Context is important
The value add to your resume is your achievements and how you measure those achievements
Is a cover letter required?
Get noticed online by optimising your LinkedIn profile - make sure it matches your resume.

If you're looking to refresh your resume and get noticed, tune in now!

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To celebrate our milestone 100th episode of the Your Future in Sales & Marketing podcast, we held a live event with all past guests, and turned the tables on podcast host Mike Dickson - this time, the interviewer got interviewed!!

With Trish Pegorer, MD for Mutti Australia at the helm firing off the questions, Mike shared his insights on:

His own career journey from Brand Management to Recruitment
Joining [axr] and building the Sales & Marketing practice
The importance of budling and supporting careers, not just filling jobs
The evolution of the podcast and quirky moments with guests
What he has learnt from his guests, including: careers should not be linear – gather experiences, maximise your potential, be patient, only you own your own career.
What’s next for the pod?

Guests also got a chance to ask some questions of Mike, and there were some curly ones in there!

It was a night of fun and laughter and well worth a listen!

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As we edge towards episode 100 of the pod, Mike Dickson sat down with Clare Darroch, Global Director of Sales for Vida Glow to talk about her varied and diverse career. Full of amazing insights, she shares her thoughts on:

Falling into sales after originally wanting to go into marketing, and how it’s the best thing that’s ever happened to her, career-wise.
The concept of manifesting and taking a positive approach to life and career.
Why having a stint in category will help you in an FMCG sales role.
The amazing growth journey of Vida Glow and how excited she is to be part of an organisation that is doing some amazing things in the market.
Her philosophy on work/life balance and how you don’t get paid for the minutes that you work, but rather the output that you produce.
Why it's so important to always be open to opportunities and never live with regret.

It's an amazing listen, so grab your headphones and tune in now!

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In this episode of Your Future in Sales and Marketing, Mike Dickson sat down with Kurt Hegvold, VP Commercial Area Head and Managing Director ANZ, Electrolux to talk all things career, life and leadership! Kurt talks:

Favourite brands, including Patagonia and their success with being purpose-led.
How he started out in psychology and ended up in FMCG by chance.
Why he has always been open to exploring new paths and new opportunities.
The experience of working for large Tier 1 FMCG organisations such as PepsiCo, Unilever and Coca Cola.
Why he always maintains a high level of curiosity in his career and brings a growth mindset to everything he does.
Finding those watershed moments in your career.
The best companies to work for as those that have a strong connection to their purpose and values and live those values every day.
The difference between being a functional leader, where the focus is more on your technical skillset, vs a senior leader where the focus shifts to your soft skills.

Kurt has some amazing insights to share, so grab your headphones and listen in now!

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In this insightful episode of our Future Leader Series, Andrew Cannock and Amelia Kettle sat down with Samantha Corrigan, Customer Marketing Manager for SC Johnson to talk all things career, life and hobbies!

In this episode, Samantha shared her thoughts on:

Her varied and interesting career journey and how it's always been a combination of "intention and circumstance."
Why she is always looking for new roles that are going to challenge her, widen her knowledge and "bridge the gap."
Being a Joe Berry award finalist and what that meant to her.
Her passion for mentoring and coaching
Why she would love to work overseas, have a side hustle and scale it.

The only thing left to do is grab your headphones and tune in!

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In this latest episode of our Future Leader Series, Andrew Cannock and Amelia Kettle sat down with Matthew May, Head of Sales, Woolworths for Inghams to talk all things FMCG, career aspirations, what it takes to be a good leader and advice for his younger self!

It's a great listen - tune in now!

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In this episode of the podcast, Mike Dickson sat down with loyalty powerhouses, Sue Temple, Founder & General Manager of L-Founders and Hollie Fenning, Head of Customer Planning & Continuity for the Coles Group to talk all things loyalty, customer brand and data in retail.

Between them, they have had some amazing career experiences, working in loyalty, customer, brand and data for the likes of Woolworths & Disney.

It’s a great episode, full of amazing insights and tips on how to keep your customers loyal, how loyalty is evolving and how to make a career in this unique space.

Tune in now to have your loyalty card stamped!

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In this special episode of the podcast, Mike Dickson sat down with former engineer, turned Sales professional, turned business owner, Steve Dumpleton to talk about his new business venture NorthStar Negotiation, career success and the role negotiation plays in career decision making.

Steve shares his pearls of wisdom when it comes to the principles of negotiation, including:

Be very clear on what your objective is
It’s not about you, it’s about them
Leverage is key
Delivery and communication style is important
Managing emotions – perception vs perspective

Negotiation for many can be difficult, so this episode is one not to be missed! Tune in now!

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In this special episode of the podcast, two worlds collide as Mike Dickson & Andrew Cannock sit down for a joint interview with Future Leader (Sophie Scott, Customer Director for Woolworths Group) and Senior Leader (Michelle Foley, Chief Customer Officer for The Arnotts Group) to talk all things Sales, namely:

Where is the Sales function now?
What journey is it on? How has it evolved?
What does the future of the Sales function look like?
What does a career in Sales look like?

Sophie and Michelle also tackle the misconceptions people have about sales and why it’s so much more than just hitting numbers and targets!

This is a must listen podcast for anyone aspiring to a Sales career in FMCG, if you're looking to take that next step in your career or you’re interested in finding out more about what Sales professionals actually do!

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In this episode, Mike continues his journey of speaking to great Scottish leaders, sitting down with the enigmatic Michael King, Sales Director for Haleon.

Michael talks career, life, travel, people and how he got to be where he is today.

Key highlights:

· His journey from Scotland to Australia

· How he fell into a Sales career and made it his own

· Leaving FMCG to start his own company and what drew him back into the Corporate Sales world again

· The importance of creating a good company culture and being the type of leader who encourages personal and professional development amongst their staff

· Why you should always be your authentic self in life and business

It’s a fascinating listen, check it out now!

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In this fascinating chat, Mike Dickson sat down with Laura Johnson, the wearer of many hats (and no, we're not talking about actual hats!)

With a career that has spanned both Marketing and Recruitment, Laura has achieved a lot, and is now the Founder of Strivin,' an initiative that helps professionals find connections and access content that will fast-forward their career growth. She is also a published author of a book about Women in Leadership, and she still has more to achieve!

Impressive as she is humble, this is an episode not to be missed.

To learn more about Laura's book, check out the link here: https://lnkd.in/giuXGm-2

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In this exciting episode of the podcast, Mike spoke to Mark Powell, Chief Customer Officer at Inghams.

With his trademark enthusiasm and honesty, Mark shares his very interesting and diverse career, from accounting to sales, wine to chickens and taking bold risks along the way.

Tune in for some great insights on his philosophy of cultivating culture before performance and his tips on empowering highly engaged teams.

This podcast is jam packed with amazing insights and career advice - so grab your headset and listen now!

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In the second episode of our 'How to Series,' [axr] recruiters Amelia Kettle, Kunal Gupta and Connor Weetman sat down to talk about some key things to consider when you're looking to take that next step in your career, but are unsure as to what that might look like. Key highlights include:

Assessment your current mood for change - does your job bring you joy and are you happy to get up in the morning and go to work, or does it invoke feelings of dread?
Researching salary guides in your industry / job to see if you are being paid market rate - this can help you to decide what your next step might be.
Having someone you can speak confidentially with about your career goals and aspirations - for example a mentor, a friend or your friendly recruiter!

Listen now for some great insights and useful tips!

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In this first episode of our Future Leaders Series of the podcast, hosts Andrew Cannock & Amelia Kettle talk to Pete Doran, former Customer Marketing Manager for V2 Food.

In this candid chat, Pete speaks vulnerably about his experience with redundancy and how he juggles his career with life, being a father to both a human and fur-child and having a career-driven wife who travels frequently (and gets a few honorable mentions).

Can you have it all? Find out in this candid chat with an impressive future leader!

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In this special episode of the podcast, Mike Dickson sat down with FMCG extraordinaire, Paul Bull to talk about his new venture Mindpick and the exciting new ‘Growth Pods' that are launching soon!

So, what is a Growth Pod? Paul describes it an “innovative career coaching and mentoring service designed specifically for FMCG professionals to help them navigate the complexities of the FMGC world, sharpen their thinking and execute more effectively.”

[axr] are excited to be partnering with Mindpick to support the Growth Pods. In this podcast, Paul shares his insights into how this new coaching service came about and what people will get out of it.

Listen in now and if you are interested in joining a Growth Pod, you can register here.

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In this pod, Mike Dickson speaks to Rachel Humphrey, Marketing Director of Mars Food. Rachel share some amazing insights into her career and tips for aspiring marketing leaders, along with discussing:

Why she loves marketing and how it all started with a pen!
The power of storytelling
The move from the UK to Australia and how it sparked a different path in her career
The difference between brand development and brand management and what she loves about both!
The importance of intelligent risk taking and raging curiosity in marketing

It’s an episode not to be missed! Tune in now.

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In this mini pod, Mike sat down with Rachel Humphrey, Marketing Director of Mars Foods.

She talks being like Aldi - "good different" and Ted Lasso as the ultimate leader! It's one not to be missed.

Tune in next Thursday at 9am for the full chat!

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Tune in for a pod with a difference!

In this episode, Mike interviews Richard Morgan, Founder of Freedom Funding, about how to build financial wealth whilst building your career.

He talks:

The move from FMCG sales to property development and wealth creation
Turning a side hustle into a career
The experience of starting from scratch in a new industry
The similarities between career management and wealth management – how to make good financial decisions that align with a good career decision.

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This week's rapid fire is with Richard Morgan, founder of Freedom Funding and former FMCG sales professional. He talks career advice and who he would most like to work with.

Stay tuned for the FULL PODCAST which will be live next Thursday at 9am!

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In this episode, we get candid with Elizabeth Miller, GM for Manassen Foods as she shares some amazing insights on life and career, including:

Life in Scotland and what brought her to Australia
Her start in Chemical Engineering and how she decided it wasn’t for her
Taking opportunities as they come and stepping up into leadership roles
Importance of taking jobs that are fulfilling and where she is adding value
Why it’s okay not to know everything

It’s a chat not to be missed. Tune in now!

In this mini pod, Elizabeth Miller, General Manager of Manassen Food Group, talks the 3 C’s that describe her, meeting Richard Branson, and her biggest career achievement.

Stay tuned for the FULL PODCAST which will be live next Thursday at 9am!

Join us for an insightful chat with Paul Hennessy, Sales Director for Moet Hennessy.

Paul has had an amazingly fascinating career as a citizen of the world, having worked both overseas and locally for big brand names including: Wella, Loreal, Diageo and, now, Moet Hennessy. In this chat, he talks about:

his start in recruitment and the old school methodology (think Yellow Pages!);
why he made the move to FMCG from recruitment;
the importance of brand;
the intersection of life and career; and
the best interview question he has heard!

It’s a chat not to be missed. Tune in now!

In this mini-pod, Mike Dickson gets to know Paul Tucker, Sales Director at Moet Hennessy with 5 rapid fire questions!

Stay tuned for the FULL PODCAST which will be live next Thursday at 9am!

Join Mike Dickson as he guides Philippa Moig, Group Business Director &
New Business Lead of PHD, through a live interview-preparation session, offering invaluable tips on enhancing the storytelling aspect of her career journey, leveraging her strengths, addressing development areas, and mastering the art of answering competency-based questions.

Philippa also shares insights from her transformative experience in The Marketing Academy, a prestigious program in the marketing industry.

What happened in the job market for Sales, Marketing and Category in 2023 and what can we expect to see in 2024?

In this episode, Mike is joined by [axr] Sales & Marketing Consultants, Andrew Cannock & Amelia Kettle as they share their insights on the year that was, predictions for the year ahead, and the roles that will be in high demand in 2024. Highlights include:

Organisations will have to be more creative in their approach to retention
Flexibility is still very much an important consideration
There's been an increase in roles in the innovation space - particularly in ecommerce and digital
The mid-market continues to be in high demand.
National Business Managers are back!

It's one not to be missed - so pop your headphones on and get listening!

In this special episode in our "How to" series, Mike Dickson sat down with [axr]'s Sales & Marketing Consultants, Andrew Cannock and Amelia Kettle to discuss how candidates can work with a recruiter effectively in order to get the best value out of the relationship.

Key insights include:

Recruiters can only place about 5% of people that they meet - but they can help with career goals, directions and how you can best position yourself for success.
Do your research
Be clear about your career goals
Be honest and authentic
Don't wait until you are desperate for a role before reaching out!

It's a great episode, with some very valuable insights shared and well worth a listen!

In this special event podcast episode, we answer the age old question of who really runs the business?

Broadcast live at the Campari Offices and with over 80 guests in attendance, we assembled an expert panel of senior FMCG leaders across Sales, Category, Marketing & Finance to put forward their case for why they think their function actually runs the business!

There was lots of very healthy debate from our panelists (listed below) and some fantastic questions asked from our highly engaged audience. It's an episode not to be missed!

Katie Steel - Sales Director, Campari
Sheri Juchau - Category Director, Ferrero
Derek Oliver - CEO, Vanessa Megan Naturaceuticals
James Gregory - CFO, Leaders on Demand

Tune in to see who the winner was!

In the latest episode of the Your Future in Sales and Marketing Podcast, we speak to the engaging and effervescent John Foong, Chief Revenue Officer for Domain.

John has had an incredibly impressive career, working at powerhouses from the likes of Google, Uber, and now at Domain.

He talks about:

His travels around the world and what that taught him
Why he wanted to be a Prime Minister as a child
Why it’s important to take every opportunity you can, being open and seeing where it takes you
The toothbrush test and how it inspires innovation
The power of your network
Staying humble and not needing to have all the answers
Stopping to say thank you to those who have helped us on our journey
Taking every opportunity to listen and learn

In this week's Mini Pod, you'll hear quick-fire career insights from the Chief Revenue Officer for Domain, John Foong.

Stay tuned for the FULL PODCAST which will be live next Thursday at 9am!

From Sales to Marketing and everything in between, Nicole Parker, Director of Marketing & eCommerce for Weber Barbecues, has had a very interesting and diverse career.

We were lucky enough to sit down with her to find out what she has learnt along the way, the advice she has for others wanting to take that step in up in their marketing career or if they want to pivot to a new area.

She shared some excellent career advice, including the importance of:

✅ Taking control and being in the driver's seat of your career
✅ Celebrating and sharing your accomplishments
✅ Being clear on your development areas
✅ Making it known where you want to go in your career
✅ Stepping outside of your functional area to get to know the business as a whole

It's an episode not to be missed – especially where she talks about meeting George Clooney!

In this week's Mini Pod, you'll hear quick-fire career insights from the Director of Marketing and eCommerce ANZ with Weber Barbecues, Nicole Parker.

Stay tuned for the FULL PODCAST which will be live next Thursday at 9am!

Marketers have the ability to change the world, and with that power comes great responsibility.

Today's Episode features two Marketing legends, who were both selected for the prestigious Marketing Academy:

Jade Lish, Head of Marketing, v2 Food
Jane King, Head of Marketing Communications, Cartology (Woolworths Group)

This dynamic duo had a transparent and hilarious chat with Mike Dickson about sliding door moments in their unique careers, the power of empathy & vulnerability in the workplace, and the art of effective communication.

They agreed on a top piece of advice for getting the most out of your career: embrace lifelong learning!

This Pod Episode is a definite MUST for your Christmas holiday playlist.

In this week's Mini Pod, you'll hear quick-fire career insights from inspiring and honest Head of Marketing Communicatons with Cartology, Jane King.

Stay tuned for the FULL PODCAST with Jade Lish which will be live next Thursday at 9am!

In this week's Mini Pod, you'll hear quick-fire career insights from the cheeky and hilarious Head of Marketing for v2 Food, Jade Lish.

Stay tuned for the FULL PODCAST with Jane King which will be live next Thursday at 9am!

From semi-conductors to sundried tomatoes. It's safe to say that Mimmo Lubrano's career has been unique. Along the way, he has made mistakes and learned tough (and expensive) lessons, but has also built a career full of love, family, freedom, and endless passion.

In this engaging Episode, Mimmo's infectious energy shines through, and really makes you think about your own career. He reminds us to:

Do something you LOVE and money will come later
Enrich the lives of those you work with
Don’t charge for advice, it will always come back around
Take control of your own career - "a wheelbarrow won't move unless you push it"

This Podcast has something for everyone - don't miss it!

In this week's Mini Pod, you'll hear quick-fire career insights from the passionate & dynamic Director of Sandhurst Fine Foods, Mimmo Lubrano.

Stay tuned for the FULL PODCAST which will be live next Thursday at 9am!

Are you Category Curious? What is Category, and what does a career in this space look like?

We gave Mike Dickson a little break and our very own Category expert Andrew Cannock took the reins, speaking with a star-studded line-up of specialists in this field:

Angela Craven, Head of Category & Shopper, George Western Foods
Chris McKay, Head of Category Development, Reckitt
Kate Bean, Head of Category, RGM, Commercial Planning & Customer Marketing, Kellanova

In this Episode, our panellists demystify the secret society of this unique FMCG function, provide advice on how to turn a hobby into a profession, and why you should always work your networks; internally, externally, up AND down.

Most importantly, listen to the connection between Category and Pizza!

𝐖𝐡𝐚𝐭 𝐰𝐨𝐮𝐥𝐝 𝐲𝐨𝐮 𝐝𝐨 𝐢𝐟 𝐲𝐨𝐮 𝐰𝐞𝐫𝐞𝐧'𝐭 𝐚𝐟𝐫𝐚𝐢𝐝 𝐨𝐟 𝐟𝐚𝐢𝐥𝐮𝐫𝐞?!

Today's Pod features an open & honest chat with 𝐓𝐢𝐦 𝐘𝐨𝐫𝐤, 𝐂𝐄𝐎 𝐨𝐟 𝐯𝟐 𝐅𝐨𝐨𝐝 (FMCG plant-based meat alternative business), about taking risks, leaning into and learning from challenges, and having fun in your career.

Listen to the words of wisdom that Tim lives by to get through challenging times, and the sliding door moments that have made him one of the best FMCG leaders in the market today.

Enjoy our new mini pod, an intro to our next on the Your Future in Sales and Marketing Podcast. In only a few minutes, you'll find out what makes them tick and gain an insight in what's to come.

This week on Your Future in Sales and Marketing, we have CEO of V2 Food, Tim York,

Enjoy!

In this episode, Mike Dickson chats with HR superstars Karen Coyle of William Grant & Sons and Nellie Tierney of Campari.

In this HR special you'll hear our guests insight across a breadth of combined industries. You will learn their experience within HR, including their opportunities and how it functions within the business, specifically in terms of leadership.

Enjoy!

Enjoy our new mini pod, an intro to our next on the Your Future in Sales and Marketing Podcast. In only a few minutes, you'll find out what makes them tick and gain an insight in what's to come.

This week on Your Future in Sales and Marketing, we have one of our first HR guests, Karen Coyle of William Grant & Sons.

Enjoy!

Enjoy our new mini pod, an intro to our next on the Your Future in Sales and Marketing Podcast. In only a few minutes, you'll find out what makes them tick and gain an insight in what's to come.

This week on Your Future in Sales and Marketing, we have our first double interviews and HR guests Nellie Tierney, HR Director of Campari.

Enjoy!

In this episode, Mike Dickson chats with Marketing Director at William
Grant & Sons, Jonathan Sully.

Jonathan is one of Australia's best known marketing leaders. Throughout this episode, Mike will un-pick his career journey across a range of diverse marketing functions from Hasbro to WWE. With a career that broad, there's plenty of advice to unpack.

Enjoy!

Enjoy our new mini pod, an intro to our next on the Your Future in Sales and Marketing Podcast. In only a few minutes, you'll find out what makes them tick and gain an insight in what's to come.

This week on Your Future in Sales and Marketing, we have one of Australia's best known marketing leaders, Jonathan Sully, current Marketing Director of William Grant and Sons.

Enjoy!

In this episode, Mike Dickson chats with Head of Marketing at Baiada, Yash Gandhi.

Yash is a regular in Australia's Top 50 CMO's. His career spans great breadth of knowledge across FMCG both client and agency side. Throughout this episode you will learn from an industry expert on how he has progressed throughout his career, with some interesting moves along the way. Don't miss his expert advice on how to impress in your next interview and how you could exceed in marketing.

In this episode, Mike Dickson chats with Head of Category at Kelloggs, Kate Bean.

Kate is one of our first category experts, and she comes with a great breadth of knowledge. Her career spans great experience within FMCG. Throughout this episode you will hear Kate's insight and advice into the world of category where she explains the importance of gaining breadth throughout your career. She's talking from experience!

Don't miss it!

In this episode, Mike Dickson chats with current Sales Director of Mutti, Daniela Stapleton.

Throughout this episode, you will understand Daniela's career movements, milestones and key takeaways from her impressive career so far within FMCG. Having worked for Unilever, Cerebos, Pernod Ricard and now Mutti, Daniela has gained some great insights into what it takes to succeed within FMCG and provides us with great advice on how to further your career, as well as what questions you should ask yourself before you take the next step.

Don't miss it!

In this episode, Mike Dickson chats with current Sales Director of Mutti, Daniela Stapleton.

Throughout this episode you will understand Daniela's career movements, milestones and key takeaways from her impressive career so far within FMCG. Having worked for Unilever, Cerebos, Pernod Ricard and now Mutti, Daniela has gained some great insights into what it takes to succeed within FMCG and provides us with great advice on how to further your career, as well as what questions you should ask yourself before you take the next step.

Don't miss it!

In this episode, Mike Dickson chats with Founder and Managing Director of Drinx Factory, Ariah Michel.

Ariah is our youngest guest we have interviewed on the podcast so far, and although he may be at the early stages of his career in terms of time, he is not waiting to make things happen. Ariah has already gained heaps of experience within the liquor industry, working in sales previously for Ampersand Projects and Saintly before going on to launch his own marketing business, Drinx Factory. His unique positive and driven attitude is stand-out throughout this episode and is a great listen for all, especially those at the beginning of their career.

Give it a crack!

In this episode, Mike Dickson chats with Commercial Director of FMCG Analytics Paul Bull.

Paul is a well experienced FMCG superstar who has recently helped head up FMCG Analytics. FMCG Analytics is a specialist revenue management business, set up to help clients optimise growth through a combination of revenue growth management and cloud based tools. This, alongside Paul's exciting career at businesses such as Kellogg's, Campbells and The Advantage Group makes this a great episode, filled with lot's of insight and advice on how you can excel within your career.

Don't miss it!

In this episode Mike chats with Susan Catania, Business Executive Officer at Nestle, on how you create a path towards the top of a Tier 1 FMCG.

Throughout this episode, Susan reflects on her 19 year long career at Nestle providing insightful advice on how she progressed throughout her career. Her authentic leadership approach and strong commercial expertise can be recognised throughout, as well as great FMCG career advice throughout the episode.

Don't miss it!

In this episode Mike chats with Tyler Martin, the previous Olympian, now entrepreneur who is cracking open FMCG.

Throughout this episode, Tyler talks us through all 3 of his start-up businesses, where he found his inspiration, his learnings along the way and some crucial advice on how to succeed as an FMCG entrepreneur.

Don't miss it!

In this episode Mike chats with Katie Steele, an experienced retail professional who has achieved success at companies such as Dyson, Dan Murphy's, Diageo, and Asda.

Throughout this episode, Katie explains the role of a sales director in detail and what is takes to become one. It's filled with useful info and advice for all listeners.

Don't miss it!

In this episode Mike chats with Katie Steele, an experienced retail professional who has achieved success at companies such as Dyson, Dan Murphy's, Diageo, and Asda.

Throughout this episode, Katie explains the role of a sales director in detail and what is takes to become one. It's filled with useful info and advice for all listeners.

Don't miss it!

In this episode, Mike chats with Sales Director of Obela, Claire Wait.

Claire is a growth-minded commercial sales leader with experience driving revenue and profit growth across a variety of FMCG categories, customers and channels. Throughout the podcast Claire reflects on her career journey, what's led to some of her career decisions and gives some insightful advice for all listeners.

Don't miss out on hearing how Claire helped grow the now category leader from 6 sku's to becoming a market leader and all the other useful insights she provides throughout the episode.

Enjoy!

In this episode, Mike Dickson chats with fellow Sales, Marketing and Category recruitment consultant, Andrew Cannock, dissecting the newly re-launched [axr] Recruitment and Search 2023 Salary Guides.

Here they discuss renumeration, trends in roles and what makes our Salary Guides the best in the business.

Enjoy!

In this episode, Mike Dickson chats with Sue Temple, a global superstar of retail, FMCG, category, insights, shopper and loyalty. We chart Sue's career to her current role as ANZ General Manager of L-Founders of Loyalty, and learn her career mantra; ABC - ability, breaks and courage.

Enjoy!

In this episode, Mike Dickson chats with Chris Walker, Pacific Sales Director at Hasbro.

In this episode, Mike Dickson chats with Chris Walker, Pacific Sales Director at Hasbro. Chris is a Sales Director with his roots in retail and a career path that has seen him move half way around the world to lead some of Sydney's highest profile consumer brands in market. He highlights the importance of being open minded, learning what you like, and learning what you're good at early in your career.

Enjoy!

In this episode, Mike Dickson chats with one of our newest recruitment consultants, Andrew Cannock, on their predictions for the 2023 FMCG consumer sales, marketing and category job market.

Andrew joins us from a strong sales and category career, however most recently making the move from internal recruitment at George Weston Foods to join us here at [axr]. Mike and Andrew chat about what we learned from 2022, what they think is going to happen in 2023 and how can you position yourself to get the most out of your career.

Enjoy!

In this episode of Your Future in Finance, we are joined by our very own [axr] recruitment & search Directors, Greg Madden and Mike Dickson, who will chat about Getting Interview Fit. They will share insights and their experience with interviews and how to better perform in "meetings".

Enjoy!

In this episode, Mike Dickson chats with Imran Khan, Managing Director at TCC Distributors about owning your own development, every day!

Imran is a well experienced FMCG Manager with fantastic leadership skills and a clear understanding on driving performance across businesses, teams and individuals. He highlights the strategic moves you can make in your career for long term success.

Enjoy!

In this episode, Mike Dickson chats with Olivia Sutherland, Marketing Director at Krispy Kreme, about "Being yourself, work & life".

Olivia is a classically trained FMCG Marketer with an entrepreneurial spirit who enjoys a fast-paced and lively environment. And will share her insights on where ideas and innovation comes from every part of the business. Doggie doughnuts? A winner.

Enjoy!

In this episode, our host, Mike Dickson, meets John McLoughlin, CEO of the Advantage Group. John talks with passion about the importance of engagement in the relationship between retailer and supplier and the impact an individual NAM and Category Manager can have on a TAG score.

John is passionate about helping clients achieve mutually successful commercial outcomes with retail partners and believes wholeheartedly in a philosophy of pragmatic collaboration between retailers and suppliers. Advantage Group is the leading advisor in business-to-business engagement globally.

Enjoy.

In this episode, Mike Dickson chats with Emma Quigley, Sales Director at Koala, about "Leading sales in a market disruptor".

Emma’s path to Sales Director is pleasingly unconventional, a bit like the Koala business. They explore how a mindset to disrupt the norm has played out in Emma’s career and in Koala’s success.

It's a very interesting conversation as Emma has a diverse background from start-up, and scale-up to blue chip, and is passionate about lifelong learning and not standing still.

Enjoy!

Keith Shortall, GM of North Asia and Consumer healthcare International for Johnson and Johnson, joins Mike Dickson to discuss the theme “Should you consider a global or regional role?”

Keith has done both in a career that has taken him from a success domestically in Australia and overseas to the Pacific Islands, Hong Kong, Bangkok and Singapore. They unpick what it’s like building an overseas role into your career for you and your family.

Keith has several years of experience in FMCG and has acquired extensive knowledge and broad commercial understanding in managing organisations, building capability and leading teams to build sustainable growth. This is a very interesting session that you don’t want to miss it.

Enjoy!

Donna MULHOLLAND, Marketing Director for Bacardi, joins Mike Dickson to discuss "The classic Marketing career".

Donna has had over 20 years of experience in major blue chip global and local FMCG businesses and has just recently joined the drinks industry as the Marketing Director ANZ for Bacardi Martini. Donna will share her story and insights around her own personal career goals and challenges to achieving success.

Donna has worked for some of the biggest brands in the market in a classic pathway to Marketing Director. "Make space in the pace" is just one of many pearls of wisdom shared in this high-energy conversation.

So, let’s get into it! Enjoy.

EPISODE 50!!! This is the 50th episode of Your Future in Sales & Marketing. A huge thanks to the 50 leaders who have shared their journey and insights, to help you broaden your perspective and get more out of your sales and marketing career. We’ve been constantly amazed by the growing popularity of the pod and the quality of business leaders committing their time to be our guests. And, we have many more leadership journeys to share with you!

In this special episode, James Farrow, Sales Director for Upfield, joins Mike Dickson to discuss "From Tier 1 FMCG to PE". James is an inquisitive thinker with extensive international Sales/Marketing and Strategy leadership experience and will share his journey from working in traditional tier 1 FMCG businesses through to being involved in Start-ups, Consulting and Private Equity, leading into new fast-paced categories and channels and perhaps debunking a few myths along the way.

We hope you enjoy!

Amanda Schmidhofer, Chief Consumer Officer for Mrs Mac’s joins Mike Dickson to discuss, "Leaving FMCG is NOT the career risk it once was".

Amanda will share her story and insights around her own personal career goals and challenges to achieving success. With over 15 years of experience in leading flagship portfolios, Amanda is known for making the complex simple and mobilising teams to deliver a shared vision.

Amanda’s career has taken her from classic tier 1 FMCG with Nestle and Coke to the B2B world with Bingo Industries and back into FMCG with Mrs Macs. In years gone by, a move for a marketer out of FMCG was risky, would you get back in? But today, that view has changed, and Amanda is living proof.

So, let’s get into it! Enjoy.

In this episode, Mike is joined by Liam Loan-Lack, CMC and explores how to make a move from agency to client-side. Why doesn't it happen more? How good would it be to see talent flow in both directions?

After reaching the senior levels of IPG, Liam made the client-side move happen. Not without a large degree of planning and persistence, he landed the CMO role for My Muscle Chef and is now about to take a new position in a new industry with CMC markets.

It's a refreshing look at both sides of the fence - enjoy!

In this bonus collaboration podcast, Mike Dickson chats with [axr] Recruitment Experts Callum Jones-Bray and Chris Hamil, sharing insights and advice about "Making a move in a hot market".

Now, this is one podcast you will want to listen to; some of the topics that are discussed during the podcast are:

What is and why the market is hot?
What does a hot market mean for companies, candidates and recruiters?
What should a candidate do (and not do) in a hot market?
What adverse behaviours are we seeing?
How long will the hot market remain?

After listening to this great pod, connect with Mike and his guests:

https://www.linkedin.com/in/mikedickson2/
https://www.linkedin.com/in/callum-jones-bray-b52b2093/
https://www.linkedin.com/in/chrishamill7/

And for more information or a career chat, contact [axr] team:
https://www.axr.com.au/

In this episode, Mike chats with Daniel Roberts, Sales & Marketing Director for Shine, a fast-growth energy drinks business taking on some of the biggest brands around.

We’re going to explore the move from elite sports to commercial leadership, unpicking Daniel’s own journey from sport through tier 1 FMCG through to his current role with Shine, a fast-growth energy drinks SME with huge ambition.

Enjoy!

In this episode, Mick Dickson meets Alyse Berriman, co-founder and GM Director of Liquefy Health, an incubator spin-off business from Pharmacare.

The theme of this pod is The Entrepreneur Within, how did Liquefy come about, how does Alyse manage the business and how does she attract, develop and retains her team.

Enjoy!

In this episode, I meet Yvette Costi, CMO of Blooms the Chemist.

We discuss her viral blog, Hire the Outsider; it’s the best risk you’ll ever take.

Why do so many hiring managers stay in their lane, how much are they missing out, and what can a candidate (or recruiter) do about it!

Enjoy!

Check out Yvette's blog in the CMO Magazine, "Hire an outsider"
https://www.cmo.com.au/blog/cmo-view/2022/02/09/hire-an-outsider-its-the-best-risk-youll-ever-take/

And if you are interested in the book that Yvette recommend during the episode, check the link below.

https://www.amazon.com.au/Loudest-Duck-Diversity-Embracing-Differences-ebook/dp/B002U3CBXE

The Loudest Duck: Moving Beyond Diversity while Embracing Differences to Achieve Success at Work

In this episode, Mike chats with Andrew Sutherland, Managing Director of Lightswitch Consulting about making the move from corporate to consulting.

They discuss the career transition from corporate to consulting, exploring why and when to make the move and how to make it stick.

Andrew also shared his advice on the top 3 things a business needs to focus on , what makes the difference for an individual to maximise their potential and what makes a successful consultant.

In this episode, Mike chats with Jeff McKenzie, Commercial Director of Pernod Ricard.

They tackle a hot topic at the moment: are organisations are developing structures and talent for the future?

They discuss whether businesses have kept up with strategies for talent development, attraction & retention, people & structures? What changes can we expect going forward and who will lead the change? How will we develop the talent we need now and for the future?

Of course, Mike also asks Jeff his best career advice and thoughts on what kind of relationship you should have with a recruiter.

Listen and enjoy!

We are back! To kick off our 3rd season we chat with Trish Pegorer, Managing Director of runaway FMCG success, Mutti!

Mutti has disrupted a mature category of tinned tomatoes and achieved incredible growth and success. Trish has led the way from the start, despite having a non-traditional FMCG background.

Listen as she talks about her own career journey, the incredible growth of Mutti and how she’s built one the most impressive teams in Australia.

In this final episode for 2021, Mike explores the transition from a successful FMCG career to the world of Google with Robbie Lawson. He gives us an insider's look at what's involved in making the transition, the many diverse career opportunities available and the rapid pace of change within Google. He also introduces us to the term, "Googliness" which is the cultural connection between the individual and Google. And, Robbie turns the tables on our host by asking him a couple of hard-hitting questions.

In this episode, Mike's guest is Oliver Tatlow, Regional Director for Reckitt Hygiene ANZ. Olly urges you to get career experience in eCom, as you only have 2 jobs at most before it becomes the biggest channel in the FMCG world. He shares a clear plan for being successful in an interview, his thoughts on new hybrid working environments and the right way to raise your profile and start a career conversation with your leaders within the new world of work.

In this episode, our guest is Hanna Fold, Sales Director for Unilever’s Food and Refreshment business. If you’re feeling a little tired as we come to the end of a long year, Hanna’s energy will give you the boost you need to get across the line. And, for the many who are targeting 2022 as a career transition year, she gives some very practical advice about how to show up and impress in an interview.

In this episode, Mike talks with Victoria Baker about how she transitioned from a successful career in FMCG to leading brand development for the bathrooms and kitchen business, GWA Group.

They chat about the role marketing should play in an Executive team, how marketers can work effectively with sales, the immense value of being in front of customers and how much you can learn from being asked to present to the Board. With help towards the end of the podcast from her incredibly cute French Bulldogs, she also shares the best NPD she's been involved with and tips on how to create time for creative thinking.

In this episode Mike chats with Chris Shaw, Sales Director of Diageo and Chair of the Drinks Association Embrace Difference Council. They have a great conversation about Chris’ career to date and he shares advice to aspiring Sales Directors on the L&D and breadth of experience necessary for the role. Chris also shares his thoughts on start ups and talks candidly about the importance of diversity both in the sales function and the drinks industry.

In this episode, Mike gets the inside scoop as he chats with Gerard Smith, the Global CMO of Freedom Foods, soon to be called Noumi (subject to shareholder ratification). Aside from learning the potential new name for Freedom Foods, they discuss how much Gerard learned from his time leading marketing and CX for TAFE and how leaving FMCG and working overseas could be enhancing for your career and leadership; the dynamics of the relationship between CMO and CEO and what role marketing plays on the ELT.

In this bonus episode, Mike chats to Rich Curtis, CEO of FutureBrand Australia, a leading branding agency.

Rich’s career has seen him plot a path from London to Australia and Bangkok, working for some of the world’s most highly regarded marketing agencies. He took the bold decision to buy FutureBrand Australia from InterPublic Group in 2020, completing the transaction when COVID was raging across the world and the majority of his team, based in Melbourne, were facing a 112-day lockdown. Rich discusses how their business and teams already had a competitive advantage to continue to thrive in a virtual environment. He also shares insights and advice from his role as an agency CEO on what makes a great relationship between agency & client and what the future looks like for marketing and Future Brand Australia.

This week we have double trouble with two Sales Directors, Dave Tuffin and Craig Wagner from Blackmores.

Navigating some tricky technical problems mid-episode, Craig and Dave don’t miss a beat! They share with Mike their best career advice, their toughest career decisions and some superb insights on taking the step up to being a Sales Director including the 3 key traits of a great Sales Director; the range of soft skills you need to develop to be effective in the role, as well as, what impresses them in an interview.

In this episode, Mike chats with Tamara Howe, a marketer whose 18-year career with Kellogg’s has given her global experience as a Marketing Director in the US and Australia to GM of New Zealand.

She talks about how important it is to keep challenging yourself and how learning and development never stops, not matter how senior you are in a business. She also speaks candidly about becoming a General Manager. The opportunities and challenges you face leading a business when you come from a Marketing background, and how you need to ensure that you are seen as more than just the 'colouring department', especially if you want to become a CEO.

In this episode, Mike chats with Cheryl Hayman, a professional Non-Executive Director or NED. Before embarking on her NED Career, Cheryl was a marketer working in FMCG and QSR, holding senior roles and leading functions for Unilever, Yum! George Weston Foods. They discuss the transition from working in a business to being part of a Board. What does the role actually entail? What happens at board meetings, what are measures of success and risks involved? How do you land a NED role and at what stage in your career should someone get board exposure? She also discusses her thoughts on diversity and innovation for boards and businesses in the future.

As a Non-Executive Director, Cheryl's board portfolio of organisations includes Beston Global Food Company, Shriro Australia, HGL, Chartered Accounts ANZ, the Darlinghurst Theatre Company and Peer Support Australia. She’s also a mentor for The Marketing Academy and a member of the Board of Advisors for the federal government’s Digital Technology Taskforce.

In this episode, Mike meets with Kristy Ryan, Commercial Director of William Grant & Sons. Kristy is one of the few female sales directors in liquor and talks candidly about how much the industry is evolving, but just how far diversity still has to go.

She shares great insights into the role of a Sales Director and what's really involved in taking the step up to the role and leading a team, she also explains what a "triple win" means and gives some very practical tips on exactly how and when you should start a conversation about reviewing your salary.

In this episode, Mike chats with Michael Roe, Sales Director of Selley’s part of the Dulux Group. Michael is a career marketer who made the move from Marketing Director to Sales Director when working with Johnson & Johnson. He talks candidly about the unique perspective that gives him, both in customer Top to tops and around the board table. He also discussed the opportunities and challenges of making the move from marketing to sales (or vice versa) and his advice on how the two functions could collaborate better with customers.

In this episode of Your Future in Sales & Marketing, Mike talks with Esme Borgelt, Managing Director of Kellogg's.

Esme is our first MD on the podcast and we discuss how she made the step from leading the Sales function to leading a business. For Esme, it was a conversation with an HR leader who challenged her to vocalise her career goal. That shift in mindset enabled the business to support Esme in that journey, to give her the tools and confidence to take that step. She also discusses the role of an MD, the part the MD plays in managing a healthy tension between Sales and Marketing and how they prioritise their time between managing internal vs external factors.

In this episode of Your Future in Sales & Marketing I’ll be talking with Adam Ballesty, the new CMO of Dominos.

Adam shares some of his thinking about his upcoming first 90 days in his new gig, reveals the best team he’s ever worked for and how staying as a specialist brand marketer is unlikely to enable you to take on the big CMO roles.

Adam has more than 20 years’ experience in consumer and retail marketing, specialising in food and beverage marketing and brand leadership. Most recently, he spent two years as General Manager of Asia-Pacific for non-alcohol brand, Seedlip. Prior to this, he was the Director of Marketing for Sports at Foxtel, and before that held the Marketing and Innovation Director post at Diageo Australia for five years. Other roles on his resume include Group Marketing Manager at Pacific Brands and Marketing Manager for Skins.

In this episode, Mike chats with Chris Sadler, Sales Director for iNova Pharmaceuticals who has over 20 years of FMCG experience across many different industries in several countries including the UK and Europe and lead projects in the US and the Middle East, and has now settled in Australia.
They cover a lot of insights on life as a Sales Director. Exactly what goes on in a customer "top to top" meeting? What is a Sales Director view on where category should sit in a business? Chris also talks about one of his many passions (aside from football) for building and developing a high performing sales team and what being a leader and "Teamship" means to him.

In this episode of Your Future in Sales & Marketing, Mike chats with Seb Brandt, Chief Marketing Officer for Ingham's.

Seb had a childhood goal of living in New York, and he achieved that at PepsiCo becoming Senior Marketing Director for Global Snacks. So, dreams can come true but for Seb, that wasn’t without a lot of hard work and persistence.

He's clear on the fact that nobody else owns your career, you do. But if you share your goals with your business, and push yourself to add value outside of your role, your network will grow and you’ll open up more and more pathways to keep your career moving.

In this mini-bonus pod with Lex Horley from PepsiCo we continue our conversation, after the camera had stopped rolling, to address a great question we had on our live chat about returning from maternity leave and how to deal with a drop in confidence. Thanks to Lex for talking candidly about her own experiences.

In this episode Mike is talking with Lex Horley, Senior Sales Director at PepsiCo. Her career follows McKinsey’s T model, or in her words a lattice that intertwines finance with sales, FMCG and retail, the UK, Malaysia and Australia. For Lex don’t wait until you feel fully ready to go for a role and don’t look straight ahead. Go slower, gather more experiences and you’ll go for much longer.

In this episode of Your Future in Sales & Marketing Mick Dickson talks with Nick Boyden, Global Brand Lead for GSK’s Centrum business.
Nicks’ 20-year marketing career started in agency with Saatchi and McCann’s before a move to financial services with Mastercard and into FMCG with Unilever.
He talks candidly about how his move overseas and subsequent re-entry to an Australian market skeptical of his experiences. But, he’d recommend the move to anyone, even if you don’t land the dream role on your return, you will be a better long-term leader.

In this episode Mike is talking to Kim Mouret, the Singapore-based VP of Sales for P&G’s A-NZ, Asia, Middle East and African Personal Health Care business.

We start with a big icebreaker; just how would Kim spend $50 billion to change society in Sydney and go on to cover a lot in 45 mins, from how to make big career decisions, feeling ready (or not) for your next role and how data is changing the roles of sales.

In this episode, Mike is talking with Sarah Nichols, the Marketing Director of Bacardi.

Sarah has worked for 20 years in the alcoholic beverages space, in sales, marketing and general management working with some of the world’s best-known liquor brands

In this episode, Sarah discusses the role a Marketing Director plays in a board and how to work with, not against, a CFO.

In this episode, Mike talks with Leeson Brook, Sales Director of GWA Group

After 17 years in tier 1 FMCG sales, category and country management with Kellogg’s and J&J, Lee moved back to Australia to lead the Sales function for GWA, the bathroom group.

Lee shares some great insights on personal development planning and how to work with mentors as well as giving us some views from the top.

How does a Sales Director achieve healthy tension between sales and marketing and what does the CEO expect of his Sales Director?

In this episode of Your Future in Sales & Marketing we’re doing things a little differently, Mike is the guest, not the host!

Two of Mike's colleagues at AXR, Callum-Jones Bray and Rick Jacobson interviewed him for their podcast, Your Future in Finance about how and when to negotiate a job offer.

The normally superb Harvard Business Review had produced a paper on job-offers which in our view was pretty average. Why? Keep listening as we give you the inside track on how to manage yourself, your boss, HR and your recruiter through the offer process.

Enjoy

Mike is back and has brought along some friends to chat about career planning. Do you put more than 1 hour's work into planning your holidays? How about putting more than 1 hour of work into planning your career? In this episode, Mike talks to Jan van der Meer and Greg Madden about the [axr] Career Optimiser Program. What is a career strategy? How do you manage your career plan if you don't have a career destination? How do you know which are the right opportunities for you and assess them correctly if you don't know where you want to end up?

In this episode, Mike chats to Derek Oliver, the new Marketing Director of Blackmores Group.

Listen as Derek talks about his Life Map and how that enables him to set longer-term goals ensuring he make better career decisions.

As a leader, he puts fun at the heart of a high performing team and reminds us how important it is to build rapport in an interview. After all, you can’t have fun if you don’t get on!

In the final session of the Sales Director Incubator in 2020 Mike chats with Claire Smith, Sales Director of SC Johnson
Claire is one of Australia’s leading female Sales leaders and talks candidly about the challenges women face in building their career, not least confidence. She talks about how far the sales function has come with diversity and bias, but how much further we have to go.

This episode Mike will be talking with Megan Farquhar, Global Marketing Director for coffee giant, JDE.
Megan’s an Aussie who joins us from her home in Amsterdam. In a thoroughly authentic conversation, she talks about how confidence can be a derailer for many careers and the importance of avoiding your comfort zone and always pushing to try new things.

In the next of Your Future in Sales & Marketing Podcast, Mick Dickson talks to Jamie Eastley, General Manager of Sales for FMCG giant Primo Foods.
When Jamie started out in Coles Tasmania 30 years ago he didn’t see the pathway he’s taken through some of Australia’s leading FMCG organizations. He talks about how he uses the negotiating model, getting to yes, not just to help him with customers but to make great career decisions.

In this episode, Mike talks to Vivian Zurlo who is the General Manager Marketing & Innovation for the organic nutrition company Bubs Australia
Vivian has worked in a range of sectors including financial services, publishing, liquor, and FMCG. Vivian talks candidly about the similarities and differences of marketing in each. Listen as they discuss how to build a authentic career narrative that includes not just the big successes but the power of learning that comes from failure

In this episode, Mick talks to Nick Dawes, Sales Director of Ferrero.

As well as a Sales Director Nick is a mentor to many people, an ambassador of the Reach Foundation, and talks powerfully about the strength of vulnerability as a foundation of good mental health.

We discuss how important it is to have an authentic career narrative, one that embraces not just the great moves and successes but also the times when it hasn’t quite gone to plan.

In this episode, Mike talks to Jen Johnson, Sales Director of Mars Foods.

Jen’s pathway has straddled sales and category and she’s made a number of decisions to take roles that have taken her off the obvious path. In Jen’s words, it’s important to make the big, bold, and sometimes crazy decisions to challenge yourself and gather new experiences.

In a perfect example of a leader who juggles work and life, Jen is the first in our series who brought one of her kids to the live session…Ollie gets a few mentions but sits quietly throughout critiquing his Mum’s excellent interview!

In the 9th of our podcast series, Your Future in Sales & Marketing, we have Nathan Low as our first Marketing Director guest.

Nathan is the GM of Marketing and Insights for Meat and Livestock Australia. He’ll talk about his foundation working with Unilever in roles that took him overseas, and how he then expanded his experience as the Head of Marketing at SunRice, leading sales for Pact Group and as GM of marketing at Ladbrokes

Nathan offers up several nuggets of advice. Listen out for how to treat you and your career like a brand.

How do you choose a mentor?

This episode we are joined by Peter White, Commercial Sales Director-Australia at Campari Group.

Peter is an authentic leader and is recognised for building strong inclusive cultures, with a passion for creating an environment which unlocks individuals potential to deliver outstanding personal and business outcomes.

Peter’s sales career started in the UK with Wrigley working in field sales, national accounts, brand and customer marketing before landing back in Australia developing his sales leadership experience working across different channels and the pacific region. His first Sales Director role was with Frucor before he moved into liquor at Campari.

He talks about his career being a patchwork quilt of experiences where every role adds something more. Enjoy as Peter tells his story and listen out for some excellent advice on the importance of mentors and how to pick one.

How do you choose to navigate your career? Do you own your career?

Chris is a leader who believes high performance is a direct result of each team member being connected to the purpose of an organization.

He leads the Sales function for Frucor Suntory in Australia and New Zealand and has 22 years in FMCG sales and marketing leadership. Over the past 13 years, he’s worked across customer management, channel management, field leadership, and brand management. He’s recently returned to Australia after being away for 4 years working in New Zealand as Sales Director.

"I view a career like a chessboard - you move forward, you move sideways and sometimes, depending on what type of experience you are looking to achieve, you might go backwards"

Eugene Visione is a leader who derives his greatest satisfaction from making a difference; for the organization, the customers or suppliers he partners with and most of all through the people he leads. Eugene says, “being a leader maximizes the impact I can make every day”.

Eugene has over 20 years’ experience across a diverse range of industries and functions, having worked in engineering, supply chain, sales and marketing, most recently as Head of Sales & Marketing at Birch & Waite.

Listen how Eugene discusses the reasons he believes why people get stuck while others thrive in their career.

Do you prepare for your career conversations? Our next episode is with Ben OBrien, Sales Director for Kellogg Company. Ben explains how he prepares for those important career conversations. Unfortunately, most professionals plan more for a client meeting than they would for their own careers!
Ben OBrien is a strong commercial leader who adopts a pace-setting style of leadership with his team. With a passion for strategic selling & solid negotiation, Ben thrives on building capability within his 100 strong grocery sales team at Kellogg.

Is there a formula for a successful Sales career? Why do some sales professionals realize their career potential while others do not?
Our fourth episode is with Caroline Waite who is a modern leader that believes building a great sales career doesn’t follow a formula, but mostly involves strong problem-solving skills and a relentlessly positive attitude. Her 17-year career has seen her work across beverages, financial services, consulting, healthcare and advertising and she's currently Sales Director for Frucor Suntory.

Our third session is with Jonathan Morley who has a true ‘growth mindset’ with an optimistic outlook to deliver long term sustainable results by empowering his team to be their best self and celebrate success. He has over 15 years experience spanning across the UK & Australia where he has developed capability across account management, customer marketing, sales operations and category development, having built diverse knowledge from working in FMCG for Mars & Nestle, Liquor at Carlton & United Breweries and General Merchandise for Hasbro. His current roles is Head of Sales, for Nestlé Purina Australia

Are you ready to back yourself and take your Sales career to the next level? Our second session is with Swati Prasad, who is ‘hands-on’ leader who is passionate about driving shopper-centric, sustainable solutions and believes in the power of the team to drive out-performance. Her most recent role is being the Sales Director for Unilever Home, Beauty & Personal Care business unit where she has focussed on creating a high-performance team that strives to deliver a collective goal. Listen as Swati discusses the importance to back yourself in your career

Prepare yourself for your career conversations. Make better career decisions.
In the first of our podcast series, Mike will be talking to Louise Baker, one of Australia’s most highly regarded sales leaders
Over 20 years Louise has worked with some of the most exciting FMCG businesses here in Australia and in the UK, such as PepsiCo, Frucor Suntory Goodman Fielder and Proctor & Gamble.
Listen out for Louise's top 3 tips for potential Sales Directors

Introducing our brand-new Podcast ‘Your Future in Sales & Marketing' hosted by Mike Dickson

A podcast that can help you make great decisions to get the most out of your career. Mike's a professional Sales and Marketing Director and his biggest frustration is seeing the careers of too many people slow down before they should.

Be introduced to an incredible group of leaders who tell their story and how they have made it to the top.

Episode 1 with Louise Baker Senior Sales Director of Pepsico will be released next week followed by Swati Prasad, Sales Director at Unilever, Caroline Waite of Frucor Suntory, Jonathan Morley of Nestle Purina, Ben O’Brien at Kelloggs and Eugene Visione of Birch & Waite and that’s just season 1!

Subscribe using the link below and together we’ll help you to be ready for a career conversation, to make great career decisions and realise your potential.